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COHfRlGKT  DEPOSSli 


Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.  loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 

www.loc.gov/rr/mopic 


Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


; 


A  CONSOLIDATION  OF  EXMIBITORS  MCRAiD-WORiD  AND  NOTION  PICTURE  NiWI 


voiunra 


Roxy  Opens  ^aA.io  City  Music 


!'ii"Wlilt»iiiri'BWnW'<in<iii»in  #i1iiiiih»»iiiii»i(iiii'ii(<l 


1  ''r.' 


FOR 


OFFIC£.««BECf)USE  THE  SCREEN  TELLS 
THE  FIRST  TIME  THE  ROMANCE  DEAR 


TO  EUERY  WOMAN 


n\mm  bUTrcRFiY- 


wif-h 

SYLVIA  SIDNEY 

(ARY  GRANT-  CHARUE  RUOOLEi 

B.P$(I1ULBEKG 


PRODUCTION 


JDOiscUcL  tif 
MAKION  GERINO 

CC  Cparamounl  Qidure 


—heg  pardon  we  mean 

(next  page  tells  you) 


Sure  it^s  the  same 
as  1928  because 

Good  times 
are  here  again 
thanks  to  the 
Laughing  Lion! 


^^M-G-M  Issue.  Every  few  pages  you'll  find  M-G-M  things 
to  gladden  your  heart.  Watch  carefully!  M-G-IVI's 
Happy  New  Year  Party  continues  on  Page  29 

....J 


Make  it  a 
good  one 
with  FOX 
PICTURES 


^  -3  193: 


r 


©CIB  175906 


MOTION  PICTURE  HERALD 


/ 

Vol.  im.'  No.  1 

December  31,  1932 

LET'S  GET  COMMERCIAL 

ONE  of  the  sensational  aspects  of  this  issue  of  Motion 
Picture  Herald  is  in  its  careful  avoidance  of  resumes 
of  the  bad  news  of  1932  and  its  even  more  careful 
avoidance  of  forecasts  for  1933  from  the  authorities  who 
suffered  the  aforesaid  1932. 

But  editors  will  be  editors  and  there  must  be  a  New  Year's 
message.  It  is  our  serious,  dignified,  solemn  plea  to  this  in- 
dustry to  please  get  commercial,  to  engage  in  the  production 
of  motion  pictures  with  a  single  idea  of  making  money — money 
for  the  maker,  money  for  the  distributor  and  money  for  the 
exhibitor.  This  will  require  also  entertainment  for  consumers. 

Just  to  avoid,  in  this  happy  holiday  season,  naming  names 
and  hurting  the  feelings  of  a  number  of  friends  and  producers, 
let  it  be  remarked  as  a  generality  that  the  only  really  good 
motion  pictures  of  1932  have  been  too  infernally  smart. 

In  spite  of  every  possible  excuse  and  some  that  were 
impossible,  the  writer  of  this  page  has  seen  many  motion  pic- 
tures in  the  year  just  agone  or  agoing.  All  those  that  were 
good  were  too  good,  too  intelligent,  too  demanding  of 
thought,  or  else  far  too  expensive.  Most  of  them  were  made 
by  brilliant  young  men  engaged  in  making  names  and  making 
fame,  for  themselves  or  their  friends.  Several  of  them  were 
elaborately  made  from  plays  and  novels  that  were  written 
for  tiny  minority  audiences.  Now  no  matter  how  you  may 
distort  and  "dumb-up"  a  castle  it  is  never  a  bungalow. 

The  motion  picture  and  its  production  community  smarted 
a  long  time  over  the  taunts  of  writers  who  called  it  lowbrow. 
To  prove  its  intelligence  it  has  gone  to  such  spokesmen  of 
the  masses  as  Lewis,  Dreiser,  Hemingway  and  their  ilk. 

It  is  now  admitted  that  when  Hollywood  reads,  it  reads  the 
best  of  them.  But  that's  been  proved.  Now  let's  let  it  stand. 

Along  about  1898  a  Klondike  millionaire  with  his  pockets 
heavy  with  dust  and  nuggets  came  to  New  York.  He  heard 
ihat  Martin's  In  Fifth  Avenue  was  "the  best  place  to  eat, 
but  expensive."  He  rolled  into  the  restaurant  one  evening 
and  took  a  table  looking  into  Madison  Square.  He  tossed 
aside  the  meaningless  menu  and  roared  at  the  waiter:  "Bring 
me  fifty  dollars  worth  of  ham  and  eggs." 

And  that  Is  supposed  to  be  a  suggestion  to  the  vendors 
of  caviar. 

AAA 
ELECTRIFYING  THE  DOLLAR 

WE  laughed  all  the  way  from  Cos  Cob  to  Mamaroneck 
a-commuting  to  the  job  yesterday  at  reflections  on 
the  solemn  suggestion  of  the  scientists  In  convention 
assembled  with  the  Econometric  Society  at  Atlantic  City  that 
the  nation's  currency  be  established  on  the  new  basis  of  the 
average  cost  of  the  kilowatt  hour  of  energy  production. 


You  may  consider  this  absurd  as  something  to  worry  about, 
but  let  It  be  observed  in  passing  that  several  years  ago,  when 
this  industry  had  a  dollar,  the  scientists,  many  of  them  the 
same  persons,  conspired  to  endow  our  art  with  sound. 

If,  as  they  seriously  propose,  a  bond  assured  promise  of 
the  future  production  of  forty  kilowatt  hours  of  juice  by  an 
electrical  company  Is  to  be  taken  as  the  foundation  of  a 
dollar,  how  much  currency  ought  to  be  issued  on  a  guaranty 
from  Mr.  Charles  Chaplin  that  he  will  knock  'em  out  of  their 
seats  with  seven  reels  In  1935?  As  far  as  we  can  see,  which 
is  too  far  for  comfort,  there  is  more  sense  in  a  celluloid  dollar 
issued  against  entertainment  hours  than  the  current  project 
which  draws  columns  of  page  one  area  In  newspapers  that 
ought  to  know  better.  Further,  these  scientific  gentlemen 
have  the  presumption  to  propose  calling  It  the  "Edison  Dol- 
lar". That  Is  taking  extraordinary  advantage  of  Mr.  Edison, 
the  father  of  all  the  kilowatts.  Were  he  alive  to  comment, 
his  remarks  would  be  more  aromatic  than  encouraging. 

The  proponents  of  the  Edison  Dollar,  who  ask  for  the 
national  average  cost  of  generating  40  kilowatt  hours  as  the 
basis  of  the  American  dollar,  have  done  well  by  their  press 
agents,  but  the  commercial  departments  of  the  great  elec- 
trical Interests  are  likely  to  apply  big  feet  to  tender  posteriors 
when  the  retail  rate  issue  comes  up.  Just  between  Cos  Cob 
and  Mamaroneck,  as  we  crossed  the  state  line  between 
Connecticut  and  New  York,  the  reflection  arose  that  although 
40  kilowatt  hours  are  generated  for  a  dollar,  one  kilowatt  hour 
costs  about  3  cents  to  the  retail  consumer  in  Connecticut 
and  over  the  line  In  New  York  from  7  to  I2I/2  cents. 

Perhaps  the  motion  picture  Industry  as  a  large  consumer 
might  well  raise  some  questions  about  this  matter  of  kilowatt 
hours  and  dollars. 

AAA 


THE  BOURBON  TOUCH 

MERIT  just  will  prevail.  Our  own  and  handsome 
Mr.  Charles  E.  ("Chick")  Lewis,  exhibitor,  publicist 
and  editor  of  the  Round  Table  section,  has  just 
received  his  official  commission  as  a  Colonel  of  the  military 
staff  of  the  Governor  of  the  sovereign  State  of  Kentucky. 
The  staff  of  Motion  Picture  Herald  has  long  Included  several 
A.B.'s,  at  least  one  electrical  engineer  with  lots  of  B.S.  from 
several  universities,  the  same  being  an  ex-bartender,  too;  one 
ex-locomotive  engineer,  two  ex-press  agents,  and  a  brace  of 
ex-film  executives.  What  we  really  needed  was  a  Kentucky 
Colonel.  "Colonel  Lewis"  sounds  pleasing.  The  only  other 
Colonel  Lewis  we  ever  knew  is  from  Illinois,  Colonel  J.  Ham 
Lewis,  and  he  has  pink  whiskers.  Our  new  Colonel  hasn't  any. 
1933  looks  like  a  great  little  year,  from  here. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909;  The  Film 
Index  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Connpany,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-in-Chief 
and  Publisher-  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad.  Managing  Editor;  Chicago  office,  407  South  Dearborn 
street  Edwin  'S.  Clifford,  manager;  Hollywood  office.  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  4!  Redhill  Drive,  Edgware,  London,  England, 
W  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee.  Germany.  Hans  Tintner,  representative;  Paris  office,  I  Rue  Gabrielle,  Pans  18°,  France, 
Paul  Gordeaux  'representative-  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City  Mexico  'Member  Audit  Bureau  cf  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial  and  business  correspondence  should 
be  addressed  to  the  New  York  Office  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  2very  fourth  week  as  section  2 
of  Motion  Picture  Herald     Other  Quigley  Publications:     Motion  Picture  Daily,  The  Hollywood   Herald,  The  Motion  Picture  Almanac,  published  annually,  and  The  Chicagoan 


Four  Men  Who  Dared 

Those   who   conceived   and   brought  to   fruition   the    ambitious    enterprise    that    is    now    Radio  City 


JOHN  D.  ROCKEFELLER,  JR. 


M.  H.  AYLESWORTH 


DAVID  SARNOFF 


Active  head  of  one  of  the  world's 
mightiest  oil  domains  as  successor  to 
the  original  "John  D."  He  carries  on 
where  the  father  left  off,  his  interests 
powerful  in  commerce,  vaster  still  and 
more  enduring  in  philanthropy.  Chair- 
man of  board.  Rockefeller  Foundation 
(scientific  research);  trustee.  Rockefeller 
Institute  for  Medical  Research;  asso- 
ciated with  Bureau  of  Social  Hygiene, 
International  Health  Board,  China  Medi- 
cal Board.  Means  more  to  the  Univer- 
sity, Alpha  Delta  Phi,  Brown  University, 
City  Midday,  Recess,  Bankers,  Sleepy 
Hollow  Country  and  other  clubs  than 
they  mean  to  him. 


Proceeding  from  law  to  public  utilities 
to  radio  entertainment,  he  added  thea- 
tres to  his  interests  by  becoming  presi- 
dent of  Radio-Keith-Orpheum,  while 
still  remaining  head  of  the  National 
Broadcasting  Company,  which  he  be- 
came when  the  development  of  shows 
by  wireless  prompted  the  founding  of 
that  corporation.  Has  sought  education 
assiduously,  schools  he  has  attended 
including  the  University  of  Denver,  Col- 
orado Agricultural  College,  University 
of  Denver,  University  of  Wisconsin  and 
Columbia.  Practiced  law  in  Fort  Col- 
lins, Colo.,  but  quit  professional  life  to 
run  corporations. 


President  and  director  of  the  Radio  Cor- 
poration of  America  and  chairman  of 
the  board  of  Radio-Keith-Orpheum.  Yet 
he  is  only  41.  A  boy  of  nine  when  his 
parents  brought  him  from  Uzlian,  Minsk, 
Russia,  and  not  much  older  when  he 
stuck  72  hours  to  his  post  taking  wire- 
less reports  of  the  sinking  Titanic.  He 
was  a  junior  Marconi  operator  then,  but 
his  heroism  brought  quick  promotion, 
making  him  commercial  manager  of  the 
Marconi  company.  Absorption  of  Mar- 
coni by  the  new  Radio  Corporation  of 
America  brought  him  into  the  company 
he  now  heads.  He  has  never  worked 
outside  the  communications  field. 


Rothafel  is  a  name  almost  obliterated 
by  "Roxy,"  which  now  joins  Bailey, 
Barnum,  Ringling,  Frohman,  Belasco  and 
others  on  the  roster  of  American  show- 
men, and  which  will  ultimately  become 
quasi-legendary.  The  Roxy  medium  is 
according  to  his  own  day.  Although  it 
branches  out,  its  origins  and  associa- 
tions belong  to  the  motion  picture. 
Coming  from  the  Middle  West  to  New 
York  when  a  lad,  he  worked  at  many 
things,  but  finally  found  himself  running 
a  picture  theatre  in  Pennsylvania.  Re- 
turning to  the  Middle  West,  he  began 
to  add  singers  and  orchestras  to  his 
screen  program,  and  the  rest  was  merely 
a  matter  of  how  far  they'd  let  him  go. 


SAMUEL  LIONEL  ROTHAFEL 


[8] 


December    3  1,     I  932 


MOTION    PICTURE  HERALD 


9 


INDUSTRY  STARTS  ARBITRATION 
DISTRIBUTORS  ADOPT  APPEALS  B 


Official  Announcement  Await- 
ed fronn  Distributors  Indicat- 
ing Adoption  of  S.  R.  Kent's 
Program  for  Correcting  Ills 

The  Sidney  R.  Kent  program  for  correct- 
ing trade  pjractices  will  soon  be  an  in- 
tegral, part  of  film  distribution  machinery. 
The  national  appeals  board  for  adjusting 
major  differences  and  an  optional  form  of 
exhibition  contract  which  contains  a  clause 
permitting  voluntary  arbitration  of  local  dis- 
putes are  expected  to  become  operative  be- 
tween February  1  and  February  IS.  The 
sponsors  believe  that  both  will  pave  the  way 
for  better  relations  between  buyer  and  seller 
of  motion  pictures. 

Distributor  signatories  of  the  pact  will, 
within  a  few  days,  make  official  announce- 
ment, individually,  of  their  acceptance  of 
the  board  of  appeals.  Final  adoption  of  the 
board  by  several  companies  followed  a  series 
of  conferences  between  the  respective  legal 
and  sales  departments  and  a  committee  of 
theatre  owners.  The  contract  and  arbitra- 
tion planks  of  Mr.  Kent's  plan  were  accepted 
previously. 

Meanwhile,  Allied  States  Association  ap- 
pears to  be  intent  on  proceeding  with  a  cam- 
paign for  federal  legislation.  Word  was 
dispatched  from  national  headquarters  to  the 
membership  at  large  requesting  contribu- 
tions of  $25  each  to  finance  lobbying  activi- 
ties in  connection  with  the  crusade.  There 
are  no  current  indications  that  Allied  will 
swing  to  the  industry  program.  Leaders  of 
the  association  said  last  month  that  they 
would  proceed  with  a  legislative  policy  un- 
less and  until  the  distributors  agreed  to  the 
Kent  proposals.  They  insisted  at  that  time 
that  all  distributor-circuits  participate. 

Allied's  national  directorate  will  assemble 
at  headquarters  in  Washington  on  January 
5th  to  discuss  progress  of  the  campaign. 
Each  member  is  supposed  to  have  in  hand 
a  list  of  federal  legislators  who  have  been 
approached  on  the  matter  either  in  person 
or  by  letter. 

On  the  other  hand,  members  of  the 
MPTOA  are  prepared  to  use  the  contract 
and  the  arbitration  system.  M.  A.  Light- 
man,  president,  sent  word  from  Memphis 
Tuesday  that  his  organization  "is  meeting 
with  huge  success  in  getting  wires  of  rati- 
fication from  the  directors  of  our  state 
affiliates." 

Six  Distributors  To  Use  Contract 

Fox,  Universal,  Paramount,  Metro,  Edu- 
cational-World Wide  and  RKO  are  defi- 
nitely committed  to  the  program.  Universal 
is  understood  to  be  the  only  company  which 
has  not  completed  negotiations  on  the  ap- 
peals board.  Willard  McKay,  counsel  for 
the  corporation  said  Tuesday  that  there  re- 
mained only  a  few  details  to  be  clarified. 
This  was  to  be  done,  he  said,  in  a  few  days. 

"Every  single  objection  raised  by  the  dis- 
tributors to  the  appeals  board  has  finally 
been  overcome,"  according  to  a  spokesman 
for  the  negotiating  committee.  He  said  this 
week  that  the  objections  were  based  prin- 
cipally on  the  unfamiliarity  of  distributors 


with  the  modus  operandi  of  the  pact  and 
that  the  purposes  have  not  been  changed. 

The  legal  directors  of  the  various  dis- 
tributors are  understood  to  be  preparing  the 
text  of  the  appeals  board  agreement,  and  the 
official  announcement  of  acceptance. 

Columbia  Pictures  and  United  Artists  are 
still  reconsidering  their  original  rejections 
of  the  pact.  In  both  cases  the  company's 
legal  advisors  are  against  adoption,  while 
the  sales  departments  favor  it.  Present  in- 
dications are  that  the  sales  executives  will 
win  out.  Warner  Brothers  has  not  been 
committed  either  way. 

The  local  arbitration  system,  according  to 
a  distributor  spokesman,  is  intended  to  cre- 
ate a  form  of  "home  rule"  in  the  territories 
as  the  basic  means  of  abolishing  the  many 
deep-rooted  disputes  which  have  prevailed 
over  a  long  period  between  the  independent 
owners,  exchanges  and  affiliated  theatres. 
These  disputes  involve  protection,  zoning, 
admissions,  double  features  and  the  like. 

There  are  no  specific  meeting  places  men- 
tioned for  the  arbitration  boards,  but  it  is 
expected  that  many  will  probably  collect 
periodically  in  the  key  city  offices  of  the 
Film  Boards  of  Trade.  This  is  not  compul- 
sory, the  agreement  merely  insisting  that  all 
sessions  be  held  in  the  distribution  centers 
in  which  the  principals  operate. 

"It  is  now  up  to  the  people  in  each  terri- 
tory to  adjust  their  own  situation,"  said  the 
distributor  representative.     "They  will  be 


OQ3 


This  IVeek 

Industry  starts  arbitration  on  February 
15;  distributors  adopt  board  of  ap- 
peals Page  9 

Opening  of  two  theatres  inaugurates 
operation  of  Radio  City  as  an  amuse- 
ment center  Page  10 

Anti-double  feature  policy  reversed  as 
many  exhibitors  disregard  ban  on  dual 
bills  Page  12 

Twenty-six    books    and    plays    bought  by 

producers  during  November  Page  18 

Censorship — A  Box  Office  Factor  Page  19 

Ufa    and    Tobis    uphold    Germany's  film 


business  in  time  of  trial 


FEATURES 


Edito  rial 

The  Camera  Reports 
Asides  and  Interludes 
J.  C.  Jenkins — His  Colyum 
Meetings 


DEPARTMENTS 


Box  Office  Receipts 
Showmen's  Reviews 
Chicago 

Managers  Round  Table 
Short  Features 
Technological 
The  Release  Chart 
What  the  Picture  Did  for 
Stage  Attractions 
Classified  Advertising 


Me 


Page  20 


Page  7 

Page  21 
Page  27 
Page  48 
Page  34 


Page  42 
Page  36 
Page  80 
Page  58 
Page  80 
Page  83 
Page  84 
Page  50 
Page 


Page  90 


MPTO  State  Affiliates  Are  Now 
Ratifying  Proposals;  Allied 
Continues  with  Plans  for  Fed- 
eral Legislative  Campaign 

permitted  to  do  this  as  they  see  fit.  They 
have  the  means  and  they  will  be  left  alone 
to  proceed  along  their  own  desires." 

Board  in  Effect  Three  Years 

The  arbitration  clause  and  optional  ex- 
hibition contract  were  accepted  several 
weeks  ago  for  three  years,  but  distributors 
refused  at  that  time  to  agree  to  a  similar 
period  on  the  national  appeals  board.  They 
insisted  that  it  should  first  be  tried  for  one 
year,  at  the  end  of  which  changes  in  opera- 
tion could  be  inade  if  deemed  necessary. 
However,  an  indefinite  period  of  experimen- 
tation has  now  been  decided  upon,  although 
the  life  of  the  pact  will  continue  for  three 
years.  Periodically,  the  interested  parties 
will  review  the  work  of  the  board  for  pur- 
poses of  correction. 

Fundamental  principles  of  the  appelate 
body  have  been  established,  but  actual  de- 
tails of  procedure  will  be  left  for  the  board 
to  work  out.  Inasmuch  as  the  board  will 
take  its  cases  from  the  local  arbitration 
units,  whenever  the  arbitration  boards  are 
unable  to  agree,  there  is  little  likelihood  that 
the  appeals  council  will  have  any  cases  be- 
fore it  for  three  or  four  months. 

The  board  of  appeals  will  be  composed  of 
exhibitors  and  sales  managers  of  companies 
participating  in  the  pact.  For  the  ordinary 
run  of  cases  there  will  be  three  representa- 
tives of  disinterested  distributors  and  three 
independent  exhibitors.  On  so-called  "extra- 
ordinary" cases,  or  on  those  cases  where 
an  affiliated  circuit  is  involved,  the  board 
will  be  composed  of  four  independent  ex- 
hibitors, two  distributor  and  two  circuit  rep- 
resentatives. 

At  all  times  the  plaintifif  and  the  defense 
will  each  have  the  right  to  challenge  one 
member  of  the  distributor  delegation  or  one 
of  the  exhibitor  representation.  When  this 
occurs  a  member  is  automatically  eliminated 
from  the  opposite  side,  thereby  reducing  the 
board  from  a  3-3  ratio  in  ordinary  cases,  to 
2-2.  In  controversies  of  the  extraordinary 
type,  a  challenge  will  reduce  the  board  to 
three  independent  exhibitors,  two  distribu- 
tors and  one  circuit  representative. 

Methods  of  Selecting  Mennbers 

The  theatre  owners  have  not  yet  decided 
upon  a  method  of  selecting  delegates.  The 
national  associates  are  expected  to  designate 
a  panel,  including  alternates.  The  original 
draft  of  the  plan,  as  drawn  by  Mr.  Kent  and 
a  joint  Aliied-MPTOA  committee,  provided 
that,  "In  case  the  dispute  arises  in  what  is 
known  as  Allied  territory,  the  representa- 
tives of  the  independent  exhibitors  shall  be 
designated  by  Allied  States  Association,  and 
in  cases  where  the  dispute  arises  in  what  is 
known  as  MPTOA  terirtory,  the  representa- 
tives of  the  independent  exhibitors  shall  be 
designated  by  the  MPTOA." 

When  the  dispute  arises  in  so-called  "neu- 

(Continned  on  page  26) 


10 


MOTION    PICTU  RE  HERALD 


December    3  1,     I  932 


RADIO  CITY  BEGINS  CAREER: 


Gorgeous 
R  oxy's 

By  TERRY  RAMSAmrii!:  ^ 

As  this  week  closes'  Mr.  Samuel  L 
Rothafel  again  dashes  forward  on  his  ca- 
reer in  a  feat  of  Roman  riding  such  as 
the  world  of  amusement  has  never 
dreamed.  With  two  pairs  of  reins  in  hand 
he  rides  with  one  foot  on  the  Radio  City 
Music  Hall,  devoted  to  vaudeville  and 
spectacle,  and  under  the  other  the  RKO 
Roxy  motion  picture  theatre,  devoted  to 
the  art  that  destroyed  vaudeville  and  su- 
persedes the  old  forms  of  drama  and 
spectacle. 

Radio  City  Music  Hall,  architecturally 
the  world's  greatest  and  finest  theatre,  was 
opened  Tuesday  night  with  6,200  mem- 
bers of  who's  who  in  New  York  out  front 
and  only  slightly  fewer  members  of  who's 
which  on  stage  and  back.  The  theatre  is 
so  big  that  it  took  approximately  10,000 
persons  from  8  o'clock  until  forty-five  min- 
utes after  midnight  to  get  it  open  to  Roxy's 
satisfaction.  It  may  now  be  said  to  be 
open. 

The  chief  significance  of  the  Radio  City 
Music  Hall,  at  this  stage,  Is  as  a  blazing 
landmark  of  endeavor  and  attainment  in 
endowing  the  theatre  and  its  arts  with 
beauty,  grandeur  and  the  utmost  in  the 
mechanisms  and  facilities  which  science  has 
made  available.  Rockefeller  money.  Radio 
daring  and  Roxy  concepts  have  set  before 
America  and  the  world  an  achievement  In 
theatre  construction  which  shall  be  his- 
tory. In  that  the  cause  of  the  amusement 
industry  is  served,  magnificently  served. 

The  frame  is  glorious  beyond  compari- 
son. The  picture  in  that  frame — as  painted 
under  the  skyhigh  proscenium  Tuesday 
night — ^we  shall  be  coming  to  that  im- 
mediately. 

The  show  in  Its  nineteen  interminable 
numbers  can  only  be  understood  in  terms 
of  the  showman,  his  amazing  assurance,  his 
equally  amazing  Internal  doubtings,  his 
vaulting  ambition,  his  dreams,  his  sympathy 
and  his  emotionalism.  On  a  stage  80  by 
144  feet  in  area,  In  four  hours  of  program, 
he  revealed  It  all. 

Really  Began  in  1914 

Roxy's  big  night  had  been  on  the  way 
since  that  night  of  April  II,  1914  when  he 
opened  the  Strand  on  Broadway  and  stood 
the  audience  up  with  a  shot  from  Pathe 
News  and  "The  Star  Spangled  Banner." 
He  did  it  again  Tuesday  night,  without 
the  film. 

In  his  Radio  City  show  Roxy  took  the 
big  beating  heart  of  Babbitt  America  to 
his  own  and  said  it  all,  in  a  big,  big  way. 
Including,  so  help  me,  "Dixie"  and  "Old 


Theatrics  Mark 
Radio  City  Debut 


Black  Joe."  He  opened  with  a  "Sym- 
phony of  the  Curtains,"  demonstrating  and 
emphasizing  the  machinery  of  control 
which  so  fills  him  with  delight.  The  cur- 
tain did  tricks,  great  awesome  tricks,  while 
two  organists  on  two  great  organs  piped 
and  pealed  from  their  surprising  niches  in 
the  vast  arch  cliffs.  Big,  big,  big,  the 
organs  screamed,  shouted,  purred. 

On  came  an  ode  of  "Dedication"  pro- 
claimed by  Mr.  Robert  T.  Haines,  made  up 
In  a  big,  big  way  as  a  Being,  as  old  as 
Time  and  twice  as  authoritative.  It  was 
as  close  as  Roxy  could  come  to  having 
his  stage  dedicated  In  person  by  the  Al- 
mighty Himself.  Then,  as  though  in  fear 
of  the  majesty  of  the  idea,  It  was  counter- 
balanced by  a  reciting  clown  in  rouge  and 
white  with  a  narrative  paean  about  the 
building  of  Radio  City  damnably  illus- 
trated and  symbolized  by  a  burst  from 
steam  jets  rising  in  the  play  of  such  lights 
as  never  were  seen  this  side  of  the  Pearly 
Gates  of  Thence. 

There  was  Roxy's  obeisance  to  the  high 
Art  of  choreography  with  Mr.  Harald 
Kreutzberg  in  the  role  of  the  "Angel  of 
Fate"  supported  by  sundry  other  dancers, 
abstractly,  oh  so  abstractly,  depicting  fun 
in  „  ^raveyard,  lighted  the  while  with  a 
ghoulish  arsenical  green  with  the  flavor  of 


grass  grown  on  the  fringes  of  some  decom- 
posing hell.  But  not  until  into  the  morning 
did  Art  really  hit  its  stride,  when  at  Num- 
ber 18,  Martha  Graham  "and  her  dance 
group"  broke  loose  and  arted  all  over  the 
stage  in  a  "choric  dance  for  an  antique 
Greek  tragedy"  for  a  very  long  time. 

A  Show  for  the  People 

But  Roxy  took  no  chances  with  a  curse 
of  highbrowlsm.  He  had  an  antidote  for 
that  sufficient  to  cancel  any  charges  from 
the  upper  end  of  the  scale,  when  at  Num- 
ber I  7,  Doctor  Rockwell,  vaudeville  mono- 
logist,  equipped  with  scissors,  bit  by  bit, 
cut  away  the  skirt  of  a  warbling  diva  and 
reached  a  delicate  climax  by  taking  a 
neat  sample  2I/4  by  3%  Inches  in  area,  as 
we  estimated  It  from  the  eighteenth  row, 
from  her  short  lace  panties.  Set  in  sev- 
eral million  dollars  worth  of  handmade 
heaven  this  act  had  all  the  fitness  and 
charm  of  a  dachshund  pup  having  his  way 
against  the  Empire  State  Building. 

There  was  a  day  before  the  coming  of 
the  glory  of  now  that  Roxy  looked  with 
hungering  eyes  on  the  glamours  of  the 
Metropolitan  and  the  exalted  fame  of 
Gatti-Casazza,  Bodansky  and  the  like,  bor- 
rowing some  of  the  aromas  of  operatic 
sanctity  for  the  Rialto  and  Rivoli  in  the 
services  of  sundry  ballet  masters,  set  de- 
signers and  the  like.  But  now.  In  the  great 
glorious  now,  opera  Is  but  an  ante  in  the 
potpourri  of  the  Music  Hall.  There's  Frau- 
lein  Vera  Schwarz  from  the  Staats-Oper, 
Berlin,  singing  a  lot  of  "Liebeswalzer"  and 


THE  QUESTION  THAT  FACES 


5  Much  was  expected  of  Radio 
City  Music  Hall.  Backed  by  the 
ample  financial  resources  of  the 
Rockefeller  interests  and  inspired 
and  guided  by  S.  L.  Rothafel,  this 
elaborate  venture  in  the  amuse- 
ment business  was  depended  upon 
to  establish  new  and  greater  stand- 
ards. It  was  expected  to  typify 
the  progress  made  in  the  building 
of  better  theatres. 

5  Radio  City  Music  Hall  does  all 
of  this.  It  is  an  extraordinary 
achievement  in  size,  in  beauty,  in 
appointments  and  in  equipment. 
Roxy's  astute  judgment,  based  on 
a  long  and  thorough  experience 
in  buildings  of  popular  amuse- 
ment, gives  a  character  and  an 
advance  to  this  new  and  extra- 
ordinary hall  of  entertainment. 


5  The  real  news  relative  to  the 
new  development  is  not,  however, 
concerned  with  the  building  or 
with  the  environment  created 
therein.  There  was  no  question 
of  the  outstanding  excellence  of 
these,  before  the  inaugural  eve- 
ning and  there  can  be  none  now. 
But  there  was  question  as  to  what 
was  to  be  disclosed  upon  the  stage 
and  the  opening  performance 
leaves  that  question  unanswered, 
or  at  least  not  satisfactorily  an- 
swered. 

5  The  opening  program,  in  vari- 
ous of  its  units,  rattled  about 
piteously  in  the  great  and  beauti- 
ful hall.  Other  units  which  were 
of  dimensions  corresponding  to 
the  vastness  of  the  hall  were 
bland,  neutral  and  quite  unim- 


December    31,  1932 


« 

MOTION    PICTURE  HERALD 


MUSIC  HALL,  ROXY  OPEN 


there's  none  other  than  the  great  Titta 
Ruffo  himself  in  excellent  voice,  together 
with  some  four  excerpt  acts  from  "Car- 
men." And  what  "Carmen"!  Bizet  at  his 
busiest  never  dreamed  such  extended 
magnificence  as  Roxy's  "Carmen"  painted 
verily  on  a  seven  league  canvas  with 
brushes  of  comet's  hair.  As  a  series  of 
stage  pictures  Roxy's  "Carmen"  is  gor- 
geous, every  now  and  then.  Four  acts  of 
it,  however,  more  than  suffice,  in  the 
same  sense  that  a  man  thirsty  for  a  glass 
of  water  gets  embarrassed  at  Lake  Michi- 
gan.   It's  bigger,  bigger,  bigger. 

Pleasant,  sincere  words  should  be  set 
down  for  the  vast  orchestra  so  competently 
conducted  by  Erno  Rapee, 

But  mainly  bigness  counted.  Everything 
big  that  Roxy  ever  heard  of,  except  may- 
be Niagara  Falls  and  Kate  Smith.  He  may 
get  them  yet,  too. 

It  was  12:45  o'clock  in  the  morning 
and  great  patches  were  opening  up  among 
the  ermine  drifts  of  the  expanses  of  audi- 
torium as  the  audience  melted  and 
trickled,  when  Roxy  answered  a  call  to 
the  stage,  thanked  his  staff  and  hit  his 
time  honored  radio  chord:  "Good  night — 
and  God  bless  you." 

What  Roxy  does,  what  he  will  have  done, 
with  the  Radio  City  motion  picture  the- 
atre, the  RKO  Roxy,  as  this  issue  of  Mo- 
tion Picture  Herald  reaches  you,  will  may- 
hap be  another  story  of  showmanship — 
motion  picture  showmanship,  which  for 
America's  millions  Is  after  all  the  only 
showmanship  that  matters. 


Theatres  Are  Designed  and 
Equipped  on  Elaborate  Scale 


By  GEORGE  SCHUTZ 

The  two  theatres  of  Radio  City,  open- 
ing as  the  first  full-functioning  units  of 
the  Radio  Corporation's  division  of  Rocke- 
feller Center  in  New  York,  were  revealed 
this  week  with  all  the  glamor  promised 
by  the  many  months  of  publicity  given 
them.  They  prove  to  be  extraordinary 
theatres,  one  In  sheer  immensity,  both  In 
the  elegance  of  their  architecture  and 
programs. 

With  a  program  that  was  ultimately 
cut  down  to  more  than  four  hours  in 
length  and  exhaustively  prepared  by 
many  geniuses  of  the  theatre  laboring 
under  the  supervision  of  Roxy  (S.  L. 
Rothafel),  the  most  gorgeous  of  these 
theatres.  Radio  City  Music  Hall,  dis- 
closed to  more  than  6,000  people  the 
type  of  entertainment  to  be  presented 
there.  The  inaugural  performance  con- 
sisted in  what  some  may  call  "glorified 
vaudeville,"  but  Its  elements  finally 
wrought  out  something  more  than  that. 
The  Music  Hall  show  most  resembles  a 
revue,  but  it  is  offered  in  more  serious 
vein,  with  emphasis  on  the  semi-classical 
and  spectacular.  Few  theatres  —  if.  In- 
deed, any  —  could  quite  accommodate 
its  vast  ensembles  and  prodigious  theatri- 
cal effects,  but  for  these  very  things  the 


MR.  ROTHAFEL        By  Martin  Quigley 


pressive.  One  or  two  items, 
notably  the  choir  from  the  Tusk- 
egee  Institute,  were  impressive  and 
seemed  logically  a  part  of  what 
was  to  be  expected  in  an  enter- 
prise of  such  pretentions.  But  the 
show  generally  was  Roxy's  old 
show  frmn  the  original  Koxy 
theatre  —  without  the  picture. 
And  it  is,  of  course,  a  matter  of 
common  knowledge  in  the  trade 
that  attendance  at  the  old  theatre 
fluctuated  erratically,  the  determ- 
ining factor  being  the  varying 
appeal  of  the  motion  picture  and 
in  no  way  the  stage  show  which 
it  was  possible  largely  to  stand- 
ardize as  to  quality  and  appeal. 

5  The  problem  as  to  attractions 
therefore  remains  as  something  to 
engage  Roxy's  manifold  abilities 


during  the  succeeding  months. 
If  he  is  left  principally  reliant 
upon  vaudeville,  especially  in  its 
present  decadent  state,  Roxy  and 
his  associates  are  likely  to  learn  an 
expensive  lesson  on  the  point  of 
the  relative  importance  of  a  the- 
atre building  as  compared  with  a 
theatre  attraction.  The  whole 
history  of  the  show  business  points 
to  the  dominance  of  the  attrac- 
tion, the  hall,  however  adequate 
or  inadequate  it  may  happen  to 
he,  being  of  decidedly  secondary 
importance. 

5  The  situation  then  is  that  Roxy 
is  now  all  dressed  up  with  the 
greatest  and  finest  in  the  history 
of  the  theatre;  the  question  is  will 
he  be  able  to  find  somewhere  to 
go  with  it. 


Music  Hall  has  been  specifically  designed. 

The  stage,  without  being  disproportion- 
ate, has  a  height  at  the  proscenium  open- 
ing of  60  feet.  Several  large  ballet  units, 
a  couple  of  choruses,  a  galaxy  of  princi- 
pals, sets,  props,  cyclorama  and  four 
horses  failed  to  fill  it  Tuesday  night.  And 
perhaps  as  many  as  200  performers  were 
raised  out  of  depths  beneath  It  by  the 
might  of  its  lift  equipment.  Stage  light- 
ing, emanating  from  the  auditorium  pro- 
jection room,  from  between  the  contour 
curtain  and  the  proscenium  arch  and  from 
the  rigging  loft,  and  produced  under  elec- 
tronic control,  probably  challenged  the 
ingenuity  of  even  Leon  Leonidoff  and 
Robert  Edmond  Jones.  The  proscenium 
drop  —  the  contour  curtain  —  furls  up- 
ward at  almost  any  point  along  its  vast 
breadth,  dividing  the  stage,  if  desired, 
Into  one  or  more  smaller  stages.  The 
technics  of  this  stage  are  alone  capable 
of  providing  quite  a  performance  in 
themselves. 

From  the  proscenium  arch  the  audi- 
torium bells  out  In  lengthening  arches, 
stepped  for  both  architectural  and  acous- 
tical reasons  all  the  way  back  to  three 
mezzanines  deep  in  the  rear.  Pierced  plas- 
ter bands  form  a  strip  pattern  horizontally 
across  the  series  of  arches.  They  are  illu- 
minated from  the  rear,  while  the  forward 
ones  serve  also  as  organ  loft  grilles.  In 
this  theatre  there  are  two  organs. 

Mezzanines  Displace  Balconies 

The  Music  Hall  mezzanines  have  been 
designed  on  the  same  principle  applied 
in  the  other  Radio  City  theatre,  the 
RKO  Roxy.  It  has  been  desired  to  elim- 
inate any  overhanging  balconies  In  order, 
it  is  said,  to  create  a  feeling  of  intimacy 
in  the  audience  and  to  preclude  the  pos- 
sibility of  bad  acoustical  areas.  The  mez- 
zanines are  not  only  relatively  shallow,  but 
recede  Into  an  upper  area  to  the  rear  of 
the  main  level. 

The  RKO  Roxy,  opening  Thursday  night 
as  the  motion  picture  theatre  of  Radio 
City,  shows  the  application  of  similar  prin- 
ciples in  its  auditorium.  Just  as  the  audi- 
torium of  the  Music  Hall  does  not  flatten 
out  to  form  a  front  wall  opening  In  a 
proscenium  arch,  that  of  the  Roxy  ends 
with  similar  abruptness.  Here,  however, 
the  stage  opening  is  rectangular,  with 
the  walls  slightly  converging  to  flank  It, 
and  the  front  curtain  following  in  a  con- 
cave contour  the  curve  of  the  ceiling. 
And,  as  we  have  seen,  there  are  no  bal- 
conies, but  merely  three  shallow  mezza- 
nines. 

The  Roxy  auditorium  has  walls  entirely 

(.Continued  on  page  26) 


12 


MOTION    PICTURE  HERALD 


December    31,  1932 


ANTI-DUAL  MOVEMENT  REVERSED  AS 
MANY  DISREGARD  BAN  ON  DOUBLES 


Many  Exhibitors  Returning  to 
Double  Feature  Policy  Under 
Pressure  of  Weak  Business; 
Elimination  Pacts  Discarded 

The  recently  prevalent  tendency  pointing 
toward  elimination  of  double  feature  show- 
ings at  motion  picture  theatres  has  suddenly 
reversed,  according  to  reports  from  various 
cities  which  indicate  that  many  exhibitors, 
prompted  by  conditions,  and,  in  many  cases, 
by  similar  action  of  competitors,  are  swing- 
ing back  to  the  old  dual  policy.  Local  bans 
are  being  disregarded  in  many  territories. 
Kansas  City,  Detroit,  Milwaukee,  Racine, 
Boston,  Memphis  and  St.  Louis  are  among 
the  cities  where  exhibitors  are  returning  to 
double  bills  in  order  to  bolster  box  office 
returns. 

Only  Chicago  seems  to  be  holding  to  an 
agreement  committing  owners  to  singles. 

In  Detroit,  where  Allied  States  Associa- 
tion has  fought  for  three  monthe  to  enforce 
the  ban  on  dual  features,  the  lid  blew  off  a 
few  days  ago  when  seven  prominent  neigh- 
borhood houses  returned  to  doubles.  Sev- 
eral of  the  smaller  houses  had  violated  the 
agreement  to  ban  duals  almost  from  its  in- 
ception. H.  M.  Richey,  business  manager  of 
Allied  in  Michigan,  admitted  that  the  desire 
of  a  majority  of  exhibitors  was  for  double 
features  but  reaffirmed  the  statement  that 
the  position  of  his  association  has  been  and 
always  will  be  that  double  bills  are  unwise. 
"Consequently,"  Mr.  Richey  said,  "the  asso- 
ciation is  looking  out  of  the  window  as  far 
as  the  matter  is  concerned  at  present." 

Only  a  short  time  ago,  Racine  revoked  its 
cooperative  agreement  calling  for  single 
features.  The  change  was  largely  due  to  the 
fact  that  Tom  Norman  brought  back  duals 
to  the  Uptown  theatre.  Now  the  Crown  and 
Capitol  are  again  showing  doubles. 

Double  featuring  difficulty  hit  Memphis 
this  week.  Loew's,  Warner  and  RKO  are 
participating. 

Similarly  the  situation  in  downtown  Mil- 
waukee, which  has  been  comparatively  free 
from  double  bills,  has  changed.  The  War- 
ner theatre  has  adopted  a  policy  of  doubles 
and  two  other  theatres  have  given  double 
features  a  trial. 

In  St.  Louis,  the  Film  Board  of  Trade  has 
notified  Radio-Keith-Orpheum  that  it  is 
opposed  to  the  double  bill  policy  in  force 
at  the  Missouri  theatre.  RKO,  replying  that 
the  policy  has  been  in  force  three  years, 
ever  since  it  was  started  by  the  Skouras 
brothers,  informed  the  board  that  if  it  wants 
to  operate  the  house  the  circuit  will  be  glad 
to  turn  it  over.  Meanwhile,  Publix  has  con- 
tinued to  show  double  features. 

At  a  recent  meeting  in  Baltimore  of  the 
Motion  Picture  Theatre  Owners  of  Mary- 
land, it  was  decided  that  each  theatre  owner 
will  have  to  settle  the  questions  of  admis- 
sions and  double  features  for  himself.  Her- 
man A.  Blum,  president,  informed  members 
that  the  organization  would  be  glad  to  help 
straighten  out  any  problem  involving  com- 
petitive theatres. 

Under  the  new  local  decentralized  man- 
agement of  Publix  theatres  in  New  England, 
three  Boston  first  run  house?,  are  changing 
from  a  single  feature  to  a  double  feature 


policy.  The  important  Fenway,  Paramount 
and  Uptown  are  all  going  to  doubles  and 
the  Beacon  theatre  will  continue  as  a  second 
run  double  feature  house.  The  Modern, 
which  has  been  playing  double  features 
under  a  second  run  policy,  is  reported  re- 
turning to  singles. 

In  addresses  delivered  last  week  in  Mil- 
waukee before  the  Better  Films  Council  and 
the  MPTO  of  Wisconsin  and  Upper  Mich- 
igan, Carl  E.  Milliken,  secretary  of  the 
MPPDA,  deplored  the  "double  feature 
nuisance." 

Chicago  theatres,  according  to  Carl  Les- 
serman,  of  Warners,  are  keeping  their  anti- 
double  feature  agreement  with  but  a  few 
unimportant  exceptions.  This  city  practiced 
the  system  for  years,  to  a  greater  extent 
than  elsewhere,  until  a  sudden  agreement 
was  effected  by  all  local  owners  several 
weeks  ago. 

Kansas  City  is  another  spot  where  double 
billing  regulations  self-imposed  by  exhibitors 
have  fallen  by  the  wayside  through  lack  of 
observance  by  those  who  adopted  them  as  a 
"constructive  measure." 

A  "Code  of  Ethics"  limiting  twin  bills 
to  one  a  week  and  none  on  Sunday  is  being 
tacitly  ignored  by  neighborhood  houses. 
They  embraced  the  pact  several  months  ago 
but  soon  thereafter  double  billing  cropped 
up  again  and  the  Independent  Theatre  Own- 
ers Association  solemnly  swore  its  members 
to  stick  by  the  "gentlemen's  agreement." 
With  a  couple  of  exceptions,  all  agreed. 

The  agreement,  reiterated  and  reaffirmed, 
was  short-lived,  and  now  the  lid  is  off  and 
the  bars  are  down.  Where  a  house  has  four 
changes  a  week,  three  are  likely  to  be  a 
double  program.  Houses  charging  from  15 
to  25  cents  run  doubles  on  10-cent  nights, 
twice  or  more  times  a  week.  Double  bills 
on  Sunday  have  made  their  appearance  at 
houses  which  hitherto  scorned  the  practice. 
Two  features  and  a  program  of  shorts,  or 
one  feature  and  two  shorts  are  apt  to  be 
billed  as  a  "mammoth  triple  program." 

The  Independent  Theatre  Owners  in  Kan- 
sas City  even  went  so  far  as  to  appoint  a 
grievance  committee  with  powers  to  inves- 
tigate violations  of  the  pact  and  report  back 
to  the  membership  for  consideration.  But 
this  is  seemingly  useless,  as  no  penalties  are 
imposed  and  the  association  is  powerless 
to  enforce  the  agreement. 

Generally,  exhibitors  give  two  reasons 
for  failure  of  the  various  "gentlemen's 
agreements" :  Conditions  and  the  fact  that 
some  exhibitors  will  not  adhere  to  the  regu- 
lations 100  per  cent.  Where  an  exhibitor 
is  willing  to  stick  to  single  features,  his  com- 
petition starts  double  billing,  and  the  first 
exhibitor  has  to  follow  suit  to  keep  business. 
At  least  that  is  the  general  excuse. 

What  the  remedy  is,  exhibitors  are  not 
saying.  In  the  meantime,  catch-as-catch-can 
rules  prevail. 

E.  M.  Herr,  Ex-President 
Of  Westinghouse,  Is  Dead 

Edwin  Musser  Herr,  who  had  been  presi- 
dent of  the  Westinghouse  Electric  &  Manu- 
facturing Company  from  1911  to  1929,  died 
at  his  home  in  New  York  last  Saturday  at 
the  age  of  72. 


Paramount  Lists 
$5,206,887  Loss 
For  3rd  Quarter 

Paramount  Publix  Corp.,  in  its  consoli- 
dated statement,  which  includes  subsidiary 
companies,  reports  a  combined  net  loss,  ex- 
clusive of  capital  losses  which  were  charged 
to  capital  surplus,  of  $5,206,887  for  the 
three  months  to  October  1,  1932,  after  de- 
ducting interest,  depreciation  and  all 
other  charges  and  reserves.  This  compares 
with  a  loss  of  $8,199,544,  reported  for  the 
three  months  ending  July  2,  1932,  and  a 
profit  of  $1,252,000  for  the  third  quarter  of 
1931. 

During  the  period,  a  reserve  was  pro- 
vided for  depreciation  of  fixed  assets 
amounting  to  $2,884,634,  of  which  $2,659,- 
634  was  charged  off  and  the  balance  of 
$225,000  was  capitalized  to  film  production 
cost. 

The  corporation  proposes  to  provide  re- 
serves for  revaluation  of  fixed  assets  as  of 
April  3,  1932,  which  reserves  will  be 
charged  against  the  capital  surplus  which 
was  created  by  the  stockholders  in  changing 
the  common  stock  of  the  company  from 
shares  without  par  value  to  shares  with  par 
value  of  $10.  When  these  reserves  are 
placed  on  the  books,  there  will  be  a  saving 
in  depreciation  of  approximately  $750,000 
for  the  three  months  to  October  1,  1932, 
which  adjustment  will  reduce  the  three 
months'  loss  to  approximately  $4,457,000. 

Mclntyre,  Clarke  Associate, 
Commits  Suicide  in  New  York 

D.  E.  Mclntyre,  executive  associate  of 
Harley  L.  Clarke  for  some  years,  who  com- 
mitted suicide  by  jumping  from  an  upper 
floor  of  the  St.  Moritz  Hotel  in  New  York 
last  week,  was  buried  this  week  in  Boston. 
Mr.  Mclntyre  handled  the  Fox  studio  on 
the  Coast  during  the  absence  of  Winfield 
Sheehan.  His  work  with  certain  of  the 
utilities  enterprises  of  Mr.  Clarke  led  to  his 
being  sent  to  Hollywood  to  study  the  pro- 
duction situation. 

His  recommendations  for  economy  re- 
sulted in  his  taking  over  operation  of  the 
plant  for  about  six  months,  after  which  he 
returned  to  New  York.  He  is  reported  to 
have  had  no  business  affiliations  at  the  time 
of  his  death.  Mr.  Mclntyre  had  been  suffer- 
ing from  an  ailment  in  his  neck  for  some 
time  and  Chicago  physicians  had  suggested 
he  return  for  treatment  after  the  first  of 
the  year. 

Nat  Saland  Resigns  as 
Craft  Laboratory  Head 

Nat  Saland,  a  pioneer  in  the  laboratory 
field,  announced  his  resignation  Wednesday 
as  president  of  Craft  Film  Laboratory,  New 
York.  Mr.  Saland,  who  joined  Craft  in 
1929  after  operating  independently,  also  re- 
signed from  the  directorate. 


It  was  WARM  with 
"Hilda"  in  "What 
Price  Glory" 


A  NEW  DAM 

has  them 


SCRAPP')*  , 


HAT'S  NOTHING  to 


makes 


'(for 


Flagg  and  Quirt . . .  back  again . . .  and 
cockier  than  ever.  New  cock-eyed 
gags.  New  knockout  dames  headed 
by  Lupe  (Voluptuous)  Velez.  New 
records  as  these  frolicking,  flirting, 
fighting  fools  convulse  the  nation 
with  antics  that  put  belly-laughs 
where  they  belong. 


EDMUND  LOWE 
VICTOR  McLAGLEN 
LUPE  VELEZ 
EL  BRENDEL 


Directed  by  John  Blystone 

rox  picture 


HOTTER  and  PEPPIER 


than 

"WHAT  PRICE  GLORY" 

"COCK  EYED  WORLD" 

"WOMEN 
OF  ALL  NATIONS" 


December    3  1,    1  932 


MOTION    PICTURE  HERALD 


17 


FASCINATING  PICTURE  CAN  BE  MADE 


FIREBIRD 

Judith  Anderson  and  Henry  Stephenson 
(a  corking  team)  pulled  a  well-bred  crime 
thriller  out  of  Lajos  Zilahy's  (Budapest) 
"Firebird."  Why  it  is  called  "Firebird"  I 
do  not  know. 

As  a  stage  play,  it  is  rather  dull  and 
leaky,  it  all  having  been  done  once  before 
by  one  Oscar  Wilde  in  "Lady  Winder- 
mere's Fan."  But  when  the  Mystery  Squad 
of  scenario  pluggers  in  Hollywood  and  a 
hand-picked,  high-bred  cast  who  can  move 
in  ultra-swell  Budapest  circles  squared  off 
a  fascinating  picture  can  be  made  of  this 
play  for  those  who,  like  myself,  would  walk 
away  from  a  Camille  and  walk  a  mile  for 
a  good  crime  story. 

Here  are  the  angles:  In  a  swell  apart- 
ment house  an  actor — matinee  idol  and  a 
girl-tumbler — have  been  murdered. 

In  this  house  lives  the  owner,  his  wife 
and  daughter.  He  is  a  mighty  fellow  in  the 
councils  of  the  Hungarian  government.  He 
(Henry  Stephenson)  tries  to  ferret  out 
who  did  the  job.  He  doesn't  like  actor- 
killing  on  his  property. 

He  is  unconsciously  running  down  his 
wife  (with  the  aid  of  the  Police  Commis- 
sioner). She  finally  confesses  the  crime. 
She  was  the  actor's  mistress  and  the  latter 
threatened  exposure.  The  Big  Fellow  is 
inexorable.  His  wife  must  face  the  music. 

But  the  Police  Commissioner  (Montagu 
Love)  suddenly  says  Tush!  and  Bull!  He 
has  witnesses  that  she  (Judith  Anderson) 
was  out  of  the  house  during  the  hour  the 
crime  was  committed.  Here  is  a  tense  and 
exciting  second  act.  We  all  remain  men- 
tally cock-eyed  in  our  seats  guessing  who 
killed  the  actor.  Percy  Hammond  said  it 
was  Lee  Shubert.  I  guessed  Sam  Goldwyn. 

Well,  Mates,  it  was  the  daughter,  whom 
we  only  saw  once  for  a  moment  in  the  pro- 
logue. She  was  having  an  affair  with  her 
Clark  Gable  when  in  a  dispute  the  gun 
(there's  always  a  gun)  went  off.  And  the 
mother  tried  to  take  the  blame.  But  the 
girl  goes  off  to  jail — and  is  probably  ad- 
judged not  guilty  and  buried  in  flowers  for 
killing  another  ham. 

Picture  value,  90  per  cent. 

SINGAPORE 

This  play  by  Robert  Keith  contains  con- 
ventional, and  therefore,  generally  profit- 
able, picture  material.  It  is  for  those  who 
like  to  take  their  East  hot  off  the  passion- 
griddle. 

We'll  take  you  somewhere  east  of  Suez 
where  a  man  can  raise  a  thirst,  where  there 
"ain't"  no  Ten  Commandments  and  a  direc- 
tor can  do  his  worst — and  still  click  at  the 
box-office. 

Eric  Hope  is  a  young  Englishman  who 
works  for  a  big-time  Sultan.  Eric  has  a 
bungalow  in  Singapore.  He  had  also  in 
his  bungalow  Malaya,  a  pretty  half-breed 


Is  DeCasseres'  Opinion  of  Play 
"Firebird";  Critic  Takes  Stock 
Of  the  Staged  Latest  Output 

by  BENJAMIN  DeCASSERES 


girl  (played  with  a  ravishing  It-noose  by 
Suzanne  Caubaye).  Naturally,  Eric  and 
Malaya  are — yes,  just  as  you  thought. 

Now,  the  gasp-and-pop-eye  angle  (called 
the  Creeping  Menace  in  old  Fort  Lee  days) 
gets  working  when  Eric's  bride  comes  out 
from  England.  Malaya  naturally  becomes 
active.  Her  meal  ticket  is  sinking  into  a 
Depression. 

So — Malaya  by  peeping  here  and  listen- 
ing there  discovers  that  something  is 
a-doin'  between  Eric's  bride  and  the  Sultan. 
She  even  hears  the  bride  say  she'd  like  to 
see  hubby  bumped  off  so  she  could  become 
La  Sultana  and  wear  the  big  "jools." 

So  the  Sultan  brings  his  cobras  to  court 
with  a  gang  of  goona-goona  dancing 
wenches  (grand  old  picture  stuff  now  be- 
gins to  jell)  and  while  the  revels  are  at 
their  flurriest  the  Sultan  has  one  of  the 
cobras  sting  the  wife  to  death. 

Well,  it  won't  need  a  Rupert  Hughes  to 
make  a  picture  of  this,  anyhow. 

Picture  value,  90  per  cent. 

THE  PERFECT 
MARRIAGE 

Should  old  married  people  spill  the  beans 
to  one  another  about  what  happened  when 
they  were  newly  married  and  the  flood  was 
still  beyond  the  control  of  Will  Hays'  Com- 
mandments ? 

That  is  the  theme  of  Arthur  Goodrich's 
new  play,  "The  Perfect  Marriage."  A 
chateau  in  Auvergne,  France.  A  famous 
aged  playwright  and  his  wife  are  about  to 
celebrate  their  fiftieth  wedding  anniversary. 
They  have  had  a  peaceful  time  of  it.  The 
President  of  France  and  other  bourgeoises 
send  their  congrats.  They  bill  and  coo  like 
two  old  people  will. 

But  in  pops  the  Devil — Miss  Fay  Bainter. 
She  had  been  the  playwright's  secretary  in 
years  agone  and  she  knows  where  the 
bodies  of  both  the  husband's  and  wife's 
early  infidelities  are  buried.  In  fact,  she 
herself  is  the  old  man's  sin. 

We  fade  back  forty-five  years  (grand 
transformation  of  all  actors  and  actresses) 
and  we  see  just  how  the  two  old  happy 
people  cheated  on  one  another.  An  old 
fellow  in  the  first  act  was  the  wife's  boy 
friend. 

Back  to  the  anniversary  celebration — the 
cat  is  out  of  the  family  bag.  Great  swearing 
and  wringing  of  hands  and  threats.  But 
all's  well  that  ends  Broadway.  Clever. 

Picture  value,  50  per  cent. 

AUTUMN 
CROCUS 

With  the  success  of  "Music  in  the  Air" 
and  "Autumn  Crocus"  (by  C.  L.  Anthony) 
we  may  expect  a  craze  for  the  bucolic,  the 


pastoral,  the  yodeler,  Tyrolean  troubadours 
and  romances  in  mountain  moonlight. 
Away  with  goona-goona  and  Bali.  Comes 
now  the  Alps ! 

"Autumn  Crocus"  contains  a  picture,  a 
pretty  picture,  a  sweet  picture.  It  is  laid 
in  the  Tyrol.  There  is  an  inn.  Ruling  this 
inn  is  the  latest  New  York  sensation, 
Francis  Lederer.  He's  an  English  actor 
and  he's  got  Clark  Gable,  John  Gilbert, 
John  Barrymore,  Clive  Brook  and  all  the 
rest  laid  out  flat  so  far  as  the  girls  go. 
They  say  six  picture  producing  companies 
have  already  opened  their  safes  to  Francis. 

The  story:  An  English  Lady  in  Spec- 
tacles (Patricia  Collinge)  falls  in  love  with 
the  inn-keeper.  They  meet  on  a  mountain- 
side where  the  Englishwoman  is  willing 
to  take  a  plunge  into  sex-life.  But  he 
informs  her  that  he  has  a  wife.  She 
nearly  falls  down  the  mountain.  But,  still, 
afterward,  she  thinks  she'll  take  a  dip  into 
what  every  woman  should  know.  But  now 
her  old-maid  friend  warns  her  that  familiar- 
ity breeds  babies.  Ouch ! 

Well,  nothing  happens.  The  Tyroleans 
sing,  the  harpist  plays  his  harp  and  the 
English  lady  goes  away. 

There  are  other  side  issues,  somewhat 
comic,  in  the  inn.  The  public  is  strong  for 
the  play — and  there  are  many  good  picture 
angles  in  it.  And  there  are  so  many  idle 
Alps  sets  at  present  in  Hollywood ! 

Picture  value,  40  per  cent. 

DEAR  JANE 

When  crime  begins  to  wane,  when  we 
get  fed  up  on  lounge-pawing  and  when  the 
Marx  Brothers  and  Schnozzle  have  banked 
twelve  millions  for  their  picture  getaway, 
then,  maybe,  some  director  will  turn  yearn- 
ingly toward  something  soft,  dreamy,  old- 
fashioned,  with  minuets,  moonlight,  eigh- 
teenth-century gurgles  and  giggles,  Sam 
Johnson,  Sir  Joshua  Reynolds,  Davy  Gar- 
rick,  Jimmy  Boswell — and  the  Battle  of 
Trafalgar  done  in  the  old  tank  (long  shot). 

He  can  find  all  this  in  "Dear  Jane,"  the 
first  new  production  of  Eva  Le  Gallienne's 
Civic  Repertory  Company.  It  concerns  love 
episodes  in  the  life  of  Jane  Austen,  famous 
English  novelist. 

Jane  (played  delightfully  and  without  a 
trace  of  psychological  stuffing  by  Josephine 
Hutchinson)  giggles  and  flirts  and  jilts 
three  lovers.  The  third  is  a  Nelson  hero 
(1798),  and  as  he  is  about  to  marry  Jane 
she  quits  his  castle  to  resume  the  produc- 
tion of  book-worm  fodder. 

Joseph  Schildkraut  stalks  through  "Dear 
Jane,"  in  which  the  motion  picture  angles 
are  dependent  on  a  change  in  film  styles. 
For  my  part,  I'm  thirsty  to  see  some  old- 
time  screen  romance  as  clean  as  a  Method- 
ist angel. 

Picture  value,  10  per  cent. 


18 


MOTION    PICTURE  HERALD 


December    31,  1932 


26  BOOKS  AND  PLAYS  PURCHASED; 
HOLLYWOOD  SEEKS  STORY  SOURCES 


Nine  Producers  Buy  Material 
During  November;  Total  Less 
Than  October;  Paramount, 
Fox  Lead  with  Six  Purchases 

Nine  producers  concluded  negotiations 
during  November  for  motion  picture  rights 
to  26  books  and  plays.  Paramount  and  Fox 
each  bought  six;  Metro  acquired  four;  Radio 
and  Warners  took  three  each.  Columbia, 
Fanchon  Royer,  Reliance  and  Universal 
each  bought  one. 

Story  buys  during  November  were  slight- 
ly fewer  than  in  October  when  producers 
negotiated  rights  to  28.  Since  March  1, 
which  marked  the  real  beginning  of  story 
activities  for  current  season  production,  in- 
dependent producers  and  large  companies, 
combined,  bought  184  books  and  plays. 

New  types  of  stories  for  pictures  and  the 
cultivation  of  additional  sources  of  material 
are  problems  which  are  currently  occupying 
the  attention  of  Hollywood  as  never  before. 
The  pointed  suggestion  that  plays  stress 
realism  too  greatly  and  do  not  realize  the 
value  of  a  return  to  idealism  was  voiced  by 
Actors'  Equity,  which  argues  that  people 
must  be  "desperately  tired  of  stories  of  dis- 
aster, of  faithlessness,  of  sordid  characters 
and  evil  deeds."  Equity  is  "convinced  that 
this  is  a  strategic  point  and  a  favorable  mo- 
ment to  shift  the  emphasis"  in  plots.  How 
fast  and  far  the  swing  may  travel  in  the 
other  direction  "may  safely  be  left  to  the 
general  temper  of  the  time,"  Equity  said, 
"but  to  the  first  dramatists  and  producers 
who  strike  the  right  note  there  will  go  both 
profit  and  honor." 

Meanwhile  William  LeBaron,  producing 
executive,  said  in  Hollywood  that  news- 
papermen are  finding  a  warm  welcome  at 
the  studios.  "With  the  stage  and  book- 
publishers  able  to  provide  only  a  small  per- 
centage of  the  vehicles  necessary  to  meet  the 
ever-increasing  picture  output,  the  pro- 
ducers," he  said,  "must  look  to  the  men  and 
women  who  write  the  daily  newspapers  of 
America." 

Before  returning  to  Hollywood,  Mervyn  Le- 
Roy,  director,  said  in  New  York  that  today  the 
story  transcends  the  director,  star,  players  and 
technical  staging. 

A  word  of  advice  to  writers  was  passed  on 
by  Frederick  Melcher,  editor  of  Publishers' 
Weekly,  who  said  last  week  that  by  writing 
books  that  children  like  to  read,  an  author  can 
best  make  certain  of  being  remembered.  He 
cited  Mark  Twain  and  other  popular  stories. 
However,  few  of  these  have  ever  been  success- 
fully produced  in  celluloid. 

An  analysis  of  the  stories  and  plays  purchased 
during  November  for  motion  picture  production 
discloses  many  well-known  authors  represented, 
including  I.  A.  R.  Wylie,  Theodore  Dreiser, 
Gene  Fowler,  Noel  Coward,  Ann  Bridge,  Eric 
Noel,  Zane  Grey,  and  others.  A  complete  list 
of  the  November  purchases  follows : 

Columbia 

Murder  of  the  Circus  Queen,  a  Thatcher 
Colt  detective  story,  by  Anthony  Abbot; 
adaptation  by  Milton  Raison ;  starring 
Adolphe  Menjou. 

Fox 

Warrior's  Husband,  play  by  Julian  Thomp- 
son ;  for  Jesse  Lasky. 


Dangerously  Yours,  by  Eric  Noel ;  featuring 
Warner  Baxter  and  Mfriam  Jordan. 

MoMMER,  by  Jerry  Horwin ;  starring  Henrietta 
Crosman. 

Peking  Picnic,  prize  novel  by  Ann  Bridge; 

adaptation  by  Irene  Kuhn  and  Harry  Chand- 

lee ;  for  Jesse  Lasky. 
I  Loved  You  Wednesday,  play. 
Pilgrimage,  by  L  A.  R.  Wylie;  John  Ford 

directing ;    featuring    Norman    Foster  and 

Frank  Craven. 

Fanchon-Royer 

Behind  Jury  Doors,  by  Frank  Fenton;  adap- 
tation by  Jack  Neville;  releasing  through 
Mayfair. 

Metro-Goldwyn-Mayer 

Men  Must  Fight,  a  play  by  Reginald  and  S. 
K.  Laurence. 

Excess  Baggage,  a  play  by  John  McGowan; 
made  as  a  silent  in  1927. 

Another  Language,  a  play  by  Arthur  J.  Beck- 
hard  and  Rose  Franken. 

He  Who  Gets  Slapped,  a  play  by  Leonid 
Andreyev ;  silent  version  made  in  1926. 

Paramount 

Queen  Was  in  the  Parlor,  romantic  comedy, 
by  Noel  Coward ;  adaptation  by  Edwin  Justus 
Mayer;  direction  by  Stuart  Walker;  starring 
Claudette  Colbert. 

Shoe  the  Wild  Mare,  by  Gene  Fowler. 

Jennie  Gerhardt,  by  Theodore  Dreiser;  star- 
ring Sylvia  Sidney;  direction  by  Marion 
Gering ;  production  by  B.  P.  Schulberg. 

Great  Magoo,  comedy-romance  from  the  play 
by  Ben  Hecht  and  Gene  Fowler. 

Chrysalis,  a  play  by  Rose  Albert  Porter. 

Under  the  Tonto  Rim,  western,  by  Zane  Grey ; 
starring  Kent  Taylor ;  direction  by  Henry 
Hathaway. 

RKO  Radio 

Romance  of  a  Spahi,  by  Pierre  Loti. 
Green    Mansions,    South    American  jungle 

story,  by  W.  H.  Hudson;  Merian  Cooper 

will  produce. 
Greta,  the  Great,  by  Louis  Heifetz  and  Neil 

Brandt;  Joseph  Schnitzer  and  Samuel  Zier- 

ler  will  produce. 

Reliance 

Mr.  Helen  Green,  by  Prescott  Chaplin  and 
William  Robson;  for  United  Artists  release; 
Edward  Small  will  produce. 

Universal 

Terror  Trail,  by  Grant  Taylor;  adaptation  by 
Jack  Cunningham ;  direction  by  Armand 
Schaefer. 

Warner  Brothers 

Red  Meat,  by  David  Karsner. 

Junior  Republic,  by  Islin  Auster ;  Edward 
Chodorov  will  adapt. 

Ed-Lady,  by  Carl  Erickson  and  David  Boehm ; 
featuring  Gene  Raymond ;  direction  by  How- 
ard Bretherton  and  William  Keighley. 

Hollywood  Writers  Busy 

Meanwhile  writers  at  practically  every  studio 
in  Hollywood  were  busily  adapting  books  and 
plays  for  immediate  production.  Assignments 
included : 

Columbia 

Jeanne  Cohen  was  appointed  eastern  story 
editor.    The  scenario  staff  was  augmented  by 


All  Companies  Bought  184 
Books,  Plays  Since  March 
When  Season  Began;  Seek- 
ing New  Source  of  Material 

four  playwrights,  including:  Lew  Levenson, 
Dore  S chary,  Edwin  Gilbert  and  Lawrence 
Pohle.  Adaptation  assignments  were,  Charles 
Condon  on  "Obey  the  Law" ;  William  Kay, 
"Public  Be  Damned" ;  Gertrude  Purcell,  "Cock- 
tail Hour."  Frank  Dolan  and  Charles  Auer- 
bach  were  assigned  to  write  an  original. 

Fox 

Writers  signed  were :  Sidney  Mitchell,  Lex 
Neal,  Grace  Perkins,  Horace  Jackson,  Gladys 
Lehman,  Kate  Horton  and  William  Conselman. 

Freuler  Film 

F.  McGrew  Willis  finished  an  original  and 
started  dialogue  and  continuity;  Edward  Sin- 
clair was  writing  two  originals. 

Metro-Soldwyn-Mayer 

Writers  signed  included :  John  Wexley,  John 
Lawson  and  F.  A.  Mitchell  Hedges.  John 
Mahin's  contract  was  extended  and  William 
Faulkner  completed  an  original  for  Joan  Craw- 
ford. 

Monogram 

Columbia  loaned  Charles  Logue  to  adapt 
"Black  Beauty." 

Paramount 

Additions  to  the  scenario  staff  included: 
Llewellyn  Hughes,  Robert  N.  Lee,  Manuel 
Seff,  Glenn  Tryon,  formerly  an  actor.  Bayard 
Veiller  and  Frank  Butler.  Randolph  Scott's 
contract  was  renewed  and  Keene  Thompson  re- 
joined the  staff.  William  H.  Wright  was  ap- 
pointed assistant  to  Howard  Hurley  in  the 
production  department,  having  been  transferred 
assistant  director  of  scenarists.  Erwin  Gelsey, 
scenarist,  was  appointed  assistant  to  B.  P. 
Schulberg.  Mr.  Gelsey  was  with  Warners. 
Dialogue-writing  and  adaptation  assignments 
were :  Harvey  Gates,  dialogue  for  "Mysterious 
Rider" ;  Maurine  Watkins  on  "Sanctuary" ; 
Lawrence  Hazard,  dialogue  on  "Eleven  Lives" ; 
Tiffany  Thayer  and  Vincent  Lawrence  on  an 
original ;  Joseph  Lovett  and  Joseph  Moncure 
March,  to  adapt  "Jennie  Gerhardt,"  and  Joseph 
Mankiewicz,  to  adapt  "Good  Company." 

RKO  Radio 

Radio  officials  signed  the  following  writers : 
G.  B.  Stern,  Felix  Riesenberg,  Dick  Grace, 
Harold  Shumate,  Joe  Mankiewicz,  Henry 
Myers  and  Philip  MacDonald.  Rosalie  Stew- 
art, stage  producer,  succeeded  Kenneth  Mac- 
gowan  as  scenario  editor.  Keene  Thompson  was 
assigned  to  write  an  original  and  Bob  Tasker 
will  collaborate  with  Fulton  Oursler  on  adapt- 
ing "Great  Jasper." 

Universal 

Arthur  Brilant  was  signed  to  prepare  the 
scenario  of  "Suicide  Club."  Other  assignments 
were  Philip  McKee,  to  adapt  "Black  and  White 
Clown" ;  George  Green,  on  "Out  on  Parole" ; 
Don  Ryan,  on  "Black  Pearl,"  and  William 
Harburt  to  dialogue  "Only  Yesterday." 

Warner  Brothers 

Charles  Kenyon  and  Sidney  Sutherland  were 
adapting  "Red  Meat." 


PALMY  DAYS' 


THIS  SWEEPING'i 


THE 


V. 


FIRST  TIME  ON  THE 
AMERICAN  SCREEN! 

A  real  bull-fight  with  savage  Miura  bulls! 
.  .  .  and  the  great  American  Matador 

SIDNEY  FRANKLIN 

Sensation  of  35  countries!  Performing  the 
heart-stopping  feats  that  made  him  famous 


theSAMUEL  0 


AND  ''WHOOPEE"  WERE  ONLY  CURTAIN-RAISERS  TO 


BREATHLESS  PANORAMA  OF  ENTERTAINMENT 


It's  here!  Ready  for  you  to  play!  The  dashing  Mexican 
bull-fighting  romance  with  EDDIE  as  a  pop-eyed 
matador!  Funny?  Screaming!  But  thrill  with  the  yell- 
ing, frenzied  thousands  as  men  brave  death  in 
the  bull-ring!  Revel  in  the  glittering  gay  fiesta,  as 
700  beautiful  dancers  sway  to  one  glorious  song! 


KID  FHM 


with  LYDA  ROBERT! 

The  Hotcha  Blonde  Comedienne 

SIDNEY  FRANKLIN 

*  Famous  American  Matador 

AND  THE  GORGEOUS  GOLDWYN  GIRLS 


3LDWYN  PRODUCTION 


^JUST  LOOK  AT  THESE  LINES! 

•  "Knockout!  Funniest  Cantor  picture  yet!  Grandest  screen 
performance  the  writer  has  ever  seen!" 

—  N.  y.  Illusfroted  Doily  News 

•  "One  of  the  biggest  causes  for  merriment  ever  offered  in  a 
talking  picture . . .  dazzles  v\/ith  its  spectacular  musical  numbers." 

—  L  A.  Times 

•  "One  of  the  funniest,  most  exciting  and  most  eye-filling 
comedies  yet  offered  on  the  screen." 

— Los  Angeles  Herold  and  Express 

•  "a  triumph  for  all  concerned."  — N.  Y.  American 

"EDDIE  CANTOR 


THE  KID  FROM  SPAIN 


// 


(^vv  ''''  •  "Smash  hit  .  .  .  the  king  of  cinema  musical  comedy." 

fcjy  • — Hollywood  Citizen  News 

•  "It's  about  four  editions  of  the  'Ziegfeld  Follies'  wrapped 
into  one  pretentious  package."       — Motion  Picture  Herald 

•  "if  they  would  all  be  like  this,  theatres  would  need  rubber 
walls."  — N.  Y.  Exhibitor 

•  "IT  SHOULD  GRAB  ALL  THE  MONEY  LYING  AROUND,  SO 
STEP  UP,  MR.  EXHIBITOR  AND  CUT  YOURSELF  A  SLICE  OF  IT!" 

—  Hollywood  Reporter 

UNITED  ARTISTS  PICTURE 

PRINTED  IN  U.  S.  A. 


December    31,    19  3  2  MOTION    PICTURE    HERALD  19 


CENSORSHIP-A  BOX  OFFICE  FACTOR 


It  is  a  common  statement  among  film  peo- 
ple— ^production,  distribution  and  exhibi- 
tion— that  the  right  answer  is  the  box  office 
answer.  The  Academy  of  Motion  Picture 
Arts  and  Sciences  may  present  awards  for 
artistic  achievement,  clubs  and  societies 
may  vote  this  picture  or  that  highly  com- 
mendable. Resolutions,  or  threats,  may  be 
issued  against  gangster  films,  sex  films. 
Humane  societies  may  object  to  western 
pictures  because,  they  say,  horses  are  some- 
times injured  in  wild  riding  episodes.  But, 
says  the  industry,  what  does  the  picture  do 
at  the  box  office?  Only  there,  it  holds,  may 
the  great  mass  of  the  public  voice  its  ap- 
proval or  disapproval. 

There  are  some  authorities  who  differ 
emphatically  with  those  who  hold  for  the 
box  office  standard  of  measurement  in  mo- 
tion picture  entertainment.  There  are  those 
who  hold  that  the  purveyors  of  such  enter- 
tainment, in  any  of  its  branches,  have  a 
moral  responsibility  to  the  public,  to  the 
wide  world,  in  the  matter  of  film  presenta- 
tions. Speaking  for  the  industry,  Will  Hays 
has  acknowledged  that  responsibility  on 
numerous  occasions  ever  since  he  became 
affiliated  with  the  motion  picture.  The 
adoption  of  a  code  of  regulation  regarding 
subjects  and  their  treatment  in  films  by  the 
producers  themselves  is  an  admission  that 
such  a  responsibility  exists. 

Nevertheless,  and  more  especially  in  these 
difficult  days  when  picture  theatre  attend- 
ance has  hit  an  all-time  low,  the  box  office 
standard  is  quoted  by  many  leaders  as  the 
only  important  one.  Pictures  must  be  made 
for  a  profit,  or  the  picture  business  will 
cease  to  exist,  they  properly  declare.  We 
cannot  make  artistic  successes  and  commer- 
cial failures.  We  cannot  produce  films  for 
the  edification  and  approval  of  certain 
classes,  if  the  masses  will  not  support  them. 
We  must  make  pictures  that  the  public  will 
pay  for. 

Public  Opinion  Important 

Looking  at  the  matter,  then,  from  purely 
a  "box  office"  angle,  let  us  see  whether  or 
not  the  moral  responsibility  is  definitely 
related  to  the  dollars-and-cents  problem  of 
the  producer  and  exhibitor.  For  the  mo- 
ment let  us  forget  about  artistic  ambitions, 
ethics,  religious  views,  personal  codes  or 
any  other  standard  of  judgment  for  motion 
pictures.  What  is  the  box  office  reaction  if 
pictures  step  beyond  the  commonly  accepted 
limits  set,  for  example,  by  the  producers  in 
their  own  Code  of  Production  Ethics? 

It  is  a  favorite  saying  of  Will  Hays  that 
"every  one  in  America  has  two  businesses — 
his  own  and  the  motion  picture  business." 
By  that  he  means,  of  course,  that  the  uni- 
versality of  motion  picture  entertainment  is 
such  that  almost  every  person  who  has 
reached  the  age  of  reason  forms  some  per- 
sonal opinions  about  pictures,  or,  if  not 
opinions,  at  least  personal  tastes.  So  far 
as  millions  of  people  are  concerned,  these 
views  are  either  not  expressed  at  all,  or 


Regulation,  Whether  Statutory 
Or  Informal,  Affects  the  Box 
Office  and  Industry's  Income 

by  LEO  MEEHAN 

Hollywood  Staff  Correspondent 


are  expressed  within  a  very  small  group  of 
personal  associates.  It  is  the  word-of- 
mouth  expression  which  so  often  affects  at- 
tendance at  a  given  picture,  favorably  or 
adversely.  Obviously,  therefore,  it  is  a  box 
office  factor,  even  though  it  is  difficult  to 
actually  analyze  and  compile  statistically. 

But  there  is  a  channel  of  expressed  pub- 
lic opinion  which  can  be  measured  with 
considerable  accuracy,  and  that  is  the  cen- 
sorship, statutory  or  informal,  which  is 
placed  upon  motion  picture  entertainment, 
the  potency  and  extent  of  which  is  some- 
times misunderstood  or  lost  sight  of  by  peo- 
ple within  the  industry.  Whether  we  ap- 
prove of  it  or  not,  the  motion  picture 
business  is  a  regulated  business,  regulated 
by  the  public  or  their  constituted  agencies. 
It  faces  regulations  affecting  its  income  just 
as  definitely  as  do  the  railroads  through  the 
Interstate  Commerce  Commission,  or  big 
business  through  the  Sherman  Act,  or  radio 
broadcasting  through  the  Federal  Radio 
Commission. 

Every  Film  Must  Run  Gantlet 

It  is  estimated  that  the  population  of  this 
country  which  provides  60  per  cent  of  the 
revenue  earned  by  the  average  picture  has 
set  up  mandatory  regulations  governing 
motion  pictures  in  one  form  or  another. 
Now  this  is  a  cold,  passionless  box  office 
fact.  Whether  these  regulations  are  old 
fashioned,  prejudiced,  unjustified,  un- 
American,  Victorian,  archaic,  blue-nosed  or 
the  "will  of  the  minority,"  the  fact  remains 
that  every  motion  picture  which  comes  out 
of  Hollywood  must  run  the  gantlet  of  some 
sort  of  censorship  before  it  reaches  the 
public.  It  should  be  obvious,  therefore,  to 
any  thinking  person,  that  a  film  which  is 
objectionable  to  any  considerable  portion 
of  this  regulated  territory  is  going  to  be 
adversely  affected  as  to  box  office  returns. 
Even  though  the  liberal  application  of  scis- 
sors to  the  film  eliminates  objectionable  epi- 
sodes or  dialogue,  it  is  likely  that  such 
elimination  will  so  emaciate  the  quality  of 
the  whole  picture  that  people  who  see  the 
revised  versions  will  be  disappointed  and 
thus  become  more  or  less  alienated  or  in- 
different toward  motion  picture  entertain- 
ment. Imagine,  if  you  will,  a  book  reader 
purchasing  a  novel  or  borrowing  one  from 
the  library,  only  to  discover  that  whole 
paragraphs,  or  even  whole  chapters,  had 
ijeen  clipped  from  the  book  by  the  librarian 
or  the  bookseller !  Would  there  be  a  yell  ? 

Unfortunately,  in  the  case  of  the  motion 
picture,  it  is  difficult,  if  not  impossible,  for 
the  layman,  the  average  picture  goer,  to  tell 
whether  or  not  sequences  and  dialogue  have 
been  eliminated  before  he  sees  a  picture.  All 
he  knows  is  that  the  picture  is  jumpy,  or 
that  things  happen  or  are  said  without  rela- 
tion to  something  else  in  the  story,  or  that 
characters  do  things  without  any  apparent 
rhyme  or  reason.  He  goes  out  with  a  feel- 
ing of  dissatisfaction,  with  his  expressed  or 
inarticulate  criticism  aimed  at  the  producer 


who  made  such  a  senseless  picture.  And 
possibly  the  next  time  he  contemplates  go- 
ing to  the  "movies"  he  turns  on  the  radio 
instead,  stays  at  home. 

Eight  great  states,  among  them  some  of 
the  largest  in  the  union,  have  official  state 
censoring  agencies.  With  the  exception  of 
one,  Florida,  they  all  are  functioning  ac- 
tively. The  two  most  populous  states  in 
the  nation  are  included:  New  York  and 
Pennsylvania.  A  substantial  loss  of  box 
office  revenue  from  a  motion  picture  in 
these  two  states  alone  spells  the  difference 
between  a  profit  and  a  loss  to  the  producer. 
Add  to  these  the  other  states — Kansas,  Ohio, 
Maryland,  Virginia  and  Massachusetts — 
and  it  is  immediately  evident  that  the  re- 
strictions of  state  censorship  alone  have  a 
potentially  vital  bearing  upon  the  box  office 
results. 

A  motion  picture  which  is  banned  wholly, 
or  in  any  considerable  portion,  in  these 
states,  or  even  some  of  them,  is  seriously 
crippled  at  the  box  office  so  far  as  the  pro- 
ducer is  concerned.  Furthermore,  exhibi- 
tors must  consequently  be  more  or  less  af- 
fected by  censorship  deletions  which 
materially  alter  the  original  version  and  in 
most  cases  lower  its  value  as  entertainment. 
Saw  a  leg  off  a  chair  and  you  still  can  sit 
on  it,  but  it  isn't  very  satisfactory.  Same 
way  with  a  picture  which  has  been  chopped 
up  in  a  cutting  room. 

Local  Boards  in  Many  Cities 

Statutory  censorship  does  not  end  with 
the  aforementioned  states.  There  are  ap- 
proximately 267  municipal  boards  of  censor- 
ship in  these  United  States  in  addition  to 
the  state  boards.  And -they  include  some  of 
our  largest  key  cities,  where  first  run  rev- 
enue is  important.  Chicago,  Atlanta,  Bir- 
mingham, Ala. ;  Denver,  Boston,  St.  Louis, 
Milwaukee,  Detroit,  Portland,  Ore. ;  Spring- 
field, 111. ;  Evanston,  111. ;  Kansas  City,  Mo. ; 
Pasadena,  Calif. ;  Dallas  and  Houston, 
Texas ;  Memphis,  Madison,  Wis. ;  Okla- 
homa City,  Glendale,  Calif. ;  Palo  Alto, 
Calif. ;  Seattle,  New  Orleans,  Sacramento — 
these  are  among  the  many  larger  centers  of 
population  which  have  set  up  local  boards 
which  must  pass  upon  the  moral  and  ethical 
merits  of  every  production  before  it  may  be 
exhibited.  Eliminate  the  box  office  returns, 
or  cripple  them,  from  several  of  these  cen- 
ters, and  again  the  "box  office"  of  a  produc- 
tion has  been  substantially  affected.  Here 
again  the  point  should  be  emphasized  that 
a  picture  may  be  so  revised,  such  cuts  made, 
that  a  permit  to  exhibit  is  obtained,  but  the 
strength  of  the  original  attraction  has  been 
more  or  less  sapped,  and  what  is  left  is 
more  likely  to  resemble  buttermilk  than 
cream,  so  far  as  its  entertainment  value  is 
concerned.  And  the  public,  not  knowing  or 
caring,  probably,  what  their  duly  appointed 
censors  have  done,  thumb  their  noses  at  the 
picture  as  poor  or  indifferent  product  from 
the  studios  of  Hollywood,  losing  their  taste 

(Continued  on  page  26) 


20 


MOTION    PICTURE  HERALD 


December    31,  1932 


UFA  AND  TOBIS  UPHOLD  GERMANY'S 
FILM  BUSINESS  IN  TIME  OF  TRIAL 


Ufa's  Profit  of  $6,960,000  in 
Fiscal  Year  Presents  Contrast 
to  Experiences  of  Emelka, 
DLS  and  Sudfilm  Connpanies 

by  HANS  TINTNER 

Berlin  Correspondent 

UFA's  financial  statement  showing  a 
profit  of  $6,960,000  for  the  fiscal  year  end- 
ed May  31  must  be  considered  imposing,  in 
view  of  the  general  business  situation  in  the 
motion  picture  market  of  Germany. 

Ufa  and  Tobis  today  are  the  supports  of 
the  German  film  business  against  develop- 
ments which  in  the  last  few  weeks  have 
seen  the  announcement  of  insolvency  of  sev- 
eral companies  which  for  many  a  year  had 
the  best  financial  standing  in  the  European 
film  industry,  such  as  Emelka,  DLS  and 
Sudfilm. 

The  Emelka  was  the  representative  film 
company  of  Southern  Germany,  with  Mun- 
ich as  headquarters.  Splendid  studios,  a 
considerable  theatre  circuit  and  a  progres- 
sive production  policy  were  assets  of  this 
company.  Many  a  fight  was  carried  on  for 
its  control;  even  the  Reich  was  once  inter- 
ested in  it.  Finally  the  majority  passed 
into  French  financial  circles  and  recently 
it  was  rumored  that  the  radical  German 
Hitlerites  tried  to  get  the  leadership. 

The  DLS  was  the  syndicate  of  German 
exhibitors.  The  sale  of  product  was  largely 
secured  by  the  exhibitors  united  in  the  syn- 
dicate. 

But  here,  as  in  the  case  of  the  Siidfilm, 
the  economic  situation  and  the  pronounced- 
ly faulty  investment  have  finally  led  to  in- 
solvency. 

Political  Background 

The  Ufa  statement,  however,  is  in  decid- 
ed contrast  and  its  astounding  assets  must 
not  be  overlooked.  A  comparison  with 
other  industries,  in  which  likewise  can  be 
observed  the  development  and  concentration 
of  the  most  efficient  groups  as  well  as  the 
decline  and  dissolution  of  the  weak  individ- 
uals, is  not  sufficient  for  a  clear  under- 
standing of  the  Ufa  announcement. 

To  appreciate  the  unrivaled  superiority 
of  the  Ufa  it  is  necessary  to  consider  the 
details  which  have  distinguished  this  com- 
pany for  many  a  year  from  the  rest  of  the 
industry. 

The  Ufa  sound  news,  to  define  it  with  the 
terminology  of  the  newspapers,  is  a  semi- 
official information  bureau.  The  offices  of 
this  large  organization  could  be  called  the 
German  Film  Ministry,  although  not  offi- 
cially so.  There  is  an  extremely  close 
understanding  between  German  govern- 
mental circles  and  the  Ufa,  and  the  mutual 
contacts  are  numerous.  Whereas  in  other 
countries  even  the  most  powerful  film  com- 
pany will  exclusively  concentrate  its  prod- 
uct to  the  greatest  possible  profit,  the  Ufa 
is  taking  other  viewpoints  into  consideration 
so  that  a  separation  of  its  production  policy 
from  political  background  scarcely  is  pos- 
sible. 

In  1931-1932  Ufa  produced  19  German 


pictures,  11  films  in  a  foreign  language,  21 
German  cultural  films,  21  cultural  films  in 
a  foreign  language,  11  shorts,  179  issues  of 
sound  news  and  149  educational  and  adver- 
tising films. 

Some  time  ago  the  Ufa  started  production 
of  a  special  edition  of  its  weekly  sound 
news  for  foreign  countries.  The  activity 
of  the  Ufa  studios  at  Tempelhof  and  at 
Neubabelsberg  was  satisfactory.  In  1931-32 
the  studios  were  occupied  for  two-thirds  of 
the  time  available.  In  1930-31  this  figure 
amounted  to  83  per  cent  and  it  was  64  per 
cent  in  1929-30.  It  was  easily  possible  for 
the  Ufa  to  realize  a  considerably  higher 
percentage  of  employment  in  its  studios  but 
the  company  did  not  intend  to  follow  the 
credit  policy  of  the  other  Berlin  studios. 

It  is  frankly  admitted  that  the  credit 
granted  from  the  various  studios  to  the 
film  producers  has  frequently  made  the  pro- 
prietor of  the  studio  an  involuntary  part- 
ner of  the  producer. 

The  same  reasons  led  to  a  25  per  cent 
decline  of  the  turnover  of  the  Afifa,  the 
editing  company  of  the  Ufa. 

Controls  100  Theatres 

The  Ufa  controls  mare  than  100  theatres 
with  a  seating  capacity  of  103,219.  In  1931- 
32  these  theatres  registered  30,700,000  at- 
tendance, compared  with  29,300,000  in 
1930-31  period.  By  a  reduction  of  admis- 
sion prices  the  income  of  the  theatres  de- 
clined by  10  per  cent  in  spite  of  the  aug- 
mentation of  patronage. 

In  the  last  season  the  Ufa  has  acquired 
14  new  houses,  two  from  the  Emelka,  one 
with  2,175  seats  in  Munich,  and  the  other, 
seating  1,043,  at  Nuremberg. 

The  Ufa  has  73  branch  offices,  among 
them  the  Ufa  ton  Verlag,  manufacturing 
and  selling  Ufa  records.  The  daily  sales 
of  this  subsidiary  amount  to  6,000  records. 

Ufa  has  14  branches  in  foreign  coun- 
tries which  in  1931-32  reported  an  income 
of  11,000,000  reichsmarks,  an  increase  of 
50  per  cent.  The  whole  German  film  ex- 
port business  of  1931-32  is  given  as  20  mil- 
lion reichsmarks,  Ufa  being  represented 
with  half  this  figure. 

The  net  profit  of  the  Ufa  in  1931-32 
amounts  to  2.019.583.77  reichmarks  com- 
pared with  3,002,934.17  in  the  same  period 
of  the  preceding  year.  No  less  than  14,- 
333,336.98  marks  will  be  carried  forward 
for  the  next  season. 

The  film  holdings  of  the  Ufa  consist  of 
1,680  feature  films  and  731  educationals. 

The  close  cooperation  of  the  Ufa  with 
Gaumont-British  in  England,  and  the  re- 
cently signed  agreement  with  France  which 
in  reality  is  for  an  unlimited,  mutual  ex- 
change of  product,  are  expanding  the  Ufa's 
international  activities. 


Skouras  Returning  to  Coast 

Spyros  Skouras,  theatre  operator,  leaves 
New  York  for  the  Coast  some  time  in  Janu- 
ary to  continue  the  survey  of  Fox  West 
Coast  theatres  which  was  interrupted  by 
a  recent  visit  to  New  York.  An  option  for 
renewal  of  operation  of  the  circuit  is  due  on 
February  10,  which  it  is  understood  will  be 
exercised. 


National  Board 
Lists  Best  Films 

For  the  first  time,  the  National  Board  of 
Review,  through  its  Committee  on  Excep- 
tional Photoplays,  has  chosen  the  one  best 
film  out  of  all  American  pictures  produced 
during  the  year.  The  choice  for  1932  is 
"I  Am  a  Fugitive  From  a  Chain  Gang," 
Warner  Bros.  < 

The  National  Board  also  announced  its 
selection  of  the  ten  best  American  and  the 
ten  best  foreign  pictures  for  1932.  "The  past 
year,"  the  board  stated,  "while  providing 
many  pictures  of  excellence  from  an  enter- 
tainment standpoint,  has  not  offered  many 
films  as  outstanding  contributions  to  the 
art  of  the  cinema.  Therefore  its  list  of  the 
ten  'best'  includes  some  that  can  accurately 
be  called  'best'  only  in  comparison  with  the 
rest  of  the  year's  output,  because  they  are 
good  examples  of  their  type.  The  list  of  the 
ten  best  foreign  films,  outside  of  some  that 
are  outstandingly  important,  is  presented 
on  the  same  comparative  basis,"  it  is  said. 
The  titles  of  the  pictures  are  listed  alpha- 
betically : 
AMERICAN 

"As  You  Desire  Me,"  "A  Bill  of  Divorce- 
ment," "A  Farewell  to  Arms,"  "I  Am  a 
Fugitive  From  a  Chain  Gang,"  "Madame 
Racketeer,"  "Payment  Deferred,"  "Scar- 
face,"  "Tarzan,"  "Trouble  in  Paradise," 
"Two  Seconds." 
FOREIGN 

"A  Nous  La  Liberte,"  "Der  Andere," 
"The  Battle  of  Gallipoli,"  "Golden  Moun- 
tains," "Kamferadschaft,"  "Madchen  in  Uni- 
form," "Der  Raub,"  "Der  Mona  Lisa,"  "Re- 
served for  Ladies,"  "The  Road  to  Life," 
"Zwei  Menschen." 

Roxy  To  Retain  Name  for 
Radio  City  Picture  House 

S.  L.  (Roxy)  Rothafel  last  week  was 
granted  permission  by  Federal  Judge  Fran- 
cis G.  Caffey  to  use  the  name  Roxy  for  the 
new  motion  picture  theatre  in  Radio  City, 
New  York.  This  decision,  concluding  a 
long  drawn  out  court  battle,  means  that  the 
Seventh  avenue  house  must  find  another 
name.  At  the  same  time.  Judge  Caffey  con- 
firmed the  recommendation  of  Addison  S. 
Pratt,  special  master  who  reviewed  the  case, 
that  the  use  of  the  trademark,  "Roxy  The- 
atres Corporation,"  could  not  be  taken  from 
the  old  Roxy  theatre  group. 

"As  I  see  it,"  the  court  ruled,  "a  cancella- 
tion contract  dated  January  27,  1931,  wholly 
terminated  the  right  of  the  defendant  to  call 
its  theatre  the  Roxy,  save  only  as  specified 
in  the  cancellation  contract  itself  for  the  pe- 
riod from  March  29,  1931,  when  the  resig- 
nation of  Mr.  Rothafel  as  manager  of  the 
theatre  became  effective,  and  September  11 
of  this  year,  when  the  period  of  grace 
ended."  Howard  S.  Cullman,  receiver  of 
the  Roxy  Theatres  Corporation,  stated  that 
he  had  advised  counsel  to  appeal  from  the 
decision. 


December    3  1,    I  932 


MOTION    PICTURE  HERALD 


21 


illlilllll! 


THE  CAMERA  CEDCCTS 


AT  RADIO  CITY  OPENING.  Left:  Merlin  H.  Aylesworth,  NBC  and  RKO  head,  and  Mrs.  Aylesworth.  Right:  John  D.  Rockefeller,  Jr. 


CHRISTMAS  LUNCHEON  Taking  place  just  before  the  holiday,  at  the  regular  weekly  meeting  of  the  AMPA,  at  Sardi's  m 
New  York.  Guests  of  honor  shown  are  Lilian  Miles,  Capt.  Bob  Bartlett,  Frankie  Basch,  Pat  O'Brien  Marcella  Burke  and  George 
Raft.  At  extreme  left  is  Al  Slegel,  a  member.  At  extreme  right  is  Rutgers  Nielsen,  vice-president  of  the  society. 


22 


MOTION    PICTURE  HERALD 


December    31,  1932 


ii 


INTRUDING.  On  Warren  William,  First  National  star, 
as  he  manages  a  few  minutes  for  a  morning  wash-up 
within  the  private  precincts  of  his  own  home.  How 
these  still  photographers  do  get  around! 


HAROLD 
LLOVD 


RUSTICATING.  Two  of  Fox's  most  cele- 
brated stars  becoming  "just  folks"  for 
the  time  being,  while  on  location  for 
"State  Fair."  They  are,  of  course,  Janet 
Gaynor  and  Will  Rogers,  and  they  are 
iust  two  of  an  all-star  cast. 


CO  N  D  iTO  ec 


BERLIN  AMERICANIZES  ITS  EXPLOITATION.  To  those  used  to  Yankee  ballyhoo  methods,  BLONDE    WAVES.     Marion  Davies, 

there's  nothing  unusual  in  the  erection  of  a  large  electric  sign  to  exploit  a  picture.   But  MGM   star.  In  a  brand  new  portrait 

in  Germany  such  costly  and  flamboyant  media  are  noteworthy,  and  so  we  show  what  was  featuring    the    Davies    tresses.  Miss 

done  In  Berlin  to  advertise  the  showing  of  Paramount's  latest  Harold  Lloyd  comedy,  Davies,   last  seen  In   "Blondle  of  the 

"Movie  Crazy."  This  sign  is  located  on  the  famous  Potsdamer  Platz  in  Berlin.  Follies,"  has  no  new  vehicle  scheduled. 


December    31,  1932 


MOTION    PICTURE  HERALD 


23 


THEATRES  OF  RADIO  CITY  OPENED.  With  the  initial  performances  this  week  at  the  Music  Hall  and  RKO  Roxy,  Radio  City 
in  the  Rockefeller  Center  development  in  New  York  was  placed  in  operation.  These  two  theatres,  pictured  above,  are  capable  of 
supplying  entertainment  to  more  than  9,600  persons  at  the  same  time.  The  Music  Hall,  devoted  to  vaudeville,  light  opera  and 
extravaganza,  seats  over  6,000,  while  the  RKO  Roxy,  presenting  motion  pictures  and  stage  features,  has  a  capacity  of  approxi- 
mately 3,600.  Both  houses  are  of  modern  architecture  and  decoration.  The  motion  picture  theatre  employs  no  proscenium  in 
its  architectural  scheme,  and  the  walls  are  of  wood.  The  Music  Hall  auditorium  is  in  an  arch  pattern. 


TWO  GREAT  STARS  IN  PHILIP  BARRY'S 


Sparkling  romance  .  .  .  deep-rooted  drama 
of  a  man,  his  wife  .  .  .  and  the  woman  he 
could  not  marry  who  learned  that  in  "The 
Animal  Kingdom"  we're  only  human  after  all. 


RKO  RADIO  Picture 

David  O.  Selznick.  Executive  Producer 


SENSATIONAL  STAGE  SUCCESS 


with  Myma  Loy . .  William  Gargan . . 
Neil  Hamilton .. Henry  Stephenson., 
nka  Chase . .  Directed  by  E.  H.  Griffith 


ANN  HARDING 
LESLIE  HOWARD 


in 


"THE  ANIMAL 
KINGDOM" 

AN  ATTRACTION  WORTHY  OF  THE 
HONOR  IT  HAS  WON  ...  the  first  picture 
to  grace  the  screen  of  the  New  RKO  ROXY 
THEATRE  in  Radio  City,  New  York. 


26 


Two  Radio  City 
Theatres  Lavish 

{Continued,  from  page  11) 

of  wood,  consisting  of  mahogany  panels 
divided  by  strips  of  contrasting  shade  and 
grain.  Adjacent  to  the  stage  opening  are 
tiers  of  grills,  illuminated  from  the  rear  and 
admitting  the  tones  of  the  organ  pipes.  The 
ceiling  is  of  plaster  molded  in  a  pattern  and 
dominated  decoratively  by  an  immense  chan- 
delier. Piercing  the  ceiling  are  apertures 
behind  which  are  located  small  spotlights, 
which  supply  the  major  portion  of  the  house 
illumination.  The  Roxy  seats  approximately 
3,600. 

The  Roxy's  opening  program  is  charac- 
teristic of  the  policy  to  be  followed.  The 
theatre  has  a  large  symphony  orchestra  for 
overtures  and  incidental  music,  and  a  resi- 
dent ballet.  Around  these  are  built  a  stage 
program  of  dancing,  musical  and  comic  acts 
booked  in.  The  opening  screen  program 
consisted  of  a  newsreel  which  followed  the 
dedication  overture,  augmented  by  a  dance 
feature,  and  RKO  Radio's  "The .  Animal 
Kingdom,"  which  was  given  the  final  spot. 
This  performance  was  the  premiere  of  that 
production. 

The  opening  Music  Hall  program  offered, 
in  addition  to  numbers  by  the  orchestra  and 
resident  ballet  and  chorus,  Taylor  Holmes 
in  a  musical  dramatic  sketch,  aerialists, 
comedy  by  Sisters  of  the  Skillet,  Doctor 
Rockwell  and  H.  Ray  Bolger ;  Fraulein 
Vera  Schwarz  of  the  Berlin  Opera,  the 
Tuskegee  choir,  an  allegorical  dance  by 
Harald  Kreutzberg,  excerpts  from  "Car- 
men" featuring  Titta  Ruffo,  Coe  Glade, 
Aroldo  Lindi  and  Patric  Bowman,  the 
Martha  Graham  dancers,  Weber  &  Fields 
and  a  concluding  minstrel  number  with  De 
Wolf  Hopper  acting  as  a  master  of  cere- 
monies. 

Among  those  present  at  the  Music  Hall 
opening,  which  was  conducted  on  a  more 
elaborate  scale  than  that  of  the  RKO 
Roxy,  were  John  D.  Rockefeller,  Jr., 
Nelson  Rockefeller,  Owen  D.  Young,  M. 
H.  Aylesworth,  David  Sarnoff,  Gen. 
James  G.  Harbord,  Walter  P.  Chrysler, 
the  acting  mayor  and  mayor-elect  of  New 
York,  Will  H.  Hays,  Adolph  Zukor,  Jules 
Brulatour,  Hope  Hampton,  Dr.  A.  H.  Gian- 
nini,  Major  Edward  Bowes,  Eugene  Zukor 
and  innumerable  others  representing  the 
financial  and  social  as  well  as  the  theatrical 
worlds. 

Personnel  of  the  Radio  City  theatre  staffs, 
which  are  the  same  for  both  houses,  is  as 
follows : 

Leon  Leonidofif,  director  of  production; 
Robert  Edmond  Jones,  general  art  director ; 
Erno  Rapee,  general  musical  director; 
Charles  Previn,  Macklin  Marrow  and  Jo- 
seph Littau,  associate  conductors  of  the  thea- 
tres' orchestras. 

Staff  organists — Dick  Liebert,  Arthur 
Gutow,  O.  A.  J.  Parmentier  and  Betty 
Gould. 

James  Reynolds,  associate  art  director ; 
Florence  Rogge,  ballet  director ;  Desire  De- 
frere,  opera  director :  Lasar  Galpern,  asso- 
ciate ballet  master ;  Russell  Markert,  direc- 
tor of  Roxyettes ;  Leon  Rosebrook,  director 
of  chorus ;  Leo  Russotto,  in  charge  of  radio 
programs;  William  Stern,  stage  manager; 
Eugene  Braun,  electrical  engineer ;  Harr5 
Hiller,  chief  sound  engineer ;  Arthur  Smith, 


MOTION    PICTURE  HERALD 

chief  projectionist;  Hattie  Rogge,  in  charge 
of  costumes. 

James  H.  Turner,  chief  of  administration ; 
Charles  W.  Griswold,  manager  of  theatres ; 
Martha  W.  Wilchinski,  director  of  public- 
ity; S.  Jay  Kaufman,  assistant  to  Roxy; 
Leah  Klar,  secretary  to  Roxy;  David  P. 
Canavan,  in  charge  of  maintenance ;  Anne 
Beckerle,  R.  N.,  supervisor  of  Radio  City 
hospitals. 

The  openings  were  broadcast  over  NBC 
hookups. 

Censorship  Called 
Box  Office  Factor 

(Continued  from  page  19) 

for  motion  picture  entertainment.  Thus  the 
censored  picture  may  not  be  vitally  affected, 
but  every  subsequent  attraction  for  some 
time  is  likely  to  feel  the  effect  in  declining 
weekly  box  office  grosses  through  indiffer- 
ence upon  the  part  of  potential  patrons. 

Here  in  America,  however,  there  is  still 
another  important  angle  of  censorship,  too 
often  "poo-poohed"  by  some  picture  makers. 
It  is  the  gratuitous  or  unofficial  censorship 
of  a  large  group  of  organizations  and  indi- 
viduals who  either  control  or  partially  affect 
the  entertainment  selections  made  by 
millions  of  people.  Call  them  meddlers, 
bigots,  parlor  agitators  or  whatever  you 
like,  the  fact  remains  that  they  are  drops 
in  the  bucket,  that  they  make  up  the  ranks 
of  those  who  have  two  businesses,  "their 
own  and  the  film  business."  Directly  or  in- 
directly, they  have  a  bearing  upon  the  box 
office  receipts. 

And  we  should  not  forget  that  in  addition 
to  those  whose  interest  and  efforts  are  most 
sincere  and  honest,  there  are  hordes  of 
political  fakirs  and  front-page  publicity 
seekers  who  are  smart  enough  to  realize 
and  use  the  possibilities  of  slinging  mud  at 
the  "movies"  to  further  their  own  selfish 
ends.  They  get  and  deserve  only  our  con- 
tempt, but  they  exist,  and  from  a  purely  box 
office  business  angle,  we  cannot  ignore  their 
existence. 

Powers  Continues 
BIP  Agreement 

Negotiations  whereby  P.  A.  Powers  Pic- 
tures will  continue  distribution  in  America 
of  the  product  of  British  International  Pic- 
tures, English  producer,  were  near  comple- 
tion at  press  time. 

Arthur  Dent,  general  manager  of  BIP, 
was  scheduled  to  return  to  London  from 
New  York  Wednesday  night,  following 
conclusion  of  negotiations. 


Gabriel  Hess,  MPPDA. 
Testifies  in  Quittner  Suit 

Gabriel  Hess,  general  counsel  of  the  Mo- 
tion Picture  Producers  and  Distributors  of 
America,  gave  testimony  on  Wednesday  in 
the  damage  suit  brought  against  Paramount 
and  others  by  Joseph  Quittner,  Middletown, 
N.  Y.,  exhibitor.  The  trial  is  being  heard 
before  Justice  McCook  in  federal  court, 
New  York. 


December    31,  1932 

Companies  Adopt 
Board  of  Appeals 

(Continued  from  page  9) 

tral"  territory,  or  in  territory  in  which  there 
is  both  an  Allied  and  an  MPTOA  unit,  the 
independent  exhibitor  or  exhibitor  parties  to 
the  dispute  shall  have  the  right  to  choose 
the  independent  representatives  from  panels 
designated  individually  by  Allied  and  MP- 
TOA. 

Distributors  likewise  will  select  a  panel  in 
New  York.  This  will  rotate  continuously  in 
order  to  fulfill  the  plan's  stipulation  that  no 
distributor  may  have  a  sales  manager  sit- 
ting on  the  board  in  cases  to  which  the 
distributor  is  a  party. 

A  member  of  such  board,  before  taking 
his  seat,  shall  subscribe  to  an  obligation,  in 
a  form  to  be  agreed  upon,  to  do  full  justice 
in  every  case  on  the  facts  presented,  re- 
gardless of  former  associations,  friendships 
or  declarations. 

The  board  in  every  case  shall  have  and 
consider  all  relevant  facts  relating  to  the 
dispute.  For  example,  in  disputes  growing 
out  of  protection,  the  size  and  location  of  the 
theatres  involved,  their  admission  prices  and 
operating  policy,  the  feature  of  the  pro- 
gram emphasized  (whether  pictures  or 
vaudeville),  the  film  rentals  paid,  the  re- 
ceipts, advertising,  type  of  neighborhood  and 
patrons,  and  all  other  circumstances  bearing 
on  the  competitive  situation  and  the  extent 
to  which  they  can  or  do  draw  patronage  one 
from  another.  The  board,  however,  shall 
have  the  right  to  exclude  all  irrelevent  evi- 
dence having  no  bearing  on  the  issues  and 
tending  to  delay. 

In  the  submission  of  disputes  to  the  na- 
tional appeal  board  "every  effort  shall  be 
made  to  constitute  such  submission  a  legal 
and  binding  arbitration,  so  far  as  the  law 
will  permit;  and  the  agreement  of  the  par- 
ties to  accept  the  decision  of  the  board  as  a 
binding  award  shall  be  a  condition  prece- 
dent to  the  right  of  any  disputant  to  invoke 
its  jurisdiction,"  according  to  the  pact. 

In  case  the  board's  decision  is  evenly 
divided  in  any  case,  it  will  be  necessary  to 
call  in  a  ninth  or  fifth  member,  as  the  case 
may  be,  and  such  odd  member  shall  be  the 
unanimous  choice  of  the  representatives  sit- 
ting in  the  particular  case.  Failing  unani- 
mous agreement  on  such  odd  member,  the 
same  shall,  upon  request  of  the  board,  be 
designated  by  the  Governor  of  the  State  of 
New  York,  or  other  official  or  agency  unan- 
imously agreed  upon. 

The  important  obstacle  to  adoption  of  the 
appeals  board  revolved  around  situations 
where  affiliated  circuit  interests,  not  fully 
controlled  by  the  distributor,  did  not  adopt 
the  program.  Obviously,  this  would  leave 
the  independents  in  the  territory  which  is 
dominated  by  the  affiliated  circuit  without 
any  redress  because  these  circuits  would  not 
be  compelled  to  arbitrate.  The  method  of 
settling  disputes  which  might  arise  out  of 
such  situations,  and  which  would  involve 
protection,  principally,  is  for  a  local  com- 
mittee to  meet  with  the  dominant  circuit  to 
work  out  a  protection  schedule  favorable 
to  all.  Then,  if  this  is  not  successful,  the 
question  would  be  submitted  to  the  national 
appeals  board  sitting  as  a  conciliatory  body. 
If  the  board  is  unable  to  affect  a  settlement 
its  members  may  then  "recommend"  changes 
to  the  offending  affiliated  circuit. 


December    31,  1932 


MOTION    PICTURE  HERALD 


27 


|ii  Ill 


ASIDES  SL  INTEKLLDES 


i;iii|i> 


By  JAMES  CUNNINGHAM 


In  an  exhausting  (and  how)  interview  with 
Mike  Simmons,  who  signs  his  name  with  a 
Monogram,  we  learned  that  the  film  world  is 
destined  to  wake  up  tomorrow  only  to  discover 
that  "Monogram  Has  the  Right  Idea."  "This 
asserveration  is  not  merely  a  declarative  sen- 
tence," declared  Monogram's  minnesinger,  who 
is  more  _popularly  known  around  Times  Square 
as  "Six-Syllable  Simmons."  "It  is  a  trade 
axiom,  a  committal  of  faith,  a  symbol  of  truth 
as  bald  as  the  mosque  of  Ophir." 

When  pressed  for  further  details,  Mono- 
gram's lexicographer  screwed  a  monocle  tightly 
in  the  frame  of  his  eyebrow,  a  stunt  which  he 
learned  while  editing  a  British  picture,  and 
avowed  hotly :  "Wherever  I  go,  and  I  certainly 
do  go  places  these  days,  as  my  batch  of  due 
bills  will  show,  I  am  constantly  reminded  by 
discerning  members  of  this  industry  that 
Monogram  has  the  right  idea."  (Note,  Mr. 
Simmons  is  also  a  press  agent.) 

"I  said  to  Ray  Johnston,  our  president,"  he 
continued,  "that  these  people  can't  be  wrong. 
Who  are  we  to  say  'neigh'"  (Monogram  will 
soon  release  "Black  Beauty"). 

"'AH  right,'  Mr.  Johnson  sighed,  'just  to 
preclude  any  further  titillating  witticisms  of 
that  sort,  have  it  your  own  way,'  and  so,  be- 
ginning tomorrow,  the  company's  official  slogan 
will  be,  'Monogram  Has  the  Right  Idea  1'  " 
V 

Will  Rogers  was  master  of  ceremonies  at  the 
dedication  of  the  new  writers'  building  on  the 
Fox  lot  at  Movietone  City.  He  told  the  gath- 
ering that  "we  have  two  cornerstones  for  the 
building,:  one  for  the  first  and  one  for  the 
second  mortgage." 

V 

The  other  day,  a  squad  of  policemen  of 
the  little  town  of  HuU,  in  Quebec,  paid  a 
call  on  a  gambling  resort  and  carted  away 
some  of  the  best  customers.  When  it  was 
all  over,  the  police  blotter  read  like  the  tele- 
phone directory  of  Holl3nvood  or  Beverly 
Hills.  Joe  E.  Brown's  name  was  on  it  and 
so  were  those  of  Eddie  Cantor,  Doug  Fair- 
banks, Jack  Holt,  Clark  Gable,  and  even  the 
dignified  George  Arliss,  among  others. 

V  . 

Hollywood  Herald's  pithy  personal  para- 
graphs report  that  Bert  Wheeler  has  a  gold 
mine  which  insures  him  $100  a  day  for  the 
rest  of  his  life.  .  .  .  And  that  Jimmy  (gang- 
ster) Cagney  received  a  letter  from  a  fan  in 
the  South  who  asked  Jimmy  to  send  a  machine 
gun,  because  the  writer  was  starting  a  small 
racket  of  his  own. 

V 

Paramount  pictures,  the  company  claims, 
are  being  shown  in  more  theatres,  to  more 
people  than  those  of  any  other  maker,  and 
have  been  for  the  past  15  years.  The  sales 
department  is  hot  after  non-theatrical  sales. 
Salesmen  in  the  field  are  urged  to  sell  every 
school,  college  and  social  center  that  has 
facilities  for  presenting  pictures,  except 
where  competition  is  a  barrier. 

V 

We  recently  wrote  about  Sue  Carol's  activi- 
ties, publicity  and  otherwise,  in  connection  with 
adopting  a  baby  for  somebody  else,  while  in 
New  York.   The  following  communication,  in 
answer,    was    received    from    George  Landy 
(Landy  and  Hunt,  publicist,  Hollywood)  : 
"Although   I  haven't  talked  to  Sue  Carol 
or  Nick  Stuart  since  they  advertised  in  New 
York  in  an  effort  to  adopt  a  baby,  I  do  want 
you  to  know  that  they  have  advised  me  that 
the  baby  Sue  selected  is  being  adopted  by  L. 
Lombardo,  a  brother  of  Guy  Euid  a  member 
of    his  orgamization. 

"I  don't  know  why  Sue  was  intermediary, 
rather  than  the  Lombardos  getting  the  baby 
themselves;  but,  at  least,  in  justice  to  her, 
you  should  know  that — while  she  did  get  a 
lot  of  publicity  out  of  it — a  baby  was  adopted, 
so  the  kid  gets  a  break,  too." 


THE  following  inquiry  to  readers  was  re- 
ceived through  Toys  and  Novelties,  a.  trade 
publication  serving  that  field: 

"Decir  Friend : 

"I  know  about  this  book.  I  read  a  picture 
book  motion  picture  shows.  Here's  a  toy  that 
will  bring  crowds  to  me  store  for  the  first  time 
in  toy  history,  a  practical  real  honest  to  good- 
ness precision  made  motion  picture  projector 
at  a  retail  price  which  allows  you  to  meet  the 
greatest  market.  Here's  the  chance  of  lifetime 
to  do  the  kind  of  merchandising-  job  you've 
dreamed  about.  Suggested  list  price  $3.95  and 
a  dam  good  profit  for  me.  Get  the  Movie 
Master  proposition  now.  2  week  sedary  me 
$26.75  Union  State  Beuik  cashier.  I  have  money 
half  dollar.  Pocket  book  check  cashier.  I  buy 
you  2  week  $3.95.  1  borrow  like  that,  moving 
show  machine.  I  want  to  see  motion  picture 
profit.  I  am  32  years  old.  How  much  money 
motion  picture.  I  thing  longa  reel — reel.  Blue, 
green,  yellow,  black,  red  reel  film  show. 

"Merry  &  Christmas  tree.  Motion  picture 
projectors.     Now  you  write  me  a  letter." 

V 

The  "red  terror"  has  struck  the  picture  busi- 
ness. Following  the  kidnapping  of  six  men 
from  jail  at  Vacaville,  Cal.,  and  their  resultant 
manhandling  15  miles  from  town,  the  citizenry 
of  that  otherwise  peaceful  community  was 
thrown  into  fearful  frenzy  and  now  no  one  vvill 
venture  forth  at  night.  When  word  of  the  in- 
cident reached  main  street  there  immediately 
developed  a  rumor  about  a  march  of  a  "red 
army"  into  town.  The  Vacaville  theatre's  night 
shows  are  light. 

V 

Very  observing  people  might  notice  in  "The 
Sign  of  the  Cross"  replicas  of  the  first  fly- 
swatters  used  by  mankind.  Emperor  Nero  vvas 
the  inventor.  Noting  one  day  the  efficiency  with 
which  horses  dispatched  the  flies  which  both- 
ered them,  Nero  caused  1,000  horses  to  be 
separated  from  their  tails,  which  he  distributed 
among  the  palaces  of  the  empire. 

V 

Clark  Gable  has  a  very  expensive  new  16- 
cylinder  automobile.  "It  really  is  economical 
in  the  long-run,"  explains  Clark.  "Every  time 
a  cylinder  misses  I  save  a  quarter." 

V 

Metro  offers  this  little  news  nugget:  "At 
a  recent  party  given  by  Jeannette  MacDon- 
ald  in  honor  of  Lily  Pons,  noted  operatic 
star,  Wallace  Beery  was  the  chief  mascu- 
line attraction,  when  he  explained  all  the 
new  wrestling  holds  he  learned  for  his  new 
picture,  'Flesh.'  " 

V 

Fifty  pounds  of  fog  daily  zvent  into^  the  latest 
screen  drama  of  London  life.  It  arrived  every 
morning  in  cans,  being  nothing  more  than  Rus- 
sian mineral  oil,  which  is  atomised  in  a  series 
of  sprays,  under  compressed  air  pressure,  and 
then  hangs  about  the  buildings  in  a  perfect 
imitation.  Metro  used  it  in  "The  Lady." 

V 

When  death  suddenly  overtook  Abraham  E. 
Lefcourt,  on  November  13,  it  interrupted  the 
career  of  what  might  have  been  a  great  power 
in  motion  pictures.  Mr.  Lefcourt  was  a  close 
friend  of  Joseph  M.  Schenck.  He  had  always 
nurtured  an  ambition  to  enter  films.  This  de- 
sire was  realized  one  day  last  summer  when 
he  launched  an  independent  concern  to  produce 
and  distribute  as  a  means  of  recouping  an 
enormous  fortune  which  he  had  lost  in  New 
York  real  estate  during  the  depression.  In 
1928,  Mr.  Lefcourt's  realty  holdings  were  esti- 
mated to  be  worth  $100,000,000.  His  building 
program  in  that  year  represented  an  investment 
of  $50,000,000.  He  built  20  skyscrapers  in  or 
near  the  film  sector  of  Times  Square.  Mr. 
Lefcourt's  will,  filed  for  probate  last  week, 
disclosed  an  estate  worth  $2,500. 

V 

The  total  number  of  steadv  radio  listeners 
in  the  United  States  is  61,200,000. 


Once  he  makes  up  his  mind,  Persia's  sharp- 
nosed  "King  of  Kings,"  Reza  Shah  Pahlevi,  is 
a  tiger  for  action,  although  theatre  owners  do 
not  always  enthuse  over  his  decisions.  Last 
week  he  sprang  on  Anglo-Persian  Oil,  stock 
control  of  which  is  held  by  the  Government 
of  Britain's  King  George  V,  no  tiger.  In  Te- 
heran, with  Raza  Shah  presiding,  the  Persian 
Cabinet  denounced  and  cancelled  Anglo-Per- 
sian's concession  to  exploit  500,000  square  miles 
of  Persian  oil  land  which  was  to  have  run 
until  1961 

"Rejoice!"  exhorted  a  special  edition  of  Te- 
heran's evening  Ettelaat.  "The  last  foothold 
of  foreigners  has  been  removed !  Indeed,  in- 
deed, this  is  a  time  for  the  greatest  national 
rejoicing!" 

Organized  rejoicing,  which  promptly  began, 
was  quenched  by  a  snowstorm — but  not  for 
long.  By  command  of  the  King  of  Kings,  pic- 
ture theatres  all  over  Persia  were  thrown  open 
to  the  public  free.  Time  reported  the  incident 
the  other  day. 

V 

When  10,000  high  school  students  are  per- 
mitted to  see  selected  pictures  as  a  part  of 
their  course  of  study  they  need  a  substan- 
tial, not  to  say  ponderous,  organization  to 
speed  and  steer  their  halting  footsteps. 
This  is  now  being  provided  by  the  newly 
created  Steering  Committee  of  the  Commit- 
tee on  Photoplay  Appreciation  of  the  Na- 
tional Council  of  Teachers  of  English  in 
America. 

V 

One  of  the  strangest  of  all  Oriental  tor- 
ture devices,  the  "bell  torture,"  is  shown  in 
Metro's  new  picture,  "Mask  of  Fu  Manchu." 
In  operation,  the  victim  is  bound  upright  under 
a  great  bell,  the  crashing  and  unceasing  notes 
of  which  eventualh  drive  him  mad. 

V 

Wilfred  F.  Funk,  poet  and  publisher,  says 
the  ten  most  beautiful  words  in  the  language 
are  dawn,  hush,  lullaby,  murmuring,  tranquil, 
mist,  luminous,  chimes,  golden  and  melody.  Has 
he  ever  spent  a  December  day  in  a  picture 
company's  home  office  and  heard  a  press  agent 
mention  colossal,  stupendous,  gigantic,  enormous, 
spectacular,  terrific,  magnificent,  titanic,  im- 
mense and  superb? 

Or  has  he  ever  tried  to  sell  film  to  an  ex- 
hibitor and  heard  the  one  word  "Yes?" 

Russell  Birdwell,  publicity  writer  at  Radio's 
studio  in  Hollywood,  independently  filmed 
"Main  Stem,"  which  is  supposed  to  have  cost 
only  $508  and  a  Saturday  off.  Mr.  Birdwell 
once  made  "Street  Corners"  with  a  little 
money.  It  netted  $6,000.  The  cost  sheet  of  his 
latest  experiment  shows  an  expenditure  of  30 
cents  to  the  telephone  company  for  the  rent 
of  an  instrument  used  as  a  prop  and  $4.20  for 
a  turkey  luhich  he  gave  to  a  woman  running  a 
lunchroom  used  in  the  film  zvhich  paid  her  for 
opening  early  so  he  ccndd  shoot  both  the  es- 
tablishment and  the  bird.  Reports  coming  from 
Hollyivood  indicate  that  the  new  picture  was 
generally  acclaimed  at  a  preview  the  other 
dav- 

V 

The  management  of  RKO  theatres  is  still 
talking  about  the  big  economy  job  ahead. 
Every  week  the  men  in  the  field  hear  about 
it  from  executives  in  the  home  office.  One 
of  the  choicest  messages,  addressed  to  man- 
agers of  de  luxe  operations,  comes  from 
Herschel  Stuart,  who  says: 

"Take  that  de  luxe  theatre  of  yours.  You 
have  coddled  her,  babied  and  spoiled  her.  She 
is  snooty  and  gaudy  and  a  prostitute.  You 
have  sweated  and  slaved  to  pay  for  her  keep 
.  .  .  You  have  kept  her  in  luxury,  in  Park 
Avenue  splendor,  and  often  said:  'I  cjm't  cut 
this  and  can't  cut  that  .  .  .  '  WHY  NOT  ? 
You  can  and  we  must  strip  her  of  her  fine 
feathers  and  place  her  on  army  rations.   .    .  ." 


28 


MOTION    PICTURE  HERALD 


December    31,  1932 


Majestic  Meets 
On  New  Budget 

Territorial  franchise  holders  and  execu- 
tives of  Majestic  Pictures  will  meet  in  New 
York  Thursday  to  decide  upon  increased 
negative  costs  on  the  remaining  14  features 
of  the  1932-33  schedule.  Five  pictures  of 
the  20  scheduled  are  already  completed  and 
one  other  is  in  production. 

Herman  Gluckman,  president,  will  pre- 
side at  the  meeting  which  will  be  attended 
by  William  D.  Shapiro,  vice-president,  of 
Boston;  B.  N.  Judell,  second  vice-presi- 
dent; Phil  Goldstone,  treasurer,  in  charge 
of  production;  Eddie  Eschmann,  distribu- 
tion executive  at  the  home  office,  and  the 
following  franchise  holders:  Anthony  Luc- 
hese,  Philadelphia  and  Washington;  J. 
Simmonds,  San  Francisco  and  Los  Angeles ; 
Morris  Segal,  Cincinnati  and  Cleveland; 
Jack  Berkowitz,  Buffalo ;  Thomas  A.  Bran- 
on,  Atlanta;  H.  H.  Clemmons  and  J.  Sil- 
verman, of  Dallas  and  Oklahoma  City; 
B.  H.  Mills,  Albany;  Nat  Levine,  Seattle, 
and  Oscar  Hanson,  Toronto. 

Decision  has  already  been  made  to  in- 
crease costs  of  future  pictures;  the  conven- 
tion will  merely  decide  to  what  extent. 
Following  the  meeting,  Mr.  Gluckman,  who 
also  operates  Capital  Film  Exchange  in 
New  York,  will  hold  open  house  in  his  new 
offices  on  the  tenth  floor  of  the  Film  Center 
Building,  at  630  9th  Avenue. 

Majestic  this  week  signed  Paul  Lukas  and 
Leila  Hyams  for  "Sing  You  Sinner,"  a  play 
by  Wilson  Collison  and  adapted  by  Edward 
T.  Lowe,  which  Frank  Strayer  will  direct. 
Next  on  the  company's  production  schedule 
will  be  "The  Public  Be  Damned,"  co-fea- 
turing Edmund  Lowe  and  Constance  Cum- 
mings,  with  Irving  Cummings  directing. 

Herman  Gluckman  has  purchased  terri- 
torial rights  to  Nat  Levine's  single  reeler, 
"Technocracy."  Tony  Luchese  purchased 
the  reel  for  Philadelphia  and  Joe  Simmonds, 
for  the  coast. 

Urge  Exhibitor  Support 
For  Independent  Producers 

At  a  meeting  in  San  Francisco  of  the  In- 
dependent Theatre  Owners  of  Northern 
California,  a  resolution  was  passed  urging 
independent  exhibitors  to  support  indepen- 
dent producers.  About  65  exhibitors,  rep- 
resenting 75  theatres,  are  members  of  this 
organization. 

A  review  committee  of  five  exhibitors  was 
organized  to  preview  releases  of  indepen- 
dent producers.  A  report  will  then  be  sent 
to  independent  theatres  in  northern  Cali- 
fornia. 

Selznick  Will  Continue 
As  Radio  Production  Head 

David  O.  Selznick  will  remain  in  charge 
of  production  for  Radio,  it  was  announced 
late  Wednesday  in  Hollywood  by  B.  B. 
Kahane,  president,  who  went  to  the  Coast  to 
confer  with  Mr.  Selznick  on  contract  re- 
newal. Radio  will  not  shift  to  a  unit  policy 
of  production. 

Van  Every  Succeeds  Schayer 

Dale  Van  Every  succeeded  Richard 
Schayer  as  editor  at  Universal  City  on 
Tuesday. 


CHINESE  ENJOYING 
FOREIGN  "TALKERS" 

The  total  of  theatres  and  conse- 
quent total  of  seating  capacity  in  the 
motion  picture  houses  of  China  has 
more  than  doubled  within  the  past 
five  years,  according  to  a  recent  news 
dispatch  from  Peiping,  China.  One 
leading  American  exchange  is  re- 
ported to  have  indicated  that  of  the 
34  countries  in  which  it  operates,  the 
greatest  increase  in  business  was  in 
China  during  a  five  months'  period. 
In  1927,  following  20  years  of  motion 
pictures  in  China,  106  theatres  had 
a  seating  capacity  of  68,000.  The 
last  census  shows  an  increase  to  233 
houses  and  a  combined  seating  total 
of  137,000.  The  ratio  of  seats  to  the 
total  Chinese  population  is  pointed 
out  as  still  very  low,  but  an  indica- 
tion for  the  future  is  noted.  Amer- 
icans and  Europeans  in  Chinese  cities 
are  reported  amazed  at  the  manner 
in  which  the  native  Chinese,  know- 
ing only  their  own  language,  attend 
and  apparently  enjoy  the  films  in 
English  or  German.  American  films 
still  remain  the  most  popular.  In 
Shanghai  several  studios  are  currently 
producing  talking  pictures  in  the 
native  Chinese.  These  are  said  to  be 
very  well  received. 


Motion  Picture  Society 
Fornned  in  Bombay,  India 

The  Motion  Picture  Society  of  India  has 
been  organized  at  Bombay  for  the  purpose 
of  "promoting  a  more  scientific  interest  in 
the  entire  technique  of  motion  pictures, 
both  silent  and  talking."  The  science,  it  is 
noted,  has  not  yet  received  any  great  atten- 
tion in  India.  A  constitution  has  been  drawn 
up  and  officers  elected. 

H.  K.  Vakil,  dramatic  critic  of  the  Bom- 
bay Chronicle,  has  been  named  president. 
Other  officers  are :  vice-presidents,  A.  Zazalb- 
hoy,  managing  director  Bombay  Radio  Com- 
pany, Ltd.,  and  M.  B.  Pater,  owner,  Shri- 
Krishna  Film  Company ;  treasurer,  Dr.  S. 
R.  Mulgaockar ;  secretary,  K.  S.  Hirlekar, 
technical  adviser,  Agfa  Photo  Company, 
Bombay.  Members  of  the  executive  com- 
mittee, in  addition  to  the  officers,  are:  Jam- 
nadas  Subedar,  Ranjit  Film  Company;  C. 
H.  Webber,  Kodak,  Ltd.,  Bombay;  C.  M. 
Luhar,  Mehta-Luhar  Productions,  Bombay ; 
S.  R.  Kantebet,  Indian  Radio  and  Cable 
Communications,  Ltd.,  Bombay;  A.  T. 
Johnson,  Western  Electric  Company,  Bom- 
bay. The  technical  committee  includes  Mr. 
Kantebet,  S.  J.  Khambata,  St.  Xavier's  Col- 
lege, Bombay;  Mr.  Subedar,  Mr.  Luhar, 
Professor  G.  R.  Paranjpye,  Royal  Institute 
of  Science. 


Movietone  Denied  Tariff  Cut 

The  United  States  Tariff  Commission  at 
Washington  has  dismissed  an  application 
of  Fox  Movietone  News,  Inc.,  filed  last 
August,  seeking  an  investigation  under  the 
flexible  provisions  of  the  tariff  act  of  the 
rate  of  duty  on  negative  and  positive  news- 
reel  film,  with  a  view  to  seelcing  a  reduc- 
tion. 


IVestern  Electric 
Sues  Ultraphone 

Western  Electric  has  brought  suit  for 
patent  infringement  against  Ultraphone 
Sound  System,  of  Minneapolis.  Named  as 
co-defendant  is  the  Twin  City  Theatre  Cor- 
poration, owning  the  Princess  theatre,  Min- 
neapolis, which  has  an  Ultraphone  installa- 
tion. The  action  was  filed  in  the  United 
States  district  court,  district  of  Minnesota. 

The  suit  is  based  upon  the  Lowenstein 
Patent,  No.  1,231,764,  covering  negative 
grid  bias  amplification  to  prevent  distortion. 
This  patent  was  declared  valid  and  infringed 
in  a  recent  decision  of  the  court  of  appeals 
for  the  second  circuit  in  an  action  brought 
by  Western  Electric  abainst  Sol  Waller- 
stein  of  the  Broadway  theatre,  Buffalo, 
using  Pacent  equipment,  according  to  the 
company.  This  suit  was  defended  by  War- 
ner Brothers. 

J.  W.  Davis  Among  Receivers 
Named  for  New  York  Local  306 

John  W.  Davis,  Democratic  presidential 
candidate  in  1924;  Hugh  Frayne,  New  York 
State  president  of  the  American  Federation 
of  Labor,  and  James  J.  Dooling,  a  New 
York  lawyer,  have  been  named  receivers  by 
Supreme  Court  Justice  Cotillo  for  Local  306 
of  the  International  Alliance  of  Theatrical 
Stage  Employees  and  M.  P.  Operators,  New 
York  union. 

They  will  act  as  receivers  pending  the 
determination  of  the  suit  brought  several 
months  ago  by  four  members  of  Local  306 
against  Samuel  Kaplan,  president.  Shortly 
after  the  trial  started,  Mr.  Kaplan  and  other 
officers  of  the  local  were  ordered  out  of 
office  by  William  C.  Elliott,  president  of  the 
lATSE.  In  the  meantime  the  trial  of  Mr. 
Kaplan  and  other  officers  on  indictments 
charging  conspiracy  and  coercion  has  been 
adjourned  to  January  26  when  it  will  be  re- 
sumed in  general  sessions  court  in  New 
York. 

Rubenstein  Joins  Supreme 
Screen  Service;  Heads  Sales 

Leon  J.  Rubenstein,  some  years  ago  vice- 
president  and  recognized  as  one  of  the 
founders  of  National  Screen  Service,  has 
joined  Supreme  Screen  Service,  New  York 
trailer  company.  Mr.  Rubenstein  will  su- 
pervise the  national  selling  campaign  of  Su- 
preme, an  agreement  also  giving  him  pos- 
session of  a  share  of  the  company's  stock. 

"The  cardinal  sin  of  the  trailer,"  said  Mr. 
Rubenstein,  "is  monotony.  The  trailer  has 
not  changed  throughout  the  years.  Those 
responsible  for  it,  and  who  have  taken 
profits  from  it,  have  failed  to  inject  that 
entertainment  value  which  it  was  originally 
designed  to  have." 


RKO  Theatre  Manager  Dead 

Robert  Hawkins,  manager  of  the  RKO 
Keith  theatre  in  Flushing,  N.  Y.,  for  the 
past  year,  died  at  a  New  York  hospital  last 
week  following  an  operation.  Mr.  Hawkins 
was  42,  and  is  survived  by  his  widow  and 
several  brothers  and  sisters. 


Connolly  Quits  Fox 

Myles  Connolly  this  week  resigned  as 
Fox  supervisor  at  Movietone  City. 


THE  FACTS! 

BOX-OFFICE 

CHAMPIONS 

out  of  15  for  LEO ! 

The  votes  for  the  year  are  counted!  Hundreds  of 
leading  theatres  were  canvassed  week  by  week  in 
M,  P.  Herald's  Box-Office  Championship  poll  And 
here's  how  the  various  companies  shaped  up  for 
the  year  1931-32: 


M-G-M 

Next  company 


3 
2 
2 
1 
1 


Six  for  M-G-M  out  of  15 


M'G'M^s  New  Year's  Party  continues  on  next  page 


30 


MOTION    PICTURE  HERALD 


December    31,  1932 


In  the  above  chart,  based  on  the  Motion  Picture  Herald's  listing  of  box  office 
grosses,  the  vertical  black  bars  represent  the  total  business  done  in  the  12  cities 
indicated  during  the  seven-week  period  from  November  5  to  December  17  in 
1932.  The  shaded  bars  represent  the  business  done  In  the  same  cities  during  the 
corresponding  period  in  1931. 


PLAN  NEW  SYSTEM  FOR 
SELLING  TALKER  RIGHTS 


New  Policy  Being  Considered 
Would  Alter  Payment  Basis  to 
Film  "Arbiter"  Who  Handles 

:  Sales  of  Stage  Productions 

A  new  plan  is  understood  to  be  under 
consideration  which  would  alter  the  basis  of 
payment  to  the  so-called  motion  picture 
"arbiter,"  who,  through  a  tieup  with  the 
Dramatists'  Guild,  negotiates  the  sale  of 
motion  picture  rights  to  Broadway  stage 
productions.  A  change  in  the  rate  to  be 
paid  the  arbiter  is  included  in  the  new 
plan.  Screen  rights  to  plays  are  said  to  cost 
the  industry  about  $1,000,000  yearly. 

Joseph  P.  Bickerton,  Jr.,  an  attorney  who 
has  also  been  a  producer,  has  been  the 
arbiter  for  the  past  six  years.  According  to 
the  original  agreement  he  has  been  entitled 
to  per  cent  of  the  sums  paid  by  picture 
producers  for  the  rights  to  Broadway  plays. 
Fees  other  than  those  provided  in  this  agree- 
ment have  not  been  mentioned,  although  it  is 
understood  that  the  Dramatists'  Guild  has 
specified  that  any  surplus  should  be  disposed 
of  by  a  two-thirds  vote  of  that  organization. 

The  proposed  plan  follows  a  request  of 
Herman  Shumlin,  New  York  theatrical  pro- 
ducer, for  a  report  of  the  plays  sold  to  film 
companies  through  Mr.  Bickerton  and  finan- 
cial returns  derived  therefrom.  The  request 
was  refused  by  Mr.  Bickerton  who  did, 
however,  turn  in  the  report  to  the  counsel 
for  the  Guild.  That  group  in  turn  referred 
the  matter  to  the  committee,  consisting  of 
Warren  Monsell  and  Brock  Pemberton,  who 
had  represented  the  managers  in  drawing 
up  the  current  basic  agreement. 

Dr.   Henry  Mnckowitz,   director  of  the 


New  York  Theatre  League  which  includes 
most  of  the  leading  producing  managers,  has 
been  asked  by  this  committee  to  call  a  meet- 
ing of  the  League.  It  is  understood  that 
some  action  will  be  taken  within  a  week, 
after  which  the  League  can  then  meet  with 
the  Dramatists'  Guild  and  take  final  steps 
in  revising  the  arbiter's  payment  plan. 

The  estimate  made  by  Mr.  Bickerton  of 
sales  for  the  past  four  vears  shows  a  total 
of  $4,000,000,  which  would  place  his  income 
at  $25,000  annually. 

In  discussing  the  situation,  Mr.  Pember- 
ton pointed  out  that  there  have  been  a  num- 
ber of  complaints  regarding  the  work  and 
income  of  the  arbiter.  The  office  was  orig- 
inally established  to  act  as  a  safeguard  for 
authors,  but,  Mr.  Pemberton  said,  the  arbi- 
ter did  not  participate  in  all  sales.  More- 
over, Mr.  Bickerton  has  recently  re-entered 
the  theatrical  producing  field,  which  is  in 
violation  of  the  original  agreement. 

Although  Mr.  Pernberton  did  not  know  of 
any  specific  proposals  that  had  been  made, 
he  thought  it  likely  that  the  percentage  of 
sale  price  would  be  lowered  and  a  maximum 
sum  to  be  earned  in  any  year  established. 


George  Kann  Leaves  MGM 

Georg-e  Kann,  representative  of  the 
foreign  department  at  the  MGM  Coast 
studio,  resigned  last  week.  No  successor 
has  been  appointed  as  yet.  The  future  plans 
of  Mr.  Kann  are  indefinite. 


MPPDA  Board  Meets 

The  regular  quarterly  board  of  directors 
meeting  of  the  Motion  Picture  Producers 
and  Distributors  of  America,  Inc.,  was  held 
in  New  York  last  Fridav. 


Film  Society  Is 
Formed  to  Study 
Unusual  Pictures 

The  Film  Society,  Inc.,  an  organization 
for  the  exhibition  of  motion  pictures  which 
cannot  be  shown  commercially  because  of 
lack  of  box  office  appeal  or  because  of  cen- 
sorship, to  a  private  membership,  has  been 
formed  in  New  York.  Distinguished  names 
are  included  in  the  published  list  of  spon- 
sors. 

It  is  planned  to  offer  10  Sunday  evening 
performances  throughout  the  year,  with  the 
exception  of  July  and  August.  The  mem- 
bership will  be  limited  to  500,  each  person 
being  required  to  pay  dues  of  $12  per  year. 
The  organization  will  not  be  conducted  for 
profit,  according  to  Julien  Levy,  president. 
The  directors  include  Iris  Barry,  James 
Shelley  Hamilton,  Henry  Hart,  Lincoln 
Kirstein,  Mr.  Levy,  Dwight  MacDonald, 
Harry  Alan  Potamkin,  Critchell  Rimington, 
R.  De  Roussy  De  Sales,  Irvin  Shapiro, 
Louis  Simon,  John  A.  Thomas.  Morris  L. 
Ernst  is  counsel.  Offices  are  at  602  Madi- 
son avenue. 

In  the  course  of  the  announcement  Mr. 
Levy  said :  "There  are  many  films  of  both 
foreign  and  domestic  origin  which  never 
even  reach  the  little  playhouses  because 
they  appeal,  in  their  subject  matter  or  tech- 
nique, to  a  limited  audience,  or  because  the 
censor  forbids  their  exhibition.  We  believe 
there  are  500  persons  in  New  York  so 
genuinely  interested  in  the  motion  picture 
that  they  will  pay  $12  a  year  to  support  an 
organization  which  offers  the  opportunity 
to  study  selected  programs  of  unusual 
films." 

Erpi  Case  Settlement  Is 
Possible  Warner  Precedent 

The  settlement  out  of  court  of  a  recent 
breach  of  contract  action  between  Electrical 
Research  Products,  Inc.,  and  the  Capitol 
theatre,  Springfield,  N.  H.,  is  seen  as  point- 
ing a  precedent  possibly  bearing  on  the  liti- 
gation now  pending  in  Wilmington,  Del., 
between  Warner  and  Erpi. 

The  attorney  for  the  defense  in  the  New 
Hampshire  action,  involving  a  sound  in- 
stallation, had  raised  in  defense  the  prin- 
cipal claims  made  by  the  Stanley  Corpora- 
tion of  America,  a  wholly  owner  Warner 
subsidiary,  at  Wilmington.  The  attorney 
offered  a  settlement  before  Erpi  witnesses 
took  the  stand.  Erpi  accepted  on  terms  in- 
volving payment  by  the  defense  of  accrued 
charges  in  full  and  a  "substantial"  amount 
of  liquidated  damages. 

Balaban  Assumes  Duties  of 
Harry  Katz  in  Chicago 

Theatres  operated  by  Publix  in  Indiana 
and  Illinois,  including  the  Great  States  cir- 
cuit, are  now  being  supervised  by  John 
Balaban,  from  Chicago,  as  the  result  of  the 
recent  resignation  of  Harry  Katz,  who  was 
director  of  the  division. 

Alex  Halperin,  division  booker  of  the 
Illinois-Indiana  theatres,  has  also  resigned. 
With  the  addition  of  these  theatres,  the 
Balaban  &  Katz  circuit  becomes  the  largest 
unit  in  the  decentralized  Publix  organiza- 
tion. 


THEY  OUGHT  TO  MAKE 
THIS  PRIZE  STATUE 

INTO  A  LION! 

Every  year  Leaping  Leo  of  M-Q-M 
cops  the  industry's  highest  honors  I 

HERE'S  THE  1931-1932  M-G-M  LANDSLIDE! 

BEST  ACTRESS: 

Helen  Hayes  (And  now  watch  her  in  "Son-Daughter") 

BEST  PICTURE: 

"Grand  Hotel"  {It'll  be  "Rasputin  &  The  Empress"  in  1933) 
BEST  STORY: 

Frances  Marion  {"The  Champ")  ^^^^"^ 
BEST  SHORT:  (M^.I^^'moRE 

Laurel-Hardy  in  Hal  Roach's  "Music  Bo\ljM*^Y^''f^^^^ 

EXTRA  AWARD:  ''-^L^    Q Fun  on  next 

Wallace  Beery  in  "The  Champ" 


32 


MOTION    PICTURE  HERALD 


December    3  1,    I  932 


TRAVELERS... 


FINANCIAL  REVISIONS 
OF  RKO  ARE  OUTLINED 


Further  Revisions  Indicated  in 
Balance  Sheet  of  Sept.  30 
After  Exchange  Approval  of 
Additional  Listing  of  Stock 

Radio-Keith-Orpheum  Corp.  last  week 
disclosed  further  revisions  of  its  financial 
structure.  These  are  outlined  in  the  Sep- 
tember 30  balance  sheet  which  was  made 
available  after  the  New  York  Stock  Ex- 
change had  approved  the  listing  of  100,000 
additional  common  shares  which  are  to  be 
issued  to  Rockefeller  Center,  Inc.,  in  con- 
sideration of  a  substantial  reduction  in  the 
amount  of  space  in  Radio  City  originally 
contracted  for  by  RKO.  Radio  Corpora- 
tion of  America,  which  controls  RKO,  is 
issuing  a  similar  block  of  stock  to  the  Rocke- 
feller interests,  making  the  latter  one  of 
the  large  stockholders  both  of  RKO  and 
RCA. 

Reduction  in  space  required  by  RKO  and 
Radio  became  necessary  owing  to  the  con- 
sent decree  obtained  by  the  Department  of 
Justice  last  month  stipulating  the  severence 
of  General  Electric  and  Westinghouse  from 
Radio  and  RKO.  With  the  additional  list- 
ing, RKO  will  have  outstanding  2,571,355^ 
shares,  including  16,437  shares  held  in  the 
company's  treasury. 

The  September  30,  1932,  balance  sheet  of 
RKO  gives  effect  to  the  revision  as  of  Janu- 
ary 1,  1932,  of  book  values  of  certain  as- 
sets of  the  corporation  and  its  subsidiaries, 
the  changes  being  subsequent  to  the  recap- 
italization of  the  company  and  the  under- 
writing of  a  new  debenture  issue  by  the 
Radio  Corporation. 

RKO's  table  of  depression  and  amortiza- 
tion shows  that  the  corporation  annually 
writes  off  depreciation  of  buildings  at  the 
rate  of  from  2  to  5  per  cent ;  sound  equip- 
ment, at  20  per  cent  per  year ;  furniture, 
equipment  and  furnishings,  from  10  to 
33  1/3  per  cent ;  organs  5  per  cent ;  auto- 
mobiles, 33  1/3  per  cent,  and  trucks,  at  25 
per  cent.  The  book  values  of  leaseholds 
and  leased  properties  are  being  amortized 
over  the  terms  of  the  leases  or  over  the  esti- 
mated life  of  the  properties — whichever  is 
the  shorter. 

Feature  negatives  are  amortized  98  per 
cent  in  about  16  months,  and  100  per  cent 
by  the  20th  month.  They  are  amortized  52 
per  cent  within  the  third  month.  Feature 
positives  reach  complete  amortization  at  the 
13th  month,  98  per  cent  by  the  10th,  and 
65^2  within  the  third. 

The  September  30  balance  sheets  shows 
current  assets  of  $17,590,676,  compared 
with  $26,878,694  on  December  31,  1931, 
against  current  liabilities  of  $8,722,554 
compared  with  $9,527,875  on  December  31, 
1931.  Capital  assets  have  been  written  down 
to  $17,590,676  from  $26,878,694  on  Decem- 
ber 31,  1931.  Buildings  and  equipment, 
under  this  heading,  have  been  written  down 
to  $25,419,847  from  $36,242,868  and  im- 
provements and  equipment  on  leased  prop- 
erty have  been  written  down  to  $14,160,290 
from  $21,990,961. 

Among  the  current  assets  it  is  shown  that 
unpaid  subscriptions  on  debentures  and 
stock  amount  to  $3,854,231,  compared  with 
$10,674,170  at  the  close  of  1931.  Notes  re- 


ceivable increased  to  $207,319  from  $87,655 
and  accounts  receivable  to  $1,165,133  from 
$1,120,827. 

Changes  in  investments  and  advances  to 
affiliated  and  other  companies  show  equities 
in  capital  stocks  of  affiliated  and  other  com- 
panies unchanged  at  $1,073,523,  based  on 
appraisal.  Unappraised  capital  stocks  were 
reduced  on  the  books  to  $1,060,732  from 
$1,307,651  and  an  item  of  $695,544,  repre- 
senting equity  in  investments  and  advances 
to  wholly  owned  foreign  subsidiary  com- 
panies not  consolidated,  was  eliminated  en- 
tirely. Advances  to  affiliated  companies 
were  increased  to  $1,740,706  from  $735,443. 

Deferred  charges,  many  to  be  disposed  of 
before  the  end  of  1932,  totaled  $4,979,289, 
compared  with  $3,662,625  at  the  end  of 
1931. 

Among  the  liabilities  a  special  reserve  of 
$7,382,952  has  been  set  up  for  the  revalua- 
tion of  capital  assets,  bringing  total  reserves 
to  $11,086,356,  compared  with  $4,351,926  at 
the  end  of  1931.  The  company  has  funded 
debt  of  $3,310,833  maturing  before  Septem- 
ber 30,  1933,  out  of  total  funded  debt  of 
$38,491,784. 

The  new  common  stock  of  the  company 
has  been  revalued  on  the  books  at  $24,557,- 
457,  compared  with  $48,587,713  at  the  end 
of  1931.  After  deducting  net  loss  of  $4,964,- 
331  incurred  for  the  nine  months  ended 
September  30  the  capital  account,  includ- 
ing capital  surplus  of  $2,899,792,  stood  at 
$21,403,784,  compared  with  $132,294,935  at 
the  end  of  1931. 

After  giving  effect  to  the  nine  months' 
net  loss  the  capital  surplus  of  the  company 
was  completely  wiped  out,  leaving  net  deficit 
of  $6,053,465  deducted  from  the  company's 
capital. 

The  detailed  profit  and  loss  statement  of 
the  company  shows  heavy  economies  made 
in  salaries,  the  total  being  $17,579,547  for 
the  nine  months  ended  September  30,  com- 
pared with  $29,394,016  for  the  full  year 
1931.  Operating  and  general  expenses  were 
$12,424,157  for  the  nine  months,  compared 
with  $19,486,853  for  all  of  1931.  Total  ex- 
penses of  $47,577,408  compare  with  $76,- 
983,140  for  all  of  1931,  and  exceeded  gross 
income  of  $46,830,645  by  $746,762.  Gross 
income  for  the  nine  months  was  $46,830,645, 
compared  with  $79,232,392  for  all  of  1931. 

Wanger  Leaving  Columbia; 
May  Join  Radio  Pictures 

Walter  Wanger,  vice  president  of  Colum- 
bia, will  sever  his  connection  with  that  com- 
pany on  January  16,  according  to  Harry 
Cohn,  president.  Active  in  Columbia  pro- 
duction for  the  past  seven  months,  Mr. 
Wanger  was  previously  general  manager  of 
production  for  Paramount. 

Hollywood  reports  indicate  Mr.  Wanger 
may  join  Radio  as  an  associate  producer, 
perhaps  under  the  unit  system  thought 
likely  at  that  plant.  Richard  Schayer  will 
leave  Universal  in  January,  three  months 
before  expiration  of  his  contract,  to  join 
Columbia  as  associate  producer  and  head  of 
the  scenario  department,  succeeding  Mr. 
Wanger.  Howard  Estabrook  may  join  Uni- 
versal in  place  of  Mr.  Schayer,  who  was 
scenario  head. 


Leo  Carrillo,  player,  arrived  in  New  York 
from  Hollywood. 

Colin  Clive  arrived  in  New  York  from  Lon- 
don, en  route  to  Radio  studio  in  Hollywood. 

Alan  Livingston  will  arrive  in  Movietone 
City  from  Canada  next  week  to  join  Fox. 

William  K.  Howard,  Fox  director,  arrived 
in  New  York  from  Europe,  en  route  to 
Coast. 

Nate    Blumberg,    midwest    manager;  Ben 

Berkowitz,  publicist,  arrived  at  RKO's  New 

York  office  from  Chicago. 
George  R.  Batcheller  returned  to  New  York 

from  Chicago. 
Harry  Thomas,  president  of  First  Division, 

returned  to  New  York  from  sales- trip. 
Pat  O'Brien,  player,  returned  to  Hollywood 

from  New  York. 
Karl   MacDonald,   Latin  America  manager 

for  Warners,  returned  to  New  York  from 

South  America. 
Cecil  B.  De  Mille  left  New  York  for  road 

tour  with  "Sign  of  the  Cross." 
Herman  Greenwood,  General  Electric,  sailed 

for  Europe. 
Guy  Bolton,  musical  composer,  left  New  York 

for  Europe. 

Jascha  Heifetz,  violinist,  sailed  from  New 
York  for  Europe. 

Phil  Goldstone,  producer,  arrived  in  New 
York  from  the  Coast. 

Hal  Horne,  United  Artists'  advertising  di- 
rector, will  return  to  New  York  from  Holly- 
wood next  week. 

Miriam  Hopkins  arrived  in  Hollywood  from 
New  York. 

Charles  Rosenzweig,  Columbia  sales  execu- 
tive, will  return  soon  to  New  York  from 
Hollywood. 

A.  Kompel,  Irving  Pictures,  left  New  York 
for  Hollywood. 

Lloyd  Hughes;,  player,  arrived  in  New  York. 

J.  H.  Seidelman,  Paramount  foreign  execu- 
tive, left  New  York  for  Europe. 

Frank  Mastroly,  Carl  Laemmle's  representa- 
tive, left  New  York  for  Universal  City. 

Sam  Sax,  Vitaphone  executive,  left  New  York 
for  Bermuda. 

WiLLARD  S.  McKay,  Universal  legal  director, 
returned  to  New  York  from  Universal  City. 

Sam  E.  Morris,  in  charge  of  foreign  distribu- 
tion at  Warners,  will  soon  sail  for  Europe. 

Jules  Levy  has  arrived  in  New  York. 

Arthur  Loew  returned  to  New  York  from 
Europe. 

Philip  Merrivale,  player,  arrived  in  Holly- 
wood from  New  York  to  start  work  for  Fox. 

Helen  Twelvetrees,  player,  accompanied  by 
her  husband,  Frank  Woody,  arrived  in  Hol- 
lywood from  New  York. 

John  R.  Frueler,  president  of  Freuler  Film 
Associates,  Inc.,  was  due  in  Hollywood  from 
New  York. 

Charles  L.  Glett,  vice  president  of  Freuler 
Film  Associates,  Inc.,  will  visit  distributing 
centres  of  Excellent  Film  Exchange  at  Mon- 
treal, Toronto  and  St.  John. 

Academy  Gains  159  Members 
Since  July;  Total  Is  Now  876 

The  Academy  of  Motion  Picture  Arts  and 
Sciences  on  the  Coast  reports  membership, 
as  of  December  15,  1932,  of  876  members, 
consisting  of  578  in  the  Academy  class  and 
298  in  the  Associate  class.  The  total  of 
876  represents  an  increase  of  159  since  July 
15,  1932. 

Of  the  159  added  since  July,  106  were  in 
the  Academy  class  and  52  in  the  Associate 
class.  Taken  by  branches,  the  report  di- 
vides the  increase  as  follows:  actors,  43; 
directors  and  assistants,  14;  producers,  26; 
technicians,  40;  writers,  31;  special,  five. 


ANOTHER 


BLINDFOLD 
TEST! 


"Guess  which  company  will  lead  all 
others  in  the  annual  TEN  BEST 

PICTURES   OF   THE  YEAR 

conducted  by  Film  Daily? 

Soon  comes  the  time  when  hundreds  of  newspaper 
critics  in  every  city  of  America  cast  their  votes  for 
the  past  year's  TEN  BEST  PICTURES! 

Will  M'G'M  top  the  list  again  as  it  has  so 
many  times  before?  We  think  so!  Don't  you? 


(M-Q-M's  New  Year's  party 


34 


MOTION    PICTURE  HERALD 


December    31,  1932 


Ai  E  E  T  I  N  e  S 


A  calendar  of  events  and  meeting  dates  of  exhibitor  and  production 
associations  and  other  non-commercial  organizations  in  the  industry. 


EAST 

DECEMBER 

29 — Associafed  Motion  Picture  Advertisers:  Week- 
ly luncheon  and  forum,  at  Sardi's,  West 
44th  Street,  New  York.  President.  Hal 
Home;  Secretary,  Al  Sherman. 

MPTO  of  Eastern  Pa.,  Southern  N.  J.,  and 
Del.:  Weekly  meeting  of  board  of  direc- 
tors, at  Philadelphia. 
31 — New  York  Motion  Picture  Club:  New  Year's 
Eve  Celebration,  at  1560  Broadway,  New 
York.  President,  Lee  A.  Ochs;  Secretary, 
Paul  Guiick. 

JANUARY 

2 —  Associated  Assistant  Directors  of  New  York: 

Executive  board  meeting,  at  Room  506, 
251  West  42nd  Street,  New  York.  Presi- 
dent, Joseph  Nadel;  Secretary,  Walter 
Sheridan. 

3 —  New  York  Motion  Picture  Club:  Weekly  forum 

and  luncheon,  at  1560  Broadway,  New 
York.  President,  Lee  A.  Ochs:  Secretary, 
Paul  Guiick;  Manager,  George  Morris. 
Allied  Theatres  of  Michigan:  Directors'  meet- 
ing, at  607  Fox  Building,  Detroit.  President, 
Glenn  A.  Cross;  Secretary,  John  E.  Niebes. 

4 —  Allied  Theatres  of  Illinois:  Directors'  meeting, 

at  Room  411,  910  South  Michigan  Avenue, 
Chicago.  President,  Aaron  Saperstein;  Sec- 
retary, Harry  Lasker. 

5 —  Allied    States   Association:   Special  meeting, 

board  of  directors,  at  Washington.  Presi- 
dent, W.  A.  Steffes. 

Associated  Motion  Picture  Advertisers  of  New 
York:  Weekly  luncheon  and  forum,  at 
Sardi's,  West  44th  Street,  New  York.  Presi- 
dent, Hal  Home;  Secretary,  Al  Sherman. 

Allied  Theatres  of  Illinois:  General  meeting, 
at  Congress  Hotel,  Chicago.  President, 
Aaron  Saperstein;  Secretary,  Harry  Lasker. 

MPTO  of  Eestern  Pa.,  So.  N.  J.  and  Del.: 
Weekly  meeting,  at  Philadelphia. 

6—  MPTO    of    Western    Pennsylvania:  Monthly 

directors'  meeting,  at  425  Van  Braam  Street, 
Pittsburgh.  President,  William  R.  Wheat, 
Jr.;  Secretary,  Fred  J.  Herrington. 

10 —  New    York    Motion    Picture    Club:  Weekly 

luncheon  and  forum,  at  1560  Broadway, 
New  York.  President,  Lee  A.  Ochs;  Secre- 
tary, Paul  Guiick;  Manager,  George  Morris. 
Allied  Theatre  Owners  of  New  Jersey:  Regu- 
lar meeting,  Hotel  Lincoln,  New  York. 
Headquarters,  303  West  42nd  Street,  New 
York.    President,  Sidney  E.  Samuelson. 

11 —  Allied  Theatres  of  Illinois:  Directors'  meeting, 

at  Room  411,  910  South  Michigan  Avenue, 
Chicago.  President,  Aaron  Saperstein; 
Secretary,  Harry  Lasker. 

12 —  Associated    Motion    Picture    Advertisers  of 

New  York:  Weekly  luncheon  and  forum, 
at  Sardi's,  West  44th  Street,  New  York. 
President,  Hal  Home;  Secretary,  Al 
Sherman. 

MPTO  of  Eastern  Pa..  So.  N.  J.  and  Del.: 

Weekly  meeting,  at  Philadelphia. 
16mm.  Motion  Picture  Board  of  Trade:  Regu- 
lar luncheon  and  meeting,  at  Hotel  Victoria, 
51st  Street  and  7th  Avenue,  New  York. 
President,  G.  P.  Foute;  Secretary,  A.  D.  V. 
Storey. 

1 6— Associated  Assistant  Directors  of  New  York: 

Regular  meeting  and  executive  committee 
meeting,  at  Room  506,  251  West  42nd 
Street,  New  York.  President,  Joseph  Nadel: 
Secretary,  Walter  Sheridan. 


17 —  New  York  Motion  Picture  Club:  Weekly  forum 

and  luncheon,  at  1560  Broadway,  New 
York.  President,  Lee  A.  Ochs;  Secretary, 
Paul  Guiick;  Manager,  George  Morris. 
Allied  Theatres  of  Michigan:  Directors'  meet- 
ing, at  607  Fox  Building,  Detroit.  Presi- 
dent, Glenn  A.  Cross;  Secretary,  John  E. 
Niebes. 

18 —  Allied  Theatres  of  Illinois:  Directors'  meeting, 

at  Room  411,  910  South  Michigan  Avenue, 
Chicago.  President,  Aaron  Saperstein; 
Secretary,  Harry  Lasker. 

19 —  Associated  Motion  Picture  Advertisers  of  New 

York:  Weekly  luncheon  and  forum,  at 
Sardi's,  West  44th  Street,  New  York.  Presi- 
dent, Hal  Home;  Secretary,  Al  Sherman. 

MPTO  of  Eastern  Pa..  So.  N.  J.  and  Del.: 

Weekly  meeting,  at  Philadelphia. 
The   Lambs   Club:   Monthly   meeting   of  the 
Council,    at    130   West   44th    Street,  New 
York. 

WEST 

JANUARY 

2 —  International  Alliance  of  Theatre  Stage  Em- 

ployees, Studio  Branch:  Monthly  meeting, 
at  6472  Santa  Monica  Boulevard,  Holly- 
wood. Business  Representative,  Lew  C.  G. 
Blix. 

Motion  Picture  Make-Up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 
Assistant  Directors  Association:  Semi-monthly 
meeting,  at  1605  Cahuenga  Boulevard, 
Hollywood.  Richard  L'Estrange,  executive 
in  charge. 

3 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,   Richard  L'Estrange. 

Troupers,  Inc.:  Semi-monthly  meeting,  at  1642 
El  Centro  Avenue,  Hollywood.  President, 
Joseph  DeGrasse;  Secretary,  Adabelle 
Driver. 

Assistance  League:  Board  of  directors'  weekly 
meeting,  at  5604  DeLongpre  Avenue,  Holly- 
wood. Managing  Director,  Mrs.  Lee  Wray 
Turner. 

International  Brotherhood  of  Electrical 
Workers,  Studio  Branch:  Weekly  meetina, 
at  5402  Hollywood  Boulevard,  Hollywood. 
President,  H.  D.  Matrin;  Secretary,  A.  P. 
Speede. 

Motion  Picture  Relief  Fund:  Monthly  meeting, 
at  5481  Santa  Monica  Boulevard.  Man- 
aging Director,  Mrs.  Abraham  Lehr. 

4 —  The  Wampas:  Weekly  meeting,  at  6700  Sunset 

Bouelvard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

The  Breakfast  Club:  Weekly  meeting,  at  3213 
Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmie;  Manager,  Harold  B.  Link. 

233  Club:  Semi-monthly  meeting,  at  6735 
Yucca  Street,  Hollywood.  President,  John 
LeRoy  Johnston;  Secretary,  Abraham  S. 
Goldman. 

Brotherhood  of  Studio  Carpenetrs,  Local  946: 

Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E.  Sparks. 

5 —  Independent  Motion  Picture  Producers  Asso- 

ciation: Monthly  meeting,  at  6001  Santa 
Monica  Boulevard,  Hollywood.  President, 
M.  H.  Hoffman;  Secretary,  Nat  Levlne. 


International  Photographers  of  the  M.  P.  In- 
dustry. Local  659:  Regular  quarterly  meet- 
ing, at  1605  North  Cahuenga  Avenue,  Los 
Angeles.  Business  Representative,  Howard 
Hurd. 

9 — Motion  Picture  Make-Up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

The  Masquers  Club:  Semi-monthly  meeting,  at 
1765  North  Sycamore  Avenue,  Hollywood. 
Harlequin,  Antonio  Moreno.. 
10 — Federated     Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 

Allied  Theatre  Owners  of  California:  Semi- 
monthly meeting,  at  1584  West  Washington 
Boulevard,  Los  Angeles.  President,  G.  A. 
Metzger. 

Assistance  League:  Executive  committee 
monthly  meeting,  also  board  of  directors' 
weekly  meeting,  at  5604  DeLongpre  Avenue, 
Hollywood.  Managing  Director,  Mrs.  Lee 
Wray  Turner. 

International  Brotherhood  of  Electrical 
Workers,  Studio  Branch:  Weekly  meeting, 
at  5402  Hollywood  Boulevard,  Hollywood. 
President,  H.  D.  Martin;  Secretary,  A.  P. 
Speede. 

Motion  Picture  Operators'  Union,  Coast 
Branch:  Monthly  meeting,  at  1489  West 
Washington  Boulevard. 
I  I — The  Wampas:  Weekly  meeting,  at  6700  Sunset 
Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

The  Breakfast  Club:  Weekly  meeting,  at  3213 
Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmie;  Manager,  Harold  B.  Link. 

Brotherhood  of  Studio  Carpenters.  Local  946: 
Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E.  Sparks. 

13 — International  Alliance  of  Theatrical  Stage  Em- 
ployees. Coast  Branch:  Directors'  semi- 
monthly meeting,  at  6472  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, Lew  C.  G.  Bllx. 

15 —  Troupers.  Inc.:  Semi-monthly  meeting,  at  1642 

El  Centro  Avenue,  Hollywood.  President, 
Joseph  DeGrasse;  Secretary,  Adabelle 
Driver. 

16—  Motion  Picture  Make-Up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

Assistant  Directors  Association:  Semi-monthly 
meeting,  at  1605  Cahuenga  Boulevard, 
Hollywood.  Executive  In  charge,  Richard 
L'Estrange. 

17 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 

Assistance  League:  Board  of  directors'  weekly 
meeting,  at  5604  DeLongpre  Avenue,  Holly- 
wood. Managing  Director,  Mrs.  Lee  Wray 
Turner. 

International  Brothershood  of  Electrical 
Workers,  Studio  Branch: '  Weekly  meeting, 
at  5402  Hollywood  Boulevard.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speede. 

18 —  233    Club:    Semi-monthly    meeting,    at  6735 

Yucca  Street,  Hollywood..  President,  John 
LeRoy  Johnston;  Secretary,  Abraham  S. 
Goldman. 


BARRYMORES  PLEASE  NOTE! 

^^Rasputin  and  The  Empress^^  at  M-Q^M^s 
celebrated  $2  Astor  Theatre,  New  York. 

FRIDAY  NIGHT.  World  Premiere.  Riots  at  the  Astor. 
The  house  could  have  been  sold  out  ten  times! 
SATURDAY.  4  shows  to  absolute  capacity. 
SUNDAY.  3  shows  with  customers  turned  away,  alas! 
MONDAY.  3  shows  to  S.  R.  O. 
TUESDAY.  On  regular  twice-daily  schedule  a  sell-out! 

{and  so  on,  far  into  1933/) 

(More  M'G'M 
high  jinks 
on  next  page)  j;, 


36 


MOTION    PICTURE  HERALD 


December    31,  1932 


$HOWMEN*$  REVIEWS 


This  deparfment  deals  wifh  new  product 
from  the  point  of  view  of  the  exhibitor 
who  is  to  purvey  it  to  his  own  public 


III' 


"RASPUTIN  AND 
THE  EMPRESS" 


as  seen  by 

BENJAMIN  DeCASSERES 

The  Barrymore  family  will,  in  a  hundred 
years,  be  a  legend,  or  an  historical  fact 
iDoth  glamorous  and  romantic.  They  are 
the  Medici  Family  of  the  stage — Cather- 
ine-Ethel Medici-Barrymore,  Lorenzo  the 
Magnificent,  alias  John  Barrymore,  and 
Allesandro  Lionel  Medici-Barrymore. 

Metro-Soldwyn-Mayer  had  the  grand 
idea  of  putting  the  three  Barrymores  into 
a  play.  They  chose  a  subject  that  fits  the 
three  Barrymores  like  a  slug  of  whisky  fits 
the  gullet  of  a  drink-snooper.  The  story  Is 
"Rasputin  and  the  Empress,"  done  by 
Charles  MacArthur  and  splendidly  directed 
and  sumptuously  conceived  by  Richard 
Boleslavsky.  At  its  world-premiere  at  the 
New  York  Astor  it  was  followed  absorb- 
ingly by  as  brilliant  and  as  famous  an  aud- 
ience as  I  have  seen  at  an  opening  in 
many  years. 

I  can  see  nothing  for  "Rasputin  and  the 
Empress"  but  a  hundred  per  cent  box 
office  attraction.  Besides  the  tremendous 
pulling  power  of  the  names  Lionel,  Ethel 
and  John  (they  could  drop  their  last  names 
entirely  and  still  everybody  would  know 
who  you  are  talking  about),  the  scenarist 
and  the  director  have  put  Into  this  ter- 
rific (but  sometimes  slow-moving)  drama 
of  the  fall  of  a  mighty  empire  every  In- 
gredient that  attracts  and  holds  all  classes 
of  picture  fans:  romance,  suspense,  mur- 
der, battle,  war-tensity,  bitter  humor, 
palatial  sets,  gaudy  costuming  and  vivid 
characterizations. 

The  story  of  the  strange  monk  who 
cured  the  Czar's  son  by  hypnotism  when 
all  medical  aid  had  failed,  his  llfe-and- 
death  grip  on  the  Romanoffs,  his  decline, 
his  murder  and  the  catastrophe  of  1914 
follows  very  closely  the  historical  facts. 
There  has  been  injected  Into  the  story — 
and  very  plausibly — a  Prince  Chegodieff 
and  his  sweetheart,  Princess  Natasha.  It 
is  because  Rasputin,  feeling  his  power  In- 
vincible, has  assaulted  Natasha  that  Prince 
Chegodieff  falls  upon  this  diabolical  monk 
and  in  a  terrific  scene — one  of  the  most 
effective  ever  seen  on  the  screen — pounds 


Rasputin  almost  to  death  with  an  iron  bar 
and  throws  his  body  into  the  Neva. 

As  for  the  story,  the  only  criticism  I 
can  make  Is  that  it  should  be  tightened  up 
in  the  first  few  reels.   There  are  scenes 
where  I  felt  the  audience  fidget. 

The  acting  of  the  Barrymores  was,  in 
the  main,  superb,  with  the  palm  going  to 
John  Barrymore  as  the  romantic  Prince 
Chegodieff.  I  have  always  affirmed  that 
John  was  the  greatest  of  the  Barrymores 
— when  he  wanted  to  be.  Lately  he  has 
played  a  lot  of  monkeyshines.  He  seems, 
sometimes,  to  be  spoofing  himself,  the  role 
and  the  public.  But  in  this  picture  he 
gives  us  the  very  best  that  is  in  him.  Here 
are  artistic  sincerity,  simplicity  and  direct- 
ness, with  the  irritating  mannerisms  en- 
tirely deleted. 

Ethel  Barrymore  looked  superb  and 
acted  with  dignity  (every  Inch  a  queen) 
as  the  Czarina.  She  is  at  her  best  when 
she  Is  awakened  to  the  real  character  of 
Rasputin  after  the  attack  on  Princess 
Natasha.  A  little  less  eye-rolling,  however, 
would  have  aided  her. 

Lionel  Barrymore  as  Rasputin  was  pow- 
erful and  compelling — In  spots.  He  has, 
of  course,  got  to  wear  whiskers,  and  that 
always  is  a  cause  of  laughter  (mental,  at 
least).  When  he  tries  to  be  diabolical  he 
Is  least  effective  and  more  effective  when 
he  suggests  evil  than  when  he  dishes  It  out. 

"Rasputin  and  the  Empress"  will,  I  be- 
lieve, be  shown  eventually  in  every  picture- 
house  In  the  country.  It  is  a  major  event, 
both  from  an  artistic  and  a  box  office 
point  of  view. 

Produced  and  distributed  by  Metro-Goldwyn- 
Mayer.  Directed  by  Richard  Boleslavsky.  Author, 
Charles  MacArthur.  Musical  score  by  Herbert 
Stothart.  Photography  by  William  Daniels.  Film 
editor,  Tom  Held.  Running,  time,  127  minutes. 
CAST 

Prince  Chegodieff  John  Barrymore 

The  Czarina  Ethel  Barrymore 

Rasputin   Lionel  Barrymore 

The  Czar  Ralph  Morgan 

Princess  Natasha  Diana  Wynyard 

The  Czarevitch  Tad  Alexander 

Grand  Duke  Igor  C.  Henry  Gordon 

Doctor  Remezov  Edward  Arnold 


The  Billion  Dollar  Scandal 

(Paramount) 
Drama 

Almost  forgotten  headlines — the  great  oil 
scandals  of  a  couple  of  presidential  administra- 
tions ago — constitute  the  real  background  for 
this  rather  vivid  story.  Yet  the  story  is  so 
treated  that  a  straight  bid  for  human  interest 
rather  than  a  trite  ethical  political  preachment 
seems  to  be  its  main  objective. 

So  presented  that  it  is  broken  up  into  three 
acts,  the  story  opens  with  two  confidence  men, 
Ratsy  and  Kid  McGurn,  being  paroled,  as 
Fingers,  who  expected  to  go  out  with  them  is 
held  in  jail.  Drama  is  introduced  in  this  se- 
quence as  the  disappointed  Fingers  plans  to 
shoot  his  way  out,  only  to  have  the  warden, 
who  is  his  friend,  go  to  bat  for  him  and  get 
his  parole. 

Second  act  is  in  New  York  and  comedy  is 
its  highlight  as  the  punch-drunk  Kid  is 
knocked  out  in  a  ludicrous  bout  and  the  slangy 
Fingers  and  the  wise-cracking  Ratsy  begin  to 
wonder  how  they  are  going  to  eat  as  their 
hoped-to-be  meal  ticket  blows  up.  Close  of  this 
episode  features  an  auto  accident,  which  might 
return  the  three  to  the  pen,  yet  serves  to  bring 
about  a  meeting  between  Fingers  and  Master- 
son,  who,  after  Fingers  fixes  him  up,  hires 
him  as  his  trainer. 

The  job  gives  Fingers  an  opportunity  of 
making  "real  people"  out  of  his  young  brother, 
Babe.  Opening  the  third  act  we  find  Fingers 
making  a  hit  with  Masterson  and  his  "big 
shot"  business  and  governmental  associates.  In 
on  many  tips.  Fingers  cashes  in  one  the  stock 
market  and  boosts  his  brother  along,  who  in 
the  meantime  has  fallen  in  love  with  Doris. 
Masterson,  learning  of  the  romance,  decides  to 
break  it  up  and  a  fake  stock  tip  ruins  Fingers, 
who  plans  revenge. 

It  comes  as  a  newspaper  publisher,  Gris- 
wold,  gets  to  him  and  then  the  sensational 
headline  stories  that  result  in  a  senatorial 
investigation  and  the  repurcusions  with  which 
every  adult  is  familiar.  Into  it  are  woven  all 
the  scandal,  framing,  murders,  suicides  and  dou- 
ble-crossings as  well  as  personalities  that  fea- 
tured those  glaring  stories.  Fingers  considers 
himself  the  "champeen  of  120,000,000  peepul," 
but  in  the  end,  after  all  the  drama,  pathos 
and  emotion-stirring  incidents  have  run  their 
course,  he's  just  as  dead  as  yesterday's  hero, 
unable  even  to  get  a  job  from  Griswold  or  any 
who  have  profited  by  his  thrilling  revelations.^ 

As  may  be  noted,  a  picture  based  on  this 
type  of  news  story,  is  lacking  in  any  great 
love-interest  romance,  consequently  its  appeal 
to  women  will  have  to  be  created  by  the  right 
kind  of  a  campaign.  The  same  admonition 
will  likewise  apply  to  the  general  campaign. 
In  this  line,  it  would  appear  that  any  too  great 
description  of  the  story  will  hurt  rather  than 
help  the  box  office  draw.  One  of  the  conclud- 
ing lines  in  the  picture  is  "nothing  is  as  cold 
as  yesterday's  news,"  which  should  serve  as 
a  tip  as  to  angles  which  should  be  ignored. 

Without  revealing  the  plot,  personalities 
should  carry  the  brunt  of  the  selling  campaign 
and  catchlines  that  feature  the  characters  as 
they  are  should  predominate.  Following  up 
the  title,  which  is  intriguing  enough  and  about 
which  it  is  possible  to  erect  some  curiosity- 


1933  is  the  year  which  will  be 
famed  for  the  glorious  performance 

of  HELEN  HAYES  in  M-G-M's 

''SON-DAUGHTER'' . 


(Come  on  over  to 
M-G'M's  New  Year's 
frolic  on  next  page) 


38 


MOTION    PICTURE  HERALD 


December  3 


1932 


creating  ideas,  selling  Fingers  as  a  "jailbird" 
who  went  to  bat  and  won  for  120,000,000  plain 
people,  building  up  his  pals  Ratsy  and  the  Kid 
with  plenty  of  side-walk  human  interest  and 
painting  Masterson,  the  big  financeer-political 
racketeer  and  his  associates  as  men  who  would 
loot  the  nation  for  their  own  gain,  may  be  the 
peg  upon  which  you  can  stir  up  interest. — 
McCarthy,  Hollywood. 

Produced  and  distributed  by  Paramount.  Directed 
by  Harry  Joe  Brown.  Story  and  screen  play  by 
Gene  Towne  and  Graham  Baker.  Dialogue  by  Wil- 
lard  Mack  and  Beatrice  Banyard.  Photography  by 
Charles  Stumar.  Release  date,  January  6,  1933. 
Running  time,  78  minutes. 

CAST 

■  Fingers   Robert  Armstrong 

Doris   Masterson   Constance  Cummings 

Anna   Olga  Baclanova 

Masterson   Frank  Morgan 

Ratsy   James  Gleason 

Griswold   Irving  Pichel 

Kid  McGurn   Warren  Hymer 

Babe   Frank  Albertson 

The  Warden   Berton  Churchill 

Carter  B.   Moore   Sidney  Toler 

Parker   Walter  Walker 

Mr.  Jackson   Hale  Hamilton 

Mrs.  Jackson   Dorothy  Petersop 

Haddock   Edmund  Breese 

Anderson   Ralf  Harolde 


The  Flag  Lieutenant 

(British  &  Dominions) 
Comedy-Drama 

If  precedent  is  to  be  trusted,  "The  Flag 
Lieutenant"  was  a  good  picture  before  it  went 
into  production,  for  the  silent  version  had  a 
great  vogue  several  years  ago.  And  it  may 
just  as  well  be  said,  here  and  now,  that  the 
new  version  carries  forward  the  reputation  of 
its  silent  forbear,  and  provides  a  solid  slice  of 
entertainment  for  the  mass.  The  glamour  of 
the  navy  makes  a  fine  background  for  this 
romantic  comedy-drama,  and  it  should  make 
an  equally  solid  background  for  your  exploita- 
tion campaign.  True,  the  ways  of  the  British 
navy  are  not  altogether  those  of  Uncle  Sam, 
but  the  kinship  of  the  services  is  such  that  your 
patrons  will  readily  appreciate  all  the  atmo- 
sphere of  the  sea  you  put  into  your  efforts. 

But  if  there's  capital  to  be  made  out  of  the 
marine  element — and  the  naval  sequences  bear 
the  stamp  of  authenticity — you  also  have  a  pull 
in  selling  the  story  on  its  "greater  love  hath 
no  man"  plot.  It  isn't  exactly  that,  but  it  tells 
of  how  a  certain  Dicky  Lascelles,  putting  the 
welfare  of  his  best  friend  before  his  own,  very 
much  balls  up  his  own  chances,  with  the  result 
that  several  hundred  feet  of  good  celluloid  need 
to  be  used  up  before  the  tangle  is  unravelled 
and  everything  is  set  for  him  and  his  sweetie 
to  make  the  middle  aisle  trip  together.  Plenty 
of  rapid  action  characterizes  the  working  out 
of  the  plot,  and  the  long  sequences  showing 
bluejackets  in  action  against  the  unleashed 
hordes  of  Mahound  will  hold  your  patrons 
firmly  in  their  chairs. 

Surely,  then,  I  don't  have  to  tell  you  how 
to  exploit  a  picture  of  this  type;  for  your  best 
bet  is  to  play  it  up  on  conventional  lines.  The 
names  of  the  players  won't  mean  much  to  your 
customers,  though  they  may,  after  seeing  the 
piece,  hanker  after  a  return  visit  from  Henry 
Edwards  and  Anna  Neagle.  For  both  are  of 
the  type  that  makes  pleasant  watching  to  the 
romantically  minded  (as  if  there  were  any  film 
"fan"  who  is  not!),  and  they  are  supported 
by  players  who  fit  neatly  into  their  roles.  Cus- 
tomers will  find  something  to  laugh  at,  some- 
thing to  grip  them  and — most  important — a 
little  something  to  pipe  their  eye  about. — 
Charman,  London. 

Produced  by  British  &  Dominions  at  Elstree,  Eng- 
land. Directed  by  Henry  Eidwards.  Story  by  Lt. 
Col.  W.  P.  Drury  and  Major  Leo  Trevor.  Adapted  by 
Joan  Wentworth  Wood.  Photography  by  Stanley 
Rodwell.  Recording  by  J.  S.  Dennis.  Film  editing 
by  Michael  Hankinson.  Naval  technical  advisor,  Com- 
mander F.  W.  Gleed.  Running  time,  85  minutes. 
CAST 

Lt.  Dicky  Lascelles  Henry  Edwards 

Hermione   Wynne  Anna  Neagle 

Admiral   Sir  Berkeley   Wynne  Louis  Goodrich 

Major  Thesiger  Peter  Gawthorne 

General  Gough-Bogle  O.  B.  Qarence 

Colonel   McLeod  Sam  Livesay 

Lt.   Palliser  Michael  Hogan 

Midshipman   Lee  Peter  Northcote 

Midshipman  Hood  Tully  Comber 

Mrs.    Gough-Bogle  Sybil  Grove 

Mrs.   Cameron  Joyce  Bland 


Parachute  Jumper 

(Warner) 
Drama 

As  a  regular-run  feature  and  for  smaller  town 
entertainment,  particularly,  this  rather  excit- 
ing romance  drama,  pepped  up  with  a  lot  of 
circus  airplane  flying,  is  a  reasonably  active 
show. 

Throughout  the  entire  story  there  is  ample 
evidence  of  attempts  to  present  a  brand  of 
entertainment  that  will  have  an  appeal  for  both 
adults  and  children  and  to  both  sexes.  Thus 
there  is  much  gayety  surrounding  the  gyrations 
of  the  two  ex-Marine  Corps  aviators  which 
lets  them  indulge  in  a  little  excitement  with 
the  native  damsels  in  a  little  Nicaragua  jungle 
cantina.  Also  there  is  romance,  drama,  spec- 
tacle, thrills,  scores  of  laughs  in  the  dialogue, 
a  digression  with  a  "kept  woman,"  a  lot  of 
broad  hints  of  gangster  menace  and  finally  a 
thrilling  mid-air  brush  with  the  Border  Patrol 
Air  Fleet,  some  breath-taking  crashes  and  an 
interesting  search  climax.  Yet  in  inserting 
the  love  interest,  several  bits  of  dialogue  and 
action  have  been  included  that  might  not  set 
so  well  with  those  other  than  the  most  liberal 
minded. 

The  picture  covers  a  lot  of  territory  from 
South  America,  with  the  sidewalks  of  New 
York  as  the  first  stopping  point,  where,  in 
search  of  a  job.  Bill  Keller  meets  Alabama, 
who  is  also  looking  for  work.  She  goes  to  live 
in  the  same  apartment  with  Bill  and  his  pal 
Toodles,  which  may  or  may  not  be  understood 
in  its  right  meaning — a  charitable  gesture — by 
every  audience.  Stunt  flying  leads  Bill  to  a 
job  with  Mrs.  Newberry,  who  is  Weber's 
sweetheart,  and  when  their  happy  evening  is 
interrupted  by  that  gangster  gentleman  Bill 
trades  his  life  for  a  job  with  him  and  then 
follow  the  rum-narcotic  running  episodes. 
Scenes  are  broken  up  by  Alabama  also  getting 
a  job  with  Weber  and  of  course  arousing 
Bill's  jealousy.  Several  typical  gangster  gun 
fights  precede  Bill's  and  Toodles'  final  flight, 
which  winds  up  when  they  are  trapped  in  the 
air.  Toodles  bails  out  when  his  ship  goes 
down,  Weber  is  killed  and  Bill  miraculously 
escapes  unscathed  when  his  plane  crashes.  Then 
the  finding  and  straightening  things  out  with 
Alabama. 

The  title  and  aeronautical  atmosphere  of  the 
picture  provide  plenty  of  opportunity  for  inter- 
est creating  exploitation.  Tie  up  with  airport 
fliers  for  aerial  ballyhoo  is  in  order.  There  is 
hardly  enough  of  the  Marine  element  to  justify 
any  contact  with  that  branch  of  the  govern- 
ment service.  The  dialogue  contains  many 
lines  that  can  be  transposed  into  punchy  ad 
copy  which  stresses  the  thrills,  excitement  and 
colorful  comedy  of  the  picture.  Several  names 
in  the  cast — Douglas  Fairbanks,  Jr.,  Frank 
McHugh,  Leo  Carrillo  and  Bette  Davis  should 
answer  the  demands  for  personalities. — Mc- 
Carthy, Hollywood. 

Produced  and  distributed  by  Warner  Brothers. 
Based  on  ;in  original  story  by  Rian  James.  Screen 
play  by  John  Francis  Larkin.  Directed  by  Alfred  E. 
Green.  Photographed  by  James  Van  Tress.  Film 
editor,  Ray  Curtis.  Art  director.  Jack  Okey.  Re- 
lease date,  January  28,  1933.  Running  time,  65  min- 
utes. 

CAST 

Bill  Keller   Douglas  Fairbanks,  Jr. 

Weber   Leo  Carrillo 

Alabama   Bette  Davis 

Toodles   Frank  McHugh 

Mrs.  Newberry   Claire  Dodd 

The    Secretary   Sheila  Terry 

Steve  Harold  Huber 

Coffey   Tliomas   E.  Jackson 

Crowley   George  Pat  Collins 

The  Colonel   Reginald  Barlow 

Pilot   Pat  O'Malley 

Wilson   Harold  Healy 

Hncheimer   Ferdinand  Munier 

Pilot   Walter  Miller 


Long  and  later  a  play  by  the  late  David  Be- 
lasco,  the  dramatic  story  of  the  Japanese  girl 
who  loves  an  American  officer  not  wisely  but 
too  well,  has  been  transferred  to  the  screen 
with  painstaking  effort  and  attention  to  detail. 

The  picture,  however,  by  reason  of  its  con- 
tent, rather  than  any  fault  of  production,  is 
rather  slow-moving.  In  consequence,  its  popu- 
larity at  the  box  office  is  in  a  measure  prob- 
lematical. The  cast  is  good,  and  the  names 
popular.  Sylvia  Sidney  offers  a  highly  appeal- 
ing Madame  Butterfly,  and  with  Gary  Grant, 
who  is  in  favor  with  the  feminine  contingent  of 
the  audience,  and  Charles  Ruggles  for  comedy, 
the  exhibitor  has  three  excellent  selling  names 
for  his  marquee  lights.  In  support  are  such 
well  known  names  as  Irving  Pichel,  Edmund 
Breese  and  Louise  Carter. 

The  story  is  simple  in  itself.  Grant  and 
Ruggles,  American  officers,  on  shore  leave  in 
Japan,  meet  Miss  Sidney,  about  to  become  a 
Geisha  Girl.  Despite  a  sweetheart.  Sheila 
Terry,  at  home.  Grant  takes  Miss  Sidney  as 
his  wife.  She  learns  to  love  him  in  the  Ameri- 
can manner,  and  when  Grant  leaves  with  the 
fleet,  continues  to  keep  his  home  in  Japan  as 
he  left  it.  She  awaits  his  return,  which  is 
delayed  for  three  yearSj  during  which  time  she 
has  a  child.  Meanwhile,  he  has  married  Miss 
Terry.  Finally  returning  with  his  American 
wife,  to  whom  he  has  told  the  story  of  the 
Geisha  Girl,  Grant  goes  to  Miss  Sidney,  who 
has  been  elaborately  preparing  for  his  arrival, 
and  tells  her  that  their  affair  is  ended.  Send- 
ing her  child  with  a  servant  to  her  family, 
Madame  Butterfly  commits  suicide  as  the  pic- 
ture ends. 

This  may  be  rather  "touchy"  material  in 
some  communities,  so  perhaps  it  would  be  bet- 
ter to  concentrate  on  the  background  of  the 
famous  story,  plus  the  players  performing  in 
the  film.  Strike  the  dramatic  side  of  the 
waiting  Japanese  wife  and  son,  remaining  away 
from  any  moral  situations  which  may  be  dis- 
cerned in  a  consideration  of  the  subject  matter. 

The  possibilities  for  lobby  displays  of  the 
Oriental,  particularly  Japanese  character,  are 
excellent  for  attracting  pedestrian  attention. 
The  picture  will  require  hard  work  in  selling, 
but  should  find  reasonable  favor  with  the 
women  in  particular. — Aaronson,  New  York. 

Produced  and  distributed  by  Paramount.  Directed 
by  Marion  Gering.  Screen  play  by  Josephine  Lovett 
and  Joseph  Moncure  March.  From  the  story  by 
John  Luther  Long  and  the  play  by  David  Belasco. 
With  music  from  the  opera  by  Giacomo  Puccini. 
Incidental  music  by  W.  Franke  Harling.  Photo- 
graphed by  David  Abel.  Release  date,  December 
30,  1932.    Running  time,  86  minutes. 

CAST 

Cho-cho  San   Sylvia  Sidney 

Lieut.  B.  F.  Pinkerton  Gary  Grant 

Lieut.  Barton   Charlie  Ruggles 

Goro   Sandor  Kallay 

Yomadori   Irving  Pichel 

Cho-cho's  Mother   Helen  Jerome  Eddy 

Cho-cho's  Grandfather   Edmund  Breese 

Mme.    Goro   Judith  Vasselfi 

Suzuki   Louise  Carter 

Peach  Blossom   Dorothy  Libaire 

Mrs.    Pinkerton   Sheila  Terry 


Lucky  Devils 

(RKO  Radio) 


Madame  Butterfly 

(Paramount) 
Drama 

The  long  famous  "Madame  Butterfly"  comes 
to  the  screen  as  the  first  of  the  features  B.  P. 
Schulberg.  as  an  independent  producer,  has 
made  on  the  Paramount  lot  and  for  Paramount 
release.     Originally  a  story  by  John  Luther 


Drama 

The  motion  picture  stunt  men  are  glorified 
here  and  their  glorification  results  in  a  show 
that  is  packed  to  the  guards  with  thrilling  en- 
tertainment and  is  so  loaded  with  showmanship 
and  exploitation  possibilities  that  the  sky  is  the 
limit  in  advertising  and  ballyhoo. 

Starting  with  a  sequence  that  whirled  the 
preview  audience  into  a  welter  of  excitement, 
there  is  an  expose  shot  that  shows  the  whole 
thrilling  bank  holdup  scene  as  just  a  part  of 
a  picture  and  then  goes  on  to  show  the  con- 
tributions which  the  stunt  men  make  that  put 
the  nerve- jangling  smashes  into  screen  enter- 
tainment. All  the  inside  stuff  is  revealed — the 
airplane  dare-devilling,  auto  crashes,  swings, 
leaps,  jumps,  rescues  and  what  not. 

Yet  there  is  a  real  story  behind  all  the  thrills. 
One  that  is  romantic,  dramatic,  breezy  with 
sparkling  comedy,  sometimes  tragic — as  the 
stunt  misses  fire  and  the  performer  is  killed — 
a  love  story  that  is  f/iU  of  emotion  stirring 


MARION 
DAVIES 

plus 

"PEG  O' 
MY  HEART" 

plus 

LAUGHS! 
TEARS! 
ACTION! 
THROBS! 

plus 

A  NATIONAL 
AD  CAMPAIGN 

plus 

U'GM  SHOW' 
MANSHIP! 

Isn^t  that  a 
pretty  dish  to 
set  before  the 
fansl 

More 
M-G-M 


40 


MOTION    PICTURE  HERALD 


December    31,     I  932 


human  interest  and  a  real  stunt  punch  at  the 
finish,  a  boat  ride  over  a  roaring  cataract  that 
enables  Skipper,  who  had  turned  yellow  in  the 
eyes  of  his  pals,  to  get  the  money  that  will  in- 
sure his  wife  being  properly  taken  care  of  while 
their  baby  is  born. 

All  the  colorful  superstitions  of  the  stunt 
men  have  been  included,  as  have  a  whole  host  of 
interesting  side  lights  on  the  way  they  live  and 
love  and  hope  that  their  names  wont  be  the 
next  to  be  scratched  off  the  board.  In  such  a 
fast  moving  succession  of  thrills,  it  would  ap- 
pear that  the  picture  would  be  lacking  in  ap- 
peal to  the  women.  But  such  is  not  the  case. 
Interwoven  through  all  the  excitement  is  a 
love  story,  which  portrays  the  woman's  fear  of 
her  mate's  hazardous  calling  that  will  sink 
right  down  into  the  heart  of  every  woman  who 
sees  it.  Likewise  it  might  seem  that  a  con- 
tinuation of  thrills  would  become  monotonous, 
yet  each  different  episode  is  so  much  a  part 
of  the  main  story  that  it  tends  to  add  to  the 
suspense  and  create  new  interest. 

Properly  exploited,  making  use  of  an  atmos- 
pheric campaign,  that  it  just  as  exciting  and 
interesting  as  the  picture  itself,  in  both  adver- 
tising and  ballyhoo,  it  appears  that  "Lucky 
Devils"  can  easily  be  turned  into  a  real  money- 
maker. Stress  the  novelty  of  this  show,  its 
color  and  startling  realism.  Assure  your  pa- 
trons that  this  show  features  a  brand  of  enter- 
tainment that  will  alternately  hold  them  sit- 
ting on  the  edges  of  their  chairs  and  then  stir- 
ring their  deepest  sympathies ;  that  it  will  make 
them  gasp  and  laugh  and  that  the  breath  tak- 
ing climax  will  give  them  a  new  insight  into 
just  what  men  and  women  sometimes  have  to 
do  to  provide  screen  entertainment. 

There  is  more  than  enough  to  hold  the  tense 
interest  of  adults  of  both  sexes  and  the  young- 
sters will  be  talking  about  it  for  weeks  after 
they  have  seen  it. — McCarthy,  Hollywood 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  Ralph  Ince.  From  a  story  by  Casey  Robinson 
and  Bob  Rose,  Screen  play  by  Agnes  Christine 
Johnston  and  Ben  Markson.  Photographed  by  J. 
Roy  Hunt.  Release  date,  February  3,  1933  (tentative). 
Running  time,  60  minutes. 


CAST 

Skipper  Bill  Boyd 

Fran   ...Dorothy  Wilson, 

Bob  ............William  Gargan 

Gabby   Roscoe  Ates 

Happy  Bruce  Cabot 

Frankie  Creighton  Chaney 

Doris     .....Julie  Haydon 

Midge    niyllis  Fraser 

Ginger  Betty  Furness 

Slugger   William  Bakewell 

Rusty   Bob  Rose 

Neville   Gladden  James 

Toots  Sylvia  Picker 

Spence  Edwin  Stanley 

Cameraman   Charles  Gillette 


TeilnehmerAntwortetNicht 

The  Party  Does  Not  Answer 

(Capital  Film) 
Drama 

A  drama  of  a  crook,  a  girl  and  a  clever 
detective,  this  is  fair  German  screen  entertain- 
ment, but  offering  no  assistance  to  the  poten- 
tial patron  lacking  a  knowledge  of  the 
language.  In  consequence,  the  picture  must  be 
offered  to  an  audience  which  can  fully  appre- 
ciate it  through  understanding  of  the  dialogue. 

Dorothea  Wieck  is  the  best  cast  name  for  the 
exhibitor  who  can  advisably  show  the  picture, 
since  she  acquired  a  considerable  and  wholly 
justified  reputation  for  her  performance  in 
the  notable  "Maidens  in  Uniform,"  still  play- 
ing on  a  two-a-day  policy  in  New  York.  It 
must  be  recorded,  however,  that  her  work  in 
the  present  film  does  not  measure  up  to  the 
standard  reached  in  the  earlier  film,  chiefly  by 
reason  of  the  material  with  which  she  has  to 
work.  The  name  is  nonetheless  important  in 
selling  the  film. 

The  narrative  is  concerned  with  the  manner 
in  which  the  detective  solves  the  origin  of  the 
mysterious  thefts  of  the  contents  of  the  safe 
of  a  large  company.  The  gentleman  under 
suspicion,  posing  as  the  operator  of  an  auto- 
mobile school,  is  finally  forced  into  admission 


of  guilt  through  the  efforts  of  his  attractive 
secretary,  played  by  Miss  Wieck,  and  a  young 
man  who  worms  his  way  into  the  confidence 
of  the  criminal,  but  is  in  reality  the  son  of  the 
owner  of  the  company  which  the  crook  victim- 
ized. The  romance  develops  in  expected  fash- 
ion, and  a  bit  of  comedy,  as  well  as  excitement 
is  introduced  when  the  students  of  a  police 
school  become  closely  involved  in  the  discovery 
of  the  criminal.  When  he  escapes  in  a  high- 
powered  car  the  students  give  chase,  mounted 
on  motorcycles. 

This  is  fair  entertainment  for  those  who, 
through  an  understanding  of  German,  can  more 
readily  appreciate  the  plot  and  its  development. 
One  name  will  mean  something  to  the  patrons, 
and  should  be  used  to  the  best  advantage. 
There  is  no  real  mystery  element  involved, 
consequently  it  would  be  inadvisable  to  place 
any  stress  on  that  angle. — Aaronson,  New 
York. 

Produced  by  Elite  Tonfilm.  Distributed  by  Capital 
Film  Exchange.  Story  by  Eis  and  Katscher.  Di- 
rected by  Rudolf  Katscher  and  Marc  Sorkin.  Photo- 
graphed by  Franz  Planer.  Sound  by  Jansen.  Re- 
lease date,  November  29,  1932.  Running  time,  76 
minutes. 

CAST 

Nikolai   Gustav  Gruendgens 

Doris  Dorothea  Wieck 

Konrad  Quandt   Gustav  Diessl 

Inspector  Roller   Oskar  Sima 

Student  Tibor  von  Halmay 

Brika  Truus    von  Alten 

Body   Vladimir  Sokoloff 


$li€CT§ 


The  Gay  Nighties 

(RKO  Radio) 
Speed  and  Laughs 

Clark  and  McCullough  take  a  dab  in  politics 
and  use  the  age-old  gag  of  a  vampire  lure  to 
put  their  opponent  out  of  the  race  and  incident- 
ally get  themselves  into  a  peck  of  trouble. 
McCullough  is  the  political  manager;  Clark  is 
his  candidate.  Arriving  at  the  convention  hotel, 
they  find  their  opponent  almost  sure  of  the 
nomination.  The  hotel  is  a  madhouse  of  strange 
happenings.  A  gangster  battle,  with  popping 
pistols  and  roaring  machine  guns,  rages  up  and 
down  the  corridors  and  through  their  rooms. 
A  newspaper  reporter  can't  find  a  place  to  pitch 
his  bed. 

Just  as  McCullough  is  dressed  up  to  imper- 
sonate a  woman  and  a  date  is  made  with  his 
rival,  a  sleep-walking  beauty  wanders  upon  the 
scene.  Politics  is  forgotten  and  even  while  a 
squad  of  motorcycle  policemen  race  through  the 
corridors,  Clark  is  engrossed  in  trying  to  meet 
the  sleep-walker.  And  when  all  is  thought  to 
have  been  arranged,  instead  of  the  beauty  be- 
ing in  the  room,  it's  the  wandering  reporter. 

The  picture  moves  with  lots  of  speed,  and 
laughs  tumble  over  each  other.  Running  time, 
18  minutes. — McCarthy,  Hollywood. 


Duck  Hunter's  Paradise 

(MGM) 

Fair 

Thousands  of  ducks  of  all  species  swarm 
overhead  as  Mr.  and  Mrs.  Hunter  in  their 
duck  blind  among  the  rushes  take  quick  and 
invariably  successful  shots  at  the  flocks  wheel- 
ing above.  Interesting  is  the  manner  in  which 
their  dog  retrieves  the  fallen  ducks,  in- 
stinctively choosing  a  wounded  rather  than  a 
dead  duck,  knowing  the  wounded  may  escape, 
and  amusing  is  his  encounter  with  a  skunk, 
which  ends  in  disaster  and  sends  him  home  in 
disgrace.  A  fair  subject. — Running  time,  10 
minutes. 

Glad  Rags  to  Riches 

(Educational) 
Appealing 

The  Baby  Stars  present  a  likable  bit  with 
melodrama  made  richly  humorous  by  the  youth 


of  the  players.  The  tot  who  played  the  villain- 
ous proprietor  of  the  night  club  is  particularly 
good.  There's  a  natural  appeal  to  juveniles 
here. — Running  time,  11  minutes. 


Gorges  of  the  Ganges 

(Fox) 
Splendid 

Pictorially  beautiful,  striking  in  subject  mat- 
ter and  material,  this  subject  of  the  Magic 
Carpet  series  carries  the  audience  into  the  rac- 
ing currents  of  the  turbulent  waters  of  the 
Ganges  River,  where  the  huge  and  unwieldy 
river  junks  laboriously  make  their  way  up  the 
stream,  where  women  beat  their  clothes  against 
the  rocks  in  a  crude  laundry  beside  the  rush- 
ing tide.  Reaching  a  pinnacle  of  pictorial  im- 
pression is  the  sequence  showing  the  peasant 
natives,  harnessed  like  horses,  dragging  the 
boat  up  stream,  sometimes  wading  to  their 
waists,  again  struggling  with  animal-like  dog- 
gedness  at  their  slaving  task.  There  is  cer- 
tainly no  need  for  the  absent  dialogue  here. — 
Running  time,  9  minutes. 


The  Sponge  Divers  of  Tarpon 

(Stanley) 
Excellent 

The  use  of  Western  Electric  wide  range 
recording  equipment  at  the  location  of  the 
filming  has  provided  this  subject  with  a  unique 
and  interesting  feature  of  difference.  Pictured 
is  the  work  of  the  Greek  sponge  divers  of  Tar- 
pon Springs,  Fla.,  with  the  actual  sound  of  their 
voices,  the  movement  of  the  divers  and  the 
hum  of  the  activity  adding  much  to  the  effective- 
ness of  the  subject.  Produced  by  Cinelog  Cor- 
poration under  the  supervision  of  Lorenzo  Del 
Riccio,  the  short  is  of  wide  appeal  and  gen- 
eral interest,  worth  a  spot  on  any  bill.  Lowell 
Thomas  renders  accompanying  dialogue.  Run- 
ning time,  11  minutes. 

The  Pie-Covered  Wagon 

(Educational) 
Novel 

Rather  novel,  in  a  measure  amusing,  is  this 
short  subject  featuring  a  group  of  cute  baby 
stars,  infants  but  shortly  out  of  the  safety  pin 
stage,  who  enact  a  burlesque  upon  the  covered 
wagon-Indian  raid  theme,  with  entertaining  re- 
sults. The  babies  are  in  the  first  place  attrac- 
tive, in  the  second  amusing  in  their  costumes 
and  lastly  apparently  having  the  time  of  their 
lives  which  reaction  with  little  doubt  should 
transfer  itself  to  the  audience.  An  amusing 
novelty.   Running  time,  10  minutes. 

The  Tiger  Hunt 

(Principal) 
Unusual 

After  a  brief  introduction.  Commander  Dyott, 
famed  English  explorer,  renders  the  accom- 
panying descriptive  dialogue  to  these  scenes  of 
a  tiger  hunt,  in  the  grand  manner,  in  the  jungles 
of  India.  Indicating  that  the  death  of  the 
marauding  tiger,  the  lord  of  the  jungle,  is  a 
worthwhile  event  in  the  jungle,  the  explorer 
describes  the  hunt,  conducted  on  the  backs  of 
one  hundred  huge  elephants  trained  for  the 
purpose.  Unusually  effective  closeups  ol  the 
fleeing  tigers  are  interesting,  but  the  actions  of 
the  elephants  are  perhaps  of  greater  appeal.  An 
interesting  subject. — Running  time,  20  minutes. 

Broadway  Gossip 

(Educational) 
Interesting 

There  is  newness  and  newsiness  in  the  series 
of  the  "columnist  newsreel"  as  reported  by 
Leo  Donnelly.  Whether  there's  a  danger  of 
overfeeding  the  public  with  sensational  news  of 
the  stars  and  their  loves  is  a  subject  in  itself. 
That  the  material  should  be  well  received  seems 
indisputable.— Running  time,  9  minutes. 


Norma  Shearer's 
at  the  CapitoL 
Let's  go!'' 


The  millions  whose  hearts  were  touched  by  the 
pathos  and  beauty  of  her  work  in  M'G-M's 
"Smilin'  Through"  are  awaiting  eagerly  her  next 
romantic  role.  It  is  based  on  the  stage  play 
"La  Tendresse"  [temporary  title)  and  is  now  in 
production  at  the  M-GM  studios^  i^Xr 


on  next  page) 


42 


MOTION    PICTURE  HERALD 


December    3  1,    I  932 


THEATRE  RECEIPTS 


The  total  of  theatre  receipts  from  106  houses  in  20  key  cities  of  the  country 
for  the  calendar  week  ended  Decennber  24,  1932,  reached  $1,009,254,  a  decrease 
of  $126,749  from  the  total  for  the  previous  calendar  week,  ended  December  17, 
when  109  theatres  in  20  cities  grossed  an  aggregate  of  $1,136,003.  During  the 
more  recent  seven-day  period  no  new  high  individual  theatre  record  figures  were 
established,  while  18  new  low  record  individual  house  totals  were  noted.  This  com- 
pares with  no  new  "highs"  and  eight  new  "lows"  for  the  preceding  week. 


(.Copyright,  1932:  Reproduction  of  material  from  this  department  without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Boston 

Fenway 
Keith's 


1,800  30c-50c 
3,500  30c-55c 


Keith-Boston    ..    2,900  25c-5Sc 

Loew's  Orpheum  2,200  2Sc-S5c 

Loew's    State. . .  3.700  2Sc-SSc 

Metropolitan    ..    4,350  35c-65c 

Paramount    ....    1,800  30c-S0c 

Buffalo 

Buffalo                  3,500  30c-65c 

Century                  3,000  25c 

Great   Lakes   ..   3,000  2Sc-40c 

Hippodrome    ...   2,100  2Sc 

Lafayette               3,300  25c 

Chicago 

Chicago   ...  4.000  3Sc-68c 

McVickers            2.284  3Sc-68c 

Oriental                3,940  35c-68c 

Palace                   2,509  35c-75c 

Roosevelt                1,591  25c-55c 

Cleveland 

Mall                        753  15c-25c 

RKO  Palace  ...    3,100  25c-60c 

State                    3.400  2Sc-60c 

Stillman                1,900  25c-35c 

Warner's   Lake.     800  15c-S0c 

Denver 

Denham                1.700  15c-2Sc 

Denver                 2,500  2Sc-S0c 

Htiffman's  Rialto    900  20c-40c 

Orpheum              2,600  2Sc-50c 

Paramount    ....  2,000  25c-40c 

Detroit 

Downtown    ....  2,750  25c-S0c 

Fisher                    2,700  25c-65c 

Fox                     5.100  25c-50c 

Michigan                4,000  25c-75c 

United    Artists.  2,000  25c-7Sc 


Current  Week 


Picture 


"Me  and  My  Gal"  (Fox)  and....  13,000 

"Those   We  Love"   (Tiffany ^ 

"Fengruin  Poo!  Murder"  (Radio)..  19,500 


"Afraid  to  Talk"  (U.)    20,000 

"Fast    Life"    (MGM)  20,000 

"Fast    Life"    (MGM)    21,000 


'LTnder-Cover  Man"  (Para.). 


36,000 


"Me  and  My  Gal"  (Fox)  and....  16,000 
"Those  We  Love"  (Tiffany) 


"Under-Cover  Man"  (Para.). 
"Central  Park"  (F.  N.).  


"The    Conquerors"  (Radio)  

(9  days) 

"The  Devil  Is  Driving"  (Para.). 
(4  days) 

"They  Call  It  Sin"   (F.  N.)  

(3  days) 

"Wild   Girl"  (Fox)   

(7  days) 
"The  Tliirteenth  Guest"   

(3  days)  (Monogram) 


'The  Match  King"   (F,  N.). 


'The  Big  Drive"   (A.  L.  Rule). 
(25c -55c) 

'Secrets  of  the  French  Police". 
(Radio) 


"The  Sport  Parade"  fRadio).... 
"They   Call  It   Sin"   (F.  N.)... 


14,300 
5,100 
8,900 
2,300 
2,100 
7,100 

2,000 

20,000 
15,000 
13,000 

22,500 
10,000 

1,250 


'The   Crooked  Circle"   

(World  Wide) 

"The  Penguin  Pool  Murder"   17,000 

(Radio) 

"Under-Cover  Man"  (Para.)   15,500 

(25c -50c) 

"Mr,  Robinson  Crusoe"  (U.  A.)..  4,300 


'The  Old  Dark  House"  (U.). 


"White   Eagle"   (Col.)  and  

"Silver   Lining"  (Patrician) 
"You  Said  a  Mouthful"  (F.  N.). 
(8  days) 

"The  Golden   West"  (Fox)  

(3  days) 

"Big   City    Blues"    (W.  B.)  

(4  days) 

"Air  Mail"  (U.)   


'Fast  Life"  (MGM) 

(3  days) 
'Central   Park"  (F. 

(4  days) 


N.). 


'Goona  Goona"  (First  Div.)  and. 
■'False  Faces"  (World  Wide) 
'Faithless"  (MGM)   


'The  Golden  West"  (Fox). 
"Fast    Life"  (MGM)  


'revious 


Week 


Gross  Picture 


Gresa 


"The  Devil  Is  Driving"  (Para.)  15,000 
and  "Central  Park"  (F.  N.) 

''Goona  Goona"  (First  Div.)  and  22,000 
"Slightly   Married"  (Chesterfield) 

'Rockabye"  (Radio)    22,500 

'Flesh"    (MGM)    21,500 

"Flesh"  (MGM)    22,500 


'Call   Her  Savage"  (Fox). 


40,000 


"The  Devil  Is  Driving"  (Para.)..  17,000 
and  "Central  Park"  (F.  N.) 


"Call   Her  Savage"   (Fox)   17,500 

"Red   Dust"   (MGM)   6,300 

"Too  Busy  to  Work"  (Fox)   8,200 

"The  Mask  of  Fu  Manchu"    9,800 

(MGM) 


"False   Faces"   (World  Wide)... 


6,700 


'Flesh"   (MGM)    26,000 

'Call   Her  Savage"   (Fox)   8,200 

(2nd  week) 

'Me  and  My  Gal"  (Fox)    15,000 


'False  Faces"  (World  Wide)....  14,000 
(6  days) 

 J  


"Rackety   Rax"   (Fox)    1,700 

"False  Faces"  (World  Wide)....  17,500 


"If  I  Had  a  Million"  (Para.)....  18,000 
(35c -60c) 

"Sherlock    Holmes"    (Fox)   3,600 


'Life  Begins"   (F.   N.)  and... 
'Virgins   of   Bali"  (Principall 
(2nd  week) 


3,100      "Central   Park"    (F.   N.)    3.000 


3,000      "Strange  Love  of  Molly  Louvain"  1,800 
(F.  N.) 

11,000      "Silver   Dollar"   (F.    N.)   8,000 

(2nd  week) 

1.200  "One  Way  Passage"  (W.  B.)....  2,750 
1.300 

10.000      "Call   Her  Savage"   (Fox)   12,000 

1,500      "Faithless"    (MGM)    1,500 

(3  days) 

2,000      "The  Devil  Is  Driving"  (Para.)..  2,500 
(4  days) 


7,500      "No  More  Orchids"  (Col.)   9,600 

10  400      "The  Mask  of  Fu  Manchu"   11,200 

(MGM) 

12,500      "Call   Her  Savage"   (Fox)   21,500 

14.600      "Flesh"   (MGM)    20,400 

6,700      "Life   Begins"   (F.   N.)   and   9,200 

"Virgins  of  Bali"  (Principal) 
(1st  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High   12-5  "Frankenstein"   27,000 

Low  3-25-32  "Explorers  of  the  World".  16,000 

High  4-9-32  "Steady  Company"   26,000 

Low  7-9-32  "By  Whose  Hand?"   16,500 

High  1-24  "Hell's  Angels"   32,500 

Low  8-4-32  "Unashamed"    18,000 

High  6-18-32— 

"Hell  Divers"  "Possessed"  andl 

"Sin  of  Madelon  Claudet"  /  26,000 

Low  7-18  "Man  in  Possession"   19,000 

High  1-31  "No  Limit"    44,500 

Low  7-4  "I  Take  This  Woman"   30,000 

High  3-28  "My  Past"    39,500 

Low    12-23-32    "Under-Cover    Man"....  14,300 

High  2-14   "Cimarron"   25,600 

Low  12-9-32  "Rain"   4,700 

High  8-8  "Politics"    35,100 

Low  11-25-32  "Night  After  Night"   7.800 

High  2-14  "Free  Love"   26,300 

Low  7-16-32  "New  Morals  for  Old"   4.200 

High  4-11  "Ten  Cents  a  Dance"  24,100 

Low  6-11-32  "The  Secret  Witness"   5,800 

High  1-23-32  "Two  Kinds  of  Women".  67,000 

r.ow   12-22-32  "Tlie  Match  King"   20,000 

High  2-7  "Doorway  to  Hell"  38.170 

Low   12-20-32  "The   Big   Drive"   15,000 

High  3-7  "My  Pasf   46,750 

Low  12-22-32  "Secrets  of  the  French  Police" 

13,000 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low   12-15-32   "False    Faces"   14,000 

High  4-11  "Dishonored"    30,350 

Low  12-21-32  "Tliey  Call  It  Sin"   10,000 

High  5-2  "Laugh  and  Get  Rich"   40,000 

Low  12-23-32  "The  Pengviin  Pool  Murder" 

17,000 

High  12-5  "Possessed"    30.000 

Low   6-20   "Vice   Squad"   14,000 

High  10-3  "Five  Star  Final"   15,000 

Low  7-4  "Big  Business  Girl"   2,0«0 

High  8-8  "Politiea"    25,000 

Low  11-30-32  "If  I  Had  a  Million"....  8,000 

High  1-10  "Hell's  Angels"   22,000 

Low    6-25-32    "Forgotten    Command-  \ 

ments"  and  "Reserved  for  Ladies"/  3,450 


Following  its  5  months  run  at  the 
$2  Astor  Theatre  on  Broadway  and 
its  Road-Show  engagements  in 
principal  cities,  "Strange  Interlude*' 
comes  at  popular  prices  to  the  thea- 
tres of  America.  M-G-M  is  proud  to 
give  to  theatres  a  new  impetus  in 
entertainment,  a  remarkable  stage 
play  made  into  a  talking  picture  to 
which  time  will  accord  an  immortal 
place  in  film  annals. 


V 


The  M'G'M 
Netu  Year's 
party  is  still  going 
strong  on 
next  page*' 


44 


MOTION    PICTURE  HERALD 


December    31,  1932 


CTHC/ITCE  CECEIPTS  —  CCNT'Dl 


Theatres 


Current  Week 


'revious 


Week 


High  and  Low  Gross 


Picture 


Gross  Picture 


Hollywood 


Pantages    3,000  25c-40c 

W.  B.  Hollywood  3,000  2Sc-SSc 


Indianapolis 

Aswil©    ........  1,100 

Circle    2.800 


Indians 
Lyric  . 
Palace 


3,300 
2.000 
2.800 


35c-S0c 
3Sc-S0c 

3Sc-S0c 
3Sc-50c 
3Sc-S0c 


"Prosperity"    (MGM)    7,000 

"Central    Park"    (W.    B.)   9,800 

"Little   Orphan  Annie"   (Radio)..  3,000 

"Tlie  Match  King"  (F.  N.)   5,000 

(4  days) 
"Follow  the  Leader"  (Para.) 

(3  days) 

"No  More  Orchids"  (Col.)   8,000 

"Men  Are  Such  Fools"  (Radio)..  7,000 

"Payment   Deferred"    (MGM)    ...  4,500 


"The  Mask  of  Fu  Manchu'' 
"They  Call  It  Sin"  (F.  N.) 


"Air   Mail"  (U.) 


"Central   Park"   (F.  N.). 


Gross 


10,700 
8,800 


3,000 
4,500 


"The   Devil   Is   Driving"    (Para.)  6,000 

"Me  and  My  Gal"  (Fox)   7,000 

"Flesh"    (MGM)    6,000 


(Tabulation  covers  period  from  January,  1931 
to  date) 


High  4-30-32  "Careless  Lady"   22,400 

Low  12-7-32  "Rain"    6,300 

High  2-7  "Little  Caesar"   30,00* 

Low  11-7  "Honor  of  the  Family"   7,000 


High  6-13  "Daddy  Long  Logs"   10,00* 

Low  8-20-32  "Jewel  Robbery"   2,500 

High  2-14  "Cimarron"    13,000 

Low  7-30-32  "Westward  Passage"   3,500 

High  1-17  "Her  Man"   25,000 

Low  9-10-32  "Bring  'Em  Back  Aliye"..  5,000 


High  5-2  "Trader  Horn"   22,000 

Low  12-23-32  "Payment  Deferred"    4,500 


Kansas  City 

Liberty   1,000  15c-2Sc 

Midland    ......  4.000  2Sc-50c 

Newman    2.000  25c-50c 

Uptown   ...  2,000  2Sc-40c 


Los  Angeles 


Loew's  State  ..  2,416 
Paramount    ....  3,596 

RKO    2.700 

United  Artists  2,000 
W.  B.  Downtown  2,400 
W.  B.  Western.  2,400 


25c-65c 
3Sc-70c 
25c-55c 

25c-35c 
2Sc-S5c 
S5c-$1.65 


Minneapolis 

Century    1,640  2Sc-40c 

Lyric   1.238  2Sc-40c 

RKO  Orpheum.  2,900  2Sc-SSc 

State  ......   2,300  25c-55c 


"The  Most  Dangerous  Game"   2,300 

(Radio) 

"Payment  Deferred"  (MGM)  ....  6,500 
(7  days  and  Sat.  midnite  show) 

"The  Devil  is  Driving"  _  (Para.) .'.  5,500 
(7  days  and  Sat.  midnite  show) 

"Life  Begins"  (F.  N.)   4,900 

"Me  and  My  Gal"   (Fox)   10,700 

"He  Learned  About  Women"   17,000 

(Para.) 

"Penguin   Pool  Murder"   (Radio).  6,500 

Mr.  Robinson  Crusoe"   (U.  A.)..  8,000 

"Central   Park"   (F.  N.)   9,400 

"The  Kid  From  Spain"  (U.  A.)..  6,900 
(4th  week-5  days) 

"Evenings  for  Sale"  (Para.)   4,C(X) 

"Six  Hours  to  Live"  (Fox)   2,000 

"The  Sport  Parade"  (Radio)   11,000 

"Rain"   (U.  A.)   6,000 


"Hell's   Highway"    (Radio)   2,500 

'Flesh"   (MGM)    12,800 

(7  days  and  Sat.  midnite  show) 

'Under-Cover  Man"  (Para.)   6,000 

(7  days  and  Sat.  midnite  show) 

'Sherlock    Holmes"    (Fox)   4,000 


"Flesh"    (MGM)    14,750 

"The  Devil   Is   Driving"    (Para.)  19,500 

"No  More  Orchids"  (Col.)   1,500 

(3  days) 

"The   Mask   of   Fu   Manchu"....  8,650 

'They  Call  It  Sin"   (F.   N.)   9,700 

'The  Kid  From  Spain"  (U.  A.)..  10,000 
(3rd  week) 


"Mr.   Robinson   Crusoe"   (U.   A.)  4,500 

"Tiger   Shark"    (F.    N.)   2,000 

"Rockabye"    (Radio)   12,500 

"Call   Her  Savage"   (Fox)   7,200 


High  1-23-32  "Hell  Divers"   30,400 

Low  12-8-32  "Man  Against  Woman"...  6,000 

High  2-27-32  "Shanghai  Express"   25,000 

Low  12-8-32  "Evenings  for  Sale"   5,000 

High  1-10  "Girl  of  the  Golden  West"  8,000 

Low  S-21-32   "Lena  Rivers"   2.000 


High  10-25  "Susan  Lenox"   39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  10-31  "Beloved  Bachelor"   41,009 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 


High  9-26  "Monkey  Business"   32,000 

Low  2-6-32  "Sky  Devils"   3,000 

High  2-7  "Little  Caesar"   27,008 

Low  4-23-32  "Destry  Rides  Again"   6,200 


High  5-30  "KiW"   4,000 

Low  1-24  "Men  on  Call"   1,200 

High  12-14  "Cimarron"    30,000 

Low  12-24-32  "The  Sport  Parade"   11,000 

High  1-2-32  "Sooky"    10,000 

Low    12-24-32    "Rain"    6,000 


Monfreal 

Capitol                 2.547  25c-7Sc 

Imperial   ..  1,914  15c-S0c 

Loew's   ..........  3,115  25c-75c 

Palace  . .  . .  2,600  2Sc-75c 

Princess                2,272  25c-60c 

New  York 

Cameo                    549  25c-75c 

Capitol                4,700  35c-$1.6S 

Criterion                  850  50c-$1.65 

Embassy                  598  2Sc 

44th  Street   ....    1,482  25c-$1.10 

Mayfair                2,300  35c-85c 

Palace                    2,500  55c -$1.65 

Paramount            3,700  40c-$1.10 

Rialto                   1,949  40c-$1.10 

RiToli                   2,103  40c-$1.10 

Stnmd                  3,000  35c-$1.10 

Winter  Garden.  1,949  35c-$1.10 


'Too  Busy  to  Work"  (Fox)  and..  9,000 
"Sherlock  Holmes"  (Fox) 

"Cendrillon  de  Paris"  (French)..  1,800 
and  "Le  Fils  de  I'Autre"  (French) 

'Faithless"   (MGM)    10,000 

'Life  Begins"  (F.  N.)   8,500 

'ITie  Crusader"  (Majestic)  and..  6,000 
'Hearts  of  Humanity"  (Majestic) 


"Virgins    of    Bali"    (Principal)...  2,900 

(2nd  week) 

"Flesh"    (MGM)    45,674 

(2nd  week) 

"A  Farewell  to  Arms"  (Para.)   15,200 

(2nd  week) 

All    Newsreel    5,893 

"Maedchen   in   Uniform"    4,500 

(Krimsky  &  Cochran)  (14th  week) 

"The  Sport  Parade"  (Radio)   9,000 

"The  Kid  From  Spain"  (U.  A.)..  8,700 

(5th  week) 

"The  Devil  Is  Driving"  (Para.)..  35,200 

(8  days) 

"Sign    of   the    Cross"    (Para.)....  13,100 
(3rd  week) 

"If  I  Had  a  Million"  (Para.)....  14,500 

(3rd  week-8  days) 

"The  Match  King"  (F.  N.)   18,974 

(2nd  week) 

"Afraid    to    Talk"    (U.)   9,513 


"Payment  Deferred"  (MGM)  and  8,500 
"Sport  Parade"  (Radio) 

'M.  de  Porceaugnac"  (French)..  2,000 
and  "Coiflfeur  pour  Dames"  (French) 

"Kongo"    (MGM)    11,500 

'If  I  Had  a  Million"  (Para.)....  10,500 

'Night  Club  Lady"  (Col.)  and..  6,500 
'Wild  Girl"  (Fox) 


"Virgins  of  Bali"  (Principal)  

(1st  week) 
"Flesh"  (MGM)  

(1st  week) 
"A  Farewell  to  Arms"  (Para.)... 

(1st  week) 
All  Newsreel   


"Maedchen   in  Uniform"   

(Krimsky  &  Cochran)  (13th 
"Secrets  of  the  French  Police".. 

(Radio) 

"The  Kid  From  Spain"  (U.  A.).. 

(4th  week) 
"Uptown  New  York"   

(World  Wide)   (6  days) 
"Sign   of   the   Cross"  (Para.)  

(2nd  week) 

"If  I  Had  a  MilUon"  (Para.).... 

(2nd  week) 
"The    Match    King"    (F.  N.).... 

(1st  week) 
"Central   Park"   (F.  N.)  


4,780 
52,504 
15,500 

6,277 

4,400 

week) 
14,650 

7,750 
23,200 
9,700 

16,000 
9,400 
23,742 


High 
Low 

High 

Low 

High 
Low 
High 

Low 
High 

Low 


1-10  "Just  Imagine" 
12-23   "The  Guardsman' 


Child" 


and  1 
"The  Tip-Off"/ 
1-17  "Office  Wife"  

12-23-33  "Cendrillon  de  Paris 
and  "Le  Fils  de  I'Autre 

4-2-32  "Fireman,  Save  My  Chil 

7-18  "Stepping  Out"  

4-2-32  "One  Hour  With  You".., 

12-23-32  "Life  Begins"   

4-1  "City  Lights'^  

12-23-32  "The  Crusader"  and  ) 
and  "Hearts  of  Humanity"  ] 


18.000 

8,000 
10,000 

1,800 
16,500 

9,000 
19,500 

8,500 
22,500 

6,000 


High  1-9-32  "Mata  Hari"  110,466 

Low  7-2-32  "New  Morals  for  Old"   29,767 

High  1-3  "Reaching  for  the  Moon"   22,675 

Low    5-24-30    "Silent    Enemy"   10,800 

High  1-3  Newsreels    9,727 

Low  11-3-32  Newsreels    5,200 

High  12-12  "Frankenstein"    53,800 

Low  4-30-32  "Cohens  and  Kellys  in  Hol- 
lywood   7,600 


High  2-7  "Finn  and  Hattie"  

Low  12-23-32  "The  Devil  Is  Driving".. 

High  2-27-32  "Shanghai  Express"  

Low  6-27  "Draeula"  and  1 
"Hell's  Angels"  f 
High  1-9-32  "Dr.  Jek^l  and  Mr.  Hyde" 

Low  7-29-32  "Igloo"  

High  1-17  "Little  Caesar"  

Low  4-2-32  "The  Missing  Rembrandt" 

High  9-19  "Five  Star  Final"  

Low  8-20-32  "Hollywood  Speaks"  


85,900 

35,200 
64,600 

4,500 
67,100 

8,000 
74,821 

8,012 
59,782 

5,6-90 


]oan 

Crawford 
in  a  new 
de  luxe 
role  with 
slinky  clothes 
and  luxurious 
backgrounds 
peppy 
pretty 
dramatic 
sexy 


thrilling 
title  to  be 
announced ! 


(On  to  next  M-G-M  page) 


46 


MOTION    PICTURE  HERALD 


December    3  1,    1  932 


[THEATKE  RECEIPTS  —  CONT'D  1 


Theatres 

Oklahoma  City 

Capitol                  1,200  lOo-SSc 

Criterion                1,700  10c-S5c 

Liberty                  1,500  10c-3Sc 

Mid-West               1,500  lOc-SSc 

Victoria                    850  15c-35c 

Omaha 

Paramount             2,900  25c-S0c 

State                    1.200  2Sc 

World                  2,500  25c-40c 

Philadelphia 

Arcadia                   600  30c-S5c 

Boyd   2,400  35c-7Sc 

Earle                     2,000  40c-65o 

Fox                      3,000  3Sc-7Sc 

Kariton                 1.000  30c-S5c 

Stanley                 3,700  3Sc-7Sc 

Stanton                 1.700  3Sc-S5c 


Current  Week 


Previous  Week 


Picture 


Gross 


'The   Devil   Is   Driving"    (Para.)  3,000 

'Fast   Life"    (MGM)   4,900 

'Me  and  My  Gal"  (Fox)   1,000 

(4  days) 

'Central  Park"  (F.  N.)   1,000 

(3  days) 

■'The  Call  It  Sin"  (F.  N.)   3,000 

'Men  of  America"  (Radio)   750 

(4  days) 

"Rain"  (U.  A.)    5,500 

■'Tiger  Shark"  (F.  N.)   600 

(3  days) 

'Evenings   for   Sale"    (Para.)   400 

(2  days) 

'Mr.  Robinson  Crusoe"  (U.  A.)..  5,750 
and  "Six  Hours  to  Live"  (Fox) 


"Night  After  Night"  (Para.)   2,300 

(6  days)  ^  _  „ 

"If  I  Had  a  Million"  (Para.)....  12,000 
(6  days) 

"Hell's  Highway"   (Radio)   13,000 

(6  days) 

"Uptown   New    York"   17,000 

(World  Wide)   (6  days) 

"Virtue"    (Col.)    3,000 

(6  days) 


"Evenings  for  Sale' 

(6  days) 
"The  Sport  Parade" 

(6  days) 


(Para.)   11,000 

(Radio)   8,500 


Picture 


Gross 


"Hold  'Em  Jail"  (Radio)   3,000 

"Flesh"    (MGM)    5,000 

"Once   in  a   Lifetime"    (U.)   1,100 

(4  days) 

"Breach   of  Promise"   950 

(World  Wide)  (3  days) 

"Rockabye"    (Radio)   3,000 


'Tess  of  the  Storm  Country"... 
(Fox) 


"Rackety  Rax"  (Fox)  and. 
'Sherlock  Holmes"  (Fox) 


6,250 


"Virgins  of  Bali"   (Principal)   1,650 


6,000 


"Smilin'   Through"    (MGM)   5,000 

(8  days) 

"Red   Dust"    (MGM)    12,000 

(2nd  week -6  days) 

"Scarlet   Dawn"    (W.    B.)   13,500 

(6  days)  (35c-6Sc) 

"False   Faces   (World   Wide)   18,000 

(6  days) 

"Payment   Deferred"   (MGM)   3,500 

(6  days) 


"Under-Cover    Man"    (Para.)   13,000 

(8  days) 

"The  Old  Dark  House"  (U.)   9,500 

(8  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  M31 
to  date) 


High  2-7  "Illicit"    11,000 

Low  12-24-32  "The  Devil  Is  Driving"..  3,000 

High   2-21    "Cimarron"   15,500 

Low  8-1-32  "Downstairs"    3,000 

High  1-24  "Under  Suspicion"   7,200 

Low  6-20  "Big  Fight"  and  1 

"Drums  of  Jeopardy"    J   900 

High  9-19  "Young  As  You  Feel"   11,000 

Low  12-24-32  "They  Call  It  Sin"   3,000 


High  4-23-32  "Tarzan,  the  Ape  Man".  13,750 
Low  S-21-32  "Wet  Parade"  and  "It's  \ 

Tough  to  Be  Famous    J  4,000 

High  3-14  "Trader  Horn"    10.000 

Low  11-18-32  "Faithless  and  \ 

"The  Painted  Lady"   f  1,100 


High  4-11 
Low  11-28 


"Men  Call  It  Love"   16,000 

"The  Cisco  Kid"   4,500 


High  12-17  "The  Guardsman"   6,S00 

Low  10-1-32  "Make  Me  a  Star"   l.SOO 


High  1-2-32  "Makers  of  Men"   27,000 

Low  7-23-32  "Miss  Pinkerton"   12,500 

High  2-7  "Man  Who  Came  Back"   40,000 

Low  6-18-32  "Mystery  Ranch"   15,000 

High  S-2  "City  Lights"   8,000 

Low  11-24-32  "Cabin  in  the  Cotton"  1 

and  "Age  of  Consent"      f  2,800 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21  "Last  Parade"    16,500 

Low  11-17-32  "All  American"   6.000 


Portland,  Ore. 


Fox  Broadway..  1,913  25c-65c 

Fox  Liberty  ....  1,800  15c -25c 

Oriental    2,040  2Sc-3Sc 

Uaited  Artists  .  945  25c-3Sc 


"The  Mask   of   Fu   Manchu"....  12,000 
(MGM) 

"Under-Cover    Man"    (Pa!ra.)....  1,000 

"This  Sporting  Age"   (Col.)   3,000 

"Six  Hours  to  Live"  (Fox)   3,500 


"You  Said  a  Mouthful"  (F.  N.)..  11,000 

"Wild  Horse  Mesa"  (Para.)   1,000 

"The  Crooked  Circle"    4,000 

(World  Wide) 

"If  I  Had  A  Million"  (Para.)   ..  2,500 


High 
Low 


1-10  "Min  and  BiU"  21.000 

10-1-32    "The   Crash"   2.800 


High  1-10  "Hell's  Angels"   

Low    11-2-32    "Payment  Deferred". 


12,500 
1,900 


San  Francisco 

Fitmarte    ......  1.400  2Sc-S0c 

Golden  Gate  ...  2,800  2Sc-65c 

Orpheum                 2,800  40c-S0c 

Paramount   ....  2.670  2Sc-7Sc 

United    Artists..  1.200  2Sc-S5c 

Warfield    ......  2.700  35c-90c 

Warner  Bros.  ..  1,380  3Sc-75c 


"The  Inn  at  the  Rhine"  (Foreign)  1,100 

"No  More  Orchids"    (Col.)   14,500 

"Passion    Play"   4,000 

"If  I  Had  a  Million"  (Para,)....  15,300 

"The   Last   Mile"    (Tiffany)   8,000 

"UndiJ^Cove?^  Man"    (Para.)   14,000 


"They  Call  It  Sin"  (F.  N.)   4,000      "Trouble   in   Paradise"  (Para.). 


"The  Last  Company"  (Foreign)  1,850 
"The   Sport    Parade"    (Radio)....  12,500 


'Flesh"    (MGM)    16,500 

'White   Zombie"    (U.   A.)   8,000 

(2nd  week-10  days) 

'Me    and    My    Gal"    (Fox)   16,000 


7,000 


High  8-4-25  "Bring  'Em  Back  Alive"..  24,000 
Low  6-11-32  "Lena  Rivers"    7,000 

High   12-12  "Frankenstein"    23,000 

Low  12-23-32  "Passion  Play"    4,000 

High  1-9-32  "The  Champ"    35,600 

Low  8-12-32  "Devil  and  the  Deep"   9,500 


High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  12-24-32  "Under-Cover  Man"   14,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 
Low  7-9-32  "Street  of  Women"   3,500 


Seattle 

Fifth  Aveaue... 
Liberty  ....... 

Music  Box  . . .  ■ 


2.750 
2,000 


25c-75c 
10c-25c 


950  25c-50c 


Paramount    3.050  25c-75c 

Washington 

C^ri^Ua    1.232  25c-40c 

Earle    2.323  25c-66c 

Fox    3.434  25c-66c 

Loew's  Palace..  2,363  35c-55c 

Metropolitan    ..  1.600  25c-SSc 

RKO  Keith's...  1.832  2Sc-5Sc 


"The  Mask  of  Fu  Manchu"    7,000 

(MGM)  and  "Evenings  for  Sale" 

(Para.)  (25c-55c) 

"Hell's   House"    (Zeldman)   2,000 

(4  days) 

"Out  of  Singapore"  (Goldsmith)..  1,800 
(4  days) 

"They   Call  It  Sin"   (F.   N.)....  2,000 
(5  days) 

"Little  Orphan  Annie"   (Radio)..  2,250 
(4  days) 

"If  I  Had  a  Million"  (Para.)....  9,000 


"Uptown  New  York"  (World  Wide)  2,500 

"Under-Cover    Man"    (Para.)   15,500 

"Night   After   Night"   (Para.)....  19,750 

"Red  Dust"   (MGM)    11,250 

(2nd  week) 

"Scarlet    Dawn"    (W.    B.)   4,500 

(6"4  days) 

"The  Unwritten  Law"   (Majestic)  4,500 
(6  days) 


"Faithless"    (MGM.)    7,000 

"Explorers  of  the  World"  (Raspin)  3,500 

"Three  on  a  Match"  (F.  N.)....  3,250 

"Sherlock    Holmes"    (Fox)   9,000 


"Stranger  in  Town"   (W.   B.)....  2,750 

"The  Match  King"  (F.   N.)   ....  16,000 

"Me  and  My  Gal"   (Fox)   20,750 

"Red  Ehist"   (MGM)    17,500 

(1st  week) 

"Goona    Goona"    (First    Div.)....  7,500 

"Secrets  of  the  French  Police''..  6,500 
(Radio) 


High  7-30-32  "Milioa  Dollar  Leri"   18,500 

Low  12-23-32  "Mask  of  Fu  Manchu"  ) 

and  "Evenings  for  Sale"        )  7,000 

High  1-10  "The  Laah"    11,509 

Low  11-11-32  "Amazon  Head  Hunters"  3.000 


High  2-28  "City  Lights"   14,000 

Low   11-25-32  "The  Crooked  Circle"..  3.000 


High  1-10  "Paid"   18,000 

Low  4-9-32  "No  One  Man"  and..  } 

"Devil's  Lottery"  j  7.000 


''MIN  AND  BILL"  HISTORY 
REPEATS  WITH 

"TUGBOAT 


ANNIE"! 


Sure  it's  Marie  Dressier  and 
Wallace  Beery!  What  a  pair  for 
one  show!  What  a  title!  And 

what  a  story  it  is!  Thank  you  [Zt^glV'' 
Showmen  of  M-Q-Mi  /o^. 


I 


48 


MOTION    PICTURE  HERALD 


December    31,  1932 


JENriNS*  COLrUM 


Alamo,  Texas 

DEAR  HERALD: 

Don't  let  anybody  tell  you  that  it  doesn't  get 
cold  down  here  in  the  Rio  Grande  valley.  This 
town  is  said  to  be  300  miles  south  of  the 
southern  part  of  Florida  where  they  grow  fruit 
and  we  have  been  colder  down  here  than  we 
have  been  in  many  places  in  the  north. 

It  has  rained  constantly  for  ten  days  and  ten 
nights  and  the  mercury  has  hung  around  32 
degrees  and  that  is  colder  than  10  below  in 
Nebraska,  at  least  you  get  colder.  Last  night 
it  dropped  to  24  degrees  and  that  fixed  their 
beans,  corn,  tomatoes  and  peppers,  and  outside 
of  their  grapefruit,  those  are  their  main  crops, 
and  this  is  going  to  be  pretty  tough  on  this 
valley  country. 

We  have  had  our  tarpon  tackle  all  ready,  and 
a  man  and  boat  engaged  to  take  us  out  in  the 
Gulf  to  catch  a  tarpon  and  hammer-head  shark, 
but  the  weather  has  been  so  rough  we  have 
been  unable  to  go.  That's  some  more  of  our 
luck.  We  wanted  to  show  some  of  those 
Izaak  Waltons  up  north  what  real  fishing  was 
and  now  we  are  leaving  for  the  north  and 
won't  be  able  to  do  it. 


Hip  hurrah,  out  comes  "What  the  Picture 
Did  for  Me,"  and  when  we  sit  down  with  our 
old  Jimmy  pipe  and  a  copy  of  the  Herald 
and  turn  to  that  department  we  feel  like  we 
could  lick  Jack  Dempsey,  Mike  Malony  and  a 
Texas  Longhorn  in  one  round.  It  certainly 
is  good  to  see  all  those  familiar  names  in  print 
again,  boys  we  have  called  on  and  who  have 
shown  us  such  a  royal  time,  and  each  name 
calls  to  mind  some  particular  thing  or  event 
that  made  a  lasting  impression  on  us.  For 
instance,  there's  Joe  Hewitt  of  Robinson,  Illi- 
nois, who  walloped  the  tar  out  of  us  on  the 
golf  links  and  then  staked  us  to  a  good  dinner 
but  who  gave  a  woman  a  check  for  a  renewal 
of  his  subscription  to  the  Herald  when  it 
wasn't  out  and  who  never  had  authority  to 
take  subscriptions,  but  we  got  there  just  in 
time  to  save  him.  Joe  shouldn't  fall  for  strange 
women,  we  never  do. 

Then  there  is  R.  V.  Fletcher  of  Hartington, 
Nebraska,  who  has  to  be  a  swell  fellow  to  live 
in  Hartington;  we  know  him  and  he  is.  Charles 
Lee  Hyde  of  Pierre,  South  Dakota,  one  of  the 
boys  who  helped  to  make  that  state  a  glorious 
place  to  live  provided  you  are  not  particularly 
adverse  to  grasshoppers.  Charles  Lee  fur- 
nishes entertainment  for  the  South  Dakota 
solons  when  the  legislature  is  in  session  and 
the  citizens  of  that  glorious  estate  during  the 
balance  of  the  year.  Charles  knows  a  good 
show  and  nothing  short  of  that  will  satisfy 
Charles. 

We  note  also  our  old  friend  Harry  Pace  of 
Audubon,  Iowa.  There's  a  regular  guy.  He 
never  carries  a  gun  when  we  call  on  him 
and  he  always  calls  us  "Daddy,"  which  we  don't 
like  very  much.  Steve  Farrar  of  Harrisburg, 
Illinois,  has  his  name  in  that  department  also. 
Steve  is  a  lover  of  liver  and  onions  but  says 
he  doesn't  like  home  brew.  He  always  treated 
us  like  we  were  one  of  the  family. 

P.  G.  Estee  of  Parker,  South  Dakota  (the 
champion  fish  liar  of  the  Northwest),  gets  in 
on  the  first  issue  (we  knew  he  would)  and 
if  the  Herald  will  blue-pencil  some  of  his  fish 
yarns  it  will  save  us  from  having  to  give  the 
readers  the  low  down  on  his  piscatorial  ability, 
we  know  him  pretty  well  and  would  dislike  to 
show  him  up,  because  he's  a  pretty  fine  chap. 

Mrs.  P.  J.  Zorn  of  Julesburg,  Colorado,  told 
us  when  we  called  on  her  recently  that  she 
would  send  some  reports  on  pictures.  We 
knew  she'd  do  it  because  she  prides  herself  on 
her  record  for  truthfulness.  She  is  not  only 
a  delightful  lady  but  she's  a  booster  for  the 
Herald,  and  that  alone  would  cover  a  multitude 
of  sins,  if  she  had  any,  which  she  hasn't. 

We  can't  remember  whether  we  have  met 


P.  A.  Stallings  of  Bowie,  Texas,  or  not.  If 
we  haven't  that's  just  too  bad  for  both  of  us, 
but  we  think  we  did  meet  him  some  three  years 
ago.  We  may  meet  him  again  before  we  leave 
the  state. 

W.  T.  Biggs  of  Adair,  Iowa,  says  he  is  no 
kin  to  Uncle  'Leazer  and  Aunt  Polly  Biggs. 
We  don't  think  he  is  because  Uncle  'Leazer 
was  a  shiftless  kind  of  a  guy  and  W.  T.  is 
right  on  the  job  all  the  while,  that's  why  the 
Adair  folks  know  they  will  always  be  enter- 
tained at  his  theatre. 

H.  J.  Longaaker  of  Glenwood,  Minnesota,  has 
always  been  pretty  jealous  of  P.  G.  Estee 
of  Parker,  S.  D.  There's  a  rivalry  between 
them  as  to  who  can  tell  the  biggest  fish  yarn, 
but  neither  of  them  are  in  it  with  Elmer  Gailey 
of  Wayne,  Nebraska.  Elmer  is  a  decendent  of 
Ananias  and  always  cops  the  blue  ribbons. 

We  were  glad  to  note  that  Joseph  J.  Greene 
of  Macomb,  Illinois,  has  also  reported  to  the 
department.  We  met  him  last  summer  when 
we  were  touring  Illinois.  He  manages  the 
Illinois  theatre  for  our  old  friend  Mr.  Hain- 
line.  Mr.  Hainline  was  confined  to  his  bed 
when  we  called  but  Mr.  Greene  showed  us 
every  courtesy.    Those  Illinois  boys  always  do. 

There  are  a  lot  of  other  familiar  names  in 
this  department  but  space  forbids  further  men- 
tion. Many  of  them  are  familiar  to  us,  but 
what  we  would  like  to  know  is  why  H.  G. 
Stuttmund  of  Chandler,  Oklahoma ;  Phil  Rand 
of  Salmon,  Idaho;  C.  j.  Hartman  of  Carnage, 
Oklahoma ;  that  guy  Zimmerman  of  San  Mar- 
cus, Texas ;  Reeves  of  Minard,  Texas ;  Creel 
of  Omaha,  Nebraska,  and  dozens  of  others  are 
not  shooting  in  reports.  We  wouldn't  dare 
say  that  these  guys  are  lazy,  that  wouldn't 
sound  good,  but  b'gosh,  that's  our  judgment 
just  the  same,  and  now  if  you  birds  don't  want 
to  get  a  good  bawling  out  you  better  get  busy 
and  this  goes  for  a  lot  more  of  you,  too. 

V 

Mr.  Ramsaye,  editor  of  the  Herald,  says 
that  the  cow  is  largely  responsible  for  the  mo- 
tion picture  because  she  eats  mustard  and  that 
produces  gelatine  from  which  the  films  are 
made.  Mr.  Ramsaye's  knowledge  of  cowology 
is  a  little  out  of  plumb.  The  fact  is  that 
Nebraska  alfalfa  and  corn  are  the  component 
elements  that  enter  not  only  into  the  cow  but 
into  the  making  of  gelatine  as  well.  We  are 
willing  to  give  the  cow  credit  for  what  she. 
does  but  that  "mustard"  stufif  don't  go. 

V 

That  "rainy  season"  in  California  would  look 
like  a  dry  spell  in  August  compared  to  this 
Valley  weather.  Fifteen  days  and  nights  of 
constant  rain  with  no  letup  in  sight.  We'll 
take  twenty  below  in  Nebraska  for  ours. 

J.  C.  JENKINS, 

The  HERALD  Man 


THE 


NEW 


DEAL 


SPECIAL  FEATURES 
of  the  new 

SILENT  AUTOMATIC  TICKET  REGISTER 

absolutely  noiseless  in  operation. 

greater  speed  in  selling  tickets. 

self-sharpening  knives. 

double  ticket  capacity. 

tickets  cannot  jam.  tear  or  cut  short. 

NO  repairs  to  worry  about. 

bonded  guarantee  of  responsibility 

a  quality   bargain  —  distinctive  and  DIFFERENT 


TICKET    REGISTER  CORP. 


1600  BROADWAY 


NEW  YORK,  N.  Y. 


€N  THE 

DOTTED  LINE... 

Columbia 

Irving  Cummings  to  direct  "Murder  of  the 
Circus  Queen.".  .  .  Florence  Britton  in  "The 
Brand  Inspector,"  D.  Ross  Lederman  direct- 
ing. .  .  .  Harrison  Green  and  Betty  Grable 
added  to  "Child  of  Manhattan.".  .  .  Raymond 
Hatton  and  Lew  Kelly  join  "State  Trooper." 
.  .  .  Evelyn  Sherman  and  George  Humbart 
in  "The  California  Trail.".  .  .  Albert  Rogell  to 
direct  "Under  the  Sea.".  .  .  Jack  Holt  in 
"Hurricane  Deck.".  .  .  Charles  K.  French  and 
Charles  Brindley  added  to  "Ranger  Man.".  .  . 
Buck  Jones  in  "Lost  Valley,"  Lambert  Hillyer 
to  direct.  .  .  .  Eddie  Cline  to  direct  "Patrole 
Girl.".  .  . 

Educational 

Gloria  Ann  White  given  contract.  .  .  .  Andy 
Clyde  in  "The  Genius.".  .  . 

Fox 

Alan  Livingston  given  contract.  .  .  . 
Mack  Sennett 

Hans   Steinke  in  "The  Wrestler,"  Arthur 
Ripley  and  Babe  Stafford  to  direct.  .  .  . 
MGM 

Donald  Dilloway  added  to  "Men  Must 
Fight.".  .  .  Phyllis  Barry  in  an  untitled  picture 
co-starring  Keaton  and  Durante.  .  .  .  Richard 
Bennett  added  to  "The  White  Sister.".  .  . 
Melvin  Bleifer,  Ari  Kutai  and  Eugene  Sigaloff 
sign  for  "Clear  All  Wires."  .  .  .  Joan  Crawford, 
Tad  Alexander  and  Louise  Closser  in  an  un- 
titled picture.  .  .  .  Douglas  Walton  and  Jean 
Parker  in  "The  Lady.".  .  . 

Monogram 

Doris  Hill  given  term  contract.  .  .  .  Betty 
Compson  and  Clyde  Cook  in  "West  of  Singa- 
pore," Albert  Ray  directing.  .  .  . 

Paramount 

Fredric  March  in  "The  Eagle  and  the 
Hawk.".  .  .  Adrienne  Ames  in  "Murder  at  the 
Zoo.".  .  .  Miriam  Hopkins  and  George  Raft 
in  "The  Story  of  Temple  Drake.".  .  .  Peggy 
Hopkins  Joyce  added  to  "International  House." 
.  .  .  Carole  Lombard  in  "The  Way  to  Love." 
.  .  .  Eddie  Quillan  in  "Strictly  Personal.".  .  . 
Lee  Kohlmar  added  to  "She  Done  Him 
Wrong."  .  .  .  George  Raft  in  "Sanctuary."  .  .  . 
Gary  Cooper  and  Sylvia  Sidney  in  "Pick  Up." 
.  .  .  Edwin  Maxwell  and  Warburton  added  to 
"The  Queen  Was  in  the  Parlor."  .  .  .  Kent 
Taylor  and  George  Barbier  in  "Good  Com- 
pany." .  .  .  Frances  Dee,  Bodil  Rosing  and 
Torben  Meyer  added  to  "The  Crime  of  the 
Century."  .  .  .  Sari  Maritza,  Verna  Hillie  and 
Dorothea  Wieck  given  contracts.  .  .  .  Charles 
Lang,  photographer,  given  new  contract.  .  .  . 
Frank  McGlynn  and  Hallene  Hill  added  to 
"Hello,  Everybody."  .  .  . 

RKO  Radio 

Ed  Kennedy  and  Dot  Farley  in  "Cash  Girl." 
.  .  .  Bert  Wheeler  and  Robert  Woolsey  signed. 
.  .  .  Constance  Bennett  and  Joel  McCrea  in 
"Our  Betters,"  George  Cukor  to  direct.  .  .  . 
Colin  Clive  and  Billie  Burke  in  "A  Great  De- 
sire." .  .  .  Ramata  Conde  signed  as  technical 
director.  .  .  .  Fay  Wray  in  "King  Kong."  .  .  . 
Bruce  Cabot  and  Rochelle  Hudson  in  "The 
Past  of  Mary  Holmes."  .  .  . 

Warner-First  National 

Ralph  Bellamy  and  Robert  Emmett  O'Con- 
nor added  to  "Picture  Snatcher."  .  .  .  Winnie 
Lightner  in  "She  Had  to  Say  Yes."  .  .  .  George 
Brent  in  "Baby  Face."  .  .  .  Monroe  Owsley 
succeeded  Antonio  Moreno  in  "The  Key- 
hole." .  .  . 

World  Wide 

Ken  Maynard  and  Muriel  Gordon  in  "The 
Lone  Avenger"  (formerly  "Night  Stage").  .  .  . 
Gregory  Ratoff  in  "Job." 


^^No,  no,  sonny!  That^s  for  Poppa!^^ 


Fan  magazines  (they^re  a  good  bar- 
ometer of  popularity)  tell  us  that 
since  ^^Red  Headed  Woman''  and 
'^Red  Dust''  the  new  idol  of  the 
letter-writers  is  M-G-M's  Jean 
Harlow,  More  beautiful  than  ever 
—and  a  truly  great  actress  today- 
Miss  Harlow  is  making  a  new 
M-G-M  hit  for  you,  a  drama  of 
the  night  clubs  {title  later). 


see 
you  on 
next  page 


50 


MOTION    PICTURE  HERALD 


December    31,  1932 


WHAT  THE  PICTHKE 
DID  E€D  ME 


Allied 


THE  BOILJNG  POINT:  Hoot  Gibson— A  good 
western.  Played  Dec.  10. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.  Town  and  country  patron- 
age. 

Columbia 

AMERICAN  MADNESS:  Walter  Huston— One  of 
the  best  program  pictures  that  we  have  ever  shown. 
Did  not  draw  big  business  but  pleased  the  ones  that 
came.  Running  time,  76  minutes. — Harold  Smith, 
Dreamland  Theatre,  Carson,  Iowa.    Rural  patronage. 

AMERICAN  MADNESS:  Walter  Huston,  Pat 
O'Brien  and  Constance  Cummings — A  mighty  good 
picture,  good  cast  and  will  give  complete  satisfac- 
tion. Played  Nov.  11.  Running  time,  78  minutes — 
Orris  F.  Collins,  Capitol  Theatre,  Paragould,  Ark. 
General  patronage. 

MAKER  OF  MEN:  Jack  Holt,  Richard  Cromwell- - 
Fair  picture  with  football  college  twist  which  has 
been  thoroughly  overdone.  Did  fair  at  box  office. 
Jack  Holt  extra  good  as  usual.  Admission  10-15 
cents. — Robert  K.  \ancey,  Paradise  Theatre,  Cotter, 
Ark.   Railroad  and  general  patronage. 

McKENNA  OF  THE  MOUNTED:  Buck  Jones— A 
splendid  western.  6  reels.— Bert  Silver,  Silver  Fam- 
ily Theatre.  Greenville,  Mich.  Town  and  country 
patronage. 

NIGHT  CLUB  LADY:  Adolphe  Menjou,  Mayo 
Methot — Good  murder  mystery  story  well  done  with 
Adolphe  Menjou  as  Thatcher  Colt.  Suspense  splen- 
didly carried.  Very  satisfactory  picture  of  type. — 
a.  H.  Greenhalgh,  Star  Theatre,  Ferron,  Utah.  Small 
town  patronage. 

THE  NIGHT  MAYOR:  Lee  Tracy— Amusing  come- 
dy drama  that  kept  the  audience  in  a—happy  state 
and  turned  them  loose  with  a  satisfied  smile.  Played 
Nov.  13.— C.  S.  McDowell,  Buffalo  Theatre.  Buffalo, 
Okla.    General  patronage. 

NIGHT  MAYOR:  Lee  Tracy— Top  notch  enter- 
tainment. Big  box  office. — N.  S.  Tronslin,  Menlo 
Theatre,   Menlo   Park,    Cal.     General  patronage. 

NO  MORE  ORCHIDS:  Carol  Lombard— Here's  a 
dandy  picture  for  the  ladies  (and  the  raenj.  Fine 
comedy  vein  throughout.  What  a  fashion  show,  and 
Carol  is  easy  to  look  at.  Good  reaction  for  present 
conditions.— E.  H.  Greenhalgh,  Star  Theatre,  Ferron, 
Utah.    Small  town  patronage. 

THREE  WISE  GIRLS:  Jean  Harlow,  Mae  Clarke, 
Marie  Prevost — Dandy  little  drama  that  shows  life 
as  it  really  is  and  in  which  the  girl  who  goes  straight 
wins  deserved  happiness.  Played  Dec.  4. — C.  S.  Mc- 
Dowell, Buffalo  Theatre,  Buffalo,  Okla.  General 
patronage. 

WAR  CORRESPONDENT:  Jack  Holt,  Ralph 
Graves,  Lila  Lee — Extra  good  show,  extra  good  draw- 
ing power.  Very  little  war  scenes.  Good  plot.  Ad- 
mission 10-25  cents.— Robert  K.  Yancey,  Paradise 
Theatre,  Cotter,  Ark.  Railroad  and  general  pat- 
ronage. 

WASHINGTON  MERRY-GO-ROUND:  Lee  Tracy, 
Constance  Cummings — This  is  a  "pip"  of  a  picture. 
Don't  let  the  critics  tell  you  it  is  hokum  and  dis- 
courage you.  Hokum  is  much  truer  to  the  real  spirit 
of  life  than  realism.  This  is  a  house  builder,  a  steady 
patronage  winner.  Best  of  all,  nobody  sings  in  it, 
thank  God.  Tracy  is  not  so  hot — Constance  Cum- 
mings is  better — the  old  senator  in  the  picture  does 
the  best  acting  in  a  year's  pictures. — H.  J.  Brown, 
Majestic  Theatre,  Nampa,  Idaho. 

WASHINGTON  MERRY-GO-ROUND:  Lee  Tracy 
and  Constance  Cummings — A  very  fine  picture  that 
plepsed  all  who  saw  it  except  those  who  had  read  the 
book  and  come  expecting  to  see  exactly  what  was  in 
the  book.  In  the  picture  all  thy  used  from  the  book 
was  the  title,  then  wrote  a  very  fine  little  story  _  of 
Washington  politics  that  clicks  100  per  cent.  Running 
time,  78  minutes. — S.  M.  Farrar,  Orpheum  Theatre, 
Harrisburg,   111.     Average  patronage. 


First  National 


THE  CRASH:  Ruth  Chatterton— A  good  picture 
that  pleased  the  handful  that  saw  it.  This  below 
freezing  weather  that  people  are  not  accustomed  to 
knocked  the  attendance  to  nothing. — ^Gerald  Stett- 
mund,  H.     S.  Theatre,  Chandler,  Okla. 

DOCTOR  X:  Lionel  Atwill.  Lee  Tracy.  Fay  Wray— 
A  swell  picture  that  pleased  most  all  we  got  in  to 
see  it.  Swell  comedy  by  Lee  Tracy  makes  this  one 
fine  picture.  "Technicolor  fine,  photography  good. 
Should  please  most  any  audience.  Played  Dec.  7-8.— 
Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va.  Small 
town  patronaKC- 

DOCTOR  X:  Lionel  Atwill  and  Fav  Wray— Plenty 
of   good   compliments   on   the   technicolor.     Quite  a 


IN  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  It  is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
all  communications  to — 

Whai  the  Picture  Did  for  Me 

MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


horror  picture  made  the  more  effective  because  of  the 
color.  Some  comedy  by  Lee  'Tracy  but  not  enough. 
Drew  okay  especially  for  the  technicolor.  No  objec- 
tions heard  because  of  the  shivers  in  the  story.  Re- 
ceipts better  than  average.  Played  Nov.  29-30-Dec.  1. 
Ruiining  time,  80  minutes.  R.  E.  Falkenberg,  Ma- 
jestic "Theatre,  Lexington,  Neb.    Family  patronage. 

FIREMAN  SAVE  MY  CHILD:  Joe  E.  Brown- 
Filled  every  seat  on  this  one  both  nights.  Well  liked 
by  my  patrons.  A  good  comedy.  Admission  10-25 
cents. — Robert  K.  Yancey,  Paradise  Theatre,  Cotter, 
Ark.     Railroad  and   general  patronage. 

THE  HATCHET  MAN:  Edward  G.  Robinson,  Lor- 
etta  Young — Fine  show  enjoyed  by  all  who  saw  it, 
but  didn't  get  any  money  due  to  severe  sleet  and 
ice  storm.  Going  to  play  it  over.  Admission  10-25 
cents. — Robert  K.  Yancey,  Paradise  Theatre,  Cotter, 
Ark.    Railroad  and  general  patronage. 

LIFE  BEGINS:  Loretta  Young,  Eric  Linden— Ex- 
cellent. Played  Dec.  12.— N.  S.  Tronslin,  Menlo  The- 
atre, Menlo  Park,  Cal.    General  patronage. 

THE  TENDERFOOT:  Joe  E.  Brown— Not  so  good 
as  previous  Brown  efforts,  but  drew  about  same. 
Played  Nov.  4-5.  Running  time,  70  minutes. — A.  N. 
Miles,  Eminence  Theatre,  Eminence,  Ky.  Small  town 
patronage. 

UNION  DEPOT:  Douglas  Fairbanks,  Jr.,_  Joan 
Blondell — A  good  picture  that  drew  extra  business — 
Robert  K.  Yancey.  Paradise  Theatre,  Cotter,  Ark. 
Railroad   and   general  patronage. 

YOU  SAID  A  MOUTHFUL:  Joe  E.  Brown— Bad 
weather  and  no  draw  but  very  fine  comedy.  Pleased 
all  and  garnered  many  laughs.  Better  picture  than 
"The  Tenderfoot. "^hil  March,  Gay  Theatre,  Wayne, 
Neb.    Small  town  patronage. 


Fox 


CALL  HER  SAVAGE:  Oara  Bow— Very  fine 
show.  Better  than  average.  Clara  is  fine.  Male 
leads  don!t  mean  anythinpr. — Phil  March,  Gay  Thea- 
tre, Wayne,  Neb.,  Small  town  patronage. 

CHANDU.  The  MAGICIAN:  Edmund  Lowe— Ap- 
peals to  kids.  Not  too  much  money  in  it. — N.  S. 
Tronslin,  Menlo  Theatre,  Menlo  Park,  Cal.  General 
patronage. 

Played  Dec.  9-10.  Running  time,  74  minutes. — J.  G. 
Estee.  S.  T.  Theatre,  Parker,  S.  D.  Small  town 
patronage. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe, 
Irene  Ware — Satisfactory  gross.  I  would  not  run  it 
in  the  Roxy,  New  York,  but  for  the  sticks.  Big 
attraction  for  children,  old  and  young.— Herman  J. 
Brown,  Majestic  and  Adelaide  Theatres,  Nampa, 
Idaho. 

CONGORILLA:  Ran  this  on  Saturday  to  increased 
pleased  business.  Played  Dec.  3. — Gerald  Stettmund, 
H.  &  S.  "Theatre,  Okla.    Small  town  patronage. 


DEVIL'S  LOTTERY:  Elissa  Landi— Miss  Landi  is 
not  the  type  generally  popular  in  small  towns  but  her 
beauty  and  acting  are  worthy  of  any  man's  screen  and 
also  of  far  better  vehicles  than  she  has  been  given. 
Why  do  they  insist  upon  giving  such  poor  plays  to 

CONGORILLA;  Too  many  of  the  same.  Played 
Dec.  9.— N.  S.  Tronslin,  Menlo  Theatre,  Menlo  Park, 
Cal.    General  patronage. 

CONGORILLA:  The  Martin  Johnsons— The_  work  of 
Mr.  and  Mrs.  Martin  Johnson,  this  jwigle  picttire  is 

far   above    the   average   of   such   pictures.  Pleased. 


finished  actresses  as  Miss  Landi  and  Tallulah  Bank- 
head?  Played  Dec.  7-8  Running  time,  74  minutes. — 
Horn  &  Morgan,  Inc.,  Star  Theatre,  Hay  Springs, 
Neb.    Small  town  patronage. 

DOWN  TO  EARTH:  Will  Rogers— This  is  not  up 
to  Rogers'  standard,  but  it  pleased  them  anyway. 
Drew  extra  business  for  three  days  where  we  always 
run  pictures  two  days. — Gerald  Stettmund.  H.  &  S. 
Theatre,  Chandler,  Okla.    Small  town  patronage. 

DOWN  TO  EARTH:  Will  Rogers— Rogers  caine 
back  in  this  at  the  box  office.  Tljif  public  like  it. 
Rogers  leaves  a  clean,  constructive  atmosphere 
behind — no  whimsy. — Herman  J.  Brown,  Majestic  and 
Adelaide  Theatres,  Nampa,  Idaho. 

THE  FIRST  YEAR:  Charles  Farrell,  Janet  Gay- 
nor — A  splendid  entertainment.  The  kind  we  need, 
— Bert  Silver,  Silver  Family  Theatre.  "Greenville, 
Mich.    Town  and  country  patronage. 

THE  FIRST  YEAR:  Janet  Gaynor  and  Charles 
Farrell— My  first  Gaynor- Farrell  picture  since 
"Seventh  Heaven,"  and  to  be  frank,  I  was  disap- 
pointed, both  in  the  picture  and  the  box  office.  The 
girls  in  this  town  would  be  glad  to  take  up  a  collec- 
tion to  give  Farrell  a  good  haircut  for  Christmas.  I 
am  told  by  the  Gaynor- Farrell  fans  that  this  picture 
is  not  up  to  the  standard  of  other  releases.  Sets, 
sound  and  supporting  members  of  the  cast  are  excel- 
lent, but  why  do  they  have  to  make  Farrell  appear 
silly  in  order  to  try  to  create  a  little  sympathy  for 
them.  Played  Dec.  11— S.  H.  Rich,  Rich  Theatre, 
Montpelier,  Idaho.    Family  and  rural  patronage. 

THE  GOLDEN  WEST:  George  O'Brien— A  typical 
Zane  Grey  western.  Well  liked  by  those  who  saw  it. 
Bad  weather  and  small  crowds.  Farmer  trade  is 
practically  at  a  standstill.  Played  Dec.  9-10. — Horn  & 
Morgan,  Inc.,  Star  Theatre,  Hay  Springs,  Neb.  Small 
town  patronage. 

THE  GOLDEN  WEST:  George  O'Brien— As  a  col- 
lege graduate  with  the  side  whiskers,  O'Brien  just 
doesn't  fit.  He'll  have  to  reduce  about  100  pounds 
before  he  looks  like  a  college  chap.  As  an  Indian 
chief  he  is  also  a  wet  blanket,  but  as  a  cowboy  on 
the  horse  he  is  okay.  Beautiful  scenery,  sound  okay 
and  picture  fair.  Played  Dec.  9 — S.  H.  Rich,  Rich 
Theatre,  Montpelier,  Idaho.  Family  and  rural  pat- 
ronage. 

HAT  CHECK  GIRL:  Sally  Eilers,  Ben  Lyon— 
Good  and  well  liked— Gerald  Stettmund,  H.  &  S. 
Theatre,  Chandler,  Okla.    Small  town  patronage. 

HAT  CHECK  GIRL:  Sally  Eilers,  Ben  Lyon— 
Program  picture  that  escapes  the  hook.  Sally  Eilers 
means  nothing  whatever  at  the  box  office. — H.  J. 
Brown,  Majestic  Theatre,  Nampa.  Idaho. 

ME  AND  MY  GAL:  Joan  Bennett,  Spencer  Tracy 
— Just  another  good  picture   that  will  get  by  and 

please  Saturday  night  audience  if  you  can  get  them 
in.  Good  average  entertainment. — Phil  March,  Gay 
Theatre,  Wayne,  Neb.    Small  town  patronage. 

A  PASSPORT  TO'  HELL:  Elissa  Landi,  Paul 
Lukas — Different  from  usual  run  of  dramas  and  held 
interest  from  start  to  finish.  Played  Nov.  6. — C.  S. 
McDowell,  Buffalo  Theatre.  Buffalo,  Okla.  General 
patronage. 

RACKETY  RAX:  Victor  McLaglen,  Greta  Nissen— 
The  racketeers  view  the  huge  football  crowds  and 
decide  to  "muscle  in."  They  buy  colleges  of  their 
own  and  substitute  their  own  lineups.  Several  musical 
comedy  numbers  interspersed.  Pleased  Sunday  eve- 
ning' patrons.  Played  Dec.  11-12.  Runing  time,  75 
minutes.— J.  G.  Estee,  S.  T.  Theatre,  Parker,  S.  D. 
Small  town  patronage. 

REBECCA  OF  SUNNYBROOK  FARM:  Marian 
Nixon,  Ralph  Bellamy — Step  on  this  one.  This  was  a 
surprise  picture  of  the  year  for  me.  Should  have 
done  extra  advertising  and  played  three  days.  House 
packed  two  days.  As  sweet  a  little  story  as  ever 
flashed  on  any  screen.  Excellent  acting  by  Marian 
Nixon  and  Ralph  Bellamy.  Admission  10-25  cents. — 
Robert  K.  Yancey,  Paradise  Tlieatre,  Cotter,  Ark. 
Railroad  and  general  patronage. 

REBECCA  OF  SUNNYBROOK  FARM:  Marian 
Nixon,  Ralph  Bellamy — This  picture  was  sold  by  Fox 
with  assurance  that  Janet  Gaynor  and  Charles  Farrell 
would  make  it,  then  changed  that  cast.  But  I  will 
grant  them  this,  that  as  far  as  audiences  were  con- 
cerned, they  did  not  miss,  either.  Marian  Nixon  and 
Ralph  Bellamy  are  certainly  a  swell  team.  This  little 
Nixon  girl  is  a  comer  and  Janet  Gaynor  will  have  to 
watch  her  laurels,  for  Miss  Nixon  carried  the  audience 
with  her  all  the  way  with  an  outstanding  performance 
that  was  great.  Then  there  is  another  in  this  cast  and 
that  is  Louise  Closser  Hale  as  the  snooty  aunt,  and 
what  a  trooper,  and  she  must  be,  for  she  gave  the 
most  finished  performance  and  carried  the  comedy  all 
the  way.  When  they  ask  where  she  came  from,  and 
why  they  have  not  seen  her  before,  you  know  she  is 
good.  Another  thing,  and  that  is  that  it  is  the  first 
remade  picture  that  this  house  has  run  that  clicked. — 
A.  E.  Hancock,  Columbia  Theatre,  Columbia  City, 
Indiana. 


with  each  successive  picture 

GROWTH! 

John  BARRYMORE 

has  won  a  newer  and  bigger  fame  .you 
in  M'G'M  pictures.  From"Arsene  Sm" 

Lupin"  to  "Grand  Hotel"  his  box-      to  next  ^ 

office  draw  has  leaped!  Now  watch!  t 

His  biggest  starring  opportunity  is  in  the  romantic  Broadway  hit 

"REUNION  IN  VIENNA" 


52 


MOTION    PICTURE  HERALD 


December    31,  1932 


SHERLOCK  HOLMES:  Clive  Brook,  Miriam  Jor- 
dan— Not  very  many  of  the  present  generation  know 
anything  about  Sherlock  Holmes,  so  if  you  can  get 
them  in,  it  will  please  them. — Gerald  Stettmund,  H. 
&  S.  Theatre,  Chandler,  Okla. 

SIX  HOURS  TO  LIVE:  Warner  Baxter,  John 
Boles,  Miriam  Jordan — Good  programer  of  this  class. 
Pleased  50%.  Patrons  are  looking  for  something  to 
cheer  them  up  and  this  does  not  do  that.  Played 
Dec.  8-9.— D.  E.  Fitton,  Lyric  Theatre,  Harrison, 
Ark.    Small  town  patronage. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 
nor,  Charles  Farrell — This  one  has  received  just  fair 
reviews  but  to  me  is  a  very  fine  piece  of  entertain- 
ment that  will  take  care  of  itself. — Phil  March,  Gay 
Theatre,  Wayne,  Neb.    Small  town  patronage. 

TOO  BUSY  TO  WORK:  WiU  Rogers— Here  is  one 
of  the  few  really  outstanding  pictures  on  the  market. 
Excellent  entertainment  for  entire  family. — Phil 
March,  Gay  Theatre,  Wayne,  Neb.  Small  town 
patronage. 

WEEK  ENDS  ONLY:  Joan  Bennett,  Ben  Lyon— 
Extra  good  show  to  extra  good  business  at  bargain 
prices  of  10  cents  to  all.— Robert  K.  Yancey,  Paradise 
Theatre,  Cotter,  Ark.  Railroad  and  general  patron- 
age. 

WILD  GIRL:  Charles  Farrell,  Joan  Bennett, 
Ralph  Bellamy — We  ran  this  on  Saturday  and 
pleased  practically  all.  Miss  Bennett  should  not 
waste  her  talent  on  this  class  of  stories.  She's  too 
good.  Eugene  Pallette  is  the  one  that  puts  the  show 
over.  Played  Dec.  10.— D.  E.  Fitton,  Lyric  Theatre, 
Harrison,  Ark.    Small  town  patronage. 

WILD  GIRL:  Charles  Farrell,  Joan  Bennett— A 
splendid  picture.  Cast  good.  Story  old  but  good. 
Scenery  great.  Played  Dec.  13-14. — Bert  Silver, 
Silver  Family  Theatre,  Greenville,  Mich.  Town  and 
country  patronage. 

WILD  GIRL:  Charles  Farrell,  Joan  Bennett- 
Splendid  program  picture  that  should  draw  in  good 
weather.  We  had  no  business  at  all  on  it.  In  fact, 
could  not  even  run  the  second  night  because  of  sleet 
on  the  ground.  Played  Dec.  15-16. — Mrs.  Edith  M. 
Fordyce.  Princess  Theatre,  Selma,  La.  General 
patronage. 

Metro-Goldwyn-Mayer 

AS  YOU  DESIRE  ME:  Greta  Garbo— The  best 
Garbo  I've  ever  shown  and  the  only  one  to  get  any 
money.  Admission  10-25  cents. — Robert  K.  Yancey, 
Paradise  Theatre,  Cotter,  Ark.  Railroad  and  general 
patronage. 

DIVORCE  IN  THE  FAMILY:  Jackie  Cooper— A 
wonderful  picture.  The  star  a  wonder.  The  cast  and 
story  fine.  Please  any  audience.  Played  Dec.  15-16. 
— Bert  Silver,  Silver  Family  Theatre,  Greenville, 
Mich.    Town  and  country  patronage. 

DIVORCE  IN  THE  FAMILY:  Jackie  Cooper,  Lois 
Wilson,  Conrad  Nagel.  Lewis  Stone — A  mighty  fine 
little  picture.  Cold  weather  hurt  business  consider- 
ably.    Running    time,    72    minutes.— Harold  Smith, 

Dreamland  Theatre,  Carson,  Iowa.    Rural  patronage. 

FAITHLESS:  Robert  Montgomery,  Tallulah  Bank- 
head — Very  fe\y  saw  this  due  to  terrible  weather  and 
the  fill  epidemic  Few  commented  on  it  so  I  suppose 
it  pleased  the  few  who  saw  it.  It  is  depressing  but 
ends  satisfactorily.  Played  Dec.  11-12.— Mrs.  Edith 
M.  Fordyce,  Princess  Theatre,  Selma,  La.  General 
patronage. 

FAITHLESS:  Robert  Montgomery,  Tallulah  Bank- 
head — Just  another  picture  that  may  get  by  and  may 
not.  Not  for  the  kids.— Phil  March,  Gay  Theatre, 
Wayne,  Neb.    Small  town  patronage. 

FAITHLESS:  Robert  Montgomery,  Tallulah  Bank- 
head — Should  be  "Faithful"  instead  of  "Faithless." 
Story  depressing  these  times.  Should  not  have  to  pay 
to  see  and  live  the  depression  over.  Both  Tallulah 
Bankhead  and  Robert  Montgomery  are  good  in  their 
parts,  and  would  like  to  see  them  in  a  good  light 
comedy.  Something,  to  cheer  us  up.  Played  Dec. 
11-12.— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

GRAND  HOTEL:  Greta  Garbo,  John  Barrymore, 
Joan  Crawford,  Lionel  Barrymore,  Wallace  Beery — 
Did  not  click  here  any  better  than  average  picture 
and  patrons  not  satisfied  as  a  whole.  Played  Dec. 
2-3.— L.  G.  Tewksbury,  Opera  House,  Stonington, 
Maine.    General  patronage. 

GRAND  HOTEL:  Greta  Garbo,  John  Barrymore, 
Joan  Crawford,  Lionel  Barrymore,  Wallace  Beery — 
Big  but  not  great  for  small  towns.  Barely  got  by  at 
the  percentage  and  with  extra  advertising  costs. 
Disappointed. — Herman  J.  Brown,  Majestic  and  Ade- 
laide Theatres,  Nampa,  Idaho. 

GRAND  HOTEL:  Greta  Garbo,  John  Barrymore, 
Joan  Crawford.  Lionel  Barrymore,  Wallace  Beery — I 
have  played  'em  big  and  little  for  eight  years  but  this 
one  took  the  worst  nose  dive  of  any  yet.  Just  fair 
entertainment.  Won't  go  in  a  small  town.  Charge 
10-40  cents,  too  steep  for  the  little  fellow.  Would 
have  got  twice  the  money  at  10-25  cents. — Robert  K. 
Yancey,  Paradise  Theatre,  Cotter,  Ark.  Eailrpad  and 
general  patronage. 

GRAND  HOTEL:  Greta  Garbo,  John  Barrymore, 
Joan  Crawford,  Lionel  Barrymore,  Wallace  Beery- 
Patrons  disappointed,  probably  because  they  had 
heard  about  it  having  been  shown  at  $1.50.  Lionel 
Barrymore    and    Joan    Crawford    received  favorable 


HERE'S  COOPERATION 
WITH  A  CAPITAL  "S" 

Harold  &mith,  proprietor  of  the 
Dreamland  theatre  at  Carson,  Iowa, 
sends  us  the  kind  of  postcard  message 
that  all  contributors  to  this  depart- 
ment like  to  read.  Here  it  is: 

"I  have  not  received  any  report 
blanks  for  the  'What  the  Picture  Did 
for  Me"  department. 

"Will  you  please  send  some." 

They're  already  Carson-bound. 


comment.  None  liked  Greta  Garbo.  We  had  a  few 
leave  on  it.  But  it's  a  good  picture  at  that.  Not  as 
good  as  some  others  for  small  town.  Played  Dec. 
1-2.— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

HUDDLE:  Ramon  Novarro:  Best  Ramon  Novarro 
since  "The  Pagan"  and  did  plenty  of  business.  Wish 
we  could  have  had  "What  the  Picture  Did  for  Me" 
department  then.  If  I  had  known  what  it  was  and 
how  it  drew  I  could  have  had  $20  or  $30  more  money 
by  getting  out  and  working.  Admission  10-25  cents. 
— Robert  K.  Yancey,  Paradise  Theatre,  Cotter,  Ark. 
Railroad  and  general  patronage. 

KONGO:  Walter  Huston,  Lupe  Velez — Good  acting 
but  terrible  story.  Pleased  no  one. — Bert  Silver,  Sil- 
ver Family  Theatre,  Greenville,  Mich.  Town  and 
country  patronage. 

KONGO:  Walter  Huston,  Lupe  Velez— Don't  play 
this  on  Sunday.  I  did,  and  to  my  sorrow.  The  acting 
is  splendid  but  the  story  very  depressing.  It  did  not 
draw  and  those  who  saw  it  complained. — Mrs.  Edith 
M.  Fordyce,  Princess  Theatre,  Selma,  La.  General 
patronage. 

MASK  OF  FU  MANCHU:  Boris  Karloflf,  Lewis 
Stone,  Karen  Morley,  Myrna  Loy — Another  horror 
picture  that  stretches  the  imagination.  It  may  get 
the  business  but  they  will  not  like  it  too  much. 
Over-drawn,  not  logical  that  such  things  happen. — 
A.  E.  Hancock,  Columbia  Theatre,  Columbia  City, 
Ind.    Small  town  patronage. 

MASK  OF  FU  MANCHU:  Boris  Karloflf,  Karen 
Morley,  Lewis  Stone,  Myrna  Loy — Good  of  its  kind. 
Too  many  such  pictures  been  released  lately.  Patrons 
did  not  care  for  it.  Played  Dec.  6-7.— D.  E.  Fitton, 
Lyric  Theatre,  Harrison,  Ark.    Small  town  patronage. 

NEW  MORALS  FOR  OLD:  Robert  Young,  Louis 
Stone — Not  much  show  and  business  the  same.  Ad- 
mission 10-25  cents. — Robert  K.  Yancey,  Paradise 
Theatre,  Cotter,  Ark.  Railroad  and  general  patronage. 

PACK  UP  YOUR  TROUBLES:  Laurel  and  Hardy 
— A  good  funny  feature.  Satisfied  them  all.  6  reels. 
— Bert  Silver,  Silver  Family  Theatre,  Greenville, 
Mich.    Town  and  country  patronage. 

PAYMENT  DEFERRED:  Charles  Laughton.  Mau- 
reen O'Sullivan — One  of  the  worst  Metro  has  ever 
made.  More  walkouts  than  on  any  picture  we  have 
ever  played.  Patrons  remarked  that  they  came  to 
be  entertained,  not  to  sob  and  sit  horrified.  Although 
acting  was  fine  it  just  didn't  please  the  few  we  did 
get  in.  Played  Dec.  5-6. — Cecil  Ward,  Roxy  Theatre, 
Martinsville,  Va.    Small  town  patronage. 

PROSPERITY:  Marie  Dressier  and  Polly  Moran— 
Lots  of  good  clean  comedy.  A  very  good  family  pic- 
ture. Played  Nov.  22-23.  Running  time,  76  minutes. 
— Orris  F.  Collins,  Capitol  Theatre,  Paragould,  Ark. 
— General  patronage. 

RED  DUST:  Clark  Gable,  Jean  Harlow— A  mighty 
fine  feature.  Stars  extra  good  and  cast  fine.  Played 
Dec.  11-12.— Bert  Silver,  Silver  Family  Theatre, 
Greenville,  Mich.    Town  and  country  patronage. 

RED  DUST:  Jean  HaHow,  Clark  Gable— A  swell 
picture,  and  should  go  over  anywhere.  Business  bet- 
ter than  last  few  Wednesdays  and  Thursdays.  Fine 
acting  by  Jean  Harlow  and  Clark  Gable  makes  this  a 
wonderful  picture.  Had  lots  of  compliments  on  how 
good  it  was.  Played  Dec.  16-17.— Cecil  Ward,  Roxy 
Theatre,  Martinsville,  Va.    Small  town  patronage. 

RED  HEADED  WOMAN:  Jean  Harlow.  Chester 
Morris — This  one  ranked  third  for  house  records.  Just 
a  fair  picture  but  will  do  business.  Admission  10-25 
cents. — Robert  K.  Yancey,  Paradise  Theatre,  Cotter, 
Ark.    Railroad  and  general  patronage. 

SMILIN*  THRU:  Norma  Shearer,  Fredric  March. 
Leslie  Howard — One  of  the  best  pictures  we  have  had 
in  many  moons.  Plenty  of  compliments  from  patrons 
and  patrons  still  talking  about  it.  We  need  more 
that  cause  favorable  comment  a  few  days  after  play- 
ing. Played  Dec.  4-5.— D.  E.  Fitton,  Lyric  Theatre, 
Harrison,  Ark.    Small  town  patronage. 

SMILIN'  THRU:  Norma  Shearer.  Fredric  March, 
Leslie  Howard — Business  satisfactory.  "This  fine  pic- 
ture demonstrates  the  need  of  romance  in  steady 
quantity  and  with  plenty  of  sentiment,  a  need  not 


filled  by  the  modernistic  product.  Romance  will  out- 
live modernism.— H.  J.  Brown,  Majestic  Theatre, 
Nampa,  Idaho. 

SMILIN'  THRU:  Norma  Shearer,  Fredric  March. 
Leslie  Howard— A  fine  picture  but  a  little  over  the 
heads  of  the  small  town  theatre  goers.  It  will  please 
and  it  is  artistically  done  with  Norma  Shearer  abso- 
lutely at  the  top  of  her  form  in  putting  over  the  pic- 
ture. It  is  a  credit  to  a  lot  of  them  that  we  have 
run  it,  in  that  it  is  clean  with  a  sweet  story. — A.  E. 
Hancock,  Columbia  Theatre,  Columbia  City,  Indiana. 

UNASHAMED:  Helen  Twelvetrees,  Robert  Young, 
Lewis  Stone — A  fair  piece  of  entertainment  which  did 
average  business.  Extra  fine  acting  by  every  member 
of  the  cast.  Admission  10-25  cents. — Robert  K.  Yan- 
cey, Paradise  Theatre,  Cotter,  Ark.  Railroad  and 
general  patronage. 

WASHINGTON  MASQUERADE:  Lionel  Barry- 
more, Karen  Morley— Very  good  picture  depicting  life 
in  the  Capital.  Played  during  a  cold  wave  and  busi- 
ness was  decidedly  oflf.  No  fault  of  the  picture.  Run- 
ning time,  74  minutes. — Harold  Smith,  Dreamland 
Theatre,  Carson,  Iowa.    Rural  patronage. 

Monogram 

THIRTEENTH  GUEST:  Ginger  Rogers— Just 
wouldn't  come  out  for  this  and  you  can't  blame 
them  much.  Just  another  mystery  story  and  we 
are  having  too  many.  Acting  is  no  good.  Record- 
ing and  photography  is  plenty  bad.  Played  Dec.  12- 
13.  Running  time,  66  minutes.— Cecil  Ward.  Roxy 
Theatre,  Martinsville,  Va.     Small  town  patronage. 

Paramount 

THE    BIG  BROADCAST:    Stuart    Erwin,  Leila 

Hyams,  Bmg  Crosby  and  Radio  Stars— A  "pip"  of 
a  picture  that  should  get  plenty  everywhere.  If 
the  producers  don't  run  the  idea  to  death  we  can 
use  one  like  this  every  three  months  regularly.  Para- 
mount is  systematically  knocked  by  competitors  but 
It  makes  good  pictures.— H.  J.  Brown,  Majestic  The- 
atre, Nampa,  Idaho. 

THE  BIG  BROADCAST:  Stuart  Erwin,  Leila  Hyams 
and  Radio  Stars— Some  parts  in  this  picture  are  good; 
others  are  bad,  but  as  a  whole  it  should  please.  Busi- 
ness fair.  Played  Dec.  19-20.— Cecil  Ward,  Roxy 
Theatre,  Martinsville,  la.     Small  town  patronage. 

THE  BIG  BROADCAST:  Stuart  Irwin,  Leila  Hy- 
ams, Bing  Crosby  and  other  radio  stars — Far  above 
average.  Radio  must  have  sold  this  picture  for  they 
came  out  like  old  times.  Played  Nov.  27-28-29.  Run- 
ning time,  83  minutes.— I.  N.  Kuhl,  Rivoli  Theatre, 
Seward,  Neb.    General  patronage. 

BLONDE  VENUS:  Marlene  Dietrich— Very  well 
received.  Not  a  big  picture  but  will  get  over  fairly 
well  where  Miss  Dietrich  is  liked.  Running  time, 
85  minutes. — Harold  Smith,  Dreamland  Theatre,  Car- 
son, Iowa.     Rural  patronage. 

BLONDE  VENUS:  Mariene  Dietrich.  This  did  not 
go  over  for  us  in  spite  of  extra  exploitation.  Although 
it  is  a  picture  that  holds  interest,  the  unpleasant 
theme  keeps  it  from  being  a  small  town  or  family 
picture.  Played  Nov.  21-22.  Running  time,  82  min- 
utes—A. N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small   town  patronage. 

DEVIL  AND  THE  DEEP:  Gary  Cooper— We  made 
a  mistake  in  playing  this  on  Saturday.  Although 
the  submarine  scenes  have  quite  a  bit  of  action  they 
haven't  enough  for  Saturdav.  Good  picture  that  drew 
only  fair.  Played  Nov.  18-19.  Runnmg  time,  70  min- 
utes—A. N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small  town  patronage. 

HERITAGE  OF  THE  DESERT:  Randolph  Scott, 

Sally  Blane— Good  out-of-door  picture,  with  plot  Just 
like  many  others.  Only  diflference:  this  had  Zfane 
Grey's  name  as  author  and  Paramount  charged  us 
extra  for  that.  Played  Dec.  16-17.— J.  G.  Estee,  S'.  T. 
Theatre,  Parker,  S.  D.     Small  town  patronage. 

HERITAGE  OF  THE  DESERT:  Randolph  Scott 
and  Susan  Fleming — These  class  westerns  certainly 
please  a  small  town  audience.  They  like  'em.— C.  L. 
Niles,  Niles  Theatre,  Anamosa,  Iowa.  Small  town 
patronage. 

HORSEFEATHERS:  Four  Marx  Bros.— Audience 
about  equally  divided.  Some  pleased;  others  thought 
it  an  over-dose  of  nonsense.     That's  all  it  is — eight 

reels  of  nonsense.  Played  Dec.  18-19.— J.  G.  Estee, 
S.  T.  Theatre,  Parker,  g,  D.    Small  town  patronage. 

HORSEFEATHERS:  Four  Marx  Brothers— Disap- 
pointmg  business.  Sameness  about  these  Marx 
Brothers.  Not  all  audience  pleased. — Herman  J. 
Brown,  Majestic  and  Adelaide  Theatres,  Nampa, 
Idaho. 

HORSEFEATHERS:  Four  Marx  Brothers— As  good 
as  any  of  the  Marx  Brothers'  pictures.  Drew  good 
business  and  seemed  to  please  everyone.  My  patrons 
did  not  seem  to  think  that  it  was  any  better  than 
the  previous  ones,  however,  but  it  pleased  .nnd  that  is 
what  we  want  in  pictures  today.  Running  time,  68 
minutes.— Harold  Smith,  Dreamland  Theatre,  Car- 
son, Iowa.     Rural  patronage. 

HORSE  FEATHERS:  Four  Marx  Brothers— These 
boys  are  a  scream  and  everybody  goes  crazy  about 
them.  We  need  more  pictures  made  by  them.  Ex- 
cellent attendance.  Played  Oct.  16-17.  Running  time, 
68  minutes.— J.  E.  Courter,  Courter  Theatre,  Gallatin, 
Mo.    General  patronage. 

HORSE  FEATHERS:    Four   Marx  Brothers— Box 


Fhoto  shows  men  at  work  on  Broadway's  most 
celebrated  electric  sign  at  M-G-M's  Astor  Theatre 


''BIG  enough  for  the 
ASTOR-'PIGBOATS!" 


M'G'M's  Giant  submarine  romance 
"Pigboats"  (title  to  be  changed).  It's 
another  "Hell  Divers"  says  Coast  opinion. 

In  the  cast:  Bob  Montgomery^ 
Walter  Huston,  Jimmy  Durante, 


etc.    Filmed  with  the  cooperation  of^^^j 


That's  what  Hollywood  is  saying  about 


the  U.  S.  Navy. 


Happy  hlew  Yeari  Go  on  to  next  page 


54 


MOTION    PICTURE  HERALD 


December    3  1,  1932 


office  natural.  Played  Nov.  6-7. — C.  R.  Cook,  Missouri 
Theatre,   Maryville,   Mo.   Average  patronage. 

LOVE  ME  TONIGHT:  Maurice  Chevalier  and 
Jeanette  McDonald — Some  of  my  patrons  like  Cheva- 
lier and  some  of  them  don't.  Nevertheless,  he  is  a 
great  actor  and  does  great  work  in  this  one.  Atten- 
dance fair.  Played  Nov.  6-7.  Running  time,  104  min- 
utes.— J.  E.  Courter,  Courter  Theatre,  Gallatin,  Mo. 
General  patronage. 

LOVE  ME  TONIGHT:  Maurice  Chevalier— Does 
not  quite  come  up  to  the  previous  Chevalier  pictures. 
Patrons  were  not  very  enthusiastic  about  it  and  it 
did  not  do  much  at  the  box  office.  Running  time,  104 
minutes— Harold  Smith,  Dreamland  Theatre,  Carson, 
Iowa.     Rural  patronage. 

LOVE  ME  TONIGHT:  Maurice  ChevaUer,  Jeanette 
MacDonald — Not  near  as  good  as  "One  Hour  with 
You."  Pretty  spicy,  too.  His  next  one  will  have  to 
be  better  if  he  stays  in  the  limelight.  Played  Dec. 
16. — H.  J.  Eagan,  American  Theatre,  Wautoma,  Wis. 
Rural  patronage. 

LOVE  ME,  TONIGHT:  Maurice  Chevalier,  Jeanette 
MacDonald — Complete  bc.x  office  flop,  many  turned 
away  in  front  of  box  office.  Pictures  like  this  are 
a  triumph  for  the  director  and  a  defeat  for  the  ex- 
hibitor. Clever,  artistic,  beautifully  produced,  it 
should  be  run  at  a  specialized  art  theatre  in  New 
York.  A  treat  for  sophisticates,  a  headache  for  prac- 
tical showmen. — Herman  J.  Brown,  Majestic  and  Ade- 
laide Theatres,  Nampa,  Idaho. 

LOVE  ME  TONIGHT:  Maurice  Chevalier  and  Jean- 
ette MacDonald — Slightly  better  than  average  busi- 
ness, picking  up  on  second  night,  which  always  proves 
that  a  picture  is  liked.  Played  Nov.  28-29.  Running 
time,  104  minutes. — A.  N.  Miles,  Eminence  Theatre, 
Eminence,   Ky.     Small  town  patronage. 

MADISON  SQUARE  GARDEN:  Jack  Oakie  and 
Marian  Nixon — Great  show  and  a  wonderful  Saturday 
night  picture.  Will  make  Saturday  night  look  like 
old  times.— C.  L.  Niles,  Niles  Theatre,  Anamosa, 
Iowa.    Small  town  patronage. 

MOVIE  CRAZY:— Harold  Lloyd,  Constarice  Cum- 
mings — Drew  very  good  and  was  well  received.  Did 
not  receive  the  laughs  that  Lloyd  generally  brings. 
Well  worth  playing  though  if  you  do  not  pay  too 
much  for  it.  Running  time,  96  minutes— Harold  Smith, 
Dreamland  Theatre,  Carson,  Iowa.    Rural  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft— Just  fair. 
The  young  people  seemed  to  like  it.  Another  racketeer 
picture  with  just  a  little  different  twist.  The  cast 
is  good  and  they  all  do  well  with  their  parts.  The 
trouble  is  with  the  story.  Shakespere  was  right, 
"the  play's  the  thing."  Give  me  a  good  story  and 
forget  the  cast.  Played  Dec.  14.— S.  H.  Rich,  Rich 
Theatre,  Montpelier,  Idaho.  Family  and  rural  patro" 
age. 

NIGHT  AFTER  NIGHT :  George  Raft  and  Constance 
Cummings — Very  entertaining  picture.  Lots  of  good 
comments  from  the  cash  customers,  although  it  did 
not  draw  so  good.  Played  Dec.  4-5,  Running  time, 
70  minutes.— Orris  F.  Collins,  Capitol  Theatre,  Para- 
gould.  Ark.     General  patronage. 

THE  NIGHT  OF  JUNE  13:  Clive  Brook,  Lila  Lee, 
Mary  Boland — This  picture  made  me  more  money 
than  any  picture  I  have  played  in  the  last  six  months. 
While  it  is  not  anything  to  get  excited  over  it  is 
a  good  little  picture  and  pleased  the  majority.  Run- 
ning time,  72  rninutes. — Harold  Smith,  Dreamland 
Theatre,  Carson,  Iowa.     Rural  patronage. 

THE  NIGHT  OF  JUNE  13:  Qive  Brook,  Frances 
Dee  and  Gene  Raymond — One  of  the  nicest  shows  we 
have  shown  for  many  moons.  Any  audience  will  like 
this.  Wonderful  direction.  Recording  good.  Played 
Nov.  13-14.— C.  Proctor,  SuUana  Theatre,  Williams, 
Ariz.    Small  town  patronage. 

THE  NIGHT  OF  JUNE  13:  Clive  Brook,  Frances 
Dee  and  Gene  Raymond— This  was  a  good  picture  for 
the  kind.  Some  of  my  patrons  liked  it  and  others 
didn't.  Running  time,  72  minutes. — J.  E.  Courter, 
Courter  Theatre,  Gallatin,  Mo.     General  patronage. 

70,000  WITNESSES:  Phillips  Holmes,  Charles 
Ruggles — one  of  the  best  pictures  I  have  ever  played. 
Charles  Ruggles  keeps  the  patrons  laughing  from 
start  to  finish.  Ideal  for  small  towns.— P.  H.  Billlet, 
Coliseum  Theatre,  Annawan,  HI.  Small  town  patron- 
age. 

70,000  WITNESSES:  Phillips  Holmes— Fine  picture. 
Good  holiday  business.  New  plot.  Paramount  is 
making  good  this  year.  People  turning  from  box 
office,  however,  on  football  stories.  One  more  mess  of 
them  will  be  all  flops. — Herman  J.  Brown,  Majestic 
and  Adelaide  Theatres,  Nampa,  Idaho. 

70,000  WITNESSES:  Phillips  Holmes— A  real  pro- 
duction that  holds  interest  from  start  to  finish.  Para- 
mount is  clicking  this  year  better  than  ever.  This  is 
a  real  good  mystery  show  and  will  please  without  any 
doubt.  Played  Nov.  25.— H.  J.  Egan,  American 
Theatre,  Wautoma,  Wis.    Rural  patronage. 

TROUBLE  IN  PARADISE:  Miriam  Hopkins,  Her- 
bert Marshall,  Kay  Francis — Smart,  clever  entertain- 
ment. One  of  the  higher  type  pictures  that  will  take 
some  selling  in  a  small  town  but  if  you  can  get  them 
in,  it  will  please  and  they  will  like  it. — A.  E.  Hancock, 
Columbia  Theatre,  Columbia  City,  Ind.  Small  town 
patronage. 

TROUBLE  IN  PARADISE:  Kay  Francis,  Miriam 
Hopkins,  Herbert  Harshall — Pleased  almost  every- 
body. Played  Dec.  10.— L.  G.  Tewksbury,  Opera 
House,  Stonington,  Maine.    General  patronage. 


MARTINA  RISES 
TO  REMARK 

C.  V.  Martina,  Playhouse  theatre  at 
Clyde,  N.  Y.,  and  a  veteran  contribu- 
tor to  "What  the  Picture  Did  for 
Me,"  has  this  to  say  anent  comedies: 

"Most  comedies  released  nowadays 
do  not  make  patrons  laugh,  and  some 
make  them  cry  for  the  time  they 
must  spend  to  see  them  through  in 
order  to  wait  for  the  feature.  More 
action  and  less  talking  would  prob- 
ably help.  The  producers  are  trying 
to  save  by  talk  instead  of  moving 
about  different  places.  Producers 
would  do  the  industry  a  lot  of  good 
by  screening  the  comedies  they  made 
in  silent  days  and  make  them  accord- 
ingly." 


TROUBLE,  IN  PARADISE:  Miriam  Hopkins  and 
Herbert  Marshall — Now,  boys,  here  is  a  real  picture. 
Give  this  your  best  dates  and  sleep  on  it.  It's  100% 
entertainrtient,  perfect  cast,  sets  and  sound.  The 
story  is  great.  Played  Dec.  7 — S.  H.  Rich,  Rich 
Theatre,  Montpelier,  Idaho.  Family  and  rural  patron- 
age. 

TROUBLE  IN  PARADISE:  Herbert  Marshall, 
Miriam  Hopkins  and  Kay  Francis — A  real  smart  pic- 
ture that  has  plenty  of  class  and  will  really  please. 
My  patrons  thoroughly  enjoyed  it.  Played  Dec.  14-15. 
Running  time,  73  minutes — Orris  F.  Collins,  Capitol 
Theatre,   Paragould,  Ark.     General  patronage. 

RKO  Radio 

AGE  OF  CONSENT:  Richard  Cromwell,  Eric 
Linden — Grossed  well  with  "not  recommended  for 
children"  warning  in  advertisements.  Got  the  girls, 
who  liked  it. — Herman  J.  Brown,  Majestic  and  Ade- 
laide Theatres,  Nampa,  Idaho. 

BIRD  OF  PARADISE:  Dolores  Del  Rio,  Joel  Mc- 
Crea — Swell.  Good  results.  Worth  a  Sunday  spot 
anywhere. — N.  S.  Tronslin.  Menlo  Theatre,  Menlo 
Park,  Cal. — ^General  patronage. 

BIRD  OF  PARADISE:  Dolores  Del  Rio  and  Joel 
McCrea — Drew  better  than  average.  Only  comments 
against  it  were  in  the  change  in  story  from  the  orig- 
inal play.  However,  nice  entertainment.  Played  Nov. 
1-2-3.  Running  time,  80  minutes. — R,  E.  Falkenberg, 
Majestic  Theatre,  Lexington,  Neb.    Family  patronage, 

BRING  'EM  BACK  ALIVE:  An  interesting  edu- 
cational jungle  picture  that  draws  well  and  satisfies 
90%,  Very  appropriate  for  special  matinee  for  schools. 
Played  Dec.  1.— C.  S.  McDowell,  Buffalo  Theatre, 
Buffalo,  Okla.     General  patronage. 

BRING  'EM  BACK  ALIVE:  Fine  in  every  respect. 
The  animal  shots  are  wonderful. — A.  E.  Hancock, 
Columbia  Theatre,   Columbia  City,  Indiana. 

COME  ON  DANGER:  Tom  Keene— Fair  picture, 
light  business.  This  whole  industry  has  been  built  up 
on  the  western  trade.  I  wonder  how  many  hundred 
millions  of  dollars  has  been  spent  by  the  public  in 
twenty-five  years  to  see  this  same  story. — H.  J. 
Brown,  Majestic  Theatre,  Nampa,  Idaho. 

THE  CONQUERORS:  Ann  Harding,  Richard  Dix 
— A  good  picture  but  that's  all.  No  epic,  Phil 
March,  Gay  Theatre,  Wayne,  Neb.  Small  town 
patronage. 

HELL'S  HIGHWAY:  Richard  Dix— Another  chain 
gang  picture.  Patrons  liked  it  very  much.  Played 
Nov.  29 — Orris  F.  Collins,  Capitol  Theatre,  Paragould, 
Ark.    General  patronage. 

HOLD  'EM  JAIL:  Wheeler  and  Woolsey— Cleaned 
up  with  this  swell  picture.  If  advertised.  Wheeler  and 
Woolsey  collect  dough. — Herman  J.  Brown,  Majestic 
and  Adelaide  Theatres,  Nampa,  Idaho. 

HOLD  'EM  JAIL:  Wheeler  and  Woolsey— One 
continuous  laugh.  Best  comedy  so  far  this  year. 
Played  Dec.  5. — L.  G.  Tewksbury,  Opera  House, 
Stonington,  Maine.    General  patronage. 

HOLD  'EM  JAIL:  Wheeler  &  Woolsey— These  two 
are  getting  worse  all  the  time  and  this  picture  is  the 
poorest  of  the  lot.  Unless  they  put  out  a  real  pic- 
ture, it's  going  to  be  just  too  bad  for  these  boys, — 
Gerald  Stettmund,  H.  &  S.  Theatre,  Chandler,  Okla. 
Small  town  patronage. 

HOLD  'EM  JAIL:  Bert  Wheeler  and  Robert 
Woolsey — The  champion  cut-ups  uphold  their  reputa- 
tion as  the  aces  of  fun-land.  Burlesque  football  game 
a  scream.  Good  business  tonic.  Played  Dec.  8. — C.  S. 
McDowell.  Buffalo  Theatre,  Buffalo.  Okla,  General 
patronage. 


HOLD  'EM  JAIL:  Bert  Wheeler  and  Robert 
Woolsey — A  fair  comedy  but  not  up  to  their  standard. 
Played  Dec,  11-12.  Running  time,  74  minutes — Orrie 
F.  Collins,  Capitol  Theatre,  Paragould,  Ark.  General 
patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green— Pleased 
the  children  and  half  the  grown-ups.  Played  Dec.  10. 
— L.  G.  Tewksbury,  Opera  House,  Stonington,  Maine. 
Genera)  patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green— Great 
show  for  the  kids.  Best  yet. — Phil  March,  Gay 
Theatre,  Wayne,  Neb.    Small  town  patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green— Ran 
this  only  one  day.  We  made  arrangements  to  have 
the  schools  announce  that  all  grade  pupils  would  be 
admitted  after  school  was  dismissed  for  5c,  high  school 
children  10c.  This  special  price  was  good  until  5:30 
p.m.  We  had  a  house  full  of  kids  that  helped  the 
gross  considerably.  Adults  do  not  care  much  for 
this  picture  and  I  would  suggest  you  give  some  in- 
ducement to  get  the  kids  in  to  see  it. — Gerald  Stett- 
mund, H.  &  S.  Theatre,  Chandler,  Okla.  Small  town 
patronage. 

ROAR   OF   THE   DRAGON:   Richard   Dix,  Gwili 
Andre — Action,    pathos,    comedy,    suspense,  novelty. 
This  proved  a  good  week-end  feature  and  drew  good 
patronage.    Played  Oct.  20.— C.  S.  McDowell,  Buffalo' 
Theatre,   Buffalo,  Okla.     General  patronage. 

ROCKABYE:  Constance  Bennett— Another  good 
Constance  Bennett  show.  Action  moves  slowly,  how- 
ever, and  where  they  want  life  and  pep  this  won't 
satisfy  but  believe  the  cast  will  please  majority. — 
Phil  March,  Gay  Theatre,  Wayne,  Neb.  Small  town 
patronage. 

STATE'S  ATTORNEY:  John  Barrymore,  Helen 
Twelvetrees — Excellent  trial  picture  that  went  over 
good.  John  Barrymore  does  some  great  work. — P.  H. 
Billiet,  Coliseum  Theatre,  Annawan,  111.  Small  town 
patronage. 

THIRTEEN  WOMEN:  Irene  Dunne,  Myrna  Loy— 
Good  gross.  Fair  picture.  Stress  the  author,  who 
means  more  at  the  box  office  than  the  cast.  The 
producers  failed  to  stress  the  author  sufficiently  in 
their  advertising  mats.  Producers  buy  big  writer 
names  and  then  conceal  them.— Herman  J.  Brown, 
Majestic  and  Adelaide  Theatres,  Nampa,  Idaho. 
[Author,  Tiffany  Thayer.— Ed.] 

WHAT  PRICE  HOLLYWOOD:  Constance  Ben- 
nett— Connie  holds  up  her  reputation  in  this  clever 
story  of  the  inside  of  Hollywood  and  fulfilled  the 
expectation  of  her  friends.  Played  Nov.  27. — C.  S. 
McDowell,  Buffalo  Theatre,  Buffalo,  Okla.  General 
patronage. 

Tiffany 

HELL  FIRE  AUSTIN:  Ken  Maynard— One  of 
Ken's  best.  Plenty  of  action,  a  cross-country  race 
which  furnishes  the  whole  plot.  Had  a  good  Satur- 
day regardless  of  Christmas  shopping  and  falling 
snow.  Should  please  any  Saturday  crowd  that  ex- 
pects a  rough  and  roudy  Western.  Played  Dec.  17. 
—Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va.  Small 
town  patronage. 

THE  LAST  MILE:  Preston  Foster— An  excellent 
picture  of  its  type,  but  did  not  draw  film  rental  on 
account  of  stars  being  unknown.  Played  Dec.  6. 
Running  time,  84  minutes— Orris  F.  Collins,  Capitol 
Theatre,  Paragould,  Ark.    General  patronage. 


Universal 

AIR  MAIL:  Pat  O'Brien,  Ralph  Bellamy— Good  for 
any  day  in  week.  Phil  March,  Gay  Theatre,  Wayne, 
Neb.    Small  town  patronage. 

THE  ALL  AMERICAN:  Richard  Arlen— A  real 
good  story  and  a  dandy  show.  Better  than  the  "Spirit 
of  Notre  Dame"  but  did  not  draw  for  me.  If  you 
can  get  them  in,  it  will  please.  Universal  has  some 
real  shows  this  year.  Played  Dec.  17.— H.  J.  Egan, 
American  Theatre,  Wautoma,  Wis.  Rural  community 
patronage. 

THE  ALL  AMERICAN:  Richard  Arlen  and  Gloria 
Stuart— Just  a  little  better  than  average  business. 
Especially  pleased  all  football  fans.  Lots  of  remarks 
that  it's  a  dandy  football  story.  It  drew  those  who 
knew  the  fame  of  the  all- American  football  team  and 
satisfied  them  to  see  the  action  of  this  team.  Didn't 
seem  to  be  a  lot  of  dumb  actors  but  almost  true 
football  story  of  these  great  players.  Played  Nov. 
27-28.  Running  time,  80  minutes.— R.  E.  Falkenberg, 
Majestic  Theatre,  Lexington,  Neb.    Family  patronage. 

BACK  STREET:  John  Boles,  Irene  Dunne— Splen- 
did picture  beautifully  acted.  Profitable  business. 
John  Boles  has  not  yet  realized  his  possibilities.  He 
can  be  made  into  first  rate  box  office.  Irene  Dunne 
a  fine  actress.— Herman  J.  Brown,  Majestic  and 
Adelaide  Theatres,  Nampa,  Idaho. 

BACK  STREET:  Irene  Dunne,  John  Boles— Fine_ 
picture.  Good  money  maker  and  should  be  run  by' 
all.— N.  S.  Tronslin,  Menlo  Theatre,  Menlo  Park,  Cal. 
General  patronage. 

BACK  STREET:  Irene  Dunne,  John  Boles— The 
biggest  draw  of  this  season  and  it  pleased  nearly 
100%  More  of  a  woman's  picture  but  it  is  a  real  one 
and  deserves  extra  advertising.  Book  is  well  read 
and  everyone  seems  to  know  in  advance  that  it  is  a 
good  show.  Played  Nov.  30.— H.  J.  Eagan,  American 
Theatre,  Wautoma,  Wis.    Rural  patronage. 


ATTENTION! 


"rm  coming  soon  in  Metro^Goldwyn- 
Mayer's  TARZAN  AND  HIS  MATE!'^ 


march, 
to  next 


56 


MOTION    PICTURE  HERALD 


December    3  1,     I  932 


BACK  STREET:  Irene  Dunne,  John  Boles— Hardly 
a  small  town  theme.  In  spite  of  that,  the  picture 
was  generally  well  received  and  the  acting  was  won- 
derful. Played  Dec.  11-12.  Running  time,  89  minutes. 
Horn  &  Morgan,  Inc.,  Star  Theatre,  Hay  Springs, 
Neb.    Small  town  patronage. 

BACK  STREIET:  John  Boles  and  Irene  Dunne;- 
A  picture  that  you  are  really  proud  to  present.  Will 
draw  extra  business.  Pleased  100  percent.  Played 
Nov.  27-28.  Running  time,  84  minutes— Orris  F. 
Collins,  Capitol  Theatre,  Paragould,  Ark.  General 
patronage. 

HIDDEN  GOLD:  Tom  Mix— Didn't  hold  up  like 
usual  Saturdays.  Might  be  because  of  holiday  shop- 
ping. Picture,  although  not  up  to  the  Tom  Mix  stan- 
dard, has  plenty  action  but  not  enough  fighting  and 
"shootin'  'em  up."  Should  please.  Played  Dec.  10. 
—Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va.  Small 
town  patronage. 

IGLOO:  Esquimaux  who  are  better  actors  than 
many  in  Hollywood— Splendid  picture,  not  given 
proper  credit  by  critics.  A  gold  mine  if  it  was  ex- 
ploited as  a  road  show  by  a  real  showman.  Work 
with  schools,  which  should  be  let  out  for  students  to 
see  this  wonderful  picture.  Didn't  know  how  good  it 
was  or  would  have  cleaned  up.  Did  excellent  business 
on  it  anyway. — Herman  J.  Brown,  Majestic  and  Ade- 
laide Theatres,  Nampa,  Idaho. 

OKAY  AMERICA:  Lew  Ayres  and  Maureen  O'Sul- 
livan — Ayres  is  a  hot  shot  reporter  in  this  one.  He 
acts  as  a  go-between  for  a  kidnap  gang.  Did  a  good 
business,  but  people  don't  like  to  see  the  star  get 
killed  at  the  end  of  a  picture.  Running  time,  78  min- 
utes.—J.  E.  Courter,  Courier  Theatre,  Gallatin,  Mo. 
General  patronage. 

RADIO  PATROL:  Robert  Armstrong.  Lila  Lee- 
Very  entertaining  program  picture,  full  of  action  and 
suspense.  Drew  only  fairly  well  but  only  because 
there  is  very  httle  money  in  this  section. — Mrs. 
Edith  M.  Fordyce,  Princess  Theatre,  Selma,  La. 
General  patronage. 

THE  STOWAWAY:  Fay  Wray,  Leon  Waycoi?— 
No  names  in  the  cast  that  mean  a  thing.  Very  weak 
in  directing  and  story  also.  The  actors  give  ama- 
teur performances  that  make  it  a  very  poor  picture. 
Not  worth  running.— A.  E.  Hancock,  Columbia 
Theatre,  Columbia  City,  lud.    Small  town  patronage. 


World  Wide 


SIGN  OF  THE  FOUR:  Arthur  Wontner— Good  pic- 
ture. Poor  sound.  Not  so  hot  at  the  box  office. — N. 
S.  Tronslin,  Menlo  Theatre,  Menlo  Park,  Cal.  Family 
patronage. 

Short  Features 
Columbia 

BIRTH  OF  JAZZ:  Krazy  Kat— A  good  musical 
cartoon.— Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va. 
Small   town  patronage. 

CHAIN  GANG;  (cartoon)— Another  good  cartoon. 
The  music  is  fine  and  always  pleases  both  kids  and 
adults.  Running  time,  8  minutes.— S.  H.  Rich,  Rich 
Theatre,  Montpelier,  Idaho.   Rural  patronage. 

KRAZY  KAT:  Better  than  average  cartoon  com- 
edies.—H.  J.  Brown,  Majestic  Theatre,  Nampa,  Idaho. 
Small  town  patronage. 

LIGHTHOUSE  KEEPING:  Krazy  Kat  Cartoon- 
One  of  the  best.— L.  G.  Tewksbury,  Opera  House, 
Stonington,   Maine.    Small   town  patronage. 

MICKEY'S  ORPHANS:  Mickey  Mouse-Splendid 
cartoon.  Would  be  fine  to  run  Christmas  week.  7 
minutes. — Mrs.  Edith  M.  Fordyce,  Princess  Theatre, 
Selma,  La.    Small  town  patronage. 

SOLDIEJl  OLD'  MAN:  Krazy  Kat— Good  cartoon.— 
Cecil  Ward,  Roiy  Theatre,  Martinsville,  Va.  Small 
town  patronage. 


Educational 


BILLBOARD  GIRL:  Bing  Crosby— Our  first  Crosby 
comedy,  but  it  won't  be  our  last.  He  was  well  liked. 
—A.  N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small  town  patronage. 

A  FOOL  ABOUT  WOMEN:  Andy  Clyde— They 
tried  to  make  a  slap-stick.  The  story  could  not 
happen  even  if  you  had  a  fertile  imagination. — Gerald 
Stettmund,  H.  &  S.  Theatre,  Chandler,  Okla.  Small 
town  patronage. 

FOR  THE  LOVE  OF  LUDWIG:  Andy  Qyde— 
Splendid  comedy  with  plenty  of  laughs,  containing  a 
kiddy  review  that  makes  it  more  entertaining  than 
ever.  Running  time,  20  minutes. — Mrs.  Edith  M. 
Fordyce,  Princess  Theatre,  Selma,  La.  Small  town 
patronage. 

FREAKS  OF  THE  DEEP:  Strange  deep  water 
fish  and  how  they  are  caught  make  this  a  most 
absorbing  novelty  reel. — A.  N.  Miles,  Eminence  Thea- 
tre, Eminence,   Ky.    Small  town  patronage. 

MEDLEY  OF  RIVERS:  Nice  colored  scenic  with 
beautiful  music.  Running  time,  10  minutes. — J.  G. 
Estee,  S.  T.  Theatre,  Parker,  S.  D.  Small  town 
patronage. 

OFF  HIS  BASE:'  Gleason  Sport  Featurettes— A 
fair  comedy.  2  reels. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.    Small  town  patronage. 

SHIP  A-HOOEY:  Glen  Tryon,  Bobby  Vernon— 
Very  good  comedy.   Running  time.  20  minutes. — Mrs. 


Edith  M.  Fordyce,  Princess  Theatre,  Selma,  La. 
Small  town  patronage. 

SMART  WORK:  Billy  Dooley— A  very  good  com- 
edy.— A.  N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small  town  patronage. 

STRANGE  BIRDS:  This  is  in  natural  col9r  and 
most  interesting.  The  parrot  who  talks  and  sings  is 
extra  good.  If  you  want  a  good  novelty  reel,  use 
this  one. — A.  N.  Miles,  Eminence  Theatre,  Eminence, 
Ky.    Small  town  patronage. 


RKO  Radio 


Fox 


BIG  GAME  OF  THE  SEA:  Magic  Carpet  Series- 
Excellent  shots  of  deep  sea  whaling  and  believe  our 
people  like  these  educational  subjects.  Running  time, 
9  minutes. — Horn  &  Morgan,  Inc.,  Star  Theatre,  Hay 
Springs,  Neb.    Small  town  patronage. 

MAGIC  CARPET  SERIES:  These  travelogues  are 
good. — S.  H.  Rich,  Rich  Theatre,  Montpelier,  Idaho. 
Rural  patronage. 

Metro-Goldwyn-Mayer 

ANY  OLD  PORT:  Laurel  and  Hardy— Extra  good 
comedy. — Robert  K.  Yancey,  Paradise  Theatre,  Cotter, 
Ark.    Railroad  and  general  patronage. 

BIRTHDAY  BLUES:  Our  Gang-^Another  swell 
Our  Gang  comedy. — Cecil  Ward,  Majestic  Theatre, 
Martinsville,  Va.    Small  town  patronage. 

BLOCKS^AND  TACKLES:  A  good  football  short, 
showing  most  of  scenes  in  slow  motion. — Cecil  Ward, 
Roxy  Theatre,  Martinsville,  Va.  Small  towm  patron- 
age. 

COUNTY  HOSPITAL:  Laurel  and  Hardy— Good 
for  several  laughs. — Robert  K.  Yancey,  Paradise 
Theatre,  Cotter,  Ark.  Railroad  and  general  patron- 
age. 

GIRL  GRIEF:  Charley  Chase— Very  good  comedy, 
with  plenty  laughs.  Charley  as  a  bashful  music 
teacher  in  college  with  a  gang  of  girls.  You  can 
guess  the  rest.  Running  time,  19  minutes. — Cecil 
Ward,  Roxy  Theatre,  Martinsville,  Va.  Small  town 
patronage. 

MOSCOW;.  HEART  OF  RUSSIA:  Good  travel  pic- 
ture. Running  time,  10  minutes. — Cecil  Ward,  Roxy 
Theatre,    Martinsville,   Va.    Small   town  patronage. 

NOW  WE'LL  TELL  ONE:  Charley  Chase— A  very 
funny  comedy.  Better  than  the  average.  Two  reels. 
— Bert  Silver,  Silver  Family  Theatre,  Greenville, 
Mich.    Small  town  patronage. 

THE  OLD  BULL:  Zasu  Pitts,  Thelma  Todd— One 
continuous  scream  which  should  be  given  half  your 
advertising  space.  Will  draw  them  to  the  box  office. 
— Robert  K.  Yancey.  Paradise  Theatre,  Cotter,  Ark. 
Railroad  and  general  patronage. 

OLD  SPANISH  CUSTOM:  Spanish  bull-fighting, 
showing  training  and  real  fighting.  Good. — Cecil 
Ward,  Roxy  Theatre,  Martinsville,  Va. — Small  town 
patronage. 

OLD  SONGS  FOR  NEW:  Act  in  colors.  This  is 
one  of  the  best  band  acts  we  have  ever  played,  with 
plenty  old  fashion  music,  and  laughs.  Running  time. 
9  minutes. — Robert  Wygant,  Heights  Theatre,  Hous- 
ton, Texas. 


Paramount 


AIN'T  SHE  SWEET:  Lillian  Roth— Clever  cartoon 
— Orris  F.  Collins,  Capitol  Theatre,  Paragould,  Ark. 
General  Patronage. 

BETTY  BOOP  CARTOONS:  These  are  nearly  all 
good.  We  use  them  all  and  little  Betty  is  getting 
as  well  known  as  Mickey  Mouse. — A.  N.  Miles. 
Eminence  Theatre,  Eminence,  Ky.  Small  town  pat- 
ronage. 

BETTY  BOOP'S  KER-CHOO:  Betty  Boop— Very 
amusing  cartoon. — Cecil  Ward,  Roxy  Theatre,  Mar- 
tinsville. Va.    Small  town  patronage. 


Ticket  Machine  Bargains 

TRADE-IN-VALUES 

AUTOMATIC  GOLD  SEAL 


And 


SIMPLEX  TICKET  REGISTERS 

Good  as  New  .  .  . 
Mechanically  Perfect 

As  Low  As  ^^50^ 

Bonded  Guarantee  of  Responsibility 


TIC  KET  REGISTER  CORP. 


1600  BROADWAY  NEW  YORK,  N.  Y. 

Phone:  CHickering  4—6810 


BARNYARD  BUNK:  Tom  and  Jerry  cartoon— A 
very  good  cartoon.  One  reel. — Bert  Silver,  Silver 
Family  Theatre,  Greenville,  Mich.  Small  town  pat- 
ronage. 

CAT'S  CANARY:  (cartoon)— How  a  cat  swallows 
a  canary  and  could  only  sing  instead  of  "meow" 
afterwards,  is  one  of  the  cleverest  ideas  yet  in  the 
cartoons.  If  you  have  this  bought,  play  it  up. — 
A.  N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small  town  patronage. 

FIREHOUSE  HONEYMOON:  Harry  Sweet  Com- 
edies— Silly,  just  two  reels  of  wasted  film. — Gerald 
Stettmund,  H.  &  S.  Theatre,  Chandler,  Okla.  Small 
town  patronage. 

FISH  FELATHERS:  Edgar  Kennedy— Just  flair. 
Running  time,  18  minutes. — Orris  F.  Collins,  Capitol 
Theatre,  Paragould,  Ark.    General  patronage. 

THE  ICEMAN'S  BALL:  Qark  and  McCullough— 
A  funny  comedy.  These  old  timers  always  make 
good.  Two  reels. — Bert  Silver,  Silver  Family  Theatre, 
Greenville,  Mich.    Small  town  patronage. 

MANY  A  SLIP:  Chic  Sale— Sale  not  popular  here. 
His  brand  of  humor  doesn't  seem  to  get  over. — A.  N. 
Miles,  Eminence  Theatre,  Eminence,  Ky.  Small  town 
patronage. 

MICKEY'S  BUSY  DAY:  Mickey  McGuire— Best 
comedy  in  a  long  time. — Robert  K.  Yancey,  Paradise 
Theatre,  Cotter,  Ark.  Railroad  and  general  patron- 
age. 


United  Artists 


TREVES  AND  FLOWERS:  Great  stuff.  Associate 
with  Mickey  Mouse  in  your  advertising.  Disney 
should  change  the  Silly  Symphony  name.  He  should 
think  of  one  hundred  million  spectators  when  he  re- 
names.— H.  J.  Brown,  Majestic  Theatre,  Nampa, 
Idaho.    Small  town  patronage. 

Universal 

BOYS  WILL  BE  BOYS:  Frank  Albertson— A  very 
good  comedy.  Two  reels — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.    Swall  town  patronage. 

THE  CROWD  SNORES:  Pooch  the  Pup— These 
are  always  good.  Running  time,  7  minutes. — Horn  & 
Morgan,  Inc.,  Star  Theatre,  Hay  Springs,  Neb. 
Small  town  patronage. 

HESITATING  LOVE :  Louise  Fazenda— Better  than 
average  for  Louise.  Our  patronage  is  not  too  crazy 
about  her,  thinking  her  silly.  Running  time,  Zl 
minutes. — Horn  &  Morgan,  Inc.,  Star  Theatre,  Hay 
Springs,  Neb.    Small  town  patronage. 

A  HOLLYWOOD  HANDICAP:  Very  good  comedy. 
20  minutes. — Mrs.  Edith  M.  Fordyce,  Princess  Thea- 
tre, Selma,  La.    Small  town  patronage. 

A  HOLLYWOOD  HANDICAP:  Here  is  a  dandy 
comedy  with  a  dozen  leading  Hollywood  stars. — S.  H. 
Rich,  Rich  Theatre,  Montpelier,  Idaho.  Rural  pat- 
ronage. 

OFFICER  SAVE  MY  CHILD:  Slim  Summerville— 
It's  the  same  old  story  every  time.  Summerville  is 
wonderful  in  such  feature  plays  as  "Tom  Brown  of 
Culver"  and  "Air  Mail,"  but  people  are  getting  tired 
of  his  comedies.  Running  time,  19  minutes. — Horn  & 
Morgan,  Inc.,  Star  Theatre,  Hay  Springs,  Neb. 
Small  town  patronage. 

STRANGE  AS  IT  SEEMS:  Always  extra  good.— 
Horn  &  Morgan,  Inc.,  Star  Theatre,  Hay  Springs, 
Neb.    Small  town  patronage. 


Warner  Vitaphone 


BELIEVE  IT  OR  NOT:  (Robert  L.  Ripley)— We 
like  every  one  of  this  series  and  always  call  special 
attention  to  them  in  our  ads  and  on  screen. — A.  N. 
Miles,  Eminence  Theatre,  Eminence,  Ky.  Small  town 
patronage. 

BOSKO'S  DOG  RACE:  Extra  good  cartoon  for 
kids  as  well  as  adults  enjoyed  it. — A.  N.  Miles, 
Eminence  Theatre,  Eminence,  Ky.  Small  town  pat- 
ronage. 

MAYBE  I'M  WRONG:  Richy  Craig.  Jr.— Just  a 
comedy.  Nothing  to  rave  about.  Two  reels. — Bert 
Silver,  Silver  Family  Theatre,  Greenville,  Mich. 
Small  town  patronage. 


Serials 
Mascot 


LIGHTNING  WARRIOR:  A  good  serial.  Running 
on  Saturdays  and  helps  business  a  lot.  Everyone 
seems   to  like   it   from   the  clapping  and  shouting. 

Photography  and  recording  is  very  bad.  Twelve 
chapters. — Cecil  Ward,  Rexy  Theatre,  Martinsville, 
Va.    Small  town  patronage. 

HURRICANE  EXPRESS:  Shiriey  Grey,  John 
Wayne,  Tully  Marshall— One  of  _  the  best  serials  we 
ever  ran.  12  episodes. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.    Small  town  patronage. 


Universal 


AIR  MAIL  MYSTERY:  James  Flavin,  Lucille 
Browne — This  serial  increased  my  business  50%  and 
pleased. — Robert  K.  Yancey,  Paradise  Theatre,  Cotter, 
Ark.    Railroad  and  general  patronage. 


IRENE  DUNNE 
PHILLIPS  HOLMES 


"THE  LADY"  IS 
BOX-OFFICE! 

The  ad  writers  of  M-G^M  are 
busy  on  a  showman-ad  campaign 
for  a  talkie  youll  hear  plenty 
about.  (One  of  the  artist's  roughs 
is  shown  above.)  Based  on  Martin 
Brown's  stage  hit  and  brimful  of 
the  romance,  laughs  and  tears 
that  made  "  Smilin'  Through '' 
such  a  success.  It's  well  worth 
watching  for! 


*'Trip  gaily 
on  to  next 
page" 


58 


MOTION    PICTURE  HERALD 


December    3i,  1932 


ROUND  TA 

international  association  of  showmen  meeting  weekly 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress 

CHARLES    E.    f  CiilCli^')    LEWIS,   cbairmast   mm^  editor 


A  NEW  YEAR  AND  A  NEW  DEAL! 


EVERY  TIME  WE  EMBARK  upon  the  mysterious  voyage 
of  a  new  year  it  seems  to  be  customary  for  each  and 
every  one  of  us  to  make  up  a  batch  of  perfectly  good 
resolutions,  turn  over  a  ream  or  two  of  new  leaves  and  in 
general  promise  (or  kid)  ourselves  into  believing  that  we 
will  never  do  anything  that  is  not  entirely  on  the  up  and  up. 

And,  every  time  the  New  Year  rolls  around  it  is  also 
customary  for  some  dozen  or  two  to  solve  the  problems 
of  the  whole  industry,  regardless  of  how  much  or  how  little 
they  know  about  it.  So,  taking  advantage  of  the  season  and 
the  freedom  of  the  press,  we'll  offer  our  own  solution  for 
the  ills  of  theatre  operation  insofar  as  it  concerns  the  house 
manager. 

FOR  THREE  SOLID  YEARS  we  have  sat  in  this  spot  and 
kept  in  close  touch  with  conditions  all  over  the  country, 
especially  the  salary,  budget  and  overhead  slashing  which 
all  too  often  rebounded  and  cost  the  cutters  far  more  than 
it  cost  the  managers.  For  three  years  we  have  watched 
executives  In  home  offices  practice  the  most  astonishing 
form  of  economy  and  long-distance  theatre  operating  and 
wondered  just  how  long  It  could  continue  before  the  tail 
would  start  wagging  the  dog. 

To  relate  some  of  the  things  that  have  happened  to  such 
circuits  and  executives  would  be  rehashing  old  stories  which 
have  gone  the  rounds  so  often  that  they  are  now  too  stale. 

BUT,  STRANGE  TO  TELL— or  maybe  not  so  strange  at 
that — the  funny  practices  continue  and  still  the  swivel  chair 
gents  are  as  far  from  the  solution  as  when  they  started; 
only  they  are  much  poorer  and  much  more  worried. 

We  honestly  believe  that  we  can  make  a  suggestion  that 
will  come  a  darned  sight  nearer  the  goal  than  any  so  far 
advanced,  and  risking  the  wrath  of  ttie  powers  that  be  we 
offer,  for  the  benefit  of  those  who  are  still  capable  of 
sensing  a  new  slant,  the  following: 

A  BKAbiTy  NEW  DEAL  FOR  THE  MANAGER! 

IN  ADDITION  TO  THE  present  insufficient  salary  now 
being  paid  to  the  man  charged  with  the  responsibility  of 
operating  expensive  theatre  properties,  the  theatre  owners 
shall  permit  him  to  draw  a  sum  of  between  five  and  ten  per 
cent  of  the  net  profits.  Whatever  the  percentage  agreed 
upon,  there  must  be  no  double-crossing  on  either  side  of 


the  fence.  Owners  must  not  pad  the  overhead  or  charge 
unreasonable  sums  against  administration  expenses,  or 
charge  the  house  exorbitant  salaries  for  themselves. 

On  the  other  hand,  the  manager  must  operate  the  the- 
atre as  economically  as  is  consistent  with  good  showmanship 
and  in  keeping  with  the  type  of  house  he  is  managing.  Set- 
ting a  set  overhead  Is  the  happiest  medium  providing  it  is 
a  fair  figure  and  one  that  would  prompt  the  various  man- 
agers to  try  to  top  week  in  and  week  out. 

THE  ONLY  DANGER  to  this  plan  will  develop  among 
^those  theatre  owners  who  have  the  unhappy  faculty  of 
welching  on  an  understanding.  They  will  try  to  do  just 
that — or  worse — just  as  soon  as  they  see  their  theatres 
starting  to  make  some  real  money.  They  may  soon  forget 
the  past  lean  years  and  the  worry  that  went  with  them 
and  they  will  probably  have  mighty  little  compunctions 
about  letting  the  manager  have  what  he  is  justly  en- 
titled to. 

You  may  well  ask:  "Is  this  an  experiment?"  IT  IS  NOT. 
It  is  a  plan  already  in  practice  In  some  half  dozen  situations 
that  we  personally  know  of  and  has  spurred  the  managers  on 
to  such  extra  effort  that  theatres  under  this  plan  have  climbed 
slowly,  but  steadily,  out  of  the  red  and  into  profits.  Never 
have  these  managers  been  so  happy,  so  anxious  and  so 
conscientious.  You  can  easily  understand  why  such  fine 
spirit  and  loyalty  should  exist.  These  fortunate  showmen 
are  finding  themselves  for  the  first  time  perhaps,  in  a  posi- 
tion to  look  a  little  ahead  and  save  a  few  dollars. 

WE'LL  STAKE  OUR  LAST  cent  that  if  two  groups  of  the- 
atres were  to  line  up  against  each  other,  one  under  the  old 
chiseling  system  of  salary  cutting,  meddling  supervision 
and  worries,  and  the  other  under  the  plan  advanced  here, 
whereby  a  manager  Is  vested  with  the  full  authority  so 
essential  to  proper  management,  left  to  work  out  his  own 
problems  and  then  allowed  to  share  In  the  success  of  his 
efforts,  that  the  latter  group  would  leave  the  other  so  far 
behind  that  you'd  soon  lose  sight  of  them  altogether. 

Conditions  being  what  they  are,  you  may  say  that  I'm 
all  wrong.  Well,  after  all,  so  many  others  have  been  wrong 
that  the  least  you  can  do  is  to  let  me  be  wrong  for  a 
change  and  see  what  happens.  "C  HICK" 


TRUE  TALK  AT  THE  SMITHS 

MR.  S.:  ^1  see  that  HELEN  HAYES  has  been  voted  the 
greatest  screen  actress  of  the  year/' 

MRS*  S*:  "She  was  wonderful  in  The  Sin  of  Madelon 

Claudet' . . .  her  new  picture  ^Son  Daughter'  opens 
Friday  ♦  •  .  we  mustn't  miss  it!" 

MISS  S*:  "I  just  read  that  she  is  to  star  in  a  picture  based 

on  THE  WHITE  SISTER; " 

CHORUS:  "That's  one  picture  all  the  Smiths  in  America* 

will  see!" 


'22,483,015  Smiths!  ^^^^   (on  the  way 

to  next  page) 


60 


MOTION    PICTURE  HERALD 


December    3  1,     I  932 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


Your  guess  is  as 
good  as  ours  on 
what  the  Master 
Magician  is  go- 
ing to  pull  out 
of  the  1933  hat. 
.  .  .  Maybe  white 
rabbits,  maybe 
not;  maybe  a  lot 
of  good  news 
for  all  of  us. 
Anyway,  lets  all 
give  a  rousing 
cheer  for  the 
New  Year! 


LORENCE  DOING  GOOD 
WORK  AT  STRAND  AND 
CATARACT  IN  NIAGARA 

When  smart  showmen  meet  they  say 
something  generally  happens.  We  refer  to  a 
connection  formed  some  time  ago  between 
the  Brothers  Skouras  and  Herman  Lorence. 
which  resulted  in  the  latter  being  made 
manager  of  the  Strand  and  Cataract  The- 
atres, Niagara  Falls,  N.  Y.  'Twas  rather 
tough  going  when  the  energetic  Herman 
first  arrived  on  the  scene,  but  hard  work 
and  logical  thought  and  action  have  brought 
about  improved  conditions.  Let's  see  what 
he  has  been  doing. 

On  "Smilin'  Through"  he  pulled  a  fast 
one  between  the  hours  of  midnight  and  8 
A.  M.  by  stenciling  "Go  Smiling  Through 
to  the  Strand"  on  200  street  corners.  And 
did  he  catch  hell  from  the  city  boss  and 
did  he  wiggle  out  of  the  jam !  Go  ahead — 
sue  him ! 

He  combed  the  entire  neighborhood  for 
all  the  trunks  it  could  yield  and  piled  them 
high  in  a  stake-body  moving  van  to  exploit 
"Pack  Up  Your  Troubles."  The  driver  was 
dressed  in  a  soldier's  uniform.  Both  truck 
and  driver  looked  like  the  tail  end  of  the 
Battle  of  Bull  Run,  it  is  reliably  reported, 
but  commanded  plenty  of  attention. 

On  "Rain"  the  24-sheet  was  used  for  a 
cut-out  across  the  marquee.  The  ingenious 
Lorence  then  placed  the  rain  pipe  over  the 
top  and  turned  on  the  water.  That  evening 
it  rained  as  it  hadn't  rained  in  a  long  time. 
So  what?  Anyway,  the  gag  helped  matters 
along. 

Another  move  that  made  rival  exhibitors 
turn  green  with  envy  and  him  one  of  the 
immortals  of  showbusiness  was  a  stunt  on 
"Red  Dust,"  when  100  pounds  of  sand  was 
colored  red  and  mixed  with  glue  to  identify 


trails  to  the  theatre.  It  is  not  reported  that 
the  mixture  stuck  to  the  shoes  of  any  of 
the  good  citizens,  but  what  if  it  did?  All 
the  more  publicity. 

And  so  it  goes  with  Lorence  at  Niagara. 
Now  he's  putting  on  prologues  with  each 
first  half  picture  and  so  far  hasn't  spent  a 
cent  for  talent.  He  and  the  organist  dig 
it  from  midnight  auditions.  Lighting  ef- 
fects by  Lorence ;  music  by  Miss  Taylor. 
And  what  a  combination  ! 

If  our  Niagara  representative  can  steal 
a  few  moments  from  the  16  to  20  hours 
he's  putting  in  each  day  to  keep  his  charges 
in  the  running,  we'll  promise  to  publish 
more  of  these  disturbing  incidents  in  his 
life.  Till  then -we  bid  him  and  his  fellow 
Club  members  adieux,  with  the  sincere 
wish  that  his  assault  against  the  elements 
of  Niagara  meet  with  continued  success. 


FRISCH  AND  RINZLER 
AGAIN  COME  THROUGH 
WITH  FOOD  FOR  POOR 

For  the  third  consecutive  season  Louis 
Frisch  and  Samuel  Rinzler,  heads  of  the 
Randforce  Circuit,  Brooklyn,  N.  Y.,  as- 
sisted the  poor  and  needy  of  Brooklyn  and 
Queens  by  staging  their  Annual  Free  Food 
Matinee.  Newspapers,  several  charitable 
organizations  and  the  untiring  efforts  of 
managers  of  thirty-odd  theatres  cooperated 
to  make  the  event  an  outstanding  success. 
To  Monty  MacLevy,  former  manager  of 
the  Savoy  Theatre  and  publicity  director 
of  the  circuit,  now  general  manager  of  the 
Round  Table  Circuit,  Long  Island,  goes  a 
major  portion  of  credit  for  bringing  the 
affair  to  a  successful  conclusion. 

More  than  40,000  school  children,  after 
making  requests  to  parents  to  donate  food- 
stufifs  in  lieu  of  their  admission  to  the  the- 


atres, stormed  the  circuit  houses  on  the 
stated  day.  Throughout  the  afternoon 
groups  arrived  bearing  in  their  arms  all 
manner  of  canned  goods,  vegetables  and 
other  eatables,  to  be  admitted  to  view  com- 
plete shows.  When  all  was  accounted  for 
some  40  tons  of  provender  was  on  hand, 
with  an  approximate  valuation  of  $25,000. 
Leading  the  list  were  pork  and  beans;  next 
came  thousands  of  cans  of  tomato  soup, 
followed  by  such  articles  as  rice,  milk,  all 
sorts  of  vegetables,  etc. 

As  to  gratitude,  Protestant,  Jew  and 
Catholic  enthusiastically  voiced  thanks 
through  neighborhood  welfare  organiza- 
tions and  by  direct  letters  to  theatre  man- 
agers and  circuit  headquarters  at  the  Savoy. 
Frisch  and  Rinzler  are  in  line  for  congratu- 
lations for  sponsoring  such  a  worthy  move, 
as  are  their  supervisors  and  managers  for 
their  part  in  the  undertaking. 


KEN  WARD  MANAGES 
TO  KEEP  HIS  HOUSE 
ON  THE  FRONT  PAGE 

We  see  by  the  papers  that  Kenneth 
Ward,  manager  of  the  Rex  Theatre,  Sum- 
ter, S.  C,  among  other  things,  acted  as 
host  to  the  City  Fire  Department,  pulled 
a  "Zombie"  bravery  stunt  and  promoted 
a  full  page  co-op  ad,  to  say  nothing  of  con- 
structing a  handsome  front  for  his  theatre. 

Kenneth  tempted  the  jaded  appetites  of 
the  fire  crew  and  a  number  of  invited 
friends  with  something  new  on  Sumter 
menus — rattlesnake  chops,  whatever  they 
are,  and  the  innovation  rated  a  two-column 
story  on  the  front  page.  A  good  old 
chicken  stew  helped  mollify  his  guests  after 
identity  of  the  side-dish  was  disclosed. 

Another  story  contains  the  information 
that  a  shrinking  little  violet  of  Sumter's 
feminine  element  witnessed  unattended  a 
midnight  showing  of  "White  Zombie"  with- 
out making  any  noise  except  that  of  open- 
ing her  purse  when  Kenneth  awarded  her 
a  $5  croix  de  guerre  for  distinguished 
bravery.  There  were  lots  of  competitors  for 
the  chance  to  sit  through  the  lone  perform- 
ance but  Moore  exercised  his  keen  eye  for 
feminine  charm  when  making  the  selection. 

He  tied  in  the  mis-spelled  word  gag 
when  promoting  the  full  page  co-op  ad  on 
"Down  to  Earth."  The  title  made  a  good 
one  for  "Down  to  Earth"  prices  and 
"Quality  Up-Prices  Down"  catchlines  and 
the  merchants  came  through  like  a  lot  of 
good  soldiers,  not  forgetting  to  let  Ken- 
neth place  his  good-sized  display  ad  right 
in  the  centre  of  the  page. 

The  illustration  shows  a  front  he  con- 


structed for  "Smilin'  Through,"  which  to 
our  way  of  thinking,  is  well  nigh  perfect 
for  an  open-faced  lobby  such  as  has  the 
Rex.  Note  the  attractive  picket  fence  effect, 
foliage  and  the  two  arched  entrances.  It 
carried  out  the  scheme  of  the  gate  sequence 
in  the  picture. 

That's  all  for  this  time  from  Ward,  the 
Rex  and  Sumter. 


"TAKE  OFF  YOUR 
WHISKERS!  We  know 
you,  Lionel  Barrymore!" 


With  his  magnificent  per- 
formance in  "Rasputin  and 
The  Empress''  immortally 
recorded  on  film,  this  great 
actor  begins  work  on  a  bril- 
liant original  story — one  of 
the  most  unusual  roles  ever 
developed  at  the  M-G-M 
studios,  Title  to  he  announced. 


IN  "GRAND  HOTEL" 
IN  "ARSENE  LUPIN" 
IN  "WASHINGTON 

MASQUERADE" 
In  every  picture  in 
which  he  appears, 
Lionel  Barry  more  sets 
for  himself  a  new 
high  standard 
of  acting! 


"Of  course f 
there's  more 
on  next  page" 

1  (P 


62 


MOTION    PICTURE  HERALD 


December    3  1,    I  932 


LOUIS  LAMM  FOUND 
STREET  STUNTS  AID 
ON  THREE  PICTURES 

Recent  campaign  activities  of  Louis 
Lamm,  manager  of  the  Capitol  Theatre, 
Elyria,  Ohio,  tie-ups  with  the  Legion  and 
a  transportation  company  and  a  stunt  on 
"Grand  Hotel." 

The  accompanying  photo  practically  tells 
the  story  of  the  tie-up  made  with  the 
American  Legion  on  "Brown  of  Culver," 
in  which  a  special  show  was  designated  as 
Legion  Night.  Members  of  the  local  post, 
followed  by  seventy-five  Junior  Patrol 
Boys  of  Elyria  schools,  paraded  through 
the  streets  en  route  to  the  theatre  and  pro- 
vided plenty  of  publicity. 

For  "One  Way  Passage"  he  formed  a 
tie-up  with  a  local  bus  concern  to  give 
patrons  a  free  one-way  ride  to  the  theatre 
during  the  three-day  engagement  of  the 
picture.  Coupons  published  in  the  news- 
papers two  days  in  advance  of  showing 
were  accepted  in  lieu  of  cash  by  the  bus 
drivers. 

Effective  publicity  was  given  "Grand 
Hotel"  by  having  a  boy,  dressed  as  a  bell- 


Sh 


owman  s 


Calendar" 


JANUARY 


8fh 
1 0th 

nth 


BaHle  of  New  Orleans— 1815 
Francis  X.  Bushman's  Birthday 

Alex'ai^er  Hamilton  Born — 
1757 

Chester  Conklln's  Birthday 


hop,  pass  out  cards  at  prominent  street 
intersections.  Copy  on  the  cards  carried 
names  in  cast,  with  invitation  for  bearers 
to  "spend  two  hours  with  them  in  'Grand 
Hotel' — first  time  at  popular  prices." 

We're  always  glad  to  hear  from  one  of 
the  Lamm  Brothers  of  Ohio,  for  both 
Louis  and  Julius  generally  have  some  good 
stunts  to  pass  along  the  line.  This  time 
thanks  are  in  order  for  the  former.  We'll  be 
telling  you  more  about  his  work  in  a  future 
issue. 


WHEELER'S  STUNT  IS 
ADAPTABLE  TO  MOST 
ANY  COLLEGE  THEME 

A  stunt  which  C.  W.  Wheeler,  manager 
of  the  Tokay  Theatre,  South  Bend,  Ind., 
used  on  "Hold  'Em  Jail"  ought  to  work 
out  equally  well  on  any  football  or  college 
picture. 

There  are  four  high  schools  in  his  county 
and  Wheeler  offered  cash  awards  to  the 
students  in  all  of  them  for  the  best  "yell" 
containing  "Hold  'Em  Jail,"  the  decision 
to  be  made  by  the  school  assemblies.  On 
opening  night  of  the  picture  the  winners 
from  each  school  appeared  on  the  stage  to 
give  the  "yells,"  typewritten  slides  of 
which  were  thrown  on  the  screen.  The 
winner  was  judged  by  audience  applause. 

Wheeler  offers  a  post  yell-stunt  sugges- 
tion that  the  judges  make  the  award  on  the 
basis  of  the  way  it  is  put  over,  for  reason 
that  one  of  the  schools  was  situated  in  his 
town  and  its  representative  received  a  far 
better  break  than  the  others.  However,  it 
did  help  put  the  picture  over. 


12th  Jack  London  born — 1876 

13th  Kay  Francis'  Birthday 

14th  Bebe  Daniels'  Birthday 

16th  Harry  Carey's  Birthday 

17th  Benjamin  Franklin  Born — 1705 

Nils  Asther's  Birthday 

18th  Daniel  Webster  Born— 1782 

19th  R.  E.  Lee  Born— 1807 

21st  Stonewall  Jaclcson  Born — 1824 

22nd  Conrad  Veidt's  Birthday 

23rd  Ralph  Graves'  Birthday 

John  Hancock  Born — 1737 
Raymond  Griffith's  Birthday 

24th  Jack  Hoxie's  Birthday 

29th  William  McKinley  Born— 1843 

30th  Chinese  New  Year  (D.E.I.) 

Greta  Nissen's  Birthday 

31st  Tailulah  Bankhead's  Birthday 


FEBRUARY 

1st  Clark  Gable's  Birthday 

U.  S.  Flag  Raised  in  Hawaii — 
1893 

Ground  Hog  Day 

2nd  Benny  Rubin's  Birthday 

3rd  Woodrow    Wilson's    Death  — 

1924 

Horace  Greeley  Born — 1811 
Mendelssohn    (German  Com- 
poser) Born 

4th  Col.    Lindbergh's    Birthday  — 

1904 

Massachusetts    Ratified    U.  S. 
Constitution — 1788 
Ramon  Novarro's  Birthday 
Aaron  Burr  Born — 1756 
Walter  Catlett's  Birthday 


A  FEW  NOTES  ABOUT 
WALTER  MORRIS  AND 
HIS  CAROLINA  HOUSE 

The  last  time  we  reported  on  the  activi- 
ties of  Walter  Morris,  manager  of  the 
Broadway  Theatre,  Charlotte,  N.  C,  we 
outlined  the  fine  campaign  he  made  on 
"Fugitive."  Prior  to  this,  however,  he  and 
his  staff  turned  out  an  attractive  front  on 
"Cabin  in  the  Cotton,"  a  photo  of  which  we 
are  showing  herewith.  You  will  note  that 
the  entije  entrance  was  boarded  up  to  re- 
semble the  exterior  of  a  cabin.  The  center 
window  was  used  by  the  cashier,  while  the 
windows  at  either  side  made  excellent 
frames  for  a  variety  of  stills. 

A  copy  of  the  High  School  bi-weekly 
newspaper  discloses  that  Walter  tied-up 
with  the  students  and  football  players  for 
an  old-time  Rally  Night  on  occasion  of 
showing  "All  American."  Official  autos 
and  a  band  formed  the  vanguard  of  a  parade 
of  students  and  players  en  route  from  school 
to  theatre.  The  band  and  football  squad 
were  guests  but  the  student  body  paid  (thank 
goodness,  observes  Walter)  and  furnished 
plenty  of  publicity  and  ballyhoo.  The  school 
paper  carried  the  story  on  the  front  page 
under  a  streamer  head. 

Other  activities  in  Charlotte  include 
formation  of  "The  Jester's  Club,"  an  or- 
ganization composed  of  representatives  from 
all  branches  of  show  business  in  the  city, 
and  the  Broadway  Theatre's  Bosco  Club, 
sponsored  by  a  chain  store  company.  The 
former  will  function  as  a  social,  fraternal 
and  charitable  body  while  the  latter  is  a 
move  aimed  at  promotion  of  goodwill  and 
sales  for  both  theatre  and  stores.   The  chain 


stores  company  is  spending  a  considerable 
amount  of  cash  to  blanket  the  city  with 
bread  inserts,  newspaper  and  window  ad- 
vertising. 

Morris'  activities  are,  as  usual,  interest- 
ing to  us  and  his  fellow  Round  Tablers.  He 
gets  around,  does  Walter,  and  does  things 
that  keep  the  name  of  the  theatre  he's  con- 
nected with  in  the  limelight.  We'll  hope 
to  tell  you  more  later  about  his  tie-up  with 
the  chain-store  concern,  proving  that  cost 
of  a  large  campaign  can  be  promoted  with 
a  little  effort. 


Is  This  a  "Ride"? 

Eddie  Golden,  of  the  New  Olympic  The- 
atre, Pittsburgh,  Pa.,  advises  us  via  post 
card  that  he  simply  couldn't  resist  passing 
word  along  "that  if  managers  want  to  do 
business  on  'Tiger  Shark'  to  cater  to  Cath- 
olics and  play  it  on  Friday  (fish  day)." 
He  did,  says  Eddie,  and  packed  'em  in. 
Further  details  are  lacking.  Figfure  this 
one  out  yourselves ! 


WHY  DIDNT  WE  THINK  OF 
THIS  BEFORE! 

Every  so  often  an  inspirational  teaming  of  players 
happens  that  makes  us  say  ^^Why  didn't  we  think 
of  that  before?''  One  reason  is  we  didn't  have  a  story 
like  this  one.  But  now  we've  got  it — and  you'll 
give  out  cheers! 

KEATON-DURANTE-COOPER  in  m  g-M  s  BUDDIES 

( — still  going  strong  on  next  page) 


64 


MOTION    PICTURE  HERALD 


December    3  1,     I  932 


KEEPING   UP  WITH   THE  TIMES 


By  GUY  JONES 


What's  good  for 
the  goose  ought 
to  be  good  for 
the  gander  but 
$7  seems  to  be 
a  lot  of  dough 
on  this  fellow's 
weekly  budget. 
Anyway,  the  big 
shot's  telling  him 
how  to  put  over 
a  hot  stunt. 


i  ^0\N'\fVOU\N0RKTH/^7- 
I   cT\3ViT'\T5  BOUND  To 

^  ?\^\k^ouR  HOUSE  tak£ 

^^Q^UKCH  WEEK-. 
Lv\iKSnDID  ON  ^Li. 


^^^.m  GREAT 6|//y/ 

^55AT WOULD  cost' 
^cMtWDOLURS  A 

5TUNJ// 


CALDWELL  AGAIN  PUT 
OVER  FINE  CAMPAIGN 
ON  "HOTEL"  PICTURE 

Judging  from  past  observations  of  his 
work,  we  could  have  told  you  all  long  ago 
that  Wally  Caldwell,  manager  of  Loew's 
Valentine  Theatre,  Toledo,  Ohio,  would  put 
over  a  big  campaign  on  "Grand  Hotel"  and 
data  at  hand  justifies  our  convictions.  The 
usual,  excellent  Caldwell  tie-ups,  assuring 
wide  coverage  among  various  merchants, 
together  with  displays,  newspaper  campaign, 
free  space,  etc.,  are  all  in  evidence. 

The  small  cut  on  this  page  shows  one  of 
the  attractive  windows  he  secured  as  the 
result  of  a  tie-up  made  with  a  big  depart- 
ment store  located  in  the  heart  of  the  city. 
Cutout  "Grand  Hotel"  star  heads  were  used 
as  a  background,  with  14  by  17  de  luxe 
colored  star  stills  studded  throughout  the 
display.  A  large  theatre  card  was  devoted 
entirely  to  attraction  and  exclusive  engage- 
ment. 

Another  tie-up  made  with  a  Macy-owned 
department  store  netted  him  26-inch  cooper- 
ative display  advertisements  in  morning  and 
evening  newspapers,  plus  a  display  in  the 
book  department  on  the  main  floor.  An- 
nouncement cards  were  read  by  the  hun- 
dreds who  patronize  the  huge  dining  room 
daily. 

His  windows  included  the  placing  of  seven 
large  oil  paintings,  prominently  displayed, 
in  downtown  and  west  side  stores ;  display 
of  mounted  11  by  14's  in  special  downtown 
locations ;  Postal  Telegraph  messenger  cut- 
outs in  choice  vacant  stores,  and  a  double 
set  of  "Grand  Hotel"  star  stills  with  copy 
in  an  exclusive  women's  shoe  store. 

Additional  effort  included  a  tie-up  with 
a  leading  hotel  for  a  10-inch  display  ad, 
plus  paper  books  of  matches  with  "Grand 
Hotel"  stickers  in  all  rooms  and  in  coffee 
shop;  the  distribution  by  ushers  of  5,000 
Edison  matches  at  prominent  corners  in  the 


city  during  lunch  hour  and  in  well  known 
stores ;  use  of  a  one-sheet  in  the  main  en- 
trance of  another  well  known  hotel;  distri- 
bution of  200-sheet  tack  cards  in  all  sections 
of  the  city  and  downtown  parking  spaces, 
and  the  distribution  of  10,000  Loew's  News 
in  parked  cars,  laundry  bundles  and  through 
residential  sections. 

All  advertising,  exploitation,  etc.,  stressed 
the  "exclusive  run"  of  the  picture  and  ex- 
clusive policy  trailers  were  shown  with  cur- 
rent picture  and  coming  attraction  preview. 
As  usual,  Wally  saw  that  the  newspapers 
gave  the  regular  quota  of  readers,  special 
stories,  etc. 

Radio  Stunt 

A  stunt  called  "Whispering  Password," 
put  over  with  the  help  of  a  local  radio  sta- 
tion, was  instrumental  in  bringing  about  a 
lot  of  favorable  publicity.  Each  night  the 
radio  station  invited  five  of  its  listeners-in 
to  witness  the  picture  by  writing  a  men- 
tioned password,  their  name  and  address, 
on  a  card  for  presentation  at  the  cashier's 
window.  Five  other  "passwords"  were  men- 
tioned for  the  next  five  days. 


The  marquee  of  the  theatre  was  decorated 
with  American  flag  clusters  at  each  end ; 
streamers  and  garlands  were  run  to  the 


roof;  two  12-foot  "Grand  Hotel"  plus,  gold 
lettered  drapes  were  tied  to  the  bottom  guy 
lines ;  large,  transparent  "exclusive  show- 
ing" drapes  were  used  on  all  sides  of  the 
marquee ;  star  cutout  heads  were  studded 
in  front  lobbies,  together  with  special  one 
and  three-sheet  poster  boards,  and  oil  paint- 
ings were  spotted  at  advantageous  locations 
in  the  foyer. 

It's  easy  to  conclude  that  Caldwell  is  still 
going  about  his  work  in  the  same  old  ag- 
gressive way,  even  when  he  has  a  strong 
attraction  like  "Grand  Hotel."  However, 
he  has  established  a  reputation  out  in  To- 
ledo for  keeping  Loew's  Valentine  up  to 
the  front  and  he  doesn't  necessarily  lay  down 
when  a  film  comes  along  that  needs  but  little 
pushing  to  get  the  desired  results.  We'll  tell 
you  more  about  Wally 's  work  just  as  soon 
as  we  receive  further  news. 


REESE  BUILDING  UP 
TRADE  BY  PLUGGING 
KIDDIE  PATRONAGE 

Believing  that  matinees  for  the  young- 
sters account  for  revenue  both  from  that 
source  and  adults  who  accompany  them, 
W.  Horace  Reese,  manager  of  the  Spruce 
Theatre,  one  of  the  Harry  Hirsch  neigh- 
borhood houses  in  Philadelphia,  makes  a 
strong  bid  for  kiddie  patronage. 

One  of  his  methods  of  building  kiddie 
trade  is  the  "Free  Show  Club,"  whereby  a 
bearer  of  a  membership  card  provided  with 
six  punch-marks  becomes  entitled  to  see 
the  seventh  show  free  of  charge.  This  same 
gag  has  also  been  used  to  hold  up  interest 
in  the  several  chapters  of  a  serial. 

Popularity  of  "Lucky  Bucks  Play  Money" 
with  the  children  in  his  neighborhood  also 
gave  Reese  an  idea  to  capture  attention 
from  the  youngsters.  It  appears  that  most 
of  the  Sunday  papers  print  this  "play- 
money"  in  a  number  of  denominations  and 
that  the  kids  barter  it  among  their  gangs 
at  the  rate  of  one  cent  in  cash  per  hundred 
"Bucks"  for  use  in  a  variety  of  games  and 
enterprises  of  their  own  invention.  So  Reese 
prints  a  somewhat  similar  bill  on  his 
heralds  and  other  throw-aways  with  the 
greeting:  "Hey  Kids!  Here's  50  Bucks  for 
Your  Bankroll— Extra !  100  Bucks  Next 
Week — Don't  Miss  It."  Copy  pertaining 
to  theatre  and  attraction  is  included  on  the 
play-money.  He  also  adapts  his  heralds, 
etc.  to  the  guest  ticket  scheme  so  that  the 
bills  will  be  kept  instead  of  being  thrown 
away.  Announcements  of  those  to  receive 
passes  are  posted  in  the  lobby. 

Reese  is  doing  a  lot  of  interesting  ex- 
ploitation work  in  his  neighborhood  and 
now  that  he  has  joined  the  list  of  active 
contributors  to  this  department  we'll  hope 
to  tell  you  all  a  lot  more  about  what's  going 
on  in  showbusiness  down  his  way. 


Quaint  Custom,  Quaint  Tie-Up! 

The  quaint  custom  of  collecting  matchbook 
covers  is  being  capitalized  upon  by  Warner- 
First  National  in  mapping  the  campaign 
on  "Match  King."  Strange  as  it  may  seem 
to  some  it  appears  there  are  a  considerable 
number  of  entirely  sane  people  who  make 
it  a  hobby  to  collect  an  assortment  of  these 
bits  of  pasteboard.  It  is  the  idea  of  the 
exploitation  wizards  to  present  the  "War- 
ren William  Silver  Cup,"  this  year's  annual 
award,  to  the  matchbook  cover  collector  who 
submits  the  most  interesting  collection  to 
his  local  theatre.    Need  we  say  more  ? 


JANUARY 


f  M  r  w  T  p  s 

I  Z  i  A  $^  7 
8  9  It  II  (2  IJ  H 

j5  li  17  tr  It  WW 
21  z»  »  K  11 »  u 


FEBRUARY 


MAY 


$  H  r  w  T  F  s 

7  I  t  A/  «  /^  '> 

»/  »  >  t>  H  It » 
«  J» 


S  M   T  W  T  P  S 
113  4 

r  t  7  t  t  ><> » 
a  i>  /4  15  /t  » 'J 

«»  II  M  li  M?$ 

It.  Z>  It  - 


JUNE 


<>  H  T  W  T  P  S 
5^        >    »  t  »* 

<r  « <»    f  '*  y 

/{  If  t4  o  » 2» 
^  t«  )r7  t»  t»  M 


MARCH 

/I   <■»     It  h'  ttr   17  'f 

If  20  %l  IX  2>  Zf  29 
U      J.J  >»  >l 


•if*  T  W  T  P  S 

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u  >    t    f    t   ^  i 

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/»  II  ttfS 


APRI] 


5  Mr  w  T 


■ 

i  )   S   ?    *  T  tr 

1  lf>  It   >l  i^H  Is 

li  />  /{  ««  u  II 
»>^♦  If  ifc  t;  1',  Z4 

JUL 


£  h  T  W  T  P  S 

<  V  »  f  r 

CI    4  ^  10  H  It 

II;  ><t  "  '» 


"Goodness 
gracious  it's 
a  SHORT 


YEAR!" 

Certainhjl  It's  an  M-Q-M  Short  Year, 
thanks  to  Hal  RoacKs  De  Luxe  Comedies 
and  M-Q-M^s  Diversified  Program  Qems! 


STAN  LAUREL 
OLIVER  HARDY 


ZASU  PITTS 
THELMA  TODD 


OUR  GANG 


TAXI  BOYS 


(Dickie  Moore, 
Spanky,  Stymie 
and  others.) 


CHARLIE 
CHASE 

ALSO  M-G-M  REVUES  and  HEARST  METROTONE  NEWS 


(Ben  Blue, 
Billy  Gilbert, 
}as.  C.  Morton 
arul  others.) 


Look  at  Broadway 
During  Holiday  Week! 

RIVOLI 

THE  TOY  PARADE 

(M-G-M  Oddities) 

CAPITOL 

RIO,  THE  MAGNIFICENT 

(Fitzpatrick  Traveltalk) 

ROXY 

THE  NURSEMAID 

{Flip,  the  Frog  Cartoon) 

CHALK  UP 

(Pete  Smith  Sport  Champion) 

SHORTS 

—  but  sweet! 


(More  on 
next  page) 


MOTION    PICTURE    HERALD  December    31,  1932 


ASK  YOURSELF  THIS  QUESTION; 
"DO  PEOPLE  READ  YOUR  ADS? 


Here  Is  a  Valuable  Discussion 
On  the  Question  of  Adver- 
tising Copy  and  Its  Various 
Merits  and  Mistakes! 

by  EDWIN  S.  C.  COPPOCK 

Managing  Director,  Staten  Island  Paramount 

ASK  yourself  this  question.  Maybe 
you  have  the  right  answer  and  per- 
haps you  haven't.  I  didn't  feel  con- 
fident enough  of  my  own  precocity  to  make 
a  decision  so  1  sought  the  answer  by 
means  of  a  questionnaire.  The  result  was 
somewhat  surprising.   Do  people  read? 

Article  after  article  on  the  Round  Table 
pages  have  brought  about  the  general  as- 
sumption that  the  newspaper  is  a  theatre's 
finest  advertising  medium.  1  agree  entirely 
but  deplore  the  possible  misuse  of  the  me- 
dium. Picture  for  yourself  the  seriousness 
of  a  situation  wherein  money  and  profit 
totaling  many  times  a  manager's  salary  can 
be  controlled  by  his  personal  knowledge 
and  use  of  a  medium.  He  receives  his  show 
prepared  by  a  studio  spending  huge  sums 
in  research  and  talent.  His  theatre  is  com- 
fortable and  adequately  equipped.  Yet 
through  his  own  lack  of  perception  all  that 
expenditure  may  show  a  poor  return. 

Seeking  the  Medium! 

In  the  questionnaire  mentioned  above  I 
sought  to  find  the  medium  that  supplied 
motivation  toward  attendance  at  the  the- 
atre. Eliminating  the  majority  of  the  ques- 
tions and  getting  down  to  the  point  at  hand 
brings  up  the  matter  of  the  average  patron's 
selection  of  entertainment  from  the  display 
advertising  in  newspapers. 

The  spirit  of  competition  and  the  self- 
admiration  typical  of  all  of  us  has  brought 
about  a  peculiarly  inadequate  type  of 
newspaper  advertisement.  Our  uppermost 
thought  has  been  flash,  smash,  shock  and 
attention  value.  Haven't  you  held  out  at 
arms  length  a  finished  ad  and  smirked  with 
admiration  of  your  own  artistic  achieve- 
ment? Yes,  it  probably  was  a  work  of  art. 
...  so  much  so  that  business  was  lousy. 
People  aren't  reading  a  supposedly  infor- 
mative newspaper  ad  to  complete  their  ap- 
preciation of  art.  They  don't  know  what 
the  word  "layout"  means,  but  they  are  pros- 
pective patrons  of  your  theatre  seeking 
information  to  assist  them  in  making  a 
choice.  I'm  as  guilty  as  anyone  else.  Sure, 
I've  made  ads  that  I  thought  would  steal 
any  page.  Consequently  coming  down  to 
earth  about  these  things  was  a  shock. 

There  are  lots  of  pictures  that  can  be 
sold  by  the  mention  of  title  or  star.  But 
there  are  many  times  more  that  present  a 
selling  problem.  No  doubt  there  is  some- 
thing within  those  pictures  that  is  fine  en- 
tertainment. You  know  it's  good,  but  how 
are  you  going  to  tell  your  patrons.  Your 
patron  doesn't  have  the  advantage  of  con- 
stant producer  shock  advertising  in  trade 
papers.  He  doesn't  have  a  stack  of  press 
sheets  cluttering  up  his  home.  He  depends 
on  what  you  say  in  a  newspaper  ad. 

In  a  community  where  the  audience  is 
largely  made  up  of  habitual  patrons  and  not 


Adveiiising,  because  of  its  imporfance 
in  show-selling,  occupies  the  limelight  of 
the  Club  section  more  frequently  than  any 
other  medium.  The  reason  is  quite  simple. 
The  public  has  gradually  grown  more  and 
more  show-wise  with  the  passing  of  years 
and  as  a  consequence  is  shopping  for 
its  entertainment.  What  better  or  quicker 
method  of  shopping  can  it  look  to  than 
newspaper  advertising?  So,  just  as  the 
public  is  getting  smart  in  reading  theatre 
newspaper  ads,  the  manager,  too,  has 
grown  more  intelligent  in  estimating  the 
importance  of  this  great  selling  medium. 

But  all  too  often  the  manager  in  writ- 
ing his  copy  loses  sight  of  many  slants 
that  must  constantly  be  kept  in  mind  while 
making  up  his  ads.  Mr.  Coppock,  a  show- 
man of  many  years'  experience,  understands 
the  subject  well  enough  to  pass  along  these 
brief  thoughts  in  the  hope  that  other  man- 
agers will  grasp  their  signficance  and  be 
guided  accordingly.  And  we  too  hope  that 
every  member  and  reader  will  give  due 
thought  to  what  is  said  in  this  very  timely 
and  pertinent  article. 

Other  views,  as  we  have  often  empha- 
sized, are  more  than  welcome  on  this  same 
subject.  Surely  there  are  dozens  of  men 
in  showbusiness  whose  long  years  of  theatre 
operation  and  advertising  work  qualifies 
them  to  express  themselves  on  the  better 
ways  of  making  up  ads  or  warning  you 
of  the  pitfalls  wherein  good  copy  ideas 
stumble  and  emerge  as  wasted  money  and 
space. 

There  is  so  much  to  be  said  on  the  bet- 
ter ways  of  making  up  ads,  and  so  little 
has  really  been  said,  that  we  hope  Mr. 
Coppock's  efforts  will  result  in  many  other 
articles  from  all  over  the  country. 

"CHICK" 


transients,  your  advertising  is  a  service. 
The  questionnaire  showed  that  the  majority 
of  people  influenced  at  all  by  newspaper 
advertising  read  the  entire  ad,  small  type 
and  all.  They  are  shopping.  Don't  ask  them 
to  buy  blindly.  Describe  this  merchandise 
for  which  they  are  going  to  pay  hard  earned 
dollars.  You  are  so  close  to  this  business 
that  naturally  you  have  a  sense  of  values. 
You  know  before  a  picture  comes  to  your 
theatre  whether  it's  good  or  bad.  You  know 
the  story ;  you  know  the  moral ;  you  know 
the  parts  each  performer  plays,  etc.  You 
get  so  close  to  the  product  that  you  uncon- 
sciously treat  it  as  a  known  subject.  Your 
patron  doesn't  have  these  advantages.  Yet 
he  is  anxious  to  find  out  all  he  can. 

True  enough,  they  read  fan  magazines. 
But  what  proportion  of  your  audience  reads 
them?  A  lot,  to  be  sure,  but  not  enough 
to  pay  your  rent.  Yesterday  I  spoke  to 
a  family  about  the  picture  "Payment  De- 
ferred." I  asked  them  if  they  had  seen  it. 
Their  answer  was  that  it  sounded  like  a 
story  about  installment  buying.  Absurd, 
but  true.  Those  of  you  who  have  seen  the 
picture  know  that  it  is  a  very  fine  piece  of 
work.  But  did  the  title  tell  enough  for  you 
to  know  what  it  was  about  before  you  saw 
the  picture? 

Just  Say  Enough! 

Many  an  old  showman  has  said,  "Don't 
tell  'em  too  much.  Nevertheless  if  you  told 


There  Is  Always  Sonnething 
New  To  Learn  About  News- 
paper Theatre  Ads;  Here 
Are  Some  Excellent  Tips! 

them  so  much  that  they  stayed  away,  bul 
believed  your  advertising,  you  have  a  better 
chance  of  getting  them  back  into  your  the- 
atre. Did  it  ever  occur  to  you  that  possibly 
your  patrons  are  as  smart  as  you  are  and 
that  they  resent  misinformation  and  that 
they  can't  continually  be  tricked  into  buy- 
ing? In  any  community  the  difference  be- 
tween profit  and  loss  is  the  amount  of 
habitual  patronage. 

Patrons  Are  Choosy  Today! 

People  DO  read.  Those  people  that  are 
careful  in  their  selection  of  entertainment, 
particularly  where  a  number  of  theatres, 
offer  a  wide  choice,  are  the  marginal  income 
that  may  mean  profit.  Certainly  it  is  better 
to  do  a  job  too  well  than  incompletely. 
Give  them  pertinent  copy  not  too  full  of 
superlatives.  Stay  away  from  the  old  stereo- 
typed phrases.  Every  picture  isn't  the  great- 
est ever  made  but  it  probably  has  something, 
in  it  of  value  and  interest.  After  the  shock 
of  finding  from  the  questionnaire  that 
patrons  often  stayed  away  and  missed  a 
picture  they  would  have  enjoyed  merely 
because  I  had  omitted  in  my  ad  copy  facts 
that  would  have  attracted  them,  I  have  tried 
to  formulate  a  new  plan  of  attack  through 
the  newspaper. 

1.  Smaller  and  more  meaningful  il- 
lustrations. Fewer  clinches. 

2.  A  headline  that  has  punch  that 
applies  not  to  every  picture,  but  to  the 
one  I'm  selling. 

3.  At  least  20  words  of  descriptive 
copy. 

4.  Listing  a  more  complete  cast. 

5.  More  white  space  for  readability. 

6.  Reduction  in  total  display  space. 

7.  Elimination  of  general  superla- 
tives. 

8.  Adequate  space  and  descriptive 
line  for  ALL  short  subjects. 

9.  List  starting  times  of  feature. 

10.  Address  and  phone  number  of 
theatre. 

Put  away  your  conceit  for  a  while.  Don't 
try  to  outdue  the  other  fellow  in  space. 
Make  your  ad  easy  to  read  by  the  elimina- 
tion of  needless  novelty  design  and  art  work. 
And  above  all  things  tell  'em  plenty  with 
copy.  They'll  read  it.  To  prove  it  to  your- 
self run  a  few  tests  as  I  had  to  do  before  I 
was  convinced  that  flash  meant  very  little. 

Ofifer  a  small  premium  written  in  small 
copy  somewhere  in  the  ad.  Try  a  small 
story  in  the  reader  columns  but  BURIED. 
If  that  story  mentions  anything  the  people 
want  they'll  react.  IN  ANY  COMMU- 
NITY WHERE  THE  MAJORITY  OF 
THE  PATRONAGE  IS  HABITUAL, 
THEY  DO  READ  .  .  .  NOT  JUST 
HEADLINES,  BUT  ALL  OF  YOUR 
COPY.  Can  any  man  with  self  respect  and 
pride  in  his  profession  deliberately  neglect 
his  business  by  negligence  in  a  subject 
wherein  the  result  may  be  the  difference 
between  profit  and  loss  and  where  the  extra 
cost  is  NOTHING,  merely  the  realignment 
of  material  and  space  already  used? 


( Ernest  Truex,  Una  Merkel,  Johnny  Hines,  etc.) 


The  First  of  5  Great  Broadway 
Stage  Successes  captured  for  you 
by  Metro -Goldwyn- Mayer  I 


BROADWAY  HIT  No.  1: 

''Whistling  in  the  Dark 

BROADWAY  HIT  No.  2: 

''Clear  All  Wires'' 

BROADWAY  HIT  No.  3: 

"Another  Language'* 

BROADWAY  HIT  No.  4: 

"Men  Must  Fight" 

BROADWAY  HIT  No.  5: 

"Rendezvous". 


"It  was  a 
swell  M-G-M 
New  Year's 
party —  let's 
have  just 
one  more  — 
on  next  page'' 


68 


MOTION    PICTURE  HERALD 


December    31,  1932 


WE  OFTEN  WONDER!  By  lou  sylvester 


Why  not  give 
4  Stars  to  the 
old  dame  for 
asking  this  em- 
barrassing ques- 
tion? 


^  vaHO  sir,  who  is 

^:S^V^ ''''  fM 


ABOUT  THESE 
STAR  RATINGS 


WILLIE  AND  KELLEY 
WON  FIRST  HONORS 
FOR  BEST  CAMPAIGN 

Basing  their  campaign  on  "use  of  some- 
thing different  every  day  to  obtain  definite 
results,"  which  included  a  blonde  versus  red 
head  contest,  de  luxe  give-aways,  a  free 
vacation  trip,  special  nights  and  other  stunts, 
Raymond  Willie,  manager  of  the  Texas 
Theatre,  San  Antonio,  and  Bob  Kelley,  ad- 
vertising manager,  came  through  to  win 
first  honors  in  the  exploitation  contest  run 
several  weeks  ago  by  M-G-M  on  "Red 
Headed  Woman." 

Newspaper  Tied-in! 

The  tie-up  made  with  a  local  newspaper 
for  a  contest  between  red  heads  and  blondes, 
based  on  the  controversy  caused  by  Jean 
Harlow  dyeing  her  hair  red,  went  over  in  a 
big  way  due  to  the  whole-hearted  support 
given  the  stunt  by  the  paper.  Tear  sheets 
at  hand  bear  evidence  of  the  hundreds  of 
inches  of  free  space  obtained  by  the  theatre 
day  after  day  during  the  campaign,  includ- 
ing both  straight  stories  and  photos  of  the 
contestants.  The  award  was  an  American 
Airways  trip  to  Hollywood  and  return;  a 
week  at  the  Ambassador  hotel  there ;  lunch- 
eon with  the  stars  at  the  Paramount  studio ; 
pictures  made  with  stars,  and  a  night  dedi- 
cated to  the  winner  at  Cocoanut  Grove.  In 
addition  to  newspaper  aid,  this  stunt  was 
plugged  over  the  radio,  in  lobby,  in  ads  and 
on  screen. 

On  opening  night  a  new  Ford  V-8,  pro- 
moted from  a  local  dealer  and  plugged  in 
the  usual  fashion  two  weeks  in  advance,  was 
given  away.  A  special  lobby  and  orchestra 
pit  display  of  the  give-away  was  arranged 
at  both  Paramount  and  Aztec  Theatres,  with 
display  cards  by  each  car  announcing  the 
tie-up  and  give-away.  Other  efifort  in  con- 
nection with  the  stunt  included  special  radio 
announcements  one  week  prior  to  give- 
away ;  a  "ballyhoo  truck  on  the  streets  in 


residential  and  business  districts  one  week 
in  advance,  with  new  Ford  on  appropriately 
bannered  truck;  large  fire  bell  rung  along 
the  route  followed  by  truck ;  ballots  passed 
out  from  truck,  and  the  listing  of  the  give- 
away on  40,000  heralds  distributed  house  to 
house  four  days  prior  to  opening. 

Willie  and  Kelley  tied  in  with  the  local 
agent  of  a  well  known  steamship  line  for 
the  promotion  of  the  three  weeks'  vacation 
trip  to  New  York  City  and  return  to  San 
Antonio,  which  included  rail  fare  to  Gal- 
veston and  return ;  all  expenses  paid  while 
in  New  York,  such  as  hotel,  sightseeing 
jaunts,  etc.  The  stunt  was  plugged  two 
weeks  in  advance  with  a  fine  window  dis- 
play, a  screen  trailer,  lobby  display  and  dis- 
tribution of  40,000  heralds  and  75,000  of 
the  usual  paper  accessories  necessary  to 
handle  a  stunt  of  this  sort.  This  give-away 
was  made  the  third  night. 

The  give-away  of  a  large  size  Frigidaire 
was  also  promoted  through  a  tie-up  with  a 
local  dealer  and  award  was  made  in  the 
usual  fashion  on  the  fourth  night  of  the 
engagement.  It  was  plugged  on  the  screen, 
in  lobby,  40,000  heralds  and  40,000  of  the 
usual  paper  accessories. 

Other  Features 

On  the  fifth  night  of  the  engagement 
"Old  Favorite  Night,"  or  Revival  Night, 
was  the  featured  event,  when  all  patrons  of 
the  last  performance  of  "Red  Headed 
Woman"  were  invited  to  stay  and  witness 
a  revival  of  "Animal  Crackers"  without 
extra  charge.  This  stunt  was  also  plugged 
on  the  screen,  in  ads,  stories,  in  lobby  and 
on  40,000  heralds  mentioned  above.  Busi- 
ness for  the  last  show  was  increased  about 
50  per  cent. 

Snappy  catchlines  were  used  for  all  news- 
paper ads  and  in  lobby,  with  the  latter's 
pieces  treated  with  white  background,  flam- 
ing red-head  posters  of  Harlow  and  set-in 
of  composite  still  panels.   A  special  poster 


and  still  set  piece  was  used  in  front  cur- 
rently. 

Posting  consisted  of  35  three-sheets,  five 
days  in  advance;  use  of  100  display  cards 
on  fronts  of  street  cars,  and  use  of  20 
twenty-four  sheet  stands,  sniped  with  bot- 
tom streamer  on  special  events  taking  place 
nightly. 

Two  radio  stations  were  used  for  a  total 
of  15  daily  announcements,  started  one  week 
in  advance  and  continued  daily  until  the 
last  night,  and  the  event  was  fuither  plugged 
on  the  screen  with  a  regular  trailer  one 
week  in  advance;  special  trailer  for  nightly 
events,  and  via  trailers  in  other  Publix 
houses  in  the  city. 

To  sum  it  all  up,  Willie  and  Kelley  were 
the  richer  by  $100  when  M-G-M  announced 
that  their  campaign  won  first  award  and 
it  looks  to  us  as  though  they  did  a  mighty 
fine  job.  Apparently  they're  an  able  team 
and  we'd  like  to  hear  a  whole  lot  more  about 
what  else  is  going  on  down  at  the  Para- 
mount. What  say,  Ray  and  Bob?  Keep  in 
touch  with  the  Club. 


PEOPLE  GAVE  HEARTY 
RESPONSE  TO  O'BRIEN 
XMAS  PLEA  FOR  KIDS 

Under  the  direction  of  A.  Frank  O'Brien, 
general  manager  of  Wilmer  &  Vincent  The- 
atres in  Reading,  Pa.,  tremendous  response 
from  local  citizens  greeted  his  S.  O.  S.  for 
toys,  etc.,  to  gladden  the  hearts  of  the  poor 
and  deserving  children  on  Xmas  Day. 

The  accompanying  photo  is  misleading  as 
to  actual  number  of  toys  brought  to  the 
matinees  by  the  more  fortunate  children  in 
lieu  of  admission.  Over  10,000  articles  were 
collected  and  five  army  trucks  were  re- 
quired to  carry  the  toys  from  the  Embassy 
and  State  Theatres  to  Relief  Headquarters, 
where  women  donated  their  services  to 
dress  the  dolls  and  put  other  articles  in  con- 
dition for  distribution  Xmas  morning. 

Following  the  Relief  Committee's  request 
for  500  additional  toys  after  the  first 
matinee  was  held,  O'Brien  immediately  tied 
up  with  a  leading  local  newspaper  and  front 
page  stories  produced  more  than  the  desired 
results.  The  Mayor,  city  officials,  civic 
workers  and  members  of  the  Relief  Board 
made  appearance  at  the  theatre  and  pro- 
nounced the  event  the  greatest  thing  of  its 
kind  ever  put  over  in  the  city  of  Reading. 

Congratulations  to  Frank  O'Brien  for  his 
able  handling  of  this  gigantic  toy  matinee 
for  needy  youngsters  and  thanks  to  Paul 
Glase,  manager  of  the  Embassy,  for  his 
thoughtfulness   in  the  matter  of  sending 


along  the  above  photo  and  information. 
The  W.  &  M.  crew  down  in  Reading  are 
a  busy  and  efficient  group  of  showmen  and 
we'll  hope  to  let  you  all  know  more  about 
their  activities  in  weeks  to  come. 


THE  BELL-RINGER 
AND  HAVE  FUN 
IN  1933! 

The  entire  organization  of  Metro -Qoldwyn-Mayer ,  .  .  in  its 
Home  Office ...  in  its  Studio . . .  and  throughout  its  Branch 
Offices  ...  wishes  the  industry  a  very  Happy  New  Year! 


70 

ATTRACTIVE  LOBBY 
WAS  HIGHLIGHT  OF 
GILLMAN  CAMPAIGN 

One  of  the  hig-hlights  of  the  campaign 
made  on  "Prosperity"  by  Manager  S.  A. 
Gillman  and  his  staff  at  the  Parkway  The- 
atre, Bahimore,  Md.,  was  a  colorful,  attrac- 
tive lobby  display,  a  small  photo  of  which 
we  are  showing  herewith. 

The  backboard  was  striped  in  red,  white 
and  blue,  as  were  the  words  "Prosperity" 
which  appeared  just  above  the  heads  of 
Dressier  and  Moran.  At  the  feet  of  Uncle 
Sam  was  an  open  money  bag,  pouring  out 
money  made  by  slices  of  broom-stick  handles 
wrapped  in  regulation  money  containers. 
The  large  gold  nuggets  in  front  of  the  money 
bags  were  pieces  of  coal  painted  with  gilt. 
Beer  kegs  were  promoted  from  a  local  brew- 
ery and  the  mugs  full  of  near-beer  were 
topped  off  with  pieces  of  cotton  to  represent 
the  old  familiar  foam.  Regular  exchange 
certificates,   or   "Prosperity"   bonds,  were 


pasted  here  and  there  on  the  back  board 
and  side  \yings  and  placed  in  two  safe- 
deposit  boxes.  With  a  bright,  white  spot 
trained  on  the  display  the  accessories  looked 
so  attractive  that  the  staff  had  their  hands 
full  preventing  people  from  carrying  them 
off  as  souvenirs,  so  Gillman  advises.  Entire 
cash  outlay  for  lobby  only  amounted  to  $4 
for  Uncle  Sam  costume. 

Other  Decorations 

The  lobby  was  further  decorated  by  plac- 
ing directly  over  the  doorman's  head  at 
entrance  doors  a  draped  flag  with  copy  of 
Prosperity  picture  in  the  centre.  The  14  x 
17  photos  in  neat  frames  were  hung  in 
various  spots.  Further  use  of  the  Prosper- 
ity Bonds  was  made  by  having  two  boys 
distribute  them  at  the  close  of  a  High 
School  football  game  and  in  the  form  of 
ribbon-tied  packages  "accidently"  dropped 
in  street  cars  and  busses.  A  drug  store, 
haberdashery  and  restaurant  also  aided  with 
distrfbution  of  same. 

Regular  accessory  Prosperity  Stickers 
were  also  put  to  excellent  use  on  taxicabs, 
empty  store  windows  and  1,000  paper  bags 
put  in  circulation  by  a  haberdasher.  Other 
effort,  in  addition  to  regular  run  of  news- 


MOTION    PICTURE    HERALD  December    31,  1932 


RECIPE  FOR  A  HAPPY  NEW  YEAR 

Take  twelve  fine,  full-grown  months;  make  certain  they  are  free  from  all  memories  of  envy, 
bitterness,  hate  and  jealousy;  cleanse  from  them  every  clinging  spite;  pick  off  all  bits  of  pettiness 
and  littleness;  in  short,  see  that  these  months  are  freed  from  the  past — have  them  as  fresh  and 
clean  as  when  they  first  came  from  the  storehouse  of  Time. 

Cut  these  months  into  thirty  or  thirty-one  equal  parts.  This  batch  will  keep  for  just  one  year. 
Do  not  attempt  to  make  up  the  whole  batch  at  one  time  (so  many  persons  spoil  the  entire  lot 
in  this  way),  but  prepare  one  day  at  a  time,  as  follows: 

Into  each  day  put  twelve  parts  of  faith,  eleven  parts  of  patience,  ten  of  courage,  nine  of 
work  (some  people  omit  this  ingredient  and  so  spoil  the  flavor  of  the  rest),  eight  of  hope,  seven 
of  fidelity,  six  of  liberality,  five  of  kindness,  four  of  rest  (leaving  this  out  is  like  leaving  the  oil 
out  of  a  salad — and  don't  do  it),  three  of  prayer,  two  of  meditation,  and  one  well  selected 
resolution.  If  you  have  no  conscientious  scruples,  put  in  a  teaspoonful  of  good  spirits,  a  dash  of 
fun  and  a  pinch  of  folly,  a  sprinkling  of  play,  and  a  heaping  cupful  of  good  humor. 

Pour  into  the  whole,  love,  ad  libitum,  and  mix  with  a  vim.  Cook  thoroughly,  in  a  fervent 
heat;  garnish  with  a  few  smiles  and  a  sprig  of  joy;  then  serve  with  quietness,  unselfishness  and  a 
Happy  New  Year  is  a  certainty. 

— Golden  Thoughts. 


paper  ads,  readers,  etc.,  included  several 
mentions  made  gratis  by  a  local  radio  broad- 
casting company. 

In  line  with  the  announcement  by  M-G-M 
that  awards  are  to  be  made  for  outstanding 
campaigns  on  "Prosperity"  readers  may  ex- 
pect other  accounts  from  time  to  time.  We 
wish  Gillman  and  his  crew  luck  with  their 
entry.  The  entire  staff  deserve  credit,  he 
observes,  from  manager  all  the  way  down 
to  porter. 


MAMMOTH  CAMPAIGN 
WAGED  ON  PICTURE 
OF  PIONEER  DENVER 

Because  the  story  concerned  Colorado 
and  early  mining  days  the  world  premiere 
of  "Silver  Dollar"  was  staged  in  Denver, 
at  the  Denver  Theatre,  a  short  time  ago. 
The  event  made  screen  history  as  far  as 
the  city  is  concerned  and  a  vast  barrage  of 
advance  exploitation  was  laid  down  by 
home  office  officials,  author  of  the  story, 
Manager  Jerry  Zigmond,  Publicity  Director 
Richard  Raub,  and  the  rest  of  the  Denver 
staff  under  the  direction  of  J.  L.  Finske. 

Six  full  pages  of  publicity,  according  to 
tear  sheets  at  hand  were  handed  out  gratis 
by  a  leading  paper,  which  printed  the  story 
serially  three  weeks  in  advance,  ran  a  page 
of  pictures  in  its  roto  section  and  featured 
photos  of  first  night  patrons  on  the  society 
page  the  day  following  the  premiere.  The 
story  of  the  premiere  also  made  front  page 
— an  unprecedented  occurrence  in  local 
newspaper  annals. 

With  help  of  the  Chamber  of  Commerce 
it  was  arranged  for  merchants  to  put  on  a 
"Silver  Dollar"  sale  the  day  prior  to 
opening.  All  ads  tied-up  the  picture's  title 
with  store  and  merchandise.  Merchants 
were  enthusiastic  over  results. 

Cashiers  and  ushers  wore  costumes 
reminiscent  of  the  Tabor  period  (the  Colo- 
rado miner  who  made  millions  and  died  a 
poor  man)  and  tickets  were  made  in  the 
shape  of  a  silver  dollar,  printed  on  silver 
cardboard.  The  theatre  also  cooperated 
with  schools  by  admitting  scholars  at  re- 
duced prices. 


Music  Feature  at  Fox-Detroit 

A  good  share  of  patronage  which  formerly 
hunted  other  sources  of  good  music  is  now 
enjoying  Sunday  afternoon  concerts  by  a 
65-piece  orchestra  at  the  Fox  Theatre,  De- 
troit, according  to  a  recent  statement  by 
Freddie  Schader,  publicity  director.  For 
regular  performances  music  is  supplied  by 
the  20-piece  Fox  orchestra,  singers  and 
a  F.  &  M.  unit. 


"CHENE"  CHENOWETH 
IS  VETERAN  SHOV/MAN 
TOO;    SUBMITS  DATA 

Reference  made  some  time  ago  in  this 
department  to  advertising  displays  used  a 
mere  matter  of  16  years  ago  brought  a  rise 
from  H.  A.  "Chene"  Chenoweth,  manager 
of  the  Empire  Theatre,  Block  Island,  R.  I., 
who  forthwith  submitted  evidence  of  his 
own  activities  several  years  prior,  when 
managing  houses  in  New  London  and 
Thompsonville,  Conn. 

"Chene"  is  one  of  our  veteran  showmen 
and  his  old  advertising  matter  and  programs 
were  very  interesting  to  look  over.  While 
we  haven't  heard  from  him  in  some  time 
we  take  it  for  granted  he's  still  holding 
forth  down  on  his  island  home,  despite  the 
fact  showbusiness  may  be  a  bit  off-season 
there  right  at  this  time  of  the  year.  The 
cod  are  running,  anyway ;  eh  "Chene"  ? 
When  he  starts  up  again  we'll  tell  you 
more  about  what's  going  on  down  his  way. 


ROUND  TABLE  BIOGRAPHIES 

Ever  since  a  youngster,  Fred  L.  Bixby, 
former  manager  of  the  Kameo  Theatre, 
Pittsfield,  Mass.,  and  recently  placed  in 
charge  of  the  Kameo   at   Lawrence,  was 

strongly  attracted 
to  showbusiness. 

While  in  college 
a  chance  came  for 
him  to  work  in  the 
main  office  of  a 
circuit  theatre  com- 
pany, and  prior 
to  that  he  filled  in 
time  as  an  usher. 
Following  these 
c  o  n  n  e  c  t  i  ons  he 
worked  up  to  an 
assistant  manager's 
post  at  a  theatre  in 
Lynn,  Mass.  Then 
he  became  a  manager  and  has  held  down 
jobs  at  the  Franklin  Theatre,  Springfield; 
the  Washington  Theatre,  Boston;  the  Park, 
Nashua,  N.  H. ;  the  Park,  Plymouth,  Mass. ; 
the  Crown,  Lowell,  Mass.,  and  the  two  the- 
atres mentioned  in  the  foregoing  paragraph. 
He  has  dealt  with  both  straight  picture  and 
combination  shows. 

Bixby  was  born  in  Salem,  Mass.,  Sept. 
17,  1909,  educated  in  the  public  schools  of 
that  city  and  received  a  B.S.  degree  at 
Bowdoin  College,  Brunswick,  Me.  He's  in 
showbusiness  for  keeps,  he  advises  us.  Yes, 
girls,  he's  still  single. 


Fred  L.  Bixby 


December    3  1,    I  932 


ROUND    TABLE  CLUB 


71 


BROWN.  MILLER  AND 
HARDY  TURNING  OUT 
ATTRACTIVE  LOBBIES 

We've  had  occasion  befoi-e  this  to  present 
examples  of  the  fine  poster  and  lobby  art 
work  turned  out  by  Harry  E.  Brown,  man- 
ager of  the  Fox-Stanford  Theatre,  Palo 
Alto,  Calif.,  in  which  he  is  ably  assisted  by. 
Artist  Kenneth  Miller  and  Ray  Hardy,  in 
charge  of  maintenance. 

This  time  we  have  for  you  a  display 
made  for  "All  American,"  which  represents 
an  eight-foot  football  with  stadium  and  field 
backgrounds  on  the  shoulders  of  two  play- 
ers. The  main  background  was  done  in  gold 
cloth.  In  the  upper  left  and  right  hand 
corners  are  paintings  of  Ernie  Nevers  and 
"Pop"  Warner. 

We  also  note  that  the  team  of  Brown, 
Miller  and  Hardy  are  turning  out  some 
attractive  front  banners,  or  curtains,  by 
working  with  oilcloth  of  various  colors.  The 
cloth  can  be  obtained  quite  cheaply  when 
bought  by  the  bolt  and  striking  effects  can 
be  produced  by  using  letters  in  sharp  con- 
trasting colors  of  flitter.  Most  anyone  can 
block-in  letters  with  glue  and  then  sprinkle 
on  the  flitter,  scallop  the  edges,  baton  the 
top  and  then  have  an  attractive  banner  that 
will  cover  the  front  under  the  marquee. 
Brown's  usually  run  about  14  feet  by  3 
feet.  A  sign  on  one  reads:  "This  curtain 
will  rise  at  2:15  P.  M." 

EFFECTIVE  UNIT! 

Brown  and  his  assistants  work  as  a  unit 
and  the  combination  has  proven  a  profitable 
one.  When  they  turn  out  material  for  a 
couple  of  lobbies  it  generally  serves  for 
four,  by  rearranging  and  retouching  here 
and  there  and  transferring  the  displays  from 
inner  lobby  to  outside.  Miller  is  a  young 
Palo  Alto  showman  who  is  rapidly  advanc- 
ing in  his  chosen  profession.  Hardy  is  the 
lighting  expert,  technician  and  aids  in  build- 
ing of  all  still  and  mechanical  lobbies.  Both 
are  a  decided  asset  to  the  theatre.  How- 
ever, we'll  go  on  record  in  stating  that 
Harry  Brown  can  also  think  up  a  few  ideas 


himself,  although  he  modestly  refrains  from 
taking  any  credit.  We'll  hope  to  present 
further  examples  of  their  work  from  time 
to  time. 


POSTER  ART  WORK 
FOR  THE  THEATRE! 

Drawn  by  Donald  Andorfer 


JOHN 
DARBYMOAE 

RASPUTIN 


Here  is  what  we  would  term  an  unusual 
poster  by  reason  of  the  contrasting  solid 
Ijlack  background  which  brings  the  features 
of  the  character  so  much  to  the  fore.  At 
least,  that  is  the  way  we  felt  about  it,  so 
we  asked  two  poster  artists  here  in  New 
York  for  their  opinion  and  they  were  just 
as  impressed  with  it  as  we  were.  So  that 
made  it  unanimous. 

It  is  the  work  of  Donald  E.  Andorfer, 
poster  artist  for  Fred  Hinds  at  the  Strand 
Theatre  in  Whitewater,  Wis.,  and  should 
definitely  put  to  rest  any  idea  that  the  best 
artists  are  all  in  the  big  key  cities.  We've 
already  reproduced  dozens  of  fine  art  ex- 
amples from  more  smaller  spots  than  all 
the  key  cities  put  together. 

A  certain  amount  of  effectiveness  is  nat- 
urally lost  in  making  a  photo  of  the  above 
poster  because  of  colors  that  do  not  photo- 
graph accurately.  Regular  poster  men  will, 
however,  take  this  into  consideration  be- 
fore passing  judgment.  We  trust  they  will 
number  Donald's  contributions  among  those 
worth  using  themselves. 


SAN  PEDRO  HONORED 
DOC  CREWS'  THEATRE 
ON    lOTH  BIRTHDAY 

The  Chamber  of  Commerce  and  many 
individuals  paid  tribute  to  C.  S.  "Doc" 
Crews,  manager  of  the  Fox-Cabrillo  Thea- 
tre, San  Pedro,  Calif.,  on  occasion  of  the 
Tenth  Anniversary  celebration  by  support- 
ing a  12-page  Birthday  edition  of  a  paper, 
bearing  a  large  photo  of  "Doc"  himself  on 
the  front  page  and  carrying  in  following 
pages  enough  advertising  to  gladden  the 
heart  of  the  hardest-boiled  promoter. 

All  of  which  is  a  testimonial  to  the  good 
work  Crews  has  put  forth  while  in  charge 
of  the  Cabrillo.  May  he  live  long  and  con- 
tinue to  prosper !  We'll  hope  to  tell  Club 
members  more  about  this  energetic  show- 
man's way  of  doing  business,  feeling  sure 
that  he  has  many  ideas  up  his  sleeve  which 
will  help  all  of  us  over  the  tough  spots. 


CLUB  DETECTIVES  i 
FIND  DICK  WRIGHT;  ^ 
HE'S  BUSY  AS  EVER 

After  losing  track  of  Round  Tabler  Dick 
Wright,  manager  of  the  Strand  Theatre, 
Akron,  Ohio,  for  a  couple  of  months,  we  are 
pleased  to  report  that  Club  sleuth-hounds 
have  relocated  him  right  in  the  same  spot, 
busy  as  ever  selling  shows;  in  fact,  he's 
been  so  darned  busy  that  time  just  couldn't 
be  found  to  gather  material  for  a  con- 
tribution to  this  department. 

We  hear  that  a  "Used  Garment"  stunt, 
sponsored  by  the  United  Veterans  Commit- 
tee for  benefit  of  all  needy  in  the  city,  went 
with  a  bang  and  produced  a  lot  of  word-of- 
mouth  advertising  and  good  will  for  the 
Strand.  This  clothing  matinee  got.  under 
way  at  the  theatre  with  a  Friday  show  at 
10  A.  M.,  when  patrons  were  admitted  for 
some  article  of  clothing.  The  newspapers 
backed  up  the  move  with  a  generous  amount 
of  publicity. 

Both  Wright  and  Frank  King,  the  latter 
manager  of  the  Colonial  Theatre  in  Akron, 
have  been  tying  in  with  a  local  newspaper 
on  a  classified  page  stunt,  consisting  of  giv- 
ing guest  tickets  to  those  sending  in  com- 
plete letters  of  a  "mystery  word"  scattered 
among  the  ads  on  the  page.  Both  houses 
netted  a  goodly  amount  of  free  space. 

Looking  over  some  data  on  Wright's  cam- 
paign on  "Tiger  Shark,"  it's  a  foregone  con- 
clusion that  Dick  put  in  his  time  to  ex- 
cellent advantage  by  reaping  a  whole  lot  of 
free  space,  arranging  ballyhoos  and  other 
exploitation.  His  efforts  included  con- 
struction of  a  most  attractive  front ;  string- 
ing of  a  large  banner  across  street  by  the- 
atre; mounting  of  tire  cover  ads  on  fifty 
yellow  cabs;  walking  bally  of  seven-foot 
giant  in  fisherman's  coat;  placing  of  dash- 
board cards  on  65  street  cars ;  distribution 
of  special  heralds  via  Liberty  Magazine; 
circularization  of  hunting-fishing  associa- 
tions by  special  postcard;  a  newspaper  gag 
for  best  fish  story;  classified  ad  page  gag 
of  missing  word;  news  carriers  guests  of 
theatre  at  special  matinee,  and  a  strong 
newspaper  advertising  campaign. 

All  of  Wright's  fellow  Club  members  will 
appreciate  his  suggestions  outlined  above, 
we're  sure.  We  understand  he  recently  put 
over  a  corking  campaign  on  "I  Am  A  Fugi- 
tive," and  will  be  on  watch  for  detailed  in- 
formation. Just  as  soon  as  we  receive  it, 
his  plan  will  be  passed  along  the  line. 


FOR  "DEAR  MAURICE" 


The  attractive  front  pictured  above  was 
executed  for  the  big  Paramount  Theatre, 
New  York  City,  by  Duke  Wellington  in 
honor  of  the  personal  appearance  of  the 
popular  Maurice  Chevalier.  Louis  Nathan 
handled  the  camera  for  the  photo. 


72 


MOTION    PICTURE    HERALD  December    31,  1932 


I  lilies 


WILLIAM  WAGNER 
districf  manager  for  Fox-Midwest  in  the 
Kansas  City  zone,  was  recently  elected  a 
member  of  the  board  of  directors  of  the 
M.P.T.O.  of  Kansas-Missouri,  a  vacancy 
created  by  transfer  of  Art  Zimmer,  Fox 
district  manager  at  Dodge  City,  to 
Springfield,  III. 

V 

EDDIE  SELETTE 

recently  in  charge  of  the  Strand  Theatre, 
E.  M.  Loew  house  in  New  Bedford,  Mass., 
has  rejoined  the  Morse  and  Rothenberg 
Circuit  in  the  capacity  of  field  manager. 
He  will  start  at  the  Pastime,  Marlboro, 
and  after  a  couple  of  weeks  there  will  go 
to  the  State  at  Quincy,  where  he  will  be 
stationed  for  some  time. 

V 

CARL  NIESSE 

for  the  past  eleven  years  manager  of  the- 
atres in  Indianapolis  for  Publix  and 
Skouras,  has  been  appointed  manager  of 
the  two  Fox-Midwesco  houses  in  Fond  du 
Lac,  Wis.,  succeeding  Nat  Blank,  who  re- 
cently joined  the  circuit  on  the  West 
Coast. 

V 

LEWIS  A.  DORAN 

former  assistant  to  Chelle  Janis  at  Loew's 
Century  Theatre,  Brooklyn,  N.  Y.,  is  now  at 
Loew's  Alpine  Theatre,  same  city. 

V 

L.  D.  SUIDREY 

has  purchased  the  Idle  Hour  Theatre, 
Oakdale,  La.,  from  F.  E.  Moree.  Suidrey 
also  operates  the  DeRidder  Theatre,  De 
Ridder,  La. 

V 

J.  MAXWELL  JOICE 

former  publicity  director  of  a  number  of 
leading  New  York  and  Detroit  houses,  is 
conducting  a  Broadway  Column  for  "La 
Informacion,"  daily  Spanish  newspaper. 

V 

PATRICK  F.  LYDON 

is  in  charge  of  the  Tremont  Theatre,  Bos- 
ton, a  legitimate  house  for  the  past  40 
years  and  recently  reopened  under  a  sec- 
ond run  picture  policy. 

V 

JACK  LYKES 

formerly  manager  of  Loew's  Park  Theatre, 
Cleveland,  has  been  transferred  to  a  sim- 
ilar post  at  Loew's  Stillman,  same  city. 

V 

ZACK  FREEDMAN 

recently  at  the  helm  of  the  Audubon  The- 
atre, New  York  City,  has  been  appointed 
assistant  to  Leonidoff,  production  execu- 
tive at  Radio  City. 

V 

A.  J.  SIMMONS 

operator  of  the  Plaza  Theatre,  Lamar,  Mo., 
is  another  theatre  man  to  join  the  asso- 
ciation for  the  advancement  of  relief  for 
bandits.  Hold-up  men  netted  $500  as  a 
result  of  a  recent  call  at  Simmons'  office. 


COL  LEWIS  TO  YOU! 

Charles  E.  "Chick"  Lewis,  your  edi- 
tor and  co-conspira+or  in  the  weekly 
meetings  of  the  Round  Table  Club,  is 
one  of  this  industry's  most  recent 
"Colonels"  and  Aide  de  Camps  on 
the  staff  of  Governor  Ruby  Laffoon 
of  Kentucky,  suhl 

Mr.  Lewis's  Commission,  which  ar- 
rived via  special  envoy  just  before 
this  department  was  put  to  bed,  en- 
titles him  to  most  rigid  Publix  salute 
and  heel  click,  which,  we  take  for 
granted,  will  be  duly  observed  in  the 
future.    Carry  on,  men! 


S.  BERNARD  JOFFEE 
is  again  at  the  helm  of  the  Fox-Uptown 
Theatre,  Kansas  City,  following  this  the- 
atre's return  to  first  run  policy. 

V 

LOUIS  LISS 

is  the  new  manager  of  the  Atlantic  The- 
atre, Brooklyn,  N.  Y.  He  was  formerly  in 
charge  of  the  Terminal,,  another  Brooklyn 
house. 

V 

LOUIS  MOFFAT 

is  the  new  assistant  manager  at  the  Pub- 
lix-Capitol  Theatre,  Allston,  Mass.  He  was 
formerly  at  the  Uptown,  Boston. 

V 

HARRY  HARDY 

formerly  in  charge  of  the  Paramount  The- 
atre, Salt  Lake  City,  is  now  city  manager 
for  R.  B.  Wilby  in  Knoxville,  Tenn.,  with 
supervision  of  the  Tennessee,  Riviera  and 
Strand  Theatres. 

V 

GEORGE  A.  HIRLIMAN, 
of  New  York  City,  head  of  the  Exhibitor's 
Screen    Service,    accompanied    by  Mrs. 
Hirliman,  recently  made  a  brief  business 
visit  to  Dallas,  Tex. 

V 

CURT  BECK 

manager  of  the  Majestic  Theatre,  Dallas, 
and  his  staff,  are  reported  at  the  head  of 
the  Southern  division  for  honors  in  the 
RKO  Thrift  Book  campaign. 

V 

A.  A.  KOHN 

who  recently  reopened  the  Leader  Theatre, 
Baltimore,  has  also  taken  over  operation 
of  the  Pennington  Theatre,  Curtis  Bay,  and 
will  reopen  after  making  repairs. 

V 

GEORGE  BAKER 

manager  of  the  Pubiix-Newman  Theatre, 
Kansas  City,  was  a  close  observer  of  the 
150  pounds  of  mistletoe  hung  in  the  lobby 
over  the  holiday  season. 

V 

TOM  McCLOSKEY 

has  been  appointed  manager  of  the  new 
Williamsburg  Theatre,  built  at  Williams- 
burg, Va.,  by  the  Rockefeller  interests. 


A.  C.  LINDQUIST 

district  service  manager  for  RCA  Photo- 
phone  in  Kansas  City  for  the  past  three 
years,  has  been  transferred  to  a  similar 
post  in  Detroit.  He  is  succeeded  in  K.  C. 
by  O.  V.  Swisher,  former  service  manager 
in  Chicago.  Don  Davis  remains  in  charge 
of  sales  in  Kansas  City. 

V 

MIKE  NEILSON 

operator  of  the  Grand  Theatre,  Preston, 
Idaho,  and  the  Grand  Theatre,  Logan, 
Utah,  recently  announced  that  the  Grand 
Theatre,  Brigham  City,  Utah,  a  house  re- 
cently purchased  from  Harmon  Peery, 
would  be  reopened  about  Feb.  I. 

V 

CLIFF  WORK 

has  succeeded  J.  J.  Franklin  as  city  man- 
ager for  RKO  Theatres  in  San  Francisco. 
Franklin  has  been  assigned  a  similar  post 
in  Cleveland. 

V 

MADELINE  WOODS 

for  several  years  director  of  publicity  for 
Great  States  Theatres,  Chicago,  recently 
resigned  her  post.  Publicity  and  advertis- 
ing will  henceforth  be  handled  in  the 
field  by  theatre  managers. 

V 

ARTHUR  MAHHEWS 
of  Medina,  has  leased  the  Plymouth  The- 
atre, Plymouth,  Ohio,  a  house  dark  for 
the  past  six  months  and  now  operating  as 
second  run  grind. 

V 

J.  E.  KISLAK,  INC. 

recently  leased  the  Courtland  Theatre, 
North  Bergen,  N.  J.,  from  Louis  Cohen  of 
Poughkeepsie,  N.  Y. 

V 

W.  H.  RAYNOR 

manager  of  Keith's  Theatre,  Boston,  re- 
cently inaugurated  the  policy  of  five  shows 
daily  instead  of  four,  with  a  reduction  in 
admission.  The  action  followed  reductions 
made  by  other  local  houses  and  is  the  first 
change  in  the  price  schedule  at  Keith's 
since  it  opened. 

V 

MARVIN  C.  PARK 

manager  of  the  RKO  Orpheum  Theatre, 
Minneapolis,  has  lately  been  directing 
changes  of  programs  from  a  sick  bed  in 
a  local  hospital. 

V 

S.  S.  SOLOMON 

manager  of  the  Paramount  Theatre, 
Youngstown,  Ohio,  and  P.  D.  Bathory, 
treasurer,  are  two  more  managers  to  con- 
tribute to  the  Bandit's  Relief  Fund.  Hold- 
up men  forced  them  to  open  the  safe  and 
hand  over  $40. 

V 

ABE  SABLOSKY 

and  John  McGuirk  have  taken  over 
Keith's  Theatre  in  Philadelphia  and  will 
show  first  run  Radio  pictures  and  a  pro- 
gram of  vaudeville  acts. 


In  thfe  short  subject  field  there  is  no  argument.  It's 
Educational  Pictures,  Recognized  leaders  now,  and 
for  years  past.  Acknowledged  by  the  public,  by  the 
critics,  by  the  industry.  Playing  every  great  circuit  of 
theatres  in  the  country. 

During  the  1933  climb  back  to  prosperity,  keep 
good  cheer  and  pep  and  laughter  in  your  shows 
with  plenty  of  comedies  and  novelties.  Guarantee 
highest  quality  through  all  your  program  by  playing 
Educadonal  Pictures. 


"THE  SPICE  OFTHE  PROGRAM' 


UJORLD  UIIDE 
PICTURES 


Great  authors  . . .  Eugene  O'Neill,  Edna  Ferber,  Vina  Delmar, 
Faith  Baldwin,  Tiffany  Thayer,  Rupert  Hughes,  Conan  Doyle  and 
many  other  world  famous  "best  sellers".  Great  casts . . .  Jack  Oakie, 
Lowell  Sherman,  Moran  and  Mack,  Mary  Astor,  Lilyan  Tashman, 
Chester  Morris,  Zasu  Pitts,  Bela  Lugosi,  Peggy  Shannon,  Ken 
Maynard  and  scores  of  other  big  marquee  names.  Great  pictures . . . 
"HYPNOTIZED",  "The  LAST  MILE",  "THOSE  WE  LOVE", 
»'The  CROOKED  CIRCLE",  "FALSE  FACES",  "TRAILING 
The  KILLER",  "The  DEATH  KISS". 

World  Wide  Pictures  have  written  an  important  chapter  in 
picture  history  in  the  depression  year  1932.  They'll  write  still 
bigger  history,  at  your  box-office,  in  1933. 


74 

DIGNIFIED  NOTE  IN 
STAGE  WEDDING  THAT 
ED  RIVERS  PROMOTED 

A  stage  wedding  planned  to  dignify  and 
solemnize  a  stunt  which  otherwise  might 
offend  church  members  and  the  more 
straight-laced  people  of  the  community  was 
successfully  staged  by  Eddie  Rivers,  man- 
ager of  the  Granada  Theatre,  Lewiston, 
Idaho,  recently. 

After  arranging  the  usual  merchant's  tie- 
ups,  which  included  a  score  of  presents  for 
the  bride  and  groom  and  a  full-page  news- 
paper co-operative  ad,  Eddie  then  busied 
himself  to  secure  the  proper  atmosphere  for 
the  affair.  But  before  we  go  into  that,  take 
a  glance  at  the  co-operative  ad  he  promoted 
among  the  several  merchants  who  helped 
make  the  affair  a  huge  success.  A  nice  ad 
for  the  participants  and  a  good  break  for 
the  theatre  and  current  attraction,  to  our 
way  of  thinking. 

A  huge  electric  cross  with  three  colors  of 
lights  on  dimmers  was  borrowed  from  one 
of  the  churches  for  use  on  the  stage.  A  local 
florist  was  then  contacted  to  elaborately 
decorate  the  stage  in  return  for  the  adver- 
tising value  it  offered  him. 

Society  debutantes  were  secured  to  act 
as  bridesmaids  and  their  escorts,  in  Tuxedos 
as  honorary  ushers.  The  affair  was  made  as 
formal  as  possible  with  plenty  of  Tuxedos 
and  evening  gowns  in  evidence  and  the 
bride's  gown  fashioned  in  formal  fashion. 

Music  was  furnished  by  one  of  the 
churches,  which  included  a  soloist.  After 
the  ceremony  a  wedding  march  down  the 
aisle,  and  the  bride  and  groom  were  shot 
into  a  Yellow  Cab  to  ride  through  the  down- 
town section  several  times  with  tin  cans,  old 
shoes,  etc.,  tied  to  a  taxi  bearing  banners, 
"Just  Married,"  etc. 

Rather  than  present  the  many  gifts  from 
the  stage.  Rivers  printed  a  special  program, 
listing  the  donors,  and  giving  the  bride's 
and  groom's  name,  etc. 

Rivers  declares  that  to  follow  the  solemn 
ceremony  by  awarding  the  presents  from  the 


stage  would  destroy  the  solemn  and  dignified 
atmosphere  which  has  been  so  carefully 
built  up  and  give  the  rah-rah  portion  of  the 
audience  too  much  opportunity  to  start 
throwing  rice  and  old  shoes  and,  possibly, 
creating  a  burlesque  atmosphere.  This  is 


MOTION    PICTURE  HERALD 


"ZOMBIE"  IN  LONDON 


Picfured  above  is  one  of  the  features  of 
the  campaign  made  on  "White  Zombie"  by 
Robb  Lawson,  of  the  Dominion  Theatre,'"' 
London,  England.  Five  "Zombies"  enacted 
a  scene  in  front  of  the  40-feet  high  dis- 
play depicting  "The  House  of  the  Living 
Dead."  Box  office  records  for  the  past 
six  months  were  broken  during  run  of 
picture. 


Eddie's  fourth  stage  wedding,  and  in  his 
opinion  his  most  beautifully  staged  and  suc- 
cessful so  far. 

A  stage  wedding  is  a  sure  business  getter 
at  any  time  if  handled  properly.  Rivers  be- 
lieves. He  billed  his  as  a  "Mystery  Stage 
Wedding"  and  covered  the  business  houses 
with  small  window  cards  a  week  ahead  bear- 
ing the  following  copy :  "What  prominent 
local  couple  will  be  married  at  the  Granada 
Mystery  Wedding  on  Friday,  September 
9th,"  with  a  big  question  mark  covering  a 
third  of  the  card. 

Two  thousand  invitations,  printed  in  script 
and  on  bristol  stock,  costing  but  little,  were 
distributed  to  patrons  at  the  two  preceding 
shows  to  advertise  the  affair. 

He  thinks  it  advisable  to  pick  a  suitable 
picture,  with  a  title  not  only  fitting  the  oc- 
casion, but  also  of  a  good,  wholesome  family 
type  of  entertainment.  Many  church  people 
and  others  not  classed  as  regular  showgoers 
are  attracted  to  a  stage  wedding  and  noth- 
ing should  be  screened  to  offend  their  taste, 
but  rather  an  opportunity  is  presented  to 
entertain  and  make  regular  film  fans  of  such 
people,  he  points  out. 

Incidentally,  Eddie  is  a  .former  chain  cir- 
cuit employee  who  tired  of  the  "rules  and 
regulations"  brigade  and  went  into  business 
for  himself  seven  years  ago,  and  who  has 
never  regretted  making  the  change. 


Unemployment  Gag! 

The  management  of  Loew's  Broad  Thea- 
tre, Columbus,  Ohio,  convinced  a  local  news- 
paper that  it  would  be  worthwhile  for  all 
concerned  to  run  a  cooperative  ad  tying  up 
an  offer  of  guest  tickets  to  anyone  respond- 
ing to  one  of  the  "wanted"  ads  in  the  classi- 
fied section  of  the  paper.  The  paper  ran  a 
deep  2-column  display  announcement  in  the 
news  section  and  a  boxed  2-column  notice 
on  the  classified  page. 


December    31,  1932 

WE  PREDICT  TAYLOR 
WILL  BE  VALUABLE 
ADDITION  TO  CLUB 

Like  a  lot  of  other  managers,  who  feel 
that  they  must  put  over  some  sensational 
stunt  to  become  a  member  of  the  Round 
Table  Club,  Kenneth  Taylor,  manager  of 
the  Strand  and  Ritz  Theatres,  Uvalde, 
Texas,  waited  until  he  had  something  to 
his  liking  before  giving  us  a  flash.  We 
won't  engage  right  now  in  an  argument  on 
what  it  takes  in  exploitation  and  advertising 
to  crash  the  columns  of  this  department 
but  will  confine  ourselves  to  the  statement 
that  a  few  snapshots,  two  of  which  we  are 
reproducing  herewith,  disclose  that  Tay- 
lor should  have  joined  this  outfit  long  ago. 

Any  person  who  caught  an  eyeful  of  his 
bailies  on  "Tiger  Shark"  and  "Cabin  in  the 
Cotton"  and  didn't  get  a  kick  out  of  them 
ought  to  be  put  in  the  old  people's  home. 
The  former  consisted  of  a  fisherman's 
sharpie,  fisherman  and  marine  props  of  alli- 
gators and  a  big  garfish.  The  man  had  his 
line  hooked  to  the  mouth  of  the  gar,  just  as 
though  he  was  trying  to  land  the  huge  fish. 
The  sides  of  the  truck,  as  you  may  see, 
were  strikingly  bannered  with  copy  pertain- 
ing to  picture,  star  and  theatre. 

How  do  you  like  the  one  on  "Cabin?" 
Neat,  eh,  with  the  old  plantation  hut  and 
negro  characters?  There  was  a  piano  in- 
side the  cabin  and  the  negroes  played  and 
sang  as  the  bally  wended  its  way  around 
town.  After  serving  as  a  bally  the  cabin 
was  brought  in  and  built  around  the  box 
office.  Plenty  of  cotton — real  cotton,  by  the 
way,  was  also  in  evidence. 

We  think  we've  already  conveyed  the 
impression  that  Taylor  will  become  a  valu- 


able member  of  this  Club  and  if  we  haven't, 
we'll  make  the  statement  right  here.  His 
boss,  H.  W.  Little,  also  operates  a  chain  of 
wholesale  groceries  and  being  too  busy  with 
that  end  put  Kenneth  on  the  job  to  take 


care  of  his  two  houses.  Trade  right 
now  does  not  permit  opening  the  Ritz,  so 
he's  concentrating  on  the  Strand.  Ken 
worked  in  a  bank  for  a  year,  took  a  fling 
at  clerking  in  a  hotel  for  a  term  and  then 
joined  up  with  Mr.  Little.  He  likes  show- 
business,  and  we  think  showbusiness  will 
be  kind  to  him. 


...a  real...honest-to- goodm  ss... 


Uutodat 
mKt  e/ 


I  THE  STAGE  TONIGHT 


A  beautiful 
dignified  and 
imprasicie 
marriage 
ctnmony. 


who  Is? 

the  luck)  couple? 


flowers 

L,  B.  HILL 


HARVEY'S 


■nwWEimi.Nf.BANyi'n 


1  "PARKWAY-  HAT  , 


THE  BRIDAL  VEU. 
AJIT  CRAFT  SHOP 


At9P.M. 


Ihe  bride'i  nhoet 
and  hositry— 


Bnitct  Bnian  Shot  S(or 


OTR  GIFT- 

WBIGHT^  rHARMACV 

A  BOX  Oj^CANDY! 
SA.M  COLLINS 


A  Beautiful 
NIGHT  GOWN 


A  Bab;  Bath  Tub 


A  Silk  Pilloic... 

BEaun  mima. 


Engajtment  and 
Wedding  Ring 


McFHAIL  Imin  Start 


CHECKER  CAB 

PHONE  T 


A  WEDDING  BOOK: 
SCHICK  6-  HOWE 


Motion  Picture 
DAILY  taiies  a 


For  being  first  with 
hot  news  and  cold 


76 


MOTION    PICTURE  HERALD 


December    3  1,     I  932 


ENGLISH  TRADE  GOOD 
SAYS  GEO.  ROBINSON. 
BUT  NOT  MANAGEMENT 

Following  return  to  England,  his  native 
land,  George  Robinson,  former  manager  of 
a  number  of  theatres  in  California,  ad- 
vises the  Herald  that  business  in  general 
is  in  far  better  shape  over  there  than  here. 
Showbusiness,  it  appears,  is  included  in  his 
optimistic  survey,  'though  from  an  article 
which  he  wrote  for  "Cinema,"  an  Eng- 
lish publication,  theatres  are  differently  con- 
ducted in  London  and  environs.  With  his 
permission  and  giving  due  credit  to  its 
source,  read  his  diatribe  on  the  system  he 
claims  exists  in  his  home  city: 

"Visit  from  George  E.  Robinson-,  erst- 
while manager  of  several  cinemas  in  Cali- 
fornia, who  has  come  back  to  his  own 
country.  Conditions,  he  thinks,  are  bet- 
ter in  England  than  in  America,  although 
he  considers  that  British  cinemas  are 
not  run  so  well.  In  America  the  rule  is 
that  the  patron  is  always  right,  but  he 
has  not  found  any  corresponding  idea  in 
England. 

"Tells  me  that  in  one  cinema  over  here 
he  told  the  doorman  that  there  was  a  lot 
of  ground  noise,  and  the  doorman  re- 
plied 'I  have  nothing  to  do  with  that' 
'You  are  working  for  the  house?'  replied 
Robinson.  'My  place  is  in  the  front  of 
the  house,'  said  the  doorman.  'Isn't  it 
your  place  to  report  a  fault  if  a  patron 
tells  you  about  it?'  'I  don't  care  a 
d  ,'  replied  the  doorman. 

"At  another  house  he  found  the  pic- 
ture flickering  so  badly  that  it  was  pain- 
ful to  look  at  it.  It  took  him  20  minutes 
to  get  a  word  with  the  manager,  who 
simply  told  him  he  could  not  be  bothered 
about  it. 

"Both  those  houses  lost  a  potential 
future  patron.  That's  not  the  way  to 
keep  business — I  quite  agree  with  Robin- 
son about  that.  Every  member  of  the 
staff  should  treat  every  patron  who  takes 
the  trouble  to  make  a  complaint  politely, 
and  should  pass  the  complaint  on  to  the 
right  quarters;  and  the  person  responsi- 
ble should  see  that  the  defect  is  reme- 
died. 

"For  one  person  who  takes  the  trouble 
to  make  a  complaint  there  may  be  a  hun- 
dred who  are  dissatisfied  but  say  nothing 
about  it.  Instead  of  regarding  a  patron 
who  makes  a  gnimble  as  a  nuisance,  a 
cinema  proprietor  should  be  grateful  to 
him  or  her  for  bringing  the  grievance, 
whatever  it  happens  to  be,  to  the  notice 
of  the  house." 

At  the  risk  of  becoming  involved  in  an  in- 
ternational dispute  and  disruption  of  friend- 
ly relations  among  London  and  New  York 
film  circles,  we're  rather  inclined  to  side 
with  Showman  Robinson's  criticism  of  dis- 
courtesy at  the  theatre  door,  or,  elsewhere, 
for  that  matter.  At  the  same  time  neither 
do  we  approve  of  the  ultra-unctious  behav- 
ior of  some  of  our  theatre  attendants  over 


METZGER  AND  VINCENT'S  FINE  CO-OP! 


F*fth  Avenue  at  Broadway 


1 


"ONCE  IN  A  LIFETIME"  1 

CACTi  JACK  OASB-ZAIU  Ptm-L«UUa  VAZKMSA- ALIKE  lUcH  ABOM-BIDKET  POX  ^! 

1 


.'^his  n  ihf  pirliin  all  Hif  i-v-  -  c>  -.-j  .'■"/<  :'iru'  !o  5U*'  ■  -  >.  6-  •Hf'C'-Jfd      a  !cno  !-.nf   oU  Carl  l^aemmUn 
r  -  'an-    O     HERE    IT  1/ 


IN  EACH  OF  THE  ADS  BELOW  THERE  IS  AN  OPPORTUNITY  OF  A  "UFETIME" 

^         ^     ®    ^  # 


IF  YOU  GET  IT  AT  KHIN'S 

VOU  NEED  Bin'  OMY 

Once  in  a  Lifetime 


Above  is  a  reproduction  of  the  fine  double  truck  co-op  ad  that  "Once  in  a 
Lifetime"  inspired  F.  F.  Vincent,  exploitation  man  for  Lou  Metzger's  Spreckels 
Theatre,  to  promote.  All  the  several  ads  stressed  the  fact  that  only  "once  In  a 
lifetime"  came  an  opportunity  such  as  this  to  buy  the  listed  merchandise. 


in  this  country.  A  happy  medium  of  cour- 
tesy would  seem  an  objective  worthy  of  con- 
sideration. As  to  complaints,  that  old  ruling 
of  the  customer  generally  being  "right,"  is 
a  pretty  good  one  to  follow  in  most  cases. 


REOPENING  OF  HOUSE 
GAVE  DELIS  A  CHANCE 
TO  PROMOTE  CO-OP  AD 

A  short  time  ago  we  announced  that 
George  Delis,  former  manager  of  the  Capi- 
tol Theatre,  Steubenville,  Ohio,  had  been 
appointed  manager  of  the  Palace  Theatre 
there  by  A.  G.  Constant,  well  known  oper- 
ator of  theatres  in  Steubenville  and  East 
Liverpool. 

A  newspaper  tear  sheet  at  hand  dis- 
closes that  Delis  didn't  lose  any  time  get- 
ting under  sail.  Practically  a  full  page  of 
ads  from  local  merchants  testified  their 
enthusiasm  on  occasion  of  reopening  the 
house  to  the  public,  in  which  the  Palace 
ad  was  the  centre  of  attraction. 

Good  luck  to  Constant,  Delis  and  assist- 
ant manager  Keith  Chambers  with  their 
latest  enterprise.  The  Palace  is  described 
as  a  "Million  Dollar  Institution,"  so  at- 
tainment of  what  they  all  seek  will  not  be 
handicapped  from  lack  of  a  fine  house. 
We'll  depend  upon  Delis  and  his  associates 
to  come  through,  and  to  keep  the  Club  in- 
formed on  what  they're  doing. 


CONLEY  AND  KIPPEL 
MADE  FINE  DISPLAY 
ON  "CABIN"  PICTURE 

Attractive,  ingenious  displays  on  "Cabin 
in  the  Cotton"  are  not  by  any  means  con- 
fined to  our  Club  members  below  the  Mason- 
Dixon  Line,  according  to  a  photograph  we 
have  at  hand  of  one  made  for  the  Stanley 
Theatre,  Jersey  City,  N.  J.,  by  Larry  Con- 
ley  and  Mickey  Kippel. 

The  windows  in  the  large  cabin  were 
all  transparent  and  lighted  from  behind,  as 
was  the  smaller  cabin  in  the  background. 
There's  a  moon  back  of  the  chimney,  wheth- 
er you  can  see  it  or  not,  and  the  cotton  at 
either  side  was  the  real  McCoy.    A  phono- 


BASKET  NIGHT  GROWING  POPULAR! 

Here's  one  engineered  by  Russell  Cohen  out  on  Long  Island. 

He  tied  up  with  a  local  grocery  store  and  boomed  business  on  an  off  night  by  distributim 
several  dozen  baskets  of  groceries.  All  items  were  standard,  advertised  numbers,  and  amounted 
to  not  less  than  a  dollar  and  a  half  in  retail  value. 

While  this  thought  is  not  unlike  the  turkey  giveaway  mentioned  elsewhere  in  this  issue,  the 
object  of  the  Basket  Night  is  to  build  up  over  a  definite  or  indefinite  period  some  off  night 
that  can  stand  some  help. 

Cohen  selected  one  of  the  toughest  nights  of  the  week,  Saturday,  because  the  night  business 
on  that  particular  day  has  never  been  any  too  good  due  to  so  many  people  driving  into  Jamaica, 
some  fifteen  minutes  from  town,  for  their  shopping  and  theatres.  He  reports  that  business  has 
increased  each  week  since  the  idea  was  inaugurated,  three  weeks  ago. 


graph  hidden  in  the  rear  of  the  mezzanine 
played  a  continuous  record  of  negro  mel- 
odies sung  by  the  Hall- Johnson  choir.  In 
addition,  the  ten  posts  in  the  large  lobby 
were  draped  with  transparent  silk  cloth, 
lighted  from  behind.  Black  cutout  flitter 
letters  of  the  ten  most  important  players  in 
the  picture  were  placed  on  the  cloth. 

While  the  small  photo  reproduced  here 
does  not  do  justice  to  Conley  and  Kippel's 
display,  it  will  serve  in  a  way  to  give  their 
fello^y  members  an  idea  of  how  it  looked 
when  set  up  in  the  Stanley's  lobby.  We've 
already  published  several  accounts  of  inter- 
esting work  done  on  this  picture  and  their 
work  appears  to  rank  with  the  top-notchers. 


December    31,  1932 

ZIMMERMAN  DOUBLED 
MONDAY  NIGHT  GROSS 
WITH  CO-OP  AD  PLAN 

Monday  night  patronage  has  been  doubled 
as  the  result  of  a  cooperative  advertising 
plan  put  into  effect  several  months  ago  by 
M.  A.  Zimmerman,  manager  of  the  Port- 
land Theatre,  Casselton,  N.  Dak. 

His  stunt  is  known  as  "Booster  Night" 
and  came  about  through  stepping  up  the 
number  of  slide  advertisers  from  four  to 
fourteen.  The  merchants  were  sold  the  idea 
of  handing  out  a  "Booster  Ticket,"  good  for 
admission  to  the  theatre  on  any  Monday 
night,  with  every  purchase  of  one  dollar's 
worth  of  merchandise.  Zimmerman  asked 
them  to  try  the  scheme  out  for  two  months 
before  passing  any  judgment  and  at  the  end 
of  that  time  only  two  were  dropped  from 
the  list  of  14  stores. 

The  deal  works  out  to  excellent  advan- 
tage for  the  merchant  when  a  customer  pur- 
chases some  article  at  a  price  less  than  one 
dollar,  thereby  giving  the  merchant  a  chance 
to  induce  the  sale  of  some  other  piece  of 
merchandising  through  offer  of  the  special 
theatre  ticket.  Zimmerman  failed  to  note 
what  his  regular  admission  amounted  to  so 
our  readers'  guesses  are  as  good  as  ours. 
We'll  gamble  it's  not  vt. .  y  lar  away  from  the 
20  cents  stipulated  on  the  Booster  ticket  and 
that  his  advertising  revenue  plus  the  20 
cents  nets  the  house  a  good  profit. 

He  advises  keeping  a  check  on  stores  to 
find  out  if  any  merchant  is  giving  tickets 
with  less  than  a  dollar's  worth  of  merchan- 
dise. One  of  his  advertisers  did  that  some 
time  ago  and  the  infraction  was  called  to 
Zimmerman's  attention  by  seven  others  in- 
side of  one  hour  on  a  certain  morning.  They 
threatened  to  discontinue  the  deal  unless  the 
offending  merchant  stopped  his  practice  at 
once.  After  being  told  he  would  be  checked 
off  the  list  this  particular  storekeeper  turned 
out  to  be  one  of  the  best  boosters  of  the  lot. 

One  other  theatre  man  in  the  State,  ac- 
cording to  Zimmerman's  estimate,  is  also 
using  the  above  plan  and  is  likewise  reaping 
excellent  returns  from  anotherwise  off  night. 
A  number  of  requests  have  come  in  to  M.  A. 
for  information  on  the  stunt  and  he's  taking 
this  means  to  pass  it  along  the  line. 

He  is  peculiarly  situated  out  his  way  and 
if  any  of  our  members  can  suggest  a  method 
to  improve  matters  we're  sure  he  will  ap- 


A  BIG  FLASH! 


When  Cecil  DeMille's  opus  "Sign  of  the 
Cross"  opened  at  the  Rialto,  New  York 
City,  the  Busy  Corner  was  the  center  of  a 
vast  blaze  of  electric  illumination  cast  from 
the  big  signs  on  marquee  and  front.  Duke 
Wellington  engineered  the  display;  Louis 
Nathan  took  the  photo. 


ROUND    TABLE  CLUB 


CALGARY  SENSATION! 


Above  is  a  photographic  reproduction  of 
what  Pete  Egan,  manager  of  the  Palace 
Theatre,  Calgary,  Canada,  describes  as  one 
of  the  finest  fronts  ever  built  In  his  city. 
"Smilin'  Through"  was  the  subject  and  the 
work  was  engineered  by  Manager  Harry 
Black,  of  the  Capitol  Theatre,  and  his 
Scenic  Artist,  Herbert  Hahan. 


preciate  the  act.  Casselton  is  located  about 
22  miles  from  the  city  of  Fargo,  where  two 
large  chain  houses  offer  special  inducements 
to  out-of-town  patronage.  There  are  also 
three  second-run  independent  houses  in 
Fargo  which  charge  from  10  to  15  cents 
admission.  While  Sunday  shows  are  taboo 
in  North  Dakota,  Moorhead,  Minn.,  just 
across  the  river  from  Fargo,  is  within  the 
law  and  takes  many  a  patron  there  on  Sun- 
days. Hard-surfaced  roads  connect  Cassel- 
ton with  both  of  the  larger  cities  and  the- 
atre ads  especially  directed  to  out-of-town 
patronage  and  the  lure  of  large  department 
stores  has  brought  about  quite  a  serious 
problem  for  Zimmerman  to  cope  with. 

What  To  Do? 

What  to  do  about  it?  Maybe  some  of  his 
fellow  Round  Tablers  can  offer  some  good 
suggestions.  Now  don't  all  answer  "repeal 
the  Sunday  law  !"  That's  a  big  order.  How- 
ever, we  venture  to  state  that  there  are 
many  others  in  this  Club  who  have  faced 
with  the  same  situation  and  evolved  some 
plan  to  cope  with  it.  How  to  hold  'em  in 
town  is  apparently  the  question.  Maybe 
considerable  institutional  selling;  re-vamp- 
ing of  a  booking  situation  which  allows  even 
competition  with  the  de  luxe  house  on  that 
scale ;  careful  building  of  programs ;  a  care- 
fully worked  out  cooperative  campaign  be- 
tween theatre  man  and  merchants,  etc.,  etc. 
C'mon,  fellows,  let's  have  your  ideas  on  the 
subject. 


CINCINNATI  TRANSFERS 

Recent  closing  of  the  Capitol  Theatre, 
Cincinnati,  Ohio,  brought  about  the  follow- 
ing changes  among  RKO  managerial  ranks  • 
Harry  Schrieber,  manager,  and  Horace 
Wersel,  assistant  manager,  of  the  Capitol, 
have  been  transferred  to  the  Grand  in  same 
capacities ;  William  Dodds,  former  man- 
ager of  the  Grand,  succeeds  Lew  Pressler 
as  assistant  manager  of  the  Albee,  and 
Erwin  Bock,  lately  in  charge  of  the  State 
Theatre,  Dayton,  has  gone  back  to  his  old 
job  as  assistant  manager  of  the  Lyric. 


77 

H.  LASHLEY  GAMBLED 
ON  FOOTBALL  HERALD 
AND  WON  HIS  POINT 

Without  a  doubt,  H.  T.  Lashley,  manager 
of  the  Carolina  Theatre,  Greenville,  S.  C, 
is  a  bit  of  a  gambler,  as  are  the  majority  of 
fellows  who  make  showbusiness  their  means 
of  livelihood. 

Ten  minutes  before  the  football  game  de- 
ciding the  state  championship  between  Fur- 
man  University  and  University  of  South 
Carolina  came  to  a  close  he  distributed  a 
quantity  of  heralds  carrying  the  following 
copy :  "We  Told  You  So ! !  ! — Furman 
Wins ! — And  Now  Here's  Another  Good 
Tip !  Go  To  See  The  Great  Football  Epic 
— 'The  All  American' — Carolina — (Dates, 
etc.). 

'Course  Dick  had  the  bills  printed  up  be- 
fore the  game ;  however,  he  didn't  gamble 
a  whole  lot  with  the  printer  for  he  stipulated 
no  pay  if  Furman  lost  the  game.  "Believe 
it  or  not,"  states  Lashley,  "U.  S.  C.  was 
expected  to  win  that  game." 

Newspaper  clippings  at  hand  bear  evidence 
that  Lashley  and  the  Furman  team  hit  it  up 
pretty  well  during  the  season.  It  was  seen 
to  that  the  squad  had  a  look-in  each  week 
at  pictures  and  a  grand  finale  was  staged 
for  the  champions  when  "All  American" 
was  shown  at  the  theatre.  All  the  players 
were  introduced  from  the  stage  and  the 
40-piece  Furman  Band  furnished  music  for 
the  occasion. 

All  of  which  garnered  considerable  news- 
paper and  word-of-mouth  publicity  for  our 
good  friend  Dick,  to  say  nothing  of  further 
cementing  the  good  will  he  has  been  build- 
ing between  school  and  theatre. 

Before  we  sign  off,  let  us  note  that  he 
chiseled  a  large  display  ad  out  of  a  local 
paper  because  that  newspaper  regularly  ran 
the  Will  Rogers  syndicated  matter  and  be- 
cause of  the  appearance  of  Rogers  in  "Too 
Busy  To  Work"  at  the  Carolina.  For  any- 
one similarly  situated  this  tie-up  is  one  of 
those  "naturals"  that  shouldn't  be  over- 
looked. Okay  to  this  Round  Tabler  and 
more  power  to  him  for  the  effective  work 
he's  doing  down  in  Greenville.  More  con- 
cerning his  activities  at  a  later  date. 

Dick  and  his  gang  are  always  on  the  job 
down  in  their  city  and  we  feel  sure  that  we 
can  count  upon  all  of  them  to  furnish  their 
quota  of  useful  information  to  this  depart- 
ment. 


SHANGHAI  BALLY! 


Showmen  In  Shanghai,  China,  ballyhooed 
"Doomed  Battalion"  by  having  a  squad  of 
men  march  through  the  streets  with  banners 
on  their  backs  and  drum  in  hands  of  the 
leader.  An  appropriately  bannered  armored 
car  with  gun  turret  also  proved  an  effec- 
tive means  of  attracting  atte'xtion. 


78 


MOTION    PICTURE  HERALD 


December    31,  1932 


"THE  ALL 
AMERICAN" 

With  Richard  Arlen 

Andy  Devine — James  CIcason 
Gloria  Stuart — June  Clyde 

AND  THE  1931  ALL  AMERICAN 
TEAM 

INCLUDING  JERRY  pALRYMPLE 

oy  Little  Rock 
PLUS 

Donald  Novh.  In  "Sla's  Pride  is  J^tu." 
Pictorial— Flip  the  Ftoq  Cartoon 
Vjiiverial  News  Events 

ITARTS  TOOAV! 

Ckpiiol 

Slrraien  of  M  BffwUT 


December    31,  1932 


ROUND   TABLE  CLUB 


79 


START  THE  NEW  YEAR  RIGHT-JOIN! 


ROBERT  ETCHBERSER 

has  the  job  of  assisting  Don  W.  Ross  with 
management  of  Loew's  Regent  Theatre, 
Harrlsburg,  Pa.,  and  we're  also  glad  to 
record  his  name  among  the  many  assistant 
managers  already  enrolled  in  the  Round 
Table  Club.  We  had  a  line  on  Etchberger 
when  he  was  associated  with  Loew's  Stan- 
ley Theatre  in  Baltimore,  where  he  worked 
his  way  up  the  ladder  from  an  usher's  job 
to  chief  usher  and  assistant  manager.  At 
the  rate  this  young  showman  is  plodding 
along  it  certainly  won't  be  long  before 
he'll  be  up  another  notch.  Ask  your  boss. 
Bob,  to  let  the  Club  know  what's  going 
on  at  the  Regent. 

V 

LOUIS  LISS 

manages  the  Atlantic  Theatre  for  the 
Dean  Amusement  Company  over  in 
Brooklyn,  N.  Y.,  and  he's  another  recruit 
for  our  large  and  ever-growing  army  of 
theatre  managers.  Louis  was  formerly 
manager  of  the  Terminal  Theatre,  another 
Brooklyn  house,  and  is  a  seasoned  show- 
man. The  fellows  still  do  some  exploitation 
work  across  the  Bridge  and  we'll  hope  to 
get  a  line  on  the  brand  being  turned  out 
by  Liss.  We'll  be  checking  up  on  you, 
Louis,  so  get  busy  and  shoot  in  some 
ideas  for  us  to  pass  along  to  your  brother 
Round  Tablers. 

V 

HOWARD  HANSEN 

is  located  down  in  the  popular  resort  city 
of  Asbury  Park,  N.  J.,  where  he  manages 
the  Rialto  Theatre.  We  are  also  in  receipt 
of  his  recent  application  for  membership 
In  this  great  army  of  showmen  and  want 
him  to  know  that  we're  mighty  glad  to 
record  his  name  among  the  rest.  Next 
time  you  write  the  Club,  Howard,  let  us 
know  how  things  are  down  in  Asbury,  and 
include  a  report  on  that  last  exploitation 
stunt  that  helped  boost  the  box  office. 
The  rest  of  the  gang  will  be  waiting  to 
hear  what  you're  doing,  so  shoot  your 
Ideas  along. 

V 

MIKE  KIRKHART 

manages  the  Fox-Lincoln  Theatre  out  in 
Charleston,  111.,  and  he's  another  Fox- 
Midwesco  man  to  become  a  member  of 
this  ever-increasing  organization  of  show- 
men. Mike  admits  that  he's  been  reading 
Club  pages  in  the  Herald  every  week  and 
that  just  plain  everyday  neglect  in  the 
matter  of  sending  in  his  application  has 
kept  his  name  from  appearing  among  the 
weekly  crops  of  new  members.  Okay, 
Mike,  better  late  than  never;  let's  hope 
you  make  un  all  the  lost  time  bv  shooting 
along  a  little  information  on  what's  going 
on  out  in  your  theatre. 


JENNINGS  McDonald 

is  another  recent  addition  to  the  con- 
stantly growing  ranks  of  this  large  army 
of  showmen  and  he  works  for  Publix  down 
at  the  Ellanay  Theatre  in  El  Paso,  Texas. 
McDonald  is  twenty-four  years  of  age  and 
has  been  in  showbusiness  for  the  past  five 
years,  having  served  his  time  under  Dent 
Theatres,  Inc.,  and  Publix.  He  started  in 
as  usher,  worked  his  way  to  doorman  and 
assistant  manager  at  the  Ellanay  and  has 
pinch-hit  as  manager  of  the  Palace  and 
Wigwam  Theatres  in  El  Paso.  At  present 
he  is  acting  assistant  at  the  Ellanay.  Mack 
has  a  flair  for  publicity  stunts  and  we  be- 
lieve we  can  look  forward  to  some  interest- 
ing contributions  from  him  In  the  near 
future. 

V 

J.  R.  EMAMOODEN 

is  In  charge  of  the  film  distribution  de- 
partment of  the  Peacock  Motion  Picture 
Company,  Inc.,  of  Shanghai,  China,  and 
we  are  glad  to  welcome  him  as  a  new 
member  of  this  international  organization 
of  showmen.  He  takes  care  of  all  booking 
of  American  and  British  pictures  for  the 
thirty-odd  houses  under  his  company's 
control  and  ought  to  be  In  a  good  posi- 
tion to  contribute  a  lot  of  Interesting  news 
of  what's  going  on  in  showbusiness  over 
in  his  section  of  the  world.  Foreign  ex- 
ploitation of  pictures  Is  always  interesting 
to  our  many  readers  and  we'll  be  on  the 
lookout  for  photographs  and  detailed  in- 
formation of  campaigns. 


HERE'S    THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  ''Chick*': 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Ntme   

Posilion   

Theatre  

Address   

Oty   

Sttte  

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


GENE  PARRISH 

Is  assistant  manager  of  the  Tennessee 
Theatre,  a  house  operated  by  Valatenga 
Theatres  In  Knoxvlile,  Tenn.,  and  we're 
mighty  glad  to  list  his  name  among  this 
week's  new  members.  He  Is  heartily  In 
accord  with  the  work  being  carried  on 
by  this  department  and  proposes  to  do 
his  share  of  It  In  the  future.  Gene  sends 
us  word  that  Harry  Hardy  Is  now  city 
manager  for  R.  B.  WIlby  in  Knoxvlile. 
Our  best  wishes  to  him  and  ask  him  to 
drop  the  Club  a  line  once  in  awhile,  If 
he  can  find  the  time  after  looking  after 
three  houses! 

V 

A.  L.  LA  SALLE 

Is  the  skipper  of  the  Fox-Whiteway  Theatre 
out  in  Fredonla,  Kansas,  and  we're  happy 
to  record  that  he,  too,  has  joined  the 
fastest  stepping  army  of  showmen  in  the 
world.  He  has  found  this  department 
profitable  In  the  past  and  now  wants  to 
help  keep  the  ball  rolling  along  by  con- 
tributing some  accounts  of  his  own  ex- 
periences in  the  show-selling  game.  Okay, 
LaSalle,  shoot  along  your  Ideas.  We'll 
see  that  the  other  fellows  are  tipped  off. 

V 

GORDON  WOODRUFF 

manages  the  Caldwell  Theatre  in  St. 
Joseph,  Mich.,  and  he's  another  new 
Round  Tabler  In  line  for  introduction  to 
his  brother  showmen  In  this  organization. 
Welcome  to  the  gang,  Woodruff,  and  now 
let's  see  what  you  can  do  to  help  carry 
on  the  work  being  done  by  this  depart- 
ment. What  was  that  last  stunt  you  used 
to  good  success  at  the  box  office  of  the 
Caldwell?  Jot  down  an  account  of  it  and 
shoot  It  along  for  the  benefit  of  your  fel- 
low members. 

V 

C.  A.  STEWART 

halls  from  out  in  Marysvllle,  Kansas,  where 
he  manages  the  Fox-Liberty  Theatre  for 
Fox-MIdwesco,  and  a  cordial  welcome  Is 
also  extended  this  member  of  our  organ- 
ization. There's  a  large  flock  of  Fox  men 
listed  In  the  Round  Table  Club  and  a 
majority  of  them  have  been  steadfast 
contributors  to  this  department.  Let's 
hope  that  Stewart  will  strive  his  best  to 
keep  up  the  standard  set  by  brother  man- 
agers on  his  circuit. 

V 

C.  E.  BEACH 

confesses  that  he's  been  using  a  number 
of  the  show-selling  ideas  contributed  by 
other  Round  Tablers  and  forthwith  sends 
along  his  application  for  membership  In 
the  organization,  with  the  determination 
to  now  do  his  share  of  the  work  being 
carried  on  by  this  department.  He  owns 
and  manages  the  Silvertown  Theatre. 
Thomaston,  Ga.,  a  house  that  has  every- 
thing in  the  way  of  modern  equipment. 
We're  glad  to  welcome  him  into  the  fold. 


80 


MOTION    PICTURE  HERALD 


December    31,  1932 


WABASH  AVENUE   ON  BROADWAY     NEWS  PICTURES 


CHICAGO 

The  local  theatre  situation  seems  to  have 
straightened  itself  out,  temporarily  at  least. 
Oriental  is  definitely  set  as  the  long  run  B  &  K 
loop  picture  house.  United  Artists  and  State- 
Lake  reopened  Christmas,  the  latter  with  a 
straight  picture  policy.  There  only  remains 
the  question  of  what  will  be  done  with  Mc- 
Vickers,  the  lease  on  which  is  not  being  re- 
newed by  Balaban  &  Katz.  The  house  is 
owned  by  Publix  and  B  &  K  has  been  sub- 
leasing it. 

V 

Ralph  Poucher  of  Consolidated  Film  Labora- 
tories was  a  visitor  along  the  Row  on  his 
return  to  New  York  from  the  West  Coast. 
V 

Two  well-known  local  personalities  have  en- 
tered the  state  rights  field.  Ben  Serkowich, 
until  recently  with  Balaban  &  Katz,  has  ac- 
quired eastern  rights  for  "The  Big  Drive,"  the 
A.  L.  Rule  war  film  which  created  such  a 
sensation  at  McVickers.  Madeline  Woods,  who 
for  many  years  has  had  charge  of  publicity 
and  advertising  for  Great  States  Theatres,  has 
acquired  a  number  of  middlewest  states  for 
the  same  picture.  Serkowich  left  for  New 
York  last  week. 

V 

J.  E.  Williamson,  producer  of  "With  Wil- 
liamson Beneath  the  Sea,"  made  a  personal 
appearance  at  the  Castle  theatre  in  connection 
with  the  opening  of  the  picture  there  Decem- 
ber 25.  Henri  Ellman  of  Capitol  Film  Cor- 
poration, distributor  of  the  film  in  Illinois  and 
Indiana,  announces  that  it  is  set  for  a  long 
run  at  the  Castle. 

V 

Of  interest  to  exhibitors  is  a  device  described 
by  Dr.  William  Feinbloom  of  New  York  at  a 
convention  of  optometrists  at  the  Palmer  House 
last  week.  This  device,  a  new  type  of  tele- 
scopic lens,  will  enable  persons  with  only  two 
per  cent  vision  to  enjoy  motion  picture  shows. 
A  quarter  million  people  or  more  will  be  able 
to  use  the  new  lens  viewing  picture  shows,  Dr. 
Feinbloom  declared. 

V 

Yule  parties  at  theatres  about  town  for  chil- 
dren and  unfortunate  adults  was  the  order  of 
the  past  week.  Practically  all  the  Balaban 
&  Katz  houses  cooperated  with  the  Chicago 
American  in  a  series  of  neighborhood  matinees 
while  many  other  houses  cooperated  with  local 
organizations  in  spreading  Christmas  cheer  in 
their  communities. 

V 

Ed  Lowry,  who  has  been  holding  forth  as 
master  of  ceremonies  at  the  Oriental,  has  been 
shifted  to  the  Chicago  theatre. 

HOLQUIST 


Voight  Returns  to  Post 

Hubert  Voight  has  returned  to  the  Col- 
umbia Coast  studio  as  head  of  the  publicity 
department,  replacing  Cliff  Lewis,  tem- 
porarily in  charge,  who  returns  to  New 
York  shortly.  George  Brown,  director  of 
advertising  and  publicity,  has  returned  to 
the  home  office. 


Master  Arts  Opens  Branch 

Master  Arts  Products,  Inc.,  subsidiary 
recently  divorced  from  National  Screen 
Service,  Inc.,  and  headed  by  "E"  Schwartz, 
has  opened  a  branch  office  in  Chicago. 
Harry  Schwartz  and  Henry  Reiner  handled 
the  branch  opening. 


Universal  In  Name  Shift 

Universal  Chain  Theatres  Enterprises, 
Inc.,  has  changed  its  name  to  Chain  The- 
atrical Enterprises,  Inc.,  of  New  York,  at 
Dover,  Del. 


Week  of  December  24 


CAPITOL 

Toy  Parade  MGM 

HOLLYWOOD 

The  Red  Shadow  Vitaphone 

MAYFAIR 

Screen  Snapshots — No.  5.  .  .  Columbia 

Silvery  Moon  RKO  Radio 

The  Iceman's  Ball...  RKO  Radio 

PARAMOUNT 

Human  Fish  Paramount 

Screen  Souvenirs — No.  7.  .  .  Paramount 

RIVOLI 

Hawaiian  Fantasy  Paramount 

Mickey's  Good  Deed  United  Artists 

Rio  the  Magnificent  MGM 

ROXY 

Glad  Rags  to  Riches  Educational 

Santa's  Workshop  United  Artists 

STRAND 

From  Bethlehem  to  Jerusa- 
lem  Vitaphone 

Shanty  Where  Santa  Claus 

Lives   Vitaphone 


Allied  Will  Have  Thirteen 
Films  Ready  by  January  I 

M.  H.  Hoffman,  president  of  Allied  Pic- 
tures Corporation,  has  announced  that 
more  than  one-half  of  the  26  features  for  the 
1932-33  season  will  be  completed  and  re- 
leased between  October  1  and  January  of 
next  year.  The  schedule  includes  six  Stage 
Classics,  four  specials,  four  Monte  Blue 
specials,  eight  Hoot  Gibson  specials  and 
four  Classay  melodramas. 

The  following  are  completed  or  ready 
for  immediate  production :  "Unholy  Love," 
"A  Parisian  Romance,"  "The  Iron  Master," 
"The  Intruder,"  "The  Boiling  Point," 
"Cowboy  Counsellor,"  "Boots  of  Destiny," 
"Officer  13,"  "Anna  Karenina,"  "A  Man's 
Land,"  'Vanity  Fair,"  "The  Stoker"  and 
"File  113." 


Heads  Cleveland  Exhibitors 

Ernest  Schwartz,  Cleveland  attorney,  has 
been  elected  president  of  the  Cleveland  Mo- 
tion Picture  Exhibitors  Association.  Other 
officers  for  the  new  term  are :  Albert  E. 
Ptak,  vice-president ;  John  Kalafat,  treas- 
urer ;  George  W.  Erdmann,  secretary  and 
business  manager.  E.  C.  Flanigon,  Henry 
Greenberger,  Sigmund  Vermes,  M.  B.  Hor- 
witz  and  Morris  Berkowitz  were  elected 
members  of  the  board  of  directors. 


Establish  Trailer  Firm 

The  Motion  Picture  Service  Corporation 
has  been  incorporated  in  Denver  to  con- 
duct a  general  trailer  business  and  produce 
industrial  and  advertising  films.  Incorpora- 
tors are  James  W.  Aubrey,  H.  H.  Panzlan 
and  J.  R.  Peele. 


Fox  Theatres  Offices  Move 

Fox  Theatres  offices  have  been  moved  to 
1560  Broadway,  New  York,  from  729 
Seventh  avenue. 


FOX  MOVIETONE  NEWS— No.  27— Snow  storm 
hits  New  York — Miami  Beach  Surf  Club  is  popular 
with  men — Roosevelt  greets  campaign  aids  in 
New  York — Hollywood  picks  "Wampas  Babies" — 
California  frees  liquor  violators — Londos  wins 
wrestling  match  at  Los  Angeles. 

FOX  MOVIETONE  NEWS— No.  28— Congress 
passes  Leer  bill — New  York  dry  agents  destroy 
liquor  seizure — Seattle  airmen  go  over  Mt.  Rainier — 
— Great  Britain  and  United  States  pledge  world 
peace — Auto  race  held  at  Los  Angeles— Winter 
sport  season  here  again — Child  of  three  plays  ac- 
cordion. 

HEARST  METROTONE  NEWS— No.  226— Beer  bill 
passes  House — Prohibition  agents  destroy  liquor 
seized  in  New  York — Mexicans  hold  church  fete — 
United  States  joins  Europe  for  world  peace — Baby 
submarine  tested  in  Pelham  Bay,  New  York — News 
thrills  of  1932. 

HEARST  METROTONE  NEWS  —  No.  227  —  Plows 
battle  blizzard  at  Snoqualmie  Pass,  Wash. — Athletic 
meet  held  at  Meji  Stadium,  Tokyo — Mine  explosion 
at  Moweaqua,  111.,  kills  many — Broadway  enter- 
tains youngsters  at  Metropolitan  Hospital,  New 
York — jclm  D.  Rockefeller  plays  golf  at  Ormond 
Beach,  Florida — Aerial  daredevils  thrill  Germans — 
Chicago  fire  takes  two  lives. 

PARAMOUNT  NEWS— No.  41— Indians  at  Dulce, 
N.  M.,  get  $50,000  sheep  loan— Ellis  Island  situation 
explained  by  Commissioner  Edward  Corsi — News 
highlights  of  the  year  gone  by — France  inaugurates 
classes  for  orphans  of  officers. 

PARAMOUNT  NEWS— No.  42— Fort  Russell,  Texas, 
cavalrymen  abandon  mounts  for  armored  motors — 
Parley  cheers  French— Slot  machine  feeds  animals 
in  London  Zoo — Trans-United  States  air  service 
opens — Hollywood  children  welcome  1933 — Governor 
Moore  frees  Robert  E.  Burns;  Georgia  protests 
against  decision. 

PATHE  NEWS— No.  42— Snow  blankets  nation- 
Beach  fashion  show  held  at  Miami  Beach — Chorus 
sings  atop  Radio  City  Music  Hall  in  New  York — 
New  York  holds  stein-carrying  contest — Jim  Londos 
victor  in  wrestling  match  at  Los  Angeles — Presi- 
dent and  Mrs.  Hoover  dedicate  new  government 
building  in  Washington — News  flashes. 

PATHE  NEWS— No.  43— Radio  star  entertains  kids 
in  Florida — Test  baby  submarine  off  New  York — 
Newton  D.  Baker  says  200,000  boys  roaming  United 
States— Captain  Bob  Bartlett  ends  trip  on  Peary 
Expedition  trail — Chain  gang  fugitive  freed — New 
York  liquor  seizure  destroyed — New  Yorker  sails 
to  play  violin  for  English  royalty — News  flashes. 

UNIVERSAL  NEWSPAPER  NEWSREEI^No.  104— 
House  passes  beer  bill — Highlights  in  news  of  1932 — 
Sonnenberg  beats  Cbinese  wrestler  in  match  at 
New  York — Spills  mark  Los  Angeles  auto  race. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  105 
— Forty  bodies  recovered  from  mine  disaster  at 
Moweaqua,  111. — Columbia  River  freezes — Los  An- 
geles dry  law  prisoners  set  free — Canadians  beat 
Americans  in  hockey  game  at  New  York — Chicago 
fire  disaster  kills  one — Odd  bits  in  today's  news. 


Freuler  in  New  York  on  Trip 
For  Story  Conference 

John  R.  Freuler,  president  of  Freuler 
Film  Associates,  has  arrived  in  New  York 
to  confer  with  Charles  L.  Glett,  vice-presi- 
dent ;  the  heads  of  Monarch's  eastern  dis- 
tributors, and  several  exhibitors  on  current 
trends  in  story  material. 

Freuler  said  that  last  minute  changes  are 
becoming  more  and  more  important  in  de- 
veloping stories  for  the  screen,  because  of 
the  rapid,  right-about-face  attitude  of  the 
public. 


Gould  Forms  New  Company 

Symon  Gould  has  established  the  Mara- 
thon Film  Company,  with  New  York  of- 
fices at  723  Seventh  avenue.  Arnold  Lopa- 
bevi,  with  offices  in  several  European  capi- 
tals, is  associated  with  Mr.  Gould.  Plans 
are  underway  for  distribution  of  the  first 
two  releases,  "Richthofen,  the  Red  Ace  of 
Germany"  and  "Man  Eaters  of  the  South 
Seas." 


Vitaphone  Studio  to  Close  6  Weeks 

Five  short  subjects  will  be  made  at  the 
Vitaphone  studio  in  Brooklyn  before  it 
ceases  production  on  January  14th  for  six 
weeks. 


December    3  1,    I  932 


MOTION    PICTURE  HERALD 


81 


STAGE  ATTCACTICNS 

r€C  PICTURE  THEATCES 


INSTRUMENTAL 

Paul  Ash  &  Orchestra 

ZVeii'  York  Capitol 

After  an  absence  of  two  years  from  Broad- 
way, Paul  Ash  returns  better  than  ever.  His 
orchestra  is  composed  of  a  group  of  accom- 
plished musicians  and  entertainers.  Prominent 
among  them  is  Hal  Menken,  the  guitar  player, 
whose  stair  dance  drew  a  resounding  recep- 
tion. The  versatile  orchestra  modulates  from 
the  melodic  "Play  Fiddle  Play,"  to  the  syn- 
copated "St.  Louis  Blues,"  with  ease,  offering 
a  full  twenty  minutes  of  entertainment.  Jerry 
Frank  and  Julia  Brennan  also  share  in  the 
applause  for  their  novel  bit  entitled  a  "Radio 
Romance."    This  act  rates  on  top. — H.  P. 


Horace  Heidt  and  His  Californians 
San  Francisco  Golden  Gate 

Varied  and  spirited  stage  fare  is  offered, 
ranging  from  the  "Dance  of  the  Hours,"  with 
special  effects,  to  "Schnitzlbank,"  in  which  the 
audience  joins.  Those  in  the  first  row  receive 
pretzels  and  something  that  looks  like  beer. 

CCMEDy 

Claude  and  Clarence  Stroud 
Buffalo  Buffalo 

These  identical  twins  act  as  joint  masters  of 
ceremonies  for  the  show  titled  "Sweet  and 
Lovely."  Their  flow  of  fast  wit  may  be  a 
heritage  from  their  recent  sojourn  with  Earl 
Carroll's  "Vanities" ;  but  wherever  they  got 
it,  it  is  novel  and  surefire.  Their  dance  num- 
ber brought  great  applause  and  they  also  used 
Peggy  Chamberlin  as  a  stooge  to  good 
advantage. 


Dick  Henderson 
Baltimore  Hippodrome 

A  comedy  monologue  is  offered  after  Hen- 
derson enters  singing  from  the  wings.  He  has 
a  manner  of  cracking  jokes  and  then  offering 
asides  about  their  reception  which  draws  laughs. 
He  finishes  with  singing  "Tiptoe  Through  the 
Tulips"  to  good  applause.  The  audience  was 
small  but  he  gradually  warmed  them  until  they 
were  laughing  heartily. 


Teddy  Joyce 
Buffalo  Buffalo 

Acting  as  master  of  ceremonies  for  the 
"Hollywood  Fun  Jamboree"  revue,  Joyce  dis- 
played versatility  as  violinist,  dancer  and  gag- 
ger,  and  won  the  audience  from  the  start. 
Joyce  could  have  had  all  the  applause  he 
wanted,  but  preferred  to  keep  things  moving  at 
top  speed,  building  up  the  applause  for  other 
acts. 


Kirby  and  Duvall 
Baltimore  Hippodrome 

Comedy  and  songs  are  offered  in  an  entertain- 
ing manner  that  proved  successful  with  the 
audience. 


Copyright  Music 
Issue  in  Canada 

The  right  of  a  theatre  to  show  a  film  in 
which  is  reproduced  a  copyrighted  song  for 
which  the  theatre  has  not  obtained  the  per- 
forming rights  is  at  stake  in  injunction  pro- 
ceedings currently  before  the  superior  court 
in  Montreal. 

In  the  action  the  Canadian  Performing 
Rights  Society,  Ltd.,  asks  the  United 
Amusement  Corporation,  Ltd.,  be  re- 
strained from  using  parts  of  a  musical 
number  as  part  oi  the  orchestral  accom- 
paniment in  the  film  "Blondie  of  the  Fol- 
lies." The  society  is  copyright  owner  of 
3,000,000  musical  numbers  and  had  re- 
quested 10  cents  per  seat  per  year  from  the 
theatre  company  for  use  of  the  entire  copy- 
right list  in  its  Montreal  theatres.  The  the- 
atre owners  had  refused,  but  had  offered 
five  cents  per  seat  per  year. 

The  circuit  contends  that  an  injunction 
was  an  improper  proceeding;  that  the 
proper  procedure  required  the  society  to 
bill  the  theatre  owners  for  the  license  fee 
chargeable  for  the  musical  numbers  con- 
cerned. The  society  claims  the  copyright 
owner  is  entitled  to  protect  his  property 
from  use  by  unauthorized  persons.  The 
case  was  taken  under  advisement  by  the 
court. 


Ten  Are  Elected  +o  Academy 

Ten  new  members  were  elected  last  week 
to  three  branches  of  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences.  George 
Bancroft,  Sylvia  Sidney,  Spencer  Tracy 
and  Loretta  Young  were  elected  members  of 
the  actors'  branch ;  William  V.  Mong,  asso- 
ciate. Technicians  elected  were  Harry  L. 
Decker,  Martin  G.  Cohn  and  Barney  Wolf; 
writers,  Samuel  Marx  and  Gertrude  Pur- 
cell. 


Courboin  To  Design  Organs 

Sir  Charles  Courboin,  internationally 
known  organist  and  composer,  has  been  ap- 
pointed head  of  the  department  of  design 
for  George  Kilgen  &  Son,  Inc.,  pipe  organ 
builders.  His  work,  it  has  been  announced, 
will  be  so  arranged  that  he  can  continue 
his  recitals. 


McLaglen  To  Tour  Vaudeville 

Victor  McLaglen,  Fox  star,  will  appear 
in  vaudeville  in  a  sketch  he  has  written.  At 
present  he  is  at  work  in  "Hot  Pepper,"  the 
new  Flagg-Quirt  picture  with  Edmund 
Lowe  and  Lupe  Velez.  He  expects  to  be 
on  tour  early  in  1933. 


DANCERS 

O'Connor  Family  (4) 

Buffalo  Buffalo 

Two  boys  and  an  attractive  blonde  sister, 
also  their  remarkably  young-appearing  bru- 
nette mother,  who  they  say  taught  them  to 
dance,  offer  a  fast  series  of  tap  and  acrobatic 
steps.  Particularly  sensational  is  the  cartwheel 
and  somersault  work  of  the  taller  of  the  two 
young  men.   They  were  well  received. 


Four  Flash  Devils 
Baltimore  Hippodrome 

This  colored  foursome  offers  some  speedy 
stepping  that  the  audience  liked  and  applauded. 


Chamberlin  &  Himes 
Buffalo  Buffalo 

In  "Reverse  on  the  Apache,"  this  mixed  duo 
have  a  lowdown  dance  routine  that  won  in- 
stant and  lasting  audience  approval.  The  apti- 
tude of  the  name  is  beyond  question. 


NCVELTT 


Blanche  Sweet 
Buffalo  Buffalo 

The  former  silent  screen  star  shows  her  ver- 
satility in  a  revuette,  "Sweet  and  Lovely,"  in 
which  she  sings,  emotes  and  dances.  Miss 
Sweet's  speaking  and  singing  voice  is  suffi- 
ciently true  and  strong  to  carry  into  the  gal- 
leries without  the  aid  of  microphones,  quite 
a  feat  for  any  woman  performer  in  this  huge 
theater,  but  especially  so  for  a  screen  star. 
With  the  aid  of  two  men,  she  does  the  renun- 
ciation scene  from  "Anna  Christie,"  giving  it 
great  dramatic  intensity.  She  also  sings  and 
exchanges  badinage  with  Al  Rinker,  one  of 
Paul  Whiteman's  ex-Rhythm  Boys,  and  appears 
in  a  waltz  number  with  Loc  Lorraine  that 
brought  salvos  of  applause.  Amazingly  youth- 
ful in  appearance,  with  a  sylphlike  figure,  judi- 
ciously chosen  costumes  and  undiminished 
vivacity.  Miss  Sweet  impressed  this  audience  as 
few  "personal  appearances"  have  done. 


Daveys  (2) 

San  Francisco  Golden  Gate 

These  jugglers  certainly  have  the  goods  and 
know  how  to  handle  them.  Nothing  in  the 
juggling  line  seems  too  difficult  for  them  and 
the  applause  breaks  before  thay  have  com- 
pleted one  of  them.  Another  feature  is  their 
clever  way  of  introducing  a  comedy  turn  occa- 
sionally and  getting  a  laugh  to  break  the  ten- 
sion. 


Ted  Claire 

Oakland  Fox-Oakla?id 

Ted  Claire  acts  as  master  of  ceremonies  for 
the  stage  offering  "Tahiti"  and  does  a  good  job 
of  it,  too.  He  gets  a  great  hand  for  himself 
when  he  takes  the  part  of  a  derelict  in  a  great 
city,  offering  as  an  encore  an  imitation  of  Al 
Jolson. 


ATTENTION  EXHIBITORS  BOOKING  TALENT!  This  department  aims  to  serve  you  in  booking 
acts.  We  have  on  file  the  information  on  how  to  get  in  touch  with  any  act  reviewed.  Write 
to  Stage  Attractions  Department,  Motion  Picture  Herald,  1790  Broadway,  New  Yoric  City. 


82 


MOTION    PICTURE    H  ERALD 


December    3  1,     I  932 


OP     STAGE  ATTCACTI€N§  QP 


WILD  OSCAR  (New  York  Loew's  17Sth), 
assisted  by  Egon  Dougherty  at  the  organ,  pre- 
sented an  interesting  and  plenty  entertaining 
novelty  this  week.  Oscar's  usual  announcement 
slide  opens  the  solo,  but  to  the  surprise  of  the 
audience  a  stranger  is  seated  at  the  organ. 
They  weren't  sure  of  their  eyes  until  Oscar 
stepped  into  the  spotlight  and  introduced  his 
pal,  Dougherty,  who,  he  announced,  would  play 
all  the  numbers  as  he,  Oscar,  circulated  through 
the  audience  and  had  different  people  sing  into 
the  mike.  Oscar  had  about  fifty  feet  of  wire 
on  the  hand  mike,  and  a  lot  of  fun  was  had 
when  different  patrons  sang.  Some  of  them 
were  exceptionally  good  and  others  were  atro- 
cious, but  everybody  was  entertained.  Oscar 
and  Dougherty  received  good  applause  at  the 
grand  finale. 


TED  MEYN  (Jersey  City  Jersey)  again 
oi¥ered  an  organ  novelty  that  proved  entertain- 
ing and  had  the  entire  audience  singing,  whole- 
heartedly. Opening  with  an  oral  introduction  in 
which  he  agreed  to  gratify  the  audience's  desire 
for  oldtimers,  which  they  had  requested,  he 
went  directly  into  "Old  Apple  Tree,"  "There 
Are  Smiles,"  "Wabash  Moon"  and  "Margie." 
For  the  closing  group  Ted  offered  "Sure  of 
Everything  But  You,"  "Up  and  Down  the 
Hill"  and  closed  with  "Put  Out  the  Lights." 
A  lot  of  laughs  and  fun  was  had  in  the  singing 
of  the  special  lyrics  to  the  next  to  closing 
song.  Meyn  still  rates  the  good  applause  given 
him  at  the  finish  of  his  novelties. 


WINIFRED  REN  WORTH  (Seattle  Fox) 
recently  presented  a  "Chinese  Fantasy"  solo 
that  met  a  very  favorable  reception.  A  special 
Chinese  setting  was  created  by  the  use  of  a  few 
lanterns  and  Chinese  embroideries,  and  Miss 
Renworth  wore  a  Chinese  costume.  The  solo 
opened  with  "In  a  Chinese  Temple  Garden," 
followed  by  a  few  bars  of  an  original  Chinese 
melody  adapted  by  Miss  Renworth.  "China 
Girl"  was  the  next  number  featured,  in  fox 
trot  tempo,  to  be  followed  by  the  plaintive 
"Chinese  Lullaby"  from  "East  Is  West."  The 
number  was  blended  into  the  finale  which  in- 
troduced Kreisler's  "Tambourine  Chinois." 
Further  atmospheric  effect  was  gained  by  the 
use  of  decorative  Chinese  slides  flashed  on  the 
grand  drapery. 


ART  THOMPSON  (Utirichsville  State)  who 
returned  to  this  theatre  Thanksgiving  Day,  of- 
fered for  his  solo  a  novelty  written  for  the 
occasion,  entitled  "Here  I  Am  Again."  Thomp- 
son, who  was  quite  popular  here  on  his  pre- 
vious engagement,  returned  to  an  audience 
who  knew  him  and  welcomed  him  back  with 
real  applause. 

Thompson's  numbers  were  "Rock-a-bye 
Moon,"  "Sidewalks  of  New  York,"  "Here's 
Hoping"  and  "Shanty-town."  Two  special 
parodies  on  old  numbers  took  care  of  the  com- 
edy angle  and  had  the  entire  audience  in  a 
laughing  mood. 


HARRY  F.  PEARL  (Buffalo  Kensington) 
recently  offered  an  outstanding  novelty  that 
incorporated  surprise  and  comedy.  Pearl  was 
dressed  in  oriental  fashion,  with  a  huge  tur- 
ban on  his  head.  As  he  played  and  gazed  into 
a  crystal  the  first  three  slides  explained  that 
the  audience  were  to  concentrate  on  one  of  six 
songs  listed  on  screen.  As  these  were  played, 
Pearl  won  much  laughter  with  his  clever 
comedy,  between  songs.  For  a  close,  he  had 
the  audience  whistle  the  first  chorus  of 
"Couldn't  Say  Goodby"  and  sing  the  last. 
The  entire  solo  ran  but  8  minutes  and  gained 
plenty  applause. 


UP  AND  DOWN 
THE  ALLEY 


Well,  here  it  is,  the  end  of  another  year, 
and  I  can  hear  a  million  voices  shouting, 
"Tlmnk  Goodness."  .  .  .  We'Ve  all  suffered 
this  past  year,  some  of  us  more  than  others, 
but  we  must  sell  ourselves  on  the  idea  that 
1933  will  bring  us  all  back  on  top.  .  .  . 
We've  got  to  start  out  with  renewed  energy 
and  all  try  to  help  get  things  back  to  normal 
(Gosh,  I  hope  you  don't  think  I  have  taken 
a  "shot"  in  the  arm).  .  .  .  Listen,  guy,  I've 
had  my  share  of  being  in  the  "dumps"  too, 
but  honestly,  after  reading  the  above,  it's 
kind  of  given  me  a  different  outlook  toward 
the  future  and  a  feeling  that  we'll  all  make 
the  grade  this  year.  .  .  . 

V 

In  the  past  two  years  about  three  hun- 
dred organists  throughout  the  country  have 
signed  their  names  on  a  plaque  in  Harry 
Blair's  office  which  has  as  its  title,  "The 
Noon-Day  Club."  This  was  all  started  in 
fun,  and  an  excuse  to  get  together  at  lunch- 
eon time  .  .  .  but  now  .  .  .  Harry  Blair  has 
started  out  on  his  own  and  "The  Noon-Day 
Club"  has  become  an  actuality.  .  .  .  Blair, 
who  is  affectionately  known  as  "Pop,"  has 
brought  to  a  head  an  idea  that  this  same 
club,  started  as  a  gag,  could  become  of  vital 
importance  to  every  organist  in  the  coun- 
try .  .  .  and  believe  you  me,  this  service 
that  Harry  Blair  and  his  "Noon-Day  Club" 
is  going  to  give  to  the  members  of  his 
club,  will  not  only  be  a  life-saver  to  every 
organist,  but  will,  without  a  doubt,  help 
enormously  in  putting  you  fellows  back  as 
the  important  attractions  in  theatres.  .  .  . 

V 

Paul  Whiteman  .  .  .  Guy  Lombardo  .  .  . 
Bing  Crosby  .  .  .  Connie  Boswell  .  .  .  Russ 
Colombo  .  .  .  Morton  Downey  .  .  .  and  a 

number  of  lesser  known  lights  sure  think 
pretty  highly  of  the  new  Feist  song,  "Street 
of  Dreams,"  which  was  written  by  those 
two  fine  composers,  Victor  Young  and  Sam 
Lewis.  .  .  .  All  of  them  have  recorded  the 
number  and  have  sung  it  many  times  over 
the  air.  .  .  .  The  song  has  a  beautiful  mel- 
ody and  its  lyrics  are  full  of  sentiment,  just 
the  thing  for  this  time  of  the  year.  .  .  . 

V 

Paul  Ash,  currently  playing  the  Capitol, 
has  an  aggregation  that  is  the  best  he  has 
ever  had.  .  .  .  They  were  all  hand-picked 
by  Ash  and  all  of  them  are  clever  entertain- 
ers, besides  being  darned  good  musicians. 
.  .  .  Here  is  an  outfit  that  should  have  a 
big  spot  on  the  air,  and  by  the  old  grape- 
vine, I  hear  that  it  will  have  shortly.  .  .  . 

V 

Closing  with  a  sincere  wish  for  a  pros- 
perous New  Year,  I  am  your  humble  scribe. 

ED.  DAWSON 


Offers  Theatre  Course 

A  new  course,  "The  Art  of  the  Theatre," 
has  been  instituted  by  the  University  of 
California  Extension  Division.  It  will  be 
offered  by  Sheldon  Cheney,  author  of  "The 
Art  Theatre,"  "Stage  Decoration"  and  "The 
Theatre,"  and  editor  and  founder  of  the 
Theatre  Arts  Monthly. 


€VECTIJCt$ 

CHARLES  PAUL  (New  York  Jamaica 
Valencia)  recently  presented  an  overture,  com- 
piled of  old  and  new  Berlin  songs,  and  entitled 
"Irving  Berlin's  Melodies." 

Opening  with  a  snappily  played  rendition  of 
"Alexander's  Rag-Time  Band,"  Paul  conducted 
his  aggregation  in  "Remember,"  "Puttin'  on 
the  Ritz,"  "How  Deep  Is  the  Ocean"  (on  this 
number  Paul  vocalizes  in  a  surprisingly  fine 
voice  and  draws  heavy  applause).  An  instru- 
mental trio  next  played  "Say  It  Isn't  So,"  fol- 
lowed by  a  violin  solo  of  "Russian  Lullaby," 
at  the  end  of  which  a  special  arrangement  is 
used  for  closing.  Paul  deserves  special  mention 
for  his  fine  conducting,  showmanly  style  of 
working  and  pleasing  voice. 


HERSCHEL  LEIB  (Detroit  Fox)  opens 
his  program  of  the  week  with  a  medley  of  "Over 
There,"  "Pack  Up  Your  Troubles  in  Your  Old 
Kit  Bag,"  "Where  Do  We  Go  From  Here"  and 
"Hinckey  Dinkey  Parlez  Vous."  This  is  fol- 
lowed by  an  artillery  transition  and  the  appear- 
ance of  a  mixed  company  of  twenty  on  the 
stage,  singing  "Keep  the  Home  Fires  Burn- 
ing," "Roses  of  Picardy"  and  "My  Buddy," 
trailing  off  into  "Taps,"  which  is  fol- 
lowed by  a  stage  tableaux  depicting  soldiers 
marching  off  a  battlefield  against  a  background 
of  flashing  and  thundering  artillery.  The  sec- 
ond part  of  Lieb's  program  features  Irene 
Kessler,  radio  blues  singer  with  a  lively  per- 
sonality. Her  songs,  "Between  the  Devil  and 
the  Deep  Blue  Sea"  and  "You've  Got  Me 
Worryin'  For  You,"  are  eminently  suited  to 
her  style. 


CHARLIE  DAVIS  (Milwaukee  Wisconson) 
and  his  Gloonichasers  include  several  comedy 
novelty  bits  in  connection  with  their  selections. 
The  one  offering  is  good  for  plenty  of  laughs 
and  features  a  lesson  in  which  several  mem- 
bers of  the  band  teach  one  of  their  number  the 
intricacies  in  playing  the  cymbals.  The  Wis- 
consin male  chorus  of  16  voices  renders  "Bells 
of  St.  Mary"  and  "Anchors  Aweigh,"  accom- 
panied by  the  band  in  a  highly  acceptable 
manner. 


LOU  FORBES  (Detroit  Michigan)  plays 
an  orchestral  arrangement  of  some  of  the  best 
known  violin  solos.  Included  in  this  number 
are  Toselli's  "Serenade,"  Drdla's  "Souvenir," 
Kreisler's  "Liebesfreud"  and  Massenet's  "Medi- 
tation," from  "Thais" — this  last  selection  being 
in  the  form  of  a  violin  solo,  played  by  Forbes 
himself  and  bringing  considerable  applause. 
This  is  followed  by  a  fast-stepping  number 
called  "Louisiana  Hay  Ride."  Lee  Mason  sings 
while  the  rest  of  the  orchestra  cuts  a  series  of 
typical  "Forbesque"  capers. 


RUSS  MORGAN  (Detroit  Fox)  opens  with 
a  medley  of  Southern  melodies,  including 
"Swanee  River"  and  "Kentucky  Home."  The 
Fox  Choral  Singers  appear  in  Colonial  dress 
in  a  setting  backed  by  a  mansion  and  surround- 
ing estate.  The  first  number  is  the  stirring 
"'Way  Down  South,"  followed  by  a_  harmonious 
version  of  "Going  Home."  There  is  a  flash  of 
contrast  between  "Old  Virginny"  and  the  ap- 
pearance of  three  colored  tap  dancers  following 
this  melancholy  number.  A  male  quartet  gives 
a  fair  rendition  of  "All  God's  Chillun."  The 
final  choral  number  is  "Dixie."  Alluring  Irene 
Kessler,  using  the  organ  console  for  back- 
ground, sings  "Say  It  Isn't  So"  and  "Three's 
a  Crowd." 


December    3  1,     I  932 


MOTION    PICTURE  HERALD 


83 


TCCHNCLCeiCAL 


iiiiiiiii'iiiiiii 


lllllill! 


TWO  EXCEPTIONS  TO  REPLIES 


By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  153.— (A)  Name  the  various  things  that  will  operate  to  increase  resistance 
in  a  water  pipe.  In  an  electrical  conductor.  [Better  think  that  one  over  a  bit.]  (B)  What  deternnines  the  necessary 
size  of  a  water  pipe  or  of  an  electrical  conductor?  (C)  At  what  point  does  overload  begin  in  an  electric  conduc- 
tor? Nanne  the  various  reasons  why  an  electric  conductor  should  never  be  appreciably  overloaded. 


Former  Projectionist 
Answers  Question  144 

Lewis  O'Harra,  Eagle  Rock,  California, 
writes  a  friendly  letter  setting  forth  the  fact 
that  while  he  is  no  longer  a  projectionist,  he 
nevertheless  still  retains  interest  and  finds 
my  department  of  particular  interest.  He  is 
now  a  station  operator  for  the  Department 
of  Water  and  Power,  Los  Angeles,  Cali- 
fornia. The  station  is  supplied  with  three- 
phase  power  at  35,000  volts,  which  is 
stepped  down  to  4,600  volts  by  two  banks  of 
transformers  of  10,000  KVA  capacity. 

O'Harra  submits  an  answer  to  Bluebook 
School  question  144,  the  answer  to  which 
appeared  in  the  November  26  issue.  He 
says : 

"I  wish  to  take  some  exception  to  the 
answer  to  section  "B"  (in  November  26 
issue  of  the  Motion  Picture  Herald).  The 
question  is  'Suppose  we  have  two  high  volt- 
age electric  generators  of  equal  voltage  and 
capacity.  We  connect  their  poles  together : 
positives  and  negatives  to  like  poles,  or  the 
other  way  around.  What  will  happen?' 

"With  positive  and  negative  poles  of  one 
machine  connected  to  like  poles  of  the  other 
and  their  voltages  equal  is  the  only  way  two 
generators  can  be  run  together  on  a  parallel 
system.  The  only  difference  between  the 
condition  in  the  question  and  the  usual  set 
up  is  that  there  is  no  load  or  line  to  carry  a 
load.  In  the  case  of  compound  wound  ma- 
chines there  will  have  to  be  an  equalizing 
connection  between  the  two  machines  to 
keep  the  voltages  of  the  two  machines  equal. 
If  this  connection  is  not  provided  the  two 
machines  will  not  remain  at  the  same  volt- 
age and  very  quickly,  things  will  happen. 
This  equalizing  connection  is  connected  be- 
tween the  commutator  brushes  and  the  series 
winding  on  each  machine.  Shunt  wound 
machines  will  run  without  this  connection. 
Another  thing  is  that  the  two  machines  need 
not  be  of  the  same  capacity  but  their  volt- 
ages must  be  the  same. 

"There  may  be  an  interchange  of  current 
between  the  two  machines  when  there  is  no 
load  on  account  of  the  voltages  not  being 
perfectly  balanced,  but  if  the  voltages  are 
perfectly  balanced  the  voltage  of  one  ma- 
chine will  neutralize  that  of  the  other  and  no 
current  will  flow.  If  a  load  is  connected,  the 
current  required  for  this  load  will  be  divided 


between  the  two  machines  in  proportion  to 
their  capacities  provided  they  have  the  same 
characteristics. 

"The  second  part  of  section  'B'  was  not 
answered  in  the  November  26  issue ;  that  is, 
where  the  positive  and  negative  poles  of  one 
machine  are  connected  to  the  opposite  poles 
of  the  other  machine.  This  would  produce 
the  most  perfect  short  circuit  one  could  im- 
agine. However,  if  the  positive  of  one  ma- 
chine was  connected  to  the  negative  of  the 
other  machine  and  the  other  connection  left 
open,  the  voltage  across  the  two  machines 
would  be  equal  to  the  sum  of  the  voltages  of 
the  two  machines  whether  they  were  equal 
or  not. 

"In  section  'C  the  answer  is  correct  as 
far  as  the  equipment  connected  to  this  sys- 
tem is  concerned,  but  in  high  voltage  sys- 
tems it  is  very  dangerous  if  not  fatal  for  a 
person  to  stand  on  the  ground  and  touch  a  . 
bare  wire  or  connection  on  such  a  system, 
no  matter  how  thoroughly  such  a  system 
may  be  insulated.  There  is  a  charge  super- 
imposed on  all  high  voltage  systems  that 
workmen  have  to  protect  themselves  from. 
I  have  never  heard  a  satisfactory  explana- 
tion of  this  condition.  The  workmen  call 
it  static." 

We  all  thank  friend  O'Harra.  I  was  not 
myself  aware  of  the  static  effect  he  de- 
scribes. When  I  asked  the  question  I  had 
in  mind  only  emphasizing  the  fact  that 
either  side  of  an  electric  generator  has 
absolutely  no  affinity  for  earth  or  anything 
else  except  the  opposite  polarity  of  the  same 
generator. 

However,  while  in  theory,  omitting  the 
effect  described,  it  might  be  safe  to  stand  on 
wet  earth  and  pick  up  one  raw  wire  of  a 
high  tension  system,  I  can  assure  O'Harra 
I'm  going  to  let  some  other  chap  do  it,  if 
any.  The  insulation  might  not  be  so  darned 
perfect  and  as  an  electric  torch  I'm  afraid 
I'd  not  be  a  pronounced  success !  Too 
fleshy.    Make  too  much  smoke. 

Another  Criticizes, 
Defines  Several  Terms 

Nicholas  J.  Tedesco,  presumably  a  projec- 
tionist, Hartford,  Connecticut,  exercises  his 
pen  as  follows,  though  I  do  not  know  to 
just  what  article  he  refers : 

"Replying  to  the  projectionist  who  appar- 
ently has  the  idea  that  we  burn  voltage  in- 
stead of  amperes,  the  following  may  help 


him.  Voltage — the  electro  magnetic  force 
of  a  circuit  (E.  M.  F.)  is  that  electric  pres- 
sure which  causes  a  current  to  flow  in  a 
closed  circuit.  The  practical  unit  of  E.  M.  F. 
is  the  volt,  which  is  the  electrical  pressure 
which  will  cause  one  ampere  to  flow  through 
one  ohm  resistance.  The  E.  M.  F.  of  a 
circuit  is  the  voltage  of  that  circuit. 

"An  ampere  is  the  practical  unit  of  elec- 
tric current — volume  of  flow.  It  is  the  cur- 
rent produced  in  a  closed  circuit  under  a 
pressure  of  one  volt,  the  resistance  of  that 
circuit  being  one  ohm.  It  is  that  quantity 
of  current  which  will  deposit  .005084  of  a 
grain  of  copper  per  second.  It  is  one-tenth 
of  the  absolute  C.  G.  S.  unit  of  current 
strength.  Amperes  equals  pressure  in  volts 
divided  by  resistance  in  ohms.  Volts  equals 
amperes  multiplied  by  ohms.  Ohms  equals 
volts  divided  by  amperes." 

Really  I  am  not  able  to  remember  where 
any  one  has  claimed  that  only  volts  are  used 
in  power  production,  but  nevertheless  in  a 
way  that  is  the  fact.  I  have  used  this  letter 
to  bring  out  that  point.  True  all  three 
quantities  are  interdependent  upon  each 
other,  but  just  the  same  when  it  comes  right 
down  to  brass  tacks  it  is  pressure  that  pro- 
duces power,  either  in  electricity,  water  or 
steam.  True  pressure  could  not  act  without 
the  thing  we  call  "current"  and  measure  in 
amperes.  No  one  yet  knows  for  sure  what 
it  is,  but  without  it  E.  M.  F.  could  not  per- 
form work.  Without  resistance  we  could 
not  have  either  incandescent  or  arc  lights, 
at  least  by  any  method  yet  known. 

The  fact  remains,  however,  that  while  all 
three  quantities  are  interdependent  to  such 
an  extent  that  neither  could  produce  results 
without  the  other,  when  we  simmer  it  all 
down,  it  is  pressure  that  actually  produces 
results.  It  is  the  effort  of  the  current 
(whatever  that  is)  to  dissipate  its  pressure 
that  makes  the  old  arc  burn,  or  the  incan- 
descent film  to  glow  or  the  motor  to  pro- 
duce power,  and  that  is  that. 


Westinghouse  Elects  Two 

C.  E.  Stephens,  former  commercial  vice 
president  of  Westinghouse  Electric  and 
Manufacturing  Company,  and  N.  G.  Sy- 
monds,  former  commercial  vice  president  in 
Chicago,  were  named  vice  presidents  of  the 
company  at  a  board  of  directors  meeting 
last  week.  Mr.  Symonds  will  be  in  charge 
of  sales. 


84 


MOTION    PICTURE  HERALD 


December    31,  1932 


THE  I^ELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the 
distributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1932,  unless  otherwise  specified 


ALLIED  PICTURES 


Features 


Title  Star 

A    Man's    Land   Hoot  Gibson-Marion    Shilling..  .June 

Boiling  Point,  The   Hoot  Gibson-Helen   Foster   .July 

Cowboy    Counsellor   Hoot  Gibson-Sheila   Manners. ...  Oct. 

Intruder,    The   Monte  Blue-Lila  Lee   Dec. 

Iron    Master,   The   Lila    Lee-Reginald    Denny  Nov. 

Officer    13   Monte  Blue-Lila  Lee   Nov, 

Parisian  Romance,  A   Lew   Cody- Marion   Shilling  Oct. 

Stoker,   The   Monte   Blue-Dorothy   Burgess. .  .June 

Unholy    Love   H.    B.   Warner-Lila   Lee  June 


Coming  Feature  Attractions 


Running  Time 
Rel.  Date      Minutes  Reviewed 

...65  June  II 

. ..70....  July  23 
...63  Oct.  8 


1 1 . 
15... 
15... 
26... 


26... 

I... 
15... 

I... 


 69  Dec. 

 67  Dec. 

 77.... Sent. 

 70  June 

 78. ...July 


10 

3 
17 
25 

9 


A  Shriek  in  the  Night  

Anna  Karenina   

Beyond  the  Law   

Boots    of    Destiny   Hoot  Gibson 

Davy  Jones'  Locker   

Eleventh  Commandment   

Midnight  Alarm   

Nestors,    The   Monte  Blue 

Pullman  Car   

Red  Kisses   

Slightly  Us«d   

Three  Castles   

Valley  of  Adventure,  The  Monte  Blue 

Without  Children   


ARTCLASS  PICTURES 


Features 

Running  Time 

Title  Star  ReL  Date      Minutes  Reviewed 

Night  Rider.  The   Harry   Carey   June   72  

They  Never  Come  Back  Regis  Toomey-Dorothy  Sebastian  .May   63  June  II 


Coming  Feature  Attractions 

Across  the  Line   Harry  Carey 

Double    Sixes   Harry  Carey 

Horsehoofs   Harry  Carey 

Hurricane  Rider,  The  Harry  Carey 


COLUMBIA 

Features 


Rel. 


Title  Star 

American  Madness   Walter    Huston-C.  Cummlngs 

K.    Johnson   Aug. 

By  Whose  Hand?  Ben   Lyon-Barbara   Weeks  July 

Deception   Leo  Carrlllo- Barbara  Weeks- 
Nat  Pendleton   Nov. 

Forbidden    Trail   Buck  Jones-Barbara  Weeks  Nov. 

Hello    Trouble   Buck    Jones-Lina    Basouette  July 

Last   Man,   The   Chas.   Bickford-C.   Cummlngs. .  .Aug. 

Man   Against   Woman  Jack  Holt-Lillian  Miles   Nov. 

McKenna  of  the  Mounted  Buck  Jones-Greta   Granstedt  Aug. 

Night  Club  Lady,  The  Adolphe   Menlou-Mayo  Methot- 

Skeets  Gallagher   Aug. 

Night   Mayer.   The   Lee  Tracy-Evalyn   Knapp  Aug. 

No   More   Orchids   Carole  Lombard-Lyle  Talbot  Nov. 

Speed    Demon  Wm.  Collier.  Jr.-Joan  Marsh. ..Nov. 

Sporting  Age,  This   Jack   Holt-Evalyn   Knapp  Sept. 

That's   My   Boy   R.    Cromwell-Dorothy  Jordan- 
Mae  Marsh  Oct. 

Two    Fisted    Law   Tim   McCoy-Alice   Day  ....June 

Vanity   Street   C.   BIckford-Helen   Chandler  Oct. 

Virtue  Carole   Lombard-Pat  O'Brien..  .Oct. 

War   Correspondent   Jack  Holt-Ralph  Graves-Llla 

Lee   .July 

Washlnilton  Merry  Go  Round..  Lee  Traey-C.  Cummlngs   Oct. 

Western  Code.  The   Tim  McCoy-Nora  Lane  Sent. 

White   Eagle   Buck  Jones-Barbara  Weeks  Oct. 


Running  Time 
Date      Minutes  Reviewed 


15. 
6. 

4. 
IS. 
15. 
31. 
15. 
26. 

27. 
19. 
25. 
5. 
15. 

6. 
8. 
15. 

25. 

25. 
IS. 
16. 
7. 


..76.... July 
.64   


.67   

.71.... Sent.  24 
.68  Dec.  10 

.66   


.68  Sent.  3 

..68  Dec.  3 

..74....  Nov.  19 

..65....  Nov.  26 

..67  Oct.  15 


.71  Dec.  3 

.57  

.67.... Oct.  29 
.69  Nov.  5 

.77....  Aug.  20 
.78... Oct.  I 


.67. 


.Oct. 


Coming  Feature  Attractions 

Air  Hostess   Evalyn   Knapp-James  Murray- 

Thelma  Todd   

As  the  Devil  Commands  Alan    Dlnehart-Nell  Hamilton- 
Mae  Clarke   

Bitter  Tea  of  General  Y«B....B.  Stanwyck-Nils  Aittier   Jan.     6,'33  80. ...Nov.  26 

Brand   Inspector,   Tho  Tim    McCoy-Florence  Britton  

Brief   Moment   Barbara  Stanwyck     

California   Trail,   The  Buck  Jones-Helen  Mack   

Child  of   Manhattan   John  Boles-Nancy  Carroll  

Cornered   Tim  MeCoy   

Destroyer,  The   

East  of  Fifth  Avenue  Leo  Carrillo-Lols  Wilson-Dickie 

Moore  

End  of  the  Trail.  The  Tim  McCoy-Luana  Walters  

Fighting  for  Justice  Tim   McCoy-Joyce  Conpton  

Forgotten    Wan.    The  Jack  Holt     

Hurricane   Diek   Jack  Holt   

Man  of  Action  Tim   McCoy-Caryl  Lincoln  

Mfte   

Parole  Girl   

Pearls  and  Emoraldi   

Rules  for  Wives   

State   Trooper   Regis  Toomey- Evalyn  Knapp  

SundewR   Rider,  Tho  Buck    Jones-Barbara  Weeks    

That's  Africa   Bert   Wheeler- Robt.  Woolsey- 

Raguet  Torres       

Treason   Buck  Jones-Shirley  Grey  

Wild  Horse  Stampede   Wm.  Janney-Dorothy  Appleby  


FIRST  DIVISION 


Features 


Title  Star 

Condemed  to  Death  Arthur   Wontner   Sept.  15 

Goona    Goona   Nov.  25.. 

Monte   Carlo   Madness   Sari    Maritza   Sept.  15.. 

Ringer,    The   Franklyn   Dyall   Sent.  15.. 


Running  Time 
Rel.  Date      Minutes  Reviewed 

...70  July  23 

.  .  .65  Aug.  27 

.  ..64. ...June  II 
.  ..60  June  II 


FIRST  NATIONAL 


Features 

Title  Star  Rel. 

Cabin   In  the  Cotton   Richard   Barthelmess   Oct. 

Central    Park   Joan    Blondell   Dec. 

Crash.    The   Ruth  Chatterton   Oct. 

Crooner   David   Manners   Aug. 

Dr.   X   Lionel    Atwill-Fay    Wray  Aug. 

Life   Begins  Loretta 

Love  Is  a  Racket  Douglas 

Match  King.  The   Warren  William-Lill   Damita. . .  Dec. 

~  G.  Robinson   Dec. 

Brown  June 

Young-Geo.    Brent  Nov. 


Young-Eric  Linden. 
Fairbanks,  Jr. 


.Oct. 
.June 


Silver    Dollar   Edward 

Tenderfoot,   The   Joe  E. 

They  Call  it  Sin  Loretta 

Three   on   a    Match  Btondell-William-Dvorak-Davis.  Oct 

Tiger    Shark   Edward  G.   Robinson  Sept. 

Two   Seconds   Edward  G.   Robinson  June 

Week-End   Marriage   Loretta  Young-Norman  Foster. .  .July 

You  Said  a  Mouthful  Joe  E.   Brown   Nov. 


R 

Date 
15... 
10... 

8... 
20... 
27... 

I... 
25... 
31... 
24... 
18... 

5... 
29... 
24... 

4... 

9... 
26... 


unning  Time 
Minutes  Reviewed 

 78.... Sept.  10 

 55....  Nov.  19 

 58.... Sent.  17 

...  ..68  Aug.  6 

 77. ...June  II 

 72....  Aug.  13 

 72  June  18 

 79....  Dec.  17 

 78. ...Nov.  5 

 70....  May  28 

 74.... Sent.  3 

 Oct.  I 

 80....  Aug.  27 

 68....  May  28 

 66  June  II 

 72....  Nov.  19 


Coming  Feature  Attractions 


Running  Time 
Rel.  Date      Minutes  Reviewed 


Title  Star 

Blondie   Johnson   Joan  Biondell-Chester  Morris 

Central  Airport   Richard  Barthelmess   

Elmer  the  Great  Joe    E.  Brown  

-Employees  Entrance   ..W.  William- Loretta  Young  Feb 

Ex-Lady   Bette  Davis-Gene  Raymond  

Frisco  Jenny   Ruth   Chatterton   Jan.  I4,'33 

Mind   Reader,  The  Warren  William-C.  Cummlngs  

She  Had  to  Say  Yes  Loretta  Young-Lyle  Talbot  

20,000  Years  in  Sing  Sing...  Bette   Davis-Soencer  Tracy  Jan.    I4.'33  Nov. 


1 1. "33  78  Dec.  24 


...76  Dec. 


17 


FOX  FILMS 

Features 


TItIo  Star  Rel. 

Almost   Married   Violet  Hemlng-Ralph  Bellamy- 
Alexander    KIrkland   July 

Bachelor's   Affairs   Adolohe  MenJeu-MInna  Gombeli 

Joan  Marsh-I.  Puroell   June 

Call   Her  Savage   Bow-Owsley-Todd-Roland   Nov. 

Chandu,    The    Magician  Edmund    Lowe-Bela  Lugosl- 

..  Irene   Ware   Sent. 

Congorilla   Mr.  &  Mrs.  Martin  Johnson.  ..Aug. 

Down  to   Earth  Will   Rogers-Irene   Rich  Sent. 

First  Year,  The   Gaynor-Farrell   July 

Golden   West.   The  Geo.    O'Brien-Janet  Chandler* 

Marlon   Burns  Oct. 

Handle    With    Care  Jas.  Dunn-Boots  Mallory   Dec. 

Hat  Check  Girl  Sally  Eilers-Ben  Lyon   Sept. 

Me  and  My  Gal   Joan   Bennett-Spencer  Tracy...  Dec. 

Mystery    Ranch   Geo.  O'Brien-C.  Parker   June 

Painted   Woman,   The  P.  Shannon-Spencer  Tracy-Wm. 

Boyd   Aug. 

Passport  to    Hell.    A  Elissa    Landi-Paul  Lukas-A 

Kirkland-Warner  Gland   Aug. 

Rackety    Rax   Victor  McLaglen-Greta  Nissen- 

Nell    O'Day   Oct. 

Rebecca  of  Sunnybrook  Farm.. Marian  NIxon-R.  Bellamy  July 

Sherlock    Holmes   Clive  Brook-Miriam  Jordan  Nov. 

Six  Hours  to  Live  Warner  Baxter-John  Boles-Mir- 
iam Jordan   Oct. 

Society    Girl   J.  Dunn-P.  Shannon-S.  Tracy... May 

Tess  of  the  Storm  Country. ..  Janet  Gaynor-Chas.  Farrell  Nov. 

Too  Busy  To  Work  Will   Rogers-Marian   Nixon  Nov. 

Week    Ends   Only  Joan  Bennett-Ben  Lyon   June 

Wild    Girl   Joan    Bennett-Charles  Farrell- 

Ralph    Bellamy   Oct. 

Coming  Feature  Attractions 

Broadway    Bad   Joan  Blondell  •  Ginger  Rogers 

RIcardo  Cortez   Feb. 

Cavalcade   Clive  Brook-Diana  Wynyard  

Dangerously    Yours   Miriam  Jordan-Warner  Baxter..  .Jan. 

Face  in  the  Sky  Spencer  Tracy-Marian  Nlxon- 

Stuart    Erwin   Jan. 

Hot   Pepper   Victor  McLaglen- Edmund  Lewe- 

Luoe  Velez-EI   Brendel   Jan. 

Infernal    Machine.  The  Genevieve  Tobln-Chester  Morris- 
Alexander    KIrkland   Feb. 

Man-Eater   Marion  Burns-Kane  Richmond  

Paddy.  The  Next  Best  Thing.. Janet  Gaynor   

Robbers'  Roost   George    O'Brien- Maureen 

O'Sulllvan   Jan. 

Second  Hand  Wife  Sally    Ellers-Raiph   Bellamy  Jan. 

Smoke  Lightning   George  O'Brien-Nell  O'Day  Feb. 

State  Fair   Janet   Gaynor-WIII  Rogers-Law 

Ayres-Sally    Filers- Norman 

Foster- Frank  Craven   

Walking    Down    Broadway  James  Dunn-Boots  Maliory- 

Zasu   Pltts-Mlnna  Gombeli  

Zoo  In   Budapest   Gene  Raymond   


Running  Time 
Date      Minutes  Reviewed 


17 

....51  . 

26.... 

 76.. 

. .  June 

18 

27.... 

 88.. 

.  .Dee. 

3 

18.... 

. . ..74.. 

..Sent. 

17 

7.... 

..  ..72.. 

..July 

16 

4  

 73.. 

..July 

23 

..July 

23 

30.... 

..  ..74.. 

..Oct. 

15 

25.... 

..  .75.. 

. .  Dec 

24 

25  

....64.. 

..Sent. 

24 

4.... 

...78.. 

.  Dec. 

17 

12  

 55.. 

. .June 

25 

21.... 

 72.. 

..Aug. 

13 

14  

...75.. 

.  .Sept. 

3 

23.... 

.  ..75.. 

..Oct. 

29 

3.... 

.  ..80.. 

..July 

16 

6.... 

 69.. 

. .  Nov. 

26 

16.... 

..  .80.. 

..Oct. 

29 

29  

..  ..74.. 

..June 

18 

20.... 

 75.. 

. .  Nov. 

26 

13.... 

 70.. 

. .  Nov. 

12 

19.... 

 70.. 

..June 

li 

9.... 

..  ..74.. 

. .  Oct. 

8 

I2.'33., 
29i'33V. 
I5,'33. 
22,'33. 
5,'33. 


8,'33. 
I, '33. 
I9,'33. 


FREULER  FILM  ASSOCIATES 

Features 


Title 

Fighting  Gentleman. 


Running  Time 

Star  Rel.  Date      Minutes  Reviewed 

The  Wm.  Collier,  Jr.-Josephlne 

Dunn-N.Moorhead   Oct.     7  65  Oct.  15 

Forty-Nlners.    Tho  Tom  Tyler   Oct.    28  59   

Gambling  Sex   Ruth  Hall-Grant  Withers  Nov.    21  65   

Kiss  of  Arabv   

Penal  Code.  The  Regis  Toomey-Holen  Ceban  Dec.  23  

Savage    GIri,    The  Rochelle  Hudson-Waiter  Byron.. Dee.  5  

When  a  Man  Rides  Alone  Tom  Tyler  


December    3  1.    I  932 


MOTION    PICTURE  HERALD 


85 


(THE  RELEASE  CHAKT—CCNT'D ) 


MAJESTIC 

Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Crusader.  The   Evelyn  Brent-H.  B.  Warner  Oct.      1  72  Oct.  8 

Gold   Jack  Hoxie-Alice  Day   Sept.   15  53   

Hearts   of   Humanity  Jean  Hersholt-Jackie  Searl   Sept.     1  70  Sept.  24 

Law  and   Lawless  Jack    Hoxie-Hilda   Moreno   Nov.  30  

Outlaw   Justice   Jack  Hoxie-Dorothy  Gulliver  Oct.      1  61   

Piiantom    Express,   The  Sally  Blane-Wm.  Collier,  Jr  Sept.    15  70  Sept.  24 

Unwritten   Law.   The  Greta  Nissen-Skeets  Gallagher.. . Nov.  15  

Vampire  Bat.  The   Lionel  Atwill-Fay  Wray   Dec.  15  

Via   Pony    Exprew   Jack  Hoxie-Marceline  Day   Dec.  15  

Coming  Feature  Attractions 

Comeback,  The   Benny  Rubin   

Public  Be  Damned,  The  •  

Sing,    You   Sinner  Jan.  I5,'33  

Woman    in   the    Chair.    The  Feb.    15, '33  


MAYFAIR  PICTURES 


Features 


Title  Star 

Alias   Mary  Smith   Gwen  Lee-John  Darrow   

Behind  Jury  Doors   Helen  Chandler-Wm.  Collier.  Jr... Dec. 

Gorilla   Ship,   The  Ralph   In.e-Vera  Reynolds  June 

Heart   Punch   Marion  Shilling-L.  Hughes  Oct. 

Her  Mad  Night   Irene  Rich-Conway  Tearle   Oct. 

Honor   of  the   Press  Edw.  J.  Nugent-Rita  La  Roy  May 

Malay   Nights   John  Mack  Brown-D.  Burgess- 
Ralph    inc   Nov, 

Midnight  Morals   Beryl    Mercer-Chas.  Delaney- 

Gwen  Lee   Aug. 

Midnight    Warning   William    Boyd-Claudia    Dell  Nov. 

No    Living    Witness   Barbara    Kent-Gilbert    Roland..  .Sept. 

Tangled    Destinies   Lloyd   Whitlock-Doris    Hill  Sept. 

Temptation's    Workshop   Helen    Foster-Tyrell    Davis  June 

Trapped  in  TIa  Juana   Edwina   Booth-Duncan    Renaldo. . Aug. 

Widow    In   Scarlet   0.    Revier- Kenneth   Harlan  July 


Running  Time 
Rel.  Date      Minutes  Reviewed 

July  15  

1  67   

II  66  Aug.  27 

15  64.... Oct  29 

1  67  OcL  29 

15  64  Aug.  I 


1.... 

IS. . 

....61.. 

.  .Aug. 

13 

15.... 
1 

....65.. 

..Sept. 

17 

 58....  July  23 


METRO-GOLDWYN-MAYER 


Doug- 


Rel.  Date 


Title  Star  • 

As   You    Desire    Me  Garbo-Von  Strohelm-M 

las   May 

Blondia  of  the  Follies  Marion  Davies-R.  Montgomery.. .Aug. 

Divorce   in   the   Family  Jackie   Cooper   Aug. 

(Reviewed  under  the  title  "After  Divorce") 

Downstairs   John  Gilbert   Aug. 

Faithless    -.T.  Bankhead-R.  Montgomery  Oct. 

Fast    Life   William   Halnes-Madge   Evans. ..Dec. 

Flesh   Wallace   Beery- Karen  Morley- 

Rlcardo   Cortez   Dee. 

Grand    Hotel   Garbo-John  Barrymore   Sent. 

Huddle   >  Ramon  Navarro-M.  Evans   May 

Kongo   Walter   Huston-Lupe   Velez  Oct. 

Letty   Lynton   Joan  Crawford-R.  Montgomery. .. May 

Mask  of  Fu  Manchu.  Ths.... Boris    Karloff   Nov. 

New  Morals  for  Old  Robert  Young-M.  Perry   June 

Night  Court   W.  Huston-P.  Holmes-A.  Page.  .June 

Pack   Up   Your  Troubles  Laurel    &    Hardy   Sept. 

Payment    Deferred   M.  O'Sullivan-C.  Laughton  Oct. 

Prosperity   Dressler-Moran   Nov. 

Red   Dust   Clark  Gable-Jean  Harlow  Oct. 

Red  Headed  Woman   Jean   Harlow-Chester   Morris  June 

Skyscraper   Souls   W.   Willlam-M.  O'Sullivan  July 

Smilin'  Thru   Norma  Shearer- Fredric  March- 
Leslie    Howard   Sept.  24 

Son   Daughter   Helen  Hayes-Ramon  Novarro  Dec. 

Speak    Easily   Buster  Keaton   Aug. 

Strange  Interlude   Norma  Shearer-Clarke  Gable  Dec. 

Unashamed   Helen   Twelvetrees   July 

Washington  Masquerade   Lionel  Barrymore   July 

(Reviewed  under  th»  title  "Washington  Show") 


Running  Time 

Minutes  Reviewed 


28. 
20. 
27. 

6. 
15. 
16. 

9. 
II. 
14. 
I. 
7. 
5. 
4. 
4. 
17. 
8. 
18. 
22. 
25. 
16. 


23. 
13. 
30. 
2. 
9. 


..71. 
..90.. 
..78., 

..72. 
..74. 
..75. 

..75. 
.115. 
.104. 
..86. 
..86. 
..67. 
..76. 
..95. 
..64. 
..76. 
..76. 
..73. 
..75., 
..80. 

.100. 


.June  II 
.Sept.  10 
.Aug.  20 


.Aug. 

.Oct 
.  Dec. 


.Dec.  17 

.Apr.  16 

.June  25 

.Nov.  26 

.May  7 

.Dec.  ID 


.July 

.June  4 

.July  9 

.Sept.  24 

.Nov.  12 

.Oct.  22 

.June  25 
.July 


6 


.Oct  22 


..82. 
.112. 
..77. 
..74. 


.Aug.  27 

.Sept.  3 

.July  23 

.July  2 


Coming  Feature  Attractions 


Buddies   Buster  Keaton-JImmy  Durante  

China   Seas   Clark  Gable   

Clear    All  Wires   

Happily  Unmarried   

La    Tendresse   Norma  Shearer   

Lady,   The   Irene  Dunne-Phillips  Holmes  

Lost   Joan  Crawford   

Man  of  the  Nile  Ramon  Novarro   

Men  Must  Fight  Phillips  Holmes-Ruth  Selwyn  

Peg  0'   My  Heart  Marlon  Davles   

Pig  Boats   Robt.    Montgomery-Jimmy  Du- 
rante-Robt.    Young- Walter 
Huston-Madge  Evans   

Rasputin  and  the  Empress  Ethel.  John  and  Lionel  Barry- 
more  Doc.  2S. 

Reunion  In  Vienna  John  and  Lionel  Barrymore   

Tarzan  and  His  Mate  J.   Welssmuller-M.  O'Sullivan  

Tugboat  Annie   Marie  Dressier-Wallace  Beery  

Turn  To  the  Right  

Whistling   in  the   Dark  Ernest  Truex-Una  Merkel  

White  Sister.  The  Helen  Hayes   


MONOGRAM  PICTURES  CORPORATION 


Features 

Title  Star 

Crashin'  Broadway   Rex  Bell   

Diamond  Trail.  The   Rex  Bell   Dee. 

Fighting  Champ.  The   Bob  Steele   Dee. 

Flames   Johnny    Mack   Brown   May 

From  Broadway  ta  CheyanM. . .  Rex    Bell   Sept. 

Girl  from  Calgary  FIfl  D'Orsay   Sent. 

Guilty  or  Not  Guilty  Betty  Compson-Tom  Douglas  Nov. 

Hidden  Valley   Bob  Steele   Oct 

Honor  of  the  Mounted  Tom  Tyler   June 

Klondike   Thelma  Todd-Frank  Hawks  Aug. 

Lucky    Larrlgan   Rex   Bell-Helen   Fetter  Dee. 

Man  from  Arizona.  Tha  Rex  Bell   Oet. 

SMf-Defensa  Pauline  Frederleli   Dec. 

Strange  Adventure   Regis  Toomey-Jun*  Clyde   Nev. 

Thirteenth   Guest   Ginger  Rogers   Sent. 

Western  Limited,  The   Estelle  Taylor   Aug. 

Young    Blood   Bob  Steele   Nov. 


Running  Time 
Rel.  Date       Minutes  Reviewed 

Dee.  30  

30  

15  

30  70  June  18 

10  

24  

15   7  reels  

10   6  reels  

20  60   

30  68.... Sept.  24 

I  

21   6  reels  

(5  88  Dec.  10 

20  7  reels  

3  68. ...Aug.  13 

5  

5  


Coming  Features 


Blael(   Beauty  Jan.  I5,'33. 

JungI*  Bride   Anita  Paoe-Charles  Starrett  Jan.  I0,'33. 

Oliver  Twiet   

West   at    Singapore...   Betty  Compson-CIyde  Cook  Jan.  3I,'33. 


PARAMOUNT  PUBLIX 

Features 

Title  Star  Rel. 

Aren't   We   All?  GertrLde  Lawrence   July 

Big  Broadcast.  The  Stuart  Erwin-Bing  Crosby-Kate 

Smith  -  Leiia  Hyam  -  Mills 
Bros.  -  Boswell  Sisters  -  Cab 
Calloway  -  Vincent  Lopez  - 
Arthur  Tracv  -  Sharon  Lynn  Oct. 

Blonde  Venus   Marlene  Dietrich   ..  .Sept. 

Devil  and  the  Deep  T.   Bankhead-G.   Cooper  Aug. 

Devil  Is  Driving,  The  Edmund   Loew-Wynne  Gibson  Dec. 

Evenings   for   Sale  Herb  Marshall-Sari  Maritza  Nov. 

Farewell  to  Arms,  A  Helen   Hayes-Gary  Cooper  Dec. 

Guilty  as  Hell  Edmund   Lowe- Victor  McLagien. . Aug. 

He  Learned  About  Women  Stuart  Erwin-A.  Skipworth  Nov. 

Heritage  of  the  Desert  Randolph  Scott-S.  Fleming  Sept. 

Horse  Feathers   Four   Marx   Bros  Aug. 

Hot  Saturday   Nancy  Carroll-Cary  Grant  Oct. 

If  I  Had  a  Million  Gary   Cooper  -  Wynne   Gibson - 

Geo.    Raft- Richard  Bennett- 
Mary  Robson   Nov. 

Lady  and  Gent  Geo.   Bancroft- Wynne  Gibson  July 

Lily  Christine   Corinne  Grifflth-Colin  Cllva  July 

Love   Me  Tonight  Maurice  Chevalier-Jeanette 

MacDonald   Aug. 

Madame    Butterfly   Sylvia  Sidney-Cary  Grant  Dec. 

Madame  Racketeer   Alison  Skipworth-R.  Bennett  July 

Madison    Square    Garden  Jack  Oakie-Marian   Nixon  ;.Oct. 

Make  Me  a  Star  Joan  Blondell-Stuart  Erwin  July 

Man  from   Yesterday  C.   Colbert-C.    Brook  June 

Merrily  We  Go  to  Hell  S.    Sidney-Fredric    March  June 

Million  Dollar  Legs  Jack  Oakie   July 

Movie  Crazy   Harold  Lloyd-C.  Cummings  Sept. 

Night  After  Night  Geo.  Raft-C.  Cummings  Oct. 

Night  of  June  13  Clive    Brook-Frances  Dee-Gene 

Raymond   Sept. 

No  Man  of  Her  Own  Clark  Gable-Carole  Lombard  Dec. 

Phantom  President,  The  Geo.    M.   Cohan-Claudete  Col- 
bert-Jimmy  Durante   Oct. 

70.000  Witnesses   Phil  Holmes-Dorothy  Jordan  Sept. 

Sign  of  the  Cross  Fredric    March-EIissa  Landi- 

'    Claudette  Colbert   

Thunder  Below   T.   Bankhead  -  C.   Bickford  -  P. 

Lukas   June 

Trouble  in  Paradise  Miriam    Hopkins-H.  Marshall- 
Kay  Francis   Oct. 

Under  Cover  Man  Geo.  Raft- Nancy  Carroll  Dec. 

Vanishing    Frontier   John    Mack  Brown-Evalyn 

Knaop-Zasu  Pitts   July 

Wild  Horse  Mesa  Randolph  Scott-Sally  Biane  Nov. 


Running  Time 
Date       Minutes  Reviewed 




 68. . 

..July 

S 

£.0  .... 

.  . . .OU . . 

. .  UCl. 

0 

16 

*  .  . .00 . . 

. .  oepi. 

in 
lu 

12*'* 

70 

.  Aug. 

e 
B 

9 

;!;;7o;; 

. .  Dec. 

10 

II  

....65.. 

..Nov. 

5 

OR 

Z.D  .  .  .  . 

....  78 . . 

. .  Dec. 

10 

5. .. . 

. . . .80. . 

.  .July 

30 

oU. .  .  . 

. . . .59 . . 

19.... 

....68.. 

.  .Aug. 

'6 

28.... 

....73.. 

..Oct. 

22 

....95.. 

..Nov. 

12 

is!!;; 

....80.. 

..July 

8 

.  .Aug. 

20 

30 

22  

....72.. 

..July 

30 

7.... 

....74.. 

..Oct. 

8 

....68.. 

. . June 

18 

25;;;; 

....70.. 

. .June 

25 

10.... 

....78.. 

.  .June 

18 

8.... 

....64.. 

..July 

2 

23  

....96.. 

..Sent 

24 

14.... 

....70.. 

..Oct. 

8 

23.... 

....72.. 

.  .Sept. 

17 

24 

7.... 

....78.. 

..Sept. 

24 

2.... 

....72.. 

..Aug. 

20 

. .  Dec. 

10 

17,  . 

69.. 

..June 

25 

21... 

....73.. 

..Oct. 

29 

2... 

....74.. 

..Dee. 

10 

29 

70.. 

..July 

23 

25. 


Coming  Features 


Carole  Lombard- Robt.  Armstrong. .Jan.  6,'33. 
.Stuart  Erwin- Wynnt  Gibson  


Billion  Dollar  Scandal.  .. 
Crime  of  the  Century,  The. 

Curse  of  Sunken  Gold  

Eagle  and  the  Hawk,  The  Gary  Cooper-Oakie-Raft   

Eleven  Lives   Frances  Dee- Randolph  Scott  

Good  Company   Alison  Skipworth-Roland  Young  

Hello,  Everybody   Kate  Smith   

Island  of  Lost  Souls  Chas.  Laughton-Richard  Arlen- 

Irving   Pichel-Leiia   Hyams  Dee  

King  of  the  Jungle  Frances  Dee-ffuster  Crabbe  Jan  

Lives  of  a  Bengal  Lancer,  The. Fredric    March-Gary  Cooper- 
Richard  Arlen   

Luxury  Liner   George  Brent-Sari  Maritza-Zita 

Johann-lrving  Pichei   

Murder  at  the  Zoo  Charles  Ruggles   

Mysterious  Rider.  The  Kent  Taylor-Lona  Andri  Jan.  27,'33. 

Pick  Up   Sylvia  Sidney-George  Raft  

She  Done  Him  Wrong  Mae  West-Owen   Moore   Jan.  20,'33. 

Tonight  Is  Ours   C.   Colbert- Fredric  March-Paul 

Cavanagh   Jan.  I3.'33. 

Way  to  Love,  The  Maurice  Chevalier-Carole  Lom- 
bard   

Woman   Accused,   The  Gary  Grant-Nancy  Carroll-John 

Haltiday- Richard  Bennett   


.70  Dec.  10 


POWERS  PICTURES 


Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Carmen   Marguerite  Namara-Tom  Burke.. .May    15  70  Jan.  1$ 

Gables  Mystery.  The  Lester   Matthews-Anne   Gray  June    15  71. ...May  7 

Her  Radio  Romeo  Gene  Gerrard-Jessle  Matthews..  .July  IS  

Her  Strange  Desire  Laurence  Olivier   July      1  60.... Aug.  13 

Limping    Man,   The  Franklin   Dyall   Aug.     1  55  Aug.  27 

Lucky  Girl   Gene  Gerrard-Moliy  Lament  Sept.     1  69  

Man  Who  Won.  The  Henry  Kendall-Heather  Angel  Sept.   IS  70  

Skin  Game   Edmund   Gwenn  -  Phyllis  Kon- 

stam   June     1  70  

Woman    Decides.   The  Adrianne  Alien-Owen   Nares  Aug.    IS  68  


RKO  RADIO  PICTURES 


Features 


Rel.  Date 


Title  Star 
Age  of  Consent.  The  Richard  Cromwell-Eric  Linden 

Arline  Judge   Aug.  5. 

Animal   Kingdom   Leslie  Howard-Ann  Harding  Dec.  23. 

Bill  of  Divorcement  John  Barrymore-Bllile  Burk*....8«pt.  30. 

Bird  of  Paradise  D.  Dei  RIo-Jeei  McCrea  Aug.  12. 

Bring  'Em  Back  Ailv*  Frank  Buck's  Adventure  Aug.  19. 

Come  on  Danger  Tom  Keene   Sept.  23. 

Conquerors.  The   Ann  Harding-Richard  DIx  Nov.  18. 

Half-Naked  Truth.  The  Lee  Tracy-Luno  Veiez  Dec.  16. 

Hell's  Highway   Richard  DIx   Sept  23. 

Hold  'Em  Jail   Edna    May   Oliver  •  Wheeler  • 

Wooisey- Roseoe  Ate>   Sept.  2. 

It  My  Face  Redf  Helen  Twelvetrees- Rieardo  Cor- 

tez-Robt.  Armstrong   Juno  17. 

Little  Orphan  Annie  Mitzi  Green-Buster  Phelpi  Nov.  4. 

Men  Are  Such  Fooit  Leo  Carrillo-V.  OtbofBO  Nov.  18. 

Men  of  America  Bill   Boyd   Dec.  9 

Monkey's  Paw.  The  Ivan  Simnson-Lsuise  Carter  Jan.  13, 

Most  Dangerous  Game.  Tha  Leslie  Banks-Joet  MeCrea  Sent.  9. 

Penguin   Pool   Murdir  Edna  May  Olivef  Dec.  30. 

Phantom  of  Crestwood  Rieardo  Cortez-Karen  Moriey  Oct.  14. 

Renegades  of  the  West  Tom  Keene   Nev.  25. 

Roar  of  the  Dragon  Richard  DIx-Gwiil  Andre  July  8. 

Rockabye  Constance  Bennett-Joei  MeCrea.. . Nov.  25. 

Secrets  of  the  French  Police.  .Gwili  Andre-Frank  Mergu  Dee.  2. 

Sport  Parade.  Tho  Joel  McCrea-Marian  Marsh  Nov.  II. 

Strange  Justice   Marian  Marth-R.  Denny  Oct.  7. 

Thirteen  Women   Irene  Dunne-Gregory   Ratoff  Sept.  16. 


Running  Time 

Minutei  Reviewed 

 BO.... July  30 

 78...  Dot.  10 

 78.... Sent  10 

...80....  June  2i 

...70.... Juno  4 

;.'.86.*.'.'.Nov."i9 


 80....  Aug.  20 

 74.... Juno  25 

 66. ...Juno  II 

 70.... Oet  2S 


33. 


.75. 
..52.. 


.Nev. 
.Oct. 


...78....  July 
...75....  Nov, 


12 
I 


.  2 
Oet  22 


77. 

 75....  Nov.  26 

 7I....July  9 

 75....  Nov.  28 

 58  Dec.  17 

 65....  Dee.  24 

 74.... Aug.  27 

 73.... Sent  8 


Coming  Feature  Attractions 

Running  Time 

Title  Star  Rel.  Date       MInutot  Reviewed 

Cheyenne   Kid   Tom  Keene   Jan.  20,'33  

Geldle  Gets  Along  Lill    Damlta-Chas.    Morton  Jan.  27,'33  

Great  Jasper,  The  Richard  Dix-Jullo  Hayden  


86 


MOTION    PICTURE  HERALD 


December    3  1,    I  932 


(THE  RELEASE  CHACT—CCNT'D ) 


Runnlna  Tim* 

TitI*  Star  R«l.  Date       Minutes  Reviewed 

Hell  Bent  for  Election....  Edna  May  Oliver  

Kina    Kmb   Fay  Wray-Bruce  Cab»t  

Little  Women   Anita  Louise- Dorotiiy  Wilun  

Lucky   Devils   Bill  Boyd-Bruce  Cabot-Wllliam 

Gargan-D.  Wilson- R.  Hudson  

No  Other  Woman   Irene   Dunne-Chas.   Bickford  Jan.  6,'33  

Our  Betters   .Constance  Bennett-Joel  McCrea  

Past  cf  Mary  Holmes.  The  Helen  MacKellar-Erio  Linden. .. .Jan.  20,'33  

Sailer  Be  Good   Jack  Oakie-Vivienne  Osborne  

Starlet  River  Tom    Keene-D.  Wllsen....  

Sun  Also  Rises.  The  

Sweepines   ....Lionel   Barrymsre   ..   

Theft  of  the  Mena  Lisa.  The.. Willy  Forst-Trude  von  Moio  92  Apr.  9 

(Reviewed — German  version) 

Three  Game  Unarmed  Joel  McCrea-K.  Hepburn  

Topaze  John  Barrymore-Myrna  Loy  


STATE  RIGHTS 


Features 

TIM* 

A  N«us  La  Llberte....... 

B«l,   Le  ...  ......... 

Barberina,    Th«  ICIns'i 

Dancer    

Beautiful  Maneuver  Time 
Blame  the  Woman  ... 

Camradeshlo    

Cruiser  Emden  .......... 


Runnins  Time 

Star  DIst'r  Rel.  Date       Minutes  (Reviewed 

Rolla   France   Harold    Auten. ............... .93. ..  .June  25 

Andre  Lefaur   Protex  Trading  SO. ...Oct.  8 


Dangers  ef  the  Arctic... 

David  Golder  

Diary  «f  a  Revelutienist. . 
Face  on  the  Barroom  Floor, 

The  

Fire  in  the  Opera...  

Flower  Lady  ef  LIndenau. 
Forbidden  Company  ...... 

GItta  Discovers  Her  Heart. 

Gloria  

Herzblut  

House  of  Death  

I  Kits  Your  Hand,  Madame, 
Immwtal  Vaaabend.  The., 
In  the  Days  *f  the  Crusaders, 

Isle  of  Paradise  

Louisa,  Queen  ef  Prussia... 

Love  Is  Love  

Maedchen  in  Uniform  

Manhattan  Tcwer 

Man  Without  a  Name,  The. 
Midnight  Lady.  The,,,.... 

1914  

Out  of  Singapere  

Pride  of  the  Leilen ....... 

Red  Haired  Alibi......... 

Schubert's  Dream  «f  Sprins. 
Silver  Lining.  The........ 

Slightly  Marrlad  


Lii  Dagsver  ....... .Capital  Oct.  25 

Ida  Wuest   World's  Trade   .  ........ 

Adolphe  Menlou- 

Benita  Huvo  ....Principal  ..... 

 .Assoc.  Cinemas.. 

  World's  Trade 

Exchange   . . . 

.   ......Exp.  Film  Co.., 

Harry  Baur  ..  ..Protex  Trading  ,  ..... 

G.  V.  Mouzalevsky. .  Amkino   ...June 

B.  Fletcher   ..Invincible 

G.    Froelich   -  J. 

Nowatna   Capital    ..  ..July 

Renate  Mueller   ....Protex  Tradlm. .  July 

Sally  Blane   ..Chesterfield   June 

Gitta  Alpar   Capital  ............. 

Gustav  Froehlich  ...Tobis  .Oct. 

Renate  Mueller   Clnes-Pittaluga..  •opt, 

N.  P.  Chmeiioff...  ..Amkino  Aug. 

Mariene  Dietrich  ...Stanley   ....  Aug. 

Gustav  Froelich   Ufa  

Alberto  Pasguall  ....Monopole   Oct. 

 .....invincible   

Henny  Porten  ......Assoc.  Cinemas. .  Oct. 

Kathe  von  Nagy  Ufa   

Hertha  Thiele 


.87. 


.Nov.  12 


.  Oct.  IS. 
..Nov.  S. 

.  Seot  e. 


12. 
7. 

I. 

27! 
30. 
12. 
27. 


.,74. 
..78. 

..8S. 
..58. 
.  .80. 
.100. 

..66. 

..92.. 
..70.. 
..67. 
..91. 
..87.. 
.,77. 
..76.. 
..60.. 
..88.. 
..75. 


..Nov. 
. .  Dec. 


..Oct.  I 

..July  9 

..Oct.  29 

..June  18 

. .  Oct.  22 
6 


.92. 


.  Ramlngton  .....  Bee. 
.Protex  Tradlms.Nov. 


Sniper,  The  ... 
Speed  Madness 


Thrill  ®f  Yeuth  

Two  Hearts  That  Beat 

as  One  

Virgins  of  Bali  

With  Williamson  Beneath 

the  Sea   

Woman  In  Chains  

(Reviewed  under 
Yorck  .,  

TIFFANY 

Features 


John  Krtmslky- 
Gifford  Cochran. 

Mary  Brian-Irene 

Rich- James  Hall. 
Werner  Krauss..,, 

John  Darrow   Chesterfield 

 .Capital  Sept 

Noah  Beery  Goldsmith  Pics.  

Sally  Blane-B.  Kent.  Mascot   ..Oct. 

Merna  Kennedy  ....Capital  ........Oct. 

Alfred  Laeutner   Capital   

Maureen  O'Sulilvan. .  Patrician  Pic- 
tures  

Evalyn  Knapp-Walter 

Byron   Chesterflel  d   Oct. 

 .Amkino  Aug. 

Richard  Talmadge- 

Nancy  Drexei  ....Mercury  

June  Clyde   Chesterfleld  ....Aug. 


.110.... Oct. 


.Aug. 
.  .Aug. 

..July  9 

..Oct.  15 

.Nov.  12 

..Oct.  15 

.Aug.  27 

.Sept.  10 

.June  4 

..Oct.  15 

..July  16 

..Oct.  IS 

..June  il 

I 


..67. 
.90.. 

..65. 
.73., 
.61. 

..70. 

..75. 

..75. 


15. 


.58. 


.65. 
.68. 


..62. 
.63. 


.Nov.  19 

.Dee.  17 

.June  II 

I  Sept.  24 

.Sept.  24 

.Oct.  29 

.Oct.  29 

.July  2 

.June  4 

.Dec.  3 

.Sept.  3 

.July  30 

.Sept.  10 


Lilian  Harvey 


.Ufa-Protex   Sept.     8  80  Sept.  24 

.Principal   Dec.     8  46  Dec.  17 

 Principal   Nov.    24. .....59  Dec.  3 

Owen  Nares   Invincible  69  Aug.  13 

title  "The  Impassive   Footman" — Assoc.  Radio  British) 

Werner  Krauss   Protex  Trading  Nov.    28. .....99  Dee.  It 


Title 

Last  Mile.  The  

Man  Called  Back.  The 
Those  We  Love  


Running  Time 

Star  Rel.  Date       Minutes  Reviewed 

Preston    Foster  -  Howard 

Phillips   .....Aug.    21..  84. ...July  30 

Conrad  Nagel-Doris  Kenyon  July    17  80  July  23 

Liivan  Tashman- Kenneth 

MacKenna   .Sept.   11  77  Sent.  17 


UNITED  ARTISTS 


Features 


Title 
Congress  Dances 


Running  Tl 

Star  Rel.  Date  Minutes 
..Lilian   Harvey   ..83 


Cynara   ....Ronald  Colman-Kay  Francis  Dec. 

Kid  from  Spain.  The. ........  Eddie  Cantor   ...Nov. 

Magic   Night   ...Jack  Buchanan   Nov. 

Mr.  Robinson  Crusoe  Douglas  Fairbanks   Aug. 

Rain  ....Joan  Crawford  .Oct. 

White  Zombie  Bela  Luoosi   .Aug. 

Coming  Feature  Attractions 

Halleluiah.  I'm  a  Bum  Ai  Jolson  :  

I  Cover  the  Waterfront  

Jade   ....(Made  in  Tibet  and  India)  

Joe  Palooka   ...Jimmv  Durante   

Masouerader,  The   Ronald  Colman-Elissa  Landi  

Perfect  Understanding  ....... .Gloria  Swanson   

Secrets  Mary  Pickford-Lesllo  Howard  


24. 
17... 
5... 
19... 
22... 
4... 


.80 
...90.. 
. ..76.. 
.  ..72.. 
, ..85.. 
.  ..70.. 


me 

Reviewed 
..May  28 
;.Nav.  5 
. .  Nov.  5 
..Nov, 
, .  Oct. 
. .Sent 
.  .Aug, 


12 


17 
6 


UNIVERSAL 

Features 


Title  Star 
Afraid  to  Talk  Eric  Linden-Sidney  Fex  Nov. 

(Reviewed  under  title  "Merry  Go  Round"> 

Air  Mall   ,  .....Pat  O'Brien-Ralph  Bellamy  Nov. 

All  American.  The  ...Richard  Arlen-Gloria  Stuart..... Oct. 

Back  Street   Irene  Dunne-John  Boles  .«.Sept. 

Doomed  Battalion.  The  Tala  BIrell-Vlctor  Varcon!  June 

Fast   Companions   .Tom  Brown  June 

Flaming  Guns   .Tom  Mix-Ruth  Hall  Dec. 

Fourth   Horseman,  The  Tom  Mix   ,  Sept. 

Hidden   Geld   Tom  Mix   Nov. 

laloo   All  Star   July 

My  Pal,  The  King  ..Tom  Mix   Aug. 

Okay  America   Lew    Ayres-Maureen  O'Sulil- 
van  Sept. 


Running  Tl 
Rel.  Date  Minutes 


17  


S.. 
13,. 

1.. 
16.. 
23.. 

22. 
29.. 

3.. 
14.. 

4.. 


.76. 

.  ..83.. 
. ..78.. 
.  ..84.. 
. . .82. . 
...78  . 


me 

Reviewed 

..Sept.  24 

..Oct.  8 

..Sent.  24 

..July  23 
.  .June 


IS 


..58. 
..75. 


...July 
. . . July 


Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Old   Dark   House.  The  Boris   Karloff-L.   Bond  Oet.    20  74  July  It 

Once   In  a   Lifetime  Jack  Oakle-Sidney  Fox  Sept.  22  75  Aug.  27 

Texas   Bad    Man  Tom  Mix   June   30  60   

Tom  Brown  of  Culver  Tom  Brown   July    21  70  July  16 


Coming  Features 


Big   Cage.   The   Clyde  Beatty   

Counsel  lor-at- Law   

Destination    Unknown   Pat.   O'Brien-Ralph   Bellamy. ..  .Jan.  26,'33  

Laughing   Boy   Zita  Johann   

Laughter  In  Hell   Pat   O'Brien-Gloria   Stuart  Jan.  I2,'33  

Loft  Bank.  The  

Mummy,    The   Boris  Karloff-Zlta  Johann  Dec.    22    78  Dec.  3 

Nagana   Tala   Birell-Melvyn   Douglas  Jan.  I9.'33  

Prison    Doctor,  The  

Private  Jones   Lee  Tracy-Gloria  Stuart  Feb.  9,'33  

Rebel,  The   Vilma    Banky-Luis  Trenker  

Road   Back,  The  

Rustler's   Roundup   Tom   Mix-Diane  Sinclair  

S.  0.  S.  Iceberg   

Salt  Air  Chas.  Murray-Geo.  Sidney  

Terror  Trail,  The   Tom    Mix   ....Feb,  2,'33  

They  Just  Had  to  Get  Marrled.Summervllle-Pltts    ............  ..Jan.  S.'33.  


WARNER  BROS. 

Features 


Title  star 

Big  City  Bluee  .....Joan  Blendell   

Big  Stampede,  The   John  Wayne   Oct. 

Blessed  Event   Lee  Tracy-Mary  Brian  ......Sept. 

Haunted   Gold   ......John  Wayne   Dec. 

1  Am  A  Fugitive  from  a  Chall 

Gang   .......Paul    Muni  .Nov. 

Jewel   Robbery   Wm.  Pewell-Kay  Franils..  Aug. 

One  Way  Passage   Wm.  Powell-Kay  Francis  Oet. 

Ride   Him   Cowboy   ....John  Wayne-Ruth  Hall  Aug. 

Scarlet    Dawn   D,   Fairbanks.  Jr.   -  Nancy 

Carroll   Ntv. 

Successful  Calamity.  A  ..George   Arliss  Sept. 

Two  Against  the  World  Constance  Bennett   Sept. 

Winner  Take  All  James  Cagney  July 


Running  Time 
Rel.  Data      Minutes  Reviewed 

Sept.  18  68. ...June  It 

8  

10...  84....8egt  I* 

17  


22.. 
27.. 

12.. 
17.. 
3,. 
II.. 


68.. 
«9.. 
 SI  . 

 58.. 

 72.. 

 71.. 

 67 


.Oet.  Z2 
.June  II 
.July  SO 


..Nov.  12 

..Oct.  1 

..July  SO 

..June  25 


Coming  Feature  Attractions 


Baby   Face   Barbara  Stanwyck  

Blue  Moon  Murder  Case,  The..  Ben  Lyon  -  Mary  Brian  -  Peggy 

Shannon     

Forty-Second  Street   ....Warner    Baxter-Bebe  Daniels- 

Geo.  Brent  

Grand  Slam  .Paul  Lukas-Loretta  Young..  

Hard  to  Handle   James  Cagney   Jan.  28,'33  

Illegal   ..Ivor  Barnard  

Keyhole.  The   Kay  Francis-George  Brent   

King's   Vacation,   The  George  Arliss   

Ladies  They  Talk  About  Barbara  Stanwyck   Feb.  4.'33  

Lawyer  Man   .....Wm.    Powell-Joan   Blendell  Jan.     7.'33  72  Dec.  3 

Parachute  Jumper   Douglas  Fairbanks,  Jr  Jan.  28.'33  

Picture   Snatcher   James  Cagney  

Somewhere  in  Sonera  ..,,,John  Wayne   

Sucker  ....D.  Fairbanks.  Jr.-Loretta  Young  

Telegraph   Trail.   The  ....John  Wayne   

Wax  Museum   ....Lionel    Atwill-Fay  Wray  


WORLD  WIDE 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Bachelor's   Folly   ...Herbert  Marshall-Edna  Best  June    12  69  July  2 

Between  Fighting  Men   Ken    Maynard  Oct. 

Breach  of  Promise   Chester  Morris-Mae  Clarke  Oct. 


16. 
23. 


25  75....  Dec.  24 

31  59 


..62 

    ..67   

Come  On,  Tarzan   ,Ken    Maynard   Sept.   II  61  

Crooked  Circle,  The   .Ben   Lyon-lrene  Purcell  Sept.  25    70  Aug.  2( 

Death  Kiss.  The  Adrlenne  Ames-David  Manners- 
John  Wray    .Dee. 

Dynamite  Ranch   Ken  Maynard  ..July 

False  Faces   .....Lowell  Sherman-Lila  Lee   ..Oct. 

Fargo  Express  ..Ken  Maynard   ■  Nov.  20 

Hyonotized  Moran  and  Mack  Dec.  25. 

Man  from  Hell's  Edges.  The,. Bob  Steele  June 

Racetrack   .Leo  Carrillo    June 

Sign  of  Four.  The  Arthur  Wontner   Aug. 

Son  of  Oklahoma    ...Bob  Steele   ..July 

Texas  Buddies   .Bob  Steele   Aug.  28 

Trailing  the  Killer   (Special)   .Doc.  4, 


13.. 


 83  Dec. 

.62 


....70. ...Dec.  24 
a  .61  June  4 


5. 

14.. 
17.. 


Uptown  New  York  ...........Jack  Oakie-Shirley  Grey  ..Dee. 

Coming  Features 


4  


.78 

..74. ...July  30 

..55   

..59   

..68  Oct.  15 


.  ..Nev.  19 


29,'33. 


Drum   Taps  Ken  Maynard  Jan. 

Job   Gregory  Ratoff  

Lone  Avenger.  The  .Ken    Maynard   Apr,  9.'33  

Phantom  Thunderbolt   Ken    Maynard   Mar,     5,  33  

Tarnished    Youth   Jetta  Goudal-Gllbert  Roland....  

Tombstone  Canyon    Ken    Maynard   Dec.    25  62. 


OTHER  PRODUCT 


.78  Aug.  20 


Features 

Running  Time 

Title  Star  Dlsfr         Rel.  Data       Minutes  Reviewed 

Baroud   Rex   Ingram   ...  Gaumont-Brltlsh  ,  67  Oet.  15 

Diamond  Cut  Diamond  Adolphe  Menlou   , . .  M  G  M-Brltisli   71  Sept.  10 

Faithful  Heart.  The  Herbert  Marshall-  Gainsborough- 
Edna  Best    Gaumont  May  28 

Fires   of   Fate  Lester  Matthews   ...British    Int'l..  72  Oct. 

Flying   Souad,   The  Harold    Huth  ,  British   Lion  79  Aug. 

Green  Snot  Mystery.  The..  Jack  Lloyd   Mutual.    London  66  Sept. 

Here's  George  George  Clarke   P.D.C.-Brltlsh  64  Nov. 

Jack's  the  Boy   ...Jack   Hulbert  Gaumont-Galns- 

borough   Aug.    IS. .  .  .61. ..  .Sept.  24 

Josser  on  the  River. ......  Ernest  Letlnia  .....British    Int'n'l  71  Sept.  17 

Leap   Year  ..Tom   Walls-Anne      British  and  Do- 
Grey    minions   89  Dec. 

Lodger.  The   Ivor    Novell*    ......Twickenham   84  Oct. 

Looking  en  the  Bright  Side.  Grade   Fields   Assoc.  Radio- 
British   82  Oet. 

Love  Contract.  The  Owen    Nares   British  and  De- 
minions   82  Aug. 

Love  on  Wheels...  Jack  Hulbert   Gaumont-Galnt- 

borough   87.,,.  Aug. 

Mayor's    Nest   ...Svdnev  Howard   British  and  Do- 
minions 73  July  16 

Night  Like  This.  A  Ralph   Lynn  British  and  Do- 

mlnlsns  73  May  21 

Nine  Till   Six   Louise   Hampton   ...Asso.  Radle- 

Brltlsh  78....  May  21 

Sally  BIshsn   Harold   Huth-Jean  .....  „ 

Barry   .British  Lion   82.... Dee.  10 

Thark  Tom  Walls- Ralph      British  and  De- 
Lynn    minions  ...-77  Aug.  27 

Wedding    Rehearsal   Roland    Young   London  Film  

White  Face   John  H.   Roberts  Gainsborough- 
British   71  June  II 


15 
6 
3 
5 


17 
IS 


IS 
27 


13 


December    3  1,     I  932 


MOTION    PICTURE  HERALD 


87 


(THE  RELEASE  CHART— CONT'D » 


SliCI^T  FILMS 

[All  dates  are  1932  unless  otherwise 
stated] 


COLUMBIA 


Running  Time 
Rel.  Date       IHinutes  Reviewed 


Title 
CURIOSITIES 

C  233   Apr.    21   I  reel   

C  234   May     9   I  reel   

C  235   June     7   I  reel   

C  236   July   26   I  reel   

C  237   Sent.     1  10  Sent.  24 

EDDIE  BUZZELL 

SPECIALTIES                         .  „.  .  , 

Welf  In  Cheap  Clothlna...  .Apr.    21   I  reel   


.Sept.  24 


KRAZY   KAT  KART00N8 

Crystal  Gazabo   Nov.  7  

HIe-Cups,    the    Champ  May    28  7... 

LIghtheuie  Keeping   Aua.  15  

MInetrel   Show.  Tht  Nov.  21  

Paperhanger   June  21  

Prosperity  Blues   

Ritzy  Hotel   May  9  

Seeing  Stars   Nov.    30   8  Dec.  17 

Snow  Man   

Wedding  Bolls   

LAMBS  GAMBOLS 

Ladies  Not  Allowed   Sept.  8  

Shave  It  With  Music  Sept.  30  

Lambs  All-Star  Gambol  Dec.  20  


MEDBURY  SERIES 
Laughing   with  Medbury 

in  Wildwest   ..Aug.    II   I  reel 

Laughing  with  Medbury 

In   Mandalay   May    31   I  reel 

Laughing   with  Medbury 

In  India    I  reel 

Laughing   with  Medbury 

In  Philippines   Nov.    II   1  reel 

Laughing   with  Medbury 

Among  the  Wide  Open 

Faces   •  •  Oct.     11   I  reel 

Laughing    with  IHedbury 

Among    Dancing    Nations   I  reel 

Laughing    with  IHedbury 

In  Wonders  of  the  World   I  reel 


7  May  21 


MICKEY  MOUSE 

Barnyard  Olympics   Apr.  IS.. 

Mickey  in  Arabia   July    20   7  Dec.  10 

Mickey's  Revue   May  27  

Musical  Farmer   July  II  

SCRAPPY  CARTOONS 

Bad  Genius.  The  

Battle  of  the  Barn  May  31  

Camping  Out   Aug.  10  

Fair  Play   July  2  

False  Alarm   

Famous  BJrd  Case,  The  

Fencing  Around   

Flop  Heus*   ...Nov.  9  

Pet  Shop.  The  Apr.  28  

Stepping  Stones   May  17  

Wolf  at  the  Door,  The  


SILLY  SYMPHONIES 
China    Plate   7. 


.Dec. 


SUNRISE  COMEDIES 

His    Vacation  Sent. 

Mind  Doesn't  Matter  


EDUCATIONAL 


Title 

ANDY   CLYDE  COMEDIES 

A  Fool  About  Women  Nov, 

Boudoir  Butler,  The  May  29 

Boy,  Oh  Boyl  Dec.  25 

For  the  Love  of  Ludwig  July  24 


Running  Time 
Rel.  Date       Minutes  Reviewed 


27    22  

22 
21 


Sunklssed  Sweeties   Oct.  30. 

The  Genius   


22 


. .  Nov. 

12 

. .June 

4 

..July 

23 

BABY  BURLESKS 

Glad   Rags  to   Riches  10  Oct.  I 

Kid'   In'  Hollywood  

Kid's  Last  Fight.  The   9  Dec.  3 

Pie-Covered  Wagon   Oct.    30  10  Aug.  6 

War  Babies   Sept.   18  ID  Aug.  6 

BATTLE   FOR  LIFE 

Battle  of  the  Centuries  Oct.      2  9   

Desert  Demons   

Killers   Oct.    30  10   


BRAY'S  NATURGRAPHS 

An  Oregon  Camera  Hunt  Sept.  II  9   

Our  Bird  Citizens   Oct.      9   8  Dec.  10 

Our  Noble  Ancestors  Dec.     4   9  

Wild  Company   Jan.     I, '33  

BROADWAY  GOSSIP 

No.  I   Sept.  25  II  

No.  2   Dee.    II   I  reel   

CAMERA  ADVENTURES 

The  Forgotten  Island   Sept    4  10   

The  Iceless  Arctic   Nov.     6  II   


CANNIBALS  OF  THE  DEEP 

Freaks  of  the   Deep  May    29  7  .. 

Man  Eating  Sharks  Apr.    10  V/t. 

Sea  Going  Birds  July     3  7  .. 

DO  YOU  REMEMBER 

Gaslit  Nineties.  The  Nov.    27   8  .. 

Old   New  York   Sept.   II  10  .. 

When  Dad  Was  a  Bey  Jan.  22,'33  


..June  II 


GLEASON'S  SPORT 

FEATURETTES 

A  Hockey  Hick   Dec.    II  19. 

Always  Kickin'   Oct.      9  20 

Off  His  Base   Sept.   18  20 

GREAT  HOKUM  MYSTERY 

Burned  at  the  Steak  Oct. 

Evil  Eye  C(B«u«rt,  Ik*  Jan. 

Hypnetizlnt  for  Lev*  Aug. 

Iq  the  Clutches  of  Death  Nov. 


16  18   

8  '33 

21*. . . le.'.'.'.  '.sipt '  i7 

13  14   


Title 
HODGE-PODGE 

Bubble    Blowers   Sept.  II. 

Fury  of  the  Storm  July  3. 

Little  Thrills   Oct.  23. 

Prowlers,  The   May     I . 

Women's  Work   Sept.  25. 

Wonder   City,  The.... 

IDEAL  COMEDIES 
(Breoks-Flynn) 
Hollywood  Lights   


Running  Time 
Rel.  Date       Minutes  Reviewed 


.Nov.    20  9. 


,10  

.  9  July  30 

.  9  

.  9  May  7 

9  


.May  8. 


MACK  SENNETT 
COMEDIES 
Alaska  Love   July 

Andy  CIdye 
Candid    Camera,    The  Juno 

Granger-Pangborn 
Divorce  A  La  Mode  May 

Raymond  Hatten 
Listening   In   Apr. 

Arthur  Stone- D.  Granger 
Neighbor  Trouble   Aug. 

Stone-Granger   

Young  Onions    Sept. 

Harvey-Granger 

MACK  SENNETT 
FEATURETTES 

Hatta  Marri   July 

Harry  Gribbon 

Spot  on  the  Rug,  The  May 

Billy  Bevan 


14.. 
18.. 


10.. 


IS. 


.20. 

.20. 
.  19. 
.22. 
.  19. 
.  19. 
.19.. 

.20., 
.  19. 


.Apr.  30 


.Aug.  13 
May  21 


Sept.  10 


..July  2 
..May  21 


.Nov. 


6  22  Oct. 


MERMAID  COMEDIES 
Big  Flash.  The  

Harry  Langdon 
Hitch  Hiker.  The   

Harry  Langdon 
Pest,  The   

Harry  Langdon 
Tired   Feet   Jan.  I.'33  

Harry  Langdon 
Vest  with  a  Tale,  The  Dec.     4  22. 

Tom  Howard 


OPERALOGUES 

Brahmin's  Daughter,  A  Jan. 

Idol  of  Seville   Aug. 

Milady's   Escapade   May 

Walpurgis  Night   OeL 


8,'33  

28  21  July 

15  21  Apr. 

30  20  


30 
30 


SPIRIT  OF  THE  CAMPUS 

Cornell   Dec.    18  9. 

Michigan   Dee.     4   8. 

Yale    ..■   Oct.      9  10. 


.Dee,  17 


10.. 
16.. 


...  6.... 
6. 


.July 


6  June  18 


.Dec. 


TERRY-TOONS 

Burlesaue   Sept.    4   6 

Bluebeard's   Brother   May   29  •  July 

Cocky    Cock    Roach  July 

College  Spirit   Oct 

Farmer  Al   Falfa's  Ape 

Girl   Aug. 

Farmer  Al  Falfa's  Bedtime 

Story   June 

Farmer  Al  Falfa's  Birthday 

Party   Oct. 

Forty  Thieves,  The   Nov. 

Hollywood  Diet   Dec. 

Hook  and  Ladder  No.  I  Oct. 

Ireland  or  Bust   Dec. 

Jealous  Lover   Jan. 

Mad    King,   The  Juno 

Robin  Hood   Jan. 

Romance   May 

Sherman  Was  Right  Aug.  21 

Southern   Rhythm   Sept.  18. 

Spring   Is  Here  July  24. 

Toyland    .Nov.  27.. 

Woodland   May 


9 
16 


6... 
6... 
6... 
7... 
6... 


.Nov. 


2.... 

13  

II.... 
30.... 
25.... 
8,'33. 
26.... 

22.'33  

IS  6  May 

6  

6  

6  Aug. 

6  Dee. 

6  


6. 


.July 


23 
28 


I. 

TOM   HOWARD  COMEDIES 

A  Drug  on  the  Market  Jan.  22,'33  

The  Acid  Test   Nov.    27  II. 

The  Mouse  Trapper   Sept.   II  12. 


TORCHY  COMEDIES 
( Ray  Cooke) 

Torchy's  Busy  Day   Oct.      2  20 

Torchy's  Kitty  Coup   Jan.  22,'33...20  

Terchy  Rolls  His  Own  Nov.    20  21.... 

Torchy's  Two  Toots  June     5  20.... 


.May  14 


VANITY  COMEDIES 


He's  a  Honey  Apr. 

Harry  Barris 
Hollywood  Run-Around   Dec. 

Monty  Collins 
Honeymoon  Beach   Oct. 

Billy  Bevan-Glenn  Tryon 
Keyhole  Katie   Jan.  I5,'33 

Gale  Seabrook-John  T. 
Murray 

Now's  the  Time  June 

Harry  Barris 
Ship  A-Hooey   Aug. 

Olenn  Tryon 


7  21.... 


.Apr. 


.20. 


18. 

.23  21... 


12. 


.20  Juno 


.22. 


FOX  FILMS 


Title 

MAGIC  CARPET  SERIES 

28  Big  Game  of  the  Sea. ...Aug 

29  Manhattan  Medley   Sept 


Running  Time 
Rel.  Date       Minutes  Reviewed 


30  By-Ways  of  France  Sept.  II 


28  

18  


9... 
21... 
4. 


8... 
10... 
9... 
9... 
9... 
9... 


31  Zanzibar   Oct 

32  Incredible   India   Aug, 

33  The  Tom -Tom  Trail  Sept 

34  Over  the  Bounding  Main  9  

35  Belles  of  Ball  Oct     16  8  

36  Fisherman's  Fortune   ....Oct      2  9  , 

37  Rhineland    Memories  Sept  25  8  

38  Pirate   Isles   Nov.    27   9  

39  Sampans  and  Shadows   9  

40  In  the  Clouds......  vi-'ii  .3 ' 

41  Sailing  a  Souare-Rlgger. .Oct    23  10  Dee, 

42  In  the  Guianas   Dec.    25   9  

43  Venetian    Holiday  Oct 

44  Havana  Hoi   Nov, 

45  Paths  In  Palestine  Nov. 

46  The  Lure  of  the  Orient. .  .Jan. 

47  Mediterranean   Memories . .Jan. 

48  The  Iceberg  Patrol  

49  Silver    Springs  Dec.  II 


..Dee.  17 


30. 

6  

13  

8,' 33. 

I. '33. 


10 


10  Nov,  12 

9  

8  

9  


9  Nov. 


It 


Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

50  Broadway  by  Day  

51  Here  Comes  the  Circus. . .Jan.  I5,'33  

52  Desert  Tripoli   Dee.  18  

53  Alpine  Echoes   Aug.  14  

54  Ricksha  Rhythm   Nov.  20  

55  From  Kashmir  to  the 
Khyber   Dee.  4  

56  Sicilian  Sunshine   Jan.  22,'33. 

57  Boardwalks  of  New  York  

58  When  In  Rome  Feb.  5,'33  

59  Gorges  of  the  Giants  Jan.  29,'33.  

60  Rhapsody  of  the  Rails  

61  Mississippi  Showboats  

62  Berlin  Medley   9  Nov.  2< 


METRO-GOLDWYN-MAYER 


BOY  FRIENDS,  THE 

Too  Many  Women  May  14  19.. 

Wild  Babies   June  18  17.. 

You're  Telling  Mo  Apr.  16  19.. 


CHARLEY  CHASE 

First   In    War  May    28           20  Apr.  B 

Girl    Grief   Oct  8  

In  Walked  Charley  Apr.    23  21  

Mr.  Bride   Dec.  24  

Now  We'll  Tell  One  Nov.    19  19  Oct  22 

Young  Ironsides   Sept.  3  


FISHERMAN'S  PARADISE 

Color  Scales   Apr.  23... 

Trout  Fishing   Apr.  2... 


..  9  May 

..  9  


FITZPATRICK 
TRAVELTALKS 

Barbados  and  Trinidad  Sent.  24   9  

Come  Back  to  Erin   9  June  4 

Leningrad    9  

Over  the  Seas  to  Borneo   9  

Romantic  Argentina   Aug.   27   9  

World  Dances.  The   9   

FLIP.  THE  FROG 

Bully  Juno  18   7  

Circus   Aug.  27  

Music  Lesson.  The  

Office  Boy.  The  .'  July  16  

Puppy   Love   Apr.  30   7  

Room  Runners   Aug.  13  

School   Days   May  14   7  

LAUREL  &  HARDY 

Chimo,  The   May  21  25  ..Apr.  9 

County   Hospital   June  25  20  Apr.  23 

Music  Box  Apr.  16  29  Mar.  12 

Scram   Sept.  10  21  Oct.  IS 

ODDITIES 

Chill  and  Chills  Sept  10  

Sea  Spiders   Aug.    13   9  Oct. 

Toy  Parade,  The  7  Dec. 


2i 
17 


OUR  GANG 

Birthday  Blues   Nov.  12  

Choo  Choo   May     7  20. 

Free  Wheeling   Oct.  1  

Hook  and  Ladder  Aug.  27  

Pooch   June  4. 


...May  21 


.21  May  2S 


PITTS-TODD 

Alum  and  Eve  Sept  24  18  Aug.  IS 

Asleeo  in  the  Feet  

Old  Bull   June     4  20  May  7 

Show  Business   Aug.  20  

Soilers,  The   Oct  29  

Strictly  Unreliable   Apr.    30    20  

SPORT  CHAMPIONS 

Blocks  and  Tackles  

Chalk  Uo   Dec.    10  10  

Desert   Regatta   Sept.   17  10  

Flying  Spikes   Apr.    16   9  

Football  Footwork   i  

Old  Spanish  Custom  Oct.     15  10  

Pigskin   I2  Dee.  10 

Snow  Birds   Aug.   20  10  

Swing  High   Nov.    12  10  Dee.  17 

Timber  Toppers   May     7  9  

TAXI  BOYS 

Hot  Soot   18          Oct  I 

Strange  Innertube   Sept.  22  

Thundering  Taxis   Sept.  17  

What  Price  Taxi  Aug.    13  '.'  " 


PARAMOUNT  PUBLIX 

Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

HOLLYWOOD  ON  PARADE 

No.   1   Aug.    26  10  Aug.  11 

No.  2   Sept  23   I  reel   

No.  3   Oct     21   I  reel   

No.  4   Nov.    18   1  reel   

No.  5   Dec.     16   I  reel   

No.  6   Jan.    I3,'33...  1  reel   

ONE  REEL  ACTS 

Beyond  the  Blue  Horizon  Apr.  I  

Vincent  Lopez 

Breaking  Even   Sept.  30  

Tom  Howard 

Bridge  It  Is  May  13  

The  Musketeers 
Bun  Voyage   June  3  

Lester  Allen  "  " 

Coffee  and  Aspirin  Apr.  8  

Sollv  Ward 

Hawaiian    Fantasy   Jan.  20,'33  1  reel   

Vincent  Lopez 

Hollywood  Beauty  Hints  July  15  

Irene   July      1   ' 

Ethel  Merman 
Knowmore  College  Apr.  15  

Rudy  Vallee 

Meet  the  Winner  May  6  

Tom  Howard 


88 


MOTION    PICTURE  HERALD 


December    3  1,     1  932 


(THE  RELEASE  CH ACT—CCNT'D ) 


Title 


Runnina  Time 
Rel.  Date       Minutes  Reviewed 
28  10          Oct.  I 


23   I  reel 


Musical   Doctor   Oct 

Rudy  Vallee 

Patents  Pending   Aug.  5. 

Burns  and  Allen 

Pro  and  Con   .  -JuW  8. 

Tom  Howard-Alan  Brooks 
Rhapsody  In  Black  &  Blue... Sent.  2. 
Louis  Armstrong 

Rookie.  The   Dec 

Tom  Howard  .        «j  t 

Seat  en  the  Curb.  A  June    24   7.. 

Hugh  Cameron 

Arthur  Aylesworth  , 

Singapore  Sue   Jme    10  10.. 

Anna  Chang  .  „. 

Switzerland   Aor.  29  

Lester  Allen 

Ten  Dollars  or  Ten  Days    ..July  22  

Eddie  Younger  and  His 
Mountaineers  „ 

Those  Blues   May  27  

Vincent  Lopez 

Your  Hat   N"*-  25  

Burns  &  Allen 

PARAMOUNT  PICTORIAL- 
NEW  SERIES 
No.  I— Mists  of  the  Morn- 
ing—Temple Bells  of  In- 
do-China — Famous  Radio 

Personalities   Aug. 

No  2 — Just  Mentioning  the 

Unmentionable    —  New 

England  Sunsets— Famous 

Radio  Personalities   Sent. 

No.  3— Making  Friends  In 

the  Desert— The   Fall  of 

the  Year  —  Radio  Star- 

Maker   Oct. 

No.  4— Distinctive  Hair  for 

Distinctive  Heads  —  The 

Blooming   Desert  —  The 

Camels  Are  Coming  Nov. 

No.  5 — John  Mongol  Comes 

to  Town — Have  a  Little 

Ski— Meet  Your  Favorite 

Radio  Personalities   Dec. 

No  6 — Land  of  Sun  and 

Shine  —  La     Rumba  do 

Cuba— Big  Shots  of  U.  S. 

Naw   P"- 

No.    7—   Jan. 

SCREEN  SONGS 


Title 

TWO   REEL  COMEDIES 
Blue  of  the  Night  

Bing  Crosby 
Bridge  It  Is   

The  Musketeers 
Bring  'Em  Back  Sober. 

Sennett  Star 


Rel.  Date 


Running  Time 

Minutes  Reviewed 


Sept.  10 


.Aug.  13 


...Aug.  13 


12          I  reel 


9...'..  I  reel 


7          I  reel 


4          I  reel 


I  reel 


30  

27. '33... 


reel 
I  reel 


.Jan.    I3,'33..  I  reel 


17. 


I. 


22.. 
21.. 


Ain't  She  Sweet   

Lillian  Roth 
Dinah   

MIlit  Bros. 
Down    Among    the  Sugar 

Cane   Aug.  26. 

Lillian  Roth 
I  Ain't  Got  Nobody  June 

Mills  Bros.  _  ^ 

Just  a  Gigolo   Sent 

Irene  BordonI 
Just  One  More  Chance ......  Apr. 

Let  Me  Call  You  Sweetheart ..  May    20          I  reel 

Ethel  Merman 
Oh,    How   I    Hats  to  Get 

Ud  in  the  Morning  Apr. 

Romantic  Melodies   Oct. 

The  Street  Singer 
Rudy  Vallee  Melodies  Aug.  5. 

Rudy  Vallee  _   .  ,„ 

School    Days  Sent.  30. 

Gus  Edwards 
Shine  On  Harvest  Moon  May 

Alice  Joy 
Sing  a  Song   Dec. 

James  Melton 
Time  On  My  Handi  Dee. 

Ethel  Merman 
When  It's  Sleepy  Time 

Down  South   Nov. 

Boswell  Sisters  .  . 

You  Try  Somebody  Else  July  29. 

Ethel  Merman 

SCREEN  SOUVENIRS 


..  7  

. .  1  reel 

. .  I  reel 


May 


6          I  reel 


23. 


II. 


reel 


.10. 


June  25 


No.  10 — Old  Time  Novelty. 
No.  II — Old  Time  Novelty. 
No.  12— Old  Time  Novelty. 


.Apr.    22          I  reel 

.May    20  I  reel 

.June    17          1  reel 


SCREEN   SOUVENIRS  —    NEW  SERIES 


Aug. 

5.  ..  . 

1  reel 

Sept. 

2  ... 

1  reel 

SepL 

30... 

10.... 

Oct. 

28 ... . 

1  reel 

Nov. 

1  reel 

Dec. 

23.... 

1  reel 

Jan. 

20,'33. 

1  reel 

.Oct  IS 


PARAMOUNT    SOUND  NEWS 
Two  Editions  Weekly 

SPORTS  EYE  VIEW 

Building   Winners   Aug. 

Catch  'Em  Young   Dec. 

Fighting    Fins   Sept. 

Over  the  Jumps   .Jan. 

Stuff  on  the  Ball  Nov. 

Water  Jamboree   Nov. 

TALKARTOONS 


19          I  reel   

9          I  reel   

16  10  Oct.  15 

6,'33...  I  reel   

II   I  reel  

14          I  reel   


reel 


Adnlulon  Free   June  10 

A-Hunting  We  Did  Ge  Apr.  29 

Betty  Beep's  Bamboo  Isle.. Sept.  23  

Betty  Beep's  BIzzy  Bee  Aug.    19          I  reel   

Betty  Boop's Crazy  Inventions  .  .Jan.    27,'33..l  reel   

Betty  Booo  for  President  Nov.     4  7  Oct. 

Betty  Boop's  Ker-Cheo  Jan. 

Betty  Beop  Limited  July 

Betty  Boo*.  M.D  Sept. 

Betty  Bee*'*  Museum  Dee, 

Batty  Beep's  Ups  &  Downs.. Oct. 

BUB  Bandit,  The  Apr. 

Chau  Nuts   May 

Danclag  Feel   Apr. 

Hide  and  Seek  May 

Kidnapping  (Tent.)   July 

Minding  the  Baby  Sent.  26          I  reel 

Stopping  the  Show  Aug.  12 


I 

6,'33...  7  Dee.  10 

I          I  reel   

2  7  Dec.  10 

16          I  reel   

14          I  reel   

4          I  reel   

13  

8          I  reel   

27  7  Aer.  16 

I          I  reel   


Charles  Murray 


Sennett  Star 


Doubling  in  the  Quickies. 
Sennett  Star 


Billy  House 
False  Impresslo 

Sennett  Star 
Harem.  Scarem 

Al  St.  John 


Johnny  Burke 
Hollywood  Double, 

Sennett  Star 
Honeymoon  Bridge 

Sennett  Star 


Sennett  Star 


Ma's  Pride  and 
Donald  Novis 


Tom  Howard 
iingino  Plumbe 
Donald  Novis 


Dane  &  Arthur 


Ford  Sterling 


Tom  Howard 


Sennett  Star 


May 

Nov. 

18... 

Oct. 

28  

.19  

Dec. 

17 

9... 

.20  

Dec. 

3 

May 

.  Dec. 

16... 

.  2  reels 

1... 

.19  

May 

7 

Nov. 

4.... 

.July 

8  

.22  Sept. 

2  reels   

3 

Nnv 

■at 

30... 

3 

6  . 

14... 

.18  

Aug. 

27 

20 

Nov. 

Sent 

27,'33 

15... 

.20  

.May 

14 

July 

22 

24... 

.20  

.June 

18 

.  Jan. 

20.'33 

POWERS  PICTURES 


Dream   Flowers   Sept.   15  9   

Dual  Control   Sept     1  12   

(Capt.   James  A.  Molli- 
sen-Amy  Johnson) 

It  All  Depends  on  You. ....Nov.     1  8   

Land  of  Mv  Fathers  9   

Land  of  the  Shamrocks  10  Apr.  2 

LlQht  of   Love  Oct.     15  9   

Me  and  the  Boy  Friend  Oct      1  8   

Mvsterv  of  Marriage.  The  18  Apr.  2 

Special    Messengers   9  Mar.  26 


RKO-RADIO  PICTURES 


Title 


Running  Time 
Rel.  Date       Minutes  Reviewed 


CHARLIE   CHAPLIN   SERIES  (Re-lssues) 

The   Cure   Aug.    19  20  .. 

Easy   Street   Sent.  30  lO'/a. 

The   Floorwalker   Dec.    30  20'/2 

The  Rink   Nov.  II  


.Dec.  17 


CLARK  AND  McCULLOUGH  SERIES 

Ice  Man's  Ball   Aug.    12  20  Aug.  13 

Jitters.  The  Butler   Dec.    30  201/2  Aug.  20 

Millionaire  Cat.  The  Oct.    21  21   


HARRY  SWEET  COMEDIES 

Firehouse   Honeymoon   Oct.  28  18 

Just  a  Pain  in  a  Parlor..  ..Aug.  26..... 20 

HEADLINER  SERIES 

Shampoo,  the  Magician   Nov.  25  17 

Roscoe  Ates-Hugh  Herbert 

MASQUERS  COMEDIES 

Bride's  Bereavement.  The... Nov.  28  20. 

Iron  Minnie   July  4. 

Rule  'Em  and   Ween  May  2. 

Two  Lips  and  Juleps  Sept.  9. 


.19  May 

.20   


21 


MICKEY  McGUIRE  SERIES 

Mickey's    Bio    Business  May  21  

Mickey's  Busy  Day  Sept.    2  18. 

Mickey's   Charity   Dec.     2  18 

Mickey's    Golden    Rule  June     4  19. 


.Aug.!  6 


MR.  AVERAGE  MAN  COMEDIES 
(EDGAR  KENNEDY) 

Giggle   Water   June  28. 

Golf  Chump,  The  Aug. 

Mother-in-Law's    Day  Aor.  25 

Parlor,  Bedroom  and  Wrath.. Oct  14 


20  May  21 

5  20  Aug.  13 

,20   

2OV1   


PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 
Released  once  a  month 


TOM  AND  JERRY  SERIES 


Barnyard  Bunk   Sept.  16. 


.Apr.  23. 


Joint  Winers 

Jollv  Fish   Aug.  19. 

Pencil    Mania   Dec.  9. 

Piano  Tuners   Nov.  1 1 . 


Plane  Dumb   June   2S  7 

Pets  and  Pans  May    14  8 

Redskin  Blues   July    23  7 

Spanish  Twist  A  Oct     14  R 

Tuba    Tooter,    The  June  4. 


STATE  RIGHTS 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Title 

ATLANTIC  FILM 

Playgrounds   in  the  Sky  10  Nov.  5 

Sportsmen's   Paradise   10  July  30 

CAPITAL 

Isle   of    Isolation   10  July  30 

CENTRAL  FILM 

A    Pilgrimage    Through    Palestine   10  Deo.  3 

In  Old  New  Orleans  May  28 

Syria   May  21 

FEATURETTES,  INC, 

A  Night  in  the  Jungle  10  Apr.  30 

Holy  Men  of  India  10  May  7 

IDEAL 

Evolution   28  Sept  3 

MARY  WARNER 

Glimpses  of  Germany   8  

Playgrounds  in  the  Sky   I  reel   

Sportman's  Paradise,  A   I  reel   

Springtime  on  the  Rhine   7  

The  Mosel   8  Oct  15 

Trier,    Oldest    City  in 
Germany    6  

Winter  in  the  Bavarian  Alps   I  reel   

Young  Germany  Goes  Ski- 
ing   I  reel   

MASTER    ART  PRODUCTS 
Melody  Makers  Series 
No.    I — Sammy  Fain 


.  Dec.  24 


OLYMPIAD  PRODUCTIONS 
Tenth   Olympiad   19  Apr.  2 

PRINCIPAL 

Cock-Eyed  Animal  World  35  July  23 

Get  That  Lion   29  Aug.  27 

Isle  of  Desire  3  reels   

Isle  of  Peril   32  July  16 

Isles  of  Love   I  reel   

Killing  the  Killer   II  July  30 

Mexico   43  June  II 

Primitive   I  reel   


IS 


STANLEY 

An  Old  City  Sneaks  

I  Love  a  Parade  

Pen.  Vim  and  Vigor   7 

Sponge  Divers  of  Tarpon  Nov.  2  


UFA 

Cod  Liver  Oil  Preferred  22  June  II 

Last  Pelicans  in  Europe  10  May  7 

Steel   10  May  21 


UNITED  ARTISTS 


Title 
MICKEY  MOUSE 
I.    Mickey's    Nightmare  Aug. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Trader  Mickey   Aug.  26   7 

3.  The  Whoopee  Party  Sept  16. 

4.  Touchdown  Mickey   Oct.  7. 

5.  The  Wayward  Canary... Oct.  28. 

6.  The   Klondike   Kid  Nov.  18. 

7.  Mickey's  Good  Deed  Dec.  9. 


7'/j. 


.Oct 


7  Nov.  12 

61/2   

7'/4   


8. 


SILLY  SYMPHONIES 

1.  Bears  and  Bees   July  IS. 

2.  Just   Dogs   Aug.  12. 

3.  Flowers  and  Trees  Sept  9. 


61/2   

7   

8  Oct 


IS 


4.  Bug  in  Love  Sept.  21   7 

5.  King    Neptune   Oct      7   7  Oct  29 

6.  Babes  in  the  Wood  Dec.     2   8  

7.  Santa's  Workshop   Dec.    30   7  Dec.  24 


UNIVERSAL 


Running  Time 
Rel.  Date      Minutes  Reviewed 


Title 

OSWALD  CARTOONS 

Busy  Barber   Sent  12   I  reel 

Carnival  Capers   Oct.    10   1  reel 

Catnipped   May 

Day  Nurse   Aug. 

Foiled   Apr. 

Jungle  Jumble,  A  July 

Let's  Eat   Apr. 

Making  Good   Apr. 

Oswald,  the  Plumber  Jan. 

Teacher's  Pest   Dee. 

To  The  Rescue   May 

Wet  Knight  A  June  20 

Wild  and  Wooly   Nov.  21 

Winged  Horse   May 


23   7  June  25 

I   I  reel   

25  

4   I  reel   

25   7  Apr.  30 

II   7  July  23 

I6,'33...  7  

19  

23  

reel   

  reel   

t   I  reel   


POOCH  CARTOONS 


Athlete.   The   Aug.  29  

Butcher  Boy,  The  Sept  26  

Cat  and  Dogs   Dec.  5  

Crowd  Snores.  The  Oct  24  

Merry  Don.  The  Jan.  2.'33.. 

Terrible  Troubador,  The   I  reel 

Underdog,   The  Nov.     7   I  reel 


8  Sent  10 

7  Sept  17 

I  reel   

I  reel   

I  reel   


7  May  21 


RADIO  REELS 

Morton  Downey — No.  I  Oct.    31   2  reels 

With  Vincent  Lopez 

The  Street  Singer  Nov.    14   2  reels 

Nick  Kenny— No.  I 

Morton  Downey — No.  2  Nov.    28   2  reels 

With    Brown  and 
Henderson 

Art  Jarrett   Dec.    12   2  reels 

Nick    Kenny — No.  2 
Down  Memory  Lane  Dec.  26  

Louis  Sobol — No.  I 

With  Texas  Guinan 
I     Know     Everybody  and 

Eveabody's  Racket   Jan.    23, '33. 

Walter  Winchell— No.  I 

With  Paul  Whiteman 


I  reel 


December    31,  1932 


MOTION    PICTURE  HERALD 


89 


(THE  RELEASE  CHAKT—CCNT't) } 


Running  Tims 
Re!.  Date       Minutes  Reviewed 


Title 
SPORT  REELS 

Ruuoing  with  Paddock  Apr.    II  10  ... 

Chas.  Paddock 

Victory  Plays   May     2   9  

Tilden  Tennis  Reel 

STRANGE  AS  IT  SEEMS  SERIES 
No.  18 — Novelty'  Apr. 


-Aor. 
.May 


23 


No.  19 — Novelty   May 

No.  20 — Novelty   July 


16. 
18. 


reel 
reel 


.May  14 


No.  21— Novelty   Aug.   22   I  reel 

No.  22— Novelty   Sept.   19   I  reel 

No.  23— Novelty   Oct.     17   I  reel 

No.  24 — Novelty   Nov.    14   I  reel 

No.  25— Novelty   Dec.    12   I  reel 

No.  26— Novelty   Jan.  9,'33...  I  reel 

UNIVERSAL  BREVITIES 

Bool   Dec.    28   I  reel 

Dr.  Jekyll's  Hide  Sept.  26   9  

Good  Old  Days.  The  Nov.    21   I  reel 

Greeks  Had  No  Words  for 

Them,  The   Oct.    24   I  reel 

Lizzie  Strata   Jan.  23,'33...  I  reel 

Runt  Page.  The   Apr.    II   I  reel 

Unshod  Maiden.  The  Apr.    18   I  reel 


Oct. 


.18 
.  17. 


.May  21 


29   2  reels   

13   2  reels   

I   2  reels   

10   2  reels   

5  21  Mar. 

20  16  Mar. 


26 
26 


UNIVERSAL  COMEDIES 
(1931-32  SEASON) 
Around  the  Enuator  on 

Roller  Skates   July    28   2  reels 

Around  the  World  In  18 

Minutes   June  15. 

Dancing  Daddies   

E.  Lambert 

Doctor's  Orders   June 

Hollywood  Kids   July 

Foiled  Again  June 

Hollywood   Handicap.  A  Aug. 

In  the  Bag   Aor. 

Marriage  Wow,  The  Apr. 

Bert  Reach                               .         ._  . 
Meet  the  Princess   May     4  17  Apr.  16 

Slim  Summerville 
(1932-33  SEASON) 
Boys  Will   Be   Boys  Nov. 

Frank  Albertson 
Family  Troubles   Jan. 

Henry  Armetta 
Finishing  Touch   Oct. 

Skeets  Gallagher-June  Clyde 
Hesitating   Love   Nov. 

L.  Fazenda-M.  Prevost 
Kid  Glove  Kisses   Sept. 

Slim  Summerville 
Lights  Out   Dec. 

James  Gleason 
My  Operatloii   Dec. 

VInce  Barnett-June  Clyde 
Officer,  Save  My  Child  Nov. 

Slim  Summerville 
Rockabye  Cowboy   Jan. 

James  Gleason 
Union    Wages   Aug. 

Louise  Fazenda 
Who,    Me   Sept. 

Frank  Albertson 
Yoo  Hool   Oct. 

James  Gleason 


30   2  reel*   

1 1, '33...  2  reels   

19  2  reels   

18  2  reels   

21  2  reels   

14  2  reels   

28  2  reels  

2  2  reels   

2S,'33. . .  2  reels   

31  20  Sept.  17 

7  2  reels   

5  21  Sept.  3 


VITAPHONE  SHORTS 

Running  Time 

Title  Rel.  Date      Minutes  Reviewed 

ADVENTURES  IN  AFRICA  2  reels   

BELIEVE   IT  OR   NOT—   I  reel   

ROBERT   L.  RIPLEY 

BIG  STAR  COMEDIES 

No.  6— Shake  a  Log  17   

Thelma  White  and  Fanny 

Watson                                                 _  , 
No.  7— The   Perfect  Suitor  2  reels   

Benny  Rubin  „  „ 

No.  8— Maybe    I'm    Wrong  18  May  28 

Richy  Craig.  Jr.  „  „  , 

No.  9— The  Toreador   17  May  7 

Joe  Penner                                        .„         „  _ 
No.  10— On  Edge   19  May  7 

Wm.   and   Joe  Mandel 
No.  II— Poor  but  Dishonest  2  reels   

Thelma  White  and  Fanny 

Watson  .  , 

No.  12— In  the  Family  2  reels   

Thelma  White  and  Fanny 
Watson 

BIG   V  COMEDIES 

No.  I — Sherlock's  Home   

Jack  Haley 

No.  2 — Here.  Prince   

Joe  Penner 

No.  3— You  Call  It  Madness  

RIchy  Craig.  Jr. 
No.  4 — Hey,  Pop  

Roscoe   (Fatty)  Arbuckle 
No.  5 — Then  Came  the  Yawn  

Jack  Haley 

No.  6 — The  Run  Around  

William  Demarest 
No.  7 — Trouble  Indemnity  

Codee  and  Orth 
No.  8— The  Build-Un   

Jack  Haley 

BOOTH  TARKINGTON  SERIES 

No.  7— Hot  Dog    !  reel   

No.  8 — Penrod's  Bull  Pen   I  reel   

Billy  Hayes-Dave  Gorcey 

BROADWAY  BREVITIES 

No.  7— Sea  Lsis   ^  19...... Apr.  23 

No.  8— Absentmlnded  ADner   2  reels   

Jack  Haley  ■  ■ 

No.  9— A   Regular  Trouper  19  July  23 

Ruth  Etting  ,  . 

No.  10— A  Mail  Bridi  18  June  4 

Ruth  EttlDI 

No.  II — Artistic  Temper  

Ruth  Etting  , 
No.  12— What  «n  Idea  18  June  25 

Harriet  Hllllard 


Title 


BROADWAY  BREVITIES 
(NEW  SERIES) 


Running  Time 
Rel.  Date      Minutes  Reviewed 


No.  I — Passing  the  Buck  2  reels- 
No.  2 — ^TiD.    Tan.  Toe  

No.  3 — A  Modern  Cinderella  

No.  4 — The   Red  Shadow  

No.  5 — Sky  Symphony   

No.  6 — Poor  Little  Rich  Boy  

No.  7 — Yours  Sincerely   

No.  8 — That  Goes  Double  

No.  9 — Win,  Lose  or  Draw...  


HOW  TO  PLAY  GOLF- 
BOBBY  JONES   


.  I  reel 
(each) 


LOONEY  TUNES  SERIES 

No.  8 — Bosko's  Party   7  May  7 

No.  9 — Bosko  and  Brujio   7  Dec.  10 

No.  10 — Bosko's   Dog   Race   8  July  8 

No.  II — Bosko  at  the  Beach   7  Nov.  5 

No.  12 — Bosko's   Store    7   

No.  13 — Bosko  the  Lumber-  

jack   

LOONEY  TUNES 
(NEW  SERIES) 

No.  I— Ride  Him,  Bosko  

No.  2 — Bosko  the  Drawback  

No.  3 — Bosko's  Dizzy  Date  

No.  4 — Bosko's  Woodland  Daze  

No.  5 — Bosko  in  the  Ditch  

No.  6 — Bosko   in  Person  

MELODY  MASTERS 
(NEW  SERIES) 

No.    I — Music  to  My  Ears  

Jack  Denny  and  Band 

No.  2 — Municipal  Band  Wagon  

No.  3 — Smash  Your  Baggage  

Small's  Paradise  Band 
No.  4 — The  Lease  Breakers   9  Dee.  3 

Aunt  Jemima 

No.  5— The   Yacht  Party  

Roger  Wolfe  Kahn's  Band 
No.  6 — Hot  Competition   

The  Continentals-Barrls- 

Whiteman-Ted  Husino 

No.  7 — Abe  Lyman  and  Band  

No.  8— "How's  Tricks?"   

Jean  Sareent-Georqe  Owen  and  Gang 
No.  9— That's  the  Spirit  

Noble  Sissle  and  Band 

MERRY  MELODIES  (New  Series) 

No.  I— You're  Too  Careless  with  Your  Kisses  8  Dec.  17 

No.  2—1  Wish  I   Had  Wings  

No.  3 — A  Great  Big  Bunch  of  You  

No.  4 — Three's  a  Crowd  

No.  5 — Shanty  Where  Santa  Claus  Lives   

MERRY  MELODIES 
SONG  CARTOONS 

No.  5 — Red   Headed   Baby   7   

No.  6 — Pagan  Moon    7   

No.  7 — Freddie  the  Fresh- 
man   7  Mar.  12 

No.  8 — Crosby.  Colurabo 

and  Vallee    7  Apr.  2 

No.    9— Goopy  Gear    6  Apr.  30 

No.  10— It's  Got  Me  Again   6  June  II 

No.  II— Moonlight  for  Two   7  July  2 

No.  12— The  Oueen  Was  in  .         .  ■  », 

the   Parlor    7  July  23 

No.  13 — I    Love   a   Parade   7   

THE   NAGGERS  SERIES 

MR.    AND    MRS.    JACK  NORWORTH 

The  Naggers'  Anniversary   I  reel   

The  Naggers  at  the  Opera  •;  i 

The  Naggers  Go  Ritzy  10  June  4 

Spreading  Sunshine   10..... .Apr.  z» 

Movie  Dumb    I  reel 

Four  Wheels— No  Brakes  10  July  30 


NOVELTIES 

Bigger  They  are.  The  2  reels 

Prime  Camera 
Gynsy  Caravan    '  reel  . 

Martinelli 

Handy  Guy.  The   2  reels 

Earl   Sande  ,  , 

Rhythms  of  a  Big  City   I  reel  . 

Season's  fireetings.  The   5  

Christmas  Special 

Trip  to  Tibet.  A   I  reel  . 

Washington.  The  Man  and 

the  Capital   '8  

Clarence  Whitehlll 


ONE-REEL  COMEDIES 


Baby  Face   

Victor  More 
Military  Post,  The.. 

Roberto  Guzman 
No-Account,   The  .. 

Hardie-Hutchison 
No  Questions  Asked. 

Little  Billy 
Strong  Arm,  The  . . 

Harrington-O'Neill 


ORGAN  SONG-NATAS 

For  You   ;   I  reel   

Organ-Vocal 

Say  a  Little  Prayer  for  Me   I  reel   

Organ-Vocal 

When  Your  Lover  Has  Gone   I  reel   

Organ-Vocal 

JOE   PENNER  COMEDIES 

Moving  In    2  reels   

Rough  Sailing   IB....  

Stutterless  Romance.  A   I  reel   

Where  Men  Are  Men   2  reels   

PEPPER  POT  SERIES 

No.  II — Napoleon's    Bust  10  June  25 

Dan  Coleman-Ted  Husing 

No.  12— Featurette  Movie  Album  

No.  13— Movie   Album  Thrills  10  July  23 


Running  Time 

Title  Rel.  Date      Minutes  Reviewed 

PEPPER  POT 
(NEW  SERIES) 

No.    I — Rambling  Round  Radio  Row  No.  I  

No.   2— Nickelette   

No.   3 — Contact   

No.   4— If  I'm  Elected  

No.  5 — King  Salmon   

No.  6 — Rambling  Round  Radio  Row  No.  2  

No.  7 — Babe  0'  Mine  

No.  8 — Dangerous  Occupations   

No.  9 — Out  of  the  Past  

No.  10 — Love  Thy  Neighbor  

No.  II — Rambling  Round  Radio  Row  No.  3  

No.  12— A  Whale  of  a  Yarn  

No.  13 — Africa  Speaks — English   

No.  14 — Rambling  Round  Radio  Row  No.  4  

No.  15 — Inklings   

No.  16 — Parades  of  Yesterday  

No.  17— Mississippi  Suite   

No.  18— Little  White  Lies  

No.  19 — Rambling  Round  Radio  Row  No.  5  

No.  20— You're  Killing  Me  

No.  21— Old  Time  News  Reel  

No.  22 — Rambling  Round  Radio  Row  No.  6  

No.  23— Around  the  World  in  8  Minutes         8  Aug.  20 

SPORTSLANT  SERIES- 
TED  HUSING 


No.  8    I  reel 

No.  9    I  reel 

No.  10    I  reel 

No.  II    I  reel 

No.  12    I  reel 

No.  13    I  reel 


SPORTSLANT  SERIES  (New) 
TED  HUSING 


reel 


No.  I   

No.  2   

No.  3   

No.  4— Old  Time  Snort  Thrills. 


S.  S.  VAN  DINE  MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.    2— The  Wall  Street  Mystery  

No.    3— The  Week- End  Mystery  

No.  4 — Symphony  Murder  Mystery  

No.  S — Studio   Murder  Mystery  

No.  6 — Skull  Murder  Mystery,  The   2  reels   

No.  7 — The  Cole  Case  20... ...Apr.  23 

No.  8 — Murder  in  the  Pullman  20  June  4 

No.  9 — ^The  Side  Show  Mystery  20  June  II 

No.  10 — Campus  Mystery.  The  

No.  II — Crane  Poison  Case,- The  

No.  12 — Transatlantic  Mystery,  The  22  Sept.  10 


TECHNICOLOR  MUSICAL  REVUES 

No.  I — Cost  Paree   

No.  2— Tee  for  Two  16  Nov.  12 

No.  3— Hey!  Hey!  Westerner  16  Oct.  15 

No.  4 — Northern  Exposure   

No.  5 — Piekin'  a  Winner  16  Sept.  17 

No.  6 — Pleasure  Island   

TWO-REEL  COMEDIES 

Dandy  and  the  Belle.  The    

Frank  McGlynn,  Jr.-Mary 
Murray 

Freshman  Love   

Ruth  Etting 

Old  Lace   

Ruth  Etting 

WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.    I — Little  Journeys  to 
Great  Masters    I  reel   

No.   2 — Southern   India    9  

No.  3 — Road  to  Mandalay   I  reel   

No.  4 — Mediterranean  By- 
ways   9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern   India    I  reel   

No.  7 — Oberammergau    I  reel   

No.  8 — South  American 
Journeys    9  June  25 

No.  9 — Soviet  Russia    I  reel   

No.  10 — Paris  Glimpses    9  July  30 

No.  II — Dear  Old  London  ,   I  reel   

No.  12 — When  In  Rome   9  June  18 

No.  13 — Berlin  Today    9  Oct.  29 

WORLD  ADVENTURES 

E.  M.  NEWMAN  (New  Series) 

No.  I — Dancing  Around  the  World   I  reel   

No.  2 — Transportations  of  the  World   I  reel   

No.  3 — An  Oriental  Cocktail  10  Oct.  8 

No.  4 — Curious  Customs  of  the  World          I  reel   

No.  5 — From  Bethlehem  to  Jerusalem   I  reel   

No.  6— High  Spots  of  the  Far  East  10  Sept.  10 

No.  7 — Main  Streets    I  reel   

No.  8 — Beauty  Spots  of  the  World   I  reel   


SERIALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  Rel.  Date  Minutes  Reviewed 
Air  Mall  Mystery  Mar.   28  IS  Apr.  18 

Jas.-  Flavln-Lucllle  Browne  (each) 
Clancy  of  the  Mounted  Feb.  27,'33  

Tom  Tyler-Jacguellne  Wells 
Detective  Lloyd   Jan.     4  20  Jan.  16 

Jack  Lloyd  (each) 
Heroes  ef  the  West  June   20  18  June  18 

Noah  Berry.  Jr.  (each) 
Lost  Special   Dec,  5  

Frank  Albertson 

Jungle  Mystery   Sept.  12  20   

Tom  Tyler  (each) 


90 


MOTION    PICTURE  HERALD 


December    3  1.    1  932 


CLASSIFIEI^ 
ADVECTISINe 


OP 


the  great 
national  medium 
for  showmen 


Ten  cents  per  word,  money-order  or  check  with  copy.   Count  initials,  box  number  and  address.   Minimum  insertion, 
$  I .    Four  insertions  for  the  price  of  three.    Contract  rates  on  application.    No  borders  or  cuts.    Forms  close 
Mondays  at  5  P.M.    Publisher  reserves  right  to  reject  any  copy.    Address  correspondence,  copy  and  checks  to 
MOTION  PICTURE  HERALD,  Classified  Dept.,  1790  Broadway,  New  York  City. 


I^EPAII^  SEI^VICE 


WE  CAN  RECOMMEND  YOU  TO  RELIABLE 
concerns  who  repair  all  sorts  of  theatre  equipment. - 
Let  us  know   your  needs.    BOX    117A,  MOTION; 
PICTURE  HERALD.  S 


USED  ECDIPAiENT 


DISTRESS    SALE  -  COMPLETE  EQUIPMENT, 
including  lease — Simplexes,  Peerless,  Rectifiers,  Acces- 
sories, Screens,  Drapes,  Carpets,  Box  Office,  Ticket 
Register,  Upholstered  Chairs  etc.  BOX  255,  MOTION 
PICTORE  HERALD.  ^ 

c 

 j 

MARKETS  FLOOD  ED-EVERY  DAY  BRINGS  NEW 
Opportunities— Consult  S.O.S.  Before  Buying:— Bar- 
gains Weber  Syncrofilm,  LeRoy,  Mellaphone,  RCA.J 
Universal,  Toneograph,  Pacent  Soundheads,  $35.00  up;j 
Radiart,  Operadio,  Samson,  Webster  Amplifiers,; 
$17.50  up;  Jensen,  DeCoster,  RCA,  Racon,  Macy.^ 
Speakers,  $12.95  up.  Cash  paid  for  used  equipment.} 
S.O.S.  CORP.,  1600  Broadway,  New  York.  i 

.  ^  i 

BARGAINS  FOR  THE  NEW  YEAR:  SIMPLEX 
mechanism  rebuilt,  $135.00,  complete,  $175.00;  Peerless 
low    intensity,    $110.00:    Powers    mechanism  rebuilt, 
$40.00;  complete  6-B,  $85.00;  15  ampere  rectifiers,  with' 
rectifier  bulbs,  $35.00.    Bargains  in  sanitary  supplies;^' 
machine  parts,  all  theatre  accessories  always  on  hand.j 
Get  our   prices.     Tell   us   your   troubles.  CROWNS 
MOTION  PICTURE  SUPPLIES,  311  W.  44th  St.,' 
New  York  City.  I 


UNUSUAL  BARGAINS  IN  USED  OPERA- 
Chairs,  Sound  E^juipment,  Moving  Picture  Machines, » 
Screens,  Spotlights,  Stereopticons,  etc.  Projection] 
Machines  Repaired.  Send  for  catalogue  H.  MOVIEi 
SUPPLY  COMPANY,  844  S.  Wabash  Ave..  Chicago.  ^ 


TWO     GUARANTEED     REBUILT  SIMPLEX 
projectors  with  Strong  senior  reflector  lamps,  $545.00.  > 
Cash  buys  this  Phenomenal  Bargain.  POSTOFFICE 
BOX  2042,  DeSoto  Station,  Memphis,  Tenn. 


TWO  REBUILT  SIMPLEX  MACHINES  COM-J 
plete;  look  and  will  work  like  new.  for  $400.00.  BOX 
334,  MOTION  PICTURE  HERALD. 


FOR  SALE:  DICTAPHONE  COMPLETE  WITH 
dictating  and  transcribing  machines.  Also  shaving 
machine.  Price  $350.  Perfect  working  condition. 
Write  BOX  138,  MOTION  PICTURE  HERALD. 
1790  Broadway,  New  York  City. 


r)|^INTINe  SEI^VICE 


THEATRICAL  PRINTING  A  SPECIALTY.  STA- 
tionery  and  advertising  circulars.  Fine  work  at  low 
cost.  BOX  llOA,  MOTION  PICTURE  HERALD, 
1790  Broadway,  New  York  City. 


TI^AILEI^S 


SOUND  TRAILERS— YOUR  COPY.  8c  FT.  NO 
charge  for  cards.  Advance  strips,  6Sc.  MISSOURI 
FILM  LABORATORIES,  1704  Baltimore,  Kansas  City, 
Mo. 


GENEI^AL  ECUIE^AiENT 


TRUST  BUSTING  PRICES  ON  QUALITY  SOUND 
Equipment — S.O.S.  Brings  'Em  Down — $179.70  Does 
It — Bausch  Lomb  Cinephor  Optical  Systems;  RCA 
type  Sprockets;  W.  E.  type  Soundgates;  G.  E.  Exciter 
Lamps;  Genuine  RCA  Photocells.  U.  S.  Government 
Specifications.  Install  and  service  yourself.  Dealers 
Protected.  S.O.S.  CORP.,  1600  Broadway.  Cable: 
"Sosound,"  New  York. 


HERE'S  TO  YOU:  A  VERY  BRIGHT  AND 
Happy  New  Year:  'B'  battery  eliminator  guaranteed 
noiseless,  $15.50;  Western  Electric  speaker  unit,  $25.00; 
Photo  cells  Western  Electric,  $7.50,  RCA  $5.00; 
complete  equipments  at  very  cheap  prices.  CROWN 
MOTION  PICTURE  STJPPLIES,  311  West  44th  St., 
New  York  City. 


HIGH  GRADE  LENSES  AT  A  REAL  BARGAIN. 
BOX  245,  MOTION  PICTURE  HEKALD. 


NEW  ECUIPMENT 


NEW  YEAR  BRINGS  NEW  DEAL^REAL  QUAL- 
ity  Prices  Never  Lower — S.O.S.  Leads — IS"  Film  Cabi- 
nets, $1.95  section;  Simplex  Magazines,  $15.95;  Simplex 
Lenses,  $6.75;  Folding  Microscopes,  89c;  Simplex 
Eyeshields,  $2.62;  Microphones,  $1.18  up;  Steel  Curtain 
Track,  $1.69  ft.;  Synchronous  Motors,  $12.95;  Acous- 
tical Felt,  22V2C  sq.  yd.;  RCA  Professional  Projectors, 
$395.00;  Portable  Soundfilm  Projectors  complete,  $2.95; 
Beaded  Soundscreens,  29c  ft.;  Catalog  mailed.  Dealers 
protected.    S.O.S.  CORP.,  1600  Broadway,  New  York. 


TI^AININe  $cne€L$ 


LEARN  MODERN  THEATRE  MANAGEMENT. 
Approved  home-study  training  in  Theatre  Manage- 
ment, Advertising  and  Technics.  Send  for  catalog. 
THEATRE  MANAGERS  INSTITUTE,  315  Washing- 
ton St..  Elmira.  New  York. 


PATENTS 


PATENT  YOUR  IDEAS— SEND  ME  YOUR 
sketch  or  explanation  for  confidential  advice.  Z.  H. 
POLACHEK.  Registered  Patent  Attorney- Engineer, 
1234  Broadway.  New  York. 


BUSINESS 
STIMULATCRS 


SEND  ONE  DOLLAR  FOR  BRAND  NEW 
business  getter.  Original  tried  and  proveti  in  my  own 
theatre.  No  contest,  prizes  or  catch.  FRED  H. 
STROM.  Lyra  Theatre,  Minneapolis.  Minn. 


PCSITICNS  WANTED 


THEATRE  MANAGER— AT  LIBERTY  DECEM- 
ber  first.  Will  manage  one  or  more  theatres  and  make 
them  pay.  Expert  publicist.  Community  builder.  Ref- 
erences. Salary  right.  HARRY  L.  MOLLER,  Belle- 
fontaine,  Ohio. 


THEATRES  WANTED 


THOROUGHLY  EXPERIENCED  THEATRE 
manager  wishes  to  rent  or  lease  motion  picture 
theatres  within  thirty  miles  of  New  York.  Must  be 
sound  proposition,  state  all  in  first  letter.  WILLIAM 
A.  LEVY,  Oaremont  Sound  Film  Studios,  Inc.,  138 
W.  124th  St..  New  York  City. 


WANTED  —  TO  LEASE  FULLY  EQUIPPED 
theatre — doing  business — Indiana,  Illinois  or  Wiscon- 
sin. Give  full  details  first  letter.  BOX  254,  MOTION 
PICTURE  HERALD. 


TO  RENT  OR  BUY,  THEATRE  IN  CITY  OF 
10,000  or  over.  Must  be  doing  nice  business  and  bear 
closest  investigation.  Prefer  North  or  South  Carolina 
or  South.    BOX  249,  MOTION  PICTURE  HERALD. 


TO  RENT  OR  LEASE  FOR  SUMMER  STOCK. 
Small  theatre  now  closed  in  town  with  no  competition. 
Must  be  close  to  New  York  City.  Small  auditorium 
preferred.  State  all  in  first  letter.  BOX  113A, 
MOTION  PICTURE  HERALD.  1790  Broadway.  New 
York  City. 


TECHNICAL  ECCrS 


BY  POPULAR  REQUEST-STILL  MORE  AVAIL- 
able — Prices  Cut.  "Sound  Projection,"  "Servicing 
Projection  Equipment,"  "Simplified  Servicing  of  Sound 
Equipment";  last  two  just  off  press.  All  three,  $15.00 
value,  $3.95.  Individually,  $1.50.  S.O.S  CORP,  1600 
Broadway,  New  York. 


"RICHARDSON'S  HAND  BOOKS  OF  PROJEC- 
tion"  in  three  volumes.  Universally  accredited  as  the 
best  and  most  practical.  Aaron  Nadell's  "Projection 
Sound  Pictures."  Complete  information  on  sound 
equipment.  Both  text  books  complete  for  $12.80. 
MOTION  PICTURE  HERALD  BOOKSHOP.  1790 
Broadway,  New  York  City. 


WANTED  TC  DDY 


CASH  FOR  SIMPLEX  MACHINES.  STRONG. 
Peerless  or  any  make  low  intensity  lamps.  BOX  333, 
MOTION  PICTURE  HERALD. 


REAL  CASH  FOR  PEERLESS- STRONG-MORE- 
lite.  Other  reflector  arc  lamps;  motor  generators; 
rectifiers,  Simplex  machines  and  portables.  POST- 
OFFICE  BOX  2042— DeSoto  Station,  Memphis,  Tena. 


The  biggest 
mechanical  factor 
in  today's  movies 

EASTMAN  Super-sensitive  "Pan"  has  caused 
such  widespread  changes  and  improvements 
that  it  easily  rates  as  the  biggest  mechanical 
factor  in  the  excellence  of  today  s  motion 
picture.  On  the  foundation  supplied  by  this 
film,  cameramen,  directors,  actors,  and  labo- 
ratories have  been  able  to  build  a  motion 
picture  art  as  far  ahead  of  old  techniques  as 
movies  on  the  original  Eastman  "Pan"  were 
ahead  of  color-blind  photography...  Eastman 
Super-sensitive  "Pan"  finds  its  fullest  possible 
expression  with  the  gray-backed  base  on 
which  it  is  now  supplied.  Eastman  Kodak 
Company.  (J.  E.  Brulatour,  Inc.,  Distributors, 
New  York,  Chicago,  Hollywood) 

EASTMAN  SUPER-SENSITIVE 

PANCHROMATIC  NEGATIVE  (gray-backed) 


WHO  MAKES  STRONG  WOMEN  WEAK? 


Clark  Gable 

WHO  MAKES  WEAK 
WOMEN  STRONG? 

Clark  Gable 


WHO'S  GOING  TO 
PACK  THEM  IN  BE- 
CAUSE IT'S  POSITIVE- 
LY HIS  BEST  PICTURE? 


G-QBLE 


.  Her  Own 

MROTHy  MflCKfllll 

Q  Qaramount  Qicture 


f^OTION  PICTtRC 


^CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


OP 


2,000-FOOT 
REELS  PROPOSED 

New  uniform  practices  suggesfed  by 
Academy  also  call  for  standardized  script 
format,  print  quality,  film  preservatives 

PUBLIX  RETURNS 
50  TO  COMERFORD 

Between  sixty-five  and  seventy  per  cent 
of  Paramount's  nationwide  circuit  of 
theatres  already  is  decentralized 


MOTION   PICTURE   STOCKS   IN   THE   YEAR  1932 


GAIN  THE  INDUSTIIY'S  ANNUAL 


ONORS-ARI 


THE 


BOX; 


OFFICE 


,.0-» 


S^HOWEI^ED 


Best-  p, 


Best 


•in 


N  M-G-MI 


the 


Am 

Will  M'G'M  top 
the  list  again. 
We  thinK  so. 


> 


Next  compmv  ' 


THE 


1 


212  CRITICS 

vt^R'S  BEST  PlC^H^fs 


Let  an  M-G-M  smi'/e 
he  your  umbrella  on 
a  rainy  . . .  rainy  day!" 


. .  .With  our 


NEW  PRESIDENT 


0 


ivery  day  brings 


I  AM  A  FUGITIVE 


FROM    A    CHAIN  GANG" 


"Not  only  the  best  of  all  the  American  features 
produced  during  1932,  but  one  of  the  best  pic- 
tures that  has  ever  been  made  in  this  country." 

—National  Board  of  Revietv 


Every  schoolboy  knows  the 
A  B  C  of  picture  business— 


Arliss 
Barthelmess 
Cagney 
Daniels  (Bebe) 
Edw.  G.  Robinson 
Fairbanics,  Jr. 
George  Brent 
Joe  E.  Brown 
Joan  Blondeii 
Kay  Francis 


John  Public  is 
saving  up  now 
lor  their 


Lyie  Talbot 
uni 

Powell  (Wm.) 
Ruth  Chatterton 
Stanwyck 
Terry  (Sheila) 
Vinson  (Helen) 
Warren  William 
Young  (Loretta) 


NEW  HITS 


"Silvei^ollar" 
"Lif^egins" 
"Three  On  a  Match" 


/# 


Blessed  Event^^ 


^^The  Mouthpiece^^ 
^^The  Crowd  Roars^^ 

''Union  Depot'' 


taught  the  trade  a  lesson  they'll  i!ifinn§et!  This 
year  more  than  ever  exhibitors  are  going  to  look 

to  WARNERS  asj^i  


Paris  sets  the  style  in  clothes.,. 


Warners  set  1^1^ 

STYLES  in  shows ! 


Remember! 

''Blessed  Event" 
"I  Am  a  Fugitive" 
"TheMouthpiece" 
"Dark  Horse" 
"Union  Depot" 


Watch! 

"42nd  Street" 
"Hard  to  Handle" 
"Employees*  Entrance" 
"Blondie  Johnson" 
"Grand  Slam" 


□ 


And  here's  the  year  when  you 
cash  in  on  the  rich  supply  of 


NEW  STARS 

Warners  have  been 
building  for  you ! . . . 


ALINE  MacMAHON 
BETTE  DAVIS 
ANN  DVORAK 
DICK  POWELL 
GLENDA  FARRELL 
HAROLD  HUBER 
PRESTON  FOSTER 


GUY  KIBBEE 
FRANK  McHUGH 
ELEANOR  HOLM 
RUBY  KEELER 
ALLEN  JENKINS 
CLAIRE  DODD 
PATRICIA  ELLIS 


Ring  out, 
Wild  Belles, 


^STREET/ 


16  STARS 
200  GIRLS 


"Warners  have  unearthed  a  new  slant  on  American 
psychology."  — A^.  Y.  Telegraph,  Feb.,  1932 

"Warners  are  bringing  dynamically  powerful  atmosphere 
back  in  as  the  movie  art  threatens  to  become  effete." 

—TV.  Y.  Sun,  May,  1932 

"Your  pictures  have  been  a  lifesaver  to  us^ — head  and 
shoulders  above  all  others." 

— Fred  Leiberman,  Mass.  Exhibitor,  June,  1932 

"Your  company  in  the  past  season  turned  out  more  hits 
than  any  other  two  companies  in  the  business." 

— fVm.  Cadoret,  Rochester, N.Y .,  Exhibitor,  June,  1932 

"  Warner  Bros,  are  setting  'the  pace  on  pictures  with  an 
ultra-modern  touch."  —Film  Daily,  July,  1932 

"Forty  percent  of  all  3-star  and  4-star  pictures  for  the 
past  six  months  have  been  Warner  Bros." 

— Liberty,  Dec,  1932 

"  Everyone  should  give  a  rising  vote  of  thanks  to  Warner 


Bros." 


—Movie  Classic,  Dec,  1932 


go  on  with  the  story 

,  "1933... 


And  r 


tmmy 


CAGNEYS 

next  is  going  to  be 


Ask  Cincinnati,^' 
Scranton,  Bingham- 
t  o  n ,  New  Yo  r  k , 
about  Warden  Lawes' 


20,000  YEARS 
IN  SING  SING 


(A  First  National  Picture) 


They'll  show  you  just  how  big  it  is, 
*in  pre-release  engagements ! 


V><hicago  Tribune  takes  a  full 
page  to  tell  you  you're  going 
to  get  "THE  FIRST  LADY  OF 
THE  SCREEN"  when  you  get 


VITAPHONE 
^  SHORTS 


And  the  Chatterton  /  ^ 

picture  you  asked  us  /  /\ 

to  make,  comes  to  ' 

the  Roxy,  Jan.  6th —  \ 


RUTH 


CHATTER 


lit 


'Trisco  Jenny" 

(A  First  National  Picture) 


EE 


See  wax  figures  turn 

to  human  beings... 
See  human  beings  turn  to  wax! 


And  more  of 
Warners'  new- 
profit 


.•4-STAR 
WESTERNS 


Starring  the  new  Saturday 
Matinee  Idol — 


JOHN  WAYNE 


"Give  me  a  job 
— a^  any  price!" 


EMPLOYEES 
ENTRANCE 


J 


(A  First  National  Picture) 


probes  the  most  pressing  moral 
problem  of  our  times!— Starring 
Warren  William  —  Loretta  Young 


And  13  More  of  1933's  Ace  Attractions 

READY  NOW! 

WILLIAM  POWELL  In  "LAWYER  MAN"* 

GEORGE  ARLISSin  "THE  KING'S  VACATION"* 

DOUGLAS  FAIRBANKS,  JR.  in  "PARACHUTE 
JUMPER"* 

"BLONDIE  JOHNSON"  with  Joan  Blondell- 
Chester  Morrist 

"GRAND  SLAM"  with  ALL-STAR  CAST* 

WARREN  WILLIAM  in  "THE  MIND  READER"t 

BARTHELMESS  in  "CENTRAL  AIRPORr't 

KAY  FRANCIS  -  GEORGE  BRENT  in  "THE 
KEYHOLF'* 

LORETTA  YOUNG  in  "SHE  HAD  TO  SAY  YES"t 

BETTE  DAVIS  in  "EX-LADY"* 

DOUGLAS  FAIRBANKS,  JR.  in  "SUCKER"* 

"BLUE  MOON  MURDER  CASP'  with  ALL- 
STAR  CAST* 

JAMES  CAGNEY  in  "PICTURE  SNATCHER"* 


EE 


*A  Warner  Bros.  Picture 
tA  First  National  Picture 


WARNER 
BROS. 

SMASHING 
THRU/  . 


IN  1933! 


VITAGRAPH,  INC.,  DISTRIBUTORS 


URN  -7  ms  ' 

©CIB  17  8033 


MOTION  PICTURE  HERALD 


-i 

Vol.  no,  No.  2 

/ 

January  7,  1933 

ENTER  MR.  ROCKEFELLER 

ALMOST  inadvertently,  it  seems,  Mr.  John  D.  Rockefeller, 
Jr.,  has  become  one  of  the  largest  of  investors  in  the 
motion  picture,  v/hat  with  the  hundred  thousand  shares 
in  RKO  held  by  his  Metropolitan  Square  Corporation  on  a 
lease  adjustment  and  the  very  large  Rockefeller  holdings  In 
the  Chase  National  Bank,  which  has  in  turn  quite  a  bit  of  Fox, 
to  say  nothing  of  some  other  odds  and  ends.  This  will  not  do 
the  industry  a  bit  of  harm — and  now  once  and  forever  the 
motion  picture  Is  woven  completely  into  the  fabric  of  American 
business.    It  can  never  again  be  a  little  lone  world  by  itself. 

AAA 
A  TRENDLESS  SEASON 

THE  astute  dramatic  critics  of  the  New  York  press  have 
been  up  and  down  Broadway  examining  into  the  prospects 
of  the  stage  for  the  year  and  find  themselves,  and  the 
stage,  in  a  pretty  pickle.  They  are  unhappy  to  relate  that 
there  appear  to  be  no  trends,  only  just  a  bit  of  this  and  that, 
scheduled  for  now  and  then,  all  with  a  heavy  over-mantling  of 
maybe.  Now  a  dramatic  season  without  a  trend  Is  just  as 
unorthodox  as  a  motion  picture  season  without  a  cycle.  While 
It  is  upsetting  to  have  things  different,  it  might  be  observed 
that  the  cause  of  entertainment,  from  the  point  of  view  of 
the  consumer,  can  do  without  trends  and  cycles  for  a  long 
time.  Trends  and  cycles  alike  mean  production  that  is  based 
on  what  some  one  else  thought  of  first.  The  principle  works 
out  rather  better  in  the  clothing  trade  than  for  stage  and 
screen. 

Meanwhile,  over  in  Europe  there  Is  a  trend,  a  trend  to  the 
cheerful.  Germany  Is  having  a  wave  of  musical  and  light 
comedy  pictures,  so  Is  France.  Denmark  and  Sweden  are 
making  comedies.  Among  American  films  the  important  dis- 
tribution successes  are  Buster  Keaton's,  Harold  Lloyd's  and 
farces  like  "This  Is  the  Night,"  according  to  Mr.  Albert  Deane 
of  Paramount  International  Corporation. 

AAA 

IT  WILL  PASS 

A SCANNING  of  the  "Headlines  of  1932"  suffices  to 
remind  us  that  there  was  solid  sincerity  In  Mark  Twain's 
'  remark:  "I  am  an  old  man  and  I  have  had  many  troubles, 
most  of  which  never  happened."  A  considerable  number  of 
burning  issues,  like  "exclusive  runs"  for  example,  appear  to 
have  solved  themselves.  Time  is  not  only  a  healer  but  a 
solvent.  It  has  been  related  of  Napoleon  that  he  had  six 
baskets  for  mail,  each  devoted  to  the  incoming  letters  of  a 
week,  and  always  gave  his  attention  to  the  oldest,  a  week  at 
a  time.  "Because,"  he  explained,  "It  Is  then  always  too  late 
to  take  someone's  foolish  advice."  There  are  many  important 
matters  about  which  nothing  needs  to  be  done.  That's  our 
favorite  decision. 


EVERY  little  while  some  writer  or  speaker,  discussing  the 
screen,  remarks  with  the  flourish  of  discovery  that  the 
Chinese  have  said:  "A  picture  Is  better  than  10,000 
words,"  or  a  thousand  words  or  any  other  handy  figure.  The 
old  quotation  is  pretty  well  worn,  but  since  It  seems  destined 
to  stay  in  the  phrase  book  it  Is  about  time  to  restore  its 
authenticity.  The  original  Chinese  sage  did  not  write  It  that 
way  at  all.  The  editor  himself  delicately  admits  excavating 
this  adage,  some  two  decades  ago,  from  the  ancient  Chinese 
as  reproduced  In  a  volume  published  about  1850.  The  correct 
translation  is:  "One  hundred  tellings  are  not  so  good  as  one 
seeing."  Practically  all  Chinese  adages  and  aphorisms  are 
worded  In  this  reverse  and  negative  manner.  They  like  them 
that  way. 

AAA 

HORSE  FEATHERS 

JUST  for  the  record:  The  board  of  censors  at  Palo  Alto 
In  California  has  barred  "Life  Begins".  On  Leiand  Stan-, 
ford's  race  horse  farm  at  Palo  Alto  in  the  '70's,  in  the 
process  of  picturing  horses  In  motion,  the  evolution  of  the 
motion  picture  achieved  its  last  link  before  the  screen.  Now 
the  stork  wins. 

AAA 
AFTER  BOOZE,  WHAT? 

THE  motion  picture  industry,  more  especially  In  exhibition 
In  the  larger  centers,  has  suffered  not  a  little  at  the  hands 
of  racketeering  union  officials.  Now  that  the  end  of  pro- 
hibition seems  to  be  in  sight  the  more  competent  banditti 
of  the  rum  running  syndicates  are  looking  about  for  new  busi- 
ness opportunities,  and,  If  reports  are  to  be  credited,  with 
acute  interest  in  the  possibilities  among  the  labor  unions. 
Now  Is  not  too  soon  for  both  the  Industry  and  its  unions  to  be 
getting  alert.  The  revelations  of  the  last  two  years  indicate 
with  painful  clarity  what  the  cost  of  racketeering  control  Is 
to  both  employer  and  employe. 

AAA 
CONCERNING  COWOLOGY 

THE  esteemed  and  Itinerant  Mr.  J.  C.  Jenkins  of  the  Herald 
staff,  whose  work  is  always  where  the  weather  is  best,  has 
the  temerity  to  write  from  Texas  in  disagreement  with  the 
editor's  observation  concerning  the  Influence  of  wild  mustard 
on  the  cow's  contribution  to  the  gelatine  component  of  film. 
He  says  it  isn't  mustard  at  all,  but  Instead  Nebraska  alfalfa 
and  corn.  We've  seen  some  film  that  suggested  jimpson  weed. 

AAA 

"One  of  the  troubles  with  some  industries,  now  and  then," 
remarked  one  of  the  most  able  engineers,  "Is  the  Impact  of 
kilo-dollars  on  micro-ideas." 


MOTION  PICTURE  HERALD  MARTIN  pUIGLEY.  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909;  The  Film 
Index,  founded  1906.  Publish-ed  every  Thursday  by  Quigley  Publishing  Connpany,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-in-Chief 
and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad.  Managing  Editor;  Chicago  office,  407  South  Dearborn 
street,  Edwin  S.  Clifford,  manager;  Hollywood  office.  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhill  Drive,  Edgware,  London,  England, 
W.  hi.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee.  Germany,  Hans  Tintner,  representative;  Paris  office,  I  Rue  Gabrielle,  Paris  18°,  France, 
Paul  Gordeaux,  representative;  Sydney  office,  102  Sussex  street,  Sydney.  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  193"  by  Ouigley  Publishing  Company.  All  editorial  and  business  correspondence  should 
be  addressed  to  the  New  York  Office.  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2 
■of  Motion  Picture  Herald.    Other  puigley  Publications:     Motion  Picture  Daily,  The  Hollywood   Herald,  The  Motion  Picture  Almanac,  published  annually,  and  The  Chicagoan- 


Through  a  Latticed  Window  .  .  . 
from  the  pagoda  of  the  River 
Gods  at  the  gateway  to  the 
Gorges  of  the  Giant  of  the 
Yangtse  river,  Wab  Chow  Fu, 
China.  This  is  a  still  representa- 
tive of  the  pictorial  material  in- 
cluded in  the  forthcoming  Fox 
Movietone  Magic  Carpet  travel- 
ogue, "The  Gorges  of  the  Giant." 


Still  photography  by 
BONNEY  POWELL 


the  sti 

[8] 


of  the  month 


January  7,1933 


MOTION    PICTURE  HERALD 


9 


2,000-FOOT  REELS  ARE  DISCUSSED 
AS  BIG  ECONOMY  TO  THE  INDUSTRY 


Secretary  Cowan  of  Academy 
Confers  with  Eastern  Leaders 
on  Research  Council's  Pro- 
gram Affecting  10  Practices 

The  new  standard  of  a  2,000-foot  reel, 
proposed  by  the  Research  Council  of  the 
Academy  of  Motion  Picture  Arts  and 
Sciences  to  supplant  the  present  length  of 
1,000  feet,  was  being  discussed  this  week  in 
conferences  held  in  New  York  between  Les- 
ter Cowan,  executive  secretary  of  the  Coun- 
cil, and  home  office  executives  of  distribu- 
tors, theatres  and  exchanges  and  leading 
equipment  manufacturers.  A  complete  pro- 
gram of  ten  major  industry  practices,  which 
were  outlined  by  the  various  subcommittees 
of  the  Academy's  Research  Council  last 
month,  also  covered  standardization  of  non- 
halation  tint,  quality  of  release  prints,  film 
preservatives,  development  of  a  silent  cam- 
era, more  efficient  use  of  the  35mm  film 
area,  correction  of  distortion  in  projection, 
economies  in  recording,  standardization  of 
screen  illumination  for  studio  review  rooms, 
and  a  standard  form  for  scripts.  Summar- 
ized herewith  are  the  reports  on  the  2000- 
foot  reel,  format  of  scripts,  print  quality,  and 
film  preservatives.  The  other  subjects  will 
be  treated  in  next  week's  issue. 

Speaking  at  the  meeting,  Darryl  Zanuck, 
chairman  of  the  Council,  described  the  or- 
ganization and  scope  of  that  group.  "Specifi- 
cally, our  job  is  to  do  our  utmost  in  an 
ef¥ort  to  get  pictures  of  a  better  quality  on 
the  screen  and  to  get  them  there  with 
greater  efficiency  and  with  a  lower  net  cost," 
Mr.  Zanuck  said. 

"The  original  procedure  of  the  Producers- 
Technicians  Committee  was  limited  to  act 
only  on  technical  matters.  The  Research 
Council  may  consider  problems  of  a  tech- 
nical nature  which  concern  the  actor,  di- 
rector and  writer  as  well.  It  is  my  inten- 
tion, as  I  am  certain  that  it  is  your  wish,  to 
apply  the  same  principles  of  cooperation,  in- 
vestigation and  action  to  the  problems  of 
writers,  actors  and  directors  that  this  com- 
mittee has  in  the  past  applied  to  the  techni- 
cal field." 

The  following  summary  represents  the  re- 
ports of  the  work  of  various  Academy  spe- 
cial committees  assigned  to  specific  projects 
and  presented  at  the  last  meeting  of  the  Re- 
search Council,  from  which  sources  they  will 
probably  reach  distributors  and  producers : 

AN  EFFECTIVE  UNIFORM 
PRACTICE  ON  REEL  LENGTH 

Problem 

In  cutting,  release  printing,  distribution,  ship- 
ping, and  exchange  inspection,  the  producing 
companies  are  using  the  reel  of  from  800  to 
1,000  feet,  which  has  been  the  established  unit 
for  many  years.  Most  theatres,  however,  are 
equipped  with  2,000  foot  magazines  and  an  in- 
creasing proportion  are  doubling  up  the  reels 
for  projection.  The  situation  is  complicated  by 
the  preference  for  longer  reels  among  many 
projectionists  in  first  run  houses,  by  the  num- 
ber of  theatres  in  which  only  "-"ne  projectionist 
is  employed,  by  the  fact  that  studios  are  fre- 
quently unable  to  avoid  issuing  reels  of  very 


short  length,  and  by  the  fact  that  the  ex- 
changes have  not  been  able  to  enforce  penal- 
ties against  reel  doubling. 

The  cost  of  handling  prints  in  the  theatres 
and  exchanges  is  substantially  increased  by  the 
fact  that  pictures  are  not  distributed  and  pro- 
jected on  the  same  length  reel.  Standard  Re- 
lease Print  leader  and  trailer  is  supplied  with 
every  reel  on  the  assumption  that  it  will  be 
used  to  secure  an  accurate  change-over  from 
reel  to  reel.  The  added  costs  of  maintaining 
leaders  and  ends  of  reels  in  the  exchanges  and 
of  cutting,  doubling  and  re-splicing  tlje  reels 
in  the  theatres  are  directly  chargeable  to  the 
lack  of  an  established  uniform  practice  on  reel 
length. 

Committee 

J.  M.  Nickolaus,  Chairman;  S.  J.  Twining, 
J.  J.  Milstein,  A.  J.  Guerin,  Sidney  Burton. 

Objectives 

To  secure  further  data  from  all  companies 
to  determine  the  extent  of  the  practice  of  reel 
doubling  and  the  annual  cost  to  the  industry. 
To  determine  the  most  efficient  length  of  reel 
unit,  from  the  viewpoints  of  production,  ship- 
ping, and  cost.  To  particularly  investigate  the 
feasibility  of  release  in  lengths  of  1,600  to  1,- 
800  feet,  using  reels  with  4-inch  hubs  to  reduce 
wear  on  film  ends.  To  carry  on  development 
of  improved  designs  of  shipping  reels.  To 
study  foreign  release  and  disc  release  in  re- 
lation to  reel  length.  To  propose  a  compre- 
hensive program  to  give  the  industry  the  ad- 
vantage on  unified  action  in  establishing  an  ef- 
fective uniform  practice. 

Digest  of  Preliminary  Report 

The  committee  has  made  a  preliminary  inves- 
tigation of  the  costs,  difficulties,  and  detailed 
changes  that  would  be  necessary  to  establish 
a  longer  unit  of  reel  length  that  could  be  in- 

This  IVeek 

2,000--foot   reels   are    proposed    as  big 

saving   to   industry  Page  9 

RKO    Roxy   Theatre    in    Radio    City  is 

successfully  opened  Page  I  1 

Publix  now  65  per  cent  decentralized; 
circuit  turns  back  50  theatres  to 
Comerford  Page  10 

Motion  picture  stocks  in  the  year  1932    Page  17 

Leo  Meehan  comments  on  latest  prod- 
uct of  the  studios  Page  18 

Highlights  of  1932  pass  in  review  Page  30 

FEATURES 

Editorial  Page  7 

The  Camera  Reports  Page  13 

Asides  and   Interludes  Page  16 

J.  C.  Jenkins — His  Colyum  Page  42 

DEPARTMENTS 

Box  Office  Receipts  Page  38 

Showmen's  Reviews  Page  23 

Managers  Round  Table  Page  47 

Short  Features  Page  65 

Technological  Page  46 

The  Release  Chart  Page  59 

What  the  Picture  Did  for  Me  Page  43 

Up  and  Down  the  Alley  Page  65 

Classified  Advertising  Page  66 


Research  Council  Proposes 
Methods  to  Raise  Print  Qual- 
ity, Standardize  Format  of 
Scripts,  Improve  Film  Care 

corporated  into  the  Standard  Release  Print 
specfications  as  a  uniform  practice  for  the  in- 
dustry. Tentative  specifications  were  reported 
for  a  13^-inch  reel  (with  4-inch  hub)  to  carry 
a  maximum  of  1,700  feet.  The  committee 
recommended  that  this  be  used  as  a  basis  to  se- 
cure further  data  on  costs  and  savings  in  the 
individual  companies.  The  committee  also  rec- 
ommended a  revision  in  the  specifications  of 
the  Academy  Standard  Release  Print  make-up 
with  the  object  of  securing  a  saving  to  the 
industry  through  the  elimination  of  certain  foot- 
age in  the  leader  which  is  no  longer  needed. 

Action  of  Council 

The  procedure  of  the  committee  to  date  was 
approved.  The  committee  was  authorized  to 
communicate  the  specifications  to  the  individual 
companies  with  the  understanding  that  these  are 
tentative  and  to  serve  as  a  basis  for  securing 
further  data. 

AVERAGE  QUALITY  OF 
RELEASE  PRINTS 

Problem 

Laboratories  in  Hollywood  operated  by  or  in 
close  touch  with  the  production  studios  have  es- 
tablished high  standards  of  quality  and  uniform- 
ity of  product.  In  many  cases  release  prints 
and  replacements  are  made  by  laboratories  lo- 
cated in  all  parts  of  the  world  and  under  pres- 
ent conditions  no  company  can  be  sure  that  these 
will  be  as  good  as  Hollywood  prints  obtained 
from  the  same  negative.  Measuring  instru- 
ments of  the  various  laboratories  are  not  cali- 
brated to  any  common  standard  and  specifica- 
tions for  optimum  prints  are  difficult  to  set  and 
enforce. 

Committee 

L.  E.  Clark,  Chairman;  laboratory  and  soimd 
department  executives  and  commercial  labora- 
tory technical  executives  as  committee  of  the 
whole. 

Objectives 

To  formulate  and  give  recognition  to  those 
desirable  standards  as  to  which  there  is  general 
agreement.  To  bring  more  forcibly  to  the 
attention  of  production  executives  generally  the 
desirability  of  insuring  that  the  theatre  release 
is  of  as  good  quality  as  the  answer  print.  To 
undertake  a  program  along  the  following  lines : 
Standardization  of  review  room  projection 
equipment.  Establishment  of  international  stand- 
ard reference  sensitometer.  Establishment  of 
standard  means  for  calibrating  densitometers. 
Further  investigation  of  the  proposal  to  incor- 
porate a  density  spot  or  simplified  sensitometric 
strip  in  negative  leader  of  each  reel  as  means 
of  specifying  print  requirements. 

Digest  of  Preliminary  Report 

After  study  of  the  history  of  the  problem  to 
date  and  consideration  of  the  points  brought 
together  in  a  previous  report  by  W.  C.  Harcus, 
the  committee  offered  the  following  recommen- 
dations : 

a.  That  no  attempt  be  made  to  set  product 
standards,  but  that  all  efforts  be  directed  en- 
tirely toward  setting  of  standards  for  equip- 
ment. 

b.  That  the  densitometer  and  sensitometer  ap- 

(Continued  on  page  22) 


10 


MOTION    PICTURE  HERALD 


January    7,  1933 


PUBLIX  NOW  65%  DECENTRALIZED; 
CIRCUIT  RETURNS  50  TO  COMERFORD 


Former  Circuit  Owner  Gets  In- 
terest in  Houses  in  28  Pennsyl- 
vania and  2  New  York  Cities; 
Taking    Over  Management 

Paraniount's  nationwide  circuit  of  motion 
picture  theatres,  variously  reported  to  have 
included  from  1,000  to  1,200  properties,  has 
been  decentralized  65  to  70  per  cent.  Con- 
summation last  weekend  of  a  deal  whereby 
the  corporation  returns  approximately  50 
houses  in  the  coal  mining  sector  of  Penn- 
sylvania to  M.  E.  Comer  ford  is  the  latest 
development  in  the  movement  which  got 
underway  late  in  October  when  John  Hertz, 
chairman  of  the  finance  committee,  and  rep- 
resenting the  bankers,  declared  for  local 
autonomy  in  the  interest  of  greater  economy 
and  efficiency. 

Negotiations  between  Paramount  and  the 
Comerford  interests  were  drawn  out  over 
many  weeks.  The  deal  gives  Mr.  Comer- 
ford  an  interest  in  the  group  of  theatres  in 
Scranton,  Wilkes-Barre  and  other  cities  in 
Pennsylvania,  formerly  owned  by  him  and 
sold  to  Paramount  in  August,  1930,  for  a 
sum  reported  to  have  been  $18,000,000,  of 
which  about  $6,000,000  was  supposed  to 
have  been  actually  paid. 

In  addition  to  re-acquiring  the  interest 
in  the  properties  in  association  with  Publix, 
the  Comerford  group  will  take  over  active 
management  of  the  circuit. 

George  Walsh,  who  has  been  in  charge  of 
the  circuit  since  it  was  acquired  by  Para- 
mount, moves  to  the  company's  headquar- 
ters in  New  York,  where  he  will  become 
assistant  to  Sam  Dembow,  Jr.,  who  is  in 
charge  of  the  theatre  department.  Frank 
Walker  again  will  play  an  important  part 
in  the  circuit's  operation  with  Mr.  Comer- 
ford. Theatres  included  in  the  deal  are  in 
28  Pennsylvania  and  two  New  York  cities, 
as  follows : 

PENNSYLVANIA 

Bloomberg — Capitol. 

Carlisle — Orpheura,  Strand. 

Danville — Ritz. 

Dickson  City— Rex. 

Dunnmore — Garden. 

Duryea — Pastime. 

Forest  City— Freedman. 

Hazleton— Capitol,  Freeley,  Grand. 

Honesdale — Lyric. 

Kingston — Kingston. 

Luzerne — Luzerne. 

Mauch  Chunk — Capitol. 

Northumberland — Savoy. 

Old  Forge— Holland. 

Olypheint— Granada. 

Peu-sons — Parsons. 

Pittston — American,  Roman. 

Pittston — Roman. 

Plymouth — Shawnee. 

Pottsville— Capitol,  Hippodrome. 

SajTe — Say  re.  „.  , 

Scranton— Bell,    Capitol,    Globe,    Manhattan,  Rialto, 

Ritz,  Riviera,  Roosevelt. 
State— Strand,  West  Side. 
Shenandoah — Strand. 
Sunbury— Rialto,  Strand. 
Towanda — Keystone. 

Wilkes-Barre— Alhambra,   Capitol,   Hale,  Irvmg,  Or- 

pheum,  Penn,  Sterling. 
Jersey  Shore — ^Victoria. 

NEW  YORK 

Owego— Tioga. 
Waverly — Capitol. 

Decentralization  of  the  Paramount  prop- 
erties has  proceeded  at  a  rapid  pace.  The 
more  important  deals,  besides  Mr.  Comer- 
ford's,  included  disposition    of    blocks  of 


PROMINENT  WOMEN 
SELECT  ROXY  FILMS 

Howard  S.  Cullman,  now  directing 
the  original  Roxy  theatre,  has  organ- 
ized an  "advisory  committee  on  film 
selection,"  comprising  a  group  of 
prominent  New  Yorkers,  which  will 
pass  on  the  film  selections  for  the 
theatre  at  weekly  meetings  vAth  Mr. 
Cullman  in  advance  of  showings.  In- 
cluded in  the  group  are  Mrs.  Oliver 
Harriman,  Mrs.  Kermit  Roosevelt, 
Mrs.  Marshall  Field,  Mrs.  Kenneth 
O'Brien  and  Mrs.  Max  Rossbach.  The 
committee,  it  is  indicated,  unll  have 
a  definite  voice  in  selection.  Its  for- 
mation is  described  as  "an  effort  to 
choose  films  not  alone  on  the  basis  of 
'trade'  or  motion  picture  ideas,  but  on 
the  basis  of  the  best  standards  and 
real  desires  of  the  community,  as  in- 
terpreted by  some  of  its  outstanding 
members." 


theatres  in  the  south  to  E.  V.  Richards,  em- 
bracing the  old  Saenger  circuit.  Mr.  Rich- 
ards assumed  active  management  January 
1.  Nathan  Goldstein  took  back  the  former 
Goldstein  Brothers  houses  in  New  England. 
R.  J.  O'Donnell  and  William  Jenkins  fig- 
ured in  a  deal  including  23  Publix  prop- 
erties in  Texas.  Ed  Dubinsky's  houses 
were  returned  and  so  were  groups  to  E.  J. 
Sparks,  Wilby-Kincey  and  others. 

Mr.  Dembow,  under  whose  direction  the 
movement  is  proceeding,  said  in  an  inter- 
view that  the  decentralization  policy  had 
been  entirely  successful  thus  far,  with  dis- 
tinct improvement  indicated  in  some  cases, 
although  most  of  the  decentralized  houses 
have  been  under  local  operation  for  only  a 
comparatively  short  time.  Mr.  Dembow  is 
believed  to  have  reflected  the  sentiments  of 
the  management  when  he  said  that  theatre 
managment  was  a  purely  local  affair  and 
should  always  be  conducted  on  that  basis. 

The  ultimate  success  of  the  theatre  de- 
centralization policy  rests  with  the  personal 
ability  of  owners  and  managers  in  the  field 
who  are  now  being  restored  to  active  part- 
nership, according  to  Mr.  Dembow.  Prac- 
tically all  the  deals  thus  far  have  been  on 
the  basis  of  operating  partnerships.  The 
only  outright  sale  definitely  known  was  the 
Sparks  group  in  Florida.  Generally,  Para- 
mount disposed  of  a  part  interest,  turned 
over  complete  management  to  the  second 
party  and  will  participate  in  profits. 

John  Hertz  recently  gave  credit  for  the 
decentralization  plan  to  Mr.  Dembow  and 
to  Leo  Spitz,  an  executive  of  the  corpora- 
tion. 

Mr.  Dembow  traced  the  growth  of  Pub- 
lix through  the  pre-depression  years,  when 
the  company  built  the  largest  theatre  cir- 
cuit in  the  country,  during  a  time  when 
large  scale  production  and  operation  were 
the  order  of  the  day.  "During  1928  and 
until  the  latter  part  of  1930,  when  the  situa- 
tion definitely  changed,"  he  said,  "we  were 
taking  over  theatre  after  theatre  and  trans- 


New  Policy  Successful,  with 
Definite  Improvement  Indi- 
cated in  Some  Cases,  Dem- 
bow; Warners  Dispose  of  7 

ferring  its  management  to  our  home  office 
in  New  York.  With  business  as  good  as  it 
was  at  the  first  period  of  that  organization 
of  a  nationwide  group  of  theatres,  the 
process  was  justified  and  immediately  re- 
sulted in  certain  savings.  But  when  we 
reached  the  fall  of  1930,  it  was  obvious  that, 
the  strain  of  increasingly  poor  business  con- 
ditions was  uncovering  much  that  was 
wrong  with  the  system. 

"In  the  first  place  we  learned,  and  learned 
quickly,  that  the  local  owners  and  operators, 
from  whom  we  had  taken  control  of  situa- 
tions, were  invariably  in  a  better  position 
to  obtain  advantageous  deals  with  their  local 
unions,  their  landlords,  civic  authorities." 

While  decentralization  has  been  practiced 
principally  by  Paramount,  it  was  announced 
last  week  by  Warner  Brothers  that  seven 
of  their  theatres  in  Indiana  have  been  dis- 
posed of  to  A.  W.  Sobler  and  Alexander 
Manta.  Houses  included  in  this  deal  are  the 
Hoosier  and  Capitol,  at  Whiting;  Indiana 
and  American,  Indiana  Harbor ;  Bucklen 
and  Warner  at  Elkhart,  and  the  Jefferson, 
Goshen. 


Mentor  Pictures 
To  Import  Films 

A  new  company.  Mentor  Pictures,  Inc., 
was  recently  incorporated  as  a  $500,000 
closed  corporation  for  the  purpose  of  im- 
porting scientific,  educational,  novelty  and 
feature  motion  pictures  from  Europe.  Tem- 
porary offices  'are  at  220  West  42  street, 
New  York. 

Dr.  N.  I.  Stone,  New  York,  is  treasurer 
of  the  corporation.  Joseph  L.  Young  is 
secretary,  and  W.  E.  MacKee  is  vice- 
president.  All  have  been  active  previously 
in  the  industry.  Hans  von  Fraunhofer,  of 
Fraunhofer  and  Company,  Berlin,  is 
European  representative  of  Mentor,  with  of- 
fices in  Berlin,  Hamburg,  Budapest  and 
Vienna.  He  is  also  general  manager  of 
Photochrome  Company,  Inc.,  which  controls 
the  Wolfe-Hiede  process  of  natural  color 
production  in  both  35  and  16  millimeter. 

The  first  releases  of  Mentor  Pictures  in 
the  educational  and  scientific  fields  will  be 
available  March  IS.  Sound  tracks  for  the 
American  market  will  be  recorded  in  New 
York.  Silent  versions  will  be  edited  by 
Thomas  Hogan,  formerly  with  Pathe  Audio 
Review,  who  also  will  be  in  charge  of  all 
recording. 


Vitaphone  Plant  to  Close 

The  Vitaphone  studio,  Warner  short  sub- 
ject plant  in  Brooklyn,  will  close  on  Janu- 
ary 14  for  a  period  of  approximately  six 
weeks,  reopening  about  March  1.  By  the 
closing  date,  the  studio  will  have  virtually 
completed  its  current  production  schedule. 


January  7,1933 


MOTION    PICTURE  HERALD 


RKO  ROXY  OPENS  AND  CLOSES,  AS 
MUSIC  HALL  GOES  TO  FILM  POLICY 


Institution  of  Motion  Picture  Re- 
flects Impressively  Restrained 
Modernism,  Good  Taste  and 
Theatrical  Housekeeping 

BULLETIN 

The  new  Radio  City  Music 
Hall  is  going  over  to  pictures, 
with  presentations,  at  popular 
prices,  and  the  RKO  Roxy  thea- 
tre was  scheduled  Thursday  to  go 
dark  pending  determination  of 
policy.  Less  than  two  weeks  af- 
ter the  two  openings,  the  follow- 
ing notice,  signed  by  William 
Stern,  general  stage  manager, 
was  posted  late  Wednesday  night 
upon  the  call  board  of  the  RKO 
Roxy : 

"Due  to  unforeseen  emergen- 
cies it  will  be  necessary  to  close 
this  theatre  temporarily,  effective 
January  11.  This  is  no  reflection 
on  anyone's  work,  but  rather  a 
necessity  which  we  regret  to 
state  must  be  put  into  effect." 

by  TERRY  RAMSAYE 

The  RKO  Roxy  Theatre  in  Radio  City, 
the  motion  picture  component  of  the  Rocke- 
feller Center  amusement  enterprises,  is  now 
open,  successfully  open,  and  there  is  reason- 
able assurance  that  there  is  no  revolution  in 
the  art  of  exhibition  yet  in  sight. 

The  opening  program  was  a  standard 
product  of  the  capable  showmanship  of  Mr. 
Samuel  L.  Rothafel,  long  familiar  to  the 
observers  of  his  two  decades  of  successful 
presentation. 

The  bill  included  an  overture,  a  newsreel 
section,  a  cartoon  comedy  and  a  drama,  all 
RKO  product.  There  were  five  stage  show 
numbers  of  varying  merit. 

The  picture  house  opening  coming  on 
Thursday  night  of  last  week,  only  forty- 
eight  hours  after  the  opening  of  the  Radio 
City  Music  Hall  by  the  same  showman,  two 
squares  up  Sixth  avenue,  detailed  in  these 
pages  in  the  last  issue,  makes  a  comparison 
inevitable,  even  if  the  projects  are  not  es- 
pecially mutually  relevant.  To  one  specta- 
tor at  least  it  appeared  that  the  picture  the- 
atre and  its  show  seemed  considerably  more 
closely  attuned  to  a  reasonable  conception 
of  the  world  and  its  people. 

A  Theatre  of  Good  Taste 

A  theatre  of  impressively  restrained  mod- 
ernism and  good  taste,  reflecting  and  repre- 
senting the  sum  total  of  all  the  technological 
resources  of  the  period,  organized  and  man- 
aged after  the  manner  of  theatrical  house- 
keeping perfection  which  is  one  of  the  out- 
standing Rothafel  contributions,  presented 
an  entertainment  that  pleased  its  audience 
of  3,700.  That  is  a  success. 

The  opening  evening  was  another  most 
gala  event,  with  the  ca«t  of  "Who's  Who 


MR.  WILL  HAYS 
said: 

1  congratulate  the  motion  picture 
art,  for  which  this  shall  he  a  dis- 
tinguished show  window,  and  I  am 
sure  that  1  voice  universal  public  ap- 
preciation. 

But  this  is  not  the  dedication  of  a 
theatre — it  is  a  reafirmation  of  faith 
in  Americans  indestructible  destiny  and 
a  declaration  that  we  still  carry  on  in 
the  tradition  of  our  forefathers. 

Tonight  we  render  tribute  to  this 
embodiment  of  American  indomitable- 
ness  and  fearlessness,  which  rises,  like 
a  Pharos,  out  of  the  blinding  fogs  of 
irresolution  and  bewilderment  to  pro- 
claim that  leadership  has  not  failed 
us;  that  the  mighty  fortunes  of 
America  have  not  deserted  their  con- 
structive tasks;  that  the  vision  of 
great  captains  is  not  blurred  by  de- 
pression, and  that  our  fundamental 
structure  and  undepleted  opportunities 
encourage  investment  of  grander  scale 
and  vaster  scope  than  the  creations 
which  line  our  past. 


and  What's  What"  practically  identical  with 
the  parade  of  fame  and  glory  at  the  Music 
Hall  opening,  including  the  two  hundred 
police,  the  traffic  jams,  the  newsreel  cameras 
and  the  general  excitement.  Mr.  Rothafel, 
in  subdued  and  modest  voice,  introduced  Mr. 
M.  H.  Aylesworth,  president  of  RKO  and 
the  National  Broadcasting  Company,  and  he 
in  turn  presented  Mr.  Will  H.  Hays.  Mr. 
Hays  made  a  ringing  speech  of  laudations, 
for  the  motion  picture,  for  the  theatre,  for 
America  and  for  Mr.  Rockefeller.  After 
which,  at  the  invitation  of  Mr.  Hays,  every 
one  stood  up  for  Mr.  Rockefeller  and  then 
the  show  started. 

The  "Dedication  Overture"  by  Mr.  Mau- 
rice Baron  of  the  Radio  City  Theatres  staff 
purported  to  depict  the  history  of  Manhat- 
tan Island  from  the  landing  of  the  Dutch 
to  the  building  of  Radio  City.  It  was  re- 
inforced with  a  stage  tableau,  charmingly 
lighted  and  devoted  especially  to  the  time 
the  Indians  sold  the  island  for  twenty-four 
dollars'  worth  of  beads.  It  seemed  fitting 
that  this  should  be  commemorated  on  the 
spot  where  Roxy  had  sold  Mr.  Rockefeller 
so  much. 

To  the  members  of  the  motion  picture 
community  of  Manhattan  Island  there  was, 
or  should  have  been,  a  thrill  of  recognition 
in  a  great  shadow  play  number,  wherein  a 
slight  symbolic  dancer  cast  a  vast  shadow 
engaged  in  the  enactment  of  movements 
synchronized  with  musically  assorted  sounds 
related  to  the  Machine  Age.  It  vvas  the  ulti- 
mate, first,  and  mayhap  final,  delivery  of  the 
Titan  that  Hy  Daab  advertised  for  so  long. 
He  was  on  the  way  so  long  he  got  to  be 
40  feet  tall. 

The  newsreel  was  made  up  of  assembled 


First  Program  Is  Standard  Prod- 
uct of  Capable  Showmanship 
of  Samuel  Rothafel — Hays' 
Speech  Rings  with  Laudations 

cuts  in  the  Roxy  manner.  It  was  unexcit- 
edly  just  newsreel  without  much  news,  but 
plenty  of  reel.  News  being  what  it  is,  noth- 
ing could  be  done  about  it. 

Here  and  there  one  gets  touches  in  the 
Roxy  shows  that  reflect  the  fact  that  he  has 
been  abroad  a  bit  of  late.  Some  of  them  in- 
cline one  to  the  wish  that  he  had  stayed 
home.  One  of  the  "Continental"  touches  of 
the  bill  is  Mr.  Emil  Boreo,  said  to  be  an 
"internationally  noted  music  hall  artist." 
Mr.  Boreo  did  tricks  with  his  hat  and 
chanted  in  speakeasy  French.  He  delayed 
the  show  quite  a  while.  The  Roxy  Ballet 
Corps  did  itself  proud  with  a  sparkling  per- 
formance and  the  RKO  Roxy  Roxyettes  and 
chorus  presented  a  number  that  was  a  mar- 
vel of  beauty  and  color  and  a  piece  of  the 
old  Roxy  glory.  The  cartoon  comedy, 
"Opening  Nights,"  was  funny  if  you  felt 
that  way.  In  view  of  the  fact  that  it  did  not 
present  the  best  that  the  screen  can  do  in 
animated  cartoonery  it  did  not  precisely  add 
to  the  magnificence  of  the  occasion.  There- 
upon appeared  a  vaudeville  act,  consisting 
of  Dave  Apollon,  a  Russian,  and  his  "Mexi- 
can Apollonians,"  being  a  string  band.  Mr. 
Apollon  was  sure  he  was  funny.  He  slew 
and  dragged  in  a  joke  about  what  Man- 
hattan calls  "fairies"  and  he  introduced  a 
very  spacious  young  woman  who  sang  "Pic- 
colo Pete"  and  another  number,  just  as  she 
used  to  at  a  night  club  in  Paterson,  New 
Jersey,  and  exited  the  same  way,  laughing 
and  rubbing  her  hypogastrium.  Those  two 
touches  are  new  to  the  Roxy  technique.  He 
does  not  need  them. 

Feature  Up  to  the  Occasion 

The  feature  drama,  "The  Animal  King- 
dom," produced  by  RKO  and  presenting 
Ann  Harding,  Leslie  Howard  and  Myrna 
Loy,  was  competently  up  to  the  occasion, 
and  despite  the  assorted  views  of  the  critics 
massed  for  the  opening,  was  good  motion 
picture.  It  has  been  sufficiently  reviewed  in 
previous  issues  of  Motion  Picture 
Herald. 

The  architectural  charms  of  the  theatre 
kept  the  first  nighters  engaged  for  more 
than  an  hour  before  the  opening  of  the  pro- 
gram. Last  week's  issue  of  the  Herald 
presented  pictures,  and  complete  description 
and  discussion  for  showmen  will  be  pre- 
sented by  Mr.  George  Schutz  in  our  "Bet- 
ter Theatres"  section  dated  January  14. 


The  receipts  for  the  RKO  Music  Hall, 
keyed  by  price  to  $20,000  a  day  on  capacity 
business,  and  with  a  forecast  of  a  gross  of 
$130,000  for  its  first  week,  had  at  the  end 
of  its  seventh  day  a  total  of  $106,400,  ac- 
cording to  estimates  quoted  by  Motion  Pic- 
ture Daily.  The  RKO  Roxy,  the  picture 
house,  has  been  doing  relatively  better  with 
a  daily  gross  in  the  vicinity  of  $9,000  and 
the  prospect  that  it  would  conclude  its  first 
week  with  somewhere  between  $54,000  and 
$60,000,  according  to  The  Daily. 


12 


MOTION    PICTURE  HERALD 


January    7,  1933 


MGM  To  Offer 
Contract  Feb.  15^ 
Fox  February  1 

MGM  announced  Wednesday  that  it  will 
"offer  to  exhibitors  the  optional  standard 
license  contract  and  has  agreed  to  lend  its 
efforts  to  promulgating  in  the  industry  the 
National  Board  of  Appeals  and  Concilia- 
tion to  hear  industry  disputes." 

"The  optional  contracts,"  it  was  said,  "are 
now  being  printed  and  will  be  offered  to 
exhibitors  as  soon  as  they  are  ready,  prob- 
ably about  February  15." 

MGM  thereby  joins  Fox  and  Educational 
as  officially  accepting  the  Kent  proposals. 
As  indicated  last  week,  in  Motion  Picture 
Herald,  other  companies  will  individually 
accept  the  agreement  in  time  for  applica- 
tion by  February  IS. 

Fox  officially  announced  adoption  of  the 
optional  contract  effective  February  1  and 
acceptance  of  the  proposal  of  an  appeals 
board. 

Jack  Pick  ford 
Dies  in  Paris 

Jack  Pickford,  brother  of  Mary  Pickford 
and  himself  a  wellknown  motion  picture 
actor,  died  on  Tuesday  in  the  American 
Hospital  in  Paris  following  a  nervous  break- 
down. 

Beginning  his  screen  career  with  Biograph 
in  1909,  while  he  was  still  a  boy,  he  later 
headed  the  Jack  Pickford  Company  and  later 
was  under  contract  to  Goldwyn,  United 
Artists,  First  National  and  Universal. 
Among  his  best  known  starring  pictures 
were  "Brown  of  Harvard,"  "Gang  War," 
and  "Exit  Smiling." 


Barnstyn^  Rogers 
In  New.  Company 

Budd  Rogers,  former  sales  executive  with 
Educational-World  Wide,  has  joined  the 
British  and  Continental  Trading  Corpora- 
tion where,  with  J.  C.  Barnstyn,  he  is  or- 
ganizing a  new  company  to  distribute  both 
foreign  films  here  and  American  product 
on  the  Continent.  The  pictures  made  by 
Boston  Films,  of  Berlin,  will  be  distributed 
in  this  country.  Twelve  features  are  ex- 
pected to  be  available  for  distribution  dur- 
ing 1933,  in  all  key  cities.  A  deal  has  been 
made  with  World  Wide,  Mr.  Rogers  said, 
for  the  dubbing  of  American  pictures  in 
foreign  languages. 


Worthington  Butts  Dies 

Worthington  Butts,  former  president  of 
Butts  Litho  Company,  died  suddenly  during 
the  week  in  New  York.  His  body  was 
shipped  to  Cleveland  for  interment  on 
Thursday.  Shortly  before  his  death  Mr. 
Butts  had  been  planning  a  return  to  the 
lithograph  field.  He  was  one  of  the  first 
lithographers  in  motion  pictures. 


LAEMMLE  REPLIES 
TO  HERALD  EDITOR 

Mr.  Carl  Laemmle,  president  of 
Universal,  continuing  a  discussion  of 
the  influence  of  the  saloon  on  motion 
picture  business  and  referring  to  the 
editorial  on  "Saloon  Competition"  in 
the  Herald,  issue  of  December  24,  has 
written  to  the  editor  as  follows: 
Dear  Mr.  Ramsaye: 

Yoti  say  you  recall  no  wave  of  pros- 
perity which  hit  the  box  office  with 
the  enactment  of  the  Eighteenth 
amendment.  But  there  was  one,  just 
the  same.  The  closing  of  saloons 
marked  a  decided  jump  in  national 
attendance  at  picture  theatres.  Some 
of  this,  of  course,  went  back  to  the 
speakeasies,  but  not  a  very  great  part 
of  it. 

Yoti  say  also  that  when  I  started 
to  climb  in  this  business  there  were 
saloons  in  Chicago.  Yon  are  correct. 
But  along  came  local  option  (long 
before  the  national  prohibition  law) 
and  many  saloons  were  closed.  I  im- 
mediately suggested  to  owners  that 
they  convert  their  premises  into  pic- 
ture houses  and  many  of  them  fol- 
lowed my  suggestion  with  the  result 
that  I  secured  new  customers  for  my 
film  renting  concern.  Thus  the  pic- 
ture business  got  a  direct  benefit  from 
the  closing  of  saloons.  It  got  another 
when  saloons  throughout  the  country 
were  closed. 

I  hope  you  understand  my  point. 
It  is  not  legalizing  of  beer  and  booze 
which  makes  me  fear  a  resultant  harm 
to  the  picture  business,  but  rather  the 
return  of  the  open  saloon,  whether 
called  a  saloon,  a  drug  store  or  some 
other  kind  of  a  store.  And  don't  fool 
yourself  about  the  competition  of  beer 
and  pretzels.  It's  mighty  strong  com- 
petition, my  boy! 

Sincerely  yours, 
CARL  LAEMMLE 


Otterson  Lectures  Before 
Group  on  Sound  Reproduction 

The  results  of  the  most  recent  research 
in  the  development  of  sound  recording  and 
reproduction  in  motion  pictures,  and  the 
possibilities  of  future  development  form  the 
subject  of  a  lecture  to  be  delivered  by  John 
E.  Otterson,  president  of  Electrical  Re- 
search Products,  Inc.,  in  the  Fisk  Building, 
New  York,  on  Thursday.  The  lecture  is  the 
ninth  of  a  course  on  "A  New  Conception 
of  the  Voice  and  the  New  Ways  of  Repro- 
ducing It,"  sponsored  by  the  New  School 
for  Social  Research. 

Among  the  mechanisms  which  Mr.  Otter- 
son was  to  discuss  is  the  new  "hill  and  dale" 
process  of  disk  recording. 

Selznick  Announces  Signing 
Of  One-Year  Contract 

David  O.  Selznick,  on  the  Coast,  has  an- 
nounced that  he  has  signed  a  new  one-year 
contract  as  executive  producer  in  charge  of 
RKO  Radio  production  at  the  Coast  studio. 


Florida  Theatre 
Provides  Annual 
Christmas  Party 

More  than  6,800  poor  and  needy  children 
of  Jacksonville,  Fla.,  on  Christmas  Day  were 
entertained,  greeted  Santa  Claus  and  were 
presented  with  toys  and  candy  at  the  annual 
Christmas  Day  party  of  the  Happy  Hearts 
Club,  at  the  Florida  theatre,  largest  house 
in  the  circuit  of  E.  J.  Sparks.  The  Florida 
is  managed  by  Guy  Kenimer,  who  handled 
all  arrangements  for  the  Christmas  Tree 
party.  The  Junior  Chamber  of  Commerce 
of  the  city  and  the  Jacksonmlle  Journal  as- 
sist in  the  work. 

The  children  arrive  at  the  theatre  by  trol- 
ley, free  through  the  courtesy  of  the  trac- 
tion company,  by  buses  furnished  by  the  bus 
lines  and  by  special  school  buses.  Club 
workers,  who  have  assisted  since  the  in- 
auguration of  the  idea  in  1926,  aided  in  the 
distribution  of  the  presents. 


IVarners  Seeking 
Reaction  to  Talent 

In  picking  future  star  talent,  Warner 
Bros,  is  asking  exhibitors  to  co-operate  by 
getting  the  reactions  of  the  picture-going 
public  to  the  players  whom  Warners  are 
grooming  for  starring  roles.  The  company 
has  selected  11  featured  players  whom  they 
will  eventually  star.  These  are  Ruby 
Keeler,  Glenda  Farrell,  Harold  Huber, 
Aline  MacMahon,  Lyle  Talbot,  Preston  S. 
Foster,  Claire  Dodd,  Frank  McHugh,  Dick 
Powell,  Allen  Jenkins  and  Patricia  Ellis. 

Bondholder  Sues,  Clainning 
Chase  Violated  Trust 

Chase  National  Bank,  as  trustee  for  the 
20-year  sinking  fund  bond  issue  of  Para- 
mount, is  alleged  to  have  violated  its  trust 
in  failing  to  protect  bondholders,  according 
to  a  suit  filed  last  week  in  federal  court  in 
New  York,  in  which  L.  F.  Harris,  executor 
of  the  estate  of  Ida  C.  Harris,  asked  that  a 
receiver  in  equity  be  substituted  for  Chase. 
Harris  said  that  $5,000  of  the  bonds  are 
owned  by  the  interests  which  he  represents. 

Roxy  Operated  On  After 
Radio  City  Theatres'  Debut 

S.  L.  (Roxy)  Rothafel,  director  general 
of  the  RKO  Radio  City  theatres,  the  RKO 
Roxy  and  the  Music  Hall,  was  operated 
on  last  Saturday  at  Post  Graduate  Hospital, 
New  York.  Doctors  described  the  opera- 
tion as  minor,  and  associates  declared  he 
would  leave  the  hospital  this  week.  He  will 
convalesce  at  his  home  in  the  city. 

Wanger  Joins  MGM;  Will 
Produce  Eight  Films  Yearly 

Walter  Wanger,  who  resigned  as  vice- 
president  of  Columbia  Pictures  recently,  will 
join  MGM  at  the  end  of  this  month.  Mr. 
Wanger  has  concluded  a  contract  whereby 
he  will  produce  eight  pictures  a  year.  The 
definite  announcement  of  the  MGM  con- 
tract supplants  reports  that  he  would  join 
RKO  Radio. 


January  7,1933 


MOTION    PICTURE  HERALD 


13 


lllillllli 


THE  CAHECA  CED€CT$ 


AT  OPENING  OF  RKO  ROXY.  Notables  of  the  amusement  world  arriving  for  the 
inaugural  performance  of  the  motion  picture  theatre  In  Radio  City:  Will  hiays,  head 
of  the  MPPDA,  and  Mrs.  hIays;  Mrs.  M.  H.  Aylesworth,  Mrs.  S.  L.  Rothafel,  wife  of 
"Roxy";  and  M.  hi.  Aylesworth,  president  of  RKO  and  NBC. 


BALLERINA.  Another  aspect  of  the 
RKO  Roxy  inaugural — Maria  Gamba- 
relli,  premier  ballerina  of  this  theatre, 
at  which  the  dance  is  featured. 


CONTRACT  RENEWED.    Preston  Fos-  BARRYMORE  FILM  ON  BROADWAY.  Crowd  in  front  of  Astor  theatre  in  New  York  as 

ter,  whose  contract  Warner   Brothers  the  hour   neared  for  the   premiere  of    "Rasputin  and   the   Empress,"   MGM  produc- 

has  renewed,  in  recognition  of  his  work  tlon  co-starring  the  three  Barrymores — Ethel,  John  and   Lionel — in  which   Ethel  makes 

in  "Ladles  They  Talk  About."  her  screen  debut.  This  photograph  also  shows  a  part  of  the  huge  sign. 


14 


MOTION    PICTURE  HERALD 


January    7,  1933 


KIDS  KIDDING  IT,  TOO!  Hollywood,  we  mean. 
Taking  example  from  their  elders.  These  young- 
sters are  of  Educational's  Baby  Burlesk  group, 
shown  ready  for  a  scene  in  "Kid'in'  Hollywood," 
with  Arthur  James  Maskery  as  a  director. 

ASSIGNED  NEW  ROLE.  (Left)  Tala  BIrell, 
whom  Universal  brought  from  Vienna,  where 
she  was  a  prominent  stage  player.  Her  first 
important  film  part  was  in  "Nagana,"  and  now 
Universal  has  cast  her  in  another,  "Black  Pearls." 


AT  RKO  ROXY  OPENING.  Ned  E.  Deplnet,  vice- 
president  in  charge  of  distribution  of  RKO  Radio 
Pictures,  arriving  with  Mrs.  Depinet. 


PHOTOGRAPHY  IN  THE  NEW  MANNER.  Presumably  following  the  methods 
of  the  system  brought  out  in  Paris  (by  which,  if  you  want  to  photograph  a  prize 
fight,  you  "shoot"  the  gaping  crowd),  the  camerartist  thus  recorded  some 
stunt  flying  for  First  National's  latest  Richard  Barthelmess  picture,  "Central  Air- 
port," taking  the  pictures  of  Director  William  Wellman,  Sally  Eilers  and  the  star. 


LEGAL  MOTHER.  Due  process  of  law  has  given 
Lupe  Velez  the  guardianship  of  Joan,  her  sister's 
youngest  child,  with  whom  the  Fox  player  is  here 
proudly  pictured.  Joan,  who  now  of  course  is  an 
American  citizen,  comes  from  Mexico. 


January  7,1933 


MOTION    PICTURE  HERALD 


15 


AT  RKO  ROXY  OPENING.  David  Sarnoff,  presi- 
dent of  Radio  City's  dominant  entity,  the  Radio 
Corporation  of  America,  shown  with  Mrs.  Sarnoff. 


STILL  COUNTING  BIRTHDAYS.  Douglas  Fair- 
banks, Jr.,  marks  the  arrival  of  his  25th  year 
with  the  help  of  a  cake  sent  by  his  wife,  Joan 
Crawford,  and  of  those  making  his  new  Warner 
picture,  "Sucker."    Director  Mayo  at  his  right. 

HIS  LATEST  CHARACTER.  (Right)  There  are 
no  feline  restrictions  on  the  lives  of  Jean  Her- 
sholt,  who  has  already  far  outnumbered  the 
proverbial  nine.  Here  he  is  In  his  characteriza- 
tion for  MGM's  Wallace  Beery  film,  "Flesh." 


EMULATION.  But  whether  James  Cagney  is 
mimicking  his  Sealyham  pup,  or  vice  versa,  is  the 
question.  Or  maybe  both  are  doing  a  Joe  E. 
Brown,  with,  of  course,  little  success.  Cagney's 
next  Warner  Brothers  picture  Is  "Hard  to  Handle." 


COLOSSI.  The  technology  of  modern  motion  picture  production  Imposes  few 
limitations  In  dimensions,  linear  or  otherwise,  and  as  a  result  more  and  more 
Is  being  done  right  on  the  lot,  Instead  of  on  location.  Here  is  an  example,  in 
the  set  constructed  for  Unlversal's  "Destination  Unknown,"  incorporating  a  ship 
in  ocean-going  scale  and  requiring  production  equipment  to  match. 


16 


MOTION    PICTURE  HERALD 


January    7,  1933 


ASIDES  &  INTERLUDES 


By  JAMES  CUNNINGHAM 


Metro's  Culver  City  studio  has  a  special 
and  highly  diversified  production  cabinet 
composed  of  Sam  Wood,  comedy  specialist; 
Howard  Hawks,  the  realist;  Sidney  Frank- 
lin, the  cosmopolitan;  Edgar  Selwyn,  a  mas- 
terly tear-jerker;  Clarence  Brown,  very  tact- 
ful with  veterans  like  Marie  Dressier,  and 
Tod  Browning,  a  connoisseur  of  the  vicious. 
These  men  are  "shock  absorbers"  for  Irving 
Thalberg,  production  generalissimo.  While 
the  rest  of  the  studio  is  munching  in  the 
noisy  commissary,  the  cabinet  sits  down  to 
luncheon  with  Mr.  Thalberg  in  the  "Execu- 
tive Bungalow,"  the  White  House  of  Culver 
City;  a  squatty  hut  with  a  Cecil  B.  DeMille 
dining  room.  It  is  in  this  room  where  the 
plans  are  laid  for  those  famous  Metro 
profits.  Hunt  Stromberg,  who  is  described 
by  the  company  as  a  "box  office  producer 
par  excellence,"  is  the  only  member  of  the 
council  who,  by  contract,  can  work  without 
Mr.  Thalberg's  approval.  Others  are  Bernie 
Hyman  and  Bernie  Fineman;  Irish  Eddie 
Mannix,  Harry  Rapf  and  Larry  Weinger- 
ten,  brother-in-law  of  Boss  Thalberg. 
V 

Imagine  Ophelia  getting  popped  in  the  eye 
or  being  on  the  receiving  end  of  a  deft  kick 
as  she  delivered  her  exit  lines?  Mr.  James 
Cagney,  the  Imrd-hitting  hero  of  Warners' 
heroines,  arrived  in  New  York  the  other  morn- 
ing after  stopping  off  at  Kansas  City  just  long 
enough  to  inform  a  few  dozen  autograph  seek- 
ers assembled  in  Union  Station  that  he  would 
like  to  transfer  his  popping  activities  from  the 
ordinary  type  of  picture  to  something  like  Mr. 
Shakespeare's  "Hamlet." 

V 

Ben  Turpin's  statement  that  prosperity 
will  soon  be  here  goes  unchallenged.  Ben 
should  know.  He  can  see  around  that  cor- 
ner if  anybody  can. 

V 

In  summing  up  motion  picture  events  of  the 
year  just  passed.  Paramount  says:  "History 
may  characterize  1932  as  the  year  when  Holly- 
wood learned  about  cooperation  and  efficiency." 
It  took  30  vears. 

V 

Sally  Filers  and  Ralph  Bellamy  had  just 
completed  a  wedding  scene  on  the  Movietone 
lot  when  an  extra,  who  had  been  the  "minister" 
marrying  the  two,  soberly  confided  that  he  was 
an  ordained  preacher  and  that  the  ceremony 
with  witnesses,  ring,  et  al,  was  legal.  Ralph 
sputtered  in  confusion  and  Miss  Filers  thought 
of  friend  husband,  Hoot  Gibson.  The  "clergy- 
man" insisted  that  he  was  telling  the  truth  and 
offered  to  prove  his  claim.  The  pair  learned 
later  that  they  were  victims  of  one  of  director 
Hamilton  MacFadden's  practical  jokes.  Some 
fun. 

V 

Radio  Pictures,  for  one,  hopes  to  benefit 
by  the  return  of  beer.  Taking  issue  with 
Carl  Lammle,  Universal  president,  who  said 
recently  that  the  sale  of  beer  in  saloons 
would  be  disastrous  to  the  motion  picture 
industry,  B.  B.  Kahane,  head  of  Radio,  be- 
lieves that  not  only  will  the  return  of  beer 
aid  business  in  general,  but  its  legalization 
would  also  have  a  stimulating  effect  on  the 
motion  picture  industry.  We  doubt  if  3.2 
per  cent  will  stimulate  anything. 

V 

We  don't  feel  so  badly  now  that  we  know 
that  Demosthenes,  the  world's  greatest  orator, 
stuttered,  and  that  Caesar  and  Napoleon,  two 
great  soldiers,  had  epileptic  fits.  Milton,  one 
of  the  world's  greatest  poets,  was  blind,  while 
Byron  had  a  club  foot  and  Shelley  was  prob- 
ably insane.  Steinmetz,  one  of  the  world's 
greatest  scientists,  was  dwarfed  and  deformed, 
and  Beethoven,  a  musician  of  the  finest,  was 
deaf. 


KAT2  AWAY, 
MICKEY  WON'T  PLAY 

Sam  Katz,  on  Wednesday,  was  re- 
ported about  to  take  over  the  opera- 
tion of  the  old  Seventh  avenue  Koxy. 
Mr.  Katz  was  out,  or  away,  or  some- 
thing, but  his  office  declared  there 
"was  nothing  to  it  as  yet." 

Howard  S.  Cullman,  receiver  for 
the  theatre,  and  unfamiliar  with  film 
personalities,  dismissed  the  reported 
deal  with  this: 

"I  have  never  met  Sam  Katz — or 
even  Louie  Mouse." 

Mickey  Mouse  was  busy  in  Walt 
Disney's  inkpot  and  could  not  be 
reached  for  a  statement. 


Jack  Mulhall  is  currently  playing  his  33d 
consecutive  week  in  vaudeville.  This  is  an 
unusually  long  <  engagement  for  a  picture 
star,  although  it  is  not  a  record.  Mr.  Mul- 
hall has  no  illusions  about  it,  explaining  his 
success  on  the  stage  thusly:  "The  thing  that 
brings  people  to  the  theatre  to  see  a  movie 
actor  is  the  same  thing  that  brings  them  to 
see  a  two-headed  calf — curiosity." 

V 

Roberta  Lee  Estes  is  one  of  the  youngest  to 
appear  on  the  Saenger  theatre  stage  at  New 
Orleans,  or  anywhere  else.  This  few  weeks  old 
miss,  daughter  of  Joe  Estes,  Saenger  press 
agent,  and  Ballet  Mistress  Helen  Strakova, 
was  the  star  of  a  special  ceremony,  when, 
after  a  night's  show  last  week,  she  was  bap- 
tized on  the  stage.  Hoiise  Manager  Robert 
Blair  and  his  wife,  the  charming  Lee,  after 
whom  the  baby  is  named,  were  the  godparents. 

Mr.  Estes  celebrated  the  occasion  by  launch- 
ing a  series  of  teaser  ads  in  newspapers 
on  the  admission  change  at  the  Saenger.  Copy 
featured  the  nmn-erals  "11-25^6-40,"  One 
htmch-huntitig  negro  played  the  numbers  in  a 
lottery  and  won  $73. 

Enthusiastic  Al  Zimbalist,  press  agent 
for  Warner  theatres  in  northern  New  Jer- 
sey, has  started  a  boosting  movement.  "The 
first  thing  to  remember  in  this  boosting 
campaign,"  said  Zimbalist,  "is  that  we  never 
make  a  bad  picture.  .  .  .  It's  good  or  War- 
ner Brothers  would  never  become  associated 
with  it!" 

V 

The  Rivoli  theatre  at  Two  Rivers,  Wis., 
frequently  scatters  four-line  advertisements 
throughout  the  classified  section  of  the  town's 
newspaper.  Free  tickets  are  offered  to  per- 
sons whose  names  appear  in  the  ads.  Re- 
cently several  of  the  ads  mysteriously  crept 
into  the  classification  of  "Funeral  Directors." 
We  hadn't  realized  that  theatre  business  is 
quite  as  bad  as  the  following  would  indicate : 


2  Funeral  Directors 

GET  THE  RIVOLI  HABIT.  Always  the  best 
pictures.  A  free  ticket  awaits  Walter  Kappelman, 
1812   Monroe   St..   at  the   Reporter  office. 

WIEBUSCH    &  KLEIN 
Dependable  Funeral  Service 
Empire  Bldg.  Phone  9211 

YOU  ARE  ALWAYS  ASSURED  the  best  of  enter- 
tainment at  the  Rivoli.  A  free  ticket  awaits 
R.  Wall,  2302  Webester  St..  at  the  Reporter  office. 

BEDUHN  &  CtOETE  MORTUARY 
Distinctive   and   unexcelled  service. 
Phones:    395   -   5791   -  5792 


Charles  E.  Lewis,  editor  of  our  Man- 
agers' Round  Table  Club,  was  recuperating 
nicely  from  the  flu  until  he  learned  that  he 
had  been  appointed  a  colonel  on  the  military 
staff  of  Governor  Ruby  Laffoon  in  Ken- 
tucky, where  making  moonshine  and  colonels 
are  the  favorite  pastimes.  After  receiving 
the  commission,  wdth  quite  some  surprise, 
Mr.  Lewis  was  probably  struck  with  the 
idea  that  generals  should  never  die  in  bed. 
He  immediately  jumped  to  his  feet  with  a 
click  o'  the  heels  and  a  smart  salute  to  the 
pretty  nurse  and  proceeded  to  get  ready  to 
come  back  to  work.  But  "Chick"  is  not  used 
to  army  life — he  suffered  a  relapse  and  had 
to  go  back  to  bed. 

V 

The  authorities  of  Baratonga.  one  of  the 
Cook  Islands  in  the  South  Pacific,  have  barred 
from  further  showing  "Robinson  Crusoe,"  in 
which  the  sprightly  Douglas  Fairbanks  leaps 
from  tree  to  tree.  It  was  too  exciting  for  the 
natives.  Many  of  them  tried  to  do  some  of 
Mr.  Fairbanks'  primitive  stunts  and  got  into 
trouble.  Watit  till  they  see  Paramount's 
"Panther  Woman." 

V 

Paramount's  recent  deal  with  Theodore 
(Facts  of  Life)  Dreiser  for  rights  to  another 
story  brings  to  mind  Mr.  Dreiser's  holy  zeal  in 
upbraiding  Paramount  for  "ruining"  his  "Amer- 
ican Tragedy" ;  his  subsequent  lofty  attacks  on 
the  art  through  articles  which  he  sold  to  5  and 
10  cent  store  magazines,  and  his  general  point- 
ing of  the  finger  of  scorn  in  the  direction  of 
southern  California.  Now  it  seems  that  Mr. 
Dreiser  was  only  fooling.  He  has  permitted 
another  of  his  brain  children  to  run  the  risk 
of  being  mangled  by  the  same  people — for  a 
price.  But  authors  are  not  supposed  to  be  com- 
mercial. Or,  quoting  John  G.  Moffit,  Kansas 
City  critic,  has  the  exploitation  department 
something  to  do  with  the  situation? 

V 

David  Wark  Griffith,  a  director  of  long 
'  standing  in  the  cinema,  has  gone  commercial. 
The  radio  microphone  has  lured  him  away  from 
the  director's  megaphone  with  offers  of  pots 
of  gold.  Beginning  January  4,  Mr.  Griffith 
will  broadcast  twice  weekly  for  Lehn  and 
Fink's  "Honey  and  Almond"  cream.  He  will  be 
the  guiding  spirit  in  an  ether  presentation  of 
dramatic  episodes  of  his  life  as  a  motion  pic- 
ture producer.  These  zmll  be  related  while 
the  station  announcer  intermittently  explains 
how  best  to  remove  all  wrinkles  and  smooth 
the  face;  close  large  pores  and  improve  the 
race. 

V 

While  driving  through  Bronxville,  a  large 
Lincoln  car  flew  out  of  the  hands  of  Lewis 
H.  Innerarity,  a  motion  picture  attorney, 
and  came  to  rest  on  all  four  wheels  in  the 
Bronx  river  at  Road  Bridge.  Mr.  Innerarity 
was  but  slightly  injured  and  was  expected  to 
leave  the  hospital  Wednesday. 

V 

Merian  C.  Cooper,  famed  adventurer  and 
motion  picture  producer,  sent  out  a  director, 
some  cameramen  and  helpers  in  a  whaling  boat 
to  shoot  preliminary  sequences  for  a  new  pic- 
ture. The  entire  boatload  came  back  to  Los 
Angeles  without  any  film.  After  several  hours 
out  they  were  blown  to  sea  too  far  to  be  com- 
fortable. Next  they  were  raided  by  a  coast- 
guard cutter  which  thought  them  rum-runners. 
They  searched  for  hours  for  a  whale,  and 
finally,  when  they  did  find  one,  an  overgrown 
aquatic  mamal  if  there  ever  was  one,  it  play- 
fully waved  its  tail  once,  struck  the  side  of 
the  boat  and  disabled  it  to  such  an  extent  that 
they  had  to  turn  on  the  pumps  and  sail  for 
shore  in  a  hurry. 


January  7,1933 


MOTION    PICTURE  HERALD 


17 


MOTION  PICTURE  STOCKS  IN  1932 


by  THE  ANALYST 


High  and  Low  in  Stock  and  Bond  Trading  for  Four  Years 

(All  Quotations  In  1932  Are  as  of  December  31) 

NEW  YORK  STOCK  EXCHANGE 


1932 


Stock  &  Dividends  Sales  High  Date 

American  Seating-    14,500  3ii  Sept.  12 

♦Columbia  Pictures,  vtc   64,200  14%  Aug.  27 

Consolidated  Film    47,900  SVs  Jan.  11 

Consolidated  Film  (pfd)    109,672  11}4  Mar.  7 

Eastman  Kodak  (3)    1,505,448  S7%  Jan.  21 

Eastman  Kodak  Pfd.  (6)    2,415  125  Oct.  18 

Fox  Film  A    401,100  5%  Aug.  27 

General  Theatre  Equip   119,400  VA  Jan.  11 

Keith-Albee-Orpheum  Pfd   3,500  30  Sept.  29 

Loew's,  Inc.  (3)    1,570,825  37Ji  Sept.  9 

Loew's,  Inc.  Pfd.  (6.50)    23,780  80  Sept.  8 

M-G-M-  Pfd.  (1.89)    12,700  2254  Jan.  14 

Orpheum  Circuit  Pfd   8,020  15  Sept.  9 

Paramount -Publix    3,336,203  U9i  Jan.  14 

Pathe  Exchange    125,300  154  Aug.  29 

Pathe  Exchange  A    143,900  5^4  Feb.  17 

Radio-Keith-Orpheum  (New)   ....  378,450  7%  Sept.  9 

Universal  Pictures,  1st  Pfd.  A...  4,520  50  Jan.  27 

Warner  Bros   1,501.599  414  Sept.  9 

Warner  Bros.  Pfd   8,330  20  Feb.  1 

♦Columbia  moved  from  Curb  to  Stock  Exchange, 
(x)  Removed  from  Listing. 


Low 

J4 
454 
1 

2^4 
3554 
104J4 
1 

7 

1354 

39 

14 
354 
154 
54 
154 

IVz 

1054 
54 

4 


Net 

1931 

1930 

1929 

Date 

Lcist 

Chani^e 

High 

Low 

High 

Low 

High 

Low 

June 

20 

m 

-  v>. 

9 

2654 

5 

4VA 

17 

May 

9 

954 

+  6% 

22 

54^ 

14 

June 

1 

l'-4 

—  2V2 

15 

275^ 

m 

'25Vs 

"io 

June 

14 

65^ 

-  3ii 

18?^ 

754 

2854 

1254 

30% 

1554 

July 

8 

5444 

-27% 

18554 

77 

25554 

14254 

26434 

150 

June 

30 

119 

+  7 

July 

8 

-  54 

'38k 

"254 

'37k 

"16% 

iosii 

"i95l 

May 

31 

(X) 

(x) 

1554 

V2 

10 

554 

May 

24 

20 

—  8 

May 

31 

1954 

—  T7^ 

'63k 

"im 

'9554 

im 

'8454 

"32 

July 

7 

58 

■  754 

98 

56 

112^ 

855^ 

11054 

80 

June 

9 

17% 

-  15^8 

27 

1^ 

2654 

23 

27 

2154 

June 

16 

SVi 

+  'A 

75 

997^ 

60 

9554 

505^8 

May 

28 

2 

—  5 

5054 

5V2 

7754 

34^4 

7554 

35 

May 

4 

54 

Unch. 

m 

54 

9 

1'4 

147^ 

254 

June 

1 

154 

Unch. 

SH 

VA 

19^ 

2A 

30 

454 

June 

1 

+  54 

4 

3 

Dec 

21 

11 

—27 

5754 

24 

'so 

'467^ 

'12 

June 

2 

1% 

-  54 

205^ 

25^ 

mi 

954 

6454 

30 

June 

2 

65^ 

-  3% 

4054 

854 

70'A 

31 

5954 

25^ 

Stocks  &  Dividends  Sales 

Columbia  Pictures  (coram.)    6,400 

Educational  Pictures  Pfd   425 

General  Theatre  Equip.  Co.  Pfd.  64,800 

Nat'l  Screen  Service  (1)    2,900 

Sentry   Safety   Control   44,600 

Technicolor    103,180 

Trans-Lux    Dbs   105,700 

Universal   Pictures    7,100 


CURB  EXCHANGE 


1932 

A 

Net 

High 

Date 

Low 

'  Date 

Last 

Change 

15 

Aug.  29 

454 

May 

27 

9Vs 

+654 

22 

Sept.  20 

8 

Feb. 

JS 

22 

+m 

Jan.  14 

'A 

June 

20 

A 

-  54 

18 

Jan.  14 

1054 

July 

1 

1054 

—5 

1 

Jan.  2 

July 

1 

3/16 

—13/16 

554 

Aug.  29 

May 

26t 

27/i 

+1 

354 

Sept.  8 

54 

June 

2 

1% 

Unch. 

6 

Sept.  20 

1 

July 

21 

254 

-154 

1931 

1930 

1929 

High 

Low 

High 

Low 

High 

Low 

23 

3Vs 

557^ 

3854 

12 

42 

13^ 

30 

12 

9754 

11 

3154 

5* 

3754 

2254 

24 

1554 

32?4 

1254 

3554 

'6 

354 

54 

9% 

54 

2854 

3'A 

m 

8654 

554 

1354 

1354 

45^ 

24 

"3 

BONDS  ON  STOCK  EXCHANGE 


Bond  &  Maturity  Sales 

General  Theatre  Equip.  (6s  '40)..  2,932,000 
General    Theatre    Equip.    (6s  '40 

ctfs.)    285,000 

Keith  (6s  '46)    864,000 

Loew's,  Inc.  (6s  '41)    1,675,000 

Paramount-Broadway  (554s  '51)..  955,000 

Paramount,  F.  L.  (6s  '47)   2,095,000 

Paramount- Publix  (554s  '50)   2,893,000 

Pathe  (7s  '37  w.w.)   581,000 

Warner  Bros.   (cv.  6s  '39)   5,428,000 


1932 

Net 

1931 

1930 

1929 

High 

Date 

Low 

Date 

Last 

Change 

High 

Low 

High 

Low 

High 

Low 

754 

Jan.  15 

1 

Mar.  16 

154 

-  154 

24 

2 

10054 

505^ 

6 

Sept.  26 

1 

June  20 

VA 

unchecked 

63 

Feb.  20 

24 

May  25 

3054 

+  954 

7854 

35 

91 

74 

97 

7454 

9054 

Mar.  10 

64 

May  31 

8054 

+  454 

9954 

70 

130 

100 

124 

96 

82 

Jan.  IS 

34 

June  28 

37 

—33 

105 

65 

10354 

99 

103 

97 

60H 

Mar.  10 

1254 

Dec.  23 

1454 

—32 

97 

40 

10354 

89 

10054 

9154 

55 

Mar.  10 

1054 

July  1 

135i 

—26^ 

89 

33 

947^ 

76 

8054 

Feb.  19 

49 

July  11 

68 

+  9 

96 

5054 

80 

36 

84 

2954 

40 

Jan.  14 

954 

June  2 

19 

-  754 

7454 

25 

11354 

60 

V  V  V 


Comparison  of  Valuations  of  Stock  Issues,  1931-1932 


Approx.  Shares 

Stock  Issue  Outstanding 

American    Seating    203,000 

Columbia  Pic.  vtc   145.000 

Consolidated    Film    530,000 

Consolidated  Film  pfd   400,000 

Eastman    Kodak    2,500,000 

Eastman  Kodak  pfd   60,000 

Fox    Film   A   2,500,000 

Keith-A-O    pfd   60,000 

Loew's,  Inc   1,500,000 

Loew's,   Inc.,   pfd   150,000 

Metro-G-M,  pfd   600,000 

Orpheum   Circuit  pfd   63,(X)0 

Paramount   3,200,000 

Pathe   Exchange    1,000,000 

Pathe    Exchange   A   230,000 

RKO    2,500,000 

Universal    Pic.   pfd   20,000 

Warner    Brothers    3,900,000 

Warner  Brothers  pfd   103,000 

TOTAL  VALUATIONS  


Close 

Close 

1931 

Vzduation 

1932 

Valuation 

^  Net 

Change  ^ 

154 

$355,250 

IVs 

$329,875 

-  54 

$25,375 

35i 

453,125 

954 

1,341,250 

+  654 

+ 

888,125 

4 

2,120,000 

154 

795,000 

—  254 

1,325,000 

954 

3,800,000 

65^ 

2,450,000 

-  354 

1,350,000 

8254 

205,312,500 

54^ 

136,875,000 

-2754 

68,437,500 

112 

6,720,000 

119 

7,140,000 

+  7 

+ 

420.000 

254 

6,562,500 

VA 

4,687,500 

-  54 

1,875,000 

12 

720,000 

20 

1,200,000 

+  8 

+ 

480,000 

2754 

40,687,500 

1954 

28,875,000 

—  7^ 

11,812,500 

6554 

9,825,000 

58 

8,700,000 

-  754 

1,125,000 

19 

11,400,000 

177^ 

10,725,000 

—  154 

675,000 

554 

330,750 

554 

362,250 

+  54 

+ 

31,500 

7 

22,400,000 

2 

6,400,000 

—  5 

16,000,000 

54 

500,000 

54 

500,000 

1% 

437,500 

154 

437,500 

27A 

7,187,500 

354 

8,437,500 

,  +"54 

+ 

1,250,000 

38 

760,000 

11 

220,000 

—27 

540,000 

254 

9,750,000 

154 

6,825,000 

-  54 

2,925,000 

10 

1.030,000 

6A 

630,875 

-  37A 

399,125 

$330,351,625 

$226,931,750 

—$103,419,875 

18 


MOTION    PICTURE  HERALD 


January    7,  1933 


SEVEN  FROM  THE  STUDIO  travelers... 


Nothing  Startling  in  Holidays' 
Outgiving,  Says  Meehan,  btit 
Good    Average  Entertainment 

by  LEO  MEEHAN 

Hollywood  Staff  Correspondent 


James  Cagney  will  soon  be  back  in  the 
marquee  lights.  His  first  picture  since  he 
patched  up  his  salary  rumpus  with  War- 
ners is  "Hard  to  Handle,"  but  it  won't  be. 
It  is  a  rapid  fire  comedy  drama,  with  the 
accent  on  the  comedy,  in  which  Cagney 
plays  the  role  of  a  press  agent  and  pro- 
moter. The  picture  packs  plenty  of  wallop 
and  is  full  of  laughs.  Ruth  Donnelly, 
whom  you  may  remember  as  the  girl  who 
played  Lee  Tracy's  secretary  in  "Blessed 
Event,"  proves  a  sensation  as  a  comedienne. 
She  comes  pretty  near  stealing  the  show, 
and  looks  like  a  coming  comedy  bet  after 
this  one. 

Warners  also  previewed  another  during 
the  week,  "Ladies  They  Talk  About."  It  is 
an  itimate  revelation  of  the  life  of  women 
in  prison,  and  is  based  upon  a  story  by 
Dorothy  Mackaye,  the  little  actress  who 
served  time  not  so  long  ago  in  California's 
famous  San  Quentin  prison.  It  features 
Barbara  Stanwyck  and  Preston  Foster.  A 
grim  setting,  of  course,  and  it's  restricted 
as  to  locale.  The  comedy  sometimes  gets 
pretty  rough. 

'    "Wax  Museum"  a  "Shocker" 

Just  to  show  that  they  are  busy,  War- 
ners also  finished  up  "Wax  Museum"  and 
sent  it  on  its  way,  too.  It  belongs  in  the 
shocker  class,  for  those  who  favor  goose 
pimple  entertainment.  Much  of  the  action 
is  laid  in  a  wax  figure  museum,  providing 
fine  opportunities  for  creepy  stuff.  Color 
photography  enhances  the  values  as  it  did 
in  the  case  of  "Doctor  X."  It  made  quite 
an  impression  at  the  preview. 

Ralph  Ince  has  pounded  out  a  punchy 
yarn  for  RKO  Radio  called  "Lucky 
Devils."  It  is  all  about  the  life  and  work 
of  the  studio  stunt  men,  the  fellows  who 
gamble  their  lives  to  provide  your  audiences 
with  thrills.  There's  good  inside  film  stuff, 
with  plenty  of  thrills  and  melodrama  in- 
cluded. Bill  Boyd  plays  the  lead. 

"Second  Hand  Wife"  falls  in  the  class  of 
family  entertainment.  It  is  a  faithful  screen 
adaptation  of  a  Kathleen  Norris  story,  and, 
as  you  probably  know,  Mrs.  Norris  is  one 
of  the  most  popular  authors  of  this  genera- 
tion. Hamilton  MacFadden  adapted  and 
directed  it  for  Fox,  and  it  features  Sally 
Filers  and  Ralph  Bellamy.  The  story 
should  be  particularly  interesting  to  women. 
The  second  hand  wife  is  the  office  secretary 
who  is  married  to  her  boss  when  love  grows 
cold  at  home  and  his  wife  divorces  him. 
There's  lots  of  dialogue,  and  a  minimum  of 
action,  but  the  story  is  interesting,  with 
good  suspense,  wholesome  treatment. 

Armstrong  in  Fine  Role 

Charles  R.  Rogers  has  finished  his  third 
picture  for  Paramount,  "The  Billion  Dollar 
Scandal."  We  doubt  if  there  is  that  much 
money  in  the  world,  but  it  is  based  upon  the 
famous  oil  scandals  of  the  Harding  admin- 
istration days,  not  a  new  subject  by  any 


means.  Nevertheless,  some  very  real  char- 
acters and  a  vivid  treatment  of  the  subject 
make  it  an  entertaining  film.  Robert  Arm- 
strong does  probably  the  best  role  he  ever 
has  played  on  the  screen. 

Paramount  has  a  gay,  colorful  picture  in 
"Tonight  Is  Ours,"  one  of  those  mythical 
kingdom  stories,  beautifully  done  with  a 
swell  cast  headed  by  Claudette  Colbert, 
Fredric  March,  Alison  Skipworth.  The  ro- 
mance is  delightful,  and  it  is  the  romantic 
theme  that  has  been  stressed.  Costumes, 
court  balls  and  all  that  sort  of  thing  make  a 
grand  appeal  to  the  eye.  It's  one  of  the 
kind  that  makes  you  settle  back  in  the  seat 
and  enjoy  it  all,  because  you  don't  have  to 
believe  there  is  anything  really  true  about 
the  story. 

Nothing  sensational  has  developed  in  any 
of  the  pictures  previewed  during  the  holiday 
season,  but  on  the  whole  they  stack  up  as 
good  average  entertainment. 

Stories  to  Set 
Majestic  Costs 

Phil  Goldstone,  treasurer  of  Majestic  Pic- 
tures and  producer  of  its  features,  gained 
the  approval  of  the  company  board  of  direc- 
tors at  a  meeting  in  New  York  last  week, 
for  a  plan  of  production  which  eliminates 
the  budgeting  of  series  of  pictures.  It  is 
the  contention  of  Mr.  Goldstone  that  a  se- 
ries of  features  should  not  be  budgeted ;  that 
the  requirements  of  each  individual  story 
should  be  the  sole  governing  factor  in  es- 
tablishing its  cost  of  production. 

Later  discussing  the  idea,  the  producer 
pointed  out  as  a  common  fallacy  the  setting 
of  a  definite  production  cost  for  each  of  a 
series.  He  believes  that  many  stories  might 
result  in  excellent  pictures  at  a  cost  of  $75,- 
000  while  others  might  require  the  expendi- 
ture of  many  times  that  amount. 

Herman  Gluckman,  president  of  Majestic 
Pictures,  has  inaugurated  regular  weekly 
conferences  of  the  executive  committee.  The 
committee  includes  Mr.  Gluckman,  William 
Shapiro  of  Boston,  Tony  Luchesse,  Phila- 
delphia; Joseph  Simmonds,  Tower  Pictures, 
all  franchise  holders. 


Opens  New  American  Display 
Offices  In  Midwest  Cities 

Charles  L.  Casanave,  Midwest  franchise 
holder  of  American  Display  Corporation, 
who  recently  opened  an  office  in  Cleveland 
as  the  first  of  a  group  in  14  states,  has  ap- 
pointed Cecil  B.  Mayberry  as  manager  of 
the  Chicago  office  and  Clay  E.  Brehm  as 
manager  in  Cincinnati. 

Since  opening  the  Cleveland  office  two 
weeks  under  the  management  of  Lew 
Thompson,  61  accounts  in  this  territory 
have  been  contracted,  it  is  reported. 


Frank  Mastroly,  personal  representative  of 
Carl  Laemmle,  arrived  in  New  York  from 
Hollywood. 

Douglas  Fairbanks,  Jr.,  and  Mrs.  Fair- 
banks are  planning  a  trip  to  Europe  this 
spring. 

Jules  Girden,  Warner  theatre  executive,  is  on 
a  business  trip  to  Pittsburgh. 

Lillian  Harvey,  player,  was  due  in  Holly- 
wood from  New  York. 

Ruth  Waterbury,  editor  of  Movie  Mirror, 
arrived  in  Hollywood  from  New  York. 

Cecil  B.  DbMille  was  due  in  Hollywood  from 
New  York. 

Sidney  R.  Kent,  Fox  president,  is  scheduled  to 
leave  New  York  for  the  coast  Friday. 

Pat  Casey  arrived  in  Hollywood  from  New 
York. 

Claudette  Colbert,  player,  was  due  in  New 
York  from  Hollywood  on  a  three  or  four 
weeks'  vacation. 

Richard  Barthelmess,  player,  is  planning  a 
South  American  trip. 

Arthur  Dent,  general  manager  of  B.  I.  P., 
returned  to  London. 

Harold  B.  Franklin,  in  charge  of  RKO  the- 
atres, arrived  in  New  York  from  Hollywood. 

Heather  Angel,  player,  arrived  from  Europe 
and  left  for  the  Fox  studios. 

J.  V.  Ritchey,  of  Ritchey  Export  Corporation, 
sailed  for  London. 

Ben  Y.  Cam  mack,  Atlanta  manager  for  Uni- 
versal, is  in  New  York. 

Bartlett  Cormack,  associate  producer  for  Ra- 
dio, arrived  in  New  York  from  Hollywood. 

Sigmund  Spaeth,  music  critic,  and  Mrs. 
Spaeth  ;  Charles  B.  Paine,  Universal 
treasurer,  and  Mrs.  Paine;  William  Row- 
land, producer,  arrived  in  New  York  fol- 
lowing a  trip  to  Bermuda. 

Greta  Garbo  will  return  to  the  United  States 
early  in  January. 

George  Raft,  player,  returned  to  Hollywood 
from  New  York. 

Louis  Weitzenkorn,  writer,  on  RKO-Radio 
staff,  was  due  in  New  York  from  Hollywood. 

Chick  Chandler,  RKO-Radio  player,  arrived 
in  Hollywood  from  New  York. 

Joseph  Stransky,  orchestra  conductor;  Ed- 
ward Everett  Horton,  player,  and  Fritz 
Kreisler  arrived  from  Europe. 

Rex  Dunn,  former  Warner  musical  director, 
arrived  in  New  York  from  California. 

N.  Brewster  Morse,  writer,  was  due  in  Holly- 
wood from  New  York. 

Robert  McIntyre,  casting  director  for  Gold- 
wyn,  is  due  in  New  York  from  Hollywood. 

Arthur  Loew  arrived  from  Europe. 

Bill  Raynor,  New  England  district  manager 
for  RKO,  is  in  New  York. 

Chicago  SMPE  Meets; 
Spring  Session  April  24 

The  January  meeting  of  the  Chicago 
Section  of  the  Society  of  Motion  Picture 
Engineers  was  scheduled  for  Thursday, 
January  5,  at  the  Electric  Association, 
Civic  Opera  Building,  Chicago.  A  dinner 
is  scheduled  to  precede  the  meeting,  during 
which  R.  Fawn  Mitchell  was  to  read  the 
preliminary  report  of  the  committee  on 
laboratory  practices. 

The  regular  semi-annual  spring  meeting 
of  the  SMPE  will  be  held  at  the  Pennsyl- 
vania Hotel,  New  York,  April  24  to  28, 
it  has  been  decided  by  the  board  of  gover- 
nors. The  semi-annual  banquet  is  planned 
for  the  Wednesday  night  of  the  session. 
O.  M.  Glunt,  chairman  of  the  papers  com- 
mittee, has  begun  preparation  of  the  pro- 
gram. W.  C.  Kunzman,  Cleveland,  chair- 
man of  the  convention  committee,  has  ap- 
pointed Herbert  Griffin,  International  Pro- 
jector Company,  as  chairman  of  the  local 
arrangements  committee. 


HER  STOCK 
IS  GOING 


In  "Six  Hours  to  Live"  she  com- 
pelled the  breathless  attention  of 
audiences  and  evoked  the  praise  of 
critics.  Her  distinctive  beauty  gave 
fans  another  thrill  in  ''Sherlock 
Holmes."  And  she'll  delight  them 
again  in  her  new,  saucy,  naughty 
role.  Add  lustre  to  your  marquee 
by  billing  her  big  in  her  . .  . 


Laughter 


From  Eric  Noel's  novel 
Directed  by 

FRANK  TUTTLE 
It's  a  FOX  Picture 


When  the 
ladies  see  her 
CLOTHES... 

they'll  have  something 
to  talk  about  for  weeks. 
Daring,  stunning  designs 
that  every  woman  dreams 
about.  An  eye-ful  for  the 
men-folk,  too! 


Love  and  Lots  of 


The  sprightly  tale  of  a  smooth,  light-fingered 
gentleman . . .  who  finds  it  difficult  to  get  larceny 
out  of  his  system.  ..captures  an  enticing  blonde 
sleuth . . .  imprisons  her  on  his  cozy  yacht  for  a 
cruise  in  dreamy,  moon- kissed  waters  . .  .  and  is 
captivated  by  his  captive.  Fanettes  will  wish 
they  were  aboard  to  share  the  fun. 


B  AXT  E  R 


MIRIAM 


JORDAN 

Herbert  Mundin 


22 


MOTION    PICTURE  HERALD 


January    7,  1933 


2,000-FOOT 


REEL  SEEN  AS  ECONOMY 


POSSIBLE  ANNUAL  SAVINGS  TO  STUDIOS  IN  COST  OF  "LEADER"  ALONE 
BECAUSE  OF  FEWER  REELS  NEEDED 

(Cosf  of  processed  leader  estimated  as  1.7  cents  per  foot) 


(Continued  from  page  9) 
paratus  in  use  in  the  New  York  release  print 
laboratories  be  investigated. 

c.  That  a  subcommittee  be  appointed  to  deter- 
mine the  present  value  of  screen  illumination  in 
the  review  rooms  and  projection  theatres  in 
the  studios  and  Hollywood  laboratories. 

Action  of  Council 

The  recommendations  of  the  committee  were 
approved  and  the  committee  authorized  to  con- 
tinue with  the  investigations  outlined. 

STANDARDIZATION  OF 
FORMAT  OF  SCRIPTS 

Problem 

Since  the  introduction  of  sound,  there  has 
been  no  generally  recognized  format  of  scripts. 
As  a  result,  the  placement,  order,  numbering 
and  display  of  the  various  parts — dialogue,  ac- 
tion, set  descriptions,  camera  instructions,  etc., 
vary  widely  among  the  studios  and  are  con- 
stantly subject  to  change.  This  unnecessarily 
complicates  the  work  of  those  who  handle  the 
scripts  during  production. 

(Report  by  Carey  Wilson,  Writers  Branch.) 

Proposed 

To  conduct  such  surveys  as  may  be  neces- 
sary to  establish  the  basis  for  the  various  pres- 
ent practices.  To  correlate  this  information  and 
secure  general  agreement  on  a  recommended 
form  of  script  that  will  be  most  legible,  graphic, 
and  convenient  in  practical  use  by  actors,  di- 
rectors, writers,  executives  and  the  various  pro- 
duction departments. 

INVESTIGATION  OF 
FILM  PRESERVATIVES 
Problem 

A  number  of  compounds  are  on  the  market 
which  manufacturers  claim  will  lengthen  the 
life  of  release  prints,  increase  film  pliability, 
protect  the  surface  from  oil  and  scratches,  re- 
duce buckling  and.  warping,  and  make  the  film 
self-lubricating.  Studios  and  laboratories  have 
tried  these  preparations  from  time  to  time  and 
found  both  advantages  and  disadvantages. 

Committee 

C.  Roy  Hunter,  Chairman;  Fred  Gage,  A.  J. 
Guerin. 

Objectives 

To  test  the  claims  for  the  principal  prepara- 
tions under  practical  conditions  of  use  with 
high  intensity  projection  lamps,  etc.,  and  make 
recommendations  for  the  information  of  the 
studios  on  the  basis  of  efficiency  in  relation 
to  cost. 

Digest  of  Committee  Report 

Since  the  last  meeting  of  the  council,  the  com- 
mittee has  conducted  a  survey  of  compounds 
offered  to  the  studios,  and  has  thoroughly  in- 
vestigated and  tested  more  than  20  "coating," 
"fuming"  and  "formalin  glycerine  hardening" 
methods.  Questionnaires  returned  from  lead- 
ing laboratories  have  also  disclosed  that  in- 
dependent investigations  of  many  so  called 
"processing  systems"  have  been  conducted,  that 
these  processes  have  been  found  impractical, 
and  that  the  bulk  of  all  release  film  is  now 
treated  by  the  cold  wax  method.  The  com- 
mittee reported  as  its  finding  that  cold  wax- 
ing, when  properly  done,  is  the  most  practical, 
economical,  and  satisfactory  method. 

Action  of  Council 

Due  to  the  absence  of  Mr.  Hunter  on  account 
of  sickness,  the  Council  voted  to  table  the  re- 
port of  the  committee  for  further  considera- 
tion at  the  next  meeting,  authorizing  that  in 
the  meantime  the  committee  may  continue  in- 
vestigation at  its  discretion. 


Number 

Studio  Features 

Fox   43 

Metro-Goldwyn-Mayer    50 

Paramount    66 

RKO  Radio    60 

Universal    33 

Warners-First  National   60 


TOTAL    312 


Industry  Seeks  to 
HaltReelDouhling 

In  the  ten-plank  program  for  standardiz- 
ing certain  technical  practices,  as  advocated 
by  the  Research  Council  of  the  Academy,  the 
question  of  most  concern  to  all  branches  of 
the  industry  is  that  of  the  proposed  stand- 
ardization of  film  reels  from  the  present 
length  of  1,000  to  2,000  feet.  The  Academy 
made  the  following  announcement : 

When  the  Academy  "Standard  Release  Print 
Make-up"  was  put  into  effect  November  1,  1930, 
no  specification  was  included  as  to  the  length  of 
the  reel.  The  Standard  Release  Print  proved 
tc»  be  correct  from  an  engineering  standpoint, 
it  made  perfect  change-overs  possible  without 
rehearsal  when  it  was  maintained  and  used  and 
it  did  bring  uniformity  in  leader  make-up  among 
all  companies  in  the  business.  However,  as  the 
amount  of  sound-on-film  increased,  projection- 
ists grew  careless  about  keeping  the  prints  up 
to  exact  length.  Many  reels  of  less  than  500 
feet  were  distributed  because  of  editorial  diffi- 
culties. First  class  theatres  adopted  the  prac- 
tice of  splicing  two  reels  together  in  order  to 
give  smoother  change-overs.  Other  theatres 
followed  the  practice  because  the  projection- 
ists thought  it  gave  a  better  show  or  because 
the  longer  reels  made  their  work  easier. 

In  addition,  more  and  more  theatres  cut  down 
to  one  projectionist.  It  is  not  quite  but  almost 
a  physical  impossibihty  for  one  projectionist 
to  run  a  smooth  sound  show  and  keep  the  reels 
■in  the  lengths  they  come  from  exchanges. 

As  a  result  of  all  these  circumstances,  the 
exchanges,  the  theatre  circuits,  the  unions  and 
the  producing  companies  have  all  been  com- 
pletely unable  to  stop  doubling,  although  they 
have  all  tried  and  some  companies  have  spent 
tens  of  thousands  of  dollars  fighting  the  prac- 
tice before  giving  up. 

At  present,  the  studios  are  cutting,  printing 
and  distributing  reels  of  an  average  length  of 
about  850  feet.  Each  reel  has  a  standard  leader. 
When  these  prints  get  to  the  theatres,  the  pro- 
jectionist puts  reels  one  and  two  together,  three 
and  four  and  so  on.  Before  he  returns  the 
print  to  the  exchange  he  is  supposed  to  put 
the  leaders  back  on  again,  cutting  of?  _  more 
frames  in  the  process.  Directly  or  indirectly 
the  theatres  pay  him  for  the  time  he  takes  to 
mount  and  separate  these  reels.  The  exchange 
then  either  makes  some  attempt  to  maintain 
the  print  with  replacements  or  just  checks  the 
splices  and  sends  it  on  to  another  theatre  where 
the  process  is  repeated. 

The  subcommittee  of  the  Research  Council 
now  proposes  that  the  industry  make  serious 
investigation  of  the  possibility  of  releasing  all 


Reels 

Leader 

Estimated 

Savings 

Saved 

Per  Reel 

No.  Prints 

Per  Year 

144 

30 

175 

$12,900 

170 

36 

231 

23,000 

218 

28 

200 

18,840 

174 

30 

ISO 

13,540 

102 

30 

175 

7,491 

218 

30 

200 

20,200 

1,026 

$95,971 

features  on  larger  reels.  The  size  proposed  is 
13^  inches  in  diameter  with  a  four-inch  hub. 
This  reel  will  carry  a  maximum  of  1,700  feet 
but  in  actual  practice  the  reels  as  released 
will  average  a  little  less  than  1,500  feet  just 
the  same  as  now  with  a  maximum  of  1,000  feet 
they  average  a  little  less  than  850  feet  per  reel. 

Distribution  on  13^-inch  reels  would,  it  is 
said,  effectively  and  positively  stop  doubling  of 
features.  Projectionists  would  not  attempt  to 
put  3,000  feet  and  upwards  in  the  projectors 
and  would  not  have  any  justification  for  doing 
so. 

The  subcommittee  believes  that  the  annual 
savings  will  repay  the  costs  of  the  changes  in 
equipment  in  a  comparatively  short  time  and 
that  a  longer  reel  length  would  represent  a 
big  economy  to  the  industry. 

As  studio  operations  are  carried  on  in  short 
lengths,  the  longer  release  reel  would  have 
virtually  no  effect  of  any  kind  during  produc- 
tion. A  reel  of  about  1,700  feet  would  be  of 
great  advantage  in  cutting.  At  present,  more 
features  are  released  in  eight  reels  than  any 
other  length.  The  proportion  is  about  five  eight- 
reel  features  to  four  of  seven  reels,  three  of 
nine  reels  and  one  each  of  six  and  ten  reels. 
This  estimate  is  based  on  a  survey  of  the  last 
20  releases  from  the  six  largest  studios. 

The  effect  of  a  1,700-foot  reel  would  be  to 
not  quite  cut  the  number  of  reels  on  half.  In 
general,  features  now  requiring  eight  rieels 
would  require  four  on  the  new  length  and  so 
on.  This  would  mean  that  the  cutters  would 
have  to  find  three  and  four  change-overs  per 
feature  instead  of  six,  seven  or  eight,  as  at 
present.  In  addition,  they  would  have  an  av- 
erage of  well  over  200  feet  leeway  in  which  to 
find  change-over  points  in  comparison  with 
something  like  100  feet  average  leeway  per  reel 
as  at  present. 

In  the  laboratories  a  longer  reel  would  cause 
no  difficulties  that  could  not  be  overcome  by 
minor  changes  in  manufacturing  methods. 

In  the  exchanges,  the  principal  cost  would  be 
the  cost  of  buying  a  large  number  of  shipping 
cases. 

In  the  theatres  the  longer  reels  should  logi- 
cally receive  a  welcome  since  projectionists  have 
been  insisting  on  doubling  up.  AH  Simplex, 
Powers  and  other  standard  makes  of  projec- 
tors will  carry  the  13^ -inch  reel.  There  m,ay 
be  some  few  projectors  still  in  use  that  will 
not ;  the  data  on  this  are  now  being  collected. 
Povver  re-winds,  storage  racks  and  other  pro- 
jection room  equipment  are  either  already  suit- 
able or  would  require  only  minor  changes. 

Disc  release  and  foreign  releases  are  two 
other  important  factors  that  will  have  to  be 
taken  into  account.  While  there  are  very  few 
exclusively  disc  accounts  left,  several  of  the 
companies  still  provide  for  them.  Either  these 
theatres  would  have  to  be  converted  to  use 
movietone  prints  or  records  would  have  to  be 
made  of  such  pitch  and  size  that  they  could 
play  against  the  longer  length  of  film. 


January  7,1933 


MOTION    PICTURE  HERALD 


23 


§HOWMEN*$  REVIEWS 


lllll 


This  department  deals  with  new  product 
from  the  point  of  view  of  the  exhibitor 
who  is  to  purvey  it  to  his  own  public 


Tonight  Is  Ours 

(Paramount) 
Musical  Romance 

In  story  this  is  the  kind  of  picture  that  used  to 
delight  the  fans  before  the  screen  became  audi- 
ble— romance,  gay  and  charming,  built  along 
story  book  lines,  with  everything  happening  just 
as  expected  and  hoped.  Accompanied  by  a 
catchy  musical  background,  the  show  majors  in 
love  interest,  which  while  always  predominant 
is  so  constructed  that  there  is  logical  oppor- 
tunity for  working  out  the  accompanying  dra- 
matic suspense  in  a  logical  manner.  The  pic- 
ture, elaborately  staged  and  beautifully  mounted, 
has  its  locales  in  Paris  and  the  capital  of  a 
mythical  European  kingdom. 

At  a  grand  masque  ball,  Nadya  (a  princess 
incognito)  and  Sabien  meet  a,nd  fall  in  love. 
Their  romance  comes  to  the  point  of  matrimony, 
when  an  ambassador  from  her  country  informs 
her  that  she  must  return  and  become  the  queen. 
Heart-broken  Nadya  dares  not  meet  Sabien 
again,  leaving  him  only  a  note. 

At  home,  her  country  seethes  with  unrest.  A 
diplomatic  marriage  is  arranged.  It  appeals 
neither  to  the  Queen  nor  to  Prince  Keri.  At 
the  railroad  station  to  which  she  has  gone  to 
meet  her  bridegroom,  an  attempted  assassina- 
tion is  foiled  by  Sabien,  who  could  not  resist 
the  lure  of  seeing  his  loved  one  again.  Not 
knowing  who  her  savior  is,  Nadya  consents  to 
meet  him.  The  meeting  is  both  sweet  and 
tragic,  but  the  old  love  is  kindled  again,  and 
Sabien  returns  to  the  palace  to  make  good  the 
title  of  the  picture. 

During  their  happy  time  together,  the  popu- 
lace of  the  kingdom  is  in  a  turmoil.  Krish  is 
apprehensive.  The  mob  swarm  into  the  palace, 
demonstrate  they  love  their  queen  and  demand 
that  she  dispose  of  her  old  advisors  and  call  off 
the  international  wedding.  Granting  their  de- 
mands in  return  for  one  of  her  own — ^that  she 
may  marry  Sabien,  the  "commoner" — everything 
is  happy. 

At  first  glance  "Tonight  Is  Ours"  may  ap- 
pear to  be  exclusively  a  woman's  picture.  It  is 
full  of  love  charm  that  will  stimulate  the  imagi- 
nation of  every  feminine  heart  who  loves  to 
day  dream,  yet  it  has  so  much  clever  entertain- 
ment that  it  should  have  more  than  usual  inter- 
est for  the  men  folk.  While  in  some  spots  the 
dialogue  is  a  bit  too  lengthy,  it  is  loaded  with 
lines  that  will  make  alluring  ad  copy.  Fredric 
March  offers  his  usual  high  class  performance 
and  Claudette  Colbert  is  more  pleasing  and  ef- 
fective than  in  any  of  her  more  recent  pictures. 
The  remainder  of  the  cast  is  more  than  accept- 
able. Without  becoming  sickly  sentimental,  the 
show  offers  grand  opportunities  to  construct  a 
romantic  campaign.  Clever  but  not  too  rigid 
dignity  should  be  the  working  basis.  And  the 
use  of  Noel  Coward's  name  in  all  exploitation 
should  help  draw  in  some  of  the  irregular  pa- 
trons.— McCarthy.  Hollywood. 

Produced  and  distributed  by  Paramount.  Directed 
by  Stuart  Walker.  From  "The  Queen  Was  in  the 
Parlour"  by  Noel  Coward.  Screen  play  by  Edwin 
Justus  Mayer.  Photographed  by  Karl  Struss.  Re- 
lease date,  January  13,  1933.  Running  time,  76  min- 
utes. 

CAST 

Nadya   Claudette  Colbert 

Sabien  Pastal  Fredric  March 

Grand  Duchess  Emilie  Alison  Skipworth 

Prince  Keri  Paul  Cavanagh 

General   Krish  Arthur  Byron 

Zana   Ethel  Griffies 

Seiminoff   Clay  Clement 


THE  concept  of  this  departmerri 
Is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "hov/  good?"  or  "hov/  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  in  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
in  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


Wax  Museum 

(Warner) 
Drama 

Novel,  though  somewhat  gruesome,  "Wax 
Museum"  nevertheless  is  a  picture  that  con- 
tains plenty  of  entertainment  that  should  appeal 
not  only  to  the  "horror"  fans,  but  to  the  gen- 
eral rank  and  file  of  patrons  as  well.  Use  of 
Technicolor  throughout,  along  the  lines  pre- 
viously affected  by  Warner  in  "Dr.  X"  serves 
to  concentrate  deeper  interest  on  the  thrilling 
and  sometimes  comic  dialogue  and  action  of 
the  picture. 

Introduced  in  a  sort  of  store-show,  side- 
show atmosphere,  the  story  presents  Igor  as 
the  creator  and  exhibitor  of  wax  figures.  Busi- 
ness being  poor,  his  partner,  Joe  Worth,  sets 
fire  to  the  exhibit  in  order  to  collect  the  insur- 
ance. Igor,  trying  to  protect  his  treasures,  is 
horribly  disfigured  by  burns  and  made  mad 
by  his  experience.  This  sequence  lays  the  foun- 
dation for  the  later  horror  episodes. 

Years  later,  Igor  opens  the  same  kind  of  a 
museum  in  New  York.  Now  quite  mad,  he 
makes  his  figures  by  a  new  process.  Bodies 
are  stolen  from  morgues  and  murder  is  com- 
mitted to  enable  Igor  to  make  his  process  casts 
along  the  exact  contour  of  human  bodies.  The 
museum  is  the  center  of  great  interest,  but  the 
murders  and  body  stealings  excite  strange  stories 
about  Igor  and  his  creations.  A  newspaper 
editor,  who  is  always  looking  for  sensational 
stories,  assigns  his  sob  sister,  Florence,  to  find 
out  what  she  can.  Considerable  spasmodic, 
modern  comedy  between  this  pair  and  romance 
is  opened  up  between  Charlotte  and  Burton, 
a  young  sculptor  in  the  employ  of  Igor, 

A  thrilling  climax  is  reached  as  Igor  attempts 
to  murder  Charlotte  and  transform  her  body 
into  the  model  for  a  famous  historical  charac- 
ter. All  the  hullabaloo  of  police  investigation 
and  newspaper  sensationalism  is  provided  in 
the  exposing  and  eliminating  of  the  insane 
Igor. 

Even  though  "Max  Museum"  is  a  horror 
story,  the  elements  of  novelty  that  have  been 
incorporated  into  its  screen  treatment  give  it 
a  decidedly  different  tinge  than  is  ordinarily 
expected  in  this  type  of  picture.  Its  emotion — 


stirring  and  thrilling  drama  provide  an  un- 
usual appeal,  and  though  the  leading  character 
is  presented  as,  and  understood  to  be  a  mad- 
man, whose  idea  of  revenge  is  to  make  people 
pay  for  the  original  wrong  that  was  inflicted 
upon  him  by  Worth,  the  building  of  his  charac- 
ter is  such  that  mingled  sympathy  and  fear  are 
the  ground  work  of  the  suspense. 

More  than  ordinary  exploitation  and  bally- 
hood  ideas  are  suggested  both  by  the  title  and 
context  of  the  story.  It  will  be  strictly  in  line 
to  transform  your  outer  lobby  into  a  replica  of 
a  wax  museum,  while  the  thrill  and  horror 
color  of  the  picture  should  suggest  some  start- 
ling advertising  and  publicity  copy. 

Adults  of  both  sexes  will  find  more  than 
enough  in  the  way  of  startling  excitement  to 
interest  them,  but  because  of  its  gruesomeness, 
"Wax  Museum"  is  a  little  too  strong  for  juve- 
nile patronage. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Warner  Brothers. 
Directed  by  Michael  Curtiz.  From  the  play  by 
Charles  S.  Belden.  Screen  play  by  Don  MuUaly  and 
Carl  Erickson.  Photographed  by  Ray  Rennahan.  Re- 
lease date,  February  18,  1933.  Running  time,  72  min- 
utes. 

CAST 

Ivan  Igor   Lionel  Atwill 

Charlotte  Duncan   Fay  Wray 

Florence   Glenda  Farrell 

Ralph  Burton   Allen  Vincent 

The  Editor   Frank  McHugh 

Harold  Winton   Gavin  Gordon 

Joe  Worth  Edwin  Maxwell 

Dr.  Rasmussen   Holmes  Herbert 

Sparrow   Arthur  Edmund  Holmes 

The  Captain   DeWitt  Jennings 

Detective   Thomas  Jackson 

Hugo   Matthew  Betz 


The  Half-Naked  Truth 

(RKO  Radio) 
Comedy-Drama 

Lee  Tracy  contrives  in  this  film  to  place  an- 
other feather  in  his  already  well-filled  cap  by 
a  crackling  performance  in  a  glove-fitting  role 
as  the  big  exponent  of  the  great  god  Ballyhoo. 
The  story  comes  via  a  recent  tale  of  the  ex- 
ploits of  the  late  famed  press-agent  of  all  press- 
agents,  Harry  Reichenbach,  "Phantom  Fame," 
and  no  opportunity  has  been  lost  in  the  screen 
adaptation  to  pack  the  picture  with  action  plus. 

The  pace  is  extremely  rapid,  and  should 
carry  the  audience  along  with  the  humor  and 
fast  dialogue  of  the  show  business  of  the  shaky 
country  carnival  and  the  almost  equally  shaky 
"big  time"  revues  under  the  white  lights  of 
Broadway. 

Tracy  is  splendid,  and  the  exhibitor  can  be 
sure  he  is  well  known  to  his  audience  through 
his  previous  performances.  He  gives  all  he  has 
in  a  characterization  of  the  ballyhoo  man  in 
the  carnival  whose  fertile  brain  brings  the 
money,  and  then  brings  him  trouble.  His  pal 
is  Eugene  Pallette,  carnival  strong  man,  and 
his  sweetheart  is  Lupe  Velez,  the  carnival's 
oriental  dancer.  The  three  rush  .out  of  trou- 
ble and  to  the  big  town,  with  nothing  to  fortify 
them  but  Tracy's  colossal  nerve.  Working  his 
publicity  to  perfection,  Tracy  spots  her  into  the 
revue  of  Frank  Morgan,  before  Morgan  can 
get  his  second  wind.  When  Miss  Velez's  fame 
goes  to  her  head  and  Tracy  gets  the  cold  shoul- 
der, he  proceeds,  with  the  same  spontaneous 
ingenuity,  to  dislodge  Miss  Velez  from  her 
pedestal  and  to  substitute  the  hotel  chamber 
maid,  Shirley  Chambers,  as  the  leader  of  a 
"nudist"  cult.   She,  also,  he  throws  into  Mor- 


Wild  animal 

scenes  that  will 
curl  your  hair! 

Romance  that 
will  warm  your 
heart  I 

The  last  word  in 
sensationalism  I 


""iMH' 


The  most  breath-taking  event 
the  screen  has  dared  to  offer! 


26 


MOTION    PICTURE  HERALD 


January    7,  1933 


gan's  show  and  virtually  into  Morgan's  arms. 
Pallette  returns  to  the  carnival,  and,  in  trou- 
ble, calls  for  Tracy.  The  ballyhoo  man  suc- 
cumbs to  the  sawdust,  and  finds  Miss  Velez 
waiting  for  him. 

The  names  are  good,  led  by  Tracy  and  Miss 
Velez,  and  the  performances  excellent.  The 
picture  is  fast,  active  and  often  highly  amusing 
entertainment,  but,  above  all,  it  is  entertain- 
ment. Not  very  weighty,  it  has  the  sort  of  pep, 
vim  and  amusement,  chiefly  because  of  Tracy, 
which  makes  it  really  popular  material.  Ex- 
ploitation possibilities  are,  naturally,  unlimited. 
The  carnival  atmosphere,  the  big  time  show, 
the  Tracy  personality,  exploitation  of  publicity 
as  it  is  handled  by  Tracy  with  nerve,  nerve 
and  more  nerve,  offers  an  unusual  selling  op- 
portunity. Promise  light  enjoyable  comedy  en- 
tertainment, with  a  bare  touch  of  romance 
and  a  spot  of  drama,  and  indicate  that  the 
youngsters  can  see  it  as  well  as  the  oldsters. — 
Aaronson,  New  York. 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  Gregory  LaCava.  From  an  original  story  by  Ben 
Markson  and  H.  N.  Swanson.  Screen  play  by  Bart- 
lett  Cormack  and  Corey  Ford.  Cameraman,  Bert 
Glennon.  Sound  recorder,  John  Tribby.  Film  edi- 
tor, C.  L.  Kimball.  Release  date,  December  16,  1932. 
Running  time,  77  minutes. 

CAST 

Teresita    Lupe  Velez 

Bates    Lee  Tracy 

Achilles   Eugene  Pallette 

Farrell    Frank  Morgan 

Colonel  WiUikens    Bob  McKenzie 

Lou    James  Donlon 

Gladys    Shirley  Chambers 

The  sheriff   Charles  Dow  Clark 


Ladies  They  Talk  About 

(Warner  Bros.) 
Drama 

A  strong  straight-from-the-shoulder  campaign, 
in  which  the  leading  cast  names  should  pre- 
dominate, is  essential.  Molded  somewhat  along 
the  atmospheric  lines  of  "Ladies  of  the  Big 
House,"  the  show  treats  mainly  of  the  hyes  of 
women  in  jail.  It  stresses  what  they  think  of 
and  do  to  while  away  the  time ;  presents  an  odd 
picture  of  the  social  structure  of  the  women's 
prison  community  in  sequences  that  offer  a  vivid 
insight  into  the  characters  of  the  inmates,  and 
also  gives  "Aunt  Maggie"  an  opportunity  to 
inject  much  laugh-provoking,  if  somewhat  off- 
color,  comedy. 

Against  this  background  of  prison  life  is  in- 
corporated a  romance  between  Nan  and  David 
Slade.  This  is  brought  about  when  Nan  is 
nabbed  as  the  decoy  in  a  bank  robbery  and 
Slade,  a  radio-broadcasting  reformer,  meets  her 
in  the  district  attorney's  office  and  recognizes 
her  as  an  old  childhood  sweetheart.  His  moral 
scruples  prevent  him  from  making  a  deal  with 
the  D.  A.,  and  as  a  result,  Nan  gets  a  two  to 
five  year  stretch,  for  the  better  part  of  a  year 
of  which  she  spurns  Slade's  pleas  to  see  her. 

During  all  this  time,  the  picture  is  completely 
prison,  but  it  veers  sensationally  when  Don  and 
Dutch  also  get  a  "rap"  in  San  Quentin,  and 
through  the  connivance  of  Lefty,  Nan  becomes 
a  participant  in  the  planned  jail  break.  The 
attempt  winds  up  in  failure  as  the  two  convicts 
are  killed  in  a  tunnel  that  leads  to  Nan's  cell. 
Her  term  extended,  she  plots  revenge  on  Drake, 
now  considered  a  stool  pigeon,  because  she  be- 
lieves that  a  letter  she  gave  him  on  the  occasion 
she  permitted  a  meeting  was  turned  over  to  the 
cops  by  him. 

Completing  her  sentence  and  returning  to 
Los  Angeles,  she  becomes  one  of  the  throng 
gathered  at  Slade's  sort  of  male  Aimee  Semple 
MacPherson  tabernacle,  a  gun  concealed  in  her 
purse.  In  Slade's  study,  she  takes  a  shot  at 
him,  but  only  wounds  him.  She  finds  she  really 
loves  her  victim  and  he  calms  down  the  temple 
attaches  and  cops. 

The  picture  shows  much  evidence  of  effort 
to  get  the  most  out  of  a  difficult  subject.  The 
theme,  even  in  its  most  colorful  moments,  is 
quite  grim  and  effective  selling  of  the  picture 
requires  use  of  the  jail  atmosphere  which  occu- 
pies most  of  its  comparatively  short  running 
time.  It  can  be  made  into  a  woman's  picture 
that  will  have  an  appeal  for  men  by  making 
the  best  uses  of  the  rather  intriguing  title,  sup- 


ported primarily  by  the  cast  names,  followed 
up  by  interest-creating  catch  lines  that  let  the 
public  know  it's  a  jail  picture.  Brighten  this 
idea  with  a  human  interest  line  of  copy  that 
asks  questions,  such  as :  "What  do  they  do — 
these  forgotten  women?  What  do  they  think 
about  and  dream  and  hope,  these  women  behind 
grim  walls  who  live  and  wish  just  as  you  wish, 
but  with  never  a  chance  of  realizing  their 
wishes?"  Judiciously  handled,  the  idea  of  their 
isolation  from  society  and  the  companionship 
of  men  might  be  just  the  angle  to  interest  the 
male  patronage  but  that  depends  upon  how  well 
you  know  your  community.  However,  directing 
a  campaign  towards  the  feminine  contingent 
should  be  productive  of  the  best  results. 

The  picture  is  absolutely  adult  fare.  It  is 
far  too  stern  in  both  action  and  dialogue  for 
juvenile  entertainment.  —  McCarthy,  Holly- 
wood. 

Produced  and  distributed  by  Warner  Brothers.  Di- 
rected by  Howard  Bretherton  and  William  Keighley. 
Based  on  a  play  by  Dorothy  Mackaye  and  Carlton 
Miles.  Screen  play  by  Brown  Holmes,  Wm.  Mc- 
Grath  and  Sidney  Sutherland.  Photography  by  John 
Seitz.  Art  director,  Esdras  Hartley.  Film  editor, 
Basil  Wrangel.  Release  date,  February  4,  1933.  Run- 
ning time,  64  minutes. 

CAST 

Nan  Barbara  Stanwyck 

David  Slade  Preston  S.  Foster 

Don   Lyle  Talbot 

Susie   Dorothy  Burgess 

Linda   Lillian  Roth 

Aunt  Maggie  Maude  Ebume 

Lefty   Harold  Huber 

Noonan   Ruth  Donnelly 

The  Warden  Robert  Warwick 

Miss  Johnson  Helen  Ware 

Tracy  DeWitt  Jennings 

District  Attorney  Robert  McWade 

Mrs.  Arlington  Cecil  Cunningham 

Blondie   •  Helen  Mann 

Marie   Grace  Cunard 

Mustard   Mme.  Sul-te-Wan 

Dutch   Harold  Healy 

Bank    Guard  Harry  Gribbon 

Laughter  in  Hell 

(Universal) 
Drama 

Universal  makes  its  contribution  to  the  cur- 
rent chain  gang  motion  pictures,  adapting  an 
original  story  of  the  rather  well-known  Jim 
Tully,  pointing  sharply  to  the  chain  gang  penal 
system  of  a  southern  state,  taking  a  measure 
of  the  sting  out  of  the  indictment  by  setting 
the  story  in  the  early  years  of  the  century. 

Little  has  been  glossed  over  in  attempting  a 
graphic  picture  of  conditions,  methods.  The 
picture  becomes  rather  strong  medicine  for  cer- 
tain audiences  when  four  Negroes  are  seen 
taken  from  their  box-like  cells  and  hanged  from 
the  limb  of  a  tree  while  the  other  convicts  look 
on,  and  there  are  sharp  picturizations  of  the 
flogging  of  other  prisoners. 

The  cast  is  reasonably  good  from  a  box  office 
standpoint,  and  performs  well.  Pat  O'Brien 
is  in  the  lead,  and  is  the  victim  of  the  chain 
gang.  Merna  Kennedy,  Gloria  Stuart,  blondly 
attractive ;  Berton  Churchill,  Tom  Brown  are 
the  names  which  have  selling  possibilities  on 
the  marquee.  The  cast  is  long  but  much  of  it 
is  unknown. 

A  prologue  sequence  indicates  the  death  of 
O'Brien's  mother  while  he  is  a  small  boy,  in 
a  small  southern  town.  He  is  under  constant 
persecution  from  two  Perkins  brothers.  The 
scene  jumps  to  a  period  perhaps  10  years  later, 
with  O'Brien  a  railroad  engineer.  He  marries 
Miss  Kennedy,  discovers  that  she  is  having  an 
afTair  with  one  of  the  Perkins  brothers,  played 
by  Arthur  Vinton,  and  kills  his  wife  and  her 
lover.  A  life  sentence  in  the  chain  gang  brings 
the  story  to  its  point  of  focus.  Perkins'  brother, 
played  by  Douglas  Dumbrille,  is  warden  at 
the  prison  camp  and  O'Brien  suffers  as 
imagined  when  that  fact  is  known.  Hangings, 
floggings  are  part  of  the  imparted  background. 
The  prisoners  are  sent  to  dig  graves  in  a  neigh- 
boring town  when  yellow  fever  breaks  out  in 
a  plague.  There,  at  night,  under  fire  of  the 
guards'  rifles,  they  kill  the  warden,  and  many 
escape. 

O'Brien  comes  upon  the  solitary  Miss  Stuart, 
orphaned  by  the  plague,  and  the  two  make  their 
way  to  safety  and  the  film's  happy  ending. 

The  picture  is  not,  obviously,  for  juvenile 
consumption,  but  has  a  certain  amount  of 
strength  for  the  adult  audience.   That  audience, 


however,  should  be  advised  of  the  type  of  story 
it  will  see.  That  same  indication  gives  oppor- 
tunity for  exploitation  of  a  strong  character, 
based  on  the  story's  highlights  as  described. 
It  would  be  well,  perhaps,  not  to  overdo  the 
gruesomeness  of  certain  of  the  chain  gang 
methods  and  devices,  for  fear  of  alienating  the 
feminine  portion  of  the  patronage,  in  particular. 
Heavy,  the  picture  yet  is  entertaining  in  its 
own  fashion,  and  should  be  made  to  do  at  least 
reasonably  well  at  the  box  office. — Aaronson, 
New  York. 

Produced  and  distributed  by  Universal.  Directed  by 
Edward  L.  Cahn.  From  the  novel  by  Jim  Tully. 
Screen  play  by  Tom  Reed.  Dialogue  direction  by 
Russell  Hcpton.  Photographed  by  John  Stumar.  Re- 
lease date,  January  12,  1933.  Running  titne,  68  min- 
utes. 

CAST 

Barney  Slaney  Pat  O'Brien 

Barney  Slaney   (as  a  boy)  Tom  Conlon 

Marvbelle  Evans  Merna  Kennedy 

Mike  Slaney  Berton  Churchill 

Lorrame   Gloria  Stuart 

Barton   Tom  Brown 

Mileaway   Lew  Kelly 

Grover  Perkms  Arthur  Vinton 

Grover  Perkms  (as  a  boy)  Mickey  Bennett 

Jackson   Clarence  Muse 

Ed  Perkms  Douglas  Dumbrille 

Ed  Perkms  (as  a  boy)  Dick  Winslow 

Brown  field   Noel  Madison 

Hard  To  Handle 

(Warner) 
Comedy 

Showmanship  sticks  out  all  over  this  show 
in  capital  letters.  It's  about  a  showman.  Lefty 
Merrill,  a  publicity  man  and  a  promoter,  with 
as  many  gags  for  making  money  as  there  are 
stars  in  the  skies  and  it  provides  almost  as 
many  laughs.  Comedy  from  start  to  finish,  it 
also  carries  a  sympathy  creating  romance, 
glows  with  a  grand  line  of  peppy  dialogue  and 
is  as  speedy  as  it  is  timely  and  novel. 

Beginning  with  the  final  hours  of  a  dance 
marathon,  the  hectic  action  is  under  way  at 
once,  as  Lefty,  the  high-powered  press  agent 
of  the  marathon,  is  the  big  shot  with  the  thou- 
sands of  spectators  who  jam  the  dance  hall 
and  the  apple  of  the  eye  of  one  of  the  con- 
testants, Ruth.  The  whole  thing  blows  up  in  a 
riot  of  mirth  as  Lefty's  partner  skips  out  with 
the  prize  money  and  Lefty  "takes  it  on  the 
lam,"  just  a  couple  of  jumps  ahead  of  the 
irate  mob.  Early  scenes  indicate  that  Lil 
Waters,  Ruth's  mother,  is  going  to  be  very 
prominent  in  that  which  is  to  follow  'and  she 
is — so  much  so  that,  although  Cagney  is  billed 
as  the  head  liner,  Ruth  Donnelly  almost  steals 
the  show  and  you  can  guarantee  that  she  will 
hand  your  patrons  scores  of  laughs. 

A  promoted  treasure  hunt  on  a  pleasure  pier 
also  winds  up  in  a  riot  as  only  $10  instead  of 
the  $5,000  that  has  been  advertised  is  planted. 
As  a  hiatus  the  Lil  Waters  furniture  selling 
episodes  should  bring  the  house  down.  The 
locale  and  excitement  shift  to  New  York. 
Lefty  is  broke;  another  big  shot  is  making  a 
play  for  Ruth  and  Lil  is  helping  him  along  in 
grand  style.  A  poor  vanishing  cream  gives 
Lefty  an  idea.  It  won't  "vanish,"  so  he  sells 
the  manufacturers  the  idea  of  peddling  it  as  a 
reducing  cream  and  showmen  are  given  an- 
other lesson  in  showmanship. 

Raising  a  million  for  a  jerk-water  college 
is  the  next  episode  and  Lefty  is  on  easy  street 
and  riding  high  with  Ruth  and  her  mother. 
Publicizing  "Grape  Fruit  Acres"  a  Florida 
real  estate  gag  lands  Lefty  in  jail  for  using 
the  mails  to  defraud  as  the  promoter  skips  out 
to  South  America.  In  his  cell,  he  meets  his  old 
dance  marathon  pal,  who  is  emaciated  as  the 
result  of  a  grapefruit  diet  because  he  had  noth- 
ing else  to  eat.  His  misfortune  is  only  a  heaven 
sent  idea  for  Lefty. 

As  a  result  of  his  mammoth  publicity  cam- 
paign, the  nation  turns  to  grapefruit.  The  fa- 
mous 18-day  diet  is  rung  in.  So  is  the  famous 
Paul  Whiteman  reducing  accomplishment. 
"Grape  Fruit  Acres"  becomes  a  gold  mine  for 
the  investors,  the  charges  are  dropped,  but  the 
exciting  fun  is  not  finished  until  Lefty  pulls  a 
typical  gag  stunt  on  Ruth  and  her  mother  to 
accept  him  as  one  of  the  family. 

Everything  that  has  been  described  can  be 
made  the  basis  for  a  real  interest-creating  cam- 
paign in  which  everything  from  radio  broad- 


January  7,1933 


MOTION    PICTURE  HERALD 


27 


casting,  24  sheeting,  commercial  tie-ups  and 
gag  exploitation  down  to  teaser  heralds  can 
be  used,  as  they  are  all  used  in  the  pictures. 
Use  of  those,  however,  even  to  the  fullest  ex- 
tent, shouldn't  be  the  limit  of  your  business 
building  campaign.  "Hard  to  Handle,"  which 
should  be  easy  to  handle,  is  Cagney's  first  pic- 
ture in  months.  He  has  proved  his  box  office 
ability  and  with  him  taken  out  of  his  "tough 
mug"  roles,  it  shouldn't  be  difficult  to  pick 
up  on  his  established  popularity.  You  can't 
afford  to  overlook  Ruth  Donnelly  and,  although 
her  picture  popularity  is  not  great,  you  will 
find  your  patrons  talking  about  her.  Among  the 
other  things  you  do  in  connection  with  this  pic- 
ture, it  might  not  be  a  bad  idea  to  ring  in  some- 
where in  your  advertising  that  it  witnesses  the 
beginning  of  a  new  star. 

The  show  is  real  entertainment  for  any  kind 
of  a  theatre.  As  it  kept  a  large  preview  audi- 
ence in  spasms  of  everything  from  downright 
belly-laughs  to  emotion  stirring  smiles,  it 
should  do  the  same  every  place  it  is  shown. 
It's  great  entertainment  for  the  adults,  yet  at 
the  same  time  is  one  of  those  pictures  that 
you  can  shout  about  as  suitable  for  the  young- 
sters.— McCarthy,  Hollywood. 

Produced  and  distributed  by  Warner.  Directed  by 
Mervyn  LeRoy.  Based  on  original  story  by  Houston 
Branch.  Screen  play  by  Wilson  Mizner  and  Robert 
Lord.  Photographed  by  Barney  McGill.  Film  editor. 
Bill  Holmes.  Art  director,  Robert  Haas.  Release 
date,  January  28,  1933.  Running  time,  76  minutes. 
CAST 

Lefty  Merrill    James  Cagney 

Ruth  Waters    Mary  Brian 

Radio  announcer    Allen  Jenkins 

Lil  Waters    Ruth  Donnelly 

Marlene  Reeves    Claire  Dodd 

John  Hayden    Gavin  Gordon 

Mrs.  Hawks    E™™? 

Charles  Reeves    Robert  McWade 

Ed.  McGrath    John  Sheehan 

Joe  Goetz    Matt  McHugh 


The  Son-Daughter 

(MGM) 
Drama 

A  tensely  dramatic  narrative  of  Chinese  pa- 
triots' activity  in  San  Francisco's  Chinatown, 
adapted  from  the  stage  play  by  George  M. 
Scarborough  and  David  Belasco,  "The  Son- 
Daughter"  offers  another  opportunity  for  Helen 
Hayes  to  display  her  splendid  versatility  and 
capacity  as  a  dramatic  actress. 

Her  name,  naturally  enough,  becomes  the  best 
selling  point  in  the  picture,  with  due  emphasis 
on  the  fact  that  she  won  the  Academy  actress 
award  for  performance  during  1932.  The  rest 
of  the  cast  is  almost  equally  able,  certainly  each 
has  an  undoubtedly  strong  box  office  following, 
can  be  counted  upon  for  money  at  the  till  when 
their  names  appear  in  the  lights.  Ramon  No- 
varro,  Lewis  Stone,  Warner  Oland,  Ralph  Mor- 
gan, Louise  Closser  Hale  and  H.  B.  Warner, 
all  are  selling  names. 

Although  it  is  true  that  the  revolutionary 
activity  in  China  is  not  at  the  moment  in  the 
public  print  in  the  same  degree  as  was  the 
Japanese  aggression  of  some  months  ago,  none- 
theless currently  there  is  some  little  attention 
being  paid  to  the  situation  in  the  Far  East. 
Do  not  lose  any  opportunity  to  capitalize  on  this 
factor  as  well  as  the  star  names. 

The  patriots  in  Chinatown  are  gathering 
money  for  the  revolutionary  cause  despite  great 
danger  from  the  emperor's  emissaries.  Lewis 
Stone,  Miss  Hayes'  father,  is  a  leader  in  the 
"cause."  Miss  Hayes  imparts  a  measure  of 
lightness  and  amusement  to  the  earher  scenes 
with  her  wholly  charming  characterization  of 
the  shy  Chinese  girl,  with  her  mincing  gait,  her 
shy  love-making  with  the  Chinese  boy,  Novarro. 
A  ship  loaded  with  munitions  is  waiting  to  sail. 
A  large  sum  of  money  is  needed  before  it  can 
leave  the  dock.  Only  by  "selling"  his  daughter 
to  the  highest  bidder  can  Stone  obtain  the 
money.  Miss  Hayes  sacrifices  her  love  to  the 
cause,  and  Novarro,  a  prince,  does  likewise. 
Oland  is  the  highest  bidder,  taking  the  girl, 
killing  her  father  and  her  lover.  Rising  to  the 
crisis.  Miss  Hayes  strangles  Oland  with  his 
own  queue,  finds  the  money,  and  is  seen  at 
the  close,  with  set  face,  sailing  to  aid  the  revolu- 
tion aboard  the  munitions  ship.  Her  dramatic 
performance  reaches  its  height,  is  tremendously 


effective  in  the  strangling  scene.  Thus  she 
becomes  her  father's  "son-daughter,"  having 
done  her  share  in  the  manner  of  a  worthy  son. 

Indicate  in  the  selling  the  motif  of  sacrifice 
of  love  and  of  self  for  the  cause  of  their  fathers 
on  the  part  of  Miss  Hayes  and  Novarro.  Bring 
in  the  current  interest  in  the  Chinese  situation, 
concentrate  on  the  splendid  cast  and  the  per- 
formances, and  declare  emphatically  and  with 
assurance,  that  Miss  Hayes  here  adds  another 
splendid  performance  to  her  already  impressive 
list.  Properly  sold  from  these  several  excellent 
angles,  the  picture  should  be  good  for  an  un- 
usual result  at  the  box  office.  Lobby  display 
opportunities  for  the  attraction  of  pedestrian 
attention  are  likewise  excellent. — Aaronson, 
New  York. 

Produced  and  distributed  by  Metro-Goldwyn-Mayer. 
Directed  by  Clarence  Brown.  From  the  play  by 
George  M.  Scarborough  and  David  Belasco.  Screen 
play  by  John  Goodrich  and  Claudine  West.  Dialogue 
by  Leon  Gordon.  Film  editor,  Margaret  Booth.  Pho- 
tographed by  Oliver  T.  Marsh.  Release  date,  Decem- 
ber 23,  1932.    Running  time,  79  minutes. 

CAST 

Tom  Lee  Ramon  Novarro 

Lien  Wha  Helen  Hayes 

Dr.  Dong  Tong  Lewis  Stone 

Fen  Sha  Warner  Oland 

Fang  Fou  Hy  Ralph  Morgan 

Toy  Yah  Louise  Closser  Hale 

Sin  Kai  H.  B.  Warner 


Nagana 

(Universal) 
Weird 

Using  a  dramatic  theme  that  is  suggestive  of 
the  anti-climactic  scenes  of  "Arrowsmith,"  sur- 
rounding it  with  the  atmosphere  of  the  jungle 
animal  picture  cycle,  introducing  a  weird  ro- 
mance through  the  personality  of  Tala  Birell 
(another  Garbo-Dietrich  combination)  and  lay- 
ing the  whole  thing  down  in  the  heart  of  dark- 
est Africa,  "Nagana"  appears  to  be  ordinary 
program  entertainment. 

Modern  science,  represented  by  the  first  two 
doctors,  is  waging  a  battle  against  the  dread 
"nagana" — sleeping  sickness.  Savage  supersti- 
tion is  personified  by  Nogu,  an  English  univer- 
sity graduate,  and  his  father.  The  King.  On 
the  spot  in  the  native  village  unless  he  can 
prove  his  science  more  efficient  than  the  super- 
stitution  of  the  Medicine  Men  in  saving  the  life 
of  The  King,  and  after  a  roundup  of  wild  ani- 
mals, Randon  has  further  troubles  as  the  sav- 
ages find  the  Countess,  who  has  trailed  his 
safari  into  the  jungle.  Convinced  that  she  is  a 
demon  responsible  for  all  their  afflic- 
tions, they  determine  to  slay  her.  Randon 
intervenes.  A  lot  of  dramatic  hokus-pokus 
ensues,  but  the  King  dies  and  amid  a  lot 
of  excitement  the  tribesmen  are  going  to  throw 
the  white  girl  to  the  crocodiles.  Randon  saves 
her,  of  course,  but  the  drama  is  not  convincing 
even  though  it  is  quite  thrilling.  Then  comes 
the  typical  struggle  back  to  civilization. 

This  picture  did  not  register  well  with  the 
preview  audience,  which  tittered  in  the  most 
unexpected  places.  By  its  nature  there  is  op- 
portunity for  atmospheric  ballyhoo  which  may 
strengthen  the  straight  title  and  cast  billing. — 
McCarthy,  Hollywood. 

Produced  and  distributed  by  Universal.  Directed  by 
Ernst  L.  Frank.  From  the  story  by  Lester  Cohen. 
Screen  play  by  Dale  Van  Every  and  Don  Ryan.  Pho- 
tographed by  George  Robinson.  Release  date,  Janu- 
ary 9,  193'3.    Running  time,  74  minutes. 

CAST 

Countess  Sandra  Lubeska  Tala  Birell 

Dr.  Walter  Randon  Melvyn  Douglas 

Dr.  Kabayochai  M.  Morita 

Dr.  Stark  Onslow  Stevens 

Nogu   Everett  Brown 

The  King  Billy  McLean 

Mukovo   William  Dunn 

Ivory   Trader  Frank  Lakteen 


establish  a  completely  new  economic  life  in 
America  based  on  the  country's  energy  re- 
sources. Produced  by  Bryan  Foy  Corporation, 
the  picture  employs  an  after-dinner  speech  by 
Professor  Gilbert  Brown  to  convey  the  mes- 
sage of  technocracy.  Flashes  of  printing 
presses,  looms,  harvesters  and  ships  emphasize 
Professor  Brown's  point  of  the  ultimate  break- 
down of  our  present  economic  system.  The 
several  questions  asked  by  guests  serve  to 
direct  the  discussion  along  lines  of  public  in- 
terest. The  steadily  increasing  curiosity  about 
technocracy  can  be  readily  used  as  a  basis  for 
promotion. — Running  time,  10  minutes. 


Paramount  Pictorial 

(Paramount) 
Good 

This  short  pictorial  shows  some  of  the 
really  grand  scenery  of  the  California  redwood 
forests.  It  is  done  in  full  color  and  conveys  a 
real  sense  of  the  grandeur  of  these  giant  trees. 
The  depths  of  the  forest  is  streaked  with  glow- 
ing bars  of  sunlight  as  the  camera  takes  the 
traveler  down  a  winding  road.  A  really  good 
pictorial. — Running  time,  7  minutes. 


Time  On  My  Hands 

(Paramount) 
Fair 

Ethel  Merman  sings  the  song,  perched  on  the 
hour  hand  of  a  gigantic  clock.  The  photo- 
graphic ideas  are  fairly  clever;  the  music  well 
played.  As  in  others  in  the  series,  the  bounc- 
ing ball  is  introduced  to  lead  the  audience  in 
singing. — Running  time,  7  minutes. 


Belles  of  Bali 

(Fox) 
Interesting 

Interesting  is  this  subject  in  the  Fox  "Magic 
Carpet  of  Movietone"  series,  wherein  is  de- 
picted the  life  of  the  Balinese,  inhabitants  of 
that  island  paradise  in  the  Pacific  where  things 
move  slowly,  where  festivities  and  ceremonials 
are  the  dominant  features  of  activity,  and  where 
the  motion  picture  camera  has  recently  pene- 
trated with  its  inquisitive  eye.  The  subject  is 
well  executed,  the  subject  matter  provides  an 
engaging  picture  of  how  another  people  lives. 
A  good  short  for  almost  any  program. — Run- 
ning time,  8  minutes. 


Chalk  Up 

(MGM) 
Skillful 

In  this  number  of  the  Sport  Champion  series, 
Willie  Hoppe,  for  many  years  world's  cham- 
pion billiard  player,  gives  evidence  of  his  re- 
markable skill  with  the  cue  and  ivories.  He 
almost  makes  them  talk  as  he  executes,  appar- 
ently with  the  greatest  of  ease,  the  most  difficult 
of  cushion  shots  in  billiards  and  weird  ex- 
amples of  his  skill  on  the  pool  table.  The  cue 
player  will  rave  about  this,  while  the  average 
picture-goer  will  sit  in  awe  of  such  uncanny 
accuracy. — Running  time,  10  minutes. 


Technocracy 

(Mascot) 


Good 

This  is  probably  the  first  exposition  of  the 
planv  sponsored  by  the  socalled  technocrats,  to 


Boston  Common — and  Proper 

(Central  Films) 
Average 

Just  another  collection  of  air  views  and  close- 
ups  of  a  city  whose  importance  in  revolutionary 
days  does  not  necessarily  carry  over  to  modern 
scenes.  Off-screen  narration  is  uninspired. — 
Running  time,  10  minutes. 

The  Gaslit  Nineties 

(Educational) 
Novelty 

The  public  that  likes  shots  of  the  early  days 
of  the  industry  should  get  some  fun  out  of 
this  Johnnie  Walker  novelty  in  which  the  run- 
ning comment  in  the  dialogue  background 
■  brings  out  the  contrast  of  past  and  present 
with  a  laugh. — Running  time,  8  minutes. 


I 


FOUR  *   *   *   *  STARS 

A  superb  picturization  of  Philip  Barry's  "Animal 
Kingdom"  . . .  "Animal  Kingdom"  is  an  added  treat 
when  you  consider  that  a  thorough  tour  of  this 
marvelous  theatre  is  worth  four  stars  in  itself  . . . 
Howard  is  even  grander  in  the  picture  than  he  was 
in  the  play  .  . .  Myrna  Loy  is  sensuous  and  exotic  as 
the  girl . .  .  Ann  Harding  puts  it  over  like  the  lovely 
actress  she  is . . ,  Settings  and  photography  are  100% 
perfect . , . 

IRENE  THIRER,  DAILY  NEWS 

A  modern  masterpiece  of  wit  and  wisdom  . . .  With 
Leslie  Howard  performing  his  usual  magic  . . . 

RICHARD  WATTS.  JR..  HERALD  TRIBUNE 


ANN  HAR] 

"THE  AN 


Crackling  crisp,  bright,  brisk  and  brittie  .  .  .  Philip 
Barry's  ploy  added  further  distinction  to  last  night's 
great  event — the  opening  of  the  RKO-Roxy  Theatre 
in  Radio  City  ...  A  distinguished  picture  in  a  dis- 
tinguished setting  ...  If  anything,  the  picture  excels 
the  play  . . . 

REGINA  CREWE,  N.  Y.  AMERICAN 

"Animal  Kingdom"  holds  its  own  with  Mr.  Rothafel's 
glamorous  footlights  numbers  .  .  .  Never  has  Mr. 
Howard  been  seen  to  better  advantage  .  . .  Edward 
H.  Griffith,  the  director,  keeps  the  story  flowing  in- 
terestingly ...  A  picture  in  which  the  playwright's 
ideas  have  been  adhered  to  faithfully  . . . 

MORDAUNT  HALL,  N.  Y.  TIMES 


An  adaptation  of  a  play  that  happened  io  be  a 
strongly  and  beautifully  written  dramatic  work  . . . 
I  suspect,  indeed,  that  "The  Animal  Kingdom,"  may 
even  be  among  the  American  classics  for  some  time 
to  come . . ,  A  beautifully  directed  and  recorded  film, 
and  a  iastoful,  impeccable  production,  make  it  quite 
a  bit  superior  to  the  general  run  of  films  . . . 

JOHN  S.  COHEN,  JR.,  N.  Y.  SUN 

"The  Animal  Kingdom"  is  graciously  played  by 
Miss  Harding  and  Leslie  Howard,  intelligently 
directed  by  E.  H.  Griffith  . . .  The  dialogue  is  very 
gay  and  saucy  . . . 

BLAND  JOHANESON,  DAILY  MIRROR 


)iG . .  LESLIE  HOWARD 


lAL  KINGDOM" 


30 


MOTION    PICTURE  HERALD 


January    7,  1933 


HIGHLIGHTS  OF  1932  PASS  IN  REVIEW 


A  panoramic  re-viewing  of  the  year  that  is  now  beyond  the  horizon  presents  nnore  than  its 
quota  of  lights — and  shadows.  The  motivation  by  new  forces  that  was  already  evident  early  in  1931 
gained  even  further  momentum  as  the  year  1932  got  under  way  and  the  close  of  the  twelve-month 
found  the  spirit  of  change  extending  its  range  into  all  primary  fields  of  the  institution  that  is  the  mo- 
tion picture.  One  of  the  cheerful  signs  lay  in  the  orderly  and  mature  method  of  approaching 
the  multiple  problem  of  improving  entertainment  and  the  presentation  of  that  entertainment  while 
gathering  the  loose  ends  of  costs  into  an  efficient  workability.  That  story  also  is  told  in  its  stages  of 
unfoldment  in  the  following  chronology  of  the  year: 


JANUARY 


January  2 

Publix  theatres  collect  $100,000  during  National  M.  P. 
Week  for  poor. 

January  5 

Legality  of  new  RKO  financing  plan  attacked  in  suit 
for  receivership  filed  by  J.  Cookman  Boyd,  Balti- 
more attorney  and  RKO  stockholder. 

Paramount  to  release  only  60  pictures  of  scheduled 
70  for  the  year. 

Loew's  business  maintains  level  of  preceding  year. 

Industry  floods  Congress  with  protests  against  ad- 
mission tax  legislation. 

January  7 

W.  A.  Stefifes  elected  president  of  Allied,  succeeding 
Abram  F.  Myers,  who  becomes  chairman  of  board. 
January  8 

David  SarnofT,  Herbert  Bayard  Swope,  Paul  Mazur 
named  to  special  advisory  committee  on  RKO 
policy. 

January  9 

RCA  Photophone  consolidated  with  RCA  Victor. 
January  I  I 

Coast  producers  agree  to  end  star  "raids"  and  decide 
on  open  door  policy  for  future  negotiations  for 
services  of  stars. 

Hughes -Franklin  Circuit  begins  turning  back  theatres 
to  original  owners. 

Winfield  Sheehan  given  three  months  leave  of  ab- 
sence to  recover  from  illness. 

January  12 

Demand  for  50  per  cent  service  charge  reduction, 
abolition  of  score  charges,  fair  readjustment  of 
union  wage  schedules  and  reorganization  of  M.P. 
T.O.A.  structure  demanded  by  President  M.  A. 
Lightman. 

January  13 

Ned  Depinet  made  vice-president  of  Radio  in  charge 
of  distribution;  Charles  Rosenzweig  appointed  gen- 
eral sales  manager. 

January  16 

Group  of   35   independent   producers   form  protective 
association  to  handle  labor,  distribution  problems. 
January  20 

Spyros  Skouras  takes  over  management  of  Fox  West 

Coast. 
January  21 

Sidney  R.  Kent  resigns  as  vice-president  and  a  di- 
rector of  Paramount  Publix  after  14  years. 
January  22 

Emanuel  Cohen  elected  director  and  vice-president  of 
Paramount;  George  J.  Schaefer.  eastern  sales  man- 
ager appointed  geneial  sales  manager,  succeeding 
S.  R.  Kent. 

E.   L.   Alperson   resigns   as   Warner-F.   N.  general 

sales  manager. 
January  27 

E.  R.  Tinker  starts  west  for  first  conferences  at  Fox 
studio. 

Federal  court  decisions  fortify  application  of  copy- 
right law. 
January  28 

Holders  of  RKO  preferred  stock  start  action  to  liave 
representative  in  executive  post  in  company,  with 
Karl  Hoblitzelle,  E.  V.  Richards,  Jr.,  and  Harold 
B.  Franklin  mentioned. 

'E.  L.  Alperson  and  Edward  Peskay  plan  mid-west 
theatre  circuit. 

Survey  shows  10,767,411  theatre  seats  in  U.  S. 

January  29 

M-G-M  moves  to  prohibit  double  featuring  of  its 
product. 

Independent  studios  schedule  200  pictures. 


FEBRUARY 


February  I 

Harry  Cohn  buys  Joe  Brandt's  interest  in  Columbia 
giving  him  control  of  company. 

More  than  200  theatres  in  Iowa  and  Nebraska  con- 
tribute to  prosecution  fund  of  W.  N.  Youngclaus 
against  extended  protection  for  circuit  theatres. 

February  2 

Radio  drops  Pathe's  rooster  trade  mark  and,  con- 
solidating production  schedules  of  Radio-Pathe,  will 
make  between  30  and  40  pictures  during  year. 


February  3 

Skouras    puts    theatre    managers    on    profit  sharing 

basis. 
February  4 

W.  A.  StefTes,  Allied  president,  says  his  organization 
is  no  longer  interested  in  obtaining  S-S-5  uniform 
contract. 

Walter  Wanger  joins  Columbia  as  vice-president,  in 

charge  of  story  selection  and  talent. 
Skouras  deal  to  take  over  550  Wesco  Corp.,  houses, 

Feb.  15  closed. 
February  5 

Distributors  expected  to  offer  exhibitors  5-5-5  uni- 
form contract  and  individual  company  contracts  for 
choice  with  opening  of  new  selling  season. 

February  6 

Establishment  of  national  .  circuit  of  independent 
theatres  planned  by  Dick  Dickson. 

M.  H.  Hoffman,  president  of  newly-formed  Indepen- 
dent Producers  Association,  has  five-year  franchise 
plan. 

February  8 

Chicago  Allied  exhibitors  pledged  to  end  triple  fea- 
tures. 
February  9 

Dr.  Lee  DeForest  made  defendant  in  patent  action 
filed  in  Wilmington  by  William  Fox's  American 
Tri- Ergon  Corp. 

Warner's  report  profit  of  $543,573  for  last  quarter  of 
1931. 

February  I  I 

E.  R.  Tinker,  Fox  president,  tells  Academy  industry 

is  growing  up. 
February  12 

Sam  Katz  revealed  as  exercising  direct  supervision 
of  all  Paramount  Publix  activities  and  particularly 
production. 

Lou  Metzger  resigns  as   general  sales  manager_  of 
Columbia  and  Bert  Ennis  as  director  of  publicity. 
February  16 

Wisconsin  state  department  of  agriculture  and  mar- 
kets cites  15  producing,  distributing  and  theatre 
companies  in  complaint  charging  conspiracy,  dis- 
crimination, coercion. 

Charles  Rosenzweig  resigns  as  general  sales  manager 
of  Radio  to  assume  similar  post  with  Columbia. 

February  17 

M.P.T.O.  of  Connecticut  joins  M.P.T.O,A. 
February  18 

Joseph  I.  Schnitzer  announces  "open  door"  film  buy- 
ing policy  for  RKO. 
February  19 

R.  R.  Blair,  Indianapolis  exhibitor,  starts  conspiracy 
and  restraint  of  trade  suit  against  producer-dis- 
tributors, asking  damages  of  $1,200,000. 

February  20 

Ogden  L.  Mills,  new  secretary  of  treasury,  considers 
tax  on  film  rentals  to  raise  $10,000,000  to  $15,000,000 
annually. 

S.  W.  Hatch  resigns  as  Educational  sales  manager. 
Allied  says  it  favors  one  national  exhibitor  organiza- 
tion if  it  is  independent. 
February  23 

H.  B.  Franklin  brought  into  RKO  to  survey  circuit 

and  act  in  executive  advisory  capacity. 
S.  R.  Kent  opens  negotiations  with  Fox,  abandoning 

talks  on  RKO  association. 
Settlement  of   unexpired   three-year  portion  of  Phil 

Reisman's  contract  with  Universal  made,  with  L.  J. 

Schlaifer  in  as  successor. 
Distributors  consider  closing  Portland  exchanges  to 

serve  entire  territory  out  of  Seattle. 
February  24 

Federal  investigation  demanded  by  U.  S.  Senator 
S.  W.  Brookhart  in  two-hour  arraignment  of  in- 
dustry in  senate. 

Monogram  announces  schedule  of  40  pictures  for  year. 

February  25 

Allied  seen  backing  federal  investigation  by  supply- 
ing Senator  Brookhart  with  data. 

Joe  Schnitzer  to  enter  independent  production  on 
leaving  RKO. 

February  26 

Jules  Levy  made  Radio  general  sales  manager. 
Skourases  make  sweeping  staff  reductions  and  salary 

cuts  in  Fox  Midwesco. 
February  27 

Universal  shows  profit  of  $615,787  during  1931,  com- 
pared with  loss  of  $2,047,821  preceding  year. 
February  29 

Eighth  court  to  uphold  copyright  law  gives  favor- 
able decision  at  Springfield,  111. 


MARCH 


March  I 

U.  S.  Senator  Hastings  appointed  receiver  for  Gen- 
eral Theatre  Equipment. 
March  3 

Warners  cite  $3,500,000  cash  and  bank  credit  of  "a 
large  amount"  in  answering  Maurice  Newcastle's 
insolvency  charge  at  Wilmington. 

March  4 

Academy  of  M.  P.  Arts  and  Sciences  supplied  with 

machinery  for  conciliating  production  disputes. 
March  7 

MPDA  begins  poll  of  celebrities  to  determine  film 

preferences. 
March  8 

Canadian  conspiracy  case  against  15  producer- 
distributors  dismissed  at  Toronto. 

Bill  calling  for  10  per  cent  tax  on  admissions  over 
25  cents  and  2!4  per  cent  levy  on  film  rentals  goes 
to  House. 

March  9 

Allied  plans  to  seek  public  support  for  fight  against 

extended  protection. 
March  10 

Allied  Detroit  convention  endorses   Brookhart  bill. 
Distributors  plan   to  copyright  accessories  in  move 

to  prevent  re-sale. 
March  II 

W.  A.  Steffes  frames  "walkout"  at  Detroit  conven- 
tion and  Allied  delegates  contribute  $15,000  in  cash 
and  $45,000  in  pledges  to  carry  out  convention  pro- 
gram. 

Bill   introduced  at   Washington   to  amend  penalties 

fixed  by  copyright  law  for  picture  holdovers. 
March  14 

Protection  of  "innocent"   infringers  provided  for  in 

new  copyright  law  draft. 
March  15 

George  Eastman,  head  of  Eastman  Kodak  Co.,  dies 
at  Rochester. 

Independent  exhibitors  assume  control  of  M.P. T.O.A. 
March  16 

Fair  protection  schedules,  selective  buying  and  round 
table  discussions  to  settle  industry  problems  advo- 
cated by  M.P.T.O.A.  convention  at  Washington. 

March  17 

M.P.T.O.A.  convention  declares  for  optional  form  of 

standard  contract. 
March  22 

Distributors'  injunction  granted  by  Wisconsin  court 
halting  state  department's  investigation  of  protec- 
tion and  zoning. 

March  23 

Fox  directors  confirm  election  of  S.  R.  Kent  to  post 
of  vice-president  in  charge  of  operations  and  that 
of  Leonard  A.  Woolams.  New  York  banker,  to  vice- 
president  in  charge  of  finances  in  the  west. 

Tiffany  plans  30  pictures  through  World  Wide  re- 
lease. 

March  24 

Joseph  Schnitzer  plans  new  independent  producing 
organization  making  24  to  32  features  a  year. 

Principal  Distributing  Corp.,  organized  with  Sol  Les- 
ser, president,  Frank  R.  Wilson,  vice  president,  to 
handle  pictures  formerly  distributed  by  Talking  Pic- 
ture Epics. 

March  25 

Ten  equipment  companies  grouped  in  General  Thea- 
tres Equipment,  Inc.,  to  be  operated  individually 
under  plan  proposed  by  Senator  Daniel  O.  Hastings, 
receiver. 

March  26 

Hy  Daab,  Radio  advertising  and  publicity  director, 
and  Eli  M.  Orowitz,  RKO  advertising  and  publicity 
director,  resign,  with  S.  Barrett  McCormick  and 
Terry  Turner  succeeding,  respectively,  under  Robert 
F.  Sisk,  advertising  and  publicity  director  for  both 
companies. 

March  29 

B.  B.  Kahane  placed  in  charge  of  Radio  Pictures. 
March  31 

House  approves  amendment  exempting  tickets  up  to 

45  cents  from  admission  tax  levies. 
Nine  major  producers  schedule  390  pictures  for  the 

new  season;  only  three  pictures  less  than  1931. 
Academy  of  M.  P.  Arts_  and  Sciences  proposes  uniform 

image  frame  for  projection  machines. 

ITIiis  chronicle  was  prepared  by  Motion  Picture  Dailyl 


January  7,1933 


MOTION    PICTURE  HERALD 


31 


SPIRIT  OF  CHANCE  INCREASES  SCOPE 


APRIL 


April  I 

Poster  renters  contemplate  orpranization  and  "war 
chest"  to  combat  distributors'  opposition  to  re- 
sale of  accessories. 

Paramount  negotiates  $15,000,000  credit  with  group  of 
New  York,  Chicago  and  Philadelphia  banks. 

Fox  write-offs  contribute  to  company's  $4,263,557  loss 
for  1931. 

Independents  expected  to  produce  400  pictures  this 
season. 

Canadian  exhibitors  approve  voluntary  arbitration  at 

Toronto  conference. 
April  2 

P.  A.  Powers  organizes  Powers  Pictures,  after 
acquiring  interest  in  B.  I.  P.,  carrying  with  it 
American  distribution  rights  to  British  company's 
product. 

New   York   exhibitors   join   move   to   retain  re-sale 

market  for  accessories. 
Joseph    Skirboll    appointed    sales    manager   of  new 

Principal  Distributing. 
April  4 

Screen  Guild  plans  co-operative  production  with  re- 
lease through  United  Artists. 

Paramount  reports  combined  net  profit  of  $6,345,4S8 
for  1931  despite  loss  of  $649,746  for  final  quarter. 

April  6 

U.  S.  circuit  court  in  New  York  gives  "clean  bill" 
to  block  booking  practice,  ending  12- year  old  suit 
of  Federal  Trade  Commission  against  Parainount. 

M-G-M  protest  committee  fails  to  take  stand  on 
distributor's  percentage  playing  policy. 

Distributors  delay  drawing  of  zoning  schedules  pend- 
ing outcome  of  Youngclaus  suit  at  Lincoln,  Neb. 

April  8 

Second  victory  for  legality  of  block  booking  seen  in 
consent  decree  entered  by  federal  court  at  Chi- 
cago ending  three-year-old  monopoly  suit  against 
21  companies  by  Marks  Bros. 

Skouras  plans  decentralized  operation  of  Fox  theatres. 

April  II 

Paramount  completes  deal  for  release  of  Sennett 
comedies,  formerly  handled  by  Educational. 

Senate  investigation  of  bear  raids  on  stocks,  in- 
cluding film  issues,  on  New  York  Exchange  opens 
in  Washington. 

April  13 

Poster  renters  complete  defense  organization. 

U.  S.  circuit  court  of  appeals  at  Boston  rules  that 

picture  holdovers  are  copyright  infringements. 
April  14 

RKO  board  completes  reorganization  of  company 
with  M.  H.  Aylesworth  in  as  president;  Hiram 
Brown  as  advisor;  B.  B.  Kahane  as  president  of 
Radio  Pictures;  Harold  B.  Franklin  in  charge  of 
theatres  as  president  of  Orpheum  Circuit  and 
K.-A.-O. ;  Joe  Plunkett,  vice-president  of  theatre 
companies;  Phil  Reisman  in  charge  of  film  buys, 
and  David  Sarnof?  re-elected  chairman  of  the 
board  of  RKO  and  chairman  of  executive  committee. 

April  16 

M-G-M,   Paramount  and  Warners  get  new  season 

selling  under  way  early. 
April  18 

Warners,  RKO  and  Loew's  pool  theatres  at  Memphis 
to  solve  overseating  and  effect  operating  economies. 
April  19 

H.  B.  Franklin  completes  "six-divisional"  set-up  for 

RKO  theatre  operation. 
Hal    Roach   schedules   40   shorts,    two   features  for 

season. 
April  20 

S.  R.  Kent  elected  president  of  Fox  and  director. 

E.  R.  Tinker,  former  president,  becomes  chairman 

of   board,    succeeding   Harley    L.    Clarke.    W.  C. 

Michel,  vice-president,  succeeds  Kent  as  executive 

vice-president. 
April  21 

Skouras  plan  puts  operation-  of  circuit  under  Charles 
Cabalero,  L.  J.  Ludwig,  George  and  Charles 
Skouras. 

Herschel  Stuart  named  to  head  RKO  field  operations. 
April  22 

Gabriel  Hess,  counsel  for  MPPDA,  denies  at  Cleve- 
land exhibitors'  hearing  that  Hays  organization  and 
Film  Boards  of  Trade  are  "one  and  the  same." 

April  23 

Academy  of  M.  P.  Arts  and  Sciences  wins  revision 

of  arbitration  over  "star  raiding." 
April  26 

Jesse  L.  Lasky  asked  to  take  three-month  leave  of 

absence  by  Paramount. 
April  27 

Screen  Guild,  new  co-operative  producing  unit  to  re- 
lease through  United  Artists. 
April  28 

RKO  plans  to  reduce  overhead  $3,000,000. 
April  29 

Salary  cuts  for  stars  being  given  impetus. 
April  30 

Federal  Trade  Commission  asks  Department  of  Jus- 
tice to  inaugurate  appeal  of  federal  circuit  court 
decision,  upholding  block  booking. 


Allied  asks  for  $10,000  to  carry  agitation  for  passage 

of  Brookhart  bill  to  the  public. 
Universal's   sales   force,   meeting   in   San  Francisco, 

hears  of  new  line-up  for  25  features,  five  serials, 

182  shorts. 


MAY 


May  3 

Monog^am   announces  32  pictures  for  new  season. 
S.  R.  Kent  tells  Academy  meeting  New  York  and 

Hollywood  must  co-ordinate  to  work  out  industry's 

problems. 
May  5 

Paramount  gathers  in  Los  Angeles  for  annual  sales 

meet. 
May  6 

Paramount   announces   minimum   of   63  features  for 

season. 
May  9 

Universal  announces  26  specials,  two  road-shows  as 

part  of  new  schedule. 
May  10 

Radio   announces   62   features,    208   shorts,  including 

newsreel  issues,  for  new  season. 
May  II 

Al    Lichtman.    vice-president   of    United   Artists  in 
charge  of  distribution,  outlines  exclusive  run  plan. 
May  12 

M-G-M    seen   ready    to   inaugurate   exclusive  selling 

plan  similar  to  that  advocated  by  Al  Lichtman. 
May  13 

Columbia  schedules  30  to  38  pictures. 
May  14 

Winfield  Sheehan  due  back  in  full  control  of  Fox 

studio  June  1. 
M.   A.    Lightman    asks    that    "class"    and  "mass" 

appeal  films  be  sold  separately. 
Educational  plans  128  on  new  schedule. 
Erpi  to  install  wide  range  equipment. 
May  16 

World  Wide  plans  38  for  new  season. 
Radio  opens  sales  meet  in  Chicago. 
S.  R.  Kent  makes  debut  before  Fox  sales  staff  as 

company  opens  convention  in  New  York. 
May  17 

Fox  announces  44  regulars  and  four  specials  for  new 
season. 

Radio  will  make  143  shorts  during  season. 
May  18 

Paramount  drops  Jesse  Lasky  as  vice-president  of 

company. 
May  19 

Joe  Brandt  enters  Educational  as  president  of  World 

Wide;  Joe  Goldberg  as  vice-president. 
Radio  lists  62  pictures,   including  three   specials,  on 

new  schedule. 

May  2! 

M.P.T.O.A.  transfers  control  of  organization  to  in- 
dependent leadership  by  electing  six  new  members 
to  its  executive  committee. 

May  23 

Columbia  will  make  48  pictures  during  new  season. 
Jack  Cohn  tells  Atlantic  City  sales  meet. 

May  25 

House  kills  Representative  Sirovich's  amended  copy- 
right bill  eliminating  music  tax. 

Chicago  exhibitors  find  improvement  under  single  fea- 
ture policy. 

Columbia  sales  meet  told  of  new  plan  to  eliminate 
"blind"  buying.  Provides  for  previewing  of  pic- 
tures before  exhibition  value  is  fixed. 

May  26 

Canadian  distributors  agree  on  and  ratify  new  stand- 
ard form  of  exhibition  contract. 

May  28 

New  tax  amendment  exempts  tickets  up  to  45  cents. 


JUNE 


June  I 

RKO  and  Warners  begin  pooling  of  Ohio  theatres. 
June  2 

Canadian  Film  Board  adopts  arbitration  rules  for 
use  under  new  standard  contract. 

June  6 

First  of  four  Warner  regional  sales  meets  opens  in 
New  York. 

June  7 

President  Hoover  signs  bill  levying  10  per  cent  tax 
on  admissions  over  41  cents,  effective  June  21. 

Nick  Paper's  anti-trust  suit  against  distributors,  with 
arbitration  the  issue,  goes  to  trial  at  Lincoln,  Neb. 

June  8 

I.A.T.S.E.  brands  rival  unions  as  "racketeers." 

Kansas  supreme  court  rules  distributor  cannot  fix 
price  an  exhibitor  is  to  charge  to  show  such  dis- 
tributor's product. 

Warner's  sales  force  placed  on  bonus  system. 


June  13 

RKO  and  Loew's  call  off  pooling  deals. 

Paramount     announces     four     productions     to  cost 

$1,000,000  each. 
June  14 

Circuits  decide  on  passing  admission  tax  on  to  public 
Creditors  agree  to  continue  Roxy  Theatre  receiver- 
ship. 
June  15 

Believe  5-5-5  contract  will  be  offered  as  optional 
form  to  individual  company  contracts  with  ex- 
hibitor signifying  which  he  prefers. 

Begin  preparation  of  standard  contract  form  for  use 
of  licensed  agents  in  dealing  with  players  and 
studios. 

Coast  studios  begin  move  to  cut  costs. 
June  16 

H.  B.  Franklin  says  Joe  Plunkett  is  out  as  vice- 
president  of  Keith-Albee-Orpheum  and  Orpheum 
Circuit. 

June  17 

Verdict  faVoring  distributors  is  returned  in  Nick 
Paper  anti-trust  suit  at  Lincoln,  Neb. 

Emanuel  Cohen  given  Jesse  Lasky's  title  at  Para- 
mount studio;  Lasky  says  he  is  still  with  company. 

June  18 

B.  P.  Schulberg  retires  as  managing  director  of 
Paramount  production,  leaving  Emanuel  Cohen  in 
charge. 

William  Fox  charged  with  selling  own  stocks  short, 

during  senate  bank  committee  quiz. 
June  20 

World  Wide  set  to  release  30  during  year.  Educa- 
tional increases  its  shorts  list  to  166. 
June  21 

Admission  tax  goes  into  effect  with  400  houses  esti- 
mated affected  by  levy  of  10  per  cent  on  admissions 
over  41  cents. 

Educational-World  Wide  sales  forces  told  two  com- 
panies are  to  stay  apart  in  sales  activities,  as  con- 
vention opens  in  New  York. 

M.  H.  Aylesworth,  RKO  head,  turns  bullish  on  indus- 
try following  bear  talk  at  Academy  dinner. 

June  22 

Deal  for  pooling  of  RKO  and  Skouras  houses  in  Man- 
hattan  is  signed. 

William  Fox  sued  for  $5,000,000  by  Fox  Theatres 
Corp.  on  charge  he  used  position  as  former  head  of 
corporation  for  personal  enrichment,  in  connection 
with  stock  deals. 

June  23 

United  Artists  announces  it  will  inaugurate  exclusive 
run  selling  plan  with  new  season's  program. 

Kansas  distributors  join  to  appeal  state  supreme  court 
decision  holding  all  film  contracts  to  be  illegal  there. 

June  24 

Major  company's  contracts  analyzed  and  criticized  at 
Allied  eastern  meeting,  with  move  on  foot  to  con- 
solidate independent  i)uying  power  for  purchase  of 
independent  productions  to  avoid  contract  demands 
of  major  companies. 

June  25 

M-G-M  announces  50  features  on  new  schedule  as 
sales  meet  opens  in  Philadelphia. 

Allied  eastern  meeting  unofficially  condemns  double 
featuring  but  leaves  action  to  individual  units. 

Hollywood  studio  activities  at  new  low  with  major 
companies  working  on  only  29  pictures  and  inde- 
pendents on  10. 

June  27 

Hiram  S.  Brown  withdraws  from  RKO  on  Aug.  1. 

Allied  eastern  meeting  disbands  without  conclusive 
action  on  three  major  subjects  of  meeting;  co- 
operative buying,  tax  vigilance  committee  and  leg- 
islative activities. 

June  28 

Warners  begin  anti-trust  action  against  E'rpi  at 
Wilmington  seeking  to  end     service  charges. 

Interchangeability  of  stars  and  directors  gains  favor 
on  coast. 

June  30 

Two-for-one  admissions  for  less  than  20  cents  held 
to  be  contract  breach  in  Greater  New  York  area. 


JULY 


July  I 

Fox  Film  sues  William  Fox  for  over  $10,000,000, 
charging  fraud  in  connection  with  various  contracts 
and  deals. 

W.  E.  Paschall  acquires  50  per  cent  interest  in  for- 
mer Publix-Dent  circuit  of  46  houses  in  Texas. 
July  5 

Federal  court  at  Lincoln,  Neb.,  decides  in  favor  of 
W.  N.  Youngclaus  in  suit  against  distributors; 
grants  permanent  injunction  to  plaintiff  and  de- 
clares protection  and  zoning  agreements  in  dispute 
to  be  in  restraint  of  trade  and  violation  of  anti- 
trust act. 

July  6 

Harry  Arthur  in  deal  for  six  Publix  New  England 

houses. 
July  7 

Allied  addresses  inquiry  on  S-S-5  contract  status  to 
S.  R.  Kent. 


The  Fl  RST  SMASH 


The  news  is  out        -  A  tiny  whisper  grew  into  a 

roar. . .  The  first  smash  hit  of  1933  is  now  ready! 

The  great  new  Roxy  has  booked  it!  The  R-K-O 
Circuit  has  grabbed  it  for  40  day  and  date  booliings 
across  the  country. 

Only  a  few  in  the  east  and  on  the  coast  saw  "The 
Bitter  Tea  of  General  Yen/^  We  wanted  to  keep  it 
quiet  ...  for  a  while  .  .  .  but  the  rave  was  on,  the 
word  of  mouth  got  busy,  swept  the  country  like  a 
hurricane.  Now  thousands  of  exhibitors  are  talking 
about  it,  waiting  for  it,  advertising  it  to  their  patrons. 

Millions  know  aboiit  it  .  .  .  and  want  to  see  it. 


(I 


ihe  BITTER 

GENERM 


NILS  ASTHEI 

GAVIN  GORDOr 

From  the  Novel  h 

A  FRANK  CAPR^ 


HIT  OF  1935 


Columbia  is  backing  this  sensational  picture  ^  with  its 
app>eal  to  all  men,  all  womei^'%  with  a  huge  advertis- 
ing campaign  in  all  leading  ian  magazinei  with  their 
circulation  of  millions. 

A  mammoth  pressbook/  loaded  with  exhibitor  helps 
great  line  of  accessories/  point  the  way  to  big 
profits.  Real  showmen  everywhere  are  riding  the 
''i^ave  of  popular  interest/ are  tieing  up  to  the  Columbia 
campaign,  and  plugging  the  picture  now  in  lobby 
and  newspaper  advertising/  regardless  of  when  they 
play  it.  Free/teaser  trailers,  free  one  sheet  announce- 
ment posters  at  all  Columbia  exchanges/  help  them' 
do  it.  Get  yours  now  if  you  ha ven^t  already ^one  so. 

Get  on  the  bandwagon!^  Get  your  sliare  of  this 

flood  of  business ! 


rEN 

/ALTER  CO 

)SHIA  MORI 

'faring  Stone 

:ODUCTION 


ICTURE 


34 


MOTION    PICTURE  HERALD 


January    7,  1933 


LIGHTS  AND  SHADOWS  IN  YEAR  1932 


Survey  shows  only  13  circuit  theatres  in  three  cities 
have  been  embraced  in  poolinpr  deals  actually  com- 
pleted, although  negotiations  have  involved  60  the- 
atres in  17  cities. 

Federal  district  court  at  Grand  Forks,  N.  D.,  holds 
standard  exhibition  contract  illegal  and  exhibitors 
and  distributors  parties  to  it  an  illegal  combination. 

July  9 

RKO  and  Publix  pool  six  houses. 
July  II 

Will  H.  Hays  suggests  summary  action  against  pro- 
ducers who  violate  advertising  code  of  ethics. 

Admission  tax  stands  as  sole  federal  legislation  affect- 
ing theatres  enacted  during  current  session  just 
closing. 

July  13 

Academy  approves  nevr  arbitration  agreement,  in- 
cluding banning  of  raids  on  talent,  secret  negotia- 
tions with  competing  companies'  employes,  pre- 
mature negotiations,  and  providing  conditions  of 
re-  employment. 

Allied  advocates  national  conference  board  to  settle 
industry  disputes. 

Universal  completes  divestment  of  theatres,  with  con- 
trol left  of  only  four,  and  minor  stock  and  lease 
interests  in  65. 

July  14 

M.P.T.O.  of  Connecticut  hits  at  exclusive  runs. 
Majestic  lists  26  features  for  new  season. 
July  15 

All  major  companies  seen  ready  to  ask  15-cent  mini- 
mum admission  standard  for  new  product. 

M-G-M  and  Loew's  inaugurate  salary  cuts  up  to 
35  per  cent. 

I.A.T.S.E..  promises  thorough  investigation  of  racket- 
eering charges  made  against  Sam  Kaplan,  head  of 
Local  306. 

July  16 

New  executive  line-up  at  Fox  studios  gives  Winfield 
Sheehan  former  title  of  vice-president  and  general 
manager. 

July  18 

Three  per  cent  Federal  consumer  tax  on  electricity 

seen  draining  large  sums  weekly  from  theatres. 
July  19 

Hays  ad  code  is  upheld  by  executive  committee  of 
MPPDA. 

United  Theatres,   New  Orleans,  and  11  distributors 

named  in  anti- trust  action. 
July  20 

German  quota  laws  seen  as  serious  problem  for  pro- 
ducer-distributors here. 
July  21 

No  effect  on  sale  or  exhibition  of  film  in  Kansas  seen 
by  local  distributors  as  result  of  state  supreme 
court  decision  holding  old  standard  contract  illegal. 

Adolph  Zukor,  on  good-will  tour  for  Paramount,  tells 
Boston  audience  Sam  Katz  ushers  in  new  day  for 
company. 

July  25 

Will  H.  Hays  effects  out-of-court  settlement  of  Cleve- 
land exhibitors'  suit.  Beginning  working  out  details 
of  agreement  on  protection. 

RKO  joins  move  for  15-cent  minimum  admissions. 

M.P.T.O.A.  plans  finish  fight  to  obtain  5-5-5  contract 
for  current   selling  season. 

July  26 

Warners'  move  withdrawing  right  of  stars  to  choose 

stories  and  roles  seen  influencing  other  studios. 
July  27 

Cost  of  sound  improvement  only  bar  to  studio  ad- 
vances. 
July  29 

Erpi     starts    suit    to    end    transfer    of  equipment 

from  one  theatre  to  another. 
French  dubbing  decree  handicaps  American  producers. 
Publix  and  Dickinson  circuits  turn  back  theatres  in 

Kansas   City  area. 


AUGUST 


August  I 

Operators'  war  on  in  New  York  between  Local  306 

and   Empire   State  organization. 
August  2 

James  R.  Quirk,  publisher  of  "Photoplay,"  dies. 
August  3 

Distributors  will  take  no  appeal  against  Youngclaus 
decision,  declaring  Nebraska  court's  ruling  applied 
only  to  one  protection  plan  and  is  harmless  as  far 
as  industry  is  concerned. 

August  4 

M.  A.  Lightman  calls  for  buying  strike  by  members 
of  M.P.T.O.A.  to  force  showdown  on  5-5-5  adoption. 
August  1 1 

Sam  Katz  tells  60  guest  critics  in  New  York — Para- 
mount is  "shooting  its  bankroll"  and  staking  fu- 
ture on  18  new  pictures. 

August  13 

S.  R.  Kent  returns  from  England  where  out-of-court 
settlement  of  suit  brought  by  Fox  to  dissolve  deal 
under  which  it  acquired  interest  in  Gaumont- British 
was  effected. 


August  15 

Memphis  theatre  pool  proves  unsatisfactory  and  is 

called  off  by  Loew's,  RKO  and  Warners. 
August  16 

Kansas  City  film  rentals  for  new  product  are  25  per 
cent  higher  than  for  previous  season,  survey  reveals. 
August  18 

M-G-M  will  end  all  foreign  language  production  until 
more  equitable  quota  laws  are  enacted  by  foreign 
nations. 

August  19 

Admission  taxes  for  June  netted  government  $343,- 
691.92. 

August  23 

Local  306,  New  York  operators'  union,  files  suit 
against  distributors  claiming  conspiracy  in  refusing 
to  service  the  local's  three  open  air  theatres  with 
film. 

Publix,  RKO  and  Warners  confer  on  new  theatre 
poolings. 

Lightman  seeks  new  standard  contract  form  in  place 
of  5-5-5  draft,  crediting  Universal  and  Fox  with 
cooperation, 

August  24 

Allied  directors  meeting  at  Chicago  authorize  com- 
mittee to  meet  with  M.P.T.O.A.  with  view  to  co- 
operating on  several  points  in  joint  exhibitor  pro- 
gram. 

August  25 

Will  H.  Hays  considers  plans  for  ending  injurious  fan 
magazine  interviews  with  stars  following  much  dis- 
cussed publication  of  one  with  Tallulah  Bankhead. 

August  27 

Cleveland  exhibitors  sign  suit  settlement  agreement 

which  reduces  circuit  protection. 
August  29 

Producers  agree  on  ban  for  players  who  break  con- 
tracts. 
August  30 

Theatre  openings  in  last  60  days  reach  1,000. 
Warner-F.  N.  completes  plans  for  increased  foreign 

production. 
August  3  I 

William  C.  Elliott,  president  I.A.T.S.E.,  advises  lo- 
cals to  avoid  strikes  and  seek  amicable  settlements 
of  new  contracts  being  negotiated. 

Film  buying  for  Skouras  circuit  split  among  Edward 
Peskay,  J.  J.  Sullivan  and  Fred  Stein. 


SEPTEMBER 


September  I 

Hiram  S.  Brown  expected  to  enter  Beacon  Films  if 
new  financing  is  obtained  to  permit  reorganization 
for  production  and  distribution  of  standard  features 
in  place  of  non- theatrical  product. 

September  2 

Detroit  exhibitors  put  double  featuring  ban  into  ef- 
fect. . 

Skouras  managers  are  given  complete  control  of  their 
houses  in  final  step  of  returning  operations  to  field. 

September  3 

Producers,  with  exception  of  Warner-F.  N.,  request 
Erpi  to  renew  agreement  by  which  it  serves  as 
their  representative  with  music  publishers  in  nego- 
tiations to  use  American  music. 

Film  stock  issues  njake  gain  of  $41,766,278  in  market 
value   during   two  months. 

September  6 

RKO  rejects  exclusive  runs. 

Paul  Bern,  M-G-M  associate  producer  and  husband 

of  Jean  Harlow,  dies. 
September  7 

Publix  takes  first  decisive  step  in  decentralization  of 
national  circuit  with  deal  closed  to  turn  over  opera- 
tion of  theatres  in  14  southern  cities  to  Kincey- 
Wilby. 

Business  shows  improvements  and  numerous  theatres 

reopen. 
September  8 

Producers  will  deliver  327  pictures  of  359  scheduled 

for  1931-32. 
September  9 

Fred  Desberg,  general  manager  of  Loew's  at  Cleve- 
land, dies. 

M-G-M's  exclusive  run  deals  stirs  up  exhibitors. 
September  10 

Control  of  Trans  Lux  Daylight  Screen  Corp.  retained 
by  Percy  N.  Furber  after  sharp  clash  with  A.  M. 
Andrews  at  lengthy  stockholders'  meet. 

September  13 

S.  R.  Kent  announces  Fox  will  make  no  more  ex- 
clusive  run  deals. 
United  Artists  joins  M-G-M  in  selling  exclusive  runs. 

September  14 

Exhibitor  protests  will  not  affect  exclusive  run  sales 
policies  of  M-G-M,  United  Artists  and  Paramount, 
companies'  sales  managers  say. 

September  16 

Irwin  Esmond  attorney  for  New  York  state  depart- 
ment of  education  named  to  succeed  James  Wingate 


as  head  of  New  York  censor  board,  as  latter  accepts 
MPPDA  coast  position. 
September  17 

W.  A.  Steffes  files  suit  to  restrain  distributors  from 
enforcing  Minneapolis  zoning  plan.  Asks  $3,000  dam- 
ages allegedly  suffered  through  purported  inability 
to  obtain  product. 

September  19 

Joint  meeting  of  Allied-M.P.T.O.A.  representatives 
under  way  at  Chicago  with  unified  stand  of  two 
national  exhibitor  organizations  on  common  objec- 
tives expected  to  result. 

September  20 

Publix-Dubinsky  agree  to  dissolve  partnership  at 
Kansas  City,  ending  operation,  controversy  and 
court  action.  Move  seen  as  further  step  in  decen- 
tralization of  Publix  circuit. 

September  21 

Allied  and  M.P.T.O.A.  representatives  agree  on  pro- 
gram of  federaj  legislation  to  bring  about  industry 
reforms,  "all  other  means  having  failed."  Program 
calls  for  drafting  of  new  standard  contract  to  be 
ratified  by  both  exhibitor  organizations  and  sub- 
mitted to  distributors  to  be  offered  to  exhibitors 
who  want  it.  Alternative  move  embraces  introduc- 
tion of  federal  bill  in  congress  bringing  about  in- 
dustry reforms  on  protection,  block  booking,  exclu- 
sive runs.  Calls  for  passage  of  Brookhart  biU  and 
campaign  by  exhibitors  to  obtain  public  support  for 
industry  legislation. 

September  22 

Exhibitors'  meeting  at  Chicago  lays  plans  for  national 
exhibitors'  mass  meetings  to  pass  on  exclusive  pro- 
gram drawn  up,  calling  for  federal  legislation. 

September  23 

Loew's  signs  Cleveland  zoning  agreement  as  first  of 
circuits  involved  to  ratify  settlement  of  monopoly 
action. 

September  24 

Nicholas  M.  Schenck  "surprised"  by  action  taken  by 
exhibitors'  meeting  at  Chicago.  Defends  M-G-M's 
policy  on  exclusive  runs. 

Erpi  makes  settlement  on  music  publishers'  claim 
against  producers  for  use  of  copyrighted  music, 
bringing  renewal  of  agreement  nearer. 

September  26 

Attorneys  prepare  for  fight  over  Roxy  name. 
September  27 

Three  newsreels  sign  one-year  agreement  with  cam- 
eramen's unions. 
September  28 

Local  306,  New  York  operators'  union,  denied  injunc- 
tion against  distributors  for  alleged  failure  to  ser- 
vice organization's  three  open  air  theatres  with  film. 

September  29 

Giveaways  on  wane  as  new   season  product  is  re- 
leased to  theatres. 
September  30 

Poster  exchanges  forget  protest  action  against  dis- 
tributors as  re- sale  bans  fizzle. 

Pacific  National  Theatres  files  restraint  of  trade 
action  against  Fox  West  Coast  of  Los  Angeles, 
asking  $780,000  damages. 


OCTOBER 


October  I 

Glendale  (Calif.)  Capital  Theatres  files  restraint  of 
trade  suit  against  Fox  West  Coast,  asking  $345,000 
damages,  and  includes  eight  distributor  defendants 
in  action. 

Large  music  publishers  charged  with  exercising  mon- 
opoly in  suit  filed  by  Richmond-Mayer  Co. 
October  3 

Independents  assuming  operation  of  former  circuit 
houses  turned  back  to  them  demand  protection  in 
excess  of  that  granted  under  circuit  operation.  Situ- 
ation halts  selling  and  threatens  new  protection 
difficulties. 

Hiram  S.  Brown  named  chairman  of  board  of  General 
Pictures,  Inc..  new  producing-distributing  organiza- 
tion developed  by  former  Beacon  executives. 

October  4 

Double  featuring  virtually  eliminated  in  Chicago  as 

ban  becomes  effective. 
October  5 

American  Federation  of  Labor  disavows  Empire  State 
Operators  union,  asking  support  be  given  Local 
306,  New  York. 

M-G-M,  ending  production  of  foreign  versions,  will 
do  dubbing  abroad. 

October  6 

Major  electrics  formulate  new  license  agreement, 
hoping  for  ending  of  federal  monopoly  suit  against 
them. 

October  10 

Canadian  theatre  taxes  returned  $5,130,000  from  900 
theatres  in  year,  or  average  of  $5,700  per  theatre, 
survey  reveals, 

October  II 

Loew's  completes  deal  for  exclusive  runs  of  United 
Artists  product  for  18  cities. 


A  BOUQUET  TO  YOU 
SLIM  SUMMERVILLE 
AND  ZASU  PITTSI 


With  Roland  Youns,  Fifi  D'Orsay, 
Verree  Teasdale,  C.  Aubrey  Smith, 
Henry  Armetta,  Cora  Sue  Collins' 
Screenplay  by  Gladys  Lehman  and 
H.  M.  Walker.  Produced  by  Carl 
Laemmie,  Jr.,  from  a  play  by  Cyril 
Harcourt.  Directed  by  Edward  Lud- 
wig.  Presented  by  Carl  Laemmle. 

w  r  IHHF 


For  your  perfectly  delicious 
comedy  art  as  the  two  ser- 
vants who  were  bequeathed 
millions  of  dollars  in 

THEY  JUIT 
HADteGET 
MARRIED 

You  will  make  the  world  shake 
with  real,  wholesome  laugh" 
ter  and  you  will  prove  that  you 
are  the  screen^s  team  of  teamsl 


36 


MOTION    PICTURE  HERALD 


January    7,  1933 


1932  YEAR  OF  OPERATING  ECONOMIES 


October  12 

American  Society  of  Cinematographers  plans  testing 
of  all  camera  and  projection  equipment  to  obtain 
improvements. 

October  13 

W.  N.  Younpclaus  brings  new  suit  against  major 
distributors  at  Lincoln,  claiming  injunction  granted 
him  earlier  was  broken  and  asking  $255,000  damages. 

October  15 

AUied-M.P.T.O.A.  joint  meeting  at  Chicago  reaffirms 
stand  for  federal  legislation  to  correct  industry 
complaints. 

October  18 

M-G-M  will  waive  contract  restrictions  against  double 
featuring  its  product  in  situations  where  policy  is 
standard. 

October  19 

Decentralization  of  Publix  southwest  theatres  ready 
as  R.  J.  O'Donnell  and  W.  C.  Jenkins  prepare  to 
take  over  26  Texas  houses. 

October  21 

Vitaphone  seeks  injunction  against  Erpi  over  terri- 
torial licensing  in  new  action  filed  at  Wilmington. 

M-G-M  will  sell  its  short  subjects  on  exclusive  basis 
only  at  exhibitor's  request. 

October  22 

Jesse   Lasky  completes  deal  for  production  of  eight 

for  Fox;  leaves  for  coast. 
October  24 

S.  R.  Kent  meets  with  exhibitor  leaders  for  discussion 

of  industry  problems  and  their  solution. 
October  26 

United  Artists'  exclusive  run  deal  with  Loew's  ex- 
pected to  be  last  one  made  by  company,  as  oppo- 
sition to  policy  increases. 

John  D.  Clark  resigns  from  Paramount  to  join  Fox. 

October  27 

Neil  Agnew  named  to  succeed  James  Clark  as  Para- 
mount  western  division  manager. 
October  28 

Hope  of  obtaining  new  standard  contract  approval 
through  concerted  exhibitor  action  seen  as  explana- 
tion of  M.P.T.O.A.'s  alignment  with  Allied  on  leg- 
islative program. 

Jules  Levy,  Radio  general  sales  manager,  says  bene- 
fits of  decentralized  theatre  operation  are  reflected 
in  better  film  selling  conditions. 

October  29 

Sam  Katz  resigns  as  president  of  Publix  and  director 
of  Paramount  in  surprise  move,  following  disagree- 
ment with  management  over  theatre  decentraliza- 
tion policy. 

Universal  renews  L.  J.  Schlaifer's  contract  as  general 
sales  manager  two  months  in  advance  of  expiration. 
October  31 

John  Hertz,  chairman  of  Paramount  finance  commit- 
tee, and  Leo  Spitz,  executive  and  legal  adviser,  ex- 
pected to  become  ruling  factors  in  Paramount  fol- 
lowing withdrawal  of  Sam  Katz. 

Paramount  inaugurates  selective  run  selling  in  Mem- 
phis. 


NOVEMBER 


November  I 

John  Hertz  says  all  factional  and  political  align- 
ments are  out  of  Paramount  as  long  as  he  remains. 

Indications  plentiful  that  exclusive  run  selling  is  over 
for  the  year. 

November  2 

RCA  ready  to  market  new  "High  Fidelity"  sound 

equipment. 
November  3 

Moe  Mark,  pioneer  exhibitor,  and  William  Morris, 

theatrical  agency  head,  pass  away. 
November  4 

Referee  recommends  dismissal  of  Harry  Koplar  re- 
ceivership suit  against  Skouras  Bros.  Enterprises, 
St.  Louis. 

Charge  made  that  A.  T.  &  T.,  Western  Electric  and 
Erpi  control  90  per  cent  of  sound  picture  industry 
made  by  attorneys  for  Stanley  Co.,  General  Talking 
Pictures  and  Duovac  Radio,  seeking  preliminary  in- 
junction at  Wilmington  to  end  cross-licensing. 

November  5 

Majestic    executive    committee    approves    increase  of 

negative  costs. 
November  7 

Interpretation  of  Cleveland  zoning  agreement  creates 
complications. 

E.  W.  Hammons  advocates  "decentralized"  film  buy- 
ing as  next  logical  step  following  theatre  decen- 
tralization. 

November  9 

Exhibitor  meetings  with  S.  R.  Kent  reach  deadline. 
Lack  of  agreement  on  industry  program  at  current 
conferences  will  mean  pursuit  of  legislative  program 
by  exhibitors.  Six  major  points  of  industry  program 
advocated  by  Kent  include  an  industry  supreme 
court,  or  national  appeals  board,  to  settle  industry 
differences. 


November  10 

Joint  committee  of  Allied-M.P.T.O.A.  continues  work 

of  drafting  uniform  contract. 
Fox  will  inaugurate  flexible  admission  plan  of  selling 

with    distribution    of    "Cavalcade."      Flexible  plan 

seen  as  favored  over  exclusive  run  selling.    M.  A. 

Lightman  says  exclusive  runs  are  already  dead. 

November  12 

Divestment  of  inter-company  stock  ownership  seen  as 
principal  objective  sought  by  government  in  ending 
monopoly  suits  against  RCA  and  big  electrics. 

November  15 

Clause  in  new  standard  contract  limiting  sale  of 
shorts  to  moderate  ratio  with  features  seen  effect- 
ing- reduction  of  short  subject  production.  Completed 
draft  of  new  standard  contract  being  turned  over 
to  distributors  by  exhibitors. 

Warners  sign  Cleveland  zoning  agreement  as  last  of 
circuits  involved  to  ratify  it,  making  pact  wholly 
effective. 

November  16 

First  draft  of  new  standard  contract  and  supplemen- 
tary proposals,  including  set-up  of  national  appeal 
board,  made  public.  Fox  approves  complete  pro- 
gram. Paramount  and  United  Artists  representa- 
tives indicate  they  will  approve. 

November  17 

RCA  announces  development  of  new  types  of  re- 
producers. 

RKO   theatre   units   effect   $5,000,000  operating  econ- 
omies. 
November  18 

Publix  continues  decentralization  moves,  with  E.  V. 
Richards  taking  over  operation  of  Saenger  unit 
and  Nathan  Goldstein  acquiring  former  New  Eng- 
land houses. 

Court  restrains  Los  Angeles  distributors  from  further 
operation  of  local  zoning  and  protection  plan,  as 
constituted. 

November  19 

Academy  votes  annual  acting  and  production  awards 
to  Helen  Hayes,  best  actress  and  Fredric  March, 
best  actor. 

Paramount  charters  four  new  operating  corporations 
for  new  corporate  organization;  thereby  splitting 
management  four  ways. 

Consent  decree  ending  Los  Angeles  zoning  and  pro- 
tection plan  seen  terminating  suits  against  Fox 
West  Coast,  aggregating  $3,000,000,  is  lived  up  to. 

November  21 

M-G-M,  Paramount,  Radio,  Universal,  Columbia  and 
First  Division  expected  to  approve  new  standard 
contract. 

Department  of  Justice  conducts  investigation  of  trade 
practices  at  Kansas  City  as  part  of  what  is  believed 
to  be  national  probe  of  industry. 

November  22 

Joe  Brandt  resigns  presidency  of  World  Wide  over 
difference  with  E.  W.  Hammons  on  executive  policy. 

Government  enters  consent  decree  by  which  General 
Electric,  Westinghouse  and  RCA  agree  to  separate; 
ending  action  against  big  electrics. 

November  23 

Xalion-wide     scrutiny     of     zoning     and  protection 

planned  by  Department  of  Justice. 
November  25 

Survey   reveals   525   theatres   reopened   during  two- 
month  period  ending  Oct.  15. 
November  26 

Columbia  rejects  standard  contract.  With  United  Art- 
ists also  rejecting  and  five  distributors  having  made 
no  decision,  Fox  and  Educational- World  Wide  are 
sole  distributors  approving  program  as  first  national 
exhibitors' _  mass  meeting  opens  in  Chicago. 

Rockefeller  interests  get  100,000  additional  shares  of 
RKO  common  in  adjustment  of  Radio  City  leases, 
making  them  largest  individual  shareholders  in 
RKO. 

November  28 

First  exhibitors'  mass  meeting  to  act  on  industry 
program  opens  at  Chicago  with  divergence  of  ex- 
hibitor opinion  in  evidence  over  choice  between  it 
and  federal  legislation. 

November  29 

Chicago  meeting  develops  Allied-M.P.T.O.A.  split  over 
exhibitor  procedure;  majority  faction  of  meeting 
represented  by  Allied  votes  furtherance  of  legis- 
lative program  for  industry  reforms;  minority  rep- 
resented by  M.P.T.O.A.  opposes  move  and  supports 
industry  program. 

Ned  Depinet,  vice-president  and  general  distribution 
manager  of  Radio,  has  duties  extended  to  include 
foreign  with  assignment  of  Frank  0''Heron,  to  post 
of  New  York  representative  at  studio. 

November  30 

American  Tri-Ergon's  patent  infringement  suit  against 
Paramount,  first  of  several  filed  against  large  pro- 
ducers, opens  in  Brooklyn. 


DECEMBER 


December  I 

Sam  Kaplan,  head  of  Local  306,  New  York  operators' 
union,  ousted  with  all  officers  of  local  by  parent 
organization,  the  I.A.T.S.E. 


December  2 

New  York  mass  meeting  duplicates  Chicago  procedure 
with  Allied  majority  favoring  legislative  relief  and 
M.P.T.O.A.  committed  to  continuing  work  of  get- 
ting distributor  approval  of  industry  program. 
M.P.T.O.A.  committee  organizes  for  further  con- 
tract and  proposals  conferences  with  distribution 
heads. 

James  R.  Grainger  resigns  as  vice-president  of  Fox 
in  charge  of  distribution.  Sidney  Kent  names  John 
D.   Clark  as  Grainger's  successor. 

Court  denies  motion  for  dismissal  of  indictments 
charging  Sam  Kaplan,  ousted  head  of  Local  306, 
and  16  other  officers,  with  conspiracy  and  coercion. 

December  5 

Paramount,  M-G-M  and  Radio  approve  new  standard 
contract,  making  six  companies  favoring  it:  Fox, 
Universal  and  Educational- World  Wide  having  ap- 
proved  earlier.   Action  on  appeals  board  deferred. 

Glenn  Griswold  resigns  Fox  vice-presidency  to  accept 
executive  post  in  Paramount  financial  department. 

Wilmington  court  orders  General  Theatres  Equip- 
rnent  receiver  not  to  proceed  with  proposed  litiga- 
tion against  former  directors,  investment  houses 
and  banks  at  this  time. 

December  6 

Court  awards  RKO  exclusive  right  to  use  Roxy  name 
for  new  Radio  City  Theatre. 

Revised  drafts  of  new  standard  contract  incorporat- 
ing changes  agreed  on  between  distributors  and 
M.P.T.O.A.  committee  submitted  to  distributors. 

Walter  O.  Burkey  anti-trust  suit  against  major  dis- 
tributors and  Film  Board  of  Trade  opens  at  Kan- 
sas City. 

December  9 

Senate  action  on  Brookhart  Bill  delayed. 

Milton  Feld  and  David  Chatkin  organize  new  theatre 

company  following  resignation  from  Publix  due  to 

decentralization  of  circuit. 
Fox  develops  new  plan  for  selling  company's  product 

to  10-cent  admission  houses  formerly  ignored. 
December  12 

Federal  Trade  Commission  drops  appeal  of  Paramount 
block  booking  decision,  ending  10  years  of  litiga- 
tion. 

December  13 

Sam  Dembow  named  head  of  Publix  Theatres. 
RCA  announces  policy  of  selling  Photophone  equip- 
ment outright;  ending  licensing  arrangement. 
December  14 

Warner  directorate  win  proxy  fight  at  annual  stock- 
holders' meet. 

Spyros  Skouras  withdraws  from  Fox-Roxy  Theatre 
operating  deal. 

Return  of  Comerford  circuit  by  Publix,  marking  an- 
other major  step  in  Publix  decentralization,  effec- 
tive soon. 

December  15 

Distributors  discuss  new  plans  for  merger  of  physical 
distribution  spurred  on  by  need  for  economies. 

Warner  proxy  victory  results  in  reelection  of  five  of 
company's  directorate. 

Paramount  salary  cuts  aggregate  $6,000,000,  company 
reports. 

Detroit's  double  featuring  ban  collapses  with  all  the- 
atres abandoning  single  policy. 
December  16 

$9,000,000  saving  estimated  by  merger  of  physical 
distribution  by  sales  heads  preparing  for  further 
discussion  of  plan. 

December  17 

John  Hertz  says  Paramount  is  prepared  to  face  battle 
for  business;  gives  reasons  for  confidence  in  com- 
pany's future. 

December  19 

Distributors   consider    plan  for   reducing   number  of 

exchange  centers. 
Admission  price  reductions  made  by  theatres  in  many 

cities. 
December  22 

S.  R.  Kent  tells  M.P.T.O.  of  North  and  South  Caro- 
lina new  standard  contract  will  be  in  effect  about 
Feb.  1. 

December  24 

Theatres   aid   needy    throughout   country   by  benefit 

performances  and  other  contributions. 
December  27 

Move  to  keep  admissions  at  20-cent  minimum  level 

in  evidence  in  major  company  sales  policies. 
December  28 

Radio  City  Music  Hall  opens  to  brilliant  audience. 
December  29 

Majestic  franchise  holders  adopt  recommendation  of 
Phil  Goldstone  that  production  budget  be  deter- 
mined by   story  values. 

December  30 

B.  B.  Kahane  reveals  Radio  plan  to  reduce  produc- 
tion to  18  or  20  pictures  with  balance  of  program 
from  independent  units.  David  Selznick  to  be  in 
charge. 

RKO   Roxy   Theatre,    second   Radio   City  theatrical 

unit,  opens  with  pictures  predominating. 
December  31 

Publix  turns  back  Comerford  circuit  of  48  houses 
in  28  Pennsylvania  cities. 


we  Made  The  Two  Greatest  Box-Off  fee  Pictures  Tot 
^he  Exfiibftor  /n^DRACUL/Kon^^/UiTE  ZOMBiE' 

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VINCE  BARNCTT 

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ItJFULLOF  PUN  / 
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38 


MOTION    PICTURE  HERALD 


January   7,  1933 


lilli' 


liiiiii 


THEATRE  RECEIPTS 


lliilliiill "' 


Theatre  receipts  for  the  calendar  week  ended  December  31,  1932,  reached  an 
aggregate  of  $1,469,824  from  125  theatres  in  20  major  cities  of  the  country.  The 
total  is  an  increase  of  $460,570  over  the  previous  calendar  week,  ended  December  24, 
when  106  theatres  in  20  cities  reported  a  total  gross  of  $1,009,254,  During  the  more 
recent  seven-day  period  seven  new  low  individual  house  records  were  noted. 

{Copyright,  1933:  Reproduction  of  material  from  this  department  without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Boston 


1,800 

30c -50c 

Keith's   

3,500 

30c-55c 

Keith -Boston  .. 

2,900 

25c-55c 

Loew's  Orpheum 

2.200 

2Sc-SSc 

Loew't   State. . . 

3.700 

2Sc-S5c 

MetropoUtan    . . 

4,350 

35c -65c 

Paramount  .... 

1.800 

30c-50c 

Buffalo 

Buffalo    3,S00 

Century    3,000 

Erlanger    1,400 

Great  Lakes   ..  3,000 


Hippodrome 


2.100 


30c-6Sc 

25c 

50c-$1.50 
25c-40c 

2Sc 


Hollywood  .....  300  25c-40c 
Lafayette    3,300  25c 


Chicago 

Chicago   4.000  35c-68c 

McVickers     ....   2,284  25c-S5c 

Oriental    3.940  3Sc-68c 

Palace    2,509  3Sc-7Sc 

Roosevelt    1,591  25c-55c 

State  Lake   ....  2,776 

United  Artists.     1,700  35c-68c 

Cleveland 

Allen    3,300  lSc-35c 


Mall    753  15c-25c 

Ohio    1,500  50c-$1.50 


15c-40c 

25c -60c 


RKO  Hippodrome  3,800 
RKO  Palace  ...  3,100 


State    3,400  23c-50c 

SttUman    1,900  25c-35c 

Warner's  Lake.  800  15c-50c 

Denver 

Denham    1.700  15c-25c 

Denrer   2,500  25e-S0c 

Htiffmaii'8  Rialto    900  20c-40c 


Orplieuiii    2.600  25c-50c 

Paramount   ....  2,000  25c-40c 


Defroit 

Downtown 


2,750  2SC-50C 


Fisher                   2,700  25c-65c 

Fox                    5.100  25c-50c 

Michigan               4,000  2Sc-75c 

Unit«d    ArtistB.  2.000  25c-y5c 


Current  Week 


Previous  Week 


Picture 


Gross  Picture 


"Virtue"  (Col.)  and    14,000 

"Silver  Dollar"  (F.  N.) 

"The  Half  Naked  Truth"  (Radio)  21,500 
(35c-50c) 

"Little  Orphan  Annie"  (Radio)  and  22,000 
"Secrets  of  the  French  Police"  (Radio) 

"Cynara"  (U.  A.)    21,000 

"Cynara"    (U.A.)    22,500 


"Madame    Butterfly"    (Para.)   39,000 

"Virtue"  (Col.)  and    16,500 

"Silver  Dollar"  (F.  N.) 


"Rockabye"    (Radio)   22,000 

"Prosperity"    (MGM)    6,000 

"The  Sign  of  the  Cross"  (Para.)  9,300 

"You  Said  a  Mouthful"  (F.  N.)..  9,700 

"Fast  Life"  (MGM)    5,900 


"Goona  Goona"  (First  Div.)   2,900 

"Those  We  Love"  (World  Wide)  4,500 
(4  days) 

"Her  Mad  Night"   (Mayfair)  3,000 

(3  days) 

"Madame  Butterfly"  (Para.)    26,000 

"The  Big  Drive"  (A.  L.  Rule)..  12,000 

(2nd  week) 

"A  Farewell  to  Arms"   (Para.)..  34,000 


"The  Half  Naked  Truth"  (Radio)  27,000 

"Island  of  Lost  Souls"  (Para.)..  11,000 

"The   Mummy"   (U.)    11,500 

"Cynara"  (U.  A.)    18,000 


"The  Sport  Parade"  (Radio)  and  4,500 
"Trailing  the  Killer"   (World  Wide) 

"The  Sign  of  the  Cross"  (Para.)  15,000 

"He  Learned  About  Women"   1,500 

(Para.) 

"The  Unwritten  Law"  (Majestic"  7,500 

"Little  Orphan  Annie"  (Radio)  and  12,000 
"The  Half  Naked  Truth"  (Radio) 
(25c. 40c) 

"Madame   Butterfly"    (Para.)   18,000 

"Call  Her  Savage"  (Fox)   7,000 

"Silver  Dollar"   (F.  N.)   6,500 


"Speed  Demon"  (Col.)    2,500 

"Cynara"  (U.  A.)    7,000 

(6  days) 

"Little  Orphan  Annie"  (Radio)...  2,000 
(3  days) 

"Rackety  Rax"   (Fox)    1,500 

(4  days) 

"Handle  With  Care"   (Fox)   10,500 

"Payment  Deferred"   (MGM)   1,500 

(3  days) 

"Under-(>)ver  Man"   (Para.)   3,500 

(4  days) 


"Sport    Parade"    (Radio)   10,500 

(2  days) 

"Little  Orphan  Annie"  (Radio)  and 
"Half  Naked  Truth"  (Radio) 

(5  days) 
"Lawyer  Man"  (W.  B.)  


"Me  and  My  Gal" 
"Son-Daughter"  (IV 
"Cynara"    (U.  A.) 


Gross 


"Me  and  My  Gal"  (Fox)  and....  13,000 

"Those  We  Love"  (TiiTany) 

'Penguin  Pool  Murder"  (Radio)..  19,500 

"Afraid  to  Talk"  (U.)    20,000 

'Fast   Life"   (MGM)   20,000 

"Fast  Life"   (MGM)    21,000 


"Under-Cover  Man"  (Para.). 


36,000 


"Me  and  My  Gal"  (Fox)  and....  16,000 
"Those  We  Love"  (Tiffany) 


"Under-Coyer  Man"  (Para.) . 
"Central  Park"  (F.  N.)  


14,300 
5,100 


"The    Conquerors"  (Radio)  

(9  days) 

"The  Devil  Is  Driving"  (Para.). 

(4  days) 
"They  Call  It  Sin"  (F.  N.)  

(3  days) 


8,900 
2,300 
2,100 


"Wild  Girl"  (Fox)   

(7  days) 
"The  Thirteenth  Guest"  .. 

(3  days)  (Monogram) 


"The  Match  King"  (F.  N.)  

(A.  L.  Rule). 


7,100 
2,000 

20,000 
15,000 
13,000 


"The  Big  Drive" 

(1st  week) 
"Secrets  of  the  French  Police". 
(Radio) 


"The  Sport  Parade"  (Radio)   22,500 

"They   Call  It   Sin"   (F.  N.). 


10,000 


"The  Crooked  Circle"   

(World  Wide) 

"The  Penguin  Pool  Murder". 

(Radio) 

"Under-Cover  Man"  (Para.). 


"Mr.  Robinson  Crusoe"  (U.  A.). 
"The  Old  Dark  House"  (U.)... 


"White  Eagle"  (Col.)  and  

"Silver  Lining"  (Patrician) 
"You  Said  a  Mouthful"  (F.  N.). 
(8  days) 

"The  Golden  West"  (Fox)  

(3  days) 

"Big  City  Blues"  (W.  B.)  

(4  days) 

"Air  Mail"  (U.)   

"Fast  Life"  (MGM)   

(3  days) 

"Central  Park"  (F.  N.)  

(4  days) 


"Goona  Goona"  (First  Div.)  and. 
"False  Faces"  (World  Wide) 


I,  250 

'  \7,m 

15,500 

4,300 
3,100 

3,000 

II,  000 

1,200 

1,300 

10,000 
1,500 

2,000 
7,500 


12,600 

"Faithless"  (MGM)   

25,500 

"The  Golden  West"  (Fox), 

.  12,500 

22,400 

"Fast   Life"  (MGM)  

9.200 

"Life  Begins"  (F.  N.)  and  

"Virgins  of  Bali"  (Principal) 
(2nd  week) 

.  6,700 

High  and  Low  Gross 

(Tabulation  covers  period  from  January,  19J1 
to  date) 


High  12-5  "Frankenstein"  

Low  3-25-32  "Explorers  of  the  World". 

High  4-9-32  "Steady  Company"....... 

Low  7-9-32  "By  Whose  Hand?"  

High  1-24  "Hell's  Angels"  

Low  8-4-32  "Unashamed"   

High  6-18-32— 

"Hell  Dirers"  "Possessed"  andl 
"Sin  of  Madelon  Claudet"  J 

Low  7-18  "Man  in  Possession"  

High  1-31  "No  Limit"   

Low  7-4  "I  Take  This  Woman"  


27,000 
16.000 
26,000 
16,500 
32.500 
18.000 


26.000 
19.000 
44,500 
30.000 


High  3-28  "My  Past"   

Low   12-23-32  "Under-Cover 

High  2-14   "Omarron"  , 

Low  12-9-32  "Rain"  


Man" 


39,500 

14,300 
25.600 
4,700 


High  8-8  "Politics"    35,100 

Low  11-25-32  "Night  After  Night"   7.800 

High  2-14  "Free  Love"   26.300 

Low  7-16-32  "New  Morals  for  Old"   4.200 


High  4-11  "Ten  Cents  a  Dance".. 
Low  6-11-32  "The  Secret  Witness" 


24.100 
5.800 


High  1-23-32  "Two  Kinds  of  Women".  67,000 

Low  12-22-32  "The  Match  King"   20,000 

High  2-7  "Doorway  to  Hell"   38,170 

Low  12-20-32  "The  Big  Drive"   15,000 

High  3-7  "My  Past"   46,750 

Low  12-22-32  "Secrets  of  the  French  Police" 

13,000 

High  4-2-32  "Cheaters  «t  Play"   33,000 

Low  12-15-32  "False   Faces"    14,000 

High  4-11  "Dishonored"   30,350 

Low  12-21-32  "They  Call  It  Sin"   10,000 

High  12-12  "Frankenstein"    44,000 

Low  6-25-32  "Is  My  Face  Red"   7,000 

High  3-21  "City  Lights"   46,562 

Low    11-18-32   "Magic   Night"   8,200 


High  1-30-32  "Hell  Divers"   26,000 

Low  12-31-32  "Sport  Parade"  and  ) 

"Trailing  the  KiUer"    }  4,500 


High  5-2  "Laugh  and  Get  Rich"   40,000 

Low  12-30-32  "Little  Orphan  Annie"  1 

and  "Half  Naked  Truth"  \  12,000 

High  12-5  "Possessed"    30.000 

Low  6-20  "Vice  Squad"   14,000 

High" ' io-V  '"Five'  s'ta'r'  'Kn'al". '.'.'. '.'.'.'.'.'  lifiW 

Low  7-4  "Big  Business  Girl"   2,000 


High  8-8  "Politics"   25,000 

Low  11-30-32  "If  I  Had  a  Million"....  8,000 


High  MO  "Hell's  Angels"   22.000 

Low  6-25-32   "Forgotten   Command-  1 

ments"  and  "Reserred  for  Ladies"/  3.450 


January  7,1933 


MOTION    PICTURE  HERALD 


39 


CTHCATCE  CCCCIPTS  —  CCNT'Dl 


Theatres 


Current  Week 


Previous  Week 


High  and  Low  Gross 


Picture 


Gross  Picture 


Gross 


Hollywood 

Pantages                3,000  2Sc-40c 

W.  B.  Hollywood  3,000  25c-55c 

Indianapolis 

Apollo                   1,100  SSc-SOc 

Circle                  2,800  3Sc-S0c 

Indiana                 3,300  35c-50c 

Lyric                   2,000  35c-50c 

Palace                  2,800  35c-50c 

Kansas  City 

Liberty                 1,000  lSc-25c 

Mainstreet              3,049  25c-40c 

Midland               4.000  25c-S0c 

Newman               2,000  2Sc-S0c 

Uptown                2,000  2Sc-40c 

Los  Angeles 

Loew's  State  ..  2,416  25c-65c 

Paramount   ....  3,596  35c-70c 

RKO                   2,700  2Sc-S5c 

United  Artists     2,000  25c-35c 

W.  B.  Downtown  2,400  25c-55c 

W.  B.  Western.  2,400  S5c-$1.6S 

Minneapolis 

Century                 1.640  2Sc-40c 

Lyric                   1.238  25c-40c 

ilKO  Orpheum.  2,900  25c-55c 

Sate                   2,300  25c-55c 

Montreal 

Capitol                 2,547  2Sc-75c 

Imperial                1,914  15c-50c 

Loew't                   3,115  25c-75c 

Palace                  2.600  25c-75c 

Princess               2.272  25c-60c 

New  York 

Astor                     1,120  55c-$2.20 

Cameo                    549  25c-75c 

Capitol                 4,700  35c-$1.65 

Criterion                 850  50c-$l-65 

Embassy                 598  25c 

44th  Street  ....    1,482  25c-$1.10 

Hollywood               1,548  33c-99c 

Mayfair                2,300  35c-85c 

Palace                   2,500  55c-$1.65 

Paramount  ....  3,700  40c-$1.10 

Rialto                   1,949  40c-$1.10 

RiToll                   2,103  40c-$1.10 

Roxy                     6,200  35c-$110 

Strand                  3,000  35c-$1.10 

Winter  Garden.  1,949  S5c-$1.10 


"Divorce  in  the  Family"  (MOM)  8,325 
"The  Match  King"  (F.  N.)   10,403 

"The  Conquerors"    (Radio)   3,000 

"A  Farewell  to  Arms"  (Para.)..  6,000 

"Under-Cover  Man"   (Para.)   11,000 

(35c -65c) 

"Handle  With   Care"   (Fox)   7,000 

"Fast    Life"    (MOM)   4,000 

"Age  of  Consent"  (Radio)   2,000 

"Little  Orphan  Annie"  (Radio)  and  5,000 
"The  Half  Naked  Truth"  (Radio) 

"Fast   Life"   (MGM)   9,(K)0 

(7  days  and  Sat.  midnite  show)  * 

"Madame  Butterfly"  (Para.)....  6,000 
(6  days  and  Sat.  midnite  show) 

"You  Said  a  Mouthful"  (F.  N.)..  3,200 


"Strange  Interlude"   (MGM)   16,213 

"Madame    Butterfly"    (Para.)....  29,000 

"Half  Naked  Truth"  (Radio),  and  6,300 
"Little  Orphan  Annie"  (Radio) 

"Divorce  in  the  Family"  (MGM)  3,910 

"Tlie  Match  King"  (F.  N.)   9,877 

"Central    Park"    (F.    N.)   3,292 

(25c -5Sc) 

"Handle  With  Care"   (Fox)   4,500 

"Under-Cover  Man"  (Para.)   2,000 

"Little  Orphan  Annie"  (Radio)  and  12,000 
"The  Half  Naked  Truth"  (Radio) 

"Tess  of  the  Storm  Country"   7,500 

(Fox) 


"You  Said  a  Mouthful"  (F.  N.)..  11,000 
and  "They  Call  It  Fate"  (F.  N.) 

"Shanghai  Express"  (Para.)  and  3,000 
"Le  (Jhien  Jaune"  (French) 

"Me  and  My  Gal"  (Fox)    13,000 

"Tess  of  the  Storm  Country"  (Fox)  12,000 

"Frightened  Lady"  (British)  and  7,500 
"Mischief"  (British) 


"Rasputin   and   the   Empress"   22,522 

(MGM) 

"Devil's    Playground"    (Principal)  3,550 

(8  days) 

"Fast    Life"    (MGM)    49,196 

"A  Farewell  to  Arms"   (Para.)..  15,500 

(3rd  week) 

All   Newsreel    6,773 

"Maedchen  in  Uniform"    7,000 

(Krimsky  &  Cochran)  (15th  week) 

"Lawyer  Man"  (W.  B.)   12,060 

"Little  Orphan  Annie"  (Radio)  and  7,900 
"Penguin  Pool  Murder"  (Radio) 

"The  Kid  From  Spain"  (U.  A.)..  14,000 

(6th  week) 

"Madame    Butterfly"    (Para.)   62,300 

"Sign  of  the  Cross"  (Para.)   13,500 

(4th  week) 

"Cynara"    (U.   A.)   39,000 

"Handle   With   Care"   (Fox)   42,198 

"Silver  Dollar"  (F.  N.)    48,396 

"Afraid  to  Talk"   (U.)   7,234 

(2nd  week) 


"Prosperity"    (MGM)    7,000 

"Central    Park"    (W.    B.)   9,800 

"Little  Orphan  Annie"  (Radio)..  3,000 

"The  Match  King"  (F.  N.)   5,000 

(4  days) 
"Follow  the  Leader"  (Para.) 

(3  days) 

"No  More  Orchids"  (Col.)   8,000 

"Men  Are  Such  Fools"  (Radio)..  7,000 

"Payment  Deferred"   (MGM)    ...  4,500 


"The  Most  Dangerous  Game"   2,300 

(Radio) 

"Payment  Deferred"  (MGM)  ....  6,500 
(7  days  and  Sat.  midnite  show) 

"The  Devil  is  Driving"  (Para.)..  5,500 
(7  days  and  Sat.  midnite  show) 

"Life  Begins"  (F.  N.)   4,900 

"Me  and  My   Gal"   (Fox)   10,700 

"He  Learned  About  Women"....  17,000 
(Para.) 

"Penguin  Pool  Murder"  (Radio).  6,500 

"Mr.  Robinson  Crusoe"  (U.  A.)..  8,000 

"Central  Park"   (F.  N.)   9,400 

"The  Kid  From  Spain"  (U.  A.)..  6,900 
(4th  week-5  days) 

"Evenings  for  Sale"  (Para.)   4,000 

"Six  Hours  to  Live"  (Fox)   2,000 

"The  Sport  Parade"  (Radio)   11,000 

"Rain"  (U.  A.)   6.000 


"Too  Busy  to  Work"  (Fox)  and..  9,000 
"Sherlock  Holmes"  (Fox) 

"Cendrillon  de  Paris"  (French)..  1,800 
and  "Le  Fils  de  I'Autre"  (French) 

"Faithless"   (MGM)    10,000 

"Life  Begins"  (F.  N.)   8,500 

"The  Crusader"  (Majestic)  and..  6,000 
"Hearts  of  Humanity"  (Majestic) 


"Virgins    of    Bali"    (Principal)...  2,900 

(2nd  week) 

"Flesh"    (MGM)    45,674 

(2nd  week) 

"A  Farewell  to  Arms"  (Para.)....  15,200 

(2nd  week) 

All    Newsreel    5,893 

"Maedchen   in   Uniform"    4,500 

(Krimsky  &  Cochran)  (14th  week) 

"The  Sport  Parade"  (Radio)   9,000 

"The  Kid  From  Spain"  (U.  A.)..  8,700 

(5th  week) 

"The  Devil  Is  Driving"  (Para.)..  35,200 

(8  days) 

"Sign   of  the   Cross"   (Para.)....  13,100 
(3rd  week) 

"If  I  Had  a  Million"  (Para.)....  14,500 

(3rd  week-8  days) 

"Man  Against  Woman"  (Col.)....  23,000 

"The  Match  King"  (F.  N.)   18,974 

(2nd  week) 

"Afraid    to    Talk"    (U.)   9,513 

(1st  week) 


(Tabulation  covers  period  from  January,  1931 
to  date) 


High  4-30-32  "Careless  Lady"   22,400 

Low  12-7-32  "Rain"    6,300 

High  2-7  "Little  Caesar"   30,000 

Low  11-7  "Honor  of  the  Family"   7,000 

High  6-13  "Daddy  Long  Legs"   10,000 

Low  8-20-32  "Jewel  Robbery"   2,500 

High  2-14  "Cimarron"    13,000 

Low  7-30-32  "Westward  Passage"   3,500 

High  1-17  "Her  Man"   25,000 

Low  9-10-32  "Bring  'Em  Back  AIItc"..  5,000 

High  S-2  "Trader  Horn"   22,000 

Low  12-30-32  "Fast  Life"    4,000 

High  1-9-32  "Peach  o'  Reno"    Xi.SOO 

Low  12-29-32  "Little  Orphan  Annie"  1 

and  "The  Half  Naked  Truth"  J  5,000 

High  1-23-32  "Hell  Dirers"   30,400 

Low  12-8-32  "Man  Against  Woman"...  6,000 

High  2-27-32  "Shanghai  Express"   25,000 

Low  12-8-32  "Evenings  for  Sale"   5,000 

High  1-10  "Giri  of  the  (Jolden  West"  8,000 

Low  5-21-32   "Lena   Rivers"   2.000 

High  10-25  "Susan  Lenox"   39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  10-31  "Beloved  Bachelor"  41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 

High  9-26  "Monkey  Business"   32,000 

Low  2-6-32  "Sky  Devils"   3,000 

High  2-7  "Little  Caesar"   27,000 

Low  4-23-32  "Destry  Rides  Again"   6,200 

High '  '5-36'  "kiki"'.'.'.'." '. ; '. V.  r. .".  '  '4,000 

Low  1-24  "Men  on  Call"   1,200 

High  12-14  "Cimarron"    30,000 

Low  12-24-32  "The  Sport  Parade"   11,000 

High  1-2-32  "Sooky"    10,000 

Low    12-24-32   "Rain"    6,000 

High  1-10  "Just  Imagine"   18,000 

Low  12-23   ''The  Guardsman"   and  1 

"The  Tip-Off"/  8,000 

High  1-17  "Office  Wife"   10,000 

Low  12-23-32  "Cendrillon  de  Paris"  ) 

and  "Le  Fils  de  I'Autre"      (  1,800 

High  4-2-32  "Fireman,  Sare  My  Child"  16,500 

Low  7-18  "Stepping  Out"   9,000 

High  4-2-32  "One  Hour  With  You"...  19,500 

Low  12-23-32  "Life  Begins"    8.500 

High  4-1  "City  Lights'*    22,500 

Low  12-23-32  "The  Crusader"  and  ) 

and  "Hearts  of  Humanity"   )  6,000 

High  1-2-32  "Hell  Divers"    24,216 

Low    11-14    "The    Champ"   18,759 

High  1-9-32  "Mata  Hari"  110,466 

Low  7-2-32  "New  Morals  for  Old"   29,767 

High  1-3  "Reaching  for  the  Moon"   22,675 

Low    5-24-.30   "Silent    Enemy"   10,800 

High  1-3  Newsreels    9,727 

Low  11-3-32  Newsreels    5,200 

High  12-12  "Frankenstein"    53,800 

Low  4-30-32  "Cohens  and  Kellys  in  Hol- 
lywood   7,600 

High  2-7  "Finn  and  Hattie"   85.900 

Low  12-23-32  "The  Devil  Is  Driving"..  35,200 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27  "Dracula"  and  J 

,  "Hell's  Angels"         f  4.SOO 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,10(» 

Low  7-29-32  "Igloo"   s',(m 

High   1-1-32   "Delicious"  133,000 

Low  12-22-32  "Man  Against  Woman"..  23,000 

High  1-17  "Little  Caesar"   74,8J1 

Low  4-2-32  "The  Missing  Rembrandt"  8,012 

High  9-19  "Fire  Star  Final"   59,782 

Low  8-2032  "Hollywood  Speaks"   5,69t 


40 


MOTION    PICTURE  HERALD 


January    7,  1933 


[THEATRE  CECEIPT$"C€NT»D1 


Theatres 


Current  Week 


Picture 


Gross 


Oklahoma  City 

Capitol    1,200  lOc-SSc 

Criterion    1,700  lOc-SSc 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-5Sc 

Omaha 

Orpheum    3,000  25c-55c 


Paramount 


2,900  2Sc-50c 


State    1,200  2Sc 

World   2,500  25c-40c 

Philadelphia 

Aldine    1,300  50c-$1.50 

Arcadia    600  30c-55c 

Boyd    2,400  3Sc-7Sc 

Earle   2,000  40c-65c 

Fox    3,000  35c-7Sc 

Karlton    1,000  30c-55c 

Stanley    3,700  3Sc-7Sc 

Stanton    1,700  35c-55c 

Portland,  Ore. 

Fox  Broadway..  1,912  25c-6Sc 

Fox  Liberty  ....  1,800  15c-25c 

Oriental    2,040  25c-3Sc 

RKO  Orpheum  1,700  25c-S5c 

United  Artists  .  945  25c-35c 

San  Francisco 

Filmarte    1,400  25c-50c 

Geary    1,551  25c-85c 

Golden  Gate  ...  2,800  25c-65c 

Paramount    ....  2,670  25c-7Sc 

United    Artists.  .1.200  25c-SSc 

Warfield    2,700  35c-90c 

Warner  Bros.  ..  1,380  35c-75c 

Seattle 

Fifth  Avenue  ..  2,750  25c- 55c 

Liberty    .......  2,000  10c-25c 


Music  Box 


950  25c-S0c 


Paramount    3,050  2Sc-75c 

Washington 

ColwDbia    1,232  25c-40c 

Earle   2,323  25c-66c 

Fox    3,434  2Sc-66c 

LoeVa  Palace..  2,363  35c-55c 

Metropolitan    ..  1,600  25c-55c 

Rialto    1,900  25c-55c 

RKO  Kettk's...  1,832  25c-55c 


"Madame    Butterfly"  (Para.).. 
(10c-40c) 

"Cynara"   (U.  A.)  


"Thirteenth    Guest"  (Monogram) 
(4  days) 

"That's  My  Boy"  (Col.)  

(3  days) 

"Silver  Dollar"   (F.  N.)   


3,500 
5,203 
1,403 
1,100 
6,000 


"Little  Orphan  Annie"  (Radio)  and  6,500 
"The  Half  Naked  Truth"  (Radio) 

(5  days)  (25c-40) 
"Penguin  Fool  Murder"  (Radio) 

(3  days) 
"A  Successful  Calamity"  (W.  B 

(3  days) 
"A   Farewell   to  Arms"  (Para.) 

(7  days) 
"Under-Cover  Man"   (Para.)  .. 

(4  days) 

"Follow   the  Leader"   (Para.)  — 
(5  days) 

"Cabin  in  the  Cotton"  (F.  N.)  and 
"Me  and  My  Gal"  (Fox) 


8,250 
2,200 
7,750 
800 
1,200 
6,250 


"The  Sign  of  the  Cross"   (Para.)  11,000 

"Prosperity"    (MGM)   ■  4,000 

(8  days) 

"The  Match  King"   (F.  N.)   9,000 

(5  days) 

"Central  Park"   (F.  N.)    15,000 

(6  days) 

"Handle   With  Care"    (Fox)   23,000 

(6  days) 

"He  Learned  About  Women"....  4,500 
(Para.)  (7  days) 

"Silver   Dollar"    (F.    N.)   13.000 

(6  days) 

"Mask  of  Fu  Manchu"  (MGM)..  9,000 
(6  days)  (30c-55c) 


"Flesh"    (MGM)    12,500 

"Fast  Life"   (MGM)    1,000 

"Little   Orphan   Annie"    (Radio)..  2,003 
(4  days) 

"Trouble  in  Paradise"   (Para.)....  1,500 
(3  days) 

"Rockabye"    (Radio)   10,000 

"A  Farewell  to  Arms"   (Para.)..  4,500 


"A.  Nous  La  Liberte"  (Foreign)..  800 

"Maedchen    in    Uniform"    9,500 

(Krimsky  &  Cochran) 

"The  Half  Naked  Truth"  (Radio)  17,030 

"Silver   Dollar"    (F.    N.)   16,000 

"The  Kid  From  Spain"  (U.  A.)..  20,000 

"Handle  With  Care"  (Fox)    14,000 

"He  Learned   About   Women"   3,500 

(Para.) 


"Wild  Horse  Mesa"  (Para.)  and  6,500 
"Handle  With  Care"  (Fox) 

"Texas  Bad  Man"  (U.)    5.000 

"Trouble  in  Paradise"  (Para.)....  4,500 

"Flesh"    (MGM)    8.500 

(25c-55c) 

"Rackety   Rax"    (Fox)    2,875 

"Lawyer  Man"  (W.  B.)   18,000 

"Cynara"    (U.   A.)   28,500 

"Madame    Butterfly"    (Para.)   11,200 

"Silver  Dollar"   (F.   N.)    9,250 

"The  Mummy"   (U.)    10,000 

(5  days) 

"The    Sport    Parade"    (Radio)....  2,200 
(3  days) 

"The  Half  Naked  Truth"  (Radio)  5,000 
(5  days) 


Previous  Week 

Picture  Gross 


"The   Devil    Is    Driving"    (Para.)  3,000 

"Fast    Life"    (MGM)   4,900 

"Me  and  My  Gal"  (Fox)   1,000 

(4  days) 

"Central  Park"  (F.  N.)   1,000 

(3  days) 

"They  Call  It  Sin"  (F.  N.)   3,000 


"Rain"  (U.  A.) 


5,500 


600 


"Tiger  Shark"  (F.  N.)  

(3  days) 

"Evenings  for  Sale"   (Para.)   400 

(2  days) 

"Mr.  Robinson  Crusoe"  (U.  A.)..  5,750 
and  "Six  Hours  to  Live"  (Fox) 


"Night  After  Night"  (Para.)   2,300 

(6  days) 

"If  I  Had  a  Million"  (Para.)....  12,000 
(6  days) 

"Hell's  Highway"   (Radio)   13,000 

(6  days) 

"Uptown   New    York"   17,000 

(World  Wide)   (6  days) 

"Virtue"   (Col.)   3,000 

(6  days) 

"Evenings  for  Sale"  (Para.)   11,000 

(6  days) 

"The  Sport  Parade"  (Radio)   8,500 

(6  days) 


"The   Mask    of    Fu    Manchu"....  12,000 
(MGM) 

"Under-Cover    Man"    (Pa'ra.)   1,000 

"This  Sporting  Age"   (Col.)   3,000 


"Six  Hours  to  Live"   (Fox)   3,500 

"The  Inn  at  the  Rhine"  (Foreign)  1,100 

"No  More  Orchids"    (Col.)   14,500 

"If  I  Had  a  Million"  (Para.)....  15,300 

(TifTany)   8,000 

(Para.)   14,000 

They  Call  It  Sin"  (F.  N.)   4,000 


"The  Last  Mile'^ 

(10  days) 
"Under-Cover  Man' 


"The  Mask  of  Fu  Manchu"  ....  7,000 
(MGM)  and  "Evenings  for  Sale" 
(Para.) 

"Hell's   House"   (Zeldman)   2,000 

(4  days) 

"Out  of  Singapore"  (Goldsmith)..  1.800 
(4  days) 

"They   Call   It  Sin"   (F.   N.)....  2,000 

(5  days) 

"Little   Orphan   Annie"   (Radio)..  2,250 
(4  days) 

"If  I  Had  a  Million"  (Para.)....  9,000 


"Uptown  New  York"  (World  Wide)  2,500 

"Under-Cover    Man"    (Para.)   15,500 

"Night  After   Night"   (Para.)....  19,750 

"Red  Dust"  (MGM)    11,250 

(2nd  week) 

"Scarlet    Dawn"    (W.    B.)   4,500 

(6V2  days) 


"The  Unwritten  Law"  (Majestic)  4,500 
(6  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  2-7  "Illicit"    11,000 

Low  12-24-32  "Tbe  Devil  Is  Driving"..  3,000 

High   2-21    "Cimarron"   15,500 

Low  8-1-32  "Downstairs"    3,000 

High  1-24  "Under  Suspicion"   7,200 

Low  6-20  "Big  Fight"  and  1 

"Drums  of  Jeopardy"    J   900 

High  9-19  "Young  As  You  Feel"   11,000 

Low   12-24-32  "They  Call  It  Sin"   3,000 

High  2-14  "Cimarron"    25,550 

Low   6-18-32  "Night   World"    8,500 

High  4-23-32  "Tarzan,  the  Ape  Man".  13,750 
Low  5-21-32  "Wet  Parade"  and  "It's  \ 

Tough  to  Be  Famous    J  4,000 

High  3-14  "Trader  Horn"    10.000 

Low  11-18-32  "Faithless  and  ] 

"The  Painted  Lady"   S  1.100 

High  4-11  "Men  Call  It  Lore"   16,000 

Low  11-28  "The  Cisco  Kid"   4,500 

High'  12-17  "the  Guardsman" .' '. '. 'e.'sOO 

Low  10-1-32  "Make  Me  a  Star"   1.500 

High  1-2-32  "Makers  of  Men"   27,000 

Low  7-23-32  "Miss  Pinkerton"   12,500 

High  2-7  "Man  Who  Came  Back"   40,000 

Low  6-18-32  "Mystery  Ranch"   15,000 

High  5-2  "City  Lights"   8,000 

Low  11-24-32  "Cabin  in  the  Cotton"  I 

and  "Age  of  Consent"      f  2,800 

High   12-19  "Frankenstein"    31,000 

Low   7-25   "Rebound"    8,000 

High  3-21  "Last  Parade"    16,500 

Low  11-17-32  "All  American"   6,000 

High  1-10  "Min  and  Bill"  21,000 

Low    10-1-32    "The   Crash"   2,800 

High   2-14  "Cimarron"    20,000 

Low  11-23-32  "The  Old  Dark  House"..  4,700 

High  1-10  "Hell's  Angels"    12,500 

Low    11-2-32    "Payment   Deferred"   1,900 

High  8-4-25  "Bring  'Em  Back  Alive"..  24,000 

Low  6-11-32  "Lena  Hirers"    7,000 

High  1-9-32  "The  Champ"    35.600 

Low  8-12-32  "Deril  and  the  Deep"   9,500 

High  3-14  "Parior,  Bedroom  and  Bath"  28,000 

Low  12-29-32  "Handle  With  Care"   14,000 

High  3-26-32  "Fireman,  Sare  My  Child"  19,000 

Low  12-29-32  "He  Learned  About  Women"  3,500 


High  7-30-32  "Milion  Dollar  Legs"   18,500 

Low  12-30-32  "Wild  Horse  Mesa"  and) 

"Handle  With  Care"     )  6,500- 

High  1-10  "The  Lash"      11,500 

Low  11-11-32  "Amazon  Head  Hunters"  3.000 

High  2-28  "City  Lights"   14,000 

Low   11-25-32   "The  Crooked  Circle"..  3,000 


High  MO  "Paid"   18,000 

Low  4-9-32  "No  One  Man"  and..  ] 

"Devil's   Lottery"  f  7,000 


January  7,1933 


MOTION    PICTU  RE  HERALD 


41 


WARNING 


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representing  them- 
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Relative  business  done  In  nnotlon  picture  theatres  In  the  week  preceding 
Christmas  In  1932  and  1931  Is  shown  In  the  graph,  based  upon  Motion  Picture 
Herald's  weekly  compilation  of  box  office  receipts.  The  vertical  white  bar 
represents  the  gross  in  each  city  for  the  week  ending  December  17  in  each  year, 
as  the  100  per  cent  starting  point  for  the  comparison.  The  gross  for  the  week 
ended  December  24  In  1931  is  shown  by  the  shaded  bar,  and  the  receipts  for  the 
same  week  In  the  vear  lust  closed  are  olctured  with  the  black  bar. 


HIGH  SCHOOLS  TO  VIEW 
FOREIGN-MADE  FILMS 


International  Cinenna  League 
Gets  Non-Theatrical  Distribu- 
tion Rights  for  85  Per  Cent  of 
Foreign  Talkers  Shown  in  U.  S. 

Entrance  of  the  International  Cinema 
League  into  the  rapidly  developing  educa- 
tional film  movement  is  expected  to  lead  to 
an  expansion  of  the  foreign  motion  picture 
market  in  the  United  States.  Formed  to 
serve  as  a  central,  authoritative  source  of 
European  pictures  for  schools  and  colleges, 
the  League  successfully  has  negotiated  non- 
theatrical  distribution  rights  for  about  85 
per  cent  of  the  foreign  talking  pictures 
shown  in  this  country.  Product  of  a  num- 
ber of  importers  and  independent  distribu- 
tors has  been  obtained,  including  foreign 
releases  of  Protex-Ufa,  Tobis  Forenfilms 
(except  in  California)  ;  Capital  Foreign 
Attractions,  Institut  fur  Kulturforschung, 
J.  H.  Hoffberg  and  Julie  Elias. 

Cooperation  with  the  Board  of  Education 
in  New  York,  recently  announced  by  Ed- 
ward B.  Ginsburg,  director  of  the  League, 
has  resulted  in  a  program  of  special  Satur- 
day morning  showings  for  high  school  and 
junior  high  school  students.  Three  experi- 
mental Saturday  morning  screenings  held 
thus  far  have  been  attended  by  some  6,000 
students  representing  schools  throughout 
Greater  New  York.  Students  paid  to  see 
the  pictures,  which  were  in  German,  French 
and  Spanish  and  were  exhibited  under  the 
joint  sponsorship  of  the  Department  of 
Modern  Languages  of  New  York's  Board 
of  Education  and  the  International  Cinema 
League. 

Special  monthly  showings  in  each  lan- 


guage are  to  be  held  in  10  key  school  dis- 
tricts throughout  the  city.  Not  only  will 
films  of  purely  pedagogical  interest  be  dis- 
tributed, but  also  selected  European  theatri- 
cal films  which  are  both  entertaining  and 
convey  the  flavor  of  European  life  and 
customs. 

A  direct  tieup  is  made  in  the  course  with 
the  pictures  seen  by  students,  in  that  respect 
placing  the  program  in  a  category  not  un- 
like that  of  a  similar  project  now  being 
conducted  among  10,000  high  school  stu- 
dents under  the  direction  of  the  National 
Council  of  Teachers  of  English.  In  this 
case,  however,  the  interest  is  primarily  the 
study  of  languages,  with  the  added  oppor- 
portunity  of  acquiring  some  knowledge  of 
Continental  cities. 

Members  of  the  Board  of  Education  in 
New  York  review  foreign  pictures  made 
available  through  the  League  and  select 
certain  productions  to  be  seen  by  the  stu- 
dents in  foreign  language  courses.  The 
rating  of  pictures  thus  made  in  the  East 
will,  it  is  expected,  later  be  adapted  to  the 
entire  country  and  extra-curricular  show- 
ings will  be  held  regularly  under  the  direc- 
tion of  the  school  authorities  in  key  cities. 
That  the  New  York  reviewers  will  have  a 
sufficient  number  of  pictures  from  which  to 
choose  is  practically  assured  through  the 
League's  list  of  60  to  70  foreign  films  that 
it  has  available  through  member  companies. 

The  foreign  film  market  thus  far  has  to 
overcome  the  language  handicap  which 
came  through  sound,  but  it  is  expected  that 
vvith  the  growth  of  reproducing  installa- 
tions in  educational  institutions  the  demand 
for  European  pictures  will  increase  accord- 
ingly. To  date,  foreign  film  sales  have  been 
confined  to  the  socalled  "little  theatre"  di- 
vision, except  in  a  few  instances. 


42 


MOTION    PICTURE  HERALD 


January    7,  1933 


€N  THE 
D€TTED  LINE. 


San  Marcos,  Texas 

DEAR  HERALD: 

Another  Christmas  and  we  are  sixteen  hun- 
dred miles  from  our  base  of  supplies,  and  there 
isn't  a  chimney  in  Texas  where  we  could  hang 
up  our  sock.  Down  here  they  all  use  gas 
stoves. 

Our  old  friend  Zimmerman  has  invited  us 
out  to  his  house  for  a  turkey  dinner  today  and 
after  that  we  are  to  play  a  round  of  golf. 
Think  of  it,  Oscar,  golf  on  Christmas  day. 
We  have  this  satisfaction  on  being  away  from 
home  on  Christmas,  however,  we  won't  hear 
our  wife  say,  "Hey,  there,  you  go  down  in 
the  furnace  room  and  stoke  that  furnace  and 
carry  out  the  ashes." 

There  are  two  things  we  thoroughly  enjoy 
(we  don't  think)  :  Carrying  out  ashes  and  beat- 
ing rugs,  and  next  to  those  comes  three  or 
four  more  rugs. 

Everytime  Christmas  comes  around  we  won- 
der if  that  Santa  Claus  myth  is  really  a  good 
thing  when  we  think  of  the  thousands  of  poor 
kids  who  will  be  expecting  Santa  to  visit  them 
only  to  be  disappointed.  If  we  had  a  million 
dollars  we'd  be  glad  to  spend  all  of  it  to  buy 
a  little  Christmas  cheer  for  those  poor  unfor- 
tunate children  who  never  saw  Santa.  Down  in 
the  Rio  Grande  valley  we  saw  little  Mexican 
children  running  around  barefooted  in  the  mud 
and  slush.  They  have  heard  of  Santa,  no 
doubt,  but  have  never  seen  him,  and  the  re- 
membrance of  the  condition  of  these  poor  chil- 
dren makes  Christmas  a  rather  sad  day  for 
us.  But  on  the  other  hand  we  remember  that 
"Unto  us  a  Christ  is  born,  unto  us  a  Savior 
given"  and  this  should  make  all  men  rejoice. 

One  of  our  regrets  is  that  last  night  we  were 
not  where  we  could  slip  something  into  the 
stockings  of  Bennie  and  Catherine  and  Billy 
and  Joline,  but  then,  no  doubt,  Meryl  and  Flor- 
ence and  Walt  and  Marjorie  will  look  after 
that,  and  then  we  expect  grandma  and  Ruth 
to  have  a  hand  in  that  also. 

V 

Down  in  Brownsville  the  other  day  a  couple 
of  colored  fellows  met  on  the  street  and  one 
said  to  the  other,  "Say,  Sam,  wha,t  kind  of  a 
clock  was  dat  yo  wife  dun  brung  home  the 
other  day,  huh?"  And  Sam  replied,  "Well, 
Mose,  dat  am  what  da  calls  a  eight-day  clock, 
and  Ah  specks  hit  am,  kaze  Ah  dun  winds  hit 
twice  a  day  now  fo  eight  days." 

V 

To  read  all  those  familiar  names  in  "What 
the  Picture  Did  for  Me"  is  just  like  getting 
letters  from  home.  We  know  about  every  one 
of  them  west  of  Pennsylvania  personally,  and 
every  name  calls  to  mind  something  familiar. 
For  instance,  there's  Mayme  P.  Musselman  of 
the  Princess  theatre  at  Lincoln,  Kansas.  She's 
the  star  cook  of  the  Sunflower  state  and  the 
mother  of  that  little  girl  who  went  to  sleep  on 
our  lap  watching  Tom  Mix  do  his  stuff.  Then 
there  is  Horn  &  Morgan  of  Hay  Springs, 
Nebraska,  that's  Where  they  raise  the  big 
potatoes. 

S.  H.  Rich  of  the  Rich  theatre  at  Mont- 
pelier,  Idaho,  gets  in  with  some  reports.  We 
remember  S.  H.  and  his  Rich  theatre,  they  are 
both  right  up  to  date.  A.  E.  Handcock  of  the 
Columbia  theatre  at  Columbia  City,  Indiana, 
is  another  contributor.  The  Ohio  and  Indiana 
state  line  splits  Columbia  City  right  in  two. 
A.  E.  bought  us  a  coca  cola  when  we  were 
there  last  summer.  Thanks,  old  timer.  We 
note  that  Gerald  Stettmund  of  Chandler,  Okla- 
homa, kept  his  promise  and  sent  in  some 
reports.  This  is  a  surprise  to  us  for  it's  the 
first  time  he  was  ever  known  to  keep  a 
promise. 

In  commenting  on  one  picture,  Don  Monroe 
of  the  State  theatre  at  Lincoln,  Nebraska,  cer- 
tainly handed  us  a  laugh  when  he  said  that  the 
reviewer  of  the  picture  in  Liberty  who  gave  the 
picture  four  stars  must  have  been  hit  on  the 


head  with  a  hammer  for  he  saw  three  stars  too 
many.  Leave  it  to  Don,  he  can  tell  'em.  Our 
experience  has  been  that  when  a  fan  magazine 
reviewer  gives  a  picture  four  stars  it  would 
be  wise  for  the  exhibitor  to  examine  it  with 
both  eyes  before  booking  it. 

There  is  one  good  thing  that  department  has 
done  if  nothing  else,  it  has  awakened  Walt 
Bradley,  that  lazy  son-in-law  of  ours  at 
Neligh,  Nebraska,  and  that's  sumpin'.  We 
didn't  suppose  dynamite  would  do  that. 

There  are  several  thousand  of  other  familiar 
names  we  hope  to  see  in  that  department.  May- 
be they  will  come  later  on;  we  hope  they  do. 
V 

Well,  we  had  that  turkey  dinner  and  then 
that  golf  game.  We  were  the  star  performer 
at  that  dinner,  but  when  we  got  on  the  golf 
course  that  guy  Zim  made  a  monkey  and  two 
baboons  out  of  us  and  then  laughed  at  us,  and 
there  was  no  darn  sense  in  a  fella  treating  a 
friend  that  way. 

After  the  game  we  went  back  to  Zim's 
house  and  finished  what  was  left  of  that 
turkey.  Zim  beat  some  eggs  up  into  a  froth 
and  put  something  into  it  that  was  hardly  in 
line  with  the  18th  Amendment  and  told  us  it 
was  a  special  preparation  of  his  for  weak- 
minded  people.  He  suggested  that  we  take 
three  doses  of  it.  Then  he  said,  "You  know, 
Jaysee,  that  I'm  a  Democrat."  We  stopped 
him  right  there  and  said,  "Well,  you  don't 
need  to  say  that,  anybody  would  know  that  from 
looking  at  you." 

Well,  it  was  a  good  dinner  and  a  good  golf 
game,  and  with  these  delightful   people  our 
Christmas  was  not  so  dull  even  though  we 
were  sixteen  hundred  miles  from  home. 
V 

At  Gonzales  we  met  Mr.  and  Mrs.  Lynn 
Smith  who  operate  the  Princess  theatre,  two 
delightful  folks  who  seemed  to  be  pleased  that 
we  called.  They  invited  us  to  come  back  and 
spend  the  night  with  them,  and  we  may  do 
it,  for  we  know  there  would  be  a  most  delight- 
ful evening  in  store  for  us.  It's  a  real  pleasure 
to  meet  such  folks.  In  fact,  most  of  these 
Texas  people  are  like  that. 

H.  G.  Stein  of  the  Princess  theatre  at  Luling 
also  wants  us  to  come  back  when  we  can  stay 
longer.  He  wants  to  have  a  game  of  golf  with 
us,  but  these  Longhorns  have  made  a  monkey 
out  of  us  long  enough.    We've  put  our  clubs 

away  for  the  winter,  and  so  

We're   heading   north   where  blizzards 
blow. 

Where  the  streets  are  covered  up  with 
snow. 

No  matter  if  it's  snowing. 
So  let  it  snow  to  beat  the  Dutch, 
For  we  don't  mind  the  snow  so  much, 
For   it's    HOME,   that's  where  we're 
going. 

J.  C.  JENKINS, 
The  HERALD  Man 


THE 


NEW 


DEAL 


SPECIAL  FEATURES 
of  the  new 

SILENT  AUTOMATIC  TICKET  REGISTER 

ABSOLUTELY   NOISELESS  IN  OPERATION. 
GREATER   SPEED    IN    SELLING  TICKETS. 
SELF-SHARPENING  KNIVES. 
DOUBLE  TICKET  CAPACITY. 

TICKETS  CANNOT  JAM.  TEAR  OR  CUT  SHORT. 

NO  REPAIRS  TO  WORRY  ABOUT. 

BONDED   GUARANTEE  OF  RESPONSIBILITY 

A  QUALITY   BARGAIN  —  DISTINCTIVE  and  DIFFERENT 


TICKET    REGISTER  CORP. 


Columbia 

Lillian  Bond  in  "Fever,"  Clarence  Badger 
directing.  .  .  .  Raquel  Torres  in  "Tampico."  .  .  . 
J.  Carol  Maish  and  Wheeler  Oakman  in  "The 
Brand  Inspector."  .  .  .  Cecelia  Parker  in  "Lost 
Valley."  .  .  .  Barbara  Weeks  and  Mathew  Betz 
in  "State  Trooper,"  D.  Ross  Lederman,  direct- 
ing. 

V 

Fox 

Una  O'Connor  and  Merle  Tottenham,  British 
actresses,  sign  term  contracts.  .  .  .  Ralph  Mor- 
gan in  "Road  to  Heaven,"  John  Francis  Dil- 
lon to  direct.  .  .  .  William  Dieterle  to  direct 
"Princess  at  Your  Door."  .  .  .  Harry  Lachman 
to  direct  picture,  as  yet  untitled.  .  .  .  Paul  Mar- 
tin, director  and  Josef  Strassner,  costume  de- 
signer, signed.  .  .  . 

V 

MGM 

Lee  Tracy  signs  term  contract ;  to  appear  in 
"Clear  All  Wires."  ... 

V 

Paramount 

Lloyd  Hamilton  and  Majorie  Beebe  in  "His 
Perfect  Day"  (short),  Clyde  Bruckmaji  di- 
recting. .  .  .  Sir  Guy  Standing  in  "The  Story 
of  Temple  Darke."  .  .  .  Colonel  Stoopnagle  and 
Budd  in  "International  House."  .  .  .  Herman  J. 
Mankiewicz  signed  to  supervise  "Cracked  Ice," 
Norman  McLeod  to  direct.  .  .  .  John  Lodge, 
Gail  Patrick  and  Randolph  Scott  in  "Murder 
at  the  Zoo,"  Edward  Sutherland  to  direct.  .  .  . 
Kathleen  Burke  signs  term  contract.  .  .  .  Verna 
Hillie,  John  Lodge  and  Norma  Mitchell  join 
"The  Woman  Accused."  ... 

V 

RKO  Radio 

Mrs.  Wallace  Reid  in  "Diamond  Cut  Dia- 
mond." .  .  .  Florence  Eldridge,  Robert  Emmet 
O'Connor  and  Walter  Walker  in  "The  Great 
Jasper."  .  .  . 

V 

Universal 

Anita  Page  in  "The  Big  Cage,"  Burt  Neu- 
mann directing.  .  .  . 

V 

Warner-First  National 

Edward  G.  Robinson  in  "Big  Shot."  .  .  .  Kay 
Strozzi  and  Bette  Davis  in  "Ex-Lady,"  Robert 
Florey  to  direct.  .  .  .  Alice  White  in  "Picture 
Snatcher,"  Lloyd  Bacon  to  direct.  .  .  . 


To  Produce  24  in  Mexico 

Jose  Bohr,  actor  and  director,  is  in 
Mexico  City  from  Hollywood  with  sound 
equipment.  He  plans  to  make  24  feature 
talking  pictures  in  Spanish  during  1933, 
seven  of  which  will  be  placed  in  prepara- 
tion in  January.  English  version  will  be 
made  of  several  of  the  features. 


Plan  New  Exchange 

Harvey  Raden  has  formed  Galub  Amuse- 
ment Company,  Inc.,  in  association  with 
Charles  S.  Levin  and  plans  to  open  an  ex- 
change in  New  York.  Mr.  Levin  is  former 
secretary  of  the  Fox  Film  Corporation.  Mr. 
Raden  operates  the  Acme  theatre  on  Four- 
teenth street. 


1600  BROADWAY 


NEW  YORK,  N.  Y. 


Shores  Opens  New  York  Plant 

Lynn  Shores,  well  known  producer  and 
director,  has  established  the  West  Coast 
Service  Studios,  Inc.,  at  510  West_  57th 
street.  New  York,  offering  service  in  all 
types  of  production  work.  An  RCA  Photo- 
phone  licensee,  the  studio  has  installed  RCA 
Victor  "High  Fidelity"  recording  apparatus. 


January  7,1933 


MOTION    PICTURE  HERALD 


43 


W^iAT  THE  MCTUCE 
DID  FDD  ME 


Columbia 


FORBIDDEN  TRAIL:  Buck  Jones— Jones  doesn't 
drive  them  out  of  the  theatre  after  you  get  a  couple 
of  them  in  to  see  his  show  but  it  certainly  is 
poison  for  me  to  try  to  run  a  show  with  a  western 
"shoot-em-up  feature."  They  just  don't  want  to  pay 
money  to  see  that  kind  of  a  story.— Charles  Lee  Hyde, 
Grand  Theatre,  Pierre,  S.  Dakota.  Small  town 
patronage. 

THE  NIGHT  CLUB  LADY:  Adolphe  Menjou  and 
Mayo  Methot — Good  murder  mystery.  Played  Dec. 
i3.i4._C.  M.  Hartman.  Liberty  Theatre,  Carnegie, 
Okla.    Small  town  patronage. 

WASHINGTON  MERRY-GO-ROUND:  Lee  Tracy 
and  Constance  Cummings  —  A  great  picture  that 
pleased  those  I  could  get  in  to  see  it.  Poor  business. 
Tried  to  get  a  date  before  election  but  by  the  time 
I  got  it  politics  had  cooled  off.  Played  Dec.  8-9.— 
C.  M.  Hartman,  Liberty  Theatre,  Carnegie,  Okla. 
Small  town  patronage. 


First  National 


CABIN  IN  THE  COTTON:  Richard  Barthlemess— 
This  is  a  very  pleasing  picture,  but  not  as  big  as 
I  thought  it  would  be.  Did  a  little  above  average 
business.  Played  Dec.  14-15.— Tom  Edwards,  Ozark 
Theatre,  Eldon,  Mo.    Small  town  patronage. 

DOCTOR  X:  Lionel  AtwiU  and  Fay  Wray— One 
of  the  best  of  the  shocker  mystery  pictures.  Insist 
on  getting  the  color  print,  as  it  is  much  better  than 
the  black  and  white.  This  picture  drew  good  business 
for  two  days  and  pleased.  After  some  of  the  mystery 
pictures  we  had  run  ahead  of  this  one  that  is  in- 
deed surprising.  Running  time,  77  minutes. — S.  M. 
Farrar,  Orpheum  Theatre,  Harrisburg,  111.  Small 
town  patronage. 


Fox 


AMATEUR  DADDY:  Warner  Baxter,  Marion  Nixon 
— Swell  picture  which  pleased  everyone.  Better  thaii 
"Daddy  Long  Legs."  Looks  like  Marion  Nixon  is 
getting  as  popular  as  Janet  Gaynor.  She  is  here. 
Played  Nov.  30-Dec.  1.— Bob  Wlygant,  Heights  The- 
atre, Houston,  Texas.    Small  town  patronage. 

CALL  HER  SAVAGE:  Clara  Bow— Wbat  mar- 
velous comeback  this  great  little  star  has  made. 
It's  a  swell  picture  and  your  patrons  will  like  it. 
I  played  it  a  few  days  before  Christmas  and  failed 
to  get  them  in.  Am  going  through  the  usual  fire. 
Christmas  slump  in  business  and  this  year  it's  very 
bad.  Played  Dec.  19-20.— R.  W.  Heckman,  Lyric 
Theatre,  Greenville,   111.    Small  town  patronage. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe  and 
Irene  Ware— For  those  under  15  years  and  all  those 
who  read  detective  and  mystery  stories,  this  is  the 
best  picture  ever  made.  If  you  can  pick  your 
crowd,  this  will  go  big.  One  sure  thing  is  that  the 
kids  will  eat  it  up.  It  did  not  draw  for  us  even 
though  our  local  radio  station  had  broadcast  this 
feature  for  months  each  day.  1  have  yet  to  run  a 
picture  with  a  radio  tieup  and  get  results.  Played 
Dec.  21-22.  Running  time,  71  minutes.— S.  M.  Far- 
rar, Orpheum  Theatre,  Harrisburg,  HI.  Small  town 
patronage. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe- 
Good  picture  of  its  kind  to  poor  business.  Played 
Dec.  6-7.— C.  M.  Hartman,  Liberty  Theatre,  Carnegie, 
Okla.    Small  town  patronage. 

CONGORILLA:  (Mr.  and  Mrs.  Martin  Johnson)— 
Pulled  like  a  last  year's  mustard  plaster,  but  those 
who  came  seemed  to  like  it.  Played  it  too  close  to 
another  of  the  same  type.  Business  i>oor.  Okay  for 
kids  and  ought  to  pull  in  many  communities.— 
M.  R.  Harrington,  State  Theatre,  Portland,  Oregon. 
Suburban  patronage. 

DOWN  TO  EARTH:  Will  Rogers— This  star 
means  nothing  to  our  patrons  and  this  is  not  his 
best  picture.  Business  just  average  and  film  rental 
far  too  high.  Okay  for  kids,  but  adults  were  not  too 
enthusiastic— M.  R.  Harrington  .State  Theatre,  Port- 
land, Oregon.    Suburban  patronage. 

DOWN  TO  EARTH:  Will  Rogers— Drew  well  for 
three  days  and  we  all  considered  it  one  of  Roger's 
best.  Not  as  funny  as  some  of  the  others,  but  it  is 
jammed  with  good  common  horse  sense  and  enter- 
tainment.— M.  W.  Lamour,  National  Theatre,  Gra- 
ham, Texas.    Small  town  patronage. 

DOWN  TO  EARTH:  Will  Rogers— Drew  a  bit 
better  than  usual  and  very  well  liked.  Made  all  of 
us  feel  a  little  better.  Played  Dec.  4-5. — Elaine  S. 
Furlong,  Star  Theatre,  Heppner,  Oregon.  Small 
town  patronage. 


N  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  It  is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
all  communications  to — 

What  the  Picture  Did  for  Me 

MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


THE  FIRST  YEAR:  Janet  Gaynor  and  Charles 
Farrell — This  one  pulled  and  pleased  so  that's  that. 
Okay  for  family  trade.— M.  R.  Harrington,  State 
Theatre,  Portland,  Oregon.  Suburban  patronage. 

THE  FIRST  YEAR:  Janet  Gaynor  and  Charles 
Farrell — Wrong  kind  of  picture  for  Gaynor- Farrell. 
Just  average  box  office.  Did  not  please.  Too  much 
fussing.  People  like  those  two  in  sweet,  clean 
romances. — M.  W.  Larmour,  National  Theatre,  Gra- 
ham, Texas.    Small  town  patronage. 

THE  GOLDEN  WEST:  George  O'Brien— A  high 
class  western  that  is  good  for  Sunday  or  any  day 
and  it  will  please  all.  The  acting  is  good  and  the 
get  up  of  the  picture  is  fine  in  places,  but  the  director 
slipped  in  some  places  by  using  shots  that  were 
taken  some  other  time  and  the  people  didn't  match 
with  the  later  scenes.  The  audience  will  hardly 
note  it.  Played  Nov.  27-28.  Running  time,  74 
minutes.— G.  N.  Turner,  Family  Theatre,  Pine  City, 
Minn.     Small  town  patronage. 

HAT  CHECK  GIRL:  Sally  Filers  and  Ben  Lyon— 
Exceedingly  clever  comedy  drama. — M.  W.  Larmour, 
National  Theatre,  Graham,  Texas.  Small  town  patron- 
age. 

ME  AND  MY  GIRL:  Spencer  Tracy  and  Joan 
Bennett— The  poorest  Fox  picture  in  many  months. 
Would  advise  only  one  day  showing.  Played  Dec.  21. 
— R.  W.  Heckman,  Lyric  Theatre,  Greenville,  111. 
Small  town  patronage. 

RACKETY  RAX:  Victor  McLaglen  —  Failed  to 
please  the  majority.  Played  Dec.  18-19.— C.  M. 
Hartman,  Liberty  Theatre,  Carnegie,  Okla.  Small 
town  patronage. 

RACKETY  RAX:  Victor  McLaglen  and  Edmund 
Lowe — It  is  just  a  bunch  of  foolishness  about  gangsters 
and  racketeers  muscling  into  football.  Several  times 
it  seems  on  the  verge  of  becoming  a  great  picture 
but  somehow  fails  to  make  the  grade.  However,  it 
is  a  good  idea  and  better  than  the  average. — M.  W. 
Larmour,  National  Theatre,  Graham,  Texas.  Small 
town  patronage. 

REBECCA  OF  SUNNYBROOK  FARM:  Marion 
Nixon — Maybe  our  patrons  are  too  sophisticated  for 
this  type  of  play,  or  can  it  be  that  "Rebecca"  has 
lost  her  pull?  At  any  rate,  we  did  not  do  business 
above  average  and  they  laughed  in  the  wrong  places. 
Okay  for  kids  and  no  doubt  fine  for  some  towns. — 
M.  R.  Harrington,  State  Theatre,  Portland,  Oregon. 
Suburban  patronage. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 
nor and  Charles  Farrell— Good  small  town  picture. 
Pleased  but  poor  business  because  of  snow  storm 
and  pre-Christmas.  Played  Dec.  21-22-23.— C.  M. 
Hartman,  Liberty  Theatre,  Carnegie,  Okla.  Small 
town  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers— The  role 
fits  Rogers  like  a  glove.  Good  picture.  Played  Dec. 
14-1S-16.— C.  M.  Hartman,  Liberty  Theatre,  Carnegie, 
Okla.    Small  town  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers— Usual 
good  picture  from  Rogers.  Drew  a  fine  holiday 
business  Thanksgiving  Day  and  patrons  were  well 
pleased.  Not  quite  as  funny  as  some  of  his  former 
pictures.  Played  Nov.  24-25.— R.  W.  Heckman,  Lyric 
Theatre,  Greenville,  111.    Small  town  patronage. 


Majestic 


THE  PHANTOM  EXPRESS:  William  Collier,  Jr., 
and  Sally  Blane — This  is  a  very  good  railroad  melo- 
drama. Everybody  liked  it,  plenty  of  action  and  a 
good  story.  Both  sound  and  photography  fine. 
Played  two  days  to  very  good  business.— Jolm  Hon- 
thaner.  Comet  Theatre,  Milwaukee,  Wis.  General 
patronage. 

Metro-Goldwyn-Mayer 

DOWNSTAIRS:  John  Gilbert  and  Virginia  Bruce- 
Acting  okay  in  this  one,  but  story  rather  weak. 
Interest  centered  on  Bruce  as  latest  Mrs.  Gilbert. 
No  special  pulling  power. — M.  R.  Harrington,  State 
Theatre,   Portland,  Oregon.     Suburban  patronage. 

GRAND  HOTEL:  (All  star)— Did  about  what  an 
ordinary  program  picture  would  do  with  the  adver- 
tising we  put  out  on  it.  It  is  well  acted  and  produced 
and  plenty  of  stars  for  drawing  power,  but  it  is 
not  the  picture  for  the  movie  goers  of  a  small  town. 
The  picture  has  had  too  much  ballyhoo,  in  my 
opinion.  \Vhere  all  the  big  critics  can  give  it  the 
rating  they  did,  I  can't  see  it.  Played  Dec.  18-19-20. 
Running  time,  115  minutes. — G.  N.  Turner,  Family 
Theatre,  Pine  City,  Minn.    Small  town  patronage. 

GRAND  HOTEL:  All  star— I  did  more  business 
with  a  western  picture  in  one  night  than  I  did  with 
Metro's  great  masterpiece,  "Grand  Hotel,"  in  three 
nights  and  I  played  both  pictures  the  same  week 
at  the  same  admission  price.  Metro  forced  me  to  run 
it  three  nights  but  they  should  have  made  it  at  least 
a  week  and  I  might  have  made  film  rental  out  of  it. 
Have  never  shown  a  picture  that  received  so  much 
unfavorable  comment.  People  even  knocked  it  that 
had  never  seen  it.  Personally  I  thought  it  a  good 
picture  but  not  the  special  production  Metro  would 
lead  you  to  believe.  Played  Dec.  7-8-9.— R.  W.  Heck- 
man, Lyric  Theatre,  Greenville,  111.  Small  town 
patronage. 

MASK  OF  FU  MANCHU:  Boris  Karlofif  and 
Lewis  Stone — ^Very  good  for  week-day  runs.  Will 
satisfy  those  who  like  horror  pictures.  Played  Dec. 
2(2-23.- Kreighbaum  Brothers,  Char-Bell  Theatre, 
Rochester,  Ind.     Small  town  patronage. 

PACK  UP  YOUR  TROUBLES:  Stan  Laurel  and 
Oliver  Hardy — It  was  the  first  Laurel  and  Hardy 
comedy  run  in  this  theatre  for  some  years,  so 
patrons  did  not  know  them  so  well  but  it  did  fair 
at  the  box  office.  It  is  a  picture  that  will  please 
most  everyone.  Play  up  to  the  kids  on  it.  Played 
Dec.  11-12-13.  Running  time,  69  minutes.— G.  N. 
Turner,  Family  Theatre,  Pine  City,  Minn.  Small 
town  patronage. 

PACK  UP  YOUR  TROUBLES:  Stan  Laurel  and 
Oliver  Hardy — I  played  this  one  on  a  Saturday 
midnight  show  and  they  ate  it  up.  It  is  a  much 
better  picture  than  "Pardon  Us."  Played  Dec.  17. — 
Tom  Edwards,  Ozark  Theatre,  Eldon,  Mo.  Small 
town  patronage. 

PROSPERITY:  Marie  Dressier  and  Polly  Moran— 
A  splendid  picture.  Will  do  your  house  good  to  run 
it.  Played  Dec.  18-19.— Kreighbaum  Brothers,  Char- 
Bell  Theatre,  Rochester,  Ind.    Small  town  patronage. 

RED  HEADED  WOMAN:  Jean  Hariow— A  Uttle 
too  torrid  for  the  kids  and  family  trade,  but  it  pulled 
for  us.  Some  patrons  thought  it  silly  and  others 
thought  it  good  entertainment.  Business  above 
average.  Harlow  a  favorite  in  this  house. — M.  R. 
Harrington,  State  Theatre,  Portland,  Oregon.  Sub- 
urban patronage. 

RED  HEADED  WOMAN:  Jean  Harlow— Drew 
fair  at  the  box  ofiice.  An  adult  picture  and  not  for 
children.  The  acting  is  very  good  and  the  picture 
seemed  to  please.  Played  Dec.  4-5-6.  Running  time, 
83  minutes.— G.  N.  Turner,  Family  Theatre,  Pine 
City,   Minn.     Small   town  patronage. 

SMILIN*  THRU:  Norma  Shearer  and  Fredric 
March — A  very  beautiful  picture.  Shearer's  best 
this  year.  Played  Dec.  16-17. — Kreighbaum  Brothers, 
Char-Bell  Theatre,  Rochester,  Ind.  Small  town  pat- 
ronage. 

SMIUN'  THRU:  Norma  Shearer  and  Fredric 
March — Considered  excellent  except  by  a  few  who 
like  westerns  rather  than  sob  stuff.  Played  Dec.  13- 
14-15. — Elaine  S.  Furlong,  Star  Theatre,  Heppner, 
Oregon.    Small  town  patronage. 

UNASHAMED:  Helen  Twelvetrees  —  Splendidly 
acted  drama  of  a  not  too  original  story.  Held  in- 
terest to  those  who  came,  but  business  was  not  above 
average.— M.  R.  Harrington,  State  Theatre,  Port- 
land, Oregon.     Suburban  patronage. 


44 


MOTION    PICTURE  HERALD 


January    7,  1933 


Paramount 


THE  BIG  BROADCAST:  (Radio  stars)— I  played 
this  in  terrible  weather  and  as  a  result  it  didn't 
do  big  business,  but  it  certainly  did  please  everyone 
and  many  people  said  it  was  the  best  picture  I  had 
run  in  a  year.  I  am  going  to  try  and  bring  it  back 
when  the  weather  is  better,  as  I  know  a  lot  of  people 
would  come  to  see  it  again.  Played  Dec.  11-12. — 
Tom  Edwards,  Ozark  Theatre,  Eldon,  Mo.  Small 
town  patronage. 

THE  BIG  BROADCAST:  Bing  Crosby,  Stuart 
Erv/in,  Leila  Hyams  and  radio  stars — Best  entertain- 
ment in  month.  Great  from  start  to  finish — Walt 
Bradley,  Moon  Theatre,  Neligh,  Neb.  General  pat- 
ronage. 

BLONDE  VENUS:  Marlene  Dietrich— Vei-y  good 
show.  Marlene  Dietrich  is  like  good  whiskey,  "she 
improves  with  age." — Walt  Bradley,  Moon  Theatre, 
Neligh,   Neb.     General  patronage. 

BLONDE  VENUS:  Marlene  Dietrich— TTiere's  only 
one  Dietrich  and  she  is  in  a  class  by  herself  in  her 
particular  type  of  acting  ability.  Dickie  Moore  is 
wonderful.  The  picture  is  great.  Played  Dec.  18-19. 
Running  time,  93  minutes. — Horn  and  Morgan,  Star 
Theatre,  Hay  Springs,  Neb.     Small  town  patronage. 

DEVIL  AND  THE  DEEP :  Tallulah  Bankhead 
and  Gary  Cooper — Just  the  old  eternal  triangle  plot 
all  disguised  for  deep  sea  diving.  Charles  Laughton 
took  honors  for  acting  from  the  billed  stars.  Not 
for  children,  but  they  came.  Just  average  business. — 
M.  R.  Hartman,  State  Theatre,  Portland,  Oregon. 
Suburban  patronage. 

FOLLOW  THE  LEADER:  Ed  Wynn— I  played 
this  one  two  years  ago  and  didn't  do  any  business 
on  it.  Since  then  Wynn  has  popularized  himself 
over  the  radio.  I  just  brought  it  back  on  bargain 
night  and  it  was  the  best  bargain  night  business 
in  three  months.  Everybody  laughed  loud  and  long 
including  myself.  Get  it  and  spot  it  in  and  see  if  I'm 
not  right.  Played  Dec.  27. — Tom  Edwards,  Ozark 
Theatre,    Eldon,    Mo.     Small    town  patronage. 

GUILTY  AS  HELL:  Victor  McLaglen  and  Edmund 
Lowe — Too  many  "hell"  titles  lately,  so  this  was  just 
another  average  picture.  Did  hold  interest  and  those 
who  came  went  out  satisfied. — M.  R.  Harrington, 
State  Theatre,  Portland,  Oregon.  Suburban  patronage. 

HOT  SATURDAY:  Nancy  Carroll— Very  good  little 
program  picture.  Carroll  does  a  clever  bit  of  acting. 
Business  decidedly  ofif  on  this  one.  Woman  radio 
announcer  panned  this  picture  so  hard  that  it 
absolutely  ruined  its  drawing  power.  Played  Nov.  14. 
• — R.  W.  Heckman,  Lyric  Theatre,  Greenville,  111. 
Small  town  patronage. 

ISLAND  OF  LOST  SOULS:  Charles  Laughton, 
Richard  Arlen,  Leila  Hyams — Was  the  first  in  this 
territory  to  play  this  one.  Satisfied  most  of  our 
audience  on  account  of  it  being  different  from  the 
ordinary  run  of  stories.  Weird  but  has  plenty  of 
comedy  relief.  Miss  Burke  very  good  in  her  first 
role  as  the  Panther  Woman.  Played  Dec.  24. — L.  G. 
Tewksbury,  Opera  House,  Stonington,  Maine.  Small 
town  patronage. 

LADY  AND  GENT:  George  Bancroft,  Wynne 
Gibson — Dandy  program  picture.  Pleased  on  Satur- 
day night.  George  Bancroft  and  Wynne  Gibson  do 
very  good  work.  Some  comedy  in  picture. — Walt 
Bradley,  Moon  Theatre,  Neligh,  Neb.  General  pat- 
ronage. 

MADAME  RACKETEER:  Alison  Skipworth— 
Held  of?  playing  this,  but  found  when  I  did,  it  had 
some  pulling  jxjwer.  Pleased  everyone  and  pulled 
far  above  average. — M.  R.  Harrington,  State  Theatre, 
Portland,    Oregon.     Suburban  patronage. 

MAN  FROM  YESTERDAY:  Clive  Brook  and 
Claudette  Colbert — Not  worth  going  back  after  though 
if  "The  Sign  of  the  Cross"  should  make  box  office 
draw  out  of  Colbert,  who  I  think  should  be  one,  it 
will  be  worth  digging  up.  It  is  a  good  program 
picture,  if  you  know  what  I  mean. — Charles  Lee 
Hyde,  Grand  Theatre,  Pierre,  S.  Dakota.  Small 
town  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft— A  swell 
picture.  TTie  cast  was  faultless  and  is  this  boy 
Raft  "acoming?"  Just  watch  him.  A  story  with 
plenty  of  thrills  and  human  interest.  Not  enough 
gang  stuff  to  hurt.  Played  Dec.  14-15.  Running 
time,  72  minutes. — Horn  and  Morgan,  Star  Theatre, 
Hay    Springs,    Neb.     Small    town  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft— This  is 
another  gangster  picture  but  the  love  interest  is 
emphasized  and  Raft  gives  a  good,  entertaining 
performance. — Charles  Lee  Hyde,  Grand  Theatre, 
Pierre,  S.  Dakota.    Small  town  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft  and  Con- 
stance Cummings — I  consider  "Night  After  Night" 
Paramount's  best  release  to  date.  Boost  it.  Played 
Nov.  12. — R.  W.  Heckman,  Lyric  Theatre,  Green- 
ville, 111.     Small  town  patronage. 

THE  NIGHT  OF  JUNE  13:  Clive  Brook— Here 
is  one  swell  picture  and  it  will  send  them  out 
pleased.  Played  it  Christmas  week  and  while  we 
did  not  do  quite  average  business,  that  could  not 
be  attributed  to  the  picture.  Patrons  were  plenty 
loud  in  their  praises.  If  you  have  this  one  coming, 
step   on   it   and   let   your   patrons   know   about  it. 


It's  worth  all  you  may  do  for  it.— M.  R.  Harrington, 
State  Theatre,  Portland,  Oregon.  Suburban  patron- 
age. 

THE  PHANTOM  PRESIDENT:  George  M.  Cohan, 
Jimmie  Durante  and  Claudett  Colbert— Certainly  was 
a  great  comedy  with  plenty  of  action  and  holds  the 
interest  to  the  end.  Played  Dec.  16-17.  Running  time, 
78  minutes.— Horn  and  Morgan,  Star  Theatre,  Hay 
Springs,   Neb.     Small  town  patronage. 

70,000  WITNESSES:  Charles  Ruggles  and  Phillips 
Holmes — One  of  the  finest  mystery  pictures  in  a 
long  time.  Drew  only  average  business,  but  pleased 
everyone.  Ruggles  good  for  many  laughs  as  inebriate 
radio  announcer.— M.  R.  Harrington,  State  Theatre, 
Portland,   Oregon.     Suburban  patronage. 

VANISHING  FRONTIER:  John  Mack  Brown— Not 
a  regular  western,  but  a  story  of  old  California.  This 
was  especially  liked  by  our  people.  The  first  real 
cold  weather  held  down  the  attendance,  but  if  you 
want  a  charming  love  story  coupled  with  action  get 
this  picture.  Played  Nov.  11-12.  Running  time,  69 
minutes.— A.  N.  Niles,  Eminence  Theatre,  Eminence, 
Ky.    Small  town  patronage. 


RKO  Radio 


THE  AGE  OF  CONSENT:  Dorothy  Wilson— Used 
this  for  a  Saturday  midnight  show  and  it  went  over 
all  right.  Glad  we  did  not  play  it  on  a  run  of  even 
two  days,  for  it  is  nothing  to  rave  about.  Some  sizz- 
ling situations  and  dialogue  made  it  unsuitable  for 
kids.  Business  not  so  good. — M.  R.  Harrington,  State 
Theatre,  Portland,  Oregon.    Suburban  patronage. 

BILL  OF  DIVORCEMENT:  John  Barrymore- 
Those  who  like  drama  without  one  moment  of  comedy 
in  the  76  minutes,  will  eat  this  one  up,  and  for  fine 
acting  by  a  fine  cast  there  has  been  nothing  better 
in  a  long  time.  We  played  it  on  Sunday  and  Monday 
and  it  drew  little  below  average  business,  but  bad 
weather  no  doubt  cut  some  business.  The  picture 
pleased  all  except  the  younger  set.  Played  Dec.  18-19. 
Running  time,  76  minutes. — S.  M.  Farrar,  Orpheum 
Theatre,   Harrisburg,   111.    Small   town  patronage. 

BILL  OF  DIVORCEMENT:  John  Barrymore— 
Extra  good  drama,  but  no  box  office. — M.  W.  Lar- 
mour.  National  Theatre,  Graham,  Texas.  Small  town 
patronage. 

BILL  OF  piVORCEMFNT:  John  Barrymore— 
A  very  fine  picture  that  will  please  the  women  and 
sorne.  men  who  like  real  drama  and  very  fine  acting. 
It  is  a  picture  that  you  can  steo  on  and  you  should 
do  the  business  for  thev  will  talk  about  it  and  boost 
it  for  you.  Play  it,  by  all  means.  Played  Nov.  29-30- 
Dec.  1.  Running  time,  69  minutes. — G.  N.  Turner, 
Family  Theatre,  Pine  City,  Minn.  Small  town  patron- 
age. 

BILL  OF  DiypRCEMENT:  John  Barrymore  and 
Billie  Burke — Divided  opinion.  Fair  crowd.  Quite  a 
number  seemed  to  have  heard  there  was  some  splen- 
did acting  in  this  one.  Played  Dec.  20-21-22.— Elaine 
S.  Furlong,  Star  Theatre,  Heppner,  Oregon.  Small 
town  patronage. 

BIRD  OF  PARADISE:  Dolores  Del  Rio— Above 
average  business  and  picture  entertained,  but  it  was 
not  "Bird  of  Paradise"  as  the  older  patrons  remem- 
bered it.  Beautiful  _  scenic  background  and  music, 
but  whole  thing  decidedly  unconvincing.  Would  not 
recommend  for  smaller  children,  but  they  came. — M. 
R.  Harrington,  State  Theatre,  Portland,  Oregan.  Sub- 
urban patronage. 

BRING  'EM  BACK  ALIVE:  (Frank  Buck)— Played 
this  ahead  of  "Congorilla"  and  did  better  than  aver- 
age business.  Picture  aroused  some  adverse  criticism 
from  women  patrons  who  considered  the  scenes  be- 
tween the  python  and  tiger  too  strong  for  nerves. 
Certainly  not  a  "special"  for  us.  but  in  other  com- 
munities should  pull.  Okay  for  older  children. — M.  R. 
Harrington,  State  Theatre,  Portland,  Oregon.  Subur- 
ban patronage. 

GHOST  .  VALLEY:  Tom  Keene— A  new  type  of 
western  with  plenty  of  mystery  mixed  into  it.  Plenty 
of  action,  suspense  and  thrills.    Good  Saturday  picture. 


Ticket  Machine  Bargains 

TRADE-IN-VALUES 

AUTOMATIC  GOLD  SEAL 

And 

SIMPLEX  TICKET  REGISTERS 

Good  as  New  .  .  . 
Mechanically  Perfect 

As  Low  As  ^50^ 

Bonded  Guarantee  of  Responsibility 


TICKET  REGISTER  CORP. 


1600  BROADWAY  NEW  YORK,  N.  Y. 

Phone:  CHickering  4— 6S10 


Played  Dec.  2J-24.  Running  time,  55  minutes.— G. 
N.  Turner,  Family  Theatre,  Pine  City,  Minn.  Small 
town  patronage. 

HELL'S  HIGHWAY:  Richard  Dix— This  did  not 
get  over.  It  opened  to  good  business  and  then  went 
down  to  nothing  the  second  day.  The  drop  was  caused 
by  those  who  saw  it  the  first  day  and  going  out  and 
knocking  it.  The  women  were  very  much  displeased 
with  this  one.  It's  a  rather  brutal  thing  at  that,  and 
I  do  not  think  it  good  entertainment  for  any  crowd. 
Played  Dec.  14-15.  Running  time,  80  minutes.— S. 
M.  Farrar,  Orpheum  Theatre,  Harrisburg,  111.  Small 
town  patronage. 

HELL'S  HIGHWAY:  Richard  Dix— The  men  and 
children  thought  it  was  swell  but  it  didn't  get  over 
with  the  women.  Didn't  bring  anything  extra  into  the 
box  office.  Played  Dec.  16-17.— Elaine  S.  Furlong, 
Star  Theatre,  Heppner,  Oregon.  Small  town  patron- 
age. 

HOLD  'EM  JAIL:  Bert  Wheeler  and  Robert  Wool- 
sey— Whde  this  team  is  not  too  well  liked  by  our 
patrons,  this  picture  did  pull  better  than  average. 
They  laughed  plenty  and  we  had  no  kicks.  Personally 
thought  it  their  best  picture  since  "Rio  Rita."  Okay 
for  kids.— M.  R.  Harrington,  State  Theatre,  Portland, 
Oregon.    Suburban  patronage. 

HOLD  'EM  JAIL:  Bert  Wheeler  and  Robert  Wool- 
sey— This  is  good  fun.  Cast  is  fine  and  the  crowd 
expects  slapstick  comedy  and  gets  it  "aplenty."— 
Charles  Lee  Hyde,  Grand  Theatre,  Pierre,  S.  Da- 
kota.   Small  town  patronage. 

THE  MOST  DANGEROUS  GAME:  Leslie  Banks 
and  Joel  McCrea— This  is  thrilling  and  well  produced 
but  did  not  draw  the  crowd  nor  bring  others  back 
for  the  second  night.  It  just  hasn't  got  the  heart 
interest  to  appeal.— Charles  Lee  Hyde,  Grand  Theatre, 
Pierre,  S.  Dakota.    Small  town  patronage. 

ROAR  OF  THE  DRAGON:  Richard  Dix,  Gwili 
Andre— Good  action  picture,  pleased  our  Saturday 
crowd.  Played  Dec.  16-17.— Bob  Wygant,  Heights 
Theatre,    Houston,    Texas.     Neighborhood  patronage. 


Universal 


THE  ALL  AMERICAN:  Richard  Arien  and  Gloria 
Stuart— Good  football  picture.  Played  Dec.  4-5.— 
C.  M.  Hartman,  Liberty  Theatre,  Carnegie,  Okla. 
Small  town  patronage. 

BACK  STREET:  Irene  Dunne— Booked  this  almost 
cold,  but  at  that  it  did  far  above  average  business. 
One  of  the  finest  pictures  we  have  ever  played  and 
the  raves  were  plenty,  especially  from  the  women. 
Not  for  kids.— M.  R.  Harrington,  State  Theatre, 
Portland,  Oregon.     Suburban  patronage. 

BACK  STREET:  Irene  Dunne  and  John  Boles— 
The  best  picture  that  Universal  has  put  on  the 
market  for  some  time.  It's  a  picture  that  will  please 
and  your  people  will  tell  you,  also  your  friends, 
about  it.  The  acting  in  the  picture  is  first  rate. 
Played  Dec.  25-26.  Running  time,  88  minutes.— 
G.  N.  Turner,  Family  Theatre,  Pine  City,  Minn. 
Small  town  patronage. 

IGLOO:  (Native  cast) — Comments  not  favorable 
but  I  had  faith  in  it.  Advertised  it  and  talked  it 
up.  It  was  well  liked.  Three  teachers  brought 
pupils.  People  who  had  seen  it  are  still  talking 
of  !t.  Those  who  did  not  see  it  are  sorry. — Mrs. 
George  Thomsen,  Garden  Theatre,  Arthur,  III.  Small 
town  patronage. 

LAW  AND  ORDER:  Walter  Huston— A  very 
good  western  with  plenty  of  action  and  very  good 
acting.  One  that  will  please  all.  Played  Dec.  9-10. 
Running  time,  73  minutes.— G.  N.  Turner,  Family 
Theatre,  Pine  City,  Minn.    Small  town  patronage. 

MY  PAL  THE  KING:  Tom  Mix— My  dainty  little 
girl  patrons  liked  it.  Thought  it  was  sweet.  The 
boys  and  the  grown  ups  thought  it  too  juvenile  and 
"kindergartenish,"  Tlie  producers  seem  to  have 
overlooked  the  fact  that  Mix  did  not  attain  his 
popularity  playing  in  such  pictures  as  "My  Pal  the 
King."— M.  W.  Larmour,  National  Theatre,  Graham, 
Texas.     Small  town  patronage. 


Warner 


A  SUCCESSFUL  CALAMITY:  George  Arliss— The 
best  of  the  Arliss  pictures  in  the  lighter  vein.  Pulled 
way  above  average  and  made  many  pleased  patrons. 
Good  clean  comedy,  free  from  smut  and  the  old  sex 
stuflf.  Why  can't  we  have  more  like  this?  Fine  for 
family  trade.— M.  R.  Harrington,  State  Theatre,  Port- 
land, Oregon.    Suburban  patronage. 

A  SUCCESSFUL  CALAMITY:  George  Ariiss— This 
is  fine  entertainment.  Old  and  young  will  enjoy  it 
if  you  can  get  the  youth  to  come  and  see  Arliss.  A 
very  pleasing  picture  for  the  entire  family  as  it  deals 
with  the  good  old  family  problem  of  holding  the  flock 
together.— Charles  Lee  Hyde,  Grand  Theatre,  Pierre, 
S.  Dakota.   Small  town  patronage. 

BLESSED  EVENT:  Lee  Tracy  and  Mary  Brian- 
Tracy  makes  history  with  this  one.  He  is  the  whole 
show  and  a  very  good  one.  It  is  snappy  and  perhaps 
will  shock  some,  but  the  real  humor  in  the  show  will 
make  most  completely  overlook  the  low  moral  tone  or 
perhaps  we  should  say  the  lack  of  moral  tone.— 
Charles  Lee  Hyde,  Grand  Theatre,  Pierre,  S.  Dakota. 
Small  town  patronage. 

THE  EXPERT:  "Chic"  Sale,  Dickie  Moore— Good 
picture  which  pleased  nearly  all  who  saw  it.  Played 


January  7,1933 


MOTION    PICTU  RE  HERALD 


45 


Nov.  12.— Bob  Wygant,  Heights  Theatre,  Houston, 
Texas.   Neighborhood  patronage. 

ONE  WAY  PASSAGE:  William  Powell  and  Kay 
Francis — This  is  good  entertainment.  The  ending  is 
rather  hidden,  but  not  punishing  and  the  dramatic 
interest  is  constant  throughout  the  entire  show.— 
Charles  Lee  Hyde,  Grand  Theatre,  Pierre,  S.  Dakota. 
Small  town  patronage. 

STRANGER  IN  TOWN:  Charles  "Chic"  Sal^Not 
a  particular  favorite  with  our  patrons,  but  this  pulled 
very  well.  It  pleased  most  everyone.  Good  clean 
story  and  fine  for  kids.— M.  R.  Harrington,  State 
Theatre,  Portland,  Oregon.    Suburban  patronage. 

TWO  AGAINST  THE  WORLD:  Constance  Bennett 
—Bennett  is  a  natural  for  us,  but  this  is  far  from 
her  best  picture.  They  came  plenty,  but  went  out 
not  too  satisfied.  Business  fine.— M.  R.  Harrington, 
State  Theatre,  Portland,  Oregon,    Suburban  patronage. 

Short  Features 
Educational 

THE  FLIRTY  SLEEPWALKER:  Arthur  Stone- 
Good  comedy.  Plenty  laughs  m  this  one.— Bob 
Wygant,  Heights  Theatre,  Houston,  Texas. 

Metro-Goldwyn-Mayer 

ATHLETIC  DAZE:  Very  good  short.— Walt  Brad- 
ley, Moon  Theatre,  Neligh,  Neb. 

OVER  THE  COUNTER:  A  very  neat  and  novel 
two-reel  subject,  in  color.— Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.   Small  town  patronage. 

PIGSKIN;  Good  football  short,  showing  training 
and  actual  playing.-Cecil  Ward,  Roxy  Theatre,  Mar- 
tinsville, Va.   Small  town  patronage. 

SCRAM:  Laurel  and  Hardy— Just  an9ther ,  Laurel 
and  Hardy  comedy.  Few  laughs.  Running  time,  20 
minutes.-Cecil  Ward,  Roxy  Theatre,  Martmsville, 
Va.    Small  town  patronage. 

SHOW  BUSINESS:  Zasu  Pitts  Thelma  Todd- 
Good  comedy.  With  the  ever  dumb  Zasu  Pitts  and 
beautiful  Thelma  Todd  as  show  girls  on  a  train  with 
a  monkey.  Getting  in  trouble,  finally  getting  kicked 
off  train.— Cecil  Ward,  Roxy  Theatre,  Martmsville, 
Va.    Small  town  patronage. 

WHAT  PRICE  TAXI:  Taxi  Boys— Two- reel  com- 
edy. Plenty  of  laughs.— L.  G.  Tewksbury,  Opera 
House,   Stonington,   Maine.    Small  town  patronage. 

WHAT  PRICE  TAXI:  The  Taxi  Boys— Very  good 
action  comedy.  18  minutes.— Mrs.  Edith  M.  Fordyce, 
Princess  Theatre,  Selma,  La.    Small  town  patronage. 

Paramount 

BETTY  BOOP,  M.D.:  Not  up  to  their  1932-33  aver- 
age for  Betty.-J.  G.  Estee,  S.  T.  Theatre,  Parker. 
S.  D.   Small  town  patronage. 

BEYOND  THE  BLUE  HORIZON:  Vincent  Lopez 
and  Orchestra— Good  band  act.— Bob  Wygant,  Heights 
Theatre,  Houston,  Texas. 

COURTING  TROUBLE:  Charlie  Murray— A  good 
comedy.  Better  than  Paramount  has  been  giving  us 
the  past  year.  Hope  they  keep  it  up.  Running  time, 
20  minutes.— Horn  and  Morgan,  Star  Theatre,  Hay 
Springs,  Neb.    Small  town  patronage. 

COURTING  TROUBLE:  Charles  Murray— Fair, 
action  good.— Orris  F.  Collins,  Capitol  Theatre,  Para- 
gould,  Ark.    General  patronage. 

DINAH:  Mills  Brothers— These  boys  are  always 
good.  Advertise  them  and  get  extra  business.  Run- 
ning time,  7  minutes.— Orris  F.  Collins,  Capitol  Thea- 
tre,  Paragould,   Ark.    General  patronage. 

FALSE  IMPRESSIONS:  Lloyd  Hamilton— Not 
much  to  this  slapstick.  Nothing  offensive,  however.-- 
J.  G.  Estee,  S.  T.  Theatre,  Parker,  S.  D.  Small 
town  patronage. 

HAWKINS  AND  WATKINS:  Two  reel  comedy. 
Plenty  of  action.  Good.— L.  G.  Tewksbury,  Opera 
House,  Stonington,  Maine.    Small  town  patronage. 

HAWKINS  AND  WATKINS:  Most  unfunny  com- 
edy in  years.— Walt  Bradley,  Moon  Theatre,  Nehgh, 
Neb. 

HOLLYWOOD  ON  PARADE  No.  2:  (cartoon)— 
Very  good,  but  not  in  the  class  of  No.  1.  Running 
time,  10  minutes.— Horn  and  Morgan,  Star  Theatre, 
Hay  Springs,  Neb.    Small  town  patronage. 

I  AIN'T  GOT  NOBODY:  Mills  Brothers— Abso- 
lutely the  best  short  I  have  ever  run.  Billed  this 
as  big  as  the  feature.  Mills  Brothers  are  exceedingly 
popular  here  and  it  went  over  big.— P.  H.  BiUiet, 
Coliseum  Theatre,  Annawan,  111.  Small  town  pat- 
ronage. 

JUST  A  GIGOLO:  Irene  Bordoni— A  screen  song 
and  that's  saying  it's  good.  Never  had  a  flop  but 
some  are  better  than  others.  This  was  not  the  best 
of  the  lot.  Running  time,  8  minutes.— Horn  and  Mor- 
gan, Star  Theatre,  Hay  Springs,  Neb.  Small  town 
patronage. 


WHAT  TME  PICTURE 
DID  FOR  HIM 


Jl/ST  AN  B%Hi8no(2-, 
IN    A  SMALL  TOWN 


which  Guy  Jones,  formerly  of  the  Prin- 
cess theatre  in  Cleveland,  Tenn.,  sketched 
upon  the  envelope  of  a  letter  to  "Chick" 
Lewis,  editor  of  the  Managers'  Round  Table 
department.  What  we're  wondering  about 
is:  Where's  the  other  dime?  Or  maybe  a 
quarter,  dime  and  nickel  have  compositely 
shrunk  to  the  value  of  three  dimes. 


LET  ME  CALL  YOU  SWEETHEART:  Ethel 
Merman — Good  song  cartoon  and  my  audience  really 
sang  this,  as  they  rarely  do. — A.  N.  Miles,  Eminence 
Theatre,  Eminence,  Ky.    Small  town  patronage. 

MA'S  PRIDE  AND  JOY:  Donald  Novis— Nice  sing- 
ing act  interspersed  with  the  action  of  this  comedy. 
Novis  can  sing. — J.  G.  Estee,  S.  T.  Theatre,  Parker, 
S.  D.    Small  town  patronage. 

MYSTERIOUS  MYSTERY:  Johnny  Burke— Not 
worth  playing. — A.  N.  Miles,  Eminence  Theatre, 
Eminence,   Ky.    Small   town  patronage. 

OLD  MAN  BLUES:  Ethel  Merman— Too  high  class 
for  our  patrons,  and  no  one  liked  it.  Nothing  but  high 
class  singing. — Bob  Wygant,  Heights  Theatre,  Hous- 
ton, Texas. 

PATENT  PENDING:  Gracie  Allen  and  George 
Burns — One  of  the  best  comedy  teams  on  the  screen. 
Running  time,  8  minutes. — Orris  F.  Collios,  Capitol 
Theatre,  Paragould,  Ark.    General  patronage. 

ROMANTIC  MELODIES:  Arthur  Tracy— Most  de- 
lightful singing  of  three  well  known  love  ballads. — 
A.  N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small  town  patronage. 

SHINE  ON  HARVEST  MOON:  Alice  Joy— About 
the  best  screen  song  except  Mills  Brothers  that  I 
have  ever  run.  Very  cleverly  arranged  with  Alice 
Joy  doing  some  fine  singing. — P.  H.  IJilliet,  Coliseum 
Tlieatre,   Annawan,  111.    Small   town  patronage. 

_  SINGING  PLUMBER:  Donald  Novis— The  singing 
in  this  "so  called  comedy"  is  good,  but  there  is  no 
comedy  in  it.  Running  time,  18  minutes. — Orris  F. 
Collins,  Capitol  Theatre,  Paragould,  Ark.  General 
patronage. 

SINGING  PLUMBER:  Donald  Novis— Absolutely 
great  for  us.  Many  people  stayed  to  hear  it  the 
second  time.  This  boy  can  sing  and  in  this  comedy 
he  singrs  "Trees,"  "When  Irish  Eyes  Are  Smiling," 
"Peggy  O'Neil"  and  "Good  Old  Summer  Time"  to 
splendid  advantage.  Get  it. — A.  N.  Miles,  Eminence 
TTieatre,  Eminence,  Ky.    Small  town  patronage. 

WATER  JAMBOREE:  Scenes  at  Crystal  Springs. 
Florida,  showing  underwater  swimming,  fight  with 
alligator  and  high  diving  stunts.  All  extremely  in- 
teresting.— ^A.  N.  Miles,  Eminence  Theatre,  Eminence. 
Ky.    Small  town  patronage. 


RKO  Radio 


GUESTS  WANTED:  Benny  Rubin— Good  funny 
comedy.— Bob  Wygant,  Heights  Theatre,  Houston, 
Texas. 

MICKEY'S  CHARITY:  Mickey  McGuire  and  Gang 
— Not  as  good  as  usual,  but  will  please  the  kiddies. — 
D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small 
town  patronage. 

MICKEY'S  HOLIDAY:  Mickey  McGuire— Good  kid 
comedy.— Bob  Wygant,  Heights  Theatre,  Houston, 
Texas. 


THE  MILLIONAIRE  CAT:  Clark  and  McCullough 
— Fairly  good  slap  stick  comedy.^l>.  E.  Fitton,  Lyric 
Theatre,  Harrison,  Ark.    Small  town  patronage. 

PARLOR,  BEDROOM  AND  WRATH:  Edgar 
Kennedy — Terribly  "unfunny."  Two  reels. — Bert  Sil- 
ver, Silver  Family  Theatre,  Greenville,  Mich.  Small 
town  patronage. 

TWO  LIPS  AND  JULEPS:  Masquers  Comedies- 
Just  a  wrinkle.  Two  reels. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.   Small  town  patronage. 

USE  YOUR  NOODLE;  Roscoe  Ates— Very  good.— 
Orris  F.  Collins,  Capitol  Theatre,  Paragould,  Ark. 
General  patronage. 

USE  YOUR  NOODLE:  Roscoe  Ates— Good  comedy 
of  the  slapstick  type.  Brought  out  many  laughs. — 
Bob  Wygant,  Heights  Theatre,  Houston,  Texas. 


Universal 


STRANGE  AS  IT  SEEMS:  Color.  One  of  the  best 
short  reels  on  the  market.  I  feature  my  short  reels 
the  same  as  feature  pictures  and  in  many  cases  the 
shorts  will  save  the  show.  Running  time,  10  minutes. 
— ^R.  W.  Reckman,  Lyric  Theatre,  Greenville,  111. 
Small  town  patronage. 

Warner  Vitaphone 

C'EST  PAREE,  TEE  FOR  TWO,  HEY  HEY 
WESTERNER:  Three  two-reel  subjects  in  techni- 
color. Beautiful  photography,  wonderful  dancing  and 
gorgeous  settings.  Will  bolster  a  weak  picture  and 
send  them  away  with  a  smile.  Warner  short  service 
is  hard  to  beat.  Running  time,  20  minutes. — R.  W. 
Heckman,  Lyric  Theatre,  Greenville,  111.  Small  town 
patronage. 

A  MODERN  CINDERELLA:  Ruth  Etting— Clever 
little  story  which  allows  Ruth  Etting  to  sing  as  only 
she  can.  My  patrons  like  her.  Running  time,  18 
minutes. — R.  E.  Falkenberg,  Majestic  Theatre,  Lex- 
ington, Neb.    Family  patronage. 

RAMBLING  AROUND  RADIO  ROW  No.  2:  Radio 
stars — Not  as  good  as  former  radio  numbers.  Music 
not  so  hot  and  stars  not  known.  Running  time,  9 
minutes. — R,  W.  Heckman,  Lyric  Theatre,  Greenville, 
111.    Small  town  patronage. 

SHERLOCK'S  HOME:  Jack  Haley— Just  fair.  Not 
many  laughs.  Running  time,  20  minutes. — Horn  and 
Morgan  Star  Theatre,  Hay  Springs,  Neb.  Small  town 
patronage. 


>erials 


Uni 


niversai 

THE  AIR  MAIL  MYSTERY:  James  Flavin,  Lucille 
Browne — As  good  as  any  serial.  The  kids  liked  it. — 
Bob  Wygant,  Heights  Theatre,  Houston,  Texas. 


Film  Guild  Plans  Program 

The  Film  Guild,  new  film  art  movement 
started  by  Symon  Gould,  with  offices  at  723 
Seventh  avenue,  New  York,  will  begin  ac- 
tivities with  the  showing  of  a  special  pro- 
gram of  uncensored  pictures  early  in 
January. 


Resigns  as  Sales  Director 

Morris  A.  Epstein  has  resigned  as  direc- 
tor of  sales  and  advertising  of  Chicago 
Film  Laboratory,  Inc.,  and  plans  a  new 
connection  shortly.  He  maintains  an  office 
at  185  North  Wabash  avenue,  Chicago. 


RCA,  Shipping  Board  Renew 

Radio  Corporation  of  America  will  con- 
tinue during  1933  to  supply  radio  service 
to  all  vessels  of  the  United  States  Shipping 
Board,  in  accordance  with  a  renewal  of  an 
existing  agreement. 


Trains  To  Show  Warner  Films 

The  Pennsylvania  Railroad  has  contracted 
for  Warner  features  to  be  shown  on  the 
special  Florida  train  of  the  road.  This  is 
said  to  be  the  first  time  motion  pictures  will 
be  shown  regularly  on  trains. 


Named  to  Sales  Post 

Frank  Gebhardt  has  been  named  as  sales 
representative  in  the  Atlanta  territory  for 
Warner  by  Grad  Sears,  in  charge  of  south- 
ern and  western  sales. 


46 


MOTION    PICTURE  HERALD 


January   7,  1933 


TECHN€L€eiCAL 


||l  IN' 


I 


The  BLUEBOOK  School 

By  F.  H.  RICHARDSON 

BLUEBOOK  SCHOOL  QUESTION  NO.  154.— (A)  Do  different  mefals  offer  varying  degree  of  resistance  to 
electric  current?  (B)  Does  the  resistance  of  all  metals  used  in  conducting  current  increase  as  tennperature  is 
increased?  (C)  Name  something  used  under  some  conditions  to  conduct  current  which  has  less  resistance  at 
high  than  at  low  temperature.  (D)  Name  some  other  things  which  have  less  resistance  to  electric  flow  when 
hot  than  when  cold. 


Answer  to  Question  No.  148 


Bluebook  Question  No.  148  was:  {A) 
Explain  in  some  detail  just  why  alternat- 
ing current  will  provide  jar  less  illumina- 
tion for  projection  purposes  than  will  an 
equal  amperage  of  direct  current,  other 
things  being  equal.  (B)  Tell  us,  so  far  as 
you  know,  just  why  a.  c.  provides  different 
color  or  tone  of  light  than  does  d.  c,  using 
an  arc  of  course.  (C)  Is  the  light  from 
either  a.  c.  or  d.  c.  continuous  in  brilliancy  f 

Sorry,  men,  but  the  list  of  those  answer- 
ing correctly  is  short.  Here  it  is:  G.  E. 
Doe,  S.  Evans  and  C.  Rau,  Lester  Borst, 
B.  Doe,  T.  Van  Vaulkenburg,  Dale  Daniel- 
son,  H.  D.  Schofield,  J.  Wentworth,  A. 
Breston  and  G.  Lombard  and  T.  Toor  and 
P.  L.  Davis.  The  shortest  list  I  can  re- 
member. 

Concerning  Section  A,  I  believe  T. 
Wentworth's  answer  ranks  perhaps  highest. 
He  says : 

"There  are  several  things  enter  into  this 
matter,  but  of  course  the  chief  one  is  the 
fact  that  the  power  of  the  current  is,  by 
reason  of  its  alternations,  divided  equally 
between  the  two  carbon  tips,  instead  of  be- 
ing all  concentrated  upon  one,  as  with  d.  c. 
Naturally  this  results  in  two  small  light 
sources  (craters)  instead  of  one  only,  one 
of  which  is,  for  reasons  any  projectionist 
well  understands,  wholly  available  for  mo- 
tion picture  projection.  It  is  possible  to 
use  both  craters,  but  only  with  inefficiency. 
Experience  has  taught  that  decidedly  bet- 
ter result  in  screen  illumination  is  had  by 
using  only  one  a.  c.  crater. 

"Another  point  is  that  since  an  a.  c.  pro- 
jection arc  is  of  necessity  much  shorter 
(distance  carbon  tip  to  carbon  tip)  than  is 
the  d.  c.  arc  of  equal  amperage,  there  will 
be  added  shadow  interference  by  the  lower 
carbon  tip,  as  compared  with  the  d.  c.  arc. 
Still  a  third  thing  is  the  fact  that  the  very 
small  a.  c.  crater  is  much  more  difficult  to 
maintain  at  the  best,  most  efficient  angle  for 
projection,  as  well  as  to  maintain  in  the 
most  perfect  shape  generally. 

"On  the  other  hand,  all  this  is  to  some 
extent  (I  do  not  know  exactly  to  what  ex- 
tent and  would  like  to  hear  from  you  on 
this  point)  offset  by  the  fact  that  light  from 
the  a.  c.  arc  has  a  higher  power  of  pene- 
tration and,  aside  from  quality  of  light  tone 
effect,  therefore  has  higher  power  of  screen 


illumination.  Up  to  this  time  I  have  seen 
no  comparative  measurements  of  screen  il- 
lumination by  a.  c.  and  d.  c.  arcs.  They 
would  certainly  be  interesting.  How  about 
it,  Mr.  Editor?" 

(B)  I  believe  G.  E.  Doe  did  best  on  this 
one.  He  says : 

"The  chief  reason  for  difference  in  light 
tone  as  between  a.  c.  and  d.  c.  arcs  is  be- 
cause of  different  chemicalization  of  the 
carbon  cores.  A  minor  reason  is,  I  believe, 
that  the  great  amount  of  gas  produced  by 
d.  c.  arcs  tends  to  soften  the  light,  impart- 
ing to  it  an  amber  tone.  The  new  National 
Carbon  book,  page  36,  says,  'The  alternat- 
ing current  arc  between  neutral  cored  car- 
bon tips  affords  less  than  half  as  much 
usable  light  as  the  d.  c.  arc  of  equal  elec- 
trical input,  and  the  color  is  more  yellow, 
due  to  the  lower  temperature  of  the  carbon 
tips,'  which  information  I  am  myself  unable 
to  see  the  value  of," 

What  National  says  in  the  book  is  quite 
all  right,  but  is  a  bit  confusing  in  this  in- 
stance for  the  reason  that  we  do  not  any 
longer  use  neutral-cored  carbons  for  pro- 
jection purposes.  As  to  a.  c.  carbon  arc 
carbon  tips  having  a  somewhat  lower  tem- 
perature than  the  positive  of  a  d.  c.  arc  of 
equal  amperage,  it  seems  reasonable — 
though  since  in  both  cases  the  volatilization 
point  or  temperature  of  carbon  must  be 
reached,  it  does  not  seem  that  the  difference 
could  be  sufficient  to  affect  the  color  of  the 
light  very  much.  We  would  appreciate  hear- 
ing from  the  National  Carbon  Company 
Engineering  Department  further  on  this 
point. 

(C)  I  think  friend  Van  Vaulkenburg  has 
perhaps  a  bit  the  best  of  it  on  this  one.  He 
says : 

"Light  from  neither  a.  c.  nor  d.  c.  is  con- 
tinuous in  brilliancy,  if  we  accept  'continu- 
ous' to  mean  constant  and  unvarying  in 
brilliance.  First,  considering  a  carbon  arc, 
we  all  know  there  are  fluctuations  of  con- 
siderable amount  caused  by  impurities  in 
the  carbons,  by  differences  in  structure  in 
different  parts  of  individual  carbons,  by  air 
drafts  and  by  voltage  fluctuations ;  also,  in 
modern  practice,  since  carbon  feeding  ap- 
paratus does  not  actually  maintain  always 
an  exactly  even  gap,  there  are  differences  set 
up  in  illumination. 


"But  aside  from  all  this,  a.  c.  has  one  dead 
period  each  cycle,  which  means  60  dead 
periods  per  second  with  60-cycle  current, 
or  25  with  25-cycle  current.  Certainly  such 
voltage  fluctuations  must  and  do  set  up  a 
condition  where  brilliancy  cannot  possibly 
be  constant,  even  though  it  may  seem  so  to 
the  eye.  D.  c,  on  the  other  hand,  has  no 
periods  of  dead  voltage,  but  has  pulsations, 
and  these  pulsations  do  theoretically  affect 
the  light,  making  it  less  than  constant  in 
brilliancy.  However,  I  doubt  that  it  really 
does  so,  for  the  reason  that  these  pulsations 
are  very  slight  and  enormously  rapid — so 
much  so  that  I  do  not  believe  their  effect 
can  possibly  be  communicated  to  the  floor 
of  the  crater  sufficiently  to  set  up  tempera- 
ture variation,  and  if  my  idea  be  right,  then 
so  far  as  the  current  itself  is  concerned,  the 
d.  c.  light  may  be  accepted  as  constant.  I 
believe  also  that  the  same  idea  holds  good 
when  we  consider  incandescent  lighting. 
Will  you  give  us  your  views  on  this?" 

Correcting 
Two  Errors 

Gosh,  all  hemlock  .'■  I've  been  swamped 
with  roasts  by  mail  for  a  week  or  so  past. 
The  second  error,  this  time  just  a  stupid 
one,  in  a  month !  Oh,  well,  fellers,  any- 
how you  can't  say  I  get  that  way  often. 
Can't  remember  a  printed  one  for  a  long, 
long  while,  until  these  two. 

In  answering  a  question  propounded  by 
Brother  Dale  Danielson  of  Russel,  Kan.,  in 
his  answer  to  Section  C  of  Question  146,  in 
the  Bluebook  School  of  the  December  10th 
issue,  I  said:  "You  have  overlooked  the 
fact  that  the  low  period  (a.  c.)  comes  only 
at  the  end  of  each  cycle." 

Now  I  really  think  you  will  all  agree  that 
I  knew  better  than  that.  It  was  an  unfor- 
tunate, inexcusable  mental  lapse.  A  low 
period  of  course  occurs  at  the  end  of  each 
alternation,  and  since  there  are  (25-cycle 
current  under  consideration)  50  alternations 
per  second,  there  would  be  50  X  60  =  3,000 
low  periods  per  minute. 

Also  in  the  same  answer,  the  word  "or" 
at  the  end  of  the  third  line  of  Lester  Borst's 
answer  to  Section  B,  should  have  been 
"and."  My  carbon  copy  shows  that  to  be  a 
misprint  not  chargeable  to  me. 


January  7,1933 


ROUND   TABLE  CLUB 


ROUND  TA 

international  association  of  showmen  meeting  weekly  }^ 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress 

CHARLES    E.    (''CHICIi'')    LEWIS,    chairman   and  edito>^ 


KAYOED  BY  A  BUG! 

BELIEVE  IT  OR  NOT.  but  we  had  a  little  set-to  with 
Kid  Bug  of  the  grippe  bugs  and  he  floored  us  for 
about  a  count  of  nine.  As  a  result  we've  been  fightin' 
a  hundred  and  three  fever  for  the  last  ten  days  and  having 
a  rather  hectic  time  of  it  to  boot. 

As  we  dreamt  our  fever-tossed  dreams  we  pictured  many 
unusual  things;  such  as  S  R  O  signs  out  over  the  box  office 
every  night;  bosses  who  let  us  run  our  theatres  as  we 
thought  best;  no  home  office  red  tape  to  bother  with;  a 
day  off  every  week,  free  from  worry;  several  salary  in- 
creases that  brought  our  weekly  stipend  back  to  where  it 
was  B.  C.  (Before  circuits).  And  after  dreaming  all  of 
these  nice  things  we  awoke  to  learn  that  we  had  been 
delirious.  Oh  well;  one  would  have  to  be  delirious  to 
imagine  such  swell  things  actually  happening. 

V  V  V 

TEN  DAYS  ON  YOUR  back  is  a  long  time  and  affords 
ample  opportunities  to  dwell  upon  the  things  to  be  and 
so  we've  been  mentally  going  over  the  territory  to  be 
covered  bv  the  forthcoming  Ohio  trek.  After  visiting  with 
Nat  Holt  and  his  RKO  pace-setters  we're  gonna  amble 
over  to  Newark  to  see  what  Ed  Heihie's  claims  to  the  Hall 
of  Fame  are  all  about.  Then  of  course  Mansfield  will  be  a 
necessary  stop  to  look  up  among  others,  Tim  Roberts,  that 
grand  ol'  man  of  showbusiness.  Youngstown  is  also  on  the 
itinerary  unless  something  intervenes,  so  we'll  be  seein'  you 
"Sig"  Solomon. 

Just  how  many  other  spots  we  will  be  able  to  make  is 
going  to  depend  on  time  and  our  now  shaky  frame.  If  the 
trip  don't  become  too  strenuous  we'll  try  to  look  In  on  a 
few  dozen  others.  After  reading  what  Red  Kann  had  to 
say  about  the  key  spots  we  have  a  real  hankering  to 
know  what  some  real  show-towns  look  like;  having  always 
been  a  firm  believer  in  the  fact  that  real  showbusiness  can 
only  be  found  outside  of  the  key  cities. 

V  V  V 

AND  NOT  TOO  FAR  in  the  ofRng  is  that  five  or  six 
week  trip  into  the  Southlands.  (Someone  please  sing  "Dixie".) 
it  looks  as  though  we  will  finally  make  good  a  three  year 
old  threat  to  visit  with  Frank  Boucher,  Walter  Morris,  Bill 
Brock  and  about  fifty  other  southern  showmen,  many  who 
are  Charter  Members  of  the  Club  and  staunch  supporters 
ever  since  Its  Inception.  The  Southern  states  have  always 
been  Important  so  far  as  the  Round  Table  Is  concerned 
because  of  the  fine  spirit  the  members  down  there  have 
always  shown.  Those  who  read  the  Club  pages  carefully 


will  recall  dozens  of  regular  contributors  from  south  of  the 
Mason-Dixon  line. 

And  at  the  end  of  \\\q  Southern  trip  will  be  the  glorious 
beach  of  Miami  and  such  pals  as  Hal  Kopplin,  Sonny 
Shepherd,  Mike  Vogel,  J.  H.  McKoy  and  all  those  others 
whose  names  just  don't  come  to  mind  for  the  moment.  And 
from  Miami  we  are  looking  forward  to  the  TimlamI  trail  over 
to  Tampa  where  Jesse  Clarke  and  the  other  Sparks  business 
builders  hold  forth.  It's  been  a  good  many  years  since 
we  navigated  that  trail  across  Florida. 

V  V    V  _ 

ONE  OF  THE  MOST  soothing  medicines  during  our  In- 
carceration was  the  twenty  two  hundred  holiday  cards  which 
were  sent  up  from  the  office  for  me  to  look  through.  What 
a  thrill  that  was;  imagine,  twenty-two  hundred  showmen 
who  remembered  us  during  one  of  the  worst  slump  holiday 
seasons  that  the  business  has  ever  experienced.  Well,  to 
each  and  every  one  of  those  boys — and  girls — who  so 
thoughtfully  sent  a  card  we  extend  our  sincere  thanks  and 
we  want  you  all  to  know  that  It  went  a  long  ways  towards 
killing  that  fever  and  shoving  us  along  the  road  to  re- 
covery. 

V  V  V 

WELL,  WITH  A  MEAN  case  of  the  grippe  finally  beaten 
and  now  rarin'  to  go  we  are  all  set  for  a  brand  new  year. 
A  year  In  which  we  hope  to  see  the  Round  Table  Club 
ana  Motion  Picture  Herald  still  more  firmly  implanted 
throughout  the  entire  Industry.  With  an  active  membership 
of  close  to  four  thousand  showmen  we  feel  that  we  honestly 
have  a  majority  representation  already,  but  we  won't  be 
satisfied  until  we  have  increased  the  number  to  at  least 
five  thousand.  That  means  one  thousand  additional  members 
for  nineteen  thirty  three. 

Here'  a  chance  for  every  Round  Tabler  to  do  his  bit;  let 
each  member  take  it  upon  himself  to  enroll  one  new  mem- 
ber. Just  check  up  on  all  the  showmen  within  your  imme- 
diate vicinity  and  If  you  find  one  or  two  who  are  not 
members,  clip  the  application  from  the  Club  pages  and 
send  it  In  with  your  own  name  signed  on  the  bottom  as 
proposer. 

"In  Unity  There  Is  Strength,"  and  the  membership  of 
the  Round  Table  Club  Is  rapidly  becoming  a  formidable 
factor  In  the  future  of  our  business.  You  can  never  tell  to 
what  extent  your  membership  may  help  you  along  the  road; 
join  now  and  let's  all  pull  for  a  bigger  and  better  show- 
business.  "CHICK" 


48 


ROUND   TABLE  CLUB 


January    7,  1933 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


Just  another  one 
of  those  ques- 
tions that  makes 
gray  hair  turn 
white.  Oh,  well!!! 


SOME  BREEZY  NOTES 
ABOUT  CLEM  POPE'S 
GANG  IN  CINCINNATI 

News  from  the  middle  west  division  of 
RKO,  supplied  the  Club  through  courtesy 
of  Clem  Pope,  city  manager  in  Cincinnati, 
indicates  that  the  fellows  out  in  his  city 
have  been  busy. 

As  a  means  of  plugging  the  RKO  Thrift 
Book  idea,  Horace  Wersel,  assistant  man- 
ager of  the  Capitol  Theatre,  took  a  little 
jaunt  around  town  and  convinced  three 
Plymouth  auto  dealers  it  would  be  a  great 
stunt  to  bestow  one  of  the  brand  new 
models  on  the  RKO  patron  who  turned  in 
the  best  "Ten  Reasons  Why  I  Should  Buy 
an  RKO  Thrift  Book." 

The  car  was  put  on  display  at  two  or 
three  theatres  and  trailers  and  billboards 
were  extensively  used  to  plug  the  idea. 
Over  the  week-end  10,000  cash  customers 
helped  themselves  to  entry  blanks,  which 
were  available  at  all  theatres  but  not  handed 
out  in  the  usual  fashion.  In  other  words,  the 
scheme  had  merit  enough  to  function,  on 
its  own,  thereby  doing  away  with  the  usual 
litter  generally  following  promiscuous  dis- 
tribution to  passers-by  in  foyer,  lobby  or 
entrance.  The  thought  behind  the  move  was 
to  familiarize  the  public  with  Thrift,  rather 
than  campaign  for  direct  sales.  Following 
preliminary  effort  a  more  direct  campaign 
for  sales  will  be  instituted  between  agen- 
cies and  theatre. 

Great  Combination! 

Transferring  attention  to  the  Lyric  The- 
atre, where  Manager  Bill  Hastings  and 
Artist  Huff  form  a  hard-to-beat  combination 
when  it  comes  to  planning  lobbies  that  not 
only  stop  patrons  but  make  'em  dizzy  with 
delight,  we  find  two  heads  of  Dressier  and 
Moran  that  attracted  plenty  of  attention 


on  "Prosperity."  We  understand  Huff  is  an 
air-brush  wizard. 

Hastings  and  Huff  also  constructed  a 
miniature  "Times  Square"  moving  sign 
with  the  words  "Prosperity  Is  Here"  clip- 
ping along  at  the  rate  of  about  a  mile  per 
minute,  or  maybe  twice  as  fast.  The  side- 
walk was  jammed  with  people  who  stopped 
to  read  the  sign.  We  have  Clem  Pope's 
word  for  it  that  it  had  anything  he'd  ever 
seen  in  the  way  of  "speed  atmosphere"  beat 
to  a  frazzle. 

Hastings  also  made  a  tie-up  with  a  local 
candy  concern  manufacturing  the  "Pros- 
perity Candy  Bar,"  whereby  5,000  window 
cards  were  placed  and  300  special  window 
displays  secured.  As  Clem  briefly  sums  up 
the  situation,  Cincinnati  knew  that  "Pros- 
perity" was  in  town — not  around  the  cor- 
ner. 

Alexander's  Displays! 

Then,  there's  Joe  Alexander,  who  oper- 
ates the  Family  Theatre  on  a  bi-weekly 
change  but  never  fails  to  have  a  lobby  dis- 
play that  makes  'em  stop,  look  and  listen. 
When  he  showed  "Head  Hunters  of  Paqua" 
it  looked  as  if  he'd  moved  the  entire  city 
museum  into  the  theatre  lobby — daggers, 
shields,  spears  and  everything.  On  a  recent 
Tom  Mix  picture  he  filled  the  place  with 
revolvers  of  all  sizes  and  shapes ;  on  a  pre- 
vious Tom  Mix,  Joe  had  about  600  old  Mix 
stills  in  the  lobby,  which  patrons  stood  and 
gaped  at  until  their  eyes  bulged.  They  did 
more  than  look,  states  Clem,  as  the  box 
office  testified. 

Bill  Dodds'  Activities! 

Across  the  street  from  Joe,  Bill  Dodds, 
manager  of  the  Grand,  plugged  "Hells 
Highway"  with  stories  about  the  sweat  box 
tragedy  in  Florida  and  a  replica  of  a  tor- 
ture chamber  allegedly  in  use  at  prison 
camps.    Whether  the  thought  was  enter- 


taining or  not  it  stopped  the  passers-by  and 
packed  the  house. 

Since  Clem  Pope  started  sending  us  a 
few  words  about  the  RKO  crew  out  his 
way  we've  been  able  to  get  a  line  on  w^av 
the  fellows  in  Cincinnati  have  been  doing 
and  we  hope  he'll  keep  up  the  good  work, 
even  though  we  are  fully  aware  that  he  has 
little  time  to  spare  from  his  own  duties. 
However,  his  letters  are  particularly  inter- 
esting and  we'd  sure  hate  to  learn  that  this 
sturdy  member  of  the  Club  had  become  in- 
flicted with  writer's  cramp.  More  news  of 
the  Cincinnati  front  next  time. 


LASSMAN  AND  WILLS 
DOING  A  GOOD  JOB 
FOR  UTICA  THEATRE 

Despite  a  three  to  four  day  run  schedule 
and  consequent  scarcity  of  time  to  fashion 
outstanding  displays  for  all  pictures,  ex- 
cellent work  is  being  turned  out  from  the 
work  shop  of  the  A^on  Theatre,  Utica, 
N.  Y.,  by  Manager  Garry  Lassman  and 
Artist  Win  Wills. 

This  time  we  are  considerably  handi- 
capped in  the  matter  of  reproducing  a  num- 
ber of  photos  sent  along  by  Wills  because 
the  shots  were  taken  at  night  time  and  signs 
and  other  lighting  dominate  the  subjects; 
however,  we  can  show  one — a  daytime  photo 
of  the  Avon's  gaily  decorated  front,  panels 
and  new  price  announcement  boards  at 
either  side  of  entrance.  The  attractiveness 
of  the  artist's  lettering  is  evident. 

A  front  made  for  "Grand  Hotel"  was 
quite  large  (42  feet  long)  yet  very  eco- 
nomical. The  overhead  banner  was  used 
on  the  inside  as  a  Coming  Attraction  sign 
and  then  the  tacked  on  letters  were  moved 
to  the  front  banner.  Wings  used  were  de- 
tachable and  put  up  only  when  necessary. 

Effective  Front! 

The  large  front  for  "Movie  Crazy"  was 
also  large  'though  inexpensive  to  make. 
Harold  Lloyd  Movie  Crazy  was  painted  in 
a  modified  arc  with  a  background  of  dark 
blue,  name  of  star  in  white  and  title  in 
light  yellow.  Shadow-like  rays  extending 
from  the  bottom  of  the  letters  were  done  in 
shades  of  orange.  Catchlines  in  the  Lloyd 
eye  glasses  were  hand  lettered.  The  eye- 
glass effect  was  also  employed  on  the  wings, 
with  the  same  idea  carried  out  in  the  mar- 
quee side  lights  by  making  the  "O"  in 
Harold  and  the  "O"  in  Lloyd  stand  out 
from  the  rest  of  the  letters.  It  was  the  first 
time  this  idea  was  used  in  Utica. 

Lassman  encourages  Wills  to  continually 
try  for  new  effects  and  the  ones  described 
above  caused  considerable  comment;  hence. 


he's  passing  them  along  to  his  fellow  Club 
members.  We'll  tell  you  more  about  his 
work  in  forthcoming  issues.  In  the  mean- 
time Hello  to  Lassman,  whom  we  haven't 
heard  a  whole  lot  from  since  he  moved  from; 
Troy  to  Utica.    How  about  this,  Garry? 


January  7,1933 


MOTION    PICTURE  HERALD 


49 


SOME  PHOTOGRAPHIC 
EVIDENCE  OF  WHAT 
SIZER  RECENTLY  DID 

The  accompanying  illustrations  really  tell 
the  entire  story  of  a  couple  of  recent  inci- 
dents in  the  career  of  Eaton  M.  Sizer,  man- 
ager of  the  Fox  Theatre,  Appleton,  Wis., 
but  just  to  bolster  up  the  cuts  a  bit  and  en- 
courage the  printing  profession,  we'll  jot 
down  a  bit  of  superfluous  copy. 


Glancing  at  one  it's  altogether  obvious 
that  Eaton's  S.  O.  S.  for  a  Food  Matinee 
received  wide  response  from  the  good  folk 
of  Appleton.  Through  the  Mayor  a  proc- 
lamation was  made  urging  support  of  the 
relief  program  and  the  sympathetic  parents 
of  children  supplied  the  latter  with  the  pic- 
tured assortment  of  footstuffs  to  buy  their 
admission  to  the  show.  And  we  don't  mind 
telling  you  that  it  very  much  looks  as 
though  a  lot  of  needy  people  were  given  a 
square  meal  or  so.  What  do  you  say  ? 

It  seems  almost  trite  to  comment  on  the 
attractiveness  of  the  "Bird  of  Paradise" 
float  pictured  in  the  other  photo ;  you  can 


see  that  for  yourselves.  Lest  your  eyes  are 
growing  dim  and  the  reproduction  be  poor, 
however,  we'll  add  that  a  sextette  of  musi- 
cians and  singers  featured  this  novel  and 
effective  bally  made  to  represent  the  pic- 
ture's theme  and  setting.  Looks  like  Kate 
Smith  sitting  in  the  rear  end. 

Good  work  on  the  part  of  Manager  Sizer 
and  we'll  hope  to  receive  other  photo- 
graphic evidence  of  what's  going  on  in 
showbusiness  out  his  way.  This  is  the 
first  response  we've  had  from  him  in  a  long, 
long  time  and  it's  gratifying  to  have  him 
back  on  the  active  list  again. 


DeVellier  Dead 

William  DeVellier,  for  some  time  asso- 
ciated with  the  A.  H.  Schwartz  Century 
Circuit  of  Brooklyn,  N.  Y.,  recently  passed 
away  in  a  local  hospital  as  the  result  of  an 
operation.  DeVellier  was  widely  known  in 
New  York  City  and  up-state  theatre  circles. 


Th. 
Sh 


owman  s 


Calendar" 


JANUARY 

I4fh  Bebe  Daniels'  Birlhday 

16th  Harry  Carey's  Birthday 

17th  Benjamin  Franklin  Born — 1705 

Nils  Asther's  Birthday 

18th  Daniel  Webster  Born— 1782 

19th  R.  E.  Lee  Born— 1807 

21st  Stonewall  Jackson  Born — 1824 

22nd  Conrad  Veidt's  Birthday 

23rd  Ralph  Graves'  Birthday 

John  Hancock  Born — 1737 
Raymond  Griffith's  Birthday 

24th  Jack  Hoxie's  Birthday 

29th  William  McKinley  Born— 1843 

30th  Chinese  New  Year  (D.EJ.) 

Greta  Nissen's  Birthday 

31st  Tallulah  Bankhead's  Birthday 


FEBRUARY 

1st  Clark  Gable's  Birthday 

U.  S.  Flag  Raised  in  Hawaii — 
1893 

Ground  Hog  Day 

2nd  Benny  Rubin's  Birthday 

3rd  Woodrow    Wilson's    Death  — 

1924 

Horace  Greeley  Born — 1811 
Mendelssohn    (German  Com- 
poser) Born 

4th  Col.    Lindbergh's    Birthday  — 

1904 

Massachusetts    Ratified    U.  S. 
Constitution — 1788 
Ramon  Novarro's  Birthday 
Aaron  Burr  Born — 1756 
Walter  Catlett's  Birthday 

7th  Charles  Dickens  Born — 1812 

First  Telephone  Made  by 
Thomas  Watson  for  Bel! — 1875 

8th  Charles  Ruggles'  Birthday 

8th  to  14th     Boy  Scout  Week   (23rd  An- 
niversary) 


9th 


Nebraska  Admitted  to  Union 
—1867 

Ronald  Coleman's  Birthday 
James  Murray's  Birthday 


G.  LABY  EXPLOITED 
CHAIN  GANG  PICTURE 
WITH  NOVEL  DISPLAY 

Display  of  chain  gang  camp  implements 
and  a  caged,  live  prisoner  in  convict  uni- 
form effectively  exploited  'T  Am  a  Fugi- 
tive" for  G.  Laby,  manager  of  the  Para- 
mount Theatre,  Boston,  Mass. 

One  week  in  advance  he  built  a  display 
in  the  main  lounge  of  the  various  items 


allegedly  used  in  the  daily  life  of  a  chain 
gang  prisoner,  including  ball  and  chain, 
shackles,  old  cups  and  wash  cans,  whips  and 
blankets.  The  display  was  further  enhanced 
by  many  newspaper  clippings  concerning 
Burns,  the  fugitive,  and  a  collection  of  stills 
from  the  picture.  It  went  over  so  well  in- 
side the  theatre  that  Laby  promoted  a  win- 
dow in  an  adjacent  store  for  another  display, 
such  as  shown  in  one  of  the  accompanying 
photographs. 

In  addition  to  the  implements  and  chain 
gang  data  the  store  housed  the  heavily 
screened-in  cage  for  the  "prisoners."  This 
stunt  attracted  so  much  attention  advance 
and  currently  that  an  attendant  had  to  be 


posted  in  the  store  to  see  that  the  side-wall 
was  not  completely  blocked  off. 

Granting  that  the  film  in  question  has  real 
drawing  power  of  its  own,  attention  given 
the  displays  described  above  prompted 
Round  Tabler  Laby  to  pass  the  word  along. 
He  feels  that  the  stunts  helped  him  sell  the 
picture  and  wants  others  to  have  this  infor- 
mation. It's  been  some  little  time  since 
we've  heard  from  this  Club  member  and 
we're  mighty  glad  to  have  him  back  on 
the  active  list  again. 


Gamme+t  Now  D.  M. 

Harry  Gammett,  for  the  past  three  years 
manager  of  the  Globe  Theatre,  Bethlehem, 
Pa.,  was  recently  appointed  district  manager 
there  for  A.  R.  Boyd  Enterprises,  with 
supervision  over  the  Globe  and  the  Em- 
bassy and  Strand  Theatres  in  Allentown, 
Pa; 


50 


MOTION    PICTURE  HERALD 


January    7,  1933 


KEEPING  UP  WITH  THE  TIMES! 


By  GUY  JONES 


Maybe  the  manager  of  this  theatre  has  his  seasons  mixed. 


SPECIAL  NIGHT  FOR 
STUDENTS  ENDORSED 
BY  FREDERICK  HINDS 

In  line  with  a  recently  published  Club 
editorial  on  the  subject  of  special  admission 
prices  for  adolescents,  Fred  Hinds,  owner- 
manager  of  the  Strand  Theatre,  White- 
water, Wis.,  advises  this  department  that 
his  experience  along  these  lines  has  proven 
most  profitable  to  the  box  office. 

Whitewater  only  boasts  a  population  of 
about  3,500,  but  includes  a  state  teachers' 
college  with  an  enrollment  of  700  and  two 
high  schools  with  about  350  students.  The 
college  enrollment  is  in  addition  to  regular 
population  and,  naturally,  furnishes  a  large 
percentage  of  theatre  business  in  normal 
times. 

About  a  year  ago  a  check-up  revealed 
that  student  trade  had  dropped  to  35  per 
cent,  a  condition  which  made  a  big  splash 
of  red  on  the  books.  So  Hinds  called  upon 
the  college  president  and  heads  of  the  two 
high  schools  and  obtained  permission  to 
place  a  card  advertising  "Student  Night" 
on  all  bulletin  boards,  which  students  are 
required  to  read  twice  daily,  announcing  a 
special  admission  of  15  cents. 

On  the  first  advertised  "Student  Night" 
one-half  of  the  college  enrollment  and  a 
somewhat  smaller  percentage  of  students 
from  the  high  schools  attended  the  show. 
Since  then  this  unusually  large  attendance 
has  proportionally  fallen,  but,  to  an  extent 
where  former  revenue  is  still  three  times 
greater. 

The  psychology  of  the  scheme  appears  to 
lie  in  the  fact  that  students,  while  not  in- 
terested in  attending  a  theatre  when  every 
night  is  open,  will  come  when  a  night  is 
set  aside  for  them.  Hinds  tells  us  that  he 
was  strongly  advised  by  a  number  of  show- 
men not  to  make  such  a  move,  for  fear  of 
adverse  reaction  from  adult  patrons.  At  the 
time  he,  too,  shared  that  fear  but  results 
proved  to  the  contrary.  While  Student 
Nights  were  not  advertised  to  the  public  it 


was  but  natural  that  others  than  scholars 
should  become  aware  that  a  special  night 
was  being  held.  What  Hinds'  advisers 
failed  to  take  into  consideration  was  that 
every  home  in  Whitewater,  in  some  way 
closely  identified  with  all  schools,  such  as 
acting  as  boarding  house,  etc.,  became  bene- 
ficiaries to  the  scheme.  Whitewater  has  no 
dormitories.  Ninety  per  cent  of  White- 
water homes  have  a  son,  daughter,  niece, 
nephew,  cousin  or  some  relative  in  the  col- 
lege or  schools,  and  a  benefit  to  any  of  the 
scholars  is  likewise  a  benefit  to  the  adults. 

Hinds  is  in  a  position  to  accurately  check 
revenue  from  adolescent  patronage  because 
his  cashier  is  the  High  School  superintend- 
ent's secretary  during  the  day  and  his  door- 
man a  popular  college  athlete.  So  after  a 
year's  experimentation  he  recommends  the 
scheme  to  any  showman  who  is  located  in 
a  town  that  has  a  school  large  enough  to 
draw  upon.  This  does  not  necessarily  mean 
a  college  town.  The  same  idea  might  be 
applied  to  any  student  body. 

Fred  Hinds  is  a  new  contributor  to  the 
Round  Table  Club  and  we're  mighty  glad 
to  broadcast  this  seasoned  showman's  ideas. 
He's  been  in  the  game  for  quite  some  time 
and  knows  his  way  'round.  We'll  be  on 
the  lookout  for  further  news  of  what's  go- 
ing on  in  showbusiness  out  his  way. 


TAYLOR.  BERMAN  AND 
BREARTON  PUT  OVER 
A  STRONG  CAMPAIGN 

A  most  effective  tie-up  was  recently  engi- 
neered on  "Prosperity"  by  Messrs.  Taylor, 
Berman  and  Brearton  of  Shea's  Buffalo 
Theatre,  Buffalo,  N.  Y.,  through  cooperation 
of  the  Sears-Roebuck  store,  a  chain  restau- 
rant concern  and  a  local  dealer  in  popular 
priced  autos. 

The  Sears  store  used  several  hundred  as- 
sorted "Prosperity"  banners  in  all  depart- 
ments and  give-aways  were  made  of 
"Prosperity  Bonds"  and  guest  tickets.  The 
60  restaurants  in  the  chain  all  carried  tie-in 


cards  and  "Prosperity  Specials"  on  menus 
and  the  auto  dealer  arranged  a  parade  of 
cars  through  the  principal  streets  of  the 
city  and  suburbs.  A  ballyhoo  truck  carry- 
ing a  24-sheet  on  either  side,  a  6-sheet  in 
the  rear  and  two  3's  on  the  front,  also  did 
effective  work  in  the  busy  section  of  the  city 
during  noon  and  early  evening  hours.  On 
another  night  the  special  broadcast  by 
Marie  Dressier  over  the  Fleischman  hour 
was  delivered  through  a  large  Philco  at  the 
front  of  the  theatre. 

Seems  as  though  we  can  detect  the  fine 
hand  of  Charles  Taylor  in  the  above  tie-ups 
and  wonder  if  it's  the  same  Taylor  we  knew 
in  the  "old  days."  If  so — howdy,  "Frank 
Elliott,"  and  we  know  he'll  know  what  that's 
all  about.  At  any  rate,  credit  to  all  con- 
cerned and  here's  hoping  to  hear  some  more 
news  concerning  show-selling  efforts  put 
forth  by  the  crew  at  Shea's  Buffalo. 


MURRAY  ALPER  PUT 
OVER  AN  EFFECTIVE 
THREE-WAY  TIE-UP 

It's  been  some  time  since  we've  been  able 
to  report  on  the  activities  of  Murray  Alper, 
manager  of  the  Commodore  Theatre, 
Brooklyn,  N.  Y.,  but  recent  advice  bears 
out  that  he's  still  carrying  on  at  the  same 
old  stand. 

One  of  his  recent  show-selling  stunts  con- 
sisted of  working  out  a  three-way  tie-up 
for  "Life  Begins,"  which  is  illustrated  in 
the  accompanying  photo.  All  the  props 
shows  were  promoted  from  a  maternity 
hospital,  a  surgical  appliance  company  and 
a  concern  that  handled  supplies  for  babies. 
A  wax  figure  of  a  woman  and  baby  were 
placed  in  the  bed  and  an  incubator  and 
other  maternity  ward  accessories,  such  as 
identification  beads,  etc.,  were  on  display. 
Two  nurses,  furnished  by  the  hospital,  were 
in  attendance  at  all  times. 

When  he  played  "Horsefeathers"  a  three- 
sheet  of  the  Marx  Brothers  was  placed  in  a 


shadow  box  in  the  foyer,  with  a  "peanut 
background"  and  copy  reading,  "We're 
Nuts  to  You."  Letters  were  cut  from 
beaverboard.  This  material  was  further 
utilized  currently  by  placing  same  on  two 
peanut  vending  stands  nearby  the  theatre. 

Okay,  Murray,  and  let's  hear  more  often 
from  you  in  the  weeks  to  come.  You  and 
the  other  fellows  on  the  Randforce  circuits 
have  been  doing  some  effective  work,  ac- 
cording to  reports,  and  we  want  to  pass 
word  of  your  activities  along  the  line. 


Freedman  Goes  to  Radio  City! 

Zack  Freedman,  former  manager  of  the 
Audubon  Theatre,  New  York  City,  has 
joined  the  Radio  City  staff  and  will  act  as 
assistant  to  Leon  Leonidoff,  director  of  pro- 
duction. 


January  7,1933 


ROUND   TABLE  CLUB 


51 


STUDY  LOCAL  SALES  ANCLES  OF 
EACH  PICTURE;  THEN  CO  AHEAD 


Determine  What  Selling  Points 
Are  Best  for  Your  Own  Cam- 
paign; What  New  Slants  to 
Give  if  to  Command  Appeal 

by  Harry  C.  Browne 

ALMOST  every  picture  produced  has 
some  sales  angle,  which,  if  given 
the  proper  thought,  will  present  some 
definite  punch  to  bring  home  to  your  public. 
Read  your  synopsis  if  you  have  no  oppor- 
tunity to  see  the  picture  in  advance.  Digest 
the  story  and  its  high  lights,  study  the  cast, 
and  fit  each  character  into  the  story.  Pick 
the  outstanding  thing  in  that  picture, 
whether  it  be  theme,  story,  author,  cast,  or 
characterization,  and  go  to  work. 

What  angle  will  appeal  to  your  own  situ- 
ation and  to  your  patrons  the  most.  What 
new  form  can  you  put  this  campaign  into, 
so  that  it  will  not  be  hackneyed  and  time 
worn?  Get  the  minds  of  your  organization 
at  work.  I  have  received  some  great  ideas 
from  some  of  my  ushers.  Don't  overlook 
anyone's  thoughts  in  the  matter  of  exploita- 
tion. One  man  cannot  conceive  and  execute 
alone,  without  getting  into  a  sameness  of 
effort. 

Lobbies  and  Windows 

Lobbies  and  windows  are  as  good  as 
twenty-four  sheets  if  properly  executed.  If 
you  can  animate  these  displays,  they  have 
three  times  the  value  of  a  silent  display. 
You  can  do  wonders  with  a  small  motor  and 
a  few  belts  attached  to  movable  displays. 
If  it  is  only  a  cut-out  of  Joe  E.  Brown  open- 
ing and  closing  his  mouth,  you  have  an  ad 
that  will  stop  prospective  ticket  buyers,  and 
create  a  laugh  at  the  moving  caricature  of 
that  popular  player,  what  he  is  playing  in 
and  where  he  is  playing.  If  you  can  add 
atmospheric  backgrounds  and  foregrounds, 
you  immediately  supply  the  theme  of  the 
picture  and  its  story,  enough  to  intrigue  the 
ticket  buyers. 

Even  though  you  have  no  art  department, 
you  can  resort  to  three  sheets,  six  sheets, 
twenty-four  sheets  and  other  means  for  at- 
tractive cutouts.  Plain  silver,  gold  or  other 
colored  flitter  will  give  you  a  screaming 
background,  which  will  attract  in  daylight 
or  under  lights.  A  few  yards  of  black  oil 
cloth  with  block  silver  flitter  letters  will 
give  you  a  marquee  valance  of  attractive 
brilliance.  You  can  block  these  letters  in 
with  a  ruler  so  that  they  will  all  be  uniform, 
cover  the  markings  with  glue  and  sprinkle 
the  flitter  on.  When  dry  it  is  ready  to  hang. 
I  have  found  that  these  oil  cloth  banners  can 
be  soaked,  the  flitter  removed  and  ground 
up  and  used  again  and  again.  The  cost  is 
negative  when  used  in  this  manner. 

Animation  Effective 

Animation  in  lobbies  and  windows  is 
even  more  effective  in  attraction  and  sales 
value.  You  will  need  the  help  of  a  man 
with  a  mechanical  mind.  In  almost  every 
town  there  is  some  mechanical  genius  who 
is  always  ready  for  experiments  and  who 


Harry  C.  Browne,  author  of  the 
accompanying  article  and  manager 
of  the  Fox-Stanford  Theatre,  Palo 
Alto,  Calif.,  is  a  practical  showman 
of  many  years  experience.  He  never 
advertises  or  exploits  a  picture  with- 
out thoroughly  digesting  its  possi- 
bilities for  local  adaptation.  He  plans 
his  work,  as  all  of  us  should  do,  then 
works  his  plan.  We  believe  the  ac- 
companying paragraphs  offer  many 
fine  and  practical  ideas  on  localized 
selling,  from  the  mind  of  a  theatre 
man  who  has  made  a  close  study  of 
the  points  outlined  on  this  page. 


will  readily  work  with  you  in  the  conception 
of  attractive  displays.  I  am  very  fortunate 
in  having  Ray  Hardy,  our  maintenance 
man,  who  is  a  genius  at  moving  displays. 
It  is  true  we  do  not  use  them  too  often. 
We  save  them  for  big  punches,  and  in  so 
doing  they  mean  more  to  us  than  when  used 
repeatedly.  A  small  motor,  different  sized 
gear  wheels  and  arms  and  belts  to  run  off 
the  wheels  are  the  equipment  needed  for 
this  type  of  display. 

Copy  for  imprint  on  your  displays  must 
not  be  the  "SAME  OLD  STORY"  with  the 
same  old  adjectives  and  the  same  old 
phrases.  Fit  your  copy  to  your  ideas  on 
the  punch  of  the  picture  you  are  selling.  I 
am  afraid  that  the  selling  copy  in  all  adver- 
tising, whether  it  be  newspaper,  program  or 
display,  is  getting  too  much  in  the  repetitive 
strain.  We  must  radically  change  the  tune 
for  old  tunes  are  becoming  too  familiar  and 
the  public  know  all  the  phrases  by  heart. 
We  are  selling  merchandise,  no  matter  how 
intangible  it  may  be,  and  we  must  serve 
appetizers  before  the  regular  fare  comes  on. 
How  hungry  the  public  will  be  for  the 
big  meal,  depends  on  the  appetizers  you 
offer.  Therefore  you  must  "PLAN  YOUR 
WORK,  AND  WORK  TO  THAT 
PLAN,"  and  the  results  will  show. 

Variety! 

When  a  certain  type  of  display  wears  out, 
have  another  type  of  work  ready  to  replace 
it.  At  the  present  time  we  are  planning  to 
go  into  papier-mache  work,  using  heads  and 
figures,  and  depicting  actual  punch  scenes 
from  the  picture,  taken  from  stills.  When 
we  get  this  ready  and  perfected,  doing  all 
our  own  work,  we  will  have  an  entirely  new 
method  of  selling,  in  our  territory.  With 
art  backgrounds  and  the  actual  reproduc- 
tions of  the  characters  in  the  picture  we  can 
stop  any  one  and  also  offer  a  merchant  a 
great  and  attractive  tieup  for  his  best 
windows. 

The  foregoing  sales  medium  puts  punch 
in  your  lobbies  and  your  merchants'  win- 
dows; it  attracts  the  eyes,  and  if  intriguing 
enough  will  whet  the  appetite  of  the  public. 
But  you  must  keep  your  thoughts  also  on 
your  newspaper  advertising,  and  the  many 
other  angles  of  advertising  and  exploitation 
which  your  situation  calls  for.  Work  with 
your  various  clubs  and  civic  organizations 


Avoid  Campaign  Duplication 
And  Hackneyed  Stunts;  Di- 
gest These  Effective  Slants 
From  a  Practical  Showman 

in  your  community.  Talk  to  your  service 
clubs  on  the  making  of  talking  pictures,  on 
sound,  on  the  making  of  cartoons,  on  th^ 
reaction  of  the  public  to  stars  and  to  their 
screen  vehicles.  After  a  talk  to  a  service 
club,  I  generally  call  for  questions,  regard- 
ing our  business  or  the  making  of  pictures. 
This  has  been  a  big  asset  to  our  theatre, 
and  we  have  received  lots  of  publicity  and 
loads  of  good  will  from  this  one  angle  alone. 

Watch  Sex  Angles! 

Be  careful  of  the  SEX  angle,  especially 
in  the  smaller  communities.  It  does  not  sell 
in  my  town,  and  has  always  seemed  to  be 
detrimental  to  the  success  of  a  picture.  I 
think  that  we  offend  more  with  the  sex 
angle  than  we  attract.  We  can  sell  more 
tickets  with  George  Arliss,  Marie  Dressier, 
Will  Rogers,  Janet  Gaynor  and  Charles 
Farrell,  than  with  all  the  sexy  pictures  com- 
bined. In  the  home  loving  communities, 
there  is  no  question,  they  want  their  enter- 
tainment clean  and  wholesome,  with  comedy, 
thrills,  romance  and  a  few  sobs.  Those 
pictures  spell  BOX  OFFICE  SUCCESS, 
and  they  will  never  die.  They  make  your 
theatre  popular. 

"The  American  Family" 

They  bring  you  family  trade,  for  there  is 
no  offense  to  the  children  or  Grandma  or 
to  Mother  and  Dad.  And  after  all,  it  is 
the  American  Family  that  we  are  catering 
to,  and  to  whom  we  are  industriously  trying 
to  sell  our  entertainment.  Keep  your  house 
service  up,  keep  your  public  contact  em- 
ployees on  their  toes,  do  not  let  your  service 
lag,  resell  every  patron,  struggle  to  have 
your  patrons  believe  in  you  and  have  faith 
in  you,  so  that  they  will  respond  to  the 
things  you  say  to  them  on  your  screen  and 
in  your  newspapers,  and  in  your  displays. 
Play  fair  with  your  merchants,  so  that  you 
can  always  go  back  for  more  co-operation. 
Consider  it  a  part  of  your  life  to  keep 
civilly  active.  Be  a  fast  moving  integral 
part  of  your  community  and  you  cannot  fail. 

A  great  part  of  our  successful  work  on 
displays  lies  in  our  organization.  Kenneth 
Miller,  our  artist,  is  still  on  the  job. 

Think  of  all  the  nice  things  you  would 
want  people  to  do  if  you  were  coming  to 
a  theatre  steadily;  put  yourself  in  the  place 
of  the  public,  and  act  accordingly,  and  you 
will  get  the  best  out  of  your  situation. 


Madden  Still  At  It! 

A  copy  of  a  Norfolk,  Va.,  newspaper  dis- 
closes that  J.  J.  Madden,  manager  of  the 
Granby  Theatre  there,  is  still  able  to  get 
away  with  free  space,  according  to  a  re- 
cently published  display  ad  eleven  inches 
deep  on  three  columns.  Good  work,  J.  J., 
and  more  power  to  you ! 


52 


MOTION    PICTURE  HERALD 


January   7,  1933 


WE  OFTEN  WONDER!    By lou sylvester 


Now  that  repeal 
of  the  18th 
Amendment  ap- 
pears to  be  in 
the  offing,  may- 
be It  will  come 
to  this! 


SOLOMON  FOUND  AIR 
AND  SOUND  DEVICE 
GOOD  SALES  ANGLES 

While  newspapers  and  other  advertising 
and  publicity  mediums  functioned  in  the 
usual,  effective  manner,  perhaps  the  out- 
standing means  used  by  S.  S.  Solomon,  city 
manager  for  Publix  in  Youngstown,  Ohio, 
to  place  "Big  Broadcast"  before  the  public, 
were  radio  announcements  and  a  loud- 
speaking  monitor  device  hooked  up  on  the 
marquee. 

Guessing  identity  of  singers'  voices 
broadcast  over  the  air  via  records  and  an 
Imitator  Contest  featured  the  activities  at 
a  local  radio  station  and  both  are  credited 
with  a  goodly  share  of  glory  in  the  final 
check-up.  The  station  presented  twelve  5- 
minute  periods  with  introductory  announce- 
ments asking  listeners-in  to  name  the  radio 
star,  time  the  announcement  went  on  air, 
etc.,  and  then  ran  off  one  of  the  records. 
Hundreds  of  replies  were  received  and  the 
deserving  names  were  broadcast  over  the 
regular  "Paramount  Chatterbox"  period  the 
following  Wednesday.  The  other  stunt  in- 
vited listeners-in  to  come  to  the  station 
and  give  auditions  in  imitation  of  Kate 
Smith,  Bing  Crosby  or  the  Mills  Brothers. 
The  best  of  the  lot  were  chosen  for  appear- 
ance on  a  special  program  and  were  named 
guests  of  the  Paramount  Theatre. 

The  newspaper  campaign,  in  addition  to 
five  advance  ads,  included  three  extra  co- 
operative stories  tying  in  the  radio  station 
stunts;  two  feature  stories  in  each  paper 
because  of  preview  election  night  show ;  six 
write-ups  in  each  paper ;  two  2-column  and 
five  1 -column  cuts  and  regular  current  ads. 
At  the  election  night  preview  much  inter- 
est among  the  audience  was  centered  on  the 
electrically  rigged  Donkey  and  Elephant 
placed  at  one  side  of  stage,  alternately 
blinking  electric  eyes  as  returns  came  in. 

Obtaining  an  extra  monitor  from  another 
local  theatre  outstanding  music  from  the 
picture  was  transmitted  from  the  monitor 
in  the  booth  to  one  rigged  on  the  marquee, 


using  two  lines  from  booth  monitor  with 
storage  battery  and  a  switch  control  in  the 
manager's  office.  As  stated  above,  this  stunt 
didn't  cost  a  farthing  and  was  most  effec- 
tive. 

Additional  effort  included  extensive  snip- 
ing of  "Radio  Stars  Magazine,"  placing  of 
one  hundred  22x28's  advance  and  currently 
in  window  tie-ups;  attraction  letters  on 
marquee  one  week  prior,  as  well  as  six- 
sheet  board  on  barricade ;  two  6-sheets  on 
side  of  building ;  grocery  store  and  market 
tie-up  for  distribution  of  circulars ;  mention 
of  picture  over  Time  Service ;  special  fea- 
ture story  in  Italian- American  newspaper ; 
special  front  and  art  work  in  lobby ;  dis- 
tribution of  350,000  slips  through  tie-up 
made  with  large  chain  store  concern ;  'phone 
calls  to  suburban  families  first  two  days, 
and  the  usual  trailer  advertising. 

Proved  His  Point! 

Despite  exceptionally  strong  opposition 
Solomon  and  his  crew  came  through  with 
high  honors  by  virtue  of  the  campaign  out- 
lined above  and,  as  stated  in  the  opening 
paragraph,  proved  to  their  satisfaction  that 
the  air  and  other  media  akin  to  theme  of 
the  picture  were  stronger  and  more  appro- 
priate methods  of  enlisting  public  interest. 
More  from  this  energetic  showman  at  a 
future  date. 


STILL  TIME  ENOUGH 
TO  STAGE  BENEFIT 
SUCH  AS  KOPPLIN'S 

Although  the  popular  season  for  giving 
relief  and  remembrances  are  past  for  1932 
our  best  informed  experts  on  economics 
advise  that  tough  times  are  still  with  us  and 
that  a  whole  lot  of  folk  are  in  dire  need; 
hence,  we're  passing  along  a  few  words 
about  the  Relief  Festival  recently  engineered 
by  Harold  Kopplin,  of  Wometco  Theatres, 
Miami,  Fla. 

For  seven  days  four  of  the  Wolfson- 
Meyer  houses — the   Capitol,   Grove,  Bilt- 


more  and  Tower — admitted  two  persons  tor 
one  admission  plus  some  article  of  food  for 
the  needy.  Salvation  Army  attendants 
were  on  hand  to  accept  the  articles  and  it 
only  takes  a  few  glances  at  a  number 
newspaper  tear  sheets  to  become  entirely 
convinced  that  the  event  was  an  unqualified 
success.  The  committee  in  charge  consisted 
of  Messrs.  Meyer  and  Wolfson,  Captain 
Stephan,  Harold  Kopplin,  Jack  Fink,  How- 
ard Morris,  Nelson  Tower,  John  M.  Shep- 
herd and  Edgar  Pearce. 

We're  right  along  with  Kopplin  when  he 
states  that  the  above  is  a  corking  method 
of  creating  additional  good  will  for  any 
theatre  and,  at  the  same  time,  a  consequent 
booster  of  box  ofiice  receipts.  Conditions 
certainly  lend  to  any  movements  for  relief 
and  we've  had  the  pleasure  of  recording  a 
great  deal  of  work  along  these  lines  by  many 
of  our  Club  members,  which,  we  sincerely 
believe,  will  not  do  them  or  their  theatres 
one  bit  of  harm.  As  far  as  we  can  see 
newspaper  publicity  alone  is  worth  the  ef- 
fort, to  say  nothing  of  the  finest  sort  of  good 
will  advertising. 


ANIMATED  DISPLAY 
HARRINGTON  USED 
WAS  EFFECTIVE  AID 

With  all  respect  due  H.  D.  Harrington, 
assistant  manager  of  the  Princess  Theatre, 
Harriman,  Tenn.,  for  his  proficiency  with  a 
kodak,  we  don't  believe  for  one  moment 
that  the  accompanying  photo  of  a  front  he 
made  for  "Washington  Merry-Go-Round" 
does  anywhere  near  full  justice  to  the  sub- 
ject. 

The  photo  represents  the  entrance  to  the 
theatre,  with  circular  portion  cut  from 
compo-board.  The  circle  behind  Lee 
Tracy's  head  was  animated  so  that  when 
it  turned  it  produced  a  peculiar,  mystifying 


appearance  of  lines  coming  and  going  from 
nowhere.  The  entire  front  was  painted  red, 
white  and  blue  and  topped  off  with  bunting 
of  the  same  colors.  Harrington  also  had  a 
record  made  up  and  projected  the  sound 
through  the  moving  disc. 

Newspaper  Aid 

Plenty  of  enthusiasm  was  built  up  for  the 
picture  through  a  unique  newspaper  ad- 
vertising campaign  and  when  the  patrons 
came  down-town  they  were  all  set  to  go  for 
the  show  in  a  big  way.  With  the  picture 
showing  in  a  500  seat  house  in  a  town  of 
30,000  population,  where  there's  plenty  of 
competition,  Harrington  and  T.  W.  Lewis 
deserve  plenty  of  credit  for  turning  in  such 
a  profitable  three-day  run.  A  good  sound 
display  and  newspaper  advertising  did  the 
trick,  advises  Harrington.  We'll  tell  you 
more  about  what  these  two  showmen  are 
doing  in  future  issues. 


January  7,1933 


ROUND   TABLE  CLUB 


53 


liti 


ED  BENHAM 

veteran  independent  theatre  operator  who 
went  Circuit  for  a  number  of  years,  re- 
cently reverted  to  type  by  taking  over 
Smith's  Theatre,  Yuba  City,  Calif. 

V 

K.  SLIMAN 

is  the  sole  owner  and  operator  of  the 
Evangeline  Theatre,  New  Iberia,  La.,  re- 
placing Elias  Elias,  former  manager. 

V 

CHESTER  W.  McLEAN 
assistant  manager  of  the  Publix-Paramount 
Theatre,  Providence,  R.  I.,  for  the  past 
three  years,  was  recently  promoted  to  the 
post  of  manager  of  the  Imperial  Theatre, 
another  Publix  house  in  Pawtucket. 

V 

JOSEPH  PORTEE 

former  associate  of  Joe  Weil,  publicity 
director  of  Universal  Pictures,  New  York 
City,  is  confined  to  Parsons  Hospital, 
Flushing,  L.  I.  His  friends  are  invited  to 
drop  him  a  line. 

V 

HARVEY  COX 

is  the  new  manager  of  the  Paramount 
Theatre,  Marion,  Ind.,  replacing  H.  Sulli- 
van, transferred  to  South  Bend. 

V 

JAMES  WALKER 

owner  of  the  Irvington  Theatre,  Indian- 
apolis, Ind.,  is  deep  in  the  problems  of 
relief  work.  He  has  directed  the  feeding 
of  over  200  families  for  the  past  two  years 
and  is  getting  a  big  kick  out  of  the  work. 

V 

LAWRENCE  S.  STEIN 
formerly  manager  of  Warner's  Parthenon 
Theatre,  has  been  appointed  director  of 
advertising  and  publicity  for  the  entire 
Warner  circuit  of  Chicago  theatres,  in- 
cluding the  Capitol  and  Avalon. 

V 

E.  BOCK 

formerly  manager  of  the  State  Theatre, 
Dayton,  Ohio,  closed  by  RKO  during  De- 
cember, is  now  holding  down  the  job  of 
assistant-manager-treasurer  at  the  Lyric, 
Cincinnati, 

V 

C.  KOLSTADT 

former  chief  of  service  at  the  Temple  Thea- 
tre, Rochester,  N.  Y.,  recently  replaced 
Louis  Friedman,  resigned,  as  assistant- 
manager-treasurer  at  that  house. 

V 

M. SANDUSKY 

recently  replaced  Eugene  Brassil  as  assist- 
ant-manager-treasurer of  the  RKO  81st 
Street  Theatre,  New  York  City. 

V 

MICHAEL  DALY 

is  in  charge  of  the  New  Rialto  Theatre, 
reopened  Xmas  Day  in  New  Britain,  Conn. 
Daly  is  associated  with  William  De  Luco 
In  a  new  corporation  recently  formed  to 
operate  the  Liberty,  Hartford,  and  the 
newly  acquired  Rialto. 


ARTHUR  LUCAS 

well  known  theatre  operator  down  in 
Georgia,  has  been  appointed  by  Gov.  Rus- 
sell a  member  of  the  State  Board  of  Con- 
trol. 

V 

BILL  RAYNOR 

and  Nat  Holt,  respectively  heads  of  the 
New  England  and  Cleveland  divisions  for 
RKO,  recently  led  all  other  divisions  in 
the  Seven  Day  Business  Drive. 

V 

MORRIS  SUSSMAN 

remains  as  manager  of  the  Empire  Theatre, 
Bronx,  N.  Y.,  recently  taken  over  by  RKO. 

V 

ROBERT  TITUS 

has  succeeded  Earle  Belcia  as  skipper  of 
the  RKO  Royal  Theatre,  New  York  City. 

V 

TED  THOMAS 

formerly  with  RKO  In  Cleveland,  has  been 
transferred  to  Keith's  Theatre,  Flushing. 

V 

ARNOLD  RITTENBERG 
formerly  publicity  man  for  RKO  In  Albany, 
N.  Y.,  has  replaced  Ackerman  J.  Gill  as 
manager  of  Proctor's  Theatre,  Troy,  N.  Y. 
Gill  takes  the  place  of  Herbert  Morgan 
as  manager  of  Proctor's  in  Schnectady, 
N.  Y. 

V 

M.  SILBERMAN 

proprieter  of  the  Columbia  Theatre,  Mil- 
waukee, has  taken  over  operation  of  the 
Park,  suburban  house  formerly  under  man- 
agement of  C.  Roddy. 

V 

N.  KELLY 

has  been  appointed  manager  of  the  re- 
cently reopened  West  End  Theatre,  Es- 
saness  house  in  Chicago. 

V 

HARRY  HATFIELD 

has  succeeded  Charles  Durrell  as  manager 
of  the  American  Theatre,  Chicago  Essaness 
house. 

V 

W.  C.  SMITH 

is  the  new  manager  of  the  Embassy  Thea- 
tre, another  Essaness  house  in  Chicago, 
succeeding  Jack  Wohl. 

V 

EDDIE  SEGUIN 

recently  left  the  RKO  Publicity  Department 
in  Chicago  and  is  doing  promotional  work 
for  Balaban  &  Katz. 


Items  for  publication  on  this  page  should 
be  confined  to  theatre  notes  only.  Address 
them  to  "Chick"  Lewis  and  they  will  be 
published  the  week  following  receipt.  Pro- 
motions, transfers,  changes  of  address, 
acquiring  of  theatres,  etc.,  etc.,  is  the 
type  of  material  we  want.  . 


LEO  JONES 

operator  of  the  Star  Theatre,  Upper  San- 
dusky, Ohio,  recently  took  over  the  Cort 
Theatre,  Bellefontalne,  Ohio,  formerly  op- 
erated by  Harry  Moeller. 

V 

ROGER  HURLOCK  * 
proprietor  of  the  Imperial  Theatre,  Balti- 
more, recently  took  over  the  New  Superba 
Theatre  in  that  city  from  M.  Masek  and 
renamed  it  the  Majestic. 

V 

BERT  ADKINS 

Is  again  associated  with  Loew's  Century 
Theatre,  Baltimore,  after  a  brief  hook-up 
with  Harry  Hankel,  manager  of  Ford's 
Theatre. 

V 

ELMER  C.  RHODEN 

recently  headed  a  delegation  from  the 
Fox-Midwest  division  in  Kansas  City  which 
attended  district  meetings  In  Topeka, 
Wichita  and  Sedalla. 

V 

VINTON  ELLIOTT 

former  amusement  park  operator,  recently 
acquired  lease  on  the  Bijou  Theatre,  Kan- 
sas City,  and  reopened  Xmas  Eve. 

V 

GEORGE  BAKER 

manager  of  the  Publix-Newman  Theatre, 
Kansas  City,  was  host  to  children  from  20 
local  Institutions  at  a  Xmas  matinee  spon- 
sored bv  the  KIwanlans. 

V 

NELSON  HAMPTON 

for  the  past  two  years  manager  of  the 
Rialto  Theatre,  Birmingham,  Ala.,  was  re- 
cently promoted  by  R.  6.  Wilby  to  take 
charge  of  the  newly  acquired  Strand  and 
Galax  Theatres,  in  addition  to  his  duties 
at  the  Rialto. 

V 

C.  C.  WOOTEN 

manager  of  the  Metropolitan  Theatre, 
Houston,  Texas,  has  also  been  placed  in 
charge  of  the  reopened  .Queen  Theatre 
in  that  city. 

V 

A.  P.  MEININGER 

manager  of  the  Rivoll  Theatre,  Toledo,  is 
leaving  his  post  because  of  ill  health.  Harry 
Feldman,  treasurer,  will  take  charge  until 
a  new  manager  is  appointed. 

V 

BEN  COHEN 

recently  returned  to  the  Paramount  Thea- 
tre, New  Haven.,  as  director  of  adver- 
tising. 

V 

E.  R.  BRENNAN 

has  succeeded  Tom  Burdeau  as  manager 
of  the  Fox  Theatre,  Marinette,  Wis.  Bur- 
deau has  returned  to  St.  Louis. 

V 

MARTIN  SCHLESSINGER 

has  taken  over  operation  of  the  Soledad 

Theatre,  Soledad,  Calif. 


54 


MOTION    PICTU  RE  HERALD 


January    7,  1933 


ORGANIST  GOOKIN 
DOUBLES  AS  STAGE 
MANAGER  AND  P.  A. 

Canned  music  may  have  cost  a  lot  of 
organists  their  jobs  but  it  turned  one  con- 
sole manipulator  into  a  stage  manager  and 
associate  publicity  man,  in  addition  to  do- 
ing regular  duty  at  the  pipes.    We  refer  to 

G.  A.  Gookin,  one 
of  the  staff  at  the 
Majestic  Theatre, 
Johnson  City, 
Tenn.,  who  re- 
cently contributed 
a  brief  account  of 
what  has  been  go- 
ing on  of  late  in 
showbusiness  down 
his  way. 

When  "Movie 
Crazy"  came  to  town  Gookin  left  his  organ 
long  enough  to  devise  a  dummy  motion  pic- 
ture camera,  which  he  mounted  on  the  back 
of  the  rumble  seat  of  a  coupe.  He  then 
sallied  forth  among  the  credulous  Johnson 
Citians  and  proceeded  to  "shoot"  them. 
"Curiosity,  vanity  and  eagerness  to  get  in 
front  of  a  movie  camera  is  all  in  favor  of 
the  ballyhoo  crew,"  advises  Gookin.  A 
great  gag  if  you  can  get  away  with  it,  say 
we ! 

Enlisting  of  local  and  adjacent  town 
vaudeville  talent  is  another  one  of  G.  A.'s 
features.  He  runs  these  shows  on  Saturday 
nights  and  'though  operating  over  a  period 
of  ten  months  few  repeats  have  been  neces- 
sary. Consistent  billing  of  city  neighbor- 
hoods and  neighboring  towns  recruit  new 
talent  as  needed,  which  he  rehearses  and 
coaches  to  meet  requirements  of  the  man- 
agement. A  Master  of  Ceremonies  officiates 
each  vaudeville  night  and  with  an  organ 
accompaniment  to  all  acts  the  presentation 
goes  over  in  a  big  way.  Awards  from  $5 
down  to  guest  tickets  are  made  to  the  con- 
testants. 

We  believe  this  is  the  first  time  we've 
had  the  pleasure  of  getting  a  line  on  what 
one  of  the  fellows  with  Johnson  City  Enter- 
prises is  doing  to  earn  his  daily  bread  and 
hope  it's  just  a  forerunner  of  what's  to  come 
from  both  Gookin  and  others  with  that  con- 
cern. Shoot  your  ideas  along,  fellows. 


HELP  WANTED! 

At  the  request  of  a  number  of  Club 
members  we  are  addressing  an  urgent  ap- 
peal to  Round  Tablers  so  situated  that  they 
are  limited  to  use  of  weekly  or  bi-weekly 
newspaper  advertising  to  send  in  examples 
of  their  layouts,  so  that  we  can  complete 
an  assortment  for  presentation  in  full  page 
form. 

In  the  meantime,  we  ask  those  who  have 
from  time  to  time  requested  this  informa- 
tion to  be  patient  for  a  short  time.  We 
promise  it  won't  be  long  now. 


CLASSIFIED  TIE-UP 
GAVE  DICK  WRIGHT 
LOT  OF  FREE  SPACE 

A  tie-up  made  with  classified  department 
of  a  newspaper  during  the  pre-Xmas  sea- 
son netted  considerable  free  space  for  Dick 
Wright,  manager  of  the  Strand  Theatre, 
Akron,  Ohio. 

Each  day  the  paper  published  a  jingle  on 
the  classified  page,  such  as:  "If  Mother's 
Wish  Is  for  a  Lamp — If  Baby  Wants  a 
Doll— If  Father  Often  Speaks  of  Ties."  .  .  . 
The  last  word  of  the  fourth  line  of  each 
jingle  was  concealed  among  the  Xmas  Gift 
ads,  each  letter  in  parentheses,  and  the  idea 
was  to  make  it  complete  and  send  same  in 
to  the  department.  The  gag  netted  Dick 
25  inches  of  free  display  ad  space  each 
week. 

Another  stunt  that  went  over  well  for 
"You  Said  a  Mouthful"  was  having  two 
girls  in  sailor  costumes  distribute  6,000 
samples  of  locally  manufactured  pretzels  in 
sealed  glassine  bags  on  day  of  pre-view. 
The  writer  just  had  a  "mouthful"  of  a  sam- 
ple and  doesn't  doubt  for  one  moment  that 
the  tasty  little  crackers  went  over  in  a 
big  way.  Postal  Telegraph  boys  also  aided 
with  distribution. 

Classified  ad  page  tie-ups  have  proven 
popular  with  many  Club  members  and  a 
variety  of  gags  have  been  used  to  gain  read- 
ers' attention.  Wright's  jingle  idea  was  a 
good  one,  it  seems  to  us.  His  "Mouthful" 
stunt  also  sounds  particularly  adaptable  and 
one  doesn't  have  to  live  next  door  to  a 
pretzel  house  to  work  out  something  sim- 
ilar; lots  of  other  things  that  people  like  to 
munch. 


OLSEN  USED  MOTOR 
BALLY  TO  EXPLOIT 
FILM    IN  DENMARK 

It  may  be  somewhat  late  to  report  on 
exploitation  for  "Crowd  Roars"  in  this 
country,  but  over  in  Copenhagen,  where 
John  Olsen  manages  the  Warner  branch, 
the  film  is  not  quite  so  antique. 


Pictured  here  is  the  racing  car  that  Olsen 
had  driven  through  the  streets  for  six  hours 
every  day  for  six  days  preceding  opening 
of  picture.  Atop  the  car  was  a  comet- 
shaped  sign  with  title  of  picture,  name  of 
theatre  and  playdate  lettered  in  Danish. 

Additional  effort  included  distribution  of 
5,000  teasers  in  English  in  convenient 
spots  on  premises  where  the  British  exhibi- 
tion was  being  held.  These  were  also 
handed  out  to  the  crews  of  the  English  war- 
ships stationed  there  at  that  time.  The 
picture  enjoyed  a  profitable  run  of  eleven 
days  at  the  Coliseum  Theatre. 

The  Club  is  always  glad  to  receive  news 
from  foreign  shores  and  we'll  look  for- 
ward to  hearing  more  about  what  Olsen 
is  doing  to  plug  Warner  product  in  his 
territory. 


Yovim's  Special  Herald 

In  an  effort  to  round  up  trade  from  Xmas 
shoppers  and  children,  J.  A.  Yovim,  man- 
ager of  the  Liberty  Theatre,  Tacony,  Phila- 
delphia, Pa.,  issued  a  one-sheet  size  card- 
board herald  which  read:  "Send  the  Kids 
to  the  Movies  While  You  Do  Your  Xmas 
Shopping — and — Don't  Forget  the  Movies 
Are  Good  for  You  and  That  Tired  Feeling 
After  Shopping — Come  On  and  Relax" 
(Theatre  and  Address).  Printing  was  done 
in  green  and  red  on  white  background. 


Club  Index  for  Month  of  December 


Herewith  we  list  the  many  items  of  exploitation,  etc.,  which  appeared  on  the  Club  pages  during  the  month 
of  December.  By  keeping  this  issue  close  at  hand  you  can  refer  to  it  whenever  necessary  as  a  means  of  locat- 
ing some  particular  form  of  show-selling.  We  hope  our  members  and  readers  are  finding  this  service  useful. 
The  Club  would  welcome  suggestions  to  improve  it. 


Item  Issue  Page 

Aeroplane  Tie-up   24th  53 

Anniversaries   3rd  46 

10th  71 

17th  62 

31st  71 

Benefits   31st  60 

Christmas   Stunts   17  58 

31st  68 

College  Tie-ups   31st  62 

Contests   17th  54 

Cooperative   Ads  17th  62 

17th  63 

24th  47 

31st  77 

Displays   10th  64 

24th  44 

24th  47 

31st  76 

Election  Stunts   17th  63 

Feature  Campaigns  ...  3rd  54 

10th  64 

10th  66 

10th  68 

17th  55 

17th  S7 


Item  Issue  Page 

Campaigns  (Cont'd)  17th  59 

24th  46 

31st  60 

31st  64 

31st  68 

31st  70 

31st  71 

Fire  Department  Tie-up.  3rd  53 

31st  60 

Fronts   10th  64 

10th  71 

17th  56 

17th  62 

24th  52 

31st  71 

31st  71 

Giveaways   3rd  45 

Heralds                           3rd  48 

Institutional  Plugs  17th  59 

Kiddie  Biz   10th  70 

31st  •  64 

Lobbies                             3rd  52 

10th  70 

31st  70 

31st  71 


Item  Issue  Page 

Lobbies  (Cont'd)   31st  71 

Merchant    Tie-up   17th  54 

17th  59 

24th  53 

Newspaper  Ads   3rd  48 

3rd  49 

3rd  52 

3rd  54 

10th  65 

17th  64 

31st  78 

Novelty    Gags   3rd  49 

10th  65 

10th  67 

17th  58 

24th  46 

24th  48 

Post    Office    Tie-up...  3rd  44 

Poster   Work   10th  67 

10th  72 

17th  60 

24th  52 

31st  71 

Premieres   24th  48 

Special  Nites   3rd  45 


Item                             Issue  Psige 

Special  Stories 
About  Printers  Ink- 
Dan    Krendel  10th  69 

Avoiding  Liability— 

M.   Berger   10th  70 

Across  The  City 

Desk   17th  57 

Theatre    Front— Irv- 
ing Sinclair   17th  60 

Start  New  Year  Right 

—Hugh  Borland   ..24th  49 
Do  People  Read  Your 
Ads?— E.  S.  C.  Cop- 
pock   31st  66 

Stage   Weddings   31st  74 

Street  Ballys                  3rd  52 

10th  69 

17th  63 

24th  50 

31st  62 

31st  74 

Trade  Review   Gag.... 17th  54 

Window  Displays    ....  3rd  45 

10th  65 

24th  52 


January  7,1933 


ROUND    TABLE  CLUB 


55 


ANSWERING  SMALL  TOWN  THEATRE 
OPERATION  FROM  THE  FIRING  LINE 


Tom  and  Mrs.  Connie  Edwards 
Offer  Variety  of  Selling  Ideas 
For  the  Exhibitor  Who  Oper- 
ates in  Smaller  Communities 

WE'RE  always  glad  to  hear  from  Tom 
Edwards,  who,  with  his  wife,  Mrs. 
Connie  Edwards,  operates  the  Ozark 
Theatre,  Eldon,  Mo.;  for  his  letters,  even 
though  far  apart,  appear  to  carry  the  answer 
to  smalltown  theatre  operation.  Maybe  it's 
Mrs.  Edwards  who  is  the  guiding  genius; 
maybe  it's  Tom's  wide  experience  as  an  erst- 
while film  salesman  (he  may  still  be  doubling 
as  one).  Anyway,  the  Ozark  clicks  along  at 
a  merry  rate  despite  the  universal  cry  of 
hard  times — mainly  because  Tom  and  Con- 
nie are  forever  giving  it  a  cheerful  little 
push. 

To  begin  with  they  go  after  kiddie  pat- 
ronage and  good  will  in  a  whole-hearted 
way;  not  so  much  on  account  of  actual  cash 
returns,  for  we  all  know  that  isn't  so  much, 
but  for  the  vast  amount  of  good  children 
can  accomplish  in  many  ways  for  a  theatre. 
Various  clubs  have  been^  organized  to  meet 
at  Saturday  matinees,  the  last  one  called 
Tom's  Club  and  used  to  plug  serials.  For 
instance,  he  gave  every  kid  in  town  a  chance 
to  see  the  first  chapter  for  one  cent  and  with 
the  incidental  adult  trade  did  within  two 
dollars  of  business  accounted  for  the  pre- 
vious Saturday. 

Sliding  Scale! 

Tom  told  the  youngsters  that  the  next 
episode  would  cost  them  two  cents;  the 
third,  three  cents,  etc.,  on  up  to  the  tenth, 
which  would  rate  the  usual  10  cents,  pro- 
viding they  didn't  miss  any  of  the  chapters. 
If  that  happened,  their  cards  were  voided. 
He  caught  more  kiddie  patronage  than  ever 
before  and,  incidentally,  more  adult  trade 
at  25  cents  per  copy.  He  plays  a  Western 
at  the  matinee  and  then  spots  it  again  after 
the  regular  nine  o'clock  show  Saturday 
night,  advertising  "Come  at  9 ;  Stay  Till  12 ; 
See  Two  Shows  for  the  Price  of  One."  So 
he  gets  most  of  the  kids  back  again  for 
the  first  show  Saturday  night;  and  do  the 
farmers  like  the  idea  of  two  shows  for  the 
price  of  one !  It's  kept  Saturday  business 
'way  up.  According  to  an  announcement  he 
made,  the  next  time  a  serial  is  started  500 
pennies  are  to  be  thrown  from  the  top  of 
the  marquee,  just  to  make  sure  that  most 
every  kid  will  have  a  penny  for  the  first 
show.  He  tried  a  similar  gag  one  time  on 
the  grown-ups  by  throwing  live  chickens 
off  the  marquee  and  the  stunt  more  than 
stopped  traffic. 

A  Trick  Horse! 

When  looking  through  an  issue  of  "Child 
Life,"  Tom  came  across  instructions  on 
how  to  build  a  trick  horse  and  adapted  the 
idea  to  "Horsefeathers."  A  P.  S.  in  his 
letter  informs  us  that  he  sent  the  plans 
along,  but  we'll  be  darned  if  we  can  find 
same.  Anyway,  he  took  the  heads  and  title 
off  the  regular  one-sheet  to  further  carry 
out  the  scheme.  Credit  for  constructing  the 
horse  goes  to  Tom's  operator,  who  is  also 
a  good  carpenter.  Credit  for  all  excitement 


Here  is  a  tried  and  proven  attention 
gag  wherein  the  youngster  hangs  the 
horse  over  his  shoulders  in  suspender 
fashion  and  propels  himself  with  his  own 
feet.  The  impression  remains  that  he  is 
really  sitting  on  the  dummy  horse. 

in  the  theatre  when  the  horse  first  made  its 
appearance  goes  to  Tom's  nine-year-old 
son,  who  rode  the  gadget  across  the  stage 
and  put  it  through  all  kinds  of  trick  danc- 
ing, falls,  bucking,  trotting  and  whatnot. 
It  was  a  riot,  according  to  reports.  Any 
further  information  on  this  gag  will  have 
to  come  from  Tom  himself,  as  all  we  have 
at  hand  is  a  small  snapshot  too  faint  to 
reproduce. 

The  Edwardes  also  held  their  Annual 
Bathing  Beauty  show  this  season  with  even 
greater  success  than  last.  Maybe  the  rest 
of  you  will  recall  that  each  year  the  Ed- 
wardses  sponsor  the  selection  of  "Miss  Lake 
of  the  Ozarks."  Mrs.  Connie  has  charge  of 
this  stunt  and  we're  here  to  let  you  know 
that  she  does  a  bang-up  job.  Goes  out  and 
sells  the  merchants,  promotes  cooperative 
advertising,  stages  the  entire  show,  etc.  As 
the  year  previous,  K.  C.  and  St.  Louis 
papers  picked  up  the  photos  for  their  roto 
pages.  A  Fashion  Show  was  also  pulled 
off  this  year,  but  Tom  foregoes  sending  de- 
tails, stating  that  it  was  conducted  much 
the  same  as  similar  shows  outlined  in  Club 
pages  from  time  to  time.  He  strongly  rec- 
ommends such  a  show  for  a  general  trade 
reviver. 

Effective  Calendar! 

Now  we  come  to  the  Edwards  monthly 
calendar,  which  is  just  a  bit  different  than 
the  regular  run  of  these  popular  show  ad- 
vertising mediums.  About  4,000  of  these 
are  issued  each  month  and  have  been  so 
well  received  that  people  phone  in  and  reg- 
ister a  kick  if  they  don't  get  them.  Ten 
people  are  called  each  day  until  10  cor- 
rectly name  the  picture  showing  at  the  the- 
atre on  that  day.  Every  single  pass  thus 
far  given  out  has  brought  in  an  extra  ad- 
mission to  the  house.  Some  folks  have  told 
Tom  that  they  keep  the  calendar  right  above 
the  phone  and  never  fail  to  look  at  it  be- 
fore lifting  the  receiver.  Dates  on  the  card 
are  well  spaced  and  permit  room  for  the 
original  catchlines  Tom  makes  up. 

On  that  same  calendar  Edwards  an- 
nounced another  one  of  his  gags  which,  he 
states,  is  going  great  guns.  Copy  read : 
"When  I  was  young  my  mother  dropped  me 


Their  Ideas  Must  Be  Practical 
Because  Their  Theatre  Clicks 
Along  at  a  Pleasing  Pace 
Despite  Cry  of  Tough  Times! 

on  my  head  and  that  is  the  only  excuse  I 
can  give  for  selling  $1  bills  for  40c.  Don't 
miss  Tom's  'Tom  Foolery'  Auction  Sales 
on  Wednesday  and  Thursday  and  buy  50 
cents  worth  of  sugar  for  16  cents. — Tom." 
Or,  "Don't  Miss  Tom's  Auction  Sale,  when 
he  will  give  you  $5  if  he  doesn't  lose  50 
cents  on  any  article  of  staple  groceries.  $1 
Bills  as  Low  as  40  cents." 

He  generally  starts  off  his  Sale  by  auc- 
tioneering off  a  $1  bill,  usually  receiving 
about  75  cents  for  it.  Then  he  auctions  off 
the  75  cents  for  about  40  cents,  and  so  on 
until  the  dollar  has  completely  disappeared. 
Then  he  starts  on  groceries  and  advertises 
that  articles  will  not  be  sold  for  over  half 
what  they  are  actually  worth.  Everything 
is  a  Bargain,  bought  from  local  stores  at 
a  substantial  reduction,  although  Tom  thinks 
the  merchandise  might  be  promoted.  When 
the  merchandise,  etc.,  is  presented  to  the 
patron,  either  Tom  or  the  doorman  takes 
the  article  down  to  the  winner  in  order 
not  to  embarrass  him  by  forcing  appear- 
ance on  the  stage. 

Stilling  Using  Cards! 

Yes,  he's  still  using  birthday  cards  for 
the  school  children  and  thinks  it's  an  excel- 
lent gag  for  any  town.  You  know  what  he 
means — a  tickler  file  full  of  names  and  birth 
dates,  so  a  pass  can  be  mailed  as  a  reminder 
of  the  extraordinary  occurrence. 

A  post  card  size  multistamp  has  also  been 
found  a  great  help  when  in  a  hurry  to  get 
out  some  special  message  at  the  last  mo- 
ment. For  instance,  he  had  a  circus  against 
him  one  Saturday  night  and  at  first  decided 
to  take  it  on  the  chin.  About  30  minutes 
before  show  time  that  night  he  determined 
to  fight  it  out,  got  out  his  multistamp  and 
made  up  some  cards  announcing  a  special 
show  at  10 :45  P.  M.,  directly  after  close 
of  the  circus.  Then  he  went  to  the  show- 
grounds, secured  permission  from  those  in 
charge  to  pass  out  the  circulars  as  the  peo- 
ple went  in  and,  consequently,  picked  up 
about  $25  more  than  he  Teceived  the  pre- 
vious Saturday  night.  Imagine  his  embar- 
rassment. He  also  uses  that  stamp  to  date 
all  heralds  and  for  imprinting  backs  of  ex- 
change heralds  and  other  small  pamphlets. 

Popular  Humor! 

In  line  with  the  popular  brand  of  bath- 
room humor,  such  as  presented  in  publica- 
tions such  as  "Ballyhoo"  for  the  edification 
of  a  considerable  number  of  Americans  these 
days,  Tom  advises  us,  just  as  he  went  to 
press  with  his  letter,  that  Eldon,  Mo.,  and 
Times  Square  are  not  so  far  apart  on  belly 
laughs,  judging  from  the  response  he  re- 
ceived from  getting  out  a  toilet  paper  her- 
ald-for-men-only  on  "Movie  Crazie," 
whereon  was  inscribed  "Wipe  that  frown 
off  your  face — laugh  with  Harold  Lloyd," 
etc.   Distribution  of  250  regulation  diapers 

{CorUinued  on  following  page) 


56 


MOTION    PICTURE  HERALD 


January    7,  1933 


GOODMAN  SENDS  US 
THEATRE  NEWS  FROM 
FAR   EASTERN  CITIES 

From  Manila,  P.  I.,  a  short  time  ago 
came  an  envelope  containing  data  on  a  few 
goings-on  in  show  business  in  the  Far  East, 
including  China,  Straits  Settlements  and 
India.  A  return  address  up  in  the  left  hand 
corner — D.  Goodman,  Manila,  P.  O.  Box 
423 — no  more  no  less,  is  the  only  clue  we 
have  of  the  sender.  Okay  for  that !  Now 
let's  see  what  some  of  our  foreign  brothers 
have  been  up  to: 

Note  the  reproduction  of  a  full  page  on 
"Congorilla."  It  is  part  of  a  special  section 
published  by  Movie  Weekly,  a  Chinese 
paper  with  a  subscription  circulation  of 
7,000  and  street  sale  of  3,000  copies.  One 
copy  was  mailed  to  every  theatre  in  China 
by  presumably  the  Fox  Theatre  interests 
over  there.  Three  thousand  were  printed 
one  side  only  and  sniped  all  over  Shanghai. 
Translate  the  copy  yourselves,  it's  too  much 
for  us ! 

Small  Figures! 

The  other  photo  showing  what  appears 
to  be  a  24-sheet  posted  on  a  dilapidated 
shack  in  Shanghai  is  interesting  in  that  it 
portrays  the  Chinese  or  Japanese  idea  of 
proportions  of  figures  representing  the  hero 
and  heroine  in  the  right  hand  end  of  poster. 
Note  the  diminutiveness  of  the  figures, 
which  more  or  less  corresponds  to  the  small 
stature  of  local  inhabitants.  As  above,  we'll 
leave  it  to  our  readers  to  interpret  the  bal- 
ance of  the  24-sheet. 

On  to  Bombay! 

Continuing  our  sight-seeing  trip  in  the 
Orient  we'll  make  a  stop  in  Bombay  where 
the  "Times  of  India"  informs  us  that  Mr. 
Rustomji  Dorabji,  proprietor  of  Wellington 
Talkies,  is  the  operator  of  the  city's  newest 
and  largest  cinema.  An  "Exclusive  Pre- 
miere" was  a  feature  of  its  opening.  Local 


newspapers  gave  the  event  plenty  of  pub- 
licity. 

Going  over  the  Straits  Settlements  and 
picking  up  a  copy  of  the  "Straits  Times," 
we  get  a  good  idea  of  space  taken  to  adver- 
tise week-end  shows.  A  full  page  was  given 


Here  Is  the  Oriental 
Idea  of  How  a  Twenty- 
Four  Sheet  Should  Look! 


to  a  variety  of  entertainment,  with  "Con- 
gorilla"  the  centre  of  attraction. 

As  we  progress  it  becomes  more  and 
more  evident  that  Contributor  Goodman 
must  have  had  something  to  do  with  the 
effective  advertising  campaign  made  in  the 
Far  East  on  "Congorilla" ;  if  we  are  wrong, 
maybe  he'll  set  us  right  when  next  we  hear 
from  his  neck  of  the  world.  News  from 
correspondents  in  foreign  lands  is  always 
interesting  and  we  will  look  forward  to 
hearing  from  Goodman  again. 


ANOTHER  GAG  FROM 
VERSATILE  GOOKIN 
DOWN  IN  TENNESSEE 

Here  we  are  again  with  the  latest  show 
news  from  Johnson  City,  Tenn.,  where  the 
versatile  George  A.  Gookin,  organist,  musi- 
cal director,  associate  publicity  manager 
and  manager  of  attractions  for  the  Majestic 
Theatre,  regularly  treats  the  town  to  a 
variety  of  thrills  when  exploiting  some 
picture. 

With  the  opening  of  "Air  Mail"  in  mind 
the  resourceful  George  hied  himself  around 
to  his  newspaper  friends  and  sold  them  the 
idea  of  running  a  story  to  effect  that  "A 
Message  From  the  Sky"  would  appear  at 
noon  time  on  playdate.  He  wrote  the  copy 
himself. 

To  make  a  long  story  short  the  papers 
came  through  with  columns  of  free  space 
and  stiff  necks  were  the  fashion  among  a 
majority  of  the  pedestrians  and  other  look- 
ers when  an  airplane  appeared  over  the 
town.  The  pilot  didn't  write  a  message  in 
the  sky  but  zoomed  over  town  in  the  act  of 
dropping  5,000  inexpensive  throw-aways, 
among  which  were  fifty  special  circulars. 
Believe  it  or  not,  advises  Gookin,  twenty 
of  these  were  found  and  returned  to  the  box 
office,  despite  a  brisk  wind  which  carried 
the  paper  on  building  tops  and  out-of-the- 
way  places.  The  entire  cost  came  to  $5  for 
the  plane  hop  and  $7.50  for  throwaways. 

An  old  gag,  admits  the  energetic  George, 
but  it  worked  like  a  charm  and  materially 
aided  box  office  receipts.  Maybe  the  ad- 
vance interest  he  created  through  newspaper 
publicity  was  responsible  for  the  large 
amount  of  interest  in  the  stunt.  At  any 
rate,  more  power  to  our  Club  member  down 
in  Johnson  City,  and  we'll  be  looking  for 
further  word  on  his  show-selling  activities. 


Brenon  On  His  Own 

Herbert  Brenon,  Jr.,  formerly  in  charge 
of  a  house  at  Fort  Smith,  Ark.,  has  leased 
the  Playhouse  Theatre  at  Fairhope,  Ala. 


DELIS  ENGINEERED 
BIG  CAMPAIGN  FOR 
PALACE  REOPENING 

Newspaper,  radio  and  a  variety  of  adver- 
tising and  exploitation  activities  featured 
the  campaign  made  on  "Grand  Re-Opening 
of  the  Million  Dollar  Palace  Theatre,  Can- 
ton, Ohio,  by  Manager  George  Delis." 

Advance  action  included  careful  distribu- 
tion of  fifteen  24-sheets,  two  hundred  2- 
sheets,  100  one-half  sheet  cards  and  the 
posting  of  one  hundred  special  window 
cards  in  all  parts  of  the  town  and  outskirts 
within  a  radius  of  thirty  miles.  A  front  page 
story  was  secured  in  the  local  newspaper, 
as  well  as  out-of-town  papers,  concerning 
the  reopening  and  attraction.  Newspaper 
advertising  was  also  used  in  local  and  out- 
of-town  papers  10  days  in  advance.  The 
radio  made  announcements  four  times  daily 
over  a  ten-day  advance  period. 

Additional  efforts  included  placing  of 
pieces  of  linoleum  on  sidewalks  with  copy : 
"Step  On  It — Attend  the  Grand  Reopening 
of  the  Palace  Theatre,  Etc." ;  promotion  of 
a  large  cooperative  ad;  use  of  tire  cover 
advertisements ;  special  front  on  theatre ; 
special  displays  in  stores;  two  striking  24- 
sheet  cutouts  on  top  of  marquee  at  either 
side ;  display  of  telegrams  from  RKO  stars ; 
miniature  cards ;  special  banners ;  signs  on 
street  cars  and  buses ;  distribution  of  5,000 
telegrams  via  Western  Union  messengers; 
inserts ;  display  pennants  and  special  circu- 
lars. 

We  have  one  of  the  special  house-to- 
house  cards  before  us,  enclosed  in  envelope 
and  reading :  "Howdy  Folks ! — Here's  a 
Hot  Tip  For  You ! — How  to  Save  Gas, 
Coal  and  Electricity — Confidential  Informa- 
tion and  Instructions  inside !"  The  en- 
closed card  told  them  all  to  "Shut  Off  the 
Furnace !  Turn  Out  the  Light !  Turn  Off 
the  Gas ! — And  Take  the  Whole  Family  to 
See  the  Show  You've  Been  Waiting  For  at 
the  Palace  Theatre." 

Delis  also  had  the  cashiers  'phone  homes 
three  days  in  advance,  arranged  for  an  at- 
tractive floral  display  in  the  lobby  and  used 
a  number  of  other  regular  advertising 
stunts. 

Certainly,  all  the  action  outlined  above 
ought  to  have  gotten  Delis  off  to  a  good 
start  with  his  new  venture  in  the  interests 
of  A.  G.  Constant,  general  manager  of  the 
Palace  and  other  theatres  out  Canton  way. 
We'll  hope  to  tell  you  all  more  about  what's 
going  on  there  in  future  issues  and,  in  the 
meantime,  will  sign  off  with  sincere  wishes 
for  success. 


SMALL  TOWN  OPERATION 

(.Continued  from  preceding  page) 

on  the  occasion  of  "Blessed  Event"  was  an- 
other gag  that  made  them  chuckle.  He  also 
had  a  line  in  the  lobby  with  all  sorts  of 
other  baby  accessories  hanging  therefrom. 
Tom  works  on  the  reliable  old  theory  that 
if  you  can  start  them  gabbing  you'll  do 
business,  which  is  undoubtedly  a  pretty 
good  rule  to  follow. 

Tom  says  that's  all  from  the  Edwardes 
this  time  and  we  are  forced  to  echo  his 
statement.  He  has  given  managers  situated 
as  he  is  the  lowdown  on  what  it  takes  to 
build  small  town  patronage.  How  about 
some  of  the  rest  of  the  gang  coming  through 
with  an  exchange  of  information  we  can 
pass  back  to  Edwards? 


January  7,1933 


ROUND    TABLE  CLUB 


57 


SORIERO  HELPED  BOOST  STATE  PRODUCT 

The  novel  idea  of  mailing  a  letter  typed  on  a  very  thin  sheet  of  rolled  copper  was  recently 
put  into  effect  from  the  Tucson,  Arizona,  office  of  Fox  West  Coast  Theatres  by  District  Manager 
Thomas  D.  Soriero  in  conjunction  with  a  state-wide  move  to  boost  the  copper  industry  with 
newspaper  and  radio  publicity  and  exhibits  at  theatres,  etc. 

Placing  a  piece  of  copper  right  before  the  reader's  eye,  plus  the  fact  that  the  metal  could 
be  rolled  thinly  enough  to  use  in  a  typewriter,  was  certainly  a  corking  way  to  get  across  a 
message  and  reflects  originality  and  showmanship  from  Soriero. 


ELLIS  BRODIE  WAGED 
EFFECTIVE  CAMPAIGN 
ON  CURRENT  PICTURE 

An  old  fashioned  torchlight  parade,  nov- 
elty advertising  in  the  form  of  telegrams, 
tabs,  gag  cards  and  elaborate  lobby  and 
front  displays  and  other  effective  exploita- 
tion, featured  the  campaign  made  on 
"Phantom  President"  by  Ellis  Brodie,  man- 
ager of  the  Paramount  Theatre,  Haverhill, 
Mass. 

Used  Telegram  Gag! 

Telegrams,  supposed  to  have  been  sent 
by  George  M.  Cohan,  were  received  and 
read  at  Kiwanis,  American  Legion  and 
Country  Club  meetings,  as  outlined  in  the 
exploitation  manual.  The  gist  of  the  mes- 


sages was  that  he  (Cohan)  was  running 
on  the  laugh  ticket  and  that  other  candidates 
were  taking  the  campaign  too  seriously. 

The  5,000  tabloids,  secured  gratis  from 
the  advertising  department  of  a  Boston 
newspaper,  were  distributed  to  patrons  as 
they  left  the  theatre  one  week  prior  to 
opening.  These  were  folded  small  as  possi- 
ble so  that  patrons  would  put  them  in  their 
pockets  instead  of  discarding  them  in  or 
near  the  theatre  entrance.  A  remarkably 
small  number  were  found  outside,  proving 
that  in  a  majority  of  cases  the  tabs  were 
taken  home  and  read. 

Good  Advance  Campaign! 

A  few  days  in  advance  of  the  torchlight 
parade,  which  was  staged  the  night  before 
opening,  the  front  page  of  the  local  paper 
was  used  to  insert  notices  that  a  big  politi- 
cal parade  and  rally  was  due  on  Friday 
night.  In  addition,  a  sound  truck  was  ap- 
propriately bannered  and  records  were 
played  over  its  route  between  5  and  7 
o'clock.  At  7.15  P.  M.  the  parade  formed 
in  front  of  the  theatre  and  with  the  sound 
truck  in  the  van,  started  its  line  of  march. 
Five  autos  owned  by  theatre  employees  fol- 
lowed with  red  and  green  flares.  Behind 
the  autos  came  about  50  young  fellows,  with 
20  of  them  bearing  banners  on  which  were 
slogans  such  as :  "Two  Dimes  For  every 
Nickel,"  etc.  Small  political  cards  were 
distributed,  the  public  address  system  broad- 
cast  the    "Schnozzle"    comedy  campaign 


speech  and  about  a  gross  of  flares  were 
burned. 

One  thousand  "Schnozzle"  novelty  cards, 
with  the  movable  chain  nose,  were  dis- 
tributed among  schools  and  business  estab- 
lishments and  proved  a  corking  word-of- 
mouth  advertising  gag,  because  everyone 
showed  the  trick  to  someone  else. 

The  small  photo  will  convey  a  good  idea 
of  the  grotesque  looking  front  and  foyer 
display  used  one  week  in  advance.  A  very 
elaborate  false  front  was  constructed,  done 
in  a  variety  of  colors  and  carrying  out  the 
parade  idea  with  slogans,  banners,  etc. 
Cutouts  of  Durante  and  Cohan  were  placed 
at  either  end. 

It  seems  like  old  times  again  to  digest  one 
of  Ellis  Brodie's  campaigns  and  we're 
mighty  glad  to  again  see  his  name  among 
the  articles  in  this  department.  This  is  the 
season  for  him  to  come  through  with  a  lot 
of  good  show-selling  tips  for  his  fellow  Club 
members  and  we'll  be  on  the  lookout  for  a 
lot  more. 


SOMETHING  new  in  cooperative  ads  is 
always  reaching  Club  headquarters  from 
some  corner  of  the  country  and  this  time 
honors  go  to  Miss  Anna  Bell  Ward,  assist- 
ant general  manager  of  the  Phoenix  Amuse- 
ment Company,  Lexmgton,  Ky.,  for  promot- 
ing one  of  the  most  novel  double  trucks  we've 
had  the  pleasure  of  looking  at  this  season. 

Take  a  look  at  the  accompanying  illus- 
tration and  see  if  you  all  don't  agree  that 
Miss  Ward  hit  upon  an  ingenious  method 
to  place  her  current  attraction  at  the  Ben 
Ali  and  names  of  local  merchants  before 
the  public  eye.  Lest  you  cannot  read  the 
printed  rules  of  the  game  the  idea  was  to 
fill  in  names  of  all  states  in  the  U.  S.  map, 
number  of  electoral  votes,  an  estimate  of 
which  way  each  state  would  go  politically 
and  then  to  color  in  the  map  in  any  way  de- 


BROADWAY  FRONT! 


Above  photo  shows  the  Broadway  send- 
off  given  a  Tom  Mix  film  by  Lou  Brandt, 
manager  of  Globe  Theatre,  New  York  City. 
The  entire  upper  portion  of  the  house  was 
covered  with  a  giant  banner.  What  a 
camel  had  to  do  with  Tom  Mix  we  don't 
know,  but  one  was  led  by  an  attendant 
dressed  in  Indian  costume  to  ballyhoo  the 
film,  and  the  stunt  attracted  plenty  of 
attention. 


sired.  Guest  tickets  ranging  from  one  pass 
to  a  season  pass  were  offered  for  the  best 
and  neatest  answers.  The  decision  was 
made  by  an  appointed  committee  of  local 
judges  and  employees  of  newspaper  and 
theatre  were  barred  from  entry. 

Rather  a  neat  job,  eh,  and  here's  con- 
gratulations to  this  well  known  show- 
woman  of  Kentucky  for  her  share  in  put- 
ting over  such  an  attractive  co-op  stunt. 
We  know  for  a  fact  that  she  received  a  com- 
plimentary letter  from  W.  G.  Bishop,  field 
publicity  manager  for  M-G-M  for  pro- 
moting such  a  timely  ad  that  he  laid  plans 
to  use  the  same  idea  in  other  cities.  Note 
that  each  state  represented  a  local  mer- 
chant. If  you  can't  adapt  the  same  idea  to 
your  needs  before  next  election  time,  save 
it  until  then.    Thank  Miss  Ward  for  this. 


A  NOVEL  NEWSPAPER  TIE-UP! 


58 


MOTION    PICTURE  HERALD 


January    7,  1933 


MAKE  THIS  A  BANNER  YEAR-JOIN! 


MORT  GOLDBERG 

hails  from  out  in  Los  Angeles,  Calif., 
where  he  skippers  the  Fox-Westlake  Thea- 
tre for  West  Coast  Theatres.  We  are  also 
in  receipt  of  his  application  for  mennber- 
ship  in  the  Round  Table  Club  and  want 
him  to  know  that  we're  mighty  glad  to 
have  him  with  us.  Mort  has  2,000  seats 
to  fill  in  the  Westlake  and  we're  going  to 
check  up  on  him  until  he  lets  his  fellow 
Round  Tablers  know  how  he  performs  this 
feat  of  showmanship.  What  say,  Mort? 
Drop  us  a  line  in  the  near  future. 

V 

CHARLES  A.  WHYTE 
sends  the  Club  his  application  for  mem- 
bership from  far  off  Haines,  Alaska,  where 
he  holds  down  the  post  of  co-manager  of 
the  Coliseum  Theatre.  His  name  adds  an- 
other to  the  Farthest  North  contingent  of 
the  Round  Table  and  we'll  look  forward 
to  hearing  what  he  and  his  associates  are 
doing  to  sell  shows  in  their  neck  of  the 
country.  Shoot  along  some  information, 
Charlie,  for  the  gang  will  be  interested  to 
get  a  line  on  showbusiness  conditions  up 
and  around  Haines. 

V 

ROY  N.  WOLFF 

is  another  Californian  to  join  the  ranks  of 
the  Round  Table  army  and  he  has  charge 
of  the  Fox-Manchester  Theatre  in  Los 
Angeles.  It  is  also  a  great  pleasure  to 
acknowledge  his  application  for  Club 
membership  and  to  know  that  he,  too,  Is 
heartily  in  accord  with  a  wish  to  help  keep 
up  the  good  work  being  done  universally 
by  every  man  in  this  outfit.  Let's  hear 
from  you  regularly,  Roy,  as  to  what  you 
and  your  staff  are  doing  to  boost  the  box 
office. 

V 

MERRILL  F.  HANNA 
manages  the  Hollywood  Theatre  out  in 
Detroit,  Mich.,  and  he's  still  another  new 
Club  member  in  line  for  introduction  to 
the  rest  of  this  organization.  Meet  the 
rest  of  the  fellows,  Merrill,  and  then  prove 
to  all  of  them  that  you  Intend  to  do  your 
share  of  the  good  work  by  sending  along 
some  show-selling  ideas  we  can  pass  along 
the  line.  What  was  that  last  stunt  you 
put  over  that  helped  boost  trade?  Shaot 
along  an  account  of  it  and  we'll  do  the 
rest  from  this  end  of  the  Table. 

V 

TOM  M.  STEELE 

sends  the  Club  his  application  for  mem- 
bership from  Ottawa,  Kansas,  where  he 
performs  the  dual  role  of  managing  the 
Fox-Strand  and  Webster  Theatres.  We  are 
glad,  indeed,  to  list  his  name  among  this 
great  army  of  showmen  and  hope  that 
Steele  will  find  time  among  his  many 
duties  to  now  and  then  let  his  fellow  show- 
men know  what's  doing  out  in  his  town. 
We'll  be  looking  for  his  next  communica- 
tion. 


A.  SLIMAN 

Is  located  down  South  In  New  Iberia,  La., 
where  he  just  recently  became  sole  owner 
and  manager  of  the  Evangeline  Theatre, 
a  house  formerly  managed  by  Ellas  Ellas. 
According  to  a  photo  of  the  Evangeline 
on  the  letterhead  the  house  is  certainly 
good-looking,  with  its  long  marquee  and 
pretentious  upright  electric  sign.  Just  as 
soon  as  Sliman  oils  up  his  typewriter, 
we'll  be  telling  you  all  more  about  what 
he's  doing  in  showbusiness. 

V 

E.  D.  DORREL 

is  in  charge  of  the  Fox  Theatre,  a  Fox- 
Midwesco  house  at  Beatrice,  Neb.,  and 
we're  taking  this  opportunity  to  acknowl- 
edge his  application  for  membership  In 
the  Round  Table  Club.  Now  that  he  has 
taken  the  vow  to  do  his  utmost  fo  help 
keep  these  pages  full  of  show-selling  In- 
formation, we'll  await  with  interest  his 
next  communication. 

V 

K.  L  LI 

Is  the  managing  director  of  the  Chalerm 
Krung  Theatre,  a  United  Cinema  Com- 
pany house  in  Bangkok,  Slam,  and  it  is  a 
pleasure  to  also  list  his  name  among  the 
Club's  new  members.  Li's  application  is 
further  proof  of  the  International  scope 
of  this  organization's  activities  and  we 
predict  readers  will  be  very  much  inter- 
ested in  learning  what  Is  going  on  In  show- 
business  over  In  Bangkok. 


HERE'S    THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name   

Position   

Theatre   

Addrest   

City   

State   

(Mall  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


ED  BENHAM 

hails  from  out  in  Yuba  City,  California, 
and  he  is  now  another  duly  recorded  mem- 
ber of  this  great  organization  of  showmen. 
Ed  broke  Into  showbusiness  back  in  '13,  at 
which  time  he  functioned  same  as  at 
present — as  owner-manager.  Since  that 
time  he's  worked  for  the  circuits  and  re- 
cently completed  the  cycle  by  taking  over 
Smith's  Theatre  in  Yuba  City,  where  he 
has  been  doing  pretty  well  in  spite  of 
tough  opposition.  He  tells  us  he  might 
submit  a  pretty  good  show-selling  idea  to 
this  department  some  time,  and,  then 
again  he  might  not.  So  that's  the  way 
the  matter  stands  at  present.  At  any  rate, 
we're  mighty  glad  to  have  Ed  with  us 
and  will  let  nature  take  its  course. 

V 

CHESTER  W.  McLEAN 

informs  us  that  he  awoke  on  a  December 
morning  in  the  year  1932  and  found  him- 
self a  manager  and,  therefore,  eligible  for 
one  of  the  framed  certificates  of  Round 
Table  membership  which  grace  the  offices 
of  several  thousand  showmen  the  world 
over.  Prior  to  his  appointment  Chef  served 
three  years  as  assistant  manager  of  the 
Publlx-Paramount  Theatre  in  Providence, 
R.  I.,  and  his  promotion  places  him  at  the 
helm  of  the  Imperial  Theatre,  Pawtucket, 
R.  I.  Congratulations,  Round  Tabler,  and 
now  let's  see  what  you  can  do  to  help  the 
good  work  along. 

V 

J.  LAVENDER 

holds  down  the  job  of  advertising  director 
of  the  Plaza  and  Lyric  Theatres,  respec- 
tively located  in  Fayetteville  and  Oak  Hill, 
W.  Va.,  and,  in  adaition,  acts  as  assistant 
manager  of  the  Plaza.  He's  another  new 
Round  Tabler  In  line  for  introduction  to 
his  many  fellow  members  and  we're  glad 
of  the  opportunity  to  present  his  name. 
La  Vender  should  be  in  an  excellent  position 
to  furnish  this  department  with  Information 
it  constantly  seeks  and  we'll  be  on  watch 
for  his  contributions.  Let  the  gang  know 
what's  keeping  you  busy,  J.  L.,  and  we'll 
pass  the  word  along. 

V 

JACK  ALGER 

not  only  manages  the  Valley  Theatre, 
Spring  Valley,  III.,  but  has  charge  of  art 
work  for  other  Alger  houses  on  the  circuit. 
We  are  taking  this  opportunity  to  acknowl- 
edge his  application  for  membership  and 
hope  he,  too,  will  do  his  full  share  toward 
sending  in  material  to  help  keep  this  de- 
partment the  livest  and  most  up-to-date 
of  its  kind  In  the  world.  In  adidtion  to 
word  of  what  he's  doing  In  the  way  of 
house  management  we'd  like  to  see  some 
samples  of  his  art  work,  so  shoot  some 
dope  along,  Jack,  at  the  first  chance  that 
presents  itself. 


January  7,1933 


MOTION    PICTURE  HERALD 


59 


THE  I^ELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the 
distributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1^32,  unless  otherwise  specified 


ALLIED  PICTURES 


FIRST  NATIONAL 


Features 


Title  Star 

A    Man's   Land   Hoot  Gibson-Marion    Shilling..  .Juno 

Boiling  Point,  The   Hoot  Gibson-Helen  Foster   July 

Cowboy   Counsellor   Hoot  Gibson-Sheila  Manners. ..  .Oct. 

Intruder,   The   Monte  Biue-Llla  Lee   Dec. 

Iron  Master,  The   Liia  Lee-Reginald   Denny  Nov. 

Oflcer   13   Monte  Biue-Llla  Lee   Nov, 

Parisian  Remanee,  A   Lew  Cody-Marion  Shilling  Oct. 

Stoker,  The   Monte  Blue-Dorothy  Burgess. .  .June 

Unhely   L«ve   H.   B.   Warner- Li  la   Lee  June 


Coming  Feature  Attractions 


Running  Time 
Rel.  Date      Minutes  Reviewed 

. .  65  J  une  11 

..70.... July  23 
..63  Oct.  8 


15... 
15... 
26... 

I... 
26... 

I... 
15... 

I... 


...69  Dec. 

. .  .67  Dec. 

...77.... Sent. 

. .  .70  June 

...78.... July 


10 
3 
17 
25 
9 


A  Shriek  In  th«  Night  

Anu  Karenlaa   

Beyend  the  Law   

Davy  Jones'  Letker  ,  

Eleventh  Cemmandmtnt   

Midnight  Alarm   

Nestors.   The   Monte  Blue 

Pullman  Car   

Red  Kisses   

Slightly  Used   

Three  Castles   

Valley  of  Adventure,  The  Monte  Blue 

Without  Children   


ARTCLASS  PICTURES 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Night  Rider.  The   Harry  Carey   June   72  

They  Never  Come  Back  Regis  Toomey- Dorothy  Sebastian. May   63  June  II 


COLUMBIA 

Features 

Title  Star  Rel. 

American  Madnoss   Walter    Huston-C.  Cummlngs- 

K.    Johnson   Aug. 

Bitter  Tea  tf  Oeaaral  YM....B.  Stanwyck-Nils  Aether   Jan. 

By  Whose  Hand?  Ben   Lyon-Barbara   Weeks  July 

DMCDtioD   Leo  Carrillo- Barbara  Weeks- 
Nat  Pendleton   Nov. 

Forbidden   Trail   Buck  Jones-Barbara  Weeks  Nov. 

Hello    Treuble   Buck    Jones-Llna    Basauette. . .  ..  July 

Last  Man.  The   Chas.   Bickford-C.  Cummings. .  .Aug. 

Man   Against   Woman  Jack  Holt-Lillian  Miles   Nov. 

McKenna  of  the  Mounted  Buck  Jones-Greta  Granstedt. . . .  Aug. 

Night  Club  Lady,  The  Adorohe   Meniou-Mayo  Methot- 

Skeets  Gallagher   Aug. 

Night   Mayor,   The   Lee  Tracy-Evaiyn   Knapp  Aug. 

No   More   Orchids   Carole  Lombard-Lyie  Talbot. ...  Nov. 

Speed    Demon  Wm.  Collier.  Jr.-Joan  Marsh. ..Nov. 

Sporting  Age,  This   Jack   Holt-Evaiyn   Knapp  Sent. 

That's  My  Boy   R.    Cromwell-Dorothy  Jordan- 
Mae  Marsh   Oct. 

Two    Fisted    Law   Tim   McCoy-Alice   Day  June 

Vanity  Sb'oet   C.  Bickford-Helen  Chandler  Oct 

Virtue   Carole   Lombard- Pat  O'Brien. ,  .Oct. 

War  Correspondent   Jack  Holt- Ralph  Graves-Llia 

Lee   July 

Washington  Merry  Ge  Round..  Lee  Traey-C.  Cummings   Oct. 

Western   Cede,   The   Tim  McCoy-Nora  Lane  Sept. 

White   Eagle   Buck  Jones-Barbara  Weeks  Oct. 

Coming  Feature  Attractions 

Air  Hostess   Evalyn   Knapp-Jaraes  Murray- 

Thelma  Todd   Jan.  I5,'33. 

As  the  Devil  Commands  Alan    Dlnehart-Neii  Hamilton- 
Mae  Clarke   

Brand   Inspector,   Th«  Tim    McCoy-Florence  Britton  

Brief   Moment   Barbara  Stanwyck   

California  Trail,   The  Buck  Jones-Helen  Mack   

Child  of  Manhattan   John  Boles-Nancy  Carroll  

Cornered   Tim  McCoy   

Destroyer,  The   

End  of  the  Trail,  The  Tim  McCoy-Luana  Walters   

Fighting  for  Justice  Tim  McCoy-Joyce  Compton  

Forgotten    Man.    The  Jack  Holt   

Hurricane    D«ek   Jack  Holt   

Man  of  Action  Tim   McCoy-Caryl  Lincoln  Jan.  20.'33. 

Mir 


Running  Time 
Date      Minutes  Reviewed 

15  78....July  » 

6.'33  80....  Nov.  26 

6  64   


4. 
18. 

15. 
31. 
15. 
26. 

27. 
19. 
25. 
5. 
15. 

6. 

8. 
15. 

25. 

25. 
15. 
16. 
7. 


.67   

.71  Sept.  24 

.68  Dec.  10 

.66   

.68  Sept.  3 

..68  Dec.  3 

..74  Nov.  19 

,.65....  Nov.  26 

..67. ...Oct.  15 

..71....  Dec.  3 

..57  

.67. ...Oct.  29 
..69....  Nov.  5 

,.77  Aug.  20 

..78... Oct.  1 


..67. 


.Oct. 


«lke 


Obey  the   Law  Leo  Carrillo-Lols  Wilson-Dickie 

Moore   

Parole  Girl   

Pearls  and  Emeralds   

Rule«  for  Wlv»«   

So  This  Is  Africa  Bert   Wheeler- Robt.  Woolsey- 

Raquel  Torres   

State   Trooper   Regis  Toomey- Evalyn  Knapp... 

Sundown   Rider.  The..  Buck    Jones-Barbara  Weeks  

TrMHR   Buck  Jones-Shirley  Grey  

Wild  Stallion   Wm.   Janney- Dorothy  Appleby.. 


FIRST  DIVISION 

Features 


Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Condemed  to  Death  Arthur   Wontner   Sept.   15  70  July  23 

Goona    Gsona   Nov.    25  65  Aug.  27 

Monte  Carlo  Madness   Sari   Maritza   Sept.   15  64  June  11 

Ringer,    The   Frankiyn  Dyall   Sept.   15  60  June  II 


Features 

Title  Star  Rel.  Date 

Cabin   in  the  Cotton   Richard   Bartheimess   Oct.  15. 

Central    Park   Joan    Biondeii   Dec.  ID. 

Crash,    The   Ruth  Chatterton   Oct.  8. 

Crooner   David   Manners   Aug.  20. 

Dr.   X   ...Lionel   Atwili-Fay   Wray  Aug.  27. 

Life  Begins   Loretta    Young-Eric    Linden. ..  .Oct.  I. 

Love  Is  a  Racket  Douglas    Fairbanks,    Jr  June  25. 

Match  King.  The   Warren  Wiiiiam-Lili   Damita. . .  Dec.  31. 

Silver    Dollar   Edward  G.  Robinson   Dec.  24. 

Tenderfoot,   The   Joe   E.   Brown  June  18. 

They  Call  It  Sin  Loretta    Young-Geo.    Brent  Nov.  5. 

Three   on   a   Match  Biondeil-Wiillam-Dvorak-Davis.  .Oct.  29. 

Tiger    Shark   Edward  G.   Robinson  Sept.  24. 

Two   Seconds   Edward  G.   Robinson  June  4. 

Week-End   Marriage   Loretta  Young-Norman  Foster. .  .July  9. 

You  Said  a  Mouthful  Joe  E.  Brown   Nov.  26. 


Running  Time 

Minutes  Reviewed 

 78.... Sept.  10 

 55....  Nov.  19 

 58....S0Pt  17 

 68  Aug.  6 

 77.... Juno  II 

 72....  Aug.  13 

 72  June  18 

 79....  Dec.  17 

 78. ...Nov.  5 

 70....  May  28 

 74  Sept.  3 

 Get  I 

..80  Aug.  27 

..68.. ..May  2S 

..66....June  II 

..72....  Nov.  19 


Coming  Feature  Attractions 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Blondle  Johnson   Joan  Biondeli-Chestor  Morris. .. Feb.  25,'33  

Central  Airport   Richard  Bartheimess   

Elmer  the  Great  Joe   E.  Brown  

Employees  Entrance   W.  Wiillam-Loretta  Young  Feb.    Ii,'33  78  Dec.  24 

Ex-Lady  Bette  Davis-Gene  Raymond  

Frisco  Jenny   Ruth   Chatterton   Jan.    I4,'33  76  Dec.  17 

Mind   Reader,  The  Warren  Wililam-C.  Cummings  

She  Had  to  Say  Yes  Loretta  Young-Lyle  Talbot  

20.000  Years  in  Sing  Sing...  Bette   Davls-Spencer  Tracy  Feb.     I, '33  Nov.  i 


FOX  FILMS 


18.... 

7.... 

4.... 
31.... 


30.... 
25.... 
25.... 
4... 


21  

14  


Features 

Title  Star  Rel. 

Almost   Married   Violet  Homing-Ralph  Bellamy- 
Alexander    Kirkland   July 

Call   Her  Savage   Bow-Owsiey-Todd-Roland   Nov. 

Chandu,    The    Magician  Edmund    Lowo-Beia  Lugosl- 

..Irene   Ware   Sept. 

Congorilla   Mr.  &  Mrs.  Martin  Johnson.  ..Aug. 

Down  to   Earth  Will   Rogers- Irene   Rich  Sept. 

First  Year.  The   Gaynor-Farreil   July 

Golden   West,   The  Geo.    O'Brien-Janet  Chandler- 
Marion  Burns  Oct. 

Handle    With    Care  Jas.  Dunn-Boots  Mallory   Dec. 

Hat  Check  Girl  Sally  Eiiers-Ben  Lyon   Seat. 

Me  and  My  Gal   Joan   Bennett-Spencer  Tracy...  Dee. 

Painted   Woman,   The  P.  Shannon-Spencer  Tracy-Wm. 

Boyd   Aug. 

Passport  to   Hell,    A  Elissa    Landi-Paul  Lukas-A 

Kirkland- Warner  Oland   Aug. 

Rackety   Rax   Victor  McLaglen-Greta  NISMn- 

Nelt    O'Day   Oct. 

Rebecca  of  Sunnvbrook  Farm..  Marian  Nixon-R.  Bellamy  July 

Robbers  Roost   George  O'Brien- Maureen 

O'Sulllvan   Jan. 

Second  Hand  Wife  Sally  Ellers-Raiph  Bellamy  Jan. 

Sherlock    Holmes   Olive  Brook-Miriam  Jordan  Nov. 

Six  Hours  to  Live  Warner  Baxter-John  Boies-Mir- 
iam Jordan   Oct. 

Tess  of  the  Storm  Country. ..  Janet  Gaynor-Chas.  Farrell  Nov. 

Too  Busy  To  Work  Will   Rogers-Marian   Nixon.  ...Nov. 

Wild  Girl   Joan    Bennett-Charles  Farrell- 

Ratph  Bellamy   Oct. 

Coming  Feature  Attractions 

Bad    Boy   James    Dunn-Sally  Eiiers  

Broadway    Bad   Joan  Biondeii  •  Ginger  Rogers 

RIcardo  Cortez   Feb.  i2,'33. 

Cavalcade   Clive  Brook-Diana  Wynyard  

Dangerously    Yours   Miriam  Jordan-Warner  Baxter.. .Jan.  29,'33. 

Face  In  the  Sky  Spencer  Tracy-Marian  Nixon- 
Stuart    Erwin   Jan. 

Hot  Pepper   Victor  McLaglen-Edmund  Lowe- 

Luoe  Velez-EI   Brendel   Jan.  22,'33. 

Infernal   Machine.  The  Genevieve  Tobln-Chester  Morris- 
Alexander    Kirkland   Feb.  5,'33.. 

Man-Eater    Marion  Burns-Kane  Richmond  

Paddy.  The  Next  Best  Thing.. Janet  Gaynor   

Road  to   Heaven  Boots  Mallory-A.  Kirkland  

Smoke  Lightning   George  O'Brien-Nell  O'Day  Feb.  I9,'33.. 

State  Fair   Janet   Gaynor-WIii  Rogers-Lew 

Ayres-Saliy  Eilers-Norman 

Foster- Frank  Craven   

Walking    Down    Broadway  James  Dunn-Boots  Mallory- 

Zasu   Pitts-Minna  Gombell  

Zoo  In   Budapest   Gene  Raymond-Loretta  Young..   


Running  Time 
Date      Minutes  Reviewed 


17  51 

27    88. 


...74. 
..  ..72. 
..  ..73. 
..  ..80. 


.  .74. 
.75.. 
..64.. 
....78.. 


.72.. 
.75.. 


23  75. 

3  80. . 

8.'33  

I. '33  

6  69., 

16  80. 

20  75, 

13  70. 

9  74.. 


..Dee.  3 

..Sept.  17 

..July  l( 

..July  23 

..July  2S 

..Oct.  IS 

. .  Dec  24 

..Sept.  24 

.Dec.  17 

..Aug.  13 

..Sept.  3 

..Oct.  29 

..July  16 


.  Nov.  2( 

.Oct.  29 

.  Nov.  26 

Nov.  12 

Oct.  8 


i5.'33. 


FREULER  FILM  ASSOCIATES 

Features 


Title 

Fighting  Gentleman. 


Running  Time 

Star  Rel.  Date      Minutes  Reviewed 

The  Wm.  Collier,  Jr.-Joseohino 

Dunn-N.Moorhead   Oct.     7  65  Oct.  15 

Fortv-NIners.    The  Tom  Tyler   Oct.    28  59   

Gambling  Sex   Ruth  Hall-Grant  Withers  Nov.    21  65   

Penal  Code,  The  Regis  Toomey-Helen  Cohan  Dec.  23  

Savage    Girl,    The  Rochelie  Hudson-Walter  Byron.  . Dec.  5  


Coming  Feature  Attractions 


Black  Cat.  The  

East  of  Sudan  

Green  Paradise   

Kiss    of    Araby  Jan.  3I,'33. 

My  Wandering  Boy  

Red   Man's  Country  

Silent  Army,  The  

Sisters  of  the  Follies    

When  a  Man  Rides  Alone  Tom   Tyler   Jan.  I4,'33. 


60 


MOTION    PICTURE  HERALD 


January    7,  1933 


(THE  RELEASE  CH ACT— CONT'D ) 


MAJESTIC 

Features 

Running  Time 

TItIa  Star  Rel.  Date      Minutes  Reviewed 

Crusader.  The   .Evelyn  Brent-H.  B.  Warner  Oct.      1  72  Oct.  8 

Geld   Jack  Hoxie-Allce  Day   Sept.   15  S3   

Hearts  sf   Humanity  Jean  Hersholt-Jaelile  Searl   Sept.     1  70  Sept.  24 

Law  and   Lawless  JaeK    Hoxie-Hllda   Mereno   Ncv.  30  

Outlaw  Justice   Jack  Hoxle-Dorothy  Gulliver  Oct.     1  61   

Phantom   Express.  The... .....Sally  Blane-Wm.  Collier,  Jr  Sept   IS  70  Sept.  24 

Unwritten  Law.  The  Greta  NIssen-Skeets  Qallaihsr.. .Nov.  15  

Vampire  Bat.  The  Lionel  Atwill-Fay  Wray   Dee.  IS  

Via  Pony   Exprei*   Jack  Hoxle-Marcellne  Day   Dec.  IS  


Coming  Feature  Attractions 


Comeback,  The   Benny  Rubin  

Public  Be  Damned.  The.....  

Sins.    You   Sinner   Jan.    15, '33. 

Woman   In   the   Chair.   The  Feb.  I5,'33. 


MAYFAIR  PICTURES 


.64  Oct.  29 

..67  Oct.  29 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Alias   Mary  Smith    ..........  Gwen  Lee-Jolin  Darrow   July  15  

Behind  Jury  Doors  .Helen  Chandler-Wm.  Collier,  Jr.. .Dec.      1  67   

Gorilla   Ship,   The.  Ralph  Ince-Vera  Reynolds  June    II  66  Aug.  27 

Heart   Punch  Marion  Shilling-L.  Hughes  Oct. 

Her  Mad  Night   ..Irene  Rich-Conway  Tearls  ......Oct. 

Malay   Nights  John  Mack  Brown-D.  Burgess- 

Ralsh    I  no   Nov. 

Midnight  Morals   Beryl   IHercer^has.  Delansy- 

Gwen  Lee   Aug.  I. 

Midnight   Warning   ...William   Boyd'ClaudIa   Dell  Nev.  15. 

No    Living    Witness   Barbara    Kent-Gilbert    Roland..  .Sept.  IS  65  Sept.  17 

Sister  to  Judas  Claire   Windsor-John    Harron. .  . . Jan.      I, '33  

Tangled    Destinies   Lloyd   WhItlock-Dorls   Hill. .....Sent  I  

Temptation's    Workshop    ......Helen    Foster-Tyrell    Davis  June  20  

Trapped  In  TIa  Juana  .......Edwins   Bosth-Duncan    Renaldo. . Aug.  IS  

Widow    In    Scarlet  D.    Revler- Kenneth   Harlan  July     1  58  July  23 


15... 

I  


I. 


 61.. ..Aug.  13 


27. 

6. 
IS. 
16. 


9., 


5. 
4. 
4. 
17. 

8. 
18. 


METRO-GOLDWYN-MAYER 

Title  Star  Rel.  Date 

BIsndie  of  the  Follies  Marion  Davles-R.  Montgomery  ...Aug.  20 

Divorce   In   the   Family  Jackie   Cooper   Aug. 

(Reviewed  under  the  title  "After  Divorce") 

Downstairs   John  Gilbert   Aug. 

Faithless  T.  Bankhead-R.  Montgomery  Oct. 

Fast    Life   William   Halnes-Madge   Evans.. .Dec. 

Flesh  Wallace   Beery-Karen  Morley- 

Rlcardo   Cortez   Dec. 

Grand    Hotel   Garbo-John  Barrymore  Sept.  II 

Kongo   ....Walter   Huston-Lupe  Veiez  Oct.  I 

Mask  of  Fu  Manchu,  The... Boris    Karloff   Nev. 

New  Morals  for  Old  Robert  Young-M.  Perry   June 

Night  Court   ....W.  Huston-P.  Holmes-A.  Page.. June 

Pack   Up   Your  Troubles  Laurel    &.    Hardy   Salt. 

Payment   Deferred   M.  0'8ulilvan-C.  Laughton  Oct. 

Prosperity     Dressier- Moran   ....Nov. 

Rasputin  and  the  Empreu..... Ethel.  John  and  Lionel  Barry- 
more   Dec.  23. 

Red   Dust   Clark  Gable-Jean  Harlow  Oct.  22. 

Red  Headed  Woman  Jean   Harlow-Chester  Morris  June  2S 

Skyscraper   Souls   ....W.  Willlam-M.  O'Sullivan  July  IB 

Smilln'  Thru   .Norma  Shearer- Fredric  March- 
Leslie    Howard   Sept.  24 

Son   Daughter   ....Helen  Hayes-Ramon  Novarre  Dee.  23. 

Speak    Easily   ..Buster  Keaton   ..Aug.  13 

Strange  Interlude  ....Norma  Shearer-Clarke  Gable  Dee.  30 

Unashamed   Helen  Twelvetrees   July  2. 

Washington  Masguerade   Lionel  Barrymore   July  9. 

(Reviewed  under  the  title  "Washington  Show") 

Coming  Feature  Attractions 

Buddies   ...Buster  Keaton-JImmy  Durante  

China   Seas   Clark  Gable   

Clear    All    Wires  Lee   Tracy-Benita  Hume  

Happily  Unmarried   

La   Tendresse   Norma  Shearer   

Lady,   The  Irene  Dunne-Phllllps  Holmes  , 

Lost   Joan  Crawford   

Man  of  the  Nile  Ramon  Novarre  

Men  Must  Fight  Phillips  Holmes-Ruth  Selwyn  

Pes  0'  My  Heart  ...Marlon  Davles  

Pig  Boats   Robt.    Montgomery-Jimmy  Du- 
rante-Robt.    Young -Walter 
Huston-Madge  Evans  

Reunion  In  Vienna  John  and  Lionel  Barrymore   

Tarzan  and  His  Mats  .1.   Welssmuiler-M.  O'Sullivan  

Tugboat   Annie   Marie  Dressier- Wallace  Beery  

Turn  To  the  Right  

Whistling    in   the    Dark  Ernest  Truex-Una  Merkel  

White  Sister,   The  Helen   Hayes-Clark  Gable  


Running  Time 

Minutes  Reviewed 

..90  Sept.  10 

..78  Aug.  20 

..72  Aug.  6 

..74  Oct  15 

..75  Dec.  10 


..75. 
.115. 
..86. 
..67. 
..76. 
..95. 
..64. 
..76.. 
..76. 

.127. 
..73. 
..7S.. 
..80. 


.Dec.  17 

.Apr.  16 

.  Nov.  26 

.Dec.  10 

.July  2 

.June  4 

July  9 

.Sept.  24 

.Nov.  12 

.Dec.  31 

.Oct.  22 

.June  25 

.July  16 


.IOO....OeL  22 


..82....  Aug.  27 

.112.... Sept.  3 

..77... July  23 

..74.... July  2 


MONOGRAM  PICTURES  CORPORATION 


Features 

Title  Star 

Grashln'  Broadway   Rex  Bell 

Diamond  Trail.  The   Rex  Bell 


From  Broadway  te  CheytBM. 


Hidden  Valley   .....Bob  Steele 


Klondike   Thelma  Todd-Frank  Hawks. 


...68  Dec.  10 


Man  from  Arizona.  The  Rex  Bell   

Self- Defense   Pauline  Frederick 

Strange  Adventure   .Regis  Toomey-June  Clyde   No*.    20  7  reels. 

.Aug. 

.  jd.  The   Estelle  Taylor   Aug.  S  

Young  Blood 


Rel.  Date 

.Dee. 

.  Sent. 

Nev. 

IS 

.Aug. 

SO. 

,Oet. 

21 

IS 

20 

.Sept. 

3 

.Aug. 

S 

Nov. 

5 

Running  Time 

Minutes  Reviewed 


.  6  reels  

.60   

.68  Sept.  24 


13 


Coming  Feature  Attractions 


Black    Beauty   Jan.  I5.'33. 

Jungle  Bride   Anita  Page-Charles  Starrett  Jan.  I0.'33. 

Oliver  Twist   

West   of    Slngapere  Betty  Compson-CIyde  Cook  Jan.  3I,'33. 


28... 

6,'33 

16.. 

12.. 

9.. 
II.. 

6,'33, 

5.. 

4.. 
30.. 
19.. 
28.. 


15. 


26. 
30. 
22. 

7. 

I. 

8. 
23. 
14. 

23. 


21. 
2. 


29. 
25. 


PARAMOUNT  PUBLIX 

Features 

Title  Star  Rel. 

Aren't   We   All?  Gertrude  Lawrence   July 

Big  Broadcast.  Thl  Stuart  Erwin-BIng  Crosby-Kate 

Smith  -  Leila  Hyam  •  Mills 
Bros.  -  Bosweli  Sisters  -  Cab 
Calloway  •  Vincent  Lopez  • 
Arthur  Tracy  -  Sharon  Lynn  Oct. 

Billion  Dollar  Scandal  Carole  Lombard- Robt.  Armstrong.  .Jan. 

Blonde  Venus   Marlene  Dietrich  Sent. 

Devil  and  the  Deep  T.   Bankhead-G.   Cooper  Aug. 

Devil  Is  Driving,  The...  Edmund   Loew-Wynne  Gibson  Dee. 

Evenings   for   Sals  Herb  Marshall-Sari  Marltza  Nov. 

Farewell  to  Arms,  A  Helen   Hayes-Gary  Cooper  Jan. 

Guilty  as  Hell  Edmund  Lowe-Victor  McLaglen. . Aug. 

He  Learned  About  Women  Stuart  Erwin-A.  Skipworth  Nov. 

Heritage  of  the  Desert  Randolph  Scott-S.  Fleming  Sept. 

Horse  Feathers   Four   Marx   Bros  Aug. 

Hot  Saturday   Nancy  Carroil-Cary  Grant  Oct 

If  I  Had  a  Million  Gary  Cooper  -  Wynne  Gibson- 

Geo.    Raft- Richard  Bennett- 
Mary  Robson   Nov. 

Island  of  Lost  Souls  Chas.  Laughton- Richard  Arlen- 

Irving   PIchel-Lelia   Hyams  Dee. 

Lady  and  Gent...  Geo.   Bancroft- Wynne   Gibson. .. .July 

Lily  Christine   Corinne  Grifflth-Colin  Cllvt  July 

Love   Me  Tonight  Maurice  Chevalier-Jeanette 

MacDonald   Aug. 

Madame    Butterfly   Sylvia  SIdney-Cary  Grant  Dec, 

Madame  Racketeer   Alison  Skipworth-R.  Bennett  July 

Madison    Sauare    Garden  Jaclc  Oakie-Marian   Nixon  Oct. 

Make  Me  a  Star  Joan  Blondell-Stuart  Erwin  July 

Million  Dollar  Legs  Jack  Oakie   July 

Movie  Crazy   Harold  Lloyd-C.  Cummings  Sent. 

Night  After  Night  Geo.  Raft-C.  Cummings  Oct. 

Night  of  June  13  Clive   Brook-Frances  Dee-Gene 

Raymond   Sent. 

No  Man  of  Her  Own  Clark  Gable-Carole  Lombard  Dee. 

Phantom  President,  The  Geo.   M.  Cohan-Claudete  Col- 
bert-Jimmy  Durante   Oct. 

70.000  Witnesses   .....Phil  Holmes-Dorothy  Jordan  Sept. 

Sign  of  the  Cross  Fredrlo    March-Ellssa  Landl- 

■    Claudette  Colbert   

Trouble  In  Paradise  Miriam    Hopkins-H.  Marshall- 
Kay  Francis    Oct. 

Under  Cover  Man...  Geo.  Raft-Nancy  Carroll  Dec. 

Vanishing    Frontier   John    Mack    Brown- Evaiya 

Knapp-Zasu  Pitts   July 

Wild  Horse  Mesa  .Randolph  Scott-Sally  Blane  Nov. 

Coming  Feature  Attractions 

A   Bedtime  Story....  Maurice  Chevalier-Carole  Lom- 
bard     

Crime  of  the  Century,  The  Stuart  Erwin-Wynne  Gibson  Feb.    10, '33.. 

Curse  of  Sunken  Gold  

Eagle  and  the  Hawk,  The  Gary  Cooper-Oakle-Raft   

From  Hell  to  Heaven  Carole  Lombard- Richard  Arlen  

Good  Company   Alison  Sklpworth-Roland  Young.. Feb.  24,'33. 

Hello,  Everybody   Kate  Smith  ^  

King  of  the  Jungle  Frances  Dee-ffuster  Crabbe  Jan  

Lives  of  a  Bengal  Lancer,  The.  Fredric    March-Gary  Cooper- 
Richard  Arlen  

Luxury  Liner   George  Brent-Sari  Maritza-ZIta 

Johann-lrvlna  PIchel   Feb.  3,'33.. 

Murders  in  the  Zoo  Charlie  Ruggles   

Mysterious  Rider,  The  Kent  Taylor-Lona  Andr*  Jan.  20,'33., 

Pick  Up   Sylvia  Sidney-George  Raft  

She  Done  Him  Wrong  Mae  West-Owen  Moore   Jan.  27,'33.. 

Story  of  Temple  Drake,  The.. Miriam   Hopkins-George  Raft  

Strictly    Personal   Marjorie   Rambeau- Eddie  Quil- 

lan-D.  Jordan   

Tonight  Is  Ours   C.   Colbert- Fredric  March-Paul 

Cavanagh   Jan.  I3,'33.. 

Under  the  Tonto  Rim..  Kent  Taylor   

Woman  Accused,   The  Gary  Grant-Nancy  Carroll-John 

Halllday-Rlchard   Bennett   ...  Feb.  I7,'33. 


Running  Time 
Date       Minutes  Reviewed 
 68....  July  t 


..80. 
, .78.. 

.85.. 

.70.. 

.70.. 

.65.. 
..78.. 

.80., 


.Oct.  • 

.Dec.  31 

.Sent.  10 

.Aug.  6 

.Dec.  10 

.Nov.  8 

.Dee.  I* 

.July  36 


.59. 
.68. 
.73. 


..95. 

..70. 
..80. 
..59. 


.Aug.  8 
.Oct.  22 


.Nov.  12 


.Deo. 
.July 


10 
9 


.104. 
..86. 
..72. 
..74. 
..(8. 
..64. 
..96. 
..70., 

..72. 
..76. 

..78. 
..72. 

.123. 

..73. 
..74. 

..70. 


.Aug.  26 

.Dee.  31 

.July  SO 

.Oet.  8 

.Juno  M 

.July  2 

.Sept.  24 

.Oct.  8 

.Sent  17 

.  Dec.  24 

.Sent  24 

.Aug.  20 

.Dee.  10 


.Oct. 
.Dee. 


29 
10 


.July  23 


POWERS  PICTURES 


Features 


star 


Title 

Gables  Mystery,  The  Lester   Matthews-Anne   Gray  June 

Her  Radio  Romeo  Gene  Gerrard-Jessle  Matthews.. .July 

Her  Strange  Desire  Laurence  Olivier   July 

Limping    Man,   The  Franklin   Dyali   Aug. 

Lucky  Girl   Gene  Gerrard-Molly  Lament  Sept. 

Man  Who  Won,  The  Henry  Kendall-Heather  Angel  —  Sent. 

Skin  Game   Edmund    Gwenn  -  Phyllis  Kon- 

stam   June 

Woman    Decides,   The  Adrlanne  Allen-Owen   Nares  Aug. 


Running  Time 
Rel.  Date       Minutes  Reviewed 
15  71. ...May  7 


1... 

....60.. 

..Aug. 

13 

1... 

....55.. 

.  .Aug. 

27 

1... 

....69.. 

15 

 70.. 

•   70  

RKO  RADIO  PICTURES 


Features 


Title 
Age  of  Consent, 


Running  Tin 
Rel.  Date  Minutes 


Star 

The  Richard  Cromwell- Eric  Linden 

Arllne  Judge   Aug.     5  80. 

Animal    Kingdom   Leslie  Howard-Ann  Harding  Dec.  23    78. 

BUI  of  Divorcement  John  Barrymore-Billle  Burke. ...Sent.  30  76... 

Bird  of  Paradise  D.  Del  Rio-Joel  McCrea  Aug.  12  80... 

Bring  'Em  Back  Allva  Frank  Buck's  Adventure  Aug.  19  70... 

Come  on  Danger  Tom  Keene   Sent.  23  

Oonquerors,   The   Ann  Hardlng-Rlehard  Dlx  Nov.  18  80... 

Half-Naked   Truth,  The  Lee  Tracy-Luna  Velez  Dee.  16  

Hell's  Highway   Richard  Dlx   Sept  23  80... 

Hold  'Em  Jail  Edna    May   Oliver  -  Wheeler - 

Woolsey-Roscoe  Ates   Sept.    2  74... 

Is  My  Face  RedT  Helen  Twelvetrees- RIeardo  Cor- 

tez-Robt.   Armstrong   June  17  66... 

Little  Orphan  Anala  MItzl  Green-Buster  Phelps  Nov.     4  70... 

Men  Are  Such  Fools  Lee  Carrllio-V.  Osbsraa  Nev.  18  

Men  of  America  Bill  Boyd   Doe.     9  75... 

Monkey's  Paw.  The  Ivan  SImpson-Laulsa  Carter  Jan.  I3.'33  52... 

Most  Dangerous  Game,  Tha....Leslle  Banks-Joel   McCrea  Sent.    9  78... 

Penguin   Pool   Murdar  Edna  May  Oliver  „...Dec.  30  75... 

Phantom  of  Crestwead  Rlcarde  Cortez-Karen  Morley  Oct.  14  77... 

Renegades  of  the  Wast  ..Tom  Keene   Nov.  25  75... 

Roar  of  the  Dragei  Richard  Dlx-Gwlll  Andre  July     8  76... 

Rockabye    Constance  Bennett-Joel  McCrea.. .Nov.  25  75... 

Secrets  of  the  French  Police. . Gwlll  Andre-Frank  Margan  Dee.     2  58... 

Snort  Parade.  The  Joel  McCrea-Marian  Marsh  Nov.  II  65... 

Strange  Justice   Marian  Marsh-R.  Denny  Oct.      7  74... 

Thirteen  Women   Irene   Dunne-Gregory   Ratoff  Sept.  16  73... 


Reviewed 

.July  30 

.Daa.  10 

.Sept  10 

.June  2S 

.June  4 


.Nov.  19 


.Aug.  20 
.June  25 


.June  II 
Oet  20 


Nov.  12 


Oct. 


I 


July  30 
Nov.  12 


Oct 
.Nov. 
July 


22 
26 
9 


Nov.  26 

,  Dec.  17 

.Dee.  24 

Aug.  27 

Sent.  8 


Coming  Feature  Attractions 

Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Cheyenne   Kid   Tom  Keene   Jan.  20,'33  

Goldie  Gets  Along  Lill    Damita-Chas.    Morton  Jan.  27.'33  

Great  Jasper,  The  Richard  Dix-Julle  Hayden  Feb.  17,'33  


January  7,1933 


MOTION    PICTURE  HERALD 


61 


( THE  RELEASE  CHACT—CCNT'D ) 


Running  Tin* 
R(l.  Date       Minutes  Reviewed 


3.'33  60  Dec.  31 


TItl*  Star 

Hall  Bent  tor  Elaetlan  Edna  May  Oliver  

KInQ    Kang   Fay  Wray-Bruee  Cabat  

LIttIa  Wemen   Anita  Louise- Dorathy  Wllaan  

Lucky  Devils   SMI  Boyd-Bruce  Cabot-Wllllam 

Gargan-D.  Wilson-R.  Hudssn..Feb. 

No  Other  Woman   Irene   Dunne-Chas.   Bickford    , 

9ur  Betters   Constance  Bennett-Joel   McCrea..Mar.   31, '33  

Pait  af  Mary  Holmes,  The... .Helen  MacKellar-Erle  Linden  Jan.    20,'33  , 

Sallar  Be  Goad  Jack  Oakle-Vlvlenne  Osberna  

Starlet  River   Tom    Keene-D.   Wilson  Mar.  I7,'33  

Sun  Alio  Rises.  The   • . .,  

Sweepings   Lionel  Barrymere   Mar.   24,'33  _  

Theft  ef  the  Mana  Lisa.  Tha.. Willy  Forst-Trude  von  Molo  92  Anr, 

(Reviewed — German  version) 
Tonaze   John  Barrymore-Myrna  Loy  Mar.  3,'33  


IS.... 
t... 


.74... 

..78... 

..86.. 
..58... 
..80.. 
.100... 


.Nov. 
.Dae. 


5 
18 


.Oct.  I 

.July  9 

.Oct.  29 

.June  18 


66.... Oct.  22 


STATE  RIGHTS 

Features 

Running  Time 

Title  Star  Dist'r  Rei.  Date      Minutes  Reviewed 

A  Naus  La  LIberta  Roila   France   Harold    Auten  93  June  25 

8al.  La   Andre  Lefaur   Protex  Trading   80  Oct.  8 

Barberina,   Tha  King's 

Dancer   Lil  Dagover   Capital   Oct    25           87  Nov.  12 

Beautiful   Maneuver  Time.  Ida  Wuest   World's  Trade   

Blame  tha  Woman  Adolphe  Menlou- 

Benlta  Huiia  ....Principal   Oet. 

Comradeship   Assoc.  Cinemas  Nov. 

Cruiser  Emden   World's  Trade 

Exchange   ....  Sept 

Dangers  af  the  Arctic  Exd.  Film  Co  

David  Oolder   Harry  Baur   Protex  Trading   

Diary  af  a  Revolutionist.  .G.  V.  Mouzaievsky. . Amkino   June 

Face  on  the  Barroom  Floor, 

Tha   B.  Fletcher   Invincible   

Fire  In  the  Opera  G.   Froelich  -  J. 

Nowatna   Capital   July    12  92.. 

Flower  Lady  of  LIndonau.  Renate  Mueller  ....Protex  Trad  I  m. .  July     7  70.. 

Forbidden  Company   Sally  Blana   Chesterfield    ....Juno     1  67.. 

GItta  Discovers  Her  Heart. GItta  Aipar   Capital   91.. 

dloria   Gustav  Froehiich  ...Tobis   Ott.    27  (7.. 

Herzblut   Renate  Mueller   . . . .  Cines-Pittaluga..  SopL  SO  77.. 

House  of  Death  N.  P.  ChmeilofT  Amkino   Aug.    12  76.. 

I  Kiss  Your  Hand,  Madama.Mariene  Dietrich  ...Stanley   Aug.   27  60.. 

Immortal  Vagabond.  The.. Gustav  Froelich   Ufa   88.. 

<n  the  Days  of  the  Crusaders.Alberto  Pasauall   Menopole   Oct,      1  75.. 

Isle  ef  Paradise  Invincible   

Louise,  Queen  of  Prussia... Henny  Porten   Assoc.  Cinemas. . Oct.     4  92.. 

Love  Is  Love  Kathe  von  Nagy  Ufa   

Maedchen  In  Uniform  Hertha  Thieie   John  Krlmsky- 

Gifford  Cochran  110.. 

Manhattan  Tower   Mary  Brian-Irene 

Rich-James   Hall. . Ramington   Dae.     1  67.. 

Man  Without  a  Namo,  Tha.  Werner    Krauss  Protex    Trading.  Nov.    5  90... 

Midnight  Lady.  The  John  Darrow   Chesterfield   65.. 

1914   Capital   «ept    3  73.. 

Out  of  Singapore  Noah  Beery   Goldsmith  Pies  61.. 

Party  Does  Not  Answer,  The.Dorothy  Wieck   Capital   Nov.  29  76... 

Pride  of  the  Legion  Sally  Blane-B.  Kent.  Mascot   Oct.     10  70.. 

Red  Haired  Alibi  Merna  Kennedy   Capital   Oet.    21  75.. 

Schubert's  Dream  ef  Sprlng.Alfred  Laeutner   Capital   75.. 

Silver  Linins.  The  Maureen  O'Sulllvan. .  Patrician  Pic- 
tures  58.. 

Slightly  Married   Evaiyn  Knapp-Walter 

Byron   Chesterfield    ....Oct.     15  65  Dee.  3 

Sniper.  The   Amkino   Aug.   25           68  Sept.  3 

Speed  Madness   Richard  Talmadge- 

Nancy  Drexel   Mercury   62 

Thrill  of  Youth  June  Clyde   Chesterfleld   ....Aug.    15  63. 

Two  Hearts  That  Beat 

as  One   Lilian  Harvey   Ufa-Protex   Sept  8. 

Virgins  of  Ball  Principal   Dec.  8. 

With  Williamson  Beneath 

the  Sea   Principal   Nov.  24. 

Woman  In  Chains  Owen  Nares   invincible   

(Reviewed  under  title  "The  Impassive   Footman" — Assoc.  Radia  British) 
Yorck   Werner  Krauss   Protex  Trading  Nov.    2S  99  Doo.  It 


.Aug.  6 

.Aug.  6 

.July  9 

..Oet.  IS 

.Nov.  12 

.Oct  15 

.Aug.  27 

.Sent.  10 

.June  4 

.Oct.  15 

.July  16 

.Oct  15 

.Juno  11 

.Oct  I 

.Nov.  19 

.Dee.  17 

.June  II 

kSopt  24 

.Sent  24 
Dec.  31 

..Oct  29 

..Oct  29 

.July  2 

.June  4 


. ..80... 
.  ..46.. 


.59. 
.69. 


.July  30 
.Sent.  10 


.Sept  24 
.Dec.  17 


.Dec. 
.Aug. 


3 
13 


TIFFANY 

Features 


Title 

last  Mile.  The  

Man  Called  Back.  Tho 
Those  We  Love  


Running  Time 

Star  Rel.  Date       Minutes  Reviewed 

Preston    Foster  -  Howard 

Phillips   Aug.   21  84....  July  30 

Conrad  Nagei-Doris  Kenyon  July    17  80.... July  23 

Liiyan  Tashman- Kenneth 

MacKenna   ..Sent   II  77. ...Sept.  17 


UNITED  ARTISTS 


Running  Tl 

Star  Rel.  Date  Minutes 
.Lilian  Harvey   83.. 


Features 

TltU 

Congress  Daneei    _ 

Cynara   Ronald  Colman-Kay  Francis  Deo. 

Kid  from  Spain.  Tha  Eddie  Canter   Nov. 

Magic   Night   Jack  Buchanan   Nov. 

Mr.  Robinson  Crusoe  Douglas  Fairbanks   _.Aug. 

Kain   Joan  Crawford   Oct. 

yiMt*  Zomblo   Bela  Lugosi   Aug. 

Coming  Feature  Attractions 

Hallelujah.  I'm  ■  Bum  Al  Jolson   

I  Cover  tho  Waterfront  

Jade   (Made  In  Tibet  and  India)  

Joe  Palooka   Jimmy  Durante   

Masauerader.  The   Ronald  Coiman-Elissa  Landi  

Perfect  Understanding   Gloria  Swanson   

Secrets   Mary  PIckford-Leslie  Howard  , 


24.. 

17  

5  

19  

22  

4  


..80. 
..90.. 
..76.. 
..72.. 
..85. 
..70. 


me 

Reviewed 

..May  28 

:.Nav.  5 

. .  Nov.  5 

..Nov.  12 

..Oct  I 

..Sept  17 

..Aug.  6 


UNIVERSAL 

Features 


Title  Star 
Afraid  to  Talk  Erie  Linden-Sidney  Fox  Nov. 

(Reviewed  under  title  "Merry  Go  Round") 

Air  Mall   Pat  O'Brien-Ralph  Bellamy  Nov. 

All  Amerlcaa.  The  Richard  Arlen-Gloria  Sturt  Oct 

Baek  Straat   Irene  Dunne- John  Boles  Sept 

Doomed  Battalion.  Tha  Tala  BIreil-Vlctor  VareonI  June 

Fast  ComMnlons   Tom  Brswn   June 

naming  'Quns   Tom  Mix- Ruth  Hall   Dee. 

Fourth  Horseman,  The  Tom  Mix   Sent 

Hidden  Gold   Tom  Mix   Nov. 

Igloo   All  Star   July 

Mummy,   Tho   Boris  Karloff-Zlta  Johaan  Dec. 

My  Pal,  Tho  Klni  Tom  Mix   Aug. 

Dkay  America   Lew   Ayres-Maureen  O'Sulll- 
van  Sept. 


Running  Tl 
Rel.  Date  Minutes 


17.... 

S.... 
IS.... 

I.... 
16.... 
23.... 

22. .. 
29.... 

3.... 
14.... 
22 

4.... 
8.... 


.78. 

.  ..83.. 
...78.. 
.  ..84.. 
.  ..82 
...78 


me 

Reviewed 

..Sept  24 

..Oet  8 

..Sent  24 

.July  23 

..June  18 


..58. 
..78. 
..75. 


...July  16 
..Dec.  3 
...July  9 


Running  Time 

Title  star  flol.  Date      MInutoa  Rovlowo< 

Old   Dark   House,  Tho  Boris   Karloff-L.   Bond  Oet    20  74  July  18 

Once   In  a   Lifetime  Jack  Oakie-Sidney  Fox  Sent.  22  75. ...Aug.  17 

Texas   Bad    Man  Tom  Mix   Juno   30  60   

They  Just  Had  to  Get  Married.Summervillo-Pltta   Jan.     5. '33  

Tom  Brown  of  Culver  Tom  Brown   July    21  70  July  16 


Coming  Feature  Attractions 


Big   Cage.   The   Clyde  Beatty   

Black    Pearls   Taia  Bireii   

Counsellor-at-Law   

Destination    Unknown   Pat.   O'Brien-Ralph   Baliamy. .  .  .Jan.  26.'33. 

Laughing   Boy   Zita  Johann   

Laughter  In  Hell   Pat   O'Brien-Gloria  Stuart  Jan.  I2,'33.. 

Left  Bank.  Tho  

Nagana   Taia  Bireii-Meivyn   Douglas  Jan.  t9.'33.. 

Prison    Doctor,  The  

Private  Jones   Lee  Tracy-Gloria  Stuart  Feb.     9,'33. . 

Rebel,  The   Viima    Banky-Luis  Trenker  

Road   Back.  The   

Rome   Express   Esther   Ralston-Conrad  Veidt  

Rustler's   Roundup   Tom   Mix-Diane  Sinclair  

S.  0.  S.  Iceberg   

Salt  Air   Chas.  Murray-Geo.  Sidney  

Terror  Trail.   The   Torn    Mix   Feb.  2,'33.. 


WARNER  BROS. 

Features 


Title 


Star 


Bio  City   Bluet   Joan  Biondell   Sopt 

Big  Stampede.  Tho   John  Wayne   Oet. 

Blessed  Event   Lee  Tracy-Mary  Brian  Sept 

Haunted   Gold   John  Wayne   Deo. 

I  Am  A  Fugitive  from  a  Chain 

Gang   Paul    Muni   Nov. 

Jewel   Robbery   Wm.  Powell-Kay  Franolt  Aug. 

Lawyer  Man   Wm.    Powell-Joan   Biondell  Jan. 

One  Way  Passage   Wm.  Powell- Kay  Franolt  Oct. 

Ride   Him   Cowboy   John  Wayne-Ruth  Hall  Aug. 

Scarlet    Dawn   D.    Fairbanks,   Jr.   -  Naney 

Carroll   Nov. 

Successful  Calamity,  A  George   Arliss   Sept. 

Two  Against  the  World  Constance  Bennett   Sent. 

Winner  Take  All  James  Cagney   July 


Running  Tl 
Rel.  Data  Minutes 


18. 
8. 
10. 
17. 


...68. 


me 

Reviewed 
..Juno  IS 


..84.... Sent  !• 


11:::: 

7.'33. 
22.... 
27.... 


12... 
17... 
3... 
It... 


..•0.. 
..68.. 
..72.. 
..89.. 
..5t  . 

..58.. 
..72.. 
..71 
..67. 


.Oct  M 

.Juno  II 

.Dec.  3 

.July  SI 


...Nov.  12 

...Oet  I 

...July  38 

...June  25 


Coming  Feature  Attractions 

Baby   Face   Barbara  Stanwyck   

Blue  Moon  Murder  Case,  The..  Ben  Lyon  -  Mary  Brian  -  Peggy 

Shannon   

Forty-Second  Street   Warner    Baxter-Bebo  Daniels- 

Geo.   Brent   Feb.  25,'33  

Grand  Slam   Paul  Lukas-Lorotta  Young  

Hard  to  Handle   James  Cagney   Jan.  28,'33  

Illegal   Ivor  Barnard   

Keyhole,  The   Kay  Francis-George  Brent   

Kino's  Vacation,  The  George  Arllts   Feb.  25,'33  

Ladies  They  Talk  About  Barbara   Stanwyck   Feb.  4,'33  

Parachute  Jumper   Douglas  Fairbanks,  Jr  Jan.  24.'33  

Picture   Snatcher   James  Cagney   Jan.    28, '33..  ..65  Dec.  31 

Somewhere  in  Sonera  John  Wayne   

Sucker   D.  Fairbanks,  Jr.-Lorotta  Young  

Telegraph   Trail.   The  John  Wayne   

Wax  Museum   Lionel   Atwiil-Fay   Wray  Feb.  i8,'33  


WORLD  WIDE 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Bachelor's   Folly   Herbert  Marshall-Edna  Best  June    12  69  July  2 

Between  Fighting  Men   Ken   Maynard   Oct.     16  62   

Breach  of  Promise  Chester  Morris-Mae  Clarke  Oct    23  67   

Come  On.  Tarzan   Ken    Maynard   Sept.   II  61  

Crooked  Circle,  Tha   Ben   Lyon-lrene  Purceli  Sept.  25  70 

Death  Kiss,  The  Adrienne  Ames-David  Manners- 
John  Wray   Jan. 

Dynamite  Ranch   Ken  Maynard   July 

False  Faces   Lowell  Sherman- Llla  Lee   Oct. 

Fargo  Express   Ken  Maynard   Nov. 

Hypnotized   Moran  and  Mack   Dec. 

Man  from  Hell's  Edges,  Tho. .Bob  Steele   Juno 

Racetrack   Leo  Carrillo   Juno 

Sign  of  Four,  The  Arthur  Wontner   Aug. 

Son  of  Oklahoma   Bob  Steele   July 

Texas  Buddies   Bob  Steele   Aug.  28 

Tombstone  Canyon   Ken    Maynard   Dee.  25 


Trailing  the  Killer   (Special)   Deo 

Uptown  New  York   Jack  Oakla-Shlrloy  Grey  Doo, 

Coming  Feature  Attractions 

Auction    in   Souls  Conrad  Nagel-Leila  Hyams  

Drum   Tapt   Ken  Maynard   Jan.  29,'33. 

Lone  Avenger,  The  Ken    Maynard   Apr.  9,'33. 

Phantom  Thunderbolt   Ken    Maynard   Mar.  5,'33. 

Tarnished    Youth   Jetta  Goudal-Glibert  Roland  


8,'33  75 

31  .59 

i3:::::.v.83....Doo, 

20   82   

25  70. 

5  61. 

5  78 

14  74 

17  S5 

..59 
..62 


..Aug.  2C 
..Dec.  24 


.Dee.  24 
.Juno  4 


July  38 


4  68.... Oct  15 

4  80. ...Nov.  It 


OTHER  PRODUCT 


.78  Aug.  20 


Features 

Running  Time 

Title  Star  DIsfr  Rel.  Date  Minutes  Reviewed 
Baroud   Rex   Ingram   Gaumont-Brltlsh  67  Oct.  15 

Diamond  Cut  Diamond  Adolphe  Menlou   . . .  M  G  M-Brltlsh   71  Sept.  10 

Faithful  Heart,  The  Herbert  Marshall-  Gainsborough- 
Edna  Best    Gaumont   May  28 

Fires   of   Fate  Lester  Matthews   ...British    Int'l  72  Oct  15 

Flag   Lieutenant,  The  Henry   Edwards-AnnaBritish  and  Do- 

Neagle    mions   85. ...Dec. 

Flying   Squad.   The  Harold    Huth  British  Lion  79.... Aug. 

Green  Soot  Mystery.  The..  Jack  Lloyd   Mutual,    London  66  Sent 

Here's  George  George  Clarke   P.D.C.-Brltlth  64  Nov. 

Jack's  the  Boy   Jack   Hulbert   Gaumont-Galns- 

borough   Aug.    IS. ...61  Sept.  24 

Josser  on  tho  River  Ernest  Lotlnga   British    Int'n'l  71  Sept.  17 

Leap   Year   Tom   Wails-Anno      British  and  Do- 

Grey    minions   89  Dec. 

Lodger,  The   Ivor    Novell*   Twickenham   84  Oct. 

Looking  on  the  Bright  Sid*.  Grade  Fields   Assoc.  Radio* 

British   82....  Oet 

Love  Contract.  The  Owen    Nares   British  and  Do- 
minions  82  Aug 

Love  on  Wheels  Jack  Hulbert   Gaumont-Galns- 

berough   87  Aug 

Mayor's    Nest   Sydney  Howard   British  and  Do- 

mlnloni   75  July  It 

Night  Like  This.  A  Ralph  Lynn   British  and  Do- 
minions  73  May  21 

Nino  Till  Six  Louise  Hampton  ...Asso.  Radio- 
British   76....  May  21 

Sally  BIshoft   Harold  Huth-Jean 

Barry   British  Lion   82  Dee.  10 

Thark   Tom  Walls- Ralph      British  and  Do- 
Lynn   minions   77  Aug.  27 

Weddino   Rehearsal   Roland   Young    ....London  Film  

White  Face   John  H.  Roberts  Gainsborough- 
British   71... June  II 


31 
6 
3 
5 


17 
15 


13 


62 


MOTION    PICTURE  HERALD 


January   7,  1933 


(THE  RELEASE  Cti ACT—CONT'D) 


SHCRT  riLMS 

[All  dates  are  1932  unless  otherwise 
stated] 


COLUMBIA 


Title 
CURIOSITIES 

C  234   May 

C  235   June 


Running  Time 
Rel.  Date       Minutes  Reviewed 


C  236  .....July  26. 

C  237   Sent. 


9   I  reel 

7   i  reel 


I  reel 


1  10. 

KRAZY   KAT  KARTOONS 

Crystal  Gazabo   Nov.  7  

HIe-Cups.    the    Champ..... .May    28  7.. 

Lighthouse  Keeping   ....Aug.  15  

Minstrel   Show.   Tht  Nov.  21..  

Paperhanger   June  21  

Prosperity  Blues   

Ritzy   Hotel  ...May  9  

Seeing   Stars  Nov.    30  8.. 

Snow  Man   

Wedding  Bells  


.Sept.  24 


.Sept.  24 


.Dec.  17 


LAMBS  GAMBOLS 

Ladies  Not  Allowed   .......Sept.  8  

Shave  It  With  Music  Sept.  30  

Lambs  All-star  Gambol..... Dec.  20  

MEDBURY  SERIES 
Laughing   with  Medbury 

In  Wildwest   Aug.    II   I  reel 

Laughing   with  Medbury 

In   Mandalay   May    31......  I  reel 

Laughing    with  Medbury 

In   India    I  reel 

Laughing   with  Medbury 

In  Philippines   ..Nov.    II   I  reel 

Laughing   with  Medbury 

Among  the  Wide  Open 

Faces  .Oct.     II   I  reel 

Laughing   with  Medbury 

Among    Dancing    Nations  1  reel 

Laughing    with  Medbury 

In  Wonders  of  the  World  I  reel 

MICKEY  MOUSE 

Mickey  In  Arabia   July  20. 

Micltey's  Revue   May  27. 

Musical  Farmer   July  II. 

SCRAPPY  CARTOONS 

Bad  Genius.  The  

Battle  of  the  Barn  May  31. 

Camping  Out   Aug.  10. 

Fair  Play    July  2. 

False  Alarm   

Famous  B.ird  Case,  The  

Fencing  Around   

Flop  Heun   ..Nov.  9. 

Stepping  Stones   May  17. 

Wolf  at  the  Door,  The  Dec.  29. 


7  Dee.  10 


SILLY  SYMPHONIES 
China    Plate  7. 


.  Dec. 


SUNRISE  COMEDIES 

His    Vacation  Sept 

Mind  Doesn't  Matter  


EDUCATIONAL 


Title 

ANDY  CLYDE  COMEDIES 

A  Fool  About  Women..  Nov. 

Boudoir  Butler.  The  ..May 

Boy.  Oh  Boy!  ....Dec. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


27  22  


29. 

25. 


For  the  Love  of  Ludwlg.. .. .July  24... 


.22 
.21 


His    Royal    Shyness..  Aug. 

Sunkissed  Sweeties   Oct. 

The  Genius   


28  21 

30  22 


. .  Nov. 

12 

.  June 

4 

..July 

23 

BABY  BURLESKS 

Glad   Rags  to  Riches  II  Dec.  31 

Kid'   In'  Hollywood  

Kid's  Last  Fight,  The   9  Dec.  3 

Pie-Covered  Wagon   Oct.    30  10  Dec.  31 

War  Babies  Sept.   18  10  Aug.  6 

BATTLE   FOR  LIFE 

Battle  of  the  Centuries  Oct.     2  9   

Desert   Demons   Nov.  27  

Killers   Oct.    30  10   


BRAY'S  NATURGRAPHS 

An  Oregon  Camera  Hunt  Sent. 

Our  Bird  Citizens   Oct. 

Our  Noble  Ancestors  Dec. 

Stable  Manners  Nov. 

Wild  Company  Jan. 

BROADWAY  GOSSIP 


II  

9  

4  

6  

I. '33.. 


9  ... 
8.... 


.Dec. 


No.  I  Sept.  25.. 

No.  2   Dee.  II.. 


...  9  Dec. 


CAMERA  ADVENTURES 

Taming  the  Wildcat  Jan.  15.33. 

The  Forgotten  Island   Sept  4  

The  Icetess  Arctic   Nov.  6  


.10 
.11 

CANNiBALS  OF  THE  DEEP 

Freaks  of  the   Deep...  May  29   7 

Sea  Going  Birds  July  3  7 

DO  YOU  REMEMBER 

Gasllt  Nineties.  The  Nov.  27   8 

Old   New  York   Sent.  II  10 

When  Dad  Was  a  Boy  Jan.  22.'33...  8 

GLEASON'S  SPORT 

FEATURETTES 

A  Hockey  Hick   Dec.  II  19. 

Always  KIckIn'   Oct.  9  20 

Off   His  Base   Sept.  18  20 

GREAT  HOKUM  MYSTERY 

Burned  at  the  Steak  Oct.  16.... 

Evil  Eye  Congucrs,  Th«.....Jan.  8,'33. 


.18 


Hypnotizing  for   Love..  Aug.   21  16  Sent  17 


Title 
HODGE-PODGE 
Across    America    in  Ten 

Minutes   Jan. 

Animal  Fair,  The  Jan. 

Bubble    Blowers   Sept. 

Down  on  the  Farm  Dec. 

Fury  of  the  Storm  July 

Little  Thrills   Oct 

Prowlers,   The   May 

Traffic   Nov. 

Women's  Work   Sept. 

Wonder   City,   The  Nov. 


Running  Time 
Rel.  Date      Minutes  Reviewed 


15,33.. . 10 

I, '33  

II  10. 

18  10 

3   9. 

23   9. 

I   9. 

6  

25   9. 

20  9.. 


IDEAL  COMEDIES 
(Brooks-Flynn) 
Hollywood  Lights  . 

MACK  SENNETT 
COMEDIES 


.May 


.20 


MACK  SENNETT 
FEATURETTES 

Hatta  Marri   

Harry    G  ribbon 
Spot  on  the  Rug.  The.. 
Billy  Bevan 


..July  10. 
..May  IS. 


.20. 
.  18. 


MERMAID  COMEDIES 
Big  Flash.  The  Nov. 

Harry  Langdon 
Hitch  Hiker,  The  

Harry  Langdon 
Pest,  The  

Harry  Langdon 
Tired   Feet   Jan. 

Harry  Langdon 
Vest  with  a  Tale,  The  Dee, 

Tom  Howard 

OPERALOGUES 

Brahmin's  Daughter.  A  Jan. 

Idol  of  Seville   Aug. 

Milady's  Escapade   May 

Walpurgis  NIgbt   Oct 

SPIRIT  OF  THE  CAMPUS 

Cornell   Dee. 

Michigan   Deo. 

Yale   Get 

TERRY-TOONS 

Burlesgue   Sept. 

Bluebeard's   Brother   May 

Cocky    Cock    Roach  July 

College  Spirit    Oct 

Farmer  Al   Falfa't  Ape 

Gh*!   Aug. 

Farmer  Al  Falfa's  Bedtime 

Story   June 

Farmer  Al  Falfa's  Birthday 

Party   Oct. 

Forty  Thieves.  The   Nov. 

Hollywood  Diet   Dee. 

Hook  and  Ladder  No.  I  Oct. 

Ireland  or  Bust  Dee. 

Jealous  Lover   Jan. 

Mad    King,   The  June 

Robin  Hood   Jan. 

Romance  May 

Sherman  Was  Right  Aug. 

Southern   Rhythm   Sept. 

Soring   Is  Here  July 

Toyland   Nov. 

Woodland   May 

TOM   HOWARD  COMEDIES 

A  Drug  on  the  Market  Jan. 

The  Acid  Test   Nov. 

The  Mouse  Trapper   Sent. 

TORCHY  COMEDIES 
(Ray  Cooke) 

Torchy's  Busy  Day   Oct. 

Torchy's  Kitty  Coup   Jan. 

Torchy  Rolls  His  Own  Nov. 

Torchy's  Two  Toots  June 

VANITY  COMEDIES 

Hollywood  Run-Around   Dec. 

Monty  Collins 
Honeymoon  Beach  Oct. 

Billy  Bevan-Glenn  Tryon 
Keyhole  Katie   ..Jan. 

Gale  Seabrook-John  T. 
Murray 

Now's  the  Time  ,  June 

Harry  Barris 
Shin  A-Hooey   Aug. 

Glenn  Tryon 


6  22.. 


I.'SS. 
4..,, 


S,'33. 
28.... 
15.... 
30.... 


.22. 


.22 
.21. 
.21. 
.20. 


18. 

4. 

9. 


,  9.. 

8.. 
.  10.. 


4.. 

29.. 
10.. 
16.. 


12  

2  

13..,, 
II.... 
30.... 
25.... 

8.'33. 
26.... 
22,'33. 
IS.... 
21.... 
18.  .. 

24  

27  

I... 


22,'33. 
27.... 
II.... 


.11. 
.12. 


2.... 
22.'33. 
20.... 

5.... 


18.... 
.23... 
I5.'33. 

12.... 
7.... 


.20 
.20. 
.21. 
.20. 


.20. 


.21. 


.20. 
.22. 


FOX  FILMS 


..July  30 


.May 


.Apr.  30 


July 

17  . 

..20... 

Andy  Cidye 

19... 

..19... 

..Aug. 

13 

Granger- Pangborn 

22.. 

...May 

21 

Raymond  Hatton 

24,,. 

..19... 

Arthur  Stone- D.  Granger 

14  .. 

Stone-Granger 

Sent 

18... 

..19... 

.  .Sept. 

10 

Harvey- Granger 

.July  2 
.May  21 


.Oct  IS 


.July  30 
.Apr.  30 


.Dee.  17 


.July  9 
.July  16 


.June  18 
.Dec.  3 


.  Nov.  5 


.July  23 
.  May  ■  'm 


.Aug.  13 

.Dee.  17 


.May  14 


.June 


Running  Time 
Rel.  Date      Minutes  Reviewed 


Title 

MAGIC  CARPET  SERIES 

28  Big  Game  of  the  Sra....Aug.   28   8.... 

29  Manhattan  Medley   Sept   18   10  

30  By- Ways  of  France  Sept.   11   9  

31  Zanzibar   ..Oct.      9   9  

32  Incredible   India   ....Aug.   21  9  

33  The  Tom-Tom  Trail..  Sept.    4   9  

34  Over  the  Bounding  Main  9  

35  Belles  of  Ball  Oct     16   8.... 

36  Fisherman's  Fortune  ....Oct.      2  9  

37  RhlRoland    Memories  Sept.  25  8  

38  Pirate   Isles   Nov.    27   9.... 

39  Sampans  and  Shadows..   9  

40  In  the  Clouds   9 


.Dee.  17 


Iq  the  Clutches  of  Death  Nov.  13. 


.14 


41  Sailing  a  Souare-Rigger. .Oct.    23  10.. 

42  In  the  Gulanas   Dec.    25   9.. 

43  Venetian    Holiday  ....Oct    30  10.. 

44  Havana  Hoi   Nov.     6   9.. 

45  Paths  In  Palestine  Nov.    13  8.. 

46  The  Lure  of  the  Orient.  .  .Jan.  8,'33...  9.. 

47  Mediterranean   Memories.. Jan.      I, '33  

48  The  Iceberg  Patrol  

49  Silver    Springs  Dec.  II  


..Dee.  10 
.".'not;  ■  ■  12 


.  Nov.  19 


Running  Time 

Title  Rel.  Date      Minutes  Reviewed 

50  Broadway  by  Day  

51  Here  Comes  the  Circus. .  .Jan.  I5,'33  

52  Desert  Trlooll   ...Dec.  18  

53  Alpine  Echoes   Aug.  14  

54  Ricksha  Rhythm   Nov.  20  

55  From  Kashmir  to  the 
Khyber   Dec.     4  9. 

56  Sicilian  Sunshine   Jan.  22,'33  

57  Boardwalks  of  New  York  

58  When  in  Rome  Feb.  5,'33  

59  Gorges  of  the  Giants  Jan.    29,'33.,,  9  Dec,  31 

60  Rhapsody  of  the  Rails  

61  Mississippi  Showboats  

62  Berlin  Medley    9  Nov.  2« 


METRO-GOLDWYN-MAYER 


Title 

BOY  FRIENDS.  THE 


Running  Time 
Rel.  Date      Minutes  Reviewed 


Too  Many  Women  May    14  19. 

Wild  Babies   June    18  17. 


...20. 


CHARLEY  CHASE 

Fallen  Arches   

First    In    War  May  28. 

Girl    Grief   Oct.  8. 

Mr.  Bride   Dec.  24  

Now  We'll  Tell  One  Nov.    19  19.. 

Tarzan  in  the  Wrong   

Young  Ironsides   Sent.  3  


.Apr. 


...Oct  22 


FITZPATRICK 
TRAVELTALKS 

Barbados  and  Trinidad  Sent  24   9  

Come  Back  to  Erin  9  June  4 

Leningrad    9  

Over  the  Seas  to  Borneo   9  

Rio  the  Magnificent   9   

Romantic  Argentina   Aug.   27   9  

World  Dances.  The   9  

FLIP.  THE  FROG 

Bully   June    18   7  

Circus   Aug.  27  

Music  Lesson.  The  

Office  Boy.  The.  July  16  

Room  Runners   Aug.  13  

School   Days   May    14   7  


LAUREL  &  HARDY 

Chimn.  The   May  21... 

County   Hospital   June  25... 

Scram   Sept.  10... 

Their   First  Mistake  

Towed  in  a  Hole  

Twice  Two   


..25  Apr.  • 

..20  Apr.  23 

..21  Oct  IS 


ODDITIES 

Chili  and  Chills  Sept  10  

Sea  Spiders   Aug.    13  9  Oct  29 

Toy  Parade,  The  7  Dee,  17 

OUR  GANG 

A  Lad  An'  A  Lamp  

Birthday  Blues   Nov.  12  

Cheo  Choo   May 

Fish  Hookey   

Forgotten  Babies   

Free  Wheeling   Oct 

Hook  and  Ladder  Aug. 

Pooch   June 


20. 


.May  21 


1  

27  

4  21. 

PITTS-TODD 

Alum  and  Eve  Sept.  24  18. 

Asleep  In  the  Feet  

Old  Bull   June     4  20. 

Show  Business   Aug  20  

Sneak  Easily   

Sellers,  The   Oct.  29  


 May  28 


.Aug,  IS 


.May 


SPORT  CHAMPIONS 

Blocks  and  Tackles  

Chalk  Up   Dec.    10  10  

Desert   Regatta   Sent   17  ..10  

Duck    Hunter's    Paradise. .. .Dec.    31  10  

Football  Footwork   

Old  Spanish  Custom  Oct     IS  10  

Pigskin   12  Dee.  10 

Snow  Birds   Aug.   20  10  

Swing  High   Nov.    12  10  Dee.  17 

Timber  Toppers   May     7  9  

TAXI  BOYS 

Bring  'Em  Back  a  Wife  

Hot  Spot   18  Oet  I 

Strange  Innertube   Sent.  22  

Taxi  for  Two   

Thundering  Taxis   Sept  17  

What  Price  Taxi  Aug.  13  

Wreckety  Wrecks   ' ' 


PARAMOUNT  PUBLIX 

Running  Time 

Title                             Rel.  Date      Minutes  Reviewed 
HOLLYWOOD  ON  PARADE 
No.   I   Aug.   26  10  Aui.  13 

No.  2   Sent  23   1  reel   

No.  3   Oct    21   I  reel   

No.  4   Nov.    18   I  reel   

No.  5   Dec.    16   1  reel   

No.  6   Jan.    13,'33...  1  reel   

No.  7   Feb.    10.'33...  I  reel   

ONE  REEL  ACTS 

Be  Like  Me  Feb.    I8,'33...  I  reel   

Ethel  Merman 

Breaking  Even   Sept.  30  

Tom  Howard 

Bridge  It  Is  May  13  

Tbi  Musketeers 
Bun  Voyage   June  3  

Lester  Allen 

Hawaiian   Fantasy   Jan.  20,'33         I  reel   

Vincent  Lopez 

Hollywood  Beauty  Hints  July  IS  

Irene   July  I  

Ethel  Merman 

Meet  the  Winner  May  6  

Tom  Howard 


January  7,1933 


MOTION    PICTURE  HERALD 


63 


(THE  RELEASE  CHA.CT~C€NyD ) 


Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

Musical   Doctor   Oct.    28  10          Oct.  I 

Rudy  Vallee 

Patents  Pending   Auo.  5  

Burns  and  Allen                .  . 
Pro  and  Con   • .  .-iuly  8  

Tom  Howard-Alan  Brooks 
Rha«sody  In  Black  &  Blue... Scot.  2  

Louis  Armstrong              _       „,         .  ■ 
Rookie,  The   Dec.    23   I  reel   

Tom  Howard 

Seat  on  the  Curb,  A  June   24          7  Aug.  13 

Hush  Cameron 

Arthur  Aylesworth              .        .„        .„  » 
Singapore  Sue   June    10  10  Aug.  IS 

Anna  Chang                     ,  , 
Ten  Dollars  or  Ten  Days    ..July  22  

Eddie  Younger  and  His 

Mountaineers 

Those  Blues   May  27  

Vincent  Looez 

Your  Hat   Nov.  25  

Burns  &  Allen 

PARAMOUNT  PICTORIAL- 
NEW  SERIES 

No.  I— Mists  of  the  Morn- 
ing— Temple  Bells  of  In- 
do-China — Famous  Radio 
Personalities   Aug. 

No.  2 — Just  Mentioning  the 
Unmentionable  —  New 
England  Sunsets — Famous 
Radio  Personalities   Sept. 

No.  3 — Making  Friends  In 
the  Desert— The  Fall  of 
the  Year  —  Radio  Star- 
Maker   Oct. 

No.  4— Distinctive  Hair  for 
Distinctive  Heads  —  The 
Blooming  Desert  —  The 
Camels  Are  Coming  Nov. 

No.  S — John  Mongol  Comes 
to  Town — Have  a  Little 
Ski — Meet  Your  Favorite 
Radio  Personalities   Dec. 

No.  6 — Land  of  Sun  and 
Shine  —  La  Rumba  de 
Cuba— Big  Shots  of  U.  S. 
Navy   pec. 

No.    7—   Jan. 

No.    8—   Feb. 


12   I  reel 


9          I  reel 


7   I  reel 


4          I  reel 


reel 


30   reel 

27, '33...  I  reel 
24,'33...  1  reel 


SCREEN  SONGS 


Ain't  She  Sweet   Feb.  3,'33  

Lillian  Roth                    .           „,    ,  , 
Dinah   Jan.    I3,'33..  I  reel   

Mills  Bros. 
Down    Among    the  Sugar 

Cane   Aug.  26  

Lillian  Roth 

I  Ain't  Got  Nobody  June  17  

Mills  Bros. 

Just  a  Gigolo   Soot  9  

Irene  Bordoni  .....         .  ■ 

Let  Me  Call  You  Sweetheart ..  May   20         I  reel   

Ethel   Merman  _  .     .....  , 

Reaching  for  the  Moon  Feb.    24,'33..  1  reel   

Romantic  Melodies   Oct.    21  I  reel   

The  Street  Singer 
Rudy  Vallee  Melodies  Aug.    5          I  reel   

Rudy  Vallee 

Scheol    Days  Soot.  30  

Gus  Edwards                     ...         .  . 
Shine  On  Harvest  Moon  May     6         1  reel   

Alice  Joy 

Sing  a  Song   Doe.  2  

James  Melton 

Time  On  My  Handi  Dec.  23  

Ethel  Merman 
When  It's  Sleepy  Time 

Down  South   Nov.    II  I  reel   

Boswell  Sisters                                 ...  , 
You  Try  Somebody  Else  July    29  10  June  25 

Ethel  Merman 


SCREEN  SOUVENIRS 

No.  II— Old  Time  Novelty.  ..May  20. 
No.  12— Old  Time  Novelty. .  .June  17. 


Running  Time 

Title  Rel.  Date      Minutes  Reviewed 

TWO   REEL  COMEDIES 

Blue  of  the  Night  Sept.  10 

Bing  Crosby 

Bridge  it  is   May  13   

The  Musketeers 
Bring  'Em   Back  Sober  Nov.    18  2  reels   

Sennett  Star 

Courting  Trouble   Oct.    28  19  Dec.  17 

Charles  Murray 
Dentist.  The   Dec.     9  20  Dec.  3 

Sennett  Star 

Door    Knocker,    The  May  27  

Doubling  in  the  Quickies  Dec.    16          2  reels   

Sennett  Star 

False  impressions   Nov.     4  2  reels   

Sennett  Star 

Harem.  Scarem   Juno    10  2  reels   

Ai  St.  John 

Hawkins  and  Watkins,  Inc.. July     8  22  Sept.  3 

His  Perfect  Day   

Sennett  Star 

His   Week   End  May    13          2  reels   

Johnny  Burke 

Hollywood    Double,   A  Nov.    25  2  reels   

Sennett  Star 

Honeymoon  Bridge   

Sennett  Star 

Human    Fish   ..Dec.    30  2  reels   

Sennett  Star 

Jimmy's    New   Yacht  June     3  2  reels   

Light   House    Love  May     6  2  reels   

Ma's  Pride  and  Joy  Oct.     14  18  Aug.  27 

Donald  Novis 

Meet  the  Senator  May    2ft  2  reels   

Prosperity  Pays  (Tent.)  Nov.  4  

Tom  Howard 

Singing    Plumber   Sept.  23  

Donald  Novis 

Singing    Boxer,    The  Jan.  27,'33  

Up  Popped  The  Ghost  July  22  

What   Price   Air  June    24  20  June  IB 

Tom  Howard 

Wrestlers,   The   Jan.  20,'33  

Sennett  Star 


POWERS  PICTURES 


Title 


Running  Time 
Rel.  Date      Minutes  Reviewed 


Dream   Flowers   Sept.   15  9   

Dual  Control   Sent     i  12   

(Capt.   James  A.  Molll- 
son-Amy  Johnson) 

It  All  Oeoonds  on  You  Nov.     1  8   

Land  of  Mv  Fathers  9   

Land  of  the  Shamrocks  10  Apr.  2 

Light  of   Love  Oct.     IS  9   

Me  and  the  Boy  Friend  Oct.      1  8   

Mystery  of  Marriage,  The  18  Apr.  2 

Special   Messengers   9  Mar.  26 


RKO-RADIO  PICTURES 


Title 


Running  Time 
Rel.  Date       Minutes  Reviewed 


CHARLIE  CHAPLIN   SERIES  (Re-Issues) 

The   Cura   Aug.  19. 

Easy  Street   Sept.  30. 

The   Floorwalker   Dec.  30.. 

The  Rink   Nov.  II. 


.20   

.l9'/2....Dec. 
.  .201/2   


reel 
reel 


CLARK  AND  McCULLOUGH  SERIES 

Ice  Man's  Ball   Aug.    12  20  Aug.  13 

Jitters,  The  Butler   Dec.    30  20'/2  Aug.  20 

Millionaire  Cat.  Tha  Oct.    21  21   

The   Gay    Nighties  18  Dec.  31 


HARRY  SWEET  COMEDIES 

FIrehouse  Honeymoon   Oct.    28  18 

Just  a  Pain  in  a  Parlor..  ..Aug.  28  20 


STATE  RIGHTS 


Title 

ATLANTIC  FILM 

Playgrounds  In  the  Sky  

Sportsmen's  Paradlsa   


Running  Time 
Rel.  Date       Minutes  Reviewed 


.10  Nov.  5 

,  10  July  30 


CAESAR  FILMS 
Veneziana    i  reel 


CAPITAL 

isle    of    Isolation   10  July  30 

CENTRAL  FILM 

A    Pilgrimage    Through    Palestine   10  Dee.  3 

in  Old  New  Orleans  May  28 

Syria   May  21 

FEATURETTES,  INC. 

A  Night  in  the  Jungle  10  Apr.  30 

Holy  Men  of  India  10  May  7 

IDEAL 

Evolution   28  Sept.  3 

MARY  WARNER 

Glimpses  of  Germany   8  

Playgrounds  in  the  Sky   i  reel   

Sportman's  Paradise,  A   1  reel   

Springtime  on  the  Rhine   7  

The  Mosei    8  Oct.  IS 

Trier,    Oldest    City  in 
Germany    6  

Winter  in  the  Bavarian  Alps   1  reel   

Young  Germany  Goes  Ski- 
ing   I  reel   

MASTER    ART  PRODUCTS 
Melody  Makers  Series 

No.  I— Sammy   Fain   10  Dec.  24 


PRINCIPAL 

Cock-Eyed  Animal  World  35  July  23 

Get  That  Lion   29  Aug.  27 

Isle  of  Desire  3  reels   

Isle  of  Peril   32  July  16 

Isles  of  Love   I  reel  

Killing  the  Killer  II  July  30 

Mexico   43  June  II 

Primitive   ,   I  reel   

Tiger  Hunt,  The   20..^. .Dec.  31 

STANLEY 

An  Old  City  Sneaks  15   

I  Love  a  Parade  

Pep.  Vim  and  Vigor   7  

Sponge  Divers  of  Tarpon  Nov.     2  II  Dec.  31 


UFA 

Cod  Liver  Oil  Preferred 
Last  Pelicans  in  Europe. 
Steel   


22  June  II 

10  May  7 

10  May  21 


UNITED  ARTISTS 


Title 
MICKEY  MOUSE 


Running  Time 
Rel.  Oato      Minutes  Reviewed 


2. 

26 

3. 

.Sept 

16. 

4. 

7 

5. 

The  Wayward  Canary. 

.Oct 

28 

6. 

The   Klondike  Kid.... 

Nov. 

18. 

7. 

9 

6'/2 

VU 


8. 


SILLY  SYMPHONIES 

1.  Bears  and  Bees   July    15   6</2   

2.  Just   Dogs   Aug.    12   7   

3.  Flowers  and  Trees  Sent    9  8  Oct  IS 

4.  Bug  In  Love  Sept.  21   7   

5.  King   Neptune   Oct      7   7  Oct  29 

6.  Babes  in  the  Wood  Dec.     2   8  

7.  Santa's  Workshop   Dec.    30   7  Dec.  24 


SCREEN   SOUVENIRS  —    NEW  SERIES 


No.  I 


Aug. 

i  reel 

Sept. 

2.... 

1  reel 

Sept 

30. ... 

10  

Oct. 

28. . . . 

i  reel 

Nov. 

1  reel 

Doe. 

23, ... 

1  reel 

20.'33. 
I7.'33.. 

1  reel 

Feb. 

1  reel 

..Oct  15 


PARAMOUNT    SOUND  NEWS 
Two  Editions  Weekly 

SPORTS  EYE  VIEW 

Building    Winners   Aug.    19          i  reel  .  

Canine  Thrills   Feb.  3,'33..  I  reel  .... 

Catch  'Em  Young   Dec.     9          i  reel   

Fighting    Fins   Oct.    14  10  Oct 

Over  the  Jumps   .Jan.  6,'33...  I  reel  .... 

Stuff  on  the  Ball  Nov.    il   I  reel  

Water  Jamboree   Sept.   16   I  reel   


15 


TALKARTOONS 

Admission  Free   June  10  

Betty  Boon's  Bamboo  Isle.. Sept  23  

Betty  Boop's  BIzzy  Bee  Aug.    19          i  reel   

Betty  Beep's  Crazy  Inventions  .  .Jan.    27,'33..l  reel   

Bet^  Boon  tor  President.... Nov.     4  7  Oct.  I 

Betty  Boon's  Ker-Choo  Jan.     6,'33...  7  Dec.  10 

Botty  Boon  Limited  July      I          I  reel   

Betty  Boop,   M.D  Sept.    2  7  Dee.  10 

Betty  Boop's  Museum  Dee.    16          1  reel   

Betty  Boon's  Ups  &  Downs.. Oct     14          I  reel   

Chess  Nuts   May  13  

Hide  and  Seek  May    27          7  Apr.  16 

is  My  Palm  Read  Feb.    i7,'33. .  1  reel   

Kidnapping  (Tent.)   July     I   I  reel   

Minding  the  Baby  Sept.  26          I  reel   

Stopping  the  Show  Aug.  12  


HEADLINER  SERIES 

Shampoo,  the  Magician   Nov.  25. 

Roscoo  Ates-Hugh  Herbert 


MASaUERS  COMEDIES 

Bride's  Bereavement,  The... Nov.    28    20  

Iron  Minnie   July  4  

Rule  'Em  and   Wee*  May     2  19  May  21 

Through  Thin  and  Ticket  

Two  Lips  and  Juleps  Soot,    9  20   


.7    UNIVERSAL 


MICKEY  McGUIRE  SERIES 

Mickey's   Big    Business  May  21  

Mickey's  Busy  Day  Sent    2  18  Aug.  6 

Mickey's  Charity   Dee.     2  18   

Mickey's   Golden   Rule  June     4  19  


MR.  AVERAGE  MAN  COMEDIES 

(EDGAR  KENNEDY) 

Giggle  Water   June   28         20  May  21 

Golf  Chump,  The  Aug,     5  .20  Aug.  13 

Parlor.  Bedroom  and  Wrath.. Oct  l4.....20'/>   


PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Released  once  a  month 


TOM  AND  JERRY  SERIES  "    l  ~ 

Barnyard  Bunk   Sept.  16  6   

Jolly  Fish   Aug.    19  6  

Pencil    Mania   Dec.  9  

Piano  Tuners   Nov.  II  

Plane  Dumb   June   25  7   

Pets  and  Pans   May    14  8   

Redskin  Blues   July    23  7   

Spanish  Twist  A  Oct     14  6   

Tuba   Teeter,   The  June     4  7  May  21 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Title 

OSWALD  CARTOONS 

Busy  Barber   Sept  12   I  reel   

Carnival   Capers   Oct.     10   1  reel   

Catnipped   May   23   7  June  2S 

Day  Nurse   Auo.     I   I  reel   

Jungle  Jumble,  A  July     4   I  reel   

Oswald,  the  Plumber  Jan.  I6,'33...  7  

Teacher's  Pest   Dee.  19  

To  The  Rescue   May  23  

Wet  Knight.  A  June   20   I  reel   

Wild  and  Wooly   Nov.    21   I  real   

Winged  Horse   May     %   I  real   

POOCH  CARTOONS 

Athlete,  The   Aug.  29   8  Sept  10 

Butcher  Boy,  The  Sept.  26   7  Sent.  17 

Cat  and  Dogs   Dee.     5   I  reel   

Crowd  Snores,  The  Oct    24   I  reel   

Merry  Dog,  The  Jan.  2,'33...  I  reel   

Terrible  Troubador,  The   i  reel   

Underdog,  The..  Nov.     7   I  reel   

RADIO  REELS 


31... 

With  Vincent  Lopez 

14. .  . 

Nick  Kenny— No.  1 

28... 

With    Brown  and 

Henderson 

Nick    Kenny— No.  2 
Down  Memory  Lane  Dec.    26   I  reel 

Louis  Sebol — No.  I 

With  Texas  Guinan 
I     Know    Everybody  and 

Evecvbody's  Racket   Jan.  23,'33  

Waiter  Winchell— No.  I 

With  Paul  Whiteman 


64 


MOTION    PICTURE  HERALD 


January   7,  1933 


(THE  RELEASE  Cti ACT—CONT'D) 


Title 
SPORT  REELS 
Ruaolng  with  Paddock  Aor.  II. 

Chas.  Paddock 
Victory  Plays   May  2. 

Tilden  Tennis  Reel 

STRANGE  AS  IT  SEEMS  SERIES 
No.  19— Novelty  


Running  Tine 
Rel.  Date       Minutes  Reviewed 


.10. 
.  9. 


.Apr. 
.May 


23 


No.  22— Novelty 


May 

16  

1  reel 

July 

1  reel 

Aug. 

1  reel 

Soot 

19  

1  reel 

Oct 

17  

1  reel 

Nov. 

1  reel 

Dee. 

12  

1  reel 

Jan. 

9.'S3... 

1  reel 

UNIVERSAL  BREVITIES 

Bool  Dec.   26   I  reel   

Dr.  Jekyll's  Hide  Sent.  26   9  Oct. 

Good  Old  Days,  The  Nov.    21   I  reel   

Greeks  Had  Ne  Wordt  for  .  ,  , 

Them.  The   Oct.  24......  1  reel   

Lizzie  Strata   Jan.  23,'33.  ..  1  reel   


UNIVERSAL  COMEDIES 
(1931-32  SEASON) 

Around  the  Equator  en 

Roller  Skates   July 

Around  the  World  In  18 

Minutes   June 

Dancing  Daddlae   

E.  Lambert 

Doctor's  Orders   June 

Hollywood  Kids   July 

Failed  Again   June 

Hollywood   Handicap,  A  Aug. 

In  the  Baa  Anr. 

Marriage  Wow,  The  Aor. 

Bert  Roach 
Meet  the  Princess   May 

Slim  Summerville 
(1932-33  SEASON) 
Boys  Will    Be   Boys  Nov. 

Frank  Albertson 
Family  Troubles   Jan. 

Henry  Armetta 
Finishing  Touch   Oct. 

Skeets  Gallagher-June  Clyde 
Hesitating   Love   Nov. 

L.  Fazenda-M.  Prevost 
Kid  Glove  Kisses   Sent. 

Slim  Summerville 
Lights  Out   Dec. 

James  Gleason 
My  Operatlea   Dec. 

Vince  Barnett-June  Clyde 
Officer,  Save  My  Child  Nov. 

Slim  Summerville 
Rockahye  Cowboy   Jan. 

James  Gleason 
Union    Wages   Aug. 

Louise  Fazenda 
Who.    Me   Sept. 

Frank  Albertson 
Voo  Hoo!   Oct. 

James  Gleason 


28   2  reels 

19. 


.18 
.  17. 


.May  21 


29   2  reels   

13   2  reels   

1   2  reels   

10   2  reels   

5  21  Mar.  26 

20  16  Mar.  26 


.  17. 


.Apr.  16 


30   2  reels   

1 1. '33...  2  reels   

19  2  reels   

16  2  reels   

21  2  reels   

14  2  reels   

28  2  reels   

2  2  reels   

25,'33. . .  2  reels   

31  20  Sept.  17 

7  2  reels   

5  21  Sept.  3 


VITAPHONE  SHORTS 

Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

ADVENTURES  IN  AFRICA  2  reels   

BELIEVE   IT  OR   NOT—   I  reel   

ROBERT    L.  RIPLEY 

BIG  STAR  COMEDIES 


2S 


No.  6— Shake  a  Leg  17   

Thelma  White  and  Fanny 

Watson                                                 „  , 
No.  7— The   Perfect  Suitor  2  reels   

Benny  Rubin  ... 
No.  8— Maybe    I'm    Wrong  18  May 

RIchy  Craig.  Jr. 
No.  9— The  Toreador   17  May 

Joe  Penner  „ 
No.  10— On  Edge   19  May 

Wm.   and   Joe  Mandel 
(Jo.  II— Poor  but  Dishonest  2  reels   

Thelma  White  and  Fanny 

Watson  .  , 

No.  12— In  the  Family  2  reels   

Thelma  White  and  Fanny 
Watson 


BIQ   V  COMEDIES 

Ne.  I — Sherlock's  Heme  ..  . 

Jack  Haley 
No.  2— Here.  Prince   

Joe  Penner 
No.  3— You  Call  It  Madness . 

Rlchy  Craig.  Jr. 
Ne.  4 — Hey.  Pop   

Roscoe   (Fatty)  Arbuekle 
No.  5 — Then  Came  the  Yawn  . 

Jack  Haley 
N«.  6 — The  Run  Around... . 

William  Demarest 
No.  7 — Trouble    Indemnity. . 

Codee  and  Orth 
No.  8— The  Bulld-Up   

Jack  Haley 


BOOTH  TARKINGTON  SERIES 

No.  7— Hot  Doa    !  f"! 

Ne.  8— Penrod's  Bull  Pen   I  reel 

Billy  Hayes- Dave  Gercey 


BROADWAY  BREVITIES 

No.  8— Absentmlnded  Abner   2  reoU   

Jack  Haley  ,  , 

Ne.  8— A  Regular  Treuser  19  July  23 

Ruth  Etting  ,   . 

No.  10— A  Mall  Bride  I«  J""*  * 

Ruth  Etting 

Ne.  II — Artistic  Temper  

Ruth  Etting  , 
No.  12— What  an  Idea  18  June  25 

Harriet  Hllllard 


Title 


BROADWAY  BREVITIES 
(NEW  SERIES) 


Running  Time 
Rel.  Date      Minutes  Reviewed 


No.  I — Passing  the   Buck   2  reels 

No.  2 — Tip.    Tap.  Toe  

No.  3 — A  Modern  Cinderella  

No.  A — The   Red  Shadow  

No.  5 — Sky  Symphony   

No.  6— Poor  Little  Rich  Bey  

No.  7 — Yours  Sincerely   

No.  8 — That  Goes  Double  

No.  9— Win.  Lose  or  Draw  


HOW  TO  PLAY  GOLF- 
BOBBY  JONES   


.  1  reel 
(each) 


LOONEY  TUNES  SERIES 

No.   8— Boske's  Party    7  May  7 

Ne.    9— Bosko  and  Brime   7  Dee.  10 

No.  10— Bosko's   Dog   Race  8  July  8 

No.  II— Bosko  at  the  Beach  7  Nov.  5 

No.  12 — Bosko's   Store    7   

No.  13 — Bosko  the  Lumber-  

Jack   

LOONEY  TUNES 
(NEW  SERIES) 

No.  I— Ride  Him.  Bosko  

No.  2 — Bosko  the  Drawback  

No.  3 — Bosko's  Dizzy  Date  

No.  4 — Bosko's  Woodland  Dazo  

No.  5 — Bosko   in  Dutch  

No.  6 — Bosko    in  Person  

MELODY  MASTERS 
(NEW  SERIES) 

No.    I — Music  to  My  Ears  

Jack  Denny  and  Band 

No.  2 — Municloal  Band  Wagon  

No.  3 — Smash  Your  Baggage  

Small's  Paradise  Band 
No.  A — The  Lease  Breakers   9  Dee.  3 

Aunt  Jemima 

No.  5— The   Yacht  Party  

Roger  Wolfe  Kahn's  Band 
No.  6 — Hot  Competition   

The  Continentals-Barrls- 

Whiteman-Ted  Huslng 

No.  7 — Abe  Lyman  and  Band  

No.  8 — "How's  Tricks?"   

Jean  Sargent-George  Owen  and  Gang 
No.  9— That's  the  Spirit  

Noble  Sissle  and  Band 

MERRY  MELODIES  (New  Series) 

No.  1— You're  Too  Careless  with  Your  Kisses  8  Dec.  17 

No.  2—1  Wish  I   Had  Wings  

No.  3— A  Great  Big  Bunch  of  You  

No.  4 — Three's  a  Crowd  

No.  5 — Shanty  Where  Santa  Claus  Lives  


MERRY  MELODIES 
SONG  CARTOONS 

No.  9 — Goopy  Gear    5 

No.  10— It's  Got  Me  Again   6 

No.  1 1— Moonlight  for  Two   7 

No.  12 — The  Queen  Was  In 

the    Parlor   7 

No.  13 — I    Love   a    Parade   7 


Apr.  30 

June  II 

July  2 

July  23 


THE   NAGGERS  SERIES 

MR.    AND    MRS.    JACK  NORWORTH 

The  Naggers'  Anniversary   I  reel   

The  Naggers  at  the  Opera   I  reel 

The  Naggers  Go  Ritzy  10...... June  4 

Movie  Dumb   ,1  i.-.iJ-  ih 

Four  Wheels— No  Brakes  10  JuW  30 


NOVELTIES 

Bigger  They  are.  The  2  reels 

Prime  Camera  , 
Gypsy  Caravan    '  reel  . 

Martineill  . 
Handy  Guy.  The   2  reels 

Earl   Sando  .  , 

Rhythms  of  a  Big  City   I  reel  . 

Season's  Greetings.  The   »  

Christmas  Special  ,  , 

Trio  to  Tibet.  A   '  reel  . 

Washington.  The  Man  and 

the  Capital   '8  

Clarence  Whitehlll 


ONE-REEL  COMEDIES 

Baby  Face   

Victor  More 
Military  Post.  The  

Roberto  Guzman 
No-Account.   The  .... 

Hardie-Hutchison 
No  Questions  Asked... 

Little  Billy 
Strong  Arm,  The  .... 

Harrington-O'Neill 


ORGAN  SONG-NATAS 

For  You    I  reel 

Organ -Vocal  ,  , 

Say  a  Little  Prayer  for  Me   I  reel 

Organ -Vocal 

When  Your  Lever  Has  Gene   I  reel 

Organ-Vocal 


Title 
PEPPER  POT 


Running  Time 
Rel.  Date      Minutes  Reviewed 


JOE   PENNER  COMEDIES 

Moving  In  2  reels 

Rough  Sailing   IB...... 

Stutterless  Romance.  A   I  reel  . 

Where  Men  Are  Men   2  reels 


PEPPER  POT  SERIES 
No.  1 1— Napoleon's  Bust 


.10. 


Dan  Coleman-Ted  Huslng 

No.  12 — Featurette  Movie  Album  

No.  13— Movie  Album  Thrills  10. 


(NEW  SERIES) 

No.    1 — Rambling  Round  Radio  Row  No.  i  

No.    2— Nickelette   

Ne.   3 — Contact   

Ne.    4— If  I'm  Elected  

No.  S — King  Salmon   

Ne.  6 — Rambling  Round  Radio  Row  No.  2  

No.  7 — Babe  0'  Mine  

Ne.  8 — Dangerous  Occupations   

No.    9— Out  of  the  Past  

No.  10 — Love  Thy  Neighbor  

No.  11 — Rambling  Round  Radio  Row  No.  3  

Ne.  12— A  Whale  of  ■  Ywn  

No.  13— Africa  Sneaks— English   

No.  14 — Rambling  Round  Radio  Row  No.  4  

Ne.  15— Inklings   

Ne.  16 — Parade*  *f  Yesterday  

No.  17— MIssltslDil  Suite   

N*.  18— Little  White  Lies  

Ne.  10 — Rambling  Round  Radio  Row  Ne.  5  

No.  20— You're  Klllino  Me  

No.  21— Old  Time  News  Reel  

No.  22 — Rambling  Round  Radio  Row  Ne.  6  

Ne.  23— Around  the  World  In  8  Minutes....  8  Aug.  20 


SPORT  THRILLS  SERIES 
TED  HUSING 

No.  I   

No.  2   

No.  3   

No.  4— Old  Time  Sport  Thrills. 

No.  5—   


S.  S.  VAN  DINE  MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.    2— The  Wall  Street  Mystery  

No.    3— The  Week- End  Mystery  

No.  A — Symphony  Murder  Mystery  

No.  5 — Studio   Murder  Mystery  

No.  6 — Skull  Murder  Mystery,  The   2  reels   

No.  7 — The  Cole  Case  26  Apr.  23 

No.  8 — Murder  In  the  Pullman  28  June  4 

Ne.  9— The  Side  Show  Mystery  20.  June  II 

No.  10 — Campus  Mystery,  The  

No.  II — Crane  Poison  Case,  The  

Ne.  12— Transatlantic  Mystery,  The  22  Sept.  It 


TECHNICOLOR  MUSICAL  REVUES 

No.  1 — Cost  Paree   

No.  2— Tee  for  Two  16  Nov.  12 

No.  3— Heyl  Heyl  Westerner  IS  Oet  15 

No.  4 — Northern  Exposure   

No.  5— Pickin'  a  Winner  16  Sept.  17 

No.  6 — Pleasure  Island   


TWO-REEL  COMEDIES 

Dandy  and  the  Belle,  The.. 
Frank  McGlynn.  Jr.-Mary 
Murray 

Freshman  Love   

Ruth  Etting 
Old  Lace   

Ruth  Etting 


WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.    1 — Little  Journeys  to 

Great  Masters    I  reel   

No.    2 — Southern   India    9  

No.    3 — Road  to  Mandalay   1  reel   

No.  4 — Mediterranean  By- 
ways   9  

No.    5— Javanese  Journeys    9  

No.  6 — Northern   India    1  reel   

No.  7 — Oberammergau    1  reel   

No.    8 — South  American 

Journeys    9  June  2B 

No.  9 — Soviet  Russia    I  reel   

No.  10— Paris  Glimpses    9  July  SO 

No.  II — Dear  Old  London   I  reel   

No.  12 — When  In  Rome   9  Juno  IS 

No.  13— Berlin  Today    9  Oct.  29 


WORLD  ADVENTURES 

E.  M.  NEWMAN  (New  Series) 


1 —  Dancing  Around  the  World   I  reel 

2 —  Transportations  of  the  World   I  reel 

3—  An  Oriental  Cocktail  IS  

No.  A — Curious  Customs  of  the  World   I  reel 

No.  5 — From  Bethlehem  to  Jerusalem   1  reel 

6—  High  Soots  of  the  Far  East  10  

7 —  Main  Streets    1  reel 


No. 
No 
No 


No 

No, 


Oet. 

S 

Sent.' 

No.    8 — Beauty  Spots  of  the  World   I  reel 


SERIALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 


Running  Time 
Rel.  Date      Minutes  Reviewed 

.!•  Apr.  It 

(each) 


28.. 


.Juno  25 


.July  23 


TiUe 

Air  Mall  Mystery  Mar. 

Jas.  Flavln-Lucllla  Brovme 
Clancy  of  the  Mounted  Feb.  27.'33. 

Tom  Tyler-Jactueline  Wells 
Detective  Lloyd   Jan.  4..., 

Jack  Lloyd 

Horses  of  the  West  June   20  18  June  It 

Noah  Berry,  Jr.  (each) 

Lost  Special   Dec.  5  

Frank  Albertson 

Jungle  Mystery  Sept.  12  20  ... 

Tom  Tyler  (each) 


.20  Jan.  16 

(each) 


January  7,1933 


MOTION    PICTURE  HERALD 


65 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  29— Grain  plants 
crash  in  $1,000,000  fire  on  Chicago  River — Dempsey 
in  debut  as  promoter — Gigli  sings  in  Berlin — Musso- 
'lini's  sons  run  newspaper — Snow  plows  uncover 
villages  in  Snoqualmie  Pass,  Wash. — 'Walrus  per- 
forms for  Berlin  people — John  D.  Rockefeller  plays 
golf  at  Ormond  Beach,  Fla. 

FOX  MOVIETONE  NEWS— No.  30— Pictures  of  last 
New  Year's  celebration  in  New  York — Winter  rac- 
ing on  in  Mexico — -World  opinion  of  1932 — Buffalo 
herd  round  up  for  winter  shelter  at  Yellowstone 
Park. 

HEARST  METROTONE  NEWS— No.  228— Sport 
season  opens  at  Agua  Caliente,  Mexico — Young 
Protestants  birthday  celebrated  in  Germany — 
Cameraman  flies  winter  Alps — Round  up  bufifalo 
at  Yellowstone  Park — Fog  blankets  New  York 
harbor,  delaying  ocean  liners — Sport  thrills  of  1932. 

HEARST  METROTONE  NEWS— No..  229-Phila- 
delphia  welcomes  New  Year — China  trains  army  for 
bandit  war — New  Year  hints  for  bowlers — United 
States  nabs  foreign  stowaway — Mushers  race  in 
Yosemite  Valley,  Cal. — Lehman  inaugurated  at  Al- 
bany, N.  Y. — Happy  days  arrive  for  fishermen — 
Auto  daredevil  performs  at  Coral  Gables,  Fla. 

PARAMOUNT  NEWS— No.  43— Racing  season  opens 
at  Agua  Caliente,  Mexico — Los  Angeles  pardons  dry 
law  prisoners — Mine  cave -in  kills  39  at  Moweaqua, 
111. ;    Grain   elevator   blaze   kills   two   in   Chicago — 

PARAMpUNT  NEWS— No.  44— England  claims 
world's'  fastest  train — Freighter  Pershing  launched 
at  Oregon— Babe  Didrikson  turns  professional — 
Pictures  of  New  York's  first  1933  baby  crop — Navy 
eagles  test  latest  equipment  at  'Toulon,  France — 
Diver  perfortns  at  Bart,  Texas — Fourteen  die  in 
Tokyo  fire — Pictures  of  Burns  and  Allen,  radio  en- 
tertainers. 

PATHE  NEWS— No.  44— Highlights  of  1932-Lind- 
bergh  baby  kidnapping— America's  triumph  in 
Olympics — Presidential  campaign — Solar  eclipse  and 
world  turmoil — Building  Rockefeller  Center— Build- 
ing Hoover  Dam — Amelia  Earhart  flies  Atlantic — 
Indianapolis  Speedway  classic — Pictures  of  Sam 
InsuU,  Al  Capone  and  Jimmy  Walker. 

PATHE  NEWS-^No.  45 — Race  season  opens  at  Agua 
Caliente,  Mexico — American  people  reveal  their 
hopes  for  1933 — Hair  show  held  in  New  York— Walls 
crash  in  grain  fire  at  Chicago — Huskies  train  in 
snow  for  derby  _  at  W'onalancet,  N.  H. — Miners 
trapped  in  explosion  at  Moweaqua,  111. — Amy  John- 
son arrives  in  London — News  flashes. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  106— 
Amy  Johnson  hailed  in  _  England — Hurricane  hits 
England,  Arlo. — Nation  joins  in  celeibration  for 
orphans  at  Havana,  Cuba — Sea  police  battle  waves 
on  Little  Diamond  Island,  Me. — Boston,  Mass., 
scientists  gain  in  war  against  paralysis — Convict 
grid  squads  play  scoreless  tie  at  Joliet,  111.— Cattle 
perish  in  snowdrifts  at  Pitchfork,  Wyo. — Racing 
season  opens  at  Agua  Caliente,  Mexico. 

UNIVERSAL  NEWSPAPER  NEWSREEI^No.  107 
— Pictures  of  train  wreck  at  Cheektowaga,  N.  Y. — 
Paris  holds  cross-country  race — Cooperative  town 
formed  by  jobless  at  Oakland,  Cal. — Swim  records 
fall  at  Miami,  Fla. — Girl's  eye  contest  held  at 
Chicago— New  stream-lined  train  tested  at  Ham- 
burg, Germany — Huskies  set  record  at  Yosemite 
Valley,  Cal.— Big  cities  welcome  1933. 


Educational  Gets  Volcano  Subject 

Educational  has  acquired  a  two-reel  pic- 
ture showing  the  undersea  volcano,  Kraka- 
tau,  in  action,  and  will  release  it  as  a 
two-reel  short  subject  under  the  title, 
"Krakatau."  The  volcano  is  located  between 
the  islands  of  Java  and  Sumatra.  J.  H. 
Bekker  and  other  scientists  filmed  the  sub- 
ject. 


Dent  Takes  10  Short  Subjects 

Captain  Harold  Auten,  representing  Bev- 
erly Hills  Exchanges,  of  which  Stanley 
Hatch  is  New  York  representative,  has  sold 
the  company's  10  three-reel  novelty  subjects 
to  Arthur  Dent  of  British  International 
Pictures  and  Wardour  Films,  London. 
Four  of  the  subjects  have  already  been  com- 
pleted. 


Do  New  Musical  Short  Series 

Master  Art  Products,  Inc.,  of  which  E. 
Schwartz  is  president,  is  producing  a  series 
of  musical  shorts,  the  first  of  which  last 
week  was  run  at  the  Rivoli  in  New  York. 
Titled  "Melody  Makers,"  the  subjects  show 
famed  popular  composers  playing  their  own 
compositions. 


UP  AND  DCWN 
THE  ALLCy 


Floyd  Wright,  former  solo  organist  at  the 
California  and  United  Artists  theatres  of 
Berkeley,  California,  recently  wed  Miss 
Rosina  Anderson  of  Oakland,  and  they  are 
now  making  their  home  in  San  Francisco, 
where  Floyd  is  featured  organist  with 
Horace  Heidt's  orchestra  at  the  Golden 
Gate.  ... 

V  V  V 

Little  Katharine  Kaderly  of  the  Denver 
theatre  at  Denver,  Col.,  received  reams  of 
write-ups  for  her  clever  1932-33  celebration 
organ  solo.  .  .  .  Miss  Kaderly  is  popular 
in  Denver,  having  christened  the  twin  con- 
soles at  the  Paramount  with  Eloise  (Jean) 
Rowan,  who  is  now  in  Minneapolis.  .  .  . 

V  V  V 

Charlie  Paul,  maestro  of  the  fine  orchestra 
at  Loew's  Valencia  theatre,  Jamaica,  Long 
Island,  is  the  possessor  of  one  of  the  finest 
natural  voices  yours  truly  has  ever  heard 
in  a  picture  theatre.  .  .  .  Recently  Charlie, 
who  is  the  fair-haired  boy  of  this  part  of 
New  York,  surprised  the  audiences  by  sing- 
ing during  the  overture  and  drew  such  a  big 
hand  at  the  finish  that  he  rated  an  encore, 
but  didn't  take  it.  .  .  . 

V  V  V 

Don  Carew,  who  found  and  exploited  the 
popular  Tommy  McLaughlin,  the  new  Col- 
umbia Broadcasting  star,  has  turned  over 
the  business  affairs  of  the  warbler  to  his 
friend,  Jimmy  Doane,  manager  of  Morton 
Downey.  .  .  .  Incidentally,  Tommy  is 
Downey's  prodigy.  .  .  .  Carew  is  retaining 
the  personal  managership  of  Tommy  even 
though  he  is  busy  as  a  bee  working  out  the 
destiny  of  his  new  firm,  which  will  represent 
artists  and  orchestras.  .  .  .  First  of  these 
are  Frank  Silver,  of  "Bananas"  fame,  and 
Ray  Stillwell  and  his  orchestra.  ...  It  is 
also  understood  that  Don  anticipates  man- 
aging a  number  of  film  stars,  with  whom  he 
is  now  dickering.  .  .  . 

V  V  V 

Con  Maffie,  whose  likeness  you  see  below, 
has  played  in  nearly  every  city  in  the  United 
States.  .  .  .  He  started  out  in  Chicago 
about  seven  years  ago  and  went  from  there 
to  the  West  Coast  for  Publix.  .  .  .  thence 
to  a  dozen  other  spots  for  the  same  com- 
pany. .  .  .  Three  years  ago  he  was  brought 
east  by  Warner  Bros.,  to  play  the  Earle, 
Philadelphia,  going  from  there  to  the  Para- 
dise, N.  Y.  C,  for  Loew's,  where  he  has 
been  featured  since  that  time.  .  .  . 

ED.  DAWSON 


CON  MArric 


LOEW'S  PARADISE 
NEW  YORK  CITY 


ON  BROADWAY 


Week  of  December  31 
CAPITOL 

Free  Wheeling  MGM 

HOLLYWOOD 

From  Bethlehem  to  Jerusa- 
lem  . .  Vltaphone 

Shanty  Where  Santa  Claus 

Lives  Vitaphone 

Sport  Thrills — No.  3  Vitaphone 

The  Red  Shadow  Vitaphone 

MAYFAIR 

The  Cure  RKO  Radio 

Auld  Lang  Syne  RKO  Radio 

The  Minstrel  Show  Columbia 

PARAMOUNT 

Lion  in  the  House  Paramount 

Stuff  on  the  Ball  Paramount 

RIVOLI 

Hawaiian  Fantasy  Paramount 

Mickey's  Good  Deed  United  Artists 

Rio  the  Magnificent  MGM 

ROXY 

Boulder  Dam  Principal 

Chalk  Up  MGM 

Jungle  Babies  Ideal 

The  Music  Lesson  MGM 

STRAND 

From  Bethlehem  to  Jerusa- 
lem  Vitaphone 

Shanty  Where  Santa  Claus 

Lives   Vitaphone 

WARNER 

Passing  the  Buck  Vitaphone 

Ride  Him,  Bosko  Vitaphone 

Then  Came  the  Yawn  Vitaphone 

WINTER  GARDEN 

Bosko's  Dizzy  Date  Vitaphone 

Stuck,  Stuck,  Stucco  Vitaphone 

The  Street  Singer  Universal 


Stanley  Plans  Two-Reelers 

Ira  H.  Simmons,  president  of  Stanley 
Distributing  Corporation,  has  signed  Nils 
T.  Granlund,  known  as  N.  T.  G.,  for  a 
series  of  two-reel  films,  the  first  to  be 
"Night  Life  of  Broadway."  With  a  cast  of 
more  than  100,  the  first  film  will  include 
numerous  stage  and  radio  names. 


Cinevox  To  Produce  Shorts 

Cinevox  Productions  Company  has  an- 
nounced that  it  will  make  24  comedy  shorts 
at  the  rate  of  two  a  month.  The  first,  "Cane 
Trouble,"  will  be  ready  in  ten  days.  Offices 
of  the  company  are  at  151  West  46th  street, 
New  York. 


Gliclcman  Succeeds  Saland 

Harry  Glickman  has  replaced  Nat  Sa- 
land, resigned,  as  president  of  Craft  Film 
Laboratories.  Mr.  Glickman  had  been  vice- 
president  in  charge  of  the  laboratory.  Mr. 
Saland  is  expected  to  announce  his  new 
plans  shortly. 


Atlas  Studios  Cuts  Prices 

The  Atlas  Soundfilm  Studios,  New  York, 
has  put  into  effect  a  downward  revision  of 
its  price  schedule.  According  to  Ben  Berk, 
vice-president,  the  revision  is  in  line  with 
current  economic  trends. 


66 


MOTION    PICTURE  HERALD 


January    7,  1933 


CLASSiriED 
ADVECTISlNe 


OP 


the  great 
national  medium 
for  showmen 


Ten  cents  per  word,  nnoney-order  or  check  with  copy.   Count  initials,  box  number  and  address.   Minimunn  insertion, 
$1.    Four  insertions  for  the  price  of  three.    Contract  rates  on  application.    No  borders  or  cuts.    Forms  close 
Mondays  at  5  P.M.    Publisher  reserves  right  to  reject  any  copy.    Address  correspondence,  copy  and  checks  to 
MOTION  PICTURE  HERALD,  Classified  Dept.,  1790  Broadway,  New  York  City. 


I^EPAII^  SEI^VICE 


WE  CAN  RECOMMEND  YOU  TO  RELLABLE 
concerns  who  repair  all  sorts  of  theatre  equipment. 
Let  us  know  your  needs.  BOX  117A,  MOTION 
PICTURE  HERALD. 


USED  ECUIPMENT 


DISTRESS  SALE  -  COMPLETE  EQUIPMENT 
including  lease— Simplexes,  Peerless,  Rectifiers,  Acces- 
sories, Screens,  Drapes,  Carpets,  Box  Office,  Ticket 
Register,  Upholstered  Chairs  etc.  BOX  255,  MOTION 
PICTURE  HERALD. 


MARKETS  FLOODEI>-EVERY  DAY  BRINGS  NEW 
Opportunities— Consult  S.O.S.  Before  Buying:— Bar- 
gains Weber  Syncrofilm,  LeRoy,  Mellaphone,  RCA, 
Universal,  Toneograph,  Pacent  Soundheads,  $35.00  up; 
Radiart,  Operadio,  Samson,  Webster  Amplifiers, 
$17.50  up;  Jensen,  DeCoster,  RCA,  Racon,  Macy, 
Speakers,  $12.95  up.  Cash  paid  for  used  equipment. 
S.O.S.  CORP.,  1600  Broadway,  New  York. 


BARGAINS  FOR  THE  NEW  YEAR:  SIMPLEX 
mechanism  rebuilt,  $135.00,  complete,  $175.«);  Peerless 
low  intensity,  $110.00:  Powers  mechanism  rebuilt, 
$40.00;  complete  6-B,  $85.00;  15  ampere  rectifiers,  with 
rectifier  bulbs,  $35.00.  Bargains  in  sanitary  supplies; 
machine  parts,  all  theatre  accessories  always  on  hand. 
Get  our  prices.  Tell  us  your  troubles.  CROWN 
MOTION  PICTURE  SUPPLIES,  311  W.  44th  St., 
New  York  City. 


UNUSUAL  BARGAINS  IN  USED  OPERA 
Chairs,  Sound  Equipment,  Moving  Picture  Machines, 
Screens,  Spotlights,  Stereopticons,  etc.  Projection 
Machines  Repaired.  Send  for  catalogue  H.  MOVIE 
SUPPLY  COMPANY,  844  S.  Wabash  Ave.,  Chicago. 


TWO  REBUILT  SIMPLEX  MACHINES  COM- 
plete;  look  and  will  work  like  new.  for  $400.00.  BOX 
334,  MOTION  PICTURE  HERALD. 


FOR  SALE:  DICTAPHONE  COMPLETE  WITH 
dictating  and  transcribing  machines.  Also  shaving 
machine.  Price  $350.  Perfect  working  condition. 
Write  BOX  138,  MOTION  PICTURE  HERALD, 
1790  Broadway,  New  York  City. 


PI^INTINe  SERVICE 


THEATRICAL  PRINTING  A  SPECIALTY.  STA- 
tionery  and  advertising  circulars.  Fine  work  at  low 
cost.  BOX  nOA,  MOTION  PICTURE  HERALD, 
1790  Broadway,  New  York  City. 


TI^AILEI^S 


SOUND  TRAILERS— YOUR  COPY,  8c  FT.  NO 
charge  for  cards.  Advance  strips,  65c.  MISSOURI 
FILM  LABORATORIES,  1704  Baltimore,  Kansas  City, 
Mo. 


GENEI^AL  ECUIPMENT 


TRUST  BUSTING  PRICES  ON  QUALITY  SOUND 
Equipment— S.O.S.  Brings  'Em  Down— $179.70  Does 
It — Bausch  Lomb  Cinephor  Optical  Systems;  RCA 
type  Sprockets;  W.  E.  type  Soundgates;  G.  E.  Exciter 
Lamps;  Genuine  RCA  Photocells.  U.  S.  Government 
Specifications.  Install  and  service  yourself.  Dealers 
Protected.  S.O.S.  CORP.,  1600  Broadway.  Cable: 
"Sosound,"  New  York. 


HERE'S  TO  YOU:  A  VERY  BRIGHT  AND 
Happy  New  Year:  'B'  battery  eliminator  guaranteed 
noiseless,  $15.50;  Western  Electric  speaker  unit,  $25.00; 
Photo  cells  Western  Electric,  $7.50,  RCA  $5.00; 
complete  equipments  at  very  cheap  prices.  CROWN 
MOTION  PICTURE  SUPPLIES,  311  West  44th  St., 
New  York  City. 


HIGH  GRADE  LENSES  AT  A  REAL  BARGAIN. 
BOX  245,  MOTION  PICTURE  HERALD. 


NEW  ECUIPMENT 


NEW  YEAR  BRINGS  NEW  DEAI^REAL  QUAL- 
ity  Prices  Never  Lower— S.O.S.  Leads— 15"  Film  Cabi- 
nets, $1.95  section;  Simplex  Magazines,  $15.95;  Simplex 
Lenses,  $6.75;  Folding  Microscopes,  89c;  Simplex 
Eyeshields,  $2.62;  Microphones,  $1.18  up;  Steel  Curtain 
Track,  $1.69  ft.;  Synchronous  Motors,  $12.95;  Acous- 
tical Felt,  22^c  sq.  yd.;  RCA  Professional  Projectors, 
$395.00;  Portable  Soundfilm  Projectors  complete,  $2.95; 
Beaded  Soundscreens,  29c  ft. ;  Catalog  mailed.  Dealers 
protected.    S.O.S.  CORP.,  1600  Broadway,  New  York. 


TI^AINING  SCIiCCLS 


LEARN  MODERN  THEATRE  MANAGEMENT. 
Approved  home-study  training  in  Theatre  Manage- 
ment, Advertising  and  Technics.  Send  for  catalog. 
THEATRE  MANAGERS  INSTITUTE,  315  Washing- 
ton St..  Elmira.  New  York. 


BUSINESS 
$TIMIILAT€R$ 


SEND  ONE  DOLLAR  FOR  BRAND  NEW 
business  getter.  Original  tried  and  proven  in  my  own 
theatre.  No  contest,  prizes  or  catch.  FRED  H. 
STROM,  Lyra  Theatre,  Minneapolis,  Minn. 


KEEP  YOUR  THEATRE  OPEN.  WRITE  FOR 
information.  PRINCESS  THEATRE,  Guttenberg, 
Iowa. 


EILMS 


SILENT  PICTURES,  WESTERNS,  MELODRA- 
mas,  Comedies,  Serials — Prints  in  good  condition — 
reasonable  rentals— INDEPENDENT  FILM  CO.,  Film 
Bldg.,  Omaha,  Nebr. 


E)€$ITICNS  WANTEO 


EXPERIENCED  MANAGER,  PUBLICITY  AND 
exploitation.  Handle  any  work  connected  with  thea- 
tre. References.  Salary  or  percentage.  BOX  256, 
MOTION  PICTURE  HERALD. 


TWO  PROJECTIONISTS  EXPERIENCED  ON 
Western  Electric  and  other  sound  equipments.  Ref- 
erences.   BOX  257,  MOTION  PICTURE  HERALD. 


THEATRES  WANTED 


TO  RENT  OR  BUY,  "THEATRE  IN  CITY  OF 
10,000  or  over.  Must  be  doing  nice  business  and  bear 
closest  investigation.  Prefer  North  or  South  Carolina 
or  South.    BOX  249,  MOTION  PICTURE  HERALD. 


TO  RENT  OR  LEASE  FOR  SUMMER  STOCK. 
Small  theatre  now  closed  in  town  with  no  competition. 
Must  be  close  to  New  York  City.  Small  auditorium 
preferred.  State  all  in  first  letter.  BOX  113A, 
MOTION  PICTURE  HERALD.  1790  Broadway.  New 
York  City. 


TECHNICAL  BCCrS 


BY  POPULAR  REQUEST— S'HLL  MORE  AVAIL- 
able — Prices  Cut.  "Sound  Projection,"  "Servicing 
Projection  Equipment,"  "Simplified  Servicing  of  Sound 
Equipment";  last  two  just  off  press.  All  three,  $15.00 
value,  $3.95.  Individually,  $1.50.  S.O.S  CORP,  1600 
Broadway,  New  York. 


"RICHARDSON'S  HAND  BOOKS  OF  PROJEC- 
tion"  in  three  volumes.  Universally  accredited  as  the 
best  and  most  practical.  Aaron  Nadell's  "Projection 
Sound  Pictures."  Complete  information  on  sound 
equipment.  Both  text  books  complete  for  $12.80. 
MOTION  PICTURE  HERALD  BOOKSHOP.  1790 
Broadway,  New  York  City. 


WANTED  TC  DDT 


CASH  FOR  SIMPLEX  MACHINES,  STRONG. 
Peerless  or  any  make  low  intensity  lamps.  BOX  333. 
MOTION  PICTURE  HERALD. 


THREE  HUNDRED  SECOND-HAND  THEATRE 
chairs  wanted.  Must  be  in  good  condition  and 
comfortable  style.  Price  must  be  very  low.  Will 
pay  cash  if  suitable.  BOX  119A,  MOTION  PICTURE 
HERALD. 


SIMPLEX  PICTURE  MACHINE  WANTED.  AD- 
dress  LLOYD  BRIDGHAM,  Dover,  N.  H. 


o  CAN  GAUGE 

ITS  TOTAL  VALUE? 

EASTMAN  Super-sensitive  Panchromatic 
Negative  has  helped  the  motion  picture  in- 
dustry to  attain  improved  working  condi- 
tions...  lov^er  Hghting  costs... finer  photog- 
raphy . . .  better  prints . . .  higher  screen  quaUty. 

Who  can  gauge  the  total  value  of  this 
film's  contribution?  Without  the  qualities 
which  it  offered,  the  industry  would  have 
missed  some  of  the  most  important  stimuli 
it  has  ever  received. 

Further  improved  since  its  introduc- 
tion, Eastman  Super-sensitive  is  rendering 
its  greatest  service  in  the  gray-backed  form 
in  which  it  is  now  available.  Eastman  Kodak 
Company  (J.  E.  Brulatour,  Inc.,  Distributors, 
New  York,  Chicago,  Hollywood). 

EASTMAN  SUPER-SENSITIVE 

PANCHROMATIC  NEGATIVE  (gray-backed) 


normal  wcr 


FflREWEl 
TO  ARMS 

(By  ERNEST  HEMINGWAY 

.  JELEN  HAYES 

GARY  COOPER 
ADOLPHE  MENJOU 

DIRECTED  BY  FRANK  BORZAGE 

(2  paramount  Qicture 


. . . : .  TRiPLINGi 
NORMAL  GROSSEil 
AT  ALL  POlMTf! 


GO 


J>ird  weei  ea„; 


CAPITOL  -  WILKES  BARRE 

receipts  for  £our  days  $1200 
over  average  week's  business. 


«  week's  I.    •  J^ENTUCKY 

— ?:!f^Ll^"»e*«  in  £o„r  days. 


CO 


PARAMOUNT  -  OMAHA 

i^^est  business  of  the  year 


i  HOLDOVER  BUflNE 
ANDABJOLUTi 
aPAOTY  EYERYWHER 


Mi 

il 


MOTION  PICTURE 


A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTLIRE  NEWS 


STATIC  in 
RADIO  CITY 


PLANNED 

PROCEDURE 
for  INDUSTRY 


jin  Two  Sections  —  Section  One 


Vol  110  T\Ir»  Q  Entered  as  second-class  matter,  January  12,  1931.  at  the  Post  Office,  at  New  York,  N.  Y,,  under  the  act  of  March  3,  1879.  P«b-  T.iniio».»  1  1  (i 
,|»  wi.  J.XU,  i-^u.  O       lished  Weekly  by  Quigley  Publishing  Co.,  Inc.,  at  1790  Broadway,  New  York.  Subscription,  $3.00  a  year.  Single  copies,  25  cents.    January  14.  I 


TONIGHT,  AND  ANY  NIGHT,  IS  YOURS  FOR 
PROFIT  WITH  "TONIGHT  IS  OURS''.  .  . 


KING  OF  ACTORS! 
QUEEN  OF  CHARM! 


CLaudette 

COLBERT 

(Fredrlc 

MAR.CH 

in  NOEL  COWARD'S 

TONIGHT 
IS  OU  RS 

^ti^AlHOH  5KIPW0RTH 

ARTHUR.  BYRON 

(2  Qaramount  picture 


A 


GREAT  NEWS 

for  the  entire  motion 
picture  industry! 


starting  1933 
with  a  great 
big  smile! 


AVAILABLE  NOW  FROM  WARNER  BROi 


THE  INTIMATE  DIARY  OF  THE  ''MAYO 

VITAGRAPH,  INC..  DISTRIBUTORS 


lamou*  I""*  _ 


..NOW  WE  RE  TELLING  YOU! 

nothing  but  the  cold,  scientific  box-office  facts  about  "20,000-  Years  in  Sing 
Sing."  We  don't  have  to  rave  when  black-and-white  figures  shout!  We  knew 
we'd  have  to  prove  that  this  is  an  even  greater  audience  picture  than  "Fugitive" 
or  "Silver  Dollar". . .  Now  here's  laboratory  evidence  that  "20,000  Years"  has 
everything  it  takes  to  take  top  money  out  of  your  town! 


CONGRATULATIONS, 

WARDEN  LAWES! 

You've  started  another 

HONOR  SYSTEM  all 
America  will  endorse: 

HONORS  FOR  YOUR  STORY- 

"Great!  Enthralling  entertainment.  A 
splendid  writing  job."— iV.  Y.  Mirror 

HONORS  ''OR  THE  FILM- 

"Fast . .  .  amusing.  If  you  like  excite- 
ment and  thrills  you'll  like  this  film." 
—N.  Y.  Telegraph 

HONORS  FOR  THE  CAST- 

"Superb  characterization  by  Spencer 
Tracy.  As  compelling  and  dynamic  a 
performance  as  the  screen  has  seen." 
—N.  Y.  American 

HONORS  FOR  CURTIZ- 

"Thoroughly  punch-packed.  Direc- 
ted with  forcefulness,  thrill,  and 
understanding  by  Michael  Curtiz."  — 
N.  Y.  News 


OR  SPECIAL  ENGAGEMENTS  ONi-Y 


)F  HELL^'-by  WARDEN  LEWIS  E.  LAWES 


JAN  14  1933  < 


MOTION  PICTURE  HERALD 


Vol.  110,  No.  3 


OP 


January  14,  1933 


A  HOLLYWOOD  CONQUEST 

THE  casting  of  "Cavalcade,"  reviewed  elsewhere  in  this 
issue,  by  reason  of  several  aspects  of  its  excellence  is  a 
proper  subject  for  special  and  separate  consideration. 
The  principles  applied  so  effectively,  in  the  light  of  much 
current  Hollywood  practise,  seem  somewhat  akin  to  revolution. 

Outstandingly  evident  is  the  successful  determination  of 
Mr.  Winfield  Sheehan,  who  can  at  times  be  most  determined, 
to  make  "Cavalcade,"  and  nothing  else.  No  player,  and  the 
piece  has  a  very  large  cast  of  exceptionally  able  persons,  was 
permitted  in  the  least  instance  to  dominate  his  part.  For 
once  in  the  history  of  the  screen,  actors  have  been  strictly 
required  to  be  actors,  to  play  their  parts  as  individuals  in 
the  story  created  by  the  author.  "Cavalcade"  was  written  by 
Mr.  Noel  Coward  for  the  purpose  of  the  limning  of  a  certain 
set  of  facts  and  state  of  civilization  in  various  hysterical 
processes  of  reaction  and  change.  It  was  not  written  to  wrap 
around  the  toothsome  anatomy  of  any  screen  beauty,  nor 
for  the  exploitation  and  aggrandizement  of  any  name  of  stage 
or  screen.  It  was  written  to  tell  a  story  and.  In  spite  of  all 
the  personality  traditions  of  the  great  personality  chessboard 
and  market  of  Hollywood,  no  one  has  been  permitted  to  in- 
vade the  narrative  design. 

The  astonishingly  effective  restraints  of  "Cavalcade"  against 
the  many,  many  ways  in  which  great  material  so  often  "goes 
movie"  are  many,  but  the  greatest  of  them  all  Is  subordina- 
tion of  the  players  to  their  roles.  No  exception  Is  fairly  to 
be  taken  to  any  player's  work  In  the  piece,  but  since  we  are 
talking  of  roles,  the  performance  of  Una  O'Connor,  who 
played  her  part  of  "Ellen  Bridges,"  the  maid,  In  the  stage 
company  In  London,  is  worthy  of  a  special  note.  And  Diana 
Wynyard,  who  plays  "Jane  Marryot,"  would  be  the  star  of 
the  show  If  It  could  be  a  starring  play.  Miss  Wynyard  came 
over  from  London  last  year  In  the  stage  play  "Lean  Harvest" 
and  acquired  a  picture  engagement  with  MSM,  but  the  only 
previous  screen  glimpse  we  have  had  of  her  was  In  the  role 
of  the  "Princess  Natasha"  in  "Rasputin."  Now  she  is  likely 
to  be  seen  and  heard  more  and  oftener. 

AAA 
"WINDOW  OF  THE  WORLD" 

THERE  have  been  considerable  gusts  of  publicity  of  late, 
for  what  purpose  does  not  appear.  In  behalf  of  the  fame 
of  General  John  Vicente  Gomez,  president  of  Venezuela, 
the  genial  and  courtly  dictator  of  that  sector  of  sunshine  for 
the  last  quarter  of  a  century.  And  now,  so  we  are  gravely 
told,  he  sees  an  American  film  drama  every  night  at  one  of 
his  two  palaces,  for  the  purpose  of  keeping  advised  of  the 
trend  of  affairs  In  this  northern  world.  If  he  gets  confused 
he  can  be  forgiven. 


THE  CREAM  OF  THE  SHOW 


B 

oTth 


ROADWAY  being  also  quite  considerably  the  street  of 
the  car  salesrooms,  and  this  being  also  the  week  of  the 
Automobile  Show,  we  find  justification  in  the  citation 
of  the  enthusiasm  of  the  current  motor  selling  season  as  both 
a  demonstration  of  and  a  challenge  to  showmanship.  If  the 
oceans  of  advertising  and  rivers  of  publicity  are  credible, 
the  new  motor  merchandise  is  made  almost  entirely  of  sell- 
ing points,  which  means  showmanship  expressed  In  terms  of 
gadgets.  Motors  are  used  to  ride  in  but  they  are  being  built 
to  do  tricks  while  you  look  at  them.  That's  an  idea  for  the 
motion  picture,  which  is  used  for  nothing  but  to  be  looked  at. 

As  might  have  been  expected  after  his  recent  splash  on 
the  printed  pages  and  across  the  radio  map,  Mr.  Walter  P. 
Chrysler  seems  to  be  the  prima  donna  of  the  auto  show. 
Some  conniving  publicity  person  pertaining  to  his  organiza- 
tion conceived  the  idea  of  an  exhibit  of  cars  all  done  in 
chromium  plate  and  cream  enamels,  with  a  cream  colored 
carpet  and  salesmen  to  talk  and  demonstrate  In  cream  colored 
suits  and  ravishing  girl  models  to  pose  in  the  cars  all  be- 
gowned  In  cream.  The  color  scheme  proved  charming,  almost 
modest,  but  when  the  newspaper  advertisements  erupted 
crediting  Mr.  Chrysler  with  "the  cream  of  the  show,"  noth- 
ing could  be  done  about  it  under  the  "fair  practices"  clau-se 
of  the  code.  He  has  the  cream  to  prove  It. 

AAA 

WHAT  with  the  international  debt  situation,  the 
Radio  City  Music  Hall  and  apathy  In  Wall  Street, 
the  New  Year  started  off  not  too  well.  But  now 
the  first  of  the  seed  catalogues  have  arrived  and  the  green 
tip  of  one  daring  hyacinth  has  appeared  on  the  sunny  side 
of  our  Connecticut  rockery.  Life  resumes  meaning,  and  pres- 
ently it  will  be  spring  again.  ■ 

AAA 

CIGARETTE  CAMPAIGN 

A DRIVE  Is  on,  and  the  tobacco  trade  press  is  all 
a-twitter,  because  of  the  decision  of  the  management 
at  the  Radio  City  Music  Hall  and  the  RKO  Roxy  the- 
atre to  permit  smoking  in  the  mezzanines — which  in  this  case 
means  balconies  about  two  whoops  and  a  holler  from  the 
stage  and  screen.  The  United  States  Tobacco  Journal  sug- 
gests that  certain  trade  leaders  "act  jointly  in  forcing  upon 
the  operators  of  competitive  New  York  houses  recognition 
of  Roxy's  aggressive  policy.  Then  let  trade  leaders  take  sim- 
ilar action  In  every  other  community  throughout  the  country." 
It  might  be  just  as  well  for  the  tobacco  interests  to  let  the 
motion  picture  exhibitor  run  his  own  policy.  No  general  prin- 
ciple is  Involved.   Broadway  Is  not  Main  Street. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY.  Edi+or-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909;  The  Filnn 
Index,  founded  1906.  Published  _  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-in-Chief 
and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Rannsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office,  407  South  Dearborn 
street,  Edwin  S.  Clifford,  manager,  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhill  Drive,  Edgware,  London,  England, 
W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  19,  Rue  de  la  Cour-des-Noues,  Paris  20e, 
France,  Pierre  Autre,  representative;  Sydney  _  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City,  Mexico.  Member  Audit  Bureau  of  Circulations.^  All  contents  copyright  1933  by  Quigley  Publishing  Company.  All  correspondence  should  be  addressed  to  the  New 
York  Office.  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other 
Quigley  Publications:  Motion  Picture  Daily,  The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  the  Chicagoan. 


PLANNED  PROCEDURE 
FOR  INDUSTRY 

_____  ^  py^QpQ^^l  fQ  organize  business 

to  escape  past  errors  and 
to  realize  future  possibilities 


^  HE  motion  picture  industry  while 
partaking  of  the  effects  of  the  world  de- 
pression finds,  in  addition,  upon  its  own 
doorstep  at  the  opening  of  the  New  Year 
a  variety  of  problems  which  cry  insistently 
for  attention. 

It  is  of  course  true  that  a  considerable 
number  of  the  adverse  conditions  which 
now  affect  the  industry  are  directly  trace- 
able to  the  disruption  of  the  normal  proc- 
esses in  commerce  and  industry.  Various 
of  the  causes  of  the  curtailment  which  has 
taken  place  in  theatre  attendance  have 
been  and  are  beyond  the  control  of  the 
industry.  The  shrinking  of  the  public's  purse, 
due  to  unemployment,  has  reduced  both 
the  actual  number  of  theatre  patrons  and 
also  the  potential  number  of  patrons  to 
whom  the  motion  picture  might  appeal.  A 
vast  number  of  people  have  simply  been 
without  the  means  for  regular  theatre  at- 
tendance, irrespective  of  how  great  may 
have  been  the  attraction. 

BUT  IT  IS  equally  true  that  the  Industry 
itself  and  singly  is  accountable  for  several 
of  the  adverse  conditions  which  now  ob- 
tain. It  is  to  these  that  the  business  of 
motion  pictures  might  well  address  serious 
thought  at  the  opening  of  this  New  Year. 

It  was  perhaps  Inevitable  that  the  In- 
dustry in  its  principal  departments  should 
have  partaken  in  some  degree  of  the  ex- 
cesses which  characterized  the  inflationary 
period  In  American  business  which  drew 
to  an  end  in  the  Autumn  of  1929.  The 
spirit  of  unbridled  expansion  of  those  days 
led  to  developments  in  the  theatre  field 
which  cannot  now  escape  such  revision  as 
may  be  necessary  to  adapt  them  to  the 
conditions  which  we  now  face  and  to  those 
conditions  discernible  for  the  near  future 
which  do  not  appear  to  make  practicable 
the  original  concept  of  various  of  these 
developments.  An  early  application  of  ap- 
propriate remedies  In  this  connection  will 
be  both  wise  and  salutary. 

It  Is  not  yet  apparent  that  the  produc- 
tion branch  of  the  Industry  has  succeeded 
In  gearing  itself  to  the  new  requirements 
of  the  day  nor  has  it  yet  been  made  plain 
that  production  has  commenced  to  apply 
In  the  expected  degree  the  lessons  which 
are  to  be  gained  out  of  its  considerable 
store  of  accumulated  experience.  Holly- 


by  MARTIN  QUIGLEY 

wood  has  not  been  adequately  responsive 
to  the  developments  that  have  been  tak- 
ing place  generally  in  the  fields  of  finance, 
commerce  and  industry.  Seemingly  it  has 
held  itself  to  be  in  a  measure  Insulated 
against  the  repercussions  of  the  new  order 
which -of  course  is  only  a  fancied  position 
unrelated  to  and  unsupported  by  reality. 
In  those  respects  in  which  Hollywood  has 
persisted  in  a  reactionary  attitude  it  must 
presently  yield  for  its  own  good  and  for 
the  good  of  the  whole  Industry. 

The  dominant  satisfaction  which  the  in- 
dustry may  properly  entertain  as  it  enters 
upon  the  New  Year  is  the  fact  that  there 
is  no  evidence  whatsoever  to  support  any 
suspicion  which  may  anywhere  exist  that 
motion  picture  entertainment  does  not  con- 
tinue to  hold  preeminent  position  in  the 
affections  of  the  public.  It  has  no  rival 
as  the  people's  principal  form  of  public 
amusement.  Its  prestige  and  appeal  re- 
main unchallenged.'  Now  as  the  most 
graphic  of  the  arts,  equipped  to  tell  its 
stories  both  in  image  and  In  sound,  it  is 
destined  to  soar  to  heights  which  in  face 
of  the  present  moments  of  uncertainty 
may  appear  almost  fantastic. 

But  if  the  challenge  of  present  condi- 
tions, as  well  as  those  of  the  immediate 
future,  is  to  be  met  successfully  the  indus- 
try stands  in  pressing  need  of  a  program 
of  planned  operations — a  scheme  not  es- 
sentially unlike  that,;which  for  productive 
industry  generally  has'  received  high  spon- 
sorship. 

INDUSTRY,  broadly  speaking,  now  faces 
the  prospect  of  a  narrowed  margin  of 
profit  on  its  operations,  and  this  only  in 
the  more  favored  individual  instances  for 
the  present  at  least.  To  insure  even  this 
narrowed  margin,  united  action  on  the 
part  of  all  principal  interests  Is  necessary. 
There  Is  need  for  much  reordering  and  re- 
arranging. Those  conditions  which  once 
allowed  an  Income  sufficient  to  absorb  the 
cost  of  inefficiency,  waste  and  vanity  com- 
petition are  not  likely  to  return  soon  if 
ever.  Solving  the  problems  of  the  day 
and  preparing  to  meet  those  of  tomorrow 
should  not  be  left  to  haphazard  procedure. 
There  should  be  Introduced  carefully 
planned  and  carefully  ordered  arrange- 
ments conceived  out  of  the  accumulated 


knowledge  and  experience  and  executed 
with  determination  and  dispatch. 

The  motion  picture  industry  provides  a 
fruitful  field  for  the  introduction  of  a  pro- 
gram of  planned  operations.  A  consider- 
able list  of  things  that  obviously  and  un- 
questionably should  be  done  might  easily 
be  compiled.  All  that  is  necessary  is  a 
plan  energized  with  a  wholesome  spirit  of 
industry  cooperation,  together  with  the  de- 
termination that  the  industry  shall  speedily 
put  its  house  In  order  to  the  end  of  realiz- 
ing those  vast  potentialities  of  profit  for 
the  business,  and  service  to  the  public, 
which  are  inherent  in  the  talking  motion 
picture. 

THE  MOTION  PICTURE  business  is  unique 
in  many  respects.  It  is  engaged  in  the 
extraordinary  trade  of  merchandising  to 
the  public  a  product  intended  to  convey 
emotional  stimuli.  In  the  fulfillment  of  this 
mission  it  stands  in  a  position  of  grave  re- 
sponsibility to  the  public  welfare.  There 
necessarily  must  be  an  intimate  relation- 
ship between  the  prosperity  of  the  industry 
and  the  degree  In  which  it  discharges  this 
responsibility.  The  principal  business  of 
the  industry  is  to  cater  to  the  public  taste. 
In  all  of  Its  expressions  in  which  it  seeks  to 
cultivate  the  public  taste,  rather  than  cater 
to  established  tastes,  it  must  for  Its  own 
and  the  public's  welfare  look  upwards  and 
not  downwards.  In  order  that  this  may 
more  uniformly  and  more  definitely  be.ac- 
compllshed  there  should  be  formulated  j&n 
appropriate  policy  and  when  the  policyjjis 
arrived  at,  through  planned  procedure,  it 
should  be  maintained. 

There  are  also  other  corrective  measures 
which  should  be  introduced,  as  both  an 
armor  of  defense  and  a  sword  of  progress. 
Many  of  these  have  as  their  needed  ob- 
jective that  attribute  of  character  which  is 
essential  to  the  successful  conduct  of  im- 
portant-business the  world  over. 

The  motion  picture  and  the  industry  be- 
hind it  stand  in  the  white  glare  of  pitiless 
publicity.  It  has  sought  and  obtained  this 
position  and  it  Is  proper  and  necessary 
that  It  should  be  there.  But  the  position 
entails  responsibilities  that  cannot  be  evad- 
ed. The  business  of  motion  pictures  is  one 
that  stands  eminently  in  need  of  great 

(Continued  on  page  12) 


[8] 


January    14,    19  3  3  MOTION    PICTURE    HERALD  9 


HERTZ  RESIGNS;  SCHAEFER,  DEMBOW 
AND  COKELL  ON  PARAMOUNT  BOARD 


Zukor  Denounces  "Malicious 
Rumor"  That  Emanuel  Cohen 
Is  Leaving  Paramount;  Lauds 
Company's  Current  Product 

Resignation  of  John  Hertz  last  Friday  as 
chairman  of  the  finance  committee  of  Para- 
mount Publix  Corporation  and  his  with- 
drawal from  the  company,  after,  as  he  an- 
nounced, a  difference  with  President  Adolph 
Zukor  as  to  his  authority,  was  followed  this 
week  by  election  to  the  board  of  directors 
of  George  J.  Schaefer,  Sam  Dembow,  Jr., 
and  Walter  B.  Cokell,  all  of  whom  have 
been  with  the  organization  at  least  ten 
years.  All  three  were  appointed  to  the  ex- 
ecutive committee  and  Mr.  Cokell  also  was 
appointed  an  assistant  treasurer. 

At  the  same  time  came  announcement 
from  Mr.  Zukor  that  "there  is  absolutely 
no  truth  in  the  malicious  rumor  that  Eman- 
uel Cohen,  vice-president  in  charge  of  pro- 
duction, is  leaving  Paramount."  Mr.  Cohen 
was  suddenly  summoned  to  New  York  last 
week.  Mr.  Zukor  added:  "He  is  returning 
in  a  few  days  to  the  Coast  to  continue  the 
fine  job  he  has  been  doing  in  organizing 
and  running  our  studio,  which  is  now  mak- 
ing what  I  think  are  the  best  pictures  this 
company  has  ever  had.  He  has  the  full 
confidence  and  support  of  all  the  executives 
and  the  board  of  directors  of  the  company." 

Following  the  resignation  of  Mr.  Hertz, 
it  was  said  at  Paramount  that  no  call  had 
been  announced  as  yet  for  a  meeting  of 
the  finance  committee  to  name  his  successor. 

Joined  in  November,  1931 

News  of  the  withdrawal  of  the  finance 
chairman  came  with  this  announcement 
from  Mr.  Hertz: 

"In  November,  1931,  at  the  suggestion  of 
Kuhn,  Loeb  &  Co.,  and  at  the  request  of  the 
president  and  board  of  directors  of  Paramount, 
I  became  a  member  of  the  board  of  directors 
of  the  company,  and  chairman  of  the  finance 
committee.  Since  that  time  I  have  been  active 
in  the  management  of  the  affairs  of  the  corpo- 
ration, devoting  my  entire  time  thereto. 

"Whatever  I  have  been  able  to  accomplish 
in  the  company's  affairs  has  been  accomplished 
because  I  had  the  cooperation  of  all  the  offi- 
cers and  the  organization,  without  any  question 
as  to  the  technical  limitations  upon  the  author- 
ity of  various  officers.  Within  the  last  week 
a  question  has  been  raised  by  the  president 
as  to  the  authority  of  the  chairman  of  the 
finance  committee  to  continue  to  function  as 
he  had  up  to  that  time.  I  felt  that  I  could  not 
accomplish  the  purposes  for  which  I  came 
to  the  company  unless  I  was  permitted  to 
so  function,  and  therefore  there  was  no  alterna- 
tive for  me  but  to  tender  my  resignation,  which 
I  have  done. 

"In  severing  my  connection  with  Paramount, 
I  want  to  express  my  deep  appreciation  for  the 
splendid  cooperation  and  support  I  have  re- 
ceived from  the  company's  bank  creditors,  Kuhn, 
Loeb  &  Co.,  as  well  as  the  officers,  directors, 
and  employees  of  the  organization." 

The  following  statement  was  issued  by 
Paramount : 

"During  his  fourteen  months  as  chairman  of 
the  finance  committee  of  Paramount  Publix 
Corporation  Mr.  Hertz  has  accomplished  much 
in  the  handling  of  the  corporation's  financial 


problem.  The  president  and  all  the  directors 
greatly  regret  that  he  now  finds  himself  unable 
to  continue  to  serve  the  corporation  in  that 
capacity." 

From  Sir  William  Wiseman,  vice-chair- 
man of  the  finance  committee  and  member 
of  Kuhn,  Loeb  &  Co.,  bankers,  came  this 
announcement : 

"In  November,  1931,  we  suggested  to  the 
president  of  the  Paramount  Publix  Corpora- 
tion that  John  Hertz  should  be  invited  to  be- 
come a  director  and  the  chairman  of  the  finance 
committee.  The  president  of  the  corporation, 
Adolph  Zukor,  and  the  board  of  directors,  unan- 
imously invited  Mr.  Hertz  to  fill  these  posi- 
tions, and  he  has  since  devoted  his  time  and 
energy  exclusively  to  the  affairs  of  the  corpo- 
ration, and,  in  spite  of  diiiRcult  times,  has  been 
able  to  establish  important  economies  and  ad- 
ministrative reforms. 

"We  greatly  regret  that, Mr.  Hertz  now  finds 
himself  unable  to  continue  to  serve  the  corpora- 
tion. His  wide  experience  and  grasp  of  finan- 
cial and  administrative  problems  have  been  of 
the  greatest  value  to  the  corporation." 

The  past  year  has  seen  readjustments  in 
Paramount's  economic  structure  which  have 
resulted  in  savings  totaling  millions.  Future 
commitments,  which  include  serial  payments 
on  investments,  purchase-money  notes,  real 
estate  mortgages  and  bond  maturities,  will 
this  year  be  50  per  cent  less  than  in  1932, 
while  in  1934  they  will  be  reduced  another 
30  per  cent,  or  to  20  per  cent  of  the  total 
1932  commitments. 

Throughout  the  year   cash  income  was 


^  ^  ^ 

This  IVeek 


Page  8 
Page  1  I 

Page  9 


Planned  Procedure  for  Industry — by  Mar- 
tin Quigley 
Static  in  Radio  City — by  Terry  Ramsaye 
Hertz   resigns;   Schaefer,    Dembow  and 
Cokell    on    Paramount  board 

Revised    amortization   vital    in  gauging 

actual    current    income  Page  10 

"Cavalcade" — as  seen  by  Terry  Ramsaye  Page  16 
Music  Hall  starts  combination  policy  as 

RKO  Roxy  continues  operation  Page  25 

FEATURES 

Editorial  Page  7 

The  Camera  Reports  Page  13 

Asides  and  Interludes  Page  27 

J.  C.  Jenkins — His  Colyum  Page  40 

DEPARTMENTS 

Box  Office  Receipts  Page  34 

Showmen's  Reviews  ,■                 Page  30 

Managers  Round  Table  Page  49 

Short  Features  Page  48 

Technological  Page  67 

Chicago  Page  48 

The  Release  Chart  ■                  Page  61 

What  the  Picture  Did  for  M'e  Page  42 

Classified  Advertising  Page  68 


Withdrawal  of  Finance  Chair- 
man from  Company  After  14 
Months  Follows  Difference 
With  Zukor  Over  Authority 

slightly  greater  than  operating  disburse- 
ments. Negative  costs  were  reduced  on  an 
average  of  31  per  cent  a  picture.  General 
cash  disbursements  were  $39,685,000  lower 
in  the  first  48  weeks  of  1932  than  in  the 
corresponding  period  in  1931.  Rental  re- 
ductions effected  by  a  revaluation  of  the- 
atre leases  totaled  $3,600,000  and  adjusted 
foreign  leases  saved  another  $243,000.  As 
a  result,  real  estate  taxes  were  reduced 
$173,196  and  insurance  charges  $270,000, 
with  $325,000  in  insurance  charges  estimated 
for  the  full  year.  Payroll  reductions  in  the 
last  16  months  now  represent  weekly  sav- 
ings of  $186,000,  equal  to  $6,000,000  for 
1932  and  an  estimated  $10,000,000  for  1933. 
Realty  savings  in  the  year  totaled  $7,000,- 
000.  Additional  details  of  these  economies 
appeared  in  the  Herald  issue  of  Decem- 
ber 24. 

Came  In  With  Lasker,  Wrigley 

When  Mr.  Hertz  entered  Pararporint  14 
months  ago,  he,  was  accompanied,  by  Albert 
D.  Lasker  and  the  late  Williarh  Wrigley, 
Jr.,  both  of  whom  also  became  members 
of  the  board  of  directors. 

Mr.  Hertz  was  founder  and  chairman  of 
Yellow.  Cab  Company  of  Chicago  and  of 
Yellow  Truck  and  Coach  Corporation  and 
head  of  the  Fifth  Avenue  Coach  Company 
in  New  York,  as  well  as  a  director  of  the 
First  National  Bank  of  Chicago.  He  is  the 
dominant  factor  in  the  Thompson  restaurant 
chain  of  Chicago. 

The  executive  committee  of  the  Para- 
mount board  of  directors  now  consists  of 
Mr.  Zukor,  Ralph  A.  Kohn,  Emanuel 
Cohen,  Messrs.  Schaefer,  Dembow  and  Co- 
kell, with  Austin  C.  Keough  and  EmiJ 
Shauer  as  alternates. 

Mr.  Schaefer,  vice-president  of  Para- 
mount Pictures  Distributing  Corporation, 
has  been  with  the  company  since  1920.  Mr. 
Dembow,  executive  vice-president  of  Publix 
Theatres  Corporation,  in  charge  of  all  the- 
atres, joined  the  organization  in  1923,  and 
Mr.  Cokell  in  May,  1920,  in  charge  of  the 
budget  and  statistical  departments.  A  year 
ago_  Mr.  Cokell  became  assistant  to  the 
chairman  of  the  finance  committee. 

The  past  year  has  seen  a  rapid  succession 
of  changes  in  executive  personnel  in  Para- 
mount, climaxed  October  29  by  the  resig-' 
nation  of  Sam  Katz,  who  opposed  the  decen- 
tralization policy  then  under  way.  It  was 
in  January,  1932,  that  Sidney  R.  Kent  left 
the  company.  Then  in  April  Jesse  L.  Lasky,. 
vice-president  in  charge  of  production,  was 
requested  to  take  a  three  months'  leave,  and 
later  he  was  succeeded  by  Emanuel  Cohen. 
Resignations  in  the  following  months  in- 
cluded those  of  B.  P.  Schulberg,  managing 
director  of  production ;  Herman  Wobber, 
John  D.  Clark,  Charles  E.  McCarthy,  Harry 
Ballance  and  a  number  of  others  in  lesser 
capacities. 


10 


MOTION    PICTURE  HERALD 


January    14,  1933 


REVISED  AMORTIZATION  VITAL  IN 
GAUGING  ACTUAL  CURRENT  INCOME 


Wall  Street  Journal  Says  Many 
Problems  Rennain  To  Be 
Solved;  Declares  Improved 
Picture  Quality  Should  Help 

The  important  strides  which  motion  pic- 
ture companies  have  made  in  recent  months 
in  "putting  their  houses  in  order,"  and  in 
reconditioning  their  economic  structures  on 
a  sounder  basis,  are  recognized  by  Wall 
Street's  conservative  Wall  Street  Journal, 
of  Dow,  Jones.  It  was  pointed  out,  how- 
ever, that  "many  problems  remain  to  be 
solved,  with  public  spending  still  subnormal 
and  a  trend  toward  lower  admission  prices 
in  evidence.  One  of  the  most  important 
achievements  of  the  year  has  been  establish- 
ment of  new  and  more  drastic  scales  of  film 
amortization,  in  line  with  current  condi- 
tions in  the  industry." 

An  optimistic  note  was  sounded  regard- 
ing the  improvement  in  picture  quality  in 
recent  months.  This  improvement  should 
react  favorably  on  income,  it  was  said. 
"The  moving  picture  industry,  having 
passed  through  the  most  difficult  year  in 
its  history,  is  looking  forward  to  another 
year  of  readjustment  and  retrenchment  in 
which  the  results  of  the  work  already  ac- 
complished should  begin  to  take  effect. 
However,  the  problem  of  budgeting  expenses 
to  meet  a  continued  decline  in  income  is 
still  present." 

Evidently,  Wall  Street  has  taken  full 
cognizance  of  the  fact  that  the  industry 
made  quite  some  progress  in  the  past  twelve- 
month in  adjusting  operating  conditions  by 
reducing  office  overhead  and  executive  ex- 
pense ;  lowering  negative  costs  due  to  studio 
economies  and  to  a  better  scheduling  of  pic- 
tures "which  saves  waste  of  time  by  high- 
priced  actors."  Theatre  decentralization, 
which  reduced  home  office  expense,  and  the 
setting  up  of  new  and  more  drastic  policies 
of  film  amortization  in  line  with  the  new 
scale  of  income  were  said  to  have  helped 
the  general  situation. 

The  revised  amortization  program,  while 
obviously  neither  an  economy  nor  a  cause 
of  lower  earnings,  was  said  to  be  of  pri- 
mary importance  in  showing  film  companies 
and  their  stockholders  what  their  actual 
profits  are  under  current  income.  Previ- 
ously, the  rate  of  charging  ofif  films  was  of 
necessity  based  on  tables  of  experience,  and 
obviously  a  marked  decline  in  the  available 
income  of  the  industry  made  it  necessary 
to  change  the  rate  at  which  amortization  of- 
film  costs  is  written  off.  In  this  connec- 
tion, the  Wall  Street  Journal  said: 

"Silent  films  had  a  certain  well  established 
average  life  on  which  tables  of  amortization 
were  based.  Sound  films,  which  cost  more  on 
the  average,  and  at  first  earned  much  more 
than  silent  films,  later  turned  out  to  have  a 
shorter  life — that  is,  a  greater  part  of  their 
total  rentals  were  received  in  the  first  few 
months  of  release.  This  obviously  meant  that 
a  larger  portion  of  the  cost  had  to  be  charged 
off  in  the  early  weeks  of  release.  In  the  last 
year  the  sharp  decline  in  box  office  attendance 
and  available  income  required  another  and 
more  drastic  revision  in  amortization  rates. 
The  erection  of  de  luxe  houses  all  over  the 
country  in  the  last  few  years,  the  more  rapid 
release  of  films  in  territories  outside  the  big 


cities  and  the  general  trend  toward  a  more  rapid 
turnover  of  films  are  additional  factors  in  the 
changing  conditions. 

"Paramount-Publix  Corp.  has  set  up  a  new 
scale  of  film  amortization  which  at  present  is 
the  most  drastic  followed  by  any  company  in 
the  industry,  since  it  charges  oif  50  per  cent 
of  the  cost  of  films  in  the  first  six  weeks  of 
release  and  95.9  per  cent  of  cost  in  the  first  26 
weeks.  This  scale  is  applied  to  the  90  per  cent 
of  negative  and  positive  film  costs  allocated 
to  domestic  business,  the  remaining  10  per  cent 
being  allocated  to  foreign  business  and  amor- 
tized under  a  separate  scale. 

"The  following  table  of  Paramount's  present 
amortization  shows  cumulative  portion  of  do- 
mestic cost  written  off : 

1  week   10%       9  weeks   68% 

2  weeks    19%      12  weeks    80% 

3  weeks    27%      16  weeks    89% 

4  weeks    35%      20  weeks   92.7% 

5  weeks   43%      26  weeks   95.9% 

6  weeks    50%      52  weeks   100% 

"Obviously  a  film  is  practically  all  written  off 
within  six  months  after  release. 
"Under  the  old  scale  Paramount  allocated 


RKO  Honored 


The  M.P.F.D.A  gives  an  award 
each  year  to  that  motion  picture 
exchange  in  the  United  States  which 
has  the  best  fire  prevention  record. 
At  the  headquarters  of  the  M.P.P.D.A. 
on  Tuesday,  this  trophy  was  presented 
by  Will  H.  Hays  to  RKO  for  1932, 
and  received  by  Ned  Depinet,  vice- 
president  in  charge  of  distribution  for 
RKO,  who  accepted  it  on  behalf  of 
Jack  Osserman,  the  RKO  Chicago 
branch  manager,  and  the  entire  per- 
sonnel of  his  office.  The  Chicago  fire 
warden  and  the  Fire  Prevention  Com- 
mittee, who  made  the  inspection, 
rated  this  exchange  100  per  cent  plus 
for  the  entire  year. 


Contrasts  New  and  Old  Scales 
of  Leading  Companies;  Cites 
Operating  Adjustments  and 
Lower  Costs  for  Negatives 

85  per  cent  of  film  costs  to  the  United  States 
and  15  per  cent  to  foreign  business.  Of  the 
85  per  cent,  70  per  cent  to  75  per  cent  was 
written  off  in  the  first  three  months  (12  weeks) 
and  the  remainder  within  a  year.  Foreign  films 
allocation  was  written  off  in^  two  years. 

"The  following  table  shows  the  new  amorti- 
zation scale  of  Warner  Bros,  on  negative  costs 
compared  with  the  old  rate: 

New  rate     Old  rate 


13  weeks    511^%  42^^% 

26  weeks    73  6554 

39  weeks    8454  79J4 

52  weeks    93%  t&A 

65  weeks    100  93 

88  weeks    100 


"Positive  cost  which  is  only  about  10  per  cent 
of  negative  cost  is  written  off  at  a  slightly 
more  rapid  rate,  64^  per  cent  in  13  weeks,  90 
per  cent  in  26  weeks,  and  100  per  cent  in  a 
year. 

"Radio  Keith  Orpheum  Corp.'s  new  scale 
and  old  scale  of  amortization  compare  as  fol- 
lows : 

New  rate     Old  rate 


4  weeks    17%  14% 

13  weeks    55i/2 

24  weeks    73%  10H 

26  weeks    75}4 

36  weeks    865^  87^^ 

52  weeks    95  95% 

78  weeks    100 


"Positives  are  written  off  on  about  the  same 
scale  as  Warner  Bros. 

"Fox  Film  Corp.,  in  amortizing  its  features 
negative  costs,  formerly  charged  off  50  per 
cent  of  gross  domestic  rentals  on  each  picture 
weekly  for  52  weeks  with  tKe  deficit  if  any 
charged  off  in  the  52d  week.  This  has  subse- 
quently been  increased  to  70  per  cent  of  rentals. 
For  internal  accounting  purposes  1-45  of  nega- 
tive cost  is  charged  off  each  week  for  45  weeks. 
Half  of  gross  domestic  rentals  is  applied  to  the 
67  per  cent  of  the  cost  of  feature  pictures  allo- 
cated to  domestic  business.  The  remaining  33 
per  cent  of  cost  is  allocated  to  foreign  business 
and  amortized  beginning  with  the  time  of  for- 
eign release,  under  a  similar  scale. 

"Loew's,  Inc.,  has  recently  adopted  a  new 
and  more  drastic  scale  of  film  amortization  as 
stated  in  its  annual  report  recently  published, 
but  a  detailed  schedule  is  not  at  present  avail- 
able." 


Shubert  Receivership  Terminates 

Sale  of  Shubert  Theatre  Corporation 
properties  will  terminate  the  receivership, 
it  was  decided  this  week  by  Federal  Judge 
Francis  G.  Caffey.  Lee  Shubert  has  been 
allowed  to  resign  as  one  of  the  receivers 
so  that  he  could  bid  on  the  properties.  Sev- 
eral Shubert  theatres  in  key  cities  through- 
out the  country  have  been  used  variously  for 
roadshowing  of  films. 


Vortlcamp  Named  Branch  Head 

C.  J.  Vortkamp  has  been  named  branch 
manager  at  Cincinnati  for  Henry  F.  Vort- 
kamp &  Co.  theatrical  supplies  house.  Vort- 
kamp's  territory  will  include  southern  Ohio 
and  northern  Kentucky.  Howard  Hutchison 
will  take  charge  of  the  Detroit  office,  cov- 
ering entire  state  of  Michigan. 


January    14,  1933 


MOTION    PICTURE  HERALD 


STATIC  in  RADIO  CITY 

Iby  TERRY  RAMSAYE 


F  the  seating  capacity  of  the  Radio  City 
Music  Hall  is  precisely  6,200,  then  just 
exactly  6,199  persons  must  have  been 
aware  at  the  initial  performance  that  they 
were  eye  witnesses  to  something  tremen- 
dously more  astonishing  than  the  opening 
of  the  world's  biggest  theatre.  It  was  the 
unveiling  of  the  world's  best  "bust." 

Carefully  utilizing  every  imposing  mod- 
ern resource  from  money  to  metallurgy, 
with  the  single  exception  of  plain  common 
sense,  RKO  and  its  executive  control  have 
attained  a  negative  triumph  beyond  com- 
pare in  the  history  of  the  amusement  in- 
dustry. 

And  such  a  pity  that  it  must  go  into  the 
pages  of  amusement  history.  What  has 
occurred  and  is  occurring  at  the  Radio 
City  Music  Hall  and  its  lesser  neighbor, 
the  RKO  Roxy  motion  picture  theatre,  in- 
evitably will  be  accredited  to  the  motion 
picture  industry,  with  which  it  is,  in  an 
accurate  sense,  scarcely  related. 

Before  this  the  motion  picture  industry 
had  full  and  plenty  of  the  problems  com- 
mon to  American  industry,  plus  some  in- 
ternal problems  of  its  own.  The  RKO  mis- 
adventure at  Radio  City  is  likely  to  leave 
its  unhappy  impress  on  screen  destiny  for 
decades,  and  yet  it  is  in  truth  an  external 
matter,  the  magnificently  spectacular  cul- 
mination of  an  ill-conducted  invasion. 

THE  RADIO  CITY  THEATRE  SITUATION 
with  all  of  its  implications  and  involve- 
ments is  merely  the  currently  conspicuous 
and  overwhelming  component  of  a  some- 
what larger  picture  in  which  are  innumer- 
able detailed  bits  quite  as  choice  if  not 
so  large.  The  Radio  Corporation  of  Amer- 
ica came  into  this  industry  seeking  to  real- 
ize upon  the  possession  of  a  new  kit  of 
tools,  the  sound  element  of  the  talking  pic- 
ture, somewhat  as  a  sequel  to  the  rise  of 
radio  and  the  National  Broadcasting  Com- 
pany, which  was  built  on  kindred  tools, 
vacuum  tubes  and  microphones.  The  Na- 
tional Broadcasting  Company  grew  up 
without  a  background  of  precedent  in  the 
new  art  and  little  that  resembled  effective 
competition.  The  motion  picture  industry, 
however,  had  been  evolving  and  building 
importantly  since  the  nickelodeon  dawn  of 
1905.  It  had  achieved  no  ultimate  perfec- 
tion but  it  had  some  aspects  of  attainment 
and  stability. 

One  of  the  first  gestures  of  the  RCA 
institution  was  an  occasion,  which  achieved 
no  public  exposition,  when  the  declaration 
was  made  that  the  corporation  would  en- 
gage in  the  large  scale  production  and 
merchandising  of  home-sound-movies  re- 
gardless of  what  might  happen  to  the  ex- 
isting theatre-marketed  industry.  Peace 
was  made  and  the  project  for  home-sound- 


movies  took  care  of  itself.  Executive  con- 
trol of  RKO  was  installed  in  a  personage 
who  stood  as  alone  as  Napoleon  at  Elba 
in  his  Broadway  office,  but  otherwise  went 
rather  Hollywood.  Further  avowal  of  what 
might  loosely  be  called  policy  came  with 
sympathy,  support  and  a  transient  partner- 
ship with  a  project  which  envisioned  super- 
imposition  upon  an  already  amply  seated 
theatre  machine  of  a  nationwide,  mayhap 
world  wide,  chain  of  chromium  plated, 
coin-in-the-slot,  grandiose  store  shows.  A 
little  more  than  a  year  ago  the  mighty  of 
RCA  foresaw  Trans-Lux  transforming  the 
motion  picture  map  and  sweeping  before 
it  the  whole  existing  theatre  plant.  That 
seems  to  have  taken  care  of  itself,  quite. 

But  back  then  while  the  Trans-Lux  turn- 
stiles were  just  beginning  to  click  in  a 
promised  crescendo  of  national  triumph  for 
the  reinstated  store-show,  the  little  theatre, 
the  engineers  were  making  the  drawings 
for  the  biggest  theatres,  while  steam  shov- 
els ripped  into  the  heart  of  Manhattan  to 
make  way  for  them.  Both  ends  were  being 
played  against  the  middle,  against  the 
normal  evolutions  of  a  quarter  of  a  century 
of  screen  theatres.  Now  that  has  taken 
care  of  itself,  too — but  at  what  cost. 

TO  THOSE  WHOSE  REFLECTIONS  AT 
this  point  turn  toward  Mr.  Samuel  L.  Roth- 
afel,  the  picture  showman  whose  name  and 
impulses,  not  to  say  inspirations,  are  so  in- 
volved in  the  project,  it  may  be  observed 
that  his  very  fame  itself  might  well  have 
been  expected  to  protect  him  from  the 
opportunity  to  dream  in  brick  and  stone 
and  steel  so  expansively.  It  may  be  re- 
marked in  analogy  that  in  the  motor  car 
world  there  are  great  names  on  the  track 
and  road  like  Dario  Resta,  Ralph  DePalma 
and  "Cannon  Ball"  Baker,  but  Kettering, 
Ford  and  Chrysler  are  not  known  at  any 
time  to  have  considered  turning  the  motor 
car  industry  over  to  any  of  them. 

There  is  enough  of  the  RKO-Radio  City 
situation  so  that  any  number  of  executives 
might  have  a  share  of  the  abundant 
wreaths  of  wild  raspberry,  and  they  are 
well  won,  but  it  would  seem  that  Mr.  Mer- 
lin H.  Aylesworth  is  to  be  found  occupy- 
ing the  best  seat  in  the  front  row. 

Something  like  a  year  ago  Mr.  Ayles- 
worth became  the  executive  chief  of  the 
RKO  project.  It  was  a  move  of  consider- 
able presumption,  by  all  who  ordained  it, 
this  bicycling  of  a  president  between  Na- 
tional Broadcasting  Company  and  RKO 
with  its  very  considerable  job  of  heading 
the  array  of  production,  distribution  and 
exhibition  activities.  Mr.  Aylesworth's  part 
time  job  already  had  been  proved  some- 
thing more  than  a  full  time  job  for  his 
predecessor.    Mr.  Aylesworth's  most  signal 


expression  as  president  of  RKO  was  a 
speech  made  at  a  Motion  Picture  Academy 
gathering  in  Hollywood  forecasting  a  state 
of  bankruptcy  for  the  industry. 

One  of  the  few  conspicuously  observ- 
able and  indicative  decisions  of  his  ad- 
ministration has  been  the  recent  negotia- 
tion for  the  continuance  of  a  production 
administration  regime  which  gave  him  "the 
bird,"  meaning  in  this  instance  "The  Bird 
of  Paradise,"  and  "Rock-a-Bye"  which  was 
made  twice  with  two  costs  and  which 
would  have  to  be  made  over  again  with 
a  third  if  it  were  to  be  a  motion  picture 
acceptable  at  any  box  office.  Incidentally 
the  debacle  of  "Rock-a-Bye"  is  a  consid- 
erable further  invasion  of  the  stellar  status 
of  Miss  Constance  Bennett,  who  very 
presently  will  be  found  depreciated  as 
completely  as  Miss  Ann  Harding  has  been, 
by  the  same  process. 

Miss  Harding  and  Miss  Bennett  were 
two  of  the  more  important  assets  acquired 
by  RKO  from  Pathe  and  inherited  by  the 
present  administration  of  the  concern. 
They  were  important  box  office  personali- 
ties with  large  promise  for  development, 
considerably  more  important  to  the  com- 
pany, to  the  exhibitor  and  the  public, 
than  the  sort  of  stone-and-steel  in  which 
Mr.  Aylesworth  and  his  colleagues  appear 
to  have  so  unhappily  reposed  their  faith. 

None  of  this  Hollywood  procedure  ap- 
pears to  pave  the  way  for  a  brighter 
prospect  for  product,  or  for  a  production 
administration  calculated  to  adjust  itself 
adequately  to  the  obvious  and  inevitable 
requirements  of  today  and  tomorrow.  The 
intangibles  of  production  seem  ruled  by 
the  same  strange  order  of  fourth  dimen- 
sional reasoning  that  has  given  us  the 
great  open  places  of  the  Radio  City 
theatres. 

IT  IS  TRUE  THAT  MR.  AYLESWORTH 
was  invited  to  his  seat  in  RKO  sometime 
after  the  sequence  of  events  leading  up 
to  where  X  marks  the  spot  in  Sixth  avenue 
had  been  started.  It  is  also  true,  however, 
that  a  year  is  a  respectable  interval  of 
time  in  this  industry,  and  no  executive  of 
RKO  could  have  been  unaware  that  along 
about  the  last  week  in  1932  something  im- 
portant would  have  to  occur  on  the  two 
giant  stages  of  the  Radio  City  theatres. 

It  has  been  somewhat  more  privately 
than  publicly  said  that  Mr.  Aylesworth  had 
little  option  about  assuming  the  RKO  pres- 
idency if  he  were  to  continue  in  his  hap- 
pier job  as  president  of  the  National 
Broadcasting  Company.  But,  anyway,  he 
did  take  the  additional  responsibility,  and 
what  he  has  done  about  it,  and  had  caused 
to  be  done  about  it,  is  about  as  apparent 
as  the  Grand  Canyon — with  about  the 
same  cubic  content  of  nothing. 


12 


MOTION    PICTURE  HERALD 


January    14,    193  3: 


PROTECTION  DEMANDS 
UNFAIR,  SAYS  HORWITZ 


Lowering  Admissions  Has 
Changed  Situation,  Declares 
Cleveland  Exhibitor;  Asks 
Producer  Fight  Twin  Bill 

Reductions  of  admission  prices  have  so 
changed  the  exhibition  scene  that  first-run 
theatres  have  no  justification  for  demanding 
the  same  amount  of  protection  as  heretofore 
received,  says  M.  B.  Horwitz  of  Cleveland, 
operating  the  Washington  Theatre  Circuit. 
The  same  development  makes  the  exclusive 
run  unfair  and  also  makes  unjust  an  insis- 
tence upon  the  same  level  of  rentals  from 
the  indenpedent  exhibitor  as  he  paid  last 
year,  Mr.  Horwitz  declared  in  a  letter  to  the 
Herald,  pointing  out  that  all  these  phases 
of  exhibition  and  distribution  policy  are 
linked  by  the  one  fact  of  lowered  admissions. 

Furthermore,  the  writer  holds,  the  distrib- 
utor should  refuse  to  permit  the  showing 
of  his  product  on  a  double  feature  pro- 
gram, nor  on  any  two-for-one  coupon  pol- 
icy, and  he  should  insist  that  certain  pic- 
tures in  the  group  sold  cannot  be  exhibited 
at  an  admission  price  of,  say,  less  than  25 
cents  in  the  neighborhood  theatres. 
Declares  Situation  Changed 

Mr.  Horwitz,  it  will  be  recalled,  was  a 
representative  of  the  Cleveland  exhibitors  in 
their  suit  against  producers  and  the  Mo- 
tion Picture  Producers  and  Distributors  of 
America,  in  which  the  subject  of  zoning  and 
protection  played  a  star  role.  The  pro- 
tracted discussions  finally  came  to  an  end 
with  a  settlement  that  included  a  realign- 
ment of  the  protection  program  in  the  Cleve- 
land territory. 

"When  the  discussion  of  protection  came 
up  in  those  sessions,"  said  Mr.  Horwitz, 
"the  claim  was  made  that  because  the  first- 
run  theatres  charged  so  much  more  than 
the  neighborhood  theatres  they  were  en- 
titled to  the  protection  they  were  asking. 
Granting  that  these  first-run  theatres  were 
entitled  to  this  protection  because  of  the 
difference  in  admission  prices,  they  charging 
from  20  cents  to  45  cents  more  than  the 
neighborhood  theatres,  now  with  the  price- 
slashing  by  these  same  first-run  theatres 
which,  in  many  instances,  has  lessened  the 
gap  in  admission  prices  down  to  as  little 
as  5  cents,  and,  in  the  most  extreme  cases, 
referring  to  the  10  cent  houses,  a  difference 
of  25  cents,  can  you  for  any  reason  see 
why  the  first-runs  should  now  receive  as 
much  protection  as  they  received  hereto- 
fore?" 

Prices — and  Receipts 

Mr.  Horwitz  cites  the  prices  now  obtain- 
ing in  Cleveland  theatres,  and  then  ques- 
tions the  justification  of  an  exclusive  run 
policy.  "I  particularly  refer,"  he  writes, 
"to  the  house  playing  exclusive  pictures  and 
doing  so  at  prices  of  25  cents  matinee  and 
35  cents  evenings,  and  I  know  of  theatres 
that  are  charging  25  and  30  cents  evening 
prices.  Can  the  producers  now  claim  that 
the  reason  they  do  not  want  to  sell  these  25 
and  30  cent  houses  is  because  their  admis- 
sion price  is  so  much  lower  than  their  first- 
runs  ?" 

"It  is  a  known  and  conceded  fact,"  the 


theatre  owner  writes,  "that  the  producers 
are  receiving  far  less  revenue  from  the  first- 
run  theatres  than  they  received  the  season 
before;  first,  because  of  the  average  drop 
in  business  in  all  theatres,  and,  second,  be- 
cause of  the  big  drop  in  admission  prices, 
which  eventually  lessens  the  gross  receipts. 
But  on  the  other  hand  I  know  of  several 
producers  right  here  in  Cleveland  who  have 
insisted  on  the  same  prices  from  the  inde- 
pendent exhibitor  that  was  paid  the  previous 
season.  Is  the  independent  exhibitor  a 
miracle  man  that  he  can  pay  the  same 
prices  as  last  year?  His  attendance  has 
dropped  in  comparison  as  much  as  the  first- 
runs,  and  his  admission  prices  have  dropped 
but  not  in  as  great  a  proportion  as  the  first- 
run  theatres  have." 

In  suggesting  producer  effort  to  eliminate 
the  double  feature  and  the  two-for-one,  as 
well  as  to  limit  exhibition  of  certain  prod- 
uct according  to  admission  scale,  Mr.  Hor- 
witz warns  that  the  exhibitor  alone  cannot 
solve  these  problems.  "It  is  the  tendency  of 
all  exhibitors  to  want  to  play  the  best  prod- 
uct made,"  he  said,  "and  if  such  a  plan  could 
be  worked  out,  I  believe  you  would  find  a 
great  majority  of  the  better  neighborhood 
theatres  would  immediately  raise  their  ad- 
mission prices." 


Paramount  IVins 
Southern  V ?rdict 

A  statement  from  Paramount's  home  of- 
fice, released  Wednesday,  said: 

"Before  Federal  Court  Judge  Glenn,  at 
Florence,  S.  C,  a  jury  awarded  to  Paramount 
Publix  a  verdict  in  their  favor  ammounting  to 
approximately  $2,500,  against  J.  M.  O'Dowd, 
operating  the  O'Dowd  theatre  in  Florence.  The 
decision  is  considered  by  the  motion  picture 
distributing  industry  to  be  one  of  the  most 
important  ever  given  on  film  contracts  in  the 
southeast,  mostly  because  of  the  nature  of  the 
suit,  and  also  beca,use  it  involved  the  import- 
ant question  of  whether  an  exhibitor  had  the 
right  to  break  a  contract  and  stop  playing  pic- 
tures because  of  his  personal  opinion  as  to  the 
quality." 


Goldsnnith  Begins  Consulting 
Practice  in  Sound  Field 

Dr.  A.  N.  Goldsmith,  whose  resignation 
as  vice-president  and  general  engineer  of 
RCA  became  efifective  January  1,  begins 
this  month  a  general  consulting  practice  in 
the  broadcasting  and  sound  picture  field. 
He  will  also  be  consulting  engineer  for 
RCA. 

Dr.  Goldsmith  will  retain  all  of  his  execu- 
tive organization  posts,  including  that  of 
president  of  the  SMPE.  His  offices  are  at 
570  Lexington  avenue.  New  York. 


Thalberg  III;  Mayer  in  Place 

Louis  B.  Mayer  has  taken  over  active 
operation  of  MGM  production  at  the  studio 
during  the  absence  of  Irving  Thalberg,  re- 
ported suffering  a  nervous  breakdown.  He 
is  expected  to  return  to  the  studio  next 
month. 


PLANNED 
PROCEDURE 

(Continued  from  page  8) 

good-will  on  the  part  of  the  public  and  its- 
leaders  in  all  branches  of  human  activity. 
Such  good-will,  while  an  essential  need  of 
the  industry,  may  also  be  one  of  its  great- 
est assets.  Every  effort,  however  great,  to- 
obtain  and  maintain  such  good-will  is  well 
worth  the  while. 

It  Is  therefore  suggested  that  the  busi- 
ness of  motion  pictures  give  thought  to  a 
comprehensive  program  of  planned  pro- 
cedure in  order  that  it  shall  be  adequately 
equipped  and  prepared  to  avoid  repetition 
of  past  mistakes  and  to  realize  proportion- 
ately the  vast  promise  of  the  future. 


Report  du  Fonts 
Seeking  Eastman 

Impending  acquisition  of  Eastman  Kodak 
Company  by  the  du  Ponts  of  Delaware  was 
reported  Wednesday  by  the  New  York 
American  in  a  signed  article  by  Julius  G. 
Berens,  financial  editor,  which  said: 

"Operating  with  secrecy  the  du  Pont  inter- 
ests have  been  negotiating  for  control  of  East- 
man or  of  sufficient  stock  interest  to  represent 
working  control.  Highest  ranking  executives 
of  du  Pont  refused  either  to  'confirm  or  deny' 
that  they  seek  control  of  Eastman.  It  was  con- 
ceded, however,  that  the  information  'might  be 
premature.' 

"By  acquisition  of  Eastman  the  du  Ponts 
would  secure  the  greatest  part  of  the  business 
of  supplying  the  motion  picture  industry  with 
film,  cameras,  projecting  machines  and  similar 
paraphernalia.  Du  Pont  now  manufactures  film 
but  Kodak  has  been  the  largest  factor  in  the 
field." 

After  contacting  the  home  office  at  Wil- 
mington, Newton  I.  Steers,  president  of  du 
Pont  Film  Manufacturing  Corporation  in 
New  York,  said :  "There  have  been  many 
unfounded  rumors.  This  is  one  of  them." 
Eastman  officially  answered  the  report 
through  its  president,  William  G.  Stuber, 
who  said:  "If  the  du  Pont  company  is  ab- 
sorbing Eastman  Kodak  I  know  nothing 
about  it.  We  hear  reports  like  that  off  and 
on.  If  anyone  would  know  about  such  a 
thing  I  think  I  would." 


Wurtzel  Fox  Unit  Producer; 
Gain  Will  Be  Studio  Manager 

J.  J.  Gain,  former  general  manager  of  the 
Paramount  New  York  studio,  and  recently 
named  casting  head  at  the  Fox  Coast  studio, 
will  replace  Sol  Wurtzel  as  executive  man- 
ager of  the  studio,  it  was  announced  by 
Sidney  R.  Kent,  president,  on  his  arrival 
on  the  Coast  this  week.  Mr.  Wurtzel  will 
become  a  unit  producer. 

Mr.  Wurtzel  will  be  the  second  unit 
producer  on  the  Fox  lot,  as  Jesse  L.  Lasky 
is  producing  eight  for  the  company  under 
a  recent  contract.  With  Mr.  Wurtzel  pro- 
ducing probably  six  to  eight  pictures  a 
year,  pressure  of  work  will  be  taken  from 
Winfield  Sheehan,  in  charge  of  production. 


January    14,  1933 


MOTION    PICTURE  HERALD 


13 


iiiiiii 


THE  CAMERA  CEP€CT$ 


FROM  GERMANY.  Anofher  importation  of  foreign  thesplan 
talent — Wera  Engels,  who  has  been  brought  over  by  RKO  Radio. 
Her  first  appearance  in  an  American  picture  will  be  in  Richard 
Dix's  new  Radio  picture,  "The  Great  Jasper." 


A  VACATION  REST?  Claudette  Colbert  hastens  to  the  Big 
Town  to  catch  up  on  her  shopping,  take  In  a  few  shows  and, 
perhaps,  to  rest  before  rushing  Coastward  to  play  the  feminine 
lead  In  "I  Cover  the  Waterfront"  for  United  Artists. 


^^^^^^^^^^^ 


WHICH  IS  JIMMY?  A  trio  of  Cagneys,  one  of  whom  (It's  none  HAPPY  THOUGH  MARRIED.  Not  really  married,  but  that's  the 

too  easy  to  guess- which),  Is  the  celebrated  James's  brother  Bill.  way  it  is  In  the  story.  Warren  William,  Warner  Brothers'  star, 

The  Warner  Brothers'  star  Is  shown  arriving  In  Hollywood  from  is  show^jwlth  his  new  leading  woman,  Constance  Cummlngs,  who 

New  York.  Also  greeting  him  Is  Mrs.  Cagney.  appears^  opposite  him  in  First  National's  "Mind  Reader." 


14 


MOTION    PICTURE  HERALD 


January   14.  1933 


HAUTEUR.  (Below)  Whether  intentional 
or  not,  it's  there  in  this  new  portrait  of 
Joan  Crawford,  MGM  star.  Miss  Craw- 
ford's co-starring  with  Gary  Cooper  in 
a  new  MGM  production,  as  yet 
titled. 


un- 


CAMERAMAN.  One  of  the  impressionistic 
studies  used  by  Paramount  News  in  introducing 
its  year-end  review.  This  picture  shows  Urban 
Santone  of  the  Paramount  News  staff,  with  his 

artillery. 


SIGNED  FOR  ROLE.  (Left)  Claire 
Windsor,  who  has  been  placed  under 
contract  by  World  Wide  for  an  im- 
portant role  in  "Auction  in  Souls," 
which  is  being  prepared  for  production 
under  the  direction  of  Victor  Schert- 
zinger. 


A  NEW  JUNGLE  MAN.  (Bblow)  Here, 
in  a  thoroughly  fetching  camera  study, 
is  another  world's  champion  swimmer  to 
take  to  the  films  in  the  manner  of  his 
and  our)  alleged  ancestors.  He  is 
Buster  Crabbe,  who'll  star  In  Para- 
mount's  "King  of  the  Jungle." 


GOING  PLACES.  As  the  still  photographer 
caught  Clark  Gable,  MGM  star,  in  a  stroll 
around  the  lot.  Gable's  latest  role  will  be  a 
co-starring  part  with  Helen  Hayes  in  "The 
White  Sister,"  under  Victor  Fleming's  direction. 


January    14,  1933 


MOTION    PICTURE  HERALD 


15 


HAM  AND  EGGS  FROM  THE  STUDIOS 

Kate  Smith's  Picture  Is  Real  , 


With  no  desire  to  make  puns,  we  wish 
to  report  that  the  big  event  of  the  week  on 
the  preview  front  was  Kate  Smith.  Para- 
mount previewed  her  first  starring  picture, 
aptly  titled  by  her  familiar  ether  call,  "Hello 
Everybody." 

We  were  edified  by  Mr.  Terry  Ramsaye's 
recent  request  for  more  ham  and  eggs,  less 
caviar,  on  the  screen — with  which  we  are 
in  accord  105  per  cent.  "Hello  Everybody" 
is  ham  and  eggs.  And,  recognizing  the  tre- 
mendous radio  popularity  of  its  portly 
star,  it  looks  as  if  it  should  be  interesting 
to  cinema  shoppers.  If  they  go  inside,  un- 
less they  have  the  caviar  taste,  they  are 
likely  to  find  themselves  getting  their 
money's  worth. 

The  plot  is  as  venerable  as  "Shore  Acres," 
the  power  company  trying  to  steal  the  an- 
cestral farm.  Kate  fights  them,  lands  a 
broadcasting  contract  which  enables  her  to 
carry  on  the  legal  battle,  catapults  to  na- 
tional fame  over  the  radio,  and  there  you 
are.  Which  means  that  in  the  last  half  of 
the  picture,  mostly  you  see  as  well  as  hear 
Kate  Smith.  She  has  a  lovely  personality. 
During  the  filming  she  captivated  everyone 
with  her  simple  wholesomeness.  She  has  a 
grand  smile,  and  when  she  sings  and  smiles, 
and  smiles  and  sings,  it  is  very  pleasant  to 
take. 

Charley  Grapewin,  Frank  Darien  and  a 
comparative  newcomer  named  Fern  Emmett 
handle  the  rural  comedy,  the  David  Harum 
type,  most  entertainingly.  Randolph  Scott 
and  Sally  Blane  carry  along  the  romance 
pleasantly.  Bill  Seiter  had  the  good  sense 
to  let  Kate  just  be  herself,  and  Arthur 
Johnston  and  Sam  Coslow  have  provided 
half  a  dozen  sweet  ballads  for  her  to  sing. 

A  Bridge  Comedy 

In  line  with  their  established  policy  of 
turning  out  topical  stories,  Warners  pre- 
viewed "Grand  Slam,"  devoted  to  the  most 
popular  of  indoor  sports,  bridge.  Unlike 
the  bridge  players,  it  does  not  take  the  sub- 
ject seriously.  It  is  treated  for  laugh  pur- 
poses, and  quite  successfully,  judging  from 
the  preview  audience  reaction.  An  unusual 
phase  is  the  appearance  of  Paul  Lukas  in  a 
comedy  role,  which  he  does  to  the  queen's 
taste.  There  is  a  lot  of  fun  in  "Grand 
Slam"  and  it  should  have  a  wide  appeal. 

Warners  announced  this  week,  by  the 
way,  that  they  would  start  off  the  year 
with  a  big  spurt.  In  addition  to  six  pictures 
now  in  production,  thirteen  more  were  said 
to  be  ready  for  shooting,  scripts  completed 
and  final  casting  under  way. 

Not  much  else  to  report  in  the  way  of 
new  pictures.  Sort  of  a  lull  over  the  holi- 
days, though  there  are  a  number  in  the  final 
editing  which  will  pop  out  very  shortly. 
De^^mber  never  is  very  much  of  a  produc- 
tion month,  especially  the  latter  half. 

The  big  Fox  leader,  "Cavalcade,"  was  to 
burst  upon  Hollywood  Thursday  at  the 
Chinese  theatre,  with  a  Sid  Grauman  pro- 


Food,  Says  Meehan;  So  Too  of 
Warner  Comedy  of  Bridge  Table 

by  LEO  MEEHAN 

Hollywood  Staff  Correspondent 

logue,  with  Prexy  Sidney  Kent  in  town 
for  it,  and  the  cinemalites  all  out  for  the 
event.  Winfield  Sheehan  is  receiving  plenty 
of  congratulations  on  all  sides  for  what 
admittedly  was  a  tricky  job  to  do. 

The  biggest  Los  Angeles  disturbance  of 
the  week  was  over  advertising  copy  on 
Ruth  Chatterton's  "Frisco  Jenny,"  in  which 
Jenny  tells  what  she  did  with  the  ten  com- 
mandments, what  she  will  do  with  any  new 
ones,  and  so  on.  A  terrific  local  yowl  went 
up;  newspaper  editors  were  stormed  by 
irate  readers.  The  Hays  office  was  raked 
over  the  coals,  too.  Serious  threats  were 
made  of  censorship  as  a  measure  of  reprisal 
if  it  happened  again,  and  the  threats  came 
from  powerful  sources.  The  Los  Angeles 
Times  advised  the  theatre  exploiters  their 
copy  must  be  in  24  hours  in  advance  for 
okay  if  they  wanted  to  be  certam  of  its 
acceptance. 

Hollywood  Folic  Jittery 

Paramount's  production  organization  is 
all  of  a  dither  once  more,  following  the 
sudden  summoning  of  Emanuel  Cohen  to 
New  York  and  the  resignation  of  John 
Hertz.  [Adolph  Zukor,  president  of  Para- 
mount, stated  later  in  New  York  that  "there 
is  absolutely  no  truth  in  the  malicious 
rumor  that  Emanuel  Cohen,  vice  president 
in  charge  of  production,  is  leaving  Para- 
mount."— Ed.]  Despite  the  generally  satis- 
factory product  the  studio  has  been  turning 
out  the  past  few  months,  changes  in  execu- 
tive setups  there  have  kept  artists  and  writ- 
ers on  pins  and  needles.  Just  about  the 
time  the  ink  has  been  dry  on  some  boss's 
statement  that  everything  was  under  con- 
trol, a  change  would  be  announced.  Like 
almost  everyone  else  in  America,  Holly- 
wood folk  are  pretty  jittery  these  days. 

Then  there  was  the  sudden  week-end 
flareup  with  Fraulein  von  Dietrich.  Para- 
mount sued  her  in  the  federal  courts  for 
alleged  failure  to  prepare  herself  to  go  into 
"Song  of  Songs."  Within  48  hours  the  suit 
was  withdrawn  and  Dietrich  announced 
through  her  attorney  that  she  would  make 
the  picture,  but  that  she  still  did  not  con- 
sider the  role  suitable.  Local  sympathy  is 
with  Rouben  Mamoulian,  who  has  to  direct 
her  while  in  this  mood.  The  temporary 
truce  did  not  include  any  promise  that  the 
fair  Marlene  would  stop  appearing  publicly 
in  men's  pants. 

The  genial  Mr.  Pat  Casey,  who  suavely 
smooths  out  the  wrinkles  in  cinematic  labor 
disputes,  is  back  in  town  after  his  hectic 
days  with  the  projectionists  in  Manhattan. 
After  surveying  the  "local  situation,"  he 
blandly  announced  there  was  nothing 
wrong  out  here.  In  contrast,  of  course, 
there  isn't.  A  few  minor  disputes  have 
arisen  through  general  cuts  in  wages,  but 
nothing  which  cannot  be  readily  adjusted. 
Pat  could  handle  those  to  the  satisfaction 
of  all  concerned  with  one  hand  tied  behind 
him. 


Ben  Schulberg  started  plenty  of  discus- 
sion around  the  Writers  club  by  announcing 
that  in  his  opinion  "no  author  should  be 
under  contract  and  assured  of  a  weekly 
salary  regardless  of  the  type  of  work  he 
turns  out." 

The  writers,  of  course,  have  varied  opin- 
ions. Undoubtedly  the  trend  is  in  favor  of 
short  term  writer  contracts  except  in  the 
cases  of  a  few  aces  who  practically  can 
write  their  own  tickets.  It  is  now  more 
the  fashion  to  engage  a  writer  to  do  one 
script  at  a  time  at  an  established  figure. 
The  figure  usually  is  split  up  something 
like  this :  A  payment  is  made  when  the  first 
treatment  is  submitted.  If  it  is  satisfactory 
the  writer  is  told  to  go  ahead  with  a  de- 
tailed treatment.  If  not,  the  deal  ends  right 
there.  If  he  goes  ahead,  another  payment 
is  made  when  the  detailed  treatment  is  ac- 
cepted. Final  payment  is  made  when  the 
shooting  script,  with  dialogue  inserted,  is 
accepted. 

Muller  Awarded 
Monopoly  V ^rdict 

.A  federal  jury  in  the  United  States  dis- 
trict court  for  the  southern  district  of  In- 
diana, at  Indianapolis,  this  week  returned 
a  verdict  of  $40,189.50  in  favor  of  Harry 
Muller,  Anderson,  Ind.,  exhibitor,  in  his  suit 
charging  conspiracy  in  restraint  of  trade  and 
violation  of  the  Clayton  anti-trust  act  against 
Fox,  Universal,  United  Artists,  Pathe,  RKO 
and  Tiffany. 

The  verdict  is  seen  as  establishing  an  im- 
portant precedent  in  trade  practice  under 
similar  circumstances.  Prior  to  the  taking 
of  the  case  by  the  jury.  Electrical  Research 
Products,  Inc.,  also  a  defendant,  had  been 
eliminated  when  Federal  Judge  Balzell  had 
ordered  the  jury  to  return  a  verdict  in  its 
favor.  The  action  led  to  the  belief  that  the 
plaintiff  would  lose  his  case. 

The  suit,  originally  brought  in  October, 
1930,  involved  $600,000  damages.  The  jury's 
verdict  will  automatically  be  tripled  under 
the  provisions  of  the  Clayton  act  and  the 
defense  will  also  be  required  to  pay  attor- 
neys' fees,  estimated  at  approximately  $20,- 
000.  The  suit  revolved  about  Mr.  Muller's 
alleged  inability  to  procure  film  after  he 
had  failed  to  pay  a  $300  arbitration  award 
to  Fox.  Defense  attorneys  have  refused 
to  discuss  the  possibilities  of  an  appeal  be- 
ing taken  from  the  verdict. 


"U"  Deal  for  England 

Universal  has  completed  a  deal  with  Eff- 
tee  Film  of  Australia  for  distribution  of 
six  features  and  several  shorts  in  England. 


16 


MOTION    PICTURE  HERALD 


January    14,  1933 


CAVALCADE 

as  seen  at  the  Gaiety  Theatre, 
New  York 

by  TERRY  RAMSAYE 

And  behold  a  pale  horse,  and  he  that  sat  upon  him,  his  name 
was  Death,  and  hell  followed  him.  And  power  was  given  to  him 
over  the  four  parts  of  the  earth,  to  kill  with  sword,  with  famine, 
and  with  death,  and  with  the  beasts  of  the  earth. 

Apocalypse  6:8 


Now  "Cavalcade"  has  come  to  the  screen 
to  warn  us  again  that  the  four  horsemen 
of  the  Apocalypse  still  ride  us  down  to 
doom.  It  is  the  mea  culpa  of  Civilization 
recited  in  a  sweep  of  spectacle,  pageantry 
and  drama  for  which  the  motion  picture  is 
the  only  capable  medium. 

It  is  to  be  taken  as  a  gesture  of  magnifi- 
cent daring,  in  keeping  quite  with  screen 
tradition,  that  the  Fox  Film  Corporation 
and  its  production  chief,  Mr.  Winfield  Shee- 
han,  should  fling  this  challenging  picture 
into  the  world  of  today.  With  its  vast  cost 
it  is  extraordinary  speculation;  with  its  con- 
tent of  emotion  and  thought  it  is  tremen- 
dous adventure  in  showmanship. 

"Cavalcade"  will  be  found  impressive,  ab- 
sorbing, alike  to  those  who  also  think  as 
well  as  to  those  who  can,  and  do,  but  feel.  It 
is,  by  force  of  the  motion  picture,  a  more 
fluent  restatement  of  the  observations  of 
Mr.  Noel  Coward,  the  author,  pertaining 
to  the  bitter  comedy  of  the  civilized  por- 
tions of  the  human  race,  seen  for  the  most 
part  through  the  eyes  of  a  wife  and  mother 
in  the  span  of  a  generation. 

Major  Expression 

This  "Cavalcade,"  apart  from  our  more 
immediate  concern  with  it  as  remarkable 
screen  merchandise  of  today,  is  impressive 
for  the  place  which  it  occupies,  or  is  likely 
to  be  found  to  occupy  presently,  in  the  flow 
of  major  motion  picture  expression.  In  the 
amazingly  superior  technique  of  the  mod- 
ern camera  it  says  again,  more  emphatically, 
what  the  late  Mr.  Thomas  H.  Ince  set  down 
in  "Civilization,"  what  Mr.  David  Wark 
Griffith  essayed  to  say  in  the  splendid  inco- 
herence of  "Intolerance,"  what  Vicente 
Blasco  Ibanez  was  thinking  about  when  he 
wrote  his  "Four  Horsemen  of  the  Apoca- 
lypse," which  found  its  way  to  the  screen 
as  somewhat  more  of  a  drama  of  amour  than 
fate.  Coincidentally  it  is  to  be  set  down 
here  that  the  same  Mr.  Richard  Rowland, 
who  so  affected  the  course  of  commercial 
screen  history  by  his  impulsively  intuitive 
election  to  make  the  Ibanez  story  in  the 
silent  years  ago,  is  again  an  instrument  of 
destiny  in  bringing  "Cavalcade"  into  the 
realm  of  motion  picture  attention. 

Pictorially  the  piece  marks  a  definite  as- 
similation of  the  best  in  modern  camera 
technique.  The  photography  is  accredited 
to  Mr.  Ernest  Palmer.  It  utilizes  most  of 
the  more  recently  acquired  capacities  of  the 
camera  with  a  most  complete  acceptance 
and  none  of  the  touches  of  self-conscious- 
ness of  "angles,  trolleys  and  zooms"  which 
have  so  often  come  between  the  spectator 
and  the  story  in  the  last  few  years  of  Holly- 


wood. Partly,  perhaps,  this  has  been 
achieved  in  the  eye-education  of  the  spec- 
tator, but  certainly  in  "Cavalcade"  the 
camera  is  never  permitted  to  get  too  smart 
at  the  expense  of  the  story. 

And  while  it  is  warranted  more  as  a  gen- 
eralization concerning  current  production 
than  as  an  observation  concerning  "Caval- 
cade," one  vvonders  why,  when  hundreds 
upon  hundreds  of  thousands  of  dollars  are 
spent  on  the  pictorial  and-  verbal  content  of 
screen  production,  with  the  world  combed 
for  talent,  at  least  a  sixpence  of  thought 
might  not  be  given  now  and  then  toward 
the  simple  matter  of  achieving  for  main 
and  credit  titles  typography  that  would  at 
least  not  be  invasive  of  the  impression  of 
quality  in  the  material  that  follows.  The 
screen  has  little  indeed  to  do  with  the 
printed  word,  but  the  little  that  it  has  is,  in 
the  main,  far  from  magnificent.  There  is 
an  art  of  typography  and  it  has  its  compe- 
tent authorities.  Typography  on  the  screen 
27  feet  high  by  36  feet  wide  tends  to  be 
conspicuous. 

It  is  but  incidental  that  the  story,  made 
entirely  in  the  Fox  West  Coast  studios,  is 
British,  that  its  cast  and  locales  are  British. 
This  mayhap  will  help  the  picture  a  bit  in 
the  rest  of  the  English-speaking  world,  but 
it  is  not  at  the  expense  of  an  intelligent 
American  interest. 

Narrative  Technique  Competent 

The  story  opens  with  the  impact  of  the 
high  crisis  of  the  Boer-British  war,  during 
the  siege  of  Mafeking,  on  the  upper-class 
London  household  of  Robert  and  Jane  Mar- 
ryot. The  story  includes  drawing  room  and 
servants'  hall,  picking  up  the  all  too  hu- 
man strands  of  the  lives  of  the  Bridges, 
butler  and  maid,  and  weaving  them  through, 
with  the  rise  of  the  second  generation,  in  a 
narrative  technique  which  competently  runs 
from  the  minutiae  of  the  cook,  crying  into 
the  pastry  batter  to  the  moving  of  troop 
ships,  and  takes  in  its  stride  everything 
from  the  cooing  of  young  love  to  London 
raided  by  Zeppelins  and  the  hell  of  Flanders 
fields.  Queen  Victoria  dies,  the  Titanic 
sinks,  the  world  goes  warring  and  society 
cockeyed,  jazz  is  born.  Through  it  all  in  a 
glamored  dignity,  Jane  Marryot,  and  Rob- 
ert, becoming  the  while  Lady  Jane  and  Sir 
Robert,  keep  the  faith  of  the  values  of  the 
old  order,  maintaining  against  all  that 
breaks  about  them  a  citadel  from  which  they 
see  with  tolerant,  questioning  eyes,  but  do 
not  accept.  It  would  appear  that  in  this 
fashion  Mr.  Coward  is  seeking  to  say  to  us 
that,  despite  the  change,  change,  change,  the 
hectic  rout  of  the  race  and  its  jumbling  of 


codes  and  fashions,  the  hope  for  To- 
morrow lies  yet  in  the  fundamentals  of  prin- 
ciple, honor  and  virtue,  unchanged  eternals. 

That  the  film  "Cavalcade"  should  do  this 
so  competently,  so  lucidly  and  with  none  of 
those  banalities  and  proclamations  of  the 
obvious  which  have  so  often  made  the  screen 
a  hissing  among  the  intelligent,  is  a  tri- 
umph. A  hundred  times  or  more  in  the 
two  hours  of  film  speeding  at  90  feet  a 
minute  the  direction  has  opportunity  to  slip 
down  into  pathos  and  blah  and  does  not. 
It  is  directed  by  Frank  Lloyd.  As  a  stage 
production  it  ran  in  London  for  some  400 
and  odd  performances  in  11  months  and  it 
has  been  one  of  the  most  vigorously  dis- 
cussed, assayed,  evaluated  and  debated  pieces 
of  material  between  London  and  Broadway 
these  several  years. 

Won  Critics'  Approval 

The  picture  opened  at  the  Gaiety  in 
Broadway  on  Thursday  night  and  won  gen- 
eral approval  of  the  critics  of  the  public 
press.  The  house,  with  some  800  seats,  has 
been  sold  out  since  and  considerably  in  ad- 
vance. The  selling  program  for  the  pic- 
ture in  detail  has  not  been  announced.  It 
is  assumed  that  at  least  for  certain  key  cities 
it  will  be  presented  as  a  roadshow.  Inci- 
dental to  the  Gaiety  showing,  it  is  preceded 
by  a  Magic  Carpet  of  Movietone  devoted 
to  the  beauties  of  Capri  containing  photog- 
raphy of  a  rare  quality,  fit  in  tempo  and 
quality  to  be  a  prelude  to  "Cavalcade."  It  is 
there  just  to  let  the  house  get  seated,  but 
it  is  good  enough  to  justify  being  on  time. 

Produced  and  distributed  by  Fox.  Directed  by 
Frank  Lloyd.  From  the  play  by  Noel  Coward.  Screen 
play  by  Regrinald  Berkeley.  Continuity  by  Sonya 
Levien.  Assistant  director,  William  Tummel.  Di-  . 
rector  of  dialogue,  Goerge  Hadden.  War  scenes  by 
William  Cameron  Menzies.  Art  director,  William 
Darling.  Film  editor,  Margaret  Clancy.  Plioto- 
graphed  by  Ernest  Palmer.  Sound  recorder,  J.  E. 
Aiken.  Ladies'  costumes  by  Earl  Luick.  Release 
date  undetermined.  Running  time,  110  minutes. 
CAST 

Jane    Marryot  Diana  Wynyard 

Robert  Marryot   Clive  Brook 

Fanny    Bridges   Ursula  Jeans 

Alfred    Bridges   Herbert  Mundm 

Ellen  Bridges   Una  O'Connor 

Annie   ■  Merle  Tottenham 

Margaret   Harris   Irene  Browne 

Cook   Beryl  Mercer 

Joe  Marryot   Frank  Lawton 

Edward   Marryot   ..John  Warburton 

Edith  Harris   Magaret  Lindsay 

Mrs.   Snapper   Temple  Piggott 

George    Granger   Billy  Bevan 

Ronnie   Tames   Desmond  Roberts 

Uncle    Dick   Frank  Atkinson 

Mirabelle   Ann  Shaw 

Ada   Adele  Crane 

Tommy   Jolly   Will  Stanton 

Lieutenant  Edgar   Stuart  Hall 

Duchess   of  Churt  Mary  Forbes 

Major  Domo   Montague  Shaw 

Uncle   George  Lionel  Belmore 

Edward  (age  12)   Dick  Henderson.  Jr. 

Joey    (age   Douglas  Scott 

Edith   (age   lO')   Sheila  MacGill 

Fanny   (age  7-12)   Bonita  Granville 


January    14,  1933 


MOTION    PICTURE    HERALD  1 7 


2,000-FOOT  REEL  ADOPTION  SEEN 
AS  CERTAINTY  BY  LESTER  COWAN 


Academy  Executive  Secretary 
Leaves  for  Coast  Following 
Favorable  Reception  to  Plan 
for   Revising   Ten  Practices 

Favorable  reception  has  met  all  of  the 
ten  projects  embodied  in  the  program  for 
correcting  certain  technical  practices,  which 
was  proposed  by  the  Research  Council  of 
the  Academy  of  Motion  Picture  Arts  and 
Sciences.  The  adoption  of  a  standard  2,000- 
foot  reel  length  is  a  certainty,  according 
to  Lester  Cowan,  executive  secretary  of  the 
Council,  on  the  eve  of  his  departure  for  the 
west  coast  this  week. 

"The  industry  will  definitely  adopt  the 
2,000-foot  reel,"  said  Mr.  Cowan.  "The  re- 
ception of  all  the  other  projects  has  been 
so  favorable  that  there  is  little  doubt  but 
they  also  will  be  accepted  by  the  producing 
companies,  distributors,  circuits  and  equip- 
ment manufacturers."  Mr.  Cowan  has  been 
in  New  York  conferring  with  home  office 
executives  of  distributors,  theatres  and  ex- 
changes, and  leading  equipment  manufac- 
turers. 

Four  of  the  Academy's  ten  recommendations 
for  improving  certain  trade  practices  were  dis- 
cussed in  Motion  Picture  Herald  last  week. 
These  embraced  uniform  use  of  a  2,000-foot 
reel  to  hold  1,700  feet  of  film ;  revised  higher 
quality  for  release  prints ;  standardization  of 
format  of  scripts  and  an  investigation  of  film 
preservatives.  Reports  by  the  Research  Coun- 
cil on  the  remaining  six  recommendations 
follow : 

V  V  V 

STUDY  OF  CORRECTION  OF 
DISTORTION  IN  PROJECTION 

Committee 

John  Livadary,  Chairman ;  Dr.  Burton  F. 
Miller. 

Digest  of  Preliminary  Report 

As  the  result  of  studies  to  date  the  commit- 
tee reported  that  it  has  been  found  impractical 
to  seek  a  method  for  the  correction  of  either 
the  keystone  effect  or  the  non-uniformity  of 
focus  without  considering  both  simultaneously, 
as  any  method  attempting  to  correct  the  latter 
will  affect  the  former. 

Action  of  Council 

The  procedure  of  the  committee  to  date  was 
approved  and  the  Council  authorized  the  Acad- 
emy Executive  Secretary  to  communicate  with 
the  Bausch  and  Lomb  Optical  Company,  the 
optical  division  of  the  Bell  and  Howell  Com- 
pany and  other  manufacturers  regarding  the 
desired  cooperation. 

V  V  V 

STUDY  OF  ECONOMIES 
IN  RECORDING 

Committee 

E.  H.  Hansen,  Chairman;  C.  Roy  Hunter, 
Nathan  Levinson,  Wesley  C.  Miller. 
Objectives 

To  further  the  development  of  the  new  tech- 
niques. To  gather  all  available  information 
on  present  studio  practices  of  split  film  record- 
ing, correlate  this  data  and  re-distribute  it  to 
the  companies  concerned  in  order  to  reduce  du- 
plication of  effort  and  expense  of  individual  ac- 
tion by  each  studio. 

Digest  of  Preliminary  Report 

A  symposium  survey  of  the  various  develop- 


ments in  sound  recording  technique  has  been 
conducted  by  the  committee.  A  report  has  been 
prepared  for  distribution  to  the  various  studio 
technical  department  executives.  On  the  basis 
of  studies  to  date,  the  committee  stated  that 
additional  economies  may  be  effected  by  modi- 
fication in  the  technique  of  recording  and  film 
handling.  The  committee  recommended  that 
a  further  study  be  made,  especially  of  the  single 
system  of  recording  and  editing  with  a  view  to 
possible  adaptation  of  all  or  portions  of  this 
system  to  the  various  studio  organizations. 

Action  of  Council 

The  procedure  of  the  committee  to  date  was 
approved ;  the  distribution  of  the  symposium  re- 
port of  the  committee  to  the  sound  and  labo- 
ratory executives  of  the  various  studios  was 
approved  and  the  committee  was  authorized  to 
conduct  the  recommended  further  investiga- 
tion. 

V  V  V 

STUDY  OF  MORE  EFFICIENT 
USE  OF  THE  3  5MM. 
FILM  AREA 

Problem 

The  addition  of  the  sound  track  and  the 
changes  in  image  frame  brought  about  by  the 
requirements  of  sound  pictures  have  resulted 
in  considerable  areas  of  the  standard  35  mm. 
film  not  being  used.  The  width  of  tVi°  sound 
track  is  now  matted  off  in  the  camera  from 
the  negative.  On  both  the  negative  and  posi- 
tive approximately  14  per  cent  of  the  length 
of  the  film  is  now  taken  up  by  frame  lines. 

Committee 

Douglas  Shearer,  Chairman ;  John  Cass,  Carl 
Dreher,  Bert  Glennan,  K.  F.  Morgan,  J.  M. 
Nickolaus. 

Digest  of  Preliminary  Report 

The  committee  has  been  investigating  the  va- 
rious possibilities  for  economies  outlined  at  the 
last  meeting  of  the  Council  and  has  been  mak- 
ing recording  and  photography  tests  to  deter- 
mine the  practicality  of  the  ideas  advanced.  As 
the  many  complications  inherent  in  develop- 
ments along  this  line  necessitate  a  careful  con- 
sideration of  all  points  before  a  decision  is  an- 
nounced, the  committee  requested  the  authoriza- 
tion of  the  Council  to  proceed  with  the  investi- 
gation now  in  process. 

Action  of  Council 

The  procedure  of  the  committee  to  date  was 
approved  and  the  committee  authorized  to  con- 
tinue its  investigations. 

V  V  V 

ELIMINATION  OF  BLIMPS 
THROUGH  DEVELOPMENT 
OF  A  SILENT  CAMERA 

Problem 

Four  years  after  the  introduction  of  sound, 
the  studios  are  still  using  heavy,  clumsy,  ex- 
pensive blimps  to  shield  camera  noise  from  the 
microphone.  Manufacturers  have  promised  a 
silent  camera,  but  no  satisfactory  camera  suffi- 
ciently silent  to  be  worked  in  closeups  without 
the  aid  of  any  external  silencing  device  has 
been  put  on  the  market.  While  the  compara- 
tive tests  conducted  by  the  Academy  last  year 
stimulate  the  improvement  of  blimps,  the  defi- 
nite and  urgent  demand  of  the  production 
studios  for  a  camera  sufficiently  quiet  not  to 
require  external  silencing  devices  has  not  been 
met. 

Committee 

Virgil  Miller,  Chairman;  John  Arnold,  John 
Boyle,  John  Cass,  William  Eglinton,  Bert 
Glennon,  Lorin  D.  Grignon,  Kenneth  Lambert. 


Proposals  of  Research  Council 
for  Technical  Readjustment 
Expected  by  Cowan  to  Meet 
with  Approval  of  Companies 

Grover  Laube,  K.  F.  Morgan,  William  F.  Ru- 
dolph, John  Seitz,  Theodore  Soderberg,  Al 
Trandeau,  A.  G.  Wise. 

Digest  of  Preliminary  Report 

At  almost  weekly  meetings  since  its  forma- 
tion, the  committee  has  gathered  and  classified 
data  useful  for  the  development  of  a  silent 
camera  and  has  drawn  up  tentative  specifications 
for  the  acceptability  of  such  a  camera.  Noise 
spectrum  and  intensity  tests  are  being  arranged 
for  to  determine  the  exact  properties  of  present 
extraneous  noises. 

Action  of  Council 

The  procedure  to  date  was  approved  and 
the  committee  authorized  to  proceed  with  the 
program  outlined. 

V    V  V 
STANDARDIZATION  OF 
SCREEN  ILLUMINATION 
FOR  STUDIO  REVIEW  ROOMS 

Committee 

Nathan  Levinson,  chairman. 

The  question  of  standardizing  the  illumina- 
tion of  screens  in  studio  previewing  rooms,  in- 
cluding the  correlated  phase  of  candlepower  of 
illumination,  is  the  most  recent  to  be  taken 
under  advisement  by  the  Research  Council. 

V    V  V 
STANDARDIZATION  ON 
NON-HALATION  TINT 

Committee 

Carl  Dreher,  Chairman ;  Emery  Huse,  Max 
Parker,  Victor  Milnor. 
Objectives 

To  conduct  such  surveys  and  tests  as  nec- 
essary to  establish  the  relative  merits  of  using 
whites  and  tints.  To  demonstrate,  if  possible 
that  the  new  film  stocks  permit  satisfactory 
use  of  the  actual  whites  for  photography  as  the 
simplest  and  cheapest  solution.  To  correlate 
the  information  from  tests  already  made,  and 
secure  any  further  data  needed. 

Final  Report  of  Committee 

After  considering  the  history  and  technical 
factors  involved,  the  committee  recommended 
that  the  use  of  all  anti-halation  chromatic  fin- 
ishes used  as  substitutes  for  white  be  discon- 
tinued. It  further  recommended  that  when  a 
non-halating  substitute  for  white  is  desired,  in- 
stead of  the  variety  of  tints  now  used,  all  stu- 
dios standardize  upon  the  shade  known  as  Pick- 
ford,  or  pearl  gray. 

Action  of  Council 

The  recommendations  of  the  committee  were 
approved  and  adopted  for  circulation  among 
the  studios  and  the  membership  of  the  Actors' 
Branch. 

Loew's  Ohio  Protective 
Committee  Asks  for  Stock 

A  recently  formed  protective  committee 
of  stockholders  of  Loew's  Ohio  Theatres, 
Inc.,  Cleveland,  is  calling  upon  sharehold- 
ers to  deposit  their  stock  with  the  com- 
mittee. The  action  follows  submission  of  a 
reorganization  plan  by  a  committee  repre- 
senting bondholders  of  Loew's  Ohio  and 
two  subsidiaries,  which  were  about  to  de- 
fault payment  of  interest  on  securities. 


18 


MOTION    PICTURE  HERALD 


January    14,  1933 


WHAT  TO  DO  ABOUT  IT? 


NEWS  ITEM : — "Preparations  are  being  made 
Radio  City  Music  Hall." 


for  change  of  entertuinment  policy  a- 


,    QUACK-/   GDcAc/r  ' 


tM  TOP  (?F  StADtUM  CAN  OIST)/06U|£^  '6m  |  On 


BACAAjcf^iS  ACTS', 


(%A.0lO  C,«TV 
HUS'C  •  NA-tL 


MAH-P    IT    (NTo  a  RAOfO 

r'<s,TA'"^iCf^   ^N'O  PROM  IDE  T'-'J- 


-'.'^  The  "\)oTe  pRfLUD  sc:a(.0a 


from  the  New  York  World-Telegram  of  January  9 


Warner  Zone  Executives 
Confer  on  Theatre  Problems 

Warner  theatre  zone  managers  were 
called  to  New  York  last  week  to  confer 
with  executives  on  policies  and  problems 
confronting  individual  zones.  The  meetings 
were  presided  over  by  Joseph  Bernhard,  in 
charge  of  Warner  theatres. 

Among  those  attending  were  Dave 
Weshner,  I.  J.  Hoffman,  Moe  Silver,  Clay- 
ton Bond,  Ted  Schlanger,  Mort  Blumen- 
stock,  Willard  Paterson,  Herman  Maier, 
Joe  Hornstein,  Frank  Cahill,  James  Coston, 
Nat  Wolf,  B.  E.  Hoffman,  Don  Jacocks, 
Lou  Lazar,  George  Henger,  William  Gold- 
man, Harry  Kalmine,  J.  J.  Payette,  Lee 
Goldberg  and  Sol  Honkin. 


38  Fox  Northwest  Houses 
Operated  in  Receivership 

The  38  theatres  in  Washington,  Oregon 
and  Montana  owned  by  Pacific  Northwest 
Theatres,  Inc.,  a  subsidiary  of  Fox  West 
Coast  Theatres,  Inc.,  are  being  operated 
by  Frank  L.  Newman,  Sr.,  and  Donald 
Graham,  Fox  West  Coast  attorney,  as  re- 
ceivers under  the  jurisdiction  of  the  federal 
court  at  Seattle.  New  financial  arrange- 
ments have  been  made  for  all  houses  in- 
volved and  the  name  "Fox"  or  "Fox  West 
Coast"  has  been  dropped  from  advertising. 


Georgia  Sues  Warners 

Asserting  that  chain  gang  life  is  rosier 
than  depicted  in  Warner  Bros,  production, 
"I  Am  a  Fugitive  From  a  Chain  Gang," 
Vivian  L.  Stanley,  secretary  of  the  Georgia 
Prison  Commission,  has  filed  two  suits 
against  Warners  charging  libel  and  seeking 
$1,000,000  in  each  suit. 


Playwright  Dead 

Barry  Connors,  playwright,  died  last 
week  in  Hollywood.  He  was  asphyxiated 
when  fire  swept  through  the  building  in 
which  he  lived.  Connors,  who  was  49, 
wrote  "The  Patsy"  and  "So  This  Is  Poli- 
tics." 


Paramount  Directors*  Offices 

Construction  on  five  new  oflSces  for  direc- 
tors was  started  last  week  at  Paramount's 
Hollywood  studios. 


ff^ m.  Fox  Is  Sued 
By  Receiver  For 
General  Theatres 

United  States  Senator  Daniel  O.  Hast- 
ings of  Wilmington,  Del.,  receiver  of  Gen- 
eral Theatres  Equipment,  Inc.,  has  filed  suit 
in  chancery  court  at  Wilmington,  against 
William  Fox  and  All  Continent  Corpora- 
tion for  the  cancellation  of  $2,300,000  of 
notes  of  General  Theatres  Equipment  held 
by  All  Continent  Corporation.  All  Conti- 
nent is  alleged  personal  holding  company 
for  William  Fox. 

The  bill  of  complaint  was  filed  on  behtlf 
of  the  receiver  by  G.  L.  Ward,  Jr.,  of  the 
firm  of  Marvel,  Morford,  Ward  and  Logan 
of  Wilmington.  It  sets  forth  that  on  April  5, 
1930,  when  General  Theatres  acquired  from 
William  Fox  control  of  Fox  Film  and  Fox 
Theatres,  a  part  of  the  agreement  between 
Mr.  Fox  and  General  Theatres  was  a  pro- 
vision that  Mr.  Fox  was  to  have  a  10  per 
cent  interest  in  any  underwriting  by  Gen- 
eral Theatres  of  stock  of  Fox  Film  Cor- 
poration. General  Theatres  also  agreed  to 
use  of  its  best  efforts,  according  to  the  com- 
plaint, to  increase  this  10  per  cent. 

Shortly  after  this  agreement  had  been 
reached,  the  complaint  sets  forth.  General 
Theatres  acquired  1,600,000  shares  of  Fox 
Class  A  common,  for  which  it  paid  $48,- 
000,000.  Fox,  it  is  alleged,  demanded  20 
per  cent  participation  in  the  1,600,000 
shares,  but  General  Theatres  denied  he  was 
entitled  to  more  than  160,000. 

A  controversy  ensued  between  General 
Theatres  and  Mr.  Fox,  and  on  June  1,  1930, 
Albert  M.  Greenfield,  of  Philadelphia,  is 
said  to  have  gone  to  Harley  L.  Clarke, 
president  of  General  Theatres,  and  offered 
to  intercede  to  effect  a  settlement  with  Fox. 
Greenfield  was  employed  for  this  purpose, 
and  General  Theatres  agreed  to  pay  him 
$250,000  if  the  matter  was  settled. 

Eventually  the  dispute  between  Fox  and 
General  Theatres  was  settled  through 
Greenfield,  Fox  receiving  $2,800,000  in 
notes  of  General  Theatres.  One  of  these 
notes  was  for  $300,000,  and  petition  alleges 
it  was  received  by  Greenfield  from  All- 
Continent,  representing  his  10  per  cent. 

General  Theatres  paid  Mr.  Greenfield  his 
$250,000  commission,  complaint  states. 

The  complainant  seeks  to  recover  from 
Fox  and  All-Continental  a  voting  certifi- 
cate representing  108,000  shares  of  Fox 
Film  Class  A  stock  and  50,000  shares  of 
stock  of  Grandeur,  Inc.,  which  were  orig- 
inally held  by  All-Continent  as  collateral  to 
the  General  Theatres  notes  and  were  sold 
by  it  at  auction,  but  bought  in  by  All-Con- 
tinent and  are  now  held  by  it.  It  also 
seeks  recovery  of  $200,000  paid  by  Gjeneral 
Theatres  in  reduction  of  the  notes,  $163,- 
699.99  paid  as  interest  on  the  notes  and 
$50,000  paid  by  General  Theatres  to  the 
attorneys  for  All-Continent  for  services  in 
connection  with  a  renewal  of  the  notes. 

After  the  complaint  was  filed  a  restrain- 
ing order  was  issued  by  Chancellor  Wolcott 
restraining  All-Continent  from  disposing  of 
the  notes  of  General  Theatres  held  by  it,  and 
also  from  attempting  to  enforce  the  notes. 
An  application  has  been  made  on  behalf  of 
the  receiver  for  a  temporary  injunction,  and 
the  chancellor  ordered  that  this  application 
be  heard  on  February  31. 


ERE  IS  THE  GREATEST 


Greatest  reviews 
since  "Birth  of  a 
Nation."  Every 
critic  of  every 
paper  joined  in 
the  full-throated 
storm  of  acclaim. 


of 


made 


Richard  Watts,  Jr. 
N.  Y.  HERALD  TRIBUNE 


A 


BEAUTIFUL,   stirring,  dig- 
nified, memorable  film  ha^ 
been  made  by  Fox  Films  from 

Noel  Coward's  tremendous,  pa- 
triotic    spectacle,  "Cavalcade/' 


William  Boehnel 
N.  Y.  WORLD  TELEGRAM 


>te4 


lot 


tVve 


Ad 


/renf  Thirer 
N.  Y.  DAILY  NEWS 


It  is  unfurled  with  such  marked 
good  taste  and  restraint  that  many 
an  eye  will  be  misty  after  witness- 
ing this,  production. 


Mordaunt  Hall 
N.  Y.  TIMES 


1 


TRIUMPH  IN  SHOW  HISTOR 


of  the^20  5  'centurv  w  '"  "^^^'^^'^ 
cally  from  all        ^  departs  radi- 


Bland  Johaneson 
N.  Y.  DAILY  MIRROR 


"Cavalcade"  is  superbly  acted  by 
a  large  cast.  It  is  beautifully  pro- 
duced, well  nigh  perfect.  The  film 
is  moving,  inspiring.  In  short,  no 
fault  can  be  found  with  "Caval- 
cade" here.  It  seems  an  auspicious 
beginning  for  1933  in  the  motion 


nltlcmW  the  pBW" 


picture    world.  ^^.^.^^^^ 
preaches  greatness  in  the  cinema. 
It  must  be  seen!    


Malcolm  Johnson 
N.  Y.  SUN 


r 


I—  —  — ■  -perspective^' 

is  an  amazing  screen  nas  pr"  ^ 

and  showmansVnpthe^^^^^ 


Thornton  Delehanty  '/: 
N.  Y.  EVENING  POST 


"Cavalcade,*'  the  Noel  Coward  play  that  enthralled  Lon 

don  theatregoers  for  months,  has  been  brought  to  the  screen  by 

the  Fox  Film  Company.  And  Fox  has  made  of  it  a  magnificent 

picture.  A  picture  that  is  emotionally  exciting, 
impressively  dramatic 


ent  I 


N.  Y.  EVENING  JOURNAL 

A  FOX  A<hie«em 


SOLID  SE 

from  the  instant  the 

Impatient  lines  force  management  to  open 
box-office  an  hour  earlier.  Capacity  every 
show.  Public  reserving  seats  6  to  8  weeks 
in  advance.  Reservations  pouring  in  from 
Canada ...  and  as  far  west  as  St.  Louis. 
Great  news  travels  fast! 


Genius  at  ^hite- 
heat  forged  this 
superlative  FOX 
master-picture  ...a 
symbol  of  the  great- 
er product  coming 
from  FOXthisyear! 


''■'Am 


i 


XHIEVEMi 


January    14,  1933 


MOTION    PICTURE  HERALD 


25 


MUSIC  HALL  STARTS  COMBINATION 
POLICY  AS  RKO  ROXY  CONTINUES 


Policy  Decision  on  the  Roxy 
Uncertain;  Cabinet  of  Seven 
RKO  Executives  Takes  Over 
Operation  of  Both  Theatres 

The  lavish  variety  show  which  opened 
Radio  City  Music  Hall  two  weeks  ago  was 
abandoned  this  week  for  a  policy  of  continu- 
ous stage  and  screen  shows  at  popular 
prices.  The  RKO  Roxy,  reported  last  week 
to  be  closing  its  doors,  will  continue  with 
"The  Animal  Kingdom,"  for  an  indefinite 
period. 

Beginning  Wednesday,  the  Music  Hall 
will  open  at  11  a.  m.  and  until  1  p.  m.  the 
price  will  be  35  cents  for  all  seats.  On 
weekdays  a  75-cent  top  will  prevail,  and  on 
Saturdays,  Sundays  and  holidays  there  will 
be  a  99-cent  top.  Smoking  is  permitted  on 
all  three  mezzanines.  The  film  inaugurating 
the  change  of  policy  is  Columbia's  "The  Bit- 
ter Tea  of  General  Yen." 

During  the  week,  three  members  of  the 
Radio  City  executive  staff  resigned.  Rob- 
ert Edmond  Jones,  art  director,  resigned 
on  the  ground  that  the  change  of  policy 
changed  entirely  the  conditions  prevailing 
when  he  took  the  position.  Originally  it 
was  planned  that  there  would  be  one  new 
stage  show  each  month.  Under  present 
policy  there  will  be  one  each  week.  Mr. 
Jones  was  succeeded  by  Clark  Robinson. 
J.  H.  Turner,  general  business  administra- 
tor of  Radio  City,  also  resigned,  as  did  S. 
Jay  Kaufman,  assistant  to  Roxy. 

Executive  operation  of  the  Music  Hall 
and  Radio  City  was  turned  over  late  last 
week  to  an  RKO  theatre  cabinet  headed  by 
Harold  B.  Franklin,  president  of  the  RKO 
theatre  circuit.  Originally  RKO  was  not 
supposed  to  have  any  operating  or  manage- 
ment authority  over  Roxy's  two  Radio  City 
theatres.  However,  Mr.  Franklin  this  week 
explained  that  the  illness  of  Roxy  is  re- 
sponsible for  the  change  in  the  situation. 

"During  the  illness  of  Roxy,"  said  Mr. 
Franklin,  "certain  matters  in  connection 
with  the  theatres  had  to  be  adjusted  and 
other  immediate  business  carried  on.  A 
certain  course  of  action  being  decided  upon 
by  M.  H.  Aylesworth,  RKO  head,  the  RKO 
theatre  organization  is  cooperating  with  the 
Roxy  organization,  as  it  is  our  desire  to  be 
of  all  possible  assistance  at  this  time." 

Roxy  was  understood  to  be  ready  to  leave 
the  Post  Graduate  Hospital  in  New  York 
this  week,  returning  to  his  home  to  recuper- 
ate from  a  recent  operation.  He  is  sched- 
uled to  resume  his  Radio  City  duties  Janu- 
ary 23. 

The  seven  members  of  Mr.  Franklin's 
cabinet  include  M.  H.  Aylesworth,  president 
of  RKO ;  Martin  Beck,  in  charge  of  vaude- 
ville activities;  Herschel  Stuart,  general 
manager  of  the  circuit;  Phil  Reisman,  in 
charge  of  film  buying,  and  Robert  F.  Sisk, 
director  of  advertising  and  publicity.  Roxy, 
it  was  said,  will  serve  on  this  committee 
when  he  returns  to  his  duties. 

The  recurrent  rumor  that  Roxy  had  been 
relieved  of  his  authority  and  would  resign, 
and  that  the  decision  to  make  the  changes 
in  the  Music  Hall's  policy  had  come  after 


HAYS  PAYS  TRIBUTE 
TO  COOLIDGE  MEMORY 

Will  H.  Hays,  president  of  the 
Motion  Picture  Producers  and  Dis- 
tributors of  America,  and  long  a 
close  friend  and  associate  of  the  late 
Calvin  Coolidge,  issued  the  following 
statement  following  the  death  of 
Mr.  Coolidge: 

The  passing  of  Calvin  Coolidge 
removes  a  towering  human  landmark 
from  the  nation  he  served  so  well. 
He  was  a  great,  unique  figure  in  our 
public  life.  To  those  who  have  served 
with  him  in  the  crises  of  his  national 
career  he  will  always  remain  a  symbol 
of  Americanism  that  inherited  the 
purest  strain  of  our  forefathers.  He 
was  wise  in  his  leadership  and  granite 
in  his  decisions.  He  saw  far  and 
looked  deep.  His  was  the  wisdom  of 
one  who  knew  the  vast  strength  of 
our  national  moorings,  whose  soul 
tvas  filled  with  indomitable  faith  in 
his  country,  and  who  had  inexhaust- 
ible confidence  in  the  fundamental 
integrity  and  sense  of  the  common 
man.  His  memory  will  remain  a 
beacon  to  the  generations  that  will 
follow. 

Mr.  Hays  wired  the  sympathy 
of  himself  and  Mrs.  Hays  to  Mrs. 
Coolidge  when  news  of  the  former 
President's  death  reached  him  in 
New  York. 


differences  between  Roxy  and  RKO  officials 
was  denied  this  week  by  Martin  Beck  as 
being  "simply  ridiculous." 

With  the  opening  of  Rockefeller  Center's 
two  de  luxe  theatres,  the  Rockefeller  family 
finds  itself  with  an  important  stake  in  the 
amusement  industry.  In  commenting  on  this 
situation,  the  Wall  Street  Journal  said: 
"John  D.  Rockefeller,  Jr.,  is  reputed  to  be 
one  of  the  largest  stockholders  in  the  Chase 
National  Bank,  which  is  the  banking  spon- 
sor for  Fox  Film  Corporation,  General  The- 
atre Equipment,  which  owns  1,300,000 
shares  of  Fox,  and  for  Film  Securities 
which  holds  the  660,900  shares  controlling 
interest  in  Loew's,  Inc." 

RKO,  which  has  leased  the  two  Radio 
City  theatres,  lacks  an  adequate  supply  of 
films  for  both  houses,  says  the  Journal,  and 
Fox  now  lacks  a  Broadway  show  window, 
so  that  benefits  might  result  from  a  combi- 
nation of  these  companies. 


RKO  Offices  Ready  Jan.  21 

Half  of  RKO's  office  space  in  Radio  City 
will  be  ready  January  14,  and  four  other 
floors,  completed  for  the  picture  and  the- 
atre companies,  will  be  completed  January 
21.  All  departments  will  move  on  that  date. 


Replies  to  Suit 
On  JVorld  Wide 

Norman  C.  Nicholson,  counsel  for  Educa- 
tional-World Wide,  issued  the  following 
statement  Tuesday: 

"The  stockholder's  action  which  has  been 
brought  against  World  Wide  Pictures,  Inc.,  a 
.Delaware  corporation,  by  Alexander  Aronson, 
a  stockholder  owning  less  than  2  per  cent  of 
the  outstanding  shares  of  stock,  is  not  regarded 
seriously  by  the  individual  and  corporate  de- 
fendants. World  Wide  Pictures,  Inc.,  of  Dela- 
ware, is  a  wholly  inactive  company,  not  having 
carried  on  any  business  for  a  period  of  several 
years,  and  is  not  to  be  confused  with  World 
Wide  Pictures,  Inc.,  a  New  York  corporation, 
the  active  feature  distributor  affiliated  with 
the  Educational  organization,  which  is  not  a 
defendant  in  the  action." 

Mr.  Aronson  participated  in  the  forma- 
tion of  the  old  World  Wide  concern  and  filed 
action  last  Saturday  through  Linet  and  Sut- 
ton, New  York  attorneys.  "The  action  will 
be  most  vigorously  defended,"  said  Saul 
Rogers,  also  of  defense  counsel.  Executives 
and  directors  of  the  companies  are  named 
as  co-defendants.  The  suit  seeks  an 
accounting  from  operations  and  charges 
mismanagement  of  World  Wide  afifairs. 
Aronson  asks  that  certain  agreements  be- 
tween Educational  and  World  Wide  be  set 
aside. 


^  Grand Hotel '  Tops 
Film  Daily  10  Best 

Film  Daily's  list  of  10  best  pictures  of 
1932,  as  selected  by  film  critics,  was  headed 
by  MGM's  "Grand  Hotel"  and  included 
"The  Champ,"  MGM;  "Arrowsmith," 
United  Artists;  "The  Guardsman"  and 
"Smilin'  Through,"  MGM ;  "Dr.  Jekyll  and 
Mr.  Hyde,"  Paramount;  "Emma,"  MGM; 
"Bill  of  Divorcement,"  RKO  Radio;  "Back 
Street,"  Universal;  and  "Scarface,"  United 
Artists. 

"Grand  Hotel"  received  296  votes  out 
of  a  possible  368. 


LeHay  Suit  Reverts  to 
Arbitration  in  Pathe  Case 

Extended  litigation  between  LeHay,  Inc., 
operators  of  the  Buffalo  Lafayette  theatre, 
against  Pathe  Exchange,  Inc.,  will  be  set- 
tled by  arbitration,  according  to  Pathe  ex- 
ecutives. Arbitrators  will  fix  the  amount 
to  be  paid  the  exhibitor  due  to  alleged 
failure  of  Pathe  to  deliver  pictures  con- 
tracted for  before  RKO  Radio  took  over 
Pathe  and  discontinued  production  under 
the  sign  of  the  rooster. 

An  appeal  has  been  filed  by  Pathe  against 
the  Spitzer  west  coast  interests'  suit,  but 
as  yet  the  appeal  has  not  been  heard. 


26 


MOTION    PICTURE  HERALD 


January   14,  1933 


ill '  "' 


M  E  C  T  I  N  e  $ 


A  calendar  of  events  and  meeting  dates  of  exhibitor  and  production 
associations  and  other  non-commercial  organizations  in  the  industry. 


EAST 


JANUARY 

12 — Associated  Motion  Picfure  Advertisers  of 
New  York:  Weekly  luncheon  and  forum, 
at  Sardi's,  West  44th  Street,  New  York. 
President,  Hal  Home;  Secretary,  A! 
Sherman. 

MPTO  of  Eastern  Pa..  So.  N.  J.  and  Del.: 

Weekly  meeting,  at  Philadelphia. 
16mm.  Motion  Picfure  Board  of  Trade:  Regu- 
lar luncheon  and  meeting,  at  Hotel  Victoria, 
51st  Street  and  7th  Avenue,  New  York. 
President,  G.  P.  Foute;  Secretary,  A.  D.  V. 
Storey. 

1 6—  ^A$$ociaf ed  Assistant  Directors  of  New  York: 

Regular  meeting  and  executive  committee 
meeting,  at  Room  506,  251  West  42nd 
Street,  New  York.  President,  Joseph  Nadel; 
Secretary,  Walter  Sheridan. 

Allied  Theatre  Owners  of  New  Jersey:  Spe- 
cial meeting  for  south  New  Jersey,  at 
Hotel  Hildebrecht,  Trenton.  President: 
Sidney  E.  Samuelson.  Headquarters,  303 
West  42nd  Street,  New  York. 

17 —  New  York  Motion  Picture  Club:  Weekly  forum 

and  luncheon,  at  1560  Broadway,  New 
York.  President,  Lee  A.  Ochs;  Secretary, 
Paul  Gulick;  Manager,  George  Morris. 

Allied  Theatres  of  Michigan:  Directors'  meet- 
ing, at  607  Fox  Building,  Detroit.  Presi- 
dent, Glenn  A.  Cross;  Secretary,  John  E. 
Niebes. 

18 —  Allied  Theatres  of  Illinois:  Directors'  meeting, 

at  Room  411,  910  South  Michigan  Avenue, 
Chicago.  President,  Aaron  Saperstein; 
Secretary,  Harry  Lasker. 

New  York  Theatre  Owners  Chamber  of  Com- 
merce: Quarterly  meeting  at  Astor  Hotel. 
New  York.    President,  Charles  L.  O'Reilly. 

19 —  Associated  Motion  Picture  Advertisers  of  New 

York:  Weekly  luncheon  and  forum,  at 
Sardi's,  West  44th  Street,  New  York.  Presi- 
dent, Hal  Horne;  Secretary,  Al  Sherman. 

MPTO  of  Eastern  Pa.,  So.  N.  J.  and  Del.: 

Weekly  meeting,  at  Philadelphia. 

The  Lambs  Club:  Monthly  meeting  of  the 
Council,  at  130  West  44th  Street,  New 
York. 

22 — Film  Forum:  First  meeting,  at  New  School 
for  Social  Research,  New  York. 

24 —  New  York  Motion  Picture  Club:  Weekly  forum 

and  luncheon,  at  1560  Broadway,  New  York. 
President,  Lee  A.  Ochs;  Secretary,  Paul 
Gulick;  Manager,  George  Morris. 

Allied  Theatre  Owners  of  New  Jersey:  Regu- 
lar meeting,  at  Hotel  Lincoln,  New  York, 
hteadquarters,  303  West  42nd  Street,  New 
York.     President,  Sidney  Samuelson. 

25 —  ^Allied  Theatres  of  Illinois:  Directors'  meeting, 

at  Room  411,  910  South  Michigan  Avenue, 
Chicago.  President,  Aaron  Saperstein; 
Secretary,  Harry  Lasker. 

26 —  Associated  Motion  Picture  Advertisers  of  New 

York:  Weekly  luncheon  and  forum,  at 
Sardi's,  West  44th  Street,  New  York.  Presi- 
dent, Hal  Home;  Secretary,  Al  Sherman. 

16mm  Board  of  Trade:  Regular  luncheon  and 
meeting,  at  Hotel  Victoria,  New  York. 
President,  G.  P.  Foute;  Secretary,  A.  D.  V. 
Storey. 


MPTO  of  Eastern  Pa.,  So.  N.  J.  and  Del.: 

Weekly  meeting,  at  Philadelphia. 

28 — Warner  Club:  Ball  and  Dinner,  at  Hotel  Com- 
modore, Pershing  Square,  New  York. 

31 — New  York  Motion  Picture  Club:  Weekly  forum 
and  luncheon,  at  1560  Broadway,  New  York. 
President,  Lee  A.  Ochs;  Secretary,  Paul 
Gulick;  Manager,  George  Morris. 

FEBRUARY 

I — MPTO  of  Wisconsin  and   Upper  Michigan: 

Directors'  meeting,  at  536  West  Wisconsin 
Avenue,  Milwaukee.  President,  Fred  S. 
Meyer;  Secretary,  W.  L.  Ainsworth. 

19 — Film  Forum:  Regular  meeting,  at  New  School 
for  Social  Research,  66  West  12th  St.,  New 
York.  Association's  headquarters,  125  West 
45th  St.  President,  Sidney  Howard;  Secre- 
tary, Margaret  Larkin. 

21 — New  York  Motion  Picture  Club:  Annual  Ball 
and  Dinner,  at  Waldorf  Astoria  Hotel,  Park 
Avenue,  New  York.  President,  Lee  A.  Ochs; 
Secretary,  Paul  Gulick;  Ball  Chairman, 
William  Brandt;  Treasurer,  Louis  F.  Blumen- 
thal. 

WEST 

JANUARY 

13 — International  Alliance  of  Theatrical  Stage  Em- 
ployees, Coast  Branch:  Directors'  semi- 
monthly meeting,  at  6472  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, Lew  C.  G.  Bllx. 

15 —  ^Troupers,  Inc.:  Semi-monthly  meeting,  at  1642 

El  Centro  Avenue,  Hollywood.  President, 
Joseph  DeGrasse;  Secretary,  Adabelle 
Driver. 

16 —  Motion  Picture  Make-Up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

Assistant  Directors  Association:  Semi-monthly 
meeting,    at    1605    Cahuenga  Boulevard, 
.  Hollywood.     Executive  in  charge,  Richard 
L'Estrange. 

Theatre     Owners'     Protective  Association: 

Annual  convention,  at  Dallas.  President, 
Roy  L.  Walker;  Secretary,  I.  S.  Melcher. 

17 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 

Assistance  League:  Board  of  directors'  weekly 
meeting,  at  5604  DeLongpre  Avenue,  Holly- 
wood. Managing  Director,  Mrs.  Lee  Wray 
Turner. 

International  Brothershood  of  Electrical 
Workers,  Studio  Branch:  Weekly  meeting, 
at  5402  Hollywood  Boulevard.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speede. 

Hollywood  Association  of  Foreign  Corre- 
spondents: Semi-monthly  meeting,  at  Hotel 
Christie,  6724  Hollywood  Boulevard.  Presi- 
dent, Joseph  B.  Polonsky. 

18 —  233    Club:    Semi-monthly   meeting,   at  6735 

Yucca  Street,  Hollywood..  President,  John 
LeRoy  Johnston;  Secretary,  Abraham  S. 
Goldman. 

Brotherhood  of  Studio  Carpenters,  Local  946: 

Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood. 


The  Wampas:  Weekly  meeting,  at  6700  Sunset 
Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

The  Breakfast  Club:  Weekly  meeting,  at  3213 
Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmle;  Manager,  Harold  B.  Link. 

19 — United  Scenic  Artists:  Monthly  meeting,  at 
2560  North  Beachwood  Drive,  Hollywood. 
Executive  in  charge,  William  B.  Cullen. 

23 —  Motion  Picture  Make-Up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

24 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 

Assistance  League:  Board  of  directors'  weekly 
meeting,  at  5604  DeLongpre  Avenue,  Holly- 
wood. Managing  Director,  Mrs.  Lee  Wray 
Turner. 

International  Brotherhood  of.  Electrical 
Workers,  Studio  Branch:  Weekly  meeting, 
at  5402  Hollywood  Boulevard.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speede. 

25 —  ^The  Wampas:  Weekly  meeting,  at  6700  Sunset 

Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

The  Breakfast  Club:  Weekly  meeting,  at  3213 
Riverside  drive,  Los  Angeles.  President, 
Carl  Laemmle;  Manager,  Harold  B.  Link. 

Brotherhood  of  Studio  Carpenters,  Local  946: 

Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E.  Sparks. 

27 — International  Alliance  of  Theatrical  Stage  Em- 
ployees, Coast  Branch:  Directors'  semi- 
monthly meeting,  at  6472  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, Lew  C.  G.  Blix. 

30 —  Motion  Picture  Make-Up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

31 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 

Assistance  League:  Weekly  meeting,  at  5604 
DeLongpre  Avenue,  Hollywood.  Managing 
Director,  Mrs.  Lee  Wray  Turner. 

International  Brotherhood  of  Electrical 
Workers,  Studio  Branch:  Weekly  meeting,  at 
5402  Hollywood  Boulevard,  Hollywood. 
President,  H.  D.  Martin;  Secretary,  A.  P. 
Speede. 

Hollywood  Association  of  Foreign  Corre- 
spondents: Semi-monthly  meeting,  at  Hotel 
Christie,  6724  Hollywood  Boulevard.  Presi- 
dent, Joseph  B.  Polonsky. 


Film  Forum  Special  Showings 
To  Commence  on  January  22 

Starting  January  22,  the  recently  organ- 
ized Film  Forum  will  exhibit  special  pictures 
for  its  members  in  the  auditorium  of  the 
New  School  for  Social  Research  in  New 
York.  Six  appropriate  pictures  have  been 
obtained  thus  far  and  the  program  commit- 
tee is  negotiating  for  others. 


January   14,  1933 


MOTION    PICTURE  HERALD 


27 


'  'i 


ASIDES  &  INTERLUDES 

  By  JAMES  CUNNINGHAM   


l!IIIPI>l||>l^l'li|;!|l: 


AT  Le  Mars,  Iowa,  lawyer  Herbert  S. 
Martin,  about  to  foreclose  a  mortgage 
against  Farmer  Johnson,  last  week,  was 
dragged  down  the  court  house  steps  by  other 
farmers.  He  was  bidding  in  the  farm  for  less 
than  the  mortgage,  leaving  Johnson  still  m 
debt.  To  save  his  neck,  Maxtin  had  to  wire 
the  New  York  Life  Insurance  Company  for 
permission  to  raise  the  bid.  A  lawyer's  life 
in  the  mortgaged  farm  belt  is  not  gay. 

All  of  which  reminded  Mr.  Hearst's  favorite 
editorial  writer,  Arthur  Brisbane,  about  the 
time  when  Merlin  Hall  Aylesworth  was  a 
young  lawyer,  working  for  nothing.  One  day 
Mr.  Aylesworth  was  protecting  a  Western 
farmer  with  two  mortgages  on  his  farm  and 
one  on  his  sheep.  When  the  bankers  told  the 
farmer  he  must  get  out,  he  burst  mto  tears. 
One  kind-hearted  banker  patted  him  on  the 
shoulder:  "Don't  cry,  everything  will  come  out 
all  right."  The  farmer  said:  "I  am  not  crying 
for  myself,  I  am  crying  when  I  think  of  you 
bankers  in  the  farming  business." 

V 

Good-natured  Kate  Smith's  robustness  is, 
evidently,  one  of  her  chief  resources.  The 
other  night,  during  her  farewell-to-HoUy- 
wood  broadcast,  she  started  to  liquidate 
when  she  broke  down  and  cried  at  the 
microphone  just  as  she  was  about  to  send 
that  moon  over  the  mountain.  Several 
prominent  film  folk  stopped  in  at  the  studio 
out  there  to  wish  Kate  bon  voyage  back 
East.  It  was  all  very  touching.  Kate  came 
back  lighter  but  richer. 

V 

There's  a  sweet  little  thing  working  in  one 
of  the  home  offices  who  re-wrote  the  title  of 
Jay  Gorney's  popular  song,  to  read  like  this: 
"Brother,  Can  You  Spare  a  Diamond'/" 
V 

The  cough-drop  "orchestra,"  of  the  four 
Mills  Brothers — John,  Herbert,  Harry  and 
Don — has  earned  $200,000  from  vaudeville, 
recording  and  motion  picture  work  in  the  15 
months  since  the  boys  made  their  air  debut. 

Groucho  and  Chico  Marx  kindly  agreed  to 
appear  once  weekly  on  a  nationwide  broad- 
cast— for  $5,000,  for  15  minutes.  The  four 
young  chaps  who  write  the  dialogue  for  this 
brief  program  receive  $2,000  each  week  for 
their  efforts.  Depression? 

V 

One  of  the  "head  men"  dashed  into  a 
studio  conference  in  Hollywood  the  other 
morn  an  hour  late.  "Where  do  you  think 
I  was  last  night?"  he  demanded  of  the  im- 
patient gathering  as  he  breezed  through  the 
door.  "I  know,"  chirped  one  of  the  wise 
boys,  "night  school!" 

V 

William  Gargan  has  a  very  exact  definition 
for  a  yes  mam:  an  individual  who  has  the 
courage  of  other  people's  convictions. 

y 

Radio  programs  are  just  a  great  big  head- 
ache to  Eddie  Buzell.  Nor  are  they  a  bromo 
to  exhibitors  who  find  many  patrons  staying  at 
home  for  entertainment.  Between  gags  and 
grapefruit  juice  at  Sardi's,  Eddie  let  it  be 
known  the  other  post-meridian,  that  he  is 
worried  about  the  future  of  comedy  in  pictures. 
"This  promiscuous  broadcasting  of  the  Cantors 
and  Pearls,  to  say  nothing  of  how  often  they 
hit  the  Marxes,  can't  go  on  if  we  comedians 
want  to  continue  meeting  our  picture-custom- 
ers on  a  cash-an-tarry  basis,"  he  said.  "Pretty 
soon  the  radio-ragged  audiences  will  be  walk- 
ing out  on  us.  We'll  be  left  holding  the  gags — 
just  the  old  jokes  at  home.  They'd  leave,  too, 
if  they  weren't  too  d  -  -  old  to  walk.  No  kid- 
ding," kidded  Eddie,  "a  gag  today  is  a  hag 
tomorrow  .  .  .  and  that  means  the  next  ten 
minutes  on  a  coast-to-coast  gasworks.  Keep 
that  up  for  another  year  or  two  and  take  the 
consequences.  Producers  will  be  crying,  'My 
filmdom  for  a  gag'."       f--,:  ^ 


MR.  ROCKEFELLER  AND 
HIS  RKO  INVESTMENT 

One  bright  morning  last  week,  the 
learned  editor  of  Dow,  Jones'  Wall 
Street  Journal  received  from  a 
subscriber  the  folloiving  inquiry:  "I 
understand  the  Rockefellers  have  a 
good  interest  in  Radio  -  Keith  -  Or- 
pheum.  If  it  is  good  enmtgh  for  them, 
I  should  think  it  is  good  enough  for  a 
small  investor.  What  do  you  think?" 

The  qtiestion  was  published,  and  so 
was  the  answer,  which  said,  in  part: 
"Rockefeller  interest  in  Radio-Keith- 
Orpheum  springs  from  the  100,000- 
share  holding  taken  in  connection 
with  modification  of  RKO  leases  in 
Rockefeller  Center.  This  was  hardly 
a  matter  of  voluntary  investment." 

The  opening  of  Radio  City's  motion 
picture  theatre  received  almost  as 
much  newspaper  space  as  Music  Hall, 
due  to  the  untiring  efforts  of  expert 
publicists. 


ONE  hundred  enterprising  merchants  of 
Greater  New  York  have  already  adopted 
the  name,  "Roxy"  for  their  business.  While 
the  receiver  for  the  old  Roxy  theatre  on 
Seventh  Avenue  was  vigorously  fighting  RKO 
in  court  for  right  to  use  the  name,  scores  of 
up-and-comin'  businessmen  of  the  Metropolis 
were  rapidly  tearing  down  old  name  signs  and 
erecting  new  ones. 

The  name  "Roxy"  now  adorns  barber  shops 
and  suspender  factories ;  button  hole  plants, 
delicatessens,  garages,  kosher  dairies,  plumbing 
shops,  pool  rooms  and  beauty  salons ;  doughnut 
shoppes,  vegetable  stands,  shoe  repairers  and 
dollar  cleaners.  There's  a  Roxy  Finance  Com- 
pany, in  the  Bronx,  and  a  Roxy  "Grille,"  on 
West  46th  Street.  The  telephone  directory  lists 
all  of  them. 
Such  is  fame. 

V 

Lowell  Sherman,  Paramount  director, 
hired  a  "pickpocket"  as  a  practical  joke,  to 
pilfer  articles  from  the  pockets  of  players 
working  in  Paramount's  "She  Done  Him 
Wrong."  Disguised  as  an  extra,  he  success- 
fully created  a  small  panic.  Sherman  had 
his  little  laugh,  the  valuables  were  returned 
and  he  paid  o£f  his  conspirator.  An  hour 
later  he  discovered  his  own  watch  was  gone. 
V  _ 

Hollywood  has  only  just  heard  the  yarn 
about  the  motion  picture  actor  who  is  SO 
popular  that  at  least  three  companies  are  after 
him — gas,  electric  and  telephone. 

V 

When  the  Radio  City  Music  Hall  opening 
approached  there  was  a  rush  for  seats  and 
frantic  pressure,  among  other  places,  on  the 
offices  of  a  New  York  official  of  RKO.  And 
seats  were  rare  indeed.  None  were  free,  each 
subsidiary  or  vested  corporation  and  depart- 
ment being  solemnly  required  to  purchase  them 
by  requisition. 

The  executive  was  not  to  be  caught  short 
twice.  He  placed  a  very  hirge  order  indeed, 
for  the  RKO  Roxy  picture  house  opening,  in 
behalf  of  his  department.  But,  lo,  there  was 
no  demand.  Caught  long,  he  called  in  em- 
ployees, one  by  one,  and  in  the  strictest  confi- 
dence "fixed  'em  up"  for  the  big  show. 

But  the  seats  were  enbloc — So  there  was  a 
home  office  section  at  the  big  show.  The  con- 
fidences were  seated  sidQ^'by  side  all  in  a  row. 


WHEN  the  annual  winter  meeting  on  the 
border  track  of  Agua  Caliente  opened  the 
other  week,  again  sponsored  by  interests  headed 
by  Joseph  M.  Schenck,  a  new  betting  scheme 
was  launched  to  lure  Holly woodites  and  others 
down  to  the  Mexican  oval.  It  is  called  "Seven 
Straight,"  and  was  supposed  to  have  been  ex- 
plained by  Mr.  Schenck  to  Eddie  Cochrane, 
sports  writer,  who  describes  it  thusly: 

The  player  will  endeavor  to  pick  seven 
straight  winners  in  a  single  afternoon.  The 
Agua  Caliente  Jockey  Club  will  pay  $5,000  in 
cash  to  each  successful  picker.  The  player 
makes  out  a  special  ticket  which  he  buys  at  the 
cost  of  an  ordinary  mutuel  ticket.  If  no  one 
sweeps  the  card  on  any  one  day  the  $5,000 
is  added  to  the  prize  on  the  following  day. 
Thus,  in  a  few  days,  the  pool  may  total 
$20,000  or  $30,000,  or  more,  continually  mount- 
ing until  someone  picks  seven  straight. 

If,  one  week  before  the  meeting  closes,  on 
March  19,  a  large  pool  remains,  the  money 
will  be  awarded  in  the  following  manner:  If 
the  pool  totals,  for  instance,  $210,000,  it  will 
be  split  seven  ways,  $30,000  for  each  race. 
Then,  each  $30,000  will  be  subdivided  three 
ways— straight,  place  and  show. 

V  ^ 
Associated  Theatre  Owners  of  Indiana  says 
that  some  of  the  distributors  are  giving  dis- 
counts where  payments  for  films  are  made  30 
to  60  days  in  advance. 

V 

Glass  used  in  studio  and  theatre  lamps  is 
supposed  to  be  uniformly  free  from  dis- 
figurations. To  obtain  such  g:lass,  sand 
which  is  99.7%  pure  must  be  utilized.  Even 
sand  which  is  good  enough  for  high-grade 
plate  glass  is  not  good  enough  for  these 
lamps.  In  the  place  where  sandstone  of  the 
proper  purity  can  be  obtained,  the  rock  is 
quarried  and  crushed,  eliminating  at  the 
source  the  incidental  impurities  always 
present  in  native  loose  sand.  This  sand  is 
shipped  to  the  glass  works  of  the  manu- 
facturer in  specially  constructed  white- 
painted  tank  cars,  as  carefully  guarded 
against  dust  and  other  contamination  as  a 
shipment  of  milk. 

V 

We  learned  the  other  day  where  Martin  Beck 
got  his  idea  for  turning  unprofitable  theatres 
into  3.2  per  cent  beer  gardens.  It  seems  that 
many  years  ago,  Mr.  Beck,  an  RKO  circuit 
executive,  met  up  with  the  owner  of  a  saloon 
on  North  Clark  Street,  Chicago.  After  having 
been  an  actor  on  the  German  stage  in  the 
Deutsch  neighborhoods  of  New  York,  ^  St. 
Louis,  Chicago,  Milwaukee  and  San  Francisco, 
Mr.  Beck  conceived  the  idea  of  mixing  beer 
and  beauty.  And  so  he  built  a  platform  in  his 
friend's  saloon  on  which  he  presented  come- 
dians and  soubrettes.  With  the  aid  of  William 
Passpart,  now  European  representative  for 
RKO,  Beck  engaged  artists,  and,  aided  by  the 
sale  of  beer  and  other  drinks,  made  a  lot  of 
money.  Evidently  Mr.  Beck  remembers  the 
good  old  days. 

V 

Gary  Cooper  probably  doesn't  know  it, 
but  he  is  Hortense  Schoor's  most  constant 
observer.  His  pictured  self  looks  down  at 
her  from  12  different  angles  on  the  wall  be- 
side her  desk  in  the  Columbia  home  office. 
Gary  is  a  Paramount  star;  Hortense  is  Col- 
umbia's press  agent.  Is  this  treason,  or 
what  is  t'reason? 

V 

When  Jimmy  Durante  heard  that  his  direc- 
tor, Norman  Taurog,  had  been  assigned  by 
Paramount  to  the  next  Maurice  Chevalier  pic- 
ture he  wrote  Norman  as  follows:  "Sorry  to 
hear  that  you  are  going  to  direct  Chavalier. 
It's  an  awful  come-down  from  Durante  to 
Chevalier."  ■ 


TnHGDOM" 


A.  ^  *  * 


to*®* 


o  ^ 


FROM  THE  PLAY 
BY 

PHILIP  BARRY 


THE  WHOlI^UTH  ..dbout 


"Half-Naked  Truth  a  riot  of  Mirth  . . . 
you  will  howl  over  the  mad  exploits 
.  .  .  sparkling,  merry  and  mad  . .  •  fun 
from  start  to  finish" 

— N.  y.  Hah  Mirror 

• 

"Swift  and  hilarious,  fast-moving,  ex- 
pertly acted  ...  the  entire  cast  Is  a 
credit  to  the  amusing  lines  and 
ingenious  situations  ....  yesterday's 
audiences  expressed  their  approval 
of  it  very  definitely" 

— N.  Y.  World-Telegram 
• 

". .  the  press  agent's  stunts  had  the 
Mayfair  audience  roaring.  The  one 
that  got  me  rocking  in  my  seat  was 
Bates'  exploitation  of  his  group  of 
nudities . .  .The  Half-Naked  Truth  turns 
out  to  be  a  whole-hearted  laugh" 

— N.  Y.  Daily  News 

• 

"Mr.  Lee  Tracy  rises  to  new,  magnifi- 
cent heights  . . .  one  of  the  most  up- 
roarious motion  pictures  that  ever  • 
visited  Broadway ...  not  a  quiet  minute 
in  the  whole  show,  not  a  minute  of 
dullness. ...  It  is  a  fine  movie.  It  com- 
pares favorably  with  The  Front  Page' 
— very  favorably.  It  should 
be  seen"  —  N.  Y.  Sun 


"Lee  Tracy  . . .  sparkles,  scin- 
tillates, rampages,  rants, 
raves  and  wisecracks  across  the  screen 
in  a  stampede  of  laughter  .  .  .  impos- 
sible to  describe  the  gags,  so  fast  and 
hilarious  they  are  —  but  the  show  is 
great  and  Lee  Tracy  is  the  last  word 

in  superlatives" 

— N.  Y.  Evening  Journal 

m 

"Salvos  of  good  fun  furnished  by  The 
Half-Naked  Truth"       — N.  Y.  Times 


LUPE  VELEZ 
LEE  TRACY 

EUGENE  PALLETTE 
FRANK  MORGAN 

DIRECTION  AND  DIALOGUE  BY 

GREGORY    LA  CAVA 


Executive  Producer 


ANOTHER  MONEY  PICTURE  FROM  RKO-RADIO 


30 


MOTION    PICTURE  HERALD 


January    14,  1933 


SHOWMEN*^  REVIEWS 


,rl,''"F',l 
lllllllll, 


This  department  deals  with  new  product 

from  the  point  of  view  of  the  exhibitor  lilll'llllli' 
who  is  to  purvey  it  to  his  own  public 


iiiiiiiihIIIIiii 


Grand  Slam 

(Warner  Bros.) 
Comedy 

A  satirical  burlesque  on  the  greatest  of  in- 
door sports — Bridge,  and  all  its  trappings.  And 
like  another  recent  Warner  Brothers'  picture, 
"Hard  to  Handle,"  it  spontaneously  suggests  its 
own  inherent  showmanship.  Comedy  is  there 
from  the  time  the  show  really  gets  under  way; 
apparently  no  laugh  provoking  possibility  has 
been  overlooked.  Even  the  usually  staid  Paul 
Lukas  has  been  transformed  into  a  comedian. 

The  start,  which  is  a  little  slow  and  foreign 
to  the  basic  theme,  portrays  a  waiter-musician 
in  a  New  York  Russian  caie,  Peter  Stanislav- 
sky, whose  ambition  is  to  become  the  author  of 
erudite  tomes.  Marrying  Marcia,  he  is  in- 
veigled into  playing  Bridge,  a  game  which  he 
always  has  considered  childishly  simple  and 
silly.  Systems  mean  nothing  to  him ;  he  bids 
"seven  spades"  regardless. 

Sent  to  a  Park  Avenue  apartment  as  a 
waiter,  he  is  induced  by  Lola,  who  has  a  sup- 
pressed yen  for  him,  into  becoming  a  "fourth." 
His  opponent  is  the  noted  Van  Dorn,  author 
of  a  fool-proof  system,  who  goes  down  to 
spectacular  and  laughable  defeat  before  the 
"seven  spades"  onslaught.  Overnight,  he  be- 
comes a  sensation.  Glaring  headlines  welcome 
the  new  pasteboard  genius.  They  make  Peter 
and  his  wife  "America's  Bridge  Sweethearts." 
Phillip  ghost-writes  "The  Stanislavsky  Sys- 
tem," which  readily  shows  how  a  husband  and 
wife  can  be  partners  a,t  bridge  without  a  family 
brawl  resulting. 

A  nationwide  tour,  ballyhooed  to  the  skies, 
follows.  In  the  climax  the  Bridge  Sweetheart's 
romance  blows  up  and  Phillip  adds  the  crown- 
ing touch  by  exposing  the  whole  thing  as  a 
fraud. 

Then  the  real  fun  begins.  Determined  to 
rehabilitate  himself,  Peter  propositions  Van 
Dorn,  who  after  all  is  only  an  ex-Indian  chief 
medicine-show  man,  to  a  championship  tourna- 
ment, which  is  nothing  but  a  gigantic  bur- 
lesque on  the  famous  Culbertson-Lenz  epic. 
Broadcast  by  Roscoe  Karns  in  the  manner  of 
a  championship  prize  fight  or  a  world's  series 
ball  game,  the  ballyhooed  battle  is  on.  Industry 
stops,  airplanes  pause  in  midair,  speeding  trains 
stop  in  their  tracks,  even  the  breaking  waves 
stand  still,  and  gangsters  forget  their  rackets 
as  Peter  takes  a  terrific  trouncing. 

With  Phillip,  Marcia  listens  in  on  the  deba- 
cle as  Peter's  partners  desert  him.  When  things 
look  blackest,  she  rushes  to  him  and  with  the 
old  "seven  spades"  system  working  again,  they 
annihilate  Van  Dorn. 

Then  for  a  climax  is  a  bewhiskered  black- 
out, so  cleverly  used  that  your  audiences  should 
leave  the  theatre  shaking  with  laughter. 

The  punch  of  satirical  realism  appears  to  be 
the  picture's  greatest  value.  In  its  short  run- 
ning time  it  is  full  of  entertainment  and  nat- 
ural showmanship.  Everything  from  trick 
teaser  gags,  easily  and  inexpensively  possible, 
through  the  use  of  ordinary  playing  cards,  up 
to  local  championship  Bridge  tournaments  pro- 
moted in  your  theatre,  with  the  finals  coming 
simultaneously  with  your  playdates  is  strictly 
in  order,  burlesquing  the  Culbertson,  Lenz  or 
Work  Bridge  systems. 

"Grand  Slam"  should  prove  clever  entertain- 


THE  concept  of  this  departmen-t 
is  that  the  exhibitor  is  con- 
cerned not  v/ith  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  in  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
In  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


ment  for  the  whole  family. — McCarthy,  Hol- 
lywood. 

Produced  and  distributed  by  Warner  Bros.  Based 
on  the  novel  by  B.  Russell  Herts.  Screen  play  by 
David  Boehm  and  Erwin  Gelsey.  Directed  by  Wil- 
liam Dieterle.  Photography  by  Sid  Hickox.  Film 
editor,  Jack  Killifer.  Dialogue  director,  Arthur  Gre- 
ville  ColHns.  Art  director,  Jack  Okey.  Gowns  by 
Orry-Kelly.  Release  date,  undetermined.  Running 
time,  65  minutes. 

CAST 

Peter    Paul  Lukas 

Marcia    Loretta  Young 

Phillip    Frank  McHugh 

Blondie    Glenda  Farrell 

Lola    Helen  Vinson 

Barney    Walter  Byron 

Radio  announcer    Roscoe  Karns 

Van  Dorn    Ferdinand  Gottschalk 

Detective  Flynn   DeWitt  Jennings 

Alex    Joe  Cawthorne 

Dot    Mary  Doran 

Nick    Paul  Porcasi 

Gregory    Lucien  Prival 

Artie    Tom  Dugan 

Player    George  Cooper 

Player    John  Sheehan 

Paul   Maurice  Black 

Harry   Lee  Moran 

Muriel    Ruthelma  Stevens 

Sob  Sister    Emma  Dunn 

Theodore    Reginald  Barlow 

Referee   Harry    C.  Bradley 

Ivan    Charles  Levison 

Mary    Esther  Howard 


Hello  Everybody 

(Paramount) 
Kate  Smith 

For  audience  interesting  purposes,  "Hello 
Everybody"  is  all  Kate  Smith,  and,  considering 
the  popularity  which  her  radio  broadcasting 
has  won  for  her,  it  should  be  enough  to  insure 
its  box  office  results.  The  story,  which  is  really 
divided  into  two  parts,  has  for  its  main  objec- 
tive the  creation  of  sympathy  and  admiration 
for  the  central  character. 

The  first  part  portrays  Kate  as  a  hardwork- 
ing farm  girl,  who  is  considered  by  her  neigh- 
bors as  the  leader  in  their  fight  to  prevent  the 
power  company  from  buying  up  the  rights  in 
their  valley.  Losing  the  first  skirmish,  after 
they  have  put  up  their  life's  savings,  Kate 
pledges  herself  to  see  them  through  and  as 
the  result  of  a  broadcast  she  has  made  on  a 
"good-will"  program,  sponsored  by  the  power 


company,  she  receives  an  invitation  to  sing  for 
a  big  national  chain.  But  not  until  the  higher 
courts  confirm  the  first  decision  does  Kate  em- 
bark for  New  York  to  become  an  instantaneous 
radio  luminary. 

The  second  part,  in  New  York,  is  gayly 
musical  with  Kate  presenting  songs  in  pleasing 
fashion  and  her  life  surrounded  by  all  the 
color  and  glamor  of  a  national  favorite.  In 
this  part  of  the  picture  appears  something  that 
will  permit  unusual  advertising.  Those  familiar 
with  the  Smithian  proportions  will  be  surprised 
to  see  her  dancing.  But  she  does,  a  snappy 
number,  that  brought  a  salvo  of  applause  from 
the  preview  audience. 

Finally  Kate  is  back  home  with  a  contract 
that  enables  her  to  cooperate  with  the  power 
company  and  build  a  dam  in  a  spot  that  will 
not  affect  the  homes  of  her  neighbors  and  her- 
self. 

While  that  story  may  not  hold  a  terrific  ap- 
peal to  urban  audiences,  her  screen  work  am- 
ply proves  that  she  has  a  picture  personality 
and  strong  atmospheric  plugging  of  Miss  Smith 
as  a  great  radio  star  should  be  the  angle  to 
excite  their  interest.  In  the  rural  areas,  a  com- 
bination of  her  name  with  the  theme  of  the 
story  should  have  a  powerful  appeal. 

The  show  is  good  family  entertainment,  Kate 
being  pictured  as  a  self-sacrificing  soul.  There 
is  also  a  neat  little  romance  between  her  sister, 
Sally  Blane,  and  Randolph  Scott,  and  a  topical 
line  of  "rural"  comedy  supplied  by  Charles 
Grapewin. 

That  every  possible  radio  and  music  tieup 
should  be  exercised  in  connection  with  this  pic- 
ture should  be  understood.  The  advance  cam- 
paign, particularly  in  the  country  districts, 
should  be  heavier  than  usual.  Concentrate  on 
the  name  Kate  Smith  and  make  the  most  of 
the  song  numbers. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Paramount.  Directed 
by  William  Seiter.  From  a  story  by  Fannie  Hurst. 
Screen  play  by  Dorothy  Yost  and  Lawrence  Hazard. 
Music  and  lyrics  by  Arthur  Johnston  and  Sam  Cos- 
low.  Photographed  by  Gilbert  Warrington.  To  be 
released  in  March.  Running  time,  70  minutes. 
CAST 

Kate  Smith   Kate  Smith 

Hunt   Blake   Randolph  Scott 

Lily  Smith   Sally  Blane 

Jed   Charles  Grapewin 

Mr.   Blair   George  Barbier 

Ettie    Fern  Emmett 

Thompson   Frank  Darien 

Mrs.  Smith   Julia  Swayne  Gordon 

Mr.  Parker   Wade  Boteler 

Bobby  Smith   Jerry  Tucker 

Betty  Smith   Marguerite  Campbell 

Jonathan  Reed   Frank  McGlynn 

Horton   Erville  Alderson 

Joe   Jack  Pennick 

Sinclair  Eldridge   Edward  Davis 

Kate's  Manager    Ted  Collins 

Mrs.  Thompson   Hallene  Hill 

Lindle   Paul  Kruger 

Constable   Long  Poff 


The  Intruder 


(Allied) 
Mystery  Thriller 

There  is  so  much  thrill  mystery  and  terror 
in  "The  Intruder"  that  handling  it  in  the  usual 
way  may  not  create  the  desired  reaction  among 
patrons.  As  the  show  is  exaggerated,  so  should 
the  idea  of  your  campaign  be  made  novel.  Try 
to  get  over  the  idea  that  it  is  more  thrilling 
than  any  super-thriller  of  the  past;  that  it  has 
a  different  brand  of  terror  than  anyone  ever 
conceived  before ;  that  its  mystery  would  puzzle 


January   14,  1933 


MOTION    PICTURE  HERALD 


31 


the  greatest  of  detectives,  either  screen  or  real ; 
that  its  melodrama  is  of  a  different  and  more 
powerfully  interesting  sort,  and  cap  the  whole 
line  with  the  news  that  instead  of  scaring  them 
it  will  hand  them  more  good  laughter  than 
many  a  comedy.  You  won't  have  to  burlesque 
the  picture  to  do  this. 

The  picture  has  been  well  worked  out.  The 
players  occupy  their  respective  roles  in  a  man- 
ner that  should  be  satisfactory  to  all.  The 
running  time  is  short  and  action  and  suspense 
have  been  packed  into  it. 

Proper  handling  will  make  the  picture  suit- 
able for  both  adult  and  juvenile  consumption. 

Possessing  plenty  of  entertainment  value  in 
its  own  right,  it  is  also  a  picture  that  will  per- 
mit exhibitors  to  indulge  in  much  unusual  in- 
terest-creating showmanship.  In  the  first  place 
it's  a  thrill  mystery  melodrama,  and  that  fact, 
coming  at  a  time  when  the  public  is  pretty 
well  sated  with  that  type  of  entertainment, 
makes  it  necessary  to  surround  it  with  a  differ- 
ent atmosphere. 

Starting  with  a  storm  at  sea,  the  yarn  runs 
through  a  whole  series  of  excitement-provok- 
ing episodes.  There's  a  murder,  followed  by 
an  inquisition  in  which  a  self  acclaimed  detec- 
tive usurps  the  Captain's  authority,  precedes  a 
shipwreck;  a  landing  on  a  desert  island,  where 
the  little  party  is  terrorized  by  all  sorts  of 
weird  jungle  noises;  the  discovery  of  a  group 
of  skeletons  in  a  cave;  the  accusing  of  Brandt 
of  the  murder ;  another  murder,  this  time  with 
the  Captain  and  the  two  girls  driven  into  the 
jungle  by  the  killer ;  a  fanatical  Wild  Man ;  the 
saving  of  the  girls  ajid  the  capture  of  the 
second  murderer;  rescue  by  a  passing  liner  and 
the  surprise  climax. — McCarthy,  Hollywood. 

Distributed  by  Allied  Pictures.  Directed  by  Albert 
Ray.  Story  and  screen  play  by  Frances  Hyland. 
Photographed  by  Harry  Neumann  and  Tom  G'alli- 
gan. 

CAST 

Jack  Brandt   Monte  Blue 

Connie  Wayne    Lila  Lee 

Daisy    Gwen  Lee 

Reggie  Wayne   Arthur  Housman 

Valet   Sidney  Bracy 

Wild  Man   Mischa  Auer 

Cramer   Harry  Cording 

Samson   William  B.  Davidson 

Mr.  Wayne   Wilfred  Lucas 

Purser   Lynton  Brent 

Hanson   Jack  Beek 

Captain   Allen  Cavan 


Men  and  Jobs 


( Amkino  ) 
Drama 

Coming  from  the  producing  company  of 
Russia,  Suyoskino,  and  released  in  this  country 
by  its  agent,  Amkino,  "Men  and  Jobs,"  at- 
tempting a  dramatic  story,  is  at  the  same 
time  undeniably  propaganda  for  the  Russian 
cause  and  more  specifically  for  the  Soviet  five- 
year  industrial  plan. 

Russian  dialogue  is  used  throughout,  with 
superimposed  translations  into  English  to  aid 
the  American  audience.  Indicated  is  the  man- 
ner in  which  the  Russians,  in  their  attempt  to 
solve  the  problem  of  the  technical  methods 
with  which  they  are  unfamiliar,  have  adopted 
the  teachings  of  an  American  engineer,  aiding 
as  a  consultant. 

In  an  effort  to  impart  to  the  picture  some- 
thing of  a  story  form,  there  has  been  evolved 
the  narrative  of  the  Russian  section  foreman 
on  the  large  construction  job,  who  is  taught 
by  the  American  engineer  the  inefficiency  of 
his  methods  and  profits  by  the  teaching  to  the 
extent  of  running  an  even  race  with  the 
American  in  completing  a  portion  of  the  job. 
The  antagonism  which  the  Russian  had  early 
felt  for  the  American's  blunt  criticism,  turns 
to  friendship  at  the  end.  An  incidental  romance 
is  again  part  of  the  attempt  to  overlay  the 
propaganda. 

Except  as  a  picture  of  the  manner  in  which 
the  Russians  are  attemtping  to  conquer  that 
field  of  which  they  knew  very  little,  the  film 
has  comparatively  little  marketing  possibilities 
in  this  country.  It  might  be  run  as  a  novelty, 
but  there  could  be  no  promises  of  anything 
except  exactly  what  is  offered.  The  type  and 
subject  of  the  picture  would  seem  to  dictate 


its  exhibition  rather  exclusively  in  those  houses 
in  the  large  metropolitan  centers  which  make  a 
practice  of  using  foreign  product. — Aaronson, 
New  York. 

Produced  by  Soyuzkino,  Distributed  by  Amkino. 
Directed  by  A.  Macharet.  Photographed  by  A. 
Galperin.  Release  date,  January  1,  1933.  Running 
time,  70  minutes. 

CAST 

Zakharov   N.  Okhlopkov 

Mr.    Cline   V.  Stanitzyn 

Vasiushka   S.  Poliakov 


The  Unwritten  Law 

(Majestic) 
Drama 

There  is  moderate  entertainment  in  this  in- 
dependent production,  with  a  bit  of  novelty 
imparted  to  the  story  in  the  form  of  mystery 
and  a  smattering  of  the  inside  of  the  motion 
picture  studio  at  work.  The  names  are  reason- 
ably good,  the  performances  satisfactory. 

Greta  Nissen,  foreign-accented  blonde; 
Skeets  Gallagher,  as  the  noisy  press  agent  at 
the  sttidio ;  Mary  Brian,  Louise  Fazenda,  Lew 
Cody,  Purnell  Pratt,  Hedda  Hopper,  are  all 
substantial  names,  with  marquee  possibilities 
best  left  to  the  judgment  of  the  individual  ex- 
hibitor according  to  what  he  knows  his  pat- 
ronage likes. 

Cody  is  the  picture  company  boss  who  has 
cast  Miss  Nissen  aside  and  plans  to  make  Miss 
Brian  a  star.  Pratt  arrives  as  the  high-priced 
novelist  to  write  stories  for  her.  Cody  asks 
Miss  Brian  to  marry  him  against  the  protest 
and  warning  of  Theodore  Von  Eltz,  the  di- 
rector, in  love  with  Miss  Brian,  and  of  Miss 
Brian's  mother.  Miss  Hopper.  Suddenly  it  is 
revealed  that  there  is  a  tragic,  strange  past, 
involving  Miss  Hopper,  Pratt,  Cody;  that  Cody 
stole  Pratt's  wife,  who  is  Miss  Brian's  mother. 
On  location  aboard  ship,  Pratt,  through  the 
recounting  of  a  story  he  claims  to  have  in 
mind,  reveals  that  he  plans  to  kill  Cody,  a 
plan  real  only  to  the  people  involved,  and  the 
audience. 

The  exhibitor  may  capitalize  on  the  mystery 
element,  the  behind-the-scene  motion  picture 
studio  atmosphere,  the  mother-love  thought, 
which  leads  the  mother  to  commit  murder  and 
kill  herself,  rather  than  permit  her  daughter 
to  marry  the  man  who  had  ruined  her  life. 
There  is  a  certain  triteness  in  the  revelation 
that  Pratt  is  the  father  of  Miss  Brian,  that 
Pratt  finally  finds  Cody  after  a  search  of  19 
years,  consequently  it  would  perhaps  be  better 
to  give  little  attention  to  this  angle,  concen- 
trating on  the  more  novel  aspects  of  the  story. 
There  is  a  certain  amount  of  entertainment  in 
the  picture,  but  considerable  work  on  the  part 
of  the  exhibitor  is  required,  since  there  is  little 
outstanding  "natural  draw"  in  the  film.  It  is 
obviously  adult  material. — Aaronson,  New 
York. 

Produced  and  distributed  by  Majestic.  Directed  by 
Christy  Cabanne.  Story  by  John  Krafft.  Screen  play 
by  Edmund  T.  Lowe.  Photographed  by  Ira  Morgan. 
Recording  engineer,  Earl  Crain.  Film  editor,  Otis 
Garrett.  Release  date,  November  15,  1932.  Running 
time,  70  minutes. 

CAST 

Fifi  LaRue    Greta  Nissen 

Pete  Brown    Skeets  Gallagher 

Ruth  Evans    Mary  Brian 

Lulu  Potts    Louise  Fazenda 

Roger  Morgan   Lew  Cody 

Jean    Hedda  Hopi)er 

Stephen  McBain    Pumell  Pratt 

Val  Lewis    Theodore  Von  Eltz 

Abu  Zeyd    Mischa  Auer 

Frank   Woods    Arthur  Rankin 

Captain  Kane    Wilfred  Lucas 

Ed  Riley    Ernie  Adams 

The  Steward    Harold  Foshay 

Script  Girl    Betty  Tyree 

Deception 

(Columbia) 
Drama 

The  punch  and  fast  action  of  the  wrestling 
arena  serve  to  make  this  film  at  least  in  a 
measure  entertaining.  It  is  a  story  of  the 
crookedness  of  the  wrestling  game,  as  it  is 
promoted  by  accented  Leo  Carrillo,  probably 
remembered  for  his  gangster  roles  in  the  past. 
The  manner  in  which  a  college  football  hero 


is  framed  into  the  game  by  offers  of  fat  con- 
tracts, eventually  discovers  what  has  happened 
and  finally  wins  the  world's  championship  de- 
spite Carrillo,  thereby  smashing  the  crooked 
ring,  forms  the  plot. 

The  picture  falls  into  the  class  of  program 
fare,  as  to  story,  performance  and  execution. 
It  is  brought  above  the  mediocre,  however,  by 
reason  of  the  wrestling  sequences,  in  which 
the  players  "do  their  stuff"  with  plenty  of 
vigor,  giving  the  bouts  all  the  appearance  of 
reality.  One  fight  provides  a  measure  of 
comedy  with  the  amusing  falls  and  tackles  of 
the  contestants. 

The  exhibitor  may  sell  the  idea  of  an 
expose  of  the  wrestling  crookedness  which  has 
long  been  a  factor  in  the  sporting  world.  In- 
dicated are  the  methods  employed  by  the  pro- 
moter in  "fixing"  bouts  to  give  the  fans  a 
good  show.  The  cast  offers  Leo  Carrillo, 
Thelma  Todd,  Barbara  Weeks,  Nat  Pendleton, 
Henry  Armetta  for  comedy  and  little  Dickie 
Moore  as  marquee  possibilities.  The  popular- 
ity of  Carrillo  a  short  while  ago  should  still 
carry  over  sufficiently  to  make  his  name  worth 
something  in  selling. 

Carrillo,  finding  his  receipts  dwindling,  con- 
tracts Pendleton,  builds  him  up  by  permitting 
him  to  win  all  bouts,  without  his  knowing  it. 
When  the  promoter  finds  his  girl.  Miss  Todd, 
paying  too  much  attention  to  the  wrestler, 
Carrillo  orders  the  champion  to  "give  him  the 
works."  Ready  to  quit,  Pendleton  learns  the 
truth,  and  Miss  Weeks,  his  fiancee,  urges  him 
to  attempt  a  comeback.  Under  the  tutelage  of 
an  old  wrestler,  Pendleton  learns  the  game, 
wrangles  a  return  match  from  Carrillo  as  the 
"masked  marvel,"  and  wins  the  championship 
despite  the  effort  of  Caxrillo  to  stop  him  when 
he  realizes  Pendleton  is  wrestling  to  win.  The 
bout  is  a  fast  action  climax  which  has  all  the 
furious  battle  of  the  real  thing. 

The  women  in  the  audience  may  not  take 
too  kindly  to  the  brutality  of  the  wrestling, 
consequently  use  of  the  romance  angle  and  the 
comeback  implication  in  the  story  may  serve 
to  bring  them  in.  For  the  masculine  portion 
of  the  patronage,  indicate  action,  punch  and 
.plenty  of  real  wrestling  to  set  them  up  in  their 
seats.  As  a  regular  run  picture,  it  has  enter- 
tainment possibilities. — Aaronson,  New  York. 

Produced  and  distributed  by  Columbia.  Directed 
by  Lew  Seiler.  Story  by  Nat  Pendleton.  Screen  play 
by  Harold  Tarshis.  Assistant  Director,  Sam  Katz- 
man.  Supervisor,  Ben  Stolofl.  Cameraman,  Chet 
Lyons.  Sound  Engineer,  Vernon  Ashdown.  Film 
editor,  William  Austin.  Release  date,  November  4, 
1932.    Running  time,  67  minutes. 

CAST 

Jim  Hurley    Leo  Carrillo 

Bucky  O'Neill   Nat  Pendleton 

Lola  Del  Mont  Thelma  Todd 

Joan  Allen   Barbara  Weeks 

Dickie  Allen    Dickie  Moore 

Leo   Frank  Sheridan 

Nick   Henry  Armetta 

Ivan  Stanislaus   Hans  Steinke 


Old  New  York 

(Educational) 
Good 

One  of  the  "Do  You  Remember?"  series,  in 
which  the  library  is  tapped  for  pictures  of  New 
York  in  the  nineties  and  thereabouts.  It  is  of 
course  amusing  to  see  the  big  town  in  the  day 
of  mutton-leg  feminine  sleeves,  top  hats  and  tail 
coats,  and  feathered  bonnets  atop  the  "rat"  of 
milady.  The  narrative,  rendered  by  Lew  Lehr,  is 
meant  to  be  amusing  and  succeeds  quite  well,  al- 
though verging  on  the  painful  at  odd  moments. 
Subject  has  general  appeal.  Running  time,  10 
minutes. 


Firehouse  Honeymoon 

(RKO  Radio) 

Amusing 

An  amusing  comedy  situation  is  presented 
when  Harry  Sweet  and  his  new  bride  can  find 
no  room  at  the  hotel  and  are  invited  by  a  friend 
to  spend  their  time  at  the  firehouse.  Harry 
sees  very  little  of  his  wife  as  the  firemen  take 
possession  of  her,  then  both  are  dressed  as  fire- 
men to  fool  the  suddenly  arriving  chief.  They 
finally  find  a  hotel  room,  but  the  firemen  break 
in  with  hose  and  ax. — Running  time,  18  minutes. 


.J 


ALL  ABOARD  FOR  THE  PARN- 
DEST  SMASH  OF  THE  YEAR! 


With  ESTHER  RALSTON,  CONRAD  VEIDT,  Joan  Barry,  Harold  HutK  Gor- 
don  Harker,  Cedric  Hardwicke,  and  many  others.  Directed  by  WALTER  FORDE. 

A  GAUMONT  PICTURE 


34 


MOTION    PICTURE  HERALD 


January   14,  1933 


ii' ii  ill 


THEATRE  RECEIPTS 


iii  I 

iiiiiih 


•ill  ■! 

liiiiiiiiiiiiiiii 


Theatre  receipts  from  125  houses  In  20  major  cities  of  the  country  for  the 
calendar  week  ended  January  7,  1933,  aggregated  $1,698,230,  an  increase  of  $228,- 
406  over  the  total  for  the  preceding  calendar  week,  ended  December  31,  1932,  when 
I  20  theatres  in  20  cities  reported  a  total  gross  of  $  1 ,469,824.  One  new  high  individual 
house  record  was  established  during  the  more  recent  seven-day  period,  one  new  low. 

(.Copyright,  1933:  Reproduction  of  material  from  this  department  without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 

Boston 

Fenway    1,800 

Keith's    3,500 

Keith- Boston  ..  2,900 
Loew's  Orpheum  2,200 
Loew'i    State...  3,700 


Metropolitan 
Paramount  . 


4,350 
1,800 


BufFalo 

Buffalo    3,500 

Century    3,000 

Court   Street    ..  1,800 

Erlanger    1,400 

Great   Lakes    ..  3,000 

Hippodrome    ...  2,100 

Hollywood    300 

Lafayette    3.300 

Chicago 

Chicago    4.000 

McVickers     ....  2,284 

Oriental    3.940 

Palace    2,509 

Roosevelt    1.591 

State  Lake  ....  2,776 

United  Artists.  1.700 

Cleveland 

Allen    3,300 

MaU    753 

Ohio   1,500 

RKO  Hippodrome  3,800 

RKO  Palace   ..  3,100 

State    3,400 

StjUman    1.900 

Warner's  Lake.  800 

Denver 

Denham    1.700 

DenTer    2.500 

Hoffman's  Rialto  900 


Orpheutn 
Paramount 


Detroit 

Downtown 


2.600 
2.000 


30c-50c 
30c- 50c 
25c-55c 
2Sc-S5c 
25c-5Sc 

35c-65c 
30c-50c 

30c-65c 
25c 
25c 
50c-$1.50 

25c-40c 
25c 

25c-40c 
25c 


35c-68c 
25c-SSc 
35c-68c 

35c-75c 
25c-55c 
2Sc-55c 
35c-68c 

15c-35c 

15c-2Sc 

S0c-$1.50 

15c-40c 

25c-40c 

25c- 50c 

25c-35c 
15c-50c 

15c-25c 
2Sc-S0c 
20c-40c 


25c-S0c 
2Sc-40c 


2,750  25C-50C 


Fisher    2,700  2Sc-65c 

Fox    5,100  2Sc-50c 

Michigan    4,000  2Sc-75c 

United    Artists.  2,000  25c-75c 


Current  Week 


Picture 


Gross 

14,000 


"Lawyer  Man"   (W.   B.)  and. 
"Handle  With  Care"  (Fox) 
"Animal  Kingdom"  (Radio)    21,000 


"Uptown    New  York"   

(World  Wide) 
"Strange  Interlude"  (MGM) 

"Strange  Interlude"  (MGM) 


"A  Farewell  to  Arms"  (Para.).. 

"Lawyer  Man"   (W.   B.)  and  

"Handle  With  Care"  (Fox) 


"No  Man  of  Her  Own"  (Para.). 


20,500 
21,500 
25,000 

39,000 
16,500 

23,000 
7,000 


"Three  on  a  Match"  (F.  N.)  and 
"Little  Orphan  Annie"  (Radio) 

"Scarlet  Dawn"   (W.B.)   1,800 

(4  days) 

"The  Sign  of  the  Cross"  (Para.)  8,500 

(2nd  week) 

"A  Farewell  to  Arms"  (Para.)..  11,000 

"Me  and  My  Gal"  (Fox)   6,900 

"Goona  Goona"  (First  Div.)   2,600 

(2nd  week) 

"Night  Club  Lady"  (Col.)   6,000 

(4  days) 


"Lawyer  Man"   (W.   B.)   54,000 

"The  Devil  Is  Driving"  (Para.)..  16,000 

"A  Farewell  to  Arms"  (Para.)..  25,000 
(2nd  week) 

"Animal    Kingdom"    (Radio)   31,000 

"Fast    Life''    (MQM)   12,000 

"Penguin  Pool  Murder"  (Radio)..  11,000 

"Cynara"    (U.    A.)   13,000 

(2nd  week) 

"Virtue"    (Col.)   3,800 

"Kongo"    (MGM)    13,500 

"The  Sign  of  the  Cross"  (Para.)  8,000 

(2nd  week) 

"Uptown   New   York"    7,600 

(Wbrld  Wide) 

"Animal    Kingdom"    (Radio)   13,500 

"Strange  Interlude"  (MGM)    21,500 

"Fast  Life"  (MGM)    6,100 

"The  Match  King"  (F.  N.)   3,000 

(5  days) 


"Strangers  of  the  Evening"   4,500 

(World  Wide) 
"A  Farewell  to  Arms"  (Para.) 


(Fox). 


"Virtue"   (Col.)  .... 

(3  days) 
"Sherlock  Holmes" 
(4  days) 

"Animal  Kingdom"  (Radio)  

"Under-Cover  Man"  (Para.)  

(3  days) 
"Island  of  Lost  Souls"  (Para.). 

(4  days) 


9,000 

1,200 

1,800 

11,000 
3,000 

3,000 


"Animal  Kingdom" 
(25c-40c) 


(Radio)   9,800 


"The  Devil  Is  Driving"  (Para.)..  11,200 
(25c-50c) 

"Handle  With  Care"   (Fox)   16,400 

"No  Man  of  Her  Own"  (Para.)..  21,750 


"Cynara"    (U.    A.)   8,500 

(2nd  week) 


Previous  Week 


Picture 


Gross 


"Virtue"  (Col.)  and    14,000 

"Silver  Dollar"  (F.  N.) 

"The  Half  Naked  Truth"  (Radio)  21,500 

"Little  Orphan  Annie"  (Radio)  and  22,000 
"Secrets  of  the  French  Police"  (Radio) 
"Cynara"   (U.  A.)    21,000 


"Cynara"  (U.  A.) 


22,500 


"Madame    Butterfly"    (Para.)   39,000 

"Virtue"  (Col.)  and    16,500 

"Silver  Dollar"  (F.  N.) 


"Rockabye"    (Radio)   22,000 

"Prosperity"    (MGM)    6,000 


"The  Sign  of  the  Cross"  (Para.) 

(1st  week) 
"You  Said  a  Mouthful"  (F.  N.).. 


9,300 
9,700 

"Fast  Life"  (MGM)    5,900 


"Goona  Goona"  (First  Div.)   2,900 

(1st  week) 

"Those  We  Love"  (World  Wide)  4,500 

(4  days) 

"Her  Mad  Night"   (Mayfair)   3,000 

(3  days) 


"Madame  Butterfly"  (Para.)    26,000 

L.  Rule)..  12,000 
(Para.)..  34,000 


"The  Big  Drive"  (A, 

(2nd  week) 
"A  Farewell  to  Arms" 

(1st  week) 


"The  Half  Naked  Truth"  (Radio)  27,000 

"Island  of  Lost  Souls"  (Para.)..  11,000 

"The   Mummy"    (U.)    11,500 

"Cynara"  (U.  A.)    18,000 

(1st  week) 


"The  Sport  Parade"  (Radio)  and  4,500 
"Trailing  the  Killer"  (World  Wide) 

"He  Learned  About  Women"   1,500 

(Para.) 

"The  Sign  of  the  Cross"  (Para.)  15,000 
(1st  week) 

"The  Unwritten  Law"  (Majestic)  7,500 

"Little  Orphan  Annie"  (Radio)  and  12,000 
"The  Half  Naked  Truth"  (Radio) 

"Madame   Butterfly"    (Para.)   18,000 


'Call  Her  Savage"  (Fox).. 
'Silver  Dollar"   (F.  N.).... 


7,000 
6,500 


"Speed  Demon"  (Col.)    2.500 

"Cynara"  (U.  A.)    7,000 

(6  days) 

"Little  Orphan  Annie"  (Radio)...  2,000 
(3  days) 

"Rackety  Rax"   (Fox)    1,500 

(4  days) 

"Handle  With  Care"   (Fox)   10,500 

"Payment  Deferred"   (MGM)   1,500 

(3  days) 

"Under-Cover  Man"   (Para.)   3,500 

(4  days) 


"Sport    Parade"    (Radio)   10,500 

(2  days) 

"Little  Orphan  Annie"  (Radio)  and 
"Half  Naked  Truth"  (Radio) 
(5  days) 

"Lawyer  Man"  (W.  B.)   12,600 

"Me  and  My  Gal"  (Fox)   25,500 

"Son-Daughter"    (MGM)    22,400 

"Cynara"    (U.    A.)    9,200 

(1st  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High   12-5  "Frankenstein"   27,000 

Low  3-25-32  "Explorers  of  the  World".  16.000 

High  4-9-32  "Steady  Company"   26,000 

Low  7-9-32  "By  Whose  Hand?"   16,500 

High  1-24  "Hell's  Angels"   32.500 

Low  8-4-32  "Unashamed"    18,000 

High  6-18-32— 

"Hell  Divers"  "Possessed"  andl 

"Sin  of  Madelon  Claudet"  /  26,000 

Low  7-18  "Man  in  Possession"   19,000 

High  1-31  "No  Limit"    44,500 

Low  7-4  "I  Take  This  Woman"   30,000 


High  3-28  "My  Past"    39,500 

Low   12-23-32   "Under-Cover    Man"....  14,300 

High  2-14   "Cimarron"   25,600 

Low  12-9-32  "Rain"   4,700 


High  8-8  "Politics"    35,100 

Low  11-25-32  "Night  After  Night"   7,808 

High  2-14  "Free  Love"   26,300 

Low  7-16-32  "New  Morals  for  Old"   4,200 


High  4-11  "Ten  Cents  a  Dance"... 
Low  6-11-32  "The  Secret  Witness". 


24,100 
5,800 


High  1-23-32  "Two  Kinds  of  Women".  67,000 

Low  12-22-32  "The  Match  King"   20,000 

High  2-7  "Doorway  to  Hell"  38,170 

Low  12-20-32  "The  Big  Drive"   15,000 

High  3-7  "My  Past"   46,758 

Low  12-22-32  "Secrets  of  the  French  Police" 

13.000 

High  4-2-32  "Ckeaters  at  Play"   33.000 

Low   12-15-32  "False   Faces"   14,000 

High  4-11  "Dishonored"    30,350 

Low  12-21-32  "They  C:all  It  Sin"   10,000 

High   12-12  "Frankenstein"    44,000 

Low  6-25-32  "Is  My  Face  Red"   7,000 

High  3-21  "City  Lights"   46,562 

Low   11-18-32   "Magic   Night"   8,200 


High  1-30-32  "Hell  Divers"   26,000 

Low  1-7-33  "Virtue"    3,800 


High  5-2  "Laugh  and  Get  Ricli"   40,000 

Low  12-30-32  "Little  Orphan  Annie"  ) 

and  "Half  Naked  Truth"  J  12,000 

High  12-5  "Possessed"    30.000 

Low  6-20  "Vice  Squad"   14,000 

High  10-3  "Fire  Star  Final"   15,000 

Low  7-4  "Big  Business  Girl"   2,000 


High  8-8  "Politics"    25,000 

Low  11-30-32  "If  I  Had  a  Million"....  8,000 


High  MO  "Hell's  Angels"   22,000 

Low   6-25-32    "Forgotten    Command-  1 

ments"  and  "Reserved  for  Ladies"/  3,450 


If  you  made  money  on  "Cock 
Eyed  World"  you  can't  fail  with 
this ... 


Lupe,  is,  of  course,  Lupe  blazing 
away  as  always . . . 


"Hot  Pepper"  fast  comedy... 
McLaglen-Lowe  team  scores 
again ... 


Sure-fire  comedy . . .  hilarious  re- 
ception afforded  the  entire  picture 
by  a  San  Diego  preview  audience... 


El  Brendel  adds  more  than  his 
quota  of  laughs  in  his  familiar 
dumb  Swede  bit . . . 


Credit  John  Blystone's  direction 
for  keeping  things  moving  at  top 
speed . . . 


A  plentiful  display  of  flesh,  both 
on  the  part  of  Lupe  and  a  fast 
chorus . . . 


Seems  to  have  all  the  elements  of 
which  these  rough  and  ready 
comedy  hits  are  made . . . 


Edmund  Lowe  and  Victor  Mc- 
Laglen  shine  again  as  Quirt  and 
Flagg... 


36 


MOTION    PICTURE  HERALD 


January    14,  1933 


ETHEATCE  CECEiPTS  — CONT'D  1 


Theatres 


Current  Week 


Picture 


Gross 


Hollywood 

Pantages                3,000  25c-40c 

W.  B.  Hollywood  3.000  25c-SSc 

Indianapolis 

Apollo                   1.100  35c-SOc 

Circle                    2,800  3Sc-50c 

Indiana                   3,300  35c-6Sc 

Lyric                    2.000  35c-50c 

Palace                  2,800  3Sc-S0c 

Kansas  City 

Liberty                 1,000  lSc-25c 

Mainstreet              3,049  25c-40c 

Midland                4,000  2Sc-S0c 

Newman                2,000  2Sc-S0c 

Uptown                2,000  25c-40c 

Los  Angeles 

Loew's  State  ..  2,416  25c-6Sc 

Paramount    ....  3,S96  3Sc-70c 

RKO                   2,700  2Sc-5Sc 

United  Artists      2,000  25c-35c 

W.  B.  Downtown  2,400  2Sc-55c 

W.  B.   Western  2,400  25c-55c 

Minneapolis 

Century                 1.640  2Sc-40c 

Lyric                     1.238  2Sc-40c 

21KO  Orpheum.  2,900  2Sc-SSc 

State                    2,300  2Sc-SSc 

Montreal 

Capitol                 2,547  2Sc-7Sc 

His   Majesty's      1,600  30c-8Sc 

Imperial                1.914  lSc-50c 

Loew'i                    3,115  25c-75c 

Palace                 2,600  25c-7Sc 

Princess               2.272  2Sc-60c 

New  York 

Astor                     1,120  55c-$2.20 

Cameo                    549  2Sc-75c 

Capitol                 4,700  3Sc-$1.65 

Criterion                  850  50c-$1.65 

Embassy                  598  25c 

44th  Street  ....    1,482  25c-$1.10 

Hollywood               1,548  35c-99c 

Mayfair                2,300  35c-85c 

Palace                    2,500  S5c-$1.65 

Paramount            3,700  40c-$1.10 

Rialto                   1,949  40c-$1.10 

RiToU                   2,103  40c-$1.10 

RKO  Roxy  ....   3,700  35c-$l-6S 

Roxy                     6,200  35c-$l-10 

Strand                  3,000  35c-$1.10 

Warner                   1,490  25c-55c 


Winter  Garden.  1,949  SSc-$1.10 


"Handle   With   Caie"    (Fox)   13,000 

'Silver  Dollar"   (F.   N.)   17,000 

"The  Half-Naked  Truth"   (Radio)  4,000 

"Silver  Dollar"    (F.   N.)    6,000 

"No  Man  of  Her  Own"  (Para.)..  13,000 

"Robbers'    Roost"    (Fox)   8,000 

"Strange  Interlude"  (MGM)    8,000 


"Age   of   Consent"    (Radio)   2,500 

(2nd  week) 

"Animal    Kingdom"    (Radio)   6,000 

"Strange  Interlude"   (MGM)    ....  50,000 

(7  days  and  Sat.  midnite  show) 

"A  Farewell  to  Arms"  (Para.)   14,000 

(8  days) 

"Silver  Dollar"    (F.  N.)   6,000 


"Son-Daughter"   (MGM)    22,000 

"No  Man  of  Her  Own"  (Para.)..  30,000 

"Animal  Kingdom"   (Radio)   11,600 

"Cynara"    (U.    A.)    11,900 

(25c-55c) 

"Silver  Dollar"  (F.  N.)    16,750 


"The  Match  King"  (F.  N.). 


8,000 


"Madame  Butterfly"  (Para.)   4,500 

"Air   Mail"   (U.)    2,500 

"Animal    Kingdom"    (Radio)   14,000 

"A  Fareweli  to  Arms"   (Para.)..  8,000 


"The  Conquerors"  (Radio)  and...  12,000 
"Most  Dangerous  Game"  (Radio) 

"The  End  of  the  Road"   9,500 

(Hygiene)  (6  days) 

"Enlevez-Moi"   (French)  and   4,000 

"Cain"  (French) 

"Secrets  of  the  French  Police"..  14,000 
(Radio) 

"A  Farewell  to  Arms"  (Para.)..  13,500 

"The  Kid  From  Spain"  (U.  A.)..  12,000 
and  "Speed  Demon"  (Col.) 


"Rasputin   and   the   Empress"   20,159 

(MGM1  (2nd  week) 

"Men   and   Jobs"    (Amkino)   3,800 

"Son-Daughter"   (MGM)    56,625 

"A  Farewell  to  Arms"  (Para.)..  12,500 

(4tli  week-8  days) 

All    Newsreel    6,962 

"Maedchen  in  Uniform"    6,500 

(Krimsky  &  Cochran)  (16th  week) 

"Lawyer  Man"  (W.  B.)    7,500 

(2nd  week) 

"The  Half  Naked-Truth"  (Radio)  24,750 

"The  Kid  From  Spain"  (U.  A.)..  14,000 

(7th  week-9  days) 

"No  Man  of  Her  Own"  (Para.)..  65,700 

"Sign  of  the  Cross"  (Para.)   9,700 

(5th  week) 

"Cynara"    (U.    A.)   36,800 

(2nd  week) 

"Animal   Kingdom"    (Radio)   71,267 

"No  More  Orchids"  (Col.)   39,487 

"Silver  Dollar"  (F.  N.)    32,802 

(2nd  week) 

"The  Match  King"  (F.  N.)   2,413 

(2nd  week) 

"Laughter   in   Hell"   (U.)   10,315 


Previous  Week 

Picture  Gross 

"Divorce  in  the  Family"  (MGM)  8,325 

"The  Match  King"  (F.  N.)   10,403 

"The   Conquerors"    (Radio)   3,000 

"A  Farewell  to  Arms"  (Para.)..  6,000 

"Under-Cover  Man"   (Para.)   11,000 

"Handle   With   Care"   (Fox)   7,000 

"Fast    Life"    (MGM)    4,000 


'Age  of  Consent"  (Radio)   2,000 

(1st  week) 

'Little  Orphan  Annie"  (Radio)  and  5,000 
"The  Half  Naked  Truth"  (Radio) 

"Fast  Life"   (MGM)   9,000 

(7  days  and  Sat.  midnite  show) 

"Madame  Buttetrfly"  (Para.)....  6,000 
(5  days  and  Sat.  midnite  show) 

"You  Said  a  Mouthful"  (F.  N.)..  3,200 


"Strange  Interlude"   (MGM)   16,213 

"Madame    Butterfly"    (Para.)   29,000 

"Half  Naked  Truth"  (Radio)  and  6,300 
"Little  Orphan  Annie"  (Radio) 

"Divorce  in  the  Family"  (MGM)  3,910 

"The  Match  King"  (F.  N.)   9.877 

"Central    Park"    (F.    N.)   3,292 


"Handle  With  Care"   (Fox)   4,500 

"Under-Cover  Man"   (Para.)   2,000 

"Little  Orphan  Annie"  (Radio)  and  12,000 
"The  Half  Naked  Truth"  (Radio) 

"Tess  of  the  Storm  Country"   7,500 

(Fox) 


"You  Said  a  Mouthful"  (F.  N.)..  11,000 
and  "They  Call  It  Fate"  (F.  N.) 


"Shanghai  Express"  (Para.)  and  3,000 
"Le  Clhien  Jaune"  (French) 

"Me  and  My  Gal"  (Fox)    13,000 

"Tess  of  the  Storm  Country"  (Fox)  12,000 

"Frightened  Lady"  (British)  and  7,500 
"Mischief"  (British) 


"Rasputin   and   the   Empress"   22,522 

(MGM)  (1st  week) 

"Devil's    Playground"    (Principal)  3,550 

(8  days) 

"Fast    Life"    (MGM)    49,196 

"A  Farewell  to  Arms"   (Para.)..  15,500 

(3rd  week) 

All   Newsreel    6,773 

"Maedchen  in  Uniform"    7,000 

(Krimsky  &  Cochran)  (15th  week) 

"Lawyer  Man"   (W.  B.)   12,060 

(1st  week) 

"Little  Orphan  Annie"  (Radio)  and  7,900 
"Penguin  Pool  Murder"  (Radio) 

"The  Kid  From  Spain"  (U.  A.)..  14,000 

(6th  week) 

"Madame    Butterfly"    (Para.)   62,500 

"Sign  of  the  Cross"  (Para.)   13,500 

(4th  week) 

"Cynara"    (U.   A.)    46,500 

(1st  week) 

"Handle   With   Care"   (Fox)   42,198 

"Silver  Dollar"  (F.  N.)    39,396 

(1st  week) 

"The  Match  King"  (F.  N.)   6,309 

(1st  week) 

"Afraid  to  Talk"   (U.)   7,234 

(2nd  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  4-30-32  "Careless  Lady"   22,400 

Low   12-7-32  "Rain"    6,300 

High  2-7  "Little  Caesar"   30,006 

Low  11-7  "Honor  of  the  Family"   7,000 


High  6-13  "Daddy  Long  Legs"   10,000 

Low  8-20-32  "Jewel  Robbery"   2,500 

High  2-14  "Cimarron"    13,000 

Low  7-30-32  "Westward  Passage"   3,500 

High  1-17  "Her  Man"   25,000 

Low  9-10-32  "Bring  'Em  Back  Aliye"..  5,000 


High  S-2  "Trader  Horn". 

Low  12-30-32  "Fast  Life" 


22,000 
4,000- 


High  1-9-32  "Peach  o'  Reno"    2,5,500 

Low  12-29-32  "Little  Orphan  Annie"  I 

and  "The  Half  Naked  Truth")  5,000 

High  1-23-32  "Hell  Dirers"   30,400 

Low  12-8-32  "Man  Against  Woman"...  6,000 

High  2-27-32  "Shanghai  Express"   25,000 

Low  12-8-32  "Evenings  for  Sale"   5,000 

High  1-10  "Girl  of  the  Golden  West"  8,000 

Low  5-21-32   "Lena  Rivers"   2.000 


High  10-25  "Susan  Lenox"   39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  10-31  "Beloved  Bachelor"   41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 


High  9-26  "Monkey  Business"   32.000 

Low  2-6-32  "Sky  Devils"   3,000 

High  2-7  "Little  Caesar"   27,000 

Low  4-23-32  "Destry  Rides  Again"   6,200 


High  5-30  "Kild"   4,000 

Low  1-24  "Men  on  Call"   1,200 

High  12-14  "Cimarron"    30,000 

Low  12-24-32  "The  Sport  Parade"   11,000 

High  1-2-32  "Sooky"    10,000 

Low   12-24-32  "Rain"    6,000 


High  1-10  "Just  Imagine"   18,000 

Low     12-23      '"Ths     fli,orA<,m^^'>  1 


The  Guardsman"   and  1 
"The  Tip-Oil"/ 


8,000 

High  1-17  "Office  Wife"   10,008 

Low  12-23-32  "Cendrillon  de  Paris"  ) 

and  "Lc  Fils  de  1' Autre"      )  1,800 
High  4-2-32  "Fireman,  Sare  My  Child"  16,500 

Low  7-18  "Stepping  Out"   9,000 

High  4-2-32  "One  Hour  With  You"...  19,500 

Low  12-23-32  "Life  Begins"    8,500 

22,500 


High  4-1  "City  Lights' 

Low  12-23-32  "The  Crusader"  and  \ 
and  "Hearts  of  Humanity"  ) 


High  1-2-32  "Hell  Divers" 
Low    11-14   "The  Champ". 


6,000 


24,216 
18,759 


High  1-9-32  "Mata  Hari"  , 

Low  7-2-32  "New  Morals  for  Old". 
High  1-3  "Reaching  for  the  Moon" 

Low    5-24-30    "Silent  Enemy"  

High  1-3  Newsreels   

Low  11-3-32  Newsreels   


.110,466 
.  29.767 

.  22,675 
.  10,800 
.  9,727 
.  5,200 


High  12-12 
Low  4-30-32 
lywood  . 

"Cohens  and  Kellys  in  Hol- 

53,800 
7,600 

High  2-7  "Finn  and  Hattie"   85,900 

Low  12-23-32  "The  Devil  Is  Driving"..  35,200 

High  2-27-32  "Shanghai  Express"   64.600 

Low  6-27  "Dracula"  and  ) 

^.  ^         "Hell's  AngeU"        f  4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 

Low  7-29-32  "Igloo"   8  000 


High 
Low 
High 
Low 

High 
Low 


High 
Low 


1-1-32  "Delicious"  

12-22-32  "Man  Against  Woman". 

1-17  "Little  Caesar"  

4-2-32  "The  Missing  Rembrandt' 

1-3  "Viennese  Nights"  

8-22  "Disraeli,"  "General  Crack," 
"Noah's  Ark,"  "Weary  River " 
"Son  of  the  God,"  "On  With 
the  Show,"  "Gold  Diggers  of 
Broadway" 

9-19  "Fire  Star  Final"  

8-2(^.32  "Hollywood  Speaks".... 


.133,000 
23,000 
74,831 
8,013 

16,968 


1,646 


59,782 
5,690 


HENOMENALf 

m  increase  above  normal  business"  ^ 


N.  A.  Mechanic 
NEW  THEATRE 
BALTIIVIORE,  M  D 


,V,u' 


s9® 


opened 
to  Record- 
Breaking 
Crowds  at 

RADIO  CITY 
MUSIC  HALL 


TELEGRAM  ! 


COLUMBIA  PICTURES  CORP 

729  SEVENTH  AVE  NEW  YORK  NY 

BITTER  TEA  OPENED  YESTERDAY  TO 
TREMENDOUS  BUSINESS  IN  SPITE  OF 
HEAVY  OPPOSITION  STOP  SRO  CHAIN 
WENT  UP  AT  ONE  OCLOCK  AND  REMAINED 
UNTIL  TEN  LAST  NIGHT  STOP  BIGGEST 
OPENING  ANY  PICTURE  TO  DATE  STOP 
YOU  HAVE  MADE  A  GREAT  PRODUCTION  A 
PICTURE  EVERY  EXHIBITOR  AND  THE 
INDUSTRY  AS  A  WHOLE  SHOULD  BE  PROUD 
OF  STOP  YOU  ARE  TO  BE  CONGRATULATED 

W.T.  MURRAY 
RIALTO  THEATRE  ATLANTA  GA 


^      Q  NILS  ASTHER -WALTER  CONNOLL) 


A 


O  a  V  i  n  O  o  r  d  o  n  *  To  s  K  i  a  Mori 

From  tke  Novel  iy  C  race  Zaring  Stone 

A  FRANK  CAPRA  PRODUCTION 
✓7 


PICTURE 


38 


MOTION    PICTURE  HERALD 


January    14,  1933 


CTHEATCE  KECCIPTS  — CONT'D  1 


Theatres 

Oklahoma  City 

Capitol    1,200 

Criterion    1,700 

Liberty    1,500 

Mid-West    l.SOO 

Omaha 

Orpheum    3,000 


10c-40c 
lOc-SSc 
10c-35c 

lOc-SSc 
25c-55c 


Current  Week 


Picture 


Gross 


Paramount            2.900  25c-50c 

Sute                    1.200  25c 

Worid                   2,500  25c-40c 

Philadelphia 

Aldine                    1,300  50c-$1.50 

Arcadia                   600  30c-S5c 

Boyd                   2,400  3Sc-75c 

Earle                    2,000  40c-65o 

Fox                      3,000  3Sc-75c 

Karlton                 1,000  30c-55c 

Keith's                  2,000  15c-3Sc 

Stanley                 3,700  35c-75c 

Stanton                   1,700  30c-55c 

Portland,  Ore. 

Fox  Broadway..    1,912  2Sc-65c 

Fox  Liberty  ....    1,800  lSc-2Sc 

Oriental                2,040  25c-35c 

RKO  Orpheum     1,700  2Sc-S5c 

United  Artists  .     945  2Sc-35c 

San  Francisco 

Filmarte                1,400  25c-50c 

Geary                     1,551  25c-85c 

Golden  Gate  ...  2,800  25c-65c 

Paramount   ....  2,670  2Sc-7Sc 

United   Artists.  .1,200  25e-55c 

Watfield               2,700  3Sc-90c 

Warner  Bros.  ..  1,380  35c-7Sc 

Seattle 

Fifth  Avenue  ..  2,750  25c-S5c 

Liberty                 2,000  10c-25c 

Music  Box              950  25c-50c 

Paramount              3,050  25c-55c 

Washington 

Columbia               1,232  25c-40c 

Earle                    2,323  25c-66c 

Fox                      3,434  2Sc-66c 

Loew's  Palace..  2,363  35c-55c 

Metropolitan    ..  1,600  25c-55c 

Rialto                    1,900  2Sc-55c 

RKO  Keith's...  1,832  25c-55c 


"Lawyer  Man"   (W.   B.)   3,300 

"The  Kid  From  Spain"  (U.  A.)..  8,600 
(10c-75c) 

"The  Match  King"  (F.  N.)   1,400 

(4  days) 

"Afraid  to  Talk"  (U.)    950 

(3  days) 

"Tess  of   the  Storm  Country"...;  3,500 
(Fox) 

"Rockabye"   (Radio)    5,500 

(4  days)  (25c-40c) 

"Hell's   Highway"    (Radio)    6,000 

(3  days) 

"No  Man  of  Her  Own"  (Para.)..  6,500 

"Robbers'    Roost"    (Fox)   800 

(5  days) 

"Call  Her  Savage"   (Fox)  and...  6,000 

"Three  on  a  Match"  (F.  N.) 


"The  Sign  of  the  Cross"  (Para.)  9,500 

(2nd  week -6  days) 

"False  Faces"   (World  Wide)....  1,300 

(3  days) 

"A  Farewell  to  Arms"  (Para.)....  15,000 
(6  days) 

"Breach  of  Promise"    29,000 

(World  Wide)  (6  days) 

"Daring  Daughters"    (Monogram)  22,000 

(6  days) 

"Silver  Dollar"  (F.  N.)   7,000 

(7  days) 

"Self   Defense"    (Monogram)   11,500 

(6  days) 

"The  Wife  He  Bought"   (MGM)  14,000 
(6  days) 

"Lawyer  Man"  (W.  B.)   7,500 

(5  days) 

"No  Man  of  Her  Own"  (Para.)..  11,000 

"Evenings  for  Sale"  (Para.)   1,000 

"Three  on  a  Match"  (F.  N.)....  2,500 

"Animal    Kingdom"    (Radio)   9,000 

"A  Farewell   to  Arms"   (Para.)..  4,000 
(2nd  week) 

"Queen  of  San  Souci"  (Foreign)..  1,350 

"Maedchen    in    Uniform"   8,300 

(Krimsky  &  Cochran)  (2nd  week) 

"Animal    Kingdom"    (Radio)   21,000 

"A  Farewell  to  Arms"  (Para.)..  20,000 

"The  Kid  From  Spain"  (U.  A.)..  16,000 

(2nd  week) 

"The  Devil  Is  Driving"  (Para.)..  19,000 

"Silver   Dollar"    (F.   N.)   6,000 

"Me  And  My  Gal"  (Fox)  and....  7,500 
"Fast  Life"  (MGM) 

"Self-Defense"    (Monogram)    3,750 

"Trouble  in  Paradise"  (Para.)....  3,500 
(2nd  week) 

"A  Farewell  to  Arms"  (Para.)...  9,500 


"Heritage  of  the  Desert"   (Para.)  3,250 

"Frisco  Jenny"  (F.  N.)   20,000 

"Fast    Life"    (MGM)    26,500 

"Strange  Interlude"   (MGM)   17,250 

"Silver  Dollar"   (F.   N.)   4,500 

(2nd  week) 

"The  Mummy"   (U.  )   5,000 

(2nd  week) 

"The  Half-Naked  Truth"  (Radio)  1,500 

(2  days) 

"Animal  Kingdom"   (Radio)   12,000 

(5  days) 


Previous  Week 


Picture 


Gross 


"Madame   Butterfly"    (Para.)   3,500 

"Cynara"   (U.  A.)    5,200 

"Thirteenth    Guest"    (Monogram)  1,400 
(4  days) 

"That's  My  Boy"  (Col.)   1,100 

(3  days) 

"Silver  Dollar"   (F.  N.)    6,000 


Little  Orphan  Annie"  (Radio)  and  6,500 

"     --  {  --      —     -  ■■    -  - 


"The  Half  Naked  Truth"  (Radio) 

(5  days)  (2Sc-40) 
"Penguin  Pool  Murder"  (Radio).. 

(3  days) 

"A  Successful  Calamity"  (W.  B.) 
(3  days) 

"A  Farewell  to  Arms"  (Para.).. 
(7  days) 

"Under-Cover  Man"  (Para.)  .... 

(4  days) 

"Follow  the  Leader"  (Para.)   1,200 

(5  days) 

"Cabin  in  the  Cotton"  (F.  N.)  and 
"Me  and  My  Gal"  (Fox) 


8,250 
2,200 
7,750 
800 


6,250 


"The  Sign  of  the  Cross"  (Para.)  11,000 

(1st  week-6  days) 

"Prosperity"    (MGM)    4,000 

(8  days) 

"The  Match  King"  (F.  N.)   9,000 

(5  days) 

"Central  Park"  (F.  N.)    15,000 

(6  days) 

"Handle  With  Care"  (Fox)   23,000 

(6  days) 

"He  Learned  About  Women"....  4,500 
(Para.)  (7  days) 


"Silver   Dollar"    (F.   N.)   13,000 

(6  days) 

"Mask  of  Fu  Manchu"  (MGM)..  9,000 

(6  days) 


"Flesh"   (MGM)    12,500 

"Fast  Life"   (MGM)    1,000 

"Little  Orphan  Annie"   (Radio)..  2,000 

(4  days) 

"Trouble  in  Paradise"  (Para.)....  1,500 
(3  days) 

"Rockabye"    (Radio)   10,000 

"A  Farewell  to  Arms"  (Para.)..  4,500 
(1st  week) 


"A  Nous  La  Liberie"  (Foreign)..  800 

"Maedchen    in   Uniform"    9,500 

(Krimsky  &  Cochran)    (1st  week) 

"The  Half  Naked  Truth"  (Radio)  17,000 

"Silver   Dollar"    (F.   N.)   16,000 

"The  Kid  From  Spain"  (U.  A.)..  20,000 

(1st  week) 
"Handle  With  Care"  (Fox)  ... 


"He  Learned  About  Women". 
(Para.) 


14,000 
3,500 


"Wild  Horse  Mesa"  (Para.)  and  6,500 
"Handle  With  Care"  (Fox) 

"Texas  Bad  Man"  (U.)    5,000 


"Trouble  in  Paradise"  (Para.)... 


4,500 


'Flesh"    (MGM)    8,500 


"Rackety  Rax"   (Fox)    2,875 


''Lawyer  Man"  (W.  B.). 
'Cynara"    (U.  A.)  


  18,000 

  28,500 

"Madame   Butterfly"    (Para.)   11,200 

"Silver  Dollar"  (F.  N.)    9,250 

(1st  week) 

"The  Mummy"   (U.)    10,000 

(1st  week-S  days) 

"The    Sport    Parade"    (Radio)....  .?,200 

(3  days) 

"The  Half  Naked  Truth"  (Radio)  5,000 
(5  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  2-7  "Illicit"    11,000 

Low  12-24-32  "The  Devil  Is  Driving"..  3,009 

High  2-21    "Cimarron"   15,500 

Low  8-1-32  "Downstairs"    3,000 

High  1-24  "Under  Suspicion"   7,200 

Low  6-20  "Big  Fight"  and  j 

"Drums  of  Jeopardy"  900 

High  9-19  "Young  As  You  Feel"   11,000 

Low  12-24-32  "They  Call  It  Sin"   3,000 


High  2-14  "Cimarron"    25,550 

Low  6-18-32  "Night   World"    8,500 


High  4-23-32  "Tarzan,  the  Ape  Man".  13,750 
Low  S-21-32  "Wet  Parade"  and  "If  s  f 

Tough  to  Be  Famous    J  4,000 

High  3-14  "Trader  Horn"    10.000 

Low  11-18-32  "Faithless  and  } 

"The  Painted  Lady"   J  1.100 

High  4-11  "Men  Call  It  Lore"   16,000 

Low  11-28  "The  Cisco  Kid"   4,500 


High  12-17  "The  Guardsman"... 
Low  10-1-32  "Make  Me  a  Star". 


6,500 
1.500 


High  1-5-33  "Breach  of  Promise".... 

Low  7-23-32  "Miss  Pinkerton"  

High  2-7  "Man  Who  Came  Back".... 

Low  6-18-32  "Mystery  Ranch"  

High  5-2  "City  Lights"  

Low  11-24-32  "Cabin  in  the  Cotton"  I 
and  "Age  of  Consent"  J 

High  1-30-32  "Arrowsmith"   

Low  5-28-32  "Steady  Company"  

High  12-19  "Frankenstein"   

Low  7-25  "Rebound"   

High  3-21  "Last  Parade"   

Low  11-17-32  "All  American"  


High  1-10  "Min  and  Bill". 
Low   10-1-32   "The  Crash". 


29,000 
12.500 
40.000 
15,000 

8.000 

3.N0 

27.000 
6,500 
31.000 

8.000 
16,500 

6.000 


21.000 
2.800 


High  2-14  "Cimarron"    20,000 

Low  11-23-32  "The  Old  Dark  House"..  4,700 

High  1-10  "Hell's  Angels"    12,500 

Low    11-2-32    "Payment   Deferred"....  1.900 


High  8-4-25  "Bring  'Em  Back  Aliye"..  24,000 

Low  6-11-32  "Lena  Rivers"    7.000 

High  1-9-32  "The  Champ"    35,600 

Low  8-12-32  "Devil  and  the  Deep"   9,500 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  12-29-32  "Handle  With  Care"   14,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 
Low  12-29-32  "He  Learned  About  Women"  3,500 


High  7-30-32  "Milion  Dollar  Legs"   18.500 

Low  12-30-32  "Wild  Horse  Mesa"  and) 

"Handle  With  Care"     J  6,500 

High  1-10  "The  Lash"    11.500 

Low  11-11-32  "Amazon  Head  Hunters"  3,000 

High  2-28  "City  Lights"   14,000 

Low   11-25-32   "The  Crooked  Circle"..  3.000 

High  1-10  "Paid"   18,000 

Low  4-9-32  "No  One  Man"  and..  \ 

"Devil's  Lottery"  f  7,000 


HOWtS  WHEItE 


In  your  theatre  —  not 
on  the  back  fence! 


""'"■^ly  HIT.     ^  ^^S^  ONE  «  ^  ^°^^«Hr 


 L_4  l£  

"TORCHY'S  KITTY  COUP- 
would  make  an  excellent 
showing  as  a  laugh  get- 
ter on  any  program.  At 
the  Fairfax  theatre  pre- 
view,  the  audience  just 
■  HOWLED  at  the  antics 
of  Torchy,  and 
Franklyn  Pangborn. " 

HOLLYWOOD  FILMOGRAPH 


TORCHY'I 
KITTY  COUP 


with  RAY  COOKE 

MARION  SHOCKLEY     •     FRANKLYN  PANGBORN 

a  TORCHY  COMEDY 

Produced  and  Directed  by  C.  C.  BURR 


THERE  ARE  HOWLS  OF  LAUGHTER 
IN  EVERY  ONE  OF  THESE  NEW  1933  COMEDIES 


EDUCATIONAL  FILM   EXCHANGES,  Inc, 

E.  W  HAMMOMS.  President 


A  VANITY  COMEDY 
with  a  hundred 
beautiful  co-eds 

And  more  of  them  coming 
every  week  from 


"THE  SPICE  OFTHE  PROGRAM" 


40 


MOTION    PICTURE  HERALD 


January    14,  1933 


JCNriNS*  CCLTUM    m  TBAVELERS... 


Waco,  Texas 

DEAR  HERALD: 

There  may  be  better  towns  in  Texas  than 
Waco,  but  for  the  size  of  it  we  doubt  it. 
Waco  has  seven  theatres,  and  like  other 
towns  it  has  too  many,  but  that's  Waco's 
business.  Our  judgment  would  be  that  four 
would  be  aplenty.  We  met  two  very  delight- 
ful people  here  in  Waco,  Mr.  T.  D.  White- 
horn,  who  is  the  special  investigator  for 
the  Griffith  circuit  in  Oklahoma,  and  the 
Paschall  circuit  here  in  Texas,  and  Mr. 
J.  P.  Harrison,  manager  for  the  Paschall 
theatres  in  Waco. 

If  there  was  anything  in  connection  with 
the  motion  picture  business  that  we  failed 
to  discuss  it  was  because  the  matter  was 
overlooked.  We  don't  know  whether  they 
thought  we  knew  anything  about  it  or  not, 
but  they  asked  us  some  leading  questions, 
one  being  our  judgment  as  to  the  greatest 
menace  to  the  business  today  and,  we  an- 
swered it  in  one  word,  "Radio."  We  expected 
this  to  start  an  argument,  but  it  didn't,  they 
both  agreed  with  us. 

Then  we  said  that  the  next  greatest 
menace  would  be  the  return  of  beer,  and 
they  agreed  with  that  also,  which  proves 
that  three  great  minds  run  in  the  same 
channel,  but  which  will  cause  a  host  of 
people  to  say,  "Those  guys  are  crazy." 

In  a  recent  issue  of  the  Herald,  Uncle 
Carl  Laemmle  made  a  statement  with  refer- 
ence to  the  return  of  the  saloon  that  this 
industry  would  do  well  to  take  cognizance 
of.  The  argument  that  the  return  of  beer 
will  bring  prosperity  to  the  country  is  an 
argument  that  we  can't  savvy. 

We'll  know  full  z&ell  good  times  are  here 

When  Pa  comes  home  chock  full  of  beer 
And  has  a  glorious  time. 

He'll  neglect  to  bring  the  kids  some  shoes 

But  he'll  come  home  lit  up  with  booze 
And  that  will  just  be  fine. 

V 

We  found  W.  H.  Cluck  of  the  Beltonian 
theatre  at  Belton  just  recovering  from  a 
severe  attack  of  "flu."  He  looked  it,  in  fact 
his  proper  place  was  in  bed,  although  he 
was  keeping  pretty  close  to  the  house  and 
not  very  far  from  the  bed.  He  has  the  only 
theatre  in  a  town  of  about  five  thousand 
and  he  ought  to  be  doing  a  nice  business. 
We  judge  he  is,  for  he  impressed  us  as  a 
swell  theatre  manager. 

V 

C.  J.  Stevens  has  a  unique  theatre  front 
in  his  Little  theatre  at  Temple.  It  is  built 
up  with  rustic  rocks  and  impresses  one 
as  the  entrance  to  a  cave  rather  than  a 
theatre.  It  is  very  pretty  and  the  novelty 
is  quite  striking.  He  has  promised  to  send 
Chick  Lewis  a  picture  of  it  for  his  "Round 
Table"  department.  Mr.  Stevens  has  also 
built  two  very  nice  bungalows,  out  of  the 
same  material,  which  are  the  show  places 
of  Temple  and  make  one  feel  that  he  wants 
to  move  right  down  there  and  occupy  one 
of  them.  He's  been  out  of  the  Herald  fam- 
ily altogether  too  long,  but  he  is  in  now. 

V 

Dallas 

George  W.  Spence  operates  the  Dixie 
theatre  for  the  R.  &  R.  circuit  at  Waxa- 
hachie.  (What  a  name  for  a  town.  Good 
gosh,  it's  no  wonder  there  isn't  a  Republi- 
can in  the  town).  And  George  said  he  was 


going  to  send  us  a  subscription  to  the 
Herald.  He'll  do  it,  because  there's  a  guy 
you  can  depend  upon.  He  has  his  eye  on 
every  phase  of  the  business  and  we  judge 
that  R.  &  R.  picked  a  winner  in  that  boy. 

We  saw  a  sign  across  a  building  here  in 
Dallas  today  which  read,  "REPUBLICAN 
HEADQUARTERS."  We  wouldn't  be  any 
more  surprised  to  see  a  sign  on  Pike's  Peak 
reading  "ATLANTIC  OCEAN."  From 
the  way  the  boys  turned  out  on  last  election 
day  we  didn't  suppose  there  was  a  Republi- 
can in  the  state,  at  any  rate  they  didn't 
count  very  many  of  'em. 

We  have  had  the  pleasure  again  of  meet- 
ing our  very  dear  friend,  Wallace  Walthall, 
brother  of  our  oldtime  shooting  companion, 
Henry  B. 

Mr.  Walthall  is  the  southern  representa- 
tive of  National  Screen  Service  and  he 
covers  Texas,  Oklahoma,  Arkansas,  Louisi- 
ana and  part  of  Alabama  and  Tennessee  and 
a  part  of  New  Mexico,  and  that's  a  lot  of 
territory  if  you  ask  us.  Everywhere  we  go 
we  hear  theatremen  speak  in  the  very  high- 
est term  of  Mr.  Walthall.  There  are  but 
few  men,  if  anY,in  the  business  that  we  know 
of  who  rate  as  high  in  the  estimation  of 
theatremen  as  he,  and  that's  a  mighty  valu- 
able asset  to  the  National  Screen  Service 
company.  Not  only  that,  but  he's  a  valuable 
asset  to  the  entire  motion  picture  industry. 
It's  a  pleasure  to  know  such  men  as  Wallace 
Walthall.  We  are  mighty  glad  we  do. 

V 

Ed  Wilson  is  the  manager  for  the  True 
Film  Company  and  he  operates  three  col- 
ored shows  here  in  Dallas.  Ed  is  a  snappy, 
up-to-the-minute  kind  of  a  boy  who  doesn't 
wait  for  business  to  come,  but  he  goes  out 
and  gets  it.  That's  why  those  three  shows 
are  still  operating  full  time  and  why  Ed 
has  sowbelly  and  beans  in  the  cupboard 
all  the  while.  You  won't  catch  that  boy  go- 
ing hungry,  not  as  long  as  the  colored 
population  can  mortgage  their  shirts. 

We  are  telling  you  again  that  we'll  never 
be  satisfied  until  they  put  Kate  Smith  and 
that  Street  Singer  on  the  screen  in  some 
oldtime  song  like  "Swanee  River,"  "On 
the  Banks  of  the  Brandywine,"  "When  the 
Moon  Comes  Over  the  Mountain"  and  other 
songs  of  that  nature. 

There's  no  darn  sense  in  their  depriving 
the  public  of  this  pleasure  any  longer.  We 
have  heard  this  cross-eyed,  cross-legged 
shanty  Nigger  jazz  so  much  that  we'd  relish 
an  opportunity  to  hit  grandma  on  the  head 
with  an  axe.  It  would  really  give  us  pleas- 
ure, notwithstanding  we  have  a  lamb-like 
disposition. 

V 

The  sun  has  tried  its  best  to  shine 

Upon  this  Lone  Star  state. 
But  it  never  gets  out  quite  in  time 

It's  always  just  too  late. 

For  the  clouds  will  overcast  the  sky 

And  it's  easy  to  foretell, 
That  when  the  clouds  go  szveeping  by 

It's  sure  to  rainlikehel. 
There  are  several  more  verses  of  this, 
but  that'll  be  aplenty. 

J.  C.  JENKINS 
The  Herald's  Vagabond  Columnist 


Nate    D.    Golden,    assistant    chief,    M.  P. 

Division,  Department  of  Commerce,  was  in 

New  York,  accompanied  by  Mrs.  Golden. 
Arthur  Hornblow,  Jr.,  Goldwyn  production 

chief,  arrived  in  New  York  from  the  Coast. 
Dudley  Murphy,  RKO  director,   will  soon 

leave  New  York  for  Hollywood. 
Herman  Robbins,  president.  National  Screen, 

left  New  York  for  Los  Angeles. 
A.  J.  Michel,  Fox  comptroller,  and  Spyros 

Skouras,  Fox  theatre  operator,  departed  for 

Hollywood. 

Austin  Keogh  left  New  York  for  the  South 
to  convalesce. 

Sol  Lesser,  of  Principal  Pictures,  will  soon 
leave  Hollywood  for  New  York. 

Fox  players  on  vacation  from  Movietone  City 
include :  Diana  Wynward,  to  New  York 
and  London;  Marian  Nixon,  to  Chicago; 
Janet  Gaynor,  in  Honolulu ;  George 
O'Brien,  to  New  York  and  Italy;  Sally 
EiLERS,  to  Ensenada,  Mexico;  Will  Rogers, 
planning  air  trip. 

E.  W.  Hammons,  Educational  president,  left 
New  York  for  Hollywood. 

Eddie  Buzzell,  Columbia  director,  returned  to 
Hollywood. 

Irving  Wormser,  Columbia  executive,  left  New 
York  for  West  Indies  on  honeymoon. 

Kate  Smith  returned  to  New  York  from  Par- 
amount's  Hollywood  studio. 

Sam  E.  Morris,  Warners'  foreign  chief,  sailed 
from  New  York  for  Europe. 

Claudette  Colbert,  United  Artists  player,  ar- 
rived in  New  York  from  the  Coast. 

Groucho,  Chico  Marx,  Paramount  players, 
returned  to  Hollywood,  from  New  York. 

Cecil  B.  De  Mille  arrived  in  Hollywood  from 
New  York. 

Joan  Blondell,  Warner  player,  and  George 
Barnes,  her  husband,  are  due  in  New  York 
from  Hollywood. 

F.  H.  Kincey,  of  Publix-Kincey  Circuit,  was 
in  New  York  from  the  Carolinas. 

Ed  Silverman  of  Essaness  Circuit,  Chicago, 

was  in  New  York. 
George  Raft,  Paramount  player,  returned  from 

New  York  to  work  at  Paramount's  Coast 

studio. 

Emanuel  Cohen,  Paramount's  Hollywood 
production  executive,  arrived  in  New  York 
for  new-product  conferences.  He  left  Albert 
Kaufman  in  charge. 

Theodore  Newton,  stage  actor,  flew  to  War- 
ners' studio  in  Hollywood. 

Alan  Livingston,  British  player,  arrived  at 
Movietone  City,  from  London. 

Spencer  Tracy,  Warner  player,  flew  to  New 
York  from  Los  Angeles. 

Victor  J.  Schochet,  Fox's  Argentine  man- 
ager, arrived  in  New  York. 

John  R.  Freuler  arrived  in  Hollywood. 

Tay  Garnett,  Universal  director,  sailed  from 
New  York  for  Berlin  to  make  "SOS  Ice- 
berg" exteriors. 

Nate  Blumberg,  RKO's  midwest  manager,  re- 
turned to  Chicago  from  New  York. 

Lilian  Harvey,  British  actress,  is  due  in  New 
York  from  London,  en  route  to  Fox's  Movie- 
tone City. 

Edmund  Grainger,  former  Fox  producer,  was 
due  in  Hollywood  from  New  York  and 
Havana. 

Hal  Horne,  United  Artists'  advertising  di- 
rector, returned  to  New  York  from  Holly- 
wood. 

Al  Friedlander,  First  Division's  press  agent, 
arrived  in  Dallas  on  cross-country  trip. 

Robert  T.  Kane,  Paramount's  foreign  produc- 
tion chief,  returned  to  Paris  from  New  York. 

Dick  Anderson,  Universal  newsreel  executive, 
returned  to  New  York  from  exchange  trip. 

William  K.  Howard,  director,  returned  to  Fox 
Movietone  City  from  New  York  and  Europe. 

Spyros  Skouras  plans  a  Coast  trip. 

Sam  Goldwyn  is  expected  in  New  York  from 
Hollywood. 


STARRING 

MONTE 

BLUE 


uiil-h  LI  LA  LEE 

Seena  Owen,  Charles  Delaney, 
Robert  Ellis,  Florence  Roberts, 
Mickey  McGuire,  Jackie  Searle 

M.  P.  HERALD: 

''A  feature  that  includes  drama,  romance,  tinges  of  human  interest, 
comedy,  more  than  the  usual  amount  of  suspense  and  quite  a  bit  of 
thrilling  action.  A  piece  of  entertainment  distinctly  of  the  family 
type." 

VARIETY: 

''Allied  hdis  handed  the  Monte  Blue  pictures  better  all  around  pro- 
duction. It's  good  kid  fare,  as  well  as  adult,  with  Mickey  McGuire 
and  Jackie  Searle,  and  the  action  built  around  them,  giving  the  juve 
touch." 

ASSOCIATED  PUBLICATIONS: 

"The  Ho£Finans  came  through  with  an  entertaining  opus  that  contains  all 
the  box-office  elements.  Thrills,  action,  suspense  and  human  interest  are 
deftly  woven  into  the  footage  and  it  should  satisfy  the  pasteboard  purchasers 
in  any  section." 

FILMOGRAPH: 

"Monte  Blue  is  immense  in  'Officer  13*;  Allied  strikes 
happy  note  in  entertainment  for  whole  family.  It  is  the 
wholesome  drama  of  this  sort,  Mrith  a  moral,  that  carries 
B.  O.  value." 

HOLLYWOOD  SCREEN  WORLD: 

'T'his  Monte  Blue  production  is  ace-high  as  entertainment 
and  the  Monte  Blue  fans  and  exhibitors  are  going  to  like  it." 


Released 


Thru 


ALLIED  EXCHANGES 

Everywhere 


42 


MOTION    PICTU  RE  HERALD 


January    14,  1933 


WHAT  THE  PICTURE 
DIE  ECE  ME 


Allied 


LOCAL  BAD  MAN:  Hoot  Gibson— This  is  the  sec- 
ond Hoot  I  have  used.  I  rather  hesitated  about  buy- 
ing them,  but  have  been  pleasantly  surprised.  They 
are  as  good  (better  than  most)  as  any  of  the  cowboy 
■dramas.  Business  was  very  satisfactory,  above  ex- 
pectations, and  the  recording-  was  as  good  as  any  I 
have  had.  Mighty  glad  that  I  have  some  more  of 
these  coming  up.— L.  V.  Bergtold,  Opera  House, 
Kasson,  Minn. 


Columbia 


CORNERED :  Tim  McCoy— Meant  nothing  at  all  m 
ray  town  and  the  picture  is  good,  but  McCoy  did  not 
•draw  them  in.  Seems  that  Jones  and  Mix  are  the 
Western  bets.— O.  A.  Wodke,  Nebel  Amusement 
Company,  Majestic  Theatre,  Lake  Mills,  Wis. 

DECEPTION:  Leo  Carillo,  Barbara  Weeks— Nice 
little  entertainment  for  week-ends.— R.  V.  Fletcher, 
Lyric  Theatre,  Hartin.gton,  Neb. 

HIGH  SPEED:  Buck  Jones— Good,  fast  action  auto 
racing  story  that  will  please  kids  and  action  fans. 
Played,  Dec.  24.— P.  J.  Eagan,  American  Theatre, 
Wautoma,  Wis.    Rural  patronage. 

MAN  AGAINST  WOMAN:  Jack  Holt.  Lillian 
Miles— Good  program  picture.— R.  V.  Fletcher,  Lyric 
Theatre,  Hartington,  Neb. 

NO  MORE  ORCHIDS:  Carole  Lombard— Without 
.any  great  "hurrah"  and  advance  "bush-wah"  on  the 
part  of  the  publicity  department,  Columbia  gave  us 
the  best  Christmas  present  of  the  whole  bunch.  Every- 
one liked  this,  and  said  so.  You  won't  go  wrong  on 
this  one,  even  tho'  it's  not  heralded  as  a  world- 
beater.  Played  Jan.  1.— Joe  Hewitt,  Lincoln  Theatre, 
Robinson,  111.     Mixed  patronage. 

WASHINGTON  MERRY  GO  ROUND:  Lee  Tracy, 
Constance  Cummings — A  great  picture.  One  of  _  the 
test  entertainments  we  have  had  in  a  long  time. 
The  star  is  great  and  the  story  too  true.  Played  Dec. 
18-19. — Bert  Silver,  Silver  Family  Theatre,  Greenville, 
Mich.    Town  and  country  patronage. 

WHITE  EAGLE:  Buck  Jones- One  of  the  best 
westerns  we  have  played.  None  of  them  have  any- 
thing on  Buck  Jones  in  western  features.  Played 
Dec.  24. — Bert  Silver,  Silver  Family  Theatre,  Green- 
ville,  Mich.     Town  and  country  patronage. 


First  National 


CABIN  IN  THE  COTTON:  Richard  Barthlemess— 
1  rate  this  picture  as  excellent,  here  in  the  South  at 
any  rate,  for  the  reason  that  everyone  who  has  seen 
it  tells  their  friends  to  be  sure  not  to  miss  it  if  they 
"have  the  opportunity  to  see  it.  Drew  big  business 
for  us,  and  pleased  'em.  Played  Dec.  29-30. — Gerald 
Stettmund,  H.  &  S.  Theatre,  Chandler,  Okla.  Small 
town  patronage. 

CROONER:  David  Manners— Tlie  few  who  turned 

out  to  see  this  production  enjoyed  it.  My  patrons 
are  crying  for  music,  and  I  cannot  understand  why 
the  producers  do  not  make_more  pictures  with  singing 
and  music.  This  was  overdone  when  talkies  got 
started,  but  there's  not  enough  of  it  at  present. 
Played  Oct.  14-15.— Frank  J.  Ujka,  Grand  Theatre, 
Larimore.  N.  D.    General  patronage. 

DOCTOR  X:  Lionel  Atwill,  Fay  Wray— A  very 
good  entertainment.  Great  coloring  and  a  splendid 
cast.  Played  Dec.  22-23.— Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.  Town  and  country  patron- 
age. 

LIFE  BEGINS:  Loretta  Young— You  will  be  sur- 
prised on  the  amount  of  business  you  will  do  with  this 
picture.  First  of  all,  use  Warner's  own  trailer  on  this 
attraction,,  and  then  advertise  "no  children  admitted 
■under  14."  As  to  the  picture;  it  is  good,  but  does  not 
follow  what  the  title  might  imply  closely  enough. 
Played  two  days  to  excellent  business,  especially  the 
first  night.— Nebel  Amusement  Company,  New  Majes- 
tic Theatre,  Lake  Mills,  Wis. 

MISS  PINKERTON:  Joan  Blondell— A  fine  mys- 
tery picture.  Gave  good  satisfaction.  Star  is  very 
clever.  Played  Dec.  20-21.— Bert  Silver,  Silver  Fam- 
ily Theatre,  Greenville,  Mich.  "Town  and  country 
patronage. 

THE  TENDERFOOT:  Joe  E.  Brown— Did  a  nice 
busmess  on  this  picture.  Just  the  kind  of  a  produc- 
tion my  patrons  will  break  away  from  their  radios 
for,  and  I  wish  I  could  get  more  of  them.  My  pa- 
trons want  something  to  laugh  at,  something  that 
will  make  them  forget  their  troubles,  and  when  Joe 
ooens  his  mouth,  it's  the  start  of  one  big  long  laugh. 
Played  Oct.  28-29.— Frank  J.  Ujka,  Grand  Theatre, 
Larimore,   N.   D.     General  patronage. 

TIGER  SHARK:  Edward  G.  Robinson— An  excel- 
lent Friday  and  Saturday  picture  that  will  exceed 
your  average  box-office  receipts  on  these  days.  By 


N  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  It  is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
all  communications  to — 

What  the  Picture  Did  for  Me 

MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


all  means,  use  Warner's  trailer  on  this  picture.  It 
will  sell,  and  get  them  in. — O.  A.  Wodke,  Nebel 
Amusement  Company,  Majestic  Theatre,  Lake  Mills, 
Wis. 

YOU  SAID  A  MOUTHFUL:  Joe  E.  Bro^yn— A 
good  picture,  but  hardly  up  to  standard  previously 
set  by  this  well-liked  star.  Swimming  scenes  grew 
tiresome,  and  not  enough  comedy.  Drew  a  nice  busi- 
ness following  Christmas.  Played  Dec.  26-27.  Run- 
ning time,  70  minutes. — R.  H.  Hickman,  Lyric  The- 
atre, Greenville,  111. 


Fox 


BACHELOR  AFFAIRS:  Adolph  Menjou— A  fair 
picture,  but  it  isn't  the  kind  our  patrons  like,  and  did 
not  draw.  I  would  say  it  is  not  a  small  town  pro- 
duction. Played  Nov.  15-16.— Frank  J.  Ujka,  Grand 
Theatre,  Larimore,  N.  D.     General  patronage. 

CALL  HER  SAVAGE:  Clara  Bow— Big  draw  the 
first  night,  the  second  night  not  so  good. — Walter 
Odom   &   Sons,   Dixie   Theatre,   Durant,  Miss. 

CALL  HER  SAVAGE:  Clara  Bow— Clara  stages  a 
good  comeback.  Picture  O.  K. — R.  V.  Fletcher,  Lyric 
■Theatre,  Hartington,  Neb. 

CALL  HER  SAVAGE:'  Clara  Bow— Clara  is  back 
as  her  old  self  again — only  better  than  ever.  Patrons 
remarked  it  was  better  than  they  expected.  Person- 
ally, I  thought  that  they  should  have  picked  a  better 
story  for  her,  and  I  trust  the  next  one  will  be  good 
because  the  piiblic  are  exi>ecting  it  to  be  good.  If  it 
is  not,  it  will  be  back  to  the  ranch  for  Clara  as  far 
as  the  public  are  concerned.  "Call  Her  Savage"  is 
by  Tiffany  Thayer,  and  this  smutty  stuff  of  his  "has 
done  had  its  day."  The  public  have  gone  clean- 
minded  .now,  and  I  hope  the  producers  will  realize 
this  fact  within  the  next  few  years.  Your  patrons 
will  like  this  picture  because  it  is  Clara,  and  not  on 
account  of  the  sordid  story. — Gerald  Stettmund,  H. 
&  S.  Theatre,  Chandler,  Okla. 

CHANDU,  THE  MAGICIAN  s  Edmund  Lowe,  Irene 
Ware — Well  produced  mystery  picture  with  Egyptian 
locale.  Will  please  any  type  audience.  Clean  and 
interest  holding.— P.  G.  Estee,  S.  T.  Theatre,  Parker, 
S.  D.    Small  town,  patronage. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe— A 
good  picture  of  its  kind,  but  not  box-oflice  here. 
"The  Magician"  describes  the  type  of  picture.  Had 
no  kicks,  and  a  few  compliments. — M.  W.  Larmour, 
National  Theatre,  Graham,  Texas.  Small  town  pat- 
ronage. 

CHARLEY  CHAN'S  CHANCE:  Warner  Oland— 
Did  not  go  over  very  big.  I  advertised  it,  and  fig- 
ured^ this  Chan  story  would  draw  above  average,  but 
it  did  not  seem  to  make  a  hit  with  my  patrons  as 
business  was  below  average.  Played  Oct.  21-22. — 
Frank  J.  Ujka,  Grand  Theatre,  Larimore,  N.  D. 
General  patronage. 

CONGORILLA:  Taken  by  Mr.  and  Mrs.  Martin 
Johnson — My  patrons  pronounced  it  the  best,  the  most 
entertaining,  the  most  instructive,  and  the  most  genu- 
ine in  appearance  of  all  the  animal  pictures  to  date. 
Did  not  do  as  well,  however,  at  the  box-office,  as 
some  of  the  others  that  had  more  national  publicity 
behind  them.— M.  W.  Larmour,  National  Theatre, 
Graham,  Texas.    Small  town  patronage. 

DOWN  TO  EARTH:  Will  Rogers— While  the  story 
is  not  remarkable  for  its  originality,  you  can  always 
depend  upon  Bill  for  his  homely  wit  and  philosophy 
to  put  a  picture  over.  I  don't  like  to  say  it  of  an 
old  trouper  like  Irene  Rich,  but  she  is  showing  her 
age,  and  it  was  very  apparent  in  the  close-ups. — 
A.  E.  Hancock,  Columbia  Theatre,  Columbia  City, 
Ind. 


THE  FIRST  YEAR:  Janet  Gaynor,  Charles  Far- 
rell — Fine  and  dandy.  This  team  (Farrell  and  Gay- 
nor) always  draws  and  pleases.  Step  on  your  ads. — 
Frank  E.  Sabin,  Majestic  Theatre,  Eureka,  Mont. 

THE  GOLDEN  WEST:  George  O'Brien— A  splen- 
did picture.  Story  and  acting  very  good.  Gave  sat- 
isfaction. Played  Dec.  31. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.  Town  and  country  pat- 
ronage. 

THE  GOLDEN  WEST:  Very  good  Zane  Grey 
story.  Weed-end. — R.  V.  Fletcher,  Lyric  Theatre, 
Hartington,  Neb. 

HANDLE  WITH  CARE:  James  Dunn,  Boots  Mal- 
lory — Make  a  special  effort  to  get  all  the  kids  out  to 
see  this  one.  It's  a  great  treat  for  them  and  the 
grown-ups  will  enjoy  it  also.  Boots  Mallory  looks 
very  good  in  her  first  picture,  but  patrons  seemed  to 
miss  the  Jarnes  Duim-Sally  Filers  combination.  Fox 
should  co-star  those  two.  Played  Dec.  28. — R.  H. 
Hickman,   Lyric  Theatre,   Greenville,  111. 

HAT  CHECK  GIRL:  Sally  Filers- Very  pleasing 
picture  which  drew  better  the  second  night  than  the 
first.  My  patrons  like  this  type  of  entertainment. 
Played  Dec.  27-28.— (Mrs.)  Edith  Fordyce,  Princess 
Theatre,   Selma,   La.     General  patronage. 

ME  AND  MY  GAL:  Joan  Bennett,  Spencer  Tracy 
— Nice  little  program  picture. — R.  V.  Fletcher,  Lyric 
Theatre,  Hartington,  Neb. 

RACKETY  RAX:  Victor  McLaglen— Very  good 
picture  which  pleased  all  who  saw  it.  Under  good 
conditions  it  should  draw  well.  Played  Dec.  26. — 
(Mrs.)  Edith  Fordyce,  Princess  Tlieatre,  Selma,  La. 
General  patronage. 

RACKETY  RAX:  Victor  McLaglen— Funny  bur- 
lesque on  the  football  business  they  claim  is  a 
"racket,"  and  it  certainly  is  in  this  picture.  Good 
entertainment.  Played  Dec.  22-28.— Bert  Silver,  Silver 
Family  Theatre,  Greenville,  Mich.  Town  and  coun- 
try patronage. 

REBECCA  OF  SUNNYBROOK  FARM:  Marian 
Nixon,  Ralph  Bellamy — Terrible  flop  at  receipts.  Just 
another  case  of  re-made  pictures  that  do  not  draw 
for  us,  and  these  "nicey"  nice  and  sweet  stories  seem 
to  appeal  to  the  children  and  a  few  older  folks,  but 
not  to  the  younger  couples.  Played  Dec.  15-17.  Run- 
ning time,  75  minutes. — R.  Falkenberg,  Majestic  The- 
atre,   Lexington,   Neb.     Family  patronage. 

SHERLOCK  HOLMES:  Clive  Brook— EngUsh  dia- 
lo,gue.  If  you  want  that  kind  of  pictures,  this  one  is 
fair.  .  Played  Dec.  20. — Krieghbaum  Brothers,  Char- 
Bell  Theatre,  Rochester,  Ind.    Small  town  patronage. 

SHE^RLOCK  HOLMES:  Dive  Brook— Good  mys- 
tery story  for  mid-week. — R.  V.  Fletcher,  Lyric  The- 
atre, Hartington,  Neb. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 
nor, Charles  Farrell — Excellent  entertainment.  Drew 
extra  business. — R.  V.  Fletcher,  Lyric  Theatre,  Hart- 
ington, Neb. 

WILD  GIRL:  Joan  Bennett,  Charles  Farrell— One 
of  the  most  entertaining  pictures  in  months.  Better 
than  75  per  cent  of  the  socalled  "specials."  Re- 
ceived more  favorable  comment  than  any  picture  in  a 
long  time.  Everyone  wants  to  see  more  of  the  stage 
coach  driver  and  accomplished  liar.  Someone  did  his 
best  to  kill  it  with  the  title,  but  it  was  so  good  that 
it  drew  after  the  first  day  in  spite  of  this. — M.  W. 
Larmour,  National  Theatre,  Graham,  Texas.  Small 
town  patronage. 

WOMAN  IN  ROOM  13:  Elissa  Landi,  Neil  Ham- 
ilton— they  sure  didn't  come  out  to  see  this,  and  it's 
a  good  drama  too,  but  this  star  is  no  draw,  and 
means  nothing  to  our  people.  Just  another  movie — 
that'Si  all.  Played  Dec.  13-14.  Running  time,_  67 
minutes. — R.  Falkenberg,  Majestic  Theatre,  Lexing- 
ton, Neb.     Family  patronage. 

YOUNG  AMERICA:  Ralph  Bellamy— This  is  an 
old  picture,  but  it  should  be  shown  in  every  theatre, 
large  and  small.  I  ran  it  for  a  football  benefit;'  so 
we  had  a  big  turnout.  It's  the  kind  of  a  picture  that 
makes  you  swell  out  your  chest  when  the  patrons 
come  out  telling  you  how  much  they  enjoyed  the 
nicture.  We  should  have  more  like  it.  Played  Nov. 
i -2.— Frank  J.  Ujka,  Grand  Theatre,  Larimore,  N.  D. 
General  patronage. 

Me+ro-Goldwyn-Mayer 

BLONDIE  OF  THE  FOLLIES:  Marion  Da  vies— 
Metro  called  it  a  "special."  What  the  patrons  called 
it,  was  something  else.  Poorest  three-day  run  we 
ever  had. — M.  R.  Harrington,  State  Theatre,  Port- 
land, Ore.    Suburban  patronage. 

FAITHLESS:  Robert  Montgomery,  Tallulah  Bank- 
head — Another  that  should  never  have  been  released, 
which  goes  to  show  that  even  the  smart  producers 


The  LONGEST  LAUGH  on 

BROADWAY  is  at 


The  WINTER  GARDEN 


MORAN 
MACK 


AND 


THE   TWO    BLACK   CROWS  IN 


MackSimm 


44 


MOTION    PICTURE  HERALD 


January    14,  193? 


sometimes  don't  know  what  it  is  all  about.  This 
picture  is  not  worth  running.  No  wonder  the  reports 
are  that  Miss  Bankhead  is  discouraged  and  is  giving 
Hollywood  the  runaround. — A.  E.  Hancock,  Columbia 
Theatre,  Columbia  City,  Ind. 

FAST  UFE:  William  Haines— Clara  Bow  isn't  the 
only  one  to  stage  a  come-back.  Bill  Haines  comes 
back  in  one  of  his  old  time  smartaleck  parts,  and 
pleased  a  nice  Saturday  night  crowd.  I  would  call 
this  his  best  1932  picture.  Patrons  are  crying  for 
action,  and  this  picture  is  simply  packed  with  it. 
Played  Dec.  31.  Running  time,  85  minutes. — R.  H. 
Hickman,  Lyric  Theatre,  Greenville,  111. 

FAST  LIFE:  William  Haines,  Madge  Evans,  Clifif 
Edwards,  Conrad  Nagel— Better  than  average  program 
picture.  Metro-Goldwyn  should  give  us  some  more 
with  Cliff  Edwards  prominently  cast.  Patrons  crave 
this  kind  of  entertainment.  Action,  comedy.  Played 
Dec.  24.— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

FAST  LIFE:  William  Haines— A  real,  snappy,  and 
most  satisfying  piece  of  entertainment.  Draw  not  so 
hot,  as  Haines  doesn't  seem  to  click  with  the  masses. 
However,  this  is  one  sweet,  entertaining  picture. 
Played  Dec.  27-28.— Joe  Hewitt,  Lincoln  Theatre, 
Robinson,  111.    Mixed  patronage. 

GRAND  HOTEL:  All  star— I  was  afraid  of  this 
picture,  but  it  was  very  much  appreciated  here. 
Drew  extra  business,  and  is  a  great  picture. — R.  V. 
Fletcher,  Lyric  Theatre,  Hartington,  Neb. 

PACK  UP  YOUR  TROUBLES:  Stan  Laurel,  Oli- 
ver Hardy — A  real  Laurel  and  Hardy  comedy.  Suit- 
able most  any  time. — R.  V.  Fletcher,  Lyric  Theare, 
Hartington,  Neb. 

PACK  UP  YOUR  TROUBLES:  Stan  Laurel.  Oli- 
ver Hardy — Will  please  Laurel  and  Hardy  fans  100 
^er  cent.  Something  doing  every  minute  and  not 
tiresome  as  some  of  their  2-reelers  where  they  take 
500  feet  of  film  to  get  untangled.  Played  Dec.  17. — 
D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small 
town  patronage. 

RED  DUST:  Jean  Harlow,  Clark  Gable— Pleased 
about  50-50.  Young  set  liked  it,  older  folks  frowned 
on  it.  Good  entertainment.  Did  'way  above  regular 
business  on  account  of  holiday.  Miss  Harlow  ex- 
ceptionally good  in  part  she  portrayed.  Played  Dec. 
25-26.— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

SMILIN'  THRU:  Norma  Shearer— Wonderful.  It 
drew  better  than  anything  we  have  played  in  many  a 
day.  Many  people  talked  about  it  on  the  way  out. 
Liked  by  all  classes.  Played  Jan.  1-2.— (Mrs.)  Edith 
Fordyce,  Princess  Theatre,  Selma,  La.  General  pat- 
ronage. 

THE  SON  DAUGHTER:  Helen  Hayes,  Ramon 
Novarro— Why,  oh,  why,  do  they  waste  good  stars, 
time  and  money  on  this  type  of  story?  Very  dis- 
satisfactory from  audience  standpoint,  and  much 
more  _  so  from  the  box-office.  Had  many  walkouts 
on  this  one,  and  no  wonder — too  draggy,  and  nothing 
to  hold  interest.  Come  on,  Metro  1  Make  a  new  res- 
olution for  the  New  Year!  Played  Jan.  2-3. — Joe 
Hewitt,  Lincoln  Theatre,  Robinson,  111.  Mixed  pat- 
ronage. 

SPEAK  EASILY:  Buster  Keaton— Nothing  to  it, 
not  even  a  good  laugh.  Patrons  sadly  disappointed 
in  this  and  not  slow  in  telling  you  about  it. — Guy 
W.  Johnson,  Johnson  Theatre,  Marmarth  and  Bow- 
man, N.  D. 


Monogram 


BROADWAY  TO  CHEYENNE:  Rex  Bell— Plenty 
of  action.  Pleased  most  everyone.  Good  Saturday 
picture.  Nothing  extra.  Business  about  as  usual. 
Running  time,  58  minutes.  Played  Dec.  24. — Cecil 
Ward,  Roxy  Theatre,  Martinsville,  Va.  Small  town 
patronage. 

SHIPS  OF  HATE:  Lloyd  Hughes,  Dorothy  Sebas- 
tian—We thought  "Western  Limited"  bad,  but  this 
one  was  worse.  Such  pictures  as  these  would  close 
up  your  show  in  a  few  days.  We  do  not  like  to 
knock  any  producer,  but  in  justice  to  our  fellow  ex- 
hibitors who  are  struggling  along  for  existence,  we 
make  these  reports.  Monogram  will  have  to  im- 
prove, especially  in  their  recording.  We  have  no 
trouble  with  any  other  pictures.— Wm.  A.  Clark,  Gar- 
den, Theatre,  Canton,  111. 

THE  WESTERN  LIMITED:  The  worst  recorded 
picture  we  have  run  in  2  years;  added  a  very  poor 
story  and  cast.— Wm.  A.  Clark,  Garden  Theatre,  Can- 
ton, 111. 


Paramount 


THE  BIG  BROADCAST:  Stuart  Erwin,  Lelia  Hy- 
am,  radio  stars — This  went  over  fine.  Seemed  to 
please  all.  A  few  remarked  that  it  was  silly,  re- 
ferring to  Erwin's  part.  My  people  are  just  oflf  of 
him.  Radio  part  thoroughly  enjoyed  by  all.  Better 
than  average  business.  Played  Dec.  29-30.— D  E. 
Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small  town 
patronage. 

BLONDE  VENUS:  Mariene  Dietrich— This  is  prob- 
ably the  best  she  has  done  since  "Morocco."  She 
has  an  able  cast  behind  her,  and  she  certainly  has 
that  something  that  pleases  the  women  mostly.  The 
picture  was  well  liked  but  with  conditions  as  thev 
are  today  in  the  rural  districts,  it  did  but  average 
business,  which  means  about  forty  per  cent  down  from 
the  happy  days  of  1929.— A.  E.  Hancock,  Columbia 
Theatre.  Columbia  City,  Ind. 


DR.  JEK"VL.L  AND  MR.  HYDE:  Fredric  March 
— An  old  one  that  I  used  several  months  ago.  Didn't 
move  a  finger  to  get  any  business  on  this  as  I  had 
seen  it  in  another  house  and  thought  it  best  not  to 
tell  the  world  about  it.  This  rather  unwanted  "child" 
gave  me  my  best  Saturday  in  two  years,  and  the 
second  best  gross  of  the  year.  Why  can't  we  get 
fooled  Hke  this  a  little  oftener? — L.  V.  Bergtold, 
Opera  House,  Kasson,  Minn. 

EVENINGS  FOR  SALE;  Herbert  Marshal),  Sari 
Maritza,  Chas.  Ruggles — For  some  reason  this  pic- 
ture missed  fire.  Whether  it  was  the  "Count"  stuff 
or  the  paucity  of  action,  I  don't  know.  Purely  a 
romance;  not  too  much  comedy,  and  again  too  much 
dialogue.  A  hard  picture  to  get  them  in  on.  Hence 
it  failed  at  the  box-office.  Played  Jan.  1-2. — A.  E. 
Hancock,  Columbia  Theatre,  Columbia  City,  Ind. 

HE  LEARNED  ABOUT  WOMEN:  Stuart  Erwin— 
It's  a  shame  to  kill  a  good  character  actor  by  featur- 
ing him,  Erwin  is  mighty  good  if  brought  in  once 
in  a  while  during  the  picture  like  Durante,  Pitts, 
and  others,  but  he's  tiresome  in  the  lead  and  I  had 
plenty  tell  me  so.  One  can  get  too  much  of  a  good 
thing.  Played  Dec.  27-28.— D.  BX  Fitton,  Lyric  The- 
atre, Harrison,  Ark.   Small  town  patronage. 

IF  I  HAD  A  MILLION:  All  star— To  relieve  the 
unemployment  situation,  Paramount  gave  all  their 
stars  a  job  in  this  one.  In  addition  to  the  stars 
they  gave  nine  directors  and  ten  scenario  writers  a 
job.  Nice  of  Paramount  to  help  the  boys  out  just 
before  Christmas,  but  somehow,  they  failed  to  give 
us  a  very  good  picfure.  Hardly  any  comedy  to  it. 
Played  Dec.  29-30.  Running  time,  80  minutes. — 
R.  H.  Hickman,  Lyric  Theatre,  Greenville,  111. 

IF  I  HAD  A  MILLION:  All-star— Very  interest- 
ing, shows  how  various  persons  would  react  to  an 
inheritance.  The  last  episode  is  the  best  of  all.  It's 
a  knockout!  Played  Dec.  18-19.  Running  time,  85 
minutes. — J.  J.  Hoffman,  Plainview  Theatre,  Plain- 
view,  Neb. 

LADY  AND  GENT;  George  Bancroft,  Miriam  Hop- 
kins.— Business  very  poor  on  this,  partly  due  to  ad- 
verse weather  conditions.  With  the  possible  exception 
of  "Broken  Lullaby,"  I  think  this  is  the  best  picture 
Paramount  made  in  '32.  Comment  was  fine  on  this. 
Will  bring  it  back  on  a  bargain  night  and  make  them 
take  it. — L.  V.  Bergtold,  Opera  House,  Kasson,  Minn. 

LADY  AND  GENT:  George  Bancroft,  Wynne  Gib- 
son— A  good  small  town  picture.  Will  please  all 
classes.  Played  Dec.  15-16. — D.  E.  Fitton,  Lyric 
Theatre,  Harrison,  Ark.    Small  town  patronage. 

MADAME  BUTTERFLY:  Sylvia  Sidney— Nothing 
to  brag  about.  Nice  work  by  stars,  and  direction 
good,  but  people  expected  some  singing  and  more 
and  better  music.  Not  the  type  of  story  that  draws 
at  the  B.O.,  and  no  benefit  to  patrons  who  see  it 
first.  Too  bad  they  didn't  spend  a  little  extra  dough, 
and  Technicolor  some  of  these  scenes.  Played  Dec. 
29-30. — ^Joe  Hewitt,  Lmcoln  Theatre,  Robinson,  111. 
Mixed  patronage. 

MADISON  SQUARE  GARDEN:  Jack  Oakie,  Ma- 
rion Nixon — Qean  entertainment  that  pleased  young 
and  old.  Action,  comedy  and  romance  nicely  inter- 
spersed. Played  Jan.  1-2.— P.  G.  Estee,  S.  T.  The- 
atre, Parker,  S.  £>.    Small  town  patronage. 

MOVIE  CRAZY:  Harold  Lloyd— Used  this  for  my 
Xmas  attraction  and  was  disappointed  in  the  business 
but  not  in  the  show  which  is  great  entertainment. 
Lloyd  must  be  the  "Forgotten  Man."  Picture  is  al- 
most perfect  for  a  family  show. — L.  V.  Bergtold, 
Opera  House,  Kasson,  Minn. 

MOVIE  CRAZY:  Harold  Lloyd— Other  exhibitors 
correct  when  they  say  that  Lloyd  pictures  are  too 
far  apart,  and  that  he  has  lost  his  drawing  power. 
I  call  this  a  very  good  comedy,  and  it  ought  to  please 
anyone  who  likes  comedy,  but  people  have  forgotten 
him,  or  do  not  care  to  see  him.  Drew  no  business 
here.  Played  Dec.  25.— P.  J.  Eagan,  American  Theatre, 
Wautoma,  Wise.    Rural  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft,  Constance 
Cunimings,  Wynne  Gibson — Good  program  picture. 
Patrons    seemed    to   enjoy    it.     Played    Dec.   22-23. — 


Ticket  Machine  Bargains 

TRADE-IN-VALUES 

AUTOMATIC  GOLD  SEAL 

And 

SIMPLEX  TICKET  REGISTERS 

Good  as  New  .  .  . 
Mechanically  Perfect 

As  Low  As  $50£i 

Bonded  Guarantee  of  Responsibility 


TICKET  REGISTER  CORP. 


1000  BROADWAY  NEW  YORK,  N.  Y. 

Phone:  Hickering  4—6810 


D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small 
town  patronage. 

70,000  WITNESSES:  Phillips  Holmes,  Charies  Rug- 
gles, Dorothy  Jordan. — Used  this  as  a  benefit  in 
cooperation  with  athletic  association  of  high  school. 
Pleased.  Is  clean  and  thrilling,  even  for  those  who> 
care  nothing  for  football,  the  mystery  and  detective 
angle  filling  in  nicely,  also.  Played  Dec.  29-30. — 
P.  G.  Estee,  S.  T.  Theatre,  Parket.  S.  D.  Small 
town  patronage. 

TROUBLE  IN  PARADISE:  Kay  Francis,  Herbert 
Marshall — Failed  to  do  any  business  with  this  one. 
Picture  not  well-Hked,  and  had  several  walk-outs, 
on  it.  Herbert  Marshall  may  be  a  swell  actor,  but 
so  far  he  hasn't  shown  us  very  much.  He  looks 
like  he  had  just  returned  from  a  funeral.  Played 
Dec.  14.  Running  time,  80  minutes. — R.  H.  Hickman, 
Lyric  Theatre,  Greenville,  111. 

TROUBLE  IN  PARADISE:  Herbert  Marshall,  Kay 
Francis— Little  better  than  average  program,  and  we 
made  a  mistake  by  running  it  on  family  nights — 
should  have  had  on  feature  nights.  Several  "family 
nighters"  left  on  it.  Direction  and  acting  wonderful. 
A  diflPerent  kind  of  a  crook  story,  class  throughout. 
Played  Dec.  20-21.— D.  E.  Fitton,  Lyric  Theatre, 
Harrison,  Ark.     Small  town  patronage. 

TROUBLE  IN  PARADISE:'  Herbert  Marshall, 
Miriam  Hopkins,  Kay  Francis— A  highly  sophisticated 
picture,  but  if  you  can  get  them  in,  they  will  like 
it,  although  it  is  another  that  is  all  dialogue  and 
depends  on  that  only.  This  is  not  so  good  in  the 
small  towns  for  we  have  very  few  sophisticates, 
and  we  find  that  pictures  which  have  some  action 
to  go  with  the  dialogue  have  a  better  chance  of 
drawing  the  small  town  clientele.  Running  time, 
84  minutes.— A.  E.  Hancock,  Columbia  Theatre, 
Columbia  City,  Ind. 


RKO-Radlo 


THE  AGE  OF  CONSENT:  Richard  Cromwell,  Ar- 
line  Judge— Notice  a  few  rather  adverse  reports  on 
this.  In  my  small  burg  this  went  over  great. 
Caused  a  lot  of  favorable  comment.  A  spicy  one 
like  this  goes  over  well  once  in  a  while.  Recommend 
"not  for  kids,"  and  play  in  middle  of  week.— L.  V. 
Bergtold,  Opera  House,   Kasson,  Minn. 

BIRD  OF  PARADISE:  Joel  McCrea,  Dolores  Del 
Rio— This  one  gave  satisfaction.  You  will  find  it 
will  draw  them  on  the  second  night  showing-.  Good 
recording  and  good  music  from  start  to  finish.— 
Walter  Odom  &  Sons,  Dixie  Theatre.  Durant,  Miss. 

BRING  'EM  BACK  ALIVE:  Frank  Buck— Some 
very  unusual  shots  in  this  one  but  did  not  get  me 
any  money  due  to  the  bad  prints  I  had  been  getting 
from  the  Memphis  exchange.  Had  to  give  them 
their  money  back  on  "What  Price  Hollywood"  due 
to  the  condition  of  the  print.— Robert  K.  Yancey. 
Paradise  Theatre,  Cotter,  Ark.  Railroad  and  general 
patronage. 

THE  CONQUERORS:  Richard  Dix,  Ann  Harding 
— A  real  honest-to-goodness  picture,  and  one  every 
exhibitor  should  show.  Everyone  was  satisfied,  and! 
the  show  drew  extra  business.  The  depression  doesn't 
look  half  so  bad  after  seeing  this.  Played  Dec. 
29-31.  Running  time,  84  minutes— J.  J.  Hoffman. 
Plainview   Theatre,   Plainview,  Neb. 

GIRL  CRAZY:  Bert  Wheeler,  Robert  Woolsey— 
Played  this  some  time  ago.  It  is  O.K.  in  every 
way.  Am  reporting  it  because,  without  any  extra 
advertising,  it  was  my  fourth  best  box-office  picture 
in  1932.— L.  V.  Bergtold,  Opera  House.  Kasson,  Minn. 

HELL'S  HIGHWAY:  Richard  Dix— Dix  is  good  in 
this,  but  the  story  does  not  interest  or  please  women 
at  all.  and  so  I  got  a  lot  of  knocks  on  a  poor  show. 
Good  of  its  kind,  but  the  rough  and  brutal  stuff 
only  makes  the  women  talk  about  a  poor  show. 
Played  Dec.  29. — P.  J.  Eagan,  American  Theatre,. 
Wautoma,   Wise.     Rural  patronage. 

HOLD  'EM  JAIL:  Bert  Wheeler,  Robert  Woolsey- 
— No  draw.  Parts  of  it  very  funny,  but  just  couldn't 
get  them  interested  in  it.  Believe  they  have  been 
away  from  the  screen  a  little  too  long.  They  should' 
make  at  least  four  a  year  to  keep  up  their  popularity, 
and  should  have  music  and  dancing.  'These  are 
comments  from  my  regular  patrons.  Played  Dec. 
8-10.  Running  time.  65  minutes. — R.  Falkenberg, 
Majestic  Theatre,  Lexington,  Neb.  Family  patronage. 

HOLD  'EM  JAIL:  Bert  Wheeler,  Roert  Woolsey 

— The  best  thing  in  a  funny  football  picture.  These 
two  comedy  "nuts"  always  make  good  in  this  town. 
Tickled  and  satisfied  everyone.  Played  Dec.  29-30. 
— Bert  Silver,  Silver  Family  Theatre,  Greenville. 
Mich.     Town  and  country  patronage. 

IS  MY  FACE  RED?:  Ricardo  Cortez,  Helen 
Twelvetrees — A  pleasing  picture,  and  real  entertain- 
ment. Ricardo  wonderful  in  this,  and  a  great  favorite. 
— Guy  W.  Johnson,  Johnson  Theatres,  Marmarth  and 
Bowman,  N.  D. 

LITTLE,  ORPHAJV  ANNIE:  Mitzi  Green.  Buster 
Phelps — Splendid  picture  for  old  and  young,  with 
Mitzi  doing  the  best  work  of  her  career  according 
to  our  patrons.  Buster  Phelps  nearly  steals  the 
picture  at  that.  Smartest  boy  star  in  the  business, 
for  his  age.  Played  Dec.  25-26.— P.  G.  Estee,  S.  T. 
Theatre,  Parker,  S.  D.  Small  town  patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green— Drew  a 
lot   of  children,  but   they  came  alone — without  their 


January   14,  1933 


MOTION    PICTURE  HERALD 


45 


parents  This  has  always  been  our  experience  with 
these  really  "children"  movies,  but  we  keep  on  run- 
ning them  for  we  know  these  children  are  adults 
ioi  us  by  and  by,  and  just  take  our  loss  temporarily 
in  order  to  maintain  our  standard  of  having  "family 
shows"  if  possible,  and  to  please  the  most  of  all 
■classes  that  we  draw  from.  Played,  Dec.  23-24. 
Running  time,  70  minutes. — R.  Falkenberg,  Majestic 
Theatre,  Lexington,  Neb.     Family  patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green— Fine  en- 
tertainment. 100%  satisfaction.  Star  and  whole  cast 
splendid.  Played  Dec.  25-26. — Bert  Silver,  Silver 
Family  Theatre,  Greenville,  Mich.  Town  and  country 
patronage. 

LOST  SQUADRON:  Richard  Dix— Another  old  one 
that  is  worthy  of  mention  as  it  grossed  $20  more 
than  any  other  picture  I  used  in  1932.  Good  story 
that  will  please  "almost  everyone. — L.  V.  Bergtold, 
Opera  House,  Kasson,  Minn. 

THE  MOST  DANGEROUS  GAME:  Joel  McCrea, 
Fay  Wray — A  thrilling  picture,  good  for  Friday  and 
Saturday,  with  exceptionally  clear  recording.  Story 
is  a  little  far-fetched,  but  it  is  the  stuff  that  pulls 
what  little  business  there  is  in  the  small  towns. — 
A.  E.  Hancock,  Columbia  Theatre,  Columbia  City, 
Ind. 

RENEGADES  OF  THE  WEST:  Tom  Keene,  Betty 
Furness — Entertaining  out-of-door  picture,  with  com- 
edy and  action.  Played  Dec.  31. — P.  G.  Estee, 
S.  T.  Theatre,  Parker,  S.  D.    Small  town  patronage. 

ROAR  OF  THE  DRAGON:  Richard  Dix— Lots  of 
action  and  suspense.  Went  over  O.K. — Frank  E. 
Sabin,  Majestic  Theatre,  Eureka,  Mont. 

ROAR  OF  THE  DRAGON:  Richard  Dix— With 
plenty  of  thrills  and  suspense  this  picture  pleased 
my  patrons.  Richard  Dix  seems  to  be  quite  a 
favorite  with  my  people,  and  he  always  draws  a  few 
extra  patrons.  If  you  want  a  thrilling  war  picture, 
book  this.  Played  Oct.  17-18.— Frank  J.  Ujka,  Grand 
Theatre,  Larimore,  N.  D.    General  patronage. 

ROCKABYE:  Constance  Bennett— They  will  have 
to  give  Constance  something  better  to  work  on  or 
she  will  be  ruined.  Fair  entertainment. — R.  V. 
Fletcher,   Lyric  Theatre,  Hartington,  Neb. 

ROCKABYE:  Constance  Bennett— Very  good.  Joel 
McCrea  and  Paul  Lukas  in  the  cast,  but  it's  a 
woman's  picture.  Played  Dec.  20-22.  Ruiming  time, 
70  minutes.— J.  J.  Hofifman,  Plainview  Theatre,  Plain- 
view,  Neb. 

SECRETS  OF  THE  FRENCH  POLICE:  Gwill 
Andre,  Frank  Morgan— Very  good  week-end  picture. 
— R.  V.  Fletcher,  Lyric  Theatre,  Hartington,  Neb. 

THE  SPORT  PARADE:  Joel  McCrea,  Marian 
Marsh — A  few  shots  of  all  kings  of  sport,  weak 
story  and  winds  up  with  a  wrestling  match  that  is 
good.  Could  have  been  in  one  reel,  as  the  wrestling 
match  was  only  redeeming  feature.  Lots  of  film 
wasted  in  this. — Guy  W.  Johnson,  Johnson  Theatres, 
Marmarth  and  Bowman,  N.  D. 

STATE'S  ATTORNEY:  John  Barrymore— A  very 
good  picture,  but  it  did  not  draw  any  more  than  the 
usual  run  of  patronage.  In  fair  times  this  picture 
would  have  drawn  a  big  attendance.  No  money  in 
the  community,  so  it  is  hard  to  get  them  in.  Played 
Oct.  10-12.— Frank  J.  Ujka,  Grand  Theatre,  Larimore, 
N.  D.    Generally  patronage. 

STRANGE  JUSTICE:  Marian  Marsh,  Reginald 
Denny — A  flop  at  the  box-office,  and  not  worth  play- 
ing.— Guy  W.  Johnson  Theatres,  Marmarth  and  Bow- 
man, N.  D. 

SYMPHONY  OF  SIX  MILLION:  I  couldn't  ask 

for  a  better  production.  Usual  pre-holiday  slump. 
Patrons  enthusiastic. — Frank  E.  Sabin,  Majestic 
Theatre,  Eureka.  Mont. 

WAY  BACK  HOME:  Phillips  "Seth  Parker"  Lord 
Wonderful  Xmas  business  and  how  it  did  please  my 
folks — especially  the  old  timers.  Some  of  the  voices 
could  have  been  more  distinct,  but  there  were  no 
kicks — only  praise. — Frank  E.  Sabin,  Majestic  The- 
atre,  Eureka,  Mont. 

TifFany 

LENA  RIVERS:  Charlotte  Henry,  Beryl  Mercer- 
Just  a  fair  picture  which  I  thought  would  draw  a 
better  than  average  patronage,  but  it  did  not  draw, 
and  did  not  seem  to  please  my  patrons.  Played  Nov. 
8-9.— Frank  T.  Ujka,  Grand  Theatre,  Larimore,  N.  D. 
'General  patronage. 

United  Artists 

MAGIC  NIGHT:  Jack  Buchanan— Foreign-made 
and  produced.  If  you  want  walk-outs,  run  it. — 
Krieghbaum  Theatre,  Rochester,  Ind.  Small  town 
patronage. 

RAIN:  Joan  Crawford — This  picture  has  no  place 
in  any  theatre.  Terrible  both  as  a  picture  and  at 
the  box  office.  Companies  should  not  be  allowed  to 
release  pictures  of  this  kind. — Krieghbaum  Bros., 
Char-Bell  Theatre,  Rochester,  Ind.  Small  town 
patronage. 

SKY  DEVILS:  Spencer  Tracy— This  may  be  old, 
but  it's  better  than  a  lot  of  super- specials.  Spencer 
Tracy  is  very  good,  and_  with  the  help  of  George 

Cooper,  they  keep  the  audience  in  an  uproar.  Played 


COME  ON,  GANG, 
SAYS  JOE  HEWITT 

Says  Joe  Hewitt,  manager  of  the 
Lincoln  theatre,  at  Robinson,  III.,  and 
joe  Hewitt  knows  whereof  he  speaks, 
as  a  "vet"  of  the  department: 

"Bring  on  those  reports!  Give  'em 
credit  .  .  .  or  give  'em  Hell  .  .  .  as 
the  case  may  justify!  Don't  think  for 
one  minute  the  producers  don't 
watch  these  reports!  They  do!  I 
know  from  experience,  because  'way 
back  I  had  letters  from  directors  and 
stars,  which  proved  that  they  watch 
this  old  column.  .  .  .  BUT  be  fair 
.  .  ,  don't  let  petty  prejudice  influ- 
ence your  reports.  .  .  .  You  can't 
knock  a  good  picture  became  of  some 
petty  peeve  against  the  company.  All 
the  gang  will  know  when  you're  un- 
fair .  .  .  but  SEND  IN  THOSE  RE- 
PORTS. Otherwise,  Mister  Quigley 
will  order  it  out  .  .  .  and  that  would 
kill  old  Dad  Jenkins.  .  .  ." 


Dec.  23-24.— J.  J.  Hoffman,  Plainview  Theatre,  Plain- 
view,  Neb. 

WHITE  ZOMBIE:  Bela  Lugosi— Will  hurt  your 
theatre  if  you  run  it. — Krieghbaum  Theatre,  Roches- 
ter, Ind.    Small  town  patronage. 

Universal 

AIR  MAIL:  Pat  O'Brien,  Ralph  Bellamy— Very 
good  film  with  plenty  of  action.  Starts  with  a  crash 
and  ends  with  one.  Keeps  audience  attentive  through- 
out. Unless  you  exploit  this  picture,  don't  play 
during  week.  Suitable  for  Saturday  or  Sunday  show- 
ing.—O.  A.  Wodke,  Nebel  Amusement  Company, 
Majestic  Theatre,  Lake  Mills,  Wis. 

THE  DOOMED  BATTAUON:  Tala  BireU,  Vlrtor 

Varconi — These  foreign-made  babies  are  hard  to  put 
over.  The  dialogue  is  rather  hard  to  understand 
and  the  theme  of  the  story  is  somewhat  disconnected. 
The  comments  are  divided.  The  production,  however, 
is  a  work  of  art,  and  will  be  greatly  appreciated  by 
those  few  who  are  able  to  grasp  the  thing.  If 
you  can  plan  on  this,  suggest  you  see  it  first  so  that 
you  can  exploit  it  properly. — L.  V.  Bergtold,  Opera 
House,  Kasson,  Minn. 

THE  FOURTH  HORSEMAN:  Tom  Mix— Those 
that  run  westerns,  this  will  please  100%.  Tom  Mix 
is  able  to  whip  the  whole  gang,  alone.  Played  Dec. 
31.— D.  E.  Fitton,  Lyric  Theatre,  Harison,  Ark. 
Small  town  patronage. 

MYSTERY  OF  LIFE:  Clarence  Darrow— Ran  this 
a  year  ago.  It  is  a  sleeper  in  many  situations.  It 
will  gross  big  anywhere  if  you  heavily  advertise 
"what  you  see  in  the  picture,"  item  by  item.  Ex- 
hibitors loaded  with  high  hat  sophisticate  pictures 
whose  action  is  halted  and  story  lost  by  songs  should 
run  above  as  a  double  header  and  save  themselves. 
Have  confidence  in  it — bill  it  heavily  as  above — and 
collect. — Herman  J.  Brown,  Majestic  and  Adelaide 
Theatres,  Nampa,  Idaho. 

OKAY  AMERICA:  Lew  Ayres,  Maureen  CCSulU- 
van — A  dandy  program  picture.  Holds  interest  and 
should  please  all.  Played  Dec.  18-19.— D.  E.  Fitton, 
Lyfic  Theatre,  Harrison,  Ark.  Small  town  patronage. 

ONCE  IN  A  LIFETIME:  Oakie,  Alice  MacMahon, 
Zasu  Pitts — Failed  to  draw,  but  because  of  severe 
cold  weather  and  "flu"  epidemic.  _A  funny  picture 
to  theatre  men  and  readers  of  movie  magazines,  but 
a  lot  of  people  don't  know  anything  about  studios 
and  producers,  and  to  them  the  story  is  too  strange. 
Played  Dec.  11-12.  Running  time,  90  minutes — R. 
Falkenberg,  Majestic  Theatre,  Lexington,  Neb.  Fam- 
ily patronage. 

ONCE  IN  A  LIFETIME:  Jack  Oakie— Universal  is 
making  good  pictures  this  year,  but  here  is  one  big 
disappointment.  I  agree  with  other  exhibitors  that 
have  reported  this  a  flop.  Universal  calls  this  their 
greatest  comedy,  and  I  was  greatly  surprised  at 
reactions  of  patrons  who  shouted  from  the  house 
about  it.  You  can  rest  assured  it  will  not  go  over 
in  small  towns,  and  will  not  please  at  all.  Played 
Nov.  1. — P.  J.  Eagan,  American  Theatre,  Wautoma, 
Wis.    Rural  patronage. 

RIDER  OF  DEATH  VALLEY:  Tom  Mix— The 
Mix  pictures  were  losing  ground  in  silents,  but  these 
new  pictures  seem  to  be  bringing  back  new  life  to 
Mix.  This  was  a  very  good  Western;  very  little 
shooting,  and  some  wonderful  scenic  shots.  Pleased 


all  of  our  patrons.  Played  Nov.  4-S. — Frank  J.  Ujka, 
Grand  Theatre,  Larimore,  S.  D.   General  patronage. 

STRICTLY  DISHONORABLE:  Paul  Lukas— A  fair 
picture,  but  did  not  take  well  with  my  patrons. 
Not  enough  action  to  please  small  town  patrons. 
Played  Oct.  25-26— Frank  J.  Ujka.  Grand  Theatre, 
Larimore,  N.  D.    All  classes. 

TOM  BROWN  OF  CULVER:  Tom  Brown— Won- 
derful picture  which  pleases  the  majority.  It  did 
not  draw,  but  nothing  draws  well  for  us  these  days. 
Played  Dec.  29-30.— (Mrs.)  Edith  Fordyce,  Princess 
Theatre,  Selma,  La.     General  patronage. 

Warner  Bros. 

BLESSED  EVENT:  Lee  Tracy— A  very  good  pic- 
ture. Most  everyone  seemed  to  like  it.  Business 
good.  Played  Dec.  29-30.— Cecil  Ward,  Roxy  Theatre, 
Martinsville,  Va.    Small  town  patronage. 

BLESSED  EVENT:  Lee  Tracy— Here  is  another 
picture  that  your  patrons  will  eat  up  and  lick  the 
platter  clean.  You  can  stand  in  the  lobby  when 
the  show  is  over  without  fear  of  being  cussed  for 
having  a  rotten  show,  because  they  will  like  this 
one,  and  tell  you  so. — Gerald  Stettmund,  H.  &  S. 
Theatre,  Chandler,  Okla.    Small  town  patronage. 

I  AM  A  FUGITIVE  FROM  A  CHAIN  GANG: 

Paul  Muni — Played  this  on  Sunday  and  Monday. 
A  very  good  picture  pleasing,  all  types.  With  the 
recent  publicity  the  author  of  this  story  has  received, 
should  induce  the  public  even  more  to  see  this 
production. — O.  A.  Wodke,  Nebel  Amusement  Com- 
pany, Majestic  Theatre,  Lake  Mills,  Wis. 

LIFE  BEGINS:  Loretta  Young,  Eric  Linden,  Aline 
MacMahon— "Flu"  epidemic  and  pre-Xmas  week  hurt 
this,  but  will  bring  it  back  for  another  showing  as 
we  have  had  telephone  calls  asking  if  it  would  be 
back.  Created  a  lot  of  mouth  to  mouth  talk,  and 
those  looking  for  something  daring  and  spicy  came  out 
thinking  about  this  clever  story  and  picture  of  real 
life,  and  they  were  willing  to  pay  a  tribute  to 
"Mother."  For  adults  and  high-school  students  only. 
Played  Dec.  20-22.  Running  time,  70  minutes. — R. 
Falkenberg,  Majestic  Theatre,  Lexington,  Neb.  Fam- 
ily patronage. 

LIFE  BEGINS:  Loretta  Young— It  has  sobs,  and 
its  laughs  should  please.  Some  thought  it  fine,  others 
not  so  good,  but  business  was  good  regardless.  Should 
please.  Played,  Dec.  26-27.— Cecil  Ward,  Roxy  The- 
atre, Martinsville,  Va.    Small  town  patronage. 

ONE  WAY  PASSAGE:  William  Powell.  Kay  Fran- 
cis— Drew  better  than  average  with  the  younger 
folks.  A  mighty  fine  piece  of  entertainment.  Almost 
entirely  action  is  on  board  an  ocean  liner.  Aline 
MacMahon  shines  as  a  crook  in  this  one.  Frank 
McHugh  adds  some  great  comedy.  Played  Dec. 
25-26.  Running  time,  68  minutes. — R.  Falkenberg, 
Majestic  Theatre,  Lexington,  Neb.    Family  patronage. 

THE  PURCHASE  PRICE:  Barbara  Stanwyck— 
This  was  a  five  star  production  in  our  town  and 
should  make  a  hit  in  the  northwest  as  it  is  a 
picture  supposed  to  be  filmed  in  our  own  state,  and 
what's  more,  my  patrons  will  go  to  see  Barbara  in 
any  picture.  They  all  like  her.  Played  Nov.  18-19. 
Frank  J.  Ujka,  Grand  Theatre,  Larimore,  N.  Dak. 
General  patronage. 

STRANGER  IN  TOWN:  Chic  Sale-A  great  pic- 
ture for  the  small  town,  and  well  liked  by  all. 
It  will  please  100%. — Guy  W.  Johnson,  Johnson 
Theatres,   Marmarth  and   Bowman,   N.  D. 

TWO  AGAINST  THE  WORLD:  Constance  Ben- 
nett, Neil  Hamilton — Fair  draw  at  box-office.  Nice 
little  picture  for  admirers  of  Constance,  and  will 
please  most  of  the  patrons  anywhere.  Played  Dec 
18-19.  Running  time,  71  minutes. — R.  Falkenberg, 
Majestic  Theatre,  Lexington,  Neb.  Family  patronage. 

WINNER  TAKE  ALL:  James  Cagney— A  very 
good  picture  with  lots  of  action  and  some  very  good 
fighting.  Some  of  our  lady  patrons  enjoyed  the 
picture  as  much  as  the  men.  Played  Nov.  11-12. — 
Frank  J.  Ujka,  Grand  Theatre,  Larimore,  N.  D. 
General  patronage. 

Short  Features 
Columbia 

SHAVE  IT  WITH  MUSIC:  Fred  and  Dorothy 
Stone — Splendid  comedy.  Miss  Stone  dances  beauti- 
fully, which  makes  this  short  subject  doubly  at- 
tractive.— (Mrs.)  Edith  Fordyce,  Princess  Theatre, 
Selma,  La. 

CURIOSITIES  AND  SNAPSHOTS:  A  fine  1-reel 
subject. — Bert  Silver.  Silver  Family  Theatre,  Green- 
ville, Mich. 

EGYPTIAN  MELODIES:  Silly  Symphony— A  very 
amusing  cartoon. — Cecil  Ward.  Roxy  Theatre,  Mar- 
tinsville. Va. 

HICCUPS,  THE  CHAMP:  Krazy  Kat— Not  much 
of  a  cartoon. — Cecil  Ward,  Roxy  Theatre,  Martins- 
ville, Va. 

HICCUPS.  THE  CHAMP:  Krazy  Kat— Not  much. 
Poorest  cartoon  I  ever  saw. — D.  E^  Fitton,  Lyric 
Theatre,    Harrison,  Ark. 

Educational 

BILLBOARD  GIRL:  Bing  Crosby— Very  good,  and 
the  Bing  Crosby  fans  simply  ate  it  up.  He  sings 
in  this  one. — (Mrs.)  Edith  Fordyce,  Princess  The- 
atre, Selma.  La. 


46 


MOTION    PICTURE  HERALD 


January    14,  1933 


HOLLYWOOD  RUNABOUT:  The  only  remark  I 
can  make  for  this  is  ■■silly."— Gerald  Stettmund, 
H.   &  S.  Theatre,  Chandler,  Okla. 

TORCHY'S  BUSY  DAY:  Foolish.— Gerald  Stett- 
mund, H.  &  S.  Theatre,  Chandler,  Okla. 

VEST  WITH  A  TALE:  Fair.— Gerald  Stettmund, 
H.   &  S.  Theatre,  Chandler,  Okla. 

Fox 

MAGIC  CARPET:  One  of  the  best  one  reel  sub- 
jects up  to  date.  We  have  run  a  lot  of  them. — 
Bert  Silver,  Silver  Family  Theatre,  Greenville,  Mich. 

Metro-Goldwyn-Mayer 

HOT  SPOT:  Taxi  Boys— One  of  the  old  time  belly 
laughs.— Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va. 

LENINGRAD:  Traveltalk.— Fine  1-reel  subject. 
Very  interesting. — Bert  Silver,  Silver  Family  Theatre, 
Greenville,  Mich. 

METROTONE  NEWS:  Sometimes  good,  sometimes 
bad.— Cecil  Ward,  Roxy  Theatre,  Martinsville,  Ya. 
Small   town  patronage. 

NOW  WE'LL  TELL  ONE:  Charlie  Chase— A  good 
comedy.  Lots  of  laughs. — Cecil  Ward,  Roxy  Theatre, 
Martinsville,  Va. 

OVER  THE  COUNTER:  Colortone  revue— Excel- 
lent entertainment  on  musical  comedy  lines. — (Mrs.) 
Edith  Fordyce,  Princess  Theatre,  Selma,  La. 

PHONEY  EXPRESS:  Frog  cartoon— A  very  good 
cartoon.— Cecil  Ward,  Roxy  Theatre,  Martinsville, 
Va. 

ROMANTIC  ARGENTINA:  Extra  good.  Intro- 
duction of  a  song  adds. — D,  E.  Fitton,  Lyric  Theatre, 

Paramount 

THE  DENTIST:  W.  C.  Fields,  Babe  Kane—  A 
usual  comedy.  Few  laughs. — Cecil  Ward,  Roxy  The- 
atre, Martinsville,  Va. 

PARAMOUNT  CARTOONS  AND  SC  R  E  E  N 
SONGS:  You  have  got  to  hand  it  to  Paramount  for 
the  best  sound  on  the  market.  The  reproduction 
of  sound  is  perfect.— S.  H.  Rich,  Rich  Theatre,  Mont- 
pelier,   Idaho.     Family  and  rural  patronage. 

ROMANTIC  MELODIES:  Arthur  Tracy  (Street 
Singer) — You  haven't  heard  any  singing  until  you 
hear  Arthur  Tracy  in  this  screen  song.  He  is  great 
in  this  one.  Running  time,  10  minutes. — R.  H. 
Hickman,    Lyric   Theatre,    Greenville,  111. 

SING  A  SONG:  Screen  song— Mighty  good.  This 
man  Melton  has  a  good  voice  and  sings  three  songs. 
Some  clever  cartoon  work.  Good  filler  on  any  pro- 
gram.—D.   E.   Fitton,  Lyric  Theatre,  Harrison,  Ark. 

SING  A  SONG:  James  Melton— The  sweetest  screen 
song  we've  ever  shown.  Better  than  many  two- 
reelers.  When  James  Melton  sings  "Love's  Old 
Sweet  Song,"  and  "Carry  Me  Back  to  Old  Virginny." 
well — play  it  and  see  for  yourself.  Running  time, 
10  minutes. — J.  J.  Hoffman,  Plainview  Theatre, 
Plainview,  Neb. 

TIME  ON  MY  HANDS:  Screen  song— Just  an 
ordinary  screen  song.  Not  as  good  as  some  we 
iiave  played. — Cecil  Ward,  Roxy  Theatre,  Martins- 
ville, Va. 

WHEN   IT'S    SLEEPY    TIME    DOWN  SOUTH: 

Boswell  Sisters — All  tinted  film,  and  very  good. 
Running  time,  10  minutes. — J.  J.  Hofifman,  Plainview 
Theatre,  Plainview.  Neb. 

RKO 

CATFISH  ROMANCE:  Fables— Excellent  short  on 
any  program. — D.  E.  Fitton,  Lyric  Theatre,  Harri- 
son, Ark. 

United  Artists 

WAYWARD  CANARY:  Cartoon— One  of  the  best 
cartoons  we  ever  ran. — Bert  Silver,  Silver  Family 
Theatre,   Greensville,  Mich. 

Universal 

AROUND  THE  WORLD  IN  18  MINUTES:  Sort 
of  a  traveltalk  with  announcer  making  wisecracks. 
.Tust  fair.  Running  time,  18  minutes. — R.  Falken- 
ijerg,  Majestic  Theatre,  Lexington,  Neb. 

DR.  JEKYLL'S  HIDE:  Terrible.  One  of  the  Brev- 
ities and  not  worth  running.  Running  time,  8  min- 
utes.— R.  Falkenberg,  Majestic  Theatre,  Lexington, 
Neb. 

DOCTOR'S  ORDERS:  Just  another  two  reels  cf 
supposed  comedy  that's  not  to  be  lau.ghed  at.  Run- 
ning time.  18  minutes. — R.  Falkenberg,  Majestic  The- 
atre,  Lexington,  Neb. 

KID  GLOVES:  Sh'm  Summerville — Comedy  of  armv 
life.  Plenty  of  action  and  fun.  Running  timp,  20 
minutes. — J.  J.  Hoffman.  Plainview  Theatre,  Plain- 
view,  Neb. 

MEET  THE   PRINCESS:    Slim    Summerville— Not 
up  to   Slim's   usual   quality — a   few  laughs,  but  n^t 
worth    a    lot    to    any    program.      Running    time.  IS 
minutps. — R.    Falkenberg,    Majestic   Theatre,  Lexing- 
ton, Neb. 


THE  RUNT  PAGE,  and  THE  GREEKS  HAD 
NO  WORD  FOR  THEM;  Two  more  Brevities  and 
we  screened  them  and  left  in  the  box.  Fact  is, 
we  haven't  had  a  Brevity  yet  that  was  worth  run- 
ning, and  we've  tried  them  all.  Running  time,  8 
minutes  each. — R.  Falkenberg,  Majestic  Theatre, 
Lexington,  Neb. 

STRANGE  AS  IT  SEEMS:  A  very  fine  1-reel 
subject.  Will  build  up  any  bill. — Bert  Silver,  Silver 
Family    Theatre,    Greenville,  Mich. 

Warner  Vitaphone 

BABE  O"  MINE:  New  Pepper  Pots— Used  this 
single  reel  with  "Life  Begins,"  feature,  and  believe 
it  or  not  we  had  a  lot  of  comment  from  women 
about  this  little  short  subject  that  shows  a  mighty 
sweet  baby's  doings  in  one  day.  Running  time,  8 
minutes. — R.  Falkenberg,  Majestic  Theatre,  Lexing- 
ton, Neb. 

BOSKO'S  PARTY:  Cartoon— usual  good  quality  of 
music  and  cartoon  work.  Running  time,  6  minutes. 
— R.   Falkenberg,   Majestic  Theatre,   Lexington.  Neb. 

C'E^T  PAREE:  Technicolor — Beautiful  coloring. 
Some  excellent  group  singing  by  men.  Good  dancing 
numbers,  and  a  cyclonic  banjo  act.  Mighty  nice 
short  to  add  anywhere.  Running  time,  18  minutes. 
— R.   Falkenberg,   Majestic  Theatre,  Lexington,  Neb. 

MODERN  CINDERELLA:  Ruth  Etting— Another 
very  good  Technicolor  subject.  Beautiful  settings 
and  music.  Running  time,  18  minutes. — R.  Falken- 
berg, Majestic  Theatre,   Lexington,  Neb. 

MUSIC  TO  MY  EARS:  Jack  Denny  and  Band- 
Just  plenty  good  for  a  band  act.  My  folks  like  'em. 
Running  time,  7  minutes. — R.  Falkenberg,  Majestic 
Theatre,   Lexington,  Neb. 

NOTRE  DAME  vs.  SO.  CALIFORNIA:  Football 
picture — Very  entertaining  spoken  account  of  the 
game  illustrated  by  practically  all  of  the  plays. 
They  even  repeat  the  best  ones  in  slow  motions.  By 
cutting  out  the  huddles,  time  out,  penalties,  etc.. 
the  picture  is  speeded  up  so  it  does  not  become  tire- 
some. Would  have  been  better  if  the  camera  had 
not  been  quite  so  far  from  the  players.  Running 
time,  31  minutes.— M,  W.  Larmour,  National  Theatre, 
Graham,  Texas. 

NOTRE  DAME  vs.  CALIFORNIA:  Drew  foot- 
ball fans  and  sure  pleased  them.  Both  fast  and 
slow  photography,  and  plays  very  clear.  This  is 
better  than  the  Tulane  game  from  last  year,  as 
this  is  not  so  long.  Evidently  all  uninteresting 
plays  have  been  cut  from  it.  I  hope  they  con- 
tinue to  give  us  one  or  two  complete  games  each 
year  of  the  really  big  football  classics.  They  draw 
for    us.     Running    time,  minutes. — Played  Dec. 

25-26. — R.    Falkenberg,    Majestic    Theatre,  Lexington, 

■RADIO  ROW,  NO.  3:  Another  clever  reel  show- 
ing radio  stars  at  play.  J.  C.  FHppen,  the  four 
Lombardos,  Aunt  Jemima,  Johnny  Marvin,  Lanin's 
orchestra  and  Hall,  and  Baby  Rose  Marie.  Running 
time.  8  minutes.— R.  Falken'berg,  Majestic  Theatre, 
Lexington,  Neb. 

SHERLOCK'S  HOME:  Jack  Haley— Just  a  fair 
comedy.  A  few  laughs,  but  old  style  comedy. 
Running  time,  18  minutes.— R.  Falkenberg,  Majestic 
Theatre,   Lexington,  Neb. 

TIP-TAP-TOE:  Hal  LeRoy.  Mitzi  Mayfair— A 
clever  two- reel  subject  with  wonderful  dancing  by 
the  two  stars.  Will  add  much  to  any  program. 
Running  time,  30  minutes. — R.  H.  Hickman,  Lyric 
Theatre,  Greenville,  III. 

TIP-TAP-TOE:  Hal  LeRoy— A  great  2-reel  subject. 
Very  fine  dancing  act.  One  of  the  best. — Bert  Silver, 
Silver  Family  Theatre,  Greenville,  Mich. 

Serials 
RKO 

LAST  FRONTIER:  Creighton  Chaney— Have  run 
8  chapters.  It's  just  another  serial,  not  as  good  as 
"Air  Mail  Mystery."  Both  these  serials  repeated 
too  much  of  former  chapter.  Direction  not  so  hot. 
In  7th  chapter,  a  shack  about  14  feet  by  16  feet  was 
afire  from  ground  up,  completely  enveloped  in  flames 
outside  scene,  inside  just  a  little  fire  and  smoke. 
An  old  Tom  Mix  fight  where  one  man  whips  several 
single-handed.— D.  E.  Fitton,  Lyric  Theatre,  Harri- 
son, Ark. 

Universal 

AIR  MAIL  MYSTERY:  James  Flavin  and  Lucille 
Brown — The  first  reel  of  each  chatper  repeats  what 
was  done  the  week  before.  So  out  of  the  12  chap- 
ters you  really  get  six  reels.  Very  hard  to  follow. 
25%  entertainment.— S.  H.  Rich.  Rich  Theatre,  Mont- 
pelier,  Idaho.     Rural  patronage. 


Use  solos  that 
1     hit  "the  spot" 

uality  Slide  Ca 

Six  East  Lake  5t 
k     V.V.V  Chicago  x.v.v: 


€N  THE 

DCTTCD  LINE... 


Columbia 

Ralph  Bellamy  engaged  for  "Beneath  the 
Sea,"  Al  Rogell  to  direct.  .  .  .  William  V. 
Mong  and  Lloyd  Ingraham  join  "The  Brand 
Inspector."  .  .  .  Eddie  Lambert  and  Dorothy 
Grainger  in  "College  Gigolos"  (short),  Lew 
Seiler  directing.  .  .  .  Ward  Bond  and  Wade 
Boteler  sign  for  "Lost  Valley."  .  .  .  Don  Chap- 
man added  to  "State  Trooper."  .  .  .  Otto  Kru- 
ger  given  term  contract.  .  .  .  Mae  Clark  signed 
for  "Patrol  Girl,"  Eddie  Cline  to  direct.  .  .  . 
V 

MSM 

Ben  Lyon,  Anita  Loos,  John  Emerson,  Jean 
Hersholt,  Russel  Mack,  Albert  Hackett  and 
Frances  Goodrich  sign  contracts.  .  .  .  Lya  Lys, 
Lawrence  Grant  and  Alan  Edwards  added  to 
"Clear  All  Wires."  .  .  .  Clark  Gable  and  Helen 
Hayes  in  "White  Sister,"  Victor  Fleming  to 
direct.  .  .  .  Ga,ry  Cooper  and  Joan  Crawford  in 
"Today  We  Live,"  Howard  Hawks  to  direct. 
.  .  .  Frank  Capra  borrowed  from  Columbia  to 
direct.  .  .  .  Robert  Montgomery  and  Madge 
Evans  in  "Pigboats."  .  .  .  Ruth  Selwyn  added 
to  "Men  Must  Fight."  .  .  .  Colleen  Moore  and 
Jackie  Cooper  in  "Lost."  .  .  . 

V 

Monogram 

Betty  Compson  signed  for  "West  of  Singa- 
pore," AI  Ray  directing.  .  .  . 

V 

Paramount 

Joyce  Compton  and  Frank  Albertson  in  "The 
Plumber  and  the  Lady,"  Babe  Staf¥ord  direct- 
ing. (Mack  Sennett.)  .  .  .  Nora  Lane  and  Ed- 
die Nugent  in  "Love  from  the  Sky,"  George 
Marshall  signed  to  direct.  (Mack  Sennett.) 
.  .  .  Carole  Lombard  and  Jack  Oakie  in  "From 
Hell  to  Heaven,"  Erie  Kenton  to  direct.  .  .  . 
DeWitt  Jennings  and  Billy  Fletcher  in  "Good 
Company."  .  .  .  Frances  Dee  and  Randolph 
Scott  added  to  "College  Humor."  .  .  .  Kathleen 
Burke  and  Harry  Beresford  in  "Murders  in 
the  Zoo."  .  .  .  Irving  Pichel  and  Lona  Andre 
added  to  "The  Woman  Accused."  .  .  .  Dorothy 
Burgess  and  Hugh  Herbert  signed  for  "Strictly 
Personal."  .  .  .  Samuel  S.  Hinds  in  "The  Crime 
of  the  Century."  .  .  .  Arthur  Huotari  signed 
for  "Luxury  Liner."  .  .  .  William  Harringan 
signs  term  contract ;  to  a,ppear  in  "Pick  Up." 
.  .  .  Stuart  Erwin  in  "Under  the  Tonto  Rim," 
Henrv  Hathaway  to  direct.  .  .  . 

V 

RKO  Radio 

Irene  Browne,   English  actress,   signed  for 
"The  Great  Desire."  .  .  .  Mike  Donlin,  base- 
ball star,  signed  for  "Diamond  Cut  Diamond." 
.  .  .  George  Meeker  engaged  for  "Sweepings." 
V 

Universal 

Zasu  Pitts  and  Slim  Summerville  in  "The 
Five  Year  Plan,"  Sam  Taylor  signed  to  di- 
rect. ... 

V 

Warner-First  National 

Bebe  Daniels  in  "Just  a  Pal."  .  .  .  Patricia 
Ellis  in  "Elmer  the  Great."  .  .  .  Ruth  Chatter- 
ton  in  "Lillv  Turner."  William  Wellman  to 

direct  Theodore  Newton  signed  for  "The 

Adopted  Father."  ... 

V 

World  Wide 

Conrad  Nagel  and  Leila  Hvams  sign  for 
"Auction  in  Souls"  (KBS).  Victor  Schertzin- 
per  to  direct.  .  .  .  Bud  'Poll^.'-d  engaqed  to  direct 
"The   Forgotten   Man"    (Jewel  Productions). 


Snell  Remains  at  Paramount 

Paul  Snell,  who  was  reported  to  have  re- 
si.o-ned  from  Paramount's  West  Coast  pub- 
licity department,  will  remain  in  his  present 
caoaritv. 


January    14,  1933 


MOTION    PICTURE  HERALD 


47 


BRITISH  BREAKING  UP  PREJUDICE 
BY  EASING  CENSOR  RESTRICTIONS 


Liverpool  Committee  Decides 
Parent  Should  Be  Final  Arbi- 
ter of  What  Child  May  See, 
Contrary  to  Justices'  Rulings 

by  BERNARD  CHARMAN 

London  Correspondent 

A  wave  of  commonsense  at  last  has 
percolated  beyond  the  drift  sands  of  phleg- 
matic British  prejudice  and  washed  away 
the  rock-like  opposition  of  a  retrogressive 
local  authority.  I  mean  Liverpool,  ranked 
as  third — or  fourth  (I  never  was  good  at 
geography) — town  in  the  United  Kingdom, 
the  city  that  made  itself  famous,  or  in- 
famous, by  putting  up  the  bar  against  chil- 
dren at  picture  theatres  showing  that 
pernicious  propaganda,  the  "A"  film.  You 
don't  have  this  grading  system  in  your  free 
land  of  America,  which  groups  films  into 
those  considered  fit  for  everybody  to  see, 
those  fit  only  for  "adults"  to  see,  and  those 
fit  for  nobody  to  see,  but  it's  real  enough 
with  us ;  so  real,  in  fact,  that  licensing  bodies 
are  able  to  rope  us  up  tight  and  fast  in  it. 

That,  you'll  recall,  is  what  Liverpool  did 
when  the  licensing  justices  (their  title,  not 
mine)  sat  in  judgment  in  their  full  power 
and  majesty  on  the  cinema  and  solemnly 
decreed  that  little  children,  be  they  never 
so  little,  might  not  be  admitted  to  cinemas 
playing  pictures  which  had  received  only  the 
adult  certificate,  nay,  not  even  when  ac- 
companied by  fond  parent  (or  "bonafide 
guardian").  Inspired,  no  doubt,  by  the 
sound  of  its  own  name,  the  government 
Home  Office  previously  had  issued  a 
benevolent  edict  suggesting  that  Momma 
and  Poppa  might  take  Junior  with  them  to 
the  pictures,  whatever  the  production,  rely- 
ing on  the  good  judgment  of  M  and  P  as 
to  what  was  good  for  their  offspring.  Liver- 
pool, however,  thought  differently.  "Bless 
us !"  they  said,  "As  if  the  parents  can  pos- 
sibly judge  what  is  best  for  their  own  child. 
Oh  no  !  We'll  put  a  stop  to  that  nonsense  !" 
And  they  did. 

When  Censors  Fall  Out 

But  some  unknown  benefactor,  or  maybe 
some  diplomat  of  the  local  branch  CEx\,  ob- 
viously has  thrown  a  spanner  into  the  gear- 
box, for  the  entertainments  committee  of  the 
same  Bench  of  Justices  (Oh,  the  multiplica- 
tion of  local  governing  authorities  !)  decided 
recently  that  the  decision  of  the  justices  was 
not  binding  on  them,  and  that,  moreover,  in 
their  opinion  the  parent  should  be  the  final 
arbiter  of  what  the  child  may  see  at  the  pic- 
ture theatre.  And  there  and  then  they  pro- 
ceeded to  remove  the  embargo,  and  free 
showmen  in  one  of  the  most  populous  areas 
of  Britain  from  the  incubus  that  steadily  has 
been  widening  the  breach  between  them- 
selves and  their  box-offices. 

The  newly-granted  annual  licenses  of 
Liverpool  exhibitors  now  bear  the  provision, 
therefore,  that  was  originally  recommended 
by  the  Home  Office,  and  so  unanimous  were 
the  members  of  the  committee  that  they  did 
not  even  desire  to  hear  the  evidence  that  was 
to  have  been  placed  before  them  in  extenua- 


$100,000,000  IN 
FRENCH  INDUSTRY 

French  motion  picture  companies, 
taken  in  the  aggregate,  represent  cur- 
rently an  invested  capital  of  3,000,- 
000,000  French  francs,  approximately 
$100,000,000  in  American  money  at 
present  exchange  rates,  according  to 
statistics  appearing  in  the  French  press 
and  transmitted  to  the  Motion  Picture 
Division  of  the  Department  of  Com- 
merce by  E.  C.  Taylor,  assistant  trade 
commissioner  at  Paris.  The  business 
turnover  annually  in  France  amounts 
to  more  than  4,000,000,000  francs, 
jvhile  exploitation  alone  accounts  for 
1,000,000,000  francs.  There  are  4,000 
motion  picture  theatres,  with  an  ag- 
gregate of  2,500,000  seats  in  the 
country. 


tion  of  the  demands  of  the  cinema  men. 
What  makes  the  decision  the  more  remark- 
able is  the  fact  that  at  a  recent  sitting  of  the 
Liverpool  authority  the  exhibitors  had  been 
refused  a  hearing,  and  the  ban  had  been  re- 
affirmed. But  that's  all  one  now,  and  I  can 
be  excused  for  breaking  into  Shakespeare. 

In  Manchester  (next  door  neighbor  of 
Liverpool)  they  have  a  saying:  "What 
Manchester  thinks  today,  the  rest  of  Eng- 
land will  think  tomorrow,"  and  it  is  only 
reasonable  to  suppose  the  adage  embraces 
the  sister  town.  It  would  most  assuredly 
seem  to  have  been  so,  for  the  original  Liver- 
pool Declaration  of  Restriction  was  followed 
sheep-like  by  a  number  of  other  authorities, 
and  a  serious  cancer  began  to  form  in  the 
body  politic  of  the  English  cinema  industry. 

There  still  remain  a  few  tough  quarters, 
wherein  the  guardians  of  local  morality  hold 
yet  to  the  opinion  that  the  cinema  is  a  den 
of  vice  and  corruption  and  should,  con- 
sequently, be  secured  in  a  firm  grip.  In  such 
areas  the  showman  must  either  be  sufficient- 
ly thick  of  skin  to  ignore  the  "slings  and 
arrows  of  outrageous  fortune"  or  he  must 
be  a  hero  of  the  True-Blue  Harold  variety. 
What  with  exclusion  of  children,  no  opening 
on  Sundays,  no  ...  no  ...  no  ..  .  far, 
far  into  the  night,  he  has  but  a  sorry  tale 
to  tell; 

V 

Children's  Shows 

Reverting  to  the  question  of  the  child,  it 
is  of  interest  to  learn  that  British  Instruc- 
tional Films  has  started  another  season  of 
its  special  Saturday  morning  shows  for  chil- 
dren. The  response  to  this  enterprise  in  its 
first  season  proved  that  there  was  a  very 
decided  need  for  this  type  of  show  and  that 
the  demand  on  the  part  of  a  wide  circle  of 
teachers  and  parents  warranted  a  further 
attempt  to  provide  these  matinees  on  an  even 
larger  scale. 

H.  Bruce  Woolfe,  managing  director  of 
BIF,  told  me  that  the  company  had  received 
great  encouragement  from  educational  au- 
thorities, and  that  in  certain  districts  they 
were    receiving    substantial    support.  He 


British  Instructional  Films  Starts 
Another  Season  of  Special 
Saturday  Morning  Shows  for 
the  Children  of  the  Empire 

quoted  Bristol  as  an  example,  where  the 
local  Children's  Cinema  Council,  which  for 
some  years  has  interested  itself  in  the  prob- 
lem of  providing  suitable  film  entertainment 
for  children,  has  abandoned  its  own  enter- 
prise in  favor  of  the  BIF  efTort. 

Croydon  (focus  of  the  Sunday  opening 
fight)  is  one  district  in  which  the  experi- 
ment has  taken  on  well.  At  the  opening  per- 
formance of  the  season  the  youngsters  start- 
ed queueing  a  full  hour  and  a  half  before 
the  show,  in  order  to  see  a  program  con- 
sisting of  "Rango,"  one  of  the  BIF  interest 
shorts,  a  newsreel  and  a  cartoon.  That,  in- 
cidentally, is  a  fair  specimen  of  what  the 
young  generation  receives  in  exchange  for 
its  Saturday  pennies. 

"Our  experience,"  Bruce  Woolfe  told  me, 
"is  leading  us  to  the  opinion  that  a  good 
variety  program  composed  of  short  interest, 
comedy  and  instructional  subjects  with  per- 
haps a  serial  drama  in  short  episodes  or  a 
short  dramatic  story,  is  likely  to  prove  the 
nearest  approach  to  the  ideal  children's  pro- 
gram under  present  conditions.  That  is  the 
type  of  film  that  it  should  be  possible  to  pro- 
duce without  great  difficulty  to  meet  this 
special  market." 

The  number  of  cinemas  showing  these 
programs  has  been  increased  this  year,  and 
the  weekly  aggregate  of  attendances  now 
reaches  20,000.  That  gives  an  average  of 
around  1,000  to  each  hall.  And  when  all 
the  picture  theatres  are  playing  special  pro- 
grams to  a  thousand  little  people  each  Satur- 
day there  will  be  no  more  need  for  wran- 
gling over  their  admission  to  performances 
for  grown-ups ! 

V 

The  Film  Institute 

A  clear  statement  of  the  case  for  a  Na- 
tional Film  Institute  is  contained  in  the 
quarterly  organ  of  the  Commission  on  Cul- 
tural and  Educational  Films.    It  says  : 

"Such  doubts  as  have  been  expressed  in 
trade  circles  concerning  the  Institute  appear 
to  arise  either  from  fear  lest  the  Institute 
might  attempt  to  produce  films  itself,  or 
from  the  fear  that  the  Institute  might  be 
used  in  some  way  by  the  Government  as  a 
means  of  more  stringent  film  censorship. 
.  .  .  It  has  been  explicitly  said  over  and 
over  again  that  a  National  Film  Institute 
will  not  itself  produce  films,  having  neither 
the  technical  nor  financial  resources  for 
this  kind  of  work. 

"The  Institute  will  leave  film  production 
to  existing  film  producers,  only  advising 
them  as  to  the  kind  of  film  which  is  needed 
and  upon  the  best  way  to  give  it  publicity. 
Nor  will  the  Film  Institute  undertake  the 
thankless  task  of  censorship  in  the  restric- 
tive sense,  since  the  whole  case  for  a  Film 
Institute  rests  upon  the  belief  that  construc- 
tive action  to  encourage  good  films  is  bet- 
ter than  restrictive  action  to  discourage 
bad  ones." 


48 


MOTION    PICTURE  HERALD 


January    14,  1933 


WABASH  AVENUE 


CHICAGO 

Henri  EUman  is  getting  to  be  the  Row's 
leading  optimist.  The  head  of  Capitol  Film 
Corporation  is  singing  a  merry  tune  and  to 
any  one  who  can  be  halted  long  enough  to  listen 
he  will  point  out  that  three  of  his  subjects  were 
on  Loop  screens  simultaneously.  Williamson's 
"Beneath  the  Seas"  feature  was  at  the  Castle 
for  an  extended  run.  The  two-reeler,  "Masked 
Raider,"  was  on  the  Chicago  screen  while  the 
State-Lake  was  showing  "Isle  of  Desire,"  three 
reels. 

V 

George  Lainge,  formerly  with  Ascher  Bros, 
and  Fox,  has  taken  over  the  Bell  theatre  on 
Armitage  Avenue  from  Louis  Brecka. 
V 

Jack  Rose,  buyer  and  booker  for  Warners, 
is  opening  his  own  booking  service.  He  will 
have  headquarters  in  the  Standard  Oil  build- 
ing. 

V 

Emma  Abplanalp,  film  board  secretary,  has 
been  hitting  on  all  eight  since  taking  over  the 
local  office  and  her  multifarious  duties  have 
fairly  swamped  her.  As  a  result  she  is  to 
have  the  services  of  a  brand  new  assistant. 
V 

Lawrence  Stein  has  succeeded  A.  W.  Sob- 
ler  as  publicity  and  advertising  director  for 
Warner  theatres.  Sobler  has  joined  J.  C. 
Chrissis  and  Alex  Manta  in  the  formation  of 
a  theatre  circuit. 

V 

Louis  Fleischer  and  Pete  Potenza  have  re- 
opened the  Criterion  theatre  on  Sedgwick 
street. 

V 

Henry  Herbel,  as  the  new  president  of  the 
film  board  of  trade,  has  instituted  a  series  of 
regular  board  meetings  twice  each  month. 
V 

Aaron  Saperstein  hated  to  miss  the  national 
Allied  board  meeting,  but  fortunately  the  af- 
fair was  postponed.  A  number  of  Allied  leaders 
found  themselves  with  local  labor  problems  on 
their  hands  which  required  first  attention  at 
the  beginning  of  the  year. 

V 

A  restraining  injunction  sought  by  Fred  Oser 
and  other  operators  against  Tom  Maloy  was 
denied  before  Judge  Sullivan  in  Superior 
Court  last  week.  Oser  and  his  group  will  file 
an  amended  bill  within  10  days  and  their  at- 
torneys claim  a  legal  victory,  despite  denial 
of  the  motion,  in  the  fact  that  dismissal  of  the 
bill  requested  by  Michael  Ahearn,  Maloy's  at- 
torney, was  refused  by  the  court. 

V 

Balaban  &  Katz's  Covent  theatre  is  now  op- 
erating seven  days  a  week. 

HOLQUIST 

Mayfair  Franchise  Holders 
To  Convene  in  February 

Production  plans  will  be  discussed  at  the 
annual  convention  of  franchise  holders  of 
Mayfair  Pictures  the  last  week  of  February 
in  New  York  or  Chicago.  The  1933-34  pro- 
gram is  expected  to  total  24  pictures,  simi- 
lar to  the  current  season,  with  two  releases 
each  month.  Negatives  have  been  completed 
on  six  of  the  present  lineup  and  it  is  un- 
derstood six  more  are  in  work.  George 
Weeks,  president,  is  expected  to  attend  the 
annual  convention.  He  is  now  on  the  Coast. 


Roxy's  Son  Joins  Agency 

Arthur  Rothafel,  son  of  S.  L.  (Roxy) 
Rothafel,  has  joined  the  radio  department 
of  Fletcher  and  Ellis,  Inc.,  New  York  ad- 
vertising agency. 


WARNING 


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representing  them- 
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week 

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NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  31— Mermaids  wel- 
come New  Year  in  Miami  pool — New  York  police 
capture  king  of  stowaways — Footwear  fashions  for 
1933 — Herbert  H.  Lehman  inaugurated  governor  of 
New  York— Outboard  racers  usher  in  1933  at  Long 
Beach,  Cal. — "Mushers"  compete  in  scenic  setting 
at  Yosemite  National  Park. 

FOX  MOVIETONE  NEWS-No.  32-California  holds 
rose  fete  and  football  classic— Hoover  fishes  off 
Palm  Beach,  Fla. — Japanese  store  swept  by  fire, 
10  dead — Fastest  long  run  speed  made  by  German 
train — John  Masefield,  poet,  arrives  in  New  York 

HEARST  METROTONE  NEWS— No.  230— German 
auto  tr.iin  sets  speed  record — President  fishes  off 
Palm  Beach,  Fla. — Australians  take  to  summer 
sport — So.  California  beats  Pittsburgh — Ohio  lawyers 
appeal  for  released  convicts — Ten  perish  as  fire 
sweeps  Japanese  store — Acrobatic  skaters  perform 
at  Lake  Placid,  N.  Y. 

HEARST  METROTONE  NEWS— No.  231— Oil  tanker, 
afire,  sinks  at  sea — British  aces  patrol  Khyber 
Pass,  India — Repeal  move  wins  in  Senate — Los 
Angeles  zoo  animals  get  etiquette  lessons — United 
States  eagles  in  show  at  Miami — Nation  mourns  as 
Coolidge  is  buried  at  Plymouth,  Vt. 

PARAMOUNT  NEWS— No.  45— Annual  rose  parade 
held  at  Pasadena,  Cal. — Piccard  to  visit  United 
States — Dog  teams  compete  in  derby  at  Yosemite 
Park — Hoover  fishes  with  success  off  Palm  Beach. 

PARAMOUNT  NEWS— No.  46— Surfboard  races  held 
at  Winter  Haven,  Fla. — Ex-Premier  Herriot  ex- 
plains why  he  resigned;  Senator  Johnson  calls  for 
debt  payment — Aniipal  tamer  feeds  leopards  in  Los 
Angeles  zoo — Riviera  season  opens  at  Nice,  France 
— Nation  mourns  as  Coolidge  is  buried  at  Plymouth, 
Vt. — Circus  open  in  London. 

PATHE  NEWS— No.  46— Pictures  of  American  sport 
events — Mr.  and  Mrs.  Hoover  on  last  vacation  trip 
before  leaving  White  House — RKO  Roxy  opens  in 
New  York — Ruth  Elder  says  she  loves  aviation — 
Prominent  New  Yorkers  aid  poor  children— One 
advocate  outlines  technocracy's  purpose. 

PATHE  NEWS— No.  47— Receive  gold  from  England 
—Ski  season  opens  at  Lake  Placid — Rose  pageant 
held  at  Pasadena,  Cal. — Fashion  show  held  in  New 
York — Pictures  of  wrestling  match  in  New  York- 
Niagara  Falls  hotel  destroyed  by  fire — Daredevil 
rides  through  glass  at  Coral  Gables,  Fla. — News 
flashes. 

UNIVERSAL  NEWSPAPER  NEWSREEI  No.  108 

— ^Calvin  Coolidge  dies  at  Northampton,  Mass. — 
Pictures  of  Manchurian  war — Carnival  of  roses 
thrills  crowd  at  Pasadena,  Cal. — Daredevil  motor- 
cyclist performs  at  Miami — ^Junior  billiard  match 
held  in  New  York — Discover  gasoline  in  back  yards 
at  Blackwell,  Okla. — Winter  sports  season  opened 
at    Lake   Placid   So.    California   trims  Pittsburgh. 

UNIVERSAL  NEWSPAPER  NEWSREEI  No.  109— 

Notables  attend  Coolidge  funeral  at  Northampton, 
Mass. — Four  killed  in  mine  labor  trouble  at  Kin- 
caid,  111. — Fliers'  risky  feats  thrill  crowds  at  Miami 
— King  watches  maneuvers  in  Rome,  Italy — Babe 
Didrikson  trains  in  New  York — Non-skid  autos 
tested  in  Paris — Odd  bits  in  today's  news. 


Tobis-Klangfilm  Differences 
To  Be  Discussed  in  Paris 

Differences  between  American  producers 
and  Tobis-Klangfilm  over  latitude  given  the 
German  electrics  in  the  territorial  agree- 
ments signed  with  American  electrics  in 
Paris  in  1929,  will  be  discussed  at  a  con- 
ference in  Paris  this  week.  Sam  Morris, 
head  of  the  Warner-First  National  foreign 
department,  will  represent  Klangfilm  to- 
gether with  several  Klangfilm  officials,  while 
Joseph  H.  Seidelman,  vice-president  of  Par- 
amount International  Corporation,  will  rep- 
resent American  producers. 

Kendell  &  Dasseville  Enter 
Non-Theatrical  Field 

Kendell  &  Dasseville,  acoustical  engineers, 
have  completed  acoustical  treatment  of  the 
Notre  Dame  de  Lourdes  auditorium,  Low- 
ell, Mass.,  which  marked  their  entrance  into 
the  non-theatrical  field. 

The  company  now  has  branches  in  17 
key  cities  and  has  on  its  engineering  stafif 
Dr.  Edward  H.  Pignone,  physicist,  for- 
merly with  Dr.  Lee  DeForest ;  W.  W. 
Waltz,  formerly  with  Western  Electric;  H. 
B.  Harrington,  formerly  with  Sperry  Gyro- 
scope; John  Shaheen,  formerly  with  West- 
inghouse,  and  Arthur  G.  Jennings,  formerly 
with  Western  Electric,  and  Warner  Bros. 


January  14,  1933 


ROUND   TABLE  CLUB 


MANAGE 
ROUND  TABLE  CL 

^An  international  association  of  showmen  meeting  weekly 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress  ^ 


CHARt-t 


BALLYHOO  AND  ADVERTISING! 


THE  ABILITY  TO  DETERMINE  the  right  irom  the  wronq 
and  the  good  from  the  bad  Is  of  even  greater  im- 
portance than  the  ability  to  create.  ...  All  too  often 
many  of  our  best  little  creating  geniuses  pop  out  of  bed 
with  a  "wow"  of  an  idea  and  before  they  think  the  idea 
over  .  .  .  they  have  it  in  the  works  and  then  .  .  .  hell  breaks 
loose  when  they  find  that  they've  pulled  a  boner.  .  .  .  They 
simply  failed  to  analyze  the  idea  from  beginning  to  end 
and  to  figure  out  if  there  were  any  bad  slants  that  might 
bring  about  a  kick-back.  .  .  . 

THIS  IS  ESPECIALLY  TRUE  of  exploitation  and  ballyhoo 
gags.  ,  .  .  Both  are  classified  as  "stunts"  and  all  stunts  must 
be  carefully  thought  out  before  going  through  with  them. 
.  .  .  What  ...  at  first  thought  .  .  .  appears  to  be  a  funny 
ballyhoo  can  oftimes  become  a  headache.  .  .  .  Sending 
any  man  or  group  out  into  the  business  sections  of  your 
city  to  pull  some  gag  or  stage  an  act  ...  or  in  fact  .  .  . 
to  do  anything  to  attract  attention  .  .  .  ought  to  be  sensibly 
worked  out  and  your  own  self  thoroughly  convinced  that 
it  will  not  bring  about  any  adverse  comment.  .  .  . 

IT  THEREFORE  BECOMES  VERY  important  that  you  use 
that  head  of  yours  and  avoid  trouble  .  .  .  don't  develop 
brain-fever  creating  lunatic  ballyhoo  stunts  .  .  .  because 
practically  all  ballyhoos  cost  money,  and  money  should  be 
spent  with  extreme  caution  these  days  .  .  .  maybe  if  you 
were  paying  for  your  various  ballyhoos  out  of  your  own 
pocket  you  would  think  a  few  times  before  plunging  into 
them.  .  .  .  Not  that  we  want  to  throw  cold  water  on 
your  enthusiasm  or  creative  machinery  .  .  .  perish  the 
thought  .  .  .  we  merely  want  to  do  more  thinking  and 
less  rushing  .  .  . 

ENTHUSIASM  IS  A  GREAT  ASSET  .  .  .  any  showman 
who  conscientiously  devotes  time  to  planning  ticket-selling 
ideas  .  .  .  should  be  encouraged  .  .  .  but  he  must  remember 
that  every  cheese  sandwich  isn't  a  banquet  .  .  .  neither  Is 
every  bunch  of  flowers  a  bouquet  .  .  .  (thanks  to  F.  W.) 
...  if  you  go  haywire  Into  every  hair-brained  .  .  .  care- 
lessly planned  stunt  .  .  .  Just  remember  .  .  .  that  is  NOT 
ballyhoo  ...  It  Is  better  captioned  .  .  .  suicide.  .  .  . 

REAL  BALLYHOO  IS  SHOWMANSHIP  .  .  .  of  the 
ticket  selling  variety  .  .  .  those  capable  of  originating  this 
latter  type  are  entitled  to  the  designation  .  .  .  real  show- 
men .  .  .  and  remember  .  .  .  original  Ideas  are  none 
too  numerous  .  . 


j  F  MY  MEMORY  SERVES  ME  right  ...  I  believe  it  was 
I  Roger  W.  Babson,  that  expert  of  economics,  who  made 
the  statement  that  .  .  .  "Well  directed  advertising  can  do 
more  than  any  other  one  factor  to  hasten  economic  re- 
covery in  the  United  States."  .  .  . 

If  this  is  true  about  the  country  In  general  .  .  .  just  think 
how  true  it  must  be  for  theatre  business.  ...  A  business 
whose  very  existence  is  dependent  upon  advertising  in  one 
form  or  another  .  .  .  and  now  with  admissions  at  the  lowest 
level  since  the  start  of  the  depression  we  can  think  of  no 
better  way  of  building  back  to  normalcy  than  through  well 
directed  advertising.  .  .  .  And  .  .  .  surprising  as  it  may  sound 
for  the  moment  ...  we  are  not  going  to  tell  you  that  news- 
paper advertising  is  the  only  good  form  for  theatres  .  .  . 
there  are  others,  and  we'll  touch  on  a  graphic  ex- 
ample to  prove  our  contention  that  "well  directed  adver- 
tising" should  mean  the  best  form  of  advertising  for  the 
individual  situation  involved.  .  .  . 

A  CERTAIN  THEATRE  NOT  FAR  from  New  York  City 
had  been  falling  off  in  receipts  over  a  period  of  three  years 
at  the  rate  of  about  two  hundred  dollars  a  week  each  year 
.  .  .  where  it  was  grossing  an  average  of  eighteen  hundred 
a  week  three  years  ago  it  was  struggling  to  maintain  a 
meagre  twelve  hundred  now.  .  .  .  Recently  the  house 
changed  hands  and   .  .   .  this  is  what  they  did   .  .  . 

THEY  TOOK  A  SMALL  AMOUNT  of  space  in  the  daily 
paper  .  .  .  rates  being  high  and  area  large  .  .  .  they  did 
not  want  to  put  all  their  eggs  in  one  basket  .  .  .  so  .  .  .  only 
three  inches  by  one  column  was  taken  .  .  .  then  they  hired 
a  billposter  and  made  a  complete  coverage  of  their  draw- 
ing radius  through  the  careful  spotting  of  seventy-five 
three-sheets  .  .  .  including  two  on  contract  at  the  local 
railroad  station  ...  a  swell  move  because  thousands  of 
commuters  used  that  station  morning  and  night  .  .  .  then 
they  built  up  a  mailing  list  from  thirteen  hundred  to  six 
thousand  .  .  .  and  still  growing.  .  .  . 

IT  IS  MOST  INTERESTING  to  record  that  since  the 
fourth  week  of  this  diversified  style  in  advertising,  business 
has  been  constantly  mounting  and  is  now  safely  averaging 
over  fourteen  hundred  a  week  and  still  climbing  .  .  .  and 
the  moral  of  this  story  ...  If  it  needs  one  .  .  .  Is  .  .  .  the 
same  medicine  may  kill  one  patient  and  cure  another.  .  .  . 

"CHICK" 


50 


MOTION    PICTURE  HERALD 


January    14,  1933 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


This  Is  no  "gag"  be- 
cause it  happened 
several  times  during 
the  past  year,  but 
we  didn't  know  that 
Dick  had  found  it 
out.  And  boy,  if  you 
could  only  hear 
them  rave  about 
their  hopeful  expec- 
tations of  becoming 
second  Roxys! 
(P.S.— Thanks,  Dick, 
for  that  he-man 
chin.) 


SCHOOL  //^S' 
tM'  RoXV  >jl  ) 


SPECIAL  SIGNS  AND 
DISPLAYS  FEATURED 
CALDWELL  CAMPAIGN 

Special  windows,  rigged  for  both 
fashion  display's  and  cards,  special  sign 
displays,  attractive  posters  and  the  usual 
aggressive  newspaper  campaign,  featured 
work  done  on  "Flesh"  by  Wally  Caldwell, 
manager  of  Loew's  Valentine  Theatre, 
Toledo,  Ohio. 

The  above  included  placing  of  100  Neon 
signs  in  merchants'  windows  in  all  sections 
of  the  city;  sixteen  special  downtown  win- 
dows for  display  of  llxl4's  mounted  on 
theatre  cards ;  special  "Flesh"  fashion  win- 
dow with  huge  cutout  flesh  letters  for  back- 
ground, studded  with  still  and  half-sheet, 
in  large  department  store ;  six  large  still 
displays  in  exclusive  women's  shoe  shop ; 
special  6-sheet  in  large,  empty  store  win- 
dow ;  special  one-sheets  in  lobbies  of  two 
hotels ;  special  art  in  newspapers,  and  the 
usual  Caldwell  coverage  in  local  and  rural 
papers  within  radius  of  50  miles  of  Toledo. 

Just  a  bit  more  evidence  that  Caldwell  is 
putting  forth  his  usual  efforts  on  the  Toledo 
front.  Every  time  we  digest  one  of  his 
campaigns  we  are  impressed  with  the  fact 
that  he  strongly  capitalizes  on  a  wide  ac- 
quantance  among  local  merchants,  an  asset 
which  no  manager  can  acquire  when  faced 
with  constant  transfers.  Loew  men  seem  to 
stay  put  for  a  reasonable  time. 


WHO  SAID  "DEPRESSION"? 


Doesn't  look  like  a  shortage  in  customers 
at  the  United  Artists  Theatre  in  San  Fran- 
cisco when  "The  Kid  from  Spain"  made  its 
popular  price  debut.  Here  is  a  small  por- 
tion of  the  line  which  extended  for  almost 
a  block  and  a  half.  According  to  Man- 
ager Herman  L.  Cohen,  the  picture  broke 
all  attendance  records  over  a  long  period. 


Easy  Method  Bookkeeping  System 

FOR  THEATRES 

(rapyrlghted) 

Consistins  of:  Ledger,  Film  Invoice  Record  and 
Dating  Book,  covering  period  of  two  years. 
Price  Complete,  $7^0 

Ledger  Includes  Income  Tax  Form,  summarized  so  as  to 
place  on  Government  form. 

Prompt  Delivery  on   Rerelot  of  Check 
Address  EASY  METHOD  LEDGER  SYSTEM.  Seymour.  Ind. 


BOSWELL  ORGANIZED 
HIS  BIRTHDAY  CLUB 
WITH  NEWSPAPER  AID 

Birthday  Clubs  such  as  organized  by 
John  H.  Boswell,  manager  of  the  Warner 
theatres  in  Owensboro,  Ky.,  serve  the  dual 
purpose  of  good  will  and  box-officer  booster 
for  the  theatre  and  as  a  corking  reader 
interest  gag  for  the  newspaper  concerned 
in  the  tie-up. 

We  have  at  hand  a  tear  sheet  from  an 
Owensboro  paper  which,  under  a  two  col- 
umn head,  carried  a  story  on  the  Birthday 
Club  following  its  two  weeks'  duration. 
The  writer  called  attention  to  a  Tom  Mix 
picture  as  particularly  interesting  fare  for 
the  many  youngsters  whose  names  were 
listed  below,  through  pointing  out  that  the 
privilege  of  attending  any  show  during  the 
week  was  theirs  for  the  asking.  Children 
were  advised  to  call  at  the  newspaper  office 
for  their  tickets. 

Much  has  been  written  concerning  Birth- 
day Clubs  in  this  department  from  time  to 
time,  ranging  from  information  on  clubs 
formed  among  scholars  to  those  organized 
from  wholesale  listing  of  a  town's  younger 
population.  The  movement  doesn't  even 
have  to  be  confined  to  the  kiddies,  since 
we've  run  across  many  instances  of  sending 
our  tickets  to  members  of  the  older  set. 

Apparently  a  birthday  notice  and  the  gift 
of  tickets,  particularly  when  handled 
through  a  tie-up  with  a  newspaper,  con- 
tinues to  be  one  of  the  sure-fire  methods  of 
stirring  up  publicity  and  good  will  for  the 
sponsors.  Boswell,  by  the  way,  is  one  of 
Lee  Goldberg's  hustling  lieutenants  dowa 
in  the  Louisville  district,  and  we're  glad 
to  hear  about  his  activities  through  the 
courtesy  of,  his  chief.  We'll  be  looking  for 
more  news  from  his  sector. 


WE  HEAR  FROM  NOEL 
ROAKE  'WAY  OVER  IN 
NEW  ZEALAND  HOUSE 

From  far-off  Christchurch,  New  Zealand, 
comes  the  first  contribution  to  the  Club 
from  Noel  Roake,  manager  of  the  Regent 
theatre  there. 

Roake  started  a  lot  of  word-of-mouth 
comment  on  a  picture  by  tying  in  with  a 
local  newspaper  on  a  star-identification 
contest.  Nine  photos  were  each  cut  inta 
three  pieces  and  so  transposed  to  form  nine 
entirely  new  faces,  which  even  their  parents 
wouldn't  recognize.  The  gag  was  to  cut 
them  again  and  realign  the  pieces  in  their 
proper  places.  Through  the  paper  the  the- 
atre offered  passes  to  those  who  success- 
fully demonstrated  their  skill.  The  nine 
published  photos  secured  a  fine  amount  of 
free  space. 

When  playing  "First  Year"  distribution 
of  5,000  "wedding  invitation"  folders  that 
carried  the  Farrell-Gaynor  wedding  scene 
materially  contributed  to  the  good  business 
done  on  this  picture.  The  folders  were  of 
good  stock  and  informed  the  readers  that 
they  were  "cordially  invited  to  the  wed- 
ding of  Janet  Gaynor  and  Charles  Farrell 
at  the  Regent  Theatre." 

We're  mighty  glad  to  number  Roake 
among  the  Club's  correspondents  and  will 
look  forward  to  receipt  of  other  news  from 
his  section  of  the  world.  His  identification 
contest  was  novel  and  no  doubt  caused  many 
a  reader  of  the  paper  to  scratch  his  head  in 
dismay.  We  are  not  informed  how  many 
solved  the  puzzle  but  do  not  imagine  it  was 
any  great  strain  on  the  box  office. 


January    14,  1933 


ROUND    TABLE  CLUB 


51 


BALLY  GAVE  COOPER 
RECORD  BUSINESS  ON 
THIRD   RUN  PICTURE 

Comes  word  from  out  in  Youngstown, 
Ohio,  where  A.  J.  and  E.  B.  Cooper  con- 
trol the  destinies  of  the  Hippodrome  The- 
atre, that  a  third  run  on  "White  Zombie" 
Hned  'em  up  'way  out  to  the  street  and  did 
record  two-day  business.  Stunts  used  turned 
the  trick,  thinks  E.  B.,  hence  he's  passing 
along  the  information. 

A  ballyhoo  truck  with  a  large  frame  made 
to  carry  24-sheets  on  either  side  was  used 
on  the  streets  one  night  from  6.30  to  10.30 
P.  M.  Bright  lights  shone  from  the  "eyes" 
of  the  24  while  baby  spots  were  trained  on 
the  poster.  On  top  of  the  truck  was  a  loud- 
speaker amplified  from  within.  A  "Zom- 
bie" record  with  its  weird  sounds  attracted 
a  lot  of  attention. 

Another  amplifying  system  was  hooked 
up  in  front  of  the  theatre,  with  a  loud- 
speaker atop  the  box  office  playing  a  dupli- 
cate "Zombie"  record.  A  "mike"  was  also 
hooked  up  to  the  system  to  broadcast  a  de- 
scription of  the  picture.  An  outside  bally- 
hoo man  disguised  as  a  "Zombie"  also  did 
effective  work.  Lobby  and  foyer  were 
decked  with  the  title  letters  and  face  of 
"White  Zombie." 

Cooper's  showing  with  the  above  named 
picture  in  view  of  a  third  run  is  certainly 
worthy  of  commendation.  He  gives  full 
credit  to  the  several  ballyhoos  employed. 
We'll  be  interested  to  learn  what  else  is 
going  on  out  his  way. 


Brown  at  Peekslcill 

George  Brown,  recently  with  Publix  The- 
atres as  contact  man  on  the  George  Walsh 
division  in  Pennsylvania  and  New  York,  has 
succeeded  Theodore  M.  Horowitz  as  man- 
ager of  the  Paramount  Theatre  in  Peeks- 
kill,  N.  Y.  Horowitz,  who  resigned,  at  this 
writing  has  not  announced  a  future  con- 
nection. 


ROUND  TABLE  BIOGRAPHIES 

Showbusiness  beckoned  to  Arthur  R.  Joy 
at  the  age  of  18  years  and  he  chose  it  for 
a  career  because  he  liked  being  around  peo- 
ple, which  is  about  as  good  a  reason  as  any 

for  wanting  to  be 
around  a  theatre. 

Arthur  started  in 
down  at  the  bottom 
of  the  ladder, 
working  his  way 
along  the  line  from 
ushering  to  his 
present  position  as 
manager  of  the 
L  i  b  erty  Theatre, 
Trail,  British  Col- 
umbia. He  first 
went  with  the 
Famous  Players 
Canadian  Corp., 
and  has  kept  at  the  game  ever  since,  except 
for  a  brief  period  when  the  glamour  of  a 
newspaperman's  career  temporarily  divorced 
him  from  his  first  love. 

He  was  born  in  Nelson,  B.  C,  on  January 
4th,  1909,  which  classes  him  among  the 
younger  members  of  our  Club,  and  was  edu- 
cated in  public  and  high  schools  of  his  birth- 
place. If  he  had  to  start  all  over  again  he'd 
undoubtedly  choose  the  theatre  as  a  means 
of  livelihood,  he  tells  us,  and  so,  as  far  as 
we  know,  he  is  in  the  game  for  the  balance 
of  his  active  life. 


Arthur  R.  Joy 


"Th^ 
Sh 


owman  s 


Calenda 


JANUARY 

2l$t  Stonewall  Jackson  Born — 1824 

22nd  Conrad  Veidf's  Birthday 

23rd  Ralph  Graves'  Birthday 

John  Hancock  Born — 1737 
Raymond  Griffith's  Birthday 

24th  Jack  Hoxie's  Birthday 

29th  William  McKinley  Born— 1843 

30th  Chinese  New  Year  (D.E.I.) 

Greta  Nissen's  Birthday 

31st  Tallulah  Bankhead's  Birthday 

FEBRUARY 

1st  Clark  Gable's  Birthday 

U.  S.  Flag  Raised  in  Hawaii — 
1893 

Ground  Hog  Day 

2nd  Benny  Rubin's  Birthday 

3rd  Woodrow    Wilson's    Death  — 

1924 

Horace  Greeley  Born — 1811 
Mendelssohn    (German  Com- 
poser) Born 

4th  Col.    Lindbergh's    Birthday  — 

1904 

Massachusetts    Ratified    U.  S. 
Constitution — 1788 
Ramon  Novarro's  Birthday 
Aaron  Burr  Born — 1 756 
Walter  Catlett's  Birthday 

7th  Charl  es  Dickens  Born — 1812 

First  Telephone  Made  by 
Thomas  Watson  for  Bell — 1875 

8th  Charles  Ruggles'  Birthday 

8th  to  14th  Boy  Scout  Week   (23rd  An- 
niversary) 

9th  Nebraska  Admitted  to  Union 

—1867 

Ronald  Coleman's  Birthday 
James  Murray's  Birthday 

nth  Daniel  Boone  Born — 1734 

Thomas  Edison  Born — 1847 

I2th  Abraham  Lincoln  Born — 1809 

William  Collier,  Jr.'s  Birthday 

14th  St.  Valentine's  Day 

Arizona  Admitted  to  Union — 
1912 


TWO  FRONTS  TURNED 
OUT  IN  NEWARK  BY 
MURPHY  AND  LEACH 

The  accompanying  illustrations  show 
view  of  two  lobby  displays  turned  out  re 
cently  by  Clem  Murphy  and  Walter  Leach, 
respectively  managing  director  and  assist- 
ant manager  of  the  Branford  Theatre, 
Newark,  N.  J. 


Aside  from  the  fact  that  both  displays 
were  very  attractive  it  is  interesting  to 
note  that  they  cost  the  management  "pea- 
nuts." Without  an  art  department  and  with 
little  outside  aid.  Murphy  saved  the  ex- 
chequer at  least  $100  when  building  this 
front,  which  was  appai'ently  used  for  both 
"Air  Mail"  and  "Fugitive"  by  making 
slight  alterations.  The  inner  display  was  a 
corker,  too,  we  hear,  but  no  photo  is  avail- 
able at  present. 


Thanks  to  the  loquacious  Mr.  Zimbalist, 
member  of  Don  Jacocks'  publicity  gang,  for 
passing  the  photos  along,  and  congratula- 
tions to  Murphy  and  Leach  for  turning  out 
effective  displays  at  low  cost.  We  shall 
look  forward  to  hearing  more  news  from 
the  Warner-Stanley-Fabian  showmen. 


MacPHERSON  TIED  UP 
WITH  NEWSPAPER  FOR 
XMAS  BENEFIT  SHOW 

It's  been  some  time  since  we  last  heard 
from  G.  MacPherson,  operator  of  the  the- 
atre out  in  Nubieber,  Calif.,  an  interesting 
Californian  development  described  by  its 
local  newspaper  as  "where  the  railroads 
meet." 

We  note  by  the  same  newspaper  that 
MacPherson  and  it  got  together  for  a  Big 
Benefit  Show  to  provide  Xmas  baskets  for 
the  needy  and  that  the  paper  contributed  a 
full  page  ad  to  publicize  the  occasion.  That's 
cooperation,  all  right,  and  more  power  to 
our  friend  Mack  for  his  share  in  putting 
over  the  good  work.  He  promises  to  tell 
us  about  his  activities  in  future  commuica- 
tions. 


52  MOTION    PICTURE  HERALD 

KEEPING   UP  WITH   THE  TIMES 

By  GUY  JONES 

KM  60NNA5END 


WHAT  ARE  YOU  IT  TO  -  WHAT  THE 

OOINOTODOWITH  PICTURE  DID  FOR 

TH' KODAK  PiaURB?  ME  DEP'XOFTHt 


Many  a  true  word  has  been  said  in  jest   .   .    .  ! 


BILL  BYERS  TURNED 
OUT  FINE  CAMPAIGN 
ON  GALA  SHOW  MONTH 

A  special  newspaper  section  that  was  a 
distinct  credit  to  its  makers,  a  radio  pro- 
gram running  through  the  week,  street  car 
and  out  of  town  advertising,  were  features 
of  the  campaign  made  on  Gala  Show  Sea- 
son by  Bill  Byers,  manager  of  the  Plaza 


Theatre,  Asheville,  N.  C,  and  others  on 
the  staff  of  Publix-Bamford  in  that  city. 

The  men  who  got  out  the  special  news- 
paper section  of  16  pages  obviously  put 
time  and  thought  on  the  making  of  it,  judg- 
ing from  its  attractive  appearance  and 
novelty  of  make-up.  The  front  page  was 
devoted  to  stories  concerning  product  to 
be  shown  by  Publix-Bamford  theatres  in 
Asheville  and  a  boxed  message  from  the 
Mayor.  Succeeding  pages  carried  a  wide 
assortment  of  stories  and  Hollywood  anec- 
dotes of  interest  to  the  fans  and  a  tnost 
profitable  quota  of  merchant  advertising. 
A  striking  and  attractive  feature  of  prac- 
tically every  ad  was  the  insertion  of  some 
scene  mat  from  a  picture  and  cleverly  writ- 
ten copy  tying  up  the  mat  with  the  ad.  We 
have  observed  isolated  instances  of  this 
practice  but  never  such  an  elaborate  carry- 
ing out  of  the  scheme  from  cover  to  cover. 
The  "Club  Medal"  to  the  fellows  who  did 
the  work !  Through  the  medium  of  the 
Sunday  edition  of  the  newspaper  50,000 
copies  went  into  50,000  homes  in  western 
North  Carolina. 


All  newspapers  within  a  fifty  mile  radius 
of  Asheville  ran  2-column  ten-inch  ads, 
scene  mats  and  notices  in  return  for  passes. 
The  local  radio  broadcasting  station  pre- 
sented an  opening  program  on  Sunday  and 
continued  it  through  the  week.  Attractive 
window  displays  were  arranged  and  street 
cars  carried  large  cloth  banners  during  the 
entire  period,  as  the  accompanying  photos 
bear  evidence.  One  thousand  paper  cards 
were  posted  ten  days  in  advance.  All  the- 
atres were  dressed  in  Fall  colors  of  yellow 
and  black,  which  was  the  same  color  scheme 
carried  out  on  all  advertising  matter  dur- 
ing the  drive. 

Full  credit  to  Bill  Byers  and  the  other 
Publix-Bamford  boys  down  in  Asheville  for 
planning  and  executing  a  drive  marked  by 
many  effective  advertising  novelties.  That 
this  campaign  was  scheduled  for  the  month 
of  November  is  no  particular  reason  why 
it  couldn't  be  pulled  any  time  from  now  on 
until  beginning  of  the  Lenten  season.  Let's 
hope  that  other  aggressive  showmen  in  this 


Club  become  inspired  by  the  fine  showing 
made  by  Byers  and  the  rest  of  Asheville 
managers  in  their  efforts  to  boost  city  trade 
in  general  by  staging  a  Gala  Show  Month. 


January    14,  1933 

BUCHANANS  OPEN 
THEIR  NEW  HOUSE 
IN  ASHVILLE,  OHIO 

A  long  awaited  event  was  realized  a  few 
weeks  ago  when  Mr.  and  Mrs.  A.  G.  Bu- 
chanan, husband-and-wife  operators  of  the 
Dreamland  Theatre,  Ashville,  and  two 
recently  elected  members  of  this  Club, 
opened  the  doors  of  their  new  house  to  the 
public. 

Even  though  Ashville  was  well  aware 
that  a  new  theatre  was  in  its  midst,  the 
Buchanans  took  pains  to  advertise  heavily 
in  local  newspapers  and  by  wide  distribu- 
tion of  special  heralds.  One  of  their  heralds 
carried  a  personal  message  from  the  man- 
ager and  stated  that  "for  ten  years  he  had 
been  in  this  hectic  game  called  showbusi- 
ness,  had  looked  at  many  pictures — some 
good,  some  bad — but  never  had  he  seen 
such  a  worth-while  line-up  of  product  as 
on  the  way  to  the  Dreamland,"  etc.  Another 
herald  also  stressed  the  high  calibre  of 
coming  attractions. 

In  a  wide-measure  column  on  the  edi- 
torial page  of  the  newspaper  the  editor  de- 
voted a  good  sized  story  to  the  local  open- 
ing, even  mentioning  title  of  the  first 
attraction  to  be  shown  at  the  new  playhouse. 
The  editorial  also  voiced  the  Buchanans' 
appreciation  to  "each  and  every  business 
man  in  town  for  the  cooperation." 

With  a  nice  new  house  to  do  business 
in  we  know  Mr.  and  Mrs.  Buchanan  will 
be  very  much  on  the  job  of  show-selling. 
Here's  wishing  both  lots  of  luck  and  a 
hope  they  will  keep  their  Club  regtdarly 
posted  on  all  that  they  are  doing  to  pro- 
mote satisfactory  returns  at  the  box  office. 


EGAN  GAVE  COUNTY 
FAIR  ATMOSPHERE 
TO   RELIEF  MATINEE 

We  might  have  known  that  Pete  Egan, 
manager  of  the  Palace  Theatre,  Calgary, 
Canada,  would  inject  something  different  in 
the  proceedings  when  he  staged  his  first 
"Vegetable  Matinee,"  which,  according  to 
reports,  must  have  taken  on  appearance  of 
County  Fair. 

His  affair  was  different  in  that  the  vege- 
tables were  judged  as  to  size,  quality,  etc., 
and  each  of  the  winners  received  a  pass 
for  three  to  a  regular  performance  at  the 
Palace.  Awards  were  made  after  the 
show. 

Over  1,600  youngsters  brought  enough 
fine  produce  to  the  theatre  to  fill  two  large 
trucks  supplied  by  the  "Calgary  Herald" 
and  tax  the  muscles  of  a  whole  troop  of 
Boy  Scouts  on  hand  to  assist  with  loading. 
Not  content  to  bring  a  half-dozen  vegeta- 
bles in  lieu  of  admission  to  the  matinee,  a 
majority  of  the  kiddies  brought  whole  sacks 
of  potatoes,  cabbage,  beets,  melons  and 
whatnot.  The  show  was  made  possible 
through  cooperation  of  the  Projectionists* 
Union,  Pete  Egan  and  his  staff  and  the 
Scout  Troop. 

Judging  of  the  prize  vegetables  certainly 
gave  Pete's  affair  a  novel  twist  and  addi- 
tional interest,  so  we're  passing  along  his 
idea  for  others  to  consider  in  case  they  con- 
template holding  one  of  these  popular  mati- 
nees to  relieve  the  poor  in  their  neighbor- 
hoods. About  at  this  writing,  we  can  guess 
that  Showman  Egan  is  up  to  his  neck  with 
preparations  for  a  Toy  Matinee  and,  if  so, 
we'll  tell  you  more  next  time  we  hear  from 
Calgary. 


January    14,  1933 


ROUND    TABLE  CLUB 


53 


NEWSPAPER  AD  WAS 
FEATURE  OF  WORK 
DONE  BY  PAT  McGEE 

Included  in  the  campaign  made  on  "If  I 
Had  a  Million"  by  Pat  McGee,  manager  of 
Regal  Theatres,  Oklahoma  City,  Okla.,  was 
the  attractive  ad  pictured  here.  As  far  as 
we  can  see  it  has  all  the  ear-marks  of  hav- 
ing been  turned  out  by  Pat  himself,  from 
the  catchl'ne  at  top  right  through.  Note 
the  box  up  in  the  left  hand  corner,  in 
which  McGee  personally  endorsed  the  pic- 
ture, and  also  the  strip  of  photos  showing 
players  in  character. 

Other  features  of  the  campaign  included 
showing  of  a  two-frame  trailer  in  five  other 


We're  proud  to  preiseiTt 

IF  I  HAD  A 
MIUION 


MS  his  sou-' 


Wo  on't  recommend  thii  one  too  highlyl  ...  it 
hu  <Ter/thing!  .,,  .  m  uoutujI  (tory  DltANU. 
.  .  .  COMEDY  .  .  .  STARK  TRAGEDY  . 

HILARIOUS  SLAPSTICK  It's  h  djzilinelv 

different  as  Day  ij  from  Night! 

Just  imas{ne!  .  .  .  Wliac  would  YOU  do  if  some 
one  suddenly  give  you  i  million  dollars  ,  .  .  then 
try  to  guess  whai  these  ten  people  did  when  thii 
forti^aie  thing  happened  to  them  ...  but  better 
itill,  hurry  over  here  ?nd  see  for  yourself. 

Starts 


FRIDAY! 


The  AUTHORS: 

O'over  lones.  Wm  Sfavfns  Mc- 
Nutt,  Tiffany  Thayer,  Er.ist 
Lubitsch.  Oliver  H  P  Carrett, 
Whitney  Bol(Qn.  Stu.vt  Boylan! 
Walter  DeLeon  and  many  otficrs! 

The  DIRECTORS: 

James  Cru3c.  Ernst  ilubitsch. 
Norman  Tflurog,  Norman  Mac- 
Leod. Stephen  Roberts.  Wm,  A. 

Seiter.  Bruce  Humberstone.  .  .  , 

 And  the  CASTl  ^m^\ 

GARY  COOPER,  GEORGE  RAFT 

Wynne  GIBSON,  Cf!as._  LAUCHTON.  Jack 
OAKIE,    Frances    DEE,    Chas.  RUCCLES 
Alison  SKIPWORTH 
Richard  BENNETT 

C,  FIELDS— MAY  ROBION— BOBCO  KAKNS 
LIICIEN  UTTIBFIELD.  OtKV  EAYMONST 
MARY  &OLAND 


Tonilt 

"I  AM  A  FUGITIVE" 


Capital 


theatres  three  weeks  in  advance;  three  fif- 
teen-minute radio  broadcasts  of  a  review 
of  the  pictuire  by  local  critic;  a  lobby 
display  which  emphasized  illustrations  of 
entire  cast ;  marquee  display  based  on  prom- 
inence of  players  to  be  seen  in  picture;  fea- 
turing of  title  by  special,  double-faced 
electric  sign  above  marquee;  special  screen- 
ing for  about  300  local  people  four  days  in 
advance  of  opening ;  box  office  enclosed  to 


REVIVING  AMATEUR  NIGHTS! 

This  good  old  box  office  stimulant  has  again  proven  its  worth  for  quite  a  few  theatres  in 
the  eastern  and  midwestern  territories  and  will  bear  serious  consideration  from  showmen  who 
feel  that  it  may  be  worth  repeating  as  an  aid  to  some  particularly  off-night. 

The  question  of  whether  you  should  use  strictly  local  amateurs  or  engage  some  of  the  so-called 
professional  amateurs  is  a  point  to  be  decided  by  the  man  who  runs  the  house.  It  is,  really,  of 
no  great  importance.  If  your  town  or  community  has  a  good  percentage  of  talented  young 
people  by  reason  of  their  interest  in  amateur  theatricals,  etc.,  then  you  may  find  it  a  simple 
proposition  to  get  enough  of  them  enrolled  so  as  to  present  some  semblance  of  a  real  enter- 
taining amateur  night.  If  such  talent  is  lacking  in  numbers  sufficient  to  accomplish  this  purpose 
then  it  may  be  very  desirable  to  engage  the  other  kind. 

A  good  master  of  ceremonies  is  of  major  importance  for  two  reasons;  first,  he  can  tie  the 
show  together  and  keep  up  the  interest;  second,  he  can  keep  the  rowdy  element  in  the  audience 
in  check.  Next  to  the  M.  C,  you  must  have  either  a  good  small  orchestra,  preferably  with  real 
vaudeville  experience  and  capable  of  following  the  amazing  trail  of  an  amateur  who  goes  hay- 
wire and  needs  help,  or  a  pianist  of  equal  competence. 

Throw  your  make-believe  dignity  Into  the  ash  can  and  see  If  this  gag  is  not  worth  a  try.  Just 
remember  this:  If  it  goes  over  at  all  it  will  be  a  box  office  smash  for  weeks  on  end,  or  just  so 
long  as  you  are  able  to  keep  up  the  local  interest  because  of  the  good  show  and  fun  the  audi- 
ence gets  out  of  it. 


represent  paying  teller's  window  in  bank, 
and  all  other  usual  items,  such  as  de  luxe 
screen  trailer  service,  supplementary  ads 
after  opening,  etc. 

We  believe  it  will  pay  to  give  some 
thoueht  to  the  campaign  briefly  outlined 
above,  because  of  the  excellent  returns  re- 
ported on  the  Oklahoma  City  engagement. 
We  hear  the  show  did  much  better  there 
than  in  other  sections  and  this  was  un- 
doubtedly due  to  the  way  McGee  put  it 
over.  Note  that  player  prominence  was 
strongly  stressed. 


FOURMET-McDONALD'S 
FINE  CO-OPS;  ALSO 
AN  IDEA  ON  CHAPLIN 

We  are  indebted  to  Jennings  McDonald, 
assistant  to  Manager  Fourmet  at  the  Ella- 
nay  Theatre,  El  Paso,  Texas,  for  sending  in 
some  data  on  the  campaign  they  made  on 
"Bring  'Em  Back,"  and  while  it's  a  little 
late  to  be  making  reports  on  that  picture, 
it's  not  a  bit  too  late  to  compliment  this 
pair  on  the  fine  showing  they  made  in  the 
matter  of  cooperative  advertising. 

Backed  up  by  the  Chamber  of  Commerce, 
which  they  sold  the  idea  of  tying  in  a 
Dollar  Day  in  conjunction  with  copy  using 
picture's  title,  a  full  page  and  an  exten- 
sive assortment  of  smaller  display  ads  were 
promoted  for  the  occasion.  AH  merchants 
fully  cooperated  by  staging  "Bring  'Em 
Back  Alive"  sales,  use  of  window  displays 
and  slogan  stickers,  all  in  addition  to  regu- 
lar advertising  and  exploitation  activities 
by  the  theatre. 

We  recently  listed  McDonald  among  the 
Assistant  Round  Tablers  and  before  we 
sign  off  on  what's  going  on  at  the  Ellanay, 


CUTTING  THE  ELECTRIC  BILLS! 

Since  economy  should  be  the  keynote  of  your  present  operating  methods  we  would  particu- 
larly stress  the  great  savings  that  can  be  efFected  In  electric  light  consumption. 

In  a  six-hundred-seat  neighborhood  theatre  a  saving  of  twelve  dollars  a  week  was  realized  In 
the  following  manner:  Instead  of  using  three  rows  of  lights  on  the  marquee  border  the  center 
line  was  eliminated  and  dead  bulbs  screwed  Into  the  sockets.  Under  the  marquee,  which  was 
arranged  In  squares,  every  other  lamp  on  the  inside  squares  of  the  ceiling  was  turned  ofF.  Inside 
the  theatre  a  decorative  dome  was  changed  from  twenty-five  watt  lamps  to  ten  with  very  little 
noticeable  difference  In  the  general  effect. 

Similar  savings  In  wattage  was  made  all  through  the  house,  with  no  sacrifice  to  brightness 
where  brightness  was  needed.  In  other  words,  Insftead  of  just  letting  the  usual  wattage  burn  up 
a  smart  showman  can  cut  down  considerably,  thereby  saving  a  lot  of  money. 

As  a  suggestion;  take  a  morning  In  the  very  near  future  and  start  at  the  top  of  the  house, 
work  your  way  down  through  the  auditorium,  lobby  and  even  the  cellars;  taking  note  of  everv 
socket  where  a  lamp  of  smaller  wattage  can  be  substituted  or  the  light  turned  ofF  entirely.  You'll 
be  surprised  to  find  how  many  pennies  you  can  save. 


we'll  jot  down  a  couple  of  showselling  sug- 
gestions Mack  made  on  the  forthcoming 
Charlie  Chaplin  pictures,  even  though  he 
doubts  that  his  house  will  play  the  films. 

He  thinks  transportation — say  a  matter  of 
five  miles  or  so — might  be  promoted  for  one 
of  the  ushers,  who  is  to  be  dressed  in  Chap- 
lin costume.  On  arrival  at  the  local  depot 
he  is  to  be  received  by  a  committee  and 
given  an  ovation.  A  tie-up  with  the  news- 
paper should  be  made  to  have  photographers 
on  hand  in  order  to  provide  publicity  for 
that  end.  A  band  and  parade  of  autos  with 
banners  might  also  be  promoted.  Mack 
also  thinks  the  head  of  Chaplin,  such  as  the 
one  run  in  the  Herald,  could  be  used  for 
a  tie-up  with  a  newspaper  to  enlist  juvenile 
interest  through  filling  in  the  missing  con- 
tour of  the  face.  A  Charlie  Chaplin  Club 
could  be  formed  and  some  award  made  for 
best  efforts,  together  with  gift  of  a  small 
lead  pin  for  the  youngsters  to  wear  on 
their  coat  lapels.  Mack  has  an  idea  that 
merchants,  in  addition  to  the  newspaper, 
would  get  behind  this  gag  for  the  entire 
series. 

Okay,  Jennings,  and  thanks  for  sending 
the  Club  word  of  what  your  boss,  Phil 
Fourmet,  and  you  are  doing  to  put  the 
Ellanay  over  the  top.  Looks  to  us  as 
though  the  two  of  you  have  formed  an 
effective  combination.  Let's  hear  more  about 
what's  going  on  and  please  give  our  kindest 
wishes  to  Manager  Fourmet. 


FOREIGN  DISPLAY! 


Above  is  a  Finnish  poster  artist's  con- 
ception of  "Mat!  Hari"  and  used  in  con- 
nection with  the  picture's  premiere  at 
Helsingfors.  R.  O.  Schoham,  M-G-M  man- 
ager in  that  city,  also  arranged  for  a  large 
display  of  different  Garbo  portraits  and 
stills  dating  back  to  her  first  appearance  in 
films. 


54 


MOTION    PICTURE  HERALD 


January    14,  1933 


WE  OFTEN  WONDER!  By  lou  sylvester 


IF  WITH  OUR  LAST 
YEARS  EXPEKlEMCi 
WE  CAN  OIVE  THIS 


MacLEVY  GRABBING 
PLENTY  FREE  SPACE 
IN  L  I.  NEWSPAPER 

Judging  the  contents  of  a  Long  Island 
newspaper  which  enjoys  an  extensive  cir- 
culation in  Queens,  N,  Y.,  it  is  quite  evident 
that  Monty  MacLevy,  former  manager  of 
the  Savoy  Theatre  and  publicity  director 
of  the  Randforce  Circuit,  Brooklyn,  is  very 
much  on  his  toes  with  his  new  job  as 
general  manager,  operating  in  various  Long 
Island  communities. 

The  particular  issue  at  hand  carried  a 
front  page  streamer  head  to  effect  that  two 
of  Monty's  charges  and  the  newspaper  had 
tied  up  for  organization  of  a  Buck  Jones 
Rangers  Club.  A  two-column  story  fol- 
lowed. A  large  two-column  holiday  box 
with  cut  of  Santa  on  the  front  page  also 
listed  two  of  the  theatres  among  prominent 
business  and  professional  men  who  ex- 
tended the  season's  greetings  to  readers. 

The  second  page  carried  a  jump  story 
on  the  Rangers  Club,  together  with  a  story 
announcing  the  winners  of  a  George  Wash- 
ington statuette  painting  contest,  arranged 
by  MacLevy  and  participated  in  by  40-odd 
boys  and  girls.  Another  story  on  the  third 
page  stated  that  Manager  MacLevy  was 
conducting  a  balloting  stunt  for  revival  of 
former  film  hits  and  announced  the  date  for 
showing  of  the  first  picture  chosen  by  popu- 
lar request. 

On  the  fourth  page  (editorial)  under  the 
head  "Mighty  Good  Work,"  the  lead  edi- 
torial, it  mentioned  MacLevy  as  one  of  the 
leaders  in  the  Xmas  relief  work  being  done 
in  St.  Albans  and  Springfield  Gardens;  on 
the  sixth  page  mention  was  made  that  the 
Welfare  Council  would  meet  and  discuss 
distribution  of  articles  received  at  the  Gar- 
den Theatre's  Benefit  Matinee  and  the 
seventh  carried  a  long  single  column  story 
and  art  on  "Great  Shows  in  St.  Albans  This 
Week."  Owing  to  a  full  measure  ad  he 
missed  the  eighth  and  last  page. 

Pretty  good  work  for  a  man  who  bounced 


into  a  new  setting  just  a  few  weeks  ago, 
don't  you  think?  This  is  only  a  starter; 
we'll  have  more  to  tell  you  of  Monty's  ac- 
tivities in  the  near  future,  or  else  we're 
guessing  all  wrong. 


CHAIN  GANG  BALLYHOO! 


Above  is  a  photo  of  the  four  men  used 
by  Lou  Metzger,  of  the  New  Spreckles  The- 
atre, San  Diego,  Calif.,  to  ballyhoo  "Fugi- 
tive." Dressed  in  convict  uniforms  and 
hooked  to  one  another  by  chains,  they 
paraded  the  streets  from  morning  till  night. 


ACCORDING  TO  PAPER 
W.  EUBANKS  IS  "MOST 
USEFUL  MAN"  IN  TOWN 

Newspaper  clippings  tell  an  interesting 
story  concerning  recent  activities  of  W.  H. 
Eubanks,  manager  of  the  Richmond  The- 
atre, Rockingham,  N.  C,  and  supervisor  ot 
the  Temple  at  Sanford  and  the  Gem  at 
Clinton,  N.  C. 

First  let's  start  off  with  a  little  blurb  about 
"Cotton"  himself,  which  will  inform  you 
all  that  he  won  the  local  Civitan  Club's 
coveted  honor  of  being  adjudged  "most  use- 
ful citizen  for  the  year  1932."  His  work 
with  the  Boy  Scouts  and  general  all-round 
charitable  endeavors  was  responsible  for 
this  signal  honor. 

While  on  the  subject  of  Boy  Scouts  let  us 
state  that  Scoutmaster  Eubanks  and  his 
troop  made  a  Xmas  toy  matinee  an  event 
long  to  be  remembered  among  the  poor  of 
the  city.  Youngsters  were  admitted  to  the 
show  by  bringing  along  one  of  their  old 
toys,  all  of  which  were  later  put  in  shape 
for  distribution  among  the  needy. 

Not  a  whit  less  popular  and  more  to  the 
liking  of  the  older  folk  was  another  free 
show  held  to  gather  different  articles  of 
food  for  the  poor.  More  than  three  tons  of 
foodstuffs  were  collected  at  the  theatre  in 
lieu  of  admission  and  later  distributed  by 
a  committee  from  the  several  local  churches. 

Other  holiday  activities  included  invita- 
tions to  every  deserving  youngster  in  town 
to  witness  a  free  show  and  entertainment 
of  the  football  squad  of  Rockingham  High 
School,  the  latter  an  occasion  sponsored  by 
a  city  club  and  given  the  boys  as  a  tribute 
to  the  fine  showing  made  this  season  in  their 
schedule  of  games. 

It  is  easy  to  see  that  W.  H.  "Cotton"  Eu- 
banks is  thoroughly  familiar  with  what's 
on  in  the  many  phases  of  community  life 
down  in  his  town  and  is  consequently  rated 
as  a  highly  desired  citizen.  It  is  therefore 
not  surprising  that  he  figures  so  promi- 
nently in  local  newspaper  columns  and  that 
his  theatres  are  enjoying  a  relatively  healthy 
trade.  From  past  observations  it  certainly 
looks  as  though  the  theatre  man  who  gets 
to  be  a  part  of  civic  life  in  his  town  invaria- 
bly reaps  a  reward.  We'll  bank  on  Eubanks. 


Goldblatt's  Greetings! 

Sam  Goldblatt,  manager  of  the  Park  Lane 
Theatre,  New  York  City,  collaborated  with 
the  nearest  Chinese  laundryman  in  his  neigh- 
borhood in  the  getting  up  a  Xmas  herald. 
Chinese  characters  were  printed  on  a  pink 
slip  of  paper,  followed  by  copy  stating: 
"Which  Means  Merry  Xmas  and  Happy 
New  Year  to  You  From  Sam  Goldblatt  of 
the  Park  Lane  Theatre." 


BIRTHDAY  GREETINGS  TO  THESE  MEMBERS! 


A.  E.  Ableson 
Ralph  Allan 
L.  W.  Bevel 
Henry  W.  Beuttel 
J.  D.  Braunagel 
David  M.  Brotman 
William  Collins 
Max  Chimes 
M.  E.  Cowan 
Claude  L.  Davis 
F.  E.  Drachman 
Elmer  Field 
Claude  L.  Flater 


J.  A.  Greer 
Robert  E.  Holmes 
Joseph  Josack 
Arthur  Joy 
F.  H.  Jones,  Jr. 
Harry  E.  Jones 
Howard  Kahn 
Mark  T.  Kempenich 
Frank  X.  Linn 
Jack  Lykes 
Miller  Meriwether 
Alexander  Maus 
J.  Edwin  Milstein 


John  R.  Minhinnick 
Fred  E.  Moree 
William  L.  Miller 
W.  Lynn  Reynolds 
Harry  M.  Rouda 
Elie  J.  Saul 
C.  R.  Stoflet 
W.  L.  Stratton 
Eugene  O.  Stutenroth 
Lawrence  Waters 
Mrs.  Laura  Wernick 
John  C.  White,  Jr. 
Gene  Yarnell 


January   14.  1933 


ROUND   TABLE  CLUB 


55 


•V 


TOMORROW 

SU'/Z^e  the  Deat/i  of  You  I 

You'll  howl  at  th«  spinster  who 
loarnftJ  to  say  "scram".. .  made 
the  cops  look  sick,  and  slJlved  the 


[-"Th*  MUMMY" 


PiNGUIH  Pool 


RKO-Ra<lia  Pictur*  With 

Edna  May  OLIVER 
JAMES  GLEASON 

Ma*  CLARKE,  Donafd  COOK 
Robart  ARMSTRONO 


ISLE  OF  DESIRE' 


,ovt,  lifa  ond  lougMcr  in 
)  iioplcol  Edvn  —  odualljr 
fif m«  d  in  a  So  u '  h  S  ■  o  po  ro  dii  r 


CHICAGO^  NIW  HOMI  OF  klO  PiaURES 

ORIENTAL 

(TTn  dolpm    ns*p  state 

I,  9  a.  m.  re  «  p.  m. —  SMOKING  ON  MEZZANIh 

LOVE'S  MOST  SUBLIME 
BLAZE  OF  ECSTACY! 

TO  ARMS  * 

hTlEn' HAYES 

GARY  COOPER      ADOLPHE  MENJOU 

anvell  lo  Arms"  is  cxeellenlly  done, 
oroducei  ought  lo  be  corgratulatefl 

Carol  frlnl:,  E±am 

*  *  »  *  * 


NOW  IN  ITS 

5^  HIT, 
week! 

It  if  vvidantthal 
Nsw  Yorkert 
find  this  frank 
portrayal  of  the 
lova  life  of  real 
people,  a  wel- 
comtt  change 
from  the  sugary 
sequence  of  the 
conve  nl  ional 
love  story. 

3Sc  to  1  P.  M. 


RIVOtI 

BtMdwroy  «l  49lh  St. 


COLMAN 

Vl/  /  KAY  PRANOS 


U.  S.  Gc.»t.T«i  INCLUDEDl 
EVENINGS— SUNDAYS  «nd 
r  J-l  HOLIDAYS  ili.t  2:10  p. 

CHILDREN  —  MATINEES  & 
SUNDAYS  AND  HOLIDAYS 


SHOWUEU  IN  SMALLER  COMlimilTIES 
ARE  ALWAYS  INTERESTED  IN  THB 
NEWSPAPER  ADS  OF  THE  LAROBR 
CITIES.     ABOVE  THE  LINE  TO 
SHOW  you  HOW  OHIOAOO  ADVER- 
TISES, WHILE  BELOW  YOU  OAH 
SEE  SOME  OF  THE  ADS  BEINO 
CREATED  FOR  NEW  YORK  H0USE3I 


"You  needn't  tell  me  I'm  a 
bad  woman ...  I  KNOW  IT!" 


every  oneof  thera !' '  RUTH  ■ 


-AND  a  tml  itaf  ■how--'Momln(,No0n  *ml  Nlvht"  | 

wlih  'SAMARA"  lit*  mar  ofAmerlMna"  4    j  'T^jyjJ,^ 


crBtm.  Divid  R«i.  Conductar 


tm  PAMOUS  OftlOtMUk 


THEY  STOOD  UP 
•  •  •  AND  CHEERED  I 

Last  night  sow  the  wildest  demon- 
stration of  approval  in  the  history 
of  the  American  theatre 
at  the  premiere  of 


3  Shows  on  Satardav 
2:45,  8;45  &  11:30  P.M. 

Sunday 
3,  5:45  and  8:.*5  P.  M. 
Twice  daily  2:45  and  8:45 


^CLARK  GABLE 

„       in  €uqsM£  O'fUUlk.  Clauic 

STRANGE, 
INTERUIDE 


ALEXANDER.  KIRKLANO 

B.  WALTHALL 
MAUREEN  O'SULLIVAN 


DOORS  OPEN  TODAY  10:30  A. 


fJl  BROOKLYN  / 

^yargmmmt 

Direct  from  Broadway 

IF  I  HAD  A 
MILLION 


W.  C  Finldi- 
RoiCM  Korni 


Klehqrd  8enii«)i 
Gene  fio/mond 


IN  PERSON 

RUSS  COLUMBO 

MONTE  BLUE 


TODAYI  The  New  York  Paramount  Slashes  Prices  with  this  Great  Shew( 


MC  Op.ning 
Nil  I  P.M. 


CCC    IP.  M.  I06P.M. 

(lax  inc!ud«dl 


O  C  C  6  P.AlV  te  Closina 
(tox  Includad) 


On  rho  Scr*«n 


1 20  million  people  poid 
piflnly  lo  make  Ihit 
greal  picture  poisiblel 
^  nUe     ^  grand  stors 

BILLION 
DOLLAR 
SCANDAL 

ParomDvnF-i  2nd  big  hjf  af  193]  wi'lh 

ROBERT  ARMSTRONG 
CONSTANCE  CUMMINGS 

Jama*  Oiaaion  -  Olgo  Kadanovo 
Frank  Morgan      .      Irving  Pichtl 
WarT*it  Hymtr 


Reunited  en  B'way 
f«r  one  weak  only) 

TOGETHER  —  IN  PERSON ! 


CTh  NEW  YORK  / 

Inartunaunt. 


RUBINOFF 

Eddi*Ciinlor'ico.iia(ef  radio 

and  Cast  of  75 


"GRAND  HOTEL" 

^Wh  Cantor  os  Gorbo 
and  Jesse!  oi  Barrymore  I 


56 


MOTION    PICTURE  HERALD 


January    14,  1933 


COTTON  CABIN  IN  CALGARY! 


alCMARtDAATMELMESS  m-pCABlN  IN  THE  COTTOU  VBUTH  CHATTESTOH-THE  CRASN 


IT'S  quite  a  distance  from  Calgary  wheat 
fields  to  the  cotton  bottoms  below  the 
Mason-Dixon  Line,  but  that  didn't  prevent 
Pete  Egan,  manager  of  the  Palace  Theatre, 
Calgary,  Canada,  from  building  a  miniature 
cabin  in  his  theatre  to  provide  atmosphere 
for  "Cabin  in  the  Cotton."  You  can  see 
from  the  accompanying  photo  that  there's 
even  stalks  of  cotton  or  something  that  looks 
like  it,  at  either  side  of  the  "cabin."  Maybe 
they  do  grow  the  stuff  up  in  Pete's  country  ? 

Other  photographic  evidence  discloses  that 
Showman  Pete  obtained  a  dandy  window  on 
"Madison  Square  Garden"  by  tying  up  with 
a  merchant  who  wanted  to  push  Lux  toilet 
soap.  Customers  participated  in  the  award 
of  guest  tickets.  The  window  belonged  to 
the  Hudson  Bay  Company,  largest  dealer 
in  the  city. 

Calgarians  also  got  a  glimpse  of  the  jun- 
gle when  Pete  rigged  his  theatre  front  in 
honor  of  "Congorilla."  A  profusion  of  bam- 
boo trees,  foliage  and  cutout  heads  and  full 
figures  of  gorillas,  produced  the  desired 
effect. 

In  addition  to  operating  the  Palace  Pete 
is  constantly  besought  to  serve  on  the  boards 
of  various  athletic  organizations,  a  news- 


ASSISTANT  MANAGERS 

Managers  who  are  members  of  the 
CLUB  should  take  steps  to  enroll 
their  assistants  in  our  organization  as 
soon  as  possible. 

It  will  give  them  an  added  Interest 
in  their  work  and  help  you  to  impress 
upon  them  the  many  responsibilities 
that  go  with  theatre  management. 

Assistants  so  enrolled  at  the  re- 
quest of  their  superiors  are  entitled 
to  all  the  advantages  of  the  CLUB, 
but  do  not  receive  membership  cer- 
tificates until  they  have  been  pro- 
moted to  a  manager's  berth. 

Hundreds  of  our  most  active  mem- 
bers joined  while  they  were  assistants 
and  found  our  pages  most  helpful  in 
acquiring  a  keen  understanding  of 
the  manifold  duties  in  theatre  man- 
agement, advertising,  exploitation, 
etc.  It's  the  real  school  of  show- 
manship and  provides  a  much-needed 
incentive  for  them  to  advance  in  the 
business. 


paper  clipping  stating  that  he  has  been 
elected  vice-president  of  more  clubs,  etc., 
than  any  other  individual  in  the  entire 
Dominion.  So  if  his  fellow  Club  members 
do  not  hear  from  him  as  often  as  they'd  like 
to,  this  is  the  reason.  For  a  particularly 
busy  man  we  think  he  does  pretty  well  by 
the  Round  Table,  and  here's  hoping  he  keeps 
up  the  good  work. 


MAGAZZU  EMPLOYED 
MANY  GOOD  STUNTS 
ON  CARNIVAL  WEEK 

It's  a  little  late  to  report  on  a  Carnival 
Week  campaign  put  over  by  P.  A.  Ma- 
gazzu,  manager  of  the  Capitol  Theatre, 
Hazleton,  Pa.,  but  so  many  profitable  pro- 
motional stunts,  etc.,  were  carried  out  by 
this  aggressive  showman  that  we  are  pre- 
senting a  brief  outline  of  his  work  in  order 
that  it  may  be  referred  to  for  future  cam- 
paigns of  this  nature. 

His  campaign  included  full  page  news- 
paper advertising;  co-operative  advertising 
by  merchants ;  parades ;  news  stories ;  give- 
aways ;  free  talent ;  free  musical  acts  on 
stage ;  free  street  concerts ;  lobby  displays ; 
telegrams  posted  from  well  known  people 
and  organizations ;  free  decorations ;  tickets 
sold  in  advance  by  various  organizations ; 
promotion  of  window  cards ;  promotion  of 
heralds  and  promotion  of  special  tickets 
used  for  give-aways,  etc. 

.  Newspaper  advertising,  his  main  objec- 
tive, was  successful  to  the  extent  of  16  full 
pages,  which,  if  paid  for,  would  have  cost 
over  $800.  Over  2,800  inches  were  ac- 
counted for.  Magazzu  personally  promoted 
8  full  pages  in  8  different  papers,  tying  in 
two  other  theatres  on  the  same  circuit  in 
his  city. 

4,000  Lines  Gratis 

A  dairy,  leading  auto  agency  and  an  ice 
and  coal  concern  also  came  through  with  8 
additional  pages  of  co-operative  advertis- 
ing. Resultant  daily  newspaper  publicity 
amounted  to  over  4,000  lines,  which,  com- 
puted at  the  rate  of  10  cents  per  line, 
would  have  set  the  theatre  back  over  $400. 

The  awards  made  each  night  also  con- 
tributed another  source  of  valuable  public- 
ity. A  dairy  gave  milk  each  of  the  seven 
nights  for  thirty  days ;  a  beauty  salon  gave 
a  permanent  wave  each  of  the  seven  nights ; 
a  haberdashery  donated  mens'  shirts ;  a 
jewelry  store,  a  wrist  watch ;  clothing  store, 
suits  for  man  and  boy ;  shoe  store,  ladies' 


shoes ;  dress  shop,  ladies'  dress ;  coal  and 
ice  company,  6  tons  of  coal ;  department 
store,  3-piece  living  room  set;  radio  dealer, 
deluxe  radio  set,  etc.,  etc. 

Briefly  summing  up  in  dollars  and  cents 
what  the  promotional  work  would  have 
amounted  to,  we  find  that  the  advertising 
would  have  totaled  $1,703;  the  free  stage 
talent,  $1,200;  musical  and  other  organiza- 
tion donations,  $250;  awards,  $683;  free 
transportation,  $25 ;  other  gifts,  $659.  The 
grand  total  of  this  no-cost  campaign 
amounted  to  over  $4,700.  Magazzu  actually 
spent  $67.20. 

There  is  a  wealth  of  data  at  hand  to  back 
up  every  figure  put  down  above,  and  we'll 
say  that  grand  total  of  over  $4,700  is  some- 
thing to  shoot  at,  particularly  when  com- 
pared to  an  actual  outlay  by  theatre  of 
only  $67.  Without  a  doubt  Hazleton  was 
■Carnival  Week  conscious  as  the  result  of 
Magazzu's  campaign  and  he  is  to  be  con- 
gratulated for  putting  over  such  a  fine  piece 
of  work.  Our  apologies  for  not  printing 
a  summary  of  it  at  an  earlier  date.  How- 
ever, shooting  at  his  mark  may  stimulate 
others  when  engaged  in  similar  enterprises 
and,  if  so,  then  P.  A.  has  fulfilled  his  duty 
to  other  Club  members. 


ROUND  TABLE  BIOGRAPHIES 

The  fact  that  his  uncle  owned  a  theatre 
down  in  Elm  City,  N.  C,  was  the  means  of 
starting  Joseph  Jay  Greene  off  on  his  career 
in  showbusiness  and  he  began  it  as  rewind 

boy  in  the  projec- 
tion  booth,  later  on 
graduating  to  ma- 
chine operator. 

Since  those  days 
Joe  has  managed  a 
number  of  theatres, 
including  the  La- 
fayette, Moffett, 
Chippewa,  Ash- 
land, Newstead, 
Kozy,  Bridge  —  all 
Skouras  holdings  in 
St.  Louis — and  the 
Pert ,  in  Gillispie, 
111.,  and  the  Opera 
House,  Weldon,  N.  C.  He  also  had  charge 
of  several  other  houses  and  did  a  hitch  with 
the  National  Supply  Company  in  St.  Louis 
territory. 

Greene  was  born  in  Elm  City,  N.  C,  Nov. 
17,  1894,  and  was  educated  in  High  School 
and  a  Business  College  in  his  home  town. 
He  likes  showbusiness  and  is  getting  along 
nicely  with  his  present  assignment.  He  is 
an  active  member  of  the  Rotary  Club,  Eagles 
and  Tri-State.  The  theatre  would  again 
claim  his  attention,  he  advises  us,  were  he  to 
start  all  over  again. 


Joseph  J.  Greene 


Dallas  Scribe  Insulted! 

Report  has  it  that  a  sign  in  the  lobby  of 
the  Melba  Theatre,  Dallas,  TexaSj  more  or 
less  classifying  all  chatter  writers  as  "key- 
hole peepers  and  scandal  mongers,"  so  en- 
raged one  of  that  ilk  that  he  requested  that 
the  sign  be  removed.  Denying  that  his  copy 
on  "Blessed  Event"  in  any  way  reflected 
on  the  local  columnist,  whose  blurbs  had 
been  pasted  up  for  a  bit  of  color,  and  assert- 
ing that  he  sought  only  fame  and  honor  for 
the  scribe  by  associating  him  with  such  a 
personality  as  Winchell,  Paul  Short,  man- 
ager, refused  to  move  the  display.  And  so 
a  blank  sheet  was  pasted  over  the  sacred 
paragraphs  for  the  balance  of  the  week. 


January    14,  1933 


ROUND    TABLE  CLUB 


57 


BORLAND'S  CINDERELLA  STUNT 

Not  a  Fairy  Story  but  a  Tale  of  Some 
Smart  Merchandising  Put  Over  by  the 
Manager  of  Armitage  Theatre,  Chicago 


BROWN  KNOWS  WHAT 
KIND  OF  DISPLAYS 
GO  IN  BENSONHURST 

The  populace  of  the  Bensonhurst  district 
of  Brooklyn,  N.  Y.,  goes  for  things  in  a 
realistic  way  so  William  Brown,  manager  of 
the  Marboro  Theatre  over  there  gives  'em 
just  what  they  want. 

For  "Life  Begins"  he  radically  departed 
from  the  delicately  suggestive  ads  first 
adopted  for  the  picture  by  the  Warner  ex- 
ploitation and  advertising  force  and  got 
right  down  to  brass  tacks  by  setting  up 
a  dummy  mother  and  child.  The  complete 
ward  outfit  you  see  in  the  accompanying 
photo  was  promoted  through  a  tie-up  with 
a  local  maternity  hospital.  The  dummy 
head  was  obtained  from  a  millinery  store 
in  the  same  neighborhood  and  the  body 
was  outlined  with  short  pieces  of  blanket 
ends.  The  assistant  manager's  daughter 
loaned  the  large  doll  baby  in  the  crib. 

Chair,  table  and  all  other  accessories,  in- 
cluding special  still  obtained  through  the 


courtesy  of  Lou  Goldberg  of  the  Warner 
office,  further  carried  out  the  general 
scheme.  Additional  exploitation  included 
the  sending  out  of  special  letters  to  all  doc- 
tors in  the  Bensonhurst  section. 

As  stated  above,  Brown  knows  his  Ben- 
sonhurst and  what  to  give  it  in  the  way  of 
lobby  displays,  etc.  Not  so  long  ago  we 
recall  he  used  a  sensational  display  depict- 
ing a  major  surgical  operation  and  it  went 
over  in  his  neighborhood  in  a  big  way.  We'll 
be  telling  you  more  about  Bill's  work  in 
future  issues. 


MEYERS  USED  SAMPLE 
BALLOT  TO  EXPLOIT 
POLITICAL  PICTURE 

Playing  a  picture  based  upon  political  in- 
trigue around  last  election  time,  E.  J. 
Meyers,  one  of  the  brothers  of  that  name 
operating  the  Majestic  Theatre,  Chilli- 
cothe,  Ohio,  ef¥ectively  publicized  the  film 
through  distribution  of  regular  size,  old- 
time  election  ballots  carrying  national  and 
local  candidates  of  all  parties.  At  the  top 
of  the  ballot  in  red  was  the  following  copy: 
"Look  This  Ticket  Over  Carefully— Don't 
Vote  Until  You  See — Lee  Tracy  in  'Wash- 
ington Merry-Go-Round' — It  Rips  the  Lid 
Off — in  the  most  important  political  cam- 
paign since  the  Civil  War." 

Although  we  haven't  heard  from  the 
Meyers  Brothers  in  some  time  the  above  is 
evidence  that  these  two  showmen  are  still 
carrying  on,  tough  times  or  otherwise. 
With  interest  in  the  past  election  at  fever 
heat  in  all  sections  of  the  country,  we 
don't  doubt  for  one  moment  that  the  sample 
ballots  earned  a  good  share  of  publicity  for 
the  picture.    How'ya  been,  "Ducky"? 


This  is  not  a  Fairy  Story  even  though 
the  subject  deals  with  Cinderella  and  shoes; 
rather  it  is  a  tale  of  a  smart  merchandis- 
ing campaign  which  Hugh  Borland,  man- 
ager of  the  Armitage  Theatre,  Chicago, 
arranged  with  the  cooperation  of  a  local 
dealer  in  fine  shoes.  It  was  called  "Cin- 
derella Night"  and  run  every  Saturday 
night  over  a  period  of  two  weeks.  Details 
follow : 

The  shoe  dealer  was  sold  the  idea  of  fur- 
nishing 12  pairs  of  fine  quality  ladies' 
shoes  (valued  at  not  less  than  $8  per  pair) 
for  give-away  each  Saturday  night  to  any 
girl  or  woman  owning  feet  corresponding 
to  sizes  of  the  shoes.  In  return  the  mer- 
chant received  a  screen  and  program  ad 
every  week  during  the  given  period.  The 
foyer  was  selected  as  the  place  for  fitting 
the  shoes.  One  of  the  lady  attendants,  fur- 
nished by  the  merchant,  did  the  measuring 
and  fitting,  and  tlTe  other  queried  patrons 
as  to  their  desire  to  be  fitted  as  they  came 
in  the  door.  Other  accessories  from  the 
shoe  dealer  included  a  foot  stool  of  plush, 
a  foot  measuring  machine  and  a  handsome 
glass  display  case  for  the  12  pairs  of  shoes. 

Upon  accepting  the  invitation  for  fitting 
patrons  were  seated  in  order  in  comfortable 
chairs  or  davenports  and  a  radio  enter- 
tained them  while  waiting  turn.  The  girl's 
or  woman's  foot  was  measured  and  if  the 
size  corresponded  to  any  one  pair  of  shoes 
a  fitting  was  made,  which,  if  satisfactory 
to  the  fitter,  was  the  occasion  for  making 
an  award.  The  merchant  was  so  well 
pleased  with  results  attained  the  first  Satur- 
day that  he  donated  IS  pairs  of  shoes  in- 
stead of  12.  Winners  were  announced  from 
the  stage  that  night.  Names  were  also 
carried  on  the  next  trailer. 

The  question  mark  (?)  played  a  con- 
spicuous part  as  an  emblem  in  the  advance 


campaign,  appearing  in  the  shoe  dealer's 
window,  with  one-sheet  and  cut-out  mark 
with  flasher  in  back  of  card;  in  red  on  each 
front  door  of  the  lobby;  in  foyer,  cut-out 
with  flasher;  animated  mark  on  trailer;  on 
stage,  where  14x36  inch  marks  were  used 
with  flashers;  on  front  page  of  program, 
and  all  incidental  advertising.  The  cut-out 
marks  were  made  from  beaverboard  left 
over  from  other  displays,  while  the  14x36 
marks  were  formed  from  insert  frames, 
sides  and  backs  of  beaverboard.  The  others 
were  fashioned  from  red  crepe  paper  and 
cardboard.  The  trailer  represented  the  only 
actual  cash  outlay. 

All  copy  was  built  around  the  ?  mark, 
such  as  "The  Big  Surprise  Is  Coming  Next 
Week."  At  the  end  of  the  third  week  of 
advance  exploitation  the  shoes  were  placed 
on  display  with  sign  reading:  "Here's  the 
Big  Surprise :  These  12  Pairs  of  Beautiful 
Shoes  Will  Be  Given  Away,"  etc.  A  smaller 
card  read:  "Come  on  Girls  and  Ladies — 
From  16  to  60 — You  May  Be  a  Cinderella — 
Who  Knows? — The  Fun  Starts  at  7 
O'clock."  Other  copy  along  the  same  lines 
was  used  from  time  to  time  in  various 
ways  and  places.  A  two  months'  pass  took 
care  of  expenses  attached  to  having  a 
young  fellow  ballyhoo  the  idea  on  the 
streets.  He  wore  a  derby  hat,  tuxedo  coat 
and  striped  pants.  Copy  on  his  back  read: 
"Watch  Armitage  Theatre  Next  Week. 
?  ?  ?"  Pluggers  were  passed  out  as  he  pur- 
sued his  route. 

Borland's  Cinderella  Night  appears  to  be 
a  novel  idea  and  one  which  could  be  suc- 
cessfully staged  in  a  variety  of  city  neigh- 
borhoods and  towns.  Thanks  to  him  for 
passing  along  the  campaign  information. 
We  are  sure  fellow  members  will  benefit 
from  his  experience  and  possibly  try  it  in 
their  own  houses. 


DISPLAY  HELPED  GARNER  RECORD  GROSS! 


Above  is  a  reproduction  of  the  advance  lobby  display  fashioned  for  "I  Am  a 
Fugitive"  by  Jack  Sanson,  manager  of  the  Roger  Sherman  Theatre,  New  Haven, 
Conn.,  which  holds  the  distinction  of  being  partially  responsible  for  the  best  week's 
gross  the  house  ever  had.  All  objects  such  as  chains,  sweatbox,  whip,  etc.,  were 
accurate  reproductions — not  painted  on  lobby  walls. 


58 


MOTION    PICTURE  HERALD 


January    14,  1933 


WAUCH'S  CAMPAIGN! 


Diversified  Activities  Keep  Up 
Public's  Interest  in  This 
Manager' s  New  Attractions! 


JUST  when  we  were  beginning  to  wonder 
at  not  hearing  from  our  Memphis  friend, 
Howard  Waugh,  manager  of  the  Warner 
Theatre  there,  along  comes  a  wealth  of 
excellent  material  from  Howard  himself, 
who  used  all  these  stunts  in  putting  over 
"I  Am  a  Fugitive  From  a  Chain  Gang"  at 
his  theatre.  Here  are  a  great  many  unusual 
gags  that  were  pulled,  which  we're  now 
passing  along  the  line. 

The  Start-Off! 

Waugh  started  his  advance  campaign 
with  a  40x60  blow-up  of  a  head  of  Paul 
Muni,  which  was  placed  on  the  sidewalk 
in  front  of  the  theatre  and  attracted  a  notice 
in  the  local  press ;  a  special  trailer  which 
was  used  ten  days  before  the  picture 
opened ;  a  display  in  the  foyer  of  a  whipping 
post,  handcuffs  and  other  chain  prison 
items,  which  were  borrowed  from  the 
county  jail,  and  carried  copy  on  the  picture; 
a  tie-up  with  a  local  chain  store  which 
netted  the  printing  of  "Fugitive"  and  the- 
atre copy  on  10,000  paper  bags;  and  ad- 
vance publicity  stories  placed  with  leading 
local  papers. 

The  above  was  just  a  warm-up  for  the 
energetic  Howard,  who  continued  his  smash 
advance  campaign  with  the  following  ex- 
cellent stunts:  He  arranged  for  the  Cossitt 
Library's  purchasing  six  copies  of  the 
"Fugitive"  book  for  their  shelves,  and  also 
the  distribution  of  30,000  book  marks  with 
copy  on  the  picture.  The  library  and  its 
branches  were  also  supplied  with  special 
display  cards  carrying  stills  and  copy  on 
the  picture.  Every  possible  spot  in  town 
was  plastered  with  "Fugitive"  display  cards. 
The  town  was  also  well  plastered  with 
special  one,  two  and  three  sheets.  Street 
cars  and  taxi  cabs  carried  signs  announcing 
the  "coming  to  the  Warner  Theatre  of  T 
Am  a  Fugitive  From  a  Chain  Gang.'  "  A 
large  sign  was  placed  on  the  theatre  cur- 
tain for  ten  days  in  advance  bearing  copy 
on  the  "Fugitive"  opening ;  600  of  the  regu- 
lar herald  on  the  picture  were  furnished  to 
a  local  laundry  for  insertion  in  all  bundles. 
A  special  letter  on  the  production  was 
posted  on  the  bulletin  board  of  the  Ameri- 
can and  Colored  Legions.  A  local  Hebrew 
publication  carried  a  two  column  illustrated 
publicity  story  on  the  feature.  Cards  on  the 
picture  were  placed  in  Krees'  store  win- 
dows. A  local  orchestra  arranged  a  special 
medley  of  "I'm  a  Fugitive  From  Love"  and 
"Prisoner's  Song,"  dedicating  same  to  pic- 
ture— and  broadcast  the  song  from  a  local 
radio  station.  The  Memphis  Daily  News 
carried  a  serialization  of  the  story  in  six 
installments.  A  special  advance  ad  cam- 
paign was  used — modeled  after  the  Warner 
merchandising  plan  of  the  picture. 

Employed  Sound  Truck! 

And  Waugh  didn't  stop  there !  His  next 
stunt  was  to  send  about  town  a  sound  truck 
which  was  bannered  with  advertising  copy 
on  the  picture  and  had  two  men  in  prison 
uniforms  sitting  on  top  of  it.   A  special 


essay  contest  was  held  for  women,  who  were 
asked  to  tell  which  of  the  three  romances 
was  most  important  in  the  life  of  Robert 
Burns,  author,  of  the  story.  A  jig-saw  puz- 
zle was  also  planted  in  the  newspapers,  with 
contestants  invited  to  shape  together  the 
cut-outs  forming  a  head  of  Muni.  A  spe- 
cial screening  was  held  for  the  press  and 
invited  guests.  Two  thousand  heralds  on 
the  picture  were  distributed  at  the  Ameri- 
can Legion  Wrestling  matches. 

A  tremendous  opening  followed  the  above 
campaign,  which  was  continued  with  many 
more  similar  stunts,  throughout  the  pic- 
ture's run.  Waugh  tied-up  with  a  local  coal 
company  to  give  away  a  free  bucket  to 
every  person  buying  a  ton  of  coal.  The 


coal  people  also  took  an  ad  in  the  paper 
announcing  the  giveaway,  with  the  ad  play- 
ing up  copy  on  the  picture. 

Editorial  Break,  Too! 

An  editorial  appeared  in  the  Memphis 
Evening  Appeal  calling  attention  to  the 
outstanding  qualities  of  the  picture  and  also 
to  the  fact  that  the  chain  gang  abuses  de- 
picted in  the  film  did  not  exist  in  Shelby 
County.  Waugh  also  received  a  letter  from 
the  chairman  of  the  Shelby  County  Com- 
missioners, who  thanked  him  for  the  privi- 
lege of  seeing  the  picture  and  also  mention- 
ing the  fact  that  snr^h  conditions  did  not 
exist  in  Shelby  County. 

On  the  opening  day  100  cards  were 
placed  on  the  down-town  telegraph  poles, 
heralding  the  picture's  showing  at  the  War- 
ner Theatre.  One  hundred  linoleum  mats, 
carrying  stenciled  copy  on  the  picture,  were 
place  on  sidewalks  in  prominent  spots  of 
the  town. 

An  elaborate  lobby  was  made  to  look  like 
the  outside  of  a  prison,  with  excellent  stills 


BICYCLE  PAGEANT  OF 
CONERY'S  CAUGHT  ON 
WITH    THEATRE  FANS 

Remember  the  bygone  days  of  the  bi- 
cycle craze,  when  cinder  paths  were  built 
all  over  the  country  to  accommodate  thou- 
sands of  enthusiasts?  Well,  these  two- 
wheeled  pushmobiles  are  still  a  very  con- 
siderable part  of  method  of  transportation 
and  Mitchell  Conery,  manager  of  the  King- 
ston Theatre,  Kingston,  Pa.,  hit  upon  the 
novel  idea  of  tying  up  with  a  local  dealer 
for  nothing  less  than  a  Bicycle  Parade. 

The  dealer  was  very  much  pleased  with 
the  scheme  and  contributed  one  of  the  latest 
model  wheels  for  a  give-away  and  other 
suitable  awards  for  the  most  novel  costume 
worn  by  entrants.  The  wheel  was  given 
prominent  foyer  location  in  advance,  in 
conjunction  with  trailer  announcement,  etc. 

The  day  of  the  parade  arrived  and, 
headed  by  a  couple  of  old  tandem  wheels 
discovered  by  the  dealer,  the  novel  spec- 
tacle wended  its  way  through  the  principal 
streets  of  the  city.  Ages  of  entrants 
ranged  all  the  way  from  two-year-old  kids, 
dressed  in  unique  costumes,  to  a  veteran 
who  knew  how  to  put  his  bicycle  through 
all  the  trick  stunts.  Two  boys  on  wheels 
also  carried  a  large  banner  which  adver- 
tised the  current  attraction. 

After  the  parade  the  wheels  were  all 
parked  in  a  vacant  lot  near  the  theatre  and 
cared  for  by  an  attendent  while  the  awards 
were  made  during  the  matinee  show.  Inci- 
dentally, all  who  entered  the  theatre — even 
the  entrants — were  taxed  the  usual  rate. 

The  stunt  was  so  effective  for  all  con- 
cerned, both  from  word-of-mouth  publicity 
and  local  newspapers,  that  the  merchant  is 
now  anxious  to  effect  another  tie-up  with 
the  theatre.  That's  the  way  to  make  them 
feel,  Mitch,  and  more  power  to  you  for 
putting  over  this  novel  parade.  Any  other 
Club  member  who  may  consider  staging  a 
similar  parade  can  easily  find  out  all  about 
the  old  time  bicycle  pageants  from  some  of 
the  older  inhabitants.  One  of  these  affairs 
certainly  ought  to  leave  an  impression  in 
modern  times. 


Hilgendorf  Now  Boss! 

Ted  Hilgendorf,  formerly  manager  of  the 
Ritz  Theatre,  Milwaukee,  for  Mike  Brumm, 
has  taken  over  operation  of  the  Majestic 
Theatre,  Cudahy,  Wis.,  from  Jake  Disch. 

and  copy  on  the  picture  all  over  the  theatre 
front.  "NOW"  cards  were  placed  on  all 
street  cars  and  taxi  cabs.  The  local  papers 
carried  a  special  story  on  the  fact  that 
Clarence  Darrow  would  intervene  in  the 
hope  of  getting  a  pardon  for  the  "Fugitive" 
author,  Robert  E.  Burns. 

One  of  the  most  outstanding  stunts  that 
Waugh  used  was  the  getting  up  of  a  me- 
chanical robot  which  was  placed  on  the 
street  in  front  of  the  theatre.  The  robot, 
dressed  in  prison  garb,  carried  a  wire  con- 
nected with  the  stage  operator  from  the 
cashier's  booth,  and  prominent  people  who 
stopped  in  front  of  the  theatre  were  spoken 
to  and  called  by  name.  This  stunt  created 
an  enormous  amount  of  interest.  The  small 
photo  shows  the  robot  standing  by  the 
cashier's  window. 

The  foregoing  is  typical  of  the  campaigns 
waged  by  the  "Old  Colonel  from  Dixie" 
and  it's  always  a  safe  bet  that  the  ground 
has  been  well  covered  when  the  books  are 
closed.  We  will  hope  to  tell  you  more  about 
his  work  this  winter.  What  say,  Howard? 


January    14,  1933 


ROUND   TABLE  CLUB 


59 


WARD  CASSIDY 

manager  of  the  Rivoli  Theatre,  Berkely, 
Calif.,  is  this  week's  selection  for  member- 
ship in  the  popular  Bandit's  Relief  Associa- 
tion. Yeggs  visited  his  strong  room  over 
the  holidays  and  thumped  the  cash  regis- 
ter keys  to  the  tune  of  $509.75.  Cassidy 
had  no  intention  of  letting  go  of  his  safe 
but  they  took  that,  too. 

V 

C.  L.  LAWS 

manager  of  the  United  Artists  Theatre, 
Berkeley,  Calif.,  recently  trimmed  all  his 
brother  golf  addicts  out  at  the  Berkeley 
Country  Club  by  walking  away  with  the 
Benefit  Sweepstake  Tournament. 

V 

E.  L.  FINK 

is  taking  an  active  part  in  operation  of  the 
New  Patterson  Theatre,  Patterson,  Calif., 
having  purchased  an  interest  In  the  house 
from  Richard  Bare. 

V 

BUDDY  WEBBER 

the  Kid  Organist  of  Dixie,  has  again  tled- 
up  with  Wometco  Theatres  in  Miami  and 
is  working  out  with  Sonny  Shepherd  at  the 
New  Mayfair,  doubling  at  the  console  and 
on  the  piano  In  the  Tea  Garden. 

V 

JOE  LAWRENCE 

manager  of  the  RIalto  Theatre,  Salt  Lake 
City,  reopened  Xmas  after  having  his 
house  dark  for  some  time  to  permit  reno- 
vation and  Installation  of  new  sound  equip- 
ment. 

V 

WILLIAM  A.  FINNEY 
Loew  district  manager  with  headquarters 
at  Columbus,  Ohio,  accompanied  by  Mrs. 
Finney,  recently  returned  from  a  visit  to 
Los  Angeles. 

V 

ERNEST  LUDWIG 

former  manager  of  the  Coliseum  Theatre 
for  Fox-West  Coast  In  Seattle,  was  re- 
cently appointed  manager  of  Jensen-Von 
Herberg's  Liberty  In  that  city  by  Leroy 
Johnson,  general  manager  of  the  circuit. 
Robert  Armstrong  will  continue  to  handle 
publicity  and  advertising  for  the  house. 

V 

WILLIAM  HOUCK 

former  manager  of  the  RKO  Orpheum  and 
the  J-VH  Liberty  theatres,  Seattle,  has 
been  named  manager  of  the  Fox-RIalto 
Theatre,  Tacoma. 

V 

DOUGLAS  KIMBERLEY 
formerly  In   charge  of  the  Fox-Tacoma 
theatres,  has  been  transferred  to  the  M+. 
Baker  Theatre,  Bellingham,  Wash. 

V 

ARTHUR  HILE 

recently  In  charge  of  the  Fox-Mt.  Baker 
Theatre,  is  now  at  the  helm  of  the  Broad- 
way Theatre,  Tacoma,  Wash. 


Z3 


JACK  STEBBINS 

formerly  manager  of  Grauman's  Chinese 
Theatre,  Los  Angeles,  Calif.,  is  now  at  the 
helm  of  the  Fox-Granada,  Inglewoo.d. 

V 

RAYMOND  WALLACE 
Is  again  In  charge  of  the  Morrison  Theatre, 
Alliance,  Ohio,  a  house  recently  reopened 
after  being  dark  for  several  weeks. 

V 

BENN  STEERMAN 

has  succeeded  Fred  Jergens  as  contact 
man  for  Warners  In  the  Pittsburgh  dis- 
trict. 

V 

LEO  DIENER 

has  purchased  the  Dreamland  Theatre, 
Dubuque,  Iowa,  from  Ben  Levlnson  and 
will  reopen  under  name  of  Palace. 

V 

PAUL  KRIER 

former  manager  of  the  Fox-Valencia  Yhe- 
atre,  Walsenberg,  Colo.,  who  has  been 
on  a  three  month's  leave  of  absence,  re- 
cently returned  to  town. 

V 

MARK  N.  SILVER 

Is  in  charge  of  the  Capitol  Theatre,  Wilmer 
&  Vincent  house  recently  reopened  at 
Reading,  Pa. 

V 

CHARLES  E.  DICKINSON 
Is  In  charge  of  the  Palace  Theatre,  Lock- 
port,  N.  Y.,  a  house  recently  reopened 
under  the  banner  of  Lock  City  Theatres, 
Inc. 


HERE'S    THE  BLANK 


D.  SENN  LAWLER 

city  manager  for  Fox-Midwest  in  Wichita, 
Kans.,  was  recently  appointed  a  member 
of  the  newly  organized  publicity  commit- 
tee of  the  local  Chamber  of  Commerce. 

V 

JOSEPH  KINSKY 

formerly  city  manager  of  Fox  Theatres  in 
Milwaukee,  Wis.,  and  more  recently  man- 
ager of  the  Capitol,  Sioux  City,  has  been 
promoted  to  the  city  managership,  which 
includes  management  of  the  Capitol  and 
supervision  of  the  Orpheum  and  Princess 
Theatres.  B.  J.  Ryan  Is  his  assistant  at  the 
Capitol, 

V 

C.  W.  PETERSON 

formerly  manager  of  the  Princess  Theatre, 
Sioux  City,  Iowa,  has  been  Installed  as 
manager  of  the  newly  reopened  Orpheum 
Theatre  In  that  city.  D.  W.  Shane  Is  his 
assistant. 

V 

CHARLES  ALDERSON 
formerly  In  charge  of  the  Lyric  Theatre, 
Norfolk,  Neb.,  is  now  at  the  helm  of  the 
Princess  Theatre,  Sioux  City,  Iowa.  Warren 
Butler  has  been  named  his  assistant. 

V 

DALE  McFARLAND 

former  director  of  advertising  and  pub- 
licity for  the  Capitol  Theatre,  Sioux  City, 
Iowa,  Is  now  handling  exploitation  for  all 
three  Publlx  houses  In  the  city  under  di- 
rection of  Joseph  Kinsky. 

V 

ROLLAND  LINE 

former  head  art  man  for  RKO  theatres  in 
Dayton,  Ohio,  is  now  handling  art  for  the 
three  Sioux  City  Publix  houses. 

V 

FRED  H.  IRION 

recently  handed  back  management  of  the 
Palace  Theatre,  Windsor,  N.  C,  to  the 
original  owners  and  returned  to  the  road 
with  his  own  stock  company. 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB  ^  ,  V 

Hey   '^Chick"'  manager  of  the  Crawford  Theatre,  WI- 

'  '  7       T  /        f     chlta,  Kans.,  for  the  past  year,  has  taken 

Please  enroll  me  in  the  Club  and  over  the  Kansas  Theatre  In  that  city,  for- 
send  me  my  framed  certificate.  merly  operated  by  Charles  and  Meta  Bar- 

ron. The  house  will  be  remodeled  and  re- 
j^ame  equipped  with  sound. 

V 

?osiiion    J.  T.  GRAHAM 

former  RKO  salesman  In  Kansas  City,  has 
Theatre    taken  lease  on  the  RItz  Theatre,  Girard, 

Kans.,  which  he  opened  Xmas  Day. 
Address    ^ 

ALDEN  KNAPP 

 •   has  taken  over  operation  of  the  Sarcoxle 

Theatre,  Sarcoxle,  Mo.,  and  Is  open  for 
  business. 

(Mail  to  Managers'  Round  Table  Club,     ^ocn  \a/m  r-^v  ^ 

1790  Broadway,  New  York)  HRhD  WILCOX  ,     ^,  , 

recently  took  over  the  Roanoke  Theatre, 
z=====:::==:===^     Kansas  City,  from  J.  C.  Leyser. 


60 


MOTION    PICTURE  HERALD 


January    14,  1933 


GRADUATION  SOON! 

Most  grammar  schools,  and  many  high  schools,  hold  Graduation  Exercises  about  the  first  of 
February.  In  preparation  of  this  event  theatres  should  go  through  their  tickler  files  and  see 
what  June  Graduation  stunts  or  tie-ups  can  be  used  for  the  mid-winter  breaL 

If,  as  in  New  York,  this  February  first  graduation  is  as  important  as  the  one  in  June,  then 
by  all  means  get  behind  it  and  work  out  something  of  box  office  advantage  to  your  theatre. 

Several  houses  in  the  New  England  states  offer  the  theatre  for  the  exercises  because  of  the 
larger  seating  capacity.  This  slant  has  many  worthwhile  angles  and  does  not  interfere  with  regu- 
lar performances.  Special  newspaper  co-operative  pages  can  be  promoted  to  bolster  up  interest 
in  the  event  and  provide  the  local  populace  with  something  to  talk  about,  especially  the  gener- 
osity of  the  theatre  in  making  it  possible  for  so  many  more  people  to  attend. 

Investigate  the  possibilities  of  the  midwinter  graduation  and  include  it  in  your  plans  for 
increasing  business  or  promoting  goodwill. 


PERSONALITY  STUNT 
IS  PROVING  POPULAR 
IN  BROOKLYN  HOUSE 

A  personality  analyst  has  proven  a  splen- 
did exploitation  angle  for  the  Fox-Brook- 
lyn Theatre,  we  are  advised  by  Bud  Gray. 
A  copyrighted  personality  chart  tying  in 
movie  stars  is  given  patrons  in  conjunction 
with  the  analysis  by  the  man  in  charge. 

As  part  of  the  display  for  this  stunt  the 
chart  is  blown  up  to  a  40x60  enlargement 
and  placed  where  he  operates,  pointing  out 
various  features  of  the  patrons  undergoing 
analyzation.  A  trailer  on  the  screen  also 
announces  his  presence  in  the  theatre.  Gray 
states  that  interest  displayed  by  men  and 
women  run  about  even,  with  a  slight  edge 
for  the  women.  A  small  booklet  giving  a 
more  elaborate  analysis  is  also  included  at 
a  very  nominal  price. 


Casey  Jones  Tie-Up! 

Mike  Simmons,  publicity  director  of 
Monogram  Pictures,  recently  announced  a 
deal  he  made  with  Munsey  Publications  to 
run  a  contest,  "What  Would  You  Do  In 
Casey  Jones'  Place?"  with  prize  awards, 
in  connection  with  his  company's  forth- 
coming picture,  "The  Return  of  Casey 
Jones."  The  stunt  will  be  featured  in  "Rail- 
road Stories"  and  announced  in  a  number 
of  other  Munsey  publications. 


ROUND  TABLE  BIOGRAPHIES 

We  can  cut  a  lot  of  corners  in  explana- 
tion of  why  Edmond  E.  Gentes  chose  show- 
business  for  a  career ;  he  entered  it  just  be- 
cause he  liked  the  game,  and  received  his 

initiation  at  the 
"1  door  of  the  Laurier 
Theatre,  W  o  o  n- 
socket,  R.  I.  Later 
on  he  was  pro- 
moted to  assistant 
manager,  and  at 
the  present,  follow- 
ing transfer  of  his 
boss  to  a  Boston 
house,  holds  down 
the  job  of  man- 
ager. 

Gentes  was  born 
in  W  h  i  t  i  n  V  ille, 
Mass.,  June  14, 
1908,  and  received  his  education  in  the 
Woonsocket  High  School  and  Sacred  Heart 
College,  St.  Hyacinthe,  Canada.  He  was 
twenty-four  years  old  when  the  show-bug 
bit  him,  and  as  near  as  we  can  make  out, 
\  ould  again  choose  the  theatre  as  a  means 
of  livelihood  if  he  were  to  start  all  over 
aga  n.  He  is  married,  a  father,  and  a  mem- 
ber -){  the  Eagles,  Sportsmen's  Club  and 
the  .  ^ganizer  of  the  Woonsocket  Rifle  Club. 


Edmond  E.  Gentes 


BUENOS  AIRES  FRONT! 


Guy  Morgan,  general  manager  for  United 
Artists  in  Argentina,  engineered  the  strik- 
ing front  pictured  above  when  that  film 
played  the  Cine  Astral  Theatre,  Buenos 
Aires.  The  huge  display  represented  the 
"House  of  the  Living  Dead." 


FORESMAN  FINDS  A 
BIRTHDAY  CLUB  IS 
GOOD  BOX  OFFICE 

The  Birthday  Club  idea  is  being  used  to 
excellent  advantage  by  Frank  C.  Foresman, 
manager  of  the  Ritz  Theatre,  West  Point, 
Miss.  Those  contemplating  something  along 
the  same  lines  may  find  what  they  are 
looking  for  right  here. 

At  the  beginning  of  each  school  year  he 
obtains  a  complete  enrollment  list,  which, 
in  his  case,  runs  around  1,000,  and  has  cards 
printed  for  filling  out  by  the  pupils.  The 
teachers  gladly  cooperated  with  him  in  com- 
pilation of  the  list  and  assisted  with  dis- 
tribution of  the  cards.  As  in  other  birth- 
day gags,  when  the  cards  come  out  of  the 
tickler  file  a  certain  number  of  pupils  be- 
come entitled  to  free  admission  to  the  the- 
atre. Foresman's  list  yields  an  average  of 
about  18  birthdays  per  week  and  enables 
every  child  in  school  to  attend  a  free  show  at 
least  once  a  year. 

Most  of  the  work  connected  with  one  of 
these  birthday  clubs  consists  in  getting  up 
the  list  and  arranging  the  names  in  a  tickler 
file ;  after  that  has  been  done  it's  a  simple 
matter  to  keep  the  ball  rolling  along.  These 
lists,  as  Foresman  points  out,  are  also  very 
helpful  when  organizing  Mickey  Mouse 
Clubs  and  kindred  groups  of  youngsters. 
He  has  one  of  the  Mickey  clubs  going  now 
and  obtained  buttons  for  each  member  by 
tying  up  with  one  of  the  local  merchants. 
Thanks  to  him  for  sending  along  a  re- 
minder of  this  efifective  method  of  stimu- 
lating good  will  among  children  and  their 
parents.  We'll  be  looking  for  further  news 
from  this  Round  Tabler. 


BROWNE'S  PROSPERITY'  SMASH! 


tt*tt*i*tt«ti  in  it'*  1 1 1  ttrt^  tiitct  t  >  i  *  4 1  *  *'»"»»  t  turatt      rtwr*  «  <  *  unrrrrrrrrrrrrrrj 


CUTS  FOR  Httl' 


A  Gift  from  Here 
WUI  MeM>  Much  Mor 


i 

i 
i 

fREE  MERCHANDISE 

GUESTTlCKErS! 

is  nere  / 

SfeCSwSil  DRESSIER 


reaHfery 


BUY  AT  HOME~CREATC  PROSFERmr 


EVERY  DOLLAR  SPENT  IN  PALO  ALTOINCREASES PROSPERITY! 


BETTtR  BARGAINS 
PRCBPERITY  WEEK! 


SUNDAY— MON  DA  Y— TUESDAY— WEDNESDAY 
4        ^3^gffEiH2KH  STARTS  AT 
MONSTER    9"*    1^^^  IrlWP.M. 
I>A1'S  ^j^^il^^  SUNDAY— 


FIND  PROSPERlTlf 
IN  THESE  ADS- 

IVrilf  o  Pmspcnly  Slogan! 


DELICATESSEN  FOODS 

MANNY'S  DEUCATESSEN 


PROSPERITY  WEEK  IN  PALO  ALTO 


PRACTICAL  GIFTS 
"  CHRISTMAS 

tHt  HOMEWARE  nom  ' 


Wasn't  the  Depression 

WooWortl'sSlO-lS'Stoi 

Awful? 

Gill  WrtppAfi 

Toy.  r«  Ihr  Ckildm> 

A'OTT  PRICES 

The  Perfect  Gift 


PROSPEHTTY  WEEK! 


THERE  IS  NO  PLACE  LIKE  HOME! 


TO  ADVERTISE 


PROSPERITY  BABCAINS  AT  EVERY  C0R.";ER' 


OEPRESStCS  GOES  OVERBOARD 

DECEMBER  4ili  to  lOtH  INCLUSIVE 
PROSPERITY  WEEK! 


ICE 


PaJo  Alto  Ice  Co. 


50^ 


EARL'S  FOOD  SHOP 


Savings  Pave  the  Way! ; 


SPENDING  AT  HOME  HELPS  LOCAL  PAYROLLS  CROWl 


MEATS  -  POULTRY  -  RSH  -  FRUITS  -  VEGETABLES 


UNIVERSITY  QUALITY  MARKET 


PULL  TOGETHER  FOR  PROSPERITY 


m 


PROSPERITY  WEEK! 


STANFORD  MUSIC  SHOP 


FLOWERS!  ! 

Mane  and  Polly 

Novelty  Rower  Shop  \ 

WILSON  ELLIS 

PATRONIZE  PALO  ALTO  MERCHANTS  Pi 


Ewfy  Wed.  »  PROSPERITY  WEEK  « 


Congdon  &  Crome 


VOLTU.  FT^D  THE  B£ST  IN  Pai.O  ALTO  STORE5I 


The  double  truck  cooperative  ad  repro- 
duced here  represents  history  in  Palo  Alto, 
Calif.,  as  far  as  showbusiness  is  concerned. 
It  was  put  over  by  Harry  E.  Browne,  man- 
ager of  the  Stanford  Theatre  there  and  the 
first  of  its  kind  ever  promoted  in  the  city. 

The  "Trade  at  Home"  idea  was  used 
mainly  to  promote  the  various  ads  and  the 
mis-spelled  word  gag,  spelling  out  the  title 
"Prosperity,"  was  employed  to  gain  at- 
tention from  the  readers.  Letters  forming 
the  title  in  mis-spelled  words  were  scat- 


tered among  the  22  ads  and  readers  were 
invited  to  exercise  their  skill  in  assembling 
them,  thereby  participating  in  the  awards 
and  merchandise  orders  donated  by  tht 
merchants.  It  is  interesting  to  note  that  the 
Mayor  issued  a  Proclamation  for  "Prosper- 
ity Week,"  which  was  reprinted  on  the 
co-op  page.  All  copy,  including  the  Mayor's 
letter,  was  written  by  Browne — an  aid 
which  was  fully  appreciated. 

A  corking  piece  of  work  on  the  part  of 
Browne  and  all  the  more  credit  to  him. 


January   14,  1933 


MOTION    PICTU  RE  HERALD 


61 


THE  I^ELEASE  CHART 


Productions  are  listed  according  to  the  nannes  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the 
distributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1932,  unless  otherwise  specified 


ALLIED  PICTURES 


Features 


Title  Star 

A   Man'i   Land   Hoot  Gibson-Marlon    Shilling. .  .Juno 

Bolllao  Point,  Tho   Hoot  Gibson-Helen  Foster   July 

Cowboy   Counsellor   Hoot  Glbson-Shella   Manners  Oct. 

Intruder,  The   Monte  Blue-Llla  Lee   Dee. 

Iren  Master,  The   Llla   Lee-Reginald   Denny  Nov. 

Otieer   13   Monte  Blue.Llla  Lee   Nov, 

Parisian  Remanee,  A   Lew  Cody-Marlon  Shilling  Oct. 

8tol(or,  The   Monte  Blue-Dorothy  Burgess. .  .Juno 

Unholy   Love   H.   B.  Warner-Llia  Lee  June 

Coming  Feature  Attractions 

A  Shriek  In  tho  Night  

Anna  Karonlna   

Beyond  tho  Law   

Davy  Jones'  Leeker  .... 

Dude    Bandit,  The  

Eleventh  Commandnient 

Midnight  Alarm   

Nestors.  The   

Pullman  Car   

Red  Kisses   

Slightly  Used   

Sphinx,  The   

Three  Castles   

Valley  of  Adventure,  The  Monte  Blue   

Without  Children   


Running  Time 
Rel.  Date      Minutes  Reviewed 

..65  June  II 

..70....July  23 
..63  Oct.  8 


11. 

IS.... 

15  

26.... 

I  

26.... 

1.... 
15.... 

1  


..69....  Dee.  10 

..67  Dee.  3 

..77  Sent.  17 

..70  June  25 

..78.... July  9 


.Hoot  Gibson   /. 


...Monte  Blue 


FIRST  NATIONAL 

Features 

Title  Star  Rel. 

Cabin   In  the  Cotton   Richard   Barthelmess   Oct. 

Central    Park   Joan    Blondell   Dec. 

Crash.    The   Ruth  Chatterton   Oct. 

Crooner   David   Manners   Aug. 

Dr.   X   Lionel    Atwiil-Fay   Wray  Aug. 

Frisco  Jenny   Ruth  Chatterton   Jan. 

Life  Begins   Loretta    Young-Eric    Linden.. .  .Oct. 

Love  is  a  Racket  Douglas    Fairbanks,   Jr  June 

Match  King.  Tho   Warren  Wlliiam-Llll  Damlta. . .  Dec. 

Silver    Dollar   Edward  G.  Robinson   Dec. 

Tenderfoot,   The   Joe   E.   Brown  June 

They  Call  It  Sin  Loretta    Young- Geo.    Brent  Nov. 

Three   on   a   Matoh  Blondell-William.Dvorak-Davls.  .Oct. 

Tiger    Shark   Edward  G.   Robinson  Sent 

Week-End   Marriage   Loretta  Young-Norman  Foster. .  .July 

You  Said  a  Mouthfuf  Joe  E.  Brown   Nov. 


Running  Time 
Date      Minutes  Reviewed 

IS  7S....Se»t.  10 

10  55....  Nov.  19 

8  M....8«pt  17 

20  S8....Alia.  • 

27             77....Jyn*  II 

I4,'33         76  Dee.  17 

1  72  Aug.  13 

25  72  June  18 

31  79  Deo.  17 

24   78  Nov.  S 

18  70....  May  28 

5  74.... Sent.  3 

29  Oet  1 

24  80....  Aug.  27 


9.... 

26.... 


.66. 


.June  II 


..72....NSV.  19 


Coming  Feature  Attractions 

Running  Time 

Title  Star  Ret.  Date      Minutes  Reviewed 

Blondie  Johnson   Joan  Blondell-Chester  Morris... Feb.  25,'33  

Central  Airport   Richard  Barthelmess   

Elmer  the  Great  Joe   E.  Brown  

Employees  Entrance   W.  William-Loretta  Young  Feb.    Il,'33  78.... Dee.  24 

Ex-Lady  Bette  Davis-Gene  Raymond  

Mind   Reader,  The  Warren  William-C.  Cummlngs  

She  Had  to  Say  Yes  Loretta  Young-Lyle  Talbot  

20,000  Years  In  Sing  Sing. ..Bette   Davis-Spencer  Tracy  Feb.     I, '33  Nov.  t 


ARTCLASS  PICTURES 


Features 

Running  Time 

Title  Star  ReL  Date      Minutes  Reviewed 

Night  Rider.  The   Harry   Carey   Juno   72  

They  Never  Come  Back  Regis  Toomey- Dorothy  Sebastian  .May   63  June  II 


COLUMBIA 

Features 


15  76. 

6,'33  80. 

6  64 


4. 

18. 
15. 
31. 
15. 
26. 

27. 
19. 
25. 
5. 
15. 

6. 

IS. 
25. 

25. 
15. 
16. 
7. 


Title  Star  Rel. 

American  Madness   Walter    Huston-C.  Cummings- 

K.    Johnson   Aug. 

Bitter  Tea  at  Geasral  Yh  B.  Stanwyck-Nils  Asthar   Jan. 

By  Whose  HandT  Ben   Lyon-Barbara   Weeks  July 

DMontion   Leo  Carrlllo- Barbara  Weeks- 
Nat  Pendleton   Nov, 

Forbidden   Trail   Buck  Jones-Barbara  Weeks  Nov. 

Hello    Trouble   Buck    Jones-Llna    Basguetto  July 

Last   Man,  The   Chas.   Blckford-C.  Cummlnts. .  .Aug. 

Man   Against   Weman  Jack  Holt-LllUan  Miles   Nov. 

McKenna  of  the  Mounted  Buck  Jones-Greta  Granstodt  Aug. 

Night  Club  Lady,  Tho  Adoipho   Menlou-May*  Methet- 

Skeets  Gallagher  Aug. 

Night   Mayor,   The   Leo  Tracy-Evalyn   Knapp  Aug. 

No   More  Orchids   Carole  Lombard- Lyie  Talbot  Nov, 

Speed    Demon  Wm.  Collier.  Jr.-Joan  Marsh. ..Nov. 

Sporting  Age,  This   Jack  Holt-Evalyn  Knapp  Sept. 

That's  My  Boy   R.   Cromwell-Dorothy  Jordan- 
Mae  Marsh   ,.Oct 

Vanity  Street   C.  BIckford-Helen  Chandkr  Oct. 

virtue   Carole  Lombard-Pat  O'Brien. ...Oct. 

War   Correspondent   Jack  Holt-Ralph  Graves-Llla 

Lee   July 

Washlnuton  Merry  Go  Round..  Lee  Traey-C.  Cummlngs   Oct. 

Western   Code,   The   Tim  McCoy-Nora  Lane  Sept. 

White   Eagle   Buck  Jones- Barbara  Weeks  Oct. 

Coming  Feature  Attractions 

Air   Hostess   Evalyn   Knapp- James  Murray- 

Thelma  Todd   Jan.  I5.'33. 

As  the.  Devil  Commands  Alan    Dlnehart-Nell  Hamilton- 
Mae  Clarke   

Brand   Inspeetsr,  Tb*  Tim    McCoy-Florence  Britton  

Brief   Moment   Barbara  Stanwyck   

California  Trail,   The  Buck  Jones-Helen  Mack   

Child  of  Manhattan   Jehn  Boles-Nancy  Carroll  

Cornered   Tim  McCoy   

Destroyer,  Tho   

End  of  the  Trail,  Tho  Tim  McCoy-Luana  Walters   

Fighting  for  Justice  Tim   McCoy-Joyce  Compton  

Forgotten    Man,    The  Jack  Holt   

Hurricane   Deck   Jack  Holt   

Lost  Valley   Buck  Jones   

Man  of  Action  Tim   McCoy-Caryl  Lincoln  Jan.  20,'33.. 

Mute  

Obey  the  Law   .  Leo  Carrlllo-Lels  Wllson-Dlckle 

Moore   

Parole  Girl   

Pearls  and  Emeralds   

Rule"  for  WIvm   

So  This  Is  Africa  Bert   Wheeler-Robt.  Woolsey- 

Raouel  Torres   

State   Trooper   Regis  Teomey-Evalyn  Knapp  

Sundown   Rider.  The  Buck    Jones-Barbara  Weeks  

TrMSOR    Buck  Jenes-Shlrley  Grey  

Wild  Stallion   Wm.   Janney-Dorothy  Appleby  


Running  Time 
Date      Minutes  Reviewed 


.July  0 
.Nov.  28 


,67 


.67 
.71.. 
.68.. 
.66 

.68.. 
,.68., 
..74., 
..65.. 
..67. 

..71. 

.67,, 
..69.. 

,.77.. 
..78. 


.Sent.  24 
.Dee.  10 


.Sept, 

..Dec. 
. .  Nov. 
.  Nov. 
..Oct. 

..Dee. 
.Oct. 
.  Nov. 

.Aug. 
.Oct. 


3 
3 
19 
26 
15 

3 
29 

5 

20 
1 


.67. ...Oct.  I 


FIRST  DIVISION 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Condemed  to  Death  Arthur   Wontner   Sept.   IS  70  July  23 

Goena    Qasm  Nov.    25   65  Aug.  27 

Monte   Carlo   Madness   Sari   Marltza   Sept.   IS  64  June  II 

RInner,    The   Franklyn  Dyal!   Sept.   IS  60  June  II 


.  ..SI 


FOX  FILMS 

Features 

Title                                     Star                                  Rel.  Date 

Almost   Married   Violet  Hemlng-Ralgh  Bellamy- 
Alexander    KIrkland   July  17.. 

Call   Her  Savage   Bow-Owsley-Todd- Roland   Nov.  27.. 

Chandu,    The    Magician  Edmund    Lowe-Bela  Lugosl- 

..Irene   Ware   Sept.  18.. 

Congorllla   Mr.  &  Mrs.  Martin  Johnson. ..Aug.  7. 

Down  to   Earth  Will   Rogers-Irene   Rich  Sept.  4.. 

First  Year,  The   Gaynor-Farrell   July  31.. 

Golden   West,   The  Geo.    O'Brien-Janet  Chandler- 
Marlon  Burns  Oct.  30.. 

Handle    With    Care  Jas.  Dunn-Boots  Mallory   Dec.  25.. 

Hat  Check  Girl  Sally  Eliers-Ben  Lyon   Sept.  25... 

Me  and  My  Gal   Joan   Bennett-Spencer  Tracy. ..Dee.  4... 

Painted   Woman,   The  P.  Shannon-Spencer  Tracy-Wffl, 

Boyd   Aug,  21.. 

Passport  to   Hell,    A  Ellssa    Landl-Paul  Lukas-A 

KIrkland-Warner  Oland   Aug.  14.., 

Rackety    Rax   Victor  McLaglen-Greta  Nlssen- 

Nell    O'Day   Oct.  23.., 

Rebecca  of  Sunnybrook  Farm..  Marian  Nlxon-R.  Bellamy  July  3.. 

Robbers  Roost   George  O'Brien-Maureen 

O'Sullivan   Jan.  8,'3 

Second  Hand  Wife  Sally  Ellers-Ralph  Bellamy  Jan.  1,'3 

Sherlock    Holmes   Cllve  Broek-Mlrlam  Jordan  Nov.  6.. 

Six  Hours  to  Live  Warner  Baxter-John  Boles-Mir- 
iam Jordan   Oct.  16.. 

Toss  of  the  Storm  Country. ..  Janet  Gaynor-Chas.  Farrell  Nov.  20.. 

Too  Busy  To  Work  Will   Roaers-Marlan   Nixon  Nov.  13.. 

Wild  Girl   Joan    Bennett-Charles  Farrell- 

Ralph  Bellamy   Oct.  9  74. 

Coming  Feature  Attractions 

Bad    Boy   James    Dunn-Sally  Ellers  

Broadway   Bad   Joan  Blondell  •  Ginger  Roger* 

Rleardo  Cortez   Feb.  I2,'33  

Cavalcade   Cllve  Brook-Diana  Wynyard  

Dangerously    Yours   Miriam  Jordan- Warner  Baxter.. .Jan.  iS.'ZZ  

Face  In  the  Sky  Spencer  Tracy- Marian  Nlxon- 

Stuart    Erwin   Jan.    IS, '33  

Giant  Swing,  The   Ricardo  Cortez-Norman  Faster  

Hot   Pepper   Victor  McLaolen- Edmund  Lowe- 

Lupe  Velez-EI   Brendel   Jan.  22,'33  

Infernal   Machine,  The  Genevieve  Tobln-Chester  Morris- 
Alexander    KIrkland   Feb.  S,'33  

Man-Eater   Marlon  Burns-Kane  Richmond  

Paddy,  The  Next  Best  Thing.. Janet  Gavnor   

Road  to   Heaven  Boots  Matlory-A.  KIrkland  

Smoke  Lightning   George  O'Brien-Nell  O'Day  Feb.  19,'33  

State  Fair   Janet   Gaynor-Will  Rogers-Low 

Ayres-Sally  EMers-Norman 

Foster- Frank  Craven   

Walking    Down    Broadway  James  Dunn- Boots  Mallory- 

Zasu   PItts-Mlnna  Gombell  

Zoo  In  Budapest   Gene  Raymond- Loretta  Young  


Running  Time 

Minutes  Reviewed 


.Dee. 


 74.... Sent  17 

 :72....Jiily  I* 

 73  July  23 

 80.... July  2S 

.74.... Oct.  IS 

.75  Dec  24 

..64.... Sept.  24 

..78....  Dec.  17 

..72. ...Aug.  13 

..75.... Sept.  S 

..75....  Oct.  29 

..80. ...July  16 


 69....  Nov.  2( 

 80.... Oet.  29 

 75. ...Nov.  26 

 70  Nov,  12 


Oct. 


FREULER  FILM  ASSOCIATES 

Features 


Title  Star 

Fighting   Gentleman,  The  Wm.  Collier,  Jr.- Josephine 

Dunn-N.Moorhead   Oct. 

Forty- Niners,    The  Tom  Tyler   Oet.  28 

Gambling  Sex   Ruth  Hall-Grant  Withers  Nov.  21, 

Penal  Code.  The  Regis  Toomey-Helen  Cohan  Dec.  23. 

Snvaqe    Girl.    The  Rochelle  Hudson-Walter  Byr*n..Dec.  5 

When  a  Man  Rides  Alone  Tom   Tyler   Jan 


Running  Time 
Pel.  Date      Minutes  Reviewed 


7  65.... Oet 

...59   , 

...65   


IS 


15,'33. 


Coming  Feature  Attractions 


Black  Cat,  The  

East  of  Sudan  

Groon  Pspsdiso       ■■■(•■■•••••s  >■>>> 

Kiss   of   Araby.  ..!  Maria  Alba-Walter  Byron   Jan.  ° '3I,'33. 

My  Wandering  Boy  

Red   Man's  Country  

Silent  Armv.  The  

Sisters  of  the  Follies    


62 


MOTION    PICTURE  HERALD 


January    14,  1933 


(THE  RELEASE  Ctl ACT— CONT'D ) 


MAJESTIC 

Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Crusader.  The   Evelyn  Brent-H.  B.  Warner  Oct.      1  72  Oct.  8 

Gold   Jack  Hoxie-Alice  Day   Sent.   15  53   

Hearts   of    Humanity  Jean  Hersholt-Jackle  Searl   Sept.     1  70  Sept.  24 

Law  and   Lawless  Jack    Hoxie-Hilda    Moreno   Nov.  30  

Outlaw   Justice   Jack  Hoxie-Dorothy  Gulliver  Oct      1  61   

Phantom    Express,   The  Sally  Blane-Wm.  Collier.  Jr  Sept.   15  70  Sent.  24 

Unwritten    Law.   The  Greta  Nissen-Skeets  Gallauher.. .  Nov.  15  

Vampire  Bat.  The   Lionel  Atwill-Fay  Wray   Dec.  15  

Via   Pony    Expreu   Jack  Hoxie-Marceline  Day   Dec.  15  


PARAMOUNT  PUBLIX 


Coming  Feature  Attractions 


Comeback,  The   Benny  Rubin   

Public  Be  Damned,  The  

Sing,    You    Sinner  Jan.    15, '33. 

Woman   in   the   Chair,   The  Feb,    15, '33. 


MAYFAIR  PICTURES 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Alias   Mary  Smith   Gwen  Lee-John  Darrow   July  15  

Behind  Jury  Ooori   Helen  Chandler-Wm.  Collier.  Jr.. .Dec.     1  67  

Gorilla   Shin,   The  Ralph  Ince-Vera  Reynolds  June    II  06  Aug.  27 

Heart   Punch   Marion  Shilling-L.  Hughes  Oct.    15  64. ...Oct  29 

Her  Mad  Night  Irene  Rich-Conway  Tearle   Oct.      I  ...67  Oct.  29 

Malay   Nights   ....John  Mack  Brown-D.  Burgesi- 

Ralph    Inc   Nov.  I  

Midnight  Morals   Beryl    Mercer-Chas.  Delanay- 

Gwen   Lee   Aug.     1  6I....Auq.  13 

Midnight    Warning   William    Boyd-Claudia   Dell  Nov.  15  

No    Living    Witness   Barbara    Kent-Gilbert    Roland..  .Sept.   15  65. ...Sept.  17 

Sister  to  Judas  Claire   Windsor-John    Harron. .  .  .Jan.  I,'33  

Tangled    Destinies   Llovd   Whitlock- Doris    Hill  Sept  I  

Temptation's    Workshop   Helen    Foster-Tyrell    Davis  June  20  

Trapped  in  TIa  Juana   Edwina    Booth-Duncan    Renaldo.  .Aug.  15  

Widow    In    Scarlet   D.    Revler- Kenneth   Harlan  July     1  58  July  23 


METRO-GOLDWYN-MAYER 

Title  Star  Rel.  Data 

BIsndi*  of  the  Follies  Marion  Davles-R.  Montoomery..  .Aug.  20. 

Divorce   In   the   Family  Jackie   Cooper   Aug,  27. 

(Reviewed  under  the  title  "After  Divorce") 

Downstairs   John  Gilbert   Aug.  6. 

Faithless   T.  Bankhead-R.  Montgomery  Oct.  IS. 

Fast    Life   William    Haines-Madge   Evans.. .Dee.  16. 

Flesh   Wallace   Beery- Karen  Morley- 

Ricardo   Cortez   Dee.  9, 

Grand    Hotel   Garbo-John  Barrymore   Sept.  II. 

Kongo   Walter   Huston-Lupe   Velez  Oct  I, 

Mask  of  Fu  Manchu.  The. ...Boris    KarlolT   Nov.  5. 

Pack   Up   Your  Troubles  Laurel    &    Hardy   Sept  17. 

Payment   Deferred   M.  O'Sullivan-C.  Laughton  Oct.  8. 

Prosperity   Dressier- Moran   Nov.  IB. 

Rasputin  and  the  Empress  Ethel,  John  and  Lionel  Barry- 
more   Dec.  23. 

Red   Dust   Clark  Gable-Jean  Harlow  Oct.  22. 

Red  Headed  Weman   Jean   Harlow-Chester   Morris  June  25 

Skyscraper   Souls   W.  William-M.   O'Sulllvan  July  16. 

Smilln'  Thru   Norma  Shearer- Fredric  March- 
Leslie    Howard   Sept.  24 

Son    Daughter   Helen  Hayes-Ramon  Navarro  Dec.  23. 

Speak    Easily   Buster  Keaton   Aug.  13 

Strange  Interlude   Norma  Shearer-Clarke  Gable  Dec.  30. 

Unashamed   Helen   Twelvetrees   July  2. 

Washington  Masquerade   Lionel   Barrymore   July  9. 

(Reviewed  under  the  title  "Washington  Show") 

Coming  Feature  Attractions 

Buddies   Buster  Keaton-JImmy  Durante  

China    Seas   Clark  Gable   

Clear    All    Wires   Lee   Tracy-Benlta  Hume  

Haopilv  Unmarried   

Hell  Below   Robt.    Montgomery-Jimmy  Du- 
rante-Robt.    Young- Walter 
Huston-Madge  Evans   

La    Tendresse   Norma   Shearer   , 

Man  of  the   Nile  Ramon  Novarro  

Men  Must  Fight  Phillips  Holmes-Ruth  Selwyn  

Peg  0'   My  Heart  Marion  Davles   

Reunion  In  Vienna  John  and  Lionel  Barrymore   

Secrete  of  Madame  Blanche,  The. .  Irene  Dunne-Phillips  Holmes  

Tarzan  and  His  Mate  J.    W»issmuller-M.  O'Sulllvan  

Today  We   Live   Joan  Crawford-Gary  Cooper  

Tugboat   Annie   Marie  Dressier- Wallace  Beery  

Turn   To  the  Right  

Whistling    In   the    Dark  Ernest  Truex-Ona  Merkel  

White  Sister.  The  Helen   Hayes-Clark   Gable  , 


Running  Time 

Minutes  Reviewed 

 90  Sent  10 

 78  Aug.  20 

 72....  Aug.  6 

 74.... Oct  15 

 75....Dec.  10 


..75. ...Dee.  17 

.115  Apr.  16 

..86....  Nov.  26 

..67  Dee.  10 

..64  July  9 

..76  Sept  24 

..78....  Nov.  12 

.127  Dee.  31 

..73. ...Oct  22 

..75.... June  25 

..80  July  16 

.100.... Oct  22 
..79.. Jan.    7, '33 

..82....  Aug.  27 

.112.... Sent  3 

..77. ...July  23 

..74.... July  2 


MONOGRAM  PICTURES  CORPORATION 

Features 

_.  .  Running  Time 
»    T.'M'                                    Star                                  Rel.  Date       Minutes  Reviewed 

Crashin'  Broadway   Rex  Bell   Dec.  30  

Diamond  Trail.  The   .  Rex  Bell   Dee  30  

Fighting  Champ.  The   Bob  Steele    .Dee.  15  

From  Broadway  to  Cheyennt. . .  Rex    Bell   Sept.  10  

Girl   from   Calgary  Fifl  D'Orsay   Sept.  24  

Guilty  or  Not  Guilty  Betty  Compson-Tom  Douglas  Nov.    15   7  reels  

Hidden  Valley   Bob  Steele   Oct    10   6  reels   

Klondike   Thelma  Todd-Frank  Hawks  Aug.   30  68  Sept  24 

Lucky    Larrigan   Rex   Bell-Helen   Foster               Dee.  I 

Man  from  Arizona,  The  Rex  Bell   Oct 

Self-Defense   Pauline  Frederick   Dee 

Strange   Adventure   Regis  Toomey-Juna  Clyde   Nov 

Thirteenth   Guest   Ginger  Rogers   Sent 

Western  Limited,  The   Estelle  Taylor    Aug. 

Young    Blood   Bob  Steele    Nov 


21  6  reels  

15  68  Dee.  10 

Nov.    20  7  reels  

3  68.. ..Aug.  13 

5  

5  


Coming  Feature  Attractions 

Black    Beauty   Feb.  I, '33. 

Jungle  Bride   Anita  Page-Charles  Starrett  Jan.  20,'33. 

Oliver  Twist   Feb.  28,'33. 

West  of  Singapore   Betty  Compson-Clyde  Cook  Jan.  3I,'33. 


Features 


Running  Time 
Date      Minutes  Reviewed 


28  

6,'33.. 

16  

12  

9  

II  

6.'33.. 

5  

4  

30  

19  

28  


15. 


..80. 
..78. 
..85. 
..70. 
..70. 
..65. 
..78. 
..80. 


.Oct  a 

.Dec.  31 

.Sept  10 

.Aug.  e 

.Dee.  to 

.Nov.  5 

.  Dee.  IS 

.July  38 


..59. 

..68. 
..73., 


..95. 

..70. 
..80. 

.104. 

..86. 
..72. 
..74, 
..S8. 
..64, 

..to. 

..70. 


.Aug.  9 
.Oct  22 


.Nov.  12 


.Dec. 
.July 


10 
9 


Title  Star  Rel. 

Big  Broadcast,  The  Stuart  Erwin-BIng  Crosby-Kate 

Smith  •  Leila  Hyam  -  Mills 
Bros.  -  Bosweli  Sisters  -  Cab 
Calloway  -  Vincent  Lopez  - 
Arthur  Tracy  -  Sharon  Lynn  Oct. 

Billion   Dollar  Scandal  Carole  Lombard- Robt  Armstrong.  .Jan. 

Blonde  Venus   Marlene  Dietrich   Sept. 

Devil  and  the  Deep  T.   Bankhead-G.   Cooper  Aug. 

Devil  Is  Driving.  The  Edmund   Loew- Wynne  Gibson  Dee. 

Evenings   for   Sale  Herb  Marshall-Sarl   Maritza  Nov. 

Farewell  to  Arms,  A  Helen   Hayes-Gary  Cooper  Jan. 

Guilty  as  Hell  Edmund   Lowe- Victor  McLaglen. . Aug. 

He  Learned  About  Women  Stuart  Erwin-A.  Sklpworth  Nov. 

Heritage  of  the  Desert  Randolph  Scott-S.  Fleming  Sent 

Horse  Feathers   Four   Marx   Bros  Aug. 

Hot  Saturday   Nancy  Carroll-Cary  Grant  Oct. 

If  I  Had  a  Million  Gary   Coooer  -  Wynne   Gibson - 

Geo.    Raft- Richard  Bennett- 
Mary   Robson   Nov. 

Island  of  Lost  Souls  Chas.  Laughton- Richard  Arlen- 

irvino   Pichei-Lella   Hyams. .. . Dee. 

Lady  and  Gent  Geo.   Bancroft- Wynne   Gibson  July 

Love   Me  Tonight  Maurice  Chevalier-Jeanette 

MacDonald   Aug.  26. 

Madame   Butterfly   Sylvia  Sidney-Cary  Grant  Dee.  30.. 

Madame  Racketeer   Alison  Skipworth-R.  Bennett  July  22. 

Madison    Square    Garden  Jack  Oakie-Marian   Nixon  i.Oct.  7. 

Make  Me  a  Star  Joan  Blondeii-Stuart  Erwin  July  I. 

Million  Dollar  Legs  Jack  Oakle   July  8. 

Movie  Crazy   Harold  Lloyd-C.  Cummlngs  Sept.  23. 

Night  After  Night  Geo.  Raft-C.  Cummings  Oct  14. 

Night  of  June  13  Ciive    Brook-Frances  Dee-Gene 

Raymond   Sent.  23. 

No  Man  of  Her  Own  Clark  Gable-Carole  Lombard  Dee  

Phantom  President  The  Geo.    M.   Cohan-Claudete  Col- 
bert-Jimmy   Durante   Oct.  7. 

70.000  Witnesses   Phil  Holmes-Dorothy  Jordan  Sept  2. 

Sign  of  the  Cross  Fredric    March- Ellssa  Landl- 

'    Claudette  Colbert   

Trouble  In  Paradise  Miriam    Hopkins-H.  Marshall- 
Kay  Francis   Oct  21. 

Under  Cover  Man  Geo.  Raft-Nancy  Carroll  Dec.  2. 

Vanishing    Frontier   John    Mack    Brown- Evalya 

Knapp-Zasu  Pitts   July  29. 

Wild  Horse  Mesa  Randolph  Scott-Sally  Blane  Nov.  25. 

Coming  Feature  Attractions 

A   Bedtime  Story  Maurice  Chevalier-Carole  Lom- 
bard   

College  Humor   Richard    Arlen-Frances  Dee  

Crime  of  the  Century,  The ....  Stuart  Erwin-Wynne  Gibson  Feb.  I0,'33  

Curse  of  Sunken  Gold  

Eagle  and  the  Hawk.  The  Gary  Cooper-Oakie-Raft   

From  Hell  to  Heaven  Carole  Lombard-Jack  Oakle  

Hello,  Everybody   Kate  Smith   

Kino  of  the  Jungle  Frances  Dee- Buster  Crabbe  Jan  

Lady's    Profession,    A  Alison  Sklpworth- Roland  Young.. Feb.  24,'33  

Lives  of  a  Bengal  Lancer,  The. Fredric    March-Gary  Cooper- 
Richard  Arien   

Luxury  Liner   George  Brent-Sarl  Maritza-Zita 

Johann- Irving  Pichel   Feb.  3,'33  

Murders  in  the  Zoo  Charlie  Ruggles   

Mysterious  Rider.  The  Kent  Taylor-Lona  Andr«   Jan.  20,'33  

Pick  Up   Sylvia   Sidney-George  Raft  

She  Done  Him  Wrong  Mae  West-Owen   Moore   Jan.  27,'33  

Story  of  Temple  Drake,  The.. Miriam   Hopkins-George  Raft  

Strictly   Personal   Marjorie   Rambeau-Eddie  Quil- 

ian-D.   Jordan  ,  

Tonight  Is  Ours   C.   Colbert- Fredric  March-Paul 

Cavanaoh   Jan.    I3,'33  76.. Jan.  7,'33 

Under  the  Tonfo  Rim  Kent  Taylor   

Woman  Accused,  'Tlie  Cary  Grant- Nancy  Carroll- John 

Halliday- Richard   Bennett   Feb,  I7,'33  


.72. 
.76. 


..78. 
..72. 


.123. 


..73. 
..74. 


.Aug.  20 

.Dee.  31 

.July  30 

.Oct  8 

.June  18 

.July  2 

.Sent  24 

.Oct  8 

.Sept  17 

.  Dee.  24 

.Sept.  24 

.Aug.  20 

.  Dee.  10 


.Oct 
.Dee. 


2> 

10 


.70. 


.July  23 


POWERS  PICTURES 

Features 


Title  Star 

Gables  Mystery,  The  Lester   Matthews-Anne   Grey  June  15. 

Her  Radio  Romeo  Gene  Gerrard-Jessle  Matthews..  .July  IS 

Her  Strange  Desire  Laurence  Olivier   July  I 

Limping    Man,   The  Franklin   Dyall   Aug.  I 

Lucky  Girl   Gene  Gerrard-Moliy  Lament  Sept.  I 


Running  Time 
Rel.  Date       Minutes  Reviewed 
..71. ...May  7 


Skin  Game   Edmund    Gwenn  -  Phyllis  Kon- 

stam   June 

Woman    Decides,   The  Adrianne  Alien-Owen   Nares  Aug. 


RKO  RADIO  PICTURES 

Features 

Title  Star 
Age  of  Consent,  The  Richard  Cromwell-Eric  Linden- 


..Aug. 

13 

....55.. 

.  .Aug. 

27 

....69. 

 70. 

 68  

Running  Time 


Bill  of  Divorcement  John  Barrymore-Blilie  Burke.. 


Conquerors,   The   Ann  Harding-Richard  DIx. 

Half-Naked   Truth,  The  Lee  Tracy-Lupa  Velez  


Hold  'Em  Jail  Edna    May   Oliver  -  Wheeler - 

Woolsey-Roscoe  Ates   

Little  Orphan  Annie  MItzl   Green-Buster  Phelps  

Men  Are  Such  Fools  Leo  Carrlllo-V.  Osborne  

Men  of  America  Bill  Boyd   


Most  Dangerous  Game,  The. 


Roar  of  the  Dragon  Richard  Dix-GwIII  Andre. 


Strange  Justlee   Marian  Marsh- R.  Denny. 


Rel.  Date 

Minutes 

Reviewed 

5.... 

....80.. 

.July 

30 

23.... 

....78.. 

.Dee. 

10 

.Sept. 

30.... 

....76.. 

.Sept. 

10 

12.... 

....80.. 

.June 

25 

19.... 

....70.. 

.June 

4 

18.... 

....M. . 

Nov. 

19 

16.... 

,...77.. Jan.  7, 

'33 

23.... 

....80.. 

.Aug. 

20 

2.... 

....74.. 

.June 

25 

4  

....70.. 

.Oct 

29 

9.... 

....75.. 

.Nov. 

12 

i3,'33. 

....52.. 

.Oct. 

1 

9  .. 

....78.. 

.July 

30 

6, '33. 

30.... 

....78.. 

..Nov. 

12 

.Oct 

14.... 

....77.. 

.Oct 

22 

25.... 

....75.. 

.Nov. 

26 

.July 

,,..7«.. 

.July 

9 

.Nov. 

25.... 

....75.. 

.  Nov. 

26 

2  

....58.. 

.Dec. 

17 

Nov. 

II.... 

....65.. 

.Dee. 

24 

Oct 

7.... 

....74.. 

.Aug. 

27 

.Sept. 

IS.... 

....73.. 

.Sept 

8 

Coming  Feature  Attractions 

Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Cheyenne   Kid   Tom  Keene   Jan.  20,'33  

Goldle  Gets  Along  Lill    Damlta-Chas.    Morton  Jan.  27.'33  

Great  Jasper.  The  Richard  DIx   Feb.  I7,'33  

Great   Desire,  The  K.    Hepburn-Golln  GIIve-BIIlIe 

Burke   


January    14,  1933 


MOTION    PICTURE  HERALD 


63 


(THE  KELEA$£  CHACT'-CCNT^D) 


Running  Tin* 

TItl*  Star  Rel.  Date       Minutes  Reviewed 

Hell  Bent  for  Election  Edna   May  Oliver  

King    Kong   Fay  Wray-Bruce  Cabot  

Little  Women   Anita  Louise- Dorothy  Wilson  

Lucicy   Devils   Bill  Boyd-Bruce  Cabot-William 

Gargan-D.  Wilson-R.  Hudson. .Feb.     3,'33  60  Dec.  31 

Our  Betters   Constance  Bennett-Joel   McCrea..Mar.   31. '33  

Past  of  Mary  Holmes.  The  Helen  MacKellar-Eric  Linden. ..  .Jan.  20,'33..   

Pigmy   Joei  McCrea   

Sailor  Be  Good  Jack  Oaltie-Vivienne  Osborne  Feb.  I0,'33  

Scarlet  River   Tom    Keene-D.   Wilson  .Mar.  I7,'33  

Sun  Also  Rises.  The  

Sweepings   Lionel  Barrymore   Mar.  24,'33  

Theft  of  the  Mona  Lisa.  The.. Willy  Forst-Trude  von  Mole  92  Apr.  9 

(Reviewed — German  version) 
Tonaze   John  Barrymore- Myrna  Ley  Mar.  3,'33  


STATE  RIGHTS 


Features 

Title 

A  Nous  La  LIberte  

Bal.  Le   

Barberina.    The  Klng'< 

Dancer   

Beautiful  Maneuver  Time 
Blame  the  Woman  


Comradeshlo 
Cruiser  Emden 


Running  Time 

Star  DIst'r  Rel.  Date       Minutes  Reviewed 

.  Rolla   France   Harold    Auten  93  June  25 

Andre  Lefaur   Protex  Trading   80  Oct.  8 


Dangers  of  the  Arctic  

David  Golder   

Diary  of  a  Revolutionist.. 
Face  on  the  Barroom  Floor, 

The   

Fire  In  the  Opera  


Lll  Daoover   Capital   Oct.  25 

Ida  Wuest   World's  Trade   

Adolphe  Menjou- 

Benita  Hune   Principal   Oct. 

 Assoc.  Cinemas  Nov. 

 World's  Trade 

Exchange    Sept 

 Exp.  Ti\m  Co  

Harry  Baur   Protex  Trading   

G.  V.  Mouzalevsky. . Amkino   June 


..87....  Nov.  12 


IS. 


8. 


8. 


Flower  Lady  of  LIndenau. 
Forbidden  Company  . 
Gitta  Discovers  Her  Heart. 

Gloria   

Herzblut   

House  ef  Death  

I  Kiss  Your  Hand.  Madame. 
Immertal  Vagabond.  The.. 
In  the  Days  of  the  Crusaders 

1(1*  ef  Paradise  

Laulte,  Queen  of  Prussia.., 

Leve  Is  Love  

Maedchen  In  Uniform  

Manhattan  Tewer   


Man  Without  ■  Name,  The. 
Midnight  Lady.  The. 

1914   

Out  of  Singapore  

Party  Does  Not  Answer,  The 

Pride  of  the  Legion  

Red  Haired  Alibi  

Schubert's  Dream  of  Spring 
Silver  Lining,  The  

Slightly  Married   


Sniper.  The  ... 
Speed  Madness 


Thrill  of  Youth  

Two  Hearts  That  Beat 

as  One   

Virgins  of  Bali  

With  Williamson  Beneath 

the  Sea   

Woman  In  Chains  

(Reviewed  under 
Yerck   

TIFFANY 

Features 


Title 

Last  Mile.  The  

Man  Called  Back.  The 
Those  We  Love  


B.  Fletcher   invincible   

G.   Froelich   -  J. 

Nowatna   Capital   July  12. 

Renate  Mueller   Protex  Trading. .  July  7. 

Sally  Blane   Chesterfield   June  I. 

Gitta  Alpar   Capital   

Gustav  Froehlich  ...Tobis   Oct.  27. 

Renate  Mueller   Cines-Pittaluga.. Sept  30. 

N.  P.  Chmelloff  Amkino   Aug.  12. 

Marlene  Dietrich  ...Stanley   Aug.  27. 

Gustav  Froelich   Ufa   

Alberto  Pasquaii   Monopole   Oct.  I. 

 Invincible   

Henny  Porten   Assoc.  Cinemas. .  Oct.  4. 

Kathe  von  Nagy  Ufa   

Hertha  Thiele   John  Krimsky- 

Gifford  Cochran  

Mary  Brian-Irene 

Rich-James    Hall. .  Remington   Dee.  1. 

Werner    Krauss  Protex    Trading.  Nov.    5  .. 

John  Darrow   Chesterfield   

 Capital   Sept  3. 

Noah  Beery   Goldsmith  Pies  

.Dorothy  Wieck   Capital   Nov.  29... 

Sally  Blane-B.  Kent.  Mascot   Oct  10. 

Merna  Kennedy  ....Capital   Oct.  21. 

Alfred  Laeutner  ....  Capital   

Maureen  0' Sull Ivan. .  Patrician  Pic- 
tures   

Evalyn  Knapp-Waiter 

Byron   Chesterfield    ....Oct.  15. 

 Amkino   Aug.  25. 

Richard  Talmadge- 

Nancy  Drexel  ....Mercury   

June  Clyde   Chesterfield    ....Aug.  15. 

Lilian  Harvey   Ufa-Protex   Sept.  8. 

 Principal   Dec.  8. 


..74. 
..78. 

..85. 
..58. 
..80. 
.100. 

..66. 


. .  Nov. 
. .  Dee. 

..Oct 
..July 
..Oct 


5 
10 

I 

9 
29 


.June  18 
.Oct  22 


..92. 
..70. 
..67. 
..91. 
..87., 
..77. 
..76. 
..60. 
..88. 
..75. 


.92. 


.110. 

.67. 

.90.. 

.65. 

.73., 

.61., 
.76.. 
..70. 
..75. 
..75. 

.58. 


..Aug.  6 

..Aug.  6 

..July  9 

..Oct  15 

.Nov.  12 

..Oct  15 

..Aug.  27 

, .Sept  10 

..June  4 

..Oct  15 

..July  16 

..Oct  15 

..June  II 

..Oct  I 

..Nov.  19 

.Dee.  17 

..June  II 

»SeDt  24 

.Sent  24 

.Dec.  31 

..Oct  29 

.  .Oct  29 

..July  2 

..June  4 


.65. 
.68. 


..62. 
..63. 


.  Dec. 
.Sept 


.80. 
.46. 


.July  30 
.Sept  10 


..Sept  24 
..Dec.  17 


 Principal   Nov.    24  59  Dee.  3 

Owen  Nares   Invincible   69.... Aug.  13 

title  "The  impassive   Footman" — Assoc.  Radio  British) 

Werner  Krauss   Protex  Trading  Nov.    23  99  Dm.  !• 


Running  Time 

Star  Rel.  Date      Minutes  Reviewed 

Preston    Foster  -  Howard 

Phillips   Aug.   21  84....  July  30 

Conrad  Nagel-Dorls  Kenyon  July    17  80  July  23 

Liiyan  Tashman- Kenneth 

MacKenna   ..Sept.   II  77  Sept.  17 


UNITED  ARTISTS 


Features 


Title  Star 

Cynara   Ronald  Colman-Kay  Francis  Dec, 

Kid  from  Spain,  The  Eddie  Cantor   Nov. 

Magic   Night   Jack  Buchanan   ...Nov. 

Mr.  Robinson  Crusoe  Douglas  Fairbanks   „.Aug. 

Rain   Joan  Crawford   Oct 

White  Zombie   Bela  Lugosi   Aug. 

Coming  Feature  Attractions 

Halleluiah.  I'm  a  Bum  Al  Jolson   , 

I  Cover  the  Waterfront  Richard  Arlen- Ernest  Torrence  

Jade   (Made  in  Tibet  and  India)  

Joe  Palooka   Jimmy  Durante   

Masauerader,  The   Ronald  Colman-Elissa  Landi  

Perfect  Understanding   Gloria  Swanson   

Secrets   Mary  Pickford-Lesile  Howard  


Running  Tl 
Rel.  Date  Minutes 


24.. 
17.. 

5.. 
19.. 
22.. 

4.. 


.80.. 
..90. 
..76.. 
..72.. 
..85.. 
..70.. 


me 

Reviewed 

: .  Nov.  5 

. .  Nov.  5 

..Nov.  12 

..Oct  I 

..Sent  17 

..Aug.  6 


UNIVERSAL 

Features 


Running  Tl 
Rel.  Date  Minutes 


Title  Star 

Afraid  to  Talk  Eric  Linden-Sidney  Fox  Nov. 

(Reviewed  under  title  "Merry  Go  Round") 

Air  Mall   Pat  O'Brien-Ralph  Bellamy  Nov.  3.. 

All  American,  The  Richard  Arlen-Gloria  Stuart  Oct  13.. 

Back  Street   Irene  Dunne- John  Boles  Sept  I  

Fast   Cerasanlons   Tom  Brown   June  23  

Flaming  Guns   Tom  Mix- Ruth  Hall   Dee.  22  

Feurth   Horseman,  The  Tom  Mix   Sent  29  

Hidden   Geld   Tom  Mix   Nov.  3  

lolee   All  Star   July  14  

Laughter  In  Hell   Pat   O'Brien-Gloria   Stuart  Jan.  I2.'33.. 

Mummy.    The   Boris  KariofT-Zita  Johann  Dec.  22 

My  Pal,  The  King  Tom  Mix   Aug.  4  

Okay  America   Lew   Ayret-Maureen  O'Sulll- 

van   Sept. 


..76. 

.  ..83.. 
. ..78.. 
.  ..84.. 
...78  . 
,  ..57  . 
...57  . 
...56  . 
.58.. 
.68. 
.78.. 
.75. 


me 

Reviewed 
..Sent  24 

..Oct  8 
..Sept  24 
July  23 


.July  16 
Jan.  7,'33 
. .  Dee.  3 
..July  9 


Running  Time 

...Title  star  Rel.  Date       Minutes  Reviewed 

Old   Dark   House,  The  Boris   Karioff-L.   Bond  Oct    20  74  July  16 

Once   In  a   Lifetime  Jack  Oakie-Sidney  Fox  Sept.  22  75  Aug.  27 

Texas   Bad    Man  Tom  Mix   June   30  60   

They  Just  Had  to  Get  Marrfed.Summerville-Pitts   Jan.     5.'33  68   

Tom  Brown  of  Culver   Tom  Brown   July    21  70  July  IS 


Coming  Feature  Attractions 


Big   Cage.   The   Clyde  Beatty   

Black   Pearl   Tala  Bireil   

Counsellor-at-Law   

Destination    Unknown   Pat.   O'Brien-Ralph   Bellamy. ..  .Jan.  26,'33..  

Laughing   8ov   Zita  Johann   

Left  Bank.  The  

Naqana   Tala   Birell-Melvyn   Douglas  Jan.     I9.'33  74.. Jan.  7,'33 

Only  Yesterday   

Prison    Doctor,  The  

Private  Jones   Lee  Tracy-Gloria  Stuart  Feb.  9,'33   

Rebel,  The   Vilma    Banky-Luis  Trenker  

Road    Back.  The   

Rome   Express   Esther   Raiston-Conrad  Veldt  

Rustler's   Roundup   Tom   Mix-Diane  Sinclair  

S.  0.  S.  Iceberg   

Salt  Air   Chas.  Murray-Geo.  Sidney  

Terror  Trail,  The   Tom    Mix   Feb.  2,'33  


WARNER  BROS. 

Features 


Title  Star 

Big   City  Blues   Joan  Blondeil   Sent 

Big  Stampede,  The   John  Wayne   Oct 

Blessed  Event   Lee  Tracy-Mary  Brian  Sept 

Haunted   Gold   John  Wayne   Dee. 

I  Am  A  Fugitive  from  a  Chain 

Gang   Paul 

Jewel   Robbery   Wm. 

Lawyer  Man   Wm. 

One  Way  Passage   Wm. 

Ride  Him  Cowboy   John 

Scarlet    Dawn   D.    Fairbanks,   Jr.   -  Nancy 

Carroll   Nov. 

Successful  Calamity,  A  George   Arliss   Sept, 

Two  Against  the  World  Constance  Bennett   Sept, 

Winner  Take  All  James  Cagney   July 


Running  Tl 
Rel.  Data  Minutes 
18.. 
8.. 
10.. 
17.. 


 68. 


ma 

Reviewed 
..Juna  IS 


84....SeDt  10 


Muni   Nov. 

Powell-Kay  Francis  Aug. 

Powell-Joan   Blondeil  Jan. 

Powell-Kay  Francis  Oct. 

Wayne- Ruth  Hall  Aug. 


19  90.. 

13  68.. 

7,'33  72.. 

22    69.. 

27    56  . 


..Oct  22 

..JUR*  II 

..Dee.  3 

..July  30 


12.. 
17.. 
3.. 
IS.. 


,...58.. 
...72.. 
...71.. 
...67.. 


..Nov.  12 

..Oct.  I 

..July  30 

..June  25 


Coming  Feature  Attractions 

Baby   Face   Barbara  Stanwyck   

Blue  Moon  Murder  Case  Ben  Lyon  -  Mary  Brian  •  Peggy 

Shannon   

Forty-Second  Street   Warner    Baxter-Bebe  Daniels- 

Geo.   Brent   Feb.  25,'33  

Grand  Slam   Paul  Lukas-Loretta  Young  

Hard  to  Handle   James  Cagney   Jan,    28,'33  76.. Jan.  7,'33 

llleoal   Ivor  Barnard   

Keyhole.  The   Kay  Francis-George  Brent   

King's   Vacation,  The  George  Arliss   Feb.  25,'33  

Ladies  They  Talk  About  Barbara   Stanwyck   Feb.     4.'33  64.  .Jan.  7,'33 

Parachute  Jumper   Douglas  Fairbanks,  Jr  Jan.    28, '33  

Picture   Snatcher   James  Cagney   Jan.    28, '33. ...65  Dec.  31 

Somewhere  in  Sonera  John  Wayne   

Sucker   D.  Fairbanks.  Jr.-Loretta  Young  

Telegraph   Trail.    The  John  Wayne     

Wax  Museum,  The  Lionel   Atwill-Fay   Wray  Feb,    I8,'33  72. .Jan.  7.'33 

WORLD  WIDE 

Features 


Title  Star 

Between  Fighting  Men   Ken    Maynard   Oct.  16 

Breach  of  Promise  Chester  Morris-Mae  Clarke  Oct.  23.. 

Come  On.  Tarzan   Ken    Maynard   Sept.  II.. 

Crooked  Circle,  Tha   Ben   Lyon-lrene  Purcell  Sept.  25.. 

Death  Kiss,  The  Adrlenne  Ames-David  Manners- 
John  Wray   Dec. 

Dynamite  Ranch   Ken  Maynard   July 

False  Faces   Lowell  Sherman-Liia  Lea   Oct. 

Fargo  Express   Ken  Maynard   Nov. 

Hypnotized   Moran  and  Mack   Dec. 

Racetrack   Leo  Carrillo   June 

Sign  of  Four,  The  Arthur  Wontner   Aug. 

Son  of  Oklahoma   Bob  Steele   July 

Texas  Buddies   Bob  Steele   Aug. 

Tombstone  Canyon   Ken    Maynard   Dec. 

Tralilno  the  Killer   (Soeciai)   Dee. 

Uptown  New  York   Jack  Oakie-Shlrley  Grey  D«e. 

Coming  Feature  Attractions 

Auction   in   Souls  Conrad  Nagel-Leila  Hyams  Jan. 

Drum   Tans   Ken  Maynard   Jaa. 

Lone  Avenger,  The  Ken    Maynard   Apr. 

Phantom  Thunderbolt   Ken    Maynard   Mar. 

Study  in  Scarlet,  A  Reginald  Owen   Mar. 

Tarnished    Youth   Jetta  Goudal-Gilbert  Roland  


Running  Time 
Rel.  Date       Minutes  Reviewed 
62 


....67 

....61. 

....70. 


25  75. 

31  59 

13  83. 

20  62 

25  70. 


..78 
14  74. 


17 
28. 
25. 
4. 

4  


.55 
.59 
.62 
....68. 


. .  .Aug. 

'it 

. . .  Dee. 

24 

. .  .Dec. 

3 

. . .  Dec. 

24 

...July 

30 

...Oct  15 
..Nev.  IS 


29,'33.. 
29.'33. 
9,'33.. 
5. '33. 
I2,'33.. 


OTHER  PRODUCT 

Features 


Star 


DIsfr 


Running  Time 
Rel.  Date       Minutes  Reviewed 
15 


10 


28 

15 


8  78  Aug.  20 


Title 

Baroud   Rex   Ingram   Gaumont-Brltlsh  67. ...Oct. 

Diamond  Cut  Diamond  Adolphe  Menlou   . . . M  G  M-Brltish   71  Sept 

Faithful  Heart,  The  Herbert   Marshall-  Gainsborough- 
Edna  Best    Gaumont   ,  May 

Fires   of    Fate  Lester  Matthews   ...British    Int'l  72  Oct 

Flag   Lieutenant,   The  Henry  Edwards-AnnaBritish  and  Do- 

Neagie    miens   85  Dee.  31 

Flying   Souad,   The  Harold    Huth  British   Lion  79  Aug.  6 

Green  Snot  Mystery.  The..  Jack  Lloyd   Mutual.    London  66  Sept.  3 

Here's  George  George  Clarke   P. D.C. -British  64  Nov.  S 

Jack's  the  Boy   Jack  Hulbert   Gaumont-Galns- 

borough   Aug.    15. ...61  Sent  24 

Josser  on  the  River  Ernest  Lotlnga   British    Int'n'l  71  Sent  17 

Leap   Year   Tom   Walls-Anne      British  and  Do- 
Grey    minions   89  Dec.  17 

Lodger,  The   Ivor    Novella   Twickenham   84  Oct.  15 

Looking  on  the  Bright  Side.  Grade   Fields   Assoc.  Radio- 
British   82.... Oct  15 

Love  Contract  The  Owen    Nares   British  and  Da- 

mlnions   82  Aug.  27 

Love  on  Wheels  Jack  Hulbert   Gaumont- Gains- 
borough  87  Aug.  IS 

Mayor's    Nest   Sydney  Howard   British  and  Do- 
minions  75.... July  IS 

Night  Like  This,  A  Ralph  Lynn   British  and  Do- 
minions  73  May  21 

Nine  Till   Six  Louise  Hampton   ,,.Asso.  Radio- 
British   76....  May  21 

Sally  Bishop   Harold  Huth-Jean 

Barry   British  Lion   82  Dee.  10 

Thark   Tom  Walls- Ralph      British  and  Do- 
Lynn    minions   77  Aug.  27 

Wedding   Rehearsal   Roland    Young   London  Film  

White  Face   John  H.  Roberts  Gainsborough- 
British   71  June  II 


64 


MOTION    PICTURE  HERALD 


January    14,  1933 


(THE  RELEASE  CHART— CONT'D) 


StiCRT  FILMS 

[All  dates  are  1932  unless  otherwise 
stated] 


COLUMBIA 


Runnlna  TInia 
Rel.  Date       Minutes  Reviewed 


7  Sept.  24 


Title 
CURIOSITIES 

C  234   ...May     9......  I  reel   

C  235   June     7   I  reel   .... 

C  236   July    2(   I  reel   

C  237   Sept     1  10  Sept.  24 

KRAZY   KAT  KARTOONS 

Crystal  Gazabo   ...Nov.  7.. 

HIe-Cups,    the    Champ  May  28.. 

Llghtheuie  Keeping   Ais.  15  

Mlaitrel  Shew.  Th*  Not.  21.....  

Paperhanoer   June  21..  

Prosperity   Blues   ..•  

Ritzy  Hotel   May     9  i  -   ;i 

Seeing  Stare   •  8  Dee.  17 

Snow  Time   ....Nov.  30  

Wedding  Bells  

LAMBS  GAMBOLS 

Ladies  Not  Allowed   Sept.  B  

Shave  It  With  Musle  Sept.  30  19   

Umbs  All-star  Gambol  Dec.  20......2l'/2   

MEDBURY  SERIES 
Laughing   with  Medbury 

In  Wildwest  

Laughing   with  Medbury 

In  Mandalay   

Laughlno    with  Medbury 

In   India    I  reel 

Laughing   with  Medbury 

In  Philippines   Nov.    11   I  reel 

Laughing   with  Medbury 

Among  the  Wide  Open 

Faces  .Oct.     II   I  reel 

Laughing    with  Medbury 

Among    Dancing    Nations. .  Dec.    23  I  reel 

Laughing    with  Medbury 

In  Wonders  of  the  World.. Dec.    13  I  reel 


.Aug.    II......  I  reel 

.May    31   I  reel 


MICKEY  MOUSE 

Mickey  in  Arabia   July  20   7  Dee. 

Mickey's  Revue   May  27....  

Musical  Farmer   July  II  

SCRAPPY  CARTOONS 

Bad  Genius.  The  .Dec.  I....  

Battle  of  the  Barn....  May  31  

Camping  Out   Aug.  10  

Fair  Play   July  2  

False  Alarm   

Famous  Bird  Case,  The  

Fencing  Around   

Flop  H«UI*   Nov.  9  

StepDing  Stones   May  17.....  

Wolf  at  the  Door.  The  Dec.  29......... 


•••••••• 


SILLY  SYMPHONIES 
China    Plate  7  Dee.  3 

SUNRISE  COMEDIES 

College  Gigolos  

His    Vacation   SepL  8  

Mind  Doesn't  Matter  Nov.    21  19V2  


EDUCATIONAL 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Title 

ANDY   CLYDE  COMEDIES 

A  Fool  About  Women.. .....Nov.    27  22  

Boudoir  Butler,  The....  May    29    22   

Boy.   Oh   BoyI  ....Dec.    25  21  

Feeling  Rosy   Feb.  26,'33  

For  the  Love  of  Ludwig  July    24  19  Nov.  12 

Giddy  Age.  The   Sept.  25  2l'/2 . . . .  June  4 

His    Royal    Shyness  Aug.   28  21  July  23 

Sunklssed  Sweeties   .Oct.    30   22  

The  Genius    

BABY  BURLESKS 

Glad  Rags  to  Riches  

Kid'   In'  Hollywood  

Kid's  Last  Fight  The  

Pie-Covered  Wagon   Oct. 

War  Babies  Sept. 


.Dec.  31 


  9  Dec.  3 

30  ID  Dec.  31 

18  10  Aug.  6 


BATTLE   FOR  LIFE 

Battle  of  the  Centuries  Oct. 

Desert  Demons   Nov. 

Killers   ....Oct. 

BRAY'S  NATURGRAPHS 
An  Oregon  Camera  Hunt. ..  .Sent. 

Our  Bird  Citizens  .....  Oct. 

Our  Noble  Ancestors. .......  Dec. 

Stable  Manners   .....Nov. 

Wild  Company   ......Jan. 

Woodland  Pals   Jan. 


2. 
27. 
30. 


.10 


II..,..  9   

9'.'.'.°.'.'.  8..!!!.bec'.'  16 

4   9  

8......  7   

I. '33  

29,'33...  I  reel   


BROADWAY 

No.  I   

No.  2   


GOSSIP 


....Sept. 
..  ..Dee. 

CAMERA  ADVENTURES 

Taming  the  Wildcat  Jan. 

The  Forgotten  Island   Sept. 

The  Iceless  Arctic  Nov. 

CANNJ.BALS  OF  THE  DEEP 

Freaks  of  the  Deep  May 

Sea  Going  Birds  .....July 

DO  YOU  REMEMBER 

Gasllt  Nineties,  The  Nov. 

Old  New  York   Sept. 

When  Dad  Was  a  Bey  Jan. 

GLEASON'S  SPORT 
FEATURETTES 

A  Hockey  Hick  Dec. 

Always  KIckIn'   Oct. 

Off  His  Base   Sept. 

GREAT  HOKUM  MYSTERY 

Burned  at  the  Steak  Oct. 

Evil  Eve  Conauars,  Tke  Jan. 

Hvonotlzlna  for  Ltve  Aug. 

■  1  th*  Clutcheii  of  Death  Nov. 

On  the  Brink  of  Disaster. ..  Feb. 


25. 
II. 


.  II... 
,  9... 


.Dec.  31 


15.33. 

4  

6.... 


.10 

.11 


29. 
3. 


27   8.... Jan.  7,'33 

II  10   

22.'33...  8  


II  19  

9  20   

18  20   


.18 


16.... 
8.'33. 

21  16. 

13  14 

I9,'33  


....Sent  17 


Title 
HODGE-PODGE 
Across    America   In  Ten 

Minutes   Jan. 

Animal  Fair,  The  Jan. 

Bubble    Blowers   Sept. 

Down  on  the  Farm  Dec. 

Fury  of  the  Storm  July 

Little  Thrills   OcL 

Prowlers.  The   May 

Skipping   About  the  Uni- 
verse  Feb. 

Traflic   Nov. 

Women's  Work   Sent 

Wonder  City.  The  Nov. 

IDEAL  COMEDIES 
( Brooks- Flynn) 

Hollywood  Lights   May 


Running  Time 
Rel.  Data      Minutes  Ravltmd 


1,'33...I0   

15,33  ^  

II  ID  

18  10   

3   9  July  30 

23   9  

1   9  May  7 


I2,'33. 

6.... 
25.... 
20.... 


.10 
.  9. 

.  9., 


.Nov. 


MACK  SENNETT 
COMEDIES 
Alaska  Love   July 

Andy  CIdye 
Candid   Camera.    Tha  June 

Granger- Pangbern 
Divorce  A  La  Mode  May 

Raymond  Hatton 
Neighbor  Trouble   Aug. 

Stone- Granger 
Young  Onions    Sept. 

Harvey- Granger 

MACK  SENNETT 
FEATURETTES 

Hatta  Marri   July 

Harry  Grlbbon 

Spot  on  the  Bus.  The  May 

Billy  Sevan 

MERMAID  COMEDIES 
Big  Flash.  The  

Harry  Langdon 
Hitch  Hiker.  Tha   Feb. 

Harry  Langdon 
Pest,  The  

Harry  Langdon 
Tired   Feet   Jan. 

Harry  Langdon 
Vest  with  a.  Tale,  Tha  Deo. 

Tom  Howard 

MORAN  AND  MACK 
COMEDIES 
As  the  Crows  Fly   Feb. 

OPERALOGUES 

Brahmin's  Daughter,  A  Jan. 

idol  of  Sevllla   Aug. 

Milady's   Escapade   May 

Walpurnls  NIeht   .......Oct 

SPIRIT  OF  THE  CAMPOS 

Cornell   Dae. 

Michigan   1  Dec. 

Yale  Oct. 

TERRY-TOONS 

Burlesgue   ...Sept. 

Bluebeard's  Brother   ..May 

Cocky    Cock    Roach  July 

College  Spirit   Oct 

Farmer  Al   Falfa's  Ape 

Girl  ....Aug. 

Farmer  Al  Falfa's  Bedtime 

Story  ..June 

Farmer  Al  Falfa's  Birthday 

Party  Oct. 

Forty  Thieves.  The   Nov. 

Hansel  Und  Gretel  Feb. 

Hollywood  Diet   Dee. 

Hook  and  Ladder  No.  I  Oct. 

Ireland  or  Bust   Dee. 

Jealous  Lover   Jan. 

Mad    King,   Tha  June 

Robin  Hood   Jan. 

Romance    May 

Sherman  Was  Right  Aug. 

Southern   Rhythm   Sept. 

Soring   Is  Here  July 

Toyland   Nov. 

Woodland  May 

TOM   HOWARD  COMEDIES 

A  Drug  on  tha  Market  Jan. 

The  Acid  Test   Nov. 

The  Mouse  Trapper   Sent. 

TORCHY  COMEDIES 
(Ray  Cooke) 

Torchy's  Busy  Day   Oct. 

Torchy's  Kitty  Coup  .......Jan. 

Torchy  Rolls  His  Own  Nov. 

Torchy's  Two  Toots  June 

VANITY  COMEDIES 

Hollywood  Run-Around   Dec. 

Monty  Collins 
Honeymoon  Beach   Oet. 

Billy  Bevan-Glenn  Tryon 
Keyhole  Katie   .Jan. 

Gale  Seabrook-John  T. 
Murray 

Now's  the  TIma  ..June 

Harry  Barrls 
Ship  A-Hooey   Aug, 

Glenn  Tryon 


17.. 
19.. 
22.. 
14.. 
18.. 


10.... 
15.... 


6.... 

12,'33. 


.20. 

.20. 
.  19. 
.22. 
.19. 
.19.. 

.20. 
■  18. 

.22., 


...Apr.  30 


.Aug.  13 

.May  21 

.SepL  10 

.July  2 

.May  21 

.Oct.  15 


I. '33. 
*.... 


.14 
.22. 


30 


16 


.'33. 



..21.. 

..21.. 

 July 

 Apr. 

SO 
30 

..  9.. 

.  8.. 

....Dae. 

17 

  10...  

a  

. . . . 

..  •.. 

..  6.. 

-  6.. 

....July 

....July 

9 
16 

  R  

6.. 

 June 

18 

.  6.. 
..  6.. 

 Dec. 

3 

12 

2. 
13 

5,'33. 
II... 
80... 
25... 

8.'33 
26... 
22.'33 
15... 
21... 
18.  . 
24... 
27... 

I... 


. . .  Nov. 

S 

...July 

2S 

.May  28 


.Aug.  IS 
.Dee.  17 


22.  "33. 
27.... 
II.... 


.11. 
.12. 


2.... 

22,'33. 
20.... 
5.... 


.20 
.20.. 
.21.. 
.20.. 


.May  14 


18.... 

.23.... 
I6.'33. 

12.... 

7.... 


.21. 


.20. 
.22. 


.June 


FOX  FILMS 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Title 

MAGIC  CARPET  SERIES 

28  Big  Game  of  tha  Saa....Aug.  28.... 

29  Manhattan  Medley   Sept.  18  

30  By- Ways  ol  Franca  Sent.  II  

31  Zanzibar   Oct.  9  

32  Incredible   India   Aug.  21  

33  The  Tom-Tom  Trail  Sept.  4  

34  Over  tha  Bounding  Main  9. 

35  Belles  af  Bail  OcL     16  8. 

36  Fisherman's  Fartuna   Oct.      2  9. 

37  R^lncland    Memories  Sent.  25   8. 

38  Pirate  Isles   Nov.    27   9. 

39  Sampans  and  Shadows   9. 

40  In  the  Clouds   9 


10. 
9. 

9.... 
9.... 
9.... 


...Dee.  17 


.Jan.  7,'33 


41  Sailing  a  Sauara-Rlgger . .Oct.  23.. 

42  In  the  Gulanas   Dec.  25.... 

43  Venetian    Holiday  Oct.  30  

44  Havana  Ho!   Nov.  6  

45  Paths  In  Palestine  Nov.  13  

46  The  Lure  af  the  Orient. .  .Jan.  8.'33. 

47  Mediterranean   Memories.. Jan.  1.'33. 

48  The  iceberg  Patrol.  

49  Silver   Springs  Dec.  II.... 


.10  Dec. 


10 


.10  Nov.  12 

.  9  

.  8  


TItIa 

50  Broadway  by  Day... 

51  Here  Comes  the  Clreus...Jan. 

52  Desert  Tripoli   Dec. 

53  Alpine  Echoes   Aug. 

54  Ricksha  Rhythm   Nov. 

65  From  Kashmir  to  tha 

Khyber   Dee. 

56  Sicilian  Sunshine   Jan. 

57  Boardwalks  of  New  York  

58  Whan  in  Roma  Feb. 

59  Gorges  of  the  Giants  Jan. 

60  Rhapsody  of  the  Rails  

61  Mississippi  Showboats  

62  Berlin  Medley  


Running  Time 
Rel.  Data      Minutes  Revlawad 


I5,'33. 
18.... 
14.... 
20.... 


4.... 
22,'33. 


.Nov.  II 


5,'33.. 
29.'33.. 


9  Dae.  31 


.  Nov.  29 


METRO-GOLDWYN-MAYER 


Title 


Running  Time 
Rel.  Data     Minutes  Reviewed 


BOY  FRIENDS.  THE 

Too  Many  Women  May    14  19. 

Wild  Babies   June    18  17. 


CHARLEY  CHASE 

Fallen  Arches  Fab.  4,'33 

First   In    War  May  28... 

Girl    Grief   OcL  8... 

Mr.  Bride   Dec.  24  

Now  We'll  Tell  One  Nov.    19  19. 

Tarzan  In  the  Wrong  

Young  ironsides   Sept.  3  


.20  Apr. 


.Oet.  22 


FITZPATRICK 
TRAVELTALKS 

Barbados  and  Trinidad  SepL  24   9  

Come  Back  to  Erin   9  June  4 

Iceland   Jan.  I4,'33  

Leningrad   Dec.    17......  9  

Over  the  Seas  to  Borneo   9  

Rio  the  Magnificent   9   

Romantic  Argentina  Aug.   27   9  

World  Dances.  The   9  

FLIP.  THE  FROG 

Bully   June    18   7  

Circus   Aug.  27  

Music  Lesson.  Tha  Oct.  29  

Nursemaid,  The   Nov.  26  

Office  Boy.  The  July  16  

Room  Runners   Aug.  13  


LAUREL  &  HARDY 

Chimp.  The   May   21  25  Apr.  t 

County   Hospital   June    25  20  Apr.  23 

Scram   Sept.  10  21  OcL  IS 

Their   First  Mistake  

Towed  in  a  Hole  Dec.  31  

Twice  Two  

ODDITIES 

Chill  and  Chilis  SepL  10... 

Duck    Hunter's   Paradise....  Dec.  31... 

Sea  Spiders   Aug.  13... 

Toy  Parade,  Tha  Dec.  3... 

Whispering  Bill   Dec.  31... 


.10   

.  9  OeL  29 

.  7  Dec.  17 


17. 

12.. 
7. . 


...20... 


OUR  GANG 

A  Lad  An'  A  Lamp  Dec. 

Birthday  Blues   Nov. 

Choo  Choo   May 

Fish  Hookey   Jan.  28,'33  

Forgotten  Babies   

Free  Wheeling   Oet.  1  

Hook  and  Ladder  Aug.  27  

Pooch   June     4  21  


May  21 


May  21 


PITTS-TODD 

Alum  and  Eve  Sent  24  18  Aug.  IS 

Asleep  In  tha  Feet  

Old  Bull  June     4  20  May  7 

Show  Business   Aug.  20  

Sneak  Easily   Dec.  10  

Sailers,  Tha   Oct.  29  

SPORT  CHAMPIONS 

Blocks  and  Tackles  

ChaUt  Ua   Dee.  10.. 

Desert   Regatta   SepL  17.. 

Football  Footwork   

Motorcycle  Mania   Jan.    28,'33...  9 

Old  Spanish  Custom  Oct. 

Pigskin   Oct. 

Snow  Birds   Aug. 

Swing  High   Nov. 

Timber  Toppers   May 


10  Jan.  7,'33 

10  


IS  

22.... 
20.... 
12.... 
7.... 


10  

12  Dae. 

10  

ID  Dee.  17- 


Ifr 


TAXI  BOYS 

Bring  'Em  Back  a  Wife. ...Jan.  I4,'33  

Hot  Spot   18. 

Strange  Innertube   Sept.  22  

Taxi  for  Two   Dec.  3  

Thundering  Taxis   SeoL  17  

What  Price  Taxi  Aug.  13  

Wreckety  Wrecks   


.Oct 


PARAMOUNT  PUBLIX 


Title 

HOLLYWOOD  ON  PARADE 


Running  Tin 
Rel.  Date  Minutes 


26  

.10  

No.  2   

23  

.  1  reel 

 OcL 

.  1  reel 

.  1  reel 

16 

.  1  reel 

I3,'33. . 

.  1  reel 

No.  7   

 Feb. 

10,'33.. 

.  1  reel 

ONE  REEL  ACTS 

18,'33.. 

1  reel 

Ethel  Merman 

Revlawad' 


Aug.  Ili 


13. 


Tom  Howard 
Bridge  It  Is  May 

Tha  Musketeers 
Bun  Voyage   June  3... 

Lester  Allen 

Hawaiian   Fantasy   Jan.  20,'33. 

Vincent  Lopez 

Hollywood  Beauty  Hints  July  IS... 

Irene   July  1... 

Ethel  Merman 
Meet  the  Winner  May  6... 

Tom  Howard 


I  reel 


January    14,  1933 


MOTION    PICTURE  HERALD 


65 


(THE  RELEASE  CHACT—CCNT'D ) 


TItIo 


Running  Time 
Rel.  Date       Minutes  Reviewed 
28  10          Oct.  I 


S. 


23          I  reel 


....Aug.  13 


25. 


Musical   Doctor   Oct. 

Rudy  Vallee 

Patents  Pending   Aug. 

Burns  and  Allen 

Pre  and  Con   July 

Tom  Howard-Alan  Brooks 
Rhapsody  In  Black  &  Blue... Sent. 
Louis  Armstrong 

Rookie.  The   Dec. 

Tom  Howard 

Seat  on  the  Curb.  A  June  24. 

Hugh  Cameron 
Arthur  Aylesworth  .        .»  .„ 

Singapore  Sue   June    10  10  Aug.  13 

Anna  Chang 

Ten  Dollars  or  Ten  Days    ..July  22  

Eddie  Younger  and  His 
Mountaineers 

Those  Blues   IHay  27  

Vincent  Lopez 
Your  Hat   Nov. 

Burns  &  Allen 

PARAMOUNT  PICTORIAL- 
NEW  SERIES 

No.  I — Mists  of  the  Morn- 
ing— Temple  Bells  of  In- 
do-China — Famous  Radio 
Personalities   Aug. 

No.  2 — Just  Mentioning  the 
Unmentionable  —  New 
England  Sunsets — Famous 

Radio  Personalities   Sept.    9          I  reel 

No.  3 — Making  Friends  In 

the  Desert — The  Fall  of 

the  Year  —  Radio  Star- 
Maker   Oct. 

No.  A — Distinctive  Hair  for 

Distinctive  Heads  —  The 

Blooming  Desert  —  The 

Camels  Are  Coming  Nov. 

No.  5 — John  Mongol  Comes 

to  Town — Have  a  Little 

Ski — Meet  Your  Favorite 

Radio  Personalities   Dec. 

No.  6 — Land   of   Sun  and 

Shine — La     Rumba  de 

Cuba— Big  Shots  of  U.  S. 

Naw    Dec. 

No.  7— This    Is    Ducky  — 

Music  From  the  Ancients 

— Bringing  You  the  News. Jan.  27.33... 
No.    8—   Feb.  24,'33.. 


reel 


7   I  reel 


reel 


2   I  reel 


30. 


reel 


I  reel 
I  reel 


SCREEN  SONGS 

Ain't  She  Sweet   Feb.  3,'33  

Lillian  Roth 

Dinah   Jan.    I3.'33..  I  reel   

Mills  Bros. 
Down    Among    the  Sugar 

Cane   Aug.  26  

Lillian  Roth 

I  Ain't  Got  Nobody  June  17  

Mills  Bros. 

Just  a  Gigolo   Sept.  9  

Irene  BordonI 

Let  Me  Call  You  Sweetheart ..  May    20          I  reel   

Ethel  Merman 

Reaching  for  the  Moon  Feb.    24,'33..  I  reel   

Romantic  Melodies   Oct.    21          I  reel   

The  Street  Singer 

Rudy  Vallee  Melodies  Aug.     5          I  reel   

Rudy  Vallee 

School    Days  Sept.  30  

Gus  Edwards 

Shine  On  Harvest  Moon  May     6         I  reel   

Alice  Joy 

Sing  a  Song   Dee.  2  

James  Melton 

Time  On  My  Hand!  Dec.    23  7. ...Jan.  7,'33 

Ethel  Merman 
When  It's  Sleepy  Time 

Down  South   Nov.    II          I  reel   

Boswell  Sisters 

You  Try  Somebody  Else  July    29  10  June  25 

Ethel  Merman 


SCREEN  SOUVENIRS 

No.  II— Old  Time  Novelty ...  May  20. 
No.  12— Old  Time  Novelty. .  .June  17. 


reel 
reel 


SCREEN    SOUVENIRS  —    NEW  SERIES 


No. 
No. 
No. 
No. 
No. 
No. 
No. 


No.  8   Feb 

PARAMOUNT    SOUND  NEWS 
Two  Editions  Weekly 

SPORTS   EYE  VIEW 

Building   Winners   Aug. 

Canine  Thrills   Feb. 

Catch  'Em  Young   Dec. 

Fighting    Fins   Oct. 

Over  the  Jumps   Jan. 

Stuff  on  the  Ball  Nov. 

Water  Jamboree   Sept. 

TALKARTOONS 


Aug. 

5 

1  reel 

Sept. 

2  

,  1  reel 

Sept. 

30  

,10  

Oct. 

.  1  reel 

Nov. 

.  1  reel 

Dec. 

,  1  reel 

.Jan. 

20.'33. 
I7,'33.. 

.  1  reel 

Feb. 

1  reel 

.Oct.  IS 


19.... 

3,'33. 

9.... 
14.... 
6, '33.. 

II  

16  


I  reel   

I  reel   

.  I  reel   

10  Oet.  15 

,  I  reel   

I  reel  

I  reel   


Admission  Free   June  10. 

Betty  Boop's  Bamboo  Isle.. Soot.  23. 

Betty  Boor's  BIzzy  Bee  Aug. 

Betty  Boop's  Crazy  Inventions  . .  Jan. 

Bettr  BooD  for  President  Nov. 

Batty  Boop's  Ker-Choo  Jan. 

Betty  BooD  Limited  July 

Bettor  BeoD.   M.D  Sept. 

Batty  Bdf'i  Museum  Dee, 

Betty  Bo««'t  Ups  &  Downs.. Oet. 

Chen  Nuts   May 

Hide  and  Seek  May 

Is  My  Palm  Read  Feb. 

KIdnaPDino  (Tent.)   July 

Minding  the  Baby  Sept. 

StODDing  the  Show  Aug. 


19. 

27,'33. 

4  

6/33.. 

I  

2.... 
16.... 
14.... 
13.... 
27.... 
I7,'33. 

I  

26.... 
12.. .. 


I  reel   

I  reel   

7  Oct.  I 

7  Dee.  10 

I  reel   

7  Dee.  10 

I  reel   

I  reel   


7  

I  reel 
I  reel 
I  reel 


.Apr.  16 


Rel.  Date 


Title 

TWO   REEL  COMEDIES 
Blue  of  the  Night  Jan. 

Bing  Crosby 
Bridge  It  Is   May 

The  Musketeers 
Bring  'Em   Back  Sober  Nov. 

Sennett  Star 
Courting  Trouble   Oct. 

Charles  Murray 
Dentist.  The   Dec. 

Sennett  Star 
Don't    Play    Bridge  With 

Your   Wife   Jan. 

Sennett  Star 

Door    Knocker,    The  May 

Doubling  in  the  Quickies. ...  Dec. 

Sennett  Star 
False  Impressions   Nov.  4. 

Sennett  Star 
Harem,  Scarem   June  10 

Al  St.  John 
Hawkins  and  Watklns,  Inc.. July  8 
His  Perfect  Day   

Sennett  Star 
His   Week   End  May  13 

Johnny  Burke 
Hollywood  Double, 

Sennett  Star 
Honeymoon  Bridge 

Sennett  Star 
Human    Fish  .... 

Sennett  Star 

Jimmy's    New   Yacht  June  3 

Light   House   Love  May 

Lion  and  the  House,  The  Dec. 

Sennett  Star 
Ma's  Pride  and  Joy  Oet. 

Donald  Novis 

Meet  the  Senator  May 

Prosperity  Pays  (Tent.)  Nov. 

Tom  Howard 

Singing    Boxer,    The  Jan. 

Singing   Plumber   Sent  23 

Donald  Novli 

Ud  Popped  The  Ghost  July  22 

What   Price   Air  June  24 

Tom  Howard 

Wrestlers,   The   Jan.  20, 

Sennett  Star 


POWERS  PICTURES 


Running  Time 

Minutes  Reviewed 


..Sept.  10 


6,'33...20. 
13  


  2  reels   

 19  Dee. 

 20  Dec. 


17 

3 


I3,'33...  2  reels 


27. 
16. 


.  2  reels   

. .  2  reels   

.  2  reels   

.22  Sept.  3 


A  Nov.  25. 


2  reels 
2  reels 


Dec.    30  2  reels 


6. 
23.. 


.  2  reels 
.  2  reels 
.18   


14. 


..18  Aug. 

. .  2  reels    . . . . 


27 


27,'33. 


.20. 


...June  18 


33. 


TItIt 


Running  Time 
Rel.  Date      Minutes  Reviewed 


.  9 
.12 


Dream   Flowers   Sept.  15. 

Dual  Control   Sept.  I. 

(Capt.   James  A.  Molll- 
son-Amy  Johnson) 

It  All  Depends  on  You  Nov.     1  8   

Land  of  My  Fathers  9   

Land  of  the  Shamrocks  10  Apr.  2 

Light  of   Love  Oct.     15  9   

Me  and  the  Boy  Friend  Oct.      1  8   

Mystery  of   Marriage,  The  18  Aor.  2 

Special    Messengers   9  Mar.  26 


RKO-RADIO  PICTURES 


Title 


Running  Time 
Rel.  Date       Minutes  Reviewed 


CHARLIE   CHAPLIN    SERIES  (Re-lssuet) 

The  Cure   Aug.  19. 

Easy  Street   Sent.  30. 

The   Floorwalker   Dee.  30.. 

The  Rink   Nov.  II. 


CLARK  AND  MeCULLOUGH  SERIES 


.20   

.  l9'/2....Dec.  17 

,.201/2   

.20   


lee  Man's  Ball   Aug.    12  20  Aug.  13 

Jitters,  The  Butler   Dec,    30  20'/2. . .  .Aug.  20 

Millionaire  Cat,  The  Oct.    21  21   

The   Gay   Nighties  18  Dec.  31 

HARRY  SWEET  COMEDIES 

FIrehouse   Honeymoon   Oct    28  18   

Just  a  Pain  In  a  Parlor  Aug.   26  20   

Making  Loopee   Jan.  6.'33...I7   


HEADLINER  SERIES 

Shampoo,  the  Magician   Nov.   25  17   

Roscoe  Ates-Hugh  Herbert 

MASQUERS  COMEDIES 

Bride's  Bereavement,  The. ..Nov,    28    20  

Iron  Minnie   July  4  

Rule  'Em  and   Weep  May     2  19  May  21 

Through  Thin  and  Ticket  

Two  LlDS  and  Juleps..  Sent    9  20   

MICKEY  McGUIRE  SERIES 

Mickey's   Bin    Business  May  21  

Mickey's  Busy  Day  Sept    2  18  Aug.  6 

Mickey's  Charity   Dee.     2....  18   

Mickey's   Golden    Rule  June     4  19  


MR.  AVERAGE  MAN  COMEDIES 

(EDGAR  KENNEDY) 

Fish  Feathers   Dec.  16  

Giggle   Water   June    28  20  May  21 

Golf  Chump.  The  Aug.     5  .20  Aug.  13 

Parlor,  Bedroom  and  Wratli..Oct  l4.....20'/i   

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Released  once  a  month 

TOM  AND  JERRY  SERIES 


Pencil  Mania 
Piano  Tuners 
Plane  Dumb 
Pets  and  Pans 
Redskin  Blues 


16  , 

..6  .. 

..  6  .. 

 Dee. 

9.... 
II... 

May 

.  .  «  .. 

 July 

23... 
14... 

..7  .. 
..6  .. 

The  

4... 

..  7... 

...May  21 

STATE  RIGHTS 


Running  Time 
Rel.  Data       Minutes  Reviewed 


Title 

ATLANTIC  FILM 

Playgrounds  In  the  Sky  10  Nov,  5 

Sportsmen's   Paradise   10  July  30 

CAESAR  FILMS 
Veneziana    I  reel   


10. 


.July  30 


CAPITAL 

Isle    of  Isolation   

CENTRAL  FILM 

A    Pilgrimage    Through    Palestine   10  Dee.  3 

Boston  Common — and  Proper  10  Jan.    7, '33 

In  Old  New  Orleans  May  28 

Syria   May  21 

FEATURETTES.  INC. 

A  Night  in  the  Jungle  10  Apr.  30 

Holy  Men  of  India  10  May  7 

IDEAL 

Evolution   28  Sent  3 

MARY  WARNER 

Glimpses  of  Germany   8  

Playgrounds  in  the  Sky   I  reel   

Sportman's  Paradise,  A   I  reel   

Springtime  on  the  Rhine   7  

The  Mosel    8  Oct  15 

Trier,    Oldest    City  In 

Germany    6  

Winter  in  the  Bavarian  Alps   I  reel   

Young  Germany  Goes  Ski- 
ing   I  reel   

MASCOT 

Technocracy   10  Jan.  7,'33 

MASTER    ART  PRODUCTS 
Melody  Makers  Series 
No.    I — Sammy  Fain   


.10. 


.  Dee.  24 
PRINCIPAL 

Cock-Eyed  Animal  World  35  July  23 

Get  That  Lion   29  Aug.  27 

Isle  of   Desire  3  reels   

Isle  of  Peril   32  July  16 

Isles  of  Love   I  reel   

Killing  the  Killer  II  July  30 

Mexico   43  June  II 

Primitive   I  reel   

Tiger  Hunt  The   20...^.. Dee.  31 

STANLEY 

An  Old  City  Sneaks...'  15  

I  Love  a  Parade  

Pep.  Vim  and  Vigor   7   

Sponge  Divers  of  Tarpon  Nov,     2  II  Dec.  31 

UFA 

Cod  Liver  Oil  Preferred  22  Jun*  II 

Last  Pelicans  in  Europe  ;,I0  May  7 

Steel   10, May  21 


UNITED  ARTISTS 


Title 
MICKEY  MOUSE 

1.  Mickey's    Nightmare  Aug 

2.  Trader  Mickey   Aug.  26 

3.  The  Whoopee  Party  Sent  16. 

4.  Touchdown  Mickey   Oct.  7. 

5.  The   Wayward   Canary. .  .Oct.  28. 

6.  The   Klondike   Kid  Nov.  18. 

7.  Mickey's  Good  Deed  Dee.  9. 

SILLY  SYMPHONIES 

1.  Bears  and  Bees   July  15. 

2.  Just   Dogs   Aug.  12, 

3.  Flowers  and  Trees  Sent.  9. 


Running  Time 
Rel.  Date      Minutes  Reviewed 


8   7'/j....0ct 

7 


7  Nov. 

6<A   

71/4  


12 


Bug  in  Love  Sept.  21   7 


6V2   

7   

8  Oet 


15 


5.  King    Neptune   Oct. 

6.  Babes  in  the  Wood  Dec. 

7.  Santa's  Workshop   Dec. 


7.., 
2. 


7  Oct  29 


30   7  Dec.  24 


UNIVERSAL 


Title 

OSWALD  CARTOONS 

Busy  Barber   Sept  12 

Carnival   Capers   Oct.  10. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


I  reel 
I  reel 


Catnipoed   May    23   7  June  25 


reel 

4   1  reel 

I6.'33.,.  7. 


Day  Nurse   Aug. 

Jungle  Jumble.  A  July 

Oswald,  the  Plumber  Jan. 

Shriek,  The   Feb.  I3,'33...  I  reel 

Teacher's  Pest   Dee.  19  

To  The  Rescue   May  23  

Wet  Knight  A  June   20   I  real 

Wild  and  Wooly   Nov.    21   I  real 

Winged  Horse   May     9   I  real 


POOCH  CARTOONS 

Athlete.   The   Aug.   29   8  Sept  10 

Butcher  Boy,  The  Soot  26   7  Sept  17 

Cat  and  Dogs   Dec,     5   I  reel   

Crowd  Snores,  The  Oct.    24   I  reel 

Merry  Don.  The  Jan. 


I  reel 
I  reel 


2  reels 


      2.'33.. 

Terrible  Troubador,  The  Jan.  30,'33,c 

Underdog,   The  Nov,     7   I  reel 

RADIO  REELS 

Morton  Downey — No.  I  Oct.  31. 

With  Vincent  Lopez 

The  Street  Singer  Nov.    14   2  reels 

Nick  Kenny- No.  I 

Morton  Downey — No.  2  Nov.   28   2  reels 

With    Brown  and 
Henderson 

Art  Jarrett   Dee.    12   2  reels 

Nick   Kenny— No.  2 
Down  Memory  Lane  Dee.    26   I  reel 

Louis  Sobol — No.  I 

With  Texas  Guinan 
Married  or  Single   Jan.    I6,'33...  2  reels 

Nick  Kenny— No.  3 

With  Little  Jack  Little 
I     Know    Everybody  and 

Evecvbody's  Racket   Jan.  30,'33  

Walter  WInchell— No,  I 

With  Paul  Whlteman 
Morton  Downey— No.  3  Feb.    I4,'33...  2  reels  . 

The  Holdup 
With  Joe  Young 


66 


MOTION    PICTURE  HERALD 


January    14,  1933 


(THE  RELEASE  CHAI5T--CCNT'i:)) 


TItIg 
8P0RT  REELS 

Ruacino  with  Paddock  Anr.  II 

Chas.  Paddock 
Victory  Plays   IVlay  2 

Tilden  Tennis  Reel 


Running  Tims 
Rel.  Date       IVIinutes  Reviewed 


. . .  Apr. 
...May 


23 
7 


STRANGE  AS  IT  SEEiVIS  SERIES 

No.  19— Novelty   IVlay 

No.  20— Novelty   July 


16   I  reel 

18   I  reel 

No.  21— Novelty   Auo.   22   I  reel 


No.  22— Novelty   Sent.   19   I  reel 

No.  23— Novelty   Oct     17   I  reel 

No.  24 — Novelty   Nov.    14   I  reel 

No.  25 — Novelty   Dec.    12   I  reel 


No.  26— Novelty   ian. 

No.  27— Novelty   Feb. 

UNIVERSAL  BREVITIES 

Bool 


9.'33...  I  reel 
6,'33...  I  reel  . 


Greeks  Had  No  Words  for 


Dec. 

.  1  reel 

Sent. 

26  

.  9.... 

Nov. 

.  1  reel 

24  .... 

.  1  reel 

Jan. 

23,'33. . 

.  1  reel 

.Oct. 


UNIVERSAL  COMEDIES 
(1931-32  SEASON) 

Around  the  Eauater  on 

Roller  Skates   July 

Around  the  World  In  18 

Minutes   June 

Dancing  Daddies   

E.  Lambert 

Doctor's  Orders   June 

Hollywood  Kld»   July 

Foiled  Again   June 

Hollywood   Handicap.  A  Aug. 

In  the  Bag   Apr. 

Marriage  Wow,  The  Apr. 

Bert  Roach 
Meet  the  Princess   May 

Slim  Summervilte 
(1932-33  SEASON) 
Boys  Will    Be  Boys  Nov. 

Frank  Albertson 
Family  Troubles   Jan. 

Henry  Armetta 
Finishing  Touch   Oct. 

Skeets  Gallagher-June  Clyde 
Hesitating   Love   Nov. 

L.  Fazenda-M.  Provost 
Hunting  Trouble   Feb. 

Louise  Fazenda 
Kid  Glove  Kisses   Sent. 

Slim  Summerville 
Lights  Out   Dec. 

James  Gleason 
My  Operation   Dec. 

Vince  Barnett-June  Clyde 
Officer,  Save  My  Child  Nov. 

Slim  Summerville 
Rockabye  Cowboy   Jan. 

James  Gleason 
Union    Wages   Aug. 

Louise  Fazenda 
Who.    Me   Sept. 

Frank  Albertson 
Yoo  Hoo!   Oct. 

James  Gleason 


28   2  reels 

IS. 


.18 
.  17. 


.May  21 


29   2  reels   

13   2  reels   

1   2  reels   

10   2  reels   

5  21  Mar.  26 

20  16  Mar.  26 


.  17. 


.Apr.  16 


30   2  reels   

1 1, '33...  2  reels   

19  2  reels   

16  2  reels   

8,'33. . .  2  reels   

21  2  reels   

14  2  reels   

28  2  reels   

2  2  reels   

25,'33...  2  reels   

31  20  Sept.  17 

7   2  reels   

5  21  Sent.  3 


VITAPHONE  SHORTS 

Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

ADVENTURES  IN   AFRICA   2  reels   

BELIEVE    IT   OR    NOT—   I  reel   

ROBERT    L.  RIPLEY 

BIG  STAR  COMEDIES 


.17 


No.  6 — Shake  a  Leg  

Thelma  White  and  Fanny 
Watson 

No.  7— The   Perfect   Suitor  2  reels   

Benny  Rubin 

No.  8— Maybe    I'm    Wrong  18  May 

Rlchy  Craig,  Jr. 
No.  9— The  Toreador   17  May 

Joe  Penner 

No.  ID— On  Edge   19  May 

Wm.   and  Joe  Mandel 
No.  II— Poor  but  Dishonest   2  reels   

Thelma  White  and  Fanny 

Watson 

No.  12— In  the  Family  2  reels   

Thelma  White  and  Fanny 
Watson 

BIG   V  COMEDIES 


23 


No.  I — Sherlock's  Heme  ..  . 

Jack  Haley 
No.  2 — Here.  Prince   

Joe  Penner 
No.  3 — You  Call  It  Madness . 

Richy  Craig,  Jr, 
No,  4 — Hey,  Pop   

Roscoe  (Fatty)  Arbuckle 
No.  5 — Then  Came  the  Yawn  . 

Jack  Haley 
NO:  6 — The  Run  Around. . . . 

William  Demarest 
No.  7 — Trouble    Indemnity.  . 

Codee  and  Orth 
No.  8— The  Build-Un   

Jack  Haley 


BOOTH  TARKINGTON  SERIES 

No,  7— Hot  Dog    I  reel   

No.  8 — Penrod's  Bull  Pen   I  reel   

Billy  Hayes- Dave  Gorcey 

BROADWAY  BREVITIES 

No.  8— Absentmindod  Abner   2  reels   

Jack   Haley  ■  . 

No.  9— A   Regular  Troueer  19  July  23 

Ruth  Etting 

No.  10— A  Mail   Bride  18  June  4 

Ruth  Ettino 

No.  1 1 — Artistic  Temper  

Ruth  Ettlna 

No.  12— What  an  Idea  18  June  25 

Harriet  HI II lard 


Title 


BROADWAY  BREVITIES 
(NEW  SERIES) 


Running  Time 
Rel.  Date       Minutes  Reviewed 


No.  1 — Passing   the   Buck   2  reels 

No.  2 — Tip.    Tap.  Toe  

No.  3 — A  Modern  Cinderella  

No.  4 — The   Red  Shadow  

No.  5 — Sky  Symphony   

No.  6 — Poor  Little  Rich  Boy  

No.  7 — Yours  Sincerely   

No.  8 — That  Goes  Double  

No.  9— World's  Champ   


HOW  TO  PLAY  GOLF- 
BOBBY  JONES   


.  I  reel 
(each) 


LOONEY  TUNES  SERIES 

No.   8— Bosko's   Party    7  May  7 

No.  9 — Bosko  and  Bruno   7  Dec.  10 

No.  10 — Bosko's   Dog  Race  8  July  8 

No.  II— Bosko  at  the  Beach  7  Nov,  5 

No.  12 — Bosko's    Store    7   

No.  13 — Bosko  the  Lumber-  

jack   

LOONEY  TUNES 
(NEW  SERIES) 

No.  I — Ride  Him,  Bosko  

No.  2 — Bosko  the  Drawback  

No.  3 — Bosko's  Dizzy  Date  

No.  4 — Bosko's  Woodland  Daze  

No.  5 — Bosko   In  Dutch  

No.  6 — Bosko   in  Person  


MELODY  MASTERS 
(NEW  SERIES) 

No.    I— Music  to  My  Ears  

Jack  Denny  and  Band 

No.  2 — Municipal  Band  Wagon  

No.  3 — Smash  Your  Baggage  

Small's  Paradise  Band 
No.  4 — The  Lease  Breakers  ,   9  Dee.  3 

Aunt  Jemima 

No.  5 — The   Yacht  Party  

Roger  Wolfe  Kahn's  Band 
No.  6 — Hot  Competition   

The  Continentals-Barrls- 

Whiteman-Ted  Husing 

No.  7 — Abe  Lyman  and  Band  

No.  8 — "How's  Tricks?"   

Jean  Sargent-George  Owen  and  Gang 
No.  9— That's  the  Spirit  

Noble  Sissle  and  Band 

MERRY  MELODIES  (New  Series) 

No.  I— You're  Too  Careless  with  Your  Kisses  8  Dec.  17 

No.  2—1  Wish  I   Had  Wings  

No.  3— A  Great  Big  Bunch  of  You  

No.  4 — Three's  a  Crowd  

No.  5 — Shanty  Where  Santa  Claus  Lives  


MERRY  MELODIES 
SONG  CARTOONS 

No.    9— Goonv  Gear    6  Apr.  SO 

No.  10— It's  Got  Me  Again   6  June  II 

No.  11— Moonlight  for  Two   7  July  2 

No.  12 — The  Queen  Was  in  .  ■  ,  «o 

the    Parlor    7  July  23 

No.  13 — I    Love   a    Parade  7   

THE   NAGGERS  SERIES 

MR.    AND    MRS.    JACK  NORWORTH 

The  Naggers'  Anniversary   I  reel   

The  Naggers  at  the  Opera  •; 'a 

The  Naggers  Go  Ritzy  10..... .June  4 

Movie  Dumb   .1 i  .-'-Xk 

Four  Wheels— No  Brakes  10  July  30 


NOVELTIES 

Bigger  They  are.  The  2  reels 

Prime  Camera 
Gypsy  Caravan    '  • 

Martinelli  ,  , 

Handy  Guy.  The   2  reels 

Earl   Sande  ,  , 

Rhythms  of  a  Big  City   I  reel  . 

Season's  Greetings.  The   5  

Christmas  Special 

Trip  to  Tibet.  A   I  reel  . 

Washington.  The  Man  and 

the  Capital   '8  

Clarence  Whitehill 


ONE-REEL  COMEDIES 

Baby  Face   

Victor  More 
Military  Post.  The  

Roberto  Guzman 
No-Account,    The  .... 

Hardie-Hutchison 
No  Questions  Asked.., 

Little  Billy 
Strong  Arm,  The   

Harrington-O'Neill 


ORGAN  SONG-NATAS 

For   You    I  reel 

Organ-Vocal 

Say  a  Little  Prayer  for  Mo   I  reel 

Organ- Vocal 

When  Your  Lover  Has  Gone   I  reel 

Organ-Vocal 


Title 
PEPPER  POT 


Running  Time 
Rel.  Date       Minutes  Reviewed 


JOE    PENNER  COMEDIES 

Movino  In    2  reels 

RouQh  Sailing   16. .... . 

Stutterlcss  Romance,  A   I  reel  . 

Where  Men  Are  Men   2  reels 


.June  25 


PEPPER  POT  SERIES 

No.  II — Napoleon's    Bust  10, 

Dan  Coleman-Ted  Husing 

No.  12 — Featurette  Movie  Album  

No.  13— Movie   Album  Thrills  10  July  23 


(NEW  SERIES) 

No.    I — Rambling  Round  Radio  Row  No,  I  

No.    2— Nickeletto   

No.   3 — Contact   

No.  4 — If  I'm  Elected  

No.  5 — King  Salmon   

No.  6 — Rambling  Round  Radio  Row  No.  2  

No,  7 — Babe  0'  Mine  

No.   8 — Dangerous  Occupations   

No.    9— Out  of  the  Past  

No,  10 — Love  Thy  Neighbor  

No,  II — Rambling  Round  Radio  Row  No.  3  

No.  12— A  Whale  of  a  Yarn  

No.  13 — Africa  Speaks — English   

No.  14 — Rambling  Round  Radio  Row  No.  4  

No.  15 — Inklings   

No.  16 — Parades  of  Yesterday  

No.  17 — Mississippi  Suite   

No.  18— Little  White  Lies  

No.  19 — Rambling  Round  Radio  Row  No.  5  

No.  20— You're  Killing  Me  

No.  21 — Old  Time  News  Reel  

No.  22 — Rambling  Round  Radio  Row  No.  6  

No.  23 — Around  the  World  in  8  Minutes         8  Aug.  20 


SPORT  THRILLS  SERIES 
TED  HUSING 

No.  I   

No.  2   

No.  3   

No.  4 — Old  Time  Snort  Thrills. 

No.  5—   


S.  S.  VAN  DINE  MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.    2— The  Wall  Street  Mystery  

No.  3 — The  Week-End  Mystery  

No.  4 — Symphony   Murder  Mystery  

No.  5 — Studio   Murder  Mystery  

No.  6 — Skull  Murder  Mystery,  The   2  reels   

No.  7 — The  Cole  Case  20  Apr.  23 

No.    8 — Murder  in  the  Pullman  26  June  4 

No.  9— The  Side  Show  Mystery  20  June  il 

No.  10 — Campus  Mystery,  The  

No.  11 — Crane  Poison  Case,  The  

No.  12 — Transatlantic  Mystery,  The  22  Sept.  iO 


TECHNICOLOR  MUSICAL  REVUES 

No.    I — C'est  Paree   

No.    2— Tee  for  Two  16  Nov.  12 

No.    3— Hey!  Heyl  Westerner  16  Oct  15 

No.  4 — Northern  Exposure   

No.    5 — Pickin'  a  Winner  16  Sept.  17 

No.  6 — Pleasure  Island   

TWO-REEL  COMEDIES 

Dandy  and  the  Belle,  The  

Frank  McGlynn,  Jr. -Mary 
M  urray 

Freshman  Love   

Ruth  Etting 

Old  Lace   

Ruth  Ettino 


WORLD  TRAVEL  TALKS— 

E.  M.  NEWMAN  . 

No.    1 — Little   Journeys  to 
Great  Masters    I  reel   

No.    2 — Southern   India    9  

No.    3 — Road  to   Mandalay   I  reel   

No.  4 — Mediterranean  By- 
ways   9  

No.    5 — Javanese  Journeys    9  

No.  6 — Northern   India    I  reel   

No.    7 — Oberammergau    I  reel   

No.    8 — South  American 
Journeys    9  June  25 

No.  9 — Soviet  Russia    I  reel   

No.  10 — Paris  Glimpses    9  July  SO 

No.  11 — Dear  Old   London   I  reel   

No.  12— When   in   Rome   9  June  18 

No.  13— Berlin  Today    9  Oct  29 


WORLD  ADVENTURES 

E.  M.  NEWMAN  (New  Series) 

No.    1 — Dancing  Around  the  World   I  reel   

No.    2 — Transportations  of  the  World   1  reel   

No.    3 — An  Oriental  Cocktail  10  Oct.  8 

No.  4 — Curious  Customs  of  the  World   I  reel   

No.    5 — From  Bethlehem  to  Jerusalem   I  reel   

No.    6— High  Spots  of  the  Far  East  10  Sept.  10 

No.    7 — Main  Streets    1  reel   

No.    8 — Beauty  Soots  of  the  World   I  reel   


SEI2IALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 
Rel.  Date       Minutes  Reviewed 

28  18  Apr.  18 

(each) 

27,'33  


Title 

Air  Mall  Mystery  Mar. 

Jas,   Flavin-Lucille  Browne 
Clancy  of  the  Mounted  Feb. 

Tom  Tyler-Jacgueline  Wells 
Detective  Lloyd  Jan. 

Jack  Lloyd 
Heroes  of  the  West  June 

Noah  Berry.  Jr. 
Lost  Special   Dec. 

Frank  Albertson 
Jungle  Mystery   Sept. 

Tom  Tyler 


20. 


.20.... 

(each) 
.18  June 

(each) 


Jan.  IS 


IS 


.20  .. 
(each) 


January   14,  1933 


MOTION    PICTURE  HERALD 


67 


I 


ilii 


TECHNCLCeiCAL 


I  I  l| 


The  BLUEBOOK  School 

By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  155.— (A)  To  what  is  the  increase  or  decrease  of  resistance  in  elec- 
tric conductors  proportional?  (B)  What  is  meant  by  "nornrial  temperature,"  and  for  what  is  it  used?  (C)  Just 
what  does  a  "watt"  represent?  How  is  its  value  ascertained  by  calculation?  (D)  Describe  the  following  terms: 
cycle,  frequency,  alternation.  (E)  Is  there  any  difference  between  the  terms  "potential"  and  "polarity"? 


Answer  to  Question  No.  149 


Bluebook  School  Question  No.  149  was: 
(A)  Examining  Figure  4,  Page  16,  Vol- 
ume 1  of  your  Bluebook,  you  will  find  "80" 
in  the  vertical  column  at  the  left.  Just  what 
does  that  80  mean?  (B)  Examining  the 
same  figure:  If  the  current  it  is  used  to 
illustrate  is  60-cycle,  just  what  does  the 
numeral  "2"  on  the  horizontal  line  stand 
for?  (C)  Tell  us  exactly  what  two-  and 
three-cycle  current  is  and  what  advantages 
it  possesses  as  applied  to  motors. 

The  following  at  least  did  well  enough  to 
convince  me  that  they  understand  the  mat- 
ters included  in  the  questions  very  well : 

Dale  Danielson,  C.  Rau  and  S.  Evans, 
Lester  Borst,  G.  E.  Doe,  J.  Wentworth,  T. 
Van  Vaulkenburg,  William  R.  Lemke,  W. 
Broadbent,  F.  Hanson  and  J.  L.  Hanson, 
H.  D.  Schofield,  J.  Cermak,  S.  G.  Williams, 
H.  B.  Coates,  B.  Diglah  and  P.  Jackson, 

C.  Ray  and  T.  Taylor,  S.  D.  Love  and  W. 
Love,  S.  Maybe  and  R.  D.  Konley,  R.  Sin- 
gleton, Nic  Granby,  J.  Hendershor  and  L. 
G.  Gregeson,  H.  Edwards,  D.  R.  Peters 
and  D.  Holler,  F.  Harlor  and  G.  Harrison, 

D.  L.  Monehan  and  L.  B.  Bryant,  P.  L. 
Davis,  N.  McGuire,  H.  Rogers,  M.  Spencer 
and  D.  T.  Aden,  G.  Tinlin,  D.  V.  Peterson, 
J.  B.  Malley  and  M.  D.  Oleson,  D.  L.  Ma- 
son, D.  U.  Granger,  C.  L.  Cyrus  and  B. 
Olmsby,  G.  K.  Berger,  L.  D.  Simmons,  D. 
Michelson,  A.  Bailey,  D.  Goldberg  and  L. 
Hutch,  D.  L.  Blinkendorfer,  R.  D.  Ober- 
leigh  and  J.  Lansing,  O.  Albright,  H.  Pilson 
and  T.  L.  Danielson,  D.  Singleton  and  J. 
B.  Buckley,  A.  Breaston  and  D.  Haber,  F. 
L.  Granby,  A.  Wells,  K.  Griener,  W.  S. 
Andrus,  P.  L.  Day  and  P.  K.  Daniels,  B.  L. 
Banning  and  L.  Jones,  A.  Ilns  and  P.  L. 
Jensen,  B.  L.  and  H.  D.  Palmer,  R.  L. 
Mitchel,  F.  F.  Franks,  S.  Howard  and  D. 
L.  Kurts,  D.  Emmerson,  A.  R.  Roseley,  H. 
D.  Tyler,  D.  Lalley  and  F.  Ferguson,  B. 
Jones  and  D.  K.  Ormie,  J.  Williams,  D.  L. 
Sinklow,  T.  M.  Vinson,  J.  Daniels,  G.  Far- 
mann,  R.  Wheeler  and  R.  Schuler,  O.  L. 
Davis  and  R.  Simms,  L.  D.  Rubin  and  M. 
B.  Grieg,  L.  M.  Richards,  M.  L.  George, 
M.  H.  Lonberger,  T.  McGruder,  P.  R.  Fox, 
L.  T.  Tobey,  G.  H.  Spencer,  K.  L.  Hess, 
L.  Grant  and  R.  Geddings,  D.  D.  Davis 
and  L.  Thomas,  H.  R.  Baldwin,  E.  Rymer 
and  B.  L.  Tanner,  M.  Henderson,  D.  Lam- 
bert, D.  Little  and  J.  H.  Rathburn,  K.  L. 
Knight  and  M.  Henderson. 

As  to  Section  A,  I  believe  the  answer  of 


Dale  Danielson  cannot  be  much  improved 
upon.   He  says : 

"The  vertical  line  represents  voltage,  and 
indirectly,  amperage  as  well.  At  any  point 
on  the  triangles  above  or  below  the  hori- 
zontal line  representing  zero  voltage,  a  hori- 
zontal line  which  passes  through  '80'  on  the 
vertical  column  would  represent  80  volts. 
It  would  mean  that  at  that  point  of  the  tri- 
angle the  voltage  had  risen  or  dropped,  de- 
pendent upon  which  side  of  the  triangle  we 
considered,  to  80.  The  amperage  would,  of 
course,  have  increased  or  decreased  accord- 
ingly." 

Again  I  think  I  will  explain  that  usually 
I  rewrite  the  answers,  to  put  them  into  bet- 
ter form  for  printing.  Friend  Danielson 
probably  will  not  recognize  this  as  his  an- 
swer, but  if  he  examines  it  closely  he  will 
find  that  his  meaning  has  not  in  any  degree 
been  altered. 

(B)  W.  Lemke,  Rau  and  Evans,  Lester 
Borst,  T.  Wentworth,  Danielson,  Doe  Van 
Vaulkenburg  and  many  others  say,  in 
slightly  different  words : 

"The  numeral  '2'  represents  time.  If  the 
action  of  60-cycle  current  is  being  illus- 
trated, the  time  at  that  particular  point 
would  be  1/60  of  a  second,  considered 
from  the  junction  of  the  horizontal  and  ver- 
tical lines.  It  would  represent  the  time 
elapsed  during  one  complete  cycle  of  60- 
cycle  current." 

(C)  I  think  perhaps  Messrs.  Rau  and 
Evans  have  done  at  least  as  well  as  any 
one.  They  say : 

"It  is  evident  that  an  error  has  occurred. 
The  question  should  read  two-  and  three- 
phase  current,  instead  of  'two-  and  three- 
cycle  current.  [Correct. — F.  H.  R.]  Two- 


BLUEBOOK  SCHOOL 
ENTIRELY  FREE 

We  receive  many  letters  asking 
how  to  join  the  Bluebook  School. 
Some  ask  what  the  cost  is.  There  is 
no  cost  except  three  whole  great  big 
cents  for  postage  each  week  to  send 
in  your  answers.  Also,  all  you  have 
to  do  to  join  is  send  in  answers. 


phase  current  consists  of  two  distinct  sin- 
gle-phase currents  of  equal  frequency,  but 
differing  in  phase  by  one  quarter  of  a  cycle. 
That  is  to  say,  when  the  voltage  of  one  is 
at  maximum  value  in  a  cycle,  the  other  is 
at  zero,  and  vice  versa.  This  condition  may 
be  produced  by  two  independent  windings 
counted  on  one  alternator,  or  by  two  single- 
phase  alternators  so  coupled  that  they  must 
be  and  must  remain  in  exact  phase.  Where 
two-phase  current  is  produced  by  a  single 
alternator,  the  windings  must  be  alike,  have 
an  equal  number  of  turns  and  be  displaced 
by  an  angle  equal  to  one-quarter  of  a  phase. 
If  the  current  be  produced  by  two  coupled 
alternators,  then  the  coupling  must  be  such 
as  will  displace  the  coils  of  the  two  by  90 
degrees. 

"Three-phase  current  is  three  indepen- 
dent alternating  currents  so  spaced  that  the 
periods  of  maximum  and  zero  voltage  is 
spaced  by  thirds.  That  is  to  say,  consider- 
ing any  period  of  time  equal  to  one  cycle, 
say  1/60  of  a  second,  there  will  be  three 
equally  spaced  periods  of  maximum  and 
zero  voltage  during  that  period.  This  may 
be  accomplished  in  exactly  the  same  man- 
ner as  described  for  two-phase  current,  ex- 
cept that  instead  of  two  windings  there  are 
three,  and  instead  of  equal  spacings  the 
spacing  is  by  thirds.  Two-phase  current, 
therefore,  produces  much  less  current  pulsa- 
tion than  does  single-phase,  while  three- 
phase  reduces  still  less  of  that  objection- 
able element. 

"The  reason  two-  or  three-phase  is  su- 
perior to  single-phase  for  use  in  motors  is 
that  it  provides  a  more  even  pull — less  pulsa- 
tion. There  is  no  dead  period  with  either 
two-  or  three-phase  current.  Moreover,  a 
polyphase  motor  is  self-starting  by  reason 
of  the  rotating  field  produced  by  polyphase 
current.  On  the  other  hand,  the  single- 
phase  motor  must  be  brought  up  to  speed 
by  some  substitute  for  the  rotating  field 
before  the  single-phase  motor  reciprocating 
field  can  be  employed." 


Synchronizing  Firm  Formed 

The  R.  J.  Kent  Synchronizing  Company 
has  been  organized  in  New  York,  with 
offices  at  729  Seventh  avenue.  Walter  L. 
Rosemont  has  joined  the  company  as  head 
of  the  music  department. 


68 


MOTION    PICTURE  HERALD 


January    14,  1933 


CLASSiriEC 
ADVERTISING 


OP 


the  great 
national  medium 
for  showmen 


Ten  cents  per  word,  money-order  or  check  with  copy.   Count  initials,  box  number  and  address.   Minimum  insertion, 
$1.    Four  insertions  for  the  price  of  three.    Contract  rates  on  application.    No  borders  or  cuts.    Forms  close 
Mondays  at  5  P.M.    Publisher  reserves  right  to  reject  any  copy.    Address  correspondence,  copy  and  checks  to 
MOTION  PICTURE  HERALD,  Classified  Dept..  1790  Broadway,  New  York  City. 


I2EI3AII^  SERVICE 


MACHINE  PARTS  AT  BARGAIN  PRICES; 
write  us  what  you  need,  alsQ  repairs  on  Powers  and 
Simplex  mechanisms  at  amazingly  low  prices.  Guar- 
antee entire  satisfaction.  Special  mail  order  dept. 
CROWN  MOTION  PICTURE  SUPPLIES,  311  West 
'14th  Street,  New  York  City.  ■ 


USED  ECUIPMENT 


DISTRESS  SALE  —  COMPLETE  EQUIPMENT 
including  lease — Simplexes,  Peerless,  Rectifiers,  Acces- 
sories, Screens,  Drapes,  Carpets,  Box  Office,  Ticket 
Register,  Upholstered  Chairs  etc.  BOX  255,  MOTION 
PICTURE  HERALD. 


MARKETS  FLOODED— EVERY  DAY  BRINGS  NEW 
Opportunities— Consult  S.O.S.  Before  Buying:— Bar- 
gains Weber  Syncrofilm,  LeRoy,  Mellaphone,  RCA, 
Universal,  Toneograph,  Pacent  Soundheads,  $35.00  up; 
Radiart,  Operadio,  Samson,  Webster  Amplifiers, 
$17.50  up;  Jensen,  DeCoster,  RCA,  Racon,  Macy, 
Speakers,  $12.95  up.  Cash  paid  for  used  equipment. 
S.O.S.  CORP.,  1600  Broadway,  New  York. 


UNUSUAL  BARGAINS  IN  USED  OPERA 
Chairs,  Sound  Equipment,  Moving  Picture  Machines, 
Screens,  Spotlights,  Stereopticons,  etc.  Projection 
Machines  Repaired.  Send  for  catalogue  H.  MOVIE 
SUPPLY  COMPANY,  844  S.  Wabash  Ave.,  Chicago. 


TWO  REBUILT  SIMPLEX  MACHINES  COM- 
plete;  look  and  will  work  like  new.  for  $400.00.  BOX 
334.  MOTION  PICTURE  HERALD. 


FOR  SALE:  DICTAPHONE  COMPLETE  WITH 
dictating  and  transcribing  machines.  Also  shaving 
machine.  Price  $350.  Perfect  working  condition. 
Write  BOX  138.  MOTION  PICTURE  HERALD, 
1790  Broadway,  New  York  City. 


MOTIOGRAPH  SOUND  HEADS,  USED  THREE 
months.  $300.  M.  ENGLAND,  425  Van  Braam  St., 
Pittsburgh,  Pa. 

INVENTORY  CUT  PRICES  ON  USED  EQUIP- 
ment.  Big  stock  of  all  styles  and  designs  of  recon- 
structed newly  recovered  spring  upholstered  theatre 
chairs.  Big  selection  of  used  veneered  chairs  and 
other  equipment.  ILLINOIS  THEATRE  EQUIP- 
MENT COMPANY,  1014  So.  Michigan  Avenue, 
Chicago,  Illinois. 

BARGAINS  FOR  YOU.  SIMPLEX  MECHANISM 
single  bearing  $135.00;  Complete  $175.00;  Peerless  low 
intensity  $110.00;  Powers  mechanism  $40.00;  Complete 
6B  $85.00;  15  ampere  rectifier  with  bulbs  $35.00;  30 
ampere  with  bulbs  $120.00;  all  merchandise  guaranteed. 
CROWN  MOTION  PICTURE  SUPPLIES,  311  West 
44th  Street,  New  York  City. 


TRAILERS 


SOUND  TRAILERS— YOUR  COPY.  8c  FT.  NO 
charge  for  cards.  Advance  strips.  65c.  MTSSHT'RT 
FILM  LABORATORIES,  1704  Baltimore.  Kansa.  City. 
Mo. 


ATTRACTICNS 


WANTED— ACTS  AND  SMALL  SHOWS,  ALL 
kinds,  coming  this  way.  KNICKERBOCKER  THEA- 
TRE, Columbus,  Ohio. 


eENERAL  ECEJIRMENT 


TRUST  BUSTING  PRICES  ON  QUALITY  SOUND 
Equipment— S.O.S.  Brings  'Em  Down— $179.70  Does 
It — Bausch  Lomb  Cinephor  Optical  Systems;  RCA 
type  Sprockets;  W.  E.  type  Soundgates;  G.  E,  Exciter 
Lamps;  Genuine  RCA  Photocells.  U.  S.  Government 
Specifications.  Install  and  service  yourself.  Dealers 
Protected.  S.O.S.  CORP.,  1600  Broadway.  Cable: 
"Sosound,"  New  York. 


SPECIALS  ON  MICROPHONES  FOR  STAGE 
and  Ballyhoo;  Buttonhole  microphone  with  convenient 
attachment  clip  $15.00,  cord  7c  per  foot;  Single  button 
microphone  unit  $7.50;  Double  button  unit  $9.00. 
Stands  for  microphone  $7.00  and  $11.00.  Get  in  on  this 
special.  CROWN  MOTION  PICTURE  SUPPLIES. 
311  West  44th  Street,  New  York  City. 


BARGAIN;  TWO  BRAND  NEW  REFLECTOR 
lamps,  rectifiers  and  sound  screen  never  been  used, 
complete  $396.00.  Cost  six  eighty.  Will  sell  sepa- 
rately.   J.  E.  O'GARA,  Box  212,  Nashville,  Tenn. 


HIGH  GRADE  LENSES  AT  A  REAL  BARGAIN. 
BOX  245,  MOTION  PICTURE  HERALD. 


NEW  ECLIRMENT 


NEW  YEAR  BRINGS  NEW  DEAI^REAL  QUAL- 
ity  Prices  Never  Lower— S.O.S.  Leads— 15"  Film  Cabi- 
nets, $1.95  section;  Simplex  Magazines,  $15.95;  Simplex 
Lenses,  $6.75;  Folding  Microscopes,  89c;  Simpler 
Eyeshields,  $2.62;  Microphones,  $1.18  up;  Steel  Curtain 
Track,  $1.69  ft.;  Synchronous  Motors,  $12.95;  Acous- 
tical Felt,  22.yic  sq.  yd.;  RCA  Professional  Projectors, 
$395.00;  Portable  Soundfilm  Projectors  complete,  $3.95; 
Beaded  Soundscreens,  29c  ft.;  Catalog  mailed.  Dealers 
protected.    S.O.S.  CORP.,  1600  Broadway,  New  York. 


TRAINING  SCUCCLS 


LEARN  MODERN  THEATRE  MANAGEMENT. 
Approved  home-study  training  in  Theatre  Manage- 
ment, Advertising  and  Technics.  Send  for  catalog. 
THEATRE  MANAGERS  INSTITUTE,  315  Washing- 
ton St.,  Elmira.  New  York. 


BUSINESS 
STIMULATORS 


THE  HOO  RAY  GAME.  ADDRESS:  710  COOPER 
BLDG.,  Denver,  Colo. 


EILMS 


SILENT  PICTURES,  WESTERNS,  MELODRA- 
mas,  Comedies,  Serials— Prints  in  good  condition- 
reasonable  rentals— INDEPENDENT  FILM  CO.,  Film 
Bldg.,  Omaha,  Nebr. 


TUEATRES 


PAYING  THEATRE  FOR  SALE.  TOWN  2,000. 
Fully  equipped.    PRINCESS  THEATRE,  Guttenberg, 


RCSITIUNS  WANTED 


SOUND  PROJECTIONIST  — NON-UNION  — NEW 
York  License.  Position  New  York  or  vicinity.  BOX 
261.   MOTION  PICTURE  HERALD'. 


EXPLOITATION  MANAGER  —  WITH  ORIGINAL 
and  ef¥ective  ideas.  Qualifications  and  references 
worth  investigating.  Will  go  anywhere.  BOX  259, 
MOTION  PICTURE  HERALD. 


MANAGER,  EXPERIENCED  IN  ALL  BRANCHES 
of  the  theatre.  A-1  sign  and  pictorial  artist.  At 
present  employed.  Have  entire  studio  equipment. 
References.  BOX  262,  MOTION  PICTURE  HERALD. 

TWO  PROJECTIONISTS  EXPERIENCED  ON 
Western  Electric  and  other  sound  equipments.  Ref- 
erences.   BOX  257,  MOTION  PICTURE  HERALD. 


THEATRES  WANTED 


TO  RENT  OR  BUY,  THEATRE  IN  CITY  OF 
10,000  or  over.  Must  be  doing  nice  business  and  bear 
closest  investigation.  Prefer  North  or  South  Carolina 
or  South.    BOX  249,  MOTION  PICTURE  HERALD. 

TO  RENT  OR  LEASE  FOR  SUMMER  STOCK. 
Small  theatre  now  closed  in  town  with  no  competition. 
Must  be  close  to  New  York  City.  Small  auditorium 
preferred.  State  all  in  first  letter.  BOX  113A, 
MOTION  PICTURE  HERALD,  1790  Broadway,  New 
York  City. 

TO  RENT  — OPTION  PURCHASE.  MODERN  — 
theatri^New  York  State.  City,  20,000.  Experienced- 
Christian  —  38  —  consider  partnership.  BOX  260, 
MOTION  PICTURE  HERALD. 


EXPERIENCED  MANAGER  WILL  LEASE  THEA- 
tre  anywhere.  BOX  258.  MOTION  PICTURE 
HERALD. 


TECHNICAL  DCCrS 


BY  POPULAR  REQUEST— STTLL  MORE  AVAIL- 
able — Prices  Cut.  "Sound  Projection,"  "Servicing 
Projection  Equipment,"  "Simplified  Servicing  of  Sound 
Equipment";  last  two  just  off  press.  All  three,  $15.00 
value,  $3.95.  Individually,  $1.50.  S.O.S  CORP,  1600 
Broadway,  New  York. 

"RICHARDSON'S  HAND  BOOKS  OF  PROJEC- 
tion"  in  three  volumes.  Universally  accredited  as  the 
best  and  most  practical.  Aaron  Nadell's  "Projection 
Sound  Pictures."  Complete  information  on  sound 
equipment.  Both  text  books  complete  for  $12.80. 
MOTION  PICTURE  HERALD  BOOKSHOP.  1790 
Broadway,  New  York  City. 


WANTED  TC  DUY 


CASH  FOR  SIMPLEX  MACHINES.  STRONG. 
Peerless  or  any  make  low  intensity  lamps.  BOX  333, 
MOTION  PICTURE  HERALD. 

THREE  HUNDRED  SECOND-HAND  THEATRE 
chairs  wanted.  Must  be  in  good  condition  and 
comfortable  style.  Price  must  be  very  low.  Will 
pay  cash  if  suitable.  BOX  119A,  MOTION  PICTURE 
HERALD. 

WANTED  TO  BUY:  POWERS  AND  SIMPLEX 
Lamphouses.  THEATRE  SOUND  SERVICE,  Roches- 
ter, N.  Y. 


WHO 


CAN  GAUGE 

ITS  TOTAL  VALUE? 

EASTMAN  Super-sensitive  Panchromatic 
Negative  has  helped  the  motion  picture  in- 
dustry to  attain  improved  v^^orking  condi- 
tions . . .  low^er  Hghting  costs . . .  finer  photog- 
raphy . . .  better  prints . . .  higher  screen  quahty. 

Who  can  gauge  the  total  value  of  this 
film's  contribution?  Without  the  qualities 
which  it  offered,  the  industry  would  have 
missed  some  of  the  most  important  stimuli 
it  has  ever  received. 

Further  improved  since  its  introduc- 
tion, Eastman  Super-sensitive  is  rendering 
its  greatest  service  in  the  gray-backed  form 
in  which  it  is  now  available.  Eastman  Kodak 
Company  (J.  E.  Brulatour,  Inc.,  Distributors, 
New  York,  Chicago,  Hollywood). 


EASTMAN 


SUPER-SENSITIVE 


PANCHROMATIC   NEGATIVE  (gray-backed) 


OPENLY  TELLING  THE  ROMANTIC  AND  SWIFT 
DRAMATIC   STORY   BEHIND   THE  CLIQUE 

WHICH    PICKED   THE  NATION'S  POCKET. 

I  ^  ^     Box  Office,  because  it's  a  story  the  I 

whole  country  wants  to  know    |  " 

RdBERT  ARMSTRONG  V  \ 
CONSTANCE  CilMMINGS  f 

OLO  A  BAG  LAN  OVA  FftANK  MORGAN  \  I 
JAMES  GLEA50N  IAVINO  PICHEL  ir  I 
Dhehted  bq  .  .  .  HARRY  JOE  BROWN      W  J 


MORE  TH ANJVER  THE  GREATESTNAME  IN  PiaURES! 


WITH       WHICH      IS      COMBINED      "THE  SHOWMAN" 


OP 


THE  MOTION  PICTURE 

in  RADIO  CITY 

Describing  and  picturing 
the  theatres  and  facilities 
there  serving  the  screen 

A  modern  projection  room  scheme 


In  2  Sections  —  Section  2 


Vol.  1 10,  No.  3 


Issue  of  January  14, 


January  14,  1933 


Motion  Picture  Herald 


3 


It  Pays  to  be  Critical 


IN  the  manufacture  of  National  Projec- 
tor Carbons  we  are  as  exacting  in  our 
demands  for  QUALITY  as  the  most  crit- 
ical exhibitor  can  be  about  the  quality 
of  his  projection. 

That  is  why  you  will  always  find  it 
safer,  more  economical  and  more  satis- 
factory to  insist  on  National  Projector 
Carbons. 


There  is  a  National  Projector  Carbon 


for  every  type  of  projection  lamp. 


Old  Type,  Low  Intensity,  D.C.  Arcs  -M.  't 

Low  Intensity,  White  Flame,  A.C.  Arcs 
Low  Intensity,  Reflector  D.C.  Arcs 
High  Intensity,  Condenser  Type,  D.C.  Arcs 
^^High-Low"  Reflector  Arcs 
Effect  Machines. 


PROJECTOR  CARBONS 

.    .    .    Sold  exclusively  through  distributors  and 
^\  dealers.  National  Carbon  Company  will  gladly  co- 

operate with  the  producer,  exhibitor  machine 
manufacturer  or  projectionist  on  any  problem 
involving  light. 

NATIONAL  CARBON  COMPANY,  INC. 

Carbon  Sales  Division  .  Cleveland,  Ohio 

Unit:  of  Union  Carbide  |||  ^  ^  and  Carbon  Corporation 
Branch  Sales  Offices: 
New  York  Pittsburgh  Chicago  Son  Francisco 


J/\N  14 

detteuhedtres 


January  14,  1933 
Vol.  I  10,  No.  3 


GEORGE  SCHUTZ.  Editor 


A  section  of  Motion  Picture  Herald  devoted  to  the  designing,  con- 
struction, equipping  and  operation  of  the  motion  picture  theatre 


C.  B.  O'NEILL,  Advertising  Manager 


RAY  GALLO,  Eastern  Advertising  Manager 


GENERAL  FEATURES  Paob 

Radio  City  Theatres: 

The  Music  Hall   8 

The  RKO  Roxy  Theatre:   By  Eugene  Clute   9 

The  Theatres  in  Radio  City:   Pictorial  Insert   11 

Schematic  Plan  of  Sub-Level   20 

Notes  on  Screens,  Sound  Systems,  Stage  Facilities  and  Illumination                                                                    10,  19,  21 

Late  Court  Ckses  Affecting  Theatres:   By  Leo  T.  Parker   22 

DEPARTMENTS 

Modem  Projection  (24) 

A  Plan  Developed  for  a  Modern  Projection  Installation:  By  Harold  Nye   24 

Projection  Mart:    Equipment  News  and  Comment   27 

F.  H.  Richardson's  Comment   28 

Planning  the  Theatre  (34) 
New  Theatre  Projects  (38) 


MISCELLANEOUS 

Editorials   7 

Equipment  Affairs:    Equipment  News  and  Comment   32 

Index  to  Advertisers   39 

Where  to  Buy  It   40 

Better  Theatres  Catalog  Bureau   41 

New  Inventions    42 


QUIGLEY   PUBLISHING   COMPANY,    17  9  0   BROADWAY.    NEW  YORK 

MARTIN  QUIGLEY,  Publisher  and  Editor-in-Chief  COLVIN  W.  BROWN.  Vice-Pres.  and  Gen.  Mgr. 

CHICAGO:  407  South  Dearborn  Street  HOLLYWOOD:  Pacific  States  Life  BIdg. 

LONDON:  41  Redhill  Drive,  Edgware 
CABLE  ADDRESS:  Quigpubco  NEW  YORK  TEL:  Circle  7-3100 

Better  Theatres  (with  which  is  incorporated  The  Showman)  is  published  every  fourth  week  as  Section  Two  of  Motion  Picture  Herald:  Terry  Ramsaye,  editor. 
Mennber  of  Audit  Bureau  of  Circulations.  All  edtiorial  and  general  business  correspondence  should  be  addressed  to  the  New  York  office.  All  contents 
copyrighted  1933  by  Quigley  Publishing  Company  and  except  for  properly  accredited  quotations,  nothing  appearing  herein  may  be  reproduced  without 
written  permission.  Every  precaution  is  taken  to  ensure  the  safety  of  unsolicited  manuscripts  and  photographs  submitted,  but  the  publishers  herewith  deny 
oil  responsibility  for  them  in  case  of  mutilation  or  loss.  Branch  office  managers:  E.  S.  Clifford,  Chicago;  Leo  Meehan,  Hollywood.  London  representative: 
W.  H.  Mooring.  Othec  Quigley  Publications:  Motion  Picture  Daily,  Hollywood  Herald,  The  Motion  Picture  Almanac  (published  annually)  and  The  Chicagoan. 


[4] 


January  14,  1933 


Motion  Picture  Herald 


Good  News 

THAT  HAS  SCOOPED  THE  NATIONI 

NOW. .  .you  can  BUY  OUTRIGHT  the 
world's  best  sound  equipment! 

No  more  leasing — no  more  prolonged  contract  service! 


It's  the  sensation  of  the  industry — the 
RCA  Victor  Company's  revolutionary 
new  policy  which  provides  for  outright 
sale,  on  liberal  terms,  of  the  new  Photo- 
phone  High  Fidelity  sound-reproducing 
apparatus.  At  one  stroke  we  have  elimi- 
nated for  motion  picture  exhibitors  the 
outmoded  leasing  system  and  prolonged 
contract  service.  We  have  provided  for 
minimum  contract  service  on  deferred 


payments,  and  a  liberal  trade-in  allow- 
ance on  old  equipment .  .  .  No  wonder 
exhibitors  from  all  parts  of  the  country 
have  been  vastly  interested  . .  .  have  sent 
eagerly  to  the  company's  home  office  and 
to  its  sales  representatives  for  further  de- 
tails. We'll  be  glad  to  send  you  full  facts 
on  this  new  plan — study  the  deferred 
payment  listings  given  below — then  get 
in  touch  with  us  or  our  representatives ! 


High  fidelity  all  AC  operated  equipment  available  for  theatres  of  all  sizes  on  three  year 
deferred  payment  plan,  with  small  down  payment  and  weekly  payments,  as  follows: 


Standard  Super  Size  .  .  .  $46.67  per  week 
(2500  to  4000  seats) 

Standard  Large  Size  .  .  .  $35.72  per  week 

(1400  to  2500  seats) 


Standard  Small  Size   .  .  .  $24.10  per  week 

(600  to  1400  seats) 

Special  Size  $15.02  per  week 

(Up  to  600  seats) 


Trade-in  allowance  on  old  equipment  will  further  reduce  above  weekly  payments! 
Above  payments  include  cost  of  periodical  scheduled  service. 


PHOTOPHONE  DIVISION 


RCA  Victor  Co.,  Inc. 

CAMDEN,  N.  J. 
Branches  in  Principal  Cities  of  the  World 


Better  Theatres  Section 


January  14,  1933 


Model  No.  426 


Strength 
Appearance 
COMFORT 
at 

LOW  COST 


Write  us  direct  or  communicate  with  our 
distributor  for  a  detailed  description  of  the 
New  Model  426  Irwin  Chair.  Samples  are 
being  displayed  at  all  National  stores.  You 
can't  possibly  find  its  equal  elsewhere  for 
all-round  Quality  at  the  price.     «     «  « 


Th 


The  Outstanding 

Chair  Value  of  a  Decade! 


at  a  price  the 
average  theatre 

can  now  afford . . 


A  prominent  theatre  owner,  who  operates  a  circuit  of  me- 
dium-sized theatres  in  the  Southwest,  is  responsible  for  this 
unmatchable  chair  value.  He  suggested  that  we  produce 
it.  To  use  his  own  words:  "...  if  you  can  build  a  chair 
like  that  to  sell  at  a  price  the  average  theatre  can  afford, 
you've  got  the  world  licked!"  .  .  .  Well,  we  did  and  here 
it  is!  An  attractively  designed,  sturdily  constructed,  well-pro- 
portioned theatre  chair  with  a  comfortable  upholstered  seat 
and  a  heavy  ply-wood,  form-curved  and  full  reinforced  back. 
.  .  .  Never  before  was  such  an  outstanding  value  offered 
the  owner  of  the  small  and  medium-sized  theatre.  Exhibitors 
who  have  heretofore  considered  upholstered  seating  beyond 
their  means  will  welcome  this  opportunity  to  Reseat  Cor- 
rectly at  surprisingly  low  cost.  If  you  are  interested  in 
Reseating  your  theatre  now — the  best  possible  time  to  do 
it — by  all  means  take  a  look  at  this  New  Model,  No.  426, 
before  you  make  a  selection. 


^/z4vUl,  seating  company 

Formerly  Steel  Furniture  Co.,  Grand  Rapids,  Mich. 

DISTRIBUTED^YNAffol«iALTHEA^^^  SUPPIYCOMRANY 


January  14,  1933 


Observations 


y  As  reflected  in  the  pages  of  this 
publication,  in  those  of  the  De- 
cember 17th  issue,  and  especially 
in  these  of  the  present  one.  Radio 
City  stands  out.  From  the  win- 
dows of  even  a  fairly  tall  building 
in  Times  Square,  one  can  see, 
through  New  York's  winter  mists, 
the  central  spire  of  the  Radio  Cor- 
poration's new  home  rising  yet 
higher  above  one.  Nestling 
around,  like  little  chicks,  are  those 
subsidiary  theatrical  enterprises, 
and  they,  at  last  formally  placed 
in  the  laps  of  the  public  and  the 
gods,  get  thousands  of  precious 
agate  lines  free  as  sheer  and  im- 
portant news.  After  months  and 
months  of  anticipation,  the  theatre 
world  and  even  the  public,  were 
ready  to  experience  the  Music 
Hall  and  Roxy  openings  as  a 
mighty  climax.  By  this  time  these 
lovely  theatres  should  be  magnifi- 
cently away  upon  definite  careers. 
There  is  no  gladness  within  this 
writer  that  they  are  not. 

Time  will  iron  the  present  dis- 
harmony all  out,  but  meanwhile 
one  awaits  determination  of  just 
how  the  property  may  realize  its 
brilliant  dream. 

5  There  is  the  Music  Hall.  To 
one  professionally  interested  chief- 
ly in  the  motion  picture  theatre, 
this  theatre  was  of  less  importance 
than  the  Roxy.  Yet  I  find  myself 
regretting  that  the  Music  Hall  is 
to  become  a  motion  picture  thea- 
tre. Not  because  it  was  so  de- 
signed that  it  could  not  be  a  fine 
one,  for  perhaps  that  isn't  true. 
But  because  as  a  motion  picture 
theatre  it  will  not  be  able  to  real- 
ize the  purposes  for  which  it  has 
been  so  ingeniously  created. 

The  reason  officially  given  for 
reversing  the  policies  of  the  two 
houses  is  that  the  Roxy  doesn't  seat 


enough  for  the  number  of  patrons 
who  have  been  trying  to  see  its 
initial  bill,  whereas  the  Music 
Hall's  sea  of  seats  have  been  con- 
spicuously dotted  with  dark,  omi- 
nous islands.  Why  keep  those  wait- 
ing to  see  the  Roxy  show  from 
seeing  it  when  there  are  plenty  of 
seats  just  a  block  away?  Admit- 
ting the  sense  in  the  obvious  an- 
swer, one  yet  thinks  of  asking, 
"But  will  there  be  a  time  when 
the  Roxy's  3,600  seats — a  good 
many — shall  be  quite  enough?" 
By  that  time,  and  it's  likely  to 
come,  the  Music  Hall,  unques- 
tionably the  world's  most  resource- 
ful theatre  for  the  arts  of  the  stage, 
will  have  been  established  as  the 
home  of  quite  another  kind  of 
entertainment.  And  there  will  lie 
all  the  spacious  splendor,  the  vast 
technical  facilities  painstakingly 
and  expensively  contrived  to  at- 
tract colorful  gatherings,  to  give 
consummate  expression  to  the  high 
arts  of  the  stage — there  they  still 
will  be,  unused. 

In  my  disappointment,  perhaps 
I'm  a  little  impractical.  Yet  New 
York  City  has  millions  capable  of 
appreciating  the  order  of  en- 
tertainment possible,  if  not  yet 
presented,  in  the  Music  Hall. 
The  immediate  metropolitan  area 
alone  has  a  population  of  at  least 
10,000,000  while  the  commercial 
importance  of  the  city  draws  other 
millions  within  its  limits  con- 
stantly. Max  Reinhardt  somehow 
manages  to  exhibit  his  productions 
in  Berlin,  an  impoverished,  wor- 
ried city  about  the  size  of  Chi- 
cago. Whether  any  kind  of  a  show 
can  attract,  day  in  and  day  out 
and  twice  each  day,  as  many  peo- 
ple as  the  Music  Hall  can  hold, 
is  more  than  doubtful,  but  one 
dislikes  to  think  that  an  American 
city,  the  largest  city  in  the  world 


located  in  the  richest  country,  can- 
not appreciate  the  dance,  the  nar- 
rative pageant,  the  musical  spec- 
tacle and  similar  forms  of  the 
theatre  arts,  sufficiently  to  support 
a  theatre  like  the  Music  Hall. 

Perhaps,  of  course,  there  are 
some  things  about  the  Music  Hall 
that  tend  to  defeat  its  very  original 
purposes.  That  infinite  audito- 
rium! Those  remote,  shelf-like 
mezzanines!  But  of  these  matters 
this  publication  will  have  some- 
thing to  say  later  on. 

J  Mr.  Roy  D.  Chapin,  Secretary 
of  Commerce  in  Mr.  Hoover's 
cabinet,  has  issued  a  statement  "in 
response  to  requests  for  a  state- 
ment of  conditions  at  present  and 
prospects  for  the  future,"  wherein 
he  takes  heart  in  a  new-found 
courage  which  he  feels  is  all  too 
often  forgotten  as  we  frown  over 
mere  statistics.  More  substantially 
Mr.  Chapin  discloses: 

"We  find  one  heartening  factor 
in  the  existence  of  a  tremendous 
latent  or  potential  demand  for 
commodities — a  demand  that  is 
ready  to  exert  its  reinvigorating 
influence  just  as  soon  as  an  unmis- 
takable rift  in  the  economic  clouds 
is  seen.  In  the  fields  of  'capital 
goods,'  we  find  that  a  great  deal 
of  industrial  equipment  has  be- 
come obsolete.  .  .  .  Stocks  of  goods 
in  retail  stores  have  been  materi- 
ally reduced.  .  .  .  This  condition 
cannot  continue  indefinitely.  Buy- 
ing will  have  to  increase.  .  .  . 
There  is  a  comparable  situation 
with  respect  to  consumers.  .  .  ." 

J  Well,  it  isn't  much,  but  it  is 
something,  giving  us  a  measure  of 
assurance  that  the  bottom  actually 
has  been  reached  and  that  we  can 
either  prepare  to  go  up  or  adjust 
ourselves  to  the  present  level. 


[7] 


8 


Better  Theatres  Section 


January  14,  1933 


RADIO  CITY  THEATRES 


Auditorium  of  the  Music  Hall  looking  toward  the  stage. 


The 

Radio  City 
Music  Hall 


•  To  the  question  most  frequently  asked 
following  the  recent  opening  of  Radio 
City  Music  Hall,  the  largest  of  the  two 
theatres  in  the  Radio  City  portion  of 
Rockefeller  center,  New  York,  its  operators, 
Radio  Keith  Orpheunn,  has  given  an  answer 
as  surprising  as  it  was  abrupt.  The  ques- 
tion frequently  took  the  form  of,  "It's  a 
stunning  place,  but  what  are  they  going 
to  do  with  it?"  After  a  week  or  so  of 
stage  variety  on  the  grand  scale,  the 
answer  is  that  they  are  going  to  turn  it 
into  a  motion  picture  theatre.  It  is  this 
sudden  change — quite  a  fundamental  one 
to  a  consideration  of  the  design  of  a 
theatre — that  compels  postponement  of  a 
comprehensive  discussion  of  the  Music 
hiall  until  it  has  actually  become,  in  opera- 
tion, a  motion  picture  theatre. 

This  gargantuan  playhouse  was  designed 
for  stage  productions,  which  in  the  brief 


period  allowed  them  took  for  their  general 
pattern,  something  from  vaudeville,  revue, 
extravaganza,  ballet,  opera  and  perhaps 
one  or  two  other  branches  of  theatrical 
amusement.  Architecturally  and  techni- 
cally, the  Music  Hall  was  designed  to 
present  just  such  kinds  of  performances, 
and  how  it  will  adapt  itself  to  the  motion 
picture  is  something  yet  to  be  determined. 

Fortunately,  projection  facilities  were 
provided,  those  of  the  Music  Hall  prac- 
tically paralleling  those  of  the  original  mo- 
tion picture  theatre,  the  RKO  Roxy.  [These 
formed  the  subject  of  F.  H.  Richardson's 
article,  "Projection  in  Radio  City,"  in  the 
December  1 7th  issue. — The  Editor.]  The 
stage  of  the  Music  Hall  is  a  great  deal 
wider  than  that  of  the  Roxy.  The  screen 
size  adopted  is  70x40  feet. 

Seating  over  6,000,  the  Music  Hall  is 
rather  awe-inspiring  for  its  sheer  immensity. 


January  14,  1933 


Motion  Picture  Herald 


THE  RKO 


9 

ROXY  THEATRE 


By  EUGENE  CLUTE 


IN  THE  LOUNGES,  Smok- 
ing rooms,  powder  rooms,  and  on  the  two 
grand  staircases,  as  well  as  in  the  grand 
foyer  and  the  auditorium,  the  lighting  fix- 
tures are  all  of  strictly  modern  design, 

marked   by  dignity 
Lighting  and        as  well  as  originali- 

ty.     Frosted  white 
Ventilation  ,  ,  .     ,     .  , 

glass  combined  with 

Combined  clear  glass  tubes  and 

white  metal  is  used 
in  a  great  variety  of  ways  and  with  re- 
cessed reflectors  and  cove  strips,  as  well  as 
in  fixtures.  The  designs  of  many  of  these 
light  sources  can  be  seen  in  accompanying 
photographs.  They  are  notable  for  the 
thoroughness  with  which  the  designs  have 
been  studied. 

In  most  instances  inlets  for  conditioned 
air  are  combined  with  the  fixtures,  as  in 
the  grand  foyer,  where  the  air  is  admitted 
through  a  space  above  a  disc  set  close  to 
the  ceiling  above  the  fixture.  This  is  not 
noticeable  because  of  the  relative  narrow- 
ness of  the  air  space  compared  with  the 
large  size  of  the  fixtures.  The  chandelier 
and  mezzanine  soffit  lights  in  the  audi- 
torium are  among  the  fixtures  by  Cox, 
Nostrand  and  Gunnison.  The  fixtures  in 
the  grand  foyer  lounges  and  powder  and 
smoking  rooms  are  parts  of  the  great  num- 
ber by  Walter  Kantack  &  Company.  The 
Robert  Phillips  Company  made  other  of 
the  important  fixtures.  The  electrical  in- 
stallation through  the  Roxy  was  made  by 
the  E.  J.  Electrical  Installation  Company. 

The  means  by  which  the  conditioned  air 
is  circulated  through  the  various  rooms  has 
been  indicated  in  describing  them.  In  gen- 
eral it  is  by  downward  ventilation  from 


ceiling  inlets  often  combined  with  the  light- 
ing fixtures.  In  the  main  lounge  in  the 
basement,  air  is  both  admitted  and  drawn 
out,  while  the  adjoining  women's  lounge 
and  men's  lounge  receive  air  from  the  main 
lounge,  with  which  they  are  connected  by 
wide  doorways,  and  are  provided  with  out- 
lets through  which  the  air  is  drawn  out 
to  the  exhaust  or  to  the  conditioning  ap- 
paratus. The  men's  lounge  has,  in  addi- 
tion, inlets  for  conditioned  air.  There  is 
radiion  treatment  for  removing  odors  and 
otherwise  purifying  the  air,  in  addition  to 
the  other  means,  before  re-circulating.  The 
air  conditioning  apparatus  is  located  in 
various  parts  of  the  building:  fan  rooms  in 
the  top  level  above  the  projection  booth 
and  in  the  sub-basement  under  the  front 
of  the  auditorium ;  the  refrigerating  ap- 
paratus in  the  sub-basement;  the  cooling 
towers  on  the  roof,  architecturally  treated. 
The  filtering,  dehumidifying  and  washing 
apparatus,  etc.,  are  all  organized  in  a  thor- 
oughly co-ordinated  system,  by  which  the 
air  in  the  building  may  be  maintained  at 
the  required  temperature,  humidity  and 
pressure,  free  from  dust  and  odors  through- 
out the  year.  The  air  conditioning  is  by 
Carrier. 

Stage  Facilities 

A  unique  feature  of  the  stage  equipment, 
which  is  by  Peter  Clark,  is  a  group  of  three 
elevators  in  the  stage  floor  together  oc- 
cupying a  floor  area  50  feet  wide  by  28 
feet  deep.  There  is  a  turntable  in  the 
center  of  the  stage  formed  by  locking  to- 
gether three  sections  of  the  elevators.  This 
may  be  revolved  while  the  elevators  are  be- 
ing raised  or  lowered  together.   When  the 


Describing  the  house  de- 
signed to  be  the  motion 
picture  theatre  in 
Radio  City.  This  in- 
stallment concludes  the 
article  begun  in  the  De- 
cember 17,   1932,  issue 


turntable  is  not  in  use,  the  three  elevators 
may  be  operated  separately.  They  are  of 
the  screw  type,  motor  driven.  The  or- 
chestra pit  elevator  is  also  of  the  screw 
type  and  it  carries  a  movable  platform  or 
band  wagon  that  may  be  rolled  off  of  this 
elevator  onto  the  stage,  over  a  trap  cover- 
ing the  disappearing  footlights. 

There  are  six  loud  speakers  for  sound 
reproduction  in  connection  with  the  motion 
picture  program.  Four  of  these  are  of  un- 
usual size,  being  133%  inches  long  by  79 
inches  square  at  the  throat.  The  two 
smaller  loud  speakers  are  63%.  inches  long 
by  45  inches  square  at  the  throat.  These 
units  are  supported  in  steel  frames,  four 
in  one  group  and  two  in  the  other,  which 
are  hung  from  a  monorail  of  steel  I-beams 
7  inches  deep.  The  frames  can  be  run  from 
side  to  side  of  the  stage  on  the  I-beam  as 
a  track,  and  the  monorail  with  the  loud 
speakers  can  be  drawn  up  into  the  upper 
part  of  the  stage  house.  A  very  unusual 
feature  is  that  the  large  directional  baffles. 


But  size  is  hardly  the  only  Impressive  thing 
about  it.  More  flamboyant  than  the  Roxy 
— perhaps  one  had  better  say,  less  sub- 
dued in  its  treatment — the  Music  Hall,  like 
the  Roxy,  is  yet  designed  and  decorated 
in  style  and  materials  that  are.  In  modern 
terms,  authentic.  Forms  are  based  essen- 
tially on  utility,  while  the  materials  have 
been  selected  for  their  technical  adapt- 
ability, or  for  their  own  beauty,  rather 
than  as  raw  material  out  of  which  to  fake 
something  else.  And  this  beauty,  laid  on 
as  deeply  as  expansively,  Is  true  grandeur. 

The  auditorium  Is  brilliant  without  the 
aid  of  lavish  decoration.  Were  It  not 
for  the  location  of  the  stage  In  theatrical 
fashion  at  one  end,  It  would  most  resemble 
an  area.  Of  the  6,200  seats  (the  capacity 
ofRcIally  stated),  approximately  five-sixths 
are  locate  don  the  main  floor.  The  rela- 
tively few  seats  left  are  distributed  among 


three  shallow  mezzanines  which  unobtru- 
sively hug  the  rear  wall.  The  form  of  the 
auditorium  was  determined  by  acoustical 
considerations  as  well  as  the  seating  capac- 
ity desired,  and  pure  decoration  Is  merely 
elementary. 

Vaulting  from  side  to  side,  and  closing 
In  a  little  toward  the  proscenium,  the  ceil- 
ing leaves  off  abruptly  at  the  stage,  the 
opening  being  without  the  usual  arch  treat- 
ment, merely  closed  when  no  performances 
are  In  progress,  by  a  mammoth  curtain 
reaching  from  stage  floor  to  the  celling 
Itself.  The  ceiling,  curving  downward,  be- 
comes Itself  the  side  walls,  with  the  area 
just  below  it  and  the  floor,  occupied  by 
stepped  platforms  with  Inward,  curtained 
openings  through  which  artists  may  enter 
Into  the  very  auditorium  to  perform  upon 
these  platforms  or  to  proceed  to  the  stage. 

At  the  proscenium,  with  a  slight  attempt 


to  suggest  In  paint  the  origin  of  a  sun- 
burst, the  vast  vaulted  celling,  executed  In 
faintly  tinted  plaster,  splays  out  and  up- 
ward toward  the  rear,  developed  in  the 
form  of  a  series  of  widening  arches,  each 
arch  stepped  toward  the  stage.  The  step- 
pings  have  the  general  effect  of  breaking 
up  the  sound,  while  their  fascia  serve  as 
areas  for  sound-absorption  and  lighting 
coves.  The  house  Illumination  emanates 
from  within  the  fascia  and  from  behind 
lateral  rectangular  grilles.  This  treatment 
constitutes,  more  incidentally  than  other- 
wise, the  principal  decoration. 

The  exterior  depends  for  Its  main  archi- 
tectural interest  upon  the  large  masses  of 
Its  design  and  the  use  of  an  effective 
system  of  color  Illumination.  Architects 
were  Relnhard  &  Hofmelster;  Corbett, 
Harrison  &  MacMurray;  and  Hood  & 
Fouilhoux. 


10 

because  of  their  great  length,  are  made  to 
fold  so  that  they  may  be  drawn  up  into 
the  flys  without  danger  of  fouling. 

The  covers  of  the  disappearing  stage 
footlights  and  of  the  disappearing  cy- 
clorama  footlights,  are  mechanically  oper- 
ated and  open  and  close  at  the  touch  of  a 
button.  The  cover  of  the  stage  footlights 
is  in  two  parts,  hinged  on  opposite  edges 
of  the  trough  and  so  constructed  that  as 
the  lights  are  raised  into  working  position 
the  front  section  of  the  cover  is  lowered 
again  to  the  stage  level,  forming  a  part  of 
the  stage  apron. 

The  special  footlights  (stage  lighting  is 
by  Kliegl  Brothers)  for  the  cyclorama  have 
selsyn  control,  and  all  units  in  both  sets 
of  footlights  have  colored  glass  filters  of 
red,  green,  blue  and  amber.  There  is  a 
cyclorama  border  light,  and  there  are  three 
efifect  machines  projecting  upon  the  cyclo- 
rama from  the  gridiron  over  the  stage. 

The  equipment  also  includes  portable 
spotlight  towers  and  other  arrangements 
-of  spotlights  with  some  upon  bridges  at  the 
sides  of  the  stage,  and  others  grouped 
above  one  another  at  the  side  of  the 
proscenium  opening.  [A  special  discussion 
of  the  stage  facilities  was  published  in  the 
August  27,  1932  issue.  See  also  accom- 
panying note  on  stage  machinery  and  light- 
ing.— The  Editor.^ 

Provision  has  been  made  for  broadcast- 
ing from  the  theatre.  Since  a  more  satis- 
factory view  of  the  stage  than  can  be  had 
from  the  rear  of  the  auditorium  of  a  large 
theatre  is  highly  desirable  in  broadcasting, 
radio  observation  rooms  have  been  incor- 
porated, one  at  either  side  of  the  audi- 
torium, with  hinged  panels  in  the  walls  a 
little  towards  the  rear  from  the  organ 
grilles  at  the  first  mezzanine  level.  This 
arrangement  permits  a  close  range  view 
and,  if  desired,  a  microphone  can  be  placed 
liere  for  the  use  of  an  announcer  viewing 
the  performance  through  the  port  of  one  of 
these  rooms.  There  is  a  microphone  stor- 
age closet  just  back  along  the  corridor  from 
each  of  these  observer's  rooms.  These 
booths  are  thoroughly  sound-proofed,  pro- 
visions including  use  of  triple  glass  with 


The  principal  exterior  decorations  of 
-the  Music  Hall  consist  of  semi-lustrous 
natural  finish  aluminum  spandrels,  or  ver- 
-tical  panels,  to  harmonize  with  the  grey 
tones  of  the  Indiana  limestone.  On  the 
south,  or  50th  Street  facade,  are  three 
immense  plaques  of  metal  and  colored 
enamel,  each  18  feet  across,  designed  by 
Hildreth  Melere  and  executed  by  Oscar 
;B.  Bach.  These  represent  the  spirit  of  the 
theatrical  arts,  song,  drama  and  the  dance. 

Radio  City  Music  Hall  has  entrances 
^■rom  three  thoroughfares — 50th  Street, 
Sixth  Avenue,  and  51st  Street.  Decorated 
hollow  metal  doors  leading  from  these 
streets  open  into  red  and  black  imported 
Italian  marble  lobbies,  equipped  with  nine 
ticket  offices.  Wide  doors  lead  into  the 
^rand  foyer,  which  is  140  feet  long,  45 
fet  wide,  and  60  feet  high.  The  entire 
jnterior  of  the  Radio  City  Music  Hall  was 


Better  Theatres  Section 

The  Screens 

•  The  screens  of  the  Radio  City  the- 
atres (Ortho-Krome,  by  the  National 
Paper  Process  Company  of  New  York) 
are  of  diffusion  type  with  a  surface  es- 
pecially treated  for  correction  of  the 
light  spectrum  within  limits  of  average 
daylight  stimulation.  The  designer, 
A.  B.  Hurley,  states  that  he  has  made 
a  surface  diffusely  reflecting  about 
90%  of  the  incident  light  (unper- 
f orated  surface).  By  means  of  a 
spectro-photometer,  he  measures  the 
capacity  of  a  surface  for  reflecting 
every  wave  length  in  the  incident  light 
regardless  of  the  light  source.  Then 
knowing  the  radiant  energy  of  the 
light  source,  he  treats  the  screen  base 
with  a  selected  pigment  absorbing 
part  and  reflecting  part  of  the  incident 
light,  so  that  each  unit  of  surface  re- 
flects a  composite  of  light  rays  simulat- 
ing average  daylight. 

Absorbing  any  preponderant  yellow 
and  red  rays,  this  method  accentuates 
the  blue  and  green  rays,  and  so  on, 
seeking  the  condition  for  the  eye  most 
like  that  effected  by  daylight,  it  being 
Mr.  Hurley's  contention  that  greatest 
definition  of  the  image  is  thus  realized. 

The  screens  in  Radio  City  have 
fabric  bases  and  are  perforated. 


dead  air  spaces  between  the  panes  in  the 
port  holes.  There  is  a  vestibule  to  each, 
and  the  inner  doors  are  of  special  sound- 
proof construction.  At  the  level  of  the 
projection  booth  is  the  local  control  room 
for  broadcasting,  while  the  broadcasting 
battery  room  and  other  equipment  spaces 
are  in  the  tier  above.  Connections  for 
microphones  are  provided  in  all  parts  of 
the  auditorium,  including  the  ceiling  and 
in  the  grand  foyer. 

The  Main  Foyer 

The  curve  of  the  rear  wall  of  the  audi- 
torium bows  outward  into  the  main  foyer, 
which  extends  upward  through  the  first 
mezzanine  level,  the  promenade  of  which 
is  virtually  a  gallery  over  the  back  part 
of  the  auditorium,  widening  the  upper  por- 
tion of  the  grand  foyer.    The  curved  wall 


decorated  under  the  supervision  of  Donald 
Deskey. 

The  wainscoting  of  the  main  foyer  is  of 
marble,  the  wall-coverings  of  henna-colored 
brocatelle.  Sold  wall-mirrors  extend  up- 
ward to  the  ceiling  past  three  mezzanine 
floors.  The  dominant  decorative  note  of 
the  foyer  is  the  Ezra  Winter  60x30-foot 
mural,  which  follows  a  sweeping  curve 
above  the  grand  stairway  leading  up  to 
the  mezzanines.  This  mural,  based  on  an 
Oregon  Indian  legend,  shows  the  upward 
march  of  mankind  toward  the  great  golden 
mountain  where  the  Author  of  Life  dwells 
beside  the  Fountain  of  Eternal  Youth. 

The  general  lounge  is  in  the  basement 
level.  There  are  3 1  auxiliary  rest  and 
powder  rooms,  ornamented  with  modern 
art — paintings,  murals  of  tile,  bakelite  and 
Inlaid  linoleum;  statues  of  stone  and  metal; 
ceramics;  bas-reliefs  in  cord;  fabrics  of 


January  14,  1933 

surface  is  of  wood  veneer  on  steel,  con- 
structed in  the  same  way  as  the  lining  of 
the  auditorium  walls  \_See  December  17, 
1932  issued  but  here  the  wood  used  is 
South  American  Bubinga,  a  rich  brown 
wood  that  has  a  purple-red  cast.  This  wall 
continues  upward  to  form  the  parapet  of 
the  first  mezzanine  foyer  and  is  capped  by 
a  plain  coping  of  golden  bronze  that  shows 
as  a  band  about  two  inches  deep  along  the 
top.  Above  the  promenade  rise  great 
smooth  cylindrical  columns,  which  are 
lacquered  in  Chinese  vermilion  and  fin- 
ished with  a  narrow  moulding  in  aluminum 
at  the  ceiling.  r.;:;  ! 

Four  double  doors  in  this  wall  connect 
the  main  foyer  with  the  auditorium.  They 
are  covered  with  vermilion  leather,  repeat- 
ing the  color  of  the  columns.  They  are 
studded  at  wide  intervals  with  star-  shaped 
ornaments  of  golden  bronze  and  edged 
with  the  same  material.  Over  each  door, 
inlaid  flush  with  the  wood  surface,-  is  a 
figure  design  in  silhouette,  cut  from  steel, 
given  a  satiny  black  patine  and  inlaid  with 
lines  of  silvery  nickel-chrome  steel.  These 
silhouettes  are  all  different.  They  are 
spirited  in  conception,  rhythmical  in  line, 
modern  in  treatment.  They  were  executed 
by  Oscar  B.  Bach  from  drawings  by  Rene 
Chambellan  and  Oronzio  Maldarelli.  The 
lower  part  of  the  wall  is  pierced  by  flush 
grilles  of  fireproofed  wood  reinforced  by 
steel  angles  back  of  the  horizontal  mem- 
bers. 

The  carpeting  carries  as  its  background 
the  brown  of  the  Bubinga  wood,  upon 
which  is  a  pattern  of  tangent  circles  over- 
laid by  a  design  of  parallel  zig-zag  stripes 
in  purple-black  and  rows  of  parallelograms 
in  vermilion. 

Directly  opposite  to  the  auditorium  en- 
trances in  the  grand  foyer  is  a  great  rect- 
angular expanse  of  frosted  glass  decorated 
in  relief,  which  is  divided  into  wide  win- 
dows by  relatively  narrow  sections  of  wall. 
In  the  lower  part  of  some  of  these  glass 
areas  are  exit  doors.  Wired  glass  on  the 
outside  provides  protection  to  the  windows. 
At  the  sides  of  these  windows  curtains  of 
{Continued  follounng  pictorial  insert) 


rare  design  such  as  parchment,  leather, 
cork,  pigskin,  aluminum  and  stainless  steel; 
wall-coverings;  furniture  of  chrome-plated 
steel  and  tube  aluminum. 

The  art  work  of  the  Music  Hall  is  prodi- 
gious. In  the  basement  lounge  is  "The 
Phantasmagoria  of  the  Theatre,"  a  mural 
by  Louis  Bouche.  In  the  men's  smoking 
room  on  the  same  floor  is  a  large  abstract 
mural  by  Stuart  Davis.  In  the  women's 
smoking  room  on  the  same  floor  is  a  series 
of  murals  painted  In  white  on  white  parch- 
ment by  WItold  Gordon,  depicting  a 
"History  of  Cosmetics."  In  the  powder 
room  adjoining  Is  a  fabric  designed  by 
Marguerlta  Mergentlme.  In  the  first  mez- 
zanine smoking  room  the  walls  are  painted 
with  decorative  maps  of  the  world  by 
Witold  Gordon.  A  black  ceramic  panther 
by  Lawrence  Tenney  Stevens  Is  In  the  same 
{Continued  on  page  37) 


THE  THEATRES  OF  RADIO  CITY 


The  RKO  Roxy:  an  exterior  view  looking  up  alo 


g  the  elaborate 


modernistic  n  e  o  n  -  i  1 1  u  m  i  n  a  t  ed  marquee  and  vertical  signs. 


The  RKO  Roxy  Theatre 


The  RKO  Roxy  Theatre 


Radio  City  Music  Hall 


Men's  lounge,  the  Steichen    Room,   wHfi   its   photographic  nnurals. 


The  RKO  Roxy  Theatre 


Women's  cosmetic  room  on  the  second   mezzanine  level. 


The  RKO  Roxy  Theatre 


January  14,  1933 

•champagne-colored  rough  silk  hang  in 
straight  folds,  emphasizing  the  full  24 
feet  of  height  of  the  windows.  Against 
the  piers  between  the  windows  are  light 
standards  of  smart  design  in  gold-plated 
bronze,  semi-mat  black  and  satiny  alumini- 
um finishes,  effectively  combined.  These 
are  topped  by  multi-pointed  star  forms  of 
gold-plated  bronze. 

The  ceiling  is  painted  a  deep  sky  blue 
with  a  slight  gloss,  and  from  it  hang 
chandeliers  of  combined  glass  and  white 
metal.  Some  are  hung  close  to  the  ceiling, 
lighting  the  first  mezzanine  level  of  the 
foyer  and  showing  a  recognition  of  it  as  a 
part  of  the  main  foyer.  Others  are  hung 
lower,  relieving  any  sense  of  excessive 
height  at  the  narrower  orchestra  level. 
This  arrangement  contributes  to  the  effect 
of  the  room  as  seen  from  the  first  mez- 
zanine level.  The  fixtures  hung  closer  to 
the  ceiling  consist  in  an  illuminated  central 
ball  of  frosted  glass  with  ornamentation 
in  relief,  surrounded  by  pendants  of  clear 
glass  tubes  suspended  on  slender  rods  of 
white  metal  run  down  through  their  cen- 
ters and  terminated  by  crystal  balls.  Above 
the  fixtures,  on  the  ceiling,  is  a  disc  of 
mirror  glass.  Each  of  the  longer  fixtures 
consists  in  a  huge  sphere  of  frosted  glass 
with  relief  ornament.  These  spheres  are 
made  of  four  sections  held  together  by 
white  metal  clamps  that  form  an  orna- 
tnental  part  of  the  design.  The  stem  is  of 
white  metal  surrounded  by  tubes  of  clear 
glass.  Above  the  fixtures  is  a  white  disc 
•edged  with  silvery  metal. 

A  color  note  that  picks  up  the  purple 
tinge  in  the  Bubinga  wood  is  seen  in  the 
plumcolored  velvet  upholstery  of  the  low 
oblong  benches.  The  vermilion  of  the 
columns  and  doors  is  repeated  in  the  coat 
Toom,  the  interior  of  which  is  painted  in 


Motion  Picture  Herald 


Stage  Machinery  and  Lighting 


•  The  stage  of  the  Roxy  has  fast-work- 
ing counterweight  sets,  light  bridges, 
a  permanent  cyclorama,  a  turntable  built 
into  three  separate  elevators,  and  a  movable 
band  wagon  on  a  console  and  orchestra  lift. 
Stage  equipment  is  by  Peter  Clark. 

The  cyclorama  is  constructed  of  a  steel 
frame  to  which  is  attached  a  composition 
board  and  canvas  covering.  It  is  provided  for 
an  electric  hoisting  machine  to  lift  it  out  of 
the  way  when  not  in  use. 

The  stage  is  provided  with  three  elevators. 
They  cover  a  space  on  the  stage  50  feet 
long  by  28  feet  wide,  and  occupy  the  center 
working  space  of  the  stage.  A  revolving 
stage,  electrically  operated  by  remote  con- 
trol, is  built  into  the  top  of  the  stage  eleva- 
tors. This  revolving  stage  is  made  in  three 
sections  and  can  be  operated  when  the  stage 
is  either  rising  or  descending.  The  electric 
drive  which  operates  this  turntable  in  either 
direction  is  located  in  the  centre  elevator 
and  is  operated  by  remote  control  from  the 
stage  manager's  board. 

The  lighting  of  the  stage  proper,  by  Kliegl 
Brothers,  is  elaborate.  The  footlights  are 
equipped  with  100-watt  lamps  in  individual 
reflectors  for  the  amber,  red  and  green  col- 
ors, and  with  150-watt  lamps  for  the  blue 
color.  All  lamps  are  arranged  in  two  rows 
and  constructed  so  as  not  to  interfere  with 
the  sightline  from  the  first  rows.  They  are 
of  the  disappearing  type  and  permit  an  un- 
obstructed connection  between  the  stage 
proper  and  the  orchestra  elevator  when  the 


latter  is  to  be  used  as  an  addition  to  the 
stage. 

The  overhead  lighting  on  the  stage  con- 
sists of  six  border  lights  equipped  with  four 
hundred  and  thirty  500-watt  lamps  divided 
into  four  colors  and  supplied  with  amber, 
red,  green  and  blue  heat-resisting,  natural- 
colored  glass  screens  in  special  frames. 

Above  the  fifth  border  light  an  overhead 
bridge  is  suspended,  equipped  with  twelve 
2,000-watt  spotlights  and  with  two  150- 
ampere  arc  lamps.  The  side  lighting  is 
taken  care  of  by  eight  2,000-watt  selsyn-con- 
trolled  boomerang  spotlights  concealed  in  a 
recess  on  each  side  of  the  proscenium  open- 
ing; and  by  six  2,000-watt  portal  spots  on 
each  side  of  the  same  type  as  the  proscenium 
spots. 

Remotely-operated  selsyn-control  Kliegl 
color-changing  spotlights,  a  new  develop- 
ment, are  located  in  the  main  chandelier  for 
lighting  the  orchestra  and  stage  apron.  Each 
of  these  spotlights  is  equipped  with  four 
movable  color  frames,  operated  by  synchron- 
ous motors  from  the  control  board.  The 
spotlights  themselves  are  furnished  with  pje- 
focus  sockets  and  a  new  direct-draft  venti- 
lating system  that  insures  cool  operation. 

Kliegl  140-ampere  arc  spotlights  are  lo- 
cated in  the  projection  booth  and  on  the 
stage  light  towers.  They  are  equipped  with 
the  arc  and  color  frame  controls,  and  selsyn- 
operated  blackout  shutters,  which  are  also 
controlled  from  the  switchboard,  which  is 
of  thermionic  control  type. 


this  color.  In  a  lobby  near  the  entrance 
from  the  outer  foyer  are  two  elevators, 
the  doors  to  which  are  of  golden  bronze, 
hand-engraved  in  figure  designs  in  the 
shop  of  Oscar  B.  Bach. 

Directly  under  the  main  foyer  and 
reached  by  a  wide  stairway  is  the  main 
lounge.   The  walls  are  covered  with  warm 


Announcement  Sound  System 


■•  The  sound  equipment  in  the  Roxy  is  di- 
vided into  a  Public  Address  System,  a 
Rehearsal  System,  a  Stage  Manager's  Call 
System,  besides  the  Sound  Projection  System 
and  headphone  facilities  for  the  hard-of- 
"Jiearing. 

The  Public  Address  System  is  designed  to 
pick  up  the  sound  from  the  stage  and  various 
parts  of  the  theatre,  using  the  high-velocity 
xibbon  microphones  recently  developed  by 
RCA- Victor.  Sound  waves  reaching  the  rib- 
bon vibrate  it  within  the  magnetic  field  set 
up  by  a  magnet.  The  sensitivity  of  the 
velocity  microphone  is  approximately  two 
and  one  half  times  that  of  a  condenser 
microphone  generally  used.  This  makes  pos- 
sible an  increased  operating  range.  The 
sound  signals  are  picked  up  by  microphones 
•uniformly  located  throughout  the  stage  area. 
The  signal  is  sent  through  the  proper  ampli- 
fiers and  distributed  over  the  auditorium  for 
sound  reinforcing. 

Approximately  30  microphones  are  located 
in  the  theatre  orchestra,  the  platform,  the 
stage  footlights,  the  stage  elevators,  the  grid- 
irons above  the  stage,  and  the  alcoves  ofiE 
stage.  The  output  from  every  microphone  is 
sent  through  a  control  console  located  in  the 
rear  of  the  house,  above  the  third  mezzanine. 

The  control  room  is  so  located  as  to  make 
3t  possible  for  the  operator  to  hear  all  sound 
an  the  auditorium  instantly.    The  various 


microphones  located  on  the  stage  at  strategic 
points  are  wired  to  their  respective  micro- 
phone amplifiers,  which  are  located  either  in 
the  basement  amplifying  room  or  on  the 
gridiron.  From  these  two  locations,  each 
microphone  signal  is  wired  to  its  respective 
jack  on  the  control  console.  By  means  of 
flexible  leads  having  plug  connections,  any 
selection  of  microphones  can  be  had,  and 
full  volume  control  of  each  individual  mi- 
crophone is  obtained.  There  are  28  such 
microphone  outlets  available.  Various  groups 
of  microphones  work  into  a  sub-master  by 
means  of  which  is  mixed  the  combined  out- 
puts of  any  groups  of  microphones;  then  by 
means  of  a  master  control,  there  is  full  con- 
trol over  these  combined  outputs  of  all 
groups  of  microphones  in  use.  In  this  way 
the  various  sounds  emanating  from  the  dif- 
ferent microphones  are  combined  and  full 
control  is  had  over  them  at  all  times  by  the 
operator  at  the  control  console. 

All  the  rehearsing  is  done  through  a  Re- 
hearsal System,  the  stage  director  sitting  in 
the  twelfth  row  of  the  orchestra,  before  a 
specially  constructed  table  where  his  micro- 
phone is  located. 

Through  the  Stage  Manager's  Call  System 
it  is  possible  for  the  stage  manager  speak- 
ing through  a  microphone  located  at  the 
switchboard,  to  issue  instructions  and  make 
calls  to  all  of  the  various  stafiF  rooms. 


gray  leather  divided  into  3-foot  rectangular 
panels  by  red  leather  welting.  Set  in  the 
long  unbroken  wall  is  a  decoration  by  Ar- 
thur Crisp,  executed  in  plaster  with  in- 
cised outlines  and  slightly  modeled  sur- 
faces. Its  basic  coloring  of  warm  grays, 
tans  and  buffs  ties  it  in  with  the  color  of 
the  leather  wall  covering,  while  its  gold, 
vermilion  and  touches  of  other  bright 
colors  enliven  it  and  makes  it  the  focal 
point  of  the  room  decoration.  The  sub- 
ject is  Sport,  and  the  design  shows  people 
joyously  engaged  in  various  popular 
athletic  pastimes. 

The  carpeting  here  and  on  the  stairs  is 
the  same  in  design  and  coloring  as  that 
in  the  grand  foyer.  The  furniture,  up- 
holstered in  vermilion  leather,  shows  a 
combination  of  light-colored  South  Ameri- 
can marnut  wood  vdth  dark  East  Indian 
rosewood.  There  are  tables  of  metal  here 
with  black  bakelite  tops  and  colored  glass 
inlays.  The  furniture  is  arranged  in  in- 
timate groups. 

The  Lounges 

Adjoining  the  main  lounge  are  the 
women's  and  men's  lounge.  The  feature 
of  the  former  is  Maurice  Heaton's  mural 
executed  in  vitreous  glazes  upon  glass.  The 
subject  is  Amelia  Earhart's  solo  flight 
across  the  Atlantic  and  it  is  an  envision- 
ment  of  that  achievement  rather  than  a 
pictorial  representation.  The  coloring 
combines  orange  browns,  brown-toned 
wine  color,  soft  greens  and  blues  and  gray 
buff,  with  lines  of  clear  glass  between  to 
give  crispness  and  sparkle.  This  panel  is 
illuminated  from  the  back  and  suggests  a 
wide  window.    There  is  a  recess  in  back 


20 


Better  Theatres  Section 


January  14,  1933 


SCHEME 
FIRST  SUB-LEVEL 

RKO  ROXY  THEATRE 
New  York 


ARCHITECTS: 

Reinhard  &  Hofmeister 
Corbett,  Harrison  &  MacMurray 
Hood  &  Fouilhoux 


Defail:  Roxy  audiforium  chandelier. 


De'l'ail:  Mask  lighf  in  foyer,  Roxy. 


Defail:  Foyer  doors  to  audiforium,  Roxy. 


January  14,  1933 


Motion  Picture  Herald 


21 


of  it  with  lamps  below  directing  their  light 
upon  the  cream-colored  painted  wall  that 
reflects  the  light  through  the  glass  in  a  soft 
glow.  Narrow  panels  of  vertical  glass 
rods  at  the  sides  are  also  illuminated  and 
are  given  interest  by  irregular  lines  caused 
by  the  design  upon  the  glass  in  back  of 
them. 

This  decoration  is  reflected  in  a  large 
mirror  that  covers  the  greater  part  of  the 
opposite  wall.  The  other  walls  are  painted 
a  chartreuse-lemon  color.  The  carpeting 
has  a  blue  background  and  an  abstract  de- 
sign in  gold,  wine  red,  gray  and  tete  de 
negre,  with  touches  of  vermilion  recalling 
the  color  accent  of  the  adjoining  main 
lounge.  At  the  entrance  to  this  room  is  a 
silver  sculpture,  an  abstraction  of  a  shell 
form  by  Nogouchi.  It  has  a  black  base 
and  is  supported  upon  a  pedestal  of  mir- 
rors with  inlays  of  colored  glass. 

The  powder  room,  which  adjoins  the 
women's  lounge,  has  two  walls  covered 
with  mirrors,  each  section  flanked  by  dress- 
ing tables  of  glass  built  into  triplex  mirrors. 
Around  the  other  walls  a  rich  metallic 
fabric  of  silver  and  tete  de  negre  is  gather- 
ed at  the  top  and  allowed  to  hang  full  and 
free.  The  chairs  and  stools  are  upholster- 
ed in  burnt-orange-corded  silk.  The  tables 
and  smoking  stands  are  of  silver-toned 
metal  with  black.  The  carpeting  is  con- 
tinuous with  that  in  the  women's  lounge. 

The  walls  of  the  men's  lounge  are  cov- 
ered with  photo-murals  by  Edward  Steich- 
en,  made  from  photographs  of  aviation 
scenes.  They  are  in  black-and-white  above 
a  wainscoting  of  light  colored  wood  with 
a  black  base.  The  furniture  is  of  vermilion 
mahogany  and  Sucupira,  upholstered  in 
greenish  blue  leather.  There  are  tables 
in  silvery  metal  and  black. 

There  are  lounges  also  on  the  second 
and  third  mezzanine  levels.  In  the  former 
the  chief  decoration  is  a  mural  treatment 
designed  by  Hugo  Gellert  in  the  form  of 
an  enlarged  motion  picture  film,  carried  up 
one  end-wall  across  the  ceiling  and  down 
the  opposite  wall.  The  designs  are  drawn 
in  black  with  touches  of  vermilion  on  a 
ground  of  bright  silver  paper  against  the 
toned  silver  of  the  walls  and  ceiling.  The 
symbolic  figure  decorations  represent  night 
and  day.  They  are  boldly  conceived  and 
executed.  The  dominant  hue  is  blue,  with 
which  the  furniture  of  Australian  black 
wood  and  coca-bola  contrasts.  The  car- 
peting is  in  blue  and  gray,  the  upholstery 
in  gold  and  tones  of  blue.  In  the  powder 
room  here  the  wall  covering  shows  a  mod- 
ern design  in  browns  and  green-blues 
woven  into  a  silver-toned  linen  back- 
ground. The  furniture  and  upholstery  and 
carpeting  contribute  blue,  brown,  tan  red, 
burnt  orange  and  jade  green  to  the  scheme. 

The  lounge  adjoining  the  third  mez- 


Features  of  Illumination  System 


•  The  lobby  lighting  fixtures  are  framed 
in  41  square  coflfers.  Among  features 
of  the  main  foyer  are  a  set  of  six  giant 
globes  made  of  cast  moulded  glass,  three  of 
which  are  close  to  the  ceiling,  and  two  are 
suspended  by  a  slender  rod.  These  globes, 
each  of  which  measures  3  feet,  6  inches  in 
diameter,  are  upheld  only  by  a  long  thin 
rod  of  polished  metal  with  clear  glass  tub- 
ular rods  around  the  center  suspension. 

In  developing  the  four  large  floor  stand- 
ards in  the  main  foyer,  the  new  General 
Electric  tubular  lamp,  34  inches  long  and 
giving  out  100  watts  of  illumination,  is 
employed.  The  ornamental  base  and  center 
structure  form  decorative  supports  for  the 
practical  features,  which  conform  to  the 
other  decorative  elements  in  the  space.  The 
light  sources  of  each  of  these  standards  con- 
sist of  four  of  the  tubular  lamps,  shielded 
from  view  by  a  narrow  metal  shield  placed 
in  front  of  the  lamp. 

Harmonizing  with  the  fixtures  in  the  main 
foyer  and  the  stairways  are  those  in  the 
lounges  and  on  the  mezzanine  levels.  There 
are  three  fixtures  on  the  ceiling  of  the  three 
mezzanine  lounges,  each  with  the  illuminat- 
ing element  concealed  within  carved  glass 
cylinders  and  bowls.  The  fixtures  are  con- 
nected to  the  ceiling  with  louvre  baffle  plates 
for  directing  the  currents  of  air.  The  lower 
side  of  the  bottom  plate  is  covered  with  en- 
graved mirror  glass,  and  from  the  outer 
rim  of  the  plate  are  sustained  clear  glass 
tubes  and  balls. 

The  Amelia  Earhart  glass  mural  in  the 
women's  lounge  is  lighted  through  a  series 
of  strip  reflectors  on  either  side  and  at  the 
bottom  of  the  mural.  Behind  the  mural, 
against  the  wall,  is  a  serrated  mirror  whose 


purpose  is  to  diifuse  the  reflector  lights  and 

break  them  up. 

The  auditorium  lighting  system  has  a 
central  feature  in  a  chandelier  weighing  six 
and  a  half  tons.  The  central  section  is  30 
feet  in  diameter,  and  a  special  ventilating 
system  was  designed  to  carry  off  the  intense 
heat  of  its  400  floodlights  and  their  lenses. 
The  fixture  burns  104,000  watts.  The  bowj 
is  of  metal,  covered  with  cream  and  gold 
lacquer  to  harmonize  with  the  general  deco- 
rative scheme  of  the  theatre.  Rays  from 
the  chandelier  can  be  blended  to  produce 
color  schemes  in  red,  blue,  green  or  amber. 

Supplementing  the  chandelier  is  a  system 
of  direct  lighting  accomplished  with  200 
beams  of  light  shot  down  through  200  minute 
holes  in  the  decorative  ceiling,  designed  by 
Prof.  S.  R.  McCandless  of  Yale,  and  ex- 
ecuted by  Kliegl  Brothers. 

Here  and  there  are  minor  illumination 
fixtures,  such  as  the  mask  wall  brackets  in 
the  promenade  and  stair  halls.  The  re- 
flectors behind  the  masks  are  so  formed  that 
they  direct  the  light  over  the  desired  area, 
and  the  position  of  the  mask  in  front  is  such 
that  the  maximum  amount  of  light  is  re- 
flected. The  masks  are  indicative  rather 
than  imitative  of  the  human  face,  the  sur- 
face of  the  metal  being  broken  up  into  planes 
that  not  only  model  the  face  but  also  take 
advantage  of  the  play  of  light  and  shade. 
There  also  are  a  number  of  stand  lights, 
cylindrical  in  form  and  made  of  ground 
glass.  The  pedestals  are  of  metal,  silver  in 
color  with  trimming  in  bronze.  Other  il- 
lumination features  are  the  tall  windows  of 
the  main  foyer,  which  are  of  silver-toned 
Velvex  glass  (by  Corning)  and  bathed  in 
light  from  in  back. 


zanine  recalls  the  achievements  of  out- 
standing men  of  the  Twentieth  Century 
in  simplified  designs  and  abstractions, 
painted  in  vermilion  on  a  silver-paper 
ground,  toned  down  with  a  brown  glaze 
excepting  where  bright  silver  is  left  for 
accent.  Among  the  men  represented  are 
Peary,  Byrd,  Lindbergh,  Eastman,  Mar- 
coni and  Muybridge. 

The  Lobbies 

The  entrance  lobby,  or  vestibule,  has 
walls  entirely  covered  with  bronze,  the 
high  dado  being  of  shallow  vertical  flutes 
about  5  inches  wide  that  catch  the  light 
effectively,  and  the  frieze  of  sheet  bronze 
being  inlaid  with  black  and  red  stripes  of 
bakelite  at  its  top  and  bottom  and  orna- 
mented over  the  door  and  ticket  booths 
with  inlaid  silhouettes  of  black  bakelite. 
The  figure  designs  are  all  different  and 
were  drawn  by  Rene  Qiambellan  and  Or- 
onzio  Maldarelli. 

The  main  lobby,  between  the  entrance 
lobby  and  the  main  foyer,  has  a  high  dado 
of  warm-toned  marble  with  a  rough-tex- 
tured, sand-colored  wall,  decorated  above 


by  Radio  Keith 
theatres,  making 


'because  of  the  abrupt  change  made 
Orpheum  in  the  policy  of  the  two  Radio  City 
the  Music  Hall  the  motion  picture  theatre,  instead  of  the 
RKO  Roxy,  a  critical  discussion  of  the  Roxy  scheduled  for  this 
issue  has  been  eliminated,  and  an  article  of  similar  intention  on 
the  Music  Hall  will  he  published  in  the  February  Wth  issue. 


with  a  design  of  large  leaf-sprays  in  gold, 
with  grape  clusters  in  black  by  Edward 
Trumbull.  It  extends  through  the  first 
mezzanine  level  and  has  a  large  window 
into  the  promenade  over  the  entrance  to 
the  grand  foyer  and  a  terraced  feature  with 
cascades  over  the  entrance  from  the  outer 
lobby. 

The  architectural  feature  of  the  exterior 
is  the  colossal  decoration  in  repousse  metal, 
representing  electrical  energy,  radio  and 
television.  This  is  42  feet  wide  and  at- 
tached to  the  wall  over  the  grand  foyer 
windows,  it  was  designed  by  the  dis- 
tinguished mural  painter  Hildreth  Meiere 
and  executed  by  Bach  in  a  combination  of 
nickel-chrome  steel,  aluminum,  copper  and 
bronze,  insulated  by  a  special  process  to 
prevent  electrolysis. 

It  is  notable  in  the  decoration,  that  while 
there  is  great  freshness  of  treatment  there 
are  none  of  the  eccentricities  that  so  often 
mar  modern  interior  work.  Especially  to  be 
commended  is  the  success  with  which  the 
various  rooms  have  been  united  in  a 
harmonious  whole,  while  each  has  indi- 
viduality of  character.  This  has  been 
achieved  by  such  means  as  carrying  the 
dominant  color  of  one  room  into  the  scheme 
of  an  adjoining  room  as  one  of  the  lesser 
color  notes,  by  use  of  the  same  carpeting 
or  color  of  furniture  or  upholstery  in  ad- 
joining rooms,  etc.  Much  of  the  charm 
of  these  interiors  is  due  to  the  mingling 
of  any  different  colors  used  in  combina- 
tion ;  a  dominant  color,  secondary  color 
and  others  for  relief  and  accent. 


22  Better  Theatres  Section  January  14,  1933 

LATE  COURT  CASES  AFFECTING  THEATRES 


By  LEO  T.  PARKER 


Reviewing  recent  liti- 
gations and  analyz- 
ing their  decisions 
with  specific  refer- 
ence to  the  legal  in- 
terests  of  the  theatre 


IN  VIEW  of  the  fact  that  in 
many  instances  the  courts  are  apt  to  render 
judgment  for  heavy  damages  resulting  from 
injury  to  a  patron,  it  is  advisable  under  all 
circumstances  for  theatre  owners,  man- 
agers and  employes  to  exercise  great  care 
in  discovering  and  remedying  any  defect 
which  may  result  in  injury  to  patrons. 

For  example,  in  Herschel  v.  Orpheum 
Theatre  Company  (48  S.  W.  [2d]  108), 
it  was  shown  that  a  married  woman  at- 
tended a  show  at  the  Orpheum  theatre, 
and  after  having  seen  the  show,  was  at- 
tempting to  leave  the  theatre  when  she 
tripped  over  a  step  and  fell  injuring  her 
right  knee. 

As  the  immediate  result  of  the  fall  the 
patron  suffered  a  "skinned  contussion" 
over  the  middle  part  of  her  knee.  Present- 
ly a  violent  infection  set  up,  which  spread 
throughout  the  right  leg  and  up  to  the 
abdominal  cavity.  She  was  taken  to  a 
hospital,  where  she  underwent  repeated 
surgical  operations.  Her  condition  became 
so  desperate  that  blood  transfusions  were 
resorted  to,  to  keep  her  from  dying.  She 
remained  in  the  hospital  eight  months. 
During  the  greater  portion  of  that  time 
she  suffered  intense  pain,  being  relieved  only 
by  opiates.  As  a  result  of  the  infection  the 
bones  of  the  right  leg  grew  together  at  the 
knee,  and  the  knee  joint  became  per- 
manently and  rigidly  fixed  at  an  angle  of 
20  deg.  The  leg  was  shortened  thereby 
to  the  extent  of  an  inch  and  a  half.  In 
walking  she  found  it  necessary  to  elevate 
her  heel  and  to  place  her  weight  on  the 
forepart  and  the  outside  of  her  foot.  She 
required  the  use  of  a  cane. 

The  injured  patron  sued  the  theatre 
corporation  for  $50,000  damages.  After 
considering  all  phases  of  the  evidence  the 
jury  rendered  a  verdict  in  favor  of  the 
injured  patron  for  $5,000  damages.  The 
counsel  for  the  injured  patron  appealed  to 
the  higher  court  for  a  new  trial  on  the 
grounds  that  the  award  of  $5,000  damages 
was  inadequate.  The  counsel  for  the  the- 
atre corporation  contended  that  the  dam- 
ages as  allowed  was  sufficient  to  cover  all 


injuries  and  experiences  of  the  patron.  The 
higher  court  allowed  a  new  trial,  and  said : 
"If  the  jury  had  assessed  plaintiff's  dam- 
ages at  twice  the  sum  they  did,  their  ver- 
dict could  not  have  been  held  to  be  ex- 
cessive; in  ruling  that  the  award  made 
was  inadequate,  the  trial  court  in  effect 
ruled  that  it  was  contrary  to  the  weight 
of  evidence." 

Patron  Falls  Down  Stairway 

IN  ALL  CASES  involving  lia- 
bility of  a  theatre  owner  for  injuries  sus- 
tained by  a  patron,  it  is  necessary  that  the 
latter  prove  conclusively  that  he  was  exer- 
cising ordinary  care  to  protect  himself 
against  an  injury,  and  that  the  injury  ac- 
tually resulted  from  negligence  on  the  part 
of  the  theatre  owner  or  his  employes. 

On  the  other  hand,  in  order  that  the 
theatre  owner  may  avoid  liability  for  dam- 
ages, he  is  bound  to  introduce  evidence 
tending  to  show  that  under  the  same  cir- 
cumstances the  average  prudent  and  intelli- 
gent theatre  patron  would  not  have  sus- 
tained an  injury.  Therefore,  it  is  advisable 
for  all  theatre  owners  to  provide  ample  il- 
lumination at  dangerous  places  such  as 
steps,  stairways  and  the  like. 

For  illustration,  in  the  late  case  of  State 
V.  Haid  (51  S.  W.  [2d]  1015),  it  was  dis- 
closed that  a  patron  fell  down  a  stairway 
and  was  severely  injured.  The  patron 
filed  suit  against  the  proprietor  to  recover 
damages  and  introduced  evidence  showing 
that  she  had  no  opportunity  to  observe  the 
stairway  until  she  was  practically  at  its 
entrance.  Moreover,  it  was  proved  that 
lack  of  illumination  and  other  defects  at 
the  stairway  were  important  factors  re- 
sulting in  the  patron's  injury.  In  view  of 
this  testimony  the  higher  court  held  the 
patron  entitled  to  recover  damages,  and 
stated  the  following  law : 

"If  she  had  been  apprehensive  of  danger, 
and  had  proceeded  with  the  caution  such 
apprehension  would  ordinarily  awaken,  she 
doubtless  would  have  seen  the  stairway  in 
time  to  have  avoided  falling  into  it.  It  is 
true  that  the  law  requires  a  person  to  make 
ordinary  use  of  his  faculties  to  observe  and 
avoid  danger.  But  it  is  equally  true  that 
one  is  not  required  to  look  out  for  danger 
where  there  is  no  reason  to  apprehend  any. 
It  cannot  be  said  as  a  matter  of  law,  that 
the  plaintiff  here,  in  the  circumstances  in 
which  she  was  placed,  was  not  making 
ordinary  use  of  her  faculties — such  use  as 
an  ordinarily  prudent  person  would  have 
made — at  the  time  she  fell." 

Care  to  Discover  Defects 

AS  PREVIOUSLY  explained, 
the  law  has  long  been  established  that  a 


theatre  owner  and  his  employes  are  re- 
quired to  exercise  care  to  discover  and 
remedy  defects  on  the  theatre  premises 
which  may  result  in  injury  to  patrons.  This 
point  of  the  law  was  discussed  by  a  higher 
court  in  the  late  case  of  Hartford  v.  Boston 
County  (182  N.  E.  476). 

The  facts  of  this  case  are  that  a  patron 
slipped  and  fell  as  a  result  of  stepping  on 
frozen  particles  of  ice  on  the  floor.  Dur- 
ing the  trial  evidence  was  introduced  show- 
ing that  if  the  employes  had  exercised  care 
and  properly  inspected  the  premises  the  ice 
would  have  been  discovered  and  could  have 
been  removed,  thus  preventing  injury  to 
the  patron.  In  view  of  this  testimony  the 
jury  rendered  a  verdict  in  favor  of  the 
injured  patron.  The  higher  court  upheld 
this  verdict,  and  said : 

"While  there  was  no  direct  evidence  as 
to  when  the  ice  formation  first  came  into 
existence  on  the  floor,  from  its  character 
and  the  firmness  of  its  attachment  to  the 
floor  as  described  by  witnesses,  an  infer- 
ence by  the  jury  was  not  unwarranted  that 
it  had  been  there  a  considerable  time  and 
long  enough  for  the  defendant's  employes 
in  the  exercise  of  the  degree  of  care  ...  to 
have  discovered  and  removed  it." 

Standard  Contracts  Held  Void 

CONSIDERABLE  litigation 
has  existed  during  the  past  few  months 
with  respect  to  the  legality  of  what  is 
known  as  standard  exhibition  contracts. 
The  standard  exhibition  contract  was  one 
agreed  to  between  leading  film  producers, 
under  a  compact  that  prevented  the  exhib- 
itor from  exhibiting  the  films  of  the  pro- 
ducers, except  after  executing  the  contract. 

This  standard  exhibition  contract  was 
tested  for  its  legality  in  the  United  States 
court,  where  it  was  determined  that  that 
type  of  contract  was  illegal,  in  restraint  of 
trade  under  the  Sherman  Antitrust  Act. 

A  theatre  operator  who  had  signed  a  con- 
tract of  this  nature,  refused  to  fulfill  his 
obligations,  and  the  producer  filed  suit 
contending  that  notwithstanding  a  section 
of  the  contract  has  been  held  invalid  and 
void,  still  the  contract  should  be  divisible 
and  the  illegal  section  separable  from  the 
remainder  of  the  contract,  and  that  the 
furnishing  of  films,  exhibition  of  the  same, 
and  the  payment  of  the  contract  price 
therefor,  is  collateral  and  independent  of 
any  contractual  provisions  that  are  the 
basis  of  illegality.  It  is  important  to  know 
that  the  higher  court  held  the  theatre 
operator  not  liable  on  the  contract,  and 
said : 

"The  fradulent  and  illegal  elements  per- 
mitting these  contracts  must,  it  seems  to 
{Continued  on  page  35) 


January  14,  1933 


Motion  Picture  Herald 


23 


-a 


ound 


A 


ehievement 


THE  NEW 

Paramount 
(PuUlx 

BOSTON,  MASS. 


'T'HE  distinctively  modern  PARAMOUNT 
at  Boston  was  designed  and  built  for  the 
exclusive  showing  of  sound  pictures.  Every 
feature  in  the  construction  was  tested  for  su- 
perior acoustical  qualities  and  adaptation  to  a 
sound  house.  After  careful  examination  and 
rigid  tests  by  Publix  officials,  engineers  and 
maintenance  men,  HEYWOOD -WAKEFIELD 

Seats  were  chosen  because  of  their  extraordinary  comfort,  style  and 
sound  absorbing  features. 

Let  your  nearest  HEYWOOD- WAKEFIELD  sales  office  demonstrate  the 
reason  why  H-W  seats  are  the  choice  of  leading  operators  throughout 
the  country.  Good  seats  plus  good  sound  —  spell  greater  profits  at  the 
box  office. 

HEYWOOD -Wakefield 

174  PORTLAND  STREET,  ROSTON,  MASS. 


Salei  WffLces 

Baltimore,  Maryland 
BuflFalo,  New  York 
Chicago,  Illinois 
Los  Angeles,  California 
New  York,  N.  Y. 
Oklahoma  City,  Oklahoma 
Philadelphia,  Pennsylvania 
Pittsburgh,  Pennsylvania 
Portland,  Oregon 
San  Francisco,  California 
Seattle,  Washington 


24  Better  Theatres  Section  January  14,  1933 

MODERN  PROJECTION 


PROJECTION     •     SOUND    REPRODUCTION      •  ACOUSTICS 


A  PLAN  DEVELOPED  FOR 

A  MODERN  PROJECTION  INSTALLATION 


Figure  2 


Describing  the  fea- 
iures  of  the  elec- 
trical and  mechan- 
ical scheme  conceived 
for  and  adopted 
by  Warner  Pacific 
Coast  theatres 

THE   DIFFERENCE  in  COSt 

between  a  well-engineered  job  and  an  or- 
dinary job  is  small,  while  the  difference  in 
appearance  and  operation  is  great.  As  all 
of  the  shows  in  even  the  larger  suburban 
houses  originate  in  the  projection  room, 
every  precaution  must  be  taken  here,  as 
well  as  in  the  presentation  houses,  to  see 
that  the  electrical  and  mechanical  projec- 
tion facilities  are  as  perfect  as  possible. 

In  the  newer  projection  installations  in 
Warner  Pacific  Coast  theatres  with  which 

1  have  associated,  exposed  wire  and  con- 
duit have  been  kept  to  an  absolute  mini- 
mum. In  all  of  our  projection  rooms  we 
have  a  12x6-inch  gutter  in  the  front  wall 

2  inches  up  from  the  floor.  This  gutter 
extends  completely  across  the  projection 


Rgure  I 


room  and  has  a  barrier  in  the  center,  pro- 
viding a  6x6-inch  gutter  for  the  direct  cur- 
rent wiring,  and  a  6x6-inch  gutter  for  the 
alternating  current.  The  signal  sections  of 
the  control  panels  are  connected  by  flexible 
conduit,  which  is  also  completely  concealed 
in  this  gutter.  This  conduit  contains  lead- 
covered  cable  for  the  signals  and  telephones. 
A  sectional  cover,  flush  with  the  finished 
plaster  wall,  covers  both  gutters. 

A  piece  of  4x4-inch  gutter  is  mounted 
under  each  projection  machine,  as  shown 
at  A  J  Figure  1.  The  flexible  conduits  lead 
into  the  end  of  this  gutter  from  the  front 
gutter  wall.  The  lower  large  conduit  con- 
tains the  d.c.  wiring,  which  includes  the 
service  to  the  arcs  and  the  wires  controll- 
ing the  remote  line  and  shunt  contactors. 
The  two  smaller  conduits  contain  the  a.c. 
wiring,  which  includes  service  for  the  work- 
light  douser  and  motor.  These  a.c.  con- 
duits continue  inside  the  gutter  and  ter- 
minate in  a  4x4  outlet  box.  From  the  box, 
one  flexible  conduit  leads  to  the  speed  con- 


By  HAROLD  NYE 

In  Collaboration  With  Kenneth  Belden 


trol  box,  and  another  feeds  through  the 
brace  leg  {B,  Figure  1)  into  the  cross 
gutter  {C,  Figure  1  and  Figure  2).  From 
here  the  douser  wires  lead  through  the  bed 
rod  to  the  front  of  the  machine  and  up 
to  the  douser. 

Some  projectionists  prefer  to  operate 
the  dousers  on  d.c.  for  the  sake  of  quiet- 
ness, but  in  the  newer  Warner  West  Coast 
houses,  they  operate  on  a.c.  because  this  is 
much  easier  on  the  momentary  switches, 
and  in  case  a  douser  does  stick  the  projec- 
tionist can  hear  it  buzz.  On  some  of  these 
larger  jobs,  operation  of  the  dousers  is 
through  contactors  on  d.c,  which  makes 
a  very  good  but  more  expensive  installation. 

The  other  a.c.  wires  feed  through  a 
flexible  conduit  from  the  cross  gutter  into 
the  switch  and  meter  panel  {D,  Figures  2 
and  3).  After  going  through  the  triplex 
switch,  the  a.c.  service  feeds  the  work 
light  on  the  head  of  the  machine,  the  light 
over  the  turntable  and  the  framing  light. 
The  work  light  on  the  head  {E,  Figure  1 ) 


January  14,  1933 

is  of  special  flexible  construction,  while  the 
one  over  the  turntable  is  a  stock  major 
border  light  reflector  with  swivel  mount, 
a  diffusing  lens  and  a  25-watt  tubular  lamp. 
The  work  light  in  the  lamp  house  is  oper- 
ated by  a  door  switch. 

The  flexible  asbestos-covered  arc  leads 
are  spliced  to  the  rubber-covered  wire  in 
the  lower  gutter  and  are  taken,  together 
with  the  d.c.  control  wire,  through  a  flexi- 
ble conduit  up  one  of  the  brace  legs  into 
the  cross  gutter.  After  going  through  the 
ammeter  shunt  in  this  gutter,  the  arc  wires 
continue  out  of  the  gutter  through  metal 
bushings  and  into  the  lamp  house  to  the 
arc.  The  d.c.  contactor  control  wires,  volt- 
meter and  ammeter  leads  continue  through 
a  flexible  conduit  to  the  switch  and  meter 
panel  {D,  Figure  2).  Care  must  be  taken 
throughout  to  keep  the  a.c.  and  d.c.  wiring 
separated.  Barriers  are  placed  in  the  gutter 
for  this  purpose. 

The  other  two  flexible  conduits  coming 
out  of  the  front  wall  in  Figure  1,  are  for 
the  sound  equipment. 

Sound  Equipment 

WHEN  THE  first  Warner 
theatre  was  built,  sound  had  just  swept 
the  country  and  most  of  the  sound  installa- 
tions had  been  hastily  thrown  into  existing 
theatres.  Naturally  enough,  the  Warner 
organization  was  particularly  interested  in 
developing  and  fostering  permanent,  work- 
manlike sound  theatres.  So  we  were  given 
carte  blanche  and  asked  to  create  an  in- 
stallation that  could  be  used  as  a  model 
for  theatre  owners  all  over  the  country. 
In  this  work  I  was  very  fortunate  in  hav- 
ing as  a  colleague  Mr.  E.  B.  Olson,  vet- 
eran projectionist  and  later  chief  projec- 
tionist for  the  Warner  Pacific  Coast  houses. 

One  example  of  what  can  be  done  when 
you  have  the  advantage  of  making  a  sound 
installation  during  the  construction  of  the 
building  is  that  the  amplifiers,  control  cab- 
inets, terminal  boxes  and  filters  can  be 
mounted  flush  with  the  finished  plaster  and 
all  wiring  kept  concealed.  In  all  our  in- 
stallations the  amplifier  racks  are  built  into 
the  wall  so  that  the  rear  is  accessible  from 
another  room  in  which  the  sound  generator 
and  filters  are  located.  The  "B  box"  is 
also  located  in  this  room,  instead  of  on  the 
stage,  as  is  the  usual  practice.  This  puts 
the  horn  field  fuses  where  they  are  acces- 
sible to  the  operator.  The  horns  fly  with 
the  screen  and  are  fed  from  the  gridiron 
through  flexible  cable.  This  eliminates  the 
use  of  connectors. 

The  control  panels  {F.  Figure  3)  are  of 
a  little  different  construction  than  is  usual- 
ly employed.  Each  individual  switch  or 
pilot  light  has  its  own  individual  plate. 
These  plates  are  smaller  than  a  standard 
switch  plate  and  are  made  of  brass  with  a 
satin  chromium  plate  finish.  The  use  of 
this  type  of  installation,  using  individual 
plates,  greatly  simplifies  the  making  of  addi- 
tions or  changes  in  the  panel.  This  is  im- 
portant when  equipment  and  methods  are 
constantly  changing  as  they  are  at  present. 

The  clean-up  lights  {G,  Figure  2)  are 
made  of  chromium  plated  brass  with  opal 
glass  and  were  designed  by  Mr.  Olson. 


Motion  Picture  Herald 


25 


WHY  RADIO  CITY  SELECTED 
ORTHO-KROME  SCREENS 

After  making  a  thorough  test  of  the  various  sound  screens  on  the  market 
RKO-Radio  City  chose  the  Ortho-Krome  screen  because  it  is  science's 
latest  contribution  to  the  art  of  sound  motion  picture.  It  is  easy  on  the  eyes 
because  the  surface  is  made  to  absorb  all  preponderance  of  harmful  rays. 
It  gives  greater  depth  and  perception  to  the  projected  picture  and  it  elim- 
inates the  glare.  It  gives  clear  sound  and  tonal  qualities.  The  Ortho-Krome 
screen  has  been  designed  to  give  better  vision  and  sound.  It  is  scientifically 
correct,  as  has  been  proven  by  thorough  tests  and  approved  by  the  Bell  and 
Westinghouse  laboratories  and  besides,  received  the  endorsement  of  optical 
experts  and  other  testing  laboratories  in  the  motion  picture  industry.  It  enjoys 
the  distinction  of  being  installed  in  many  of  the  world's  finest  theatres.  It  gives  the 
maximum  distribution  of  light  reflection  at  the  minimum  cost  of  power. 
It  is  guaranteed  not  to  turn  yellow  with  age.  It  makes  possible  the  noiseless 
recording  effects  on  any  sound  reproducing  device  in  any  theatre.  It 
eliminates  the  problem  of  the  side  view  angle  to  the  greatest  extent  and  makes 
it  possible  to  fill  the  first  few  front  rows  and  side  seats  without  jeopardizing  the 
good  will  of  the  patrons. 

Clip  this  coupon  1-14-BT 

ORTHO-KROME  SCREEN  CO. 
Suite  1206 

331  Madison  Avenue,  New  York  City 

Gentlemen:    Please  send  me  prices  and  sample  of  your  screen. 

Size   of   desired   screen   Seating  Capacity  

Distance  of  first  row  from  the  screen   Acoustical  Condition  

Theatre    City   State  

Manager  or  owner   ■  •        Signed    .... 


26 


Better  Theatres  Section 


January  14,  1933 


WARNING ! 

TO  USERS  OF— 

LE  ROY  EQUIPMENT 


Your  sound  heads  will  require  no 
changes  or  improvements  in  order  to  re- 
produce the  new  wide  range  recordings 
with  perfect  fidelity. 

LE  ROY  MASTER  MODEL  SOUND 
HEADS  have  always  been  equipped  with 
an  optical  unit  adjusted  to  properly  scan 
the  sound  track  for  the  reproduction  of 
the  new  wide  range  recordings. 

TO  PROSPECTIVE  PURCHASERS 
OF  SOUND  EQUIPMENT— 

Investigate  the  sound  heads  that  you 
contemplate  buying  and  see  if  they  have 
the  following  features: 

1.  FRONT  EDGE  FILM  GUIDE— ad- 
justable to  100  positions  for  wear  and 
then  replaceable  at  a  very  small  cost. 

2.  SOUND  APERTURE  GATE  OR 
FILM  DRUM — replaced  without  any 
fitting  of  any  kind — neither  does  the 
optical  unit  have  to  be  refocused. 

3.  FILM  ROLLERS— highest  grade  ball 
bearings  throughout,  will  last  for 
years. 

4.  OPTICAL  UNIT— highly  corrected 
slit  projecting  maximum  amount  of 
light. 

5.  FILM  SPROCKET  GUIDE  ROLLER 
— locks  out  of  the  way  for  easy 
threading. 

For  further  information  write 

LE  ROY  SOUND  EQUIPMENT 
CORPORATION 

4Z1  Lyell  Avenue 
ROCHESTER,  NEW  YORK 


THE  FULL  RANGE  MODEL:  Built  exclu- 
sively  for  Full  Range  Laboratories  to  meet  the 
present  economic  situation.  It  has  many  of  the 
features  of  our  Master  Model  yet  is  priced  be- 
low the  inferior  grades  or  models  of  other 
manufacturers.  Only  volume  purchasing  and 
production  have  made  this  possible. 
For  full  information  regarding  specifications  and 
prices  on  Full  Range  model  write 

^ULL  RANGE  LABORATORIES 

P.  O.  Box  112 
-  Rochester,  New  York 


The  reel-light  Figure  2)  will  reach 

anywhere  in  the  room. 

A  double  acting  solenoid  magnet  has 
been  mounted  on  the  sound  switching  panel 
to  operate  the  non-sync  switch.  This  can 
be  controlled  at  the  non-sync  table  or  at 
the  control  panel  of  any  of  the  projectors 
and  is  operated  from  a  110-volt  a.c.  circuit. 

Ventilation 

THE  AIR  supply  for  the 
projection  rooms  in  all  the  houses  is  taken 
from  house  supply  and  is  conditioned  in 
this  way.  Two  exhaust  systems  are  used 
for  each  projection  room.  One  duct  con- 
nects to  the  grilles  in  the  ceiling,  as  shown 
at  I,  Figure  2.  This  duct  is  connected  to  a 
sirocco  blower,  which  is  powered  by  a  J^- 
h.p.,  single-phase  220-volt  motor  connected 
to  the  emergency  lighting  system.  The 
other  duct,  to  which  the  lamp  houses  are 
connected,  is  connected  to  a  blower  pow- 
ered by  a  3^-h.p.,  3-phase  motor  connected 
to  the  power  service. 

Remote  Control 

REMOTE  CONTROL  for  the 

arc  circuit  is  used  in  the  newer  Warner 
theatres.  When  the  first  Warner  installa- 
tion was  made  knife  switches  were  in  vogue 
for  controlling  the  arc  circuit.  This  neces- 
sitated bringing  large  leads  through  these 
switches  on  the  machines.  One  evil  of  this 
system  was  the  burning  of  the  switches 
due  to  arcing.  So  effort  was  made  to  de- 
velop an  arc  control  which  would  enable 
the  operator  to  get  his  "warm  up"  run- 
ning by  means  of  push  buttons.  Incidental- 
ly, this  system  enables  the  operator  to  con- 
trol his  arc  current  from  any  control  panel 
in  the  projection  room,  as  well  as  from  the 
machine  itself.  The  arc  control  circuit 
developed  to  accomplish  this  purpose  is 
shown  in  the  drawing  {Figure  4). 

From  the  d.c.  buss  in  the  switchboard 
the  current  is  fed  into  a  200-ampere,  fused 
2-pole,  mechanically  locked  contactor  {K, 
Figure  4). This  contractor  is  so  constructed 
that  it  can  be  operated  manually  in  case 
of  failure  in  any  part  of  the  equipment. 
The  coil  current  is  taken  off  the  line 
through  a  fused  disconnect  switch  (L), 
This  switch  is  located  near  the  contactor 
and  when  it  is  open  the  contactor  cannot 
be  accidentally  operated  while  re-fusing  or 
working  on  the  circuit. 


Figure  3 

The  coils  of  the  contactor  are  controlled 
through  momentary  switches  (M)  located 
on  machine  control  panel  (N),  and  also 
through  momentary  switches  located  in  the 
front  wall  control  panels  {Figures  2  and 

One  side  of  the  d.c.  line  runs  directly 
to  the  arc.  The  other  side  goes  through 
the  shunt  contactor  (O),  the  rheostat 
(P),  and  the  ammeter  shunt  {Q),  thence 
to  the  arc. 

The  rheostat  employed  is  of  the  mul- 
tiple coil  type  and  has  selector  switches  for 
both  warm  up  and  running  current. 

The  running  coils  are  thrown  into  the 
circuit  with  a  single  pole  200-ampere  elec- 
trically locked  contactor  (O).  The  cur- 
rent for  the  coil  of  this  contactor  and  the 
pilot  lamps  is  taken  from  the  line  through 
the  cut  out  {S),  and  the  coil  current  is 
controlled  with  a  momentary  push  button 
(T),  located  on  the  machine  control  panel. 
When  this  contactor  is  thrown  on  after 
the  warm  up  period,  it  stays  on  until  the 
line  contactor  is  opened,  when  it  is  auto- 
matically restored  to  the  open  position. 

The  pilot  lights  (17)  indicate  that  the 
line  contactor  {K)  is  closed.  A  pilot  ligj^t 
is  located  on  each  of  the  front  wall  control 
panels. 

The  ammeter  shunt  {Q)  is  located  in 
the  cross  gutter  on  the  rear  of  the  pro- 
jector, while  the  ammeter  is  located  on  the 
machine  control  panel. 

All  motor  circuits  from  the  projection 
room  panel  board  are  fed  through  West- 
inghouse  l5-ampere  "nofuz"  units. 


A  Complete  Service 

We  Sell,  Install  and  Service 

SOUND  EQUIPMENT 

Projection  Equipment 
Sound  Apparatus 
Public  Address  Systems 
Supplies  and  Parts 
Repairs  and  Service 
Electrical  Contractiner 
Write  for  Details  and  Prices 

THEATRE  SUPPLY  AND 
SERVICE  COMPANY,  Inc. 

Dave  Narcey,  General  Manager 
SS5  ELEVENTH  AVENUES,  NEW  YORK  CITY 
Tel.  BRyant  9-S803 

Equipment  Bought,  Sold  or  Exchanged 


D.c  LINE 


Figure  4 


January  14, 1933  Motion  Picture  Herald  27 

PROJECTION  MART 


Equipment  News  and  Comment 


■   PROJECTION  EXPORTS 

•  Exports  of  American  manufacturers  of 
projector,  lamp  and  sound  equipment 

during  the  month  of  November,  1932, 
totalled  26  standard  projecors,  78  narrow- 
gauge  (less  than  35-mm.)  projectors,  17 
arc  lamp  equipments,  and  sound  equipment 
valued  at  $90,869.  These  figures  have 
just  been  issued  by  the  U.  S.  Department 
of  Commerce. 

The  standard  projectors  exported  were 
valued  at  $9,043,  while  the  arc  lamps  had 
a  value  of  $3,773.  Great  Britain  was  the 
biggest  projector  importer,  taking  six  at 
home  and  six  in  British  India.  She  also 
bought  the  most  American  arc  lamps,  im- 
porting seven,  while  France  bought  six. 

France  led  in  the  purchase  of  sound 
equipment,  so  far  as  the  value  of  the  ex- 
ports were  concerned,  her  purchases 
amounting  to  $18,723.  England  followed 
with  $14,085  worth,  while  British  India 
paid  $6,601.  China  bought  $4,680  worth 
of  American  sound  equipment 

NEW  MODEL  SCREEN 

•  A  seamless  screen  newly  designed  to 
obtain   greater  reflective   power,  has 

been  developed  by  the  Da-Lite  Screen 
Company  of  Chicago.  It  is  of  a  type 
adapted  to  all  but  extremely  wide  theatres. 

This  screen  is  made  in  standard  size 
according  to  the  new  aperture  sizes 
promulgated  by  the  Academy  of  Motion 
Picture  Arts  and  Sciences.  It  can  be  made 
to  order,  however,  in  any  other  specified 
sizes. 

AN  AUTOMATIC  CHECKER 

•  A  device  to  count  automatically  the 
patrons  entering  a  theatre  has  been 

marketed  by  the  SOS  Corporation  of  New 
York.  It  is  known  as  the  Photoelectric 
Counter. 

The  device  consists  of  a  miniature  spot- 
light attached  to  one  side  of  the  entrance, 
and  directly  opposite,  a  photocell  connected 
to  a  magnetic  counter  with  an  amplifier  of 
proper  gain  and  relay  circuit.  The  spot- 
light directs  a  steady  beam  of  light  on  the 
photocell.  As  the  passerby  intercepts  this 
light  beam,  the  caesium  photocell  is  de- 
energized,  which  interrupts  the  current 
flowing  through  it  and  trips  the  relay 
switch,  thus  actuating  the  counter. 

TWO  AMPLIFIER  MODELS 

•  An  amplifier  designed  for  installation 
in  a  theatre  of  2,000  capacity,  and  for 

use  with  the  Kolograph  theatre  model  and 


semi-portable  sound-on-film  reproducers, 
has  been  put  on  the  market  by  the  Kolo- 
graph Company  of  Indianapolis.  The 
amplifier  is  of  all-electric,  a.c,  four-stage 
type,  using  one  UY224,  two  UY227's,  two 
UX250's,  and  two  UX281's.  It  is  de- 
signed to  operate  either  one  or  two  pro- 
jectors and  is  equipped  with  a  volume  con- 
trol, a  changeover  switch  for  switching 
from  one  projector  machine  to  the  other 
and  also  to  turn  off  simultaneously  one 
exciter  lamp  and  turn  on  the  other. 

The  amplifier  is  equipped  with  a  voltage 
regulator,  an  ammeter,  and  can  be  supplied 
with  a  monitor  speaker.  When  only  one 
speaker  is  required,  and  no  monitor  is  de- 
sired, the  use  of  a  d.c.  speaker  is  recom- 
mended. In  this  case  the  field  of  the 
speaker  is  excited  from  the  amplifier.  How- 
ever, when  more  than  one  speaker  is  de- 
sired a.c.  speakers  are  recommended,  with 
a  monitor  in  addition.  The  head  amplifier 
is  incorporated  in  the  main  amplifier. 

A  smaller  all-electric  a.c.  amplifier  has 
also  been  marketed.  This  is  of  three-stage 
high-gain  type  especially  designed  for 
sound-on-film  reproduction.  The  tubes 
used  are  one  UY224,  one  UY227,  two 
UY247's,  and  one  UX280.  This  amplifier 
also  supplies  current  for  the  photoelectric 
cell  and  the  exciter  lamp. 

TWO  NEW  AMPLIFIERS 

•  Amplifiers  newly  designed  for  regular 
theatre  and  for  portable  operation  have 

been  put  on  the  market  by  the  Webster 
Electric  Company  of  Racine,  Wis. 

The  theatre  model  is  of  base  type,  with 
four  stages  operating  on  a.c,  especially  de- 
signed for  sound-on-film.  Wattage  is  25, 
the  gain  85  decibels  at  1,000  cycles. 
Equipment  includes  a  tone  compensator, 
line  voltage  regulation,  individual  cell  con- 
trols, current  supply  for  either  4-  or  7j4- 
ampere  lamp,  variable  input  and  output 
impedances,  changeover  switch  and  con- 
nections for  microphone  supply,  while  an 
ammeter  is  optional. 

The  other  amplifier  also  has  four  stages 
and  is  capable  of  a  gain  of  77  decibels, 
while  special  units  have  been  designed  to 
increase  this  to  101  db.  Two  speakers 
can  be  supplied,  with  the  field  of  2,500- 
ohm  resistance.  A  master  volume  control 
is  mounted  on  the  amplifier.  Input  and 
output  impedances  are  variable. 

EXPORTING  METHODS 

•  Offices  have  been  opened  in  New  York 
by  Amerika-Interessen,  Inc.,  organized 

as  the  American  unit  of  A.  G.  Fuer 
Amerika-Interessen  of  Berlin,  Paris  and 


London.  A  statement  obtained  from  the 
New  York  ofl5ce  sets  forth  the  purposes 
and  methods  as  follows: 

"Our  method  of  operation  is  to  make 
available  to  the  manufacturers  of  one  coun- 
try, devices,  processes  and  patents  that  have 
proved  successful  in  other  countries.  For 
manufacturers  who  wish  to  obtain  business 
abroad  but  cannot  do  so  by  exporting,  we 
negotiate  agreements  covering  production 
and  marketing  rights.  This  is  done  by  is- 
suing licenses  on  a  royalty  basis,  or  by  the 
outright  sale  of  the  manufacturing  and 
marketing  rights  for  the  country  involved. 
In  other  words,  we  are  endeavoring  to  re- 
place the  export  of  manufactured  goods 
to  some  extent  by  bringing  the  inventive 
achievements,  the  engineering  skill  and 
manufacturing  experience  of  one  nation  to 
another.  There  are  no  tariff  barriers 
against  such  importation  and  exportation  of 
ideas.." 

NEW  MAZDA  BASE 

•  A  new  base  design  for  the  Mazda  2,- 
000  watt,  G-48  bulb  projection  or  spot- 
light lamp,  has  been  brought  out  by  the 
Westinghouse  Lamp  Company  of  East 
Pittsburgh.  This  new  base  is  built  of 
metal  parts  attached  by  machine,  replacing 
the  use  of  cement.  It  has  been  designed  to 
correct  the  reduction  in  the  size  of  high 
wattage  incandescent  light  sources  and 
their  tendency  toward  hotter  operation. 

The  mechanical  base  consists  of  a  ferrule 
of  eraydo  metal  and  a  standard  mogul 
base.  The  ferrule  is  placed  inside  the  base 
and  both  are  slipped  over  the  neck  of  the 
bulb  and  then  clamped  into  slight  indenta- 
tions moulded  in  the  glass  until  a  tight  fit 
is  obtained.  One  lead  wire  projects 
straight  through  the  button  of  the  base, 
and  the  other  is  turned  up  into  a  groove 
along  the  glass  neck.  After  the  base  is 
clamped  tight,  the  ends  of  the  lead-wires 
are  moulded  to  the  base. 

BY  WAY  OF  NEWS 

•  R.  H.  Garrison,  former  general  sales 
manager    of    the    Universal  Motor 

Company,  Oshkosh,  Wis.,  has  become  asso- 
ciated with  the  Marble-Card  Electric 
Company,  manufacturers  of  motor-gen- 
erators, in  the  capacity  of  vice  president 
in  charge  of  merchandise.  Mr.  Garrison 
received  his  earlier  training  with  the  Gen- 
eral Electric  Company  and  later  joined  the 
Universal  Motor  Company.  The  com- 
pany is  a  member  of  the  National  Elec- 
tric Manufacturers  Association,  and  makes 
a  complete  line  of  a.c.  motors  up  to  100 
h.p.,  and  d.c.  motors  up  to  75  h.p. 


28 


Better  Theatres  Section 


January  14,  1933 


F.  H.  RICHARDSON'S  COMMENT 

AND  ANSWERS  TO  INQUIRIES 

WHAT  PROJECTIONISTS 
REALLY  NEED  TO  KNOW 


I  RECEIVE  frequent  in- 
quiries from  young  men  preparing  to  enter 
the  projection  field  asking  for  books  which 
supply  detailed  instruction  on  various 
makes  and  models  of  projection  equipment. 
Many  of  these  young  men  ask  me  to  give 
them  advice  as  to  what  to  study,  particu- 
larly with  relation  to  license  examinations. 

Men  preparing  to  become  projectionists 
will,  in  my  opinion,  do  well  to  pay  little 
attention  to  books  giving  detailed  instruc- 
tions on  various  makes  and  models  of 
equipment.  I  shall  in  future  editions  of 
my  own  books  ("The  Bluebook  of  Pro- 
jection") pay  very  little  attention  to  such 
matters.  In  the  earlier  editions  I  did,  for 
the  reason  that  in  those  days  not  one  of 
the  many  manufacturers  gave  anything  like 
complete,  detailed  instructions  on  their  own 
equipment  models.  Now  nearly  all  of  them 
do,  though  it  is  true  many  of  them  do  not 
do  the  job  very  well. 

The  thing  needed  by  the  beginner  (and 
by  many  who  are  not  beginners)  is  elemen- 
tary, basic  instruction.  They  do  not  need 
to  know  just  how  to  make  the  wheels  go 
'round  so  much  as  they  need  a  basic  under- 
standing of  exactly  what  makes  them  go 
'round,  and  what  exact  purpose  is  served 
when  they  do. 

The  man,  young  or  otherwise,  who 
knows  the  why  and  wherefores  of  things 
is  going  to  get  along  pretty  well,  because 
if  he  knows  causes  well  and  thoroughly  he 
will  be  pretty  well  able  to  reason  out  ef- 
fects. The  man,  for  example,  who  merely 
knows  that  a  sagged  exciter  lamp  filament 
will  not  give  good  results,  understands 
merely  that  when  the  filament  sags  it  must 
be  replaced.  Insofar  as  concerns  that  par- 
ticular thing,  he  may  get  along  quite  all 
right.  However,  such  a  man  is  not  in 
nearly  so  good  a  position  as  the  one  who 
knows  the  whole  story — the  one  who  un- 
derstands that  the  filament  must  be  per- 
fectly straight  because  of  the  fact  that  the 
best  light  emanates  from  the  center  of  the 
filament,  and  since  this  light  illuminates 
a  very  narrow,  perfectly  straight  slit,  the 
slit  cannot  be  evenly  illuminated  through- 
out its  length  unless  it  and  the  filament 
center  be  in  exact  alignment. 

The  one  chap  works  by  rule,  the  other 


by  rule  plus  accurate  knowledge.  Which 
is  likely  to  be  the  better,  more  efficient 
workman?  The  wisdom  of  Solomon  is  not 
needed  to  answer  that  question.  And  so  it 
is  all  the  way  through. 

I,  of  course,  do  not  mean  to  intimate 
that  one  must  not  thoroughly  understand 
the  equipment  he  is  in  charge  of  or  work- 
ing with.  However,  the  projectionist  of 
today  may  be  called  on  to  take  charge  of 
any  one  of  a  great  many  types  and  models 
of  equipment.  It  is  not  humanly  possible 
that  he  can  learn  them  all  by  study.  He 
can  by  study  learn  the  basic  principles  upon 
which  they  all  operate  as  a  whole,  and 
upon  which  each  individual  part  of  them 
operates.  The  projectionist  having  this 
knowledge,  it  becomes  a  relatively  easy 
matter  for  him  to  master  the  peculiarities 
of  any  piece  of  equipment  with  the  aid 
of  the  instructions  put  out  by  its  manu- 
facturer. 

Don't  be  satisfied  merely  to  know  that 
an  amplifier  has  certain  tubes  and  the 
routine  of  their  testing  and  replacement. 
That  spells  "machine  operator."  Learn 
how  amplifier  tubes  operate.  Know  what 
each  part  of  a  tube  is  for,  what  its  effect 
is  on  each  other  part  and  its  effect  upon 
the  results  produced.  You  are  then  in  a 
position  to  handle  any  make  of  tubes  in 
any  make  of  equipment  intelligently.  You 
are  in  a  position  to  get  better  results  than 
the  chap  who  merely  knows  the  general 
routine  of  practical  projection  procedure. 

As  to  examinations,  those  seeking  to  suc- 
ceed in  them  should  seek  to  acquire  real 
knowledge  of  fundamentals  and  at  least 
some  practical  experience  in  projection 
work,  to  the  end  that  you  may  be  able 
to  answer  questions  out  of  your  own 
knowledge.  Don't  try  to  bluff  an  exam- 
iner. If  he  knows  his  business,  you  can't 
do  it.  If  he  doesn't  then  the  examination 
is  worthless. 

SOME  DONTS 

FOR  PROJECTIONISTS 

OF  LATE  there  have  been 
a  number  of  lists  of  don'ts  printed,  the 
observance  of  which  would  be  expected  to 
improve  results  in  picture  and  sound,  as 


well  as  make  for  more  economical  work  in 
various  ways. 

Most  of  these  don'ts  published  are  all 
very  well.  Some  are  excellent,  but  none 
of  the  lists  is  anywhere  nearly  complete. 
Not  one  of  them  contain  some  don'ts 
which  may  be  considered  as  of  paramount 
importance.  For  example,  here  are  a  few 
of  them: 

1.  Don't  fail  to  respect  your  profession 
and  give  to  it  the  very  best  that  is  in  you. 

2.  Don't  fail  to  remember  that  really 
good  work  is  the  product  of  practical  ex- 
perience and  study. 

3.  Don't  fail  to  keep  in  mind  the  fact 
that  the  theatre  management  which  em- 
ploys you  is  entitled  to  the  very  best  re- 
sults that  can  be  obtained  from  what  they 
provide,  and  that  the  very  best  can  only 
be  obtained  by  close,  constant  attention  and 
the  application  of  expert  knowledge,  both 
theoretical  and  practical. 

4.  Don't  imagine  that  because  the  man- 
agement does  not  do  its  part  in  enabling 
you  to  keep  the  equipment  in  good  repair 
it  is  not  your  duty  to  do  everything  pos- 
sible to  get  the  very  best  that  can  be  got 
from  the  imperfect  equipment. 

5.  Don't  forget  that  if  you  are  a  mem- 
ber of  a  union  you  owe  it  to  that  union  to 
deliver  as  nearly  as  is  possible  perfect  re- 
sults in  both  picture  and  sound. 

6.  Don't  forget  to  remember  that  there 
are  two  points  of  paramount  importance 
in  projection  work;  namely,  (a)  to  deliver 
results  of  the  best  possible  excellence,  and 
(b)  to  deliver  them  as  economically  as  pos- 
sible, both  as  to  current  consumption  and 
as  to  equipment  deterioration. 

7.  Don't  overlook  the  fact  that,  either 
by  carelessness  or  failure  to  apply  expert 
technical  and  practical  knowledge  to  your 
work  you  may  cause  deterioration  in  the 
amusement  value  of  both  picture  and 
sound,  and  you  have  in  effect  cheated  the 
management  which  employs  you  and  the 
audience  which  failed  to  get  full  value. 

8.  Another  don't:  Don't  fail  for  one 
moment  imagine  that  poor  work  will  not 


January  14,  1933 


Motion  Picture  Herald 


29 


be  felt  by  the  box  ofKce — if  the  poor  work 
be  continued.  Poor  projection  work  for 
one  show  or  one  day  might  do  no  ap- 
preciable harm  at  the  box  office.  Poor 
work  constantly  wilV.  Patrons  will  not 
come  so  often.    That's  the  answer. 

SUITABLE  PROJECTIONIST 
EXAMINATION  QUESTIONS 

A  LARGE  projectionist 
local,  which  requests  that  its  name  and 
location  be  not  published,  writes: 

"Dear  Brother  Richardson:  First  of  all 
a  Merry  Christmas  and  the  wishes  of  this 
local  for  all  the  good  things  you  want  in 
1933.  This  local  believes  it  to  be  its  duty 
to  admit  to  future  membership  only  men 
possessed  of  at  least  reasonable  competency 
in  projection.  I  have  been  instructed  to 
ask  that  you  suggest  to  the  local  just  what 
sort  of  examination  would  be  best  suited 
to  determine  the  matter  of  competency. 
We  do  not  ask  that  you  compile  a  list  of 
questions,  but  rather  that  you  advise  us 
along  what  various  lines  the  examination 
should  be  conducted. 

"I  am  also  instructed  to  express  to  you 
the  appreciation  of  this  local  for  the  good 
work  you  are  doing  and  always  have  done 
in  your  department,  in  your  books  and 
through  the  lectures  you  have  given,  two 
of  them  before  this  local,  and  to  say  that 
if  ever  you  again  come  this  way  we  shall 
feel  honored  to  have  yourself  and  daughter 
as  our  guests  and  once  more  listen  to  you 
talk,  for  while  listening  we  have  always 
learned." 

Well,  now,  that  is  what  I  call  a  friendly 
letter,  and  if  ever  again  I  visit  that  section 
of  the  country,  you  may  be  sure  I  shall  ac- 
cept so  kind  an  invitation,  for  both  I  and 
friend  daughter  well  remember  our  most 
pleasant  visit  on  former  occasions. 

I  am  real  glad  this  examination  ques- 
tion has  been  brought  up  just  in  this  way, 
for  the  reason  that  many  locals  have  not 
proceeded  along  the  best  lines  in  examina- 
tions. A  projectionist  is  not  a  repair  man, 
and  the  fact  that  he  may  be  able  to  tear 
down  a  projector  mechanism  and  reas- 
semble it  more  or  less  properly,  is  no  proof 
that  he  is  not  sadly  lacking  in  projection 
knowledge.  Also  while  there  is  no  denying 
the  danger  of  having  a  lot  of  half-baked 
incompetent  near-projectionists  outside  the 
local,  still  it  is  cold  fact  that  it  is  a  bad 
thing  to  have  them  inside  it.  Unions  need 
and  should  have  the  confidence  and  respect 
of  employers,  and  that  cannot  possibly  be 
if  the  employer  is  not  convinced  that  the 
union  as  a  whole  is  not  composed  of  re- 
liable, thoroughly  competent  projectionists. 

To  ascertain  just  how  competent  an  ap- 
plicant for  membership  in  a  projectionists' 
local  may  be,  it  is  first  important  to  de- 
termine exactly  what  practical  experience 
he  has  in  projection  work.  It  is  then  al- 
most equally  important  to  find  out  to  just 
what  extent  the  practice  has  been  backed 
up  by  competent  study,  because  competency 
is  always  a  combination  of  practical  experi- 
ence and  study. 

If  admitted,  the  man  will  of  course  be 
called  upon  to  handle  electrical,  optical, 
mechanical  and  magnetic  equipment,  none 


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Inquiries  Invited 

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30 


Better  Theatres  Section 


January  14,  1933 


PHOTOTONE 
TALKAFILM 

WIDE 

FREQUENCY 
RESPONSE 

Clear  up  to  the  highest  trill  of  a 
woman's  voice,  and  way  down  to  a  bass 
viol's  lowest  grunt,  you  get  perfect  fidel- 
ity from  Phototone  Talkafilm.  All  units 
are  precisely  matched.  The  speaker  is 
matched  to  the  amplifier.  The  impe- 
dances of  the  amplifier  itself  are 
matched.  With  all  parts  of  the  sys- 
tem designed  and  adjusted  to  work  in 
perfect  harmony,  the  speech  and  music 
sound  exactly  as  they  did  on  the  set. 
That's  what  brings  business  —  yet  it  is 
but  one  of  the  23  moneymaking  features 
of  Phototone  Talkafilm.  Write  for  the 
others. 

PLATTER 

SOUND  PRODUCTS  CORP. 

PIONEERS       IN  SOUND 

NORTH  VERNON.  INDIANA 


of  which  can  possibly  be  made  to  deliver 
maximum  results  unless  the  man  be  pos- 
sessed of  competent  knowledge  of  all  these 
various  things.  He  should  also  know 
something  about  acoustics. 

It  then  becomes  necessary  to  examine 
him  at  least  as  to  his  knowledge  of  (a) 
electrics,  (b)  optics,  (c)  mechanics,  (d) 
magnetism.  In  electrics  I  would  myself 
suggest  the  following: 

Ability  to  measure  and  test  voltage  drop 
in  a  circuit.  As  to  knowledge  of  Ohm's 
law,  including  ability  to  make  calculations 
based  upon  it.  To  test  for  grounds.  To 
describe  proper  maintenance  and  care  of 
switches  and  fuses.  To  tell  how  to  locate 
trouble  when  fuses  blow  out  one  after  an- 
other, immediately  or  at  intervals  of  time. 
To  describe  proper  methods  of  care  of 
motor-generators  and  of  motors  and  other 
electrical  equipment  employed  in  projec- 
tion. 

In  optics  it  is  well  to  ascertain  what  the 
applicant  knows  about  lens  action.  Why  a 
lens  bends  a  ray  of  light  for  example.  Why 
a  5-inch  focal  length  lens  is  a  5-inch  focal 
length  lens.  What  is  meant  by  meniscus, 
bi-convex,  plano-convex,  compound  lenses. 
Have  him  explain  various  effects  of  dirty 
lens  surfaces.  Have  him  explain  effects  of 
projection  speed  on  flicker  and  why.  Have 
him  explain  various  possibilities  for  light 
loss  in  projector  optical  trains,  including 
explanation  of  light  loss  effects  set  up  by 
various  projection  distances,  picture  sizes 
remaining  the  same.  And  so  on  through  a 
possibly  long  list. 

In  mechanics  such  questions  should  be 
asked  as  tend  to  show  the  knowledge  of 
the  proper  lubrication  of  closely  fitted, 
high-speed  parts,  of  bearings  and  of  gear- 
ing; questions  relating  to  various  projector 
adjustments;  questions  concerning  damage 
done  by  undercut  and  worn  sprockets; 
questions  concerning  attention  to  the  path 
of  the  film  through  the  projector,  etc. 

In  magnetism  the  questions  should  con- 
cern uses  of  magnetism  in  dynamos  and 
motors  and  in  various  sound  equipments. 
The  applicant  should  be  asked  to  describe 
an  amplifying  tube  and  its  action,  a  rec- 
tifier tube  and  its  action,  the  exciter  lamp 
and  its  optical  system  and  the  photocell, 
remembering  always  that  much  depends 
upon  just  how  a  man  answers  questions. 
Ordinarily,  making  due  allowance  for 
nervousness  and  poor  ability  to  express  one- 
self, one  usually  may  judge  pretty  closely 
of  a  man's  knowledge  by  the  way  he  an- 
swers questions. 

SHUTTER  POSITION  AND 
DIRTY  FRAME  LINES 

IRA  HARPER  of  Hurlock, 

Maryland,  sends  samples  of  film  and  says, 
"Here  are  samples  taken  from  Reel  No.  1, 
'Pack  Up  Your  Troubles,'  an  M-G-M 
production.  The  other  clipping  is  from 
"Guilty  As  Hell,"  a  Paramount  produc- 
tion. Both  show  dirty  frame  lines,  which 
carelessness  may  well  be  stopped. 

"And  now  for  two  questions:  First,  can 
a  film  splice  be  made  backwards?  I  was 
in  a  fairly  large  theatre  recently.  The  pro- 
jectionist told  me  his  worst  trouble  was 


that  the  film  received  so  many  splices  made 
backwards.  I  am  myself  very  careful  to 
scrape  all  emulsion  off  and  scrape  the  back 
of  the  film  as  well.  I  use  a  film  splicer  on 
all  patches  and  permit  them  to  get  thoi 
oughly  dry  before  rewinding  on  the  film 
roll.  I  believe  those  I  make  will  last  as 
long  as  any  other  part  of  the  film. 

"Here  is  the  procedure  all  film  is  put 
through  before  being  threaded  into  any 
projector  I  have  charge  of.  Don't  know 
what  you  will  think  of  it  and  would  wel- 
come your  criticism  and  advice.  I  fold 
ordinary  cheesecloth  and  fold  it  into  two 
thicknesses.  With  this  double  thickness  I 
grasp  the  film  between  thumb  and  first 
finger  of  the  left  hand.  I  then  proceed  to 
inspect  the  film  by  rewinding  slowly  from 
one  reel  to  another,  examining  each  splice, 
remaking  it  if  faulty.  I  also  trim  any 
broken  edges  there  may  be.  Have  been 
following  this  procedure  for  about  two 
years  and  find  I  have  quite  a  lot  less 
trouble. 

"Of  course,  as  the  film  is  pulled  through 
the  cheesecloth,  some  of  the  oil  and  dirt 
gets  itself  wiped  off.  The  process  doesn't 
clean  the  film,  but  anyhow  it  helps.  I 
change  the  cloth  away  as  fast  as  it  gets  soil- 
ed. Have  found  it  to  be  to  my  advantage 
to  do  these  things,  even  though  I  don't  get 
paid  for  it.  Before  I  started  it  we  had  a 
good  many  shows  stopped  by  film  breakage, 
whereupon  the  manager  had  a  bad  habit  of 
wanting  to  know  why  the  stoppage.  It  is 
a  way  theatre  managers  have,  don't  you 
think? 

"My  other  query  is:  How  far  should  the 
rotating  shutter  be  placed  from  the  lens? 
My  shutters  are  between  lens  and  screen. 
They  are  two-bladers.  Have  seen  shutters 
placed  at  different  distances  from  the  lens 
in  other  theatres.  Am  using  Simplex  pro- 
jectors equipped  with  Peerless  lamps  which 
eat  up  from  18-20  amperes.  Current  is 
rectified  a.c.  Projection  distance  56  feet- 
May  state  that  your  department  has  been 
a  great  help  to  me.  May  I  express  my 
thanks  for  all  the  information  and  aid  I 
have  had  from  it,  and  wish  every  success 
to  the  'Bluebook  School'." 

This  is  a  most  interesting  letter.  It 
brings  up  matters  we  once  gave  a  lot  of 
attention  to,  though  in  the  press  of  newer 
things  they  have  been  permitted  to  drop 
into  the  background. 

First  of  all,  a  splice  may  be  made  back- 
ward. Holding  film  up  the  way  it  goes 
through  the  projector,  all  splices  should  be 
so  made  that  when  looking  at  the  emulsion 
side  the  end  of  the  film  will  not  face  the 
direction  the  film  is  traveling. 

As  to  your  method  of  examining  and 
inspecting  the  film  and  friend  manager's 
inquiries,  there  are  two  very  different  ways 
of  looking  at  the  matter.  I  have  always 
held  that  when  a  manager  or  exhibitor  ar- 
ranges for  film  to  be  supplied  his  theatre, 
he  automatically,  without  specific  mention 
in  the  agreement,  contracts  for  film  free 
from  mechanical  faults  and  in  good  shape 
for  projection.  In  other  words,  he  and  his 
projectionists  have  every  moral  and  legal 
right  to  expect  all  splices  to  be  in  perfect 
condition,  as  the  word  "perfect"  is  ordin- 
arily understood,  and  all  broken  sprocket 


RADIO  CITY  SELECTS 

HALL  &  CONNOLLY 

High  Intensity  Projection  Lamps 

FOR  RKO-MUSIC  HALL 
AND  NEW  RKO-ROXY 


HC-IO 

A  DIFFERENT  SYSTEM  OF 
PROJECTION  LIGHTING 


STABILIZED  ARC 


THERMAL  ARC  CONTROL 


For  Better  stnd  More  Reliable  Projection  Results 


Write  for  Illustrated  Booklet 

HALL  &  CONNOLLY,  Inc. 

24  VAN  DAM  STREET     NEW  YORK  CITY 


January  14,  1933 


Motion  Picture  Herald 


31 


holes,  etc.,  removed  or  so  trimmed  that 
they  may  safely  be  used. 

The  term  "mechanical  faults"  is  not 
understood  necessarily  to  include  scratches, 
film  cut-outs  and  other  things  which  will 
not  interfere  with  safe,  continuous  projec- 
tion, though  now  that  sound  is  with  us 
cut-outs  may  no  longer  be  tolerated  because 
of  the  effect  on  the  sound.  In  the  old  days 
when  I  was  myself  "twisting  a  crank"  (the 
good  right  arm  of  the  "operator"  was  then 
the  projector  motor),  hurling  the  shadow 
forms  of  Mary  Pickford,  Florence  Turner, 
et  al,  at  the  non-perforated  screens  of  that 
day,  I  had  exactly  the  same  experience. 

My  answer  to  the  manager's  roar  was  to 
the  effect  that  I  was  a  projectionist  ("oper- 
ator" in  that  day),  and  while  very  willing 
to  do  every  possible  legitimate  thing  to  put 
on  the  best  show  that  could  be  put  on  with 
the  things  provided,  I  was  not  willing  to 
and  would  not  do  my  own  work  and  the 
work  of  the  film  exchange  inspector  and 
repair  girl,  the  latter  free  of  charge.  "If 
you,"  said  I  to  the  manager,  "won't  make 
the  exchange  give  you  what  you  are  pay- 
ing for,  that  is  certainly  no  fault  of  mine. 
If  you  insist  upon  me  doing  inspection  and 
repair  work,  all  right.  But  I'm  not  going 
to  do  the  exchange  employees  work  for 
nothing.  Pay  me,  take  the  amount  out  of 
your  rental  bill,  and  see  what  happens. 

Summing  up,  the  projectionist  must,  of 
course,  inspect  the  films  before  projection, 
and  he  need  raise  no  rumpus  because  some 
small  repair  is  occasionally  necessary.  How- 
ever, this  should  not  average  more  than 
two  such  repairs  to  a  whole  production. 
There  should  really  be  none  necessary. 

And  now  as  to  your  shutter.  The  dis- 
tance the  in-front-of-the-lens  shutter  should 
be  from  the  lens  depends  upon  the  focal 
length  of  the  lens.  If  your  picture  is  not 
now  abnormally  small,  your  lens  is  quite 
short  in  focal  length.  Proceed  as  follows: 
With  gate  and  fire  shutter  open  and  rotat- 
ing shutter  so  set  that  the  light  beam  passes 
through,  project  white  light  to  the  screen. 
Move  some  opaque  thin  thing,  such  as  a 
sheet  of  cardboard,  slowly  down  through 
the  light  beam  at  different  distances  from 
the  lens  until  you  see  a  shadow  start  both 
up  and  down  on  the  screen,  meeting  finally 
in  its  center.  Where  the  cardboard  then 
is,  is  the  right  place  for  your  shutter. 
Probably  in  your  case  the  point  will  be 
very  close  to  the  lens.  It  may  be  even  in- 
side its  barrel,  in  which  case  set  the  shutter 
as  close  to  the  lens  as  you  can  get  it. 

The  only  advantage  of  the  correct  shut- 
ter position  is  that  at  that  point  it  is  pos- 
sible to  reduce  the  shutter  master  blade 
to  its  lowest  possible  width.  To  find  out 
how  much  to  trim  off,  install  a  shutter 
blade  made  of  cardboard,  such  as  business 
cards  are  printed  on.  Such  a  shutter  will 
run  for  an  indefinite  period.  It  needs  no 
outer  ring.  Having  installed  and  set  this 
shutter,  trim  carefully  from  its  master 
blade  until  faint  travel  ghost  appears,  both 
up  and  down.  Remove  the  same  and  trim 
your  metal  blades  both  to  the  same  width, 
less  one-eighth  of  an  inch  on  both  sides  of 
both  blades.  You  will  then  have  a  shutter 
which  will  deliver  all  possible  light  to  the 
screen. 


Announcing 
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This  new  member  of  the  Da-Lite  family  will  meet 
your  utmost  expectations  in  screen  results  in  all  but 
the  very  wide  houses.  Reflection  characteristics 
equal  to  the  best  of  old  type  silent  screens.  Espe- 
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observation  from  10°  to  45°.  The  Da-Tone  silver 
together  with  the  Da-Tone  Mat  White  and  JBeaded 
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If  your  dealer  is  not  supplied  write  direct  for  full 
information. 


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2723  N.  CRAWFORD  AVENUE 
CHICAGO,  ILLINOIS 


PROJECTING  SOUND  PICTURES 

By  AARON  NADELL 

Contains  chapters  on  Film  Reproduction,  Sound-on>Disc,  Sound-on-Film,  Amplifiers  and 
Rectifiers,  Vacuum  Tubes,  Acoustics,  Loud  Speakers,  Motors  and  Generators 

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1790  BROADWAY,  NEW  YORK,  N.  Y. 


32 


Better  Theatres  Section 


Where  YORK  Keeps  Watch 

-  -  CASH  IS  SAFE 


UNGUARDED  money  presents  a  constant  invita- 
tion to  burglars  and  hold-up  men.  But  you  need 
never  worry  about  the  safety  of  your  cash  when  it  is 
protected  by  a  YORK  Round  Door  Chest.  Though 
small  in  size,  it  is  tough  as  a  battle  ship.  No  burglar 
has  ever  been  able  to  open  one. 

Regardless  of  your  location,  you  cannot  aflford  any- 
thing less  than  the  safety  provided  by  the  YORK 
Chest.  Write  for  illustrated  folder. 

Easily  installed  in  solid  concrete,  the  YORK  Chest  defies  all 
menace  of  fire  or  theft.  Only  the  sturdy  door  can  be  attacked — 
and  that  will  stop  any  burglar.  Reduces  insurance  rates.  Sup- 
plied with  special  "hold-up  partition",  if  desired. 


l/ORK 

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This   NEW   FORMULA  is 
presented     after  exhaustive 
optical    studies    supported  by 
experience    of    the    best  sound 
experts.    The  image  of  the  slit  on 
the  film   is   perfectly   corrected  and 
therefore  the  interrupted   light  Is  free 
from    any    distortion   which   would  affect 
the   photoelectric   cell.     A   dust-proof  and 
fool-proof    casing    insures    a    permanence  of 
quality    which    is    produced     by    the  highest 
standards  of  manufacture  and  inspection. 

Manufactured  by 

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ROCHESTER,  N.  Y. 


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January  14,  1933 

EQUIPMENT 
AFFAIRS 

General  Equipment 
News  and  Comment 


MANUAL  TICKET  REGISTER 

•  A   manual   ticket   register   has  been 
brought  out  by  the  General  Register 

Corporation  of  New  York,  designed  to 
issue  tickets  in  the  same  manner  as  those 
electrically  operated.  The  top  plate  of 
the  two-unit  machine  has  a  width  of  8^ 
inches,  and  a  depth  of  12  inches,  while  the 
three-unit  has  a  width  of  15^  inches,  and 
a  depth  of  12  inches.  It  is  also  procurable 
in  a  one-unit  model.  Tickets  are  issued 
in  multiples  from  one  to  five.  Distribu- 
tion is  through  the  National  Theatre  Sup- 
ply Company. 

ELECTRIC  TICKET  REGISTER 

•  A  motor-driven  ticket  register  has  been 
put  on  the  market  by  the  Standard 

Ticket  Register  Corporation  of  New  York. 
The  device  issues  from  one  to  five  tickets 
on  each  of  the  three  ticket  issue  slides 
simultaneously.  It  can  be  operated  either 
with  the  motor  running  continuously 
(which  is  recommended  for  busy  hours), 
or  with  the  motor  starting  and  stopping 
with  each  depression  of  the  key. 

The  keys  of  each  unit  can  be  locked 
separately  so  that  any  unit  may  be  shut 
off.  The  cut-off  shears  are  designed  to 
prevent  detached  tickets  from  slipping 
back.  The  feed  wheel  is  automatically 
locked  when  the  machine  is  at  rest  and 
during  the  shearing  operation.  Between 
magazines  there  is  storage  space  for  an 
equal  number  of  extra  tickets.  The  maga- 
zine cabinet  and  top  plate  are  locked  by 
the  same  key.  No  tickets  can  be  issued  or 
removed  from  the  cabinet  when  keys,  top 
plate  and  cabinet  are  locked,  making  it 
unnecessary  to  remove  tickets  from  the 
machine  when  it  is  not  in  use. 

PIPE-VENTILATED  MOTOR 

•  A  new  motor  which  can  be  used  where 
a  totally  enclosed  motor  is  desired  has 

been  brought  out  by  the  Ideal  Electric  & 
Manufacturing  Company  of  Mansfield, 
Ohio.  The  device  is  marketed  as  a  pipe- 
ventilated  motor. 

This  product  is  a  totally  enclosed  poly- 
phase squirrel  cage  induction  type,  with 
ventilation  supplied  by  a  large  centrifugal 
fan  which  draws  cool  clean  air  in  at  one 
end  and  discharges  the  warm  air  out  the 
other.  The  air  intake  opening  leads  to 
any  handy  source  of  clean  cool  air,  and 
the  outlet  opening  may  be  left  free  to  dis- 
charge into  the  room  or  may  be  piped  out- 
side if  desired.  The  vent  pipes  are  con- 
nected to  the  vent  stacks. 

The  motors  are  supplied  to  meet  all 


January  14,  1933 


Motion  Picture  Herald 


33 


torque  and  inrush  classifications  for  both 
squirrel  cage  and  slip-ring  induction  mo- 
tors from  1  to  200  h.p.,  including  across- 
the-line  start  motors  in  all  sizes  up  to  200 
h.p.  Unity  and  leading  power  factor  in- 
duction motors  are  also  furnished.  Motors 
are  for  2-  or  3-phase,  25-,  30-,  50-  or  60- 
cycle  current,  and  all  voltages  up  to  2,300. 
They  are  also  made  as  2-,  3-  or  4-speed 
motors. 

GEARED  MOTORS 

•  Geared  motors  also  have  been  marketed 
by  the  Ideal  Electric  and  Manufactur- 
ing Company  of  Mansfield,  Ohio,  which 
have  the  gear  reduction  unit  built  integral 
with  the  motor.  The  high  speed  gear  is 
mounted  directly  upon  the  motor  shaft. 
These  units  are  available  in  all  gear  ratios 
from  2.09  to  1,  up  to  376  to  1,  giving  out- 
put speeds  of  from  86.1  r.p.m.  to  4.7  r.p.m., 
using  the  standard  1,800  r.p.m.  motor  sup- 
plies with  the  units. 

For  reduction  ratios  up  to  about  6  to  1, 
the  reducer  consists  of  a  single-stage  helical 
gear  unit.  For  higher  ratios  up  to  and  in- 
cluding 24.5  to  1,  a  two-stage  helical  gear 
reducer  is  used.  For  reduction  ratios  of 
30,  heliocentric  gears  give  the  required  re- 
duction. 

All  gears  run  in  an  oil  bath  and  anti- 
friction ball  or  roller  bearings  are  used 
thruout.  The  units  employing  heliocentric 
gears  have  the  motor  hung  on  the  reducer. 
Other  units  have  the  reducer  hung  on  the 
motor. 

CAPACITOR-TRANSFORMERS 

•  A  new  line  of  capacitor-transformers 
for  correcting  low  power  factor  in 

existing  luminous-tube  sign  installations, 
has  been  brought  out  by  the  General  Elec- 
tric Company  of  New  York.  The  new 
unit  consists  of  a  capacitor  assembled  with 
an  air-cooled  auto-transformer  which  steps 
up  the  supply  voltage. 

The  capacitor-transformer  is  connected 
directly  across  the  primary  supply  line.  In 
direct  current  districts  where  rotary  con- 
verters or  dynamotors  provide  an  alternat- 
ing current  supply  for  luminous  tube  signs, 
the  capacitor-transformers  permit  an  in- 
creased luminous-tube  load  on  the  con- 
verters. 

BY  WAY  OF  NEWS 

•  The  following  changes  have  been  made 
by  W.  L.  Tenney,  general  sales  man- 
ager of  General  Register  Corporation,  who 
has  appointed  C.  A.  Kracht  assistant  sales 
manager  in  Brooklyn ;  A.  W.  Johnson, 
New  England  sales  manager  with  offices  in 
Boston;  J.  M.  Dixon,  Chicago  branch 
manager;  V.  W.  Benner,  Philadelphia 
branch  manager;  and  E.  M.  Howard, 
Pacific  Coast  manager  with  offices  in  Los 
Angeles. 

The  Heywood-Wakefield  Seating  Com- 
pany has  established  a  district  office  in 
Kansas  City,  with  A.  H.  Pugh  and  F. 
H.  Brown,  who  have  been  associated  with 
the  firm  for  many  years,  in  charge  of  sales. 
Their  territory  includes  Kansas,  Nebraska, 
Southern  Iowa  and  Western  Missouri. 


for  the  Theatre  of  Moderate  Size 

0  The  last  and  most  formidable  barrier  against  perfectly 
synchronized  Sight  and  Sound  Projection  for  small  and  medium- 
sized  theatres  has  been  removed.  The  small  theatre  can  now 
successfully  compete  with  the  best  of  the  big  houses  on  the  point 
of  quality  in  talking  picture  presentation.  The  new  SImpIex-Acme, 
complete  sound-on-film  projector  unit,  has  brought  Good  Projec- 
tion with  Perfect  Sound  Reproduction  to  hundreds  of  exhibitors 
whose  equipment  heretofore  has  not  provided  this  all-Important 
essential  to  successful  money-making  operation.  Here  is  a 
compact,  precision  built,  scientifically  balanced  complete  unit — 
a  combination  of  excellence  in  which  the  last  word  In  achievement 
for  Perfect  Sight  and  Sound  is  embodied.  The  cost  of  complete 
Simplex-Acme  equipment  Is  no  more  than  that  of  new  standard 
projectors,  without  sound  apparatus.  .  •  .  You  are  urged,  in  your 
own  interests,  to  see  this  remarkable  unit  in  operation  at  once. 

THEATRE   SUPPLY  COMPANY 


WHERE  YOU 


1^  BUY  RIGHT! 


SUN-ARC  CARBONS 

FOR 

PERFECT  PROJECTION 

"Best  by  Test" 

BIG  SAVING   -   COMPLETE  SATISFACTION 

BEHER  LIGHT  -   SLOWER  BURNING 

CARBON  SAVERS  (Patent  pending)  free  of  charge.  2  Savers  for  ea;h  Theatre. 
Burn  Hi-Low  and  High  Intensity  down  to  2  inches  and  less. 

CARBONS  FURNISHED  READY  FOR  USE  WITH  THE  SAVER.   No  inconvenience  whatsoever 

for  the  operator. 
HIGH  INTENSITY  CARBONS  13.6  are  furnished  22  Inches  long. 
Hi-Low  Carbons  (for  60-85  amps.)  are  precratered. 
SAMPLES  ON  REOUEST 

CARBON  PRODUCTS,  INC. 

324  V/EST  42ND  STREET  NEW  YORK  CITY 


34  Better  Theatres  Section  January  14,  1933 

PLANNING  THE  THEATRE 


A    SERVICE    CONDUCTED    BY    PETER  HULSIiEN,    A.  I.  A. 


The  Question: 

THE  THEATRE  CLUB  here 

wants  to  build  a  small  theatre  for  their 
work.  Can  stock  plans  be  obtained  for  a 
theatre  of  300  or  400  seating  capacity? — 
E.  G.  T. 

The  Answer: 

STOCK  PLANS  are  not  ob- 
tainable through  this  department.  Besides 
they  never  would  fit  any  given  location  or 
condition.  If  you  care  to,  you  may  send 
to  this  department  the  sizes  of  your  lot 
and  we  will  very  gladly  give  you  advice 
and  an  estimate  on  such  a  building. 

My  best  advice  to  you  is  to  consult  some 
reputable  theatre  architect,  as  by  careful, 
economical  planning,  he  will  not  only  be 
able  to  save  the  architectural  commission 
several  times,  but  he  will  design  you  a 
theatre  which  will  fulfill  all  your  require- 
ments. This  would  be  absolutely  impos- 
sible by  use  of  stock  plans. 

A 

The  Question: 

I  AM  thinking  some  of 
starting  a  small  theatre,  and  I  have  a  build- 
ing in  view  that  is  made  of  brick  and  is  60 
feet  long,  20  feet  wide  and  12  feet  high. 
These  are  the  inside  dimensions  and  every- 
thing has  to  go  in  that  space. 

If  I  allow  6  feet  for  the  entrance,  8  feet 
for  the  booth,  and  15  feet  back  from  the 
screen,  that  leaves  my  auditorium  only  31 
feet,  with  an  aisle  in  the  center  2  feet,  6 
inches  wide.  What  width  seats  would  you 
use  and  how  many  seats  on  a  side  would 
there  be?    Also  total  seating  capacity? 

Is  15  feet  far  enough  from  the  screen? 
And  what  size  picture  would  you  advise 
for  this  size  theatre?  Or  is  this  building 
altogether  too  small? — ^A.  C.  B. 

The  Answer: 

I  AM  afraid  that  your 
building  is  entirely  too  small  for  theatre 
purposes,  but  I  will  take  your  suggestions 
into  consideration. 

If  you  want  to  place  the  projection  room 
over  the  entrance  doors,  you  may  be  able 


NOTE: 

IN  THIS  department 
Better  Theatres  will  be 
glad  to  answer  questions  pertaining 
to  the  preliminary  consideration  in- 
volved in  the  planning  of  a  new  the- 
atre or  in  the  remodeling  of  an  exist- 
ing one.  Only  requests  for  ideas  will 
be  answered,  since  this  department 
cannot  assume  the  practical  functions 
of  an  architect.  All  communications 
intended  for  this  department  should 
be  addressed  to  "Better  Theatres," 
1790  Broadway,  New  York.  They 
will  be  answered  in  this  depart- 
ment. None  will  be  answered  by 
mail.  Although  only  initials  will  be 
used  in  signing  the  questions  pub- 
lished, it  is  a  requirement  that  all 
letters  bear  the  signature  and  address 
of  their  writers.  The  replies  will  be 
prepared  personally  by  Mr.  Hulsken, 
who  is  a  practical  architect  and  a 
member  of  the  American  Institute  of 
Architects. 


to  do  so  by  cutting  into  the  roof  of  the 
front  part  of  the  building.  The  portholes 
for  the  projectors  would  be  just  below  the 
auditorium  ceiling. 

On  each  side  of  the  entrances  there 
would  be  some  space  available  for  rest 
rooms. 

Fifteen  feet  from  screen  to  first  row  of 
seats  is  not  enough.  Furthermore,  you 
did  not  provide  space  for  the  horns,  but 
I  take  it  for  granted  that  you  have  some 
space  in  the  rear  of  your  building  to  pro- 
vide for  them. 

Let  us  take  8  feet  for  the  entrance,  and 
22  feet  for  space  between  screen  and  first 
row  of  seats.  This  would  leave  30  feet 
for  seats.  Figuring  same  30  inches  from 
back  to  back  would  give  space  for  12  rows 
of  seats. 

Most  of  the  building  codes  do  not  allow 
any  seats  less  than  20  inches  in  width,  but 
in  many  cases  special  permission  is  given 
to  use  19-inch  seats.  By  using  19-inch 
seats,  the  largest  amount  you  could  get  in 
a  row  would  be  10.  By  making  the  width 
of  the  center  aisle  3  feet  (which  is  the 
minimum)  you  will  have  3  inches  of  space 
between  the  wall  and  the  arms  of  the  seats. 
Having  12  rows,  the  total  seating  capacity 
would  be  120  seats.  The  picture  of  course 
cannot  be  very  large  as  the  bottom  of  it 


should  be  at  least  4  feet  above  the  floor,  so 
it  could  be  hardly  more  than  7  feet  in 
height.  You  may  be  able  to  lower  the 
auditorium  floor  on  an  even  pitch.  This 
of  course  would  give  you  better  results. 
▲ 

The  Question: 

WILL  YOU  be  kind  enough 
to  give  me  the  following  information?  I 
own  a  theatre  which  was  built  about  30 
years  ago.  It  has  a  large  balcony  seating 
about  300,  and  a  gallery  seating  200.  Both 
balcony  and  gallery  are  supported  by  two 
rows  of  four  cast-iron  columns  each.  The 
width  of  my  house  is  65  feet,  but  I  want 
to  remove  both  balconies  and  construct  a 
new  balcony  with  a  seating  capacity  of 
300.  I  do  not  want  any  columns  under 
the  balcony. 

The  outside  walls  are  17-inch  brick.  I 
am  afraid  they  are  not  in  a  good  enough 
condition  to  carry  the  load  of  such  a  heavy 
balcony.  Can  you  suggest  to  me  the  cheap- 
est way  to  construct  such  balcony  and  how 
much  it  will  cost.  The  balconies  are  pro- 
vided with  regulation  fire  escapes  on  each 
side  wall.  The  roof  is  supported  by  steel 
trusses  and  there  are  no  columns  on  the 
gallery.— F.  W.  K. 

The  Answer: 

YOUR  PROBLEM  is  easily 
solved.  Construct  the  balcony  entirely  in- 
dependent of  the  building  proper.  You  can 
do  this  by  placing  either  steel  or  reinforced 
concrete  columns  along  the  walls  to  sup- 
port the  girders  carrying  the  balcony.  It 
would  be  well  to  anchor  these  columns  to 
the  present  masonry  walls. 

Consult  a  reputable  architect  or  engi- 
neer for  designing  this  balcony  construc- 
tion. The  cost  of  removing  present 
balconies  and  constructing  the  new  one 
would  be  around  $3,500,  provided  no  un- 
forseen  difficulties  arise. 

Several  theatre  building  codes  do  not 
allow  the  remodeling  of  a  balcony  unless 
the  theatre  is  fireproof.  Therefore  you 
may  have  to  fireproof  the  ceiling  over  the 
auditorium.  I  advise  you  to  take  this  mat- 
ter up  with  the  proper  authorities  so  that 
you  may  avoid  any  disputes. 


January  14,  1933 


Motion  Picture  Herald 


35 


Late  Court  Cases  Affecting  Theatres 


the  court,  taint  and  void  the  entire  con- 
tract so  far  as  it  may  affect  or  bind  one 
who  through  the  medium  of  coercion  has 
become  a  party  to  it." 

Right  to  Condemn  Building 

GENERALLY  SPEAKING, 

municipal  officials  may  not  condemn  a  the- 
atre building,  or  order  the  business  closed, 
without  showing  a  reasonable  necessity  for 
such  order.  For  example,  in  Tebbetts  v. 
McElroy  (56  F.  [2d]  621),  without  warn- 
ing or  notification,  a  city  fire  director  and 
other  city  officials,  when  nearly  2,000  per- 
sons who  had  paid  admissions  were  in  their 
seats,  peremptorily  ordered  the  operator  of 
the  place  of  amusement  to  get  the  audience 
then  in  attendance  out  of  the  building 
within  five  minutes.  The  fire  director 
threatened  the  theatre  operator  with  arrest 
and  imprisonment  if  he  did  not  instantly 
comply  with  these  directions.  In  holding 
this  act  illegal,  the  court  said: 

"The  utmost  of  summary  authority 
which  any  officer  of  any  fire  department 
ever  has  been  given  is  to  order  the  evacua- 
tion of  a  building  when  a  fire  already  has 
begun.  .  .  .  But  nowhere  in  the  books  do 
I  find  any  reference  to  any  legislative  act 
which  vests  an  administrative  officer  with 
authority  to  order  immediate  discontinu- 
ance of  any  lawful  use  of  any  building  if 
only  he  imagines  there  might  be  in  that 
building  a  fire  at  some  future  time.  What 
a  deadly  weapon  of  oppression  such  a  legis- 
lative act,  if  there  were  one,  would  be? 
If  such  a  law  could  anywhere  be  found  it 
would  be  no  law,  so  plainly  would  it  con- 
travene the  supreme  law  of  the  Constitu- 
tion." 

Forcefully  Ejecting  Patron 

IN  ORDER  to  avoid  liability 
for  forcefully  ejecting  a  theatre  patron,  it 
is  necessary  that  the  theatre  owner  under- 
stand law  previously  decided  by  higher 
courts  relating  to  this  subject.  Numerous 
courts  have  held  that  a  theatre  owner  is 
not  liable  in  damages  for  ejecting  from  his 
theatre  a  disorderly  patron  if  it  is  shown 
that  the  latter  was  requested  in  a  peaceful 
manner  by  the  theatre  owner  or  his  author- 
ized employes  to  leave  the  theatre  and  the 
patron  refused  to  do  so. 

In  other  words,  the  law  is  well  settled 
that  a  theatre  owner  or  his  authorized  em- 
ployes may  forcefully  eject  a  patron  from 
the  threatre  if  the  latter  is  disorderly,  or 
has  disobeyed  reasonable  rules  and  regula- 
tions, and  the  theatre  owner — or  his  em- 
ployes— peacefully  request  the  patron  to 
leave  the  theatre  and  he  refuses  to  do  so. 
After  the  refusal  the  theatre  owner  or  his 
employes  may  use  the  degree  of  force  nec- 
essary to  eject  him  without  any  liability. 

On  the  other  hand,  it  is  well  established 
that  a  theatre  owner  is  liable  in  damages 
where  the  evidence  indicates  that  an  un- 
usual or  unnecessary  degree  of  force  is  used 
in  ejecting  a  theatre  patron.    This  rule  of 


{Continued  from  page  22) 

the  law  is  particularly  applicable  if  the 
patron  proves  that  he  was  assaulted,  in- 
jured, arrested  or  otherwise  humiliated 
without  justification  by  an  authorized  em- 
ploye of  the  theatre  owner. 

For  illustration,  in  the  recent  case  of 
Wineland  v.  Shaw  (14  P.  [2d]  226),  it 
was  shown  that  a  private  policeman  named 
Schmuelback  was  employed  by  the  owner 
of  a  motion  picture  theatre  and  authorized 
by  him  to  eject  disorderly  patrons  from 


the  theatre  and  arrest  them.  In  other 
words,  Schmuelback's  authority  was  not 
limited,  but  he  had  full  authority  to  deal 
with  patrons  as  he  desired. 

One  night  Schmuelback  entered  the  toilet 
in  the  theatre  building  and  accused  a  patron 
of  smoking  in  it  against  the  rules  of  the 
proprietor.  The  patron  denied  that  he  was 
smoking  and  an  argument  ensued  during 
which  Schmuelback  violently  assaulted  him, 
throwing  him  against  the  wall  of  the  build- 


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GENERAL  OFFICES:  GRAND  RAPIDS,  MICHIGAN 

Branch  Offices  in  All  Principal  Cities 


36 


Better  Theatres  Section 


January  14,  1933 


YOU  CAN'T  FOOL 

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They'll  get  tired  of  poor 
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mg,  violently  striking  him  over  the  left 
eye  with  a  large  pistol,  causing  a  severe 
wound,  cursed  and  abused  him,  forced  and 
dragged  him  out  of  the  theatre  into  the 
street  and  placed  him  under  arrest  and  im- 
prisoned him  in  the  city  jail,  charging  him 
with  drunkenness  and  disorderly  conduct. 
Naturally  this  procedure  Axtw  the  atten- 
tion of  numerous  citizens  to  the  fact  that 
the  patron  was  being  arrested,  subjecting 
him  to  ridicule,  humiliation  and  disgrace. 

The  patron  filed  suit  for  damages  against 
the  theatre  owner  and  proved  that 
Schmuelback  did  not  peacefully  request  him 
to  leave,  but  immediately  after  denial  that 
he  was  smoking  in  the  toilet  the  argument 
began,  during  which  Schmuelback  roughly 
handled  him  and  struck  him  on  the  head, 
afterward  dragging  him  out  of  the  theatre 
accusing  him  of  being  drunk  and  disorderly. 
During  the  trial  the  theatre  owner  failed 
to  prove  that  the  patron  was  intoxicated, 
or  that  his  action  justified  the  rough  treat- 
ment and  humiliation.  Therefore,  the  jury 
rendered  a  verdict  allowing  the  patron 
$500  damages.  The  theatre  owner  ap- 
pealed to  the  higher  court,  contending  that 
the  amount  of  damages  allowable  was  ex- 
cessive and  that  the  verdict  was  not  justi- 
fiable. However,  under  the  circumstances, 
the  higher  court  upheld  the  lower  court's 
decision,  and  said: 

"It  was  in  evidence  and  not  disputed  that 
the  defendant  Wineland  (theatre  owner) 
approved  of  Schmuelback's  conduct,  ad- 
mitting that  he  had  roughly  used  the  pa- 
tron and  saying  that  the  plaintiff  deserved 
it  and  should  have  been  killed.  It  was  in 
evidence  that  the  authority  of  the  officer 
was  not  limited  to  ejecting  disturbers  from 
the  theatre,  but  that  the  authority  was  to 
take  them  out  and  arrest  them.  .  .  .  From  a 
reading  of  the  record  it  is  our  conclusion 
that  the  amount  (damages)  assessed  was 
well  within  what  a  jury  could  conclude 
was  a  reasonable  allowance  for  the  assault, 
battery,  indignity,  abuse,  imprisonment, 
humiliation  and  disgrace.  .  .  .  The  wound 
inflicted  caused  a  depression  so  deep  that 
the  doctor  could  not  say  whether  there  was 
a  partial  fracture  of  the  skull  or  not,  due 
to  the  fact  that  there  is  sufficient  tissue  at 
the  place  where  the  wound  was  inflicted  to 
permit  some  depression  without  an  actual 
fracture.  We  think  that  so  far  as  the 
amount  allowed  is  concerned,  it  was  fair 
and  reasonable." 

It  may  be  important  for  theatre  owners 
to  know  that  in  this  case  the  theatre  owner 
may  have  avoided  liability  for  damages  if 
he  had  proved  that  Schmuelback  was  not 
authorized  to  eject  disorderly  theatre 
patrons.  In  other  wards,  an  employer  never 
is  liable  in  damages  for  an  act  performed 
by  an  employe  outside  the  scope  of  the  em- 
ployment. 

For  instance,  in  one  case  the  court  held 
a  theatre  owner  not  liable  for  an  injury  to 
a  theatre  patron  inflicted  by  a  theatre  em- 
ploye whose  duty  it  was  to  clean  the  the- 
atre. In  this  case  the  court  explained  that 
since  the  employe's  sole  authority  was  to 
clean  the  theatre,  his  employer  could  not 
be  held  liable  for  an  injury  inflicted  on  a 
patron  because  such  act  was  completely  out- 
side the  scope  of  the  employment. 


Obviously,  theatre  owners  may  avoid  lia- 
bility by  giving  explicit  instructions  to 
private  policemen  and  other  employes. 

Official  Liable  on  Contract 

THE  LAW  is  well  established 
that  a  theatre  official  is  personally  liable  on 
contracts  signed  for  a  theatre  corporation, 
if  the  form  of  the  signature  fails  to  indicate 
that  such  signing  was  intended  to  bind  the 
corporation. 

For  example,  in  the  recent  case  of  Pape, 
Inc.  v.  Finch  (136  So.  496),  suit  was  filed 
against  the  president  and  secretary  of  a 
corporation  to  collect  payment  of  a  prom- 
issory note  for  the  sum  of  $17,500,  payable 
on  or  before  one  year  after  date,  with  in- 
terest at  the  rate  of  8%  per  annum  from 
date.  The  note  was  signed,  "Broad  Albin 
Company,  by  Henry  C.  Finch,  president, 
Millicent  M.  Finch,  secretary." 

In  holding  the  officials  not  personally 
liable  for  payment  of  this  note,  the  court 
took  occasion  to  state  the  following  impor- 
tant law : 

"Where  signatures  of  individuals  appear- 
ing immediately  under  the  name  of  a  cor- 
poration on  an  instrument,  and  preceded  by 
the  word  'By,*  and  followed  by  the  words 
'President'  and  'Secretary,'  respectively, 
such  words  indicate  that  the  parties  signed 
in  a  representative  capacity,  and  the  indi- 
viduals so  signing  are  not  liable  on  the  in- 
strument, if  they  were  duly  authorized." 

Assessment  Lien  Prior  to  Mortgage  Lien 

generally  speaking,  a 
tax  lien  is  prior  to  all  other  liens,  irrespec- 
tive of  which  lien  is  first  with  regard  to 
date.  This  rule  of  the  law  is  applicable 
with  respect  to  water,  sewer  and  street  as- 
sessment liens,  as  well  as  applicable  to  other 
tax  liens. 

For  instance,  in  Federal  v,  Bissonnettc 
(4  [2d]  364),  it  was  disclosed  that  cer- 
tain real  property  was  assessed  in  the  years 
1920,  1921  and  1922  for  payment  of  im- 
provements to  the  water  system  in  the  city. 
A  mortgage  on  the  property  was  recorded 
in  1918  previous  to  the  assessments.  After 
several  years  the  unpaid  assessments  de- 
preciated the  value  of  the  mortgage  and 
the  holder  of  the  mortgage  contended  that 
his  mortgage  lien  was  prior  to  the  water 
assessments.  However,  the  court  held  the 
water  assessment  liens  prior  to  the  mort- 
gage, and  stated  the  following  important 
law : 

"As  a  general  rule,  mere  delay  in  assert- 
ing a  right  does  not  operate  to  bar  its  en- 
forcement in  equity  unless  its  enforcement 
is  barred  by  the  statute  of  limitations.  .  .  . 
Lapse  of  time  is  an  important  element,  but 
it  is  not  controlling.  It  is  only  one  of  the 
controlling  and  important  factors,  and  the 
courts  should  give  proper  and  due  regard  to 
the  surrounding  circumstances  and  the  acts 
of  the  parties  and  their  relationship  to  the 
property  involved  in  the  controversy.  .  .  . 
At  all  times,  then,  appellant  (holder  of 
mortgage)  was  in  position  to  adequately 
protect  its  own  interests,  either  by  paying 
off  the  amounts  of  the  assessments  and  add- 
ing them  to  the  amount  secured  by  its 
mortgage,  or  by  accelerating  the  maturity 
of  its  mortgage  and  foreclosing  the  same." 


Embossed  lobby  liisplay  cards  in  various  color  combina- 
tions.   Two  color  cardboard  and  one  color  paper  date  strips. 

M.  A.  BLOCK  COMPANY 

3111— 93rd  St.  Jackson  Heishts,  N.  Y. 
If  our  product  is  not  carried  by  a  local  dealer,  samples 
 and   prices  will   be  sent  upon  request. 


January  14,  1933 


Motion  Picture  Herald 


37 


The  Music  Hall 


{Continued  from  page  10) 

room.  On  the  second  mezzanine  a  women's 
powder  room  has  painted  wall  decorations 
by  Yasuo  Quniyioshi.  The  men's  smolcing 
room  on  the  same  level  has  a  wallpaper  de- 
sign, "Nicotine,"  painted  on  aluminum  foil 
paper  by  Donald  Deskey.  On  the  top  level 
a  smoking  room  with  leather  walls  has  a 
sand  fresco  decoration  by  Buk  Ulreich  de- 
picting the  Wild  West.  On  this  level  is 
also  a  women's  powder  room  with  a  deco- 
ration by  Henry  Billings. 

The  stage  is  144  feet  wide  and  80  feet 
deep.  The  stage  proper  consists  of  three 
elevators  with  a  sectional  revolving  stage 
built  in,  so  constructed  that  when  the 
three  stage  elevators  are  locked  together 
electrically,  they  travel  as  one  elevator  with 
the  revolving  stage  working  while  the  ele- 
vators are  being  sent  up  and  dow^n  as  one 
unit. 

Directly  in  front  of  the  stage  proper  is 
the  orchestra  elevator  with  a  range  of  30 
feet  below  and  15  feet  above  stage  level. 
This  elevator  carries  on  it  a  band  car  built 
to  conform  to  the  shape  of  the  elevator, 
which  can  be  run  under  the  auditorium 
to  a  storage  space  built  for  it,  or  can  travel 
at  sub-basement  level  under  the  proscenium 
arch  to  a  heavy  steel  and  asbestos  curtain 
which  rises  under  the  stage  floor  and  allows 
the  band  car  to  run  back  onto  any  one  of 
the  three  large  stage  elevators  and  be  taken 
up  to  the  stage  or  above  it.  The  elevators 
are  operated  by  hydraulic  plungers  and  are 
controlled  from  the  stage  manager's  board, 
with  push  button  control,  and  indicators 
informing  the  control  board  operator  of 
their  position. 

The  contour  curtain,  designed  by  Ted 
Weidhass,  is  an  interesting  feature  of  the 
stage  equipment.  The  curtain  was  con- 
ceived principally  to  eliminate  the  formal 
horizontal  lines  of  the  ascending  drop  cur- 
tains, so  long  used,  and  also  to  do  away 
with  the  conventional  draw,  or  so-called 
tableaux  curtains.  It  can  be  arranged  to 
open  at  many  points,  thus  focusing  atten- 
tion on  various  characters  or  scenes  on  the 
stage.  It  is  controlled  by  thirteen  draw 
lines  which  operate  by  special  motors,  to 
block  out  certain  parts  or  to  reveal  con- 
spicuous incidents. 

The  cydorama,  a  steel  frame  covered 
with  composition  pressed  wood,  measures 
117  X  75  feet.  It  is  raised  by  an  electric 
hoisting  machine  to  clear  the  rear  projec- 
tion booth  so  that  the  booth  may  be  used 
for  lighting  efFects.  Disappearing  footlights 
are  operated  by  a  motor  drive  and  when 
level  become  part  of  the  stage  floor.  (With 
the  band  car  in  use  at  the  back  stage,  there 
is  a  flush  stage  from  back  wall  to  orchestra 
rail).  The  footlights  may  be  revolved  and 
a  beam  of  light  thrown  to  the  top  of  the 
proscenium  arch. 

Two  Wurlitzer  organ  consoles  are  set 
in  niches  at  either  side  of  the  proscenium 
arch.  They  can  be  pushed  forward  on  a 
runway  at  stage  level,  and  when  not  in  use, 
run  back  into  niches  and  the  openings  cov- 
ered by  decorative  curtains. 


In  ROCKEFELLER  CENTER 

In  addition  to  the  complete 
stage  equipment  for  the  Radio 
City  Music  Hall,  the  Peter  Claric 
organization  was  also  called 
upon  to  manufacture  and  install 
all  stage  equipment  for  the 
new  ROXY  Theatre  in  Rocke- 
feller Center. 

No  matter  how  large  or  small 
your  stage  equipment  needs 
may  be,  it  will  pay  you  to  con- 
sult with  Peter  Clark. 

Correspondence  Invited 


UnreTouched  photograph  of  Contour  Curtain,  60  ft.  wide,  77  ft.  high, 
in  the    new    Roxy  Theatre,    produced   and   installed    by   Peter  Clark. 


Peter 
Clark, 
Inc. 

"Stage  Equipment  with  a  ReputatUa" 

542  WEST  30TH  STREET 
NEW  YORK,  N.  Y. 


The  Standard  Texts 
Covering  the  Entire  Science 
of  Projection 


Vols.  1  and  2------- 

Vol.  3  (on  sound  only)  -  -  - 
Combination  price  (the  3  volumes) 
Building  Theatre  Patronage  - 

(By  BARRY  &  SARGENT) 


$  6.20 
$  5.10 
$10.20 
$  5.10 


RICHARDSON'S  MOTION 
PICTURE  HANDBOOKS 

We  Are  Handling  Them  for  the  Convenience  of  the  Trade 

1790  Broadway 
New  York,  N.  Y. 


In  Ticket  Machines  it's — 

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AUTOMATIC 

In  Theatres  it's — 

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ROXY-RADIO  CITY 


TICKET    REGISTER  CORP. 


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for  as  little  as 


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1600  BROADWAY,  NEW  YORK  CITY 
Export:  120  Liberty  St.,  New  York  City 
Cable  address:    "SOSOUND,"  New  York 


38  Better  Theatres  Section  January  14,  1933 

NEW  THEATRE  PROJECTS 


FOLLOWING  is  a  list  of  new 
projects  in  motion  picture  theatre  construc- 
tion compiled  from  reports  available  on 
January  10.  The  list  also  includes  re- 
modeling projects  and  contracts  awarded. 
An  asterisk  before  an  item  indicates  that 
additional  information  has  been  received 
since  a  previous  report. 

'         Theatres  Planned 

Massachusetts 
BROOKLYN  —  Owner,  care  C.  P. 
Coughlan,  100  Milk  street,  Boston,  Mass., 
contemplates  erecting  an  up-to-date  picture 
theatre  at  147  Harvard  street.  Private 
plans.   Estimated  cost,  $350,000. 

Michigan 

MT.  CLEMENS— Leo  Krim,  who  is 
prominent  in  Michigan  theatre  circles,  and 
now  operating  the  Lasky  and  Plaza  The- 
atres in  Detroit,  recently  acquired  site  for 
the  erection  of  a  new  picture  theatre.  Re- 
ported that  construction  work  will  start  in 
early  spring. 

New  York 
BRIGHTON  BEACH  —  C.  Sand- 
bloom,  145  West  Forty-fifth  street,  New 
York,  has  prepared  plans  for  E.  N.  Rugoff 
and  H.  Becker,  233  West  Forty-second 
street,  New  York,  for  a  new  theatre  to 
occupy  site  120  by  200  feet  at  Boardwalk 
and  Coney  Island  avenue.  House  will 
have  seating  capacity  of  approximately 
1,600. 

North  Carolina 
WINSTON-SALEM— Plans  are  being 
considered  by  the  Pilot  Real  Estate  Com- 
pany for  the  erection  of  an  up-to-date  the- 
atre for  colored  patrons.  Project  to  be 
located  in  the  vicinity  of  Fourth  and 
Chestnut  streets.  Architect  and  cost  to  be 
announced  later. 

Vermont 

*ST.  JOHNSBURG.— Plans  to  re- 
build the  Globe  Theatre  have  been  post- 
poned for  several  months.  Estimated  cost, 
$150,000. 

Canada 

CALGARY,  ALTA.— Plans  are  being 
considered  by  Empress  Theatre  for  the  con- 
struction of  a  new  theatre  and  store  build- 
ing. Architect  and  location  to  be  an- 
nounced later.    Estimated  cost,  $150,000. 

Contracts  Awarded 

Indiana 

GARY  —  Kondray  Brothers  have 
awarded  the  contract  to  W.  Thomas,  4357 
Washington  street,  for  the  erection  of  a 
two-story  brick  picture  theatre,  store  and 
office  building.  Project  is  located  at 
Twelfth  street  and  Broadway.  Estimated 
cost,  $110,000. 

Missouri 

LUXEMBURG— F.  Wehrenberg,  3114 
Illinois  avenue,  has  awarded  the  general 


contract  to  F.  Voviol,  128  West  Koeln 
street,  St.  Louis,  Mo.,  for  the  erection  of 
a  one  and  two-story  brick  theatre,  store  and 
office  building,  60  by  140  feet.  Project  to 
be  located  on  Lemay  Ferry  road.  Cost 
estimated  to  exceed  $75,000. 

New  York 

BROOKLYN— J.  P.  Day,  Inc.,  67 
Liberty  street.  New  York,  has  awarded 
separate  contracts  for  the  erection  of  a  four- 
story  theatre,  store  and  office  building  at 
Brighton  Beach  avenue  and  Hoff  street. 
C.  A.  Sandbloom,  architect,  145  West 
Forty-fifth  street,  New  York.  Estimated 
cost,  $225,000. 

COHOES — Louis  Kappa,  who  operates 
the  Regent  Theatre  at  Albany,  N.  Y.,  has 
about  completed  a  new  house  here,  with 
seating  capacity  of  800. 

Texas 

HUNTSVILLE— Property  known  as 
the  J.  E.  Allen  building,  formerly  occupied 
as  a  grocery  store,  has  been  converted  into 
a  modern  picture  theatre.  It  has  been 
named  the  Sam  Houston  Theatre. 

Canada 

TORONTO,  ONT.— Hyman  Freed- 
man  has  about  completed  a  new  theatre, 
with  seating  capacity  of  800.  It  has  been 
named  the  Circle. 

Remodeling 

California 

PINOLO — James  Hill,  who  recently 
leased  the  Pinolo  Theatre,  has  improved 
and  reopened  the  house. 

Iowa 

CEDAR  RAPIDS— F.  W.  Fite,  who 
recently  took  over  operating  the  Strand 
Theatre,  has  brought  the  house  up-to-date 
by  installing  new  sound  equipment. 

WEBSTER  CITY— The  Isis  Theatre, 
which  was  recently  closed  for  improve- 
ments, has  reopened. 

Kansas 

GALENA— The  Maywood  Theatre  has 
been  remodeled  and  redecorated. 

PARSONS— The  Uptown  Theatre,  a 
Dickinson  house,  has  been  remodeled  and 
redecorated. 

Maryland 

ESSEX — Paul  Caplan,  who  recently  ac- 
quired the  Electra  Theatre,  a  suburban 
house,  has  made  extensive  improvements. 

Massachusetts 
MATTAPAN— Rialto    Theatre  has 
been  remodeled  and  reopened. 

Minnesota 
WARREN — New  equipment  was  re- 
cently installed  in  the  Strand  Theatre. 

Missouri 

CRANE — New  improvements  and  some 
interior  decorating  was  recently  made  to 
the  Plaza  Theatre. 


New  Jersey 
NEWARK  — The  Rialto  Theatre, 
owned  by  the  Rafferty  estate,  and  closed 
by  Warners  about  two  years  ago,  has  been 
renovated  and  reopened  by  William  Shir- 
ley, prominent  theatre  man  of  Schenectady, 
N.  Y. 

New  York 

CLAYVILLE— The  ClayviUe  Opera 
House  is  being  renovated  and  will  be  re- 
opened with  pictures.  House  will  be  oper- 
ated by  Earl  Brennan. 

OSWEGO  —  Harry  Simon,  who  was 
formerly  manager  of  the  Richardson  The- 
atre, recently  opened  the  old  Gem  The- 
atre. Extensive  improvements  have  been 
made  to  the  house  and  name  changed  to  the 
State. 

SYRACUSE— The  Arcadia  Theatre, 
closed  for  the  past  two  years,  has  been  re- 
novated and  reopened  by  Morris  Fitzer. 

SYRACUSE— Nate  Robbins,  well 
known  in  upper  New  York  State,  recently 
reopened  the  Syracuse  Theatre.  House 
has  been  remodeled  and  renamed  the  Ritz. 

Ohio 

NEW  LEXINGTON  —  The  Parry 
Theatre,  formerly  owned  by  Carl  Gross, 
has  been  extensively  improved  and  reopened 
by  G.  M.  Davie. 

Oklahoma 

GUTHRIE— Mrs.  J.  M.  Fife,  who  re- 
cently took  over  the  Guthrie  Theatre,  has 
improved  the  house  and  installed  some  new 
equipment. 

Oregon 

ONTARIO— The  Majestic  Theatre 
has  been  practically  rebuilt,  remodeled  and 
reopened  by  G.  C.  Knight. 

Pennsylvania 
LEBANON  —  Extensive  improvements 
were  recently  completed  to  the  Capitol 
Theatre.     House   is   owned   by  Samler 
Brothers.    J.  L.  Gring  is  manager. 

Texas 

EDINBURG— The  Valley  Theatre  has 
been  brightened  up  with  new  decorations. 

McKINNEY— The  Arcade  Theatre 
has  been  improved  with  new  decorations. 

Utah 

SALT  LAKE  CITY— Extensive  im- 
provements have  been  made  to  the  Gem 
Theatre,  and  100  de  luxe  chairs  installed. 
W.  E.  Shippley  is  manager. 

SALT  LAKE  CITY— The  Sun  The- 
atre, formerly  operated  by  H.  L.  Blyden, 
but  recently  taken  over  by  J.  Stanford 
Whooton,  has  been  remodeled  and  re- 
opened. 

PF  ashington 

TACO  MA  —  Approximately  $15,000 
has  been  expended  for  improvements  to  the 
Temple  Theatre.  House  was  recently  ac- 
quired by  John  Hamrick. 


January  14,  1933 


Motion  Picture  Herald 


39 


ALPHABETICAL  LIST  OF  ADVERTISERS 


American  Seating  Company   35    LeRoy  Sound  Equipment  Corp, 


26 


B 

Block  Company,  M.  A   36 


M 

Mellaphone  Corporation    29 

Moore,  William  N   36 


Carbon  Products,  Inc..   33 

Clark,  Peter,  Inc   37 


Da-Lite  Screen  Company   31 


Enterprise  Optical  Mfg.  Co  Fourth  Cover 


Garver  Electric  Company   36 

General  Seating  Company   36 

H 

Hall  &  Connolly   30 

Heywood-Wakefield  Company    23 

I 

International  Projector  Corporation.  .Second  Cover 
Irwin  Seating  Company   6 

K 

Kendall  &  Dasseville,  Inc  Third  Cover 

Kliegl  Brothers    25 


N 

National  Carbon  Company   3 

National  Theatre  Supply  Company   33 

Noris  Carbon  Company,  Inc   29 


Ortho-Krome  Screen  Company   25 


Platter  Sound  Products  Corporation   30 

Projection  Optics  Company,  Inc   32 


RCA-Victor  Company    5 


Standard  Ticket  Register  Corp   37 

S.  O.  S.  Corporation   37 

Strong  Electric  Corporation    29 


Theatre  Supply  and  Service  Co.,  Inc 


26 


York  Safe  and  Lock  Company   32 


Among  Contributors  to  This  Issue: 


^  Eugene  Clute  {The  RKO  Roxy  Theatre), 
whose  article  on  this  Radio  City  theatre  was 
begun  in  the  December  17,  1932,  issue,  is  an 
editor  and  writer  in  the  architectural  field  well 
known  in  New  York  building  construction 
circles.  He  has  been  an  editor  of  architectural 
publications  and  is  the  author  of  several  books 
on  architecture.  He  has  closely  followed  the 
Radio  City  project  since  its  inception. 
%  Leo  T.  Parker  {Late  Court  Cases  Affecting 
Theatres)  is  a  regular  contributor  to  Better 


Theatres  on  legal  subjects  of  specific  interest 
to  theatre  operators.  His  article  in  this  issue 
is  a  digest  of  recent  decisions,  which  he  is  alter- 
nating with  discussion  of  certain  general  and 
basic  phases  of  law  important  in  theatre  opera- 
tion. Mr.  Parker  is  a  Cincinnati  attorney. 
^  Harold  Nye  {A  Plan  Developed  for  a 
Modern  Projection  Installation)  is  an  electrical 
engineer  who  has  been  associated  with  the 
projection  installations  of  the  newer  Warner 
Brothers  theatres  on  the  Pacific  Coast. 


40 


Better  Theatres  Section 


January  14,  1933 


WHERE  TO  BUY  IT 


ACCOUNTING  SYSTEMS 

Easy    Method    Ledger  System 
ACOUSTICAL,  PRODUCTS 

The  Celotex  Company 

The  Insulite  Company 

Johns-Manvilte  Corporation 

National  Rue  Mills.  Int. 

Union  Fibrt  Sales  Company 

Unittd  Stales  Gypsum  Company 

Western  Felt  Works 

Wood  Conversion  Company 
ADTEKTISINO  NOVELTIES 

Braxel  Novelty  Manufacturing  Co. 

Edward  I.  Plottle  &■  Co. 

Pyroloid  Sales  Company 
AIR  CONUITIOMNO  EQUIPUENT 

Auditorium  Conditioning  Corporation 

Carrier  Engineering  Corporation 

Kooler-Aire  Engineering  Corporation 

Supreme  Heater  Sf  Ventilating  Company 

Typhoon  Air  Conditioning  Co. 

Wittenmeier  Machinery  Company 
AISLE  LIOUTS 

Kausalite  Manufacturing  Company 
AMPLIFIERS 

A-C  Masterpack  Company 

Mellaphone  Corporation 

Operadio  Manufacturing  Company 

The  Radiari  Corporation 

Webster  Company 
AUTOMATIC  CURTAIN  CONTROL 

Automatic  Devices  Company 

Bruckner-Mitchell,  Inc. 

EconoQuipment  Manufacturing  Company 

Tiffin  Scenic  Studios 

Vallen  Electrical  Company,  Inc. 
BANNERS,  SIGNS 

H.   Dryfhout  Company 
CAMERAS  AND  PROJECTORS 

Bell  and  Howell  Company 

Andre  DeBrie,  Inc. 

International  Projector  Corporation 
OAUKO.NM 

Carbon  Products,  Inc. 

National  Carbun  Company 

Noris  Carbon  Company,  Inc. 
CARBON  ADAPTERS 

Best  Devices  Company 
CARPETS 

Biaelow-Sanford  Carpet  Company,  Inc. 

Mohawk  Carpet  Mills 

Wm.  Slater.  Jr. 
W.  *  J.  Sloane 
CARPET  CUSHIONING 

The  Celotex  Company 

Clinton  Carpet  Company 

National  Rug  Mills,  Inc. 
Western  Felt  Works 
CEMENT  FOR  FASTENING  CHAIRS 

General  Seating  Company 
CHAIR  ANCHOR  BOLTS 

Chicaao  Expansion  Bolt  Company 
CHANGEABLE  LETTERS 
Crystalite  Products  Corporation 

Friedley-Voshardt  Company 

Metal  Products.  Inc. 
CHANOEOVERS 

Apasco  System 
Basson  Sr  Stern 

Bssannay  Electric  Manufacturing  Co. 

GoldE  Manufacturing  Company 

Guercio  and  Barthel 
CLEANING  COMPOUND 

/.  B.  Ford  Company 
COLOR  HOODS 

Reynolds  Electric  Company 
CUTOUT  MACHINES 

International  Register  Corporation 
DIMMERS 

Cutler-Hammer.  Inc. 

Reynolds  Electric  Company 
DOUBLE  BEARING  ASSEMBLY 

International  Projector  Corporation 

Lavezzie  Machine  Works 
DOUBLE  BEARING  MOYEUENTS 

Guercio  and  Pnrihel 

International  Projector  Corporation 
DRAPERIES 

Tiffin  Scenic  Studios 
EARPHONES 

Hearing  Devices  Corporation 

Western   Electric  Company 
EFFECT  MACHINES 

Brenkert  Light  Projection  Company 

Chicago  Cinema  Equipment  Company 

Kliegl  Brothers 
ELECTRIC  FLASHERS,  COLOR  HOODS 

Eagle  Sign  Company 

Reynolds  Electric  Company 

Time-O-Stat  Controls  Company 
ELECTRIC  PICKUPS 

The  Audak  Company 

Best  Manufacturing  Company 

Webster  Electric  Company 
EMERGENCY  LIGHTING  SYSTEMS 

Electric  Storage  Battery  Co. 

Century  Electric  Company 

ENGINEERING  8EKVIOB 

Kendell  &  Dasseville,  Inc. 

S.  S.  Sugar 
EQUIPMENT  SUPPLIES 

E.  E.  Fulton  Company 

Guercio  and  Barthel 

Monarch  Theatre  Supply  Company 

Movie  Supply  Company 

National  Theatre  Supply  Company 

S.  O.  S.  Corporation 


FANS,  VENTILATING 
Century  htectru  Company 
J    A     Tannenbaum.  Inc. 
Vallen  Electrical  Company,  Inc. 
FILM  CEMKNT 

F.   B.  Griffin 
FILM  I'KOrRSSING  MACHINES 

Andre  DeBrie,  Inc. 
FILM  SCALKM 

Film  Scale  Company 
FILM  STOCK 
Agfa  Raw  Film  Corporation 
DuPont  Film  Mfg.  Corporation 
Eastman  Kodak  Company 
FIRE  PREVENTION 
Film  Fire  Prevention  Company 
Sentry  Safety  Control  Corporation 
FRAMING  LIGHT  SHIELDS 
GoldE  Manufacturing  Company 
Guercio  and  Barthel 
GENERATORS 
Automatic  Devices  Company 
General  Electric  Company 
Hertner  Electric  Company 
Roth  Brothers  &  Company 
Westinghouse  Elec.  Sr  Mfg.  Company 
HORNS  AND  SPEAKERS 
Operadio  Manufacturing  Company 
Racon  Electric  Company.  Inc. 
Wriaht-DeCoster.  Inc. 
INTERIOR  DKCORATIONS 
Armstrong  Studios,  Inc. 
J.  A.  Torstenson  6r  Company 
Novelty   Scenic  Studios 
B.  F.  Shearer  Company 
LAMPS,  HIGH  INTENSITY 

Brenkert  Light  Projection  ComPany 
Hall  Sr  Connolly.  Inc. 
International  Projector  Corporation 
LAMPS,  KKKLKtTINO  ARC 
Brenkert  Light  Projection  Company 
The  J.  E.  McAuley  Manufacturing  Company 
Strong  Electric  Corporation 
LENS  MOUNTS 

GoldE   Manufarturine  Company 
International  Projector  Corporation 
LENSES 

Pausch  tr  T.omb  Optical  Company 
General  ScientiAe  Corporation 
Ilex  Optical  Company 
Protection  Optics  Corporation 
Simpson  Instrument  and  Lens  CorPormti&n 
MATS  AVI)  RIWFKS 
International  Projector  Corporation 
Rub-Tex  Products  Company 
MAZDA  REGULATORS 
Garver  Electric  Company 
International  Projector  Corporation 
ORGANS 

George  Kilgen  &  Sons,  Inc. 
The  Page  Organ  Company 
Rudolph    Wurlitser  Company 
ORGAN  HEATERS 
Kausalite  Manufacturing  Company 
Prometheus  Electric  Co. 
Time-O-Stat  Controls  Corporation 
PATENT  ATTORNEYS 

William  N.  Moore 
PHOTO  ELECTRIC  CELLS 
Continental  Electrical  Company 
Herman  A.  DeVry  Company 
Duovac  Radio  Tube  Comrany 
General  Scientific  Corporation 
G'M   l.aboraturies.  Inc. 
International  Projector  Corporation 
Telephuto  and  Television  Corporation 
POSTER  PROJECTORS 
Bausch  &  Lomb  Optical  Co. 
A.  fr  B.  Smith  Company 
F.  D.  Kees  Mfg.  Company 
PROJECTION  MACHINE  PARTS 
International  Projector  Corporation 
Motion  Picture   Machine  Company 
Lafezzie  Machine  Works 
PROJECTORS 
Andre  Debrie,  Inc. 
Enterprise  Optical  Mfg.  Co. 
E.  E.  Fulton  Company 
Holmes  Projector  Company 
^IXLVVS.''"""'  Protector  Corporation 
PUBLIC  ADDRESS  SYSTEMS 
Associated  Engineering  Lmboratories 
Operadio  Manufacturing  Company 
Racon  Electric  Co.,  Inc. 
RAILINGS,  GRILLES 

Zero  Valve  and  Brass  Corporation 
RECTIFIERS 
Forest  Electric  Corporation 
Garver  Electric  Company 
International  Projector  Corporation 
REELS 
E.  E.  Fulton  Company 
Universal  Electric   Welding  Co. 
REEL  END  SIGNALS 

R^WmDEts  '''"'»^-'»""''  f^ompany 

Film  Processing  Machine  Corporation 

E.  E.  Fulton  Company 

GoldE  Manufacturing  Companv 

International  Projector  Corporation 
RHEOSTATS 

Hoffman  &  Soons 

International  Projector  Corporation 
SAFES,  THEATRE 

York  Safe  &  Lock  Company 
SAFETY  LADDERS 

Dayton  Safety  Ladder  Company 

Patent  Scaffolding  Company 


SCHOOLS 

New  York  Institute  of  Photography 

RCA   Institutes.  Inc. 

Theatre  Managers  Institute 
SCREENS 
Da-Lite  Screen  Company 
Ortho-Krome  Screen  Company 
Raven  Screen  Corporation 

Walker- A  merican  Corporation 
SCREEN  KKSURFACINO 
The  Motion  Picture  Screen  Returfacing  Co. 
Ra\tex  Screen  Process  Company 
SEATS 
American  Seating  Company 

The  A.  H.  Andrews  Company 

General  Seating  Company 
Heywood- Wake  field  Company 

Ideal  Seating  Company 

The  Irwin  Seating  Company 

Standard  Manufacturing  Company 

Wisconsin  Chair  Company 
SIGNS— ELECTRIC 

Flexlume  Corporation 

General  Scientific  Corporation 

Metal  Products.  Inc. 

Milne  Electric  Company 
SLIDES 

National  Studios,  Inc. 

Quality  Slide  Company 

RadiO-Mat  Slide  Company 

Standard  Studios 
SPEED  INDICATORS 

Essannay  Electric  Manufacturing  Co. 

International  Projector  Corporation 

Mellaphone  Corporation 
SOUND    REPRODUCING  SYSTEMS 

Associated  Engineering  Laboratories 

Bestone.  Incorporated 

Canady  Sound  Appliance  Co. 

Enterprise  Optical  Manufacturing  Co. 

General  Talking  Pictures  Corporation 

Gates  Radio  Sr  Supply  Company 

Good-All  Electric  Mfg.  Company 

Holmes  Projector  Company 

International  Projector  Corporation 

The  Kolograph  Company 

LeRoy  Sound  Equipment  Corporation 

Lincrophone  Co.,  Inc. 

Mellaphone  Corporation 
Platter  Sound  Products  Co. 
RCA  Virtor  Company,  Inc. 

Scott-Ballantyne  Company 

S.  O.  S.  Corporation 

Sound  Service  Company 

Powers  Cinephone  Equipment  Co. 

Universal  Sound  System.  Inc. 

Weber  Machine  Corporation 

Western  Electric  Company 
SOUND  EQUIPMENT  ACCESSORIES 

A-C  Masterpack  Company 

Essannay  Electric  Manufacturing  Company 

G-M  Laboratories.  Inc. 

International  Projector  Corporation 

Operadio  Manufacturing  Company 

Radiart  Corporation 

S.  O.  S.  Corporation 

The  Sonolux  Company 

Telephoto  and  Television  Corporation 
STAGE  AND  ORCHESTRA  LIFTS 

Brenkert  Light  Projection  Company 

Bruckner-Mitchell.  Inc. 

Peter  Clark,  Inc. 

STAGE  LIGHTING  EQUIPMENT 
Prank  Adam  Electric  Company 

Belson  Mfg.  Company 

Chicago  Cinema  Equipment  Company 

Hub  Electric  Company 

Kliegl  Brothers 

Major  Equipment  Company 

Reynolds  Electric  Company 
STAGE  RIGGING  HARDWARE 

/.  H.  Channon  Corporation 

Peter  Clark.  Inc. 

Ktemm  Manufacturing  Corporation 

Vallen  Electrical  Co.,  Inc. 
STAGE  SCENERY 

Armstrong  Studios.  Inc. 

Novelty  Scenic  Studios 

Tiffin  Scenic  Studios 
THEATRE  PRINTING,  PROGRAMS 

Exhibitors  Printing  Service 

National  Program  6r  Printing  Company 

The  Showman's  Press 

The  Vitaprint  Company 

THEATRE  SEAT  REPLACEMENTS 

General  Seating  Company 
TICKETS 

The  Standard  Ticket  Register  Corp. 
TICKET  MACHINES 

General  Register  Corporation 

The  Standard  Ticket  Register  Corp. 
UNIFORMS 

Chicago  Uniform  and  Cap  Company 

Gemsco 

Maier-Lavaty  Company 
UPHOLSTERY  PRODUCTS 

L.  C.  Chase  Sr  Company 
VARIABLE  SPEED  PULLEYS 

Horton  Manufacturing  Company 
VENDING  MACHINES  AND  SCALES 

Watling  Scale  Manufacturing  Company 
VENTILATING  EQUIPMENT 

Arctic  Nu-Air  Corporation 

Auditorium  Conditioning  Corporation 

Blizzard  Sales  Company 

Kooler-Aire  Engineering  Corporation 

Lakeside  Company 

Scott-Ballantyne  Company 

Supreme  Heater  Sr  Ventilating  Company 

Tilts  Air  Conditioning  Corporation,  Ltd. 

Typhoon  Air  Conditioning  Company,  Inc. 

Wittenmeier  Machinery  Company 


January  14,  1933 


Motion  Picture  Herald 


41 


BETTER  THEATRES  CATALOG  BUREAU 

"Better  Theatres"  ofFers  on  this  page  an  individual  service  to  its  readers.  Detailed  information  and  catalogs  concerning  any 
product  listed  herewith  will  be  sent  to  any  theatre  owner,  man  ager,  architect  or  projectionist.  Just  fill  in  the  coupon  below  and 
mail  to  "Better  Theatres"  Division  of  Motion  Picture  Herald.  Readers  will  find  that  many  of  the  products  listed  by  this 
Bureau  are  advertised  in  this  issue. 


1  Aetouatlnt  lyitenM 

2  Aceuiticil  IntUllatltn. 
8  Adapter!,  mazda. 

4  Adding,  calculatina  ■uhlat*. 

5  Admixlon  slant. 

•  Addrettloo  machlnw, 
7  Advartliing  nevaltlu. 

•  AdvertUIng  projatton. 

•  All  aonditionlng  (QuIpntBt. 
It  Aiile  llghta. 

II  Aide  rep*. 
It  Ampllflera. 

13  Arc  lampt,  raflaetlai. 

14  Arthltectural  servlea. 
IB  Are  regulators. 

U  Artlflclal  plants,  flowers. 

17  Automatic  curtain  control. 

18  Automatic  projection  cutout*. 
IB  Automatic  sprlnkUr*. 

B 

20  Balloons,  advertising, 

21  Banners. 

22  Baskets,  decoratlv*. 

23  Batteries. 

24  Bell-buzzer  signal  system*. 

25  Blocks,  pulleys,  ttaga-riiglni. 

26  Blowers,  hand. 

27  Boilers. 

26  Bolts,  chair  anchor. 

29  Booths,  projection. 

30  Booths,  ticket. 
SI  Box  office  safes. 

82  Brass  grills. 

83  Brass  rails. 

34  Brokers-Theatre  pronotlon. 

35  Bulletin  boards,  changaabl*. 


86  Cable. 

87  Cabinets. 
38  Camera*. 

89  Canopies  for  front*. 

40  Carbons. 

41  Carbon  sharpener*. 

42  Carbon  wrenche*. 

43  Carpets. 

44  Carpet  cuehlen. 

45  Carpet  cleaning  cempeuad. 

46  Carpet  covering. 

47  Cases,  film  shipping. 

48  Cement,  film. 

49  Cement  for  fastening  chair*. 

60  Chair  covers. 

61  Chairs,  wicker. 

52  Chair*,  thtatr*. 

53  Change  makers. 

54  Changeable  letter*. 

55  Change  overs. 

56  Cleaning  compound*. 
67  Color  hoods. 

58  Color  wheel*. 

59  Condenser*. 

60  Controls,  volume. 

•I  Cutout  machines,  dieplay. 


62  Data  strips. 

63  Decorations. 

64  Dimmers. 

•5  Disinfectants — perfumed. 


66  Display  cutout  mathlaa*. 

67  Doors,  flreproef, 

68  Draperies. 

69  Drinking  fountain*. 

70  Duplicating  machlaat, 

71  Dynamic  speaker*. 


72  Earphones. 

73  Effect  machino*. 

74  Electric  measuring  laitroBOBta. 

75  Electric  fans. 

76  Electrical  flower*. 

77  Electric  pickups. 

78  Electric  power  generatlni  plaat. 

79  Electrical  recording. 

80  Electric  elgns. 

81  Electric  signal  and  control  ty*t*m*. 

82  Emergency  lighting  plaat*. 

83  Engineering  service. 

84  Exit  light  signs. 


85  Film  cleaning  machin**. 

86  Film  processing  maehlnv*. 

87  Film  rewinders. 

88  Film  splicing  machloo*. 

89  Film  tools. 

90  Fire  extinguisher*. 

91  Fireproof  curtains. 

92  Fireproof  doors. 

93  Fireprooflng  material*. 

94  Fixtures,  lighting. 

95  Flashers,  eiectrle  *lgB. 

96  Flood  llghtlag. 

97  Floorliglits. 

98  Floor  covering. 

99  Floor  runners. 

100  Flowers,  arllflclal. 

101  Footlights. 

102  Fountains,  decoratlv*. 

103  Fountains,  drinking. 

104  Frames-poster,  lobby  display. 

105  Furnaces. 

106  Furniture,  theatre. 

107  Fuses. 


108  Gelatine  sheets. 

109  Geaeraters. 

1 10  Grilles,  brass. 

1 1 1  Gummed  label*. 

112  Gypsum  product*. 

H 

1 13  Hand  driers. 

114  Hardware,  stag*. 

115  Hearing  devices. 

1 16  Heating  systems. 

117  Horns. 

1 18  Horn  lifts  and  tower*. 

I 

119  Ink,  pencil*  for  *lld««. 

120  Insurance. 

121  Interior  decorating  tervle*. 

122  Interior  lllumlnatad  elgns. 


123  Janitors  iuppll**. 


124  Ladders,  safety, 

125  Lamps,  decorative. 

126  Lamp  dip  coloring. 

127  Lamps,  general  lighting. 

128  Lamps,  incandescent  prejaetloa. 

129  Lamps,  high  Intensity. 

130  Lamps,  reflecting  are. 

131  Lavatory  equipment,  lurnlshlag*. 

132  Ledgers,  theatr*. 

133  Lenses. 

134  Letters,  changeable. 

135  LIghu.  exit. 

136  Lights,  spot. 

137  Ligliting  fixtures. 

IBS  Lighting  systems,  coapUt*. 

139  Linoleum. 

140  Liquid  soap. 

141  Liquid  soap  container*. 

142  Lithographers. 

143  Lobby  display  frame*. 

144  Lobby  gazing  balls. 

145  Lobby  furniture  and  decoration*. 

146  Lobbjf  merchandising. 

147  Lockers. 

148  Luminous  number*. 

149  Luminous  signs,  interior,  axtarlor. 


150  IHachlnes,  display  cutout. 
191  Machines,  ticket. 

152  Machines,  pop  corn. 

153  Machines,  vending. 

154  Marble. 

155  Marquee. 

156  Mats  and  runners. 

157  Mazda  projection  adapter*. 

158  Mazda  regulators. 

159  Metal  lath. 

160  Metal  polish. 

161  Motors,  electric. 

162  Motor  generators. 

163  Motors,  phonograph. 

164  Motion  picture  cable. 

165  Musical  Instruments. 

166  Music  publishers. 

167  Music  Stand*. 


168  Needles,  phonograph. 

169  Novelties,  advertising. 

170  Nursery  furnishings  and  aqnlpmant. 


171  Oil  burner*. 

172  Orchestra  pit  fitting*,  fural*lila8*. 

173  Organs. 

174  Organ  novelty  elide*. 

175  Organ  lifts. 

176  Organ  heaters. 

177  Orgamental  fountalat. 

178  Ornamental  metal  work. 


179  Paint,  screen. 

180  Paper  drinking  eap*. 


181  Paper  towel*. 

182  Perfumers. 

183  Phonograph  motors. 

184  Phonograph  needles. 

185  Phonograph  tumtabl**. 

186  Photo-electrle-ceil*. 

187  Photo  frames. 

188  Pianos. 

189  Plastic  fixtures  and  deearatlons. 

190  Plumbing  fixtures. 

191  Pop-corn  machines. 

192  Positive  Aim. 

193  Posters. 

194  Poster  frames. 

195  Poster  lights. 

196  Poster  paste. 

197  Portable  projectors. 

198  Pottery,  decorative. 

199  Portable  sound  equipment. 

200  Power  generating  plant*. 

201  Printing,  theatre. 

202  Programs. 

203  Program  covers. 

204  Projection  lamps. 

205  Projection  machine*. 

206  Projection  machine  parts. 

207  Projection  room  equipment. 

208  Public  address  systeait. 


209  Radiator  cover*. 

210  Rail*,  bra**, 

21 1  Rails,  rope. 

212  Rectifiers. 

213  Reconstruction  service. 

214  Records. 

215  Record  cabinets. 

216  Recording,  electrical. 

217  Redecorating  service. 

218  Reflectors. 

219  Refurnishing  service. 

220  Regulators,  Mazda. 

221  Reels. 

222  Reel  and  signals. 

223  Reel  packing,  carrying  eases. 

224  Resonant  orchestra  platform. 

225  Reseating  service. 

226  Rewinders,  flim. 

227  Rheostats^ 

228  Rigging,  *tage. 


229  Safes,  box  offlce. 

230  Safes,  flim. 

231  Safety  ladder*. 

232  Scales. 

233  Scenery,  stage. 

234  Scenic  artists'  servl**. 
233  Schools. 

236  Screen  masks  and  iBodlfler*. 

237  Screen  palnL 

238  Seat  covers. 

239  Seat  Indicators,  vaoaat. 

240  Signs,  directional. 

241  Signs,  marquee. 

242  Screens. 

243  Seats,  theatre. 

244  Signs,  parking. 

245  Signals,  reel  and. 

246  Sign  flashers. 

247  Sign  lettering  service. 


248  Slide*. 

249  Slide  ink,  penell*. 

250  Slide  lanterns. 

251  Slide  making  autflts. 

252  Slide  mats. 

253  Shutters,  metal  fir*. 

254  Soap  container*,  liquid. 

255  Sound  equipment,  caaplat*. 

256  Sound-proof  Installatloa. 

257  Speakers,  dynamic. 

258  Speed  Indicator*. 

259  Spotlights. 

260  Spring  seats,  Interehangeabl*. 

261  Stag*  doors-valaa***,  at*. 

262  Stage  ilghtiag  equipment. 

263  Stage  lighting  tystems. 

264  Stage  rigging-bloeks,  pulleys. 

265  Stage  scenery. 
268  Stair  treads. 

267  Statuary. 

268  Stereopticons. 

269  Sweeping  compounds. 

270  Switchboards. 

271  Switches,  automatic. 


272  Tapestries. 

273  Telephone.  Inter-cemmuaieatlag. 

274  Temperature  control  apparato*. 

275  Terra  cotta. 

276  Theatre  accounting  systems. 

277  Theatre  dimmers. 

278  Theatre  seats. 

279  Tickets. 

280  Ticket  booths. 

281  Ticket  chopper*. 

282  Ticket  holders. 

283  Ticket  selling  machines. 

284  Tile. 

285  Tone  arms. 

286  Tool  cases,  operators'. 

287  Towels,  paper. 

288  Trailers. 

289  Transformers. 

290  Transparencies. 

291  Turnstiles. 

292  Turntables,  phonograph. 


293  tJnIforms. 

294  Upholstery  mateHal. 


295  Vacuum  cleaning  equipment 

296  Valances. 

297  Vases,  stone. 

298  Ventilating  fans. 

299  Ventilating  systems. 

300  Vending  machine*. 

301  Vltrollte. 

302  Volume  control*. 

W 

303  Wall  coverings. 

304  Watchman's  clock*. 

305  Water  cooler*. 

306  Wheels,  color. 


"BEHER  THEATRES"  DIVISION.  Motion  Picture  Herald. 
1790  Broadway,  New  York 

Gentlemsn  :  I  should  like  to  receive  reliable  information  on  the  following  items : 

(Refer  to  Items  by  Number) 


Remarks: 


Name  Theatre  .   City 

State   Seating  Capacity  


[12-17-32] 


42 


Better  Theatres  Section 


January  14,  1933 


NSW  InVOntiOnS  •  ♦  .  iHus+rated  descriptions  of  devices  related 
to  motion  pictures  and  allied  crafts,  recently  published  by  the  U.  S.  government  and 
selected  for  Better  Theatres  by  William  N.  Moore,  patent  specialist  of  Washington,  D.  C. 


1,871,715.  FILM  TAKE-UP.  Bussell  P.  May, 
Haddonfleld,  N.  J.,  assignor  to  Badio  Cor- 
poration of  America,  a  Corporation  of  Dela^ 
mare.  Filed  Dec.  15,  1930.  Serial  No.  502,310. 
5  Claims.    (CI.  248-76.) 


5.  In  a  motion  picture  macliine,  a  take-np  re- 
lease mectmnism  wliicli  comprises  means  for 
gruildingr  tlie  film  toward  a  talte-np  reel  and 
movable  to  feeding  and  operating  positions, 
and  means  operated  by  the  retardation  of 
said  reel  effected  upon  attacliing  the  film  of 
said  reel  for  permitting  the  guide  members 
to  bo  moved  to  the  operating  position. 


1,878,239.  SOUND  ASTPliIFTING  SYSTEM. 
William  E.  Brindley,  Wilklnsbnrg,  Pa.,  as- 
signor to  Westinghouse  Electric  &  Manufac- 
turing Company,  a  Corporation  of  Pennsyl- 
vania. FUed  Mar.  20.  1930.  Serial  No.  437,378. 
2  Claims.   (CI.  179—1.) 


1.  In  a  sound  amplifying  system,  means 
for  producing  a  variable  current,  means  for 
producing  a  direct  current,  an  energy  trans- 
lating device  comprising  means  responsive  to 
said  variable  current  and  means  responsive 
to  said  direct  current,  a  support  for  said 
energy  translating  device,  and  means  for  con- 
veying said  currents  to  said  energy  translat- 
ing device,  said  conveying  means  comprising 
a  common  transmission  channel,  at  least  one 
conductor  of  said  transmission  channel  form- 
ing an  anchoring  cable  in  said  system  for  said 
support. 


1,873,501.  OPTICAL,  SYSTEM  FOE  C01.0B 
PHOTOGBAPHY.  Paul  Eehlander,  Berlln- 
Charlottenburg,  Germany.  Filed  Nov.  19,  1930. 
Serial  No.  496,804,  and  in  Germany  Nov.  19, 
1929.   2  Claims.    (CI.  95 — 2.) 


1.  In  the  Berthon  process  with  numerous 
minute  cylindrical  lenses  the  placing  of  a 
cylindrical  lens  in  a  fixed  distance  of  the  ob- 
jective and  as  near  the  minute  cylindrical 
lenses  of  the  film  as  mechanically  possible, 
the  central  axis  of  this  cylindrical  lens  being 
parallel  to  the  center  axis  of  the  minute 
cylindrical  lenses  of  the  film. 


1,809,599.  TAUilNG  CAETOON  MOTION 
PICTUEE.  Freeman  H.  Owens,  New  York, 
N.  Y.  Filed  Jan.  6,  1937.  Serial  No.  159,340. 
30  Claims.    (CI.  88—16.2.) 


1.  The  method  of  synchronizing  sound  and 
motion  pictures  comprising  the  steps  of,  mov- 
ing a  sound  chart,  simultaneously  photo- 
graphing said  moving  sound  chart  and  record- 
ing sound  made  in  accordance  with  said  chart, 
observing  successive  photographs  of  said 
cliart,  and  then  photographing  cartoon  pic- 
tures in  corresponding  relation  to  the  succes- 
sive photographs  of  said  sound  chart. 


1,811,895.  LIGHT  CONTEOl.  SYSTEM.  Eich- 
ard  Rowland  Banger,  Newark,  N.  J.,  assignor 
to  Badio  Corporation  of  America,  a  Corpora- 
tion of  Delaware.  Filed  Oct.  31,  1928.  Serial 
No.  316,157.   11  Claims.    (CI.  178—5.) 


1.  In  a  picture  transmitting  system,  a  pic- 
ture to  be  transmitted,  a  light  source  for 
directing  light  to  said  picture,  means  for  di- 
recting the  light  Issuing  beyond  said  picture 
along  a  predetermined  path^  a  plurality  of  pho- 
toelectric elements  for  translating  light  energy 
into  electric  energy,  an  amplifying  means  as- 
sociated with  each  of  said  photoelectric  ele- 
ments, and  means  for  continuously  shifting 
the  said  light  to  switch  the  light  issuing  from 
said  picture  from  one  to  another  of  said  ele- 
ments and  utilizing  substantially  the  entire 
amount  of  light  available. 


1,872,317.  APPABATUS  FOE  APPLYING 
BEENFOBCING  TO  FILM.  Charles  H.  Meek- 
er, Eiverside,  Calif.  Original  application  filed 
Aug.  6,  1927.  Serial  No.  211,107.  Divided  and 
this  application  filed  Oct.  30,  1928.  Serial  No. 
313,884.   27  Claims.    (CI.  164—1.) 


1.  A  device  adapted  to  apply  a  reenforcing 
member  to  a  film  comprising:  means  for  guid- 
ing said  reenforcing  member  along  an  edge 
of  said  film  in  the  plane  thereof;  and  means 
for  supplying  a  bonding  material  to  said  film 
and  said  reenforcing  memlber  for  securing 
them  together. 


1,809,339.  MACHINE  FOE  INSPECTING, 
SPLICING  AND  REWINDING  MOTION 
PICTUEE  FILMS.  Arthur  C.  Hayden,  Brock- 
ton, Mass.  Filed  Apr.  6,  1928.  Serial  No. 
368,029.    4  Claims.    (CI.  154—42.) 


4.  A  machine  of  the  character  described 
comprising,  in  combination,  a  support,  a  table 
on  the  support  having  an  aperture  therein, 
a  lamp  beneath,  the  table  for  illuminating  the 
film  over  the  aperture,  pins  on  the  table  at 
opposite  sides  of  the  aperture  for  insertion 
into  sprocket  holes  in  end  portions  of  the 
film  to  be  spliced,  and  a  slide  on  the  table 
having  a  pair  of  fingers,  one  larger  than  the 
other  for  holding  the  film  onto  said  pins. 


«AN  ENGINEERING  SERVICE  >> 

TRADE  „A„„ 

and  YOUR  Theatre 


Exhibitors  in  every  section  of  the 
country  have  expressed  their  inter- 
est in  the  Kendell  System. 

Naturally,  every  live- wire  show- 
man will  want  to  know  how  this 
service  will  benefit  his  particular 
theatre — his  box-office. 

No  doubt  you  have  been  asking 
yourself  four  logical  questions: 
What  is  the  Kendell  System?  What 
will  it  do  for  me?  Where  can  I  buy 
it?    What  will  it  cost? 

And  here  are  the  answers: 

Q:  "What  is  the  Kendell 
System?" 

A:  "The  Kendell  System  of 
Audio-Dynamics  is  an  engineering 
service  which  is  applied  to  the  back- 
stage sound  reproducer  equipment 
and  its  immediate  surrounding  area. 
It  is  designed  and  engineered  to 
eliminate  the  existing  dialogue  de- 
liverance deficiencies  without  the 
use  of  absorption  materials  of  any 


kind  in  the  auditorium  proper.  It 
further  obviates  the  necessity  of 
booth  equipment  changes  to  accom- 
modate the  newer  forms  of  record- 
ing technique." 

Q:  "What  will  it  do  for  me?" 

A:  "Primarily,  it  will  sell  more 
admissions  for  me  through  greater 
patron  satisfaction  and  also  through 
what  is  without  a  doubt  the  most 
comprehensive  and  complete  press 
and  ballyhoo  campaign  ever  at- 
tempted by  an  engineering  firm  in 
the  show  business." 

Q:  "Where  can  I  buy  it?" 

A:  "From  branch  representation 
in  sixteen  important  key  cities,  with 
district  engineers  in  scores  of 
others." 

Q:  "What  will  it  cost?" 

A:  "That  depends  upon  the 
seating  capacity  of  my  house.  The 


minimum  charge  is  $150.00.  Over 
a  period  of  more  than  three  years, 
the  cost  has  averaged  8  5.6%  less 
than  'padding'  and  has  performed 
better!" 

That,  Mr.  Exhibitor,  is  the  Ken- 
dell story. 

Even  though  you  conscientiously 
believe  your  present  sound  repro- 
duction entirely  satisfactory,  make 
this  simple  test,  which  will  cost  you 
nothing  nor  obligate  you  in  any 
way.  Simply  fill  out  the  blank  be- 
low and  mail  it  to  us.  A  Kendell 
engineer  will  survey  your  house 
acoustically,  forwarding  his  find- 
ings to  the  home  oflSce,  where  a 
complete  and  scientifically-correct 
analysis  will  be  made,  which  in  turn 
will  be  submitted  to  you  for  your 
consideration. 

Then,  and  only  then,  will  you 
know  for  certain  whether  or  not 
you   need  our   service.     May  we 


serve  you.-* 

KENDELL  &  DASSEVILLE,  Incorporated,  Six  East  Forty-Sixth  Street,  NEW  YORK 

Representation:  Atlanta,  Baltimore,  Boston,  Chicago,  Cincinnati,  Cleveland,  Columbus,  Dallas,  Denver,  Detroit,  Houston,  Kansas  City, 

Louisa,  Ky.,  Philadelphia,  St.  Paul,  Salt  Lake  City 


KENDELL  &  DASSEVILLE,  Incorporated 
6  East  46th  Street 
New  York  City 

Yes,  I  am  interested  in  obtaining  precise  knowledge  of  existing  dialogue  deliverance  deficiencies  in  my 
theatre. 

 Theatre  

Seating  Capacity 


Owner  or  Manager 


Several  years  ago  our  engineers  developed  the  Motiograph  De  Luxe  Sound  Projector 
Equipment  with  one  predominating  aim  in  mind — to  provide  an  equipment  to  the 
theatre  owner  that  would  eliminate  that  bugbear  of  expense  "the  service  charge." 

It  is  now  a  proven  fact  as  our  many  hundred  users  will  testify. 

Our  prices  for  1933  are  greatly  reduced.  However,  I  will  not  tolerate  a  let-down  in 
Motiograph  Quality.  We  have  never  built  a  cheap  product  and  the  new  Motiograph 
De  Luxe  Sound  Projector  Equipment  represents  the  high  standard  of  quality  of  my 
organization. 

President 


The  Enterprise  Optical  Mfg.  Co.,  Chicago 


A  CONSOLIDATION  OF  EXHIBITORS  HERALD -WORLD  AND  NOTION  PICTURE  NEWi 


5  loHows  motion "  picture 
afead ing  mnovemeinit  bring- 
•s  of  10  to  50  per  cent 


Paran,h-_ and  RKO  pm  fox,  IMetro-Sold= 
w/yfi.May#f  fflfid   Educational  '  itn  approving 
srsd  nations!  appeals  board 


PARDON  MY  BLUSHES ! 

America's  critics  in  Film 
Daily's  Annual  Vote  give 
Leo  of  U^GM 

5 

out  of 

10  BEST! 


Dear  Critics  of  America: 

Thanks  for  your  continued  approval.  Trust  me  to  justify  your  faith 
again  when  the  final  record  of  1933  is  written.  Watch  for  Marie 
Dressier-Wallace  Beery  in  ^'Tugboat  Annie*' — watch  for  "HeH 
Below'\  Watch  for  Joan  Crawford  in  **Today  We  Live'\  Proudly 
we  commend  to  you  the  Barrymores  in  ^*Rasputin  and  the  Empress". 
Those  are  just  a  few  of  many  to  come  from  M-G-M.  Believe  us, 
we  are  thrilled  at  the  news  of  the  nation-wide  M-G-M  landslide. 

We  will  keep  the  faith! 

(signed)  LEO  OF  M-G-M 


In  taking  five  of  the  "Ten  Best"  win- 
ners— four  of  them  in  the  first  division 
—M-G-M  not  only  sets  a  new  record 
for  the  number  «f  "Ten  Bests"  ob- 
tained in  a  single  year,  but  it  brings 
its  total  of  winners  to  date  up  to  27, 
the  highest  of  any  company. 


THE  PRODUCERS  OF  THE  FIRST  2  HITS  OF  1933 


Put  Them  Air  To- 
gether,  They  Spell 

WARNER 
BROS. 


THE  KINGS  VACATIOir 


Continuing  the  Warner  custom  of  timely  tiiemes 
with  a  modern  comedy  of  unemployed  icings 
....An  Arliss  role  as  human  as  an  emperor  in 
his  night-shirt ....  More  laughs  and  class  than 


"Successful  Calamity". ...  Picked  by  Radio  City 
Music  Hall  to  fill  its  6199  seats.... With  a  new 
juvenile  team  that  will  start  a  lot  of  fan  mail- 
Dick  Powell  and  Patricia  Ellis  

VITAGRAPH,  INC.,  DISTRIBUTORS 


STAT  El  FAIR 

dated  in  to  fill  1  the  6200  seat 

Radio  City  Mi^sic  Hall 


PPER 

nd  laughs  into 


is  on  the  march ! 


©CIB  178927 

'AN  "^0  1933 

MOTION  PICTURE  HERALD 

Vol.  no,  No.  4  ■SiEl  January  21,  1933 


A  LA  MINSKY 

AN  effort  to  earn  a  questionable  dollar  out  of  motion 
pictures  is  revealed  in  a  subject  called  "This  Naked 
Age,"  which  was  given  test  engagements  recently  at 
the  Crescent  theatre  (Publix),  Perth  Amboy,  N.  J.,  and  the 
Strand  theatre  (Publix),  Stamford,  Conn.  The  picture  assumes 
to  be  an  account  of  the  cult  of  Nudism.  Actually  it  is  an 
exceedingly  dull  and  uninteresting  depiction  of  a  lot  of  nude 
persons  which,  of  course,  has  no  reason  for  existence  other 
than  to  make  a  pornographic  appeal  at  the  box  office. 

It  is  presented  by  a  concern  styled  Vision  Pictures,  the 
principal  factor  of  which  is  George  Dembow,  who  has  dis- 
creetly left  his  name  off  the  main  title.  The  picture  was 
recently  refused  a  permit  for  exhibition  in  New  York  State. 

The  subject  is  narrative  and  not  dramatic  and  partakes 
of  the  nature  of  a  newsreel  with  a  descriptive  voice.  It  under- 
takes to  explain  and  exhibit  Nudism  as  practiced  at  various 
Nudist  camps  in  the  United  States,  France  and  Germany. 
Large  numbers  of  apparently  feeble-minded  Nudists — men, 
women  and  children — are  given  pitiless  exposure,  appearing 
not  unlike  forlorn  sheep  being  driven  to  the  shearer's  blade. 
Looked  at  as  a  motion  picture,  it  is  almost  depressingly  sad. 
As  a  trick,  however,  to  make  expedient  the  exposure  of  nude 
bodies  of  men  and  women  it  probably  Is  looked  upon  by  its 
originator  as  nothing  short  of  inspiration. 

As  a  theatre  attraction  it  has  the  same  possibilities  as  the 
strip  dancers  of  Minsky  burlesque. 

Any  exhibitor  who  shows  this  picture  is  committing  an  act 
which  is  certain  to  bring  disgrace  and  disgust  upon  the  screen, 
his  community  and  his  profession. 

AAA 

TOTALLY  UNNECESSARY 

MR.  GILBERT  SELDES,  a  word-monger  variously  serving 
the  New  Republic-Dial  sector  and  the  lowbrow  pink 
daily  market,  and  all  too  often  a  commentator  on 
the  motion  picture,  lays  bare  his  obfuscated  mental  processes 
In  the  current  issue  of  Americana,  incidentally  in  the  course 
of  a  d  Iscussion  of  the  matter  of  that  same  nudist  film  entitled 
"This  Naked  Age."  .Says  Mr.  Seldes: 

"It  seems  to  me  extraordinary  that  the  fight  against  censor- 
ship Is  perpetually  being  carried  on  by  artists,  the  very  people 
who  know  best  that  censorship  Is  necessary.  They  will  read  a 
manuscript  and  say,  'It's  good  but  It  ought  to  be  cut.'  They 
will  object  to  sculpture  because  it  sprawls,  to  painting  because 
It  Is  not  compact  enough,  to  a  play  because  It  lacks  concision. 
On  the  ground  of  art  they  are  all  for  cutting,  except  when 
the  subject  touches  on  sex,  when  they  bawl  and  cry  like  babies 
whose  candles  have  been  taken  away." 


What  makes  us  bawl  and  cry  at  the  moment  Is  that 
Mr.  Seldes  can  be  accepted  for  publication  when  he  Is  so 
obtuse  that  he  does  not  distinguish  between  the  processes 
of  criticism  and  censorship.  The  criticism  of  art  by  artists  Is 
within  the  creative  world  of  art,  a  form  of  collaboration. 
Censorship  in  the  only  permissible  meaning  of  the  word  Is 
the  application  of  an  external  suppressive  force  in  nowise 
concerned  with  creation  or  with  anything  save  the  service  of 
the  mores  for  which  the  censor  stands. 

These  paragraphs  of  comment,  for  example,  are  not  expres- 
sions toward  censorship  of  Mr.  Seldes.  They  constitute  critical 
comment  of  a  writer  who  feels  that  Mr.  Seldes  writes  before 
he  thinks.  Our  civilization  suffers  vastly  from  the  very  large 
array  of  persons  who  have  a  typewriter  and  some  space  to  fill, 
and  no  other  provocation. 

AAA 
TODAY'S  REPUTATION 

WHATEVER  the  state  of  our  art  and  industry  is  now 
and  today  a  very  considerable  proportion  of  the 
customers  are  accepting  it  as  the  best  the  motion 
picture  can  do.  The  statistical  department  of  the  Metropolitan 
Life  Insurance  Company  calculates  that  each  year  1,185,395 
girls  and  1,181,920  boys  arrive  at  the  significant,  determined, 
Independent  age  of  sixteen.  That's  a  total  of  2,367,315 
grade  A  customers  of  the  motion  picture  per  year  and  it 
means  that  about  seven  millions  of  them  have  thus  arrived 
in  the  depression  years.  Their  state  of  mind  and  attitude  as 
consumers  are  die  stamped  with  the  skeptical  caution  of  the 
years  of  ordeal.  Selling  the  motion  picture  Is  likely  to  be 
rather  more  of  a  job  from  here  onward.  Once  upon  a  time 
motion  pictures  were  so  good  that  exhibitors  begged  exchange- 
men  for  service  and  the  only  selling  task  of  showmanship 
was  the  posting  of  a  one-sheet  in  front  of  the  nickelodeon. 
The  admission  was  a  nickel — and  worth  It.  That  was  the  de- 
pression year  of  1907,  but  the  motion  picture,  the  world's  best 
buy  at  the  price,  went  prospering  through. 

AAA 

OZAKI  GOES  SMILING  THROUGH 

EVERY  spring  the  newsreels  bring  us  the  tidings  of  the 
cherry  blossoms  that  rim  the  Potomac  basin  in  Washing- 
ton. The  Japanese  blossoms  have  been  made  a  national 
institution  by  the  motion  picture.  So  for  us  there  is  strange 
grim  drama  in  the  news  that  the  aged  Yukio  Ozaki,  who  so 
many  years  ago  gave  us  the  cherry  trees  as  a  poetic  gesture 
of  good  will,  is  now  on  the  seas  bound  home  from  England 
to  show  warlike  Japan  how  a  pacifist  can  die  for  his  convic- 
tions. Having  been  promised  death  by  assassination,  he  goes 
forth  to  meet  it — before  the  cherries  bloom  again. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY.  Edi+or-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography.  founded  1909;  The  Film 
Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  Cit.y.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-in-Chief 
and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office,  407  South  Dearborn 
street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhill  Drive,  Edgware,  London,  England, 
\U.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  19,  Rue  de  la  Cour-des-Noues,  Paris  20e, 
France,  Pierre  Autre,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1933  by  Quigley  Publishing  Company.  All  correspondence  should  be  addressed  to  the  New 
York  Office.  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other 
Quigley  Publications:  Motion  Picture  Daily,  The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  the  Chicagoan. 


20 


ivhen  Jesse  L.  Lasky  began  bis  career 
as  a  producer— a  year  celebrated  in  tbis  timely  interview  on 

PRODUCTION  TODAY 

by  Leo  Meeban 


TWENTY  years  this  month  in  the 
motion  picture  business,  and  starting 
again  from  scratch,  according  to  his  own 
statement.  This  is  the  situation  of  Jesse  L. 
Lasky,  one  of  the  real  pioneers,  who  is  now 
a  producer  for  Fox  after  one  of  the  most 
eventful  and  important  careers  connected 
with  the  development  of  feature  motion 
pictures  as  they  exist  today.  At  a  luncheon 
tendered  in  his  honor  and  celebrating  his 
20th  anniversary  in  pictures,  held  at  the 
Fox  studios  the  other  day,  Mr.  Lasky  in  a 
whimsical  vein  referred  to  his  "story"  as 
"the  rise  and  fall  and — I  hope — the  rise 
again  of  Jesse  Lasky." 

Later  in  the  day  I  sat  for  half  an  hour 
with  Mr.  Lasky  in  his  quiet  office  while  he 
looked  backward — and  forward.  He  looked 
out  across  the  green  Westwood  Hills  to 
shimmering  Santa  Monica  bay,  reflecting 
the  pastel  shades  of  a  winter  sunset  on  the 
tropical  Pacific.  Somehow,  this  very  setting 
seemed  to  typify  the  change  in  Mr.  Lasky's 
viewpoint  as  he  expressed  it  to  me. 

"This  is  the  show  business,"  he  said,  "and 
the  show  business  always  has  and  always 
will  be  a  business  of  close  personal  contacts 
and  applications.  You  just  saw  Elissa  Landi 
go  out  of  my  office  as  you  came  in.  I  talked 
with  her  for  half  an  hour  about  the  part 
I  propose  to  have  her  play  in  my  next  pic- 
ture, 'Warrior's  Husband.'  She  went  out 
enthused,  eager  to  be  at  it;  and  I  am  en- 

[8] 


thused  about  her  for  the  part.  We  are  pro- 
posing to  do  a  job  together,  and  both  of  us 
have  our  hearts  and  souls  in  it  now.  Just 
before  she  was  here  I  had  a  long  talk  with 
Marjorie  Rambeau,  who  was  not  at  all  cer- 
tain she  could  do  the  role  I  wanted  her  for, 
or  that  she  wanted  to  do  it.  But  when  we 
talked  it  over — well,  before  we  were  through 
she  was  up  on  her  feet  showing  me  how 
she  could  do  it,  saying,  'That's  what  we 
want,  Mr.  Lasky!' 

He  recalled  the  days  in  New  York  when 
he  was  chief  of  Paramount's  production, 
setting  behind  a  desk  high  in  a  New  York 
skyscraper.  "What  could  I  do  except  gen- 
eralize and  formularize  when  we  had  60  or 
70  or  even  up  to  100  pictures  to  produce 
in  a  year,  So  many  melodramas,  so  many 
Westerns,  so  many  romantic  pictures — so 
many  at  $2  50,000,  this  one  to  be  a  special 
costing  a  million  or  more. 

And  then  Mr.  Lasky  said  a  very  impor- 
tant thing.  Declaring  that  he  did  not  be- 
lieve that  the  mass  production  idea  could 
be  continued,  expressing  his  belief  that  it 
was  "industrialism"  that  did  not  fit  into 
the  show  business,  he  used  the  word  which 
he  believes  best  describes  what  he  is  now 
doing,  happily  and  enthusiastically,  and 
which  he  beleives  the  picture  production 
business  must  do  very  largely  in  order  to  re- 
establish itself. 

"We  must  have  intimacy  in  production," 


YEARS  AGO  —  fesse  L.  Lasky 
with  members  of  his  production  group 
after  he  established  the  Lasky  Feature  Play 
Company  in  Hollywood.  Shown  with  Mr. 
Lasky  are  Lolita  Robertson  and  Bessie  Bar- 
riscale,  leading  women;  Charles  Richman, 
actor;  Wilfred  Buckland,  art  director;  The- 
odore Roberts,  Robert  Edeson  and  Edward 
Abeles,  all  actors;  and  Cecil  B.  DeMille, 
Mr.  Lasky's  first  director. 


he  declared.  "We  have  been  talking  about 
'independent  production,'  but  I  believe  that 
word  'independent'  is  rather  a  misnomer.  It 
does  not  properly  express  what  we  really  are 
striving  for.  It  is  'intimate  production'  that 
we  must  get  back  to.  All  those  concerned 
with  a  production,  from  the  boss  down  to 
the  common  laborer,  must  be  associated  in- 
timately, must  be  intimately,  understand- 
ingly  concerned  with  its  progress.  That  is 
the  secret  of  success  in  the  show  business, 
I  believe.  We  lost  much  of  it  when  we  be- 
came industrialized,  tried  to  grow  bigger 
and  bigger. 

"Out  there  in  another  room  a  writer  is 
working  on  a  script  for  me.  Suddenly  he 
is  seized  with  what  he  thinks  is  a  great  idea. 
He  wants  to  tell  me  about  it  immediately. 
Here,  as  I  am  now  situated,  he  can  see  me 
at  once.  He  comes  in  while  he  is  all  steamed 
up,  imparts  to  me  some  of  his  enthusiasm. 
We  discuss  the  idea  at  length  together, 
modifying,  adding,  milking  it  for  all  it  is 
worth.  Or,  on  the  other  hand,  if  we  find 
it  does  not  fit  in,  it  is  rejected  only  after 
we  are  agreed  that  it  should  be.  No  hard 
feelings.  Had  I  been  a  production  executive 
in  the  old  spot,  and  the  writer  had  asked 
to  see  me,  perhaps  he  would  have  had  to 
wait  until  tomorrow,  or  longer,  before  I 
could  give  him  a  brief  appointment.  By 
that  time  his  conceptive  enthusiasm  might 
have  cooled — or  died  altogether.  The  pro- 
duction executive,  busy  with  many  other 
things,  might  have  only  a  sketchy  compre- 
hension of  what  he  was  talking  about,  or 
no  idea  at  all.  And  what  might  have  been 
a  great  idea  could  have  died  aborning.  This 
way,  if  there  is  anything  worth  while,  it 
comes  to  me  now,  while  it  is  hot." 

I  asked  him  for  his  opinions  about  the 
economic  aspects  of  the  present  problems. 
He  links  them  with  the  artistic. 

"Production  costs  must  be  curtailed. 
There  is  no  doubt  about  that,"  he  said. 
"But  at  the  same  time  production  quality 
must  be  constantly  improved.  And  that 
makes  the  problem  more  complicated.  We 
face  the  fact  that  no  matter  how  good  a 
picture  may  be,  there  are  fewer  people  who 
have  the  money  to  go  and  see  it,  no  matter 
how  much  they  may  wish  to." 

In  walked  one  of  Mr.  Lasky's  production 
assistants.  The  daily  rushes  were  ready,  he 
wanted  Mr.  Lasky  to  see  them  at  once,  to 
get  his  approval  before  shooting  on  that 
particular  set  was  finished.  So  Mr.  Lasky 
stepped  across  the  hall  into  the  projection 
room  without  delay.  Within  the  hour  the 
boss  knew  what  he  had,  what  he  needed,  if 
anything.  He  was  practicing  the  intimacy 
which  he  preached. 


January    21,  1933 


MOTION    PICTURE  HERALD 


9 


SPREAD  OF  PRICE  CUTTING  VOGUE 
PRESENTS  PROBLEM  TO  LEADERS 


Reductions  of  10  to  50  Per 
Cent  Already  Made  and 
End  Is  Not  Yet;  Parallel 
in    Legitimate  Theatre 

Theatre  circuits  and  independent  exhibi- 
tors throughout  the  country  have  embarked 
upon  box  office  price-cutting  policies  un- 
precedented in  the  history  of  the  industry. 
At  the  same  time,  many  legitimate  theatres 
on  Broadway  are  following  their  example. 

The  movement  really  began  about  six 
months  ago,  but  in  recent  weeks  it  has 
gained  such  momentum  that  leaders  of  the 
industry  now  view  the  situation  with  alarm. 
Fearing  a  direct  adverse  effect  on  rentals, 
distributors  are  preparing  to  launch  an  at- 
tempt to  halt  the  practice  through  higher 
minimum  clauses  in  1933-34  exhibition  con- 
tracts. 

Cuts  ranging  from  10  per  cent  to  50  per 
cent  have  been  made  and  there  are  no 
assurances  that  the  movement  will  not  carry 
retail  prices  further  downward.  With  box- 
office  receipts  for  the  country  lower,  pro- 
portionately, than  ever  before,  exhibitors 
appear  to  have  resorted  to  the  drastic  re- 
ductions as  a  stimulant.  They  felt  that  they 
had  tried  everything  else. 

Wonder  Where  It  Will  End 

Exhibitors  in  many  localities  are  still 
wondering,  however,  after  three  or  four 
weeks  of  intensive  hacking  and  chopping  of 
admission  scales,  setbacks  of  policy  changes, 
public  reaction,  and  the  general  situation, 
what  the  result  of  the  experiment  will  be, 
and  why  it  ever  was  started  in  the  first 
place.  Many  are  looking  forward  to  inaugu- 
ration of  flexible  admissions  as  the  solution. 

In  numerous  territories,  independent  ex- 
hibitors have  been  forced  to  follow  circuits 
in  admission  reductions  as  a  protective 
measure.  In  other  cases,  the  independents 
started  the  ball  rolling. 

An  outstanding  example  of  cutting  is  seen 
in  Buffalo  where  the  Shea  Buffalo,  partly 
owned  by  Paramount,  has  cut  its  prices  twice 
in  two  weeks,  starting  with  a  7S-cent  top,  then 
coming  down  to  65  cents,  plus  tax,  and  now 
to  55  cents,  tax  included.  The  minimum  price 
at  this  house  remains  at  30  cents. 

In  the  field  of  the  legitimate  stage  "there  is 
no  organization  powerful  enough  to  set  a  mini- 
mum price  scale  and  then  enforce  it,"  said 
Dr.  Henry  Moskowitz,  advisor  to  the  League 
of  New  York  Theatres,  Inc.,  after  a  meeting 
last  week.  The  league,  comprised  of  pro- 
ducers, managers  and  actor  managers,  decided 
the  price-cutting  was  inevitable  in  that  field, 
but  that  the  league  could  not  take  action  be- 
cause it  had  not  official  power  of  control. 

"Every  man  is  entitled  to  ask  any  price  he 
thinks  his  show  can  draw,"  said  Brock  Pem- 
berton,  producer. 

The  tendency  among  New  York  theatres, 
however,  has  been  a  more  or  less  drastic  re- 
duction in  prices.  Notable  among  these,  "An- 
other Language,"  with  a  year's  run  to  its  credit, 
has  cut  its  admission  for  its  last  two  weeks 
on  Broadway  to  a  $1.50  top  for  evenings  and 
Saturday  matinees.  "Walk  a  Little  Faster," 
Beatrice  Lillie  revue,  has  been  cut  from  $4.40 
to  $2.75,  and  "Gay  Divorce,"  starring  Fred 
Astaire,  is  at  $3.30  from  a  $4.40  top.  "The 
DuBarry,"  musical  extravaganza,  and  "Flying 


Admission  receipts,  generally,  at 
theatres  throughout  the  country  have 
taken  a  sudden  and  unexpected  spurt 
upward  since  January  I.  They  have 
increased  to  an  extent  even  beyond 
the  anticipations  oi  many  circuit 
executives  in  New  York,  it  was 
learned  this  week. 

The  favorable  reports  on  box- 
ofRce  intake  which  in  recent  days 
have  been  emanating  from  all  parts 
of  the  country  have  been  held  close- 
ly by  the  executives  at  home  offices 
because,  being  unable  to  ascertain 
definite  reasons  for  these  increases, 
they  feel  they  have  no  grounds  for 
knowing  whether  the  situation  will 
continue.  The  status  of  general  busi- 
ness conditions  has  not  changed,  it 
was  said. 


Colors,"  all-star  revue,  are  down  to  $2.50  and 
$2.20,  respectively.  Max  Gordon,  producer  of 
"Flying  Colors,"  reports  that  hife  show  actually 
runs  10  minutes  longer  than  it  did  before  prices 
were  cut,  due  to  applause  and  encores.  "The 
company  gives  a  much  better  performance, 
playing  to  full  houses  and  friendly  people,"  he 
said.  "Incidentally,  a  great  deal  of  the  sophis- 
ticated material  that  pleased  the  $4.40  audi- 
ences falls  very  flat  now,  but  the  broader  hu- 
mor that  did  not  appeal  to  first-nighters  gets 
a  big  reception." 

Apropos  of  Mr.  Gordon's  last  remark.  Her- 


This  IVeek 

Spread  of  price  cutting  vogue  presents 
problems  to  leaders  in  both  exhibition 
and  distribution  fields 

Percy  Hammond,  veteran  stage  critic,  ac- 
claims screen  as  'Theatre  of  Today" 

Final  text  of  Kent  plan  for  appeals 
board   and  contract 

"Madame  Butterfly"  as  Music-Film  —  by 
Joseph  O'Sullivan 

Box    Office    Champions    for  December 

Silent  screen  actors  must  train  for 
talkers,    says    Carl    Laemmie,  Jr. 

FEATURES 

Editorial 

The  Camera  Reports 
Asides  and  Interludes 
J.  C.  Jenkins  —  hlis  Colyum 

DEPARTMENTS 

Box  Office  Receipts 

Showmen's  Reviews 

Managers  Round  Table 

Short  Features 

Technological 

Chicago 

Meetings 

The  Release  Chart 

What  tlie  Picture  Did  for  Me 

Classified  Advertising 


Page  9 

Page  I  I 

Page  14 

Page  19 
Page  12 

Page  20 


Page  7 
Page  21 
Page  25 
Page  42 


Page  34 
Page  29 
Page  47 
Page  46 
Page  59 
Page  46 
Page  40 
Page  60 
Page  43 
Page  66 


Distributors,  Fearing  Negative 
Effect  on  Rentals,  Prepare 
Countermove  by  Raising 
Minimum  Contract  Clauses 


man  Shumlin,  producer  of  the  stage  play, 
"Grand  Hotel,"  believes  that  it  is  quite  im- 
possible to  offer  the  theatre  public  at  lower 
prices  the  same  quality  of  shows  it  has  re- 
ceived during  the  last  decade,  but  he  is  con- 
vinced price  revisions  must  be  made  to  keep 
the  stage  alive. 

This,  then,  is  the  situation  in  the  field  of 
the  legitimate  theatre,  while  in  the  motion  pic- 
ture industry,  large  circuits  are  lowering  ad- 
mission prices,  and  independent  exhibitors  are 
forced  to  follow  the  lead.  In  several  situations, 
however,  the  independents  have  been  first  with 
the  lower  rates. 

Price  Cut  in  Half 

"Kansas  City's  Greatest  Amusement  Value!" 
Thus  screamed  3,500  street  car  and  window 
cards  in  the  Missouri  city  last  week  when 
Loew's,  Inc.,  announced  a  virtual  50  per  cent 
reduction  in  admission  prices  at  the  4,000-seat 
Midland  theatre.  The  announcement,  bringing 
prices  down  to  a  25-cent  top  at  all  times, 
turned  the  situation  upside  down  there.  The 
consensus  was  that  other  first-run  houses  would 
make  radical  changes  as  a  protective  measure, 
and,  sure  enough,  the  day  after  the  Loew's 
slash,  RKO  reinstated  its  stage  shows  at  the 
Mainstreet  and  kept  its  prices  at  the  present ' 
scale,  25c-35c-50c,  in  the  hope  that  the  added 
attraction  would  be  strong  enough  to  meet  the 
Midland's  low-price  draw.  In  Providence, 
Loew's  cut  its  prices  at  the  State  to  a  25-cent 
top,  and  RKO  immediately  inaugurated  first- 
run  double  features  at  the  Victory  with  a  20- 
cent  top. 

Then  unexpected  help  came  to  RKO  in  a 
decree  by  United  Artists  that  it  would  not  per- 
mit the  Kansas  City  and  Providence  Loew's 
theatres  to  run  either  "The  Kid  from  Spain" 
or  "Cynara"  at  the  proposed  reduced  prices. 
In  both  cities,  "Cynara"  played  last  week,  and 
this  week  "The  Kid  from  Spain"  was  being 
featured.  Inasmuch  as  five  Goldwyn  produc- 
tions are  expected  to  be  released  through 
United  Artists,  what  effect  the  new  admission 
price  will  have  on  the  disposition  of  the  re- 
maining three  is  problematical. 

To  ascertain  the  specific  reasons  behind  this 
price-cutting  war  in  which  Loew's  and  RKO 
have  been  such  important  factors,  the  general 
situation  was  discussed  with  several  distribu- 
tion and  circuit  executives  of  large  companies. 

J.  R.  Vogel,  Loew's  theatre  operations  ex- 
ecutive, said : 

"The  prime  motive  behind  our  price-cutting 
program  is  to  find  out  whether  or  not  the  chief 
difficulty  confronting  the  motion  picture  indus- 
try at  the  present  time,  aside  from  studio  ef- 
ficiency or  lack  of  it,  is  the  exorbitant  admis- 
sion scale  still  in  effect  during  a  period  of  de- 
pression. We  have  been  severely  criticized  for 
our  action  by  other  producers  as  being  well 
on  the  way  to  turning  the  industry  back  to  the 
days  of  nickelodeons.  Our  answer  is  simply 
this :  If  we're  going  to  cut  prices  at  all,  and  we 
sincerely  feel  we  are  playing  ball  with  the 
public  by  doing  so,  we  might  as  well  do  a  good 
job  of  it.  After  all,  this  is  purely  an  experi- 
ment. We  have  taken  two  major  cities  to  try 
it  on,  and  as  far  as  we  are  concerned,  it  is 
only  these  two  cities  that  we  are  interested 
in  as  far  as  that  policy  is  concerned.  It  is  too 
bad  we  have  not  been  able  to  go  ahead  with 
our  program  as   we  had   planned,  owing  to 


10 


MOTION    PICTURE  HERALD 


January    21,  1933 


WHAT  EXECUTIVES  SAY  ON  PRICE  CUTS 


United  Artists'  decision,  but  we  feel  confident 
that  eventually  it  will  be  a  success." 

Double  featuring  in  suburban  houses  is 
blamed  by  a  leading  Kansas  City  exhibitor  as 
among  the  reasons  for  the  Loew's  cut  which 
definitely  will  go  into  ef¥ect  this  week.  He 
added  that  the  independent  exhibitors'  associa- 
tion as  a  whole  is  not  responsible  for  the  dual 
bill  evil  in  that  city.  He  said  something  of  this 
sort  may  follow  Loew's  experiment. 

On  the  other  hand,  an  official  of  one  of  the 
large  Middle  Western  circuits  said :  "Down- 
town houses  won't  be  affected.  If  a  man  is  a 
good  showman,  he  can  sell  a  show  to  the  pub- 
lic at  40  cents  even  if  another  house  charges 
25." 

Jules  Levy,  general  sales  manager  of  RKO. 
said  recently  upon  his  return  to  New  York 
from  a  visit  to  company  exchanges  in  the 
Rocky  Mountain  district  and  on  the  West 
Coast,  that  revision  downward  of  admission 
prices  is  inevitable. 

"The  motion  picture  must  cater  to  purses 
as  well  as  to  the  tastes  of  the  democracy,"  said 
Major  Albert  Warner,  vice-president  of  War- 
ner-First National,  in  a  statement  issued  this 
week.  "The  great  masses  of  the  people  are 
the  backbone  of  the  amusement  business,  par- 
ticularly the  motion  picture  side  of  that  busi- 
ness. Most  people  today  are  unable  to  pay 
such  prices  as  $2  per  seat  for  socalled  roadshow 
engagements  on  Broadway,  and  it  is  unreasona- 
ble to  expect  them  to  do  it.  Therefore,  it  will 
be  the  policy  of  Warner-First  National  in  the 
future  to  present  all  of  our  pictures,  including 
special  productions,  at  exactly  the  same  prices 
as  are  charged  for  other  films  in  New  York 
and  in  other  cities  throughout  the  country 
where  cuts  are  necessary." 

Major  Warner  said  later  in  an  interview : 
"This  policy  is  based  on  justice  and  fair  play, 
as  well  as  on  hard  business  caJculation.  The 
motion  picture  stands  or  falls  with  the  de- 
mocracy. It  must  play  fair  with  the  people 
whose  support  has  built  it  up  and  main- 
tained it." 

All  Others  Decide  To  Cut 

Of  the  11  leading  Broadway  houses  all  but 
Warners'  three  have  definitely  decided  upon 
lowering  admissions  immediately. 

New  scales  are  already  in  effect  at  the  Par- 
amount, with  an  85-cent  top  on  weekdays,  99 
cents  formerly;  Seventh  Avenue  Roxy,  99-cent 
top  on  weekdays  after  6  p.  m.  as  against  the 
same  price  formerly  from  1  p.  m.  until  clos- 
ing; the  Capitol,  75  cents  on  weekdays 
and  99  cents  top  Saturdays,  Sundays  and 
holidays ;  Radio  City  Music  Hall,  which 
went  over  to  pictures  last  week,  with  a 
$1.65  top,  as  against  its  opening  stage  show 
policy  which  was  scaled  up  to  $2.50;  Palace, 
Winter  Garden,  and  Rivoli  maintain  an  85- 
cent  top,  while  scaled  below  these  are  the 
Rialto,  Mayfair  and  Warner,  all  at  65  cents. 
In  the  case  of  the  Rialto,  Publix  is  making  the 
first  New  York  experimentation  with  the  flexi- 
ble admission  policy.  Varying  scales,  designed 
to  conform  to  the  estimated  values  of  pictures 
current  at  the  house,  will  be  introduced.  Loew's 
State  goes  to  a  top  of  75  cents  as  against  83 
cents  formerly. 

Price  cutting  by  circuits  was  severely  con- 
demned by  S.  R.  Kent,  president  of  Fox,  when 
he  arrived  on  the  Coast  recently  from  New 
York.  He  also  expressed  himself  as  being 
strongly  opposed  to  sales  policies  which  allow 
10-cent  minimum  admissions. 

"Fox  will  ask  a  25-cent  minimum  on  its 
specials,  beginning  with  'Cavalcade'  and  'State 
Fair,' "  Mr.  Kent  said,  "and  this  minimum  will 
hold  good  next  year.  The  minimum  otherwise 
will  be  15  cents,  except  in  certain  situations 
where  specific  circumstances,  or  established  pol- 
icy, makes  10-cent  minimums  necessary.  Price 
cutting  is  a  very  unwise  move  which  will  do 


A  NEW  ONE 
EVERY  HOUR 

As  this  issue  of  Motion  Picture 
Herald  goes  humming  over  the 
presses  in  Lafayette  Street,  two  zones 
of  New  York,  the  region  from 
Wall  Street  to  Pine  and  from  Times 
Square  to  Columbus  Circle,  are  agog 
with  reports  of  various  tentatively 
considered  mergers  and  rumors  of 
combines  without  end,  in  the  process 
of  readjustment  of  the  financial 
structures  of  the  industry,  in  sequel 
to  the  ordeals  of  depression.  The  ten 
days  last  past  have  seen  a  rising  cal- 
endar of  meetings,  formal  and  in- 
formal, swift  air  trips,  endless  tele- 
phone conversations.  From  this  tur- 
moil of  discussion,  actual  projects 
have  yet  to  emerge.    THE  EDITOR 


much  harm  to  the  industry  by  setting  bad  pre- 
cedents, and  forcing  wholesale  price  slashes. 

"The  argument  that  the  cuts  are  brought 
about  by  conditions,  and  that  improvement  fol- 
lows the  cuts,  is  disproved  by  the  fact  that 
business  is  still  poor  at  those  houses  which 
have  already  reduced,"  he  said.  "This  is  par- 
ticularly true  in  houses  charging  10  cents." 

In  New  Jersey  exhibitors  are  incensed  over 
competitive  moves  instituted  by  the  Skouras 
circuit,  the  latest  being  a  cut-rate  ticket  plan. 
Managers  are  disposing  of  blocks  of  tickets  to 
stores,  selling  them  to  merchants  at  half  the 
printed  value  with  the  storekeeper  again  sell- 
ing at  a  profit,  but  still  not  at  the  marked 
price. 

"Price-cutting  to  the  extent  to  which  Loew's 
is  indulging  is  pure  suicide,"  said  Jack  Ban- 
non,  assistant  to  Sam  Dembow  at  Paramount. 
"While  it  is  not  my  place  to  criticize  other 
producers,  I  feel  certain  I  am  right  in  pre- 
dicting a  very  quick  change  in  policy  on  the 
part  of  Loew's  executives.  Paramount  has 
made  a  thorough  study  of  conditions  for  the 
past  year.  We  believe  in  price-cutting  where 
it  is  actually  needed,  solely  as  a  means  of 
bringing  in  a  greater  number  of  customers. 
We  want  to  play  ball  with  them,  but  if  in  com- 
munities where  people  can  afford  high  prices 
we  slash  our  prices  to  any  great  extent,  it 
has  the  effect  of  cheapening  us  and  our  product 
in  the  patron's  eye." 

Paramount  consistently  has  been  cutting 
prices  for  over  a  year  in  cities  where  such 
programs  were  necessary.  At  the  same  time, 
the  Metropolitan  in  Boston  has  kept  the  same 
top  since  it  opened  seven  years  ago. 

Commenting  on  present  exhibition  contracts 
and  those  for  1933-34,  Felix  Feist,  MGM  sales 
executive,  said:  "I  am  optimistic  about  the 
future,  but  I  cannot  definitely  say  whether  or 
not  there  will  be  any  increase  or  decrease  in 
our  present  admissions  clause  which  calls  for 
a  very  low  15-cent  minimum.  I  think  that  is 
quite  low  enough,  and  I  hope  that  the  future 
will  be  bright  enough  to  raise  that  to  25  cents." 

A  great  many  of  the  present  contracts  have 
10-cent  minimum  admissions  clauses,  and  al- 
though it  has  not  been  definitely  determined  by 
any  of  the  producing  companies,  it  is  thought 
that  most  companies  will  get  together  in  an 
effort  to  stabilize  admission  minimums  at  15 
cents  for  the  year  1933-34. 

Ned  Depinet,  RKO  sales  head,  refused  to 
comment  on  the  situation,  saying  that  it  was 
too  far  ahead  to  make  any  statement,  but  he 


did  express  a  hope  that  the  present  10-cent 
minimum  would  be  increased. 

John  D.  Clark,  of  Fox,  said:  "Our  contracts 
for  the  coming  year  are  not  made  up,  nor  has 
any  course  of  action  with  regard  to  admis- 
sions been  decided  upon.  If  next  year  brings 
no  better  results  than  the  present,  I  can  safely 
say  that  our  current  minimum  of  15  cents  will 
hold." 

"Any  admission  lower  than  10  cents  would 
be  injurious  to  the  industry,"  said  A.  W.  Smith, 
sales  manager  of  Warners.  "This  is  our  pres- 
ent minimum.  If  it  goes  any  higher  in  the 
1933-34  contracts,  so  much  the  better,  but 
price-cutting  or  not,  it  won't  go  any  lower." 

Jack  Schlaifer,  Universal  sales  head,  de- 
clared that  the  present  minimum  was  10  cents 
and  that  he  could  say  nothing  about  the  new 
contracts.  He  pointed  out  that  the  company 
makes  different  agreements  with  each  ex- 
hibitor. 

"It  is  too  far  ahead  to  forecast  any  definite 
change  in  minimum  prices,  and,  as  a  matter  of 
fact,  we  have  no  set  minimum  under  25  cents," 
said  Jack  Cohn  of  Columbia. 

Report  20-Cent  Low  Demand 

In  spite  of  these  denials  of  any  knowledge 
of  what  future  admissions  minimums  would  be, 
MGM,  Paramount  and  Warner-First  National 
are  said  to  be  demanding  20  cents  as  bottom 
admission  charge  in  many  situations,  a  move 
said  to  have  been  brought  on  by  the  circuits 
which  insist  that  subsequent  runs  charge  a 
minimum  above  the  15-cent  figure,  firstly  be- 
cause first-runs  are  asking  much  more  than 
this  in  their  houses,  and,  secondly,  because 
many  second,  third  and  subsequent-run  theatres 
double  feature  at  prices  which  circuits  say  tend 
to  divert  patronage  from  the  major's  units. 

Nationwide  inquiry  shows  the  producer- 
owned  circuits  are  slashing  admissions  right 
and  left  in  key  cities.  One  exception  is  Fox. 
Aside  from  the  Skouras  operations  in  the 
cut-rate  ticket  field  in  New  Jersey,  Fox  ap- 
pears to  be  holding  back  in  its  circuit  cuts. 

In  next  week's  issue  will  be  presented  a  de- 
tailed resume  of  the  admissions  cut  situation 
as  it  exists  in  the  key  cities. 

Rialto  Near  Attendance 
Mark  with  New  Low  Prices 

The  Publix  Rialto  on  Broadway  claims 
a  record  for  rapid  filling  of  the  theatre  this 
week  on  the  opening  day  of  Paramount's 
"Island  of  Lost  Souls,"  under  the  reduced 
price  scale.  With  admission  geared  at  25 
cents,  40  cents  and  65  cents,  the  house  was 
filled  to  its  capacity  of  2,091  seats  with  200 
standing  one  hour  and  twenty  minutes  after 
the  opening  at  9:30  A.  M.  at  the  25-cent 
morning  admission,  according  to  officials. 

The  fact  that  "Scarface,"  which  holds  the 
Rialto's  opening  day  attendance  record, 
opened  one  hour  earlier  than  "Island  of 
Lost  Souls,"  is  given  by  Publix  executives 
as  the  reason  the  current  attraction  did  not 
establish  a  new  attendance  figure.  The  fact 
that  "The  Trespasser,"  which  holds  the  re- 
ceipts mark,  was  scaled  at  40  cents,  60  cents 
and  85  cents,  is  called  accountable  for  the 
failure  to  establish  a  new  receipts  figure. 

Reception  in  Honor  of  Lilian  Harvey 

A  reception  in  honor  of  Lilian  Harvey 
held  in  the  New  York  Waldorf-Astoria  this 
week,  was  attended  by  editors  and  repre- 
sentatives of  the  press.  Miss  Harvey  ar- 
rived in  New  York  last  week  en  route  to 
Movietone  City,  where  she  will  make  Fox 
features. 


January    21,    19  3  3  MOTION    PICTURE    HERALD  II 

PERCY  HAMMOND,  VETERAN  STAGE 
CRITIC,  ACCLAIMS  SCREEN  AS 
'THEATRE  OF  TODAY" 


by  PERCY  HAMMOND 

WHEN  Arthur  Hopkins  is  sad, 
then  indeed  is  there  cause  for 
melancholy,  since  neither  as 
man  or  showman  is  he  given  to 
unreasonable  repining.  Few 
producers  have  faced  more  smilingly  the 
drawn  dagger  of  the  capricious  taste  and  few 
have  defied  it  with  greater  optimism.  But 
now  dark  thoughts  his  gallant  spirit  shroud 
and  persuade  him  to  compose  for  Alfred  E. 
Smith's  "New  Outlook"  a  requiem  lament- 
ing the  disappearance  of  the  Theater.  In 
that  plaintive  nocturne  he  celebrates  the 
Drama's  golden  days  when  it  was  a  thing 
of  dreams  and  beauty,  and  he  mourns  its 
downfall  at  the  ugly  hands  of  realism.  Forty 
years  ago,  he  moans,  the  Theatre's  glorious 
unrealities  swept  playgoers  heavenward  in 
ecstatic  flights,  and  brought  them  back  again 
with  dazed  eyes  and  swelling  hearts.  Ibsen 
then  intruded  with  his  intellectual  medita- 
tions on  sorrow  and  misfortune,  and  since 
that  time  his  imitators  have  kept  the  evil 
cauldrons  of  realistic  drama  boiling.  The 
stenches  exuding  therefrom,  according  to 
Mr.  Hopkins,  have  driven  the  multitude  to 
other  forms  of  recreation,  rendering  the 
Theatre  wellnigh  obsolete. 

One  of  the  Troubles  With  Mr.  Hop- 
kins's cypress  murmurings  is  that  they  do 
not  admit  that  the  cinema  is  as  much  the 
Theater  as  is  its  ancestor,  the  nicknamed 
"legitimate"  drama.  Change  is  the  play- 
goers' nature,  and  they  have  turned  from 
old-fashioned  forms  to  the  improvements  of- 
fered bv  the  camera.  It  is  not  true  that,  as 
Mr.  Hopkins  says,  "in  great  sections  of  the 
country  there  is  a  new  generation  that  has 
never  seen  a  play."  The  fact  is  that  in  great 
sections  of  the  country  the  present  genera- 
tion is  seeing  better  plays,  better  acting  and 
better  production  than  its  forebears  did.  It 
seems  to  be  Mr.  Hopkins's  impression  that 
when  people  attend  the  screen  performance 
of  "A  Farewell  to  Arms,"  "Cavalcade"  or 
"The  Sign  of  the  Cross"  they  are  not  the- 
ater-goers. But  they  are.  It  may  surprise 
him  to  learn  that  the  cinema  is  the  Theater 
of  today,  not  the  "legitimate"  of  yesterday, 
and  that  its  plays  postulate,  in  the  words  of 
Mr.  Walkley,  the  Drama's  essential  con- 
flict of  individual  wills,  the  sudden  crises 
and  catastrophes  of  character  in  action.  Its 
playhouses  have  the  magic  atmosphere  of 
the  Theater  and  all  its  fascinating  parapher- 
nalia of  ticket-brokers,  ushers,  lights,  color 
and  music.  And  its  audiences  are  not  to  be 
pitied,  though  Mr.  Hopkins  says  they  are, 
for  they  are  far  happier  and  less  unintelli- 
gent than  those  of  forty  "°ars  ago,  when  he 
and  I  sat  in  the  galleries  and  ate  peanuts 
and  popcorn  while  we  were  stupefied  by  the 
dreams  and  beauty  of  such  hypnotic  unreal- 
ities as  "Rip  Van  Winkle,"  "Camille,"  "La 
Tosca,"  "The  Henrietta,"  "The  Corsican 
Brothers,"  "The  Bells,"  "Dr.  Jekyll  and  Mr. 
Hyde,"  "Jim,  the  Penman,"  or  "Uncle  Tom." 


From  the  old  guard  of  the  stage 
these  days  come  many  laments  on 
the  status  of  the  old  art  of  the  old 
theatre,  with  outcries  against  the  in- 
vasions of  the  screen.  All  season  long 
Mr.  Walter  Pritchard  Eaton  has  been 
lecturing  his  laments  to  the  club- 
women and  the  press  of  his  New  Eng- 
land. Mr.  Brock  Pemberton  is,  as 
evidenced  by  much  quoted  expression, 
very  low  in  his  mind  about  the  screen 
and  its  relation  to  the  stage.  And  the 
other  day  Mr.  Arthur  Hopkins,  famed 
producer,  gave  voice  in  an  article  in 
The  New  Outlook. 

Whereat  Mr.  Percy  Hammond, 
long  known  to  the  midwest  as  the 
dramatic  voice  of  the  Chicago  Tri- 
bune and  in  more  recent  years  as  the 
premier  critic  of  the  New  York  Her- 
ald Tribune,  took  his  pen  in  hand  in 
last  Sunday's  isstie  of  his  paper  to  set 
the  stage  in  its  place  and  to  greet 
the  screen  for  the  best  that  it  does. 
Mr.  Hammond's  article,  captioned 
"Long  live  the  King,"  is  reproduced 
herewith.  THE  EDITOR 


I  Suggest  That  Mr.  Hopkins,  Before  He 
strews  more  asphodels  on  the  tomb  of  the 
Lost  Theater,  should  visit  "A  Farewell  to 
Arms"  as  it  is  presented  by  Hollywood.  He 
may  recall  that  the  "legitimate"  drama  once 
tried  to  visualize  Mr.  Hemingway's  bathetic 
insolence  about  the  joys  and  horrors  of  sex 
and  warfare,  and  that  it  failed.  Although 
foot-lighted  by  Laurence  Stallings,  a  shrewd, 
experienced  and  conscientious  plajnvright,  it 
made  a  futile  mess  of  Mr.  Hemingway's 
sordid  masterpiece,  limited  as  it  was  by  the 
little  Theater's  little  area.  But  in  its  screen 
manifestation  it  can  stretch  its  arms,  take 
deep  breaths  and  expand  itself  in  a  version 
comparable  to  its  author's  intention.  Here 
is  the  Theater  skillfully  performing  its  func- 
tions as  honestly  as  possible,  and  when  Mr. 
Hemingway  sulks  in  disapproval  when  it 
displaces  his  tricks  with  its  own  I  think 
that  he  is  temperamental. 

If  Mr.  Hopkins  Regrets,  As  He  Says  He 
does,  the  departure  of  artificiality  from  the 
Theater,  he  may  find  consolation  in  some  of 
the  affected  attitudes  of  the  cinema.  For- 
an  example  I  submit  to  him  the  last  scene  in 
"A  Farewell  to  Arms,"  wherein  Miss  Helen 
Hayes  expires  in  the  embrace  of  Mr.  Gary 
Cooper,  to  the  music  of  the  "Liebestod," 
played  by  distant  phonographic  flutes  and 
violas.  Mr.  Cooper  lifts  Miss  Hayes  from 
her  deathbed  and  carries  her  to  a  window 
overlooking  a  garden,  and  as  he  does  so  the 
hospital  sheets  and  cerements  dissolve  into 


a  symphony  of  rehearsed  and  graceful  drap- 
eries. Mr.  Hopkins  may  remember  that 
when  the  "legitimate"  theater  tried  to  re- 
produce this  tragic  scene  it  awkwardly 
dragged  the  dying  nurse  from,  her  chamber 
to  a  stage-front  rostrum  and  commanded  her 
to  perish  before  an  unconvinced  and  unsym- 
pathetic public.  Under  the  influence  of  the 
film's  spurious  mesmerism  Mr.  Hopkin's 
eyes,  I  venture  to  say,  will  be  so  dimmed 
with  tears  that  he  will  not  know  whether 
it  is  art  or  hoakum. 

An  Understanding  Impresario  Should 
adjust  his  ancient  traditions  to  modern  cir- 
cumstances and  realize  that  the  Theater  is 
reborn  in  the  moving  and  talking  pictures. 
The  cinema  has  its  handicaps,  but  its  ad- 
vantages enable  it  to  overcome  them  tri- 
umphantly. In  his  essay  in  "The  New  Out- 
look" Mr.  Hopkins  is  like  an  old  bicycler, 
denouncing  the  automobile  as  the  end  of 
transportation,  a  Bourbon  of  the  entre- 
preneurs refusing  to  believe  in  progress. 
Since  I  admire  him  for  his  many  virtuous 
qualities,  I  whisper  in  his  ear  that  The 
King  Is  Dead,  and  I  ask  him  to  join  me  in 
shouting  "Long  Live  the  King!" 


Photoplay  Offers 
A  New  Magazine 

Photoplay  Publishing  Company,  pub- 
lishers of  Photoplay,  motion  picture  fan 
magazine,  will  issue  first  edition  of  a  com- 
panion magazine,  Shadoplay,  also  a  monthly, 
on  February  20.  The  new  paper  will  sell  at 
10  cents,  as  compared  to  the  price  of  25 
cents  for  Photoplay. 


Sheehan  Sails  Saturday  on 
Tour  of  the  Continent 

Clayton  Sheehan,  Fox  foreign  manager, 
sails  Saturday  on  a  bi-annual  trip  to 
Europe,  taking  with  him  prints  of  "Caval- 
cade" and  "State  Fair"  for  showing  in  Lon- 
don. He  will  visit  the  Scandinavian  coun- 
tries, England  and  France. 

Mr.  Sheehan  will  see  the  first  French 
Fox  production,  "Les  Bleus  d' Amour" 
(Love  Blues),  recently  completed,  and  will 
prepare  reports  on  future  necessities  of  pro- 
duction on  the  continent.  Fox  British  has 
just  finished  "Yes,  Madame"  at  British 
Lion  studios  in  London. 


National  Board  Meets  Feb.  9 

The  National  Board  of  Review  of  Motion 
Pictures,  of  which  Wilton  A.  Barrett  is 
executive  secretary,  will  hold  its  ninth  an- 
nual conference  at  the  Hotel  Pennsylvania, 
New  York,  on  February  9  and  10. 


12 


MOTION    PICTURE  HERALD 


January    21,  1933 


THE  BOX  OFFICE  CHAMPIONS 


#  Three  of  the  films  named  by  the  nation's  key 
theatres  as  best-selling  pictures  during  Decem- 
ber, continued  during  that  month  successes  begun 
as  early  as  October.  MGM's  "Strange  Interlude" 
was  an  October  "champion,"  while  the  same  com- 
pany's "Prosperity"  was  so  cited  in  November.  RKO 
Radio's  "The  Conquerors" — tied  in  December  with 
two  others  for  fourth  place — was  another  November 
"champion."  Besides  the  fourth  place  tie,  fifth  rank- 
ing is  shared,  bracketing  "Strange  Interlude"  and 
First  National's  "You  Said  a  Mouthful."  It  is  to  be 
noted  that  productions  with  a  strong  serious  strain 
dominate  the  December  group,  only  three  of  the 
eight  pictures  emphasizing  the  comic  elements. 


FOR  DECEMBER 


PROSPERITY 


M-C-M 


CALL  HER  SAVAGE 


Fox 


(  I  )  Prosperity.  Story  by  Sylvia 
Thalberg  and  Frank  Butler.  Screen 
play  by  Zelda  Sears  and  Eve 
Greene.  Directed  by  Sam  Wood. 
Photographed  by  Leonard  Smith. 
Cast:  Marie  Dressier,  Polly  Moran, 
Anita  Page,  Norman  Foster,  John 
Miljan,  Jacquie  Lyn,  Jerry  Tucker, 
John  Roche.  Released  November 
5,  1932. 


(  2  )  Call  Her  Savage.  From  the 
novel  by  Tiffany  Thayer.  Screen 
play  by  Edwin  Burke.  Directed  by 
John  Francis  Dillon.  Photographed 
by  Lee  Garmes.  Sound  recorder: 
E.  Clayton  Ward.  Art  director: 
Max  Parker.  Cast:  Clara  Bow, 
Monroe  Owsley,  Gilbert  Roland, 
Thelma  Todd,  Estelle  Taylor,  Wil- 
lard  Robertson,  Weldon  Heyburn, 
Arthur  Hoyt,  Katherine  Perry, 
John  Elliott,  Anthony  Jowitt,  Hale 
Hamilton.  Released  November 
27,  1932. 


(  3  )  Rockabye.  From  the  play 
by  Lucia  Brondor.  Screen  play 
by  Jane  Murfin.  Directed  by 
George  Cukor.  Art  director:  Car- 
roll Clark.  Musical  director:  Max 
Steiner.  Film  editor:  George 
Hively.  Photographed  by  Charles 
Rosher.  Assistant  director:  Fred 
Spencer.  Cast:  Constance  Ben- 
nett, Joel  McCrea,  Paul  Lukas, 
Jobyna  Howland,  Walter  Pidgeon, 
June  Filmer.  Released  November 
25,  1932. 


(  4  )  If  I  Had  a  Million.  Based 
on  a  story  by  Robert  D.  Andrews, 
and  written  for  the  screen  by 
Claude  Binyon,  Whitney  Bolton, 
Malcolm  Stuart  Boylan,  John 
Bright,  Sidney  Buchman,  Lester 
Cole,  Isabel  Dawn,  Boyce  DeGaw, 
Walter  DeLeon,  Oliver  H.  P.  Gar- 
rett, Harvey  Gates,  Grover  Jones, 
Ernst  Lubitsch,  Lawton  Mackaill. 
Joseph  L.  Mankiewicz,  William 
Slavens  McNutt,  Seton  I.  Miller, 
Tiffany  Thayer.  Directed  by  Ernst 
Lubitsch,  Norman  Taurog,  Stephen 
Roberts,  Norman  McLeod,  James 
Cruze,  V^illiam  A.  Seiter,  H.  Bruce 
Humberstone.  Cast:  Gary  Cooper, 
Wynne  Gibson,  George  Raft, 
Charles  Laughton,  Richard  Ben- 
nett, Jack  Oakie,  Frances  Dee, 
Charlie  Ruggles,  Alison  Skipworth, 
W.  C.  Fields,  Mary  Boland,  Ros- 
coe  Karns,  May  Robson,  Gene 
Raymond,  Lucien  Littlefield, 
Joyce  Compton.  Released  late  in 
November,  1932. 


(  4  )  The  Conquerors.  From  the 
story  by  Howard  Estabrook.  Screen 
play  by  Robert  Lord.  Directed  by 
William  A.  Wellman.  Musical  di- 
rector: Max  Steiner.  Art  director: 
Carroll  Clark.  Sound  recordist: 
John  Tribby.  Film  editor:  William 
Hamilton.  Photographed  by  Ed- 
ward Cronjager.  Cast:  Richard 
Dix,  Ann  Harding,  Edna  May 
Oliver,  Guy  Kibbee,  Donald 
Cook,  "Skeets"  Gallagher,  Walter 
Walker,  Wally  Albright,  Marilyn 
Knowlden,  Julie  Haydon,  Harry 
Holman,  Jason  Robards.  Released 
November  18,  1932. 


(  4  )  Silver  Dollar.  Based  on  the 
book  by  David  Karsner.  Screen 
play  by  Carl  Erickson  and  Har- 
vey Thew.  Directed  by  Alfred  E. 
Green.  Photographed  by  James 
Van  Trees.  Film  editor:  George 
Marks.  Art  director:  Robert  Haas. 
Cast:  Edward  G.  Robinson,  Bebe 
Daniels,  Aline  McMahon,  Jobyna 
Howland,  DeWitt  Jennings,  Robert 
Warwick,  Russell  Simpson,  Harry 
Holman,  Charles  Middleton,  John 
Marston,  Marjorie  Gateson,  Em- 
mett  Corrigan,  David  Durand,  Lee 
Kohlmar,  Wade  Boteler,  Walter 
Rogers,  Teresa  Conover,  Christian 
Rub,  Virginia  Edwards,  Leon  Way- 
coff,  William  LeMaire,  Niles  Welsh. 
Released  December  3,  1932. 


(5)  Strange  Interlude.  From 
the  stage  play  by  Eugene  O'Neill. 
Directed  by  Robert  Z.  Leonard. 
Dialogue  and  continuity  by  Bess 
Meredyth  and  C.  Gardiner  Sul- 
livan. Photographed  by  Lee 
Garnies.  Film  editor:  Margaret 
Booth.  Cast:  Norma  Shearer, 
Clark  Gable,  Alexander  Kirkland, 
Ralph  Morgan,  Robert  Young, 
May  Robson,  Maureen  O'Sullivan, 
Henry  B.  Walthall,  Mary  Alden, 
Tad  Alexander. 


(  5  )  You  Said  a  Mouthful.  From 
a  story  by  William  B.  Dover. 
Screen  play  by  Robert  Lord  and 
Bolton  Mallory.  Directed  by  Lloyd 
Bacon.  Photographed  by  Richard 
Towers.  Cast:  Joe  E.  Brown,  Gin- 
ger Rogers,  Preston  S.  Foster, 
Sheila  Terry,  Farina,  Guinn  Wil- 
liams, Oscar  Apfel,  Harry  Grlb- 
bon,  Edwin  Maxwell,  Walter 
Walker,  William  Burress,  Harry 
Seymour,  James  Eagles,  Arthur 
Byron,  Mia  Marvin.  Released 
November  26,  1932. 


January    21,  1933 


MOTION    PICTURE  HERALD 


13 


THE  CONQUERORS         RKO  Radio       STRANGE  INTERLUDE  M-C-M 


SILVER  DOLLAR  First  National       YOU  SAID  A  MOUTHFUL  First  National 


14 


MOTION    PICTURE  HERALD 


January    21,  1933 


KENT  PROPOSAL  IN  ITS  FINAL  FORM 


Final  Text  of  Kent  Plan  for 
Appeals  Board  and  Contract 

Following  is  the  official  and  final  revised  form  of  the  Sidney  R.  Kent  proposals  which 
several  distributors  have  adopted,  and  which  is  now  going  forward  to  the  motion  picture 
industry  for  study  prior  to  February  1,  when  the  program  becomes  effective: 


PROPOSAL    FOR    A    NATIONAL    BOARD  OF 
APPEALS    AND  CONCILIATION 

In  order  to  solve  within  the  motion  picture  industry- 
many  of  the  problems  involved  in  the  inter-relation- 
ship of  exhibitor  and  distributor  and  to  provide  a 
means  whereby  these  problems  can  be  examined  in  a 
fair,  openminded  and  impartial  rnanner  by  the  people 
who  best  understand  them  and  can  best  contribute 
to  their  solution,  two  principal  proposals  for  a  ma- 
chinery of  industry  self-regulation  and  settlement  of 
controversies  are  made: 

1 —  The  formulation  of  an  Optional  Standard  License 
Agreement  to  be  ofTered  by  the  respective  dis- 
tributors who  adopt  the  same,  as  an  alternative 
to  the  distributors'  own  form  or  forms  of  annual 
exhibition  contract,  the  exhibitor  to  have  the  free 
option  of  choosing  which  form  of  contract  he  de- 
sires to  accept. 

a — ^The  standard  form  to  contain  an  arbitration 
clause  for  the  arbitration  of  all  controversies 
and  disputes  arising  under  this  contract,  this 
arbitration  clause  to  be  included  at  the  option 
of  the  exhibitor. 

2 —  A  national  board  representative  of  the  distribu- 
tors and  exhibitors  toi  act  as  a  National  Board  of 
Appeals  under  the  arbitration  clause  of  the  Op- 
tional Standard  License  Agreement  in  the  spe- 
cific cases  hereafter  mentioned,  and  otherwise  to 
act  as  a  national  conciliation  board. 

The  Optional  Standard  License  Agreement 

A  definite  standard  form  of  contract  has  been  formu- 
lated as  the  result  of  the  most  thorough  and  careful 
study  of  the  problem  and  this  definitive  contract  has 
been  presented  to  the  individual  distributors  for  their 
adoption  respectively. 

The  contract  is  not  intended  to  determine  the  re- 
spective sales  policies  of  the  distributors,  but  to  make 
uniform  the  handling  of  those  features  of  the  business 
which  are  necessarily  common  to  all  interests.  It  is 
believed  that  this  form  of  contract  is  so  fundamentally 
sound  that  it  can  be  adopted  and  used  for  a  definite 
period  of  three  (3)  years. 

In  the  interests  of  exhibitors  an  innovation  has  been 
incorporated  in  the  arbitration  clause  of  this  standard 
contract.  It  is  provided  that  if  an  exhibitor  elects 
arbitration  under  the  standard  contract  and  the  local 
arbitration  board  either  by  a  unanimous  or  by  a 
majority  vote,  after  finding  the  facts  of  the  particular 
controversy  under  the  contract,  are  of  the  opinion 
that  the  strict  enforcement  of  the  contract  according 
to  its  terms  would  work  a  hardship  upon  either  of 
the  parties  thereto  because  of  the  unusual  conditions 
beyond  the  control  of  either  party  to  the  contract 
and  arising  after  the  contract  was  made,  such  local 
arbitration  board  may  then  recommend  to  the  parties 
to  the  contract  a  settlement  of  the  controversy  out- 
side the  strict  provisions  of  the  contract  and  give  to 
the  parties  an  opportunity  of  either  settling  in  accord- 
ance with  the  recommendations  of  the  Board  or  in 
such  other  fashion  as  the  parties  themselves  may 
mutually  agree.  If  in  such  case  the  parties  do  not 
adopt  the  recommendation  of  the  Board  or  other- 
wise settle  the  matter,  then  the  arbitration  board  or 
either  party  to  the  arbitration  proceeding  may  refer 
the  matter  to  the  National  Board  of  Appeals  which 
will  have  full  power  to  pass  upon  the  whole  contro- 
versy involved  in  the  arbitration  and  to  determine 
what  settlement  of  the  controversy  is  to  be  made 
between  the  contracting  parties,  and  the  decision  of 
the  National  Board  of  Appeals  in  this  respect  is  to 
be  final  and  binding  upon  the  parties  and  to  be  car- 
ried out  by  them. 

Matters  for  Conciliation 

Wholly  apart  from  matters  of  contract  which  are 
to  be  determined  by  arbitration,  many  problems  and 
differences  arise  in  the  carrying  on  of  the  business 
between  exhibitor  and  distributor  which  ought  to  be 
susceptible  of  fair  and  friendly  settlement,  and  to  this 
end  it  is  proposed  that  local  committees  of  conciliation 
should  be  set  up,  to  which  exhibitors  and  distributors 
may  carry  their  diflFerences  in  an  effort  to  adjust 
them.  If  such  differences  cannot  be  conciliated  and 
adjusted  after  the  local  conciliation  machinery  has 
been  invoked,  it  is  proposed  that  the  matter  be  re- 
ferred to  a  national  board  for  conciliation.  Such  im- 
portant and  difficult  questions  as  protection  and  run 
will  immediately  occur  to  the  industry  as  appropriate 
subjects  for  such  local  and  national  bodies  to  deal 
with. 

It  is  proposed  that  exhibitors  locally  endeavor  to 
arrive  at  conclusions  as  to  fair,  reasonable  and  work- 
able protection  and  run  schedules  and  that  they  call 
to  their  aid  for  this  purpose  the  local  conciliation 
committees,  and  if  they  are  unable  to  arrive  at  defi- 
nite conclusions  on  the  subject,  they  present  the  ques- 
tions to  the  National  Board  for  conciliation.   The  find- 


ings and  recommendations  of  this  National  Board  will 
without  doubt  be  regarded  as  so  representative  and  so 
convincing  that  they  will  be  freely  accepted  and 
followed. 

It  is  not  intended  to  compel  any  exhibitor  or  any 
distributor  to  resort  either  to  the  local  or  to  the  na- 
tional conciliation  boards,  nor  to  bind  any  of  them  by 
contract  to  do  so,  but  it  is  intended  to  make  available 
to  all  parties  earnestly  and  honestly  seeking  aid  in 
working  out  their  cotnmon  problems,  a  machinery 
in  which  they  can_have  confidence  of  a,  fair,  impartial 
and  understanding  hearing  and  consideration. 

In  order  that  the  National  Board  of  Appeals  and 
Conciliation  shall  not  be  unreasonably  burdened  with 
matters  which  should  from  their  very  nature  be  dis- 
posed of  locally  and  in  order  that  it  may  function 
with  the  best  results,  the  National  Board  of  Appeals 
should  have  final  authority  in  itself  to  determine  in 
any  specific  instance  other  than  those  recommended 
by  any  local  arbitration  board  under  the  arbitration 
provisions  of  the  optional  standard  license  contract, 
whether  it  will  or  will  not  undertake  to  hear  aiiy 
complaints  submitted  to  it  upon  appeal  from  any  of 
the  local  committees.  If  this  rule  is  followed,  a 
majority  of  the  National  Board  could  decide  to  hear 
and  attempt  to  conciliate  any  extraordinary  or  un- 
foreseen controversy  not  possible  of  conciliation  locally. 

It  must  be  borne  in  mind  that  it  is  not  in- 
tended that  the  National  Board  shall  be  concerned 
with  the  rentals  of  pictures  which  have  been  fixed  in 
the  negotiations  which  preceded  the  execution  of  any 
exhibition  contract,  nor  attempt  to  raise  or  lower ' 
film  rentals  agreed  upon  by  Contract. 

In  contract  disputes,  the  procedure  to  be  followed 
is  specified  in  the  optional  arbitration  clause  (Clause 
Twentieth)  of  the  Optional  Standard  License  Agree- 
ment. Contract  disputes  not  arising  under  an  Optional 
Standard  License  Agreement  as  to  which  the  exhibitor 
has  elected  to  include  the  arbitration  clause,  will  not 
be  considered  by  the  National  Board  of  Appeals. 

Personnel  and  Selection  of  Members 

For  the  purpose  of  hearing  appeals  or  conciliating 
complaints  not  involving  a  circuit  of  theatres  affiliated 
with  a  producer  or  distributor,  the  National  Board  of 
Appeals  shall  consist  of  three  unafTiliated  exhibitors 
and  three  distributor  representatives. 

For  the  purpose  of  hearing  appeals  or  conciliating 
complaints  involving  a  circuit  of  theatres  affiliated 
with  a  producer  or  distributor,  the  National  Board  of 
Appeals  shall  consist  of  either  (a)  four  unaffiliated 
exhibitors,  two  distributor  representatives  and  two 
affiliated  circuit  representatives;  or  (b)  two  unaffiliated 
exhibitors,  one  distributor  representative  and  one  affili- 
ated circuit  representative,  and  the  action  of  a  ma- 
jority shall  be  the  action  of  the  National  Board. 

It  is  important  that  both  parties  to  the  controversy 
have  fair  and  equal  representation  of  disinterested 
parties  who  are  generally  familiar  with  the  business. 
Selection  of  unafTiliated  exhibitor  members  can  be 
made  by  the  national  exhibitor  associations  or  by  lot 
from  a  panel  of  unaffiliated  exhibitors  conveniently 
located. 

Procedure  for  Referring  Complaints 

for  Conciliation  to   National  Board 

Before  referring  any  matter  to  the  National  Board 
of  Appeals,  the  proper  local  arbitration  board,  protec- 
tion committee  or  conciliation  committee  must  hear 
the  complaint  or  controversy  and  shall  first  exhaust 
their  efforts  to  determine,  conciliate  or  dispose  of 
the  controversy.  After  this  is  done  the  local  board 
or  committee  may  then  refer  the  complaint  or  contro- 
versy to  the  National  Appeal  Board  for  a  hearing. 
The  local  board  or  committee  will  forward  to  the 
National  Board,  in  connection  with  each  case  or  com- 
plaint: 

(1)  A  full  and  complete  statement  of  their  finding 
of  facts. 

(2)  All  of  the  evidence  submitted  to  them  in  the 
case  or  controversy. 

(3)  Their  recommendations  for  a  settlement  which 
was  not  accepted  by  the  parties. 

Each  party  to  the  controversy  will  be  permitted  to 
also  submit  their  own  statements  of  facts,  arguments 
and  recommendations. 

In  regard  to  protection  and  run  controversies,  it  is 
contemplated  that  a  local  committee  representative 
of  all  first  and  subsequent  run  exhibitors  will  be 
established  in  the  city  or  territory  where  it  is  de- 
sired that  an  attempt  be  made  to  work  out  by  con- 
ferences a  protection  and  run  schedule  or  arrange- 
ment that  will  be  acceptable  to  all  such  exhibitors. 
If  these  negotiations  become  deadlocked  and  all  rea- 
sonable efforts  are  exhausted  to  bring  about  a  local 
agreement,  then  the  questions  in  dispute  may  be  re- 
ferred to  the  National  Board  for  conciliation  by  such 
local  committee. 

If  a  protection  and  run  schedule  is  agreed  upon  by 


RKO^  Paramount 
Approve  Plan 

Large  distributors  this  week  continue 
individual  adoption  of  the  Sidney  R.  Kent 
proposal  for  a  national  appeals  board  and 
a  standard  form  of  exhibition  contract  and 
arbitration.  Before  leaving  from  New  York 
for  Hollywood,  Ned  E.  Depinet,  vice-presi- 
dent in  charge  of  sales  for  RKO,  officially 
announced  that  his  company  had  agreed  to 
use  the  new  optional  contract,  and  had  ap- 
proved the  national  board.  The  new  license 
will  be  made  to  RKO  exhibitors  on  March 
1.  Paramount  has  also  approved  all  three 
planks  of  the  plan. 

Previously  MGM,  Fox  and  Educational- 
World  Wide  officially  indicated  acceptance. 
Metro  accounts  may  use  the  contract  on  and 
after  February  15,  Fox  after  February  1. 
Paramount  on  January  10  sent  word  to  M. 
A.  Lightman,  MPTOA  president,  that  it  had 
approved  the  proposals  and  would  place  the 
contract  before  its  customers  February,  1. 
Universal  is  supposed  to  start  the  contract 
about  February  15. 

The  complete  final  revised  form  of  the 
proposals  which  distributors  have  signed 
and  which  are  now  being  offered  to  state 
exhibitor  units  for  ratification  appear  else- 
where on  this  page.  The  pact  is  to  be  effec- 
tive for  three  years  from  February,  1933. 
Work  on  the  organization  of  the  appeals 
board  will  commence  about  March  1.  Dis- 
tributors are  now  printing  the  final  form  of 
the  contract,  which,  with  the  appeals  pact, 
were  not  completely  revised  until  a  few  days 
ago.  Copies  of  both  are  now  going  forward 
to  the  industry. 

Idaho  Theatre  Owners  Association  wired 
Sidney  R.  Kent  at  his  headquarters  at  Fox, 
vigorously  denouncing  the  contract  and  in- 
dicating that  it  will  fight  its  presentation  to 
the  trade. 


the  local  exhibitors  and  established  in  the  territory, 
and  in  connection  therewith  a  continuing  zoning  com- 
mittee is  established  to  hear  and  conciliate  complaints 
in  connection  \yith  the  established  protection  and  run 
plan,  this  continuing  committee  may  submit  any  dis- 
puted question  they  are  unable  to  agree  upon  to  the 
National  Board  for  conciliation  after  they  have  ex- 
hausted their  efforts  to  effect  an  acceptable  adjust- 
ment. 

In  regard  to  complaints  of  alleged  unreasonable 
overbuying  by  a  circuit  or  any  other  exhibitor,  it  is 
contemplated  that  a  local  Conciliation  Committee  on 
which  there  is  a  fair  and  equal  representation  of 
distributors  and  exhibitors  should  be  established  to 
whorn  complaints  of  unreasonable  overbuying  by  any 
exhibitor  may  be  referred  for  investigation  and  con- 
ciliation. If  the  local  Conciliation  Committee  is  unable 
to  bring  about  an  acceptable  adjustment,  and  in  their 
opinion  there  is  merit  to  the  complaint,  then  this 
Committee  may  refer  the  complaint  to  the  National 
Board  for_  conciliation,   hearing  and  recommendation. 

The  National  Board  of  Appeals  and  Conciliation  will 
by  its  prestige  and  personnel  give  impartial  considera- 
tion and  arrive  at  fair  and  intelligent  solutions  of 
the  more  troublesome  and  irritating  controversies  and 
problems  not  possible  to  solve  locally,  as  well  as  solve 
the  unforeseen  difficulties  that  may  arise  in  the  future. 
It  should  be  considered  as  the  industry's  supreme 
court  of  self-regulation.  Because  of  its  standing  in 
the  industry if  properly  conducted,  its  findings  and 
recommendations  will  carry  great  influence. 

The  success  of  this  program  will  depend  obviously 
upon  the  earnestness  and  open-mindedness  with  which 
it  is  applied  by  the  Industry.  Being  an  innovation 
it  cannot  at  the  outset  be  presented  in  complete  de- 
tailed form  in  all  respects  and  many  details  of  proce- 
dure rnay  arise  from  time  to  time  which  must  be 
determined  as  the  occasion  _  presents.  The  spirit  and 
principle,  however,  underlying  the  proposals  appear 
to  be  so  fundamentally  sound  and  fair  that  we  have 
complete  confidence  in  its  successful  outcome. 


packed 
,  .  thousands 
admittance. 

figures  .  .  .  picture- 


Grauman's  Chinese 
to  the  doors  . 
clamoring  for 

Hollywood's  mightiest 

wise,  blase  .  .  .  hushed  to  awed  silence  by 
"Cavalcade's"  stirring  theme  .  .  .  then  burst- 
ing into  deafening  applause  .  .  .  heart-felt 
tribute  to  the  one  production  that  mounts 
to  the  glorious  heights  scaled  only  by  im- 
mortal "Birth  of  a  Nation." 


reasons   !  "'"^y^neof 

Picture  ?:  *>-lc 
leader!  ^'^'^'^indu. 


IN  YOUR  OWN 
LANGUAGE 


Read  what  the  trade  press  says: 

VARIETY:  A  big  picture  from  and  on  every  angle. 
Once  in  the  first-run  houses  in  the  keys  it  should  be  a 
cinch.  It'll  call  forth  all  the  adjectives  all  the  critical 
boys  in  the  dailies  can  think  up.  "The  Woman's  Angle": 
Fascinating  to  women.  Picture  wins  them  utterly. 


HARRISON'S  REPORTS:  The  best  talking 
picture  yet  made.  Its  appeal  is  universal.  Will  touch  one's 
heartstrings  deeply.  "Cavalcade"  will  make 
history  in  the  picture  business. 


January    21,  1933 


MOTION    PICTURE  HERALD 


19- 


MADAME  BUTTERFLY"  AS  MUSIC-FILM 


For  more  than  a  quarter  of  a  centur}' 
"Madame  Butterfly"  has  been  the  most  ef- 
fective lachrymose  opus  in  the  repertoire  of 
major  opera  companies  throughout  the 
world,  the  tragic  story  of  Cho-Cho-San  as 
tonalized  by  Puccini  wringing  tears  and 
kopecks  from  confirmed  opera-goers  as  well 
as  those  who  don't  know  a  grand  opera  from 
a  horse  opera. 

When  David  Belasco  made  a  stage  piece 
from  the  John  Luther  Long  story  of  the 
little  Geisha  girl,  with  Blanche  Bates  in  the 
role,  there  was  no  dramatic  history  made. 
Subsequently,  Valerie  Bergere  played  the 
role  with  some  success,  and  then  the  drama 
lapsed  into  innocuous  desuetude. 

It  was  only  when  the  great  Italian 
melodist,  Giacomo  Puccini,  saw  the  play  in 
London  at  the  Duke  of  York's  Theatre  with 
Evelyn  Millard  in  the  leading  role  and  de- 
cided it  was  ideal  material  for  opera  treat- 
ment, that  the  real  career  of  "Butterfly"  was 
forecast.  In  1904,  the  opera  of  "Madame 
Butterfly,"  the  most  poignantly  pathetic  of 
all  pieces  for  the  lyric  stage,  came  into  be- 
ing. 

From  its  first  production  in  English  at  the 
Metropolitan  Opera  House,  November  12th, 
1906,  and  its  premiere  in  Italian  February 
12th,  1907,  at  the  Metropolitan  with  the 
magnetic  Geraldine  Farrar  as  Cho-Cho-San 
and  the  great  Caruso  as  Pinkerton,  it  has 
been  a  perennial  in  the  repertoire  of  opera 
companies  of  the  first  caliber. 

With  such  a  positive  record  of  success  as 
an  opera  and  a  negligible  one  as  a  purely 
dramatic  vehicle,  it  is  strange  that  the  pro- 
ducers of  the  audible  screen  version  of 
"Madame  Butterfly"  did  not  take  more  ad- 
vantage of  the  operatic  material  as  Puccini 
conceived  it,  for  assuredly  the  music  of  the 
famous  Italian  composer  has  been  the  breath 
of  life  to  the  tragic  saga  of  Cho-Cho-San. 
Despite  its  undeniable  appeal  as  drama, 
without  the  exalting  pathos  of  the  great 
melodist's  score  John  Luther  Long's  touch- 
ing story  would  long  since  have  been  lost 
in  that  limbo  that  is  the  fate  of  the  ephemer- 
al. 

Although  the  makers  of  the  screen  version 
of  "Madame  Butterfly"  have  utilized  some 


THE  VIGIL  ("The  Humming 
Chorus") 


The  plaintive  music  of  the  Humming 
Chorus  /'s  heard  as  Cho-Cho-San,  Suzuki 
and  little  Trouble  seat  themselves  at  the 
window  to  watch  and  wait  the  coming  of 
the  faithless  Pinkerton.  Heard  throughout 
their  lonely  vigil,  the  music  has  a  haunting 
effect  and  is  a  poignant  note  to  a  pathetic 
scene. 


Prodti'Cers  Did  Noi  Take  Full 
Advantage  of  Puccini's  Operatic 
Material,  Declares  O'Sullivan 

by  JOSEPH  O'SULLIVAN 


The  processes  of  inter-relation  between 
sound  and  picture  are  still  on  their  tedious 
way.  The  American  screen  more  conspicu- 
ously than  the  European  has  refused  se- 
riously to  endeavor  to  evaluate  relatively 
sight  and  sound  as  parallel  components 
with  any  consistent  line  of  production  suf- 
ficient to  evoke  a  public  appraisal. 

Paramount's  "Madame  Butterfly,"  re- 
leased December  30,  is  decidedly  a  case  in 
point.  It  is  true  enough  that  it  was  first 
a  play  and  subsequently  Puccini's  musical 
inspiration.  But  it  is  exceedingly  clear  that 
its  survival  as  a  piece  of  material  today  has 
been  a  musical  manifestation. 

Mr.  Joseph  CySullivan,  who  disctisses  the 
piece  in  the  ensuing  article,  in  addition  to 
his  considerable  motion  picture  experience 
in  various  sectors,  is  a  musician  with 
extensive  operatic  background  and  ex- 
perience. TERRY  RAMSAYE 


of  the  music  of  the  operatic  score,  chiefly  to 
give  tonal  atmosphere,  the  dramatic  and 
pictorial  adaptation  of  the  story  is  such  that 
the  musical  interpretation  which  has  really 
given  enduring  life  to  the  piece  cannot  be 
applied  with  anything  approaching  the  in- 
tent of  the  composer ;  nor  is  there  evidence 
that  such  an  attempt  has  been  made.  There 
are  moments,  however,  when  the  action  and 
the  music  of  Puccini  synchronize  as  in  the 
opera  version,  and  at  such  times  there  is  no 
mistaking  the  profound  appeal.  An  instance 
in  point  is  where  Cho-Cho-San,  Suzuki  and 
the  little  child  seat  themselves  at  the  window 
to  watch  and  await  the  coming  of  Pinkerton. 
As  evening  fades  into  night  and  nightfall 
deepens,  the  three  figures  are  seen  silhouet- 
ted against  the  background  and  the  plaintive 
music  of  the  "Humming  Chorus"  is  heard 
throughout  their  lonely  vigil.  This  is  as  it 
was  in  the  opera,  and  the  effect  is  enchant- 
ing. This  "Humming  Chorus"  theme  is 
used  by  Puccini  in  a  reminiscent  manner  as 
a  background  to  dialogue  when  Sharpless 
reads  Pinkerton's  letter  to  Cho-Cho-San,  in 
the  opera,  and  the  significance  is  unmistak- 
able. But  in  the  picture  this  letter  scene 
does  not  occur. 

Such  scenes  as  those  which  inspired  the 
delectable  flower  duet  of  Cho-Cho-San  and 
Suzuki;  the  entrance  of  the  numerous  rela- 
tions and  the  piquant  scene  which  follows 
when  the  little  Geisha  girl  is  questioned  by 
Sharpless  and  Pinkerton,  with  the  typical 
underscoring  of  the  composer;  the  scene  in 
the  last  act  where  Cho-Cho-San  sings  the 
lullaby  to  little  Trouble  just  before  she 
learns  of  Pinkerton's  faithlessness ;  all  these 
have  no  counterpart  in  the  picture,  hence  no 
opportunity  to  utilize  the  music  of  the  opera 
score.  Nor  can  the  many  motifs  with  which 
Puccini  pointed  the  significant  action  of  the 
drama ; — the  curse  of  Lo  Zio  Bonso  with  its 
eerie  whole-tone  progression  in  thirds,  that 


recur  throughout  the  opera ;  the  fate  motif 
that  reminds  her  "Better  to  die  with  honor 
than  live  with  dishonor" :  and  other  mean 
ingful  musical  motifs  that  have  made  of  a 
simple  pathetic  story  an  intense  lyric  drama 
that  has  lived  because  of  its  musical  tran- 
scription ;  these  have  no  fitting  place  in  the 
picture.  It  is  evident  they  were  not  con- 
sidered important,  or  else  were  not  fully 
understood. 

As  noted  in  a  foregoing  comment,  one 
hears  underscored  some  of  the  music  of  Puc- 
cini, notably  the  curtain  music  of  the  first 
act,  portions  of  the  love-duet  of  the  first  act 
and  of  Un  Bel  Di  ("One  Fine  Day"),  and 
fragments  of  the  opera  throughout.  With 
no  sequential  plan  that  permits  reiterative 
thematic  development  or  amplification,  there 
can,  naturally,  be  no  real  concept  of  the 
musical  interpretation. 

As  a  touching  photodrama  with  a  color- 
ful tonal  background  "Madame  Butterfly" 
will  have  its  sympathetic  audience.  To  those 
who  accord  to  the  "Butterfly"  that  has 
brought  distinction  to  the  careers  of  Ger- 
aldine Farrar,  Tamaki  Kiuri,  Emmy  Des- 
tinn,  Florence  Easton  and  other  famous 
singers,  a  niche  all  its  own  among  the  great 
works  of  the  lyric-dramatic  stage,  this  pro- 
duction of  the  audible  screen  will  he  but  a 
source  of  regret  that  the  producers  did  not 
grasp  the  opportunity  to  do  something  really 
notable  in  photoplay-music  production. 


To  Make  "The  Merry  Widow" 

Jeannette  MacDonald,  noted  singer,  may 
be  starred  in  a  talking  film  version  of  "The 
Merry  Widow"  which  would  be  directed  by 
Ernst  Lubitsch.  Conferences  have  been  held 
with  Robert  Kane  of  the  Paramount  Join- 
ville  studios,  near  Paris,  France. 


Japanese  Film  Shown  Here 

The  first  Japanese  historical  motion  pic- 
ture drama  ever  presented  in  America, 
"Twenty-Six  Martyrs  of  Japan,"  is  cur- 
rently being  shown  at  the  International 
House,  connected  with  Columbia  Univer- 
sity, New  York,  under  the  auspices  of  the 
Japanese  Christian  Association. 


LOVE  DUET— First  Act 


T/x  love  theme  of  Cho-Cho-San  and  Pin- 
kerton, from  the  first  act  of  the  opera,  is 
heard  underscored  at  appropriate  moments 
throughout   the  picture. 


20 


MOTION    PICTURE  HERALD 


January    21,  1933 


SILENT  SCREEN  ACTORS  MUST  TRAIN 
FOR  SOUND,  SAYS  JUNIOR  LAEMMLE 


All  Will  Have  to  "Buy  Stage." 
Executive  Warns,  Saying  "Buy 
Hollywood"  Policy  of  18 
Months    Has    Been  Costly 

Actors  of  the  silent  screen  must  train 
themselves  for  the  talking  picture  or  pro- 
ducers will  be  forced  to  "Buy  Stage,"  says 
Carl  Laemmle,  Jr.,  the  ruling  voice  of 
Universal's  studio.  "Buy  Hollywood"  as  a 
practice  has  proved  "not  so  good"  in  the 
last  18  months,  in  the  view  of  the  youthful 
executive  of  production,  who  declares  he 
has  the  records  to  support  his  assertion 
that  several  really  great  stories  have  been 
pigeon-holed  or  at  least  have  been  impaired 
in  the  making  by  the  scarcity  of  capable 
lead  players,  even  with  the  help  of  Broad- 
way. 

For  precisely  this  purpose  of  discovering 
new  talent  the  studios  are  wasting  half  a 
million  dollars  a  year  in  trying  out  college 
students,  former  silent  picture  players  and 
star  athletes,  Mr.  Laemmle  said.  Universal 
alone,  he  added,  has  expended  $300,000  in 
the  last  twelvemonth  searching  for  actors 
with  ability  equal  to  their  publicity  build-up ; 
John  M.  Stahl  has  postponed  production  of 
"Only  Yesterday"  nearly  two  months  dur- 
ing the  hunt  for  a  suitable  actress ;  a  six 
months'  canvass  of  available  material  has 
failed  to  bring  forth  a  young  actor  to  play 
"Laughing  Boy." 

Situation  Acute 


LAEMMLE,  66,  SAYS 
ACTION'S  THE  THING 

"If  producers  could  feel  the  public 
pulse,  they  conld  make  good  pictiires 
unerringly,"  said  Carl  Laemmle,  ob- 
serving his  66th  birthday  this  week 
in  Hollywood.  "Today,  however,  that 
is  impossible.  The  world  is  in  too 
chaotic  a  state  as  a  result  of  the  de- 
pression. Regardless  of  this,  I  believe 
the  public  needs  more  entertainment 
than  ever  before.  Apparently  it  xvants 
more  action  and  less  talk.  My  organ- 
ization is  trying  to  supply  that  need. 
There  is  no  cheapening  of  production 
costs.  The  industry  is  merely  elim- 
inating wasted,  dead  overhead,  and  is 
making  every  dollar  invested  in  enter- 
tainment visible  on  the  screen." 

Surrounded  by  more  than  a  Inm- 
dred  friends  and  employees,  Mr. 
Laemmle  celebrated  his  anniversary 
by  cutting  a  66-pound  cake  presented 
by  tvorkers  at  Universal  City. 

"I  feel  hale  and  hearty,  and  I  be- 
lieve that  I  will  be  connected  with 
the  industry  for  many  more  years," 
he  said.  "I  also  believe  that  the  de- 
pression is  at  an  end,  and  that  con- 
ditions are  improving." 


Studios  Wasting  Half  Million  a 
Year  Hunting  Talent,  Declares 
Universal  Executive;  Day  of 
Beauty  sans  Ability  Is  Over 

wood.  American  actors  should  learn  French, 
German  and  Spanish  for  their  own  advance- 
ment. All  leading  players  who  appear  in 
our  Berlin  productions  must  learn  English 
so  that  they  may  be  brought  to  Hollywood 
when  their  European  box  office  reputations 
are  established. 

Drannatic  Schools  Out  of  Date 

"Progress  demands  a  never  ending  search 
for  talent.  Little  theatres'  semi-professional 
acting  groups  must  point  their  players 
toward  talking  pictures.  College  dramatic 
schools  will  have  to  adopt  new  training 
methods — some  of  them  are  20  years  behind 
the  times.  'One  part'  actors  must  broaden 
their  scope,  avoid  type  classification  and 
realize  that  merely  looking  a  part  is  by  no 
means  sufficient  today." 

Mr.  Laemmle  pointed  out  that  the  out- 
standing performances  in  1932  were  by 
stage  actors  more  than  40  years  old  and 
stage  women  near  30,  indicating  that  the 
public  does  not  draw  the  age  line  as  it  once 
did,  also  that  the  leading  men  and  young 
actresses  have  been  unable  to  compete  with 
the  seasoned  troupers. 

Regent  Formed 
To  Distribute 

Regent  Pictures,  Inc.,  has  been  formed  to 
operate  in  the  independent  field,  with  head- 
quarters at  1540  Broadway,  according  to 
announcement  this  week  by  Harry  N.  Blair, 
vice-president,  who  said  the  company  is  pre- 
pared to  handle  features  and  short  subjects. 

Contracts  are  now  being  negotiated  with 
two-feature  units  for  product.  While  the 
company  will  distribute  principally,  it  plans 
first  to  produce  12  features  and  approxi- 
mately 52  shorts,  consisting  of  one,  two  and 
three-reel  subjects. 

Negotiations  were  said  to  be  under  way 
with  numerous  independent  distributors  for 
state  right  distribution  of  the  program  about 
to  be  produced. 


Roxy  Houses  Art  Exhibit 

An  exhibition  of  paintings  and  sculpture 
by  destitute  artists  is  now  on  view  at  the 
Seventh  Avenue  Roxy  through  this  week. 
Howard  S.  Cullman,  receiver  operating  the 
theatre,  has  arranged  to  have  the  Roxy  bear 
all  the  expenses  of  the  venture,  and  pro- 
ceeds of  any  sales  arranged  will  go  to  the 
artist  direct  without  any  reductions. 


New  Mexico  Owners  Meet 

The  New  Mexico  Theatre  Owners  Asso- 
ciation, with  headquarters  in  Santa  Fe, 
held  a  meeting  this  week  at  which  were 
discussed  matters  pertinent  to  the  member- 
ship of  the  association.  Nathan  Salmon  is 
president  of  the  organization. 


"The  casting  situation  is  acute  right 
now,"  declared  Mr.  Laemmle,  who  has  built 
up  his  own  stock  company  at  Universal 
City.  "What  about  tomorrow  if  Holly- 
wood actors  do  not  prepare  themselves  to 
meet  the  demands  of  the  screen?  The 
screen  has  no  place  for  a  'ham'  actor.  To 
put  a  star  with  a  mere  publicity  reputation 
and  no  acting  ability  into  a  good  picture 
today  not  only  makes  the  actor  look  ridic- 
ulous in  comparison  with  good  perform- 
ances by  well  trained  actors  in  minor  roles 
but  costs  the  producer  who  gave  him  the 
break  a  fortune  when  the  picture  fails. 
Minimizing  dialogue  to  aid  international 
appeal  of  new  pictures  also  demands  more 
active  acting  ability  than  has  been  hereto- 
fore demanded. 

"The  standards  of  pictures  have  been 
raised  so  much  by  improved  stories  and  me- 
chanical perfection  that  the  public  has 
become  far  more  critical  than  ever  before, 
and  while  a  great  performance  may  make 
a  star  overnight,  a  bad  or  only  fair  per- 
formance makes  any  actor  a  liability  rather 
than  an  asset.  It  used  to  be  that  a  screen 
actress'  principal  assets  were  the  beauty  she 
too  frequently  got  from  the  cosmetician, 
and  shapely  limbs,  and  that  a  good  looking 
sheik  could  win  stardom  with  publicity  and 
fan  letters  from  love-sick  girls  but — these 
things  are  gone  forever.  Future  advance- 
ment depends  more  upon  great  acting  per- 
formances than  anything  else. 

Mr.  Laemmle  offered  the  information 
that  the  vogue  of  most  silent  picture  players 
in  Hollywood  has  been  reduced  from  five 
years  to  a  few  months,  explaining : 

"They  have  not  delivered  performances 


equal  to  those  by  the  seasoned  stage  actors 
who  have  served  an  apprenticeship  in  dozens 
of  characters  and  learned  every  phase  of 
showmanship  and  sincere,  sympathetic  in- 
terpretation. A  great  many  of  the  featured 
players  of  today's  pictures  are  the  stage 
actors  who  'stole'  scenes  away  from  silent 
film  stars  by  superior  performances  in 
minor  parts. 

"Motion  pictures  today  are  no  longer  a 
get-rich-quick  haven  for  'fakirs'  and  'sen- 
sationalists.' They  are  the  proving  ground 
for  real  actors  who,  having  learned  their 
craft,  are  flexible  enough  to  accept  direction 
and  adjust  themselves  to  the  talking  pic- 
ture technique,  taking  advantage  of  the 
greater  opportunities  film  closeups  offer  for 
naturalness  and  that  sound  recording  offers 
for  vocal  expression. 

Twenty  to  40  new  stars  must  be  created 
this  year,  the  executive  said,  one  factor  be- 
ing the  necessity  for  making  pictures  of 
international  appeal. 

"Improved  foreign  marketing  is  one  of 
the  surest  means  to  take  the  business  out 
of  the  red  ink,"  Mr.  Laemmle  added.  "With 
all  the  world  our  screen,  producers  cannot 
gamble  with  questionable  performers.  All 
producers  are  watching  story  preparation 
more  closely  than  ever ;  dialogue  is  showing 
marked  improvements  and  application : 
direction  likewise.  This  advancement  can- 
not be  impaired  by  inferior  acting.  If  pro- 
ducers cannot  get  better  actors  from  Broad- 
way than  from  Hollywood  they  will  have  to 
go  to  London,  Paris,  Berlin  or  anywhere 
else. 

"All  foreign  actors  should  learn  English 
with  a  view  to  ultimately  playing  in  Holly- 


January    21,  1933 


MOTION'   PICTURE  HERALD 


21 


THE  CAMERA  CEI3€CT§ 


ON  EXPEDITION.  (Left)  Ernest  B. 
Schoedsack,  who  has  gone  to  the 
Near  East  to  film  another  adven- 
ture picture  for  RKO  Radio.  His 
latest,  "King  Kong,"  is  scheduled 
for  early  showing  at  Radio  City. 


i-*f>"'i'^it«Tif 


SHADOW  STUDY.  (Above)  An 
interesting  new  portrait  of  Patri- 
cia Ellis,  who  advanced  further  in 
her  young  career  In  Warner 
Brothers'   "Picture  Snatcher." 

FILM  STAR,  TOO.  (Right)  Kate 
Smith,  long  an  outstanding  radio 
star,  as  she  arrived  with  her  man- 
ager, Ted  Collins,  In  New  York 
from  Hollywood,  after  making 
Paramount's  "Hello  Everybody." 


'1..  '  ' 


HOLLYWOOD  PREMIERE.  General  view  of  Grauman's  Chinese 
theatre  In  the  film  capital  the  night  of  the  West  Coast  openinc, 
of  the  Fox  spectacle,  "Cavalcade."  The  premiere  proved  one  'o\ 
Hollywood's  most  brilliant  events,  with  scores  of  the  motion  pic- 
ture world's  celebrities  attending.   CBS  broadcast  the  event. 


AT  NEW  YORK  PREMIERE.  Among  the  many  notables  present 
at  the  Strand  theatre  for  the  opening  performance  of  Warner 
Brothers'  "20,000  Years  in  Sing  Sing"  —  Major  Albert  Warner, 
vice-president  of  Warner  Brothers  (right)  and  Mrs.  Warner,  shown 
arriving  with  friends,  Mr.  and  Mrs.  Joseph  Levey. 


22 


MOTION    PICTURE  HERALD 


January    21,  1933 


ON  CONTRACT.  (Below)  Ruby  Keeler 
(Mrs.  Al  Jolson)  who  has  been  signed 
to  a  long-term  contract  by  Warner 
Brothers  following  first  showings  of 
"42ncl  Street."  Her  next  is  to  be 
started  soon. 


CELEBRATING  ANOTHER  MECHANISM.  Will 
Hays  at  the  Pre-Motor  Show  ball  in  New  York, 
shown  with  Lucius  Boomer,  president  of  the 
Waldorf-Astoria,  where  the  ball  was  held;  R.  H. 
Grant,  vice-president  of  General  Motors;  Joseph 
P.  Day,  realtor;  L.  P.  Fisher,  head  of  Cadillac. 


IN  NEW  ROLE.  (Left)  Tommy  Conlon, 
whose  work  in  World  Wide's  "Those 
We  Love"  has  resulted  in  his  being  as- 
signed an  important  part  in  that  com- 
pany's "Auction  in  Souls." 


HELPING  ARTISTS.  (Below)  Pauline 
Lord,  the  actress,  buying  a  painting 
from  Howard  S.  Cullman,  head  of  the 
original  Roxy,  New  York,  where  the 
works  of  needy  artists  were  displayed 
this  week  in  the  main  foyer  in  a  special 
benefit  exhibit. 


MEETS  FILM  FOLK.  Fra  ncis  Lederer,  new  sen- 
sation of  the  New  York  stage  recently  signed 
by  RKO  Radio,  with  Francine  Larrimore,  noted 
actress,  at  last  week's  luncheon  of  the  AMPA 
in  New  York. 


January    21,  1933 


MOTION    PICTURE  HERALD 


23 


POLLY  HERSELF.  (Below)  A  new  por- 
trait of  Polly  Moran,  this  time  without 
her  esteemed  teammate,  Marie  Dressier. 
The  MGM  featured  player's  most  recent 
appearance  was  with  Miss  Dressier  in 
"Prosperity." 


TURNED  PLATINUM.  (Right)  An  effec- 
tive disguise  for  one  so  decidedly  a 
brunette,  is  this  coiffure  of  Mary  Brian's. 
Miss  Brian  has  that  kind  of  a  part  in 
Warners'  "Hard  to  Handle." 


AT  CATALINA.  (Below)  A  delightful 
seascape  not  a  bit  the  worse  for  the 
intrusion  of  human  Interest  In  the  per- 
son of  Miriam  Jordan,  Fox  player. 
Scenes  for  the  Fox  production,  "Dan- 
gerously Yours,"  In  which  .  Miss  Jordan 
appears,  were  taken  there. 


VISIT  STUDIO.  As  University  of  Pittsburgh  rep- 
resentatives were  guests  of  Warner  Brothers 
while  on  the  Coast  for  the  Rose  Bowl  game. 
Shown  are:  Don  Harrison,  athletic  director;  W.  L.  Guth- 
rie, Warner  location  manager;  Bette  Davis,  Dr.  V. 
Lamphier,  Mrs.  Harrison,  John  Weber  of  the  university, 
and  Frank  McHugh. 


DISCOVERY.  So  they  say  at  Universal,  where 
she,  caught  above  in  so  celebrant  a  mood,  is 
making  her  headquarters.  She  is  Rosalie  Rey, 
and  Universal  has  cast  her  in  "Clancy  of  the 
Mounted." 


24 


MOTION    PICTURE  HERALD 


January    21,  1933 


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Improved  box  office  business  for  fhe  iasf  three  weeks  in  December  and  the  first  week  of  January,  as  compared  with 
the  same  period  In  1931,  Is  reflected  In  the  graph,  from  a  compilation  of  theatre  receipts  appearing  weekly  in  MOTION 
PICTURE  HERALD.  Relative  fluctuations  In  weekly  grosses  in  the  twelve  indicated  cities  are  shown  for  the  period  In 
1932  and  In  the  year  previous.  The  gross  In  each  city  for  the  first  week  In  December  In  each  year  Is  taken  as  100  per  cent 
and  the  figures  for  the  succeeding  four  weeks  are  plotted  accordingly,  using  the  first  December  gross  In  1931  as  the 
baseline  for  all  figures  for  that  year  and  employing  the  corresponding   1932  figure  in  the  same  way. 


Hays  Sees  Shorter 
IV ^ek  as  Film  Aid 

There  is  more  substantial  foundation  for 
faith  in  the  future  of  motion  picture  enter- 
tainment than  ever  before,  Will  H.  Hays 
said  upon  his  arrival  in  Hollywood  this 
week.  "Notwithstanding  the  problems  of  re- 
adjustment which  the  motion  picture  indus- 
try, as  well  as  industry  generally,  have  be- 
fore them,  film  leaders  already  are  project- 
ing plans  for  the  greater  era  of  entertain- 
ment that  must  arise  from  the  shorter  work 
week  in  American  industry,"  declared  the 
president  of  the  Motion  Picture  Producers 
and  Distributors  of  America. 

"The  motion  picture  must  rise  or  fall  upon 
the  essential  commodity — entertainment — 
with  which  it  serves  the  American  public, 
and  indeed  a  world-wide  public.  The 
MPPDA  has  just  summarized  the  results  of 
the  most  critical  opinion  of  film  features 
produced  during  the  past  12  months,  and  we 
find  that  as  many  as  150  separate  and  dis- 
tinct full-length  features  produced  by  the 
American  industry  during  that  period  were 
named  in  the  choices  of  the  '10  best  pictures' 
of  the  year." 

Mr.  Hays  said  that  Hollywood  need  make 
no  apology  for  the  character  of  entertain- 
ment thus  produced  and  that  artistically 
each  month  has  shown  some  new  phase  of 
improvement. 

"A  new  horizon  is  opening  for  screen  en- 
tertainment," he  said,  "with  the  dawn  of 
greater  leisure.  The  need  of  a  shorter  week 
is  no  longer  a  theory;  it  is  a  condition  which 


industry  and  government  must  meet.  Such 
an  era  is  no  longer  a  mere  hope.  We  have 
reached  the  point  where  the  machine  must 
be  utilized  for  its  greatest  social  purpose : 
the  production  of  leisure  as  well  as  labor. 

"American  industry  should  have  no  ex- 
cuses to  make  for  the  fact  that  we  have 
built  upon  a  plane  of  prosperity,  not  a  plane 
of  depression.  The  place  to  begin,  in  the 
return  to  normal  business  conditions,  is 
from  where  we've  left  off." 

Mr.  Hays  pointed  out  that  from  a  social 
standpoint  the  motion  picture  screen  is  only 
now  at  the  beginning  of  its  career  and  that 
it  still  is  to  show  its  special  possibilities  in 
the  field  of  selective  or  higher  entertain- 
ment. 

S.O.S.  Company  Buys  Used 
Equipment  from  Government 

The  Sales  On  Sound  Corporation,  New 
York  sound  equipment  company,  has  pur- 
chased from  the  United  States  government 
considerable  motion  picture  equipment.  In- 
cluded in  the  lot  bought  are  76  projectors  of 
various  types,  most  of  which  were  in  use 
on  ships  of  the  United  States  Navy  and  at 
shore  stations. 

The  shipment  is  expected  to  reach  New 
York  early  in  February,  when  the  machines 
will  be  repaired  where  necessary.  When 
repairs  are  completed  the  equipment  will  be 
placed  on  the  market. 


Loew's  Declares  Dividend 

Loew's,  Inc.,  has  declared  a  dividend  of 
$1.62i/^,  the  regular  quarterly  payment  on  its 
preferred  stock,  payable  February  15. 


Schenck  to  Drop 
Production  JVork 

Joseph  M.  Schenck,  president  of  United 
Artists,  is  understood  retiring  from  produc- 
tion on  his  own.  The  contemplated  inac- 
tivity of  Art  Cinema  Corporation  as  a 
production  unit  for  United  Artists  is  con- 
nected with  the  decision.  Current  theatre 
conditions  are  understood  to  be  an  import- 
ant factor  in  his  decision,  with  a  desire  to 
devote  more  time  to  other  business  interests. 

The  decision  is  understood  to  have  no 
effect  on  Mr.  Schenck's  position  as  United 
Artists  president,  nor  is  he  expected  to  step 
completely  out  of  the  production  field.  As 
United  Artists  head,  he  will  make  distribu- 
tion deals.  Edward  Small  will  make  pictures 
for  United  Artists,  in  which  films  Mr. 
Schenck  will  have  an  interest.  Art  Cinema 
will  not  be  dissolved  but  will  merely  be- 
come inactive. 

Nudist  Film  Barred, 
Board  Hears  Appeal 

Dr.  Frank  P.  Graves,  New  York  state 
commissioner  of  education,  has  reserved  de- 
cision in  the  appeal  to  the  board  of  regents 
of  the  department  of  education  by  George 
Dembow  and  Michael  Mindlin,  sponsors  of 
the  picture  "This  Naked  Age."  for  showing 
in  the  state.  The  motion  picture  division 
of  the  department  had  refused  to  permit  ex- 
hibition of  the  production,  which  purports 
to  depict  the  cult  of  Nudism.  Louis  Nizor 
represented  them  in  hearings  at  Albany. 


January    21.  1933 


AT  the  bottom  of  Long  Island  Sound,  close 
to  Manhattan  Island,  sea-exploring  Dr. 
William  Beebe  last  week  slapped  at  a  wayward 
fish,  caught  a  clam  in  the  mud  and  a  starfish 
sprawled  lazily  over  some  sea-weed,  without 
getting  wet.  A  new-type  little  submarine, 
demonstrated  for  the  first  time  by  Simon  Lake, 
submarine  pioneer,  enabled  Dr.  Beebe  to  make 
his  gesture.  Times  Magazine  reported  that 
B.  S.  Moss,  Manhattan  showman,  is  financing 
the  venture.  Probably  with  some  of  the  money 
which  he  got  when  he  sold  his  circuit  to  the 
interests  which  are  now  controlled  by  RKO. 

The  newest  Lake  product  is  22  ft.  long,  6 
ft.  wide,  weighs  10  tons,  has  room  for  four. 
Other  Lake  inventions  have  been  used  to  film 
the  bottom  of  the  sea.  Paramount  was  nego- 
tiating with  him  last  year  for  filming  rights  to 
a  salvaging  expedition. 

Mr.  Lake,  who  at  66  still  hopes  to  make  a 
stable  fortune  from  submarines,  enthusiastically 
projects  "possibilities  for  the  submarine  in  the 
recovery  of  gold  and  oil,"  etc. 

Entrepreneur  Moss,  invoking  his  powers  as 
money  man,  insisted  on  naming  the  new  vessel 
Explorer.  This  disappointed  Designer  Lake, 
who  ached  to  call  her  Crab. 

V 

One  wag  insists  that,  with  business  as  it 
is,  a  picture  theatre  hold-up  now  is  only 
petty  larceny. 

V 

James  Farley,  Roosevelt  vote  harvester,  is 
understood  to  be  the  only  one  who  is  definitely 
set  jor  a  cabinet  post  in  the  new  Administra- 
tion. Mr.  Farley  was  told  to  arrange  his 
affairs  in  time  for  removal  on  March  4  to 
Capitol  Hill,  whence  he  ivill  hold  forth  as 
Postmaster  General. 

V 

Ex-Princess  Pola  Negri,  speaking  with- 
out her  Polish  accent  and  with  a  dash  of 
American  slang,  slipped  this  line  to  report- 
ers last  week  while  playing  RKO's  Main- 
street,  Kansas  City:  "Pola  has  been  battling 
the  depression  and  she's  got  it  licked.  I've 
been  a  big  success  at  every  movie  theatre 
I've  played  during  the  last  18  months.  I've 
pulled  theatres  out  of  the  red  everywhere 
I've  gone."  The  young  lady,  who  appears 
to  be  the  answer  to  every  circuit  manager's 
prayer,  "confided"  to  the  news  writers  that 
she  soon  will  be  available  for  bookings. 
V 

Jtist  about  this  time,  after  editors  of  the 
country  have  said  their  pieces  about  "Junior's" 
Rockefeller  Center,  John  D.,  Sr.,  reclining  in 
Florida  away  from  the  blasts  of  weather  and 
press,  is  probably  remarking,  "And  I  thought 
the  young  feller  zvas  comin'  along  all  right." 
V 

Young  Al  Zimbalist,  publicist  for  Warner 
theatres  in  New  Jersey,  frequently  breaks 
into  print  with  notices  about  his  machina- 
tions in  theatre  press  agentry.  Mr.  Zim- 
balist's  latest  contribution  is  a  piece  about 
his  new  play,  "Publicity  Is  My  Racket," 
which  he  hopes  to  have  produced  in  Holly- 
wood and  on  Broadway.  "The  theme  of  the 
play,"  he  says,  "is  based  on  the  aspirations 
of  the  young  publicist  whose  greatest  desire 
is  to  constantly  trick  the  (circuit)  efficiency 
expert  who  is  a  close  relation  to  a  relation 
of  a  relation  to  the  company's  president. 


HORSE  SENSE 

Nojf  it  leaks  out  that  six  horses 
were  cast  and  rehearsed  for  the  big 
equestrian  scene  in  the  Radio  City 
Music  Hall  "Carmen,"  but  that  two 
of  them  refused  to  go  on. 


MOTION    PICTU  RE  HERALD 


By  JAMES  CUNNINGHAM 


AMEN 

Sam  Kaplan,  deposed  union  head,  in 
testifying  the  other  day  in  defense  of 
a  supreme  court  suit,  told  a  judge  and 
jury,  "I  am  a  godsend  to  the  motion 
picture  operators!" 

Mr.  Kaplan  mentioned  threats 
which  had  been  made  upon  his  per- 
son in  the  form  of  telephone  calls 
from  an  anonymous  man,  who  Kaplan 
said  described  himself  as  a  friend  and 
told  him  there  was  a  plot  hatching  to 
kidnap  him. 

"You  don't  mean  a  threat,  do  you?" 
asked  Judge  McCook.  "You  mean  a 
warning."  Regardless,  Kaplan  related 
that  police  raided  a  house  and  found 
"kidnapping  apparatus"  of  goggles, 
tape  and  handcuffs.  Asked  how  he 
knew  the  apparatus  was  intended  for 
him,  Kaplan  replied,  "The  police  told 
me  so." 

Kaplan  also  said  that  his  body- 
guards were  employed  only  six  days 
a  week,  and  when  the  court  asked 
how  he  was  protected  on  the  seventh 
day,  he  replied,  "Other  folks  took 
me  out." 


TAY  Garnett  and  Robert  Fellows,  Uni- 
'  versal  directors,  are  now  resting  com- 
fortably, and  safely,  on  the  sun  deck  of  the 
Europa,  en  route  to  Germany  to  make  scenes 
for  "SOS  Iceberg." 

Alighting  from  the  Chief  at  Chicago,  the 
two  were  approached  by  strangers  who  said 
they  were  news  photographers,  and  asked 
them  out  of  the  station  for  "better  views." 
In  the  train  yard,  the  strangers  produced 
pistols  and  forced  the  directors  to  accom- 
pany them  "on  a  little  ride,"  later  demand- 
ing $15,000  for  their  release.  Garnett  re- 
called a  Chicago  racketeer  acquaintance,  and 
on  the  pretext  of  calling  a  friend  for  finan- 
cial aid,  he  called  the  racketeer,  who  arrived 
poste  haste  and  arranged  for  the  directors' 
release  in  consideration  for  their  cash  on 
hand,  about  $400.  This  left  them  without 
carfare  to  New  York,  whereupon  they  bor- 
rowed $100  from  the  racketeer  acquaintance 
and  proceeded  speedily  on  their  way.  They 
arrived  here  quite  "shaky." 

V 

Lynn  Farnol,  Sam  Goldwyn's  publicity  man 
Friday,  hopped  out  to  Kansas  City  the  other 
day  to  inject  a  bit  of  his  ebullient  brand  of 
press  agentry  into  hinterland  newspaper  copy 
for  "The  Kid  From  Spain."  Mr.  Farnol  was 
at  his  best,  as  witness  the  following  ad  copy 
of  Loew's  Midland :  "Torero !  Torero !  .  .  .  and 
that's  no  yodel !  That's  a  bull-fighter !  That's 
Eddie !  .  .  .  with  a  murderous  man-cow  charg- 
ing him  and  making  him  pay  and  pay !  And 
the  Glorious  Goldwyn  Girls  ...  a  perfect 
string  of  74  matched  pearls,  selected  from  8,300 
beauties.  .  .  .  Fun  as  fast  as  Eddie  can  Cantor 
with  a  bull  behind  him.  .  .  .  Little  pop-eye 
throwing  the  bull  for  a  loss  of  seven  stock- 
yards." 

That's  Lynn  Farnol ! 

V 

The  74  members  of  the  New  York  "Ali- 
mony Club"  now  languishing  in  jail  chose 
for  a  recent  showing  "They  Just  Had  to 
Get  Married." 


25 


AD  copy  and  illustrations  run  by  theatres 
in  the  metropolitan  papers  would  have 
little  chance  with  W.  A.  Black,  Ray  County, 
Mo.,  editor.  Mr.  Black,  of  the  Lawson,  Mo., 
Review,  received  a  three-column  plate  of  cur- 
rent news  pictures  in  his  feature  service. 
Among  other  pictures  was  a  revealing  view  of 
Lady  Godiva  astride  a  spotted  horse.  The 
horse  was  wearing  a  bridle  and  Lady  Godiva 
was  wearing — nothing. 

Lady  Godiva,  portrayed  by  Sally  Rand  at 
the  recent  Chicago  artists'  ball,  sat  demurely 
atop  the  noble  steed.  But  why,  reasoned  Mr. 
Black,  should  his  readers  be  allowed  to  view 
such  pictures.  News  was  scarce,  however, 
and  Mr.  Black  needed  the  plate  to  fill  space. 
Accordingly,  he  ordered  the  nude  Godiva 
beaten  up.  The  result  of  the  assault  could 
plainly  be  seen  in  the  Review.  Lady  Godiva 
was  a  sad  and  formless  smear  of  ink — just  a 
blot  above  ten-hands  of  horse  flesh. 

Once  Lady  Godiva  rode  nude  through  the 
streets  of  a  Saxon  town  and  thus  removed  an 
oppressive  tax  upon  the  people.  But  "Peep- 
ing Tom,"  a  tailor  of  Coventry,  took  one  peep 
and  was  stricken  blind.  Editor  Black  spared 
from  this  fate  readers  of  the  Review  at  Law- 
ton. 

V 

Artie  Block,  manager  of  Warners'  Boyd 
theatre,  in  Philadelphia,  played  "Frisco 
Jenny"  the  other  day.  As  an  exploitation 
stunt,  he  had  printed  and  widely  distributed, 
"calling  cards"  which  read :  "  'Frisco  Jenny' 
— 190a  Chestnut  Street— No  Phone." 

Warner  home  office  publicity  to  the  trade 
called  it  a  "nifty  stunt"  and  reported  that 
"Chestnut  Street  was  the  theatre  address 
and  plenty  of  curious  men  showed  up  to  see 
what  it  was  all  about." 

"The  stunt  tied  in  perfectly  with  the  char- 
acter portrayed  by  Ruth  Chatterton,"  the 
publicity  continued.  The  cards  were  also 
distributed  in  lots  to  "several  well-known 
men  in  town,  who  passed  them  out  to 
friends  as  a  gag." 

Some  gag. 

V 

Chico  Marx  has  been  complaining  of  spots 
before  his  eyes  ever  since  he  arrived  in  Cali- 
fornia. "At  first  we  hoped  they  would  be  five- 
spots,"  said  Grocho. 

V 

Someone  succeeded  last  Friday  in  round- 
ing up  a  dozen  RKO  executives  for  a 
screening  of  an  Italian-made  silent  picture 
about  ""The  Last  Days  of  Pompeii."  It  was 
quite  difficult  to  follow  the  piece  and  evi- 
dently the  home  office  projectionist  thought 
it  would  make  little  difference  if  he  mixed 
up  a  few  reels.  As  a  result,  the  public  trial 
of  an  accused  assassin  was  being  held  in 
the  city  square  two  reels  before  the  crime 
was  committed.  The  Pompeians  were  run- 
ning away  from  an  angry  volcano  long  be- 
fore it  erupted.  The  executives  were  glad 
to  get  back  to  their  offices. 

V 

Bankers  sometimes  cannot  understand  why 
breakable  properties  are  built  in  triplicate,  so 
the  director  will  be  able  to  obtain  "re-takes." 
They  probably  don't  understand  why  re-takes 
are  necessary  in  the  first  place. 


ANOTHER  SIDELINE 

Publicity  from  RKO's  home  office 
says,  "RKO  Radio  Pictures  is  prepared 
to  go  into  the  street  sweeping  busi- 
ness on  a  metropolitan  scale." 


ASIDES  &  INTERLUDES  ^i^^ 

III  iiiiiiiiiiii 


Th 


e 


BATTLE 


With  JALA  BIRELL,  MELVYN 
DOUGLAS,  O  nslow  Stevens, 
Everett  Brown,  Will  iam  H.  Dunn, 
Miki  Morita,  Frank  Lackteen. Directed 
by  Ernst  L.  Frank.  Story  by  Lester 
Cohen.  Produced  by  Carl  Laem/nle, 
Jr.  Screenplay  by  Dale  Van  Every  and 
Don  Ryan. Presented  by  Carl  Laemmle. 


R  OVA  L  of  the 

EASTS  ! ! ! 

-Just  ONE  of 

the  never-to-be- 
forgotten  thrills  in  a 


28 


MOTION    PICTURE  HERALD 


January    21,  1933 


TRAVELERS . . . 


MUSICOMEDY  COMEBACK 

Exemplified  in  ''Alnd  Street"; 
Also  in  ^'TJje  Secret  of  Madame 
Blanche"  and  Mae  West  Film 

by  LEO  MEEHAN 

Hollyivood  Staff  Correspondent 


The  other  day  Leo  Peterson,  general  man- 
ager of  the  Black  Hills  Amusement  Com- 
pany of  Rapid  City,  S.  D.,  dropped  in  for 
a  chat.  He  had  driven  down  to  southern 
California  for  a  holiday  vacation.  Asked 
what  sort  of  product  he  would  like  to  see 
made  this  year  he  put  pictures  with  music 
first.  "My  patrons  like  anything  with  mu- 
sic," he  said.  "And  I  believe  a  series  of 
good  music  pictures  will  appeal  strongly 
these  next  few  months." 

Well,  Leo,  it  looks  like  you  and  any  others 
who  feel  the  same  way  about  it  will  get 
your  wish.  There  are  a  number  in  the  im- 
mediate offing  which  will  be  out  and  out 
musicomedy  or  some  modification  thereof. 
Others  will  have  musical  numbers  either  in- 
cidental to  them,  or  essential  factors  in  the 
development  of  the  stories. 

A  Real  Musicomedy 

Among  the  first  to  be  made  ready  is  War- 
ner Bros.'  "42nd  Street."  This  is  frankly 
patterned  after  that  pioneer  musical  film, 
"Broadway  Melody,"  only  of  course  the 
technique,  the  sound  and  just  about  every- 
thing else  has  been  vastly  improved  since 
the  days  when  that  picture  set  box  offices 
on  their  ears.  But  it  is  an  intimate  story 
of  backstage  life,  recording  the  conception, 
development  and  presentation  of  a  big 
Broadw^ay  musical  comedy  smash,  and  re- 
vealing in  gripping  fashion  the  trials,  fail- 
ures and  triumphs  of  some  200  persons  con- 
nected with  the  production.  The  story  has 
much  interesting  human  drama,  and  the 
actual  production  numbers  are  very  neatly 
woven  into  it.  The  little  chorus  gal  be- 
comes a  star  and  all  that  sort  of  thing.  In- 
cidentally, the  little  chorus  gal  is  Ruby 
Keeler,  who  is  Mrs.  Al  Jolson,  and  she  does 
a  good  job  in  her  first  stellar  spot.  It  also 
has  Bebe  Daniels,  Guy  Kibbee,  Ginger 
Rogers,  Dick  Powell,  Lyle  Talbot,  Warner 
Baxter,  George  Brent,  Una  Merkel  and 
others — more  big-time  names  than  the  big- 
gest real  Broadway  musicomedy.  Busby 
Berkeley  has  provided  some  eye-filling  dance 
routines,  and  the  girls  are  pulchritudinous 
knockouts.  They  are  so  good  that  Warners 
has  signed  up  14  on  contracts. 

"The  Secret  of  Madame  Blanche,"  from 
MGM,  is  not  a  musical  play,  but  incident 
is  some  stage  atmosphere,  with  Irene  Dunne, 
as  a  showgirl,  who  goes  to  London  with  her 
troupe  and  marries  the  scion  of  an  aristo- 
cratic family,  with  disastrous  results.  It 
starts  back  in  the  gay  nineties  and  moves 
up  to  the  present,  and  in  the  early  sequences 
Miss  Dunne  reveals  a  voice  of  singular 
charm  and  sweetness.  It  is  based  upon  a 
Martin  Brown  play  called  "The  Lady." 
Once  more  Miss  Dunne  shows  her  remarka- 
ble ability  to  play  both  young  and  old  char- 
acters. 

The  other  picture  this  week  carrying  mu- 
sical numbers  features  none  other  than  the 
spectacular  author-star  of  such  Broadway 
sensations  as  "Diamond  Lil,"  "Sex"  and 
"Pleasure  Man,"  the  two  last  named  of 
which  were  too  much  even  for  Manhattan. 


Mae  West  is  quite  as  spectacular  and  unique 
on  the  screen  as  she  is  behind  the  foot- 
lights, as  you  already  know  if  you  saw  her 
in  "Night  After  Night"  with  George  Raft. 
She  is  an  extraordinarily  vivid  personality, 
one  that  has  something  very  definite  to  con- 
tribute to  the  screen,  providing  her  talents 
can  be  kept  within  reasonable  bounds  of 
propriety.  "She  Done  Him  Wrong,"  her 
first  starring  picture,  is  nothing  more  or 
less  than  her  stage  play,  "Diamond  Lil." 
Its  only  disguise  is  the  title,  and  the  fact 
that  she  is  called  "Lou"  instead  of  "Lil." 
If  you  happen  to  come  within  censored 
areas,  it  is  difficult  to  tell  just  what  you 
are  going  to  have  left  to  show  when  the 
censors  get  through. 

Paramount  previewed  Ben  Schulberg's 
second  independent  picture,  "Luxury  Liner." 
It  is  "Grand  Hotel"  on  a  steamboat.  While 
the  big  steamer  crosses  the  Atlantic  from 
Bremen  to  New  York  we  witness  the  drama 
that  teems  from  the  steerage  to  the  royal 
suite.  Action  revolves  around  a  substitute 
ship's  doctor,  played  by  George  Brent,  who 
made  the  voyage  so  he  could  pursue  his 
wife,  who  is  running  ofif  with  a  millionaire. 
There  are  such  things  as  birth,  death,  sui- 
cide, murder,  the  stock  market  crash,  ro- 
mance, tragedy,  all  happening  kaleidoscopic- 
ally  within  the  great  steel  shell  as  she  plows 
through  the  sea.  Settings  are  luxurious, 
photography  and  costuming  gorgeous.  Out- 
standing is  an  excellent  comedy  perform- 
ance by  Alice  White,  too  little  seen  of  late 
on  the  screen. 

Columbia  has  made  a  very  entertaining 
screenplay  from  Preston  Surges'  story, 
"Child  of  Manhattan."  In  its  cornedy  se- 
nuences  it  is  particularly  good,  having  been 
directed  by  Eddie  Buzzell,  himself  a  Broad- 
wav  comic  of  note.  Features  are  Nancy 
Carroll,  John  Boles,  Buck  Jones.  It's  in- 
teresting to  see  Buck  get  away  from  the 
"horse  operas,"  although  he  plays  a  cow- 
man from  the  wide-open  spaces  who  falls 
for  a  little  taxi  dancer  when  he  visits  New 
York,  though  the  little  taxi  dancer  falls  for 
the  rich  young  man,  of  course.  Noteworthy 
is  the  screen  debut  of  Jessie  Ralph,  veteran 
stage  character  woman. 

The  talk  of  Hollywood  is  "Cavalcade," 
which  opened  Thursday  night  at  the  Chi- 
nese. Herald  readers  have  already  been 
apprised  of  its  magnificence.  What  I  wish  to 
report  is  that  no  picture  ever  has  received 
more  unanimous  praise  from  the  makers 
of  pictures.  It  is  generally  conceded  to  be 
one  of  the  finest  productions  ever  made  and 
Winfield  Sheehan.  Frank  Lloyd  and  all 
others  concerned  in  its  making  are  being 
showered  with  congratulations  by  their 
Hollywood  neighbors. 

Significant  is  the  reception  of  Diana  Wy- 
nard.  The  picture  colony  enthusiastically 
proclaims  her  as  a  new  and  great  cinema 
star.  She  is  under  contract  to  MGM,  and 
after  a  visit  in  England,  where  she  will 
appear  in  a  play,  is  to  return  to  Culver  City 
to  star  in  "Reunion  in  Vienna." 


Sidney  R.  Kent,  president,  and  Spyros 
Skouras,  in  charge  of  theatres  for  Fox,  re- 
turned to  New  York  from  Movietone  City. 

Clayton  P.  Sheehan,  foreign  executive  of 
Fox,  sails  from  New  York  on  Saturday  for 
Scandinavia,  England  and  France. 

Nicholas  M.  Schenck,  Felix  Feist,  J.  Rob- 
ert Rubin.  MGM  executives,  left  New  York 
for  production  conferences  at  Culver  City. 

Harvey  B.  Day,  of  Terry-Toons,  is  en  route 
to  Los  Angeles,  from  New  York,  for  ex- 
change tour. 

Emanuel  Cohen,  Paramount  production  ex- 
ecutive, returned  to  Hollywood  from  New 
York. 

Claudette  Colbert,  United  Artists  player, 
will  return  next  week  to  Hollywood. 

W.  J.  Kupper,  western  division  manager  of 
Fox  ;  Harry  Ballance,  southern  director, 
and  ToM  Bailey,  of  Chicago,  are  on  sales 
tours  of  their  respective  territories. 

William  D.  Shapiro,  vice-president  of  Majes- 
tic, left  New  York  on  nationwide  exchange 
tour. 

Herman  Wobber,  aide  to  Sidney  R.  Kent,  is 

touring  exchanges  in  the  west. 
Ambrose  J.  Dovvt,ing,  foreign  manager  of  RKO, 

left  New  York  for  Hollywood. 
Nate   C.   Blumberg,  RKO  midwest  division 

director,  arrived  in  New  York  from  Chicago. 
Howard  Dietz,  MGM  advertising  director,  left 

for  the  Coast  on  Tuesday. 
Kay  Francis,  Warner  player,  is  due  in  New 

York  from  the  coast. 
Ned  E.  Depinet,  RKO  vice-president  in  charge 

of  sales,  left  New  York  for  Hollywood. 
Spencer  Tracy,  Warner  player,  is  due  in  New 

York  from  Hollywood. 
Ed  McAvoy,  eastern  sales  manager  of  RKO, 

left  New  York  on  exchange  tour. 
Jack  L.  Warner,  vice-president  in  charge  of 

Warner  productions,  arrived  in  New  York 

on  Wednesday  from  the  Coast. 
Lester  Cowan,  secretary  of  Academy  of  Arts 

and  Sciences,  arrived  in  Hollywood  from  New 

York. 

Marcus   Benn,   Philadelphia  exhibitor,  sails 

Saturday  for  southern  trip,  returning  Feb.  4. 
Ray  Palmer,  Warner  sales  executive,  returned 

to  New  York  from  Boston. 
Willard    McKay,    counsel,    and  Charles 

Paine,  Universal  executive,  returned  to  New 

York  from  Boston. 
Gradwell  Sears,  Warner  sales  executive,  left 

for  four  weeks'  exchange  tour. 
Edward  G.  Robinson,  Warner  player,  returned 

to  Hollywood  from  New  York. 
Ned  Depinet,  RKO  sales  head,  left  New  York 

for  Hollywood. 
Hector  Turnbull,  Jesse  L.  Lasky's  associate 

producer,  resigned  and  left  Hollywood  for 

New  York. 

Moe  Siltors,  Joseph  Bernhardt,  L  J.  Hoff- 
man, Dave  Weshner,  Warner  theatre  execu- 
tives, left  New  York  for  key  city  tours. 

Nat  W.  Finston,  in  charge  of  music  at  Para- 
mount's  studio,  arrived  in  New  York  from 
Hollywood. 

Ernst  Lubitsch,  director,  returned  to  New 
York  and  Europe. 

Col.  E.  a.  Schfller,  Loew  executive,  left  New 
York  for  Florida. 

Gilbert  Miller,  producer,  returned  to  New 
York  from  Europe. 

William  Brenner,  of  National  Screen,  ac- 
companied Herman  Robbins,  president,  tO' 
Hollywood. 

John  Strasner,  costume  designer,  arrived  in 
New  York  from  Europe,  en  route  to  Fox 
studio. 

Buddy  Fisher,  player,  arrived  in  New  York 
from  Los  Angeles  to  start  vaudeville  tour 
and  to  arrange  for  publication  of  his  book, 
"Reel  People." 

Hans  Gefringer,  representative  of  Austrian: 
Authors  and  Composers  Society,  arrived  in 
New  York  from  Vienna. 

Irving   Mills   returned  to   New  York  from. 
Europe. 


January    21,  1933 


MOTION    PICTURE  HERALD 


29 


SHOWMEN'S  REVIEWS 


This  deparfmenf  deals  with  new  product 
from  the  point  of  view  of  the  exhibitor 
who  is  to  purvey  it  to  his  own  public 


Rome  Express 

(Universal) 
Drama 

Utilizing  the  single  setting,  as  has  been  done 
in  several  American  productions  recently,  this 
Gaumont  British  picture,  which  Universal  is 
releasing  in  this  country,  is  excellent  drama, 
strong  entertainment.  Set  exclusively  on  the 
speeding  express  running  from  Paris  to 
Rome,  the  production  combines  drama,  smartly 
handled  comedy,  a  bit  of  pathos  and  technical 
excellence  in  a  manner  which  serves  to  make 
of  it  a  feature  entirely  entertaining. 

The  production  values,  as  regards  photog- 
raphy, sets,  atmospheric  backgrounds  and  the 
development  of  a  clear  impression  of  a  fast 
train  speeding  through  the  night,  are  highly 
effective.  The  performances  are  smooth, 
capable  throughout,  with  no  single  exception. 
From  the  standpoint  of  the  American  exhibitor 
selling  the  picture  to  his  patronage,  the  players, 
with  only  a  few  exceptions,  are  unfortunately 
quite  unknown. 

The  names  which  will  count  to  a  certain 
extent,  at  least,  are  those  of  Esther  Ralston, 
Conrad  Veidt  and  perhaps  Gordon  Harker. 
The  rest  cannot  be  counted  upon  for  selling 
value,  however  satisfactorily  they  handle  their 
roles.  The  best  results,  from  the  advertising 
angle,  will  probably  lie  with  a  concentration 
upon  the  story,  the  dramatic  elements  and  the 
unusual  setting,  rather  than  with  the  cast. 

A  cross-section  of  the  train  on  the  trip  re- 
veals an  official  of  the  French  Surete,  or 
police,  on  a  holiday ;  a  man  and  a  woman,  both 
married,  on  a  clandestine  journey;  a  thief 
making  his  getaway  with  a  stolen  portrait ; 
his  two  former  compatriots  hot  on  his  heels, 
without  his  knowledge ;  a  garrulous  English- 
man, proud  of  his  own  wit ;  a  millionaire  whose 
hobby  is  rare  paintings,  and  his  secretary,  a 
meek,  downtrodden  individual ;  a  motion  pic- 
ture actress  of  note,  whose  rise  to  fame  drew 
her  from  a  much  lesser  station,  and  her  pub- 
licity-seeking manager. 

The  paths  of  this  strangely  mixed  group 
oddly  cross,  become  involved  in  a  murder, 
an  investigation,  the  renewing  of  old  acquaint- 
ances, a  denouement  as  the  murderer  leaps  to 
his  death  from  the  flying  train. 

There  is  not  a  moment's  lagging  of  interest 
in  the  picture.  The  oddly  shaped  pieces  of  the 
plot  all  dovetail  smartly  to  produce  a  well- 
rounded,  well  executed  film  story.  The  com- 
parative lack  of  names  of  selling  value  in  this 
country  will  necessitate  the  exhibitor  putting 
added  pressure  behind  his  selling  effort.  His 
first  showing,  however,  should  bring  others 
into  the  theatre.  The  opportunity  for  unusual 
lobby  display  on  the  basis  of  the  speeding 
express  train  setting,  is  too  good  to  overlook. — 
Aaronson,  New  York. 

A  Gaumont  British  production.  Distributed  by 
I'niversa;!.  Directed  by  Walter  Forde.  Author, 
Clifford  Grey.  Scenario  by  S.  Gilliat.  Dialogue 
by  Clifford  Grey,  Frank  Vosper,  Ralph  Stock.  Run- 
ning time,  94  minutes. 

CAST 

Asta  Marvelle   Esther  Ralston 

Tony   Hugh  Williams 

Zurta   Conrad  Veidt 

Poole   Donald  Calthrop 

Mrs.  Maxted   Joan  Barry 

Grant   Harold  Huth 

Tom   Bishop   Gordon  Harker 

Mills   Eliot  Makeham 

Alistair  McBane   Fredric  Hardwicke 

Monsieur  Jolis   Frank  Vosper 

Spinister   Muriel  Aked 


THE  concept  of  this  department 
is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  in  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
in  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


No  Other  Woman 

(RKO  Radio) 
Drama 

Considerably  by  reason  of  the  presence  of 
massive  Charles  Bickford,  "No  Other  Woman" 
takes  on  an  atmosphere  of  rapid  and  vigorous 
action  which  should  appeal  fundamentally  to 
the  audience  of  almost  any  type  or  place.  Also 
responsible  for  the  effectiveness  of  the  picture 
as  entertainment  is  the  splendid  work  of  Irene 
Dunne,  who  again  demonstrates  her  ability  and 
versatility,  in  the  role  of  the  long-suffering  wife 
who  sticks  by  her  husband  through  hardship, 
wealth  and  scandal,  until  he  returns  chastened 
to  the  fold. 

From  the  play,  "Just  a  Woman,"  the  story 
is  not  in  any  sense  new,  novel  or  unusual,  but 
the  direction  has  succeeded  in  moving  the  nar- 
rative at  a  rapid  pace,  with  the  locale  and  set- 
tings doing  their  share  and  the  unceasing  ac- 
tivity of  Bickford  carrying  the  weight  of  the 
pace. 

The  cast  offers  opportunity  for  exploitation, 
with  Bickford  and  Miss  Dunne  of  course  fore- 
most. Miss  Dunne's  popularity  and  ability  are 
a  foregone  conclusion  and  selling  her  is  up  to 
the  exhibitor.  In  support,  and  all  performing 
ably,  are  Gwili  Andre,  the  blonde,  foreign- 
accented  feminine  menace  in  the  Bickford- 
Dunne  marital  situation ;  Eric  Linden,  and 
Christian  Rub,  as  the  best  of  the  assisting 
players. 

The  story  moves  from  the  squalor,  noise  and 
activity  of  a  typical  Pennsylvania  steel  mill 
town,  which  is  atmospherically  highly  effective, 
to  the  lavishness  of  mansions  and  New  York 
apartments,  and  back  to  the  mill  town,  where 
the  two,  finally  reconciled,  are  left  to  recom- 
mence a  life  which  they  had  won  away  from. 
Miss  Dunne  marries  Bickford  as  the  film  opens, 
3jid  she  makes  drastic  efforts  to  make  him 
leave  the  squalor  of  the  "hunky"  town.  Through 
the  chemical  discovery  of  young  Linden,  work- 
ing with  a  byproduct  of  the  mill,  they  achieve 
fame  and  immense  fortune.  The  impulsive 
Bickford  becomes  entangled  with  Miss  Andre, 
tries  to  divorce  his  wife.  The  crooked  divorce 
proceedings  reach  the  point  of  throwing  dirt 


on  the  character  of  his  wife,  when  Bickford 
comes  to  his  senses,  calls  off  the  suit,  and 
serves  a  sentence  for  perjury.  The  business 
smashed,  he  returns  to  the  mill  town  and  a 
job,  where  his  wife  finds  him. 

The  rather  time-worn  story  angle  of  wife  and 
liusband  as  outlined  will  necessarily  have  to 
be  a  selling  angle,  but  with  that  the  perform- 
ances and  persons  of  Miss  Dunne  and  Bickford 
should  be  emphasized.  Not  great,  not  unusual, 
the  film  is  nevertheless  well  executed,  ably  per- 
formed and  contains  those  elements  of  enter- 
tainment which  should  find  it  reasonably  suc- 
cessful at  the  exhibitor's  box  office. — Aaron- 
son,  New  York. 

Produced  and  distributed  by  RKO  Radio.  Directed! 
by  J.  Walter  Ruben.  From  the  play,  "Just  a  Wo- 
man," by  Eugene  Walter,  and  a  story  by  Owen 
Francis.  Screen  play  by  Wanda  Tuchock  and  Ber- 
nard Schubert.  Cameraman,  Edward  Cronjager. 
.'^ound  recordist,  Clem  Portman.  Film  editor.  William 
Hamilton.  Release  date,  January  6,  1933.  Running^ 
time,   58  minutes. 

CAST 

Anna    Irene  Dunne 

Big  Jim  Stanley   Charles  Bickford 

Margot    Gwili  Andre 

Joe    Eric  Linden 

Bobbie  Stanley    Buster  Miles 

Susie    Leila  Bennett 

Eli    Christian  Rub 

Bonelli    A.  Carrol  Naish 

Governess    Hilda  Vaughn 

Chauffeur   Brooks  Benedict 

Butler    Joseph  E.  Bernard 

.'\nderson    Frederick  Burton 

Sutherland    Theodore  Von  Eltz 

Judge   Edwin  Stanley 


Child  of  Manhattan 

(  Columbia  ) 
Romance — Drama 

Here  is  a  neat  little  romance-drama  to  which 
have  been  added  several  deft  comedy  touches 
and  all  made  coherent  by  a  novel  suspense 
angle.  Considered  all  together,  these  factors 
give  it  an  audience  interest  unusual  in  the  type 
of  program  picture  that  it  is. 

There's  nothing  startling  or  pretentious 
about  it,  although  Nancy  Carroll's  acting  is 
much  more  colorful  than  any  of  her  most  re- 
cent pictures  and  certain  liberties  have  been 
taken  with  the  development  of  the  story  which 
add  to  the  interest. 

The  story  is  a  simple  down-to-earth  proposi- 
tion. The  fabulously  wealthy  Vanderkill  falls 
in  love  with  the  dancehall  hostess,  Madeline. 
Her  family  are  not  so  sure  of  Paul's  motives 
and  when  they  characterize  him  as  a  wolf  in 
sheep's  clothing  and  term  Madeline  "a  little 
tramp"  for  maintaining  the  association,  she 
leaves  home.  These  scenes,  although  full  of 
heart  interest,  are  nevertheless  made  comic  by 
the  dialogue  and  antics  provided  by  Ma,  Charlie 
and  Sis. 

In  her  luxurious  apartment,  Madeline  dis- 
covers that  she  is  to  have  a  baby  and  the 
theme  looks  dangerous  for  a  while,  but  it  be- 
comes understood  that  Paul  is  really  proposing 
matrimony,  secretly,  on  account  of  Paul's  social 
position.  The  baby  is  born  and  dies,  providing 
scenes  which  permit  Madeline  to  become  force- 
fully dramatic. 

Madeline  goes  to  Mexico  for  an  easy  divorce, 
without  notifying  her  husband.  The  story  turns 
lively  again  as  she  meets  "Panama,"  a  pal  of 
her  dancehall  days,  and  promises  to  marry  him 
as  soon  as  she  gets  her  divorce.  A  lawyer's 
visit  to  Paul  complicates  things  in  a  hilarious, 
yet  semi-tragic  manner.  The  incident,  however, 


^  

"That  the  public 
'smells  out  the  good 
ones'  is  proved  by  the 
roped -off  crowds  of 
customers  waiting  at 
the  Music  Hall's 

gates." — ^American 

"Music  Hall  is  lucky 
having  this  Columbia 
talkie. .  .The  produc- 
tion is  a  credit  to  the 
Columbia  studios." 


D 


"Wholly  novel  ro- 
mance. . .  Packs  real 
punches. .  .Wallop  of 
a  climax." 

— Eve.  American 


"Singularly  effective 
. . .  Strikingly  beauti- 
ful."—  Traveler 


D 


Filled  the  6,200  seats 
and  crowded  the 
foyer,  patrons  were 
obliged  to  wait  before 
being  seated,  audi- 
ence was  most  appre- 
ciative."—r/mei  Union 

"  'The  Bitter  Tea  of 
General  Yen'  proves 
a  happy  choice  as  the 
initial  screen  offering 
at  the  Radio  City 
Music  Hall." 

—Daily  Eagle  11* 


"Rich  in  action  and 
entertainment." 

— Syracuse  Herald 


"Holds  interest  to  the 
last  drop." 

— Milwaukee  Wise.  News 


"Bids  fair  to  be  one  of 
ithe  six  best  films  of 
1933. . .  Puts  Colum- 
bia still  another  rung 
higher."— PrcK 

"A  triumph. . .  One  of 
the  most  ambitious 
efforts  of  the  Colum- 
bia studios  and  one  of 
the  most  successful." 
—Post-Ga 


D 


"If  you  don't  go  for 
this  picture  for  its  di- 
rection, cast  and  ro- 
mance—then I  can't 
imagine  WH AT 
would  please  you!... 
It's  one  of  the  films 
that  you  should  see." 

— Daily  Times 


"An  extraordinary 
achievement... 
Should  have  very 
powerful  effect  at  the 
box  office."— Son 

"Spectacular  and 
poignant."— yAmcrican 


"Swell  picture... 
Exciting  .  .  .  Thrill- 
ing."-Post 

"Never  recently  has 
such  a  delicate  atid 
beautiful  romanjce 
been  equalled." 

— Sunday  Post 
i 


WALTER  CONNOLLY 

j6y  Grace  Taring  Stone 


Frank  Chpra  produd^)n 


D 


"Ever  exciting 

drama."— free  Press 


"Welcome  tonic  for 
jaded  screen  appe- 
tites. .  .  A  splendid, 
thrilling  film." 

— Evening  Times 


"Action  drama  of  the 
most  picturesque  and 
exciting  sort.  .  .Vivid 
situations,  thrilling 
climaxes."— Post 

"Stanwyck  -  Asther 
combination  good. . . 
Expertly  directed.  .  . 
Consistently  enter- 
taining."—HeraW 


D 


"Powerful  picture, 
thrillingly  dramatic, 
splendidly  produced 
and  well  acted." 


Q 


-Chr 


cle 


"Drama,  spectacle,  ro- 
mance and  beauty  in 
satisfying  propor- 
tions."—Ca//  Bulletin 


"Maybe  we  were  in 
the  mood  to  enjoy 
heartily  the  show,  but 
the  rest  of  the  crowd- 
ed house  seemed  to 
share  our  view.  It  is 
as  entertaining  as  we 
were  hoping  it  would 
be."  — Evening  News 


"Excellent  entertain- 
ment. . .  100  per  cent." 

—States 

"Interesting  and  ar- 
resting film." 

—  Times-Picayune 


"Meets  the  demand 
for  thrilling,  spectac- 
ular action  and  exotic 
romance. ..  Will  click 
with  movie-goers  in  a 
big  way." 

—  Kansas  City  Journal  Post 

"Nothing  so  spectacu- 
lar  has  yet  come 
from  the  Columbia 
studios." 

— Houston  Chronicle 


"Another  feather  in 
the  already  well  feath- 
ered hat  of  Columbia 

pictures." — Georgian 

"Exquisite  picture. . . 
Outstanding  produc- 
tion."— Constitution 


The  Bitter  Tea  of 
General  Yen'  is  a 
swell  picture." 

—  Birmingham  News 

"Add  it  to  your  list  of 
films  worth  seeing." 

—  Cleveland  News 


/  / 


7 


32 


MOTION    PICTURE  HERALD 


January    21,  1933 


puts  him  on  his  wife's  trail  and  he  arrives  in 
her  Mexican  hideaway  just  in  time  to  convince 
Madeline  that  he  really  loves  her,  and 
"Panama"  makes  things  happy  all  around  by 
proving  that  he  is  a  swell  guy. 

Much  can  be  done  to  attract  better-than- 
average  box  offices.  The  names  Miss  Carroll 
and  John  Boles  have  a  definite  draw  with 
widely  varied  types  of  patrons  and  this  has 
been  supplemented  by  the  inclusion  of  "Buck" 
Jones  in  the  cast — an  angle  which  should  stimu- 
late some  clever  showmanship.  Billing  should 
emphasize  that  it  is  romance,  drama  and  com- 
edy, and  the  main  advertising  drive  should  be 
directed  at  the  shop  girls  and  stenographers 
in  your  locality ;  in  other  words  the  ages  that 
patronize  public  dancehalls.  Yet  the  more 
mature  adults  should  not  be  ignored,  as  you 
have  plenty  to  interest  them. 

One  sequence,  when  Madeline  is  trying  to 
tell  Paul  that  she  is  going  to  have  a  baby,  may 
prove  to  be  a  little  too  strongly  suggestive  for 
some  minds,  but  the  situation  is  cleared  up  later 
in  the  picture. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Columbia.  Directed 
by  Edward  Buzzell.  Story  by  Preston  Sturges. 
Screen  play  bv  Gertrude  Purcell.  Photographed  by 
Teddy  Tetzlaff.  Release  date,  Feb.  4,  1933.  Running 
titne.  71  minutes. 

CAST 

Madeline    McGonegal  Nancy  Carroll 

Paul   Vanderkill   John  Boles 

"Panama"  Kelly    Buck  Jones 

Aunt  Minnie    Jessie  Ralph 

Sophie    Clara  Blandick 

Bustamente   Luis  Albemi 

Ma  McGonegal   Jane  Darwell 

Charlie  John  Sheehan 

Eggleston   Warburton  Gamble 

Sis   Betty  Grable 


Scarlet  River 

(Radio) 
Comedy  Farce 

Properly  introduced,  this  should  prove  to  be 
different  and  satisfactory  entertainment  in 
smaller  cities.  It's  a  comedy  farce  that  as- 
sumes the  acting  and  production  technique 
demonstrated  in  "Screen  Souvenirs,"  modern- 
ized along  the  lines  exemplified  in  the  Masquer 
Club  efforts.  In  the  smaller  houses  you'll 
probably  find  them,  as  the  preview  audience 
did,  hissing  the  villains  and  cheering  the  heroes 
and  their  high  theatrics. 

The  story,  which  first  concerns  the  efforts  of 
a  picture  company  to  find  locations  that  will 
not  immediately  be  usurped  by  real  estate  sub- 
dividers  and  hot  dog  stands,  is  a  10-20-30 
mixup,  to  which  there  doesn't  seem  to  be  any 
head  or  tail.  It  becomes  further  ludicruously 
cdmplicated  when  the  company  moves  into 
Scarlet  River  Ranch  and  takes  on  the  aspect 
of  one  of  those  vivid  old  harum-scarum  west- 
erns, which  is  never  a  western.  It  has  the 
hero  kayo  one  of  the  villains  without  having  to 
pick  himself  up  off  the  ground  at  all. 

Such  being  the  case,  it  opens  the  door  for 
all  kinds  of  queer  advertising  and  exploitation. 
In  the  first  place,  don't  announce  it  as  a 
western.  Try  to  strike  a  new  note.  It  might 
be  a  good  idea  to  tell  your  patrons  to  forget 
all  about  their  Gables,  Crawfords,  Shearers, 
Marches,  Garbos,  Dietrichs,  Gaynors  and  all 
the  rest  of  the  glamorous  names;  to  forget 
their  heart-moving  romances  and  blood-quick- 
ening dramas ;  and  come  prepared  to  laugh  and 
hoot  and  hiss  at  the  picture's  incongruities  and 
absurdities. 

The  more  kidding  you  do  in  advance,  the 
better  the  audiences  will  understand  that  the 
only  thing  that  awaits  them  is  a  hurly-burly 
hodgepodge  of  nonsense.  The  youngsters 
should  go  for  this  in  a  big  way. — McCarthy, 
Hollywood. 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  Otto  Brower.     Story  and  screen  play  by  Harold 
Shumate.      Photographed    by    Nick    Musaraca.  Re- 
lease date,  March  17,  1933.    Running  time,  57  minutes. 
CAST 

Tom   Baxter   Tom  Keene 

Judie   Dorothy  Wilson 

Ulysses   Roscoe  Ates 

Jeff  Creighton  Chaney 

Sam  Gilroy   Edgar  Kennedy 

Buck   Billy  Butts 

Clink  McPherson   Hooper  Achley 

Dummy   Jimmie  Mason 

Babe   Betty  Furness 

Bennie   Jack  Raymond 


The  Secret  of 
Madame  Blanche 

(MGM) 
Romantic  Drama 

Starting  as  a  bright  romance,  animated  by 
the  atmosphere  of  a  "gay  90"  theatrical  troupe 
voyaging  to  and  playing  in  London,  this  pro- 
duction, formerly  titled  "The  New  Desire," 
suddenly  turns  into  a  ponderous  human  interest 
drama,  whose  motivating  theme  is  motherly 
affection  and  sacrifice.  To  all  intents  aud  pur- 
poses it  is  almost  exclusively  a  woman's  pic- 
ture, its  chief  hope  for  box  office  success  de- 
pendent upon  the  interest  with  which  the  femi- 
nine part  of  patronage  can  be  inspired. 

In  the  story,  sympathy  continually  accrues  to 
the  show  girl,  Sally,  who,  first  spurning  St. 
John's  "proposition,"  marries  him.  Unable  to 
make  a  go  of  the  marriage,  which  has  the  op- 
position of  the  elder  St.  John,  Leonard  kills 
himself.  Stranded,  Sally  is  singing  in  a  drab 
Marseilles  cafe,  but  is  happy  with  her  baby. 
The  older  St.  John  legally  abducts  the  child. 

Years  pass  until  it's  1918  and  the  war.  St. 
John,  Jr.,  entices  a  little  French  peasant  girl, 
with  whom  he  is  enamored,  to  a  Parisian  cafe. 
Making  himself  obnoxious,  he  is  beaten  up, 
and  the  now  aged  proprietress,  Sally,  learns 
his  name  from  Eloise.  The  reuniting  of  mother 
and  son  only  leads  to  tragedy  as  the  boy  kills 
Eloise's  father.  In  court,  Sally  tries  to  take  the 
blame,  but  circumstances  unearthed  by  the 
prosecuting  attorney  pin  the  guilt  on  the  boy. 
In  the  climax,  the  boy  in  jail  is  visited  by  his 
mother  and  they  plan  a  trip  to  America  when 
his  sentence  has  expired. 

Despite  the  heaviness  of  the  major  portion 
of  the  picture,  Irene  Dunne,  Phillips  Holmes 
and  Douglas  Wilton  contribute  effective  per- 
formances, and  where  the  first  two  names  have 
any  pull  at  the  box  office,  they  should  be  used 
to  the  maximum.  Straight  advertising  and  pub- 
licity will  have  to  carry  the  brunt  of  the  intro- 
ductory campaign  as  there  is  nothing  in  the 
story  that  suggests  special  exploitation.  A  spe- 
cial "Mother's  Matinee"  for  opening  day  might 
excite  interest. — McCarthy,  Hollywood. 

Produced  and  distributed  by  MGM.  Directed  by 
Charles  Brabin.  From  the  play  "The  Lady,"  by 
Martin  Brown.  Screen  play  by  Frances  Goodrich 
and  Albert  Hackett.  Photographed  by  Merritt  Ger- 
stad.  Release  date,  Feb.  4,  1933.  Running  time,  78 
minutes. 

CAST 

Sally   Irene  Dunne 

Leonard  St.  John  Phillips  Holmes 

St.  John,  Sr  Lionel  Atwill 

Ella   ,   Una  Merkel 

Eloise    Jean  Parker 

Prosecuting  Attorney   C.  Henry  Gordon 

Leonard  St.  John,  Jr  Douglas  Wilton 

Detective  Jameson  Thomas 

Maizie   Eileen  Percy 

Lawyer   Ivan  Simpson 

French  Nurse   Adrienne  D'Ambricourt 


The  Bachelor  Mother 

(Goldsmith  Pictures) 
Drama 

This  is  definitely  program  fare  with  little  or 
nothing  to  bring  it  above  that  category.  Its 
possibilities  as  entertainment  unquestionably 
confine  it  to  the  smaller  houses  in  the  smaller 
towns. 

Done  in  time-honored  fashion  as  to  story,  it 
concerns  the  rich  boy  whose  clever  lawyer 
friend  induces  him  to  hire  an  inmate  of  the 
old  ladies'  home  as  his  mother  in  order  to 
escape  a  jail  sentence  for  careless  driving.  The 
woman,  played  by  Mary  Seddon,  believes  it 
an  adoption,  not  a  "job."  James  Murray  is  the 
rich  young  man.  He  develops  a  fondness  for 
Miss  Seddon,  and  wants  to  adopt  her  as  his 
mother  in  reality.  He  develops  a  difTerent  fond- 
ness for_  Evalyn  Knapp,  official  at  the  home, 
but  Astrid  Allwyn  temporarily  disarranges  that 
afi^air  by  claiming  an  engagement  to  Murray 
and  revealing  the  truth  to  Miss  Seddon. 

The  "mother"  permits  the  boy  to  go  to  jail 
to  off'set  the  marriage  plans  of  Miss  Allwyn. 
Paroled,  Murray  engages  in  an  altercation  with 
Miss  Allwyn.  Miss  Seddon  shoots  her  to  save 
Murray's   life.    There   is  a   courtroom  scene 


which  borders  on  the  ridiculous  as  each  at- 
tempts a  sacrifice  for  the  other.  It  all  comes 
straight  in  the  end,  of  course,  but  there  was 
never  any  reason  to  expect  otherwise.  Miss 
Knapp,  Murray  and  Miss  Seddon  are  the  only 
players  whose  names  could  possibly  mean  any- 
thing to  the  audience  at  large. 

There  is  in  general  an  impression  of  weak- 
ness in  the  picture,  from  the  standpoints  of 
story,  performance,  development.  The  players 
are  themselves  reasonably  capable,  but  they  fail 
in  their  hard-working  effort  to  make  some- 
thing of  consequence  of  the  elderly  story.  The 
e.xhibitor  using  the  picture  will  be  under  the 
necessity  of  using  the  extremely  conventional 
selling  material  for  which  a  feature  such  as 
this  calls. — Aaronson,  New  York. 

Produced  and  distributed  by  Goldsmith  Pictures, 
Directed  by  Charles  Hutchison.  Original  story  by 
AI  Boasberg.  Screen  play  by  Paul  Gangelin  and 
Luther  Reed.  Release  date,  January  5,  1933.  Run- 
ning time,  71  minutes. 

CAST 

Mary  Somerset    Evalyn  Knapp 

Joe  Bigelow    James  Murray 

Cynthia  Wilson   Margaret  Seddon 

Arthur  Hall    Paul  Page 

Lola  Butler      Astrid  Allwyn 

Judge  Yates    Harry  Holman 

Mrs.  Stone    Virginia  Sale 

District  attorney    Eddie  Kane 

Lamkin    James  Aubrey 

Mr.  Cameron   J.  Paul  Jones 

Judge   Boland   Henry  Hall 

Mrs.   Price    Margaret  Mann 

Mrs.  Waters    Bess  Stafford 

Mrs.  Smith    Stella  Adams 


Second  Hand  Wife 

(Fox) 
Drama 

Marital  complications  in  a  not  uncommon 
form  comprise  the  basic  plot  material  for 
this  drama,  which  has  a  selling  advantage  in 
the  name  of  its  leading  performer,  Sally  Eilers. 
Miss  Eilers'  popularity  is  beyond  question,  and 
though  her  role  here  is  not  directly  in  line  with 
the  casting  in  which  her  audience  is  most  ac- 
customed to  see  her,  she  handles  her  part  in  a 
fashion  to  create  sympathy,  making  stronger 
her  physical  attractiveness. 

The  story  deviates  but  little  from  the  pattern 
of  many  predecessors  in  one  form  or  another, 
but  its  origin  should  prove  a  reasonably  valu- 
able selling  point.  It  is  an  adaptation  of  a 
novel  of  the  same  title  by  Kathleen  Norris, 
whose  popularity,  especially  with  feminine  read- 
ers, should  serve  of  itself  to  bring  a  certain 
number  of  women  to  the  box  office,  if  the  fact 
is  emphasized.  Local  book  shops  immediately 
become  excellent  tieup  possibilities. 

The  narrative  concerns  the  wealthy  business 
man,  Ralph  Bellamy,  his  dissatisfied  wife, 
Helen  Vinson,  and  his  secretary,  Miss  Eilers, 
who  becomes  his  wife  following  his  divorce. 
Sympathy  falls  with  Miss  Eilers,  Miss  Vinson 
being  the  scheming,  unfaithful  person  in  love 
with  the  violin  teacher  of  the  talented  child, 
played  by  Karol  Kay. 

The  office-wife  and  the  child  custody  angles 
will  naturally  appeal  most  effectively  to  the 
women,  especially  when  connected  with  the 
story's  authorship.  Aiming  toward  the  mascu- 
line portion  of  the  patronage,  the  exhibitor  will 
have  the  angle  of  the  business  man,  the  wife 
lacking  affection  and  the  competent  and  lovable 
secretary. 

The  picture  is  entertaining,  and  the  perform- 
ances are  quite  adequate.  The  selling  must  be 
more  or  less  along  conventional  lines  for  this 
sort  of  picture.  It  is  adult  fare,  of  course. — 
Aaronson,  New  York. 

Produced  and  distributed  by  Fox.  From  the  novel 
by  Kathleen  Norris.  Screen  play  by  Hamilton  Mac- 
Fadden.  Directed  by  Hamilton  MacFadden.  Photo- 
graphed by  Charles  Clarke.  Sound  recorder,  A.  L. 
Von  Kirbach.  Release  date,  January  1,  193'3.  Run- 
ning time,  64  minutes. 

CAST 

Sandra   Trumbull   Sally  Eilers 

Carter    Cavendish  Ralph  Bellamy 

Betty    Cavendish  Helen  Vinson 

Lotzi   Vadja   Victory  Jory 

Patsy     Karol  Kay 

Rose  Bray   Dorothy  Christy 

Mrs.   Trumbull   Esther  Howard 

Miss   Curtis   Ara  Haswell 

Peter  Cavendish   Clay  Clement 

Mrs.  Hough    Effie  EUsler 

Mrs.  Cavendish   Nella  Walker 


COMIKG 

to  thrill  your 
audiences  in 

the  FOX 

r  All Ai  rAi%K 


Ayres        Warner  Baxter      Joan  Benneff       Joan  Biondeli         John  Boles 


Ernest  Truex  Lupe  Velez       Diano  Wynyard     Loretta  Young      ftoland  Young 


■^rilliant  f*^  1 

''personalities  \  I 

I  who  add  lustre  f 

I  to  your  marquee  i 


34 


MOTION    PICTURE  HERALD 


January    2  \  ,  l933 


THEATRE  RECEIPTS 


||iliiH||i 

!!!! 


Receipts  from  123  theatres  in  20  key  cities  of  the  country  for  the  calendar  week' 
ended  January  14,  1933,  totaled  $1,428,319,  a  decrease  of  $269,91!  from  the  pre- 
vious calendar  week,  ended  January  7,  when  125  houses  in  20  major  cities  reported 
a  total  gross  of  $1,698,230.  During  the  more  recent  period  no  new  high  individual 
figures  were  established,  while  six  new  low  individual  house  grosses  were  noted. 

(.Copyright,  1933:  Reproduction  of  material  from  this  department  without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 

Boston 

Fenway    1,800 

Keith's    3,S0O 

Keith-Boston    ..  2,900 

Loew'i  Orpheum  2,200 

Loew'f   State...  3,700 


Metropolitan 
Paramount  . 


4,350 
1,800 

Buffalo 

Bnffalo    3.500 

Century    3,000 

Court   Street    ..  1,800 
Great  Lakes 
Hippodrome 
Hollywood 
Lafayette    . . 


3,000 
2.100 
300 
3.300 


Chicago 


Cleveland 

Allen    3,300 

MaU   753 

RKO  Hippodrome  3,800 
RKO   Palace    ..  3,100 

State    3.400 

Staiman    ......  1.900 

Terminal    535 

Warner**   Lake.  800 


30c-50c 
30c- 50c 
25c-55c 
2Sc-SSc 
2Sc-S5c 

35c -65c 
30c-50c 

30c-6Sc 
25c 
25c 

25c-40c 
25c 

25c-40c 
25c 


4,000 

35c-68c 

McVickers 

.  2,284 

25c -55s 

Oriental   

3.940 

35c-68c 

2.509 

35c-75c 

1.591 

25c-55c 

State  Lake   . . . 

2,776 

25c-55c 

United  Artists. 

1,700 

35c-68c 

15c-35c 

15c-25c 
15c-40c 

25c-40c 

25c -50c 
25c-35c 
2Cc-40c 
15c-50c 


Currenf  Week 


Picture 


Gross 


"Island  of  Lost  Souls"  (Para.)  and  15,000 
■■Billion   Dollar   Scandal"  (Para.) 

■■Bitter   Tea   of   General   Yen"....  2-1,000 

(Col.)  (35c-S0c) 

"They  Just  Had  to  Get  Married"  21,000 

(U.)  (2Sc-50c) 

"The    Son-Daughter"    (MGM)....  20,000 

(25c- 50c) 

"The    Son-Daughter"    (MGM)   21,000 

(25c-50c) 


"No  Man  of  Her  Own"  (Para.). 


38.000 


"Island  of  Lost  Souls"  (Para.)  and  16,000 
"Billion  Dollar  Scandal"  (Para.) 


'Cynara"    (U.    A.)   14,000 

"Penguin  Pool  Murder"  (Radio)..  5,000 
and  "Age  of  Consent"  (Radio) 

"The  Match  King"   (F.  N.)   3,000 

(4  days) 

"Flesh"   (MGM)    8,300 

"The  Half-Naked  Truth"  (Radio)  7,900 

"Goona  Goona"   (First  Div.)   2,100 

(3rd  week) 

"AU-American"   (U.)  and   7,600 

"Breach  of  Promise"   (World  Wide) 


"No  Man  of  Her  Own"  (Para.)..  43,000 
'Silver  Dollar"  (F.  N.)   15,500 


'A  Farewell  to  Arms"  (P'ara.).. 
(3rd  week) 

•'No  More  Orchids"  (Col.)  ...... 

'Virtue"  (Col.)   

"Afraid  to  Talk"  (tJ.)   


■'Cynara"    (U.  A.)   

(3rd  week — 5  days) 


13,000 

23,000 
8,000 
8,200 
/,203 


"Parisian   Romance"    (Allied)    and  3,900 
'Manhattan   Mary"    (Para.)  ' 
(]0c-25c) 

"Me  and  My   Gal"   (Fox)   1.500 

"The  Death  Kiss"   (World   Wide)  7,500 
(I5c-25c) 

"Bitter  Tea   of   General   Yen"....  14,000 
(Col.) 

"A  Farewell  to  Arms"  (Para.)...  23,000 

"The    Devil    Is    Driving"    (Para.)  4,000 

■'Tlieft  of  the  Mona  Lisa"   1,803 

(Radie) 

'Lawyer   Man"    (W.   B.)   5,100 

(25c-50c) 


Previous  Week 

Picture  Gross 


High  and  Low  Gross 

(Tabulation  covers  period  from  January, 
to  date) 


1931 


"Lawyer    Man"    (W.   B.)  and. 
"Handle   With  Care"  (Fox) 
"Animal  Kingdom"  (Radio)  . . . 


"L'ptcwn    New  York"   

(World  Wide) 
"Strange  Interlude"  (MGM) 


"Strange  Interlude"  (MGM) 


14,000 
21,000 
20,500 
21,500 
23,000 


"A  Farewell  to  Arms"   (Para.)..  39,000 

"Lawyer  Man"  (W.  B.)  and....  16,500 
"Handle  With  Care"  (Fox) 


"No  Man  of  Her  Own"  (Para.)..  23.000 

"Three  on  a  Match"  (F.  N.)  and  7,000 
"Little  Orphan  Annie"  (Radio) 

"Scarlet  Dawn"   (W.B.)   1,800 

(4  days) 

"A  Farewell  to  Arms"  (Para.)..  11,000 

"Me  and  My  Gal"  (Fox)   6,900 

"Goona  Goona"  (First  Div.)   2,600 

(2nd  week) 

"Night  Qub  Lady"  (Col.)   6,000 

(4  days) 


"Lawyer   Man"   (W.    B.)   54,000 

"The  Devil  Is  Driving"  (Para.)..  16,000 

"A   Farewell   to  Arms"   (Para.)..  25,000 
(2nd  week) 

"Animal    Kingdom"    (Radio)   31,000 

"Fast    Life"    (MGM)   12,000 

"Penguin  Pool  Murder"  (Radio)..  11,000 

"Cynara"    (U.    A.)   13,000 

(2nd  week) 


High   12-5  "Frankenstein"  

Low  3-25-32  "Explorers  of  the  World" 

High  4-9-32  "Steady  Company"  

Low  7-9-32  "By  Wkose  Hand?"  

High  1-24  "Hell's  Angels"  

Low  8-4-32  "Unashamed"   

High  6-18-32— 

"Hell  DiTers"  "Possessed"  andl 
"Sin  of  Madelon  Oaudet"  | 

Low  7-18  "Man  in  Possession"  

High  1-31  "No  Limit"   

Low  7-4  "I  Take  This  Woman"  


27,000 
16.000 
26,000 
16,500 
32,500 
18.000 


26,000 
19.000 
44,500 
30.000 


High  3-28  "My  Past"    39,500 

Lov/    1-13-33    "Cynara"    14,000 

High   2-14   "Cimarron"   25.600 

Low  12-9-32  "Rain"   4,700 


High  8-8  "Politics"    35.100 

Low  11-25-32  "Night  After  Night"   7.800 

High  2-14  "FreeXove"   26,300 

Low  7-16-32  "New  Morals  for  Old"   4.200 


High  4-11  "Ten  Cents  a  Dance".. 
Low  6-11-32  "The  Secret  Witness" 


24.100 
5.800 


High  1-23-32  "Two  Kinds  of  Women".  67,000 

Low  12-22-32  "The  Match  King"   20.000 

High  2-7  "Doorway  to  Hell"   38,170 

Low   12-20-32  "The  Big  Drive"   15.000 

High  3-7  "My  Past"   46.750 

Low  12-22-32  "Secrets  of  the  French  Police" 

13.000 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low    12-15-32   "False    Faces"   14.000 

High  4-11  "Dishonored"    30.350 

Low   1-13-33   "Virtue"    8,000 

High  12-12  "Frankenstein"    44,000 

Low  6-25-32  "Is  My  Face  Red"   7,000 

High  3-21  "City   Lights"   46.562 

Low    11-18-32   "Magic    Night"   8.20O 


"Virtue"    (Col.)    3,800  High   1-30-32   "Hell    Divers"   26.000 

Low  1-14-33  "Parisian  Romance"  and  1 

"Manhattan   Mavy"  f  3,000 


"Kongo"    (MGM)    13,500 

"Uptown   New    York"    7,600 

(World  Wide) 

"Animal    Kingdom"    (Radio)   13,500 

'Strange  Interlude"  (MGM)    21,500 

'Fast  Life"  (MGM)  .,   6.100 


High  5-2  "Laugh  and  Get  Rick"   40.000 

Low  12-30-32  "Little  Orphan  Annie"  ) 

and  "Half  Naked  Truth"  )  12,000 

High  12-5  "Possessed"    30.000 

Low   6-20   "Vice   Squad"   14,000 


'The  Match  King"  (F.  N.). 

(5  days)  . 


3,000      High  10-3  "Five  Ster  Final"   15,000 

Low  7-4  "Big  Business  Girl"   2,000 


Denver 

Denham                 1,700  lSc-25c 

Denver                  2.500  25c-S0c 

Hufiman's  Rialto     900  20c-40c 

Orpheum               2.600  25c-50c 

Paramount             2.000  25c-40c 


DetroH 

Downtown    2,750  25c-40c 

Fisher    2,700      25c- 50c 

Fox    5.100  25c-50c 

Michigan    4.000  .5c-75c 

Uniied    Artists.  .i.OOO  2Sc-'5c 


"Uptown  New  York"    4,100 

(World  Wide) 

"No  Man   of   Her   Own"    (Para.)  10,000 

'The  Fourth  Horseman"   (U.)....  1,200 
(3  days) 

"Afraid  to  Talk"  ;U.)   1,800 

(4  days) 

'Bitter  Tea  of  General  Yen"  (Col.)  12,000 

'Wild  Horse  Mesa"   (Para.)   2,000 

(3  days) 

"Madame    Butterfly"    (Para.)....  3,SO0 
(4  days) 


'Animal    Kingdom"    (Radio)   10,500 

(2nd  week) 
'Madame  Butterfly"   (Para.)   11,400 


(U.) 


''The  Munimv 
(25c -40c) 
"The  Match  King"  (F.  N.). 


.  16,500 
.  2:',700 

■A   Farewell   to  Arms"   (Para.)..  8,800 


"Strangers   of  the   Evening"   4,500 

(World  Wide) 
"A  Farewell  to  Arms"  (Para.).. 


9,000 
1,200 
1,800 


"Virtue"  (Col.)   

(3  days) 
"Sherlock    Holmes"  (Fox)  

(4  days) 

"Animal  Kingdom"  (Radio)   11,000 

"Under- Cover  Man"   (Para.)   3,000 

(3  days) 

"Island  of  Lost   Souls"   (Para.)..  3,000 
(4  days) 


"Animal    Kingdom"    (Radio)   9,800 

(1st  week) 

"The  Devil  Is  Diivrng"  (Para.)..  11,200 

"Handle   With    Care"    (F'ox)   lo,400 

"No  Man  of  Her  Own"  (Para.)..  21.750 

"Cynara"    rU.    .\.)   8,500 

(2nd   week ) 


High  8-8  "Politics"    25.000 

Low  11-30-32  "If  T  Had  a  .Million"....  8.000 


High  1  10  "Hell's  Angels"   22.000 

Low    6-25-32    "Forgotten    Command-  1 

ments"  and  "Reserved  for  Ladies"/  3.450 


Like  Old  Times 


Zip! -Boom! -BANG! 

Crowds  jamming  box-offices — word  of  mouth  sweeping  all  over  town  — 
telegrams  flasliing  the  good  news  across  the  country! 

Universal  has  another  big  hit  picture.   It's  in  the  bag! 

KARLOFF-"THE  MUMMY'-IT COMES  TO  LIFE!-and  how! 

After  boosting  business  sl<y-high  in  Washington  —  doubling  it  in  Milwaul<ee 
—  popping  into  high  figures  in  Pittsburgh  —  jamming  them  in  at  Chicago  — 
old  kid  KARLOFF  h  imself  thought  it  was  time  to  visit  New  York  and 
he  made  his  bow  at  the  Mayfair  Theatre  last  Friday. 

Bang  —  the  fight  was  on!  The  fight  to  get  into  the  theatre.  Crowds 
waiting  in  line  before  the  opening  —  SRO  at  noon  time!  Crowds  all  week. 
PICTURE  HELD  OVER.  Just  like  old  times  again! 

BUSINESS  TOPPED  THE  OPENING  OF  "BACK  STREET"  AT 

THIS  THEATRE!   Imagine  that! 

What's  the  use  of  telling  you  about  what  the  picture  is  doing.  Let's 
get  down  to  business.  Now  that  you  know  what  it  has  done  and  is  doing,  set 
your  plans  to  see  that  you, too, get  your  full  share  of  the  mazuma  that  is  ready 
to  roll  into  your  box-office  if  you  put  some  real  pep  into  your  campaign. 

Make  "THE  MUMMY"  come  to  life  in  your  city  and  bring  the 
whole  city  to  life  with  it.  Give  it  the  old  circus  exploitation  that  is 
possible  with  it.  It's  a  natural  and  there  have  been  loads  of  smash 
showmanship  angles  worked  up  for  it. 

Get  set  to  campaign  "THE  MUMMY"  big — spend  a  little  extra  money 
on  it  to  bring  you  big  money  in  return — good  sized  ads  — flash  front  and 
circus  billing!  You  cannot  miss  on  this  one  if  you  do  right  by  KARLOFF. 


JOIN  THE  REST  OF  THE  TRADE  IN  CELEBRATING 
CARL    LAEMMLE'S    27TH  ANNIVERSARY! 


36 


MOTION    PICTURE  HERALD 


January    21,  1933 


CTHCATCE  CCCCII3TS--C€NT'D] 


Theatres 


Current  Week 


Hollywood 

Pantages                3,000  2Sc-40c 

W.  B.  Hollywood  3,000  2Sc-55c 

Indianapolis 

Apollo                   1,100  3Sc-50c 

Circle                   2,800  3Sc-S0c 

Indiana                   3,300  3Sc-65c 

Lyric                    2,000  3Sc-S0c 

Palace                   2,800  3Sc-S0c 

Kansas  City 

Uberty                 1.000  lSc-2Sc 

Mainstreet              3,049  2Sc-40c 

Midland                4.000  25c-50c 

Newman               2,000  2Sc-50c 

Uptown                2.000  2Sc-40c 

Los  Angeles 

Loew's  State  ..  2,416  2Sc-65c 

Paramount    ....  3,596  35c-70c 

RKO                   2.700  2Sc-S5c 

United    Artists.    2,000  25c-55c 

W.  B.  Downtown  2,400  25c-S5c 

W.  B.   Western  2,400  25c-55c 

Minneapolis 

Century                1.640  2Sc-40c 

Lyric                   1,238  25c-40c 

RKO  Orpheum.  2,900  25c-55c 

State                  2,300  25c-55c 

Montreal 

Capitol                 2.547  25c-75c 

His   Majesty's      1,600  30c-8Sc 

Imperial               1.914  15c-S0c 

Loew's                  3,115  25c-75c 

Palace                  2.600  25c-75c 

Princes                2.272  2Sc-60c 

New  York 

Astor                    1,120  55c-$2.20 

Cameo                   549  25c-75c 

Capitol                 4,700  35c-$1.65 

Embassy                  598  25c 

Gaiety                       807  55c-$l-65 

Hayfair               2.300  35c-85c 

Palace                  2,500  S5c-$1.65 

Paramount  ....  3,700  40c-$1.10 

Rialto                   1.949  40c-$1.10 

RiToU                  2,103  40c-$1.10 

RKO  Roxy  ....   3,700  35c-$1.65 

Roxy                     6,200  35c-$1.10 

Strand                 3,000  3Sc-$1.10 


Picture 


Gross 


Warner 


1,490  25c-5Sc 


Winter  Gardes.  1,949  35c-$1.10 


"Man   Against   Woman"    (Col.)--.  6,200 

••Frisco  Jenny"   (F.   N.)   14,700 

(25c-50c) 

"Second-Hand    Wife"    (Fox)   3,500 

(25c-50c) 

■•Island  of  Lost  Souls"  (Para.)..  5,000 
(25c-40c) 

■•Madame    Butterfly"    (Para.)   14,000 

(25c -65c) 

••They  Just  Had  to  Get  Married".  8,000 

(U.)  (25c-50c) 

■•Son-Daughter"    (MGM)    8,000 

(25c -50c) 

'•Secrets  of  the  French  Police"   2,500 

(Radio) 

"No  Other  Woman"  (Radio)   12,000 

(25c -50c) 

"Cynara"  (U.  A.)   11,000 

(7  days  and  Sat.  midnite  show) 

■•No  Man  Of  Her  Own"  (Para.)...  8,000 
(7  days  and  Sat.  midnite  show) 

••Me  and  My  Gal"  (Fox)   3,500 

"Fast  Life"   (MGM)    9,600 

••Island  of  Lost  Souls"  (Para.)....  23,000 
(2Sc-50c) 

"Secrets  of  the  French  Police"..  5,500 
(Radio) 

••A  Farewell  to  Arms"  (Para.)   13,500 

••Frisco  Jenny"   (F.   N.)   12.500 

(25c-50c) 

••Silver  Dollar"   (F.   N.)   6,000 

'•Flesh"   (MGM)    3,500 

"They  Just  Had  to  Get  Married"  2,50J 
(U.) 

"Bitter  Tea  of  General  Yen"  (Col.)  12,500 

"No  Man  of  Her  Own"  (Para.)..  7,500 


"Call  Her  Savage"  (Fox)  and..  12,000 
"Rackety  Rax"  (Fox) 

•'The  End  of  the  Road"  (Hygiene)  7,500 

(2nd  week)  (35c-80c) 

"Le  Roi  de  Palaces"  (French)  and  3,000 
••La  Chance"  (French) 

"The  Half-Naked  Truth"  (Radio)  13,000 

"Strange  Interlude"   (MGM)   14,000 

"The  Kid  From  Spain"  (U.  A.)  and  10,500 
"Speed  Demon"  (Col.)  (2nd  week) 

"Rasputin  and  the  Empress"   16,143 

(MGM)  (3rd  week) 

"Men  and  Jobs"  (Amkino)   2,350 

(2nd  week) 

"Strange  Interlude"  (MGM)   60,000 

All  Newsreel    6,498 

'•Cavalcade"  (Fox)    12,100 

"The  Mummy"  (U.)   21,250 

"Rockabye"  (Radio)  ..'   10,000 

(35c -$1.10) 

"Billion  Dollar  Scandal"  (Para.)..  55,500 
(35c -99c) 

"Sign    of   the    Cross"    (Para.)....  9,500 
(6th  week — 6  days) 

"Cynara"  (U.  A.)   24.400 

(3rd  week)  (40c-85c) 

"Animal  Kingdom"   (Radio)   59,000 

(2nd  week) 

"Frisco  Jenny"  (F.  N.)   37,001 

(35c-$1.25) 

"Silver  Dollar"  (F.  N.)   28,200 

(3rd  week — 4  days) 
"Twenty  Thousand  Years  in  Sing 
Sing"  (F.  N.) 

"The  Match  King"  (F.  N.)   1,776 

(3rd  week — 3  days) 
"Lawyer  Man"  (W.  B.) 

"Laughter  in  Hell"  (U.)   3,601 

(2nd  week)  (35c-7Sc) 


Previous  Week 

Picture  Gross 

"Handle   With    Care"    (Fox)   13,000 

"Silver  Dollar"   (F.   N.)   17,000 

"The  Half- Naked  Truth"   (Radio)  4.000 

"Silver   Dollar"   (F.   N.)    6,000 

"No  Man  of  Her  Own"  (Para.)..  13,000 

"Robbers'    Roost"    (Fox)   8,000 

"Strange  Interlude"  (MGM)    8,000 


'Night  Qub  Lady"  (Col.)   2,500 

(2nd  week) 
"Animal    Kingdom"    (Radio)   6,000 


"Strange  Interlude"  (MGM)  ....  30,000 
(7  days  and  Sat.  midnite  show) 

'A  Farewell  to  Arms"  (Para.)   14,000 

(8  days) 

'Silver  Dollar"   (F.  N.)   6,000 


"Son-Daughter"   (MGM)    22,000 

"No  Man  of  Her  Own"  (Para.)..  30,000 

"Animal  Kingdom"   (Radio)   11,600 

"Cynara"    (U.   A.)    11,900 

"Silver  Dollar"  (F.  N.)    16,750 

"The  Match  King"  (F.  N.)   8,000 


"Madame  Butterfly"  (Para.)   4,500 

"Air   Mail"    (U.)    2,500 

"Animal    Kingdom"    (Radio)   14,000 

"A  Farewell  to  Arms"   (Para.)..  8,000 


"The  Conquerors"  (Radio)  and...  12,000 
"Most  Dangerous  Game"  (Radio) 

"The  End  of  the  Road"   9,500 

(Hygiene)   (1st  week-6  days) 

'Enlevez-Moi"  (French)  and   4,000 

"Cain"  (French) 

"Secrets  of  the   French  Police"..  14,000 

(Radio) 

"A  Farewell  to  Arms"   (Para.)..  13,5(K) 

"The  Kid  From  Spain"  (U.  A.)..  12,000 
and  "Speed  Demon"  (Col.) 
(1st  week) 


"Rasputin   and   the   Empress"   20,159 

(MGM)  (2nd  week) 

"Men   and   Jobs"    (Amkino)   3,800 

(1st  week) 

"Son-Daughter"   (MGM)    56,625 

All    Newsreel    6,962 


'The  Half  Naked-Truth"  (Radio)  24,750 


"The  Kid  From  Spain"  (U.  A.)..  14,000 

(7th  week-9  days) 
"No  Man  of  Her  Own"  (Para.)..  65,700 

"Sign  of  the  Cross"  (Para.)   9,700 

(5th  week) 


"Cynara"    (U.  A.).. 

,  36,800 

(2nd  week) 

"Animal  Kingdom" 

(Radio) .... 

.  71,267 

(1st  week) 

"No  More  Orchids" 

(Col.)  

39,487 

"Silver  Dollar"  (F. 

N.)   

.  32,802 

(2nd  week) 

"The  Match  King" 

(F.  N.).... 

2,413 

(2nd  week) 

"Laughter   in  Hell" 

(U.)  

10,315 

(1st  week) 

High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  4-30-32  "Careless  Lady"   22,400 

Low   1-11-33   "Man  Against  Woman"..  6,200 

High  2-7  "Little  Caesar"   30,000 

Low  11-7  "Honor  of  the  Family"   7,000 


 10,000 

Low  8-20-32  "Jewel  Robbery"   2,500 

2-14  "Cimarron"    13.nnn 


High  6-13  "Daddy  Long  Legs" 

S-20-3r  "*     -  -  - 

High 

Low  7-30-32  "Westward  Passage"   3,500 

High  1-17  "Her  Man"   2i,uuu 

Low  9-10-32  "Bring  'Em  Back  AUtc"..  5,000 


High  5-2  "Trader  Horn"   22,000 

Low  12-30-32  "Fast  Life"    4,000 


High  1-9-32  "Peach  o'  Reno"    2.1,500 

Low  12-29-32  "Little  Orphan  Annie"    1  ' 

and  "The  Half  Naked  Truth"]  5,000 

High  1-5-33  "Strange  Interlude"   30,000 

Low  12-8-32  "Man  Against  Woman"...  6,000 

High  2-27-32  "Shanghai  Express"   25,000 

Low  12-8-32  "Evenings  for  Sale"   5.000 

High  1-10  "Girl  of  the  Golden  West"  8,000 

Low  5-21-32   "Lena  Rivers"   2.000 


High  10-25  "Susan  Lenox"   39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  10-31  "BeloTcd  Bachelor"   41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 


High  9-26  "Monkey  Business"   32,000 

Low  2-6-32  "Sky  Devils"   3,000 

High  2-7  "Little  Caesar"   27,000 

Low  4-23-32  "Destry  Rides  Again"   6,200 


High  5-30  "Kild"   4,000 

Low  1-24  "Men  on  Call"   1,200 

High  12-14  "Cimarron"    30,000 

Low  12-24-32  "The  Sport  Parade"   11,000 

High  1-2-32  "Sooky"    10.000 

Low    12-24-32   "Rain"    6,000 


High 
Low 


1-10  "Just  Imagine"   18,000 

12-23   ^'The  Guardsman"   and  1 

"The  Tip-Off"/  8.000 


Child" 


High  1-17  "Office  Wife"... 

Low  12-23-32  "Cendrillon  de  Paris" 
and  "Le  Fils  de  1' Autre" 

High  4-2-32  "Fireman,  Sare  My  Child 

Low  7-18  "Stepping  Out"  

High  4-2-32  "One  Hour  With  You".,. 

Low  12-23-32  "Life  Begins"   

High  4-1  "City  Lights'^   

Low  12-23-32  "The  Crusader"  and  ) 
and  "Hearts  of  Humanity"  ) 


10,000 

1,800 
16,500 

9,000 
19,500 

8,500 
22,500 

6,000 


High  1-2-32  "Hell  Divers"    24,216 

Low    11-14    "The    Champ"   18,759 

High  1-9-32  "Mata  Hari"  110,466 

Uw  7-2-32  "New  Morals  for  Old"   29,767 

High  1-3  Newsreel   9,727 

Low   11-3-32  Newsreels    5,200 


High  12-12  "Frankenstein"    53,800 

Low  4-30-32  "Cohens  and  Kellys  in  Hol- 
lywood  7,600 


High  2-7  "Finn  and  Hattie"   85,900 

Low  12-23-32  "The  Devil  Is  Driving"..  35,200 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27  "Dracula"  and  1 

"Hell's  Angels"  f  4,500 
High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 
Low  7-29-32  "Igloo"    8,000 


High 
Low 
High 
Low 

High 
Low 


High 
Low 


1-1-32  "Delicious"  

12-22-32  "Man  Against  Woman".. 

1-17  "Little  Caesar"  

4-2-32  "The  Missing  Rembrandt" 

1-3  "Viennese  Nights"  

8-22  "Disraeli,"  "General  Crack,"  " 
"Noah's  Ark,"  "Weary  River," 
"Son  of  the  God,"   "On  With 
the    Show,"    "Gold    Diggers  of 
Broadway"  J 

9-19  "Five  Star  Final"  

8-20  32  "Hollywood  Speaks"  


,133,000 
23,000 
74,821 
8.013 

16,968 


1,646 


59,783 
5.690 


Thss  Fssis?        ^mjssh  #  -ss^ 


^111    ^  II  ¥  II 


Lovely  IRENE  DUNNE 

triumphs  again  in  a  drama 

close  to  every 
woman's  heart! 


When  a  mem  rises  in  life 
it's  always  a  new  house 
for  the  old . . .  new  himiture 
for  old . . .  then  why  not  a 
new^  a  glamorous  woman 
for  the  one  who  served 
while  he  rose  to  riches  ?  — 
it's  every  woman's  problem 
.  . .  but  no  other  woman 
would  have  dared  to  do 
the  desperate  thing  this 
woman  did  to  hold  her  ownl 


with 


IRENE 
DUNNE 

CHARLES 
BICKFORD 

GWILI  ANDRE 
ERIC  LINDEN 

From  Eugene  Walter's 
Stage  Success  "Just 

A  Woman'' 
Directed  by  J.Walter  Ruben 


DAVID  O.  SELZNICK,  Cx^tutivm  Producer 


38 


MOTION    PICTURE  HERALD 


January    21,  1933 


tTHEATCE  CCCEIPTS  —  CCNT'D] 


Theatres 

Oklahoma  City 


Current  Week 


Picture 


Gross 


Previous  Week 

Picture  Gross 


Mid-West    1,500 

Omaha 

Orpheum                 3,000  25c-40c 

Paramount            2.900  25c-50c 

State                    1,200  25c 

World                   2,500  25c-40c 


1,200 

10c-40c 

"The  Half-Naked  Truth"  (Radio) 

3,000 

3,300 

1,700 

10c-55c 

"Strange   Interlude"  (MGM)  

7,400 

"The  Kid  From  Spain"  (U.  A.).. 

8,600 

(10c-75c) 

1,500 

10c-35c 

1,100 

"The  Match  King"  (F.  N.)  

1,400 

(4  days) 

(4  days) 

950 

"Man   Against   Woman"  (Col.)... 

1,200 

(3  days) 

(3  days) 

.  3,500 

1,500 

10c-55c 

"The    Mummy"  (U.)   

3,300 

"Tess   of   the   Storm  Country"... 

(Fox) 

Philadelphia 


Aldine    1.300  S0c-$1.S0 


Arcadia 
Boyd  .. 

Earle  . 


600 
2,400 

.  2.000 


Fox   3,000 

Karlton    ...   1,000 


30c-55c 
35c-75c 
40c-65c 
35c-75c 
30c-SSc 


Keith's    2,000  15c-3Sc 

Stanley    3,700  35c-75c 

Stanton    1,700  30c-55c 


Portland,  Ore. 


Fox  Broadway..  1,912 

Fox  Liberty  ....  1,800 

Oriental    2,040 

RKO  Orpheum  1,700 

United  Artists  .  945 


San  Francisco 

Filmarte   

Geary   

Golden  Gate  . . . 
Paramount  .... 
United    Artists . 

Warficld   

Warner  Bros.  . . 

Seattle 

Blue  Mouse  — 
Fifth  Avenue  .. 


1,400 
1,551 
2,800 
2.670 
1.200 
2,700 
1,380 


25c-65c 
15c-25c 
25c-35c 
25c-55c 
25c-35c 


25c-S0c 
25c-85c 
25c-65c 
25c-75c 
25c-S5c 
35c-90c 
35c-75c 


Liberty   

Music  Box  .... 
Paramount   


..    950  25c-55c 

2,750  25c-S5c 

2,000  10c-25c 

950  25c-S0c 

3,050  25c-5Sc 


Washington 

Coltunbia    1.232  25c-40c 

Earle    2,323  25c-66c 

Fox    3,434  25c-66c 

LoeVs  Palace..  2,363  35c-55c 

Metropolitan    ..  1.600  25c-55c 

Rialto    1.900  25c-55c 

RKO  Keith's...  1,832  2Sc-S5c 


"Goona  Goona"  (First  Div.)  and..  3,750 
"Slightly    Married"  (Chesterfield) 
(4  days) 

"Madame    Butterfly"    (Para.)   3,250 

(4  days) 

■The  Big  Drive"  (A.  L.  Rule)....  1,650 


'One  Way  Passage"  (W.  B.)  and  5,750 
"He  Learned  About  Women"  (Para.) 


"The  Sign  of  the  Cross"   (Para.)  8,000 

(3rd  week-6  days)  (55c-$1.65) 

"Red   Dust"    (MGM)    4,000 

(7  days)  (25c-50c) 

"A   Farewell   to  Arms"    (Para,)..  10,000 

(2nd  week-5  days)  (40c-55c) 

"The  Half-Naked  Truth"   (Radio)  15,000 

(6  days) 

"Maedchen    in    Uniform"   21,000 

(Krimsky  &  Cochran)  (6  days) 

"Penguin  Pool  Murder"  (Radio)..  3,000 
(5  days)  (30c-50c) 

"Savage  Girl"   (Freuler)    8,000 

(6  days) 

"The  Kid   From  Spain"   (U.  A.)  25,500 

(6  days)  (40c-55c) 

"Hot   Saturday"    (Para.)    8,500 

(6  days)  (35c-55c) 


"Frisco   Jenny"    (F.N.)   11,000 

(25c-40c) 

"They  Call  It  Sin"  (F.N.)   1,000 

"The  Sport  Parade"  (Radio)   3,000 

"Penguin  Pool  Murder"  (Radio)..  10,000 

"Strange  Interlude"   (MGM)   8,200 

(25c-50c) 


"Rockabye"   (Radio)    ....  ^ . 

(4  days) 
"Hell's   Highway"  (Radio)   

(3  days) 

'No  Man  of  Her  Own"  (Para.). 


"Robbers'    Roost"  (Fox). 
(5  days) 


'Call  Her  Savage"  (Fox)  and. 
■'Three  on  a  Match"  (F.  N.) 


'The  Sign  of  the  Cross"  (Para.) 

(2nd  week-6  days) 
'False   Faces"   (World  Wide)  

(3  days) 

'.A.  Farewell  to  Arms"  (Para.)  

(1st.  week — 5  days) 
'Breach  of  Promise"   

(World  Wide)  (6  days) 
"Daring   Daughters"  (Monogram) 

(6  days) 

"Silver  Dollar"  (F.  N.)  

(7  days) 

"Self   Defense"  (Monogram)  

(6  days) 

"The  Wife  He  Bought"  (MGM) 
(6  days) 

"Lawyer  Man"   (W.  B.)  

(5  days) 


5,500 
6,000 
6,500 

800 

6.000 


9,500 

I,  300 
15,000 
29,000 
22,000 

7,000 

II,  500 
14,000 

7,500 


High  and  Low  Gross 

(Tabulation  covers  period  from  JemuEU^,  1931 
to  date) 


High  2-7  "Illicit"    11,000 

Low   1-14-33   "The   Half-Naked   Truth"  3,000 

High   2-21    "Cimarron"   15,500 

Low  8-1-32  "Downstairs"    3,000 

High  1-24  "Under  Suspicion"   7,200 

Low  6-20  "Big  Fight"  and  1 

"Drums  of  Jeopardy"    J   900 

High  9-19  "Young  As  You  Feel"   11,000 

Low  12-24-32  "They  Call  It  Sin"   3,000 


High  2-14  "Cimarron"    25,550 

Low  6-18-32  "Night  World"    8,500 


High  4-23-32  "Tarzan,  the  Ape  Man".  13,750 
Low  5-21-32  "Wet  Parade"  and  "It's  \ 

Tough  to  Be  Famous    J  4,000 

High  3-14  "Trader  Horn"    10.000 

Low  11-18-32  "Faithless  and  } 

"The  Painted  Lady"   f  1,100 

High  4-11  "JAen  Call  It  Love"   16,000 

Low  11-28  "The  Cisco  Kid"   4,500 


'"No  Man  of  Her  Own"  (Para.)..  11,000 

""Evenings  for  Sale"   (Para.)   1,000 

""Three  on  a  Match"  (F.  N.)....  2,500 

"Animal    Kingdom"    (Radio)   9,000 

"A  Farewell  to  Arms"   (Para.)..  4,000 
(2nd  week) 


'Love  Waltz"  (German)    1,200 "Queen  of  San  Souci"  (Foreign). 

"Maedchen    in  Uniform"  


1,350 


"Maedchen  in  Uniform"    7,500 

(Krimsky  &  Cochran)  (3rd  week) 
'Bitter  Tea  of  General  Yen"  (Col.)  16,500 

'No  Man  of  Her  Own"  (Para.)..    15,500      "A  Farewell  to  Arras"  (Para.)..  20,000 


"The  Kid  From  Spain"  (U.  A.)..  11,000 

(3rd  week)  (25c-50c) 
"Central  Park"   (F.  N.)   16,000 


"The  Kid  From  Spain"  (U.  A.). 

(2nd  week) 
"The  Devil  Is  Driving"  (Para.). 


•A  Farewell  to  Arms"  (Para.)....     6,000       "Silver    Dollar"    (F.  N.). 


19,000 
6,000 


"Rockabye"   (Radio)    4,000 

"Under-Over  Man"  (Para.)  and..  7,000 
"Second  Hand  Wife"  (Fox) 

"Men  of  America"  (Radio)   3,750 

"Cynara"  (U.A.)    5,000 

"No  Man  of  Her  Own"  (Para.)...  6,500 


"The  Death  Kiss"  CWorld  Wide)  2,500 
"The  Devil  Is  Driving"  (Para.)..  18,000 
"Evenings    for    Sale"    (Para.)....  21,000 

16,250 
7,500 
8,000 
7,000 


"Me  And  My  Gal"  (Fox)  and....  7,500 

"Fast  Life"  (MGMJ 

"Self-Defense"    (Monogram)    3,750 

(Para.)....  3,500 

(Para.)...  9,500 


"Trouble  in  Paradise" 

(2nd  week) 
"A  Farewell  to  Arms 


"A  Farewell  to  Arms"  (Para.)  

"20,000  Years  in  Sing  Sing"  (F.N.) 

"They  Just  Had  to  Get  Married" 

(U.)    (8  days) 
"The  Animal  Kingdom"  (Radio).. 

(2nd  week) 


"Heritage  of  the  Desert"   (Para.)  3,250 

"Frisco  Jenny"   (F.  N.)   20,000 

"Fast    Life"    (MGM)    26,500 

"Strange  Interlude"   (MGM)   17,250 

"Silver   Dollar"    (F.    N.)   4,500 

(2nd  week) 
"The  Mummy"  (U.  )   5,000 

(2nd  week) 
"The  Half-Naked  Truth"  (Radio)  1,500 

(2  days) 

"Animal   Kingdom"   (Radio)  .it  ,12.000 

(1st  week-S  days)  ,; 


High  12-17  "The  Guardsman".. 
Low  10-1-32  "Make  Me  a  Star" 


6,500 
1,500 


High  1-5-33  "Breach  of  Promise"  

Low  7-23-32  "Miss  Pinkerton"  

High  2-7  "Man  Who  Came  Back"  

Low  6-18-32  "Mystery  Ranch"  

High  5-2  "City  Lights"  

Low  11-24-32  "Cabin  in  the  Cotton"  \ 
and  "Age  of  Consent"  f 

High   1-30-32   "Arrowsmith"   •. 

r^ovv  5-28-32  "Steady  Company"   

High   12-19  "Frankenstein"   

Low  7-25  "Rebound"   

High  3-21  "Last  Parade"   

Low  11-17-32  "All  American"  


High  1-10  "Min  and  Bill" 
Low    10-1-32    "The  Crash" 


29,000 
12,500 
40,000 
15,000 

8,000 

2,800 

27,000 
6,500 
31,000 
8,000 
16,500 
6,000 


21,000 
2.800 


High  2-14  "Cimarron"   

Low  11-23-32  "The  Old  Dark  House" 

High  1-10  "Hell's  Angels"   

Low    11-2-32    "Payment  Deferred".., 


20,000 
4,700 

12,500 
1.909 


. .  8.300   

week) 
,  21,000 

. .  20,000 

.  16,000 

High 
Low 
High 
Low 

8-4-25 
6-11-32 

1-9-32 
8-12-32 

"Bring  'Em  Back  Alive". 
"Devil  and  the  Deep"... 

.  24,000 
.  7,000 

.  9,500 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  12-29-32  "Handle  With  Care"   14,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 
Low  12-29-32  "He  Learned  About  Women"  3,500 


High  7-30-32  "Milion  Dollar  Legs"   18,500 

Low  12-30-32  "Wild  Horse  Mesa"  and) 

"Handle  With  Care"     j  6,500 

High  1-10  "The  Lash"    11,500 

Low  11-11-32  "Amazon  Head  Hunters"  3,000 

High  2-28  "City  Lights"   14,000 

Low   11-25-32   "The  Crooked  Circle"..  3.000 

High  1-10  "Paid"   18.000 

Low  1-14-33  "No  Man  of  Her  Own"....  6,500 


PLAYED  TWO  BIG  WEEKf 


GAIETY 


AT  Tun  GAIETY  ^"^^ 


READ  WHAT 
VARIETY 
XAYX 


NOT  ONLY  A  5  TTAR. 

RATING  BUT  PLACED  ON 
IRENE  THIRERX  HONOR 
ROLE  OF  THE  /IX  BEXT 
PICTUREr  OF  THE  MONTH 


9 — »  I      ■  n  >M 


^"^^9         .  tea.^  ^"^Js  ^"  average  V 


ttve 


\  nrsA  ®       ia  a    \  \tv        «^       s^*^  ,ia  ) 


40 


MOTION    PICTURE  HERALD 


January    21,  1933 


MEETINGS 


illililllllill 


A  calendar  of  events  and  meeting  dates  of  exhibitor  and  production 
associations  and  Other  non-commercial  organizations  in  the  industry. 


EAST 


JANUARY 

19 — Associated  Motion  Picture  Advertisers  of  New 
York:  Weekly  luncheon  and  forum,  at 
Sardi's,  West  44th  Street.  New  York.  Presi- 
dent, Hal  Horne;  Secretary,  Al  Sherman. 

MPTO  of  Eastern  Pa.,  So.  N.  J.  and  Dei.: 

Weekly  meeting,  at  Philadelphia. 

21 — Motion  Picture  Salesmen:  General  meeting, 
at  the  Hotel  Astor,  New  York. 


22 — Film  Forum:  First  meeting,  at  New 
for  Social  Research,  New  York. 


Schc 


24 —  New  York  Motion  Picture  Club:  Weekly  forum 

and  luncheon,  at  1560  Broadway,  New  York. 
President,  Lee  A.  Ochs;  Secretary,  Paul 
Gulick;  Manager,  George  Morris. 
Allied  Theatre  Owners  of  New  Jersey:  Regu- 
lar meeting,  at  Hotel  Lincoln,  New  York. 
Headquarters,  303  West  42nd  Street,  New 
York.    President,  Sidney  Samuelson. 

25 —  Allied  Theatres  of  Illinois:  Directors'  meeting, 

at  Room  411,  910  South  Michigan  Avenue, 
Chicago.  President,  Aaron  Saperstein; 
Secretary,  Harry  Lasker. 

26 —  Associated  Motion  Picture  Advertisers  of  New 

York:  Weekly  luncheon  and  forum,  at 
Sardi's,  West  44th  Street,  New  York.  Presi- 
dent, Hal  Horne;  Secretary,  Al  Sherman. 

16mm  Board  of  Trade:  Regular  luncheon  and 
meeting,  at  Hotel  Victoria,  New  York. 
President,  G.  P.  Foute;  Secretary,  A.  D.  V. 
Storey. 

MPTO  of  Eastern  Pa.,  So.  N.  J.  and  Del.: 

Weekly  meeting,  at  Philadelphia. 

28 — ^Warner  Club:  Ball  and  Dinner,  at  Hotel  Com- 
modore, Pershing  Square,  New  York. 

31 — New  York  Motion  Picture  Club:  Weekly  forum 
and  luncheon,  at  1560  Broadway,  New  York. 
President,  Lee  A.  Ochs;  Secretary,  Paul 
Gulick;  Manager,  George  Morris. 

FEBRUARY 

I — MPTO  of  Wisconsin  and  Upper  Michigan: 

Directors'  meeting,  at  536  West  Wisconsin 
Avenue,  Milwaukee.  President,  Fred  S. 
Meyer;  Secretary,  W.  L.  Ainsworth. 

9-10 — National  Board  of  Review:  Ninth  annual 

conference,  at  Hotel  Pennsylvania,  New 
York.    Director,  Wilton  Barrett. 

19 — Film  Forum:  Regular  meeting,  at  New  School 
for  Social  Research,  66  West  12th  St.,  New 
York.  Association's  headquarters,  125  West 
45th  St.  President,  Sidney  Howard;  Secre- 
tary, Margaret  Larkin. 

21 — New  York  Motion  Picture  Club:  Annual  Ball 
and  Dinner,  at  Waldorf  Astoria  Hotel,  Park 
Avenue,  New  York.  President,  Lee  A.  Ochs; 
Secretary,  Paul  Gulick;  Ball  Chairman, 
William  Brandt;  Treasurer,  Louis  F.  Blumen- 
thal. 


WEST 

JANUARY 

19 — United  Scenic  Artists:  Monthly  meeting,  at 
2560  North  Beachwood  Drive,  Hollywood. 
Executive  In  charge,  William  B.  Cullen. 


Northwest     Exhibitors:     Open     meeting,  at 

Radlsson    Hotel,    Minneapolis.      Otto  N. 

Raths,  In  charge. 
New    Mexico   Theatre    Owners'  Association: 

Special  meeting,  at  Santa  Fe.  President, 

Nathan  Salmon. 

23 —  Motion  Picture  Make-Up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

Allied  Theatre  Owners  of  Iowa  and  Nebraska: 

Annual  convention,  at  Savery  Hotel,  Des 
Moines. 

24 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 

Assistance  League:  Board  of  directors'  weekly 
meeting,  at  5604  DeLongpre  Avenue,  Holly- 
wood. Managing  Director,  Mrs.  Lee  Wray 
Turner. 

International  Brotherhood  of  Electrical 
Workers,  Studio  Branch:  Weekly  meeting, 
at  5402  Hollywood  Boulevard.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speede. 

25 —  ^The  Wampas:  Weekly  meeting,  at  6700  Sunset 

Boulevard,    Hollywood.      President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 
The  Breakfast  Club:  Weekly  meeting,  at  3213 
Riverside   drive,    Los   Angeles.  President, 
Carl  Laemmle:  Manager,  Harold  B.  Link. 


Brotherhood  of  Studio  Carpenters,  Local  946: 

Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E.  Sparks. 

27 — International  Alliance  of  Theatrical  Stage  Em- 
ployees, Coast  Branch:  Directors'  semi- 
monthly meeting,  at  6472  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, Lew  C.  G.  Blix. 

30 —  Motion  Picture  Make-Up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

31 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 

Assistance  League:  Weekly  meeting,  at  5604 
DeLongpre  Avenue,  Hollywood.  Managing 
Director,  Mrs.  Lee  Wray  Turner. 

International  Brotherhood  of  Electrical 
Workers,  Studio  Branch:  Weekly  meeting,  at 
5402  Hollywood  Boulevard,  Hollywood. 
President,  H.  D.  Martin;  Secretary,  A.  P. 
Speede. 

Hollywood  Association  of  Foreign  Corre- 
spondents: Semi-monthly  meeting,  at  Hotel 
Christie,  6724  Hollywood  Boulevard.  Presi- 
dent, Joseph  B.  Polonsky. 


How  are  you  going  to  sell  your  audience 

those  tempestuous  love  moments  in  your 

coming  attraction  with  MERE  WORDS  or 

STILL  PICTURES?  It  can't  be  done— not  100%. 

• 

When  Garbo  nestles  into  her  leading  man's 
arms — A-h-h-h!  Joel  McCrea  puts  a  head- 
lock  on  the  girl  of  his  dreams.  WOW! 
Marlene  Dietrich  glides  into  a  half-nelson 
with  the  handsome  army  officer.  WHAM! 
Clark  Gable  gets  a  strangle  hold  on  a  jungle 

maiden  in  a  tropical  love  scene.  ZAM! 

• 

That's  the  REAL  THING-the  PULSING,  VITAL- 
IZED ACTION  that  will  get  every  femme  in 
your  audience  —  flapper,  matron  and 
grandma.  Do  the  MEN  GET  IT  TOO?  Boy— 
and  HOW!  When  LupeVelez  throws  those 
torrid  lips  against  the  hot  ones  of  her 
lover,  every  guy  in  the  house  is  imagining 
he's  right  there. 

• 

ACTUAL  SCENES-ACTUAL  DIALOGUE- 
RIGHT  FROM  THE  PICTURE  ITSELF-AND 
YOU'VE   GOT  A  SAMPLE  THAT  SELLS. 


42 


MOTION    PICTURE  HERALD 


January    21.  1933 


JCNriNS*  C€LyUM 


Dallas,  Texas 

DEAR  HERALD: 

We  would  like  to  suggest  to  those  who  are 
trying  to  find  a  remedy  for  this  socalled  De- 
pression, that  they  get  Vash  Young's  book, 
"Let's  Start  Over  Again,"  and  read  it,  es- 
pecially the  ninth  and  concluding  chapter,  in 
which,  among  other  things,  he  says : 

"Everywhere  people  are  wondering  about 
the  future.  Business  organizations  are  uncer- 
tain in  their  policies.  Individuals  glance  fear- 
fully ahead.  'What  does  the  future  have  in 
store  for  us?'  they  ask.  That  question,  to 
millions  of  men  and  women,  has  become  the 
most  important  of  the  day ;  but  to  my  way  of 
thinking  it  is  the  wrong  one  to  ask.  The  mere 
asking  of  it  comes  perilously  close  to  an  ad- 
mission of  doubt,  and  doubt  always  weakens 
action.  The  question  we  should  be  asking  our- 
selves today  is  not  the  passive,  almost  nega- 
tive, 'What  does  the  future  have  in  store  for 
us?'  but  the  aggressive,  positive  query,  'What 
do  we  have  in  store  for  the  future?' 

"This  is  no  time  for  wringing  our  hands 
impatiently,  furrowing  our  brows  with  the 
frowns  of  resentment  and  regret,  clouding  our 
vision  with  gloom  and  pessimism  while  waiting 
for  the  future  to  pour  riches  into  our  laps. 
Riches,  whether  material  or  spiritual,  never 
follow  such  an  attitude  of  mind  and  heart." 

Just  go  back  and  read  that  over  again ;  it 
won't  hurt  you  a  bit,  and  then  ask  yourself 
whether  you  are  sitting  down  and  waiting  for 
a  rainbow  to  be  cast  across  your  pathway  or 
making  some  effort  to  remedy  the  situation. 
The  remedy  lies  within  ourselves.  Just  keep 
that  in  your  minds.  The  Republican  adminis- 
tration hasn't  been  able  to  cure  it  and  the 
Democrats  won't  know  any  more  about  it. 

The  result  of  the  last  election  indicated  that 
a  large  majority  of  the  people  are  expecting 
Beer  and  Prosperity  to  come  marching  back 
hand  in  hand.  We  hope  they  do,  for  we  would 
relish  a  little  of  both  right  now,  but  person- 
ally we  don't  think  they  will ;  they  travel  in 
opposite  directions ;  but  if  they  do,  we'll  meet 
'em  at  the  front  ga,te  and  lock  arms  and  march 
down  the  highway  of  prosperity  together. 

We  realize  that  a  lot  of  people  will  say  we 
are  crazy.  We  hope  they  do,  for  when  they 
tell  us  we  are  crazy  it  is  evident  that  blank 
minds  have  started  to  function,  and  when  the 
public  mind  begins  to  function  and  realizes 
that  prosperity  depends  upon  individual  effort 
and  not  upon  the  Government,  we  will  begin 
to  see  our  way  out  of  the  woods. 

If  you  theatremen  have  a  motto  over  your 
desks  reading  "All  things  come  to  those  who 
wait,"  tear  it  down  and  throw  it  into  the  waste 
basket  and  put  this  one  up,  "Time  and  tide 
wait  for  no  man,"  then  buckle  that  belt  up  an- 
other notch  and  tell  Uncle  Sam  to  keep  his 
beans  and  sowbelly — you  are  going  after  your 
own. 

We  have  met  a  lot  of  delightful  people 
around  the  exchanges  here  in  Dallas.  These 
Longhorns  are  certainly  the  salt  of  the  earth 
and  the  hope  of  Texas  (if  there  is  any  hope 
for  Texas)  and  we  will  leave  here  with  pleas- 
ant memories  and  some  regrets,  with  a  con-  . 
sciousness  that  we  will  find  a  big  snow  shovel 
waiting  us  on  our  front  porch  when  we  get 
home. 

V 

The  mail  has  just  brought  us  a  batch  of 
Christmas  greetings.  Mr.  and  Mrs.  L.  C.  Sny- 
der of  Okley,  Kan.,  send  us  their  best  wishes. 
Lyle  Talbot,  a  Warner  Bros,  player  in  Holly- 
wood, sends  us  a  picture  of  a  guy  lifting  a 
cocktail  glass  and  says  "Here's  how  to  wish 
you  a  Merry  Christmas." 

We  knew  Lyle  when  his  mother  used  to 
spank  him  for  not  telling  her  about  it,  but  he's 
a  big  boy  now,  and  we  predict  that  it  won't 
be  long  until  his  name  will  shine  forth  in  the 
electric  lights. 

Joe  Hewitt  of  Robinson,  111.,  and  Dinty  Don- 


eldson  of  Omaha,  Neb.,  both  send  us  Christmas 
greetings  on  toilet  paper.  That's  all  right,  be- 
cause these  are  trying  times  and  those  boys 
are  trying  to  make  both  ends  meet.  We  com- 
mend them  for  their  spirit  of  economy  and  their 
desire  to  be  useful. 

V 

The  mail  also  brought  us  the  sad  announce- 
ment of  the  passing  of  our  good  friend, 
Crockett  Brown  of  Nashwauk,  Minn.  We  re- 
gret to  learn  this,  for  that  community  has  lost 
a  valuable  citizen  and  the  picture  industry  an 
important  factor,  and  we  have  lost  a  very  good 
friend.  The  Herald,  as  well  as  ourself,  ex- 
tends to  the  family  our  deepest  sympathy. 
V 

It  might  be  well  to  pause  here  and  take  a 
backward  glance  over  the  365  days  that  have 
come  and  gone  and  to  take  an  invoice  of  our 
past  to  determine  whether  or  not  we  have  ac- 
complished anything  worth  while.  We  have 
said  a  lot  of  things  that  probably  we  should  not 
have  said,  and  for  which  we  now  offer  our 
sincere  apologies.  We  have  tramped  on  a  lot 
of  you  birds,  but  a  lot  of  you  had  it  coming  to 
you.  We  have  advocated  a  lot  of  theories,  and 
you  have  shown  your  good  judgment  by  not 
paying  any  attention  to  a  lot  of  them.  That's 
one  of  the  hopes  for  the  future  of  this  industry. 

We  have  tried  to  point  out  some  of  the  de- 
fects in  this  business,  only  to  find  that  we  have 
been  barking  up  the  wrong  sapling.  We  have 
tried  to  tell  you  that  the  success  of  your  busi- 
ness will  depend  largely  upon  your  individual 
energy  and  initiative. 

_  And  so,  as  we  glance  over  the  past,  we  ar- 
rive at  the  conclusion  that  this  business  would 
have  survived,  even  without  the  fatherly  ad- 
vice and  counsel  of  this  rambling  columnist. 

But  we  are  approaching  a  new  day.  We  are 
entering  upon  a  new  period.  The  mistakes  we 
have  made  in  the  past  should  be  helpful  to  guide 
us  away  from  the  mudholes  of  the  future.  The 
time  will  never  come  when  the  highway  to 
success  will  be  free  from  mudholes.  There 
will  always  be  detours.  At  times  the  pavement 
will  be  slippery  and  it  will  be  a  good  thing 
to  keep  a  firm  hold  on  the  wheel  and  not  step 
too  hard  on  the  gas.  We  have  seen  a  lot  of 
wrecks  along  the  highways,  the  most  of  which 
could  have  been  avoided  by  the  use  of  a  little 
common  sense. 

If  there  was  ever  a  time  when  common  sense 
was  needed  in  this  business  it  is  right  now. 
The  road  is  going  to  be  rough  and  full  of 
chuckholes,  but  we  have  seldom  seen  a  road 
we  couldn't  travel  if  we  made  up  our  mind  to, 
and  if  we  meet  that  old  guy  anywhere  along 
the  route  we  are  going  to  kick  the  whey  out 
of  him.  So  now,  if  you  want  a  seat  in  our 
car  just  hop  right  in ;  otherwise  you  can  hoof 
it ;  but  don't  try  to  flag  us  down  after  we  get 
going — we  never  stop  for  hitchhikers. 

J._  C.  JENKINS, 
The  Herald's  Vagabond  Colyumnist 

THE 

NEW  DEAL 

SPECIAL  FEATURES 
of  the  new 

SILENT  AUTOMATIC  TICKET  REGISTER 

ABSOLUTELY   NOISELESS  IN  OPERATION. 
GREATER  SPEED  IN  SELLING  TICKETS. 
SELF-SHARPENING  KNIVES. 
DOUBLE  TICKET  CAPACITY. 

TICKETS  CANNOT  JAM,  TEAR  OR  CUT  SHORT. 

NO  REPAIRS  TO  WORRY  ABOUT. 

BONDED    GUARANTEE   OF  RESPONSIBILITY. 

A    QUALITY    BARGAIN— DISTINCTIVE   and  DIFFERENT 


'^Standard 

C^'^  TICKET    REGI  STER  CORP.  ? 


RKO  Seeking 
Lower  Rentals 

At  the  suggestion  of  DeWitt  Millhauser,  a 
partner  of  Speyer  and  Company,  Wall  Street 
banking  house,  and  a  director  of  RKO,  that 
the  Speyer  firm  might  assist  in  bringing 
about  reductions  in  theatre  rentals  and  ad- 
justments of  mortgages,  Ralph  Wolf  has 
begun  activity  along  these  lines. 

Mr.  Wolf  will  work  with  Louis  Cohen, 
theatre  operator  who  recently  joined  RKO, 
to  bring  about  reductions  in  fixed  charges. 
Mr.  Wolf  is  also  a  member  of  the  Speyer 
company. 


Kohn  Named  Aid 
To  Adolph  Zukor 

Ralph  A.  Kohn,  treasurer  of  Paramount, 
has  been  named  executive  assistant  to 
Adolph  Zukor  by  the  executive  committee 
of  the  corporation.  Mr.  Kohn  will  continue 
to  function  in  his  other  posts,  as  treasurer, 
as  vice-president  of  Paramount  Produc- 
tions, Inc.,  Paramount  Picture  Distributing 
Corporation,  and  a  member  of  the  company 
board  of  directors  and  executive  committee. 


Katz  Fails  of  Re-election 
To  Balaban  and  Kafz  Board 

Sam  Katz  failed  of  re-election  to  the 
directorate  of  Balaban  and  Katz,  Chicago 
circuit,  it  was  announced  at  a  stockholders' 
meeting  this  week.  Mr.  Katz  had  resigned 
his  executive  post  with  the  company  at  the 
time  of  his  resignation  from  Publix,  it  was 
said.  F.  L.  Meltzer,  another  director,  was 
not  re-elected.  To  the  board  were  added 
Charles  A.  McCulloch,  co-receiver  for  Mid- 
dle West  Utilities,  and  Walter  Immerman, 
vice  president  of  the  circuit. 


Two  Fox  Circuit 
Receiverships  Extended 

Efforts  are  being  made  by  W.  E.  Atkin- 
son, a  co-receiver  for  Fox  Theatres  Cor- 
poration, to  induce  Harry  C.  Arthur  to 
continue  as  operating  head  of  Fox  New 
England  Theatres,  a  subsidiary,  operating 
16  houses. 

Receiverships  for  two  Fox  circuits  have 
been  extended  by  the  courts,  each  for  six 
months.  Judge  Mack  yesterday  morning 
continued  the  present  receivership  of  Fox 
Metropolitan  Playhouses  for  another  half 
year  with  Irving  Trust  Co.  and  Simon 
Fabian  as  co-receivers.  Fox  Theatres  Cor- 
poration, for  which  William  E.  Atkinson 
and  John  F.  Sherman  are  co-receivers,  was 
granted  an  extension  January  10. 


1600  BROADWAY 


NEW  YORK,  N.  Y. 


7+h  Ave  Roxy  Keeps  Policy 

The  Seventh  avenue  Roxy  announced  this 
week  that  it  would  maintain  its  present 
policy  of  feature  pictures  and  stage  shows. 
A  new  cut  in  prices  beyond  that  of  the  35- 
cent  balcony  price  at  all  times  was  also  an- 
nounced. Starting  next  week,  all  seats  will 
be  25  cents  until  1  P.  M.,  and  from  1  until 
6  P.  M.  the  orchestra  price  will  be  40  cents, 
and  the  balcony  35  cents  to  closing.  After 
6  P.  M.,  orchestra  price  will  be  55  cents 
to  closing. 


January    21,  1933 


MOTION    PICTURE  HERALD 


43 


WHAT  THE  PICTURE 
DID  ECD  ME 


Columbia 


AMERICAN  MADNESS:  Walter  Huston— A  very 
good  picture  that  won  many  comments.  I  mailed  32 
letters  about  this  picture  to  bank  directors  and  offi- 
cers here.  Two  of  them  came  to  see  the  picture. 
Played  Dec.  6-7. — Roy  W.  Adams,  Mason  Theatre, 
Mason,  Mich.     General  patronage. 

THE  BIG  TIMER:  Ben  Lyon,  Constance  Cummings 
— A  prize  fight  story,  but  a  very  good  one,  well  at- 
tended and  pleased  all,  me  too.  You  can't  go  wrong 
with  this,  lots  of  action.  Played  Jan.  3-4. — James 
Augustine,  Spa  Theatre,  Hot  Springs,  Ark.  General 
patronage. 

WHITE  EAGLE:  Buck  Jones,  Barbara  Weeks— A 
good  Saturday  night  picture. — Charles  Wiles,  Wiles 
Theatre,  Anamosa,  Iowa.    Small  town  patronage. 


First  National 


CABIN  IN  THE  COTTON:  Richard  Barthelmess 
— One  of  the  season's  best  pictures  and  should  be  good 
for  any  house.  While  it  did  not  follow  the  original 
novel,  the  comments  were  all  favorable,  even  from 
those  who  had  read  the  book.  Drew  far  better  than 
average  and  was  well  liked.  Barthelmess  is  getting 
too  old  to  play  such  parts.  Played  Dec.  26-27.  Run- 
ning time,  78  minutes. — M.  R.  Harrington,  State  The- 
atre,  Portland,   Oregon.     Family  patronage. 

THE  CRASH:  Ruth  Chatterton— If  your  patrons 
like  Chatterton,  you  will  get  them  on  this  one.  If 
not,  then  it  is  just  too  bad,  for  this  is  her  poorest 
picture.  Drew  for  us  because  star  is  a  favorite  here. 
Did  not  satisfy  all  but  went  over  to  a  big  business. 
Short  running  time  allows  for  plenty  of  good  shorts 
to  build  up  program.  Played  Dec.  31.  Running  time, 
58  minues.— M.  R.  Harrington,  State  Theatre,  Port- 
land, Oregon.    Family  patronage. 

FIVE  STAR  FINAL:  Edward  G.  Robinson— I  was 
late  running  this  picture  but  I  want  to  say  to  every 
exhibitor  who  has  not  already  done  so  to  buy  it  and 
run  it  as  soon  as  possible.  The  print  is  still  good, 
and  your  patrons  will  come  out  to  see  it,  and  go  home 
and  send  their  friends  and  relations  the  second  and 
third  nights.  One  of  the  finest  pictures  of  all  time. 
Take  it  from  me.  Get  it  and  run  it  regardless  of  age. 
S.  H.  Rich,  Rich  Theatre,  Montpelier,  Idaho.  Town 
and  rural  patronage. 

MISS  PINKERTON:  Joan  Blondell-A  good  mys- 
tery play,  but  too  many  wisecracks  from  John  Blondell 
and  some  of  them  fall  flat.  This  girl  is  a  swell  little 
actress  and  the  female  detective  part  would  have  been 
more  efTective  if  they  had  let  her  play  it  straight,  just 
as  Mary  Roberts  Rinehart  wrote  the  story.  Played 
Dec.  24-25. — Roy  W.  Adams,  Mason  Theatre.  Mason, 
Mich.    General  patronage. 

TENDERFOOT:  Joe  E.  Brown— Just  the  kind  of 
picture  for  right  now.  One  big  belly  laugh  from  start 
to  finish.  Thrills,  comedy,  action,  romance,  heart  in- 
terest— everything  to  make  a  good  show.  I  still 
maintam  that  the  best  thing  in  the  world  is  a  good 
story  and  next  good  players,  but  "the  play's  the 
thing,"  says  old  Bill  Shakespeare  and  that  still  holds 
good.  S.  H.  Rich,  Rich  Theatre,  Montpelier,  Idaho. 
Town  and  rural  patronage. 

TIGER  SHARK:  Edward  G.  Robinson— Drama  with 
tense  situations  and  plenty  of  excitement.  Not  this 
star's  best  picture,  but  novel  plot  can  be  played  up, 
for  it  is  a  new  idea.  Some  patrons  thought  it  a  bit 
too  gruesome,  but  on  the  whole  the  picture  was  well 
liked.  Business  just  average,  probably  due  to  the 
days  it  played.  Played  Dec.  23'-24.  Running  time,  80 
minutes.— M.  R.  Harrington,  State  Theatre,  Portland, 
Oregon.     Family  patronage. 

Paramount 

\yiLD  HORSE  MESA:  Randolph  Scott  and  Sally 
Blaine — A  good  western,  with  wonderful  herds  of  wild 
horses.  Personally  I  liked  it,  but  my  western  crowd 
are  all  broke,  and  consequently  I  can't  get  them  out 
on  this  class  of  picture  any  more.— S.  H.  Rich,  Rich 
Theatre,  Montpelier,  Idaho.  Town  and  rural  patron- 
age. 

Fox 

CALL  HER  SAVAGE:  Clara  Bow— This  is  an  ex- 
cellent picture.  Good  story,  good  cast  and  Bow  gets 
the  money.— Charles  Wiles,  Wiles  Theatre,  Anamosa, 
Iowa.     Small  town  patronage. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe- 
Grand  hokum  for  the  kids  and  those  who  have  fol- 
lowed the  radio  broadcasts.  Not  to  be  taken  seri- 
ously, and  with  that  ideq  in  mind,  will  aflford  plenty 
of  laughs  and  thrills.  The  kids  ate  it  up  and  the 
older_  folks  had  a  good  time.  Drew  far  above  average 
and  m  our  case,  pleased  a  good  90  per  cent  of  the 


N  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  It  is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
ail  communications  to — 

What  the  Picture  Bid  for  Me 

MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


patrons.  Played  Dec.  30-31.  Running,  time,  74  min- 
utes.—M.  R.  Harrington,  State  Theatre,  Portland, 
Oregon.     Family  patronage. 

DELICIOUS:  Janet  Gaynor  and  Charles  Farrell- 
Ju3t  a  sweet  story  and  a  good  picture.  Charley  Far- 
rell  much  better  in  this  than  in  "The  First  Year." 
Gaynor  very  good  as  the  Scotch  lassie.  Photography 
and  Sound  okay.  It  looks  like  Charley  had  a  haircut. 
— S.  H.  Rich,  Rich  Theatre,  Montpelier,  Idaho.  Town 
and  rural  patronage. 

DOWN  TO  E:ARTH:  Will  Rogers— A  typical  Rogers 
.  picture  of  the  program  variety. — Charles  Wiles,  Wiles 
Theatre,  Anamosa,  Iowa.     Small  town  patronage. 

DOWN  TO  EARTH:  Will  Rogers— Up  to  the  Rog- 
ers standard,  pleased  100  per  cent  and  drew  average 
business  for  two  days.  The  story  hits  the  spot  and 
gives  Rogers  a  good  chance  to  get  of!  some  good  stuff 
about  the  depression.  If  your  patrons  like  Rogers, 
this  one  is  in  as  a  box  office  attraction.  Played  Dec 
25-26.  Running  time,  81  minutes.— S.  M.  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city  patron- 
age. 

DOWN  TO  EARTH:  Will  Rogers— Business  good. 
Rogers'  fans  were  well  pleased.  Played  Tan.  1. — 
C.  W.  Mills,  Arcade  Theatre,  Sodus,  N.  Y.  Small 
town  patronage. 

THE  FIRST  YEAR:  Janet  Gaynor,  Charles  Farrell 
. — A  grand  picture  and  liked  by  all  who  saw  it,  but  for 
some  reason  this  pair  are  losing  their  drawing  power. 
Above  average  business.  Played  Dec.  24-25.  Running 
time,  70  minutes. — A.  L.  Lighter,  Orpheum  Theatre, 
Mellen,  Wis. 

HAT  CHECK  GIRL:  Sally  Eilers,  Ben  Lyon— 
Average  program  picture.  Played  Dec.  14-15.  Run- 
ning time,  65  minutes. — G.  Carey,  Strand  Theatre, 
Paris,  Ark.     Family  patronage. 

HAT  CHECK  GIRL:  Sally  Eilers,  Ben  Lyon— Con- 
sidered "cute"  and  enjoyable  by  everyone.  Played 
Jan.  1-2. — Elaine  S.  Furlong,  Star  Theatre,  Heppner, 
Ore.     General  patronage. 

RACKETY  RAX:  Victor  McLaglen— Was  disap- 
pointed in  this.  Did  not  draw  any  too  good  and  did 
not  please  as  well  as  expected.  A  man's  picture. 
Played  Dec.  28-29.  Running  time,  66  minutes.— Horn 
and  Morgan,  Star  Theatre,  Hay  Springs,  Neb.  Small 
town  patronage. 

RACKETY  RAX:  Victor  McLaglen— A  good  enter- 
tainment, a  burlesque  on  college  football.  Business 
fair.— W.  H.  Hardman,  Royal  Theatre,  Frankfort, 
Kansas. 

REBECCA  OF  SUNNYBROOK  FARM:  Marian 
Nixon,  Ralph  Bellamy — As  good  as  one  could  wish 
for.  Pleased  100  per  cent.  Above  average  at  box  of- 
fice. Played  Nov.  23-24.— A.  L.  Lighter,  Orpheum 
Theatre,  Mellen,  Wis. 

SHERLOCK  HOLMES:  Clive  Brook— Good  enter- 
tainment and  drew  well.— W.  H.  Hardman,  Royal 
Theatre,  Frankfort,  Kansas. 

SIX  HOURS  TO  LIVE:  Warner  Baxter— Drew  fair 
business  and  pleased.  A  bit  unusual  for  a  theme,  but 
we  need  something  different  more  often.  Played  Jan. 
4-5.  Running  time.  80  minutes. — Mayme  P.  Mussel- 
man,  Princess  Theatre,  Lincoln,  Kansas.  Small  town 
patronage. 

SIX  HOURS  TO  LIVE:  Warner  Baxter— A  picture 
you  will  be  proud  of.  Should  please  everyone  except 
those  who  want  smut  only.  Should  be  especially  ap- 
pealing to  those  religiously  inclined.  Baxter,  Boles 
and   Miriam   Jordan   are   all   ideally    suited   to  their 


parts.  Has  an  unhappy  ending,  but  in  this  case  it 
would  have  been  almost  impossible  to  end  it  other- 
wise without  ruining  story.  Running  time:  75  min- 
utes.— M.  W.  Larmour,  National  Theatre,  Graham, 
Texas.     Small  town  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers— The  very 
best  Rogers  to  date.  Just  a  simple  story  told  in  a 
simple  way  by  simple,  plain  folks,  but,  boy,  how  they 
ate  it  up.  Clean,  wholesome  story,  with  excellent 
dialogue.  This  shows  that  people  still  know  and  like 
real  entertainment.  S.  H.  Rich,  Rich  Theatre,  Mont- 
pelier, Idaho.    Town  and  rural  patronage. 

WILD  GIRL:  Joan  Bennett,  Charles  Farrell,  Eu- 
gene Pallette — Everyone  liked  this  picture  and  raved 
about  Eugene  Pallette.  The  only  objection  we  heard 
was  "Where  did  the  Wild  Girl  get  her  finger  wave?" 
Played  Dec.  25-26.— Elaine  S.  Furlongs,  Star  Theatre, 
Heppner,  Ore.    General  patronage. 


Mayfair 


HONOR  OiF  THE  PRESS:  Edward  J.  Nugent— 
Not  bad.  Played  Dec.  18.— Roy  W.  Adams,  Mason 
Theatre,  Mason,  Mich.    General  patronage. 

Metro-Goldwyn-Mayer 

BEN  HUR:  Ramon  Navarro — Fine  business.  Pic- 
ture makes  _  you  realize  the  progress  that  has  been 
made  since  it  was  turned  out.  ISlo  complaints  on  lack 
of  dialogue.  Small  towns  should  play  this.  Played 
Christmas. — Herman  J.  Brown^  Majestic  and  Adelaide 
Theatres,   Nampa,   Idaho.     Family  patronage. 

DIVORCE  IN  THE  FAMILY:  Jackie  Cooper— The 
word  "Divorce"  should  never  have  been  put  in  the 
title  of  a  picture  starring  a  kid.  Good  picture  to 
mediocre  business.  Played  Jan.  3. — Herman  J.  Brown, 
Majestic  and  Adelaide  Theatres,  Nampa,  Idaho.  Fam- 
ily patronage. 

EMMA:  Marie  Dressier— Will  please  all  that  see  it. 
Director  to  be  complimented  in  not  showing  persons 
dying  or  after  death.  Played  Jan.  5-6. — D.  E.  Fitton, 
Lyric  Theatre,  Harrison,  Ark.    Small  town  patronage. 

FAST  LIFE:  Wilham  Haines,  Oiflf  Edwards— A 
talkie  with  the  action  of  a  silent.  Edwards  is  good 
for  a  lot  of  laughs.  Pleased  the  customers.  Sure  a 
novelty  to  have  some  action  on  the  screen.  Title  mis- 
leading unless  you  tell  the  story.  Played  Dec.  20-21. 
— Glenn  Cardwell,  Princess  Theatre,  Aurora,  Mo. 
Small  town  patronage. 

FLEISH:  Wallace  Beery,  Karen  Morley — Picture 
failed  to  please  and  also  failed  to  do  any  business 
with  it.  Beery  very  good  in  his  part  but  story  not 
good.  Plenty  of  smut  and  no  comedy  at  all.  Picture 
ought  to  do  a  swell  business  over  in  Germany. 
Played  Jan.  5-6.— R.  W.  Hickman,  Lyric  Theatre, 
Greenville,  111. 

GRAND  HOTEL:  All  star— Well,  after  reading  how 
all  the  small  towns  had  been  having  only  fair  success 
with  this  picture  and  the  general  dislike  for  the  story, 
we  were  very  pleasingly  surprised.  It  not  only  satis- 
fied us  but  we  had  a  large  number  of  patrons  go  out 
of  their  way  to  tell  us  how  well  they  liked  it.  Played 
Jan.  1-2-3.  Running  time,  115  minutes. — Horn  and 
Morgan,  Star  Theatre,  Hay  Springs.  Neb.  Small 
town  patronage. 

GRAND  HOTEL:  Garbo,  John  Barrymore,  Joan 
Crawford,  Lionel  Barrymore,  Wallace  Beery — Good 
picture  but  a  box  office  flop  for  me. — W.  H.  Hardman, 
Royal  Theatre,  Frankfordt,  Kansas. 

NEW  MORALS  FOR  OLD:  Lewis  Stone,  Robert 
Young — A  splendidly  acted  drama  of  an  old  plot.  This 
Young  fellow  (no  pun)  is  a  comer.  Your  patrons,  if 
you  can  get  them  in,  will  find  this  fine  entertainment. 
Drew  better  than  average  for  us  and  satisfied  every- 
one. Played  Dec.  28-29.  Running  time,  77  minutes.— 
M.  R.  Harrington,  State  Tlieatre,  Portland.  Oregon. 
Family  patronage. 

PACK  UP  YOUR  TROUBLES:  Laurel  and  Hardy 
— Good  business  and  swell  funny  picture.  Real  com- 
edy invention  in  the  battle  tank  scene.  Played  Christ- 
mas.—Herman  J.  Brown.  Majestic  and  Adelaide  The- 
atres, Nampa,  Idaho.    Family  patronage. 

RED  DUST:  Jean  Harlow,  Clarke  Gable— The  same 
old  "Devil  Tropics"  but  the  customers  seemed  to  like 
it.  No  go  for  kiddies.  Played  Dec.  22-23.— Glenn 
Cardwell,  Princess  Theatre.  Aurora,  Mo.  Small  town 
patronage. 

SKYSCRAPER  SOULS:  Warren  William— Just  fair. 
While  I  liked  it  there  wasn't  much  response  from  the 
audience.  Business  fair.  Running  time.  80  minutes. 
—Harold  Smith,  Dreamland  Theatre,  Carson,  Iowa. 
Rural  patronage. 

SKYSCRAPER  SOULS:  Warren  William— For  same 
reason  this  did  not  pull  for  us,  but  it  is  a  mighty 
fine  picture.     Splendidly  acted,  a  new  idea  in  plot. 


44 


MOTION    PICTURE  HERALD 


January    21,  1933 


marvelous  settings,  but  we  could  not  get  them  in. 
Those  who  came  were  loud  in  their  praises  and  sur- 
prised that  they  had  found  it  so  entertaining.  Played 
Jan.  1.  Running-  time,  100  minutes.— M.  R.  Harring- 
ton, State  Theatre,  Portland,  Oregon.  Family  pat- 
ronage. 

SMILIN'  THROUGH:  Norma  Shearer,  Fredric 
March,  Leslie  Howard — You  can  stand  at  the  door  and 
meet  them  when  they  come  out  on  this  picture. 
They'll  tell  you  that  it  was  just  a  little  fait  better 
than  the  best  picture  they  ever  saw.  I  didn't  do  much 
on  it  because  of  the  cold  weather,  but  am  trying  to 
trade  it  for  a  return  date.  I'd  be  better  ofif,  if  I 
didn't  do  much  on  the  return.  Played  Dec.  15-16. 
Running  time,  100  minutes.— Mayme  P.  Musselman, 
Princess  Theatre,  Lincoln,  Kansas.  Small  town  pat- 
ronage. 

SPEAK  EASILY:  Buster  Keaton— This  will  make 
them  all  roll  in  the  aisles.  A  very  funny  comedy 
with  Jimmy  Durante  stealing  the  show.  Running 
time,  82  minutes. — Harold  Smith,  Dreamland  Theatre, 
Carson,  Iowa.    Rural  patronage. 

SON  DAUGHTER:  Helen  Hayes,  Ramon  Novarro 
— Can't  see  where  this  picture  will  create  any  extra 
business.  Helen  Hayes  turns  in  a  swell  bit  of  acting, 
but  that  is  all.  Three  of  about  the  coldest -blooded 
killings  in  the  last  reel  that  you  ever  looked  at.  Sent 
all  the  kids  out  scared  to  death  and  most  of  the 
grown-ups  not  pleased.  Played  Jan.  4. — R.  W.  Hick- 
man, Lyric  Theatre,  Greenville,  111. 

WET  PARADE:  Walter  Huston,  Dorothy  Jordon— 
Pleased  neither  wets  nor  drys.  One  mile  too  long. 
Drew  first  day  only.  Pass  it  up.  Played  Dec.  19-20. 
Running  time,  117  minutes. — G.  Carey,  Strand  The- 
atre, Paris,  Ark.    Family  patronage. 


Monogram 

LAND  OF  WANTED  MEN:  Andy  Shuford,  Bill 
Cody — ISlbt  so  hot.  The  hero  is  just  too  small  for 
such  heavy  work.  He  bounced  back  every  time  he 
hit  the  villain  and  they  had  to  wait  until  he  got  his 
balance.  And  how  those  boys  stood  around  just  to 
get  knocked  down.  They  didn't  get  to  them  fast 
enough.  Played  Dec.  17. — Mayme  P.  Musselman, 
Princess  Theatre,  Lincoln,  Kansas.  Small  town  pat- 
ronage. 

Paramount 

THE  BIG  BROADCAST:  Stuart  Erwin,  Lelia  Hy- 
am,  radio  stars — One  grand  picture  for  Christmas. 
Was  generally  very  well  liked  by  our  patrons  and 
only  goes  to  show  that  we  should  have  more  musi- 
cals. Played  Dec.  25-26.  Running  time,  85  minutes. — 
Horn  and  Morgan,  Star  Theatre,  Hay  Springs,  Neb. 
Small  town  patronage. 

THE  BIG  BROADCAST:  Stuart  Erwin,  Lelia  Hy- 
am,  radio  stars — A  dandy  picture  that  pulls  the  small 
town  folks.  Not  much  to  the  story,  but  it  doesn't 
need  any.  Everyone  that  has  a  radio  will  be  there. 
Family  picture.  Played  Dec.  25-26. — Glenn  Cardwell, 
Princess  Theatre,  Aurora,  Mo.    Small  town  patronage. 

BLONDE  VENUS:  Marlene  Dietrich— A  fairly  Rood 

picture  that  did  only  fair  at  the  box  office.  Running 
time,  85  minutes. — Mayme  P.  Musselman,  Princess 
Theatre,  Lincoln,  Kansas.    Small  town  patronage. 

EVENINGS  FOR  SALE:  Herb  Marshall  Sari  Ma- 
ritza— An  excellent  picture  that  will  please  all.  Plenty 
of  comedy  from  Charlie  Ruggles. — Charles  Wiles, 
Wiles  Theatre,  Anamosa,  Iowa.  Small  town  patron- 
age. 

HERITAGE  OF  THE  DESERT:  Randolph  Scott, 
Sally  Blane — Good,  if  you  run  Westerns.  Played  Jan. 
7.— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small 
town  patronage. 

HERITAGE  OF  THE  DESERT:  Randolph  Scott, 
Sally  Blane — Very  nice  little  show  holding  up  to  the 
usual  Zane  Grey  western  standard.  Blane  makes  a 
very  nice  western  lassie.  Played  Dec.  30-3il.  Run- 
ning time,  58  minutes. — Horn  and  Morgan,  Star  'The- 
atre, Hay  Springs,  Neb.    Small  town  patronage. 

HERITAGE  OF  THE  DESERT:  Randolph  Scott— 
A  very  good  western  plus  Zane  Grey's  name  means 
business  at  the  box  office.  Pleased  all  and  they  are 
asking  me  when  the  next  one  is  coming.  Running 
time,  59  minutes.— Harold  Smith,  Dreamland  Theatre, 
Carson,  Iowa.    Rural  patronage. 

IF  I  HAD  A  MILLION:  All  star— In  a  business 
ridden  with  imitation,  this  stands  out  as  a  new  idea. 
It  gets  money  and  gives  your  patrons  a  change  from 
a  steady  diet  of  standardized,  machine  made,  tasteless, 
film  "manufacture."  Business  very  good.  Plaved 
Dec.  28.— Herman  J.  Brown,  Majestic  and  Adelaide 
Theatre,  Nampa,  Idaho.    Family  patronage. 

LOVE  ME  TONIGHT:  Maurice  Chevalier.  Tean- 
ette  MacDonald— Cold  wave  interfered  with  attendance. 
'Those  who  did  attend  were  pleased  with  the  excep- 
tion of  now  and  then  a  person  who  objected  because 
they  considered  it  a  bit  risque.  Played  Dec.  14-15.— 
C.  W,  Mills.  Arcade  Tlieatre,  Sodus,  N.  Y.  Small 
town  patronage. 

LOVE  ME  TONIGHT:  Maurice  Chevalier— Not  so 
hot  and  the  poorest  of  this  star's  pictures.  If  he  is 
a  natural  for  you.  then  you  are  safe.  Chevalier  needs 
Ernest  Lubitsch  to  put  him  over  and  this  director 
apparently  realizes  this  and  tried  to  follow  along 
these  lines.  The  results  were  hardly  successful.  Only 
fair  business  and  pleased  the  French  star's  fans,  but 
not  the  others  who  came  to  be  entertained.  Played 
Jan.  2-3.    Running  time,  90  minutes.— M.  R.  Harring- 


ton, State  Theatre,  Portland,  Oregon.  Family  pat- 
ronage. 

MADAME    BUTTERFLY:    Sylvia    Sidney.  Gary 

Grant — A  finely  directed  and  well  acted  picture  from 
Paramount,  but  my  opinion  is  the  average  exhibitor 
in  small  towns  will  have  a  hard  time  putting  it  over. 
Outside  of  it  being  a  well  known  Belasco  play,  it 
has  no  other  drawing  power.  Played  Jan.  9-10.— 
R.   W.   Hickman,  Lyric  Theatre,   Greenville.  Ill  . 

MADISON  SQUARE  GARDEN:  Jack  Oakie— A 
good  show  from  beginning  to  end.  Paramount  has 
been  putting  out  fine  programs  this  year  so  far. 
Sure  hope  they  continue  to  do  so.  This  picture  has 
some  fine  shots  of  Madison  Square  Garden  and  while 
it  is  a  story  of  boxing  it  will  please  women  as  well  as 
men.  I  played  this  Christmas  and  it  made  a  fine 
show.  Running  time,  74  minutes. — Harold  Smith, 
Dreamland  Theatre,  Carson,  Iowa.    Rural  patronage. 

MOVIE  CRAZY:  Harold  Lloyd— Plenty  of  laughs 
and  pleased  the  few  who  came  to  see  it.  I  still  can't 
figure  out  why  they  stayed  away  from  this  picture. 
I  sure  lost  plenty.  Played  Dec.  12-13-14.  Running 
time,  96  minutes. — Mayme  P.  Mussellman,  Princess 
Theatre,   Lincoln,   Kansas.     Small   town  patronage. 

MOVIE  CRAZY:  Harold  Lloyd— Satisfied  majority 
but  drew  only  moderately.  Believe  Llyod  should  pro- 
duce oftener  to  keep  public  interested.  Played  Dec. 
7-8.— C.  W.  Mills,  Arcade  Theatre,  Sodus,  N.  Y. 
Small  town  patronage. 

THE  PHANTOM  PRESIDENT:  George  M.  Cohan, 
Jimmy  Durante,  Claudette  Colbert — Political  pictures 
like  football  picture  "date."  Played  it  too  late  and 
did  bad  business.  Good  but  by  no  means  great  pic- 
ture. Business  bad. — Herman  J.  Brown,  Majestic 
and  Adelaide  Theatre,  Nampa,  Idaho.  Family  pat- 
ronage. 

70,000  WITNESSES:  Phil  Holmes,  Charles  Ruggles 
— Don't  pass  this  one  up.  It's  a  swell  dish  any  way 
you  look  at  it.  Pleased  100  per  cent.  Did  no  extra 
business  but  no  fault  of  picture.  Nothing  brings_  them 
in  when  they  are  broke.  Ruggles  steals  picture. 
Played  Dec.  31  and  Jan.  1.  Running  time,  68  minutes. 
— A.  L.  Lighter,  Orpheum  Theatre,  Mellen,  Wis. 

UNDERCOVER  MAN:  George  Raft,  Nancy  Car- 
roll— Picture  drew  very  well  and  everyone  seemed  to 
enjoy  it.  George  Raft  is  clever  and  Nancy  Carroll 
unusually  good.  Sort  of  a  gangster  picture,  but  story 
very  interesting  and  no  one  will  object  to  it.  Played 
Jan.  7. — R.  W.  Hickman,  Lyric  Tlieatre,  Greenville, 
III. 

Principal 

WITH    WILLIAMSON    BENEATH    THE  SEA: 

Authentic  undersea  picture  which  is  pleasant  diver- 
sion from  the  flock  of  wild  animal  stuff  released  to 
date.  Contacted  the  schools  and  the  kids  sure_  came 
out  and  brought  the  parents  with  them.  Owing  to 
being  more  or  less  educational  in  theme,  despite 
some  swell  thrills,  advisable  to  show  with  a  regular 
dramatic  feature  as  well. — Eddie  Rivers,  Granada 
Theatre,  Lewiston,  Idaho.     Small  town  patronage. 

RKO  Radio 

THE  AGE  OF  CONSENT:  Richard  Cromwell,  Ar- 
line  Judge — Just  another  picture  that  our  business 
would  have  been  better  off  if  it  had  never  been  made. 
It's  very  suggestive  and  is  not  good  entertainment 
for  any  kind  of  audience.  Some  of  the  flappers  and 
drug  store  cowboys  thought  it  very  good  but  their 
parents  thought  it  was  awful  and  did  not 
hesitate  to  tell  me  so.  If  they  act  like  the  char- 
acters in  this  one  at  the  state  universities  we  had 
all  better  keep  our  kids  at  home.  Played  Dec.  27. 
Running  time,  60  minutes. — S.  M.  Farrar,  Orpheum 
Theatre,   Harrisburg,  111.     Small  city  patronage. 

ARE  THESE  OUR  CHILDREN:  Eric  Linden.  Ar- 
line  Judge — Haven't  had  so  many  comments  in  years 
as  this  picture  evoked,  mainly  from  the  older  people, 
who  thought  it  was  a  very  timely  lesson  for  the 
younger  generation.  It  certainly  is  a  tear-jerker. 
Arline  Judge  stands  out  like  a  lighthouse  in  the  flip 
flapper  role.  Played  Dec.  27-28.— Roy  W.  Adams, 
Mason  Theatre,  Mason.  Mich.    General  patronage. 


Ticket  Machine  Bargains 

TRADE-IN-VALUES 

AUTOMATIC  GOLD  SEAL 

And 

SIMPLEX  TICKET  REGISTERS 

Good  as  New  .  .  . 
Mechanically  Perfect 

As  Low  As  ^50= 

Bonded  Guarantee  of  Responsibility 


BILL  OF  DIVORCEMENT:  John  Barrymore— A 
few  women  cried  over  it  and  the  men  asked  where 
we  got  it.  First  day  below  average;  second  day  50 
per  cent  less  than  first  day.  Not  what  small  town 
audiences  want  for  entertainment.  Liberty's  four  stars 
caused  me  to  tell  my  patrons  it  was  a  special.  But 
it  is-  not.  It  takes  more  than  just  talk  and  a  one 
room  setting  to  entertain  family  patronage.  Played 
Jan.  2-3.  Running  time,  76  minutes. — G.  Carey, 
Strand  Theatre,  Paris,  Ark.    Family  patronage. 

FANNY  FOLEY  HERSELF:  Edna  May  Oliver— 
A  very  pleasing  picture  all  in  beautiful  technicolor. 
Played  Dec.  20-21.— Roy  W.  Adams,  Mason  Theatre, 
Mason,   Mich.     General  patronage. 

IS  MY  FACE  RED?:  Helen  Twelvetrees,  lUcardo 
Cortez — One  of  Cortez's  best  yet,  pleased  all  patrons, 
and  drew  well  considering  times.  Played  Jan.  S-6. 
Running  time,  60  minutes. — James  Augustine,  Spa 
Theatre,  Hot  Springs,  Ark.    General  patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green— Children 
all  came.  Adults  all  stayed  home.  Adults  today 
won't  accompany  their  children  even  in  town  of  seven 
thousand  as  remote  as  this.  Children  patronage  don't 
pay  and  above  all  don't  advertise  your  house  or  pic- 
tures. Producers  will  wake  up  in  ten  or  twelve  years 
to  fact  they  should  lay  oS  straight  kid  stuff.  Picture 
was  a  flop.  Played  Dec.  27. — Herman  J.  Brown,  Ma- 
jestic and  Adelaide  Theatre,  Nampa,  Idaho.  Family 
patronage. 

THE  MOST  DANGEROUS  GAME:  Joel  McCrea— 
Lay  off  this  one.  It's  one  of  those  things  best  left  in 
the  exchange's  film  vaults.  If  you  do  have  to  play 
it,  double  bill  with  another  feature  along  the  comedy 
lines,  or  build  up  a  strong  program  of  shorts  and  take 
the  night  off.  Business  just  average  and  for  once  we 
were  glad  that  no  more  came  to  see  it  than  did. 
Played  Dec.  24.  Running  time,  78  minutes. — M.  R. 
Harrington,  State  Theatre,  Portland,  Oregon.  Family 
patronage. 

ROAR  OF  THE  DRAGON:  Richard  Dix— The  title 
frightened  some  people  away.  General  comment  was 
"Good  picture  but  too  much  killing."  Played  Dec. 
13. — Roy  W.  Adams,  Mason  Theatre,  Mason,  Mich. 
General  patronage. 

SECRETS  OF  THE  FRENCH  POLICE:  Gwili  An- 
dre— Good  hokum  melodrama  and  we  don't  get  nearly 
enough  hokum  since  the  producers  have  gone  deca- 
dent. Gwili  Andre  should  play  leads  in  a  wax  works. 
Business  good.  Talk  about  the  "Sphinxlike  City  of 
Paris"  and  its  wonderful  system  of  secret  police  in 
your  advertisements.  Played  Jan.  1. — Herman  J. 
Brown,  Majestic  and  Adelaide  Theatres,  Nampa,  Ida- 
ho.   Family  patronage. 

THIRTEEN  WOMEN:  Irene  Dunne,  George  Rat- 
off — Just  another  mystery  story  and  not  so  much 
mystery  after  you  see  the  first  few  feet  of  the  story. 
Pleased  some  but  others  thought  it  very  poor.  Did 
not  draw  average  business  on  our  cheap  admission 
night.  Played  Dec.  30.  Running  time,  73  minutes. — 
S.  M.  Farrar,  Orpheum  Theatre,  Harrisburg,  111. 
Small  city  patronage. 

Tiffany 

MAN  FROM  HELL'S  EDGES:  Bob  Steele— A  fair 
Western.  Good  for  Saturday.  Played  Dec.  10.  Run- 
ning time,  61  minutes. — Mayme  P.  Musselman,  Prin- 
cess Theatre,  Lincoln,  Kansas.    Small  town  patronage. 

THOSE  WE  LOVE:  Mary  Astor— A  better  than 
average  program  picture.  It  is  built  for  the  lady 
patrons  and  went  over  big  with  them.  The  men 
thought  it  was  not  so  hot.  Drew  a  few  dollars  more 
at  the  box  office  than  Maurice  Chevalier  did  on  the 
same  night  the  week  before.  I  think  "Those  We 
Love"  deserves  a  little  extra  boosting,  on  the  dates 
you  play  it  with  advertising  aimed  at  the  women  and 
girls.  Played  Dec.  23.  Running  time,  68  minutes. — 
S.  M.  Farrar,  Orpheum  Theatre,  Harrisburg,  111. 
Small  city  patronage. 

United  Artists 

ARROWSMITH:  Ronald  Colman— Artistic  rating, 
100  per  cent.  Financial  rating,  minus.  Played,  Dec. 
14-15. — Roy  W.  Adams,  Mason  Theatre,  Mason,  Mich. 
General  patronage. 

Universal 

AFRAID  TO  TALK:  Eric  Linden— A  very  fine  pic- 
ture. Well  liked  but  did  not  draw. — W.  H.  Hardman, 
Royal  Theatre,  Frankfort,  Kansas. 

THE  ALL  AMERICAN:  Richard  Arlen,  Gloria  Stu- 
art— Football  pictures  are  not  so  hot  till  you  see  this. 
It's  not  another  "Spirit  of  Notre  Dame,"  but  it's  the 
best  gridiron  yarn  we've  screened  since  "Notre 
Dame."  Business  30  per  cent  above  average. — Eddie 
Rivers,  Granada  Theatre,  Lewiston,  Idaho.  Small  town 
patronage. 

BACK  STREET:  Irene  Dunne,  John  Boles— Excel- 
lent. Miss  Dunne  is  sure  one  sweet  actress.  The 
only  criticism  to  make  with  the  production:  it  showed 
Boles  dying  and  much  footage  after  death,  which  de- 
tracted from,  instead  of  adding  to.  Have  never  heard 
a  i)erson  say  they  liked  to  see  death  scenes  and  they 
can  be  implied  so  easily.  Played  Jan  1-2. — D.  E. 
Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small  town 
patronage. 


1600  BROADWAY  NEW  YORK,  N. 

Phone:  CHickering  4-6810 


1! 


BACK  STREET:  John  Boles,  Irene  Dunne— Those 
who  could  come,  did  so.  Practically  unanimous  praise. 
Very  gratifying.  Played  Dec.  28-29.— Elaine  S.  Fur- 
long, Star  Theatre,  Heppner,  Ore.    General  patronage. 


January    21,  1933 


MOTION    PICTURE  HERALD 


45 


BACK  STREET:  Irene  Dunne,  John  Boles— A 
women's  picture  and  special  appeal  should  be  made 
to  them.  One  of  the  finest  acted  pictures  of  any 
year.  The  ladies  will  talk  about  this  one.  No  go 
for  the  kiddies.  Played  Dec.  29-30.— Glenn  Cardwell, 
Princess  Theatre,  Aurora,  Mo.    Small  town  patronage. 

BACK  STREET:  John  Boles,  Irene  Dunne- 
Booked  extra  day  and  could  have  held  over.  Best 
woman's  picture  we  have  played  in  months.  Doubled 
regular  business  and  now  have  booked  for  a  re- run. 
People  stifl  talking  about  it.  No  extra  campaign 
needed;  half  the  town  has  heard  about  it  or  read 
the  book.— Eddie  Rivers,  Granada  Theatre,  Lewiston, 
Idaho.    Small  town  patronage. 

COHENS    AND    KELLYS     IN  HOLLYWOOD: 

George  Sidney,  Charlie  Murray— Only  fair  business 
weather  and  basket  ball  opposition.  Played  Dec.  17. 
— C.  W.  Mills,  Arcade  Theatre,  Sodus,  N.  Y.  Small 
town  patronage. 

FAST  COMPANIONS:  Tom  Brown,  Maureen 
O'Sullivan,  Mickey  Rooney,  James  Gleason — A  dandy 
program  picture.  If  you  have  not  played  it,  spot 
it  on  some  Saturday;  you'll  not  regret  it.  Mickey  is 
great.  Played  Jan.  3-4.— D.  E.  Fitton,  Lyric 
Theatre,  Harrison,  Ark.    Small  town  patronage. 

FAST  COMPANIONS:  Tom  Brown— Pleasing  per- 
formance. Played  Dec.  3.— C.  W.  Mills,  Arcade 
Theatre,  Sodus,  N.  Y.    Small  town  patronage. 

ONCE  IN  A  LIFETIME:  Jack  O'akie,  Louise 
Fazenda,  Sidney  Fox — Good  business.  Picture  won't 
please  all  but  most.  Best  laugher  will  be  the  exhibi- 
tor. Fazenda  does  swell  work  in  this.  Its  great  name 
insures  business.  Played  Jan.  1. — Herman  J.  Brown, 
Majestic  and  Adelaide  Theatres,  Nampa,  Idaho. 
Family  patronage. 

RACING  YOUTH:  Slim  Summer ville,  Zasu  Pitts, 
Tom  Brown — This  picture  pleased,  but  drew  lightly. 
P'laved  Dec.  10.— C.  W.  Mills,  Arcade  Theatre,  Sodus, 
N.  Y. 

RADIO  PATROL:  Robert  Armstrong.  Lila  Lee— 
This  seemed  to  click.  Fair  business.  Played  Dec. 
11-12.— Roy  W.  Adams,  Mason  Theatre,  Mason,  Mich. 
General  patronage. 

TEXAS  BAD  MAN:  Tom  Mix— Tom  and  Tony 
still  carry  their  good  oldtime  box-office  draw  in  this 
town  at  least.  'The  kids  all  flock  out  and  bring  the 
parents  with  them.  It's  a  pleasure  to  play  a  well 
done  Western  and  we  for  one  are  sorry  that  Tom 
is  again  to  quit  pictures. — Eddie  Rivers,  Granada 
Theatre,  Lewiston,  Idaho.     Small  town  patronage. 

TOM  BROWN  OF  CULVER:  Tom  Brown— A 
swell  family  entertainment  but  no  draw. — Eddie 
Rivers,  Granada  Theatre,  Lewiston,  Idaho.  Small 
town  patronage. 

TOM  BROWN  OF  CULVER:  Tom  Brown— Very 
nice  business  and  a  performance  that  pleased  every- 
one. Played  Dec.  31.— C.  W.  Mills,  Arcade  Theatre, 
Sodus,  N.  Y.    Small  town  patronage. 

Warner  Bros. 

BEAUTY  AND  THE  BOSS:  Warren  William— 
We  had  this  one  set  for  two  days  and  heard  from 
another  exhibitor  that  it  was  not  so  hot  at  the  box 
oilice  or  on  the  screen.  We  set  it  back  for  a  one- 
day  date  and  after  seeing  it,  I  would  say  vie  did  the 
right  thing.  It's  a  good  little  program  picture  and 
drew  10%  of  average  business  on  the  night  it 
played.  Some  of  the  dialogue  is  rather  warm  in 
spots.  Played  Jan.  3.  Running  time,  66  minutes. — 
S.  M.  Farrar,  Orpheum  Theatre,  Harrisburg,  111. 
Small  city  patronage. 

BLESSED  EVENT:  Lee  Tracy— Here  is  a  peach  of 
a  picture  that  all  classes  pronounced  very  good  and 
came  to  see.  On  Sunday  and  Monday  it  drew  better 
than  average  business  by  25%.  It  was  a  pleasure  to 
run  a  picture  like  this.  It's  a  little  ofif-color  in  spots 
but  they  seemed  to  like  the  way  it  was  put  over  and 
we  had  no  kicks  from  anyone.  Go  after  business 
with  this  good  one,  there  are  few  and  far  between 
these  days.  Played  Jan.  1-2.  Running  time,  84 
minutes. — S.  M.  Farrar,  Orpheum  Theatre,  Harris- 
burg, 111.    Small  city  patronage. 

THE  CROWD  ROARS:  James  Cagney,  Joan  Blqn- 
dell — A  very  good  picture  and  well  pleased;  this  pic- 
ture should  do  a  good  business  on  any  day.  an  all 
star  cast.  Played  Dec.  31.  Running  time,  75 
minutes. — James  Augustine,  Spa  Theatre,  Hot 
Springs,  Ark.    General  patronage. 

JEWEL  ROBBERY:  William  Powell.  Kay  Fran- 
cis— Another  good  one  which  was  shown  to  empty 
seats.  Played  Dec.  17-18. — A.  L.  Lighter,  O'rpheum 
Theatre,  Mellen,  Wis. 

STRANGER  IN  TOWN:  Charles  "Chic"  Sale— W;e 
gave  this  one  an  extra  boost  in  advertising  and  it 
drew  far  above  our  expectations  at  the  box  office  and 
pleased  everyone  who  saw  it.  It's  the  kind  of  pic- 
ture that  will  please  any  small  town  show  crowd, 
for  they  know  what  it's  all  about.  There  is  no  sex, 
no  booze,  and  no  ofif-color  dialogue  in  this  one.  Per- 
haps that  is  why  our  patrons  went  out  after  seeing 
it  the  first  day  and  sent  their  friends  in  to  see  it  on 
the  second  day.  The  day  you  run  this  one  you  have 
a  show.  Running  time,  68  minutes. — S.  M.  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city 
patronage. 

TWO  AGAINST  THE  WORLD:  Constance  Ben- 
nett, Neil  Hamilton — A  mighty  nice  show  for  anyone 
to  look  at.  Pleased  100%  and  drew  better  than  aver- 
age business.    Many  thought  it  the  best  Bennett  has 


A  RESOLUTION 
WORTH  WHILE 

The  writer,  like  many  thousands  of 
exhibitors,  sincerely  appreciates  your 
efforts  of  the  past,  and  the  renewal 
of  "What  the  Picture  Did  for  Me" 
comes  again  at  a  time  when  most  of 
us  need  it  more  than  ever. 

I  regret  that  I  have  not  been  a 
constant  contributor  to  this  before, 
but  with  the  new  year  one  of  my 
resolutions  is  to  be  "a  report  per 
week";  so  kindly  mail  a  supply  of 
blanks. — L.  Brewerton,  Manager,  Cap- 
itol Theatre,  Raymond,  Alta. 


given  us  in  a  long  time.  You  can  do  a  little  extra 
boosting  of  this  one  and  it  will  make  good  for  you. 
Played  Dec.  28-29.  Running  time,  70  minutes.— S.  M. 
Farrar,  Orpheum  Theatre,  Harrisburg,  111.  Small 
city  patronage. 

WINNER  TAKE  ALL:  James  Cagney— A  peach. 
But  did  not  draw  half  of  film  rental.  The  12  who 
saw  it  were  highly  pleased.  Played  Dec.  21-22.— A. 
L.  Lighter,  Orpheum  Theatre,  Mellen,  Wis. 

World  Wide 

FALSE  FACES:  Lowell  Sherman,  Lila  Lee — Ex- 
cellent.— Charles  Wiles,  Wiles  Theatre,  Anamosa, 
Iowa.    Small  town  patronage. 

Short  Features 
Columbia 

SHAVE  IT  WITH  MUSIC:  A  very  high  type  two- 
reel  comedy  with  music  and  dancing. — Charles  Wiles, 
Wiles  Theatre,  Anamosa,  Iowa.  Small  town  patron- 
age. 

Educational 

AN  OREGON  CAMERA  HUNT:  A  dandy  single 
good  on  Sunday. — Charles  Wiles,  Wiles  Theatre, 
Anamosa,  Iowa.    Small  town  patronage. 

BIGIFLASH:  Harry  Langdon— Another  dandy  two- 
reel  comedy  from  Educational. — Charles  Wiles,  Wiles 
Theatre,  Anamosa,  Iowa.    Small  town  patronage. 

BROADWAY  GOSSIP:  A  novelty  that  pleases.— 
Charles  Wiles,  Wiles  Theatre,  Anamosa,  Iowa.  Small 
town  patronage. 

FOOL  ABOUT  WOMEN:  Andy  Clyde— Just  about 
as  good  as  any  two-reel  comedy  you  can  buy.  Pleases 
all.— Charles  Wiles,  Wiles  Theatre,  Anamosa,  Iowa. 
Small  town  patronage. 

OUR  BIRD  CITIZENS:  An  excellent  one-reel 
filler.— Charles  Wiles,  Wiles  Theatre,  Anamosa,  Iowa. 
Small  town  patronage. 

Metro-Goldwyn-Mayer 

CHILI  AND  CHILLS:  One  of  the  most  interesting 
single  reels  we  have  had  the  pleasure  of  showing  in 
many  moons.  It's  one  of  the  M-G-M  Curiosities  and 
certainly  well  placed.  Running  time,  9  minutes. — 
Horn  and  Morgan,  Star  Theatre,  Hay  Springs.  Neb. 
Small  town  patronage. 

COUNTY  HOSPITAL:  Stan  Laurel,  Oliver  Hardy 
— Fine  comedy.  Laurel  and  Hardy  always  good  for 
a  laugh.  Running  time,  20  minutes. — Harold  Smith, 
Dreamland  Theatre,  Carson,  Iowa.    Rural  patronage. 

GIRL  GRIEF:  Charley  Chase— The  best  comedy 
from  this  star  in  a  long  time.  Plenty  of  laughs  and 
full  of  new  gags.  Will  please  everyone. — R.  W. 
Hickman,   Lyric  Theatre,   Greenville,  111. 

WHAT  PRICE  TAXI:  Taxi  Boys— If  you  want 
slapstick  comedies,  you  have  a  good  one  in  this. 
This  is  the  kind  that  will  bring  the  kiddies  back  to 
the  theatre. — D.  E.  Fitton,  Lyric  Theatre,  Harrison, 
Ark. 

Parannount 

BUILDING  WINNERS:  Very  good  short.  Some 
good  athletic  scenes.  Running  time,  10  minutes. — 
Harold  Smith,  Dreamland  Theatre,  Carson,  Iowa. 
Rural  patronage. 

COURTING  TROUBLE:  Okay  for  a  slapstick 
comedy. — Charles  Wiles,  Wiles  Theatre,  Anamosa, 
Iowa.    Small  town  patronage. 

HOLLYWOOD  ON  PARADE  No.  1:  All  star- 
One  of  the  best  shorts  I  have  ever  seen.  Pleased 
everyone.  Running  time,  10  minutes. — Harold  Smith, 
Dreamland  Theatre,  Carson,  Iowa.    Rural  patronage. 

MA'S  PRIDE  AND  JOY:  Donald  Novis— Good 
comedy  with  plenty  of  music.  Novis  is  a  fine  singer. 
Running,  time,  18  minutes. — Harold  Smith.  Dream- 
land Theatre,  Carson,  Iowa.    Rural  patronage. 


MA'S  PRIDE  AND  JOY:  Donald  Novis— Novis's 
singing  is  worth  the  price  of  admission. — Charles 
Wiles,  Wiles  Theatre,  Anamosa,  Iowa.  Small  town 
patronage. 

ROOKIE:  Tom  Howard— A  nice  one-reel  act  that 
will  please. — Charles  Wiles.  Wiles  Theatre,  Anamosa, 
Iowa.    Small  town  patronage. 

SCREEN  SOUVENIRS:  As  good  a  reel  as  can  be 
bought  anywhere.  Certainly  pleased  my  people.  Run- 
ning time,  8  minutes. — Harold  Smith,  Dreamland 
Theatre,  Carson,  Iowa.    Rural  patronage. 

SINGING  PLUMBER:  Donald  Novis— Plenty  of 
laughs  and  a  thrill  for  those  who  have  heard  Novis 
on  the  air  when  he  sings  "Trees."  He  is  no  actor, 
but  they  forget  that  when  he  starts  to  sing.  Run- 
ning time,  19  minuteS. — M.  R.  Harrington,  State 
Theatre,  Portland,  Oregon.     Family  patronage. 

RKO 

EASY  STREET:  Charlie  Chaplin— These  Chaplin 
pictures  synchronized  are  different  and  make  good 
fillers. — Charles  Wiles,  Wiles  Theatre,  Anamosa, 
Iowa.     Small  town  patronage. 

FEATHERED  FOLLIES:  (Cartoon)  —  Cleverly 
synchronized  cartoon  that  had  plenty  of  catchy  tunes 
and  some  laughs.  Recording  fine.  Running  time,  6 
minutes. — M.  R.  Harrington,  State  Theatre,  Portland, 
Oregon.    Family  patronage. 

FIREHOUSE  HONEYMOON:  Another  good 
comedy  that  will  get  by.  Average. — Charles  Wiles, 
Wiles  Theatre,  Anamosa,  Iowa.  Small  town  patron- 
age. 

MILLIONAIRE  CAT:  Bobby  Clark.  Paul  McCul- 
lough — A  lot  of  nonsense  along  the  lines  that  have 
made  this  team  famous.  Good  for  some  loud  laughs. 
Running  time,  20  minutes. — M.  R.  Harrington,  State 
Theatre,  Portland,  Oregon.     Family  patronage. 

MILLIONAIRE  CAT:    Bobby  Clark.  Paul  McCul- 

lough — Don't  miss  a  single  one  of  these  Clark-Mc- 
Cullough  comedies.  All  great. — Charles  Wiles.  Wiles 
Theatre,  Anamosa,  Iowa.    Small  town  patronage. 

SHAMPOO,  THE  MAGICIAN:  Roscoe  Ates— A 
good  two-reel  comedy  that  will  get  by. — Charlie 
Wiles,  Wiles  Theatre,  Anamosa,  Iowa.  Small  town 
patronage. 

United  Artists 

FLOWERS  AND  TREES:  Here's  the  greatest 
color  cartoon  we  have  ever  played.  Don't  miss  it. — 
Charles  Wiles,  Wiles  Theatre,  Anamosa,  Iowa.  Small 
town  patronage. 

Universal 

STRANGE  AS  IT  SEEMS:  (John  Hix)— Oddities 
from  all  over  the  world,  photographed  in  color  and 
always  interesting.  Running  time,  10  minutes. — M. 
R.  Harrington,  State  Theatre,  Portland,  Oregon. 
Family  patronage. 

WHO,  ME?:  Fred  Albertson — One  of  the  best  come- 
dies we  have  had  in  a  long  time.  Fine  cast,  clever 
dialogue  and  funny  situations.  Our  patrons  really 
laughed,  and  that's  better  than  they  do  at  most  of 
the  so-called  comedies.  Running  time,  20  minutes.— 
M.  R.  Harrington,  State  Theatre,  Portland,  Oregon. 
Family  patronage. 

Warner  Vitaphone 

C'EST  PAREE:  Broadway  Brevity — Boys,  here  is 
a  short  that  is  equal  to  a  feature.  The  most  beauti- 
ful color  you  ever  saw,  showing  they  can  make  pic- 
tures as  good  as  ever  if  they  want  to.  Tell  them 
you  have  a  double  feature  when  you  play  this  one. 
Running  time,  18  minutes.  S.  H.  Rich,  Rich  Theatre, 
Montpelier,  Idaho. 

HEY.  POP:  Fatty  Arbuckle— A  good  comedy 
which  the  kids  ate  up.  Arbuckle  pleases  all. — 
Charles  Wiles.  Wiles  Theatre,  Anamosa,  Iowa.  Small 
town  patronage. 

MAYBE  I'M  WRONG:  Richy  Craig.  Jr.— For 
sheer  goofy  nonsense,  this  one  takes  the  prize.  The 
dialogue  is  so  fast,  you  have  to  listen  every  minute 
to  catch  all  the  wisecracks.  Plenty  of  laughs,  if  you 
don't  care  what  you  laugh  at.  Running  time,  18 
minutes. — M.  R.  Harrington,  State  Theatre,  Portland, 
Oregon.    Family  patronage. 

TEE  FOR  TWO';  One  of  the  technicolor  musical 
revues  and  very,  very  pretty.  A  sprinkling  of  comedy 
intermingled  and  lots  of  pretty  girls  makes  this  a 
most  enjoyable  short.  Running  time,  16  minutes. — 
Horn  and  Morgan,  State  Theatre,  Hay  Springs,  Neb. 
Small  town  patronage. 

TIP  TAP  TOE:  What  a  swell  short  this  turned 
out  to  be.  Many  patrons  spoke  highly  of  this  sub- 
ject, especially  of  the  dancing  of  the  two  leads.  Run- 
ning time,  19  minutes. — Horn  and  Morgan,  Star 
Theatre,  Hay  Springs,  Neb.     Small  town  patronage. 

Serials 
RKO 

LAST  FRONTIER:  Creighton  Chaney— A  good 
serial  when  they  want  action.  Eighth  chapter  hold- 
ing up. — G.  Carey,  Strand  Theatre,  Paris,  Ark. 

LAST  (FRONTIER:  Creighton  Chaney— A  fair 
Western  serial. — Roy  W.  Adams,  Mason  Theatre, 
Mason,  Mich. 


46 


MOTION    PICTURE  HERALD 


January    21,  1933 


WABASH  AVENUE 


CHICAGO 

Put  a  red  circle  around  the  date  March  4. 
Yes,  it's  inaugural  day  for  President-elect 
Roosevelt,  but  that  isn't  all.  It's  the  day— or 
rather  the  evening — or  which  local  folks  in  the 
industry  will  gather  at  the  Medinal  Athletic 
Club  for  a  big  evening  of  merriment.  The  oc- 
casion is  the  Film  Relief  Dinner  dance,  spon- 
sored by  leaders  in  all  branches  of  the  indus- 
try as  a  means  of  raising  funds  for  the  relief 
of  folk  within  the  industry  who  are  up  against 
it.  And  what  an  evening  it  is  going  to  be. 
From  soup  to  the  final  star  act  it  will  be  the 
biggest  night's  fun  that  cooperation,  talent  and 
the  energy  of  local  leaders  are  able  to  com- 
mandeer for  a  great  cause.  Everybody's  behind 
this  big  party  and  everybody  will  be  there. 
The  various  committees,  as  announced  by  Louis 
Abramson,  certainly  assure  that  this  is  going 
to  be  a  memorable  affair  held  on  a  memorable 
day.  The  committees  are : 

Executive  Committee:  Barney  Balaban,  Nate 
Blumberg,  Floyd  Biockell,  J.  E.  Coston,  Henry  Her- 
bel.  Jack  Miller,  Johnny  Mednikovv,  Louis  Reinheimer, 
Aaron  Saperstein,  Arthur  Schoenstadt,  Edwin  Silver- 
man and  M.  O.  Wells. 

Entertainment  Committee:  Barney  Balaban,  Nate 
Blumberg,  Will  Harris,  Harry  Lasker,  Louis  Lipstone 
and  Morris  Silvers. 

Publicity  Committee:  Herb  EUisburg,  Bruce  God- 
shaw,  William  Hollander,  Harry  Holquist,  Calvin 
Hermer,  John  Joseph,  Al  Sobler  and  L.  S.  Stein. 

Finance  Committee:  Barney  Balaban,  Henry  Her- 
bel.  Jack  Miller,  Aaron  Saperstein  and  Edwin  Silver- 
man. 

Details,  Letters,  etc.:  Emma  Abplanalp,  Louis  L. 
Abramson,  Myrtle  Collins,  Johnny  Mednikow  and  M. 
O.  Wells. 

General  Committee:  Walter  Babitz,  Ben  Bartel- 
.stein,  Harry  Beaumont,  Walter  Branson,  W.  W. 
Brumberg,  Harry  Corbett,  Aaron  Courshon,  Dave 
Dubin,  C.  W.  Eckhardt,  Henri  EUman,  Julius  Good- 
man, Fred  Gilford,  Ed  Grossman,  Ed  Haferkamp, 
Lou  Harrison,  B.  N.  Judell,  Joe  Koppel,  Verne  Lang- 
don,  Ben  Lasker,  Carl  Lesserman,  M.  O.  Levy,  Harry 
Lubliner,  V.  T.  Lynch,  I.  W.  Mandel,  Jack  McPher- 
son,  Felix  Mendelssohn,  Jack  Osserman,  Abe  Ostrov- 
sky,  Eddie  Mager,  Joseph  Pastor,  Chas.  Reagin,  Jack 
Rose,  Sidney  Selig,  Sam  Shirley,  Ludwig  Siegel,  Earl 
Silverman,  Simon  Simansky,  Max  Slott,  Sidney  Spie- 
gel, Emil  Stern,  Joseph  Stern,  Ludwig  Sussman,  Allen 
Usher  and  George  West. 

V 

Si  Griever,  who  formerly  operated  the 
Griever  exchange  in  the  Universal  building, 
was  in  town  last  week  greeting  friends  along 
the  Row.  Mr.  Griever  is  operating  the  Adams 
theatre  in  Detroit  for  Harry  Balaban  and  the 
word  is  out  that  the  house  is  doing  a  nifty 
business  under  Mr.  Griever's  direction. 
V 

E.  W.  Hammons,  president  of  Educational, 
passed  through  town  on  his  way  to  the  west 
coast  from  where  he  will  continue  his  tour 
of  the  company's  branches  which  he  started  be- 
fore the  Holidays. 

V 

Lester  Retchin  of  the  Howard  theatre,  ac- 
companied by  Mrs.  Retchin,  has  left  for  a  six 
weeks'  visit  to  California. 

V 

Executives  of  air  lines  were  guests  of  Bill 
Brumberg,  Columbia  branch  manager,  last 
week  at  a  special  screening  of  "The  Air 
Hostess,"  starring  Evalyn  Knapp.  Among 
those  who  saw  the  picture  were :  Harold  Crary, 
advertising  director,  and  K.  A.  Kennedy,  traffic 
manager  of  United  Air  Lines  ;  L.  W.  King,  di- 
vision traffic  manager  of  Transamerica  Air 
Lines ;  Geo.  T.  Wier,  division  traffic  manager, 
Northwest  Airways,  Inc. ;  A.  F.  Hotton,  di- 
vision aviation  manager,  Postal  Telegraph  Co.; 
J.  C.  Graves,  assistant  traffic  manager,  Trans- 
continental &  Western  Air  Lines. 

V 

Al  Blasko  admits  that  he  has  been  seriously 
punctured  by  one  of  Cupid's  darts  and  it  won't 
be  long  before  he  joins  the  ranks  of  benedicts. 
Al  gained  fame  as  the  Row's  reporter  who 
crashed  a  closed  luncheon  of  Allied  directors 
disguised  in  a  waiter's  outfit  and  with  a  sprig 
of  spinach  under  his  nose  to  complete  the  mas- 
querade. Al  says  he  got  away  with  it  nicely 
until  the  spinach  tickled  his  nose,  causing  him 


to  sneeze.  He  is  now  managing  the  Metropoli- 
tan for  Warner  Bros. 

V 

B.  J.  Sullivan  and  A.  R.  Johnson,  factory 
representatives  of  RCA  Victor  Company,  have 
established  offices  at  908  S.  Wabash  avenue. 
They  are  pushing  the  new  RCA  high  fidelity 
sound  apparatus,  stage  sound  reinforcing  sys- 
tems using  the  new  ribbon  type  microphone  and 
the  35  mm.  projector  for  small  houses.  They 
are  covering  northern  Illinois,  Wisconsin,  Min- 
nesota, North  and  South  Dakota  and  Michigan. 
V 

William  Brumberg  of  Columbia  announces 
that  a  special  trailer  of  "The  Bitter  Tea  of 
General  Yen"  is  available  to  exhibitors  free  of 
charge.  Columbia  is  also  providing  a  one-sheet 
free  and  a  series  of  sepia  photos. 

V 

Sidney  Stern  and  D.  R.  Abramson,  who  re- 
cently opened  the  Stern  Trailer  Service  at  838 
S.  Wabash  avenue,  announce  that  business  has 
spurted  upward  since  the  first  of  the  year. 
V 

Mr.  and  Mrs.  Leonard  Rorh  of  the  Dixon 
theatre,  Dixon,  111.,  are  the  proud  parents  of 
a  new  eight  and  one-half  pound  boy. 

V 

Harry  Klein,  president  of  Western  Theatre 
Premium  Company,  is  back  from  New  York 
where  he  negotiated  a  deal  for  a  new  cosmetic 
proposition  for  theatres. 

V 

Aaron  Courshon  of  the  Portage  Park,  Ad- 
miral and  Drake  theatres  has  hied  himself  off 
to  the  warm  sands  of  Miami  to  acquire  the 
first  coat  of  tan  of  the  1933  season. 

V 

E.  W.  (Red)  Johnson,  who  recently  suffered 
a  stroke  of  paralysis  and  was  confined  to  bed 
for  four  weeks,  is  back  at  the  Columbia  office 
and  able  to  get  about  with  the  aid  of  a  cane. 
He  can't  cover  much  territory  as  yet,  so  he  is 
inviting  all  friends  to  drop  in  and  see  him. 

HOLQUIST 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  33— Oil  tanker  burns 
at  sea  off  California — Uncle  Sam's  aces  thrill  Florida 
— Coolidge  laid  to  rest  in  Vermont  hills — Woman  di- 
rects orchestra  of  200  in  New  York— Italian  horse- 
men perform  for  king. 

FOX  MOVIETONE  NEWS— No.  34— Craig  Wood  wins 
golf  title  at  Los  Angeles — New  Year's  parade  honors 
Hindenburg  in  Germany — Jimmy  Walker  writing 
book  in  Paris — Yachtsmen  happy  in  Florida  sun. 

HEARST  METROTONE  NEWS— No.  232— Storms 
tie  up  Atlantic  liners — W-  R.  Hearst  launches  "Buy 
American"  campaign — Craig  Wood  wins  golf  classic 
at  Los  Angeles — Jim  Londos  wins  wrestling,  match 
in  New  York 

HEARST  METROTONE  NEWS  —  No.  233— Skating 
aces  race  at  Newburgh,  N.  Y. — Professor  Piccard 
arrives  in  New  York — United  States  Marines  arrive 
from  Nicaragua — New  dancing  method  used  in 
Hollywood — Attack  dry  law  on  13th  birthday. 

PARAMOUNT— No.  47— Mine  bombing  kills  four  at 
Taylorville,  111. — Toronto  sculptor  discards  mallet 
for  glue-pot — New  Rochelle  woman  reviews  the 
years — Asia  prays  for  peace — United  States  wel- 
comes Einstein — Auto  show  opens  in  New  York. 

PARAMOUNT  NEWS  —  No.  48  —  United  States 
Marines  return  from  Nicaragua — New  York  wel- 
comes Piccard — Liner  destroyed  by  fire  in  English 
Channel — Dance  atop  Chicago  hotel — Banking  bill 
draws  fire  in  Washington — Holding  skiing  meet  at 
Gary,  III 

PATHE  NEWS— No.  48— Highlights  of  Calvin  Cool- 
idge's  life;  nation  pays  last  tribute  at  Northampton, 
Mass. — Wayne  W.  Parrish  explains  technocracy — ^A 
Senate  Committee  hears  wets  and  drys. 

PATHE  NEWS— No.  49— Tiny  boats  in  regatta  at 
Miami  Beach,  Fla. — Two  senators  think  silver  will 
solve  America's  money  problem — Babe  Didrikson 
trains  in  New  York— New  York  holds  annual  poul- 
try show. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  110— 

Floods  imperil  lives  at  Kent,  Wash. — Einstein  ar- 
rives in  United  States— Sailboat  regatta  held  at 
Miami,  Fla. — Chicago  brewers  get  set  for  beer. 

UNIVERSAL  NEWSPAPER  NEWSREEI  No.  Ill— 

Jap  troops  near  Great  Wall  of  China — Piccard  lands 
ill  United  States — Gale  hits  West  Coast  cities — Test 
new  plane  at  Orangeburg,  N.  Y. — United  States 
Marines  home  from  foreign  duty. 


January    21,    19  3  3  MOTION    PICTURE  HERALD 


47 


OUND 


■ 


0 


(L/fn  international  association  of  showmen  meeting  weekly 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress 


CUAI 


CliiCii' 


DISCUSSING  A  TOPIC  of  this  sort  Is  not  always  a 
a  desirable  task  because  there  Is  so  much  difference 
of  opinion  annong  managers  as  to  what  they  think  of 
the  Idea.  Yet,  the  really  efficiently  run  theatre  Is  most  always 
a  house  wherein  the  various  members  of  the  staff,  regard- 
less of  how  many  or  how  few,  can  step  into  other  shoes 
and  function  smoothly. 

A  manager  must  keep  In  mind  the  ever-possible  danger 
of  Illness,  accident  or  call  out-of-town  that  will  make  it 
necessary  for  his  help  to  continue  the  proper  operation 
of  his  house  In  his  absence.  To  go  along  on  the  theory  that 
you  will  always  be  there  yourself  and  that  you  need  never 
lean  or  depend  on  others  Is  a  foolish  point  of  view  and 
charged  with  much  dynamite.  Proper  coaching  of  a  com- 
petent assistant  will  take  care  of  such  an  emergency  when 
it  arises. 

THE  NECESSITY  FOR  efficient  help  to  keep  that  house 
going  along  right  is  best  explained  by  the  many  slants  that 
must  constantly  be  watched  and  anticipated  before  they 
cause  trouble.  Even  the  small,  yet  Important  detail  of 
sound  volume  control  will  bring  home  to  you  the  Impor- 
tance of  having  someone  on  the  floor  besides  yourself  who 
will  keep  his  ear  trained  to  the  sound  and  signal  the  booth 
accordingly. 

The  same  slant  is  applicable  to  all  other  phases  of 
theatre  operation  and  if  your  assistant  has  been  broken  in 
to  every  duty  In  connection  with  running  the  house,  then 
you  are  Indeed  a  smart  manager.  In  turn,  the  chlef-of- 
staff,  or  head  usher  if  you  will,  ought  to  be  able  to  assume 
the  assistant's  work;  the  doorman  to  jump  in  and  take  care 
of  the  furnace,  etc.,  etc.,  right  on  down  the  line.  In  other 
words,  to  keep  the  house  covered  at  all  times  so  that 
there  is  a  minimum  of  chance  of  any  one  detail  being 
overlooked  by  reason  of  any  one  man  leaving  his  post. 
After  all,  these  are  just  the  A  B  C's  of  good  business. 

THERE  EXISTED,  AT  ONE  TIME,  a  foolish  notion  that  If 
you  made  your  assistant  too  efficient  he  would  eventually 
take  your  job  away  from  you.  Well,  If  any  man  Is  that 
much  afraid  of  his  job  then  we'll  venture  the  guess  that 
he'll  lose  it  anyway.  Bosses  who  are  good  business  men, 
and  most  of  them  are,  other  opinions  notwithstanding,  are 
the  first  to  appreciate  good  organization  and  the  develop- 
ment of  manpower.  Where  they  find  a  manager  capable 
of  running  his  theatre  and  his  help  along  such  lines  they 
will,  In  most  cases,  select  him  for  promotion  when  the  first 
important  opening  occurs.  And  one  of  the  reasons  he  Is 
so  selected  is  becaue  the  boss  knows  that  he  can  step  out 


of  his  house  at  a  moment's  notice  and  leave  that  house 
running  In  tip-top  condition. 

DON'T  COAST  ALONG  on  foolish  theories.  Break  in 
your  assistant  to  do  everything  you  do,  subject  to  your 
approval  and  supervision.  Let  him  Inject  his  own  ideas 
and  encourage  him  if  they  are  good,  or  correct  him  If 
they  are  not.  Make  him  feel  Important  without  becoming 
overbearing  In  his  attitude  to  the  rest  of  the  help.  And 
by  all  means  encourage  him  to  train  the  head  usher  or 
doorman  in  all  the  duties  of  the  assistant. 

Weekly  meetings  of  the  entire  staff,  not  fashioned  along 
the  circuit  idea  of  military  tactics,  but  rather  In  a  warm 
and  friendly  spirit,  will  promote  a  feeling  of  mutual  co- 
operation from  top  to  bottom  that  would  be  hard  to  beat 
in  a  pinch.  From  these  meetings  you  can  generally  get 
to  know  which  of  your  staff  are  anxious  to  make  show- 
business  their  life's  vocation  and  which  of  them  are  just 
holding  their  jobs  as  stop-gaps  until  something  they  like 
better  turns  up.  Where  you  find  good  material  for  show- 
business,  develop  It  as  much  as  you  can. 

Many  successful  men  have  stated  that  their  greatest 
accomplishments  in  life  were  not  merely  making  money 
or  building  up  a  business;  they  were  In  developing  youth 
and  manpower,  to  which  they  attribute  no  small  measure 
for  their  eventual  success. 

V    V  V 

BY  THE  TIME  THIS  GOES  to  press  we  will  be  riding 
the  roads  of  Ohio  on  a  short  trip  to  visit  Nat  Holt 
and  his  RKO  boys  as  well  as  some  of  those  other  Round 
Tablers  whom  we  last  visited  In  1928  .  .  .  with  many 
fond  memories  of  that  Convention  up  at  Cedar  Point. 
(Shades  of  Tim  Roberts,  Ed  Heihie,  "Ducky"  Meyers,  Pete 
Wood,  "Admiral"  HImmeloin,  Gus  Sun  and  about  two 
dozen  others.) 

We  always  look  forward  with  great  pleasure  to  these 
trips  because  they  afford  us  the  much-needed  opportunity 
of  meeting  personally  men  we  have  been  corresponding 
with  for  many  years.  For  this  same  reason  we  are  getting 
set  to  Invade  the  Southern  States  next  month.  The  greatest 
number  of  Charter  Members  when  the  Club  was  first 
organized  were  from  the  South  and  most  of  them  are  still 
the  best  contributors  we  have.  It  will  certainly  be  swell 
to  visit  them  and  talk  shop.   "We'll  be  seeing  you." 

"CHICK" 


48 


MOTION    PICTURE  HERALD 


January    21,  1933 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


Maybe  we  ought  to 
attach  a  card  of  ex- 
planation to  every 
title  banner.  At  any 
rate,  Dick  has  left  us 
in  doubt  as  to  who 
is  the  boss  of  this 
family.  Looks  like  a 
district  manager  and 
his  missus  out  for  a 
good  time. 


MANAGER  NIBLER'S 
FREE  PONY  RIDES 
FIXED  OPPOSITION 

When  playing  "Wild  Horse  Mesa" — a 
Zane  Grey  picture — Miss  Theresa  Nibler, 
manager  of  the  Paramount  Theatre,  Spring- 
field, Mo.,  and  her  assistant,  Wilton  Gross, 
fought  opposition  in  the  form  of  another 
picture  with  juvenile  appeal  by  giving  chil- 


dren free  rides  in  a  pony  cart  each  after- 
noon during  run  of  picture. 

We  are  advised  that  this  pony  cart  stunt 
not  only  proved  to  be  a  natural  for  the 
youngsters,  but  also  attracted  the  grown- 
ups. As  many  as  three  to  four  kiddies  were 


put  in  the  cart  at  a  time  and  one  of  the  boys 
on  the  staff  led  the  pony  to  guard  against 
any  possible  accident.  The  figure  of  the 
white  horse  shown  in  the  background  of 
the  accompanying  photo  was  a  model  ob- 
tained from  a  local  saddlery  concern.  The 
pony  and  cart  were  secured  through  a  tie-up 
with  a  local  stable. 

Miss  Nibler  is  also  running  a  radio  stunt 
at  this  time  through  a  tie-up  made  with  a 
dealer  in  a  popular  set.  Details  are  lacking 
at  this  writing  but  we  presume  a  local 
broadcasting  station  has  been  tied-in  to  pro- 
vide broadcasting  facilities  for  local,  ama- 
teur talent,  later  to  be  featured  on  the 
theatre  stage.  The  radio  dealer  is  supplying 
a  silver  loving  cup  to  the  entertainer  who 
receives  the  most  votes.  Whether  a  news- 
paper also  figured  in  the  tie-up  we  do  not 
know. 

Perhaps  Miss  Nibler  will  furnish  the 
Round  Table  with  full  information  about 
her  plan,  as  well  as  word  on  other  activities 
at  her  theatre.  We  believe  this  is  the  first 
report  we've  received  on  the  Paramount 
since  she  became  manager  and  we  will  be 
glad  to  welcome  her  into  Club  circles. 


Notice  to  Members: 

PLEASE  be  sure  to  notify  the 
Chairman  of  any  change  of  address. 

—THANK  YOU. 


H.  JAUDON  USED  ONE 
CENT  SALE  IDEA  AS 
TWO-FOR-ONE  STUNT 

The  old  familiar  One  Cent  Sale  idea,  em- 
ployed by  merchants  the  country  over,  was 
used  as  a  Two-for-One  gag  during  Xmas 
Week  by  Howard  Jaudon,  of  Gulf  Theatres, 
Inc.,  Tampa,  Fla.,  to  keep  attendance  at 
peak  at  the  Tampa  Theatre,  ace  Sparks 
house  in  the  city. 

The  occasion  was  called  "Your  Xmas 
Gift  Week"  and  after  a  series  of  teaser 
statements  in  newspaper  ads  it  was  an- 
nounced that  by  adding  one  cent  to  the 
regular  admission  (with  coupon  clipped 
either  from  ads  or  program)  all  theatre 
patrons  might  enjoy  the  privilege  of  bring- 
ing along  a  guest. 

The  above  gag  was  not  confined  to  the 
Tampa,  but  was  in  force  at  all  Sparks 
houses  in  the  city.  We  also  understand  the 
same  idea  was  used  in  Sparks  houses 
in  Miami.  At  any  rate,  Round  Tablers, 
it's  another  variation  of  the  two-for- 
one  idea,  and  if  you  feel  like  trying  it  out, 
take  it  with  Jaudon's  compliments.  He  and 
the  Sparks  gang  down  in  Florida  are  all 
on  their  toes  these  days  and  we'll  be  on 
watch  for  a  lot  of  good  trade  boosting  tips 
to  pass  along  the  line. 


LYMAN  CIRCULATED 
XMAS  HERALDS  WITH 
EXCELLENT  RESULTS 

An  Xmas  trade  building  stunt  employed 
this  past  season  by  C.  T.  Lyman,  manager 
of  the  Plaza  Theatre,  Milwaukee,  consisted 
of  house-to-house  distribution  of  8,000  pro- 
gram heralds  sealed  inside  a  "Do  Not  Open 
Until  Xmas"  envelope.  Copy  on  the  en- 
velope was  printed  in  red  and  decorated 
with  a  couple  of  Xmas  candles  in  holders. 
The  herald  set  forth  the  full  week's  program 
and  carried  the  management's  appreciation 
of  past  patronage  and  sincere  good  wishes 
for  1933. 

This  is  the  first  report  the  Club  has  had 
on  Lyman's  activities  and  we'll  be  on  watch 
for  many  others.  He's  located  around  the 
corner  from  Louis  "Eagle"  Orlove,  a  dyed- 
in-the-wool  Round  Tabler,  and  between  the 
two  of  these  showmen  this  department  ought 
to  be  kept  posted  on  what's  going  on  in 
their  neighborhoods. 


A  BOVIM  FLASH! 


Here  is  one  of  the  typical  flash  lobbies 
featured  by  "Russ"  Bovim,  manager  of 
Loew's  Ohio  Theatre,  Columbus,  Ohio. 
Note  the  huge  marquee  sign;  the  distinc- 
tive valance;  side  panels  with  cutout  figures 
of  star  and  replica  of  hut  built  around  the- 
box  office. 


Man  Ago/nst 
Microbe 


When  the  Black  Death  swept  Europe  in  the 
Middle  Ages  millions  died.  Terror  stalked 
across  the  kingdonns  of  the  world  and  noth- 
ing could  stop  it.  All  the  medicines  and 
devices  of  the  crude  science  of  the  day 
were  of  no  avail.  And  down  the  years  the 
lesser  plagues  took  their  toll. 

Then  came  Louis  Pasteur,  with  microscope 
and  cultures  and  test  tubes  and  the  bac- 
terial origin  of  many  maladies  was  estab- 
lished. The  tiny  demons  of  disease  were 
revealed.  The  villain  in  humanity's  greatest 
drama  had  been  identified.  It  is  part  of  a 
great  story  of  and  for  humanity  which  is 
offered  to  theatre  screens  in  one  reel. 

The  picture  contains  no  advertising  and  no 
propaganda  save  that  in  the  great  broad 
cause  of  human  life  and  health.  It  is  not 
an  argument  for  insurance  or  anything  else 
but  health.  But  the  25,000  agents  of  Met- 
ropolitan Life  and  their  many  millions  of 
clients  and  prospects  are  cooperatively 
interested. 

Available  to  theatres  without  cost.  Write 
or  wire  that  you  want  to  play  it  and  give 
three  tentative  play  dates. 


WELFARE  DIVISION 


METROPOLITAN     LIFE     INSURANCE  COMPANY 


ONE    MADISON    AVENUE,    NEW  YORK,  N.Y. 


50  MOTIONPICTUREHERALD 

WE  OFTEN  WONDER!  By  lou  sylvester 


If  business  doesn't 
start  to  pick  up 
soon,  it  won't  be 
worth  a  yegg's  time 
or  trouble  to  bust 
open  that  safe.  Syl- 
vester's humorous 
slant  is  further  em- 
phasized by  the  con- 
tents of  the  safe. 
Don't  overlook  it, 
boys. 


B  &  K  SHOWMEN  PUT 
OVER  XMAS  PAGEANT 
THAT  PACKED  HOUSES 

Acting  upon  a  suggestion  made  three 
years  ago  in  "Public  Opinion,"  Balaban  & 
Katz,  showmen  in  Chicago,  staged  a  yuletide 
pageant  this  past  Pre-Xmas  Season  which 
drew  nearly  a  half-million  people  to  the 
downtown  theatre  and  shopping  district  and 
packed  both  stores  and  theatres  for  the 
day.  The  stunt  was  repeated  four  Saturdays 
in  succession  to  equal  advantage. 

The  accompanying  photo  will  convey  but 
a  faint  idea  of  the  magnitude  of  the  Toy 
Parade  that  delighted  thousands  of  young- 
sters from  all  sections  of  the  city.  Bala- 


ban &  Katz  led  the  parade  with  a  platoon 
of  ushers  carrying  banners  advertising  cur- 
rent and  coming  attractions.  All  company 
theatres  tied-in  with  the  event  by  running 
special  trailers. 

Except  for  cost  of  advertising  banners 
the  theatres  got  away  scot-free,  not  even 
doing  any  of  the  work  beyond  selling  the 
idea  to  the  merchants.  The  pageant  was 
a  most  colorful  affair,  consisting  of  ani- 


mated, life-size  replicas  of  toys,  old  Santa 
himself  and  many  attractive  floats  that  rep- 
resented Mother  Goose  stories,  etc.  A  min- 
iature locomotive  was  provided  by  the  C. 
&  N.  W.  R.  R.  Company  and  the  Salvation 
Army  sent  its  "Taximeter  Mule."  A  well 
organized  band  furnished  music. 

It's  too  late  now,  of  course,  for  Club 
members  to  get  out  and  promote  a  stunt 
of  this  sort  among  local  merchants,  but  it 
looks  like  a  darned  good  one  to  file  away 
for  next  season.  Anything  which  can  step 
up  trade  over  the  Xmas-slump  period  the 
way  this  one  did  is  worth  consideration. 

Take  the  annual  Macy  Parade  in  New 
York  City,  for  instance,  which  each  year 
packs  the  streets  and  has  hundreds  of  thou- 
sands of  necks  out  of  joint  in  efforts  to 
catch  a  glimpse  of  Tony  Sarg's  grotesque 
balloon  animals  when  these  are  released 
after  the  parade  down  Broadway.  What 
this  does  for  Macy's  store  can  also  be  done 
for  any  other  institution,  even  if  the  pa- 
rade has  to  be  scaled  down  to  suit. 

Anyway,  congratulations  to  the  B.  &  K. 
men  for  putting  over  a  spectacle  which  paid 
them  many  times  over  for  their  efforts.  In- 
cidentally, the  full  plan  for  this  Publix 
yuletide  stunt  is  available  in  the  indexed, 
bound  volumes. 


McHENRY  FEEDS  HIS 
PUBLIC  VARIETY  OF 
NOVEL  COPY  IN  ADS 

Popularly  known  in  Dallas,  Texas,  as 
"Uncle  Mac,"  C.  R.  McHenry,  owner- 
operator  of  the  Texas,  Rosewin  and  Mid- 
way Theatres,  daily  advertises  in  news- 
papers his  thoughts  on  pictures,  or  what- 
ever his  mood  may  prompt. 

His  frankness  has  been  occasion  for 
reprimands  now  and  then  from  those  in  the 
picture  distribution  field,  but,  on  the  other 
hand,  reaped  its  reward  in  public  confi- 
dence. He  gives  his  opinions  on  product  for 
what  they're  worth,  he  states,  and  if  he 
pans  a  picture  and  the  folk  like  it,  so  much 
the  better. 


January    21,  1933 

SUGGS  BROUGHT  OUT 
ENTIRE  POPULATION 
ON  AUTO  GIFT  NIGHT 

It  took  the  give-away  of  a  new  auto  to 
convince  M.  S.  Suggs,  manager  of  the  Para- 
mount Theatre,  Bristol,  Tenn.,  that  there 
are  as  many  people  in  town  as  indicated  by 
the  last  census.  On  the  night  of  the  event 
the  entire  street  was  blockaded  by  an  excited 
horde  of  usually  staid  citizens,  all  intent  on 
finding  out  the  identity  of  the  person  to 
become  the  owner  of  a  brand  new,  shiny 
product  of  one  of  the  country's  largest 
automobile  manufacturers.  In  addition  to 
the  auto  twenty-three  other  valuable  articles 
were  awarded. 

The  deal  was  made  possible  through  a 
tie-up  with  the  Retail  Merchants'  Associa- 
tion, which  resulted  in  a  world  of  publicity. 
The  local  newspaper  carried  about  eight 
full  pages  concerning  the  auto  give-away 
and,  in  addition,  distributed  35,000  regular 
size  newspaper  sheets  in  Bristol  and  towns 
within  a  radius  of  50  miles.  The  car  made 
appearance  in  main  downtown  streets  every 
day  for  two  weeks  in  advance,  adorned  with 
a  banner  stating  it  would  be  given  away 
from  the  stage  of  the  Paramount  Theatre 
on  the  advertised  date.  A  model  was  also 
brought  into  the  theatre  lobby  for  inspec- 
tion one  week  in  advance,  along  with  the 
display  of  other  awards.  The  deal  was  han- 
dled on  the  usual  merchandise  sales  policy, 
both  from  stores  and  theatre. 

De  luxe  give-aways  have  been  defended 
and  condemned  the  past  season  by  members 
of  this  industry  but  the  fact  remains  that 
such  practice  has  generally  resulted  in  creat- 
ing a  whale  of  a  lot  of  interest  in  the  theatre 
and  all  concerned  in  the  tie-up.  As  in  other 
instances,  all  the  deal  cost  Suggs  was  his 
time  spent  effecting  the  tie-up  and  the  box 
office  was  stimulated  to  a  marked  extent. 


New  KBS  Service 

This  department  is  advised  through  R. 
M.  Savini,  of  the  KBS  unit  of  Tiffany 
Studios,  that  his  company  is  rendering  spe- 
cial service  to  certain  exhibitors  on  pic- 
tures which  particularly  lend  themselves  to 
outside  billing.  There  have  been  a  number 
of  recent  instances,  he  stated,  whereby  ex- 
liibitors  both  large  and  small  have  been 
aided  by  a  generous  supply  of  two-sheet 
fibres  (dated)  and  cards  at  no  cost  except 
express  charges. 


ED  HART'S  TIE-UP 


Ed  Hart,  manager  of  the  Oxford  Theatre, 
Plainfield,  N.  J.,  tied  up  with  a  local  dealer 
in  popular  priced  autos  for  a  street  bally 
on  "Devil  Is  Driving."  At  the  right  side 
of  entrance  you  may  see  the  devil  himself, 
who  acted  as  Ed's  driver  on  this  occasion. 


January    21,  1933 


ROUND    TABLE  CLUB 


51 


SHEPHERD  PUT  OVER 
ANNIVERSARY  STUNTS 
FOR  BILTMORE  HOUSE 

A  report  from  Miami,  Fla.,  informs  the 
Club  that  Sonny  Shepherd,  manager  of  the 
Mayfair  and  Biltmore  Theatres  there,  very 
successfully  celebrated  a  birthday  for  the 
Biltmore  by  staging  a  variety  of  attractions. 

One  of  the  photos  shows  the  resourceful 
Sonny  himself,  standing  on  the  steps  of  the 
building  that  houses    the   "Miami  News" 


and  directing  a  show  for  the  Thanksgiving 
Festival  of  the  Homemakers  Club  of  that 
paper.  As  usual,  Sonny's  famous  Mickey 
Mousers  demonstrated  their  unquestioned 
talent. 

During  the  Anniversary  celebration 
tables  and  chairs  were  set  out  on  the  side- 
walk, as  shown  in  the  other  photo,  and  free 
coffee  and  cake  were  served  by  girls  hand- 
picked  by  the  discerning  Sonny  and  at- 
tractively attired  in  typical  Miami  cos- 
tume.   The  front  of  the  house  was  deco- 


rated with  flags  and  bunting.  A  stage  show 
put  on  by  the  Shepherd  Mickey  Mousers 
was  featured  among  the  week's  attrac- 
tions. A  Gift  Night  ended  the  festivities 
on  Saturday. 

Despite  strong  opposition,  because  of  a 
^'Get-Acquainted  Week"  put  on  by  an  in- 
vading theatre  circuit,  Sonny  managed  to 
ring  up  a  nice  gross  for  the  week.  Details 
other  than  outlined  above  are  lacking,  but 
it  can  be  safely  stated  that  he  put  over  his 
usual  aggfressive  campaign.  Now  that  the 
season  is  in  full  swing  down  in  his  town 
we'll  hope  to  hear  more  concerning  his  ac- 
tivities. 


Stoltz  in  Philly! 

Arnold  Stoltz,  formerly  with  Loew  in  Bal- 
timore, is  now  in  charge  of  production  at 
the  Earle  Theatre,  Philadelphia,  Pa.  Joseph 
Feldman  is  director-manager  of  the  house. 

Artie  Cohen,  press  agent  of  the  Earle, 
caught  some  flu  bugs  recently  and  Stoltz, 
in  addition  to  other  duties,  has  been  pinch- 
hitting  for  him.  Incidentally,  Stoltz,  before 
leaving  New  York,  sold  a  couple  of  stories 
to  be  made  into  Winchell  and  Sobol-Rich- 
man  shorts. 


the 

Showman's 
Calendar" 

JANUARY 


29th  William  McKinley  Born— 1843 

30fli  Chinese  New  Year  (D.E.I.) 

Greta  Nissen's  Birthday 

3l$t  Tallulah  Bankhead's  Birthday 


FEBRUARY 

1st  Clark  Gable's  Birthday 

U.  S.  Flag  Raised  in  Hawaii — 
1893 

Ground  Hog  Day 

2nd  Benny  Rubin's  Birthday 

3rd  Woodrow   Wilson's    Death  — 

1924 

Horace  Greeley  Born — IBM 
Mendelssohn    (German  Com- 
poser) Born 

4th  Col.    Lindbergh's    Birthday  — 

1904 

Massachusetts   Ratified   U.  S. 
Constitution — 1788 
Ramon  Novarro's  Birthday 
Aaron  Burr  Born — 1756 
Walter  CatleH's  Birthday 

7th  Charles  Dickens  Born— 1812 

First  Telephone  Made  by 
Thomas  Watson  for  Bell — 1875 

8th  Charles  Ruggles'  Birthday 

8th  to  14th  Boy  Scout  Week   (23rd  An- 
niversary) 

9th  Nebraska  Admitted  to  Union 

—1867 

Ronald  Coleman's  Birthday 
James  Murray's  Birthday 

nth  Daniel  Boone  Born — 1734 

Thomas  Edison  Born — 1847 

12th  Abraham  Li  ncoln  Born — 1809 

William  Collier,  Jr.'s  Birthday 

14th  St.  Valentine's  Day 

Arizona  Admitted  to  Union— 
1912 

15th  John  Barrymore's  Birthday 

New  Jersey  Abolished  Slavery 
—1804 

Destruction  of  Battleship 
Maine — 1898 

16th  Al  Jolson's  Birthday 

Chester  Morris'  Birthday 


STUNTS  AND  OTHER 
EFFORTS  FEATURED 
IRWIN'S  CAMPAIGN 

A  novel  street  stunt,  a  newspaper  tie-up 
and  special  advertising  featured  effective 
advance  work  done  on  "If  I  Had  a  Million" 
by  George  Irwin  and  Earl  Long,  respec- 
tively manager  and  advertising  director  of 
the  Lyceum  Theatre,  Duluth,  Minn. 

The  accompanying  photo  practically  tells 
the  story  of  the  street  stunt  they  used  to 
such  good  effect.  On  the  day  prior  to 
opening  (day  before  Thanksgiving)  when 
a  great  many  people  were  shopping  along 
the  downtown  section,  it  was  arranged  to 
drive  a  flat  truck  loaded  with  100  money 
bags  full  of  fake  money  through  the  section. 
The  truck  was  bannered  with  copy  on  the 
picture  and  standing  among  the  money  bags 
a  young  man  tossed  out  pennies  at  intervals. 


A  crowd  of  keenly  interested  youngsters 
naturally  followed  in  the  wake  of  the  truck 
but  the  pennies  were  thrown  out  only  a  few 
at  a  time  and  $10  worth  more  than  filled 
the  entire  bill. 

Free  display  ads  were  obtained  by  tying 
up  with  a  newspaper  on  a  "shopping  tour" 
through  a  stated  day's  advertisements.  Copy 
in  the  forepart  of  the  ad  read:  "If  You 
Had  a  Million — How  Much  Money — Could 
You  Spend  in — A  Shopping  Tour — Of  To- 
day's Ads."  Readers  were  then  instructed 
to  grab  a  pencil,  jot  down  names,  prices 
and  advertisers  of  the  costliest  items,  total 
the  amount  and  send  same  to  the  newspaper 
department.  Guest  tickets  were  given  to 
those  sending  in  authentic,  highest  totals. 

Wide  distribution  in  stores,  office  build- 
ings, etc.,  was  given  a  quantity  of  envelopes 
inscribed:  "This  Envelope  Contains  a  Cer- 
tified Check  for  One  Million  Dollars."  The 
contents  consisted  of  what  appears  to  be 
regular  accessory  check  and  letter  from 
donor  to  beneficiary.  These  envelopes  were 
also  distributed  by  the  man  on  truck,  when- 
ever his  vehicle  got  stuck  in  traffic. 

Irwin  and  Long's  advance  campaign  was 
particularly  effective  in  building  up  trade 
which  the  management  considered  on  par 
with. any  heretofore  enjoyed  at  the  Lyceum, 
so  we're  passing  along  this  account  with  the 
hope  that  it  will  prove  of  benefit  to  other 
members  of  this  organization.  We'll  be 
awaiting  further  news  from  both  these  en- 
ergetic showmen  of  Duluth. 


Cunningham's  New  Job! 

A.  R.  Cunningham,  former  manager  of 
the  Strand  Theatre,  Shreveport,  La.,  re- 
cently assumed  management  of  the  Saenger 
and  Paramount  Theatres,  Alexandria,  La. 
Jack  Meredith,  former  publicity  director  of 
the  Saenger  theatres  in  New  Orleans,  suc- 
ceeds Cunningham  at  Shreveport.  All  his 
fellow  showmen  wish  both  success  with 
their  new  assignments. 


52 


MOTION    PICTURE  HERALD 


January    21,  1933 


KEEPING  UP  WITH  THE  TIMES! 

By  GUY  JONES 


Before  passing  comnnent,  look  in  a  large  mirror  yourself  . 


BOY  OPERATORS  OF 
OWL  THEATRE  HELD 
A  FLASHY  PREMIERE 

It's  been  some  little  time  since  we've  re- 
ported the  activities  of  Messrs.  Hefferan, 
Fblger,  Blietz  and  Hartger,  co-operators 
of  the  unique  Owl  Theatre,  Grand  Rapids, 
Mich.,  but  a  recent  communication  advises 
us  that  the  boys  are  still  carrying  on  with 
their  profitable  theatre  enterprise  in  the 
60-seat  garage  building  located  in  a  neigh- 
borhood section  of  the  city. 

Their  latest,  and,  incidentally,  quite 
widely  publicized  event,  was  the  Michigan 


premiere  of  the  French  film  "A  Nous  la 
Liberte,"  which  filled  a  four  day  engage- 
ment to  the  tune  of  previews  and  a  regular 
Premiere  Opening,  with  radio  broadcast, 
introduction  of  patrons  by  "mike"  and  all 
the  other  Hollywood  trimmings. 

It  was  a  big  event  for  the  four  youthful 
impresarios,  despite  the  fact  that  their 
school  work  suffered  accordingly,  and 
they're  passing  this  French  film  premiere 
idea  along  for  some  other  Round  Tabler 
to  try  out  should  they  see  fit  to  do  so.  The 
very  novelty  of  the  stunt  is  enough  to  as- 
sure it  a  generous  amount  of  radio  and 
newspaper  publicity. 


BILL  WHYTE  PULLED 
GOOD  STUNT  BEFORE 
LEAVING  RIVERHEAD 

Returns  relating  to  activities  between  the- 
atres managers  and  local  football  squad- 
during  the  '32  season  are  still  coming  in, 
this  time  from  W.  H.  Whyte,  former  man- 
ager of  the  Capitol  Theatre,  Riverhead, 
Long  Island,  N.  Y.,  and  now  in  charge  of 
the  Rye  Theatre,  N.  Y. 

Like  several  other  Club  members,  Whyte 
contacted  the  coach  of  the  local  eleven  and 
arranged  for  a  big  turn-out  for  the  showing 
of  a  football  theme  picture.  It  happened 
that  a  star  player  on  a  college  eleven — a 
product  of  Riverhead — was  home  for  the 
holidays  and  Whyte  prevailed  upon  him  to 
be  present  on  the  occasion.  His  name  was 
put  up  on  the  marquee  lights.  Affairs  were 
turned  over  to  the  cheer  leader,  who  intro- 
duced the  coach  and  players  in  turn.  Local 
pride  in  the  good  showing  the  team  made 
during  the  past  season  put  the  night  over  in 
a  big  way.  All  it  cost  Whyte  were  passes 
to  the  team,  four  cheer  leaders,  the  coach 
and  the  star  player. 

The  next  time  fellow  Club  members  hear 
from  Bill  Whyte  it  will  be  from  points 
north  and  west  of  his  old  stamping  ground, 
a  place  he  has  honorably  filled  for  a  long 
time.  With  his  passing  from  Riverhead 
and  Peconic  Bay  these  points  will  need  to  be 
covered  by  his  successor,  whom,  we  under- 
stand, is  Charlie  Maxwell,  and  hope  he  will 
do  as  well  by  the  Club  as  Whyte  has  done 
since  he  became  a  Round  Tabler. 


Selette's  Farewell! 

When  Eddie  Selette,  former  manager  of 
the  Strand  Theatre,  New  Bedford,  Mass., 
resigned,  that  post  to  go  with  Morse  and 
Rothenberg,  his  former  associates,  as  field 
manager,  North  End  merchants  and  em- 
ployees of  the  Strand  tendered  him  a  party 
following  his  last  day  in  charge  of  the  the- 
atre. The  party  was  in  the  nature  of  a 
surprise  and  the  occasion  of  presenting  Se- 
lette with  several  gifts.  All  his  friends  wish 
him  success  in  his  new  venture. 


BUILDING  BUSINESS  WITH  FLASHY  DISPLAYS! 


THE  accompanying  strip  photo  shows 
three  of  the  many  attractive  displays  re- 
cently turned  out  by  City  Manager  James 
H.  McKoy  and  his  Publix  gang  down  in 
Miami,  Fla. 

The  first  one,  on  "Smilin'  Through,"  was 
originally  used  at  the  Olympia  and  then 
transferred  to  the  Paramount.  The  second 
shows  an  inside  display  on  the  same  picture, 
made  by  McKoy  and  his  assistant,  Francis 
Falkenberg  for  the  first  run  showing  at 
the  Olympia.    Note  the  attractive  cutout. 


flowers  and  other  props  that  carried  out 
the  "gate  scene"  of  the  picture.  The  third 
photo  in  the  strip  shows  another  front  built 
for  the  Olympia  by  McKoy  and  Falkenberg, 
featured  by  large,  cutout  title  letters  and 
false  front.  Large  burgees  hung  from  either 
side  of  the  marquee. 

We  also  note  that  most  attractive  out- 
side and  inside  displays  were  turned  out 
when  "Bring  'Em  Back"  played  the  Olym- 
pia. Cutout  letters  and  animal  figures  from 
24's  set  off  the  jungle-like  entrance  and  the 


jungle  atmosphere  was  further  carried  out 
in  the  foyer  with  a  profusion  of  palm  leaves, 
other  foliage  and  stuffed  specimens  of  wild 
animals. 

Examples  of  work  done  by  City  Manager 
McKoy  and  his  Miami  staff  have  appeared 
from  time  to  time  in  this  department  and 
it's  always  interesting  to  get  a  line  on  what 
they're  doing.  Now  that  the  season  down 
in  his  town  is  in  full  swing,  we'll  expect  a 
lot  more  news  of  showbusiness  as  it's  con- 
ducted in  this  popular  winter  resort. 


January    21,  1933 


ROUND    TABLE  CLUB 


53 


HOW  TO  NAIL  PROFITABLE  RADIO 
TIE-UPS  TO  THE  BOX  OFFICE 


Broadcasting:  A  Valuable  Ad 
Medium  When  Worked  Along 
Proper  Lines  and  Designed  to 
Bring  Real  Box  Office  Results! 

by  IRA  GLUCKSMAN 

GOT  a  radio  station  in  or  around  your 
town  ? 
If  so,  your  attractions  and  theatre 
ought  to  be  getting  regular  air  plugs  at  lit- 
tle or  no  cost. 

A  little  ingenuity,  some  legwork  and  a 
pinch  of  salesmanship  will  do  the  trick. 

Merely  getting  on  the  air,  however,  means 
nothing.  As  in  all  exploitation  or  advertis- 
ing, it's  the  way  the  stunt  is  worked  that 
determines  whether  it  will  bring  the  popu- 
lace around  to  the  box-office. 

To  be  worthwhile,  a  tie-up  of  any  kind 
must  sell  enough  tickets  to  show  a  profit  on 
the  effort  or  money  expended  in  putting  it 
across.   Radio  tie-ups  are  no  exception. 

Here  are  some  ideas  based  on  experience 
of  various  showmen  in  the  past: 

General  Suggestions 

1.  Some  radio  tie-ups  are  made  only  on 
specific  pictures  and  so  last  only  a  few 
days,  two  weeks  at  most.  Others  are  so 
arranged  that  they  will  continue  indefinitely. 
Obviously,  the  second  kind  are  far  superior. 

2.  The  local  newspaper  is  still  the  the- 
atre's best  publicity  bet.  Don't  engage  in 
a  radio  tie-up  if  it  will  arouse  antagonism 
of  the  press. 

Radio  stations  and  newspapers  are  rivals 
for  advertising.  If  the  proposed  radio  tie- 
up  will  take  advertising  revenues  away  from 
the  paper,  that  means  war.  Change  the 
tie-up  so  that  this  will  not  happen,  or  forget 
about  it. 

On  the  other  hand,  the  newspaper  will 
smile  on  a  tie-up  if  benefitted  by  extra  ad- 
vertising or  subscriptions.  In  fact,  in  this 
case  the  paper  will  come  through  with 
plenty  of  extra  publicity. 

3.  Make  sure  that  everybody  engaged  in 
the  tie-up  benefits  from  it.  If  a  merchant 
goes  into  a  tie-up  and  pays  for  radio  time, 
the  arrangement  should  definitely  help  his 
business. 

This  is  common  sense.  Should  the  mer- 
chant find  that  the  theatre  alone  benefits, 
he  is  through  with  all  theatre  tie-ups  for 
the  future.  But  if  the  tie-up  is  a  whale  of 
a  success  in  increasing  his  business  as  well 
as  the  theatre's  he  will  jump  at  future  tie- 
ups,  radio  or  otherwise. 

4.  Before  promising  to  use  talent  from 
the  theatre,  make  sure  that  the  talent  will 
be  available  without  special  costs  and  that 
there  will  be  no  conflict  with  union  rules, 
etc. 

5.  Make  friends  around  the  studio  in  the 
same  manner  as  in  the  editorial  rooms  of 
the  newspaper.  It  pays  ! 

6.  Plan  the  program  as  carefully  as  you 
would  your  own  show.  A  halting,  unenter- 
taining  program  on  the  air  is  as  bad,  if  not 
worse,  than  a  poor  program  in  the  theatre. 
It  takes  only  a  turn  of  the  dial  for  your 
radio  audience  to  leave  3'ou. 


This  is  another  example  of  the  effort  we 
are  constantly  making  to  bring  to  the 
readers  of  the  Club  pages  the  ideas  and 
suggestions  of  men  particularly  well  quali- 
fied to  write  upon  subjects  of  interest  to 

showmen  in  gen- 
eral. 

As  his  first 
contribution  in  a 
series  of  special 
manuals,  I  ra 
Glucksman  has 
selected  "Radio" 
as  offering  many 
untouched  possi- 
bilities. Those 
who  are  quick 
to  grasp  a  good 
suggestion  will 
undoubtedly  try 
their  best  to  work 
out  something  for  their  theatres  along  the 
lines  laid  down  by  Mr.  Glucksman  and 
they  will  encounter  little  or  no  difficulty  in 
so  doing  if  they  digest  what  he  has  to  say 
and  be  guided  accordingly. 

Mr.  Glucksman,  for  the  past  six  years, 
has  spent  practically  all  of  his  time  in 
fields  that  made  him  outstanding  in  writ- 
ing these  manuals.  He  has  had  unlimited 
experience  in  several  important  fields  such 
as  trade  paper  editing,  publicity  work,  etc., 
and  for  the  past  two  years  has  specialized 
in  this  type  of  work  on  the  staff  of  Publix 
Opinion.  While  on  this  circuit  house  organ 
he  wrote  many  original  manuals  dealing 
with  theatre  promotion  and  merchandising. 

We  are  unusually  pleased  that  we  are 
afforded  the  opportunity  of  presenting  this 
valuable  series  and  expect  that  his  man- 
uals will  be  greeted  with  open  arms  by 
every  live-wire  showman  who  wants  to  keep 
his  theatre  operating  profitably  via  sensible, 
well-thought-out  ideas. 


Time  is  an  important  consideration  on 
the  air.  Rehearse  every  planned  program, 
preferably  with  a  stop-watch  to  make  sure 
that  it  stays  within  the  number  of  allotted 
broadcast  minutes. 

7.  Analyze  a  station's  "circulation"  much 
as  you  would  a  newspaper's.  How  many 
people  are  reached  and  when  are  they 
reached?  What  kind  of  people  are  reached? 

In  general,  preferred  hours  of  the  day 
are  between  11  a.  m.  and  1  p.  m. ;  6  p.  m. 
and  midnight. 

Saturday  is  the  least  preferred  day  of  the 
day,  because  people  go  out  most  on  that 
day.  During  mild  weather,  Sundays  fall 
into  the  Saturday  class. 

For  the  same  reason,  radio  listeners  de- 
crease greatly  between  the  middle  of  May 
and  the  middle  of  Sepiember.  The  lowest 
point  is  reached  in  July  and  August,  when 
the  heat  draws  people  out  of  their  homes. 

In  your  particular  community,  there  may 
be  certain  programs  on  other  stations  pre- 
ferred above  anything  else  offered.  Try  to 
get  a  time  when  the  number  of  local  listen- 
ers to  your  station  is  at  its  peak. 

Another  point  demanding  attention. is  the 
type  of  listeners  reached — men,  women, 
children,  high  school  youngsters,  etc.  For 
the  theatre,  the  best  hours  will  be  the  fam- 
ily hours,  when  everybody  is  home  and 
listening — at  supper  hour,  for  example.  Ac- 


Complete  Details  for  Best  Use 
of  Radio  Contained  in  This 
Article  from  a  Man  Whose 
Experience  Should  Aid  You! 

cordingly,  when  going  after  a  merchant  to 
pay  for  the  radio  time  in  a  tie-up,  try  to 
get  one  who  is  as  much  interested  in  reach- 
ing the  entire  family  as  you  are. 

8.  In  some  cases  theatres  have  made 
direct  tie-ups  with  radio  stations,  the  the- 
atre paying  nothing  except  to  supply  en- 
tertainment. In  other  instances  the  theatre 
has  supplied  the  program  for  a  local  mer- 
chant who  pays  the  station  the  time  charges. 
In  still  other  instances  theatres  have  bought 
time  outright. 

There  are  mighty  few  instances  where 
leg  work  and  ingenuity  won't  earn  no  cost 
radio  time  for  the  theatre. 

9.  When  using  amateur  talent  or  other 
talent  inexperienced  in  the  studio,  impress 
upon  them  that  no  side  remarks  or  unneces- 
sary sounds  are  to  be  made  during  the 
broadcast.  The  microphone  is  sensitive  and 
will  pick  up  every  sound. 

10.  There  have  been  instances  where  man- 
agers got  so  interested  in  the  novelty  of 
staging  radio  programs,  they  very  nearly 
forgot  their  own  programs.  The  object  of 
a  radio  tie-up  is  to  stimulate  sale  of  tickets. 
But  if  the  tie-up  requires  so  much  time  that 
the  theatre  has  to  be  neglected,  the  very 
reason  for  putting  it  on  is  defeated. 

Progrann  Building 

Just  as  a  newspaper  or  magazine  must 
publish  material  to  interest  readers,  so  must 
a  radio  program  include  entertainment  to 
draw  listeners.  Bore  these  listeners,  and 
they  flick  the  dial  and  tune  you  out. 

Obviously,  it  is  impossible  to  suggest  a 
formula  for  specific  programs  guaranteed 
to  keep  the  radio  audience  interested  in 
any  given  community  at  all  times.  But  it  is 
possible  to  present  some  workable  stunts  to 
be  incorporated.  As  examples,  here  are  a 
few  that  have  been  tried  by  exhibitors  with 
marked  success. 

(A)  Chatter  Column 

The  radio  chatter  column  not  only  inter- 
ests most  listeners,  but  also  proves  great 
stufT  to  build  up  coming  attractions  and 
players. 

It  consists  of  five  to  fifteen  minutes  of 
movie  chatter,  sometimes  interspersed  with 
notes  of  local  interest.  The  items  should 
each  be  brief  and  delivered  in  any  easy, 
chatty  flow. 

Fan  material  can  easily  be  gathered  from 
producers'  announcements,  press  books, 
trade  papers,  and  the  like. 

A  good  idea  is  to  tie-in  a  local  paper  to 
reproduce  this  column  the  day  after  it  is 
delivered  on  the  air.  This  can  be  done  with 
greatest  ease  if  the  chatter  is  concluded  with 
a  series  of  fan  questions,  such  as :  Who 
will  play  the  leading  part  in  such  and  such 
a  picture?  To  whom  is  Helen  Twelvetrees 
married?  When  is  Clark  Gable's  birthday? 
Then  ask  listeners  to  look  for  answers  in 
the  paper  the  next  day. 

(Continued  on  following  page) 


54 


MOTION    PICTURE  HERALD 


January    21,  1933 


NAILING  RADIO  TIE-UPS! 


{Cotttinued  from  preceding  page) 

(B)  Air  Trailers 

A  great  plug  for  your  coming  attractions 
and  at  the  same  time  an  interesting  few 
minutes  for  listeners  is  the  Air  Trailer. 

This  consists  of  getting  local  talent  to 
play  the  parts  of  the  various  characters  in 
one  or  two  sequences  from  a  coming  fea- 
ture. If  you  plan  this  sufficiently  in  ad- 
vance, you  should  have  little  trouble  obtain- 
ing desired  parts  of  the  script  through 
your  exchange  or  direct  from  the  producer. 

Talent  can  be  obtained  by  tying  up  with 
a  local  dramatics  school  or  high  school  dra- 
matics club,  or  from  among  acquaintances  in 
the  community.  It  shouldn't  be  hard  to  get 
someone  with  talent  to  be  a  Richard  Arlen 
for  a  radio  performance  or  somebody  else 
to  be  a  Joan  Crawford. 

A  stunt  like  this  is  sure-fire  to  get  the 
entire  countryside  listening  in,  especially 
relatives  and  friends  of  the  performers. 

(C)  Organ 

A  broadcast  of  selections  played  by  the 
theatre  organist  has  been  successfully  used 
in  exchange  for  radio  plugs  in  tie-ups  direct 
with  local  stations. 

Some  theatres  which  have  silent  organs 
have  even  arranged  for  the  station  to  pro- 
vide an  organist  especially  for  the  broad- 
casts. 

The  stunt  has  possibilities  for  a  commu- 
nity sing  with  the  singing  of  the  audience 
broadcast  as  well. 

(D)  Siage  Broadcast 

If  you  run  stage  shows,  even  amateur 
affairs,  get  part  of  the  program  broadcast 
direct  from  the  stage. 

The  audience  can  be  pepped  up  by  the 
announcement  that  they  will  see  a  broadcast 
right  from  the  stage  of  the  theatre. 

The  listeners  will  be  attracted  to  the  show 
by  hearing  part  of  it. 

(E)  Air  Games 

There  are  all  kinds  of  games  that  can  be 
played  over  the  air.  Some  can  be  adapted 
from  old  newspaper  tie-up  ideas. 

The  reason  for  including  these  games  in 
the  program,  of  course,  is  to  attract  extra 
listeners. 

Here  are  a  few  of  these  games  that  might 
be  used.  Others  can  be  modeled  along  the 
same  lines : 

1.  Award  a  pair  of  guest  tickets  to  the  ten 
persons  whose  names,  auto  license  numbers 
or  telephone  numbers  are  announced  during 
the  broadcast,  provided  these  persons  call 
the  station  by  phone  within  two  hours  after 
the  announcement. 

Such  names,  auto  license  numbers  .or 
telephone  numbers  can  be  selected  at  random 
from  local  mailing  lists,  telephone  direc- 
tories, newspaper  subscribers'  lists,  etc. 

It  is  important  that  each  one  used  be 
carefully  checked  so  that  names  or  num- 
bers of  dead  persons  or  persons  who  have 
moved  away  are  not  included.  The  com- 
munity mightn't  think  it  funny  for  a  dead 
man  to  be  asked  to  telephone  the  station 
for  a  pair  of  guest  tickets  to  see  a  picture 
with  some  such  title  as  "Road  to  Heaven" 
or  "Hell's  Angels." 

2.  Devise  and  announce  password.  Admit 
without  charge  the  first  ten  persons  coming 
to  the  next  day's  matinee  and  giving  this 
password  to  the  doorman. 


To  avoid  any  charge  of  unfairness  after 
the  ten  have  been  admitted,  announce 
further  that  the  password  must  be  written 
on  a  slip  of  paper  together  with  the  name 
and  address  of  the  person  giving  it.  These 
slips  can  be  shown  to  anybody  not  believing 
that  ten  persons  arrived  with  the  password 
ahead  of  him. 

3.  Both  of  the  above  ideas  are  distinct 
plugs  for  the  theatre.  To  give  a  participat- 
ing merchant  a  "break"  a  game  similar  to 
the  word  or  letter  mistake  can  be  devised. 
Get  the  merchant  to  award  souvenirs  to  the 
first  ten  persons  telephoning  the  station 
about  a  purposely  made  mistake  in  an  an- 
nouncement plugging  his  merchandise. 

Arranging  the  Tie-Up 

Before  stations  or  air  advertisers  will 
participate  in  a  radio  tie-up,  they  must  be 
sold  on  the  idea.  Therefore,  it  behooves 
the  manager  to  put  the  deal  before  them 
only  when  he  can  come  around  with  a  well 
worked  out  plan.  They  must  be  convinced 
that  they  will  benefit. 

Sell  them  on  such  points  as  the  attention 
value  .  of  anything  connected  with  moving- 
pictures,  the  entertainment  value  of  the 
program  that  a  professional  showman  can 
devise,  the  glamour  of  anything  connected 
with  the  theatre. 

Show  them  a  draft  of  the  first  proposed 
broadcast,  and  point  out  a  few  possibilities 
for  future  broadcasts. 

Then,  to  obtain  full  benefit  from  the  tie- 
up,  to  get  the  community  interested  and  to 
ring  in  the  newspaper,  sell  the  idea  of  the 
participating  merchant  using  newspaper  ads 
and  heralds  to  announce  the  arrangement. 

The  station,  of  course,  should  make  fre- 
quent announcements  about  the  tie-up  and 
the  theatre  ought  to  contribute  a  trailer  or 
at  least  lobby  announcements.  A  panel  an- 
nouncing time  of  the  broadcasts  should  be 
inserted  in  the  theatre's  regular  ads.  It  is 
to  the  interest  of  all  engaged  in  the  tie-up 
to  get  the  community  steamed  up  about  it. 

Because  the  tie-up  must  definitely  be 
nailed  to  the  box-office,  if  it  is  to  be  of  any 
use,  provision  should  be  made  in  the  agree- 
ment for  frequent  announcement  of  theatre 
name,  programs  and  playdates  in  all  of  the 
merchant's  broadcasts  and  newspaper  ads. 

When  the  tie-up  is  under  way,  keep  a 
weather  eye  out  for  fan  mail.  If  there's  lots 
of  it,  the  stunt  is  successful.  It  means  that 
many  people  are  listening  in.  If  this  fan 
mail  drops  off,  that's  the  signal  either  to 
drop  out  or  to  devise  dififerent  programs 
that  will  interest  the  listeners. 

Kid  Angle 

A  number  of  exhibitors  have  had  marked 
success  with  radio  tie-ups  designed  to  get 
the  kids  and  interest  the  parents.  Here  is  a 
typical  one : 

A  department  store  in  a  southern  town 
was  induced  by  the  local  exhibitor  to  devote 
radio  time  to  plugging  the  theatre's  kid 
club.  The  club  grew  until  it  had  about 
1,000  delighted  youngsters  turning  out 
every  Saturday  morning.  These  kids  were 
given  promoted  candy  or  ice  cream  at  each 
meeting,  and  presents  on  their  birthdavs. 
Birthday  dates  were  obtained  from  the  file 
of  membership  applications. 

The  store  engaged  a  woman  to  tell  a  bed- 
time story  over  the  air  every  evening  and  to 
make  announcements  about  the  club  meet- 


LIEBERMAN  LINED  'EM 
UP  BUT  DIDN'T  TELL 
US  ABOUT  HIS  STUNT 

We  have  a  photo  here  which  shows  that 
in  spite  of  adverse  conditions,  F.  E.  Lieber- 
man,  in  charge  of  the  Capitol,  Victory  and 
Rialto  Theatres  in  Lowell,  Mass.,  succeeded 
in  coaxing  out  enough  local  film  fans  to 
form  a  line-up  that  stretched  clear  across 
the  next  block.   Okay  for  that — but  Lieber- 


man  fails  to  advise  just  what  bait  he  used 
so  all  we  can  do  is  publish  the  photo  to  sup- 
port his  claim  and  let  it  go  at  that.  Maybe 
he'll  tell  us  next  time. 

Lieberman  is  a  new  contributor  to  Club 
pages  and  with  three  theatres  to  look  after 
should  be  in  a  position  to  send  along  much 
interesting  information.  We  will  look  for- 
ward to  future  communications. 


ROUND  TABLE  BIOGRAPHIES 

Born  in  St.  Petersburg,  Russia,  in  the 
year  1913,  Paul  Rosenblum  began  his  ca- 
reer in  show  business  at  the  age  of  18,  or 
about  18  months  ago,  with  the  Metro- 
Goldwyn-Mayer  theatre  interests  in  Brus- 
sels, Belgium,  where 
he  took  care  of  pub- 
licity for  four  the- 
tres  aggregating  ap- 
proximately 5,500 
seats.  Two  of  the 
houses  were  located 
in  Brussels,  one  in 
Liege  and  the  other 
in  Ghent. 

After  spending  12 
months  in  Belgium, 
during  which  time 
he  conducted  a  num- 
ber of  outstanding  publicity  campaigns  for 
his  company,  he  was  transferred  to  his  con- 
cern's head  office  in  Paris,  where  he  is  at 
present  located.  He  recently  returned  from 
a  several  weeks  trip  to  various  European 
cities  in  the  interest  of  special  work. 

Rosenblum  received  his  education  in 
schools  in  Berlin  and  Paris,  and  for  a  man 
of  his  age  is  well  up  the  ladder  of  success 
in  showbusiness.  He  entered  this  game,  he 
tells  us.  because  he  likes  theatres  and  every- 
thing that  goes  with  them  and  has  no  in- 
tention at  the  present  time  of  ever  leaving 
this  field  for  another. 


ings.  This  woman  also  congratulated  kids 
over  the  air  on  their  birthdays  and  assisted 
the  manager  to  stage  kid  contests  at  the 
Saturday  morning  meetings,  which  were 
broadcast  for  the  benefit  of  the  parents. 

The  stunt  has  been  so  successful  that 
when  other  merchants  in  town  requested 
that  they  be  let  in  on  the  thing  the  original 
store  refused  to  share  expenses  or  co-spon- 
sorship with  any  other  establishment. 


January    21,  1933 


ROUND   TABLE  CLUB 


55 


THIS  WEEK'S  AD  GROUP  TffiRE  SELECTED 
FROU  A  BATCH  07  ADS  MADE  UP  BY 
L.J.  WEOENER,  MAHAGER  OF  THE  CAP- 
ITOL THEATRE  IN  CLINTOH,  IOWA.  OME 
or  THE  A.H.  BLANK  THEATRES. 
TOOEHER  LAYS  CHEAT  STRESS  OH  THE 
BORDER  AHRAHOEMEUT  A3  WELL  AS  THF 
CAREFUL  USE  OF  EXCHANOE  HATS  IH 
THE  OEUERAL  LAYOUT  OF  ALL  HIS  ADS. 
WHITE  SPACE  WAS  NOT  SACRIFICED 
AT  ANY  TIME,  YET  HE  DEVOTED  OEH- 
EROUS  SPACE  FOR  SELLING  COPY. 


56 


MOTION    PICTURE  HERALD 


January    21,  1933 


liti 


■" -"grail 


HENRY  BEUTTEL 

former  skipper  of  Loew's  Alpine  Theatre,  Brook- 
lyn, N.  Y.,  is  now  at  the  helm  of  Loew's  Bay 
Ridge,  also  in  Brooklyn. 

V 

JACK  GINSBERG 

former  manager  of  Loew's  Century  Theatre,  Brook- 
lyn, N.  Y.,  aind  recently  chief  at  Loew's  Tri-Boro, 
Astoria,  Queens,  is  now  managing  Loew's  Hillside 
Theatre,  Jamaica,  L.  I.,  N.  Y. 

V 

L.  S.  WOOTOON 

has  succeeded  Frank  L.  Pratt  as  manager  of  the 
Rivoli  Theatre,  Salt  Lake  City,  the  latter  having 
left  for  Pasadena,  Calif.,  to  re-enter  showbusiness 
there. 

V 

F.  M.  PECK 

manager  of  the  Paramount  Theatre,  Garland,  Utah, 
recently  had  to  close  his  house  for  a  few  days  on 
account  of  a  slight  fire. 

V 

RAY  PETERSON 

former  operator  of  the  Cozy  Theatre,  Salt  Lake 
City,  who  went  to  California  for  h's  health,  is 
reported  operating  a  Pasadena  house,  and  well 
on  the  road  to  recovery. 

V 

DONALD  N.  FULLER 

former  manager  of  the  Jeffris  Theatre,  Janesville, 
Wis.,  is  now  in  charge  of  the  Iowa  Theatre,  At- 
lantic, Iowa,  we  are  advised  by  Bill  Hendricks, 
present  skipper  of  the  Jeffris. 

V 

HERMAN  LORENCE 

formerly  manager  of  the  Strand  Theatre,  Niagara 
Falls,  N.  Y.,  is  the  new  manager  of  the  Capitol 
Theatre,  same  city. 

V 

GEORGE  PLANCK 

recently  succeeded  Herman  Lorence  as  manager 
of  the  Strand  Theatre,   Niagara   Falls,   N.  Y. 

V 

RAY  TUBMAN 

pupular  manager  of  the  Capitol  Theatre,  Ottawa, 
Canada,  was  pleasantly  surprised  at  Xmas  when 
employees  put  him  on  the  spot  with  a  handsome 
remembrance.  Harvey  Hunt,  assistant  manager, 
officiated. 

V 

C.  W.  HELSTROM 

recently  succeeded  George  Woolredge  as  opera- 
tor of  the  two  motion  picture  theatres  in  Mc- 
Pherson,  Kas.,  the  latter  having  located  in  Kansas 
City. 

V 

R.  C.  JONES 

has  succeeded  Lee  Miller,  transferred  to  the 
Chief,  as  manager  of  the  Ashland  Theatre,  Kansas 
City.    Both  houses  belong  to  Commonwealth. 

V 

GEORGE  DRESSELHOUSE 

head  of  the  Cincinnati  Theatre  Corp.,  recently 
announced  arrangements  for  reopening  of  the 
Walnut  Street  Strand,  Cincinnati,  on  a  first  run 
policy. 

V 

FLOYD  BELL 

publicity  director  of  the  Publix-Met,  Boston,  has 
recovered  from  a  recent  attack  of  flu. 

V 

RICHARD  R.  ADAMS 

publicity  director  of  the  Paramount  Theatre,  Den- 
ver, and  Miss  Jean  Hoskins,  a  local  girl,  were 
married  Jan.  7.  The  couple  will  reside  In  Denver. 

V 

NED  PEDIGO 

formerly  manager  of  the  Guthrie  Theatre,  Guthrie, 
Okla.,  has  leased  the  De  Luxe  Theatre,  Garber, 
Okla. 


E.  H.  ROWLEY 

of  Robb  and  Rowley  Theatres,  Dallas,  is  back  at 
his  desk  after  a  severe  attack  of  flu. 

V 

ROBB  AND  ROWLEY 

have  acquired  the  Strand  at  Del  Rio,  Tex.,  from 
D.  F.  Luckie,  likewise  the  Angelus  Theatre  at  San 
Angelo,  Tex. 

V 

MIKE  NEILSON 

has  taken  over  the  managerial  reins  of  the  Grand 
Theatre,  Brigham,  Utah.  New  chairs  have  been  in- 
stalled and  other  Improvements  made. 

V 

MAURICE  M.  CORKEY 

manager  of  the  Capitol  Theatre,  Allston,  Mass., 
has  been  elected  president  of  the  Allston  KIwanIs 
Club  there. 

V 

LOUIE  PRACNA 

and  Bill  Smith  have  taken  over  the  management 
of  the  Liberty  Theatre  at  Alva,  Okla.  New  chairs 
and  sound  equipment  have  been  installed. 

V 

HOMER  JONES 

is  the  skipper  of  the  Rialto  Theatre,  Alva.,  Okla. 
He  formerly  operated  theatres  at  Sherman,  Tex., 
and  Kingfisher,  Okla. 

V 

A.  G.  SMITH 

manager  of  the  Uptown  Theatre,  a  Dickinson 
house  in  Parsons,  Kans.,  recently  completed  a 
major  remodeling  job. 

V 

A.  J.  SIMMONS 

has  added  the  Street  Theatre,  Drexel,  Mo.,  to  his 
string  of  theatres  in  Missouri. 

V 

H.  E.  CAMPBELL 

has  taken  over  the  Nomar  Theatre,  Wichita,  Kans., 
from  the  Nomar  Corporation  of  California. 

V 

LEWIS  B.  SPONSLER 

former  manager  of  the  Fox-Mokan  Theatre,  Kansas 
City,  has  succeeded  B.  F.  Adcock  as  manager  of 
the  Uptown  Theatre,  Fox-Midwest  house  In  K.  C. 
Adcock  has  been  transferred  to  the  Palace, 
Wichita. 

V 

FRANK  CRANE 

has  installed  new  projection  and  sound  equipment 
in  his  Plaza  Theatre  at  Clyde,  Kans. 

V 

CHARLES  POTTER 

manager  of  the  Baltis  Theatre,  Kansas  City,  lost 
$75  a  short  time  ago  when  two  bandits  crowded 
his  car  to  the  curb  and  applied  conventional  hold- 
up technique. 

V 

WALTER  PATTERSON 

chief  projectionist  of  the  Midland  Theatre,  Kansas 
City,  has  been  passing  out  cigars  in  celebration  of 
the  arrival  of  a  91/2-pound  boy,  called  Michael. 
Walt  is  50  years  old. 


Items  for  publication  on  this  page 
should  be  confined  to  theatre  notes 
only.  Address  them  to  "Chick"  Lewis 
and  they  will  be  published  the  week 
following  receipt.  Promotions,  trans- 
fers, changes  of  address,  acquisition  of 
theatres,  etc.,  etc.,  is  the  type  of  ma- 
terial we  want. 


CARL  CHICK 

formerly  assistant  to  Jean  Armand,  manager  of 
the  Fox-Nogales  Theatre,  Nogales,  Ariz.,  was  re- 
cently promoted  to  manage  the  Fox  Theatre  at 
Phoenix.  Ignacio  "Prosperity"  Cabrera  succeeds 
Chick  at  the  Nogales  post. 

V 

EVERT  PENNINGTON 

has  been  appointed  manager  of  the  recently  ro- 
opened  Cozy  Theatre,  Topeka,  Kansas. 

V 

EARLE  VAN  HYNING 

theatre  operator  at  lola,  Kas.,  and  president  of 
the  M.P.T.O.  of  Kas. -Mo.,  has  recovered  from  a 
recent  attack  of  the  flu. 

V 

JOHN  PLUMB 

Topeka,  Kas.,  theatre  owner,  recently  acquired  the 
Cozy  Theatre  in  that  city.  The  house,  dark  for 
several  years,  has  been  redecorated  and  Is  oper- 
ating on  first  run,  weekly  change  policy  at  a  price 
scale  of  15  cents  matinees  and  25  cents  nightly. 

V 

JACK  GAULT 

manager  of  the  Fox-Liberty  Theatre,  Portland, 
Ore.,  is  this  week's  popular  selection  for  member- 
ship In  the  Bandit's  Relief  Association,  as  the 
result  of  a  successful  hold-up  staged  by  highway- 
men this  last  New  Year's  Eve. 

V 

WILLIAM  POWERS 

former  manager  of  the  Fox  Theatre,  Idaho  Falls, 
Idaho,  has  succeeded  Howard  Kuhn,  resigned,  as 
manager  of  the  Fox-Jones  Theatre,  Canon  City, 
Colo. 

V 

FRANK  P.  LARSON 

manager  of  the  Paramount  Theatre,  Idaho  Falls, 
has  also  been  given  supervision  of  the  Fox,  as 
the  result  of  Manager  Fowers'  transfer  to  Canon 
City. 

V 

JIM  C.  EWING 

former  manager  of  the  Colonial  Theatre,  Water- 
town,  South  Dakota,  (now  closed)  and  recently 
in  charge  of  the  Egyptian,  Sioux  Falls,  Is  now  at 
the  helm  of  the  State  Theatre,  Fargo,  No.  Dakota. 

V 

BILL  HENDRICKS 

formerly  of  Steubenville,  Ohio,  was  recently 
placed  in  charge  of  the  Jeffris  Theatre,  Janes- 
ville, Wis. 

V 

E.  J.  ROBINSON 

of  Omaha,  recently  purchased  the  Empress  The- 
atre,   Rockwell    City,    Iowa,    from    E.    N.  New. 
Robinson  also  exhibits  In  Blair,  Neb. 
-  V 

V.  E.  HUDSON 

is  the  new  manager  of  the  Liberty  Theatre,  Cleve- 
land, a  house  recently  taken  over  by  Meyer  Fine 
and  Max  Lefkowich. 

V 

JIM  DALEY 

and  Howard  Honting,  both  members  of  Publlx- 
New  England,  are  now  assistant  managers  at  the 
Met,  Boston.  Edward  Welch  has  been  named 
treasurer. 

V 

MEYER  BECK 

recently  in  charge  of  publicity  for  Warner  the- 
atres in  the  Broadway  sector.  New  York  City,  has 
resigned  his  position. 

V 

WALLACE  ELLIOTT 

formerly  in  charge  of  Keith's  105th  Street  Theatre, 
Cleveland,  has  been  named  manager  of  the 
Palace  Theatre,  another  local  RKO  house,  by  J.  J. 
Franklin,  city  manager. 

V 

J.  G.  BURBANK 

has  reopened  the  Crown  Theatre,  Laramie,  Wyo., 
following  repairs  made  on  account  of  fire. 


January    21,  1933 


ROUND    TABLE  CLUB 


57 


L  LAMM  ENGINEERED 
GIGANTIC  MERCHANT 
TIE-UP  ON  AN  AUTO 

Returns  on  holiday  activities  include  the 
fine  merchant  tie-up  made  by  Louis  Lamm, 
manager  of  the  Capitol  Theatre,  Elyria, 
Ohio,  between  his  house,  a  local  dealer  in 
a  popular  priced  auto  and  no  less  than  43 
merchants  for  give-away  on  Xmas  Eve 
of  a  new  model  car. 

The  plan  worked  through  the  merchants 
by  way  of  sales  of  merchandise  and  each 
store  displayed  a  sign  in  windows  covering 
the  tie-up.  The  give-away  of  the  car,  which 
was  put  on  display  in  the  lobby  of  the  the- 
atre ten  days  in  advance,  took  place  from 
the  stage. 

The  auto  dealer  collected  enough  from 
the  merchants  to  cover  cost  of  the  car,  plus 
all  expense  involved  in  printing  and  dis- 
tribution of  some  200,000  special  tickets. 
It  was  not  specified  that  the  eventual  owner 
of  the  car  be  on  hand  at  night  of  give-away. 
A  corking  co-op  ad,  decorated  with  a  large 
cut  of  Santa,  was  promoted  for  the  occasion. 

Lamm's  tie-up  proved  to  be  a  corking 
tonic  for  the  drooping  pre-Xmas  box  of- 
fice— particularly  for  Xmas  Eve — which  is 
looked  upon  by  many  as  the  worst  trade 
night  of  the  whole  year.  The  three-cornered 
deal  turned  out  to  be  a  profitable  one  for  all 
concerned  and  to  all  appearances  will  be 
repeated  at  a  future  date. 

This  is  one  for  your  tickler  file,  boys. 
Just  put  it  where  you  will  be  able  to  find  it 
before  next  Christmas  rolls  around  and  it 
may  prove  mighty  useful  to  you  in  your 
plans  for  holiday  activities. 


ADVERTISE  FEATURE  STARTING  TIME! 

There  is  a  decided  tendency  on  the  part  of  the  patrons  of  theatres  to  try  and  avoid  walking 
in  on  the  middle  of  a  feature.  Some  get  the  impression  that  each  day's  feature  starting  time 
remains  the  same.  They  are  not  expected  to  understand  about  difference  in  footage,  extra 
shorts,  special  trailers  and  sometimes  a  complete  reversal  of  your  schedule  due  to  an  extraor- 
dinarily long  feature. 

Stressing  the  starting  time  of  your  feature,  particularly  the  last  feature  at  night,  v^ill  be 
welcomed  in  almost  every  theatre.  It  encourages  patrons  to  make  the  last  show,  where  they 
might  have  passed  it  up  thinking  they  were  too  late.  It  also  gives  them  a  chance  to  arrive  at 
the  theatre  sometime  just  prior  to  the  start  or  after  the  finish  of  the  main  attraction. 

It  means  handling  more  paid  admissions,  because  you  get  them  at  the  breaks  and  avoid 
making  them  stand  up  in  the  back  of  the  theatre  or  in  the  lobby.  This,  too,  is  a  tough  slant 
and  will  be  eased  up  considerably  where  the  rush  occurs  before  the  feature  goes  on. 

Feature  starting  times  should  be  noted  conspicuously  in  your  newspaper  ads,  on  your  programs 
and  most  certainly  in  front  of  the  theatre  or  the  box  office. 


PETE  EGAN  ACTIVE 
AS  EVER  IN  CIVIC 
AFFAIRS  IN  CALGARY 

In  line  with  his  usual  policy  of  actively 
participating  in  all  civic  affairs  of  Calgary, 
Pete  Egan,  manager  of  the  Palace  Theatre 
there,  recently  arranged  a  midnight  show 
for  sole  benefit  of  the  juvenile  sporting  fra- 
ternity. He  chose  a  special  sporting  feature 
for  the  occasion. 

This  is  not  by  any  means  the  first  time 
Pete  has  figured  in  sports  circles  of  his 
town ;  in  fact,  one  of  the  many  side  titles 
he  holds  is  vice-president  of  the  Midget 
Hockey  League.  This  office  and  many 
other  civic  activities  is  one  of  the  reasons 
why  Eagan  and  the  Palace  are  constantly 
before  the  public — a  condition  which  does 
not  hurt  the  box  office  one  iota. 


REALISTIC  ATMOSPHERE  BY  WAUCH! 


Whether  Memphis,  Tenn.,  is  shark- 
minded  or  not  the  good  citizens  got  a  close- 
up  of  the  sea-devils,  even  though  stuffed, 
when  Howard  Waugh,  manager  of  the 
Warner  Theatre  exploited  "Tiger  Shark." 

Colonel  Waugh  did  himself  proud  when 
he  fixed  up  his  front  and  lobby — all  painted 
in  battleship  gray,  with  a  pilot's  house 
rigged  above  the  cashier's  booth.  A  regu- 
lation ship's  wheel  moved  back  and  forth, 
as  if  guided  by  the  pitch  and  roll  of  a  ship, 
and  a  machine  was  hooked  up  to  provide 
a  grinding  sound.  The  accompanying  photo 
shows  the  front,  pilot  house  and  shark 
suspended  in  a  fish  net  from  marquee  roof. 
Other  deep  sea  fish  were  displayed  in  the 
inner  body.  Life  preservers  and  cutout 
heads  of  Robinson  adorned  the  entrance. 


Additional  effort  included  the  red-im- 
imprinting  of  2,000  copies  of  a  radio  weekly 
for  downtown  distribution,  regular  run  of 
advertising,  art  and  stories  and  generous 
mention  in  reviews  and  on  amusement 
pages  of  local  newspapers.  Cards  were 
placed  on  city  street  cars,  advising  people 
to  ride  to  see  "Tiger  Shark"  and  local  taxi 
companies  were  tied  up  for  bumper  cards. 
The  picture  was  further  exploited  through 
distribution  of  packages  of  matches,  with 
copy  reading,  "It's  Matchless — Tiger 
Shark — with  Edward  G.  Robinson,"  etc. 

Howard  certainly  went  in  strongly  for 
marine  effect,  and  did  a  mighty  neat  job. 
All  he  lacked  was  a  dish  of  tunafish  salad 
and  some  sardine  sandwiches.  Best  regards 
to  you  and  your  gang.  Colonel. 


BRINKMEYER  AND  HIS 
ST.  LOUIS  AMUSEMENT 
CO.  HELPED  THE  POOR 

Holiday  activities  among  the  eighteen 
theatres  .operated  in  St.  Louis  by  the  St. 
Louis  Amusement  Company,  according  to 
J.  F.  Brinkmeyer,  president,  included  the 
staging  of  a  number  of  food  matinees  and 
establishment  of  toy  collecting  depots  in 
theatre  lobbies. 

The  first  food  matinees  held  accounted 
for  enough  provender  to  take  care  of  be- 
tween 300  and  400  families  and  subsequent 
shows  yielded  most  satisfactory  returns. 
Two  passes  to  the  theatre  in  question  were 
placed  in  each  basket  of  food.  The  entire 
theatre  personnel,  including  union  em- 
ployees, donated  their  services. 

All  toys,  old  or  new,  collected  by  the 
various  theatres,  were  turned  over  to  St. 
Louis  firemen  to  repair  for  the  free  toy 
shop  conducted  by  the  Board  of  Religious 
Organizations.  The  local  fire  chief  lent  his 
presence  to  these  activities  and  wives  of  the 
firernen  were  on  hand  to  assist  with  collec- 
tion and  distribution.  Everybody  entered 
into  the  spirit  of  the  idea,  which  accounts 
for  the  way  it  turned  out. 

Along  with  much  other  worthy  work  done 
along  these  lines  by  members  of  the  Round 
Table  Club,  Mr.  Brinkmeyer  and  his  asso- 
ciates are  to  be  congratulated  for  the  part 
they  played.  We  will  look  forward  to  hear- 
ing further  word  of  what  he  and  his  several 
managers  are  doing  in  showbusiness. 


CHALMERS  -  COLLINS 
SECURED  MUCH  FREE 
SPACE  IN  NEWSPAPER 

Over  3,000  lines  of  free  space,  to  say 
nothing  of  three  front-page  boxes,  was  se- 
cured by  Jack  Chalmers  and  Ed  Collins, 
of  the  Metropolitan  Theatre,  Houston, 
Texas,  as  the  result  of  a  tie-up  they  made 
with  the  newspaper  for  the  running  of  a 
classified  ad  page  gag  which  entitled  readers 
to  guest  tickets  to  the  theatre. 

The  boxes  and  large  display  ads,  half 
of  the  latter  devoted  to  the  coming  show, 
plugged  the  tie-up  three  days  in  advance. 
The  big  display  ads  ran  on  the  amusement 
page  and  made  others  look  tame  in  com- 
parison. The  gag,  itself,  was  the  usual  one 
with  offer  of  tickets  to  all  who  inserted 
seven-time  classified  ads  in  the  paper  on 
the  chosen  day. 

The  above  was  a  fine  scoop  for  Chalmers 
and  Collins  and  without  a  doubt  focussed 
attention  on  the  Paramount  that  week.  We 
are  mighty  glad  to  include  word  of  their 
activities  in  this  department  and  hope  they'll 
find  time  to  send  along  further  information. 
What  say.  Jack  and  Ed? 


58 

WALLY  CALDWELL  PUT 
OVER  GOOD  CAMPAIGN 
FOR  DRESSLER-MORAN 

We  note  that  Wally  Caldwell,  manager 
of  Loew's  Valentine  Theatre,  Toledo,  dis- 
played his  usual  adeptness  in  the  matter  of 
securing  permission  from  city  authorities 
for  the  placing  of  a  28  by  5  foot  "Prosper- 
ity" banner  over  the  principal  street  inter- 
section in  the  city.  The  accompanying 
photo  bears  out  our  statement. 

Additional  exploitation  on  the  picture  in- 
cluded sticking  of  "Prosperity  Stickers"  on 
windows  of  300  taxicabs  and  other  autos; 
stuffing  of  "Prosperity  Bonds"  in  packages 
handed  out  and  delivered  by  a  number  of 
stores;  distribution  of  "Bonds"  and  "Stick- 
ers" by  girls  wearing  slickers  covered  with 
Stickers;  Bonds  and  Stickers  attached  to 
garments  delivered  from  62  branches  of  a 
dry  cleaning  company;  tie-ups  with  mer- 
chants for  32  downtown  windows;  tie-up 
with  Postal  for  display  of  messenger  boy 
posters  in  important  downtown  '  windows ; 
Prosperity  streamers  on  windows;  special 
three-sheet  poster  art  sign  in  lobby  two 
weeks  in  advance  and  currently  in  empty 
store;  distribution  of  bonds  and  stickers  in 
parking  areas  and  garages ;  and  an  aggres- 
sive newspaper  advertising  campaign  that 
.yielded  a  considerble  amount  of  gratis  art 
and  stories,  both  local  and  out-of-town. 

A  unique  little  gag  which  we  propose  to 
set  apart  from  the  above  produced  a  number 
of  excellent  publicity  stories  and  a  vast 
amount  of  word-of-mouth  advertising.  Cald- 
well circulated  what  he  called  a  "Prosperity 
Dollar,"  identified  by  a  cellophane-protected 
rectangle  of  light,  durable  fabric.  Anyone 
receiving  this  dollar  was  asked  to  imme- 
diately place  it  back  in  circulation  again  and 
for  so  doing  obtain  free  a  guest  ticket  to 
the  show.  A  tie-up  was  made  with  a  local 
newspaper  to  follow  the  progress  of  the 
bill  and  award  the  guest  tickets.  In  two 
days  the  dollar  figured  in  16  sales  and  in 
13  downtown  stores  and  accounted  for 
$11.17  worth  of  merchandise.  Readers  will 
recall  that  one  of  the  so-called  "white  rab- 
bits," introduced  at  the  National  Capitol 
as  a  means  of  solving  the  depression,  was 
based  upon  the  somewhat  similar  scheme 


of  placing  in  circulation  amounts  of  fiat 
money  to  be  stamped  with  a  Government 
stamp  each  time  it  changed  hands  and, 
finally,  to  be  redeemed  at  face  value.  While 
particularly  adapted  to  "Prosperity,"  it 
would  appear  that  this  gag  might  be  used 
with  other  pictures.  As  far  as  we  know 
it's  original  in  this  form. 

As  usual,  we  can  chalk  up  a  thorough  and 
effective    campaign    for    Wally  Caldwell. 


MOTION    PICTURE  HERALD 


Chas.  Keyser's  Striking 
Lobby  Display  Captured 
Plenty  of  Attention! 


The  striking  and  effective  lobby  display 
pictured  above  was  engineered  by  Charlie 
Keyser,  manager  of  the  Majestic  Theatre, 
Mansfield,  Ohio,  and  used  as  advance  ex- 
ploitation on  "Dark  House." 

No  cost  was  involved  aside  from  painting 
of  the  house  set  piece.  The  life-size  dummy 
was  promoted  from  a  local  department 
store,  with  a  few  added  pieces  of  clothing 
and  face  made  over  with  putty. 

Send  Us  More! 

We  agree  with  Keyser  that  this  unique, 
grotesque  display  must  have  captured  at- 
tention from  patrons  when  they  entered  the 
lobby  and  we're  sure  that  other  Round 
Tablers  will  be  likewise  impressed.  This  is 
Keyser's  first  contribution  to  the  Club  and 
we'll  hope  to  receive  many  other  communi- 
cations from  this  energetic  showman.  He 
has  been  associated  with  Publix  and  the 
Warner  Brothers  for  the  past  eleven  years 
and  knows  his  way  'round.  We're  glad  to 
welcome  him  as  a  new  member. 


JAMES  CHERRY  PUT 
OVER  STUNT  DURING 
BIG  FOOTBALL  GAME 

Effective  publicity  was  secured  down  in 
Dallas,  Texas,  on  "Smilin'  Through"  when 
James  Cherry,  manager  of  the  Palace  Thea- 
tre, arranged  for  a  parade  between  halves 
of  the  recent  football  game  between  two 
prominent  universities.  The  paraders  car- 
ried a  large  banner  bearing  the  title  of  the 
picture  in  large  letters. 

Other  efforts  included  tie-ups  with  a  num- 
ber of  shops  on  the  college  campus;  radio 
announcements  advance  and  currently,  and 
another  tie-up  with  an  exclusive  hotel  to 
carry  sales  copy  concerning  picture  on 
menus.  A  life-size  reproduction  of  Norma 
Shearer  wearing  a  real  period  gown  was 
used  in  the  hotel  lobby. 

Okay,  James,  we'd  like  to  have  some  more 
accounts  of  your  interesting  activities,  so 
keep  us  posted ! 


January    21,  1933 

WALTER  MORRIS  WAGED 
A  GOOD  CAMPAIGN  ON 
CHAIN   GANG  PICTURE 

The  excellent  and  aggressive  work  being 
done  by  managers  below  the  Mason-Dixon 
Line  on  "I  Am  a  Fugitive"  is  further 
brought  to  light  in  the  campaign  made  by 
Walter  Morris,  manager  of  the  Broadway 
Theatre,  Charlotte,  N.  C. ;  particularly  com- 
mendable are  these  instances  when  the 
delicacy  of  presenting  a  picture  with  such 
a  theme  in  a  section  on  record  as  sponsor- 
ing convict  labor  is  taken  into  considera- 
tion. 

Morris  started  his  work  with  a  series  of 
four  trailers,  advance,  special  and  regular 
sound.  Ushers  and  doormen  were  garbed 
in  convict  clothing  and  hand  painted  cut- 
outs, nine  feet  high,  were  placed  in  the 
lobby  in  advance  and  currently  in  vacant 
store  windows. 

A  letter  was  sent  to  the  American 
Legion  headquarters  in  the  city,  touching 
on  the  ex-veteran  angle  of  the  picture  and 
urging  that  every  member  see  the  show. 
It  happened  that  the  picture  played  at  elec- 
tion time  and  20  newsboys  distributed  hand- 
bills on  returns,  at  the  same  time  making 
distribution  of  2,000  heralds  on  the  picture. 
A  tie-up  was  made  with  a  prominent  gown 
shoppe  for  a  window  on  "Glenda  Farrell 
Gowns." 

Bill  posting  included  twenty-six  24's; 
twenty-one  6's ;  one  hundred  and  twenty- 
nine  3's  and  fifty  window  cards,  all  in 
choice  locations  in  the  city  and  a  nearby 
town  drawn  upon  by  the  theatre.  News- 
paper advertising  was  sensationally  pre- 
sented, and  in  addition  to  a  classified  gag 
whereby  guest  tickets  were  given  for  in- 
serting ads,  this  phase  of  the  campaign 
yielded  many  inches  of  free  story  and  art 
space. 

Another  stunt  that  lent  to  the  presentation 
of  the  pictures  was  the  use  of  a  phono- 
graph record,  locally  made,  before  each 
showing,  outlining  the  present-day  predica- 
ment of  the  author  of  the  story.  Usher 
cards,  bearing  the  personal  endorsement  of 
"your  usher,"  were  distributed  in  advance. 
Street  cars  and  taxis  were  utilized  for  cards 
and  tire  covers  in  the  advance  campaign. 


The  accompanying  photo  shows  the  chain 
and  stone  effect  fashioned  for  the  front  and 
cashier's  booth. 

Morris  is  doing  good  work  down  in  Char- 
lotte, according  to  reports,  and  the  above 
campaign  is  typical  of  his  aggressive  efforts. 


January    21,  1933 


MOTION    PICTURE  HERALD 


59 


TECHNCrOGICAL 


3\ 


Mm 


The  BLUEBOOK  School 

By  F.  H.  RICHARDSON 

BLUEBOOK  SCHOOL  QUESTION  NO.  156.— (A)  Dale  Danielson  asks  why  25-cycle  flicker  is  more  noticeable 
than  are  two-wing  shutter  blade  interruptions  at  nornnal  projection  speed.  You  are  Invited  to  set  forth  your  views. 
(B)  Tell  us  just  what  a  watt  represents  and  why  it  represents  it.  (C)  In  connection  with  Section  A  of  this  question, 
tell  us  just  why  rapidity  of  light  interruptions  has  an  effect  on  flicker.  (Look  out!  This  has  to  do  with  the 
human  eye.) 


Answer  to  Question  No.  150 


Question  No.  150  zvas:  "(A)  Explain  just 
how  two  and  three-phase  current  is  produced. 

(B)  How  is  tivo-phase  usually  transmitted? 
Three-phase?    In  this  we  rejer  to  the  wiring. 

(C)  Should  you  attach  a  wire  circuit  half  a 
mile  long  to  a  one-volt  battery,  the  wires  com- 
pletely insulated  from  earth  arid  from  each  other 
would  they  show  one-volt  pressure  at  any  point 
in  their  length?  (D)  Suppose  you  connect  the 
positive  of  one  battery  or  dynamo  to  the  nega- 
tive of  A  second  one  of  similar  characteristics, 
what  would  such  a  connection  be  called  and 
what  would  be  its  effect?  Suppose  you  con- 
nect the  two  negatives  and  the  two  positives 
together  and  connect  the  combination  to  a  cir- 
cuit, what  is  the  combination  called  and  what 
would  be  its  effect? 

We  have  the  correct  answers  in  hand  from 
the  following:  T.  Van  Vaulkenburg,  Lester 
Borst,  S.  Evans  and  C.  Rau,  G.  E.  Doe,  J. 
Wentworth,  Dale  Danielson,  C.  Ray  and  T. 
Taylor,  M.  Simms  and  O.  L.  Daris,  Bill  Doe, 
D.  L.  Sinklow,  D.  Singleton  and  J.  B.  Buck- 
ley, S.  D.  Love  and  W.  Love,  M.  H.  Lonberger, 

G.  Tinlin,  M.  Spencer  and  D.  T.  Arlen,  M.  D. 
Oleson  and  J.  B.  Malley,  D.  L.  Mason  and  J. 
T.  Ballinger,  H.  D.  Schofield,  L.  Hutch  and 

D.  Goldberg,  J.  Cermak,  R.  D.  Konley  and 
S.  Maybe,  R.  Singleton  and  M.  L.  George,  G. 
Farmann,  L.  G.  Gregeson  and  J.  Hendershot,  D. 
Anderson,  P.  L.  Danby,  J.  Williams,  T.  Mc- 
Gruder,  H.  B.  Coates,  P.  K.  Daniels  and  P.  L. 
Day,  L.  D.  Simmons,  T.  M.  Vinson  and  D.  K. 
Ormie,  R.  S.  Allen  and  T.  N.  Williams,  D.  V. 
Peterson,  H.  Edwards,  B.  Jones,  O.  L.  Evans, 

E.  Rymer  and  B.  L.  Tanner,  D.  L.  Kurts  and 
S.  Howard,  A.  Bailey,  N.  McGuire,  T.  Davis 
and  D.  Lambert,  J.  Hendershot,  H.  Rogers, 
D.  J.  Purder,  O.  Allbright,  D.  R.  Peters  and 
D.  Holler,  D.  L.  Blinkendorfer,  D.  Little  and 
J.  H.  Rathburn,  E.  Harlor  and  G.  Harrison, 

H.  Pilson  and  D.  L.  Danielson,  P.  L.  Jensen 
and  A.  Ilks,  T.  Davis  and  T.  Lambert,  G.  K. 
Bergec  and  H.  R.  Baldwin,  L.  M.  Richards, 
B.  L.  Banning  and  L.  Jones,  R.  L.  Mitchel,  D. 
Michelson,  M.  Spencer  and  D.  T.  Arlen,  F.  F. 
Franks,  D.  D.  Davis  and  L.  Thomas,  J.  L. 
Hanson  and  F.  Hranson,  M.  R.  Davis,  R.  D. 
Oberleigh  and  J.  Lansing,  L.  Grant  and  R. 
Geddings,  B.  Sappert,  D.  Emmerson,  A.  Breas- 
ton  and  D.  Haber,  R.  Wheeler  and  R.  Suler, 
P.  Jackson  and  B.  Diglah,  P.  R.  Fox,  B.  L. 
and  H.  D.  Palmer,  D.  U.  Granger,  M.  Hender- 
son and  L.  B.  Rubin  and  M.  B.  Greig. 

Wo  will  listen  to  Messrs.  Evans  and  Rau  on 
Section  A.  They  say,  "Two  and  three-phase 
currents  are  usually  generated  on  specially 
wound  two-phase  and  three-phase  alternators. 
The  two-phase  alternator  has  two  independent 
windings  displaced  along  the  armature  by  an 


angle  corresponding  to  one-quarter  of  a  cycle, 
while  the  three-phase  alternator  has  three  equal 
windings  on  the  armature,  spaced  equi-distant 
apart." 

(B)  G.  E.  Doe  says,  "The  usual  and  best 
method  for  two-phase  transmission  is  by  means 
of  two  separate  circuits.  It  may  be  done  by 
using  three  wires,  the  central  one  employed  for 
the  return  of  both  currents,  or  'phases.'  This 
latter  method  is  not  usually  favored  as  it  in- 
creases the  chances  for  trouble  through  shorts 
and  grounds  sufficiently,  in  the  opinion  of  most 
users  and  electricians,  to  more  than  counter- 
balance the  saving  in  wire  and  installation 
labor." 

(C)  Hutch  and  Goldberg  say,  "Assuming  the 
wires  to  be  of  ordinary  commercial  copper, 
there  would  be  a  theoretical  drop,  but  if  nothing 
were  attached  to  them  except  the  voltmeter, 
which  as  we  all  know  consumes  almost  no  cur- 
rent, we  doubt  if  there  would  be  any  drop  which 
could  be  measured  by  any  except  a  more  deli- 
cate instrument.  In  other  words,  while  there 
would  be  a  theoretical  and  an  actual  drop  in 
voltage,  it  would  not  show  on  any  ordinary 
voltmeter,  hence  for  practical  purposes  we 
would  hold  no  drop  to  appear." 

I  am  not  quite  certain,  but  I  believe  this  re- 
ply to  be  correct.  Since  the  entire  length  of 
wire  would  certainly  be  charged  with  full  volt- 
age, and  the  instrument  would  not  use  sufficient 
current  to  set  up  appreciable  resistance,  I  am 
unable  to  see  where  there  could  possibly  be 
any  appreciable  drop  under  the  conditions  set 
forth.  I  haye  been  unable  to  find  any  data 
covering  this  point.  Will  some  of  our  electrical 
experts  be  good  enough  to  give  us  the  scien- 
tifically correct  dope  on  this  item? 

(D)  Lester  Borst  says,  "Connecting  two  bat- 
teries or  dynamos  as  described,  the  effect  would 
be  a  'series  connection.'  The  voltage  would  be 
doubled  at  the  outer  terminals  or  wires  con- 
nected thereto.  It  would  be  half  that  amount 
between  either  outer  wire  and  the  wire  con- 
nected to  the  inner  terminals.  The  second  con- 
nection named  would  be  what  is  known  as  a 
'multiple  connection.'  Its  effect  would  be  to 
double  the  amperage,  or  in  other  words,  to  add 
the  amperage  output  of  the  two  power  sources 
thus  connected.  The  voltage  would  not  be  al- 
tered but  would  be  that  of  either  power  source 
separately." 

While  the  answers  hover  around  a  thousand 
a  week,  and  I  find  them  something  more  than 
ample  work,  or  would  but  for  the  fact  that  so 
many  of  them  can  be  discarded  with  only  a 
sketchy  examination,  still  there  should  be  at 
least  10,000  instead  of  one.  Frankly  I  don't 
quite  know  what  I  would  do  if  there  were,  but 
I'd  manage  somehow,  for  I  know  the  "school" 


ir,  doing  lots  of  good.  Many  projectionists  read 
the  questions  each  week  and  wait  for  the 
answers,  but  that  is  not  the  way  to  get  the 
greatest  amount  of  good  out  of  such  a  thing. 
As  I  have  said,  making  a  real  effort  to  dig 
up  correct  answers  serves  to  fix  the  matter 
in  your  mind.  Come  on  in !  The  water  may 
be  rough,  but  it's  fine  nevertheless. 


Dr.  Mees'  New  Device  To  Film 
In  Dark  With  Infra-Red  Ray 

Members  of  the  Science  Forum  of  the 
New  York  Electrical  Society  last  week 
heard  a  description  of  a  device,  developed 
by  Dr.  C.  E.  K.  Mees,  director  of  the  re- 
search laboratories  of  Eastman  Kodak,  for 
the  taking  of  photographs  in  absolute  dark- 
ness by  means  of  "invisible  light"  generated 
by  the  heat  waves  of  ordinary  electric  flat- 
irons  attached  to  the  regular  house  current. 

The  device  is  the  latest  development  by 
Dr.  Mees  in  the  art  of  infra-red  ray  photog- 
raphy. The  heat  waves  of  the  flat-iron  con- 
tain infra-red  rays,  located  just  beyond  the 
visible  red  light  of  the  spectrum.  A  special 
photographic  film,  sensitive  to  infra-red,  is 
all  the  equipment  said  to  be  necessary  in 
addition  to  the  hot  flat-irons. 


Largest  Screen  in  Music  Hall 

The  world's  largest  motion  picture  screen 
has  been  installed  in  the  Radio  City  Music 
Hall,  converted  to  a  combined  picture  and 
vaudeville  policy.  The  screen  measures  70 
by  40  feet  and  has  a  surface  area  of  2,800 
square  feet.  The  RKO  Roxy  screen  is  60 
by  30  feet. 


Bell  &  Howell  Has  New  Device  " 

Bell  and  Howell,  Chicago  equipment 
manufacturer,  has  introduced  a  new  Char- 
acter Title  Writer,  for  use  with  the  com- 
pany's Filmo  cameras,  in  amateur  picture- 
making.  Animated  titles  are  possible  with 
the  newly  developed  title  writer. 


William  Rightmire  Dies 

William  H.  Rightmire,  76,  actor,  and 
said  to  be  partly  responsible  for  the  begin- 
ning of  Clara  Bow's  acting  career,  died  last 
week  in  Long  Beach  Hospital,  Long  Island. 


60 


MOTION    PICTURE  HERALD 


January    2  1,  1933 


THE  I^ELEASE  CHART 


II, 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the 
distributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1932,  unless  otherwise  specified 


ALLIED  PICTURES 


Features 

Running  Time 

TitI*  Star  Ral.  Date      Hinutas  Reviewed 

A   IMan'i  Land   Hoot  Gibson-Marion    Siiililng..  .Juno    II  65  June  II 

Baling  Paint  Tba   Hoot  Gibson-Helen  Foster   July    IS  70  July  23 

Cawboy   Ceuaiallar   Hoot  Gibson-Sheila   Manners  Oct.    15  63  Oct.  8 

latnider,   Tba   Monte  Biue-Lila  Lee   Dee.    26  69.. Jan.  I4,'33 

Iroa  Master.  Tba   Llla  Lee-Reoinald   Denny  Nav.     1  69.,.. Dee.  10 

Oflcer   13  Monte  Blue-Liia  Lee   Nov,    2t  67  Dec.  3 

Parisian  Ramaaea,  A   Lew  Cody-Marion  Siiilling  Oct.     1  77  Sept.  17 

Stoker.  Tba   Monte  Biua-Dorotliy  Burgess..  .June    IS  70  June  25 

Unholy   Lav*   H.   B.  Warner-Llla  Lee  June     1  78.... July  9 


Coming  Feature  Attractions 


A  Shriek  la  th*  Night  

Anna  Karenlna   

Beyond  the  Law   

Boots  of  Destiny   Hoot  Gibson 

Davy  Jones'  Locker   

Dude    Bandit,    The  Hoot  Gibson 

Eleventh  Commandment   

Midnight  Alarm   

Nestors,    Tba   Monte  Blue 

Pullman  Car   

Red  Kisses   

Silk  Trimmed   

Slightly  Used   

Sphinx,  The   

Three  Castles  

Valley  af  Adventure.  Th*  Monte  Blue 

Without  Children  


FIRST  NATIONAL 

Features 

Title  Star  Rei, 

Cabin  in  the  Cotton   Richard  Barthalmats   Oct 

Central    Park   Joan   Blondoll   Dec, 

Crash,    The   Ruth  ChattertoD   Oct 

Crooner   David  Manners   Aug, 

Or.  X   Lionel   Atwill-Fay  Wray  Aug. 

Frisco  Jenny  Ruth  Chatterton   Jan. 

Life  Begins   Loretta   Young-Erie   LIndaa, , ,  .Oct 

Love  Is  a  Racket  Douglas   Fairbanks,   Jr  June 

Match  King.  The   Warren  Wllliam-LIII  Danlta.,  .Dec. 

Silver    Dollar   Edward  G.  Robinson   Dee, 

Tenderfoot   The   Joe   E.   Brown  June 

They  Call  It  SId  Loretta   Young-Geo.    Brent  Nov. 

Three  on  a   Match  Biondell-Wllllam-Dvorak-Oavl*,  .Oct 

Tiger   Shark   Edward  G,  Robinson  Sept 

Waek-End  Marriage   Loretta  Young-Norman  Foster. ,, July 

You  Said  a  Mouthfur  Joe  E,  Brown   Nov. 


Running  Time 
Date      Minutes  Reviewed 

IS  78,,,, Sect  la 

10  55,,,, Nov.  19 

8  6S,...S*Dt  17 

20...... ..68. ...Am,  • 

27              77....  June  II 

I4.'33          76....  Dec.  17 

1  72,... Ami,  is 

25  72  Jul*  It 

31  79....  Dec.  17 

24              78....  Nav.  B 

18  70.. ..May  28 

5  74...,Saat  3 

29              64..., Oct  I 

24  80.,,.  Aug.  27 

9  6«....JuBa  II 

26  72., ..Nav.  It 


Coming  Feature  Attractions 


Running  Tine 
Ral,  Data      Minutes  Review** 

.Feb.  25,'33  


Title  Star 

Blondle  Johnson   Joan  Biondell-Chester  MmtIs 

Central  Airport   Richard  Barthelmess  

Elmer  the  Great  Joe  E.  Brown  

Employees  Entrance   W,  WIlliam-Loretta  Yauag  Feb, 

Ex-Lady   Bette  Davis-Gen*  Raymand  

Mind  Reader,  The  Warren  Wlliiam-C.  Cunmlngs  

She  Had  t*  Say  Yes  Loretta  Young-Lyla  Taibet  

20,000  Years  In  Sinn  Sing. ..Bette   Davis-Spencer  Traey  Feb,  l,'33.,,,8l 


ll,'33  75.,.  .  Dec.  24 


.Nov. 


ARTCLASS  PICTURES 


Running  Time 
Date      Minutes  Reviewed 

I5,'33  


15  78....  July 

6.'33  SO,,..  Nov, 

6  64   


4, 

18. 

15, 
31. 
IS. 
26. 


.67,,  Jan,  14,'33 


Features 

Running  Time 

Title  Star  Rei.  Date      Minutes  Reviewed 

Night  Rider.  The   Harry   Carey   June   72  

They  Never  Come  Back  Regis  Toomey-Derothy  Sebaatlas .May   63  June  it 

COLUMBIA 

Features 

Title  Star  Rei, 

Air  Hostess   Evaiyn   Knaop-Jamet  Murray- 

Thelma  Todd   Jan. 

American  Madaett   Walter    Huston-C.  Cummings- 

K.    Johnson   Aug. 

Bitter  Tea  af  QeMral  Yes.. .,8.  Stanwyck-Nil*  Aether   .,Jan, 

By  Whose  HandT  Ben  Lyon-Barbara  Weeks  July 

Daeeptioa   Leo  Carrilio-Barbara  Weeks- 
Nat  Pendleton   Nov. 

Forbidden   Trail   Buck  Jones- Barbara  Week*  Nov. 

Hello   Troable   ..Buck   Jones-Llna   Basauette  July 

Last  Maa.  The   ...,,Chas,  Bickford-C,  CunnQiiii*,.,Aug, 

Man  Against  Waaaa  Jack  Hoit-Llllian  Miles   Nov. 

McKenna  af  the  Mounted  Buck  Jones-Greta  Granstedt....Aug. 

Night  dub  Lady,  The  Adolphe  Meniou-Mayo  Methat- 

Skeets  Gallagher   Aug. 

Night  Mayer.  Th*   Lee  Traey-Evatyn  Knapp  Aug. 

N*  More  Orchids   Carole  Lombard-Lylo  Talbat. , , ,  Nov. 

Speed   Demon  Wm.  Collier.  Jr.-Joan  Marsh... Nov. 

Sporting  Age,  Thi*   Jack  Holt-Evalyn  Knapp  Sept, 

That's  My  Boy   R,   Cromwell-Dorothy  Jordaa- 

Mae  Marsh   Oct 

Vanity  Street   C.   BIckford-Helen  Chandler  Oct 

virtue  Carole  Lombard-Pat  O'Brien,,  .Oct 

War  Correspondent   Jack  Holt-Ralph  Graves-Llla 

Lee   July 

Washington  Marry  Ga  Round..  Lee  Traey-C.  Cummlngs   Oct 

Western  Code,   The   Tim  McCoy-Nora  Lane  Sept 

White   Eagle   Buck  Jones-Barbara  Weeks.,,,  .Oct 

Coming  Feature  Attractions 

As  the  Devil  Commands  Alan    Dinehart-Nell  Hamllton- 

Mae  Clarke   

Beneath  the  Sea   Ralph  Bellamy   

Brand   Inspeotor,  The  Tim    McCoy- Florence  Britton  

Brief   Moment   Barbara  Stanwyck   

California  Trail,  The  Buck  Jones-Helen  Mack   

Child  of  Manhattan   John  Boles-Nancy  Carroll  

Cornered   Tim  McCoy   

Destroyer,  The   

End  of  the  Trail,  The  Tim  McCoy-Luana  Walters   

Fever   Jack   Holt-Lillian  Bond   

Fighting  for  Justice  Tim  McCoy-Joyce  Comoton  

Forgotten    Mao,    The  Jack  Holt  

Hurricane  Deck   ..  Jack  Holt   

Lost  Valley   Buck  Jones   

Man  ef  Action  Tim  McCoy-Caryl  Lincoln  Jan.  20.'33, 

Mfke 


27. 
19. 
25. 
S. 
IS, 

6, 

15. 
25. 

25. 
15. 
16, 

7. 


.67   

.71.... Sent  24 

.68.,,,  Dec,  10 

.66   

.68  Sent  3 

.68  Dec.  3 

.74....  Nov.  19 

.65.,..  Nov.  26 

..67  Oct  IS 

,.7l.,,.Dec,  3 

,67,,,. Oct  29 

.69,,,.  Nov,  5 

,77  Aug.  20 

.78... Oct  I 


.67.... Oct.  I 


Obey  the  Law   ,  Leo  Carrlllo-Lols  Wllson-Dlckis 

Moore   Jan.  20,'33. 

Parol*   Girl   Mae  Clarke-Ralph  Bellamy   

Pearls  and  Emerald*   

Rules  for  Wives   

So  This  Is  Africa  Bert   Whoeler-Robt  Woolsay- 

Raauel  Torres   

State  Trooper   Regis  Teomey-Evalyn  Knapp  

Sundown  Rider,  The  Buck   Jonas-Barbara  Weeks...  

Traasen   ,.   Buck  Jenes-Shlrley  Grey  

Wild  Stallion   Wm.  Jannoy-Derothy  Appleby  


FIRST  DIVISION 

Features 

Running  Time 

Title  Star  Rei.  Date      Minutes  Reviewed 

Condemed  to  Death  Arthur  Wontner   Sent.  IS  70  July  23 

Goona    Goona     Nov.    25  65  Aug.  27 

Monte   Carlo   Madness   Sari   Marltza   Sept.   15  64  June  II 

Ringer.    The   Franklyn  Dyall   Sept   15  60  June  II 


17  

27  

18  

7  

4  

1S.'3S,, 


SI,, 

30,. 
25.. 
25,, 
4,. 


FOX  FILMS 

Features 

TlUe  Star  Rei. 

Almost  Married   Violet  Hemlng-Ralph  Ballaniy- 

Alexander   KIrfcland   July 

Call   Her  Savage   Bow-Owtloy-Todd- Roland   Nov. 

Chandu,    The    Magielaa  Edmund    Lowe-Bela  Lugatl- 

.. Irene  Ware   Sept. 

Congorllla   Mr.  &  Mrs.  Martin  Jehinat...Aug. 

Down  to  Earth  Will  Rogers-Irene  Rich  Sept. 

Face  In  the  Sky  Spencer  Tracy-Marian  NIzon-  ..Jan. 

Stuart  Erwin   

First  Year,  The   Gaynor-Farrell   July 

Golden  West  The  Gee.    O'Brien-Janet  Chandler* 

Marlon  Burns  Oct 

Handle   With   Care  Jas,  Dunn-Boots  Mallory   Dee, 

Hat  Check  Girl  Sally  Ellers-Ben  Lyon   Sent 

Me  and  My  Gal   Joan  Bennett-Spencer  Traey...  Dee, 

Painted   Woman,  The  P.  Shannon-Spencer  Tracy-Wm. 

Boyd   Aug. 

Passport  to   Hell,   A  Ellssa    Landl-Paul  Lokai-A 

KIrkland-Warner  Oland   Aug. 

Rackety   Rax   Victor  McLaglen-Grota  Nlstan- 

Nell   O'Day   Oct 

Rebecca  of  Sunnybrook  Farm.. Marian  NIxon-R.  Bellamy  July 

Robbers  Roost   George  O'Brien-Maureen 

O'Sulllvan   Jan. 

Second  Hand  Wife  Sally  Eilers-Ralph  Bellamy  Jan. 

Sherlock    Holmes   Cllve  Brook-Miriam  Jordan  Nov 

Six  Hours  to  Live  Warner  Baxter-John  Boles-Mir- 
iam Jordan   Oct 

Tess  of  the  Storm  Country. ,,  Janet  Gaynor-Chas.  Farrsll  Nov. 

Too^Busy  To  Work  Will  Rogers-Marian  Nixon  Nov. 

Wild  Girl   Joan   Bennett-Charles  Farrell- 

Ralph  Bellamy   Oct  9  

Coming  Feature  Attractions 

Broadway   Bad   Jean  Blondoll  •  Ginger  Roger* 

RIcardo  Cortez   Fab,  I2.'SS., 

Cavalcade  Cllve  Brook-Olana  Wynyard  

Danoereusly   Your*   Miriam  Jordan-Warner  Baxter., , Jan.  29,'33,. 

Giant  Swing,  The   RIcardo  Cortez-Norman  Foster  

Hot   Pepper   Victor  McLaglen- Edmund  Lewe- 

Lupe  Valez-EI   Brendel   Jan,  22,'S3. 

I  Am  Guilty  of  Love   Boots   Mallory-A.  Kirkland  

Infernal    Machine,   The  Genevieve  Tobln-Chester  Morris- 
Alexander    Kirkland   Feb.  S,'33,, 

Man-Eater   Marion  Burns-Kane  Richmond  

Paddy,  The  Next  Best  Thing.. Janet  Gaynor   

Sailor's  Luck   James  Dunn-Sally  Eilers   

Smoke  Lightning   George  O'Brien-Nell  O'Day  Feb.  I9,'33.. 

State  Fair   Janet   Gaynor-Will  Rogers-Low 

Ayres-Sally  Eilers-Norman 

Foster- Frank  Craven   

Walking    Down   Broadway.. ..  .James  Dunn-Boots  Mallory- 

Zasu   Pitts- Minna  Gombell  

Zoo  In  Budapest   Gene  Raymand- Loretta  Young,.  


Running  Time 
Date     Minutes  Reviewed 


.51  .. 
.88... 


.Dee. 


..74,.,. Seat  17 
,.72,,,,Jiriy  - 


..7S,, 


_  It 

July  23 


.89.... July  2» 


.74,,., Get. 
.7S,,,,Dee  _ 
84,,.. Seat  24 
17 


IS 
24 


21,.., 

14  

23  

3  

8,'3S. 
I,'33. 
6  

16  

20  

13  


.,78,.,.  Dec, 

...72.... Aug. 

,  ..75.... Sett 

,  ..7S,.,,Oot 
, ,.80..,, July 


IS 


2» 

16 


.64 


,  Nov.  26 


.  .80.,,,O«t  2t 

,75,,..  Nov.  26 

.70..,.  Nov.  12 

.74.... Oct  S 


FREULER  FILM  ASSOCIATES 

Features 


Title 

Fighting  Gentleman, 


Star 

The  Wm.  Collier,  Jr.-Josephlne 

Dunn-N.Meorhead   Oct 

Forty-Nlnors.    The  Tom  Tyler   Oct 

Gambling  Sax   Ruth  Hall-Grant  Wither*  Nov. 

Penal  Code,  The  Regis  Toomey-Helen  Coban  Dee. 

Savage    Girt,    The  Rochelle  Hudson-Walter  Byron.. Dee. 

When  a  Man  Rides  Alone  Tom  Tyler   Jan, 


Running  Time 
Ret,  Date      Minutes  Reviewed 


7  

28  

21  

23  

5  

15,'33. 


.,65, 
..59 
...65 


,,Oet  IS 


Coming  Feature  Attractions 


Black  Cat,  The  

East  of  Sudan  

Green  Paradise   

Kiss   of   Araby  Maria  Alba-Walter  Byron   Jan,  3I,'33, 

My  Wandering  Boy  

Red  Man's  Country  

Silent  Army.  The  

Sisters  of  the  Follies  


January    21,  1933 


MOTION    PICTURE  HERALD 


6! 


(THE  RELEASE  CHART— CONT'D ) 


MAJESTIC 

Features 

Running  Time 

Title  Star  Rei.  Date      IHinutes  Reviewed 

Crusader,  Tiie   Evelyn  Brent-H.  B.  Warner  Oct.      1  72. ...Oct  8 

Gold   Jack  Hoxle-Alice  Day   Sept   15  53   

Hearts  o(   Humanity  Jean  Hersliolt-Jackie  Searl   Sept.     1  70  Sept.  24 

Law  and   Lawless  Jack   Hoxie-Hilda   Merene   Nov.  30  

Outlaw   Justice   Jack  Hoxie-Dorothy  Gulliver  Oct      1  61   

Pliantom    Express.   The  Sally  Blane-Wm.  Collier.  Jr  Sept   15  70  Sept  24 

Unwritten   Law.   The  Greta  Nissen-Skeets  Gallaaher.. .  Nov.  IS  

Vampire  Bat  The   Lionel  Atwill-Fay  Wray   Jan.    2I.'33  67   

Coming  Feature  Attractions 

Public  Be  Damned,  The  

Sing.   You  Sinner  Jan.  3I,'33  

Via   Pony    Exprast   Jack  Hoxie-Marceiine  Day   Jan.  15.33  

Woman   in  the   Chair,   Thi  Feb.  I5,'33  


MAYFAIR  PICTURES 


Features 

Running  Time 

Title  Star  Rei.  Date      Minutes  Reviewed 

Alias   Mary  Smith   Gwen  Lee-John  Darrow   July  15  

Behind  Jury  Doors   Helen  Chandier-Wm.  Collier,  Jr.. .Dee.     1  67   

Gorilla  Ship,   The  Ralph  ince-Vera  Reynolds  June    II  06  Aug.  27 

Heart  Punch   Marion  Shillins-L.  Hughes  Oct    15  64  Oct  29 

Her  Mad  Night   Irene  Rich-Conway  Tearit   Oct. 

Malay  Nights   John  Mack  Brown-D.  Burgess- 
Ralph    Inc   Nov. 

Midnight  Morals   Beryl   Mercer-Chas.  Delaney- 

Gwen  Lee   Aug. 

Midnight   Warning   William   Boyd'ClaudIa   Dell  Nov. 

No    Living    Witness   Barbara    Kent-Gilbert    Reland..  .Sept.   15  65.  ...Sept  17 

Sister  to  Judas  Claire   Windsor-John    Harron. .  . . Jan.  I,'33  

Tangled    Destinies   Lloyd   Whitloek-Doris   HIM  Sept  I  

Temptation's   Workshop   Helen    Foster-Tyrell    Davis  June  20  

Trapped  in  TIa  Juana   Edwina  Booth-Duncan   Renaldo.  .Aug.  15  

Widow   In   Scarlet   0.   Revier- Kenneth  Harlan  July     1  58. ...July  23 


I.... 
I.... 


I... 
15. 


.67.... Oct  29 


...61. ...Aug.  13 


METRO-GOLDWYN-MAYER 


Title  Star  Rei.  Date 

Blondle  of  the  Follies........  Marlon  Davles-R.  Montgomery  ...Aug.  20. 

Divorce  In  the   Family  ..Jackie  Cooper   Aug.  27. 

(Reviewed  under  the  title  "After  Divorce") 

Downstairs   John  Gilbert   Aug.  6. 

Faithless   T.  Bankhead-R.  Montgomery  Oct.  IS. 

Fast    Life   William  Halnes-Madgs  Evans. ..Dee.  16. 

Flesh   Wallace  Beery- Karen  Morley- 

Rleardo  Cortez   Dee.  9. 

Grand    Hotel   Garbo-John  Barrymor*   Sept  II. 

Kongo   Walter  Huston- Lupe  Velez  Oct  I. 

Mask  of  Fu  Manchu.  The. ...Boris    Karloff   Nov.  S. 

Pack  Up  Your  Troubles  Laurel    &    Hardy   Seit.  17. 

Payment   Deferred   M.  O'Sulllvan-C.  Laughtoa  Oet  8. 

Prosperity   Dressier- Moran   Nov.  18. 

Rasputin  and  the  Empress  Ethel.  John  and  Lionel  Barry- 
more   Dee.  23. 

Red   Dust   Clark  Gable-Jean  Harlow  Oet  22. 

Red  Headed  Woman   Jean   Harlow-Chester   Morris  June  25. 

Secret  of  Madame  Blanche,  The.  .Irene  Dunne-PhililDS  Holmes  Jan.  13.' 

Skyscraper  Souls   W.  Wiiliam-M.  O'Sulllvan  July  16. 

Smilln'  Thru   Norma  Shearer- Fredric  March- 
Leslie    Howard   Sept  24. 

Son   Daughter   Helen  Hayes-Ramon  Novarro  Dec.  23. 

Speak    Easily   Buster  Keaton   Aug.  13. 

Strange  Interlude   Norma  Shearer-Clarke  Gable  Dee.  30. 

Unashamed   Helen  Twelvetrees   July  2. 

Washington  Masauarads   Lionel  Barrymore   July  9. 

(Reviewed  under  the  title  "Washington  Show") 


Running  Tims 

Minutes  Reviewed 

 90.... Sept  10 

 78....  Aug.  20 

..72  Aug.  6 

..74.... Oct  15 

..75. ...Dee.  10 


33. 


..75. ...Dee.  17 

.115  Apr.  16 

..86....  Nov.  26 

..67  Dee.  10 

..64.... July  9 

..76.... Sept  24 

..76....  Nov.  12 

.127....  Dee.  31 

..73.... Oet  22 

..75  June  25 


...80  July  16 

..100....  Oct  22 
...79. .Jan.  7,'33 

...82....  Aug.  27 

..1 12.... Sent  3 

...77. ...July  23 

...74.... July  2 


Coming  Feature  Attractions 


Buddies   Buster  Keaton-JImmy  Durante  

China  Seas   Clark  Gable   

Clear   All    Wires   Lee  Tracy-Benlta   Hume  Feb.  5,'33. 

Happily  Unmarried   

Hell  Below   Robt.    Montgomery- Jimmy  Du- 
rante-Robt.  Young-Walter 
Huston-Madge    Evans   Feb.  I9,'33. 

La   Tendresse   Norma  Shearer   

Man  of  the  Nils  Ramon  Novarro   

Men  Must  Fight  Phillips  Holmes-Ruth  Selwyn  

Peg  0'   My  Heart  Marion  Davles   

Reunion  in  Vienna  John  and  Lionel  Barrymore   

Tarzan  and  His  Mate  J.   Welssmuller-M.  O'Sulllvan  

Today  We  Live   Joan  Crawford-Gary  Cooper  Feb.  i2,'33. 

Tugboat  Annie   Marie  Dressier- Wallace  Beery  

Turn  To  the  Right  

Whistling    In   the    Dark  Ernest  Truex-Una  Merkel  Jan.  27,'33. 

White  Sister,  The  Helen    Hayes-Clark   Gable  Feb.   26. '33. 


MONOGRAM  PICTURES  CORPORATION 

Features 

_  Running  Time 

«    T.'*  • ...  „    Si't.  "at"      Minutes  Reviewed 

Crashin'  Broadway   Rex  Bell   Dee  36   

Diamond  Trail.  The   Rex  Bell   Dee.  30  

Fighting  Champ,  The   Bob  Steele   Dee.  15  

From  Broadway  to  Cheyennt...Rex    Bell   Sept  10  '.  

Girl  from  Calgary  Fifl  D'Orsay   Sent  24  

Guilty  or  Not  Guilty  Betty  Compson-Tom  Douglas  Nov.  15   7  reels.... 

Hidden  Valley   Bob  Steele   Oct  10   6  reels  

Jungle  Bride   Anita  Paoe-Charles  Starrett  Jan.  20,'33  

Klondike   Theima  Todd-Frank  Hawks  Aug.  SO  68  Sept  24 

Lucky   Larrlgan   Rex  Bell-Helen  Foster  Dec.  I  

Man  from  Arizona.  The  Rex  Bell   Oet  21  6  reels 

Self-Defense   Pauline  Frederick   ..Dee.  IS  68  Dee  10 

Strange  Adventure   Regis  Toomey-June  Clyde   Nov.  20  7  reels  .. 

Thirteenth   Guest   Ginger  Rogers   Sept    S  68..    Aug  13 

Western  Limited,  The   Esteile  Taylor   Aug.  S  

Young    Blood   Bob  Steele   Nov.  S  

Coming  Feature  Attractions 


Black  Beauty   

Oliver  Twist   

West  of  Singapore 


 Feb.  l.'33  

 •  Feb.  28.'33  

 Betty  Compson-Clyde  Cook  Jan.  3l,'33  


PARAMOUNT  PUBLIX 

Features 


Rei. 


Running  Time 
Date      Minutes  Reviewed 


28  

6,'33.. 

16  

12  

9  

6'.'33.' 

5  

4  

30  

19  

28  


15  

26  

30  

22  

7  


.80. ...Oet  8 

.78  Dee.  SI 

.85.... Sent  10 

.70....  Aug.  6 

.70....  Dee.  10 

.65....  Nov.  8 

.78. ...Dee.  10 

.80.... July  30 


.59  

.68  Aug.  6 

.73.... Oct  22 


.95....  Nov.  12 


.70....  Dee. 
.80.... July 


10 
0 


23  

20.'33. 
14  

23  


.104  Aug.  20 

..86  Dee.  Si 

..72  July  30 

..74.... Oet  8 

..68.. ..June  IS 

..64.... July  2 

..<6....Sept  24 

.'.Vd.'.'.'.Oet  "  8 

..72....Sept  17 

..7«....Dec.  24 


Title  Star 

Big  Broadcast  The  Stuart  Erwin-BIng  Crosby-Kate 

Smith  •  Leiia  Hyam  •  Mills 
Bros.  -  Boswell  Sisters  •  Cab 
Calloway  -  Vincent  Lopez  - 
Arthur  Tracy  -  Sharon  Lynn  Oet. 

Billion   Dollar  Scandal  Carole  Lombard- Robt  Armstrong. .Jan. 

Blonde  Venus   Marlene  Dietrich   Sept. 

Devil  and  the  Deep  T.   Bankhead-G.   Cooper  Aug. 

Devil  Is  Driving.  The  Edmund   Loew-Wynne  Gibson  Dee. 

Evenings   for   Sale  Herb  Marshail-Sarl  Maritza  Nov. 

Farewell  to  Arms,  A  Helen   Hayes-Gary  Cooper  Jan. 

Guilty  as  Hell  Edmund  Lowe- Victor  McLaglen. . Aug. 

He  Learned  About  Women  Stuart  Erwin-A.  Skioworth  Nov. 

Heritage  of  the  Desert  Randolph  Scott-S.  Fleming  Sept. 

Horse  Feathers   Four   Marx   Bros  Aug. 

Hot  Saturday   Nancy  Carroli-Cary  Grant  Oet 

if  I  Had  a  Million  Gary   Cooper  -  Wynne  Gibson- 

Geo.    Raft- Richard  Bennett- 
Mary  Robson   Nov. 

island  of  Lost  Souls  Chas.   Laughton- Richard  Arlen- 

Irvino   Pichei-Leila   Hyams  Dee. 

Lady  and  Gent  Geo.   Bancroft- Wynne  Gibson  July 

Love   Me  Tonight  Maurice  Chevaiier-Jeanette 

MacDonald   Aug. 

Madame   Butterfly   Sylvia  Sidney-Cary  Grant  Dee. 

Madame  Racketeer   Alison  Skipworth-R.  Bennett  July 

Madison    Square    Garden  Jack  Oakie-Marian   Nixon  Oct. 

Make  Me  a  Star  Joan  Blondeil-Stuart  Erwin  July 

Million  Dollar  Legs  Jack  Oakie   July 

Movie  Crazy   Harold  Lloyd-C.  Cummings  Sent. 

Mysterious  Rider.  The  Kent  Tayior-Lona  Andri  Jan. 

Night  After  Night  Geo.  Raft-C.  Cummings  Oct. 

Night  of  June  13  Clive   Brook-Frances  Dee-Gene 

Raymond   Sent. 

No  Man  of  Her  Own  Clark  Gable-Carole  Lombard  Dee. 

Phantom  President  The  Geo.  M.  Cohan-Ciaudette  Col- 
bert-Jimmy  Durante   Oct. 

70.000  Witnesses   Phil  Holmes-Dorothy  Jordan  Sept. 

Sign  of  the  Cross  Fredric    March-Elissa  Landl- 

'    Ciaudette  Colbert   Feb. 

Tonight  Is  Ours   C.   Colbert- Fredric  March-Paul 

Cavanagh   Jan. 

Trouble  in  Paradise  Miriam    Hopkins-H.  Marshall- 
Kay  Francis   Oet. 

Under  Cover  Man  Geo.  Raft-Nancy  Carroll  Dec. 

Vanishing    Frontier   John    Mack    Brown- Evaiya 

Knaop-Zasu  Pitts   July 

Wild  Horse  Mesa  Randolph  Scott-Sally  Blane  Nov. 

Coming  Feature  Attractions 

A   Bedtime   Story  Maurice  Ctievalier-Heien  Twelve- 
trees   

College  Humor   Richard    Arlen-Frances  Dee  

Crime  of  the  Century,  The  Stuart  Erwin-Wynns  Glbssa  Feb.  24,'33  

Curse  of  Sunken  Gold  

Eagle  and  the  Hawk,  The  Gary  Cooper-Oakle-Raft   

From  Hell  to  Heaven  Carole  Lombard-Jack  Oakie  Feb.  24,'33  

Hello,  Everybody   Kate  Smith  _^  Feb.    I7,'33  70. .Jan.  I4,'33 

King  of  the  Jungle  Frances  Dee-Buster  Crabbe  Jan  

Lady's    Profession,    A  Alison  Skioworth- Roland  Young.. Feb.  24,'33  

Lives  of  a  Bengal  Lancer,  The.Fredrie    March. Gary  Cooper- 
Richard  Arlen   ,  

Luxury  Liner   Geo.  Brent-Zita  Johann- Irving 

Pichel   Feb.  3,'33  

Murders  in  the  Zoo  Charlie  Ruggles- Kathleen  Burke  

Pick  Up   Sylvia  Sidney-Gary  Cooper   

She  Done  Him  Wrong  Mae  West-Owen   Moore   Jan.  27,'33  

Story  of  Temple  Drake,  The.. Miriam   Hopkins-George  Raft  

Strictly   Personal   Marjorie  Rambeau- Eddie  Qull- 

ian-D.  Jordan  ^  

Under  the  Tonto  Rim  Kent  Taylor   

Woman  Accused,  The  Cary  Grant-Nancy  Carroll-John 

Haiiiday-Rlchard   Bennett  ....Feb.  I7.'33  


7  

2  

I0,'33.. 

I3,'33.. 

21  

2  


29. 
25. 


..78.... Sent  24 

..72....  Aug.  20 

.123....  Dee.  It 

..76..  Jan.  7,'33 

..73.... Oct  29 

..74....  Dee.  16 

..70.... July  23 


POWERS  PICTURES 

Features 


Running  Time 
Rei.  Date      Minutes  Reviewed 
7 


Title  Star         

Gables  Mystery,  The  Lester  Matthews-Anne  Grey  June    IS  71. ...May 

Her  Radio  Romeo  Gene  Gerrard-Jeule  Matthews..  .July  " 

Her  Strange  Desire  Laurence  Olivier   July 

Limping    Man,   The  Franklin   Dyall   Aug. 

Lucky  Girl   Gens  Gerrard-Molly  Lament  Sept. 

Man  Who  Won,  The  Henry  Kendall-Heather  Angel.. ..Sent 

Skin  Game   Edmund   Gwenn  •  Phyllis  Kon- 

stam   June 

Woman   Decides,   The  Adrianno  Allen-Owen  Nares  Aug. 


....60.. 

..Aug. 

13 

1.... 
1  

....55.. 

.  .Aug. 

27 

IS 

....69.. 

 70. . 

1  70  

RKO  RADIO  PICTURES 

Features 


Running  Tins 
Rei.  Date      Minutes  Reviewed 


19... 
20,'33. 

23  

18.... 
16.... 


2  

4  

18  

9  

I3.'33.. 

9  

6.'33.. 

30  

14  

25  

8  

25  

2  

II  

7... 


30 

   10 

76.... Sept  10 
.80.... June  2S 
.70.... June  4 


..80  Nov.  19 

..77..  Jan.  7,'33 
..80.... Aug.  20 


.74. 
.70. 


..June  2S 
..Oct  20 


Title  Star 
Age  of  Consent  Tha  Richard  Cromwell-Erie  Linden 

  ^  Arline  Judge   Aug.     5  80. ...July 

Animal    Kingdom   Leslie  Howard-Ann  Harding  Dec.    23    78. ..Do*. 

Bill  of  Divorcement  John  Barrymere-Blllle  Burke... .Sent.  30.. 

Bird  of  Paradise  D.  Dei   Rio-Joel  MeCrea  Aug.  12... 

Bring  'Em  Back  Allv*  Frank  Buck's  Adventure  Aug. 

Cheyenne   Kid   Tom  Keene   Jan. 

Come  on  Danger  Tom  Keene   Sent 

Conouerors,   THe   Ann  Harding-Richard  DIx  Nov. 

Half-Naked  Truth,  The  Lee  Tracy-Lupe  Velez  Dee.  ... 

Hell's  Highway   Richard  DIx   Sent  23. 

Hold  'Em  Jail  Edna    May   Oliver  -  Wheeler - 

Woolsey-Roscoe  Ates   Sept 

Little  Orphan  AnnU  Mitzi   Green-Buster  Phelps  Nov. 

Men  Are  Such  Fools  Leo  Carrlilo-V.  Osborne  Nov. 

Men  of  America  Bill  Boyd   Dee. 

Monkey's  Paw.  The  Ivan  Simpson-Louise  Carter  Jan. 

Most  Dangerous  Game,  The. ...  Leslie  Banks- Joel   McCrea  Sent 

No  Other  Woman   Irene  Dunne-Chas.  BIckford  Jan. 

Penguin   Pool   Murder.... .....  Edna  May  Oliver  Dee. 

Phantom  of  Crestwood  Ricardo  Cortez- Karen  Morley....Oct 

Renegades  of  the  West  Tom  Keene   Nov. 

Roar  of  the  Dragon  Richard  Dix-GwIII  Andre  July 

Rockabye   Constance  Bennett-Joel  MeCrea.. .Nov. 

Secrets  of  the  French  Police. .Gwlll  Andre-Frank  Morgan  Dee. 

Snort  Parade,  Ths  Joel  McCrea-Marian  Marsh  Nov. 

Strange  Justice   Marian  Marsh-R.  Denny  Oct   nuy 

Theft  of  the  Mena  Lisa.  The.. Willy  Forst-Trude  von  Molo  91  Apr 

(Reviewed — German  version) 
Thirteen  Women   Irene  Dunne-Gregory  Ratoft  Sept.   16  73  Sent 

Coming  Feature  Attractions 


...75. 
...52. 
,..78. 
..58 
...78. 
.77. 


..Nov.  12 
..Oct.  I 
..July  30 


.Nov. 

 Oet 

..75....  Nov. 
..76.... July 
..75....  Nov. 

..58  Dec. 

..65. ...Dee. 
.74....  Aug.  27 
9 


12 
22 
26 
9 
28 
17 
24 


Title 

Goldie  Gets  Along  

Great  Jasner.  The  

Great  Desire,  The.... 


Running  Time 

.  ..,  ^•i'"       _^  Minutes  Reviewed 

...LIII    Damlta-Chas.    Morton  Jan.  27,'33  

...Richard  Dix   Feb.  I7.'33  

.  ..K.    Hepburn-Colin  Clive-Biliie 

Burke   ......Mar.  i0,'33  


62 


MOTION    PICTURE  HERALD 


January    21,  1933 


(THE  RELEASE  CHART— CONT'D) 


Title  Star 

H«ll   Bent  for  Election  Edna   Mav  Oliver    

King    Kong   Fay  Wray-Bruce  Cabot  

Little  Women   Anita    Louise- Oorotliv  Wilson  

Lueky   Devils   9>il   Bovd-Bruce  Cabot-William 

Gargan-D.  Wilson-R.  Hudson.. Feb.  3,'33.... 

Uur   Betters   Constance   Bennett-Joel    McCrea . .  IMar.  3I.*33.... 

Kast  of  Mary  Holmes,  Tlie  Helen   MacKellar-Eric  Linden. .. -Jan.    20,'33..  , 

Pigmy   Joel  IHcCrea   

Sailor  Be  Good  Jack  Oakie- Vivienne  Osborne  Feb.    10, '33  

Scarlet   River   Tom    Keene-D.    Wilson  Mar.  I7,'33.... 

Sun  Also  Rises,  The  

Sweeolngs   Lionel   Barrvmore   Mar.  24,'33  

Teoaze   John  Barrymore-Myrna  Loy  Mar.  3,'33.... 


Running  Tint 
Rel.  Date       Minutes  Reviewed 


..Dec.  31 


STATE  RIGHTS 

Features 

Running  Time 

Title  Star  Dist'r  Rei.  Date       Minutes  Reviewed 

A  Nous  La  LIberte  Rolla   France   Harold    Auten  93  June  25 

Sal,  Le   Andre  Lefaur   Protex  Trading   80  Oct.  8 

Barberina,    The  King's 

Dancer   Lll  Dagover   Capital   Oct.     25  87  Nov.  12 

Beautiful    Maneuver   Time.  Ida  Wuest   World's  Trade   

Blame  the  Woman  Adolohe  Menlou- 

Benita  Hune   Principal   Oct.     15  74  Nov.  5 

ComradeshiD   Assoc.  Cinemas  Nov.     8  78  Dee.  10 

Cruiser  Emden   World's  Trade 

Exchange   Sept.    8  85  Oct  I 

Dangers  of  the  Arctic  Exd.  Film  Co  58  July  9 

David  Colder   Harry  Baur   Protex  Trading   80  Oct.  29 

Diarv  of  a  Revolutionist.  .G.  V.  Mouzaievsky. .  Amkino   June     8  100  June  18 

Face  on  the  Barroom  Floor, 

The    .   B.  Fletcher   Invincible 

Fire  in  the  Opera  G.    Froelich   -  J. 

Nowatna   Capital   July    12  92  Aug. 

Flower  Lady  of  LIndenau.  Renate  Mueller   ....Protex  Trading..  July     7  70.  ...Aug. 

Forbidden  Company   Sally  Blane   Chesterfield   June     1  67  July 

GItta  Discovers  Her  Heart. Gitta  Alpar   Capital   91  Oct. 

Gloria   Gustav  Froehlich  ...Tobis   ...Ott.    27   87  Nov. 

Herzblut   Renate  Mueller   Cines-Plttaluga. .  Sent.  30  77  Oct. 

House  of  Death  N.  P.  ChmellofI  Amkino   Aug.    12  76  Aug. 

Immortal   Vagabond,  The.. Gustav  Froelich   Ufa   88  June 

In  the  Days  of  the  Crusaders.Alberto  Pasnuaii   Monooole   Oct.      1  75  Oct. 

Isle  of  Paradise  Invincible  July 

Louise,  Queen  of  Prussia. ..  Henny  Porten   Assoc.  Cinemas. .  Oct.      4  92.... Oct. 

Love   is   Love  Kathe  von  Nagy  Ufa   June 

Maedchen  In  Uniform  Hertha  Thiele   John  Krimsky- 

Gifford   Cochran  110  Oct. 

Manhattan  Tower   Mary  Brian- Irene 

Rich-James    Hall ..  Remington   Dee.     1  67  Nov. 

Man  Without  e  Name,  The.  Werner    Krauss  Protex    Trading.  Nov.    5   90  Dm. 

Men  and  Jobs    Amkino   Jan.    I, '33. ..  .70.  .Jan.  14, '33 

Midnight  Lady,  The  John  Darrow   Chesterfleld   65  June  II 

1914   Capital   Sept.    3  73..«Seot  24 

Out  of  Singapore  Noah  Beery  ....  Goldsmith  Pies  

Party  Does  Not  Answer.  The. Dorothy  Wieck   Capital   Nov.  29.. 

Pride  of  the  Legion  Sally  Blane-B.  Kent.  Mascot   Oct.  10 

Red  Haired  Alibi  Merna   Kennedy     ...Capital   Oct.  21 

Schubert's  Dream  of  Spring.  Alfred  Laeutner   Capital   75  July 

Silver  Lining.  The  Maureen  0' Sul  I  Ivan. .  Patrician  Pic- 
tures  58.... June  4 

Slightly  Married   Evatyn  Knapp-Walter 

Byron   Chesterfleld   Oct.     15  65  Dec.  3 

Sniper.  The   Amkino   Aug.   25           68  Sept.  3 

Speed  Madness   Richard  Talmadge- 

Nancy  Drexel   Mercury 

Thrill  of  Youth  June  Clyde   Chesterfleld 

Two  Hearts  That  Beat 

as  One   Lilian  Harvey   Ufa-Protex 

Virgins  of  Ball  Principal 

With  Williamson  Beneath 

the  Sea   Principal   Nov.    24  59  Dee.  3 

Woman  in  Chains  Owen  Nares   Invincible   69  Aug.  13 

(Reviewed  under  title  "The  Impassive  Footman" — Assoc.  Radio  British) 
Yorek   Werner  Krauss   Protex  Trading  Nov.    23  99  Dm.  !• 


.June 
.66.... Oct.  22 


9 
15 
12 
15 
27 

4 
15 
16 
15 


19 
17 


.61  Sept.  24 

..76....  Dec.  31 
.  ..70.... Oct.  29 
..75.... Oct.  29 
2 


. .  Aug. 


 Sent. 

 Dee. 


8.. 
8.. 


..62.. 
.63.. 


.80. 


..July  30 
.Sept.  10 

..Sent  24 


.  .46  Dec. 


TIFFANY 

Features 


Title 

Last  Mile.  The  

Man  Called  Back.  The 
Those  We  Love  


Running  Time 

Star  Rel.  Date      Minutes  Reviewed 

Preston    Foster  -  Howard 

Phillips   Aug.   21  84  July  30 

Conrad  Nagel-Dorls  Kenyon  July    17  80..,. July  23 

Lilyan  Tashman- Kenneth 

MacKenna   Sept   II  77  Sept.  17 


UNITED  ARTISTS 


24. 
17.. 
5.. 
19.. 


Features 

Title  Star 

Cynara   Ronald  Colman-Kay  Francis  Dee. 

Kid  from  Spain,  The  Eddie  Cantor   Nov. 

Magic    Night   Jack  Buchanan   Nov. 

Mr.  Robinson  Crusoe  Douglas  Fairbanks   ».Aug. 

Rain   Joan  Crawford   Oct.  22. 

White  Zombie   Beta  LugosI   Aug.  4. 

Coming  Feature  Attractions 

Hallelujah,  I'm  a  Bum  Al  Jolsen     

I  Cover  the  Waterfront  Claudette  Coibert-Rich'd  Arlen- 

Ernest  Torrence   

Jade   (Made  In  Tibet  and  India)  

Joe  Palooka   Jimmy  Durante   

Masguerader.  The   Ronald  Colman-Ellssa  Land!  

Perfect  Understanding   Gloria  Swanson   

Secrets   Mary  Pickford-Leslle  Howard  


Running  Time 
Rel.  Date       Minutes  Reviewed 

.  ..80..;. Nov.  5 

...90....  Nov.  5 

...76. ...Nov.  12 

...72.... Oct  I 

...85  Sept  17 

 70  Aug 


6 


UNIVERSAL 

Features 

Running  Time 

TJ*'P  _  ..  Star  Rel.  Date      Minutes  Reviewed 

Afraid  to  Talk. .    . . .     .       .  Erie.  Linden-Sidney  Fox  Nov.    17  76. . .  .Sept  24 

(Reviewed  under  title  "Merry  Go  Round") 

AJr  Mall   Pat  O'Brien-Ralph  Bellamy  Nov.     S  83. ...Oct  8 

All  American.  The  Richard  Arlen-Glorla  Stuart  Oet.    13  78  Sept  24 

Back  Street   Irene  Dunne-John  Boles  Sent     1  84  July  23 

Fast   Companions   Tom  Brown   Jane    23   78   

Flaming  Guns   Tom  Mix-Ruth  Hall   Dee.    22   57   

Fourth   Hersoman.  The  Tom  Mix   Soot  29    57   

Hidden   Gold   Tom  Mix   Nov      3  56   

Igloo  All  Star   July    14  58.. ..July  18 

Laughter  In  Hall   Pat   O'Brien-Gloria   Stuart  Jan.     12,'33  68.. Jan.  7,'33 

Mummy,    The   Boris  KarlofT-ZIU  Johaan  Dee.    22   78. ...Dee.  S 

My  Pal.  The  Kino  Tom  Mix   Aug.     4  75  July  9 

Okay  America   Lew   Ayres-Maureen  O'Sulll- 

van   Sept     8  78  Aug.  20 


Running  Time 
Rel.  Date       Minutes  Review** 
20  74....  July  IS 


Title  Star 
Old    Dark   House.  The  Boris    KarlofT-L.   Bond  Oet 

Once   In   a   Lifetime  Jack  Oakie-Sidney  Fox  Sept.  22  75.. ..Aug.  27 

Texas    Bad    Man  Tom  Mix   June  30  60 

.Thev  Just  Had  to  Get  Marrled.Summervitle-Pltts   Jan.  5,'33. 


.68 

.70.... July  16 


Tom  Brown  of  Culver   Tom  Brown   July  21.. 

Coming  Feature  Attractions 

Big   Cage.    The   Clyde  Beatty   

Black   Pearl   Tala  Bireil   

Cohens  and   Keilys  in  Trouble.  Chas.    Murray-Geo.  Sidney   

Counseilor-at-Law   

Destination    Unknown   Pat   O'Brien-Ralph   Bellamy  Feb.  2,'33  

Kiss  Before  the  Mirror   Nancy  Carroll-Paul  Lukas   

Laughing   Boy   Zita  Johann   

Left  Bank.  The  

Naqana   Tala   Birell-Melvyn   Douglas  Jan.    26, '33  74.. Jan.  7.'33 

Oaly  Yesterday   

Prison    Doctor,  The  

Private  Jones   Lee  Tracy-Gloria  Stuart  Feb.    16, '33  

Rebel,  The   Vilma    Banky-Luis  Trenker  

Road    Back.  The     

Rome    Express   Esther   Ralston-Conrad  Veldt  

Rustler's   Roundup   Tom   Mix-Diane  Sinclair  

S.  0.  S.  icebero   

Terror   Trail.    The   Torn    Mix   Feb,  2,'33  

When  the  Time  Comes   Spencer  Tracy  


WARNER  BROS. 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Big   City   Blues   Joan  Blondell   Sept.   18  68  June  18 

Big  Stampede.  The   John  Wayne   Oct.  8 

Blessed  Event   Lee  Tracy- Mary   Brian  Sept 

Haunted   Gold   John  Wayne   Dee. 

I  Am  A  Fugitive  from  a  Chain 

Gang   Paul    Muni   Nov. 

Jewel   Robbery   Wm.  Powell-Kay  Francis  Aug. 

Lawyer  Man   Wm.    Poweil-Joan    Blondell  Jan. 

One  Way  Passage   Wm.  Powell- Kay  Francis  Oct. 

Ride   Him   Cowboy   John  Wayne-Ruth  Hall  Aug. 

Scarlet    Dawn   D.    Fairbanks,   Jr.   •  Nancy 

Carroll   Nov. 

Successful  Calamity,  A  George   Arliss   Sept. 

Two  Against  the  World  Constance  Bennett   Sept. 

Winner  Take  All  James  Cagney   July 


10  84.... Sept  10 

17  

19  90.... Oet  22 

13   68  June  II 

7.'33  72...  Dec.  3 

22    69.. ..July  30 

27   56   

12  58. ...Nov.  12. 

17  72... Oet  I 

3  71  July  30 

la  67... June  25^ 


Coming  Feature  Attractions 

Baby   Face    ...   Barbara  Stanwyck  

Blue  Moon  Murder  Case  Ben  Lyon  -  Mary  Brian  -  Peggy 

Shannon   

Forty-Second  Street   Warner    Baxter-Bebe  Danlels- 

Geo.   Brent   Feb.  25,'33  

Grand  Slam   Paul  Lukas-Loretta  Young   65.. Jan.  14,'3S 

Hard  to  Handle   James  Cagney   Jan.    28,'33  76.. Jan.  7,'33 

Illegal   Ivor  Barnard   

Keyhole,  The   Kay  Francis-George  Brent   

King's   Vacation,   The  George  Arliss   Feb,  25,'33  

Ladies  They  Talk  About  Barbara   Stanwyck   Feb.     4. '33  64.  .Jan.  7,'33. 

Parachute  Jumper   Douglas  Fairbanks,  Jr  Jan.    28,'33  65  Dae.  31 

Picture   Snatcher   James  Cagney   Jan.  28,'33  

Somewhere  In  Sonera  John  Wayne   

Sucker   D.  Fairbanks.  Jr.-Loretta  Young  

Telegraph   Trail.    The  John  Wayne   

Wax  Museum,  Mystery  of  the. Lionel   Atwill-Fay    Wray  Feb.    18,'33  72.. Jan.  7,'33: 

WORLD  WIDE 

Features 


Title  Star 

Between  Fighting  Men   Ken    Maynard   Oet.  16 

Breach  of  Promise  Chester  Morris-Mae  Clarke  Oet.  23 

Come  On.  Tarzan   Ken    Maynard   Sept.  II. 

Crooked  Circle,  The   Ben   Lyon-lrene  Purcell  Sept.  25. 

Death  Kiss.  The  Adrlenno  Ames-David  Manners- 
John  Wray   Dec.  25. 

Dynamite  Ranch   Ken  Maynard   July  31. 

False  Faces   Lowell  Sherman- Llla  Lee   Oet  13. 

Fargo  Express   Ken  Maynard   Nov.  20. 

Hypnotized   Moran  and  Mack   Dee.  25. 

5. 
14. 
17. 


Running  Time 
Rel.  Date       Minutes  Revlewadi 
...62 
....67 
....61. 


.59 
.83. 
.62 


Racetrack   Leo  Carrillo   June 

Sign  of  Four.  The  Arthur  Wontner   Aug. 

Son  of  Oklahoma   Bob  Steele   .'  July 

Texas  Buddies   Bob  Steele   Aug.  28 

Tombstone   Canyon   Ken    Maynard   Dee.  25 

Trailing  the  Killer   (Special)   Dae. 

Uptown  New  York   Jack  Oakle-Shlrley  Gray  Dae. 

Coming  Feature  Attractions 

Auction    in   Souls  Conrad  Nagel-Lella  Hyams  Jan. 

Drum    Taps   Ken  Maynard   Jan. 

Lone  Avenger.  The  Ken    Maynard   Apr. 

Phantom  Thunderbolt   Ken    Maynard   Mar 

Study  In  Scarlet  A  Reginald   Owen   Mar.  12,'33 

Tarnished    Youth   Jetta  Goudal-Gilbert  Roland  


..78 
...74. 
...S5 
..59 
,,62 

4  68. 

4  80. 


. .  .Aug. 

"iff 

...Du. 

t* 

. .  .Dec. 

3 

. . .  Dae. 

24 

...July 

30 

..Oet 
..Nov. 


IS 
It 


29,'33.. 
29.'33. 
9.'33.. 
5.'33. 


OTHER  PRODUCT 


Features 

Running  Tlm» 

Title  Star  Dlsfr         Rel.  Date       Minutes  R«vl«w*d 

Baroud   Rex   Ingram   Gaument-Brltlsh  67.... Oct.  15 

Diamond  Cut  Diamond  Adolphe  Menlou   . . .  M  G  M-Brltlsh   71  Sept.  10 

Faithful  Heart.  The  Herbert  Marshall-  Gainsborough- 
Edna  Best    Gaumont   May  28 

Fires   of    Fate  Lester  Matthews  ...British    Int'l  72  Oct  15 

Flag   Lieutenant   The  Henry  Edwards-AnnaBritish  and  Do- 

Neagle    mions   85  Dec.  31 

Flying   Sauad,   The  Harold    Huth  British   Lion  79.. ..Aug.  8 

Green  Soot  Mystery.  The..  Jack  Lloyd   Mutual,    London  66  Sept.  3 

Here's  George   George  Clarke   P.D.C.-Brltlsh  64  Nov.  & 

Jack's  the  Boy   Jack  Hulbert   Gaumont-Galns- 

borough   Aug.    15. ...61  Sept.  24 

Josser  on  the  River  Ernest  Loting*   British    Int'n'l  71  Sent.  17 

Leap   Year   Tom   Walls-Anne      British  and  Do- 
Grey    minions   89. ...Dec. 

Lodger,  The   Ivor    Novella   Twickenham   84... .Oct 

Looking  on  the  Bright  Side.  Grade   Fields   Assoc.  Radlo- 

Brltlsh   82....  Oet. 

Love  Contract.  The  Owen    Nares   British  and  Da- 

mlnions   82  Aug.  27' 

Love  on  Wheels  Jack  Hulbert   Gaumont- Gains. 

borough   87  Aug.  13 

Mayer's    Nest   Sydney  Howard   British  and  Do- 
minions  75....  July  Its 

Night  Like  This.  A  Ralph  Lynn   British  and  Do- 
minions  73....  May  21. 

Nine  TIM   Six  Louisa  Hampton   ...Asso.  Radle* 

British     76. ...May  2^ 

Sally  BIshan   Harold  Huth-Jean 

Barry   British  Llan   12  Dee.  10 

Thark   Tom  Walls-Ralph      British  and  Do- 
Lynn    minions   77  Aug.  27- 

Wedding  Rehaanal   Roland    Young   London  Film  

White  Face   John  H.  Roberts  Galnsborough- 

Brltlsh   71... June  U 


17 
IS 


IK 


January    21,  1933 


MOTION    PICTU  RE  HERALD 


63 


(THE  RELEASE  CtiACT—CONT'D I 


SliCI^T  EIL/HS 

[All  dates  are  1932  unless  otherwise 
stated] 


COLUMBIA 


Running  Tlmt 
Rel.  Date       Minutes  Reviewed 


Title 
CURIOSITIES 

C  234   May     9   I  reel   

C  235   June     7   I  reel   

C  236   July    26   I  reel   

C  237   Sent     1  10  Sept.  24 

KRAZY   KAT  KARTOONS 

Crystal  Gazabo   Nov.  7 

HIe-CuDS,    the    ChamD  May  28 

Lighthouse  Keeping   Aug.  15 

Minstrel   Shew,   Tbt  Nov.  21  

Paperhanger   June  21  

Prosperity  Blues   

Ritzy  Hotel   May  9  

Seeing   Stars   <  6 

Snow  Time   Nov.  30  

Wedding  Bells   


7  Sept.  24 


.Dee.  17 


LAMBS  GAMBOLS 

Udies  Not  Allowed   Sept  8. 

Shave  It  With  Music  Sept.  30. 

Lambs  All-Star  Gambol  Dae.  20. 


.19  .. 

.2l>/2 


MEDBURY  SERIES 
Laughing   with  Medbury 

In  Wildwest   Aug.    II   I  reel   

Laughing   with  Medbury 

In  Mandalay   May   31   I  reel   

Laughing   with  Medbury 

In  India    I  reel  .... 

Laughing   with  Medbury 

Id  Philippines   Nov.    11   I  reel  .... 

Laughing   with  Medbury 

Among  the  Wide  Open 

Faces   ..Oct.     II   I  reel  .... 

Laughing   with  Medbury 

Among    Dancing    Nations. .  Dae.    23  I  reel   

Laughing    with  Medbury 

In  Wonders  of  the  World.. Deo.    13  I  reel  .... 

MICKEY  MOUSE 

Mickey  In  Arabia   July    20   7  Dae. 

Mickey's  Revue   May  27  

Musical  Farmer   July  II  

SCRAPPY  CARTOONS 

Bad  Genius.  The  Dec.  I  

Battle  of  the  Barn  May  31  

Camping  Out   Aug.  10  

Fair  Play   July  2  

False  Alarm   

Famous  gird  Case,  The  

Fencing  Around   

Flop  House   ..Nov.  9  

Stepping  Stones   May  17  

Wolf  at  the  Door.  The  Dee.  29  


SILLY  SYMPHONIES 
China   Plato   7. 


.Dec. 


SUNRISE  COMEDIES 

College  Gigolos   Jan.  3,'33. 

His    Vacation  Sent  8.... 

Mind  Doesn't  Mattar  Nov.  21  


.l9'/2 


EDUCATIONAL 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Title 

ANDY  CLYDE  COMEDIES 

A  Fool  About  Women  Nov.    27    22  

Artist's  Muddles   Jan.  29.'33  

Boudoir   Butler.  Tha  May    29    22   

Boy.  Oh   BoyI  Dec.    25  21   

Feeling  Rosy   Feb.  26,'33  

For  the  Love  of  Ludwig  July    24  19  Nov.  12 

Giddy  Age.  The   Sent  25  2l</i  June  4 

His    Royal    Shyness  Aug.   28  21  July  23 

Sunklssed  Sweeties   Oct.    30   22   

BABY  BURLESKS 

Glad  Rags  to  Riches  Feb. 

Kid'   In'  Hollywood  

Kid's  Last  Fight  Tha  

Pla-Covered  Wagon   Oct 

War  Babies   Sent 


5,'33...ll. 

9." 
10. 
10. 


30.. 
18.. 


....Dec.  31 

Dec.  3 

 Dec.  31 

 Aug.  6 


BATTLE   FOR  LIFE 

Battle  of  the  Centuries  Oct. 

Desert  Demons   Nov. 

Killers   Oct 

CRAY'S  NATURGRAPHS 

An  Oregon  Camera  Hunt  Sept 

Our  Bird  Citizens   Oct. 

Our  Noble  Ancestors  Dee. 

Stable  Manners   Nov. 

Wild  Company   Jan. 

Woodland  Pais   Jan. 

CROADWAY  fiOSSIP 

No.  I   Sent 

No.  2   Doe. 

CAMERA  ADVENTURES 

Taming  the  Wildcat  Jan. 

The  Forgotten  Island   Sept 

The  Iceiess  Arctic   Nov. 

■CANNXBALS  OF  THE  DEEP 

Freaks  of  the  Deep  May 

Sea  Going  Birds  July 

DO  YOU  REMEMBER 

Gasllt  Nineties.  The  Nov. 

Old   New  York   Sept. 

When  Dad  Was  a  Boy  Jan. 

QLEASON'S  SPORT 

■FEATURETTES 

A  Hockey  Hick   Dec. 

Always  KIckIn'   Oct 

Off  His  Base   Sept 

>fiREAT  HOKUM  MYSTERY 

Burned  at  the  Steak  Oct. 

Evil  Eye  Conguars.  Tba  Jan. 

Hyonotizlno  for   Love  Aug. 

In  Vtt  Clutc4ieii  of  Death  Nov. 

•On  the  Brink  of  Disaster. ..  Feb. 


2. 
27. 

30. 

II. 


.  0 
.  9 
.10 


4   9  

6  7  .... 

I.'S3...I0  .... 
29,'33...  I  reel 


.Dee.  10 


25  II  

II   9  Dee.  31 


15,33....  8 

4  10 

6  II 


27   B....Jan.  7.'33 

M  10.... Jan.  I4,'33 

22,'33...  S   


It  19  

9  20   

18  20   

16  18   

8,'S3..  14   

21  16  Sent  17 

13  14   

I9,'33  


Title 
HODGE-PODGE 
Across    America    in  Ten 

Minutes   Jan. 

Animal  Fair,  The  Jan. 

Bubble    Blowers   Sept. 

Down  on  the  Farm  Dec. 

Fury  of  the  Storm  July 

Little  Thrills   Oct. 

Prowlers.   The  May 

SkioDing   About  the  Uni- 
verse  Feb. 

Traffic   Nov. 

Women's  Work   Sent. 

Wonder   City.   The  Nov. 

IDEAL  COMEDIES 
( Brooks- Flynn) 
Hollywood   Lights  .... 


Running  Time 
Rel.  Date       Minutes  Revlewod 


Running  Time 
Rel.  Date       Minutes  Revlewod 


30 


I,'33...I0   

15,33...  10   

II  10  

IS  10   

3   9  July 

23   9  

1   9  May  7 

I2,'33. 


25. 
20. 


I5.'33. 
18.... 
14.... 
20. . . . 


4.... 
22,'33. 


.10 
.  9. 
.  9. 


.May  8. 


19  

22  


14. 


MACK  SENNETT 
COMEDIES 

Alaska  Love   July 

Andy  CIdye 

Candid    Camera,    The  June 

Granoer-Pangborn 

Divorce  A  La  Mode  May 

Raymond  Hatton 

Neighbor  Trouble   Aug. 

Stone-Granger 

Young  Onions    Sept.  18  

Harvey-Granger 

MACK  SENNETT 
FEATURETTES 

Hatta  Marri   July  10  

Harry  Gribbon 

Soot  on  the   Rug.  The  May  15  

Billy  Bevan 

MERMAID  COMEDIES 
Big  Flash.  The  Nov.  6  

Harry  Lanodon 
Hitch  Hiker.  Tha   Feb.  I2,'33.. 

Harry  Langdon 
Pest  The   

Harry  Lanodon 
Tired   Feet   Jan.  I.'3S.. 

Harry  Langdon 
Vest  with  a  Tala.  Tha  Dee.  4  

Tom  Howard 

MORAN  AND  MACK 
COMEDIES 
As  the  Crows  Fly   


.Apr.  30 


Title 

50  Broadway  by  Day . . . 

51  Here  Comes  the  Circus. .  .Jan. 

52  Desert  Triooii   Dec. 

53  Alolne  Echoes   Aug. 

54  Ricksha  Rhythm   Nov. 

55  From  Kashmir  to  the 
Khyber   Dee. 

56  Sicilian  Sunshine   Jan. 

57  Boardwalks  of  New  York  

58  When  In  Rome  Feb.  5,'33. 

59  Gorges  of  the  Giants  Jan.  29.'33. 

60  Rhapsody  of  the  Rails  

61  Mississipi  Showboats  

62  Berlin   Medley    9 

63  Paris  on  Parade   

64  Taking  the  Cure   

65  Down  from  Vesuvius   

66  A  Gondola  Journey   


.Nov.  It 


9  Dec.  31 


.  Nov.  2li 


17  20   METRO-GOLDWYN-MAYER 


.22. 
.  19. 
.19. 

.20. 

.  19. 

.22. 
.21 


.Aug.  13 
.May  21 


.Ssnt  10 

.July  2 
.May  21 


...Oct  IS 


.14 
22. 


.Feb.  5,'33. 


OPERALOGUES 

Brahmin's   Daughter,  A  Jan. 

Idol  of  Seville   Aug. 

Milady's   Escapadt   May 

Walpurgis  Night   Oct 

SPIRIT  OF  THE  CAMPUS 

Cornell   Dee. 

Michigan   Dee. 

Yale   Oct 

TERRY-TOONS 

Burlesque   Sent. 

Bluebeard's   Brother   May 

Cocky    Cock    Roach  July 

College  Solrlt   Oct 

Farmer  Al   Falfa's  Apo 

Girl   Aug. 

Farmer  Al  Falfa's  Bedtime 

Story   June 

Farmer  Al  Falfa's  Birthday 

Party   Oct. 

Fortv  Thieves.  The   Nov. 

Hansel  Und  Gretel   Feb. 

Hollywood  Diet   Dee. 

Hook  and  Ladder  No.  I  Oct. 

Ireland  or  Bust   Dee. 

Jealous  Lover   Jan. 

Mad    Kino.   The  June 

Robin  Hood   Jan. 

Romance   May 

Sherman  Was  Right  Aug. 

Southern   Rhythm   Sept. 

Soring   Is  Hers  July 

Tovland   Nov. 

Woodland   May 

TOM   HOWARD  COMEDIES 

A  Drug  on  the  Market  Jan. 

The  Add  Test   Nov. 

The  Mouse  Trapper  Sept. 

TORCHY  COMEDIES 
(Ray  Cooke) 

Torchy's  Busy  Day   Oct. 

Torchy's  Kitty  Coup   Jan. 

Torchy  Rolls  His  Own  Nov. 

Torchy's  Two  Toots  Juna 

VANITY  COMEDIES 

Hollywood  Run-Ar*uad  .... 

Monty  Collins 
Honeymoon  Beach   

Billy  Bevan-Glenn  Tryon 
Kevhole  Katie   

Gale  Seabrook-John  T. 
Murray 

Now's  the  Time  

Harry  Barrls 
Shin  A-Hooey  

Glenn  Tryon 


8.'3S. 
28.... 
15.... 
30.... 


.19 

.22 
.21. 
.21. 
.20. 


.July  SO 
Apr.  30 


.Dee.  17 


12. 




. . . . 

..  e... 

..  8... 

8-  - 

...July 
...July 

9 
16 

  8  

..  6... 

...June 

18 

..  8... 

. .  .Dee. 

S 

13 
5,'33. 
II... 
SO... 
25.  . 

8,'33 
28... 
22,'33 
IS... 
21.. . 
18.  . 
24... 
27.. . 

I... 


7., 

6. 

6 

6. 

6 

6. 

6. 

6. 

6. 

6. 

6. 


.Nov. 


.July  2S 
.mW'28 


.Aug.  IS 

.Doe.  17 


22,'S3. 
27.... 
II.... 


.11 

.11. 

.12. 


2.... 
22,'3S. 
20. . . . 

5.... 


.20 
.20. 
.21. 
.20. 


.May  14 


.Dee. 
.Ott 
Jtn. 

.June 
.Aug. 


18.... 

.23.... 
IB.'33. 

12.... 
7.... 


.U. 

.21. 

20 

.20.. 
.22. 


.June  4 


FOX  FILMS 


Running  Time 
Rel.  Data      Minutes  Reviewed 


Title 

MAGIC  CARPET  SERIES 

28  Big  Game  of  tha  8n....Aui.  28.. 

29  Manhattan  Medley   Sept.  18.. 

30  By- Ways  of  Franca  Sept  II.. 

31  Zanzibar   Oct.  9.. 

32  Incredible   India   Aug.  21.. 

33  The  Tom -Tom  Trail  Sept.  4.. 

34  Over  the  Bounding  Mala   9.. 

35  Belles  of  Ball  Oct     16  S.. 

36  Fisherman's  Fortune   ....Oct.      2  9.. 

37  Rhineland    Memories  Sept.  25   8  

38  Pirate   Isles   Nov.    27   9  

39  Sampans  and  Shadows   9 

40  In  the  Clouds   9 


8... 
10... 
9... 
9... 
9... 
9... 


.  Dee.  17 


..Jan.  7.'33 


41  Sailing  a  Sguare- Rigger.. Oct.  23.... 

42  In  the  Gulanas   Dec.  25  

43  Venetian    Holiday  Oct.  30  

44  Havana  Ho!   Nov.  6  

45  Paths  In  Palestine  Nov.  13  

46  The  Lure  of  the  Orient. .  .Jan.  8,'33.. 

47  Mediterranean   Memories. .Jan.  l,'33.. 

48  The  Iceberg  Patrol  

49  Silver    Springs  Dec.  II  


.10.. 
.  9.. 
.10.. 
.  9.. 
.  8.. 
.  9.. 


..Dee.  10 
.'.Ndv;  ■  ■  12 


Running  Time 
Rel.  Date      Minutes  Reviewed 


.  19. 
.  17. 


.Apr. 


Title 

BOY  FRIENDS.  THE 

Too  Manv  Women  May 

Wild  Babies   June 

CHARLEY  CHASE 

Fallen   Arches   Feb.  4,'33  

First    in    War  May    28  20... 

Girl    Grief   Oct  8  

Mr.  Bride   Dec.  24  

Now  We'll  Tell  One  Nov.    19  19  Oct.  22 

Tarzan  in  the  Wrong   

Young  Ironsides   Sept  3  

FITZPATRICK 
TRAVELTALKS 

Barbados  and  Trinidad  Sept.  24   9  

Come  Back  to  Erin   9  Juna  4 

Iceland   Jan.  I4,'33  

Leningrad   Dec.    17   9  

Norway   

Over  the  Seas  to  Borneo   9  

Rio  the  Magnificent    9   

Romantic  Argentina   Aug.   27   9  

World  Dances,  The   9  

FLIP.  THE  FROG 

Bully   June    18   7  

Circus   Aug.  27  

Music  Lesson.  Tha  Oct  29  

Nursemaid,   The   Nov.  26  

Office  Boy.  The  July  16  

Room  Runners   Aug,  13  

School   Days   May    14   7  

LAUREL  &  HARDY 

Cbimp,  The   May  21... 

County   Hospital   Juna  25... 

Scram   Sent.  10... 

Their  First  Mistake  

Towed  in  a  Hole  Dec.  31... 

Twice  Two   


.25  Apr.  ■ 

.20  Aor.  23 

.21  Oct  IS 


ODDITIES 

Chill  and  Chills  Sent  10 

Duck    Hunter's    Paradise. ...  Dec. 

Sea  Solders   Aug. 

Toy  Parade,  The  Dec. 


31  

13.... 
3.... 


Whispering   BUI   Dec.  SI. 


10  Dec.  31 

9  Oct  29 

7  Dee.  17 


.Aug.  IS 


OUR  GANG 

A  Lad  An'  A  Lamp  Dec.  17  

Birthday   Blues   Nov.  12  

Choo  Choo   May     7  20  May  21 

Fish  Hookey   Jan.  28,'33  

Forgotten  Babies   

Free  Wheeling   Oct.  I  

Hook  and   Ladder  Aug.  27  

Pooch   June     4  21  May  28 

PITTS-TODD 

Alum  and   Eve  .....Sept  24  18. 

Asieeo  In  the  Feat  

Old  Bull   June     4  20  May 

Show   Business   Auo  20  

Sneak   Easily   Dee.  10  

Soilers.   The   Oct.  29  

SPORT  CHAMPIONS 

Blocks  and  Tackles  

Bone  Crushers   

Chalk  Up   Dec.  10. 

Desert   Regatta   Sent.  17. 

Football  Footwork     

Motorcycle  Mania   Jan.    28,'33...  9  . 

Old  Snanlsh  Custom  Oct.     15  10.. 

Pigskin   Oct    22  12.. 

Snow  Birds   Aug.   20  10.. 

Swing  High   Nov.    12  10.. 

Timber  Toppers   May     7  9.. 

TAXI  BOYS 

Bring  'Em  Back  a  Wife  Jan.  I4,'33  

Hot  Soot   18.. 

Strange  Innertube   Sept.  22  

Taxi  for  Two   Dec.  3  

Thundering  Taxis   Sent  17  

What  Price  Taxi  Aug.  13  

Wreckety  Wrecks   


.  10  Jan. 

.10  


7,'33 


. . .  Dee. 
. '. '.  bit. 


10 
17 


Oct 


PARAMOUNT  PUBLIX 

Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

HOLLYWOOD  ON  PARADE 

No.   I   Aug.   26  10  Aui.  IS 

"     2   Sept.  23   I  reel 

3   Oct  ■ 


No. 
No. 
No. 
No. 


21   I  reel 

Nov.    18   I  reel 


.Dee. 


No.  6   Jan. 


No.  7   Feb.  I0.'33' 

No.  8   Mar.  I0,'33. 


16   I  reel 

3.'33. . .  I  reel 


I  reel 
..  I  reel 

ONE  REEL  ACTS 

Be  Like  Me  Feb.  18, '33...  I  reel 

Ethel  Merman 

Breaking  Even   Sept.  30  

Tom  Howard 

Bridge  It  Is  May  13  

The  Musketeers 
Bun  Voyage   Juno  3...  

Lester  Allen 

Hawaiian    Fantasy   Jan.  20,'33  I  reel 

Vincent  Lopez 

Hollywood  Beauty  Hints  July  IS  

Irene   July  I  

Ethel  Merman 

Let's   Dance   Mar.  17,'33. . .  I  reel 

Burns  and  Allen 

Meet  the  Winner  May  6  

Tom  Howard 


64 


MOTION    PICTURE  HERALD 


January    21,  1933 


(THE  RELEASE  CHACT— C€NT'D) 


Running  Time 
Rel.  Date       IVIinutes  Reviewed 
..Oct.    28  10          Oct.  I 


.Aug.  5  

.July  8  

.Sept.  2  

.Dec.    23   I  reel   

.June   24          7  Auo.  13 

.June    10  10  Aug.  13 

..July  22  

.May  27  

.Nov.  25  


.Aug.  12. 


reel 


.Sept.    9          I  reel 


Oct.  7. 


.Nov.  4.... 
.Dec.  2  


reel 


reel 


reel 


Title 

Musical  Doctor   

Rudy  Vallee 
Patents  Pending   

Burns  and  Allen 
Pro  and  Con   

Tom  Howard-Alan  Brool(s 
Rhapsody  In  Blael<  &  Blue... 

Louis  Armstrong 
Rool(ie,  Tlie   

Tom  Howard 
Seat  on  the  Curb.  A  

Hugh  Cameron 

Arthur  Aylesworth 
Singapore  Sue   

Anna  Chang 
Ten  Dollars  or  Ten  Days 

Eddie  Younger  and  His 

Mountaineers 
Those  Blues   

Vincent  Lopez 
Your  Hat   

Burns  &  Allen 
PARAMOUNT  PICTORIAL- 
NEW  SERIES 
No.  I— Mists  of  the  Morn- 
ing— Temple  Bells  of  In- 
do-China — Famous  Radio 

Personalities   

No.  2 — Just  Mentioning  the 

Unmentionable    —  New 

England  Sunsets — Famous 

Radio  Personalities   

No.  3— Making  Friends  In 

the  Desert— The  Fall  of 

the  Year  —  Radio  Star- 

Malcer   

No.  4 — Distinctive  Hair  for 

Distinctive  Heads  —  The 

Blooming  Desert  —  The 

Camels  Are  Coming  

No.  5 — John  Mongol  Comes 

to  Town — Have  a  Little 

Ski — Meet  Your  Favorite 

Radio  Personalities   

No  6 — Land   of   Sun  and 

Shine — La     Rumba  de 

Cuba— Big  Shots  of  U.S. 

Navy   

No.  7— This   Is   Ducky  — 

Music  From  the  Ancients 

— Bringing  You  the  News. J 
No.   8 — Glass-Making  at  the 

Corning  Glass  Works  — 

"Going   Back  Home"  — 

Costuming  the  Earl  Car- 
roll Vanities   

No.  9—   

SCREEN  SONGS 
Ain't  She  Sweet   Feb. 

Lillian  Roth 

Aloha  Oe   Mar.   17,  33...  I  reel 

Royal  Samoans 
Dinah   Jan. 

Mills  Bros. 
Down    Among    the  Sugar 

Cane   Aug. 

Lillian  Roth 
I  Ain't  Got  Nobody  Juns  17. 

Mills  Bros. 
Just  a  Gigolo   Sept 

Irene  BordonI    ,  , 

Let  Ma  Call  You  Sweetheart . .  May   20         I  reel 

Ethel  Merman 

Reaching  for  the  Moon  Feb. 

Romantic  Melodies   Oct. 

The  Street  Singer 
Rudy  Vallee  Melodies  Aug. 

Rudy  Vallee  . 
School    Days  Seot.  30. 

Gus  Edwards 
Shine  On  Harvest  Moon  May 

Alice  Joy 
Sing  a  Song   Dee. 

James  Melton 
Time  On  My  Hands  Dee. 

Ethel  Merman 
When  It's  Sleepy  Time 

Down  South   Nov. 

Boswell  Sisters                        „  , 
You  Try  Somebody  Else  July   29  10  June  25 

Ethel  Merman 

SCREEN  SOUVENIRS 


.Dec.    30   I  reel 

.Jan.    27,'33...  I  reel 


.Feb.  24,'33...  I  reel 
.Mar.   I7,'33...  I  reel 


3.'33.. 


I3.'33..  I  reel 


26. 


9. 


24.'33..  I  reel 
21  1  reel 

5          I  reel 


6         I  reel 


2  

23  7....  Jan.  7,'33 


II  I  reel 


No.  II— Old  Time  Novelty.  ..May   20          I  reel 

No.  12— Old  Time  Novelty. .  .June    17          I  reel 


SCREEN    SOUVENIRS  —    NEW  SERIES 


No.  I  Aug. 

No.  2   Sent. 


5          I  reel 

2          I  reel 


No.  3   Seot.  30  10.. 


28          I  reel 

25          I  reel 


14. 
6.'33. 

II  

le. 


10  Oct. 

I  reel  .... 

I  reel  

reel   


3, '33...  I  reel 


No.  4   Oct. 

No.  5   Nov. 

No  6   Dec.    23  I  reel 

No.  7   Jan.  20,'33..  I  reel 

No  8   Feb.  I7.'33..  I  reel 

No.  9   Mar.  17, '33.. .  1  reel 

PARAMOUNT    SOUND  NEWS 

Two  Editions  Weekly 

SPORTS  EYE  VIEW 

Building   Winners   Aug.    I9.....  I  reel 

Canine  Thrills   Feb.     3,'33..  reel 

Catch  "Em  Young   Dec.     9          I  reel 

Fighting    Fins   -Oct. 

Over  the  Jumps   Jan. 

Stuft  on  the  Ball  Nov. 

Water  Jamboree   Sept. 

Wonder  Girl,  The   Mar. 

Babe  Didrickson 


TALKARTOONS 

Admission  Free   June 

Betty  Boop's  Bamboo  Isle.. Sept. 

Betty  Boop's  BIzzy  Bee  Aug. 

Betty  Boop's  Crazy  Inventions . .  Jan. 
Betty  Boon  tor  President...  .Nov. 

Betty  Boon's  Ker-Choo  Jan. 

Betty  Boon  Limited  July 

Betty  Beep.   M.D  Sept. 

Betty  Boop's  Museum  Dec. 

Betty  Boop's  Ups  &.  Downs. .Mar. 
Betty  Boop's  Penthouse  ....Oct. 

Chess  Nuts   May 

Hide  and  Seek  May 

Is  My  Palm  Read  Feb. 

KIdnavpIng  (Tent.)   July 

Minding  the  Baby  Sept. 

StoDpiiip  the  Show  Aug. 


.Oct.  15 


I 

10 


10 


10  

23  

19   I  reel   

27,'33  . . .  I  reel   

4  7  Oct. 

6,'33. . .  7  Dec. 

I   1  reel   

2  7  Dec. 

16   I  reel   

I0,'33...  I  reel   

14  I  reel   

13  

27  7  Apr.  18 

17,  '33. . .  I  reel   

I   I  reel   

26   1  reel   

12  


Running  Time 
Rel.  Date        Minutes  Reviewed 


6, '33... 20  Sept.  10 


18. 
28. 


13, '33. 


2  reels 


. .  19. 

.  .20. 


2  reels 


Title 

TWO    REEL  COMEDIES 
Blue  of  the   Night  Jan. 

Bing  Crosby 
Bridge  It  Is   May 

The  Musketeers 
Bring  'Em   Back  Sober  Nov. 

Sennett  Star 
Courting  Trouble   Oct. 

Charles  Murray 
Degtist,   The   Dec. 

Sennett  Star 
Don't  Play  Bridge  With 

Your   Wife   Jan. 

Sennett  Star 

Door  Knocker,  The   May 

Doubling  in  the  Quickies.  ...  Dec. 

Sennett  Star 
False    impressions   Nov. 

Sennett  Star 
Fatal  Glass  of  Beer   Mar. 

W.  C.  Fields 
Harem,    Scarem    June 

Al  St.  John 
Hawkins  and  Watkins,  Inc. 
His  Perfect  Day   

Sennett  Star 
His  Week  End   May 

Johnny  Burke 
Hollywood   Double,   A   Nov.    25  2  reels 

Sennett  Star 

Honeymoon  Bridge   

Sennett  Star 


Dec. 


27. 
16. 


2  reels 


4   2  reels 


3, '33. 


2  reels 


10   2  reels   

.July     8  22  Sent. 


13  'i  reels 


Sennett  Star 


Lion  and  the  House,  The 

Sennett  Star 
Ma's  Pride  and  Joy   Oct. 

Donald  Novis 

Meet  the  Senator   May 

Prosperity  Pays  (Tent.)  Nov. 

Tom  Howard 

Singing   Boxer,  The  Jan. 

Singing    Plumber   Sept.  23 

Donald  Novis 

Uo  Popped  The  Ghost          July  22 

What  Price  Air   June  24 

Tom  Howard 
Wrestlers,   The   Jan. 

Sennett  Star 


Dec. 

30  . 

2 

reels 

June 

3 

2 

reels 

May 

6 

2 

reels 

Dec. 

23  . 

.  .18 

1  18  Aug. 

0  2  reels    . . . 


27,'33. 


.20.. . 


.June  18 


20,'33. 


POWERS  PICTURES 


TItIs 


Running  Time 
Rel.  Date      Minutes  Reviewed 


15. 
I. 


.  9 
.12 


Dream   Flowers   Sept. 

Dual  Control   Sept. 

(Capt.   James  A.  Molli- 
son-Amy  Johnson) 

It  All  Depends  on  You  Nov.     1  8 

Land  of  My  Fathers  9 

Land  of  the  Shamrocks  10. 

Light  of   Love  Oct.     15  9   

Me  and  the  Boy  Friend  Oct.      1  8  

Mystery  of  Marriage.  Th  18  Apr.  2 

Special    Messengers   9  Mar.  21 


.Apr. 


RKO-RADIO  PICTURES 


Title 


Running  Time 
Rel.  Date      Minutes  Reviewed 


CHARLIE   CHAPLIN   SERIES  (Re-Issues) 

The  Cure   Aug.  19. 

Easy  Street   Sept.  30. 

The   Floorwalker   Deo.  30.. 

The  Rink   Nov.  II. 


.20  ... 

.  l9'/2.. 

,  .20</2 
.20  ... 


.Dec.  17 


CLARK  AND  McCULLOUGH  SERIES 

Ice  Man's  Ball   Aug.    12  20  Aug'.  13 

Jitters,  The  Butler   Dec.    30  20'/2  Aug.  20 

Millionaire  Cat.  The  Oct.    21  21   ■,. 

The   Gay    Nighties  18  Dec.  31 


HARRY  SWEET  COMEDIES 
FIrehouse  Honeymoon   Oct. 

Heave  Two   

Just  a  Pain  in  a  Parlor  Aug. 

Making  Loopee   Jan. 

HEADLINER  SERIES 


28  18  Jan.  I4,'33 


26  20 

6,'33...I7 


Shampoo,  the  Magician   Nov.   25  17 

Roscoe  Ates-Hugh  Herbert 


.20. 


MASQUERS  COMEDIES 

Bride's  Bereavement,  The...  Nov.  28. 

Iron  Minnie   July  4  

Rule  'Em  and   Weep  May     2  19  May  21 

Through  Thin  and  Ticket  

Two  Lips  and  Juleps  Sept.    9  20   

MICKEY  McGUIRE  SERIES 

Mickey's    Bin    Business  May  21  

Mickey's  Busy  Day  Sept.    2  18. 

Mickey's   Charity   Dec.     2   18 

Mickey's    Golden    Rule  June     4  19. 


. .  Aug. 


MR.  AVERAGE  MAN  COMEDIES 

(EDGAR  KENNEDY) 

Fish  Feathers   Dec.  16  

Giggle   Water   June   28  20  May  21 

Golf  Chump.  The  Aug.     5  .20  Aug.  13 

Parlor,  Bedroom  and  Wrath.. Oct.    14  20'/7   

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Released  once  a  month 

TOM  AND  JERRY  SERIES 

Barnyard  Bunk   Sept.   16  6   

Jolly  Fish   Aug.    19  6   

Pencil    Mania   Dec.  0  

Piano  Tuners   Nov.  II  

Plane  Dumb   Junt  25  7   

Pets  and  Pans   May    14  •   

Redskin  Blues   July    23  7   

Spanish  Twist.  A  Oct.     14  6   

Tuba    Tooter,    The  June     4  7  May  21 


STATE  RIGHTS 


Title 

ATLANTIC  FILM 


Running  Time 
Rel.  Date       Minutes  Revlewsb 


Playgrounds  In  the  Sky  10  Nov.  5 

Sportsmen's   Paradise   10  July  30 


CAESAR  FILMS 
Veneziana   


reel 


CAPITAL 

Isle   of    isolation   10  July  30 

CENTRAL  FILM 

A    Pilgrimage    Through    Palestine   10  Des.  3 

Boston  Common — and  Proper  10  Jan.  7,'33 

In  Old  New  Orleans  May  2S 

Syria   May  21 

FEATURETTES.  INC. 

A  Night  in  the  Jungle  10  Apr.  30 

 10  May  7 


Holy  Men  of  India. 


IS 


IDEAL 

Evolution   28  Sept  3 

MARY  WARNER 

Glimpses  of  Germany   8  

Playgrounds  in  the  Sky   I  reel   

Sportman's  Paradise.  A   I  reel   

Springtime  on  the  Rhine   7  

The  Mosel    8  Oct. 

Trier.    Oldest    City  In 

Germany    6  

Winter  in  the  Bavarian  Alps   I  reel   

Young  Germany  Goes  Ski- 
ing   1  reel  ..... 

MASCOT 

Technocracy  10  Jan. 

MASTER    ART  PRODUCTS 
Melody  Makers  Series 
No.    I — Sammy  Fain   


7,'33 


.10. 


.  Dee.  24 
PRINCIPAL 

Cock-Eyed  Animal  World  35  July  23 

Get  That  Lion   29  Aug.  27 

Isle  of  Desire  3  reels   

Isle  of  Peril   32  July  16 

Isles  of  Love   I  reel   

Killing  the  Killer  II  July  36 

Mexico   43  June  II 

Primitive  I  reel   

Tiger  Hunt.  The   20..^. .Dee.  31 

UFA 

Cod  Liver  Oil  Preferred  22  Jupp  II 

Last  Pelicans  In  Europe  10  May  7 

Steel   10  May  21 


UNITED  ARTISTS 


Title 
MICKEY  MOUSE 


Running  Time 
Rel.  Date      Minutes  Reviewed 


1.  Mickey's    Nightmare  Auo.     S   7'/i.. 

2.  Trader  Mickey   Aug.   26   7  ... 

3.  The  Whoopee  Party  Sept   16   7  

4.  Touchdown  Mickey   Oct.  7. 

5.  The   Wayward   Canary ...  Oct.  28. 

6.  The   Klondike   Kid  Nov.  18. 

Mickey's  Good  Deed  Dee. 


.OcL 


6V3 


.Nov.  12 


8.    Building   a  Building. 


.Dec.  20. 


The  Mad  Doctor   Jan.  20,'33. 

10.  Mickey's  Pal  Pluto   Feb.  10, '33. 

11.  The   Mellerdrammer    ....Mar.  3, '33. 

SILLY  SYMPHONIES 

1.  Bears  and  Bees   July  15  

2.  Just   Dogs   Aug.  12  

Flowers  and  Trees  Sent.  9. 


4.    Bug  In  Love  Sept.  21   7 


6'/,   

7   

8  Get. 


II 


King    Neptune   Oct. 

Babes  in  the  Wood  Dec. 


7.    Santa's  Workshop   Dec.  30.. 


7. 

2  


.Oct  29 
7.V.'.V.'Dec.'"24 


UNIVERSAL 


Running  Time 
Rel.  Date      Minutes  Reviewed 


12. 

10. 


I  reel 
I  reel 

7  

I   I  reel 

4   I  reel 

30,'33...  7  

27,'33...  I  reel 

19  

23. 


J una  29 


Title 

OSWALD  CARTOONS 

Busy  Barber   Sent 

Carnival   Capers   Oct. 

Catnipped   May  23.... 

Day  Nurse   Aug. 

Jungle  Jumble,  A  July 

Oswald,  the  Plumber  Jan. 

Shriek,  The   Feb. 

Teacher's  Pest   Dee. 

To  The  Rescue   May 

Wet  Knight.  A  June   20   I  real 

Wild  and  Wooly   Nov.   21   I  reel 

Winged  Horse   May     9   I  reel 

POOCH  CARTOONS 

Athlete.   The   Aug.   29   8  Sept.  10 

Butcher  Boy,  The  Seot.  26   7  Sept.  17 

Cat  and  Dogs   Dee.     5   I  reel   

Crowd  Snores,  The  Oct.    24   I  reel   

Merry  Dog.  The  Jan.  2.'33...  I  reel   

Terrible  Troubador,  The  Feb.  I3,'33...  I  reel   

Underdog.  The  Nov.     7   I  reel   

RADIO  REELS 
Morton  Downey — No.   I  Oct.  31. 


reels 
reels 
reels 


With  Vincent  Lopez 

The  Street  Singer  Nov.  14. 

Nick  Kenny— No.  I 

Morton  Downey — No.  2  Nov.  28. 

With    Brown  and 
Henderson 

Art  Jarrett   Dec.    12   2  reels 

Nick    Kenny— No.  2 
Down  Memory  Lane  Dec.    26   I  reel 

Louis  Soboi— No.  I 

With  Texas  Gulnan 
Married  or  Single   Jan.    16,'33...  2  reels 

Nick  Kenny — No.  3 

With  Little  Jack  Little 
I     Know     Everybody  and 

Everybody's  Racket   Jan.  30,'33  

Walter  Winchell— No.  I 

With  Paul  WhIteman 
Morton  Downey— No.  3  Feb.    I4,'33...  2  reels 

The  Holdup 

With  Joe  Young 


January    21,  1933 


MOTION    PICTURE  HERALD 


65 


(THE  RELEASE  CHART— CCNT'D) 


Title 

SPORT  REELS 
Runolnfl  with  Paddock  Apr.  II. 

Chas.  Paddock 
Victory  Plays   May  2. 

Tilden  Tennis  Reel 

STRANGE  AS  IT  SEEIHS  SERIES 


Running  Tims 
Rel.  Date      IVIinutes  Reviewed 


.  10. 
.  9. 


.Apr. 
.IHay 


23 
7 


No. 


No. 
No. 


May 

16  

1  reel 

July 

1  reel 

Aug. 

1  reel 

Sept. 

1  reel 

Oct. 

17  

1  reel 

Nov. 

1  reel 

Dec. 

1  reel 

Jan. 

23, '33... 

1  reel 

Feb. 

20, '33... 

1  reel 

UNIVERSAL  BREVITIES 
Bool  


Good  Old  Days,  Tlio  

Greeks  Had  No  Word*  for 


Dee. 
Sept. 
Nov. 

26  , 

,  1  reel 

.  9  

,  1  reel 

Oct. 
Jan. 

23.'33. . . 

,  1  reel 
,  1  reel 

..Oct. 


UNIVERSAL  COMEDIES 
(1931-32  SEASON) 

Around  the  Eouater  n 

Roller  Skates   July 

Around  the  World  In  18 

Minutes   June 

Dancing  Daddies   

E.  Lambert 

Doctor's  Orders   Juno 

Hollywood  Kid*   July 

Foiled  Again  June 

Hollywood   Handing.  A  Aug. 

In  the  Dag  Apr. 

Marriage  Wow,  Tb*  Apr. 

Bert  Reach 
Meet  the  Princess   May 

Slim  Summerville 
(1932-33  SEASON) 
Boys  Will   Be  Boys  Nov. 

Frank  Albertson 
Family  Troubles   Jan. 

Henry  Armetta 
Finishing  Touch  .........  . .Oct. 

Skeets  Gallagher-June  Clyde 
Hasttating  Love   Nov. 

L.  Fazenda-M.  Prevost 
Hunting  Trouble   Feb. 

Louise  Fazenda 
Kid  Glove  Kisses   Sept. 

Slim  Summerville 
Lights  Out   Dec. 

James  Gleason 
My  OpentUa   .......Dec. 

VInce  Barnett-June  Clyde 
Officer.  Save  My  Child  Nov. 

Slim  Summerville 
Rockabye  Cowboy   Jan. 

James  Gleason 
Should  Crooners  Marry?  Feb. 

Frank  Albertson 
Union    Wages   Aug. 

Louise    Fazenda  _  ^ 

Who.    Me   Sept. 

Frank  Albertson 
Yoo  Hool   Oct. 

James  Gleason 


28   2  reels 

IS. 


.18 
.  17. 


.May  21 


29   2  reels   

13  2  reels   

1   2  reels  

10   2  reels   

5  21  Mar.  26 

20  16  Mar.  26 


.  17. 


.Apr.  16 


30  2  reels   

1 1. '33...  2  reels   

19  2  reels   

IS  2  reels   

8,'33...  2  reels   

21  2  reels   

14  2  reels   

28  2  reels   

2  2  reels   

25,'33. . .  2  reels   

22,'33...  2  reels   

31  20  Sept.  17 

7  2  reels   

5  21  Sept.  3 


VITAPHONE  SHORTS 

Running  Time 

Title  Rel.  Date      Minutes  Reviewed 

ADVENTURES  IN  AFRICA  2  reels   

BELIEVE   IT  OR   NOT—   I  reel   

ROBERT   L.  RIPLEY 

BIG  STAR  COMEDIES 

No.  6 — Shako  a  Log  

Thelma  White  and  Fanny 

Watson  -  , 

No.  7— The   Perfect  Suiter  2  reels   

Benny  Rubin  „ 

No.  8— Maybe    I'm    Wrong  18  May  Z» 

RIehy  Craig.  Jr.  „,„  - 

No.  9— The  Toreador   I'  M*"  ' 

Joe  Penner  .         „  _ 

No.  10— On,  Edge  19  ' 

Wm.   and   Joe  Mandel 

No.  II— Poor  but  Dishonest  2  reels   

Thelma  White  and  Fanny 


Watson  .  I 

No.  12— In  the  Family  2  "«» 

Thelma  White  and  Fanny 
Watson 


BIG   V  COMEDIES 

No.  I— Sherlock's  Home   

Jack  Haley 

No.  2 — Here.  Prince   

Joe  Penner 

No.  3— You  Call  It  Madness..  

RIchy  Craig,  Jr. 
No.  4— Hey.  Pop    

Roscoe   ( Fatty)  Arbuckle 
No.  5 — Then  Came  the  Yawn  ■ 

Jack  Haley 

Nq.  6— The  Run  Around  

William  Demarest 
No.  7— Trouble  Indemnity  

Codec  and  Orth 
No.  8— The  Buiid-Up   

Jack  Haley 

BOOTH  TARKINGTON  SERIES 

No.  7— Hot  Dog    |  "j! 

No.  8— Penrod's  Bull  Pen   I  reel 

Billy  Hayes-Dave  Goreey 

BROADWAY  BREVITIES 
No.  8— Absentminded  Abnar   2  reels 

Jack   Haley  _ 
No.  9— A  Regular  Trouper  l*  

Ruth  Etting  ,„„. 
No.  10— A  Mall  Brid*  '8  June 

Ruth  Etting 

No.  11 — Artistle  Tempar  

Ruth  Etting  , 
No.  12— What  an  Idoa  18  

Harriet  Hllllard 


July  23 


TItl* 

BROADWAY  BREVITIES 
(NEW  SERIES) 


Running  Tim* 
Rel.  Date      Minutes  Reviewed 


No.  I — Passing  the   Buck  2  reels 

No.  2 — Tip.    Tao,  Toe  

No.  3 — A  Modern  Cinderella  

No.  4 — The   Red  Shadow  

No.  5 — Sky  Symphony   

No.  6— Poor  Little  Rich  Boy  

No.  7 — Yours  Sincerely   

No.  8 — That  Goes  Double  

No.  9 — World's  Champ   


HOW  TO  PLAY  GOLF- 
BOBBY  JONES   


■  1  reel 
(each) 


LOONEY  TUNES  SERIES 

No.  8 — Bosko's  Party    7  May  7 

No.  9 — Bosko  and  Bruno   7  Doe.  10 

No.  10 — Bosko's   Dog   Race   8  July  8 

No.  II— Bosko  at  the  Beach   7  Nov.  5 

No.  12 — Bosko's   Store   7   

No.  13 — Bosko  the  Lumber-  

Jack   

LOONEY  TUNES 
(NEW  SERIES) 

No.  I — Ride  Him,  Bosko  

No.  2 — Bosko  the  Drawback  

No.  3 — Bosko's  Dizzy  Date  

No.  A — Bosko's  Woodland  Daz*  

No.  5 — Bosko   In  Dutch  

No.  6 — Bosko   in  Person  

MELODY  MASTERS 
(NEW  SERIES) 

No.    I— Music  to  My  Ears  

Jack  Denny  and  Band 

No.  2 — Municipal  Band  Wagon  

No.  3 — Smash  Your  Baggage  

Small's  Paradise  Band 
No.  4— The  Lease  Breaker*   9  Dee.  3 

Aunt  Jemima 

No.  5— The   Yacht  Party  

Roger  Wolfe  Kahn's  Band 
No.  6 — Hot  Competition   

The  Continentals-Barrls- 

Whiteman-Ted  Husing 

No.  7 — Abe  Lyman  and  Band  

No.  8— "How's  Tricks?"   

Jean  Sargent-George  Owen  and  Oang 
No.  9— That's  the  Spirit  

Noble  SIssle  end  Band 


MERRY  MELODIES  (New  Serin) 

No.  I— You're  Too  Careless  with  Your  Klise*  8  Dee.  17 

No.  2—1  Wish  I   Had  Wings  

No.  3— A  Great  Big  Bunch  of  You  

No.  4 — Three's  a  Crowd  

No.  5— Shanty  Where  Santa  Claus  Lives  


MERRY  MELODIES 
SONG  CARTOONS 

No.   9— Goopv  Gear  6  Air.  SO 

No.  10— It's  Got  Me  Again   6  Jun*  II 

No.  II— Moonlight  for  Two   7  July  2 

No.  12— The  Queen  Was  In  ,•!„«» 

the    Parlor    7  July  23 

No.  13—1    Love   a   Parade   7   

THE   NAGGERS  SERIES 

MR.    AND    MRS.    JACK  NORWORTH 

The  Naggers'  Anniversary   I  reel   

The  Naagers  at  the  Opera  .L  i".!:'''* 

The  Naggers  Go  Ritzy  10..... .Juna  4 

Movie  Dumb   .L •.  •■•••"ii 

Four  Wheels— No  Brakes  10  July  30 


NOVELTIES 

Bigger  They  are.  The   2  reels 

Prime  Camera 

Gypsy  Caravan    I  • 

Martinelli  .  , 

Handy  Guy.  The   2  reels 

Earl   Sande  ,  _  , 

Rhythms  of  a  Big  City   I  r«el  . 

Season's  Greetings.  The   o  

Christmas  Special  ,  , 

Trio  to  Tibet.  A   1  ■ 

Washington.  The  Man  and 

the  Capital    '8  

Clarence  Whitehlll 


ONE-REEL  COMEDIES 

Baby  Face   

Victor  More 
Military  Post,  The.... 

Roberto  Guzman 
No- Account,   The  .... 

Hardie-Hutchison 
No  Questions  Asked... 

Little  Billy 
Strong  Arm,  The   

Harrington-O'Neill 


ORGAN  SONG-NATAS 

For   You    If"' 

Organ-Vocal  ,  ,  ,  . 

Say  a  Little  Prayer  for  Me   I  retl 

Organ-Vocal  .  , 

When  Your  Lover  Has  Gone   I  reel 

Organ-Vocal 


JOE   PENNER  COMEDIES 

Moving  In    2 

Rough  Sailing   I8..... . 

Stutterless  Romance,  A   I  r*ei  . 

Where  Men  Are  Men  2  reels 


.Juna  25 


25 


PEPPER  POT  SERIES 

No.  1 1 — Napoleon's    Bust  10. 

Dan  Coleman-Ted  Husing 

No.  12— Featurette  Movie  Album  

No.  13— Movie   Album   Thrills  10  July  23 


Title 
PEPPER  POT 


Running  Time 
Rel.  Date       Minutes  Reviewed 


(NEW  SERIES) 

No.    I — Rambling  Round  Radio  Row  No.  I  

No.    2— Nickelette  

No.   3 — Contact   

No.  4 — If  I'm  Elected  

No.    5— King  Salmon   

No.  6 — Rambling  Round  Radio  Row  No.  2  

No.    7 — Babe  0'  Mine  

No.  8 — Dangerous  Occupations   

No.  9 — Out  of  the  Past  

No.  10 — Love  Thy  Neighbor  

No.  11 — Rambling  Round  Radio  Row  No.  3  

No.  12— A  Whale  of  a  Yarn  

No.  13 — Africa  Speaks — English   

No.  lA — Rambling  Round  Radio  Row  No.  4  

No.  15— Inklings   

No.  16 — Parades  of  Yesterday  

No.  17 — Mississippi  Suite   

No.  18— Little  White  Lies  

No.  19 — Rambling  Round  Radio  Row  No.  5  

No.  20— You're  Killing  Me  

No.  21 — Old  Time  News  Reel  

No.  22 — Rambling  Round  Radio  Row  No.  6  

No.  23— Around  the  World  In  8  Minutes         8  Aug.  20 


SPORT  THRILLS  SERIES 
TED  HUSING 

No.  1   

No.  2   

No.  3   

No.  4— Old  Time  Sport  Thrills. 

No.  5—   


S.  S.  VAN  DINE  MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.    2— The  Wall  Street  Mystery  

No.  3 — The  Week- End  Mystery  

No.  A — Symphony   Murder  Mystery  

No.   5— Studio   Murder  Mystery  

No.  6 — Skull  Murder  Mystery,  The   2  reals  

No.  7 — The  Cole  Case  20  Apr.  23 

No.  8 — Murder  in  the  Pullman  20  Jun*  4 

No.  9 — The  Side  Show  Mystery  20  June  II 


No.  10 — Campus  Mystery,  The. 

No.  11 — Crane  Poison  Case,  The   

No.  12 — Transatlantic  Mystery.  The  22  Sept.  10 


TECHNICOLOR  MUSICAL  REVUES 

No.    I — Cost  Parea   

No.   2— Tee  for  Two  16  Nov.  12 

No.   3— Heyl  Heyl  Westerner  16  Oct  15 

No.  4 — Northern  Exposure   

No.    5— Pickin'  a  Winner  16  Sept.  17 

No.  6 — Pleasure  Island   

TWO-REEL  COMEDIES 

Dandy  and  the  Bella,  The  

Frank  McGlynn.  Jr.-Mary 
Murray 

Freshman  Love   

Ruth  Etting 

Old  Lace   

Ruth  Etting 


WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.    1 — Little  Journeys  to 
Great  Masters    I  reel   

No.    2 — Southern   India    9  

No.    3 — Road  to  Mandalay   I  reel   

No.  4 — Mediterranean  By- 
ways   9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern   India    I  reel   

No.    7 — Oberammergau    I  reel   

No.    8 — South  American 
Journeys    9  Jun*  23 

No.  9 — Soviet  Russia    I  reel   

No.  10 — Paris  Glimpses    9.... ..July  SO 

No.  II — Dear  Old  London   I  real   

No.  12— When  in  Rome   9  June  li 

No.  13— Berlin  Today    9  Oct.  2t 


WORLD  ADVENTURES 

E.  M.  NEWMAN  (New  Series) 


No.  I — Dancing  Around  the  World   I  reel  .... 

No.  2 — Transportations  of  the  World   I  reel   

No.  3— An  Oriental  Cocktail  10  Get. 

No.  A — Curious  Customs  of  the  World   I  reel   

No.  5 — From  Bethlehem  te  Jerusalem   I  reel 

No.  6— High  Soots  of  the  Far  East.. 


No.    7 — Main  Streets    I  real 

No.  8 — Beauty  Spots  of  the  World   I  rael 


..10  Sept.  10 


SERIALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 


Title  Rel.  Date 

Air  Mail  Mystery  Mar.  28... 

Jas.  Flavln-Lucilla  Brown* 
Clancy  of  the  Mounted  Feb.  27.'33 

Tom  Tyler-Jacnuelina  Wells 
Detective  Lloyd   Jan.  4... 

Jack  Lloyd 

Heroes  of  the  West  Juna  20.... 

Noah  Berry.  Jr. 
Lost  Special   Dee.  S... 

Frank  Albertson 
Jungle  Mystery   Sept.  12... 

Tom  Tyler 


Running  Tim* 

Minutes  Reviewed 

 IS  Apr.  IS 

(•uh) 


.20..., 

(each) 
.  IS  June 

(each) 


Jan.  IS 


IS 


.20  .. 

(each) 


66 


MOTION    PICTURE  HERALD 


January    21,  1933 


CLASSiriEE) 
ADVECTISING 


9P 


the  great 
national  medium 
for  showmen 


Ten  cenis  per  word,  money-order  or  check  with  copy.   Count  initials,  box  number  and  address.   Minimum  insertion, 
$1.    Four  insertions  for  the  price  of  three.    Contract  rates  on  application.    No  borders  or  cuts.    Forms  close 
Mondays  at  5  P.M.    Publisher  reserves  right  to  reject  any  copy.    Address  correspondence,  copy  and  checks  to 
MOTION  PICTURE  HERALD,  Classified  Dept.,  1790  Broadway,  New  York  City. 


I^EI^AIR  SEI^VICE 


PROJECTORS,  TICKET  MACHINES  AND  OTHER 
theatre  and  sound  equipment  requiring  parts  and 
repairs  can  now  be  given  prompt  attention  at  reason- 
able cost.   BOX  121A,  MOTION  PICTURE  HERALD. 


LISED  ECLJIPMENT 


SIMPLEX  MECHANISM  THOROUGHLY  RE- 
built,  $135.00,  complete,  $175.00.  Powers  Mechanism, 
$40.00,  complete,  $85.00.  Ticket  Machine  close  out 
3-unit,  flat  plate  like  new,  $75.00,  guaranteed.  A 
bargain  never  to  be  had  again,  only  four  in  stock. 
CROWN  MOTION  PICTURE  SUPPLIES,  311  West 
44th  Street,  New  York  City. 


USED  SCENERY  BARGAINS,  DRAPES,  TRACKS, 
etc.    KINGSLEY  STUDIO,  Alton,  111. 


UNUSUAL  BARGAINS  IN  USED  OPERA 
Chairs,  Sound  Equipment,  Moving  Picture  Machines, 
Screens,  Spotlights,  Stereopticons,  etc.  Projection 
Machines  Repaired.  Send  for  catalogue  H.  MOVIE 
SUPPLY  COMPANY,  844  S.  Wabash  Ave.,  Chicago. 


TWO  REBUILT  SIMPLEX  MACHINES  COM- 
plete;  look  and  will  work  like  new,  for  $400.00.  BOX 
334.  MOTION  PICTURE  HERALD. 


FOR  SALE:  DICTAPHONE  COMPLETE  WITH 
dictating  and  transcribing  machines.  Also  shaving 
machine.  Price  $350.  Perfect  working  condition. 
Write  BOX  138.  MOTION  PICTURE  HERALD. 
1790  Broadway,  New  York  City. 


INVENTORY  CUT  PRICES  ON  USED  EQUIP- 
ment.  Big  stock  of  all  styles  and  designs  of  recon- 
structed newly  recovered  spring  upholstered  theatre 
chairs.  Big  selection  of  used  veneered  chairs  and 
other  equipment.  ILLINOIS  THEATRE  EQUIP- 
MENT COMPANY,  1014  So.  Michigan  Avenue, 
Chicago,  Illinois. 


BARGAINS  GALORE— MARKETS  FLOODED:— 
Weber  Syncrofilm,  LeRoy,  Mellaphone,  RCA,  Uni- 
versal, Toneograph,  Pacent  Soundheads,  $35.00  up; 
Radiart,  Operadio,  Samson,  Webster  Amplifiers,  $17.50 
up;  Jensen,  DeCoster,  RCA,  Racon,  Macy  Speakers, 
$12.95  up.  Cash  paid  for  used  equipment.  S.O.S. 
CORP.,  1600  Broadway,  New  York. 


THEATRE  PI5CyHCTI€N 


WE  RENT  ALL  KINDS  FIGURES  TO  MOVIE 
houses  for  lobby  displays.  Write  us.  Have  some- 
thing great  on  Fugitive.  Ship  anywhere.  WEIL'S 
CURIOSITY  SHOP,  20  S.  2nd  St.,  Philadelphia,  Pa. 


ATTRACTIONS 


WANTED— ACTS  AND  SMALL  SHOWS,  ALL 
kinds,  coming  this  way.  KNICKERBOCKER  THEA- 
TRE, Columbus,  Ohio. 


GENERAE  ECUIRAiENT 


MAZDA  SPOT  LIGHTS,  $15.00;  CARBON  SPOTS, 
$18.00;  Olivettes,  £14.00;  Baby  spots,  $5.50;  Cleaning 
lights,  $5.00;  Music  stands,  $4.75;  Color  wheel,  $3.00; 
automatic  efiFect  attachment,  $49.00.  Gelatin  holders — 
gelatin  all  colors  12c  per  sheet  (full  size).  Big  bargains 
at  all  times.  CROWN  MOTION  PICTURE  SUPPLIES, 
311  West  44th  Street,  New  York  City. 


TEN  THOUSAND  WATT  LAMP  AND  BULB 
with  adjustable  stand,  cable  and  switch.  Good  con- 
dition. Sell  cheap  with  list  or  photo.  WEIL'S 
CURIOSITY  SHOP,  20  S.  2nd  Street,  Philadelphia, 
Pa. 


HIGH  GRADE  LENSES  AT  A  REAL  BARGAIN. 
BOX  245,  MOTION  PICTURE  HERALD. 


900  SPRING  CUSHIONS  FOR  THEATRE  CHAIRS 
15"-16";  2  Simplex  projectors.  6-5  point  Simplex 
pedestals.    BOX  263,  MOTION  PICTURE  HERALD. 


NEW  ECLIRMENT 


CARBON  SAVER,  BEST  ON  THE  MARKET 
today,  $3.00  pair,  any  size;  made  to  last  and  give 
service;  order  at  once  and  save  at  least  25  percent 
on  your  carbon  bill.  Machine  parts  at  big  saving. 
Get  in  touch  with  us  at  once.  CROWN  MOTION 
PICTURE  SUPPLIES,  311  West  44th  Street,  New 
York  City. 


TRAINING  SCHCCLS 


I.E:aRN  MODERN  THEATRE  MANAGEMENT. 
Approved  home-study  training  in  Theatre  Manage- 
ment, Advertising  and  Technics.  Send  for  catalog. 
THEATRE  MANAGERS  INSTITUTE.  315  Washing- 
ton St.,  Elmira,  New  York. 


BUSINESS 
STI/HULATGRS 


THE  HOO  RAY  GAME.  ADDRESS:  710  COOPER 
BLDG.,  Denver,  Colo. 


El  EMS 


SILENT   PICTURES,    WESTERNS,  MELODRA- 

mas,  Comedies,  Serials — Prints  in  good  condition — 
reasonable  rentals— INDEPENDENT  FILM  CO.,  Film 
Bldg.,  Omaha,  Nebr. 


THEATRES 


RCSITICNS  WANTED 


ARTIST  —  SIGNPAINTER  DESIRES  CONNEC- 
tion.  Salary  open.  Make  oflfer.  ROBERT  CALLA- 
HAN, 48  Costello  St.,  Dayton,  Ohio. 


EXPLOITATION  MANAGER  —  WITH  ORIGINAL 
and  efTective  ideas.  Qualifications  and  references 
worth  investigating.  Will  go  anywhere.  BOX  259, 
MOTION  PICTURE  HERALD. 


SEVERAL  THEATRES  OUTFITTED  WITH 
sound  equipment  willing  to  consider  outright  sale  or 
leasing  proposition  from  reliable  parties.  Unless  you 
mean  business  do  not  reply.  BOX  120A,  MOTION 
PICTURE  HERALD. 


MANAGER,  EXPERIENCED  IN  ALL  BRANCHES 
of  the  theatre.  A-1  sign  and  pictorial  artist.  At 
present  employed.  Have  entire  studio  equipment. 
References.  BOX  262,  MOTION  PICTURE  HERALD. 


TWO  PROJECTIONISTS  EXPERIENCED  ON 
Western  Electric  and  other  sound  equipments.  Ref- 
erences.   BOX  257,  MOTION  PICTURE  HERALD. 


IHEATRE  MANAGER— GOOD  PERSONALITY— 
community  builder — advertiser;  A-1  references  as  to 
all  requirements.  A.  W.  JORDAN,  1423  East  Locust 
St.,  Cincinnati,  Ohio. 


OPERATOR  —  5  YEARS  —  REFERENCES.  GO 
anywhere.  Wire  Cherry  9449.  BROOKS,  Cincinnati, 
Ohio. 


FIRST  CLASS  SOUND  PROJECTIONIST.  REF- 
rences.     H.    A.    POPE,    Dierks,  Ark. 


THEATRES  WANTED 


WANTED  SMALL  THEATRE  ON  REASONABLE 
rental  basis  for  summer  stock  company.  If  terms  are 
satisfactory,  may  consider  a  5-year  lease.  State 
equipment  and  condition  of  theatre.  Mention  size  of 
stage  and  if  large  enough  for  stage  productions.  BOX 
119A,  MOTION  PICTURE  HERALD. 


TECHNICAL  BCCrS 


"RICHARDSON'S  HAND  BOOKS  OF  PROJEC- 
tion"  in  three  volumes.  Universally  accredited  as  the 
best  and  most  practical.  Aaron  Nadell's  "Projection 
Sound  Pictures."  Complete  information  on  sound 
equipment.  Both  text  books  complete  for  $12.80. 
MOTION  PICTURE  HERALD  BOOKSHOP.  1790 
Broadway.  New  York  City. 


PRICES  CUT— LAST  TWO  JUST  OFF  PRESS: 
"Sound  Projection,"  "Servicing  Projection  Equipment," 
"Simplified  Servicing  Sound  Equipment";  All  three, 
$15.00  value,  $3.95.  Individually,  $1.50.  S.O.S.  CORP., 
1600  Broadway,  New  York. 


WANTED  TC  CLiy 


CASH  FOR  SIMPLEX  MACHINES.  STRONG. 
Peerless  or  any  make  low  intensity  lamps.  BOX  333. 
MOTION  PICTURE  HERALD. 


THREE  HUNDRED  SECOND-HAND  THEATRE 
chairs  wanted.  Must  be  in  good  condition  and 
comfortable  style.  Price  must  be  very  low.  Will 
pay  cash  if  suitable.  BOX  129A,  MOTION  PICTURE 
HERALD. 


o 

CAN  GAUGE 

ITS  TOTAL  VALUE? 

EASTMAN  Super-sensitive  Panchromatic 
Negative  has  helped  the  motion  picture  in- 
dustry to  attain  improved  w^orking  condi- 
tions... lower  lighting  costs ...  finer  photog- 
raphy . . .  better  prints . . .  higher  screen  quality. 

Who  can  gauge  the  total  value  of  this 
film's  contribution?  Without  the  qualities 
which  it  offered,  the  industry  would  have 
missed  some  of  the  most  important  stimuli 
it  has  ever  received 

Further  improved  since  its  introduc- 
tion, Eastman  Super-sensitive  is  rendering 
its  greatest  service  in  the  gray-backed  form 
in  which  it  is  now  available.  Eastman  Kodak 
Company  (J.  E.  Brulatour,  Inc.,  Distributors, 
New  York,  Chicago,  Hollywood). 

EASTMAN  SUPER-SENSITIVE 

PANCHROMATIC   NEGATIVE  (g r ay-b ac k ed) 


^«OlV£)s/ 


RECORDS 


SMASHED 


Longest  queue  I've  seen  along  the  rialto  in 

over  O  year.  Kate  Cameron,  Daily  News 


Mr.  Laughton  is  marvelous. ..creates  suspense 
a  mile  a  minute  and  keeps  his  audience 

clinging  to  their  seats.   Regina  Crewe,  American 


MOTION  PICTURE 


FLEXIBLE 
ADMISSIONS 

Industry  prepares  to  adopt  practice  of 
charging  patron  according  to  picture  value, 
supplanting  exclusive  run  experinnents 

FOX-EDUCATIONAL 
DEAL  COMPLETED 

Sales  and  physical  distribution  of 
Educational-World  Wide  features  and 
short  subjects  placed  in  hands  of  Fox 


\  ol.  110,  No.  5 


Entered  as  second-class  matter,  January  12,  1931.  at  the  Fast  Office,  at  New  York, 
lished  Weekly  by  Quigley  Publishing  Co.,  Inc.,  at  1790  Broadway,  Xew  i  urk.  5ui 


.V.  V.    mider  the  act  of  March       1879.  Pub-  Jmmyj'-\ 


WARNING! 

Notice  to  swivel-choir  prophets! 
Advice  to  trade-press  forecasters! 
Hint  to  guessers  of  box-office  results! 

YOU'RE  ALL  WET! 

You  mode  a  prophecy  about  M-G-M's 

STRANGE  INTERLUDE 

{Norma  Shearer — Clark  Gable  Together!) 

You  said  it  was  a  good  picture! 

You  predicted  success  for  it! 
But  you  didn't  guess  the  half  of  it! 

''Strange  Interlude''  is  THE  BOX-OFFICE 
SENSATION  OF  THE  DAY,  in  big  cities,  in 
medium-sized  cities,  in  small  towns! 

"Strange  Interlude"  continues  to  top  "Smilin' 
Thru,"  "Prosperity,"  "Torzon,"  "Hell  Divers" 
and  in  many  spots  even  "Grand  Hotel" ! ! ! ! 

It  is  important  to  hold  open  extra  time  for  "Strange 
Interlude/'  It  is  wise  to  double  your  promotion 
efforts!  The  Hell  with  prophets!  Here  ore  PROFITS! 
Here's  your  opportunity!  With  cheers  from  M-G-M! 


Miss  Eve 
Marcy 


HlNNOUNCING 


THE 


A 


mil 


WAIT  TILL  YOU  SEE  THE 

NATION-WI 

The  Pay  — 

WARNER 


Miss  Evelyn 
Joice 


Miss  Agnes 
Ray 


ft. 


Miss  Lorena 
Andrews 


AND  THE  SETS 
PLOITATION  PLANS! 

Off  from 

BROS. 


Miss  Qrace 
Tohin 


Miss  Dona 
Mae  Roberts 


VITAGRAPH,  INC.,  DISTRIBUTORS 


Shes 

ONE 

in  a 

MILLION 


Lilian  Hanrey 

Thrillingly  difFerent  from  any 
other  star... brilliant,  beautiful 
Lilian  Harvey.  Now  a  mem- 
ber of  the  ever-growing  roster 
of  FOX  personalities.  Whose 
charm  and  vivacity  will  capti- 
vate your  patrons  in  **My 
Lips  Betray"  .  . .  her  first 
FOX  picture. 


JAN  27 1933 


©CIB  180110 


MOTION  PICTURE  HERALD 


Vol.  1 10,  No.  5 


T 


OUR  OWN  TECHNOCRACY 

~  ECHNOCRACY,"  the  pseudo-scientlflco-polltical  mania 
of  the  moment,  born  of  one  Mr.  hloward  Scott  and 
abetted  by  a  great  university,  has  now  about  reached 
the  point  of  deflation  where  Broadway  might  well  produce  a 
song  under  the  suggested  title  of  "Columbia,  germ  of  the 
notion." 

Our  immediate  provocation  for  thoughts  about  Technocracy 
this  morning  is  in  reflections  on  the  intensely  technical  charac- 
ter of  the  motion  picture,  supremely  a  machine  age  product. 
It  might  confuse  the  Technocrats  to  realize  that  in  this  instance 
.the  Machine  has  created  jobs  by  the  thousands  where  there 
were  no  jobs  before.  There  are,  for  instance,  probably  as  many 
operators  standing  alongside  projection  machines  even  today 
as  there  were  persons  engaged  in  the  whole  art  of  the  drama 
before  the  motion  picture  was  born. 

Meanwhile  arises  the  curious  observation  that  mostly  every- 
where else  in  the  world  of  the  Machine  the  evolutions  of  the 
era  have  tended  toward  lower  unit  prices  for  the  product  and 
wider  distribution,  but  in  the  motion  picture,  born  for  a  nickel, 
the  machinery  has  been  used  in  the  opposite  direction.  The 
motion  picture,  striving  for  status,  attainment,  respectability, 
also  glory,  has  increasingly  and  continuously  imposed  on  itself 
the  handicaps  and  limitations  of  the  stage  it  supplants.  For 
$500  one  can  today  get  a  better  motor  car,  for  example,  than 
could  have  been  had  for  $10,000  in  1910.  But  how  does  the 
ratio  stand  for  the  screen? 

It  is  just  possible  that  certain  obvious  natural  laws  are  at 
work  under  the  current  price  revisions  at  the  box  office.  It  is 
opportune  to  repeat  again  our  frequent  assertion  that  the 
motion  picture  rose  to  dominance  in  the  amusement  world  by 
force  of  being  the  world's  best  amusement  buy — and  to  repeat 
again  our  continuous  contention  that  it  must  be  maintained  in 
that  position  for  its  continued  prosperity.  The  motion  picture 
got  strong,  prosperous,  important  in  an  era  when  at  no  point 
in  the  traffic  was  anyone,  from  producer  employing  players,  to 
distributor  to  exhibitor  to  audience,  being  charged  "all  the 
traffic  will  bear."  Maybe  the  last  dollars  in  the  quota  cost 
too  much. 

AAA 
HONORING  MR.  BAUSCH 

ThHE  motion  picture  industry,  which  Is  quite  as  much  optical 
as  electrical,  may  well  list  among  its  friends  Mr.  Edward 
Bausch,  who  was  honored  last  week  by  a  testimonial  dinner 
of  the  famed  Society  of  the  Genesee  at  the  Commodore  in 
New  York.  Mr.  Louis  Wiley  of  the  New  York  Times,  speaking 
of  the  attainments  of  the  president  of  the  Bausch  &  Lomb 
Optical  Company,  observed  that  "he  has  Improved  the  see  In 
Genesee"  but  Mr.  Wiley  might  have  taken  in  the  rest  of  the 
world  including  the  motion  picture  camera  and  projector,  too. 
In  a  speech  by  Dr.  Arthur  Louis  Day,  director  of  the  Geophysi- 
cal Laboratory,  Carnegie  Institution,  Washington,  D.  C,  for 


January  28,  1933 


the  first  time  was  told  the  story  of  Mr.  Bausch  and  his  triumphs 
for  America  and  the  Allies  in  the  making  of  optical  glasses  In 
the  face  of  vast  difficulties  and  well  near  tragic  necessity. 


AROMA 


AAA 


ThIE  status  of  Broadway  and  the  show  world  of  which  it  is 
the  capital  Is  not  measurably  enhanced  by  the  marquee 
display  on  one  of  the  street's  most  prominent  locations, 
reading:  "FOR  MEN  ONLY— ROAD  TO  HELL— Stage  and 
Film — with  living  models — actual  scenes  show  everything."  A 
Broadway  Association  with  the  repute  of  a  street  and  an  In- 
dustry at  heart  might  do  something  about  that.  If  the  adver- 
tising is  honest  the  show  belongs  on  the  Bowery,  if  anywhere, 
and,  if  It  Is  not.  It  Is  worse. 

AAA 
JUST  AFTERMATH 

BROADWAY,  the  press  and  the  chatter  of  the  industry  is 
just  now  vastly  agog  with  a  lot  of  unnecessary  excitement 
about  impending  mergers,  receiverships,  and  all  manner 
of  projected  and  conjectured  happenings  of  variously  alleged 
and  fancied  spectacular  nature.  The  real  If  not  obvious  fact 
Is  that  the  big  things  have  all  already  happened.  Wherever 
we  go  from  here  is  up. 


EYES  LEFT! 


AAA 


FOR  so  long  we  cannot  remember  when  it  started,  adver- 
tisers have  been  insistent  on  position  on  right  hand  pages. 
Now  comes  a  researcher,  Mr.  E.  Ralph  Schaefer,  a  grad- 
uate of  Columbia's  School  of  Business,  to  report  that.  In  the 
ratio  of  about  three  to  one,  left  hand  pages  get  the  first 
attention  of  readers.  Mr.  Schaefer  used  waiting  rooms  and 
trains  as  his  laboratory  and  found  that  among  4,400  persons, 
3,013  started  to  read  on  left  hand  pages,  while  only  1,387 
turned  to  the  right.  Incidentally  he  found  that  a  very  large 
proportion  started  at  the  back  of  the  publications.  We  may 
add  another  observation  all  our  own — a  good  piece  of  copy 
will  be  seen  anywhere. 


DIAGNOSIS? 


AAA 


ABOUT  a  year  ago  Mr.  hiarry  Bannister  and  Miss  Ann 
Harding  got  a  divorce  so  that  her  artistic  career 
would  not  be  permitted  to  overshadow  his.  Mr.  Ban- 
nister appeared  upset  by  the  possibility  that  he  would  be 
known  to  the  ages  only  as  Miss  Harding's  husband.  Now 
his  "Late  One  Evening",  after  one  week  at  the  Plymouth, 
has  folded,  as  they  say  in  the  patois  of  Broadway.  Would  It 
not  be  a  tragedy  If  time  should  prove  that  matrimony  was 
not  the  real  trouble! 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY.  Edi+or-in-Chlef  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909-  The  Film 
Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-in-Chief 
and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office  407  South  Dearborn 
street,  Edwin  S.  Clifford,  manager,  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhil!  Drive,  Edgware,  London,  England. 
W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  19,  Rue  de  la  Cour-des-Noues,  Paris  20e', 
France,  Pierre  Autre,  representative;  Sydney_  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1933  by  Quigley  Publishing  Company.  All  correspondence  should  be  addressed  to  the  New 
York  Office.  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other 
Quigley  Publications:  Motion  Picture  Daily,  The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  the  Chicagoan. 


BOARDMEH  QUEUES 
AND  LEICESTER  SQUARE 


and  brought  back — 


I  ERMINOLOGY  may  differ,  but  Leicester  Square 
or  Times  Square  the  meaning  is  the  same  —  showman- 
ship. From  historic  Leicester  Square  of  London,  where 
Mr.  Harry  W.  Crull  holds  forth  at  the  Empire  theatre, 
comes  this  word-picture  of  efficient  application  to  the 
showman's  job  of  drawing  attention  to  the  show. 

"Boardmen"  they  call  them  in  London;  they're  "sand- 
wich men"  on  any  city's  Broadway  in  these  United 
States.  And  "queues"  are  "lines".  And  "Strange  In- 
terval" is  of  course  the  showing  title  in  England  for 
"Strange  Interlude".  Now  we  may  go  on  with  the 
story. 

Have  you  had  fifteen  sandwich  men  parading  in 
Indian  file  downtown  with  the  news  of  your  next  pic- 

[8] 


ture?  Mr.  Crull  did,  and  the  parade  helped  achieve 
an  echoing  march  toward  the  box  office.  Perhaps 
there  are  ordinance  restrictions,  as  Mr.  Crull  recalls 
from  the  days  he  was  in  the  States  —  in  Washington 
and  Providence.  But  for  cities  where  exhibitors  are 
free  to  do  so  he  says  It's  a  "very  effective  method 
of  exploitation.  We  used  fifteen  men,  one  following 
the  other,  in  a  constant  procession  in  the  West-end 
of  London,  and  besides  that  used  five  men  who  re- 
mained on  point,  as  it  is  called  here,  which  in  the 
States  would  probably  be  referred  to  as  on  permanent 
post.  These  locations  were  selected  with  a  view  to 
attracting  the  greatest  number  of  people  during  the 
course  of  the  day."  .  .  .  And  the  queue  is  the  cue. 


January    28,  l"933 


M OTI  O  N    P  I  CTU R E  HERALD 


9 


FLEXIBLE  ADMISSION  PRICES  TAKE 
PLACE  OF  EXCLUSIVES  AS  PRACTICE 


Product  Will  Be  Sold  to  Public 
in  New  Season  at  Charges 
Based  on  Quality;  Estimate 
Higher  Receipts  in  Millions 

by  JAMES  P.  CUNNINGHAM 

Flexible  admission  prices  at  motion  pic- 
ture theatres  have  definitely  succeeded  ex- 
clusive runs  as  a  trade  practice.  The  indus- 
try will  begin  in  the  new  season  to  sell  en- 
tertainment to  the  public  at  prices  fluctuat- 
ing comparably  with  the  quality  of  the 
product.  Concentrated  effort  will  be  made 
at  once  to  change  the  hereditary  system 
practiced  by  theatres  of  charging  the  same 
retail  prices  at  the  box-office  for  both  good 
and  improved  merchandise.  Expected  ben- 
efits of  flexible  admissions  include: 

Stabilization  of  admissions  which  are 
now  disorganized  because  of  various 
movements  to  revise  downward. 

Termination  of  the  widespread 
price-cutting  movement. 

Correction  of  so-called  "monopo- 
listic" phases  of  exclusive  runs. 

Amicable  readjustment  of  protec- 
tion "evih." 

Halting  "unfair  competition"  of 
10 -cent  admissions  to  higher-scaled 
theatres  showing  identical  product. 

Apportioning  of  "dime  pictures  to 
dime  houses." 

End  of  legal  and  legislative  attacks 
by  exhibitors  on  exclusive  runs. 

Local  education  of  patrons  to  ap- 
preciate quality. 

Increased  box-office  receipts  as  a 
result  of  higher  minimum  admissions 
and  extended  playing  time  on  selected 
^'ace"  pictures.  Some  estimate  the  in- 
crease would  run  between  $15,000,000 
and  $20,000,000  annually. 

Exclusive  runs  virtually  passed  into  his- 
tory with  the  turn  of  the  year.  Theatre 
owners  everywhere,  and  many  distributors, 
too,  had  predicted  the  demise.  There  were 
no  loud  lamentations  at  the  end  and  the 
mourners  were  few.  Considerajsle  undue 
alarm  had  been  felt  in  some  quarters  and 
considerably  too  much  enthusiasm  existed 
in  others. 

Out  of  this  experimentation  has  come  a 
crystallization  of  policy  which  appears  to 
many  of  the  best  minds  of  the  industry  to 
have  considerably  more  merit  and  twice  as 
much  logic,  governing,  as  it  does,  a  more 
equitable  dollar  return  for  buyer  and  seller 
based  on  picture  quality.  Theatres  at  large 
may  participate  in  the  flexible  admission 
plan  and  not  merely  a  selected  few,  as  ex- 
clusives  stipulated.  The  unsuccessful  trial 
of  the  exclusive  plan  forcefully  proved  again 
that  the  seller  cannot  make  the  important 
decisions  of  merchandising  without  taking 
into  consideration  the  buying  public  and 
its  representatives,  the  exhibitors. 

Exclusive  runs  sought,  in  a  manner  which 
many  declared  to  be  bordering  on  the  monopo- 
listic, to  correct  the  system  of  charging  one 
retail  price  for  both  good  and  weak  merchan- 


dise. The  industry  agreed  that  the  condition 
is  one  which  needs  correcting,  but  even  partici- 
pants in  the  experiment  declared  as  unsound 
the  practice  of  showing  pictures  of  a  better 
quality  only  at  one  designated  theatre  in  each 
community,  at  advanced  admissions. 

The  new  policy  is  a  compromise  with  the 
exclusive  plan  on  the  amount  of  admission  in- 
crease for  selected  quality  features. 

The  principles  of  buying  and  booking  and 
the  method  of  protecting  runs  would  remain  the 
same  basically,  but  bookings  would  be  made 
with  more  care.  Participants  would  be  accorded 
more  liberality  in  protection.  Tension  existing 
in  many  sections  over  protection  schedules 
would,  thereby,  be  lessened,  according  to  the 
sponsors  of  flexibles. 

Distribution  authorities  estimate  that  between 
50  and  60  socalled  "ace"  pictures  are  released 
yearly  and  these  would  be  made  available.  Ob- 
viously, everything  depends  on  Hollywood. 

Flexible  admissions  are  not  new.  They  were 
practiced  widely  ten  years  ago,  or  longer,  and 
up  to  the  era  of  the  socalled  "boom,"  when 
there  was  little  need  for  bargain-hunting.  Now 
that  the  nation's  economic  pendulum  again 
moves  toward  the  center  on  the  return  swing, 
and  abnormal  and  subnormal  conditions  are 
giving  way  to  more  orderly  operation,  the  in- 
dustry is  proceeding  to  adjust  itself  accord- 
ingly. Lowering  of  admissions  is  held  to  be 
unsound.  In  any  event,  flexible  admissions  ap- 
pear to  be  a  new  and  important  factor  in  the 
readjustment.  An  executive  of  the  MPPDA 
said  this  week  that  the  industry  would  have 


Flexible  admissions  take  place  of  exclu- 
sive runs  as  a  trade  practice  Page  9 

Fox  taking  over  sales  and  physical  dis- 
tribution of  all  Educational  and  World 

Wide  pictures  for  five  years  Page  I  1 

Bankruptcy  law  reform  likely  to  be  acted 
upon  in  the  current  session  of  Con- 
gress Page  12 

Theatres  in  the  United  States  Page  15 

Benjamin  DeCasseres  comments  on  the 
film  possibilities  of  current  Broadway 

stage  offerings  Page  17 

FEATURES 

Editorial  Page  7 

The  Camera  Reports  Page  13 

Asides  and  Interludes  Page  21 

J.  C.  Jenkins  —  His  Colyum  Page  40 

DEPARTMENTS 

Box  Office  Receipts  Page  32 

Showmen's  Reviews  Page  24 

Managers  Round  Table  Page  47 

Short  Features  Page  29 

Meetings  Page  46 

Technological  Page  38 

Chicago  Page  29 

The  Release  Chart  Page  60 

What  the  Picture  Did  for  Me  Page  41 

Classified  Advertising  Page  66 


Predict  Arresting  of  Price  Cut- 
ting, Correction  of  "Monop- 
olistic" Phase  of  Exclusives 
and    Readjusted  Protection 

been  saved  millions  of  dollars  lost  as  a  result 
of  drastically  reduced  box-office  scales,  if  flexi- 
bles had  been  adopted  last  spring. 

Exclusive  showings  still  are  practiced  in  a 
few  localities,  although  there  have  been  no  new 
deals  in  recent  weeks.  It  is  doubtful  if  existing 
agreements  will  be  renewed. 

Loew's,  principal  participants,  lowered  ad- 
missions considerably  in  Providence  and  Kan- 
sas City  houses  where  exclusives  had  been  in- 
stalled, indicating  that  the  policy  did  not  hold 
up.  In  New  England,  where  the  circuit  of 
Harry  Arthur  embraced  exclusives,  the  plan 
will  not  be  continued.  "After  experimenting 
with  exclusive  runs,"  Mr.  Arthur  said  this 
week,  "I  believe  that  as  a  general  policy  they 
are  unsound.  Exclusive  showings  of  outstand- 
ing pictures  would  undoubtedly  result  in  tre- 
mendous box-office  results,  but  exclusive  show- 
ings of  poor  attractions  are  decidedly  detri- 
mental to  the  theatre." 

Mr.  Arthur's  territory  was  considered  ideal 
for  the  experiment.  His  reactions  to  the  re- 
sults of  operating  some  five  months  under  an 
exclusive  policy  indicate  that  the  flexible  ad- 
mission plan  is  a  more  practical  solution.  Ex- 
clusives were  somewhat  of  a  "headache"  to 
all  concerned  right  from  the  start,  what  with 
rumblings  of  a  Department  of  Justice  investi- 
gation of  the  practice,  threatened  state  legis- 
lative actions  and  impending  boycotts  by  ex- 
hibitors. Vehement  protestations  from  theatre 
owners,  participated  in  by  some  distributors, 
hastened  the  end. 

Some  of  the  industry's  best  minds  on  dis- 
tributor-exhibitor matters  were  in  on  the  attack, 
including  Sidney  R.  Kent,  Carl  Laemmle,  M. 
A.  Lightman,  George  Skouras,  Jack  Cohn, 
Abram  F.  Myers,  E.  W.  Hammons,  Samuel 
Goldwyn,  Ed  Fay,  H.  M.  Richey,  Fred  Weh- 
renberg.  and  leaders  of  practically  every  state 
association  of  theatre  owners. 

There  was,  however,  opinion  that  the  situa- 
tion needed  correcting  where  theatres  appeal 
to  patrons  who  wait  to  see  at  10  cents  the 
same  "quality"  release  which  previous  runs 
screened  at  higher  prices.  Flexible  scales  are 
supposed  to  be  the  solution. 

Sponsors  of  flexibles  believe  that  it  is  phy- 
sically impossible  for  one  theatre  showing  ex- 
clusives to  draw  even  a  representative  per- 
centage of  possible  picturegoers  in  a  com- 
munity, and,  therefore,  rental  losses  from  non- 
participating  theatres  are  enormous.  Prospec- 
tive patrons  not  attending  the  exclusive  show- 
ing are  lost  forever,  they  say.  The  flexible  idea 
is  advanced  not  only  as  one  which  would  pre- 
vent such  losses,  but  its  provision  for  increas- 
ing admissions  on  from  50  to  60  quality  pic- 
tures would  return  to  the  industry  additional 
sums  without  extra  cost. 

Sidney  R.  Kent,  president  of  Fox  Film,  is 
credited  with  the  flexible  admission  plan  in  its 
present  form.  Mr.  Kent  said  recently:  "The 
25-cent  minimum  idea  of  flexible  prices,  start- 
ing from  first-run,  is  being  tried  out  in  the 
South  and  it  worked  well.  Even  with  such 
a  plan,  most  theatres  could  get  at  least  80  per 
cent  of  the  total  product.  Ten-cent  theatres 
should  not  be  sold.  Naturally,  under  the  25- 
cent  minimum  admission  arrangement,  the  other 
runs  would  have  to  be  raised,  when  such  pic- 
tures are  played,  in  proportion.  When  first 
tried,  fewer  pictures  must  be  included  in  the 
category  of  specials,  so  the  public  would  ap- 


10 


MOTION    PICTURE  HERALD 


January    28,  1933 


THEATRES  AT  LARGE  MAY  TAKE  PART 


preciate  value."  There  would  be  plenty  of  av- 
erage productions  for  theatres  which  choose  to 
maintain  lower  admission  prices,  he  said,  and 
the  lower  bracket  houses  no  longer  would  make 
unfair  inroads  on  competitors  forced  to  embrace 
a  higher  scale. 

Distributors  using  the  plan  next  season  would 
not  sell  the  selected  pictures  to  houses  not 
agreeing  to  flexible  admissions  and  a  25-cent 
minimum. 

Although  some  proponents  of  the  flexible  idea 
explain  that  its  basic  purpose  is  to  effect  an 
economic  apportionment  of  quality  in  screen 
entertainment  according  to  the  public's  willing- 
ness to  pay  for  quality,  no  one  mentioned  the 
question  of  the  public's  ability  to  pay.  This 
angle  has  a  bearing  on  the  current  movement 
to  revise  downward  in  keeping  with  the  times. 

"If  the  public  is  shown  a  dime  picture  for  a 
dime,"  said  M.  A.  Lightman,  MPTOA  presi- 
dent, "they  will  soon  be  willing  to  pay  25  cents 
■for  a  25-cent  picture."  Many  believe  that  pub- 
lic confidence  in  quality  films  and  in  the  motion 
picture  theatre  will  be  restored  to  its  former 
high  level  by  an  honest  adherence  to  the  flexi- 
ble plan. 

Protection  Would  Be  Revised 

Protection  and  the  price-cutting  movement 
are  directly  involved  in  the  flexible  admission 
idea,  general  adoption  of  which  would  result 
in  revision  of  protection  schedules  based  on 
the  new  admission  scales.  Also,  flexibles  are 
expected  to  curtail  the  activities  of  hundreds 
of  exhibitors  who  plan  to  join  the  10-cent 
admission  movement. 

George  Skouras,  vice-president  of  Skouras 
Theatres,  operating  several  hundred  theatres 
for  Fox,  explained  last  week :  'The  exclusive- 
run  idea  is  comparable  to  the  hyena  which 
kills  its  young  in  order  to  fill  its  own  'belly' 
and.  thereby,  destroys  the  multiplication  of  its 
kind.  The  exclusive  run  will  destroy  the  very 
thing  that  we  need  most  today  and  that  is, 
habitual  patrons — 'fans.'  " 

It  was  learned  recently  that  renewed  elforts 
were  being  made  for  elimination  of  the  10-cent 
price.  Several  companies  were  reported  to  be 
considering  increasing  the  minimum  admission 
stipulated  in  present  contracts.  Unaffiliated 
circuit  interests,  at  that  time,  were  said  to  have 
indicated  unwillingness  to  increase  10-cent 
prices  unless  affiliated  theatres  and  prior  runs 
made  proportionate  increases. 

Would  Enforce  Minimums 

Distributors  now  are  preparing  also  to  force 
more  rigid  observance  of  increased  minimums 
by  exhibitors.  Practically  all  distributors  will 
take  up  the  matter  at  their  sales  meetings  in 
the  spring.  A  20-cent  minimum  is  said  to  be 
favored  by  the  majority  of  companies.  Pres- 
ent minimums  are  10  and  15  cents.  It  is  pro- 
posed to  increase  these  five  cents.  Few  sales 
executives,  however,  would  hazard  a  guess 
as  to  what  the  new  contracts  for  1933-34  might 
contain  in  that  regard.  They  did,  however, 
evince  alarm  at  the  growing  movement  to  cut 
admissions. 

Felix  Feist,  MGM's  sales  director,  expressed 
hope  that  Metro's  present  15-cent  minimum 
would  be  raised. 

Ned  Depinet,  RKO  distribution  chief,  re- 
fused to  comment.  The  present  minimum  in 
RKO's  contracts  is  10  cents. 

John  D.  Clark,  in  charge  of  sales  for  Fox 
Film,  said:  "Our  contracts  for  the  coming 
year  are  not  made  up,  nor  has  any  definite 
course  of  action  with  regard  to  admissions  been 
decided  upon."  However,  opinions  on  10-cent 
houses  are  well  known;  Fox  sales  policies  will 
be  influenced  accordingly. 

"Any  admission  lower  than  10  cents  would 
be  injurious  to   the   industry,"   said   A.  W. 


Smith,  sales  manager  of  Warner-First  Na- 
tional. "This  is  our  present  minimum.  If  it 
goes  higher,  so  much  the  better." 

Jack  Schlaifer,  of  Universal,  said  the  pres- 
ent minimum  of  Universal's  contract  is  10  cents 
and  that  he  could  not  say  what  action  might 
be  taken. 

"It  is  too  far  ahead  to  forecast  any  definite 
change  in  minimum  prices,"  said  Jack  Cohn, 
vice-president  of  Columbia  Pictures. 

Paramount  officials  would  not  discuss  the 
situation. 

E.  W.  Hammons,  president  of  Educational- 
World  Wide,  declared  against  exclusives.  Joe 
Goldberg,  general  sales  manager,  said :  "Our 
company  approves  the  flexible  admission  idea 
and  will  adopt  it. 

Worth  Trial,  Says  Feist 

Felix  Feist,  sales  manager  of  MGM,  which 
has  been  the  principal  seller  of  exclusives,  said: 
"I  think  the  flexible  admission  plan  is  well 
worth  a  trial.  However,  in  our  own  case,  we 
must  try  the  exclusive-run  plan  first.  As  a 
matter  of  fact,  we  are  only  beginning  it.  Quite 
a  few  of  our  fairly  recent  pictures  were  re- 
leased under  the  terms  of  the  old  contract, 
which  does  not  permit  exclusive  showings.  The 
problem  faced  by  all  distributors  is  not  only 
to  protect  our  first  runs,  but  increase  grosses. 
Only  the  pictures  on  which  money  is  spent  can 
be  good.  If  quality  production  is  to  continue, 
experiments,  too,  will  have  to  continue  for 
sound,  sane,  economical  reasons."  He  said  it 
is  difficult  to  judge  the  results  and  much  too 
soon. 

However,  there  have  been  reports  that  Metro 
had  finished  selling  exclusives,  at  least  for  this 
season.  Evidently  its  failure  in  some  localities 
has  prompted  the  company  to  try  lowered  ad- 
missions as  a  stimulus.  Kansas  City,  one  of 
the  first  cities  in  which  Metro  installed  exclu- 
sives, in  a  Loew  theatre,  did  not  take  to  exclu- 
sives and  the  company  drastically  reduced 
prices  two  weeks  ago.  Loew's  State  in  Provi- 
dence, likewise  an  unsuccessful  user  of  exclu- 
sives, reduced  admissions  from  a  60  cents 
top  to  25  cents. 

Al  Lichtman,  vice-president  in  charge  of  dis- 
tribution at  United  Artists,  and  author  of  the 
exclusive-run  idea,  said  flexible  admissions 
might  possibly  interest  a  larger  number  of 
exhibitors  than  exclusives.  "I  am  just  as  much 
interested  in  my  own  plan  as  ever,"  he  said 
"Of  course,  it  is  still  in  the  experimental  stage. 
My  idea  was  to  get  the  business  people  of  the 
industry  to  dif¥erentiate  between  quality  pic- 
tures and  others.  You  cannot  sell  a  picture  at 
50  cents  one  day  and  10  cents  the  next — and 
do  it  profitably.  Among  other  things,  my  pro- 
posal was  designed  to  assist  in  the'  protection 
of  large  theatre  investments." 

Mr.  Lichtman  was  insistent  that  exclusives 
have  worked  out  all  right  thus  far.  However, 
he  added  that  the  Kent  plan  might  possibly 
be  the  solution  to  the  industry's  distribution 
problems.  He  denied  reports  that  the  recent 
exclusives  deal  with  Loew's,  whereby  United 
Artists  pictures  are  shown  in  20  cities,  was 
to  be  cancelled. 

Cities  Unfairness  at  Present 

"Distributors  will  attempt  with  flexible  ad- 
missions to  raise  the  level  of  the  10-cent  the- 
atre," said  an  executive  of  the  MPPDA.  "If 
these  owners  decide  not  to  embrace  flexibles, 
they  will  have  to  show  product  in  keeping  with 
their  scale.  One  of  the  worst  situations  in  the 
industry  is  the  lack  of  stabilization  of  box- 
office  prices.  The  situation  is  chaotic ;  exhibi- 
tors were  panicky  and  they  thought  that  drastic 
reductions  would  alleviate  the  situation." 

In  defending  a  25-cent  minimum  as  provided 


for  by  flexible  admissions,  he  pointed  out  that 
distributors  and  many  theatre  owners  feel  that 
the  present  condition  is  unfair  which  permits 
owners  of  small  houses,  paying  an  average  of 
$10  to  $12.50  per  day  for  rentals,  and  charg- 
ing 10  cents,  the  right  to  show  identical  pic- 
tures, a  few  days  later,  as  owners  of  larger 
properties  in  which  there  has  been  invested 
$125,000  or  more  and  which  theatre  must  pay 
distributors  from  $120  to  $125  for  daily  rental. 
These  owners,  it  is  said,  are  compelled  to 
charge  higher  admissions  and  as  a  result  suffer 
from  the  unfair  competition  of  the  10-cent 
operators. 

Mr.  Kent's  argument  for  flexible  admissions 
is  based  on  the  fact  that  50  per  cent  of  the 
average  exhibitor's  net  is  earned  from  the  50 
to  60  ace  pictures  released  yearly. 

Proponents  of  the  plan  in  all  quarters  of  dis- 
tribution point  out  that  its  eventual  success  is 
entirely  dependent  upon  the  thoroughness  of 
educating  patrons  to  the  merits  of  the  idea. 
"It  must  be  practiced  in  good  faith,"  said  an 
MPPDA  official.  "If  an  exhibitor  takes  ad- 
vantage of  the  public  and  'rings  in'  a  'flop' 
there  is  likely  to  be  trouble." 

Open  to  Competitors  Also 

The  basis  of  rental  charges  would  remain 
the  same.  On  percentage  deals,  distributors  are 
expected  to  benefit  correspondingly  by  in- 
creased business  and  the  higher  admission  on 
ace  showings.  Exhibitors  already  pay  higher 
flat  rentals  on  specials. 

Where  protection  and  zoning  permits,  accept- 
ance of  the  25-cent  minimum  plan  by  an  ex- 
hibitor in  one  community  does  not  prevent  com- 
petitors from  doing  likewise. 

Distributors  will  not  tell  exhibitors  charging 
10  cents,  or  15,  that  they  cannot  play  the  ace 
group,  but  they  will  insist  that  the  scale  be 
made  to  conform  with  the  plan. 

See  New  Exhibitor  Policies 

Thousands  of  exhibitors  are  expected  next 
season  to  change  their  operating  policies  in 
line  with  the  flexible  idea.  The  average  theatre 
in  which  the  plan  will  be  used  now  changes 
programs  four  times  weekly,  playing  three 
double-day  bookings  and  one  single,  on  Sat- 
urday, when  western,  adventure  and  other  ma- 
terial of  appeal  to  children  is  screened  at  IS 
cents.  On  other  days,  20  cents  is  the  average 
price.  According  to  Mr.  Kent's  plan,  the  so- 
called  "ace"  picture  would  get  an  extra  day's 
booking,  playing  Tuesday,  Wednesday  and 
Thursday,  at  a  25-cent  minimum  and  probably 
a  35-cent  top.  The  increase,  therefore,  would 
be  from  5  to  15  cents  above  the  average  20- 
cent  scale.  Weak  product  would  be  spotted  in 
on  Mondays  and  Tuesdays,  at  15  cents.  Aver- 
age features  would  be  played  Sundays  at  20 
cents.  This  would  enable  the  exhibitor  to  play 
the  usual  number  of  features  of  an  average  or 
below  average  caliber. 

Another  phase  of  the  plan  revolves  around 
standardization  of  gauging  quality  in  the  pub- 
lic's mind. 

It  was  learned  confidentially  this  week  that 
one  distributor  adherent  of  the  exclusive  run 
plan  is  now  finding  difficulty  in  merchandising 
pictures  originally  scheduled  to  play  "exclu- 
sively." The  company  has  abandoned  the  policy 
in  several  localities  and  is  now  attempting  to 
book  new  product  which  it  had  held  from  gen- 
eral sale  earlier  in  the  season  to  play  as  ex- 
clusive runs.  They  now  find  that  exhibitors 
already  are  booked  solid.  In  a  few  situations, 
the  company  is  receiving  one-day  bookings  on 
this  product,  which  ordinarily  would  command 
two  or  three  days. 

[Additional  phases  of  the  flexible  admissions 
plan  and  comment  of  other  leaders  in  the  industry, 
will  appear  in  next  week's  issue.'i 


January    28,  1933 


MOTION    PICTURE  HERALD 


FOX  TAKING  OVER  EDUCATIONAL'S 
SALES  AND  PHYSICAL  DISTRIBUTION 


Deal  Precipitated  by  Bankers 
To  Effect  Operating  Econo- 
mies Covers  All  Educational 
and  World  Wide  Pictures 

Fox  Film  Corporation  on  Monday  will 
take  over  the  sales  and  physical  distribution 
of  all  Educational  and  World  Wide  pic- 
tures. Bankers  who  are  interested  in  both 
corporations  precipitated  the  move  to  effect 
operating  economies. 

The  Educational-World  Wide-KBS  prop- 
erties operated  by  Earle  W.  Hammons  will 
immediately  withdraw  from  the  field  of  dis- 
tribution and  become  producers  exclusively 
of  short  subjects  and  features  which  will 
be  merchandised  through  the  nationwide 
Fox  distributing  system  under  a  five-year 
plan. 

Tuesday  night  Mr.  Hammons  and  Sidney 
R.  Kent,  president  of  Fox,  issued  a  joint 
statement,  as  follows : 

"Following  the  trend  of  the  times  for 
greater  economy  and  operation,  it  was 
decided  by  both  companies  that  more 
efficiency  could  be  obtained  by  placing 
the  sales  and  physical  distribution  of 
Educational  and  World  Wide  pictures 
with  the  Fox  organization. 

"There  will  be  no  interruption  in  the 
service  given  to  theatres  by  Educational. 
In  fact,  it  is  expected  this  economy  will 
lead  to  more  efficient  service  for  these 
exhibitors. 

"Educational  Films  will  continue  to 
maintain  its  home  office  sales  force  and 
advertising  department.  Every  effort  will 
be  made  to  retain  as  many  of  the  Educa- 
tional field  personnel  as  possible.  Both 
the  Educational  short  subjects  and  the 
World  Wide  feature  programs  will  be 
continued." 

The  significance  of  the  sudden  move  is 
its  at  least  inferential  relation  to  the  recent 
discussions  of  all  large  distributors  to  effect 
an  industry-wide  agreement  for  physical 
handling  of  prints.  Furthermore,  it  is  the 
crystallization  in  an  early  form  of  the 
efforts  of  the  various  banking  groups  to 
bring  about  operating  agreements  for  the 
economic  betterment  of  the  industry. 

Companies'  Identity  Continued 

Fresh  from  conferences  with  the  bankers, 
Mr.  Hammons  verified  various  reports  and 
rumors  that  other  movements  of  a  like 
nature  are  in  the  offing.  He  said:  "This 
deal  is  but  the  forerunner  of  many  similar 
movements  which  will  be  brought  about 
because  of  the  economic  situation."  Mr. 
Hammons  implied,  however,  that  physical 
concentration  will  be  the  basis  of  future 
moves,  and  not  necessarily  a  merger  of  sales 
effort,  as  provided  in  Educational's  new 
arrangement  with  Fox. 

Industry  economists  are  said  to  be  highly 
favorable  toward  a  unification  of  physical 
exchange  efforts.  They  have  been  studying 
and  planning  a  physical  merger  for  quite 
some  time  as  the  cure-all  for  many  of  the 
industry's  economic  ills  and  as  a  means  of 
lowering  operating  overhead.  The  plan  was 
discussed  at  length  in  Motion  Picture 
Herald  on  December  17. 

"The  identity  of  our  companies  will  be 


continued,"  said  Mr.  Hammons.  "I  believe 
that  in  order  to  eliminate  duplication  and 
waste,  thereby  reducing  overhead,  others  in 
the  business  will  be  compelled  to  make  ar- 
rangements such  as  this  before  the  industry 
is  returned  to  a  paying  basis." 

Savings  to  Educational  by  eliminating  its 
exchange  system  will  approximate  $1,000,- 
000  annually.  Fox  will  benefit  by  further 
utilization  of  its  physical  machinery,  for 
which  the  company  will  be  paid  a  percent- 
age of  gross  rentals  accruing  on  Educational 
pictures. 

Foreign  distribution  of  Educational- 
World  Wide  is  in  no  way  affected  by  the 
deal  with  Fox.  Educational  will  continue 
to  sell  foreign  territorial  rights  to  independ- 
ent or  other  distributors  abroad. 

Educational  exchanges  in  practically  all 
key  cities  will  be  darkened  as  soon  as 
records  can  be  transferred  to  the  Fox  ex- 
changes. However,  Fox  has  the  option  of 
utilizing  Educational  exchanges  in  those 
cities  where  the  Fox  branches  are  consid- 
ered inadequate.  Wires  were  dispatched  to 
the  Educational  field  forces  late  Tuesday 
ordering  dismissal  of  all  sales  workers  ex- 
cept division  and  branch  managers  and  one 
booker  and  a  cashier  in  each  branch.  The 
managers,  according  to  Mr.  Hammons,  will 
in  many  cases  assume  short  subject  sales 
duties  under  Fox  supervision  and  as  Fox 
employees. 

Home  Office  Status 

The  status  of  various  home  office  officials 
under  Mr.  Hammons  was  not  definitely  es- 
tablished up  to  press  time.  Jack  Skirball 
and  Joe  Goldberg,  sales  executives,  will 
continue,  said  Mr.  Hammons.  The  official 
announcement  said  that  the  advertising  and 
home  office  sales  departments  would  not  be 
disturbed.  It  is  understood  that  other  work- 
ers at  New  York  headquarters  received 
dismissal  notices  immediately  after  conclu- 
sion of  negotiations  on  Tuesday.  Final  de- 
tails of  the  deal  were  worked  out  over  the 
week-end  and  on  Monday  between  Mr.  Kent 
and  Mr.  Hammons  and  counsel  of  both  or- 
ganizations. 

The  principals  are  now  compiling  a  rec- 
ord of  the  leases  on  field  offices  of  Educa- 
tional. Commitments  on  many  branches 
will  not  expire  for  some  time.  The  physical 
changeover  from  one  set  of  exchanges  to 
another  will  be  completed  within  three 
weeks. 

Announcement  of  new  sales  heads  to 
supervise  Educational  sales  activities  is  ex- 
pected from  Mr.  Kent  within  a  few  days. 
He  is  understood  to  be  considering  several 
candidates. 

The  Educational  staff  in  New  York  will 
in  some  cases  work  with  and  in  others 
under  direct  supervision  of  Fox  home  of- 
fice executives.  The  Educational  advertis- 
ing and  publicity  department,  it  was  said, 
will  continue  to  handle  advertising  inde- 
pendently, with  Gordon  S.  White,  adver- 
tising director,  working  with  Charles  E. 
McCarthy,  of  Fox,  on  copy. 

When  Mr.  Kent  joined  Fox  last  year,  he 
is  understood  to  have  decided  to  build  up 
a  short  subjects  department.  Fox  had  no 
shorts  except  the  single  series  of  Movietone 
"Magic  Carpets,"  which  are  produced  by 


Related  at  Least  Inferentially 
To  Recent  Discussions  for 
General  Agreement  for 
Physical  Handling  of  Prints 

Truman  Talley  and  his  Fox  Newsreel  or- 
ganization. Mr.  Kent  is  said  to  have  voiced 
the  opinion  that  a  complete  list  of  short 
subjects  is  essential  to  a  company  program. 

Exchanges  in  29  Cities 

The  corporaitons  each  operate  exchanges 
in  29  key  cities,  as  follows :  Albany,  Atlanta, 
Boston,  Buffalo,  Charlotte,  Chicago,  Cin- 
cinnati, Cleveland,  Dallas,  Denver,  Des 
Moines,  Detroit,  Indianapolis,  Kansas  City, 
Los  Angeles,  Milwaukee,  Minneapolis,  New 
Haven,  New  Orleans,  New  York,  Okla- 
homa City,  Omaha,  Philadelphia,  Pittsburgh, 
St.  Louis,  Salt  Lake  City,  San  Francisco, 
Seattle  and  Washington,  D.  C. 

Educational  alone  has  a  shipping  center 
at  Louisville  and  Fox  has  exchanges  in 
three  cities  in  which  Educational  does  not 
maintain  branches,  namely,  Butte,  Mem- 
phis and  Portland,  Ore. 

Educational  will  service  its  theatre  ac- 
counts up  to  midnight,  Sunday. 

There  appeared  to  be  some  doubt  as  to 
the  future  status  of  William  Saal,  Sam 
Bischoff  and  Burt  Kelly,  the  executive  tri- 
umvirate of  KBS,  a  feature  production  unit 
of  Educational.  Mr.  Hammons  said 
Wednesday  that  regardless  of  the  future 
personnel  composition  of  the  company's 
units,  production  will  continue  on  features. 

Principals  responsible  for  launching  the 
negotiations  were  executives  of  the  Chase 
National  Bank,  which  controls  Fox,  and 
which  is  a  creditor  of  the  Educational  group. 
Electrical  Research  Products,  likewise  an 
important  creditor  of  both,  also  partici- 
pated. Educational  is  understood  to  have 
borrowed  approximately  $1,000,000  from 
Chase  for  KBS  production  and  for  distribu- 
tion activities  of  World  Wide.  Whitehall 
Trust  Company  and  the  Hudson  Bay  inter- 
ests are  large  holders  of  Educational  se- 
curities. Dillon,  Read  and  Company  handled 
the  Educational  stock  issue. 

No  Bearing  on  Corporate  Structure 

Mr.  Kent  on  Wednesday  further  ampli- 
fied the  official  announcement,  saying:  "We 
are  merely  doing  a  job  for  Educational. 
Our  arrangement,  covering  sales  and  phy- 
sical distribution,  has  no  bearing  from  any 
angle  on  the  corporate  structure  of  Educa- 
tional or  on  its  plans.  The  arrangement 
likewise  has  no  bearing  on  Educational 
entity." 

The  Educational  short  subject  program 
calls  for  two-reel  comedy  series,  including 
Andy  Clyde  comedies,  Moran.and  Mack,  Mer- 
maid starring  Harry  Langdon,  Variety,  and 
Torchy.  Others  are  Kendall-de  Vally  Opera- 
logues,  the  Gleasons  sports  featurettes,  Ideal 
comedies  and  a  group  of  single  reel  pictures 
consisting  of  the  Baby  Burlesks,  Terry-toons, 
Tom  Howard  comedies.  Battle  For  Life  series, 
Broadway  Gossip,  Do  You  Remember,  Brave 
Naturgraphs,  Camera  Adventures,  The  Spirit 
of  the  Campus  featuring  Reinald  Werrenrath, 
and  Hodge-Podge. 


12 


MOTION    PICTURE  HERALD 


January    28,  1933 


BANKRUPTCY  LAW  REFORM  LIKELY 
TO  BE  ACTED  UPON  THIS  SESSION 


Bill  Reported  to  House  Pro- 
vides Debtor  or  Creditors 
May  Move  for  Readjustment 
Subject  to  Court  Approval 

by  FRANCIS  L  BURT 

Washington  Correspondent 

Legislation  designed  to  make  possible  the 
reorganization  of  concerns  experiencing  fi- 
nancial difficulties,  without  the  liquidation 
of  assets  through  the  usual  bankruptcy  pro- 
cedure, is  before  the  House  of  Representa- 
tives at  Washington  with  the  probability 
that  bankruptcy  reform  will  be  one  of  the 
few  problems  of  the  depression  to  be  acted 
upon  during  the  present  session  of  Congress. 

Under  the  bill  reported  to  the  House,  in 
which  are  incorporated  the  best  features  of 
a  half-dozen  measures  introduced  by  various 
members,  either  a  debtor  or  his  creditors 
may  move  for  readjustment  of  indebtedness, 
the  petitioner  submitting  a  plan  designed  to 
be  fair  to  all  parties  in  the  case,  which  the 
court  could  approve  or  reject. 

Adoption  of  bankruptcy  legislation  is  ex- 
pected to  pave  the  way  for  numerous  re- 
organizations in  the  picture  as  well  as  other 
fields,  since  a  well-defined  method  of  pro- 
cedure is  laid  down  in  the  bill  before  the 
House. 

The  bill  provides  that  any  corporation  may 
announce  its  inability  to  meet  its  debts  as 
they  require  and  that  it  desires  to  effect  a 
plan  of  reorganization.  This  it  may  do  by 
petition  to  the  proper  court  or  in  an  answer 
to  a  creditors'  petition  in  involuntary  bank- 
ruptcy. 

Plan  of  Reorganization 

After  certain  formalities  are  complied 
with,  a  plan  of  reorganization  is  to  be  sub- 
mitted which  "(1)  shall  include  a  proposal 
to  modify  or  alter  the  rights  of  creditors 
generally,  or  of  any  class  of  them,  secured 
or  unsecured,  either  through  the  issuance 
of  new  securities  of  any  character  or  other- 
wise;  (2)  may  include,  in  addition,  provi- 
sions altering  the  rights  of  stockholders 
generally,  or  of  any  class  of  them;  (3)  shall 
provide  adequate  means  for  the  execution 
of  the  plan,  which  may  include  the  transfer 
of  all  or  any  part  of  the  property  of  the 
debtor  to  another  corporation  or  to  other 
corporations,  or  the  consolidation  of  the 
properties  of  the  debtor  with  those  of  another 
corporation,  and  the  issuance  of  securities 
of  either  the  debtor  or  any  such  corporation 
or  corporations,  for  cash,  or  in  exchange 
for  existing  securities,  or  in  satisfaction  of 
claims  or  rights,  or  for  other  appropriate 
purposes;  and  (4)  may  deal  with  all  or  any 
part  of  the  property  of  the  debtor." 

This  plan  is  subject  to  approval  by  the 
court.  If  accepted,  the  court  may  appoint 
trustees  to  put  it  into  effect  and  fix  the 
time  within  which  the  reorganization  is  to 
be  carried  out.  If  held  by  the  court  to  be 
acceptable  and  not  proposed  or  accepted 
within  such  reasonable  time  as  may  be  fixed, 
the  court  may  dismiss  the  case  and  order 
liquidation  of  the  corporation;  liquidation 
would  also  occur  if  the  plan  proposed  did 
not  meet  with  the  approval  of  the  court. 

No  plan  of  reorganization  would  be  con- 


firmed until  it  had  been  accepted  in  writing 
by  or  or  on  behalf  of  creditors  holding  two- 
thirds  in  amount  of  the  claims  of  each  class 
whose  claims  or  interests  have  been  allowed 
and  would  be  affected  by  the  plan,  unless 
adequate  provision  is  made  in  the  plan  for 
the  protection  of  the  interests  of  any  class 
of  creditors  or  stockholders,  whose  approval 
then  is  not  required. 

The  whole  purpose  of  the  legislation,  it 
was  stressed  by  members,  active  in  its  fram- 
ing, is  to  keep  industrial  machinery  in  oper- 
ation by  compromise.  Thus,  it  was  ex- 
plained, if  a  man  owes  $300  and  has  only 
$100,  a  bankruptcy  proceeding  might  yield 
for  the  creditors  only  $50,  the  remainder 
being  eaten  up  in  expenses  of  the  settlement, 
while  if  they  deferred  action  and  agreed  to 
take  what  he  could  afford  to  pay  them,  they 
might  receive  $85  or  even  $100,  and  the 
debtor  could  still  remain  in  business. 

Would  Keep  Machinery  Going 

The  need  for  legislation  of  this  nature 
was  brought  to  the  attention  of  Congress  by 
Attorney  General  Mitchell  early  in  Decem- 
ber. No  action  was  taken,  however,  until 
President  Hoover  on  January  11  pointed 
out  in  a  special  message  that  bankruptcy 
legislation  was  recommended  last  February, 
that  nothing  had  been  done  to  deal  with  the 
situation,  and  that  if  Congress  could  not  see 
its  way  clear  to  comprehensive  revision  of 
the  statutes  at  this  time,  it  should  at  least 
deal  with  some  of  the  more  pressing  phases 
of  the  situation.  The  President  said: 

"The  process  of  forced  liquidation  through 
foreclosure  and  bankruptcy  sale  of  the  assets 
of  individual  and  corporate  debtors,  who 
through  no  fault  of  their  own  are  unable  in 
the  present  emergency  to  provide  for  the 
payment  of  their  debts  in  ordinary  course 
as  they  mature,  is  utterly  destructive  of 
the  interests  of  debtor  and  creditors  alike, 
and  if  this  process  is  allowed  to  take  its 
usual  course  misery  will  be  suffered  by 
thousands  without  substantial  gain  to  their 
creditors,  who  insist  upon  liquidation  and 
foreclosure  in  the  vain  hope  of  collecting 
their  claims. 

Present  Procedure  "Destructive" 

"The  proposals  to  amend  the  bankruptcy 
act  by  providing  for  the  relief  of  debtors 
who  seek  the  protection  of  the  court  for 
the  purpose  of  readjusting  their  affairs  with 
their  creditors,  carry  no  stigma  of  an  ad- 
judication in  bankruptcy  and  are  designed 
to  extend  the  protection  of  the  court  to  the 
debtor  and  his  property,  while  an  oppor- 
tunity is  afforded  the  debtor  and  a  majority 
of  his  creditors  to  arrange  an  equitable  set- 
tlement of  his  affairs,  which  upon  approval 
of  the  court  will  become  binding  upon  mi- 
nority creditors. 

"Under  such  process  it  should  be  possible 
to  avoid  destructive  liquidation  through  the 
composition  and  extension  of  individual  in- 
debtedness and  the  reorganization  of  cor- 
porations, with  the  full  protection  of  the 
court  extended  to  the  rights  and  interests 
of  creditors  and  debtors  alike." 

There  are  pending  in  the  Senate  a  num- 
ber of  similar  measures,  some  one  or  com- 
bination of  which  is  expected  to  be  favor- 
ably reported  soon. 


Double  Features 
Of  Opposite  Type 

Called  Bad  Policy 

The  continuous  showing  of  double  bills 
containing  features  of  opposite  type  will 
finally  result  in  members  of  the  two  classes 
of  people  to  which  the  pictures  appeal  be- 
ing disgusted  with  half  the  show,  is  the  con- 
tention of  Dr.  Manfred  A.  Carter,  once  as- 
sociate pastor  of  the  Washington  Park 
Episcopal  Church  of  Providence,  in  an  ad- 
dress before  the  Better  Films  Council  of 
Providence,  R.  I.,  recently. 

"A  great  many  people  are  concerned  in 
having  good  movies  instead  of  bad  but  very 
few  seem  concerned  in  determining  what 
good  movies  are,"  said  Dr.  Carter.  "A 
good  movie  to  the  box  office  is  one  which 
brings  in  an  immediate  return  in  cash  re- 
ceipts, but  the  box  office  is  near  sighted. 
To  sacrifice  the  good  will  of  schools, 
churches,  clubs  and  various  organizations, 
whose  good  will  might  be  of  inestimable 
value,  for  the  sake  of  a  small,  immediate 
result,  is  short  sighted." 

Dr.  Carter  indicated  that  the  church  is 
not  necessarily  an  ideal  judge  of  good  mo- 
tion pictures  because  of  certain  inherent 
prejudices. 


Roxy  Gets  Arthur; 
Heading  Fox-Poli 

Harry  Arthur,  operating  head  of  Fox 
New  England  Theatres,  is  back  at  his  old 
post  at  the  Seventh  Avenue  Roxy,  which 
he  will  operate.  There  have  been  various 
rumors  that  Mr.  Arthur  had  turned  back 
the  operation  of  the  Fox-Poli  theatres  to 
Fox,  that  he  was  about  to  form  his  own 
circuit,  and  that  he  would  tie  up  with  Fan- 
chon  &  Marco. 

Bert  Adler,  of  F.  and  M.,  explained  that 
Mr.  Arthur's  connection  with  Fanchon  & 
Marco  has  existed  for  some  time  as  director 
of  Stage  Shows,  Inc.,  a  subsidiary  com- 
pany. Mr.  Adler  also  said  that  under  the 
new  administration  at  the  Roxy  there  would 
be  Fanchon  &  Marco  stage  shows  on  the 
bill  besides  feature  pictures. 

It  is  expected  that  Mr.  Arthur  soon  will 
announce  that  interest  charges  on  $14,000,- 
000  worth  of  bonds,  out  of  which  $10,000,- 
000  was  received  by  S.  Z.  Poll  as  part 
payment  for  the  sale  of  his  theatres  to  Fox 
New  England  in  1929,  can  not  be  paid. 

Other  changes  at  the  Seventh  Avenue 
Roxy  include  acquisition  by  Harry  Singer 
of  the  post  vacated  by  Frank  Cambria  last 
week  as  managing  director;  Norman 
Schwartz,  former  stage  manager  at  the 
theatre,  will  be  the  new  house  manager, 
and  Jack  Partington,  stage  show  producer, 
will  be  directly  associated  with  Mr.  Arthur. 
Howard  S.  Cullman,  receiver,  continues  as 
representative  for  the  bondholders. 


January    28,  1933 


MOTION    PICTURE  HERALD 


13 


lllillllll 


THE  CAMERA  REPORTS 


PRODUCER.  Being  Sam  BIschoff,  the  "B"  in 
the  KBS  production  triumvirate,  which  makes 
films  for  World  Wide  release  at  the  Tiffany 
plant,  with  Edwin  L.  Marin,  director  of  the  KBS 
latest,  "The  Death  Kiss." 


MISS  AMERICA.  As  the  distinctly  comely  Miss 
Irene  Ware  was  generally  known  prior  to  her 
connivance  in  Hollywood's  output.  Currently 
she  appears,  as  above.  In  the  Fox  film,  "I  am 
Guilty  of  Love." 


CINEMA  SINGER.  Jeanette 
MacDonald,  singer  of  note, 
may  make  a  picture  at  Para- 
mount's  Jolnvllle  Studio,  near 
Paris,  under  the  direction  of 
Ernst  Lubitsch. 


UNDER  CONTRACT.  And  one 
for  whom  Columbia  has  high 
hopes  is  lively-looking  Diane 
Sinclair,  signed  for  a  long  term, 
aimed  at  stardom. 


OUR  UNCLE  CARL.  As  Mr.  Laemmie  of  Uni- 
versal is  affectionately  known.  His  66th  birthday 
was  celebrated  last  week  at  the  Coast  Studio. 
In  the  front  row  may  be  seen  Carl,  Jr.,  Rosa- 
belle  Laemmie,  Nancy  Carroll. 


MOUNTING.  As  It  probably  has  never  been 
attempted  before.  It  is  questionable  whether 
the  horse,  Zasu  Pitts  or  Slim  Summerville  Is  the 
more  to  be  pitied.  The  last  appear  In  Universal's 
"They  Just  Had  to  Get  Married." 


14  MOTION    PICTURE    HERALD  January    28,     193  > 


LUNCHEON  GUESTS.  Who  dropped  in  at  the  AMPA's  weekly  get-together 
at  Sardi's  in  New  York.  The  large  masculine  smile  (front-center)  belongs  to 
Hal  Home,  AMPA's  genial  president.  The  others,  from  the  left,  are: 
Charles  Beahan,  Universal  scenario  chief;  Sidney  Fox,  Richard  Haliburton, 
Marion  Nixon,  Tony  Canzoneri,  Dr.  Sigmund  Spaeth,  Lupe  Velez,  Jay  Gorney. 


A  BACKGROUND.  (Below). 
For  the  German  picture, 
"Ich  Will  Nicht  Wissen  Wer 
Du  Bist,"  which  opens  at  the 
Globe  on  Broadway,  Feb- 
ruary I. 


PAUL  WHITEMAN?  No,  it  is  Jack  Crawford,  a 
good  deal  of  popular  band  leader,  who  imper- 
sonates the  jazz  impressario  he  so  much  resembles 
in  Warner's  "Hard  to  Handle,"  with  Mervyn  Le 
Roy,  who  directed  that  James  Cagney  film. 


WELL  SUITED.  To  h  er  role  as  the  winner  of 
the  bathing  beauty  contest  in  "Goldie  Gets 
Along,"  is  Lily  Damita,  who  thus  appears  for 
RKO  Radio.  A  classical  pose,  if  not  a  classi- 
cally moded  costume. 


January    28,  1933 


MOTION    PICTURE  HERALD 


15 


THEATRES  OF  THE  UNITED  STATES 


r 

Circuit 

Theatres 

r-Ind 

ependeni — ^ 

' — Close 

d   Theatres — \ 

Key  City  Territory  (and  States) 

f 

Theatres  \ 

Affiliated 

Una 

ffiliated 

heatres 

r — Theatres — \ 

Total 

No. 

Capacity 

No. 

Capacity 

No. 

Capacity 

No. 

Capacity 

Sound 

bilent 

Sound 

Silent  Closed 

ALBANY   

452 

266,129 

29 

47,619 

72 

63,728 

351 

154,782 

361 

91 

46 

77 

123 

(Upper    N.    Y.,    Western    Vt.,  and 

Western  Mass.) 

ATLANTA   

843 

412,218 

/O 

117 

109,429 

596 

229,968 

657 

186 

132 

186 

318 

(Ala.,  Fla.,  Ga.,  parts  of  Miss.,  S.  C. 
and  Tenn.  east  of  Tenn.  River.) 

BOSTON   

1,099 

841,590 

171 

Z^O,OJ/ 

114 

123,615 

814 

489,418 

QAl 

oui 

9^8 
ZOO 

210 

910 

Zoo 

AAQ 

(Me.,  Mass.  except  extreme  western 

part,  R.  I.,  N.  H.  and  all  but  extreme 

western  part  of  Vt.) 

BUFFALO   

487 

346,623 

43 

74,001 

85 

91,535 

359 

181,087 

364 

123 

39 

119 

158 

(Western  JNew  York) 

CHARLOTTE   

410 

183,316 

54 

44,728 

18 

10,510 

338 

128,078 

332 

78 

50 

78 

128 

(JN.  L.,  o.  L.  and  most  oi  iennesseej 

CHICAGO   

945 

o77,l97 

100 

235 

203,224 

577 

261,773 

/  OO 

1  80 
101/ 

105 

1  *?  c 
1/0 

9  OA 

(JNo.  111.,  No.  Ind.  and  tastern  Iowa; 

CINCINNATI   

1,347 

536,841 

/O 

00,840 

259 

138,026 

1,012 

311,970 

7/^7 

/o/ 

con 
ooO 

115 

435 

550 

(Southern  0.  and  parts  of  Ky.,  W. 

Va.,  Ind.  and  Va.) 

CLEVELAND   

561 

374,103 

ou 

89  048 

222 

171,601 

289 

120,454 

400 

OC 

yo 

62 

y4 

1  c^^ 

lOO 

(Northern  Ohio) 

DALLAS   

909 

435,710 

11/1  ^^A. 
1 14,004 

188 

96,524 

599 

224,632 

ACQ 

ooy 

9CA 
ZOU 

81 

9  CO 

00 1 

(Texas) 

DENVER   

515 

197,208 

01 

0U,4O0 

40 

21,882 

414 

124,861 

^91 

Oil 

1V4 

60 

1  fO 
lOZ 

7  79 

zzz 

(Col.,   west.   Nebr.,   part  ot   N.  M., 

rllack  Mills  oi   b.  U.,  parts  oi  iex. 

and  Wyo. ) 

IDES  MOINES   

boo 

190,621 

^0 

30,943 

oO 

26,699 

1  OO 

13Z,9/9 

OCKj 

200 

90 

200 

290 

(Jrarts  01  ia.,  ill.j 

iDETROIT   

526 

371,037 

97 

122,137 

129 

97,311 

300 

151,589 

513 

1  3 

J.  \} 

53 

13 

66 

(Lower  Mich.) 

INDIANAPOLIS   

650 

298,587 

36 

44,527 

81 

71,854 

533 

182,206 

465 

185 

82 

185 

267 

(Most  of  Ind.  and  western  Ky.) 

KANSAS  CITY   

676 

344,358 

iUO 

1  no  kOzi 

59 

43,864 

512 

199,600 

ooy 

1 1  7 
11/ 

136 

87 
o/ 

97^ 

(Kan.  and  western  Mo.) 

ILOS  ANGELES   

587 

444,283 

1 

191,006 

68 

55,247 

369 

198,030 

4/  U 

1 1  7 
11/ 

47 

1 14. 

161 

(Southern   Lai.   and   parts   of  Ariz., 

Mex.,  Nev.  and  New  Mex. ) 

<v  Ark  jnL  lie 

iMEMPHIS   

218 

111,985 

17 

22,600 

46 

24,815 

ICC 

155 

64,570 

216 

2 

28 

2 

30 

(Ark.,  northern  Miss,  and  west.  Tenn.) 

mILVv'AUKEE   

548 

285,848 

7"? 
/  0 

87  '?f»^ 

20 

14,666 

AT^ 

435 

1  r>  "7  C}T7 

183,877 

d?i 

431 

07 

y/ 

91 

1^1 
lol 

(Most  of  Wis.  and  upper  Michigan) 

iMINNEAPOLIS   

911 

356,219 

do 

o4,0/4 

37 

19,857 

782 

251,988 

/yo 

lio 

103 

1  1  o 

1 18 

ZZl 

(Minn.,  west.  Wis.,  parts  of  la.,  N.  D. 

and  b.  D.) 

NEW  HAVEN   

179 

172,284 

64,143 

41 

46,991 

94 

61,150 

1/0 

-J 

O 

20 

■x 

o 

(Connecticut) 

INEW  ORLEANS   

471 

211,554 

0 

7,299 

95 

80,500 

373 

123,755 

041 

1  ^0 
lOU 

60 

122 

(La.,  parts  of  Ala.,  Ark.,  Fla.,  Miss.) 

iNEW  YORK   

1,102 

1,260,844 

429,342 

385 

453,027 

502 

378,475 

t,(J40 

c^^ 

00 

51 

cc 

00 

(Long   island,   Greater   N.   Y.  City, 

In.  Y.  State  as  far  north  as  Fough- 

Kccpbic,  diiu  nurLnerri  in,  Jersey _/ 

AJKLAnUMA  CIIY   

4^1 

199,020 

46 

35  %9 

A  "2 

26,880 

111 

1  "3^  "771 

19^ 

28 

46 

28 

74 

(^UKianoma  ) 

OMAHA   

597 

208,401 

28 

32,243 

24 

12,857 

545 

163j301 

427 

170 

93 

170 

263 

(Most  of  JNIeb.,  parts  of  ia.  and  o.  u.) 

ni  III    A  r\r  t  m  ii  a 

PHILADELPHIA  

782 

662,894 

1  70 

1/y 

9^8  A89 

148 

143,302 

455 

■onr\      1  r\ 

280,910 

7fijr\ 

C^ 

52 

91 
Zl 

'71 

(Eastern  Pa.,  so.  N.  Jersey,  Delaware) 

PITTSBURGH   

762 

373,666 

83 

95,129 

75 

54,352 

604 

224,185 

546 

216 

6 

1  OI 

lol 

1  Q7 

lo/ 

(Western  Pa.  and  part  of  West  Va.) 

PORTLAND,  ORE  

208 

110,312 

19 

23,798 

12 

10,612 

177 



196 

12 

40 

1  9 

Iz 

C9 

oz 

(Most  of  Ore.  and  parts  of  Cal.,  Ida. 

and  Wash.) 

ST.  LOUIS  . . . ,  

597 

291,612 

77 

86,370 

127 

73,036 

393 

132,206 

JA7 
40/ 

1  'X(\ 
lOU 

90 

1  97 
IZ/ 

91  7 
Zl/ 

(Southern  111.,  east.  Mo.,  part  of  Ky.) 

SALT  LAKE  CITY   

703 

232,953 

27 

28,623 

92 

43,520 

584 

160,810 

366 

337 

66 

329 

395 

(Parts  of  Utah,   Ida.,   Mont.,  Nev., 

Ore.,  Wyo.,  Ariz.,  Wash.,  Colo,  both 

Dakotas ) 

SAN  FRANCISCO   

419 

332,095 

49 

86,781 

107 

108,371 

263 

136,943 

400 

19 

59 

19 

78 

(Parts  of  Cal.,  Ore.  and  Nev.) 

SEAHLE   

264 

143,430 

26 

33,908 

55 

33,635 

183 

75,797 

259 

5 

40 

5 

45 

(Alaska  and  parts  of  Wash,  and  Ida.) 

WASHINGTON.  D.  C  

554 

288,255 

61 

78,333 

145 

90,256 

348 

119,666 

466 

88 

17 

50 

67 

(D.  of  C,  Maryland,  parts  Del.,  Va., 

and  W.  Va.) 

GRAND  TOTAL   

19,311 

11,161,193 

2,266 

2,937,644 

3,189 

2,561,726 

13,796 

5,585,830 

15,231 

4,080 

2.170 

3,725 

5,895 

16 


MOTION    PICTURE  HERALD 


January    28,  1933 


PECEMBER 

JANUARY 

FIRST  WEEK 

SECONP  WCEK 

THIRD  WtEK 

FOURTH  WEEK 

FIRST  WEEK 

SECOND  WEEK 

110% 
90% 

/  

/ 

/ 

N 

N 

i 

/ 

/ 

/ 

y 

/ 

^  I9JI-2 

 ^ 

70% 
60% 

1931-3 

That  Christmas  business  fell  off  in  comparison  with  the  Yuletide  of  1931  is 
shown  in  the  graph,  compiled  from  weekly  box  office  receipts  appearing  in 
Motion  Picture  hierald.  Grosses  of  theatres  in  nineteen  cities,  for  the  period 
of  December  and  the  first  two  weeks  in  January,  were  taken.  The  average  weekly 
gross  in  the  given  nineteen  cities  during  the  six  weeks  period  in  1931-32  is  taken 
as  100  per  cent  and  the  other  values  are  plotted  accordingly.  The  cities  used 
are  Boston,  Buffalo,  Chicago,  Cleveland,  Denver,  Detroit,  Hollywood,  Indianapolis, 
Kansas  City,  Los  .Angeles,  Minneapolis,  Montreal,  New  York,  Oklahoma  City, 
Omaha,  Philadelphia,  Portland,  San  Francisco  and  Seattle. 


RKO  Receivers 
Sought  in  Three 
Separate  Actions 

Four  minority  security  holders  of  Radio- 
Keith-Orpheum  Corporation  this  week  filed 
petitions  for  receivership  for  the  corpora- 
tion in  three  separate  actions  filed  in  New 
York,  Newark,  N.  J.,  and  Baltimore. 

Alfred  West,  manager  of  the  aviation  di- 
vision of  Bancamerica-Blair  Corporation,  filed 
a  petition  in  New  York  federal  court  for  an 
equity  receiver  for  RKO.  Mr.  West,  in  the 
petition,  stated  that  he  is  the  owner  of  $5,000 
of  the  gold  notes,  $731,000  of  which  were  due 
Bancamerica-Blair  on  Jan.  1,  1932,  but  which 
were  extended  by  agreement  until  Jan.  1,  1933. 
The  petition  alleges  that  on  January  1  RKO 
was  in  default  on  the  $731,000  payment.  The 
total  note  issue  was  $3,440,138. 

No  Date  Set  for  Hearing 

Herman  Zohbel,  RKO  treasurer,  refused  to 
discuss  the  matter.  He  did,  however,  admit 
the  existence  of  the  indebtedness,  and  said  that 
the  corporation  had  received  a  three  months 
extension.  He  implied  that  there  was  a  possi- 
bility of  raising  the  sum  from  the  Rockefeller 
interests,  which  already  are  large  RKO  stock- 
holders. 

Mr.  West's  petition,  prepared  by  Robert  H. 
Neilson,  attorney,  set  forth  that  RKO  showed 
a  profit  for  1930,  but  that  in  1931  it  operated 
at  a  loss  of  $5,660,770,  and  for  the  first  nine 
months  of  1932,  at  a  loss  of  $4,964,311. 

The  Wall  Street  Journal  estimates  the  out- 
standing funded  debt  of  the  corporation  at 
$61,022,572,  of  which  $21,569,000  is  a  direct 
obligation  of  the  parent  company,  and  $39,000,- 
000  in  bonds  and  mortgages  of  subsidiaries. 
There  are  2,446,299  shares  of  common  stock 
outstanding. 

In  1931,  Bancamerica-Blair,  bankers  for 
Pathe  Exchange,  Inc.,  loaned  for  one  year 
$3,440,138  in  6  per  cent  gold  notes  to  RKO 
to  fund  indebtedness  incurred  by  RKO's  acqui- 
sition of  Pathe  assets.  Under  an  extension  of 
the  entire  loan  from  Jan.  1,  1932,  to  Jan.  1, 


1933,  the  notes  were  secured  under  an  inden- 
ture dated  in  December,  1931,  between  RKO 
and  the  Chemical  Bank  &  Trust  Company  as 
trustees. 

There  has  been  no  date  set  for  the  hearing 
of  Mr.  West's  petition. 

Following  the  West  petition,  three  more  com- 
plainants filed  petitions  in  Baltimore  and  in 
Newark,  N.  J.  In  the  New  Jersey  suit,  Vice- 
Chancellor  Alfred  A.  Stein  appointed  Abe  J. 
David,  prosecutor  of  Union  County,  and  Ar- 
thur Walsh,  vice-president  of  the  Thomas  A. 
Edison  Industries,  Inc.,  as  temporary  re- 
ceivers to  take  over  all  properties  and  interests 
of  RKO  in  the  state  of  New  Jersey. 

The  complainant  in  this  petition  is  Doris  L. 
Charing,  of  Newark,  who  stated  she  holds  a 
note  for  $2,000  against  the  corporation. 

In  commenting  upon  the  New  Jersey  situa- 
tion. Merlin  H.  Aylesworth,  president  of  RKO, 
said : 

"The  action  of  the  New  Jersey  state  court 
in  appointing  temporary  receivers  for  RKO 
was  taken  without  any  notice  to  the  corpora- 
tion or  its  officers.  RKO  is  not  incorporated  in 
New  Jersey  and  owns  no  property  in  that  state. 

"It  is  assumed  that  the  court  action  was 
taken  under  a  misapprehension  as  to  these  facts, 
and  that  the  proceedings  will  be  promptly  dis- 
missed." 

Mr.  Aylesworth  declined  to  comment  on  the 
petition  of  Alfred  West,  and  had  nothing  to 
say  about  the  Baltimore  suit. 

Charge  "Gross  Mismanagement" 

The  RKO  theatre  department  reported  that 
the  circuit  operates  17  theatres  in  10  New 
Jersey  towns.  Thirteen  theatres,  totaling  23,- 
907  seats,  are  now  open,  and  four,  with  5,336 
seats,  are  dark. 

In  the  Baltimore  action,  the  plaintifTs,  Jo- 
seph H.  Basker  and  Edward  Goldman,  of  Bos- 
ton, who  said  they  held  625  shares  of  RKO 
common  stocky  alleged  "gross  mismanagement" 
of  RKO  for  the  benefit  of  RCA,  and  claim 
that  transfer  of  500,000  shares  of  class  B  stock 
to  RCA  was  illegal.  Circuit  Court  Judge  H. 
Arthur  Stump  allowed  the  corporation  until 
February  7  to  show  cause  why  the  receiver- 
ship should  not  be  granted. 

A  further  suit,  filed  in  Baltimore  circuit 
court.  No.  2,  by  Edward  J.  Hickey,  holding 
175  shares  of  class  A  stock,  asks  that  the  re- 
financing plan  of  RKO  be  stopped,  alleging  that 
the   plan   aims   at   putting   RCA   in  control. 


Theatre  and  Film 
To  Fit  Audiences^ 
Ramsay e  Tells  Club 

The  coming-  of  sharper  classifications  for 
audiences  of  varying  social,  cultural  and  eco- 
nomic strata,  in  both  theatres  and  the  screen 
wares  to  be  exhibited,  was  forecast  by  Terry 
Ramsaye,  editor  of  Motion  Picture  Her- 
ald, speaking  before  the  Theatre  Group, 
a  subsidiary  organization  of  the  General 
Federation  of  Women's  Clubs,  on  a  program 
devoted  to  the  motion  picture,  held  at  the 
Hotel  Astor,  Tuesday. 

"The  showmanship  of  the  day,  even  the 
best  of  it,  shows  us  a  muddled,  uncertain 
and  contradictory  state  of  policy,"  observed 
Mr.  Ramsaye.  "The  motion  picture  has 
fought  its  way  up  from  a  small  part  as  a 
vaudeville  turn  to  the  point  where  the 
show  has  become  all  motion  picture,  but 
it  is  still  a  vaudeville  show,  a  variety  show 
on  the  screen.  Generally  speaking,  in  one 
fashion  or  another,  a  motion  picture  show 
tends  to  follow  the  familiar  pattern  evolved 
years  ago  by  Mr.  S.  L.  Rothafel,  which 
means  an  overture,  a  dash  of  newsreel,  a 
cartoon,  maybe  a  bit  of  scenic,  a  sprinkle 
of  dancing,  and  a  feature  picture. 

"But  this  policy  takes  little  or  no  cogni- 
zance of  the  fact  that  now  the  feature  pic- 
ture has  become  so  complete  and  self-com- 
petent a  unit  that  it  does  not  fit  or  pertain 
to  the  variety-show-of-pictures  program.  We 
are  getting  in  screen  product  able  rendi- 
tions of  strong,  full  length  dramas,  complete 
in  every  sense. 

"Clearly  enough  the  screen  has  supplanted 
the  stage,  clearly  enough  it  is  in  a  dominant 
national  and  world  sense  the  theatre  of  to- 
day. Look  a  moment  at  the  time  proven 
technique  of  presentation.  From  Charles 
Frohman  and  David  Belasco  of  yesteryear 
to  Max  Gordon  and  Sam  Harris  of  today 
no  stage  showman  even  considers  clutter- 
ing his  presentations  of  drama  with  a  mess 
of  song  and  dance  and  curtain  raisers. 

"There  is  unquestionably  a  large  place 
for  the  continuance  of  the  present  policy 
of  'variety-shows-on-the-screen'  as  a  major 
element  of  house  classifications,  but  the  need 
is  indicated  for  the  screen  theatre  which 
shall  more  directly  and  accurately  serve 
screen  destiny  in  supplanting  the  now  van- 
ishing theatre  of  the  stage,  a  theatre  which 
is  devoted  to  the  presentation  of  screen 
drama,  not  screen  potpourri." 

Mrs.  Norman  Rieser  was  chairman  of  the 
cinema  session.  Mrs.  William  Baldwin 
Smith,  New  York  state  motion  picture  chair- 
man for  the  General  Federation  of  Wo- 
men's Clubs,  attended.  Michael  Simmons, 
scenario  editor  for  Monogram  Pictures,  was 
the  master  of  ceremonies  and  spoke  at  length 
on  the  motion  picture  as  America's  great 
contribution  to  the  great  arts. "  Dudley  Mur- 
phy, RKO  director,  spoke  in  behalf  of  pic- 
tures for  intelligent  minorities  and  the  serv- 
ice of  screen  theatres  for  the  classes  apart 
from  the  masses  and  mass  limitations. 


Metropolitan  Receiver  Named 

H.  K.  Batchelder,  secretary  of  the  Mo- 
tion Picture  Credit  Association  in  Holly- 
wood, was  appointed  trustee  in  bankruptcy 
this  week  for  the  Metropolitan  Sound  Stu- 
dios. A  hearing  for  creditors  will  be  held 
February  2. 


January    28.  1933 


MOTION    PICTURE  HERALD 


"HAD  THEIR  EYE  ON  HOLLYWOOD 


17 


Says  DeCasseres  of  Ben  Hecht 
and  Gene  Fowler  and  ^^The  Great 
Magoo" ;  Six  Plays  Discussed 

by  BENJAMIN  DECASSERES 


THE  GREAT 
MAGOO 

Ben  Hecht  and  Gene  Fowler  had  their 
eye,  first  of  all,  on  Hollywood  in  writing 
"The  Great  Magoo."  As  a  play  it  is  whale- 
tripe  and  dog-meat,  with  Rabelaisian  and 
sometimes  very  funny  dialogue  and  cracks, 
which  Messrs.  Hecht  and  Fowler  will  have 
to  tone  down  considerably  for  the  screen. 

"The  Great  Magoo"  is,  however,  strong 
picture  stuff.  It  is  back-stage  Coney  Island 
and  ham-fat  musical  ballyhoo.  Every  one 
in  it  is  a  tough,  a  nut  or  a  faker.  It  is  bunk 
reduced  to  its  lowest  terms. 

A  flagpole  sitter,  a  band  leader,  side-show 
ballyhooers,  a  flea-circus,  gum-chewing 
wigglers  and  Boardwalk  Belascos  stream 
through  the  eight  scenes.  As  characters, 
they  yelp  for  the  camera. 

The  Great  Magoo  is  a  hot  lover.  This 
hot  lover,  Nicky  (Paul  Kelly),  is  in  love 
with  Julie  Raquel — both  in  the  side-show 
business.  He  takes  to  drink  and  she  picks 
up  with  several  guys  who  rob  her.  But 
Nicky  and  Julie  are  finally  welded  (as  you 
guessed). 

The  best  scene  in  the  show  for  sheer  fun 
goes  to  Harry  Green  as  Moe  Weber,  a  Cos- 
sack band  leader.  Hecht  and  Fowler  have 
smeared  the  paint  on  thick  on  all  their  char- 
acters. And  there's  "music"  here  and  there. 
It'll  click. 

Picture  value,  80  per  cent. 

THE  DU  BARRY 

Well,  they  again  dug  up  DuBarry,  the 
fluzie  that  made  a  boob  of  a  king  and  finally 
got  necked  by  Dr.  Guillotine,  and  Carl  Mil- 
locker,  whose  music  used  to  send  grand- 
mother's feet  a-tapping  when  Dan  Frohman 
was  still  playing  marbles.  And  it  made  a 
resounding  hit,  with  Grace  Moore,  lately  of 
Otto  Kahn's  emporium,  as  DuBarry. 

This  ought  to  go  into  the  flicks.  And 
Grace  Moore  ought  to  be  taken  over  with  it. 
She's  simply  AAA.  The  music  is  the  grand 
old  melodious  stuff  before  hoofers  stamped 
Strauss  to  death.  Charm  and  enchantment 
are  the  essence  of  this  show. 

And  the  scenario  is  all  laid  out.  All  it 
needs  is  snappy  dialogue. 

Of  course,  it  will  take  more  than  twelve 
cents  to  put  it  on — ^but  it'll  knock  the  record 
at  the  b.o.  or  I'm  no  grand  guesser. 

Picture  value,  90  per  cent. 

JAMBOREE 

For  "Jamboree"  Jack  Black  and  Bessie 
Beatty  went  back  to  the  nineties,  when  the 
West  had  such  heroic  characters  as  Bull 
Con  Josie  and  Salt  Chunk  Mary.  They 
make  Capone  look  like  an  English  Lord  at 
Westminster. 

In  this  play  Salt  Chunk  Mary  runs  Poca- 
tello.   We  open  on  Mary  in  the  back  room 


of  her  bar,  where  she  is  in  a  huddle  with  a 
bunch  of  criminals.  One  of  these  stick-'em- 
ups  is  a  tenderfoot. 

Well,  you  know  Mary  is  going  to  melt 
for  him — he's  so  young!  She  mothers  him. 
The  local  constabs  arrive  and  are  going  to 
pinch  the  kid  for  the  murder  of  a  lady  of  un- 
easy virtue.  Of  course,  Mary  defends  the 
sappy  youth,  plays  some  tricks  on  the  Mul- 
rooneys  of  Pocatello — and  (we  all  guessed 
it)  discovers  that  the  kid  is  her  own  baby. 

Mary  is  quite  a  character  as  played  by 
Marie  Kenney.  (Oh,  yes,  the  boy's  father 
also  turns  up.)  There  are  a  lot  of  shooting 
angles  and  excitement  during  the  progress 
of  this  masterpiece. 

Maybe  Bill  Hart  could  be  dug  up  for  this 
— and  Flora  Finch.  And  they  sing  "After 
the  Ball." 

Picture  value,  20  per  cent. 

THE  MAD 
HOPES 

If  you  liked  "Trouble  in  Paradise" — and 
I  think  it  was  a  superb  film — you  will  wait 
around  with  high  expectations  for  a  delect- 
able time  when  Herr  Lubitsch  gets  ready  to 
do  "The  Mad  Hopes,"  by  Romney  Brent. 
For  this  play  is  Lubitsch,  and  nothing  but 
Lubitsch. 

As  a  grand  piece  of  hilarious  hokum  it 
hardly  jells  as  a  play;  but  on  the  screen  the 
crazy,  high-hat,  ,highly  sophisticated  Hope 
family  and  their  unbelievable  doings  in  the 
Chateau  Sans-Souci  in  Nice  will  cause  thai 
laughter  that  floods  you  from  gizzard  to 
kopf. 

These  mad  Hopes  are  Mrs.  Clytemnestra 
Hope  and  her  children.  They  are  all  in 
debt,  but  live  like  the  Duke  of  El  Dorado. 
None  of  them  has  any  idea  of  how  he  or 
she  is  going  to  get  a  meal  tomorrow. 

They  rope  in  Maurice  Klein  and  an 
American  friend,  and  the  airy-fairy  lunacy, 
pitted  with  slashingly  humorous  dialogue, 
goes  down  to  the  end — aided  and  abetted  by 
Rex  O'Malley,  Violet  Kemble  Cooper  and  a 
raft  of  other  scintillant  players. 

It's  for  the  good  reticule  and  diamond-stud 
trade  and  for  a  cast  recruited  from  Oxford 
and  Barnard.  I  will  not  allow  any  one  but 
Herr  Lubitsch  to  do  this — and  I  want  him 
to  do  it  for  me. 

Picture  value,  60  per  cent. 

THE  DARK 
HOURS 

I  liked  "The  King  of  Kings"  very  much. 
It  was  the  story  of  the  greatest  drama  in 
history.  And  there  is  no  scenario,  by  the 
way,  ever  written  like  the  Four  Gospels, 
even  if  you  do  not  look  on  it  with  a  religious 
mind. 

Don  Marquis,  in  "The  Dark  Hours,"  has 
taken  the  last  hours  of  the  Nazarene  and 


made  of  it  a  furious  tragic  melodrama,  in 
which  the  mob  rules  the  stage. 

The  great  figures  are  really  Caiaphas, 
Judas  and  Lazarus.  Especially  Judas.  He 
is  not  the  villain  of  Mr.  Marquis'  play.  He 
is  here  a  great  psychological  study  of  a  man 
possessed  of  devils.  In  the  hands  of  Hugh 
Miller  it  was  superb. 

The  Lazarus  of  Ian  Bowers  is  also  a  tre- 
mendously impressive  creation.  With  these 
characters  and  the  scenes  in  the  House  of 
Caiaphas,  the  Garden  of  Gethsemane  and  the 
House  of  Pilate,  I  can  see  a  picture  im- 
measurably finer  than  the  silent  "The  King 
of  Kings."  For  the  Marquis  tragedy  has 
more  than  mere  religious  meanings — it  is 
universal  theatre. 

I'd  like  to  see  it  done.  And  also  to  hear 
these  characters  utter  their  great  lines !  It 
will  take  an  inspired  director  to  do  it. 

Picture  value,  unknown. 

THE 

BARRISTER 

"The  Barrister,"  by  Sydney  Stone,  as  a 
play  is  boob-porridge.  But  it  has  without 
doubt  some  genuine  picture  angles. 

An  English  lawyer  gives  the  air  to  a  lady 
with  whom  he  has  been  mixed  up  in  order 
to  marry  the  daughter  of  a  lawyer. 

Brother  of  the  forsaken  lady  turns  up.  He 
has  nerves — more  nerves  than  Raymond 
Hatton.  Also  nerve.  He  demands  jack  in 
order  to  escape  from  a  crime  he  has  just 
committed.    Scuffle.    Brother  is  killed. 

The  lawyer  conceals  the  accidental  shoot- 
ing (why,  I  leave  to  Mr.  Stone's  profound 
brain).  The  brother's  sister — the  same  that 
the  lawyer  had  jilted — now  compels  the 
lawyer  to  marry  her  on  a  threat  of  tossing 
him  over  to  the  bulls. 

But  in  the  third  act,  mates,  Ackroyd  of 
Scotland  Yard  is  going  to  do  his  duty.  But 
he  doesn't.  Why?  Well,  the  lawyer  con- 
vinces him  of  his  innocence.  Anyhow,  the 
lady  and  the  lawyer  really  loved  another. 

This  piece  of  mustache  wax  might  become 
something  for  the  10-cent  trade. 

Picture  value,  20  per  cent. 


Publications  Total  Off, 
Ayer  Directory  Indicates 

There  were  82  fewer  newspapers  and  per- 
iodicals published  in  the  United  States  and 
Canada  at  the  beginning  of  1933  than  last 
year,  according  to  the  latest  edition  of  N. 
W.  Ayer  &  Son's  Directory  of  Newspapers 
and  Periodicals.  The  1933  total  is  noted  at 
21,109. 

The  directory  indicates  2,368  dailies,  with 
an  aggregate  circulation  of  38,826,000,  and 
11,970  weekly  newspapers,  which  compares 
with  2,415  dailies  and  11,979  weeklies  one 
year  ago.  The  highest  figure  was  reached 
in  1927,  when  the  total  of  newspapers  and 
periodicals  was  24,868. 


i8 


MOTION    PICTURE  HERALD 


January    28,  1933 


LEFT-HAND  PACES  READ 
FIRST,  SURVEY  SHOWS 

Three    Start    on    Left    Side    To  sonable  to  believe  that  persons  following  a 

/-\                 D*    Lx     I         i*      i  continued  article  would  fix  their  initial  at- 

One    on    Right,     Investigator  tentlon  on  the  page  containing  that  article. 

<>A\/c    Af^e^r    ^tiirlvinn    4  4-00  "^^^  actual  observation  of  4,400  news- 

^ayS    MTTer    OTUaying    -t.-tUU  p^p^^.  ^^^^^^^  ^^^^^  ^^^^       left-hand  page 

Readers     of     Newspapers  enjoys  an  initial  attention  advantage,"  the 

report  said.    "Prima  facie,  there  is  no  sig- 

That  the  left-hand  pages  are  the  natural  nificant  difference  between   the   sexes  or 

starting  point  of  reading  of  newspapers,  places  where  newspapers  are  read,  in  regard 

contrary  to  the  general  belief  of  advertis-  to  initial  fixation  of  attention, 

ing  men,  is  the  conclusion  reached  in  a  nine  "If  it  were  granted  that  initial  attention 

months  survey  of  the  reactions  of  4,400  to  a  page  was  the  prime  objective,  the  prob- 

readers  in  subway  and  elevated  trains  and  lem  would  end  here.    However,  there  are 

in  the  waiting  rooms  of  the  Grand  Central  other  factors  of  importance  to  the  advertiser, 

and  Pennsylvania  railroad  terminals  in  New  publisher  and  advertising  man,  which  must 

York,  according  to  a  report  made  public  by  be  discussed  in  their  relation  to  this  estab- 

Professor  Howard  E.  Nixon  of  the  School  Hshed  situation. 

of  Business,  Columbia  University.   E.  Ralph  "In  viewing  these  considerations,  it  may 

Schaefer,  graduate  of  the  school,  made  the  be  seen  that  the  advantage  of  the  left-hand 

survey.  page  over  the  right-hand  page  or  vice  versa 

For  each  reader  who  gave  prior  attention  is  not  a  wholly  determinant  factor.   The  fact 

to  the  right  hand  pages,  three  looked  first  that  the  left-hand  page  is  superior  is  of  less 

at  the  left-hand  page.  importance  to  an  advertiser  who  can  best 

"The  fact  that  the  left-hand  page  pos-  appeal  to  a  certain  class  by  having  his  ad- 

sesses  a  decided  advantage  over  the  right-  vertising  placed  on  a  certain  page.  In 

hand  page  in  regard  to  initial  attention,"  other  words,  this  importance  will  vary  with 

Mr.  Schaefer  said,  "is  of  sufficient  impor-  advertising  policy  and  the  media  employed." 

tance  to  suggest  a  modification  of  the  pres-   

ent  preference  shown.    I  do  not  attempt  to  _       .   ...            _           ,    .  , 

outline  any  m.ethod  of  accomplishing  such  rraPK  WalKer  Oommissioned 

a  change  but  merely  express  a  belief  that  /^^  Colonel  of  TexaS  RanqerS 

at  present  the  right-hand  page  is  enjoying  ^ 
an  undeserved  degree  of  the  partiality  of  Frank  C.  Walker,  counsel  for  the  Comer- 
advertisers,  and,  consequently,  that  an  in-  ford  theatres,  last  week  .was  presented  with 
creasing  importance  should  be  attached  to  a  commission  as  a  colonel  of  the  Texas 
the  left-hand  page  of  newspapers.  Rangers  from  the  governor  of  Texas,  at 
T  L  J  rML  r\L.  J  s  ceremony  in  Mr.  Walker's  New  York 
Tabs  and  Others  Observed  ^^^^^     Democratic  National  Headquarters. 

Note  was  made  whether  the  newspaper  James  A.  Farley,  chairman  of  the  national 

was  of  tabloid  or  standard  size.  committee,  made  the  presentation. 

"Observations  obtained  were  tabulated  in  Louis    M.    Howe,   personal   adviser  to 

groups  of  twenty-five  within  each  individual  President-elect   Roosevelt,   and   himself  a 

classification,  as,  for  instance,  twenty-five  colonel  of  Kentucky,  also  spoke.   Also  the 

observations   of  men  reading  tabloids   in  recipient  of  a  colonelcy  of  Texas  was  W. 

trains,"  the  report  said.    "These  were  then  Forbes  Morgan,  assistant  to  Mr.  Walker  as 

divided  according  to  which  page  gained  the  treasurer  of  the  Democratic  National  Com- 

reader's  initial  attention.  mittee. 

"The  observations  were  tabulated  in  order   

as  they  were  recorded  on  the  tally  sheet."  r^i+w  C^nWe^ne^  Plane  r*/Mirca 

Of  4,400  readers,  Mr.  Schaefer  said,  3,013  ^'7.     ,  ^OUrse 

first  had  their  attention  fixed  by  the  left-  In  Study  of  MotlOn  Picture 

hand  page,  while  1,387  turned  to  the  right-  ^he  College  of  the  City  of  New  York 

hand  page.    Tabloid  readers  followed  this  ^as  instituted  a  course  on  "The  Art  of  the 

procedure  in  the  ratio  of  1,513  to  637  while,  Motion  Picture,"  to  be  conducted  by  Irving 

readers   of   newspapers   of   standard   size  a.  Jacoby,  intended    far    "the  intelligent 

turned  to  the  left-hand  pages  first  m  the  ^ovie-goer,  the  student  of  comparative  art, 

proportion  of  1  500  to  700.    Mr  Schaefer  s  members  of  the  motion  picture  industry 

tabulated  and  classified  totals  follow:  ^j^o  seek  the  proper  perspective  of  films." 

Subtotals         T°*^.  ,  Sixteen  lectures  will  be  given    in  the 

Left      Right      Left     Right  u    i     ^         ^            ^  j. 

A.  MEN,                                              .  course,  each  lecture  to  concentrate  on  a 

1-  J^^^lfiT              256       144  different  phase  of  the  motion  picture.  The 

h.  Waiting"  RTOm:::  473       227       729      371  course  is  to  be  supplemented  by  showings  of 

2.  Regular—  important    pictures    no    longer  exhibited, 

h.  Waiting' ■R<;^,m:::  448      252      734       366  The  history,  present  trend  and  probable 

„       ,    - —  future  of  the  motion  picture  will  be  con- 

Total    Men                                 1,463         737  ^:/\^r,^A 

p.  WOMEN,  sidered. 

1.  Tabloid—   

b.  waiting  'R<;im:::  495     205     784     316  RKO  Gets  Tax  Reductlons 

2.  Regular— 

a.  Train                m       111       ...       ...  RKO  has  obtained  assessment  reductions 

b.  Waiting  Room...  492      208              _33_4  ^^^^jj^^  $22,209,935   and   Cumulative  tax 
Total  Women                       1,550      650  savings  of  $640,797  On  theatre  properties 

^'^^  ^"'^^                            ^'^^^  during  the  three-year  period  ended  Decem- 

Mr.  Schaefer  said  many  readers  start  from  ber  31,  1932.  The  reductions  were  handled 

the  back  of  the  paper  and  read  toward  the  by   the   company's   tax   attorney,    F.  H. 

front.    He  also  concluded  that  it  was  rea-  White. 


Reel  Innovator 


ALLYN  BUTTERFIELD 

Universal  Reel 
Has  New  Device 

Universal  Talking  Newsreel,  with  its  cur- 
rent release,  has  inaugurated  a  new  type  of 
traveling  title,  in  which  the  date  line  and 
heading  introducing  each  subject  in  the  reel 
moves  across  the  screen  in  a  manner  simi- 
lar to  the  moving  electric  sign. 

AUyn  Butterfield,  editor  of  the  newsreel, 
is  credited  with  being  the  creator  of  the  new 
device,  which  is  known  as  the  Giant  Travel- 
type.  Claimed  as  advantages  of  the  innova- 
tion are  its  movement,  in  keeping  with  the 
subject  matter;  greater  legibility,  due  to  the 
larger  letters  possible,  and  the  introduction 
of  an  improvement  in  the  newsreel  field. 
The  slight  let-down  said  to  be  caused  by 
the  ordinary  printed  title  of  the  reel,  will 
be  eliminated  with  the  device,  it  is  claimed. 

Mr.  Butterfield  has  been  with  the  Uni- 
versal reel  since  it  began.  He  started  in 
the  industry  with  Vitagraph  in  1915,  and 
turned  to  the  newsreel  in  1923,  joining  the 
International  Newsreel  staff.  He  joined  the 
Universal  stafif  in  1929,  as  associate  editor 
under  Sam  B.  Jacobson,  the  editor. 


Loew  Firm  Shows  Gain 

Loew's  Theatre  and  Realty  Corporation, 
a  subsidiary  of  Loew's,  Inc.,  which  controls 
20  properties  across  the  country,  showed  a 
net  income  for  the  year  ended  August  31  of 
$480,950,  which  compares  with  $62,653  for 
the  previous  year.  The  figure  was  reached 
after  deductions  for  federal  taxes,  depre- 
ciation, interest  and  other  charges. 


Rialto  Posts  Notice 

The  Rialto  theatre,  first  Broadway  house 
to  inaugurate  flexible  admissions,  posted  a 
two-week  closing  notice  last  week.  Accord- 
ing to  Boris  Morris  of  Publix,  the  theatre 
will  remain  open  for  as  long  after  the  notice 
is  effective  as  weekly  gross  justify. 


1 


Tfe  FOX 


OF  HITS 

marches  on . . 


^  The  Great 


nvart 


Romance 


January    28,  1933 


MOTION    PICTURE  HERALD 


19 


ADMISSIONS  SLASHED  ON  AVERAGE  OF 
25  PER  CENT  IN  CURRENT  MOVEMENT 


Theatres  in  Only  a  Few  Key 
Cities  Resist  General  Price 
Lowering;  Circuits  Defend 
Reductions     as  Imperative 

Admissions  at  motion  picture  theatres 
have  been  reduced  on  an  average  of  25  per 
cent  in  the  price-cutting  movement  which 
is  currently  sweeping  the  country.  Distribu- 
tors and  exhibitors  alike  express  concern. 

With  but  few  exceptions,  price  revisions 
are  the  order  of  the  day.  Only  in  San 
Francisco,  Pittsburgh,  Birmingham,  Cin- 
cinnati, Houston  and  a  few  other  key  cen- 
ters has  the  movement  failed  to  gain  ground. 

Continuing  nationwide  inquiry  regarding 
the  extent  of  reductions  by  circuits  and  in- 
dependent exhibitors,  a  summarization  of 
which  appeared  last  week  in  Motion  Pic- 
ture Herald,  it  was  learned  that  give- 
aways, two-for-one  admissions  and  other 
forms  of  box  office  concessions  have  been 
superseded  by  a  general  lowering  of  mini- 
mum and  maximum  scales. 

In  some  territories  independents  blame 
circuits  for  the  situation.  In  others,  the  cir- 
cuits say  they  were  forced  to  cut  by  com- 
petitive action  of  the  neighborhood  houses. 

An  analysis  of  the  situation,  by  cities, 
follows : 

Baltimore  First-Runs  Cut 

Practically  all  first-run  houses  in  Baltimore 
have  lowered  their  top  admission  price  on 
week-days  to  40  cents,  Saturdays,  Sundays  and 
holidays  remaining  at  50  cents  plus  tax.  In 
neighborhood  houses  with  few  exceptions 
standard  admissions  prevail,  10  and  IS  cents 
for  matinees,  and  15  and  25  cents  for  nights. 

No  San  Francisco  Reductions 

No  general  reductions  in  admission  prices 
with  the  exception  of  Fox  West  Coast  have 
been  made  in  the  San  Francisco  field.  Minor 
reductions  in  top  prices  have  been  made  in 
individual  cases.  Fox  West  Coast  has  reduced 
prices  in  San  Mateo,  Burlingame,  Redwood 
City  and  Palo  Alto  from  40  to  25  cents. 

Balcony  25  Cents  Any  Time 

In  Birmingham  three  leading  first-runs  have 
adopted  a  policy  of  "balcony  seats  any  time  for 
25  cents." 

Boston  "Met"  Reduces 

Publix  Metropolitan  in  Boston  had  main- 
tained its  75-cent  top  since  it  opened,  but  it 
now  has  cut  10  cents.  It  still  is  the  only  first- 
run  getting  65  cents.  Admission  prices  ha,ve 
been  cut  at  practically  all  the  first-runs,  and 
grosses  have  been  practically  maintained.  Two 
RKO  first-runs,  the  Boston  and  Keith,  retain 
their  minimums  of  25-30  respectively,  but  top 
was  cut  15  cents  to  50  at  the  Boston,  and  25 
cents  to  50  at  the  Keith.  Loew's  two  first- 
runs,  the  Orpheum  and  State,  have  adopted  a 
day  and  date  policy  and  cut  the  30-65  rate  to 
25-50,  with  elimination  of  vaudeville. 

Shea  Leads  Price  Cuts 

Price  revision  took  place  in  the  Shea  theatres 
before  Publix  turned  them  back  to  Michael 
Shea.  The  Buffalo  now  has  a  55  cent  top,  tax 
included,  after  two  cuts.  The  Century  and  Hip- 
podrome, charging  5S-cent  top  before  vaude- 
ville was  discontinued,  now  have  a  25-cent  top. 

Chicago  Circuits  Cut 

Admission  prices  in  practically  all  theatres 


in  Chicago  have  been  reduced.  A  general  cut 
in  neighborhood  houses  in  October  .has  been 
followed  recently  by  further  reductions  by 
the  Balaban  &  Katz  and  the  Warner  theatres. 
Some  independents  have  talked  of  retaliation 
by  radical  reductions,  but  their  leaders  say  such 
a  move  would  be  almost  suicidal,  as  the  circuits 
would  cut  again.  First-run  B&K  houses  in 
the  loop,  the  Chicago,  Oriental,  United  Artists, 
McVickers,  and  Roosevelt,  with  the  advent  of 
John  Balaban  in  charge  of  operations,  reduced 
admission  from  75  cents  top  plus  tax,  to  68 
cents  plus  tax.  By  further  reductions  the  Mc- 
Vickers and  Roosevelt  are  now  offering  first- 
run  pictures  at  25-35-55.  RKO  Palace  is 
charging  25-35-50-75  with  tax  added,  top 
charges  for  the  city.  The  RKO  State-Lake  is 
down  to  55  cents  top  with  a  straight  picture 
policy.  Warner  and  B&K  neighborhood 
houses  also  have  been  generally  cut. 

Cincinnati  Prices  Maintain  Level 

In  the  circuit  controlled  situation  here  the 
only  reduction  of  any  consequence  has  been 
inaugurated  at  the  RKO  Albee,  a  cut  of  10 
cents  to  65  top. 

Cleveland  Cuts  46  Per  Cent 

RKO  Palace  in  Cleveland  has  cut  its  top 
from  75  cents  with  vaudeville  to  40  with 
straight  first-run  pictures.  Keith's  has  changed 
from  combination  at  50-cent  top  to  straight 
pictures  at  30.  RKO  Hippodrome  has  cut  from 
a  50-cent  top  to  40  cents  with  vaudeville.  The 
Allen  and  the  Cameo,  formerly  Loew,  have 
been  taken  over  by  independents  and  cut  to 
25  and  15  cents  respectively.  Warners'  Lake, 
first-run,  now  has  50-cent  top  all  week. 


Giveaways,  Two-for-One  Ad- 
missions and  Other  Conces- 
sions Superseded  by  Cutting 
of  Minimunn-Maximum  Scales 

are  watching  the  experiment  and  the  Midland 
competition.  Outside  Kansas  City  the  situation 
differs  with  individual  circuits. 

Lancaster,  Pa.  Reduces 

Leading  first-runs  in  Lancaster  have  slashed 
prices.  The  RKO  Colonial  went  from  50  cents 
top  plus  tax  to  40  cents  including  tax.  The 
Stanley- Warner  Grand  and  Capitol  announced 
the  same  reductions. 

Small  Los  Angeles  Houses  Cut 

Houses  in  outlying  Los  Angeles  districts 
have  come  down  in  price  in  many  cases.  When 
first  runs  cut  their  scales  went  below  those  in 
several  outlying  areas,  such  as  Warners'  Bev- 
erly Hills,  Fox's  Wilshire,  Warners'  Western. 
These  houses  have  now  reduced  to  35  and  45 
with  tax. 

Fox  Wisconsin  Cut 

With  Fox's  Wisconsin  in  Milwaukee  going 
to  straight  pictures  and  adjusted  prices,  the 
Warner  theatre  and  Fox's  Palace  also  have 
reduced.  All  three  now  charge  45-cent  top 
plus  tax  as  against  65. 

Reductions  Old  Story 

Theatres  in  Minneapolis  have  long  since 
made  their   adjustments  in  admission  prices. 


Dayton  Bargain  Rates 

Within  a  single  square  downtown.  Cooper's 
Lyric  is  offering  picture  and  tab.  at  10  and  15, 
the  Ohio  is  featuring  five  vaudeville  acts  and 
picture  at  10  cents,  and  the  Rialto  has  six  acts 
and  a  picture  at  10.  Further  uptown,  Loew's 
is  playing  first-runs,  including  exclusives,  at 
a  15-cent  matinee  scale.  Others  maintain  15 
and  25  matinees. 

Low  in  Denver 

The  Denver  and  Orpheum  are  charging  45- 
cent  top  with  tax  added,  as  against  59  cents 
plus  tax  under  the  old  stage  show  and  film 
policy.  The  Rialto  is  getting  40-cent  top,  also 
the  Paramount.  The  Orpheum  and  Rialto  are 
RKO  houses  and  the  Denver  and  Paramount 
are  Publix.  Six  neighborhood  houses  charge 
10  cents  top. 

Detroit's  "War"  Starts 

Anticipated  price-slashing  in  first-runs  has 
started  in  Detroit.  RKO  Downtown  began 
with  a  15-cent  cut  to  40.  Fox  next  day  an- 
nounced a  night  top  of  40.  Publix  has  not  yet 
announced  cuts  in  the  Michigan  and  United 
Artists,  its  downtown  deluxers,  but  effective 
last  week  the  Fisher,  the  uptown  first-run, 
dropped  stage  shows  for  straight  pictures  with 
40-cent  top. 

Minor  Cuts  at  Harrisburg 

Loew's  Regent  and  three  Wilmer  &  Vincent 
theatres,  the  State,  Victoria  and  Colonial,  have 
all  cut  their  tops  from  50  cents  to  40. 

Houston  Untouched 

Movements  among  large  circuits  to  reduce 
admission  prices  have  not  yet  hit  Houston. 

Indianapolis  Battle  On 

A  price  cutting  battle  is  occupying  the  first 
runs.    Neighborhoods  have  also  cut  drastically. 

Kansas  City  Watches 

Owing  to  the  Loew's  cut,  other  first-runs 


Saenger  Circuit  Cuts  to  40  Cents 

The  entire  Saenger  circuit,  operating  in  and 
around  New  Orleans,  has  cut  to  a  40-cent  top, 
70  houses  being  aflfected.  Morning  matinee 
prices  are  so  low  neighborhoods  are  concerned. 
Three  United  Theatre  houses  dropped  prices 
this  week  to  a  IS-cent  adult  top,  5  for  children. 

Broadway's  Low  Scales  Unprecedented 

The  glamour  of  New  York's  Broadway  and 
Times  Square  district  has  not  been  strong 
enough  to  prevent  a  down-sweep  of  prices.  A 
new  low  set  at  the  Warner  theatre  has  a  25- 
cent  top  from  2  p.  m.  to  closing.  The  Para- 
mount has  come  down  to  an  85-cent  top  as 
against  $1.10.  The  Warner  Strand  has  cut  to 
a  65-cent  top,  including  tax,  from  85  plus  tax. 
The  Seventh  Avenue  Roxy  has  made  balcony 
seats  35  at  all  times,  and  its  top  $1.10  in- 
stead of  99  cents.  Further  reduction  is  being 
considered.  The  new  week-day  scale  at  the 
Rivoli,  United  Artists  house,  is  35-55-75  as 
against  $1.10  previous  top.  The  Rialto  and 
Mayfair  are  at  65  cents.  The  former  top  at 
the  Rialto  was  $1.10  and  the  Mayfair  was 
85.  The  Ria^lto  is  also  inaugurating  flexible 
admissions.  The  Warner  Winter  Garden  has 
85-cent  top  as  against  $1.10.  Radio  City  Music 
Hall,  which  opened  with  a  straight  stage 
show  policy  at  $2.50  top,  has  gone  to  pictures 
with  $1.65  top,  retaining  elaborate  stage  shows. 
The  Capitol  and  Loew's  State  have  dropped 
to  75,  the  Capitol  from  $1.65,  and  the  State 
from  83.  The  Europa  and  Little  Carnegie, 
two  of  the  principal  exhibitors  of  foreign 
films,  have  gone  to  35  cents  to  1  p.  m.,  40  for 
matinees  and  65  including  tax  for  evenings. 

Only  One  Oklahoma  City  Cut 

Admissions  have  been  cut  from  55  cents  top 
to  40  at  the  Capitol. 

Philadelphia  Reductions 

Stanley- Warner  has  announced  a  general  cut 

(Continued  on  following  page) 


"20 


MOTION    PICTURE  HERALD 


January    2  8.  1933 


KING,  PAINTER,  SAVAGE  Admission  Pnces 

Cut  25  Per  Cent 


And  More  Diversified  Charac- 
ters Than  That  Are  Portrayed 
in  Week's  Output  of  the  Studios 

by  LEO  MEEHAN 

Hollywood  Staff  Correspondent 


Fans  of  George  Arliss  will  find  his  latest 
picture  very  much  to  their  liking.  In  the 
role  of  a  king  who  gets  fed  up  with  his  job, 
takes  a  permanent  vacation  by  abdicating, 
he  is  seen  in  a  role  that  affords  him  many 
opportunities  for  his  sly,  quiet  comedy,  for 
dry  wit  and  for  moments  of  impressive 
drama.  There  is  romance,  and  it  is  more 
convincing  than  some  he  has  had  with 
leading  ladies  many  years  his  junior.  This 
time  his  romantic  affairs  are  divided  be- 
tween his  wife,  Florence  Arliss,  as  the 
queen,  and  Marjorie  Gateson,  sweetheart 
of  his  princeling  days. 

Lavish  production  mountings  character- 
ize the  royalty  episodes,  palaces  that  look 
like  the  real  thing;  costuming,  pageantry 
in  rich  abundance.  John  Adolfi's  direction 
is  excellent.  Mrs.  Arliss  is  delightful  as  the 
queen,  and  further  good  support  is  given 
by  Miss  Gateson,  O.  P.  Heggie,  Dudley 
Digges  and  Dick  Powell,  young  radio 
crooner,  who  is  coming  to  the  front  rapidly 
as  a  screen  juvenile. 

"Face  in  the  Sky"  from  Fox  is  a  story 
with  a  fresh  idea,  charmingly  done,  a  ro- 
mance neatly  spiced  with  comedy  and  drama. 
It  features  Spencer  Tracy  in  one  of  his 
wise  guy  roles,  this  time  as  a  sign  painter 
who  rises  from  the  business  of  painting  .ad- 
vertisements on  rural  cowsheds  to  Broad- 
way skyscrapers.  Out  in  the  country  he 
meets  romance  in  the  person  of  Marian 
Nixon,  who  follows  him  to  New  York,  pro- 
vides the  inspiration  for  his  greatest  master- 
piece, topping  a  Gotham  building.  Stuart 
Erwin  poses  as  his  dumb  assistant,  very 
dumb  and  very  funny.  Good  old  "Way 
Down  East"  heavies  are  provided  by  Russell 
Simpson  and  Frank  McGlynn,  Jr. 

Of  special  interest  is  the  fact  that  this 
is  the  first  American  made  picture  of  an 
American  artist  who,  while  in  Europe, 
abandoned  his  brushes  and  oils  for  the 
cinema,  made  several  pictures  abroad  and 
then  was  signed  by  Fox.  He  is  Harry 
Lachman,  a  talented  artist  in  other  fields 
who  bids  fair  to  contribute  new  and  imag- 
inative notes  to  American  film  direction. 
Mr.  Lachman's  first  production  indicates 
that  he  possesses  a  rather  unusual  combina- 
tion, a  practical  sense  of  showmanship  with 
artistic  imagination.  He  handles  his  story, 
his  people  and  his  camera  with  pleasing, 
rhythmic  results,  but  never  goes  "arty." 
He  promises  to  become  a  valuable  addition 
to  Hollywood's  directorial  ranks. 

Uproarious  Farce  Comedy 

Columbia  has  turned  out  an  uproarious 
farce  comedy  in  "That's  Africa,"  featuring 
Bert  Wheeler  and  Robert  Woolsey,  the  for- 
mer RKO  comedy  team  which  threatened 
for  a  while  to  break  up.  Without  blushing 
or  apologizing,  but  very  good-naturedly,  the 
producers  borrowed  from  such  hits  as 
"Trader  Horn,"  "Tarzan,"  "Strange  Inter- 
lude," the  Martin  Johnson  travelogues, 
"Bring  'Em  Back  Alive,"  and  made  a  bur- 
lesque of  adventures  among  the  savages 


and  the  animals  of  deepest,  darkest  Africa. 
It  provoked  loud  and  frequent  laughter 
among  the  paying  customers  when  it  was 
previewed  in  San  Bernardino  and  Santa 
Monica,  and  the  consensus  is  that  it  is  one 
of  the  funniest  pictures  the  Wheeler-Wool- 
sey  team  ever  has  done.  Veteran  comedy 
director  Eddie  Cline  handled  the  job,  and 
the  screen  farce  was  written  by  a  young 
man  who  wrote  pieces  for  Motion  Picture 
Herald  before  he  "went  Hollywood,"  Nor- 
man Krasna.  Lew  Lipton  composed  the 
original.  Contributing  to  the  hilarity  are 
Esther  Muir  as  the  lady  explorer;  Berton 
Churchill,  Raquel  Torres  and  an  enormous 
imitation  gorilla  who  looks  and  acts  surpris- 
ingly like  the  real  thing. 

Junior  Laemmle  already  has  acquired  a 
reputation  for  daring  to  do  the  unusual.  He 
has  done  it  again  with  "Destination  Un- 
known," the  story  of  what  happens  to  a 
ship  load  of  hard  boiled  rum  runners  in 
danger  of  sinking.  If  you  remember  the 
type  of  character  "The  Stranger"  was  in 
that  famous  play,  "The  Passing  of  the  Third 
Floor  Back,"  you  will  have  a  general  idea 
of  "The  Stowaway."  He  becomes  among 
them  something  of  a  reincarnation  of  Christ, 
settling  their  quarrels,  bringing  peace  and, 
finally,  safety.  The  cast,  an  excellent  one, 
is  all  men  with  the  single  exception  of  Betty 
Compson,  and  includes  Pat  O'Brien,  Ralph 
Bellamy  (who  plays  the  Stowaway),  Alan 
Hale,  Russell  Hopton,  Tom  Brown,  Noel 
Madison,  Stanley  Fields,  Willard  Robertson 
,and  others.  Tay  Garnett  directed  from  a 
story  by  Tom  Buckingham. 

Novelty  in  Murder  Mystery 

Ben  Schulberg  has  introduced  consider- 
able novelty  and  a  lot  of  interesting  suspense 
in  his  latest  Paramount  picture,  "The  Crime 
of  the  Century."  It  should  prove  a  winner 
with  that  large  audience  which  likes  its 
mystery  thrills.  One  novel  departure  is  the 
stopping  of  the  picture  for  a  full  minute, 
while  a  clock  ticks  off  sixty  seconds,  to 
give  the  audience  a  chance  to  guess  who  is 
the  murderer.  The  preview  audience  seemed 
thoroughly  to  enjoy  this  unusual  procedure. 

The  cast  is  excellent,  with  Stuart  Erwin 
particularly  entertaining  in  the  role  of  a 
dumb  reporter.  Others  include  Wynne 
Gibson,  Jean  Hersholt,  David  Landau,  Rob- 
ert Elliott,  Frances  Dee. 


Nate  B.  Spingold  Gets 
Columbia  Position 

Nate  B.  Spingold,  formerly  associated 
with  the  late  Harry  Reichenbach,  will  as- 
sume an  executiye  position  at  Columbia 
February  1.  According  to  Jack  Cohn,  vice- 
president  of  Columbia,  Mr.  Spingold's 
duties  probably  will  be  in  the  field  of  ex- 
ploitation. 

Mr.  Spingold  has  been  active  as  a  pub- 
licity agent,  with  offices  at  444  Madison 
avenue.  New  York. 


{Continued  from  preceding  page) 

at  most  of  its  theatres,  ranging  from  10  per 
cent  to  33  1/3  per  cent,  including  the  down- 
town Boyd,  Stanley,  Stanton  and  Karlton. 
Cuts  also  extend  to  many  neighborhood  and 
suburban  houses.  Some  independents  are  in- 
censed by  the  Stanley- Warner  move  in  neigh- 
borhood price  scales,  but  others  say  it  was 
inevitable.  The  Boyd  and  Stanley  have  a  SO- 
cent  top  after  6  p.  m.  plus  tax,  as  against  75. 

Pittsburgh  Rates  Regular 

Regular  rates  prevail.  All  houses  reduced 
last  summer  to  come  within  the  tax  exemption 
figure.  Several  independent  houses  are  adding 
four  or  five  acts.  A  recent  cut  at  two  Warners 
houses  in  Steubenville,  Ohio,  to  25  cents  top 
may  have  some  effect  locally. 

Portland  Lowest  in  History 

Prices  at  the  Fox  Broadway,  Portland  ace, 
have  just  been  reduced  38  per  cent  to  a  record 
low.  RKO  Orpheum,  with  stage  band,  vaude- 
ville and  a  feature,  has  a  scale  of  25-55,  in- 
cluding tax.  MGM,  Fox  and  Paramount  first- 
runs  are  maintaining  25-65  including  tax. 

Situation  at  Providence 

Last  week  in  Providence,  R.  I.,  Loew's  State 
came  down  from  a  50-cent  top  to  25.  RKO 
Victory,  formerly  35-cent  top,  is  down  to  20. 

Peace  Reigns  in  Virginia 

The  price  war  in  Virginia,  which  had  been 
causing  box-office  battles  in  Danville,  Ports- 
mouth and  a  few  other  places,  ended  with  the 
New  Year.  Efforts  to  cause  a  stampede  for 
a  10  and  15  range  failed.  The  deluxe  Rich- 
mond Loew's  is  maintaining  its  policy. 

San  Antonio  Cuts  Under  Way 

Price  slashing  in  San  Antonio,  Texas,  has 
started,  with  the  Empire,  first-run,  cutting  to 
a  40-cent  top  with  a  20-cent  matinee.  RKO 
Majestic  and  Texas  Publix  maintain  50-cent 
tops  with  25-cent  bargain  matinee. 

Double-Features  Inaugurated 

With  one  exception,  admissions  in  all  Seattle 
first-runs  have  been  reduced  and  double  bills 
inaugurated.  The  Fox  Fifth  Avenue  has  re- 
duced its  top  from  75  cents  to  55,  and  the  Fox 
Paramount  from  75  to  55,  both  showing  two 
features.  Hamrick's  two  first-runs,  the  Music 
Box  and  Blue  Mouse,  have  cut  from  75  to  35^ 
including  Sundays  and  holidays.  The  Jensen 
&  Von  Herberg  Liberty  theatre  is  the  only 
first-run  in  town  to  maintain  its  original  scale, 
which  is  25  cents  top. 

Reductions  at  Spokane 

Spokane  first  and  second-runs  slashed  prices 
the  first  of  the  year.  Fox  West  Coast  controls 
three  theatres,  two  first  and  one  second-run, 
and  an  ultimatum  has  been  issued  by  the  home 
office  that  unless  gains  are  made  all  three  will 
go  dark  February  17.  Top  prices  have  been 
reduced  from  60  cents  to  50  on  first-runs  and 
from  35  to  25  second-run.  Other  second  and 
third-runs  have  cut  to  as  low  as  10  cents. 

Doubling  in  Tannpa 

While  the  scale  in  Tampa  has  not  been  re- 
duced generally  many  houses  have  instituted 
double  featuring.  Most  top  prices  were  cut  last 
summer  from  60  to  40  cents  to  escape  federal 
taxation. 

No  Change  in  Washington 

There  is  no  change  whatsoever  in  the  price 
cutting  situation  in  Washington,  D.  C.  "We 
don't  recognize  depressions  here,"  said  a  lead- 
ing film  man. 

No  Taxes  in  Delaware 

The  Wilmington  Stanley- Warner  Aldine  and 
Loew's  Parkway  were  the  last  to  reduce  prices 
below  the  federal  tax.  Both  cut  from  50  cents 
plus  tax,  to  40. 


January    28,  1933 


MOTION    PICTURE  HERALD 


21 


ASIDES  &  INTERLUDES 

  By  JAMES  CUNNINGHAM   


llllljlllll'lilij:  

'III 


William  Randolph  Hearst's  Cosmopolitan 
Magazine  currently  presents  predictions  of 
American  leaders  concerning  what  the  world 
might  be  like  100  years  hence.  Samuel 
Lionel  Rothafel  evidently  could  not  prophe- 
sy that  far  away.  He  limited  his  predic- 
tions to  75  years,  at  which  time,  he  said, 
"the  term  'radio'  will  lie  discarded  on  the 
junk  pile  of  the  twentieth  century."  Mr. 
Rothafel's  employers,  the  Radio  Corpora- 
tion, might  not  like  that. 

The  article  reveals  a  Roxy  of  far  more 
imagination  than  the  Roxy  of  18  months 
ago,  when  he  first  outlined  the  wonders  of  a 
"super  theatre"  in  Radio  City.  Seventy-five 
yeans  from  now,  predicts  Mr.  Rothafel,  a 
"new  'sense-appealing  cinema'  will  entertain 
man  with  thrills  and  sensations  beyond  the 
power  of  any  form  of  entertainment  today. 

"He  will  not  only  see  the  sweeping  ter- 
ror of  a  forest  fire,  for  instance,  and  hear  its 
roar,  as  he  does  today.  His  nostrils  will 
bum  from  the  biting  odor  of  the  flaming 
spruces  and  pines.  His  face  will  seem  hot 
from  the  beating  of  the  flames,  and  his 
throat  will  seem  parched  by  the  heavy 
smoke." 

What  a  future  for  Ed  Wynn! 

V 

Columbia  started  the  month  prosperously  and 
happy.  Hopes  were  high,  bookings  plentiful 
and  "The  Bitter  Yen  of  General  Tea"  looked 
like  good  box-office.  Some  wag  started  toy- 
ing with  the  title  and  Columbia's  workers  be- 
came worried.  They  couldn't  remember 
whether  it  was  "Bitter  Tea"  or  "General  Yen." 
Then  F.  P.  A.'s  Conninq  Tower  further  com- 
plicated matters  with  this : 

Is  it  the  Bitter  Yen  of  General  Tea 
Or  the  General  Tea  of  Bitter  Yen 
The  Yitter-Gen  of  Teneral  Bea 
Or  the  Titter  Yea  of  Beneral  Gen? 
V 

The  new  Quality  League  of  America  is 
planning  to  "restore  the  profit  and  fun  to 
business."    If  they  can  restore  the  profit, 
the  fun  probably  will  take  care  of  itself. 
V 

On  the  whole,  the  policy  of  star-borrowing 
seems  a  satisfactory  one.  "Some  day,"  says 
John  C.  Moffit,  Kansas  City  critic,  "Paramount 
may  find  a  truck  backed  up  to  the  studio,  and 
hear  Irving  Thalberg  yoo-hooing :  'Say,  can 
you  let  me  have  Kate'  ^mith  until  Tuesday?' " 
V 

Al  Finestone  writes  in  from  Kansas  City 
about  the  strange  conglomerations  in  theatre 
advertising.  One  advertised  its  bill,  "Cabin 
in  the  Cotton,"  Upholstered  Seats,  Duck 
Hunt,  Alpine  Echoes.  Another  billed 
"Doctor  X"— High  FideUty. 

V 

Many  years  ago  Pasadena  snootily  turned 
down  an  opportunity  to  be  the  center  of  motion 
picture  production.  And  so  the  Hollywood 
of  today  began.  Recently,  Mary  Pickford 
was  selected  as  the  first  grand  marshal  of 
Pasadena's  lovely  Rose  Tournament.  From 
Hollywood  Herald  we  learn  the  reason  is  that 
Pasadena,  finding  exclusiveness  akin  to  loneli- 
ness, has  suddenly  become  "box  office"  con- 
scious. 

It  was  in  Pasadena  that  the  local  board  of 
censors  turned  down  "Life  Begins"  on  the 
grounds  that  it  would  make  women  afraid  of 
child  birth! 

V 

The  supposedly  popular  fear  that  the  Em- 
pire State,  Chrysler,  Chanin  and  Radio  City 
skyscrapers  may  be  sent  tumbling  into  the 
streets  by  high  winds  is  silly,  reports  the 
American  Society  of  Civil  Engineers.  These 
and  other  skyscrapers  are  said  to  be  safe 
even  in  gales  of  100  miles  an  hour,  or  more. 


Thirty-five  mining  claims  in  frozen  Teller, 
Alaska,  may  make  35  millionaires  of  members 
of  Metro's  expedition  who  invaded  the  Arctic, 
under  Colonel  W.  S.  Van  Dyke's  direction, 
to  film  "Eskimo."  Word  of  the  strike  arrived 
the  other  day.  It  started  with  the  digging  of 
a  well.  John  Hegness,  Norwegian  miner,  who 
made  and  lost  two  fortunes  in  the  Klondyke, 
and  who  accompanied  the  expedition  as  guide, 
made  tests  and  discovered  gold  in  the  deeper 
diggings  from  the  well.  Each  of  the  party 
staked  a  claim  and  these  were  registered  at 
Nome.  The  famous  old  Sunset  Mine  was  only 
ten  miles  from  the  spot. 

V 

First  Division  ad  copy  says,  "Resolved,  To 
start  the  New  Year  right  ...  by  playing 
'Goona  Goona.' " 

V 

Horatio  Alger's  hero  might  be  reincarnated 
almost  any  day  now,  in  the  person  of  young 
Harry  Blair,  who  promises  to  rise  from  trade 
paper  reporter  to  a  producer-distributor.  Mr. 
Blair  was  for  many  years  associated  with  John 
Wild  Alicoate's  Film  Daily.  He  "covered" 
Eastern  studios  and  professionals  who  were 
visiting  from  Hollywood.  Harry  talked  and 
studied  production  constantly,  learning  a  lot 
about  what  not  to  do.  Last  week,  Mr.  Blair 
was  appointed  vice-president  of  Regent  Pic- 
tures, Inc.,  which  announced  it  would  have 
available  for  the  new  season  a  dozen  features 
and  52  shorts.  Headquarters,  1540  Broadway, 
New  York.  Individuals  sponsoring  the  com- 
pany are  now  with  another.  It  is  still  too 
early  for  them  to  discreetly  make  known  their 
new  venture.  They  believe  that  an  acute  prod- 
uct shortage  is  imminent.  They  hope  to  cash 
in  right  away. 

V 

A  press  agent  stormed  this  office  the  other 
day  with  a  photograph  of  a  young  lady  play- 
er who  was  signed  recently  by  her  com- 
pany. "Please  run  this,"  said  the  p.a.,  "she's 
our  newest  discovery.  We  took  her  from 
Metro.     They   discovered  her  last  year." 

V 

Signs  of  the  times :  The  family  of  the  young- 
ster who  recently  won  a  pony  in  a  contest 
sponsored  by  Leon  Zellers,  at  the  Roxy  in  Bal- 
timore, has  returned  the  animal,  with  thanks, 
because  they  couldn't  afford  to  feed  it.  Opti- 
mistic Zellers  plans  an  auction. 

V 

There  is  something  to  be  said  for  the 
newsreel.  The  American  Spectator  has  the 
opinion  that  when  politicians  face  the  camera 
and  microphone,  "not  only  does  one  hear 
their  meaningless  words,  but  one  also  sees 
their  _  faces.  An  individual  studying  a 
politician  in  a  movie  theatre  is  more  critical 
than  he  would  be  as  one  of  a  mob  cheering 
a  vote-cadger."  On  the  other  hand,  these 
political  speeches  in  newsreels  serve  to  delay 
the  presentation  of  Mickey  Mouse.  That's 
more  important. 

V 

One  of  Broadway's  modern  versions  of  a 
drug  store  has  a  window  sign  which  says, 
"Why  Take  Chances?  Eat  Sandwiches  Pre- 
pared By  Registered  Pharmacists." 


Ed  (Fire  Chief)  Wynn  said  that  he  spends 
six  hours  preparing  the  alleged  gags  for  each 
of  his  broadcasts.  We  don't  doubt  it,  but 
we  do  wonder  whether  they  are  worth  all 
that  trouble?  Wsmn  tries  to  tell  58  to  62 
jokes  during  each  broadcast.  He  told  a  re- 
porter, while  plasring  Kansas  City  last  week, 
that  he  writes  all  his  own  material.  The  re- 
porter quoted  Ed  as  saying,  "I  shall  never 
utter  a  ioke  or  a  laugh  line  that  I  have  seen 
printed."    We  know  better. 


Major  General  James  G.  Harbord,  U.  S. 
A.,  retired,  and  chairman  of  the  board  of 
RCA,  spoke  over  an  NBC  network  the 
other  evening  on  "The  U.  S.  Marine  Corps," 
which  Roxy  imitates  in  his  army  of  ushers. 

General  Harbord,  whose  first  military  ex- 
perience was  as  a  "buck"  private  in  the 
4th  Infantry  in  188,9,  commanded  a  Marine 
Brigade  near  Chateau-Thierry  and  the 
Second  Division  in  the  Soissons  offensive, 
and  was  later  chief  of  staff  of  the  AEF, 
under  General  Pershing. 

Two  weeks  ago  the  National  Economy 
League,  organized  last  summer  by  Archi- 
bald Roosevelt  and  friends  to  lop  some 
$450,000,000  from  the  $1,000,000,000  per  year 
appropriations  for  veterans,  went  into  ac- 
tion at  the  national  capital  for  the  first  time 
as  a  political  body.  Pitted  against  the  N.E.L. 
is  the  full  force  of  the  American  Legion 
and  its  "super-lobby."  Into  the  record  went 
the  following  pensions  paid  the  following 
persons  who  were  advocating  pension  cuts: 
General  John  Joseph  Pershing,  N.  E.  L. 
advisory  council  member,  $19,880;  Rear  Ad- 
miral Richard  Evelyn  Byrd,  N.  E.  L.  chair- 
man, $4,500;  General  James  Guthrie  Har- 
bord, "prime  N.  E.  L.  member,"  $6,000. 
V 

Terry  Turner,  press  agent  for  RKO  theatres, 
sends  warning  to  producers.  "A  few  more 
Bolivars  from  sunkist  Hollywood,"  reminds 
Terry,  "and  zve  of  the  East  and  Middle  West 
will  be  kissing  ourselves  right  back  into  vaude- 
ville." 

V 

Advisor-at-Large  Justin  Herman,  Phila- 
delphian,  reveals  to  the  industry  his  system 
for  the  successful  operation  of  an  independ- 
ent vaudeville-film  theatre.  "The  first  thing 
I  would  do  after  taking  over  a  non-paying 
house,"  advised  Herman,  "would  be  to  book 
Bing  Crosby.  Next  I  would  spot  in  George 
Jessel  and  follow  up  with  Eddie  Cantor. 

"I  would  then  close  down  the  theatre  and 
invest  my  money  (if  any)  at  six  per  cent." 
V 

.\  rose  by  another  name  is  still  a  rose.  But 
not  in  the  picture  business.  Paramount  says 
that  a  new  and  different  Alice  White  is  about 
to  appear  on  the  screen.  Emulating  the  fiery 
little  Clara  Bow,  Miss  Alice,  after  a  year's 
absence  from  pictures,  has  changed  from  "the 
flaming  youth  type  of  flapper"  to  "a  young 
lady  of  sophistication."  Miss  White,  who  was 
formerly  a  bright  red-head,  is  now  a  platinum 
blonde.  And,  as  if  to  offer  conclusive  evidence 
that  the  evolution  is  complete,  Paramount  says 
that  plastic  surgery  was  called  upon  to  change 
the  shape  of  her  nose. 

V 

Headline  on  Freuler  Film  publicity:  "Glett 
Returns  from  Canada;  Finds  Industry 
Stabilized."  Motion  picture  bankers  would 
probably  like  to  hear  more  about  this  from 
Sales  Manager  Glett. 

V 

Ho  Hum  Department :  "Radio  is  a  stern 
taskmaster  and  silence  is  writ  large  in  the 
studios.  We  are  obliged,  therefore,  to  keep 
very  still  and  think  bright  thoughts." — 
Hendrik  Willem  Van  Loon,  author,  who  broad- 
casts over  NBC. 

V 

Herschel  Stuart,  theatre  executive  of 
RKO,  is  convinced  that  the  public  "can 
smell  a  poor  picture  in  advance  and  keep 
away  from  it."  Too  bad  that  we  in  the 
business  can't  do  likewise.  "The  public  is 
also  wise  to  show  folks,  from  stars  down 
to  managers,"  said  Mr.  Stuart.  "Some  of  us 
managers  over-estimate  our  importance.  We 
blow  ourselves  up."  Wonder  who  blows  'em 
down. 


And  now  NEW  ENGLAND 


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A  FOX 

ACHIEVEMENT 


OPENING  IN:  5o5tow  [Majestic  Theatre) 
Jan,  26th;  Philadelphia  (Locust  Theatre)  Feb, 
2nd;  Buffalo  {Erlanger  Theatre)  Feb,  5th; 
Pittsburgh  {Nixon  Theatre)  Feb,  6th, 


PICTUREoftheGENE 


rushes  to  the  box  office ! 

•  All  advance-sale  records  smashed  at 
Majestic  Theatre,  Boston— the  house  that's 

played  the  biggest  hits  of  the  past  ten  years.  More 
proof  that  news  of  ^^Cavalcade's"  greatness  com- 
mands tremendous  nation-wide  audience  attention. 
And  this  incomparable  money  picture  is  but  ONE 
of  the  genius -inspired  productions  from  FOX. 
What  a  year  for  FOX.  What  a  year  for  YOU. 


A 


LOS 
ANGELES 


From  M.  P.  DAILY 


"Cavalcade" 
Is  Sensational 
At  Hollywood 


Los  Angex£s,  Jan.  22. — "Caval- 
cade" jolted  this  territory  out  of  its 
lethargy  last  week  by  piling  up  $25,- 
400  gross  at  Grauman's  Chinese. 
This  is  phenomenal  when  most  houses 
are  running  along  at  about  half  their 
normal  takes.  Average  at  the  Chinese 
is  $16,000. 


Pi 


(1st 
fop 


OX) 


(2,028 


24 


MOTION    PICTURE  HERALD 


January    28,  1933 


$HOWMEN*$  REVIEWS 


This  departmenf  deals  with  new  product 

from  the  point  of  view  of  the  exhibitor  llllli;  illllllH 

who  is  to  purvey  it  to  his  own  public 


So  This  Is  Africa 

(Columbia) 
Comedy 

Fast,  snappy  and  plenty  hot ;  with  riproaring 
comedy,  lots  of  it  decidedly  risque,  that  makes 
use  of  scores  of  old  gags  and  many  new  ones; 
continually  satirizing  some  of  the  more  popu- 
lar jungle  pictures;  winding  up  with  a  wild 
jungle  musical  comedy  reminscent  of  the  racy 
burlesque  shows  of  an  almost  forgotten  day. 
A  colorful  melange  of  senseless  but  clever 
hokum  about  describes  "So  This  Is  Africa." 

The  really  insane  foolishness  gets  under  way 
at  once  as  some  of  the  whispered  history  of 
how  "Trader  Horn"  came  to  be  paraded,  and 
in  this  person  Mrs.  Martinez  Johnson,  the 
Martin  Johnsons  are  ribbed.  So  are  motion 
picture  producers,  as  the  producer  goes  frantic 
because  his  quarter  of  a  million  dollar  African 
company  has  returned  without  a  foot  of  film, 
and  he  sets  out  to  find  someone  who  can  get 
him  a  "colossal"  jungle  picture. 

Wheeler  and  Woolsey,  stranded  vaudevillians, 
contemplate  a  little  tall  window  jumping  be- 
cause they  can  no  longer  feed  their  troupe  of 
mangy,  moth-eaten  lions,  quartered  in  a  luxu- 
rious hotel  suite,  and  then  go  trapping  for 
horse-meat  in  New  York's  crowded  streets  to 
bag  an  obstinate  jackass. 

When  the  producer  and  Mrs.  Martinez  John- 
son catch  up  with  them,  they  unwillingly  sign 
for  the  African  trip  and  the  scene  shifts  to  the 
jungles,  permitting  a  good-natured  kidding  of 
"Tarzan,"  with  exceedingly  torrid  antics. 

The  finale  is  the  capture  of  the  intrepid  ad- 
venturers by  a  tribe  of  voluptuous  Amazons, 
who  kill  their  captives  with  love  after  the  sun 
goes  down.  In  this  sequence  fast-moving  dance 
and  musical  numbers  are  featured,  and  the  yarn 
is  made  more  ridiculous  by  ringing  in  a  total 
eclipse.  A  raid  of  Tarzans  seeking  mates 
ensues  and  Alex  and  Burt  are  carried  ofif  into 
the  jungle.  A  sub-title  explained  gag  will  re- 
move the  blushes  and  crown  the  whole  thing 
with  one  grand  laugh. 

Although  this  show  is  absolutely  a  farce 
comedy,  some  of  the  action  and  dialogue  prob- 
ably will  wrinkle  the  brows  of  the  less  liberal- 
minded  and  cause  some  parents  to  withhold 
their  approval  of  it  as  entertainment  for  the  j 
youngsters. 

As  there  is  no  dignity  in  it,  neither  should 
there  be  any  dignity,  or  aything  but  startling 
foolishness,  in  your  advertising  and  exploita- 
tion. 

Consider  it  as  ribald  slapstick  entertainment, 
which  at  times  becomes  sizzling;  a  laughing 
satire;  a  rollicking  burlesque  show  musical 
comedy  with  Wheeler  and  Woolsey  at  their 
best ;  bill  it  as  radically  and  novelly  different. — 
McCarthy,  Hollywood. 

Produced  and  distributed  by  Columbia.  Directed  by 
Eddie  Cline.  Story  by  Lew  Lipton.  Screen  play  by 
Norman  Krasna.  Photographed  by  Len  Smith.  Re- 
lease date,  to  be  determined.  Running,  time,  70  min- 
utes. 

CAST 

Alexander   Bert  Wheeler 

Wilbur   Robert  Woolsey 

Tarzana    Raquel  Torres 

Mrs.  Martinez  Johnson  Esther  Muir 

Producer   Burton  Churchill 

Gorilla    Clarence  Moorehouse 

Street  Cleaner   Henry  Armetta 


THE  concept  of  this  departmenl 
is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  in  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
in  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


14  Juillet 

(The  14th  of  July) 

(T obis-Rene  Clair) 
Romance 

"14  Juillet"  reminds  one  strongly  of  "Under 
the  Roofs  of  Paris,"  which  Rene  Clair  also 
directed.  It  describes  people  living  in  a  Paris 
faubourg.  The  film  opens  with  the  French  na- 
tional fete  day,  the  14th  of  July,  and  tells  about 
the  love  affair  of  a  young  florist  and  a  taxi 
driver. 

The '  beginning  of  the  picture  is  marked  by 
a  fine  description  of  the  anniversary  celebra- 
tion, and  at  the  end  are  some  funny  gags,  but 
many  of  them  apparently  were  inspired  by  other 
productions  seen  this  year  in  Paris,  even  in 
previous  Rene  Clair  pictures. 

The  central  part,  which  contains  some  sen- 
timental scenes  with  great  finesse  is,  unfortu- 
nately, too  long.  Rene  Clair  seems  to  have  lost 
the  usual  rhythm  of  his  former  pictures  and 
diverts  too  much  upon  each  personality.  This 
tendency  to  insist  too  much  on  certain  psycho- 
logical scenes  had  appeared  in  some  degree  in 
"Nous  la  Liberte,"  his  last  previous  production. 
That's  why  the  professional  audience  at  the 
press  performance  was  perhaps  a  little  disap- 
pointed, in  spite  of  the  brilliant  and  rapid  finale. 
Many  think  Rene  Clair  wanted  to  make  a 
picture  with  too  much  psychological  analysis 
and  lost  himself  in  the  details.  He  forgot  to 
keep  to  his  story,  which  was  weak  anyway. 
The  technical  work,  although  very  good,  is 
not  of  the  standard  of  his  previous  produc- 
tions. 

Praise  must  be  given  specially  to  the  artists: 
Annabella,  star  in  "Le  Million,"  who  here 

gives  a  wonderful  performance  as  the  young 

florist ; 

Raymond  Cordy,  the  funny  taxi-driver  in 
"Le  Million,"  and  the  leader  in  "A  Nous 
La  Liberte"; 

Paul  Olivier,  whom  one  sees  in  all  Rene 
Clair  films  and  who  creates  a  very  amusing 
part  each  time ; 

Pola  Illery,  Roumanian  artist  in  the  leading 


feminine  role  in  "Sous  le  Toits  de  Paris,"  who 
plays  here  a  pretty  vamp; 

Georges  Rigaud,  "le  jeune  premiere,"  the 
taxi-driver,  for  whom  these  are  beginnings,  and 
who  has  come  through  with  flying  colors. 

It  is  certain  from  the  box-office  point  of 
view  that  the  great  publicity  made  by  the 
newspaper  L'Intransigeant  for  its  cinema,  Les 
Miracles,  and  the  name  of  Rene  Clair  will  be 
seen  by  the  whole  of  Paris.  The  picture  should 
also  be  a  success  in  suburban  and  provincial 
houses  where  pictures  of  poor  streets  and 
Paris  fetes  always  go  very  well.  Abroad,  the 
name  of  Rene  Clair  as  well  as  the  city  itself, 
should  be  factors.  There  is,  however,  more 
dialogue  than  in  his  previous  productions. 
Summing  up,  then,  this  is  a  film  which,  in 
spite  of  some  weakness,  should  evoke  interest. — 
Pierre  Autre,  Paris  correspondent. 

Produced  and  distributed  by  Les  Films  Sonores 
Tobis.  Directed  by  Rene  Clair.  Story  and  scenario 
by  Rene  Clair.  Photographed  by  G.  Perinal.  Music 
by  Maurice  Jaubert.  Scenery  by  Lazare  Meerson. 
Running  time,  85  minutes. 

CAST 


Anna    Annabella 

Pola   Pola  Illery 

Jean   Georges  Rigaud 

Charles   Raymond  Amos 

M.    Imaque   Paul  OUivier 

Fernand   Thomy  Bourdelle 

Raymond   Raymond  Cordy 


The  King's  Vacation 

(Warner  Bros.) 

Romantic  Drama 

As  a  typical  George  Arliss  picture,  "The 
King's  Vacation"  is  fully  on  par  with  his 
most  pleasing  efforts.  Filmed  against  an 
elaborate  background  it  tells  a  love  story  re- 
plete with  human  interest.  Expert  direction 
has  been  combined  with  fine  acting  to  make 
the  story  seem  unusually  real,  although  it  is 
romantic  fiction.  Because  of  the  ages  of  its 
principal  players,  it  probably  will  appeal  mostly 
to  the  more  mature  adults.  Yet  there  is 
enough  clean,  clever  and  inspiring  entertain- 
ment to  make  it  a  satisfactory  show  for  ado- 
lescents. 

The  setting  is  a  mythical  European  kingdom. 
Phillip  is  bored  with  the  routine  of  court 
and  realizes  the  enormous  expense  it  saddles 
upon  the  common  people.  Everyone  is  strange 
to  him.  Even  his  queen  is  but  another  mem- 
ber of  the  court. 

An  attempted  assassination  serves  to 
strengthen  his  determination  to  abdicate.  Doing 
so,  he  parts  with  Wilhelmina,  his  queen  but 
never  really  his  wife,  and  upon  her  urging 
goes  back  to  Helen,  the  woman  he  married 
before  he  was  called  to  the  throne.  But  Helen 
dwells  in  an  atmosphere  more  regal  than  his 
old  court.  Unable  to  understand  her  ambi- 
tions, Phillip  finds  the  old  love  gone.  A 
chance  meeting  with  Barstow,  after  a  trip 
to  a  nearby  town  where  he  has  met  Wil- 
helmina and  finds  a  spark  of  real  love  kin- 
dling, confirms  his  suspicion  that  Helen  is 
more  interested  in  a  younger  man. 

Rejecting  the  Lord  Chamberlain's  urgings 
to  return  to  his  throne,  much  to  the  chagrin 
of  vainglorious  Helen,  Phillip  returns  to  Wil- 
helmina and  happiness,  free  of  any  royal  cares. 

The  sincere  simplicity  of  the  story  and  the 
high  production  values  which  carry  it  along 


January    2  8,  1933 


MOTION    PICTURE  HERALD 


25 


are  the  pegs  upon  which  its  charm  is  hung. 
Played  almost  completely  in  a  subdued  man- 
ner, the  occasional  high  drama  is  intensified. 
Yet  through  it  all  runs  a  vein  of  humanness 
that  lifts  "The  King's  Vacation"  out  of  the 
just-another-picture  class  and  endows  it  with 
a  glamour  that  should  strike  a  receptive  chord 
in  those  looking  for  fine  screen  entertainment. 

Dialogue  is  rife  with  exceptional  advertis- 
ing line  which,  presented  in  a  dignfied  style  and 
with  the  Arliss  name  predominating  should 
be  the  means  of  exciting  plenty  of  interest. 
Don't  let  your  patrons  get  the  idea  that  this  is 
a  costume  picture,  or  that  it  is  a  class  attrac- 
tion. The  time  of  the  story  is  the  present.  The 
revolutionary  atmosphere  is  incidental  and  is 
only  something  they  have  been  reading  about 
in  the  papers  almost  daily. 

While  it  is  not  exclusively  a  woman's  pic- 
ture, extra  efforts  should  be  made  to  focus 
feminine  interest.  In  situations  where  there 
have  been  few  pictures  recently  that  justify 
special  tieups  with  women's  clubs,  use  of  that 
phase  of  showmanship  might  prove  particular- 
ly valuable.  With  the  Arliss  draw  taking  care 
of  itself  among  the  older  folk,  use  of  the  names 
Dick  Powell  and  Patricia  Ellis,  who  carry  on 
the  secondary  romance,  should  prove  effective 
with  the  younger  element. — McCarthy,  Hol- 
Ijrwood. 

Produced  and  distributed  by  Warner  Bros.  Based 
on  the  story  by  Ernest  Pascal.  Screen  play  and 
dialogfue  by  Ernest  Pascal  and  Maude  T.  Howell. 
Directed  by  John  Adolfi.  Photography  by  James  Van 
Trees.  Film  editor,  Owen  Marks.  Art  director, 
Anton  Grot.  Gowns  by  Orry-Kelly.  Release  date, 
Feb.  15,  1933.    Running  time,  60  minutes. 

CAST 

"Phillip,  The  King"   George  Arliss 

John  Kent   Dick  Powell 

Millicent   Patricia  Ellis 

The  Lord  Chamberlain   Dudley  Digges 

Joe  Thorpe   O.   P.  Heggie 

Helen   Marjorie  Gateson 

Wilhelmina,  The  Queen   Florence  Arliss 

Barstow   Vernon  Steele 

Anderson   James  Bell 

Amalia   Maude  Leslie 


Hot  Pepper 


(Fox) 
Comedy 

In  the  return  to  the  screen  of  the  two  tough 
'  marines,  Quirt  and  Flagg,  otherwise  and  less 
familiarly  known  as  Edmund  Lowe  and  Vic- 
tor McLaglen,  the  exhibitor  has  something 
amusing,  lively  and  entertaining  to  offer  his 
patrons.  For  selling  background  he  has  "What 
Price  Glory"  and  "The  Cockeyed  World," 
which  certainly  have  not  been  forgotten.  In 
both  of  them  the  scrapping  buddies  earned 
their  considerable  reputations. 

In  this  instance,  and  here  is  a  selling  idea, 
the  two  are  out  of  the  marines  and  uniform, 
and  in  the  rum  and  nightclub  racket  and  civil- 
ian clothes.  For  the  "mademoiselle"  in  this 
case  there  is  Lupe  Velez,  fiery  and  giving  a 
volcanic  performance  as  the  South  American 
spitfire  over  whom  the  boys  become  all  upset. 

The  picture  is  filled  with  the  Lowe  wise- 
cracks, dropping  in  rapid  succession  and  most 
of  them  scoring  quite  direct  audience  hits,  and 
with  numerous  amusing  sequences.  Flagg  is 
running  highclass  nightclubs,  getting  rich  on 
his  rum-running  fleet.  He  meets  Quirt,  who 
proceeds  to  trick  him  out  of  $10,000  by  posing 
i  as  a  revenue  agent.  Flagg  is  called  to  sea  by 
a  rum  boat  in  distress,  finds  Lupe,  a  stowaway, 
and  a  demoralized  crew.  She  persuades  El 
Brendel,  who  provides  amusing  comedy  as 
Flagg's  chauffeur,  to  smuggle  her  into  Flagg's 
sumptuous  home.  Quirt  continues  to  tie  Flagg 
into  knots  and  finally  emerges  as  owner  of  a 
large  nightclub  himself.  Lupe  is  Quirt's  star 
floor  performer.  When  Quirt  and  Flagg  toss 
a  coin  for  her,  Lupe  Velez  blows  up,  tells  them 
both  what  she  thinks  of  them.  A  gang  raids 
the  club  and  Flagg  and  Quirt  mop  them  up, 
then  quit  Lupe  and  the  racket  and  go  in  search 
of  real  excitement.  The  concluding  sequence 
finds  Flagg  a  major  in  the  Chinese  army,  in 
his  element  until  Quirt  arrives  on  the  scene, 
in  the  uniform  of  a  Chinese  general,  with  two 
pretty  Chinese  girls,  to  give  the  "horse  laugh" 
to  the  raging  Flagg. 


The  story  outline  will  indicate  numerous 
catchlines  upon  which  to  fasten  the  attention 
of  the  patrons.  The  return  of  the  two  marines, 
in  civilian  clothes  and  plenty  of  trouble,  with 
Lupe  Velez  as  the  feminine  dynamite,  should 
bring  them  to  the  box  office.  Promise  fast, 
lively  and  amusing  entertainment  and  the  re- 
sult should  be  satisfying. — Aaronson",  New 
York. 

Produced  and  distributed  by  Fox.  Directed  by  John 
Blystone.  Story  by  Dudley  Nichols.  Additional  dia- 
logue by  Barry  Connors  and  Philip  Klein.  Photo- 
graphed by  Charles  Clarke.  Sound  recorder,  Eugene 
Grossman.  Release  date,  January  22,  1933.  Running 
time,  76  minutes. 

CAST 

Quirt,   Edmund  Lowe 

Flagg   Victor  McLaglen 

Pepper   Lupe  Velez 

Olsen   El  Brendel 

Trigger  Thome  Boothe  Howard 

Hortense   Lillian  Bond 

Lily   Gloria  Roy 


Destination  Unknown 

(Universal) 
Drama 

Results  with  this  production  all  depend  upon 
the  individual  exhibitor  who  both  ttioroughly 
understands  the  story  and  the  prejudices,  likes 
and  dislikes  of  his  patrons.  In  idea,  "Destina- 
tion Unknown"  is  daring  and  unusual.  In  de- 
velopment it  ignores  and  violates  universally 
accepted  standards  of  screen  entertainment. 

The  manner  in  which  the  introductory  build- 
up sequences  are  presented  and  the  lengths  to 
which  they  go  in  portraying  man's  inhumanity 
to  man,  his  cruelty,  viciousness  and  avarice, 
are  weirdly  depressing,  yet  vividly  and  highly 
dramatic.  But  the  point  upon  which  the  fate  of 
this  feature  really  is  grounded  is  in  the  presen- 
tation of  a  character.  The  Stowaway,  who,  for 
your  information,  is  a  sort  of  reincarnation 
of  The  Christ,  who  works  a  series  of  miracles, 
which  not  only  save  the  boatload  of  scoundrels 
but  aJso  may  arouse  all  sorts  of  controversy 
as  to  the  propriety  of  using  a  sacred  character 
under  such  conditions. 

A  caJm,  during  which  the  plight  of  the 
little  boat  seems  hopeless  is  followed  by  an- 
other raging  storm.  When  all  hope  seems  lost, 
The  Stowaway  appears.  First  he  miraculously 
changes  cases  of  wine  into  clear  water,  para- 
phrasing the  Biblical  parable.  He  identifies 
himself  only  as  a  "Carpenter,"  another  Biblical 
illusion.  The  second  miracle  is  stopping  the 
ship  from  sinking;  then  stars  are  caused  to 
appear  in  the  skies,  by  which  he  steers  the 
boat.  Curing  Dr.  Fran's  withered  arm  follows. 

In  make-up  and  expression  as  well  as  verbal 
illusions,  audiences  are  expected  to  understand 
that  The  Stowaway  is  actually  The  Christ. 
Bellamy  does  a  splendid  job  with  the  role. 
He  plays  it  with  a  subdued  intensity.  Likewise 
all  the  other  characters,  particularly  Alan  Hale, 
are  highly  effective. 

Ordinary  advertising  and  exploitation  me- 
diums can  hardly  be  used  for  "Destination 
Unknown."  If  possible,  see  this  picture  before 
you  play  it.  If  you  cannot  see  it  in  advance, 
lay  out  a  straight  from  the  shoulder  campaign 
that  will  convince  your  patrons  that  they  are 
going  to  see  something  starkly  unusual  and  that 
although  they  may  not  approve  of  it,  they  can- 
not deny  that  it  is  a  sincere  effort  to  introduce 
something  daringly  novel. — McCarthy,  Holly- 
wood. 

Produced  and  distributed  by  Universal.  Directed 
by  Tay  Gamett.  Original  story  and  screen  play  by 
Tom  Buckingham.  Photographed  by  Edward  Snyder. 
Release  date,  Jan.  26,  1933. 

CAST 

Matt   Brennan   Pat  O'Brien 

The   Stowaway   Ralph  Bellamy 

Lundstrom   Alan  Hale 

Georgie   Russell  Hcq>ton 

Johnnie  Tom  Brown 

Ruby   Smith   Betty  Comijson 

Maxie   Noel  Madison 

Gattello   Stanley  Fields 

Dr.  Fran   Rollo  Lloyd 

Joe  Shane   Willard  Robertson 

The   Turk   '.  Charles  Middleton 

Alex   Richard  Alexander 

Ring   Forrester  Harvey 

Tauru   George  Regas 


Air  Hostess 

(Columbia) 
Drama 

Several  active  air  sequences  serve  in  this 
rather  melodramatic  air  picture  to  compensate 
in  part  at  least  for  a  somewhat  weak  story, 
cut  to  an  elderly  pattern,  with  only  the  cir- 
cumstances brought  up  to  date. 

The  fact  that  the  material  with  which  the 
story  is  constructed  offers  rather  unusual  ex- 
ploitation possibilities,  combined  with  the  gen- 
erally active  publifcii  interest  in  matters  aerial, 
affords  the  exhibitor  an  opportunity  to  get  be- 
hind the  picture  with  an  active  selling  cam- 
paign which,  it  is  extremely  likely,  may  bring 
an  imanticipated  return  at  the  box  office. 

This  time  it  is  the  air  hostess,  a  young  girl 
employed  on  a  coast-to-coast  air  passenger  line, 
whose  work  it  is  to  look  to  the  comfort  of  the 
line's  passengers.  Evalyn  Knapp,  in  the  title 
role,  is  attractive  and  does  a  reasonably  com- 
petent job  of  it.  Daughter  of  a  flier  who  died 
in  France,  she  is  the  pet  of  the  flying  field, 
but  marries  the  impetuously  reckless  James 
Murray,  war  stunt  flier,  with  ideas  for  a  trans- 
Pacific  flight.  Things  go  from  bad  to  worse 
at  home,  climaxed  when  Murray,  searching  for 
a  financial  backer  for  his  flight  and  new  plane 
development,  becomes  entangled,  in  the  highly 
conventional  screen  manner,  with  seductive-ap- 
pearing Thelma  Todd.  His  wife  leaves  him 
to  "go  back  home,"  on  a  train  which  is  in  dan- 
ger of  wreck  due  to  a  bridge  washout.  Murray 
in  one  plane  and  Arthur  Pierson,  a  passenger 
pilot  very  much  in  love  with  Miss  Knapp,  in 
another,  go  in  pursuit.  Murray  who  has  come 
to  his  senses,  is  out  also  to  retrieve  his  darqaged 
romance.  Murray's  wild  stunt  flying  over  the 
train  is  misunderstood,  and  only  by  crashing  in 
front  of  it  is  he  able  to  stop  the  express  in  the 
familiar  nick  of  time. 

Take  full  advantage  of  the  opportunities  the 
subject  matter  offers  for  lobby  displays,  ad- 
vertising lines,  contests  involving  air  passenger 
firms  and  the  like.  The  picture  is  moderately 
entertaining,  with  a  certain  interest  in  the 
mode  of  operation  of  the  air  lines'  giant  craft. 
Children  should  find  it  highly  exciting  and  en- 
joyable.— Aaronson,  New  York. 

Produced  and  distributed  by  Columbia.  Directed 
by  Al  Rogell.  Assistant  director,  Arthur  Black.  Screen 
play  by  Keene  Thompson  and  Milton  Raison.  Camera- 
man, Joseph  Walker.  Sound  engineer,  George  Cooper. 
Release  date,  January  15,  1933.  Running  time,  67 
minutes. 

CAST 

Kitty  King   Evalyn  Knapp 

Ted  Hunter  James  Murray 

Dick   Miller   Arthur  Pierson 

Ma  Kearns   Jane  Darwell 

Pa  Keams  J.  M.  Kerrigan 

Sylvia  Carleton   Thelma  Todd 

Mike   Mike  Donlin 

Spike   Dutch  Hendrian 


Luxury  Liner 

(Paramount) 
Drama  and  Comedy 

There  are  several  elements  in  "Luxury 
Liner"  that  may  go  a  long  way  toward  stimu- 
lating audience  interest,  but  it  is  not  a  very 
strong  picture.  It  lacks  anything  startling  in 
either  dramatic  or  romantic  appeal  and  is  re- 
plete with  ina.dequacies  that  crop  out  in  bdth 
direction  and  acting. 

There  is  a  certain  originality  about  the  story 
which,  although  it  apparently  has  not  been  used 
to  the  best  advantage,  provides  a  medium  for 
sagacious  showmen  so  that  patrons  will  under- 
stand the  complete  story.  Mainly  it  is  a  broad 
character  study  of  a  cross-section  of  a  great 
ocean  liner's  passenger  list.  "Luxury  Liner" 
details  the  reactions  of  all  classes,  from  steer- 
age to  first  class,  to  events  of  a  few  hours. 

The  underlying  motif  deals  with  Dr.  Bern- 
hard  who,  substituting  for  the  regular  phy- 
sician, makes  the  voyage  in  an  attempt  to  dis- 
suade his  wife,  Sybil,  from  leaving  him  to  tie 
up  with  the  philandering  financier,  Stevaiison. 
That  fails  as  Sybil  finds  Alex  becoming  enam- 
oured of  Luise,  killing  him  as  she  commits  sui- 
cide. 

Bemhard  under  the  guidance  of  Miss  Mor- 


Tom  Tyler  and  a  daredevil 
cast  in  a  brand  new  type 
of  action  serial  to  bring 
your  Fans  back  week  aFter 


week  in  breathless  interest. 

GRAB  ITI 

Suggested  by  the  Poem  by 

ROBERT  W. 
SERVICE 


AMAZING 
CHAPTERS 

With  JACQUELINE  WELLS, 

William  Desmond,  Rosalie  Roy,  Francis 
Ford,  Earl  McCarthy,  Directed  by  Ray 

Taylor.  AN  ADVENTURE  SERIAL 
distributed  by  UNIVERSAL. 


28 


MOTION    PICTURE  HERALD 


January    28,  1933 


gan,  the  ship's  nurse,  has  made  a  tour  of  the 
vessel,  assisted  at  the  birth  of  a  baby  and  at- 
tended to  the  myriad  duties  of  a  ship's  doctor. 

While  all  this  is  going  on,  Thorndyke  is 
sermonizing  on  the  fallacies  of  worldliness,  and 
the  vivacious  Milli  radiantly  conspires  to  ele- 
vate herself  from  steerage  to  first-class  rating, 
stopping  only  when  she  realizes  the  price  she 
will  have  to  pay.  Bernhard  and  Miss  Morgan, 
being  coldly  impersonal  in  their  relations 
throughout,  hardly  justify  the  romance  that 
ensues  between  them  in  the  climax. 

Selling  points,  limited  as  they  are,  should 
emphasize  that  "Luxury  Liner"  is  a  dramatic 
character  study  of  the  populace  of  a  floating 
city.  True,  there  is  a  drama,  a  tenseness  of 
suspense,  the  love  story  of  a  husband  who 
endeavors  to  save  his  wife  from  her  own  folly 
as  a  basis  for  the  main  plot,  but  the  fact  that 
it  fails  to  jell  into  a  coherent  entirety  almost 
necessitates  switching  the  ticket-selling  pleas 
to  personalities.  And  here  players,  in  lesser 
roles,  particularly  Alice  White  and  C.  Aubrey 
Smith,  probably  will  be  most  appealing  to  your 
audiences.  They  supply  the  contrasting  comedy 
and  relaxation. 

A  campaign  that  takes  the  different  charac- 
ters and  pictures  them  as  factors  in  a  human 
interest  story  may  draw  them.  There's  Brent, 
who  wants  to  continue  his  love  for  his  wife; 
Vivienne  Osborne,  who  would  toss  everything 
aside  for  Morgan  whose  riches  will  provide 
everything;  Teasdale,  the  opera  singer  who 
would  take  Morgan  away  from  his  wife;  Alice 
White,  the  vivacious  would-be  chiseler,  and 
Smith,  whose  fortune  has  been  swept  away, 
given  to  the  expression  of  platonics ;  all  of 
them  revolving  about  the  austere,  intimate  but 
always  distant  nurse,  Zita  Johann.  Yet  the 
whole  thing  must  be  handled  carefully,  not 
promising  too  much. 

The  women  folk  probably  will  be  more  in- 
terested in  the  story  than  men,  and  lines  that 
will  appeal  to  them  are  strongly  recommended. 
The  yarn,  from  the  point  of  view  of  under- 
standing, is  for  adults. — McCarthy,  Holly- 
wood. 

Produced  and  distributed  by  Paramount.  A  B.  P. 
Schulberg  production.  Directed  by  Lothar  Mendes. 
Screen  play  by  Gene  Markey.  Based  on  a  novel  by 
Gina  Kaus.  Photographed  by  Victor  Milner.  Release 
date,  Feb.  3,  1933.    Running  time,  70  minutes. 

CAST 

Dr.  Thomas  Bernhard  George  Brent 

Miss   Morgan  Zita  Johann 

Sybil   Bernhard  Vivienne  Osborne 

Milli  Stern  Alice  White 

Luise  Marheim  Verree  Teasdale 

Edward  Thorndyke  C.  Aubrey  Smith 

Alex  Stevanson  Frank  Morgan 

Fritz   Henry  Wadsworth 

Dr.  Veith  WalUs  Qark 

Schultz   Billy  Sevan 

Exl   Theodor  Von  Eltz 


The  Big  Drive 

(First  Division) 
World  War  Scenes 

Mr.  A.  L.  Rule,  himself  a  war  veteran, 
has  delved  into  the  film  archives  of  practically 
all  the  nations  engaged  in  the  world  conflict 
to  bring  forth  "The  Big  Drive,"  lengthy  com- 
pilation of  shots  indicating  the  progress  of 
the  war  and  something  of  its  staggering  con- 
sequences in  killed  and  maimed  humanity. 

If  there  was  in  the  back  of  Mr.  Rule's 
mind  a  thought  of  impressing  the  populace 
with  the  dread  results  of  war,  the  utter  fu- 
tility of  it,  he  has  succeeded  remarkably  well. 
No  pretty  feature  photoplay  is  this,  but  rather, 
on  the  contrary,  a  barren  grim  and  relentless 
hammering  home  of  the  reality  oi  war.  Far 
better  than  any  Holl3rwood  simulation  for  ro- 
mantic purposes  is  this  authentic  series  of 
pictures,  taken  by  the  armies  themselves  on 
the  battlefront,  and  from  which  real  vantage 
point,  without  benefit  of  kleig  lights,  many  a 
cameraman  is  known  to  have  failed  to  return, 
though  his  precious  cargo  of  imprinted  cellu- 
loid reached  the  files  of  his  government. 

There  is  a  necessarily  gruesome  strain  run- 
ning through  the  film.  Important,  yet  terri- 
ble, are  the  scenes  of  a  burial  party,  upon 
the  shell-torn,  dreary  stretch  of  battle  ground 


following  the  fight,  piling  wijh  careless  toss 
the  ripped  bodies  of  dead  buddies,  preparatory 
to  dropping  them  into  a  huge  hole,  a  common 
burial  place.  Equally  sharply  etched  is  the 
scene  wherein  a  squadron  leaps  over  the  para- 
pet to  the  attack,  leaving  one  man,  caught 
by  a  bullet  as  he  leaped,  lying  spread-eagled 
against  the  trench  side. 

Pictured  are  numberless  highlights  of  the 
conflict,  including  attack  scenes  from  the  famed 
Chateau  Thierry,  St.  Mihiel  and  Argonne  For- 
est drives.  There  is  little  favoritism  shown 
American  participation.  The  part  played  by 
the  troops  of  all  nations,  including  the  Cen- 
tral Powers,  is  depicted.  Perhaps  the  most 
stirring  sequence  in  the  film  is  that  of  men 
engaged  in  hand-to-hand  trench  fighting.  Seen 
are  the  flashing  bayonets  as  they  stab  into  the 
gullets  of  enemy  soldiers. 

There  is  something  grippingly  fascinating 
about  most  of  the  footage,  and  it  held  the 
audience  of  the  New  York  Mayfair  Theatre. 
OfT-screen  dialogue  was  given  in  clear,  inter- 
esting fashion,  concluding  with  a  plea  for  the 
abolition  of  war. 

The  selling  value  of  this  picture  is,  naturally, 
somewhat  of  an  enigma.  It  is  unquestionably 
gripping,  effective,  strikingly  authentic,  and 
may  be  sold  on  that  premise.  Stills  from  the 
picture  are  valuable  for  lobby  display.  Various 
clubs  in  any  community  should  be  rallied  with- 
out difficulty  behind  the  selling  campaign,  and 
even  the  schools,  as  far  as  the  older  children 
are  concerned,  might  be  induced  to  back  its 
showing. — Aaronson,  New  York. 

Distributed  by  First  Division.  Compiled  by  A.  L. 
Rule  from  war  films  taken  from  the  government 
archives  of  the  nations  involved  in  the  World  War. 
Release  date,  January  19,  1933.  Running  time,  90 
minutes. 


Das  Schoene  Abenteuer 

Enchanfed  Escapade 

(Protex-Ufa) 
Comedy-Drama 

Never  becoming  too  serious,  this  all-German 
film  is  thoroughly  sprinkled  with  comedy,  in 
both  situation  and  dialogue,  and  is  here  and 
there  further  lightened  with  the  introduction 
of  music,  which  is  more  than  exclusively  of  a 
background  nature. 

There  is  no  aid  for  the  patron  lacking  a 
knowledge  of  German,  in  the  form  of  the  super- 
imposed dialogue  translations  in  English,  con- 
sequently the  picture  must  be  restricted  to  those 
situations  which  are  either'  located  in  the  large 
metropolitan  centers  or  in  communities  where 
a  reasonably  large  proportion  of  German-speak- 
ing population  may  be  relied  upon. 

The  story  is  light,  dealing  with  romance  in 
its  more  lively  aspects,  an  elopement,  a  thwarted 
aunt  and  a  pompous  and  disappointed  almost- 
bridegroom.  The  performances  are  uniformly 
good,  the  picture  is  well  mounted.  The  ex- 
hibitor who  can  offer  this  picture  to  an  audi- 
ence which  will  appreciate  it  has  the  leading 
name  to  sell,  that  of  Kaethe  von  Nagy,  as  the 
young  girl  who  turns  the  tables  on  her  ambi- 
tious aunt. 

The  aunt  has  everything  prepared  for  the 
marriage  of  her  niece  to  the  punctual,  paunchy 
and  wholly  uninteresting  gentleman  of  the 
aunt's  choice.  The  guests  bring  gifts,  and  sur- 
reptitiously compare  one  another's  offerings. 

Suddenly  the  aunt's  son,  in  love  with  the 
niece,  appears  in  her  dressing  room,  and  just 
prior  to  the  ceremony,  they  escape  through  a 
window  to  the  country  home  of  her  grand- 
mother. The  charming  and  completely  delight- 
ful grandmother  takes  them  for  bride  and 
groom,  insists  they  occupy  the  same  room. 
Next  morning  the  real  bridegroom  arrives  in 
a  heat,  the  truth  comes  out.  But  when  the 
aunt  arrives  with  fire  in  her  eye,  the  son  re- 
fuses to  return  with  her,  sticking  by  the  girl, 
and  the  aunt  and  the  bridegroom  retreat  in  a 
rout,  leaving  the  field  clear  for  the  young 
couple. 

An  entertaining,  light  and  rather  musical 
comedy-drama,  the  film  offers  opportunity  for 
diversion  to  those  who  can  fully  appreciate  it 


through  a  knowledge  of  the  language. — Aaron- 
son,  New  York. 

A  Ufa  production.  Distributed  by  Protex  Trading. 
Directed  by  Reinhold  Schuenzel.  Based  on  the  stage 
play,  "La  Belle  Adventure,"  by  G.  A.  de  Caillavet, 
Robert  de  Flers  and  Etienne  Rey.  Script  by  Reinhold 
Schuenzel  and  Emerich  Pressburger.  Cameramen, 
Fitz  Arno  Wagner  and  Robert  Baberske.  Release 
date,  December  7,  1932.  Running  time,  83  minutes. 
CAST 

Graf  d'Eguzon    Alfred  Abel 

Graefiu  d'Eguzon    Ida  Wuest 

Andre  d'Eguzon   Wolf  Albach-Retty 

Helene  de  Trevillac  Kaethe  von  Nagy 

Frau  de  Trevillac   Adele  Sandrock 

Valentin  LeBarroyer    Otto  Wallburg 

Jeantine    Kaethe  Haack 

Frau  de  Serignan  Hilde  Hildebrand 

Herr  Chartrain    Julius  FaUcenstcin 

Frau  Chartrain    Gertrud  WoUe 


The  Vampire  Bat 

(Majestic) 
Thrill  Drama 

Majestic  makes  its  contribution  to  the  list 
of  "horror"  or  thrill  dramas  with  "The  Vam- 
pire Bat,"  a  mystery  affair  which  centers  about 
the  strange  deaths  of  some  half-dozen  inhabi- 
tants of  a  small  town  in  Germany.  All  bodies 
are  found  bloodless,  with  two  punctures  in  the 
neck  made  as  by  the  fangs  of  a  beast. 

The  picture  moves  rather  evenly,  principally 
because  of  the  smooth  performances.  All  do 
well,  and  the  leading  players'  names  are  good 
marquee  material,  including  Lionel  Atwill,  Fay 
Wray  and  Melvyn  Douglas. 

Briefly,  the  town  is  terrorized  by  the  numer- 
ous deaths,  in  the  belief  that  they  are  the  work 
of  the  legendary  vampire  bats  of  the  Middle 
Ages.  Atwill  is  the  physician-biologist  of  the 
town.  Miss  Wray  his  secretary,  and  Douglas 
the  police  inspector,  in  love  with  Miss  Wray 
and  disinclined  to  believe  the  bat  theory. 

Maude  Eburne,  as  the  hypochondriac  with 
the  ready  tongue  for  medical  terminology,  con- 
tributes a  bit  of  comedy  with  satisfactory  effec- 
tiveness. The  picture  is  reasonably  well 
mounted,  and  although  the  identity  of  the  killer 
is  apparent  to  the  audience,  some  little  time 
prior  to  the  conclusion  of  the  picture,  it  never- 
theless contrives  to  be  fairly  entertaining  melo- 
dramatic "thriller"  material.  Gruesomeness  has 
been  reduced  to  a  minimum,  the  narrative  rely- 
ing more  on  implication  than  facts  to  indicate 
the  horrible.  It  would  perhaps  be  much  better 
if  the  youngsters  did  not  see  the  picture. — 
Aaronson,  New  York. 

Produced  and  distributed  by  Majestic.  Directed  by 
Frank  Strayer.  Screen  play  and  dialogue  by  Edward 
T.  Lowe.  Photographed  by  Ira  Morgan.  Art  direc- 
tor, Daniel  Hall.  Film  editor,  Otis  Garrett.  Sound 
engineer,  Dick  Tyler.  Release  date,  January  21,  1933. 
Running  time,  67  minutes. 

CAST 

Dr.  Otto  von  Niemann  Lionel  Atwill 

Ruth   Bertin   Fay  Wray 

Karl   Brettschneider  Melvyn  Douglas 

Gussie  Schnappmaim   Maude  Ebume 

Kringen   George  E.  Stone 

Herman  GUeb   Dwight  Frye 

Emil  Borst   Robert  Frazer 

Newslaughs 

(F  M  S  Corporation) 
Amusing 

First  of  a  new  series  of  short  subjects,  of 
which  26_are  planned  by  the  producer,  F.  M.  S. 
Corporation,  with  Herman  Friedman  as  the 
principal  component  of  that  organization, 
"Newslaughs"  revives  an  old  idea  in  admirable 
fashion,  taking  advantage  of  the  broader  scope 
permitted  by  sound.  The  reel,  as  will  the  others 
of  the  group,  features  Irvin  S.  Cobb,  noted 
humorous  writer,  and  contains  numerous  en- 
tertaining and  amusing  bits  conned  from  the 
daily  press  of  the  country,  selected  and  edited 
by  Mr.  Cobb,  with  musical  background  to  the 
otherwise  silently  shown  clips.  Mr.  Cobb,  ap- 
pearing^  on  the  screen,  introduces  the  subject, 
breaks  in  later  with  an  anecdote  from  his  wide 
collection,  and  concludes  the  subject  with  an- 
other, which  he  terms  the  "best  story  of  the 
week."  The  subject  is  good  for  at  least  a  few 
laughs  from  everybody  in  the  audience,  and 
should  prove  a  worthwhile  part  of  any  pro- 
gram. _  The  Cobb  name  should  help,  particu- 
larly in  some  sections  of  the  country. — Run- 
ning time,  7  minutes. 


January    28,  1933 


MOTION    PICTURE  HERALD 


29 


WABASH  AVENUE 


CHICAGO 

Like  a  ball  rolling  downhill,  enthusiasm  for 
the  Film  Relief  Dinner  Dance  to  be  held  at 
the  Medinah  Athletic  Club  March  4  is  gather- 
ing momentum.  Placards  are  up  all  over 
Film  Row  and  the  noise  is  getting  louder. 
At  $2.50  per  plate  for  dinner,  with  dancing 
to  good  music  and  a  floor  show  with  the 
biggest  names  in  the  amusement  business,  the 
event  is  already  giving  indications  of  being 
a  sell-out. 

V 

Bill  Brumberg  of  Columbia  says :  "You  can 
put  this  down  as  an  anti-depression  note:  We 
have  increased  the  shipping  and  inspection  staff 
here  because  we  are  shipping  more  prints 
per  day  than  ever  before." 

V 

Remember  when  Balaban  &  Katz  used  to 
serve  afternoon  tea  with  butttered  scones  and 
other  dainties  to  the  ladies  at  the  outlying 
theatres?  Well,  Florence  Paley  also  is  serv- 
ing refreshments  to  the  patrons  of  the  Hay- 
market  theatre.  Every  one  who  buys  a  ticket 
is  entitled  to  a  cup  of  coffee  and  a  doughnut. 
The  house  opens  at  six  in  the  morning  and 
between  that  hour  and  ten  o'clock  does  a 
rushing  business  with  "breakfast  customers." 
V 

Harry  Nepo,  the  Allied  sergeant-at-arms, 
is  preparing  to  open  the  Academy  theatre  as 
a  picture  house.  The  lease  was  negotiated 
through  Albert  Goldman. 

V 

Sol   Bragin,  who  has   been  short  subject 
booker  and  buyer  for  Balaban  &  Katz,  has 
been  made  manager  of  McVicker's  theatre. 
V 

A  lot  of  exhibitors  turned  out  at  the  Warner 
exchange  last  week  to  get  a  glimpse  of  Joan 
Blondell,  who  came  up  to  visit  Eddie  Silver- 
man long  enough  to  autograph  some  photos 
and  give  the  girls  in  the  office  her  most  win- 
ning smile.  Joan's  new  picture,  "Central 
Park,"  was  screened  to  a  packed  room. 
V 

Tom  H.  Bailey,  special  representative  of 
Fox,  was  a  visitor  at  the  local  exchange  for 
conferences  with  Clyde  Eckhardt.  Bailey 
joined  the  Fox  organization  in  November  after 
having  been  associated  with  Paramount  over 
the  past  14  years.  He  is  making  a  tour  of 
exchanges  in  the  Middlewest.  • 
V 

The  local  RKO  office  officially  was  pre- 
sented with  the  MPPDA  Conservation  trophy 
last  Saturday  amid  proper  ceremonies  par- 
ticipated in  by  officials  of  the  Fire  Preven- 
tion Bureau,  a  number  of  exchange  officers 
and  Emma  Abplanalp,  film  board  secretary. 
This  is  the  first  time  in  many  years  that  a 
local  exchange  has  won  the  trophy  which 
is  awarded  for  best  all-around  fire  precau- 
tionary measures  and  equipment. 

V 

Bill  Saal,  president  of  KBS,  arrived  by 
plane  from  New  York  one  day  last  week  and 
as  he  stepped  out  of  the  ship  was  handed  a 
telegram  urging  his  immediate  return  to  New 
York.  So  he  grabbed  the  first  plane  back 
without  ever  leaving  the  airport. 

V 

Sol  Friedman  has  taken  over  the  Claremont 
theatre  at  Belmont  and  Clark  streets. 

HOLQUIST 


Wilson  Named  Sales  Head 

Frank  R.  Wilson,  former  independent  dis- 
tributor, has  been  named  sales  head  of 
Principal  Distributing  Corporation,  it  was 
announced  this  week  by  Sol  Lesser,  presi- 
dent of  Principal.  Mr.  Wilson  succeeds  Jo- 
seph Skirboll,  who  resigned  as  sales  man- 
ager several  weeks  ago. 


L.J.  Selznick  Dies; 
Pioneer  Producer 

Lewis  J.  Selznick  died  at  2  o'clock 
Wednesday  afternoon  after  six  months'  ill- 
ness. At  the  bedside  in  his  apartment  in 
Sunset  Tower,  Hollywood,  were  his  wife 
Florence,  his  sons  David  and  Myron,  and 
Irene  Selznick,  wife  of  David. 

Funeral  services  were  arranged  for  early 
Thursday  afternoon  at  Temple  B'nai  B'rith, 
with  Rabbi  Edgar  Magnin  officiating. 

One  of  the  earliest  producers  and  dis- 
tributors in  the  industry,  Mr.  Selznick  was 
first  associated  with  Carl  Laemmle  twenty 
years  ago  as  general  manager  of  Universal. 
Thence  he  went  to  World  Film,  and  in  1915 
organized  Select  Pictures.  Three  years  later 
Mr.  Zelznick  purchased  Adolph  Zukor's 
interest.  He  purchased  World  Film  in  1920 
and  changed  the  name  to  Republic  Film. 
Both  Select  and  Republic  went  into  bank- 
ruptcy in  1923.  Mr.  Selznick  became  inac- 
tive, but  he  has  served  as  advisor  to  Joyce- 
Selznick  Agency,  operated  by  Myron  Selz- 
nick. 

R  itter  Elected 
Allied  President 

James  C.  Ritter,  a  Detroit  exhibitor,  was 
elected  president  and  treasurer  of  Allied 
States  Association  at  the  annual  meeting 
of  the  directorate  held  on  Wednesday  at 
the  Park  Central  Hotel,  New  York.  He 
succeeds  W.  A.  (Al)  Steffes  of  Minneapolis 
as  president.  Herman  Blum  of  Baltimore 
was  formerly  treasurer. 

Sidney  Samuelson,  president  of  Allied  of 
New  Jersey  was  re-elected  first  vice-presi- 
dent. The  board  of  directors  was  to  have 
conferred  on  Thursday  to  take  action  on  the 
Kent  contract  and  arbitration  proposals. 

Members  of  the  board  in  New  York  for 
the  meeting  were :  Abram  F.  Myers,  Mr. 
Steffes,  H.  M.  Richey,  Mr.  Blum,  Bennie 
Berger,  Fred  Guilford,  Joseph  Pastor,  Mr. 
Samuelson,  Frank  Warren,  Nathan  Yamins, 
Walter  Littlefield  and  Ed  Snyder.  Mr. 
Richey,  of  Michigan,  is  expected  to  remain 
national  business  manager.  The  board  is 
considering  the  creation  of  a  new  post,  that 
of  regional  vice  president  for  the  western 
territory. 


Puhlix  Completes 
Decentralization 

Decentralization  of  the  entire  Publix  cir- 
cuit has  been  completed,  it  was  announced 
this  week  by  company  executives.  Operators 
of  the  various  units  are  now  vested  with 
90  per  cent  authority  over  their  theatre 
charges,  while  the  remaining  10  per  c6nt, 
consisting  largely  of  budgetary  supervision, 
remains  with  the  home  office. 

This  situation  has  been  described  by  ex- 
ecutives as  being  the  exact  reverse  of  con- 
ditions prior  to  decentralization  when  90 
per  cent  of  theatre  operating  authority  was 
exercised  from  the  home  office  and  only  10 
per  cent  in  the  field. 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  35— Marines  return 
from  Nicaragua — Ski  fans  perform  at  Gary,  111., 
and  Bear  Mountain,  N.  Y. — Georgia  senator 
greeted  at  Capitol — French  liner  bums  in  English 
Channel — Lilian  Harvey  arrives  in  New  York — 
Benefit  held  in  New  York. 

FOX  MOVIETONE  NEWS— No.  36-;Senate  gives 
Filipinos  freedom — Japan's  emperor  hailed  by  troops 
— Swiss  ski  jumpers  opens  short  season — Hold  re- 
gatta on  Yarra  at  Victoria — Princeton  oarsmen 
practice  with  mirrors — United  States  participates 
in  world  economic  parley — Holland  girls  seek  holy 
grail. 

HEARST  METROTONE  NEWS— No.  234— United 
States  cavalry  keeps  alert  on  border — Mussolini 
guards  ancient  Colosseum — College  oarsmen  hear 
spring  call — Ehitch  girls  brings  relig^ion  to  Belgium — 
"Buy  America"  gets  Uncle  Sam's  help — Japan's  war- 
riors honor  emperor — Oil  fields  ravaged  by  desert 
storm — Bullfights  hold  favor  in  Spain. 

HEARST  METROTONE  NEWS— No.  235— Roosevelt 
visits  Muscle  Shoals  in  Alabama — Choir  sings  atop 
New  York  building — Aerial  marksmen  i)erform  over 
Chapman  Field,  Florida — Painted  knees  new  fad  in 
New  York — Oil  blaze  at  Conroe,  Tex. — Austria  skat- 
ers in  Vienna  waltz — Racing  season  on  at  Miami — 
Nation  rallies  to  "Buy  American" — Cycle  dare- 
devils in  show  at  San  Francisco. 

PARAMOUNT  NEWS— No.  49— England  wins  cross- 
country race  in  Paris — Blade-tosser  performs  at 
Burbank,  Cal. — New  planes  join  army  at  Ft. 
Crockett,  Texas — Bonwit  Teller  holds  fashion  show — 
Congress  beer  fight  sends  profs  to  laboratory — 
Sanctuary  for  birds  at  Lima,  Peru— New  plane  built 
at  Orangeburg,  N.  Y. 

PARAMOUNT  NEWS— No.  50— Open  racing  season 
at  Miami — Bloodless  surgeon  arrives  in  New  York — 
Army  airmen  perform  over  Chapman  Field,  Florida — 
Kiddie  fashion  show  at  Coral  Gables,  Fla. — Presi- 
dent-elect visits  Muscle  Shoals  in  Alabama — Cali- 
fornia hails  "Old  Ironsides." 

PATHE  NEWS— No.  50— Louisiana  senator  tells  why 
he  opposed  Glass  bank  bill — Atlantique  afire  at  sea — 
Golfers  meet  at  Agua  Caliente,  Mex. — Last  marines 
home  from  Nicaragua — Technocracy  called  unsound 
by  opponents— Ski  meet  held  at  Cary,  111.— Piccard 
in  America — News  flashes. 

PATHE  NEWS— No.  51— Congress  passes.  FiUpino 
independence  bill— Girl  at  Lynn,  Mass.,  offers  to 
wed  for  $2,500— Baby  abandoned  in  New  York  taxi- 
cab — French  inspect  burned  liner — Circus  stars  re- 
veal training  secrets  at  Peru,  Ind.— Sir  Malcolm 
Campbell  seeks  to  break  auto  speed  record — Row- 
ing season  near — News  flashes. 

UNIVERSAL  NEWSPAPER  NEWSREEL  —  No. 
112— Floods  break  levees  at  Kennett,  Mo. — Camp- 
bell's auto  ready  for  speed  test— Shoe  exhibit  held 
in  Boston — Walking  marathon  held  in  Chicago — 
Piccard  rides  in  plane  at  Washington,  D.  C— Babe 
Ruth  starts  training  in  New  York— Odd  bits  in 
today's  news. 

UNIVERSAL  NEWSPAPER  NEWSREEL-No.  113— 

Roosevelt  and  Hoover  talk  on  debts — Snow  covers 
desert  at  Mojave,  Cal.— King  reviews  naval  cadets 
at  Palermo,  Italy — Purdue  students  in  jolting  ex- 
periment at  Lafayette,  Ind.— Swiss  sports  thrill 
crowds  at  St.  Moritz,  Switzerland — Aces  prove  gun 
skill  over  ^  Chapman  Field,  Florida — -Storm  rages 
along  English  coast — Army  lieutenant  dies  in  air 
crash  at  Dayton,  Ohio— Hialeah  Park  racing  season 
opens  at  Miami. 


Fox  Turns  Back 


Midwest  Houses 

Decentralization  of  Fox  theatres  in  the 
Middlewest  has  been  ordered.  Fox  finan- 
cial interests  believe  that  long-range  oper- 
ation has  proven  unsuccessful,  according  to 
H.  A.  McClure,  Fox  district  manager  in 
Kansas  City. 

Six  Topeka  houses  already  have  been  re- 
turned to  separate  operation  under  Elmer  C. 
Rhoden,  Midwest  division  manager,  and  it 
is  understood  that  Mr.  Rhoden's  former  Mid- 
west circuit  will  be  revived  as  a  unit  sepa- 
rate from  Fox  operation. 

Auditing  and  real  estate  departments  are 
being  moved  from  Los  Angeles  to  Kansas 
City  in  the  decentralization  move.  Reports 
are  that  Fox  houses  in  Wichita  also  are  to 
revert  to  Mr.  Rhoden  in  a  division  similar 
to  the  Topeka  deal. 


TWO  CRACKERJACK  PICTURED 


''Nancy  Carroll^s  best 
performance  in  a  long, 
long,  time.  It  will 
give  the  customers 
their  money *s  worth/' 

—Hollywood  Reporter 


^1 


EH  YOU  NEED  THEM  MOST// 


'OPTHisMfBil- 


"  ^^'^  !!ta«<»  ***** 
-  *""Thave  ever 
picture  VI  ^/fuML- 


HEEL 

WOOLIEY 

/S  MFRICAf 


with 

RAQUEL 
TORRES 

Story  and  Dialogue 
by  Norman  Krasna 

Directed  by 

Eddie  Cline 


32 


MOTION    PICTURE  HERALD 


January    28,     \ 9 3 S 


ilil 


THEATRE  RECEIPTS 


An  increase  over  the  previous  week  of  $8,957  was  indicated  in  the  total  of 
theatre  receipts  from  122  houses  in  20  major  cities  of  the  country  for  the  calendar 
week  ended  January  21,  1933,  which  reached  $1,437,276.  This  compares  with  a  total 
of  $1,428,319  for  the  calendar  week  ended  January  14,  from  123  theatres  in  20 
cities.  During  the  more  recent  period  no  new  high  individual  totals  were  noted, 
while  eight  new  low  house  records  were  established. 

(Copyright,  1933:  Reproduction  of  material  from  this  department  without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 

Boston 

Fenway    1,800  30c -50c 

Keith's    3,500  30c-50c 

Keith-Boston    ..    2,900  35c-50c 

Loew's  Orpheum  2,200  25c-50c 

Loew's    State...    3,700  25c-50c 


Current  Week 

Picture  Grosa 

"A  Farewell  to  Arms"  (Para.)  and  14,000 

'■With  \yilliamson  Beanth  the  Sea" 

(Principal) 

"No  Other  Woman"  (Radio)   21,000 

"The  Death  Kiss"  World  Wide)  21,500 

"The  Kid  From  Spain"  (U.  A.)..  21,000 

"The  Kid  From  Spain"  (U.  A.)..  22,000 


Previous  Week 


Picture 


Gross 


"Island  of  Lost  Souls"  (Para.)  and  15,000 
"Billion  Dollar  Scandal"  (Para.) 

"Bitter  Tea  of  General  Yen"....  21,000 
(Col.) 

"They  Just  Had  to  Get  Married"  21,000 
(U.) 

"The    Son-Daughter"    (MGM)....  20,000 

"The  Son-Daughter"   (MGM)   21,000 


Metropolitan 
Paramount  . 

Buffalo 


4,350 
1,800 


35c-65c 
30c-50c 


'Frisco  Jenny"   (F.   N.)    38,000      "No  Man  of  Her  Own"  (Para.)..  38,000 


30c-6Sc 

..  3,000 

2Sc 

Great  Lakes 

..  3,ooe 

25c -40c 

Hippodrome  . 

..  2,100 

25c 

300 

25c-40c 

Lafayette    . . . 

..  3,300 

25c 

'A  Farewell  to  Arms"  (Para.)  and  16,000 
'With  Williamson  Beneath  the  Sea" 
(Principal) 

'Animal    Kingdom"    (Radio)   17,500 

(30c -55c) 

"Handle  With  Care"  (Fox)  and..  6,100 
'Men  of  America"  (Radio) 

"Island  of  Lost  Souls"   (Para.)..  6,400 


'Island  of  Lost  Souls"  (Para.)  and  16,000 
'Billion  Dollar  Scandal"  (Para.) 


"Cynara"    (U.  A.). 


14,000 


"Penguin  Pool  Murder"  (Radio)..  5,000 

and  "Age  of  0)nsent"  (Radio) 

"Flesh"   (MGM)    8,300 

'Billion  Dollar  Scandal"  (Para.)..     5,100      "The  Half-Naked  Truth"  (Radio)  7,900 


Chicago 


'Goona  Goona"  (First  Div.)   1,700 

(4th  week) 

"Vanity    Street"    (Col.)    and   7,900 

'Deception"  (Col.) 


4.000 

35c-68c 

"The    Son-Daughter"  (MGM).... 

40,000 

McVickers 

2,284 

2Sc-S5e 

"Silver  Dollar"   (F.  N.)  

7,000 

(2nd  week) 

3.940 

35c-68c 

"A  Farewell  to  Arms"  (Para.).. 

4,500 

(4th  week-3  days) 

2,509 

35c-75c 

"Bitter  Tea  of  General  Yen"  (Col.) 

18,000 

State  Lake  . . . . 

2,776 

25c-55c 

"Man   Against   Woman"  (Col.).. 

8,000 

United  Artists. 

1,700 

35c-68c 

"The  Kid  From  Spain"  (U.  A.)... 

27,000 

Cieveland 

Allen                      3,300  15c-35c 

MaU                        753  15c-25c 

RKO  Hippodrome  3,800  15c-40c 

RKO  Palace   ..   3,100  25c-40c 

State                    3,400  25c-50c 

StiUmui                1,900  25c-35c 

Terminal                  535  20c -40e 

Waraer'a  Lake.     800  15c-50c 

Denver 

Broadway    ....     1,800  25c-$1.00 

Denliam                1.700  lSc-25c 

DenTer                 2.500  2Se-S0c 

HuSman't  Rialto    900  20c-40c 

Orpbeum   2.600  35c-S0c 

Paramount    ....  2,000  25c-40c 

Detroit 

Downtown               2,750  25c -400 

Fisher                    2,700  25c-50c 

Fox                        5,100  25c-40c 

Michigan                4,000  25c -75c 

United    Artists.    2,000  25c-75c 


"Drifting  Souls"  (Majestic)  and..  3,100 
"Guilty  or  Not  Guilty"  (Monogram) 
(15c-25c) 

"Breach  of  Promise"  (World  Wide)  1,500 

"Secrets  of  the  French  Police"....  7,600 
(Radio) 

"No  Other  Woman"  (Radio)   10,000 

"Flesh"   (MGM)    23,500 

"Mask  of  Fu  Manchu"  (MGM)..  5,000 

"Gitta  Discovers   Her  Heart"....  1,850 

(Capital)  (15c -35c) 

"Frisco  Jenny"  (F.  N.)    5,700 


"Maedchen  in  Uniform"    5,000 

(Krimsky  &  Cochran) 
"Man  Against  Woman"   (Col.)...  3,800 


"Tonight   Is   Ours"  (Para.). 


'Deception"  (Col.)   

(3  days) 
"Old  Dark  House"  (U.)   

(4  days) 

'Rockabye"  (Radio)   


'The  Match  King"  (F.  N.). 

(3  days) 

"Flesh"  (MGM)   

(4  days) 


"Bitter  Tea  of  General  Yen"  

(Col.) 

"Billion    Dollar    Scandal"  (Para.) 


"Second  Hand  Wife"  (Fox). 
"Tonight  Is  Ours"  (Para.)... 


"A   Farewell   to  Arms"  (Para.). 
(2nd  week) 


12,500 

I,  500 
2,000 

10,500 
2,500 
3,500 

9,200 
10,900 
21,400 
23,700 

II,  000 


"Goona  Goona"  (First  Div.)   2,100 

(3rd  week) 

"All-American"  (U.)  and   7,600 

"Breach  of  Promise"  (World  Wide) 


"No  Man  of  Her  Own"  (Para.)..  43,000 

"Silver  Dollar"  (F.  N.)   15,500 

(1st  week) 

"A  Farewell  to  Arms"  (Para.)   13,000 

(3rd  week) 

"No  More  Orchids"  (Col.)    23,000 

"Afraid  to  Talk"  (U.)    8,200 

"Cynara"   (U.  A.)    7,200 

(3rd  week— 5  days) 


"Parisian  Romance"   (Allied)   and  3,000 
"Manhattan  Mary"  (Para.) 
(10c-25c) 

"Me  and  My  Gal"  (Fox)   1,500 

"The  Death  Kiss"  (World  Wide)  7,500 
(15c-25c) 

"Bitter  Tea  of  General  Yen"....  14,000 
(Col.) 

"A  Farewell  to  Arms"  (Para.),..  23,000 

"The   Devil   Is   Driving"    (Para.)  4,000 

"Theft  of  the  Mona  Lisa"   1,800 

(Radio) 

"Lawyer  Man"   (W.  B.)   5,100 

(2Sc-S0c) 


"Uptown  New  York"    4,100 

(World  Wide) 
"No  Man  of  Her  Own"    (Para.)  10,000 


"The  Fourth  Horseman"  (U.)  

(3  days) 

"Afraid  to  Talk"  (U.)  

(4  days) 

"Bitter  Tea  of  General  Yen"  (Col.) 


"Wild  Horse  Mesa"  (Para.)... 

(3  days) 
"Madame    Butterfly"  (Para.). 

(4  days) 


"Animal    Kingdom"  (Radio). 

(2nd  week) 
"Madame  Butterfly"  (Para.). 

"The  Mummy"  (U.)   

"The  Match  King"  (F.  N.).. 


"A   Farewell   to  Arms"  (Para.).. 
(1st  week) 


1,200 

I,  800 
12,000 

2,000 
3,000 

10,500 

II,  400 
16,500 
22,700 

8,800 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  lUl 
to  date) 


High  12-5  "Frankenstein"  

Low  3-25-32  "Explorers  of  the  World". 

High  4-9-32  "Steady  Company"  

Low  7-9-32  "By  Wkose  Hand?"  

High  1-24  "Hell's  Angels"  

Low  8-4-32  "Unashamed"   

High  6-18-32— 

"Hell  DiTers"  "Possessed"  andl 
"Sin  of  Madelon  Qaudet"  / 

Low  7-18  "Man  in  Possession"  

High  1-31  "No  Limit"   

Low  7-4  "I  Take  This  Woman"  


27,000 
16.000 
26,000 
16,500 
32,500 
18,000 


26,000 
19,000 
44,500 
30,000 


High  3-28  "My  Past"    39,500 

Low    1-13-33    "Cynara"    14,000 

High  2-14  "Cimarron"   25,600 

Low  12-9-32  "Rain"   4,700 

High  8-8  "Politics"    35,100 

Low  1-20-33  "Island  of  Lost  Souls"....  6,400 

High  2-14  "Free  Lore"   26,30* 

Kow  7-16-32  "New  Morals  for  Old"   4,200 


High  4-11  "Ten  Cents  a  Dance"  24,100 

Low  6-11-32  "The  Secret  Witness"....  5.800 


High  1-23-32  "Two  Kinds  of  Women".  67.000 

Low  12-22-32  "The  Match  King"   20,000 

High  2-7  "Doorway  to  HeU"   38.170 

Low  12-20-32  "The  Big  Drive"   15,000 

High  3-7  "My  Past"  46,7S» 

Low  12-22-32  "Secrets  of  the  French  Police'' 

.  _  13.000 

High  4-3-32  "Cheaters  at  Play"   33,000 

Low  12-15-32  "False   Faces"   14,000 

High  12-12  "Frankenstein"    44,000 

Low  6-25-32  "Is  My  Face  Red"   7,000 

High  3-21  "City  Ughts"   46,562 

Low    11-18-32   '^Magic   Night"   8,200 


High  1-30-32  "Hell  Divers"   26,000 

Low  1-14-33  "Parisian  Romance"  and  \ 

"Manhattan  Mary"         )  3,000 


High  5-2  "Laugh  and  Get  Rich".. 

Low  1-20-33  "No  Other  Woman". 

High  12-5  "Possessed"   

Low  6-20  "Vice  Squad"  


40,000 
10,000 
30.000 
14,000 


High  10-3  "Five  Star  Final". 
Low  7-4  "Big  Business  Girl". 


15.000 
3.009 


High  8-8  "Politics"    35,000 

Low  11-30-32  "If  I  Had  a  Million"....  8,000 


High  1-10  "Hell's  Angels' 
2  "~ 
ments"  and 


Low  6-25-32   "Forgotten   Command-  1 
'  '^Resenred  for  Ladies"/ 


33.000 
3,450 


tn  Radio  City  af  the 

NEW  RKO-ROXY 


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34 


MOTION    PICTURE  HERALD 


January    28,  1933 


ETHEATCE  CCCCIPT$--C€NT'D1 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Hollywood 

Chinese                    2,500  55c-$1.65 

Pantasrei                3,000  2Sc-40c 

W.  B.  Hollywood  3,000  2Sc-S5c 

Indianapolis 

Apollo                   1.100  35c-50c 

Circle                        2,800  25c-40c 

Indiana                   3,300  3Sc-6Sc 

Lyric                        2,000  2ic-50c 

Palace                  2.800  35c-50c 

Kansas  City 

Liberty                  1.000  lSc-2Sc 

Mainstreet               3,049  25c -50c 

Midland                4.000  25c-50c 

Newman               2.000  25c-S0c 

Uptown                 2.000  25c-40c 

Los  Angeles 

Loew's  Sute  ..  2,416  2Sc-6Sc 

Paramount              3,596  25c-50c 

RKO                   2.700  25c-55c 

United    Artists.    2,000  2Sc-S5c 

VV.  B.  Downtown   2,400  25c-50c 

W.  B.   Western  2,400  25c-55c 

Minneapolis 

Century                1.640  25c-40c 

Lyric                    1.238  25c-40c 

RKO  Orphenm.  2.900  25c-55c 

Stau                   2.300  25c-S5c 

Montreal 

Capitol                 2.547  25c-75c 

Imperial                1.914  ISe-SOc 

Loew"!   3,115  2Sc-75c 

Palace                  2.600  2Se-75c 

Princeas    ......  2.272  2Se-6JJc 

New  York 

Astor                    1,120  55c-$2.20 

Caaeo                    549  35c-75c 

Capitol                 4.700  35c-$1.65 

Embassy                  598  25c 

Gaiety                       807  5Sc-$1.6S 

Mayfair   ...          2.300  35c-85c 

Palace                       2,500  35c-$1.10 

Paramount                3,700  35c-99c 

Rialto                    1.949  40c-$1.10 

Rivoli    2,103  40c-85c 

RKO  Music  Hall.  5,945  35c-$1.6S 

RKO  Roxy  ....    3,700  3Sc-$1.65 

Roxy                         6,200  35c-$1.25 

Strand                  3.000  35c-$1.10 

Warner                   1,490  25c-5Sc 

Winter    Garden...  1,949  35c-75c 


"Cavalcade"    (Fox)    25,400 

"Afraid  to  Talk"  (U.)    6,000 

••Hard   to  Handle"    (W.   B.)   12,000 

"Animal  Kingdom"  (Radio)   4,500 

(25c-40c) 

"Frisco  Jenny"  (F.  N.)   5,000 

•'Lawyer  Man"  (W.  B.)   11,000 

(25c-50c) 

"They  Call  It  Sin"  (F.  N.)   8,500 

••Cynara"    (U.  A.)    6,000 

(25c -40c) 

•'Vanity    Street,    (Col.)    2,200 

"Bitter  Tea  of  General  Yen"   10,000 

(Col.) 

"The  Kid  From  Spain"  (U.  A.)..  26,000 
(7  days  and  Sat.  midnite  show) 

"Island  of  Lost  Souls"  (Para.)..  6,000 
(7  days  and  Sat.  midnite  show) 

"Second  Hand   Wife"    (Fox)   3,500 

"Second   Hand   Wife"    (Fox)   12,400 

"Billion    Dollar    Scandal"    (Para.)  18,000 

"Bitter  Tea  of  General  Yen"  (Col.)  5,100 

"A   Farewell  to  Arms"    (Para.)..  8,500 

(2nd  week) 

"Hard  to  Handle"  (W.  B.)   10,500 

"Frisco  Jenny"  (F.  N.)    7,500 

(25c-45c) 

"The  Match  King"   (F.   N.)   4,500 

"Me  And  My  Gal"  (Fox)   2,500 

"Goona  Goona"  (First  Div.)  and..  11,500 

"False   Faces"   (World  Wide) 

"Silver    Dollar"    (F.    N.)   7,000 

"Rockabye"   (Radio)   and   12,50C 

"Trailing  the  Killer"  (World  Wide) 

"La    Fleur   D'Oranger"    (French)  3,000 
and  "Le  Dernier  Choc"  (French) 

"Mask    of    Fu    Manchu"    (MGM)  14,500 

"Strange   Interlude"    (MGM)    ....  9,500 

(2nd  week) 

"The   Kid   From   Spain"   (U.   A.)  7,000 
and  "Speed  Demon"   (3rd  week) 

"Rasputin  and  the  Empress"   18,285 

(MGM)  (4th  week) 

"Matto  Grosso"  (Principal)   3,000 

(6  days) 

"Strange   Interlude"    (MGM)   48,287 

(2nd  week) 

All  Newsreel    6,357 

"Cavalcade'   '(Fox)    11,900 

(2nd  week) 

"The  Mummy"  (U.)    8,680 

(2nd  week) 

"The  Half-Naked  Truth"   (Radio)  15,250 

"A  Farewell  to  Arms"  (Para.)   52,500 

"Island  of  Lost  Souls"  (Para.)..  26,100 
(35c- 85) 

"Cynara"  (U.  A.)    10.300 

(4th  week— 4  days) 

'•Bitter  Tea  of  General  Yen"   80,000 

(Col.)  (8  days) 

"Animal  Kingdom"  (Radio)   45,000 

(3rd  week — 8  days) 

"Second  Hand  Wife"  (Fox)   18.000 

"Twenty  Thousand  Years  in  Sing  23,421 
Sing"  (F.  N.)  (2nd  week) 

"Ride  'Em  Cowboy"  (W.  B.)  and..  1.347 
"Five  Star  Final"  (F.  N.)  (9  days) 

"Hypnotized"    (World   Wide)    ....  3,299 


"Man  Against  Woman"   (Col.)...  6,200 

"Frisco  Jenny"   (F.   N.)   14,700 

(25c-50c) 

"Second-Hand    Wife"    (Fox)   3,500 

(25c-50c) 

"Island  of  Lost  Souls"   (Para.)..  5,000 

"Madame    Butterfly"    (Para.)   14,000 

(25c-65c) 

"They  Just  Had  to  Get  Married".  8,000 
(U.) 

"Son-Daughter"    (MGM)    8,000 

(25c -50c) 

"Secrets  of  the  French  Police"   2,500 

(Radio) 

"No  Other  Woman"  (Radio)   12,000 

"Cynara"  (U.  A.)   11,000 

(7  days  and  Sat.  midnite  show) 

"No  Man  Of  Her  Own"  (Para.)...  8,000 
(7  days  and  Sat.  midnite  show) 

"Me  and  My  Gal"  (Fox)   3,500 

"Fast  Life"   (MGM)    9,600 

"Island  of  Lost  Souls"  (Para.)....  23,000 

"Secrets  of  the  French  Police"..  5,500 
(Radio) 

"A  Farewell  to  Arms"  (Para.)   13,500 

(1st  week) 

"Frisco  Jenny"   (F.   N.)   12,500 

"Silver  Dollar"  (F.  N.)   6,000 

"Flesh"    (MGM)    3,500 

"They  Just  Had  to  Get  Married"  2,500 
(U.) 

"Bitter  Tea  of  General  Yen"  (Col.)  12,500 

"No  Man  of  Her  Own"  (Para.)..  7,500 


'Ci!l  fr„-  Ssva^£"  (r„A)  a,id..  12,000 
"Rackety  Rax"  (Fox) 

"Le  Roi  de  Palaces"  (French)  and  3,000 
"La  Chance"  (French) 

"The  Half-Naked  Truth"  (Radio)  13,000 

"Strange  Interlude"   (MGM)   14,000 

(1st  week) 

"The  Kid  From  Spain"  (U.  A.)  and  10,500 
"Speed  Demon"  (Col.)  (2nd  week) 

"Rasputin  and  the  Empress"   16,143 

(MGM)  (3rd  week) 

"Men  and  Jobs"  (Amkino)   2,350 

(2nd  week) 

"Strange  Interlude"  (MGM)   60,000 

(1st  week) 

All  Newsreel    6,498 

"Cavalcade"  (Fox)    12,100 

(1st  week) 

"The  Mummy"  (U.)   21,250 

(1st  week) 

"Rockabye"  (Radio)    10,000 

"BilUon  Dollar  Scandal"  (Para.)..  55,500 

"Sign   of   the   Cross"    (Para.)....  9,500 
(6th  week — 6  days) 

"Cynara"  (U.  A.)   24,400 

(3rd  week) 

"Animal  Kingdom"  (Radio)   59,000 

(2nd  week) 

"Frisco  Jenny"  (F.  N.)   37,001 

"Silver  Dollar"  (F.  N.)   28,200 

(3rd  week — 4  days) 
"Twenty  Thousand  Years  in  Sing 

Sing"  (F.  N.)  1st  week,  3  days) 

"The  Match  King"  (F.  N.)   1,776 

(3rd  week— 3  days) 
"Lawyer  Man"  (W.  B.) 

(4  days) 

"Laughter  in  Hell"  (U.)   3,601 

.    (2nd  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  IfSl 
to  date) 


High   7-31    "Trader   Horn"    36,000 

Low    10-31    "YeUow    Tfcket"   9,000 

Higk  4-30-32  "Careless  Lady"   22,400 

Low    1-18-33    "Afraid    to   Talk"   6,000 

High  2-7  "Uttle  Caesar"   30,006 

Low  11-7  "Honor  of  tke  Family"   7,000 

Higk  6-13  "Daddy  Long  Legs"   10.000 

Low  8-20-32  "Jewel  Robbery"   2,500 

High  2-14  "Cimarron"    13,000 

Low  7-30-32  "Westward  Passage"   3.500 

High  1-17  "Her  Man"   25,000 

Low  9-10-32  "Bring  'Em  Back  Alire"..  5,000 

High  5-2  "Trader  Horn"   22.000 

Low  12-30-32  "Fast  Ufe"    4,000 

High  1-9-32  "Peach  o'  Reno"    25,500 

Low  12-29-32  "Little  Orphan  Annie"  ) 

and  "The  Half  Naked  Truth")  5,000 

High  1-5-33  "Strange  Interlude"   30,000 

Low  12-8-32  "Man  Against  Woman"...  6,000 

High  2-27-32  "Shanghai  Express"   25,000 

Low  12-8-32  "Evenings  for  Sale"   5,000 

High  1-10  "Girl  of  the  Golden  West"  8.000 

Low  5-21-32   "Lena  Rivers"   2.000 

High  10-25  "Susan  Lenox"   39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  10-31  "BeloTed  Bachelor"  41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 

High  9-26  "Monkey  Business"   32.000 

Low  2-6-32  "Sky  Devils"   3.000 

High  2-7  "Little  Caesar"   27,000 

Low  4-23-32  "Destry  Rides  Again"   6,200 

High  5-30  "Kiki"   4,000 

Low  1-24  "Men  on  Call"   1,200 

High  12-14  "Cimarron"    30,000 

Low  12-24-32  "The  Sport  Parade"   11,000 

High  1-2-32  "Sooky"    10,000 

Low    12-24-32  "Rain"    6,000 

High  1-10  "Just  Imagine"   18,000 

Low  12-23   'The  Guardsman"   and  1 

"The  Tip-Olf"/  8,000 

High  1-17  "OOct  Wife"   10.00« 

Low  12-23-32  "Cendrillon  de  Paris"  ) 

and  "Le  Fils  de  I'Autre"      f  1,800 

High  4-2-32  "Fireman,  Sare  My  Child"  16,500 

Low  7-18  "Stepping  Out"   9,000 

High  4-2-32  "One  Hour  With  You"...  19,500 

Low  12-23-32  "Life  Begins"    8.500 

High  4-1  "City  Lights'^    22,S0« 

Low  12-23-32  "The  Crusader"  and  } 

and  "Hearts  of  Humanity"   (  6.000 

High  1-2-32  "Hell  Divers"    24,216 

Low    11-14    "The    Champ"   18,759 

High  1-9-32  "Mata  Hari"  110,466 

Low  7-2-32  "New  Morals  for  Old"   29,767 

High  1-3  Newsreels   9,727 

Low  11-3-32  Newsreels    5,300 

High  12-12  "Frankenstein"    53,800 

Low  4-30-32  "Cohens  and  Kelly*  in  Hol- 
lywood  7,600 

High  2-7  "Finn  and  Hattie"   85,900 

Low  12-23-32  "The  Devil  Is  Driving"..  35,200 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27  "Dracula"  and  ) 

,  "Hell's  Angels"  f  4,500 
High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 
Low  7-29-32  "Igloo"   sloOO 

High   1-1-32   "Delicious"  133,000 

Low  1-19-33  "Second  Hand  Wife"   18,000 

High  1-17  "Little  Caesar"   74,821 

Low  4-2-32  "The  Missing  Rembrandt"  8,012 

High  1-3  "Viennese  Nights"   16,968 

l.ow    1-20-33   "Ride   'Em   Cowboy"  and 
"Five  Star  Final"   1,347 

High  9-19  "Fire  Star  Final"   59.782 

Low    1-19-33    "Hypnotized"  ,   .1,299 


e   em  and  forget 
A  d^me  can  turn 
unt  man  yellow! 

BILL  BOYD 

DOROTHY  WILSON  •  ROSCO  ATES 
WILLIAM  GARGAN  fL^o 

DIRECTED  BY  RALPH  INCE. 

DAVID  O.  SELZNICK, 
EXECUTIVE  PRODUCER 


fci*  *i  id 


PICTURES 


\ 


\ 


36 


MOTION    PICTURE  HERALD 


January    28,  1933 


[THEATRE  CECEI PTS  — CONT'D  1 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Groas 


Oklahoma  Cify 

Capitol                   1,200  10c-40c 

Criterion               1,700  10c-55c 

Liberty                 1,500  10c-35c 

Mid-West              1,500  10c-55c 

Omaha 

Orpheum                3,000  25c-40c 

Paramount            2,900  35e-50e 

State                   1.200  25c 

World                  2,500  25c-40c 

Philadelphia 

Arcadia                      600  25c -50c 

Boyd                        2,400  40c-55c 

Earle                     2,000  40c-65c 

Fox                      3.000  3Sc-75c 

Karlton                   1,000  30c -50c 

Keith's                   2,000  lSc-3Sc 

Stanley                    3,700  40c-55c 

Stanton                   1,700  30c-5Sc 

Portland,  Ore. 

Broadway                 1,912  25c-40c 

Liberty                    1,800  lSc-25c 

Oriental                2,040  25c-35c 

RKO  Orpheunj     1,700  2Sc-S5c 

United  Artists        945  25c -50c 

Sftn  Francisco 

Filmarte                1,400  25c-50c 

Geary                     1,551  2Sc-8Sc 

Golden  Gate  ...  2,800  25c-65c 

Paramount            2.670  25c-7Sc 

United  Artists..   1,200  25c-50c 

Warfield                2,700  35c-90c 

Warner  Bros.  ..  1,380  3Sc-75c 

Seattle 

Blue  "Mouse               950  25c-5Sc 

Fifth  Avenue  ..   2,750  2Sc-S5c 

Liberty                2,000  10c-25c 

Music  Box                950  25c-55c 

Paramount              3,050  25c-5Sc 

Washington 

Colwnbia               1,232  25c-40c 

Earle                    2,323  25c-66c 

Fox                      3,434  25c-66c 

Loew's  Palace..  2,363  35c-55c 

Metropolitan    ..  1,600  25c-55c 

Rialto                     1,900  25c-5Sc 

RKO  Keitk's...  1,832  25c-55c 


"Billion    Dollar   Scandal"    (Para.)  3,200 

"A  Farewell  to  Arms"  (Para.)..  6,400 

"No  More  Orchids"   (Col.)    1,100 

"Uptown  New  York"  (World  Wide)  1,000 
(3  days) 

"Bitter  Tea  of  General  Yen"   2,900 

(Col.)   (6  days) 

"False   Faces"   (World   Wide)....  6,000 

(3  days)  (2Sc-50c) 

"Animal    Kingdom"    (Radio)   5,000 

(4  days) 

"Silver   Dollar"    (F.N.)    6,500 

"Second  Hand  Wife"   (Fox)   700 

(4  days) 

"Breach  of  Promise"  (World  Wide)  600 
(3  days) 

"The  Mask  of  Fu  Manchu"  (MGM)  5,600 
and  "Handle  With  Care"  (Fox) 


"If  I  Had  a  Million"  (Para.)....  3,500 
(7  days) 

"Cynara"  (U.  A.)    14,000 

(7  days) 

"Fast  Life"  (MGM)    14,000 

(6  days) 

"Second   Hand   Wife"    (Fox)   19,CO0 

(6  days) 

"Secrets  of   the  French   Police"..  3,500 
(Radio)  (6  days) 

"Speed  Demon"  (Col.)    7,500 

(6  days) 

"The  Kid  From  Spain"  (U.  A.)..  14,000 

(2nd  week-6  days) 

"Goona  Goona"  (First  Div.)   9,000 

"Son-Daughter"    (MGM)    11.000 

"Island  of  Lost  Souls"   (Para.)..  1,000 

"Thirteen  Women"   (Radio)   3,000 

"Bitter  Tea  of  General  Yen"  (Coi.)  9,000 

"Strange  Interlude"   (MGM)   4,000 

(2nd  week) 

"Comradeship"    (Foreign)    1,500 

"Maedchen   in   Uniform"    6,500 

(Krimsky  &  Cochran)  (4th  week) 

"20,000  Years  in  Sing  Sing"  (F.N.)  15,800 

"Frisco  Jenny"    (F.   N.)   17,500 

"The  Kid  From  Spain"  (U.  A.)..  11,500 

(4th  week) 

"Mask  of  Fu  Manchu"  (MGM)..  18,000 

"Billion    Dollar    Scandal"    (Paia.)  5,500 


"They  Just  Had  to  Get  Married"  4,500 

(U.) 

"Life  Begins"  (F.  N.)  and   6,500 

"He  Learned  About  Women  (Para.) 

"The  Unwritten  Law"  (Majestic)..  3,750 

"The  Match  King"  (F.  N.)   3,750 

"Silver  Dollar"  (F.  N.)   8,000 

"Red   Haired  Alibi"   (Capital)....  2,250 

"Billion  Dollar  Scandal"   (Para.).  16,000 

"Flesh"   (MGM)    24,250 

"No  Man  of  Her  Own"  (Para.)..  14,000 

"20,000  Years  in  Sing  Sing"   3,500 

(F.  N.)  (2nd  week) 

"Laughter  in  Hell"  (U.)    4,100 

"Bitter  Tea  of  General  Yen"....  8,000 


"The  Half-Naked  Truth"  (Radio)  3,000 

"Strange  Interlude"    (MGM)   7,400 

(Fox)  

(Col.).. 


"Robbers'  Roost" 

(4  days) 
"Man  Against  Woman'' 
(3  days) 

"The    Mummy"    (U.)    3,300 


1,100 
1,200 


'Goona  Goona"  (First  Div.)  and.. 
'Slightly   Married"  (Chesterfield) 
(4  days) 


3,750 


'Madame  Butterfly' 
(4  days) 


'The  Big  Drive"  (A.  L.  Rule). 


(Para.)   3,250 


1,650 


"One  Way  Passage"  (W.  B.)  and  5,750 
"He  Learned  About  Women"  (Para.) 


"Red  Dust"   (MGM)    4,000 

(7  days) 

'A  Farewell  to  Arms"   (Para.)..  10,000 

(2nd  week -5  days) 

"The  Half- Naked  Truth"  (Radio)  15,000 

(6  days) 

"Maedchen    in    Uniform"   21,000 

(Krimsky  &  Cochran)  (6  days) 

'Penguin  Pool  Murder"  (Radio)..  3,000 
(5  days) 

"Savage  Girl"  (Freuler)    8,000 

(6  days) 

"The  Kid   From  Spain"   (U.  A.)  25,500 

(1st  week-6  daysl 

"Hot    Saturday"    (Para.)    8,500 

(6  days) 


"Frisco  Jenny"    (F.N.)   11,000 

"They  Call  It  Sin"  (F.N.)   1,000 

"The  Sport  Parade"  (Radio)   3,000 

"Penguin  Pool  Murder"  (Radio)..  10,000 

"Strange  Interlude"   (MGM)   8,200 

(1st  week) 

"Love  Waltz"  (German)    1,200 

"Maedchen  in  Uniform"    7,500 

(Krimsky  &  Cochran)  (3rd  week) 

"Bitter  Tea  of  General  Yen"  (Col.)  16,500 

"No  Man  of  Her  Own"  (Para.)..  15,500 

"The  Kid  From  Spain"  (U.  A.)..  11,000 

(3rd  week) 

"Central  Park"  (F.  N.)   16,000 

"A  Farewell  to  Arms"  (Para.)   6,000 


"Rockabye"   (Radio)    4,000 

"Under-Cover  Man"  (Para.)  and..  7,000 
"Second  Hand  Wife"  (Fox) 

"Men  of  America"  (Radio)   3,750 

"Cynara"  (U.A.)   5,000 

"No  Man  of  Her  Own"  (Para.)...  6.500 


"The  Death  Kiss"  (World  Wide)  2,500 

"The  Devil  Is  Driving"  (Para.)..  18,000 

"Evenings    for    Sale"    (Para.)   21,000 

"A  Farewell  to  Arms"  (Para.)....  16,250 

"20,000  Years  in  Sing  Sing"  (F.N.)  7,500 
(1st  week) 

"They  Just  Had  to  Get  Married"  8,000 

(U.)    (8  days) 

"The  Animal  Kingdom"  (Radio)..  7,000 

(2nd  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  2-7  "Illicit"    11,000 

Low  1-14-33  "The  Half-Naked  Truth"  3,000 

High   2-21   "Cimarron"   15,500 

Low  8-1-32  "Downstairs"    3,000 

High  1-24  "Under  Suspicion"   7.200 

Low  6-20  "Big  Fight"  and  1 

"Drums  of  Jeopardy"    /....  900 

High  9-19  "Young  As  Yon  Feel"   11.000 

Low  1-21-33  "Bitter  Tea  of  General  Yen"  2,900 


High  2-14  "Cimarron"    25,550 

Low  6-18-32  "Night  World"    8,500 

High  4-23-32  "Tarzan,  the  Ape  Man".  13.750 
Low  S-21-32  "Wet  Parkde"  and  "Ifs  1 

Tough  to  Be  Famous   /  4.000 

High  3-14  "Trader  Horn"    10.000 

Low  11-18-32  "Faithless  and  } 

"The  Painted  Lady"  i  1.100 


High  4-11  "Men  Call  It  Lore"..., 
Low  11-28  "The  Cisco  Kid"  


16.000 
4.500 


High  12-17  "The  Guardsman"   6.500 

Low  10-1-32  "Make  Me  a  Star"   1.500 


High  1-5-33  "Breach  of  Promise"   29.000 

Low  7-23-32  "Miss  Pinkerton"   12.500 

High  2-7  "Man  Who  Came  Back"   40.000 

Low  6-18-32  "Mystery  Ranch"   15.000 

High  5-2  "City  Lights"   8.000 

Low  11-24-32  "Cabin  in  the  Cotton"  1 

and  "Age  of  Consent"      f  3.100 

High  1-30-32  "Arrowsmith"   27!o00 

L9W  S-^-32  "Steady  Company"    6,500 

High  12-19  "Frankenstein"   31.000 

High  3-21  "Last  Parade"    16,500 

Low  11-17-32  "All  American"   6,000 


High  1-10  "Min  and  Bill"  21.000 

Low    10-1-32   "The  Crash"   2)800 


High  2-14  "Cimarron"    20  000 

Low  11-23-32  ''The  Old  Dark  House"..  4,700 

High  1-10  "Hell's  Angels"   12,500 

Low   11-2-32   "Payment  Deferred"....  1.909 


High  8-4-25  "Bring  'Em  Back  Alire"..  24.000 

Low  6-11-32  "Lena  Hirers"    7  000 

High  1-9-32  "The  Champ"    ss.'eoo 

Uw  8-12-32  "Deril  and  the  Deep"...,  "ISOO 

High  3-14  "Parlor.  Bedroom  and  Bath"  28.000 

Low  12-29-32  "Handle  With  Care"   14.000 

High  3-26-32  "Fireman,  Sare  My  Child"  19.000 
Low  12-29-32  "He  Learned  About  Women"   3  500 


High  7-30-32  "Milion  Dollar  Legs"   18.500 

Low   1-21-33   "Life    Begins"    and  "He 

"Learned  About   Women   6,500 

High  1-10  "The  Lash"   n.isoo 

H«*<1  Hunters"  3.000 

High  2-28  "City  Ughts"   M  OOO 

Low   1^2S-32  ''The  Crooked  Circle"..  3.000 

High  1-10  "Paid"   18.000 

Low  1-14-33  "No  Man  of  Her  Own"....  6,500 


c 


NITED 


38 


MOTION    PICTURE  HERALD 


January    28,  1933 


I  I. 


illll 


TECHNCLCeiCAL 


!illllllll!>lll! 


II  I 


lllllll 


The  BLUEBOOK  Schoo 


By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  157:— (A)  In  a  motion  picture  theatre  just  what  are  termed  "emer- 
gency lights"?  (B)  What  are  the  dimensions  of  films?  (C)  Tell  us  just  why  it  is  important  to  excellence  in  results 
that  film  be  of  uniform,  unvarying  thickness.  (D)  When  film  is  new  what  part  of  it  is  easily  susceptible  to  dam- 
age? (E)  What  fault  of  adjustment  will  tend  to  increase  such  damage? 


Answer  to  Question  No.  151 


Question  No.  151  was:  (A)  How  many  wires 
do  three-phase  circuits  usually  employ  and  why? 
(B)  For  what  purpose  is  three-phase  current 
ideal?  (C)  Explain  in  some  detail  the  basic 
principle  or  reason  electricity  is  able  to  per- 
form work.  (D)  What  term  is  used  to  express 
work  performed  by  current  and  how  may  we 
determine  what  horsepower  is  used  when  power 
consumpeion  is  so  expressed?  (E)  Just  what 
is  the  physical  effect  of  resistance  overcome  by 
electric  current?  Note  the  "physical." 

The  following  returned  satisfactory  answers : 

C.  Rau  and  S.  Evans,  G.  E.  Doe,  Lester  Borst, 
Dale  Danielson,  T.  Van  Vaulkenburg,  J.  Rath- 
burn  and  D.  Little,  H.  Edwards,  P.  J.  Cermak, 
J.  Wentworth,  P.  T.  Garling,  E.  O.  Olliver 
and  D.  L.  Bentley,  T.  McGruder,  B.  Diglah 
and  O.  Garling,  P.  O'Brien,  J.  R.  Carter,  Bill 
Doe,  H.  B.  Coates,  D.  L.  Markham,  T.  Torr 
and  P.  L.  Davis,  H.  D.  Schofield,  L.  D.  Solo- 
mon and  P.  Hadley,  C.  L.  Daniels,  L.  Peterson 
and  D.  Donahue,  J.  L.  Major  and  D.  B.  Bates, 
J.  S.  Henderson,  S.  G.  Goss  and  P.  Lambert, 
S.  Kay,  M.  McGuire,  B.  Eilers  and  D.  Holler, 
J.  M.  McKinzie,  A.  Ilks  and  B.  R..  Rouen,  F. 

D.  Prindley  and  T.  Gaitsley,  B.  R.  Compton 
and  L.  Peterson,  W.  S.  Andrus,  C.  Lilly  and 
T.  G.  Sawyer,  A.  Bailey,  B.  M.  May,  H.  L. 
Harvey  L.  M.  and  R.  Wright,  M.  L.  Tomlin- 
son,  W.  D.  Adamson  and  L.  Simmons,  L.  T. 
Chotes  and  B.  L.  Buckley,  K.  L.  Knight,  W. 
A.  Andres,  D.  Golding,  T.  Buckstone  and  P. 
L.  Davis,  M.  Penderly,  B.  T.  Sampson  and 

G.  C.  Hendrie,  N.  Gault,  T.  Altman  and  D. 
T.  Holmes,  H,  D.  Davis  and  H.  D.  Cylor,  T. 
Lavery  and  S.  Chestney,  D.  N.  Peters,  G.  Fra- 
mann  and  T.  H.  Heins,  G.  Lombard  and  G. 
Breston,  P.  L.  Mangan  and  D.  U.  Tomms,  D. 
M.  Sykes,  L.  S.  Marksley  and  J.  S.  Bischoff, 
D.  U.  Shelton  and  B.  R.  Thompson,  J.  Ahren- 
son,  M.  S.  O'Brien,  F.  B.  Gamble,  R.  Single- 
ton, J.  L.  Richards  and  T.  B.  Cudmore,  H.  M. 
Evans,  D.  R.  Donaldson,  B.  E.  Danning,  K. 

H.  Steele  and  T.  Potter,  M.  H.  Sanders  and 
T.  L.  Shelton,  L.  C.  Cummings  and  J.  D. 
Schneider,  G.  Deckson  and  L.  Carnlo,  L.  An- 
drews, M.  D.  Knire,  H.  B.  Jenkins,  T.  R. 
MacAllen  and  D.  E.  Ellis. 

As  might  be  expected,  none  of  the  answers 
was  what  might  be  called  perfect.  I  am  credit- 
ing those  who  at  least  did  as  well  as  could 
reasonably  be  expected  when  dealing  with  so 
difficult  a  question  as  is  involved  in  section  A, 
which  we  will  let  Lester  Borst  discuss.  He 
says:  "Three-phase  current  uses  three  wires, 
each  one  of  which  represents  one  of  the  three 
phases  with  relation  to  another  wire  in  the 
same  circuit.  For  example,  let  us  consider 
phase  one.   As  the  current  or  phase  in  this 


wire  is  ascending  to  majcimum  voltage  value 
in  a  positive  direction,  wire  No.  2  will  repre- 
sent the  negative  polarity  of  this  impulse.  Like- 
wise the  same  action  will  be  taking  place  be- 
tween wires  No.  2  and  3,  and  3  and  1.  We 
thus  have  three  currents  which  by  reason  of 
the  120  degree  phase  separation  may  be  trans- 
mitted on  three  wires." 

(B)  Rau  and  Evans  answer  this  one  thus: 
"Three-phase  is  ideal  for  power  purposes  by 
reason  of  the  fact  that  it  provides  a  prac- 
tically steady  pull  on  the  motor  rotating  ele- 
ment. It  is  preferable  to  2-phase  not  only 
because  of  the  more  steady  pull  but  in  that 
it  may  be  transmitted  with  only  three  wires, 
hence  there  is  copper  saving.  Moreover,  a  three- 
phase  motor  does  not  have  to  be  brought  up 
to  speed  by  external  means,  as  is  necessary 
when  single  phase  motors  are  used." 

(C)  There  were  many  excellent  answers  to 
this  one  but  I  believe  J.  Wentworth  has  a  bit 
the  best  of  it.  He  says :  "The  basic  principle 
is  that  electric  current  has  what  is  equivalent 
to  pressure  and  pressure  is  power.  Something, 
which  as  yet  no  man  quite  understands,  exists 
in  one  wire  of  a  "Hve"  electric  circuit,  which 
something  (we  call  it  current)  seeks  to  escape 
into  the  opposite  wire  of  that  circuit  because 
in  so  doing  it  escapes  from  pressure.  In  so 
escaping,  the  pressure  (power)  is  expended 
and  may  by  proper  means  be  expended  in  the 
production  of  mechanical  power." 

(D)  B.  Diglah  and  O.  Garling  say:  "The 
term  'Watt'  is  used  to  express  work  performed 
by  electric  current.  Watts  equal  volts  times 
amperes  at  the  time  the  power  is  produced. 
Expressed  in  horsepower  it  is  volts  t^mes  am- 
peres divided  by  746,  that  number  of  watts 
being  required  to  equal  one  horsepower." 

(E)  We  will  listen  to  W.  D.  Adamson  and 
L.  Simmons  on  this  one.  They  say:  "When 
resistance  is  overcome  by  electric  current  the 
power  expended  in  the  process  is  dissipated 
in  the  form  of  heat.  That  is  the  physical 
effect.  We  might  add  that  when  current  over- 
comes resistance,  power  is  always  consumed 
in  exact  proportion  to  the  amount  of  resist- 
ance overcome,  which  fact  is,  we  believe,  now 
almost  universally  understood." 

Incidentally  I  might  remark  that  more  than 
three  hundred  men  answered  that  last  one  by 
saying  the  physical  effect  was  that  the  current 
was  wasted. 

Realizing  the  difficulty  of  section  A,  I 
invited  my  old  friend  John  Hertner,  president 
of  Hertner  Electric  Company,  to  deal  with  it. 
He  very  kindly  consented,  as  follows : 

"Your  letter  of  the  9th  contains  a  question 
that  is  certainly  hard  to  answer  short  of  writ- 
ing a  book,  because  to  give  it  a  real  under- 


standing involves  the  explanation  of  a  great 
deal  that  on  the  surface  appears  unnecessary. 

"Reducing  to  a  bipolar  armature,  three  con- 
nections are  made  at  points  equidistant — 120° 
in  the  winding — these  points  being  connected 
to  the  outside  through  slip  rings. 

"In  rotating,  when  connection  A  is  under 
the  positive  brush  the  positive  polarity  of  A 
has  reached  its  highest  value.  B  and  C  have 
each  a  negative  value  as  compared  to  the  mid- 
point between  the  values  at  the  positive  and 
negative  brushes.  B  and  C  are  also  equal. 

"Were  the  voltage  between  brushes  220  so 
that  the  positive  brush  could  be  said  to  have 
a  positive  110  voltage  and  the  negative  brush 
a  minus  110  voltage,  then  the  voltage  A  to  B 
or  C  would  be  220,  the  exact  value  depending 
on  a  number  of  minor  elements  entering  the 
design. 

"On  turning  of  the  armature  the  voltage  at 
A  would  decrease  while  one  or  the  other  of 
B  or  C  would  increase  and  the  other  would 
decrease.  With  every  complete  revolution  A 
would  pass  through  one  positive  and  one 
negative  peak. 

"The  answer  quoted  states  that  when  A  is 
near  the  maximum  positive  B  is  the  negative 
of  the  impulse.  This  is  not  exactly  true,  be- 
cause when  A  is  at  the  maximum  B  and  C 
share  equally. 

"If  in  this  armature  only  two  taps  were 
taken  off  and  at  opposite  points,  single-phase 
current  would  result.  If  at  four  points  equally 
spaced  and  oppositely  connected  two-phase 
current  could  be  had- 

"The  reason  three-phase  is  chosen  is  that 
from  a  practical  standpoint  it  enables  the 
largest  output  to  be  had  from  the  generator  and 
at  the  least  expense  for  line  wire. 

"The  three  wires  are  necessary,  for  at  all 
times  each  one  will  carry  current  to  or  from 
each  of  the  two  others." 


Porter  New  Vice-President 
On  Coast  for  RCA  Victor 

J.  R.  McDonough,  president  of  RCA 
Victor,  announced  last  week  the  appointment 
of  G.  Harold  Porter  as  vice  president  in 
charge  of  West  Coast  activities,  with  offices 
at  Hollywood.  Mr.  Porter  was  formerly 
vice  president  on  the  Coast  for  RCA. 

Mr.  Porter's  new  duties  will  include  sup- 
ervision of  RCA  Victor  operations  in  con- 
nection with  Photophone  sound-on-film  re- 
cording and  projection  equipment;  sound- 
on-disc  recording  for  pictures ;  production  of 
Victor  records  of  songs  and  electrical  tran- 
scriptions for  broadcasting  purposes. 


HEAVEN 


Hot  Country!  Hot  Love! 
Treacherous  Natives!  .  .  .  They 
were  HELL  on  the  whites,  and 
the  driving  action  and  sustained 
drama  will  bring  HEAVEN  to 
your  Box  Office! 

Featuring 
BETTY 

C  O  M  P  S  O  N 

MARGARET  LINDSAY  -  -  TOM  DOUGLAS 
WELDON  WEYBURN  -  -  -  CLYDE  COOK 


"  7 


ft. 


AN  M.  H.  HOFFMAN 
PRODUCTION 

Supervised  by  Trem  Carr 

Directed  by  Al  Ray 
Story  by  Houston  Branch 
Adapted  by  Adele  Bufiington 


40 


MOTION    PICTURE  HERALD 


January    28,  1933 


CN  THE 

DCTTED  LINE... 


Neligli,  Neb. 

DEAR  HERALD: 

We  are  going  to  call  upon  the  Herald  to 
niake  a  correction.  In  a  recent  editorial  it 
was  stated  that  Charles  (Chick)  Lewis,  ot 
the  "Round  Table"  department,  had  been 
commissioned  a  Colonel  by  the  Governor 
of  Kentucky  and  that  he  was  the  only 
Colonel  on  the  editorial  staff. 

Up  and  until  now  history  has  been  silent 
on  the  matter,  but  the  facts  are  that  this 
writer  was  the  commanding  Colonel  of  the 
army  of  the  Quillayute  in  1923,  which  army 
was  garrisoned  on  the  Quillayute  river  at 
the  confluence  of  the  Bogeshiel  and  Soldoc 
rivers  on  the  Quillayute  Indian  reservation 
on  the  Pacific  slope  of  the  Olympic  moun- 
tains in  Washington. 

In  addition  to  the  commanding  Colonel, 
the  army  consisted  of  Captain  L.  C.  Allison, 
Lieutenant  Charles  Allison  and  Dad  Haugh- 
ton,  a  buck  private,  who  had  charge  of  the 
culinary  department  and  the  canteen. 

For  three  straight  weeks  a  terrific  con- 
flict raged  between  the  forces  of  the  Quilla- 
yute and  the  steel-head  salmon  and  rainbow 
trout  of  the  Quillayute  river,  the  result  be- 
ing that  the  army  of  occupation  was  victori- 
ous in  every  battle  and  came  off  without  the 
loss  of  a  single  man,  and  that's  a  record 
that  any  Colonel  can  well  be  proud  of. 

We  don't  wish  to  say  anything  to  detract 
from  the  honor  and  glory  of  Colonel  Lewis, 
but  by  gosh,  we  want  it  understood  that  he 
is  not  the  only  Colonel  on  the  Herald's 
editorial  staff  by  a  darned  sight. 

We  send  our  congratulations  to  Colonel 
Lewis,  and  we  trust  that  his  command  of 
the  "Round  Tablers"  will  bring  honor  and 
glory  to  the  greatest  magazine  on  earth,  and 
that's  no  bull. 

P.  S.  Hereafter  all  communications  not 
addressed  to  us  as  "Colonel"  will  receive  no 
military  attention. 

V 

The  money  isn't  all  in  socks.  Some  of  it 
is  in  milk  cans.  We  heard  of  a  fellow  who 
bought  an  eighty  acre  farm  for  twelve 
thousand  dollars  and  when  he  and  his  wife 
went  into  town  to  settle  for  it  he  took  in  a 
milk  can  and  he  dug  down  in  it  and  brought 
out  eleven  thousand  dollars  and  then  said 
to  his  wife:  "Why,  we  are  one  thousand 
short."  And  she  said,  "Why  John,  you  must 
have  brought  the  wrong  can." 

V 

Sam  Blair  of  Belleville,  Kansas,  says  that 
any  man  who  can  operate  four  theatres 
under  present  conditions  and  can  look  his 
creditors  and  the  film  companies  in  the 
face  without  fainting  must  be  made  out  of 
cement.  We  told  him  we  had  always  sus- 
pected it,  but  we  never  expected  him  to 
admit  it.  Mrs.  Blair  said  to  us  on  the 
quiet  and  asked  us  not  to  mention  it  to 
a  soul  (we  promised  we  wouldn't)  that  she 
was  the  one  who  did  all  the  work  and  as- 
sumed all  the  responsibility  around  the 
place.  We  judge  she  was  right  about  it, 
for  she  was  always  busy  when  we  called. 

York,  Nebraska,  has  two  theatres,  the 
Sun  and  York,  both  under  the  same  man- 
agement. York  has  her  troubles,  like  all 
other,  places  we  have  visited.  The  man- 
ager told  us  that  business  was  terrible,  with 
not  much  hope  for  an  early  improvement. 
The  Sun  theatre,  which  is  a  first-run  house, 
has  two  prices.     The  downstairs  price  is 


40  cents  and  the  upstairs  is  25  cents,  and 
the  manager  told  us  that  practically  every- 
body bought  upstairs  seats.  This  ought  to 
be  satisfactory  proof  that  price  has  a  lot 
to  do  with  the  attendance.  We  have  con- 
tended for  some  time  that  the  day  of  high 
priced  shows  has  gone  for  good.  When 
you  find  out  that  we  are  wrong  about  it 
please  write  us.  We  are  always  willing  to 
be  corrected. 

Oh,  yeah,  then  there  is  another  thing  we 
almost  forgot  to  mention,  and  that  is  that 
the  breaking  up  of  chain  operation  of  the- 
atres and  turning  theatres  back  to  individual 
operation  is  one  of  the  most  hopeful  out- 
looks for  this  industry  that  has  appeared  in 
some  time.  When  this  has  finally  been  ac- 
complished, and  attention  is  centered  on 
picture  production  rather  than  on  theatre 
operation,  we  will  then  be  well  on  our  way 
out  of  the  woods. 

The  old  adage  that  "competition  is  the 
life  of  trade"  applies  to  the  motion  picture 
business  as  well  as  to  any  other  line  of 
endeavor.  To  stifle  competition  is  to  stifle 
business,  always.  Rivalry  in  business  has 
put  more  dollars  in  the  public  pocket  than  a 
take-it-or-leave-it  policy  ever  did.  And  now 
you  can  go  and  tell  Aunt  Rhody  that  her 
old  gray  goose  is  not  dead. 

V 

We're  back  in  our  old  home  town,  and  the 
first  thing  we  had  to  do  was  to  buy  a  load 
of  coal.  Our  wife  says  we  have  to  attend 
the  furnace  and  that  means  that  she  intends 
to  drive  us  back  on  the  road  again. 

The  first  thing  a  man  should  ask  his 
intended  wife  is  whether  or  not  she  has  a 
thorough  knowledge  of  furnaces  and  fur- 
nace operation.  If  not,  then  let  her  start 
an  action  for  breach  of  promise  if  she  wants 
to.  No  man  should  be  required  to  operate 
a  furnace.  There  should  be  a  law  agin  it, 
for — 

He'll  scatter  litter  on  the  floor. 
And  fill  the  furnace  full  of  coal. 

Then  open  up  the  lower  door 
And  out  the  ashes  roll. 

He'll  have  the  room  too  cold  or  hot 

And  he'll  track  coal  dust  through  the 
house. 

We'll  bet  ten  bucks  that  he  cannot 
Do  the  job  to  suit  his  Spouse. 

COL  J.  C.  JENKINS 
The  Herald's  Vagabond  Columnist 

THE  HH^HHIIIj^HHIHI^^V 

NEW  D»L 

SPECIAL  FEATURES 
of  the  new 

SILENT  AUTOMATIC  TICKET  REGISTER 

ABSOLUTELY  NOISELESS  IN  OPERATION. 
GREATER  SPEED  IN  SELLING  TICKETS. 
SELF-SHARPENING  KNIVES. 
DOUBLE  TICKET  CAPACITY. 

TICKETS  CANNOT  JAM,  TEAR  OR  CUT  SHORT. 

NO  REPAIRS  TO  WORRY  ABOUT. 

BONDED   GUARANTEE   OF  RESPONSIBILITY. 

A    QUALITY    BARGAIN— DISTINCTIVE   and  DIFFERENT 


'^Standard 

TICKET    REGISTER  CORP. 


1600  BROADWAY 


NEW  YORK,  N.  Y. 


Columbia 

Harry  Todd  and  Clarence  Geldart  sign  for 
"Lost  Valley  Gold."  .  .  .  Joseph  Girard  and 
Walter  Brennan  engaged  for  "The  Brand  In- 
spector." .  .  .  Hale  Hamilton  and  Marie  Pre- 
vost  added  to  "Parole  Girl."  .  .  .  Ward  Bond 
and  Paul  Porcasi  join  "Fever"  (temporary). 
V 

Fox 

Frank  Moran  signed  for  "Bad  Boy."  .  .  . 
Wally  Albright  and  O.  P.  Heggie  are  engaged 
for  "Zoo  in  Budapest"  (Jesse  L.  Lasky).  .  .  . 
Curley  Wright  and  Jerry  Mandy  sign  for 
"Sailor's  Luck."  .  .  . 

V 

Freuler 

Marie  Alba  signed  for  "Kiss  of  Araby" 
(Monarch).  .  .  . 

V 

Mack  Senne+t 

Walter  Catlett  and  Joyce  Compton  in  "Cali- 
ente  Love,"  George  Marshall  directing.  .  .  . 

V 

MGM 

Diana  Wynyard  signs  new  term  contract. 
.  .  .  Wallace  Beery  and  Clark  Gable  in  an 
untitled  picture,  Frank  Capra  to  direct.  .  .  . 
Anthony  Jowitt  and  Muriel  Evans  added  to 
"Men  Must  Fight."  .  .  .  Franchot  Tone  in 
"Today  We  Live."  .  .  .  John  Gilbert  and  Mae 
Clark  in  "Rivets."  .  .  .  Douglas  Walton  joins 
"The  Secret  of  Madame  Blanche."  .  .  .  Lewis 
Stone  in  "The  White  Sister."  .  .  . 

V 

Monogram 

Dickie  Moore  (borrowed  from  Hal  Roach) 
and  Irving  Pichel  (borrowed  from  Paramount) 
added  to  "Oliver  Twist."  .  .  . 

V 

Paramount 

Alison  Skipworth  and  Sylvia  Sidney  sign 
new  term  contracts.  .  .  .  Alison  Skipworth  and 
Richard  Bennett  in  "Song  of  Songs."  .  .  .  Stu- 
art Holmes  and  Larry  French  added  to  "From 
Hell  to  Heaven."  .  .  .  Charles  Bickford  signed 
for  "Legal  Crime"  (Charles  R.  Rogers).  .  .  . 
Helen  Twelvetrees  given  contract ;  to  appear 
in  "A  Bedtime  Story."  .  .  .  Olga  Celeste  and 
George  Hammond,  animal  trainers,  engaged  for 
"Murders  in  the  Zoo."  .  .  . 

V 

RKO  Radio 

Tyrell  Davis  signed  for  "Our  Betters."  .  .  . 
Neno  Quartero  added  to  "The  Monkey's  Paw." 
.  .  .  Helen  Mack  and  Violet  Muir  join  "Sweep- 
ings." .  .  .  Betty  Furness  in  "The  Great  Jasper." 
.  .  .  Joseph  Cawthorne  added  to  "Son  of  the 
Border."  .  .  . 

V 

Samuel  Goldwyn 

Cissy  Fitzgerald  engaged  for  "The  Mas- 
querader."  .  .  . 

V 

Universal 

Glenda  Farrell  and  Laura  Hope  Crews  sign 
for  "Niagara  Falls."  .  .  .  George  Sidney  and 
Charlie  Murray  in  "The  Cohens  and  Kellys  in 
Trouble,"  George  Stevens  directing.  .  .  .  E.  A. 
Dupont  given  contract ;  to  direct  "The  Invisible 
Man."  .  .  .  Gloria  Stuart  in  "The  Kiss  Before 
the  Mirror,"  James  Whale  to  direct.  .  .  . 
V 

Warner-First  National 

Lucien  Hubbard,  Hal  Wallis,  Emile  Blanke, 
Raymond  Griffith  and  William  Koenig,  execu- 
tives, sign  new  contracts.  .  .  .  Calire  Dodd  in 
"Elmer  the  Great."  ...  J.  Farrell  MacDonald 
added  to  "The  Adapted  Father."  .  .  .  Neil  Ham- 
ilton and  Sheila  Terry  added  to  "The  Silk 
Express."  .  .  . 

V 

World  Wide 

Tommy  Conlon  signed  for  "Auction  in 
Souls."  .  .  . 


January    28,  1933 


MOTION    PICTURE  HERALD 


41 


WHAT  THE  PICTURE 
DID  E€D  ME 


Columbia 


AMERICAN  MADNESS:  Walter  Huston,  Con- 
stance Cummings — As  far  as  drawing  power  is  con- 
cerned, this  only  did  fair.  But  many  were  the  compli- 
ments it  received  from  those  who  saw  it.  If  I  had 
known  what  a  splendid  picture  it  was  I  would  surely 
have  worked  harder  on  putting  it  across.  And  that 
is  just  where  this  department  plays  such  an  impor- 
tant part.  Every  exhibitor  who  reads  it  should  let 
everyone  else  know  when  a  picture  is  worth  pushing. 
And  I  say  push  this  one  hard.  Played  Jan.  9-10. 
Running  time,  76  minutes.— A.  N.  Miles,  Eminence 
Theatre,  Eminence,  Ky.     Small  town  patronage. 

AS  THE  DEVIL  COMMANDS:  Neil  Hamilton, 
Mae  Clark — This  is  a  very  good  picture  for  grown- 
ups, no  good  for  kids.  Played  Dec.  30-31.  Running 
time,  65  minutes.— J.  E.  Courter,  Courter  Theatre, 
Gallatin,  Mo. 

ATTORNEY  FOR  THE  DEFENSE:  Edmund 
Lowe — An  old  one  from  last  year's  Columbia  product, 
but  well  worth  picking  up.  Intensely  interesting  and 
extremely  well  done.  It  gave  us  the  best  Friday- 
Saturday  business  we  have  had  in  a  year.  Played 
Jan.  13-14.  Running  time,  68  minutes.— A.  N.  Miles, 
Eminence  Theatre,  Eminence,  Ky.  Small  town 
patronage. 

BEHIND  THE  MASK:  Jack  Holt— Holt  as  a 
United  States  secret  service  agent  had  a  role  that 
suited  him  to  a  "T."  Drew  nice  business  for  Christ- 
mas Eve  and  everybody  liked  it.  Played^  Dec.  23-24. 
— A.  N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small  town  patronage. 

CORNERED:  Tim  McCoy— A  very  good  western 
with  a  different  story.  Plenty  of  action  and  gunplay, 
which  is  what  they  want  in  this  town.  Business 
good.  Played  Jan.  14.— Cecil  Ward,  Roxy  Theatre, 
Martinsville,  Va.    Small  town  patronage. 

DECEPTION:  Leo  Carrillo,  Barbara  Weeks— This 
is  a  swell  athletic  show  and  everyone  will  enjoy  it. 
Plenty  of  action  and  swell  entertainment  for  every- 
one. Running  time,  65  minutes. — J.  E.  Courter, 
Courter  Theatre,  Gallatin,  Mo. 

HIGH  SPEED:  Buck  Jones— Jones  in  a  new  role 
as  a  policeman  and  auto  racer.  Used  this  on  bargain 
night  and  it  went  over  great  and  drew  a  nice  crowd. 
Comments  were  numerous  and  very  favorable.  A 
lot  of  these  comparatively  unknown  little  shows  are 
going  over  a  lot  better  than  the  socalled  big  ones. 
Played  Jan.  4.— L.  W.  Bergtold,  Opera  House  Theatre, 
Kasson,  Minn.    Small  town  patronage. 

McKENNA  OF  THE  MOUNTED:  Buck  Jones— 
As  a  northwest  mounted  police,  Jones  risks  all 
to  trap  a  crook  and  wins  promotion,  reward  and  the 
girl.  Good  Saturday  picture.  Business  fair.  Played 
Dec.  31.— Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va. 
Small  town  patronage. 

NIGHT  CLUB  LADY:  Adolphe  Menjou— Good 
work  for  Menjou  and  all  the  cast  make  this  an 
interesting  subject.  Well  liked  by  patrons.  Hope 
Columbia  keeps  up  the  good  start.  Played  Jan.  3-4. 
Running  time,  68  minutes. — Carl  Veseth,  Palace 
Theatre,  Malta,  Mont.    General  patronage. 

NIGHT  CLUB  LADY:  Adolphe  Menjou— Just 
another  mystery  picture.  The  acting  good.  Story 
not  very  entertaining.  Did  not  draw. — Bert  Silver, 
Silver  Family  Theatre,   Greenville,  Mich. 

THIS  SPORTING  AGE:  Jack  Holt— Could  have 
been  built  into  an  interesting  little  feature  for  some 
parts  of  the  country— but  what  do  our  cowboys  know 
about  polo?  And  why  did  Columbia  have  to  have 
the  heroine  raped  and  taking  i>oison?  Not  much 
credit  to  either  Holt  or  Columbia.  Running  time,  67 
minutes.— Carl  Veseth,  Palace  Theatre,  Malta,  Mont. 
General  patronage. 

WAR  CORRESPONDENT:  Jack  Holt,  Ralph 
Graves — Plenty  of  action  and  a  good  mid-week  or 
Saturday  show.— Charles  Niles,  Niles  Theatre,  Ana- 
mosa,  Iowa. 

WHITE  EAGLE:  Buck  Jones— We  are  surprised 
that  so  many  of  our  women  patrons  like  Jones,  but 
they  do  and  of  course  we  are  glad.  This  is  an  out- 
standing western — beautiful  photography,  good  story 
and  charming  Barbara  Weeks.  Played  Dec.  30-31. 
Running  time,  67  minutes.— A.  N.  Miles,  Eminence 
Theatre,   Eminence,  Ky.     Small  town  patronage. 


N  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  It  is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
all  communications  to — 

What  the  Picture  Did  for  Me 

MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


THE  CRASH:  Ruth  Chatterton,  George  Brent— 
This  star's  pictures  have  been  so  poor  during  the 
past  year  that  we  have  had  to  start  showing  them  eg 
our  cheaper  admission  night.  This  one  drew  average 
business  for  that  night,  and  gave  fair  satisfaction. 
Some  did  not  like  it,  other  thought  it  okay  for  the 
price  of  admission.  It's  not  a  very  strong  picture. 
Played  Jan.  13.  Running  time,  58  minutes. — S.  M. 
Farrar,  Orpheum  Theatre,  Harrisburg,  111.  Small 
city  patronage. 

DOCTOR  X:  Fay  Wray,  Lee  Tracy— For  a  thriller 
and  a  shocker  this  fills  the  bill.  I  usually  get  results 
in  pictures  of  this  kind  by  advertising.  Those  with 
weak  hearts  or  those  who  are  nervous  beware.  This 
drew  slightly  above  average.  I  used  the  black  and 
white  print. — J.  E.  Stocker,  Myrtle  Theatre,  Detroit, 
Mich.    Neighborhood  patronage. 

LIFE  BEGINS:  Loretta  Young— Here  is  a  chap- 
ter from  life.  Wonderful  picture.  Wonderful  story, 
director  and  cast  perfect.  Sound  and  photography 
excellent,  and  yet  only  50  per  cent,  were  pleased  with 
the  picture.  The  death  of  the  mother  in  the  end  of 
the  picture  leaves  a  bad  taste  and  may  scare  many 
young-  wives  almost  to  death.  There  is  much  comedy 
relief  which  helps  a  great  deal  and  it  has  a  number 
of  real  thrills.  The  ladies  will  discuss  the  picture 
for  a  long  time  to  come,  but  they  all  divided  in 
opinion  as  to  whether  it  is  education  or  entertain- 
ment. One  thingi  sure,  it  is  different  and  deserves  a 
place  in  every  theatre  on  the  best  nights.  Tell  your 
patrons  in  advance  exactly  what  they  will  see. 
Nothing  in  the  picture  to  embarrass  young  people 
but  I  would  not  recommend  it  for  children.  Played 
Jan.  8-9-10.— S.  H.  Rich,  Rich  Theatre,  Montpelier, 
Idaho.    Town  and  rural  patronage. 

MISS  PINKERTON:  Joan  Blondell— In  spite  of 
extra  advertising  this  failed  to  go  over  for  us. 
Played  Jan.  2-3.  Running  time,  68  minutes. — A.  N. 
Miles,  Eminence  Theatre,  Eminence,  Ky.  Small  town 
patronage. 

SILVER  DOLLAR:  Edward  G.  Robinson— One 
sweet  picture  that  will  please.  Well  played  and  will 
please.  Given  a  good  start,  word-of-mouth  advertis- 
ing will  carry  it  through.  Looks  like  a  good  bet 
from  all  angles.  Running  time,  82  minutes. — Carl 
Veseth.  Palace  Theatre,  Malta,  Mont.  General 
patronage. 

THREE  ON  A  MATCH:  Warren  William— This  is 
one  of  those  where  you  overhear  the  patrons  remark 
to  one  another  as  they  leave  the  theatre  "that  sure 
was  a  good  picture."  When  they  talk  to  one  another 
like  that  the  picture  has  pleased  them.  Played  .Tan. 
10-11.— Gerald  Stettmund,  Odeon  Theatre,  Chandler, 
Okla.    Small  town  patronage. 

TIGER  SHARK:  Edward  G.  Robinson— Fairly 
good  business  of  its  type  that  probably  will  please 
the  majority.  Robinson  miscast  in  this  one. — Gerald 
Stettmund,  Odeon  Theatre,  Chandler,  Okla.  Small 
town  patronage. 


Fox 


First  National 


CABIN  IN  THE  COTTON:  Richard  Barthelmess— 
This  proved  to  be  a  fine  drawing  card.  When  a  pic- 
ture will  bring  out  a  couple  hundred  patrons  above 
average  without  extra  exploitation,  there  _  must  be 
something  out  of  the  ordinary  about  it.— J.  E. 
Stocker,  Myrtle  Theatre,  Detroit,  Mich.  Neighbor- 
hood patronage. 


CALL  HER  SAVAGE:  Clara  Bow— Good  enter- 
tainment, and  so  said  several  patrons.  If  she  can 
deliver  pictures  of  this  class  of  entertainment,  she's 
hack  to  stay.  Played  Jan.  8-9.— D.  E.  Fitton,  Lvric 
Theatre.  Harrison,  Ark.    Small  town  patronage. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe— A 
lot  of  hooey.  Even  the  kids  didn't  like  it._  Acting 
was  very  good  throughout  but  Fox  should  give  Lowe 
better  material  to  work  in.  Just^a  lot  of  film  wasted. 
Played  Dec.  8-9-10.  Running  time,  71  minutes. — G. 
A.  Troyer,  Rugby.  N.  D.    Small  town  patronage. 


DOWN  TO  EARTH:  Will  Rogers— Not  as  good  as 
other  Rogers  pictures,  although  fairly  pleasing. 
Christmas  slump  ruined  business.  Played  Dec.  18-19. 
—Walter  Creal,  Beacon  Theatre,  Omaha,  Neb. 
Neighborhood  patronage. 

THE  FIRST  YEAR:  Janet  Gaynor,  Charles  Far- 
rell — Hear  this  team  has  busted  up.  Too  bad,  they 
were  my  best  drawing  card.  This  picture  is  no  excep- 
tion. Should  be  against  the  law  to  let  them  separate. 
— R.  L.  Nowell,  Cherokee  Theatre,  Monroe,  Ga, 
Small  town  patronage. 

THE  FOURTH  HORSEMAN:  Tom  Mix— Got  the 
usual  Saturday  night  business.  I  still  say  that  he 
isn't  worth  the  money. — Mayme  P.  Musselman,  Prin- 
cess Theatre,  Lincoln,  Kansas.  Small  town  patronage. 

THE  GOLDEN  WEST:  George  O'Brien— Excellent 
western  produced  on  a  bigger  scale  than  pictures 
usually  are  in  this  class.  Business  good.  Played 
Jan.  8-9. — Walter  Creal,  Beacon  Theatre,  Omaha, 
Neb.    Neighborhood  patronage. 

THE  GOLDEN  WEST:  George  O'Brien— This  one 
is  fine.  Good  entertainment  for  young  and  aid. 
Played  Dec.  23-24.  Running  time,  74  minutes. — J.  E. 
Courter,  Courter  Theatre,  Gallatin,  Mo. 

THE  GOLDEN  WEST:  George  O'Brien— Good, 
clean,  out-of-door  action  made  from  typical  Zane 
Grey  material.  Pleased.  Drew  some  extra  business 
on  last  of  week  nights.  Played  Jan.  13-14. — P.  G. 
Estee,  S.  T.  Theatre,  Parker,  S.  D.  Small  town 
patronage. 

HAT  CHECK  GIRL:  Sally  Eilers,  Ben  Lyon— 
Smart  little  comedy  that  pleased  and  had  everybody 
laughing.  Business  only  fair.  Played  Jan.  2-3-4.— 
Walter  Creal,  Beacon  Theatre,  Omaha,  Neb. 
Neighborhood  patronage. 

HAT  CHECK  GIRL:  Sally  Eilers— A  lot  of  wise- 
cracks that  put  this  little  picture  over.  It  drew 
average  business.  Running  time,  64  minutes. — 
Mayme  P.  Musselman,  Princess  Theatre,  Lincoln, 
Kansas.    Small  town  patronage. 

ME  AND  MY  GAL:  Spencer  Tracy— Entertain- 
ment and  what  I  mean  an  audience  picture.  Raoul 
Walsh  should  be  given  more  to  direct.  Played  Dec. 
8-9.  Running  time,  78  minutes.— I.  W.  Rowley,  Ward 
Theatre,  Pismo  Beach,  Cal.    General  patronage. 

RACKETY  RAX:  Victor  McLaglen,  Greta  Nissen 
This  is  a  good  comedy  football  picture.  Patrons  will 
like  it.  Good  for  kids.  Played  Jan.  3-4.  Running 
time,  65  minutes. — J.  E.  Courter,  Courter  Theatre, 
Gallatin,  Mo. 

ROBBERS'  ROOST:  George  O'Brien,  Maureen 
O'SuUivan— A  mighty  good,  entertaining  picture. — 
Bert  Silver,  Silver  Family  Theatre,  Greenville,  Mich. 

SECOND  HAND  WIFE:  Sally  Eilers,  Ralph 
Bellamy — A  fine  little  program  picture.  Nothing  so 
very  big  but  crammed  full  of  entertainment.  Seems 
that  everyone  in  this  town  had  read  the  book  by 
Kathleen  Norris  and  result  we  had  a  fine  business 
on  the  picture.  Sally  Eilers  very  good  in  her  part. 
Played  Jan.  11.  Running  time,  70  minutes. — R.  W. 
Hickman,  Lyric  Theatre,  Greenville,  111. 

SHERLOCK  HOLMES:  Clive  Brook,  Miriam  Jor- 
dan— One  of  the  best,  if  not  the  best  detective  story 
we  have  ever  run.  Holds  interest  throughout. 
Played  Jan.  10-11.— D.  E.  Fitton,  Lyric  Theatre, 
Harrison,  Ark.     Small  town  patronage. 

SIX  HOURS  TO  LIVE:  Warner  Baxter,  John 
Boles — Patrons  thought  this  picture  was  silly.  It  was 
clear  out  of  reason.  Played  Dec.  27-28.  Running 
time,  76  minutes. — J.  E.  Courter,  Courter  Theatre, 
Gallatin,  Mo. 

SOCIETY  GIRL:  James  Dunn,  Peggy  Shannon, 
Spencer  Tracy — Good  picture  but  didn't  draw.  Too 
much  fighting.  Story  impossible. — R.  L.  Nowell, 
Cherokee  Theatre,  Monroe,  Ga.  Small  town  patron- 
age. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 
nor, Charles  Farrell — Did  better  than  average  busi- 
ness but  patrons  did  not  like  it  as  well  as  some  of 
her  others.  These  players  set  a  standard  in  "High 
Society  Blues"  that  they  have  never  forgotten. 
Played  Jan.  12-13.— D.  E.  Fitton,  Lyric  Theatre, 
Harrison,  Ark.     Small   town  patronage. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 
nor, Charles  Farrell— Not  the  best  picture  this  star 
has  made,  but  will  satisfy  her  admirers.  Farrell 
doesn't  have  much  to  do.  Business  above  average. 
Good  for  the  whole  family.  Played  Jan.  8-9. — J. 
Glenn  Caldwell,  Princess  Theatre,  Aurora,  Mo.  Small 
town  patronage. 

TOO  BUSY  TO  WORK:    Will  Rogers— First  night 


42 


MOTION    PICTURE  HERALD 


January    28,  1933 


a  tail-  crowd;  second  night  not  so  many;  third  night 
still  less.  Too  much  tramp  hokum;  he  tramped  it 
out  from  start  to  finish.  He  surely  must  have  fed 
lots  of  those  birds  at  his  back  door  in  his  life  as  he 
seems  to  know  the  game  in  this  picture.  We  must 
have  pictures  for  us  small  town  theatre  owners  that 
will  draw  second  and  third  nights  if  we  ever  expect 
to  make  any  money.  Brothers,  isn't  this  what  you 
say?  It's  the  only  thing  that  will  save  us. — Walter 
Odom,  Sr.,  Dixie  'Theatre,  Durand,  Miss. 

WILD  GIRL:  Charles  Farrell,  Joan  Bennett— 
Can't  understand  where  Fox  conceived  the  idea  of 
the  title.  Splendid  story,  gorgeous  setting  in  the 
redwoods  of  California,  remarkable,  novel  photography 
in  manner  which  scenes  are  made  to  look  like  leaves 
of  an  album  turning.  Great  cast  of  stars.  Eugene 
Pallette  steals  the  show.  Fox  should  have  left  the 
title  "Salome  Jane"  as  original  intention.  Played 
Jan.  5-6-7. — G.  A.  Troyer,  New  Lyric  Theatre,  Rugby, 
]Sl.  D.    Small  town  patronage. 

Me+ro-Goldwyn-Mayer 

AS  YOU  DESIRE  ME:  Greta  Garbo— Just  a  waste 
of  playing  time  and  they  called  it  a  special.  Sure 
glad  "What  the  Picture  Did  For  Me"  is  back  a^ain. 
Means  the  end  of  a  lot  of  lemons  that  have  recently 
been  handed  to  us — and  credit  to  the  good  ones — not 
to  the  "four  star"  flops.  Running  time,  71  minutes. 
—Carl  Veseth,  Palace  Theatre,  Malta,  Mont.  Gen- 
eral patronage. 

DIVORCE  IN  THE  FAMILY:  Jackie  Cooper— A 
complete  flop  at  the  box  office  but  a  good  picture. 
Can't  understand  why  it  didn't  draw. — R.  L.  Nowell, 
Cherokee  Theatre,  Monroe,  Ga.  Small  town  patron- 
age. 

DIVORCE  IN  THE  FAMILY:  Jackie  Cooper, 
Conrad  Nagel,  Lewis  Stone — If  this  picture  doesn't 
appeal  to  an  audience  anywhere  your  patrons  should 
have  a  diagnosis  made.  A  little  touch  of  pathos  in  it 
but  enough  comedy  to  offset  that  part  of  it.  This 
is  the  kind  of  entertainment  one  sees  so  little  of, 
packed  with  human  appeal.  Greatly  appreciated  by 
adults  and  children.  Played  Jan.  9-10-11.— G.  A. 
Troyer,  New  Lyric  Theatre,  Rugby,  N.  D.  Small 
town  patronage. 

DIVORCE  IN  THE  FAMILY:  Jackie  Cooper- 
Fine.  It  didn't  gross  expenses  but  the  picture  is  all 
there  and  whether  you  like  Jackie  or  not,  he's  still 
a  very  good  actor.  Running  time,  78  minutes. — 
Mayme  P.  Musselman,  Princess  Theatre,  Lincoln, 
Kansas.    Small  town  patronage. 

FAST  LIFE:  William  Haines — Plenty  of  comedy 
and  action.  A  very  good  picture  that  drew  expenses. 
— Mayme  P.  Musselman,  Princess  Theatre,  Lincoln, 
Kan.    Small  town  patronage. 

FLESH:  Wallace  Beery — Fine  picture  of  its  type. 
Well  directed  and  acted.  But  wrestling  stories  don't 
hold  favor  with  the  fair  sex  and  they  don't  seem  to 
give  'em  a  bow.  May  draw  some  places,  but  weak 
with  me  and  I  figure  it  because  of  type  of  story. 
Played  Jan.  10-11.— Joe  Hewitt,  Lincoln  Theatre, 
Robinson,  111.    Mixed  patronage. 

KONGO:  Walter  Huston — A  picture  that  seemed 
to  draw  fairly  well  although  the  tale  was  rather  sor- 
did. Some  reported  good  and  others  reported  terrible. 
One  of  the  fifty-fifty  kind  that  you  breathe  a  sigh  of 
relief  on  when  the  last  reel  is  in  the  can.  Played 
Dec.  8-9.  Running  time,  88  minutes. — Carl  Veseth, 
Palace  Theatre,  Malta,  Mont.    General  patronage. 

MASK  OF  FU  MANCHU:  Boris  Karloflf— Will 
please  those  who  like  horror  pictures.  Not  good  for 
children. — C.  M.  Hartman,  Liberty  Theatre,  Carnegie, 
Okla.    Small  town  patronage. 

PACK  UP  YOUR  TROUBLES:  Stan  Laurel, 
Oliver  Hardy — A  dang  good  picture  that  kept  them 
laughing  all  the  time.  I  would  say  it  is  their  best 
one.— Gerald  Stettmund,  Odeon  Theatre,  Chandler, 
Okla.    Small  town  patronage. 

PACK  UP  YOUR  TROUBLES:  Stan  Laurel, 
Oliver  Hardy — Much  better  than  expected.  Better 
than  "Pardon  Us."— C.  M.  Hartman,  Liberty  Thea- 
tre, Carnegie,  Okla.    Small  town  patronage. 

PACK  UP  YOUR  TROUBLES:  Stan  Laurel, 
Oliver  Hardy — A  very  good  light  comedy,  clean  and 
full  of  good  laughs.  The  children  will  enjoy  the  little 
girl  who  is  half  the  show.  Played  Jan.  2-3-4.  Run- 
ning time,  60  minutes. — G.  A.  Troyer,  New  Lyric 
Theatre,  Rugby,  N.  D.    Small  town  patronage. 

PAYMENT  DEFERRED:  Maureen  O'Sullivan, 
Charles  Laughton. — Both  release  and  payment  should 
have  been  deferred.  No  excuse  for  it.  Played  Dec. 
6-7. — Charles  Born,  Elks  Theatre,  Prescott,  Ariz. 
General  patronage. 

PROSPERITY:  Marie  Dressier,  Polly  Moran— 
A  good  lovable  picture.  You  will  love  Dressier  in 
this  one.  Business  good.  A  good  family  picture. 
Played  Jan.  2-3. — Cecil  Ward  Roxy  Theatre,  Martins- 
ville, Va.    Small  town  patronage. 

PROSPERITY:  Marie  Dressier— Good  picture  to 
good  business.  Everybody  satisfied.  Boy  how  I  would 
like  to  see  a  picture  with  Will  Rogers  and  Marie 
Dressier  playing  the  part  of  his  wife. — C.  M.  Hart- 
man, Liberty  'Theatre,  Carnegie,  Okla.  Small  town 
patronage. 

PROSPERITY:  Marie  Dressier,  Polly  Moran— 
One  of  the  most  entertaining  pictures  we  ever  played. 


I  call  it  100%  entertainment.  Not  a  dull  moment. 
Business  poor  but  picture  good.— Bert  Silver,  Silver 
Family  Theatre,  Greenville,  Mich.  Town  and  country 
patronage. 

RED  DUST:  Clark  Gable,  Jean  Harlow— A  fair 
diawmg— P.  S.  Jones,  Star  Theatre,  North  Brookfield, 
Mass. 

SMILIN'  THRU:  Norma  Shearer— The  very  best. 
I'd  rate  this  four  stars  and  then  some.— R.  L.  Nowell, 
Cherokee  Theatre,  Monroe,  Ga.    Small  town  patronage. 

SMILIN'  THRU:  Norma  Shearer,  Fredric  March 
—Most  beautiful  picture  of  the  year  with  a  perfect 
cast  and  wonderful  direction.  Should  be  placed  among 
the  ten  best  of  the  year.  Business  fair  considering 
the  late  run.  Played  Jan.  5-6-7.— Walter  Creal, 
Beacon  Theatre,  Omaha,  Neb.  Neighborhood  patron- 
age. 

SMILIN'  THRU:  Norma  Shearer— An  A-1  pro- 
duction. The  most  pleasing,  interest-holding  and 
entertaining  picture  the  star  has  appeared  it.  A  good 
drawing  card.  Played  Dec.  4-5.— Charles  Born,  Elks 
Theatre,  Prescott.  Ariz.    General  patronage. 

SMILIN*  THRU:  Norma  Shearer,  Fredric  March, 
Leslie  Howard— I  drew  one  of  the  largest  Sunday  and 
Monday  for  a  long  time  on  this  one.  Norma  is  well 
liked  here.— P.  S.  Jones,  Star  Theatre,  North  Brook- 
field,  Mass. 

SON  DAUGHTER:  Helen  Hayes,  Ramon  Novarro 
—Another  of  MGM  "artistic  triumphs."  Helen  Hayes 
a  wonderful  actress,  but  she  will  go  the  way  of  our 
Ann  Harding,  Constance  Bennett  and  others  if  they 
don't  give  her  some  real  stuff.  The  customers  these 
days  want  entertainment,  and  not  a  course  in  the 
finer  art  of  acting.  Played  Jan.  12-13.— J.  Glenn 
Caldwell,  Princess  Theatre,  Aurora,  Mo.  Small  town 
patronage. 

SON  DAUGHTER:  Helen  Hayes,  Ramon  Novarro 
—Exceptional  picture.  A  beautiful  and  sweet  love 
story.  Miss  Hayes  wonderful.  Not  a  small  town 
picture.  Pleased  patrons  about  50%.  Played  Jan. 
15-16.— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

Monogram 

AVENGING  SEAS:  Anne  Grey,  George  Barraud 
—Lousy.  The  worst  thing  we  ever  run.  Foreign  cast, 
and  terrible  recording.  The  story  changes  so  much 
you  would  think  it  was  a  news  reel.  Very  little 
business. — Alyce  Carnell,  Galewood  Theatre,  Grand 
Rapids,  Mich.    Neighborhood  patronage. 

BROADWAY  TO  CHEYENNE:  Rex  Bell— A  very 
good  Western  picture. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich. 

THE  GIRL  FROM  CALGARY:  Fifi  Dorsay— A 
very  good  httle  program  picture,  cheaply  made  and 
the  sound  is  none  too  good.  Fifi  sings  three  songs, 
does  a  hat  dance,  and  the  picture  seemed  to  please 
our  crowd  that  came  on  the  night  that  we  show  for 
our  lowest  admission.  Do  not  put  this  one  on  for 
your  better  class  as  it  will  not  get  over.  Played  Dec. 
10.  Running  time,  61  minutes. — S.  M.  Farrar,  OVpheum 
Theatre,  Harrisburg,  111.    Small  city  patronage. 

KLONDIKE:  All  star— A  darn  good  httle  action 
feature  for  the  Saturday  change.  Sound  is  good. 
Picture  has  plenty  of  "meat"  and  thrills  enough  for 
the  whole  family.  You'll  be  glad  you  run  it.  Run- 
nings time,  68  minutes. — Carl  Veseth,  Palace  Theatre, 
Malta,  Mont.    General  patronage. 

THE  MAN  FROM  ARIZONA:  Rex  Bell— Just  fair 
western  with  a  good  fight. — William  Thatcher,  Royal 
Theatre,  Salina,  Kan.    Small  town  patronage. 

MIDNIGHT  PATROL:  Regis  Toomey— A  very 
good  action  picture. — Bert  Silver,  Silver  Family  Thea- 
tre, Greenville,  Mich. 

Paramount 

THE  BIG  BROADCAST:  Radio  stars— Best  audi- 
ence picture  on  the  market.  Pleased  100%  here. 
One  of  the  best  mid-week  drawing  cards  for  months. 
Patrons  asked  when  we'd  get  another  one  like  it. 
Played  Dec.  8-9.— Charles  Born,  Elks  Theatre,  Pres- 
cott, Ariz.    General  patronage. 

THE  BIG  BROADCAST:  Radio  stars— Very  good 
and  it  will  draw  the  radio  fans.  Some  beautiful 
music  and  a  high  quality  picture.  I  still  insist  that 
some  good  musicals  would  make  money.  The  small 
town  folks  want  them  even  if  the  large  situations 
don't,  but  some  smart  producer  will  make  one  and  it 
is  my  opinion  that  the  one  to  do  it  will  clean  up.  Para- 
mount did  not  know  their  popular  radio  stars  on  this 
one.  They  left  one  of  the  best  bets  with  a  small  part 
and  that  is  Arthur  Tracy,  the  street  singer,  that 
has  a  big  following  on  the  radio.  Played  Jan.  1-2. 
Running  time,  70  minutes. — A.  E.  Hancock,  Columbia 
Theatre,  Columbia  City,  Ind.    Small  town  patronage. 

THE    BIG    BROADCAST:     Stuart    Erwin,  Bing 


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Crosby— Boy  this  is  sure  real  entertainment.  Will 
bring  business  to  any  box  office.  A  sure  bet,  but 
we  ran  into  muddy  roads.  Played  Dec.  25-26.  Run- 
ning time,  80  minutes.— J.  E.  Courter,  Courter  Theatre, 
Gallatin,  Mo.    Fair  patronage. 

BILLION  DOLLAR  SCANDAL:  Robert  Arm- 
strong, Carole  Lombard,  Ji  mmy  Gleason — Better  pic- 
ture than  was  expected.  Pleased  our  customers. 
Paramounts  have  been  good  this  season.— J.  Glenn 
Caldwell,  Princes  Theatre,  Aurora,  Mo.  Small  town 
patronage. 

BLONDE  VENUS:  Marlene  Dietrich— I  thought  it 
a  good  picture  but  people  didn't  as  they  stayed  away. 
— R.  L.  Nowell,  Cherokee  Theatre,  Monroe,  Ga.  Small 
town  patronage. 

BLONDE  VENUS:  Marlene  Dietrich— A  great 
picture  but  no  draw  here.  Dietrich  and  Marshall  do 
some  wonderful  acting,  and  so  does  Dickie  Moore. 
Musical  background  very  good.  Weather  bad.  Played 
Dec.  15-16.  Running  time,  85  minutes.— Howard  B. 
Schuessler,  La  Fayette  Theatre,  La  Fayette,  Ala. 
Small  town  patronage. 

BLONDE  VENUS:  Marlene  Dietrich  —  Well  re- 
ceived by  our  patrons  on  the  whole,  but  this  is  not 
this  star's  best  picture.  We  always  do  well  with  a 
Dietrich  picture  and  business  for  us  was  above  aver- 
age. Not  for  children  because  of  the  general  theme 
of  production.  Use  care  in  selecting  your  supporting 
program  of  shorts.  Played  Jan.  4-5.  Running  time, 
93  mmutes.— M.  R.  Harrington,  State  Theatre,  Port- 
land, Ore.    Family  patronage. 

DEVIL  AND  THE  DEEP:  Tallulah  Bankhead— 
Mediocre  picture  and  pleased  only  fairly  well.  Too 
heavy  for  our  patrons.  Poor  box  office.  Played  Jan. 
10-11-12.— Walter  Creal,  Beacon  Theatre,  Omaha, 
Neb.    Neighborhood  patronage. 

THE  DEVIL  IS  DRIVING:  Edmund  Lowe— A  pic- 
ture that  should  please.  Swell  photography  and  re- 
cording. Action  and  thrills  and  sobs.  Business  good. 
Played  Dec.  28.— Cecil  Ward  Roxy  Theatre,  Martins- 
ville, Va.    Small  town  patronage. 

EVENINGS  FOR  SALE:  Herbert  Marshall,  Sari 
Maritza— Did  not  draw  rental  on  this  one.  No  stars 
in  the  picture.  Just  trying,  to  make  some,  I  guess. — 
P.  S.  Jones,  Star  Theatre,  North  Brookfield,  Mass. 

EVENINGS  FOR  SALE:  Herbert  Marshall— Just 
so-so.  Just  the  kind  of  story  Ernst  Lubitsch  would 
make  a  hit  from.  Played  Jan.  3.  Running  time,  65 
minutes.— I.  W.  Rowley,  Ward  Theatre,  Pismo  Beach, 
Cal.    General  patronage. 

FAREWELL  TO'  ARMS:  Helen  Hayes,  Gary 
Cooper — Swell  acting  by  the  two  leading  stars  but 
failed  to  get  them  in.  Most  people  thought  it  was 
strictly  a  war  picture  and  refused  to  come.  It  will 
take  lots  of  work  to  put  it  over.  Played  Jan.  12-13. 
Running  time,  80  minutes. — R.  W.  Hickman,  Lyric 
Theatre,  Greenville,  111. 

HE  LEARNED  ABOUT  WOMEN:  Stuart  Erwin, 
Alison  Skipworth — A  refreshing  comedy  drama  that 
drew  the  chuckles.  While  not  big,  it  is  a  picture  you 
can  meet  and  laugh  with  the  patrons,  about  the  fool 
comedy  pulled.  Played  Jan.  10.  Running,  time,  67 
minutes.-;-H.  J.  Longaker,  Glenwood  Theatre,  Glen- 
wood,  Minn.    General  patronage. 

HERITAGE  OF  THE  DESERT:  Randolph  Scott— 
A  good  western  along  the  lines  of  all  Zane  Grey 
stories.  While  our  patrons  do  not  care  for  this  type 
of  picture  this  one  went  over  very  well.  Played  Jan. 
14.  Running  time,  58  minutes.— M.  R.  Harrington, 
State  Theatre,  Portland,  Ore.    Family  patronage. 

HERITAGE  OF  THE  DESERT:  Randolph  Scott- 
Fine  for  Saturday.    'Twas  the  night  before  Christmas 

so  you  know  how  business  was.  Running  time,  58 
minutes. — Mayme  P.  Musselman,  Princess  Theatre, 
Lincoln,  Kansas.    Small  town  patronage. 

HORSE  FEATHERS:  Four  Marx  Brothers— The 
laughs  are  fast  and  plentiful.  The  Marx  Brothers  are 
always  entertainment  when  it  comes  to  comedy  for 
those  who  can  thoroughly  enjoy  wisecracks  and  non- 
sense. The  harpist  and  pianist  alone  are  worth  any 
patron's  price  of  admission.  Played  Dec.  26-27-28. 
Running  time,  68  minutes. — G.  A.  'Troyer,  New  Lyric 
Theatre,  Rugby,  N.  D.    Small  town  patronage. 

HOT  SATURDAY:  Nancy  Carroll,  Gary  Grant- 
Nancy  Carroll  is  fine  in  this  one.  Not  much  for  the 
kids,  but  a  good  picture.  Played  Dec.  20-21.  Run- 
ning time,  73  minutes. — J.  E.  Courter,  Courter  Thea- 
tre, Gallatin,  Mo. 

HOT  SATURDAY:  Nancy  Carroll— Title  keeps 
them  away. — P.  S.  Jones,  Star  Theatre,  North  Brook- 
field, Mass. 

HOT  SATURDAY:  Gary  Grant,  Nancy  Carroll, 
Randolph  Scott,  Wm.  Collier,  Sr. — A  nice  little  pic- 
ture. Played  Jan.  14.— D.  E.  Fitton,  Lyric  Theatre, 
Harrison,  Ark.    Small  town  patronage. 

IF  I  HAD  A  MILLION:  All  star— My  patrons 
said  that  there  were  too  many  stories  in  this  one. 
Just  gets  interesting  when  we  start  another  story. — 
P.  S.  Jones,  Star  Theatre,  North  Brookfield,  Mass. 

IF  I  HAD  A  MILLION:  All  star— Play  this  any 
day  of  the  week  or  all  week.  Sort  of  answers  the  call 
for  something  different,  yet  it  will  please  even  the 
most  finicky.  Played  Jan.  1-2.  Running  time,  82 
minutes. — I.  W.  Rowley,  Ward  Theatre,  Pismo  Beach, 
Cal.    General  patronage. 


January    28.  1933 


MOTION    PICTURE  HERALD 


43 


LOVE  ME  TONIGHT:  Maurice  Chevalier— Good- 
bye Chevalier,  as  far  as  I'm  concerned.  You're  degid 
in  this  town— R.  L.  Nowell,  Cherokee  Theatre,  Mon- 
roe, Ga.    Small  town  patronage. 

LOVE  ME  TONIGHT:  Maurice  Chevalier, 
Jeanette  MacDx3nald— Very  good  picture  of  its  type. 
Some  thought  too  silly.  I  think  it  better  than  "One 
Hour  With  You."  Business  about  average.  Weather 
bad.  Played  Dec.  8-9.  Running  time,  90  minutes.— 
Howard  B.  Schuessler,  La  Fayette  Theatre,  La  Fay- 
ette, Ala.    Small  town  patronage. 

MADAME  BUTTERFLY:  Sylvia  Sidney,  Cary 
Grant— Excellent  in  every  respect  but  distinctly  a 
ladies'  picture.— Charles  Niles,  Niles  Theatre,  Ana- 
mosa,  Iowa. 

MADAME  BUTTERFLY:  Sylvia  Sidney,  Cary 
Grant— A  very  good  picture  and  should  please  most 
everyone  who  sees  it.  Business  Fair.  Played  Jan. 
11-12.— Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va. 
Small  town  patronage. 

MADISON  SQUARE  GARDEN:  Jack  Oakie— A 
good  sports  story.  Plenty  of  oldtimers  introduced 
and  with  Warren  Hymer  and  Oakie  going  good  we 
heard  a  number  of  laughs.  Runnmg  time,  74  mm- 
utes.— Mayme  P.  Musselman,  Prmcess  Theatre,  Lin- 
coln, Kansas.    Small  town  patronage. 

MILLION  DOLLAR  LEGS:  Jack  Oakie,  W.  C. 
Fields,  Andy  Clyde,  Ben  Turpin,  Lyda  Roberti,  Hank 
Mann,  George  Barbier.  This  picture  is  plumb  non- 
sense but  my  patrons  liked  it  so  well  that  some  of 
them  stayed  to  see  it  over.  This  picture  drew  bet- 
ter than  average  but  was  played  Jan.  1-— W.  L. 
Stratton,  Challis  Theatre,  Challis,  Idaho.  Small  town 
patronage. 

MOVIE  CRAZY:  Harold  Lloyd,  Constance  Cum- 
mings — A  lot  of  my  patrons  like  Lloyd  and  some  of 
them  don't,  although  it  is  a  swell  picture  for  kids, 
and  will  get  the  business.  Played  Dec.  4-5.  Runmng 
time,  96  minutes.— J.  E.  Courter,  Courter  Theatre, 
Gallatin,  Mo.    Good  patronage. 

MOVIE  CRAZY:  Harold  Lloyd,  Constance  Cum- 
mings— Lloyd  has  lost  all  his  oldtime  draw  at  the 
B.  O.  Constance  Cummings  great.  Uoyd  had  better 
make  more  pictures  if  he  expects  to  draw  in  the  small 
towns.  Running  time,  90  minutes.— Howard  B. 
Schuessler,  La  Fayette  Theatre,  La  Fayette,  Ala. 
Small  town  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft— A  good 
picture  that  will  not  draw  unless  Raft  means  more 
to  you  than  me.— R.  L.  Nowell,  Cherokee  Theatre, 
Monroe,  Ga.    Small  town  patronage. 

NIGHT  AFTE^R  NIGHT:  George  Raft,  Constance 
Cummings— This  is  a  good  night  club  picture  and 
Geo.  Raft  is  hot  stuflf.  Patrons  like  him  fine.  Played 
Dec.  18-19.  Ruiming  time,  70  minutes.— J.  E.  Courter, 
Courter  Theatre,  Gallatin,  Mo.    Fair  patronage. 

NIGHT  OF  JUNE  13:  Clive  Brook,  lila  Lee, 
Charles  Ruggles— An  excellent  show  and  deserves  ex- 
tra advertising.  Running  time,  78  minutes.— H.  J. 
Longaker,  Glenwood  Theatre,  Glenwood,  Minn.  Gen- 
eral patronage. 

THE  PHANTOM  PRESIDENT:  Jimmy  Durante, 
George  M.  Cohan,  Claudette  Colbert— Diflferent  com- 
edy and  pleased  all  who  saw  it  but  failed  to  draw 
paying  business.  Played  Jan.  13-14.— Walter  Creal, 
Beacon  Theatre,  Omaha,  Neb.  Neighborhood  patron- 
age. 

ONE  HOUR  WITH  YOU:  Maurice  Chevalier, 
Jeanette  MacDonald— This  is  one  of  the  finest  enter- 
taining pictures  for  the  small  town  that  I  have  ever 
ran.  Sound,  photography  and  story  good.  Will  do 
better  than  average  business  in  most  cases.  Played 
Dec.  25.— W.  L.  Stratton,  Challis  Theatre,  Challis, 
Idaho.    Small  town  patronage. 

70,000  WITNESSES:  Phillips  Holmes,  Dorothy 
Jordan— Something  diflferent  in  football  pictures  worth 
any  exhibitor's  playdates  and  does  not  necessarily 
have  to  be  played  during  the  football  season.  Every- 
one liked  it.  Charles  Ruggles  very  good  as  the 
polluted  reporter.  Played  Dec.  29-30-31.  Running 
time,  70  minutes.— G.  A.  Troyer,  New  Lyric  Thea- 
tre, Rugby,  N.  D.    Small  town  patronage. 

70,000  WITNESSES:  Phillips  Holmes,  Dorothy 
Jordan— Very  good  football  story  with  an  exciting 
mystery  thrown  in  for  good  measure.  Drew  fair 
business.  Played  Jan.  1.— Walter  Creal,  Beacon 
Theatre,  Omaha,  Neb.    Neighborhood  patronage. 

TROUBLE  IN  PARADISE:  Herbert  Marshall— 
Another  good  picture  gone  wrong.  Couldn't  get  'em 
in  but  those  who  saw  it  were  pleased.— R.  L.  Nowell, 
Cherokee  Theatre,  Mnroe,  Ga.    Small  town  patronage. 

TROUBLE  IN  PARADISE:  Miriam  Hopkins,  Kay 
Francis — A  good  program  picture.  Don't  expect  too 
much  and  you  will  be  pleased  with  it.  It  drew  fairly 
well.  Audience  seemed  to  like  it  as  there  was  some 
laughs  also  compliments.  Played  Jan.  5-6.— Cecil 
Ward,  Roxy  Theatre,  Martinsville,  Va.  Small  town 
patronage. 

UNDER  COVER  MAN:  George  Raft— Played  on 
Saturday  instead  of  western  and  did  about  as  well. 
Good  action  picture.  R.  L.  Nowell,  Cherokee  Theatre, 
Monroe,  Ga.    Small  town  patronage. 


WHO  SENT  IN 
THESE  REPORTS? 

Help!  Help!  A  contributor  to  the 
department  sent  in  a  typewritten 
sheet  of  reports  {good  idea,  by  the 
way,  to  typewrite  them  if  you  man- 
ipulate one  of  those  things)  but  was 
in  such  commendable  hurry  to  get 
them  to  his  fellow-exhibitors  that  he 
didn't  sign  the  page.  The  features 
reported  on  are  "Old  Dark  House" 
and  "Trouble  in  Paradise";  the  shorts, 
"Lights  Out,"  "Modern  Cinderella" 
and  "Betty  Boop,  M.D." 

Will  you  send  your  name,  Mr. 
WTPDFM} 


UNDER  COVER  MAN:  George  Raft,  Nancy 
Carroll — Now  here's  one  to  hold  them.  This  Raft 
and  Roscoe  Karns  combination  click,  the  story  of 
gangster  type  is  a  dandy  and  directed  to  a  "T."  One 
can  advertise  this  fully  as  big  as  for  any  gang  story 
issued  in  the  last  two  years.  Played  Dec.  26-27. — 
H.  J.  Longaker,  Glenwood  Theatre,  Glenwood,  Mijin. 
General  patronage. 

VANISHING  FRONTIER:  John  Mack  Brown, 
Evalyn  Knapp,  Zazu  Pitts— Here  is  a  fine  western 
style  picture  that  is  good  for  any  night.  Played  it 
on  a  Saturday  night  and  drew  a  packed  house,  pleased 
everyone. — W.  L.  Stratton,  Challis  Theatre,  Challis, 
Idaho.    Small  town  patronage. 

WILD  HORSE  MESA:  Randolph  Scott,  Sally 
Blane — Fine  for  Saturday  and  has  Zane  Grey's  name 
to  advertise. — Charles  Niles,  Niles  Theatres,  Anamosa, 
Iowa. 

RKO 

BEYOND  THE  ROCKIES:  Tom  Keene— A  dandy 
western  that  you  can  boost.  Best  we  have  played 
for  some  time.  Tell  them  you  have  a  special  good 
western. — William  Thatcher,  Royal  Theatre,  Salina, 
Kansas.    Small  town  patronage. 

BEYOND  THE  ROCKIES:  Tom  Keene,  Rochelle 
Hudson — A  good  western.  The  males  came.  Females 
stayed  away. — P.  S.  Jones,  Star  Theatre,  North  Brook- 
field,  Mass. 

BILL  OF  DIVORCEMENT:  John  Barrymore, 
Billie  Burke. — A  triumph  for  everyone  connected  with 
the  making  of  this  picture.  Barrymore  has  never 
been  finer  and  Burke  is  splendid.  Katherine  Hepburn 
is  a  real  find.  If  your  patrons  like  heavy  drama  and 
appreciate  really  splendid  acting  then  step  on  this 
one  plenty,  for  it  will  satisfy.  Suggest  you  see  pic- 
ture if  possible  before  setting  dates  and  planning  ad- 
vertising campaign.  Business  fine.  Played  Jan.  11- 
12.  Running  time,  70  minutes. — M.  R.  Harrington, 
State  Theatre,  Portland,  Ore.    Family  patronage. 

BIRD  OF  PARADISE:  Dolores  Del  Rio,  Joel 
McCrea — A  beautiful  story  with  a  pleasing  setting. 
Must  be  "stepped  on"  to  bring  them  in  as  no  one 
knows  anything,  about  stage  hits  and  successes  out  in 
this  country.  There  is  one  distasteful  scene  in  the 
latter  part  of  the  picture  that  is  unnecessary  and 
should  be  taken  out  where  Del  Rio  sucks  an  orange 
and  transfers  the  juice  from  her  mouth  into  McCrea's 
to  quench  his  thirst  while  he  is  unconscious.  Played 
Dec.  12-13-14.  Running  time,  80  minutes. — G.  A. 
Troyer,  New  Lyric  Theatre,  Rugby,  N.  D.  Small 
town  patronage. 

CARNIVAL  BOAT:  Bill  Boyd— Just  a  crackerjack 
action  picture  that  will  please  everyone.  Plenty  of 
thrills  and  the  scenery  in  the  logging  camp_  is  very 
good.  Business  fair. — W.  L.  Stratton,  Challis  Thea- 
tre, Challis,  Idaho.    Small  town  patronage. 

COME  ON  DANGER:  Tom  Keene— This  one  drew 
well  considering  that  this  was  our  first  picture  with 
this  star.  Pleased  the  Saturday  night  fans  and  I  be- 
lieve that  Tom  Keene  will  be  a  popular  Western  Star 
later  on.  This  is  an  extra  good  western  story.  Played 
Jan.  7.  Running  time,  60  minutes. — S.  M.  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city 
patronage. 

THE  CONQUERORS:  Richard  Dix,  Ann  Harding 
— This  is  a  wonderful  picture.  One  of  the  best  we 
have  played  of  this  type.  Stars  great.  Story  big  and 
educational  to  this  generation.  They  all  should  see 
it. — Bert  Silver,  Silver  Family  Theatre,  Greenville, 
Mich. 

THE  CONQUERERS:  Richard  Dix,  Ann  Harding 
— An  epic  starting  with  the  panic  of  the  70's  and 
bringing  conditions  to  the  present  moment,  almost. 
With  the  historical  value  was  woven  a  clean  romance, 
with  comedy  and  action  nicely  intermingled  with 
everyday  tragedies  of  life.  As  near  a  100  per  center 
as  we  could  ask  for.  Pleased  100  per  cent,  too,  but 
did  not  draw  as  it  deserved.  Played  Jan.  15-16.— 
P.  G.  Estee,  S.  T.  Theatre,  Parker,  S.  D.  Small 
town  patronage. 


GIRL  CRAZY:  Wheeler  and  Woolsey,  Dorotny 
Lee,  Mitzi  Green,  Eddie  Quillan — Here  is  a  sure  fire 
picture  for  the  small  town.  Wheeler  and  Woolsey 
give  a  remarkable  performance  and  are  ably  sup- 
ported with  good  musical  background.  Drew  good 
business  both  nights  on  this  one.— W.  L.  Stratton, 
Challis  Theatre,  Challis,  Idaho.    Small  town  patronage. 

HALF  NAKED  TRUTH:  Lee  Tracy,  Lupe 
Velez — Made  a  last  minute  switch  and  put  this  one 
on  Sunday  in  place  of  another  that  was  not  so  good. 
Mighty  glad  I  switched  for  this  one  sure  pleased. 
Story  based  on  the  life  of  the  late  Harry  Reichenbach, 
the  greatest  publicity  man  since  the  days  of  P.  T. 
Barnura.  And  does  Tracy  put  it  over?  I'll  say  he 
does.  Shure,  it's  hokum  with  plenty  of  "ruff"  cracks 
but  women  "muffed"  most  of  the  ruff  ones.  How- 
ever, the  men  fielded  'em  clean  and  it  brought  lots 
of  belly-laffs  and  that's  what  they  want.  Lupe  Velez 
and  Gene  Pallette  were  great  in  their  parts.  Played 
Jan.  15-16. — Joe  Hewitt,  Lincoln  Theatre,  Robinson, 
111.    Mixed  patronage. 

IS  MY  FACE  RED  7:  Helen  Twelvetrees,  Ricardo 
Cortez — A  good  story  and  brought  them  in. — P.  S. 
Jones,  Star  Theatre,  North  Brookfield,  Mass. 

IS  MY  FACE  RED:  Ricardo  Cortez— Absolutely 
no  drawing  power  for  us — although  we  personally 
thought  it  a  very  good  picture.  Played  Dec.  16-17-18. 
Running  time,  67  minutes. — A.  N.  Miles,  Eminence 
Theatre,  Eminence,  Ky.    Small  town  patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green— This 
one  drew  the  kids  and  they  brought  their  parents. 
Result  we  had  two  days  of  good  business  and  a 
pleasing  little  picture.  We  gave  each  child  attending 
the  show  matinee  or  night  one  of  the  Little  Orphan 
Annie  Candy  Bars.  These  cost  us  seventy-five  cents 
per  hundred  from  our  local  candy  jobber.  Would  ad- 
vise every  one  to  use  this  candy  bar  with  picture 
and  to  be  sure  that  they  have  enough  on  hand  for 
each  child  that  purchases  a  ticket,  for  you  will  be 
surprised  how  many  kids  will  attend  this  show. 
Played  Jan.  4-5.  Running  time,  70  minutes.— S.  M. 
Farrar,  Orpheum  ITieatre,  Harrisburg,  111.  Small  city 
patronage. 

MEN  OF  AMERICA:  Bill  Boyd— Great  action 
picture  for  Saturday.— Charles  Niles,  Niles  Theatre, 
."Knamosa,  Iowa. 

PHANTOM  OF  CRESTWOOD:  Ricardo  Cortez, 
Karen  Morley — Just  a  program  mystery  story,  deliv- 
ered as  a  super-special.    Overated  100%  and  a  big 

disappointment  to  us  as  well  as  a  heavy  loss.  Played 
Dec.  25-26.— Walter  Creal,  Beacon  Theatre,  Omaha, 
Neb.    Neighborhood  patronage. 

ROAR  OF  THE  DRAGON:  Richard  Dix,  Gwili 
Andre — In  spite  of  the  reports  that  this  picture  was 
poor  I  found  the  sound  and  photography  excellent. 
The  picture  pleased  everyone  and  I  did  about  double 
ordinary  business.  Lots  of  action  and  will  keep  your 
patrons  interested  from  start  to  finish.  Played  Dec. 
31.— W.  L.  Stratton,  Challis  Theatre,  Challis,  Idaho. 
Small  town  patronage. 

ROCKABYE:    Constance  Bennett— Average  picture 

to  a  shade  better  than  average  business  for  Sunday 
and  Monday.  Miss  Bennett  will  not  be  the  highest 
salaried  screen  lady  very  long  unless  her  producers 
dig  up  better  stories.  Played  Jan.  8-9.  Running 
time,  75  minutes.— P.  G.  Estee,  S.  T.  Theatre,  Parker, 
S.  D.    Small  town  patronage. 

STATES  ATTORNEY:  John  Barrymore,  Helen 
Twelvetrees — What  a  swell  picture.  A  perfect  cast 
and  pleased  100%.  Barrymore  superb.  A  bit  spicy  in 
spots,  not  exactly  for  kids.  Played  Jan.  14.  Running 
time.  80  minutes. — Frank  Sabin,  Majestic  Theatre, 
Eureka,  Mont. 

STRANGE  JUSTICE:  Marion  Marsh— Good  aver- 
age show  that  no  one  will  kick  on.  Okay  for  mid- 
week and  suitable  for  family  trade.  Did  not  draw 
average  business  probably  on  account  of  almost  zero 
weather.  Played  Jan.  11.— L.  V.  Bergtold,  Opera 
House  Theatre,  Kasson,  Minn.    Small  town  patronage. 

SYMPHONY  OF  SIX  MILLION:  Ricardo  Cortez, 
Irene  Dunne— This  is  a  very  good  picture  and  drew 
over  average.  Is  a  little  deep  for  the  average  small 
town.  Played  Dec.  23-24.— W.  L.  Stratton,  Chaljis 
Theatre,  Challis,  Idaho.    Small  town  patronage. 

WHAT  PRICE  HOLLYWOOD:  Constance  Bennett 
—Very  good  but  Bennett  has  no  drawing  power  here. 
Business  only  fair. — R.  L.  Nowell,  Cherokee  Theatre, 
Monroe,  Ga.    Small  town  patronage. 

YOUNG  BRIDE:  Helen  Twelvetrees— A  dandy 
picture.  Pleased  all.  Good  Sunday  picture. — William 
Thatcher,  Royal  Theatre,  Salina,  Kansas.  Small  town 
patronage. 

State  Rights 

THE  PASSION  PLAY:  German  cast— Members  of 
the  clergy  got  out  and  boosted  this  one.  Can't  rate 
its  value  as  entertainment  very  highly  but  as  a  re- 
ligious theme  there  were  no  complaints — and  not  much 
praise  either.  But  with  the  ministers  behind  it  there 
is  nothing  to  lose.  Played  Dec.  6.— Carl  Veseth,  Palace 
Theatre,  Malta,  Mont.    General  patronage. 

Tiffany 

LENA  RIVERS:  Charlotte  Henry,  Beryl  Mercer- 
Very  good  picture.  Patrons  liked  it.  First  good  in- 
dependent we  have  had.     Played  Jan.   5-6. — Alyce 


44 


MOTION    PICTURE  HERALD 


January    28.  1933 


Carnell,  Galewood  Theatre,  Grand  Rapids,  Mich. 
iSleighborhood  patronage. 

POCATELLO  KID:  Ken  May nard— Proved  a  good 
draw  for  us.  We  used  to  play  all  the  Maynards  on 
the  First  National  program  some  years  ago  and  I 
think  everybody  was  glad  to  see  Ken  and  Tarzan 
back  again.  This  pleased  very  well.  Played  Jan. 
6-7.  Running  time,  61  minutes. — A.  N.  Miles,  Emi- 
nence Theatre,  Eminence,  Ky.    Small  town  patronage. 

THOSE  WE  LOVE:  Mary  Astor— Good  enter- 
tainment. The  average  movie  fan  will  like  it  very 
much.  While  I  am  reporting  on  the  picture,  I  want 
to  recommend  that  every  small  town  exhibitor  buy 
"Lena  Rivers"  produced  by  this  company.  It  will 
make  you  a  lot  of  money.  Take  it  from  me,  buy 
"Lena  Rivers,"  advertise  it  big  and  you'll  be  sur- 
prised. Played  Jan.  6.— S.  H.  Rich,  Rich  Theatre, 
Montpelier,  Idaho.    Town  and  rural  patronage. 

United  Artists 

CONGRESS  DANCES:  Lilian  Harvey  —  Nothing 
fifty-fifty  about  this  film.  All  reports  were  that  it 
was  rotten  and  don't  blame  them.  Played  on  any 
date  but  Christmas  would  have  been  catastrophe  but 
the  dear  public  was  in  a  forgiving  mood  and  we  only 
got  razzberry  instead  of  the  ax.  When  I  advertise  a 
Liberty  four  star  picture  now,  I  close  the  show  and 
take  a  vacation.  Played  Dec.  25.  Running  time,  83 
minutes.— Carl  Veseth,  Palace  Theatre,  Malta,  Mont. 
General  patronage. 

MR.  ROBINSON  CRUSOE:  Douglas  Fairbanks- 
Took  a  flop  on  this.  R.  L.  Nowell,  Cherokee  Thea- 
tre, Monroe,  Ga.    Small  town  patronage. 

RAIN:  Joan  Crawford,  Walter  Huston— Will  get 
the  money  if  you  go  after  it.  Pleased  some,  others 
not.  However  would  advise  you  play  it. — Charles 
Niles.  Niles  Theatre,  Anamosa,  Iowa. 

RAIN:  Joan  Crawford— The  biggest  flop  I've  ever 
taken.  If  this  is  a  small  town  picture  then  I'm  a 
good  bricklayer. — R.  L.  Nowell,  Cherokee  Theatre, 
Monroe,  Ga.    Small  town  patronage. 

WHITE  ZOMBIE:  Bela  Lugosi— Terrible.— R.  L. 
Nowell,  Cherokee  Theatre,  Monroe,  Ga.  Small  town 
patronage. 

Universal 

AIR  MAIL:  Ralph  Bellamy— Well  liked.  Lots  of 
action.— C.  M.  Hartman,  Liberty  Theatre,  Carnegie, 
Okla.    Small  town  patronage. 

AIR  MAIL:  Pat  O'Brien— Best  air  film  since 
"Dirigible."  Step  out,  boys.  Running  time,  80  min- 
utes.—I.  W.  Rowley,  Ward  Theatre,  Pismo  Beach, 
Cal.    General  patronage. 

THE  ALL  AMERICAN:  Richard  Arlen,  Gloria 
Stuart — Good  picture  and  drew  the  men  folks  in.— 
P.  S.  Jones,  Star  Theatre,  North  Brookfield,  Mass. 

BACK  STREET:  Irene  Dunne,  John  Boles— A 
wonderful  picture  and  after  the  performance  that 
Dunne  put  through  in  this  role  of  the  back  street 
woman,  she  should  get  the  high  honors.  It  is  the 
most  finished  of  any  that  we  have  run  to  date.  Usu- 
ally it  is  not  the  type  of  picture  that  goes  over  very 
well  in  a  small  town,  but  thanks  to  Dunne  it  went 
over  with  a  bang.  She  has  made  a  name  for  herself 
as  far  as  our  audience  is  concerned.  They  lauded 
her  to  the  skies  when  they  exited.  Running  time, 
84  minutes. — A.  E.  Hancock,  Columbia  Theatre, 
Columbia  City,  Ind.    Small  town  patronage. 

BACK  STREET:  Irene  Dtinne,  John  Boles— a  high 
class  picture  that,  contrary  to  reports,  will  not  please 
100%.  A  very  sentimental  slow  moving  picture  that 
will  not  greatly  entertain  your  male  patrons.  For 
the  children  under  16  it  means  nothing.  However, 
most  of  the  ladies  will  rave  about  this  production  and 
for  me  it  did  about  20%  above  normal  receipts. 
Played  Dec.  31-Jan.  1.— L.  V.  Bergtold,  Opera  House 
Theatre,  Kasson,  Minn.    Small  town  patronage. 

BACK  STREET:  Irene  Dunne,  John  Boles— A  good 
drawer  for  my  town. — P.  S.  Jones,  Star  Theatre, 
North  Brookfield,  Mass. 

EAST  OF  BORNEO:  Charles  Bickford,  Rose  Ho- 
bart — Just  a  picture.  Lots  of  crocodiles,  animals,  ex- 
citement. Gruesome  in  spots.  Played  Jan.  7. — Frank 
Sabin,  Majestic  Theatre,  Eureka,  Mont.  Small  town 
patronage. 

FAST  COMPANIONS:  Tom  Brown— You  can 
boost  this  one.  Plenty  of  comedy.  Think  the  kid 
in  this  is  extra  good.  Play  it  with  the  kids.  Good  Fri- 
day and  Saturday  show.  You  can't  go  wrong  on 
this  one.  Not  much  at  the  box  office.  Tell  them 
it's  good. — William  Thatcher,  Royal  Theatre,  Salina, 
Kan.    Small  town  patronage. 

HIDDEN  GOLD:  Tom  Mix— Westerns  always 
draw  for  me.  This  Tom  Mix  puts  out  the  thrills  for 
the  kids.  Plenty  of  action  in  "Hidden  Gold."  Played 
Jan.  6-7.  Running  time,  58  minutes. — J.  E.  Courter, 
Courier  Theatre,  Gallatin,  Mo. 

LAW  AND  ORDER:  Walter  Huston,  Harry  Carey 
— Good  Western  that  had  the  Saturday  fans  on  edge 
of  seats.  Huston,  Carey  good  in  their  roles.  Abso- 
lutely void  of  love  interest.  Business  bad  account  of 
weather.  Played  Dec.  17.  Running  time.  67  minutes. 
— Howard  B.  Schuessler,  La  Fayette  Theatre,  La 
Fayette,  Ala.    Small  town  patronage. 

THE  MUMMY:  Boris  Karloff.  Zita  Johann— Nice 
work  by  stars,  direction  good,  and  pleased  two  very 


good  audiences  for  us  on  January  7  and  8.  Karloff 
is  certainly  making  a  reputation  for  himself.  Con- 
sidering the  times,  Universal  pictures  have  been  click- 
ing very  good  for  us  and  we  believe  their  product 
this  year,  or  at  least  so  far,  is  very  good  for  small 
towns. — C.  G.  Budd,  Rialto  Theatre,  Ajiiita,  Iowa. 

OKAY  AMERICA:  Lew  Ayres,  Maureen  O'Sulli- 
van — Just  fair.  Another  columnist  and  broadcasting 
story  that  passes  on  the  dirt.  One  of  the  old  vicious 
cycles.  Not  much  different  from  all  the  other  pic- 
tures of  this  type.  It  will  take  a  lot  of  selling  to 
get  them  in.  Carl  Laemmle  cannot  pat  himself  much 
on  the  back  on  this  one.  Running  time,  70  minutes. 
— A.  E.  Hancock,  Columbia  Theatre,  Columbia  City, 
Ind.    Small  town  patronage. 

OKAY  AMERICA:  Lew  Ayres,  Maureen  O'Sulli- 
van — A  good  picture  and  drew  well. — P.  S.  Jones, 
Star  Theatre,  North  Brookfield,  Mass. 

ONCE  IN  A  LIFETIME:  Jack  Oakie— Had  more 
squawks  on  this  than  anything  I  have  run  for  many 
months.  Too  much  gushing  dialogue.  After  reading 
several  poor  reports  I  tried  to  sub  a  last  year's  show 
for  this  but  couldn't  get  anything  I  wanted,  so  went 
through  with  it.  Business  was  way  above  average 
the  first  night  as  the  trailer  was  good  but  the  second 
night  was  very  poor.  Played  Jan.  7-8. — L.  V.  Berg- 
told, Opera  House  Theatre,  Kasson,  Minn.  Small 
town  patronage. 

ONCE  IN  A  LIFETIME:  Jack  Oakie— Absolutely 
the  poorest  picture  ever  made.  Should  have  pulled 
it  after  the  first  performance.  The  stage  play  was 
good  but  don't  let  'em  tell  you  the  picture  is  good. 
— R.  L.  Nowell,  Cherokee  Theatre,  Monroe,  Ga.  Small 
town  patronage. 

TEXAS  BAD  MAN:  Tom  Mix— Mix  and  Tony  back 
on  our  Saturdays  look  like  old  times.  Every  budding 
"Tom  Mix"  in  the  village  likes  these  little  westerns. 
Hope  Mix  changes  his  mind  about  quitting.  Played 
Jan.  7.  Running  time,  61  minutes. — Carl  Veseth, 
Palace  Theatre,  Malta,  Mont.     General  patronage. 

Warner  Bros. 

BIG  CITY  BLUES:  Joan  Blondell— A  mediocre 
program  picture.  Only  picture  from  this  firm  we  have 
not  liked.  Poor  business.  Played  Dec.  29-30. — Walter 
Creal,  Beacon  Theatre,  Omaha,  Neb.  Neighborhood 
patronage. 

BLESSED  EVENT:  Lee  Tracy— The  original  and 
by  far  away  the  best  of  the  newspaper  column  pic- 
tures. Can't  help  but  please  your  patrons.  The  ex- 
ploitation angles  are  unlimited  and  any  extra  adver- 
tising will  more  than  pay  for  itself  for  here's  the 
kind  of  a  show  that  makes  happy  patrons  and  box 
office.  Business  great  for  us.  Played  Jan.  13-14. 
Running  time,  84  minutes. — M.  R.  Harrington,  State 
Theatre,  Portland,  Ore.     Family  patronage. 

I  AM  A  FUGITIVE  FROM  A  CHAIN  GANG: 

Paul  Muni — Very  timely.  Played  it  Wednesday, 
Thursday  and  Friday  to  exceptional  business.  Every- 
body liked  it. — Charles  Niles,  Niles  Theatre,  Anamosa, 
Iowa. 

ONE  WAY  PASSAGE:  William  Powell,  Kay 
Francis — A  mighty  fine  piece  of  entertainment.  We 
believe  the  work  of  Frank  McHugh  and  Aline  Mac- 
Mahon  was  up  with  the  two  stars,  and  McHugh  gave 
our  patrons  many  good  laughs.  Drew  better  with 
the  younger  folks  than  the  older.  This  picture  should 
please  any  audience.  Played  Jan.  14-15.  Running 
time,  68  minutes. — C.  G.  Budd,  Rialto  Theatre,  Anita, 
Iowa. 

THE  PURCHASE  PRICE:  Barbara  Stanwyck, 
George  Brent — A  picture  of  the  type  of  "So  Big," 
only  this  time  they  raise  wheat  instead  of  cabbage. 
It  seemed  to  please  our  crowd  and  drew  better  than 
average  business.  Would  not  run  it  on  the  night 
on  which  best  pictures  were  booked,  as  it's  only  a 
program  picture  and  rather  raw  in  spots.  Played 
Jan.  6.  Running  time,  68  minutes. — S.  M.  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city  patron- 
age. 

STRANGER  IN  TOWN:  Chic  Sale— Fine  picture. 
Good  entertainment  for  everyone.  Drew  them  in. 
Sale  has  drawing  power  here.  Played  Dec.  29-30. — 
Alyce  Carnell,  Galewood  Theatre,  Grand  Rapids, 
Mich.    Neighborhood  patronage. 

SUCCESSFUL  CALAMITY:  George  Arliss— We 
will  perhaps  never  run  a  better  picture  than  this  one, 
or  one  that  will  please  our  patrons  better,  that  is, 
those  few  who  saw  it.  For  we  must  report  that  this 
fine  example  of  clean  entertainment  drew  the  poorest 
Wednesday  and  Thursday  business  we  have  done  in 
months.  When  you  play  this  one  try  and  get  behind 
it  with  some  kind  of  advertising  that  will  get  them 
out,  for  once  they  get  in  the  theatre  they  are  sure 
to  like  the  show.  Running  time,  72  minutes. — S.  M. 
Farrar,  Orpheum  Theatre,  Harrisburg,  111.  Small 
city  patronage. 

World  Wide 

COME  ON,  TARZAN:  Ken  Maynard— A  rough 
and  rowdy  western.  Kind  they  like  here._  This  star 
is  getting  better  every  time  we  play  him,  at  the 
box  office  and  with  the  public  too.  Business  good, 
played  Jan.  7.  Running  time,  61  minutes. — Cecil 
Ward,  Roxy  Theatre,  Martinsville,  Va.  Small  town 
patronage. 

THE  CROOKED  CIRCLE:  Ben  Lyon,  Zasu  Pitts 
— Very  good  mystery  comedy.  Afforded  -us  an  ideal 
subject  for  New  Year's  eve  midnight  show  and  pa- 
trons laughed  long  and  loud.    Business  .good.  Played 


Dec.  31-Jan.  1. — Walter  Creal,  Beacon  Theatre,  Oma- 
ha, Neb.    Neighborhood  patronage. 

HOTEL  CONTINENTAL  Peggy  Shannon  — An 
interesting  little  picture  that  pleased  but  did  not  draw. 
In  fact  it  estabUshed  a  new  low  for  Monday  and 
Tuesday  dates.  Played  Dec.  19-20.  Running  time, 
71  minutes. — A.  N.  Miles,  Eminence  Theatre,  Emi- 
nence, Ky.    Small  town  patronage. 

MAN  CALLED  BACK:  Doris  Kenyon,  Conrad 
Nagel — A  very  good  picture.  Stars  extra  good.  Busi- 
ness very  poor  but  satisfied  all  we  got.— Bert  Silver, 
Silver  Family  Theatre,  Greenville,  Mich. 

THOSE  WE  LOVE:  Mary  Astor— No  drawing  pow- 
er at  all  for  us.  Fair  little  picture  that  might  have 
gotten  by  with  a  serial.  Played  Jan.  3-4.  Running 
time,  68  minutes. — A.  N.  Miles,  Eminence  Theatre, 
Eminence,  Ky.    Small  town  patronage. 

Short  Features 
Columbia 

BIRTHDAY  PARTY:  This  is  a  reissue  of  an  old 
Mickey  Mouse  and  is  rather  good. — A.  N.  Miles, 
Eminence  Theatre,  E'minence,  Ky.  Small  town  pa- 
tronage. 

CURIOS-TRAVELOGUES-CARTOONS:     All  are 

very  good  1-reel  subjects. — Bert  Silver,  Silver  Family 
Tlieatre,   Greenville,  Mich. 

Lu\MBS  GAMBOLS  No.  3:  Another  good  two-reel 
subject  with  excellent  music.  Eliminate  the  last  act, 
a  French  farce. — Charles  Niles  Niles  Theatres,  Ana- 
mosa, Iowa. 

Educational 

ALASKA  LOVE:  Couldn't  say  much  for  this.  Just 
two  reels  of  tragedy. — Mayme  P.  Musselman,  Prin- 
cess Theatre,  Lincoln,  Kansas.    Small  town  patronage. 

ANYBODY'S  GOAT:  Good  comedy.  One  reel.— 
A.  N.  Miles,  Eminence  ITheatre,  Erainance,  Ky. 
Small  town  patronage. 

BIG  FLASH:    Harry  Langdon— If  all  of  Langdon's 

new  comedies  are  as  good  as  this  one,  we  certainly 
want  them.  This  is  one  of  the  best  two-reel  come- 
dies ever  on  our  screen.  Running  time,  20  minutes. 
— A.  N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small  town  patronage. 

THE  CANNON  BALL:  Andy  Clyde— Don't  miss 
running  this.  It's  a  knock  out.  All  the  kids  and 
most  of  the  grownups  stayed  to  see  it  the  second 
time.  Two  reels. — ^A.  N.  Miles,  Eminence  Theatre, 
Eminence,  Ky.    Small  town  patronage. 

CHINA:  Poor  cartoon. — A.  N.  Miles,  Eminence 
Theatre,  Eminence,  Ky.    Small  town  patronage. 

FALSE  IMPRESSIONS:  Lloyd  Hamilton,  Majorie 
Beebe — Good  for  some  laughs  in  the  typical  Sennett 
style.  Running  time,  20  minutes. — M.  R.  Harrington, 
State  Theatre,   Portland,  Ore.     Family  patronage. 

JINGLE  BELLS:  A  good  Terry  toon.  One  reel. 
— A.  N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small  town  patronage. 

THE  LORELEI:  Terry  toon  —  Only  fair  — A.  N. 
Miles,  Eminence  Theatre,  Eminence,  Ky.  Small  town 
patronage. 

ONE  MORE  CHANCE:  Bing  Crosby— All  you 
want  in  a  comedy  plus  Sing's  singing.  Two  reels. 
— A.  N.  Miles,  Eminence  Theatre,  Ky.  Small  town 
patronage. 

SHOPPING  WITH  WIFIE:  Andy  Clyde— 'Very 
much  enjoyed  by  everyone.  Well  worth  nmning. 
Running  time,  18  minutes. — A.  N.  Miles,  Eminence 
Theatre,  Eminence,  Ky.    Small  town  patronage. 

TORCHY  ROLLS  HIS  OWN:  Ray  Cook— Just 
about  as  poor  as  they  come.  That's  all  I  can  say 
about  it.  Not  worth  running.  No  laughs  and  not 
much  action.  A.  E.  Hancock,  Columbia  ITieatre, 
Columbia  City,  Ind.     Small  town  patronage. 

Fox 

MAGIC  CARPET:  One  of  the  best  of  1-reel  sub- 
jects. Running  time,  1  reel. — Bert  Silver,  Silver  Fam- 
ily Tlieatre,  Greenville,  Mich. 

SILVER  SPRINGS:  Magic  Carpet— These  shorts 
not  so  good,  synchronized  only.  People  are  used  to 
an  announcer  in  other  shorts  of  this  nature  and  with- 
out this  they  just  do  not  register. — D.  E.  Fitton, 
Lyric  Theatre,  Harrison,  Ark.  Small  town  patron- 
age. 

Metro-Goldwyn-Mayer 

A  LAD  AN'  A  LAMP:  Our  Gang— This  is  the 
best  Our  Gang  comedy  we  have  played  in  a  good 
while.— Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va. 
Small  town  patronage. 

BARBADOS  AND  TRINIDAD:  Fitzpatrick  Trav- 
eltalks — Not  as  good  as  some  of  the  others. — D.  E. 
Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small  town 
patronage. 

FREE  WHEELING:  Our  Gang— The  rascals  are 
at  it  again  and  this  time  they  are.  Running  time, 
20  minutes.— Cecil  Ward,  Roxy  Theatre,  Martinsville, 
Va.    Small  town  patronage. 


January    28,  1933 


FROG  CARTOONS:  Flip  The  Frog— These  car- 
toons are  not  as  good  as  some  on  the  market,  but 
will  get  by  as  a  filler.  Sound  as  a  whole  not  up 
to  MGM's  standard.— Howard  B.  Schuessler,  La  Fay- 
ette Theatre,  La  Fayette,  Ala. 

MICROSCOPIC  MYSTERIES:  Oddity— Did  not 
go  at  all  with  ladies.  If  you  don't  please  them,  it's 
no  good.— D.  E.  Fitton,  Lyric  Theatre,  Harrison, 
Ark.    Small  town  patronage. 

MUSIC  LESSON:  Flip  the  Frog— Good  cartoon. 
— Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va.  Small 
town  patronage. 

THE  POOCH:  Our  Gang— One  of  the  best  Our 
Gang  comedies.  Spanky  and  Stymie  practically  steal 
it  from  the  other  youngsters.  Running  time:  20 
minutes. — Howard  B.  Schuessler,  La  Fayette  Theatre, 
I^a  Fayette,  Ala. 

SNOWBIRDS:  Ski  jumpers  and  very  good.  Got 
some  odd  effects  through  manipulating  the  camera. — 
Mayme  P.  Musselman,  Princess  Tlieatre,  Lincoln, 
Kansas.     Small  town  patronage. 

THE  SOILERS:  Zasu  Pitts,  Thelma  Todd  —  A 
scream,  better  than  their  usual  comedies.  Running 
time,  18  minutes.— Cecil  Ward,  Roxy  Theatre,  Mar- 
tinsville, Va.   Small  town  patronage. 

SEA  SPIDERS:  Pearl  divers  and  mighty  interest- 
ing. One  reel. — Mayme  P.  Musselman,  Princess  The- 
atre,  Lincoln,   Kansas.     Small   town  patronage. 

TAXI  FOR  TWO:  A  couple  of  nuts— Slapstick  and 
lots  of  it.  Some  said  funny.  Others  silly  but  it  is 
2-reel  comedy.  Running  time,  2  reels. — Bert  Silver, 
Silver  Family  Theatre,   Greenville,  Mich. 

WHAT  PRICE  TAXI:  Taxi  boys— Not  so  good. 
Rather  disappointed  in  their  performance.  A  few 
laughs,  heir  first  comedy  here.  Possibly  capable  of 
doing  better.  Running  time,  19  minutes. — G.  A. 
Troyer,  New  Lyric  Theatre,  Rugby,  N.  D.  Small 
town  patronage. 

YOUNG  IRONSIDES:  Charley  Chase^Not  as  good 
as  some  of  his  others.  Will  please  kiddies. — D.  E. 
Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small  town 
patronage. 

Paramount 

BETTY  HOOP  CARTOONS:  I  believe  these  car- 
toons are  getting  better  all  the  time.  My  patrons 
like  them  better  than  Mickey  Mouse,  and  I  am  run- 
ning both.  The  sound  on  these  cartoons  is  wonderful 
and  the  cartoon  is  original  and  clever.  Get  the 
Betty  Boop  and  Bimbo  buttons  and  give  them  to  the 
kids.  The  Bimbo  and  Betty  Boop  dolls  are  clever, 
and  worth  the  price  for  advertising. — S.  H.  Rich, 
Rich  Theatre,  Montpelier,  Idaho.  Town  and  rural 
patronage. 

BETTY  BOOP  FOR  PRESIDENT:  Betty  Boop— 
One  of  the  cleverest  cartoons  that  anybody  has  put 
out  any  time.  Set  it  in  for  around  March  4.  It  will 
make  a  hit.  Running  time,  10  minutes. — A.  N.  Miles, 
Eminence  Theatre,  Eminence,  Ky.  Small  town  pa- 
tronage. 

DOWN  ALONG  THE  SUGAR  CANE:    Had  a  lot 

of  fun  singing  this  because  everybody  knew  it.  One 
reel. — Mayme  P.  Musselman,  Princess  Theatre,  Lin- 
coln, Kansas.     Small  town  patronage. 

DINAH:  Mills  Brothers— Another  nice  Mills  Broth- 
ers' novelty.  However,  don't  think  it  quite  up  to 
their  first  one.  When  you  play  this  advertise  it. 
People  like  them  and  they  should  appeal.  Lots  of 
favorable  reaction  on  many  of  the  good  shorts. — Joe 
Hewitt,  Lincoln  Theatre,  Robinson,  111. 

STOPPING  THE  SHOW:  Betty  Boop  cartoon— 
These  are  always  good. — Cecil  Ward,  Roxy  Theatre, 
Martinsville,  Va.    Small  town  patronage. 

UP  POPS  THE  GHOST:  CTyde  Cook,  Mack  Swain 
— Good  comedy.  Lots  of  fun.  They'll  enjoy  it.  Run- 
ning time,  20  minutes. — G.  A.  Troyer,  New  Lyric 
Theatre,  Rugby,  N.  D.    Small  town  patronage. 

UPS  AND  DOWNS:  Betty  Boop— A  very  interest- 
ing cartoon. — Cecil  Ward,  Roxy  Theatre,  Martinsville, 
Va.    Small  town  patronage. 

WHAT  PRICE  AIR:  "Tom  Howard— Only  about 
fifty  per  cent  of  my  audience  appreciate  or  enjoy 
Howard.  Others  think  he  is  too  dumb  or  silly. 
Print  bad.  Running  time,  18  minutes. — Howard  B 
Schuessler,  La  Fayette  Theatre,  La  Fayette,  Ala. 


RKO 

BARNYARD  BUNK:  (Cartoon)— Extra  good.  Snap- 
py music  and  action.  Running  time,  7  minutes. — ^M. 
R.  Harrington,  State  Theatre,  Portland,  Ore.  Family 
patronage. 

CLARK  &  McCULLOUGH:  If  you  haven't  got 
these  comedies,  get  them  as  soon  as  possible.  Ad- 
vertise them  heavily  on  shows  where  you  have  to 
make  a  small  town  swallow  a  picture  made  to  please 
New  York  critics  instead  of  the  American  public. — 
Herman  J.  Brown,  Majestic  and  Adelaide  Theatres, 
Nampa,   Idaho.    Small   town  patronage. 

EASY  STREET:  Charlie  Chaplin— Opinion  divided 
on  this  Chaplin '  reissue.  Music  and  sound  effects 
were  good,  but  it  seems  that  the  fans  want  some 
talk. — L.  V.  Bergtold,  Opera  House  Theatre,  Kasson, 
Minn.   Small  town  patronage. 


MOTION    PICTURE  HERALD 


HERE'S  CHALLENGE, 
YOU  RHYMESTERS 

Gerald  Steifmtind,  of  the  H.  ^  S. 
Theatre,  Chandler,  Okla.,  has  made 
application  to  be  designated  "the  offi- 
cial poet"  of  "What  the  Picture  Did 
For  Me."  Moreover,  to  back  up  this 
application,  he  has  sent  us  a  sample  of 
his  ability,  and  asks  if  anyone  can  do 
any  better.  We  think  it's  pretty  hot 
stuff.  What  do  you  think? 
Now  gather  'round     Brothers,  this 

Dept.  has  risen, 
'Cause  Bill  reads  mine,  and  I  read 

his'n. 

It's  the  only  way  we  can  really  tell 
Just  what  pictures  makes  the  box- 
office  well. 


Seems  like  this  reporting,  boys. 
Brings  back  the  good  old  time  joys. 
Daddy  Jenkins  sure  rung  the  bell. 
And  brung  us  all  right  back  from 
h---! 


Come  on  now  you  poetasters,  and 
see  if  you  can  give  Gerald  a  run  for 
his  laurels.  Of  course  it's  taken  for 
granted  that  Jaysee  waives  his  own 
rights.  You  all  know  that  Jenkins 
wields  a  wicked  werse  himself. 


FARMERETTE:  Aesop  Fablt^One  of  the  best 
cartoons  yet,  and  by  far  the  most  original.  Sound 
splendid.  Running  time,  7  minutes. — Howard  B. 
Schuessler,  La  Fayette  Theatre,  La  Fayette,  Ala. 

THE  GOLF  CHUMP:  EUgar  Kennedy— Funny  in 
spots,  but  on  the  whole,  just  another  Kennedy  comedy 
and  they  are  all  the  same.  Running  time,  20  minutes. 
— M.  R.  Harrington,  State  Theatre,  Portland,  Ore. 
Family  patronage. 

JITTERS  THE  BUTLER:  Clark  and  McCullough 
in  a  riot  of  comedy.  Play  this  on  Sunday. — Charles 
Niles,  Niles  Theatre,  Anamosa,  Iowa. 

MICKEY'S  GOLDEN  RULE:  Kid  comedy.  Play 
this  one  strong  with  the  kids.  It's  an  extra  good 
comedy.  Everyone,  big  and  small,  fell  for  this  one. 
Two  reels. — ^William  Thatcher,  Royal  Theatre,  Salina, 
Kansas.    Small  town  patronage. 

MICKEY'S  HOLIDAY:  Good  Kid  comedy.— Wil- 
liam Thatcher,  Royal  Theatre,  Salina,  Kansas.  Small 
town  patronage. 

MICKEY'S  HOLIDAY:  Mickey  McGuire— A 
dandy  2-reel  subject.  So  many  comedies  are  flops. 
Running  time  18  minutes. — Frank  Sabin,  Majestic 
Theatre,  Eureka,  Mont. 

NIAGARA  FALl^:  Good,  clean  comedy.  Two 
reels. — William  Thatcher,  Royal  Theatre,  Salina, 
Kansas.    Small  town  patronage. 

PATHE  NEWS:  Have  run  Pathe  News  for  a  year 
and  find  it  very  satisfactory. — D.   E.   Fitton,  Lyric 

Theatre,  Harrison,  Ark.    Small  town  patronage. 

PATHE  NEWS:  I  sincerely  believe  that  this  reel 
is  the  best  news  on  the  market  today,  barring  none. 
Sound  and  photography  always  good.  I  use  one  issue 
a  week. — Howard  B.  Schuessler,  La  Fayette  Theatre, 
La  Fayette,  Ala. 

SINGAPORE:  A  very  good  travel  with  nothing 
particularly  new  presented,  but  interesting  to  most 
patrons.  Running  time,  10  minutes. — M.  R.  Harring- 
ton, State  Theatre,  Portland,  Ore.    Family  patronage. 

STONE  AGE  ERROR:  Aesop  Fable— Good  cartoon, 
sound  good,  clever  and  original.  Running  time,  7 
minutes. — Howard  B.  Schuessler,  La  Fayette  Theatre, 
La  Fayette,  Ala. 

STOUT  HEARTS  AND  WILLING  HANDS:  All 

star — Here's  a  darn  good  comedy.  Just  like  the  old- 
timers.  Very  different  than  the  usual  run  of  present 
day  hokum.  Almost  a  takeoff  from  Paramount's  skits 
of  oldtimers  in  their  Screen  Souvenirs,  Keystone  cops, 
a  villain,  a  gal,  the  farm  and  a  mortgage.  Running 
time,  20  minutes. — G.  A.  Troyer,  New  Lyric  Theatre, 
Rugby,  N.  D.    Small  town  patronage. 

VENICE  VAMPS:  Fables— One  of  the  best,  excel- 
lent.—D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 


45 


United  Artists 

BUGS  IN  LOVE:  Another  great  Silly  Symphony. 
Give  it  extra  billing. — Charles  Niles,  Niles  Thea.tre, 
Anamosa,  Iowa. 

THE  KLONDIKE  KID:  Mickey  Mouse— This  is  a 
very  funny  cartoon. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich. 

Universal 

THE  CROWD  SNORES:  Cartoon— All  of  the  Uni- 
versal shorts  have  been  very  good.  Running  time, 
1  reel. — Bert  Silver,  Silver  Family  Theatre,  Green- 
ville, Mich. 

THE  FINISHING  TOUCH:  Skeets  Gallagher, 
June  Clyde — One  of  the  best  and  funniest  comedies  in 
a  long  time.  Our  patrons  even  stopped  to  tell  us 
how  much  they  enjoyed  it.  Plenty  of  laughs.  Run- 
ning time,  20  minutes.— M.  E.  Harrington,  State 
Theatre,  Portland,  Ore.     Family  patronage. 

HESITATING  LOVE:  Louise  Fazenda,  Marie  Pre- 
vost — Two  reels  of  entertainment  that  will  please 
both  young  and  old.  A  comedy  you  should  play. 
Played  Jan.  7-8.— C.  G.  Budd,  Rialto  Theatre,  Anita, 
Iowa. 

HOLLYWOOD  HALFBACKS:  A  great  Saturday 
night  comedy. — Charles  Niles,  Niles  Theatre,  Ana- 
mosa, Iowa. 

MEET  THE  PRINCESS:  Slim  Summer viUe— Got 
the  laughs  but  they  cheated  me  out  of  about  fifty 
feet  of  the  ending  and  that  was  the  big  punch  so  it 
didn't  satisfy.  Two  reels. — Mayme  P.  Musselman, 
Princess  Theatre,  Lincoln,  Kansas.  Small  town 
patronage. 

SEA  SOLDIERS'  SWEETIES:  Slim  Summerville 
— A  great  comedy  that  brought  the  house  down. — 
Charles  Niles,  Niles  Theatre,  Anamosa,  Iowa. 

SEA  SOLDIERS'  SWEETIES:  Slim  Summerville 
— A  good  comedy  but  all  of  Universal's  comedies 
played  have  very  poor  sound.  Running  time,  19 
minutes. — G.  A.  Troyer,  New  Lyric  Theatre,  Rugby, 
N.  D.    Small  town  patronage. 

UNION  WAGES:  Louise  Fazenda— Plenty  of 
laughs,  and  though  the  action  gets  a  bit  rough  at 
times,  it  is  funny.  Running  time,  20  minutes. — M.  R. 
Harrington,  State  Theatre,  Portland,  Ore.  Family 
patronage. 

Warner- Vitaphone 

CROSBY,  COLOMBO  AND  VALLEE:  A  musical 
cartoon.  Running  time,  8  minutes. — Cecil  Ward, 
Roxy  Theatre,  Martinsville,  Va.  Small  town  patron- 
age. 

CROSBY,  COLOMBO  AND  VALLEE:  (Cartoon) 
— Better  than  average  and  has  quite  a  few  laughs. 
Running  time,  7  minutes. — M.  R.  Harrington,  State 
Theatre,  Portland,  Ore.    Family  patronage. 

HEUIE,  PRINCE:  Joe  Penner— A  good  2-reel  sub- 
ject. Running  time,  2  reels. — Bert  Silver,  Silver 
Family  Theatre,  Greenville,  Mich. 

TIP  TAP  TOE:  Hal  LeRoy,  Mitzi  Mayfair— Won- 
derful dancing  by  the  two  stars  in  this  clever  two- 
reel  subject.  Our  audiences  always  like  this  kind 
of  shorts.  Will  add  much  to  any  program.  Played 
Jan.  14-15.  Running  time,  20  minutes. — C.  G.  Budd, 
Rialto  Theatre,  Anita,  Iowa. 

TIP  TAP  TOE:  Mitzi  Mayfair,  Hal  LeRoy— Like 
most  all  Warner  musical  shorts,  this  one  was  a 
Whiz.  These  popular  kids  of  Ziegfeld's  Follies  sure 
shake  wicked  "dogs"  and  the  music  was  mighty  good 
too. — Joe  Hewitt,  Lincoln  Theatre,  Robinson,  111. 

YOU  CALL  IT  MADNESS:  Richy  Craig,  Jr.— A 
lot  of  nonsense,  but  good  for  laughs.  Best  for  mid- 
week as  lack  of  action  makes  it  uninteresting  for 
children.  Running  time,  18  minutes. — M.  R.  Harring- 
ton, State  Theatre,  Portland,  Ore.    Family  patronage. 

Serial 

LiGHTNING  WARRIOR:  Rin  Tin  Tin,  Jr.— Have 
played  half  of  this  and  think  it  is  as  good  as  any 
serial  I  have  had.  Sound  is  good  and  plenty  of 
action. — L.  V.  Bergtold,  Opera  House  Theatre,  Kas- 
son, Minn.    Small  town  patronage. 


Nat  Levine 

DEVIL  HORSE:  Harry  Carey,  Frankie  Dorre— A 
real  serial  that  has  cast,  story,  action  and  excellent 
photography  and  sound.  Our  print  is  new  and  we 
get  results  but  the  wild  horse  and  wild  boy  get  the 
business.  If  you  want  a  lot  of  fast  action,  buy  and 
book  this  one. — Mayme  P.  Musselman,  Princess 
Theatre,  Lincoln,  Kansas.    Small  town  patronage. 


RKO  Serial 

LAST  FRONTIER:  Creighton  Chaney— Has  not 
been  a  satisfactory  serial  to  date.  Repeat  too  much 
of  former  chapter  at  the  beginning.  Too  many  im- 
possible situations  and  not  enough  comedy. — 13.  E. 
Fitton,  Lyric  Theatre,  Harrison,  Ark. 


46 


MOTION    PICTURE  HERALD 


January    28.  1933 


M  E  E  T  ■  N  e  $ 


A  calendar  of  events  and  meeting  dates  of  exhibitor  and  production 
associations  and  other  non-commercial  organizations  in  the  industry. 


EAST 


JANUARY 

26 — ^Associated  Motion  Picture  Advertisers  of  New 
York:  Weekly  luncheon  and  forum,  at 
Sardi's,  West  44th  Street.  New  York.  Presi- 
dent, Hal  Horne;  Secretary,  Al  Sherman. 
16mm  Board  of  Trade:  Regular  luncheon  and 
meeting,  at  Hotel  Victoria,  New  York. 
President,  S.  P.  Foute;  Secretary,  A.  D.  V. 
Storey. 

MPTO  of  Eastern  Pa.,  So.  N.  J.  and  Del.: 
Weekly  meeting,  at  Philadelphia. 

Chicago  Cinema  Club:  Joint  meeting  with 
Chicago  section  of  SMPE,  at  Rockwell 
Street  plant  of  Bell  and  Howell,  Chicago. 
Secretary,  Burton  W.  Depue. 

28 — Warner  Club:  Ball  and  Dinner,  at  Hotel  Com- 
modore, Pershing  Square,  New  York. 

31 — New  York  Motion  Picture  Club:  Weekly  forum 
and  luncheon,  at  1560  Broadway,  New  York. 
President,  Lee  A.  Ochs;  Secretary,  Paul 
Sulick;  Manager,  George  Morris. 

FEBRUARY 

1 —  MPTO  of  Wisconsin  and  Upper  Michigan: 

Directors'  meeting,  at  536  West  Wisconsin 

Avenue,    Milwaukee.     President,    Fred  S. 

Meyer;  Secretary,  W.  L.  Ainsworth. 
MPTO  of  Wisconsin  and   Upper  Michigan: 

Board    meeting,    at   536   West  Wisconsin 

Avenue,    Milwaukee.     President,    Fred  S. 

Meyer;  Secretary,  W.  L.  Ainsworth. 
Allied  Theatres  of  Illinois:  Board  meeting,  at 

910    South    Michigan    Avenue,  Chicago. 

President,    Aaron    Saperstein;  Secretary, 

Harry  Lasker. 

2 —  Associated      Motion      Picture  Advertisers: 

Weekly  luncheon  and  forum,  at  Sardi's, 
West  44th  Street,  New  York.  President, 
Hal  Horne;  Secretary,  Al  Sherman. 

16  mm.  Board  of  Trade:  Semi-monthly  lunch- 
eon and  meeting,  at  Hotel  Victoria,  New 
York.  President,  G.  P.  Foute;  Secretary, 
A.  D.  V.  Storey. 

Allied  Theatres  of  Illinois:  General  meeting, 
at  Hotel  Congress,  Chicago.  President, 
Aaron  Saperstein;  Secretary,  Harry 
Lasker. 

3 —  MPTO  of  Western  Pennsylvania:  Board  meet- 

ing, at  425  Van  Braam  Street,  Pittsburgh. 
President,  William  R.  Wheat,  Jr.;  Secre- 
tary, Fred  J.  Herrington. 
National  Institute  of  Arts  and  Sciences: 
Annual  meeting,  at  Waldorf  Astoria  Hotel, 
New  York.  Motion  pictures  will  be  a 
subject. 

6— Associated  Assistant  Directors,  Local  18168: 

Board  meeting,  at  Room  506,  251  West 
42nd  Street,  New  York.  President,  Joseph 
H.  Nadel;  Secretary,  Walter  Sheridan. 

7— Allied  Theatres  of  Michigan:  Board  meeting, 

at  607  Fox  Building,  Detroit.  President, 
Glenn  A.  Cross;  Secretary.  John  E.  Niebes. 

8 —  ^Allied   Theatres  of  Illinois:   Board  meeting, 

at  910  South  Michigan  Avenue,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  Lasker. 

9 —  Associated      Motion     Picture  Advertisers: 

Weekly  luncheon  and  forum,  at  Sardi's, 
West  4th  Street,  New  York.  President,  Hal 
Horne;  Secretary,  Al  Sherman. 
9-10 — National  Board  of  Review:  Ninth  annual 
conference,  at  Hotel  Pennsylvania,  New 
York.    Director,  Wilton  Barrett. 


15 —  Allied  Theatres  of  Illinois:  Board  meeting,  at 

910  South  Michigan  Avenue,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  Lasker. 

16 —  Associated      Motion      Picture  Advertisers: 

Weekly  luncheon  and  forum,  at  Sardi's, 
West  44th  Street,  New  York.  President, 
Hal  Horne;  Secretary,  Al  Sherman. 

16  mm.  Board  of  Trade:  Semi-monthly  lunch- 
eon and  meeting,  at  Hotel  Victoria,  New 
York.  President,  G.  P.  Foute;  Secretary, 
A.  D.  V.  Storey. 

Lambs  Club:  Monthly  meeting  of  the  Council 
at  130  West  44th  Street.  Shepherd,  Frank 
Crumit. 

19 — Film  Forum:  Regular  meeting,  at  New  School 
for  Social  Research,  66  West  12th  St.,  New 
York.  Association's  headquarters,  125  West 
45th  St.  President,  Sidney  Howard;  Secre- 
tary, Margaret  Larkin. 

14 — Federated  Motion  Picture  Studio  Crafts: 
Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 
The  Wampas:  Weekly  meeting,  at  6700  Sun- 
set Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 
Allied  Theatre  Owners  of  California:  Monthly 
meeting,  at  1584  West  Washington  Boule- 
vard, Los  Angeles.  President,  G.  A. 
Metzger. 

Assistance  League:  Executive  Committee, 
monthly  meeting,  at  5604  DeLongpre  Ave- 
nue, Hollywood.  Managing  Director,  Mrs. 
Lee  Wray  Turner. 

14 —  Assistance  League:  Board  of  Directors,  weekly 

meeting,  at  5604  DeLongpre  Avenue, 
Hollywood.  Managing  Director,  Mrs.  Lee 
Wray  Turner. 

International  Brotherhood  of  Electrical 
Workers:  Weekly  meeting,  at  5402  Holly- 
wood Boulevard,  Hollywood.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speede. 

Motion  Picture  Operators  Union:  Monthly 
meeting,  at  1489  West  Washington  Boule- 
vard, Los  Angeles.  President,  Earl  C.  Ham- 
ilton; Secretary,  M.  J.  Sands. 

15— The  Breakfast  Club:  Weekly  meeting,  at  3213 

Riverside  Drive,  Los  Angeles.  President, 
Carl   Laemmie;  Manager,  Harold   B.  Link. 

233  Club:  Semi-monthly  meeting,  at  6735 
Yucca  Street,  Hollywood.  President,  Otto 
K.  Olesen;  Secretary,  Henry  Olesen. 

Brotherhood  of  Studio  Carpenters,  Local  946: 
Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E. 
Sparks. 

16 —  United  Scenic  Artists:  Monthly  meeting,  at> 

2560  North  Beachwood  Drive,  Hollywood. 
Executive  Officer,  William  B.  Cullen. 

17 —  International  Alliance  of  Theatre  Stage  Eno- 

ployees:  Board  of  Directors,  semi-monthly 
meeting,  at  6472  Santa  Monica  Boulevard, 
Hollywood.  Business  Representative,  Lew 
C.  G.  Blix. 

WEST 

JANUARY 

27 — International  Alliance  of  Theafrlcal  Stage  Em- 
ployees, Coast  Branch:  Directors'  semi- 
monthly meeting,  at  6472  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, Lew  C.  G.  Blix. 

30 — Motion  Picture  Make-Up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 


31 — Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 

Assistance  League:  Weekly  meeting,  at  5604 
DeLongpre  Avenue,  Hollywood.  Managing 
Director,  Mrs.  Lee  Wray  Turner. 

International  Brotherhood  of  Electrical 
Workers,  Studio  Branch:  Weekly  meeting,  at 
5402  Hollywood  Boulevard,  Hollywood. 
President,  H.  D.  Martin;  Secretary,  A.  P. 
Speede. 

Hollywood  Association  of  Foreign  Corre- 
spondents: Semi-monthly  meeting,  at  Hotel 
Christie,  6724  Hollywood  Boulevard.  Presi- 
dent, Joseph  B.  Polonsky. 

FEBRUARY 

I  —The  Breakfast  Club:  Weekly  meeting,  at  32^3 
Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmie;  Manager,  Harold  B.  Link. 

233  Club:  Semi-monthly  meeting,  at  6735 
Yucca  Street,  Hollywood.  President,  Otto 
K.  Olesen;  Secretary,  Henry  Otto. 

Brotherhood  of  Studio  Carpenters,  Local  94^: 
Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E. 
Sparks. 

2 — Independent  Motion  Picture  Producers  Asso- 
ciation: Monthly  meeting,  at  6001  Santa 
Monica  Boulevard,  Hollywood.  President, 
M.  H.  Hoffman;  Secretary,  Nat  Levine. 

6 —  Motion  Picture  Make-up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 
Assistant  Directors  Assoociation:  Semi- 
monthly meeting,  at  1605  Cahuenga  Boule- 
vard, Hollywood.  Executive  officer,  Richard 
L'Estrange. 

7 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 
Troupers,  Inc.:  Semi-monthly  meeting,  at  1642 
El  Centro  Avenue,  Hollywood.  President, 
Joseph  DeGrasse;  Secretary,  Adabelle 
Driver. 

The  Wampas:  Weekly  meeting,  at  6700  Sun- 
set Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

Assistance  League:  Board  of  Directors,  weekly 
meeting,  at  5604  DeLongpre  Avenue. 
Hollywood.  Managing  Director,  Mrs.  Lee 
Wray  Turner. 

International  Brotherhood  of  Electrical 
Workers:  Weekly  meeting,  at  5402  Holly- 
wood Boulevard,  Hollywood.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speede. 

Motion  Picture  Relief  Fund:  Monthly  meet- 
ing, at  5481  Santa  Monica  Boulevard, 
Hollywood.  Managing  Director,  Mrs.  Abra- 
ham Lehr. 

8— The  Breakfast  Club:  Weekly  meeting,  at  3213 

Riverside    Drive,    Los    Angeles.  President, 
Carl  Laemmie;  Manager,  Harold  B.  Link. 
Brotherhood  of  Studio  Carpenters,  Local  946: 

Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E. 
Sparks. 

13 — Motion  Picture  Make-up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 
The  Masquers  Club:  Monthly  meeting,  at 
1765  North  Sycamore  Avenue,  Hollywood. 
Harlequin,  Antonio  Moreno. 


January   28.    193  3 


ROUND   TABLE  CLUB 


47 


MANAGE 
ROUND  TA 

(Uin  international  association  of  showmen  meeting  weekly 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress 

CHARLES    E»    f  CHICK'')    LEWIS,    clki»iKmein   and  ediCoB^ 


OHIO  PERSONALITIES! 

WE  have  made  many  pilgrimages  into  the  field  dur- 
ing the  past  four  years  but  we  doubt  whether  any 
of  them  can  compare  with  the  trip  to  Ohio  last 
week  and  the  many  fine  showmen  we  encountered  on  this 
trip. 

Elsewhere  in  this  week's  issue  we  have  expressed  our- 
selves somewhat  frankly  on  the  subject  of  Nat  Holt's  RKO 
Ohio  Division.  Those  who  read  it  may  think  they  had  me 
in  a  smoke-screen.  Well,  if  that's  the  thought,  forget  It. 
Everything  we  said  was  exactly  how  we  felt  after  spend- 
ing five  of  the  most  Interesting  days  that  one  could  ever 
hope  to  spend  sizing  up  things  at  first  hand. 

Arriving  in  Cincinnati  before  noon  we  repaired  to  the 
divisional  offices  of  RKO  where  we  started  off  by  getting 
acquainted  with  the  home  office  crew.  Clem  Pope  was  our 
first  surprise  because  this  was  another  of  those  occasions 
where  we  had  painted  a  mental  picture  that  was  just  out 
of  tune.  Instead  of  a  thin,  middle  aged  man  we  found  a 
robust  (O.K.,  Clem?),  good  natured  young  chap  (as  years 
go)  and  a  thoroughly  capable  showman  who  can  bat  for 
Nat  Holt  whenever  business  takes  that  individual  into  the 
territory  or  to  the  wild  city  of  New  York. 

Having  admired  their  ads  for  several  years  it  was  only 
natural  that  we  should  want  to  see  who  was  responsible  for 
them.  E.  V.  Dinerman  seems  to  be  the  head  man  and  he 
is  ably  assisted  by  Ray  Milholland  in  charge  of  the  art 
department.  Seems  like  we  met  this  guy  Milholland  on 
our  coast  trip  several  years  ago  while  visiting  with  Frank 
Whitbeck.  Ray  has  some  sweet  newspaper  advertising  Ideas 
that  improve  by  the  time  they  go  to  the  engravers.  Jimmy 
Gridley  aids  him  in  this  work  as  does  Lou  Kozal;  and,  just 
in  case  you  don't  know  it,  Lou  seems  to  be  pretty  good 
at  creating  more  than  good  newspaper  advertising,  as  wit- 
ness that  pair  of  swell  looking  twins.  Send  us  the  recipe, 
Lou.  Thanks. 

By  the  time  the  clock  struck  twelve-thirty  everyone  of 
the  local  RKO  boys  were  in  the  office  and  we  met  them 
individually  and  collectively  until  we  adjourned  to  the  gor- 
geous Netherlands  Hotel,  and  what  a  hotel.  It  would  fit 
right  on  our  own  Waldorf  Astoria  site  without  anyone  notic- 
ing the  difference.  Up  to  a  private  dining  room  where 
we  gathered  around  an  Immense  table  to  pack  In  the  well- 
known  food.  (Poor  Nat's  expense  account  took  it  on  the 
chin  again.) 


Looking  back  on  this  friendly  and  pleasant  gathering  we 
are  prompted  to  compare  it  with  a  similar  gathering  not 
so  long  ago  when  we  accepted  another  circuit's  Invitation 
to  spend  a  day  with  their  outfit.  On  this  former  occasion 
there  was  a  noticeable  lack  of  esprit  de  corps;  the  men 
questioned  the  writer  concerning  other  divisions,  apparently 
not  too  well  satisfied  with  general  conditions  In  their  own. 

However,  this  WAS  different  and  we  enjoyed  every 
minute  with  the  crowd  which  Includes,  besides  Holt,  Cliff 
Boyd  of  the  Albee  Theatre  and  as  slick  a  showman  as 
one  would  care  to  meet  any  time.  Cliff  was  in  rare  good 
humor,  probably  due  to  the  standee  business  the  Albee 
was  doing  with  Gene  and  Glenn  of  radio  fame  in  the 
midwest.  In  these  days  anything  resembling  stand-out 
business  Is  nothing  short  of  a  miracle. 

Others  at  the  lunch  representing  the  CIncy  theatres 
were:  Bill  Hastings  of  the  Lyric,  Many  Shure  of  the  Palace, 
Harry  Schrieber  of  the  Grand,  Joe  Alexander  of  the 
Family  and  Joe  (Constable)  Goetz  of  the  Paramount  out 
In  Peebles  Corners.  From  the  office  we  also  noticed  these 
other  hungry  showmen;  M.  Whitman,  assistant  to  "Diney" 
Dinerman  and  Buddy  Winthrop,  in  charge  of  Cincinnati 
exploitation. 

Altogether,  the  RKO  men  in  this  town  were  by  far  the 
most  peppy  crew  we  had  met  in  some  time,  especially 
among  the  circuits.  They  were  entirely  free  from  that 
worried  "circuit"  look  that  seems  to  haunt  most  men  work- 
ing in  larger  outfits.  To  this  I  give  credit  to  Nat  Holt  for 
the  fine  organization  he  has  built  up  around  him  and  the 
hard  work  the  boys  themselves  are  doing  to  justify  Nat's 
faith  in  them. 

Before  taking  leave  of  Cincinnati  we  must  mention  one 
of  the  most  amusing  characters  we  have  met  in  a  long, 
long,  time.  He  Is  "Doc"  Woody  and  he  operates  the  UFA 
Theatre  In  that  city.  "Doc",  it  would  seem,  is  suffering 
from  an  acute  case  of  picture  shortage  but  manages  to 
keep  his  shootin'  gallery  running  nevertheless.  He  did  let 
us  in  on  one  of  his  gigantic  stunts  that.  If  worked  according 
to  description,  ought  to  bring  enough  customers  to  the 
UFA  to  keep  him  in  cigarette  money  for  months  to  come. 

He  has  booked  the  new  Technocracy  reel  and  made  a 
tie-up  with  the  Westinghouse  people  In  St.  Louis  for  the 
loan  of  Mr.  Televox,  that  eighth  wonder  mechanical  man 

{Contintfsd  on  following  page) 


48 


MOTION    PICTURE  HERALD 


January    28,  1933 


OHIO  PERSONALITIES! 


{Continued  from  preceding  page) 

who  can  do  most  anything  that  a  human 
can  do,  perhaps  a  wee  bit  better  than  us 
humans,  too.  In  addition  to  using  Mr.  Tele- 
vox  for  ballyhoo  purposes,  it  was  his  idea 
to  bring  the  mechanical  man  out  on  the 
stage  after  each  showing  of  the  Technoc- 
racy reel  and  march  him  to  the  center  of  the 
stage.  "Doc"  informed  us  that  the  talking 
arrangement  of  the  mechanical  man  is  done 
by  means  of  a  "gramaphone"  record.  So, 
he  was  going  to  have  a  special  record  made 
and  when  Mr.  Televox  was  before  the  audi- 
ence he  would  have  the  attendant  ask  the 
mechanical  man  what  he  thought  of  the  new 
Technocracy  idea  and  said  mechanical  man 
would  answer  with  a  long  and  healthy  rasp- 
berry. If  your  imagination  won't  stand  you 
in  good  stead  as  to  just  how  this  will  work 
we  recommend  you  to  "Doc"  himself  or 
even  Nat  Holt,  who  can  give  an  excellent 
demonstration.    Line  forms  on  the  right. 

DAYTON! 

In  this  swell  looking  city  we  had  the 
pleasure  of  meeting  Jim  Weed,  City  Man- 
ager and  one  of  the  real  old-timers  in  show- 
business.  Jim  can  "tell  you  when"  and, 
what's  more,  back  it  up  with  proof.  Little 
has  transpired  in  this  crazy  business  of  ours 
that  Weed  has  not  known  about.  He  looks 
after  the  Keith's  and  Colonial  Theatres  with 
the  latter  house  under  the  direct  supervision 
of  Round  Tabler  Millard  Blaettner,  a  show- 
man who  will  make  his  mark  unless  we 
miss  our  guess.  Blaettner  has  some  real 
money-making  ideas  and  knows  how  to  put 
them  into  effect.  The  way  he  tackled  the 
rural  trade  suggestion  advanced  by  Holt 
showed  that  he  appreciated  a  good  slant 
when  he  sensed  it. 

Eddie's  Scrapbook! 

Eddie  Yarbrough  looks  after  the  pub- 
licity and  advertising  for  this  city  and 
handed  us  one  of  the  big  surprises  of  the 
trip  when  we  went  through  his  scrapbook. 
At  first  we  had  him  sized  up  as  "just  an- 
other guy,"  but  we  admit  the  error  and 
apologize.  He  is  a  real  space  grabber  and 
can  prove  it  by  the  tremendous  amount  of 
linage  he  secures  day  in  and  day  out  for 
the  two  Dayton  houses. 

Eddie  had  some  real  pointers  to  offer  re- 
garding the  Round  Table  Club  and  its  pos- 
sible improvement  and  we  shall  certainly 
give  them  plenty  of  serious  consideration  in 
the  hopes  of  working  out  something  that  will 
please  him  as  well  as  all  other  publicity  men 
who  would  like  to  make  our  pages  more 
helpful  and  interesting. 

At  this  moment  he  is  putting  the  finishing 
touches  to  a  Spring  Fashion  Reel  idea  that 
will  be  described  in  more  detail  in  our  sec- 
tion within  the  next  week  or  two.  Sufiicient 
to  say  at  this  time  that  it  will  be  something 
well  worth  looking  into  and  trying  yourself. 
Thanks  for  the  dope,  Eddie,  and  don't  for- 
get your  promise  to  keep  in  touch  with  us. 

The  Sign  Shop! 

The  RKO  Dayton  Sing  Shop  is  another 
indication  of  Holt's  fine  organization.  Here 
is  a  small  crew  turning  out  unusually  fine 
work  and  functioning  like  a  big  city  shop 
in  every  detail.   Especially  interesting  was 


the  silk  stencil  idea  for  making  up  large 
quantities  of  the  same  style  lettering.  After 
the  stencil  has  been  made  they  can  turn 
out  signs  at  the  rate  of  about  three  a  min- 
ute in  as  many  colors  as  the  original  layout 
called  for.  The  idea  may  be  old,  but  we 
must  confess  that  it  was  brand  new  to  us 
and  we  marveled  at  the  efficiency  of  the  men 
in  this  shop. 

While  on  the  subject  of  sign  shops  we 
go  back  for  a  moment  to  the  Cincinnati  sit- 
uation where  contrary  to  general  circuit 
custom,  Holt  has  a  separate  sign  shop  for 
each  of  the  larger  theatres.  At  first  you 
may  condemn  this  idea  as  being  much  too 
extravagant,  but  intimate  association  with 
the  idea  will  soon  reveal  that  it  costs  not 
one  cent  more  than  the  usual  central  sign 
shop  and  has  the  more  important  advan- 
tage of  being  about  to  give  all  theatres 
sufficient  individuality  in  their  fronts  to 
make  it  even  more  worth  while. 

Competitive  Effort! 

Instead  of  a  chief  sign  man  trying  to 
think  up  six  different  fronts  for  six  differ- 
ent houses,  they  have  six  individual  men 
who  are  constantly  striving  to  outdo  the 
others  and  make  "their"  theatre  front  the 
best.  You  can  well  imagine  the  result  of 
this  idea  and  the  unusually  fine  looking 
fronts  that  RKO  is  giving  Cincinnati  with 
every  change  of  show.  We  heartily  recom- 
mend the  idea  in  place  of  the  Central  Sign 
shop.  Inject  some  new  and  novel  ideas  into 
your  theatre  fronts  and  get  away  from  that 


FRANKLIN.  TO  STUART, 

TO  HOLT. 

REAL  TEAMWORK! 

Engendering  a  feeling  of  perfect  harmony 
and  functioning  in  such  a  manner  that  they 
have  practically  eliminated  every  objection- 
able feature  generally  associated  with  cir- 
cuit operation,  the  RKO  executives  from 
the  home  office  right  through  to  the  house 
managers  are  giving  in  this  particular  divi- 
sion a  demonstration  of  how  a  circuit  can 
and  should  operate  so  as  to  gain  the 
maximum  in  results. 

Holt  has  often  raved  about  the  fine 
treatment  and  cooperation  accorded  him 
from  his  superiors,  H.  B.  Franklin  and 
Herschel  Stuart,  and,  in  turn,  passes  along 
the  same  treatment  and  cooperation  to 
everyone  of  the  boys  in  his  territory.  There 
is  a  complete  absence  of  boss  and  underling 
here.  Rather,  a  spirit  of  men  getting  to- 
gether and  pulling  for  a  common  good. 
How  well  they  succeed  can  be  judged  from 
their  being  in  the  black. 

Holt  respects  the  judgment  and  ability 
of  his  men  and  they  show  their  apprecia- 
tion by  working  with  him  one  hundred  per 
cent.  Which  is  as  it  should  be.  At  any 
rate,  the  three  days  spent  in  Holt's  company 
showed  me  that  RKO  had  found  a  way  to 
draw  the  teeth  out  of  circuit  operation  and 
put  their  men  on  a  footing  with  the  execu- 
tives of  their  company.  For  which  RKO  is 
to  be  congratulated  and  every  man 
fortunate  enough  to  be  one  of  this  re- 
markably fine  organization.  "CHICK" 


doggoned  sameness  which  is  generally  as- 
sociated with  one  shop  functioning. 

A  midnight  supper  with  all  of  the  local 

boys  completed  our  acquaintance  with  this 
city  and  after  a  much  needed  night's  rest 
we  were  off  early  the  next  morning  for  the 
next    stop    on    our    visiting  excursion. 

COLUMBUS! 

This  was  a  mighty  familiar  city  to  your 
humble  correspondent.  We've  been  in  and 
out  of  it  so  often  that  we  can  almost  claim 
it  for  our  home  town.  (We  said,  "almost.") 
At  any  rate,  it's  a  swell  town  and  one  of 
these  days  it  is  going  to  return  to  its  own 
as  a  gold-mine  for  theatres.  Right  now,  as 
may  be  expected,  it  is  going  through  the 
same  pains  and  aches  as  all  other  spots. 
But  the  theatres  are  ace  houses,  even  the 
independent  Neth  houses,  and  the  residents 
of  this  city  may  well  be  proud  of  the  many 
fine  playhouses  from  which  they  may  select 
their  entertainment. 

The  RKO  crew  in  this  town  is  made  up 
of  Horton  Kahn,  city  manager  and  directly 
supervising  the  big,  beautiful  Palace  The- 
atre. Lou  Hollet  looks  after  the  Majestic 
and  certainly  seems  to  be  doing  a  fine  job 
of  it.  Then,  they  have  Arden  Strang  on  the 
publicity  and  advertising  and  if  it  won't 
make  him  self-conscious  we  must  admit  that 
he's  the  type  we  like.  Quiet,  unassuming 
and  giving  one  the  feeling  that  he  may  not 
make  an  awful  lot  of  noise  about  it,  but 
will  get  his  share  of  what  he  started  after. 
From  what  we  hear,  this  description  suits 
him  admirably.  He  is  getting  some  fine 
newspaper  breaks  for  the  RKO  houses  in 
this  city  and  giving  them  good  representa- 
tion all  the  time. 

Coming  Soon! 

Kahn  has  started  one  of  the  most  novel 
gags  we  have  happened  across  in  some  time 
and  we  shall  give  it  to  you  in  full  detail 
within  the  next  few  weeks.  It  is  known  as 
"Studio  Preview  Night"  and  struck  us  as 
being  unusually  effective.  While  it  had  only 
been  worked  twice  up  to  the  time  of  our 
visit,  it  shows  definite  signs  of  building  up- 
to  real  big  money  proportions.  Watch  for 
the  dope  on  this  one,  boys ;  it  will  be  worth 
your  while. 

The  RKO  houses  in  this  city  also  are 
taking  on  that  "Franklin"  appearance  which 
we  commented  upon  so  often  in  chronicling' 
our  reactions  to  theatres  on  the  Pacific 
Coast  two  years  ago.  They  are  neat, 
smoothly  serviced  without  overdoing  it  and. 
function  like  any  well  run  theatre  should. 

A  Chat  With  Pete  Wood! 

Despite  limited  time  we  managed  to  run; 
across  the  street  and  visit  with  Pete  Wood, 
energetic  business  manager  of  the  M.  P. 
T.  O.  of  Ohio.  Pete,  as  always,  is  cham- 
pioning the  cause  of  the  independents  and! 
trying  his  best  to  lighten  their  burdens.  As 
in  many  other  spots,  Ohio  is  none  too  sweet 
for  the  independent,  but  from  all  indications, 
they  are  coming  back  into  their  own. 

More  about  Pete  and  Ohio  Persnalities  in; 
next  week's  issue,  when  we  will  cover  Akron,, 
Youngstown  and  Cleveland. 


^4an  Against 
Microbe" 


For  uncounted  centuries  Death  walked 
with  Mystery.  Health  was  a  matter  of 
magic  and  charms.  Disease  was  the  ill 
humor  of  spirits  and  devils,  and  pestilences 
were  the  wrath  of  the  gods.  The  span  of 
life  was  short  and  the  average  man  died 
in  his  real  youth. 

After  the  magicians,  the  soothsayers  and 
the  alchemists  came  the  beginnings  of 
science.  Just  three  hundred  years  ago 
a  clever  Dutchman,  a  lens  grinder,  fash- 
ioned a  crude  microscope  and  began  to 
look  into  things  in  an  unseen  world. 

The  past  had  prayed  for  miracles,  and 
now  Science  was  started  on  the  way  to- 
ward realizing  them.  The  greatest  drama 
in  the  history  of  all  mankind  began.  The 
story  has  been  recorded  for  the  screen 
in  an  absorbing  one  reel  picture  without 
advertising  —  and  propaganda  only  for 
health. 

Now  available  to  motion  picture  theatres. 
Address  inquiries  to: 


W  E  I 

AA  ETROPOLItAN 


FARE  DIVISION 
LIFE     INSURANCE  COMPANY 


ONE    MADISON    AVENUE,    NEW   YORK,  N .  Y. 


50 


MOTION    PICTURE  HERALD 


January    28.  1933 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


This  season  of 
the  year  ought 
to  be  a  most  ap- 
propriate time  to 
publish  the  cheer- 
ful cartoon  sug- 
gestion made  by 
C.  Fischer,  of  the 
Fischer  Film  Ex- 
change, Cincin- 
nati, which  Is  ex- 
pressed by  our 
able  cartoonist, 
Dick  Kirschbaum. 


Th£Ate(?^  amp 

other  ?lac^s> 


HERMAN  FURNISHES 
MORE  EVIDENCE  OF 
RANDFORCE  ARTISTRY 

More  evidence  of  the  excellent  work  done 
by  members  of  the  Randforce  Circuit, 
Brooklyn,  N.  Y.,  is  at  hand  in  the  form  of 
several  snap-shots  of  displays  recently  used 
by  Joe  Herman,  man- 
ager of  the  Glenwood 
Theatre. 

The  smaller  photo 
shows  a  display  used 
on  "Chandu,"  made  out 
of  a  three-sheet  and 
converted  into  a 
shadow-box.  A  flasher 
was  installed  inside  to 
bring  out  effects  of 
transparent  eyes  and 
letters. 

The  other  photo, 
showing  a  display  made 
for  "Life  Begins,"  was  worked  on  a  large 
velour  board,  with  two  life-size  baby  dolls 
on  the  sides.  The  blow-up  and  letters  were 
made  with  a  cutawl  from  compoboard. 

Other  snaps  at  hand  too  vague  for  re- 
production show  that  a  miniature  apart- 
ment house  of  compoboard,  with  windows 
made  by  cutawl,  backed  by  crepe  paper 
silhouettes,  was  made  for  "Blessed  Event." 
A  corner  lamp-post  was  made  out  of  a  coat- 
hanger,  with  three-sheet  cutout  on  same. 
A  display  for  "Big  City  Blues"  consisted  of 
cutout  heads  and  letters  of  a  three-sheet, 
decorated  with  cutout  music  notes  on 
compo. 

Thanks  to  Joe  for  letting  his  Club  know 
what's  going  on  in  showbusiness  out  in  this 
neck  of  the  big  borough.  Since  Monty  Mac- 


Levy  left  the  publicity  and  of  Randforce, 
news  of  what  the  many  managers  of  this 
circuit  are  doing  has  been  scarce.  Many  of 
them  are  wizards  at  turning  out  displays  at 


Begins  fl 

MU  3iabm,  ^ 


exceptionally  low  cost  and  we'll  hope  to  get 
a  further  line  on  not  only  Herman's  activi- 
ties, but  others.  Let's  hear  from  you  Rand- 
force men. 


APPLE  STUNT  WAS  A 
NATURAL  FOR  GEORGE 
SHEWELL  ON  PICTURE 

When  exploiting  "Trouble  in  Paradise," 
George  Shewell,  manager  of  the  Cort  The- 
atre, Cambridge,  Ohio,  used  an  interesting 
and  novel  gag  that  proved  particularly  ef- 
fective. 

He  bought  a  lot  of  real  apples  and  then 
picked  the  busiest  spot  in  town  to  distribute 
them.    On  each  apple  a  tag  carrying  the 


following  copy  was  placed:  "This  Is  What 
Started  the  Trouble  in  Paradise" — One 
Apple.  .  .  .  One  Adam.  .  .  .  Two  Eves.  .  .  . 
That  Makes  Two  Hours  of  Love  and  Laugh- 
ter." Names  of  featured  players,  title  of 
short  and  playdates  followed. 

Okay,  George,  and  we  don't  doubt  for  one 
moment  that  you  had  much  difficulty  dis- 
posing of  your  entire  stock,  which,  of 
course,  got  you  just  what  you  aimed  for 
in  the  tnatter  of  word-of-mouth  publicity. 
Let's  hear  from  you  some  more. 


HIRSCHBLOND  HELD 
BIG  XMAS  BENEFIT 
DESPITE  BLIZZARD 

Despite  a  blizzard  which  threatened  to 
tie  up  all  local  traffic,  nearly  800  admissions, 
of  which  200  were  adult,  were  made  to 
the  annual  Xmas  party  held  by  L  M. 
Hirschblond,  manager  of  the  Traco  Theatre 
Company,  Toms  River,  N.  J. 

His  program  opened  with  the  organ 
selection  "Silent  Night,"  played  by  Mark 
Andrews,  followed  by  a  Mickey  Mouse,  an 
Our  Gang  and  a  song  cartoon  of  "School 
Days"  led  by  Gus  Edwards.  The  big  event 
of  the  evening  was  a  two-act  stage  revue  by 
local  kiddies  from  three  to  fifteen  years  of 
age,  presented  by  Miss  Rosalie  H.  Pender- 
gast.  James  K.  Allardice  acted  as  M.  C. 
With  the  gifts  of  paper  hats,  balloons,  toys 
and  boxes  of  candy  to  each  child  in  the 
theatre,  the  affair  took  on  the  appearance 
of  a  real  Yuletide  carnival.  Newspapers 
played  up  the  event  with  a  number  of  stories. 

Hirschblond's  annual  Xmas  parties  down 
at  Toms  River  are  each  year  looked  for- 
ward to  with  much  delight  on  the  part  of 
both  young  and  old.  Considering  adverse 
weather  and  trade  conditions,  this  season's 
event  compared  favorably  with  those  held 
in  the  past  and  our  popular  representative 
down  along  the  Jersey  coast  is  certainly 
in  line  for  congratulations  for  the  way  he 
put  over  his  show.  Now,  L  M.,  don't  wait 
until  next  Xmas  to  let  your  Club  know  what 
else  is  going  on  in  showbusiness  down  your 
way. 


NEW  TWIST  ON  HOME 
TALENT  SHOW  YIELDS 
PROFITS  FOR  COWAN 

The  old  home  talent  show  idea  has  been 
dressed  in  new  clothes,  given  a  new  _  set- 
ting by  M.  E.  Cowan,  manager  of  Schine's 
Piqua  Theatre,  Piqua,  Ohio,  and  devel- 
oped into  a  profitable  enterprise  for  all  con- 
cerned. 

Cowan  calls  his  stunt  "Stage  Audition" 
and  the  stage  is  set  to  represent  a  room 
in  a  broadcasting  station.  He  has  secured 
the  services  of  a  popular  eight-piece  band, 
which  he's  using  two  nights  per  week,  and 
all  aspirants  to  the  honor  of  winning  per- 
mission to  try-out  over  a  real  radio  station 
must  register  with  the  band  leader  and  let 
him  know  in  advance  what  song  numbers 
have  been  selected.  Free  publicity  was  ob- 
tained in  the  local  newspaper  by  selling  the 
management  the  idea  that  the  stunt  would 
provide  additional  reader  interest. 

Any  one  desiring  to  vary  the  old  ama- 
teur night  idea  by  giving  it  a  modern  set- 
ting might  do  well  to  consider  Cowan's  plan, 
with  its  unlimited  possibilities  for  creation 
of  good  will,  free  space  in  the  newspapers 
and,  consequently,  increased  grosses  at  the 
box  office.  His  scheme  appears  particu- 
larly adaptable  to  the  smaller  cities  and 
communities,  where  people  get  to  know  one 
another  more  easily  than  in  the  larger  towns. 


January    28,  1933 


ROUND    TABLE  CLUB 


51 


MEISTER  CONTINUES 
TO  THRILL  PATRONS 
WITH  UNIQUE  FRONT 

The  last  time  we  reported  on  the  activi- 
ties of  Otto  H.  Meister,  manager  of  the 
Whitehouse  Theatre,  Milwaukee,  Wis.,  we 
referred  to  Otto  as  one  of  God's  own  gifts 
to  the  posterman,  because  of  his  practically 
limitless  faith  in  the  efficacy  of  the  poster 
as  a  means  both  decorative  to  the  front  of 
his  house  and  as  a  box  office  lure. 

According  to  the  accompanying  photo 
the  front  of  the  Whitehouse  is  still  uniquely 
interesting,  thanks  to  Meister's  sensational 
methods  of  dressing  it  with  hundreds  of  elec- 
tric lights,  signs,  posters  and  stills.  This 
time,  however,  on  the  occasion  of  playing 
"Savage  Girl,"  he  varied  the  general 
scheme  by  placing  a  "Beautiful  White  Sav- 
age Girl — More  Dangerous  Than  Wild 
Beasts" — in  a  sitting  posture  over  the  en- 


trance. The  gentleman  at  the  right  in  the 
photo  is  pointing  his  cane  at  the  lady.  Over 
at  the  extreme  left,  unless  we're  very 
much  mistaken,  stands  Otto  himself,  taking 
in  with  justifiable  pride  the  scene  he  cre- 
ated. And  why  not?  His  previous  Sunday 
gross,  which  was  high,  was  more  than 
doubled  on  this  occasion. 


CIRCUS  ACT  STAGED 
BALLY  AND  GEORGE 
SEED   MADE  PROFIT 

From  over  in  Port  Jervis,  N.  Y.,  where 
George  Seed  manages  the  Royal  Theatre, 
comes  word  that  a  traveling  circus  act 
(Gangler)  went  over  bigger  than  anything 
he  has  used  in  a  long  time,  playing  to  full 
houses  at  every  show. 

From  a  small  snapshot,  too  dark  for  re- 
production, we  can  see  that  the  manage- 
ment of  the  act  arranged  a  corking  street 
bally  of  clowns  and  animals.  We  under- 
stand that  this  is  general  procedure  when 
this  act  fills  its  engagement. 

We  also  note  from  the  snap-shot  that 
snow  is  not  unknown  to  the  town  of  Port 
Jervis,  which,  George  informs  the  Club, 
is  considerably  colder  than  over  in  his  old 
stamping  grounds  in  Brooklyn.  We're 
glad  to  learn  that  business  is  in  pretty 
good  shape  up  his  way  and  will  hope  to 
hear  from  him  again  in  the  near  future. 


All  Dressed  Up! 

The  latest  wrinkle  at  the  Palace  Theatre, 
Dallas,  Tex.,  is  a  female  conductor  of  the 
Palace  Grande  orchestra,  all  dressed  up  in 
a  man's  tuxedo.  She  is  a  well  known  radio 
artist  and  will  conduct  popular  and  semi- 
popular  numbers  only.  Widespread  news- 
paper publicity  was  obtained  through  the 
stunt. 


Sh 


owma  n  s 


Calendar" 


FEBRUARY 


I  St  Clark  Gable's  Birthday 

U.  S.  Flag  Raised  in  Hawaii — 
1893 

Ground  Hog  Day 

2nd  Benny  Rubin's  Birthday 

3rd  Woodrow   Wilson's    Death  — 

1924 

Horace  Greeley  Born — 1811 
Mendelssohn    (German  Com- 
poser) Born 

4th  Col.    Lindbergh's    Birthday  — 

1904 

Massachusetts    Ratified   U.  S. 
Constitution — 1788 
Ramon  Novarro's  Birthday 
Aaron  Burr  Born — 1756 
Walter  Catlett's  Birthday 

7th  Charles  Dickens  Born— 1812 

First  Telephone  Made  by 
Thomas  Watson  for  Bell — 1875 

8th  Charles  Ruggles'  Birthday 

8th  to  14th  Boy  Scout  Week   (23rd  An- 
niversary) 

9th  Nebraska  Admitted  to  Union 

—1867 

Ronald  Coleman's  Birthday 
James  Murray's  Birthday 

nth  Daniel  Boone  Born — 1734 

Thomas  Edison  Born — 1847 

12th  Abraham  Lincoln  Born— 1809 

William  Collier.  Jr.'s  Birthday 

14th  St.  Valentine's  Day 

Arizona  Admitted  to  Union — 
1912 

15th  John  Barrymore's  Birthday 

New  Jersey  Abolished  Slavery 
—1804 

Destruction  of  Battleship 
Maine— 1898 

16th  Al  Jolson's  Birthday 

Chester  Morris'  Birthday 

17th  First  Telephone  Exchange 

Opened 

Mary  Brian's  Birthday 

J.  Harold  Murray's  Birthday 

18th  Adoiph  Menjou's  Birthday 

Jefferson  Davis  Inaugurated 
Pres.  of  Confederacy — 1861 

22nd  Washington  Born — 1732 

24th  Revolution  of  Baire  (Cuba) 


LAMM  TIED  UP  WITH 
NEIGHBORHOOD  CLUB 
FOR  A  BENEFIT  SHOW 

Returns  still  arriving  at  Club  headquar- 
ters on  relief  activities  over  the  past  Xmas 
season  include  a  report  of  the  highly  satis- 
factory showing  made  by  Julius  Lamm, 
manager  of  the  Uptown  Theatre,  Cleveland, 
Ohio,  when  he  staged  his  Gala  Benefit  Show 
on  Stage  and  Screen  under  the  auspices  of  the 
East  End  Exchange  Club.  Other  civic  and 
merchants'  clubs  in  this  section  of  the  city 
also  cooperated. 

The  campaign  included  distribution  of 
window  cards  by  service  clubs  and  theatre 
in  all  East  Side  stores;  use  of  a  trailer 
selling  the  entire  show  two  weeks  in  ad- 
vance of  benefit;  noon-day  dinner  meetings 
with  service  clubs  to  plug  the  event;  distri- 
bution of  2,000  Benefit  tickets,  1,500  to  the 
clubs  and  500  for  theatre;  donation  of  two 
awards  for  most  tickets  sold,  one  to  house 
employees  and  the  other  to  clubs ;  promo- 
tion of  15  acts  of  vaudeville  and  radio  star 
talent  for  the  occasion ;  generous  publicity 
support  from  all  local  and  neighborhood 
publications,  stressing  the  fact  that  the  Up- 
town was  the  only  Cleveland  theatre  to  stage 
a  relief  show  for  the  neighborhood;  dis- 
tribution of  300  baskets  of  food  to  needy 
people,  and  special  morning  show  to  which 
children  were  admitted  through  bringing 
cans  of  food  to  increase  the  supply  for 
baskets. 

Aside  from  the  fact  that  Lamm's  Benefit 
was  a  financial  success  from  every  point 
of  view,  we'll  predict  that  the  Warner-Up- 
town accomplished  a  lot  in  the  way  of  good 
will  that  money  couldn't  buy  through  doing 
its  share  of  relief  work  for  the  needy.  Con- 
gratulations to  Julius  for  the  fine  job  he 
made  of  it. 


TRAILER 

Monopoly 


ENDED 


EXHIBirORS 
TRAILERS 
are  BETTER 

and 
COST  LESS. 


DOm  SIGN 
with  others 
until  you  see 
EXHIBITORS 
TRAILERS. 


Exhibitors  kREEN  Service 


INC 


I  CHICAGO  I      DALLAS      I       LOS  ANGELE 

j  80A  So.  Wobaih  Av«.  |  iQ8  Pork  Avr.  \  1909  Sa.Varmoni 


EXECUnVf  Offices  AND  STUDIOS:  703  W«l  M6lh  Slra*l,  N«w  Yerh  City.^ 


52 


MOTION    PICTURE  HERALD 


January    28,  1933 


KEEPING  UP  WITH  THE  TIMES! 


By  GUY  JONES 

SIR/  I  AM  THlNKm''0?  \3EllV6 
ATHEATRE  nANAOER.AN'  VD 
LIKE  TO  KNOW-WHAT  5TATE PAYT 
TH'M05T.^ATWHATA6E  WOULD 
I  GET  APENSION?  HOW  MANY  MONTHS 
FOR  VACATION  ?  »S  \1 
FUN ^ AN-  


HAVE  A  SEAT? 


BOY/  bOY/ 
BeT  THEY'D  Km 
HIM  OUT  OF  THE  <^ 
ASYLU/v^-HE'S50)f 
L  CRAZY/.^ 


Is  He  Crazy,  or  Is  He  Crazy!  !  !    It  Might  Be  an  Idea,  at  That! 


ANNA  BELL  WARD  AND 
MORGAN  ELLIOTT  RIG 
UP  ROBOT  FOR  LOBBY 

We  are  showing  here  for  the  first  and 
only  time,  ladies  and  gentlemen,  the  latest 
creation  of  science — the  Iron  Man,  a  mar- 
velous, mysterious  creature  of  metal,  which, 
while  not  of  flesh  and  blood,  moves  and 
makes  wise-cracks  like  its  more  human 
counterparts.  Step  right  up  and  take  a  good 
look  at  the  robot  recently  displayed  in  the 
lobby  of  the  Ben  Ali  Theatre,  Lexington, 
Ky.,  by  Miss  Anna  Bell  Ward,  vice-presi- 
dent and  general  manager  of  the  Phoenix 
Amusement  Company,  and  a  showwoman 
par  excellence. 

Here  It  Is! 


The  contraption  pictured  here  was  made 
by  Morgan  W.  Elliott,  Miss  Ward's  able 
co-worker  down  in  Lexington,  and  it  cre- 
ated considerable  of  a  sensation  when  it 
made  its  appearance  at  the  Ben  Ali.  A  local 
newspaper,  not  having  on  its  staff  any  one 
sufficiently  versed  in  robot  art  to  handle  the 


story,  assigned  the  task  (  ?)  to  Miss  Ward, 
who,  we  are  able  to  report,  gave  free  rein 
to  her  fertile  imagination  when  preparing 
copy  for  a  long,  boxed  story. 

Front  and  rear  views  of  the  robot  show 
the  metal  worked-up  in  coat-shape  form  in 
front  and  a  panel  of  electrical  dials,  rheo- 
stats and  protruding  ends  of  two  wires  in 
the  rear.  We  take  it  there  was  nothing  to 
prevent  a  "mike"  hook-up  to  the  manager's 
office,  in  order  to  provide  answers  to  ques- 
tions asked  by  people  in  the  lobby,  or, 
maybe,  the  gadget  is  a  real,  bona-fide  robot 
with  photo-electric  eyes  and  everything  that 
goes  to  make  up  such  a  machine.  That  will 
have  to  be  answered  by  Miss  Ward  and 
Morgan  Elliott;  far  be  it  for  the  writer, 
sadly  lacking  in  pursuit  of  modern  science, 
to  question  any  point  of  construction. 

At  any  rate,  chalk  up  another  attention- 
getting  lobby  stunt  to  the  credit  of  Ward 
and  Elliott  for  Phoenix,  for  they're  always 
pulling  off  some  new  trick  to  intrigue  pa- 
trons. Also,  thanks  to  Frances  Sargent, 
secretary  to  Miss  Ward,  for  sending  the 
Club  this  information.  Should  others  wish 
to  experiment  with  robots,  we  believe  she 
will  provide  them  with  full  details  of  the 
plan. 


ED  HART  TALKS  WITH 
ASSISTANT  JOE  ABOUT 
OXFORD'S  SRO  ROPES 

Calling  his  assistant  to  his  office  a  short 
time  ago,  Ed  Hart,  manager  of  the  Oxford 
Theatre,  Plainfield,  N.  J.,  remarked:  "Joe. 
how  long  is  it  since  you've  used  the  'stand- 
ing-room' ropes  at  this  theatre?" 

Joe  answered:  "Well,  about  two  years, 
boss." 

"Better  get  'em  out,"  replied  Hart,  "for 
Fve  a  hunch  we're  going  to  do  business  this 
Saturday." 

And  so  the  ropes  were  made  ready  and 
Ed  Hart's  hunch  came  true,  for  it  was  the 


first  appearance  of  vaudeville  at  the  Oxford 
in  a  long  time  and  the  public  demonstrated 
its  liking  for  the  change  of  diet  by  turning 
out  full  force  for  the  combination  bill. 

All  of  which,  according  to  a  newspaper 
story,  is  the  cause  of  the  broad  smile  being 
worn  by  Ed  these  days.  We  take  it  that 
the  special  Saturday  shows  will  be  con- 
tinued, at  least  as  long  as  the  program  con- 
tinues to  pack  'em  in. 


HILLYER  PROMOTED 
8-PAGE  SECTION  OF 
LOCAL  ADVERTISING 

That  many  Club  members  are  cashing  in 
on  the  opportunity  offered  by  the  film 
"Prosperity"  for  promotion  of  cooperative 
advertising,  is  further  evidenced  by  the  fine 
eight-page  section  recently  put  over  by  M. 
N.  Hillyer,  manager  of  the  lola  Theatre 
Corp.,  lola,  Kan. 

Hillyer  obtained  the  front  page  as  his 
share  of  the  booty  with  a  big  display  ad 
on  the  picture,  flanked  by  large  cuts  of 
Dressier  and  Moran.  A  box  instructed 
readers  that  each  ad  contained  a  mis- 
spelled word  taken  from  "Everyone  Wants 
to  See  Prosperity  Come  to  lola."  A  main 
award  and  guest  tickets  were  given  for  cor- 
rect answers.  Out  of  5,500  copies  distrib- 
uted about  150  correct  returns  came  in. 
Aside  from  the  small  cost  of  the  awards,  all 
mail  and  house-to-house  distribution  ex- 
pense and  promotion  work  was  taken  care  of 
by  the  publisher,  who  was  very  well  pleased 
with  results. 

It  may  be  significant  that  the  publisher 
repeated  this  stunt  a  short  time  later  (with- 
out theatre  tie-up)  and  was  unable  to  get 
even  half  the  response  from  advertisers, 
though  all  expressed  their  approval  of  the 
"Prosperity"  issue. 

A  nice  deal  for  Hillyer  to  put  over  and 
more  power  to  him  for  his  ability  both  as 
showman  and  salesman.  Thanks  also  to  him 
for  sending  along  the  newspaper  clipping 
and  Lobby  Laff.  The  Club  wishes  him  con- 
tinued success  and  good  health  for  the  New 
Year  and  many  more  to  come. 


BROWNLEE  SENDS  US 
SOME  SAMPLES  OF  TOM 
DAVIDSON'S  ART  WORK 

We  are  in  receipt  of  a  number  of  photo- 
graphs from  Ollie  Brownlee,  manager  of 
the  University  and  Sooner  Theatres,  Nor- 
man, Okla.,  showing  some  samples  of  the 
art  work  being  turned  out  by  Tom  David- 


son, staff  artist  for  both  houses.  Unfor- 
tunately most  of  the  films  represented  were 
played  too  far  back  to  be  of  any  direct  aid 
at  this  time  to  their  fellow  Round  Tablers, 
hence  we're  only  reproducing  a  photo  of 
frontal  displays  made  for  one  of  the  more 
recent  attractions. 

We  will  be  glad  to  receive  further  evi- 
dence of  Davidson's  work  in  the  future  and 
would  also  like  to  hear  what  Brownlee  is 
doing  in  the  managerial  end. 


Ianuary    28,     1933  ROUND    TABLE    CLUB  53 

CHAMBER  OF  COMMERCE  ACTIVITY 
PRODUCING  EXCELLENT  RESULTS! 


Here  Is  a  Complete  Plan  For 
Ticket  Sales  That  Should 
Prove  Attractive  To  Both 
Merchants  and  Theatres! 

by  JACK  JACKSON 

FOLLOWING  are  complete  details  of 
suggested  cooperative  activity  with  the 
Chamber  of  Commerce  in  your  tovi^n  for 
the  promotion  of  monthly  sales  day  to  take 
place  once  each  month  through  the  winter 
months.  The  day  and  date  selected  to  be 
at  the  judgment  of  the  Chamber  of  Com- 
merce executives  except  in  instances  where 
such  selections  might  affect  Saturday  or 
Holiday  business. 

How  It  Works! 

To  generalize :  It  is  the  usual  practice 
of  merchants  participating  in  a  drive  for 
business  on  any  special  day  to  stock  up  on 
some  special  unit  of  merchandise  to  be 
known  as  a  "leader."  This  "leader"  is  in 
most  instances  sold  slightly  below  cost  and 
demands  that  the  merchant  tie  his  money 
into  a  quantity  purchase  necessitating  that 
any  of  the  merchandise  unsold  remain  on 
his  shelves  with  the  consequent  tying  up  of 
invested  capital.  On  these  drives  it  is  the 
usual  custom  for  the  Chamber  of  Commerce 
to  place  an  assessment  on  each  merchant 
participating,  the  sum  depending  on  the 
amount  of  business  the  participant  is  ex- 
pected to  derive  from  this  special  drive. 
Funds  secured  in  such  a  manner  are  used 
to  advertise  the  event  in  newspapers  and 
all  merchants  participating  are  prevailed 
upon  to  head  their  advertising  with  the 
Trade  Day  slogan  selected  as  appropriate 
for  the  day.  These  are  known  as  "Custom- 
ers' Day,"  "Opportunity  Day,"  "Trade 
Day,"  "Bargain  Day"  and  many  others. 

Bargain  Tickets! 

We  propose  that  you  offer  to  the  Cham- 
ber of  Commerce  the  facilities  of  your  the- 
atre and  a  special  bargain  theatre  ticket  to 
be  used  as  a  "leader"  by  all  merchants  par- 
ticipating. We  feel  that  the  bargain  theatre 
ticket  will  attract  more  patronage  to  any 
given  store  or  location  than  any  other 
known  unit  of  merchandise.  The  reason  of 
our  sincere  belief  that  the  theatre  ticket  is 
an  infallible  magnet  is  because  of  its  gen- 
eral appeal  and  the  fact  that  entertainment 
as  a  factor  of  human  existence  receives  ap- 
proximately 10%  of  the  day's  thought  of 
the  average  American  citizen.  This  brief 
thought,  amplified  upon  by  such  facts  as  are 
in  the  realm  of  your  own  experience  and 
applicable  to  your  own  community,  should 
enable  you  to  convince  any  committee  ap- 
pointed by  the  Chamber  of  Commerce  of  the 
value  of  the  theatre  ticket  as  a  business 
attractor.  Briefly,  our  proposal  to  your 
Chamber  of  Commerce  body  and  the  mer- 
chants is : 

To  permit  the  merchants  participating  in 
the  business  drive  to  undersell  the  theatre 
box  office  on  the  selected  day,  the  tickets 
sold  to  be  good  for  the  matinee  perform- 


We  have  had  more  requests  for  help  in 
planning  Chamber  of  Commerce  campaigns 
than  probably  any  other  form  of  promo- 
tion; yet,  we  have  been  able  to  secure  but 
few  really  useful  and  comprehensive  articles 
setting  forth  the  whys  and  wherefores  of 
this  type  of  showmanship. 

We  are  indebted  to  Jack  Jackson,  for- 
merly publicity  director  for  the  Publix- 
Comerford  Circuit,  for  this  clear  and  con- 
cise manual  on  how  to  put  over  one  of 
these  valuable  aids  to  building  business 
at  the  box  office.  Read  it  through  care- 
fully and  you  will  be  wanting  to  get  busy 
on  it  right  away.  Properly  handled,  it 
can't  miss. 


ances  only  and  not  to  be  acceptable  on  night 
admission. 

The  reason  for  this  restriction  is  that 
experience  has  shown  that  when  the  bar- 
gain rate  is  allowed  to  go  into  the  night 
period  the  patrons  make  a  last  minute  raid 
on  the  merchant's  establishment  and  his 
clerks  are  precluded  the  possibility  of  offer- 
ing any  approach  for  further  sales.  Also 
that  the  brief  time  existing  before  the  clos- 
ing hour  precludes  the  possibility  of  the 
patron  examining  merchandise  on  sale  in 
the  store. 

We  guarantee  to  the  cooperating  mer- 
chant that  the  theatre  ticket  as  a  "leader" 
will  be  supplied  on  a  consignment  basis 
through  the  agency  of  a  selected  member 
of  the  Chamber  of  Commerce  or  Business 
Bureau  and  extend  to  the  cooperating  mer- 
chant the  privilege  of  returning  any  tickets 
not  used,  demanding  only  reimbursement  for 
the  used  tickets  distributed  by  his  company. 

Make  Understanding  Clear! 

We  further  expect  that  the  cooperating 
merchants  will  treat  this  theatre  ticket 
"leader"  in  the  same  light  he  would  any 
unit  of  merchandise  he  intended  to  use  as 
a  magnet  to  attract  patronage  or,  in  other 
words,  that  prominent  space  will  be  taken 
in  his  advertising  mentioning  the  fact  that 
the  bargain  theatre  ticket  is  available  at  his 
store,  mentioning  the  name  of  the  theatre 
and  the  attraction  playing.  Do  not  allow 
this  advertising  to  be  inserted  except  on 
the  evening  before  the  sale  and  the 
actual  day  of  the  sale  since  any  advance 
advertising  of  the  bargain  rate  is  certain 
to  affect  business  on  the  preceding  day 
and  days. 

The  restriction  mentioned  above  is  not 
meant  to  curtail  efforts  to  draw  attention 
to  the  sale  day,  but  it  is  suggested  that  any 
reference  to  the  theatre  cooperation  other 
than  such  as  may  be  published  through  edi- 
torial columns — and  then  no  price  conces- 
sion mentioned — be  withheld  until  the  actual 
moment  of  sale.  It  is  to  the  advantage  of 
the  Chamber  of  Commerce  and  cooperating 


Members  or  readers  who  have  used  any 
other  form  of  Chamber  of  Commerce  tie- 
up  are  requested  to  forward  the  details 
to  the  Club  so  that  we  may  make  such 
tie-ups  available  to  other  showmen  who  are 
in  need  of  a  little  help  in  this  direction. 
Practice  that  Club  slogan:  "Ail  For  One 
and  One  For  All". 


Properly  Handled.  This  Will 
Click  For  All  Participating 
Parties;  Especially  Good 
For  This  Time  of  the  Yearl 

merchants  to  draw  as  much  attention  to  this 
particular  day  as  possible  and  to  run  a  line 
in  their  general  advertising  to  the  effect 
that  bargain  theatre  tickets  will  be  on  sale, 
but  they  are  to  be  denied  the  privilege  of 
quoting  the  prices  and  the  details  of  such 
concession. 

To  the  Chamber  of  Commerce  Officials 
You  Offer: 

The  possibility  of  individual  solicitation 
to  their  members  with  the  customary  re- 
striction of  varying  fees  of  participation  re- 
moved. Each  merchant  will  only  be  required 
to  pay  for  the  actual  tickets  dispersed.  It 
is  at  the  option  of  the  Chamber  of  Com- 
merce to  assess  $1  to  $2  to  each  cooperating 
merchant  to  defray  the  cost  of  hand  bills, 
placards  and  such  newspaper  advertising 
that  they  might  want  to  engage  in  generally. 

You  further  offer  an  opportunity  to  in- 
veigle new  merchants  into  the  Chamber  of 
Commerce  by  extending  to  them  the  privi- 
lege of  soliciting  non-member  organizations 
and  demonstrating  through  the  success  of 
this  effort  the  value  of  Chamber  of  Cor- 
merce  cooperation. 

It  is  to  be  pointed  out  that  any  gratitude 
that  might  be  engendered  in  the  person  of 
the  purchaser  of  a  cut-rate  theatre  ticket 
would  reflect  to  the  merchant  and  the  Cham- 
ber of  Commerce  rather  than  the  theatre 
since  on  the  surface  the  impression  is  left 
that  the  concession  was  secured  at  the  in- 
stigation of  the  Chamber  of  Commerce  and 
merchants. 

You  extend  to  all  cooperating  merchants 
the  privilege  of  disposing  of  the  tickets  as 
premium  with  certain  units  of  merchandise 
or  for  cash  in  the  amount  of  the  tickets' 
value,  placing  no  restrictions  on  any  busi- 
ness maneuvers  the  merchant  might  con- 
sider advisable. 

Good  Deal  All  Around! 

You  offer  merchants  an  opportunity  to 
command  attention  to  certain  departments 
of  their  establishment  by  placing  the  tickets 
on  sale  in  the  particular  department  to  which 
attention  is  to  be  drawn. 

It  is  unfair  to  the  merchant  cooperating 
not  to  insist  on  prominent  mention  in  his 
advertising  calling  attention  to  the  sale  of 
bargain  tickets  since  it  is  this  ticket  that 
is  going  to  prove  the  magnet  that  is  going 
to  draw  customers  into  his  establishment. 

Point  out  to  your  committee  the  fact  that 
in  allowing  the  merchants  of  your  city  to 
undersell  your  box  office  you  are  automat- 
ically diverting  every  patron  at  your  the- 
atre to  a  merchant's  establishment  before 
enjoying  an  afternoon's  entertainment.  You 
can  do  this  by  drawing  attention  to  the  fact 
that  your  box  office  price  will  remain  the 
same  and  that  the  merchant  will  benefit  from 
the  usual  run  of  patrons  at  your  matinee 
performance.  You  will  lend  your  assistance 
■Continued  on  following  page) 


54 

MANY  GOOD  SELLING 
SLANTS  USED  IN  SIG 
SOLOMON'S  CAMPAIGN 

Several  stunts,  newspaper  tie-ups,  street 
ballyhoo  and  extensive  outside  billing  and 
newspaper  advertising,  featured  the  cam- 
paign made  on  "If  I  Had  a  Million"  by  City 
Manager  S.  S.  Solomon  for  the  Paramount 
Theatre,  Youngstown,  Ohio. 

One  of  the  stunts  consisted  of  posting  an 
attractive  young  lady  in  the  foyer,  with 
noiseless  typewriter  and  appropriate  sign 
inviting  patrons  to  tell  what  they'd  do  if 
they  fell  heir  to  a  million  dollars.  Through 
a  tie-up  with  Postal  the  answers  were  typed 
on  telegram  blanks,  along  with  names  and 
addresses,  and  placed  on  a  large  lobby  board 
which  also  carried  stills  and  copy :  "No 
Matter  What  You  Say,  You're  Wrong 
Until  You  See  'If  I,'  etc."  The  board  also 
was  decorated  with  24  painted  money  bags 
with  question  mark  background,  each  bag 
carried  words  as  "Clothes,"  "Paris,"  "Char- 
ity," "Travel,"  "Women,"  "Luxury." 

Another  lobby  stunt  featured  the  display 
of  sixty  bags  of  gravel,  marked  $5,000  and 
piled  around  a  one-sheet  bearing  a  framed 
one-dollar  bill.  Copy  read:  "Here's  Your 
Start!  999,999  More  of  These  to  Become 
a  Millionaire — You've  Wished  For  It — 
And  Here  It  Is— A  Million  Dollars'  Worth 


of  Entertainment."  This  was  placed  in  the 
lobby  in  advance  and  moved  to  window 
during  engagement.    (See  photos.) 

Over  three  thousand  readers  of  one  news- 
paper responded  to  a  tie-up  made  eleven 
days  prior  to  opening  in  connection  with 
interviews  and  essays  on  what  local  celebri- 
ties would  do  if  they  suddenly  acquired  a 
million  dollars.  Essays  were  limited  to  300 
words  each  and  entrants  became  eligible  to 
the  national  award  of  a  millionaire's  exist- 
ence in  New  York  City  for  a  stated  number 
of  hours.  Local  awards  were  also  offered 
for  best  efforts.  Newspaper  clippings  at 
hand  testify  to  the  vast  amount  of  free 


space  received  by  the  theatre  on  this  stunt 
and  the  editor  of  the  paper  told  Solomon 
it  was  the  best  gag  of  its  kind  he'd  ever 
seen  pulled. 

Still  another  tie-up,  made  with  a  competi- 


MOTION    PICTURE  HERALD 


DUMOND'S  DISPLAY! 


Above  is  a  reproduction  of  a  photo  taken 
of  the  Xmas  display  constructed  by  George 
Dumond,  manager  of  Loew's  Theatre,  Jer- 
sey City,  N.  J.  It  consisted  of  a  miniature 
stage  with  Biblical  scene  depicting  the  birth 
of  Christ  and  attracted  much  attention  from 
both  grown-ups  and  kiddies. 


five  paper  (a  noteworthy  feat  on  the  part 
of  Solomon,  considering  the  other  stunt) 
was  a  drawing  stunt  in  which  entrants 
might  sketch  in  pen,  pencil,  water  color, 
crayon,  etc.,  any  of  the  star  heads  pub- 
lished in  the  paper.  Readers  will  recall  that 
fifteen  well  known  stars  appeared  in  the 
film.  Awards  of  passes  ranging  from  10 
down  to  15  singles  were  made  for  best 
looking  posters. 

Additional  effort  included  use  of  trailer 
10  days  prior  to  date;  an  8  ft.  by  8  ft.  felt 
backed  display  in  foyer,  lighted  with  500 
watt  spots ;  spelling  stills,  frames,  catch- 
lines,  22x28's,  etc.,  in  lobby ;  compo-board 
front ;  window  tie-ups  with  prominent 
stores ;  street  ballyhoo  of  "million  dollar" 
character  leading  another  lad  who  depicted 
the  extreme  of  riches,  and  regular  run  of 
newspaper  advertising,  readers  and  other 
publicity. 

Despite  the  fact  that  "Opposition"  in- 
inaugurated  a  40  per  cent  cut  in  admission 
at  the  offset  of  the  above  campaign,  Solo- 
mon and  his  crew  turned  in  a  most  satisfac- 
tory gross  on  the  engagement,  to  say  noth- 
ing of  keeping  within  the  limits  of  a  cur- 
tailed Xmas  season  budget.  His  campaigns 
are  always  interesting  to  fellow  Club  mem- 
bers, we  feel  sure,  and  we'll  be  awaiting 
further  evidence  of  what's  going  on  in 
showbusiness  out  in  Youngstown  Publix 
units. 


DAN  KRENDEL  STAGED 
BIG  RELIEF  MATINEE 
DURING  XMAS  SEASON 

Accounts  of  good  deeds  done  by  Round 
Tablers  this  past  Xmas  season  continue  to 
be  reported  to  Club  headquarters,  in  this 
instance  a  Canned  Goods  Show  held  by 
Dan  Krendel,  manager  of  the  Capitol  The- 
atre, Windsor,  Ontario,  Canada,  at  which 
over  5,000  youngsters  contributed  5,250 
cans  of  food  for  a  local  relief  organization. 
Facilities  of  the  Capitol  were  taxed  beyond 
capacity  but  the  Palace  and  Tivoli  handled 
the  overflow  of  several  hundreds  of  kiddies. 
A  local  film  exchange  donated  the  pictures 
and  Bill  O'Brien  and  Albert  Garnier,  pro- 
jectionists, gave  their  services. 

Just  one  more  instance  of  the  vast  amount 
of  relief  work  contributed  by  showmen  the 
country  over  this  past  Thanksgiving  and 
Xmas  seasons.  We're  glad  to  be  in  touch 
with  Dan  Krendel  again  and  will  hope  to 
hear  a  lot  more  concerning  his  activities. 


January    28.  1933 

MEDICINE  MAN  WAUGH 
STILL  SHUFFLING  THE 
SHELLS  IN  MEMPHIS 

With  gratification  we  note  that  the  Old 
Colonel  from  Dixie,  alias  Old  Doctor  Pene- 
tro.  Medicine  Man  of  the  Dixies,  alias  How- 
ard Waugh,  manager  of  Warners'  Theatre, 
Memphis,  Tenn.,  is  still  relentlessly  pursu- 
ing coin  of  the  realm  for  the  cause  of  show- 
business. 

With  a  title  like  "Silver  Dollar"  to  ex- 
ploit, it  was  only  natural  that  the  resource- 
ful Howard  should  break  out  his  medicine 
show  outfit  and  hit  the  trail  leading  to  his 
many  friends  on  local  newspapers  and 
among  the  merchants.  He  not  only  con- 
spired with  one  of  the  former  to  promote 
a  full  page  co-op  ad,  which  gave  his  show 
a  smashing  free  display  ad,  but  arranged 
with  others  for  serialization  of  the  story 
and  an  assortment  of  readers  and  art;  all 
of  which  was  pleasingly  reflected  when 
Howard  and  his  cohorts  tabulated  cash  re- 
turns at  the  close  of  the  engagement.  An- 
other newspaper  also  helped  out  by  sponsor- 
ing an  essay  contest,  a  stunt  which  oc- 
casioned much  activity  at  the  city  library's 
files  on  early  Denver  history. 

Grabbing  Free  Publicity! 

Glancing  through  the  amusement  page  of 
one  of  the  Memphis  papers  we  came  across 
a  paragraph  devoted  to  bestowal  of  Xmas 
gifts  by  the  Warner  staff  on  the  genial 
Colonel  and  his  able  assistant,  A.  B.  Mor- 
rison. The  boys  gave  Howard  a  handsome 
silver  coffee  outfit  and  an  ornamental  desk 
lamp  to  Morrison,  with  the  thought  in  mind 
that  plenty  of  coffee  will  keep  the  Old  Doc- 
tor awake  while  making  out  his  reports  at 
2  A.  M.  under  the  gleaming  rays  from  Mor- 
rison's lamp. 

That's  about  all  the  news  we  can  give 
you  from  Memphis  at  this  writing;  how- 
ever. Showman  Waugh  is  forever  on  the 
job  down  in  his  town  and  we  therefore 
think  it  safe  to  state  that  more  will  be  along 
in  the  near  future.  At  least,  here's  hoping. 


JACKSON'S  PLAN! 


(Continued  from  preceding  page) 

to  the  success  of  the  campaign  by  allowing 
the  exhibition  of  a  one-  or  two-frame  trailer 
on  the  screen  calling  attention  to  the  day  of 
the  sale  and  the  general  bargains,  but  mak- 
ing no  mention  of  the  theatre's  concession. 

When  the  committee  of  the  Chamber  of 
Commerce  and  yourself  have  agreed  upon 
the  date  of  the  event,  you  will  immediately 
order  special  emergency  tickets,  being  as 
careful  as  possible  to  anticipate  the  approxi- 
mate number  that  will  be  sold.  The  con- 
cession of  price  is  a  feature  to  be  taken  up 
and  decided  upon.  For  example,  the  sale  of 
25c  matinee  tickets  at  20c;  35c  matinee 
tickets  at  25c  and  40c  matinee  tickets  at  30c. 
In  houses  where  children  are  charged  15c  a 
concession  can  be  made  and  emergency 
tickets  secured  for  10c  admission.  It  is  sug- 
gested that  only  one  of  the  prices  quoted 
above  prevail,  except  where  concerns  chil- 
dren, and  that  you  will  select  the  admission 
curtailment  applicable  to  your  particular  op- 
eration. Arrangements  must  be  made  in 
writing  with  the  Chamber  of  Commerce 
officials  calling  for  a  complete  settlement  of 
all  outstanding  tickets  in  sufficient  time  to 
allow  for  the  inclusion  of  the  amounts  in 
the  current  week's  receipts. 


January    28,  1933 


ROUND    TABLE  CLUB 


55 


BUDDY  SOMERS 

has  been  appointed  nnanager  of  Warner's  Apple- 
ton  Theatre,  Appleton,  Wis.,  succeeding  U.  R. 
Anderson,  transferred  to  Hammond,  Ind. 

V 

J.  C.  LUND 

was  recently  named  manager  of  the  Warner 
Theatre,  Kenosha,  Wis.,  succeeding  Floyd  Morrow, 
recently  transferred  to  the  Pittsburgh  district. 

V 

ART  SIEGEL 

formerly  associated  with  the  Warner  booking 
office  in  Milwaukee,  has  been  transferred  to  the 
New  Jersey  office  and  is  succeeded  by  Harold 
Mirisch. 

V 

JOHN  RUGAR 

well  known  exhibitor  of  Park  City,  Utah,  recently 
paid  Salt  Lake  City  a  visit  in  the  interest  of  new 
product  for  his  houses. 

V 

BILL  GEEHAN 

formerly  manager  of  the  Audubon  Theatre,  New 
York  City,  has  been  appointed  manager  of  the 
Fox-Majestic  Theatre,  Beloit,  Wis.,  succeeding 
Clayton  Corum,  who  has  gone  to  Los  Angeles 
to  manage  a  F.  &  M.  unit.  Elmore  Shepardson 
has  been  named  assistant  to  Geehan. 

V 

JOHN  M.  O'CONNELL 

former  manager  of  Publix  houses  in  Omaha, 
Dallas  and  Minneapolis  and  recently  in  charge 
of  another  company  house  in  Allston,  Mass.,  is 
the  new  manager  of  the  Publix  Strand  Theatre, 
Somerville,  Mass, 

V 

C.  J.  MUSSELMAN 

who  sold  his  Lamar  Theatre,  Paris,  Tex.,  to 
Paschall-Texas  Theatres,  has  been  appointed,  by 
that  company,  city  manager  of  the  Lamar,  Plaza 
and  Grand. 

V 

WILLIAM  FLOWERS 

has  been  appointed  manager  of  the  Fox-Jones 
Theatre  at  Canon  City,  Colo. 

V 

MRS.  W.  C.  JUDSON 

has  assumed  active  management  of  the  Home 
Theatre  at  Portage,  Wis.,  succeeding  C.  G. 
Mullens. 

V 

RUSSELL  TAYLOR 

former  manager  of  the  Midwest  Theatre,  Okla- 
homa City,  has  taken  over  the  managerial  reins 
of  the  Shrine  Theatre  there  for  Warner  Brothers. 

V 

W.  S.  WAID 

for  several  months  manager  of  Paschall  theatres 
in  Harlingen,  has  been  transferred  to  Tyler,  Tex., 
where  he  will  manage  the  Queen  and  Majestic. 

V 

HENRY  DORSEY 

has  acquired  the  management  of  the  Columbia 
Theatre,  Hammond,  La. 

V 

FRANK  REMSBURG 

has  taken  over  the  management  of  the  Paramount 
Theatre,  Durham,  N.  C. 

V 

JACK  ALLENDER 

formerly  associated  with  the  Portland  office  of 
Universal,  has  been  promoted  to  the  San  Fran- 
cisco office. 

V 

WM.  FITZHENRY 

formerly  booker  for  Fox  West  Coast  Theatres,  has 
been  named  as  manager  of  the  Fox  Hollywood 
Theatre  in  Portland. 


GERALD  WHITNEY 

manager  of  the  Curran  Theatre,  Boulder,  Colo., 
recently  received  a  letter  from  the  Chamber  of 
Commerce  in  his  city  commending  him  for  the 
showing  of  "Silver  Dollar,"  Colorado  mining  days 
epic. 

V 

MRS.  ALMA  KING 

will  continue  to  manage  the  Ritz  and  Bijou  The- 
atres, Brunswick,  Ga.,  following  acquisition  of 
these  houses  by  Publix  and  adoption  of  policy 
of  one  manager  for  both. 

V 

HARRY  RECKAS 

has  taken  over  operation  of  the  Ramova  Theatre, 
Chicago,  from  the  William  R.  Voight  estate. 

V 

AL  ZIMBALIST 

of  the  Warner-Stanley-Fabian  advertising  and  pub- 
licity force  in  Jersey  City,  frankly  confesses  the 
nature  of  his  occupation  in  a  recently  completed 
play  entitled  "Publicity  Is  My  Racket." 

V 

E.  MARSHALL  TAYLOR 

recently  with  the  Skouras  organization  in  upstate 
New  York,  has  succeeded  Samuel  Torgan  as  city 
manager  for  Arthur  Theatres  in  Springfield,  Mass. 
Torgan  tendered  his  resignation  because  of  poor 
health. 

V 

JOSEPH  M.  SEIDER 

head  of  the  Prudential  Theatre  Circuit,  operating 
on  Long  Island,  N.  Y.,  recently  announced  the 
opening  of  the  New  Smithtown  Theatre,  Smith- 
town,  L.  I. 

V 

EDWARD  BISCHOFF 

is  head  of  the  Shady  Oak  Theatre  Company, 
which  recently  began  construction  of  a  new  700- 
seater  at  Clayton,  Mo. 

V 

BOB  WHITE 

former  Oregon  exhibitor,  is  now  Pacific  Northwest 
representative  for  Exhibitors'  Screen  Service,  hav- 
ing headquarters  in  Portland,  Seattle  and  Spokane. 

V 

BEN  ROSENBERG 

general  manager  for  Exhibitors'  Screen  Service, 
recently  covered  the  key  cities  in  the  Pacific 
Northwest. 

V 

CARL  PORTER 

was  recently  named  as  manager  of  both  Warner 
Elslnore  and  Warner  Capitol  theatres  in  Salem, 
Oregon. 

V 

A.  G.  CARLSON 

for  many  years  associated  with  both  Radio  and 
Pathe,  has  been  named  assistant  booker  and  poster 
clerk  in  Unlversal's  Portland  exchange. 

V 

HERMAN  LORENCE 

formerly  manager  of  the  Strand  and  Cataract 
Theatres,  Niagara  Falls,  N.  Y.,  Is  now  In  show- 
business  for  himself  down  in  Pennsylvania,  where 
he  recently  acquired  a  number  of  small  theatres. 
It  was  incorrectly  stated  In  this  department  last 
week  that  he  had  been  placed  in  charge  of  the 
Capitol  Theatre,  Niagara  Falls. 


Items  for  publication  on  this  page 
should  be  confined  to  theatre  notes 
only.  Address  them  to  "Chick"  Lewis 
and  they  will  be  published  the  week 
following  receipt.  Promotions,  trans- 
fers, changes  of  address,  acquisition  of 
theatres,  etc.,  etc.,  is  the  type  of  ma- 
terial we  want. 


HY  RNE 

recently  appointed  production  manager  for  the 
Publlx-Met  Theatre,  Boston,  was  tendered  a 
luncheon  a  short  time  ago  at  the  Hotel  Brad- 
ford by  members  and  executives  of  the  staff. 
Formerly  a  divisional  director  for  his  company, 
he  will  now  devote  all  his  time  to  Metropolitan 
productions. 

V 

LOUIS  WHITE 

for  the  past  three  years  treasurer  of  the  Fox 
Theatre,  Atlanta,  Ga.,  was  recently  married  to 
Miss  Alice  Kifsinger,  also  of  Atlanta. 

V 

EDWARD  J.  FEDDER 

former  assistant  to  Louis  Cohen,  head  of  the 
RKO  real  estate  department  in  New  York  City, 
recently  succeeded  Richard  P.  Sauders,  resigned, 
as  manager  of  the  RKO  realty  office  in 
San  Francisco. 

V  ■ 

ELLIS  LEVY 

former  manager  of  the  RKO  Western  Vaudeville 
Exchange,  recently  discontinued,  has  taken  a 
similar  post  with  radio  station  KFRC,  San  Fran- 
cisco. 

V 

LOUIS  REICHERT 

for  the  past  fifteen  years  closely  associated  with 
the  film  industry  at  San  Francisco,  was  recently 
elected  secretary  of  the  1933  County  Grand  Jury. 

V 

NORWOOD  S.  TRONSLIN 

has  taken  a  lease  on  the  Star  Theatre,  in  the 
historic  old  mining  town  of  Sonora,  Calif. 

V 

MRS.  M.  LAWLER 

an  exhibitress  of  wide  experience  In  the  opera- 
tion of  motion  picture  theatres,  recently  re- 
opened the  old  Regent  Theatre,  Fillmore  street, 
San  Francisco. 

V 

C.  F.  SMITH 

well  known  theatre  owner  of  Tillamook,  Ore.,  and 
Floyd  C.  Foster,  of  Astoria,  recently  purchased 
the  Viking  Theatre,  Astoria,  a  house  formerly 
operated  by  the  McDonald-Godfrey  Company  of 
Eugene,  Ore. 

V 

EDDIE  LEWIS 

well  known  around  New  York  City  and  elsewhere 
as  an  ace  exploitation  man  and  theatre  manager, 
was  recently  appointed  manager  of  the  Farragut, 
A.  H.  Schwartz  house  in  the  Flatbush  section  of 
Brooklyn,  N.  Y. 

V 

E.  W.  GOULD 

former  manager  of  the  Manhattan  Theatre,  New 
York  City,  Is  now  at  the  helm  of  the  Costello 
Theatre,  Lee  Ochs'  house  at  159th  Street  and 
Broadway. 

V 

ELMER  C.  RHODEN 

Fox-Midwest  district  manager,  recently  headed  a 
district  meeting  of  managers,  which  was  attended 
by  Spyros  Skouras. 

V 

ALBERT  STETSON 

formerly  with  Publix,  recently  took  over  operation 
of  the  Studio  Theatre,  Phoenix,  Ariz. 

V 

W.  E.  COX 

manager  of  the  Casa  Grande  Theatre,  Tucson, 
Ariz.,  when  this  house  was  operated  by  Publix, 
Is  now  operating  it  on  his  own. 

V 

CRESS  SMITH 

former  manager  of  the  Stanley  Theatre,  Jersey 
City,  N.  J.,  recently  succeeded  Harry  Felnstein 
as  manager  of  the  Ritz  Theatre,  downtown 
V/arner  house  in  Pittsburgh,  Pa.  Feinstein  has 
been  switched  to  the  local  booking  staff. 


56 


MOTION    PICTURE  HERALD 


SCREEN  LAUGHS! 


By  BILL  GRAY 


Introducing  Bill 
Gray,  a  newcomer 
among  our  selected 
group  of  Club  car- 
toonists and  a  man 
whose  experience 
in  showbusiness 
ought  to  make  many 
good  laughs  pos- 
sible through  his 
prolific  pen.  We  will 
look  forward  to  his 
future  contributions. 
Thanks,  Bill. 


HAVE  you  SEEN  THE 
VENUS   DE  MILO 

PICTURE  VET  ? 


NAW,  WHAT'S 
THE   NAME  OF 


S.  MORRIS  PROMOTED 
FULL  PAGE  CO-OP  AD 
ON    PROSPERITY  FILM 

From  what  we  know  about  Carthage,  N. 
Y.,  we  supposed  that  Seymour  L.  Morris, 
manager  of  the  Strand  Theatre,  there,  would 
be  snowed  in  at  this  time  of  the  year,  but 
such  is  not  the  case;  no,  Seymour  has  been 
getting  around,  even  if  he  does  have  to 
strap  on  snowshoes  now  and  then  to  keep 
from  going  over  his  head. 

Proof  of  which  is  offered  in  the  accom- 
panying reproduction  of  a  co-op  ad  he  pro- 
moted in  connection  with  his  campaign  on 
"Prosperity."  A  neat  job,  don't  you  think? 


GOOD  TIMES  ARE  HERE  T.O  STAY!  £i~,fir<S;i2£iriri^^|^^ 


Reader  interest  was  assured  by  scattering 
the  title  letters  through  the  several  adver- 
tisements and  offering  guest  tickets  for 
proper  assembling  of  same.  The  merchants 
also  cooperated  by  displaying  streamers 
and  pennants  in  their  store  windows  and 
by  use  of  "Prosperity"  stickers  on  all  pack- 
ages. School  children  also  wore  the  stickers 


on  backs  of  their  leather  jackets.  Special 
"Prosperity"  heralds  were  given  wide  cir- 
culation through  adjacent  territory,  with 
copy  tying  in  with  the  "Start  the  New  Year 
Right  With  Prosperity"  trailer. 

This  is  the  first  time  the  Club  has  had  a 
line  on  Morris'  activities  since  he  had 
charge  of  the  Capitol  Theatre  in  Auburn, 
N.  Y.,  and  we're  mighty  glad  to  put  his 
name  back  on  the  active  list  again.  It  is 
likewise  the  first  news  from  Carthage  since 
Len  Carkey  penned  us  a  few  lines  from  that 
point.  Now  we'll  have  to  round  up  Len 
and  make  the  scheme  perfect.  Getting  back 
to  Seymour's  campaign,  it  looks  as  though 
he  did  a  mighty  good  job.  He  has  plenty 
to  work  on  up  his  way  and  we'll  be  expect- 
ing other  effective  show-selling  slants  from 
this  Club  member. 


Over  in  Wisconsin 

Bill  Geehan,  formerly  manager  of  the 
Audubon  Theatre,  New  York  City,  has  been 
appointed  manager  of  the  Fox-Majestic 
Theatre  in  Beloit,  succeeding  Clayton 
Corum,  who  recently  took  over  the  man- 
agement of  a  Fanchon  &  Marco  unit  in 
Los  Angeles.  Elmore  Shepardson  will  act 
as  his  assistant.  Other  new  men  on  the  cir- 
cuit include  William  Hendricks,  at  Janes- 
ville ;  E.  R.  Brennan,  at  Marinette,  and 
Carl  Niesse,  formerly  with  Publix  and 
Skouras  in  Indiana  and  at  Fond  du  Lac. 


January    28,  1933 

MOLASSES  WILL  CATCH 
MORE  FLIES.  BELIEVES 
THEODORE  SCHLOSSER 

Like  many  other  men  engaged  in  show- 
business,  Theodore  Schlosser,  head  of  Es- 
sanoe  Amusement  Co.,  Inc.,  Mt.  Vernon, 
Ky.,  after  fighting  local  non-theatrical  com- 
petition with  every  weapon  at  his  command 
over  a  considerable  period,  reached  the  logi- 
cal conclusion  that  the  one  best  way  to 
remedy  depressing  effects  made  on  the  box 
office  by  Saturday  night  home  talent  shows, 
basketball  games,  church  festivals,  etc.,  was 
to  work  with  instead  of  against  the  pro- 
moters of  those  activities. 

Mt.  Vernon,  he  advises  the  Club,  was  the 
first  town  he  ever  worked  that  was  small 
enough  to  present  evidence  of  box  office 
ravages  caused  by  Saturday  night  basket- 
ball games.  The  occasion  actually  became 
a  most  one-sided  affair,  regardless  of  his 
bids  for  business  on  many  occasions  by  put- 
ting on  special  programs.  This  season  he 
changed  his  tactics  and  results  are  surpris- 
ing. 

Seeking  out  the  coach  of  the  local  team 
the  two  went  into  conference.  Schlosser 
made  some  concessions  and  the  coach 
agreed  that  no  games  would  be  played  on 
Saturday  nights.  After  attending  several 
class  meetings,  Schlosser  offered  to  let  cer- 
tain classes  work  on  certain  pictures,  ex- 
tending students  the  privilege  of  selling 
tickets  on  the  outside  and  giving  them  a. 
cut  on  receipts  over  an  amount  calculated 
as  "regular  business."  In  this  way  he  gets 
far  more  trade  than  ordinarily  accrues,  and 
the  students  also  get  their  share.  The  ar- 
rangement is  satisfactory  to  them  and 
now,  instead  of  working  on  their  programs, 
they  work  on  Schlosser's.  They  even  go 
so  far  as  to  give  the  theatre  a  free  ad  on 
their  handbills  when  advertising  games. 

He  heartily  recommends  this  method  of 
cooperation  to  others  up  against  similar 
opposition  and  past  observations  on  our  part 
prompt  us  to  agree  with  Schlosser  that  more 
flies  can  be  caught  with  molasses  than 
vinegar.  Proof  of  the  pudding  in  his  case 
lies  in  the  fact  that  cordial  relations  now 
exist  between  all  factions.  We  will  hope  to 
hear  more  from  this  Club  member  con- 
cerning problems  which  confront  the 
operator  of  theatres  in  the  smaller  cities. 


Busy  Mr.  Goldman! 

William  Goldman,  general  manager  of 
Warner  theatres  in  the  Philadelphia  zone, 
was  recently  named  one  of  a  committee  of 
six  to  handle  Convention  Hall.  He  also 
acts  as  chairman  of  the  entertainment  com- 
mittee and  is  in  charge  of  the  city's  foreign 
relations  bureau.  Mr.  Goldman  has  been 
lauded  by  the  newspapers  as  one  of  Phila- 
delphia's "most  distinguished  citizens." 


BIRTHDAY  GREETINGS  TO  THESE  MEMBERS! 

Sam  J.  Aaron  Albert  Knapp  John  J.  Revels 

K.  L.  Adams  Dan  E.  Krendel  G.  W.  Sampson 

Alvah  Barber  Alvin  K.  La  Vender  Milton  Schonberger 

Bernhard  N.  Bisbee  W.  A.  Lee  Theodore  L.  Smalley 

Laurin  J.  Derenzy  Dave  Lieberman  Edward  Spengman 

Ben  Gross  J.  Ellison  Loth  M.  J.  Stockwell 

Paul  H.  Harreli  John  F.  Mackenzie  User  Sugarman 

M.  S.  Harris  C  J.  Olbrich  Harry  Wade 

G.  Otto  Hartsoe  Paul  D.  Rainsberger  William  Weiss 

Homer  R.  Hisey  Bernhardt  Rebentisch  Archie  Winick 

J.  M.  Hirshblond  Dominic  Reds  Ernest  Williams 

Moe  Katz  M.  J.  Reed  T.  S.  Yeoh 


January    28,  1933 


ROUND   TABLE  CLUB 


57 


TODDY  WAGED  A  BIG 
CAMPAIGN  DOWN  IN 
TUSKEGEE.  ALABAMA 

Tuskegee,  Ala.,  was  certainly  made 
Columbia  Picture-minded  as  the  result  of  a 
"Columbia  Jubilee  Week"  campaign  planned 
and  executed  by  Ted  Toddy,  exploiteer,  and 
Manager  Albert  Fain,  of  the  Rose  Theatre. 
Endorsement  by  the  Governor  of  the  State, 
proclamation  by  the  Mayor,  parades,  double 
truck  co-ops  and  special  section  in  the  local 
newspaper,  all  testifies  to  the  unqualified 
success  of  the  move. 

Lest  you  think  we're  spoofing  about  the 
Governor  taking  part  in  the  ceremonies, 
take  a  glance  at  one  of  the  accompanying 
illustrations,  which  presents  evidence  of  this 
feature  of  the  campaign.    Left  to  right  are: 


the  Honorable  R.  H.  Powell,  President  pro 
tem  of  the  Senate ;  Albert  Fain,  manager  of 
the  Rose;  Governor  Miller,  and  the  re- 
doubtable Mr.  Ted  Toddy  himself.  Believe 
it  or  not,  the  State's  Chief  Executive  is  ex- 
pressing his  approval  of  the  move  to  re- 
vive all  manner  of  trade  and  spirit  in 
Tuskegee,  despite  the  price  of  raw  cotton, 
etc. 

Sixteen  leading  merchants  were  organized 
into  a  committee  to  cooperate  with  the 
newspaper  for  issue  of  two  double  trucks 
and  a  secial  section  on  the  Jubilee  and  they 
came  through  in  great  style.  All  ads  car- 
ried reference  to  Jubilee  Week  and  the  large 
centre  portions  of  the  pages  were  devoted 


to  theatre  and  announcement  that  •  eighteen 
handsome  presents,  donated  by  the  mer- 
chants, would  be  given  away  in  the  usual 
manner. 

On  the  day  the  Mayor  proclaimed  a 
"Civic  Holiday"  in  honor  of  the  Week, 
which  was  featured  by  a  four-block  long 
parade  of  members  of  the  fire  department. 


"ID  LIKE  TO  BE  A  MANAGER" 

Via  Ike  Rose  and  Eli  Sugarman 

"I'd    like   to   be   the   manager  of   a    film  house, 
oh  gee; 

I'd    like   fo   wear  that   title,"    a    youngster  said 
to  me. 

Said  I:  "Let's  ask  the  manager  what  a  youngster 
has  to  do 

Who  wants  to  be  the  manager  of  a  theatre  and 
its  crew." 

So   up  we  went  to   see   him,   with   this  question 
very  vital: 

"What  is  it  managers  have  to  do  before  they 
get  that  title?" 

There  was  a  sad  look  in  his  eye  as  unto  us  he 
wheezed ; 

"Well,  first  I  went  to  college  and  won  seventeen 
degrees. 

Then  they  finally  decided  to  take  a  chance  on 
me 

And  I  worked  three  years  as  usher  till  I  had  water 
on  the  knee. 

"So   then   they   made   me   manager   of   a  cluck 

house   in   the  sticks. 
And  soon  1  found  they'd  played  me  for  another 

of  those  hicks. 
For  I  was  janitor — projectionist — cashier — publicity 

man — 

And    when   they    bounced    my   one-man    staff,  I 
acted   as  doorman. 

"After  seventeen  years  of  this,  my  hair  was  turn- 
ing gray. 

So  they  decided  to  reward  me  with  a  two-weeks 
holiday. 

And  then  at  last  success  was  mine — they  sent  me 
to  the  city 

To  manage  a  first-run  de  luxe  and  1  was  sitting 
pretty. 

'But  alas,  the  truth  was  filtered  through  my  poor 

dumb  ivory  head. 
They'd  handed  me  a  jinx  house  that  was  always 

in  the  red. 

So  after  twenty  years  of  work  that  rates  a  total 
loss, 

I'm   convinced  that  being  a  manager  is  a  lotta 
applesauce." 

Anonymous — 


police  force,  and  headed  by  a  forty-piece 
band  from  Tuskegee  Institute.  Practically 
every  youngster  in  town  joined  in. 

We're  glad  to  hear  from  Tedy  Toddy 
again,  after  quite  a  long  period  of  silence 
from  this  hustling  exploiteer,  and  congratu- 
lations are  certainly  in  order  for  both  him 
and  Fain  for  bringing  their  campaign  to 
such  a  successful  conclusion.  Besides  being 
a  corking  promotional  move  for  any  the- 
atre to  get  behind,  general  business  condi- 
tions make  it  a  most  worthy  undertaking. 


Brand  New  Racket! 

Report  has  it  that  an  enterprising  young 
man  tried  to  work  a  brand  new  scalping 
gag  at  the  Hippodrome  Theatre,  Baltimore, 
but  failed  to  get  very  far  in  his  act. 

As  two  autos  pulled  up  to  the  curb  in 
front  of  the  theatre  he  engaged  the  passen- 
gers in  conversation  and  informed  them 
that  while  no  more  tickets  were  being  sold 
at  the  box  office  he  could  obtain  them  from 
a  friend  inside  for  75  cents  each,  or  an  in- 
crease of  20  cents  over  top.  He  got  away 
with  the  racket  the  first  time  but  Ted  Rous- 
ton,  manager,  was  tipped  off  in  the  mean- 
time by  the  staff  and  curtained  the  act. 


FRED  JOHNSON  DOING 
GOOD  WORK  WITH  HIS 
REYNOLDSVILLE  HOUSE 

Cooperative  ad  pages  and  other  news- 
paper publicity  before  us  offer  evidence 
that  Fred  Johnson,  who  took  over  manage- 
ment of  the  Adelphi  Theatre,  Reynoldsville, 
Pa.,  a  short  time  ago,  is  getting  into  full 
stride  in  his  new  field  of  operation.  Many 
readers  will  recall  that  this  Round  Tabler, 
before  going  into  the  game  on  his  own, 
managed  one  of  the  leading  theatres  in  Oil 
City,  Pa. 

Only  in  town  a  short  while  and  a  full 
page  co-op  is  the  result ;  which,  we  think,  is 
getting  along  at  a  pretty  rapid  rate.  Note 
in  the  accompanying  illustration  that  the 
letters  spelling  the  title,  "Prosperity,"  were 
used  in  conjunction  with  a  star  identifica- 


®«PR©SPERITY"CI 

HAPPY  DAYS  ARE  BACK     |Q   UCDF  1    WHAT  THIS  COUNTRY  NEEDb 
AGAIN  FOR  EVERYBODY            fltBt  .    IS  A  GOOU  LAUGH       Hcrt  li  1.   ^  - 

m 

W.  H.  BeB 

MatiiH  Saturday                     Twr.  Show.  N'ljhllf 

Stohe's  Piiatmacif 

il 

Join  Banlly'i  Blanket 
aub  Now  for 
25c  a  Week ! 

BliskrOlr-mSSc  tDS2.45 

lantly'sCiil  Rate  Store 

1 

Sayets'  Fhannatir 
•♦• 

Gofdon's  Bazaar  Store 

1 

Reynelilsnlle 
Hardware  Conw 

1 

DNnison  Brotlicrs' 
Garagi 

¥1 

Butler  BrgtlietS' 
Coil 

II 

Imperial  Hotel 

YoiifibiriTlitcbn 

tion  gag.  Each  of  the  faces  in  the  several 
letters  represented  some  player  who  played 
with  Marie  Dressier  in  previous  pictures. 
The  idea  was  to  send  in  the  answers  and 
participate  in  guest  tickets  oifered  by  mer- 
chants and  theatre.  An  attractice  and  differ- 
ent kind  of  co-op. 

We  also  note  on  the  local  newspaper's 
front  page  that  Fred's  Xmas  Party,  spon- 
sored by  the  local  Elks  for  the  city's 
younger  element,  was  one  of  the  big  events 
of  the  season.  A  Santa  was  on  hand  to 
handle  the  kids  and  distribute  to  each  one 
a  bag  of  candy  and  fruit.  Needless  to  state 
the  theatre  was  filled  to  capacity. 

As  stated  above,  other  pages  in  the  paper 
show  plenty  of  evidence  that  it  hasn't  taken 
our  good  friend  Fred  very  long  to  find  his 
way  'round  town.  Good  luck  to  him  with 
his  enterprise  and  we'll  be  on  watch  for 
further  news. 


Stein  With  Warner,  Chicago 

Lawrence  S.  Stein,  recently  in  charge  of 
Warner's  Parthenon  Theatre,  Hammond, 
Ind.,  and  formerly  Warner  advertising  man 
in  northern  Indiana,  has  been  appointed 
director  of  advertising  and  publicity  for  all 
Warner  theatres  in  the  Chicago  district. 
He  succeeds  A.  W.  Sobler,  who  has  gone 
into  the  exhibition  field. 


58 


MOTION    PICTURE  HERALD 


January    28,  1933 


HOLIDAY  SUBJECTS 


Here  Is  a  List  front'  Which 
You  Can  Select  Appropriate 
Pictures  for  Coming  Holidays! 


THE  following  list  of  films  was  compiled 
by  the  National  Board  of  Review  as 
particularly  suitable  for  programs  cele- 
brating the  birthdays  of  Abraham  Lincoln 
(Feb.  12)  and  George  Washington  (Feb. 
22).  Titles  of  the  pictures  are  given,  to- 
gether with  a  brief  description  and  names 
of  distributing  companies.  Home  office 
addresses  are  grouped  in  the  closing  para- 
graph. 

LINCOLN'S  BIRTHDAY 

"Abraham  Lincoln" — (1  reel) — Rapid 
view  of  the  life  of  Lincoln.  Ross;  Y.  M. 
C.  A.;  Fitzpatrick;  Edited. 

"Abraham  Lincoln" — (10  reels) — Re- 
markable portrayal  of  the  life  of  Lincoln, 
made  so  through  sympathetic  and  penetrat- 
ing understanding  on  the  part  of  the  direc- 
tor and  actor.  Walter  Huston  plays  the 
leading  role.  United  Artists. 

"Abraham  Lincoln" — (11  reels) — Life 
of  Lincoln.  Sanford. 

"Gettysburg"  (in  color) — 1  reel) — 
Sanford. 

"Higher  Mercy" — (2  reels) — -An  epi- 
sode in  the  life  of  Lincoln.  Edited. 

"Highest  Law,"  The — (4  reels) — Tense 
dramatic  episode  in  Lincoln's  life.  Ross. 

"Land  of  Opportunity,"  The — (2  reels) 
— Depicting  Lincoln's  kind  heart  and  un- 
barbed  wit,  Ross. 

"Life  of  Abraham  Lincoln" — (2  reels). 
Edited. 

"Lincoln  Cycle" — (2  reels  each) — 
Ross:  "My  Father" — The  vital  importance 
of  an  education — Lincoln's  ability  to  read 
saves  his  father's  farm ;  ''Down  the  River" 
— Lincoln  making  a  voyage  down  the 
Mississippi  in  a  barge ;  "The  Slave  Auction" 
— Lincoln's  first  experience  with  a  slave 
market ;  "My  First  Jury" — Lincoln's  defense 
of  a  little  colored  boy  accused  of  stealing 
chickens ;  "The  Call  to  Arms" — Lincoln  in 
the  White  House;  "Under  the  Stars" — How 
the  wavering  Kentucky  legislature  decided 
to  join  the  struggle;  "My  Native  State" — 
Lincoln  restores  a  blind  man's  boyhood 
home ;  "Tender  Memories" — Lincoln  holds 
to  his  own  beliefs  during  the  War;  "A 
President's  Answer" — Lincoln's  kind  heart 
is  revealed  as  he  constantly  grants  pardons. 

"Uncle  Tom's  Cabin"— (6  reels)— The 
Harriet  Stowe  story  of  the  Civil  War  days. 
Ross. 

(The  Herman  Ross  Enterprises  include 
a  comedy  and  an  animated  cartoon  which 
they  consider  suitable  to  use  with  the  above 
pictures  distributed  by  them,  in  their  rental 
price  for  the  holiday  celebrations.) 

WASHINGTON'S  BIRTHDAY 

"America"— (11  reels)— The  D.  W. 
Griffith  production.  Sanford. 

"Betsy  Ross"— (5  reels)— The  story  of 
the  making  of  the  first  flag.  Edited.  Ross. 

"Chronicles  of  America  Serles" — (3 
reels  each) — Y.  M.  C.  A.:  "Declaration  of 
Independence'' — Events  in  Philadelphia  be- 
fore and  after  the  adoption  of  the  Declara- 
tion ;  "Eve  of  the  Revolution,"  The — Boston 


massacre,  tea  party  and  the  battle  of  Lex- 
ington; "Gateway  of  the  West,"  The — 
George  Washington  as  a  lieutenant;  "York- 
town" — The  coming  of  France  to  the  aid  of 
the  American  colonies. 

"George  Washington" — (1  reel) — Y. 
M.  C.  A.,  Edited;  Film  Classic  Exchange. 
Ross. 

"George  Washington" — His  Life  and 
Times — 4  episodes — 1  reel  each — Eastman: 
"Conquering  the  Wilderness" — Scenes  of 
spacious  manor  houses,  great  plantations, 
and  life  in  the  old  Dominion  provide  the 
background  for  the  era  in  which  Washing- 
ton was  born;  "Uniting  the  Colonies" — As 
Commander-in-Chief  of  the  Virginia  Troops 
Washington  maintains  strict  discipline  at 
the  frontier  posts ;  "Winning  Independence" 
The  main  events  during  the  war ;  "Building 
the  Nation" — Washington  realizes  that  a 
strong  central  government  is  the  only  solu- 
tion for  the  turmoil  of  the  country  and  sets 
to  work. 

(The  above  series  of  films  made  for  the 
Washington  Bicentennial  celebration  by  the 
Eastman  Teaching  Films,  Inc.,  are  availa- 
ble in  either  16  mm.  or  35  mm.,  for  sale 
from  the  Eastman  Teaching  Films,  Inc., 
Rochester,  New  York,  and  for  rental  from 
the  Y.  M.  C.  A.  Motion  Picture  Bureau, 
347  Madison  Avenue,  New  York  City.) 

"Washington — The  Man  and  the 
Capital" — (2  reels) — Splendid  picture 
(made  for  the  Bicentennial)  showing  Wash- 
ington— first  in  war,  first  in  peace  and  first 
in  the  hearts  of  his  countrymen,  and  the 
beautiful  city  which  stands  as  a  memorial 
to  his  memory.  Instructive  as  well  as  in- 
teresting.  Vitaphone  (Nos.  1313-14.) 

OTHER  PATRIOTIC  PICTURES  SUITABLE 
FOR  THE  HOLIDAY  PERFORMANCES 

"Alexander  Hamilton" — (1  reel)  — 
Ross;  Y.  M.  C.  A.;  Edited. 

"Alexander  Hamilton" — (10  reels) — 
George  Arliss — A  scandal  in  Hamilton's 
life  threatens  to  ruin  his  plan  for  establish- 
ing America's  credit.  Arliss  acts  with  his 
customary  ability.  Warner. 

"Benjamin  Franklin" — (1  reel) — 
Ross;  Y.  M.  C.  A.;  Edited. 

"Courtship  of  Miles  Standish,"  The — 
(6  reels) — Edited;  Ross. 

"Hats  Off!"— (1  reel)— History  of  the 
flag  with  a  lesson  in  flag  etiquette.  Fox. 

"Heart  of  a  Hero,"  The— (5  reels)— 
Nathan  Hale's  classic  of  patriotism.  Ross. 

"Man  Without  a  Country,"  The — (6 
reels) — Picturization  of  Edward  Everett 
Hale's  story.  Ross. 

"Shrines  of  American  History" — (1 
reel) — Landmarks  of  our  early  history. 
Ross;  Edited. 

"Uncle  Sam  of  Freedom  Ridge" — (5 
reels  and  2  reels) — Story  of  a  patriotic  old 
man  who  gave  up  his  son  for  his  country. 
Ross;  Edited. 

"War  of  the  American  Revolution" — 
n  reel) — Film  Classic. 

DISTRIBUTORS'  ADDRESSES 

Eastman  Teaching  Films,  Inc.,  Roch- 
ester, New  York;  Edited  Film  Service, 


ATTRACTIVE  FOYER 
DISPLAYS  BUILT  BY 
E.  GRADY  AND  STAFF 

Somewhat  belated  but  interesting  as  usual 
is  word  from  E.  C.  Grady  and  his  staff  at 
the  Hoosier  Theatre,  Whiting,  Ind. 

The  small  photo  shown  here  will  give  you 
all  an  idea  of  the  miniature  hotel  display 

he  and  the  gang 
engineered  when 
e  X  p  1  o  i  t  i  n  g 
"Grand  Hotel," 
true  in  every  de- 
tail, even  to  a 
sign  (clipped 
off)  atop  the 
building  and  a 
little  auto  wait- 
ing in  under  the 
marquee. 

The  other  pho- 
to shows  the  at- 
tractive foyer 
display, made  for 
"Big  Broad- 
cast," featuring 
a  miniature 
broadcasting  studio  with  aerials  and  stills 
in  place  of  windows  to  represent  action  in- 
side. The  photo  is  too  dark  to  show  the 
aerials,  but  they're  there,  nevertheless. 
It's  been  some  little  time  since  the  Club 


has  been  in  touch  with  Grady  and  his  as- 
sociates at  the  Hoosier  and  we're  mighty 
glad  to  have  him  on  the  active  list  once 
again.  Now  that  they've  started  off  the 
New  Year  in  this  spirit,  we'll  hope  the  good 
work  will  continue. 


130  W.  46th  St.,  New  York  City;  Film 
Classic  Exchange,  265  Franklin  Ave., 
Buffalo,  N.  Y. ;  Fitzpatrick  Pictures,  729 
Seventh  Ave.,  New  York  City;  Fox  Films 
Corporation,  Educational  Dept.,  850 
Tenth  Ave.,  New  York  City;  Ross,  Her- 
man, Enterprises,  622  Ninth  Ave.,  New 
York  City;  Sanford  Cinema  Service,  406 
Englewoo.d  Ave.,  Chicago,  111. ;  United 
Artists  Corporation,  729  Seventh  Ave., 
New  York  City;  Vitaphone  Corporation, 
321  W.  44th  St.,  New  York  City;  Warner 
Brothers  Pictures,  Inc.,  321  W.  44th  St., 
New  York  City;  Y.  M.  C.  A.  Motion  Pic- 
ture Bureau,  347  Madison  Ave.,  New 
York  Citv. 


January    28,  1933 


ROUND   TABLE  CLUB 


59 


JOIN  THE  ROUND  TABLE  ARMY  NOW! 


NICK  WARREN 

is  another  one  oi  the  Club's  current  crop  of 
assistant  managers,  and  we're  glad  to  record  his 
application  for  membership.  Nick  holds  forth  as 
runner-up  at  the  Criterion  Theatre,  Durham,  N.  C, 
a  post  he  has  held  for  the  past  six  months;  a  term 
of  service,  incidentally,  which  represents  his  en- 
tire experience  so  far  in  showbusiness.  We 
predict  Nick  will  click  along  at  a  fast  clip.  Prior 
to  choosing  the  theatre  for  a  career  he  was  a 
student  at  Duke  University,  where  he  made  good 
in  athletics.  He  is  also  a  former  pro  ball  player 
and  coached  football  for  a  year. 


TED  N.  TUARELL 

is  in  charge  of  the  Highland  Theatre  in  Chicago 
and  he's  still  another  manager  in  line  for  intro- 
duction to  his  fellow  Round  Tablers.  We're  glad 
to  have  your  application,  Ted,  and  sincerely  hope 
that  you,  too,  will  do  your  share  toward  making 
this  section  of  the  Herald  the  livest  of  its  kind 
in  the  trade.  What  was  that  last  stunt  you  used 
to  make  the  cash  register  play  a  merry  tune? 
Shoot  along  an  account  of  it  so  we  can  pass  the 
information  on  to  your  brother  showmen.  They'll 
be  waiting  to  hear  what  you  will  do  for  the 
"cause." 

V 

ISNACIO  CABRERA 

alias  "Prosperity"  Cabrera  is  another  assistant 
manager  to  become  a  member  of  this  organization 
and  he  has  the  job  of  helping  Jean  Armand  with 
management  of  the  Fox-Nogales  Theatre,  Nogales, 
Ariz.  Jean  tells  us  Ignacio  has  been  dubbed 
"Prosperity"  because  he-no-speaka  very  good 
English,  and  that  Prosperity  is  his  favorite  word. 
And  why  not,  say  we!  At  any  rate,  Ignacio  came 
up  from  the  usher  ranks  and,  according  to  his 
boss,  has  the  makings  of  a  first  class  showman. 
He  replaces  Carl  Chick,  who  was  promoted  to 
the  Fox  Theatre  at  Phoenix,  Ariz. 


RICHARD  M.  THOMASON 

hails  from  out  in  Ellis,  Kansas,  where  he  manages 
the  Crystal  Theatre  for  owner,  L.  E.  Snyder.  He's 
another  new  Round  Tabler  in  line  for  introduction 
to  all  the  other  showmen  in  this  organization  and 
he  wants  them  to  know  that  he  will  do  his  best 
to  contribute  his  share  of  show-selling  information 
to  this  department.  Okay,  Dick,  and  we'll  be 
awaiting  with  interest  your  next  communication 
to  Club  headquarters.  Shoot  along  an  account 
of  the  last  stunt  you  used  to  make  the  box 
office  click. 

V 

ROSCOE  JONES 

has  the  job  of  assisting  Manager  Hiser  with  man- 
agement of  the  State  Theatre,  Nashville,  Tenn., 
and  we're  happy  to  list  his  name  among  the  many 
assistant  managers  already  enrolled  in  this  organ- 
ization. His  next  step  up  the  ladder  Is  a  man- 
ager's job  and  just  as  soon  as  he  gets  his  feet 
on  that  rung  the  big  event  will  be  recorded  on 
this  page.  In  the  meantime,  we'll  depend  upon 
bolh  Jones  and  Hiser  to  keep  this  department 
informed  on  what's  going  on  in  showbusiness  out 
their  way. 

V 

BEN  BLOOMFIELD 

manages  the  Oriental  Theatre  out  in  Chicago  and 
we're  mighty  glad  to  add  his  name  to  this  week's 
crop  of  new  Round  Tablers.  Ben  is  also  thoroughly 
in  accord  with  what  this  organization  is  doing  for 
showmen  the  world  over  and  promises  to  do  his 
best  to  keep  up  the  good  work.  Okay,  Ben,  put 
your  shoulder  to  the  wheel,  too,  and  let  the  rest 
of  the  fellows  know  about  some  of  the  tricks 
you're  using  to  boost  box  office  trade.  We'll 
be  looking  for  your  next  letter. 


MARK  R.  CHARTRAND 

hails  from  down  South  in  Miami,  Fla.,  where  he 
was  recently  assigned  the  management  of  the 
Biltmore  Theatre,  a  house  formerly  managed  and 
still  supervised  by  Round  Tabler  Sonny  Shepherd. 
We're  glad,  indeed,  to  record  Mark's  applica- 
tion for  membership  in  this  organization  and  hope 
he  will  be  as  good  a  contributor  to  this  depart- 
ment as  Sonny.  So  there  you  are,  Chartrand; 
help  keep  the  ball  rolling  along  in  the  same, 
good  old  way.  We'll  be  watching  your  step. 
Tell  Sonny  hello  for  us  and  that  we  can  also 
use  a  good  yarn  from  him. 

V 

JACK  W.  HYNES 

has  charge  of  Shea's  and  the  Grand  Theatres, 
M.  A.  Shea  Theatrical  Enterprise  houses  down  in 
Bradford,  Pa.,  and  we're  taking  this  opportunity 
to  acknowledge  his  application  for  membership  in 
the  Round  Table  Club.  Hynes  advises  us  that  he 
has  been  following  activities  of  Round  Tablers 
ever  since  the  Club  was  organized  and  received 
many  valuable  show-selling  suggestions  from  this 
department.  Welcome  to  the  gang.  Jack,  and 
we're  mighty  glad  to  know  that  you,  too,  will 
put  your  shoulder  to  the  wheel.  Help  the  good 
work  along  by  sending  in  some  of  your  own  box 
office  tips.  Thanks  for  the  enclosure;  we'll  use 
it  at  the  first  opportunity. 

V 

M.  L.  CHIAPEnO 

is  the  assistant  skipper  of  the  Neptune  Palace 
Theatre  out  in  Alameda,  Calif.,  and  we're  also 
glad  to  add  the  name  of  this  new  recruit  to  the 
many  squads  of  assistant  managers  enrolled  in 
the  Round  Table  army.  This  week's  crop  of  new 
members  also  includes  the  name  of  George  Wil- 
son, advertising  manager  of  the  Neptune  Palace, 
so  between  the  two  of  these  representatives  the 
Club  ought  to  be  kept  posted  on  what's  going 
on  in  showbusiness  out  their  way.  We'll  be  look- 
ing for  further  word. 


H  ER£ J"  H^E__  _B  LA_NK 

APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 


THOS.  Y.  McCONNELL 

is  the  manager  of  the  Riviera  Theatre  down  in 
Knoxville,  Tenn.,  and  prior  to  taking  this  post  was 
in  charge  of  the  Strand  Theatre,  Montgomery, 
Ala.  Tominy  received  his  tutelage  in  showbusi- 
ness from  Hoxey  Farley,  well  known  theatre  execu- 
tive in  the  Southland.  Well,  Tom,  we  know 
Hoxey;  we  know  the  Strand;  we  know  Mont- 
gomery from  Boguehomme  to  the  West  End; 
therefore,  we  feel  well  qualified  to  state  that 
your  training  certainly  bodes  good  fortune  to 
forthcoming  Club  pages.  Keep  in  touch  with  this 
department  regularly. 

V 

GEORGE  WILSON 

is  the  advertising  manager  of  the  Neptune  Palace 
Theatre,  Alameda,  Calif.,  and  we're  glad  to  re- 
cord that  he  has  become  a  member  of  the  Round 
Table  Club.  George  has  plenty  to  keep  him 
busily  engaged  with  showbusiness  out  in  his  town 
and  we  feel  sure  he  will  have  some  good,  live 
tips  to  pass  along  to  his  brother  showmen  in  this 
organization.  We  will  await  with  interest  his  next 
communication  and  hope  he  will  find  time  to  be- 
come a   regular  contributor  to  this  department. 

V 

WOODROW  OWENS 

recently  succeeded  Michael  Chakeres  as  assistant 
manager  of  the  State  Theatre,  a  Regent-State 
Corporation  house  in  Springfield,  Ohio,  when  the 
latter  was  assigned  manager  of  the  State  last 
November.  So  we're  chalking  Woodrow's  name 
up  among  the  many  assistants  in  the  Club's  line-up 
and  if  he  has  the  same  good  luck  as  his  chief,  it 
won't  be  long  before  we'll  be  sending  him  one 
of  the  framed  certificates  of  membership  in  the 
fastest  growing  showmen's  organization  in  the 
whole  world.  Best  regards  to  Mike,  Owens,  and 
ask  him  to  keep  his  Club  posted. 

V 

ALLAN  WEINSTEIN 

IS  another  one  of  the  many  assistant  managers  to 
join  the  ranks  of  the  Round  Table  army  and  his 
membership  is  sponsored  by  his  boss,  Mauray  L. 
Ashman,  manager  of  the  Capitol  Theatre,  Brook- 
lyn, N.  Y.  Mauray  advises  the  Club  that  Allan 
began  his  theatre  career  as  one  of  the  ushers 
and  by  virtue  of  applying  himself  closely  to  the 
many  phases  of  theatre  management,  became 
eligible  to  the  post  of  assistant.  He's  6  feet,  3 
inches  tall  and  how  the  New  York  Paramount 
missed  him  for  a  doorman,  while  he  was  climbing 
the  ladder,  is  beyond  our  understanding.  Keep  up 
the  good  work,  Allan,  and  ask  your  boss  to  keep 
in  touch  with  headquarters. 

GEORGE  B.  STOVES 

Hey,  ''Chick**:  has  tho  job  of  helping  Paul  Binstock  manage  the 

Tit   _77  •      .7  /         I     Republic.  Theatre  over  in   Brooklyn,   N.  Y.,  and 

Please  enroll  me  tn  the  Club  and    with  his  application  at  hand  the  club  now  has  two 

send  me  my  framed  certificate.  represertatives  in  their  section  of  the  big  bor- 

ough. If  George  turns  out  to  be  as  good  a  con- 
tributor as  his  boss,  we're  here  to  let  you  all 

  know  that  this  department  will   be   the  richer 

through  Stoves'  membership.  With  Binstock's  able 

PosUhn    coaching,  we'll  also  predict  that  it  won't  be  long 

before  we'll  be  able  to  list  this  new  member 
,  among  the  full-fledged  Round  Tablers.  Tell  Paul 

1  oettre    hello,  George,  and  ask  him  to  shoot  along  some 

information  on  recent  activities. 

Addreu    V 

WILLIAM  G.  SIMONS 

City    is   the    advertising    director   of   the   Army  "Y" 

Theatre  at  Fort  Leavenworth,  Kansas.   With  this 
^fgf^  acknowledgment  of  his  application  for  member- 
  ship  in  the  Club,  he  becomes  a  soldier  in  two 

(Mall  *o  Managers'  Round  Table  Club.    ^uT' b;7rdTo^:d  t^^h^  L^^^o^^rvt^raT- 

1790  Broadway,  New  York)  kind.    Let  the  rest  of  the  gang   know  what  you 

and  your  associates  are  doing  to  entertain  the 
=1^=^^=^^^==:=:=:;=^;;;:;^^=^;:;;;;;;^^      gang  out  at  Leavenworth,  Bill. 


60 


MOTION    PICTURE  HERALD 


January    28,  1933 


THE  I^ELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the 
distributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1932,  unless  otherwise  specified 


ALLIED  PICTURES 


FIRST  NATIONAL 


Features 


Title  Star 

A   MiB'i  Land   Hoot  Gibson- Marion    Shilling..  .Juno 

Bolilai  Point  Th*   Hoot  Gibson-Helen  Foster   July 

Cowboy   Couutllor   Hoot  Gibson-Sheila   Manneri. . .  .Oct. 

IntrHder.   Tb*   Monte  Blue-Llla  Leo   Dec. 

Iron  Master.  The   Llla   Lee-Reginaid   Denny  Nov. 

oncer   13   Monte  Blue-Liia  Lee   Nov. 

Parisian  Reminee.  A   Lew  Cody-Marlon  Shilling  Oct 

Stolter.   The   Monte  Blue-Dorothy  Burgess. .  .Juno 

Unholy    Lev*   H.   B.   Warner-Llla  Leo  Juno 

Coming  Feature  Attractions 

A  Shriek  in  the  Night  

Anna  Karenina   

Beyond  the  Law   

Boots  of   Destiny   Hoot  Gibson   

Davy  Jones'  Loclier    

Dude  Bandit,  The   Hoot  Gibson   

Eleventh  Commandment   

Midnight  Alarm  

Nestors,   The   Monte  Blue   

Pullman  Car   

Red  Kisses   

Silk  Trimmed   

Slightly  Used   

Sphinx,  The   

Three  Castles    • .   

Valley  of  Adventure,  The   Monte  Blue   

Without  Children   


Running  Time 
Rel.  Date      Minutes  Reviewed 

li  65.... June  il 

15  70....  July  23 

IS  63. ...Oct.  8 

26  69.  .Jan.  I4,'33 

1  69....  Dee.  10 

26   67....  Dec.  3 

1  77.... Sent  17 

18  70  June  25 

1  78....  July  0 


Features 

Title  Star  Rel. 

Cabin  in  the  Cettea   Richard  Bartheineu   Oct 

Central    Park.   Joan   Blendeli   Dec. 

Crash.   The   Ruth  Chattertea   Oct 

Crooner   David  Manners   Aug. 

Dr.   X   Lionel   Atwili-Fay   Wray  Aug. 

Frisco  Jenny   Ruth  Chatterton   Jan. 

Lite  Begins   Loretta   Young-Eric    Lindea. . .  .Oct 

Love  is  a  Raelcet  Douglas   Fairbanks.   Jr  June 

Match  King.  The   Warren  Wiliiam-Lili  Danita..  .Dec. 

Silver    Dollar   Edward  G.  Robinson   Dee. 

Tenderfoot.   The   Joe   E.   Brown  June 

They  Call  It  Sin  Loretta   Young-Goo.    Brent  Nov. 

Throe  on  a   Match  Biondeil-Wllliam-Dvorak-Davit.  .Oct 

Tiger   Shark   Edward  Q.  Robinson  Sent 

20.000  Years  In  Sing  Sing...Bette   Davls-Speneer  Tracy  Feb. 

Week-End   Marriage   Loretta  Young-Norman  Foster. .  .July 

You  Said  a  Mouthful  Joe  E.  Brown   Nov. 

Coming  Feature  Attractions 

Blondie   Johnson   Joan   Blondeil-Chester  Morris. ...  Feb.   25, '33  

Central  Airport   Richard  Barthelmess   

Elmer  the  Great   Joe  E.  Brown   

Employees  Entrance   W.William-Loretta  Young   Feb.    II. '33  75  Dec.  24 

Ex-Lady   Bette  Davis-Gene  Raymond  

Lilly    Turner   Ruth  Chatterton   

Little    Giant,    The   Edward  G.  R(>h.inson   

Mind    Reader,   The   Warren    William-C.  Cummings  

She  Had  to  Say  Yes  Loretta  Young-Lyle  Talhot   

Silk    Express,   The  Neil   Hamilton-Sheila  Terry  


Running  Time 
Date      Minutes  Reviewed 

15  78....8ept  It 

10  55....  Nov.  It 

8  68.... Seat  17 

20  68....  Aug.  • 

..77.... June  IJ 

..76  Dec. 

..72....  Aug. 
..72. ...Jua* 
..79....  Dec. 
..78.. 
..70.. 
..74.. 
..64.. 
.80.. 


27  

i4.'S3... 

1  

25  

31  

24  

18  

5  

29  

24  

l.'33.. 

9. 


17 
IS 
It 

17 

.  Nov.  S 
. .  May  28 
..Sent.  3 
..Oct 
.Aug. 


.81....  Nov. 
.June 


26  72....  Nov. 


I 

27 
5 
11 
11 


ARTCLASS  PICTURES 


Features  _  , 

Running  Time 

Title  Star  Rei.  Date      Minutes  Reviewed 

Night  Rider.  The   Harry   Carey   June   72   

They  Never  Com*  Back  Regis  Toomey-Dorathy  Sebaotlaa  .May   63  June  II 


COLUMBIA 


Running  Time 
Date      Minutes  Reviewed 


i5,'33  67   

IS  76. ...July 


24  

6.'33. 
6.... 
5.... 


80....  Nov.  26 
.64   


4  67.. Jan.  I4,'33 

19  


28. 

18  

IS  67   

SI  71.  .. Sent  24 

15  68  Dec.  10 

20.'33  

28    66   


 68  Sent  3 

 68  Dec.  3 

 74....  Nov.  19 


Features 

Title  Star  ReL 

Air  Hostess   Evalyn   Knaon-James  Murray- 

Thelma  Todd   Jan. 

American   Madness   Walter    Huston-C.  Cummings- 

K.    Johnson   Aug. 

As  the  Devil  Commands  Alan    Dinehart-Nell  Hamliton- 

Mae    Clarke   Dec. 

Bitter  Tea  o(  Qanoral  Yea...  B.  Stanwyck-Nlls  Asther   Jan. 

By    Whose    Hand?  Ben    Lvon-Barbara   Weeks...  lulv 

Cornered   Tim  McCoy   Aug. 

Deception    Loo  Carrillo- Barbara  Weeks- 

Nat  Pendleton  . .  Nov. 

End  of  the  Trail.  The  Tim   McCoy-Luana  Walters  Dec. 

Fighting  for  Justice   Tim    McCoy-Joyce   Compton  Dec. 

Forbidden    Trail   Buck  Jones-Barbara  Weeks...  Nov. 

Hello    Trouble   Buck    Jones-Llna    Basguetto. . .  .  July 

Last   Man.   The   Chas.   Bickford-C.   Cunalngs. . .  Aug. 

Man  Against  Weaan  Jack  Holt-Lillian  Miles   Nov. 

Man  of  Actio*  ...Tim   McCoy-Caryl  Lincoln  Jan. 

McKenna  *t  th*  Mcunted  Buck  Jones-Greta  Granstedt..  .Aug. 

Night  Club  Lady,  Th*  Adolshe  Meolou-May*  M*th*t- 

Skeets  Gaiiaiher   Aug. 

Night  Mayer.  Th*   Lee  Traey-Evalyn  Knapp  Aug. 

No   More   Orchids   Carole  Lembard-Lyie  Taibat  Nov. 

Obey  the  Law  ,  Leo  Carrill*-Lels  Wiison-Dlckle 

Moore   Jan. 

Saeed    Demon  Wm.  Collier.  Jr.- Jean  Marsh... Nov. 

Satrtlng  Age,  Tliis   Jack  Holt- Evalyn   Knaon  Sent 

Sundown  Rider,  Tba  Buck   Jones-Barbara    Weeks  Dec. 

Thafs   My   Boy   R.    Cromwell-Dorothy  Jordaa- 

Mae  Marsh   .Oct 

Vanity  ttreet   C.  BIckford-Heien  Chandler ....  Oct 

Virtue   Carole  Lombard-Pat  O'Brien..  .Oct 

War  Correspondent   Jack  Holt-Ralph  Graves-Llia 

Lee   July 

Washington  Merry  Ge  Round..  Lee  Tracv-C.  Cummings   Oct 

Western   Code,   The   Tim  McCoy-Nora  Lane  Seat. 

White   Eagle   Buck  Jones-Barbara  Weeks  Oct 

Coming  Feature  Attractions 

Beneath  the  Sea   Ralph   Bellamy-Fay  Wray  

Brief   Moment   Barbara   Stanwyck   ,  

California   Trail,   The  Buck  Jones-Helen  Mack  

Child  of  Manhattan   John  Boles-Nancy  Carroll  Feb.     4,'33  71.. Jan.  21, '33 

Destroyer,  The  

Fever   Jack  Holt-Lllllan  Bond   

Forgotten    Man.    Th*  Jack  Holt   

Hurricane    Dock   ...Jack  Holt   

Lost  Valley   Buck  Jones   

Mike    

Parole   Girl   Mae  Clarke-Ralph  Bellamy    

Pearls  and  Emeralds   

Rules  for  Wives  '  

Silent  Men   Tim  McCoy- Florence  Britton  

8*  This  is  Africa  Bert    Wheeler-Robt  Woolsey- 

Raguel  Torres    .   

State  Trooper   Regis  Toemey- Evalyn  Knapp  

TraatMl   Buck  Jones-Shlriey   Grev  Feb.  I0.'33  

Wild  Stallion   Wm.   Janney-Derothy  Appleby  

FIRST  DIVISION 

Features 

Running  Time 

.    J™K        _     .  Star  Rei.  Date      Minutes  Reviewed 

Condemed  to  Death  Arthur  Wontner   Sept   IS  70  July  23 

Boona    Geona  Nov.    25              65 ... .  Aug.  27 

Monte  Carlo   Madness   Sari   Marltza   Sept.   15  64  June  II 

Ringer.    The   Franklyn  Dyail   Sept.   15  60  June  11 


27. 
19. 
25. 


20,'33  

5  65....  Nov.  26 

15   67. ...Oct  15 

30  

6  71. ...Dec,  3 

IS  67..,. Oct  29 

25    69  Nov.  5 


25  

15  

16  

7  


.77. ...Aug.  20 
.78... Oct  I 


.67. 


.Oct 


FOX  FILMS 

Features 


Date 


Title  Star  Rel 

Almost   Married   Violet  Heming-Raiph  Beiiany- 

Alexander    KirlUand   July 

Call    Her  Savage   Bow-Owsley-Todd- Roland   Nov. 

Cavalcade   Clive  Brook-Diana  Wynyard  

Chandu.    Th*    Maglclaa  Edmund    Lowe-Beia  Lugesi- 

.. Irene   War*   Sept 

Congorllla   Mr.  &  Mrs.  Martin  Johns**.  ..Aug. 

Down  to   Earth  Will   Regers- Irene  Rich  Sept 

Face  in  the  Sky  Spencer  Tracy-Marian  Nixon- 
Stuart    Erwin   Jan. 

First  Year,  The   Gaynor-Farreil   July 

Golden   West   The  Ge*.    O'Brien-Janet  Chandler- 
Marion  Burns  Oct 

Handle    With    Care  Jas.  Dunn-Boota  Mailory   Dec. 

Hat  Check  Girl  Sally  Eliers-Bon  Lyon    Sept 

Hot   Pepper   Victor  McLagien-Edmund  L***- 

Lupe  Veie2-EI  Brendel    Jan. 

Me  and  (My  Gal   Joan  Bennett-Spencer  Tracy...  pec 

Painted   Woman,   The  P.  Shannon-Spencer  Traey-Wa. 

Boyd   Aug. 

Passport  to   Hell,   A  Eilssa    Landi-Paui  Lukas-A 

Kirfcland-Warner  Oiand   Aug. 

Rackety    Rax   Victor  McLagien-Greta  NfsaMl- 

Neli    O'Day   Oct. 

Rebecca  of  Sunnybroek  Farm..  Marian  NIxon-R.  Bellamy  July 

Robbers  Roost  George  O'Brien- Maureen 

O'Sulilvan   ..Jan. 

Second  Hand  Wife  Sally  Ellere-Raiph  Bellamy....  Jan. 

Sherlock    Holmes   Cilve  Brook-Miriam  Jordan  ..Nov. 

Six  Hours  to  Live  Warner  Baxter-John  Boies-Mir- 
iam Jordan   ..Oct 

Toss  of  the  Storm  Country... Janet  Gayner-Chat.  Farrall  ..Nov. 

■T,"."!..  ^Jif.       W"'''  Will  Rogers-Marian  Nixon  Nov. 

Wild  Giri   Joan   Bennett-Charles  Farrell- 

Ralph  Bellamy   Oct 

Coming  Feature  Attractions 

Adorable   Janet   Gaynor- Henry  Garat  

Broadway  Bad   Joan  Blondell  -  Ginger  R*g*r* 

,     „  RIeardo  Cortoz   Feb.  I2,'S3.. 

Dangerously  Yours   Miriam  Jordan- Warner  Baxtar.. .Jan.  29,'33., 

Giant  Swing,  The   RIeardo  Cortez-Norman  Foster  

Am  Guilty  of  Love   Boots  Mailory-A.  KIrkiand  

Infernal  Machine,  The   Genevieve  Tobln-Chestor  MorrI*. 

Alexander    KIrkiand   Feb.  S.'SS. 

Man- Eater    Marion  Burns- Kane  Richmond  

Sailor's  Luck   James  Dunn-Saiiy  Elleri   

Smoke   Lightning   George  O'Brlon-Neli  O'Day  Feb.  I9,'33. 

State    Fair  Janet   Gaynor-WIII  Rogers-Lew 

Ayres-Sally    Ellers- Norman 

,.,  „ .       „        „     .  Foster-Frank  Craven   

Walking   Down   Broadway   ..  .James  Dunn- Boots  Mailory- 

_     .     „  .      ,  Zasu   Pitts-Minna  Gombeil  

Zoo  n  Budapest   Gene  Raymond- Loretta  Young  


Running  Time 
Minutes  Revie 


17 

.51 

27  

...88. 

. .  Dec. 

3 

.Jan.  I4,'33 

18  

..  .74. 

. .Sept 

17 

17  

...72. 

..July 

10 

4  

...73. 

..July 

23 

31  

...80. 

..July 

23 

30  

...74. 

..Oct 

IS 

25  

...75. 

.  .Dec. 

24 

25  

...64. 

.  .Sept. 

24 

4  

.  .78. 

.  .Dec. 

17 

21  

..72. 

.  .Aug. 

13 

14  

..75. 

.  .Sept. 

2 

23  

..75. 

. .  Oct. 

29 

3  

..80. 

..July 

16 

8,'33  ,  . 

I,'33.. 

.  .64. 

Jan.  21 

'33 

6  

..69.. 

. .  Nov. 

26 

16  

..80.. 

.  .Oct 

29 

20  

..75.. 

.  Nov. 

26 

13  

. .70.. 

..Nov. 

12 

9  

. .74. . 

. .  Oct 

8 

FREULER  FILM  ASSOCIATES 


Features 


Running  Time 
Rei.  Date      Minutes  Reviewed 


Title  Star 

Flahtfna   Gentleman.   The  Wm.  Collier,  Jr.-Jesephin* 

Dunn-N.Moorhoad   Oct     7  65. 

Forty-Nlners,    The  Tom  Tyler   Oct    28  59 

Gambling  Sex  Ruth  Hall-Grant  Wither*  Nov.    21  65 

Penal  Code,  The  Regis  Toomey-Holen  Cohan  Dec.  23  

Savaao    Girl,    The  Roehelle  Hudson-Walter  Byron.. Dec.  5  

When  a  Man  Rides  Alone  Tom  Tyler   Jan.  iS.'SS  


.Oct  IS 


Coming  Feature  Attractions 


Black  Cat  The  

East  of  Sudan  

Green  Paradise   

Kiss   of   Araby  Maria  Alba-Walter  Byron   Jan.  SI.'SS., 

My  Wandering  Boy  

Red  Man's  Country  

Silent  Army,  The  

Sisters  of  the  Follies  


January    28,  1933 


MOTION    PICTURE  HERALD 


61 


(THE  RELEASE  CHAKT—CCNT'D ) 


MAJESTIC 

Features 

Running  Tlmt 

Title  Star  Rel.  Date      Minutes  Raviewed 

Crusadw.  Tht   Evalyn  Brant-H.  B.  Waraar  Oat.      1  72  Oct  8 

6*ld   Jack  Hoxle-Aliea  Day   Sspt   15  S3   

Haarta  at  Humanity  Jean  Harsholt-Jaakia  Searl   Sapt    1  70  Sapt  24 

Law  and  Lawleu  Jack   Hoxia-Hilda   Marene   Nev.  30  

Outlaw  Justice   Jack  Hoxle-Oarethy  Gulliver  Oct     1  61   

Phantam   Express,  The  Sally  Blane-Wm.  Collier,  Jr  Sept  15  70  Sept  24 

Unwritten  Law.  The  Greta  Nissan-Skeats  Galiasher.. .Nov.  15  

Vampire  Bat  The   Lionel  AtwIII-Fay  Wray   Jan.    2I,'33  67   


PARAMOUNT  PUBLIX 


Coming  Feature  Attractions 


Public  Be  Damned.  The  

Sing.   You   Sinner  Jan.  3I.*33. 

Via  Pony   Express   Jack  Hoxie-Marcellne  Day   Feb.  6,'33. 

Woman   In   the   Chair,   TIm  Feb.  IS.'33. 


MAYFAIR  PICTURES 


I.. 
I.. 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Alias  Mary  Smith   Gwen  Laa-John  Darrow   July  15  

Behind  Jury  Doors   Helen  Chandler- Wm.  Collier,  Jr... Deo.     1  67   

Gorilla  Ship,  The  Ralph  Inca-Vara  Reynolds  Juae    11  66.... Aug.  27 

Heart  Punch   Marion  Shilllng-L.  Hughes  Oct    15  64. ...Oct  29 

Her  Mad  Night   Irene  Rich-Conway  Tearle   .Oct     1  67. ...Oct  29 

Malay  NIohte   John  Mack  Brown-D.  Burgess- 
Ralph    Inc   Nov. 

Midnight  Morals   Beryl   Mereer-Chas.  Dalaaey- 

Gwen  Lee   Aug. 

Midnight  Warning   William  Boyd'ClaudIa  Dell  Nev.  15.  

No    Living    Witness   Barbara   Kent-Gilbert   Roland ...  Sept.  15  65  Sept  17 

Sister  to  Judas  Claire   Windsor-John    Harron. .  .  .Jan.  I,'33  

Tangled   Destinies   Lloyd  Whitloek-Dorls   Hill  Sept  I  

Temptation's   Workshop   Helen   Foster-Tyreli    Davis  June  20  

Trapped  in  Tia  Juana   Edwina   Booth-Duncan   Renaldo.  .Aug.  15  

Widow   In   Scarlet   D.   Revler- Kenneth  Harlan  July     I  St  July  23 

Coming  Feature  Attractions 

Justice  Takes  a  Holiday  Feb.  '33  

Revenge  at  Monte  Carlo  Feb.  33  


....61.... Aug.  13 


METRO-GOLDWYN-MAYER 


Title 


Star 


6. 

IS. 
16. 

9. 

II. 
I. 

5. 


Rel.  Date 

Blendle  ef  the  Follies  Marion  Davles-R.  Montgoaary...Aug.  20. 

Divorce  In  the  Family  Jackie  Cooper   Aug.  27. 

(Reviewed  under  the  title  "After  Divorce") 

DownsUirs   John  Gilbert   Aug. 

Faithless   T.  Bankhead-R.  Montgomery  Oct 

Fast   Life   William  Haines-Madge  Evans... Dee. 

Flesh   Wallace  Beery- Karen  Morley- 

RIcardo  Cortez   Doe. 

Grand   Hotel   Garbo-John  Barrymore   Sept 

Kongo   Walter  Huston-Lupe  Velez  Oat 

Mask  ef  Fu  Manehn.  The.... Boris    Karlolf   Nov. 

Pack  Up  Your  Troubles  Laurel    &    Hardy   Sept  17 

Payment   Deferred   M.  O'Sullivan-C.  Ijiughtea  Oct.  8 

Prosperity   Dressier- Meran   Nov.  18 

Rasputin  and  the  Empress  Ethel.  John  and  Lionel  Barry- 
more   Deo. 

Red  Dust   Clark  Gable-Jean  Harlow  Oct 

Rod  Headed  Woman   Jean   Harlow-Chester  Morris  Juno  25 

Secret  of  Madame  Blanche,  The.. Irene  Dunne-Phillips  Holmee. . . . Feb.  4, 

Skyscraper  Souls   W.  Willlam-M.  O'Sulllvan  July  16. 

Smilln'  Thru   Norma  Shearer- Fredric  March- 
Leslie    Howard   Sept  24. 

Sen   Daughter   Helen  Hayes- Ramon  Novarre  Doe.  23. 

Speak    Easily   Buster  Keaton   Aug.  13 

Strange  Interlude   Norma  Shearer-Clarke  Gable  Dec.  30. 

Unashamed   Helen  Twelvetroes   July  2. 

Washington  Masguerade   Lionel  Barrymore   July  9. 

(Reviewed  under  the  title  "Washington  Shew") 
Whistlino    In   the    Dark  Ernest  Truex-Una  Merke!  Jan. 


Running  Time 

Minutes  Reviewed 

 90  Sept  10 

 78....  Aug.  20 

 72....  Aug.  6 

 74.... Oct  15 

 75....  Dee.  10 


23. 
22 


..75. ...Dec.  17 

.116  Apr.  16 

..86....  Nov.  26 

..67. ...Dec.  10 

 64... .July  9 

 76.... Sept  24 

 76....  Nov.  12 

 127. ...Dee.  31 

 73.... Oct  22 

 75.... June  25 

'33  78.. Jan.  2I,'33 

 80  July  16 


..100.... Oct  22 
...79.. Jan.  7,'33 
...82....  Aug.  27 
..1 12.... Sent  3 
...77. ...July  23 
...74.... July  2 


2 1, '33. 


Coming  Feature  Attractions 

Buddies   Buster  Keaton-JImmy  Durante  

China   Seas   Clark    Gable  ^•L-'-:;\ki' 

Clear    AM    Wires   Lea   Tracy-Benlta    Hume  Feb.  Il,'33. 

Dancing  Lady,  The      ■  

Hell  Below   Robt.    Montgomery-Jimmy  Du- 
rante-Robt  Young-Waiter 
Huston-Madge    Evans   Mar.  4,'33. 

La    Tendresse   Norma  Shearer   

Man  on  the  Nile  Ramon  Novarro   

Men  Must  Fight  Phillips  Holmes-Ruth  Selwyn  

Peg  0'   My  Heart  Marlon  Davles   

Reunion  In  Vienna  John  and  Lionel  Barrymore   

Rivets   iohn   Gilbert-Mae  Clarke   

Tarzan  and  His  Mate  J.   Welssmuller-M.  O'Sulllvan  

Today  Wo  Live   Joan  Crawford-Gary  Cooper  Feb.  25,'33. 

Tugboat   Annie   Marie  Dressier-Wallace  Beery  

Turn  To  the  Right  

White  Sister.  The  Helen   Hayes-Clark   Gable  Feb.    18, '33. 


Features 

Title 
Big  Broadcast, 


Star 

The  Stuart  Erwin-BIng  Crosby-Kate 

Smith  -  Leila  Hyam  -  Mills 
Bros.  -  Boswell  Sisters  •  Cab 
Calloway  -  Vincent  Lopez  - 
Arthur  Tracy -_Sharon  Lynn.. 


Running  Ti 
Rel.  Data  Minutes 


mo 
Reviewed 


Oct 

Billion  Dollar  Scandal  Carole  Lombard- Robt  Armstrong. .Jan. 

Blonde  Venus   .....Marlene  Dietrich   Sept. 

Devil  and  the  Deep  T.  Bankhead-G.  Cooper  Aug. 

Devil  is  Driving,  The  Edmund  Loew-Wynne  Gibson.... Dec. 

Evenings  for  Sale  Herb  Marshall-Sari  Maritza  Nov. 

Farewell  to  Arms,  A  Helen  Hayes-Gary  Cooper  Jan. 

Guilty  as  Hell  Edmund  Lowe-Victor  McLaglea.  .Aug. 

He  Learned  About  Women  Stuart  Erwin-A.  Sklpworth  Nov. 

Heritage  of  the  Desert  Randolph  Scett-S.  Fleming  Sept  30. 

Horse  Feathers   Four  Marx  Bros  Aug.  19.. 

Hot  Saturday   Nancy  Carroll-Cary  Grant  Oct  28.. 

If  I  Had  a  Million  Gary  Cooper  -  Wynne  Gibson- 

Geo.    Raft- Richard  Bennett- 
Mary  Robson   Nev  

Island  of  Lost  Souls  Chas.  Laughton- Richard  Arlen- 

Irvinn  Pichel-Leila  Hyams....Dea  

Lady  and  Gent  Geo.  Bancroft-Wynne  Gibson.... July  IS.. 

Love  Me  Tonight  Maurice  Chevalier-Jeanette 

MacDonald   Aug. 

Madame   Butterfly  Sylvia  Sidney-Cary  Grant  Dee. 

Madame  Racketeer   Alison  Skipworth-R.  Bennett  July 

Madison    Square    Garden  Jack  Oakie-Marian   Nixon  Oct 

Make  Me  a  Star  Joan  Blondell-Stuart  Erwin  July 

Million  Dollar  Legs  Jack  Oakie   July 

Movie  Crazy   Harold  Lloyd-C.  Cummings  Sept 

Mysterious  Rider.  The  Kent  Taylor-Lona  Andri  Jan. 

Night  After  Night  Gee.  Raft-C.  Cummings  Oct 

Night  of  June  13  Clive   Brook-Frances  Dee-Gene 

Raymond   Sent  23. 

No  Man  of  Her  Own  Clark  Gable-Carole  Lombard  Dec  

Phantom  President  The  Geo.  M.  Cohan-Claudetto  Col- 
bert-Jimmy  Durante   Oct 

70,000  Witnesses   Phil  Holmes-Dorothy  Jordan  Sept 

She  Done  Him  Wrong  Mae  West-Owen   Moore   Jan. 

Sign  of  the  Cross  Fredric    March-Elissa  Landl- 

I   Claudette  Colbert   Feb. 

Tonight  Is  Ours   C.   Colbert- Fredric  March-Paul 

Cavanaoh   Jan. 

Trouble  In  Paradise  Miriam    Hopkins-H.  Marshall- 
Kay  Francis   Oct  21... 

Under  Cover  Man  Geo.  Raft-Nancy  Carroll  Dee.  2... 

Vanishing    Frontier   John    Mack    Brown- Evalyn 

Knaop-Zasu  Pitts   July  29... 

Wild  Horse  Mesa  Randolph  Scott-Sally  Blane  Nov.  25... 


28.. ......80.. 

6.'8S  78.. 

16  85.. 

12  70.. 

9  70.. 

II  85.. 

6,'33   78.. 

5  80.. 

4 


..Oct  6 

..Dee.  SI 

..Sept  16 

..Aug.  • 

. .  Dee.  10 

..Nov.  • 

..Dee.  It 

..July  St 


...59. 
...68.. 
...73.. 


..Aug.  t 

..Oct  22 


....95....  Nev.  12 


.70.. 

.to.. 


26  104... 

30   86... 

22    72... 

7  74... 

1  68... 

8  64... 

23  tt... 

20,'83  

14  70... 


.Dee. 
.July 


10 
t 


.Aug.  20 

.Dee.  tl 

July  SO 

Oct  t 

.June  >6 

July  2 

Sent  24 


.72.. 
.7t.. 


7  7t... 

2  72... 

27,'33  


.Oct  I 

.Sept  17 

.Dee.  24 

.Sept  24 

.Aug.  20 


IO,'33....l23....Dee.  It 
I3,'S3  76.. Jan.  7,'33 


....7S....0ct  21 
 74.... Dee.  II 

....70.... July  23 


Coming  Feature  Attractions 


A  Bedtime  Story  Maurice  Chevaller-Helen  Twelve- 
trees   

College  Humor   Richard   Arien-Frances  Dee  

Crime  ef  the  Century.  The  Stuart  Erwin-Wynne  6lbse>  Feb.  24,'33  

Curse  of  Sunken  Gold  

Eagle  and  the  Hawk,  The  Gary  Cooper-Oakle-Raft   

From  Hell  to  Heaven  Carole  Lombard-Jack  Oakie  Feb.  24,'33  

Hello,  Everybody   Kate  Smith   Feb.    I7,'33   70.. Jan.  I4,'33 

King  of  the  Jungle  Frances  Dee-Buster  Crabbe  Jan  

Lady's    Profession,    A  Alison  Sklpworth-Roland  Young. .Feb.  24,'33    

Lives  of  a  Bengal  Lancer,  The.  Fredric    March-Gary  Cooper- 
Richard  Arlen   

Luxury  Liner   Geo.  Brent-Zita  Johann-lrving 

Pichel   Feb.     S,'33   70   

Murders  in  the  Zoo  Charlie  Ruggles- Kathleen  Burke  

Pick  Up   Sylvia  Sidney-George  Raft   

Strictly  Personal   Klarjorie  Rambeau-Eddie  Bull- 

lan-D.  Jordan  

Under  the  Tonto  Rim  Kent  Taylor   

Woman  Accused,  The  Gary  Grant- Nancy  Carroll- John 

Halllday-Rlchard  Bennett   Feb.  I7,'83  


POWERS  PICTURES 


Features 


stir 


Title 

Gables  Mystery,  The  Lester  Matthews-Anne  Grey  June 

Her  Radio  Romee  Gene  Gerrard-Jessle  Matthews..  .July 

Her  Strange  Desire  Laurence  Olivier   July 

Limning    Man,   The  Franklin   Dyall   Aug. 

Lucky  Girl   Gene  Gerrard-Molly  Lament  Sept 

Man  Who  Won,  The  Henry  Kendall-Heather  Angel. ..  .Sept 

Skin  Game   Edmund  Gwenn  •  Phyllis  Ken- 

stem   June 

Woman   Deeldee,  The  Adrlanne  Alien-Owea  Nares  Aug. 


RKO  RADIO  PICTURES 

Features 


Running  Time 
Rel.  Date      Minutes  Reviewed 

15  71. ...May  7 

IS  

1  60....  Aug.  13 

1  55. ...Aug.  27 

1  69  

IS  70  


I. 

IS. 


.70. 
.68. 


Running  Tine 
Rel.  Date      Minutes  Reviewed 


MONOGRAM  PICTURES  CORPORATION 

Features 

Running  Time 

Title  Star  Ret.  Date      Minutes  Reviewed 

Crashin'  Broadway   Rex  Bell   Dee.  30  

Diamond  Trail.  The   Rex  Boll   Dec.  30  

Fighting  Champ,  The   Bob  Steele   Dee.  IS  

From  Broadway  to  CheyeiB*. . .  Rex    Bell   Sept  10  

Girl   from   Calgary  Fit  D'Orsay  ...   Sept  24  

Guilty  or  Not  Guilty  Betty  Compson-Tom  Douglas  Nev.    15   7  reels  

Hidden  Valley   Bob  Steele   Oct    10  6  reels  

Junalo  Bride   Anita  Page-Charles  Starrott  Jan.  ■  20,'33  

Klondike   Thelma  Todd-Frank  Hawks  Aug.   30  68  Sopl  24 

Lucky   Larrigan   Rex  Bell-Helen  Foster  Dec.  I  

Man  from  Arizona,  The  Rex  Boll   Oct    21   *'••'»  ;• 

Setf-Defense   Pauline  Frederick   Dee.    15  68  Dec.  10 

Strange  Adventure   Regis  Toomey-June  Clyde   Nev.   20   7  reels  

Thirteenth   Guest   Ginger  Rogers   Sept.    3  68  Aug.  13 

Western  Limited,  The   Estelle  Taylor   Aug.  S  

Young    Blood   Bob  Steele   Nov.  5  

Coming  Feature  Attractions 

Black  Beauty   Feb.     I, 'S3  

Oliver  Twist   Dickie    Moore-Irving  Plchel- 

Jackle  Searle   Feb.  28.'33  

West  of  Stnsanora   Betty  Cempson-Clyde  Ceek  Jan.  3I,'33  


..to.... July  30 

..78... Dee.  10 

..76.... Sept  10 

..80.... June  2S 

..70.... Juno  4 


.60....  Nev.  19 


.77. 


.74.. 
.70.. 


Jan.  7,'33 
..Aug.  20 


..June 
.Oct 


Title  Star 

Age  of  Consent  The  Richard  Cromwell-Eric  Linden 

Arline  Judge   Aug. 

Animal    Kingdom   Leslie  Howard-Ann  Harding  Dec. 

Bill  of  Divorcement  John  Barrymore-Blllle  Burke.. ..Sept. 

Bird  of  Paradise  D.  Del   Rio-Joel  McCrea  Aug. 

Bring  'Em  Back  Alive  Frank  Buck's  Adventure  Aug. 

Cheyenne   Kid   Tom  Keene   Jan. 

Come  on  Danger  Tom  Keene   Sept. 

Conauerors,   The   .....Ann  Harding- Richard  DIx  Nov. 

Goldie  Gets  Along..   Llll    Damlta-Chas.    Morton  Jan. 

Half-Naked  Truth,  The  Lee  Traey-Luoe  Velez  Dee. 

Hell's  Highway   Richard  Olx   Sapt 

Hold  'Em  Jail  Edna   May  Oliver  -  Wheeler  • 

Weolsey- Roseos  Ates   ..Sept 

Little  Orphan  Annie  MItzi  Green-Buster  Phelps  ..Nov. 

Men  Are  Such  Fools  Leo  Carrlllo-V.  Osborne  Nov. 

Men  of  America  Bill  Boyd   Dec. 

Monkey's  Paw,  The  Ivan  Slmpson-Louiso  Carter  Jan. 

Most  Dangerous  Game,  The  Leslie  Banks-Joel   McCrea  Sept 

No  Other  Woman   Irene   Dunne-Chas.   Biekford  Jan. 

Past  of  Mary  Holmes,  The... .Helen  MacKellar-Erie  Linden. . ..Jan. 

Penguin   Pool   Murder  Edna  May  Oliver  Dee. 

Phantom  of  Crestwood  RIcardo  Cortez-Karon  Morley  Oct. 

Renegades  of  the  West  Tom  l<eene   Nov. 

Roar  of  the  Dragon  Richard  DIx-GwIII  Andre  July 

Rockabye   Constance  Bennett- Joel  McCrea.. .Nov. 

Secrets  of  the  French  Police.  .Gwlll  Andre-Frank  Morgan  Dee. 

Snort  Parade,  The  Joel  McCrea-Marlan  Marsh  Nov. 

Strange  Justice   Marian  Marsh- R.  Denny  Oct   

Theft  of  the  Mona  Lisa.  The.. Willy  Forst-Trude  von  Molo  9J  Apr. 

(Reviewed — German  version) 
Thirteen  Women   Irene  Dunne-Gregory  RatofI  Sent.   It  73  Sept. 

Coming  Feature  Attractions 

Great  Jasper.  The  Richard  DIx   

Great  Desire,  The  K.    Hepburn-Colin  Cllve-BIIIIe 

Burke   Mar.  I0,'33. 


S  

23  

SO  

12  

19  

20,'33.. 

23  

18  

27,'33.. 

It  

23  

2  

4  

It  

9  

IS,'S9., 

t  

6,'33.. 
20,'33.. 

30  

14  

25  

8  

25  

2  

II  

7. 


2S 
29 


..75  No*.  12 

..52.... Oct.  I 
..78.... July  SO 
..58.. Jan.  21, '33 

.'.75.".'.'.'Nev!'i2 
..77.... Oct  2i 
..75....  Nov.  26 
..70.... July  9 
..75....  Nov.  26 
..58. ...Doc.  17 
..65....  Dee.  24 
.74.... Aug.  27 
9 


.Feb.  I7,'33., 


62 


MOTION    PICTURE  HERALD 


January    28,  1933 


(THE  I2ELEASE  CHAKT—CCNT'D ) 


Runalii  TiB* 

TItl*  Star  R«l.  Data       MInutet  Revlawad 

Hell  Bent  for  Electlan  Edna   May  Oliver  

King    Kong   Fay  Wray-Bruce  Cabot  

Little  Women   Anita   Louise- Dorotiiv  Wilson    

Lucky   Devils   Bill  Boyd-Bruce  Cabot-William 

Gargan-D.  Wilson-R.  Hudson. .Feb.     3,'33  60. ...Dec.  31 

Our  Betters   Constance   Bennett- Joel   McCrea..Mar.   3 1, '33  

Pigmy   Joel  McCrea   

Sailor  Be  Getd  Jaeli  Oakie-Vivienne  Osborne. ...  Feb.  I0,'33  

Scarlet  River   Tom    Keene-D.   Wilson  Mar.    i7,'33  57.. Jan.  21, '33 

Sun  Also  Rises,  The  

SweeplnQS   Lionel  Barrymore   Mar.  24/33  

Topaze    .John  Barrymore- Myrna  Lay  Mar.  3.'33  


STATE  RIGHTS 

Features 


Title 

A  Nous  La  LIberte. 
Bachelor  Mother  .. 


Sal.  Lo   

Barberina,    The  King's 

Dancer    

Beautiful  Maneuver  Time. 
Blame  the  Woman  


Running  Time 

Star  DIst'r  Rel.  Date  Minutes  Reviewed 
Rotia   France   Harold    Auten  93  June  25 

Evalyn  Knapp-James 

Murray   Goldsmith    .....Jan.    S,'33....7I..Jan.  2I.'33 

Andre  Lefaur   Protex  Trading   ...80  Oct.  8 


25. 


Cemndashin 

Cruiser  Emden 


Dangers  at  the  Arctic  

David  Golder   

Diary  of  a  Ravelutltnlst. , 
Face  on  the  Barroom  Floor, 

Th»   

Fir*  In  the  Opera  


.  SeiL  S. 


Flower  Lady  of  LIndenau 

Forbidden  Company   

eitta  Discovers  Her  Heart. 

Gloria   

Herzblut  

House  of  Death  

Immortal  Vagabond.  Th*.. 
In  the  Days  af  the  Cruudert, 

Itl*  af  Paradise  , 

Lralta,  Queen  of  Prusala... 

Lave  1$  Love  

Maedehen  In  Unlforn  

Manhattan  Tewer   


12. 
7. 
1. 


27. 
SO. 
12. 


Man  Without  a  Nana.  Tha. 

Men  and  Jobs  ............ 

Midnight  Lady.  The  

Itl4   

Out  of  Singasore  

Party  Does  Not  Answer,  The. 

Pride  of  tha  Leglan  

Red  Haired  Alibi  

Sehubert's  Dream  af  Spring. 
Silver  Lining,  The  .... 

Slightly  Married   


Sniper.  The  ... 
Speed  Madness 


Thrill  of  Youth  

Two  Hearts  That  Beat 

as  One   

Virgins  of  Ball  

With  Williamson  Beneath 

the  Sea  

Woman  In  Chains  

(Reviewed  under 
Yarek   


Lil  Daoover   Capital   Oct. 

Ida  Wuest   World's  Trade   

Adolphe  Menlou- 

Benlta  Huno  ....Principal   Oct  15... 

 Assoc.  Cinemas  Nov.  8.. 

 World's  Trade 

Exchange  ... 

 Exp.  Film  Co...   

Harry  Baur   Protex  Trading  

G.  V.  Mouzalevsky. . Amkino   June 

B.  Fletcher   Invlncibia   

G.   Froelieh  •  J. 

Nowatna   Capital   July 

Renate  Mueller  ....Protex  Tradloi..  July 

Sally  Blane   Chesterfield  ....Juaa 

Gitta  Alpar   Capital   

Gustav  Froehlleh  . .  .Tobis   Oct. 

Renate  Mueller  ....  Cines-Plttaluga..  Boot 

N.  P.  Chmellaff  Amkino   Aug. 

Gustav  Froelieh  ....Ufa   

Alberta  Pasauall  ....Mononole   Oct. 

 Invincible   

Henny  Porten   Assoc.  Cinemas. .  Get. 

Kathe  von  Nagy  Ufa   

Hertha  Thiele   John  Krlmsky> 

Gifford  Cochran  

Mary  Brian-Irene 

Rich-James   Hall.. Remington   Dee. 

Werner    Krauss  Protex   Trading.  Nov. 

,  Amkino   Ian. 

John  Darrow   Chesterfield   

 Capital   Sept 

Noah  Beery   Goldsmith  Pies  

.Dorothy  WIeck   Capital   Nov. 

Sally  Blane-B.  Kent.  Mascot   Oct. 

Merna  Kennedy   Capital   Oet. 

Alfred  Laeutner   Capital   

Maureen  O'Sulllvan. .  Patrician  Pic- 
tures   

Evalyn  Knapp- Walter 

Byron   Chesterfield   Oet. 

 Amkino   Aug. 

Richard  Talmadge- 

Naney  Drexel   Mercury   

June  Clyde   Chesterfield  ....Aug. 


..87....  Nov.  12 


..74  Nov.  5 

..78....  Dee.  10 

..85. ...Oct  I 

..58.... July  9 

..80....  Oct.  29 

.100..,. June  IS 


.66. 


.Oct.  22 


..92....  Aug.  6 

..70. ...Aug.  6 

..67.... July  9 

..91.... Oct  15 

..87....  Nov.  12 

..77. ...Oct  15 

..76  Aug.  27 

..88  June  4 

..75.... Oct. 


.July  16 

..92  Oct.  15 

 Juna  II 

.Oct. 


.110. 


I 


I... 

5  ... 
I,'33. 


29  

10... 
21... 


..67....  Nov.  19 

..90....  Doe.  17 
..70.. Jan.  I4.'33 

..S5....June  II 

..73....^Seot  24 

..61.... Sept.  24 

..76....  Dec.  31 

..70....  Oct.  29 

..75.... Oct  29 

..75..,. July  2 


.58. 


15.. 
25.. 


.June 

.65  Dee. 

.68.... Sept 


IS... 


Lilian  Harvey   Ufa-Protex   Sent 

 Principal   Dec. 


8... 
8... 


.62  July  30 

.63.... Sept.  10 

.80  Sent  24 

.46  Dec.  17 


 Principal   Nov.    24           59  Dec.  3 

Owen  Nares   invincible   69  Aug.  13 

title  "The  Impassive   Footman" — Assoc.  Radio  British) 

Werner  Krauss   Protex  Trading  Nov.    23         99  Daa.  It 


TIFFANY 

Features 

Title 

Last  Mile.  The  

Man  Called  Back.  Tha 
Those  We  Love  


Running  Time 

Star  Rel.  Date      Minutes  Reviewed 

Preston    Foster  -  Howard 

PhllliDS   Aug.   21  84. ...July  30 

Conrad  Naoei-Doris  Kenyon  July    17  80.... July  23 

Lllyan  Tashman- Kenneth 

MacKenna   ..Sept.   II  77  Sept.  17 


UNITED  ARTISTS 

Features 

Running  Tims 

Titia  Star  Rel.  Date      Minutes  Revlswed 

Cynara   Ronald  Colman-Kay  Francis  Dee.    24  80. .i. Nov.  5 

Kid  from  Spain,  The  Eddie  Cantor   Nov.    17  90  Nov.  5 

Magic    NIoht   Jack  Buchanan   „.Nav,     5  76  Nov.  12 

Mr.  Robinson  Crusoe  Douglas  Fairbanks   _.Aug,    19  72  Oct.  I 

Rain   Joan  Crawford   Oct    22  85  Sept.  17 

White  Zombie  Bela  Luoosl   Aug.     4  70  Aug.  6 

Coming  Feature  Attractions 

Halleluiah,  I'm  a  Bum  Al  Jolson   

I  Cover  the  Waterfront  Claudette  Colbert- RIch'd  Arlen- 

Ernest  Torrence   

India    Speaks   (Made  In  Tibet  and  India)  

Joe  Palooka   Jimmy  Durante   

Masouerader.  The   Ronald  Colman-Ellssa  Landl    

Perfect  Understanding   Gloria  Swanson   

Secrets   Mary  Pirkford-Leslle  Howard  

Style   Lilyan   Tashman   ^  


UNIVERSAL 

Features 


Running  Tl 
Rel.  Date  Minutes 


me 
Reviewed 
Sept.  24 

...Oet  8 
...Sent  24 
...July  23 


Title  Star 
Afraid  to  Talk  Erie  Linden-Sidney  Fox  Nov.    17  76. 

(Reviewed  under  title  "Merry  Go  Round") 

Air  Mall   Pat  O'Brien-Ralph  Bellamy  Nov.     S  83 

All  American.  The  Richard  Arlen-Glorla  Stuart  Oct    13  78. 

Back  Street   Irene  Dunne-John  Bales  Sept     1  84 

Fast   Companions   Tom  Brown   Juna   23  78 

Flaming  Guns   Tom  Mix-Ruth  Hall   Dee.   22  57   

Faartb  Horseman.  The  Tom  Mix   Sept  29   57   

Hidden  Geld   Tom  Mix   Nav.     S  56   

Ifllaa^  ■••  All  Star   July    14  58  July  18 

Lanohter  In  Hall   Pat   O'Brien-Gloria   Stuart  Jan.     I2.'S3  68. .Jan.  7.'33 

Mammy.   The   Boris  Karloff-Zlta  Jahain  Dee.   22    78  Dee.  3 

My  Pal.  The  King  Tom  Mix   Aug.     4  75  July  * 

Nagana  Tala   BIrell-Melvyn   Douglas  Jan.    26,'33         74.. Jan.  7,'33 

Okay  America   Lew  Ayres-Maureen  O'Sulll- 
van  Sept     8  78  Aug.  20 

Old  Dark  House.  Tha  Boris  KarlofT-L.  Bend  Oet    20....  74  July  16 


Runnlao  TIma 

Title  Star  Hal.  Data      Minutes  Ra«la«a« 

Once  In  a  Lifetime  Jack  Oakla-Sldney  Fox  Sent  22  75.... Aug.  S7 

Texas   Bad    Man  Tom  Mix   Juna   SO  60   

They  Just  Had  to  Get  Marrfad.Summervllle-Pltts   Jaa.     5,'S3  68   

Tom  Brown  of  Culver   Tom  Brown   July    21  70.... July  II 

Coming  Feature  Attractions 

Big    Cage.   The   Anita  Page-Clyde  Beatty   

Black   Pearl   Tala  BIrell   

Cohens  and  Kellys  in  Trouble.  Chas.   Murray-Geo.  Sidney   

Counsellor-at-Law   

Destination   Unknown   Pat.  O'Brien-Ralph  Bellamy. .. .Fab.  2,'33  

Kiss  Before  the  Mirror   Nancy  Carroll-Paul  Lukas   

Laughing   Boy   Zita  Johann   

Left  Bank.  The  

Niagara   Falls   Summervi  lie-Pitts   

Only  Yesterday   

Prison    Doctor,  The  

Private  Jones   Lee  Tracy-Gloria  Stuart  Feb.    16, '33  

Rebel,  The   Vilma    Banky-Luis  Trenker  

Road   Back,  The   

Rome   Express   Esther  Ralston-Conrad   Valdt  94.. Jan.  2I,'33 

Rustler's   Roundup   Tom   Mix-Diane  Sinclair  

S.  0.  S.  Iceberg   

Terror  Trail.   The   Tom    Mix   Feb.  2,'S3  

When  the  Time  Comes   Spencer  Tracy   


WARNER  BROS. 

Features 


Title  Star  Rel.  Date 

Big  City  Blues   Joan  Blondell   Seat  18. 

Big  Stampede,  The   John  Wayne   Oet.  8 

Blessed  Event   Lee  Tracy-Mary  Brian  Sept  10. 

Hard  to  Handle   James  Cagney   Jan.  28. 

Haunted  Gold   John  Wayne   Dec. 

I  Am  A  Fugitive  from  •  Cbala 

Gang   Paul    Muni   Nov. 

Jewel  Robbery   Wm.  Powell-Kay  Franels  Aug. 

Lawyer  Man   Wm.   Powell-'Joan   Blandall  Jan. 

One  Way  Passaoa   Wm.  Powell- Kay  Franels  Oet. 

Parachute  Jumper   Douglas  Fairbanks,  Jr  Jan.  28, 

Picture   Snatchar   James  Cagney   Jan.  28, 

RIda  Him  Cowboy   John  Wayne-Ruth  Hall  Aug. 

Scarlet   Dawn   D.   Fairbanks,  Jr.   •  Nancy 

Carroll   Nov. 


17. 

19 

13. 
7, 
22. 


Runnlag  TIma 

Minutes  Revla«a4 
 68.. ..Juna  n 


.84.... Sent  It 
33        76..  Jan.  7,'33 


27 


 90.... Oct  a 

 68.. ..Juaa  11 

S3  72  Dee.  S 

 69.. ..July  M 

33  65  Dae.  SI 

33  

 56   


Successful  Calamity,  A  George  Arliss   Sept 

Two  Against  the  World  Constance  Bennett   Sept. 

Winner  Take  All  James  Cagney   ..July 


12. 
17. 
3. 
It. 


,...58. ...Nav.  » 

...72. ...Oct  I 

...71. ...July  St 

...67.... June  21 


Coming  Feature  Attractions 


Adopted   Father,  The   George   Arliss-Bette  Davis  

Baby   Face   Barbara  Stanwyck   

Forty-Second  Street   Warner    Baxter-Bebe  Danlels- 

Geo.   Brent   Feb.  25.'33  

Girl  Missing   Ben  Lyon  -  Mary  Brian  -  Paggy 

Shannon   

Grand  Slam   Paul  Lukas- Loretta  Young  63.. Jan.  I4.'33 

llleoal   Ivor  Barnard   

Keyhole.  The   Kay  Francis-George  Brent   

King's   Vacation.   The  Georse  Arliss   Feb.  25,'33  

Ladies  They  Talk  About  Barbara   Stanwyck    ..  ..    .      ..Feb.     4.'33  64.  .Jan.  7.*SS 

Life  of  Jimmy  Dolan,  The  D.Fairbanks,  Jr.-Loretta  Young  

Mayor  of  Hell,  The  

Somewhere  in  Sonera  John  Wayne   

Telegraph   Trail.   The  John  Wayne   

Wax  Museum,  Mystery  of  tha. Lionel    Atwill-Fay   Wray  Feb.    18, '33  72  . Jan.  7.'S3 


WORLD  WIDE 

Features 


.Oct 


TItIa  Star 

Between  Fighting  Men   Ken  Maynard   

Breach  of  Promise  Chester  Morris-IHae  Clarke  Oct. 

Come  On,  Tarzan   Ken    Maynard   Sept 

Crooked  Circle,  Tha   Ben   Lyon-lrene  Purcell  Sent. 

Death  Kiss.  The  Adrlenne  Ames-David  Manners- 
John  Wray   Dae. 

Dynamite  Ranch   Ken  Maynard   July 

Falsa  Faces   Lowell  Sherman- Lila  Lee   Oct 

Fargo  Express   Ken  Maynard     Nov. 

Hypnotized   Moran  and  Mack   Dec. 

Racetrack   Leo  Carrllla   June 

Sign  of  Four.  The  Arthur  Wontner   Aug. 

Son  of  Oklahoma   Bob  Steele   July 

Texas  Buddies   Bob  Steele   Aug. 

Tombstone  Canyon   Ken    Maynard   Dec. 

Traiiino  the  Killer   (Special)   Dec. 

Uptown  New  York   Jack  Oakle-Shlrley  Grey  Dae. 

Coming  Feature  Attractions 

Auction   In  Souls  Conrad  Nagel-Lella  Hyams  Jan. 

Drum   Taps   Ken  Maynard   Jaa. 

Lone  Avenger,  The  Ken    Maynard  Apr. 

Phantom  Thunderbolt   Ken    Maynard   Mar. 

Study  In  Scarlet,  A  Reginald  Owen   Mar. 

Tarnished   Youth   Jetta  Goudal-Gllbert  Roland  


Running  Time 
Rel.  Date      Minutes  Reviewed 

16  62 

23  67 

II  61. 

.70.. 


25. 

25.... 
31... 
13... 
20... 
25... 
5... 
14... 
17... 
28.... 
25. 


....75. 
....59 


...62 

...70. 

...78 

...74. 

...55 

...59 

..62 


. . .  Aug.* 

'ii 

...Das. 

u 

. . .  Dec. 

s 

. . .  Dee. 

24 

...July 

St 

4  68.. 

4  80.. 


..Oct  IS 
..Nav.  » 


29.'33.. 
29,'33. 
9. '33.. 
5,'33.. 
I2,'S3.. 


OTHER  PRODUCT 

Features 

Title  Star 

Baroud   Rex  lagram   

Faithful  Heart.  The  Herbert  Marshall- 
Edna  Best   

Fires   of    Fate    Lester  Matthews  ... 

Flag  Lieutenant,  The  Hoary  Edwards-Anna 

Neaglo   

Flying   Souad,   Tha  Harold  Huth  

Green  Soot  Mystery,  The.. Jack  Lloyd   

Here's  George   George  Clarke   

Jack's  tha  Boy   Jack  Hulbert   

Josser  on  the  River  Ernest  Letlnia   

Leap   Year   Tom  Walls-Anna 

Grey   

Lodger.  The   Ivor    Navslla   . . . 

Looking  on  the  Bright  Side.  Grade  Fields  .. 


Love  Contract.  The  .*.  Owen  Nares   

Love  on  Wheels  Jack  Hulbert   

Mayor's    Nest   Sydney  Howard   

Night  Like  This,  A  Ralph  Lynn   

Nine  Till  Six  Louisa  Hampton  ... 

Sally  Bishop   Harold  Huth-Jean 

„   .  Barry   

Thark   Tom  Walls- Ralph 

Lynn   

Weddino   Rehearsal   Roland  Young   

White  Face   John  H.  Roberts.... 


Running  Time 
DIsfr         Rel.  Date      Minutes  Revlawad 

Gaumont- British  67  Oet.  IS 

Galnsborough- 

Gaumont   May  28 

British    Int't  72.,..  Oct  15 

British  and  Do- 
mions   85.., .Dee.  31 

British  Lion  79.... Aug.  t 

Mutual,   London  66  Sept.  S 

P.D.C.-Brltlsh  64....  Nov.  S 

Gaumant-Galns- 
borough   Aug.    IS. ..  .61  ....Sept.  24 

British    mrn't  71.... Sept  17 

British  and  Do- 
minions  89  Dee.  17 

Twickenham   84  Oct  IS 

Assoc.  Radio- 
British   82....  Oet  IS 

British  and  Da- 
minions   82.... Aug.  27 

Gaumont-Galns- 
borough   87  Aug.  IS 

British  and  Do- 
minions  75  July  II 

British  and  Do- 
minions  73  May  21 

Asso.  Radla- 
British   76....  May  21 

British  Llaa   82.... Dec.  It 

British  and  Da- 

mlnlans   77....  Aug.  27 

London  Film  

Gainsborough- 

British   71...  June  II 


January    28,  1933 


MOTION    PICTURE  HERALD 


63 


(THE  RELEASE  CHART— CONT'D) 


SliCRT  FILMS 

[All  dates  are  1932  unless  otherwise 
stated] 


COLUMBIA 


Title 
CURIOSITIES 

C  2S4   May 

C  235   June 


Running  Tlmt 
Rel.  Data      Minutes  Reviewed 


9   I  reel 

7  I  reel 


C  236 


C  237   Sent. 


July   26   I  reel 


I. 


.10  Sept.  24 


KRAZY  KAT  KART00N8 

Cryital  Gazabo   Nov.  7  

HIe-Cups,    the    Champ  May    28  7  Sept.  24 

Llohtheuie  Keeping   Aug.  15  

Medicine  Show  

MInitral   Shew,  TiM  Nov.  21  

Paperhanger   iun*  21  

Presperlty   Blues  •  

Ritzy  Hotel   May  9  

Seeing  Stan   -  -   ' " 

Snow  Time   Nov.  30  

Wedding  Bells   

LAMBS  GAMBOLS                 ^    .  . 

Ladles  Not  Allowed   Sept.  8  

Shave  It  With  Musle  Sept  30  1?   

Lambs  All-Star  Gambol  Dae.   20  ZfA   

MEDBURY  SERIES 
Laughing   with    IHedbury      .  ,  , 

In  Wildwest   Aug.    II   I  reel   

Laughing  with   Medbury      ....  ,  , 

In  Mandalay   May   SI   I  reel   

Laughing   with  Medbury 

In  India    I  reel   

Laughing   with  Medbury 

In  Philippines   --Nov.  11. 

Laughing   with  Medbury 

Among  the  Wide  Open 

Faces   -  OcL 

Laughing   with  Medbury 

Among   Dancing   Nations. .  Dae.  23... 
Laughing   with  Medbury 

in  Wonders  of  the  World.. Dae.  13... 

MICKEY  MOUSE 

Mickey  In  Arabia   July  20... 

Mickey's  Revue   May  27... 

Musical  Farmer   July  II... 


reel 


II   I  reel 


i  reel 
I  reel 


7... 


.Dae.  II 


I. 
31. 
10. 

2. 


SCRAPPY  CARTOONS 

Bad  Genius.  The  Dee. 

Battle  of  the  Barn  May 

Camping  Out   Aug. 

Fair  Play   July 

False  Alarm   

Famous  B^ird  Case.  The  

Fencing  Around   

Flap  Haas*   Nov.  I  

Stepping  Stones   May  17  

Wolf  at  the  Dear.  The  Dae.  2*  

SILLY  SYMPHONIES 
China    Plate   7  Dae.  S 

SUNRISE  COMEDIES 

Campus  Codes   

Collage  Gigolos   Jan.  3.'33  

His    Vacation  Sept  8  

Mind  Doesn't  Matter  Nov.    21  IS'/s   

Partners  Two  


EDUCATIONAL 


Title 

ANDY  CLYDE  COMEDIES 

A  Fool  About  Wamaa  Nav. 

Artlsfs  Muddles   Jan. 

Boudoir  Butler.  Tb*  May 

Bey.  Oh  Boyl  Dec. 

Feeling  Rosy   Feb, 


Running  Time 
Rel.  Data      Minutes  Reviewed 


22. 


27.... 
29,'33 

29  22 

25  21 

26.'33  


For  the  Love  of  Ludwig  July   24  19 


.Nov.  12 


25.... '..Wt  June  4 

July  SS 


Giddy  Age,  The   Sept. 

His   Royal   Shyness  Aug.  28  21 

Sunklssed  Sweeties   Oet.   30  22 

BABY  BURLESKS 

Glad  Rags  to  Riches  Fab.    S,'33...il  Dae.  SI 

Kid'  In'  Hallywaad  

Kid's  Last  Fight,  Th*  ,.   9  Dee.  3 

Pie-Covered  Waoan   Oct    30  10  Dae.  SI 

Polly  Tlx  In  Washington  

War  Babies   Sept  18  10  Aug.  6 

BATTLE  FOR  LIFE 

Battle  of  the  Centuries..... .Oct     2  0   

Desert  Demons   Nov.   27  9   

Killers   Oct    30  10   

BRAY'S  NATURGRAPHS 

An  Oregon  Camera  Hunt. ...Sent.  11   9   

Our  Bird  Citizens   Oct     9  8  Dee.  10 

Our  Noble  Ancestors  Dec.     4   9  

Stable  Mannrs   Nov.     6  7   

Wild  Cempany   Jan.  I.'S3...I0   

Woodland  Pals   Jan.   29,'33...  I  reel   

BROADWAY  QOSSIP 

No.  I   Sent  25  II.... 

No.  2  Dee.    li   9  

No.  3   Feb.  5,'33  

CAMERA  ADVENTURES 

Taaino  the  Wlldeat  Jan.    I5.3S....  8   

The  Forgotten  Island   Sent    4  10   

The  Iceiess  Arctic   Nov.     6  II   

BANNiBALS  OF  THE  DEEP 

Freaks  of  the  Deep  May   29  ;.  7   

Saa  Gaing  Birds  July     S  7   

DO  YOU  REMEMBER 

Gasllt  Nineties.  Tha  Nov.   27  8. ...Jan.  7,'33 

Old  New  York   Sent  11  10  Jan.  I4,'33 

When  Dad  Was  a  Bay  Jan.    22,'33...  •   

QLEASON'S  SPORT 
FEATURETTES 

A  Hockey  Hick   Dee.  II. 

Always  Klekin'   Oet  9. 

Off  His  Base   Sent  18. 


.  19. 

.20 

.20 


GREAT  HOKUM  MYSTERY 

Burned  at  the  Steak  Oct     16  18 

Evil  Eye  CaHnara.  Th*  Jan.  8,'33...I4 

Hypnatlzlni  far  L*v*  Aug.  21  16. 

the  Oluteha*  af  Death ....  Nov.    IS  14 

On  the  Brink  of  Disaster.  ..Feb.  I9.'33  


.Sent  17 


Title  Rel. 
HODGE-PODGE 
Across   America    in  Ten 

Minutes   Jan. 

Animal  Fair,  Tha  Jan. 

Bubble    Blowers   Sent. 

Down  on  the  Farm  Dec. 

Fury  of  the  Storm  July 

Little  Thrills   Oct 

Prowlers.  The   May 

Skipping  About  tha  Uni- 
verse  Feb. 

Trafnc   Nov. 

Women's  Work   Sept. 

Wonder   Citv.   The  Nov. 

IDEAL  COMEDIES 
( Brooks- Flynn) 

Hollywood  Lights   May 

MACK  SENNETT 
COMEDIES 

Alaska  Love   July 

Andy  Odye 

Candid    Camera.    Th*  June 

Granger- Pangborn 

Divorce  A  La  Mode  May 

Raymond  Hatton 

Neighbor  Trouble   Aug. 

Stone- Granger 

Young  Onions    Sent. 

Harvey-Granger 
MACK  SENNETT 
FEATURETTES 

Hatta  Marri   July 

Harry    G  ribbon 

Soot  on  the  Rug.  The  May 

Billy  Bevan 

MERMAID  COMEDIES 

Big  Flash.  The  Nov. 

Harry  Langdon 

Hitch  Hiker.  The   Feb. 

Harry  Langdon 

Pest,  The   

Harry  Langdon 

Tired   Feet   Jan. 

Harry  Langdon 

Vest  with  a  Tale,  Tha  Dee. 

Tom  Howard 
MORAN  AND  MACK 
COMEDIES 
As  the  Crews  Fly   Feb. 

OPERALOGUES 

Brahmin's  Daughter,  A  Jan. 

Canteen   Girl,  The  

Idol  of  Seville   Aug. 

Milady's  Escapade   May 

Walpurgis  Night   Oet 

SPIRIT  OF  THE  CAMPUS 

Cornell   Dee. 

Michigan   •  Dec. 

Yale   Oet 

TERRY-TOONS 

Burlesque   Sept 

Bluebeard's  Brother   May 

Cocky    Cock    Roach  July 

College  Spirit   Oct 

Farmer  Al   Falfa's  Ape 

Girl   Aug. 

Farmer  Al  Falfa's  Bedtime 

Story   June 

Farmer  Al  Falfa's  Birthday 

Party   Oet 

Forty  Thieves.  The   Nov. 

Hansel  Und  Gretel   Feb. 

Hollywood  Diet   Dee. 

Hook  and  Ladder  N*.  I  Get. 

Ireland  or  Bust   Dee. 

Jealous  Levar   Jan. 

Mad    King,   The  June 

Robin  Hood   Jan. 

Romance   May 

Sherman  Was  Right  Aug. 

Southern  Rhythm   Sept 

Soring  Is  Hera  July 

Toyland   Nov. 

Woodland   May 

TOM   HOWARD  COMEDIES 

A  Drug  on  tha  Market  Jan. 

The  Acid  Test   Nov. 

The  Mouse  Trapper   Sept. 

TORCHY  COMEDIES 
(Ray  Cooke) 

Torchy's  Busy  Day   Oet 

Torchy's  Kitty  Coup   Jan. 

Torchy  Rolls  His  Own  Nav. 

Torchy  Turns  Turtle   

Torchy's  Two  Toots  June 

VANITY  COMEDIES 

Hollywood  Run-Araoli   Dae. 

Monty  Collins 

Honeymoon  Beach   Oat. 

Billy  Bevan-Gienn  Tryan 

Keyhole  Katie   J». 

Gale  Seabrook-JohB  T. 
Murray 

Now's  the  Tin*  June 

Harry  Barrls 
Shin  A-Hooey   Aug. 

Glenn  Tryon 
Technocrazy   


Running  Time 
Date      Minutes  Revlawad 


I,'33...I0 
15,33...  10 
II  10. 


18  10 

3   0  July  30 

23   9  

1   9  May  7 


i2.'33  

6  10   

25   9  

20  9  


.20. 


.Apr.  SO 


17  20  

19  19  Aug.  13 

22          22  May  21 

14  19  

18  19  Sept  10 

10  20  July  2 

15  19  May  21 

6  22  Oct  IS 

I2,'33...2I  


I.'3S...22 
4  22. 


5,'33...I9 
8,'3S...22 


28  21  July  SO 

15  21  Apr.  30 

30  20  


18.. 
4.. 
9.. 


.  9  

8  

10  


Da*.  17 


.July  9 
.July  16 


12  

t  

13.... 
5,'3S.. 

II  

SO. . . . 

8.'SS. 
26.... 
22.'33. 
IS.... 
21.... 
18.  .. 
24.... 
27.... 

I... 


22,'SS. 
27.... 
II.... 


.Juoa  18 

.Dee.  3 


.  6.. 
,  7.. 
,  6.. 
,  6  . 
.  6.. 
.  6  . 
.  6.. 
.  6., 
.  6. 
.  6.. 
.  6.. 
.  6. 

.11 

.11. 

.12. 


.Nov.  I 
.'July  "a 


.May  2S 


.Abi.  is 
.Da*.  17 


2.... 
22,'SS. 
20.... 


.20 
.21 
.21. 


6.... 


.20. 


.May  14 


IS.... 

.23... 
I5.'S3. 

12.... 
7.... 


.n. 

.21. 

.20 

.20.. 
.22. 


.Jun* 


.Dae.  Si      FOX  FILMS 


Running  Tina 
Rel.  Date      Minute*  Reviewed 


Title 

MAGIC  CARPET  SERIES 

28  Big  Game  of  tha  S*a....Aug.  tt  8  

29  Manhattan  Medley   Sent   18  10   .. 

30  By-Ways  af  Franca  Sent  II  •  Dae.  17 

31  Zanzibar   Oet      •   9  

32  Incredible  India   Aug.  21  9  

33  The  Tom-Tom  Trail  Sept.    4   9  

34  Over  the  Bounding  Main  9  

35  Belles  of  Ball  Oct     16  8  Jan.  7,'SS 

36  Fisherman's  Fartuna  ....Oct.     2  9  

37  Rhineland    Memarla*  Sapt  25  8  

38  Pirate  Isles   Nav.   27  9  

39  Sampans  and  Shadaws  9  

40  In  the  Clouds   9  

41  Sailing  a  Sguara-Rlggar. .Oct    23  10  Daa.  ID 

42  In  the  Oulanas   Deo.   ZS  9  

43  Venetian    Holiday  Oet   SO  IB  Nw.  IS 

44  Havana  Hoi   N*v.     •  9  

45  Paths  In  Palestine  Nov.    IS  8  

46  The  Lure  of  th*  Orl*nt. .  .Jan.     8,'SS...  9  

47  Mediterranean  M*ni«rl*«..Jan.  I.'SS  

48  Tha  Iceberg  Patrol,.^  

49  Silver    Springs  Dec.  II  


Title 

50  Broadway  by  Day... 

51  Here  Comes  the  Circus. .  .Jan. 

52  Desert  Tripoli   Dee. 

53  Alpine  Echoes   Aug 

54  Ricksha  Rhythm   Nov. 

55  From  Kashmir  to  th* 
Khyber   Dec. 

56  Sicilian  Sunshine   Jan. 

57  Boardwalks  of  New  York  

58  When  in  Rome  Feb. 

59  Gorges  of  the  Giants  Jan. 

60  Rhapsody  of  the  Rails  

61  Mississipi  Showboats  

62  Berlin  Medley   

63  Paris  on  Parade   

64  Taking  the  Cure   

65  Down  from  Vesuvius   

66  A  Gondola  Journey   


Running  Time 
Rei.  Date      Minutes  Revlawad 


I5.'33. 

18  

14.... 
20.... 


4.... 
22.'33. 


.N*v.  It 


5.'33. 
29.'33. 


.D*e.  SI 


.Nov.  211 


METRO-GOLDWYN-MAYER 


Title 

BOY  FRIENDS.  THE 
Too  Many  Women  — 
Wild  Babies   


Running  Tims 
Rel.  Date     Minutes  Reviewed 

.May    14  19  

.June    18  17  


8. 
24. 
19. 


.19  Oct  22 


CHARLEY  CHASE 

Fallen  Arches   Feb.  4,'33  

First   in    War  May    28           20  Apr.  9 

Girl    Grief   Oct 

Mr.  Bride   Dec. 

Now  We'll  Tell  One  Nov. 

Tarzan  in  the  Wrong   

Young  Ironsides   Sept.  3  

FITZPATRICK 
TRAVELTALKS 

Barbados  and  Trinidad  Sent  24   9  

Come  Back  to  Erin   9  

Iceland   Jan.  i4,'33  

Leningrad   Dec.    17   9  

Norway   

Over  the  Seas  to  Borneo   9  

Rio  the  Magnificent    9  .... 

Romantic  Argentina   Aug.  27   9  

World  Dances.  The   9  

FLIP.  THE  FROG 

Bully   June    18   7  

Circus   Aug.  27. 

Music  Lesson.  The  Oct. 


.Jun* 


29. 

Nursemaid,  The   Nov.  26. 


21... 
25... 
10... 


..25.. 
..20.. 
..21.. 


31. 


31  10.. 

 10 

13   9.. 

3  7.. 

31  


17  

12  

7  20. 

28,'33  


I  

27  

4  21. 


Office  Boy.  The  July 

Room  Runners   Aug. 

School   Days   May 

LAUREL  &  HARDY 

Chimp,  The   May 

County  Hosnital   June 

Scram   Sept. 

Their   First  MisUk*  

Towed  la  a  Hole  Dec. 

Twice  Tw*   

ODDITIES 

Chill  and  Chilis  Sent 

Duck   Hunter's   Paradise.. .. Dec. 

Microscopic  Mysteries   

Sea  Spiders   Aug. 

Toy  Parade,  Tha  Dec. 

Whispering  Bill   Dec. 

OUR  GANG 

A  Lad  An'  A  Lamp  Dec. 

Birthday  Blue*   Nov. 

Choo  Choe   May 

Fish  Hookey   Jan. 

Forgotten  Babies  

Free  Wheeling   Oct. 

Hook  and  Ladder  Aug. 

Pooch   June 

PITTS-TODD 

Alum  and  Eve  Sept 

Asleep  in  tha  Feet  

Old  Bull   June 

Show  Business   Aug 

Sneak  Easily   Dec. 

Sellers,  The   Oct. 

BPORT  CHAMPIONS 

Blocks  and  Tackles  

Bone  Crushers   , 

Chalk  Ud   Dec. 

Desert  Regatta   Sept. 

Football  Footwork   

Motorcycle  Mania   Jan.    28,'33...  9 

Old  Spanish  Custom  Oct. 

Pigskin   Oct. 

Snow  Birds   Aug. 

Swing  High   Nov. 

Timber  Toppers   May 

TAXI  BOYS 
Bring  'Em  Back  a  Witt.. ..Jan.  I4,'S3.. 

Hot  Snot   

Strange  Innertuba   Sent 

Taxi  for  Twa   Dec. 

Thundering  Taxi*   Sent 

What  Price  Taxi  Aug. 

Wreckety  Wrecks   


.Apr.  • 
.Apr.  23 
.Oct  IS 


.Dec.  31 


.Oct  2t 
.Dae.  17 


.May  21 


.May  21 


24  18. 


4... 
20... 
10... 

29... 


.20. 


.Aug.  IS 

.■mw'"7 


10  10. 

17  10. 


.Jan.  7,'M 


16... 


10. 


22  12. 


20. 


10. 


12  10. 


.Das.  16 
.■Dee"  17 


22... 
3... 
17... 
13... 


.18.. 


.Oct  I 


PARAMOUNT  PUBLIX 


Title 

HOLLYWOOD  ON  PARADE 


Running  Tine 
Rel.  Date      Minute*  Revlawad 


No. 
No. 
No. 
No. 
No. 
No. 
No. 


1   Aug.  26 

2   Sent  23 


10  

1  reel 

21   I  reel 

IS   I  r**l 

18   I  reel 

IS.'SS...  I  reel 


Am.  IS 


I  reel 
1  reel 


3   Oct 

4   Nov. 

5   Dec. 

6   ...Jan. 

7   Feb.  I0,'33. 

No.  8   Mar.  I0,'33. 

ONE  REEL  ACTS 

Be  Like  Me  Feb.  I8,'33...  I  reel 

Ethel  Merman 

Breaking  Even   Sept  SO  

Tom  Howard 

Bridge  It  Is  May  13  

The  Musketeers 

Bun  Voyage   June  3  

Lester  Alien 

Hawaiian   Fantasy   Jan.  20,'S3....  I  reel 

Vincent  Lopez 

Hollywood  Beauty  Hints  July  IS  

Irene   July  I  

Ethel  Merman 

Lot's  Dance  Mar.  I7,'33...  I  reel 

Burns  and  Allen 

Meet  the  Winner  May  6  

Tom  Howard 


64 


MOTION    PICTURE  HERALD 


January    28,  1933 


(THE  RELEASE  CtiACT—CONT'D) 


TItIa 

Musical  Dactor   

Rudy  Vallee 

Patantt  Ptadlna   Aug. 

Burns  and  Allen 

Pro  and  Con   July 

Tom  Howard-Alan  Brooks 

Rhapsody  In  Black  &  Blue... Sept. 
Lauls  Armstrong 

Rookie.  The   Dec. 

Tom  Howard 

Seat  on  the  Curb,  A  June 

Hugh  Cameron 
Arthur  Aylesworth 

Singapore  Sue   June 

Anna  Chang 

Ten  Dollars  or  Ten  Days  .  ..July 
Eddie  Younger  and  His 
Mountaineers 

Those  Blues   May 

Vincent  Lopez 

Your  Hat   Nov. 

Burns  &  Allen 
PARAMOUNT  PICTORIAL- 
NEW  SERIES 

No.  I— Mists  of  the  Morn- 
ing— Temple  Bells  of  In- 
do-China — Famous  Radio 
Personalities   Aug. 

No.  2 — Just  Mentioning  the 
Unmentionable  —  New 
England  Sunsets — Famous 
Radio  Personalities   Sept. 

No.  3 — Making  Friends  In 
the  Desert— The  Fall  of 
the  Year  —  Radio  Star- 
Maker   Oct. 

No.  4— Distinctive  Hair  for 
Distinctive  Heads  —  The 
Blooming  Desert  —  The 
Camels  Are  Coming  Nov. 

No.  5— John  Mongol  Comes 
to  Town — Have  a  Little 
Ski— Meet  Your  Favorite 
Radio  Personalities   Dee. 

No  6 — Land  of  Sun  and 
Shine — La  Rumba  de 
Cuba— Big  Shots  of  U.  S. 
Naw   Dee. 

No.  7— This  Is  Ducky  — 
Music  From  the  Ancients 
— Bringing  You  the  News. Jan. 

No.  8— Glass-Making  at  the 
Corning  Glass  Works  — 
"Going  Back  Home"  — 
Costuming  the  Earl  Car- 
roll    Vanities   Feb. 

No.  9—   Mar. 

SCREEN  SONGS 

Ain't  She  Sweet   Feb. 

Lillian  Roth 

Aloha  Oe   Mar. 

Royal  Samoans 

Dinah   Jan. 

Mills  Bros. 

Down    Among    the  Sugar 

Cane   Aug. 

Lillian  Roth 

I   Ain't  Got  Nobody  Juno 

Mills  Bros. 

Just  a  Glsolo   Seat 

Irene  BordonI 

Let  Me  Call  You  Sweetheart . .  May 
Ethel  Merman 

Reaching  for  the  Moon  Feb. 

Romantic  Melodies   Oct. 

Tha  Street  Singer 

Rudy  Vallee  Melodies  Aug. 

Rudy  Vallee 

School    Days  Sent. 

Gus  Edwards 

Shine  On  Harvest  Moon  May 

Alice  Joy 

Sing  a  Song   Das. 

James  Melton 

Time  On  My  Hands  Dec. 

Ethel  Merman 

When  It's  Sleepy  Tims 

Down  South   Nov. 

Boswell  Sisters 

You  Try  Somebody  Else  July 

Ethel  Merman 

SCREEN  SOUVENIRS 

No.  li— Old  Time  Novelty.  . .May 
No.  12— Old  Time  Novelty. .  .June 


Running  Time 
Rel.  Date       Minutes  Reviewed 
.Oct    28  10          Oct.  I 


la  I 


23. 
24... 


reel 


7  Aug.  13 


10  10  Aug.  IS 

22  


12. 


I  reel 


9          I  reel 


7          I  reel 


4          i  reel 


<          I  reel 


30. 


27,'33. 


24.'33.. 
I7,'33.. 


reel 


I  reel 


I  reel 
i  reel 


3,'33  

I7,*33...  i  reel 
i3.'33..  I  reel 


26. 
17. 


20         I  reel 


I  reel 
I  reel 


5          I  reel 


24,'33. 
21.... 


30  

8         I  reel 

2  


23. 


.Jan.  7,'33 


II          I  reel   

29  10  June  25 


20          i  reel 

17          I  reel 


SCREEN   SOUVENIRS  —    NEW  SERIES 


No.  I   Aug. 

No.  2   Sept. 

No.  3   Sept. 

No.  4   Oct. 

No.  5   Nov. 

No.  6   Dec. 

No.  7   Jan. 

No.  8   ..Feb. 

No.  9   Mar. 

PARAMOUNT    SOUND  NEWS 

Two  Editions  Weekly 

SPORTS   EYE  VIEW 

Building   Winners   Aug. 

Canine  Thrills   Feb. 

Catch  'Em  Young   Dec. 

Fighting    Fins   Oct. 

Over  the  Jumps   -Kt"- 

Stuff  on  the  Ball  Nov. 

Water  Jamboree   Sept. 

Wonder  Girl,  The   ...Mar. 

Babe  Didricksoii 


5          I  reel  ..... 

2          I  reel   

30  10  Oct 

28          I  reel   

25          I  reel   

23  I  reel   

20,'33..  i  reel  .... 

I7,'33..  I  reel   

i7,'33...  i  reel   


19 


19   i  reel 

3,'33..  I  real 

9   I  reel 

14   10  

6.'33...  i  reel 

i  i   I  reel . 

16   I  reel 

3,'33...  I  reel 


Oct.  15 


10. 


TALKARTOONS 

Admission  Free   June 

Betty  Boon's  Bamboo  Isle.. Sept.  23  

Betty  Bosp's  BIzzy  Bee  Aug.    19   I  reel 

Betty  Boon's  Crazy  Inventions . .  Jan.    27,'33 . . .  I  reel 

Bet^  Boon  (or  President  Nov. 

Betty  Beep's  Ker-Ch«o  Jan. 

Betty  Boop  Limited  July 

Betty  Beop.   M.D  Sept. 

Betty  Boon's  Museum  Dec. 

Bettv  Boon's  Uos  &  Downs.  .Mar. 

Betty  Boop's  Penthouse   Oct. 

Chess  Nuts   May 

Hide  and  Seek  May 

Is  My  Palm  Read  Feb. 

Kidnapping  (Tent.)   July 

Minding  the  Baby  Sept. 

Stopping  the  Show  Aug. 


4  7  Oct. 

6,'33...  7  Dec. 

I   I  reel   

2  7  Dec. 

16   I  reel   

10.'33...  I  reel   

14  i  reel   

13  

7  

I  reel 
I  reel 
I  reel 


to 


10 


27  

i7,'33... 


Apr.  16 


26. 
12. 


Rel.  Date 


28. 


Title 

TWO   REEL  COMEDIES 
Blue  of  the  Night  Jan. 

Bino  Crosby 
Bridge  It  is   May 

The  Musketeers 
Bring  'Em  Back  Sober  Nov. 

Sennett  Star 
Cook's   Day  Off,  The  

Sennett  Star 
Courting  Trouble   Oct. 

Charles  Murray 
Dentist,   The   Dec. 

Sennett  Star 
Don't  Play  Bridge  With 

Your   Wife   Jan. 

Sennett  Star 

Door  Knocker,  The   May 

Doubling  in  the  Quickies. ...  Dec. 

Sennett  Star 
False    Impressions   Nov. 

Sennett  Star 
Fatal  Glass  of  Beer   Mar. 

W.  C.  Fields 
Harem,    Scarem   June 

Al  St.  John 
Hawkins  and  Wbtklns,  Inc..  ..July 
His  Perfect  Day   

Sennett  Star 
His  Week  End   May 

Johnny  Burke 
Hollywood  Double,  A   Nov.  25 

Sennett  Star 
Honeymoon  Bridge   

Sennett  Star 


Running  Time 

Minutes  Reviewed 

6,'33...20  Sept.  10 


13  

18  2  reels 


..19  Dec.  17 

..20  Dec.  3 


13, '33...  2  reels 


10. 


  2  reels   

  2  reels   

33...  2  reels   

  2  reels   

 22  Sept.  3 


13. 


2  reels 
2  reels 


Sennett  Star 


Lion  and  the  House,  The 

Sennett  Star 
Ma's  Pride  and  Joy   Oct. 

Donald  Nevis 

Meet  the   Senator   May 

Prosperity  Pays  (Tent.)  Nov. 

Tom  Howard 

Singing  Boxer.  The  Jan. 

Singing   Plumber   Sept 

Donald  Novis 

Ud  Popped  The  Ghost  July 

What  Price  Air   June 

Tom  Howard 


Dec. 

June 

3  . 

May 

6  . . 

Dec. 

23  . . 

20. 
4. 


18  Aug. 

2  reels   


27 


'33. 


22. 
24. 


.20. 


.June  18 


Wrestlers,  The 
Sennett  Star 


Jan.  20,'33. 


POWERS  PICTURES 


TItl* 


Running  Time 
Rel.  Data      Minutes  Reviewed 


Dream   Flowers   Sept.   15  9 

Dual  Control   Sept     1  12 

(Capt.  James  A.  Molll- 
son-Amy  Johnson) 

It  All  Depends  on  You  Nav.     1  8 

Land  of  My  Fathers  9 

Land  of  the  Shamrocks  10. 

Liohf  of   Love  Oct.     IS  9   

Me  and  the  Boy  Friend  Get     1  8   

Mystery  of  Marriage.  The  18  Apr.  2 

Special   Messengers   9.  Mar.  26 


.Apr. 


RKO-RADIO  PICTURES 


Title 


Running  Time 
Rel.  Data      Minutes  Reviewed 


CHARLIE   CHAPLIN    SERIES  (Ra-l(SUas) 


.20  .... 
.19'/,... 
,.20'/j  . 
.20  .... 


Dae.  17 


The  Cure   Aug.  19. 

Easy  Street   Sept.  30. 

The  Floorwalker   Dec.  30.. 

•  The  Rink   Nav.  II. 

CLARK  AND  McCULLOUGH  SERIES 

lee  Man's  Ball   Aug.    12  20  Aug.  13 

Jitters,  The  Butler   Dec.    30  20'/2. . . . Aug.  20 

Millionaire  Cat.  Tha  Oct.    21  21  

The  Gay   Nighties  18  Dec.  31 

HARRY  SWEET  COMEDIES 

FIrehouse  Honeymoon   Oct. 

Heave  Two   

Just  a  Pain  In  a  Parlor  Aug. 

Making  Loopee   Jan. 


28  18.... Jan.  I4,'33 


26... 
6,'33. 


.20 
.17 


HEADLINER  SERIES 

Shampoo,  the  Magician   Nov. 

Roscoe  Ates-Hugh  Herbert 


2S. 


.17 


MASQUERS  COMEDIES 
Bride's  Bereavement,  Tha... Nov.  28.. 

Iron  Minnie   July  4.. 

Rule  'Em  and   Weep  May  2.. 

Through  Thin  and  Ticket  

Two  Lips  and  Juleps  Soot.  9.. 

MICKEY  McGUIRE  SERIES 
Mlckey|s    Big    Business  May 


.20. 


.19. 


.May  21 


.20 


21  

Mickey's  Busy  Day  Sept.    2  18.. 

Mickey's  Charity   Dee.     2   18 

Mickey's    Golden    Rule  June     4  19.. 


..Aug.  8 


MR.  AVERAGE  MAN  COMEDIES 
(EDGAR  KENNEDY) 

Fish  Feathers   Dec.  16.. 

Giggle  Water   June  28. 

Golf  Chumo,  The  Aug.  5. 

Parlor.  Bedroom  and  Wrath.. Oct  14. 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Released  once  a  month 

TOM  AND  JERRY  SERIES 


...20  May  21 

...20  Aug.  13 

...20'/i   


Barnyard  Bunk   Sept.   16  6 

Jollv  Fish   Aug.    19  6 

Pencil    Mania   Dec.  9  

Plane  Tuners  Nov.  II  

Plane  Dumb  June   2S  7 

Pets  and  Pans   May    14  • 

Redskin  Blues   July    23  7 

Snanish  Twist,  A  Oct.     14  6 

Tuba    Tooter.    The  June     4  7. 


STATE  RIGHTS 


Running  Time 
Rel.  Date       Minutes  Revlewan 


Title 

ATLANTIC  FILM 

Playgrounds  In  tha  Sky  10  Nav.  S 

Snortsmen's  Paradlsa   10  July  S6 

CAESAR  FILMS 
Veneziana    1  real   


CAPITAL 

Isle   of    Isolation   10  July  S6 

CENTRAL  FILM 

A    Pilgrimage    Through    Palestine   10  Daa.  S 

Boston  Common — and  Proper  10  Jan.  7,'S3 

In  Old  New  Orleans  May  n 

Syria   May  XI 

FEATURETTES,  INC. 

A  Night  in  the  Junola  10  Apr.  SO 

Holy  Men  of  India  10  May  7 

IDEAL 

Evolution   28. 


.SaiL  S 


MARY  WARNER 

Glimpses  of  Germany   8  

Playgrounds  in  the  Sky   I  reel   

Sportman's  Paradise,  A   I  reel   

Springtime  on  the  Rhine   7  

The  Mosel   8  Get.  II 

Trier,    Oldest    City  In 
Germany    6  

Winter  in  the  Bavarian  Alps   I  real   

Young  Germany  Goes  Ski- 
ing   I  reel   

MASCOT 

Technocracy  10....  Jan.  7.'3S 

MASTER    ART  PRODUCTS 
Melody  Makers  Series 
No.    I — Sammy  Fain   


.  10. 


.Dk.  24 


PRINCIPAL 

Cock-Eyed  Animal  World  35  July  Zt 

Get  That  Lion   29  Aug.  J7 

Isle  of  Desire  3  reels   

isle  of  Peril   32  July  16 

Isles  of  Love   I  reel   

Killing  the  Killer  II  July  S6 

Mexico   43  June  II 

Primitive   I  reel   

Tiger  Hunt,  The   20...^.. Dae.  31 

UFA 

Cod  Liver  Oil  Preferred  22  JuH  II 

Last  Pelicans  In  Europe  16  May  7 

Steel   10  May  21 


UNITED  ARTISTS 


Title 
MICKEY  MOUSE 

1.  Mickey's    Nightmare  Aug.  5. 

2.  Trader  Mickey   Aug.  28. 

3.  The  Whoopee  Party  Sept.  16. 

4.  Touchdown  Mickey   Oct.  7 

5.  The  Wayward  Canary... Get 

6.  The   Klondike   Kid  Nov. 

7.  Mickey's  Good  Deed  Dee. 

8.  Building  a   Building  Dec. 

9.  The  Mad  Doctor   Jan. 

10.  Mickey's  Pal  Pluto   Feb. 

11.  The   Mellerdrammer  ....Mar. 


Running  TIma 
Rel.  Date      Minutes  Revlawad 


28.... 
18.... 
9.... 
20.... 
20,'33. 
I0.'33. 
3,'33. 


7'/a. 
7  .. 
7... 
6>/i 

7'/4 


.Gat 


.Nav.  IS 


SILLY  SYMPHONIES 

1.  Bears  and  Bees   July  IS. 

2.  Just   Dogs   Aug.  12. 

3.  Flowers  and  Trees  Sent 


6>/> 
7  .. 

8... 


Bug  in  Love  Sept.  21   7 


.Oat  II 


King   Neptune   Oct 

Babes  in  the  Wood  Dec. 


7.   Santa's  Workshop   Dec.  30... 


7  Get  26 

8  

7  Det.  24 


UNIVERSAL 


Title 

OSWALD  CARTOONS 

Busy  Barber   Sent  12 

-     ■       -  -  10 


Running  Time 
Rel.  Date      Minutes  Reviewed 


I  reel   

  1  reel   

23   7  Juna  2B 

1   1  reel   

4   I  reel   

30.'33...  7  

I  reel   


Carnival  Capers   Oct. 

Catnipoed   May 

Day  Nurse   Aug. 

Jungle  Jumble,  A  July 

Oswald,  the  Plumher  Jan. 

Shriek,  The   Feb.  27, '33 

Teacher's  Pest   Dec.  19  

To  The  Rescue   May  23  

Wet  Knight  A  Juna   20   1  reel 

Wild  and  Wooly   Nov.   21   I  real 

Winged  Horse   May     t   I  real 

POOCH  CARTOONS 

Athlete,   The   Aug.   29   8  

Butcher  Boy,  The  Sept.  26   7  

Cat  and  Dogs   Dec.     5   1  reel 

Crowd  Snores.  The  Oct.    24   1  reel 

Merry  Dog.  The  Jan.  2.'33...  I  reel 

Terrible  Troubador,  The  Feb.  I3,'33...  1  reel 

Underdog.  The  Nov.     7   I  real 

RADIO  REELS 
Morton  Downey — No.  I  Oct 


Sept  10 
Sent.  17 


31. 


reels 
reels 
reels 


reels 
reel 


.May  21 


With  Vincent  Lopez 

The  Street  Singer  Nov.  14. 

Nick  Kenny— No.  I 

Morton  Downey- No.  2  Nov.  28. 

With    Brown  and 
Henderson 

Art  Jarrett   Dee.  12. 

Nick    Kenny— No.  2 
Down  Memory  Lane  Dec.  26. 

Louis  Sobol— No.  I 

With  Texas  Gulnan 
Married  or  Single   Jan.    I6,'33...  2  reels 

Nick  Kenny— No.  3 

With  Little  Jack  Little 
I     Know     Everybody  and 

Eveiybody's  Racket   Jan.    30, '33  

Walter  WInchell— No.  I 

With  Paul  Whlteman 

Morton  Downey — No.  3  Feb.    14,'33...  2  reels 

The  Holdup 

With  Joe  Young 


January   28.  1933 


MOTION    PICTURE  HERALD 


6b 


(THE  RELEASE  CHAKT—CeNT'D) 


Tin* 

•PORT  REELS 
Ruoslnfl  with  Paddoek  Apr.  II. 

Chas.  Paddoek 
Vletwy  Plavs   May  2. 

Tilden  Ttnnis  Real 

tTRANGE  AS  IT  SEEMS  SERIES 


Rnnnlna  TIm    ,  . 
Rel.  Date      MInutu  RavUvtd 


..Apr.  23 
..May  7 


No.  22— Novolty 


May 

16  

1  ret! 

July 

1  reel 

,Aug. 

1  reel 

Sopt 

1  reel 

Oet 

17  

1  reel 

Nov. 

1  reel 

,Dae. 

1  real 

Jan. 

23,'33... 
20.'33... 

1  reel 

Feb. 

1  reel 

28   2  reels 

IS. 


.18 
.17. 


May  21 


29   2  real*   

13          2  reala   

1          2  reala  

10   2  raela  . .  . . 

5  21  Mar.  26 

20  16  Mar.  26 


.17. 


.Apr.  16 


UNIVERSAL  BREVITIES 

Bool   •>•••    i  A-:-' 

0°:  Jekyll'a  Hide..  Sept.  26   ?■;",••<"»• 

Good  Old  Daya.  Tha  Nov.   21   I  real   

Greeks  Had  No  Words  «"■-.,.  , 

Them.  The   Ort.    2«jii-  -   

Lizzie  Strata   Jan.   23.'33. ..  I  reel   

UNIVERSAL  COMEDIES 
(l>3[-32  SEASON) 

Around  tha  Equatar  «■ 

Roller  Skates  ........... .July 

Areund  tha  World  In  IS 

Minutes   J»M 

DaneinQ  Daddies   

E.  Lambert  , 

Dottor'a  Orders   June 

Hellywoad  Kids   July 

Felled  Again  June 

Hollywood  Handlaap.  A  Aug. 

In  tbe  Bag  ...v.  Apr. 

Marriage  W»w,  Tht  Apr. 

Bert  Roach 
Meet  the  Prineess   May 

Slim  Summervilla 
(1932-33  SEASON) 
Boys  Will  Be  Beys  Nov. 

Frank  Albartson 
Family  Troubles   Jan. 

Henry  Armetta 
Finishing  Touch  ........... Oct. 

Skeets  Gaiiagher-June  Clyde 
Hesitating  Love   Nov. 

L.  Fazenda-M.  Provost 
Hunting  Trouble   Fab. 

Louise  Fazenda  _  ^ 

Kid  Gleve  Kisses   Sept 

Slim  Summerville 
Lights  Out   Dae. 

Jamas  Gieason  _ 
My  Operatia*  ............ ..Dw- 

Vinca  Barnett-June  Clyde 
Offleer.  Save  My  Child  Nov. 

Slim  Summerville 
Roekabye  Cowboy   Jan. 

James  Gieason 
Should  Crooners  Marry?  Feb. 

Frank  Albertson 
Union   Wages   Aug. 

Louisa   Fazenda  „  . 

Who.    Me   Sept. 

Frank  Albertson 
Yoo  Hool   Oct. 

James  Gieason 


30  2  reals  

1 1. '33...  2  reels   

19  2  reals   

16  2  reels   

8,'33...  2  reels   

21  2  reels   

14  2  reels   

28  2  reels   

2  2  reels   

25/33...  2  reels   

22/33...  2  reels   

31  20  Sept.  17 

7  2  reels   

5  21  Sept  3 


VITAPHONE  SHORTS 

Running  Time 

fltie  Rel.  Data      Minutes  Reviewed 

ADVENTURES  IN  AFRICA  2  reels  

BELIEVE   IT  OR   NOT—   I  reel   

ROBERT   L.  RIPLEY 

BIG  STAR  COMEDIES 

No.  6— Shake  a  Lag..  "   

Thelma  White  and  Fanny 

Watson           .       »                              o  ...I. 
No.  7— The  Perfect  Suiter  2  "«'»   

Benny  Rubin  „  «- 

No.  8— Maybe   I'm   Wrong  H  May  zu 

Rlchy  Craig.  Jr.  „  - 

No.  9— The  Toreador  ' 

Joe  Penner  „  , 

No.  10— Oa  Edge  !■  M*"  ' 

Wm.  and  Joe  Mandei 
No.  II— Poor  but  Dishonest  2  reels   

Thelma  White  and  Fanny 

Watson  » 
No.  12— In  the  Family  2  '•«'»   

Thelma  White  and  Fanny 

Watson 

Bia   V  COMEDIES 

No.  I— Sherlock's  Hone   

Jack  Haley 

No.  2— Here.  Prince   

Joe  Penner 

No.  3— You  Call  It  Madness  

Rlchy  Craig.  Jr. 
No.  4— Hey.  Pop  

Reseoe  ( Fatty)  Arbuckia 
No.  5 — Then  Came  the  Yawn  

Jack  Haley 

No.  6 — The  Run  Around  

William  Demarest 
No.  7 — Trouble  Indemnity  

Codec  and  Orth 
No.  8— The  Bulld-Up   

Jack  Haley 

BOOTH  TARKINGTON  SERIES 

Na.  7— Hot  Dog   |  [j;'   

No.  8 — Penrod's  Bull  Pen   I  reel   

Billy  Hayes- Dave  Gorcey 

BROADWAY  BREVITIES 
No.  8— Absentminded  Abner   2  •'••'a   

Jack  Haley  .     _  ,„,„  „ 

No.  9— A  Regular  Trouper  I»  J""" 

Ruth  Etting  ,„„  . 

No.  10— A  Mall  Brida  I«  J""*  * 

Ruth  Etting 

No.  II— Artistic  Tamper  

Ruth  Etting  , 
Na.  12— What  an  Idea  '8  2» 

Harriet  Hiliiard 


BROADWAY  BREVITIES 
(NEW  SERIES) 


Runnlai  TIaa 
Rel.  Data      Minutes  Rtvlawad 


No.  I— Passing  the   Buck   2  reels 

No.  2 — Tip.    Tan.  Toe  

No.  3— A  Modern  Cinderella  

No.  4 — The   Red  Shadow  

No.  5 — Sky  Symphony   

No.  6— Poor  Little  Rich  Boy  

No.  7 — Yours  Sincerely   

No.  8— That  Goes  Double  

No.  9 — World's  Champ   


HOW  TO  PLAY  GOLF- 
BOBBY  JONES   


.  I  reel 

(each) 


LOONEY  TUNES  SERIES 


8 —  Bosko's  Party  . . . . 

9 —  Bosko  and  Bruno... 

0 —  Bosko's  Dog  Race. 

1 —  Bosko  at  the  Beach. 

No.  12 — Bosko's  Store   

No.  13— Bosko  the  Lumber-. 

Jack   


No. 
No. 
No. 
No, 


7  May  7 

7  Dee.  10 

8  July  8 

7  Nov.  5 

7   


LOONEY  TUNES 
(NEW  SERIES) 

No.  I— Ride  Him,  Bosko  

No.  2— Bosko  the  Drawback  

No.  3 — Bosko's  Dizzy  Data  

No.  4 — Bosko's  Woodland  Dizt. 

No.  5 — Bosko   In  Dutch  

No.  6 — Bosko   in  Person  


lELODY  MASTERS 
(NEW  SERIES) 

No.    I— Music  to  My  Ears  

Jack  Denny  and  Band 

No.  2— Municipal  Band  Wagon  

No.  3— Smash  Your  Baggage  

Small's  Paradise  Band 
No.  4— The  Lease  Broakars   »  Dee. 

Aunt  Jemima 

No.  5— The  Yacht  Party  

Roger  Wolte  Kahn's  Band 
No.  6— Hot  Competition   

The  Contlnentals-Barrls- 

Whiteman-Tod    Husini  ^ 

No.  7— Abe  Lyman  and  Band  

No.  8— "How's  TrIcksT"   

Jean  Sargent- George  Owen  and  Gang 
No.  9— That's  the  Spirit  

Noble  SIssle  and  Band 


MERRY  MELODIES  (New  Series) 

No.  I— You're  Too  Careless  with  Your  Kisses  8  Dae.  17 

No.  2—1  Wish  I   Had  Wings..  

No.  3— A  Great  Big  Bunch  of  You  

No.  4— Three's  a  Crowd    

No.  5— Shanty  Where  Santa  Claus  Lives  

No.  6— Young  and  Healthy  

MERRY  MELODIES 
SONG  CARTOONS 

No    9— Goopy  Gear  •  fj""- 

No.  10— It's  Got  Me  Again   6  Juna  II 

No.  II— Moonlight  for  Two   7  July  2 

No.  12— The  Queen  Was  In  , 

the   Parlor   I  

No.  13—1    Love   a    Parade  7   

THE  NAGGERS  SERIES  _.. 
MR.    AND    MRS.    JACK  NORWORTH 

The  Naggers'  Anniveijary  I  rjaj   

The  Naggers  at  the  Opera   I  raei 

The  Naggers  Go  Ritzy  '?V.-V 

Movie  Dumb   ,i  iJiVio 

Four  Wheels— No  Brakes  10  »" 


NOVELTIES 

Bigger  They  are.  The  2  reels 

Prime  Camera  ,  , 

Gyosv  Caravan    '  ■ 

Martinelll  ,  , 

Handy  Guy.  The  2 

Earl   Sande  , 

Rhythms  of  a  Big  City   '  • 

<%Rn«nn'ft   Greetlnos.   The   »  


Season's  greetings.  The. 

Christmas  Soeclal  , 

Trio  to  Tibet  A   ' 

Washington.  The  Man  and 

the  Capital  

Clarence  Whitehill 

ONE-REEL  COMEDIES 


Baby  Face  

Victor  More 
Military  Post.  The.. 

Roberto  Guzman 
No-Account,   The    . . 

Hardie-Hutchison 
No  Questions  Asked. 

Little  Billy 
Strong  Arm,  The  . . 

Harrlngton-O'Nelli 


ORGAN  SONG-NATAS 

For  You    •  • 

Organ-Vocal  _     „  ,  _  . 

Say  a  Little  Prayer  for  Me   '  • 

Organ-Vocal  ,  _  , 

When  Your  Lover  Has  Gone   I  real  . 

Organ- Vocal 

JOE   PENNER  COMEDIES 

Movlnq  in   2  "•'» 

Rough  Sailing  ' 

Stutterless  Romance,  A   i™!.  ■ 

Where  Men  Are  Men  2 


PEPPER  POT  SERIES 

No.  1 1— Napoleon's    Bust  10  June  25 

Dan  Coieman-Ted  Husing 

No.  12— Featurette  Movie  Album  

No.  13— Movie   Album  Thrills  10  July  23 


Title 

PEPPER  POT 


Running  Tine 
Rel.  Date      Minutes  Reviewed 


(NEW  SERIES) 

No.    I— Rambling  Round  Radio  Row  No.  I.... 

No.    2— Nickeletto   

No.  3 — Contact   

No.   4— If  I'm  Elected  

No.  5 — King  Salmon   

No.   6— Rambling  Round  Radio  Row  No.  2.... 

No.  7 — Babe  0'  Mine  

No.  8 — Dangerous  Occupations   

No.    9— Out  of  the  Past  

No.  10— Love  Thy  Neighbor  

No.  II— Rambling  Round  Radio  Row  No.  3.... 

No.  12— A  Whale  of  a  Yarn  

No.  13 — Africa  Speaks — English   

No.  14 — Rambling  Round  Radio  Row  No.  4.... 

No.  15— Inklings   

No.  16 — Parades  of  Yesterday  

No.  17— Mississippi  Suite   

No.  18— Little  White  Lies  

No.  19 — Rambling  Round  Radio  Row  No.  5.  ... 

No.  20— You're  Killing  Me  

No.  21 — Old  Time  News  Reel  

No.  22— Rambling  Round  Radio  Row  Na.  6.  .. 
No.  23— Around  tha  World  In  8  Minutes....  8. 


SPORT  THRILLS  SERIES 
TED  HUSING 


.Aug.  20 


No.  I   

No.  2   

No.  3   

No.  4— Old  Time  Sport  Thrills. 

No.  5—   


S.  S.  VAN  DINE  MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.  2— The  Wall  Street  Mystery  

No.    3— The  Week-End  Mystery  

No.  4 — Symphony  Murder  Mystery  

No.  5 — Studio  Murder  Mystery  

No.  6 — Skull  Murder  Mystery,  Tha   2  reels   

No.  7 — The  Cole  Case  20  Apr.  IS 

No.  6 — Murder  In  the  Pullman  2S  Juno  4 

No.  9 — The  Side  Show  Mystery  20  Juno  II 

No.  10 — Campus  Mystery.  The  

No.  II — Crane  Poison  Case,  The  

No.  12 — Transatlantic  Mystery,  The  22  Sept  it 


TECHNICOLOR  MUSICAL  REVUES 

No.  I — Cost  Paree   

No.  2— Tee  for  Two  16  Nov.  12 

No.  3— Heyl  Heyl  Westerner  18  Oet  15 

No.  4 — Northern  Exposure   

No.  5— Plekin'  a  Winner  16  Sept  17 

No.  6 — Pleasure  Island   


TWO-REEL  COMEDIES 

Dandy  and  the  Belie,  The.. 
Frank  McGlynn.  Jr.-Mary 
Murray 

Freshman  Love   

Ruth  Etting 
Old  Lace   

Ruth  Etting 


WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.    I — Little  Journeys  ta 

Great  Masters    I  reel   

No.    2 — Southern  India    9  

No.  3 — Road  to  Mandaiay   I  reel   

No.  4 — Mediterranean  By. 

ways    S  '  

No.  5 — Javanese  Journeys    9  

No.   6— Northern  India    I  reel   

No.    7 — Oberammergau    I  real   

No.  8 — South  American 

Journeys    9  June  IS 

No.  9 — Soviet  Russia    I  real   

No.  10 — Paris  Glimpses    >  July  86 

No.  II — Dear  Old  London   I  real   

No.  12— When   In  Rome   9  June  It 

No.  13— Berlin  Today    9  Oct  29 


WORLD  ADVENTURES 

E.  M.  NEWMAN  (New  Series) 

No.    I — Dancing  Around  the  World   I  reel   

No.   2 — Transportations  of  the  World   I  reel   

No.    3— An  Oriental  Cocktail  16  Oet  • 

No.  4 — Curious  Customs  of  the  World          I  real   

No.  5 — From  Bethlehem  to  Jerusalem          I  reel   

No.   6— High  SooU  of  the  Far  East  10  Sept  10 

No.  7 — Main  Streets    I  real   

No.  8 — Beauty  Spots  of  the  World   I  reel   


SEI^IALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

•  Running  Time 
Title  Rel.  Date      Minutes  Reviewed 

Air  Mail  Mystery  ..Mar.  ,28..^.,.  It.... ..Apr.  It 

Jas.  Flavin-Lucille  Brswnal  i     i  I     '  illipash) 
Clancy  of  the  Mounted  Fab.  27,'33  

Tom  Tyier-Jacnuellne  Weils 
Detective  Lloyd   Jan, 

Jack  Lloyd 
Heroes  of  the  West  June  20 

Noah  Berry.  Jr. 
Lost  Special   Doe. 

Frank  Albertson 
Jungle  Mystery   Sent 

Tom  Tyler 


4  20  Jan.  It 

(each) 

.18  Juna  It 

(each) 

5  


12. 


.20  .. 
(each) 


66  MOTION    PICTURE    HERALD  .January    28,  1933 


CLASSIFIED 
ADVECTISINe 


OP 


the  great 
national  medium 
for  showmen 


Ten  cents  per  word,  money-order  or  check  wi+h  copy.   Count  initials,  box  number  and  address.   Minimum  insertion, 
$1.    Four  insertions  for  the  price  of  three.    Contract  rates  on  application.    No  borders  or  cuts.    Forms  close 
Mondays  at  5  P.M.    Publisher  reserves  right  to  reject  any  copy.    Address  correspondence,  copy  and  checks  to 
MOTION  PICTURE  HERALD,  Classified  Dept.,  1790  Broadway,  New  York  City. 


I^EPAII^  SERVICE 


PROJECTORS,  TICKET  MACHINES  AND  OTHER 
theatre  and  sound  equipment  requiring  parts  and 
repairs  can  now  be  given  prompt  attention  at  reason- 
able cost.   BOX  121A,  MOTION  PICTURE  HERALD. 


USED  ECUIPMENT 


USED  SCENERY  BARGAINS,  DRAPES,  TRACKS, 
etc.    KINGSLEY  STUDIO,  Alton,  111. 


UNUSUAL  BARGAINS  IN  USED  OPERA 
Chairs,  Sound  Equipment,  Moving  Picture  Machines, 
Screens,  Spotlights,  Stereopticons,  etc.  Projection 
Machines  Repaired.  Send  for  catalogue  H.  MOVIE 
SUPPLY  COMPANY.  844  S.  Wabash  Ave.,  Chicaso. 


INVENTORY  CUT  PRICES  ON  USED  EQUIP- 
ment.  Big  stock  of  all  styles  and  designs  of  recon- 
structed newly  recovered  spring  upholstered  theatre 
chairs.  Big  selection  of  used  veneered  chairs  and 
other  equipment.  ILLINOIS  THEATRE  EQUIP- 
MENT COMPANY,  1014  So.  Michigan  Avenue, 
Chicago,  Illinois. 


HIGH  GRADE  LENSES.  ANY  FOCAL  LENGTH. 
Exchange  or  at  a  real  bargain.  BOX  265,  MOTION 
PICTURE  HERALD,  407  S.  Dearborn  St.,  Chicago, 
111. 


TWO  SLIGHTLY  USED  SOUND  HEADS  COM- 
plete,  for  Simplex.  Will  sell  cheap.  Also  other  used 
equipment.  JOHN  F.  SAVINA,  7  Jay  St.,  Cam- 
bridge, Mass. 


HUNDREDS  OF  UPHOLSTERED  CHAIRS 
cheap.  300  baseball  park  chairs.  PICTURE  THE- 
ATRE SUPPLY  COMPANY,  722  Springfield  Ave., 
Newark,  N.  J. 


BARGAIN  700  VENEER  11  PLY  THEATRE 
seats.  Al  condition.  W.  PEARL,  714  So.  Sheridan 
Road,  Highland  Park,  111. 


DISTRESS  SALE  —  COMPLETE  EQUIPMENT 
including  lease — Simplexes,  Peerless,  Rectifiers,  Ac- 
cessories, Screens,  Drapes,  Carpets.  Box  Office  Ticket 
Register,  Upholstered  Chairs,  etc.  BOX  266,  MOTION 
PICTURE  HEUALD. 


15  AMPERE  FOREST  RECTIFIER  IN  Al  CON- 
dition  with  bulbs  $35.00.  CROWN  MOTION  PIC- 
TURE SUPPLIES,  311  West  44th  St.,  New  York 
City. 


ATTCACTICNS 


WANTEI>-ACTS  AND  SMALL  SHOWS,  ALL 
kinds,  coming  this  way.  KNICKERBOCKER  THEA- 
TRE, Columbus,  Ohio. 


HELP  >VANTEC 


WANTED:  EXPLOITATION  MANAGER  FOR 
upstate  city  neighborhood  theatre.  State  salary 
wanted  and  full  particulars.  BOX  264,  MOTION  PIC- 
TURE HERALD. 


GENEKAL  ECUiPMENT 


CROWN  BARGAIN  COUNTER— GELATINE,  ALL 
colors,  full  size  sheets,  12c  each.  Ticket  Box — $15.00; 
Fan  covers,  rubberized  16- inch,  50c  each;  Photo  cells 
for  RCA  $5.00;  for  Western  Electric  $7.50;  charges 
for  Fyrenes,  75c  per  quart;  for  2''^  gallon  extinguisher 
35c.  Big  Bargains  at  all  times.  CROWN  MOTION 
PICTURE  SUPPLIES,  311  West  44th  St.,  New  York 
City. 


NEW  ECUIPMENT 


CHUCK  MESSY  BATTERIES— RECTIFIE'RS  PAY 
for  themselves— W.E.— RCA— DeForest  Models  Avail- 
able. New  Low  Prices.  S.  O.  S.  CORP.,  1600 
Broadway,  New  York. 


MACHINE  PARTS;  W14SD--$1.90;  W146D— $1.90; 
E3— $1.40;  HllSE— $0.50;  P102C— $0.90;  G112G— $4.00; 
also  for  RCA — $4.00;  new  proportion  aperture  35 
cents;  also  special  prices  on  Powers  parts.  CROWN 
MOTION  PICTURE  SUPPLIES,  311  West  44th  St., 
New  York  City. 


TRAINING  SCHCCLS 


LE;ARN  MODERN  THEATRE  MANAGEMENT. 
Approved  home-study  training  in  Theatre  Manage- 
ment, Advertising  and  Techmcs.  Send  for  catalog. 
THEATRE  MANAGERS  INSTITUTE.  315  Washing- 
ton St.,  Elmira,  New  York. 


ICUSINESS 
STIMULATCRS 


THE  HOC-RAY  GAME.  ADDRESS:  710  COOPER 
BLDG.,  Denver,  Colo. 


EIL/HS 


SILENT  PICTURES,  WESTERNS,  MELODRA- 
mas.  Comedies,  Serials — Prints  in  good  condition — 
reasonable  rentals— INDEPENDENT  FILM  CO.,  Film 
Bldg.,  Omaha,  Nebr. 


THEATRES 


THEATRE  IN  WAUKEGAN,  ILLINOIS,  FOR 
sale,  rent  or  trade  building.  4332  19TH  AVENUE, 
Kenosha,  Wise. 


COMMUNITY  AMUSEMENT  CORPORATION 
has  for  sale  300  seat  theatre,  RCA  Photophone  sound, 
Simple.K  projectors,  at  a  real  bargain.  Opeiating 
at  a  profit  right  now.  Apply,  C.  D.  LYNCH,  Ridgely, 
Md. 


PCSITICNS  WANTED 


EXPLOITATION  MANAGER  —  WITH  ORIGINAL 
and  effective  ideas.  Qualifications  and  referencei 
worth  investigating.  Will  go  anywhere.  BOX  259, 
MOTION  PICTURE  HERALD. 


MANAGER,  EXPERIENCED  IN  ALL  BRANCHES 
of  the  theatre.  A-1  sign  and  pictorial  artist.  At 
present  employed.  Have  entire  studio  equipment. 
References.  BOX  262,  MOTION  PICTURE  HERALD. 


FIRST  CLASS  SOUND  PROJECTIONIST.  REF- 
erences.     H.    A.    POPE,    Dierks,  Ark. 


POSITION  SOUGHT  BY  ADVERTISING  AND 
display  man.  Salary  $40.  MACK,  MOTION  PIC- 
TURE HERALD. 


SOUND  PROJECTIONIST  —  NON-UNION— GEN- 
eral  theatre  man — go  anywhere.  M.  FREEMAN, 
Forest  City,  Pa. 


THEATRES  WANTED 


WANTED  SMALL  THEATRE  ON  REASONABLE 
rental  basis  for  summer  stock  company.  If  terms  are 
satisfactory,  may  consider  a  S-year  lease.  State 
equipment  and  condition  of  theatre.  Mention  size  of 
stage  and  if  large  enough  for  stage  productions.  BOX 
119A,  MOTION  PICTURE  HERALD. 


$50,000  CASH  TO  INVEST.  INTERESTED  IN 
renting  or  becoming  an  active  partner  in  a  group 
of  small  theatres.  Have  wonderful  connections  with 
major  film  companies.  BOX  267,  MOTION  PICTURE 
HERALD. 


TECHNICAL  DCCrS 


"RICHARDSON'S  HAND  BOOKS  OF  PROJEC- 
tion"  in  three  volumes.  Universally  accredited  as  the 
best  and  most  practical.  Aaron  Nadell't  "ProjectioB 
Sound  Pictures."  Complete  information  on  sound 
equipment.  Both  text  books  complete  for  $13.80. 
MOTION  PICTURE  HERALD  BOOKSHOP.  1790 
Broadway,  New  York  City. 


WANTED  TC  DLIT 


WANTED:  4  SOUNDHEADS;  2  ALL  A.C.  AM- 
plifiers.    Address  BEN  BRINCK,  West  Point,  la. 


DDINTINC  SERVICE 


1,000  3x8  MOVIE  DODGERS  85c;  THEATRE 
stationery,  merchant  tickets,  etc.,  '/z  price.  KING 
SHOPRESS,  Warren,  111. 


TRAILED  SERVICE 


DISTINCTIVE  SOUND  TRAILERS,  HAND 
letttred;  6c  ft,  and  50c  card;  24-hour  service.  KAN- 
SAS CITY  FILM  LABORATORIES,  3449  Charlotte, 
Kansas   City,  Mo, 


o  CAN  GAUGE 

ITS  TOTAL  VALUE? 

EASTMAN  Super-sensitive  Panchromatic 
Negative  has  helped  the  motion  picture  in- 
dustry to  attain  improved  vs^orking  condi- 
tions...  lower  lighting  costs ...  finer  photog- 
raphy . . .  better  prints . . .  higher  screen  quality. 

Who  can  gauge  the  total  value  of  this 
film's  contribution?  Without  the  qualities 
w^hich  it  offered,  the  industry  w^ould  have 
missed  some  of  the  most  important  stimuli 
it  has  ever  received. 

Further  improved  since  its  introduc- 
tion, Eastman  Super-sensitive  is  rendering 
its  greatest  service  in  the  gray-backed  form 
in  v^hich  it  is  nov^  available.  Eastman  Kodak 
Company  (J.  E.  Brulatour,  Inc.,  Distributors, 
New^  York,  Chicago,  Hollyw^ood). 

EASTMAN  SUPER-SENSITIVE 

PANCHROMATIC   NEGATIVE  (gray-backed) 


"t^WENTY  Million  People  Turn  The 
Dial  To  Hear  Her  Sing. .  .Twenty 
Million  People  Are  Waiting  To  See 
Her  In  This  Story  Of  Plain  Folks. 


\ 


SMITH 


THE  GREATEST  NAME  IN  RADIO  i 

';Cv&vifbtydjij  ! 

FANNIE  HURST 

RANDOLPH  SCOTT  w  SALLY  BLANE 

G.    Qaramount  Qicture 


A  CONSOLIDATION  Of  EXHIBITORS  HCHAID-WORLD  AND  NOTION  PICTURE  NEWS 


PUBLICATION  VS.  PRINTING 

Printing  <s  mereliy  the  process  oi  putting  copy 
into  type  ^nd  taking  inf>pre$sion5  of  it  on  paper 
Anyone  can  do  it.  A  great  many  do  do  it. 

A  publicdtion  «*  only  partly  «  prodwct  of  the  art 
of  printing,  H  involves  editorship,  contributors, 
news  gathigring  facilities.  Equally  importantly  !♦ 
••equires  reader  accepfance,  disfribotion,  pre^ 
Who  sdy$  it  is  just  «s  important  as  what 
a  said. 

Motion    Psctyre    Her-ald  publication,  the 

greatest  publication  produced  out  of  a  quarter 
af  a  century  of  working  for,  in  and  wl'Vi  the 
motion  picture.  The  whole  world  know 


TWICE  CHAMPIONS 


DO  HANDSPRINGS! 


SING  A  SONG! 


DANCE  A  JIG! 

Are^ejiappy?  Will  you  have  hlood-pressure! 

Joan  CRAWFORD 
Gary  COOPER 


Together!  In  a  heluva 
hit!  In  a  picture  that 
only  one  word  describes: 
"GREAT!"  WeVe  just  seen 
it!  Watch!  Wait!  And  be  joyous! 

TODAY  WE  LIVE 

with  Robert  Young  Franchot  Tone  Roscoe  Karns 

A  Howard  Hawks  Production.  Story  and  Dialogue  by  William  Faulkner. 

METRO  -  GOLDWYN  -  MAYER 

year  after  year  after  year! 


Just  one  of  a 
flock  of  Big  Ones 
on  the  way  from 


II 


IVhat  shall  I  give  them  for 
Washmgton's  Birthday?... 

**It*s  got  to  be  clean . . .  It's  got  to 
have  class . . .  It's  got  to  be  big 
. . .  It's  got  to  be  balanced ..." 

HERE'S  THE  ANSWER  - 


ARNER  BROS! 
NIT  SHOW  FOR 
ASHINGTONS 
BIRTHDAY 


r~  End  ydui"  holiday  booMng  problem 
now!  Date  this  ideal  ready-made  pro- 
gram. The  perfect  Feature  .  .  .  and 
VITAPHONE  SHORTS  specially  se- 
lected by  booking  experts!  See  Mer- 
chandising Plan  for  special  ads  selling 
THE  WHOLE  SHOW.  'Phone  your 
Warner  exchange  now  for  action. 


ABE  LYMAN  AND  BAND 

Running  Time — lO  Min. 

Famous  radio  tunesmiths  in  an  absolutely 
different  presentation.  You  owe  it  to  your 
audience  to  see  for  yourself  whether  this 
isn't  the  most  novel  band  short  ever  issued! 


EDGAR  BERGEN 

Running  Time — 10  Min. 

Famed  ventriloquist  of  stage  and  radio  with 
his  one-man  circus  of  nonsense  and  novelty. 


''PLEASURE  ISLAND" 

Teclinicolor  Musical 
Running  Time — 18  Min. 

Girls.  .Songs. .Laughs..AIl  the  thrills  and  fun 
of  a  big  stage  show  crowded  into  another 
of  those  Vitaphone  Technicolor  Musical 
Comedies  that  are  making  Short  history. 


GEORGE 


ARLISS 


in 


THE  KING'S  VACATION  ' 

Running  Time — 62  Min. 

The  show  that  packed  them  in  and  stood  them  out  at  ^ 
Radio  City  Music  Hall!  Another  timely  Warner  Bros, 
hit  —  a  modern  comedy  of  Unemployed  Kings.  With  a 
new  juvenile  team  that  will  make  your  patrons  ask  you 
for  more  of  DICK  POWELL  and  PATRICIA  ELLIS. 


VITAGRAPH,  INC.,  DISTRIBUTORS 


ANNOUNCIJUG  THE 


'  RUBY  KEELEI! 


— 4 


EDDIE  NUGENT 


WARNER  RROS 


WILL 


DEAHN  ENTE RTA I N 


UNA  MERKEL 


ROBT.  McWADE 


ALLEN  JENKINS 


VITAGRAPH,  INC.,  DISTRIBUTORS 


WARNER  BAXTER 


GEORGE  E.  STONE 


4-STAR  CAST 


ND 


OF 


NAUGURATE  A  NEW 
RENT  MARCH  4TH 


DICK  POWELL 


GINGER  ROGERS 


NED  SPARKS 


BEBE  DANIELS 


GEORGE  BRENT 


HENRY  B.  WALTHALL 


GDY  KIBBEE 


CAVALCADE 
HOT  PEPPER 
STATE  FAIR 


Search  the  records  and  you  find  the 
answer  . .  .  none  but  FOX.  Within  one 
month,  three  stronger  hits  than  you  get 
elsewhere  in  a  year  I  Exploding  sagging 
grosses  and  shooting  them  sky-high. 
Bringing  boom  business  wherever  they 
play.  A  fair  sample  of  the  great  FOX 
pictures  in  the  making  right  now.  Watch 


m 


rOX  lead  the  trade  back  to  good  times! 


Prosperity  follows  the 


fOX 


CAVALCADE  of 


HITS 


FEB-41933 

MOTlW  PICTURE  HERALD 


Vol.  110,  No.  6  ISEI  February  4.  1933 


REAL  ESTATE  RECEIVERSHIPS 

THE  current  receiverships  in  Paramount  and  RKO  are  not 
nearly  so  much  film  affairs  as  the  attentions  of  the  public 
press  and  most  of  the  trade  gossip  would  indicate.  The.y 
are,  it  apparently  needs  to  be  pointed  out,  actually  receiver- 
ships of  the  holding  and  theatre  operating  companies,  only 
indirectly  affecting  and  Influencing  the  picture  producing  and 
distributing  corporations.  Thus  far  the  exhibitor  does  not  need 
to  view  these  receiverships  with  alarm  as  invasions  of  the 
supply  of  pictures  or  film  contracts. 

In  substance  the  receiverships  can  be  said  to  be  results  of 
and  concerned  with,  principally,  the  real  estate  mishaps  of  the 
theatre  expansion  era. 

There  Is  a  bit  of  irony  in  the  reflection  that  some  years  ago 
the  financial  powers  then  Interested  In  or  becoming  interested 
in,  the  motion  picture  were  Inclined  to  urge  that  the  Industry 
should  have  a  greater  showing  of  big  physical  assets,  piles  of 
brick  and  steel  and  acres  of  real  estate.  Just  now  It  appears 
that  the  real  values  of  the  Industry  of  amusement  repose  and 
survive  In  much  more  intangible  stuff.  Entertainment  has  no 
dimensions  and  cannot  be  scaled  up  by  the  cubic  foot  or 
long  ton.  The  greatest  assets  of  the  industry  are  in  values 
that  no  auditor  can  find. 

AAA 

LITTLE  old  Pathe  Exchange,  Inc.,  which  you  may  remember 
as  quite  a  film  company  once,  now  has  the  quaint  dis- 
tinction of  having  more  actual  money,  which  It  does  not 
owe  anyone,  than  any  other  corporation  in  the  Industry — about 
$2,000,000  in  fact,  also  In  the  bank. 

AAA 

YES,  MR.  FROHMAN 

N  the  course  of  an  outgiving  at  the  fifty-first  annual  benefit 
of  the  Actors'  Fund  of  America,  the  venerable  Mr.  Daniel 
Frohman  said:  "The  drama  will  never  be  disposed  of.  It's 
been  going  now  for  3,000  years.  Even  Shakespeare  had  his 
troubles — if  you  think  that  the  movies  are  a  menace — what 
with  beer  gardens  and  all.  And  we've  had  our  own  troubles, 
with  bicycles  first,  then  radio." 

And  Uncle  Dan  Frohman  is  telling  us  about  bicycling! 

AAA 

QUICKER,  SIR.  QUICKER! 

THAT  you  may  be  advised  that  evangelism  is  right  back 
to  pre-war  strength,  we  quote  from  a  report  in  the  Boston 
Traveler  on  the  utterances  of  the  Reverend  Mr.  J.  W. 
Kramer  before  an  audience  of  6,000  in  Tremont  Temple,  In 
which  he  said:  "I  will  endorse  dancing  when  they  separate  the 
sexes.  .  .  .  Cards  have  always  been  the  credentials  of  the 


crook.  .  .  .  You  could  run  a  soda  founiain  in  hell  as  quick  as 
you  could  reform  the  movie  industry."  That  last,  we  submit, 
would  be  a  business. 

AAA 
SELLING  CAVALCADE 

ANY  customer  who  wants  to  know  what  "Cavalcade"  is 
about  has  to  buy  a  seat  and  look  at  It.  The  most  inter- 
esting aspect  of  the  showmanship  with  which  it  is  pre- 
sented In  New  York  is  the  careful  avoidance  of  anything  In 
advertising  or  lobby  display  which  is  calculated  to  permit  the 
potential  consumer  to  make  up  his  mind  in  advance.  This  Is 
all  very  well,  for  assuredly  there  is  not  one  still,  not  one  line  or 
other  summarization  which  could  adequately  present  a  notion 
of  what  the  picture  has  to  offer.  Superlatives  are  no  good  and 
specific  facts  are  Inadequate.  Its  triumph  is  In  the  manner  of 
the  telling  and  the  manner  can  be  conveyed  only  by  itself. 
Which  brings  us  to  the  generalization  that  pictures  which  have 
little  seem  to  depend,  somewhat  fallaciously,  on  promising 
much,  whereas  the  picture  which  has  much  prospers  by  no 
promises.  And  that  seems  to  boil  down  to  the  strange  and  old- 
fashioned  notion  that  merit  will  of  itself  prevail.  That  idea  has 
enough  of  rarity  and  novelty  to  be  showmanship — especially 
on  Broadway. 

AAA 

The  daily  press  is  agog  over  an  amnesia  victim  who  does  not 
know  "where  he  has  been  or  what  he  has  been  doing  for  the 
last  twenty  years."  That  suggests  that  like  as  not  he  has  been 
a  supervisor  In  Hollywood. 

AAA 

JUST  when  we  were  beginning  to  think  we  had  the  editorial 
policy  of  Motion  Picture  Herald  all  tuned  up  and  under 
control,  comes  a  column  of  copy  from  our  rambler,  Mr. 
J.  C.  Jenkins,  yearning  for  the  spring  and  seriously  advocating 
the  "Shannon  spinner"  for  bass.  Now  the  policy  of  this  paper, 
once  and  for  all,  demands  a  bucktall  fly  with  a  "pork  rind  min- 
now" except  where  recourse  must  be  taken  to  live  frogs.  This 
Is  positively  final. 

AAA 

England's  queen  was  to  see  a  talking  picture  for  the  first  time 
this  week.  Any  time  now  she  may  order  a  new  hat.  The  British 
Empire,  stable,  conservative,  is  still  safe. 

AAA 

CONSIDERATION  of  some  of  the  curbstone  panaceas  for 
motion  picture  ills  brings  to  mind  one  of  the  best  Abra- 
ham Lincoln  parables  bearing  on  the  subject  of  per- 
spective. A  hardy  pioneer  of  the  Illinois  bottomlands,  famous 
for  his  marksmanship,  stood  firing  futllely  Into  the  top  of  a  tall 
butternut.  Nothing  came  down.  After  the  third  shot  his  son 
standing  by  remarked:  "Hell,  paw,  that  ain't  no  squirrel;  hits  a 
louse  In  your  eyebrow." 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY.  Edifor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909;  The  Film 
Index,  founded  1906.  Published  _  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-in-Chief 
and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office,  407  South  Dearborn 
street,  Edwin  S.  Clifford,  manager;  Hollywood  office.  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  4!  Redhill  Drive,  Edgware,  London,  England, 
W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  19,  Rue  de  la  Cour-des-Noues,  Paris  20e, 
France,  Pierre  Autr6,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1933  by  Quigley  Publishing  Company.  All  correspondence  should  be  addressed  to  the  New 
York  Office.  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other 
(puigley  Publications:  Motion  Picture  Daily,  The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  the  Chicagoan. 


J: 


707-4-  N.  CLARK  STnetT 

Tdephai»!--Rager>  Park  103B 

Here's  a  Saggestion  Which  Perhaps 
You've  Never  Thought  of  .  .  . 

WHY  NOT  TREAT 
SOMEPERSON  LESS 
FORTUNATE  THAN 
YOURSELF  TO  A 
MOViE  T^NiTE! 

Sttst  ^mik  for  &  moment  .  .  .  refiect  » 
Ml  .  .  .  i&n^l  th^re  someooo  in  yoor  hn- 
mfe^ie  famSy  or  circle  of  fitemisi  ... 

tttaybe  some  oeagfcibw  of  youra  .  .  . 
•w&o,  thru  dn-cumitesicea  beyond  cootrol, 
fei«.  not  been  able  to  afford  m  movie  in 
nxemy  mcmthM?  Somftone  out  of  work 
,  ,  .  acmeone  vrho  ita  ^ood  Htoca  was 
«rt|e©t  mo^a  fsa  ,  , .  -wlio  iiats  not  JfarOletS 

a  mowB  or  liad  ais  horiest-Jo-gm)dne*s 
iatigh  for  R  Itmg,  koig  tbis^ 

Wou!&»*t  jrc^  get  a  biy  fcisJc  oot  <rf 
ir^iiing  soiJie*2ae  iiko  thai?  Of  eoairae 
you  woufd  I  It  xmghi  be  iust  a  smaB  thixtg 
to  you  but  it  wiald  a  'great  deal  to 

soxneone  «fho  liasss*t  bad  mticb  to  che«r 
.  About.  Make  smite  sad  heart  bappy! 
Treat  »»m«otte  to  a  movie  tonite!  You'U 
«3joy  the  sbow  Swke  as  mucb  yoorseif, 
fcoowiog  tliat  yoa  have  |iwt  a  ray  of  san- 
in  some  otiier  persfflo"*  life! 

W^e         _Care  What ^ ^i^^  Take _T hem 

go^  .  ..  ■.  BbI  _Ssigg-es?        Adelphi  Bf- 

cktise  Yoa  dm  Treat  Someone  on  the 

DWerenff^ '  Tou  Sm?e  at  Our  Lower 

Admission  heices! 

Aad  h«re*s  aisotfaer  suggestson!  Adopt 
a  "MOVIE  KIDDIE*'!  Some  tot  wbose 
dad  hm  been  out  of  vfork  <  .  .  a  movie- 
loviag  kid  wJbo  taas'l  uttend  show  im~ 
less  siom&  Good  Sam&rit&a  tr^ts  him. 
Sisdi  a  srtmagsler  in  widb  drcums^ces 
wcfuld  hSkVH  a  warao  ^pot  ni  his  hewi  for 
yo«  !Eor«!V«9raa*m^  if  fcm  seat  Mm  aioag 
to  A  i^!»e^^i  Ei^fiecmHy  to  tite  AdelpM's 
s^^^MMi^fl?-^felsti»««»  oa..S»*swd8iy  ,  .| 
t«rnaons  wKen  we  have  «Ex£ra  thriEs  for 
tiny  folk!  It's  ooiy  IQc  for  kiddie*  up  ta 
12  years,  Wfeat  better  iise  could  you 
make  of  ft  dime? 

Don't  forget,  movies  are  a  tcmic  to  the 
soul.  Tbink  a  while  .  .  .  ^t  bow  would 
YOU  feel  if  YOU  couWt  afford  a  movie? 
Call  up  some  tot  or  ^rown-up  right  oow. 
Arrange  to  take  thsm  to  the  Addlpfai  to* 
Bite— -or  any  other  time.  We  sincerely 
believe  that,  ooce  you  try  it,  you  will  de- 
rive so  madh  satisfaction  you  will  want  to 
repeat  that  ple%su3^e  again  and  a^rain  M  ! 


•     TODAY  and  FRIDAY  • 

Wxnscr  Bfueter       MIHam  J^^r^an       John  Boie« 
Beryl  Mercer       HaliiweD  Hobbei 

"SIX  HOURS  TO  LIVE" 

AjLSO  Tranh  McHojSh  Ctramsir,  *^tt»  "Eni  Back  Soimc" 
--*Patlie  News— Soswdl  filers  in  Screen  8o»jpi— and  Natre 


•      SAT.— 1  DAY  ONLY  • 

Cbu.  FarreU  Joan  Bennett  Ralph  Bellanoy 
Eagene  Pallette     Irving  Ptchel     Mrnna  Gomb<^ 

"WILD  GIRL'' 

Sfz*«d  o*  Brel  Eart&s  fa-mom  boete.  'aalomp  /nfw't  Kt9»" 
Sweet  romaaco  of  the  CJaiifornia  redwoods  ...  a 
J)lctt)fe  thD  Sf»an9;*f«m*Bt  waxy   cbUd  anil 

grownup  t6  be  sure  smS  seo; 

AJUSG  Cftaw.  Cba^0a,  earp"— Psraanoont  Kew9— 
Sport  Heedf  M£h  ToS  $iSuiiMR^-«Dd  Radio  Art  wJtJi  tiate 
Smith,  ^tmmSi  Slatem,  AIh;  JLffroao, 

Ma^^  <my~-0mth  S,  -ICKE  omil,  HORSE" 


•    SUNDAY  and  MONDAY  • 

WILL  ROGERS 

Marias  Nix<m         Dick  Powell 

"TOO  BUSY  TO  WORK" 

Al£0  Betty  BuKt^n  "Rerchoo"— Fos  Morietone  News— 
Sabft  Katofl  Comedy  la  TedbnJcrfor— Stfngijie  ftaatn  OrgAz^«KQ« 
and  Screen  Souvanir  {Brrfin,  iSIJ—Presidimt  Taff— IJofnJ 
SKarrfm&ro— Miisc  Under— Gisb), 


•      TUES.   &    WED.  • 

ba^Itore  "Bill  of  Divorcenent" 

Also  Ntrws— Carttwe — Ctsrarfy— Travel  Talfe— 
£  §ia^  Carpet  Ke^ 

^nm^  jUfWest  Admissions  in  Town!  * 


A 


15c 


Daily  Irom  3  R  M.  to  6^  p.  m, 
Sundays  ana  Hc^tdaya  from  1J3Q 
to  3  P.  M.  t^^fter— 


20c 


lN  idea  of  both  promotional  and  institutional  value 
for  many  neighborhood  theatres  has  been  successfully  put 
to  work  by  Mr.  Ludwig  Sussman  of  the  Adelphi  Theatre  in 
the  Rogers  Park  section  of  Chicago.  A  portion  of  Mr.  Suss- 
man's  advertising  in  The  Howard  News,  a  suburban  paper, 
reproduced  here,  sets  forth  his  interesting  appeal. 

Mr,  Sussman  personally  has  applied  his  theories  regarding 
the  theatre  as  an  institution  to  the  immediate  problems  of 
his  neighbors.  Not  the  least  of  the  results  was  the  substan- 
tial check  turned  over  to  the  local  unemployment  relief 
organization  a  month  or  so  ago  as  a  direct  outcome  of  his 
cooperation. 

Incidentally,  the  Adelphi  was  one  of  the  first  theatres  to  win 
the  Award  of  Merit,  presented  by  the  Herald  several  years 
ago  for  noteworthy  sound  reproduction. 


February    4,  1933 


MOTION    PICTURE  HERALD 


9 


EXHIBITORS  TO  GET  REGULAR  SUPPLY 


OF  PARAMOUNT  AND  RKO  PICTURES 


The  News 
This  IVeek 


Producing  and  distributing  subsidiary  or- 
ganizations of  Parannount-Publix  Cor- 
poration and  Radio-Keith-Orpheum 
Corporation  not  affected  by  receiver- 
ship actions  taken  against  the  com- 
panies 

Exhibitor  should  be  prepared  to  present 
logical  argument  when  new  admission 
taxes  are  in  offing,  enacted  by  hard- 
pressed  legislators 

Should  be  a  matter  of  much  satisfac- 
tion to  the  industry  at  large  that 
receiverships  have  been  entered  into 
because  they  insure  from  this  point 
on  an  early  return  to  stable  and  con- 
structive operation,  says  Martin  Quig- 
ley  in  article.  Industry  Reconstruction 

A  Gallant  Figure  Passes — Lewis  J.  Selz- 
nick — by  Terry  Ramsaye 

Analysis  of  box  office  champions  indi- 
cates that  unsophisticated  pictures 
pay  best;  80  per  cent  of  "champions" 
of  last  year  also  endorsed  by  national 
previewing  groups 

Flexible  admission  policy  is  seen  as  likely 
to  bring  about  new  release  system 
among  producer-distributors 

Leo  Meehan  discusses  latest  output  of 
the  Hollywood  studios 

Warner  special  train  to  travel  from 
Coast  studio  to  Roosevelt  inaugural 
at  Washington  to  boost  film,  "42nd 
Street" 

News  Briefs 

Allied  expected  to  recommend  approval 
of  proposed  standard  exhibition  con- 
tract, but  will  probably  continue  to 
press  for  federal  legislation 

Carl  Laemmle  urges  that  admission 
prices  be  retained  at  higher  levels, 
seeing  only  danger  in  reductions  at 
this  time 

FEATURES 

Editorial 

The  Camera  Reports 

Asides  and  Interludes 

J.  C.  Jenkins  —  His  Colyum 

DEPARTMENTS 

Box  Office  Receipts 
Showmen's  Reviews 
Managers  Round  Table 
Short  Features 
Meetings 
Technological 
Chicago 

The  Release  Chart 

What  the  Picture  Did  for  Me 

Classified  Advertising 


Page  9 


Page  10 


Page  I  I 
Page  12 

Page  14 

Page  22 
Page  27 


Page  34 
Page  34 


Page  I  I 


Page  49 


Page  7 
Page  19 
Page  18 
Page  50 


Page  40 
Page  38 
Page  55 
Page  46 
Page  36 
Page  48 
Page  46 
Page  68 
Page  51 
Page  74 


Adolph  Zukor  and  Charles  D.  Hilles  Are  Appointed 
Temporary  Co-Receivers  in  Equity  for  Paramount 
Publix  Corporation,  Irving  Trust  Company  for 
Publix  Enterprises,  RKO  and  Orpheum  Circuit 

The  Varamount  Publix  Corporation  and  Kadio-Keith-Orpheiim  Corporation,  holding 
companies,  and  their  theatre  subsidiaries  have  gone  into  receiverships.  These  are  the  cul- 
minal  consequences  of  a  chain  of  events  and  causations  that  are  now  old  stories  of  the 
tedious  depression  era.  They  have  been  foreseen,  forecast  and  discounted  amply.  As  has  been 
pointed  out  in  the  pages  of  Motion  Picture  Herald  through  this  period,  these  movements 
crystallizing  in  the  legal  formalities  of  the  week,  constitute  merely  the  record  and  the 
booking.  The  events  all  happened  long  before.  The  detailed  accounts,  herewith,  will 
make  it  apparent  that  the  receiverships  in  question  are  more  the  concern  of  investors 
and  creditors  than  of  exhibitors  in  quest  of  product.  The  real  estate  is,  as  we  have  long 
known,  in  trouble.  The  moving  part  of  the  motion  picture  indtistry  is  still  in  motion. 

—TERRY  RAMSAYE 


PARAMOUNT  PUBLIX 


Adolph  Zukor,  president  of  the  corporation, 
and  Charles  D.  Hilles,  national  Republican 
committee  member,  were  appointed  last  Thurs- 
day temporary  co-receivers  in  equity  for  the 
Paramount  Publix  Corporation.  At  the  same 
time.  Federal  Judge  William  Bondy,  of  United 
States  district  court  in  New  York,  appointed 
Irving  Trust  Company  receiver  for  Publix  En- 
terprises, Inc.,  which  filed  a  voluntary  bank- 
ruptcy petition,  listing  assets  at  $23,864,076 
and  liabilities  at  $41,214,407.  This  corporation, 
a  subsidiary  of  Paramount,  is  the  holding 
company  for  a  nationwide  circuit  of  theatres. 

George  Topliff  was  designated  Wednesday 
by  Irving  Trust  Company  as  its  representative 
in  charge  of  the  Publix  receivership,  directing 
future  operations  of  the  corporation. 

The  Board  of  directors  of  Paramount 
authorized  the  following  statement : 

"At  a  meeting  held  today  (January  26)  it  was 
decided  that,  in  view  of  the  corporation's  inability  to 
meet  obligations  presently  outstanding  and  others 
shortly  to  mature,  the  interests  of  the  creditors  and 
security  holders  would  best  be  served  by  the  appoint- 
ment of  a  receiver  in  equity.  Messrs.  Charles  D. 
Hilles  and  Adolph  Zukor  have  accordingly  been 
appointed  receivers  by  Judge  Bondy,  United  States 
district  judge  in  the  federal  court  of  the  southern 
district  of  New  York.  The  corporation  is  not 
insolvent  and  intends  to  contest  the  involuntary 
petition  in  bankruptcy  which  has  been  filed  against  it. 

"As  a  result  of  the  unprecedented  length  and 
severity  of  the  depression,  both  the  domestic  and 
foreign  receipts  of  the  corporation  and  its  sub- 
sidiaries have  been  continually  and  increasingly 
diminishing.  In  the  case  of  foreign  receipts,  the 
corporation  has  also  been  faced  with  heavy  and 
unavoidable  losses  due  to  the  depreciation  of  foreign 
currencies. 

"Since  the  decline  in  gross  receipts  first  manifested 
itself,  the  board  of  directors  and  management  of  the 
corporation  has  instituted  a  policy  of  drastic  retrench- 
ment and  curtailment  in  controllable  expenditures 
and  has  efTected  substantial  economies  of  operation. 
The  production  cost  of  pictures  has  been  lowered, 
salaries  have  been  materially  reduced  and  the  per- 
sonnel has  been  considerably  decreased. 

"The  corporation  has  earnestly  striven  to  obtain 
voluntary  adjustments  of  rentals  and  other  fixed 
charges  and  has  taken  advantage  of  every  available 
means  in  attempting  to  maintain  a  ratio  between 
fixed  charges  and  receipts  approximating  that  which 
existed  in  recent  and  more  prosperous  years  of  the 
company's  history.  Constructive  and  helpful  though 
these  efforts  have  been,  they  have  been  precluded 
from  attaining  their  ultimate  end  by  the  prolonga- 
tion and  acuteness  of  the  depression. 

"In  addition  to  the  appointment  of  receivers  of 
Paramount  Publix  Corporation,  Irving  Trust  Company 
has  been  appointed  receiver  of  Publix  Enterprises. 
Inc.,  one  of  the  corporation's  theatre-holding  sub- 
sidiaries. 

"Neither  of  these  receiverships  in  any  wise  affects 
the  subsidiaries— Paramount  Productions,  Inc.,  Para- 
(Continued  on  page  30) 


RADIO-KEITH-ORPHEUM 


Radio-Keith-Orpheum  Corporation  last  week 
consented  to  the  appointment  of  a  receiver  in 
equity.  Judge  William  Bondy,  of  United  States 
district  court  in  New  York,  appointed  the  Irv- 
ing Trust  Company,  which  was  also  named  re- 
ceiver in  bankruptcy  for  the  Orpheum  Circuit, 
an  RKO  subsidiary. 

Following  an  executive  session  in  Judge 
Bondy's  chambers  in  the  Woolworth  Building, 
Merlin  Hall  Aylesworth,  president  of  RKO, 
made  the  following  statement: 

"The  company  is  unable  to  obtain  cash  necessary 
to  provide  for  its  presently  maturing  obligations  and 
for  other  necessary  requirements  during  the  year,  and 
the  directors  have  reluctantly  reached  the  conclusion 
that  a  continuation  of  operations  without  a  substantial 
overhauling,  of  the  burdensome  rental  and  fixed  charge 
requirements  of  certain  of  the  company's  theatre- 
owning  subsidiaries  and  extension  of  presently  ma- 
turing debts  of  the  company  could  serve  no  useful 
purpose,  but  would  serve  merely  to  diminish  further 
the  company's  assets  without  benefit  to  any  one  in- 
terested in  the  company.  There  was  accordingly  no 
alternative  but  to  consent  to  the  appointment  of  re- 
ceivers so  that  the  property  can  be  administered  under 
the  jurisdiction  of  the  court  for  the  benefit  of  all 
interested  parties  until  conditions  improve  sufficiently 
to  permit  a  satisfactory  reorganization. 

"Negotiations  are  under  way  with  landlords  and 
mortgagees  for  readjustment  of  rentals  and  fixed 
charge  requirements  to  a  basis  consistent  with  present 
business  levels,  and  I  anticipate  that  through  such 
readjustments  the  business  can  ultimately  be  placed 
on  a  sound  and  profitable  basis." 

Charges  Default  of  Bonds 

The  receivership  for  RKO,  which  listed  as- 
sets of  $104,000,000,  was  based  on  a  petition 
filed  on  January  23  by  Alfred  West,  holder  of 
$5,000  of  the  corporation's  six  per  cent  gold 
notes.  The  complainant  asserted  that  the  cor- 
poration defaulted  on  $731,500  in  bonds  due 
January  1,  1933,  and,  while  solvent,  lacked 
liquid  assets  with  which  to  meet  future  obliga- 
tions. 

Radio-Keith-Orpheum,  in  which  Rockefeller 
interests  are  important  stockholders,  is  con- 
trolled by  Radio  Corporation  of  America,  which 
holds  about  59  per  cent  of  the  common  stock. 
RCA  also  operates  National  Broadcasting, 
RCA  Victor,  RCA  Photophone  and  RCA  Com- 
munications. 

Subsidiaries  of  RKO  are  the  B.  F.  Keith 
Corporation,  Greater  New  York  Vaudeville 
Theatres  Corporation,  the  former  B.  F.  Keith- 
Albee  Exchange,  Orpheum  Circuit,  Inc.,  F.  F. 
Proctor  Theatres,  RKO  Radio  Pictures,  Inc., - 
RKO  Studios,  Inc.,  RKO  Distributing  Corpo- 

(Continued  on  page  26) 


10 


ADMISSION 


In  all  but  a  handful  of  the  largest  cities 
in  the  United  States  today  there  is  no  drama 
regularly  available  to  the  people  except 
through  the  motion  picture  theatres.  Exten- 
sive travel  is  not  possible  for  most  people, 
except  through  the  motion  picture.  Current 
literature,  new  styles,  new  inventions,  mod- 
ern ideas  in  improved  homes  and  .furnish- 
ings are  brought  into  every  community 
graphically  and  continuously  by  the  motion 
picture  industry.  It  is  the  only  inexpensive, 
wholesome  group  entertainment,  relaxation 
and  recreation  continuously  available  to  a 
large  part  of  the  population  of  this  country. 
Particularly  during  the  current  unrest  and 
distress  it  is  important  that  these  people 
have  some  place  within  their  means  where 
they  can  occasionally  procure  a  little  happi- 
ness and  relief  from  their  personal  troubles. 

An  erroneous  impression  of  the  industry  and 
of  motion  picture  theatre  operation  is  often 
arrived  at  by  merely  attending  a  large  deluxe 
theatre  in  a  metropolitan  center  at  the  main 
evening  performance.  The  large  audience, 
luxurious  appointments,  smooth  performance, 
inconspicuous,  well  trained  house  staff,  leave 
an  impression  of  magnificence  and  wealth 
likely  to  cover  the  whole  industry.  The  patron 
little  realizes  the  huge  obligations  and  risks 
assumed  by  the  owners  in  building  such  a  pal- 
ace, the  large  operating  expenses  of  such  a 
place,  which  frequently  are  not  covered  by  the 
fluctuating  receipts,  the  very  few  cities  of  suffi- 
ciently large  population  to  make  such  show 
places  possible,  the  very  large  share  of  the 
production  cost  of  pictures  that  must  be  as- 
sumed by  these  few  big  theatres,  and  that  the 
average  theatre  of  the  19,311  theatre  accounts 
throughout  the  country  is  of  an  entirely  differ- 
ent type. 

75%  of  Business  in  One  Hour 

Nor  is  it  generally  appreciated  that  instead 
of  doing  a  steady  business  all  day  long,  75  per 
cent  of  the  business  of  the  average  motion  pic- 
ture theatre  is  done  in  one  hour  out  of  twenty- 
four,  usually  from  7:30  to  8:30  p.  m.  The 
theatre-going  public  desires  to  attend  the  show 
at  this  time  and  must  be  accommodated,  though 
the  same  show  at  cheaper  admissions  is  usually 
given  at  other  hours.  But  the  operating  ex- 
pense goes  on  for  the  whole  twenty-four  hours, 
nor  can  the  theatre  be  converted  to  other  uses 
the  rest  of  the  time. 

Let  us  examine  this  average  motion  picture 
theatre  a  little  closely  to  get  a  true  and  clear 
picture  of  the  industry  as  a  whole.  On  the  19,- 
311  motion  picture  theatre  accounts  in  the  United 
States,  from  the  smallest  seating  about  100  to 
the  largest  seating  6,000,  the  average  seating' 
capacity  is  572.  The  average  admission  charge, 
while  subject  to  constant  changes  due  to  com- 
petition for  business  and  market  conditions  for 
motion  picture  entertainment,  is  about  20  cents. 
All  of  the  money  and  income  to  support  this 
far-flung  and  intricate  industry  is  derived  from 
theatre  admissions.  There  are  few  if  any  by- 
products ;  the  sole  source  of  revenue  is  the 
box-office  at  the  theatre. 

How  does  the  average  theatre  spend  your 
dime  after  you  exchange  it  for  a  ticket  at  the 
box  office?  Realizing  the  wide  variation  in  this 
between  the  different  types  of  theatres,  between 
successful  and  unsuccessful  theatres,  between 


MOTION    PICTURE  HERALD 

TAXES  AND 

Exhibitors  Should  Be  Prepared 
to  Present  a  Logical  Argument 
Against  Local  Levies  on  Tickets 

by  JAMES  P.  CUNNINGHAM 


ANTI-TAX  ACTION 
URGED  IMMEDIATELY 

Admission  taxation  has  an  import- 
ant economic  relation  to  motion  pic- 
ture theatre  operation.  Legislators, 
generally,  and  not  a  few  exhibitors, 
too,  labor  under  misapprehensions 
concerning  the  true  meaning  of  ticket 
taxes. 

Forty-two  of  the  forty-eight  state 
legislative  governments  are  currently 
meeting.  Unbalanced  budgets  make 
increased  taxes  the  subject  of  neiv 
legislation.  Some  15,000  theatre  own- 
ers and  managers  throughout  the  na- 
tion are  nearing  the  zero  hour  of  a 
vigorous  campaign  to  defend  their 
properties  against  tax  discrimination 
and  its  subsequent  effects. 

The  presentation  of  a  true  picture 
of  the  theatre's  economic  structure 
and  modus  operandi  is  believed  to  be 
an  important  means  of  accomplishing 
the  end  in  the  forthcoming  tax  battle. 
Concerted  action  is  more  necessary 
than  ever  before. 


competent  and  incompetent  management,  costs 
on  a  wide  variety  of  theatres  were  examined 
and  averaged  to  show  who  gets  the  box  office 
dime  of  the  average  theatre.  Every  dime  that 
comes  in  at  the  box  office  of  this  average  the- 
atre is  now  distributed  as  follows : 


Rent  and  taxes  on  real  estate   1  l/2c 

Payroll    2  2/5c 

Film  rental    2  l/2c 

Advertising    4/5c 

Depreciation  and  maintenance   l/2c 

Electricity  and  heating   l/2c 

Taxes    3/lOc 

Insurance    l/5c 

Other  expenses   (Misc.)   4/5c 

Interest  and  profit   l/2c 


Total    10c 


It  is  interesting  to  note  the  relatively  large 
share  of  the  gross  receipts  which  the  motion 
picture  theatre  as  a  retail  establishment  must 
spend  in  the  same  community  or  town  in  which 
it  is  located.  Other  retail  stores  and  shops 
almost  invariably  turn  over  two  or  three  times 
as  great  a  share  of  their  retail  sale  price  to  the 
wholesaler  for  the  merchandise  which  they 
vend.  The  motion  picture  theatre,  selling  largely 
a  service  to  the  community,  benefits  greatly  the 
business  life  of  the  community  because  of  this 
fact. 

The  share  of  the  box-office  receipts  that  goes 
for  film  rental  provides  the  entertainment  for 
which  the  patron  pays  admission.  A  complete 
two-hour  show  arrives  at  the  theatre  in  a  two- 
foot  case  of  film.  To  deliver  this  at  a  certain 
time  to  the  theatre  for  use  on  the  advertised 
dates  requires  weeks  and  months  of  planning 


February    4,  1933 

BOX-OFFICE 


and  intense  activities  on  the  part  of  the  pro- 
ducers (manufacturers)  and  the  distributors 
(wholesalers),  a  smooth  working  and  exten- 
sive organization  to  arrange  bookings  and  de- 
liveries in  an  orderly  sequence,  great  studios 
(factories)  and  a  combing  of  the  whole  world 
for  materials  (stories,  stars,  actors,  artists, 
talent,  etc.)  from  which  modern  motion  pic- 
tures can  be  fabricated.  Deliveries  of  the  fin- 
ished product  are  made  with  such  regularity 
and  precision  that  little  thought  is  given  to  the 
unseen  efforts  and  organizations  that  provide 
this  steady  stream  of  the  best  in  dramatic  en- 
tertainment to  the  community  theatre  in  even 
the  smallest  and  most  remote  country  town, 
as  well  as  the  largest  city. 

Each  motion  picture  is  an  original  and  unique 
dramatic  composition  and  is  copyrighted  as 
such,  just  as  plays,  music  and  literature  are 
covered  by  copyright.  This  creates  a  lawful 
monopoly  in  the  completed  picture  by  the  owner 
and  producer ;  public  performances  cannot  be 
given  without  a  license  or  express  permission. 
The  sale  of  such  licenses  is  the  only  possible 
way  the  producer  can  get  back  his  production 
cost.  With  each  license  granted,  the  distribu- 
tor loans  a  positive  print  of  film  for  use  by  the 
theatre  in  projecting  the  picture  on  the  screen; 
hence  the  license  fee  is  commonly  known  as 
film  rental. 

No  one  theatre  can  possibly  pay  more  than 
a  very  small  fraction  of  the  production  cost 
of  a  modern  motion  picture.  The  producer 
must  sell  a  large  number  of  limited  licenses 
for  exhibition  under  his  copyright  to  various 
theatres.  Theatres  in  direct  competition  for 
the  same  patronage  will  rarely  exhibit  the 
same  picture  on  or  near  the  same  dates ;  the 
limited  license  to  exhibit  purchased  by  the  the- 
atre owner  is  almost  invariably  exclusive  for 
a  definite  period  of  time. 

Unlike  the  former  "legitimate"  theatre,  the 
motion  picture  theatres  cannot  operate  as  dis- 
tinctive, separate  units.  It  is  not  possible  for 
them  to  employ  talent,  build  scenery  and  pro- 
duce their  own  screen  entertainment.  To  pro- 
duce the  modern  type  of  feature  picture  re- 
quires a  manufacturing  plant  (studio)  of  con- 
siderable magnitude,  a  large  staff  of  experi- 
enced people  and  the  risking  of  a  very  large 
sum  of  money,  which  the  theatre  owner  can- 
not and  will  not  assume  or  undertalce.  Nor 
is  it  possible  to  provide  production  facilities 
for  a  limited  area  (town,  city  or  state)  ;  to 
meet  production  costs  the  wholesale  market 
must  be  national  or  international. 

Must  Operate  Continuously 

Also,  unlike  the  legitimate  theatre,  with  its 
higher  admission  charges,  the  motion  picture 
theatre,  to  provide  low  priced  quality  enter- 
tainment, must  operate  continuously.  The  av- 
erage theatre  owner  will  not  and  can  not  open 
his  theatre  only  when  a  show  comes  along 
that  he  likes  and  can  get  or  that  he  is  certain 
will  be  profitable.  He  insists  on  operating 
every  day  in  the  week,  or  at  least  regularly 
on  certain  days  of  the  week.  To  make  such 
an  operating  policy  possible,  he  must  be  as- 
sured of  a  continuous  stream  of  suitable  screen 
attractions,  which  he  arranges  for  some  time 
in  advance  by  license  agreements  for  future 
delivery  with  the  distributor  (wholesaler).  If 
there  is  a  rival  theatre  in  competition  for  the 
(Continued  on  papc  21) 


February    4,  1933 


MOTION    PICTURE  HERALD 


Allied  Expected 
To  Approve  Pact 

Formal  announcement  of  the  results  of 
the  action  taken  by  Allied  States  Associa- 
tion directors  in  New  York  last  week  will 
be  made  soon  by  Abram  F.  Myers,  chair- 
man of  the  board,  from  Allied  headquarters 
in  Washington. 

With  a  majority  of  the  directors  known 
to  be  in  favor  of  the  new  standard  contract, 
it  is  understood  certain  that  Allied  will 
recommend  its  acceptance  in  preference  to 
individual  company  contracts. 

It  is  also  understood,  however,  that  they 
will  not  approve  the  national  appeals  board 
in  its  proposed  form,  and  that  Allied  will 
continue  to  pursue  its  program  for  federal 
legislation.  Passage  of  the  Brookhart  Bill 
would  mean  advantages  for  exhibitors  in  the 
matter  of  block  booking  and  cancellations 
not  offered  by  the  new  uniform  contract. 
Allied  claims.  Allied  recommends  to  its 
members  that  they  accept  the  new  pact  as 
an  improvement  while  they  continue  to 
work  for  the  passage  of  the  Brookhart  Bill 
and  other  legislative  matters. 

Herman  Blum  of  Baltimore  was  re- 
elected treasurer,  following  an  earlier  re- 
fusal to  accept  the  office. 


Bankruptcy  Bill 
Passed  by  House 

The  House  of  Representatives  in  Wash- 
ington this  week  passed,  by  a  vote  of  201 
to  43,  a  bill  offering  bankruptcy  relief  to 
individuals  and  corporations.  The  measure 
will  now  go  to  the  Senate  for  consideration. 
The  legislation,  designed  to  relieve  debtors 
who  may  be  able  eventually  to  "pay  out" 
and  avoid  the  waste  of  liquidation  through 
bankruptcy  proceedings,  bore  two  major 
amendments  when  the  House  passed  it. 

One  amendment  extends  the  provisions  of 
the  measure  to  bankruptcy  cases  pending 
at  the  time  it  takes  effect,  while  another 
provides  that  in  the  instance  of  the  United 
States  being  a  party  to  the  case,  the  secre- 
tary of  the  treasury  may  approve  a  reorgan- 
ization plan. 

The  measure  primarily  permits  of  an  ex- 
tension of  personal  indebtedness  and  the  re- 
organization of  corporations.  Though  in- 
tended fundamentally  for  the  relief  of  rail- 
roads, it  may  also  be  of  benefit  to  motion 
picture  companies. 


Mortgage  Moratorium 
Seen  as  Film  Aid 

Exhibitors  in  the  United  States  and  Can- 
ada farm  territories  are  expected  to  benefit 
by  the  action  of  Prudential  Insurance  and 
Mutual  Benefit  Life,  both  of  which  this 
week  followed  the  lead  of  New  York  Life 
Insurance  Company  in  announcing  a  mora- 
torium on  mortgage  foreclosures. 

Industry  representatives  are  reported  as 
regarding  the  move  as  one  which  will  im- 
prove the  general  situation  in  that  a  freer 
circulation  of  money  in  the  affected  areas 
will  result,  with  a  consequent  benefit  to  the- 
atre attendance. 


INDUSTRY 
RECONSTRUCTION 

By  MARTIN  QUIGLEY 

Court  actions,  which  have  affected  important  interests  in  the  motion  picture 
industry,  are  susceptible  to  only  one  correct  interpretation;  namely,  that  ambitious 
commitments  of  various  kinds  entered  into  during  the  inflation  brought  about  condi- 
tions which  necessitated  radical  treatment.    The  treatment  has  been  applied. 

It  has  long  been  a  matter  of  common  knowledge  that  various  units  in  the  industry 
have  been  facing  a  trying  situation.  The  prolongation  of  the  depresison  has,  of  course, 
Intensified  the  difficulties,  but  it  Is  now  clear  that  nothing  short  of  indefinite  continu- 
ance of  the  boom  days  would  have  rendered  safe  and  secure  various  of  the  structures 
that  were  set  up. 

It  should  be  a  matter  of  much  satisfaction  to  the  industry  at  large  that  these  court 
actions  have  been  entered  into  because  they  insure  from  this  point  on  an  early  return 
to  stable  and  constructive  operation. 

AAA 

Out  of  these  developments  there  again  looms  the  shadow  of  the  havoc  which  was 
brought  to  the  motion  picture  industry  through  frenzied  expansions  in  the  theatre  field. 
It  is  an  interesting  fact,  attesting  to  the  profitableness  of  the  business  of  motion  pictures, 
that  had  the  film  companies  avoided  penetration  into  the  theatre  field  the  Industry 
today  would  be  standing  before  the  commercial  world  as  virtually  a  depression-proof 
business.  Flexibility  of  production  and  distribution  are  such  that  distress  might  easily 
have  been  avoided.  In  the  theatre  field,  instead  of  having  a  few  units  carrying  a  great 
number  of  losing  theatre  properties  these  responsibilities  would  have  been  divided 
among  a  large  number  of  individual  operators  who  would  have  found  it  relatively  easy 
to  have  obtained  adequate  financial  support  to  carry  them  through  the  emergency. 
The  indisputable  advantages  of  individual  owner  operation  would  have  been  a  salvation. 

Recent  experiences  have  been  such  that  If  their  lessons  are  correctly  learned  the 
business  of  motion  pictures  will  be  returned  to  a  plane  of  profitable  operation  that 
will  soon  re-establish  It  in  all  of  its  departments. 

AAA 


Exhibitors  need  not  be,  and  should  not  be,  either  alarmed  or  distressed  over  recent 
developments.  The  industry  is  by  no  means  tottering;  actually  it  continues  rooted 
deep  in  the  firm  ground  of  public  interest  and  approval.  There  will  be  no  suspension 
or  curtailment  in  the  normal  processes  of  production  and  distribution.  Product — and 
better  product — will  continue  to  issue  from  the  studios  and  will  be  supplied  regularly  to 
the  screens  of  the  world. 

The  industry  is  now  soberly  retracing  its  steps  from  the  mad  days  of  the  infla- 
tionary period.  The  developments  of  this  week  are  long  strides  back  to  its  old  enviable 
position  in  which  the  eyes  of  the  world  were  turned  upon  it  as  a  business  of  almost 
limitless  possibilities. 

There  is  need  only  of  tourage  and  character. 


12 


MOTION    PICTURE  HERALD 


February    4,     193  3" 


^  gallant  figure  passes — 

LEWIS  J.  SELZNICK 


by  TERRY  RAMSAYE 

in  the  two  swift  panoramic  years  since 
I  came  out  of  the  maelstrom  of  picture 
making  to  sit  looking  upon  this  romantic 
caravanserai  of  the  screen  in  the  editor- 
ship of  Motion  Picture  Herald,  I  have  had 
to  put  pen  to  the  recording  of  the  passing 
of  a  notable  succession  of  the  great  begin- 
ners and  adventurers  of  the  motion  picture 
— Edison,  Eastman,  Kleine,  Kennedy — 
vital  figures,  all  of  them,  makers  and 
founders  of  film  tradition — all  of  them 
friends,  friends  so  close  that  it  has  been 
an  effort  to  hold  them  and  their  memories 
off  at  the  arms  length  of  the  writer  and 
commentator  so  as  to  deal  with  them  in 
terms  of  faci-  rather  than  feeling.  And 
now  again,  there  is  a  choke  in  the  throat 
as  I  turn  again  to  my  desk  to  write  down 
another  ,  name  in  the  roster  of  those  who 
are  gone — Lewis  J.  Selznick,  a  friend,  too, 
and  a  gallant  figure  for  screen  history. 

Like  the  rapid  overlapping  of  a  suc- 
cession of  screen  dissolves  recollections 
come  from  contacts  and  adventures  with 
"L.J.",  the  most  adventuresome,  the  most 
blithely  abandoned  of  them  all.  I  can  re- 
member him  well  the  day  that,  after  his 
first  flurry  of  fame  with  the  World  Film 
Corporation,  when  he  set  out  without  a 
dollar  and  only  a  promise  from  Clara  Kim- 
ball Young  In  his  pocket,  James  R.  Quirk, 
"Jimmy"  to  us,  guaranteed  "L.J.'s"  ac- 
count at  the  Claridge  bar  so  that  he  would 
have  a  base  of  promotional  activity..  .We 
spent  the  afternoon,  the  trio  of  us,  in  the 
taproom  getting  the  account  a  good  start. 

AND  THERE  were  times  in  happy  sequel 
thereafter  when  "L.J."  had  his  credit  in 
terms  of  millions,  with  an  ornate  establish- 
ment In  Park  Avenue.  And  again,  I  sat 
between  him  and  a  Ku  Klux  Klan  disaster 
on  0  curious  expedition  to  Florida  in  the 
days  of  the  big,  big  boom.  But  probably 
the  best  times  of  all  were  the  quiet  days  in 
New  York  when  he  wanted  to  escape  the 
pressures  of  his  success  and  the  sycophants 
of  Broadway  and  we  took  refuge  down- 
town where  cloak  and  suits  overlap  the 
zones  of  silk  and  fur  in  a  certain  very 
kosher  restaurant  famed  for  its  herring 
marinete,  its  soup  with  matzoth  balls  and 
its  paprika  chicken.  It  was  at  long  after- 
noon sessions  over  the  hot  tea  from  the 
samovar,  served  in  Russian  fashion  in  tall 
glasses,  that  "L.J."  ceased  to  be  the 
trader,  the  militant  Broadway  entrepreneur, 
and  became  for  the  hour  the  genially 
ironic  philosopher.  We  were,  he  often 
said,  a  pair  of  damnfools,  I  because  I 
would  not  make  money  and  he  because 
he  would  not  keep  it.  "But,"  said  "L.J.", 
"we  get  a  million  dollars  worth  of  laughs 
they'll  nevei^  take  away  from  us."  — 


It  is  only  those  who  know  the  bitter  who 
know  how  to  laugh.  Selznick  did.  He 
was  born  back  in  the  cruel  year  of  1870  in 
Kiev,  Russia,  land  of  persecution  and  op- 
pression. America's  opportunities  and  the 
mad  fantasies  of  the  motion  picture's  hec- 
tic growth  had  a  meaning  to  him.  When 
he  died  last  week  in  Hollywood  he  had 
only  the  relics  of  his  screen-made  fortunes 
left,  but  he  had,  too,  the  realization  of  the 
full  taste  of  success  and  a  glamoured  pride 
that  in  Hollywood,  the  picture  capital,  his 
sons  had  come  into  attention  and  suc- 
cesses of  their  own — in  the  name  of  Selz- 
nick. The  life  of  Lewis  J.  Selznick  is  a 
great  unwritten  American  novel. 

V    V  V 

Sprightly  old  Daniel  Frohman  was  solilo- 
quizing one  day  this  week  and  remarked: 
"You  go  out  the  door  to  walk  down  Broad- 
way. On  the  doorstep  you  stub  your  toe 
and  change  your  mind  and  go  down  Sixth 
avenue.  Then  maybe  the  whole  course  of 
your  life  is  changed." 

Of  just  such  casual  threads  of  destiny 
the  motion  picture  career  of  Lewis  J. 
Selznick  was  woven. 

One  day  more  than  twenty  years  ago, 
it  must  have  been  about  1912,  tall,  precise 
and  military  Mark  M.  Dintenfass,  president 
of  Champion  brand  pictures,  a  component 
of  the  growing  Universal  program,  set  forth 
on  a  trip  to  Chicago,  taking  the  Broadway 
Limited  out  of  New  York.  Somewhere 
along  the  way  he  observed  that  the  young 
woman  who  occupied  the  seat  across  the 
aisle  was  pleasant  to  look  upon.  He  man- 
aged to  be  of  assistance  about  the  win- 
dow shade  or  some  such  matter  and  man- 
aged to  make  conversation.  She  was,  it 
appeared,  going  to  Pittsburgh. 

"I  used  to  visit  Pittsburgh,  myself,"  ob- 
served Dintenfass,  "when  I  was  a  salesman 
— before  I  got  Into  business  for  myself, 
that  was.  I  had  a  great  friend  there — he 
was  with  the  Keystone  Jewelry  Company, 
in  Diamond  Alley — Louie,  Louie  J.  Selz- 
nick, was  his  name." 

"Why,  why,"  the  young  woman  stam- 
mered with  excitement,  "he's  my  brother- 
in-law — I've  just  been  visiting  at  his  house 
in  Brooklyn." 

And  so  they  were  all  at  once  friends, 
while  Dintenfass  chattered  on,  remember- 
ing the  while  how  so  many  years  before 
he  had  come  upon  this  same  Selznick, 
making  merry  with  the  girls  behind  the 
counter  in  that  Pittsburgh  delicatessen 
where  they  had  the  very  good  pickled 
herring.  Dintenfass  and  Selznick  alike  had 
a  fondness  for  that  herring.  On  the  her- 
ring a  warm  friendship  was  founded,  re- 
newed  at  every   Pittsburgh   call   of  the 


young  salesman.  But  years  had  gone  by — 
Dintenfass  was  a  salesman  no  more.  He 
had  become  a  picture  magnate,  1911 
model,  albeit  a  bit  of  a  worried  magnate, 
what  with  Carl  Laemmie  on  the  one  side 
and  P.  A.  Powers  on  the  other,  in  that 
Universal  company.  Still  he  was  doing 
welJ — and  merrily  on  his  way  to  Chicago 
In  the  swift  elegance  of  the  Broadway 
Limited. 

"So,  how  Is  Louie  doing  now  In  Brook- 
lyn?" 

Louie,  It  was  related,  was  In  truth  not 
doing  so  well.  He  had  after  a  manner  of 
speaking  failed  in  the  jewelry  business  in 
Sixth  avenue  over  in  New  York  and  was 
just  now  in  ill  health,  but  trying  to  see 
what  he  might  do  in  real  estate  In 
Brooklyn. 

When  the  young  woman  left  the  train 
at  Pittsburgh  she  had  the  card  of  Mark 
M.  Dintenfass  of  Champion  brand  pictures 
in  her  hand  and  an  Injunction  to  write  to 
Selznick  to  get  In  touch  with  his  old  friend 
in  New  York. 

IN  DUE  SEASON  there  was  a  meeting  be- 
tween the  old  friends  and  much  remember- 
ing of  the  Pittsburgh  days,  and  many  con- 
fidences. One  of  the  confidences  was  the 
fact  that  Selznick's  111  health  was  a  touch 
of  the  then  much  more  mysterious  malady 
known  as  diabetes. 

This  disclosure  struck  Dintenfass  with  the 
force  of  inspiration.  Up  at  1600  Broad- 
way where  the  Universal  offices  were,  an 
acquaintance  of  Dintenfass  was  seeking  to 
dispose  of  an  agency  for  a  line  of  diabetic 
bread  and  cereal  products.  That  was  ob- 
viously the  very  spot  for  Selznick.  Dinten- 
fass became  for  the  moment  an  investor 
in  diabetic  foods  and  installed  Selznick  In 
charge.  When  some  ten  days  later  Din- 
tenfass could  spare  the  time  from  the  high 
pressure  concerns  of  Champion  brand  pic- 
tures he  dropped  Into  the  office  up  in 
the  Mecca  building  to  see  how  Selznick 
was  progressing.  The  place  was  entirely 
full  of  progress,  which  is  to  say  painters, 
decorators  and  gilders.  Dintenfass  was 
alarmed.    Costs  were  in  sight. 

"Louie,"  he  counseled,  "maybe  I  can 
get  you  into  the  picture  business — maybe 
it  would  be  a  better  business  than  diabetes 
— what?" 

With  that  Dintenfass  went  down  to  con- 
fer with  Carl  Laemmie  of  Universal. 

"That  fellow  Selznick — I  set  him  up  in 
the  diabetes  business  and  he's  about  to 
break  me  on  gold  leaf — I  can't  fire  him, 
but  you  give  him  a  job  and  then  you  can 
let  him  go." 

No  matter  what  that  conference 
amounted  to,  Selznick  from  his  point  of 


f'ebruary    4,  1933 


MOTION    PICTURE  HERALD 


13 


MILITANT,  BUT  ACENIAL  PHILOSOPHER 


vanfage  in  the  Mecca  building  already  had 
started  to  put  the  motion  picture  business 
under  observation.  He  almost  Immediate- 
ly appeared  ready  for  action.  He  had 
discovered,  among  other  Interesting  facts, 
that  there  was  a  war,  slightly  submerged 
but  a  war,  for  control,  or  at  least  the 
perquisites  of  control,  between  Carl 
Laemmie  and  P.  A.  Powers,  and  that  mean- 
while Dintenfass  stock  held  the  balance  of 
power.  He  set  out  to  negotiate  a  sale 
to  Powers.  The  meeting  between  Selznick 
and  Powers  was  more  exciting  than  Im- 
mediately productive. 

However,  while  Selznick  could  not  get 
Powers  outwardly  excited  about  buying  the 
Dintenfass  stock,  he  did  manage  to  sell 
him  a  few  diamonds  from  a  paper  of  gems, 
left  over  from  his  wind-up  In  the  jewelry 
business  a  few  months  before. 

Selznick's  next  call  was  on  Laemmie. 
Selznick  sold  some  more  gems — and  him- 
self. 

He  appears  to  have  made  a  consider- 
able impression  of  ability  on  Laemmie. 
Arrangements  were  made  to  give  Selz- 
nick desk  room.  In  return  for  which  he 
would  counsel  Laemmie  about  business 
affairs. 

Almost  immediately  the  motion  pic- 
ture industry  and  its  suppliers  received  a 
mimeographed  letter  announcing  Lewis  J. 
Selznick  as  general  manager  of  the  Uni- 
versal concern.  This  letter  was  based  on 
nothing  whatever  but  Mr.  Selznick's  con- 
fidence in  Mr.  Selznick  and  his  plans.  Uni- 
versal knew  nothing  about  it.  However, 
affairs  being  as  they  were  in  that  office 
at  the  time,  with  few  of  the  principal  par- 
ties at  interest  speaking  to  each  other, 
there  was  none  to  contradict  Selznick's 
appointment  of  himself. 

"I  knew  I  could  get  away  with  it,"  "L. 
J."  related  years  after,  "because  none  of 
those  fellows  ever  read  their  mail.  Any- 
way if  they'd  have  seen  my  letter  they 
would  have  thought  the  other  officers  put 
it  over." 

FOR  SOME  weeks  Selznick  functioned  a 
great  deal  like  a  general  manager  would 
if  there  had  been  a  general  manager. 
Meanwhile  Laemmie  was  becoming  in- 
creasingly aware.  One  afternoon,  at  2:45 
o'clock,  Laemmle's  secretary  approached 
Selznick's  desk  with  a  sealed  envelope. 
Selznick  put  it  in  his  pocket  without  open- 
ing it,  as  he  glanced  at  his  watch  to  verify 
the  time.  It  was  the  hour  of  departure 
for  the  Twentieth  Century,  Limited,  which 
that  day  was  carrying  Mr.  Laemmie  west. 

"What  the  hell,"  Selznick  observed 
pleasantly.  "I  know  I'm  fired,  but  I  hope 
he  didn't  think  I  was  going  to  dynamite 
the  office." 

Selznick  reached  for  his  hat  and  stepped 
off  into  Broadway.    It  was  to  be  his  street 


LE^)/IS  J.  SELZNICK 


now.  He  had  learned  about  the  motion 
picture  business  enough  to  know  that. 

A  few  blocks  on  his  way  he  turned  Into 
the  World  Special  Film  Corporation, 
where  a  new  motion  picture  acquaintance 
sat  in  charge. 

"Tell  me,  Mr.  Mandelbaum — how  much 
will  you  take  for  the  World?" 

Emanuel  Mandelbaum  thought  quickly, 
multiplied  by  two  and  shot  back  the  an- 
swer— "Forty  thousand  dollars." 

"I'll  give  you  a  hundred  thousand,"  re- 
sponded Selznick,  "but  not  In  cash." 

Somewhere  among  the  film  warrens  of 
Forty-sixth  street  Selznick  acquired  an  ar- 
rangement to  buy  a  foreign  film  drama 
by  the  prophetic  title  of  "Whom  the  Gods 
Would  Destroy."  He  wanted  backing  and 
capital.  He  knew  there  was  some  In  Wall 
street.  Downtown  he  went  calling  on  the 
most  probable  of  the  investment  bankers 
with  a  curious  story.  He  would  be  happy 
to  introduce  them  to  the  new  bonanzaland 
of  the  motion  picture  and  for  that  pur- 
pose he  would  permit  Just  a  hundred  per- 
sons to  buy  one  share  each  in  "Whom  the 
Gods  Would  Destroy"  for  the  groundfloor 
price  of  $42.50  a  share.  Some  of  the 
bankers  bought,  whether  out  of  impatience 
or  curiosity  is  immaterial.  From  this  ad- 
venture came  the  World  Film  Corpora- 
tion with  a  banking  affiliation  with  the 
house  Ladenberg,  Thalman  &  Company. 
THE  WORLD  FILM  concern  became  brief- 
ly effulgent  and  the  most  effulgent  thing 
about  it  was  the  large  type  used  in  its 
+rade   press   =idvertisements  which,  while 


casually  mentioning  pictures,  chiefly  sold 
the  fact  that  L.  J.  Selznick  was  vice  presi- 
dent and  general  manager. 

There  was  a  conference  one  day  and 
a  directors'  meeting.  After  which  Selz- 
nick was  picking  himself  up  in  Broadway, 
fancy  free  again.  He  and  Mrs.  Selznick 
took  a  trip  to  Florida.  Then  Clara  Kim- 
ball Young,  principal  star  for  the  World 
Film  Corporation,  took  a  trip  to  Florida. 

So  in  time  came  a  star  series,  based  on 
the  great  box  office  power  of  Clara  Kim- 
ball Young  and  merchandised  by  L.  J. 
Selznick,  into  the  market.  Clara  Kimball 
Young  in  "The  Common  Law"  set  the  ex- 
hibition world  afire.  •  Selznick  sold  fran- 
chises and  collected  advance  deposits, 
making  the  business  finance  itself  as  it 
went.  Along  came  Norma  and  then  Con- 
stance Talmadge.  Success  blossomed.  The 
Selznick  exploitation  technique  reached 
flamboyant  floration  on  Broadway.  For 
Selznick  pictures,  the  first  great  electric 
bulletins  devoted  to  the  films  were  built. 
He  evolved  the  technique  of  the  fete- 
preview  with  parties  at  the  Ritz  Carlton. 

Now  all  this  interloping  success  was  an 
invasion  of  the  more  orderly  procedure  of 
Adolph  Zukor  and  the  Famous  Players- 
Lasky  Company.  Famous  Players-Lasky  had 
corralled  something  close  to  eighty  per 
cent  of  the  top  grade  of  box  office  talent 
and  this  Selznick  excitement  was  cutting 
into  selling  plans,  playing  time  and  grosses. 

There  were  conferences  and  negotia- 
tions. Selznick  fell  III  and  took  to  bed  at 
the  Hotel  Astor.  Adolph  Zukor  went  to 
call. 

"He  offered  me  $5,000  a  week  If  I 
would  go  to  China  and  stay  there,"  Selz- 
nick afterward  remarked.  Which  led  me 
to  the  observation  that  China  might  then 
have  had  a  Russian  emperor  and  some 
real  Imperial  management. 

MEANWHILE,  all  the  while  in  the  back- 
ground, Marcus  Loew  was  a  silent,  some- 
times grinning  supporter  of  the  exciting 
Selznick.  There  were  many  reasons,  an- 
cient differences  with  Adolph  Zukor,  and 
the  very  current  fact  that  Loew  as  an 
exhibitor  was  feeling  the  pressure  of  the 
Zukor  merchandising  policies.  Selznick's 
rampant  Invasion  of  the  Famous  Players- 
Lasky  position  was  not  unpleasant  to  Loew. 

Pursuant  to  the  wisdom  of  the  old  adage 
"If  you  can't  lick  'em,  join  'em,"  Zukor 
arrived  at  a  Trojan  horse  arrangement 
whereby  he  became  a  partner  In  the  Selz- 
nick picture  enterprise.  Then  like  the  dark- 
ening shadow  of  an  eclipse  traveling  across 
the  face  of  the  earth,  the  new  Select  Pic- 
tures wiped  the  proud  name  of  Selznick 
off  the  electric  light  signs,  the  billboards 
and  the  maintitles.  Select  prospered  might- 
ily, but  Selznick  sitting  In  the  darkness 
(Contimied  on  page  23)  ■ 


14 


MOTION    PICTURE  HERALD 


February    4,  1933 


ANALYSIS  OF  BOX  OFFICE  CHAMPIONS 
SHOWS  UNSOPHISTICATED  FILMS  PAY 


More  Than  80  Per  Cent  of 
"Champions"  of  Last  Year 
Also  Endorsed  in  National 
Previewing  Groups'  Selections 

Performances  of  "Box-office  Champions" 
and  their  relation  to  endorsed  lists  of  the 
national  previewing  groups  have  dispelled 
the  antiquated  idea  that  "unsophisticated 
pictures  don't  pay." 

What  makes  a  good  box-office  picture  ? 
A  story  in  which  sex  is  predominant?  No, 
says  the  exhibitor.  Pollyanna  pictures?  No, 
he  repeats.  What,  then?  One  point  regis- 
tered in  the  study  is  that  it  takes  both  fan 
and  "highbrow"  audiences  to  make  a  bull's- 
eye  at  the  ticket  window ;  unsophisticated 
box-office  pictures,  endorsed  by  various  pre- 
viewing groups,  are  numbered  to  a  very 
large  extent  among  Motion  Picture  Her- 
ald's lists  of  "box-office  champions." 

Out  of  87  pictures  selected  last  year  as 
champions,  71,  or  a  little  better  than  82  per 
cent,  have  been  endorsed  by  these  groups, 
which  include  the  International  Federation 
of  Catholic  Alumnae,  National  Council  of 
Jewish  Women,  National  Society  of  Daugh- 
ters of  the  American  Revolution,  the  Con- 
gress of  Parents  and  Teachers,  National 
Society  of  New  England  Women,  General 
Federation  of  Women's  Clubs,  Women's 
University  Club  of  Los  Angeles,  United 
Church  Brotherhood  of  California,  Boy 
Scouts  of  America,  and  the  Young  Men's 
Christian  Association. 

41%  Approved  for  Juveniles 

Of  the  71  endorsed  pictures  for  1932, 
41  per  cent  were  recommended  for  children, 
and  an  even  higher  percentage  for  the  1930- 
31  season.  During  the  last  six  months  of 
the  1930-31  season  there  were  35  "cham- 
pions," of  which  29  were  endorsed,  18  be- 
ing recommended  for  children,  making  the 
total  percentage  of  endorsed  box-office 
champions  for  that  period  80  per  cent,  and 
the  pictures  recommended  for  children  were 
60  per  cent  as  against  41  per  cent  for  the 
past  year. 

A  tabulation  of  pictures  endorsed  in  the 
1930-31  season  through  December  of  1932 
follows.  With  the  exception  of  1930,  the 
figures  are  arranged  in  three-month  sections. 
All  of  these  figures  represent  box-office 
champions,  approved  or  not  so  approved 
by  10  nationally  known  previewing  groups. 
The  letter  "F"  designates  the  number  "en- 
dorsed for  family" ;  "A,"  for  adults,  and 
"no,"  disapproved  for  all  ages : 

F      A  Approv'd  No. 

1930-31  season  to  Octo- 
ber, 1931    9       4       13  2 

October  to  December,  1931  9  7  16  4 
January  to  April,  1932..  11       8       19  0 

April  to  July   7       9       16  8 

July  to  October   7       9       16  4 

October  to  December         7      14       21  4 

50  51  101  22 
"These  figures  and  what  they  stand  for, 
have  been  contrary  not  only  to  the  opinion 
of  the  average  exhibitor  but  to  public  opin- 
ion," said  Carl  E.  Milliken,  secretary  of 
the  Motion  Picture  Producers  and  Distribu- 
tors   of    America.     "For    some  unknown 


reason,  both  the  public  and  the  exhibitor 
Jiave  felt  that  any  films  which  had  been 
recommended  by  women's  clubs  or  other 
organizations  could  not  possibly  be  box- 
office  draws,  but  these  figures  are  conclu- 
sive proof  that  previous  sentiments  are  not 
justified. 

"Leading  exhibitors  in  the  industry  are 
beginning  to  realize  this  condition,  and  in  a 
great  many  instances  are  in  complete  sym- 
pathy with  the  purpose  behind  these  en- 
dorsed lists.  Why  shouldn't  they  be  when 
it  has  been  so  definitely  established  that  al- 
most 85  per  cent  of  the  'Box-Office  Cham- 
pions' are  endorsed  by  representative  or- 
ganizations? Nevertheless,  there  is  still  a 
very  large  percentage  of  exhibitors  and  so- 
called  'fan'  audiences  who  believe  that  en- 
dorsed films  must  be  moralistic  in  their 
attitude,  and  that  nothing  which  has  been 
endorsed  can  possibly  have  anything  in  the 
way  of  excitement  or  thrills.  This  class  of 
person  is  laboring  under  a  misapprehension. 
What  film  could  possibly  have  more  uni- 
versal appeal  than  'The  Champ,'  or  'Trader 
Horn,'  .'Animal  Crackers,'  'Palmy  Days,' 
or  'Lady  With  a  Past,'  which,  in  spite  of  its 
suggestive  title,  was  recommended  for  all  ? 

"The  whole  situation  simply  boils  itself 
down  to  this,"  said  Mr.  Milliken;  "the  fan 
audience  comprised  of  only  'fans'  is  fin- 
ished for  the  re_ason  that  the  so-called  fan 
no  longer  has  as  much  money  to  spend  on 
entertainment.  These  lists,  in  addition  to 
stopping  sweeping  cricism  of  films,  are 
building  audiences  of  people  who  never  went 
to  pictures  before  because  of  a  lack  of  in- 
terest." 

New  Audiences  Building 

Mr.  Milliken  said  that  the  lists  of  the  10 
organizations  are  sent  out  each  month  to 
at  least  20,000  individuals  and  clubs.  About 
50,000  more,  he  said,  get  partial  lists  of 
some  sort  from  their  local  clubs  through 
printed  lists,  radio  broadcasts,  newspapers, 
library  bookmarks,  and  club  news.  He  also 
pointed  out  that  this  number  is  mounting 
steadily  and  that  within  a  comparatively 
short  time  it  might  be  doubled. 

"It  is  easy  to  see  what  the  result  will  be," 
he  said.  "It's  all  a  matter  of  getting  the  ex- 
hibitor to  cooperate  with  the  civic  groups 
to  battle  their  way  out  of  this  depression 
and  put  the  motion  picture  on  the  high  level 
where  it  belongs,  and,  what  is  more  im- 
portant, through  the  medium  of  these  lists 
to  build  the  largest  potential  audience  in 
history,  the  juvenile.  Parents  are  now  able 
to  let  their  children  go  to  shows  unaccom- 
panied, because  they  know  beforehand 
whether  the  film  is  suitable.  This  permits 
children  to  become  film-minded  where  such 
a  thing  was  not  possible  before." 

The  motion  picture  committee  of  the 
General  Federation  of  Women's  Clubs  in 
its  latest  report  reiterates  that  the  com- 
mittee believes  in  a  policy  of  cooperation 
rather  than  one  of  negative  criticism  and 
force,  and  that  its  selection  and  endorse- 
ment of  films  is  prompted  only  in  the  inter- 
est of  those  groups  whom  it  represents,  with 
no  thought  given  to  any  type  of  extraneous 
influence  in  regard  to  decisions  concerning 
pictures  or  the  general  method  of  operation. 
This  adequately  represents  the  attitude  of 


Shows  New  Audiences  Are  Be- 
ing Built,  Says  Milliken,  and 
Pictures  Endorsed  by  Clubs 
Can  Be  Best  Money  Makers 

all  previewing  groups.  The  committee  in 
the  report,  for  the  summer  of  1932,  reported 
an  upward  trend  in  the  quality  of  featuring 
pictures,  and  said  that  one  of  its  greatest 
problems  was  not  so  much  in  the  quality  of 
tlie  film  itself,  but  in  misleading  and  offen- 
sive advertising  connected  with  it.  That 
such  methods  still  exist,  is  unquestioned, 
the  report  says,  but  that  there  has  been  evi- 
dent improvement  must  be  recognized. 

Cooperation  and  Faith 

"Suggestive  and  salacious  advertising  re- 
sults naturally  in  continued  unfortunate 
criticisms  and  a  regrettable  lowering  of  the 
tone  of  motion  pictures.  All  of  these  things 
are  taken  into  consideration  when  the  com- 
mittee is  judging  a  picture,"  says  the  re- 
port. "It  is  not  enough  to  say  that  a  picture 
is  good  if  the  title  is  poor  or  the  advertising 
misrepresentative.  Inappropriate  titles  have 
killed  a  great  many  films  at  the  box-office." 

"What  makes  a  good  box-office  picture? 
The  answer  might  be  good  stories,  which 
are  obviously  necessary,"  said  Mr.  Milliken, 
"or  it  might  be  good  acting,  good  photog- 
raph}^, and  truthful  advertising.  It  is,  in 
reality,  a  combination  of  all  these,  but  more 
particularly,  it  is  a  question  of  cooperation 
and  a  firmer  faith  in  the  judgment  of  those 
organizations  which  have  taken  it  upon 
themselves,  for  no  personal  gain,  to  decide 
the  difference  between  good  and  bad. 

"When  exhibitors  wake  up  to  the  fact  that 
practically  four  out  of  five  'box-office  cham- 
pions' are  endorsed  films,  and  make  use  of 
their  knowledge  of  that  fact,  the  slump  in 
the  industry  will  be  a  thing  of  the  past." 


Fox,  Educational  Salesmen 
Meeting  in  Key  Situations 

The  first  meetings  between  managers, 
salesmen  and  bookers  of  Fox  and  Educa- 
tional-World Wide  took  place  this  week  in 
key  cities  throughout  the  country. 

It  was  announced  last  week  that  the  status 
of  various  Educational  home  office  officials 
had  not  been  definitely  decided  upon,  but 
that  the  advertising  and  sales  departments 
would  not  be  disturbed.  E.  W.  Hammons, 
president,  said  that  Jack  Skirball  and  Joe 
Goldberg,  sales  executives,  would  continue 
in  their  posts.  This  week,  however,  it  was 
reported  that  Mr.  Goldberg  would  withdraw 
from  his  position,  and  that  Jack  Skirball 
would  move  to  Fox  to  follow  Educational 
sales.  Mr.  Skirball  confirmed  in  part  the 
report  that  he  was  moving  to  Fox  by  say- 
ing, "I  shall  spend  some  of  my  time  over 
there  and  some  of  it  here.  It  all  depends 
which  is  easiest."  Mr.  Goldberg  could  not 
be  reached  for  a  statement. 

KBS,  of  which  Educational  owns  all  pre- 
ferred stock  and  51  per  cent  of  the  common, 
will  deliver  five  more  pictures  scheduled, 
according  to  William  Saal.  The  remaining 
49  per  cent  of  the  common  is  owned  by  Mr. 
Saal,  Burt  Kelly  and  Sam  Bischoff. 


4  -  SHir  ON  .  IE 


^mRDS  TODAI 


FOi?  INSTANCE.. 


IN  BOSIOH.. Record 


5 


Zooming  in:  NEW  YORK- 
HOLLYWOOD-BOSTON. 
Next  take-off-miLMyELVmA 


totter  as  reviewers  rave! 


*  All-time  advance-sale  record  smashed 
at  Majestic  Theatre . . .  Boston's  ace 

road-show  house.  Drawing  greater  crowds 
than  "Big  Parade". . .  or  any  picture  since . . . 
at  this  house.  Pulling  limousine  trade  back 
to  piaures.  Packing  in  regular  fans.  Actually 
restoring  the  industry  to  its  high  place  in  the 
public  eye!  Just  the  beginning,  gentlemen, 
of  the  FOX  Cavalcade  of  Hits. 


PICTURE 


of  the 


GENERATION 


BOSTON 

¥1110: 

yavaicade"  stands  at  ti. 

perfect  J7"'^""^- 
Boston  Globe 


IS, 


^'thout  fear  of  . 
"  or  dispute,  t/if 


m 


Was 


S'"^"  '°  the  screen 


speech 

S 

Boston 


1 


r 


r 


FOX 


ACHIEVEMENT 


herald 

^et  even  the  ^ 

Para^tl  4:7-"-g  ^he 
"-o   ^avaicade  "  M  i 

;^^Per/atfve  picture  , 
'°^^^"g-  France  L /     ; '.'^ 
wrought  a  ^ 
^  "^^^ferpfece. 


as 


lonttor 


'^f'nedtobe 


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^-ervestW 


'script 


best  Bms  «  V 
^         t/iat  is 


sound, 

"^edal  for  Holl 


'ywood. 


or 

a  gold 


^-e.  American 

Audience  crowed  tl.e  I, 
'°       eaves  .     ,l     f  ^^"^^ 

--^epi,^;:-;^;;^^e 

masterpieces      -  ^"^^^enia 


Its 


18 


MOTION    PICTURE  HERALD 


February    4,  1933 


ASIDES  &  INTEI^LUDES 

  By  JAMES  CUNNINGHAM   


11,11  III  „  ili 


I 


I  I 


THERE'S  a  note  of  defiance  in  Radio's  new 
'  "King  Kong"  picture  of  prehistoric  monsters 
in  battle.  A  fifty-foot  ape  will  be  seen  hurling 
automobiles  at  the  New  York  Stock  Exchange. 
He  tears  up  a  whole  section  of  the  Sixth  Ave- 
nue Elevated  structure,  which  rumbles  noisily 
past  Radio  City's  two  theatres.  The  monster's 
last  stand  is  atop  Al  Smith's  pet  Empire  State 
building,  from  which  he  fights  a  squadron  of 
Army  airplanes.  In  a  final  despairing  gesture 
the  old  brute  seizes  a  plane  from  the  air  with 
one  hand  and  dashes  it  to  the  street  below. 

The  Roxy  influence  evidently  had  something 
to  do  with  the  creation  of  Kong,  who  measures : 
height,  SO  feet ;  face,  seven  feet  from  hairline  to 
tip  of  chin;  nose,  two  feet  (thereby  ending  Mr. 
Durante's  claim  to  distinction)  ;  lips,  six  feet 
from  corner  to  corner ;  brows,  four  feet,  three 
inches ;  mouth,  six  feet  when  stretched  in  a 
smile  (a  la  Chevalier)  ;  eyes,  each  ten  inches 
long;  ears,  a  foot  long;  eyeteeth,  ten  inches 
high,  seven  inches  at  base ;  molars,  fourteen 
inches  round,  four  inches  high ;  chest,  60  feet 
in  repose;  legs,  15  feet;  arms,  23  feet;  reach 
75  feet.    What  a  man! 

Kong  is  captured  by  one  of  those  inquisitive 
motion  picture  expeditions  and  is  brought  to 
New  York  for  exhibition,  but  escapes.  In  pur- 
suit of  a  girl  with  whom  he  becomes  infatuated, 
he  runs  amuck  in  the  crowded  street,  tearing 
down  structures,  doing  damage  such  as  only 
RKO's  ape  could  accomplish.  It  has  been  two 
years  in  production. 

V 

Victor  Meyers,  manager  of  RKO's 
Orpheum  at  New  Orleans,  mistaking 
notoriety  for  publicity,  attracted  attention 
to  his  feature  showing  by  parading  a  young 
couple  decorated  with  a  sign,  "They  Just 
Had  to  Get  Married."  Bringing  up  the  rear 
was  an  old  gent  with  a  double-barreled 
shotgun. 

And  in  Baltimore,  Leon  H.  Zellers  caught 
himself  a  bit  of  criticism  in  connection  with 
"Guilty  as  Hell"  at  the  Roxy.  Mr.  Zellers 
caused  to  be  issued  a  piece  of  literature 
which  was  folded  so  that  the  words  "Go  to 
Hell  Sunday  and  We  Mean  It"  were  dis- 
played with  no  little  prominence.  When  un- 
folded, the  whole  announcement  read,  "GO 
TO  see  'Guilty  as  HELL'  SUNDAY  and 
Monday  only  AND  WE  MEAN  IT!" 

V 

Gene  Fowler  pauses  to  observe  that  the  set 
for  Paramonnf s  "Murders  At  the  Zoo"  is  the 
most  appropriate  ever  erected  at  a  Hollywood 
studio,  the  entrance  to  the  zoo  being  directly 
in  front  of  the  writers'  building. 

V 

Now  that  our  Colvin  W.  Brown  has  acquired 
an  estate  of  some  twenty-and-odd  acres  up 
Hunting  Ridge  way  in  Fairfield  County,  Con- 
necticut, the  question  of  who  becomes  Secre- 
tary of  Agriculture  under  the  Roosevelt  ad- 
ministration becomes  a  matter  of  real  im- 
portance hereabouts.  This  move  puts  Mr. 
Brown  geographically  between  Martin  Quig- 
ley's  Island  Hearth,  jutting  into  the  waters 
of  Greenwich  Cove,  and  Terry  Ramsaye's 
Tinker's  Green,  in  the  Silvermine  edge  of 
Wilton.  Incidentally,  a  private  lake  project 
now  under  development  may  change  the  name 
of  the  estate  to  Tinker's  Dam. 

V 

One  characteristic  of  Lewis  J.  Selznick 
will  always  be  remembered — his  frankness. 
Back  in  1917,  he  told  the  Wheeler  motion 
picture  investigating  committee  that  "less 
brains  are  necessary  in  the  picture  business 
than  in  any  other,"  and  as  evidence  said 
that  he  started  a  film  company,  coming 
fresh  from  the  jewelry  business,  with  $1,000 
and  cleared  $105,000  in  ten  weeks. 


Sidney  Franklin,  the  bull-fighting  Brook- 
lynite  who  went  to  Latin  Countries  of 
America  and  Europe  and  made  himself  a 
reputation  as  a  matador,  attended  the 
AM  PA  luncheon  at  Sardi's  last  Thursday 
as  the  special  guest  of  the  president,  Hal 
Home.  Mr.  Home  is  advertising  director 
of  United  Artists,  distributor  of  the  Cantor- 
Franklin  picture,  "Kid  from  Spain."  After 
listening  patiently  for  an  hour  to  the  quips 
of  film  row  gagsters.  actors,  press  agents 
and  whatnot,  Mr.  Franklin  was  asked  to 
say  a  little  piece,  which  he  did  quite  well. 
But  first  he  apologized  for  not  possessing 
some  of  the  "brilliance"  which  permeated 
the  gathering.  "After  all."  he  said.  "I  only 
KILL  the  bull."  (At  $7,000  per  kiU.) 
V 

Metro-Goldwyn-Mayer  soberly  decided  the 
other  day  to  crystallize  into  celluloid  a  question 
of  momentous  importance  to  which  the  nation's 
thirsty  impatiently  await  an  ansiver.  It  will 
take  the  form  of  a  feature  titled  "What!  No 
Beer?"  Filibusters  will  not  be  tolerated  on  the 
Metro  lot. 

V 

Paramount's  Hollywood  studio  was  without 
a  senior  corporate  executive  on  the  eve  of  the 
receivership  announcement.  Emanuel  Cohen, 
vice  president  in  charge  of  production,  was 
riding  westward  from  conferences  in  New 
York.  Home  office  executives  flashed  word  to 
Kansas  City  ordering  him  to  alight  from  the 
Chief  and  to  take  to  the  air.  He  had  missed  the 
regular  passenger  plane  and  proceeded  aboard 
the  train  to  Albuquerque  in  New  Mexico, 
where  he  picked  up  a  chartered  airplane,  ar- 
riving in  Hollywood  just  in  time  to  take  com- 
mand. 

V 

The  real  reason  why  Prince  Henry 
Gergusson  Romanoff  quit  the  Broadway 
Palace  so  suddenly  in  midweek  was  because 
prosecuting  officials  of  the  Federal  govern- 
ment offered  him  more  time  than  RKO. 

V 

Diamonds  for  a  dime  is  the  new  order  at 
John  Caiman's  Temple  theatre  in  Birmingham. 
Each  Wednesday  evening,  for  forty  weeks,  Mr. 
Caiman  will  give  away  a  diamond  ring.  The 
stones  range  in  size  from  one-half  carat  to 
five.  A  flock  of  detectives  guards  the  collec- 
tion. 

V 

The  literary  editors  of  the  American 
Spectator  are  suffused  with  a  great  hope  on 
learning  that  two  tickets  were  sold  for  a  lec- 
ture by  Floyd  Gibbons  at  the  Milwaukee 
Auditorium,  twenty-six  for  Lowell  Thomas 
and  thirty  for  Vicki  ("Grand  Hotel")  Baum. 

V 

Evidently,  Robert  F.  Sisk,  advertising  im- 
presario of  RKO,  has  been  studying  the  eco- 
nomic relation  of  theatre  advertising  expendi- 
tures to  the  weighty  problem  of  international 
debts.  Money  wasted  by  theatres  on  exploita- 
tion and  on  newspaper  ads  in  the  past  ten 
years^  said  Mr.  Sisk,  would  pay  off  the  na- 
tional debts  of  Esthonia,  Czechoslovakia,  Lat- 
via, Albania,  Bosnia,  and  the  Galapagos  Islands. 
.  .  .  "to  say  nothing  of  coming  in  handy  today." 

V 

Monsieur  Pierre  Autre,  Parisian  corre- 
spondent for  MOTION  PICTURE  HER- 
ALD, posts  from  Rue  de  la  Cour-des-Noues 
an  interview  with  Jeanette  MacDonald, 
former  Paramount  player,  who  arrived  on 
the  Continent  to  shop.  The  young  lady 
indicated  that  she  would  make  a  picture 
abroad  if  she  finds  a  suitable  story.  "Ac- 
tually, there  are  too  many  stories  about  bed, 
or  home,  or  theatre,"  she  said,  "I  want 
something  new." 


DEPORTS  from  the  field,  where  Pola  Negri 
'  *  is  winding  up  a  tour  of  RKO  theatres,  in- 
dicate she  gave  house  staffs  the  jitters  trying 
to  keep  her  humored.  A  week's  temperamental 
storming  in  Kansas  City  was  climaxed  at  the 
Union  Station,  where  she  went  to  dine  before 
departing  for  Omaha.  Approaching  the  dining 
room,  a  crowd  of  faithful  fans  gathered  to  pay 
their  respects.  With  her  Slavic  temper  flam- 
ing, Pola  retreated  to  the  Travelers'  Aid  desk, 
demanding  help  of  the  secretary. 

"I'm  seek  of  the  public,"  stormed  the  young 
lady.  "I'm  hungry  and  must  dine  alone.  What 
are  you  going  to  do  about  it?" 

The  Travelers'  Aid  official  sought  out  the 
lunchroom  manager,  who  agreed  to  open  the 
adjoining  restaurant.  Lights  were  turned  on 
and  a  corps  of  waitresses  assigned.  But  Pola 
still  pouted.  There  were  too  many  lights ; 
curious,  common  people  might  look  through  the 
door. 

The  manager  obliged  by  turning  out  the 
lights.  So,  in  solitary  grandeur  in  the  large 
dining  room,  with  but  one  little  light  to  il- 
luminate her  table,  the  ex-princess  dined  at 
ease — and  stowed  away  a  seven-course  dinner — 
at  midnight. 

V 

The  month  just  passed  witnessed  a  new 
high  in  transcontinental  traveling  by  picture 
people.  Dozens  of  executives  came  out  of 
the  west  on  the  run.  Others  traveled  the 
other  way  only  to  turn  right  around  and 
come  hurrying  back  to  the  center  of  things 
financial  in  New  York.  At  one  time  or 
another  during  the  four  weeks  speeding 
pullmans  or  fast  planes  carried  to  or  from 
the  Coast.  Sidney  R.  Kent.  Jack  Warner, 
Winfield  Sheehan,  Bill  Saal.  Spjnros  Skouras, 
E.  W.  Hammons,  Harold  B.  Franklin.  A.  J. 
Michel,  George  Bagnall,  Nicholas  M. 
Schenck,  Emanuel  Cohen,  Howard  Dietz, 
Ned  Depinet,  Will  H.  Hays.  J.  Robert 
Rubin,  among  others.  Magnetic  Wall  Street 
had  something  to  do  with  the  heavy  trans- 
portation. The  railroads  benefited  accord- 
ingly. 

V 

Four  unchecked  Metro  feature  engagements 
which  played  on  a  guarantee  against  percentage 
arrangement  returned  one  $12  overage — an 
average  overage  of  $3  per  picture.  Five  checked 
performances  in  the  same  theatre  yielded  total 
overages  of  $96,  or  an  average  for  the  five 
days  of  $19.20  each.  There  appears  to  be  quite 
an  advantage  of  checked  performances  over 
unchecked.  However,  checking  costs  on  the 
five  engagements  totaled  $79.28,  which  reduced 
the  net  overage  to  $16.72,  or  an  average  of 
$3.37.  The  advantage,  therefore,  was  37  cents 
per  picture,  not  even  enough  for  a  good  jig- 
saw puzzle. 

V 

We  were  discussing  the  economic  situation 
the  other  day  with  an  executive  in  New  York. 
"We're  not  so  bad  off"  he  said.  "The  'whole 
trouble  rests  with  those  bankers — they  haven't 
ANY  patience!" 

V 

Two  pictures  showing  currently — "Bitter  Tea 
of  General  Yen"  and  "Son-Daughter"  both 
depict  Chinese  life.  "Son-Daughter"  shows 
Helen  Hayes  posing  for  her  portrait,  which  her 
father,  Lewis  Stone,  is  painting.  In  "Bitter 
Tea"  someone  says,  with  much  horror,  that  a 
certain  Chinese  character  cannot  sit  for  his 
portrait  because  only  portraits  of  ancestors  are 
painted  and  never  the  living.  Producers  should 
be  more  careful.  Such  a  situation  might  lead 
to  a  tong  war. 


February    4,  1933 


MOTION    PICTURE  HERALD 


19 


|ii  


illiill 


THE  CAMERA  CEDCCTS 


|||ll>illli{jlill|||>ll!lll 


ENGLISH  VISITORS.  Jesse  L  Lasky  and  Lo- 
retta  Young  did  the  honors  when  Lord  and  Lady 
Lee  of  Fareham,  England,  looked  over  the  set  of 
"Zoo  in  Budapest"  which  Mr.  Lasky  is  produc- 
ing for  Fox  distribution,  and  in  which  Miss  Young 
is  featured. 


AULD  LANS  SYNE.  Ann  Harding,  RKO  Radio's 
talented  star,  at  the  scene  of  her  early  training, 
the  Hedgerow  theatre  in  Rose  Valley,  Pa.,  with 
the  conductor  of  that  rural  theatre  group,  Jas- 
per Deeter,  her  "discoverer." 


TIMID  SOUL.  As  simulated  by 
John  Barrymore  in  RKO  Ra- 
dio's French  connedy,  "Topaze," 
wherein  the  tinnid  professor  be- 
comes a  financial  giant. 


HAPPY  LAD.  Is  Tommy  Bond, 
of  Dallas,  a  recent  addition  to 
Hal  Roach's  "Our  Sang"  cast, 
whose  work  is  released  through 
MSM. 


THREE  INDUSTRIES.  Represented  In  the  one 
picture,  when  Wade  Leach,  Seneral  Motors 
executive  (center)  and  Colonel  Roscoe  Turner, 
flyer  who  recently  established  a  record,  visited 
Warren  William  on  the  "Mind  Reader"  set  at 
the  Warner  plant. 


COMEDY  MAKERS.  Harold  Lloyd,  minus  his 
spectacles,  famed  comedian,  and  Ernst  Lubitsch, 
with  his  Invltable  cigar,  who  is  generally  con- 
cerned with  a  different,  musical  type  of  comedy, 
also  for  Paramount,  meet  in  Berlin. 


20 


MOTION    PICTURE  HERALD 


February    4,  1933 


INTIMATE.  The  still  photographer  crept  into  the 
dressing  room  to  catch  this  interesting  photo- 
graphic study  of  Billie  Burke  and  Dorothy  Arzner, 
the  latter  directing  RKO  Radio's  "Great  Desires," 
in  which  Miss  Burke  is  prominently  cast. 


A  MULTITUDINOUS  QUEUE.  Which  sought  entrance  to  the  Radio  City  Music 
Hall,  a  recently  somewhat  familiar  theatrical  enterprise,  prior  to  the  opening 
of  the  Warner  picture  "The  King's  Vacation,"  featuring  that  distinguished 
exponent  of  the  art  of  the  screen,  George  Arllss.  At  the  right  may  be  seen 
the  continuing  work  on  the  as  yet  uncompleted  center. 

PANORAMA.  (Below)  Mag- 
nificent is  the  view  which 
spreads  below  the  feet  of 
Elissa  Landl,  Fox  star,  from 
the  garden  of  her  home  on 
the  Coast. 


LAND  HOI  Is  the  cry  of  Norman  Foster,  Fox 
player  who  most  recently  appeared  in  "State 
Fair,"  as  he  tastes  of  the  salt  air  aboard  his 
vessel — and  precariously  balanced  aboard,  It 
would  seem. 


February    4,  1933 


MOTION    PICTURE  HERALD 


21 


Parents  Scored^ 
Action  Trend  Seen 
In  Milliken  Talks 

Carl  E.  Milliken,  secretary  of  the  Motion 
Picture  Producers  and  Distributors  of 
America,  scored  the  parents  of  the  country 
for  their  lack  of  effort  in  guiding  the  inter- 
ests of  their  children  to  those  films  which 
have  constructive  as  well  as  entertainment 
value,  in  an  address  this  week  before  the 
Children's  Theatre  Conference  of  the  Junior 
Leagues  of  America,  Inc.,  at  Cleveland. 

Earlier  in  the  week  Mr.  Milliken,  ad- 
dressing the  Woman's  Press  Club  of  New 
York  City,  indicated  that  current  trends  in 
motion  picture  production  emphasize  action 
rather  than  dialogue.  Two  factors  were 
noted  by  the  speaker  as  responsible  for  the 
trend :  first,  the  studio  realization  that  de- 
spite superficial  similarity  the  screen  is  an 
entirely  different  medium  from  the  stage, 
appealing  to  larger  audiences,  and  second, 
technical  improvement  has  progressed  to  the 
point  where  absolute  silence  is  possible  be- 
tween portions  of  dialogue.  "Unsolicited 
scenarios  are  never  used,"  Mr.  Milliken  said, 
pointing  out  that  "last  year  more  than 
78,000  pieces  of  literature  were  sifted  to 
find  material  for  550  feature  films." 

At  the  Cleveland  meeting,  Mr.  Milliken 
outlined  the  preview  methods  now  employed 
by  which  socially  minded  organizations  are 
enabled  to  recommend  films  especially  suita- 
ble for  children,  and  expressed  the  opinion 
that  definite  approaches  have  been  made  to  a 
"cinema  of,  by  and  for  the  child.  .  .  .  Al- 
though child  attendance  constitutes  less  than 
10  per  cent  of  general  patronage,  that  10 
per  cent  is  vastly  important  because  it  rep- 
resents the  entertainment  taste  of  the  poten- 
tial audience  of  tomorrow." 


THEATRE  AND  TAXATION 


Cinema  Patents 
IVins  on  Appeal 

The  circuit  court  of  appeals  for  the  ninth 
circuit  in  San  Francisco  has  reversed  the 
decree  of  the  trial  court  in  the  action  of 
Cinema  Patents  Company,  Inc.,  against 
Columbia  Pictures  and  William  Horsley 
Laboratories,  holding  the  Gaumont  & 
Thompson  patents  on  film  developing  method 
and  apparatus  valid  and  infringed  by  the 
defendant.  The  suit  involved  legal  con- 
struction of  a  lease  and  license  agreement, 
under  which  Columbia  claimed  the  right  to 
alter  and  change  a  positive  developing  ma- 
chine for  developing  negative  film. 

Cinema  Patents  contended  in  its  action 
that  the  agreement  provided  only  for  the 
use  of  the  machine  in  its  original  condition 
for  developing  positive  film.  By  the  decree 
of  the  higher  court,  the  defendant  will  be 
enjoined  from  using  the  altered  machine  for 
developing  negative  film,  and  the  plaintiff 
will  be  awarded  an  accounting  of  damages 
and  profits  to  be  recovered. 

Cinema  Patents  also  plans  to  continue  its 
pending  patent  infringement  action  against 
Meyer-Rieger  Laboratories,  Inc.,  according 
to  Harold  Menken,  representing  Cinema 
Patents.  Trial  is  expected  to  begin  shortly 
in  federal  court,  New  York. 


(Continued  from  page  10) 

same  patronage,  he  tries  to  license  the  more 
desirable  and  profitable  attractions  before  his 
rival  obtains  them.  This  usually  involves  long- 
term  agreements  with  the  wholesaler. 

In  contrast  with  other  retail  establishments, 
theatres  cannot  carry  unsold  goods  in  stock 
until  sold.  Every  change  in  program  means 
an  entirely  new  line  of  merchandise  to  sell, 
with  none  of  the  previous  day's  goods  carried 
over.  Customers  who  want  the  picture  that 
was  on  exhibition  the  previous  week  cannot 
be  accommodated ;  they  must  seek  another  the- 
atre which  has  not  yet  exhibited  that  picture 
or  accept  an  entirely  different  article.  This 
unavoidable  feature  of  the  business  requires 
entirely  different  methods  of  operation  than 
other  retailers  pursue. 

Every  one  knows  that  few  wealthy  people 
are  motion  p.icture  patrons.  It  is  obvious  that 
the  picture  theatres  are  not  patronized  by 
those  suffering  extreme  poverty,  nor  the  wholly 
uneducated,  the  illiterate  and  those  who  do 
not  understand  the  language.  Probably  not 
over  half  of  the  population  are  regular  patrons, 
though  most  people  are  at  least  occasional 
patrons.  The  regular  patrons  of  motion  pic- 
ture theatres  today  are  mostly  working  peo- 
ple, salaried  workers  and  wage  earners,  people 
who  earn  their  living  by  their  own  efforts,  and 
the  families  of  these  workers — the  class  of  peo- 
ple that  are  the  most  distressed  by  the  depres- 
sion, salary  and  wage  cuts,  widespread  unem- 
ployment, decline  in  farm  prices,  and  increases 
in  other  forms  of  taxation. 

Cannot  Pass  It  On 

Now  it  is  being  proposed  that  these  people 
should  be  singled  out  and  asked  to  stand  an 
additional  tax  burden,  not  because  it  is  con- 
sidered a  fair  tax,  but  on  the  theory  that  it  is 
to  be  collected  through  a  third  party  who 
will  act  as  a  shield  for  the  Government  in  its 
role  of  nuisance  tax  collector.  This  raises  the 
question  of  who  will  pay  the  tax  after  it  is 
levied. 

Eventually,  of  course,  the  ultimate  consumer 
pays  any  tax  that  is  levied  either  in  higher 
prices  or  lowered  quality.  Admission  tax  pro- 
posals are  invariably  based  on  the  false  the- 
ory that  they  can  be  added  to  the  price  of  each 
ticket  and  passed  on  to  the  patron,  the  theatre 
standing  only  the  cost  of  collecting  the  pen- 
nies, accounting  for  and  remitting  the  amounts 
at  regular  intervals  under  heavy  penalties  for 
delays  or  errors.  But  the  laws  of  economics 
are  not  so  easily  changed. 

Motion  picture  theatre  admission  prices,  in 
the  final  analysis,  are  dictated  by  the  public 
and  by  competitive  conditions ;  they  cannot  be 
raised  or  lowered  arbitrarily  without  disastrous 
results.  Admission  prices  are  fixed  by  "market 
conditions"  in  the  immediate  community  where 
the  theatre  is  located.  By  market  is  meant  the 
consumer-demand  for  the  type  of  motion  pic- 
ture entertainment  usually  on  sale  at  the  the- 
atre. There  is  a  definite  economic  level  of  ad- 
mission charges  at  each  theatre,  varying  from 
time  to  time  with  local  conditions  and  compe- 
tition for  patronage,  that  will  produce  the 
greatest  total  receipts.  This  price  level  is  ar- 
rived at  by  the  theatre  management,  some- 
times unconsciously,  through  trial  and  error. 
If  the  admission  charges  are  either  raised  or 
lowered  from  this  level,  the  total  receipts 
are  reduced.  When  admission  prices  are 
raised  the  attendance  falls  off  to  more  than 
compensate  the  increased  price  per  ticket,  and 
if  reduced  the  increase  in  attendance  is  not 
sufficient  to  equalize  the  difference  in  price  on 
each  ticket. 

Faced  with  a  10  per  cent  admission  tax,  the 


theatre  owner  can  either  add  a  few  pennies  to 
the  price  of  each  ticket  and  suffer  a  certain 
decrease  in  attendance  of  10  per  cent  or  more, 
or  turn  over  a  flat  10  per  cent  of  his  gross 
sales  every  day  to  the  Government  in  satis- 
faction of  their  special  tax  demands.  Either 
may  well  mean  a  forced  closing  or  bankruptcy. 
Every  item  of  expense  at  the  average  theatre 
today  has  been  pared  to  the  bone;  further  re- 
ductions clearly  will  impair  the  quality  of  ser- 
vice of  the  quality  of  the  show,  with  addi- 
tional loss  of  patronage  inevitable.  If  one  cent 
for  an  additional  tax  is  forcibly  taken  out 
of  the  box  office  dime,  less  than  half  of  it  can 
come  from  profit  in  even  the  most  successful 
theatres. 

Theatre  owners  are  certainly  justified  in 
feeling  that  special  taxes  levied  solely  on  mo- 
tion pictures  are  unfair  and  unjustified.  None 
of  these  special  taxes  is  used  to  aid  or  improve 
their  business ;  the  money  is  raised  for  wholly 
unrelated  purposes.  Theatres  have  always 
cheerfully  paid  all  general  forms  of  taxation 
levied  on  all  businesses  alike,  but  feel  it  is  most 
unfair  to  be  singled  out  for  a  special  and 
drastic  tax  burden  not  generally  imposed  on 
other  lines  of  business  activity.  Theatres  are 
now  paying  millions  of  dollars  in  real  and  per- 
sonal property  taxes  on  both  closed  and  open 
theatres.  The  appraised  valuation  of  motion 
picture  theatre  property  for  tax  purposes  in 
this  country  is  well  over  $2,000,000,000.  They 
now  pay  income  taxes,  corporation  taxes,  fran- 
chise fees  and  all  other  general  taxes  as  levied. 
They  also  pay  many  special  state  and  city  taxes 
not  levied  on  other  businesses,  such  as  license 
or  privilege  taxes,  inspection  fees,  seat  taxes, 
sign  taxes,  etc. 

25%  Now  Dark 

It  is  evident  that  the  motion  picture  business 
has  suffered  a  steady  decline  since  1929,  due 
primarily  to  circuijistances  over  which  it  had 
no  control.  More  than  25  per  cent  of  all  of 
the  motion  picture  theatres  in  the  United  States 
are  now  dark — closed  because  they  cannot  take 
in  enough  at  their  box  office  to  meet  their  pay- 
roll, rent,  film  cost,  taxes  and  essential  oper- 
ating expenses.  A  recent  comprehensive  sur- 
vey shows  5,895  of  the  19,311  theatre  accounts 
in  the  country  have  already  closed ;  many  others 
are  in  operation  but  one  or  two  nights  a  week. 
No  theatre  remains  closed  if  it  can  possibly 
operate  and  meet  expenses ;  the  fixed  charges 
have  to  be  met  by  the  owner  even  on  a  closed 
theatre.  A  heavy  special  tax  burden  cannot 
fail  to  increase  the  mortality  rate. 

In  the  face  of  trying  conditions,  courageous 
and  sustained  efforts  are  continuously  being 
made  to  keep  theatres  open,  even  where  the 
receipts  do  not  equal  the  minimum  operating 
expense,  to  provide  maximum  employment,  and 
to  serve  every  community  possible  with  essen- 
tial low  priced  entertainment.  The  very  na- 
ture of  the  local  theatre's  business  contributes 
every  day  in  an  essential  and  important  way 
to  the  welfare,  morale  and  contentment  of  a 
large  part  of  the  population,  so  badly  needed 
in  these  trying  times. 


Sheehan  In  Easf 
On  Production 

Winfield  Sheehan.  in  charge  of  Fox  pro- 
duction, arrived  in  New  York  this  week  to 
resume  conferences  with  Sidney  R.  Kent, 
president,  on  next  season's  production 
schedule.  It  is  understood  that  it  will  also 
schedule.  It  is  understood  that  discussions 
also  will  touch  upon  any  production  policy 
changes  arising  from  the  deal  with  Educa- 
tional. 


22 


MOTION    PICTURE  HERALD 


February    4,  193- 


120% 


D£CEM6ER  JANUARY 
I      I  1  1  1  1  r 


BUFFALO 


1931-2 


1931-Z 


1931- 


(931-3 


DECEMBER  j  JANUARV 
 »  I       ■   *   ■  ■ 


I      »      I  1 — ■ — I  I  r 


DECEMBER  JANUARY 
-I  1  1  l—H  1  r 


DETROIT 


 1931-1 


e>o% 
60% 


DECEMBER.  JANUARY 

I      I  1  1  1  1  r 


DECEMBER      j  JANUAKV 
T  1  1  1—" — I  1  r 


DECEMBER  I  JANUARY 
 '  1  1 


T  1  '  I 


i4c% 
/ao% 
100% 
e>o% 

4oYo 


INDIANAPOLIS 
'931-^ 


PHILADELPH/A  A 

/  \ 


SEATTLE 


■W?32-5 


/f32-3- 


100% 


The  chart,  based  on  Motion  Picture  Herald's  listings  of  box-office  grosses,  com- 
pares the  business  done  in  six  cities  during"  December  and  the  first  two  weeks  in 
January  this  season  and  last.  The  100%  line  represents  the  average  weekly  gross 
during  the  six  weeks  period  of  1931-32. 

FLEXIBLES  MAY  BRING 
NEW  RELEASE  SYSTEM 


Exhibitor  Leaders  Protest  Price 
Cutting,  and  Attack  Exclusive 
Runs;  Few  Independent  Dis- 
tributors to  Use  Flexibles 

Although  dhtribntioii  executives 
refuse  to  commit  themselves  officially 
on  sales  policies  for  the  new  season, 
several  companies  are  understood  to 
have  decided  definitely  that  flexible 
admissions  to  conform  with  fluctuat- 
ing quality  of  pictures  are  the  logical 
successor  to  exclusive  runs.  Results 
of  a  nationwide  investigation  of  ex- 
clusive showings  and  details  of  the 
flexible  plan,  presented  in  part  last 
week  in  Motion  Picture  Herald, 
are  concluded  hereivith  with  com- 
ment  of   many  readers. 

New  York  sales  executives  predict  that, 
if  flexible  admissions  are  successful,  dis- 
tributors in  another  year  or  two  will  cease 
l)reraature  listing  of  specifications  of  pic- 
tures to  be  released  in  the  flexible  group 
and  will,  instead,  designate  without  titles  or 
other  details  a  certain  number  at  the  begin- 
ning of  each  season  for  showing  under  the 
flexible  plan.  Then,  as  the  season  progresses 
and  certain  ace  possibilities  are  forthcom- 
ing, test  showings  will  be  conducted. 

"Exclusive  runs,"  according  to  Charles  R. 
Metzger,  of  Associated  Theatre  Owners  of  In- 
diana, "appear  to  be  still  in  the  balance,  with 
many  indications  pointing  to  their  abandonment 
for  the  reason  that,  in  the  long  run,  they  ap- 
pear to  be  economically  unsound  for  both  the 
distribution  and  exhibition  branches." 

During  an  informal  discussion  last  week  of 


the  admission  cutting  movement.  New  York 
executives  estimated  that  the  widespread  price 
slashes  have  lost  millions  to  the  industry  dur- 
ing the  past  12  months. 

"The  days  of  selling  a  16-cylinder  Packard 
and  a  Ford  car  for  the  same  price  will  end 
with  adoption  of  flexible  admissions,"  said  an 
MP  PDA  representative. 

Sidney  R.  Kent,  president  of  Fox,  is  the 
author  of  the  flexible  admission  plan,  which 
would  establish  a  25-cent  minimum  for  a  group 
of  between  50  and  60  so-called  "ace"  pictures 
released  yearly.  Under  Mr.  Kent's  plan,  the  so- 
called  "ace"  picture  would  get  an  extra  day's 
booking,  playing  Tuesday,  Wednesday  and 
Thursday,  at  a  25-cent  minimum  and  probably 
a  35-cent  top.  The  increase,  therefore,  would 
be  from  5  to  15  cents  above  the  average  20- 
cent  scale.  Weak  product  would  be  spotted  in 
on  Mondays  and  Tuesdays,  at  15  cents.  Aver- 
age features  would  be  played  Sundays  at  20 
cents.  This  would  enable  the  exhibitor  to  play 
the  usual  number  of  features  of  an  average  or 
below  average  caliber. 

Many,  particularly  exhibitors  in  the  field, 
have  voiced  the  opinion  that  theatre  owners 
should  participate  in  the  selection  of  the  ace 
group,  but  distributors  hold  that  there  is  no 
more  reason  why  exhibitors  should  have  a  di- 
rect voice  in  this  than  in  designating  which 
pictures  are  to  be  released  as  specials,  or  in 
determining  rentals  charged,  under  the  present 
system  of  distribution.  However,  leaders  do  not 
expect  any  serious  differences  on  this. 

Arthur  Lucas,  well  known  Southern  exhibi- 
tor, said :  "Admission  price  slashes  should  be 
shunned  because  the  increase  brought  about  by 
such  stimulant  is  too  brief  and  ultimately  will 
result  in  less  gross  box-office  receipts." 

According  to  Col.  H.  A.  Cole,  president  of 
the  Allied  States  in  Texas,  "exclusive  runs 
have  proven  to  be  a  fantastic  dream,  and  are 
on  the  way  out."  He  said:  "It  is  better  for 
this  industry  to  play  to  the  large  clientele  as 
represented  by  75  to  80  per  cent  of  our  popu- 
lation, at  a  dime,  than  to  cater  to  the  other 


20  to  25  per  cent  who  can  afiford  50  cents,  but 
who,  under  present  conditions,  will  seldom 
spend  that  50  cents." 

George  P.  Aarons,  secretary  of  the  MPTO 
of  eastern  Pennsylvania,  southern  New  Jersey 
and  Delaware,  wrote  this  week  that  "exclu- 
sives  are  now  a  thing  of  the  past." 

Sidney  Lust,  operating  10  theatres  out  of 
Washington,  D.  C.,  said  this  week  that  "ex- 
clusive runs  are  a  menace  and  they  should  not 
be  tolerated." 

Mr.  Lightman,  speaking  for  the  MPTO  A, 
wired :  "The  quicker  every  one  in  the  industry 
realizes  the  necessity  of  reform  by  means  of 
flexible  admissions,  the  sooner  a  sense  of  se- 
curity will  return  to  us  all." 

Fred  Wehrenberg,  president  of  the  MPTO 
of  St.  Louis,  eastern  Missouri  and  southern 
Illinois,  was  one  of  the  fiercest  antagonists  of 
exclusive  runs.  The  policy  "seeks  to  reverse 
the  accepted  methods  of  business  to  secure  as 
wide  a  distribution  of  product  as  possible,"  he 
said.  "The  public  has  the  inherent  right  to 
select  the  theatre  which  it  desires  to  patronize. 
We  dare  not  attempt  to  classify  the  public." 

Salts  executives  in  New  York  are  practi- 
cally uniformly  favorable  in  their  views  of 
the  flexible  admission  plan,  but  maintain  that 
the  only  serious  difficulty  might  come  from 
exhibitors  in  competitive  situations  who  refuse 
to  subscribe  to  it.  They  referred  to  possibili- 
All  distributors  were  canvassed  for  an  ex- 
planation of  their  plans  on  flexibles.  Few  in- 
dependents, if  any,  will  use  the  idea  in  selling. 

Jack  Cohn,  of  Columbia,  which  vigorously 
denounced  exclusive  runs  at  the  beginning  of 
the  season,  said :  "We  believe  that  a  flexible 
admissions  policy,  as  it  is  rather  vaguely  sug- 
gested at  the  moment,  has  merit.  However,  we 
are  not  in  favor  of  anything  that  might  be 
unfair  to  the  small  theatre  owner  who  charges 
less  than  25  cents  admission.  As  a  matter  of 
fact,  the  15-cent  house  is  doing  more  business 
today  than  the  dollar  house." 

John  Clark,  in  charge  of  distribution  at 
Fox,  said  the  company  is  conducting  tests  in 
the  South  and  "Cavalcade"  and  "State  Fair" 
will  be  made  available  for  flexible  admission 
showing.  Mr.  Clark  said  that  no  pictures  were 
being  sold  this  year  to  10-cent  houses. 

Some  distributors  estimate  that,  when  in 
practice  nationally,  $15,000,000  additional  ad- 
missions will  accrue  from  flexibles. 

Paramount  will  use  flexibles  next  season,  al- 
though George  Schaefer,  sales  manager,  said 
the  company  had  not  yet  formulated  any  defi- 
nite policy  on  next  season's  sales.  The  first 
Paramount  experiment  with  flexibles,  and  the 
first  in  New  York,  was  launched  last  week  at 
the  Rialto.  Paramount  tried  a  few  exclusive 
showings  during  the  summer  and  then  aban- 
doned the  plan  as  being  unsound.  Tests  with 
flexibles  are  also  being  conducted  at  Memphis. 

Ned  Depinet,  sales  head  of  RKO,  said :  "It 
is  too  early  for  a  decision  which  will  in- 
volve our  sales  policy  for  next  season.  I  only 
know  that  we  must  increase  grosses  or  lower 
negative  costs.  Having  more  people  attend  mo- 
tion picture  theatres  at  lower  admission 
charges  will  not  solve  the  problem.  We  must 
make  some  arrangement  with  exhibitors  on 
minimum  admissions — possibly  reserving  the 
right  to  designate  a  certain  number  of  a  group 
of  pictures  as  quality  pictures  and  playing 
them  at  higher  prices.  It  would  probably  be 
necessary  to  use  the  first-run  period  of  one  or 
two  weeks  as  a  trial." 

Carl  Laemmle,  president  of  Universal,  de- 
clared emphatically  against  the  use  of  exclu- 
sives.  George  Schaefer,  sales  manager,  said : 
"If  conditions  don't  get  better  there  will  be 
more  10-cent  houses.  Every  one  is  looking  out 
for  himself.  Universal  is  not  so  much  con- 
cerned in  the  matter  of  flexible  admissions.  It 
is  too  early  to  tell  about  next  season's  policy." 

Major  Albert  Warner,  vice-president  of  War- 
ner Brothers,  said  the  company  has  not  de- 
cided on  policy  yet. 

Industry  leaders  e.xpect  a  system  of  selective 
runs — "flexibles" — to  emerge  from  the  present 
exclusive  practice,  said  Carl  E.  Milliken,  sec- 
retarv  of  the  MPPDA. 


February    4,    f  9  3  3 


MOTION    PICTURE  HERALD 


23 


SELZNICK  A  GREAT  PERSONALITY 


{Continued  from  page  13) 
grew  fretful.   Not  even  for  a  price  would 
he  keep  the  Selznick  light  under  the  Zukor 
bushel. 

Canne  the  evening  when  a  new  electric 
bulletin  atop  729  Seventh  avenue,  above 
the  Select  offices,  announced  to  the  world 
that  Olive  Thomas  was  to  star  under  the 
presentation  of  young  master  Myron  Selz- 
nick. 

Mr.  Selznick  and  Mr.  Zukor  just  could 
not  agree  after  that.  The  Zukor  interest 
in  Select  was  sold  back  to  Selznick.  Real- 
art  Pictures  were  organized  as  a  Zukor 
subsidiary  project  to  provide  competition 
for  Select  and  Selznick.  The  battle  was  on 
again. 

In  terms  of  profit,  Selznick  probably 
made  a  vast  mistake  In  this  break  with 
Zukor.  But  pride  of  name  and  fame,  pride 
of  fatherhood  and  the  love  of  conflict, 
the  joy  of  a  joke — all  these  were  rewards 
for  Selznick,  too. 

"Select"  went  off  the  signs  and  "Selz- 
nick" came  back.  He  coined  the  slogan 
"Selznick  Pictures  Make  Happy  Hours," 
then  invited  Al  LIchtman,  salesmanager  for 
Mr.  Zukor's  product,  to  luncheon  and  man- 
aged to  give  him  credit  for  the  line. 
Presently  LIchtman  received  a  present  of 
a  costly  watch  engraved  and  diamond  be- 
studded,  bearing  the  message  that  L.  J. 
Selznick  was  thanking  him  for  "Selznick 
Pictures  Make  Happy  Hours."  LIchtman 
showed  the  handsome  watch  and  "L.  J." 
privately  observed  that  he  had  "put  a 
twenty-four  sheet  In  the  opposition's  vest 
pocket." 

SELZNICK  was  still  rollicking  along,  mak- 
ing merry  as  he  went.  Before  a  con- 
gressional committee  he  declared  that  the 
motion  picture  business  required  less 
brains  than  any  other  Industry,  and  cited 
some  figures  from  his  own  ledgers  in  sup- 
port of  his  testimony. 

When  the  Czar  of  Russia  was  deposed, 
Selznick   sent   off  a   cable   which,  when 
translated  from  the  original  Russian,  read 
approximately  thus: 
NICHOLAS  ROMANOFF 
PETROGRAD,  RUSSIA 

WHEN  I  WAS  POOR  BOY  IN  KIEV  SOME  OF 
YOUR  POLICEMEN  WERE  KIND  TO  ME  AND 
MY  PEOPLE  STOP  I  CAME  TO  AMERICA  AND 
PROSPERED  STOP  NOW  HEAR  WITH  REGRET 
YOU  ARE  OUT  OF  JOB  OVER  THERE  STOP 
FEEL  NO  ILL  WILL  WHAT  YOUR  POLICEMEN 
DID  SO  IF  YOU  WILL  COME  NEW  YORK 
CAN  GIVE  YOU  FINE  POSITION  ACTING  IN 
PICTURES  STOP  SALARY  NO  OBJECT  STOP 
REPLY  MY  EXPENSE  STOP  REGARDS  YOU  AND 
FAMILY 

SELZNICK 
NEW  YORK 

After  the  story  of  the  tragedy  of  Eka- 
terinburg became  known,  "L.  J."  remarked 
with  feeling  on  the  mistake  the  Czar  had 
made  In  not  accepting  the  offer. 

The  war  with  Zukor  ran  on  and  on. 
Selznick's    banking    strength    waned  and 


ADMISSION  PRICES 
AND  FIXED  CHARGES 

Wall  Street's  interest  in  the  current 
price-cutting  movement  and  its  rela- 
tion to  the  general  economic  structure 
of  the  motion  picture  industry  was 
reflected  the  other  day  in  the  Wall 
Street  Journal,  which  said: 

"Recently  announced  cuts  in  ad- 
mission prices  at  Broadway  theatres 
and  around  the  country  call  attention 
to  the  real  estate  problems  of  the 
amusement  companies  which  remain 
unsolved  in  spite  of  operating  econ- 
omies that  have  been  made. 

"In  former  years  it  was  not  con- 
sidered safe  for  theatre  fixed  charges 
to  amount  to  more  than  20%  of  gross 
income,  but  since  1930  this  ratio  has 
been  increasing,  due  to  declines  in 
gross,  so  that  in  1932  Far  amount's 
fixed  charges  amounted  to  about  40% 
of  gross. 

"So  far,  the  decline  in  gross  has 
been  more  rapid  than  the  rediiction 
in  operating  expenses.  Income  reached 
its  lowest  level  last  summer,  and  since 
then  has  shown  some  improvement, 
although  December  was  disappointing. 
January  results  have  been  encourag- 
ing, due  to  better  film  releases." 


faded.  His  chronic  illness  was  telling  on 
him.  He  pushed  his  young  sons,  his  very 
young  sons,  very  far  forward  In  his  busi- 
ness. 

THE  MOST  conspicuous  surviving  impress 
of  the  works  of  Selznick  on  the  motion 
picture  Industry  Is  the  result  of  an  In- 
cidental contact  of  his  busy  days — Will 
H.  Hays.  It  chanced  that  through  the 
era  when  the  motion  picture  industry  as 
centered  In  New  York  was  becoming  aware 
that  there  was  work  aplenty  for  a  trade 
association  to  do,  and  a  special  job  for 
a  powerful  special  pleader,  against  the 
agitations  and  woes  that  beset  the  screen 
at  the  beginning  of  the  last  decade,  there 
was  In  the  Selznick  organization  an-  ag- 
gressive and  Industrious  young  lawyer  fromi 
Indiana,  Charles  C.  Pettijohn.  This  Mr. 
Pettijohn  was,  and  is,  not  only  a  lawyer 
and  a  film  man,  but  also  an  ambidextrous 
Democrat.  Mr.  Pettijohn  had  an  Indiana 
acquaintance  with  Will  H.  Hays,  chairman 
of  the  Republican  National  Committee, 
and  so  Pettijohn  found  many  a  little  thing 
to  do  In  behalf  of  the  campaign  of 
Warren  Gamaliel  Harding. 

Meanwhile  the  Selznick  war  with  Zukor 
was  losing,  losing,  losing.  Pettijohn  could 
observe  that  in  the  not  far  distant  future 
there  would  be  an  end  of  the  Selznick 


concern.  He  saw  to  It  that  Mr.  Hays  and 
Mr.  Selznick  got  very  well  acquainted. 
The  rest  was  simple.  When  the  Harding 
landslide  crowned  Mr.  Hays  with  glory 
and  he  went  off  to  be  postmaster  general, 
he  was  a  made  man. 

So  it  came  that  when  the  motion  pic- 
ture chieftains  gathered  to  form  the  Mo- 
tion Picture  Producers  and  Distributors  of 
America,  Selznick  put  Hays  in  nomination, 
against  the  names  of  Herbert  Hoover  and 
Hiram  Johnson.  Selznick  salesmanship 
triumphed  as  usual. 

But  the  screen  fortunes  of  Selznick  con- 
tinued to  decline,  on  down  Into  receiver- 
ship and  liquidation. 

While  that  process  was  In  progress,  in 
1925,  the  last  considerable  Selznick  gesture 
was  made.  On  a  bankroll  speculatively 
subscribed  by  a  group  of  old  friends,  in- 
cluding incidentally  P.  A.  Powers  and 
Arthur  Friend,  once  of  Lasky  connection, 
Selznick  set  out  for  Florida  to  see  what 
might  be  done  in  motion  picture  guise 
anent  the  great  real  estate  boom.  His 
expedition  arrived  on  that  palm  fringed 
coast  just  as  the  mania  was  passing  Its 
crest  and  nothing  happened  but  some 
pieces  In  the  Miami  papers.  It  was  a 
little  too  late  In  Florida  and  mayhap  In 
the  years  of  Selznick. 

Not  long  after  the  Selznicks  went  to 
Hollywood,  where  "L.  J."  sat  as  advisor 
to  his  sons,  Myron  engaged  in  an  agency 
for  talent,  David  In  production.  The  ola, 
time  tried  friendships  In  the  Loew  organi- 
zation, the  relations  built  up  with  Joseph 
Schenck  with  the  spectacular  success  of 
the  Talmadge  pictures,  now  stood  in  good 
stead.  "L.  J.'s"  heirs  and  successors  en- 
tered Into  the  inner  institution  of  the 
motion  picture.  His  last  years  were  com- 
fortably unexciting,  glinted  by  some  merry 
memories  and  punctuated  by  occasional 
visits  to  the  Broadway  which  had  once 
blazed  with  his  name. 

L.  J.  Selznick  has  gone  into  history — 
one  of  the  motion  picture's  great  per- 
sonalities— and  In  total  a  success. 


Local  No.  306  Receivers 
Are  Removed  by  Court 

The  three  receivers  recently  appointed 
for  Operators  Local  306,  New  York,  by 
Judge  Salvatore  A.  Cotillo  of  the  Supreme 
Court,  were  removed  this  week  by  the  Ap- 
pellate division.  The  receivers  were  former 
Supreme  Court  Justice  Samuel  I.  Rosen- 
man,  Philip  J.  Dunn,  George  W.  Alger. 

The  decision  was  unanimous  and  granted 
lATSE,  the  parent  body,  the  right  to  super- 
vise the  affairs  of  Local  306  on  condition 
that  it  posts  a  bond  of  $500,000,  which  it 
agreed  to  do.  This  supervision  will  prob- 
ably continue  until  other  officers  are  elected 
for  the  local,  which  will  be  done  providing 
Sam  Kaplan,  deposed  president,  loses  his 
action  for  reinstatement. 


WORLD'S 


from  ^  ^  i^^B 


Story 


by 


VICTOR 


Screen 


play 


Sonyi 


Lcvien 


ATTENDANCE  RECORD/ 

booking  record... 


#  115,822  admissions  in  jirst  five 
days  at  Radio  City  Music  Hall . . . 
topping  "Cock  Eyed  World"  pace 
(by  more  than  5,000  people)  when 
it  broke  the  world's  record  at  the 
Roxy. 

#  Set  in  three  ace  Broadway 
houses  for  three  big  weeks  .  .  . 
a  booking  record  unparalleled  in 
show  annals. 

#  Another  miracle  picture  from 
FOX ...  as  the  FOX  Cavalcade  of 
Hits  marches  on  in  triumph. 


One  of  the  FOX 

CAVALCADE  of  HITS 


26 


MOTION    PICTURE  HERALD 


February    4,  1933 


COMMITTEES  NAMED  IN  RKO  SUITS 


{Continued  from  page  9) 

ration,  Pathe  News,  Inc.,  and  the  two  theatres 
in  Radio  City. 

Mr.  Aylesworth  made  it  clear  that  the  re- 
ceivership action  does  not  include  the  produc- 
tion, distribution,  studio  or  newsreel  units,  nor 
does  it  involve  the  Radio  City  properties.  These 
will  continue  operation  under  their  present  man- 
agement, he  said. 

Statement  by  Sarnoff 

The  relation  of  the  receivership  action  to  the 
Radio  Corporation  was  explained  in  a  state- 
ment by  David  Sarnoff,  RCA  president,  who 
said : 

"So  far  as  the  interests  of  the  Radio  Corporation 
of  America  is  concerned,  it  has  made  a  substantial 
investment  in  the  debentures  and  stock  of  the  Radio- 
Keith-Orpheum  Corporation  because  of  its  interest  in 
the  development  of  talking  motion  pictures,  in  which 
it  was  one  of  the  pioneers,  and  because  of  its  inter- 
ests in  radio  broadcasting,  and  the  manufacture  and 
sale  of  sound  recording  and  reproducing  equipment. 

"The  motion  picture  and  theatre  industry,  like  other 
industries,  must  courageously  face  the  fact  that  the 
general  business  depression  has  drastically  reduced  its 
gross  income. 

"If  this  situation  is  faced  frankly  and  without  hesita- 
tion, entirely  new  conditions  can  be  brought  about  in 
the  entertainment  industry,  which  requires  rebuilding 
in  order  to  serve  the  best  interests  of  the  public  and 
of  investors.    To  that  end  we  shall  work." 

The  voluntary  petition  by  Orpheum  was  not 
filed  with  the  United  States  district  court  clerk, 
but  was  taken  directly  to  Judge  Bondy,  who 
did  not  reveal  what  the  Orpiheum  Circuit  had 
listed  as  assets  and  liabilities.  The  hearing 
which  preceded  the  court's  decision  was  in  the 
nature  of  a  conference.  Kaufman  and  Weitz- 
ner  represented  the  Orpheum  Circuit,  and  Wil- 
liam Mallard,  general  counsel  for  RKO,  ap- 
peared for  the  parent  corporation. 

In  the  petition  upon  which  the  RKO  mo- 
tion was  granted,  Mr.  West,  through  counsel, 
Robert  H.  Neilson,  declared  that  while  the 
corporation  was  solvent,  it  lacked  liquid  assets 
with  which  to  meet  future  obligations.  The 
petition  charged  that  operations  of  RKO  and 
its  subsidiaries  were  profitable  through  1930, 
but  that  in  1931  the  net  result  was  a  loss  of 
$5,660,770,  and  that  during  the  first  nine  months 
of  1932,  the  corporation  lost  $4,964,331. 

The  Orpheum  Circuit,  Inc.,  a  $23,000,000  op- 
erating company  controlled  by  Keith-Albee-Or- 
pheum  Corporation,  has  theatres  in  27  cities 
in  California,  Colorado,  Illinois,  Iowa,  Louis- 
iana, Minnesota,  Missouri,  Nebraska,  Oregon, 
Tennessee,  Wisconsin,  Washington,  and  in  Al- 
berta and  Manitoba,  Canada. 

Urges  Rental  Revisions 

"In  spite  of  substantial  economies  which  have 
been  effected,  profitable  operation  of  these  the- 
atres under  present  business  conditions  has 
proved  impossible  because  of  the  burdens  of 
excessive  rents  and  fixed  charges,"  said  Mr. 
Aylesworth,  as  chairman  of  the  board  of  Or- 
pheum. "A  number  of  these  theatres  could  be 
profitably  run  if  necessary  revisions  of  rentals 
and  other  fixed  charges  could  be  effected,"  he 
continued.  "We  hope  that  a  reorganization  of 
such  theatres  can  work  out  such  reductions."  , 

The  Orpheum  Circuit  is  understood  to  have 
been  operating  at  losses  approximating  $30,000 
weekly.  Harold  B.  Franklin  is  in  charge  of  all 
theatres  for  the  parent  corporation. 

In  reporting  details  of  Mr.  West's  petition 
in  Motion  Picture '  Herald  last  week,  it  was 
said  that  he  is  associated  with  the  Bancamerica- 
Blair  Corporation  as  manager  of  the  aviation 
division.  In  view  of  the  Bancamerica's  interest 
in  the  RKO  financial  situation  it  was  generally 
indicated  that  the  move  was  a  friendly  action 
on  the  part  of  the  various  RKO  banking  in- 
terests. Chase  Securities,  Jeremiah  Milbank 
and  Bancamerica-Blair  entered  the  RKO  situ- 
ation in  1931  by  purchase  of  the  six  per  cent 
gold  notes  issued  by  RKO  to  fund  indebtedness 


incurred  by  the  corporation's  acquisition  of 
Pathe  assets.  Under  an  extension  of  the  loan 
from  January  1,  1932,  to  January  1,  1933,  the 
notes  were  secured  under  an  indenture  dated 
December,  1931,  between  RKO  and  Chemical 
Bank  and  Trust,  as  trustee.  The  gold  notes 
were  purchased  by  the  Chase,  Milbank,  Banc- 
america  groups  in  $5,000  and  $10,000  lots. 

'  Mr.  Aylesworth  is  a  director  of  Irving 
Trust,  the  receiver,  and  reputedly  he  arid  the 
interests  of  the  bank  are  on  cordial  terms. 

Other  Petitions 

Coincident  with  the  Orpheum  petition  last  Fri- 
day, similar  petitions  were  filed  in  the  federal 
court  in  Delaware  on  behalf  of  RKO  Western 
Corporation  and  RKO  Southern  Corporation, 
theatre  units  of  the  parent  company.  These 
petitions,  signed  by  Harold  B.  Franklin,  who 
likewise  signed  the  Orpheum  bill,  stated  the 
corporations  owe  debts  but  are  unable  to  pay 
them  in  full.  Judge  John  P.  Nields,  in  United 
States  district  court  at  Wilmington,  signed 
orders  adjudicating  both  subsidiaries  bankrupt 
and  referred  the  case  to  United  States  Referee 
Charles  W.  Cullen  of  Georgetown,  Del.  Sched- 
ules are  to  be  filed  early  next  week.  Richards, 
Layton  and  Finger,  Wilmington  attorneys,  are 
solicitors  for  both  circuit  divisions. 

The  Southern  Corporation  was  formed  by 
RKO  to  operate  theatres  acquired  from  Karl 
Hoblitzelle  in  Houston,  Dallas,  Fort  Worth 
and  San  Antonio.  The  Western  Corporation 
operates  Pacific  Coast  houses  taken  from  Alex- 
ander Pantages. 

Although  Nat  Holt,  RKO's  division  manager 
in  the  Midwest,  declared  that  properties  super- 
vised by  him  were  all  solvent  and  will  continue 
to  function  and  to  meet  obligations.  Judge  Rob- 
ert Nezin,  in  United  States  district  court  in 
Ohio,  on  Monday  appointed  Isaac  Libson,  Cin- 
cinnati, and  Elmer  Rauh,  Dayton,  auxiliary  co- 
receivers  for  RKO  Midwest  Corporation,  which 
operates  in  Cincinnati,  Columbus  and  Dayton. 

Judge  Silverman  of  New  York  filed  the  peti- 
tion against  Midwest,  as  a  bondholder,  claim- 
ing default  of  interest  on  a  $1,000  bond  ma- 
turing in  1941.  Counsel  for  the  co-receivers, 
appointed  by  the  Ohio  court,  are  United  States 
District  Attorney  Harry  Abrams,  Cincinnati ; 
Sidney  Kusworm,  Dayton,  and  C.  M.  Gibson 
of  Columbus. 

Other  Actions  Filed 

The  various  receiverships  of  RKO  theatre 
subsidiaries  involve  approximately  65  houses, 
about  one-half  of  the  nationwide  circuit. 

Following  the  petition  of  Mr.  West,  other 
complainants  filed  actions  in  Newark  and  Bal- 
timore. There  was  to  be  a  hearing  on  the 
New  Jersey  action  on  Tuesday,  but  this  was 
postponed  to  February  14.  In  this  suit,  Vice- 
chancellor  Alfred  A.  Stein  appointed  Abe  J. 
David,  prosecutor  of  Union  County,  and  Ar- 
thur Walsh,  vice  president  of  Thomas  A.  Edi- 
son Industries,  Inc.,  as  temporary  receivers 
to  take  over  all  properties  and  interests  of 
RKO  in  the  state  of  New  Jersey. 

The  complainant  in  this  petition  is  Doris  L. 
Charing  of  Newark,  who  stated  she  holds  a 
note  for  $2,000  against  the  corporation. 

In  commenting  upon  the  New  Jersey  situa- 
tion, Mr.  Aylesworth  said: 

"The  action  of  the  New  Jersey  state  court 
in  appointing  temporary  receivers  for  RKO 
was  taken  without  any  notice  to  the  corpora- 
tion or  its  officers.  RKO  is  not  incorporated  in 
New  Jersey  and  owns  no  property  in  that  state. 

"It  is  assumed  that  the  court  action  was 
taken  under  a  misapprehension  as  to  these  facts, 
and  that  the  proceedings  will  be  promptly  dis- 
missed." 

The  Jersey  theatre  properties  referred  to  in 
the  action  probably  are  17  houses  in  10  towns, 
four  of  which  are  now  dark,  and  which  are 


operated  under  lease  to  subsidiary  compajiies 
of  the  parent  corporation,  against  which  the 
action  was  filed. 

Merritt  Lane,  a  Newark  attorney,  is  com- 
sel  for  the  receivers  in  this  case. 

Baltimore  Action 

In  the  Baltimore  action,  the  plaintiffs,  Joseph 
1 1.  Basker  and  Edward  Goldman  of  Boston, 
who  said  they  held  625  shares  of  RKO  common 
stock,  alleged  "gross  mismanagement"  of  RKO 
for  the  benefit  of  RCA,  and  claim  that  transfer 
of  5000,000  shares  of  class  B  stock  to  RCA  was 
illegal.  Circuit  Court  Judge  H.  Arthur  Stump 
allowed  the  corporation  until  February  7  to 
show  cause  why  the  receivership  should  not  be 
granted. 

A  further  suit,  filed  in  Baltimore  circuit  court. 
No.  2,  by  Edward  J.  Hickey,  holding  175 
shares  of  class  A  stock,  asks  that  the  refinanc- 
ing plan  of  RKO  be  stopped,  alleging  that  the 
plan  aims  at  putting  RCA  in  control. 

Immediately  following  announcement  of 
RKO's  equity  receivership,  various  rninority 
groups  began  the  formation  of  stockholders' 
protective  committees,  a  customary  procedure. 

Joab  H.  Banton,  former  New  York  district 
attorney,  with  headquarters  at  285  Madison 
avenue,  formed  an  "Independent  RKO  Stock- 
holders' Protective  Committee."  "A  carefully 
formulated  program  covering  the  scope  of  this 
committee's  activities  has  been  completed  and 
will  be  announced  within  a  few  days,"  Mr.  Ban- 
ton  said.  The  committee  seeks  deposit  of  RKO 
securities.  While  refusing  to  make  known  the 
names  of  committee  members,  he  said  that  no 
one  who  is  in  any  wise  identified  with  the  man- 
agement, directorate  or  banking  interests  of  the 
corporation  is  included. 

.'\n  investigation,  "impartial  but  thorough," 
which  will  be  conducted  by  the  Banton  group, 
will  include  "in  its  compass,  the  1931  reorgan- 
ization of  the  company,  its  purchase  of  Pathe, 
its  transactions  with  regard  to  Trans  Lux  and 
its  acquisition  of  divers  chains  of  theatres." 

During  the  weekend,  another  committee  set 
out  to  perfect  organization.  This  one  is  a 
joint  Paramount  and  RKO  stockholders'  com- 
mittee. Daniel  W.  Blumenthal,  New  York  at- 
torney, with  headquarters  at  474  Fifth  avenue, 
is  counsel.  Maurice  B.  Blumenthal,  attorney, 
and  F.  S.  Kaufman,  said  to  be  a  Paramount 
stockholder,  are  associated  in  the  move. 

Daniel  Blumenthal,  in  announcing  formation 
of  the  committee,  which  seeks  deposits  both  of 
Paramount  and  RKO  securities,  said  :  "Through 
the  aid  of  certified  public  accountants,  the  mem- 
bers of  our  committee,  who  will  be  only  those 
who  own  or  control  a  substantial  amount  of 
stock  in  the  companies,  will  make  a  drastic 
investigation,  and  intend  to  dig  deeply  into  the 
manner  of  operation  and  functioning  of  the 
companies  during  the  past  five  years." 

Assets'  Book  Value,  $104,000,000 

The  book  value  of  total  assets  of  RKO  are 
$104,000,000.  In  its  answer  to  the  West  com- 
plaint, the  corporation  said  that  this  is  "more 
than  $20,000,000  in  excess  of  the  liabilities"  of 
parent  company  and  subsidiaries,  and  includes 
as  liabilities  reserves  of  $10,400,000  and  out- 
standing preferred  stock  of  subsidiaries  amount- 
ing to  $9,600,000. 

The  aggregate  assets  of  RKO  have  a  book 
value  of  $80,500,000  and  the  company's  indebt- 
edness is  $19,500,000,  according  to  the  answer. 
The  aggregate  assets  include  an  investment  of 
$75,000,000  in  subsidiaries. 

Assets  include  land,  buildings,  leaseholds  and 
equipment  with  a  book  value  of  $75,000,000, 
"after  write-downs  during  1932  of  about  $16,- 
000,000."  Other  assets  of  pictures,  either  in 
work,    or   already   released,   total  $7,500,000, 

CContinued  on  following  page) 


February*   4,  1933 


MOTION    PICTURE  HERALD 


27 


RKOand  Orpheum 
Receiver  Is  Named 


BIG-AND  NOT  SO  BIG 

Meeban  Places  '^State  Fair" 
Among  Season's  Best;  and  Others 
Current  Have  Their  Moments 

by  LEO  MEEHAN 

Hollywood  Staff  Correspondent 


(Continued  from  preceding  page) 

"after  deduction  of  substantial  amortization  on 
released  pictures." 

Total  current  assets,  as  of  November  30, 
1932,  were :  $26,534,774,  including  cash  in  bank, 
$122,106 ;  .  subscriptions  to  debentures  and  stock, 
$3,240,165 ;  notes  due  from  affiliated  com- 
panies, $23,157,960,  and  investments  (securities, 
notes  of  and  advances  to  associated  and  other 
companies),  $52,032,941. 

Liabilities  on  November  30  were  $4,749,833, 
and  funded  debt  and  other  liabilities  amounted 
to  $14,722,549.  Total  reserves  were  $26,598,914, 
and  total  capital  stock  and  surplus,  $34,500,884. 

National  gross  receipts  of  RKO  theatres  on 
Monday  were  off  22.25  per  cent,  with  operat- 
ing expenses  29.70  per  cent  lower.  Admission 
prices  were  down  11.95  per  cent,  and  attend- 
ance was  off  13.22.  These  figures  are  for  the 
first  three  weeks  of  1933,  compared  with  the 
same  period  in  1932. 

The  parent  corporation  is  currently  grossing 
about  $17,000,000  a  year,  at  which  figure  the 
books  are  reputed  ^to  balance. 

Representing  Irving  Trust  Company  is  A. 
H.  McCausland,  who  will  supervise  adminis- 
tration of  both  the  RKO  and  the  Orpheum 
receiverships.  Mr.  McCausland  established 
headquarters  Wednesday  at  Radio  City.  Col. 
William  Donovan  was  appointed  attorney  for 
Irving  Trust.  Mr.  Donovan,  of  the  law  firm 
of  Donovan  and  Raichle,  of  90  Broadway, 
represents  the  Broadway  Twentieth  Corpora- 
tion, which  has  a  receivership  petition  pending 
against  Paramount. 

In  the  Orpheum  petition,  Harold  Franklin 
said  that  RKO  "is  willing  to  surrender  all 
Orpheum  properties  for  the  benefit  of  its  credi- 
tors." Preceding  the  receivership  action,  RKO 
officials,  headed  by  Martin  Beck,  had  been  con- 
ferring with  Speyer  and  Company  and  with 
J.  and  W.  Seligman  and  Company,  with  a  view 
to  determining  what  action  might  be  taken  in 
splitting  up  the  RKO  holdings  in  the  Orpheum 
group.  This  plan  is  being  held  in  abeyance 
pending  action  of  the  receivers. 


Westinghouse  to  Distribute 
Half  Its  RCA  Stock  Holding 

The  Westinghouse  Electric  and  Manu- 
facturing Company  on  February  20  will 
distribute  to  its  preferred  and  common 
stockholders  approximately  half  of  the 
2,842,950  shares  of  Radio  Corporation  of 
America  common  stock  held  by  it,  conform- 
ing to  the  terms  of  the  consent  decree  issued 
by  the  United  States  district  court  at  Wil- 
mington, Del.,  on  November  22. 

The  distribution  will  be  in  the  ratio  of 
one-half  share  of  Radio  for  each  one  share 
of  Westinghouse  preferred  or  common  re- 
corded on  January  23.  Decision  of  the  stock 
dividend  was  decided  at  a  special  meeting 
of  the  board  of  directors  held  at  Pittsburgh 
last  week.  Preferred  stockholders  have  the 
option  of  receiving  $3.50  in  cash  in  ex- 
change for  the  half  share  of  Radio  com- 
mon. 


Milwaukee  Film  Board  Elects 

Charles  W.  Trampe,  Mid  West  Film  Co., 
has  been  re-elected  president  of  the  Mil- 
waukee Film  Board  of  Trade.  Arthur  N. 
Schmitz,  RKO,  has  been  renamed  vice- 
president;  Sam  Shurman,  MGM,  secretary- 
treasurer,  and  Alfred  Davis,  Fox,  sergeant- 
at-arms.  Ben  Koenig  has  been  renamed  ex- 
ecutive secretary  and  counsel. 


Count  "State  Fair"  among  the  big  ones  of 
the  season.  It  has  everything,  including  the 
two  most  potent  names  on  the  Fox  payroll, 
Janet  Gaynor  and  Will  Rogers.  Figuring 
"Cavalcade"  as  the  roast  beef  of  the  Fox 
program,  "State  Fair"  is  the  mashed  po- 
tatoes. No  company  has  put  out  a  pair  of 
prettier  ones  this  past  production  season. 

For  once  Will  is  an  actor  playing  a  role, 
not  a  personality  playing  himself.  That 
doesn't  mean  he  is  not  ideally  cast,  because 
the  role  might  very  well  have  been  written 
exclusively  for  him.  As  an  expert  hog 
breeder,  with  nothing  on  his  mind  so  much 
as  winning  the  Hampshire  championship, 
Will  has  a  part  right  down  his  alley.  He 
eats  it  up. 

The  same  may  be  said  for  Janet  Gaynor 
in  the  role  of  his  daughter,  who  goes  to  the 
State  Fair  and  finds  romance.  Simple,  girl- 
ish, wholesome — Janet  fits  into  the  picture 
like  a  new  glove.  So  you  might  call  it  a 
perfect  Will  Rogers  picture  and  a  perfect 
Janet  Gaynor  picture  combined  into  one, 
which  it  is. 

But  it  is  more  than  that :  it  is  the  expert 
telling  of  a  story  that  is  bigger  than  either 
of  these  outstanding  personalities,  a  human, 
lovable  story  about  real  people,  about  their 
little  trials  and  triumphs,  about  their  inti- 
mate thoughts  and  doings.  Possibly  you 
cannot  imagine  an  incident  of  a  farm  wo- 
man's winning  the  State  Fair  prize  for  the 
best  mincemeat  and  pickles  being  gripping 
drama  and  hilarious  comedy,  but  it  is  just 
that  in  this  picture.  And  Louise  Dresser 
enacts  magnificently  what  is  by  far  the  best 
characterization  that  has  fallen  to  her  lot 
in  many  moons. 

An  All-Star  Affair 

Just  to  make  this  an  all-star  affair,  Fox 
has  tossed  in  Sally  Filers,  Lew  Ayres,  Nor- 
man Foster  and  Frank  Craven,  which  cer- 
tainly gives  the  show  one  of  the  biggest 
name  casts  of  the  year,  or  any  year. 

Incidentally,  a  big  Hampshire  boar  named 
"Blue  Boy"  does  one  of  the  screen's  classic 
animal  performances.  You've  never  seen 
anything  funnier  than  the  way  the  old  boy 
comes  out  of  his  laziness  when  a  prize- 
winning  sow  is  brought  into  the  pen  next  to 
him.  It  is  a  riot. 

Henry  King's  direction,  and  the  work  of 
the  entire  production  staff,  is  splendid. 

Fox  also  previewed  "Dangerously  Yours" 
during  the  week.  It  presents  Warner  Bax- 
ter in  a  "Raffles"  role,  and  as  usual  he  per- 
forms with  distinction.  Good  support,  too, 
from  Miriam  Jordan,  Herbert  Mundin, 
Florence  Roberts  and  several  others.  The 
story  is  not  as  good  as  it  might  be,  getting 
somewhat  wobbly  in  spots,  but  there  are 
moments  of  strong  drama  and  some  se- 
quences with  effective  comedy.  The  photog- 
raphy is  unusually  beautiful  in  the  moon- 
light seascapes. 

"Blondie  Johnson"  will  wow  Joan  Blon- 
dell's  fans,  and  no  doubt  will  make  her  a 
lot  of  new  ones.  By  stirring  up  a  lot  of 
smart  witticisms,  injecting  clever  and  un- 


usual situations,  Warners  has  succeeded  in 
proving  that  gangster  themes  still  can  be 
entertaining.  Here  you  have  Blondell  in  a 
role  of  a  feminine  Al  Capone,  torn  between 
being  in  love  with  a  gangster  pal,  played  by 
Chester  Morris,  and  the  business  of  plying 
her  unique  rackets  for  plenty  of  cash.  The 
story  is  so  developed,  and  initially  planted, 
that  you  sympathize  a  lot  with  Joan  even 
when  she  is  relieving  her  victims  of  their 
money.  It  is  a  typical  fast-moving  Zanuck- 
type  picture,  snappily  directed  by  Ray  En- 
right. 

Ten  of  the  world's  foremost  authors  are 
supposed  to  have  concocted  the  plot  of  Par- 
amount's  "The  Woman  Accused,"  taken 
from  a  story  currently  serialized  in  Liberty 
magazine.  The  list  includes  Rupert  Hughes, 
Vicki  Baum,  Zane  Grey,  Vina  Delmar,  Irv- 
in  Cobb,  Gertrude  Atherton,  J.  P.  McEvoy, 
Ursula  Parrott,  Polen  Banks,  Sophie  Kerr. 
This  no  doubt  gives  the  production  the 
greatest  all-star  writing  cast  ever  presented, 
particularly  when  you  add  that  of  Bayard 
Veillier  renowned  plajrwright,  as  author  of 
the  screen  play. 

Well,  it  is  quite  an  idea,  but  it  never  will 
rank  among  the  best  works  of  any  of  the 
authors  mentioned.  It  is  just  a  fair  mur- 
der melodrama,  with  some  pretty  improbable 
doings  that  might  have  been  more  interest- 
ing had  some  of  the  actors  involved  put  a 
little  more  conviction  into  their  perform- 
ances. Nancy  Carroll  goes  on  a  three-day 
cruise  to  nowhere  with  her  lover,  Cary 
Grant,  immediately  after  killing  an  old 
flame,  Louis  Calhern,  because  he  tried  to 
force  her  to  resume  extra-marital  relations 
with  him  after  a  lapse  of  six  months.  A 
friend  of  Calhern,  John  Halliday,  follows 
her  on  board  the  ship,  stages  a  mock  trial 
in  an  effort  to  make  her  confess  to  the  kill- 
ing. The  new  boy  friend,  also  a  lawyer, 
defends  her.  For  novelty,  this  trial  scene 
is  staged  around  a  ship's  swimming  pool, 
with  the  judge  in  a  bathing  suit. 

Big  Horsewhipping  Scene 

Biggest  scene  in  the  picture  is  the  horse- 
whipping of  a  gangster.  Jack  La  Rue,  by 
Cary  Grant,  to  make  him  tell  the  truth.  It 
evoked  two  big  bursts  of  applause  from  the 
preview  audience.  We  await  with  pleasur- 
able anticipation  the  day  when  someone  will 
hand  this  lad  La  Rue  a  real  big  part. 

Yes,  Irving  Pichel  plays  his  one  hundred 
and  steenth  district  attorney.  Just  for  varia- 
tion, we'd  like  to  see  some  one  like  Jack 
Oakie  do  a  district  attorney,  or  Jimmy  Du- 
rante. 

J.  G.  Bachman's  latest  for  RKO  release 
is  currently  titled  "A  Successful  Blunder." 
Good  performances  by  Junior  Durkin,  who 
is  featured,  Arthur  Vinton  and  Richard 
Carle,  succeed  under  Irving  Cumming's 
careful  direction  in  overcoming  the  blun- 
ders of  the  story  as  well  as  could  be  ex- 
pected. But  the  yarn  is  only  mildly  inter- 
esting. However,  there  is  a  lot  in  it  that 
may  please  the  youngsters  and  some  of  the 
family  trade.  Mrs.  Wallace  Reid,  whom  we 
have  not  seen  for  some  time,  also  appears. 


HO- HUM -JUST  AN 
AVERAGE  ISSUE  FROM 
HEARST  METROTOME 
NEWS!'' 


PADEREWSKI 

in  the  headlinesl 


JAPAN'S  EMPEROR 
in  the  headlines! 


POPE  PIUS  XIII 
in  the  headlines! 


i 


HEARST 

The  Newsreel 


,cal  release  progr^ 


mi 


_np  "ASM  CA"" 
 ^  ,  RETURNS 

HOLY  YEAR 


D  PEACE        ,  nalio.-s 

OOCTOR  PERFORMS 

pftlicnt. 


^**'^«lSv  Of  SOVIET 

P^*^    »  Moscow.   

Square,  |  ,     1  H 

tiononeof  g'"  ■■  „„ews 

^r^<s  oassing  ,  v«rar. 

_ana«oundmg  j^i„„ 
history 

TURF  FAW»  '  fi„a, 

UAVANA  .  ^  o£  the  racing  ^f"' t,»cU  «or  syovl 

Ml*'''  Opeumg  °' ,  Cuba's 

American**'^ 
of  kings- 


.  ^.  amazing 

A"--  °\re:enl 
standing  "^^^^jous 

cel^^^'^'^e  fi{tccntl> 
"  s    V  »f  Soviet 
Rvile.  ,   .  will 

>lo^""'"ar  audiences 

elibound  .  M 
tone  Service 


Vol 


Pardon  us,  Mister  Exhibitor,  but 
weVe  still  going  ahead  on  the  old 
fashioned  notion  that  Newsreels 
are  meant  for  news!  Funny  thing 
isn't  it  that  the  public  agrees !  And 
we're  on  more  screens  than  ever 
and  winning  continued  praise! 


RUSSIA'S  STALIN 
in  the  headlines! 

(This  subject  is  one  of  the  real 
sensations  of  newsreel  history!) 


METROTONE  NEWS 

/  MetYO''Qoldwyn''Mayer  (w  e're  proud  of  it!) 


30 


MOTION    PICTU  RE  HERALD 


February    4,  1933 


DETAILS  OF  PARAMOUNT  ACTIONS 


{Cotitinucd  from  page  9) 
mount  Pictures  Distributing-  Corporation  and  Para- 
mount International  Corporation — which  conduct  the 
business  of  producing  and  distributing  Paramount 
pictures.  The  business  of  these  producing  and  dis- 
tributing subsidiaries  is  profitable  and  they  will 
continue  to  manufacture  and  distribute  quality  mo- 
tion pictures  under  the  same  management  and  per- 
sonnel as  heretofore." 

Paramount  Has  $166,000,000  in  Assets 

Paramount  consented  to  a  petition  of  the 
Broadway  and  Twentieth  Corporation,  a  CaH- 
fornia  creditor  to  the  extent  of  $30,000.  The 
complaint  was  taken  directly  to  Judge  Bondy, 
who  named  the  receivers  after  a  conference 
in  his  chambers  in  the  towers  of  the  Wool- 
worth  Building.  Under  the  law  a  federal 
judge  is  empowered  to  receive  such  petition. 

Action  was  precipitated  by  Colonel  William 
J.  Donovan's  law  firm  of  Donovan  and  Raichle, 
New  York.  The  corporation,  through  attorneys 
Rosenberg,  Goldmark  and  Colin,  New  York, 
admitted  that  it  lacked  liquid  assets  with 
which  to  meet  current  obligations,  but  asserted 
that  it  had  assets  of  $166,000,000. 

The  first  joint  court  hearing  on  the  situa- 
tion will  be  held  Thursday,  in  New  York, 
when  Judge  Bondy  will  preside  in  the  old  Post 
Office  Building,  at  City  Hall.  The  hearing  was 
scheduled  for  Monday,  but  was  postponed  by 
consent  of  counsel  for  bondholders  and  the 
corporation. 

Mr.  Zukor  and  Mr.  Hilles  are  expected  to 
attend,  with  counsel.  Root,  Clark  and  Buckner, 
of  31  Nassau  Street,  appointed  by  the  court 
Monday.  Counsel  for  the  corporation  will  be 
on  hand,  headed  by  Austin  Keough,  and  also 
various  representatives,  legal  and  otherwise,  of 
stock  and  bond  holders'  committees. 

The  Broadway  and  Twentieth  petitioner,  a 
San  Francisco  theatre  company,  cited  rental 
obligations  of  Paramount,  including  that  of 
the  Paramount  Building,  1501  Broadway,  where 
Paramount's  corporation  have  headquarters, 
and  for  which  the  company  pays  $807,000 
yearly  rental.  Annual  rent  for  the  Brooklyn 
Paramount  Building,  amounting  to  $590,000  was 
mentioned  as  another  obligation.  Both  were 
acknowledged  by  the  corporation,  which  in  its 
consent  to  the  complaint  agreed  that  Publix  has 
an  interest  in  1,340  theatres,  1,100  of  which 
are  in  the  United  States,  and  240  in  Canada 
and  abroad. 

Production  and  distribution  are  not  affected 
by  the  proceedings,  according  to  the  corpora- 
tion, which  several  weeks  ago  established  sep- 
arate corporate  entities  to  carry  on  the  activi- 
ties of  each  branch.  A  statement  to  the  trade 
last  Friday  said :  "These  companies  are  sub- 
sidiaries of  Paramount  Publix  Corporation,  and 
are  NOT  in  receivership.  They  will  continue 
to  produce  and  distribute  quality  motion  pic- 
tures under  the  same  management  and  per- 
sonnel as  heretofore." 

Subsidiaries  mentioned  were  Paramount  Pro- 
ductions, Inc.,  Emanuel  Cohen,  vice-president, 
producer  of  Paramount  product;  Paramount 
Pictures  Distributing  Corporation,  George  J. 
Schaefer,  vice-president,  distributing  unit,  and 
Paramount  International  Corporation,  Emil  E. 
Shauer,  vice-president,  through  which  foreign 
activities  are  handled.  Adolph  Zukor  is  presi- 
dent and  Ralph  Kohn  is  treasurer  of  each  com- 
pany. A  fourth  unit,  created  with  the  others, 
was  Paramount  Pictures  Corporation. 

Distribution  Will  Not  Be  interrupted 

Nineteen  pictures  will  be  released  in  the 
next  three  months,  according  to  Mr.  Cohen, 
who  is  presiding  over  production  at  Hollywood. 

Mr.  Schaefer  called  a  cabinet  meeting  of 
the  sales  organization  immediately  after  the 
receivership  announcement.  He  told  depart- 
ment heads  to  flash  word  to  branch  managers 
in  the  field  that  the  distributing  division  was 
in  no  wise  involved. 

Will  H.  Hays,  president  of  the  MPPDA, 
who  arrived  promptly  from   Hollywood  last 


week,  was  in  communication  with  Judge  Bondy 
over  the  weekend,  during  which  Mr.  Hays 
voiced  a  vote  of  confidence  in  the  court's  de- 
cision naming  Adolph  Zukor  as  co-receiver 
with  Charles  D.  Hilles.  No  one  is  better  quali- 
fied to  act  as  receiver  for  Paramount  than  Mr. 
Zukor,  Mr.  Hays  told  the  court. 

Thursday's  conference  before  Judge  Bondy, 
scheduled  to  start  at  10 :30  a.  m.,  may  have 
a  bearing  on  the  continuance  of  the  co-receiv- 
ers, who  were  named  temporarily.  Judge 
Bondy  indicated  on  Monday  that  objections 
had  been  voiced  against  the  appointment  of 
Mr.  Zukor. 

Nathan  Burkan,  well  known  motion  picture 
attorney,  who  is  said  to  represent  interests 
holding  approximately  $1,500,000  in  Paramount 
bonds,  told  the  court  at  the  limited  session 
Monday  that  his  interests  approved  the  appoint- 
ment of  Elihu  Root,  Clark  and  Buckner  as  at- 
torneys for  the  receivers.  Nor  were  there  any 
objections  forthcoming  from  the  forty  or  more 
attorneys  in  court. 

Among  others  in  the  business,  Mr.  Burkan 
serves  Walter  Wanger  and  Jesse  L.  Lasky,  for- 
mer Paramount  executives  whose  contracts 
with  the  company  were  matters  of  legal  adjust- 
ment. 

In  the  meantime,  executives  along  film  row 
expressed  confidence  upon  learning  that  Mr. 
Zukor  was  in  charge  of  the  Paramount  situa- 
tion with  Mr.  Hilles,  who  is  one  of  America's 
most  widely  known  political,  economic  and 
philanthropic  citizens. 

The  application  for  a  receiver  for  the  the- 
atre properties  was  filed  by  the  circuit's  hold- 
ing company,  Publix  Enterprises,  Inc.  Assets 
of  $23,864,076  consists  of  stock  in  affiliated 
circuit  corporations  and  sums  due  from  afiiili- 
ates.  Principal  creditors  are  Paramount  Publix 
Corporation,  $1,037,247,  and  Publix  Theatres 
Corporation,  $5,748,272.  The  major  liability, 
listed  at  $30,952,260,  represents  guarantees  on 
leases  of  companies  operating  theatres.  About 
73  theatre  leases  in  50  towns  and  21  states  are 
involved. 

Represented  in  the  contingent  obligations  are 
units  of  Wilby,  Fitzpatrick-McElroy,  Shea, 
Blank,  Sparks,  Southern  Enterprises,  and 
others.  A  Universal  Pictures  Corporation  note 
for  $209,007  is  also  listed  as  a  liability. 

Publix's  Holdings  in  Subsidiaries 

Among  the  principal  individual  assets  of 
Publix  are  stock  held  in  the  following  cor- 
porations by  Publix  Enterprises,  Inc. :  Atlanta 
Enterprises,  Inc.,  $1,015,810;  A.  H.  Blank 
Theatre  Corporation,  $1,544,332,  and  Tennessee 
Enterprises,  Inc.,  $1,014,004.  Other  major  as- 
sets include  debts  on  open  accounts  from  the 
following  sources :  A.  H.  Blank  Theatre  Cor- 
poration, $1,476,915 ;  Paramount  Enterprises, 
Inc.,  $1.236,501 ;  Southern  Enterprises  of 
Texas,  $1,696,636;  St.  Petersburg  (Fla.)  En- 
terprises, Inc.,  $1,298,350;  Toledo  Paramount 
Corporation,  $1,020,175. 

Minor  liabilities  involving  unsecured  claims  are 
listed  for  the  following :  Augusta  Enterprises, 
Carolina  Amusement  Co.,  Charlotte  Amusement 
Co.,  Montgomery  Enterprises,  Memphis  Enter- 
prises, Publix  Indiana,  Publix  Salt  Lake,  Im- 
perial Theatre  Co.,  Paramount  Publix,  Publix 
Theatre,  Savannah  Theatres,  United  Theatre 
Enterprises,  Kansas  City  Operating  Co.,  Regal 
Theatres,  J.  H.  Cooper,  Lincoln  Theatres,  all 
of  1501  Broadway,  and  Daytona  Beach  The- 
atres, Gulf  Theatres  and  Midland  Theatres,  all 
of  Sparks  Enterprises,  Lakeland,  Florida,  and 
Commercial  Investment  Trust  Co.,  Wilmer  & 
Vincent,  and  W.  S.  Butterfield  Theatres,  New 
York. 

One  of  the  first  matters  to  be  attended  to  by 
the  receivers  will  be  theatre  leases.  A  com- 
plete survey  of  1,100  leases  has  been  drawn  up, 
and  modification  or  disaffirmance  of  many  are 
expected  to  be  made  part  of  future  proceedings 
before   a    bankruptcy   referee.    Referees  are 


obliged  by  law  to  disaffirm  such  leases  if  called 
upon  to  do  so.  In  similar  actions  outside  of 
the  theatre  business,  hundreds  of  leases  have 
been  disaffirmed,  with  resultant  savings  of  hun- 
dreds of  thousands  of  dollars.  Many  Publix 
theatres  are  expected  to  be  dropped  by  the 
corporation  and  its  receivers.  The  receivers 
have  six  months  in  which  to  decide  on  dis- 
affirming or  continuing  contracts  and  leases, 
but  this  period  may  be  extended  with  approval 
of  the  court. 

Paul  E.  Mead,  head  of  the  bankruptcy  de- 
partment of  Irving  Trust  Company,  said  a  com- 
plete staff  of  the  bank's  representatives  had  al- 
ready undertaken  a  study  of  Publix's  corporate 
structure  and  operating  activities. 

Company  Will  Contest  Petitions 

Many  involuntary  petitions  against  Para- 
mount are  pending.  Directors  of  the  corpora- 
tion said  they  will  contest  such  actions. 

The  voluntary  application  for  Paramount 
receivers  was  speeded  on  Thursday  when  an 
involuntary  petition  was  filed  in  federal  court 
bv  three  creditors,  Reuben  Gelford,  I.  Riseman 
and  M.  Yellou,  holders  of  $4,000  of  20-year 
SYi  per  cent  sinking  gold  fund  bonds.  The 
bonds  are  part  of  an  issue  of  $13,484,000  dated 
Aug.  1,  1930.  The  petition  alleged  that  the 
corporation,  while  insolvent,  on  December  10, 
1932,  with  intent  to  prefer  M.  E.  Comerford, 
above  other  and  like  creditors,  transferred  to 
Mr.  Comerford  theatre  properties  of  substantial 
\  alue.  The  court  is  expected  to  dispose  of  this 
petition  on  Thursday. 

Supreme  Court  Justice  Richard  P.  Lydon, 
New  York,  granted  the  petition  of  Robert  L. 
Levy,  Chicago  bondholder  of  Paramount,  for 
temporary  receivership  for  23  features,  allegedly 
valued  at  more  than  $10,000,000,  which,  it  was 
said.  Paramount  dejivered  to  Film  Production 
Corporation.  This  subsidiary,  claimed  the  peti- 
tioner, acquired  the  pictures  in  violation  of  the 
rights  of  bondholders  and  the  agreement  by 
Paramount  not  to  alienate  any  of  its  property 
that  constituted  a  security  for  its  bonds.  The 
suit  also  named  Chase  National  Bank,  as  trustee 
of  $13,000,000  of  per  cent  bonds,  issued  in 
1930,  and  the  Film  Production  Corporation. 
Justice  Lydon  reserved  appointment  of  re- 
ceivers, pending  a  trial. 

Films  covered  in  the  receivership,  some  of 
which  carry  working  titles,  and  the  sums  spent 
on  production,  are ; 

"One  Hour  With  You,"      "Merton  of  the  Talkies," 

$1,135,000  $159,000 
"The   Broken   Wine,"      "Horse  Feathers."  $462,- 

$300,000  000 
"The   Miracle   Man,"      "On  Your  Mark."  $125,- 

$469,000  000 
"Sensation,"  $321,000  "Lives  of  a  Bengal  Lan- 

"This    Is    The    Night,"  cer,"  $100,000 

$335,000  "Love   Me  Tonight," 

"Sky   Bride,"    $250,000  $580,000 
"The    World    and    the      "The  Challenger,"  $162.- 

Flesh,"    $417,000  000 
"Sinners    in    the    Sun,"       "Bride    of   the  Enemy," 

$228,000  $154,000 
"Strange   Case  of   Clara      "Ten  Commandments," 

Deane,"  $182,000  $79,000 
"Thunder  Below,"  $382,-      "Siren  and  Triton  s." 

000  $208,000 
"Jerry  and  Joan,"  $189,-      "Velvet,"  $334,000 

000  "Countess    of  Auburn," 

"Come     On.     Marines,"  $19,000 

$177,000 

Paramount  organized  Film  Production  Cor- 
poration, it  was  conceded,  and  then  turned  over 
the  pictures  to  it,  accepting  its  notes  for  $13,- 
875,000  in  return,  and  endorsing  them  over  to 
a  group  of  banks  to  pay  $9,600^000  due  them  on 
March  28,  1932,  and  to  serve  as  collateral  for 
$4,000,000  additional  capital  required  to  finish 
the  films. 

The  Banking  Situation 

Ralph  A.  Kohn,  treasurer  of  Paramount,  in 
opposing  the  application,  said  the  company  owed 
$9,600,000  last  March  and  that  the  banks  agreed 
to  buy  the  notes  of  the  subsidiary,  endorsed  by 
Paramount  Publix,  and  provide  more  than 
$4,000,000   additional.     The   banks,    with  the 

(Continued  on  following  page) 


February    4,  1933 


MOTION    PICTURE  HERALD 


31 


SUITS  LAUNCHED  IN  SEVERAL  CITIES 


(Continued  from  preceding  page) 
moneys   due   them   after   the   agreement  was 
made,  are : 

Bankers  Trust  Company,  $1,500,000 
Central  Hanover  Bank  and  Trust  Company,  $1,500,000 
Chemical  Bank  and  Trust  Company,  $1,500,000 
Commercial     National     Bank    and     Trust  Company, 
$1,500,000 

Continental  Illinois  Bank  and  Trust  Company  of 
Chicago,  $1,500,000 

First  National  Bank  of  Chicago,  $1,500,000 

National  City  Bank  and  Manufacturers  Trust  Com- 
pany, $1,500,000 

County  Trust  Company,  $375,000 

Tradesmen's   National   Bank  and   Trust   Company  of 

Philadelphia,  $500,000 
Empire  Trust  Company,  $500,000 

In  the  equity  action  against  the  parent  cor- 
poration, Justice  Bondy  ordered  the  co-receivers, 
Mr.  Zukor  and  Mr.  Hilles.  to  post  bonds  of 
$50,000  each. 

Two  petitions  for  appointment  of  auxiliary 
receivers  for  Southern  Cahfornia  assets  and 
properties  of  Paramount  Pubhx,  were  filed 
Tuesday  in  Los  Angeles  federal  court.  These 
will  be  heard  Saturday. 

On  behalf  of  William  Boal,  of  New  York, 
S.  S.  Geldberg,  attorney,  claimed  that  Boal 
owns  $1,000  worth  of  5^  per  cent  sinking  fund 
gold  bonds  which  were  defaulted  in  no-pay- 
ment of  interest. 

The  second  suit  was  filed  by  McFarland, 
Schelnman,  and  Krasne,  attorneys  for  E.  W. 
Reynolds  Company,  New  York.  This  suit 
claims  $171  for  merchandise. 

At  Boston,  Rollins  J.  Levin  filed  a  petition 
in  federal  court  seeking  appointment  of  himself 
as  auxiliary  receiver  for  Paramount  Publix  in 
that  district.  Rollins  stated  that  he  owns  six 
$1,000  bonds.  The  petition  will  be  heard  Thurs- 
day. 

Application  for  receivers  to  take  charge  of 
New  Jersey  assets  of  Paramount  Publix  was 
scheduled  to  be  heard  next  Monday  by  Federal 
Judge  Guy  L.  Fake,  in  Newark.  The  applica- 
tion was  made  by  William  Harris,  counsel  for 
William  Boal,  holder  of  a  $1,000  sinking  fund 
gold  note.  The  Paramount  Publix  Jersey 
properties  are  in  Asbury  Park,  Long  Branch, 
and  Plainfield.  The  action  in  Judge  Fake's 
court  came  after  Federal  Judge  William  Clark 
had  declined  to  act  on  the  application. 

On  Dec.  30,  1932,  L.  H.  Harris,  a  bondholder, 
filed  a  petition  in  federal  court.  New  York, 
asking  an  equity  receiver  for  the  corporation. 
Last  week  the  corporation  received  an  exten- 
sion of  20  days  in  which  to  file  an  answer  to 
this  petition,  no  action  having  been  taken  on  it 
by  Justice  Bondy. 

L.  F.  Harris  is  executor  of  the  estate  of 
Ida  C.  Harris,  owner  of  $5,000  in  20-year  sink- 
ing fund  bonds  of  Paramount.  He  asked  for 
the  removal  of  the  Chase  National  Bank  as 
trustee  for  the  bonds  and  the  substitution  of  a 
receiver  in  equity.  The  suit  alleged  that  the 
Chase  bank  had  violated  its  trust  by  permitting 
the  company  to  pay  a  cash  dividend  of  $3,151,- 
514  on  the  common  stock  on  June  28,  1930. 
Mann  and  Webster  are  attorneys  for  Mr. 
Harris. 

Interest  on  Paramount  Bonds  Due 

Paramount's  equity  receivership  forestalled 
necessity  to  pay  approximately  $363,885  inter- 
est, due  Wednesday,  on  its  issue  of  $13,214,000, 
20-year  sinking  fund  gold  bonds. 

Currently,  the  parent  company's  gross  earn- 
ings are  at  the  rate  of  $30,000,000  annually. 
The  capitalization  consists  of  $31,876,900  of  $10 
par  common  stock,  and  $4,243,175  of  subsidiary 
preferred  stock.  Funded  debt  comprises  $13,- 
500,000  of  20-year  sinking  fund  5^s,  due  in 
1950;  $12,542,000  of  20-year  sinking  fund  6s, 
due  in  1947 ;  bonds  and  mortgages  of  subsidiary 
companies  totaling  $72,438,882,  including  $6,- 
050,500,  due  in  1932.  In  addition,  there  were 
outstanding  purchase  money  obligations  aggre- 
gating $15,944,034. 

In  the  first  nine  months  of  1932  Paramount 
Publix  showed  a  net  loss  of  about  $13,000,000. 


The  last  balance  sheet,  as  of  Dec.  31,  1931, 
revealed  net  working  capital  of  $5,995,222.  Total 
current  assets  then  totaled  $35,728,402;  total 
current  liabilities,  $29,732,180. 

Three  committees  for  security  holders  were 
formed  immediately  and  are  now  soliciting  de- 
posits of  Paramount  Publix  securities.  The 
first  in  the  field,  formed  Friday,  is  headed  by 
Frank  A.  Vanderlip,  with  Robert  K.  Cassatt, 
Duncan  G.  Harris,  Lawrence  F.  Stern  and  Sir 
William  Wiseman  as  members,  and  with  the 
Chase  National  Bank  as  depositary.  This 
committee  is  seeking  deposits  of  Paramount- 
Famous-Lasky  Corporation  20-year  six  per 
cent  sinking  fund  gold  bonds  due  Dec.  1,  1947, 
and  Paramount  Publix  Corporation  20-year  5^ 
per  cent  sinking  fund  gold  bonds  due  Aug.  1, 
1950. 

The  second  committee,  organized  Saturday, 
is  seeking  deposits  of  Paramount  Publix  com- 
mon stock.  The  committee  includes  Duncan 
A.  Holmes,  a  vice-president  and  director  of 
Chase  Securities  Corporation ;  Barney  Bala- 
ban,  of  B  &  K;  John  P.  Bickell,  a  director  of 
Mclntyre  Porcupine  Mines,  Ltd.,  of  Canada, 
and  prominently  identified  with  financing  of 
Famous  Players  Canadian  Corporation ;  Rulof¥ 
E.  Cutten  of  E.  F.  Hutton  &  Co.,  bankers ;  and 
Maurice  Newton  of  Hallgarten  &  Co.,  banking 
firm  connected  with  considerable  earlier  financ- 
ing of  Paramount  Publix  when  the  company 
was  known  as  Famous  Players-Lasky.  The 
depositary  of  this  committee  is  The  Commercial 
National  Bank  and  Trust  Co. 

The  third  committee  is  appealing  to  holders 
of  first  mortgage  5^  per  cent  25-year  sinking 
fund  gold  loan  certificates  of  Paramount 
Broadway  Corporation,  due  Jan.  1,  1951.  This 
is  the  company  that  owns  the  Paramount 
Building.  On  this  committee  are  Peter  Grimm, 
chairman,  of  William  A.  White  &  Sons,  real 
estate ;  J.  Russell  Forgan,  Field,  Glore  &  Co., 
bankers ;  Robert  Goelet,  financier ;  Howard  V. 
Smith,  Home  Insurance  Co.,  and  Elisha 
Walker  of  Kuhn,  Loeb  &  Co.  The  depositary 
is  the  Chemical  Bank  &  Trust  Co. 

Deposit  Agreements  Ready  for  Holders 

Deposit  agreements  to  be  sent  to  Paramount 
securities  holders  are  now  being  printed,  and 
are  expected  to  be  ready  for  distribution  this 
week. 

A  fourth  committee  is  seeking  joint  deposits 
of  Paramount  Publix  and  RKO  securities. 
This  one  was  formed  by  Maurice  B.  and  Daniel 
W.  Blumenthal,  attorneys,  of  474  Fifth  .-\ve., 
and  was  described  as  an  independent  protective 
committee. 

A  move  to  organize  a  Paramount  sharehold- 
ers' protective  association  was  launched  in 
Toronto,  with  John  P.  Bickell  of  Toronto, 
vice-president  of  Famous  Players  Canadian 
Corporation,  as  Canadian  representative. 
Minority  stockholders  in  the  Canadian  com- 
pany belonged  to  an  association  which  opposed 
absorption  of  Famous  Players  by  Paramount 
on  a  share  exchange  basis,  and  these  stock- 
holders never  turned  in  their  original  Cana- 
dian shares.  There  is  talk  of  again  reviving 
this  minority  group. 

Coincidentally  with  activities  in  New  York, 
receivers  were  appointed  elsewhere  for  numer- 
ous affiliated  circuit  corporations. 

Howard  McCoy,  vice-president  of  Saenger 
Theatres,  Inc.,  joined  with  Publix  in  a  re- 
ceivership petition  filed  at  New  Orleans.  E.  V. 
Richards,  president  of  Saenger,  was  appointed 
by  Federal  Judge  Wayne  J.  Borah.  He  was 
allowed  three  months  by  the  court  in  which  to 
affirm  or  disaffirm  leases  on  the  subsidiary's 
properties,  approximating  60  theatres  located  in 
Louisiana,  Mississippi,  Florida,  Alabama  and 
Arkansas.  Mr.  Richards  was  ordered  to  post 
$25,000  bond. 

Paramount  Publix  claimed  Saenger  owes  it 
$6,000.    Liabilities  of  Saenger  were  given  as 


$1,856,000.  An  additional  $300,000  is  listed  as 
debts  to  various  persons  and  companies.  In 
the  application  the  company  did  not  list  assets, 
but  made  mention  of  mortgages  on  various 
theatres  and  real  estate  given  as  security  for 
bonds. 

Saenger  Theatres  has  outstanding  $600,000 
realty  first  mortgage  bonds,  reported  due  July, 
1933.  These  are  part  of  an  issue  of  $900,000. 
Saenger  first  mortgage  and  collateral  warrants 
due  Oct.  1,  1940,  total  $2,500,000. 

Other  Publix  Affiliates  File  Petitions 

Voluntary  petitions  in  bankruptcy  were  also 
filed  in  federal  court  at  Omaha  by  A.  H. 
Blank  Theatres  Corporation  of  Nebraska  and 
Publix-Nebraska,  which  operates  21  houses. 
The  action  was  authorized  by  the  board  of 
directors  in  New  York  on  Tuesday.  Book 
value  of  the  two  companies  is  listed  at  $3,000,- 
000,  but  shrinkage  is  admitted.  Federal  Judge 
J.  W.  Woodrough  named  A.  H.  Blank  of  Des 
Aloines  receiver  to  operate  the  houses,  and 
creditors  will  appoint  trustees.  Bankruptcy 
schedules  will  be  filed  later.  Arthur  F.  Mullen 
was  named  attorney  for  the  receiver. 

The  corporation  owns  and  operates  a  circuit 
in  Iowa,  and  owns  subsidiary  corporations  op- 
erating theatres  in  Iowa,  Nebraska  and  Illinois. 
Listed  among  the  creditors  are  two  Des  Moines 
theatre  companies,  the  Commonwealth  Para- 
mount Theatre  Co.,  for  $46,599,  and  Des  Moines 
Theatre  Co.,  for  |348,642.  The  largest  credi- 
tor is  Publix  Enterprises,  Inc.,  which  has 
claims  for  advancements  and  deferments 
amounting  to  $1,476,915. 

On  Monday,  William  Hamm  was  named  re- 
ceiver in  St.  Paul,  by  Judge  M.  M.  Joyce,  for 
Minnesota  Amusement  Co.,  northwest  operat- 
ing subsidiary  of  Paramount  Publix  for  about 
70  theatres.  Hamm  Building  Corporation  and 
other  creditors  alleged  in  their  receivership 
petition  failure  to  pay  interest  on  a  mortgage 
and  rentals.  The  theatres  are  in  Minnesota, 
North  Dakota,  South  Dakota,  and  Wisconsin. 

Previously,  receivers  had  been  asked  for 
Fitzpatrick  and  McElroy,  a  circuit  of  about  21 
theatres  operating  in  Indiana  and  Ohio. 

Two  additional  suits,  filed  this  week  in  Den- 
ver district  court,  ask  judgments  of  $16,500  for 
two  months'  rent  on  the  Denver  theatre,  and 
$9,500  back  rent  on  the  Paramount.  Both  these 
houses  belong  to  Publix.  Suits  against  Moun- 
tain States  Theatre  Corporation,  holding  com- 
pany for  Paramount  Publix  of  Colorado,  and 
two  local  banks,  charge  that  the  corporation 
fostered  a  conspiracy  which  enabled  it  to  go 
into  bankruptcy,  thus  avoiding  terms  of  the- 
atre leases. 

District  Judge  Charles  S.  Sackman  issued 
an  order  preventing  the  corporation  from  dis- 
posing of  its  assets,  pending  a  hearing. 

Authorization  to  include  receivers  for  Para- 
mount Publix  as  defendants  in  the  Quittner 
monopoly  suit  against  the  company  was  granted 
attorneys  for  Edward  Quittner,  Middletown, 
N.  Y.,  exhibitor,  by  Federal  Judge  William 
Bondy  this  week. 

As  a  result  of  the  ruling,  an  order  lifting 
the  stay  of  proceedings  in  the  trial  of  the 
Quittner  suit  was  issued  Wednesday  by  Judge 
Bondy  and  the  trial  was  resumed. 

Ka+z,  Zanft  to  Coast  with 
Production  Deal  in  Sight 

A  return  to  active  industry  participation 
on  the  part  of  Sam  Katz,  former  Publix 
Theatres  head,  was  foreshadowed  by  his 
departure  Monday  for  the  Coast  in  the  com- 
pany of  John  Zanft.  A  new  production 
company  in  the  ofifing-  is  said  to  be  the 
objective  of  the  trip.  Mr.  Zanft,  in  Kansas 
City,  said  he  and  Mr.  Katz  formed  a  com- 
pany on  January  1. 


I 

'I 


A  Lifetime  o" 
Adventure  n 


o 


ne 


Niqht 


d 


on 


.  :<«  Aft'  ;  V 


ram 


With  ESTHER  RALSTON,  CONRAD 

VEIDT/  Joan  Barry,  Hdrold  Huth,  Gor- 
don Hdrl<er,Cedric  Hardwicke,  and  many 
others.  Directed  by  WALTER  FORDE. 
A  Gaumont-British  Picture  distributed 
by  Universal.  Presented  by  Car!  Laemmle. 


34 


MOTION    PICTURE  HERALD 


February    4,  1933 


NEWS  ERIErS  .  . 


TRAIN  TO  INAUGURAL 
TO  SELL  "42nd  STREET" 


Jack  Warner  Will  Head  Group 
From  Coast  to  Washington; 
Stars  Not  Engaged  Will  Go; 
Broadcasts  Planned  En  Route 

A  studio  broadcasting"  train  from  Warner 
Brothers'  Coast  production  plant  will  tell 
the  story  of  the  picture  "42nd  Street,"  on  a 
cross-nation  tour  to  Washington,  D.  C,  on 
the  way  to  the  inaugural  of  Franklin  D. 
Roosevelt  as  president  on  March  4.  In 
charge  of  the  Special,  leaving  Hollywood 
February  21,  will  be  Jack  L.  Warner,  pro- 
duction executive,  who  served  as  chairman 
of  the  Democratic  national  committee  in 
California. 

All  Warner  stars  not  actually  engaged  in 
production  are  to  be  on  the  train,  according 
to  S.  Charles  Einfeld,  in  charge  of  adver- 
tising and  publicity.  And  T.  K.  Quinn,  ex- 
ecutive vice-president  of  General  Electric, 
has  issued  instructions  that  the  train  be 
equipped  with  the  latest  studio  apparatus. 
The  first  long  stop  will  be  at  Kansas  City, 
and  personal  appearances  will  be  made  by 
the  players  at  other  one-hour  stops. 

The  Denver  Post  has  tied  up  with  the 
Special  for  the  welcome  in  that  city.  Carl 
Lesserman,  district  sales  manager  at  Chi- 
cago, wired  that  Mayor  Cermak,  Charles 
G.  Dawes  and  Col.  Rufus  C.  Dawes  planned 
to  have  the  stars  as  their  guests  in  a  visit 
to  the  World's  Fair  grounds. 

One  car  will  be  fitted  up  with  a  short- 
wave transmission  radio  set  for  daily  15- 
minute  broadcasts  of  prepared  entertainment 
including  songs  from  the  picture  sung  and 
played  by  members  of  the  cast. 

The  train  will  consist  of  six  cars  and  lo- 
comotive. An  electric  kitchen,  in  addition 
to  the  regular  dining  car,  will  have  the 
latest  in  electrical  equipment. 

Along  the  length  of  the  train  will  be  elec- 
tric signs  reading  "Warner  Bros.  '42nd 
Street'  Special,"  with  credit  to  General 
Electric  for  equipping  the  train. 

Players  scheduled  to  be  on  the  tour  in- 
clude Bebe  Daniels,  James  Cagney,  Joe  E. 
Brown,  Loretta  Young,  Joan  Blondell, 
George  Brent,  Ginger  Rogers,  Ruby  Keeler 
and  Douglas  Fairbanks,  Jr.,  as  well  as  beau- 
ties from  the  production.  In  all,  approxi- 
mately 60  passengers  will  be  carried.  Be- 
sides the  players  there  will  be  make-up  men, 
wardrobe  mistresses,  a  chef,  two  men  in 
charge  of  the  electric  health  kitchen,  an 
electrical  engineer,  still  cameraman,  a  pub- 
licity mauj  an  assistant  director,  and  a  rep- 
resentative from  the  Warner  studios. 

Special  lights  have  been  installed  to  cast 
beams  upon  the  train,  which  is  being  deco- 
rated in  gold  on  the  outside. 


Kaplan  Ouster  Upheld 

Supreme  Court  Justice  Julius  L.  Miller 
in  New  York  has  upheld  the  ousting  of  Sam 
Kaplan,  former  president  of  projectionists' 
local  306,  by  the  International  Association 
of  Theatrical  Stage  Employees,  in  a  formal 
opinion  following  Kaplan's  suit  contesting 
the  legality  of  the  ouster.  Other  officers 
ousted,  however,  may  seek  re-election,  the 
court  decided. 


Dialogue  Ruling 
Sets  Precedent 

Justice  Shientag  of  the  New  York  su- 
preme court,  has  decided  that  the  owner  of 
the  dramatic  rights  and  the  silent  picture 
rights  to  a  play  has  the  talking  picture 
rights  as  well.  This  is  believed  the  first 
decision  of  its  kind  in  New  York,  and  is 
seen  as  setting  an  important  precedent.  The 
case  is  to  be  carried  to  the  appellate  division 
on  appeal. 

It  is  pointed  out  that  since  talking  pic- 
tures appeared  producers  have  purchased 
film  dialogue  rights  to  all  works  which  had 
previously  been  produced  as,  or  purchased 
for,  silent  films. 

The  decision  is  based  on  a  suit  brought 
by  Konrad  Bercovici,  author,  whose  "The 
Volga  Boatman"  was  produced  by  Cecil  B. 
De  Mille  as  a  silent  in  1925,  against  the 
Cinema  Corporation  of  America,  owner  of 
the  dramatic  and  silent  film  rights.  Berco- 
vici contended  he  had  not  sold  dialogue 
rights  for  a  talking  film,  as  such  pictures 
were  unknown  at  that  time. 

Consolidated  Gets 
Universal  Contract 

Universal  pictures  has  closed  a  contract 
with  Consolidated  Film  Industries,  Inc., 
whereby  Consolidated  will  take  over  the 
making  of  all  of  Universal's  coast  prints, 
studio  prints,  daily  rushes  and  development 
of  negatives,  beginning  on  February  5,  when 
Universal  closes  its  studio  laboratory. 

This  additional  contract  is  estimated  to 
increase  Consolidated's  volume  approxi- 
mately $1,000,000  annually.  The  contract 
is  an  addition  to  one  entered  into  three  years 
ago  which  provided  for  Consolidated  to 
make  Universal's  release  prints  and  news- 
paper newsreels.  The  Consolidated  labora- 
tories are  only  a  short  distance  from  Uni- 
versal City  and  a  fast  truck  service  will  be 
maintained  day  and  night. 


Jules  Levey  New  President 
of  Warner  Brothers  Club 

Jules  Levey,  head  of  Warners'  commer- 
cial real  estate  department,  was  elected  presi- 
dent of  the  Warner  Club  last  Saturday. 
Other  officers  elected  were :  Vice-presi- 
dents, Ruth  Weisberg,  R.  W.  Budd,  A.  W. 
Schwalberg ;  secretary,  L.  A.  Aldrich ; 
treasurer,  T.  J.  Martin.  Board  of  governors : 
C.  H.  Ryan,  Chicago ;  Nat  Furst,  New  Ha- 
ven ;  Elizabeth  Herrick,  Albany ;  Harriet 
Pettit,  Pittsburgh;  John  A.  Flaherty,  New- 
ark; A.  R.  McPherson,  Milwaukee;  J.  E. 
Silverman,  Philadelphia ;  Nat  Glasser, 
Washington ;  Charlotte  Adler,  Cleveland ; 
Harriet  O'Brian,  Canada. 


Fox  Film  Gets  $190,000  Tax  Refund 

Federal  taxes  totaling  $190,071  were  re- 
funded recently  to  Fox  Film  Corporation 
and  subsidiaries  by  the  Internal  Revenue 
Bureau. 


Mark  A.  Luescher.  formerly  in  charge  of 
advertising  and  publicity  at  the  Seventh  Ave- 
nue Roxy,  has  joined  Radio  Exchange,  Inc.,  to 
organize  its  public  relations  department.  .  .  . 

In  consideration  of  contributions  to  the 
progress  of  the  motion  picture  the  French 
Legion  of  Honor  has  been  awarded  to  Andre 
Debrie,  head  of  Etablissements  Andre  Debrie, 
Paris  manufacturer  of  film  equipment.  .  .  . 

Cleveland  Motion  Picture  Exhibitors  Asso- 
ciation has  elected  Ernest  Schwartz  president. 
Other  officers :  Albert  E.  Ptak,  vice-president ; 
John  D.  Kalafat,  treasurer ;  G.  W.  Erdmann, 
secretary  and  business  manager.  Named  direc- 
tors were  M.  B.  Horwitz,  Henry  Greenberger, 
Sigmund  Vermes,  Morris  Berkowitz.   .    .  . 

To  729  Seventh  avenue  has  been  removed 
the  New  York  headquarters  of  Ufa  Films, 
Inc.  .  .  . 

With  Washington's  Birthday  (February  22) 
and  Presidential  Inaugural  (March  4)  in 
mind.  Central  Film  Company  is  reissuing  the 
one-reel  Washington,  D.  C,  subject,  "Heart 
of  the  Nation."  Principal  will  distribute.  .  .  . 

To  the  board  of  governors  of  the  Society  of 
Motion  Picture  Engineers  has  been  appointed 
Herbert  Griffin,  of  International  Projector  Car- 
bon, to  succeed  L.  C.  Porter,  of  General  Elec- 
tric, resigned.  .   .  . 

A  new  publicity  and  exploitation  service  has 
been  established  by  Bill  Usilton  and  Joe  Cul- 
lin,  Jr.,  formerly  in  RKO's  publicity  depart- 
ment. .   .  . 

Death  last  week  came  to  Harry  Erlich, 
vice-president  of  the  Saenger-Erlich-Hirsch 
shows  of  New  Orleans,  at  his  Shreveport,  La., 
home.   .    .  . 

Re-elected  president  of  the  MPTO  of  East- 
ern Pennsylvania,  Southern  New  Jersey  and 
Delaware  at  last  week's  annual  Philadelphia 
meeting  was  Lewen  Pizor.  Simultaneously 
elected  were  Mort  Lewis,  C.  Floyd  Hopkins, 
vice  presidents ;  George  Lessy,  secretary ; 
George  Aarons,  treasurer.  New  directors : 
Allan  Benn,  Abe  Sabolsky,  Ben  Fertle.  .  .  . 

To  George  Mann  and  Morgan  Walsh  of 
San  Francisco  have  gone  10  theatres,  by  pur- 
chase, from  Mrs.  L.  R.  Crook,  widow  of  Na- 
tional Theatres  Syndicate's  late  owner, 
thereby  raising  the  purchasers'  northern  Cali- 
fornia holdings  to  19.  .   .  . 

Groucho  (Julius),  Chico  (Leo),  Harpo 
(Arthur),  Zeppo  (Herbert)  Marx  have  filed, 
in  New  York  supreme  court,  an  action  charg- 
ing Paramount-Publix  with  withholding  $205,- 
000  in  "additional  profits"  on  their  "Monkey 
Business."  Marxes  charge  the  film  netted 
$805,000,  Paramount  claims  $400,000.  Accord- 
ing to  contract,  said  the  action,  the  brothers 
and  Paramount  share  50-50  on  any  profit  over 
$400,000  turned  in  by  the  film,  one  of  three 
scheduled.  Work  will  nevertheless  start  on 
the  third  of  the  contracted  productions  Feb- 
ruary 15.  .   .  . 

Into  Judge  John  P.  Nields'  United  States 
district  court  at  Wilmington,  Del.,  last  week 
came  the  Torquay  Corporation  of  Delaware, 
a  stockholder  in  Radio  Corporation  of  America, 
asking  the  RCA  aiiti-trust  case,  settled  last 
November  in  Judge  Nields'  court  through  a 
consent  decree,  be  reopened,  that  the  decree  be 
modified.  The  court  was  requested  to  permit 
inquiry  on  the  fairness  of  the  consideration  to 
RCA  by  General  Electric  and  Westinghouse 
for  7,500,000  RCA  shares.  .   .  . 

Closings  overshadowed  openings  by  two  in 
Oklahoma  recently,  with  the  Paramount  in 
Ardmore,  the  Harmony  in  Sand  Springs 
opened,  and  five  variously  located  indefinitely 
closed.  In  Thomas,  Holdenville,  Marlow,  Tex- 
homa,  a  theatre  changed  hands,  continued  op- 
eration.  .    .  . 

Ray-O-Television  Manufacturing  Company, 
an  outgrowth  of  Ray-O-Vision  Corporation  of 
America,  has  leased  a  Long  Island  City  build- 
ing, with  a  planned  production  of  1,000  tele- 
vision units  daily  for  home  use  to  retail  at 
approximately  $100  per  unit.   .    .  . 


A  Statement  to  the 

Motion  Picture  Trade 

T 

1  HE  receivership  of  Paramount  Publix  Corpo- 

ration in  no  way  affects  the  corporations  of  the 

undersigned  connpanies.    These  companies  are 

subsidiaries  of  Paramount  Publix  Corporation  and 

are  NOT  in  receivership.    They  will  continue  to 

produce  and  distribute  quality  motion  pictures 

1                                                                           1              #  1 

under  the  same  management  and  personnel  as 

heretofore. 

Paramount  Productions,  Inc. 
Emanuel  Cohen,  Vice-Pres. 

Paramount  Pictures  Distributing  Corporation 

G.  J.  ScHAEFER,  Vice-Pres. 

Paramount  International  Corporation 

\m\                                           V  V,  Shauer  Vice-PTe'\ 

36 


MOTION    PICTURE  HERALD 


February    4,  193? 


MEETINGS 


A  ctlendar  of  events  and  meeting  dates  of  exhibitor  and  production 
associations  and  other  non-commercial  organizations  in  the  industry. 


EAST 


FEBRUARY 


2 —  Associated      Motion      Picture  Advertisers: 

Weekly  luncheon  and  forum,  at  Sardi's. 
West  44th  Street,  New  York.  President, 
Hal  Home;  Secretary,  Al  Sherman. 

16  mm.  Board  of  Trade:  Semi-monthly  lunch- 
eon and  meeting,  at  Hotel  Victoria,  New 
York.  President,  S.  P.  Foute;  Secretary, 
A.  D.  V.  Storey. 

Allied  Theatres  of  Illinois:  General  meeting, 
at  Hotel  Congress,  Chicago.  President, 
Aaron  Saperstein;  Secretary,  Harry 
Lasker. 

3 —  MPTO  of  Western  Pennsylvania:  Board  meet- 

ing, at  425  Van  Braam  Street,  Pittsburgh. 
President,  William  R.  Wheat,  Jr.;  Secre- 
tary, Fred  J.  Herrington. 
National  Institute  of  Arts  and  Sciences: 
Annual  meeting,  at  Waldorf  Astoria  Hotel, 
New  York.  Motion  pictures  will  be  a 
subject. 

6 —  Associated  Assistant  Directors,  Local  18168: 

Board  meeting,  at  Room  506,  251  West 
42nd  Street,  New  York.  President,  Joseph 
H.  Nadel;  Secretary,  Walter  Sheridan. 

7 —  Allied  Theatres  of  Michigan:  Board  meeting, 

at  607  Fox  Building,  Detroit.  President. 
Glenn  A.  Cross;  Secretary,  John  E.  Niebes. 

8 —  Allied   Theatres  of  Illinois:   Board  meeting, 

at  910  South  Michigan  Avenue,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  Lasker. 

9 —  Associated      Motion      Picture  Advertisers: 

Weekly  luncheon  and  forum,  at  Sardi's, 
West  4th  Street,  New  York.  President,  Hal 
Horne;  Secretary,  Al  Sherman. 
9.10 — National  Board  of  Review:  Ninth  annual 
conference,  at  Hotel  Pennsylvania,  New 
York.    Director,  Wilton  Barrett. 

15 —  Allied  Theatres  of  Illinois:  Board  meeting,  at 

910  South  Michigan  Avenue,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  Lasker. 

16 —  ^Associated      Motion      Picture  Advertisers: 

Weekly  luncheon  and  forum,  at  Sardi's, 
West  44th  Street.  New  York.  President, 
Hal  Horne;  Secretary,  Al  Sherman. 

16  mm.  Board  of  Trade:  Semi-monthly  lunch- 
eon and  meeting,  at  Hotel  Victoria,  New 
York.  President,  G.  P.  Foute;  Secretary, 
A.  D.  V.  Storey. 

Lambs  Club:  Monthly  meeting  of  the  Council 
at  130  West  44th  Street.  Shepherd,  Frank 
Crumit. 

19 — Film  Forum:  Regular  meeting,  at  New  School 
for  Social  Research,  66  West  12th  St.,  New 
York.  Association's  headquarters,  125  West 
45th  St.  President,  Sidney  Howard;  Secre- 
tary, Margaret  Larkln. 

14 — Federated  Motion  Picture  Studio  Crafts: 
Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 
The  Wampas:  Weekly  meeting,  at  6700  Sun- 
set Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 
Allied  Theatre  Owners  of  California:  Monthly 
meeting,  at  1584  West  Washington  Boule- 
vard, Los  Angeles.  President,  G.  A. 
Metzger. 

Assistance  League:  Executive  Committee, 
monthly  meeting,  at  5604  DeLongpre  Ave- 
nue, Hollywood.  Managing  Director,  Mrs. 
Lee  Wray  Turner. 


14 —  Assistance  League:  Board  of  Directors,  weekly 

meeting,  at  5604  DeLongpre  Avenue, 
Hollywood.  Managing  Director,  Mrs.  Lee 
Wray  Turner. 

International  Brotherhood  of  Electrical 
Workers:  Weekly  meeting,  at  5402  Holly- 
wood Boulevard,  Hollywood.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speede. 

Motion  Picture  Operators  Union:  Monthly 
meeting,  at  1489  West  Washington  Boule- 
vard, Los  Angeles.  President,  Earl  C.  Ham- 
ilton; Secretary,  M.  J.  Sands. 

15—  The  Breakfast  Club:  Weekly  meeting,  at  3213 

Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmie;  Manager,  Harold   B.  Link. 

233  Club:  Semi-monthly  meeting,  at  6735 
Yucca  Street,  Hollywood.  President,  Otto 
K.  Olesen;  Secretary,  Henry  Olesen. 

Brotherhood  of  Studio  Carpenters,  Local  946: 
Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E. 
Sparks. 

16 —  United   Scenic  Artists:   Monthly  meeting,  at 

2560  North  Beachwood  Drive,  Hollywood. 
Executive  Officer,  William  B.  Cullen. 

17 —  International  Alliance  of  Theatre  Stage  Em- 

ployees: Board  of  Directors,  semi-monthly 
meeting,  at  6472  Santa  Monica  Boulevard, 
Hollywood.  Business  Representative,  Lew 
C.  G.  Blix. 

IS — Columbia  Pictures  Club:  Third  annual  dinner- 
dance,  at  Waldorf-Astoria  Roof  Garden, 
New  York  City.  President,  Jean  Dressier. 
Committee,  Mary  Mendelsohn,  Floyd 
Weber,  Fay  Rothman,  Hy  Cohen,  John 
Kane,   Barye  Phillips. 

20 —  Associated  Assistant  Directors,  Local  18168: 

Regular  and  board  meeting,  at  Room  506, 
25!  West  42nd  Street,  New  York.  Presi- 
dent, Joseph  H.  Nadel;  Secretary,  Walter 
Sheridan. 

21 —  New  York  Motion  Picture  Club:  Annual  Ball 

and  Dinner,  at  Waldort  Astoria  Hotel, 
Park  Avenue,  New  York.  President,  Lee  A. 
Ochs;  Secretary,  Paul  Gulick;  Ball  Chair- 
man, William  Brandt;  Treasurer,  Louis  F. 
Blumenthal. 

22 —  Allied  Theatres  of  Illinois:  Board  meeting,  at 

910  South  Michigan  Avenue,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  Lasker. 

23 —  Associated      Motion      Picture  Advertisers: 

Weekly  luncheon  and  forum,  at  Sardi's, 
West  44th  Street,  New  York.  President, 
Hal  Horne;  Secretary,  Al  Sherman. 


WEST 

FEBRUARY 

2 — Independent  Motion  Picture  Producers  Asso- 
ciation: Monthly  meeting,  at  6001  Santa 
Monica  Boulevard,  Hollywood.  President, 
M.  H.  Hoffman;  Secretary,  Nat  Levlne. 

6 —  Motion  Picture  Make-up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 
Assistant  Directors  Assoociation:  Semi- 
monthly meeting,  at  1605  Cahuenga  Boule- 
vard, hlollywood.  Executive  officer,  Richard 
L'Estrange. 

7 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 


Troupers,  Inc.:  Semi-monthly  meeting,  at  1642 
El  Centro  Avenue,  Hollywood.  President, 
Joseph  DeGrasse;  Secretary,  Adabelle 
Driver. 

The  Wampas:  Weekly  meeting,  at  6700  Sun- 
set Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

Assistance  League:  Board  of  Directors,  weekly 
meeting,  at  5604  DeLongpre  Avenue, 
Hollywood.  Managing  Director,  Mrs.  Lee 
Wray  Turner. 

International  Brotherhood  of  Electrical 
Workers:  Weekly  meeting,  at  5402  Holly- 
wood Boulevard,  Hollywood.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speede. 

Motion  Picture  Relief  Fund:  Monthly  meet- 
ing, at  5481  Santa  Monica  Boulevard, 
Hollywood.  Managing  Director,  Mrs.  Abra- 
ham Lehr. 

8— The  Breakfast  Club:  Weekly  meeting,  at  3213 
Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmie;  Manager,  Harold  B.  Link. 
Brotherhood  of  Studio  Carpenters,  Local  946: 
Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E. 
Sparks. 

10 — Academy  of  Motion  Picture  Arts  and  Sciences: 

First  quarterly  meeting  of  Technicians 
branch,  at  Warner  Brothers  Studio,  Bur- 
bank,  Calif.  President,  Conrad  Nagel; 
Executive    Secretary,    Lester  Cowan. 

13 — Motion  Picture  Make-up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 
The  Masquers  Club:  Monthly  meeting,  at 
1765  North  Sycamore  Avenue,  Hollywood. 
Harlequin,  Antonio  Moreno. 
18 — Troupers,  Inc.:  Semi-mon+hly  meeting,  at  1642 
El  Centro  Avenue,  Hollywood.  President, 
Joseph  DeGrasse;  Secretary,  Adabelle 
Driver. 

20 —  Motion  Picture  Make-up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 
Assistant  Directors  Association:  Semi-monthly 
meeting,  at  1605  Cahuenga  Boulevard, 
Hollywood.  Executive  Officer,  Richard 
L'Estrange. 

21 —  Federated     Motion     Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beach- 
wood Drive,  Hollywood.  President,  Harry 
W.  Scott;   Secretary,    Richard  L'Estrange. 

The  Wampas:  Weekly  meeting,  at  6700  Sun- 
set Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

Assistance  League:  Board  of  Directors, 
weekly  meeting,  at  5604  DeLongpre  Ave- 
nue, Hollywood.  Managing  Director,  Mrs. 
Lee  Wray  Turner. 
2! — International  Brotherhood  of  Electrical 
Workers:  Weekly  meeting,  at  5402  Holly- 
wood Boulevard,  Hollywood.  President, 
H.  D.  Martin:  Secretary,  A.  P.  Speede. 

22—  The  Breakfast  Club:  Weekly  meeting,  at  3213 

Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmie;  Manager,  Harold  B.  Link. 
Brotherhood  of  Studio  Carpenters,  Local  946: 
Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E. 
Sparks. 

27 — Motion  Picture   Make-up  Artists  Association: 

Weekly  meeting  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 


The  receivership  of  Radio-Keith- 
Orpheum  Corporation  does  not 
include  the  undersigned  compa- 
nies which  are  continuing  to 
operate  under  their  present  man- 
agement. 

RKO  RADIO  PICTURES,  INC 
RKO  STUDIOS,  INC. 

RKO  DISTRIBUTING  CORP. 
PATHE  NEWS,  INC. 


(signed)  M.  H.  Aylesworth 

Chairman  of  the  Board 


38 


MOTION    PICTURE  HERALD 


February    4,  1933 


SHOWMEN^S  REVIEWS 


This  department  deals  with  new  product 
from  the  point  of  view  of  the  exhibitor 
who  is  to  purvey  it  to  his  own  public 


State  Fair 

(Fox) 

Comedy  Drama 

Fox  rings  the  bell,  is  entitled  to  the  large 
sized  kewpie  doll,  and  the  exhibitor,  whether 
he  is  on  Main  Street  or  Broadway,  in  New 
York  or  York,  Neb.,  should  cash  in  on  the 
"State  Fair"  concession  in  a  really  big  way. 
The  picture,  being  a  definitely  faithful  screen 
version  of  the  once  popular  novel  of  the  same 
title  by  Phil  Strong,  has  all  the  elements  of 
lucrative  box  office,  and  no  mistake. 

The  cast  names,  and  the  contributions  which 
their  owners  make  to  the  whole  picture,  are 
box  office  opportunities  of  the  first  rank.  Will 
Rogers,  who  imparts  a  considerable  portion  of 
the  humor,  in  the  familiar  and  popular  Rog- 
erian  style ;  Janet  Gaynor,  who  supplies  sim- 
plicity and  sweetness  as  only  she  can;  Lew 
Ayres,  appealing  and  performing  the  other 
half  of  one  romance  with  Miss  Gaynor;  Sally 
Filers,  engaged  in  a  romantic  appeal  with  Nor- 
man Foster  in  the  second  combination.  Louise 
Dresser  offers  an  excellent  bit  as  Rogers'  wife. 
Distinct  mention  should  be  made  of  Blue  Boy, 
Rogers'  prize  hog,  who  has  a  good  deal  to  do 
with  the  action  and  serves  to  supply  a  number 
of  laughs. 

Indicating  the  picture's  Broadway  possibili- 
ties as  entertainment,  an  audience  at  the  Radio 
City  Music  Hall  enjoyed  itself  immensely  from 
start  to  finish.  Of  the  film's  Main  Street  value 
there  cannot  be  the  slightest  question.  It  is 
of  the  stufT  with  which  Main  Street  is  familiar 
and  has  the  players  in  whom  Main  Street  de- 
lights. To  the  credit  of  the  producers  be  it 
noted  that  no  one  of  the  marquee  gems  in  the 
cast  is  too  prominent.  There  is  just  enough 
Rogers,  not  too  much,  while  Miss  Gaynor, 
Ayres,  Miss  Filers,  Foster,  Miss  Dresser  each 
has  an  important  spot  to  fill,  fills  it  splendidly. 

The  homely  yet  purposeful  story  opens  on  the 
Iowa  Rogers  farm,  where  he  "babies"  the  hog 
for  honors  at  the  state  fair,  two  days  distant; 
Miss  Dresser  revels  in  the  mince  meat  and 
pickles  she'  prays  will  be  prizeworthy;  Miss 
Gaynor  sees  no  romantic  future  with  Frank 
Melton,  involved  with  his  milk  cans;  Foster, 
the  son,  thirsts  for  revenge  on  a  concessionaire 
at  the  previous  year's  fair,  and  responds  only 
half-heartedly  to  the  invitation  of  an  unseen 
Elinor. 

Make  the  lobby  a  miniature  state  fair,  util- 
izing freely  stills  from  the  picture.  Go  over 
the  top  on  cast  names,  each  one  of  which  alone 
is  a  "selling"  appellation.  Indicate  the  drama 
which  enters  the  lives  of  the  youth  of  the 
Rogers  farm  amid  the  glamour  of  the  state  fair, 
and  promise  a  delightful  piece  of  entertainment 
from  every  angle — and  for  the  entire  family. 
There  should  be  no  doubt  about  this  being  a 
real  "money"  picture. — Aaronson,  New  York. 

Produced  and  distributed  by  Fox.  Directed  by 
Henry  King.  From  the  novel  by  Phil  Strong.  Screen 
play  by  Paul  Green  and  Sonya  Levien.  Photo- 
graphed by  Hal  Mohr.  Film  editor,  R.  W.  Bischoff. 
Sound  recorder,  A,  L.  Von  Kirbach.  Release  date, 
February  10,  1935.  Running  time,  100  minutes. 
CAST 

Margy  Frake    Janet  Gaynor 

Abel  Frake    Will  Rogers 

Pat  Gilbert    Lew  Ayres 

Emily  Joyce    Sally  Filers 

Wayne  Frake    Norman  Foster 

Melissa  Frake    Louise  Dresser 

The  Storekeeper    Frank  Craven 

The  Barker    Victor  Jory 


THE  concept  of  this  department 
is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  in  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
in  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


Blondie  Johnson 

(First  National) 
Gangster  Drama 

Guns  roar,  the  mobsters  gather  again,  vic- 
tims are  put  on  the  spot,  rackets  wax  fat,  the 
sign  of  the  double  cross  is  revived,  the  gang 
rises  from  the  squalor  of  dives  to  the  luxuries 
of  pent-houses,  and  the  old  gangster  picture  is 
with  us  once  more — only  this  time  the  big  shot 
is  a  dame  and  Blondie  Johnson  is  a  composite 
of  all  the  underworld  czars  who  ever  have  slid 
across  the  screen. 

It's  no  burlesque,  no  satire,  just  a  straight 
out-and-out  exciting  gangster  show  which  has 
been  given  a  touch  of  human  interest  and  a 
romantic  love  interest  background  to  substan- 
tiate the  racketeering  atmosphere.  As  such,  it 
should  prove  an  interesting  experiment  for 
showmen  to  demonstrate  their  ability. 

There  is  entertainment  in  "Blondie  Johnson," 
probably  not  ruthless  enough  to  engender  any 
startling  objections  to  its  exhibition,  or  yet  of 
the  sensation-creating  type.  Yet  it  has  a  cer- 
tain element  of  novelty  and  construction  that 
will  catch  the  interest  of  all  who  can  be  brought 
in  to  see  it. 

Blondie,  deciding  that  the  world  owes  her  a 
living,  concocts  a  racket  that  wins  her  the 
amazed  admiration  of  Curley,  the  current  ace. 
In  no  time  at  all  she  both  usurps  Curley's 
living,  concocts  a  racket  that  wins  her  the 
leadership  and  falls  in  love  with  him. 

The  element  of  comedy  at  least  is  equal  to,  if 
it  does  not  overshadow  the  ruthlessness  of 
Blondie's  ambitions.  In  action  and  dialogue,  it 
moves  at  a  rapid  pace  and  with  Joan  Blondell 
it  is  given  an  unusual  appeal. 

If  your  patrons  have  evidenced  an  interest  in 
gangster  pictures  they  probably  will  take  this 
one  in  the  spirit  which  it  is  intended — a  differ- 
ent twist  to  an  old  idea.  If  you've  had  diffi- 
culty in  enticing  them  in  to  see  a  gangster  pic- 
ture, try  to  sell  'em  on  the  novelty  of  a  girl 
assuming  the  male  gangster  prerogatives,  yet 
in  the  end  finding  that  her  heart  was  bigger 
than  her  ambitions. 

Because  of  its  type,  "Blondie  Johnson"  is 
adult  entertainment.  There  is  enough  of 
drama,  romance,  action,  comedy,  suspense  and 
novelty  to  satisfy  the  desires  of  the  regular 


theatre-goers,  both  men  and  women,  if  your 
advance  campaign  gives  them  a  clear  idea  of 
what  to  expect. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Warner- First  National. 
Screen  play  by  Earl  Baldwin.  Directed  by  Ray  En- 
right.  Photography  by  Tony  Gaudio.  Art  director, 
Esdras  Hartley.  Film  editor,  George  Marks.  Gowns 
by  Orry-Kelly.  Release  date,  Feb.  25,  1933.  Running 
time,  69  minutes. 

CAST 

Blondie   Joan  Blondell 

Curley  ("Contract")   Chester  Morris 

Louis   Allen  Jenkins 

Gladys   Claire  Dodd 

Scannell   Earle  Foxe 

Mae   Mae  Busch 

Manager  Joe  Cawthorne 

Red   Sterling  Holloway 

Eddie   Ohn  Howland 

Max   Wagner  Arthur  Vinton 

Joe   Donald  Kirke 


The  Face  in  the  Sky 

(Fox) 

Romantic  Comedy 

Here  is  romantic  comedy,  presented  with  a 
swing.  A  simple,  pleasant  little  story  about 
the  kind  of  folk  all  audiences  know,  it  also 
carries  an  interesting  punch  of  human  interest 
that  is  half  real  and  half  imaginative.  All  the 
way  through,  it  is  evident  that  more  than  ordi- 
nary pains  were  taken  to  present  the  leading 
players  in  their  established  characterizations, 
and  clever,  understandable  entertainment  it  is. 

Joe  Buck  is  a  wandering  sign  painter,  the 
best  in  his  line,  and  in  the  typical  smart-crack- 
ing Tracy  way  he  knows  it.  With  Lucky  as 
his  dumb  stooge  the  comedy  is  heightened. 
Down  in  Maine,  he's  daubing  the  side  of  a 
barn.  He  can't  get  the  right  expression  into 
the  eyes  of  his  painted  beauty  until  a  door 
swings  open  and  Aiadge  appears. 

When  the  sign  painters  depart,  Madge  hides 
herself  in  their  wagon,  but  gets  the  boys  into 
a  jam  as  they  are  picked  up  for  abducting  her. 
Under  her  promise  to  wed  Jim,  the  charges  are 
dropped  and  the  scene  shifts  to  New  York, 
where  the  great  Joe  gets  a  job  to  paint  a 
mammoth  sign  that  has  been  a  stumbling  block 
to  every  other  artist  in  the  business. 

There  is  both  story  and  cast  to  talk  about, 
and  there  is  more  than  ordinary  opportunity 
for  exceptional  interest  creating  exploitation. 
In  some  cases  the  title  may  require  a  little  ex- 
plaining. Alone,  it  might  suggest  something 
weird.  Tracy  being  a  sign  painter,  you  have 
the  chance  directly  in  line  with  the  picture's 
action  to  plaster  every  available  space  from 
doors  to  sides  of  barns  with  that  title. 

"Face  in  the  Sky"  will  probably  meet  its 
greatest  popularity  in  the  smaller  town.  There 
is  plenty  in  it  to  appeal  to  both  men  and  women 
and  it  likewise  contains  enough  down-to-the- 
earth  entertainment  to  make  a  satisfactory  fea- 
ture for  children. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Fox.  Directed  by 
Harry  Lachman.  Screen  play  by  Humphrey  Pearson. 
From  the  story  by  Myles  Connolly.  Dialog  direction 
by  Wm.  Collier,  Sr.  Photography  by  Lee  Garmes. 
Sound  recorder  by  E.  Clayton  Ward.  Settings  by  Wil- 
liam Darling.  Wardrobe  by  David  Cox.  Lyrics  and 
music  by  Val  Burton  and  Will  Jason.  Release  date, 
Jan.   15,   1933.    Running  time,   77  minutes. 

CAST 

Joe  Buck  Spencer  Tracy 

Madge  Marian  Nixon 

Lucky  Stuart  Erwin 

Triplet  the  Great  Sam  Hardy 

Ma    Brown  Sarah  Padden 

Jim   Brown  Frank  McGlynn,  Jr. 

Pa   Brown  Russell  Simpson 


February    4,  1933 


MOTION    PICTURE  HERALD 


39 


Dangerously  Yours 

(Fox) 

Comedy  Drama 

Here's  the  old  Raffles  yarn  with  a  gay 
romantic  comedy  complex,  to  which  have  been 
added  more  than  a  couple  of  bits  of  exciting 
drama;  there's  a  dab  or  two  of  skulduggery 
which  brings  in  a  crystal  gazing  Yogi;  a  flock 
of  detectives,  who  try  to  solve  an  unsolvable 
robbery;  an  abduction,  which  prepares  the  way 
for  sequences  featuring  a  vicious  but  laughable 
brawl  between  Blake  and  Claire;  then  a  re- 
enactment  of  the  original  crime  in  which  Blake 
doesn't  let  Claire  double-cross  him.  Finally 
Blake  decides  to  go  straight  and  Claire  re- 
nounces her  career  as  a  feminine  Sherlock 
Holmes.  It's  all  bound  together  with  a  line  of 
dialogue  and  action  that  brought  plenty  of 
laughs  from  the  preview  audiences,  which  gave 
every  evidence  of  enjoyment. 

The  comedy  twist  is  the  audience-interesting 
angle.  As  far  as  mystery  and  detective  work 
is  concerned,  it's  not  to  be  taken  seriously  at 
any  time.  Audiences  will  early  realize  that  it's 
all  in  fun.  Miriam  takes  herself  seriously  only 
until  Baxter  presents  her  with  a  "slave- 
bracelet"  in  the  shape  of  a  heavy  anchor  and 
about  ten  feet  of  chain  to  prevent  her  from 
escaping  his  clutches. 

More  than  ordinarily,  dialogue  contributes 
heavily  to  the  interest  of  "Dangerously  Yours." 
The  right  laugh-creating  words  are  spoken  at 
the  right  time  and  continually  focus  attention 
on  that  which  is  about  to  happen,  aiding  the 
audience. 

With  fun  the  predominant  characteristic, 
some  of  it  smartly  clever  and  the  big  action 
scene  of  the  show  descending  to  the  slap-stick 
variety  as  Baxter  strives  to  subdue  the  ranting, 
squirming,  kicking,  biting  Miss  Jordan,  there 
is  also  a  neat  romantic  tinge  to  the  story.  Thus 
the  show  contains  the  elements  that  should  ap- 
peal to  the  rank  and  file. 

In  addition  to  the  intriguing  title,  which  can 
be  gagged  around  in  any  number  of  interest- 
creating  ways,  the  cast  names,  action  and  dia- 
logue suggest  many  unusual  exploitation  ideas. 
The  anchor  chain-slave  bracelet  gag  can  be 
circused,  as  can  all  the  action  that  happens 
around  the  occult  Yogi  and  the  disappearing 
diamond  and  pearl  necklaces.  Get  over  the 
idea  that  this  is  regular  entertainment  with  a 
novel  romantic  punch. — McCarthy,  Holly- 
wood. 

Produced  and  distributed  by  Fox.  Directed  by 
Frank  Tuttle.  Story  by  Paul  Hervey  Fox.  Screen 
play  by  Horace  Jackson.  Photographed  by  Tom 
Seitz.  Release  date,  Jan.  29,  1933.  Running  time,  73 
minutes. 

CAST 

Andrew  Blake   Warner  Baxter 

Claire  Roberts   Miriam  Jordan 

Grove   Herbert  Mundin 

Jo  Horton   Florence  Eldridge 

Mrs.   Latham   Florence  Roberts 

George  Carr   William  B.  Davidson 

Dr.  Ryder  Arthur  Hoyt 

Kassim    Mischa  Auer 


A  Successful  Blunder 

(RKO  Radio) 

Comedy  Drama 

Lacking  any  outstanding  cast  names  and  be- 
ing a  story  of  a  seventeen-year-old  boy  who 
wants  to  be  a  detective,  "A  Successful  Blun- 
der" falls  short  of  being  adult  entertainment, 
and  because  of  the  far-fetched  developments 
of  the  story  may  not  be  so  strong  for  the 
youngsters. 

Considered  as  a  comedy,  it  will  necessitate 
the  building  of  a  strong  supporting  program. 

Junior  Scott  is  so  interested  in  becoming  a 
crime  sleuth  that  he  never  can  hold  a  job,  which 
fact  causes  his  mother  no  end  of  heartache. 
Becoming  friendly  with  a  little  miss,  Josie, 
who  is  a  newcomer  to  town,  he  is  in  her  house 
when  her  father,  who  has  stolen  a  lot  of  dia- 
monds, is  killed  by  his  old  accomplice,  Wilkie. 

Several  humorous  situations  occur  during 
the  picture,  bringing  laughs  from  the  preview 


audience,  but  the  entire  picture  failed  to  en- 
gender any  real  enthusiasm.  Looks  as  if  the 
best  thing  to  do  would  be  to  establish  it  as 
junior  entertainment  and  use  all  kinds  of  gags 
that  will  get  as  many  children  into  the  house 
as  possible  for  every  performance.— McCarthy, 
Hollywood. 

Produced  by  J.  G.  Bachman  for  distribution  by 
RKO  Radio.  Directed  by  Irving  Cummings.  Story 
and  screen  play  by  Sam  Mintz  and  Leonard  Pras- 
kins.  Photographed  by  Joseph  Valentine.  Release 
date  to  be  determined.    Running  time,  68  minutes. 

CAST 

Junior   Junior  Durkin 

Josie   Charlotte  Henry 

Mrs.  Scott   Mrs.  Wallace  Reid 

Wilkie   Arthur  Vinton 

Mr.    Woodward   Edward  LeSaint 

SheriflF   Richard  Carle 

Abraham  Carl   Gross,  Jr. 


The  Woman  Accused 

(Paramount) 
Drama 

Unquestionably  the  strongest  showmanship 
angle  to  this  picture  is  the  fact  that  the  story, 
authored  by  so  many  celebrities,  ha3  been  run- 
ning serially  in  Liberty  Magazine.  Surely  a 
great  many  of  those  who  have  been  reading  it 
will  constitute  a  ready-made  audience,  and  every 
means  should  be  taken  to  call  the  show  to  the 
attention  of  those  people  in  your  locality  who 
have  been  following  it. 

The  picture,  as  a  melodramatic  romance, 
pretty  generally  follows  the  printed  theme,  al- 
though certain  allowances  necessary  for  pic- 
ture production  have  been  taken.  It  builds  up 
the  case  of  Glenda  O'Brien,  whose  new-found 
romance  with  Jeffrey  Baxter  is  endangered  by 
the  return  of  an  old  lover,  Leo  Young.  She 
kills  Young  when  he  threatens  to  have  a  gun- 
man "take  care  of"  Jeffrey,  and  together  with 
Jeffrey  and  a  party  of  friends  she  takes  off 
on  an  ocean  liner  on  a  cruise  to  nowhere.  Leo 
is  Bessemer's  partner,  and  he,  knowing  of  the 
former  relations  between  Young  and  Glenda, 
decides  that  Glenda  is  the  killer.  He  can't  make 
his  case  stick  with  the  district  attorney,  and  he 
likewise  gets  on  the  pleasure  liner  in  order  to 
procure  additional  evidence. 

A  lot  of  gaudy,  glamorous  stuff  associated 
with  such  cruises  ensues  until  a  mock  trial  is 
suggested.  Bessemer  makes  it  realistic  by  trying 
to  trap  Glenda  into  a  confession  of  the  real  mur- 
der, without  much  success.  Home  again,  he  tries 
once  more  to  convince  the  D.  A.,  but  Jeffrey, 
also  a  lawyer,  administers  a  thrilling  horse- 
whipping to  Little  Maxie  (the  best  piece  of 
business  in  the  picture)  and  as  a  result  Bes- 
seer,  without  a  sufficiently  strong  case,  loses 
out  in  his  effort  to  trap  Glenda. 

Alone,  without  the  lure  of  the  famous  authors, 
plus  the  Liberty  tieup,  "The  Woman  Accused" 
scarcely  would  be  more  than  program  entertain- 
ment. Its  box  office  returns  will  be  based  on 
what  you  can  do  with  that  arrangement,  plus 
the  pulling  power  of  the  leading  names  in  the 
cast. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Paramount.  From 
the  Liberty  story  authored  by  Rupert  Hughes, 
Vicki  Baum,  Zane  Grey,  Vina  Delmar,  Irvin  S. 
Cobb,  Gertrude  Atherton,  J.  P.  McEvoy,  Ursula 
Parrott,  Polen  Banks,  Sophie  Kerr.  Based  on  a 
story  by  Polen  Banks.  Direction  by  Paul  Sloane. 
Screen  play  by  Bayard  Veiller.  Photographed  by 
Karl  Struss.  Release  date,  Feb.  17,  1933.  Running 
lime,  73  minutes. 

CAST 

Glenda  O'Brien   Nancy  Carroll 

Jeffrey    Baxter  Gary  Grant 

Stephen   Bessemer   John  Halliday 

Dist.    Atty.    Clarke  Irving  Pichel 

Leo   Young   Louis  Calhern 

Martha   Norma  Mitchell 

Little  Maxie   Jack   La  Rue 

Inspector   Swope   Frank  Sheridan 

Dr.    Simpson  John  Lodge 

Captain  of  Boat  William  J.  Kelly 

Judge   Osgood   Harry  Holman 

Tony    Graham   Jay  Belasco 

Evelyn  Craig   Gertrude  Messinger 

Cora   Matthews   Lona  Andre 

The   Steward   Donald  Stuart 

The    Band    Leader  Gregory  Golubeff 

Cheer  Leader   Robert  Quirk 

Third  Girl   Amo  Ingraham 

Second  Boy   Dennis  Beaufort 

Third  Boy   Gaylord  Pendleton 


Whistling  in  the  Dark 

(MGM) 
Comedy  Drama 

Metro-Goldwyn-Mayer,  with  commendable 
sagacity,  obtained  the  services  of  Ernest  Truex, 
of  the  Broadway  stage,  for  the  leading  role  in 
"Whistling  in  the  Dark."  Mr.  Truex,  there  is 
little  doubt,  "made"  the  play  in  New  York, 
and  here  contributes  a  lion's  share  of  the  en- 
tertainment in  the  motion  picture  version  of 
the  stage  piece.  The  fact  that  the  play  enjoyed 
a  lengthy,  successful  sojourn  on  the  Broadway 
boards  unfortunately  may  mean  little  to  the 
common  denominator  of  motion  picture  fandom, 
but  the  exhibitor  certainly  will  not  lose  by  in- 
dicating with  especial  emphasis  that  the  pic- 
ture is  an  accurate  picturization  of  the  highly 
successful  play,  with  its  leading  player  also 
.transplanted. 

Mr.  Truex  is  a  delight  in  a  small  size.  His 
inimitable  characterization  is  possessed  of  the 
fine  touch  of  perfectly  rounded  comedy.  These 
inches  are  expended  in  concentration  on  him  be- 
cause the  audience  will  revel  in  his  work.  He 
is  the  picture's  mainstay  and  should  be  billed 
and  billed  again.  Forget  that  the  patrons  prob- 
ably will  not  know  him  from  Adam,  in  a  great 
many  instances,  and  sell  him  to  them  as  though 
you  meant  it.   There  will  be  no  regrets. 

Mr.  Truex,  briefly,  is  eloping  with  Una  Mer- 
kel, who,  incidentally,  due  to  her  drawl,  her 
ingenuousness  and  her  general  appeal,  is  ex- 
cellent in  the  role,  when  their  car  breaks  down 
and  they  are  "captured"  by  a  bootlegging  gang 
of  racketeers  in  a  country  house.  Learning  that 
Truex  is  an  author  of  murder  mysteries,  they 
force  him  under  threat  of  death  to  plot  for 
them  the  "perfect  murder,"  the  proposed  vic- 
tim being  a  wealthy  brewer  who  refuses  to 
accede  to  their  "shakedown"  demands.  There 
is  little  use  in  attempting  to  describe  Truex's 
inimitable  conduct  throughout  these  sequences. 
Suffice  to  say  that  he  is  most  amusing. 

John  Miljan,  Johnny  Hines  and  Edward  Ar- 
nold are  highly  satisfactory  racketeers,  while 
Joseph  Cawthorn  contributes  a  good  touch  as 
the  intended  victim.  Sell  it  along  humorous 
lines,  bring  in  the  enforced  murder  plotting  by 
Truex  and  the  thought  of  the  physically  timid 
yet  mentally  resourceful  author  matching  wits 
with  the  gangsters.  Make  every  effort  to  put 
Truex  across  in  the  advertising.  He  more  than 
deserves  it  and  the  patrons  will  probably  leave 
the  theatre  talking  about  him,  at  the  same  time 
looking  forward  to  his  next  appearance. — 
Aaronson,  New  York. 

Produced  and  distributed  by  Metro-Goldwyn-Mayer. 
Directed  by  Elliott  Nugent.  Play  by  Laurence  Gross 
and  Edward  Childs  Carpenter.  Screen  play  by  Elliott 
Nugent.  Photographed  by  Norbert  Brodine.  Film 
editor,  Ben  Lewis.  Release  date,  January  21,  1933. 
Running  time,  78  minutes. 

CAST 

Wallace  Porter   Ernest  Truex 

Toby  Van  Buren  Una  Merkel 

Dillon    Edward  Arnold 

Charlie    John  Miljan 

Lorabardo    C.  Henry  Gordon 

Slim    Johnny  Hines 

Barfuss    Joseph  Cawthorn 

Joe    Nat  Pendleton 

Herman    Tenen  Holtz 

Hilda    Marcella  Corday 

Clancy  of  the  Mounted 

(Universal) 
Serial 

Action  in  the  land  of  the  Northwest  Police 
is  the  subject  of  this  new  serial  in  12  chapters, 
with  Tom  Tyler  and  Jacqueline  Wells.  A  de- 
velopment noted  in  the  three  first  chapters  is 
the  fact  that  the  girl  lead  has  much  to  do;  in 
fact,  she  dominated  the  action  in  the  first  epi- 
sode, particularly  in  running  the  rapids  in  a 
canoe.  The  story  is  of  the  murder  of  a  wealthy 
rancher,  the  arrest  of  Clancy's  brother,  and  the 
machinations  of  the  storekeeper  and  his  rene- 
gade Indians.  Dialogue  is  possibly  too  ele- 
mentary, and  situations  are  introduced  over- 
obviously,  but  there  is  considerable  action,  the 
backbone  of  serials. — Episode  lengths  average 
20  minutes. 


40 


MOTION    PICTURE  HERALD 


February    4,  193 


lllllilll 


THEATRE  RECEIPTS 


iiiii  iiiiii 


II 


Theatre  receipts  from  122  houses  in  20  major  cities  over  the  country  showed  an 
increase  in  the  aggregate  of  $33,733  for  the  calendar  week  ended  January  28, 
1933,  with  a  total  of  $1,471,009,  which  compares  with  $1,437,276  from  122 
theatres  in  20  cities  for  the  previous  calendar  week,  ended  January  21.  During 
the  more  recent  period  no  new  high  individual  house  records  were  established,  while 
six  new  low  figures  were  recorded. 

(Copyright,  1933:  Reproduction  of  material  from  this  department  without  credit  to  Motion  Pictuee  Herald  expressly  forbidden) 


Theafres 

Boston 

Fenway    1,800 

Keith's    3,500 

Keith-Boston  ...  2,900 

Loew's  Orpheum  2,200 

Loew's    State...  3,700 

Metropolitan  . .  4,350 
Paramount    1,800 

BufFalo 

Buffalo    3,500 

Century    3,000 

Great  Lakes   ..  3,000 

Hippodrome    ...  2,100 

Hollywood    300 

Lafayette    3,300 

Chicago 

Chicago    4,000 

McVickers  ....  2.284 
Oriental   3.940 

Palace  2,509 

State  Lake  ....  2,776 
United  Artists.  1,700 


Current  Week 


Cleveland 


Denver 

Denham    1.700 

DenTCr    2.500 

Hufiman's  Rislto  900 


30c -50c 

35c- 50c 
25c -SOc 
25c-50c 
25c-50c 

35c -65c 
30c-S0c 

30c-55c 
25c 

25c-40c 
25c 

25c -40c 
25c 

33c-68c 

25c -55e 
35c-68c 

35c-75c 
25c-55c 
35c-68c 


3,300 

15c-35c 

753 

15c-25c 

RKO  Hippodrome 

3,800 

15c-40c 

RKO   Palace   . . 

3,100 

25c-40c 

3,400 

25c- 50c 

1.906 

2Sc-35c 

535 

15c-35c 

Warner's  Lake . 

800 

ISc-SOc 

lSc-2Sc 
25c-S0c 
20c-40c 


Orpheum   .  2,600  2Sc-S0c 

Paramount    2,000  25c-40c 

Delroii 

Downtown    2,750  25c-40c 

Fisher    2,700  25c -50c 

Fox    5,100  25c-40c 

Michigan    4,000  25c -75c 

United    Artists.  2,000  25c-75c 


Picture 


Gross 


"Second  Hand  Wife"  (Fox)  and..  13,500 
"Robbers'  Roost"  (Fox) 

"The  Mummy"  (U.)   19,500 

"Laughter  In  HeU"  (U.)   20,000 

"Whistling  in  the  Dark"  (MGM)..  19,000 

"Whistling  in  the  Dark"  (MGM)..  20,500 


"Tonight  Is  Ours"  (Para.). 


35,500 


"Second  Hand  Wife"  (Fox)  and..  15,000 
"Robbers'  Roost"  (Fox) 


"Lawyer  Man"  (W.  B.). 


14,200 


"Evenings  for  Sale"  (Para.)  and..  7,600 
"Most  Dangerous  Game"  (Radio) 

"Strange  Interlude"  (MGM..)   12,700 

"Silver  Dollar"  (F.  N.)   7,900 

"Goona  Goona"  (First  Div.)   1,400 

(5th  week) 

"Bitter  Tea  of  General  Yen"  (Col.)  8,500 


"Tonight  Is  Ours"  (Para.)   42,000 

"Hot  Pepper"  (Fox)   11,500 

"Strange  Interlude"  (MGM)   24,500 


"No  Other  Woman"  (Radio). 
"Laughter  in  Hell"  (U.)  


.  23,000 

.  6,000 

"The  Kid  From  Spain"  (U.  A.)...  16,500 
(2nd  week) 


"With  Williamson  Beneath  the  Sea"  3,000 
(Principal)    and    "Beauty  Parlor" 
(Monogram) 

"Faithless"  (MGM)    1,800 

"They  Just  Had  to  Get  Married"  14,000 
(U) 

"The  Mummy"   (U.)   12,500 

"No  Man  of  Her  Own"  (Para.)....  21,000 

"Island  of  Lost  Souls"  (Para.)....  8,500 

"Men  and  Jobs"  (Amkino)   1,500 

"Parachute  Jumper"  (W.  B.)   3,800 

(25c-50) 

"Congress  Dances"  (U.  A.)   5,200 

"The  Kid  From  Spain"  (U.  A.)...  14,000 

"Me  And  My  Gal"  (Fox)   1,500 

(3  days) 

"The  Half-Naked  Truth"  (Radio)..  1,300 
(4  days) 

"The  Mummy"   (U.)   11,000 

"Flesh"  (MGM)    2,500 

(3  days) 

"Billion  Dollar  ScandaV  (Para.)..  1,500 
(4  days) 


'No  Other  Woman"  (Radio). 


!,200 


"Silver  Dollar"  (F.  N.)   15,400 

(15c-40c) 

"Hot  Pepper"   (Fox)   24,600 

"Frisco  Jenny"  (F.  N.)   16,200 

"Strange  Interlude"  (MGM)   17,100 


Previous  Week 

Picture  Gross 

"A  Farewell  to  Arms"  (Para.)  and  14,000 
"With  Williamson  Beneath  the  Sea" 
(Principal) 

"No  Other  Woman"  (Radio)   21,000 

"The  Death  Kiss"   World  Wide)  21,500 

"The  Kid  From  Spain"  (U.  A.)..  21,000 

"The  Kid  From  Spain"  (U.  A.)..  22,000 


"Frisco  Jenny"   (F.  N.) 


38,000 


"A  Farewell  to  Arms"  (Para.)  and  16,000 
"With  Williamson  Beneath  the  Sea" 
(Principal) 

"Animal    Kingdom"    (Radio)   17,500 

"Handle  With  Care"  (Fox)  and..  6,100 

"Men  of  America"  (Radio) 

"Island  of  Lost  Souls"  (Para.)..  6,400 

"Billion  Dollar  Scandal"  (Para.)..  5,100 

"Goona  Goona"  (First  Diy.)   1,700 

(4th  week) 

"Vanity   Street"    (Col.)    and   7,900 

"Deception"  (Col.) 

"The    Son-Daughter"    (MGM)....  40,000 

"Silver  Dollar"  (F.  N.)   7,000 

(2nd  week) 

"A  Farewell  to  Arms"   (Para.)..  4,500 

(4th  week-3  days) 

"Bitter  Tea  of  General  Yen"  (Col.)  18,000 

"Man   Against   Woman"    (Col.)..  8,000 

"The  Kid  From  Spain"  (U.  A.)...  27,000 
(1st  week) 


"Drifting  Souls"  (Majestic)  and..  3,100 
"Guilty  or  Not  Guilty"  (Monogram) 
(15c-25c) 

"Breach  of  Promise"  (World  Wide)  1,500 

"Secrets  of  the  French  Police"   7,600 

(Radio) 

"No  Other  Woman"  (Radio)   10,000 

"Flesh"   (MGM)    23,500 

"Mask  of  Fu  Manchu"  (MGM)..  5,000 

"Gitta   Discovers  Her  Heart"   1,850 

(Capital) 

"Frisco  Jenny"  (F.  N.)    5,700 


"Man  Against   Woman"   (Col.)...  3,800 

"Tonight   Is    Ours"    (Para.)   12,500 

"Deception"  (Col.)    1,500 

(3  days) 

"Old  Dark   House"   (U.)    2,000 

(4  days) 

"Rockabye"   (Radio)    10,500 

"The  Match  King"  (F.  N.)   2,500 

(3  days) 

"Flesh"   (MGM)    3,500 

(4  days) 


"Bitter  Tea  of  General  Yen"  

(Col.) 

"Billion    Dollar   Scandal"  (Para.) 


9,200 
10,900 

'Second  Hand  Wife"   (Fox)   21,400 

'Tonight  Is  Ours"  (Para.)   23,700 

"A  Farewell   to  Arms"    (Para.)..  11,000 
(2nd  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January, 
to  date) 


ini 


High  12-S  "Frankenstein"  

Low  3-25-32  "Explorers  of  the  World". 

High  4-9-32  "Steady  Company"  

Low  7-9-32  "By  Whose  Hand?"  

High  1-24  "Hell's  Angels"  

Low  8-4-32  "Unashamed"   

High  6-18-32— 

"Hell  DiTers"  "Possessed"  andl 
"Sin  of  Madelon  Qaudet"  J 

Low  7-18  "Man  in  Possession"  

High  1-31  "No  Limit"   

Low  7-4  "I  Take  This  Woman"  


27.000 
16.000 
26,000 
16,500 
32,500 
18,000 


26,000 
19,000 
44,500 
30,000 


High  3-28  "My  Past"    39,500 

Low    1-13-33    "Cynara"    14,000 

High  2-14   "Cimarron"   25,600 

Low  12-9-32  "Rain"   4,700 

High  8-8  "Politics"    35,100 

Low  1-20-33  "Island  of  Lost  Souls"....  6,400 

High  2-14  "Free  Love"   26,300 

Low  7-16-32  "New  Morals  for  Old"   4,200 


High  4-11  "Ten  Cents  a  Dance"   24,100 

Low  6-11-32  "The  Secret  Witness"   5.800 


High 

Low 
High 
Low 
High 

Low 

High 

Low 

High 

Low 

High 

Low 


1-  23-32  "Two  Kinds  of  Women 
12-22-32  "The  Match  King".... 

2-  7  "Doorway  to  Hell"  

1-27-33  "Hot  Pepper"  

3-  7  "My  Past"  

12-22-32  "Secrets  of  the  French  Pol 

4-  2-32  "Cheaters  at  Play"  

12-15-32   "False  Faces"  

12-12  "Frankenstein"   

1-26-33  "Laughter  in  HeU"  

3-21  "City  Lights"  

11-18-32   '^'Magic  Night"  


67,000 
20,000 

38.170 
11,500 

46.750 

ice" 
13,000 

33,000 
14.000 
44,000 
6,000 
46,562 
8,200 


High   1-30-32  "Hell   Divers"   26,000 

Low  1-27-33  "With  Williamson  Beneath  1 

the  Sea"  and  "Beauty  Parlor"     j  3,000 


High  5-2  "Laugh  and  Get  Rich". 

Low  1-20-33  "No  Other  Woman" 

High  12-S  "Possessed"   

Low  6-20  "Vice  Squad"  


40.000 

10,000 
30,000 
14,000 


High  10-3  "Five  Star  Final". 
Low  7-4  "Big  Business  Girl". 


15,000 
2.000 


High  8-8  "Politics"    25,000 

Low  11-30-32  "If  I  Had  a  Million"....  8,000 


High  1-10  "Hell's  Angels"   22,000 

Low   6-25-32    "Forgotten    Command-  1 

ments"  and  "Reserved  for  Ladies"/  3,450 


THREE  REELS  OF 
"SOMETHINq  NEW" 

THAT  STOLE  THE  SHOW  AT  THE 
RADIO  CITY  ROXY 
THIS  WEEK! 


HKO 

w 


IF  YOU  CAN'T  GET  IN  THE  RKO  ROXY  ...  ASK  YOUR  EXCHANGE  TO  SCREEN  IT! 


42 


MOTION    PICTURE  HERALD 


February    4,  1933 


CTHEATCE  CECEIPTS  —  CCNT'Dl 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Hollywood 

Chinese                  2,500  55c-$1.65 

Pantage*                3,000  230-400 

W.  B.  HollTwood  3.000  25c-S5c 

Indianapolis 

Apollo                     1,100  25c-40c 

Circle                       2,800  25c-40c 

Indiana                   3,300  25c-50c 

Lyric                      2,000  23c- 50c 

Palace                    2,800  25c-40c 

Kansas  City 

Mainstreet              3,049  25c-50c 

Midland                4.000  25e-50c 

Newman                2.000  35c-50c 

Uptown                 2.OO0  2Sc-40c 

Los  Angeles 

Biltmore                  1,600  55c-$1.65 

Loew's  State  . .  2.416  25c-6Sc 

Paramount              3,596  2Sc-50c 

RKO                   2.700  25c-SSc 

United    Artists.    2,000  25c-S5c 

W.  B.  Downtown    2,400  25c-50c 

W.  B.  Western.    2,400  25c-45c 

Minneapolis 

Century                 1.640  25c-40c 

'-rric                     1.238  25c-40c 

RKO    Orpheum.    2,900  25c- 55c 

State                      2,300  25c-55c 

Montreal 

Capitol                  2,547  25c-7Sc 

His  Majesty's...    1,600  25c-75c 

Imperial                  1,914  15c-50c 

Loew'i   3,115  2Sc-75c 

Palace                    2,600  25c- 75c 

Princeii                2,272  25c-60c 

New  York 

Aitor                      1,120  5.'5c-$2.20 

Cameo                     549  25c-7Sc 

Capitol                  4,700  35c-S1.65 

Criterion                    850  55c-$1.65 

Embassy                  598  25c 

Gaiety                       807  55c-$1.6S 

Uariur                 2,300  35c-85c 

Palace                      2,500  35c-$1.10 

Paramount    3,700  35c-99c 

Rialto                       1.949  35c-85c 

Rivoli    2,103  40c-85c 

RKO  Music  Hall.  5,945  3Sc-$l-6S 

RKO  Roxy  ....    3,700  35c-$1.65 

Roxy    6,200  35c-$1.25 

Strand                 3.000  35c-$1.10 

W  inter    Garden...  1,949  35c-75c 


"Cavalcade"  (Fox)    17,300 

(2nd  week) 

"Sport  Parade"  (Radio)   7,100 

"20,000  Years  in  Sing  Sing"  (F.  N.)  11,200 
(25c -50c) 

"Hot  Pepper"  (Fox)   3,500 

"Billion  Dollar  Scandal"  (Para.)..  5,000 
(25c-35c) 

"Tonight  Is  Ours"  (Para.)   14,000 

"The  Face  in  the  Sky"  (Fox)....  8,000 

"Whistling  in  the  Dark"  (MGM)..  6,000 


"Tliey  Just  Had  to  Get  Married"  13,000 
(U.) 

"The  Son-Daughter"  (MGM)   14,000 

(7  days  and  Sat.  midnite  show) 

(25c) 

"Lawyer  Man"   (W.B.)   7,800 

(7  days  and  Sat.  midnite  show) 

"Hot  Pepper"   (Fox)   3,500 

"Sign    of    the    Cross"    (Para.)....  11,000 

"Hot  Pepper"   (Fox)   15,400 

"Tonight  Is  Ours"  (Para.)   16,400 

(25c-40c) 

"The  Mummy"   (U.)   8,600 

"Hello,  Everybody"  (Para.).......  3,900 

"30,000  Years  in  Sing  Sing"  (F.  N.)  12,400 

"Hard  to  Handle"  (W.  B.)   5,800 

"Second  Hand  Wife"  (Fox)   4,000 

"Sherlock  Holmes"  (Fox)   2,000 

"No  More  Orchids"  (Col.)   12,500 

"Tonight  Is  Ours"  (Para.)   7,500 

"Maid  of  the  Mountains"   12,000 

(British)  and  "Old  Dark  House"  (U.) 

"Marry  Me"   (British)   8,000 

"L'Atlantide"  (French)    3,000 

"Silver  Dollar"  (F.  N.)....   14,000 

"I  Am  a  Fugitive  from  a  Chain  13.500 
Gang"  (W.  B.) 

"Bitter  Tea  of  General  Yen"  (Col.)  9,000 
and  "Deception"  (Col.) 

"Rasputin    and    the    Empress"   10,500 

'  (MGM)   (5th  week) 

"Maedchen  in  Uniform"    9,200 

(Krimsky  &  Cochran) 

"Employees  Entrance"   (F.  N.)...  35,000 

"Sign    of    the    Cross"    (Para.)....  14,600 
(12  days) 

All   Newsreel    6,196 

"Cavalcade"    (Fox)    13,000 

(3rd  week), 

"The  Big  Drive"  (First  Div.)....  20,000 

"The    Devil    Is    Driving"    (Para.) ..  10,000 

"Tonight    Is    Ours"    (Para.)   43,000 

"Island   of   Lost   Souls"    (Para.)..  14.500 
(2nd  week) 

"The  Kid  From  Spain"  (U.  A.)..  36.350 

"The  King's  Vacation"  (W.  B.)..  88.000 

"Hot   Pepper"   (Fox)    50,000 

"Air  Hostess"  (Col.)    9,100 

"20,000  Years  in   Sing  Sing"   13,321 

(F.   N.)    (2nd  week) 

"The  Vampire  Bat"  (Majestic)   ..  6,892 


"Cavalcade"    (Fox)    25,400 

(1st  week) 

"Afraid  to  Talk"  (U.)   X   6,000 

"Hard  to  Handle"   (W.   B.)   12.000 

"Animal  Kingdom"  (Radio)   4,500 

"Frisco  Jenny"  (F.  N.)..   5,000 

"Lawyer  Man"  (W.  B.)   11,000 

"They  Call  It  Sin"  (F.  N.)   8,500 

"Cynara"   (U.  A.)    6,000 

"Bitter  Tea  of  General  Yen"   10,000 

(Col.) 

"The  Kid  From  Spain"  (U.  A.)..  26,000 
(7  days  and  Sat.  midnite  show) 

"Island   of  Lost  Souls"    (Para.)..  6,000 
(7  days  and  Sat.  midnite  show) 

"Second  Hand   Wife"   (Fox)   3,500 

"Second   Hand    Wife"    (Fox)   12,400 

"Billion    Dollar    Scandal"    (Para.)  18,000 

"Bitter  Tea  of  General  Yen"  (Col.)  5,100 

"A   Farewell   to  Arms"   (Para.)..  8,500 

(2nd  week) 

"Hard  to  Handle"  (W.  B.)   10,500 

"Frisco  Jenny"  (F.  N.)    7,500 

"The  Match  King"  (F.   N.)   4,500 

"Me  And  My  Gal"  (Fox)   2,500 

"Goona  Goona"  (First  Div.)  and..  11,500 

"False   Faces"   (World  Wide) 

"Silver    Dollar"    (F.    N.)   7,000 

"Rockabye"   (Radio)   and   12,£X 

"Trailing  the  Killer"  (World  Wide) 

"La    Fleur    D'Oranger"    (French)  3,000 
and  "Le  Dernier  Choc"  (French) 

"Mask    of    Fu    Manchu"    (MGM;  14,500 

"Strange   Interiude"    (MGM)    ....  9,500 

(2nd  week) 

"The   Kid  From   Spain"   (U.   A.)  7,000 
and  "Speed  Demon"  (3rd  week) 

"Rasputin  and  the  Empress"   18,285 

(MGM)  (4th  week) 

"Matto  Grosso"  (Principal)   3,000 

(6  days) 

"Strange   Interiude"    (MGM)   48,287 

(2nd  week) 

All  Newsreel    6,357 

"Cavalcade"     (F'ox)    11,900 

(2nd  week) 

"The  Mummy"  (U.)    8,680 

(2nd  week) 

"TTie  Half- Naked  Truth"  (Radio)  15,250 

"A  Farewell  to  Arms"  (Para.)....  52,500 

"Island   of   Lost   Souls"    (Para.)..  26,100 
(1st  week) 

"Cynara"  (U.  A.)    10,300 

(4th  week--4  days) 

"Bitter  Tea  of  General  Yen"   80,000 

(Col.)  (8  days) 

"Animal  Kingdom"  (Radio)   45,000 

(3rd  week — 8  days) 

"Second  Hand  Wife"  (Fox)   18,000 

"20,000  Years  in  Sing  Sing"   23.421 

(F.    N.)    (1st  week) 

"Hypnotized"   (Worid   Wide)    ....  3,299 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  7-31   "Trader  Horn"    36,000 

Low    10-31    "Yellow    Tlijcket"   9,000 

Higfc  4-30-32  "Careless  Lady"   22,400 

Low    1-18-33    "Afraid   to  Talk"   6,000 

Higk  2-7  "Little  Caesar"   30,000 

Low  11-7  "Honor  of  the  Family"   7,000 

High  6-13  "Daddy  Long  Legs"   10,000 

Uw  8-20-32  "Jewel  Robbery"   2,500 

High  2-14  "Cimarron"    13,000 

Low  7-30-32  "Westward  Passage"   3.500 

High  1-17  "Her  Man"   25,000 

Low  9-10-32  "Bring  'Em  Back  Aliye"..  5,000 

High  5-2  "Trader  Horn"   22,000 

Low  12-30-32  "Fast  Life"    4.000 

High  1-9-32  "Peach  o'  Reno"    2.5,500 

Low  12-29-32  "Little  Orphan  Annie"  ) 

and  "The  Half  Naked  Truth"  j  5,000 

High  l-S-33  "Strange  Interlude"   30,000 

Low  12-8-32  "Man  Against  Woman"...  6.000 

High  2-27-32  "Shanghai  Express"   25,000 

Low  12-8-32  "Evenings  for  Sale"   5,000 

High  1-10  "Girl  of  the  (Golden  West"  8,000 
Low  5-21-32   "Lena  Rivers"   2.000 

High  10-25  "Susan  Lenox"   39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  10-31  "BeloTed  Bachelor"   41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 

High  9-26  "Monkey  Business"   32.000 

Low  2-6-32  "Sky  Devils"   3.000 

High  2-7  "Little  Caesar"   27,000 

Low  4-23-32  "Destry  Rides  Again"   6,200 

High  5-30  "Kiki"   4,000 

l  ow  1-24  "Men  on  Call"   1,200 

High   12-14  "Cimarron"    30.000 

Low  12-24-32  "The  Sport  Parade"   11,000 

High  1-2-32  "Sooky"    lO.OOO 

I-ow    12-24-32    "Rain"    6,000 

High  1-10  "Just  Imagine"   18.000 

Low   12-23    "The   Guardsman"   and  1 

"The  Tip  Off"(  8,000 

High  1-17  "Office  Wife"   10,000 

Low  12-23-32  "Cendrillon  de  Paris"  ) 

and  "Le  Fils  de  I'Autre"      )  1,800 

High  4-2-32  "Fireman,  Sare  My  Child"  16,500 

Low  7-18  "Stepping  Out"   9,000 

High  4-2-32  "One  Hour  With  You"...  19,500 

Low  12-23-32  "Life  Begins"    8.500 

High  4-1  "City  Lights''    22,500 

Low  12-23-32  "The  Crusader"  and  ) 

and  "Hearts  of  Humanity"    (  6.000 

High  1-2-32  "Hell  Divers"    24,216 

Low    11-14    "The    Champ"   18,759 

High  1-9-32  "Mata  Hari"  110,466 

Low  7-2-32  "New  Morals  for  Old"   29.767 

High  1-3  "Reaching  for  the  Moon"....  22,675 

Low    5-24-30    "Silent    Enemy"   10,800 

High  1-3  Newsreels    9,727 

Low  11-3-32  Newsreels    5.200 

High  12-12  "Frankenstein"    53.800 

Low  4-30-32  "Cohens  and  Kelly^  in  Ho! 
lywood    7,600 

High  2-7  "Finn  and  Hattie"   85,900 

Low  12-23-32  "The  Devil  Is  Driving"..  35,200 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27   "Dracula"  and  ) 

.          "Hell's  Angels"         f  4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr  Hyde"  67,100 

Low  7-29-32  "Igloo"   gjoOO 

High   1-1-32   "Delicious"  133,000 

Low    1-26-33   "Air   Hostess"   9100 

High  1-17  "Little  Caesar"   74.821 

Low  4-2-32  "The  Missing  Rembrandt"  8,012 

High  9-19  "FiTe  Star  Final"   59,782 

Low   1-19-33   "Hypnotized"   3,299 


YOU  CAN'T  "THUMB  YOUR 
WAY"  TO  PROSPERITY. 


Smart  showmen  don't  wait  for  a^lift^ 
Showmanship  isn*t  a  lazy  man*s 
job/  but  it's  the  only  way  to  bet- 
ter profits.  Get  real  entertainment 
into  every  unit  of  your  show  by 
playins  Educational  Pictures.  And 
exploit  your  whole  show  for 
100  per  cent  box-office  appeal. 


A  WOW  I 

One  of  the  best  products 
in  which  this  comedian 
has  ever  starred.  The  gag 
sequences  are  closely  knit 
togetheoand  thefilmmoves 
along  with  a  steadily  as- 
cending crescendo  of 
laughs.  Langdon  is  im- 
mense all  the  way  ....  a 
series  of  gags  that  wi 
rock  any  audience  with 
aughter. 

Film  Daily. 


E.  W.  HAMMONS 

presents 

HARRY 
LANGDON 

A  MERMAID  COMEDY 

Produced  and  directed  by 
ARVID  E.  GILLSTROM 


Distributed  in  U.S.A.  by  FOX  FILM  CORPORATION 


"THE  SPICE  OFTHE  PROGRAM"  . 


44 


MOTION    PICTURE  HERALD 


February    4,  1933 


tTHCATCC  CECEI PTS  — CONT'D  1 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Oklahoma  City 

Capitol                    1,200  10c -400 

Criterion               1,700  10c-55c 

Ubcftjr                  1.500  10c-35c 

Mid-West               1,500  10c-55c 

Victoria                    850  10c -350 

Omaha 

Orpheum                  3,000  25c-50c 

Paramount   ....  2.900  2Se-5Qc 

StaU                    1.200  2Sc 

World                   2,500  25c-40c 

Philadelphia 

Arcadia                     600  25c -50c 

Boyd                      2,400  40c-55c 

Earle                      2,000  40c-65c 

Fox                      3,000  35c-7Sc 

Karlton                   1,000  30c-50c 

Keith's                  2,000  lSc-35c 

Stanley                   3,700  40c-55c 

Stanton                   1,700  30c -5Sc 

Portland,  Ore. 

Broadway                1.912  2Sc-40c 

Liberty                   1,800  lSc-25c 

Oriental                2.040  25c-35c 

RKO  Orpheum      1,700  25c-5Sc 

United  Artists        945  25c-50c 

San  Francisco 

Filraarte                1,400  25c-50c 

Golden  Gate  ...  2,800  25c-65c 

Paramount            2,670  25c-7Sc 

United  Artists..    1,200  25c-50c 

Warfield                2,700  35c-90c 

Warner  Bros.  ..  1,380  35c-75c 

Seattle 

Blue  Mouse                950  25c-55c 

Fifth  Avenue  ..    2,750  25c-5Sc 

Liberty                 2,000  10c-25c 

Music  Box                950  25c-55c 

Paramount              3,050  25c-55c 

Washington 

ColaBbU              1.232  25c-40c 

Earle                   2,323  25c-66c 

FoK                      3,434  25c-66c 

Loew*!  Palace..  2,363  35c-55c 

Metropolitan    ..  1,600  25c-55c 

Rialto                    1,900  25c-5Sc 

RKO   Keith's...  1.832  25c-5Sr 


"The  Son-Daughter"  (MGM)   3,200 

"Tonight  Is  Ours"  (Para.)   6,000 

"Goona  Goona"  (First  Div.)   3,400 

"20,000  Years  in  Sing  Sing"  (F.  N.)  3,700 

"The  Mysterious  Rider"  (Para.)..  800 
(4  days) 

"Goldie  Gets  Along"  (Radio)   700 

(3  days) 


"Most  Dangerous  Game"   (Radio)  4,500 
(3  days) 

'Bitter  Tea  of  General  Yen"  (Col.)  4,000 
(4  days) 

'Strange  Interlude"  (MGM)   9,500 


"Explorers  of  the  World"  (Raspin)  800 
(4  days) 

"The  Mysterious  Rider"  (Para.)..  600 

(3  days) 

"Hypnotized"  (World  Wide))  and  5,250 
"Uptown  New  York"  (World  Wide) 


"Evenings  for  Sale"  (Para.)   2,000 

(5  days) 

"Frisco  Jenny"  (F.  N.)  '   13,000 

(6  days) 

"The  Devil  Is  Driving"   (Para.)..  16,000 
(6  days) 

"Hot  Pepper"  (Fox)   22,000 

(6  days) 

"The  Kid  From  Spain"  (U.  A.)...  6,000 
(6  days) 

"The  Unwritten  Law"  (Majestic)..  8,200 
(6  days) 

"20,000  Years  in  Sing  Sing"  (F.  N.)  12,500 
(6  days) 

"The  Mummy"  (U.)   8,500 

(6  days) 

"Tonight  Is  Ours"  (Para.)   6,000 

"The  Devil  Is  Driving"  (Para.)...  1,000 

"Lawyer  Man"  (W.  B.)   2,800 

"The  Half-Naked  Truth"   (Radio)  9,000 

"Silver  Dollar"  (F.  N.)   6,000 

(25c-35c) 

"Theft  of  the  Mona  Lisa"  (Radio)  1,600 

"No  Other  Woman"  (Radio)   14,000 

"The  Son-Daughter"  (MGM)   13.500 

"The  Kid  From  Spain"  (U.  A.)....  5,000 

(5th  week— 4  days) 

"Hot  Pepper"  (Fox)   16,000 

"Frisco  Jenny"    (F.N.)   7,500 

(9  days) 

"Lawyer  Man"  (W.  B.)   3,750 

"Madame  Butterfly"  (Para.)  and..  6,000 
"With  Williamson  Beneath  the  Sea" 
(Principal) 

"Spirit  of  the  West"  (Allied)  and..  4,000 
"Guilty  or  Not  Guilty  (Monogram) 

"Animal  Kingdom"  (Radio)    5,250 

"Frisco  Jenny"  (F.  N.)   7,000 

"Robbers'  Roost"   (Fox)   3,250 

"Employees'  Entrance"  (F.   N.)..  19,000 

"Tonight  Is  Ours"  (Para.)   25,250 

"Hot  Pepper"  (Fox)   14,000 

"Central  Park"   (F.   N. )...*.   6,000 

"Daring  Daughters"  (Tower)   4.200 

"Penguin  Pool  Murder"   (Radio)..  7,800 


GroM 

3,200 
6,400 


'Billion  Dollar  Scandal"  (Para.) 
'A  Farewell  to  Arms"  (Para.).. 


'No  More  Orchids"  (Col.)    1,100 

(4  days) 

'Uptown  New  York"  (World  Wide)  1,000 
(3  days) 

"Bitter  Tea  of  General  Yen"   2,900 

(Col.)  (6  days) 


"False   Faces"   (World   Wide)....  6,000 

(3  days) 

"Animal    Kingdom"    (Radio)   5,000 

(4  days) 

"Silver   Dollar"    (F.N.)    6,500 


"Second  Hand  Wife"   (Fox)   700 

(4  days) 

'Breach  of  Promise"  (World  Wide)  600 
(3  days) 

"The  Mask  of  Fu  Manchu"  (MGM)  5,600 
and  "Handle  With  Care"  (Fox) 


"If  I  Had  a  Million"  (Para.)... 
(7  days) 

"Cynara"  (U.  A.)   

<7  days) 
"Fast  Life"  (MGM)   

(6  days) 

"Second  Hand  Wife"  (Fox)  

(6  day%) 

"Secrets  of  the  French  Police". 
(Radio)  (6  days) 

"Speed  Demon"  (Col.)   

(6  days) 
"The  Kid  From  Spain"  (U.  A.). 

(2nd  week-6  days) 
"Goona  Goona"  (First  Div.)  


3,500 
14,000 
14,000 
19,000 

3,500 

7,500 
14,000 
9,000 


'Son-Daughter"   (MGM)    11,000 

'Island  of  Lost  Souls"   (Para.)..  1,000 

'Thirteen  Women"  (Radio)   3,000 

'Bitter  Tea  of  General  Yen"  (Col.j  9,000 

'Strange  Interlude"   (MGM)   4,000 

(2nd  week) 

'Comradeship"    (Foreign)    1,500 

"20,000  Years  in  Sing  Sing"  (F.N.)  15,800 

"Frisco  Jenny"    (F.   N.)   17,500 

"The  Kid  From  Spain"  (U.  A.)..  11,500 

(4th  week) 

"Mask  of  Fu  Manchu"  (MGM)..  18,000 

"Billion    Dollar   Scandal"    (Paia.)  5,500 


"They  Just  Had  to  Get  Married"  4,500 
(U.1 

"Life  Begins"  (F.  N.)  and   6,500 

"He  Learned  About  Women  (Para.) 

'The  Unwritten  Law"  (Majestic)..  3,750 

'The  Match  King"  (F.  N.)   3,750 

"Silver  Dollar"  (F.  N.)   8,000 


"Red   Haired   Alibi"   (Capital)....  2,250 

"Billion  Dollar  Scandal"   (Para.).  16,000 

"Flesh"   (MGM)    24,250 

"No  Man  of  Her  Own"  (Para.)..  14,000 

"20,000  Years  in  Sing  Sing"   3,500 

(F.  N.)  (2nd  week) 

"Laughter  in  Hell"  (U.)    4,100 

"Bitter  Tea   of   General   Yen"....  8,000 


High  and  Low  Gross 

(Tabulation  covers  period  from  Jasuary,  IfSl 
to  date) 


High  2-7  "Illicit"    11.000 

Low   1-14-33  "The   Half- Naked  Truth"  3,000 

High   2-21    "Cimarron"   15,500 

Low  8-1-32  "Downstairs"    3,000 

High  1-24  "Under  Suspicion"   7.200 

Low  6-20  "Big  Fight"  and  1 

"Drums  of  Jeopardy"    J   900 

High  9-19  "Young  As  You  Feel"   11.000 

Low  1-21-33  "Bitter  Tea  of  General  Yen"  2,900 


High  2-14  "Cimarron"   

Low  1-27-33  "Most  Dangerous  CJame' 
and  "Bitter  Tea  of  General  Yen' 


High  4-23-32  "Tarzan,  the  Ape  Man". 
Low  5-21-32  "Wet  Parade"  and  "Ifs  1 
Tough  to  Be  Famotu  J 

High  3-14  "Trader  Horn"   

Low  11-18-32  "Faithleit  and  ) 
"The  Painted  Lady"  f 

High  4-11  "Men  CaU  It  LoTe"  

Low  11-28  "The  Cisco  Kid"  


25,550 

8,500 

13.750 

4,000 
10.000 

1.100 

16.000 
4.500 


I 


High  12-17  "The  Guardsman"   6,500 

Low  10-1-32  "Make  Me  a  Star"   1.500 


High  1-5-33  "Breach  of  Promise"   29,000 

Low  7-23-32  "Miss  Pinkerton"   12,500 

High  2-7  "Man  Who  Came  Back"   40,000 

Low  6-18-32  "Mystery  Randi''   15.000 

High  5-2  "City  Lifhts"   8,000 

Low  11-24-32  "Cabin  in  the  Cotton"  \ 

and  "Age  of  Consent"     [  ajW 

High   1-30-32  "Arrowsmith"    27.000 

Low  5-28-32  "Steady  Company"    6,500 

High  12-19  "Frankenstein"    31,000 

Low  T-2S  "Rebound"    8,000 

High  3-21  "Last  Parade"    16,500 

Low  11-17-32  "All  American"   6.000 


High  1-10  "Min  and  Bill"  21.000 

Low    10-1-32   "The  Crash"   2,800 


High  2-14  "Cimarron"    20,000 

Low  11-23-32  "The  Old  Dark  House"..  4,700 

High  l-IO  "Hell's  Angels"    12.500 

Lew   11-2-32   "Payment   Deferred"   1,909 


High  8-4-25  "Bring  'Em  Back  Alire"..  24,000 

Low  6-11-32  "Lena  RiTers"    7.000 

High  1-9-32  "The  Champ"    35,600 

Low  8-12-32  "Deril  and  the  Deep"   9,500 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  12-29-32  "Handle  With  Care"   14,000 

High  3-26-32  "Fireman,  Sare  My  Child"  19,000 
Low  12-29-32  "He  Learned  About  Women"  3,500 


High  7-30-32  "Milion  Dollar  Legs"   18,500 

Low    1-28-33   "Madame   Butterfly"  and 

"With  Williamson  Beneath  the  Sea" ....  6,000 

High  1-10  "The  Lash"    11,500 

Low  11-11-32  "Amazon  Head  Hunters"  3,000 

High  2-28  "City  Ughts"   14,000 

Low   11-25-32  "The  Crooked  Circle"..  3,000 

High  1-10  "Paid"   18.000 

Low  1-14-33  "No  Man  of  Her  Own"....  6,500 


Sinister  shadows  playing  grue- 
some jests  ....  ghastly  figures 
emerging  From  mouldy  cellars .... 
weird  noises  in  dark  houses  .... 
murder  in  the  night  —  mysterious 
disappearances  ....  lost  souls 
with  warped  minds  .... 

frightening,  chilling  deeds 
that  make  the  blood  run  cold 
and  the  hair  stand  on  end  — 

THAT'S  MYSTERY! 

Nothing  will  sell  it  to  your  audiences  like 

ACTUAL  SAMPLES  ACTUAL 

SCENES  ACTUAL  DIALOGUE 

RIGHT  FROM  THE  PICTURE  ITSELF. 


46 


MOTION    PICTURE  HERALD 


February    4,  1933 


WABASH  AVENUE 


CHICAGO 

Records  and  stocks  of  the  local  Educational- 
World  Wide  offices  were  transferred  to  the 
Fox  exchange  Saturday  and  Sunday.  The  deal 
between  Educational  and  Fox  for  the  new 
distribution  and  selling  arrangement  came  with 
dramatic  suddenness  and  left  20  of  the  23 
employees  at  Educational  minus  jobs.  Dave 
Dubin,  branch  manager,  Harold  Wise,  booker, 
and  Edna  Enk,  cashier,  were  the  only  em- 
ployees retained. 

V 

Jones,  Linick  &  Shaefer  is  resuming  oper- 
ation of  the  Randolph  theatre  following  ex- 
piration of  the  lease  held  by  Frank  Levin. 

V 

Aaron  Saperstein  wa5  confined  to  his  home 
for  a  week  on  account  of  illness,  during  which 
time  he  was  forced  to  forego  the  Allied  direc- 
tors' meeting  in  the  East  and  hold  up  negotia- 
tions with  officials  of  the  operators'  union  on 
a  new  working  agreement  for  1933. 

V 

Walter  Smock  of  the  Colonial  theatre, 
Farmersburg,  Ind.,  was  spotted  at  the  offices 
of  Exhibitors  Screen  Service  where  he  signed 
up  for  the  company's  trailer  service. 

V 

Tickets  for  the  Film  Relief  Dinner  Dance 
to  be  held  at  the  Medinah  Athletic  Club  March 
4  have  been  printed  and  are  available  from 
Louis  Abramson,  Allied  secretary,  as  well  as 
from  many  committee  members  who  are  work- 
ing hard  to  make  the  affair  a  big  success. 

V 

Harry  L.  Gold,  assistant  to  Al  Lichtman, 
general  manager  of  distribution  for  United  Art- 
ists, spent  several  days  in  town  conferring  with 
Eddie  Grossman,  branch  manager. 

V 

Henry  Bambara  has  opened  the  Schindlers 
theatre  at  1008  Huron  street. 

V 

Jack  Miller — lucky  fellow — read  the  weather 
forecast  last  week  and,  not  liking  the  predic- 
tions, grabbed  a  rattler  for  Florida's  palms  and 
zephyr  breezes. 

V 

Lawrence  Stein,  local  publicity  director  for 
Warner  Bros.,  has  been  made  supervisor  of 
the  Orpheum,  where  he  immediately  succeeded 
in  springing  some  novel  publicity  ideas  in  con- 
nection with  the  showing  of  "The  Mummy." 

V 

Lloyd  Johnson  is  the  new  shipper  at  Exhibi- 
tors' Screen  Service. 

V 

Bruce  Godschow,  who  has  been  managing 
the  Aragon  and  Trianon  ballrooms,  has  taken 
over  the  management  of  the  Imperial  theatre. 
V 

Walter  Bedell  is  managing  the  newly  con- 
structed theatre  at  Freeport,  111. 

V 

Bill  Brumberg  of  Columbia  has  a  luck  piece 
that  he  has  been  carrying  around  since  1921. 
It  is  a  twenty  dollar  gold  piece  that  he  got 
from  Bill  Pearl  when  he  was  country  sales 
manager  for  First  National.  The  story  came 
to  light  the  other  day  when  Pearl  dropped 
in  to  visit  Brumberg.  Well,  there  may  be 
some  doubt  about  the  charm  value  of  a  twenty 
dollar  gold  piece  but  there  is  certainly  no 
question  as  to  the  luck  of  the  holder  of  one 
in  these  days. 

V 

Max  Weintraub,  Omaha  film  exchange  head, 
found  many  old  friends  to  visit  along  the  Row 
last  week. 

HOLQUIST 


Barney  Balaban  Is  Eiected 
Balaban  &  Katz  President 

Barney  Balaban  last  week  was  elected 
president  of  Balaban  and  Katz,  major  Chi- 
cag-Q  circuit,  succeeding  Sam  Katz.  John 
Balaban,  who  went  to  Chicago  recently 
from  Publix  headquarters  in  New  York, 
was  elected  secretary  and  treasurer.  The 
Chicago  office  of  the  circuit  explained  that 
the  two  offices  are  of  equal  importance  and 
that  the  executives  would  continue  to  func- 
tion as  before.  John  Balaban  is  in  charge 
of  theatre  operation  in  Chicago,  Indiana 
and  Canada,  while  Barney  Balaban  has  con- 
centrated more  especially  on  finance. 

The  election  of  Barney  is  seen  in  some 
quarters  as  important  to  the  future  financial 
structure  of  the  organization.  He  is  widely 
looked  upon  as  a  financial  expert.  Other 
officers  of  the  organization  are:  Sam  Dem- 
bow,  Jr.,  vice-president;  Eugene  Zukor, 
Marion  Coles  and  Elmer  C.  Upton,  assistant 
secretaries.  Mr.  Upton  was  also  named 
treasurer  and  controller. 

Fox  Wins  Appeal  Decision 

The  Massachusetts  supreme  court,  in  a 
decision  handed  down  last  week,  ordered 
two  deposits,  totaling  $348,000,  plus  inter- 
est, to  be  paid  to  the  Boylston  and  Tremont 
Corporation,  a  subsidiary  of  Fox  Theatres. 
The  money  represents  deposits  made  in  con- 
nection with  the  proposed  purchase  of  prop- 
erty, on  which  it  was  planned  to  erect  a 
$6,000,000  theatre  by  Fox  interests.  De- 
cision followed  an  appeal. 


ON  BROADWAY 


Week  of  January  28 
CAPITOL 

Scram!   MGM 

Swing  High   MGM 

MAYFAIR 

Around    the    World  With 

Song   Master  Art 

Bugs  and  Books  RKO  Radio 

PARAMOUNT 

Don't  Play  Bridge  with  Your 

Wife   Paramount 

Over  the  Jumps  Paramount 

RIALTO 

Blue  of  the  Night  Paramount 

Is  My  Palm  Read?  Paramount 

RIVOLI 

Building  a  Building  United  Artists 

Canine  Thrills   Paramount 

ROXY 

Isles  of  Birds  Principal 

Isles  of  Love  Principal 

Laughing  with   Medbury  in 

the  Wild  West  Columbia 

RKO  ROXY 

So  This  Is  Harris  RKO  Radio 

STRAND 

A  Whale  of  a  Yarn  Vitaphon« 

Bosko  the  Drawback  Vitaphone 

Yours  Sincerely   Vitaphone 

WINTER  GARDEN 

Bosko  in  Dutch  Vitaphone 

Sport  Thrills   Vitaphone 

Wrongorilla   Vitaphone 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  37.— Racing  season 
opens  in  Miami — ^Gay  art  students  enliven  London — 
Colored  singers  hail  Big  City — Roosevelt  visits 
Muscle  Shoals  in  Alabama — Everybody  skates  in 
Vienna — Daredevils  crash  in  San  Francisco — Dr. 
Adolf  Lorenz  back  in  United  States. 

FOX  MOVIETONE  NEWS— No.  38.— Russia  cele- 
brates revolution's  birthday — Paderewski  returns  to 
United  States — Holy  year  decreed  by  Pope  in  Rome 
— Yellowstone  Park  is  snow-bound — Scottish  stu- 
dents in  free-for-all — United  States  bombers  stir  up 
Pacific — German  vets  hail  empire's  creation. 

HEARST  METROTONE  NEWS— No.  236.— Navy 
bombers  train  off  San  Diego,  Cal. — Paderewski  ar- 
rives in  America — Japan's  emperor  hails  army  home 
from  Manchuria — Pope  decrees  1933  a  holy  year- 
Wrestling  doctor  performs  on  mat — Russia  cele- 
brates anniversary  of  Soviet  rule — ^Turf  fans  seek 
thrills  at  Havana. 

HEARST  METROTONE  NEWS— No.  237— Hitler 
becomes  German  Chancellor — Dixie  greets  Roose- 
velt— Dope  seized  in  New  York — Motor  boat  race 
at  Winter  Haven — Children  to  aid  "Buy  American"— 
Turf  season  opens  at  Nice,  France — Showing  how 
grace  can  be  acquired  by  stout  women — Seas  batter 
beach  resorts  in  Atlantic  storm. 

PARAMOUNT  NEWS— No.  51.— Rangers  safeguard 
climbers  at  Sundance,  Wyo. — Ireland  goes  to  polls — 
Russia  hails  Soviet  anniversary — Twentieth  amend- 
ment ratified  at  Washington — Pacific  fleet  in 
maneuvers— Roosevelt  arrives  at  Warm  Springs, 
Ga. — Music  master  arrives  in  United  States. 

PARAMOUNT  NEWS— ^o.  52 -Hitler  takeS  German 
helm — Survivors  of  Exeter  City  arrive  in  New 
York — Circus  performers  at  Sarasota — Storm  sweeps 
Atlantic  Coast — Woman,  210  pounds,  shows  grace — 
Racing  season  on  at  Nice,  France. 

PATHE  NEWS— No.  52.— Turf  meet  at  Hialeah  Park, 
Florida — Amendment  stops  "lame  duck"  sessions — ■ 
Pictures  show  how  machines  replaced  manpower — 
Tuskegee  choir  hails  New  York — Daredevils  per- 
form over  Chapman  Field,  Florida — President-elect 
visits  Muscle  Shoals,  Alabama — Yale  crew  practices 
at  New  Haven,  Conn. — News  flashes. 

PATHE  NEWS— No.  53.— Homeless  boy  crisis  told 
to  Senate — Lingerie  show  in  New  York — ^Tightrope 
walker  performs  at  Miami  Beach — Dog-sled  race  at 
Wonalancet,  N.  H. — Invent  new  x-ray  machine  in 
New  York — Vatican  issues  "Papal  Bull"  in  Rome — 
Tilden  trains  at  Miami  Beach — News  flashes. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  114. 
— Ireland  holds  election — New  x-ray  fights  tuber- 
culosis— Dog-sled  contest  at  Ottawa,  Canada — Wild 
animal  poses  for  Hollywood  children — "Shoe"  pitch- 
ers practice  at  Miami-Ski  meet  at  Mt.  Hood,  Ore. 
— Soviet  celebrates  revolution  in  Moscow. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  115— 
Jig-saw  craze  sweeps  country — Find  3,000- year-old 
city  in  United  States — New  skiing  record  set  at 
Semmering,  Austria — Leetonia,  Ohio,  man  is  champ 
pretzel  bender — Baltimore  child  of  10  months 
weighs  48  pounds — Boat  race  at  Winter  Haven, 
Fla. — Storm  floods  east  coast. 


Appears  in  William  Fox  Suit 

Former  federal  judge  Hugh  M.  Morris  of 
Wilmington,  Del.,  has  entered  his  appear- 
ance in  chancery  court  at  Wilmington  on 
behalf  of  All  Continent  Corporation,  against 
which  United  States  Senator  Daniel  O. 
Hastings,  receiver  for  General  Theatres 
Equipment,  Inc.,  has  filed  suit.  No  appear- 
ances have  been  made  on  behalf  of  William 
Fox,  co-defendant,  for  whom  All  Continent 
is  alleged  to  be  a  personal  holding  company. 


Assistant  Directors  Elect 

Raymond  Friedgen  was  elected  president 
of  the  Associated  Assistant  Directors,  Lo- 
cal No.  18168,  New  York,  recently.  Other 
officers  are :  Fred  Scheld,  vice-president ; 
Waltrr  R.  Sheridan,  secretary;  Saul  E. 
Harrison,  financial  secretary  and  treasurer. 


Rogers,  Barnstyn  Move 

Budd  Rogers  and  J.  C.  Barnstyn,  who 
recently  formed  Inter-World  Productions, 
Inc.,  to  distribute  in  this  country,  have 
moved  quarters  from  1650  Broadway  to  the 
Loew's  State  Building,  New  York. 


Faber  Opens  Own  Office 

Robert  Faber,  former  editor  of  Publix 
Opinion,  Publix  house  organ,  has  opened 
an  advertising  and  publicity  office  at  11 
East  4Sth  Street,  New  York. 


OW  GETTING  BIG  MONEY  EVERYWHERE  !  CLASS  "A"  HOUSES!  EXTENDED  RUNS!! 

BOOKED  SOLID 


THE  MONEY 
PICTURE  OF 

THE  \m\^ 

ALL  CRITICS  RAVE  OVER 
IT-EVERY  GROUP  IN  EVERY 
TOWN  STAMPEDES  TO 
EXPLOIT  IT! 


BALABAN  &  KATZ 
PUBLIX 

LOEWS  CIRCUIT 
RKO  CIRCUIT 
WARNER'S  CIRCUIT 
BUTTERFIELD 
GREAT  STATE 


BREAKING  OLD  TIME 
GROSSES 

Barney  Balaban  of  Chicago  says!  "Sub-  i 
zero  weather . . .  pre-Christmas  slump . . .  | 
but  business  very  good . . .  appeals  alike 
to  men,  women  and  children  ....  a  great 
road  show  attraction." 


ESTERN  TERRITORY 

ADELINE  WOODS 

>  East  Lake  Street,  Chicago,  III. 

IDDLE-WEST  STATES 
RULE 


EASTERN  AND  SOUTHERN  STATES  —  RELEASED  THROUGH 
THE  WORLD'S  LEADING  INDEPENDENT 

FIRST  DIVISION  EXCHANGES,  Inc. 

HARRY  H.  THOMAS,  President 
1600  BROADWAY,  NEW  YORK  CITY 


FOREIGN  AND  CANADA 


B.  H.  SERKOWIC 

Park  Central  Hotel 
New  York  City 


48 


MOTION    PICTURE  HERALD 


February    4.  1933 


TCCHNCLCeiCAL 


Th 


BLUEBOOK  Schoo 

By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  158:— (A)  Name  as  many  as  you  can  of  the  various  ways  in  which 
unnecessary  damage  is  inflicted  upon  film.  (B)  Whatis  meant  by  "pulling  down"  and  what  damage  does  it  cause? 
(C)  Name  the  various  things  that  tend  to  inflict  damage  upon  film  sprocket  holes.  (D)  Tell  us  what  faults  you  have 
found  in  the  packing  of  films  received  which  tended  to  damage  the  films.  (E)  Tell  us,  in  detail,  just  how  you  pack 
your  reels  for  shipment. 


Answer  to  Question  No.  152 


Question  No.  152  was:  "{A)  When  is  the 
normal  capacity  of  a  water  pipe  or  electric 
conductor  said  to  have  been  reached?  (B) 
Hozv  does  increasing  or  decreasing  the  di- 
ameter of  water  pipes  or  electric  conductors 
affect  their  resistance  to  water  or  current 
flowf  (C)  How  does  increasing  or  decreas- 
ing the  length  of  a  zvater  pipe  or  electric 
conductor  affect  resistance?  (D)  If  the  in- 
terior of  a  water  pipe  he  made  rougher 
than  it  was,  resistance  to  flow  of  water  is 
increased.  What  is  analogous  to  that  in  an 
electric  conductor?" 

I  was  really  surprised  at  the  number  of  at 
least  satisfactory  replies  to  this  one,  and  at 
the  number  of  really  excellent  ones  as  well. 
The  following  made  satisfactory  answers : 
G.  E.  Doe,  Dale  Danielson,  Lester  Borst, 
S.  Evans  and  C.  Rau,  J.  Wentworth,  H.  Ed- 
wards, H.  D.  Schofield,  T.  Van  Vaulken- 
burg,  P.  T.  Garling,  A.  Ilks  and  B.  R. 
Rouen,  O.  Garling  and  B.  Diglah,  D.  Little 
and  J.  Rathburn,  J.  R.  Carter,  W.  S.  An- 
drus,  D.  B.  Bates  and  J.  L.  Majors,  M. 
Penderly,  T.  Dawson,  H.  M.  Evans,^  T. 
Howard  and  J.  Buckstene,  S.  Kay,  H.  L. 
Harvey,  M.  L.  Tomlinson,  A.  Bailey,  B. 
Eliers  and  D.  Holler,  P.  L.  Davis  and  T. 
Torr,  T.  McGruder,  (H.  D.  Cylor,  H.  D. 
Davis  and  W.  Sullivan),  P.  J.  Cermak,  H. 
L.  Robson,  G.  C.  Hendrie  and  B.  T.  Samp- 
son, L.  R.  Rigas,  L.  S.  Marksley  and  J.  L. 
Bischoff,  B.  M.  May,  T.  L.  Shehon  and  M. 
R.  Sanders,  C.  L.  Daniels,  P.  C.  Hewitt,  P. 
Lambert  and  S.  G.  Goss,,  R.  and  L.  M. 
Wright,  D.  N.  Peters  (G.  Farmann,  T.  H. 
Heins  and  R.  G.  Randant),  M.  S.  O'Brien, 
S.  Chestney  and  T.  Lavery,  B.  R.  Comp- 
ton  and  L.  Peterson,  H.  B.  Coates,  L.  C. 
Cummings  and  J.  D.  Schneider,  D.  U.  Shel- 
ton  and  B.  R.  Thompson,  M.  McGuire,  D. 
M.  Sykes  and  E.  O.  Olliver,  L.  T.  Coates, 
P.  O'Brien,  F.  D.  Prinde  and  T.  Gaitsley, 
M.  L.  Mastbaum  and  A.  Burt,  C.  Lilly  and 
T.  G.  Sawyer,  M.  O.  Lynch,  L.  Peterson 
and  D.  Donohue,  L.  Cranio  and  G.  Deck- 
son,  F.  B.  Gamble,  L.  R.  Richards,  W.  D. 
Adamson,  J.  L.  Richards  and  T.  B.  Cud- 
more,  L.  Andrews,  B.  E.  Danning  and  D. 
L.  Simmons,  H.  M.  Gregor,  W.  A.  Andres, 
P.  Farmer,  D.  Golding,  A.  Jones  and  L.  T. 
Foley,  P.  Hadlev  and  L.  D.  Solomon,  T. 
Potter  and  K.  H.  Steele,  S.  T.  and  L.  R. 
Powell,  J.  xA.hrenson.  H.  Daniels  and  P.  N. 


Arless.  [Note:  in  some  instances  three  men, 
presumably  all  in  one  theatre,  have  joined 
in  answering.  In  such  cases  the  three  names 
are  enclosed  in  parenthesis.] 

I  have  selected  the  answer  of  L.  Peterson 
and  D.  Donohue  as  best  suited  to  the  needs 
of  publication,  though  many  others  made 
answers  of  equal  excellence.  They  say : 

"There  is  some  difference  in  the  case  of 
a  water  pipe  and  an  electric  conductor,  be- 
cause of  the  fact  that  in  one  only  friction 
and  consequent  loss  must  be  considered, 
whereas  in  the  other  there  is  always  the 
possibility  of  excessive  heating,  with  con- 
sequent fire  danger.  Strictly  speaking,  this 
is  perhaps  not  Avithin  the  limits  of  the  ques- 
tion, still  if  there  is  much  heating  in  an 
electric  conductor  the  change  to  a  dangerous 
state  is  not  far  away. 

"One  way  of  putting  the  matter  is  to  say 
the  normal  capacity  of  either  a  water  pipe 
or  electric  conductor  has  been  reached  when 
the  cost  of  power  consumed  in  overcoming 
friction  (resistance)  equals  the  cost  of  de- 
creasing the  resistance  by  installing  larger 
pipes  or  conductors.  It  usually  is  expressed 
as  equaling  normal  interest  charge  on  the 
capital  necessary  to  make  the  change,  which 
same  I  do  not  regard  as  correct,  since  it 
makes  no  provision  for  taking  care  of  the 
capital  outlay  itself. 

"My  own  way  of  stating  the  matter  would 
be  thus :  The  normal  capacity  of  an  electric 
conductor  is  exceeded  when  its  temperature 
is  raised  above  the  limits  set  by  the  Na- 
tional Code ;  or,  in  other  words,  when  the 
carrying  capacity  as  set  by  the  Code  is  ex- 
ceeded." 

[Note :  Your  reference  to  heat  in  the  first 
.part  of  your  answer  does  not  come  exactly 
within  the  purview  of  the  question  as  asked. 
It  is  a  good  point,  nevertheless ;  therefore, 
'1  have  admitted  it  for  consideration.  The 
temperature  limit  is  what  wire  capacity,  as 
set  by  the  National  Code,  is  based  upon, 
hence  your  own  way  of  stating  the  matter 
is  entirely  correct. — F.  H.  R.] 

(B)  We  will  give  G.  E.  Doe  the  floor 
on  this  one.  He  says: 

"Increasing  the  diameter  of  either  a  water 
pipe  or  electric  conductor  decreases  the  re- 
sistance, for  the  reason  that  the  resistance 
will  be  opposed  to  a  greater  volume  in  either 
case,  and  the   resistance  will   not  be  in- 


creased in  nearly  the  same  proportion  as 
will  be  the  volume  of  flow.  Decreasing  the 
diameter  of  either  works  the  same  way  in 
reverse." 

[Note:  I  have  never  seen  the  matter 
stated  in  just  the  terms  Friend  Doe  has  used. 
I  believe,  however,  he  is  absolutely  correct. 
If  any  of  you  thousands  of  Bluebook  School 
folks  differ,  let  me  hear  from  you. — F. 
H.  R.] 

(C)  G.  C.  Hendrie  and  B.  T.  Sampson 
state  this  tersely  and  well.   They  say : 

"Each  unit  of  length  of  either  water  pipe 
or  electric  conductor  offers  a  fixed  amount 
of  resistance  at  any  given  rate  of  flow. 
If,  then,  units  of  length  be  subtracted,  it 
follows  that  there  will  be  less  resistance.  If 
units  of  length  be  added  the  reverse  is  true." 

(D)  S.  Evans  and  C.  Rau  answer  thusly : 
"Increased  roughness  of  water  pipe  in- 
terior increases  resistance  to  water  flow. 
Analogous  to  this  in  electric  conductors  is 
the  composition  of  the  conductor,  which 
means  its  degree  of  conductivity.  Copper 
wire,  which  offers  low  resistance  (good 
conductivity),  may  be  likened  to  a  water 
pipe  having  a  smooth  interior.  Nickel  wire 
offers  high  resistance  to  current  flow  (low 
conductivity),  hence  may  be  compared  to 
water  pipe  having  rough  interior." 


Pacent  Establishes  New 
Consulting  Laboratories 

L.  G.  Pacent,  president  of  Pacent  Electric 
Company,  has  established  Pacent  Engineer- 
ing Corporation,  to  which  he  will  devote 
much  of  his  time,  as  a  private  consulting- 
engineering  firm  with  offices  at  79  Madison 
avenue,  New  York.  Laboratories  will  be 
established  at  Little  Neck,  Long  Island. 

H.  C.  Likel,  research  engineer,  formerly 
with  Mr.  Pacent,  will  be  associated  with  him 
in  the  new  company.  B.  H.  Noden,  secre- 
tary and  treasurer  of  Pacent  Electric,  will 
act  as  general  manager  of  that  company. 


Starts  Equipment  Firm 

Felix  Charney,  formerly  with  Erpi  and 
RCA,  and  projection  supervisor  for  Fox, 
has  established  Theatre  Sound  and  Projec- 
tion Engineering,  new  firm,  at  276  West 
43rd  Street,  New  York. 


February    4,     193  3 


MOTION    PICTURE  HERALD 


49 


Dont  Cut  Ticket 
Charge:  Laemmle 

The  fact  that  production  costs  prevent 
the  lowering  oi  picture  rentals  this  season 
is  emphasized  by  Carl  Laemmle,  president 
of  Universal  Pictures,  who  currently  warns 
exhibitors  not  to  lower  admission  prices, 

"If  you  are  thinking  of  lowering  admis- 
sion prices,  think  again,"  says  Mr. 
Laemmle.  "It  is  easy  to  lower  them — ter- 
ribly hard  to  boost  them.  If  you  have  sur- 
vived to  this  day  on  your  regular  prices, 
be  terribly  careful  that  a  few  weeks  of  poor 
business  do  not  panic  you  into  a  ghastly 
mistake. 

"Hundreds  of  theatres  have  tried  the 
experiment  of  cutting  admission  prices. 
Many  of  them  have  succeeded  in  doing  a 
good  business  in  the  number  of  people  at- 
tending their  shows,  but  not  in  dollars  and 
cents. 

"Be  careful  not  to  be  misled  by  the  stock 
argument  that  'everything  has  come  down 
in  price,  so  I'd  better  cut  my  own  prices 
too.' 

"Don't  forget  that  the  merchant  who 
lowered  his  prices  also  bought  for  less.  But 
now  he  is  raising  his  prices.  You  cannot 
possibly  buy  for  less,  because  the  cost  of 
making  pictures  cannot  permit  it.  I  know 
that  as  far  as  Universal  is  concerned  there 
is  no  possible  way  of  selling  pictures  to  you 
for  less  money  than  you  have  paid  in  the 
past.  I  would  rather  do  no  business  with 
you  at  all  than  let  quality  slip  right  now 
when  the  demand  for  quality  pictures  is  at 
the  highest  demand  the  public  makes. 

"Business  reports  now  reveal  an  upturn. 
To  go  through  with  a  plan  of  slicing  ad- 
mission prices  in  the  face  of  these  condi- 
tions may  be  the  greatest  mistake  of  your 
business  life." 


Means  Re-elected  President 
Of  Kansas  City  Association 

Jay  Means  has  been  re-elected  president 
of  the  Independent  Theatre  Owners  of 
Greater  Kansas  City.  Other  officers  for 
1933  are:  Charles  Vaughn,  Art  theatre, 
Kansas  City,  Kan.,  vice-president;  Lee  Mil- 
ler, Chief  theatre,  treasurer,  and  Mrs.  A. 
Baier,  Lindbergh  theatre,  secretary,  re- 
elected. 

Mr.  Means  informed  the  members  he 
would  be  unable  to  continue  as  president 
unless  he  was  voted  a  small  salary  to  com- 
pensate him  for  his  services.  Mr.  Means 
has  immediately  begun  consideration  of 
ways  and  means  of  financing  the  organiza- 
tion. One  of  these  is  the  sale  of  advertis- 
ing reels  to  local  stores. 


Warner  Trial  Postponed 

Trial  of  the  government  suit  against 
Warner  alleging  violation  of  the  Clayton 
anti-trust  act  in  the  acquisition  of  First 
National,  has  been  postponed  to  April  3, 
by  permission  of  the  attorney  general's 
office.  Trial  had  been  scheduled  for  last 
week  in  federal  court.  New  York. 


Banic  Named  Trustee 

The  First  National  Bank  of  Seattle  has 
been  named  trustee  in  bankruptcy  for  Pa- 
cific Northwest  Theatres.  The  bank  was 
chosen  as  a  compromise  trustee  after  the 
referee  in  the  case  had  disqualified  Don 
Graham,  Fox  West  Coast  attorney,  and 
Henry  Broderick,  heading  opposition  in- 
terests. 


Mr.  Circuit  Operator; 
Exhibitor;  Distributor: 


you  need,  me! 
I'LL  MMKE  YOU  NONEr  - 

I'LL  SAVE  YH  MONEY/ 

More  Patronage  At  Less  Expense  is  The  Proper  Depression  Medicine 

ALL  THE  YEAR  THROUGH 


A  Consistent 
Profit 
Producer 


S  THE 

PROOF. 


12  Years 
Successful 
Experience 


^^^^^^ ;S>c 


'o  ft 


'9etc 


MOTION    PICTURE  HERALD 


''^;V\(ENTY-FIVE  COST-FREE  WAYS 


This  Cost  Free 
Plan  Brought 
Profit  To  Theatres 
In  13  Communi- 
ties. 


By 

JACK  JACIC':'^'^''  „ 


<rO  BEAT  THE  LENT  BUGABOO! 


r-V^  JACKSON 


0/v 


The  B.  0.  Response 
To  These  Ideas 
Made  The  Comer- 
ford  Division  The 
"Money"  Leader  01 
The  Entire  Publix 
Circuit. 


Ill  III  J.  I 


yS'^-21ii2ilE«=AL  SHOWMANSHIP. 


This  Campaign  Also 
"Rang  The  Dollar 
Bell"  To  The  Tune 
Of  Circuit  Leader- 
ship. 


1932 


Even 
"Bust' 
Sho 
Pulled 

cause  Of  This 


by  JACK  JACKSON 


Just  a  Few  Samples  from  the  Long  "Profit"  Repertoire  of 

JACK  JACKSON 

(Not  a  high  salaried  man) 
A  Moderate  Priced   Executive  With  Every  Qualification   of  "High   Priced"  Men 

SPECIALIST  IN 

ADVERTISING  -  PUBLICITY  -  EXPLOITATION  -  BUYING  -  BOOKING 
HOUSE  POLICY  -  GENERAL  THEATRE  OPERATION 

Write,  Wire  or  Phone,  Box  J.  J.,  Motion  Picture  Herald,  1790  Broadway,  New  York 
 ■  REFERENCES  


Ned  E.  Depinet.  V.P.  &.  Gen.  Sales  Mgr. 
RKO  Pictures 


A.    M.  Botsford 
Paramount,  Los  Angeles 


Geo.  C.  Walsh,  Ass't  Gen'l  Theatre  Mgr. 
Paramount-Publix 
Arthur  Mayer,  Adv.  Mgr. 
Paramount-Publix 


Dan  Michalove,  Gen'l  Manager 
Warner  Bros. 


M.  B.  Comerford.  Gen.  Mgr. 
Comerford  Theatres 


50 


MOTION    PICTURE  HERALD 


February    4,  1933 


€N  THE 

DCTTED  LINE.. 


Neligh,  Neb. 

DEAR  HERALD: 

We  wish  Old  Man  Winter  would  hurry  up 
and  do  his  stuff  and  then  pull  his  freight  back 
up  north  where  he  belongs.  But  it  won't  be 
long  now  until  spring,  gentle  Annie,  will  be 
with  us  again,  and  with  this  thought  come 
memories  of  babbling  brooks,  of  budding  trees, 
of  singing  birds  and  humming  bees,  of  cooing 
doves  and  whippoorwills,  and  scented  bloom 
of  daffodils.  'Tis  then  tha,t  we'll  be  glad  to 
know  that  we've  been  freed  from  sleet  and 
snow,  and  we'll  rejoice  because  the  spring  has 
come  again. 

Yes,  sir,  you're  darned  shoutin',  that's  just  the 
way  we  will  feel  about  it.  But  speaking  of 
fishing.  Do  you  know  that  we  have  traveled 
around  hundreds  of  streams  and  lakes  in  Wis- 
consin and  Minnesota,  and,  as  much  as  we  love 
to  fish,  we  have  never  wet  a  line  just  because 
Ernie  Rovelstad  down  in  the  Herald  office  at 
1790  Broadway,  N.  Y.,  keeps  punching  us  up 
to  come  on  with  our  weekly  dope  for  the  great- 
est magazine  on  earth,  but  outside  of  that  he's 
a  swell  guy. 

But  it  is  going  to  be  different  this  coming 
summer.  When  we  drive  along  one  of  Wis- 
consin's babbling  brooks  and  know  that  there 
is  a  big  hungry  trout  lying  under  some  cress 
longing  for  a  "Silver  Doctor"  or  a  "Brown 
Hackle"  he's  going  to  be  accommodated.  And 
when  we  drive  along  some  of  Minnesota's 
beautiful  lakes  and  realize  that  there  is  a  hun- 
gry bass  out  under  those  lily-pads  looking  for 
a  "Shannon  Spinner"  we  are  going  to  stop  and 
interview  that  baby ;  just  watch  and  see  if  we 
don't. 

It  lefon't  be  long  'til  we'll  all  want  to  go 
Out  yonder  where  the  cool  waters  flow. 

Where  the  flash  of  the  trout 

Will  be  just  about 
The  most  thrilling  sensation  we  know. 

Where  the  songs  of  the  birds  in  the  trees 
Will  he  wafted  to  us  on  the  breeze. 
Then  we'll  give  a  glad  shout 
When  we  pull  the  trout  out, 
In  the  shade  of  the  box  elder  trees 
THERE,  how  does  that  sound  to  you  Izaak 
Walton  guys?    Don't  you  want  to  come  and  go 
along  with  us? 

V 

This  talk  of  prosperity  being  just  around  the 
corner  is  a  lot  of  prune  juice.  "Prosperity" 
with  Marie  Dressier  and  Polly  Moran  hit  the 
Moon  theatre  last  night  with  a  wallop  and 
Old  Man  Depression  took  a  nose  dive  into  the 
cellar.  It  is  just  as  we  have  always  contended; 
whenever  those  two  gals  play,  you  will  find  pros- 
perity right  there  with  both  feet.  And  then 
there's  another  thing,  as  Andy  Gump  says. 
This  picture  business  will  never  reach  its  high- 
est state  of  perfection  until  they  put  Kate  Smith 
and  that  "Street  Singer"  together  in  a  series 
of  oldtime  songs  and  cut  out  a  lot  of  this  cross- 
legged  jazz  that  doesn't  mean  a  damthing  to  the 
public  nor  the  Fiji  Islanders. 

Music  is  music,  that  much  we  can  tell, 
But  this  jassy  jazz  music  is  certainly  


Well,  that's  what  we  think  about  it,  anyway, 
and  it  mach  nich  aus  to  us  what  the  rest  of  'em 
think. 

V 

Comes  now  the  Hollywood  Hera,ld,  a  promis- 
ing and  growing  young  thing,  and  reports  that 
the  New  York  critics  are  unanimous  in  their 
opinions  that  Fox's  "Cavalcade"  is  the  best 
thing  the  screen  has  ever  done. 

We  haven't  a  doubt  that  "Cavalcade"  is  a 
wonderful  picture,  but  somehow  we'd  sooner 
get  the  lowdown  on  it  from  "What  the  picture 
did  for  me." 


The  North  Dakota  senate  is  entitled  to  the 
medal  for  pulling  the  prize  boner  in  legislative 
matters.  They  recently  adopted  a  resolution 
that  39  of  the  West  and  Midwest  states  secede 
from  the  Union.  As  we  recall  history,  a  simi- 
lar attempt  was  made  back  in  1860,  and  preach- 
ing secession  has  become  a  very  unpopular 
pastime.  That  senate  is  monkeying  with  a 
buzz-saw,  but  the  good  people  of  North  Dakota 
should  not  be  penalized  because  of  the  ridicu- 
lous fanaticism  of  her  lawmakers. 

V 

Word  comes  to  us  that  the  good  people  of 
Los  Angeles  have  riz  up  in  their  wrath  over 
the  lurid  advertisements  of  "Frisco  Jenny"  and 
are  swearing  vengeance.  Cam  yourselves,  good 
folks,  cam  yourselves.  You  have  stood  for  a 
whole  lot  worse  than  that. 

If  the  advertising  of  "Frisco  Jenny"  is  true 
to  the  picture,  why  vent  your  wrath  on  the 
advertising  instead  of  the  picture,  since  the  pic- 
ture will  be  seen  by  a  thousand  people  to  one 
who  sees  the  advertising.  If  the  advertising  is 
not  true  to  the  picture  then  why  not  tackle  the 
press  agent?  Be  cam,  folks,  be  cam;  some  day 
they  will  film  "Elmer  Gantry"  and  it  will  then 
be  time  to  start  your  revolution. 

V 

In  the  advertising  of  "Three  on  a  Match," 
Walt  Bradley  of  the  Moon  theatre  here  in  Ne- 
ligh prominently  featured  Lyle  Talbot.  This 
was  a  stroke  of  good  business  since  Lyle  used 
to  play  here  with  the  Walter  Savage  Company 
and  the  Clint  and  Bessie  Robbins  Company, 
and  he  used  to  stick  his  feet  under  Walt's  table 
and  pass  up  his  plate  for  more  beans  and  sow- 
belly. 

There  are  but  few  of  us  who  could  go 
through  a  hospital  nursery  and  pick  out  the 
baby  who  would  be  president  of  the  United 
States,  but  it  has  always  been  our  contention 
that  Lyle  would  reach  the  top  of  the  ladder 
unless  there  was  some  faulty  construction  in 
the  rungs — for 

Great  oaks  from  little  acorns  grow; 

A  little  wind  makes  great  drifts  in  the  snow. 

"Three  on  a  Match"  is  a  very  good  picture 
in  spite  of  its  title,  which  has  nothing  whatever 
to  do  with  the  picture  and  which  meant  noth- 
ing to  the  public.  It  might  just  as  well  have 
been  Pussy  in  a  Corner,  or  Who  Killed  Grand- 
ma's Goose.  A  title  should  be  descriptive  of 
the  picture  always.  For  instance,  last  night  we 
saw  "Merrily  We  Go  to  Hell,"  a  title  that  fit 
the  picture  like  a  glove,  since  the  picture  be- 
gan with  a  drunken  debauch  and  maintained  its 
reputation  pretty  much  throughout  its  entirety. 

If  the  picture  was  intended  as  a  preachment 
for  the  repeal  of  the  Eighteenth  Amendment 
they  had  a  mighty  poor  idea  of  politics.  As  we 
watched  the  unfolding  of  the  picture  there  came 
to  us  that  beautiful  little  poetic  classic— 

When  the  moon  comes  over  the  mountain 

We  hope  the  cork  in  the  jug  will  be  tight. 
Then  we'll  get  some  fizz-water  at  the  fountain 

And  we'll  have  a  few  cocktails  tonight. 
We  will  whooper  'er  up  Jake  until  morning 

And  our  joy  we  can  easily  foretell, 
When  the  moon  comes  over  the  mountain 

Let's  "Merrily  All  Go  to  Hell" 
"Voss  you  dere,  Sharley?" 

V 

A  filibuster  in  Congress  reminds  us  of  a  bull 
that  Uncle  'Leazer  Biggs  used  to  own.  He 
would  stand  at  the  feed-trough  and  wouldn't  eat 
anything  himself  and  he  wouldn't  let  any  of  the 
rest  of  the  herd  eat. 

Uncle  'Leazer  finally  put  a  ring  in  that  bull's 
nose.  There's  a  moral  for  Congress. 

J.  C.  JENKINS, 

The  HERALD  Man 


Colunnbia 

Diane  Sinclair  and  Jessie  Ralph  given  con- 
tracts. .  .  .  Eddie  Buzzell  to  direct  "Rules  for 
Wives."  .  .  .  Rodolph  Amendt  and  Arthur  Vin- 
ton engaged  for  "Fever."  .  .  .  Ernest  Wood  and 
Sam  Godfrey  added  to  "Parole  Girl."  .  .  . 
Frank  McGlynn  and  Gaylord  Pendleton  join 
"Lost  Valley  Gold."  .  .  . 

V 

Educational 

Andy  Clyde  in  "Feeling  Rosy,"  Harry  J. 
Edwards  to  direct.  .  .  .  Moran  and  Mack  in 
"Hot  Hoof"  and  "The  Sock  of  Ages."  .  .  . 
V 

Fox 

Miriam  Jordan  and  Howard  Lally  given  con- 
tracts. .  .  .  Lilian  Harvey  and  John  Boles  in 
"My  Lips  Betray."  .  .  .  Merle  Tottenham 
signed  for  "House  of  Refuge."  .  .  .  Will  Rogers 
in  "Arizona  to  Broadway."  .  .  .  Philip  Meri- 
vale  assigned  to  "I  Loved  You  Wednesday." 
.  .  .  Herbert  Mundin  added  to  "Adorable."  .  .  . 

V 

MGM 

May  Robson  joins  "The  White  Sister."  .  .  . 
Joan  Crawford  in  "The  Dancing  Lady."  .  .  . 
Rollo  Floyd  added  to  "Today  We  Live."  .  .  . 
Diana  Wynyard  in  "Reunion  in  Vienna."  .  .  . 
Marie  Dressier,  actress ;  Jacques  Feyder,  di- 
rector ;  Lucien  Hubbard,  associate  producer,  and 
Herb  Brown,  song  writer,  given  contracts.  .  .  . 

V 

Monogram 

Marion  "Peanuts"  Byron  engaged  for  "Breed 
of  the  Border."  .  .  . 

V 

Paramount 

Mae  West  and  Brian  Aherne  given  contracts. 
.  .  .  Verna  Hillie  assigned  to  "Under  the  Tonto 
Rim."  .  .  .  Margaret  Dumont  in  "Cracked  Ice." 
.  .  .  Edgar  Norton,  Joe  North,  Ben  Taggart  and 
James  Burke  added  to  "A  Lady's  Profession." 
.  .  .  Lillian  Bond  signed  for  "Pick  Up."  .  .  . 
George  Raft  in  "The  Story  of  Temple  Drake." 

V 

RKO  Radio 

Constance  Bennett  in  "A  Bed  of  Roses," 
Gregory  LaCava  to  direct.  .  .  .  Helen  Mack 
and  Violet  Muir  added  to  "Sweepings."  .  .  . 

V 

Universal 

Richard  Cramer,  John  Ince,  Walter  Brennan 
and  Ada  May  Bender  join  "The  Kiss  Before 
the  Mirror."  .  .  .  Jobyna  Howland  added  to 
"The  Cohens  and  Kellys  in  Trouble."  .  .  .  Shir- 
lev  Grey  succeeds  Thelma  Todd  in  "Niagara, 
Falls."  ... 

V 

Warner-First  National 

Mary  Astor  signed  for  "The  Little  Giant." 
.  .  .  Ruth  Donnelly,  Al  Dubin  and  Harry  War- 
ren given  contracts.  .  .  .  John  Adolfi  to  direct 
"The  Adopted  Father."  .  .  .  Margaret  Lindsay 
added  to  "Private  Detective."  .  .  .  Russell  Hop- 
ton,  J.  Carroll  Naish,  Leo  White  and  Maurice 
Black  join  "Elmer  the  Great."  .  .  .  James  Cag- 
ney  and  Glenda  Farrell  in  "The  Mayor  of 
Hell."  .  .  .  Warren  William  and  Joan  Blondell 
assigned  to  "High  Life,"  Mervyn  LeRoy  to 
direct.  .  .  . 

V 

World  Wide 

Stanley  Fields,  Robert  Ellis,  Lionel  Belmore, 
Fred  Kohler  and  Katherine  Clare  Ward  signed 
for  "Auction  in  Souls."  .  .  . 


Eichenberg  Heads  New  Exchange 

A  new  independent  film  exchange,  headed 
by  Adolph  H.  Eichenberg,  former  Publix 
manager  in  Denver,  Cel.,  and  Leavenworth, 
Kan.,  will  open  soon  in  Kansas  City. 


February    4,  1933 


ROUND   TABLE  CLUB 


51 


WHAT  THE  DICTLCE 
DID  rCD  ME 


Columbia 


AMERICAN  MADNESS:  Walter  Huston,  Con- 
stance Cummings — Drew  less  than  normal  and  can't 
understand  it.  Picture  is  everything  the  critics  have 
lauded  it  with.  Especially  should  be  a  small  town 
type  story.  Different  and  new  idea  in  story,  and  mob 
scenes  are  truly  great.  Huston  especially  is  great. 
Maybe  folks  don't  like  to  be  reminded  of  "madness" 
in  the  title  for  it  sure  failed  to  draw  after  real  ex- 
ploitation. Played  Jan.  12-14.  Running  time,  76  min- 
utes.— Majestic  Tlieatre,  Lexington,  Nebraska.  Fam- 
ily patronage.  ^ 

BLONDE  CAPTIVE:  Contrary  to  some  reports  this 
did  well  for  us  and  did  not  disappoint.  Sell  it  hon- 
estly and  it  is  OK. — Ed.  Owinn,  State  Theatre,  Ip- 
swich, S.  D. 

HIGH  SPEED:  Buck  Jones— This  has  plenty  of  ac- 
tion and  a  fair  story.  Nothing  unusual  in  it  but  it 
has  action  and  that  satisfies  the  small  town  people 
on  a  Saturday  night.  They  will  overlook  a  few  de- 
fects if  the  picture  goes  somewhere. — A.  E.  Hancock, 
Columbia  Theatre,  Columbia  City,  Ind.  Small  town 
patronage. 

MAN  AGAINST  WOMAN:  Jack  Holt,  Lillian 
Miles — As  usual  Jack  Holt  appears  in  an  entertain- 
ing picture.  Nothing  big  but  good  entertainment. 
Excellent  sound.  Played  Jan.  9. — Lee  Brewerton, 
Capitol  Theatre,  Raymond,  Alberta.  Small  town  pat- 
ronage. 

THE  NIGHT  CLUB  LADY:  Adolphe  Menjou,  Mayo 
Methot — Drew  normal  business.  Clever  little  mys- 
tery, well  acted  and  produced.  But  mysteries  seem 
to  be  on  the  way  out.  Played  Jan.  15-15.  Running 
time,  66  minutes. — Majestic  Theatre,  Lexington,  Ne- 
braska.    Family  patronage. 

NIGHT  CLUB  LADY:  Adolphe  Menjou,  Mayo  Me- 
thot, Skeets  Gallagher — High  class  picture  with  new 
angle  and  full  of  suspense.  They  like  this  kind. — Ed. 
Owinn,  State  Theatre,  Ipswich,  S.  D. 

THE  NIGHT  CLUB  LADY:  Adolphe  Menjou— 
This  is  a  splendid  picture.  It  should  not  be  classed 
merely  as  a  murder  mystery.  Skeets  Gallaghen  fur- 
nished the  comedy.  Columbia  pictures  are  very  good 
so  far.  Every  one  we  have  played  has  been  satis- 
factory. This  one  drew  well.  Played  Jan.  15-16. — 
Edith  M.  Fordyce,  Princess  Theatre,  Sehna,  La. 
General  patronage. 

NO  MORE  ORCHIDS:  Carole  Lombard,  Lyle  Tal- 
bot— An  expensively  made  show.  Sold  right  and  a 
real  piece  of  entertainment. — Ed.  Owinn,  State  The- 
atre, Ipswich,  S.  D. 

THAT'S  MY  BOY:  Richard  Cromwell,  Dorothy 
Jordan — Sure  failed  to  draw.  Don't  know  why  either 
as  it  is  a  story  so  full  of  heroics  and  action  of  foot- 
ball. Should  be  popular.  Nice  little  program  type 
picture  that  will  really  entertain.  Played  Jan.  3-4. 
Running  time,  71  minutes — Majestic  Theatre,  Lexing- 
ton,  Nebraska.     Family  patronage. 

TWO  FISTED  LAW:  Tim  McCoy— A  fine  western 
picture.  Lots  of  action. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.  Town  and  country  pat- 
ronage. 

WASHINGTON  MERRY  GO  ROUND;  Lee  Tracy, 
Constance  Cummings — Holds  our  record  for  best  gross 
of  this  season.  Still  talking  about  it.  A  natural.— 
Ed.  Owinn,  State  Theatre,  Ipswich,  S.  D. 

WASHINGTON  MERRY  GO  ROUND;  Lee  Tracy, 
Constance  Cummings — One  of  the  most  remarkable 
yet.  Timely — dealing  with  modern  politics  in  a  fear- 
less manner.  Every  ctiy  and  town  should  run  this 
and  exploit  it  big.  Played  Jan.  8-9.— Charles  W. 
Proctor,  Sultana  Theatre,  Williams.  Ariz.  Small 
town  patronage. 


First  National 


CABIN  IN  THE  COTTON:  Drew  extra  business 
and  pleased  okey.  Only  comments  were  favorable 
with  the  regret  that  the  picture  did  not  have  enough 
singing  and  especially  the  theme  song  was  never 
used.  My  patrons  are  continually  asking  for  musi- 
cals— and  want  them.  Played  Jan.  1-2.  Running 
time,  78  minutes.— Majestic  Theatre,  Lexington,  Ne- 
braska.   Family  patronage. 

CABIN  IN  THE  COTTON:  Richard  Barthelmess— 
Excellent.  You  cannot  miss  on  this  one.  Character 
actors  positively  wonderful.  Use  their  trailer.  Played 
Jan.  17-18.— Charles  W.  Proctor,  Sultana  Theatre, 
Williams,  Ariz.    Small  town  patronage. 

DR.  X.:  Lionel  Atwill,  Fay  Wray— The  very  best 
of  all  shockers.  If  you  add  "Frankenstein,"  "Drac- 
ula,"  "Murders  in  the  Rue  Morgue."  Dr.  Jekyll  and 
Mr.  Hyde"  all  together  you  would  have  about  the 


N  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  1+  is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
all  communications  to — 

What  the  Picture  Bid  for  Me 

MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


same  number  of  thrills  that  you  find  in  "Dr.  X." 
Through  a  mistake,  we  got  the  black  and  white 
print.  I  am  advised  the  color  print  is  much  better. 
Insist  on  the  color  print.  Played  Jan.  15. — S.  H. 
Rich.  Rich  Theatre,  Montpelier,  Idaho.  Town  and 
rural  patronage. 


LIFE  BEGINS:  Eric  Linden,  Aline  McMahon— As 
an  adult  show  this  goes  over  good.  Strange  as  it 
seems,  we  had  a  bigger  turn-out  of  men  than  women. 
But  it's  a  picture  that  can  be  stepped  on  and  will 
get  the  business.  Don't  be  afraid  of  it.  Played 
Jan.  5-6.  Running  time,  72  minutes. — Carl  Veseth, 
Palace    Theatre,    Malta,    Mont.     General  patronage. 

THE  MATCH  KING:  Warren  William,  Lili  Da- 
mita — ^Real  life  story  of  Swedish  Match  King  with 
Warren  William  doing  most  of  the  acting.  Picture 
grew  tiresome  before  the  ten  reels  was  finished  and 
hardly  seemed  to  interest  a  sniall  crowd  in  attend- 
ance. Would  suggest  only  a  one  night  showing.  Won't 
stand  up  for  two.  Played  Jan.  18.  Running  time, 
85  minutes. — R.  W.  Hickman,  Lyric  Theatre,  Green- 
ville, 111. 

THE  MATCH  KING:  Warren  William,  Lili  Da- 
mita — Very  good  show.  Just  a  little  too  overdrawn 
for  the  average  picture  goer.  But  still  a  good  show. 
Good  for  Sunday,  or  any  day  in  the  week.  Warren 
William  is  very  outstanding.  Played  Jan.  8-9.  Run- 
ning time.  82  minutes. — -Walt  Bradley,  Moon  Theatre, 
Neligh,  Neb.    General  patronage. 

SILVER  DOLLAR:  Edward  G.  Robinson— A  great 
picture  from  all  angles.  Audience  reaction  100%. 
Robinson  not  a  favorite  here.  However,  too  much 
praise  cannot  be  said  for  his  work  in  this  produc- 
tion. Also,  quoting  Winchell,  "An  orchid  for  Miss 
McMahon."  She  is  marvelous.  Played  Dec.  28-29. — 
H.  R.  Hisey,  State  Theatre,  Nashville,  111.  Rural 
patronage. 

THEY  CALL  IT  SIN:  Loretta  Young,  George 
Brent — Just  a  mighty  classy  picture  that  will  ring 
the  bell  of  satisfaction.  Don't  know  when  we  have 
played  a  more  pleasing  picture. — Ned  Pedigo,  DeLuxe 
Theatre,  Garber,  Okla.    Small  town  patronage. 

TIGER  SHARK:  This  is  a  great  picture  of  sea  life 
and  has  some  real  thrills.  Edward  Robinson  is  capable 
and  Richard  Arlen  fills  in  the  dull  places.  The  new 
girl  is  all  right  but  won't  replace  any  of_  my  favor- 
ites.— Chas.  Lee  Hyde,  Grand  Theatre,  Pierre,  S.  D. 

ZO.OOO  YEARS  IN  SING  SING:  Spencer  Tracy, 
Bette  Davis — Men  and  boys  will  like  this  picture  but 
it's  going  to  be  pretty  rough  for  lady  patrons.  Pic- 
tures of  this  type  have  very  little  box  office  pull  and 
this  one  is  no  exception.  Played  Jan.  23.  Running 
time,  80  minutes. — R.  W.  Hickman,  Lyric  Theatre, 
Greenville,  111. 

TWO  SECONDS:  Edward  G.  Robinson— Here  is  a 
great  picture  with  a  perfect  cast.  The  work  of  Rob- 
inson is  truly  wonderful.  He  is  in  a  class  by  him- 
self. The  story  is  somewhat  depressing  and  will  not 
please  all,  but  it's  a  great  picture  and  will  do  above 
average  business.  Played  Jan.  14. — S.  H.  Rich,  Rich 
Theatre,  Montpelier,  Idaho.  Town  and  rural  pat- 
ronage. 


Fox 

BACHELOR  AFFAIRS:  Adplphe  Menjou— This  is 
a  very  good  comedy.  Advertise  it  as  such  and  it 
will  be  sure  to  please.  Running  time.  76  minutes. — 
Hippodrome  Theatre,  Julesburg,  Col.  General  patron- 
age. 


CALL  HER  SAVAGE,:  Clara  Bow— Half  of  audi- 
ence satisfied  and  half  disappointed.  Bow's  acting 
the  only  worthwhile  quality  of  the  picture.  By  no 
means  a  family  picture.  Played  Jan.  4-5.  Running 
time,  85  minutes.— I.  W.  Rowley,  Ward  Theatre, 
Pismo  Beach,  Cal.     General  patronage. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe- 
Very  entertaining  and  interesting  from  beginning 
to  end  and  it's  good  for  any  ordinary  run  of  patrons 
out  here,  town  or  county.  Played  Jan.  21. — George 
Hodge,  Green  Lantern  Theatre,  Claymont,  Del.  Small 
town  patronage. 

CONGORILLA:  Mr.  and  Mrs.  Martin  Johnson  pro- 
duction. Another  good  jungle  production.  Person- 
ally was  well  pleased  with  it.  Some  regular  patrons 
did  not  come  out  because  they  said  those  animal  pic- 
tures are  pretty  much  all  alike.  Running  time,  72 
minutes.  Played  Jan.  7-8. — H.  Bettendorf,  Opera. 
House,  Foley,  Minn.    Small  town  patronage. 

THE  FIRST  YEAR:  Charles  Farrell,  Janet  Gay- 
nor — Good  for  its  kind  but  not  the  type  of  picture 
that  the  Gaynor-Farrell  fans  like  to  see  them  in. 
Drew  very  well  and  seemed  to  please.  Played  Jan. 
3-4. — Edith  M.  Fordyce,  Princess  Theatre,  Selina,  La. 
General  patronage. 

HAT  CHECK  GIRL:  Sally  Filers,  Ben  Lyon- 
Drew  average  Sunday  and  Monday  business  and 
pleased  100%.  Consider  it  a  very  nice  Httle  program 
picture.  Played  Jan.  8-9.  Running  time,  63  minutes. 
— S.  M.  Farrar,  Orpheum  Theatre,  Harrisburg,  111. 
Small  city  patronage. 

HAT  CHECK  GIRL:  Sally  Eilers,  Ben  Lyon— A 
good  little  picture  that  will  satisfy.  Story  has  been 
done  times  before  but  clever  handling  makes  it  seem 
new.  Played  Jan.  7.  Running  time,  64  minutes. — 
-M.  R.  Harrington,  State  Theatre,  Portland,  Ore. 
Family  patronage. 

HAT  CHECK  GIRL:  Sally  Eilers,  Ben  Lyon— 
Filers'  personality  will  put  over  any  of  her  pictures. 
Ginger  Rogers  should  have  better  parts.  Lyon  sur- 
prisingly good,  almost  stole  the  laurels.  Too  bad 
Jimmy  Dunn  couldn't  have  had  a  part  in  this  picture, 
as  splitting  up  the  Dunn-Eilers  team  is  a  mistake. 
They  do  not  draw  on  their  individual  popularity^ 
Played  Dec.  19-20-21.  Running  time,  66  minutes. — 
G.  A.  Troyer,  New  Lyric  Theatre,  Rugby,  N.  D. 
.Small  town  patronage. 

HAT  CHECK  GIRL:  Sally  Eilers,  Ben  Lyon— 
Fair  program  picture.  Patrons  did  not  rave  over  it. 
Ben  Lyon  good  in  this  one.  Running  time,  64  min- 
utes. Played  Jan.  14-15.— H.  Bettendorf,  Opera 
House,  Foley,  Minn.    Small  town  patronage. 

ME  AND  MY  PAL:  Spencer  Tracy,  Joan  Bennett 
— Scenes  laid  along  waterfront.  A  drunken  fisher- 
man, whose  wisecracks  I  presume  the  producers 
thought  funny,  is  another  case  of  "too  much  of  a 
good  thing."  All  together  I  presume  this  fellow  was 
the  center  of  attraction  for  a  thousand  fee,  and  it 
became  boresome.  Outside  of  this,  it's  good  enter- 
tainment, but  never  gets  outside  the  program  class, 
.^liss  Bennett  and  Tracy  good.  Holds  interest,  Miss- 
Bennett  deserves  better  stories.  Played  Jan.  22-23, 
— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small 
town  patronage. 

PASSPORT  TO  HELL:  Elissa  Landi,  Paul  Lukas^ 
—This  is  a  fair  picture.  It  is  better  than  most  of  the 
other  Elissa  Landi  pictures.  Running  time,  75  min- 
utes.— Hippodrome  Theatre,  Julesburg,  Col.  General 
patronage. 

RACKETY  RAX:  Victor  McLaglen.  Greta  Nissen 
— One  gentleman  walked  out  on  the  picture.  Every- 
one else  did  a  lot  of  laughing  and  seemed  well-pleased. 
Played  Jan.  13-14.— Elaine  S.  Furlong,  Star  Theatre, 
Heppuer,  Oregon.    Small  town  patronage. 

ROBBERS'  ROOST:  George  O'Brien,  Maureen 
O'Sullivan— Best  Zane  Grey  story  for  a  long  time. 
Saturday  night  crowd  simply  went  wild  over  it.  Fast 
riding,  beautiful  outdoor  scenery  and  a  number  of 
clever  stvmts  by  George  O'Brien.  Business  unusually- 
good  considering  the  times.  Everyone  broke  here. 
Showed  an  old  man  a  silver  dollar  the  other  day  and 
he  didn't  know  what  it  was.  Played  Jan.  14.  Run- 
ning time.  70  minutes. — R.  W.  Hickman,  Lyric 
Theatre,  Greenville,  111. 

SECOND  HAND  WIFE:  Sally  Eilers— Pretty  good 
picture.  No  raves.  No  kicks.  Drew  better  than 
ordinary.  Guess  the  title  caught.  Especially  pleas- 
ing to  the  "femmies."  Played  Jan.  8-9.— Joe  Hewitt, 
Lincoln  Theatre,  Robinson,  III.    Mixed  patronage. 

SIX  HOURS  TO  LIVE:  Warner  Baxter— Very  fine 

D'cture.  It  drew  very  well  and  was  well  liked. 
Played  Jan.  10-11.— Edith  M.  Fordyce,  Pincess  The- 
atre, Selina,  La.     General  patronage. 


52 


MOTION    PICTURE  HERALD 


February    4,    193  3 


TOO  BUSY  TO  WORK.:  Will  Rogers,  Maureen 
O'SuUivan— This  was  liked  better  than  his  previous 
talkies  by  our  patrons.  Played  Jan.  19-20. — D.  E. 
Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small  town 
patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers— They  don't 
make  any  better  entertainment  than  this  to  please 
country  town.  100%  satisfaction.  Business  rotten, 
but  no  fault  of  the  picture.  Pleased  all  that  came.— 
Bert  Silver,  Silver  Family  Theatre,  Greenville,  Mich. 
Town  and  country  patronage. 

WILD  GIRL:  Joan  Bennett,  Charles  Farrell— Pa- 
trons thought  this  was  going  to  be  an  up-to-date  jazz 
picture  according  to  title,  but  it  turned  out  to  be  a 
kind  of  western.  Anyway,  it  was  good.  Eugene  Pal- 
lette  as  the  stagecoach  driver  almost  stole  the  pic- 
ture. Running  time,  74  minutes.  Played  Jan.  18-19. 
— H.  Bettendorf,  Opera  House,  Foley,  Minn.  Small 
town  patronage. 


Majestic 

HEARTS  OF  HUMANITY:  Jackie  Searl— One  of 
the  best  kid  pictures  we  have  run.  Fine  feature  for 
Friday  and  Saturday.  Sure  gets  the  kids  in.  We 
ran  a  cowboy  picture  with  it  and  it  went  over  with 
a  bang.  Played  Jan.  21-22.  Running  time,  70  min- 
utes.—Alyce  Cornell,  Galewood  Theatre,  Grand  Rap- 
ids, Mich.    Neighborhood  patronage. 


Mascot 

PRIDE  OF  THE  LEGION:  Rin  Tin  Tin,  Jr.— 
Will  satisfy  any  audience.  Action  and  thrills.  Play 
this  one  up  strong.  Give  them  a  good  two-reel 
comedy  with  it  and  you'll  have  a  good  show. — Wil- 
liam Thatcher,  Royal  Theatre,  Salina,  Kansas.  Small 
town  patronage. 


MGM 

BLONDIE  OF  THE  FOLLIES:  Marion  Davies— 
Fair  picture.  Supposed  to  be  a  special  but  far  from 
it.  Did  good  business  on  it.  Doubled  it  to  help  it 
along.  Davies  is  dead  from  the  neck  up.  Our  pa- 
trons don't  go  for  her.  They  come  to  see  other  feat- 
ures. Played  Jan.  8-9.  Running  time,  90  minutes.— 
Alyce  Cornell,  Galewood  Theatre,  Grand  Rapids, 
Mich.     Neighborhood  patronage. 

BLONDIE  OF  THE  FOLLIES:  Marion  Davies, 
Robert  Montgomery — This  show  failed  to  draw  for 
me  but  it  is  good  and  worthy  of  a  good  house.  Well 
worth  advertising.  Played  Dec.  2-4.  Running  time, 
90  minutes.— W.  T.  Biggs,  Adair  Theatre,  Adair, 
Iowa.    General  patronage. 

DIVORCE  IN  THE  FAMILY:  Jackie  Cooper,  Con- 
rad Nagel— A  picture  that  will  please  every  mem- 
ber of  the  family.  Every  theatre  should  show  this 
one.  Running  time,  81  minutes.— Hippodrome  Theatre, 
Julesburg,  Col.    General  patronage. 

DOWNSTAIRS:  John  Gilbert— The  story  is  terri- 
ble. Gilbert  wrote  it,  so  you  know  what  to  expect. 
Virginia  Bruce  is  so  so.  Gilbert  is  through,  no  draw- 
ing power  at  all.  Played  Jan.  10-11.  Running  time, 
72  minutes.— Alyce  Cornell,  Galewood  Theatre,  Grand 
Rapids,   Mich.     Neighborhood  patronage. 

DOWNSTAIRS:  John  Gilbert— No  good,  and  they 
felt  the  same  as  I,  for  they  walked  out  on  it.  It 
takes  more  than  film  to  get  by  now,  the  novelty 
of  talkies  has  worn  oiT  and  it  takes  pictures.  Played 
Oct.  22-23.  Running  time,  84  minutes.— >W.  T.  Biggs, 
Adair  Theatre,  Adair,  Iowa.     General  patronage. 

FAITHLESS:  Tallulah  Bankhead— In  spite  of  the 
generally  adverse  criticsm  of  this  feature,  I  consider 
it  good.  The  acting  of  Bankhead  was  good  and  the 
whole  picture  went  over  well.  Played  Jan.  7. — George 
Hodge,  Green  Lantern  Theatre,  Claymont,  Del.  Small 
town  patronage. 

FAITHLESS:  Robert  Montgomery,  Tallulah  Bank- 
head — An  extra  good  entertainment.  Both  stars  fine. 
Balance  of  cast  good. — Bert  Silver,  Silver  Family  The- 
atre, Greenville,  Mich.  Town  and  country  patron- 
age. 

FAST  LIFE:  William  Haines,  ClifT  Edwards,  Madge 
Evans— Plenty  of  action  to  the  picture,  but  Haines  is 
back  at  his  smart  alec  stuff  that  we  thought  the  di- 
rectors had  tamed  him  down  on.  Also  it  was  a 
mighty  good  thing  for  Haines  that  he  had  Edwards  in 
support  for  his  work  as  Bumpy  shaded  Haines  with 
the  audience.  If  this  one  goes  over  you  can  credir 
Edwards.  —  A.  E.  Hancock,  Columbia  Theatre, 
Columbia  City,  Ind.    Small  town  patronage. 

GRAND  HOTEL:  All  star--A  grand  flop  for  tne. 
Can  account  for  this  production  only  in  one  way. 
All  this  bunch  of  actors  had  gathered  on  the  lot  long 
before  time  to  commence  work  on  their  various  pro- 
ductions and  some  one  suggested  a  rehearsal.  _  So  on 
with  the  makeup.  A  little  of  this  and  a  little  of 
that.  A  few  shots  of  one  and  a  few  shots  of  the 
other.  Just  testing  out  the  camera,  etc.  Then  lo 
and  behold — old  man  Metro  says  what's  the  use  of 
wasting  this  good  film  and  spend  a  million  or  two 
advertising  it.  Make  a  special  of  it.  People_  don't 
know  the  difference  and  we'll  make  'em  like  it.  So 
the  "Grand  Hotel"  is  just  a  great  long  drawnout 
conglomerated  mess  of  nothing.  _  I  will  never  be  able 
to  crank  my  mind  up  to  a  point  when  I  could  say 
it  was  anything  but  a  joke  on  the  people. — Ned  Pe- 
digo,  DeLuxe  Theatre,  Garber,  Okla.  Small  town 
patronage. 


LETTY  LYNTON:  Joan  Crawford— Pleased  our 
crowd  of  Monday  and  Tuesday  fans  when  they  expect 
a  sophistication  sex  picture.  One  man  said  he  liked 
it  better  than  "Strange  Interlude."  Played  Jan. 
9-10.  Running  time,  86  minutes. — G.  Carey,  Strand 
Theatre,  Paris,  Ark.    Family  patronage. 

THE  MASK  OF  FU  MANCHU:  Boris  Karloff— 
This  picture  did  splendidly  above  average  business. 
It  is  not  as  good  as  the  previous  Fu  Manchu  pic- 
tures made  by  Paramount  and  was  quite  disappomt- 
ing  to  some,  but  it  pleased  the  majority.  Karloff, 
with  this  picture,  adds  more  to  his  laurels  in  be- 
coming a  new  Lon  Chancy. — T.  Thompson,  Palace 
and  Princess  Theatres,  Cedartown,  Ga.  Small  town 
patronage. 

THE  MASK  OF  FU  MANCHU:  Boris  Karloff— 
Boris  Karloff  is  the  star,  and  Bore-us  is  right.  More 
kicks  on  this  than  any  three  pictures  in  ages.  Oh, 
Metro — what's  wrong.  Couldn't  you  see  that  this 
was  not  wanted?  Come  on,  old  Leo,  and  give  us 
some  more  of  those  truly  good  pictures  you  made 
when  times  were  good.  Now's  when  we  need  you  at 
your  best.  Sure  I  know  you've  got  some  good  ones 
up  your  sleeve,  but  let's  have  'em  now.  Played  Jan. 
31.  Running  time,  far  too  much. — Joe  Hewitt,  Lin- 
coln Theatre,  Robinson,  111.    Mixed  patronage. 

PAYMENT  DEFERRED:  Charles  Laughton,  Mau- 
reen O'Sullivan — What  few  came  in  at  the  beginning 
left  before  the  end.  Without  a  doubt  the  worst  pic- 
ture we  have  ever  shown.  Take  a  fool's  advice  and 
make  a  deal  of  some  sort,  but  don't  run  it.  Prob- 
ably will  never  hear  the  last  of  it.  Played  Nov.  18. 
— H.  R.  Hisey,  State  Theatre,  Nashville,  111.  Rural 
patronage. 

PROSPERITY:  Marie  Dressier,  Polly  Moran  — 
Splendid  picture  which  drew  better  than  anything  we 
have  had  in  months.  Pleased  100%.  Played  Jan.  8-9. 
— Edith  M.  Fordyce,  Princess,  Selina,  La.  General 
patronage. 

PROSPERITY:  Marie  Dressier,  Polly  Moran  — 
What  a  show.  It's  all  entertainment.  Not  quite  as 
good  as  Emma,  but  still  plenty  good.  This  is  the 
kind  of  a  picture  that  will  put  the  industry  back  on 
its  feet.  And  it  is  really  what  the  people  want.  And 
why  not  give  them  what  they  want,  especially  when 
they  pay  all  the  bills.  We  need  less  art  and  more 
entertainment.  Played  Jan.  15-16-17.  Running  time, 
77  minutes.— Walt  Bradley,  Moon  Theatre,  Neligh, 
Neb.    General  patronage. 

SKYSCRAPER  SOULS:  Maureen  O'Sullivan,  XVar- 
ren  William — A  dandy  picture.  Maureen  O'Sullivan 
steals  the  show.  Did  average  business.  Running 
time,  95  minutes. — Hippodrome  Theatre,  Julesburg, 
Col.    General  patronage. 

SON  DAUGHTER:  Raymond  Novarro,  Helen 
Hayes— A  slow  moving  Chinese  picture  that  is  very 
uninteresting  and  absolutely  no  appeal  to  anyone. 
Just  another  poor  picture  and  a  good  argument  for 
the  Brookhart  Bill.  Played  Jan.  1-2.— Gerald  Stett- 
mund,  Odeon  Theatre,  Chandler,  Okla.  Small  town 
patronage. 

SPEAK  EASILY:  Buster  Keaton— Not  much— 
P.  S.  Jones,  Star  Theatre,  North  Brookfield,  Mass. 

SPEAK  EASILY:  Buster  Keaton.  Jimmy  Durante 
— Not  quite  as  good  as  the  other  Keatons.  Person- 
ally I  was  disappointed.  Running  time,  80  minutes. 
— Hippodrome  Theatre,  Julesburg,  Col.  General  pat- 
ronage. 

STRANGE  INTERLUDE:  Norma  Shearer,  Clark 
Gable — Finely  acted  picture,  but  hard  to  put  over. 
Strictly  a  class  picture,  the  "High  Brows"  will  like 
it  but  the  "High  Ball"  boys  in  the  balcony  won't 
know  what  it's  all  about.  Drew  very  little  extra 
business.  Played  Jan.  19-20.  Running  time,  110  min- 
utes.—R.  W.  Hickman,  Lyric  Theatre,  Greenville,  111. 

WASHINGTON  MASQUERADE:  Lionel  Barrymore 
— This  is  a  good  picture  but  has  no  drawing  power 
whatsoever.  Will  please  those  you  can  get  to  come 
in.  Running  time,  90  minutes. — Hippodrme  Theatre, 
Julesburg,  Col.     General  patronage. 


Monogram 

GUILTY  OR  NOT  GUILTY:  Betty  Compson,  Tom 
Douglas — A  good  entertaining  murder  story.  OK  for 
Saturday.— Bert  Silver,  Silver  Family  Theatre,  Green- 
ville, Mich.    Town  and  country  patronage. 

GUILTY  OR  NOT  GUILTY:  Betty  Compson— They 
should  pension  Compson.  She  is  too  old  to  act.  Fair 
picture.  Doubled  it  and  did  good  business.  Kids 
get  a  boost  out  of  Compson.  She's  good  as  a  com- 
edy. Played  Jan.  15-16.  Running  time,  65  minutes.— 
Alyce  Cornell,  Galewood  Theatre,  Grand  Rapids, 
Mich.    Neighborhood  patronage. 

HONOR  OF  THE  MOUNTED:  Tom  Tyler— A  good 
western. — Bert  Silver,  Silver  Family  Theatre,  Green- 
ville, Mich.    Town  and  country  patronage. 

STRANGE  ADVENTURE:  Regis  Toomey,  June 
Clyde — -A  very  good  entertaining  picture.  Good  story, 
well  acted. — Bert  Silver,  Silver  Family  Theatre, 
Greenville,   Mich.     "Town   and  country  patronage. 


Paramount 

THE  BIG  BROADCAST:  Stuart  Erwin,  Bing  Cros- 
by— A  very  entertaining  production,  and  one  which 
all  small  towns  should  play.  Some  will  not  like  it, 
but  the  masses  will  get  a  big  kick  out  of  it.  Stuart 


Erwin  is  swell.  Played  Dec.  15. — Lee  Brewerton, 
Capitol  Theatre,  Raymond,  Alberta.  Small  town 
patronage. 

THE  BIG  BROADCAST:  Radio  stars— Perfectly 
splendid  and  was  it  liked?  Several  people  came  back 
the  second  time  to  see  it.  Play  it  and  tell  everybody 
you  have  it.  It  is  certainly  an  outstanding  attraction 
that  will  make  money  for  you.  Played  Dec.  26-27. 
Running  time,  80  minutes. — A.  N.  Miles,  Eminence 
Theatre,   Eminence,  Ky.     Small  town  patronage. 

BILLION  DOLLAR  SCANDAL:  Robert  Armstrong, 
Carole  Lombard — Good  show,  minus  love  interest. 
Men  will  like  it.  Played  Jan.  17-18.— D.  E.  Fitton, 
Lyric  Theatre,  Harrison,  Ark.  Small  town  patron- 
age. 

BILLION  DOLLAR  SCANDAL:  Robert  Armstrong, 
Carole  Lombard — Here  is  a  "honey"  in  any  man's 
house.  Title  and  cast  don't  mean  much  at  b.  o.,  but 
it's  a  picture.  A  take-off  of  the  Tea-pot  Dome  scan- 
dal and  one  grand  mouthful  of  enjoyment.  "Thanks, 
Paramount,  arid  all  concerned  in  making  this  one. 
Played  Jan.  20.— Joe  Hewitt,  Lincoln  Theatre,  Rob- 
inson, 111.    Mixed  patronage. 

THE  DEVIL  IS  DRIVING:  Edmund  Lowe,  Wynne 
Gibson — ^Another  gang  picture  that  is  somewhat  mod- 
ified and  will  probably  go  over  for  a  one-night  show- 
ing. Dozens  similar  to  it  have  been  shown  before 
and  would  class  this  one  as  being  no  better  or  worse 
than  the  rest  of  them.  Drew  regular  Saturday  night 
business.  Played  Jan.  21.  Running  time,  81  minutes. — 
R.  W.  Hickman,  Lyric  Theatre,  Greenville,  111. 

THE  DEVIL  IS  DRIVING:  Edrnund  Lowe,  Wynne 
Gibson — Hits  the  fancy  of  our  audience.  Good  Satur- 
day show  with  plenty  of  action  to  satisfy.  Keep  it 
up,  Paramount.  Played  Jan.  6-7.  Running  time,  62 
minutes. — I.  W.  Rowley,  Ward  Theatre,  Pismo  Beach, 
Cal.    General  patronage. 

THE  DEVIL  IS  DRIVING:  Edmund  Lowe,  Wynne 
Gibson — A  very  good  picture  and  drew  well  for  me. — 
P.  S.  Jones,  Star  Theatre,  North  Brookfield,  Mass. 

THE  DEVIL  IS  DRIVING:  Edmund  Loew,  Wynne 
Gibson — This  is  a  good  picture  dealing  with  the  au- 
tomobile stealing  racket  as  handled  by  organized  big 
city  criminals.  Cast  is  good  and  it  will  fit  into  any 
program. — Chas.  Lee  Hyde,  Grand  Rapids,  Pierre, 
S.  D. 

EVENINGS  FOR  SALE:  Herbert  Marshall,  Sari 
Maritza — This  is  good  entertainment  and  pleased  peo- 
ple. Like  "They  Call  It  Sin"  everyone  liked  it  bet- 
ter than  they  thought  they  would.  A  little  picture 
that  goes  big. — Chas.  Lee  Hyde,  Grand  Theatre, 
Pierre,  S.  D. 

A  FAREWELL  TO  ARMS:  Helen  Hayes,  Gary 
Cooper — Truly  a  magnificent  picture.  It  is  a  finished 
product.  The  cast  is  excellent  and  the  direction  is 
superb,  yet  there  were  a  good  many  who  didn't  like 
it,  mainly  because  of  the  tragic  ending.  However, 
it  has  tremendous  drawing  power  and  should  do  a 
good  business  in  all  localities.  Hayes'  artistry  ^yill 
be  remembered  always.  Played  Jan.  13-14. — T. 
Thompson,  Palace  and  Princess  Theatres,  Cedartown, 
Ga.    Small  town  patronage. 

A  FAREWELL  TO  ARMS:  Gary  Cooper,  Helen 
Hayes.  Did  a  flop  that  made  Steve  Brodie  look  like 
an  amateur.  Nicely  produced  and  well  acted.  How- 
ever, if  that  means  anything  at  the  box  office,  we 
have  yet  to  find  it  out.  Played  Jan.  8-9.— H.  R. 
Hisey,  State  Theatre,  Nashville,  111.  Rural  patron- 
age. 

HE  LEARNED  ABOUT  WOMEN:  Stuart  Erwin, 
Alison  Skipworth — Who  said  not  to  make  a  star  of 
Erwin  ?  This  boy  is  another  Will  Rogers.  He  has 
a  comedy  all  his  own  and  I  am  glad  to  see  him 
starred.  Here  is  a  picture  for  every  member  of  the 
family.  Back  it  on  family  night  and  hold  it  an 
e.xtra  day.  It's  clean,  wholesome  entertainment  for 
any  house  and  you  can  stand  at  the  door  and  smile 
at  your  patrons  as  they  pass  out  of  the  house.  You 
don't  have  to  hide  when  you  have  this  class  of  stuff. 
Supporting  cast  is  good  and  story  great.  Paramount 
seems  to  be  making  better  pictures  since  they  cut 
the  deadwood  out  of  the  old  oak. — S.  H.  Rich,  Rich 
Theatre,  Montpelier,  Idaho.  Town  and  rural  patron- 
age. 

HERITAGE  OF  THE  DESERT:  Randolph  Scott- 
It  should  go  big  where  patrons  like  Zane  Grey.  A 
lot  of  hokum  but  they  eat  it  up.  Played  Jan.  20. 
— Lee  Brewerton,  Capitol  Theatre,  Raymond,  Alberta. 
Small  town  patronage. 

HORSE  FEATHERS:  Four  Marx  Brothers, 
Thelma  Todd — A  lot  of  nonsense  but  they  liked  it, 
so  what  else  is  wanted?  If  you  please  your  patrons, 
the  piano  player  always  gets  a  hand.  If  you  want 
comedy  book  this  one.  The  best  Marx  Brothers  I 
have  screened.  Played  Jan.  13-14.  Running  tirne, 
72  minutes. — W.  T.  Biggs,  Adair  Theatre,  Adair, 
Iowa.    General  patronage. 

HOT  SATURDAY:  Nancy  Carroll— Nice  little 
show  that  pleased  the  customers.  With  a  surprise 
ending.  Not  much  for  children,  but  nothing  objection- 
able. Played  Jan.  10-11. — J.  Glenn  Caldwell,  Prince.ss 
Theatre,  Aurora,  Mo.    Small  town  patronage. 

HOT  SATURDAY:  Nancy  Carroll,  Gary  Grant- 
Very  good  program  picture.  Drew  better  second  day 
than  first. — R.  L.  Nowell,  Cherokee  Theatre,  Monroe, 
Ga.    Small  town  patronage. 


February    4,  1933 


MOTION    PICTURE  HERALD 


53 


IF  I  HAD  A  MILLION:  All  star— A  swell  pic- 
ture that  failed  to  draw.  Maybe  the  other  fellows 
will  come  out  better.  Picture  deserves  it.— R.  L. 
Nowell,  Cherokee  Theatre,  Monroe,  Ga.  Small  town 
patronage. 

IF  I  HAD  A  MILLION:  All  star— To  my  notion 
a  very  interesting  picture  and  it  was  different  to  any 
other.  It  held  interest  of  all  who  came  out  to  see  it. 
These  times  the  draw  does  not  measure  the  value  of 
a  picture  but  this  one  did  get  some  extra  patronage. 
Played  Jan.  1-2-3.  Running  time,  86  minutes.— H.  J. 
Longaker,  Glenwood  Theatre,  Glenwood,  Minn.  Gen- 
eral patronage. 

ISLAND  OF  LOST  SOULS:  Charles  Laughton, 
Richard  Arlen— Laughton  is  rapidly  coming  to  the 
top,  and  without  him  this  picture  would  be  nothijig 
at  all.  The  picture  seemed  to  strike  a  new  keynote 
and  in  spite  of  a  divided  opinion  it  drew  well.  Played 
Jan.  8-9-10. — T.  Thompson,  Palace  and  Princess 
Theatres,  Cedartown,  Ga.    Small  town  patronage. 

LOVE  ME  TONIGHT:  Maurice  Chevalier- 
There  is  a  lilt  and  rhythm  to  this  that  is  truly 
fascinating.  A  sure  cure  for  the  blues.  Our  patrons, 
the  men  as  well  as  the  ladies,  seemed  to  enjoy  it 
immensely.  Music,  fun,  romance  in  large  quantities 
about  describes  this.  Attendance  a  good  average. — 
J.  E.  Stocker,  Myrtle  Theatre,  Detroit,  Mich. 
Neighborhood  patronage. 

MADAME  BUTTERFLY:.  Sylvia  Sidney,  Gary 
Grant — ^In  spite  of  a  plot  familiar  to  everybody,  and 
an  insistent  dragginess  in  spots,  this  picture  pleased 
90%  of  our  patrons  and  we  did  splendid  business  on 
it.  The  settings  are  lavish  and  beautiful  and  the 
Puccini  music  adds  tremendously  to  the  picture. 
Played  Jan.  5-6. — T.  Thompson,  Palace  and  Princess 
Theatres,  Cedartown,  Ga.    Small  town  patronage. 

MADISON  SQUARE  GARDEN:  Jack  Oakie, 
Marion  Nixon— Oakie  is  coming:  down  to  earth.  Done 
better  in  this  one.  Wasn't  quite  so  high  hat  as  he 
generally  is.  It  is  a  good  prize  fight  picture.  Played 
Dec.  11-12.  Running  time,  74  minutes.— J.  E.  Courier, 
Courter  Theatre,  Gallatin,  Mo.    Fair  patronage. 

MADISON  SQUARE  GARDEN:  Jack  Oakie, 
Thomas  Meighan — This  type  of  picture  just  won't  get 
the  cash  customers  here.  This  picture  is  below  any- 
thing we  have  played  from  Paramount  this  season. 
Business  fair.  Played  Jan.  9-10.— Cecil  Ward,  Roxy 
Theatre,  Martinsville,  Va.    Small  town  patronage. 

MOVIE  CRAZY:  Harold  Lloyd— I  reported  on 
this  last  week.  This  second  report  is  a  comment  on 
why  so  fine  a  picture  as  "Movie  Crazy"  should 
prove  so  generally  poor  at  the  box  office.  It  is  my 
belief  that  the  cause  is  the  title  "Movie  Crazy." 
Many  patrons  must  look  on  the  title  as  a  reflection 
upon  their  love  for  the  movies.  I  trust  that  Harold 
Lloyd  won't  become  discouraged  and  stop  making 
any  more  pictures.  If  one  can  overcome  the  handi- 
cap of  the  title  and  promise  your  patrons  that  here 
is  entertainment  packed  with  fun,  romance  and  sur- 
prises, about  the  best  that  the  screen  can  give,  at- 
tendance may  prove  more  satisfactory. — J.  E.  Stocker, 
Myrtle  Theatre,  Detroit,  Mich.  Neighborhood 
patronage. 

MOVIE  CRAZY:  Harold  Lloyd— This  is  Lloyd's 
best  since  "Grandma's  Boy,"  but  it  did  not  mean,  a 
thing  to  us.  This  star  belongs  to  the  list  that  has 
been,  for  his  pictures  are  too  lar  and  few  between, 
and  his  type  of  comedy  is  out  of  date.  Certainly  not 
a  "special."  Business  very  poor.  Fine  for  the  kids 
and  they  turned  out  great.  Played  Jan.  15-16-17. 
Running  time,  95  minutes. — M.  R.  Harrington,  State 
Theatre,  Portland,  Ore.    Family  patronage. 

MOVIE  CRAZY:  Harold  Lloyd-One  fair  for 
Lloyd.  Children  liked  it  but  adults  not  so  much. 
Business  way  below  old  Lloyd  grosses,  partly  due  to 
general  conditions.  Played  Dec.  4-5. — Walter  Creal, 
Beacon  Theatre,  Omaha,  Neb.  Neighborhood  patron- 
age. 

MOVIE  CRAZY:  Harold  Lloyd,  Constance  Cum- 
mings — I  consider  this  mighty  fine  entertainment  from 
start  to  finish  for  old  and  young.  It  drew  average 
adult  attendance  and  record  breaking  children  at- 
tendance. Get  behind  it.  It  will  please  them. — J.  E. 
Stocker.  Myrtle  Theatre,  Detroit,  Mich.  Neighbor- 
hood patronage. 

MOVIE  CRAZY:  Harold  Lloyd,  Constance  Cum- 
mings — Good  feature  comedy,  clean  in  every  way  and 
with  Constance  Cummings  adding  her  splendid  work 
to  that  of  the  star,  should  have  proved  box  office. 
It  did  not,  however,  draw  as  well  as  pictures  cost- 
ing us  half,  and  not  nearly  so  well  produced.  Played 
Jan.  6-7.  Running,  time,  90  minutes. — P.  G.  Estee, 
S.  T.  Theatre,  Parker,  S.  D. 

NIGHT  OF  JUNE  13:  Clive  Brook,  Lila  Lee- 
Very  good  picture.  Excellent  cast,  story  and  direc- 
tion. Played  on  double  bill  with  "Golden  West"  and 
gave  us  the  first  decent  business  for  six  months. 
Played  Jan.  8-9.— Walter  Creal,  Beacon  Theatre, 
Omaha,  Neb.    Neighborhood  patronage. 

NIGHT  OF  JUNE  13:  Clive  Brook— Unusually 
good  picture  for  small  towns.  Drew  very  well  and 
pleased  exceptionally  well.  Played  Dec.  28-29.  Run- 
ning time,  72  minutes. — A.  N.  Miles,  Eminence  Thea- 
tre, Eminence,  Ky.    Small  town  patronage. 

NO  MAN  OF  HER  OWN:  Clarke  Gable,  Carole 
Lombard — Thev  certainly  liked  this  one,  and  there  is 
no  reason  why  they  shouldn't.  It's  a  good,  enter- 
taining and  thoroughly  enjoyable  picture.  Didn't 
hear  one  bad  criticism.     Like  most  pictures,  it  has 


HANCOCK  WANTS 
MUSICAL  COMEDY 

A.  E.  Hancock,  that  stalwart  of 
the  Columbia  Theatre  at  Columbia 
City,  Ind.,  believes  the  producers  are 
overlooking  a  good  bet  in  clever  musi- 
cal comedy.  Incidentally,  we  think 
that  his  suggestion  DOES  belong  in 
this  department.    He  says: 

"This  does  not  belong  in  'What  the 
Picture  Did  For  Me,'  but  it  is  my 
opinion  that  the  public  is  ripe  for 
some  smart,  clever  musical  com- 
edy. It  would  be  a  change  from  what 
we  have  been  showing  and  this  I 
know,  that  my  clients  are  asking  for 
the  singing  and  dancing  shows  again. 
It  is  my  guess  that  a  few  would  make 
more  money  than  the  average  picture 
that  we  are  showing  today. — A.  E. 
Hancock,  Columbia  Theatre,  Colum- 
bia City,  Ind. 


its  risque  moments;  but  it  seems  they  like  it,  so  why 
worry  ? — T.  Thompson,  Palace  and  Princess  Theatres, 
Cedartown,  Ga.    Small  town  patronage. 

70,000  WITNESSES:  Phillips  Holmes,  Dorothy 
Jordan — A  most  pleasing  picture  for  old  and  young. 
Can  be  played  any  day  of  the  week.  Action  fans 
will  love  it.  Business  slightly  above  average. — J. 
Stocker,  Myrtle  Theatre,  Detroit,  Mich.  Neighbor- 
hood patronage. 

STRANGE  CASE  OF  CLARA  DEANE:  Wynne 
Gibson,  Pat  O'Brien — An  old  picture  that  is  worth- 
while. One  that  the  woman's  club  can  recommend 
and  one  that  fits  nicely  with  my  Wednesday-Thurs- 
day crowd.  I  dug  this  up  out  of  the  past  and  kept 
in  the  black  ink  for  a  couple  of  days  that  usually 
show  red.— Chas.  Lee  Hyde,  Grand  Theatre,  Pierre, 
S.  D. 

TROUBLE  IN  PARADISE:  Herbert  Marshall, 
Miriam  Hopkins,  Kay  Francis — Not  a  whole  lot  in 
this  town  got  stuck  on  this  one. — P.  S.  Jones,  Star 
Theatre,  North  Brookfield,  Mass. 

UNDER  COVER  MAN:  George  Raft,  Nancy 
Carroll— A  firstrate  picture  of  the  gangster-detective 
type.  Interest  holding  from  start  to  finish.  Aver- 
age in  drawing  power.  Played  Jan.  10-11.  Running 
time,  74  minutes. — Charles  Born,  Elks  Theatre,  Pres- 
cott,  Ariz.    General  patronage. 

WILD  HORSE  MESA:  Randolph  Scott,  Sally 
Blane — A  Zane  Grey  western  that  is  well  produced 
and  plenty  of  action.  Pleased  about  an  average 
Friday  and  Saturday  crowd. — B.  C.  Talley,  Carolina 
Theatre,  Lumberton,  N.  C.    Small  town  patronage. 


RKO 

THE  ANIMAL  KINGDOM:  Ann  Harding,  Leslie 
Howard— Splendid  acting  and  flawless  production  fail 
to  lift  this  picture  out  of  mediocrity,  from  a  stand- 
point of  the  box  office.  While  an  artistic  success,  it 
failed  to  please  our  patrons  and  we  received  many 
criticisms  during  its  run.  Played  January  16-17. — 
T.  Thompson,  Palace  and  Princess  'Theatres,  Cedar- 
town, Ga.     Small  town  patronage. 

BEYOND  THE  ROCKIES:  Tom  Keen^Keene's 
westerns  please  our  Friday  and  Saturday  crowd  be- 
cause of  the  singing  cowboys.  It's  not  all  talk  and 
horse's  hoofs.  Running  time,  62  minutes.- — G.  Carey, 
Strand  Theatre,  Paris,  Ark.    Family  patronage. 

BILL  OF  DIVORCEMENT:  John  Barrymore, 
Billie  Burke — Failed  to  draw.  Received  many  very 
favorable  comments  from  those  who  saw  it  but  not 
the  type  of  entertainment  seemingly  wanted  by  those 
patrons  who  stayed  away.  Truly  a  remarkable  drama 
with  superb  acting.  Played  Dec.  27-29.  Running 
time,  70  minutes. — Majestic  Theatre,  Lexington, 
Nebraska.    Family  patronage. 

BILL  OF  DIVORCEMENT:  John  Barrymore, 
Billy  Burke — A  picture  that  gave  100%  satisfaction 
to  all  that  saw  it.  Great  story,  "fine  cast. — Bert 
Silver,  Silver  Family  Theatre,  Greenville,  Mich. 
Town  and  country  patronage. 

THE  CONQUERORS:  Richard  Dix,  Ann  Harding 
— Real  good  picture  that  gave  satisfaction  to  those 
who  saw  it.  However,  the  picture  does  not  have  ap- 
peal for  the  masses  and  the  old  box  office  says  "just 
another  picture." — Gerald  Stettmund,  Odeon  Theatre, 
Chandler,  Okla.    Small  town  patronage.  • 

THE  HALF  NAKED  TRUTH:  Lee  Tracy,  Lupe 
Velez — Here  is  Lee  Tracy  at  his  wisecracking  best. 
There  is  not  a  quiet  moment  in  the  whole  show.  We 


had  much  better  than  average  business  both  days,  and 
they  thought  it  one  of  the  best  shows  of  the  year, 
which  it  is  not.  But  you  can  boost  it  strong,  get 
extra  business  with  it  and  please  your  patrons,  so 
what  more  can  we  ask  for.  Looking  at  this  picture 
you  might  find  out  what  is  the  matter  with  your  own 
business.  Perhaps  you  are  not  putting  out  enough 
ballyhoo.  Played  Jan.  14-15.  Running  time,  68 
minutes. — S.  M.  Farrar,  Orpheum  Theatre,  Harris- 
burg,  111.    Small  city  patronage. 


HOLD  'EM  JAIL:.  Bert  Wheeler,  Robert  Wool- 
sey — It  certainly  piled  them  in.  We  couldn't  get  rid 
of  the  kids.  They  stayed  all  day.  This  pair  means 
business  to  us.  A  picture  young  and  old  will  enjoy. 
Played  Jan.  22-23-24.  Running  time,  74  minutes. — 
Alyce  Cornell,  Galewood  Theatre,  Grand  Rapids, 
Mich.     Neighborhood  patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green,  Buster 
Phelps — This  is  good  entertainment.  It  will  pack 
your  house  with  kiddies  and  the  adults  who  come 
will  like  it.  Let  any  child  come  free  who  brings  a 
parent  and  you  will  help  the  box  office. — Chas.  Lee 
Hyde,  Grand  Theatre,  Pierre,  S.  D. 

PENGUIN  POOL  MURDER:  Edna  May  Oliver— 
I  had  rather  see  Oliver  fold  her  arms  and  give  one 
good  sniff  then  all  the  other  comediennes  on  the 
screen.  My  opinion,  however,  doesn't  seem  to  com- 
pare favorably  with  the  theatre  going  public.  We 
did  poor  business  on  the  picture,  but  those  that  saw 
it  liked  it  and  took  the  trouble  to  say  so.  It  is  noth- 
ing like  great,  but  one  of  the  best  program  pictures 
seen  in  a  good  while.  Oliver  is  great  even  if  the  plot 
is  a  bit  doddery  and  you  aren't  a  bit  surprised  when 
the  murderer's  identity  is  divulged.  Played  January 
2-3. — T.  Thompson.  Palace  and  Princess  Theatres, 
Cedartown,  Ga.    Small  town  patronage. 

PENGUIN  POOL  MURDER:  Edna  May  Oliver, 
James  Gleason — Our  Sunday-Monday  crowds  were  cut 
in  half  during  this  run  due  to  sub-zero  weather  and 
snow,  but  those  patrons  who  did  venture  out  made 
many  gratifying  comments.  Played  January  15-16. 
— Elaine  S.  Furlong,  Star  Theatre,  Heppuer,  Oregon. 
Small  town  patronage, 

PHANTOM  OF  CRESTWOOD:  Ricardo  Cortez, 
Karen  Morley — A  flop  at  box  office  receipts.  Just 
another  mystery  and  my  patrons  seem  tired  of  them. 
Don't  see  from  our  receipts  how  the  big  radio  broad- 
cast of  this  mystery  helped  any  and  evidently  it 
hurt.  _  Played  January  5-7.  Running  time,  76  minutes. 
— Majestic  Theatre,  Lexington,  Nebraska.  Family 
patronage. 

PHANTOM  OF  CRESTWOOD:  Ricardo  Cortez— 
A  good  enough  mystery  drama,  but  failed  to  live  up 
to  the  expectations  created  by  Radio  and  _N.  B,  C. 
ballyhoo.  Certainly  not  a  "special."  Business  just 
average  and  had  a  few  walkouts.  Played  Jan.  6-7. 
Running  time,  70  minutes. — M.  R.  Harrington,  State 
Theatre,  Portland,  Ore.    Family  patronage. 

ROCKABYE:  Constance  Bennett,  Joel  McCrea— 
Good  picture  that  did  better  business  than  the  pre- 
vious Bennett.  Women  will  like  the  beautiful 
clothes. — B.  C.  Talley,  Carolina  Theatre,  Lumberton, 
N.  C.    Small  town  patronage. 

SECRETS   OF   THE   FRENCH   POUCE:  Gwili 

Andre,  Frank  Morgan — ^Surprisingly  well-liked  con- 
sidering the  semi-gruesome  type  of  picture.  Played 
January  10-11-12.— Elaine  S.  Furlong,  Star  Theatre, 
Heppner,  Oregon.    Small  town  patronage. 

THIRTEEN  WOMEN:  Irene  Dunne,  Gregory 
Ratoff — This  is  a  punishing  picture  with  lots  of 
trouble  and  little  amusement.  It  is  box  office  as  it 
has  a  ready  made  market  _  through  the  story.  Cast 
is  sufficient  and  the  direction  satisfactory  to  get  by 
those  who  come  to  see  the  story. — Chas.  Lee  Hyde, 
Grand  Theatre,  Pierre,  S.  D. 

Tiffany 

THE  LAST  MILE:  Preston  Foster,  Howard 
Phillips — 100%  entertainment,  well  acted  and  elegantly 
produced.  Seemed  to  please  all  classes.  Much  favor- 
able commefit. — Ned  Pedigo,  DeLuxe  Theatre,  Garber, 
Okla.    Small  town  patronage. 

United  Artists 

MAGIC  NIGHT:    Jack  Buchanan— Try  and  figure 

out  why  they  brought  this  over.  I  can't.  Before  it 
was  over  I  suddenly  remembered  a  very  important 
engagement.  Could  not  face  the  audience  as  they 
came  out.  Use  your  own  judgment  on  this. — H.  R. 
Hisey,  State  Theatre,  Nashville,  111.  Rural  patronage. 

Universal 

AIR  MAIL:  Gloria  Stuart,  Pat  O'Brien— Thrilling 
airplane  story.  Well  done  and  very  interesting  with 
demonstrations  of  the_  newest  devices  now  in  use  with 
airmail  service,  but  Just  failed  to  draw  normal  busi- 
ness. Some  great  shots  of  airplanes  with  crashes, 
etc.  Played  December  30-31.  Running  time,  82  min- 
utes.— Majestic  Theatre,  Lexington,  Nebraska,  Family 
patronage. 

AIR  MAIL:  Ralph  Bellamy,  Pat  O'Brien,  Gloria 
Stuart — Believe  this  the  best  airplane  picture  we  have 
had.  Made  us  an  excellent  Saturday  show.  Played 
January  21. — D.  E.  Fitton.  Lyric  Theatre,  Harrison, 
Ark.    Small  town  patronage. 

BACK   STREET:     Irene   Dunne,   John    Boles— For 


54 


MOTION    PICTURE  HERALD 


February    4,  1933 


this  type  of  picture  they  don't  come  any  better. 
Dunne  turns  in  a  marvelous  performance  of  the 
woman  on  the  back  street  of  a  man's  hfe. — A.  E. 
Hancock,  Columbia  'Theatre,  Columbia  City,  Ind. 
Small  town  patronage. 

DOWN  TO  ElARTH:  Will  Rogers— My  patrons 
proclaimed  this  one  of  Rogers'  best.  Well  liked  by 
most  everyone.  An  appropriate  subject.  Running 
time,  73  minutes.  Played  January  21-22. — H.  Betten- 
dorf.  Opera  House,  Foley,  Minn.  Small  town  patron- 
age. 

FLAMING  GUNS:  Tom  Mix,  Ruth  Hall— For  the 
first  time  in  months  we  had  them  standing  with 
this.  Pleasing  picture  with  plenty  of  action.  Mix 
still  gives  them  a  fast  performance  despite  his  age. 
Played  January  14.— H.  R.  Hisey,  State  Theatre, 
Nashville,  111.    Rural  patronage. 

HIDDEN  GOLD:  Tom  Mix— Good  picture  of  this 
type.  All  of  the  Mix  pictures  have  been  good  and 
the  supporting  cast  above  the  average  for  western 
pictures.  We  have  had  to  discontinue  the  use  of 
western  pictures  due  to  the  inability  of  out-of-town 
people  who  enjoy  this  class  of  entertainment  to  sell 
farm  produce  at  any  price.  They  have  no  money,  so 
of  course  can't  go  to  the  shows.  I  firmly  believe 
that  westerns  will  come  back,  but  they  are  dead  at 
present.  We  cut  the  run  to  one  day,  which  works 
better  than  to  hold  them  for  two  or  three.  Played 
January  13.— S.  H.  Rich,  Rich  Theatre,  Montpelier, 
Idaho.    Town  and  rural  patronage. 

LAUGHTER  IN  HELL:  Pat  O'Brien,  Gloria 
Stuart — If  you're  looking  for  a  raw,  red-blooded,  and 
somewhat  exciting  picture,  here  it  is.  It  is  so  real 
that  few  women  liked  it,  but  it's  still  a  good  picture. 
O'Brien  is  splendid,  and  Tom  Brown,  featured  in  the 
cast,  hasn't  one  single  line  throughout  the  picture. 
Played  January  14-15-16. — T.  Thompson,  Palace  and 
Priilcess  Theatres,  Cedartown,  Ga.  Small  tawn 
patronage. 

THE    MUMMY:     Boris    KarlofT— Horror  pictures 

seem  to  have  rather  played  out.  Although  we  played 
this  picture  during  the  holiday  season  and  had  good 
business  the  first  day,  the  receipts  fell  ofif  trenem- 
dously  the  second  day.  Although  ridiculously  im- 
possible, the  picture  is  excellent  entertainment  and 
splendidly  produced.  Will  draw  well  on  a  midnight 
show.  The  angle  of  a  3,700  year  old  mummy  coming 
to  life  will  pull  them  in  out  of  sheer  curiosity  if 
nothing  else.  Played  December  31-Jan.  2. — T.  Thomp- 
son, Palace  and  Princess  Theatres,  Cedartown,  Ga. 
Small  town  patronage. 

MY  PAL,  THE  KING:  Tom  Mix— This  is  a  pic- 
ture that  will  please  any  small  town  patrons,  and  in 
my  opinion  will  be  well  received  anywhere.  Great 
audience  appeal.  Played  January  14. — George  Hodge, 
Green  Lantern  Theatre,  Claymont,  Del.  Small  town 
patronage. 

OKAY  AMERICA:  Lew  Ayres — A  good  gangster 
picture.  Second  day  killed  because  of  tragic  ending. 
Otherwise  a  good  Friday  and  Saturday  picture. 
Played  January  18-19.  Running  time,  78  minutes.. — 
G.  Carey,  Strand  Theatre,  Paris,  Ark.  Fam.ily 
patronage. 

OLD  DARK  HOUSE:  Boris  KarlofT- Not  so  heap 
much.  KarlofT  didn't  get  to  spread  his  stufT  in  this. 
A  kind  of  a  much-to-do-about-nothing  all  the  way 
through. — Ned  Pedigo,  DeLuxe  Theatre,  Garber, 
Okla.    Small  town  patronage. 

RADIO  PATROL:  Robert  Armstrong,  Lila  Lee- 
Pleased  our  family  night  fans.  Running  time,  68 
minutes. — G.  Carey,  Strand  Theatre,  Paris,  Ark. 
Family  patronage. 

THEY  JUST  HAD  TO  GET  MARRIED:  Zazu 
Pitts,  Slim  Summerville — This  picture  introduces 
something  quite  new.  The  characters,  in  places, 
speak  their  troubles  aloud,  and  most  of  them  are 
truly  a  .scream.  Pitts,  as  usual,  takes  all  honors 
from  Summerville,  and  is  aided  by  a  splendid  cast. 
Our  patrons  remarked  it  was  one  of  the  best  com- 
edies they  had  seen  in  a  long  long  while.  Although 
it  is  a  bit  slow  in  getting  started,  and  should  be 
shortened  in  places,  it  never  drags  or  becomes  bore- 
some  in  the  least.  Played  January  3-4. — T.  Thomp- 
son. Palace  and  Princess  'Theatres,  Cedartown,  Ga. 
Small  town  patronage. 

Warner 

BIG  CITY  BLUES:  Joan  Blondell,  Eric  Linden— 
Blondell  is  liked  by  all  our  patrons.  Did  fine  busi- 
ness on  it  but  picture  was  poor.  Music  was  the  only 
thing  that  was  okay.  Played  Jan.  19-20.  Running 
time,  68  minutes. — Alyce  Cornell,  Galewood  "Theatre, 
Grand  Rapids,  Mich.    Neighborhood  patronage. 

JEWEL  ROBBERY:  Kay  Francis,  William 
Powell— A  good  robbery  story.  Did  not  draw  but 
satisfied  all  that  did  come.— Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.  Town  and  country 
patronage. 

LAWYER  MAN:  William  Powell— A  good  pic- 
ture but  no  draw  for  us.  Just  can't  interest  them  in 
Powell.— B.  C.  Talley,  Carolina  Theatre,  Lumberton, 
N.  C.    Small  town  patronage. 

LAWYER  MAN:  William  Powell.  Joan  Blondell— 
A  very  finely  acted  picture.  Well  liked  and  played 
to  a  nice  business.  Need  we  say  more?  Played 
January  13.— H.  R.  Hisey,  State  Theatre,  Nashville, 
111.    Rural  patronage. 

ONE  WAY  PASSAGE:  Kay  Francis,  William  Pow- 
ell— An  exceptionally  fine  picture,  the  best  this  popu- 
lar team  has  made.  Ending  caused  much  interesting 


comment  and  proved  puzzling  to  many.  If  these 
stars  are  box  office  for  you,  then  you  have  a  "natu- 
ral" when  you  play  this.  Business  for  us,  above 
average.  Played  Jan.  8-9-10.  Running  time,  69  min- 
utes.— M.  R.  Harrington,  State,  Theatre,  Portland, 
Ore.     Family  patronage. 

SCARLET  DAWN:  Nancy  Carroll,  Douglas  Fair- 
hanks,  Jr. — Failed  to  draw.  Russian  story,  well  done 
by  the  characters  but  not  a  popular  type  story  with 
us.  Played  Jan.  10-11.  Running  time,  60  minutes^ — 
Majestic  Theatre,  Lexington,  Nebraska.  Farnily 
patronage. 


World  Wide 

LAW  OF  THE  WEST:  Bob  Steele— Fine  little 
western,  good  story  and  good  photography.  Good 
Friday  and  Saturday  bill.  Did  average  business  on 
it.  Played  January  21.  Running  time,  '60  minutes.— 
Alyce  Cornell,  Gialewood  Theatre,  Grand  Ragids, 
Mich.     Neighborhood  patronage. 

Short  Features 
Columbia 

BARNYARD  BROADCAST:  Mickev  Mouse— One 
of  the  best  Mickey  Mouse  series.  Just  one  long 
scream  of  laughter  with  excellent  music.  Running 
time,  8  minutes.— S.  H.  Rich,  Rich  Theatre,  Mont- 
pelier, Idaho. 

SCREEN  SNAPSHOTS:  The  new  series  and  okay, 
especially  with  movie  fans,  as  they  always  show 
their  star  favorites  at  play  or  outside  of  the  studios. 
Running  time,  9  minutes. — Majestic  Theatre,  Lexing- 
ton, Nebraska. 

Educational 

THE  BIG  FLASH:  Harry  Langdon— A  good 
comedy.  TTiis  little  guy  is  funny. — Bert  Silver,  Silver 
Family  Theatre,  Greenville,  Mich. 

MILADY'S  ESCAPADE:  Operalogues— No  good 
for  the  small  town  and  I  doubt  they  will  get  by  any- 
where, except  the  music  hall.  Very  high  class  opera 
condensed,  into  a  jumpy  two  reeler  with  foreign  sets. 
I  haven't  seen  a  single  soul  that  liked  it.  Running 
time.  20  minutes.— S.  H.  Rich,  Rich  Theatre,  Mont- 
pelier, Idaho. 

THE  OPERALOGUES:  Are  the  outstanding  two 
reelers.  Music  lovers  will  rave  about  them  and  come 
to  hear  them  the  second  time.  Your  kids  will  walk 
out  on  them.  The  cartoon  comedies  are  the  best  of 
the  shorts  and  any  one  of  the  six  kinds  are  good 
enough  to  sell  the  kids.  Some  are  good  and  some  are 
just  fair  but  all  of  them  have  their  good  and  bad  so 
buy  them  cheaply. — Chas.  Lee  Hyde,  Grand  Theatre, 
Pierre.  S.  D. 

Fox 

MANHATTAN  MELODIES:  Magic  Carpet  Series 
—Extra  good.  This  reel  gives  you  an  idea  of  what 
takes  place  every  day  in  the  city  of  New  York.  No 
talking  but  good  music.  Photography  good.  Run- 
ning time,  10  minutes. — S.  H.  Rich,  Rich  Theatre. 
Montpelier,  Idaho. 

MGM 

ANY  OLD  PORT:_  Laurel  and  Hardy— Just  the 
usual  type  of  funny  incidents  used  in  their  comedies 
and  pleased  okey.  Runijing  time.  18  minutes. — 
Majestic  Theatre,  Lexington,  Nebraska. 

FREE  WHEELING:  Our  Gang  Comedy— A  very 
funny  Gang  Comedy. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich. 

OVER  THE  COUNTER:  A  real  good  musical 
short  in  color.  Running  time,  18  minutes. — Cecil 
Ward,  Roxy  Theatre,  Martinsville,  Va.  Small  town 
patronage. 

OVER  THE  COUNTER:  Metro  Dancing  Girls— 
Two-reel  color  subject  that  seemed  to  please  every- 
one. Good  photography  and  lots  of  pretty  girls  who 
know  how  to  dance.  Running  time.  18  minutes. — R. 
W.   Hickman,   Lyric  Theatre,   Greenville,  111. 

WILD  PEOPLE :_  Very  good  musical.  All  in 
color.  Good  entertainment.  Running  time,  17  min- 
utes.—Walt  Bradley,  Moon  Theatre.  Neligh,  Neb. 

Paramount 

HAREM  SCAREM:  Al  St.  John— Shame  on  you. 
Paramount  and  St.  John,  take  this  out  of  circula- 
tion. Not  a  laugh  in  it.  Everybody  was  bored  and 
it  nearly  ruined  our  show.  Running  time,  18  min- 
utes.— A.  N.  Miles,  Eminence  Theatre,  Ky.  Small 
town  patronage. 

HOLLYWOOD  ON  PARADE  No.  2:  Stuart  Er- 
win— Not  as  good  as  the  first  in  this  series.  They 
will  have  to  be  better  than  this  one  to  get  by  in 
the  future.  Running  time,  10  minutes. — M_.  R.  Har- 
rington, State  "Theatre,  Portland,  Ore.  Family  patron- 
age. 

HOLLYWOOD  ON  PARADE  No.  5:  Another  good 
single.  Has  Abe  Lyman's  band  in  excellent  numbers. 
— Charles   Niles.   Niles   TTieatre,   Anamosa,  Iowa. 


JUST  A  GIGOLO:  Why  did  they  put  a  song  like 
this  in  a  screen  song? — Cecil  Ward,  Roxy  Theatre, 
Martinsville,  Va.    Small  town  patronage. 

PICTORIAL  No.  5:  Just  the  usual  pictorial.  Run- 
ning time,  8  minutes. — Cecil  Ward,  Roxy  Theatre, 
Martinsville,  Va.    Small  town  patronage. 

SCREEN  SOUVENIRS:  One  of  the  best  liked 
shorts  by  our  patrons.  Always  plenty  of  laughs  and 
the  announcer  is  really  clever.  Enjoyed  best  by  older 
patrons  who  remember  the  early  "flicker  films." 
Running  time,  10  minutes. — M.  R.  Harrington,  State 
Theatre,  Portland,  Oregon.     Family  patronage. 

SCREEN  SOUVENIRS  No.  S:  Just  another  sou- 
venir of  old  time.  Shots  and  stars  good. — Cecil  Ward, 
Roxy  Theatre,  Martinsville,  Va.  Small  town  patron- 
age. 

SING  A  SONG:  James  Milton— A  screen  song  that 
is  decidedly  worth  running.  Running  time,  10  min- 
utes.— A.  N.  Miles,  Eminence  Theatre,  Eminence,  Ky. 
Small  town  patronage. 

SINGING  PLUMBER:  Donald  Novis— Good  clean 
comedy  with  several  good  songs  and  a  lot  of  slap- 
stick. Good  for  Saturday.  Running  time,  18  minutes. 
— Howard  B.  Schuessler,  La  Fayette  "Theatre,  La 
Fayette,  Ala. 

SINGING  PLUMBER:  Donald  Novis  —  Good 
comedy.  People  are  going  for  this  guy  Novis's  sing- 
ing. Her  certainly  is  easy  to  listen  to.  Running 
time,  18  minutes. — Harold  Smith,  Dreamland  Theatre, 
Carson,  Iowa.    Rural  patronage. 


RKO 

ENGINEER'S  DAUGHTER:  Mae  Robson— It's  a 
wow.  Good  for  plenty  of  laughs.  Don't  let  it  get  by 
you.  Running  time,  20  minutes. — Alyce  Cornell,  Gale- 
wood  Theatre,  Grand  Rapids,  Mich.  Neighborhood 
patronage. 

TIGHT  ROPE  TRICKS:  Tom  and  Jerry  Cartoon- 
Good  with  any  program. — D.  E.  Fitton,  Lyric  Thea- 
tre, Harrison,  Ark.    Small  town  patronage. 

THE  MILLIONAIRE  CAT:  Clark  &  McCullough— 
Comedy  and  lots  of  it.  Two  reels  of  everything  to 
make  you  laugh. — Bert  Silver,  Silver  Family  Theatre, 
Greenville,  Mich. 

TWO  LIPS  AND  JULIP:  Masquers— Sure  dis- 
appointed in  this  series  if  they  are  al!  like  this  one. — 
Hippodrome  "Theatre,  Julesburg,  Col.  General 
patronage. 

United  Artists 

BABES  IN  THE  WOOD:  Silly  Symphony— In  our 
opinion  the  finest  reel  in  the  business.  There  were 
too  many  good  comments  on  this.  If  any  short  sub- 
ject material  deserves  marquee  billing,  this  certainly 
does  Color  beautiful. — H.  R.  Hisey,  State  Theatre, 
Nashville,  111. 

SANTA'S  WORKSHOP:  Silly  Syinphony— Another 
great  color  cartoon  from  Disney.  "This  brought  addi- 
tional business  after  playing  "Babes  In  The  Wood." 
— H.  R.  Hisey.  State  Theatre,  Nashville,  111. 


Universal 

BUSY  BARBER:  Oswald— Good  cartoons.  Fine 
music  and  okay  for  children  matinee.  Running  time, 
7  minutes. — Alyce  Cornell,  Galewood  "Theatre,  Grand 
Rapids,  Mich.    Neighborhood  patronage. 

LIZZIE    STRATA:  Brevity— About    the  poorest 

single    reel    I    have    shown    since    talking  pictures. 

Leave  it  in  the  can.     Not  worth  showing.  Running 

time,  9  minutes.— R.  W.  Hickman,  Lyric  Theatre, 
Greenville.  III. 

WHO  ME?  Very  good  comedy.  Two  reels. — 
Edith  M.  Fordyce,  Princess  Theatre.  Selina,  La. 
General  patronage. 

YOO-HOO:  James  Gleason— Good.— H.  Bettendorf, 
Opera  House.  Foley,  Minn. 


Warner  Vitaphone 

GOOFY  GEAR:  This  one  is  swell.  Great  music 
in  it.  Running  time.  6  minutes. — Alyce  Cornell,  Gale- 
wood Theatre,  Grand  Rapids,  Mich.  Neighborhood 
patronage. 

HERE,  PRINCE:  Joe  Penner— Just  a  filler.  Not 
much  to  laugh  at.  Running  time,  17  minutes.— 
Majestic  Theatre.  Lexington,  Nebraska. 

PASSING  THE  BUCK:  Broadway  Brevity— One 
of  the  finest  two-reel  subjects  we  have  run.— Bert 
Silver,  Silver  Family  Theatre,  Greenville,  Mich. 

POOR  LITTLE  RICH  BOY:  Broadway  Brevities- 
Very  good.  These  Broadway  Brevities  are  extra 
good.  Beautiful  sets,  wonderful  music  and  snappy 
songs.  Smart  wise  cracks.  Real  entertainment.— S. 
H.  Rich.  Rich  Theatre,  Montpelier,  Idaho. 

A  REGULAR  TROUPER:  Ruth  Etting— Not  so 
good.  Ruth  isn't  a  regular  trouper  in  this  one.  Should 
have  better  music  and  songs,  not  so  much  pantomime. 
Running  time,  20  minutes.  Alyce  Cornell.  Galewood 
Theatre.  Grand  Rapids,  Mich.  Neighborhood  patron- 
age.. 


February    4.    19  3  3  ROUND    TABLE    CLUB  55 


MANAGERS* 
ROUND  TARLE  CLUR 

<u{n  international  association  of  showmen  meeting  weekly 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress 

CMAIILES    E.    f  ^  C  if  1 C  ii ''^l    i-EWIS,    cfk«ki»naA»    and  editor 


STAND  BY  THE  GUNS! 

THAT  old  reliable  added  attraction,  "Dame  Rumor," 
will  again  have  a  grand  and  glorious  opportunity  of 
working  overtime  due  to  recent  happenings  In  showbusi- 
ness.  Every  Tom,  Dick  and  Harry  in  the  business,  from  the 
page  boy  to  the  district  manager's  mother-in-law,  will  be 
telling  you  what's  going  to  happen  and  when — but  not  why. 

How  do  these  "happenings"  affect  you?  Basically,  we 
are  all  affected.  It  stands  to  reason  that  anything  of  great 
importance  will  have  some  bearing  on  the  Individual  status 
of  all  responsible  people  employed  In  the  business.  But 
here  Is  a  chance  to  prove  your  loyalty  and  sense  of  respon- 
sibility. If,  perchance,  you  are  employed  by  one  of  the 
companies  now  going  through  the  mill,  this  Is  the  time  for 
you  to  stand  by  that  company  right  to  the  last  ditch. 

Stand  by  In  many  ways.  To  use  all  your  influence  in  see- 
ing that  nothing  detrimental  to  the  best  Interests  of  your 
theatre  In  particular,  and  the  business  In  general,  gets  into 
the  local  papers.  A  chat  with  the  managing  editor  and 
any  other  powers  that  you  stand  in  with  at  the  paper,  will 
be  of  major  Importance.  Don't  weaken  or  break  down  the 
prestige  of  your  theatre  that  you  have  been  building  up 
for  so  long. 

Reassure  the  merchants  who  have  played  ball  with  you 
all  the  time  that  you  are  still  In  the  swim  and  ready  to 
continue  your  friendly  and  cooperative  relations.  Ditto  for 
the  entire  Chamber  of  Commerce.  In  fact,  all  the  way 
along  the  line  It  will  become  your  task  to  offset  conversa- 
tion that  may  hurt  your  business.  This  can  be  done  without 
pushing  yourself  Into  the  foreground  while  so  doing.  Work 
quietly,  efficiently  and  always  In  the  best  Interests  of  your 
employers.  But  use  tact  and  good  sense. 

V    V  V 
THE  AGE  FOR  LEARNING  ! 

RAPIDLY  changing  tactics  In  showbusiness  have  caused 
many  of  the  more  mature  showmen  to  feel  that  they 
could  not  maintain  the  newer  and  faster  pace  being  set. 
.  .  .  Stuff  and  nonsense.  ...  If  you've  got  a  brain  .  .  .  know 
how  to  use  it  .  .  keep  it  from  wearing  out  .  .  .  and  by  all 
means,  keep  it  young,  then  the  rest  of  your  carcass  will 
keep  pace  with  that  brain  and  you'll  have  tne  added  advan- 


tage of  years  of  experience  and  a  settled  head  on  your 
shoulders,  which  is  something  the  average  youngster  of 
today  Is  badly  in  need  of. 

We  won't  attempt  to  mention  names,  but  some  of  the 
most  aggressive  .  .  .  fast-thinking  .  .  .  keen  showmen  we 
have  met  were  the  men  In  their  late  thirties  and  early  for- 
ties .  .  .  and  we  could  recall,  without  extra  effort,  several, 
past  the  half-century  mark  capable  of  teaching  the  home 
office  a  few  good  pointers  on  showmanship  and  show- 
business. 

Age  is  a  funny  thing,  especially  the  tricks  It  plays  on 
one  mentally.  A  young  chap  just  left  our  desk  bitterly 
complaining  that  here  he  was  at  the  age  of  thirty-two  and 
without  a  job  and  little  prospects.  How  would  he  ever  get 
anywhere  at  "his  age"!  There's  a  laugh  for  you.  Thirty-two 
and  talking  like  a  graybeard.  Thirty-two  Is  still  the  youth- 
ful age  so  far  as  we  are  concerned.  Many  a  successful  man 
has  admitted  late  In  his  declining  years  that  he  was  hardly 
himself  before  he  reached  forty. 

It  is  quite  true  that  showbusiness  .  .  .  more  than  any 
other  line,  Is  a  business  of  young  men  .  .  .  but  "young  men" 
need  not  be  taken  to  mean  the  youth  of  nineteen  to  twenty- 
five.  .  .  .  Hell  no.  .  .  .  When  you're  thirty-five  you  are  still 
a  "youth"  .  .  .  but  getting  a  little  mellow  perhaps  with 
age  and  experience  .  .  .  that  mellowness  which  comes  with 
taking  It  on  the  chin  .  .  .  fighting  tough  battles  .  .  .  living 
a  clean  life  .  .  .  and  storing  up  that  wealth  of  experience 
that  Is  worth  so  much  .  .  .  and  Is  so  badly  needed  .  .  . 
when  opportunity  knocks  at  the  door  and  beckons  you  to 
bigger  and  better  things. 

And  just  remember  this  .  .  .  Madame  Opportunity  takes 
her  own  sweet  time  In  arriving  at  your  front  door.  .  .  . 
She  has  learned  the  wisdom  of  age  and  knows  that  few  men 
below  thirty  are  ready  to  tackle  successfully  the  big  jobs 
in  life  .  .  .  while  those  over  forty  will  make  good  to  a  far 
greater  percentage  than  the  younger  men. 

Just  retain  .  .  .  and  develop  further  .  .  .  that  courage  to 
think  for  yourself  ...  to  avoid  snap-judgment  .  ,  .  and 
most  Important  of  all  .  .  .  to  use  that  brain  of  yours  so  as 
to  keep  it  fit  and  young  all  the  time  ...  on  the  theory  that 
If  the  brain  Is  kept  young  the  bocTy  will  match  it  in  energy 
and  vitality.  ...  "CHICK" 


56 

DICK 


MOTION    PICTURE  HERALD 


KIRSCHBAUM'S  LOBBY  LAFFS! 


Come  on  boys.  Tip 
Dick  off  about  those 
laffs  that  are  a  part 
of  your  everyday 
contact  with  the 
cash  customers. 
He'll  illustrate  it 
with  his  usual  hu- 
morous pen  and  ink 
and  credit  you  ac- 
cordingly. 


mew  \soi}\m^> 


VOR  AD  SA75  ^  V 


GLENN  CARROLL  HELD 
BIG  BIRTHDAY  PARTY 
FOR  MICKEY  MOUSERS 

Mickey  Mouse's  Birthday  Week  was  cele- 
brated not  long  ago  by  Glenn  Carroll,  man- 
ager of  the  Midland  Theatre,  Coffeyville, 
Kas.,  with  all  the  fancy  trimmings  that  go 
along  with  such  an  event. 

For  a  cake  (see  photo)  Glenn  dug  up  a 
couple  of  nail  kegs,  covered  them  with 
pasteboard  and  then  added  a  coat  of  real 
cake  icing.  A  special  cutout  of  the  famous 


Mouser,  placed  alongside  the  cake,  is  also 
shown  in  the  accompanying  photo. 

We  have  another  snap-shot  of  Glenn's  at 
hand  which  shows  the  ghost-like  bally  he 
used  on  "Doctor  X,"  but  it's  too  faint  for 
reproduction.  Suffice  then,  to  state  that 
the  man  was  masked  and  wrapped  in  what 
looks  like  a  long  white  sheet.  He  carried 
a  sign  reading,  "Fox-Midland — Mon.-Tues. 
— The  Mysterious  Doctor  X." 


A  few  weeks  ago  Carroll  staged  a  food, 
clothing  and  toy  benefit  show,  turning  all 
articles  tendered  in  lieu  of  admission  over 
to  the  County  Food  Commission  for  dis- 
tribution to  the  needy.  Much  good  work 
along  these  lines  has  been  accomplished  by 
many  Club  members  and  we're  glad  to 
credit  Glenn  with  his  share.  We'll  be  tell- 
ing you  more  about  his  work  in  future 
issues. 


LETTER  TO  EDITOR 
FROM  DAN  BURGUM 
GOOD  FOR  A  STORY 

Front  page  tear  sheets  of  a  Greenville, 
Miss.,  newspaper  at  hand  bear  evidence 
that  Dan  Burgum,  manager  of  the  Para- 
mount Theatre  there,  has  the  knack  of 
grabbing  free  space  in  that  much  sought 
after  section  of  a  paper. 

One  story  carried  a  reprint  of  a  letter 
Burgum  sent  the  editor  concerning  the 
visit  of  an  out-of-town  band,  in  which  he 
complimented  the  organization  on  the  fine 
showing  it  made  and  suggested  that  the 
Paramount  theatre  stood  ready  to  sponsor 
a  movement  to  raise  funds  for  a  local  band. 

On  the  front  page  of  another  issue  a 
story  called  readers'  attention  to  names  of 
local  citizens  among  that  day's  ads,  which 
would  entitle  them  to  guest  tickets  at  the 
Paramount. 

Good  work,  Dan,  and  we're  glad  to  see 
your  name  back  again  among  Club  items. 
Let's  hear  more  from  you. 


Cheerful  News;  Oh,  Yeah! 

It  is  reported  all  Fox-West  Coast  em- 
ployees in  the  San  Francisco  district  have 
taken  another  five  per  cent  cut,  making  it 
thirty  per  cent  all  told. 


February    4,  1933 

COLUMNS  OF  SPACE 
OBTAINED  BY  LABY 
ON  TWO  CAMPAIGNS 

Several  hundred  additional  inches  of  free 
space  found  its  way  into  the  pages  of  the 
scrap  book  of  George  Laby,  manager  of  the 
Paramount  Theatre,  Boston,  as  the  result 
of  a  "Can  jNIatinee"  and  a  publicity  gag  on 
"Fugitive." 

But  a  small  portion  of  the  pile  of  1,000 
cans  of  food  collected  for  benefit  of  the  un- 
employed is  shown  in  the  accompanying 
photo,  in  which  you  may  also  get  a  glimpse 
of  George  himself  and  his  house  manager, 
Philip  DePetro,  in  the  act  of  transferring 
ownership  of  the  various  articles  to  officers 
of  the  Salvation  Army.  Over  one  thousand 
kiddies  attended  the  special  Saturday  morn- 
ing program  arranged  for  the  benefit  and 
brought  as  many  cans  of  food  along.  How- 
ever, cocoanuts,  fruits  and  even  doughnuts 
were  received  at  the  gate  in  lieu  of  cash 
admissions.  Columns  of  publicity  daily  tes- 
tified to  the  complete  success  of  the  show 
from  that  angle. 

Laby's  advance  campaign  on  "Fugitive" 
was  efifective  to  the  point  of  holding  over 
the  film  for  a  second  week's  showing.  Lack- 
ing complete  details  at  this  writing,  we'll 
merely  mention  one  stunt  he  used  to  excel- 
lent results. 

Whether  a  press  book  gag  or  not,  he  con- 
trived to  have  published  and  reproduced  in 
a  Boston  paper  a  story  and  facsimile  letter 
from  the  Fugitive  himself,  allegedly  at  that 
time  in  Boston.  The  Fugitive  was  sup- 
posed to  have  attended  the  Paramount  and 
witnessed  the  screen  version  of  his  own 
story  and  the  letter  expressed  to  the  Para- 
mount's  manager  his  appreciation  of  the 
picture,  etc.  Authentic  or  not,  the  gag  was 
a  corker  and  created  considerable  of  a  fu- 
rore in  Boston. 


We're  mighty  glad  to  hear  again  con- 
cerning Laby's  activities  and  to  record  that 
he  grabbed  ofif  a  lot  more  free  space  from 
reputedly  hard-boiled  Boston  managing  edi- 
tors. More  power  to  George  and  his  crew ! 


ZIGMOND  FEEDS  EARLY 
BIRDS  ATTENDING  HIS 
SPECIAL  FREE  SHOW! 

Jerry  Zigmond,  manager  of  the  Denver 
Theatre,  Denver,  recently  served  breakfast 
and  a  free  showing  of  "No  Man  Of  Her 
Own"  to  1,000  early-to-rise  employed 
women  as  an  effective  publicity  stunt  for 
that  picture.  He  figured  on  playing  host  to 
about  600,  so  prepared  for  700  but  they 
started  forming  in  line  at  5  A.  M.  and 
night-owl  restaurants  in  the  neighborhood 
had  to  be  called  upon  to  provide  extra 
rations  for  the  hungry  horde.  The  house- 
cleaning  staff  would  like  to  have  this  happen 
every  morning — oh,  yeah  ! 


Man  Ago/nst 
Microbe 


^53 


That  the  motion  picture  theatres  of  Amer- 
ica can  join  and  share  in  the  beneficent 
and  continuously  successful  crusade  of 
science  to  lengthen  the  span  of  human 
life  and  to  alleviate,  reduce  and  eliminate 
the  great  preventable  losses  and  suffer- 
ings of  disease,  the  Metropolitan  Life  In- 
surance Company  has  made  this  one  reel 
picture  of  the  story  of  "Man  Against 
Microbe." 

The  picture  contains  no  advertising  and  no 
propaganda  save  that  in  the  great  broad 
cause  of  human  life  and  health.  It  is  not 
an  argument  for  insurance  or  anything  else 
but  health.  It  affords  the  theatre  an  op- 
portunity to  declare  itself  a  part  of  its 
community  and  community  service,  offer- 
ing possibilities  of  whole-hearted  coopera- 
tion from  civic  organizations  and  officials 
concerned  with  public  health. 

Available  to  theatres  without  cost.  Write 
or  wire  that  you  want  to  play  it  and  give 
three  tentative  play  dates. 


WELFARE  DIVISION 


AAETROPOLITAN     LIFE     INSURANCE  COMPANY 


ONE    MADISON    AVENUE,    NEW   YORK,  N.Y. 


58 


MOTION    PICTURE  HERALD 


WE    OFTEN    WONDER!    By  lou  Sylvester 


— yes;  and  now  they 
have  thought  up 
several  other  brand 
new  worries  in  the 
shape  of  baffle- 
board  games,  etc. 
Maybe  we're  run- 
ning side-shows  now 
anyway. 


IS  THIS  ONE  OF  HIS  MANY  WORRIES 


SOME  NOTES  ON  WHAT 
ROBERT  ANTHONY  IS 
DOING  TO  BOOST  B.O. 

A  brief  resume  of  what  is  being  done  by 
Robert  Anthony,  manager  of  the  Temple 
Theatre,  Cortland,  N.  Y.,  to  stimulate  busi- 
ness these  days,  will  undoubtedly  be  of  in- 
terest to  fellow  Club  members  who  operate 
on  a  tri-weekly  change  policy. 

Every  Tuesday  night  is  known  as  "Coun- 
try Store,"  during  which  baskets  of  food 
and  armsful  of  baked  goods  (promoted)  are 
given  away  in  the  usual  "Country  Store" 
fashion.  On  a  three,  two  and  two-change 
basis,  Tuesday  is  the  third  day  of  the  pic- 
ture; hence  the  "pick-me-up"  to  see  it 
through. 

On  Thursday  night's  he's  using  the  old, 
familiar  "Family  Night,"  on  which  an  en- 
tire family  is  admitted  on  two  adult  tickets. 


(Since  they're  not  raising  those  old-fash- 
ioned families  any  more,  this  gag  is  not  as 
dangerous  as  it  appears.)  The  purchaser 
must  be  the  head  of  the  family,  thus  en- 
titling their  children  or  what  have  they  to 
free  admission. 

Every  Friday  matinee  between  opening 
and  6  P.  M.  any  child  may  gain  admission 
by  presenting  especially  prepared  coupons 
and  five  cents.  The  coupons  are  distributed 
in  schools  by  newsboys,  with  permission  and 
even  cooperation  of  the  teachers. 

The  three  stunts  listed  above,  Anthony 
advises,  have  become  more  or  less  stand- 


ardized, despite  the  fact  that  it  was  tough 
plugging  for  the  first  three  weeks.  How- 
ever, interest  gradually  developed  until  their 
worth  as  regular  features  became  apparent. 

To  get  a  serial  started  a  short  time  ago 
he  held  a  free  morning  show  for  the  kid- 
dies, during  which  the  first  chapter  of  the 
serial  and  a  cartoon  were  shown  and  the 
regular  five-cent  tickets  given  out.  A  short, 
personal  address  was  made  to  the  youngsters 
between  the  two  shorts,  announcing  the 
afternoon  show  and  advising  them  to  get 
their  five-cent  tickets  on  the  way  out.  The 
morning  show  was  crowded,  but  played  no- 
where near  the  gate  that  greeted  the 
afternoon  performance,  despite  inclement 
weather. 

Giveaways  Helped! 

While  still  on  the  subject  of  kiddie  shows, 
we  may  add  that  a  few  give-aways  were 
arranged  for  the  youngsters  over  the  holi- 
day season,  generally  selecting  the  second 
or  third  days  of  the  picture.  Gifts  usually 
consisted  of  three  sets  of  skiis,  scooters  or 
sleighs,  all  secured  gratis  from  local  mer- 
chants by  giving  them  credit  in  display  copy. 

Another  holiday  activity  consisted  of  hold- 
ing food  matinees  at  both  Temple  and  State, 
to  which  children  were  admitted  free  for  do- 
nation of  some  article  of  non-perishable 
food.  All  articles  were  given  to  the  local 
welfare  committee  to  make  up  Xmas  bas- 
kets for  the  needy.  The  accompanying  photo 
shows  a  portion  of  the  food  collected  at  one 
of  the  shows. 

Keeping  tax  on  pictures  which  have  any 
Latin  slant,  Anthony  makes  a  bid  for  Italian 
patronage  by  sending  out  a  special  flyer 
printed  in  the  native  language.  We  have 
one  at  hand  that  was  widely  distributed  by 
newsboys  on  Leo  Carillo  in  "Deception."  He 
also  gets  out-of-town  coverage  gratis  in  a 
newspaper  which  has  a  large  circulation. 

It's  plain  that  Anthony  has  been  using 
a  variety  of  stunts  to  keep  in  the  running 
and  we're  sure  his  recipes  for  boosting  the 
box  office  will  be  of  interest  to  many  other 
members  of  this  Club.  We'll  be  on  watch 
for  more  of  his  show-selling  tips  and,  in 
the  meantime,  wish  him  continued  success 
during  the  New  Year  and  for  many  more 
to  come. 


February    4,  1933 

CIVIC  LEADERS  PAID 
TRIBUTE  TO  TOM  KANE 
WITH  A  FULL  PAGE  AD 

Men  prominent  in  Redwood  City  and  San 
Mateo  County,  Calif.,  recently  paid  high 
tribute  to  the  popularity  of  Tom  Kane  as 
manager  of  the  Sequoia  Theatre  and  a  re- 
spected citizen  by  taking  a  full  page  of 
space  in  the  local  newspaper  on  occasion  of 
the  Sequoia's  Fourth  Anniversary. 

Included  among  the  names  printed  in  the 
accompanying  reproduction  of  the  ad  are 
newspaper  executives ;  the  Chief  of  Police ; 
the  manager  of  a  large  department  store; 
County  Assessor ;  Sheriff ;  the  Mayor  of 
Redwood  City;  City  Councilmen;  a  Con- 
gressman-elect and  the  head  of  the  local 
Chamber  of  Commerce. 

Theatre  managers  from  surrounding  ter- 
ritory who  also  subscribed  to  the  move  in- 
cluded Harry  G.  Seipel,  manager  of  the 
Peninsula  Theatre,  Burlingame;  Edward 
W.  Hussong,  manager  of  the  San  Mateo 
Theatre,  San  Mateo;  George  Teckemeyer, 
manager  of  the  Varsity  Theatre,  Palo  Alto, 
and  Harry  E.  Browne,  manager  of  the 
Stanford  Theatre,  Palo  Alto.  Most  of  these 
names  will  be  familiar  to  readers  of  this 
department. 

The  message  the  page  placed  before  the 
public  eye  referred  to  the  Sequoia  as  one 
of  the  outstanding  business  institutions  of 
the  city  and  gave  full  credit  to  Tom  Kane 
for  directing  its  successful  career.  This 
same  subject  was  further  taken  up  in  one 
of  the  main  articles  in  the  editorial  col- 
umns, headed  "4th  Birthday  Comes  to  the 
Sequoia  Theatre." 

"Those  familiar  with  the  work  Kane  has 
been  doing  at  Redwood  City  will  not  be  at 


Congratulations 

and  hest  wishes  for  continued 

SUCCESS 
TOM  KANE 

on  the 

Fourth  Annivers£ury 

of  the 

SEQUOIA  THEATRE 


Hin,  thnw  and  Out 

Edward  L  McAiJilla 
JLCP~«»C» 
D—P-Ry 

UufctRTM 


riifBiigi  cu 

U»CIi* 


.TrT__.  "^CaoDlx- 

0»T*  Twkniir.  Her. 


R-4-«d  CkT  Kiwuil  a* 


all  surprised  at  this  fine  testimonial  given 
him  by  men  prominent  in  his  community, 
nor  are  we,  who  have  had  the  pleasure  of 
recording  his  activities  from  time  to  time. 
From  past  observations  we  would  state: 
show  us  a  theatre  man  well  thought  of 
by  the  business  men  in  his  town  and  we'll 
show  you  a  successful  showman. 


Reported  With  Publix 

Y.  F.  Freeman,  for  the  past  20  years 
one  of  the  chief  executives  of  the  S.  A. 
Lynch  Enterprises  in  the  South,  is  reported 
slated  for  an  important  post  with  Publix. 
He  recently  arrived  in  New  York  City 
from  Atlanta,  where  he  has  been  handling 
the  real  estate  end  since  Lynch  turned  his 
theatre  holdings  over  to  Publix  in  '23. 


February    4,  1933 


CONTINUING  where  we  left  off  last 
week  about  Pete  Wood;  it  is  nothing 
new  to  listen  to  Pete  stage  an  argu- 
ment on  behalf  of  his  many  independent 
members.  Optimism,  we  regret  to  state,  is 
not  the  present  keynote  of  the  independent 
theatre  owner.  He  is  much  too  occupied 
trying  to  get  by  this  season  without  taking 
time  out  to  make  cheerful  predictions  that 
he  probably  wouldn't  believe  himself.  But 
he's  fighting  a  game  battle  and  we'd  like  to 
see  him  get  through. 

Stage  Shows  Again? 

Much  talk  is  being  circulated  regarding 
the  return  of  stage  shows  and  in  this  par- 
ticular city  we  heard  some  supposedly  defi- 
nite rumors  that  Loew's  intend  to  try  it 
again.  Throughout  this  territory  they  are 
doing  a  lot  of  talking  about  it  and  many 
are  inclined  to  feel  that  the  time  is  again 
ripe.  We  consider  ourself  as  strong  a  cham- 
pion for  the  cause  of  vaudeville  as  any  of 
the  men  we  met,  yet,  we  honestly  feel  that 
the  time  is  NOT  ripe  for  the  return  of 
vodvil  at  this  stage  of  the  game.  Our  chief 
reason  being  the  tremendous  overhead  due 
to  the  increased  cost  of  such  additions  to 
the  regular  shows. 

The  biggest  obstacle  to  stage  shows  is 
the  union  situation.  But  those  unions  must 
get  wise  to  themselves  and  realize  that  they 
are  slowly  but  surely  killing  the  goose  that 
has  been  laying  some  nice  golden  eggs.  Ex- 
orbitant demands  in  the  way  of  crew  and 
salaries  will  do  more,  and  IS  doing  more, 
to  choke  ofi  the  return  of  stage  shows  than 
any  other  single  factor.  If  the  union  won't 
play  ball,  how  on  earth  do  they  expect  to 
keep  their  men  at  work?  It  would  seem  like 
common  ordinary  good  horse  sense  for  them 
to  take  notice  of  present-day  conditions  and 
face  what  every  other  trade  has  and  is  fac- 
ing ;  lower  wages  and  sensible  considera- 
tion for  the  problems  of  the  theatre  owners 
who  are  trying  to  carry  on  in  the  face  of 
almost  insurmountable  difficulties. 

It  would  take  no  prophet  to  predict  that 
the  unions  in  taking  a  complete  arbitrary 
stand  are  merely  rushing  into — disaster.  In 
those  spots  where  the  theatre  owner  has 
taken  the  bull  by  the  horns  and  asserted  his 
right  to  try  and  stay  in  business,  the  unions 
have  found  themselves  licked.  They  should 
not  tempt  fate  and  risk  the  complete  loss 
of  what  they  have  been  working  for  for  so 
many  years.  Meeting  conditions  and  arriv- 
ing at  fair  decisions  in  the  way  of  getting 
stage  shows  back  into  theatres  will  again 
put  thousands  of  union  men  to  work  and 
help  showbusiness  to  bring  the  customers 
back  to  the  box  offices. 

AKRON! 

Here  we  are  in  what  was  once  one  of  the 
swellest  show-towns  of  the  state.  And  look 
at  it  now  !  Lots  of  theatres,  run  as  good  as 
theatres  can  be  run ;  showmen  who  are 
working  their  fingers  to  the  bone  to  bring 
'em  in,  but — they  just  won't  be  enticed. 
Reason?  Well,  there  IS  a  depression.  Tech- 
nocracy— notwithstanding  other  names  for 


ROUND    TABLE  CLUB 


Showmen  in  This  Territory 
Are  Exerting  Uniisnal  Effort 
To  Make  Theatres  Profitable 

it — and  about  the  most  important  of  all  is 
that  Goodyear  plant  operating  so  far  below 
normal  that  you  have  to  take  an  elevator 
to  get  down  to  it. 

But,  the  Akron  showmen  keep  right  on 
plugging  away  for  dear  life  and  it  need 
never  be  said  that  they  did  not  try  their 
utmost  to  make  the  town  a  profitable  affair 
for  their  respective  houses. 

First  to  be  visited  even  before  a  much- 
needed  dinner  was  Al  Beckerich  of  the 
RKO  house.  Surrounded  by  handicaps  that 
would  make  any  one  give  up  the  ghost,  Al 
carries  on  and  does  everything  humanly 
possible  with  the  material  he  has  to  work 
with.  In  view  of  the  number  of  circuits  and 
others  represented  in  this  city,  product  is 
none  too  plentiful  and  at  the  RKO  houses 
it  assumes  alarming  proportions. 

Looking  the  Town  Over 

Over  at  Loew's  we  managed  to  shake 
hands  and  spend  a  few  minutes  with  Ernest 
Austgen.  Nice  house  Ernie  is  handling  and, 
like  the  rest  of  the  boys,  he's  doing  his  best 
to  keep  out  of  the  red.  Then  we  went  over 
to  see  Dick  Wright  and  it  was  indeed  a 
pleasure  to  shake  hands  and  chat  with  this 
quiet,  efficient,  go-getting  showman.  Sort 
of  reminded  us  of  that  Pittsburgh  shin-dig 
that  "Ace"  Berry  had  us  out  to  in  the  not- 
too-distant  past  when  all  those  peppy  War- 
ner Boys  from  the  wide-spread  territory 
journeyed  into  the  division  office  town.  Dick 
is  still  plying  his  trade  of  pulling  the  cus- 
tomers into  his  theatre  and  from  conver- 
sation with  other  showmen  in  Akron  we 
gathered  that  he  was  succeeding  to  a  cer- 
tain extent. 

Frank  King  of  the  Colonial,  a  Fieber  and 
Shea  house,  was  a  distinct  surprise;  the  last 
time  we  set  eyes  on  him  was  at  Club  head- 
quarters in  New  York.  However,  he's  here 
now  and  plugging  for  all  he's  worth.  Frank 
has  no  cinch  on  his  hands,  from  what  we 
could  see  in  the  brief  time  we  spent  there, 
but  he  has  one  advantage ;  even  if  he  plays 
to  fewer  people  than  some  of  the  other 
houses,  it  always  looks  crowded  at  the  Colo- 
nial. 

In  passing  one  might  observe  that  the 
three  circuit  houses  in  Akron  had  to  take 
a  tough  dose  of  union  trouble  medicine 
when  according  to  rumor,  some  mysteri- 
ous (?)  hoodlums  deposited  a  nice,  big, 
juicy  dose  of  stink  fluid  on  New  Year's 
Eve  that  refuses  to  be  talked  down  at  this 


If  a  man's  home  life  has  any  influence  on 
his  business  tactics  then  some  of  the  credit 
for  Nat  Holt's  friendly  and  sympathetic 
relations  with  his  men  is  due  to  Mrs.  Holt. 
They  have  two  swell  kiddies  and  a  home 
out  in  the  country  far  from  the  noise  and 
excitement  of  the  downtown  city  streets. 
Nat  loves  his  home  life  and  takes  every 
opportunity  afforded  the  busy  theatre  ex- 
ecutive of  today  to  spend  as  much  time 
with  his  family  as  is  possible. 


59 

FRONT! 


late  date.  So  much  so,  that  we  understand 
new  carpets  will  have  to  be  installed.  All 
of  which  is  so  helpful  to  box  office  receipts. 

We  were  given  an  interesting  slant  in 
several  of  the  towns  visited  on  their  atti- 
tude towards  the  exploitation  material  be- 
ing sent  out  by  home  offices  of  the  pro- 
ducers. One  accommodating  chap  under- 
took to  read  through  one  of  the  most  assi- 
nine  flock  of  merchandising  suggestions  that 
we  have  ever  heard  and  when  you  sum  up 
the  majority  of  these  "broadsides,"  you  won- 
der who  could  possibly  think  up  such  tripe 
and  get  paid  for  it.  Some  day  the  pro- 
ducers of  this  type  of  material  will  finally 
come  to  the  realization  that  one  good,  sensi- 
ble suggestion  that  has  a  chance  of  being 
used  is  worth  more  than  a  ream  of  mimeo- 
graphed baloney  that  has  reached  that  ex- 
alted stage  where  it  is  consigned  without 
much  ceremony  to  the  waste  paper  basket. 

— And  Pictures,  Too! 

Looking  back,  at  this  point  of  the  trip, 
brings  to  mind  a  certain  reaction  as  applied 
to  many  of  the  independents  who  are  finding 
the  sleighing  rather  tough.  They  have  gone 
the  circuits  one  better  when  it  comes  to 
digging  up  additional  avenues  for  revenue 
and  while  the  larger  houses  no  longer  con- 
sider it  beneath  their  dignity  to  favor  candy 
machines,  the  independents  are  going  in  for 
the  extra  coin  - via  many  other  ways. 

It  would  not  be  too  far-fetched  to  adver- 
tise some  of  the  smaller  houses  as  follows : 
Cigars,  Cigarettes,  Candies,  Coin  Machines, 
Baffle  Games,  Pop  Corn — and  talking  pic- 
tures." 

But,  more  power  to  them.  Every  means 
of  revenue  is  essential  for  those  who  are 
trying  to  stay  in  business,  and  if  these  means 
will  help,  then  they  should  go  to  it.  Even 
screen  advertising  is  a  welcome  form  of 
money  these  days  and  many's  the  larger 
house  that  is  using  the  screen  to  help  bal- 
ance that  weekly  statement. 

W'e  must  not  lose  sight  of  the  fact  that 
while  most  of  the  circuit  houses  are  oper- 
ated under  leases  a  great  majority  of  the 
independents  own  their  own  properties, 
which  in  these  days  means  additional  worry 
and  trouble.  Meeting  interest  and  mort- 
gage payments,  taxes,  water  charges  and 
all  those  assorted  insurance  premiums  is  no 
laughing  matter.  But  they  are  a  most  opti- 
mistic crowd  and  feel  that  if  they  can  strug- 
gle through  this  season  their  worst  worries 
are  over.  To  which  we  add  a  fervent 
"Amen."  (So  say  several  thousand  more 
of  us,  too.) 

YOUNGSTOWN! 

Taking  leave  of  Nat  Holt  in  Akron  so 
that  he  could  double  back  to  Cincinnati 
and  also  get  up  to  Fort  Wayne,  we  altered 
our  plans  so  as  to  include  Youngstown  be- 
fore going  into  Cleveland.  Since,  at  the 
best,  it  must  be  a  quick  visit  we  were  quite 
content  to  just  spend  a  short  time  with 
each  of  the  boys. 

First  on  our  list  was  "Sig"  Solomon. 

{Continued  on  folloii/ing  page) 


ON   THE  OHIO 


60 


MOTION    PICTURE  HERALD 


February    4,  1933 


OHIO  PERSONALITIES! 


{Continued  from  preceding  page) 
"Sig"  has  been  a  loyal  Round  Tabler  for 
many  years  and  has  always  been  an  enthu- 
siastic contributor.  From  him  we  gleaned  a 
pretty  good  picture  of  the  town  and  its  head- 
aches. Solomon  is  the  chap  who  was  sent 
out  here  by  Publix  for  two  or  three  weeks 
and  is  now  in  his  third  year.  Which  makes 
spending  three  months  in  Philadelphia  one 
night,  a  tame  pun.  But  he's  right  on  the 
job  and  from  indications — as  well  as  prod- 
uct— seems  to  be  doing  the  lion's  share  of 
business.  Youngstown,  like  many  other 
Ohio  cities,  has  been  pretty  hard  hit  and 
the  theatres  are  feeling  it  just  the  same  as 
all  others. 

We  rather  liked  the  "See  It  From  the 
Beginning"  slugs  that  Sig,  as  well  as  sev- 
eral other  Ohio  managers,  is  using  to  en- 
courage the  patrons  to  get  to  the  theatre 
before  the  start  of  the  feature.  It's  a  good 
idea  for  the  patrons  and  certainly  for  the 
theatre  since  it  affords  them  the  opportunity 
of  getting  a  better  break  and  turnover.  Solo- 
mon has  made  mats  of  these  reverse  slugs 
and  they  can  be  used  in  all  sorts  of  news- 
paper ads.  Maybe  if  you  want  one  or  two 
of  these  mats  you  could  prevail  upon  Sig 
to  send  them  to  you.  Try  him;  a  little  note 
may  turn  the  trick  for  you. 

Many  Good  Showmen  Here! 

Was  glad  of  the  opportunity  to  meet 
"Dinty"  Moore  over  at  the  Warner  Thea- 
tre. "Dinty"  was  well  represented  on  our 
Club  pages  not  so  long  ago  in  connection 
with  his  specialized  form  of  intimate  ad- 
vertising. Many  who  read  the  lowdown 
on  his  "Dinty  Sez"  series  thought  well 
enough  of  it  to  try  it  out  themselves.  That's 
sufficient  recommendation  for  any  one's 
idea.  Moore  is  only  stopping  off  here  on  a 
temporary  assignment,  so  we'll  be  looking 
for  word  of  his  permanent  address  soon. 

Jack  Elliot  has  taken  over  the  former 
RKO  Palace  and  dropped  the  RKO  from  the 
signs.  ...  A  tough  battle  Jack  has  on  his 
hands,  but  he  knows  showbusiness  and  he 
certainly  knows  Youngstown,  so  if  there's 
a  chance,  you'll  be  hearing  of  his  putting 
that  house  over  in  a  big  way.  .  .  .  He's  still 
plugging  the  only  real  vaudeville  in  the 
town  and  giving  it  a  swell  break.  .  .  .  They 
ought  to  support  it.  .  .  .  We  promised  Jack 
that  we  would  try  to  look  in  on  his  son 
Wallace  when  we  reached  Cleveland,  but  we 
must  tell  him  now  that  we  did  not  make 
it.  .  .  .  Next  time,  though,  we  won't  miss 
the  chance. 

Joe  Shagrin  is  operating  the  Park  for 
Feiber  and  Shea.  We  met  his  brother  out 
on  the  Coast  two  years  ago  and  lost  sight 
of  him  since.  But  we'll  locate  him  yet.  Al 
Cooper  is  running  the  Hipp.,  and  they  tell 
me  that  he's  the  same  guy  who  came  to  New 
York  and  started  the  big  N.  Y.  Hipp,  a 
rolling  to  some  profitable  business,  so  maybe 
there  is  something  in  that  name,  "Hipp." 

S.  D.  Weinberg  is  running  the  10c  Dome 
and  doing  a  fairly  good  business  with  his 
bargain  bills.  Jimmy  Murray  is  running 
John  Harris'  Strand  and  those  who  recall 
Harris  from  some  years  back  may  also  re- 
call that  this  was  his  first  house.  If  I'm 
wrong,  blame  Sig  Solomon. 

CLEVELAND! 

Completing  one  of  the  quickest  stops  we 
made  on  the  entire  trip,  we  pulled  out  of 


The  Warner  Bonus  Plan  for  theatre  man- 
agers is  about  the  nearest  approach  to  the 
pUn  we  advanced  a  few  weeks  ago  as  a 
solution  to  the  low  salaries  of  today  and 
to  encourage  the  men  in  ttie  various  houses 
to  extra  creative  effort.  The  cash  bonus 
is  always  an  inducement  and  by  dividing 
the  territory  and  quotas  fairly  all  man- 
agers stand  an  equal  chance  of  getting 
some  of  the  bonus  money. 

In  view  of  the  fact  that  most  of  the  cir- 
cuits, more  than  independents,  have  cut 
salaries  down  to  the  bone,  it  would  be  a 
logical  move  for  them  to  institute  a  bonus 
plan  whereby  the  manager  gets  a  reason- 
able percentage  on  that  part  of  the  gross 
above  the  average  receipts  of  the  theatre, 
or,  above  the  actual  overhead  of  the  house. 
Something  of  this  sort  will  eventually  have 
to  happen  unless  theatre  owners  go  back 
to  paying  salaries  in  keeping  with  the  work 
and  responsibilities  of  running  a  theatre. 


Youngstown  late  in  the  afternoon  and 
reached  Cleveland  about  dinner  time.  Rather 
late  and  tired,  so  we  merely  drifted  from 
house  to  house  looking  over  the  business, 
and  after  this  sketchy  inspection  we  came 
to  the  conclusion  that  an  important  question 
was  before  the  world :  "Why  Was  Cleve- 
land?" 

They  ought  to  offer  some  prizes  for  the 
best  answers.  Here  is  one  of  those  over- 
seated  and  over-invested  cities  if  there  ever 
was  one.  They  do  the  bulk  of  their  business 
during  the  afternoon  and  the  deadline  seems 
to  be  around  four  o'clock.  After  that  hour 
downtown  becomes  almost  deserted.  Night 
business  is  'way  off  and  far  below  what  it 
should  be  for  a  city  of  this  size.  As  near 
as  we  could  judge  this  condition  is  caused 
by  two  important  factors.  First:  the  resi- 
dential sections  are  too  far  removed  from 
easy  accessibility  to  the  downtown  houses, 
and  second:  they  have  too  many  outlying 
,  houses  throughout  the  entire  city  and 
suburbs. 

In  our  opinion,  it  is  going  to  be  a  long 
time  before  the  big  theatres  in  Cleveland 
cease  to  be  one  great  big  headache  to  those 
operating  them.  Even  the  legitimate  house, 
running  one  of  the  year's  greatest  box  office 
successes  (in  every  other  spot)  was  playing 
to  a  corporal's  guard  down  in  the  orchestra 
when  we  stuck  our  head  in  the  door. 

The  Warner  Crowd! 

Early  the  next  morning  we  phoned  Sid 
Dannenberg  and  from  the  enthusiastic  wel- 
come in  his  voice  we  decided  to  make  the 
Warner  office  our  first  stop.  We  did.  But 
we  walked  into  one  of  those  rare  (?)  con- 
ferences that  happen  no  less  than  sixty-eight 
times  a  day,  but  this  one  was  on  the  level 
and  as  a  result  of  it  they  expected  "20,000 
Years  in  Sing  Sing"  to  pack  'em  in  when 
it  reached  every  spot  in  the  territory. 

"Hank"  Harold  ran  out  of  the  meeting 
long  enough  to  say  hello  and  finally  the 
whole  shin-dig  broke  up  and  we  sat  'round 
the  table  with  Nat  Wolf,  divisional  man- 
ager (and  this  is  a  man's  sized  territory), 
also  Frank  Phelps,  his  assistant.  Nat  Wolf 
is  one  of  those  level  headed  showmen  who 
has  sense  enough  to  face  the  truth  and  can 
see  no  logical  reason  for  beating  around  the 
bush  when  he  has  a  problem  to  tackle.  His 
knowledge  of  the  difficulties  to  be  overcome 
can  only  leave  one  feeling  that  if  those  diffi- 


culties will  ever  be  overcome,  Nat  will  ac- 
complish the  feat. 

It  was  most  interesting  to  get  his  slant 
on  the  price  cutting  going  on  in  so  many 
spots  throughout  this  part  of  the  country 
and  it  will  be  worth  while  to  know  that 
price  cutting  has  been  found  to  be  bad  just 
as  often  as  it  is  claimed  to  be  good.  The 
proof  of  the  pudding  is  in  the  eating,  and 
so  far  as  price  cutting  is  concerned  Wolf 
has  tried  it  and  found  that  it  was  not  al- 
ways the  best  way  out  of  a  bad  situation. 
This  slant  was  important  to  us  because  we 
had  been  hearing  just  the  contrary  in  many 
of  the  other  Ohio  towns.  Adjusting  the 
prices  of  theatre  tickets  to  conform  slightly 
to  present  day  economic  conditions  seems 
a  sensible  procedure,  but  when  that  price 
changing  reacts  directly  against  the  receipts 
of  the  theatre  then  it's  time  to  think  three 
or  four  times  before  plunging  into  such  a 
drastic  measure. 

Do  not  lose  sight  of  the  fact  that  while  it 
is  a  comparatively  simple  thing  to  cut  prices, 
the  raising  of  them  is  a  mighty  ticklish 
proposition.  So  if  you  are  contemplating 
such  a  move  we  can  only  beg  of  you  that  you 
analyze  the  possibilities  and  reactions  good 
and  bad,  that  can  come  of  such  a  cut  and 
then  think  it  over  once  more  before  making 
a  move.  BUT,  once  you  have  decided  that  a 
cut  is  a  good  idea,  back  it  up  with  some- 
thing resembling  a  wide-spread  campaign 
and  shout  it  from  the  housetops. 

Lamm  Wins  a  Prize! 

While  at  the  Warner  office  we  also  killed 
another  bird  with  the  same  stone,  so  to 
speak,  when  out  floated  (?)  Julius  Lamm, 
who  runs  their  Uptown  Theatre  and  despite 
conditions  he  turned  in  one  of  the  year's 
best  campaigns  recently  and  walked  off  with 
a  nice,  fat  bonus.  That's  something  to  crow 
about  these  days,  and  of  course  the  prize 
money  was  of  minor  importance.  (Sez 
who?)  Julius  is  hard  at  work  on  future 
plans  and  can  see  no  reason  why  he  can't 
cop  one  more  prize  check  now  being  offered. 
If  good  showmanship  will  do  it,  he'll  come 
through. 

Getting  back  to  Dannenberg,  we  can't 
pass  up  the  opportunity  of  expressing  our- 
selves on  the  impression  he  made.  Here  is 
certainly  a  keen  and  wide-awake  showman 
with  a  wealth  of  publicity  and  advertising 
experience  behind  him  and  ability  galore, 
It's  no  small  task  looking  after  the  wants 
of  a  division  as  large  as  this  one  and 
spread  over  so  much  territory.  To  do  so 
means  keeping  in  close  touch  with  every 
house  regardless  of  location  and  knowing 
what  it  is  that  will  do  the  particular  house 
the  most  good.  He  stands  by  at  all  times 
to  give  the  boys  a  helping  hand  and  lend 
that  oft-needed  push  to  get  a  good  campaign 
over  to  better  than  average  results  at  the 
b.  o. 

Sell  the  Picture  First! 

One  interesting  fact  was  revealed  by  our 
visit  to  this  office;  they  have  relegated  most 
of  the  so-called  crazy  exploitation  and  gag 
stunts  to  the  ash  heap  for  the  time  being 
and  are  concentrating  on  selling  the  picture 
alone.  By  this  we  mean  that  instead  of  try- 
ing to  help  the  picture  out  with  some  ex- 
ploitation gag  or  merchant  tieup,  they  are 
putting  all  their  efforts  back  of  the  particu- 


February    4,  1933 


ROUND    TABLE  CLUB 


61 


OHIO  PERSONALITIES! 


lar  picture  and  depending  on  tRe  improved 
quality  of  the  product  to  bring  about  the 
desired  results.  This  is  most  interesting 
after  the  past  few  years  when  it  seemed 
that  every  theatre  in  the  land  was  trying 
to  outdo  each  other  in  giveaways  and  tie- 
ups  that  had  no  direct  bearing  on  the  pic- 
ture. As  a  result  it  would  seem  that  the 
public  grew  accustomed  to  looking  for  the 
giveaway  and  yet  never  seemed  to  respond 
the  way  they  should  as  a  result  of  the  tie- 
up  being  engineered. 

Now  it's  back  to  "Sell  the  Picture"  and 
we  rather  like  the  new  trend,  or  rather,  we 
should  call  it  back  to  the  old  trend.  Mer- 
chandising, in  our  opinion,  ought  to  be 
confined  to  the  picture  being  sold  and  any- 
thing tied  to  the  campaign  ought  to  have 
some  bearing  or  connection  with  the  picture 
so  that  the  public  never  loses  sight  of  that 
title  or  cast  at  any  time.  This  would  natur- 
ally create  much  more  interest  in  the  pic- 
pure  than  heretofore  and  gets  away  from 
the  business  of  giveaways  when  all  the  time 
we  are  in  the  picture  business. 

Loew  and  RKO! 

On  the  Loew  sector  we  find  that  H.  M. 
Addison  is  in  charge  of  the  city  houses, 
with  M.  A.  Malaney  looking  after  the  ad- 
vertising and  publicity;  J.  E.  Lykes  at  the 
Stillman;  J.  P.  McBride  at  the  Park; 
Arnold  Gates  at  the  Granada ;  John  O.  New- 
kirk  at  the  Alhambra,  and  Henry  Lee  as- 
sisting Lykes  at  the  Stillman. 

Had  lunch  with  Bert  Henson,  who  han- 
dles the  advertising  and  publicity  for  the 
local  RKO  houses  but  could  not  find  the 
time  to  see  Wallace  Elliott  or  Frank  Hines 
of  the  Palace  and  Hippodrome.  Tried  to 
call  Deffenbaugh,  the  RKO  artist,  but  he  was 
out,  so  those  whom  we  missed  will  have  to 
be  placed  at  the  top  of  our  visiting  list  the 
next  time  we  reach  Cleveland. 

Henson,  according  to  some  of  the  whis- 
pers we  heard  around  Cleveland,  is  facing 
a  sort  of  peculiar  situation,  but  all  of  our 
questions  would  not  move  him  to  say  any- 
thing more  than  that  all  the  RKO  boys  in 
this  city  are  battling  in  a  solid  line  and  do- 
ing their  utmost  to  help  put  the  houses  over. 
For  which  we  recommend  Bert  to  the  Dip- 
lomatic Hall  of  Fame. 

Incidentally,  Bert  let  us  have  some  ma- 
terial to  look  over  on  our  way  home  and 
perhaps  we'll  be  able  to  show  some  to  you 
soon. 

As  We  Pictured  Him! 

Having  published  many  a  fine  article 
about  J.  E.  Lykes,  we  were  naturally  glad 
of  the  opportunity  of  spending  a  little  extra 
time  with  this  smart  young  showman.  Lykes 
is  typical  of  the  next  group  of  theatre  execu- 
tives who  will  be  directing  the  destinies  of 
this  business.  He  is  not  the  noisy  or  flashy 
type  by  any  means,  rather  the  quiet  man- 
ager whose  theatre  reflects  the  neatness 
and  smartness  of  his  methods.  This  was 
another  time  that  we  had  found  our  men- 
tal picture  mightw  close  to  the  man  himself. 
Despite  the  very  short  time  left  between 
this  last  minute  visit  and  train  time,  we 
did  enjoy  the  visit  very  much.  Ditto  for 
making  the  personal  acquaintance  of  Lee, 
whom  we  last  discussed  on  our  Club  pages 
some  time  ago  while  he  was  at  the  Alham- 
bra. 


The  introduction  of  special  foreign  pic- 
ture shows,  to  follow  the  Isat  showing  of 
the  regular  feature  on  the  last  day  of  the 
run,  seems  to  be  gaining  momentum  and 
ought  to  be  productive  of  some  much 
needed  extra  money.  The  plan — which  will 
be  set  forth  in  detail  in  an  early  issue  of 
MOTION  PICTURE  HERALD— has  been 
tried  in  many  spots  and  proven  successful 
in  more  than  one  way. 

The  method  of  presentation  of  these 
foreign  pictures  varies  according  to  the 
particular  situation,  but  it  is  applicable 
everywhere  and  considering  the  small  cost 
generally  involved,  ought  to  lift  many  a 
theatre  out  of  the  red  and  into  the  black. 
This  may  sound  far-fetched,  but  from  the 
viewpoint  of  one  who  has  had  an  oppor- 
tunity to  observe,  at  first  hand,  the  way 
this  works  you  may  be  sure  that  it  will 
bear  investigation. 


The  Press  Book  Again! 

Few  topics  have  been  the  subject  of  dis- 
cussion or  debate  as  frequently  as  the  poor, 
harrassed  press  book.  Personally,  we  did 
not  want  to  make  too  much  of  an  issue  of 
it,  because  we  have  never  been  successful 
in  finding  a  single  home  office  executive  who 
would  honestly  care  to  hear  anything  about 
press  books. 

The  general  consensus  of  opinion  regard- 
ing press  books  seems  to  be  that  if  the  com- 
panies turning  them  out  would  confine  them- 
selves to  cast,  credit,  footage,  ad  suggestions, 
mats  and  a  few  pointers  about  the  picture, 
it  would  more  than  suffice  for  the  use  of  the 
men  in  the  field.  The  exploitation  appears 
to  be  not  alone  impracticable,  but  they 
hardly  paid  any  attention  to  it. 

Exploitation  suggestions  as  printed  in 
the  greater  majority  of  press  books  are  so 
obviously  ground  out  like  sausages  that  the 
respect  for  such  suggestions  is  not  on  the 
level  with  a  well  developed  worm.  On  the 
other  hand,  the  ad  suggestions  and  mats  are 
of  vital  importance  since  the  ad  artist  who 
knows  his  business  will  generally  use  a  scene 
or  ad  mat  in  some  part  of  a  good  ad.  The 
mats  are  almost  indispensable  for  the  man- 
ager who  must  make  up  his  own  ads  without 
the  assistance  of  an  ad  artist. 

A  revision  in  press  book  styles  is  due  and 
we  hope  some  smart  company  will  take  heed 
of  the  call  from  the  field  and  be  guided  ac- 
cordingly. We  would  cheerfully  discuss  the 
many  reactions  we  have  had  in  our  travels 
and  correspondence  with  any  press  book 
editor  sufficiently  interested  or  with  enough 
nerve  to  dare  to  change  the  old  order. 

Billposiing  Again! 

With  the  many  other  changes  taking  place 
we  noted  with  much  satisfaction  that  bill- 
posting  is  again  coming  back  into  some- 
thing resembling  its  own.  We  are,  and  al- 
ways have  been,  great  believers  in  outdoor 
advertising  when  sensibly  used.  Here  in 
Ohio  we  find  that  many  of  the  circuits  feel 
that  newspaper  circulation  has  been  falling 
off  and  to  offset  this  condition  are  trying 
out  window  cards  and  billposting  as  a  means 
of  reaching  some  percentage  of  those  many 
theatre-goers  formerly  reached  solely  thru 
the  medium  of  newspaper  advertising. 

Showmen  in  other  parts  of  the  country 
would  do  well  to  give  this  slant  real  serious 
consideration,  because  it  may  go  a  long 


ways  towards  reviving  interest  in  the  the- 
atre and  getting  your  message  to  the  great- 
est number  of  people,  especially  those  living 
in  places  far  removed  from  the  theatre. 

Double  Features  Not  Strong! 

The  double  feature  evil  has  been  carefully 
handled  in  this  territory  and  as  a  result  the 
wholesale  butchering  of  shows  with  straight 
double  feature  bills  has  been  avoided.  Those 
few  subsequent  runs  who  are  using  double 
bills  are  being  held  far  behind  the  first  runs. 
The  first  runs  themselves  are  staying  away 
from  it  entirely.  Knowing  what  double  fea- 
turing has  done  to  murder  business  in  the 
New  York  metropolitan  area,  we  rejoiced 
at  finding  the  opposite  out  here.  Stay  away 
from  this  evil,  boys,  or  it  will  eat  you  alive 
in  many  different  ways.  Double  featuring 
brings  on  a  bad  shortage  of  product,  gives 
the  patrons  an  overdose  of  entertainment, 
enough,  as  a  matter  of  fact,  to  satisfy  them 
for  a  week  or  longer.  Why  should  they  be 
anxious  to  come  back  for  your  next  show? 

Price  Adjustnnent! 

This  has  been  discussed  previously  in  the 
series  and  in  a  more  direct  way,  yet  it  is  an 
important  matter  and  one  worthy  of  every- 
one's attention.  We  do  not  advocate  a  price 
war,  neither  do  we  say  that  every  situation 
in  the  country  should  reduce  their  admis- 
sions ;  but  we  do  say  that  you  should  take 
stock  of  conditions  in  your  community, 
gauge  your  operating  costs,  figure  out  the 
possibilities  of  more  people  coming  to  your 
theatre  at  a  reduced  rate,  before  you  jump 
to  conclusions.  There  are  many  arguments 
for  and  against  reducing  prices.  Nat  Wolf 
is  quoted  elsewhere;  from  our  own  experi- 
ences we  have  seen  two  theatres  in  two  dif- 
ferent localities  reduce  their  prices ;  one  is 
now  doing  a  tremendous  business  and  mak- 
ing real  profits  while  the  other  is  playing  to 
the  same  number  of  people  as  before  they 
reduced  their  admissions  and  as  a  result 
gross  less  than  ever. 

But  the  time  has  passed  when  the  average 
community  theatre  can  expect  to  continue 
to  get  thirty-five  to  fifty  cents  for  a  movie 
show.  You'll  find  spots  here  and  there  get- 
ting away  with  it,  but  that  is  all  they  are 
really  doing — just  getting  away  with  it. 
Price  your  admissions  to  match  local  condi- 
tions ;  some  theatres  are  fortunate  enough 
to  be  located  in  communities  well  able  to 
afford  a  high  admission,  but  most  of  them 
are  in  spots  where  the  pocketbook  is  begin- 
ning to  look  thin  and  anemic. 

In  Conclusion! 

In  closing  this  chronicle  of  our  extremely 
enjoyable  visit  to  the  Ohio  territory  we 
must  again  express  our  great  appreciation 
to  Nat  Holt  for  the  many  courtesies  ex- 
tended and  to  every  one  of  the  RKO  boys, 
as  well  as  all  the  others,  too,  who  made  our 
visit  so  pleasant.  To  find  Motion  Picture 
Herald  in  practically  every  theatre  through- 
out the  entire  area  covered  was  another 
source  for  rejoicing.  Verily,  a  trade  jour- 
nal so  well  read,  so  well  thought  of  and  so 
much  sought  should  really  be  a  boon  to 
the  industry.  One  book  containing  every- 
thing that  any  modern  showman  could  want 
to  find  in  the  normal  course  of  his  day's 
work. 

Until  our  next  voyage  afield  we  bid  vou 
all  au  revoir.  "CHICK" 


62 


MOTION    PICTURE  HERALD 


February    4,  1933 


KEEPING  UP  WITH  THE  TIMES! 

By  GUY  JONES 


P.  S. — This  exhibitor  went  south  for  the  winter  months. 


PRISON  ATMOSPHERE 
FIGURED  IN  FRONT 
MADE  BY  GEO.  ELLIS 

Prison  atmosphere  figured  strongly  in  a 
front  and  ballyhoo  used  by  George  S.  Ellis, 
manager  of  the  Penn  Theatre,  Uniontovvn, 
Pa.,  to  exploit  "Hell's  Highway." 

In  addition  to  the  jail-like  effect  across 
the  entire  front  entrance,  convict  and  guard 
cutouts  behind  the  bars  at  either  side  and 
in  front  of  the  box  ottice.  A  real  gun  was 
placed  in  the  hands  of  the  guard  figure. 
Official  convict  suits  were  promoted  from 
a  nearby  penitentiary  and  five  boys  were 
engaged  by  Ellis  to  parade  up  and  down 


the  city  streets.  Handcuffs  and  leg  man- 
acles lent  further  realism  to  the  bally. 

A  stunt  used  in  connection  with  the  bally, 
which  caused  a  mild  sensation  in  downtown 
Uniontown,  was  pulled  with  permission  of 
the  local  Chief  of  Police.  Ellis  arranged 
with  his  "convicts"  to  stage  a  "break" 
while  on  parade  and  for  the  guard  to  fire 
his  gun  in  the  air,  all  of  which  focussed 
much  attention  on  the  bally. 

News  from  George  Ellis  and  his  Penn 
Theatre  ha^  been  missing  for  some  little 
time  from  Club  pages,  but  li'.:e  many  an- 
other man  these  days,  George  has  been  bus- 
ily engaged  with  pursuit  of  his  duties.  Now 
that  he  is  again  on  the  active  list  we'll  be 
looking  for  additional  stunts  to  pass  along. 


WHAT  THIS  BUSINESS 
NEEDS  IS  MORE  WAUGH, 
SAYS  MEMPHIS  SCRIBE 

A  deep  two-column  ad  in  an  evening 
newspaper  was  taken  by  Howard  Waugh, 
manager  of  the  Warner  Theatre,  Memphis, 
Tenn.,  to  announce  a  10  o'clock  preview 
on  "20  Years  in  Sing  Sing."  Using  the 
personal  endorsement  angle,  the  Old  Maes- 
tro told  'em  that  the  picture  had  more  en- 
tertainment than  any  one  had  ever  seen  in 
one  film ;  that  he  had  weighed  its  merit 
against  "Fugitive"  and  "Silver  Dollar"  and 
other  outstanding  Warner  pictures  and  was 
fully  convinced  that  it  was  an  epic  of  its 
kind.  Moreover,  he  told  'em  his  verdict 
was  an  honest  one. 

■  All  of  which  is  quite  characteristic  of 
Maestro  Waugh,  alias  Old  Doctor  Penetro, 
Medicine  Man  of  Memphis.  Now  we  come 
to  the  pori,ion  of  this  little  article  which 
treats  upon  traits  peculiar  to  the  Chinese. 
Yes,  Howard,  "The  Chinese  Are  Clever," 
according  to  a  paragraph  we  came  across 
in  Harry  Martin's  column  "Footlights  and 
Flickers"  in  the  "Appeal."  For  the  benefit 
and  enlightment  of  your  fellow  Round  Tab- 
lers,  let  us  quote  Mr.  Martin : 

"Howard  Waugh,  the  Old  Maestro 
of  Main  Street,  gets  a  full-page  write- 
up  in  the  Motion  Picture  Herald  on 
the  strength  of  his  brilliant  campaign 
for  'I'm  a  Fugitive  from  a  Chain 
Gang.'  Just  now  the  Warner  manager 
is  engineering  another  drive  on  '20 
Years  in  Sing  Sing.'  What  showbusi- 
ness  needs  today  is  a  few  more  show- 
men with  the  ingenuity  and  originality 
of  this  chap  Waugh." 

So  are  the  Chinese  clever  or  are  they 
clever?  We'll  leave  it  to  Howard's  brother 
conspirators.  We  have  a  hunch  that  for 
"ways  that_  are"  so  and  so  and  so  and  so, 
they  can't  be  beaten,  nor  even  tied. 


SCENARIO  WRITING 
GAG  IN  NEWSPAPER 
GETS  MEAKIN  SPACE 

A  nice  piece  of  publicity  in  a  leading 
Washington  (D.  C.)  newspaper  was  re- 
cently grabbed  off  by  Hardie  Meakin,  man- 
ager of  the  RKO  Keith's  Theatre,  by  use 
of  a  scenario-writing  gag. 

On  the  amusement  pages  of  several  issues 
we  have  at  hand  appeared  deep,  two-column 
scene  cuts  from  "Bitter  Tea  of  General 
Yen,"  captioned  with  a  scene  number  and 
a  sub-title  briefly  describing  the  episode  il- 
lustrated. A  story  alongside  queried  readers 
on  their  ability  to  write  scenarios,  stating 
that  the  "Washington  Herald"  was  the  first 
newspaper  in  America  to  offer  readers  an 
opportunity  to  obtain  information  in  regard 
to  this  type  of  writing.  They  were  further 
asked  how  they  would  write  the  published 
scene  for  Director  Capra,  but  were  told 
that  no  prizes  were  offered  and  not  to  send 
in  answers ;  that  it  was  merely  the  intention 
to  familiarize  those  interested  with  the  tech- 
nique of  scenario  writing.  Subsequent  is- 
sues carried  excerpts  from  the  scenario  to 
illustrate  the  style. 

Nice  work,  Hardie,  and  we're  sure  some 
of  your  fellow  Club  members  will  be  able 
to  sell  their  friends  on  newspapers  the  same 
idea.  As  you,  they're  interested  in  getting  a 
good  break  on  the  amusement  page;  the 
fans  are  anxious  to  learn  how  to  write  sce- 
narios, and  the  newspaper  is  always  ready 
to  obtain  additional  reader  interest.  A  per- 
fect setting ! 


SCHLICTER  AND  EARL 
NELSON  DOING  GOOD 
WORK  FOR  FOX-TOPEKA 

We  are  indebted  to  Lawrence  Breuninger, 
city  manager  of  Fox-Topeka  Theatres,  with 
headquarters  at  the  Jayhawk,  Topeka,  Kan., 
for  the  accompanying  photo  showing  a  sam- 
ple of  art  work  being  turned  out  by  H.  E. 
Schlicter  and  Earl  Nelson,  in  charge  of 
Fox-Topeka's  art  department. 

This  particular  display  was  made  in  con- 
junction with  the  "Br'er  Fox  Thanksgiving 
Jubilee"  and  two  forthcoming  attractions, 


"Night  After  Night"  and  "Golden  West." 
Note  the  appropriate  center  piece,  flanked 
by  the  attractive  likenesses  of  George  Raft 
and  George  O'Brien.  "Br'er  Fox"  is  the 
advertising  symbol  used  by  Fox-Tokepa  and 
other  Fox  houses  out  in  the  Midland  and 
Midwest  divisions. 

Thanks  to  Breuninger  for  his  contribu- 
tion to  the  Club  and  we'll  be  mighty  glad 
to  receive  further  evidence  of  the  excellent 
work  being  turned  out  by  Nelson  and 
Schlicter ;  also  news  of  what  else  is  taking 
place  in  showbusiness  in  Fox-Topeka 
houses. 


February    4,  1933 


ROUND    TABLE  CLUB 


63 


"Th. 
Sh 


owman  s 


Calenda 


FEBRUARY 


I2th  Abraham  Lincoln  Born — 1809 

William  Collier,  Jr.'s  Birthday 

14th  St.  Valentine's  Day 

Arizona  Admitted  to  Union — 
1912 

15th  John  Barrymore's  Birthday 

New  Jersey  Abolished  Slavery 
—1804 

Destruction  of  Battleship 
Maine — 1898 

16th  Al  Jolson's  Birthday 

Chester  Morris'  Birthday 

17th  First  Telephone  Exchange 

Opened 

Mary  Brian's  Birthday 

J.  Harold  Murray's  Birthday 

iSth  Adolph  Menjou's  Birthday 

JefFerson  Davis  Inaugurated 
Pres.  of  Confederacy — 1861 

22nd  Washington  Born— 1732 

24th  Revolution  of  Baire  (Cuba) 

26th  Buffalo  Bill  (Wm.  Cody)  Born 

—  1845 

27th  Henry  Wadsworth  Longfellow 

Born— 1807 

1st  R.  R.  Charter— 1827 
Joan  Bennett's  Birthday 


MARCH 


Ist  Lois  Moran's  Birthday 

Ash  Wednesday 

2nd  Texas  Flag  Day 

Alexander  Bell  Born 

3rd  Ist   Postage   Stamps   Used  in 

U.  S.— 1847 

Maine  Admitted  to  Union — 
1820 

Florida  Admitted  to  Union — 
1845 

Native  New  Year  ( D.  E.  I.) 
Edmund  Lowe's  Birthday 
Jean  Harlow's  Birthday 

4th  Dorothy   Mackaill's  Birthday 

Charter  Granted  to  Penna. 
Inauguration  Day 

5th  Texas  Annexed  by  U.  S. 

Boston  Massacre — 1770 


FRANK  SARGENT  HELD 
PARADE  IN  BAYSHORE 
TO  SELL  A  DUAL  BILL 

Opening  "Movie  Crazy"  in  conjunction 
with  a  new  seriaL  "The  Last  Frontier," 
Frank  Sargent,  manager  of  the  Bay  Shore 
Theatre,  Bay  Shore,  L.  I.,  gave  all  the  good 
clam  diggers  down  along  the  South  Shore 
something  to  look  at  in  the  way  of  exploi- 
tation. 

One  week  prior  to  opening  his  lobby  dis- 
play consisted  of  burgees,  wagon  cutouts 
on  serial,  a  large  six-sheet  cutout,  an  Indian 
tepee  and  trimmings  of  corn-stalks  and 
pumpkins,  the  latter  also  answering  for 
Thanksgiving  material.  He  also  tied  in 
with  one  of  the  largest  bakeries  operating 
on  the   Island  for   distribution    of  5,000 


Harold  Lloyd  heralds,  and  spotted  over  100 
one-sheets  about  town  and  arranged  for 
display  of  a  dozen  tire  covers  on  autos. 

"Three  days  prior  to  playdate  he  had  a 
street  bally  of  an  Indian,  using  same  the 
first  day  around  the  local  school ;  the  second 
day,  in  auto  with  bass  drum  and  banners, 
and  two  days  before  opening  staged  a  street 
parade  consisting  of  nine  cars  (see  photo). 
Leading  the  parade  was  a  man  dressed  like 
Lloyd,  followed  by  a  white  Austin  car.  The 
next  car  in  line  carried  a  man,  to  all  ap- 
pearances taking  moving  pictures  of  Lloyd 
being  chased  by  the  Austin.  The  following 
cars  were  decorated  with  burgees,  side  and 
rear  tire  covers.  The  Indian  stood  up  in 
the  last  car,  which  was  appropriately  ban- 
nered for  the  occasion.  Each  car  contained 
several  attractive  young  ladies  and  one  car- 
ried a  trumpeter.  Special  ads  were  carried 
in  the  local  paper  on  the  serial,  in  consid- 
eration of  which  the  movie  reviewers 
stressed  special  appeal  to  the  kiddies. 

Sargent's  bally  created  quite  a  sensation 
down  in  Bayshore  and  materially  helped  to 
bring  about  highly  satisfactory  business 
during  the  engagement.  The  only  cost  to 
theatre  was  for  wages  to  the  "Indian"  for 
two  days,  burgees,  tire  covers  and  news- 
paper space.  House  employees  cheerfully 
contributed  their  services  in  the  staging  of 
the  parade.  Good  work,  Frank,  and  we'll  be 
looking  for  more  information  on  what 
you're  doing.  We're  sorry  that  photo 
wasn't  a  little  sharper,  but  trust  your  fellow 
Club  members  will  be  able  to  get  a  slant 
on  the  parade. 


Elected  in  Atlanta! 

Officers  of  the  Atlanta  Theatre  Managers' 
Association  recently  elected  to  serve  for  the 
new  year  are  Alpha  Fowler,  of  the  Empire 
Theatre,  president ;  Earl  Holden,  Georgia 
Theatre,  vice-president;  Louis  S.  Bach, 
Empire  Theatre,  secretary-treasurer.  E.  E. 
Whittaker  and  I.  B.  Harrell  are  the  retiring 
officers. 


PROOF  THAT  A  CO-OP 
CAN  BE  PROMOTED  IN 
BIG  NEW  YORK  DAILY 

If  anyone  thinks  a  full  page  cooperative 
ad  can't  be  promoted  in  one  of  the  l^ig  New 
York  City  dailies,  we  can  refer  them  to  a 
recent  issue  of  the  "News,"  wherein  ap- 
peared the  result  of  a  tie-up  engineered  by 
the  well  known  Martin  Starr,  advertising 
expert,  musical  show  impressario  and  what- 
not in  showbusiness,  on  occasion  of  Boots 
Mallory's  appearance  in  "Handle  With 
Care"  at  the  Seventh  Avenue  Roxy. 

As  a  matter  of  fact  the  page  on  "Handle 
With  Care"  was  an  offshoot  of  a  page  pre- 
pared for  "Walking  Down  Broadway,"  a 
corking  title  for  a  co-op  deal  with  any 
merchant  awake  to  the  value  of  such  adver- 
tising, but,  unfortunately,  a  picture  which 
was  relegated  to  the  shelf.  Not  to  be  out- 
done on  account  of  this,  Starr's  resource- 
fulness asserted  itself,  the  campaign  was 
changed  around  and  the  page  secured  in 
connection  with  a  retail  shoe  dealer's  ad 
for  the  substituted  picture. 

The  page  broke  during  the  week  that 
Radio  City  made  its  bid  for  public  favor 
and,  according  to  word  from  Mark  Lues- 
cher,  in  charge  of  advertising  at  the  old 
Roxy,  was  particularly  timely  in  view  of 
a  reduced  budget  in  effect  at  the  big  house 
during  recent  months. 

So  there  you  are,  fellows ;  the  above  shows 
that  a  full  page  of  generous  mention  for  the- 
atre and  current  attraction  can  be  secured  in 
a  newspaper  which  boasts  a  circulation  of 
1,425,000,  to  say  nothing  of  another  three- 
fjuarters  of  a  page  in  the  "Journal,"  which 
has  a  circulation  of  632,559.  Congratula- 
tions to  Starr. 


They  are 

BETTER 

and 

COST  LESS. 

•  Don't  sign 
with  others 
until  you  see 
EXHIBITORS 
TRAILERS. 


EXHIBITOR)  kREEN  Service 


INC- 


I  CHICAGO  I      DALLAS      I       LOS  ANGELES 

I  B0«  So.  Woboth  Ay..  I  SOB  Pork  A*«.  |  1V0P  So.V.rmonlAv 


ExicuTivE  Offices  and  Studios-.  303  w«ir  HAth  sin 


64 


MOTION    PICTURE  HERALD 


February    4,  1933 


I  ■  t  i  e  s 


WALTER  MORRIS 

manager  of  the  Broadway  Theatre,  Charlotte, 
N.  C,  took  old  man  depression  by  the  horns, 
tossed  him  over  into  a  nearby  section  of  the 
Blue  Ridge,  and  on  Jan.  19  took  unto  himself 
Mary  Catherine  Moore  for  better  or  worse.  The 
couple,  at  this  writing  spending  a  honeymoon  in 
Miami,  will  be  at  home  in  Charlotte  after  Feb.  15. 

V 

ROBERT  FABER 

former  editor  of  "Publix  Opinion,"  home  office 
exploitation  organ,  has  opened  his  own  publicity 
and  advertising  office  at  I  I  East  45th  Street, 
New  York  City. 

V 

M.  P.  FOSTER 

recently  replaced  Ewart  Boyd  as  manager  of  the 
Fox  Theatre  at  Sydney,  Neb. 

V 

CHARLES  McKINNEY  _ 

former  manager  of  the  Virginia  Theatre,  Harrison- 
burg, Va.,  recently  switched  Jobs  with  Charles 
Roth,  manager  of  the  Staunton,  Staunton,  Va. 

V 

RUSS'  TAYLOR 

formerly  manager  of  the  Warner  Theatre,  Okla- 
homa City,  is  now  in  charge  of  the  Shrine  Audi- 
torium, Warner  roadshow  house  in  that  city. 

V 

HENRY  DORSEY 

recently  took  over  operation  of  the  Columbia 
Theatre,  Hammond,  La. 

V 

HARRY  NEWPO 

has  sub-leased  the  Academy  Theatre,  former  bur- 
lesque house  in  Chicago,  from  N.  S.  Barger  and 
will  run  on  straight  picture  policy. 

V 

J.  L.  CARTWRIGHT 

formerly  manager  of  the  Victory  and  Tampa  The- 
atres, Tampa,,  Fla.,  has  been  promoted  to  city 
manager  of  the  four  E.  J.  Sparks  houes  in  Daytona 

Beach. 

'»  V 

MORGAN  WALSH 

operator  of  theatres  in  the  San  Francisco  Bay  dis- 
trict and  head  of  the  Independent  Theatre  Owners 
of  Northern  California,  has  become  interested  with 
Russell  Wilson  and  H.  M.  Goldin  in  the  Sutter 
Theatre,  Sacramento. 

V 

WILLIAM  C.  COLE 

has  taken  over  the  interests  of  Otto  Lochbaum, 
former  operator  of  the  Regent  Theatre,  San  Mateo, 
Calif.,  and  will  give  the  business  his  personal 
attention. 

V 

WALTER  I  BOLD 

recently  took  over  operation  of  the  Comet  The- 
atre, Denver,  Colo. 

V 

C.  W.  ALLER 

and  William  Van  Sant  have  leased  the  Washington 
Park  Theatre  in  Denver. 

V 

M.  M.  WILHERMSDORFER 

has  purchased  the  Emerson  Theatre,  Brush,  Colo., 
from  John  M.  Anderson  of  Fort  Morgan. 

V 

CHARLIE  CURRAN 

of  the  Warner  advertising  department.  New  York 
City,  recently  married  Miss  Edna  Tucker,  formerly 
short  subject  booker  for  Publix  iri  Charlotte,  N.  C. 
The  couple  are  spending  their  honeymoon  in  Rich- 
mond, Va.,  Curran's  home  town. 

V 

A.  C.  HAYMAN 

head  of  LeHay,  Inc;,  operators  of  the  Lafayette 
Theatre,  Buffalo,  N.  Y.,  is  spending  his  usual  win- 
ter vacation  in  Florida. 


PAUL  S.  COSTELLO 

for  the  past  year  and  one-half  manager  of  Stanley- 
Warner  houses  in  Wilmington,  Del.,  has  been  trans- 
ferred to  a  city  managership  with  the  same  com- 
pany in  York,  Pa.  John  Flynn,  Philadelphia  district 
manager,  is  directing  Wilmington  houses  until  a 
successor  is  named. 

V  • 

CHAFRN  FOSTER 

and  Carson  Harris,  who  have  operated  the  Majes- 
tic Theatre,  Denver,  for  the  past  several  months, 
recently  turned  the  house  back  to  its  owners.  The 
theatre  is  temporarily  closed. 

V 

CLIFFORD  BENNETT 

recently  purchased  the  Mines  Theatre,  Idaho 
Sprinos,  from  Sid  Wisebaum. 

V 

HARLAN  S.  COULTER 

who    has   been    operating    the    Princess  Theatre,  - 
Meeker,  Colo.,  for  several  months,  recently  sold 
the  house  to  R.  W.  Thomas. 

V 

JACK  JACKSON 

former  chief  of  publicity  and  advertising  for  the 
Publix  Scranton  division,  is  in  New  York  City  on 
a  business  visit. 

V 

BUD  EDMONDSON 

former  manager  of  the  RIalto  Theatre,  Asbury  Park, 
N.  J.,  is  now  located  out  in  Des  Moines,  Iowa, 
where  he  is  holding  down  the  post  of  assistant 
at  the  Paramount  Theatre. 

V 

MRS.  J.  H.  McLaughlin 

in  charge  of  the  box  office  at  the  Victory  Theatre, 
Tampa,  Fla.,  for  nine  years  and  at  the  Tampa 
Theatre  in  the  same  capacity  for  the  past  four 
years,  with  her  husband,  a  former  Publix  manager, 
recently  celebrated  their  22nd  wedding  anniversary- 
with  a  big  feed  for  Tampa  show  folk. 

V 

HARRY  D.  STEARN 

formerly  manager  of  the  Capitol  Theatre,  Wil- 
liamsport,  Pa.,  is  now  in  charge  of  the  Broad- 
moor Theatre,  Bloomfield,  N.  J. 

V 

HERMAN  GOLDSMITH 

formerly  assistant  to  John  Wright  at  the  Rivoli 
Theatre,  New  York  City,  Is  now  at  the  helm  of 
Maurice  Fleischman's  Garden  Theatre,  Richmond 
Hill,  N.  Y. 

V 

NAT  PRESS 

former  manager  of  the  Saenger  Theatre,  New  Or- 
leans, who  was  recently  transferred  by  Publix  to 
Shreveport,  La.,  was  tendered  a  banquet  by 
New  Orleans  business  men  before  he  departed. 

Hey,  "Chick'*:  V 
Please  enroll  we  in  the  Club  and    ^^^^'^^  HOUGHLAND 

X  <|i'».>t.  ^in'ji'i'  iif^  i^iji,  ■y^rvi'v  vnr^  formerly  of  New  Orleans,  is  now  m  charge  ot 
send  me  my  framed  certificate.  the  Saenger  Theatre  in  that  city,  a  post  formerly 

held  by  Nat  Press. 

V 

  R.  S.  WALLACE 

manager  of  Warner's  Morrison  Theatre,  Alliance, 
Position    Ohio,  S.  L.  Geiger  and  Elizabeth  Leonard,  have 

formed  the  Main-Strand  Corp.  to  take  over  op- 
Tbeatre  .         eration  of  the  Strand  Theatre  in  that  city. 

V 

Addreu    SYDNEY  S.  COHEN 

veteran  theatre  operator  In   New  York  City,  re- 

Qjfy    cently  leased  through  Keith  interests  the  Empire 

Theatre,  1 61st  Street  and  Westchester  Avenue, 
Bronx,  N.  Y. 

State    y 

(Mail    to    Managers'    Round    Table    Club.      ^^^^  ^lI;!an^L  +he  Orpheum  Theatre,  Denver, 
1790  Broadway.  New  York)  Colo.,  was  recently  made  manager  of  the  Blue- 

-     bird  Theatre,  also  in  Denver. 


CARL  SHERRED 

formerly  with  Publix  in  Altoona,  Pa.,  is  now  man- 
aging the  Publix-Strand  Theatre  in  Cumberland, 
Md.  Associated  with  him  are  Reginald  West  and 
Frank  Florentine,  respectively  assistant  manager 
and  poster  artist.  West  was  formerly  with  Charlie 
Carroll  at  the  Audubon  Theatre,  New  York  City. 
Florentine  has  a  reputation  for  knowing  his  brushes 
and  paintpots. 

V 

HARRY  SIEGEL 

formerly  manager  of  the  Park  Theatre,  Johnstown, 
Pa.,  has  succeeded  Charlie  Truran  as  manager  of 
the  Strand  in  Ridgway,  Pa.,  Truran  going  to  the 
Park  in  Meadville,  Pa. 

V 

SPITZER  "BARNUM"  KOHEN 

formerly  with  the  Warner  New  Jersey  division 
and  recently  in  charge  of  the  Davis  Theatre,  Pitts- 
burgh, Pa.,  has  withdrawn  his  resignation  tendered 
the  Davis  and  will  camp  there  until  further  notice. 

V 

MAURICE  BLISS 

formerly  manager  of  the  Metro  Theatre,  Bronx, 
New  York  City,  is  now  managing  the  Boston 
Road  Theatre,  also  in  the  Bronx  section,  for 
Arthur  Abeles. 

V 

JAMES  LANG 

has  reopened  the  Liberty,  only  theatre  in  Mer- 
cer, Pa. 

V 

DONALD  ELLIOT 

assistant  manager  of  the  Riviera  Theatre, 
Rochester,  N.  Y.,  is  engaged  to  marry  Miss  Ruth 
Yockel  of  Rochester. 

V 

J.  J.  POWELL 

of  Roanoke,  Va.,  is  president  of  Family  Theatre, 
Inc.,  recently  chartered  with  an  authorized  capital 
of  $10,000  to  operate  In  the  amusement  business. 
Other  officers  Include  T.  X.  Parsons,  vice-president, 
and  D.  A.  Kuyk,  secretary-treasurer. 


H  ER_E      J"  H_E  B  I-A_N_K 

APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 


February    4,    1933  ROUND   TABLE   CLUB  65 

DO  YOU  WANT  TO  CUT  COSTS? 

USE  THESE  THEATRE  ECONOMIES! 


Smart  Supervision  Can  Result 
in  Many  Important  'Savings 
on  Your  Theatre's  Overhead; 
Use  Good  Common  Sense! 

by  IRA  GLUCKSMAN 

WHEN  a  theatre  hangs  on  the  bor- 
der line  between  black  and  red, 
there  are  only  two  courses  the  man- 
agement can  take  to  show  a  profit : 

1.  Increase  'grosses. 

2.  Cut  expenses. 

This  article  proposes  to  give  in  condensed 
form  some  of  the  widely  applicable  methods 
used  by  theatre  managers  in  applying  the 
second  part  of  the  procedure. 

Most  of  the  suggestions  are  not  intended 
to  lop  off  big  slabs  of  expense  individually. 
They  consist  of  minor  items — hidden  wastes, 
easily  overlooked,  small  in  themselves,  big 
as  a  group.  In  the  aggregate  they  can  total 
startling  sums.  Applied  at  your  theatre, 
they  may  mean  the  difference  between  profit 
and  loss  for  1933. 

Economies  of  this  nature  fall  into  two 
groups — those  which  can  be  made  only  once 
and  those  which  can  be  continuous,  week 
after  week,  month  after  month,  year  after 
year.  Depression  has  taught  showmen  from 
the  big  chain  operators  down  to  the  owner- 
manager  of  the  200-seater  a  great  deal  about 
conserving  the  seepage  in  operating  costs. 

Economies  which  can  be  made  only  once 
are  the  result  of  resourcefulness  and  inge- 
nuity. Take  the  case  of  a  Canadian  ex- 
hibitor who  last  year  needed  a  new  sill  for 
his  box-office. 

The  sill  he  had  was  wooden  and  splintery 
with  long  use.  He  decided  a  marble  replace- 
ment was  needed.  But  the  cheapest  price 
he  could  get  was  $25. 

Then  he  discovered  that  his  fireman  had 
once  been  a  stonecutter  in  a  cemetery.  This 
gave  him  an  idea.  Visiting  the  local  monu- 
ment works,  he  was  able  to  buy  for  $3  and 
two  passes  a  gravestone  that  somebody  had 
neglected  to  call  for  years  ago. 

The  fireman  cut  the  sill  out  of  this  stone, 
a  carpenter  did  the  woodwork  for  a  few 
passes,  and  the  theatre  has  enough  marble 
left  to  install  new  sills  for  the  next  thousand 
years. 

Twenty-one  bucks  in  the  "kick"  for  this 
ingenuity !  A  man  who  uses  his  head  that 
way  once  will  do  it  again.  Over  a  stretch 
of  time  he  is  going  to  save  a  lot  of  expense. 

But  savings  of  this  nature  are  not  the 
ones  where  the  biggest  economies  for  the 
year  can  be  made.  The  ones  that  can  be  put 
to  work  continuously  are  the  first  to  go 
after.  Here  are  some  of  them : 

Water 

1.  Stop  all  leaks  in  water  pipes,  faucets, 
lavatories,  etc.  After  one  manager  in  a 
Scranton  theatre  had  a  water  pipe  leak 
eliminated,  his  water  bill  dropped  from  $105 
to  $45  a  month. 

2.  If,  your  theatre  has  drinking  water 
fountains  that  run  constantly,  convert  these 
into  the  type  that  must  be  turned  on  when 
the  patron  wants  a  drink.   A  Chicago  the- 


atre that  did  this  saved  6,000  cubic  feet  of 
water  the  first  day. 

Cleaning 

1.  Supervise  issuance  of  supplies  and 
eliminate  all  waste.  After  a  while  the  clean- 
ing stafif  will  get  in  the  habit  of  using  mini- 
mum quantities,  and  will  require  only  peri- 
odic supervision. 

2.  If  dust  cloths  are  laundered,  they  can 
be  used  over  and  over.  This  eliminates  buy- 
ing new  flust  cloths. 

3.  Don't  let  the  cleaning  staff  use  the 
house  lights.  Cleaning  lights  require  much 
less  current. 

Heating 

1.  Check  up  on  how  long  it  normally 
takes  to  heat  the  house.  One  exhibitor  had 
been  in  the  habit  of  getting  his  fires  started 
at  9  A.  M.  An  inquiry  showed  that  the 
house  normally  required  only  an  hour  to 
heat  up  and  that  the  fires  could  be  started 
three  hours  later.  Three  hours  a  day  dif- 
ference means  a  lot  of  fuel. 

Art  Materials 

1.  Keep  files  of  all  star  head  mats, 
posters,  star  name  lettering  for  applique. 


HOW  SMALL  ECONO- 
MIES CAN  ADD  UP 

Figures  Tell  the  Tale''' 

Annual  Saving 

Wafer  pipe  leaks  stopped  ($8  per 

month)   $  72.00 

Dust  cloths  laundered  and  reused 

($1  per  month)   12.00 

Heating  regulated  ($55  per  month, 

8  months  average)   440.00 

Art  materials  reused  ($9  per  v^eek)  468.00 

Improved  control  mail,  telephone, 

telegraph,  etc.  ($1.10  per  week]  57.20 

Advertising    savings  (engravings, 

heralds,  etc.,  $3   per  week)...  156.00 

Current    costs    cut    by  darkening 
vertical,  reducing  wattage,  etc. 

($32  per  month)   384.00 

Correct  voltage  bulbs  after  power 

company  test  ($5  per  week)  .  .  .  260.00 

Equipment    repairs    and  replace- 
ments   reduced    over  previous 

year  by  better  care   167.00 

Film  transportation  motorized  ($3 

per  week)   156.00 

Ash  drayage  bill  eliminated  for  30 

weeks  ($3  per  week)   156.00 

.  Promoted  typewriter  and  mimeo- 
graph machine  during  Lent  and 

Christmas  slump  drives   25.00 

Uniforms  repair  and  pressing  bill 

cut  in  half   196.00 

Odd  jobs  done  by  stafF  or  pro- 
moted, would  have  cost   200.00 


$2,769.20 

'■■  Note.  —  These  figures  are 
ulfra-conservative.  Any  fair- 
sized  house  operating  on  a 
grind  policy,  which  has  not 
put  these  economies  into  effect, 
can  probably  do  much  better. 


Use  This  Article  as  a  Basis 
for  Starting  an  Operating 
Economy  Drive  in  a  Strong 
Effort  to  Cut  Your  Expenses! 

etc.  These  can  be  used  for  future  pictures 
featuring  the  same  players.  They  are  also 
valuable  in  preventing  the  theatre  from  be- 
ing caught  short  in  case  of  a  sudden  book- 
ing change. 

2.  If  beaverboard  is  recovered  with  an 
ingrain  wall  paper,  it  can  be  used  over  and 
over  indefinitely.  The  wall  paper  is  applied 
to  the  board  with  dry  bill  poster  paste.  It 
will  take  any  paint  except  oils  and  actually 
saves  on  paint,  too,  because  the  paper  ab- 
sorbs much  less  paint  than  washed  beaver- 
board. 

3.  Save  scraps  of  beaverboard.  These  can 
be  used  for  applique  lettering,  arrows,  strips, 
etc. 

4.  If  you  operate  a  first-run  and  a  second- 
run  theatre  within  easy  transportation  dis- 
tance of  one  another,  it  pays  to  have  the 
frames  in  the  second-run  house  standard 
with  those  in  the  first-run  house.  Then 
posters  used  first-run  can  be  repeated  sec- 
ond-run. 

5.  Save  everything  built  for  the  stage. 
One  theatre  in  the  South  conserves  hun- 
dreds of  dollars  annually  by  rtepainting  and 
reusing  sets  that  alternate  between  stage 
and  lobby  display. 

Communication 

1.  Mail  going  to  the  same  destination  can 
often  be  grouped,  saving  on  stamps  and 
stationery. 

2.  Use  ordinary  mail  by  attending  to  mat- 
ters immediately.  Delay  necessitates  use  of 
special  delivery,  telephone,  airmail  or  tele- 
graph. This  costs  money. 

3.  If  the  telegraph  is  necessary,  know 
which  type  of  telegram  will  carry  the  mes- 
sage cheapest.  For  example,  a  telegram  sent 
to  the  home  office  or  an  exchange  at  seven 
o'clock  in  the  evening  is  unnecessary.  A 
night  letter,  which  is  much  cheaper,  will 
arrive  early  the  next  morning.  The  tele- 
gram would  be  read  no  sooner. 

Advertising 

1.  No-cost  tie-ups  will  often  eliminate 
charges  for  heralds,  throwaways,  etc. 

2.  Cleverness  and  simplicity  in  ads  will 
often  eliminate  extra  composing  room 
charges. 

3.  If  press  sheet  mats  are  effective,  why 
not  use  them  instead  of  special  local  engrav- 
ings and  extra  composing  room  work? 

4.  Investigate  all  advertising  and  elimi- 
nate any  outdoor,  posting,  sniping,  delivery, 
window  cards,  or  newspaper  advertising 
that  is  not  definitely  earning  its  way. 

Electric  Current 

1.  Use  smallest  wattage  bulbs  possible  all 
over  the  house,  inside  and  outside. 

2.  If  you  have  a  chaser  on  the  upright 
sign,  it  may  be  possible  to  eliminate  its  use, 
or  to  cut  its  use  to  peak  hours  only.  One 
theatre  sliced  its  bill  $25  a  month  this  way. 

3.  Notice  where  city  street  lights  are  lo- 

CContinKed  on  following  page) 


66 


MOTION    PICTURE  HERALD 


February    4,  1933 


CUTTING  THE  OVERHEAD! 


(Continued  from  preceding  page) 
cated  in  relation  to  exit  doors.  One  man- 
ager found  that  the  street  light  was  right  at 
his  .  exit  doors  and  enabled  him  to  cut  his 
exit  door  bulbs  from  75's  to  25's  without 
any  one  noticing  the  difference. 

4.  Lighting  of  the  vertical  (upright) 
sign  can  often  be  eliminated  entirely  or  lim- 
ited to  peak  hours,  especially  in  summer 
when  the  sun  sets  late,  particularly  in  com- 
munities having  daylight  saving. 

5.  Appoint  each  member  of  the  staff  a 
committee  of  one  to  see  that  all  unused 
lights  are  turned  off. 

6.  Get  the  electric  company  to  recheck 
the  house  meters.  One  exhibitor  in  Ari- 
zona received  a  check  for  almost  $40  when 
the  power  company  checked  his  meters 
and  found  the  theatre  was  being  over- 
charged. 

7.  Set  a  lighting  schedule  for  the  house 
and  get  every  employee  to  know  it  by  heart. 
This  prevents  haphazard  operation  of 
switches  and  can  save  hundreds  of  dollars 
a  year. 

As  a  sample  of  what  drastic  reductions 
can  be  made,  here's  how  one  house  cut  its 
cost  for  current  25  per  cent :  Elimination 
of  dome  lights ;  25-watt  bulbs  instead  of 
SO's  in  box  lights;  10-watt  bulbs  instead  of 
25's  in  exit  lights ;  25-watt  bulbs  instead  of 
200's  in  mural  lights ;  all  house  lights  cut 
in  half ;  one  light  eliminated  in  each  wall 
bracket ;  traveler  eliminated  in  vertical  sign ; 
installation  of  a  definite  schedule  for  light 
operation. 

Bulbs 

1.  Use  only  those  bulbs  made  for  voltage 
on  power  lines  in  your  house.  The  aver- 
age life  of  a  bulb  is  1,000  hours.  Experi- 
ments have  shown  that  when  a  110-volt  bulb 
is  used  on  a  115-volt  circuit,  its  life  is  de- 
creased 45  per  cent.  This  means  that  for 
every  110  110-volt  bulbs  used  on  a  115-volt 
circuit,  145  110-volt  bulbs  will  have  to  be 
used.  This  means,  in  dollars  and  cents,  a 
45  per  cent  increase  in  bulb  costs. 

Furthermore,  if  110-volt  bulbs  are  used 
on  120-volt  circuits,  the  increase  in  unnec- 
essary cost  is  even  worse.  The  increase  in 
bulb  mortality  will  then  be  69  per  cent  with 
69  per  cent  increase  in  bulb  costs. 

A  further  advantage  of  using  bulbs  of 
correct  voltage  is  a  gain  in  candle  power. 

2.  Another  gain  in  candle  power  can  be 
made  if  bulbs  are  kept  clean  and  their  re- 
flectors kept  bright. 

3.  If  you  contemplate  increasing  the  wat- 
tage on  a  circuit,  make  sure  there  will  be 
no  overload.  If  the  wattage  of  bulbs  used 
is  greater  than  the  total  capacity  of  the  cir- 
cuit, this  circuit  will  become  a  fire  hazard 
and  all  current  registered  by  the  meter  will 
not  be  consumed.  This  is  a  decided  waste 
of  current. 

Screen 

When  not  in  use,  keep  the  screen  covered, 
especially  during  cleaning  of  stage  or  audi- 
torium. If  stage  drapes,  movable  masking 
pieces,  border  lights,  etc.,  are  hung  in  such 
a  way  as  to  touch  the  screen,  they  will  mark 
its  surface  and  mar  the  picture. 

Equipment 

1.   Keep    machinery,    especially  moving 


parts,  well  oiled.  Improper  lubrication 
causes  wear  and  breakdowns.  This  costs 
money. 

2.  Keep  machinery  clean.  Dust  from  ce- 
ment floors  and  carbon  ash  are  extremely 
abrasive.   Wipe  excess  oil  away. 

3.  Inspect  equipment  regularly.  Replace 
worn  parts  in  time  to  eliminate  breakdowns 
that  may  injure  additional  equipment. 

4.  Have  seats  inspected  regularly  and 
immediately  fix  loose  screws  or  upholstery 
tacks.  This  will  eliminate  torn  clothing  that 
theatres  sometimes  have  to  pay  for.i  A  good 
plan  is  to  assign  each  member  of  the  staff 
to  a  specified  section  of  the  theatre,  and 
make  him  responsible  for  the  seats  in  his 
section. 

Transportation 

1.  Investigate  the  cheapest  method  of 
film  and  trailer  transportation.  One  theatre 
found  that  the  difference  between  motor  line 
and  express  was  $10  per  week.  This  is  over 
$500  a  year  on  one  item,  or  the  equivalent 
of  more  than  2,000  25-cent  admissions  or 
5,000  10-cent  kid  matinee  admissions. 

2.  Is  there  property  in  town  that's  being 
filled  ?  One  exhibitor  who  used  to  pay  to 
have  his  ashes  hauled  away,  found  that  the 
contractor  filling  up  a  piece  of  land  was 
glad  to  take  the  ashes.  Another  exhibitor 
used  ashes  to  fill  up  holes  made  by  melting 
snow  and  rain  outside  his  exit  doors. 

Miscellaneous 

1.  Look  through  old  supplies  in  store- 
rooms and  see  if  there  is  anything  that  can 
be  used.  One  manager  who  did  this  a  few 
months  ago  discovered  a  lot  of  old-style 
carbon  filament  bulbs  which,  while  not 
usable  in  fixtures  where  the  public  could 
see  them,  could  be  spotted  around  in  indirect 
lighting  fixtures.  There's  hardly  a  theatre 
which  couldn't  salvage  something  rotting 
in  its  storerooms. 

2.  Check  all  extra  merchandising  units, 
such  as  candy  machines,  frequently.  Make 
sure  quantities  are  sufficient.  Eliminate 
types  of  merchandise  which  do  not  sell  sat- 
isfactorily.' 

3.  Typewriters,  adding  machines,  mimeo- 
graph machines,  etc.,  needed  only  tempo- 
rarily, can  often  be  promoted  for  a  few 
passes  instead  of  rented  for  cash.  Running 


In  this,  the  second  contribution  from  Ira 
Glucicsman,  we  were  fortunate  enough  to 
secure  an  article  of  timely  and  major  im- 
portance. It  is  all  very  well  for  everybody 
in  the  industry  to  shout  "Economiie,"  but 
very  few  have  come  forward  with  real  con- 
structive suggestions  as  how  to  put  the 
advice  into  actuality. 

Here  is  the  same  advice,  given  in  a 
language  we  all  understand  and  backed  up 
with  tangible,  concrete  ideas  so  that  you 
can  apply  them  to  your  own  patricular 
operation. 

Mr.  Glucksman  has  had  many  years  of 
practical  experience  in  theatre  operation 
and  circuit  house  organ  publication  work 
to  equip  him  with  the  knowledge  essential 
to  one  trying  to  help  his  brother  showmen 
to  realize  greater  savings  and,  as  a  direct 
result,  profits  from  theatres  now  Just  about 
bordering  on  the  line  between  r«d  and 
black. 


off  mimeographed  heralds  in  the  lobby  with 
a  sign  giving  the  dealer's  name  has  ob- 
tained a  mimeograph  machine  for  many  ex- 
hibitors temporarily  needing  one. 

4.  Scratch  pads,  memo  paper,  and  second 
sheets  can  be  obtained  from  the  theatre 
printer  without  charge.  The  printer  has  a 
lot  of  this  paper  around,  cut  off  larger 
sheets  used  for  odd-size  jobs. 

5.  Passes  can  often  do  the  work  of  cash. 
A  Texas  exhibitor  gets  his  film  taken  to  the 
depot  by  a  taxi  driver  for  two  guest  tickets 
a  week.  Another  manager  in  the  same  state 
has  issued  a  season  pass  to  the  city  engi- 
neer and  in  return  that  worthy  gentleman 
repairs  motors  and  other  equipment  and 
does  any  necessary  wiring  free. 

6.  Impress  on  the  staff  necessity  for  car- 
ing for  uniforms  to  eliminate  as  many  press- 
ing and  cleaning  charges  as  possible. 

7.  Sometimes  when  a  rent  reduction  or 
some  other  similar  reduction  cannot  be  made, 
a  compromise  can  be  effected.  Witness  the 
case  of  a  southern  exhibitor  who  induced 
his  landlord  to  buy  $30  worth  of  tickets 
monthly  and  distribute  them  to  people 
known  not  to  be  patrons  of  the  theatre. 

Cooperation  of  Staff 

It  is  a  good  idea  to  get  the  staff  together 
now  and  then  and  remind  them  of  the  need 
for  economy  around  the  theatre.  Tell  them 
that  especially  in  these  times  their  cooper- 
ation is  necessary  to  keep  operating  and 
maintenance  costs  down  to  a  minimum.  Ex- 
plain that  their  jobs  depend  upon  the  show- 
ing of  the  theatre.  Ask  them  to  boost 
grosses  and  economize  in  every  way  they 
can.  Often  they  will  enthusiastically  do  odd 
jobs  of  repairing  and  painting,  if  asked  in 
the  right  way. 

Caution 

The  old  saw  about  penny  wise,  pound 
foolish  applies  to  theatre  economies.  Before 
any  apparent  economy  is  effected,  thought 
should  be  given  to  it,  and,  if  necessary,  in- 
vestigation made. 

The  exhibitor  who  had  a  small  house  and 
saved  about  50  cents  a  month  by  diluting 
handsoap  to  the  point  where  it  was  almost 
useless  lost  out.  Antagonizing  two  patrons 
a  month  by  giving  them  soap  of  that  char- 
acter more  than  lost  the  half  dollar  he 
thought  he  was  saving. 

Or  the  manager  who  read  that  a  certain 
type  of  screen  could  be  cleaned  by  a  certain 
process  more  cheaply,  and  then  ruined  his 
screen,  which  was  of  a  different  kind  en- 
tirely, couldn't  show  a  saving  on  that 
"economy." 

Or  the  showman  who  cut  out  $10  worth 
of  heralds  weekly  with  a  consequent  reduc- 
tion of  $50  in  grosses  directly  traceable  to 
this  expense  reduction  was  not  on  the  right 
economy  trail. 

An  economy  is  an  economy  only  when 
it  cuts  down  operating  costs  without  in- 
curring a  greater  loss  in  revenue  or  the 
spoilage  of  valuable  equipment. 

But  there  may  be  plenty  of  real  econo- 
mies to  be  found  around  your  theatre.  Some 
suggested  in  this  article  apply ;  others  might 
possibly  be  suggested  by  them. 

Start  your  economy  hunt  and  enjoy 
watching  the  cost  of  doing  business  take 
a  nose  dive ! 


February    4,  1933 


ROUND    TABLE  CLUB 


67 


NEW  JERSEY  CO-CETTERS  ! 


by  AL  ZIMBALIST 

Well,  it's  time  some  one  started  to  recog- 
nize the  show-businessmen  of  New  Jersey 
.  .  .  and  what  could  be  a  more  appropriate 
medium  than  this  corner  of  the  Round  Ta- 
ble !  As  far  as  the  writer  is  concerned,  the 
Jersey  showmen  outshine  all  others  in  ag- 
gressiveness, ability,  vision  and  showman- 
ship .  .  .  for  you  see,  mah  bread  an'  jam 
comes  from  Jersey.  However  you  like,  you 
can  dispute  the  foregoing  facts,  for  this, 
according  to  Maestro  Lewis  is  an  open 
forum. 

V 

A  talk  with  (vas  you  dere,  too,  Sharlie?) 
Bechtoldt  of  the  beautiful  Sanford  Theatre 
in  Irvington  revealed  that  in  most  cases, 
giveaways  like  turkeys,  geese  and  foodstuffs, 
prove  more  of  an  incentive  than  jewelry  and 
such  tie-ups.  As  an  example,  Charlie  claims, 
and  we  believe  he's  right,  that  his  business 
jumped  'way  up  when  he  had  the  turkey 
give-away — and  N.  S.  G.  when  the  jewelry 
was  given  away  .  .  .  this  is  being  put  on 
record  so  that  you  can  guide  yourselves 
accordingly.  .  .  . 

V 

George  Behr  had  a  unique  display  in  the 
window  of  a  store  adjoining  his  theatre  .  .  . 
on  the  Fischer  toy  give-away.  .  .  .  Nat  Mut- 
nik  is  another  who  exercised  a  little  effort 
in  selling  the  Fischer  give-away  .  .  .  and 
Sam  Mutterpearl,  of  the  checkered  coat 
(he'll  tell  you  its  class — who  knows  these 
days)  took  a  lot  of  time  and  effort  .  .  .  and 
if  you'll  take  our  word  for  it  .  .  .  the  Fischer 
give-away  was  really  one  of  the  best  we've 
seen  .  .  .  also,  not  forgetting  the  Weshner 
Brothers  .  .  .  and  this  time  we  believe  that 
Ben  cops  the  honors  for  his  display  .  .  . 
everything  was  neatly  arranged  on  a  spe- 
cially erected  platform  .  .  .  surrounded  by 
beautiful  spotlights  .  .  .  neat  trimmings  and 
an  attractive  lobby  card.  .  .  . 

V 

Here's  a  hand  for  Jack  Stein  who  really 
sold  Jimmy  Shearer's  show  .  .  .  and  a  fistful 
to  Tony  Williams  for  grabbing  all  the  news- 
paper space  on  the  show.  .  .  .  Joe  Lefkowitz 
of  the  Regent-Paterson  is  selling  his  show 
via  a  de  luxe  manner  .  .  .  he's  another  of 


those  "Gimme  newspaper  space — "  fellows 
.  .  .  but  Joe  does  more  than  ask  for  it — he 
receives !  !  !  !  !  In  other  words,  he  can  take 
it !  ! !  !  How  many  of  you  other  fellows  can 
give  it — and  get  it  ?  ?  ?  ? 

V 

Bobby  Clark,  of  the  Montclair  Clark's,  is 
a  very  fast  little  worker  .  .  .  nothing  secre- 
tive about  his  shows  .  .  .  everybody  knows 
where  his  theatre  is  at,  what's  playing,  etc. 
.  .  .  Al  Barber  raided  the  meadows  recently  to 
give  more  of  a  Christmas  effect  to  his  the- 
atre front !  ! ! !  Hail  Milt  Brenner  for  his 
speedy  activities  .  .  .  just  got  to  the  Haw- 
thorne-Newark  and  do  the  people  up  there 
know  about  his  theatre.  How ! !  ! 

V 

Let's  all  hope  that  Mickey  Kippel,  as- 
sistant to  Larry  Conley,  recuperates  sooner 
than  that.  .  .  .  He  was  dangerously  ill  with 
pneumonia.  .  .  .  But  thank  God  he  is  quickly 
recovering.  .  .  .  Why  don't  some  of  you  send 
him  letters  or  something  to  cheer  him 
up  ! !  ! ! !  Stanley  Theatre,  Jersey  City,  is 
the  address ! 1 

V 

A  great  big  hand  to  Clarence  Scott,  of 
Clem  Murphy's  staff  for  the  fine  intelligent 
way  he  goes  about  his  duties.  .  .  .  And  one 
of  the  most  courteous  porters  we  have  met 
yet ! ! !  ! ! 

V 

Andy  Goldberg  is  doing  more  than  twid- 
dling his  thumbs  up  at  the  Regent-Elizabeth 
.  .  .  a  bouquet  to  Dave  Beehler  of  the  Ritz, 
Elizabeth  for  the  way  in  which  he  sold  his 
New  Year's  show  in  the  lobby.  ...  A  praise 
tipped  needle  to  Charlie  Bechtoldt  for  his 
display  on  the  Fischer  give-away  .  .  .  and 
one  to  Tony  Williams  who  took  extra  pains 
to  sell  it.  .  .  . 

V 

A  couple  of  bouquets  to  Frank  Holler  of 
the  Roosevelt-Union  City  for  his  fine  at- 
tractive lobby  and  excellent  outside  work 
on  promoting  his  programs !  !  A  bouquet 
to  his  wife  for  presenting  him  with  a  fine, 
sturdy  youngster  who  is  the  spittin'  image 
of  Pop  Heller.  .  .  .  Congratulations  ! ! ! ! ! 
See  you  again  soon. 


PAUL  BINSTOCK  MADE 
THIS  FINE  DISPLAY 
FOR  A  DOLLAR-FIVE 

The  display  pictured  in  the  accompany- 
ing photo  and  made  for  "Goona  Goona" 
by  Paul  Binstock,  manager  of  the  Republic 
Theatre,  Brooklyn,  N.  Y.,  cost  just  $1.05, 
which  represented  expense  attached  to  pur- 
chase of  a  six-sheet  and  a  one-sheet.  The 
entire  background  of  native  atmosphere, 
trees,  etc.,  was  painted  in  on  compo-board. 
The  dragon's  eyes  and  mouth  were  con- 


structed in  a  shadow  box  with  flasher  but- 
ton, the  eyes  covered  with  green  and  mouth 
with  red  crepe  paper. 

This  display  caused  a  lot  of  comment  and 
made  patrons  stop  and  look;  so  what  more 
can  anyone  ask  for  a  dollar-five?  That's 
keeping  expenses  down,  Paul.  Let's  hear 
more  about  your  work.  Incidentally,  we're 
glad  to  welcome  yotlr  assistant,  George 
Stoves,  as  a  new  Round  Tabler,  and  will 
watch  his  career  with  interest.  With  your 
able  coaching  it  probably  won't  be  long 
before  he'll  be  stepping  up  another  notch. 

Kuehn  At  Bayonne 

Rudolph  A.  Kuehn,  for  the  past  year  and 
a  half  manager  of  the  Capitol  and.  State 
Theatres  in  Union  City,  N.  J.,  recently  suc- 
ceeded Tony  Williams  as  manager  of  the 
DeWitt  Theatre,  Bayonne,  N.  J.  Incident- 
ally, his  transfer  was  the  occasion  for  a 
good-sized  story  and  photo  in  the  news  sec- 
tion of  a  Bayonne  newspaper.  Williams, 
it  will  be  recalled,  is  now  district  manager 
for  Warner  houses  in  Hudson  County. 


Club  Index  for  Month  of  JANUARY 


Herewith  %ue  list  the  many  items  of  exploitation,  etc.,  which  appeared  on  the  Club  pages  during  the  month 
of  January.  By  keeping  this  issue  close  at  hand  you  can  refer  to  it  whenever  necessary  as  a  means  of  locating 
some  particular  form  of  show-selling.  We  hope  our  members  and  readers  are  finding  this  service  useful. 
The  Club  would  welcome  suggestions  to  improve  it. 


Item 

Issue 

Pag^e 

Item 

21st 

51 

Displays 

Atmospheric  Fronts 

..21st 

57 

28th 

50 

7th 

49 

7th 

52 

14th 

51 

14th 

52 

Feature 

21st 

57 

28th 

51 

14th 

SO 

14th 

60 

,  28th 

50 

7th 

52 

14th 

53 

14th 

60 

28th 

56 

Football 

7th 

52 

Fronts  . 

14th 

50 

14th 

53 

Issue 

14th 
21st 
21st 
28th 
28th 
28th 
..  7th 
7th 
7th 
14th 
14th 
21st 
21st 
28th 
28th 
...21st 
. ..  7th 
14th 
14th 
14th 


Page 

57 
52 
58 
50 
52 
58 
49 
59 
57 
52 
58 
51 
58 
54 
57 
52 
48 
51 
56 
60 


Item  Issue  Page 

Heralds   21st  48 

Kiddie  Biz   21st  48 

Merchant    Tie-Ups    ...  7th  50 

21st  57 

Newspaper  Ads   28th  57 

Newspaper  Tieup    7th  54 

7th  57  . 

21st  57 

28th  52 

Novelty  Gags    7th  56 

14th  •  57 

14th  60 

28th  50 

Openings    7th  56 

14th  52 

'  Robot  Man   28th  52 

School  Tie-ups   7th  50 

Special   Nites   14th  57 

21st  50 


Item 

Issue 

Page 

Special  Stories 

Study  Sales  Angles — 

H.  C.  Browne  . 

7th 

51 

Small   Town  Theatre 

Operation  —  Mr. 

& 

Mrs.  Tom  Edwards  7th 

56 

Radio     Tieups  — 

Ira 

,,  21st 

53 

Chamber     of  Com- 

merce Activity 

Jack   Jackson  . 

28th 

53 

14th 

56 

21st 

48 

Street  Ballvs   

,  ,  7th 

54 

14th 

51 

14th 

54 

21st 

50 

Thrift   Book  Gag 

7th 

48 

68 


MOTION    PICTURE  HERALD 


February    4,  1933 


l||ll"lll|||l 

m 


mil 


iiiiii 


THE  I^ELEASE  CHACT 


iijj|liiijqip'iiiii!iii;! 
Ilillilii'i 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the 
distributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.   Dates  are  1932,  unless  otherwise  specified 


ALLIED  PICTURES 

Features 


Title  Star 

A   Min't   Land   Hoot  GIbton-Marlon    Shilling..  .June  II. 

Bdllag  Paint.  Tha   Hoot  GIbton-Halen  Foatar   July  IS.. 

Cowboy    Ceuiaallar   Hoot  Glbtoa-Shella   Mannara  Oct  IS.. 

Intnidar,   Tta*   Montt  Blue-Llla  Lao   Oaa.  2t.. 

Iron  Maator,  Tha   Llla   Lee-Reolnald   Denny  Nev.  I.. 

Oflear   13   Monte  Blue-Llla  Lae   Nov,  29.. 

Parlilan  Ramanea,  A   Law  Cody- Marlon  Shilling  Oet.  I.. 

Stoker,  Tha   Monta  Blue-Dorothy  Burgaaa. .  .Juna  IS.. 

Unholy   Lava   H.   B.  Warnar-Llla  Laa  Juna  I.. 

Coming  Feature  Attractions 

A  Shriek  In  the  Night  

Anna  Karenina   

Beyond  the  Law   

Boots  of  Destiny   Hoot  Gibson   

Davy  Jones'  Locker   

Dude  Bandit,  The   Hoot  Gibson   

Eleventh   Commandment   Marian  Marsh-Theo.  Von  Eltz  

Midnight  Alarm   

Nestors,   The   Monte  Blue   

Pullman  Car   

Red  Kisses   

Silk  Trimmed   

Slightly  Used   

Sphinx,  The   

Three  Castles   

Valley  of  Adventure,  The   Monte  Blue   

Without  Children   


Running  Time 
Rel.  Data      Mlautaa  Ravlawad 
65  Juna  II 


..70.... July  23 

..63  Oet  8 

..6»..Jan.  I4,'33 

..69....Da«.  10 

.67....  Dec.  3 

..77.... Sent  17 

..70  June  25 

..78  July  t 


COLUMBIA 

Features 


Rel. 


Title  Star 

Air  Hoataai  Evalyn   KnaoD-Jamei  Murray- 

nmi...  Thelma  Todd   Jan. 

American  Madoaaa   Walter    Huston-C.  Cummingi- 

K.    Johnson   Aug. 

Aa  tha  Davll  Cammands  Alan    Dinehart-Nell  Hamlltan' 

Mae   Clarke   Dec. 

Bitter  Tea  at  Oaiaral  YaB  B.  Stanwyck-Nlla  Aether,   Jan. 

By    Whose    Hand?  Ben   Lyon-Barbara   Weeks  July 

Cnlld  at  Manhatun   John  Boles-Nancy  Carroll  Feb. 

Cornered   Tim  McCoy   Aug. 

OacoDtlon   Leo  Carrillo- Barbara  Weaka- 

Nat  Pendleton   Nov. 

End  of  the  Trail.  The  Tira  MtCoy-Luana  Walters  Dec. 

Fighting  for  Justice   Tim   McCoy-Joyce  Compton  Dec. 

Forbidden    Trail   .Buck  Jones-Barbara  Weeks  Nov. 


Running  Time 
Date      Minutes  Reviewed 

iS.'SS  67. Jan.  28.'33 

15  76....  July  S 


24. 


6,'33          89....  Nov.  26 

6   64   

4,'33  71.. Jan.  2I,'33 

5  


Hello  Trouble 

Uat  Maa.  Tha   

Maa  Aaaiaat  Waaai  

Man  af  Actlai.  

McKanaa  at  the  Mauntad. 
Night  Club  Lady.  Tba.... 


Night  Mayor. 


.Buck  Jonea-Llna  Basouetta. . .  .  July 
.Chas.  BIckford-C.  CumainM- .  .Aug. 

.Jack  Holt-Lllllan  Miles   Nov. 

.Tim  McCoy-Caryl  Lincoln  Jan. 

.Buck  Joaet-Greta   Granstedt  Aug. 

.  Adolnhe   Manlou-Maya  Mathat- 

Skeett  Galiaiher   Aug. 

Tha   Lee  Traey-Evalyn  Knajp  Aug. 


Na   Mora  Orchlda   Carole  Lambard-Lyla  Talbat. . . . Nov 

Obey  tba  Law  Leo  Carrllla-Lals  Wllson-Dlckia 

Maore   Jan. 

Speed    Denen  Wm.  Collier.  Jr.-Joan  Marsh. ..Nov. 

Saorting  Age,  Tbia   Jack  Hoit-Evalyn  Knapp  Seat 

SuadawB  Rider.  Tba  Buck   Jones-Barbara    Weeks  Dee. 

That* a  My  Boy   R.   Cromwall-Deretliy  Jordaa- 

Mae  Marsli   Get. 

Vanltsr  ttraat   C.  Blekford-Helen  Chandler  Oct 

Virtue   Carola  Lombard-Pat  O'Brlea..  .OoL 

War  Correepeadent   Jack  Halt- Ralph  Graves- Llla 

Lee   July 

Washingtaa  Marry  Oa  RauRd..Lee  Treey-C.  Cumnlngs   ..Get 

Western  Coda,  Tha   Tim  McCoy-Nora  Lane  Sept. 

White   Eagia   Buck  Jones- Barbara  Weeks  Oct 


4  

19  

28  

18  

15  

31  

15 

20.'S3.., 
28  

27  

19  

25  

20.'33.. 

S  

IS  

30  


8.. 

IS.. 
2S.. 

28.. 
15.. 
16.. 
7.. 


..67.. Jan.  I4,'33 


..67   

.  71.  .. Sent.  24 


.88 

..57. . 
.  66   

..68... Sept. 

.  .68  Dec. 

..74....  Nov. 

..69  

..S5....N0V. 
..67.... Oct 


Dee.  10 


3 
3 
19 


IS 


,  ..71. ...Dae.  3 
...67.... Oct  29 
,  ..89.. ..Nov.  5 


...77.  ...Aug. 
..78.... Oet 

;;67'."!det."" 


20 


I 


Coming  Feature  Attractions 

Beneath  the  Sea   Ralph   Bellamy-Fay  Wray  

Brief   Moment   Barbara  Stanwyck     

r»Hfm-nl»    T'hII,    The  Buck  Jones-Helen  Mack   IMar.  24, '33  

Destroyer,  The     

Fever   Jack    Holt-Lilian  Bond  

Forgotten  Man,  The  lack  Holt   

Lost  Valley   Buck  Jones   

Mike     

Parole   Girl    Mae  Clarke-Ralph  Bellamy     

Pearls  and  Emeralds     

Rex,  the  Wild  Stallion  Wm.  Janney-Dorothy  Appleby  

Rules  for  Wives   

Silent  Men   Tim  McCoy- Florence  Britton  

So  This  is  Africa  Bert    Wheeler- Robt.  Woolsey- 

Raouel   Torres   70. Jan.  28,'33 

State   Trooper   Regis  Toomey-Evalyn    Knapp  Feb.  I0,'33  

Traataa   «   Buck  Jones-Shirley   Grey  Feb.  I0.'33  

FIRST  DIVISION 

Features 


Title 

Big  Drive.  The  

Condemed  to  Death... 

Goona  Goana   

Monte  Carlo  Madness 
Ringer.  The   


Star 

.  Arthur  Wontner 


Sari  Marltza  . 
Franklvn  Dvall 


FIRST  NATIONAL 

Features 

Title  Star 

Cabin  in  tha  Cattan   Richard  Barthelnass  .... 

Central    Park   Joan  Biondell   

Crash.   Tha   Ruth  Chattertea   

Crooner   David  Manners   

Dr.  X   Lionel   Atwili-Fay  Wray. 


Running  Time 
Rel.  D»U      Minutes  Reviewed 

..Jan.    I9.'33  90. Jan.  28,'33 

.Sept   15  70  July  23 

.Nov.    2S  65....  Aug.  27 

.Sept.   15  64  June  II 

Sept   IS..   60  June  II 


Running  Time 
Rel.  Data      Minutes  Reviewed 

.Oct    IS  78  Sept  18 

.Dee.    10  55  Nov.  19 

.Get.     I  St.... Sent  17 

.Aug.   20             68.... Aug.  8 

.Aug.  27            77.... Juna  II 


Title  Star  Rai.  Data 

Employees  Entrance   W.William-Loretta  Young   Feb.  II,' 

Frisco  Jenny   Ruth   Chatterton   Jan.  14,' 

Life  Begins   Leratta   Yaung-Erle    Liadaa. . .  .Get  i. 

Love  Is  a  Racket  Douglas   Falrbanka.   Jr  Juna  2B. 

Match  King.  Tha   Warren  Wllllam-Uii  Daiaita. . . Dec.  SI. 

Silver    Dollar   Edward  G.  RobiBsaa   Dec.  24. 

Tenderfoot,   The   Joa    E.   Brown  Juna  18. 

They  Call  it  Sia  Lore  tta   Young-Geo.    Brant  Nov.  S. 

Three  on  a   Match  Blondell-Wllllam-Dvorak-Davla.  .Oct  29. 

Tiger   Shark   Edward  G.  Robinson  Sent  24. 

20.000  Years  In  Sing  8ing...Bette  Oavls-Speneer  Traey  Feb.  I,' 

Week-End   Marriage   Loretta  Young-Normaa  Faster. .  .July  9. 

You  Said  a  Mouthful  Joe  E.   Brown   Nov.  26. 

Coming  Feature  Attractions 

Blondle  Johnson   Joan  Blondell-Chester  Morris.. 

Central  Airport   Richard  Barthelmess   

Elmer  the  Great   Joe  E.  Brown   

Ex-Lady   Bette  Davis-Gene  Raymond.... 

Grand  Slam   Paul  Lukas-Loretta  Young  

Lilly    Turner   Ruth  Chattertop   

Little    Giant.    The   Edward  G.  RoUnson   

Mind    Reader,   Tha   Warren    William-C.  Cummlngs. 

She  Had  to  Say  Yas  Loretta  Young-Lyte  Talbot  ... 

Silk    Express,   The  Nell   Hamilton-Sheila  Terry... 


Running  Time 

Minutes  Reviawad 

33          75  Dee.  24 

S3  76  Dee.  17 

 72....  Aug.  13 

 72  Juna  18 

 79....  Dae.  17 

 78....  Nov.  • 

 70....  May  28 

 74.. ..Sent  3 

 64. ...Get  I 

 80....  Aug.  27 

33..    .81. ...Nov.  5 

 66  Juna  II 

 72....  Nov.  I* 


.Feb.  2S.'33. 


.65.  Jan.  I4,'33 


FOX  FILMS 

Features 


TlUa  Star 
Almost  Marrlad   Violet  Haming-Ralph  Baiiannr- 

Aiaxandar  Kirkland   

Call  Her  Savaga   Bow-Owiiey-Todd-Rolaad   

Cavalcade   Cliva  Brook-Diana  Wyayard  

Chandu,    Tha    Magielaa  Edmund    Lowe-Boia  Lugasi- 

. .  Irene  Ware   

Congorilla   Mr.  &  Mrs.  Martin  Jahnsaa.. 

Dangerously  Yours   Miriam  Jordan- Warner  Baxter., 

Down  to   Earth  Will   Rogers- Irene  Rich  

Face  in  tha  Sky  Spencer  Traey-Mariaa  Nixaa- 

Stuart  Erwip   

First  Year,  Tha   Gaynor-Farreii   

Golden   West  Tha  Gea.    O'Brien-Janet  Cbandiar- 

Marlon  Burns  

Handle   With    Cara  Jaa.  Dunn-Boots  Mallory   

Hat  Cheek  Girl  Sally  Eiiers-Ben  Lyon   

Hot  Penoer   Victor  MeLagien-Edmuad  Lawa- 

Lupa  Valez-Ei  Brendel   

Me  and  My  Gal   Joan  Bennett-Spencer  Tracy...' 

Painted   Woman.  Tha  P.  Shannon-Soeneer  Tracy-Wm.' 

Boyd   

Passport  to   Hell.   A  Ellssa    Landl-Paui  Lukaa-A 

Kirkiand-Warner  Gland   

Rackety   Rax   Victor  McLanlan-Greta  Nlsaaa- 

Neli  O'Day   

Rebecca  of  Sunnybrook  Farm.. Marian  Nixon-R.  Bellamy  

Robbers  Roest  Gearga  O'Brien-Maurean 

O'Sullivan   ■ 

Second  Hand  WIfa  Sally  Eilers-Ralph  Bellamy..... 

Sherlock    Holmes   Cliva  Brook-Miriam  Jordan  

Six  Hours  to  LIva  Warner  Baxter-John  Bolas-Mlr- 

_  lam  Jordan   

Toss  of  the  Storm  Country. . .Janet  Gaynor-Chas.  Farreii.... 

Ta  Work  Will  Rogers-Marian  Nixon  

Wild  Girl   Joan   Bennett-Chariea  Farrall- 

Ralph  Bellamy   


Running  Time 
Rel.  Date      Minutes  Reviswed 


.July  17. 
.Nov.  27. 


 88  Dec.  3 

 1 10.. Jan.  I4,'33 


..Sept  18. 


74. 
72. 

■73....  July 


.Aug.    17  72  July 

.Jan.  20.'33. 

.Sept  4.... 


.Jan.  i5.'33. 

.July  31.... 

Oct  30.... 

.Dec.  25  

Sept  25  

.Jan.  22,'33. 

.Dec.  4  

.Aug.  21  

.Aug.  14. 


Sept  17 
10 


23 


.Oct. 
July 

.Jan. 
Jan. 
Nov. 


23  

3  

8,'33.. 
I, '33.. 
6  


.Oct  16... 

.Nov.  20... 

.Nov.  13... 

.Get  9... 


...80. ...July  23 

...74.... Oct  IS 
...75....  Dec.  24 
...64.... Sent  24 

...76.. Jan.  28,'33 
...78....  Dec.  17 

....72....  Aug.  13 
....75.... Sept  2 

....75... Oct  29 
....80.... July  16 

...64. .Jan.  2I,'33 
.  .64.. Jan.  21, '33 
...69....  Nov.  26 

...80. ...Oct  29 
...75..  .Nov.  26 
...70  Nov.  12 

...74.... Oct  8 


Coming  Feature  Attractions 

Adorable   Janet   Gaynor-Henry  Garat  

Broadway  Bad   Joan  Biondell  ■  Glaoer  Ragara 

„    .  RIeardo  Certez   

Five  Cents  a  Glass  Marian  Nixon   

Sw"S,  The   Rlcardo  Cortez- Normaa  Faster.. 

p"''<y  »f  Love   Boots  Mallory-A.  Kirkland  

Infernal  Machine   Genevieve  Tobln-Chester  Morrls- 

_  ^  Alexander    Kirkland    . 

Man- Eater   Marion  Burns- Kane  Richmond.. 

Pleasure  Cruise   Genevieve  Tobiii-Roland  Young.. 

Sailor's  Luck   James  Dunn-Sally  Ellers   

Smoke   Lightning   George  O'Brien-Nell  O'Day  

State    Fair   ...^  Janet   Gaynor-WIII  Rogers-Law 

Ayres-Sally    Eilers- Norman 

_        „  Foster- Frank  Craven   

Walking  Down  Broadway  ....James  Dunn-Boots  Mallory- 
,     ,     „  .      .  Zasu   Pitts-Minna  Gombell.. 

Zoo  la  Budapest   Gene  Raymond- Loretta  Young.. 


Feb.  I2.'33. 


Feb.  S.'33. 


Feb.  I9,'33.. 
Feb.  I0,'33. 


FREULER  FILM  ASSOCIATES 

Features 


Running  Time 
Rel.  Date      Minutes  Reviewed 


Title  Star 
Flohtino   Gentleman.   Tha  Wm.  Collier.  Jr.-Jesaphlna 

c^r*,,  HI.....     Tfc-  T  '>«'n''-N-Mi>«'li«»<l   Oct     7  65.... Oet  IS 

Forty-Nlners.    Tha  Tom  Tyler   Oct  28  59   

Gambling  Sex   Ruth  Hall-Grant  Withers  Nov.  21  6S  

Penal  Code,  The  Regis  Toomoy-Holen  Cohan .....  Dae.  2S  

Savage    Girl.    The..  Rochelle  Hudson-Waiter  Byran.  .Dee.     S    '.  '.. 

When  a  Man  RIdea  Alone  Tom  Tyler   Jaa.    IS.'SS... ........ ...... 

Coming  Feature  Attractions 

Black  Cat  The  

East  of  Sudan    

Green  Paradise     

K'" u,"  *r*''>'  Maria  Alba- Walter  ' Byroii' '.'.■.■.■.'.■Feb.' '  I5,'33.  ;.' ' ' 

My  Wandering  Boy    

Red   Man's  Country    

Silent  Army,  The  ."  ....V 

Sisters  of  the  Follies  


MAJESTIC 

Features 

Title 

Crusader.  Tha   


Running  Time 

_  .S**'  .  u  _  „,  D«f«  Minutes  Reviewed 
.Evelyn  Brant- H.  B.  Waraar  Oct      1   72      Oct  8 


February    4,  1933 


MOTION    PICTURE  HERALD 


69 


(THE  RELEASE  CH ART--C©NT'C ) 


..70.... Sept.  24 


Running  Time 

Star  Rel.  Date     Minutes  Revieewed 

Gtid   Jack  Hoxle-Alice  Day   Sept  15  

Heartt  of   Humanity  Jean  Hershelt-Jaeliie  Searl   Sept.  I.. 

Law  and   Lawlest  Jack    Hoxie-Hilda    Moreno   Nov.  30.. 

Outlaw   Justice   Jack  Hoxie- Dorothy  Gulliver  Oct      1  61 

Phantom    Expreu.   The  Sally  Blane-Wm.  Collier.  Jr  Sept   15  70. 

Unwritten   Law.   The  Greta  NIssen-Skeets  Gallagher.. . Nov.    IS  70. 

Vampire  Bat  The   Lionel  Atwill-Fay  Wray   Jan.    2I.'33  67. 

Via   Pony    Expret*   Jack  Hoxle-Marcellne  Day   Feb.  6,'33  

Coming  Feature  Attractions 

Back  Stage  Mystery  

Free  Love     

Public  Be  Damned,  The  •   

SIno.    You    Sinner  Mar.  1,33  

Woman    In    the    Chair,    The  Feb.    18. '33  


..Sent  24 
Jan.  4,'33 
Jan.  28.'33 


MAYFAIR  PICTURES 


Features 

Running  Time 

Title  Star  Rel.  Date      Mlnutei  Reviewed 

Alias   Mary   Smith   Gwen  Lee-John  Darrew   July  15  

Behind  Jury  Deort   Helen  Chandler-Wn.  Collier.  Jr... Dee.     1  67   

Gorilla   Ship.   The  Ralph  Ince-Vera  Reynold!  June    11  8fl  Aug.  27 

Heart  Punch   Marlon  Shilllng-L.  Hughe*  Oct    15  64. ...Oct  29 

Her  Mad  Night   Irene  RIeh-Conway  Tearle   Oet      1  67  Oct  28 

Malay  Nlihts   John  Mack  Brawn-D.  Burgeu- 

Ralph    Ine   Ntv. 

Midnight  Mml*   Beryl   Mercer-Chat.  Delaney- 

Gwen  Lee   Aug. 

Midnight  Warnlni   William   BoycT'CUudla  Dell  Nev. 

No    Living    WltnsM   Barbara    Kent-Gilbert   Roland..  .Sent.  15  65  Sent  17 

Sister  to  Judas  Claire   Windsor-John    Harron..  ..Jan.      I, '33  

Tangled   Destinies   Lloyd  Whitloek-Dorls   HIM  Sent  I  

Temntatlon's   Workshop   Helen    Foster-Tyrell    Davis  June  20  

Tranned  In  TIa  Juana   Edwina   Booth-Duncan   Renalde.  .Aug.  15  

Widow    In    Scarlet   D.    Revler- Kenneth   Harlan  July     1  58  July  23 

Coming  Feature  Attractions 

Justice  Takes  a  Holiday  Feb.  '33  

Revenge  at  Monte  Carlo  Feb.       '33  , 


I. 


15. 


....61. ...Aug.  IS 


METRO-GOLDWYN-MAYER 


Running  Tim* 
Rel.  Data      Minutes  Reviewed 

..BO  Sept  10 

..78. 


.Aug.  20 


Title  Star 

BlendU  •!  th*  F*lll**  Marlon  Oavlet-R.  Montgomery. ..Aug.  20. 

Dlvere*  In  th*  Family  Jackie  Cooper   Aug.  27 

(Reviewed  undtr  th*  tlU*  "After  Dlvere*") 

Oownttalrs   John  Gilbert   Ang.    S  72.. 

Faithless   T.  Bankhead-R.  Montg*m*ry  Oet    15  74.. 

Fast    Lit*   William   Halnes-Madge   Eva>*...D**.    IS  75.. 

Fl*sh   Wallace  Beery- Karen  Morley- 

Rieardo  Cortez   Dee.     •  .75. ..*Oee, 


.Aug. 
.Oct 
.Dee. 


Grand  Hotel 


.Garbo-John  Barrymor*   Sent  II  1 15.... Apr. 


6 
15 
10 

17 
16 


..86....  Nov.  26 


...67. ...Deo. 

...64.. ..July  1 

...76.... Sept  24 

...78....  Nov.  12 

.127  Dee.  31 


Kongo   Walter  Huston-Lup*  V*l*z  Oet.  I.. 

Mask  *f  Fu  Manehn.  Th*  Boris    Karlofl   Nev.  5.. 

Paek  Up  Your  Trouble*  Laurel    &    Hardy   Sent  17.. 

Payment   Deferred   M.  O'Sulllvan-C.  Laughten  Oct.  8.. 

Prosperity   Dressier- Moran   Nov.  18.. 

Rasputin  and  the  Empress  Ethel.  John  and  Lionel  Barry- 
mor*  Dee.  23.. 

Secret  of  Madam*  Blanch*,  Th*..  Irene  Dunne-Phllllps  Holmes  Feb.    4.'33        78. .Jan.  21, '33 

Skyscraper   Souls   W.  Wllllam-M.  O'Sulllvan  July    IS  80. ...July  16 

Smilln'  Thru-  Norma  Shearer- Fredrle  Mareh- 

Leslls    Howard   Sept  24  100.... Oet  22 

Son   Daughter   Helen  Hayes-Ramon  Novarro  Dee.    23   79.. Jan.  7,'33 

Sneak    Easily   Buster  Keaten   Aug.    IS  82  Aug.  27 

Strang*  Interlude   Norma  Shearer-Clarke  Gable  Dec.    38  112  Sept  3 

Unashamed   Helen  Twelvetrees   July     2  77. ...July  23 

Washington  Masnuerad*   Lionel  Barrymore   July     •  74.... July  2 

(Reviewed  under  th*  title  "Washington  Show") 
Whistling   In  th*   Dark  Ernest  Truex-Una  Merkel  Jan.  2I,'33  

Coming  Feature  Attraetiona 

Clear    Alt    Wires   Lee   Traey-Benlta    Huna  Feb.  I8,'33  

Dancing  Lady,  Th*   

Hell  Below  Robt.    Montgomery-Jimmy  Du- 

rante-Robt.  Young-Walter 

Huston-Madge    Evans   Mar.  IS,'33  

La   Tendrests   Norma  Shearer   

Man  on  the  Nile  Ramon  Novarro-Myrna  Ley  

Peg  0'   My  Heart  Marlon  Davles   

Reunion  In  Vienna  John  and  Lionel  Barrymore  

Rivets   John   Gilbert-Mae  Clarke   Mar.  25,'33  

Soviet   Clark  Gable- Wallace  Beery  

Tarzan  and  His  Mate  J.    Weissmuller-M.    O'Sulllvan.   .        ...  ...   

Today  We  Live   Joan  Crawford-Gary  Cooper  Mar.  4,'33  

Tugboat   Annie    Marie  Dressier- Wallace  Beery  

Turn  To  the  Right     

What!     No  Beer?  Buster   Keaton- Jimmy  Durante ...  Feb.    II. '33  

What  Women  Give  Phillips  Holmes-Diana  Wynyard . . Mar.    1 1. '33  

White  Sister.   The   Helen    Hayes-Clark   Gable  Feb.    25. '33  


MONOGRAM  PICTURES  CORPORATION 


Features 

Title  Star 

Black    Beauty  Feb. 

Crashin'  Broadway   Rex  Bell   Dee. 

Diamond  Trail.  The   Rex  Bell   Dee. 

Fighting  Champ.  The   Bob  Steel*   Dee. 

From  Broadway  t*  Cheytnn*. . .  Rex    Bell   Sept. 


Running  Time 
Rel.  Date       MInutts  Rsvlewed 


I. 'S3. 
36.... 
SO.... 
IS.... 
10.... 


Girl  from  Calgary  FIfl  D'Orsay   Sept  24. 

Guilty  er  Not  Guilty....  Betty  Compson-Tom  Douglas  Nev. 

Hidden  Valley   Bob  Steele   Oct 

Jungle.  Bride   Anita  Page-Charles  Starrett  Feb. 


.Thelma  Todd-Frank  Hawks  Aug.  SO 


Klondike      

Lucky   Larrlgan   Rex  Bell-Helen  Foster 

Man  from  Arizona.  Th*  Rex  Bell   

Self-Defens*   ,  Pauline  Frederick   

Strange  Adventure   Regis  Toomey-June  Clyde 

Thirteenth   Guest   Ginger  Rogers 


15  

10  ... 
I5.'33. 


7  reels. 
6  reels. 


..68.... Sept  24 


West  of  Singapore   Betty  Compson-Clydo  Coek  Jan.  SI.'SS. 

Western  Limited,  Th*   Estelle  Taylor   Aug.  5  

Young    Blood   Bob  Steele   Nov.  5  

Coming  Feature  Attractions 

Oliver  Twist   Dickie    Moore-lrvIng  Pichel- 

Jackle  Searle   Feb.  28,'33. 


..Dee.  I  

..Oct.    21  8  reels  

..Dec.    15  88  Dec. 

..Nov.    20  7  reels  

..Sent    S  68  Aug. 


10 


13 


PARAMOUNT  PUBLIX 

Features 

Running  Time 

„,   Title  .  _    _.  „^   Star  „    ^    „  .  Minute*  Reviewed 

Big  Broadcast.  Th*  Stuart  ErwIn-BInn  Crosby-Kate 

Smith  •  Leila  Hvam  •  Mills 

Bros.  -  Boswell  Sisters  -  Cab 

Calloway  -  Vincent  Lenez  - 

_  ..      «     ..  Arthur  Tracy  -  Sharon  Lynn. ...Oct    28  80  Oet  • 

Billion  Dollar  Scandal  Carole  Lombard- Robt  Armstrong. .Jan.     6.'3S  78  Dee  81 

Blonde  Venus   Marlene  Dietrich   Sept    16  85  Sept  10 


.95. 


.  Nov. 


.70....  Dec. 
.  80... July 


Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Devil  and  the  Deep  T.   Bankhead-G.   Cooper  Aug.    12  70  Auq.  < 

Devil  Is  Driving,  The  Edmund   Loew-Wynne  Gibson  Dec.     9  70  Dee.  10 

Evenings   for   Sal*  Herb  Marshall-Sari  Maritza  Nov.    II  65  Nov.  5 

Farewell  to  Arms,  A  Helen   Hayes-Gary  Cooper  Jan.      6,'33  78  Doe.  18 

Guilty  as  Hell  Edmund  Lowe-Victor  McLaglon. . Aug.     5   80  July  30 

He  Learned  About  Women..... Stuart  Erwin-A.  Skipworth  Nov.  4  

Heritage  of  the  Desert  Randolph  Scott-S.  Fleming  Sept.  30  59  

Horse  Feathers   Four   Marx   Bros  Aug.    19  68  Aug.  8 

Hot  Saturday   Nancy  Carroll-Cary  Grant  Oct    28    73  Oet  22 

If  I  Had  a  Million  Gary   Cooper  -  Wynne   Gibson - 

Geo.    Raft- Richard  Bennett- 
Mary  Robson   Nov. 

Island  of  Lost  Souls  Chas.  Laughton-Rlchard  Arlen- 

Irvino   Pichel-Leila  Hyams  Dee. 

Lady  and  Gent  Geo.   Bancroft- Wynne  Gibson. ..  .July 

Love   Me  Tonight  Maurice  Chevalier- Jeanatte 

MacOonald   Aug. 

Luxury  Liner   Geo.   Brent-Zita  Johann- Frank 

Morgan   Feb. 

Madame    Butterfly   Sylvia  Sidney-Cary  Grant  Dee. 

Madame  Racketeer   Alison  Sklpworth-R.  Bennett  July 

Madison    Snuare    Garden  Jack  Oakle-Marlan   Nixon  Oct. 

Movie  Crazy   Harold  LIsyd-C.  Cummlngs  Sept. 

Mysterious  Rider,  Th*  Kent  Taylor-Lena  Andri  Jan. 

Night  After  Night  Geo.  Raft-C.  Cummingt  Oct 

Night  of  June  13  Clive    Brook-Frances  Dee-Gene 

Raymond   Sent 

No  Man  of  Her  Own  Clark  Gable-Carole  Lombard  Dee. 

Phantom  President.  The  Gee.  M.  Cohan-CIaudette  Col- 
bert-Jimmy  Durante   Oet. 

70,000  Witnesses   Phil  Holmes-Dorothy  Jordan  Sept 

She  Done  Him  Wrong  Mae  West-Owen  Moore   Jan. 

Sign  of  the  Cross  Fredrle    March-EIIssa  Landl- 

I   Claudette  Colbert   Feb. 

Tonight  Is  Ours   C.   Colbert- Fredrle  March-Paul 

Cavanaoh   Jan. 

Trouble  In  Paradise  Miriam    Hopkins-H.  Marshall- 
Kay  Francis   Oct. 

Under  Cover  Man  Geo.  Raft-Nancy  Carroll  Dee. 

Vanishing    Frontier   John    Mack  Brown-Evalyn 

Knaop-Zasu  Pitts   July 

Wild  Horse  Mesa  Randolph  Scott-Sally  Blane  Nov. 


S.'33.. 

30  

22  

7  

23  

20.'S3.. 
14  

23  


.104  Aug.  20 

..70.. Jan.  28, '33 

..86  Oes.  SI 

.72... July  SO 
.  74...  Oct  8 
.98.... Sent  24 

.■.70     .Oet  ■ '  8 

.72.... Sent  17 
..78.... Dec.  24 


7  

2  

27,'33.. 

I0,'33.. 

I3.'3S.. 

21  

2  


.78....8ept  24 
.72  Aug.  20 


.123....  Doe.  It 

..76..  Jan.  7.'S3 

. .73.... Oct  28 
..74  Dee.  18 


.70.... July  23 


Coming  Feature  Attractions 


A   Bedtime  Story  Maurice  Ch_evalier- Helen  Twelve- 
trees   

College  Humor   Richard    Arlen-Franees  De*  

Crime  of  the  Century.  The  Stuart  Erwin-Wynne  Gibs**  Feb.  24.'33  

Curse  af  Sunken  Gold  

Eagle  and  the  Hawk,  The  Gary  Coooer-Oakle-Raft   

From  Hell  to  Heaven  Carole  Lombard-Jack  OakI*  Feb.  24,'33    

Hello,  Everybody   Kate  Smith  _^  Feb.    I7,'33  70. .Jan,  I4.'33 

King  of  the  Jungle  Frances  Dee-BUster  Crabbo  

Lady's   Profession,    A  Alison  Skipworth- Roland  Young.. Feb,  24,'33  

Lives  of  a  Bengal  Lancer,  The. Fredrle    March-Gary  Cooper- 
Richard   Arlen   ,  

Murders  In  the  Zo*  Charlie  Ruggles- Kathleen  Barke..Mar.  I7,'33  

Pick  Up   Sylvia  Sidney-George  Raft   Mar.  31. '33  

Strictly   Personal   Marlorle   Rambeau- Eddie  Ouil- 

lan-D.   Jordan   Mar.  I0,'33  

Under  the  Tent*  Bin  Kent  Taylor   ;.  Mar.  24,'33  

Woman   Accused,  Th*  Gary  Grant-Nancy  Carrell-John 

Halliday-Rlehard   Bennett   Feb.  I7,'33  


POWERS  PICTURES 

Features 


Title 


Star 


Gables  Mystery,  The  Lester   Matthews- Anne   Gr*y  June  IS. 

Her  Radio  Romeo  Gene  Gerrard-Jetsle  Matthews..  .July  15. 

Her  Strange  Desire  Laurence  Olivier   July 

Limping    Man,   The  Franklin   Dyall   Aug. 

Lucky  Girl   Gene  Gerrard-Molly  Lament  Sept  I. 

Man  Who  Won,  The  Henry  Kendall -Heather  Angel. ..  .Sent  15. 

Skin  Game   Edmund    Gwenn  -  Phyllis  Kon- 

ttam   June  I. 

Woman    Decides,   The  Adrianne  Allen-Owen  Nares  Aug.  15. 

RKO  RADIO  PICTURES 

Features 


Running  Time 
Rel.  Date       Minutes  Reviewed 


.71. ...May 


 60. 

..55. 


..Aug.  IS 
..Aug.  27 


.70. 


.70. 
.68. 


Title  Star 

Age  *f  Content  Th*  Richard  Cromwell- Erie  Linden 

Arline  Judge   Aug. 

Animal    Kingdom   Leslie  Howard-Ann  Harding  Dee. 

Bill  of  Divorcement  John  Barrymore-Blllle  Burk*,,. .Sent 

Bird  of  Paradise  D.  Del   Rio-Joel  MeCrea  Aug. 

Bring  'Em  Back  Ally*  Frank  Buck's  Adventure  Aug. 

Cheyenne   Kid   Tom  Keene    ;  Jan. 

Come  on  Danger  Tom  Keens     Sent 

Conauerors.   The   Ann  Harding- Richard  DIx.  Nov. 

Goldle  Gets  Along   till    Damlta-Chas.    Morton  Jan. 

Half- Naked   Truth,  Th*  Lee  Traey-Lupo  Velez  Dee. 


Running  Tie 
Rel.  Date  Minutes 


Hell's  Highway   Richard  DIx 

Hold  'Em  Jail  Edna    May   Oliver  -  Wheeler 

Woolsey- Roseoe  Ates   Seat 

Little  Orphan  AnnI*  MItzl  Green- Buster  Phelps  Nov. 

Lucky   Devils   B!M   Bovd-Brure  Cabot-Willlam 

Gargan-D.  Wilson   Feb. 

Men  Are  Such  Fools  Leo  Carrllls-V.  Oebtrn*  Nov. 

Men  of  America  Bill  Boyd   ..  ..Dee. 

Monkey's  Paw,  The  Ivan  SImnson-Le'ulse  Carter! Jan. 

Most  Dangerous  Game,  Th*  Leslie  Banks-Joel   MeOrea  Sept 

No  Other  Woman   Irene  Dunne-Chas.   BIckford  Jan, 

Past  of  Mary  Holmes,  The... .Helen  MacKeilar-Erle  Linden  Jan. 

Penguin   Pool   Murder  Edna  May  Oliver  De*. 

Phantom  of  Crestweod  Rieardo  Cortez- Karon  Morley....Oct 

Renegades  of  the  West  Tom  Keene   Nov. 

Roar  of  the  Dragon  Richard  DIx-GwIII  Andre  July 

Rockabyo  Constance  Bennett-Joel  MeCrea.. .Nov. 

Secrets  of  the  French  Police. .Gwlll  Andre-Frank  Morgan  Dee. 

Snort  Parade.  The  Joel  MeCrea-Marian  Marsh  Nov. 

Strange  Justice   Marian  Marsh-R.  Denny  Oft 

Theft  of  the  Mona  Lisa.  The.. Willy  Forst-Trude  von  Mole  Oct 

.       ...                              (Reviewed — German  version) 
Thirteen  Women   Irene   Dunne-Gregory  Ratoff  Sept. 


Sept  23.. 


5... 
23.., 
30... 
12... 
19... 
20,'33 

23  

18  to.. 

27,'33  

18  77 


 63.. 

 78.. 

 76.. 

 80.. 

 70.. 


Reviewed 

..July  30 

.Dee.  10 

..Sept.  10 

..June  25 

..June  4 


..Nov.  19 


...74., 
...70.. 


3.'33  60.. 

18  

t  75.. 

13,'SS  52.. 

t  78.. 

8,'33  58 

20. '33 
30... 
14.... 
25.... 

8.... 
25.... 

2.... 
II.... 

7  

21.... 


Jan.  7.'33 
..'Aug.  20 

..Jun*  29 

..Oct  2t 

...Deo.  31 


..Nov.  12 
..Oct.  I 
..July  30 
Jan.  2I.'33 


...78.. 
...77.. 
...75.. 
...71.. 

...75.. 
...58.. 
...65.. 
...74.. 

.. .82.. 


. .  Nov. 
..Oet 
..Nov. 
..July 


12 
22 
28 
9 


.  Nov.  28 

..Dec.  17 

..Dee.  24 

..Aug.  27 
.  .Apr 


9 


IS.. 


..73.... Sent 


Coming  Feature  Attractions 

Great  Desire.  Th*  K.    Hepburn-Colln  Cllve-Blllle 

„     .  ,  Burke   Mar.  in.'33  

Great  Jasper,  The  Richard  DIx   Mar.  3,'33  

Hell  Bent  for  Election  Edna   May  Oliver  

Kina    Kong   Fav  Wray-Bruce  Cabot  

Little  Women   Anita   Louise- Onrothv  Wilson  

Our  BeHers  Constance  Bennett-Joel   McCrea..Mar.   SI.'SS  ".V. 

Sailor  Be  Good  Jack  Oakle-VIvlenne  Osborne  Feb.  10.'33  

Scarlet  RIvw  ...   Tom    Keene-D.   Wilson  Mar.    I7.'33  57..Jaii.  2I,'33 

Sun  Also  Rises,  The  ,  

^weeolngs   Lionel  Barrymore  !...!!!!!!.'! .■.■MaV."24.''33'.. i 

^caze   John  Barrymore- Myrna  Ley  Feb.  I7,'33  

STATE  RIGHTS 

Features 


Title 

A  Nous  La  Libert*.. 
Bachelor  Mother   . . . 


Star  Dlst'r 

 Rolla  France   Harold  Auten. 

 Evalyn  Knanp-James 

Murray   Goldsmith  ., 


Running  Time 
Rel.  Date       Minutes  Reviewed 
 93  June  25 

...Jan.    5,'S3....7I..Jan.  21. '33 


70 


MOTION    PICTURE  HERALD 


February    4,  1933 


(THE  RELEASE  CHAKT—CCNT'D } 


TItl* 

Btl,  Le   

Bl>ma  the  Woman. 


Dinaert  >t  the  Aretit  

Diary  of  a  Ravalutlanlit. . 
Fata  an  tha  Barraom  Floor, 

Tha   

Farblddan  Comaany   

Fourteenth  of  July,  The... 

Htina  af  Daath  

In  tin  Days  at  tha  Cruiadan, 

Itia  af  Paradlia  

Manhattan  Tawar   


Man  and  Jobs   

MIdnlBht  Lady.  Tba. 

Out  af  SInaaoara  

Prida  af  tha  Lailan. 
Red  Haired  Alibi... 
Silver  Linlno.  Tha.. 

Sllihtly  Married  ... 


Rnnnlao  TIaa 

Star  Rel.  Date       Minutes  Reviewed 

Andre  Lefaur   Protex  Tradino   80  Oct.  8 

Adolnhe  Menlou- 

Benlta  Hune   Prinelnal   Oet     IS  74  Nov.  5 

 Exp.  Film  Ca  58  July  9 

G.  V.  MoU2alevil(y..Amltino   June     8  100  June  18 


Title 


Star 


•nlper.  The  . . . 
•need  Madnato 


Thrill  of  Youth  

VIroInt  of  Ball  

With  Wllllamian  Banaath 

tha  Soa   

Waman  In  Chalna  

(Reviewed  under 


B.  Fletcher   Invinelbia  . 

Sally  Blane   Chesterfield 

Annabella  -  Georges 

Rigaud   Tobis- Rene  Clair  

N.  P.  Chmeliofl  Amkino   Aug. 

Alberto  Pasauaii  ....Monooolo   Oet. 

 invinelbia   

Mary  Brian- Irene 

Rich-James   Hall. .  Remington   Dae. 

 Ami(ino   Ian. 

John  Darraw   Chesterfield   

Noah  Beery   Goldsmith  Plea  

Sally  Blana-B.  Kent.  Mascot   Oat 

Merna  Kennedy   Capital   Oat. 

Maureen  O'Sulllvan. .  Patrician  Pie- 

tures   

Evalyn  KnaoD-Waltar 

Byran   Chesterfield   Oet. 

 Amkino   ...Aui. 

Richard  Talmadge- 

Nancy  Drexel   Mercury   

June  Clyde   Chesterfield  ....Aug. 

 Principal   Dae. 


June     I . . 


12.. 
I.. 


..66.... Oct.  22 
..67.... July  9 

..85.. Jan.  28. '33 

.76  Aug.  27 

..75. ...Oet.  15 
 July  16 


I.. 
1.'33. 


10.. 
21.. 


.67....  Nov.  19 
.70.. Jan.  I4,'33 

.C5  June  li 

.61  Soot.  24 

.70.... Oet.  29 

.75.... Oet  29 

.58.... June  4 


15. 
25. 


.65.. ..Dec. 
.68  Sapt 


15. 
t. 


.62.... July  SO 
.63.... Sent  10 
.46  Dec.  17 


 Principal   Nov.    24   59  Dee.  S 

Owen  Naras   invincible   69  Aog.  13 

title  "The  Impassive  Footman" — Assae.  Radio  British) 


TIFFANY 

Features 


Title 

Last  Mile.  Tha  

Man  Called  Back.  Tba 
These  We  Love  


Running  Time 

Star  Ral.  Data      Minutes  Reviewed 

Preston    Foster  -  Howard 

Phillips   Aug.   21  84. ...July  30 

Cenrad  Nagel-Dorls  KenyoB  July    17  •O....July  23 

Lilyan  Tashman- Kenneth 

MacKenna   ..Sent   II  77  Sept.  17 


UNITED  ARTISTS 

Features 

Running  Time 

TItfa  Star  Rel.  Data      Minutes  Reviewed 

Cynara   Ronald  Calnan-Kay  FraBCla.._.Dae.   24  80..:. Nov.  5 

Kid  fran  SpaU.  Tha  Eddie  CuitM'   Nav.    17  90.... Nov.  5 

Magic  Night   Jaek  Buchanan   ..N«v.     S  76  Nav.  12 

Mr.  RablBsoii  Cnisaa  ....Douglas  Fairbanks   ..Aug.   19  72. ...Oet  I 

Rain   ..Jaan  Crawfard  Oat   22  ..85  Sept  17 

White  Zambia   Bela  Logasl   Aag.     4.  70  Aug.  6 

Coming  Feature  Attractions 

Halleluiah.        ■  Bon  Al  Jolaan   

I  Caver  the  Watarfrant  Claudetta  Colbert- RIeh'd  Arlon- 

Ernest  Torrenee   

India   Speaks  (Made  In  Tibet  and  India)  

Jaa  Pafooka   Jlmoy  Durante   

Masguerader,  The   Ronald  Colman-Ellssa  Lapdl  

Perfect  Understanding   Gloria  Swanson  

Socrota   Marv  Pickferd-Losllo  Howard  

Style   Lilyan  Tashman   ^  


UNIVERSAL 

Features 


Running  Time 
Rel.  Date      Minutes  Reviewed 
...76. ...Sent  24 


THIo  Star 

Afraid  ta  Talk  Erie  Linden-Sidney  Fox  Nav.  17 

(Raelewad  under  title  "Merry  Ga  Round") 

Air  Mall   Pat  O'Brlen-Raloh  Bellamy  Ntv.     S  83. ...Oet  8 

All  ABorleaa,  Tha  Richard  Arlen-Glerla  Stuart  Oct     6  78.... Sept.  24 

B«A  Mrwl   Irene  Dunne-Jahn  Balaa  Sapt     1  84.... July  23 

Paat  ea^Mfllam   Tam  Brawn   June   25  78 


PIUBiM  ams   Tam  Mix-Ruth  Hall   Dee.   22  57 


S  

14  

I2.'S3. 
22  . 

4  


57 

..56   

..58  July  16 

..68..  Jan.  7.*33 
,.78. ...Dee.  3 
..75.... July  9 
..74..  Jan.  7,'33 

..78....  Aug.  20 
..74.... July  16 
..75....  Aug.  27 


 Nenaoaa,  Tha  Tom  Mix   Seat 

HIMaa  Md   Tom  Mix   Not. 

Iglaa   All  Star   July 

Uwhtir  !■  Mall   Pat  O'Brlan-GlarIa  Stuart  Jan. 

■■MP.   Tha   Borla  Karlaff-Zlta  JahaiB  Dae. 

M»  Pat  TN  KiN  Tom  Mix   Aug  

NagaM   Tala  BIrell-Melvyn  Douglas  Jan.  26.'33 

•kay  Anarlea   Lew  Ayraa-Maween  O'Sulll- 
van  .Sept.  8.... 

Old  Dark  Hausa.  Tha  Boris  Karlaff-L.  Bend  Oet  20.... 

Once  In  a  Lifetime  Jaek  Oakie-Sidney  Fox  Sapt  22... 

Terror  Trail,  The   Tnm    Mix   Feb.  2,'S3.  

Texas   Bad    Man  Tom  Mix   June   SO  60   

They  Just  Had  to  Get  Marriad.Sumfflerville-Pltts   Jan.     5.'$3  68   

Tom  Brown  of  Culver  Tom  Brown   July    21  70  July  It 

Coming  Feature  Attractions 

Bio   Cage.   The   Anita  Page-Clyde  Beatty   

Black  Pearl   Tala  Birell   

Cohens  and  Keliys  in  Trouble.  Chas.   Murray-Geo.  Sidney   Mar.  9,'33  

Counsel  lor-at- Law   

Destination    Unknewp   Pat   O'Brien-Ralph   Bellamy  Feb.   23. '33  Jan.  28/33 

Kiss  Before  the  Mirror   Nancy  Carroll-Paul  Lukas   Mar.  23, '33  

Lauahina   Boy   Zita  Johann   

Left  Bank.  The  

Lucky  Dog   Charles  "Chic  "  Sale  

Niagara   Falls   Summerviile-Pitts   

Only  Yesterday   

Prison    Doctor,  The  

Private  Jones   Lee  Tracy-Gloria  Stuart  Fab.  I6,'33  

Rebel,  The   Viima    Ganky-Luis  Tranker  

Read  Back,  The   

Rome  Express   Esther  Raiston-Conrad  Valdt   94.. Jan.  2I,'33 

Rustler's  Roundup   Tom  MIx-Dlane  Sinclair  

S.  0.  S.  iceberg   

When  the  Time  Comes   Spencer  Tracy   


WARNER  BROS. 

Features 


_.„  Running  Time 

Tit!?  »'<•  DaU      Minutes  Revlawad 

Big  City  Blues  Joan  Blondell   Sapt  18  68. ...June  IS 

Big  Stampede.  The   John  Wayne   Oet  8  

Blessed  Event   Leo  Tracy-Mary  Brian  Sept  10  84 

Hard  to  Handle   James  Cagnay   Jao.   

Haunted  Geld   John  Wayne   Dae 

I  Am  A  Fugitive  from  a  Chain 

.^■."•_v,.-  •*»"'   Nav.    19  ..90. ...Oet  22 

Jewel   Rabberv   Wm.  Powell-Kay  Franels  Aug.    13   68.  ...June  II 

Kino's   Vacation.   The  George  Arliss   Feb.    I7,'33  60. .Jan.  28,'33 


Sent  10 

28.'33        76..  Jan.  7.'S3 

17  


Ladies  They  Talk  About  Barbara   Stanwyck   Feb. 

Lawyer  Man   Wm.    Powell-Joan    Blondell  Jan. 

One  Way  Passage   Wm.  Powell-Kay  Franels  Oet 

Parachute  Jumper   Douoias  Fairbanks,  Jr  Jan. 

Picture   Snatcher   James  Caoney   Jan. 

Ride   Him   Cowboy   John  Wayne- Ruth  Hall  Aug. 

Scarlet   Dawn   D.   Fairbanks,  Jr.   -  Nancy 

Carroll   Nov. 


Running  Time 
Rel.  Date      Minutes  Reviewed 


4,'33        64.. Jan.  7.'S» 

7.'SS  72....  Dec.  S 

22    69... .July  8* 

28,'33        65.... Dee.  SI 

28,'33  

27    56   


12. 


 58. ...Nav. 


Successful  Calamity.  A  George   Arliss   Sept.   17  72  Oct 

Two  Against  the  World  Constance  Bennett   Sept.    3  71  July  S* 

Winner  Take  All  James  Cagney   July    IB  67  June  25 

Coming  Feature  Attractions 

Adopted   Father,  The   George   Ariiss-Bette  Davis  

Baby   Face   Barbara  Stanwyck   

Forty-Second  Street   Warner    Baxter-Bebe  Daniels- 

Geo.   Brent   Feb.  2S,'33  

Girl  Missing   Ben  Lyon  •  Mary  Brian  •  Peggy 

Shannon   

iiieaal   Ivor  Barnard   

Keyhole.  The   Kay  Francis-George  Brent   

Life  of  Jimmy  Dolan,  The  D.Fairbanks,  Jr.-Loretta  Young  

Man  from  Monterey,  The  John  Wayne-Ruth  Hall  

Mayor  of  Hell,  The  James  Cagney-Glenda  Farreli  

Somewhere  in  Sonera  John  Wayne   

Telegraph   Trail.    The  John  Wayne   

Wax  Museum,  Mystery  of  tha. Lionel    Atwill-Fay   Wray  Feb.    I8,'33  72.. Jan.  7.'SS 


WORLD  WIDE 

Features 

Running  Time 

.    TIUo.     _   .  ^    Stau',   Rel.  Date      Minutes  Revlawad 

Auction   in  Sauls  Conrad  Nagel-Lella  Hyams  Jan.  29,'33  

Between  Fighting  Men   Ken   Maynard   Oct.    16  62   

Breach  of  Pramha  Chester  Morris-Mae  Clarke  Oct    23  67   

Come  On.  Tarzan   Ken   Maynard   Sept.  II  Gl  

Croaked  Circle.  Tha   Ben  tyon-lrene  Purcell  Sept.  25    70  Aug.  21 

Death  Kiss.  Tha  Adrlenne  Amos- David  Manners- 
John  Wray   Dae.   25  75.... Dae.  M 

Drum  Taga   Kan  Maynard   Jaa.   29,'S3  61  

Dynamite  Ranch   Ken  Maynard   July   31  59   

False  Faces   Lowell  Sberraan-Llla  Lea   Oet    13  83  Dec.  S 

Fargo  Express   Ken  Maynard   Nov.    29  82   

Hypnotized   Moran  and  Mack   Dee.   25   70  Dae.  14 

Racetrack   Leo  Carrilla   June     5  78   

Sign  of  Four.  The  Arthur  Wontner   Aug.    14  74  July  3* 

Son  of  Oklahoma   Bob  Steele   July    17  55   

Texas  Buddies   Bab  Steele   Aug.   28    59   

Tombstone  Canyan   Ken   Maynard   Dec.   25  ...(2   

Trailing  the  Killer   (Special)   Dae.     4  68  Oct  IS 

Uptown  New  York   Jaek  Oakla-Shlrlay  Bray  Dae.     4  80  Na*.  It 


Coming  Feature  Attractions 


Lone  Avenger.  The  Ken   Maynard   Apr.    9, '33.. 

Phantom  Thunderbolt   Ken   Maynard   Mar.  S.'SS.. 

Study  In  Scarlet  A  Reginald  Owen   Mar.  I2.'33.. 

Tarnished   Yeuth   Jetta  Goudal-Gllbert  Raland  


GERMAN 

Features 


Title 

Barberina,    Tha  King's 

Dancer   

Beautiful  Maneuver  Tima. 
Comradeship   

(duller  Emden   


David  Golder  

Enchanted  Escapade 
Fire  In  the  Opera.. 


Star 


Dist'r 


Running  Time 
Rel.  Date       Minutes  Reviewed 


,  Nov.  t. 
.  Sett  t. 


Flower  Lady  of  LIndenau. 
GItta  Discovers  Her  Heart. 

Gloria   , 

Herzblut   , 

Immortal  Vagabond,  The.. 
Louisa,  Queen  of  Pmsala. . . 

Love  Is  Love  

Maedchen  In  Ualfarm  


Man  Without  a  Name.  Tha. 

1014  

Party  Does  Not  Answer,  The. 
Sehubert's  Dream  of  Spring. 
Two  Hearts  That  Boat 

as  One   

Yorek   


Lll  Dagover   Capital   Bet  25. 

Ida  Wuest   World's  Trade 

 Assoc.  CInamaa. 

 World's  Trade 

Exchange   . . . 

Harry  Baur   Protex  Trading  .   

Kaethe  von  Nagy  Protex  Trading ..  Dec.  7.. 

G.    Froehlich   -  J. 

Nowatna   CapiUI   July  12. 

Renate  Mueller   Protex  Tradlag..  Jul)'  7. 

Gitta  Alnar   Capital   

Gustav   Froehlich   .  Tobis   Bet.  27.. 

Renate  Mueller   Cinos-Plttaluga..  Best  SO.. 

Gustav  Froehlich  ...Ufa   , 

Henny  Porten   Assoc.  Cinemas. .  Oct  4., 

Kathe  von  Nagy  Ufa  

Hertha  Thiale   John  Krimsky- 

Gilford  Cochran  

Werner    Krausa  Protex    Trading.  Nov.   5  .. 

 Capital   Sept  3., 

Dorothy  WIeck   Capital   Nov.  29... 

Alfred  Laeutner  ....  Capital   


Lilian  Ha  . 
Werner  Krauss 


.S7....Ntv.  12 


.78.. ..Dae.  It 

..«5....0ct  I 
.80....  Oet  29 
.83.. Jan.  28. '33 


..92. 
..70. 
..91. 
..87. 
..77. 
,.88.. 
..92. 


....  Ufa- Protex   Sent  8. 

...  Protex  Trading..  Nov.  2S. 


.110. 
,.90. 

.73.. 

.76., 
..75. 

.80.. 

.99.. 


..Aug.  t 

..Aug.  t 

..Oct  15 

. .  Nov.  12 

..Oct  15 

.Juno  4 

..Oet  16 

..Jma  II 


.Oct  I 

.Dae.  17 

kSopt  24 

.Dec.  31 

.July  2 


.Sopt  24 
.Dae.  it 


OTHER  PRODUCT 


Features 

Running  Time 

Title  Star  Dist'r         Rel.  Data      Minutes  RevlawsB 

Baroud   Rex  Ingram   Gaumont- British  C7....0et  IS 

Faithful  Heart.  Tha  Herbert  Marshall'  Galnsheraugh- 

Edna  Best    Gaumant   May  28 

Fires  of    Fate  Lester  Matthews  ...British    Int*!  72  Oct  15 

Flag  Lieutenant  The  Henry  Edwards- Anna  British  and  Do- 

Neaglo    miens   85... .Dae.  31 

Flying   Squad.  The  Harold    Huth  British  Lla*  79  Aug.  t 

Green  Soot  Mystery.  The.. Jaek  Llayd   Mutuat   taadan  68  Sept  S 

Here's  George   George  Clarke  P.D.C.-Brltleh  64  Nav.  B 

Jack's  the  Boy   Jack  Hulbert   Gaomant-Oalaa- 

borough   Aug.   IS  tl  Sept  24 

Josser  on  the  River  Ernest  LatlBis  British    iBfn'l  71  Sopt  17 

Leap  Year   Tom  Walls-Anna      British  and  Do- 
Grey    minions   89....  Doe.  17 

Ledger.  The   Ivor    Navollo   Twickenham   84  Oct.  IS 

Looking  on  tha  Bright  Side.  Grade  Fields   Assoc.  Radla- 

British   82. ...Oct  IS 

Love  (^ntnct.  Tha  Owen    Naras   British  and  Da- 

mlnions   82. ...Aog.  27 

Love  on  Wheels  Jack  Hulbert   Ganmant-BalBS- 

boraugh   87.  ...Aug.  IS 

Mayor's   Nest   Sydney  Howard  ....BrHlsh  and  Do- 
minions  75.... July  It 

NIoht  Like  Thl*.  A  Ralph  Lynn   British  and  Do- 
minions  73. ...May  21 

Nine  Till  Six  Louise  HamptoB  ...Asso.  Radla- 

British   7t....May  21 

Sally  BIshab   Harold  Huth-Jaaa 

Barry   British  tiaa   82  Dae.  It 

Thark   Tom  Walls- Ralph      British  and  Da- 
Lynn    mlalOBO   77  Ang.  27 

Wedding   Rehearsal   Roland   Yaung    ....Lmdaa  Film  

White  Face   John  H.  Robert*  Galnsbareugh- 

Brltlsh   71.... June  II 


February    4,  1933 


MOTION    PICTURE  HERALD 


71 


(THE  RELEASE  CHACT--C€NT'D ► 


SMCRT  El  EMS 

[All  dates  are  1932  unless  otherwise 
stated] 

COLUMBIA 

Runnlna  Tim* 

Title  R«l.  Date       Minutes  Reviewed 

CURIOSITIES 

C  234   May     8   1  reel   

C  235   iune     7   I  reel   

C  238   July    28   •  reel   

C  287   Sept.     1  10  Sept.  24 

KRAZY   KAT  KARTOONS 

Cryttal  Gazabo   Nov.     7   I  reel 

HIe-Cups.    the    Champ  May    28  7  ..Seoi 

LIghtheuie  Keeping   Aut.    IS   I  reel   

Madlelne  Show  ■■   I  reel   

MInttrel   Show.   Tb*  Nov.    21   I  reel   

Paperhanger   Juno  21  

Prosperity   Blues   Oct.  8 

Ritzy  Hotel   May  •   

Seeing  Stan   Sspt.  12  8  Dee.  17 

Snow  Time   Nov.  SO  

Wedding  Bells   Jan.  I0.'33  

LAMBS  GAMBOLS 

Udles  Not  Allowed   Sept.    8  2  reels   

Shave  It  With  Musle  Soot.  SO  IS   

Umbo  All-star  Gambol  Doe.    20  2l'/2   

ME^BURY  SERIES 
Laughing   with  Medbury 

In  Wlldwest   Aug.    II   I  reel   

Laughing   with  Medbury 

In   Mandalay   May    SI   I  reel   

Laughing   with  Medbury 

In  India    I  reel   

Laughing   with  Medbury 

In  Philippines   Nov.    II   I  reel   

Laughing    with  Medbury 

Among  the  Wide  Open 

Facet   •  •  Oet.     II   I  reel   

Laughing   with  Medbury 

Among    Dancing    Nations. .  Dee.    23   I  reel   

Laughing   with  Medbury 

In  Wonders  of  the  World.. Dec.    IS  I  reel   

MICKEY  MOUSE 

Mickey  In  Arabia   July  20.. 

Mickey's  Revue   May  27.. 

Musical  Farmer   July  II.. 

SCRAPPY  CARTOONS 

Bad  Genius.  The  Dec.  I.. 

Battle  of  the  Barn  May  31.. 

Camping  Out   Aug.  10.. 

Fair  Play   July  2.. 

Famous  Bird  Case,  The  

Flop  Houta  Nov.  •.. 

Sassy  Cats   

Stepping  Stones   May  17.. 

Wolf  at  the  Door.  The  Dec.  28.. 


7  Dee.  II 


SILLY  SYMPHONIES 

China    Plate    7  Dee.  3 

SUNRISE  COMEDIES 

Campus  Codes   

College  Gigolos   Jan.  3,'33  

Hit    Vacation  Sept  8  

Mind  Doesn't  Matter  Nov.    21  l9'/i   

Partners  Two   

The    Curse    of    a  Broken 
Heart   


EDUCATIONAL 


28. 
30. 


5. '33. 


38... 


18. 

2. 
27. 
30. 


Title 

ANDY  CLYDE  COMEDIES 

A  Fool  About  Womea  Nov. 

Artist's  Muddles   Jan. 

Boudoir  Butler,  The  May 

Boy,  Oh   Boy  I  Dee. 

Feeling  Rosy   Feb. 

For  the  Love  of  Ludwig  July 

Giddy  Age,  The   Sept. 

His    Royal   Shyness  Aug. 

Sunklssed  Sweeties   Oct. 

BABY  BURLESKS 

Glad   Rags  to  Riches  Feb. 

Kid'   In'  Hollywood  

Kid's  Last  Fight,  The  

Plo-Covered  Wagon   Oct.' 

Polly  Tlx  In  Washington  

War  Babies  Sept. 

BATTLE   FOR  LIFE 

Battle  of  the  Centuries  Oct. 

Desert  Demons   Nov, 

Klllert   Oct. 

BRAY'S  NATURGRAPHS 

An  Oregon  Camera  Hupt  Sept. 

Our  Bird  CItlzeat   Oct. 

Our  Noble  Ancestert  Dec. 

Stable  Manner*   Nov. 

Wild  Company   Jan. 

Woodland  Pals   Jan. 

BROADWAY  SOMIP 

No,  I   Sept. 

No.  2   Dee. 

No.  3   Fob. 

CAMERA  ADVENTURES 

Taislai  tha  Wlldoat  Jan. 

The  Forgotten  Island   Sept 

The  leelest  Arctic   Ntv. 

EANNiBALS  OF  THE  DEEP 

Freake  of  the  Deep  May 

Sea  Going  Birds  July 

00  YOU  REMEMBER 

Gasllt  NInetltt.  Th*  Nov. 

Old  New  York   Sept. 

When  Dad  Wat  •  Bay  Jap. 

GLEASON'S  SPORT 
FEATURETTES 

A  Hockey  Hick   Dee.  II. 

Always  KIckIn'   Oet  9. 

Off  Hit  Bate   Sept.  18. 

6REAT  HOKUM  MYSTERY 

Burned  at  the  Sttak  Oct. 

Evil  Eyt  Coigaora.  TIm  Jan. 

Hypnatlzlnn  for  Lave  Aug. 

ia  Ika  Olutelio*  of  Death Nov. 
On  the  Brink  of  Disaster. ..  Feb. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


.22. 


27.... 
29,'33. 
29..  . 
25  .  . 
26, '33. 

24  19  Nov. 

25  2l'/j....Juno 


22 
.21 


.21. 
22 

.11.. 

.11.. 
.  9.. 
.10.. 


....July  23 


.  Dee.  31 


.Dec. 
.Dec. 


S 
SI 


..10  Aug.  8 


.  8 

.  9 
.10 


II   9  .... 

9  8  

4   8  

8  7  .... 

I,'33...i0  .... 
29,'S3...  I  real 


Dec,  10 


25.... 

II  

5,'83, , 

19,33.. 

4  

6  


.  II.. 
9.. 


IS. 
3. 


.  • 

.10 
.11 

,  7 
.  7 


27  8.... Jan.  7.'33 

II  IO....Jaa.  I4.'33 

22,'SS...  •   


.  19.. 
.20  . 
.20  . 


IS  18   

8,'33...I4   

21  16  SopL  17 

IS  14   

I9,'33  


Title  Rel. 
HODGE-PODGE 
Across    America    in  Ten 

Minutes   Jan. 

Animal  Fair,  The  Jan. 

Bubble    Blowers   Sept. 

Down  on  the  Farm  Dee. 

Fury  of  the  Storm  July 

Little  Thrills   Oct. 

Prowlers,   The   May 

Skipping   About  the  Uni- 
verse  Fab. 

Trafllc   Nov. 

Women's  Work   Sent. 

Wonder   City.   The  Nov. 

IDEAL  COMEDIES 
( Brooks- Flynn) 

Hollywood  LIghU   May 

MACK  SENNETT 
COMEDIES 

Alaska  Love   July 

Andy  CIdye 

Candid   Camera,   The  June 

Granger- Pangborn 

Divorce  A   La  Mode  May 

Raymond  Hatton 

Neighbor  Troulile   Aug. 

Stone-Granger 

Young  Onions    Sept. 

Harvey-Granger 
MACK  SENNETT 
FEATURETTES 

Hatta  MarrI   Jnly 

Harry  Gribbon 

Soot  on  the  Rug,  Tht  May 

Billy  Bovan 

MERMAID  COMEDIES 

Big  Flash.  The  Nov. 

Harry  Langdon 

Hitch  Hiker.  Tht   Feb. 

Harry  Langdon 

Pest,  The   

Harry  Langdon 

Tired  Feet   Jan. 

Harry  Langdon 

Vest  with  a  Talo,  Tho  Dee. 

Tom  Howard 
MORAN  AND  MACK 
COMEDIES 
As  the  Crows  Fly   Feb. 

OPERALOGUES 

Brahmin's  Daughter,  A  Jan. 

Canteen  Girl,  The  

Idol  of  Sevlllt   Aag. 

M  llady's  Escapadt   May 

Walpurgis  Night   Oet 

SPIRIT  OF  THE  CAMPUS 

Cornell   Dee. 

Michigan   •  Do*. 

Yale   Oet 

f  ERRY-TOONS 

Burlesoue   Sent. 

Bluebeard's  Brother   May 

Cocky    Cock    Roach  July 

College  Solrit   OcL 

Farmer  Al   Falfa'a  Ago 

Girl   Aug. 

Farmer  Al  Falfa's  Bedtin* 

Story   June 

Farmer  Al  Falfa's  Birthday 

Party   Oet. 

Forty  Thieves,  The   Nov. 

Hansel  Und  Gratel   Feb. 

Hollywood  Diet   Dee. 

Hook  and  Ladder  No.  I  Oet. 

Ireland  or  Bust   Dee. 

Jealous  Lever   Jan. 

Mad   King,  The  June 

Robin  Hood   Jan. 

Romance   May 

Sherman  Was  Right  Aon. 

Southern   Rhythm   Sept. 

Sorlno   Is  Hero  July 

Tale  of  a  Shirt,  The  Feb. 

Toyland   Nov. 

Woodland   May 


Running  Time 
Date       Minutes  Reviewed 


l,'3S...I0 
15,33...  10 

II  10. 

18. 

3. 
23. 


.10 

.  S  July  30 

.  9  

.  9  May  7 


I2.'33  

8  10 

25   9. 

20  9. 


...20. 


...Apr.  SO 


17  20  

19  19  Aug.  IS 

22           22  May  21 

14  IS  

18  19  Sept  10 


10. 

IS. 


.20. 
.  IS. 


8  22. 

I2,'33...2I 


.July  2 
.May  21 

.Oct.  IS 


l.'3S...22 
4  22. 


5.'33...I9 
8.'SS...22 


28  21. 

15  21. 

SO  20. 

18   9. 

4   8. 

S  10. 


.Jaly  30 
.  Apr.  SO 


.0*0.  17 


4. 
28. 
18. 
IS. 


.July  9 
.July  16 


12  6., 

I   «.. 

IS   6. 

5/33. ,.  6. 

II   6. 

88  7., 

25   6. 

8.'33...  6 

28  8. 

22,'S3...  6 

IS  6. 

21   6. 

18  8. 

24   6. 

I9.'33. .  .  6. 
27   6. 

1  6. 

TOM   HOWARD  COMEDIES 

A  Drug  on  the  Market  Jan.  22,'33...ll 

The  Add  Test   Nov.  27  II. 

The  Mouse  Trapper   Sept.  II  12. 


.Juat  18 
.Dee.  3 


.No*. 


.July  2S 
.May  "a 


.Aag.  IS 
.bee."  17 


TORCHY  COMEDIES 
(Ray  Cooke) 

Torehy'e  Busy  Day   Oet.      2  20 

Torehy't  Kitty  Coup   Jan.  22.'33...2I 

Torchy  Rolls  His  Own  Nov.    20  21.. 

Torchy  Turns  Turtle   , 

Torchy's  Two  Toots  June     5  20.. 

VANITY  COMEDIES 

Hollywood  Run-Aroaatf   Dee.    18  M., 

Monty  Collins 

Honeymoon  Beach   Oet.   .23  21.. 

Billy  Bevan-Glenn  Tryon 

Keyhole  Katie   Jaa.    IB,'S3...20  . 

Gale  Seabrosk-Joha  T. 
Murray 

Now's  the  Tlaia  June 

Harry  Barrit 
Ship  A-Heoey   Aag.  7 

Glenn  Tryon 

Technocrazy   


.May  14 


12.. 


.Juae 


Die.  31    FOX  FILMS 


Ruaning  Time 
Rel.  Date      Mlauta*  Reviewed 


Title 

MAGIC  CARPET  SERIES 

28  Big  Game  of  tho  Baa.... Aag.  It  8. 

29  MaahatUn  Medley   Seat   18  10. 

30  By- Ways  of  Fraaa*  Seat   II   S. 

SI  Zanzibar   Oet      S   S. 

32  Incredible  India   Aaa.  XI   S. 

33  The  Tom-Tom  Trail  Seat    4   S. 

34  Over  the  Beundlag  Mala  S  

35  Belles  of  Ball  Oet     18  8. ...Jaa. 

38  FIshermaa't  Fertaa*  ....Oct     2  8  

37  Rhineland    Memerle*  8*Bt  25   8  

38  PIrat*   lilts   Ntv.    27   S  

39  Sampans  and  Shtdtwt   S  

40  In  the  Cloudt   8  

41  Salllag  a  Sguart-Rlggtr. .Oet    23  10  Dee, 

42  In  the  Quiaaat   Dee. 

43  Venetian    Holiday  Oet. 

44  Havana  Hoi   Nov. 

45  Paths  In  Paleetlat  Ntv. 

46  The  Lure  of  the  Orient. .  .Jaa. 

47  Mediterranean  Memerlet. .Jan. 

48  The  Iceberg  Patrol  

49  Silver    Sorlnot  Dee.  II. 


Dot.  17 


7/33 


25.. 
30  

8  

IS  

8.'3S.. 

I. '33.. 


8. 
.10. 
.  9. 
.  8. 
.  9. 


18 

Not.'  ' '  12 


Title 

50  Broadway  by  Day... 

51  Here  Comes  tho  Circus... Jan. 

52  Desert  Tripoli   Dee. 

53  Alpine  Echoes   Aug. 

54  Ricksha  Rhythm   Nov. 

55  From  Kashmir  to  th* 
Khyber   Dee. 

56  Sicilian  Sunshine   Jan. 

57  Boardwalks  of  New  York  

58  When  in  Rome  Feb. 

59  Gorges  of  the  Giantt  Jan. 

60  Rhapsody  of  the  Rails  

61  MIsslssipl  Showboats  

62  Berlin  Medley   

63  Paris  on  Parade   

64  Taking  the  Cure   

65  Down  from  Vesuvius   

66  A  Gondola  Journey   


Running  Time 
Rel.  Date       Minutes  Revlowod 


15, '33. 
18.... 
14.... 
20.... 


4.... 
22,'33. 


9  Ne*. 


IS 


5, 'S3  

29,'3S...  9  Dec.  SI 


Nov. 


METRO-GOLDWYN-MAYER 

Running  Time 

Title  Rel.  Date     Minutes  Reviewed 

BOY  FRIENDS,  THE 

Too  Many  Women  May    14  19  

Wild  Babies   June    18  17  

CHARLEY  CHASE 

Fallen  Arches   Feb.  4.'33  

First    In    War  May    28           20  Apr.  S 

Girl   Grief   Oct  8  

Mr.  Bride   Dec.  24    

Now  We'll  Tell  One  Nov.    19  IS  Oct  22 

Tarzan  In  tht  Wrong   

Young  Ironsides   Sept  3  

FITZPATRICK 
TRAVELTALKS 

Barbados  and  Trinidad  Sent  24   9  

Come  Back  to  Eria   9  June  4 

Ictland   Jan.  I4.'33  

Leningrad   Dee.    17   9  

Ntrway   

Over  tht  Seas  to  Borneo   S  

Rio  the  Magnificent    9   

Romantic  Argentina   Aug.   27   S  

World  Dances.  Tho   B  

FLIP,  THE  FROG 

Bully   June    18   7  

Circus   Aug.  27  

Musle  Lesson,  Tht  Oct.  29  

Nurstmaid,   Tho   Nov.  28  

OfDeo  Boy.  The  July 

Room  Runners   Aug. 


_  13. 

School   Days   May  14. 


LAUREL  &  HARDY 

Chimp,  The   May 

Countar  Hospital   June 

Scram   Sent. 

Their   First  Mistake  

Towed  la  a  Hole  Dec. 

Twice  Two   

ODDITIES 

Chill  and  Chills  Sent 

Duck   Hunter's   Paradise. ..  .Dec. 

Microscopic  Mysteries   

Sea  Spiders   Aug. 

Toy  Parade,  Tht  Dee. 

Whispering  Bill   Dec. 

OUR  GANG 

A  Lad  An'  A  Lamp  Dee, 

Birthday  Bluet   Nov. 

Choe  Choo   May 

Fish  Hookey   Jan. 

Forgotten  Babiet   

Free  Wheeling   Oet. 

Hook  and  Ladder  Aug. 

Pooch   June 

PITTS-TODD 

Alum  and  Eve  Sept 

Asleep  In  the  Feet  

Old  Bull   June 

Show  Business   Aug. 

Sneak  Easily   Dee. 

Sellers,  The   Oct. 

6P0RT  CHAMPIONS 

Blocks  and  Tackles  

Bone  Crushers   

Chalk  Uo   Dec. 

Desert  Regatta   Sept. 

Football  Footwork   

Motorcycle  Mania   Jan. 

Old  Spanish  Custom  Oct 

Pigskin   Oct. 

Snow  Birds   Aug. 

Swing  High   Nov. 

Timber  Toppers   May 


21  25.. 

25  20.. 

10  21.. 


.Apr.  S 
.Apr.  23 
.Oct  15 


31. 


10  

31  10.. 

 10 

13   9.. 

3  7.. 

31  


.Dec.  31 


.Oct  28 
Doe.  17 


17  

12  

7  20. 

28,'33  


.May  21 


I  

27  

4  21. 


24  18.. 


4.. 
20.. 
10.. 
29.. 


..20. 


.May  2> 

.Aug.  IS 
.May  "7 


...10. 
...10. 


.Jan.  7,'3S 


28,'33...  9 

15  10. 

22  12. 

20  10. 

12  10. 

7  9. 


. . .  Dae.  IS 

.■.ibeV.'  17 


TAXI  BOYS 
Bring  'Em  Back  a  Wilt.. ..Jan.  I4.'33. 

Hot  Spot   

Strange  innertubt   Sept 

Taxi  for  Twt   Dec. 

Thundering  Taxti   Sept 

What  Price  Taxi  Aug. 

Wreckety  Wrackt   


22. 
3. 
17. 
13. 


.18. 


Oct  I 


PARAMOUNT  PUBLIX 


Running  TImt 
Rel.  Date      Minutes  Revitwtd 


Nt. 
Nt. 
No. 
Nt. 
Nt. 
Nt. 
Ne. 


18   I  rtti 

it   I  rtel 

IS.'SS...  I  rtti 


I0.'33.. 
I0.'33.. 


I  rtel 
I  reel 


.Feb.    I8.'33...  I  reel 


Title 

HOLLYWOOD  ON  PARADE 

No.  I   Aug.   2t  10  

 Sent  23   I  reel 

 Oet    21   I  reel 

 Nov. 

 Dee. 

 Jan. 

 Feb. 

 Mar. 

ONE  REEL  ACTS 

Be  Like  Me  

Ethel  Mermaa 

Breaking  Even   Sept 

Tom  Howard 

Bridge  it  is  May 

Tht  Musketetrt 

Bun  Voyaga   Juat  3.. 

Lester  Allen 

Hawaiian   Fantasy   Jaa.  20,'33 

Vincent  Lopez 

Hoiiywted  Beauty  Hints  July 

Irene   July 

Ethel  Merman 

Let's  Dance   Mar, 

Burns  and  Allen 

Meet  the  Winner  May 

Tom  Howard 


.Aaa.  13 


SO. 
IS. 


I  reel 


IB. 

I. 


I7,'S3...  I  reel 


72 


MOTION    PICTURE  HERALD 


February    4,  1933 


(THE  RELEASE  CHACT—CCNT'D } 


Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

Musical   Daetor   Oct.    28  10          Oct.  I 

Rudy  Vallee 

Patent*  Paadlno   Aug.  5  

Burns  and  Allen 
Pro  and  Con   July  8  

Tom  Howard-Alan  Brooks 
Rliapsody  In  Black  &  Bluo...SeDt.  2  

Loult  Armstrong 
Rookia.  The   Dee.    23          I  reel   

Tom  Howard 

Seat  on  tho  Curb,  A  June   24          7  Aug.  13 

Hugh  CamaroB 

Arthur  Aylasworth 
Singapore  Sue   Juno    10  10  Aug.  IS 

Anna  Chang                 u<  r 
Ten  Dollars  or  Ton  Days  .  ..July  22  

Eddie  Younger  and  HI* 

Mountaineers 

Thoio  Bluas   May  27  

Vincent  Lopez 

Your  Hat   Nov.  25  

Burnt  Sl  Allen 
PARAMOUNT  PICTORIAL- 
NEW  SERIES 

No.  I— Mitts  of  tho  Morn- 
ing— Temple  Bells  of  In- 
do-China — Famous  Radio 

Personalities   Aug.   12          I  reel   

No.  2— Just  Mentianino  the 
Unmentionable  —  Now 
England  Sunsets — Famous 

Radio  Personalitlos   Sept.    9          I  rool   

No.  3 — Making  Friends  In 
tho  Desert — Tho  Fall  of 
the  Year  —  Radio  Star- 
Maker   Oct.     7          i  reel   

No.  4— Distinctive  Hair  for 
DIstlnetlvo  Heads  —  Tho 
Blooming  Detart  —  The 

Camali  Are  Coming  Nov.     4  .  I  real   

No.  5 — John  Mongol  Comet 
to  Town — Have  a  Little 
Ski — Meet  Your  Favorite 

Radio  Personal  Itlei   Doe.     <   I  reel   

No.  6 — Land  of  Sun  and 
Shina — La  Rumba  da 
Cuba— Big  Shots  of  U.  S. 

Navy   •  Dee.    30   I  reel   

No.  7— This  Is  Ducky  — 
Musle  From  the  Ancients 

— Bringing  You  the  Newt. Jan.   27,'33...  I  real   

No.  8 — Glass-Makino  at  the 
Corning  Glass  Works  — 
"Going  Back  Hama"  — 
Castuming  the  Earl  Car- 
roll Vanities   Fab.   24,'S3...  I  real   

No.  9—   Mar.   I7,'33. . .  I  reel   

SCREEN  SONGS 

Ain't  She  Sweat   Feb.  3,'33.  

Lillian  Roth 

Aloha  Oe   Mar.  I7,'33...  I  reel   

Royal  Samoans 

Dinah   Jan.    I3.'33..  I  real   

Mills  Bros. 
Down    Among    tho  Sugar 

Cane   Aug.  28  

Lillian  Roth 

I  Ain't  Gat  Nobody  June  17  

Mills  Bros. 

Just  a  Gigolo   Sopt  B  

Irene  Bordoni 

Let  Me  Call  You  Sweathoart . .  May   20         I  reel   

Ethel  Merman 


Romantic  Malodiet  ... 

The  Street  Singer 
Rudy  Vallee  Melodies. 

Rudy  Vallee 


Gus  Edwards 
Shine  On  Harvest  Moon. 
Alice  Joy 


James  Melton 
Time  On  My  Handt  

Ethel  Merman 
Whan  It's  Sleepy  TImo 

Down  South   , 

Boswell  Sisters 
You  Try  Somebody  Eloo  July  29.. 

Ethel  Merman 


Feb. 

24,'33.. 

21..,. 

5.... 

8.... 

23.... 

7....  Jan.  7.'33 

Nov.    II          I  real 

.10. 


...June  25 


20          I  real 

17          I  real 


SCREEN  SOUVENIRS 

No.  II— Old  Time  Novelty.  ..  May 
No.  12 — Old  Time  Novelty. .  .June 

SCREEN    SOUVENIRS  —    NEW  SERIES 

No.  I   Aug.    5         I  reel  ..... 

No.  2   Sept.    2          I  reel   

No.  3   Sept  30  10  Get. 

No.  4   Oct.    28          I  real   

No.  5   Nov.    25          I  real   

Ne.  6   Dee.    23  I  reel  .... 

No.  7   Jan.  20.'33..  I  reel   

Ne.  8   Feb.  I7,'33..  I  real   

Na.  9   Mar.  I7.'33...  I  reel   


IS 


PARAMOUNT    SOUND  NEWS 

Two  Editions  Weakly 

SPORTS  EYE  VIEW 

Building   Winner*   Aug.   19          I  reel   

Canlna  Thrills   Fab.  3.'33..  I  real  .... 

Catch  *Em  Yaung   Dee.     9          I  reel   

Fighting    FInt   Oct    14  10  Oct. 

Ovar  the  Jump*   Jan.  S.'33...  I  reel   

Stuff  on  the  Ball  Nov.    11   I  real  

Water  Jambaraa   Sept.  IS   I  reel  .... 

Wonder  Girl.  Tha   Mar.  3,'33...  I  real   

Babe  Didrlcktan 


15 


TALKARTOONS 

Adgili*lon  Fro*   ..Juno  10  

Betty  Baop't  Bambo*  l(lo..8apt  23  

Batty  Baap'i  BIzzy  Bp*  Aug.   19          I  real   

Batty Boap^oCrazylnvoatlatt.. Jan.   27,'33...l  real   

Batty  Baap  far  Prwidrat. . . .  Nov.    4  7  Oct  I 

Batty  Boop'*  Kor-Ohop  Jan.     6,'S3...  7  Dac.  10 

Batty  Boop  Limited  July     I  I  reel   

Betty  Baep.  M.D  S«»t    t  7  Dae.  10 

Betty  Boap'*  Mmoupi  Dae.    16          I  real   

Batty  Boop'*  Up*  &  D*wn*..Mar.  lO.'SS...  I  reel   

Betty  Boop'*  Penthoato   Oct    14  I  reel   

Chat*  Not*   May  13  

Hide  apd  8o*k....  May   27  7  Apr.  18 

Is  My  Palm  Read  Feb.   I7.'33...  <  rnl   

Kidnapping  (Tent)   July     I   I  reel   

Minding  tho  Baby  Sopt  28   ■  real   

Stopping  the  Shaw  Aug.  12  


Running  Time 

Title  Rel.  Date  Minutes  Reviewed 
TWO   REEL  COMEDIES 

Blue  of  tha  Night  Jan.     6,'33...20  Sept  ID 

BIng  Crosby 

Bridge  It  Is   May  13  

The  Musketeers 
Bring  'Em  Back  Sober  Nov.    18  2  reel*   

Sennett  Star 

Cook's  Day  Off,  The  

Sennett  Star 

Courting  Trouble   Oct.    28  19  Dec.  17 

Charles  Murray 
Oeotlst,   The   Dec.     9  20  Dec.  3 

Sennett  Star 
Don't  Play  Bridge  With 

Your   Wife   Jan.    I3,'33...  2  reels   

Sennett  Star  ^ 

Door  Knocker,  Tha   May  27  

Doubling  In  the  Quickies  Dec.    18   2  reels   

Sennett  Star 

False   Impressions   Nov.     4   2  reels   

Sennett  Star 

Fatal  Glass  of  Beer   Mar.    3,'33...  2  reels   

W.  0.  Fields 

Harem,    Scarem    June    10  2  reel*   

Al  St  John 

Hawkins  and  Wlatkint,  inc..  ..July     8  22  Sept  3 

His  Perfect  Day   

Sennett  Star 

His  Week  End   May    13  2  reel*   

Johnny  Burke 

Hollywood  Double,  A   Nov.    25  2  reels   

Sennett  Star 

Honeymoon  Bridge   

Sennett  Star 

Human    Fish    Dec.    30  2  reels   

Sennett  Star 

Jimmy's  New  Yacht   June     3  2  reels   

Light  House  Love   May     6  2  reels   

Lion  and  the  House,  The  Dec.    23  IB   

Sennett  Star 

Ma's  Pride  and  Joy   Oct.    14  18  Aug.  27 

Donald  Novis 

Meet  the  Senator   May    20  2  reelt   

Prosperity  Pays  (Tont)  Nov.  4  

Tom  Howard 

Singing  Boxer.  Tha  Jan.  27,'33  

Singing   Plumber   Sept.  23  

Donald  NovIs 

Up  Pooped  The  Ghost. ....  .July  22    

What  Price  Air   June   24  20  June  18 

Tom  Howard 

Wrestlers,  The   Jan.   20,'SS  •  

Sennett  Star 


POWERS  PICTURES 

Running  Time 

TItl*  Rel.  Data      Minute*  Reviewed 

Dream   Flawert   Sept.   15  9   

Dual  Control   Sept.     I...... 12   

(Capt.  James  A.  Malll- 
son-Amy  Johnson) 

It  All  Depends  on  Yau  Nav.     1  8   

Land  of  My  Fathers  9   

Land  of  the  Shamraek*  10  Apr.  2 

Light  of   Love  Oct     IS  9   

Me  and  the  Boy  Friend  Oct     1  8   

Mystery  of   Marriage,  The.  18  Apr.  2 

Special    Messenger*   9  Mar.  28 


RKO-RADIO  PICTURES 


STATE  RIGHTS 


Title 


Running  Time 
Rel.  Date      Minutes  Reviewed 


CHARLIE    CHAPLIN    SERIES  (Ro-l*tU**) 

The   Cure   Aug.    19  20   

Easy   Street   Sept.  30  l9!/9....Doe.  17 

The   Floorwalker   Dec.    23  20(4   

The  Rink   Nov.    M  ..20   

The  Vagabond   Feb.  3,'33....j  

CLARK  AND  McCULLOUGH  SERIES 

Ice  Man's  Ball   Aug.    12  20  Aug.  13 

Jitters,  The  Butler   Dee.    30  2Di/:. . . .  Aug.  20 

Millionaire  Cat  Tha  Oct    21  21   

The   Gay    NIghtlet  18  Dee.  31 

HARRY  SWEET  COMEDIES 

Flrehouse  Honaymaon   Oet    28  18  Jan.  I4,'33 

Heave  Two   

Just  a  Pain  In  a  Parlar..  ..Aug.   28  ...20   

Loops.  My  Dear  Jan.  8,'33...i7   


HEADLINER  SERIES 

No.   I — Shampoo,  the 

Magician   Nov.    25  17   

Roscop  Ates-Huah  Herbert 

No.  2— Private  Wives   Jan.    27.'33..  21  

No.  3 — So  This  Is  Harris   3  reels 


20. 


MASQUERS  COMEDIES 
Bride's   Bereavement,  Tha. ..Nov.  18. 

Iron  Minnie   July  4  

Rule  'Em  and   Ween   Mav     2    ...  19   May  21 

Through  Thin  and  Thicket.  Jan.    20,'33. .  .ITVi  

Two  Lips  and  Juleps  Sept.    9  20   


MICKEY  McGUIRE  SERIES 

Mickey's  Ape  Man  Feb.    10. '33...  18  

Mickey's    Blfl    Buslnost  Mav  21  

MIckay't  Busy  Day  Sept.     2  18  Aug. 

Mickey's  Charity   Dac.     2   18   

Mickey'*   Golden    Rul*  June     4  19  


MR.  AVERAGE  MAN  COMEDIES 
(EDGAR  KENNEDY) 

Art  In  the  Raw....  Feb.   24, '33  

Fish  Feather*   Dae.  IS  

GiBOla   Water   June   28  20         May  21 

Golf  Chump.  Tho  Aug.     5  20  Aug.  13 

Parlor,  Bedroom  and  Wrath.. Oct    14  20y9   

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Releasod  anca  a  mantb 

TOM   AND  JERRY  SERIES 

Barnyard  Bunk   Sept.  18  8   

Jollv  Fish   Aug.    19  6   

Pencil    Mania   Dac.  •  

Piano  Tuner*   Nov.  II  

Piano  Dumb   Juna  25  7   

Pets  and  Pan*   May    14  •   

Redskin  Blu**   July    23  7   

Spanl*h  Twl*t  A  Oct.     14  6   

Tuba   Toater,   Tha  Juna     4  7  May  21 


Running  Time 
Rel.  Date       Minutes  Reviewok 


Title 

ATLANTIC  FILM 

Playground*  in  tho  Sky  10  Nav.  5 

Snortoman't  Paradlia   iO  July  So 

CAESAR  FILMS 
Venazlana    i  real   

CAPITAL 

Isle   of    Isolatlap   10. 


.July  30 


CENTRAL  FILM 

A    Pilgrimage    Through    Palestine   10  Dee.  S 

Boston  Common — and  Proper  lo  Jan.  7,'33 

In  Old  Now  Orleans  May  2* 

Syria   May  21 

F.  M.  S.  CORP. 
Newsiaughs   .'  7  Jan.  28,'33 

FEATURETTES,  INC. 

A  Night  In  tha  JungI*  I0  Apr.  SO 

Holy  Men  of  India  |0  May  7 

IDEAL 

Evolution   


.28. 


.Sent  3 


MARY  WARNER 

Glimp*et  of  Germany   8  

Playgrounds  In  the  Sky   I  reel   

Sportman's  Paradlso,  A   I  reel   

Springtime  an  tha  Rhine   7  

Tha  Mosel   8  Oct  IS 

Trier.    Oldest    City  In 

Germany    6  

Winter  in  the  Bavarian  Alps   I  real   

Young  Germany  Goas  Ski- 
ing   I  reel   

MASCOT 

Technocracy   |0  Jan.  7.'S3 

MASTER    ART  PRODUCTS 
Melody  Makers  Serlat 


PRINCIPAL 

Cock-Eyed  Animal  World  35,..., 

Get  That  Lion   29  

isle  of  Desire  3  real* 

Isle  of  Peril   32  

Isles  of  Love   |  reel 

Killing  tho  Killer  ||  

Mexico   i  43  

Primitive  ^   1  reel 


UFA 

Cod  Liver  Oil  Preferrad  22. 

Last  Pelicans  In  Europ*  10. 

Stool   (0. 


24 

..July 

23 

27 

.July 

18 

SO 

II 

31 

II 

..May 

7 

..May 

21 

UNITED  ARTISTS 


Running  Tim* 

Title  Rel.  Data      Minutes  Reviewed 

MICKEY  MOUSE 

1.  Mickey'*    Nightmare  Aug.    B   7'/i....0*t  • 

2.  Trader  Mickey   Aug.  26  7   

3.  The  Whoopee  Party  Sept   16   7  N*v.  12 

4.  Touchdown  Mickey   Oet      7  6'/i   

5.  The   Wayward   Canary... Oct.  28  7(4   

6.  The   Klondike   Kid  Nov.  IS  

7.  Mickey's  Good  Deed  Doe.     9   8  

8.  Building   a   Building  Dee.  20  

9.  Tho  Mad  Doctor   Jan.  20,'33  " 

10.  Mickey's  Pal  Pluto   Fob,  I0,'33  

11.  Tho  Mellerdrammer   Mar.  3,'S3    

SILLY  SYMPHONIES 

1.  Boars  and  Baa*   July    IS   6'/j   

2.  Just   Dogs   Aug.    12   7   

3.  Flowers  and  Trees  Sent    9   8..    ..Oct  IS 

4.  Bug  in  Love  Sept,  21   7  ..  . 

5.  Kino    Neptune   Oet      7   7  Oet  21 

6.  Babes  in  the  Wood  Dec.     2   8  

7.  Santa's  Workshop   Doc.    30   7  Dae.  24 


UNIVERSAL 


Running  Time 
Rel.  Data      Minutes  Reviewed 


Title 

OSWALD  CARTOONS 

Busy  Barber   Sent   12   I  reel  .. 

Carnival   Caper*   Oct.     10   I  real 

Catnlpoed   May    23   7  Juiia"25 

Day  Nurse   Aug.     I   |  real  .. 

Going  to  Blazes  Mar.  27,'33...  I  reel   

Jungle  Jumble.  A  July     4   I  real 

Oswald,  the  Plumber  Jan.  30,'33...  7  

Shriek,  The   Fab.  27,*33...  I  real   

Teacher's  Pe»t   Dee,  19  

Te  Tha  Rescue   May  23  

Wet  Knight  A  Juna  20   I  red  ....i;'.'. 

Wild  and  Wooly   Nov,   21   I  real   

Winged  Hort*   May     9   I  real   

POOCH  CARTOONS 

Athlete,  The  Aug.  29   S  Sapt  10 

Butcher  Boy,  Tha  Sent.  28   7  Sent  17 

Cat  and  Dog*   Dae.     5   I  reel   

Crewd  Snores,  Tha  Oct    24   I  real  .. 

Lumber  Champ,  The  Mar.  I3,'33...  I  reel  ..."  

Merry  Dep.  The.......  Jan.  2.'33...  i  real   

Terrible  Troubador,  Tha  Fab.  I3,'33...  I  reel   

Underdog,  Tha  ...Nov.     7   I  reel   

RADIO  STAR  REELS 

Morton  Downey — No.  I  Oct  SI. 

With  Vincent  Lopez 

The  Street  Singer  Nov.  14. 

Nick  Kenny— Na.  I 

Morton  Downey — No.  2  Nov.  28. 

With    Brown  and 
Henderson 

Art  Jarrett   Dec.  12. 

Nick   Kenny— No.  2 

Dawn  Memory  Lana  Dec.  26. 

Loul*  Sebol — Ne.  I 

With  Taxaa  Gulnan 

Married  ar  Single   Jan.  IS.'SS...  2  reel* 

Nick  Kenny— No.  3 

With  Little  Jack  Little 
I     Know    Everybody  and 

Everybody's  Racket   Jan.  30, '33  

WaHar  WInchall— Ne.  I 

With  Paul  Whltaman 

Morton  Downey— Na.  3  Fab.  14, 'SS...  2  reels 

The  Holdup 
With  Joe  Young 


reels 
reals 
reals 

reals 

reel 


February    4,  1933 


MOTION    PICTURE  HERALD 


73 


(THE  CCLCASE  CtiACT--C€NT^ 


Runnlna  TIait 
R(l.  Dat<       MInutM  Rwl««*tf 


.Apr.  II 

..May  2 


 10  Apr.  23 

  9  May  7 


.17.. 


.Apr. 


TItIa 

SPORT  REELS 
Ruoflnn  with  Paddock. 
Chas.  Paddock 

Victory  Plays   

Tilden  Tonnit  Reel 

8TRAN0E  AS  IT  SEEMS  SERIES  ,  .  . 

No.  19— Novelty  May    IS           I  roe   

No.  20— Novelty   July    18   ree   

No.  21— Novelty   Aug.  22             roe  ..... 

No.  22— Novelty   Sept   19   ree   

No.  23— Novelty   Oct      7              ree  ..... 

No.  24— Novelty   Nov.     4   re<   

No.  25— Novelty   Dee.    12......  }  reel   

No.  20— Novelty   Jan.    23.33...  l  reel   

No.  27— Novelty   Fob.   20.'33...  I  reel   

UNIVERSAL    BREVITIES   IFF  "faimt.  . 

Bool   Ott.   20   I  reel  ..... 

Dr.  Jekyll'i  Hide  Sept  28   ...... .Oet 

Good  Old  Dayi,  Th*  Nov.    21   I  reel   

Greeks  Had  No  Word*  for 

Then,  The   Oct  24......  I  reel   

Lizzie  Strata   Jan.  23.'33. ..  I  reel   

UNIVERSAL  COMEDIES 
(1931-32  SEASON) 
Around  the  Equator  ea 

Roller  Skate*   July 

Around  the  World  !■  18 

MInutee   Jmo 

Dancing  Daddies   

E.  Lambert 

Doctor's  Orders   Juno 

Hollywood  Kid*   July 

Foiled  Again   Juno 

Hollywood   Handleai.  A  Aug. 

In  tbo  Bao  Apr. 

Marriage  Wow.  Th*  Apr. 

Bert  Roach 
Meet  the  Princess   May 

Slim  Summorvlil* 
(1032-33  SEASON) 
Alias  the  Professor  Mar. 

James  Gleason 
Boys  Will   Be  Boys  Nov. 

Frank  Albertson 
Family  Troubles   Jan. 

Henry  Armetta 
Finishing  Touch  .......... .Oct. 

Skests  Gallagher-June  Clyde 
Hesitating  Uv*   Nov. 

L.  Fazenda-M.  Pr*v*st 
Hunting  Trouble   Feb. 

Louisa  Fazenda 
Kid  Glove  Kisses   Sept. 

Slim  Summervlll* 
Lights  Out   Dec. 

James  Gleason 
My  Optratloa   Dec. 

VInee  Bamett-Juno  Clyde 
Offleer.  Save  My  Child  Nov. 

Slim  Summervllla 
Rockabye  Cowboy   Jan. 

James  Gleason 
Should  Crooners  Marry?  Feb. 

Frank  Aibertson 
Union    Wages   Aug. 

Louise  Fazenda 
Who.   Me   Sent. 

Frank  Aibertson 
Yoo  Hoe  I   Oct. 

James  Gleason 


VITAPHONE  SHORTS 

Running  Tim* 

Title  Rei.  Date      MInutas  Reviewed 

ADVENTURES  IN  AFRICA  2  reel*   

BELIEVE   IT  OR   NOT—   I  r**l   

ROBERT   L.  RIPLEY 

BIG  STAR  COMEDIES 

No.  6— Shako  ■  L*g  17   

Thelma  Whit*  and  Fanny 

Watson          ....                         .  , 
No.  7— The  Porfttt  Salter  2  reels   

Benny  Rubin  .      „.  „ 
No.  8— Maybe   I'm   Wreoi  IS  May  28 

RIchy  Craig.  Jr. 
No.  9— The  T*r*ad*r   17  May  7 

Joe  Ponner                                         .         ..  ■ 
No.  10— On  Edge   19  May  7 

Wm.  and  Joe  Mandel 
No.  II— Poor  but  Dishonest  ,2  reel*   

Thelma  White  and  Fanny  '  „  _  „ 

Watson 

No.  12— In  the  Family  2  reel*  „. 

Thelma  White  and  Fanny  ,  „^  .     la  .  i'liirea 

Watson  l-riii  ilai' 

BIG   V  COMEDIES 

N*.  I— Sherlock'*  H*a*   

Jack  Haley 

N*.  2— Here.  Prine*   

Joe  Penner 

No.  3— You  Call  It  Mada**s  

RIchy  Craig.  Jr. 

No.  4— Hay.  Pap   

Roseoe  (Fatty)  Arboefcl* 

N*.  5 — Then  Cam*  the  Yawn  

Jack  Haley 


TM* 

BROADWAY  CREViTIES 
(NEW  SERIESt 


Running  Tin* 
Rel.  Dat*       Minutes  Reviewed 


Title 


Running  Time 
Rel.  Date       Minutes  Revlewe* 


No.  I — Passing  the   Buck  2  reels 

No.  2 — ^Tip,    Tan.  Toe  

No.  3 — A  Modern  Cinderella  

No.  4 — The   Red  Shadow  

No.  5— Sky  Symphony   

No.  8— Poor  Little  Rich  Boy  

No.  7 — Yours  Sincerely   

No.  8 — That  Goes  Doubl*  

No.  9 — World's  Champ   


HOW  TO  PLAY  GOLF- 
BOBBY  JONES   


.  I  reel 

(each) 


LOONEY  TUNES  SERIES 

No.  8 — Bosko's  Party  .... 
No.  9 — Bosko  and  Briuip... 
No.  10 — Bosko's  Dog  Rae*. 
No.  II — Bosko  at  the  Beach. 
No.  12 — Bosko's  Store  .... 
No.  13 — Bosko  the  Lumber-, 
lack   


7 

10 

8 

7... 

...Nov. 

S 

28.... 

LOONEY  TUNES 
(NEW  SERIES) 

May 

21 

28.... 

. .  2  re*l* 

S.... 
20.... 

..21  

..18  

Mar. 
Mar. 

26 
26 

8.'33.. 

.  2  reels 

30  

.  2  reels 

Il.'33.. 

.  2  reels 

19  

.  2  reels 

IS  

.  2  reels 

8.'33.. 

.  2  reels 

21 

2  reels 

24 

.  2  reels 

28. . 

2  reels 

2 

.  2  reels 

25/33. . 

.  2  reels 

22,'33.. 

.  2  reels 

30  

.20  

7  

.  2  reels 

5  

.21  

Ns.  6— The  Run  Around. . . 

William  Demarost 
No.  7 — Trouble  Indemalty. 

Codeo  and  Orth 
No.  8— The  Bulld-Up   

Jack  Halay 
No,  9 — Buzzin'  Around  

Roseoe  (Fatty)  Arbuckle 
No.  to  Wrongorilla  

Jack  Haley 


BOOTH  TARKINGTON  SERIES 

N*.  7— Hot  D*fl    I  reel   

No.  8 — Penrod's  Bull  Pan   I  r«*l   

Billy  Hayes-Dav*  e«rtay 

BROADWAY  BREVITIES 

N*.  8— Abs<Rtailad*d  Abnar  2  ml*   

Jack  Halay 

N*.  »— A  Raialar  Tmttr  I*  July  23 

Ruth  Ettlag 

Na.  10— A  Mall  Brid*  li  Jon*  4 

Rath  Ettla« 

N*.  II— ArtlstI*  T*ma*r  

Roth  Etting 

N*.  IS— What  aa  Idaa  18  Jane  25 

Harriot  Hllllard 


MELODY  MASTERS 
(NEW  SERIES) 

No.    i— Music  to  My  Ear*  

Jack  Denny  and  Band 

No.  2— Municipal  Band  Wagon  

No.  3 — Smash  Your  Baggag*  

Small's  Paradise  Band 
No.  4 — The  Lease  Breakers   •  Dee.  3 

Aunt  Jemima 

No.  5— The   Yacht  Party  

Roger  Wolfe  Kahn's  Band 
No.  6 — Hot  Competition   

The  Continentais-Barrls- 

Whiteman-Ted  Husing 

No.  7 — Abe  Lyman  and  Band  

N*.  8— "How's  TrlcksT"   

Jean  Sargent-George  Owen  and  Bang 
No.  9— That's  the  Spirit  

Noble  SIssle  and  Band 
No.  10 — The  Alma  Martyr  

Fred  Waring  and  His  Pennsylvanians 

r 

MERRY  MELODIES  (New  Series) 
No.  I— You're  Too  Careless  with  Your  Kisses  8  Do*.  17 

No.  2—1  Wish  I   Had  Wings  

No.  3— A  Great  Big  Bunch  of  You  

No.  4 — Three's  a  Crowd  

No.  5 — Shanty  Where  Santa  Claus  Live*  

No.  6 — Young  and  Healthy  


MERRY  MELODIES 

SONG  CARTOONS 

No.   9— Goopy  Gear     S  Apr.  SO 

No.  10— Ifs  Got  Me  Again   6  Jan*  II 

No.  II— Moonlight  for  Two   7  July  2 

No.  12— The  Ouoen  Was  In  .         •  .  «. 

the   Parlor    7  July  23 

No.  13—1    Love   a   Parade   7   

THE   NAGGERS  SERIES 

MR.    AND    MRS.    JACK  NORWORTH 

The  Naggers'  Anniversary   I  reel   

The  Naggers  at  the  Opera  i 

The  Naggers  Go  Ritzy  ip......JuB*  4 

Movie  Dumb   .1  •.■•.••••ii 

Four  Wheels— No  Brakes  10  Jaly  80 


NOVELTIES 

Bigger  They  are.  Th*  2  reel* 

Prime  Camera 
Gypsy  Caravan    I  r**l  . 

Martinelil 

Handy  Guy.  The   2  reel* 

Earl  Sande 

Rhythms  of  a  Big  City   I  rtel  . 

Season's  Greetings.  The   S  

Christmas  Special 

Trio  to  Tibet.  A   I  r«*l  . 

Washington.  The  Man  and 

the  Capital   IS  

Clarence  Whitehlli 


ONE-REEL  COMEDIES 


Baby  Face   

Victor  More 
Military  Post.  The.. 

Roberto  Guzman 
No-Account,  The 

Hardie-Hutchison 
No  Questions  Asked. 

Little  Billy 
Strong  Arm,  The  . . 

Harrington-O'Neill 


ORGAN  SONG-NATAS 

For  You    I  r»el  . 

Organ-Vocal 

Say  a  Little  Prayer  for  Me   I  r*«l  . 

Organ-Vocal 

When  Your  Lover  Has  Gone   I  rael  .. 

Organ-Vocal 

JOE    PENNER  COMEDIES 

Moving  In   2  r**l* 

Rough  Sailing   IS...... 

Stutterless  Romance.  A   I  rMl  . 

Where  Men  Are  Men  2  r**l* 


PEPPER  POT  SERIES 

No.  i  i— Napoleon's    Bust  IS  Jaa*  25 

Dan  Coleman-T*d  Husing 

No.  12— Foaturatte  Movie  Albam  

No.  13— Movie   Album  Thrills  fO  July  23 


PEPPER  POT 
(NEW  SERIES) 

No.    I — Rambling  Round  Radio  Row  N*.  I  

No.   2— Nlekeletto   

No.  3 — Contact   

No.   4— It  I'm  Elected  

No.   5— King  Salmon   

No.  6 — Rambling  Round  Radl*  Row  N*.  2  

No.   7— Babe  0'  Mine  

No.  8 — Dangerous  Occupation*  

No.    9— Out  of  the  Past  

No.  10— Love  Thy  Neighbor  

No.  11 — Rambling  Round  Radio  Row  No.  3  

No.  12— A  Whale  of  a  Yarn  

No.  13 — Africa  Speaks — English   

No.  14 — Rambling  Round  Radio  Row  No.  4  

No.  15— Breakwater   

No.  16 — Parades  of  Yesterday  

No.  17 — Sea  Devils   

No.  18— Little  White  Lies  

No.  19 — Rambling  Round  Radl*  R*w  N*.  5  

No.  20— You're  Killing  Me  

No.  21  — Inklings   

No.  22 — Rambling  Round  Radio  Row  No.  6  

No.  23 — Around  the  World  in  8  Minutes         8  Aug.  20 

No.  24 — Fishermen's  Holiday   

No.  25 — Stuck,  Stuck,  Stucco  

No.  26 — Seeing  Samoa   


SPORT  THRILLS  SERIES 
TED  HUSING 

No.  i   

No.  2   

No.  3   

No.   4— Old  Time  Sport  Thrills. 

No.  5—   


S.  S.  VAN  DINE  MYSTERY  SERIES 
(Donald  Meek-John  Hamilton) 

No.    2— The  Wall  Street  Mystery  

No.    3— The  Week-End  Mystery  

4 — Symphony  Murder  Mystery... 
8 — Studio   Murder  Mystery. 


No. 
No. 

No.  6 — Skull  Murder  Mystery.  The   2  reels 

No.  7 — The  Colo  Case  20  Apr.  23 

No.  8 — Murder  In  the  Pullman  20  June  4 

No.  9 — The  Side  Show  Mystery  20  June  II 

No.  10 — Campus  Mystery,  The  

No.  II — Crane  Poison  Case.  The  

No.  12 — Transatlantic  Mystery.  The  22  Sept.  It 


TECHNICOLOR  MUSICAL  REVUES 

No.    1 — Cost  Paree   

No.    2— Tee  for  Two  IS  Nov.  12 

No.  3 — Hey!  Heyl  Westerner  IS  Oet  15 

No.  4 — Northern  Exposure   

No.  5 — Pickin'  a  Winner  IS  Sent  17 

No.  6 — Pleasure  Island   


TWO-REEL  COMEDIES 
Dandy  and  the  Belle,  The.. 
Frank  McGlynn,  Jr.-Mary 
Murray 

Freshman  Love   

Ruth  Etting 
Old  Lace   

Ruth  Etting 


WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.    i — Little  Journeys  to  '  '         I  i 

Great  Masters    I  raol   

No.    2 — Southern   India    •  

No.  3 — Road  to  Mandalay   I  rael   

No.  4 — Mediterranean  By- 
ways   S  

No.   5— Javanese  Journeys    9  

No.  6 — Northern   India    I  reel   

No.    7 — Oberammergau    I  reel   

No.  8 — South  American 
Journeys    9  Jun*  25 

No.  9 — Soviet  Russia    I  r«*l   

No.  10— Paris  Glimpses    9  July  89 

No.  li — Dear  Old  London   I  red   

No.  12 — When  in  Rome   9  June  IS 

No.  13— Berlin  Today    9  Oct  29 

WORLD  ADVENTURES 

E.  M.  NEWMAN  (New  Series) 

No.    i— Dancing  Around  th*  World   I  rael   

No.   2 — Transportations  of  the  World   I  reel   

No.   3— An  Oriental  Cocktail  IS  Ott.  S 

No.  4 — Curious  Customs  of  the  World          I  r**l   

No.  5 — From  Bethlehem  t*  Jerusalem          I  reel   

No.  6 — High  Spots  of  the  Far  East  10  Sent.  IS 

No.    7 — Main  Streets    I  r**l   

No.  8 — Beautv  Soots  of  the  World   I  reel   

No.    9— Workers  of  the  World   |  reel   

No.  10— Wonder  Spots  of  the  World   I  reel   

No.  II — Costumes  of  the  World   I  reel   

No.  12 — Peculiar  Ceremonies    i  reel   

No.  13— Tall  Spots  of  the  World   1  reel   


SERIALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

RURRini  Tin* 
..  ^  P/'-  "«*•      Mlaat**  R«vl*w*d 

Air  Mall  Mystery......  mu,**  

Jas;  Flavln-Lucllla  Brawaa!  i            )^'*M|  (aaak) 
Clancy  of  th*  Msaated  F*b.  27.'SS...  .Tv...  

Tom  Tyler-Jaeguella*  Well* 
Datectiv*  Ll*yd   Jan.  4 

Jack  Lleyd 
Heroei  tf  th*  W*st  Jua*  20 

N«ah  Berry.  Jr. 
Lest  Special   D**.  • 

Frank  Aibertson 
JungI*  My*tery   Saat  12  20  .,. 

Tom  Tyler  ((ash) 
Phantom  of  the  Air  May  22,'33  


.20  Jaa.  IS 

(each) 

.  IS  Jaa*  IS 

(aath) 


74 


MOTION    PICTURE  HERALD 


February    4,  1933 


CLASSiriED 
ADVECTISINe 


OP 


the  great 
national  medium 
for  showmen 


Ten  cenis  per  word,  money-order  or  check  with  copy.   Count  initials,  box  nunnber  and  address.   Minimunn  insertion, 
$1.    Four  insertions  for  the  price  of  three.    Contract  rates  on  application.    No  borders  or  cuts.    Forms  close 
Mondays  at  5  P.M.    Publisher  reserves  right  to  reject  any  copy.    Address  correspondence,  copy  and  checks  to 
MOTION  PICTURE  HERALD,  Classified  Dept.,  1790  Broadway.  New  York  City. 


I^EPAII^  SERVICE 


i'ROJECTORS,  TICKET  MACHINES  AND  OTHER 
theatre  and  sound  equipment  requiring  parts  and 
repairs  can  now  be  given  prompt  attention  at  reason- 
able cost.   BOX  121A,  MOTION  PICTURE  HERALD. 


USED  ECUIPMENT 


USED  SCENERY  BARGAINS,  DRAPES,  TRACKS. 
«tc.    KINGSLEY  STUDIO,  Alton,  111. 


UNUSUAL  BARGAINS  IN  USED  OPERA 
Chairs,  Sound  Equipment,  Moving  Picture  Machines, 
Screens,  Spotlights,  Stereopticons,  etc.  Projection 
Machines  Repaired.  Send  for  catalogue  H.  MOVIE 
SUPPLY  COMPANY,  844  S.  Wabash  Ave.,  Chicago. 


INVENTORY  CUT  PRICES  ON  USED  EQUIP- 
ment.  Big  stock  of  all  styles  and  desigrns  of  recon- 
structed newly  recovered  spring  upholstered  _  theatre 
4:hairs.  Big  selection  of  used  veneered  chairs  and 
other  equipment.  ILLINOIS  THEATRE  EQOTP- 
MENT  COMPANY,  1014  So.  Michigan  Avenue, 
Chicago,  Illinois. 


HIGH  GRADE  LENSES.  ANY  FOCAL  LENGTH. 
Exchange  or  at  a  real  bargain.  BOX  265,  MOTION 
PICTURE  HERALD,  407  S.  Dearborn  St.,  Chicago, 
111. 


HUNDREDS  OF  UPHOLSTERED  CHAIRS 
cheap.  300  baseball  park  chairs.  PICTURE  THE- 
ATRE SUPPLY  COMPANY,  722  Springfield  Ave., 
Newark,  N.  J. 


15  AMPERE  FOREST  RECTIFIER  IN  Al  CON- 
dition  with  bulbs  $35.00.  CROWN  MOTION  PIC- 
TURE SUPPLIES,  311  West  44th  St.,  New  York 
City. 


TWO  SIMPLEX  MACHINES  COMPLETE,  RE- 
tiuilt.  very  fine  condition,  $300.00  pair.  Ross  lenses 
$75.00  pair.  Peerless  Hi-Low  lamps  $450.00  pair. 
BOX  270,  MOTION  PICTURE  HERALD,  407  So. 
Dearborn  St.,  Chicago,  111. 


BARGAINS  GALORE  —  MARKETS  FLOODED;- 
Weber  Syncrofilm,  LeRoy,  Mellaphone.  RCA,  Uni- 
versal. Toneograph.  Pacent  Soundheads.  $35.00  up; 
Radiart,  Operadio,  Samson.  Webster  Amplifiers,  $17.50 
up;  Jensen,  DeCoster,  RCA,  Racon,  Macy  Speakers, 
$12.95  up.  Cash  paid  for  used  equipment.  S.O.S. 
CORP.,  1600  Broadway,  New  York. 


ATTRACTIONS 


WANTED— ACTS  AND  SMALL  SHOWS,  ALL 
Itinds,  coming  this  way.  KNICKERBOCKER  THEA- 
TRE, Columbus,  Ohio. 


THEATRE  RRCMCTICN 


WE  RENT  ALL  KINDS  FIGURES  AND  FLAGS 
to  movie  houses  for  lobby  displays.  Write  us.  Have 
something  great  on  Chinese  picture.  Ship  anywhere 
WEIL'S  CURIOSITY  SHOP,  20  S.  2nd  Street 
Philadelphia.  Pa. 


CENERAL  ECUIRMENT 


CROWN  BARGAIN  COUNTER— GELATINE,  ALL 

colors,  full  size  sheets,  12c  each.  Ticket  Box — ^$15.00; 
Fan  covers,  rubberized  16-inch,  50c  each;  Photo  cells 
for  RCA  $5.00;  for  Western  Electric  $7.50;  charges 
for  Pyrenes,  75c  per  quart ;  for  214  gallon  extinguisher 
35c.  Big  Bargains  at  all  times.  CROWN  MOTION 
PICTURE  SUPPLIES,  311  West  44th  St.,  New  York 
City. 


NEW  ECUIRMENT 


MACHINE  PARTS;  W145D^$1.90;  W146D— $1.90; 
E3— $1.40;  H118E— $0.50;  P102C— $0.90;  G112G— $4.00; 
also  for  RCA — $4.00;  new  proportion  aperture  35 
cents;  also  special  prices  on  Powers  parts.  CROWN 
MOTION  PICTURE  SUPPLIES,  311  West  44th  St., 
New  York  City. 


TRAININC  SCIiCCLS 


LEARN  MODERN  THEATRE  MANAGEMENT. 
Approved  home-study  training  in  Theatre  Manage- 
ment, Advertising  and  Techiucs.  Send  for  catalog. 
THEATRE  MANAGERS  INSTITUTE.  315  Washing- 
ton St..  Elmira,  New  York. 


BUSINESS 
STIMULATORS 


THE  HOO  RAY  GAME.  ADDRESS:  710  COOPER 
BLDG.,  Denver,  Colo. 


El  EMS 


SILENT   PICTURES,    WESTERNS,  MELODRA- 

mas,  Comedies,  Serials — Prints  in  good  condition — 
reasonable  rentals— INDEPENDENT  FILM  CO.,  Film 
Bldg.,  Omaha,  Nebr. 

300  REELS  STANDARD  SILENT  FILM.  FEA- 
tures.  Western.  Comedv,  Religious,  Educational.  Bar- 
gain lists.  NATIONAL  EQUIPMENT  CO.,  Duluth, 
Minn. 


THEATRES 


COMMUNITY  AMUSEMENT  CORPORATION 
has  for  sale  300  seat  theatre,  RCA  Photophone  sound, 
Simplex  projectors,  at  a  real  bargain.  Operating 
at  a  profit  right  now.  Apply,  C.  D.  LYNCH,  Ridgeljr, 
Md. 

TO  LEASE  — OPTION  PURCHASE.  FULLY 
equipped  theatre.  Small  community.  Experienced, 
Christian.    BOX  271,  MOTION  PICTURE  HERALD. 


PARTNER  WANTED 


WANT  LIVE  PARTNER  WITH  $750  FOR  EXCEL- 
lent  going  theatre  proposition  near  New  Orleans.  BOX 
269,  MOTION  PICTURE  HERALD. 


DATE  STRIRS 


EMBOSSED  LOBBY  DISPLAY  CARDS  IN  MANY 
color  combinations.  Also  two  color  cardboard  and  one 
color  paper  date  strips.  M.  A.  BLOCK,  Jackson 
Heights,  N.  Y, 


RCSITICNS  WANTED 


EXPLOITATION  MANAGER  —  WITH  ORIGINAL 
and  eflectiye  ideas.  Qualifications  and  reference* 
worth  investigating.  Will  go  anywhere.  BOX  259. 
MOTION  PICTURE  HERALD. 

MANAGER,  EXPERIENCED  IN  ALL  BRANCHES 
of  the  theatre.  A-1  sign  and  pictorial  artist.  At 
present  employed.  Have  entire  studio  equipment. 
References.  BOX  262,  MOTION  PICTURE  HERALD. 

POSITION  SOUGHT  BY  ADVERTISING  AND 
display  man.  Salary  $40.  MACK,  MOTION  PIC- 
TURE HERALD. 


PROJECTIONIST  —  ENGINEERING  GRADUATE, 
sound  technician,  desires  connection  with  independent 
exhibitor  or  small  chain.  Excellent  references.  R.  W. 
HOUSWORTH,    192  Alabama   St.,    Carrollton.  Ga. 

OPERATOR  —  5  YEARS  —  REFERENCES.  GO 
anywhere.  Phone  Cherry  9449.  BROOKS,  Cincinnati, 
Ohio. 

OPERATOR— FOR  FULL  PARTICULARS  WRITE 
BOX  268,  MOTION  PICTURE  HERALD. 


THEATRES  WANTED 


WANTED  SMALL  THEATRE  ON  REASONABLE 
rental  basis  for  summer  stock  company.  If  terms  are 
satisfactory,  may  consider  a  S-year  lease.  State 
equipment  and  condition  of  theatre.  Mention  size  of 
stage  and  if  large  enough  for  stage  productions.  BOX 
119A,  MOTION  PICTURE  HERALD. 

$50,000   CASH   TO   INVEST.    INTERESTED  IN 

renting  or  becoming  an  active  partner  in  a  group 
of  small  theatres.  Have  wonderful  connections  with 
major  film  companies.  BOX  267,  MOTION  PICTURE 
HERALD. 

WILL  RENT,  LEASE  OR  BUY  WORTHWHILE 
theatre  properties  all  over  the  country.  State  seating" 
capacity,  value  and  population.  Also  state  condition 
of  theatre,  how  equipped  and  what  competition.  BOX 
122A,  MOTION  PICTURE  HERALD. 


TECHNICAL  DCCrS 


"RICHARDSON'S  HAND'  BOOKS  OF  PROJEC- 
tion"  in  three  volumes.  Universally  accredited  as  the 
best  and  most  practical.  Aaron  Nadell's  "Projection 
Sound  Pictures."  Complete  information  on  sound 
equipment.  Both  text  books  complete  for  $12.80. 
OLTIGLEY  BOOKSHOP,  1790  Broadway,  New  York 
City. 

PRICES  CUT— LAST  TWO  JUST  OFF  PRESS: 
"Sound  Projection,"  "Servicing  Projection  Equipment," 
"Simplified  Servicing  Sound  Equipment";  All  three, 
$15.00  value.  $3.95.  Individually,  $1.50.  S.O.S.  CORP., 
1600  Broadway,   New  York. 


WANTED  TC  CUT 


TWO  REFLECTING  ARC  LAMPS  AND  TWO 
rectifiers  in  first  class  condition.  ADAMS  OPERA 
HOUSE,  Adams,  N.  Y. 


PRINTING  SERVICE 


250  LETTERHEADS  AND  250  ENVELOPESr$1.49. 
WEBSTER'S  PRESS,  Farmland,  Indiana. 


HERE  ARE 
3  LANDMARKS 

1  •  •  •  The  first  motion  picture  film 
. . .  invented  by  Eastman 

2  •  •  •  The  first  panchromatic  motion 
picture  film . . .  invented  by  Eastman 

3  •  .  •  The  first  super-speed  panchro- 
matic motion  picture  film . . .  invented 
by  Eastman 

A  LL  three  of  these  inventions  were  vital  fac- 
/  \  tors  in  the  progress  of  the  motion  picture 
art.  The  latest  of  them,  Eastman  Super-sensi- 
tive Panchromatic  Negative,  has  virtually 
revolutionized  motion  picture  procedure,  and 
plays  a  stellar  role  in  the  finest  productions 
of  the  day. 

EASTMAN  KODAK  COMPANY 

J.  E.  BRULATOUR,  INC.,  DISTRIBUTORS 

NEW  YORK        CHICAGO  HOLLYWOOD 


FOUR  FIRST-RUNS  IN  NEW  YORK  FOR 
SIGN  OF  THE  CROSS. . .  A  NEW  RECORD! 


Sl/>C  u>eehj>  at  me — 

/loaA-^shovCr  atbiadxon 
at  ^Z.OO  top  . .  .ikevL 


rJla^inx]  to  luipyLe- 
ccdentecL  coouxts  at 

at  ^2.00  top...tkefi— 


Tm^  lOeek  at  tlte  ncu> 
THu^Tc  tia£^  at  (loxllu)  cSvj 
Tox  anoihe/i  Imletimte  vum. 
at|K)|mui/i  t>Tlce^...tkeR- 


TWt  u>C€k  at  tke  HKO 
al/i  on  Byiooduxu^ 
TOX  aaotker  jx)|m£a/i_ 
puce  /tun   .  .  .  . 


-THEN  TO  EVERY  PARAMOUNT  EXHIBITOR 
TO  CONTINUE  ITS  PROFIT-MAKING  RECORD 


MOTION  PICTURE 


A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


In  Two  Sections  —  Section  One 


RADIO'S  CHALLENGE 
TO  MOTION  PICTURES 

Exhibitors  Meet  Growing  Competition  by 
Cutting  In  Broadcasts,  by  Signing  Air 
Headliners  and  Showing  Their  Filnns 

ALIEN  TALENT  ^_ 
AND  THE  LAV/^ 

Federal  Activity  Against  Overstaying  of 
Six  Months  Linnit  Presents  Production 
Problenn  to  Both   Screen  and  Stage 

PERIOD  MUSIC 
IN  FILM  TEMPO 

Joseph  O'Sullivan  Describes  the  Melodic 
Fabric  Woven  Into  the  March  of  Events 
by  Fifty  Airs  Used  in  "Cavalcade" 


K«L  lift    \r«    7        Entered  as  second-class  matter  January  12,  1931,  at  the  Post  Office,  at  Neu'  York.  .V.  Y..  x,vi1cr  thr  ,irf  nf  J\f.,r,h  ( 
nHHHMHHjj^^       '        hshea  Ireckly  hv  ()i(i,»/.-v  Vn'^hti.-v  (       Jn,-    .it  i  "oo  n,.:>.i'.  .i     \  ,  -.•  r 

Febriian 

Iw^  g>aramount-lLiherty  fTlflGflzme  flLL-SroR  Story 

BY   TEN    OF   THE   WORLD'S   GREATEST  AUTHORS 


5,000,000  LIBERTY  READERS 
ARE  WAITING  TO  SEE  IT! 


The  Woman 
Accused 


BY  TEN  WORLD-FAMOUS  AUTHORS 

RUP€RTHUGH€5  VICKI  BflUm 

znneoRev  vinflD€LmnR 

leViniCOBB  GeRTRUDCRTH€RTOn 
J  Prnc^VOV  URSULA  PflRROTT 
POLflllBnilKS  SOPHICKCRR 

dmrnati^ed bif  BflVflRD  VeiLLCR 

w^nnncv  carroll 

CARVGRflllT 
JOHn  HflLLIDflV 

Ci  paramount  picture 


Have  you  heard  the  grand  and  glorious  news? 
Just  previewed  on  the  Coast!  Bigger  than  "Hell 
Divers"!  M-G-M's  next  Big  Bomb-shell  Whoopee! 


(you  just  can't  hold  those  gosh  durned  M-G-M  fellers!) 


RADIO  WORLDS  BRIGHTES 


A 


These  endorsements  are  Ui 
No.  1  in  a  campaign  th 
will  bring  a  million  marqut 
bulbs  out  of  the  moth  balli 


AMES  HAIL  COMING  OF.. 


ND 


1 

1 


leep  them  handy  for  ads, 
abby  and  promotion  when 
Varner  Bros,  clang  the  bell 
or  the  big  pay-off! 


JESSE  L.  LASKy 

Showman  to  his  finger-tips  .  .  .  making  pictures  since  the 
industry's  beginning  ...  his  first,  the  original  "Squaw 
Man."  In  charge  of  Paramount's  greatest  hits  .  .  . 
"Covered  Wagon,"  "Beau  Geste,"  "Chang"  ...  to  name 
just  a  few.  Now  at  FOX  .  .  .  personally  supervising  four 
pictures  a  year.  "ZOO  IN  BUDAPEST"  with  Loretta 
Young  and  Gene  Raymond  is  the  first  Lasky-produced 
FOX  picture.  Certain  to  give  added  brilliance  to  the 
FOX  Cavalcade  of  Hits. 


A 


SHOWMAN 
BRINGS  HIS 
GENIUS,  OF 

COURSE  TO 

FOX 


FEB  10 1933 


©CIB  181483 


MOTION  PICTURE  HERALD 


Vol.  110,  No.  7 


February  II,  1933 


RADIO  VS.  SCREEN 

A RIPPLE  of  agitated  concern  over  connpetition  from  the 
radio  now  sweeps  a  new  wrinkle  into  the  troubled 
brow  of  the  motion  picture  industry.  Like  most  all 
the  other  agitations,  it  is  a  subject  of  unnecessary  concern, 
and  at  most  reflects  a  decidedly  transient  phase  of  the  con- 
stantly changing  face  of  the  amusement  situation. 

it  is  true  enough  that  a  great  many  persons  are  staying  at 
home,  or  sitting  in  hotel  lobbies  listening  to  the  radio,  spend- 
ing hours  that  might  be  spent  in  the  motion  picture  theatre. 

"Spending"  is  the  important  word  in  that  paragraph.  The 
hours  are  all  that  they  are  spending.  It  appears  more  than 
probable  that  a  radio  entertainment  costing  nothing  seems, 
just  now,  a  better  bargain  to  a  considerable  fraction  of  the 
population  than  a  motion  picture  show  costing  something. 
It  is  not  entirely  ironic  to  observe,  too,  that  a  radio  entertain- 
ment which  costs  nothing  comes  about  as  close  to  being  worth 
its  price  as  anything  on  the  market  today.  A  public  with  the 
price  in  its  pants  will  not  stay  away  from  the  theatre  long. 

There  is  an  ample  background  of  experience  In  the  early 
history  of  radio.  Through  its  novelty  life  It  did  probably  hold 
quite  a  few  customers  from  the  box  office.  Bridge  and  the 
jig-saw  puzzle  are  today  likely  to  be  keeping  more  actual  dimes 
away  from  the  box  office  than  all  of  radio,  and  golf  is  no  help. 

The  radio  as  entertainment  has  not  suddenly  got  better. 
It  has  as  entertainment  stood  distinctly  still  for  a  long  period. 
It  is  the  surrounding  situation,  more  especially  the  purchasing 
power  and  the  purchasing  mood,  that  has  changed. 

The  debate  now  going  on  about  what  Is  to  be  done  about 
It,  how  the  motion  picture  is  to  meet  the  competition  of  the 
radio  or  to  relate  itself  to  It,  will  arrive  at  no  conclusions. 
There  Is  in  fact  nothing  more  to  be  done  about  it  all  than 
there  is  to  be  done  about  the  weather. 

The  relations  between  the  arts  and  Industries  inevitably  ad- 
just themselves,  and  forces  of  inertia  far  beyond  the  powers 
of  groups,  bosses  and  programs.  It  may  be  remarked,  for 
Instance,  that  once  upon  a  time  the  masters  of  the  stage  were 
going  to  do  things  about  the  motion  picture.  As  late  as  1914 
the  brave  Mr.  William  A.  Brady,  discussing  the  movies,  said: 
"Now  we've  got  them  on  the  run."  Mr.  Daniel  Frohman, 
quoted  in  these  pages  recently,  remembers  when  the  stage  saw 
the  bicycle  as  a  great  menace.' 

Except  In  the  most  transient  manner  no  one  ever  really  does 
anything  about  anything.  The  destiny  of  the  motion  picture 
Is  clear  enough  and  the  pattern  of  its  continued  development 
obvious.  The  motion  picture  Is  going  on  and  on,  absorbing 
and  knitting  into  its  fabric  all  that  invention  and  technology 
can  bring  to  its  service.  The  rise  of  the  thing  which  the  motion 
picture  Is — the  business  of  recreating  events — began  long  be- 
fore the  screen  was  born,  began  with  the  birth  of  drama 
and  has  now  become  in  fact  the  theatre  of  today.  In  terms 
of  evolution  the  speaking  stage  is  archaic,  a  fossil  remnant,  of 
relatively  no  Importance  and  destined  to  fade  Into  less. 


Radio  as  a  serious  and  long  continued  rival  of  the  screen 
Is  quite  as  unthinkable  as  a  serious  revival  of  the  silent  screen. 

The  public  with  money  to  spend  will  go  spending  It  wherever 
the  lure  leads.  It  always  has  and  always  will.  People  are  no 
more  likely  to  stay  home  and  listen  to  the  radio  when  they 
have  the  price  of  a  show  and  "going  places"  than  the  young- 
sters are  to  stay  home  and  dance  to  phonograph  records. 

Star  value,  the  box  office  value  of  personality,  grows  out  of 
being  attractively  and  favorably  known  to  the  masses.  All  of 
the  arts  are  avenues  to  fame.  But  the  quality  of  the  fame  at- 
tained Is  identical.  In  the  main  the  screen  from  the  beginning 
has  found  that  It  made  bigger  and  better  star  value  for  itself 
than  could  be  had  from  other  media,  but  all  the  other  media 
from  stage  to  printed  page  to  circus  and  prize  ring  have  con- 
tributed star  values  now  and  then  to  the  screen.  Now  and  then 
radio  may  contribute,  too,  but  nothing  In  the  parallel  histories 
of  the  radio  and  screen  thus  far  indicates  any  important  Inter- 
relation. 

Radio  is  really  nothing  to  worry  about  for  long,  unless  you 
want  to  worry  about  mah  jong,  ping  pong  and  Joe  Miller's 
jokebook. 

AAA 

THE  FILM  CROP 

MR.  HENRY  FORD,  who  Is  talking  decentralization  for 
motor  manufacture  these  days,  envisions  a  time  when 
farmer-mechanics  will  build  cars  part  of  the  time  and 
plow  the  rest  of  the  time,  hie  says  that  a  great  deal  of  the 
motor  car  can  be  "grown  on  the  farm."  Which  reminds  us  that 
the  motion  picture  with  its  cotton  cellulose  base  and  its  calf 
gelatine  emulsion  is  really  a  farm  product.  It  could  do  with 
more  corn  fed  customers. 

AAA 
BOUND  WHERE? 

N  a  few  years  more  we  shall  be  seeing  what  may  be  the 
result  of  the  impact  of  growing  Manhattan  and  its  theatre 
zone  against  the  southern  boundary  of  Central  Park.  The 
march  of  amusement  houses  has  been  steadily  north  since  the 
colonial  days.  When  the  motion  picture  was  born.  Fourteenth 
street  was  a  great  rialto,  giving  way  presently  to  Twenty-third 
street  and  shortly  to  the  tidal  movement  up  Broadway,  widen- 
ing out  in  Forty-second  street  and  variously  across  the  upper 
Forties.  Now  for  the  moment  Radio  City  seems  to  peg  the 
movement.  But  one  day  the  trend  will  have  to  decide  between 
East  and  West.  Now  it  looks  like  East  will  win. 

AAA 

The  late  Lewis  J.  Selznick,  himself  experienced  In  the  dia- 
mond trade,  used  to  remark:  "Jewelry  Is  for  suckers — and 
there'll  always  be  a  big  demand  for  jewelry." 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Edi+or-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909;  The  Film 
Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-in-Chief 
and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office,  407  South  Dearborn 
street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhill  Drive,  Edgware,  London,  England, 
W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  19,  Rue  de  la  Cour-des-Noues,  Paris  20e. 
France,  Pierre  Autr6,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1933  by  Quigley  Publishing  Company.  All  correspondence  should  be  addressed  to  the  New 
York  Office.  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other 
Quigley  Publications:  Motion  Picture  Daily,  The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  the  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


February     II,  1933 


THIS  WEEK 


HIGHEST  NET  PRORT  FOR  ANY  PERIOD 
of  1 3  weeks  in  the  history  of  the  com- 
pany is  the  answer  of  Columbia  Pictures 
to  the  challenge  of  the  times.  The  total 
of  $220,027  net  profit,  after  deductions 
for  amortization  of  film,  interest  charges 
and  federal  income  tax,  is  equivalent  to 
$1.23  a  share  on  167,885  common  shares. 
Note:  Not  included  are  the  results  of 
operations  in  Chile  and  Sweden.  Net  be- 
fore amortization  and  other  charges  was 
$1,318,099.  The  balance  sheet  showed 
current  assets  of  $4,672,299  and  current 
liabilities  of  $1,442,090.  Declared:  regu- 
lar quarterly  of  75  cents  on  preferred.  .  .  . 
V 

IMPELLED  BY  THE  NECESSITY  OF  FUR- 
ther  reduction  in  costs,  the  production 
center's  major  units  plan  urging  of  stipend 
reduction  upon  contract  talent  prior  to 
renewal  of  options.  Overhead  hammer 
(reported  in  certain  cases):  options  not 
taken,  term  contracts  dropped  for  refusal 
to  comply.  Gratifying  are  reactions  from 
Warner  contractees,  notably  James  Cag- 
ney,  once  bad-boy,  claims  Darryl  Zanuck, 
production  executive.  .  .  . 

V 

INDICATIVE  OF  FAITH  IN,  PERSIST- 
ance  in  pursuit  of  its  program  of  federal 
film  regulation,  is  Allied  States  Associa- 
tion's pronouncement  of  this  week  of  full 
Intention  to  resist  drastically  the  alleged 
opposition  efforts  of  the  Motion  Picture 
Tneatre  Owners  of  America.  Allied  con- 
tention: MPTOA  does  not  represent  Inde- 
pendent exhibitors,  fights  Allied  because 
of  alleged  partnership  with  Publix  of 
MPTOA's  president  M.  A.  LIghtman,  al- 
leged association  of  Warner  with  A.  Julian 
BrylawskI,  MPTOA  director.  Allied  intends 
racing  to  the  Senate  floor  with  its  Informa- 
tion, it  declares,  to  break  alleged  opposi- 
tion efforts.  .  .  . 

V 

SHARPLY  DOWNWARD  SINCE  A  1920 
peak  has  fled  the  curve  of  recreational  ex- 
penditure nationally,  says  University  of 
Washington's  Dr.  Jesse  F.  Stelner  of  the 
President's  Research  Committee  on  Social 
Trends.  However,  even  after  the  beginning 
of  the  economic  crackup,  United  States 
people  were  aggregately  spending  In  ex- 
cess of  $10,000,000,000  annually,  a  figure 
based  on  1928,  1929,  1930  statistics.  .  '.  . 
V 

A  REGULAR  QUARTERLY  DIVIDEND: 
1 1/4  per  cent  on  Its  preferred  shares,  pay- 
able March  15  to  stockholders  of  record 
February  24,  by  Metro-Goldwyn-Mayer.  .  .  . 
V 

TO  OSCAR  BRACHMAN,  J.  E.  AND 
Tom  Saxe,  veteran  Midwest  showmen,  last 
week  were  returned  51  houses  they  former- 
ly owned,  operated  since  1928  by  Fox 
Midwesco,  unable  to  show  a  profit  in  op- 
eration.  H.  J.  Fitzgerald,  divisional  man- 


ager, will  retain  his  post.  The  houses  num- 
ber 15  in  Milwaukee,  remainder  in  17 
Wisconsin  towns.  "Nut"  adjustments  are 
in  order.  .  .  . 

V 

UNUSUAL,  SIGNIFICANT  IN  A  PERIOD 
of  pronounced  expenditure  retrenchment 
Is  the  plan  of  Western  Service  Studios,  Inc., 
operating  Metropolitan  and  Educational 
Studios,  Hollywood,  for  a  $200,000  expan- 
sion program  In  facilities.  Already  in- 
stalled is  $100,000  In  Western  Electric  new- 
type  noiseless  recording  equipment,  under 
construction  are  new  stages,  new  sets.  .  .  . 
V 

ADDITIONAL  BROADWAY  BRIGHT 
lights  were  eclipsed  the  past  week,  as  the 
Rialto,  Publix  house  since  1918,  closed  the 
doors  which  were  originally  opened  years 
ago  as  Hammersteln's  Victoria.  Preceding 
eclipses  were  the  Warner  and  Hollywood, 
by  Warner;  Criterion,  by  Publix.  Employees 
of  Warner's  Winter  Garden  have  received 
two  weeks'  notice,  while  Martin  Beck  plans 
musical  shows  for  the  Palace,  pre-receiver- 
shlp  RKO  house.  Lights  are  to  be  turned 
on  at  the  Ziegfeld  theatre  on  Sixth  avenue, 
once  home  of  expansive  musicals,  since 
dark,  by  Loew's  circuit,  and  under  the 
name  Warwick.  .  .  . 

V 

MARTIN  QUIGLEY,  EDITOR  AND  CHIEF 
of  Quigley  Puhlications,  this  week  departed 
for  one  of  his  periodical  visits  to  Holly- 
wood and  environs.  .  .  . 


^    ^  ^ 


In  This  Issue 


Radio  presents  a  new  challenge  to  the 

motion  picture  theatre  Page  9 

Extensive    deportation    of    alien  talent 

from  the  studios  is  threatened  Page  15 

Period  music  as  a  factor  in  motion 
picture    tempo,    as    in  "Cavalcade," 

is  discussed  by  Joseph  O'Sullivan  Page  20 

New    developments    in    the  Paramount 

and   RKO  receiverships  Page  16 

FEATURES 

Editorial  Page  7 

The  Camera  Reports  Page  I  7 

Asides  and  Interludes  Page  27 

J.  C.  Jenkins  —  His  Colyum  Page  40 

DEPARTMENTS 

Box  Office  Receipts  Page  36 

Showmen's  Reviews  Page  30 

Managers  Round  Table  Page  47 

Short  Features  Page  46 

Technological  Page  65 

Chicago  Page  46 

The  Release  Chart  Page  59 

What  the  Picture  Did  for  Me  Page  41 

Classified  Advertising  Page  66 


LOST  TO  THE  TONGUE  IS  THE  FINAL 
"t"  in  the  name  of  Henry  Garat,  arrived 
on  Tuesday  from  Paris,  bound  for  the  Fox 
studio.  His  father:  notable  among  Com- 
edie  Francais  players.  In  "Adorable,"  op- 
posite Janet  Gaynor,  Mr.  "Garrah"  will 
make  his  American  screen  bow.  ... 
V 

IN  THE  MINDS  OF  THE  BROTHERS 
Warner  lies  no  thought  of  merging,  with 
Fox  or  any  other,  it  was  emphatically  in- 
dicated by  Jack  L.,  In  Kansas  City  en  route 
returning  to  the  studio  last  week  from 
rumor-inspiring  conferences  in  New  York. 
His  phrase:  "We  are  standing  on  our  own 
feet."  Denied  were  reports  the  brothers 
(Jack,  Albert  vs.  Harry)  locked  horns  anent 
theatre  decentralization.  Planned  are  60 
Warner,  First  National  features  for  1933- 
34,  200  shorts.  With  total  budget  unde- 
cided. Jack  L.,  Indicated  negative  costs 
from  $225,000  to  $450,000.  The  last  figure 
provoked  surprise  from  the  studio,  where 
currently  negative  figures  hover  about 
$225,000  to  $275,000.  Prominent  In  pro- 
duction plans  is  the  once  popular,  since 
much  abused  musical  film.  .  .  . 

V 

"SECRETS"  TOLD  TO  THE  CAMERA, 
Mary  Pickford  arrives  in  New  York  from 
the  Coast  on  Friday.  A  week  or  10  days 
will  precede  her  departure  for  Rome  to 
join  husband  Douglas  Fairbanks,  not  wait- 
ing for  "Secrets"  premiere  at  Broadway's 
RIvoli.  .  .  . 

V 

TO  AGUA  CALIENTE,  AWAY  FROM 
active  film  production  has  gone  Joseph  M. 
Schenck;  disbanded  Is  his  United  Artists 
production  unit.  No  Schenck  plans  are 
afoot  for  reopening  or  future  production. 
His  personnel  has  been  eliminated  in- 
definitely. Several  smaller  units,  notably 
Fairbanks  and  Pickford,  continue  opera- 
tion. .  .  . 

V 

NAMED  EASTERN  EDITOR  OF  FAW- 
cett  Publications  (fan  output:  Screen  Book, 
Hollywood,  Screen  Play)  was  Frederick 
James  Smith,  one  time  editor  of  Photoplay 
and  several  Tower  sheets,  five  years  film 
reviewer  for  Liberty.  .  .  . 

V 

AS  IRVING  THALBERG,  MGM'S  PRO- 
duction  chieftain,  languishes  In  bed  by 
medical  order,  conferences  continue  in  an 
effort  to  prune  production  expenditure, 
retain  efficiency  maximum.  Every  depart- 
ment has  come  under  the  sharp  scrutiny 
of  the  pruners.  .  .  . 

V 

IN  112  THEATRES  IN  THE  COUNTRY'S 
key  situations  Is  opening  on  Thursday  and 
Friday  Fox's  "State  Fair,"  multi-star  "spe- 
cial." Former  day-and-date  record  was 
held  by  "Sunny  Side  Up,"  also  Fox.  .  .  . 


February    II,  1933 


MOTION    PICTURE  HERALD 


9 


RADIO  PRESENTS  A  NEW 
CHALLENGE  TO  THEATRES 


Exhibitors  Meet  Growing  Com- 
petition by  Cutting  In  Broad- 
casts, Signing  Stars  of  Air 
and  Their  Motion  Pictures 

Radio  broadcasting-  is  a  serious  competi- 
tor of  the  motion  picture  screen  for  the  first 
time  since  radio's  first  force  as  novelty  en- 
tertainment expended  itself  some  ten  years 
ago.  Economic  conditions  and  unemployment 
are  the  basic  influencing  factors  said  to  be 
keeping  millions  of  prospective  theatregoers 
at  home  nightly  listening  to  commercial 
broadcasts  by  a  score  of  air  headliners. 

Radio  audiences  are  growing  daily ; 
theatre  attendance  reacts  accordingly,  and, 
while  authorities  in  both  fields  are  unable 
to  estimate  definitely  to  what  extent  radio 
is  making  inroads  on  box-office  receipts,  ex- 
hibitors almost  everywhere  are  complaining 
that  the  competition  is  serious,  if  not  menac- 
ing. Some  say  40  per  cent  of  the  subnor- 
mal condition  of  grosses  is  attributable  to 
radio's   newly   developed  magnetism. 

A  decade  ago  the  novelty  of  radio  made 
some  inroads  on  theatre  receipts.  There  was 
really  no  prolonged  influence  on  theatre 
business  until  the  Amos  'n'  Andy  series, 
and  after  a  few  months  that  died  away. 
Now  a  new  and  bigger  struggle  is  under- 
way. Radio  and  theatres  are  squaring  off. 
Exhibitors  are  facing  a  real  challenge, 
which,  it  appears,  many  will  meet  by  bring- 
ing headline  broadcasts  into  their  theatres 
as  a  part  of  regular  evening  programs.  Ex- 
periments already  have  proved  successful, 
although  exhibitors  who  have  not  tried  the 
plan  declare  against  it. 

interrupt  Programs 

The  theatre  presentation  idea  of  radio 
programs  is  scarcely  new.  As  far  back  as 
at  the  peak  of  Amos  'n'  Andy's  reign  of 
popularity,  hundreds  of  exhibitors  installed 
radios  on  their  stages  or  hooked  them  up 
to  their  loudspeaker  horns.  They  then  ad- 
vertised, in  heralds  and  out  front,  that  the 
air  feature  would  be  broadcast  during  the 
regular  performance. 

Currently,  the  theatre  radio  idea  has 
struck  only  a  few  points,  where  exhibitors 
have  connected  a  receiver  with  their  sound 
amplification  system  and  arranged  to  in- 
terrupt their  programs  accordingly.  Only 
the  Eddie  Cantor,  Jack  Paul  and  Ed  Wynn 
tvpes  of  broadcast  are  picked  up. 

In  other  localities,  theatre  owners  are 
resurrecting  old  pictures  which  star  present 
day  radio  headliners.  Heavy  billing  is  made 
on  the  radio  phase  and  the  exhibitors  re- 
port increased  business.  Radio  headliners 
as  stage  attractions  in  motion  picture  houses 
are  also  being  used,  while  considerably  more 
attention  is  being  paid  to  exploiting  the 
presence  of  radios  in  lobbies  or  theatre 
lounges  for  entertaining  overflow  crowds. 

The  legality  of  drafting  sound  amplifica 
tion  systems  for  presenting  radio  programs 
in  theatres  is  clear.   Officials  of  Electrical 
Research  Products  last  week  concluded  a 


study  of  the  question  and  their  findings  in- 
dicate that  "there  is  no  reason  why  the 
corporation  should  place  broadcasting  re- 
strictions on  any  of  its  6,000  or  more  in- 
stallations in  the  United  States." 

An  executive  of  RCA  Photophone  said, 
■'We  cannot  place  such  restrictions  on  any 
of  our  equipments." 

There  is,  however,  likelihood  of  difficulty 
with  the  American  Society  of  Composers, 
Authors  and  Publishers.  If  the  movement 
grows,  the  society  is  expected  to  step  in  and 
demand  royalty  payments  from  theatres  thus 
using  the  music  of  members.  Theatre  presen- 
tation of  comedy  or  dramatic  programs  from 
the  air  holds  no  particular  interest  for  the 
ASCAP.  E.  C.  Mills,  general  manager, 
said:  "If  theatre  owners  play  ball  with  us 
and  have  our  legal  permission  to  re-broad- 
cast our  musical  numbers,  there  will  be  no 
difficulties.  Eddie  Cantor  sings  many  of 
our  songs,  and  while  we  license  the  broad- 
casters to  use  our  numbers  for  commercial 
purposes,  no  such  right  for  theatres  is  there- 
by granted.  If  the  movement  gets  beyond 
our  control,  it  may  result  in  a  great  deal  of 
unpleasantness  for  the  exhibitor." 

The  license  issued  hy  the  American  Society 
says,  in  part : 

"Nothino:  herein  contained  shall  be  construed 
as  authorizing  Licensee  (the  broadcasting  com- 
pany) to  grant  to  others  any  right  to  reproduce 
or  to  perform  publicly  for  profit  by  any  means, 
method  or  process  whatsoever,  any  of  the  mu- 
sical compositions  coming  within  the  purview 
of  the  within  license  performed  pursuant 
hitherto,  or  as  authorisinq  any  receiver  of  any 
such  broadcast  rendition  to  publicly  ferform 
or  repi-oducc  the  same  for  profit  by  any  means, 
method  or  process  ii'hatsoever." 

Presentation  in  theatres,  therefore,  being  for 
lirofit,  would  be  considered  a  violation. 

Erpi's  service  engineers,  during  regular  in- 
spection trips,  have  in  the  past  reported  to 
officials  all  radio  hook-ins  to  Western  Elec- 
tric's  amplification  system.  The  corporation 
subsequently  notified  the  exhibitor  that  it  would 
not  be  responsible  for  a  breakdown  of  the  sound 
system,  or  interference  with  service,  as  a  result. 

Deny  Aiding  Movennent 

National  Broadcasting  Company  and  Colum- 
bia Broadcasting  deny  that  they  are  in  any  way 
behind  the  theatre  presentation  trend.  NBC. 
in  fact,  is  seeking  to  determine  to  what  extent 
the  idea  is  being  used.  It  appears  that  the 
corporation's  interest  might  be  in  connection 
with  increased  charges  to  the  advertisers  whose 
programs  are  being  picked  up  for  the  edifica- 
tion of  thousands  in  theatres.  Advertisers  over 
the  air  usually  pay  on  the  basis  of  "circula- 
tion" ;  or  drawing  power  of  the  hour,  network, 
stars  used  and  entertainment  value. 

Columbia  officials  are  reported  as  having  no 
thought  as  to  the  theatre  practice  but  one 
executive  in  New  York  said,  "If  this  is  so. 
then  it's  all  right  with  us." 

Merlin  Hall  Aylesworth  is  president  of 
NBC :  William  Paley  heads  Columbia. 

Besides  Cantor,  Wynn,  Pearl  and  Kate 
Smith,  some  of  the  more  popular  evening  broad- 
casting stars  are  Groucho  and  Chico  Marx, 
Burns  and  Allen,  Rudy  Vallee,  Ben  Bernie, 
Tom  Howard,  Stoopnagle  and  Budd,  Ruth 
Etting.  Mills  Brothers,  Bing  Crosbv,  Abe  Ly- 
man, Morton  Downey,  Boswell  Sisters,  Guy 
Lombardo,  Paul  Whiteman.  Amos  'n'  Andy, 
Ken  Murray,  Charlie  Winninger,  AI  Jolson, 
Rubinoff   (on  the  Cantor  hour).  Jack  Benny. 


Renew  Protests  Against  Permit- 
ting Players  To  Go  On  Air; 
Broadcasting  Companies 
Raise  No  Legal  Objection 

Ted  Weems  and  Lawrence  Tibbett.  Practically 
all  were  brought  to  Hollywood  at  one  time 
or  another  to  appear  in  pictures.  The  Marx 
Brothers  and  Jolson,  Tibbett  and  Cantor  are 
the  only  headliners  whose  screen  efforts  en- 
joyed any  appreciable  success.  However, 
theatre  grosses  are  usually  increased  with  their 
personal  appearances. 

The  general  complaint  of  exhibitors  was 
lodged  against  stars  appearing  between  6 
and  10  p.  m.  Practically  every  program 
featuring  talent  mentioned  in  the  foregoing 
is  broadcast  during  that  period.  Exhibitors 
throughout  the  nation  have  voiced,  concert- 
edly  and  otherwise,  loud  protestations  to 
the  large  producers  for  permitting  their  con- 
tract stars  to  appear  on  nation-wide  pro- 
grams. It  was  agreed,  however,  that  no  great 
harm  to  receipts  can  come  from  broadcasts 
by  these  players  if  such  broadcasts  are  con- 
fined to  hours  other  than  between  6  and  10 
p.  m.  The  radio  people  say  this  arrange- 
ment is  impossible. 

A  "code  of  ethics"  concerning  the  appear- 
ance of  film  stars  on  the  air  has  been  sug- 
gested by  exhibitors.  Others  believe  that 
producers  should  refuse  to  employ  players 
who  will  not  agree  to  refrain  from  broad- 
casting. 

Dropped  by  Circuits 

Motion  picture  corporations  decided  long 
ago  that  broadcasting  is  economically  un- 
wise. Warner  Brothers,  Paramount  and 
Radio-Keith-Orpheum,  which  is  affiliated 
with  NBC,  used  national  Inook-ups  at  tre- 
mendous costs  to  broadcast  weekly  institu- 
tional programs  advertising  their  stars,  their 
product  and  theatres.  These  programs 
proved  a  boomerang,  and  after  wholesale 
complaints  from  exhibitors  they  were  drop- 
ped. 

Motion  picture  stars  are  not  always  re- 
imbursed for  their  radio  appearances.  Fre- 
quently, they  are  induced  to  appear  for  what- 
ever publicity  is  promised  by  the  commercial, 
sponsor. 

Another  socalled  radio  "evil"  which  ex- 
hibitors are  complaining  of  is  the  free  ad- 
mission of  thousands  of  prospective  theatre 
customers  to  radio  studios  during  broad- 
casts. Seats  at  NBC's  studios  in  New  York 
are  at  a  premium  whenever  big  names  broad- 
cast. Last  Sunday  evening,  hundreds  were 
turned  away  when  crowds  stormed  Nation- 
al's studio  in  the  New  Amsterdam  Theatre 
Building,  Times  Square,  to  hear  Mr.  Can- 
tor's jokes  and  Rubinoff's  violin. 

The  situation  is  similar  in  Los  Angeles, 
Chicago  and  other  broadcasting  centers, 
while  stations  in  small  towns  are  beginning 
to  encourage  attendance  of  the  public. 

Following  action  of  Allied  in  the  North- 
west, the  board  of  directors  of  national  Al- 
lied, assembled  in  annual  session  two  weeks 
ago  in  New  York,  registered  protest  against: 


10 


MOTION    PICTURE  HERALD 


February    I  I, 


193  3 


RADIO  AND  THEATRE  ATTENDANCE 


radio  performances  of  picture  stars  during 
hours  when  theatres  are  open.  Citing  ex- 
amples of  loss  of  attendance  during  certain 
radio  program  hours,  Allied  and  certain  of 
its  affiliated  state  units  recommended  that 
the  industry  "eliminate  this  form  of  com- 
petition by  requiring  stars  to  choose  between 
air  and  screen  careers." 

Following  is  a  detailed  summary  of  the 
effects  of  radio  on  theatre  admissions,  and 
of  presentation  of  radio  programs  over  am- 
plification systems  by  picture  houses : 

The  Alhambra  theatre  in  Milwaukee  was  one 
of  the  first  in  the  current  movement  to  stop  its 
shows  to  present  popular  radio  programs  over 
its  sound  amplification  system.  The  Chase  and 
Sanborn  Sunday  evening  proafram,  with  Eddie 
Cantor  and  Rubinoff,  was  the  first  used.  With 
the  success  of  that  experiment,  the  entire  Lucky 
Strike  hour  with  Jack  Pearl  in  his  Baron  Mun- 
chausen act  was  presented.  The  audience  heard 
the  programs  in  their  entirety,  complete  even 
to  commercial  announcements.  Both  programs 
were  to  be  presented  every  week,  but  the  Uni- 
versal theatre  suddenly  dropped  them  because, 
while  the  audience  appeared  to  like  the  hook- 
up, the  management  found  that  they  didn't  im- 
prove the  box-office. 

The  presentation  of  radio  broadcasts  in  thea- 
tres has  never  been  tried  at  Tampa.  The  only 
house  in  that  territory  engaging  in  radio  ac- 
tivities of  any  kind  is  the  Tampa,  which  has  a 
tie-up  with  the  local  station  whereby  a  half- 
hour  organ  recital  is  heard  each  noon. 

Receivers  in  Lounges 

Theatres  in  Washington,  D.  C,  have  not 
employed  the  radio  program.  Capital  city  houses 
rarely  engage  in  any  form  of  ballyhoo. 

Buffalo  exhibitors  have  not  yet  taken  to  it. 
Theatres  there  still  get  heaviest  crowds  Sunday 
evenings,  despite  Cantor  and  other  weekend 
air  highlights.  The  tendency  in  the  Buffalo 
territory  is  to  feature  radio  headliners  in  stage 
shows.  Eddie  Cantor  played  a  one-day_  show 
this  week,  and  next  week  Ed  Wynn  will  ap- 
pear for  a  week  at  the  Erlanger,  with  one  night 
off  for  local  broadcasting  over  WBEN.  The 
biggest  radio  favorite  in  and  around  Buffalo  is 
Ben  Bernie.  His  recent  personal  appearances 
at  a  picture  house  were  very  successful. 

Theatres  in  Seattle  and  the  Pacific  North- 
west do  not  use  radio  broadcasts.  Some  of  the 
large  houses  have  receivers  in  lounge  rooms, 
but  few  patrons  manifest  interest,  the  only  ex- 
ception being  important  national  events,  or  elec- 
tion returns,  which  usually  are  hooked  up  with 
the  theatre  system. 

At  Portland,  Oregon,  exhibitors  used  broad- 
casts to  a  limited  extent  some  time  back,  when 
radios  were  placed  in  the  lobbies  to  entertain 
those  waiting. 

A  check-up  indicated  theatres  west  of  the 
Rockies  were  not  using  radio  programs,  except 
a  few  widely  scattered  independent  situations. 

The  policy  of  the  large  group  of  Fox-Skouras 
western  and  midwestern  houses  is  strongly 
against  radio  tieups  in  any  form.  The  circuit 
even  refused  to  rent  its  closed  theatres  for  pub- 
lic broadcasting  purposes. 

A  few  houses  in  the  Los  Angeles  territory 
advertised  the  broadcasting  of  important  pro- 
grams in  their  lobbies,  but  were  stopped  by  the 
broadcasting  companies  and  the  practice  died 
out.  There  appears  to  be  no  interest  ifi  the  idea 
in  Hollywood  or  Los  Angeles. 

In  San  Francisco  territory,  radio  broadcasts 
are  not  employed  and  important  exhibitors 
voiced  strong  opposition  against  them.  There 
are,  however,  occasional  tieups  effected  between 
radio  stations  and  San  Francisco  first-runs  for 
mutual  advertising  value. 

Southern  California  exhibitors  say  that  radio 
competition  is  quite  keen. 

Philadelphia  showmen  are  adverse  to  calling 


attention  at  all  to  radio  headliners.  None  has 
embraced  broadcasting  over  amplification  sys- 
tems. 

Chicago  owners  see  no  place  on  regular  pro- 
grams for  big  broadcasts  and  none  is  doing  it. 
Balaban  and  Katz  officials  declared  the  practice 
was  tried  several  years  ago  and  proved  unsuc- 
cessful. The  general  opinion  is  that  Cantor 
will  not  bring  patrons  to  theatres  who  want  to 
stay  home  to  listen  to  his  broadcast.  Local  ex- 
hibitors are  of  the  opinion  that  radio  presenta- 
tion of  headliners  would  be  ill  received,  as 
have  previous  efforts  in  connection  with  im- 
portant fights  and  the  like. 

The  Essaness  circuit  in  Chicago  gave  pat- 
rons Amos  'n'  Andy  when  they  were  at  the 
peak  of  their  popularity,  but  the  policy  was 
dropped  because  its  appeal  was  lost  on  a  large 
audience  in  unaccustomed  surroundings  for  this 
type  of  socalled  "intimate"  or  home  entertain- 
ment. Many  houses  in  Chicago  have  foyer 
radios  for  those  waiting.  Local  owners  say 
broadcasts  keep  many  patrons  at  home,  but 
they  insist  theatre  programs  cannot  be  success- 
fully compromised. 

Protest  to  MPPDA 

St.  Louis  exhibitors  do  not  use  radio  broad- 
casts as  part  of  regular  programs.  Fred  Weh- 
renberg,  president  of  the  MPTO  of  Eastern 
Missouri  and  Southern  Illinois,  as  chairman  of 
a  special  committee  of  the  national  MPTOA, 
protested  to  the  AlPPDA  a  long  time  ago 
against  the  use  of  screen  stars  in  radio  hook- 
ups. He  said  at  that  time  that  the  place  for 
stars  is  on  the  screen  only.  His  stand  reflects 
the  current  sentiment  in  St.  Louis.  The  im- 
portant Ambassador  theatre  in  that  town  has 
for  years  been  broadcasting  stage  acts  and  or- 
gan numbers,  and  on  infrequent  occasions,  other 
first  runs  have  broadcast  stage  acts  and  musical 
numbers. 

In  connection  with  the  resurrection  of  old 
picture  releases  of  present  day  radio  favorites, 
Tom  Edwards  booked  in  Ed  Wynn's  "Follow 
the  Leader"  at  his  Ozark  theatre,  at  Eldon, 
Mo.  In  reporting  the  results,  in  the  H!eeald's 
"What  the  Picture  Did  for  Me"  department, 
Mr.  Edwards  said,  "I  played  this  one  two  years 
ago  and  didn't  do  any  business  on  it.  Since 
then  Wynn  has  popularized  himself  over  the 
radio.  I  just  brought  it  back  on  bargain  night 
and  it  was  the  best  bargain  night  business  in 
three  months." 

Currently,  Warners  is  playing  the  old  Wynn 
picture  on  Broadway,  at  the  Winter  Garden. 
This  precedes  an  elaborate  stage  show  headed 
bv  Ed  Wynn  which  opens  Friday  at  Metro's 
Capitol,  across  the  street  from  the  Warner 
house.  RKO  may  reissue  Rudy  Vallee's  "Vaga- 
bond Lover"  and  Morton  Downey's  "Mother's 
Boy,"  which  Pathe  made. 

Idea  Applied  in  Kansas  City 

Radio  broadcasts  are  not  being  used  any  place 
in  the  Kansas  City  territory,  although  recently 
the  Ed  Wynn  broadcast  brought  favorable  re- 
sults at  the  Ashland  theatre.  Exhibitors  in 
Kansas  City  say  that  radio  competition  is 
strong,  especially  the  headline  programs.  They 
are,  however,  averse  to  a  tieup.  There  was 
much  criticism  locally  of  companies  which  per- 
mit their  screen  stars  to  be  featured  on  the  air. 

Theatres  in  Cleveland  territory  do  not  use 
broadcasts.  Strong  feeling  exists  there  against 
radio  competition.  Exhibitors  say  Cantor's  pro- 
grams have  cut  Sunday  business  at  least  40 
per  cent.  Also,  there  is  much  local  opposition 
against  featuring  screen  stars  on  the  radio. 
The  public  becomes  satiated  with  their  type  of 
entertainment,  it  was  said. 

Cognizant  of  the  maenetism  of  big-time  radio 
names,  exhibitors  in  Providence  are  installing 
radios  in  their  lobbies.  The  wisdom  of  this  idea 
was  exemplified  recently  during  the  showing 
of  "The  Kid  from  Spain,"  starring  Eddie  Can- 


tor, which  played  at  Loew's  State.  The  man- 
agement not  only  arranged  for  the  presenting 
of  the  Cantor  program  as  a  "special  feature," 
with  much  ballyhoo,  but  tied  up  with  shops 
where  coffee  is  sold,  showing  stills  of  Cantor 
in  his  Chase  and  Sanborn  apron. 

The  Paramount  theatre  in  Providence  for 
many  months  has  had  a  radio  installed  in  the 
lobby.  Fay's  theatre,  spotting  vaudeville,  has 
variously  featured  radio  headliners,  such  as 
Vaughn  de  Leath,  Henry  Burbig  and  others. 
Recently,  RKO's  Albee  brought  in  Rudy  Vallee. 

Vallee,  Crosby,  Kate  Smith,  the  Four  Mills 
Brothers  and  dozens  of  others  have  been  head- 
lined along  Broadway.  Paramount's  key  house 
at  43rd  street  has  been  the  principal  user  of 
radio  personalities.  The  Capitol  uses  many 
radio  names,  too. 

Theatres  in  New  Orleans  and  thereabouts 
admit  suffering  from  radio  competition.  Radio 
programs  are  said  to  be  making  serious  inroads 
on  the  box  offices  of  this  territory.  However, 
headline  radio  acts  have  not  yet  been  picked 
up  for  theatre  programs. 

To  date  there  has  been  no  move  on  the  part 
of  Houston  managers  to  meet  the  competition 
of  air  headliners  by  presenting  radio  programs 
in  theatres,  although  they  admit  the  competi- 
tion does  exist  to  a  menacing  extent.  In  the 
opinion  of  local  exhibitors,  the  most  effective 
manner  in  which  to  meet  such  competition  is 
to  show  radio  headliners,  whenever  possible,  in 
screen  attractions.  Eddie  Cantor's  pictures  play 
Loew's  State;  Kate  Smith  and  others  in  musical 
short  pictures  are  featured  frequently  at  the 
Metropolitan;  Olsen  and  Johnson  and  their 
company  of  35  in  "Atrocities  of  1933"  are  cur- 
rently playing  RKO's  Majestic.  Thus,  Houston 
exhibitors  believe,  the  radio  competition  is  turn- 
ed to  theatre  advantage,  building  additional 
patronage.  That  this  may  prove  a  boomerang 
later  is  "just  one  of  the  eternal  risks  of  the 
business,"  said  one  exhibitor. 

Delaware,  Nebraska  Not  Using  Plan 

Exhibitors  in  Omaha  and  Wilmington  ter- 
ritories have  not  resorted  to  use  of  broadcasts. 

Theatre  owners  of  San  Antonio  are  well 
aware  of  the  extent  of  radio  competition,  but 
they  have  taken  no  steps  toward  presenting  pro- 
grams of  the  Cantor-Pearl-Wynn  type.  Quite 
some  time  ago,  when  Amos  'n'  Andy  rose  to 
the  height  of  their  popularity,  local  managers 
used  that  feature,  but  when  the  radio  company 
obtained  restraining  orders,  San  Antonio 
operators  dropped  the  policy.  The  test  cases 
made  by  the  radio  people,  it  was  said,  pro- 
hibited picking  up  the  broadcasts  for  commer- 
cial usage  without  paying  special  royalty  fees. 

In  Oklahoma,  exhibitors  agree  that  business 
is  off,  but  they  attribute  this  to  general  econ- 
omic conditions  and  not  alone  to  the  radio  in- 
fluence. 

Minneapolis  and  Dakota  owners  indicated  a 
lack  of  sympathy  for  carrying  radio  programs 
over  their  amplification  systems.  They  protest- 
ed against  the  performances  of  stars  over  the 
air  and  said  that  the  practice  should  be  ruled 
out  between  6  and  10  p.  m.  Broadcasting  from 
theatres  has  fallen  off  considerably  in  the  ter- 
ritory. Local  theatres  broadcast  features  direct- 
ly from  their  stages  with  quite  some  success, 
but  the  only  mutual  tieup  in  existence  now  is 
the  announcing  of  current  attractions,  which 
is  made  nightly. 

Warners  is  reissuing  Jack  Pearl's  old  "Meal 
Ticket,"  a  Vitaphone  short  which  the  German 
comedian  made  two  years  ago.  In  scores  of 
small  towns,  the  Pearl  short  is  being  billed 
above  the  feature  and  getting  all  the  newspaper 
play.  Peggy  Shannon,  then  an  unknown,  ap- 
peared with  Pearl. 

The  radio  situation  regarding  Cantor's  Sun- 
day broadcasts  is  different  in  Pennsylvania  and 
other  "blue"  territories  because  theatres  there 
do  not  play  on  Sundays. 


BUFFALO 


was  doing  this 


OECEMbER 

JANUABV 

■  T  T  1  1  

1  1  1- 

&UFFALO 

1931-2  / 
 ^     —d- 

✓ 

\  / 
\  / 

^  y 

^% 

* 


PHILADELPHIA 

was  doing  this 


befi 


ore 


0ECEM5ER 
 1  I — 


JANUARY 
1  1  r 


PHILAOELPH/A  iV 

/  \ 


★ 


HIT  TOWN 


M.  P.  Herald's  chart  of  box-office  grosses 


NOW  watch  those 


as  the  business-booming, 
gross-zooming  sensation 
of  1933  gets  to  work! 


Add  Buffalo  and  Philadelphia  to  the  list 
of  "Cavalcade's"  conquests.  No  show  town 
is  too  tough  for  this  hit.  Still  standing 
them  up  in  New  York  (2nd  month) . . . 
beating  "Big  Parade"  in  Boston ...  leading 
the  town  in  Hollywood.  A  picture  for  the 
masses,  for  the  classes  ...  for  the  grosses  I 


PICTURE 

of  the 


GENERATION 


That's  how  FOX  is  making  them  this  year . . .  and 
the  sooner  you  get  wise  to  it,  the  richer  you'll  be ! 


ACHIEVEMENT 


14 


MOTION    PICTURE  HERALD 


February    11,  1933 


OLD  FIRST  NATIONAL 
"CO-Or  IDEA  REVIVED 


Thrill  Maker 


J.  D.  Williams  Originates  First 
Choice  Pictures,  Inc.,  with  Roy 
Curtiss  President;  New  Com- 
pany  Will    Distribute  Only 

The  old  First  National  franchise  system 
of  cooperatively  managing  a  motion  picture 
corporation  was  reborn  late  last  week  in  the 
form  of  First  Choice  Pictures,  Inc.  The  of- 
ficial announcement  culminated  months  of 
preparation  and  described  a  plan  for  linking 
the  interests  of  from  four  to  five  thousand 
exhibitors  with  a  group  of  independent  pro- 
ducers. 

First  Choice,  sponsored  and  developed  by 
many  of  the  former  exhibitor  franchise 
owners  and  executives  of  the  original  First 
National  organization,  will  only  distribute 
motion  pictures  and  will  not  engage  in  ex- 
hibition or  production. 

J.  D.  Williams,  organizer  of  the  former 
exhibitor-cooperative  company,  is  the  origi- 
nator of  the  First  Choice  plan  and  is  its 
vice-president.  The  president  is  Roy  Cur- 
tiss, identified  with  the  industry  as  a  "be- 
hind-the-scenes operator"  since  1918.  H.  O. 
Schwalbe,  secretary-treasurer  of  the  original 
First  National  group,  is  treasurer  of  First 
Choice.  William  M.  Vogel,  for  years  a  dis- 
tributor of  American-made  pictures  in  for- 
eign markets,  is  secretary.  These  four,  with 
Arthur  DeYoung,  partner  in  a  New  York 
banking  firm,  comprise  the  board  of  di- 
rectors. 

30  Voting  Trustees 

The  sponsors  also  include  30  voting  trus- 
tees. They  are  the  official  regional  repre- 
sentatives. Among  those  already  enrolled  as 
trustees  are : 

Louis  F.  Blumenthal,  of  Haring  &  Blumen- 
thal,  which  operates  theatres  in  New  Jersey 
and  New  York. 

Colonel  Fred  Levy  of  Louisville,  Ky.,  well 
known  exhibitor  and  one  of  the  original  First 
National  franchise  holders. 

John  Hamrick  of  Seattle,  exhibitor  in  the 
Northwest. 

Thomas  H.  Boland  of  Oklahoma  City,  one 
of  the  original  First  National  franchise  holders. 

John  J.  McGuirk,  former  president  of  Stan- 
ley Company,  also  a  former  president  of  First 
National  Exhibitors'  Circuit. 

Harry  A.  Richards,  New  York. 

Frank  H.  Durkee,  exhibitor,  of  Baltimore. 

Oscar  Bate,  New  York. 

Equal  ownership  with  the  organizers  and 
voting  trustees  is  vested  in  exhibitors,  ac- 
cording to  the  company. 

The  announcement  further  states  that  the 
exhibitor  members  will  determine  the  num- 
ber of  features  and  short  subjects  First 
Choice  will  release,  and  that  the  vote  of  its 
exhibitor  participants  will  deternjine  the 
producers,  stars  and  directors  whose  pro- 
ductions will  be  acceptable  for  distribution 
and  exhibition. 

Releasing  will  begin  in  the  fall.  Between  12 
and  52  features  and  26  to  104  short  subjects 
will  be  made  available  yearly. 

Home  offices  have  been  established  at  20 
West  43rd  Street,  New  York.  Sales  effort  will 
be  direct  and  physical  handling  of  prints  will 
be  through  some  existing  national  exchange 
system.  Nor  will  the  company  concentrate  on 
distribution  to  theatres  alone.  The  announce- 
ment said  additional  services  will  be  offered. 


such  as  cooperative  buying  through  national 
purchasing  facilities;  advisory  service  on  the- 
atre operation ;  a  theatre  managers'  employ- 
ment bureau  for  members ;  provisions  for  giv- 
ing counsel  on  theatre  construction ;  group  busi- 
ness insurance  for  theatre  members,  and  crea- 
tion of  a  fund  from  grosses,  out  of  which  short 
term  loans  will  be  made  to  relieve  distressed 
theatre  situations,  at  nominal  interest  rates. 

Hudson  Supervises  Producing 

W.  J.  Morgan  will  have  charge  of  distribu- 
tion, and  Earl  J.  Hudson,  former  First  Na- 
tional production  executive,  will  supervise  pro- 
ducing arrangements.  C.  L,.  ("Bill")  Yearsley 
will  handle  advertising,  publicity  and  exploita- 
tion, a  post  which  he  held  in  the  old  First 
National  organization. 

Mr.  Morgan  started  this  week  organizing  a 
staff  of  50  or  60  salesmen  to  be  established  in 
every  key  city. 

The  plan  provides  for  exhibitor  ownership 
of  the  corporation  up  to  50  per  cent.  For  this 
purpose  1,020,000  shares  of  common  will  be 
made  available  to  exhibitor  members  under 
five-year  options.  The  company  will  issue  204,- 
000  shares  each  year  for  five  years,  and  these 
will  be  allotted  on  a  basis  of  film  rentals  paid. 
Price  of  the  stock  ranges  from  $1  a  share  on 
the  first  1,000  options  to  $10  a  share  on  all 
over  5,000  options.  Purchase  of  the  stock  is 
not  obligatory  at  the  expiration  of  the  option 
in  1938. 

The  company  was  incorporated  last  week  at 
Wilmington,  Del.,  listing  capital  of  $150,000 
and  2,040,000  shares  of  no-par  value.  Incor- 
porators are  Mabel  Hudson,  Thomas  R.  Pur- 
cell  and  Robert  L.  Loeb,  of  New  York. 

The  announcement,  which  declared  the  com- 
pany is  the  "first  'fifty-fifty'  distribution  or- 
ganization," said  it  will  be  operated  on  a  profit- 
sharing,  percentage  basis  all  along  the  line, 
with  the  participating  producers,  exhibitors  and 
the  company  receiving  proportionate  returns. 
Between  25  and  50  producers  are  expected  to 
participate.  Only  one  theatre  in  each  zone  will 
be  linked  up,  and  one  franchise  holder  to  a 
territory. 

The  theatre  owners'  percentage  or  rental  rate 
will  be  set  before  he  joins  the  movement. 
"Every  exhibitor's  contract  will  be  alike,  ex- 
cept rentals,  dependent  on  importance  of  the- 
atres," said  the  announcement.  Theatre  owners 
will  not  be  compelled  to  play  percentage — "but 
the  company  prefers  it  because  it's  the  fairest 
way." 

Reduced  distribution  and  sales  costs  are  ex- 
pected to  effect  considerable  savings  in  oper- 
ations. The  plan  will  be  financed  and  operated 
at  the  outset  by  its  founders.  The  30  voting 
trustees  will  represent  the  shareholders.  The 
corporation's  officers  and  executives  will  re- 
ceive "nominal,  living  salaries  and  a  percent- 
age of  the  annual  profits."  Salaries,  therefore, 
will  fluctuate  with  profits,  with  the  total  of 
all  officers'  fixed  salaries  arbitrarily  limited  to 
$150,000  annually. 

Exclusive  Rights  to  Brand  Name 

By  giving  exclusive  rights  to  the  First 
Choice  brand  name  in  their  zones,  exhibitor 
owners  will  "not  have  to  bid  against  a  com- 
petitor every  buying  season  to  hold  a  brand 
name  their  efforts  and  advertising  have  made 
valuable."  After  the  first  year,  exhibitor  mem- 
bers decide  by  vote  how  many  pictures  they 
want  from  the  company. 

A  "review  board"  of  seven  members  will 
handle  production  matters.  Four  must  be  ex- 
hibitors or  former  exhibitors,  it  was  said. 

Supplies,  equipment  and  accessories  are  to 
be  included  in  the  plan  for  purchasing  on  a 
wholesale  basis  for  exhibitor  members.  "The 
company  will  not  charge  a  profit  on  advertis- 
ing accessories,"  it  was  said. 


MERIAN  C.  COOPER 

Cooper  New  RKO 
Production  Chief 

Alerian  C.  Cooper,  adventurer,  explorer, 
newspaper  man,  and  for  the  past  three  years 
a  producer  for  RKO,  is  the  new  generalis- 
simo of  all  Radio  production  in  Hollywood. 
The  appointment  came  quite  unexpectedly 
last  week  after  David  O.  Selznick's  resig- 
nation had  been  accepted  by  B.  B.  Kahane, 
president  of  RKO's  film  subsidiary.  Mr. 
Selznick  will  join  MGM  as  executive  asso- 
ciate producer. 

In  1914  Mr.  Cooper  resigned  from  An- 
napolis and  moved  to  Minneapolis,  where 
he  was  a  reporter  until  the  outbreak  of  the 
Mexican  border  hostilities.  Joining  the 
Pershing  forces,  but  refusing  a  commission 
on  the  grounds  that  an  officer's  life  did  not 
hold  sufficient  thrills  for  him,  he  was  made 
top-sergeant.  Then  came  the  World  War. 

After  a  few  months  of  brilliant  flying  in 
France,  Cooper  was  shot  down  behind  the 
German  lines  and  taken  prisoner,  spending 
several  months  in  a  prison  camp. 

With  the  Armistice,  Cooper  found  him- 
self without  a  job.  His  resourcefulness  and 
courage  came  to  his  rescue,  however,  and 
with  some  of  his  demobolized  fellow  aviators 
he  organized  the  famous  Kosciusko  squad- 
ron and  ultimately  became  its  commander. 
Fighting  with  his  squadron  against  the 
Russian  Red  armies  in  Poland,  he  was  shot 
down  for  the  second  time  in  his  career  and 
spent  almost  a  year  as  a  guest  of  the  Reds. 

After  his  release  from  the  land  of  the 
Soviet,  the  desire  for  more  travel  seized  him. 
Joining  an  expedition  which  was  touring  the 
world  with  no  definite  purpose  in  mind 
other  than  adventure,  he  met  Ernest  B. 
Schoedsack,  who  became  his  partner.  When 
the  expedition  was  off  the  southwestern 
coast  of  Arabia  they  stopped  to  make  a  pic- 
torial record  which  became  "Grass."  There 
followed  "Chang"  and  "The  Four  Feathers." 

Encouraged  by  the  success  of  these  films, 
Mr.  Cooper  became  actively  interested  in 
the  motion  picture  industry,  and  for  the  past 
three  years  has  been  chief  production  as- 
sistant at  the  RKO  studios. 


 .-r^ 


hebruary    il,  1933 


MOTION    PICTURE  HERALD 


15 


EXTENSIVE  DEPORTATION  OF  ALIEN 
TALENT  AT  STUDIOS  THREATENED 


Lambs  Club,  Asking  Rigid  En- 
forcement of  Six  Months  Rule, 
Says  Turnover  of  Foreign  Act- 
ors in  U.S.  in  2  Years  Is  12,000 

The  production  branch  of  the  motion  pic- 
ture industry  has  been  threatened  with  ex- 
tensive deportation  of  ahen  players  and 
studio  workers  who  are  said  to  have  over- 
stayed their  six  months'  labor  permit  to 
work  in  this  country. 

Immigration  officials  have  not  enforced 
the  labor  laws  to  the  limit,  is  the  opinion 
of  several  members  of  the  industry  and  the 
theatre  in  New  York.  A  marked  leniency 
toward  foreign  actors,  directors  and  writers 
who  enter  the  country  has  been  shown,  ac- 
cording to  a  petition  sent  to  Washington 
recently  by  the  well-known  Lambs  Club. 
This  petition  embodies  a  request  that  the 
"traffic"  in  alien  actors  be  made  more  rigid 
than  heretofore,  and  charges  that  in  the 
last  two  years  the  turnover  of  alien  actors 
in  this  country  has  been  nearly  12,000,  and 
that  at  one  time  on  Broadway  all  the 
names  in  electric  lights  were  British. 

Special  Agent  Making  Inquiry 

An  investigation  is  now  being  conducted 
in  Hollywood  by  Murray  W.  Garsson,  spe- 
cial agent,  as  part  of  a  program  of  investi- 
gation designed  for  enforcement  of  the 
immigration  law,  according  to  Washington 
officials  who  said  it  is  not  intended  as  dis- 
crimination. Government  officials  said  they 
attach  no  more  importance  to  the  move 
than  if  the  agents  were  investigating  em- 
ployees of  any  other  industry.  Nevertheless, 
the  Government's  action  has  stirred  up 
considerable  feeling  among  artists,  both  in 
Hollywood  and  New  York. 

This  Mr.  Garsson  was  himself  a  figure  in 
the  motion  picture  industry,  mainly  allied 
with  "independent"  causes,  in  the  period 
around  1925.  He  had  a  project  for  a  news- 
reel  which  was  to  have  been  called  the 
Screen  Dispatch  and  edited  by  Donald 
Mcllvaine. 

Albert  Deane  of  Paramount's  foreign  de- 
partment, said  that  Mr.  Garsson's  activities 
in  Hollywood  might  cause  serious  trouble 
for  the  industry  in  foreign  countries  where 
distribution  is  large. 

"If  the  industry  wants  to  exclude  all  aliens 
and  make  pictures  solely  for  American  con- 
sumption we  will  lose  our  foreign  business 
completely,"  Mr.  Deane  said.  "Foreigners  are 
not  fundamentally  fond  enough  of  things 
American  to  make  such  a  thing  worthwhile. 

"The  fact  that  we  want  to  continue  distri- 
bution in  foreign  countries  is  enough  to  make 
us  occasionally  take  into  consideration  the 
point  that  people  in  other  lands  like  to  see 
something  besides  American  faces,  but  this  is 
not  a  set  practice. 

"When  we  bring  a  foreign  actor  to  this 
country  our  first  thought  is  that  we  are  bring- 
ing something  new  for  our  own  people  to  see. 
We  do  not  aim  so  much  for  reciprocity  as  to 
bring  in  and  develop  new  stars." 

The  consensus  has  always  been  that  the  im- 
portation of  foreign  talent  furthered  the  possi- 
bilities of  American  pictures  as  international 
merchandise.   "Art  should  be  international  and 


we  ought  to  have  outgrown  such  narrow  prac- 
tices as  barring  alien  artists  from  our  shores," 
said  Richard  A.  Rowland,  Fox  production  ex- 
ecutive. "We  do  not  bring  in  foreigners  with 
a  view  to  giving  our  pictures  an  international 
flavor.  They  are  regarded  purely  as  artists  and 
are  brought  in  because  of  that  fact,  and  because 
we  believe  they  will  be  popular.  In  the  major- 
ity of  cases  these  players  have  not  been  heard 
of  in  their  own  countries  until  they  have  been 
developed  in  Hollywood." 

Robert  H.  Cochrane,  vice-president  of  Uni- 
versal, said  that  "one-third  of  star  drawing 
power  in  Hollywood  is  foreign." 

The  Labor  Department  at  Washington  said 
that  82  persons  "calling  themselves  actors" 
were  admitted  under  immigration  quotas  dur- 
ing the  fiscal  year  ended  in  June,  1932.  Eleven 
hundred  and  six  actors  were  admitted  during 
the  same  year  for  only  temporary  residence. 
Included  in  this  number  are  those  who  arrived 
to  make  pictures  or  to  take  part  in  stage  pro- 
ductions under  special  permits.  The  depart- 
ment emphasizes  the  fact  that  not  all  of  these 
may  be  actors,  but  when  questioned  for  pass- 
port visas  gave  that  as  their  occupation.  The 
department  also  points  out  that  United  States 
consular  agents  abroad  have  been  instructed 
during  the  past  two  years  to  issue  no  visas  to 
persons  coming  to  this  country  to  look  for 
work. 

Selwyn  Blames  Hollywood 

Archie  Selwyn,  New  York  stage  producer, 
said  this  week  that  Hollywood  was  to  blame  for 
the  present  situation. 

"Hollywood  has  encouraged  foreigners  to 
such  an  extent  that  all  they  have  to  do  now 
is  to  signify  their  intention  of  coming  to  the 
country  and  they  are  immediately  snatched  up 
for  pictures,"  he  said.  "This  has  resulted  in 
an  overwhelming  amount  of  unemployment 
among  native  actors  both  here  and  on  the 
Coast." 

Mr.  Selwyn  and  Gilbert  Miller  are  two  New 
York  producers  who  import  more  foreign  plays 
and  casts  than  any  others  in  the  business. 

"But,"  said  Mr.  Selwyn,  "I  always  try  to 
cast  at  least  three-quarters  of  my  foreign  plays 
from  native  talent.  I  believe  that  alien  actors 
are  necessary  in  parts  which  require  aliens." 

An  official  of  the  Lambs  Club  also  said  the 
organization  had  no  desire  to  bar  aliens  from 
the  country  altogether,  but  that  they  should 
be  admitted  only  to  play  specialized  parts. 

Two  years  ago  Great  Britain  adopted  a 
slogan  of  "Buy  British"  in  an  effort  to  stabilize 
Empire  industries.  Demonstrations  were  held 
throughout  the  Empire,  and  among  those 
workers  directly  influenced  by  the  fever  of 
indignation  against  foreign  imports  and  foreign- 
ers generally,  was  the  actor. 

At  that  time,  there  were  approximately  350 
•American  actors  in  the  United  Kingdom. 
These  included  about  120  who  divided  their 
time  between  the  legitimate  theatre  in  the  West 
End  and  Elstree,  the  film  capital  of  Britain. 

Overnight  several  were  notified  by  the  British 
Home  Office  to  leave  the  country.  Some  were 
shunted  out  with  24  hours'  notice.  Mass  meet- 
ings were  held  and  it  was  claimed  that  Ameri- 
cans in  particular  were  taking  work  away 
from  British  actors.  The  sentiment,  public  and 
stage  alike,  is  that  no  American,  with  only  a 
few  exceptions,  be  allowed  to  play  a  part  which 
could  be  filled  by  an  Englishman.  They  jeer 
at  the  American  accent  and  at  what  they  are 
pleased  to  call  "their  awkward  manners,"  but 
they  do  support  good  American  plays  with 
American  casts.  The  possibility  of  American 
invasion,  causing  the  British  actor  to  lose  his 
"bread  and  butter,"  however,  is  practically 
negligible. 


Sixteen  Players,  Charged  With 
Violations,  Agree  to  Leave 
America  Following  Inquiry  by 
Murray  Garsson,  U.S.  Agent 

Tex  McLeod,  internationally-known  cowboy 
humorist,  who  has  been  resident  in  Great 
Britain  for  five  yeaxs,  was  pulled  off  the  boards 
of  the  Holborn  Empire  in  the  middle  of  the 
week.  McLeod  finally  was  allowed  to  remain, 
but  only  after  proof  that  he  owned  property 
there.  A  few  other  alien  actors  who  own 
property  in  England  include  Tallulah  Bank- 
head,  Hartley  Powers  and  Bernard  Nedell. 

Must  Have  Permit 

No  actor  is  permitted  to  enter  England  to 
work  without  a  contract  or  a  labor  permit. 
The  "open  house"  policy  which  has  prevailed 
in  this  country  has  never  been  known  over 
there.  The  same  is  true  of  France  and  Ger- 
many. 

American  actors  who  enter  the  country  as 
visitors  are  required  to  sign  a  statement  that 
they  will  neither  work  nor  seek  work. 

Alfred  Wall,  secretary  of  the  British  Equity, 
recently  proposed  a  closed  shop  policy  modeled 
along  the  lines  of  the  American  Actors'  Equity. 
He  said  that  the  movement  would  be  the  means 
of  regulating  the  exchange  of  actors  between 
the  two  countries,  and  that  it  would  do  much 
to  overcome  the  misunderstandings. 

Lambs  Club  agitation  helped  to  stir  the 
authorities  at  Washington  to  action.  Mr.  Gars- 
son invaded  Hollywood  with  a  corps  of  agents 
to  deport  violators  of  six  months'  permits. 
Sixteen  actors  and  actress  of  foreign  birth, 
and  all  little  known,  have  been  charged  with 
violations  of  immigration  regulations.  These 
have  all  agreed  to  leave  the  country  without 
protest.  Ten  of  the  16  are  British. 

J.  C.  Furnas,  writing  in  the  New  York 
Herald-Tribune,  attributes  the  large  influx  of 
alien  actors  to  their  generally  superior  his- 
trionic ability. 

"This  is  particularly  true  of  the  British,"  he 
says.  "It  has  been  true,  of  course,  ever  since 
there  was  an  American  stage,  that  British 
actors  find  America  a  happy  and  profitable 
hunting  ground.  But  it  is  only  recently  that 
Hollywood  has  been  drafting  so  many  and  so 
brilliant  Britons.  There  does  seem  to  be  some 
point  in  the  agitation  now  said  to  be  current 
m  the  film  colony,  trying  to  extend  the  'Buy 
American'  principle  to  discriminate  against  the 
foreign  actor  in  American  films.  The  epidemic 
of  Mexicans  died  down  long  ago,  but  the  Brit- 
ish invasion  is  still  going  on." 

Appointment  of  a  sub-committee  to  hold  hear- 
ings on  legislation  to  bar  alien  actors  was 
agreed  upon  by  the  Senate  Immigration  Com- 
mittee this  week.  The  legislation  was  spon- 
sored by  Rep.  Samuel  Dickstein  and  was  passed 
by  the  House  at  the  last  session. 

Equity's  attitude  toward  them  will  remain 
unchanged,  said  a  spokesman,  who  added :  "We 
have  always  welcomed  them.  At  the  same  time 
there  are  certain  necessary  restrictions  in- 
volved. We  require  all  aliens  to  become  mem- 
bers of  Equity,  and  in  addition  to  their  dues, 
they  must  pay  5  per  cent  of  their  weekly  sal- 
aries, or  a  minimum  of  $10,  while  they  are 
employed." 

The  Equity  official  said  he  did  not  believe 
that  the  presence  of  alien  actors  made  much 
difference  to  employment  in  either  the  theatre 
or  in  Hollywood,  but  he  expressed  a  belief  that 
if  Equity  had  the  same  control  over  film  play- 
ers that  it  has  over  actors  of  the  legitimate 
stage,  such  a  question  never  would  have 
arisen. 


16 


MOTION    PICTURE  HERALD 


February     II,  1933 


ZUKOR,  HILLES  STAY  AS  RECEIVERS; 
REORGANIZING  OF  RKO  UNDERWAY 


Paramount  General  Creditors' 
Connmittee  Named;  Several 
Hundred  Workers  Dismissed; 
Production  Plans  Drafted 

Adolph  Zukor  and  Charles  D.  Hilles  were 
continued  last  Thursday  by  Federal  Judge 
William  Bondy  as  temporary  equity  co-re- 
ceivers for  Paramount  Publix  Corporation. 
The  receivers  immediately  set  about  to  re- 
adjust the  corporation's  economic  structure, 
pending  a  hearing  March  17  when  an  order 
will  be  returnable,  before  Judge  Bondy,  to 
show  cause  why  the  appointment  should  not 
be  made  permanent. 

Judge  Bondy  refused  to  appoint  a  third  co- 
ceiver.  He  indicated  that  such  an  appointment 
would  be  an  unnecessary  drain  on  the  assets, 
but  said  he  would  reserve  definite  decision. 

Gordon  Auchincloss,  recently  resigned  trus- 
tee in  the  Kreuger  and  Toll  case,  was  sug- 
gested as  a  third  receiver  by  A.  J.  Schanfarber 
of  Chicago,  who  said  he  represented  a  group 
of  bondholders.  Attorney  Schoen  offered  the 
name  of  Arthur  F.  Friend. 

One  hundred  attorneys  representing  the  cor- 
poration, security  holders  and  creditors,  met 
Thursday  in  Judge  Bondy's  chambers.  The 
question  of  solvency  of  the  company  was  left 
open  until  an  early  meeting  of  creditors. 

The  court  ruled  that  it  was  within  jurisdic- 
tion in  acting  on  the  equity  receivership.  A 
bankruptcy  petition  had  been  filed  in  advance 
by  Reuben  Gelford,  I.  Riseman  and  M.  Yel- 
lou. 

The  Dow,  Jones  financial  press,  predicted  this 
week  that  new  working  capital  will  be  neces- 
sary eventually  for  Paramount,  obtained  either 
from  bankers  or  through  assessment  on  se- 
curity holders. 

Creditors'  Committee  Named 

Counsel  for  committees  began  functioning 
this  week  to  protect  the  interests  of  holders 
of  bonds,  banknotes  and  debentures. 

General  creditors  organized  a  committee, 
headed  by  R.  E.  Anderson,  of  Electrical  Re- 
search Products,  Inc.,  and  including  Martin 
Quigley,  of  Quigley  Publishing  Company,  and 
E.  C.  A.  Bullock  of  Rapp  and  Rapp.  This 
committee  sent  a  letter  to  creditors,  which 
said,  in  part : 

"The  bill  of  complaint"  (petition  for  receivers)  "al- 
leges that  the  assets  have  a  value  of  approximately 
$166,000,000,  and  that  the  total  of  claims  outstanding 
of  all  kinds  is  approximately  $60,000,000.  We  are  ad- 
vised that  the  unsecured  claims,  according  to  the 
company's  books,  total  about  $2,000,000,  and  that 
other  claims  for  which  the  company  has  not  admitted 
liability,  may  be  presented. 

"A  number  of  the  general  creditors  having  claims 
amounting  to  more  than  $1,300,000,  have  formed  a 
creditors'  committee  for  the  ,  purpose  of  protecting 
their  interests  and  viith  a  view  to  effective  coopera- 
tion with  the  receivers. 

"Such  expenses  as  the  committee  finds  it  necessary 
to  incur  will  be  pro-rated  among  the  creditors  rep- 
resented by  it.  The  legal  work  thus  far  done  in 
behalf  of  creditors  now  represented  by  the  committee 
has  been  done  by  Mr.  Nathan  Burkan.  counsel  for 
various  creditors,  and  Mr.  John  H.  Ray,  general 
counsel  of  Electrical  Research." 

Creditors  Urged  to  Respond 

The  committee  urged  creditors  immediately 
to  sign  an  agreement  authorizing  it  to  act  for 
them.  The  order  giving  Mr.  Anderson's  com- 
mittee the  power  of  attorney  said : 

"The  undersigned  creditor  of  the  above  named  cor- 
poration (Paramount  Publix  Corp.)  does  hereby  au- 
thorize R.  E.  Anderson,  of  Electrical  Research  Prod- 
ucts, Martin  Quigley.  of  Quigley  Publishing  Com- 
pany, Inc.,  and  E.  C.  A.  Bullock,  of  the  firm  of 
Rapp  and  Rapp,  members  of  the  General  Creditors' 
Committee,  to  act  as  his  or  its  attorney-in-fact,  in 
relation  to  the  proceedings  in  equity  filed  against 
said  corporation  in  the  United  States  District  Court, 
Southern  District  of  New  York,  or  in  any  other  pro- 


THE  AUTHORITY 
OF  RECEIVERS 

The  authority  of  both  equity  re- 
ceivers and  receivers  in  bankruptcy  in 
administration  of  the  affairs  of  com- 
panies so  involved  is  practically  un- 
limited. As  agents  of  the  conirt  which 
appointed  them  they  are  answerable 
only  to  that  court. 

Ordinarily,  equity  receivers  do  not 
extend  their  authority  into  the  actual 
operating  policies  of  the  companies, 
except  where  those  policies  involve 
waste,  extravagance  or  dissipation  of 
assets.  Phases  of  operations  shown  to 
be  operating  satisfactorily  are  rarely 
disturbed.  The  scope  of  their  activi- 
ties is  usually  confined  to  the  admin- 
istration of  tangible  assets  with  a  view 
to  their  conservation  and  preservation. 

Duration  of  receiverships  may  vary 
from  six  months  to  an  indefinite 
period,  determining  factors  being  re- 
establishment  of  the  company  on  a 
paying  basis  or  an  agreement  between 
creditors  and  the  court  that  reorgani- 
zation or  liquidation  is  necessary.  The 
fees  of  an  equity  receiver  are  fixed  by 
the  court  either  at  the  conclusion  of 
the  receivership,  or  at  intervals  on  the 
receiver's  requisition.  The  fee  of  a 
trustee  in  bankruptcy  is  one  per  cent 
of  all  receipts  over  $10,000.  The 
trustee  in  bankruptcy,  who,  like  re- 
ceivers in  equity,  is  appointed  by  tlx 
court,  is  the  trustee  of  funds  for  tlx 
creditors. 

Ancillary  receivers  are  appointed  by 
district  courts  to  operate  properties 
and  take  over  assets  outside  of  the 
state  where  the  parent  company  has 
headquarters.  They  are  subject  to  the 
jurisdiction  of  the  courts  in  the  dis- 
tricts where  they  are  appointed.  Ref- 
erees in  receivership  cases  are  appointed 
by  the  court  as  a  personal  contact  be- 
tween the  court  and  the  receivers  to 
referee  any  disputes  between  the  re- 
ceivers and  creditors. 


ceedings  filed  by  or  against  said  corporation,  and  to 
appear  and  intervene  in  any  of  said  proceedings 
tlirough  counsel  to  said  committee,  and  do  and  per- 
form such  acts  on  behalf  of  the  undersigned,  as  said 
committee  may  deem  advisable. 

"This  authorization  is  executed  upon  the  express 
condition,  however,  that  no  proposal  for  the  settle- 
ment or  adjustment  of  the  claim  of  the  undersigned, 
nor  of  any  plan  of  reorganization  shall  be  accepted 
or  agreed  to  by  said  committee  or  its  representa- 
tives, without  submitting  the  same  to  the  under- 
signed and  securing  his  or  its  specific  consent 
thereto." 

Certificates  of  deposit  for  Paramount  Publix 
securities  were  sent  to  stockholders  for  signa- 
tures by  a  committee  which  includes  Duncan  A. 
Holmes,  Ruloff  E.  Cutten  and  Maurice  New- 
ton. Secretary  is  Richard  W.  Matthews,  20 
Pine  street.  New  York. 

A  committee  for  protecting  bondholders  of 
Paramount  Broadway  Corp.  was  preparing  to 

(Continved  on  page  22) 


Numerous  RKO  Departments 
Disbanded,  Personnel  Cur- 
tailed; Orpheum  Houses  to 
Undergo    Radical  Changes 

The  management  of  Radio-Keith-Or- 
pheum  last  week  joined  with  A.  H.  Mc- 
Causland,  representing  Irving  Trust  Com- 
pany, equity  receiver,  in  formulating  plans 
for  operating  the  corporation  and  its  bank- 
rupt theatre  subsidiaries.  Mr.  McCausland 
established  headquarters  in  RKO's  home  of- 
fice in  Radio  City,  pending  a  hearing  Febru- 
ard  17,  when  Federal  Judge  William  Bondy, 
New  York,  will  decide  on  the  permanency 
of  Irving  Trust  as  receiver. 

In  line  with  economy  orders  issued  by  the 
receiver,  executives  of  the  company  immedi- 
ately set  about  to  reorganize  and  adjust  oper- 
ations, disbanding  numerous  departments  and 
curtailing  official  and  staff  personnel.  The 
RKO  operating  department  assumed  duties  for- 
merly handled  by  the  maintenance  division, 
which  was  abolished  along  with  construction 
and  other  divisions.  The  theatre  house  organ 
was  discontinued.  George  Godfrey,  head 
vaudeville  booker,  and  Bruce  Powell  of  the 
merchandise  department  were  dropped. 

Landlords  Organize 

A  protective  committee  for  holders  of  com- 
mon stock  of  Radio-Keith-Orpheum  was 
formed  this  week.  The  committee  consists  of 
Robert  C.  Adams,  Ferdinand  Everstadt, 
Maurice  Goodman,  Paul  M.  Mazur,  Grayson 
M.  P.  Murphy  and  Herbert  Bayard  Swope. 
In  a  communication  to  stockholders  the  com- 
mittee says  that  it  does  not  feel  it  necessary 
to  ask  for  deposits  at  present,  but  requests 
all  stockholders  to  authorize  the  committee  to 
represent  them.  The  statement  said :  "A  de- 
posit agreement  is  prepared  to  be  dated  Feb- 
ruary 9,  copies  of  which  may  be  obtained 
shortly  from  the  depositary,  the  Commercial 
Bank  and  Trust  Company  of  New  York,  or 
the  secretary,  which  will  permit  withdrawal  of 
deposited  stock  without  expense  in  the 
event  that  a  reorganization  plan  is  not  adopted 
or  within  20  days  after  promulgation  of  any 
plan."  RCA  is  cooperating  with  the  committee. 

Meanwhile,  counsel  for  the  corporation  ap- 
peared in  court  at  Baltimore  to  defend  a  peti- 
tion filed  by  Basher  and  Goldman.  At  the  hear- 
ing Tuesday,  insolvency  was  denied. 

The  receivers  are  convinced  that  there  are 
many  profitable  units  in  the  bankrupt  Orpheum 
division.  They  are  preparing  to  salvage  these 
houses.  Others,  however,  will  be  disposed  of 
in  the  liquidation  process  which  already  has 
commenced.  Orpheum  creditors  will  meet  Feb- 
ruary 17  in  the  offices  of  Oscar  Ehrhorn,  ref- 
eree in  the  case,  of  280  Broadway,  New  York. 

While  the  receiver  and  the  management  were 
going  ahead  with  plans  to  obtain  reduced  rentals 
on  theatre  properties,  Walter  Reade  and  40 
other  New  York  and  New  Jersey  landlords 
were  organizing  to  "protect"  properties  leased 
by  RKO.    W.  C.  B.  Schlesinger  is  attorney. 

Charles  W.  Cullen,  U.  S.  referee  in  bank- 
ruptcy at  district  court  in  Wilmington,  ap- 
pointed Herman  Zohbel,  RKO  treasurer,  the 
receiver  for  RKO  Western  Corp.  and  RKO 
Southern  Corp.,  theatre  subsidiaries.  A  hear- 
ing on  a  petition  of  Doris  Charing  for  re- 
ceivers for  New  Jersey  properties  was  con- 
tinued by  Federal  Judge  Guy  Fake  for  10  days. 

Receivership  of  local  Cincinnati  theatre  sub- 
sidiaries was  temporarily  lifted.  Judge  Silver- 
man, of  New  York,  had  filed  the  petition.  Re- 
ceivership was  asked  for  Omaha  Orpheum  Co. 


February    II,  1933 


MOTION    PICTURE  HERALD 


17 


l!llllllliillllllH!,llll|i 


lllilll 


THE  CAMERA  CEDCCTS 


l{{|||illH!ll|{|lill|||l{{j|| 


CONTRITE.  As  excessively  appeal- 
ing li+tle  Dickie  Moore  appears  in 
the  title  role  of  the  picturization 
of  Charles  Dickens'  immortal  story 
of  an  England  of  another  day, 
"Oliver  Twist,"  produced  by 
Monogram. 


TERROR.  (Below)  Studio-con- 
ceived, this  gigantic  figure  is 
much  the  central  character  in 
RKO  Radio's  "King  Kong,"  pro- 
duced by  that  adventuresome  con- 
cocter  of  the  unusual,  Meriam  C. 
Cooper,  heading  RKO  production. 


BLONDE  vs.  BRUNETTE.  As  Sheila  Terry  and  Eleanor  Holm, 
Warner  players,  warm  up  the  snow  introducing  "snow  ball 
polo"  at  Lake  Arrowhead  high  in  the  mountains  of  Southern 
California  (of  all  places). 


RECEIVER.  Charles  D.  Hilles,  once 
Republican  National  Committee 
chairman,  prominent  in  banking 
and  insurance  circles,  named  co- 
receiver,  with  Adolph  Zukor,  of 
Paramount-Publix  by  the  United 
States  district  court. 


MURALATING.  (Below)  The  walls 
in  an  impressionistic  representa- 
tion of  the  world's  important  me- 
tropolises, are  these  three  paint- 
ers, thus  decorating  the  interior 
of  the  Cafe  de  Paris,  the  restau- 
rant at  the  Fox  Film  studio. 


18 


MOTION    PICTURE  HERALD 


February    II,  1933 


TEA  TIME.  And  an  English  custom  of  rather  long  standing,  we  understand,  is 
innported  to  the  Metro-Goldwyn-Mayer  studio,  where  Diana  Wynyard,  also 
imported  from  England,  takes  time  out  in  favor  of  the  cup-and-saucer  habit 
with  Ruth  and  Edgar  Selwyn,  the  latter  being  Miss  Wynyard's  director  in  "Men 
Must  Fight." 


MACHINERY.  (Below)  As  a 
scene  from  Metro's  "The 
White  Sister"  would  look 
from  the  outside.  Clark 
Gable  and  Helen  Hayes  ap- 
pear on  the  staircase. 


LINOTYPIST.  Was  James  Cagney  for  a  day  in  the 
composing  room  of  the  Los  Angeles  "Illustrated 
Daily  News,"  prior  to  starting  work  at  the  Warner 
plant  in  his  latest,  "Picture  Snatcher."  He  seems 
interested. 


PROTECTION.  A  whip,  a  fragile  chair  and  a 
blank  cartridge  revolver  are  all  that  Clyde 
Beatty,  famed  wild  animal  trainer,  uses  in  his 
precarious  profession.  Here  he  appears  as  in 
his  latest  Universal  picture,  "The  Big  Cage." 


February    II.  1933 


MOTION    PICTURE  HERALD 


19 


Standards  Bureau 
Studies  Material 
In  Acoustic  Field 

Increased  importance  has  been  given  the 
sound  investigations  of  the  United  States 
Bureau  of  Standards  by  the  development  of 
talking  pictures,  and  a  number  of  studies 
have  been  under  way  at  the  bureau  for  sev- 
eral years  in  this  field. 

.Of  considerable  importance  to  the  film 
industry  has  been  the  research  into  the  ab- 
sorption coefficients  of  acoustic  materials, 
which  means  the  degree  to  which  various 
materials  deaden  sound.  Extremely  deli- 
ciate  measures  have  been  made  on  97  dif- 
ferent samples  of  material  used  in  the  in- 
terior finish  of  auditoriums  to  produce  good 
acoustic  qualities. 

By  determining  the  absorption  coefficients 
of  various  finishing  materials,  it  is  ex- 
plained, it  will  be  possible  to  direct  sound 
and  control  its  volume  as  desired  on  a  strict- 
ly engineering  basis,  determining  the  rela- 
tive volume  of  sound  to  be  reflected  from  a 
particular  point  and  finishing  the  walls  with 
the  proper  material. 

Echo  suppression  and  the  control  of  reso- 
nance also  are  accomplished  by  the  proper 
treatment  of  walls,  a  matter  of  importance 
not  only  in  theatres  but  in  broadcasting 
studios. 

Say  Censor  Bill 
Invites  ''''Rackets'' 

The  New  England  Watch  and  Ward  So- 
ciety, self-constituted  guardian  of  public 
morals,  is  urging  the  passage,  by  the  senate 
of  Massachusetts,  of  a  bill  designed  to 
penalize  the  owners  of  buildings  in  which 
are  exhibited  performances  deemed  objec- 
tionable by  the  authorities.  Such  buildings 
would  be  classified,  according  to  the  bill,  as 
common  nuisances,  and  subject  to  padlock 
procedure. 

Among  the  individuals  appearing  at  a 
recent  hearing  in  opposition  to  enactment 
of  the  measure  was  Judge  Edward  L. 
Logan,  of  South  Boston,  representing  the 
Allied  Theatres  of  Massachusetts,  organi- 
zation of  motion  picture  theatre  owners, 
who  declared  such  legislation  would  lay  the 
foundation  for  "an  organized  blackmail 
racket."  Judge  Logan  indicated  the  bill 
would  place  in  the  hands  of  every  citizen, 
"normal  or  abnormal,  sane  or  insane,"  the 
right  to  secure  an  injunction  against  any 
theatre.  Citing  no  need  for  any  further 
legislation.  Judge  Logan,  in  the  course  of 
a  sharp  verbal  tilt  with  Senator  Mackay  of 
Quincy,  Mass.,  declared  the  measure  would 
permit  anyone  to  "persecute  or  prosecute" 
any  theatre  manager  or  owner  by  merely 
claiming  some  part  of  the  exhibition  tended 
to  corrupt  youthful  morals. 

Butterfield  Buys  Into  Four 

The  Butterfield  circuit  has  acquired  an 
interest  in  four  Schlossman  houses  in  Mus- 
kegon, Mich.  Paul  Schlossman  will  continue 
to  operate  the  theatres,  with  product  pur- 
chased through  the  Butterfield  offices  in 
Detroit. 


Dramatists'  Group  Fights 
New  York  State  Tax  Ruling 

The  Dramatists'  Guild  of  the  Authors' 
League  of  America  plans  court  action  in  an 
effort  to  save  playwrights,  songwriters  and 
lyricists  from  paying  New  York  state  in- 
come tax  on  formerly  exempt  copyrights. 
A  test  case  involving  Elmer  Rice,  play- 
wright, is  planned,  with  the  intention  of 
carrying  the  action  to  the  appellate  division 
of  the  state  supreme  court. 

The  tax  bureau  of  the  state  has  declared 
that  assessments  ruled  retroactive  on  in- 
comes of  1929,  1930  and  1931  will  be 
pressed.  The  determination  followed  a  re- 
cent opinion  of  the  United  States  supreme 
court  reversing  a  decision  that  copyright 
incomes  are  exempt  from  state  taxation 
since  copyrights  are  issued  by  the  federal 
government. 


Hodkinson  Urges 
First  Principles 

Earle  E.  Crowe,  financial  editor  of  the 
Los  Angeles  Times,  in  an  interview  with 
W.  W.  Hodkinson,  Paramount's  first  presi- 
dent, says : 

"Rescue  of  Paramount  Publix  Corporation 
from  receivership  at  an  early  date  is  a  perfectly 
feasible  business  proposition,  but  not  along  the 
obsolete  lines  on  which  the  company  and  the 
business  have  been  conducted. 

"Authority  for  this  positive  statement  is  W. 
W.  Hodkinson,  founder  and  first  president  of 
Paramount.  Recently  returned  from  Guate- 
mala, where  he  reorganized  and  expanded  the 
services  of  Compania  Nacional  de  Aviacion, 
the  air  transport  line  he  ■  controls,  Mr.  Hod- 
kinson was  called  upon  to  comment  on  the  turn 
of  affairs  in  the  company  over  which  he  pre- 
sided for  so  many  years. 

"  'Paramount,'  said  this  pioneer  film  execu- 
tive, 'has  been  doomed  for  years,  not  particu- 
larly because  of  managerial  faults,  but  because 
it  has  been  representative  of  a  faulty  system. 
This  company  is  now  in  the  position  through 
receivership  where  it  can  go  back  to  first  prin- 
ciples and  start  anew  under  intelligent  direc- 
tion. 

"  'I  think  I  know  what  I  am  talking  about 
when  I  say  that  neither  Paramount  nor  any 
other  picture  company  can  recover  from  re- 
ceivership on  the  same  principles  followed  in 
the  last  decade  or  so.  I  cut  the  pattern  on 
which  the  industry  developed  in  its  formative 
days.  When  my  associates  and  competitors 
were  determined  to  enlarge  on  that  pattern  by 
consolidating  distribution  and  production,  I 
prompth^  withdrew. 

"  'It  is  time  to  return  to  independence  of  pro- 
duction, of  distribution,  of  exhibition.  It  is 
time  to  embrace  the  idea  I  have  repeatedly 
urged:  Centralization  of  distribution,  grading 
and  standardization  of  pictures  and  theatres, 
standardized  prices  at  low  levels,  and  simul- 
taneous national  releases.' " 


Jenkins  in  Receivership 

William  S.  Bergland  and  Leslie  S.  Gor- 
don have  been  named  by  Federal  Judge 
Nields,  in  Wilmington,  Del.,  as  receivers 
for  the  Jenkins  Television  Corporation. 
Complaint  was  filed  by  John  P.  Krieger, 
New  York. 


Epics  in  Receivership 

Federal  Judge  William  Bondy  has  named 
the  Irving  Trust  Company,  New  York,  re- 
ceiver for  Talking  Picture  Epics.  The  ac- 
tion followed  a  voluntary  petition,  according 
to  Frank  R.  Wilson,  company  president. 


National  Board 
Meets  to  Analyze 
Film  Appreciation 

The  National  Board  of  Review  of  Mo- 
tion Pictures,  with  headquarters  in  New 
York,  and  of  which  Wilton  A.  Barrett  is 
executive  secretary,  was  scheduled  to  hold 
its  ninth  annual  conference  at  the  Hotel 
Pennsylvania,  New  York,  on  Thursday, 
Friday  and  Saturday.  "Analysis  of  Motion 
Picture  Appreciation"  was  to  be  the  central 
theme  of  the  discussions,  to  be  participated 
in  by  various  educators  and  Board  officials. 

Motion  picture  study  groups  and  those 
interested  in  better  films  are  to  attend  from 
virtually  every  part  of  the  United  States. 
Visiting  delegates  were  to  witness  a  dem- 
onstration of  a  group  of  boys  and  girls  from 
nine  to  14  reviewing  and  discussing  films, 
as  an  example  of  the  work  of  the  Young 
Reviewers  Club  of  the  National  Board,  a 
section  established  experimentally  during 
the  past  year. 

Speakers  scheduled  to  address  the  dele- 
gates include  Leroy  E.  Bowman,  Child 
Study  Association  of  America;  Dr.  Frank 
Astor,  National  Child  Welfare  Association; 
Lawrence  A.  Wilkins,  director  of  modern 
languages  in  the  New  York  City  public 
schools;  Miss  Mary  Mathews,  curator  of 
education,  Brooklyn  Children's  Museum ; 
Joseph  L.  Marron,  Jacksonville,  Fla. ; 
Harry  Alan  Potemkin,  critic;  Alan  R. 
Blackburn,  Jr.,  secretary  of  the  Museum  of 
Modern  Art,  New  York;  Mrs.  Mildred 
Wilder  Champlin,  Oneonta,  N.  Y.  Stage 
and  screen  personalities  are  to  be  intro- 
duced to  the  conference  at  the  Board's  18th 
annual  luncheon  on  Saturday,  when  Dr. 
George  W.  Kirchwey,  former  dean  of  Col- 
umbia University  Law  School,  will  preside. 

LoewNet$816,160 
For  121V xkPeriod 

Net  profit  of  $816,160  for  the  12  weeks 
ended  Nov.  24,  1932,  is  reported  by  Loew's, 
Inc.  This  is  a  decline  of  $1,079,307  from  the 
$1,895,467  for  the  same  period  in  the  pre- 
vious year.  Operating  profit  for  the  12 
weeks  in  1932  was  $1,831,065,  depreciation 
and  taxes  $1,014,905.  In  the  period  in  1931 
operating  profit  was  $3,003,701  and  depre- 
ciation and  taxes  $1,108,234. 


Club  Ball  Connmittee  Named 

A  committee  of  the  New  York  Motion 
Picture  Club  has  been  organized  to  arrange 
the  inaugural  ball  at  the  Waldorf-Astoria 
Hotel  on  March  4.  Members  are  Lee  A. 
Ochs,  William  Brandt,  Louis  F.  Blumen- 
thal,  John  W.  Alicoate,  Harry  Charnas, 
Sam  Dembow,  Jr.,  Howard  Dietz,  Herbert 
R.  Ebenstein,  Harold  .B.  Franklin,  Nils  T. 
Granlund,  E.  B.  Hatrick,  Leo  Klebanow, 
David  Loew,  William  Morris,  Jr.,  S.  L, 
Rothafel,  Marvin  H.  Schenck,  Spyros 
Skouras,  Arthur  W.  Stebbins,  Thomas 
Wiley  and  Eugene  Zukor. 


'20 


MOTION    PICTURE  HERALD 


February     II,     19  33 


An  appreciation  of  the  musical  treatment  of 

CAVALCADE 

by  Joseph  O'SuUiran 


111:  motion  picture  chronology,  it  is  a  far 
(;xy  from  "The  Birth  of  a  Nation," .  silent 
screen  masterpiece  of  the  beginnings  of 
screen  higt.oiy,  to  "Cavalcade,"  sound,. scr.een 
epic'  of  .England's  travail  from  the  turn  of 
the  c.eptury. 
,  From  the ;  viewpoint  of  cinema  art, ,  how- 
ever, it., seerns  but  a  logical  step  in  progres- 
sive achievement ;  foi"  ,in  the  scoi,'e;  of  y^ars 
that  has  intervened,  few  of  the  film  record- 
ings of  rnomentous  subjects  deserve  the  des- 
ignation of .  ".'epochal:"  That,  Noel  Coward's 
sound  screen  epitome  of  the  trials  and  emo- 
tions 6i'  the  British  people  from  the  Boer 
War  to  the  present  is,  in  truth,  an  event 
,of  major  .  ..Import  to  the  screen,  has  been 
acknoVvledged  by  able  reviewers  in  words 
of;  unstinted,  and  just,  praise. 

Mu'srcyily,,  tine,  analogy  to  David  Wark 
Griffith's-  .masterwork  of  twenty  years  ago 
has 'rnaniy  points  of  contact;  for  "The  Birth 
of .  a  .Nation"  was  one  of  the  first,  if  not  the 
pioneer,.,, of  ,  American-made  pictures  for 
whi.c.h' a  special  musical  score  was  prepared. 
It  was,,  :iihdoubtedty,  the  first  to  emphasize 
effectively  .the  power  of  music  to  motivate 
and  vitalize  screen  action. 

Inherently,  the  drama  of  "Cavalcade"  does 
not,  of  necessity,  require  music  to  reinforce 

ORIGINAL  COMPOSITIONS 


CAVALCADE 


Louis  De  Francesco 
'd  Reginald  Berkeley 


riU) 

fl  P  I'  (1 

' '   r  '  I  '  ^  = 

■  This  iipposing  march  is  used  as  accompani- 
;,  ,vient  to  a  -  cavalcade  of  horsemen  symbolizing 
'  .  the  passing  of  each  significant  era. 


LOVER  OF  MY  DREAMS 


Noel  Coward 


An  old  fashioned  waltz  song  which  occurs 
in  an  o'peretta  by  the  nanue  of  /'Mirabelle," 
tvritteir  by  M't.  Coivard  in  the  'did  fashioned 
manner  as  d'-  'saiitical  comment  oii  the  lyrical 
sfa^e  of  the-  pjriod. 


ZOTH  CEl^TURY  BLUES 


Noel  Coward 


A  commentary  on  the  Jazz  Age,  composed  by 
Coward.  It  is,  in  a  manner,  a  symbol  of  the 
revolt  of  the  present  day. 


or  interpret  subjective  motives,  situation  or 
characterization ;  hence  there  is  at  no  time 
any  lapse  into  the  pitfalls  of  the  bathos  of 
sentimentality  too  often  incidental  to  un- 
derscoring. But  the  stirring  march  of 
events  does  imperatively  demand — and  util- 
izes with  amazingly  telling  effect — music 
that,  in  itself,  is  a  veracious  chronicle;  a 
veritable  musical  panorama  that  reflects  and 
re-creates  the  spirit  of  the  times. 

In  accomplishing  this  a  score  comprising 
more  than  fifty  popular  songs,  national  an- 
thems, hymns,  ballads  and  topical  tunes,  was 
prepared  and  expertly  woven  into  the  musi- 
cal fabric  by  Louis  De  Francesco,  Fox 
director  of  music,  with  the  assistance  of  his 
staff  of  composers  and  arrangers,  including: 
J.  S.-  Zamecnik,  Arthur  Lange,  Edward 
Kilenvi.  Peter  Brunelli  and  Frank  Tresseh, 
who  was  also  director  of  voice  parts. 

An  appraisal  of  this  tonal  re-creation  of 
three  decades  of  eventful  history,  cannot  but 
bring  into  clear  perspective  the  eclectic 
scope  and .  universal  function  of  music — 
that  it  is  limited  by  neither  time,  mode  nor 
idiom.  To  the  initiated  or  to  the  close  ob- 
server of  musical  materia,  it  is  apparent 
that  period  music  is  an  infallible  index  to 
the  character  of  its  generation ;  that  this 
is  as  true  of  the  classics  as  it  is  of  the  songs 
of  the  people.  Musical  dissonances  of  to- 
day would  have  shocked  an  older  generation. 
With  the  ever-increasing  overtones  in  this 
thing  called  civilization,  we  find  a  refliex 
in  the  overlapping  of  mixed  harmonies  in 
tonal  expression.  The  pace  swiftens,  and 
the  tempo  of  our  melodic  medium  accom- 
modates itself  to  life  as  we  experience  it. 
Music,  the  well-spring  of  human  emotions, 
reacts  to  these  phenomena. 

A  resume  of  the  musical  score  of  "Caval- 
cade" reveals  compositions  that  range  from 
the  immortal  Marclte  Funebre  of  Chopin  to 
Noel  Coward's  own  Ttventieth  Century 
Blues;  from  the  stately  Pomp  and  Circum- 
stance of  Edward  Elgar  to  Arthur  Lange's 
Chaos  in  Jassland.  Chronologically,  it 
covers  a  period  from  1899  to  the  present 
and  even  forecasts  the  music  of  the  future. 

At  pertinent  moments  the  lilting  strains 
of  Strauss'  Blue  Danube  and  the  Emperor 
Walts  are  heard.  The  mauve  "nineties"  are 
recalled  by  those  popular  ditties  yclept  She's 
Only  a  Bird  in  a  Gilded  Cage  and  Good-Bye 
Dolly  Gray:  also  by  those  popular  ballads 
of  England,  such  as  Take  Me  Back  to 
Yorkshire  and  /  Do  Like  to  Be  by  the  Sea- 
side. 

In  keeping  with  the  veracious  musical 
chronicle  of  that  era,  there  is  exposed  part 
of  an  operetta  called  "Mirabelle,"  composed 
by  Mr.  Coward  for  one  of  the  big  scenes. 
Written  in  the  now  obsolete  style  which  was 
still  prevalent  a  quarter  of  a  century  ago, 
it  is  a  gently  satirical  comment  on  the  lyric 
stage  of  the  period.  Coward  wrote  both  the 
lyrics  and  music  of  the  piece  and  engaged 
Adele  Craile,  a  protege  of  the  great  Nellie 
Melba,  to  sing  the  prima  donna  role. 

That  popular  classic  of  the  early  part  of 


the  Twentieth  Century,  Oh!  You  Beautiful 
Doll,  emerges  from  obscurity,  while  the  war 
is  covered  by  Madelon.  Mademoiselle  ■from 
Arnientieres,  patriotic  songs,  and  the 
French  songs  sung  by  Poilus  in  the 
trenches:  Aupres  de  Ma  Blonde,  and  Les 
Trots  Capitaines.  '  , 

'  The  dominant  theme  of  the  musical  score 
is  an  imposing  march,  Cavalcade,  written 
by  Louis  De  Francesco  and  Reginald  Ber- 
keley. It  is  used  as  an  accompaniment  to  a 
cavalcade  of  horsemen  symbolizing  the  pass- 
ing of  each  significant  era  and  the  inaugura- 
tion of  a  new  one,  and  also  recurs  through- 
out the  picture  as  an  accompaniment  to  the 
dramatic  action.  Incorporated  in  it  is  a 
fate  motif  symbolical  of  the  major  th^me  of 
"Cavalcade."  It  starts  with  a  fanfare,  then 
leads  into  a  flowing  majestic  melody  that  is 
a  tonal  connotation  of  the  bigness  and  dig- 
nity of  the  epochal  story.  Under  this  im- 
posing theme  there  is  a  continually  movihg, 
restless  motif,  suggesting  the  movements  of 
the  symbolical  cavalcade. 

Sir  Edward  Elgar's  famous  military 
march.  Pomp  and  Circmnstance,  with  its 
impressive  maestoso  movement,  is  heard 
frequentl}'  during  many  of  the  background 
interludes. 

The  Nineteenth  Century  draws  to  a 
close.  England  is  alarmed.  South  Africa  is 
in  revolt.  Troops  are  being  rushed  to  the 
front.  The  sentimental  ballads  and  suave 
waltzes  give  way  to  martial  music. 

Jane  Marryot  watches  her  husband  march 
away  to  the  strains  of  Soldiers  of  the 
Queen.  The  rollicking  lilt  of  The  Girl  I  Left 
Behind  Me  and  When  Johnny  Comes 
Marching  Home,  old  favorites  carried  over 
into  the  nineties  from  an  older  day,  fill  the 
air. 

The  cavalcade  moves  on.    It  is  Januaty 


SIGNIFICANT  THEMES 

POMP  AN 

D  CIR 

CUMS' 

LANCj 

E 

Edwai 

Elgar 

The  impressive  maestoso  from  Sir  Edward 
Elgar's  famous  military  march,  is  heard  fre- 
quently during  many  of  the  background  in- 
terludes. A  sublimating  effect  is  achieved  by 
its  use  in  the  background  of  the  Armistice 
Day  jubilation. 


AULD  LANG  SYNE 


1.  Should 

2.  We 


aulii  ac-qualn-tance 
twa  ha'e  run  a'  - 
twa    ba'e  sport-ed 


be  for  -  got,  And 
boot  Ihe  braes.And 
r        the  barn.Frae 


nev  - er  brought  to 
pu'd  the  gow  -  ans 
mora-ln'     sua  til 


This  mellow  old  favorite  is  used  as  a  recur- 
ring motif  of  enduring  human  kindness,  good 
cheer  and  loyalty. 


February    II,  1933 


MOTION    PICTURE  HERALD 


21 


MARCHING  SONGS 


WHEN  JOHNNY  COMES  MARCHING 
HOME  AGAIN 

([ji'irj  UJ^i  i-^i  |J^TT-j,ni_|  m 

\  l.Wbcn  John  -  ny  comes  march  -  lag     ham©     a  -  gain,  Hur  -  rafale —  Hur- 

/  2.  The     old         church  bell     wiS    peai    with  joy,    Hur  -   rahl   Hur- 

\  a   Get     read    -    y       for      the      ju  -    bi  -  lee,    Hur  -   rail   Hur- 

/  -  (  ,  f  f 


These  rollicking  old  marching  songs,  carried 
over  into  the  mauve  'nineties,'  are  heard  dur- 
ing scenes  of  troops  marching  off  to  the  Boer 
War. 


THE  GIRL  I  LEFT  BEHIND  ME 


Jane  Marryot,  wljo,  fifteen  years  before,  had 
seen  her  husband  march  off  to  the  Boer  War 
to  the  strains  of  Soldiers  of  the  Queen,  and 
When  Johnny  Comes  Marching  Home  Again, 
again  waves  good-bye  to  her  husband  to  the 
strains  of  Tipperary. 


of  1901.  England  mourns.  London  is  silent, 
save  for  the  deep-throated  tolling  of  bells. 
Victoria  is  dead !  Throngs  of  people  in 
somber  dress  stand  mute  in  the  streets.  Jane 
Marryot  and  her  two  young  boys,  Edward 
and  Joe,  watch  from  the  balcony  of  their 
home.  The  sound  of  horses'  hoofs  beats 
in  slow  cadence  on  the  paved  streets.  Muf- 
fled drums.  Then,  faintly,  the  rhythmic 
dirge  of  majestic  music,  gradually  growing 
louder.  It  is  the  Marclte  Funebre  of  Chopin, 
immortal  threnody  of  immortal  genius. 
The  dirge  swells  into  an  ecstasy  of  woe 
as  the  cortege  approaches.  One  does  not  see 
the  cortege — only  Jane  and  her  two  boys  on 
the  balcony,  watching  silently  in  homage  to 
the  dead  Queen.  The  music  gradually 
diminishes  and  dies  away  as  the  cortege 
passes  on. 

With  the  inevitable  change  wrought 
by  the  alchemist  Time,  the  music  accords. 
It  is  1914.  England  marshals  its  forces  for 
the  World  War.  Jane  Marryot,  who  fifteen 
years  before  had  seen  her  husband  march 
off  to  the  Boer  War  to  the  strains  of  Sol- 
diers of  the  Queen,  now  hears  on  all  sides 
the  exhorting  lyrics  of  the  recruiting  songs, 
I'll  Make  a  Man  of  You.  Your  King  and 
Country  Want  You.  and  Military  Mary 
Ann.  Again  her  liusband,  now  her  oldest 
bby,  marth  away,  keeping  step  to  the  in- 
sistent rhythm  of  Keep  the  Home  Fires 
Burning  and  Tipperary,  that  leads  to  Bel- 
leau  Wood,  to  Flanders  Field — to  Argonne. 

War  Rages.  Hell  Follows  Him  Who 
sits  upon  the  white  horse.  Five  years  of 
cataclysmic  strife,  epitomized  on  the  screen 
by  photographic  multiple  exposure — march- 
ing, fighting,  maddened  men ;  zooming  can- 
non, shrieking  shell,  pestilential  gas — all 
juihbled  into  a  heterogeneous  mass  of  vis- 
ualized horror.  The  music  goes  mad — a 
rampage  of  polyphonic  conflict.  God  Save 
the  King!   Deutschland  Uber  Alles !  Mar- 


seillaise !  Yankee  Doodle !  Over  There  I 
La  Brabanconne !  A  chaos  of  sound  and 
fury — an  orgy  of  dissonance !  The  nations 
rage  together,  and  the  gods  of  cacophony 
rend  the  earth !  Here,  surel)',  is  a  tone-pic- 
ture of  fantastic  power. 

November  11,  1918.  The  Armistice. 
England  —  London  —  jubilates.  Trafalgar 
Square  a  milling  throng  of  joy-mad  people. 
But  England  is  England,  and  a  Briton  is 
proud  of  his  innate  dignity  ;  hence  the  musi- 
cal background  of  this  unrestraint,  the 
maestoso  of  Pomp  and  Circumstance.  This 
scene  might  have  been  interpreted  with  real- 
istic raucous  revelry,  and  would  have  lost 
something  significant  in  its  transcription. 

The  Tempo  of  Life  Becomes  More  Rapid, 
more  disjointed.  It  gains  in  speed  what  it 
loses  in  reserve  and  dignity.  The  Jazz  Age 
canters  in  with  moan  of  saxophone,  blare 
of  cornet,  groan  of  trombone  and  the  thud 
of  jungle-drum.  Rhythmic  noise  runs  amuck 
to  keep  pace  with  the  jazz-hoofing  era, 
scoffing  at  restraint,  at  conventions,  at  tra- 
ditions. The  Tmentieth  Century  Blues. 
typical  of  the  age,  is  rampant.  Chaos  in 
Jazzland  has  its  innings.  The  revolt  of  the 
"lower  classes"  is  mirrored  by  the  revolt 
of  music  to  older  standards.  The  cycle  of 
this  thing  called  civilization,  for  three  de- 
cades of  English  life,  is  brought  to  date. 

A  Touch  of  Deep  Pathos.  More  Poig- 
nantly  realistic  by  its  historic  verity,  is  at- 
tained in  the  night  scene  on  the  Titanic  just 
a  few  hours  before  the  disaster.  Young 
Edward  Marryot  and  his  newly  wedded 
wife,  on  their  honeymoon,  are  conversing 
alone  on  deck.  Just  before  they  walk  out  of 
the  scene,  the  strains  of  Nearer  My  God  to 
Thee  are  heard  softlv  underscored.   It  ere- 


A  NEW  TECHNIQUE, 
RHYTHMIC  DIALOGUE 

On  February  4,  1928,  "The  Jazz 
Singer,"  starring  Al  Jolson,  opened  on 
Broadway,  and  brought  to  the  screen 
a  new  day  and  an  entirely  new  tech- 
nique. On  February  9,  1933,  was 
opened  "Hallelujah,  I'm  a  Bum,"  star- 
ring Al  Jolson  and  released  by  United 
Artists,  and  bringing  to  the  screen 
what  is  purported  to  be  a  new  tec/j- 
nique  in  thif  talking  picture.  This  so- 
called  "rhythmic"  motion  picture, 
wherein  the  players- render  t/jeir  lines 
in  musical  lyrics,  or  "rhythmic  dia- 
logue," is  credited  to  Richard  Rodgers 
and  Lorenz  Hart,  composers  of  stage 
and  screen  material.  It  is  said  that 
85  per  cent  of  the  pictttre  is  done  in 
"rhythmic  dialogue."  Disagreeing,  ap- 
parently, with  the  conception  that 
musical  comedy  song  and  dance  of 
the  stage  variety  are  successful  addi- 
tions to  the  talking  picttire,  Mr.  Hart 
says,  "When  a  singer  steps  in  front 
of  a  microphone,  stands  still  and  has 
his  lips  photographed  mouthing  a 
song,  the  action  is  stopped.  What 
teas  dynamic  suddenly  becomes  static, 
and  the  story  is  retarded,  never  again 
to  gain  its  full  strength  of  life." 


PERIOD  SONGS 


GOOD-BYE  DOLLY  GRAY 


Oa 

od  -  bye. 

Do 

1  -  ly  I 

must 

lea 

you, 

3 

It  J 

T 

TIk  'nifty  nineties'  are  musically  identified 
by  the  lilting  strains  of  the  sentimental  dit- 
ties, Good-Bye  Dolly  Gray  and  A  Bird  in  a 
Gilded  Cage.  Thty  are  an  ui!errij7g  index  to 
tf}e  spirit  of  the  times. 


A  BIRD  IN  A  GILDED  CAGE 


The 
I 

|- 

ball  -    room  waa 
stood        ia  a 

filled  with 
church -yard 

fash  -  ion'a  t 

irong.  It 
eve;  Whea 

shone    with  a 

J  f  ' 

OH,  YOU  BEAUTIFUL  DOLL 


Otir  you 

m 

beau-t 

-Tut   doll,  you 

'  r  r      ^'  P 

^esl.   big  beau-tl  •ful  doU 

1 T  r 

T/jis  delectable  ballad  is  of  a  vintage  in  t/je 
decade  following  the  'gay  nineties.'  It  reveals 
the  fact  that  t/ye  Twentieth  Century  was  be- 
ginning to  'loosen  up'  in  its  slant  on  life. 

scendos  into  a  closeup  of  a  life  preserver 
lettered:  "S.  S.  Titanic." 

The  Fox  Film  Company  Through  Its 
chief  of  production,  Winfield  Sheehan,  is 
responsible  for  a  notable  and  distinctive 
achievement  in  advancing  motion  picture 
art,  by  utilizing  so  discerningly  the  various 
media  of  the  .audible  screen.  It  points  the 
way  to  a  new  and  greater  era  of  sound 
screen  production  in  which  music  will  as- 
sume its  rightful  function. 

It  is  also  evident  that  Frank  Lloyd, 
director,  and  Reginald  Berkeley,  who  inade 
the  screen  adaptation  of  Noel  Coward's 
great  stage  play,  were  in  close  accord  in 
translating  the  author's  ideas  to  film. 

Louis  De  Francesco,  Fox  musical  direc- 
tor, and  his  able  corps  of  assistants,  have 
done  nobly  by  the  musical  score.  It  is,  in- 
deed, something  of  tremendous  import  to 
the  too-much  neglected  art  of  co-relating 
picture  and  music  in  photoplay  production. 


Not  Disposing  of  Rights 

Reports  that  negotiations  had  been  held 
for  a  possible  Paramount  talking  version 
of  "The  Merry  Widow,"  starring  Jeanette 
MacDonald  with  Ernst  Lubitsch  directing, 
brought  a  statement  this  week  from  MGM 
that  it  had  not  disposed  of  talking  picture 
rights  to  the  play  and  that  it  is  anticipated 
MGM  itself  will  make  it  as  a  talker  some 
time  in  the  near  future.  MGM's  silent  ver- 
sion, directed  by  Erich  von  Stroheim,  was 
released  Aug.  30,  1925. 

Vi+aphone  Signs  Spaeth 

Sigmund  Spaeth,  known  as  the  "Tune 
Detective  and  "Song  Sleuth"  in  radio 
broadcasting,  has  been  signed  by  Vitaphone 
for  a  series  of  musical  shorts  on  the  1933-34 
schedule. 


To  Distribute  Short  Series 

Syndicate  Pictures,  Dallas,  Texas,  has  ac- 
quired the  territorial  rights  of  the  series  of 
26  one-reel  short  subjects  titled  "Velasco 
Organettes." 


22 


MOTION    PICTURE  HERALD 


February    M,     19  3  3 


PARAMOUNT  CHANCES 


(Continued  from  page  16) 
send  out  agreements  for  deposits.  Morton  L. 
Deitch,  141  Broadway,  is  handling  details.  A 
third  committee,  seeking  deposits  of  Paramount 
Publix  bonds,  and  headed  by  Frank  A.  Vander- 
lip,  is  expected  to  forward  agreements  to  bond- 
holders late  this  week.  Meanwhile,  Joab  H. 
Banton,  former  New  York  prosecutor,  was  com- 
pleting organization  of  another  committee. 

Co-receiver  Hilles  moved  into  offices  on  the 
eleventh  floor  of  Paramount's  headquarters  at 
Times  Square,  and  immediately  set  about  with 
Mr.  Zukor  gathering  economic  and  operating 
fa,cts  pertaining  to  the  situation.  This  they  in- 
terrupted frequently  to  disband  certain  depart- 
ments. Several  hundred  Paramount  workers 
were  given  notices  of  dismissal. 

The  receivers  are  studying  personnel  con- 
tracts and  other  corporate  matters  for  adjust- 
ment. The  court  vests  in  receivers  the  right 
to  affirm  or  disaffirm  all  contractual  obligations. 
This  includes  film  deals  with  other  distribu- 
tors, which  at  the  moment  is  the  subject  of 
much  discussion  in  the  executive  chambers  of 
these  other  companies.  There  has  been  no  in- 
dication as  to  the  nature  of  new  booking  deals 
which  will  be  proposed  by  the  receivers.  Pub- 
lix theatres,  in  the  meantime,  are  continuing  to 
pay  Paramount,  MGM.  Warners,  Universal  and 
others  on  the  basis  of  existing  rental  contracts. 

One  immediate  effect  of  the  RKO  and  Para- 
mount Publix  receiverships  was  the  C.  O.  D.'ing 
of  prints  by  many  of  the  large  distributors. 

Rental  Burdens,  $17,000,000 

"The  receivership  will  relieve  the  parent 
company  of  the  burden  of  fixed  charges  and 
also  of  rentals  on  theatres,  which,  in  1932, 
amounted  to  over  $17,000,000,"  said  Wall  Street 
Journal  on  Tuesday.  "Gross  income,"  it  was 
said,  "will,  of  course,  be  greatly  reduced  by 
the  loss  of  the  theatre  properties,  which,  how- 
ever, last  year  were  the  main  cause  of  losses." 

"Under  ordinary  operating  conditions,  it 
should  be  possible  for  the  producing  and  dis- 
tributing companies  to  operate  at  a  profit.  One 
of  the  chief  problems  in  rehabilitating  the  com- 
pany and  keeping  up  income  will  be  to  main- 
tain the  quality  and  number  of  film  produc- 
tions and  to  obtain  funds  for  next  season's 
productions,"  the  publication  said. 

While  home  office  executives  were  busy  with 
economic  problems,  Emanuel  Cohen,  vice- 
president  in  charge  of  production,  traveled  from 
the  studios  at  Hollywood  to  La  Quinta,  in  the 
desert,  where  Bayard  Veiller,  Russell  Holman, 
Louis  Lighton,  George  P.  Putnam,  E.  Lloyd 
Sheldon  and  others  of  his  production  staff 
talked  about  new  production.  They  drew  up  a 
preliminary  outline  of  next  season's  features 
and  this  will  be  rounded  out  in  time  for  presen- 
tation to  the  sales  convention,  which  tentatively 
has  been  set  for  May,  in  Hollywood. 

A.  M.  Botsford  has  been  named  assistant  to 
Mr.  Cohen. 

The  receivers  began  early  in  the  week  to 
protect  the  interests  of  the  corporation  in  the 
field.  Mr.  Hilles  and  Mr.  Zukor  petitioned  the 
federal  courts  at  Chicago  and  Los  Angeles  for 
ancillary  receivers.  They  were  appointed  by 
U.  S.  district  courts  in  both  districts  to  act  as 
co-receivers  over  Paramount  properties  within 
the  jurisdiction  of  each.  Balaban  &  Katz,  which 
is  owned  by  the  corporation,  operates  in  the 
Chicago  territory,  while  talent  contracts  and 
studio  properties  are  assets  in  the  southern 
California  district. 

William  Boal,  of  New  York,  withdrew  his 
receivership  petition  in  Los  Angeles. 

Supreme  Court  Justice  Lydon  withheld  ac- 
tion x)n  a  petition  for  receivers  for  the  23  fea- 
tures produced  by  Paramount  and  said  to  have 
been  transferred  to  Film  Producing  Corp.,  a 
subsidiary,  supposedly  as  collateral  for  bank 
loans.  At  a  hearing  on  a  suit  brought  by  Rob- 


ert S.  Levy,  Judge  Lydon  said  an  injunction 
would  be  sufficient  protection  for  the  films. 

Henry  Herzbrun,  Paramount  legal  advisor, 
left  the  Coast  for  New  York  this  week.  It  is 
expected  he  will  make  arrangements  for  the 
transfer  of  players'  and  directors'  contracts 
from  the  Paramount  Publix  Corporation  to 
Paramount  Productions,  Inc.,  the  production 
subsidiary. 

Although  many  contract  persons  in  Holly- 
wood are  said  to  have  refused  to  accept  pay 
checks  from  Paramount  Productions,  Inc.,  on 
the  ground  that  it  might  affect  the  status  of 
their  contracts  with  the  parent  corporation,  the 
matter  is  reported  to  have  been  adjusted  by 
permitting  an  endorsement  "accepted  in  pay- 
ment for  services  under  Paramount  Publix  con- 
tract," to  be  stamped  upon  the  Paramount  Pro- 
ductions check. 

George  P.  Putnam  and  Russell  Holman, 
members  of  Paramount's  story  council,  also 
left  the  Coast  this  week. 

Meanwhile,  William  Bundy  Bartels  was  ap- 
pointed last  Thursday  as  ancillary  receiver  for 
Paramount  Publix  in  Ohio,  including  Para- 
mount Distributing  Corp.  Coincidentally,  Judge 
Hough  rescinded  an  order  impounding  the  com- 
pany's bank  funds.  Mr.  Bartels  is  also  receiver 
for  Publix  in  Ohio.  The  situation  in  that  ter- 
ritory will  remain  in  statu  quo  until  a  hearing 
in  a  few  days. 

A  hearing  on  William  Boal's  New  Jersey  pe- 
tition for  receivers  for  Paramount  properties 
in  that  state  was  postponed  Monday  until  next 
week.  Publix  this  week  darkened  14  New  Jer- 
sey theatres,  11  of  which  were  formerly  oper- 
ated by  Walter  Reade,  who  has  been  negotiat- 
ing for  re-possession. 

Connpleting  Decentralization 

Meanwhile,  at  Publix  headquarters  in  New 
York,  Sam  Dembow  and  Leo  Spitz  were  work- 
ing with  George  Topliff,  representing  Irving 
Trust,  in  charge  of  Public  bankruptcy  pro- 
ceedings. The  trio  were  rapidly  completing  de- 
centralization of  the  circuit,  and  while  Publix 
will  continue  to  maintain  headquarters  in  New 
York,  only  a  skeleton  force  will  be  retained. 
George  Walsh  was  returned  to  the  Comerford 
division  in  Pennsylvania,  and  Leon  Netter, 
Louis  Notarius  and  Louis  Snyder  vvill  be  sent 
to  the  field. 

Reorganization  or  liquidation  of  the  many 
Publix  subsidiaries  now  in  receivership  will  be 
undertaken  at  once  by  Irving  Trust.  Confer- 
ences are  being  held  daily  with  landlords  for 
purposes  of  rental  reductions.  In  many  territo- 
ries, leases  will  be  disaffirmed. 

Under  Judge  Bondy's  orders  making  Irving 
Trust  temporary  receiver  in  bankruptcy  for 
Publix  Enterprises,  the  bank  is  authorized  to 
continue  the  business  of  that  corporation  for  30 
days,  ending  February  25. 

During  the  week,"  E.  M.  Loew  in  Boston 
sued  six  Paramount  Publix  theatre  units  for 
$2,000,000,  alleging  monopoly.  The  divisions 
are  all  in  New  England. 

Charging  failure  to  meet  payments  due  on 
theatre  deals,  Louis  Marcus  filed  suit  for  $88,- 
750  in  Salt  Lake  City. 

Olympia  Theatres,  a  subsidiary  operating 
about  50  houses  out  of  Boston,  was  placed  in 
receivership,  and  Harry  LeBaron  Sampson  and 
Samuel  Pinanski  were  named  temporary  re- 
ceivers.  A  hearing  will  be  held  Friday. 

Al  Reuben,  sportsman,  was  named  receiver 
for  Publix  Ohio  Theatres,  and  at  a  hearing  at 
Boston  in  the  case  of  Rollins  J.  Levin,  Homer 
Albers,  dean  of  the  Boston  University  Law 
School,  was  appointed  ancillary  receiver  for 
Paramount  Publix  in  that  district  by  Federal 
Judge  Hugh  D.  McLellan.  He  will  act  in 
cooperation  with  Charles  D.  Hilles  and  Adolph 
Zukor.  Bonds  of  $10,000  each  were  ordered 
for  the  three. 


ff^ arner  Reports  ^ 
$1, 746, 761  Losi 

Warner  Brothers  Pictures,  Inc.,  and  sub- 
sidiary companies  have  reported  a  net  op- 
erating- loss  of  $1,746,761  for  the  13  weeks 
ended  November  26,  1932,  after  deducting 
all  charges,  including  interest,  amortization 
and  depreciation.  This  compares  with  a  net 
operating  loss  of  $1,848,868  for  the  cor- 
responding period  of  the  previous  year,  and 
a  net  operating  loss  of  $5,852,298,  including 
a  special  writedown  on  film  of  $1,368,524, 
for  quarter  ended  August  27,  1932. 

After  allowing  for  a  profit  of  $966,645 
arising  from  the  retirement  of  debentures 
and  subsidiaries'  funded  indebtedness,  the 
net  loss  for  the  quarter  ended  November 
26,  1932,  equaled  $780,116.  For  that  13- 
week  period  net  profit  from  operations  be- 
fore amortization  and  depreciation  of  prop- 
erties and  before  allowing  for  the  profit 
arising  from  the  retirement  of  the  funded 
indebtedness  was  $445,431. 

The  company  has  anticipated  retirement 
of  $1,200,000  of  the  $1,287,500  optional  six 
per  cent  convertible  debentures  required 
for  the  purchase  fund  on  August  1,  1933. 
The  financial  statement  shows  current  as- 
sets of  $14,881,360,  including  $2,732,029  in 
cash,  as  compared  with  total  current  liabili- 
ties of  $12,743,188. 


Industry  Building 
M ore  Solidly:  Hays 

Financial  readjustment  problems  of  the 
industry  are  being  met  in  an  orderly  as 
well  as  organized  manner  and  out  of  them 
will  come  a  "more  solid  foundation  of  per- 
manence and  public  respect,"  in  the  opinion 
of  Will  H.  Hays,  president  of  the  Motion 
Picture  Producers  and  Distributors  of 
America.  Commenting  upon  current  de- 
velopments Mr.  Hays  pointed  out  that  the 
standard  of  product  quality  has  improved, 
thus  "widening  the  market  for  entertain- 
ment of  the  better  kind,"  while  studio  costs 
were  being  changed  to  the  necessitated 
lower  scale. 

"Our  trouble  today,"  he  said,  "is  a 
sharply  reduced  rate  of  attendance,  not  a 
largely  reduced  public,"  and  a  revamping 
of  the  business  to  the  conditions  "fastened 
on  it  by  the  international  depression." 


To  Discuss  Receivership 
Effects  on  Independents 

The  effect  of  receiverships  on  indepen- 
dent exhibitors  will  be  discussed  at  a  meet- 
ing in  New  York  next  week  of  the  heads  of 
all  unaffiliated  circuits  in  the  metropolitan 
area,  according  to  Charles  L.  O'Reilly, 
president  of  the  T.  O.  C.  C. 

Local  independents  are  determined  to  take 
whatever  action  is  necessary  to  guard  their 
investments,  Mr.  O'Reilly  said  this  week. 

Former  MPTO  Head  Dies 

Ed  P.  Smith,  Des  Moines  theatre  owner, 
for  many  years  president  of  the  Iowa 
MPTO,  died  this  week.  Mr.  Smith  organ- 
ized the  Iowa  Theatre  Owners'  Association, 
first  organization  of  its  kind  in  the  state. 


RADIO  CITY  MUSIC  HALL  (New  York)  Broke 
house  record  and  almost  made  new  world's  record 
(made  in  "the  good  old  days")  with  182,217 
admissions  in  one  week! 

LOEWS  STATE  (Hollywood)  Smashed  all-time 
matinee  attendance  records  .  .  .  and  even  at  present  lower 
prices  outgrossed  "Smilin'  Through"  and  "Prosperity.". 

NEW  ROXY  (New  York)  Did  W.  O.  L.  (wait-on- 
business  on  the  opening  week-end  .  .  .  the  standing 
room  was  all  used  up! 

UPTOWN  (Kansas  City)  Opening  day's  receipts 
almost  equal  average  weekly  take  of  past  11  months. 
Best  business  in  history  of  house,  despite  lower  prices. 


wants  t^ke  the 


SEASON'S 
GREATEST 

CAST 


On  February  10th 

State  Fair"  starts  to  play  first-run 
houses  throughout  the  country.  Watch 
it  pile  up  top  grosses  in  town  after 
town ...  a  golden  symbol  of  the  new 
and  greater  FOX  showmanship  . . . 
turning  out  produrt  that  wins  the  grat- 
itude of  every  man  with  seats  to 


26 


MOTION    PICTURE  HERALD 


February    II,  1933 


DIX  AND  BARRYMORE 

Meehan  Finds  Top  Chara'Cteriza- 
tions  in  "The  Great  Jasper"  and 
''Topaze/' Both  from  RKO  Radio 

by  LEO  MEEHAN 

Hollywood  Staff  Correspondent 


With  everyone  on  the  lot  wondering  what 
is  to  happen  to  them,  who  is  production 
boss,  what  next  year's  program  is  to  be, 
RKO-Radio  in  the  past  week  has  turned  out 
two  of  the  most  interesting  pictures  the 
studio  has  made  this  season.  One  stars 
Richard  Dix,  the  other  John  Barrymore. 
Both  stress  the  laughs,  which  indicates  that 
in  show  business  you've  got  to  make  'em 
laugh,  or  cry,  no  matter  what  your  personal 
frame  of  mind  may  be.  And  coming  up 
next,  Radio  has  "King  Kong,"  which  the 
production  staff  to  a  man  believes  will  be 
one  of  the  year's  sensations. 

In  "The  Great  Jasper"  Dix  once  more 
travels  life  from  youth  to  old  age,  dying 
comfortably  with  the  assurance  to  his  wife 
that  when  he  is  among  the  angels  at  least 
she  will  know  he  is  being  true  to  her.  For 
Jasper  was  a  man  who  took  his  fun  where 
he  could  find  it,  and  he  managed  to  find  it 
anywhere — especially  with  the  ladies.  The 
Dix  fans  should  be  pleased  with  the  excel- 
lent characterization  he  gives,  and  there  is 
plenty  of  lively  interest  maintained  through- 
out his  amazing  career  as  a  fourfiusher. 
Florence  Eldridge,  who  is  Mrs.  Fredric 
March,  appears  as  the  long-suffering  wife, 
and  Wera  Engels,  Radio's  new  importation 
from  Germany,  is  the  wife  of  the  street  rail- 
way president.  Mostly,  however,  it  is  a  Dix 
picture. 

John  Barrymore  at  His  Best 

"Topaze"  presents  John  Barrymore  in  one 
of  the  most  delightful  comedy  characteriza- 
tions of  his  entire  film  career.  Just  as  "The 
Great  Jasper"  is  almost  entirely  Richard 
Dix,  so  this  one  is  mostly  Barrymore,  and 
at  his  best.  It  is  from  a  French  comedy,  and 
Barrymore  plays  a  simple-minded  school 
teacher  who  believes  all  the  copybook 
maxims  about  honesty  being  the  best  policy, 
until  he  loses  his  job  for  being  honest,  makes 
a  fortune  by  unwittingly  lending  himself  to 
a  shady  promotion  scheme.  The  picture  is 
altogether  too  light  and  frothy  to  give  you 
an  adequate  idea  of  the  fun  Barrymore  cre- 
ates, but  there  are  plenty  of  amusing  situa- 
tions and  clever  dialogue.  It  is  beautifully 
mounted  and  photographed,  and  there  is 
Myrna  Loy  for  decorative  purposes.  Jackie 
Searl,  screen  bad  bad,  contributes  effectively 
to  the  merriment,  and  so  does  Jobyna  How- 
land  as  his  aristocratic  mother.  "Topaze"  is 
inclined  to  sophistication  but  it  is  most  ef- 
fectively done. 

Critics'  raves  of  the  week  go  to  a  British 
Gaumont  picture,  "Be  Mine  Tonight," 
which  is  to  be  released  in  America  by  Uni- 
versal. As  a  musifilm  it  is  one  of  the  best 
ever  produced  by  consensus  of  the  Holly- 
wood writing  fraternity,  including  Edwtn 
Schallert  of  the  Los  Angeles  Times,  who 
is  an  important  West  Coast  music  critic  as 
well  as  motion  picture  paragrapher.  It 
seems  to  overcome  most  all  of  the  objec- 
tions to  combinations  of  singing  and  story 
telling,  and  the  vocal  genius  of  one — look- 
out for  your  jaw! — Jan  Kiepura,  a  Polish 
grand  opera  star,  never  has  been  equalled 


in  the  films  with  the  possible  exception  of 
Lawrence  Tibbett.  "Be  Mine  Tonight"  is  a 
happy  combination  of  grand  opera,  light 
opera,  comic  opera,  and  in  addition  to  all 
this  its  scenic  backgrounds  in  the  Alps  on 
the  Italian-Swiss  border  are  indescribably 
beautiful.  Smartly  the  director,  Anatol  Lit- 
wak,  gives  them  to  you  to  look  at  instead  of 
the  singer's  tonsils.  The  musical  numbers 
are  introduced  as  a  part  of  the  story  in  such 
a  manner  as  to  become  a  logical  part  of  the 
action,  obviating  the  usual  slowing  down. 

MGM  First  with  Beer  Story 

MGM  is  to  the  finish  line  first  with  a 
beer  story,  out  of  the  several  which  are  in 
the  offing.  It  features  Jimmy  Durante  and 
Buster  Keaton  under  the  title  of  "What,  No 
Beer?"  No  need  to  preview  it  for  your 
local  W.  C.  T.  U.,  but  if  your  town  voted 
for  the  return  of  suds  there  should  be  some 
customers  for  this  number.  Mostly,  it  is 
a  lote  of  farce  comedy,  though  the  last  reel, 
as  it  was  previewed,  goes  pretty  strong  on 
the  beer  propaganda. 

It  is  Keaton's  last  pictui^e  under  his  MGM 
contract,  by  the  way,  and  he  intends  touring 
South  America,  or  is  it  South  Africa,  be- 
fore deciding  who  gets  his  funereal  hilarity 
next.  I  note  Gus  McCarthy  suggests  you 
might  fix  your  lobby  to  resemble  a  bar  for 
this  one.  If  you  serve  the  real  McCoy  let 
Gus  and  me  know  in  time,  will  ya?  I  don't 
see  why,  though,  Gus  didn't  suggest  the 
possibilities  of  a  tieup  with  the  bootleggers. 

Busy  week  for  one  Lee  Tracy,  the  boy 
whose  mother  must  have  rocked  him  in  an 
electric  chair.  Universal  presented  him  in 
"Private  Jones"  and  MGM,  where  he  now 
draws  his  more  or  less  modest  weekly  sti- 
pend after  cutting  up  variously  for  War- 
ners, Universal,  Radio  and  Columbia,  intro- 
duces him  under  the  Lion  banner  in  "Clear 
All  Wires." 

"Private  Jones"  and  his  philosophy  may 
get  a  cheer  from  the  bonus  army  and  from 
those  who  believe  that  making  the  world 
safe  for  the  Democrats  back  there  in  1917- 
18  was  just  a  lot  of  hooey.  If  Junior 
Laemmle  had  made  it  in  1918  he  would  have 
been  shot  for  treason,  which  probably  proves 
that  treason  is  all  a  state  of  mind,  or  emo- 
tions, because  Private  Jones'  razzing  of  his 
superiors  and  the  Government  that  drafts 
him  excites  no  visions  of  a  firing  squad  in 
these  breadline  times. 

In  "Clear  All  Wires"  for  Metro,  Tracy 
appears  as  a  sort  of  Floyd  Gibbons  type  of 
foreign  correspondent,  a  headline  hunter 
who  wants  his  name  included  in  the  head- 
lines at  all  costs.  Tracy  manufactures  news 
so  lurid  as  to  insure  he  will  become  world 
famous.  Not  that  we  would  accuse  the 
famous  Mr.  Gibbons  of  resorting  to  fic- 
tionized  news — of  course  not — the  similarity 
is  in  the  "high-powered"  type  of  character 
rather  than  the  technique  used.  Well,  any- 
how, be  that  as  it  may,  Tracy  is  more  amus- 
ing for  your  money  than  Gibbons.  Benita 
Hume,  another  recent  British  importation, 
makes  her  first  American  appearance. 


TOOTHPASTE  AND 
THE  OLD  ROXY 

The  Seventh  Avenue  Roxy,  by 
means  of  a  }  5 -cent  top  admission 
price  and  two-for-one  giveaways  in 
the  form  of  toothpaste  cartons,  is 
slowly  ptdling  itself  out  of  the  red, 
according  to  Howard  S.  Cullman,  the 
receiver. 

Every  person  presenting  an  empty 
Kolynos  toothpaste  carton  is  given  a 
free  ticket,  except  for  the  lO-cent  tax 
attached.  There  were  158,000  admis- 
sions for  the  week  ended  February  4, 
out  of  which  56,000  were  let  in  free. 

"The  week  before,  the  number  of 
paid  admissions  was  considerably  less," 
said  Mr.  Cullman.  "This  week  shows 
that  people  are  really  more  interested 
in  the  low  top  price  than  in  the  idea 
of  getting  in  for  nothing." 

The  toothpaste  carton  policy  will 
end  this  week. 


Architect  Criticizes 
Radio  City  Theatres 

Criticism  of  the  three-mezzanine  scheme 
employed  in  the  designs  of  both  the  Music 
Hall  and  the  RKO  Roxy  in  Radio  City, 
is  voiced  by  Ben  Schlanger,  theatre  archi- 
tect, in  an  article  in  Better  Theatres,  pub- 
lished with  this  issue  of  Motion  Picture 
Herald.  In  general  Mr.  Schlanger  is  criti- 
cal of  the  designs  of  the  two  theatres,  both 
of  which  now  present  motion  pictures,  con- 
tending that  neither  is  architecturally 
adapted  to  screen  entertainment. 

Among  other  features  in  this  issue  of 
Better  Theatres,  S.  Charles  Lee,  prominent 
theatre  architect  of  Los  Angeles,  begins  a 
series  of  three  articles  on  his  recent  ob- 
servations of  theatres  and  show  business  in 
Europe. 

Universal  to  Offer 
Contract  by  March  I 

Universal  has  begun  final  preparation  for 
placing  in  effect  the  new  optional  standard 
licensing  agreement  between  February  15 
and  March  1.  Fox  made  the  agreement 
available  last  week.  Also  by  March  1  are 
expected  to  be  settled  Universal's  excep- 
tions to  the  national  appeals  board. 

Fox  initiated  the  new  contract  in  forms 
especially  for  "State  Fair"  and  "Cavalcade," 
offered  as  specials.  Regular  forms  will  be 
available  to  exhibitors  desiring  them  within 
a  few  weeks,  according  to  Felix  Jenkins, 
Fox  counsel. 

Sam  Katz  Seeking  National 
Release  by  United  Artists 

Sam  Katz,  on  the  Coast  negotiating  de- 
tails of  his  production  venture,  is  under- 
stood dealing  with  United  Artists  for  na- 
tional release.  He  is  reported  to  have  con- 
cluded a  deal  with  the  Four  Marx  Brothers. 
Mr.  Katz  is  further  understood  working 
with  Sam  and  Jed  Harris,  theatrical  pro- 
ducers, for  talking  picture  rights  to  any 
play  they  may  produce.  John  Zanft,  former 
Fox  official,  and  Max  Gordon,  stage  pro- 
ducer, are  associated  with  Mr.  Katz  in  his 
new  venture. 


February     II,  1933 


MOTION    PICTURE  HERALD 


27 


I  f  III! 

Iiiiiiiiiiiiiil 


A$IDE§  &  INTERLUDES 

  By  JAMES  CUNNINGHAM   


|lii>j|jiii|ii"iili;illli 


One  of  New  York's  better  known  process 
servers  hunted  unsuccessfully  for  days  for 
an  executive  of  Educational-KBS,  who  was 
wanted  as  a  witness  in  the  case  of  an  ex- 
hibitor against  another  distributor.  Finally, 
last  Saturday,  he  stormed  the  ofiiciars  office 
in  the  Paramount  building  -  and  demanded 
information  as  to  his  whereabouts.  "Sorry," 
replied  a  secretary,  "but  we  have  just  fin- 
ished physical  merging  with  Fox,  and  they're 
all  out  celebrating." 

V 

Younp  Jeanette  Meehan  reports  that  the  rea- 
son some  of  the  stars  have  not  had  something 
to  say  about  technocracy  is  probably  because 
the  publicity  boys  haven't  yet  gotten  around  to 
reading  up  on  the  subject. 

V 

Charles  Leo  O'Reilly,  political  lion,  presi- 
dent of  the  New  York  Theatre  Owners 
Chamber  of  Commerce  and  conductor  of  a 
candy  vending  machine  company,  offers  the 
receivers  a  new  plan  to  make  money  with 
unprofitable  picture  houses.  Instead  of  put- 
ing  candy  machines  in  theatres,  Mr.  O'Reilly 
suggested  that  the  theatres  be  placed  in  the 
candy  machines. 

V 

During  his  days  of  service  in  the  classified 
advertising  department  of  Portland's  Oregonian, 
Clark  Gable,  who  was  then  known  as  plain 
"Bill,"  had  occasion  at  one  time  to  help  a 
wealthy  Portland  matron  search  the  "lost  and 
found"  columns  for  trace  of  a  valuable  object 
she  had  lost.  Gable  started  to  help  out  the  ladies 
at  an  early  age. 

The  search  was  successful,  and  the  matron, 
who  still  resides  in  Portland,  rewarded  the 
future  screen  hero  with  a  nice,  crisp  $5  bill. 
Gable  dashed  to  the  cashier  and  asked  whether 
The  Oregonian  permitted  employes  to  accept 
tips.  She  told  hin;i  to  keep  it.  The  cashier, 
Miss  Alice  Noe,  is  still  in  the  classified  depart- 
ment. She  sighs  heavily  whenever  she  sees 
Bill  doing  his  stuff  on  the  screen. 

V 

Sterling  Williams,  school  teacher  at  Char- 
don,  Ohio,  was  reprimanded  by  the  board 
of  education  for  conduct  unbecoming  a  ped- 
agogue. It  was  claimed  that  naughty  Mr. 
Williams  purposely  expectorated  on  a  mem- 
ber of  the  board  during  a  discussion  of  fi- 
nances. That's  not  so  serious  in  these  days. 
Anyway,  the  teacher  denied  it,  admitting, 
however,  that  he  made  a  noise  with  his  lips 
to  simulate  Mr.  Goldwyn's  Eddie  Cantor. 
V 

Funnymen  Wheeler  and  Woolsey  are  going  to 
be  barbers  on  an  Indian  reservation  in  their 
next  RKO  feature.  These  Knights  of  the  Keen 
Edge  evidently  don't  know  that  Indians  NEVER 
shave. 

V 

Leo  Meehan,  editor  of  Hollywood  Herald,  has 
a  brand  new  perspective  of  Hollywood.  The 
other  day,  W.  W.  Hodkinson,  one  of  the  in- 
dustry's first  executives  and  an  organizer  of 
Famous  Players,  took  writer  Meehan  aloft  in 
his  newest  air  transport  plane,  built  for  Mr. 
Hodkinson  in  Los  Angeles  and  sent  later  to 
Guatemala  to  go  into  service  in  the  Hodkinson- 
owned  Cia  Nacional  de  Aviacion,  official  air 
mail  and  transport  carrier  of  that  country. 
V 

February  7th  was  the  posthumous  birth- 
day of  Charles  Dickens.  On  that  day  an  air- 
plane zoomed  into  the  environs  of  John 
Nance  Garner's  Texas  home,  carrying  as  its 
sole  passenger  an  English  bull  pup  named 
"Oliver  Twist,"  sent  by  Trem  Carr,  of 
Monogram  Pictures,  which  just  completed 
a  talker  version  of  Charles  Dickens'  master- 
piece, "Oliver  Twist."  This  gesture  in  no 
way  invalidates  the  "Buy  American"  cam- 
paign.   The  pup  came  as  a  gift. 


WILLIAM  FOX 
PHILOSOPHIZES 

This  is  the  time  of  year  ivhen 
philosophers  and  industrialists  bask  in 
the  warm  sun  of  Miami  Beach.  One 
philosopher,  industriously  gathering 
health  under  Florida's  ultra  rays,  was 
smiling  the  other  day  as  he  talked  to 
Al  Jolson.  The  smiling  one  is  William 
Fox,  whom  we  all  know  in  connec- 
tion with  some  early  motion  picture 
activities. 

Said  he,  "They  absolutely  kicked 
me  out  of  the  moving  picture  busi- 
ness, FORCED  ME  to  take  twenty 
million  dollars  in  cash  and  $500,000 
a  year  salary  for  a  good  many  years. 
I  had  no  choice  in  the  matter,  they 
just  FORCED  ME." 

William  Hearst's  Arthur  Brisbane, 
who  reported  the  incident,  said  that 
Mr.  Fox's  smile  was  absolutely 
genuine. 


KilERLIN  HALL  AYLESWORTH  governs 
the  destinies  of  two  highly  competitive 
organizations,  which  in  itself  is  a  rarity  in 
American  industry.  Mr.  Aylesworth's  NBC 
seeks  to  keep  entertainment  lovers  at  home  by 
the  fireside  a-dialing;  RKO  tries  to  pull  'em 
out  to  the  box)  office.  Both  hope  to  do  a  good 
job.  In  this  connection,  President  Aylesworth 
frequently  appears  publicly  extolling  the  merits 
ot  one  company  to  the  exclusion  of  the  other. 

Early  Friday  evening,  Mr.  Aylesworth  ap- 
peared on  the  speakers'  platform  at  the  swanky 
Waldorf-Astoria  on  Park  Avenue,  to  tell  70(3 
dignified  and  distinguished  members  of  the  Na- 
tional Institute  of  Social  Sciences  how  great 
and  how  many  are  the  social  effects  of  broad- 
casting. Owen  D.  Young  sat  on  the  sidelines. 
It  was  an  impressive  tribute  to  the  air. 

Caesar  offered  as  a  reward  to  his  victorious 
legions  the  glory  of  Roman  citizenship;  Napo- 
leon compensated  those  whom  he  conquered 
with  the  privilege  of  becoming  citizens  of 
France.  Without  firing  a  gun,  Mr.  Aylesworth 
said  his  radio  is  making  of  the  sheep  herders 
on  the  Western  Plains  and  the  dweller  in  the 
crowded  city,  enlightened  citizens  of  the  world. 

That's  what  exhibitors  are  complaining  about. 

V 

Word  comes  from  London  that  Francis  X. 
Bushman,  in  court  testifying  against  one  A.  E. 
Hamilton,  of  Canada,  whose  motor  car  injured 
Mr.  Bushman  in  1931,  said  that  he  was  ter- 
rified by  noises  in  his  neck,  the  result  of  a  mis- 
placed vertebra  incurred  by  his  unexpected 
encounter  with  Mr.  Hamilton's  auto. 

Cross-questioned  by  Hamilton's  attorney, 
Frzmcis  Xavier  said  that  his  earnings  had  been 
between  $6,000,000  and  $9,000,000,  but  that  "aa 
actor  does  not  interest  himself  so  much  in 
money  us  in  his  work." 

Bushman  is  suing  for  $10,000  dsunages. 

He  seud  that  his  greatest  income  csune  be- 
tween the  yesu-s  1915  and  1922 — in  the  days  long 
ago. 

"Then  you  went  down?"  asked  the  defense 
attorney. 

"Yes,"  sciid  Mr.  Bushman,  truthfuUy. 

"But  you  were  still  a  stsu-?" 

"I  have  always  been  a  star." 

"But,"  said  the  attorney,  "like  the  sun, 
stars  rise  and  set.     Do  you  agree?" 

"No,  once  a  star,  always  a  star,"  F.  X. 
replied. 

Then  the  attorney  complained  about  a  pain 
in  the  neck. 


The  daring  pioneer  stock  of  La  Grange, 
Illinois,  asserts  itself  in  Sherwin  Kane, 
young  newswriter  on  the  staff  of  Maurice 
Kann's  Motion  Picture  Daily.  By  the  time 
this  item  runs  its  merry  course  through 
O'Brien's  Miehle  presses,  Mr.  Kane  will 
have  taken  the  big  step.  Undaunted  by  the 
depression,  he  has  gone  benedict,  having 
sold  an  idea,  complete,  to  Miss  Ellen  John- 
son of  Brookhaven,  Mississippi,  sometimes 
known  as  the  homeseeker's  paradise.  Mr. 
Leo  Brady  assisted  in  the  conspiracy. 


V 


Nunnally  Johnson  says  Mr.  Goldwyn  pays 
him  to  arrive  at  the  office  at  nine  a.m.  and 
think  until  noon,  when  he  goes  to  lunch.  Re- 
turning at  one,  he  resumes  thinking  until  five. 
Then  the  whistle  blows  and  Mr.  Johnson  doesn't 
have  to  think  again  until  nine  the  next  morn- 
ing. He's  an  author. 


And  now  that  Gracie  Allen  has  arrived  in 
Hollywood  to  make  a  picture,  we  expect  the 
actors  looking  for  jobs  will  immediately  turn 
their  attention  to  Miss  Allen's  missing 
brother. 

V 

Harry  Blair  wears  a  silk  scarf  on  ivhich  is 
printed  a  complete  record  of  the  vital  statistics 
of  each  of  the  152  winning  horses  in  the  English 
Derbys  since  these  famous  turf  classics  zvere 
first  run  in  1780. 

V 

Colonel  Jason  Joy,  formerly  of  the  staff 
of  the  Hays  organization,  and  now  in  pro- 
duction work  with  the  Fox  studios,  has 
taken  to  the  beret,  lives  in  Bel-Air  and  has 
a  chef  with  a  big  white  hat  a  la  Chrand 
Hotel.  It's  the  climate. 


Our  reporter  traveled  aU  the  way  from 
Columbus  Circle  to  Radio  City  early  in  the 
week  in  search  of  official  biographical  back- 
ground of  Merian  C.  Cooper,  new  Radio 
production  chief.  After  completing  long, 
weary  miles  through  Radio  City's  m£ize  of 
passages,  he  finally  reached  the  proper  office. 
There  he  was  promised  that  a  fresh  biog- 
raphy would  be  at  his  desk  within  the  hour. 
When  it  arrived — and  promptly,  too— it  was 
indeed  a  biography: — of  Ely  Culbertson. 

The  receivers  took  offices  at  RKO  late 
Wednesday.  Bright  and  early  Thursday 
morning,  the  publicity  department  issued  a 
studio  item,  headed:  "Stylists  Say  Future 
Is  Black!" 

V 

Apropos  of  the  old  platitude  that  "one  never 
knoius  what  will  happen  next,"  we  wonder 
if  the  super-special,  gold-plated,  electrically- 
equipped,  violet-rayed  Warner  Brothers  "42nd 
Street  Special"  train  which  arrives  in  Wash- 
ington March  4th  for  the  inaugural,  bearing  its 
load  of  stars ,  including  Fighting  Jimmy  Cagney, 
will  carry  stokers  and  engineers?  And,  if  so, 
will  they  be  dressed  in  pink  silk  panties? 


We  have  heard  a  lot  about  the  good  things 
done  by  HoUsrwood's  Motion  Picture  Relief 
Fund.  Undoubtedly,  by  this  time  they  have 
done  something  about  Mary  Carr,  beloved 
thespian,  who,  according  to  international 
news  reports,  was  being  sued  on  the  Coast 
for  back  rent. 

Mary  Carr  will  never  be  forgotten  for  her 
appearance  in  William  Fox's  "  Over  the 
Hill." 


of  the  HOUR 


Aw 


— as  the  cockiest,  stubbornest,  funniest,  laziest, 
most  reckless,  most  brazen,  most  lovable  soldier 
on  the  Western  Front .... 


IVATE 


LEE  TRACY'S  BRILLIANT  STARRING  VEHICLE 


With  GLORIA  STUART,  Donald  Cook,  Emma  Dunn, 
Shirley  Grey,  Frank  McHugh,  Russell  Gleason,  Waiter 
Catlett.  Story  by  Richard  Schayer.  Adapted  by 
Samuel  Spewack,  Bella  Cohen,  George  Jessel.  Pro- 
duced by  Carl  Laemmie,  Jr.  Directed  by  Russell  Mack. 
Presented  by  Carl  Laemmie. 


30 


MOTION    PICTURE  HERALD 


February    II,  1933 


§HOWMEN*S  REVIEWS 


This  department  deals  with  new  product 

from  the  point  of  view  of  the  exhibitor  ilii,''iP, 
who  is  to  purvey  it  to  his  own  public 


Topaze 

(RKO  Radio) 
Comedy 

A  delightful  comedy,  finely  acted,  artistically 
directed,  complete  in  the  necessary  production 
details  to  insure  story  coherence  and  audience 
understanding,  "Topaze"  features  John  Barry- 
more  in  his  most  pleasing  comedy  role  in 
many  moons.  It's  one  of  those  shows  so  ex- 
pertly handled  in  every  angle  that  it  gripped 
the  preview  audience.  Alive  with  a  different 
brand  of  human  interest  comedy,  it  tends  to  the 
dramatic  occasionally,  and  continually  stimu- 
lates curiosity,  but  its  tempo  and  construction 
are  such  that  the  story  never  becomes  other 
than  it  is  intended  to  be — a  comedy.  In  short, 
while  the  Barrymore  personality  and  artistry 
predominate,  it's  entertainment  that  will  per- 
mit plenty  of  enthusiastic  boasting. 

The  locale  is  Paris.  The  time  is  the  present. 
Barrymore,  cast  in  the  role  of  teacher  in  a 
boys'  school,  is  given  to  the  philosophy  that 
the  old  copy  book  platitude  provides  the  best 
policy  for  his  juvenile  charges.  "Honesty  is 
the  best  policy"  is  his  chief  fetish,  but  he  is 
bedevilled  by  his  class,  of  which  the  impish 
Charlemagne  is  the  most  brazen  rascal.  Losing 
his  position,  when  he  marks  Charlemagne  as 
he  should  be  marked  with  a  raft  of  zeros — an 
interlude  which  allows  the  Baroness  to  indulge 
in  more  of  her  Shakespearean  dramatics,  To- 
paze gets  a  lucky  break  when  summoned  to 
the  apartment  of  Coco  (the  mistress  of  the 
Baron),  he  meets  the  high  pressure  health 
water  promoter,  the  Baron,  who  is  trying  to 
foist  a  phony  temperance-health  drink  on  the 
nation. 

Returning  the  following  morning,  he  is  again 
a  credulous  victim  of  the  Baron's  rapid-fire  talk, 
but  following  his  ceremonious  presentation  with 
the  badge  of  the  "Double  Palms"  the  fuzzy 
caterpillar  emerges  from  the  cocoon  a  gaudy 
moth,  with  a  headful  of  ultra  modern  business 
ideas  for  his  own  personal  advancement. 

The  kind  of  fun  that  causes  people  to 
laugh  at  the  misfortunes  of  others  is  the  high- 
light of  "Topaze."  The  realism  is  made  potent 
by  Barrymore's  skillful  handling  of  his  role 
that  caused  the  audience  to  interrupt  the  picture 
several  _  times  with  hearty  applause.  In  this 
connection,  while  there  is  plenty  of  showman- 
ship advertising  suggested  by  the  theme  of  the 
show,  its  action  and  dialogue,  it  would  seem 
that  a  healthy  shouting  of  the  Barrymore 
name  based  on  the  idea  that  it's  a  long  time 
since  he  has  been  seen  in  such  a  charming 
part  should  be  the  main  exploitation  angle. 
This  in  view  of  the  "What  The  Picture  Did 
For  Me"  reports  which  indicate  that  the  name 
has  not  been  such  a  powerful  draw  in  some 
places  recently.  In  "Topaze,"  Barrymore  is  the 
character  that  his  "fans"  like. 

"Topaze"  has  the  elements  that  will  intrigue 
both  the  youths  and  the  grown-ups. — McCar- 
thy, Hollywood. 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  Harry  D'Arrast.  Based  on  a  stage  play  by  Marcel 
Pagnol.  Screen  play  by  Ben  Hecht  and  Charles  Le- 
derer.  Photographed  by  Lucien  Andriot.  Release 
date,  Feb.  17,  1933.  Running  time,  78  minutes. 
CAST 


Doctor  Topaze  John  Barrymore 

Coco.  My  ma  Ley 

Henri..     Albert  Conti 

Baron  Latour-Latour  Reginald  Mason 

Baroness  Latour-Latour  Jobyna  Howland 

Charlemagne  Latour-Latour  Jackie  Searl 

Doctor  Stegg  Frank  Reicher 

Doctor  Bomb  Luis  Albemi 

Butler  Lowden  Adams 


THE  concept  of  this  department 
is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
Is  to  be  done  with  It  when  and  as 
It  Is  played.  The  exhibitor,  In  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
In  the  product,  Its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  Its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


The  Great  Jasper 

(RKO  Radio) 
Domestic  Drama 

This  domestic  drama,  whose  story  covers  a 
period  of  20-odd  years,  held  the  attention  of 
the  preview  audience.  Once  the  crowd  caught 
the  drift  of  its  theme,  which  presents  Jasper 
Horn  in  the  paradoxical  role  of  a  handsome, 
philandering  libertine,  who  while  enjoying  his 
wild-oats  life  to  the  fullest  also  was  thoroughly 
friendly  to  his  wife  and  little  son,  the  patrons 
followed  his  gad-about  career  from  horse-car 
drivers  to  world  famous  fortune  teller,  who 
read  for  "ladies  only"  with  interest. 

Human  interest,  which  generates  a  rather 
broad  comedy  twist,  is  the  keynote.  The  audi- 
ence is  let  in  on  the  fact  that  Jasper  likes  the 
gay  things  in  life.  Also  it  knows  that  his  wife, 
Jenny,  is  wise  to  as  well  as  disgusted  with  his 
carryings  on  and  fearful  of  what  they  will  lead 
to.  It's  evident  from  the  moment  he  first  meets 
Norma,  wife  of  his  aged  boss,  that  she  is 
going  to  be  another  lady  added  to  his  string. 

Then  the  story  veers.  Unable  to  effect  an 
understanding  with  his  wife  after  an  indis- 
cretion which  informs  the  audience  that  Jasper 
is  the  father  of  Norma's  eleven  year  old  son, 
he  takes  his  own  boy  to  Atlantic  City.  There 
he  clicks  with  Madam  Talma,  a  fortune- 
teller, who,  when  she  dies,  leaves  her  business 
to  him.  His  wife  joins  him,  but  when  she  learns 
what  kind  of  career  he  is  following,  she  quits 
for  good  and  takes  Andrew  with  her.  They  both 
prosper,  Jennie  running  a  restaurant  and  Jasper, 
as  Jasper  the  Great,  peer  of  all  forttme  tellers. 

The  children  grow  up.  Andrew  is  in  love 
with  Sylvia.  Roger  returns  to  America  as  a 
great  orchestra  leader  and  after  a  gay  evening 
which  sees  Jasper  and  Norma  together  again, 
Roger  takes  Sylvia  to  the  old  country  home, 
where  he  tries  to  put  on  the  same  kind  of  an 
act  that  characterized  all  his  father's  relations 
with  women.  Jasper  vainly  tries  to  tell  the  boy 
not  to  follow  in  his  footsteps,  but  then  suffers 
a  stroke.  The  climax  is  a  reunion  of  Jasper, 
Jenny  and  Andrew,  with  the  father  issuing  a 
warning  to  the  boy  and  consoling  him  on  his 
loss  of  Sylvia  by  proclaiming  that  "it's  all  for 
the  best."  Then  his  death. 

The  story  is  glamorous  and  quite  exciting. 
Without  being  too  evident,  there  is  a  vein  of 


suspense  that  can  be  counted  upon  to  maintain 
continued  interest.  Dix,  heretofore  identified 
with  he-man  roles,  is  cast  as  a  virile  ladies' 
man,  a  feature  which  will  permit  some  unusual 
advertising  copy.  Also  it  presents  a  new  player, 
Wera  Engels,  which  may  answer  partly  the 
demand  for  new  faces.  While  the  story  is 
somewhat  episodic,  the  manner  in  which  its 
main  theme  is  built  around  Horn  and  his  family 
gives  it  a  coherence  that  will  be  readily  under- 
stood. Likewise,  this  treatment  gives  it  an  ap- 
peal that  should  interest  both  men  and  women. 

The  fortune  telling  angle  permits  of  some 
catchy  exploitation,  and  this  should  be  combined 
with  the  name  of  Dix.  The  picture  should  be 
good  for  strong  matinee  business  by  making 
heavy  appeal  to  the  feminine  element.  The 
sexy  theme,  however,  lifts  it  out  of  the  class 
of  children's  entertainment. — McCarthy,  Hol- 
lywood. 

Produced  and  distributed  by  RKO  Radio,  under  the 
supervision  of  Kenneth  Macgowan.  Directed  by  J. 
Walter  Ruben.  Story  by  Fulton  Oursler.  Screen  play 
by  Robert  Tasker  and  H.  W.  Hanemann.  Photo- 
graphed by  Leo  Tover.  Release  date,  March  3,  1933. 
Running  time,  76  minutes. 

CAST 

Jasper  Horn  Richard  Dix 

Jenny  Horn  Florence  Eldridge 

Norma  McGowd  Wera  Engels 

Mr.  McGowd  Walter  Walker 

Madam  Talma  Edna  May  Oliver 

Andrevif  Horn  (Boy)  David  Durand 

Andrew  Horn  (Man)  James  Bush 

Roger  McGowd  (Boy)  Bruce  Line 

Roger  McGowd  (Man)  Bruce  Cabot 

Sylvia  (Child)  Dorothy  Gray 

Sylvia  (Woman)  Betty  Furness 

Kelly  Robert  Emmett  O'Connor 

Herman  Baumgartner  Herman  Bing 

Chippy  John  Larkin 


What,  No  Beer? 

(MGM) 
Comedy 

As  a  ribald  comedy,  dealing  with  such  a 
timely  subject  as  the  return  of  beer,  the  pic- 
ture somehow  fails  to  capture  all  the  hilarious 
sparkle  that  its  title  and  the  subject  of  its 
theme  ordinarily  would  suggest.  True,  it  is 
funny  enough  and  foolish  enough,  as  one 
would  gather  from  a  combination  of  Keaton 
and  Durante  in  the  leading  roles,  and  it  is 
plenty  lively,  confined  to  the  antics  of  this  pair 
and  their  immediate  associates  as  brewers  who 
enthusiastically  take  the  results  of  the  recent 
elections  as  mandates  for  breweries  to  supply  a 
thirsty  nation  with  foaming  schooners.  The 
climax,  however,  assumes  an  anticipated  reali- 
zation air  that  may  not  make  such  a  hit  with 
patrons  in  the  smaller  towns  and  more  rural 
sections.  It  shows  Butts  and  Potts  as  the  pro- 
prietors of  a  gorgeous  legitimately  operated 
beer  garden,  where  everybody  is  happy  and 
glad  that  the  eighteenth  Amendment  and  Vol- 
stead Act  are  no  more. 

Here's  how  the  story  goes.  On  Potts'  urging, 
Elmer  buys  an  old  brewery.  They  make  beer 
with  homebrew  recipes,  with  hilarious  and 
laugh  provoking  results.  They're  arrested,  but 
when  the  evidence  against  them  turns  out  to 
be  anything  but  beer,  they  are  released;  after 
which  the  duo  gets  mixed  up  in  the  affairs  of 
a  couple  of  beer  gangs,  which  serves  as  an 
opportunity  for  Elmer  to  fall  in  love  with  Hor- 
tense,  the  moll  of  the  head  racketeer  (Lorado). 

Naturally  a  picture  of  this  type  calls  for  a 
circus  style  of  campaign  that  accentuates  fun 
and  frivolity.  Caricature  advertising  combining 
art  of  the  leading  players  and  the  title,  plus 


February    II,  1933 


MOTION    PICTURE  HERALD 


31 


catch  lines  of  strong  local  significance,  are 
necessary.  Erecting  replica  bars  in  lobbies  and 
foyers  and  piling  beer  kegs  on  the  sidewalk 
will  be  okay  in  spots  where  the  anti-prohibition 
sentiment  is  strong  or  in  places  where  you  can 
convince  your  patrons  that  it's  all  in  fun.  This 
also  with  the  kindred  gags  of  loading  trucks 
with  kegs,  properly  bannering  them  and  send 
them  around  the  streets,  the  serving  of  free 
near-beer  and  so  on.  In  the  pro-dry  areas, 
capitalize  on  the  comedy  angle  and  the  strength 
of  the  cast  names.  Forestall  any  objections  by 
driving  home  the  idea  that  the  whole  thing  is 
just  a  hokum  farce. 

Handled  properly,  the  picture  should  find 
its  greatest  popularity  in  the  larger  cities  and 
in  other  communities  where  the  populace  is 
liberal  minded. — McCarthy,  Hollywood. 

Produced  and  distributed  by  MGM.  Directed  by 
Edward  Sedgwick.  Original  story  by  Robert  E.  Hop- 
kins. Screen  play  by  Carey  Wilson.  Added  dialogue 
by  Jack  Cluett.  Photographed  by  Harold  'Wenstrom. 
Release  date,  Peb.  11,  1933.  Running  time,  78  minutes. 
CAST 

Elmer  J.  Butts  Buster  Keatou 

Jimmy  Potts  Jimmy  Durante 

Sehultz  Rosco  Ates 

Hortense  Phyllis  Barry 

Butch  Lorado  John  Miljan 

Tony  Henry  Armetta 

Spike  Moran  Edward  Brophy 

Dr.  Smith  Sidney  Bracey 

Al  James  Donlan 

Mulligan  Charles  Dunbar 

Stool  Pigeon  Al  Jackson 

Man  Braucht  Kein  Geld 

His  Majesty,  King  Ballyhoo 

(Capital) 
Comedy-Drama 

An  occasionally  amusing  satire  on  the  un- 
limited possibilities  of  selling  the  public  on  an 
idea,  this  all-German  film  must  necessarily  rely 
for  its  selling  value  on  those  communities 
where  the  exhibitor  is  in  a  position  to  draw 
upon  a  German-speaking  patronage.  The  situa- 
tions in  themselves  are  hardly  sufficiently 
amusing,  much  of  the  humor  being  dependent 
upon  the  dialogue  and  its  rendition. 

Furthermore,  the  film  makes  no  use  of 
superimposed  English  translation  of  dialogue, 
to  aid  the  person  lacking  a  knowledge  of  the 
language  in  appreciation  of  the  story.  For  these 
reasons,  then,  the  picture  becomes  limited  in 
appeal. 

A  family  is  penniless  due  to  the  failure  of 
certain  oil  wells,  and  as  a  consequence  also 
the  local  bank  has  failed  and  unemployment 
has  struck  the  community  severely.  The  family 
thinks  of  an  uncle  in  America,  supposed  to  be 
a  millionaire,  and  he  is  invited  to  visit  his 
German  relatives.  The  young  bank  clerk  spends 
his  last  money  on  what  is  to  be  a  roy,al  wel- 
come for  the  uncle,  but  it  is  discovered  on  his 
arrival  that  he  has  only  a  $10  gold  piece  as 
his  fortune.  The  bank  clerk  conceives  of  a 
brilliant  idea,  to  have  the  uncle  pose  as  a 
millionaire.  It  works  and  the  uncle,  under  the 
tutelage  of  the  smart  young  clerk,  is  put  up  at 
the  town's  best  hotel,  accorded  unlimited  credit. 
The  community  hits  a  boon  stride,  the  wells 
work  again  and  the  town  grows  astonishingly 
into  a  thriving  city. 

Suddenly  the  ruse  is  discovered,  the  uncle's 
conspicuous  lack  of  millions  is  unearthed,  and 
there  is  talk  of  jail  proceedings  by  the  mayor. 
But  the  clerk  again  saves  the  day,  pointing  out 
that  the  results  attained  through  the  hoax  make 
it  absurd  to  indicate  generally  that  the  uncle 
was  not  a  millionaire. 

Best  performances  are  from  Hans  Moser  as 
the  uncle,  Heinz  Ruehmann  as  the  clerk. 
Hedy  Kiesler,  as  the  daughter,  is  not  _  only 
capable,  but  extremely  attractive.  This  is  an 
amusing,  well-handled  film  for  those  who  can 
understand  the  language. — Aaron  son.  New 
York. 

An  Allianz  Tone  Film  production.     Distributed  by 
Capital.    Directed  by  Carl  Boese.    Adapted  from  the 
play  by  Karl  Noti  and  Hans  Wilhelm.   Release  date, 
November  15,  1932.    Running  time,  86  minutes. 
CAST 

Hoffmann   Hans  Moser 

Schmidt   Heinz  Ruehmann 

Brandt   Hans  Junkermann 

Mrs.   Brandt   Ida  Wuest 

Kathe   Hedy  Kiesler 

President    of    Bank  Kurt  Gerron 

Burgomaster   Paul  Henckels 


They  Just  Had 
To  Get  Married 

(Universal) 
Comedy 

In  this  typical  Pitts-Summerville  comedy 
audiences  will  find  most  of  its  entertainment 
confined  to  the  first  hajf  of  the  picture.  To  that 
point  it's  the  hilarious  delineation  of  the  ro- 
mance between  a  parlor  maid  and  a  butler, 
whose  wealthy  employer  dies  and  leaves  them 
his  entire  estate,  much  to  the  chagrin  and  dis- 
appointment of  the  assembled  relatives. 

The  preview  audience  with  high  glee  greeted 
the  situation  in  the  second  reel  as  the  newly 
wed  couple  prepare  to  retire  on  their  nuptial 
night,  with  their  pantomimed  embarrassment  as 
each  tries  to  get  the  other  to  start  undressing 
first. 

Then  the  picture  takes  on  a  society  tinge 
into  which  is  injected  a  jealous  husband  angle 
as  Lola  Montrose  seeks  to  vamp  Sam,  while 
her  husband  confides  in  the  ex-butler  what  he 
will  do  if  he  can  only  find  the  man  who  is 
breaking  up  his  home. 

After  removing  Lola's  stockings,  which  scene 
is  witnessed  by  Molly  in  shadowgraph,  Sam 
is  put  on  the  spot  later  when,  during  a  speech, 
he  takes  the  hosiery  out  of  his  pocket  to  wipe 
his  worried  brow.  Unable  to  make  up  with 
Molly,  he  leaves  home  and  is  missing  for 
months  until  Lola  finds  him  working  as  a  waiter 
in  a  cafe.  Then  comes  the  explanation  and  the 
reconciliation. 

While  there  axe  some  clever  comedy  scenes 
interspersed  throughout  the  second  half  of  the 
picture,  the  audience  took  especially  to  the  sec- 
ond reel. 

Probably  the  best  way  to  create  interest  is 
through  liberal  display  of  the  two  lead  names, 
backed  up  by  the  outstanding  personalities  that 
appear  in  the  cast — Roland  Young,  Veree 
Teesdale,  Robert  Greig  (the  fat  butler),  Fifi 
Dorsay,  C.  Aubrey  Smith  and  David  Landau. 

One  novel  twist  is  explained  in  a  subtitle  per- 
mitting the  characters  to  speak  their  real 
thoughts  after  they  have  voiced  their  formal 
dialogue.  This  gag  clicked  well. 

While  the  title  is  rather  lengthy,  it_  can  be 
used  cleverly  in  many  ways  in  conjunction  with 
the  established  reputations  of  Zasu  Pitts  and 
Slim  Summerville. 

Hardly  of  the  strength  to  make  much  of  an 
impression  in  the  larger  first -run  houses,  it 
will  be  necessary  for  operators  of  neighborhood 
and  smaller  town  theatres  to  concoct  original 
but  not  too  expensive  campaigns  to  make  "They 
Just  Had  to  Get  Married"  get  over  average 
program  picture  figures. — McCarthy,  Holly- 
wood. 

Produced  and  distributed  by  Universal.  Directed  by 
Edward  Ludwig.  Screen  play  by  H.  M.  Walker  and 
Gladys  Lehman.  Added  dialogue  by  Clarence  Marks. 
Photographed  by  Edward  Snyder.  Release  date,  Jan. 
5,  1933.    Running  time,  75  minutes. 

CAST 

Sam  Sutton   Slim  Summerville 

Molly   Zasu  Pitts 

Hume   Roland  Young 

Radcliffe   Robert  Greig 

Lola  Montrose   Veree  Teesdale 

Marie   Fifi  Dorsay 

Hampton   C.  Aubrey  Smith 

Montrose   David  Landau 

Lizzie   Elizabeth  Patterson 

Fairchild   Willis  Clark 

Mrs.  Fairchild   Vivian  Oakland 

Rosalie   Cora  Sue  Collins 

Wilmot   David  Tillotson 

Tony   Henry  Armetta 


The  Big  Stampede 

(Warner) 
Outdoor  Melodrama 

New  Mexico  and  cattle  rustling,  there's  the 
combination  of  setting  and  theme  for  a  vigor- 
ous production  into  which  John  Wayne's  drawl 
and  deliberate  style  of  movement  are  fitted  to 
effect  a  likable  picture,  made-to-order  for  the- 
atres that  draw  upon  folk  from  and  near  the 
so-called  open  spaces.  It  is  primarily  mascu- 
line, but  there  is  something  of  romance  for  the 
women  in  Mae  Madison's  part  as  the  daughter 


of  the  settler,  and  as  for  the  children — they 
yelled  their  unqualified  endorsement  at  the  Sat- 
urday afternoon  showing.  The  impression  that 
lasted  longest  was  the  bawling  of  the  cattle 
during  the  stampede — an  evidence  of  how  real- 
istically that  phase  was  recorded. 

There  is  more  than  this  realism.  Luis  Al- 
berni  supplies  a  richness  of  comedy  in  his  role 
as  Sonora  Joe,  the  more  or  less  small-time  and 
romantic  rustler  whom  John  Wayne  drafts  as 
a  deputy  to  snare  the  larger  fry,  Sam  Crew, 
whom  Noah  Beery  portrays  with  sufficient  bold- 
ness. Indeed,  throughout  the  new  director, 
Tenny  Wright,  had  injected  a  strain  of  comedy 
that  saves  the  villainy  of  the  melodrama  from 
boiling  over  into  unintended  burlesque. 

Of  the  leading  names,  Wayne's  should  carry 
some  weight  in  the  billing,  in  recollection  of 
"The  Big  Trail,"  "Arizona,"  "Ride  Him,  Cow- 
boy," and  others.  So,  too,  with  Beery.  And 
you  may  promise  your  patrons  something  new, 
and  pleasing,  in  the  Alberni  role. 

In  assuring  the  community  that  the  produc- 
tion is  chockful  of  a,ction  you  will  not  be  over- 
stating your  case,  for  there's  a  generous  quan- 
tity of  it  right  down  to  the  capture  of  Arizona 
(Paul  Hurst),  bad  man  for  Beery.  Likewise 
the  picture  is  good  fare  for  the  youngsters. — 
RovELSTAD,  New  York. 

4  Star  Leon  Schlesinger  production  distributed  by 
Warner- First  National.  Directed  by  Tenny  Wright. 
Story  by  Marion  Jackson.  Screen  play  and  dialogue 
by  Kurt  Templer.  Photographed  by  Ted  McCord. 
Edited  by_  Frank  Ware.  Release  date,  Oct.  8,  1932. 
Running  time,  54  minutes. 

CAST 

John  Steele    John  Wayne 

Sam  Crew    Noah  Beery 

Ginger  Malloy    Mae  Madison 

Sonora  Joe    Luis  Alberni 

Gov.  Lew  Wallace    Berton  Churchill 

Arizona   Paul  Hurst 

Pat  Malloy    Sherwood  Bailey 


Your  Technocracy  and  Mine 

(Ward  Productions) 
Better  Comedy 

First  of  a  new  series  of  six  short  subjects, 
planned  by  a  company  headed  by  Edward  F. 
Stevenson,  729  Seventh  Avenue,  New  York. 
The  story  is  a  clever  and  timely  burlesque  of 
technocracy  and  presents  Bob  Benchley,  who 
commits  himself  commendably  in  adding  a  few 
more  words  to  the  general  confusion.  The 
dialogue  is  good.  A  sub-caption  introduces 
"Bob"  as  "an  expert"  on  technocracy  "who 
isn't  quite  sure  what  it's  all  about  himself." 
Various  meaningless  charts  arid  cleverly  in- 
serted stock  shots  of  unrelated  subjects  add  con- 
siderably to  the  merriment,  which  an  unsus- 
pecting audience  at  a  trial  theatre  screening  ap- 
peared to  enjoy.  Benchley  probably  will  star 
in  the  others  of  the  series.  It's  quite  different. 
Running  time,  914  minutes. 


I  Know  Everybody 

(Universal) 
Fair 

The  tabloidly  popular  Walter  Winchell,  col- 
umnist, makes  a  motion  picture  appearance, 
the  chief  distinction  of  which  is  the  fact  that 
he  is  Walter  Winchell.  Along  the  line  that 
he  "knows  everybody  and  everybody's  racket," 
Winchell  introduces  to  a  young  girl  of  chance 
acquaintance  Paul  Whiteman,  Ruth  Etting, 
Arthur  Tracy,  Nick  Kenny,  Irene  Taylor  and 
several  others.  The  fact  that  the  girl  is  a 
notorious  crook  turns  the  laugh  on  Winchell 
and  his  "I  know  everybody"  boast.  Tha,t  stock 
phrase  of  the  subject  is  repeated  a  tiresome 
number  of  times. — Running  time,  21  minutes. 


Iceland — Land  of  the  Vikings 

(MGM) 

Interesting 

Interesting  among  travel  subjects  is  this 
glimpse  into  the  private  life  of  a  remote  comer 
of  the  globe,  Iceland.  A  Fitzpatrick  Travel- 
talk  number,  the  short  reveals  in  interesting 
fashion  the  architecture,  dress  and  occupation 
of  the  inhabitants  of  this  land  of  rocky,  wintry 
bleakness.  A  good  filler  on  any  bill. — Running 
time,  ten  minutes. 


arri 


The  gamest  gambler  who  ever  played 
for  love!  A  "big  shot"  with  a  big 
bankroll...  a  sure-thing  sport  with  a 
spotty  life.  But  he  lifted  a  l<id  from 
the  gutter/  and  tried  to  bring  him 
up  by  the  golden  rule  .  .  .  until  the 
shock  came  and  he  understood  that 
the  kid/  too,  was  becoming  a  sure- 
thing  gambler,  a  fixer  .  .  .  then  he 
played  his  biggest  stakes. ..his  own 
broken  heart  against  the  honor  and 
lasting  love  of  that  vagabond  youth. 


"'Racetrack'  is  another  screen  triumph  for  Leo  Carrillo... 
Carrillo'has  been  given  a  good  human-interest  story,  filled 
with  clever  comedy  and  smart  dialogue,  plus  a  well-balanced 
company  of  able  troupers."-THE  HOLLYWOOD  SCREEN  WORLD 


II 


-Office  Thoroughbred 


"Excellent!  In  some  of  the  situations  the  human  interest  is  so  powerful  that  it  is 
hard  for  tender-hearted  spectators  to  suppress  their  emotions . . .  Comedy  relief  is 
plentiful ... 

''James  Cruze  directed  it  from  a  story  by  J.  Walter  Rubin;  it  is  the  best  picture 
he  has  produced  for  several  years.  Leo  Carrillo  does  masterly  worlc.  Junior  Coghlan 
is  very  sympathetic.  Lee  Moran,  as  Carrillo's  pal, contributes  considerable  comedy. 
Excellent  for  children  and  for  Sunday  showinss."        —HARRISON'S  REPORTS 

Racetrack'  is  chock  Full  of  the  good  old  hokum  that  audiences  everywhere  cry  (or — and 
at.  And  what's  more,  it  IS  good  —  ail  of  it.  This  is  not  a  'racing  picture',  nor  does  it  race 
along,  but  is  a  Fine,  human  interest  story  oF  a  man  and  a  boy,  with  the  turF  more  oF  a  back- 
ground than  an  intrinsic  part  oF  it — and  there  are  plenty  oF  heart-throbs,  laughs  and  tears  to 
make  it  appealing  to  all  classes.  The  star  oF  'Hellbound'  and  James  Cruze  combine  to  turn 
out  what  should  be  a  box-oFfice  winner."  —THE  HOLLYWOOD  REPORTER 


"Not  a  racing  picture,  but  rather  the  human  interest  story 
of  a  man  and  a  boy,  with  the  turf  for  a  background.  Good 
old  hokum,  full  of  heart-throbs,  laughs  and  tears." 

-SCREEN  PLAY  MAGAZINE 


JAMES  CRUZE 

PiODUCTIION 


JUNIOR  COGHLAN 
KAY  HAMMOND 


am 


LEE  MORAN 

Produced  by  Samuel  ZierUr 
Directed  by  James  Cruze 


34 


MOTION    PICTURE  HERALD 


February     II,  1933 


TOM  SPRY-VETERAN 

Started  Distribution  with  Mayer 
19  Years  Ago;  No  Film  Man  in 
New  England  Is  Better  Known 


Twenty-eight  years  ago  Thomas  B.  Spry 
traveled  to  Boston  to  marry.  That  was  the 
beginning  of  his  becoming  a  New  Eng- 
lander.  The  reason  why  he  is  still  in  New 
England  is  that  he  has  turned  down  any 
business  propositions  which  would,  or 
might,  take  him  away  from  the  northeast 
comer  of  Uncle  Sam's  domains. 

Nineteen  years  ago  he  became  identified 
with  the  motion  picture  industry  in  New 
England.  He  has  been  a  fixture,  and  a 
leader,  in  Boston's  film  district  ever  since. 
He  has  been  feted  at  many  gatherings  of 
film  celebrities  from  all  parts  of  the  world. 
No  man  is  better  known  in  New  England 
film  circles  and  no  man  is  a  bigger  booster 
for  New  England,  its  people  and  its  theatres, 
than  Tom  Spry. 

Before  the  days  of  motion  pictures,  Mr. 
Spry  was  on  the  road  with  Murray  &  Mack, 
Klaw  &  Erlanger,  and  as  manager  for  many 
of  the  leading  vaudeville  teams  of  the  time. 
He  never  played  before  the  footlights  but 
he  told  the  world  in  advance  the  best  acts 
that  were  coming  to  town.  For  a  quarter 
of  a  century  his  home  was  where  he  hung 
his  hat  at  night. 

When  Mr.  Spry  decided  to  settle  down 
and  have  a  place  of  abode  of  his  own  he 
became  associated  with  Louis  B.  Mayer  and 
they  opened  a  distributing  agency  for  mo- 
tion pictures  in  Boston,  first  under  the 
name  of  Louis  B.  Mayer  and  later  as  the 
American  Feature  Film  Company.  The  film 
district  has  grown  around  that  original  ex- 
change. 

Messrs.  Mayer  and  Spry  had  a  small  office 
in  those  early  days.  Mr.  Mayer  had  charge 
of  the  office  and  of  the  purchase  of  pictures. 
Mr.  Spry  was  the  salesman  and  disposed  of 
the  product  to  the  then  few  motion  picture 
theatres  in  all  sections  of  New  England. 

The  principles  which  Mayer  and  Spry 
laid  down  for  the  handling  and  distribution 
of  films  are  still  followed  in  New  England. 
They  have  grown  far  beyond  the  fondest 
dreams  of  these  two  men;  they  have  ex- 
panded until  a  small  army  is  now  engaged 
in  the  business  of  distribution,  but  the  same 
system  used  at  that  time  is  in  use  today. 

As  the  business  grew  Mr.  Spry  became 
the  New  England  manager  of  the  exchange 
and  Mr.  Mayer's  righthand  man,  and  the 
association  continued  until  Mr.  Mayer  en- 
tered the  producing  field  and  left  Boston  in 
charge  of  Mr.  Spry. 

For  some  years  they  held  the  Metro  fran- 
chise for  New  England.  Then  Nathan  Gor- 
don, owner  of  the  first  New  England  circuit 
of  theatres,  17  or  18  in  number,  with  Bos- 
ton as  the  nucleus,  became  associated  with 
Mr.  Mayer  under  the  name  of  Gordon  & 
Mayer  Film  Company.  Later  came  the  early 
mergers  and  First  National  was  formed, 
and  Gordon  &  Mayer  merged  with  it.  Mr. 
Gordon  was  one  of  the  original  twenty-six 
franchise  holders  in  First  National  and  had 
the  entire  New  England  territory. 

Mr.  Spry  became  the  active  manager  for 
First  National  at  that  time  and  he  since  has 
followed  the  fortunes  of  that  company.  First 
National  was  the  first  of  the  big  distribu- 
tors to  build  its  own  exchange  in  Boston, 
at  Church  and  Piedmont.    It  is  the  geo- 


graphical center  of  the  Film  District.  Here 
Mr.  Spry  held  sway  until  Warner  Brothers 
— First  National  and  Vitaphone  amalga- 
mated, when  larger  quarters  were  required 
and  the  present  exchange  was  built  at  131 
Arlington  street. 

Thomas  B.  Spry  is  one  of  the  probably 
very  few  long-time  exchange  managers  who 
never  has  attempted  to  own  or  operate  a 
theatre  of  his  own.  He  never  had  any  de- 
sire to  do  so,  but  he  has  preferred  to  "stick 
to  his  last"  in  the  distribution  phase  of  the 
business.  He  has  turned  down  many  offers 
to  enter  larger  fields  in  New  York  and  in 
other  parts  of  the  country — he  is  a  keen 
student  of  human  nature  and  he  loves  New 
England. 

Now,  as  manager  of  the  New  England 
territory  for  Warner,  Mr.  Spry  has  the  dis- 
tinction of  being  the  oldest  in  point  of 
service  in  the  group  holding  managerial 
positions  in  Boston.  He  has  watched  the 
development  of  the  exhibitor  end  of  the 
business  from  the  independent  to  the  circuit, 
and  is  now  witnessing  the  decentralizing  of 
the  circuit  with  the  independents  again  in 
the  ascendancy. 

Michigan  Owners  Consider 
Establishment  of  New  MPTO 

The  establishment  of  an  organization  of 
motion  picture  theatre  owners  is  being  con- 
sidered in  Michigan,  with  W.  S.  Butter- 
field,  president  of  the  Michigan  circuit  bear- 
ing his  name,  concerned  in  its  formation. 
According  to  Mr.  Butterfield  the  undertak- 
ing is  being  considered  on  the  solicitation  of 
50  independent  Michigan  exhibitors. 

The  organization  will  aim  to  function  in 
harmony  with  all  MPTO  units  and  with  the 
Michigan  Allied  group.  The  intention  of 
the  organization  will  be  to  attempt  to  iron 
out  difficulties  existing  between  independent 
exhibitors  and  the  producers.  Exhibitors  of 
Michigan  are  currently  being  canvassed  for 
membership. 

MPTOA  Board  To  Choose 
Lightman  Successor  March  I 

The  board  of  directors  of  the  Motion 
Picture  Theatre  Owners  of  America  will 
meet  March  1  at  either  Chicago  or  Mil- 
waukee to  select  a  successor  to  M.  A. 
Lightman,  president,  who  will  resign 
shortly. 

Mr.  Lightman,  in  Memphis  last  week, 
prior  to  leaving  for  a  tour  of  his  Arkansas 
theatres,  said  he  would  be  ready  to  step  out 
of  his  post  in  60  days,  which  would  cause 
his  successor  to  become  active  immediately 
following  election.  M.  E.  Comerford,  the- 
atre circuit  executive,  has  been  prominentlv 
mentioned  as  Mr.  Lightman's  successor. 

Reeve  Completes  Department 

Arch  Reeve  has  completed  the  personnel 
of  his  publicity  and  advertising  department 
at  the  Fox  Coast  studio  with  the  appoint- 
ment of  Harry  T.  Brundidge,  formerly  with 
the  St.  Louis  Star.  Paul  A.  Snell  is  Mr. 
Reeve's  assistant  and  Cliff  Lewis  is  editor. 


THOMAS  B.  SPRY 


Independent  Distribution 
Arranged  for  Pathe  Films 

Independent  distribution  of  10  pictures 
of  Pathe  Exchange,  Inc.,  said  to  have  been 
produced  prior  to  1930,  has  been  arranged 
by  independent  exchangemen.  Thomas  W. 
Brady  and  Herbert  L.  Taylor  have  secured 
rights  for  Cleveland,  Buffalo  and  Philadel- 
phia; Arena  Attractions  for  New  Haven 
and  Boston,  and  American  Film  Exchange 
for  New  York  and  Albany. 

The  pictures  are:  "Strange  Cargo," 
"Flving  Fool,"  "The  Sophomore,"  "Sailor's 
Holiday,"  "Racketeer,"  "High  Voltage," 
"Awful  Truth,"  "Big  News,"  "Oh,  Yeah" 
and  "Red  Hot  Rhythm."  It  is  understood 
that  distribution  will  be  handled  by  inde- 
pendents .  on  a  percentage  basis. 

Poli  Negotiating  for 

Fox  New  England  Operation 

S.  Z.  Poli,  former  owner  of  the  Poli  the- 
atres, is  negotiating  with  Halsey,  Stuart  & 
Company  for  a  new  operating  setup  of  the 
Fox  New  England  Theatres.  A.  C.  Blumen- 
thal,  Si  Fabian  and  William  Small  are 
among  14  men  negotiating  with  bankers  and 
Poli  interests. 

While  negotiations  progress,  Harry  Ar- 
thus  continues  as  head  of  the  17  theatres. 
Fox  Theatres  Corporation  defaulted  bond 
interest  of  approximately  $300,000  on  the 
theatres  on  February  1. 

Film  Rents  Must  Be 
Reduced,  Allied  Told 

Drastic  reductions  of  film  rentals  must 
be  made  to  enable  exhibitors  to  readjust 
themselves,  Julius  Charnow,  vice-president 
of  New  Jersey  Allied,  told  members  at  the 
bi-monthly  meeting  this  week  in  New  York. 

"Unless  these  reductions  are  made,  we 
will  not  be  able  to  continue  in  business,"  he 
said. 


S^ory  and  Dialogue 
by  Norman  Krasna 

Directed  by 

Eddie  Cline 


1 


Best  picture  by  Wheeler 
and  Woolsey  since  they  hit 
the  screen.  .  .  .  Fun  is  fast 
and  furious  throughout/' 

•^Hollywood  Reporter 

''Here  is  what  we  have  ail 
prayed  for.  YouVe  going  to 
roar  and  whoop." 

—  Silver  Screen 


Best  Wheeler  and  Woolsey 


to  date." 


—  Variety 

(Coast  Bulletin) 


PICTURES 


36 


MOTION    PICTURE  HERALD 


February     II.  1933 


THEATRE  RECEIPTS 


The  total  of  theatre  receipts  from  120  houses  in  19  major  cities  of  the  country 
for  the  calendar  week  ended  February  4,  1933,  reached  $1,378,823,  which  is  $82,186 
less  than  the  total  of  $1,461,009  from  122  theatres  in  20  cities  recorded  for  the 
week  ended  January  28  and  incorrectly  listed  last  issue  as  $1,471,009. 

(.Copyright,  1933:   Reproduction  of  material  from  this  department  without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Boston 


1.800 

30c-50c 

Keith's   

3,500 

35c-50c 

Keith-Boston  ... 

2,900 

25c -50c 

Loew's  Orpheum 

2,200 

25c-S0c 

Loew's  State  

3,700 

2Sc-50c 

Majestic    1,800 

Metropolitan  ...  4,350 

Paramount    1,800 

Tremont    2.O0O 

Buffalo 

Buffalo    3,500 

Century    3,000 

Great  Lakes  ...  3,000 

Hippodrome  ....  2,100 

Hollywood    300 

Lafayette    3,300 


50c-$l.S0 

3Sc-65c 
30c -50c 
50c-$1.5O 

30c-55c 
25c 

25c-40c 
25c 

250-400 
25c 


Chicago 


4,000 

35c-68c 

2,284 

25c-55c 

3.940 

35c-68c 

2,509 

35c-7Sc 

2,776 

25c-55c 

United  Artists 

1,700 

35c-68c 

Cleveland 


Allen   

3,300 

15c-3Sc 

Mall   

753 

15c-2Sc 

Ohio   

1,500 

50c-$1.50 

RKO  Hippodrome 

3,800 

15c-40c 

RKO  Palace.... 

3,100 

25c-40c 

State   

3,400 

25c-50c 

1,900 

25c-3Sc 

535 

15c-35c 

Warner's  Lake. 

800 

25c-50c 

Denver 

Denham   

Denver   

Huffman's  Rialto 


Orpheum  . , 
Paramount 

Detroit 


1,700 
2,500 
900 

2,600 
2,000 


15c-25c 
25c -50c 
20c-40c 

25c-50c 
2Sc-40c 


2,750 

25c-40c 

2,700 

2Sc-40c 

Fox   

5,100 

2Sc-40c 

1,200 

25c-$1.0O 

4,000 

25c-75c 

United  Artists.. 

2,000 

25c-75c 

Current  Week 


Picture 


Gross 

12,000 


Previous  Week 

Picture  Gross 


"Second  Hand  Wife"  (Fox)  and..  13,500 
"Robbers'  Roost"  (Fox) 

"The  Mummy"  (U.)   19,500 

"Laughter  In  Hell"  (U.)   20,000 

"Whistling  in  the  Dark"  (MGM)..  19,000 

"Whistling  in  the  Dark"  (MGM)..  20,500 


"Tonight  Is  Ours"  (Para.). 


"Employees'  Entrance"  (F.  N.) 
and  "Hot  Pepper"  (Fox) 

"Past  of  Mary  Holmes"  (Radio)..  18,000 

"Air  Hostess"  (Col.)    18,500 

"The  Big  Drive"  (First  Div.)....  19,000 

"The  Big  Drive"  (First  Div.)....  20,000 

"Cavalcade"    (Fox)    12,000 

"Hello,    Everybody"    (Para.)   36,000 

"Employees'  Entrance"   (F.  N.)..  15,000 
and  "Hot  Pepper"  (Fox) 

"Rasputin    and    the    Empress"   10,000 

(MGM)   (5  days) 

"The  Kid  From  Spain"  (U.  A.)..  22,000      "Lawyer  Man"  (W.  B.). 

"Slightly  Married"  (Invincible)  and  6,000 
"Robbers'  Roost"   (Fox)   (6  days) 

"20,000  Years  in  Sing  Sing"  (F.N.)  7,200 

"Maedchen  in  Uniform"    8,300 

(Krimsky  &  Cochran) 

"Goona  Goona"  (First  Div.)   1,300 

(6th  week) 
"Uptown  New  York"  (World  Wide)  7,100 
and  "Isle  of  Paradise"  (Principal) 


35,500 


"Second  Hand  Wife"  (Fox)  and..  13,000 
"Robbers'  Roost"  (Fox) 


14,200 
7,600 


"Evenings  for  Sale"  (Para.)  and. 
"Most  Dangerous  Game"  (Radio) 
"Strange  Interlude"  (MGM..)   12,700 


"Silver  Dollar" 


(F.  N.)   7,900 

(First  Div.)   1,400 


"Goona  Goona" 
(5th  week) 
"Bitter  Tea  of  General  Yen"  (Col.) 


8,500 


"Frisco  Jenny"  (F.  N.)   

"Billion  Dollar  Scandal"  (Para.).. 


(2nd  week) 


(U.) 


3,200 


"The  Death  Kiss"  (World  Wide) 

"The  Kid  From  Spain"  (U.)   

(3rd  week) 


"Daring  Daughters"  (Majestic)  . . 
and  "Self  Defense"  (Monogram) 


"Handle   With  Care"   (Fox)   1,650 

"Rasputin  and  the   Empress"   10,000 

(MGM) 

"Man  Against  Woman"  (Col.)....  7,500 

"The  Big  Drive"  (First  Div.)....  12,750 

"Cynara"    (U.    A)   19,000 

"Second  Hand  Wife"   (Fox)   5,000 

"A  Nous  La  Liberte"    1,800 

(Harold  Auten) 

"20,000  Years  in  Sing  Sing"  (F.N.)  5,600 


"Hell's  House"   (Principal)   and..  3,200 

"Savage  Girl"  (Freuler) 

"Strange  Interlude"   (MGM)   12,500 

"Lawyer  Man"  (W.  B.)   2,750 


"Hot  Pepper"  (Fox)    10,500 

(25c-40c) 

"Evenings  for  Sale"  (Para.)   2,000 

(3  days) 

"The  Big  Drive"  (First  Div.)....  4,000 
(4  days) 


"They  Just  Had  to  Get  Married"  12,500 
(U.) 

"A  Farewell  to  Arms"   (Para.)..  10,200 

"Uptown  New  York"  (World  Wide)  25,500 

"Maedchen   in   Uniform"   6,500 

(Krimsky  &  Cochran) 

"Hello,  Everybody"   (Para.)   21,400 

(25c-50c) 

"Strange  Interlude"  (MGM)    7,500 

(2nd  week)  (25c-S0c) 


30,000 

,  42,000 

9,500 

.  11,500 

15,000 

"Strange  Interlude"  (MGM)  

.  24,500 

(1st  week) 

19,000 

"No  Other  Woman"  (Radio) 

23,000 

6,800 

"Laughter  in  Hell"  (U.)  

.  6,000 

11,000 

"The  Kid  From  Spain"  (U.  A.).. 

.  16,500 

(2nd  week) 

"With  Williamson  Beneath  the  Sea"  3,000 

(Principal)    and    "Beauty  Parlor" 
(Monogram) 

"Faithless"  (MGM)    1,800 


"They  Just  Had  to  Get  Married"  14,000 
(U.) 

"The  Mummy"  (U.)   12,500 

"No  Man  of  Her  Own"  (Para.)....  21,000 

"Island  of  Lost  Souls"  (Para.)....  8,500 

"Men  and  Jobs"  (Amkino)   1,500 

"Parachute  Jumper"  (W.  B.)   3,800 


'Congress  Dances"  (U.  A.)   S,200 

"The  Kid  From  Spain"  (U.  A.)...  14,000 

"Me  And  My  Gal"  (Fox)   1,500 

(3  days) 

"The  Half-Naked  Truth"  (Radio)..  1,300 
(4  days) 

"The  Mummy"  (U.)   11,000 

"Flesh"  (MGM)    2,500 

(3  days) 

"Billion  Dollar  ScandaF'  (Para.)..  l,S0O 
(4  days) 


"No  Other  Woman"  (Radio)   8,200 

"Silver  Dollar"  (F.  N.)   15,400 

"Hot  Pepper"  (Fox)   24,600 


"Frisco  Jenny"  (F.  N.)   16,200 

"Strange  Interlude"  (MGM)   17,100 

(1st  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  JanucU^,  1931 
to  date) 


High  12-5  "Frankenstein"   27,000 

Low  3-25-32  "Explorers  of  the  World".  16,000 

High  4-9-32  "Steady  Company"   26,000 

Low  7-9-32  "By  Whose  Hand?"   16,500 

High  1-24  "Hell's  Angels"   32,500 

Low  8-4-32  "Unashamed"    18,000 

High  6-18-32— 

"Hell  Divers"  "Possessed"  and) 

"Sin  of  Madelon  Claudet"           j  26,000 

Low  7-18  "Man  in  Possession"   19,000 


High  1-31  "No  Limit"   44,500 

Low  7-4  "I  Take  This  Woman"   30,000 


High  3-28  "My  Past"    39,500 

Low  1-13-33  "Cynara"    14,000 

High  2-14  "Cimarron"    25,600 

Low  12-9-32  "Rain"    4,700 

High  8-8  "Politics"    35,100 

Low  1-20-33  "Island  of  Lost  Souls"....  6,400 

High  2-14  "Free  Love"    26,300 

Low  7-16-32  "New  Morals  for  Old"....  4,200 


High  4-11  "Ten  Cents  a  Dance"   24,100 

Low  6-11-32  "The  Secret  Witness"    5,800 


High  1-23-32  "Two  Kinds  of  Women" 

Low  12-22-32  "The  Match  King"  

High  2-7  "Doorway  to  Hell"   

Low  2-3-33  "Billion  Dollar  Scandal".... 

High  3-7   "My  Past"   

Low  12-22-32  "Secrets  of  the  French 

Police"   

High  4-2-32  "Cheaters  at  Play"  

Low  12-15-32  "False  Faces"   

High  12-12  "Frankenstein"   

Low  1-26-33  "Laughter  in  Hell"   

High  3-21  "City  Lights"   

Low  11-18-32  "Magic  Night"   


67,000 
20,000 
38,170 
9,500 
46,750 

13,000 
33,000 
14,000 
44,000 

6,000 
46,562 

8,200 


High  1-30-32  "Hell   Divers"   26,000 

Low  1-27-33   "With  Williamson  Beneath  ) 

the  Sea"  and  "Beauty  Parlor"       J  3,000 


High  5-2  "Laugh  and  Get  Rich". 
Low  1-20-33  "No  Other  Woman". 

High  12-5  "Possessed"   

Low  6-20  "Vice  Squad"   


40,000 
10,000 
30,000 
14,000 


High  10-3  "Five  Star  Final"... 
Low  7-4  "Big  Business  Girl" 


15,000 
2,000 


High  8-8  "Politics"   

Low  11-30-32  "If  I  Had  a  Million". 


25,000 
8,000 


High  1-10  "Hell's  Angels"    22,000 

Low   6-25-32  "Forgotten   Command-  j 
ments"  and  "Reserved  for  Ladies"  )  3,450 


WITH  THIS  ONE  PICTURE, 
ALL  ENTERTAINMENT  STEPS  FORWARD 

10  YEARS  / 


story  By 


play  By 


Music  end  ^^i'^-^oOGtRS 


He  revolutionized  the  industry 
with  "The  Jazz  Singer/'  the  first 
talking  picture  ever  made,  nov/ 

JJOLSON 

Starts  it  all  over  again  with 


jtid 


The  First  Picture  Ever  Done  in 

RHYTHMIC  DIALOGUE 


UNITED  ARTISTSPicture 


Presented  by 
JOSEPH  M.  SCMENCK 


38 


MOTION    PICTURE  HERALD 


February     II,  1933 


ITHEATCE  RECEIPTS  —  CONT'D  1 


Theatres 


Current  Week 


Hollywood 

Chinese    2,500  55c-$1.65 

PantaRes    3,000  25c-40c 

W,  B.  Hollywood  3.010  25c-50c 

Indianapolis 

Apollo    1,100  2Sc-40c 

Circle    2.800  25c-35c 

Indiana    3.300  25c-50c 

Lyric    2,000  25c-50c 

Palace    2.800  25c-40c 

Kansas  City 

Mainstreet    3,049  2Sc-50c 

Midland    4,000  25c 

Newman    2,000  25c- 50c 

Uptown    2,000  25c -40c 

Los  Angeles 

Biltmore    1.600  55c-$1.65 

Loew's   State    ..  2,416  25c-65c 

Paramount    ....  3,596  25c-40c 

RKO    2.700  25c -55c 

W.  B.  Downtown  2,400  25c-50c 

W.  B.  Western.  2.400  25c-45c 

Minneapolis 

Century    1,640  25c-40c 

Lyric    1.238  25c-40c 

RKO  Orpheum  .  2,900  25c-55c 

State    '2,300  25c-55c 

Montreal 

Capitol    2,547  25c-7Sc 

His  Majesty's...  1,600  25c-75c 

Imperial    1.914  15c-50c 

Loew's    3,115  25c-75c 

Palace    2.600  25c-75c 

Princess    2,272  25c-60c 

New  York 

Astor    1.120  55c-$2.20 

Cameo    5^  25c-75c 

Capitol    4,700  35c-$1.65 

Embassy    598  25c 

Gaiety    807  55c-$1.65 

Mayfair    2.300  35c-85c 

Palace    2.500  35c-$1.10 

Paramount    3,700  35c-99c 

Rialto    1,949  35c-85c 

Rivoli    2,103  40c-85c 

RKO  Music  Hall  5,945  35c-$1.65 

RKO  Roxy  ....  3,700  35c-$1.65 

Roxy    6,200  35c-$1.25 

Strand    3,000  35c-$1.10 

Winter  Garden..  1.949  35c-73c 


Picture 


Gross 


"Cavalcade"  (Fox)    18,400 

(3rd  week) 

'•Hvpnotized"  (World  Wide)  and  4,200 
"The  Death  Kiss"  (World  Wide) 

"Lawyer   Man"    (\V.   B.)   9,900 

"The  Mummy"  (U.)    3,500 

"Bitter  Tea  of  General  Yen"    4,000 

(Col.) 

"Hard  to  Handle"  (W.  B.)    8,000 

(25c -40c) 

"No  Other   Woman"    (Radio)   7,000 

(25c-40c) 

"Tlie   Kid   From   Spain"    (U.   A.)  10,000 

"The  Mummy"  (U.)    6,500 

"Whistling  in  the  Dark"  (MGM)..  U,000 
(7  days  and  Sat.  midnite  show) 

"Tonight  Is  Ours"   (Para.)   8,000 

(7  days  and  Sat.  midnite  show) 

"Frisco  Jenny"  (F.N.)   4,000 


"Sign    of    the    Cross"    (Para.)....  11,005 

(2nd  week) 

"Wliistling  in  the  Dark"   (MGM)  9,300 

"She  Done  Him  Wrong"   (Para.)  22,000 

"No  Other   Woman"    (Radio)   4,800 

"Lawyer  Man"   (W.   B.)   11,800 

"20.000  Years  in  Sing  Sing"  (F.  N.)  4,900 

"Hot  Pepper"   (Fox)   4,000 

"Fast  Life"   (MGM)    2,000 

"The    Mummy"    (U.)    13,000 

"Island  of  Lost   Souls"    (Para.)..  7,000 


"Madame  Butterfly"  (Para.)  and  11,000 
"Tlie  Devil  Is  Driving"  (Para.) 

"The    Outsider"    (MGM)   6,500 

"L'Enfant  Martyr"  (French)  and  3,500 
"Avec  L'Assurance"  (French) 

"Lawyer   Man"   (W.    B.)   13,503 

"No  Man  of  Her  Own"  (Para.)..  13,000 

"Leap  Year"  (British)  and   8,000 

"The  Love  Contract"  (British) 

"Rasputin   and    the    Empress"   10,500 

(MGM)   (6th  week) 

"Maedchen    in    Uniform"    6,850 

(Krimskv  &  Cochran)  (2nd  week) 

"Whistling  in  the  Dark"  (MGM)  23,600 

AU   Newsreel    7,403 

"Cavalcade"    (Fox)    13,050 

(4th  week) 

"The  Big  Drive"  (First  Div.)....  11,500 

(2nd  week-6  days) 

"Animal    Kingdom"    (Radio)   16,150 

"Hello,    Everybody"    (Para.)   15,600 

(6  days) 

"Island  of   Lost   Souls"    (Para.)..  12,400 
(3rd  week-8  days) 

"The  Kid  From  Spain"  (U.  A.)..  25,700 

(2nd  week) 

"State   Fair"    (Fox)    91,000 

"No   Other    Woman"    (Radio)....  34,010 

"The  Death  Kiss"   (World  Wide)  28,200 
(25c-35c) 

"Parachute  jumper"    (W.   B.)   14,231 

(6  days)  (25c-85c) 
"Hard  to  Handle"  (W.  B.) 

(1  day) 

"Frisco    Tennv"    (F.    N.)   8,429 


Previous  Week 

Picture  Gross 


"Cavalcade"  (Fox)    17,300 

(.2nd  week) 

"Sport  Parade"  (Radio)   7,100 


"20,000  Years  in  Sing  Sing"  (F.  N.)  11,200 

"Hot  Pepper"  (Fox)   3,500 

"Billion  Dollar  Scandal"  (Para.)..  5,000 

"Tonight  Is  Ours"  (Para.)   14,000 

"The  Face  in  the  Sky"  (Fox)....  8,000 

"Whistling  in  the  Dark"  (MGM)..  6,000 


"They  Just  Had  to  Get  Married" 
(U.) 

"The  Son-Daughter"  (MGM)   14,000 

(7  days  and  Sat.  midnite  show) 

"Lawyer  Man"  (W.B.)   7,800 

(7  days  and  Sat.  midnite  show) 


'Hot  Pepper"  (Fox). 


3.50O 


"Sign    of    the    Cross"    (Para.)....  11,000 
(1st  week) 

"Hot  Pepper"  (Fox)   15,400 

"Tonight  Is  Ours"  (Para.)   16,400 

"The  Mummy"  (U.)   8,600 

"20,000  Years  in  Sing  Sing"  (F.  N.)  12,400 

"Hard  to  Handle"  (W.  B.)   5,800 


"Second  Hand  Wife"  (Fox)   4,000 

"Sherlock  Holmes"  (Fox)...   2,000 

"No  More  Orchids"  (Col.)   12,500 

"Tonight  Is  Ours"  (Para.)   7,500 


"Maid  of  the  Mountains"   12,000 

(British)  and  "Old  Dark  House"  (U.) 

"Marry  Me"  (British)   8,000 

"L'Atlantide"  (French)   3,000 

"Silver  Dollar"  (F.  N.)   14,000 

"I  Am  a  Fugitive  from  a  Chain  13,500 
Gang"  (W.  B.) 

"Bitter  Tea  of  General  Yen"  (Col.)  9,000 
and  "Deception"  (Col.) 

"Rasputin    and    the    Empress"   10,500 

(MGM)   (5th  week) 

"Maedchen  in  Uniform"    9.200 

(Krim.sky  &  Cochran)  (1st  week) 

"Employees  Entrance"  (F.  N.)...  35,000 

All   Newsreel    6,196 

"Cavalcade"    (Fox)    13,000 

(3rd  week) 

"The  Big  Drive"  (First  Div.)....  20,000 

(1st  week) 

"The    Devil    Is    Driving"    (Para.) ..  10,000 

"Tonight    Is    Ours"    (Para.)   43,000 

"Island  of  Lost   Souls"    (Para.)..  14,500 
(2nd  week) 

"The  Kid  From  Spain"  (U.  A.)..  36,350 

(1st  week) 

"The  King's  Vacation"  (W.  B.)..  85,000 

"Hot   Pepper"    (Fox)    43,000 

"Air  Hostess"  (Col.)    9,100 

"20,000  Years  in  Sing  Sing"   13,321 

(F.   N.)    (2nd  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  7-31  "Trader  Horn"    36,000 

Low  10-31  "Yellow  Ticket"    9,000 

High  4-30-32  "Careless  Lady"    22,400 

Low  2-1-33  "Hypno.ized'    and  | 

"Thf-  Death   Kiss"         (  4,200 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honor  of  the  Family"    7,000 


High  6-13  "Daddy  Long  Legs"   10,000 

Low  8-20-32  "Jewel  Robbery"    2,500 

High  2-14  "Cimarron"    13,000 

Low  7-30-32  "Westward  Passage"    3,500 

High   1-17  "Her  Man"    25,000 

Low  9-10-32  "Bring  'Em  Back  Alive"..  5,000 


High  5-2  "Trader  Horn"    22,000 

Low  12-30-32  "Fast  Life"    4,000 


13,000      High  1-9-32  "Peach  o'  Reno"    25,500 

Low  12-29-32  "Little  Orphan  Annie"  ) 

and   "The   Half   Naked   Truth"  j  5,000 

High    1-5-33    "Strange    Interlude"   30,000 

Low   12-8-32  "Man   Against   Woman"..  6,000 

High  2-  27-32  "Shanghai  Express"    25,000 

Low   12-8-32  "Evenings   for   Sale"   5,000 

High  1-10  "Girl  of  the  Golden  West"..  8,000 

Low   5-21-32  "Lena   Rivers"   2,000 


High  10-25  "Susan  Lenox"    39,000 

Low  3-5-32  "The  Silent  Witness"    6,963 

High   10-31    "Beloved   Bachelor"    41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 


High  2-7  "Little  Caesar"   

Low  4-23-32  "Destry  Rides  Again" 


27,000 
6,200 


High  5-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  12-14  "Cimarron"    30,000 

Low  12-24-32  "The  Sport  Parade"   11,000 

High    1-2-32   "Sooky"    10,000 

Low  12-24-32  "Rain"    6,000 


High  1-10  "Just  Imagine"  ... 
Low    12-23   "The  Guardsman" 
"The  Tip-Ofif" 


and 


18,000 

8,000 


High  1-17  "Office  Wife"   

Low  12-23-32  "Cendrillon  de  Paris"  ) 
and  "Le  Fils  de  I'Autre"  ( 
High  4-2-32  "Fireman,  Save  My  Child" 

Low  7-18  "Stepping  Out"   

High  4-2-32  "One  Hour  With  You".... 

Low  12-23-32'  "Life  Begins"   

High  4-1  "City  Lights^'   

Low   12-23-32  "The   Crusader"   and  ) 
"Hearts  of  Humanity"  ) 


High  1-2-32  "Hell  Divers" 
Low  11-14  "The  Champ" 


10,000 

1.800 
16,500 

9,000 
19,500 

8,500 
22,500 

6,000 

24,216 
18,759 


High  1-9-32  "Mata  Hari"    110,466 

Low  2-2-33  "Whistling  in  the  Dark"..  23,600 

High  1-3  Newsreels    9,727 

Low  11-3-32  Newsreels    5,200 


High  12-12  "Frankenstein"    53,800 

Low  4-30-32  "Cohens  and  Kellys  in  Hol- 
lywood   7,600 


High  2-7  "Finn  and  Hattie"    85,900 

Low   2-2-33   "Hello,    Everybody"   15,600 

High  2-27-32  "Shanghai  Express"    64,600 

Low  6-27  "Dracula"  and  ) 

"Hell's   Angels"                      )  4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 

Low  7-29-32  "Igloo"    8,000 


High  1-1-32  "Delicious"    133,000 

Low  1-26-33  "Air  Hostess"    9,100 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 


'The  Vampire  Bat"  (Majestic) 


6,89:      High  9-19  "Five  Star  Final"    59,782 

Low  1-19-33  "Hypnotized"    3,299 


February     II,  1933 


MOTION    PICTURE  HERALD 


39 


CTHEATCE  CECCIPTS  — CCNT'Dl 


Theatres 


Omaha 

Orplieum    3,000  25c-50c 

25c-40c 

Paramount    2,900  25c-50c 

State    1,200  25c 

World    2,500  25c-40c 


Current  Week 


Picture 


Gross 


"No  More  Orchids"   (Col.)    4,250 

(3  davs) 

"The  Mummy"  (U.)    5.000 

(4  days) 

"Cynara"   (U.   A.)    6,750 

"Trailing  the  Killer"  (World  Wide)  800 
(4  days) 

"Vanity    Street"    (Col.)   600 

(3  davs) 

"Island  of  Lost  Souls"  (Para.)  and  7,000 
"Parachute  Jumper"  (W.  B.) 


Previous  Week 


Picture 


Gross 


"Most  Dangerous  Game"   (Radio)  4,500 
(3  days) 

"Bitter  Tea  of  General  Yen"  (Col.)  4,000 
(4  days) 

"Strange  Interlude"  (MGM)   9,500 


"Explorers  of  the  World"  (Raspin)  800 
(4  days) 

"The  Mysterious  Rider"  (Para.)..  600 

(3  days) 

"Hypnotized"  (World  Wide))  and  5,250 
"Uptown  New  York"  (World  Wide) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  2-14  "Cimarron"    25,550 

Low  1-27-33  "Most  Dangerous  Game"  ) 

and  "Bitter  Tea  of  General  Yen"  j  8,500 

High  4-23-32  "Tarzan,  the  Ape  Man"..  13,750 
Low  5-21-32  "Wet  Parade"  and  "It's  ) 

Tough   to    Be   Famous"  j  4,000 

High  3-14  "Trader  Horn"   10,000 

Low    11-18-32    "Faithless    and  ) 

"The   Painted   Lady"  (  1,100 

High  4-11  "Men  Call  It  Love"   16,000 

Low   11-28  "The  Cisco  Kid"   4,500 


Philadelphia 

Aldme    1,300  55c-$1.65 

Arcadia                      600  25c- 50c 

Boyd    2,400  40c-55c 

Earle    2,000  40c-65c 

Fox    3,000  35c-75c 

Karlton    1,000  30c-50c 

Keith's    2.000  15c-35c 

Stanley    3.700  40c-S5c 

Stanton    1,700  30c-55c 

Portland,  Ore. 

Broadway    1,912  25c -40c 

Liberty    1,800  15c-25c 

Oriental    2,040  25c-35c 

Rialto    1,400  15c-25c 

RKO  Orpheuni  .  1,700  25c-55c 

United   Artists        945  25c-35c 

San  Francisco 

Filmarte    1,400  25c-50c 

Golden  Gate   2,800  25c-65c 

Paramount    2,670  25c-75c 

United  Artists..  1.200  25c-50c 

Warfield    2,700  35c-90c 


Seattle 

Blue  Mouse  ....  950  2.Sc-55c 

Fifth   Avenue...  2,750  2.Sc-55c 

Liberty    2,000  10c-25c 

Music  Box   950  25c-55c 

Paramount    3.050  25c-S5c 

Washington 

Columbia    1,232  25c-40c 

Earle    2,323  25c-66c 

Fox    3.434  25c-66c 

Loew's   Palace..  2,363  35c-55c 

Metropolitan   ...  1,600  25c -55c 

Rialto    1.900  25c-55c 

RKO  Keith's....  1,832  25c-55c 


"Rasputin    and    the   Empress"   11,500 

(MGM)  (6  days) 

"Flesh"    (MGM)    3,200 

(6  day?) 

"No  Man  of  Her  Own"  (Para.)..  13,000 
(6  days) 

"No   More    Orchids"    (Col.)   24,000 

(6  days)  (35c-65c) 

"Tlie   Face   in   the   Sky"    (Fox)..  19,500 

(6  days) 

"Man  Against  Woman"  (Col.)....  3,800 
(6  days) 

"Deception"    (Col.)    8,400 

(6  davs) 

"Bitter  Tea  of  General  Yen"  (Col.)  4,000 
(3  days) 

"Hard    to   Handle"    (W.    B.)   9,000 

(6  days) 

"Hot    Pepper"    (Fox)   6,000 

"Divorce  in  the  Family"   (MGM)  1,000 

"They  Just  Had  to  Get  Married"  6,003 
(U.) 

"Second    Hand    Wife"    (Fox)   1.800 

"The   Mummy"   (U.)   9,500 

"Cynara"    (U.    A.)    2,000' 

"Dancing  Soldier"    (Foreign)   1.450 

"The  Match  King"  (F.N.)   14.600 

"Island  of  Lost  Souls"  (Para.)....  17.500 

"Cynara"   (U    A.)   12,000 

"Lawyer   Man"    (W.    B.)   17,500 


'The  Kid  From  Spain"  (U.  A.)..  6.500 

'Hot    Pepper"    (Fox)    7.000 

'Phantom    Express"    (Majestic)..  4,250 

'Animal    Kingdom"    (Radio)   4,000 

(2nd  week) 

'Tonight    Is    Ours"    (Para.)   6,000 

"Rasputin  and  the  Empress"   10,500 

(MGM)  (50c-$1.50) 

"Hard  to  Handle"  (W.  B.)   18.500 

"Son-Daughter"  (MGM)    24.250 

"The  Kid  From  Spain"  (U.  A.)....  20,500 

"Parachute  Jumper"  (W.  B.)  ....  4.500 

"Nagana"  (U.)    7.500 

"The  Big  Drive"  (First  Div.)   8.000 


'Evenings  for  Sale"  (Para.)   2,000 

(5  days) 

''Frisco  Jenny"  (F.  N.)   13,000 

(6  days) 

"The  Devil  Is  Driving"   (Para.)..  16,000 
(6  days) 

'Hot  Pepper"  (Fox)   22,000 

(6  days) 

"The  Kid  From  Spain"  (U.  A.)...  6.000 
(6  days) 

"Tlie  Unwritten  Law"  (Majestic)..  8,200 
(6  days) 

"20,000  Years  in  Sing  Sing"  (F.  N.)  12,500 
(6  days) 

"The  Mummy"   (U.)   8,500 

(6  days) 

"Tonight  Is  Ours"  (Para.)   6,000 

"The  Devil  Is  Driving"  (Para.)...  1,000 

"Lawyer  Man"  (W.  B.)   2,800 

"The  Half-Naked  Truth"   (Radio)  9,000 

"Silver  Dollar"  (F.  N.)   6,000 


"Theft  of  the  Mona  Lisa"  (Radio)  1,600 

"No  Other  Woman"  (Radio)   14,000 

"The  Son-Daughter"  .(MGM)   13,500 

"TTie  Kid  From  Spain"  (U.  A.)....  5,000 

(5th  week — 4  days) 

"Hot  Pepper"  (Fox)   16.000 

"Lawyer  Man"  (W.  B.)   3,750 

"Madame  Butterfly"  (Para.)  and..  6,000 
"With  Williamson  Beneath  the  Sea" 
(Principal) 

"Spirit  of  the  West"  (Allied)  and..  4,000 
"Guilty  or  Not  Guilty  (Monogram) 

"Animal  Kingdom"  (Radio)    5,250 

(1st  week) 

"Frisco  Jenny"  (F.  N.)   7,000 

"Robbers'   Roost"    (Fox)   3,2-0 

"Employees'  Entrance"  (F.   N.)..  19,000 

"Tonight  Is  Ours"  (Para.)   25.250 

"Hot  Pepper"  (Fox)   14.000 

"Central  Park"   (F.   N.)   6.000 

"Daring  Daughters"  (Tower)   4.200 

"Penguin  Pool  Murder"  (Radio)..  7.800 


High  12-17   "The   Guardsman"    6,500 

Low  10-1-32  "Make  Me  a  Star"   1,500 

High  1-5-33  "Breach  of  Promise"   29,000 

Low  7-23-32  "Miss  Pinkerton"    12,500 

High  2-7  "Man  Who  Came  Back"   40,000 

Low  6-18-32  "Mystery  Ranch"   15,000 

High  5-2  "City  Lights"    8,000 

Low  11-24-32  "Cabin  in  the  Cotton"  ( 

and  "Age  of  Consent"..     )  2,800 

High  1-30-32  "Arrowsmith"    27,000 

Low  5-28-32  "Steady   Company"   6,500 

High  12-19  "Frankenstein"    31.000 

Low  7-25  "Rebound"    8,000 

High  3-21   "Last  Parade"    16,500 

Low    11-17-32   "All   American"    6,000 

High   1-10   "Min   and   Bill"   21,000 

Low   10-1-32  "The  Crash"    2,800 

High  3-21    "Trader    Horn"    12.000 

Low  2-3-33   "Second   Hand   Wife"   1,800 

High  2-14   "Cimarron"    20,000 

Low  11-23-32  "The  Old  Dark  House"..  4,700 

High  1-10  "Hell's  Angels"    12,500 

Low  11-2-32  "Payment  Deferred"    1,900 

High  8-4-25  "Bring  'Em  Back  Alive"..  24.000 

Low  6-11-32  "Lena  Rivers"'    7,000 

High   1-9-32  "The   Champ"    35,600 

Low  8-12-32  "Devil  and  the  Deep"   9,500 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low   12-29-32  "Handle   With   Care"....  14,000 


High  7-30-32  "Million  Dollar  Legs"....  18,500 
Low  1-28-33  "Madame  Butterfly"  and  ) 

"With  Wilhamson  Beneath  the  Sea"  (  6,000 

High  1-10  "The  Lash"    11,500 

Low  11-11-32  "Amazon  Head  Hunters"  3,000 

High  2-28  "City  Lights"    14,000 

Low   11-25-32   "The    Crooked   Circle"..  3,000 

High   1-10   "Paid"    18,000 

Low   2-4-33   "Tonight   Is   Ours"    6,000 


40 


MOTION    PICTURE  HERALD 


February     M,  1933 


JENriNS*  C€LyU/H    m  TRAVELEBS... 


Neligh,  Neb. 

DEAR  HERALD: 

Looking  at  it,  as  we  have,  from  Pennsylva- 
nia, North  Dakota,  Idaho,  California,  Texas 
and  intermediate  points,  we  have  arrived  at  the 
conclusion  that  the  less  people  know  about  the 
picture  business  and  how  it  should  be  run,  the 
more  apt  they  are  to  give  expression  to  their 
views. 

There  are  so  many  things  about  this  picture 
business  that  we  don't  know  that  it  makes 
what  we  do  know  stand  out  pretty  prominently 
in  our  own  estimation.  For  instance,  we  be- 
lieve that  the  title  of  a  picture  should  be  rep- 
resentative of  the  story  upon  which  it  is  sup- 
posed to  be  based.  If  we  pick  up  a  morning 
paper  and  see  the  headlines,  "Today's  Doings 
in  Congress,"  we  would  hardly  expect  to  read 
a  treatise  on  the  Cliff  Dwellers  in  Arizona. 

We  once  saw  "Follow  Thru."  The  title  sug- 
gested a  golf  story  and  so  we  went  in  to  see  it. 
The  picture  stressed  a  bath-house  scene  with 
a  lot  of  questionable  dialogue.  We  went  out 
disgusted.  Fox  made  "Cavalcade"  and  in  com- 
menting on  this  picture  in  a  recent  issue  of 
Hollyivood  Herald  "Observer"  had  this  to  say : 
"The  man  in  the  driver's  seat,  who  has  roamed 
the  world,  did  nothing  to  the  Noel  Coward 
epic  except  to  carefully,  reverently,  intelli- 
gently translate  to  terms  of  the  cinema.  He 
pulled  away  the  proscenium  arch  and  substi- 
tuted a  camera.  Down  to  the  most  minute  de- 
tail he  insisted  upon  accuracy.  'Cavalcade'  is 
the  'Cavalcade'  that  Noel  Coward  conceived 
and  created.  He  himself  has  said,  'the  whole 
story  has  been  adapted,  directed  and  played 
with  such  sensitive  adherence  to  text  and  spirit 
of  my  play.  Neither  has  the  title  been  changed.' 
Fox  acquired  a  property,  a  tremendous  _  prop- 
erty, and  proceeded  not  to  tinker  with  it,  but 
to  translate  it,  painstakingly,  to  terms  of  the 
screen." 

V 

And  then  there  is  another  thing  we  think  we 
know.  We  think  we  know  what  thousands  of 
audiences  like  in  picture  entertainment,  since 
we  have  gotten  the  reaction  of  thousands  of 
them  to  that  many  pictures.  If  we  don't,  then 
our  egotism  has  slopped  over  and  we  have  been 
pulling  a  fast  one  on  the  exhibitors. 

Had  we  been  the  director  of  "If  I  Had  a 
Million"  we  no  doubt  would  have  spoiled  the 
picture,  for  we  would  have  saved  out  about 
twenty-five  thousand  dollars  to  build  a  big  log 
cabin  up  on  some  lake  in  northern  Minnesota 
close  to  the  Canadian  line  where  we  could 
entertain  a  lot  of  our  friends  during  the  open 
season  on  bass  and  northern  pike,  but  the 
director  was  not  a  fisherman  and  so  he  handled 
the  picture  as  it  should  have  been  handled. 
He  was  given  a  couple  of  dozen  good  ideas 
for  a  picture  and  a  cast  that  is  not  to  be  sneezed 
at,  for  when  they  sneeze  at  Richard  Bennett, 
May  Robson,  Charlie  Ruggles  (dear  old  Char- 
lie, how  we  love  to  see  him  play) ,  W.  C.  Fields 
and  a  number  more  of  equal  ability,  they  cer- 
tainly must  be  coming  down  with  hay  fever. 
This  picture  starts  out  on  a  big  scale  and 
keeps  expanding  all  the  way  through,  and  you 
no  more  than  get  out  of  one  convulsion  until 
you  are  into  another.  Paramount  did  the  pic- 
ture business  a  real  service  when  they  made 
this  picture,  and  those  of  you  exhibitors  who 
have  not  yet  played  the  picture  better  go  get 
it,  and  if  it  does  not  make  you  money  and  sat- 
isfy your  people  you  can  call  us  anything  from 
a  liar  to  a  lunatic,  or  both,  and  it  will  be 
Jake  with  us. 

While  you  are  about  it,  it  might  be  well 
for  you  to  get  Stuart  Irwin  and  Joan  Blondell 
in  "Make  Me  a  Star."  You  won't  find  it  as 
big  a  picture  as  "If  I  Had  a  Million,"  but  it 
will  be  plenty  big  enough  to  satisfy  the  public's 
curiosity  as  to  how  pictures  are  made  and  what 
it  takes  to  make  a  star.  Since  seeing  the  pic- 
ture we  have  given  up  the  idea  of  trying  to  be 
a  star  ourself,  an  ambition  that  has  stood  in 


our  way  of  becoming  a  good  blacksmith  for 
years.  We  have  seen  some  stars  who  should 
have  stifled  that  ambition  in  its  early  stages, 
but  Stuart  Irwin  and  Joan  Blondell  are  not 
to  be  catalogued  in  that  group. 

V 

We  hear  a  lot  of  talk  these  days  about 
"Technocracy."  What  the  Sam  Hill  is  tech- 
nocracy? There  are  enough  words  in  the  Eng- 
lish language  now  that  we  don't  know  the 
meaning  of  without  ringing  this  in  on  us. 

We  studied  Einstein's  theory  of  "Relativ- 
ity"— or  something  like  that — until  we  just 
about  went  bughouse,  and  now  they  load  us 
down  with  this  "Technocracy"  stuff,  and  there's 
no  durn  sense  in  it.  We  wonder  if  that's  what's 
the  matter  with  this  country.  Maybe  we've  got 
too  much  Technocracy.  We  had  a  girl  once 
and  every  time  we  went  to  call  on  her  she 
would  go  to  sleep  and  snore.  We  never  could 
figure  out  just  what  ailed  her,  but  it  all  comes 
to  us  now.  We  will  betcha  she  was  full  of 
Technocracy. 

Some  girls  are  full  of  hypocrisy 
And  they  never  seem  quite  real, 

While  others  are  full  of  democracy 
And  some  have  sex  appeal. 

While  some  incline  to  autocracy — 
A  thing  tve  dislike  ^  to  tell — 

But  the  girl  who's  got  technocracy 
Will  snore  in  spite  of  

V 

We  sometimes  wonder  what's  going  to  be- 
come of  this  country.  The  North  Dakota  sen- 
ate voted  to  secede  from  the  Union ;  the 
farmers  throughout  the  corn  belt  are  or- 
ganizing "Farmers'  Holidays"  and  attempt- 
ing to  prevent  the  orderly  operation  of  the 
law;  some  want  to  give  us  3.2  per  cent  and 
others  don't  want  us  to  have  anything,  and 
the  other  evening  "Baron  Munchausen"  cut 
down  a  million  trees  and  couldn't  make  "Shar- 
ley"  believe  it.  It  begins  to  look  like  we  are 
up  agin  it,  but  we  have  stood  for  the  Non- 
partisan League,  the  Populist  Party  and  Huey 
Long,  and  Al  Capone  will  be  out  in  nine  more 
years,  so  why  worry. 

Our  Nebraska  legislature  pulled  the  prize 
boner  when  they  put  in  10  days  discussing 
whether  or  not  to  pay  $30,000  for  a  voting  ma- 
chine so  they  could  sit  at  their  desks  and  vote 
and  not  have  to  get  up  on  their  dogs  and  vote 
"yes"  or  "no"  when  a  question  came  up.  Per- 
sonally we  are  in  favor  of  the  machine,  because 
occasionally  a  representative  might  make  a 
mistake  and  press  the  wrong  button  and  vote 
right. 

Uncle  'Leazer  Biggs  says  there's  one  thing 
in  favor  of  a  congress  and  legislature:  it  gives 
a  lot  of  fellows  a  chance  to  prove  just  how  lit- 
tle sense  they've  got.  We  sometimes  think 
Uncle  'Leazer  is  too  radical. 

V 

In  the  January  28  issue  of  Hollywood  Herald 
it  says  that  Rob  Wagner  reports  that  in  "The 
Sign  of  the  Cross"  Claudette  Colbert  takes  a 
bath  in  real  goat's  milk  and  the  goats  are  shown 
to  prove  it.  In  commenting  on  this,  "Observer" 
says :  "Thev  made  asses  of  the  goats  we  saw, 
Rob." 

Then  again,  in  commenting  on  the  speeches 
that  stars  made  at  previews,  he  suggests  that 
their  speeches  be  written  for  them  in  advance, 
that  this  "I  know-it-will-be-grand"  drivel  is 
older  than  Balaam's,  and  just  as  asinine.  Why, 
for  gosh  sake,  where  is  "Observer's"  mind  run- 
ning to?  Suppose  we'd  use  that  kind  of  lan- 
guage in  this  column,  what  would  Ernie  Ro- 
velstad  say?  We  shudder  to  contemplate.  Oh, 
well,  maybe  it's  all  right. 

J.  C.  JENKINS. 
The  Herald's  Vagabond  Colyumnist 


Joe  Hummel,  Warner  sales  executive,  sailed 
for  Paris. 

Constance  Bennett,  RKO  player,  sailed  for 
Europe,  returning  March  29. 

Douglas  Fairbanks  sailed  for  St.  Moritz. 
Tom  Geraghty  accompanied  him. 

Richard  Barthelmess  is  vacationing  at  La 
Quinta,  in  the  desert. 

Ely  Culbertson  arrived  in  Hollywood  to  make 
shorts  for  RKO. 

Frank  Lloyd,  Fox  director,  left  Movietone 
City  for  Pacific  cruise. 

Claudette  Colbert  returned  to  Paramount' s 
Hollywood  studio  from  New  York. 

Al  Lichtman,  United  Artists'  sales  execu- 
tive, arrived  in  Hollywood  from  New  York. 

Sam  Katz,  John  Zanft,  Max  Gordon,  ar- 
rived in  Hollywood,  from  New  York,  to  pro- 
duce. 

John  R.  Freuler,  president  of  distributing 
company,  is  due  in  New  York  from  Holly- 
wood. 

Henry   Garat  arrived   in   New   York  from 

London.    To  join  Fox  in  Hollywood. 
Edward  H.  Griffith,  RKO  director,  returned 

to  Llollywood  from  New  York  and  Paris. 
Ned  Depinet,  RKO  sales  executive,  arrived  in 

Hollywood  with  Ambrose  Dowling. 
Norman  Moray,  Vitaphone  sales  manager,  is 

due  in  New  York  from  southern  tour. 
Gilbert  Miller  arrived   in  Hollywood  from 

New  York  stage  to  join  Columbia. 
Moe  Silvers,  Warner  executive,  returned  to 

New  York  from  western  tour. 
Tom  Terris  and  Arthur  Hammer  sailed  for 

Europe  for  material  for  shorts. 
Louis  D.  Lighton,  Paramount  producer,  and 

his  wife,  Hope  Loring,  writer,  returned  to 

Hollywood  from  New  York. 
Clara  Bow,  Fox  player,  is  due  in  New  York 

from  Europe,  en  route  to  Movietone  City. 
Miriam  Jordan,  Fox  player,  arrived  in  New 

York  from  coast. 
Richard  Wallace,  director,  sailed  from  New- 
York  for  Mediteranean  criuse. 
Jimmy  Durante,  Metro  player,    arrived  in 

New  York  from  Hollywood. 
GiFFOKD  Cochran  arrived  in  New  York  from 

Europe. 

Erich  Pommer,  Ufa  producer,  arrived  in  New 

York  from  Berlin. 
Estelle  Taylor  started  vaudeville  tour  in  the 

west. 

Jack  Barry,  theatre  executive,  returned  to 
New  York  from  south. 

Lee  Marcus  left  New  York  for  Hollywood. 

Ed  Churchill,  of  Donohue  and  Coe,  returned 
to  New  York  from  Hollywood. 

Harvey  Day,  Terry-Toons  sales  manager,  re- 
turned to  New  York  from  coast. 

Dave  Jaffe  and  Mildred  Jaffe  accompanied 
Ad.  Schulberg  from  New  York  to  Holly- 
wood, Dave  to  join  brother  Sam  at  Radio. 

Charles  C.  Pettijohn,  Film  Boards  execu- 
tive, is  due  in  New  York  from  western  tour. 

Harry  Cohn,  Columbia  president,  is  due  in 
New  York  from  coast. 

Marcel  H.  Morhange,  of  J.  H.  Hofifberg  Co., 
sailed  for  France  and  Spain. 

Mitzi  Green  returned  to  New  York  from  vau- 
deville tour. 

Al  Curry  returned  to  Hollywood  from  New 
York. 

LiLi  Damita  arrived  in  New  York  from  Hol- 
lywood and  Havana. 

Herman  Robbins,  National  Screen  president, 
arrived  in  New  York  from  coast. 

Sam  Bischoff,  of  KBS,  returned  to  Holly- 
wood from  New  York. 

George  Burns  and  Gracie  Allen  arrived  in 
Hollywood  from  New  York  to  work  for 
Paramount. 

A.  Kompel,  of  Maxim  Pictures,  is  due  in  New 
York  from  Hollywood. 


February    II,  1933 


MOTION    PICTURE  HERALD 


41 


WHAT  THE  PICTURE 
DID  E€D  ME 


Columbia 


THE  BITTER  TEA  OF  GENERAL  YEN:  Bar- 
bara Stanwyck — Just  like  the  other  Columbia  pictures, 
a  darn  fine  picture  but  no  box  office.  Columbia  de- 
serves a  better  break  with  such  good  product  as  they 
make.  Played  Jan.  17-18.— J.  A.  Blatt,  Rex  Theatre, 
Corry,  Pa.    General  patronage. 

FIGHTING  JUSTICE:  Tim  McCoy— Good  western. 
Played  Jan.  7. — Kreighbaum  Brothers,  Char- Bell  The- 
atre, Rochester,  Ind.    Small  town  patronage. 

FIGHTING  SHERIFF:  Buck  Jones— One  of  the  best 
westerns  I  have  ever  run.  It  has  lots  of  good  clean 
comedy.  The  old  man  steals  the  show.  Played  Jan. 
18-19.— Robert  K.  Yancey,  Paradise  Theatre,  Cotter, 
Ark.    Railroad  and  general  patronage. 

FINAL  EDITION:  Pat  O'Brien,  Mae  Clarke— Bet- 
ter than  average  but  did  not  draw  for  me  at  box  of- 
fice. Played  Dec.  21-22.— Robert  K.  Yancey,  Paradise 
Theatre,  Cotter,  Ark.  Railroad  and  general  patron- 
age. 

HIGH  SPEED:  Buck  Jones— A  dandy  show  enjoyed 
by  all.  Played  on  bargain  night  and  did  good  busi- 
ness. Running  time,  67  minutes. — Harold  Smith, 
Dreamland  Theatre,  Carson,  Iowa.    Rural  patronage. 

HIGH  SPEED:  Buck  Jones— Well  liked  by  the  usu- 
al Friday  and  Saturday  crowd.  Lots  of  fast  action 
and  Jones  pleased  them.  INlot  a  western  but  they  did 
not  mind  that.  Played  Jan.  27-28.  Six  reels. — Mayme 
P.  Musselman,  Princess  Tlieatre,  Lincoln,  Kan.  Small 
town  patronage. 

MAN  AGAINST  WOMAN:  Jack  Holt— Good  pic- 
ture. Played  Dec.  27-28. — Kreighbaum  Brothers,  Char- 
Bell  Theatre,  Rochester,  Ind.    Small  town  patronage. 

MAN  AGAINST  WOMAN:  Jack  Holt— Slow  and 
flopped.  Holt,  as  the  Law  who  carries  no  gun  hardly 
convincing.  Played  Jan.  22-23-24.  Running  time,  68 
minutes. — Joseph  J.  Greene,  Royal  Theatre,  Macomb, 
111.    Family  patronage. 

THE  NIGHT  CLUB  LADY:  Ad9lphe  Menjou— Mur- 
der mystery  with  the  suspense  maintained  to  the  last. 
No  romance  unless  you  figure  Thatcher  Colt  and  Kel- 
ly, his  lady  assistant  cop,  are  that  way.  Played  Jan. 
17-18.— Roy  W.  Adams,  Mason  Theatre,  Mason,  Mich. 
General  patronage. 

THE  NIGHT  MAYOR:  Lee  Tracy— Here  is  one  re- 
leased late  on  last  year's  group  that  deserves  play- 
ing because  of  Tracy's  popularity,  and  because  it  is 
a  good  show  on  its  own.  A  very  good  cast  put  this 
over  for  a  better  than  average  entertainment,  and 
we  were  very  happy  to  have  picked  it  up. — Charles 
Lee,  Lyric  Theatre,  Eureka,  S.  D.  Small  town  patron- 
age. 

NO  MORE  ORCHIDS:  Carole  Lombard— Plenty  au- 
dience appeal  to  this  one.  Our  audience  was  pleased. 
Played  Jan.  5-6. — Kreighbaum  Brothers,  Char-Bell 
Theatre,  Rochester,  Ind.    Small  town  patronage. 

NO  MORE  ORCHIDS:  Carole  Lombard,  Lyie  Tal- 
bot— A  very  god  picture.  Will  please  and  make  money 
for  the  exhibitor.  Played  Jan.  15-16-17.  Running 
time,  74  minutes. — Joseph  J.  Greene,  Royal  Theatre, 
Macomb,  111.    Family  patronage. 

PLATINUM  BLONDE:  Jean  Harlow,  Loretta 
Young — One  fine  little  picture  that  got  extra  money 
at  the  box  office.  Plenty  good  clean  comedy  and  wise 
cracks. — Robert  K.  Yancey,  Paradise  Theatre,  Cot- 
ter, Ark.    Railroad  and  general  patronage. 

SPEED  DEMON:  William  Collier,  Jr.— Better  than 
program.  Well  liked  and  stood  them  up.  Something 
different  and  well  done.  Played  Jan.  17.  Running 
time,  68  minutes. — Joseph  J.  Greene,  Illinois  Theatre, 
Macomb,  111.    Family  patronage. 

THAT'S  MY  BOY:  Richard  Cromwell— One  of  the 
best  football  pictures  of  this  season.  Pleased  every 
one.  A  good  Saturday  show.  Played  Jan.  13.  Run- 
ning time,  71  minutes. — William  F.  Kneller,  Auditori- 
um Theatre,  Manhein,  Pa.    Small  town  patronage. 

THIS  SPORTING  AGE:  Jack  Holt— A  fair  program 
picture.  No  drawing  power  for  us. — J.  E.  Stocker. 
Myrtle  Theatre,  Detroit,  Mich. 

VANITY  STRE^:T:  Charles  Bickford— Good  picture. 
Drew  fair.  Adult  fare.  Too  deep  for  children.  Played 
Jan.  18-19.  Running  time,  67  minutes. — Joseph  J. 
Greene,  Royal  Theatre,  Macomb,  111.  Family  patron- 
age. 

WASHINGTON  MERRY  GO  ROUND:  Lee  Tracy 
—This  is  just  what  they  want  these  days,  and  created 
a  lot  of  interest  from  a  new  group  of  people,  who 
ordinarily  are  not  interested  in  movies.  Splendidly 
produced,  and  an  indication  of  showmanship  on  the 


N  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  It  is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
all  communications  to — 

What  the  Picture  Did  for  Me 

MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


part  of  Columbia.  Bill  it  big,  it  deserves  exploita- 
tion of  a  special  character. — Charles  Lee,  Lyric  Thea- 
tre, Eureka,  S.  D.    Small  town  patronage. 

WASHINGTON  MERRY  GO  ROUND:  Lee  Tracy, 
Constance  Cummings — One  fine  picture.  Only  the  best 
of  comments  on  this.  Everybody  pleased  and  told 
their  friends.  Played  Dec.  29-31. — Boom  &  Du  Rand. 
Lyric  Theatre,  EUendale,  N.  D.  Small  town  patron- 
age. 


First  National 


CABIN  IN  THE  COTTON:  Richard  Barthelmess— 
A  mighty  sweet  picture  for  the  box  office.  As  a  rule 
Barthelmess  is  a  poor  draw  for  us,  but  we  placed  a 
Httle  extra  advertising  on  this.  Got  a  good  first  night 
and  those  who  saw  it  sent  their  friends  and  gave  us 
a  fine  second  night's  business.  Matinee  business  was 
50  per  cent  better  than  usual,  the  women  attending 
the  matinee  in  groups.  I  have  my  doubts  about  this 
picture  going  so  good  down  South,  but  up  here  we 
all  thought  it  good  entertainment.  By  all  means  give 
it  an  extra  boost  in  advertising.  Played  Jan.  25-26. 
Running  time,  79  minutes. — S.  M.  Farrar,  Oi'pheum 
Theatre,  Harrisburg,  111.    Small  city  patronage. 

CABIN  IN  THE  COTTON:  Richard  Barthelmess, 
Bette  Davis — This  is  a  very  fine  entertainment.  Stars 
great.  Story  interesting.  100  per  cent  satisfaction 
here.  Played  Jan.  24-25.— Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.  Town  and  country  patron- 
age. 

DOCTOR  X:  Lionel  Atwill — Gruesome  murder  mys- 
tery melodrama,  made  startlingly  effective  by  color 
photography.  Swell  cast  and  great  acting  and  direc- 
tion. Keep  the  kids  away  from  this  or  you'll  have 
to  take  them  all  home  and  sit  up  with  them  all  night. 
Played  Jan.  14-15.— Roy  W.  Adams,  Mason  Theatre, 
Mason,  Mich.    General  patronage. 

FRISCO  JENNY:  Ruth  Chatterton— This  won't 
come  under  the  class  of  "sweet  little  pictures."  It's 
plenty  rough  most  of  the  way,  but  Ruth  Chatterton 
does  a  swell  bit  of  acting.  The  best  picture  she  has 
had  for  a  long  time.  Don't  play  it  on  your  Sunday 
program.  Played  Jan.  30-31.  Running  time,  72  min- 
utes.— R.  W.  Hickman,  Lyric  Theatre,  Greenville.  111. 

HATCHET  MAN:  Edward  G.  Robinson— Played  this 
one  several  weeks  ago  and  had  terrible  weather,  so 
got  it  back  again  and  did  a  nice  business.  It  is  an 
extra  good  show.  Played  Jan.  15-16.— Robert  K.  Yan- 
cey, Paradise  Theatre,  Cotter,  Ark.  Railroad  and 
general  patronage. 

THE  LAST  FLIGHT:  Richard  Barthelmess— People 
sat  in  the  audience  and  laughed  at  this  ridiculous 
sheet  of  celluloid.  Absolutely  the  silliest  picture  I 
ever  saw  in  my  hfe.  Patrons'  opinion  seemed  to  be 
the  same.  Played  Dec.  30-31.— Robert  K.  Yancey, 
Paradise  Theatre,  Cotter,  Ark.  Railroad  and  general 
patronage. 

SILVER  DOLLAR:  Edward  G.  Robinson— Picture 
fair  but  some  of  mv  patrons  did  not  care  for  it.  Played 
Jan.  23-24.  Running  time,  82  minutes.— William  F. 
Kneller,  Auditorium  Theatre,  Manheim,  Pa.  Small 
town  patronage. 

STRANGE  LOVE  OF  MOLLY  LOUVAIN:  Ann 

Dvorak,  Lee  Tracy— This  picture  is  not  worth  run- 
ning and  one  that  would  be  better  left  unrun  in  the 
small  towns.  The  old  story  of  the  fallen  woman  of 
many  loves  and  we  have  not  less  than  ten  of  them 
in  the  last  six  months  that  did  not  differ  except  in 
producer  and  stars.  Let  it  lay  if  you  cati  get  out 
from  under  it.  It  will  not  please  and  it  will  not  do 
your  house  any  good.    There  are  too  many  of  this 


type  of  pictures  made.  They  seem  to  be  cut  over  the 
same  pattern. — A.  E.  Hancock,  Columbia  Theatre,  Co- 
lumbia City,  Indiana. 

THE  TENDERFOOT:  Joe  E.  Brown— Very  amus- 
ing and  interesting  comedy  drama.  Used  this  for  a 
midnight  show  and  did  a  good  business.  Joe  E. 
Brown  well  liked  here.  Played  Jan.  1-2. — Robert  K. 
Yancey,  Paradise  Theatre,  Cotter,  Ark.  Railroad  and 
general  patrdnage. 

THEY  CALL  IT  SIN:  Loretta  Young— An  excel- 
lent production  that  caused  many  comments  from  the 
patrons.  Played  Jan.  18-19.  Running  time,  65  min- 
utes.—H.  R.  Cromwell,  Bedford  Theatre,  Bedford,  Pa. 
Small  town  patronage. 

THREE  ON  A  MATCH:  Warren  William,  Ann 
Dvorak,  Joan  Blondell — Another  one  from  Warners 
that  was  well  liked,  and  the  kid,  Buster  Phelps,  is 
great.  Played  Jan.  9-10.  Running  time,  75  minutes. 
— H.  R.  Cromwell,  Bedford  Theatre,  Bedford,  Pa. 
Small  town  patronage. 


Fox 


CALL  HER  SAVAGE:  Clara  Bow— This  picture  was 
good  the  first  half,  and  due  to  depressing  situations  in 
last  part,  it  was  not  liked.  My  guess  is  that 
Bow  should  have  lighter  material  to  work  with. 
Played  Jan.  16-17.  Running  time,  76  minutes. — H. 
R.  Cromwell,  Bedford  Theatre,  Bedford,  Pa.  Small 
town  patronage. 

CALL  HER  SAVAGE:  Clara  Bow— This  drew  ex- 
tra Sunday  business  and  Bow  looks  and  acts  better 
than  ever,  but  we  say  as  we  said  of  Constance  Ben- 
nett's "Rockabye,"  better  stories  or  they  are  on  their 
way  out.  "Call  Her  Savage"  had  plenty  of  angles 
that  should  have  called  for  cuts.  Played  Jan.  22-23. 
Running  time,  83  minutes.— P.  G.  Estee,  S.  T.  Thea- 
tre, Parker,  S.  D.    Small  town  patronage. 

DISORDERLY  CONDUCT:  Sally  Filers,  Spencer 
Tracy,  El  Brendel — A  fine  story  dealing  with  police 
and  crooks  but  done  with  a  little  out  of  the  ordinary 
style.  Drew  good  at  box  office.  Played  Dec.  25-26. — 
Robert  K.  Yancey,  Paradise  Theatre,  Cotter,  Ark. 
Railroad  and  general  patronage. 

DOWN  TO  EARTH:  Will  Rogers— While  this  is  a 
preachment  on  the  depression,  it  is  also  packed  with 
real  entertainment.  The  episodes  with  the  Duke,  both 
when  Will  meets  him  in  Chicago  as  a  doorman  and 
later  when  the  Duke  is  introduced  at  the  Grand  Re- 
ception in  the  gorgeous  uniform  of  a  doorman,  are  a 
delight  to  see.  Business  above  present  day  averages. 
—J.  E.  Stocker,  Myrtle  Theatre,  Detroit,  Mich. 

FIRST  YEAR:  Charles  Farrell,  Janet  Gaynor— 
Usual  business,  nothing  extra.  And  these  stars 
have  done  better  stories  also.  Running  time,  80 
minutes.— Majestic  Theatre,  Lexington,  Neb.  Family 
patronage. 

THE  GOLDEN  WEST:  George  O'Brien— Better 
liked  by  the  women  than  the  usual  run  of  westerns 
but  the  usual  Friday  and  Saturday  crowd,  consisting 
mostly  of  children  and  men,  liked  it  about  the  same 
as  any  week-end  program.  Played  Jan.  20-21. — Elaine 
S.  Furlong,  Star  Theatre,  Heppner,  Oregon.  Small 
town  patronage. 

HANDLE  WITH  CARE:  James  Dunn,  Boots  Mal- 
lory — This  is  a  splendid  program  picture.  Stars  fine. 
Battle  of  three,  and  a  great  cast.  Played  Jan.  31- 
Feb.  1. — Bert  Silver,  Silver  Family  Theatre,  Green- 
ville,  Mich.     Town   and  country  patronage. 

HOT  PEPPER:  Edmund  Lowe,  Victor  McLaglen 
—"Cock-eyed  World,"  "What  Price  Glory,"  etc.,  all 
rolled  into  one.  The  picture  isn't  as  hot  as  the 
producers  would  have  you  to  believe.  Have  heard 
a  number  of  exhibitors  say  they  wouldn't  run  this 
picture  because  it  was  substituted  for  "What  Price 
Glory."  Hardly  think  that  would  make  much  dif- 
ference in  box  office  receipts.  I  believe,  if  the  pic- 
ture is  exploited  properly,  it  will  draw  some  extra 
business.  It's  a  bit  hot  for  Sunday  showing,  and 
not  so  good  for  children.  Played  Jan.  26-27.  Run- 
ning time,  90  minutes.— R.  W.  Hickman,  Lyric 
Theatre,  Greenville,  111. 

ME  AND  MY  GAL:  Spencer  Tracy— A  dandy 
little  picture.  Had  them  holding  their  sides.— C.  M. 
Hartman,  Liberty  Theatre,  Carnegie,  Okla.  Small 
town  patronage. 

MYSTERY  RANCH:  George  O'Brien— Very  good 
mystery  western  to  good  business.  The  print  was 
so  bad  could  hardly  get  it  through  my  machines. 
Played  Jan.  6-7.— Robert  K.  Yancey.  Paradise  The- 
atre, Cotter.  Ark.    Railroad  and  general  patrona.ge. 

A  PASSPORT  TO  HELL:  Elissa  Landi,  Paul 
Lukas— Clever  picture  with  lots  of  good  acting. 
Packed  them  in  the  first  night  and  repeated  fairly 
well  the  next,  rained.  If  your  patrons  like  Landi, 
book  this  picture.    She  does  some  fine  acting.  Played 


42 


MOTION    PICTURE  HERALD 


February     II,  1933 


Jan.  19-20.  Running:  time,  70  minutes. — James 
Augustine,  Spa  Theatre,  Hot  Springs,  Ark.  General 
patronaRe. 

SECOND  HAND  WIFE:  Sally  Eilers— A  ladies' 
picture  100%.  Written  by  a  lady  for  the  ladies  and 
by  the  ladies.  It's  worth  the  price  of  admissi9n  to 
hear  little  Karol  Kay  play  the  violin.  She  is  simply 
wonderful,  both  as  a  musician  and  as  a  junior  star. 
You'll  hear  more  of  this  little  lady  later  on.  Give 
us  more  music  and  singing  in  pictures.  Just  a  word 
regarding  the  supporting  cast  in  this  picture.  Helen 
Vinson  does  excellent  work,  as  does  Esther  Howard 
and  other  members  of  the  cast.  Play  up  to  the 
ladies  on  this  one,  it  will  please  them.  Beautiful 
gowns,  beautiful  sets,  dialogue,  sound  and  photog- 
raphy great.  Congratulations  to  Charles  Clark  for 
his  work  as  an  expert  photographer.  Some  of  the 
scenes  are  truly  marvelous. — S.  H.  Rich,  Rich  The- 
atre,  Montpelier,   Idaho.     Town  patronage. 

SHERLOCK  HOLMES:  Clive  Brook,  Miriam  Jor- 
dan— A  good  detective  story.  Splendid  cast.  Did  not 
draw  any  business,  but  no  fault  of  the  picture. 
Played  Jan.  26-27. — Bert  Silver,  Silver  Family 
Theatre,  Greenville.  Michigan,  Town  and  country 
patronage. 

SIX  HOURS  TO  LIVE:  Warner  Baxter— I  nomi- 
nate this  one  to  head  the  list  of  the  ten  worst  pic- 
tures made  during  the  past  year.  Baxter  did  the 
best  he  could  with  an  impossible  story.  We  had 
plenty  of  walkouts  on  this  before  the  finish  of  the 
first  showing  and,  of  course,  it  did  a  very  poor  busi- 
ness. Run  it  on  your  weakest  night.  Played  Jan. 
20.  Running  time,  78  minutes. — S.  M.  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city 
patronage. 

SIX  HO'URS  TO  LIVE,:  Warner  Baxter,  John 
Boles — A  very  fine  picture  of  an  unusual  type.  Don't 
believe  the  rural  patrons  would  care  for  it.  Played 
Jan.  16-18.  Running  time,  80  minutes. — Boom  &  Du 
Rand,  Lyric  Theatre,  EUendale,  N.  D.  Small  town 
patronage. 

TESS  OF  THE,  STORM  COUNTRY:  Janet  Gay- 
nor.  Charles  Farrell — Very  good  picture.  Should 
please  all  types  of  audiences.  Good  for  Sundays. 
Played  Jan.  15-16. — Kreighbaum  Brothers.  Char-Bell 
Theatre,  Rochester,  Ind.     Small  town  patronage. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 
nor,  Charles  Farrell — It  seems  to  be  paying  to  run 
our  better  drawing  cards  on  rnidweek.  Two  nights 
of  this  film  beat  our  usually  largest  night,  Sunday. 
Played  Jan.  24-25-26.— Elaine  S.  Furlong.  Star  The- 
atre, Heppner,  Ore.    Small  town  patronage. 

TOO'  BUSY  TO  WORK:  Will  Rogers— A  very 
good  Rogers  show.  The  patrons  liked  it,  bou.ght  the 
tickets,  so  it  must  be  good.  Family  entertainment. 
Played  Jan.  15-16. — J.  G.  Caldwell,  Princess  Theatre, 
Aurora,   Mo.     Small   town  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers,  Marion 
Nixon — Pleased  most  all.  Personally  thought  _  it 
splendid,  perhaps  a  little  slow  moving,  but  a  nice, 
clean  picture  with  comedy  and  pathos.  Plaved  Jan. 
26-28.  Running  time,  70  minutes. — Boom  &  Dti  Rand, 
Lyric  Theatre,  EUendale,  N.  D.  Small  town  patron- 
age. 

TRIAL  OF  VIVIENNE  WARE:  Joan  Blondell— 
Fair  courtroom  type  of  storj'  that  did  better  than 
average  to  the  box  office.  Print  terrible.  Plaved 
Jan.  8-9.— Robert  K.  Yancey,  Paradise  Theatre,  Cot- 
ter, Ark.     Railroad  and  general  patronage. 

WILD  GIRL:  Charles  Farrell,  Joan  Bennett— A 
good  picture  with  beautiful  photography.  Drew  bet- 
ter than  average  business.  Pleased  about  90%. 
Played  Dec.  22-23-24.  Running  time,  74  minutes. — 
J.  O.  Smith,  Dixie  Theatre,  Lineville.  Ala.  Small 
town  patronage. 

Freuler 

THE  PENAL  CODE:  Regis  Toomey.  Helen 
Cohan — A  real  prison  picture  with  a  new  angle. 
Photography  and  sound  very  good.  Direction  and 
performance  really  a  treat.  Business  was  very  good. 
Book  this  one  for  any  week-end  dates  and  it  will 
click. — O.  L.  Meister,  Whitehouse  Theatre,  Mil- 
waukee,  Wis.     General  patronage. 

THE  SAVAGE  GIRL:  Rochelle  Hudson,  Walter 
Byron — Something  new  and  different  from  the  usual, 
with  plenty  of  comedy  relief  which  is  just  what  the 
public  wants.  Photography  and  sound  very  good. 
We  ballyhooed  this  one  and  did  a  very  splendid  busi- 
ness. Picture  good  for  week-end  booking. — 0.  L. 
Meister.  Whitehouse  Theatre,  Milwaukee,  Wis. 
General  patronage. 

May-fair 

DYNAMITE  DENNY:  Jay  Wilsie— Not  so  good. 
Played  Jan.  3-4. — Roy  W.  Adams,  Mason  Theatre, 
Mason,   Mich.     General  patronage. 

MGM 

DIVORCE  IN  THE  FAMILY:  Tackle  Cooper, 
Lewis  Stone,  Conrad  Nagel,  Lois  Wilson — Excellent 
entertainment  but  failed  to  do  the  business  it  should, 
due  I  think  largely  to  the  weather  conditions.  Boost 
it  big.  Played  Dec.  16-17. — Robert  K.  Yancey,  Para- 
dise Theatre,  Cotter,  Ark.  Railroad  and  general 
patronage. 

DOWNSTAIRS:  John  Gilbert,  Virginia  Bruce— A 
flop  for  us,  so  guess  there  are  no  Gilbert  fans  left 


as  receipts  proved  only  a  few  folks  invested  in  the 
chance  of  John's  comeback.  Played  Jan.  17-18.  Run- 
ning time,  75  minutes. — Majestic  Theatre,  Lexington, 
Neb.     Family  patronage. 

FAST  LIFE:  '  William  Haines— One  of  Haines' 
best.  Should  please  every  type  audience.  Played 
Dec.  29-20.— Kreighbaum  Brothers,  Char-Bell  Theatre, 
Rochester,  Ind.     Small  town  patronage. 

FAST  LIFE,:  William  Haines — A  fast  moving  pic- 
ture that  pleased. — C.  M.  Hartman,  Liberty  Theatre, 
Carnegie,  Okla.     Small  town  patronage. 

FLESH:  Wallace  Beery — A  good  picture  that 
failed  to  do  business. — C.  M.  Hartman,  Liberty  The- 
atre, Carnegie,  Okla.     Small  town  patronage. 

GRAND  HOTEL:  All  star— Opening  night  good 
business,  then  took  a  beautiful  nose  dive.  Personally 
liked  the  picture  but  eventtiallv  my  folks  didn't. — 
C.  M.  Hartman.  Liberty  Theatre,  Carnegie,  Okla. 
Small  town  patronage. 

KONGO:  Walter  Huston,  Lupe  Velez— Heard 
nobody  say  thev  liked  it  and  it  did  no  business.  Grue- 
some. Played  Jan.  4-5.  Running  time.  88  minutes. — 
H.  R.  Cromwell,  Bedford  Theatre,  Bedford,  Pa.  Small 
town  patronage. 

KONGO':  Walter  Huston— Awful.  Most  demorali?- 
ing  picture  I  have  run  to  date.  Tip  me  ofT  if  there 
are  any  more  like  this  and  I  "'ill  pay  for  them  and 
leave  them.  Plaved  Jan.  25-26.  Running  time.  86 
minutes. — Joseph  J.  Greene,  Royal  Theatre,  Macomb, 
111.    Family  patronage. 

PROSPERITY:  Marie  Dressier— A  good  box  office 
tonic  that  brought  out  all  classes  and  was  hugely 
enjoyed  by  all  who  saw  it.  Dressier — long  may  she 
wave.  Played  Tan.  23-24-25.  Running  time.  76  min- 
utes.—H.  R.  Cromwell,  Bedford  Theatre,  Bedford,  Pa. 
Small  town  patronage. 

SPEAK  EASILY:  Buster  Keaton,  Jimmy  Durante— 
Okey  comedy  but  ordinary  business.  Played  Jan. 
27-28.  Running  time.  80  minutes. — Majestic  Theatre, 
T..exington,  Neb.    Family  patronage. 

STRANGE  INTERLUDE:  Norma  Shearer.  Clark 
Gable — Marvelous,  is  my  personal  opinion.  Whv  do 
they  make  characters  look  so  old  after  a  lapse  of  20 
years.  Instead  of  looking  40  or"  45,  Miss  Shearer  looks 
to  be  80.  Not  a  small  town  picture  where  majority 
like  such  pictures  as  Laurel-Hardy,  Wheeler- Woolsey, 
etc.  Personally  think  Gable  miscast.  Does  not  have 
the  voice  of  a  doctor.  Too  harsh.  Played  Jan.  29-30. 
— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small 
town  patronage. 


Monogram 

THIRTEENTH  GUEST:  Ginger  Rogers— A  very 
good,  entertaining  picture.  The  star  fine,  story  inter- 
esting. Gave  satisfaction.  Played  Jan.  28. — Bert  Sil- 
ver. Silver  Family  Theatre,  Greenville,  Michigan. 
Town  and  country  patronage. 

THIRTEENTH  GUEST:  Ginger  Rogers— A  very 
good  mystery  picture.  As  good  as  anything  in  this 
line  that  has  been  turned  out  by  the  larger  producers 
in  the  past  year.  It  pleased  and  did  average  business. 
Only  one  fault  with  this  one.  the  recording  is  not  so 
good  in  snots  and  I  have  found  this  to  be  true  with 
the  last  few  Monogram  pictures.  They  need  to  find 
out  what  is  wrong  and  do  something  about  it  quick. 
Patrons  will  not  stand  for  poor  sound  these  days. 
Played  Jan.  24.  Running  time.  68  minutes. — S.  M. 
Farrar,  O'rpheum  Theatre.  Harrisburg,  111.  Small  city 
patronage. 

Paramount 

THE  BIG  BROADCAST:  Bing  Crosby— A  fine  pic- 
ture. Otir  bank  closed  just  a  short  time  before  I 
played  this  picture  and  it  hurt  business  considerably. 
However,  it  drew  a  fairly  good  crowd  and  pleased 
everyone.  Running  time,  80  minutes. — Harold  Smith, 
Dreamland  Theatre,  Carson,  Iowa.    Rural  patronage. 

THE  DEVIL  IS  DRIVING:  Edmund  Loew,  Wynne 
Gibson — This  is  a  good  picture  dealing  with  the  au- 
tomobile stealing  racket  as  handled  by  organized  big 
city  criminals.  Cast  is  good  and  it  will  fit  into  any 
program. — Chas.  Lee  Hyde,  Grand  Theatre,  Pierre, 
S.  D. 

A  FAREWELL  TO'  ARMS:  Gary  Cooper.  Helen 
Hayes— Picked  up  on  Monday.  Truly  a  four  star  pic- 
ture. Will  go  over  for  anyone  that  gets  behind  it. 
Push  this  one,  you  won't  be  disappointed.  Played 
Jan.  22-23.  Running  time,  78  minutes. — Joseph  J. 
Greene,  Illinois  Theatre,  Macomb,  111.  Family  patron- 
age. 

GUILT-Y  AS  HELL:  Victor  McLaglen,  Edmund 
Low-e.  Richard  Arlen — Clean,  entertaining  mystery 
drama  with  comedy  enough  to  break  the  monotony 
when  became  too  dramatic.  Enjoyed  by  all.  Little 
extra  business  even.  Played  Tan.  20-21.  Running 
time.  80  minutes.— P.  G.  Estee,  S.  T.  Theatre,  Parker, 
S.  D.    Small  town  patronage. 

HE  LEARNED  ABOUT  WOMEN:  Stuart  Erwin, 
Alison  Skipworth — Very  much  overrated  as  a  comedy. 
There  are  not  many  laughs.  The  story  develops  slowly 
and  there  is  too  much  dialogue.  The  audience  was 
restless  all  the  way  through  and  they  did  not  go  for 
it.  Just  an  average  picture  that  will  not  build  up  on 
succeeding  davs.  Your  audience  will  not  give  you 
much  credit  for  it.  There  is  no  action  to  it.  It 
depends  upon  the  supposedly  clever  situations  but  they 


missed  fire.  I  do  not  think  it  will  get  money  in  the 
small  towns.  Not  on  the  succeeding  davs.  Played 
Jan.  29-30.— A.  E.  Hancock,  Columbia  Tlieatre, 
Columbia  City,  Indiana. 

HOT  SATURDAY:  Nancy  Carroll,  Gary  Grant- 
Not  so  hot  as  the  title  indicates,  but  a  pret  fin 
show.  Carroll  means  nothing  here  any  more.  Played 
Jan.  20-21.  Running  time,  74  minutes. — H.  R,  Crom- 
well, Bedford  Theatre,  Bedford,  Pa.  Small  town 
patronage. 

IF  I  HAD  A  MILLION:  Richard  Bennett— A  good 
show  but  failed  to  do  any  business.  A  different  story 
than  most  pictures  but  was  enjoyed  by  all.  Running 
time,  95  minutes. — Harold  Smith,  Dreamland  Theatre, 
Carson,  Iowa.    Rural  patronage. 

IF  I  HAD  A  MILLION:  Gary  Cooper,  Wynne  Gib- 
son— The  reviews  were  good  on  this  but  I  don't  know 
why — the  poorest  Paramount  picture  of  the  year.  Did 
not  please  30%.  Which  goes  to  show  that  some  of  the 
critics  don't  know  a  good  picture  after  all.  Played 
Dec.  25-26-27.  Running  time,  95  minutes. — J.  O.  Smith, 
Dixie  Theatre,  Lineville,  Ala.    Small  patronage. 

ISLAND  OF  LOST  SOULS:  Charles  Laughton,  Bela 
Lugosi — We  ran  this  at  midnight.  Is  on  a  par  with 
other  socalled  horror  pictures.  Played  Jan.  28. — D. 
E.  Fitton,  Lyric  Theatre,  Harrison.  Ark.  small  town 
patronage. 

MADISON  SQUARE  GARDEN:  Jack  Oakie— Very 
good.  No  one  will  go  out  disappointed  after  seeing 
this  picture  and  word-to-mouth  will  help  a  lot.  Best 
action  picture  in  some  time.  Paramount  releases  have 
all  been  good  of  late.  Better  than  average  gross. 
Played  Jan.  28.  Running  time,  74  minutes, — \'.  C. 
Wenkler,  Colonel  Theatre.  Erie,  Pa.  General  patron- 
ange. 

MAN  FRO'M  YESTERDAY:  Claudette  Colbert, 
Clive  Brook — Not  very  many  folks  seemed  interested 
in  this  after-the- war  story  and  we  took  the  licking  at 
the  box  office.  Running  time,  70  minutes. — Majestic 
Theatre,  Lexington,  Neb.    Family  patronage. 

M'OVIE  CRAZY:  Harold  Lloyd,  Constance  Cum- 
mings — Better  than  the  last  two  Lloyds  but  did  not 
pull  for  the  reason  that  he  does  not  keep  before  the 
public  and  their  memories  are  short.  The  story  has 
been  done  many  times  in  the  last  two  years.  The 
same  old  hooey  of  the  country  boy  who  makes  good 
in  Hollywood.  The  picture  has  plenty  of  gags  and 
in  some  spots  there  are  some  laughs.  But  the  pic- 
ture seemed  to  drag  in  the  middle  and  then  picked 
up  at  the  end.  If  they  like  Lloyd  it  will  do  business, 
but  did  not  for  us  and  we  played  it  Sunday  and 
Monday.  There  is  one  star  in  this  picture  and  that's 
Louise  Closser  Hale.  She  had  a  swell  role  in 
"Rebecca  of  Sunnybrook  Farm"  and  the  audience  re- 
membered her  comedy  in  that  picture.  You  will 
see  more  of  her  in  the  future  for  she  has  a  flair  for 
comedy  on  the  line  of  Marie  Dressier, — A.  E.  Han- 
cock, Columbia  Theatre,  Columbia  City,  Ind.  Small 
town  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft.  Constance 
Cummings — Real  class  production  that  pleased  every- 
one. Cummings  is  a  comer  and  Mae  West — well,  she 
has  something,  I  don't  know  what  it  is — and  she'll 
go  places  if  she  gets  a  break.  Played  Jan,  11-12,  Run- 
ning time,  71  minutes. — H.  R.  Cromwell.  Bedford 
Theatre,  Bedford,  Pa.    Small  town  patronage, 

NIGHT  OF  JUNE  13th:  Clive  Brook.  Frances 
Dee — Starts  slow,  but  winds  up  with  bang".  Paramount 
is  getting  better.  More  power  to  Paramount — the 
pioneers.  Played  Dec.  26. — Lee  Brewerton.  Capitol 
Theatre,  Raymond,  Alberta.    Small  town  patronage. 

NIGHT  OF  JUNE  13th:  Clive  Brook.  Lila  Lee- 
Good  picture  of  small  town  type,  but  poor  draw. 
Liked  by  all,  but  appeal  was  limited. — ^B.  C.  Talley, 
Carolina  Theatre,  Lumberton,  N.  C.  Small  town 
patronage. 

TROUBLE  IN  PARADISE:  Herbert  Marshall, 
Kay  Francis — They  just  wouldn't  come  out  to  see 
this  one  and  I  can't  blame  them.  It  certainly  was 
a  box  office  flop  for  me.  Did  not  please  50%  of  those 
who  saw  it  and  I  am  still  hearing  about  how  it  was 
disliked.  Too  draggy  and  nothing  to  hold  interest. 
Lots  of  film  wasted,  could  have  been  put  in  two  reels. 
I  have  found  that  a  little  action  along  with  the  dia- 
logue has  a  better  chance  of  drawing  in  the  small 
towns.  Running  time,  85  minutes. — M.  A.  Edwards, 
Ritz  Theatre,  Phillipsburg,  N.  J.  Small  town  patron- 
age. 

TROUBLE  IN  PARADISE:  Miriam  Hopkins, 
Herbert  Marshall,  Kay  Francis — One  of  the  finest 
directed  and  timed  pictures  we  have  ever  run.  Swell 
show.  Pretty  high  class.  But  the  exhibitors  will 
like  it  anyway.  'This  is  one  of  those  shows  that  you 
know  yourself  is  good,  but  darned  hard  to  make  the 
farmers  and  plain  folks  think  that  way.  Also  the 
best  looking  clock  that  was  ever  in  pictures  is  in 
this.  Look  for  it.  It's  a  pip.  Kay  Francis  is  a 
"Honey." — Walt  Bradley,  Moon  Theatre,  Neligh, 
Neb.    High  class  patronage. 

UNDER  COVER  MAN:  George  Raft.  Nancy  Car- 
roll— Just  a  pip  of  a  show.  This  boy  Raft  is  a  comer 
and  a  real  actor.  Good  supporting  cast  and  good 
story.  It  didn't  cost  much  to  make  this  picture  but 
it  has  more  real  entertainment  than  many  of  the 
million  dollar  class.  This  just  shows  what  a  good 
story  means.  You  don't  have  to  spend  much  money 
to  make  a  good  picture  if  you've  got  a  good  story  and 
a  fair  cast.  Every  person  that  saw  this  picture 
liked  it.  Nancy  Carroll  and  the  other  members  of 
the   cast   are   excellent.     Played   January   18. — S.  H. 


February    M,  1933 


MOTION    PICTURE  HERALD 


43 


Rich,  Rich  Theatre,  Montpelier,  Idaho.  Town  and 
rural  patronage. 

UNDER  COVER  MAN:  George  Raft— Excellent. 
Deserves  exploiting  in  a  big  way.  Played  January 
22-23.— Charles  W.  Proctor,  Sultana  Theatre,  Wil- 
liams, Ariz.    Small  town  patronage. 

W1U5  HORSE  MESA:  Randolph  Scott,  Sally 
Blane — Another  fine  Western,  but  it  doesn't  go  over 
in  my  town.  They  have  made  too  many  cheap  West- 
erns with  illogical  plots  to  enable  one  to  sell  any 
western. — Chas.  Lee  Hyde,  Grand  Theatre,  Pierre, 
S.  D. 

WILX)  HORSE  MESA:  Randolph  Scott,  Sally  Blaiie 
— Entertaining  out-of-order  picture  made  from  this 
Zane  Grey  tale,  which  followed  book  a  bit  closer  than 
some  of  the  others.  Pleased.  Played  Jan,  27-28.  Run- 
ning time,  60  minutes. — P.  G.  Estee,  S.  T.  Theatre, 
Parker,  S.  D.    Small  town  patronage 

WILD  HORSE  MESA:  Randolph  Scott.  Sally 
Blane — Excellent  western.  Played  Jan.  28. — D.  E.  Fit- 
ton,  Lyric  Theatre,  Harrison,  Ark.  Small  town  patron- 
age. 


RKO 

AGE  OF  CONSENT:  Richard  Cromwell,  Dorothy 
Wilson — Advertised  this  not  suitable  for  children  and 
only  had  nine  kids,  but  had  to  put  folding  chairs  down 
the  aisles  to  accommodate  the  crowds,  and  had  a 
school  play  for  competition  first  night;  one  womari 
who  superintends  a  Sunday  School  came  and  when 
she  left  she  told  my  wife  it  was  not  so  bad  as  if 
she  was  disappointed,  she  was  not  shocked.  Picture 
only  fair. — Robert  K.  Yancey,  Paradise  Theatre,  Cot- 
ter, Ark.     Railroad  and  general  patronage. 

ANIMAL  KINGDOM:  Ann  Harding— A  very  good 
picture  and  drew  a  little  extra  business.  Advertised 
It  as  the  picture  Roxy  used  to  open  the  new  RKO 
Roxy.  Played  Jan.  20-21.— J.  A.  Blatt,  Rex  Theatre, 
Corry,  Pa.    General  patronage. 

BIRD  OF  PARADISE:  Dolores  Del  Rio,  Joel  Mc- 
Crea — One  swell  picture.  Just  enough  native  stuff  to 
be  interesting  and  the  tragic  ending  is  not  unSfuly 
stressed.  Played  Jan.  21-22.— Roy  W.  Adams,  Mason 
Theatre,  Mason,  Mich.    General  patronage. 

THE  CONQUERORS:  Ann  Harding,  Richard 
Dix — This  is  a  great  picture  and  should  show  in 
every  theatre.  It  is  entertainment  and  history  and 
gives  your  patrons  something  to  take  home  and  think 
about.  It  is  well  done  and  has  a  great  cast. — Chas. 
Lee  Hyde,  Grand  Theatre,  Pierre,  S.  D. 

THE  CONQUERORS:  Richard  Dix,  Ann  Harding- 
Played  this  one  Friday  and  Saturday,  our  action 
days,  and  it  pleased  a  better  than  average  week-end 
crowd.  Step  on  this  one,  it's  okay. — E.  C.  Talley, 
Carolina  Theatre,  Lumberton,  N.  C.  Small  town 
patronage. 

THE  CONQUERORS:  Richard  Dix,  Ann  Harding— 
Another  timely  production  dealing  with  our  depres- 
sion and  will  do  much  to  stimulate  confidence  on  the 
part  of  the  people  who  are  wondering  if  we  will  ever 
come  out  of  it.  Guy  Kibbee  contributes  much  of  the 
entertainment  value.  Played  January  18-19. — Charles 
W.  Proctor,  Sultana  Theatre,  Williams,  Ariz.  Small 
town  patronage. 

THE  CONQUERORS:  Richard  Dix— Very  good  pic- 
ture, but  not  as  good  as  "Cimarron."  Played  Dec. 
25-26.  —  Kreighbaum  Brothers,  Char- Bel  Theatre, 
Rochester,  Ind.    Small  town  patronage. 

THE  HALF  NAKED  TRUTH:  Lee  Tracy,  Lupe 
Velez — Pleased  99%  and  it's  impossible  to  please  the 
other  1%  with  anything.  People  like  pictures  like 
this  nowadays  and  will  come  to  see  them.  It  will 
bear  all  the  advertising  you  can  give  it.  Played 
December  29-30. — T.  Thompson,  Palace  and  Princess 
Theatres,  Cedartown,  Ga.     Small  town  patronage. 

THE  HALF  NAKED  TRUTH:  Lee  Tracy,  Lupe 
Velez — A  knockout  for  small  towns.  This  boy  Tracy 
is  a  great  favorite.  Understand  he  is  a  problem  for 
the  producers.  After  all  it's  time  they  had  a  few. 
However,  pictures  of  this  type  are  a  great  tonic  for 
a  sick  box  office.  Played  December  27. — H.  R. 
Hisey,  State  Theatre,  Nashville,  111.  Rural  patronage. 

THE  HALF  NAKED  TRUTH:  Lee  Tracy  gets 
better  in  every  picture.  This  is  just  a  good  hokum 
story  but  it  gets  by  and  they  like  it.  Business  a  little 
better  than  ordinary  on  a  Friday  and  Saturday  date. 
Played  Jan.  13-14.— J.  A.  Blatt,  Rex  Theatre,  Corry. 
Pa.    General  patronage. 

HELL'S  HIGHWAY:  Good  picture  of  its  kind. 
Drew  better  than  average  business.  Acting  fine. — 
Robert  K.  Yancey,  Paradise  Theatre,  Cotter,  Ark. 
Railroad  and  general  patronage. 

HOLD  'EM  JAIL:  Wheeler  and  Woolsey— Drew 
better  than  average  and  pleased  everybody.  A  ^ood 
comedy  that  you  shouldn't  pass  up.  Running  time, 
60  minutes. — ^Hippodrome  Theatre,  Julesburg,  Col. 
General  patronage. 

LADIES  OF  THE  JURY:  Edna  May  Oliver— Very 
good  comedy  of  the  court  room  type.  Used  it  for  a 
take-a-chance  show  and  had  better  than  average 
attendance.  Played  Jan.  4-5. — Robert  K.  Yancey. 
Paradise  Theatre,  Cotter,  Ark.  Railroad  and  general 
patronage. 


AIRPLANE  BUSINESS, 
OXCART  METHODS 

W hereupon  S.  H.  Rich,  of  the  Rich 
Theatre  at  Montpelier,  Idaho,  says 
this: 

"This  company  has  made  a  fine 
record  this  season.  If  the  balance  of 
the  pictures  are  as  good  as  those  re- 
leased up  to  date,  Paramount  will 
have  nothing  to  worry  about.  The 
recent  changes  have  been  a  good  thing 
for  the  company.  New  conditions 
must  be  met  and  met  right.  Many 
are  trying  to  run  an  airplane  busi- 
ness with  ox-cart  methods.  Para- 
mount  is  getting  new  faces  into  pic- 
tures and  new  m.en  as  department 
heads,  and  thus  far  are  mailing  good. 
Let  us  hope  that  under  the  new  or- 
ganization more  attention  will  be  paid 
to  production  and  that  a  picture  will 
not  be  released  that  is  not  tip  to  a 
certain  standard.  There  never  was  a 
time  when  we  needed  good  pictures 
more  than  now,  and  even  under  pres- 
ent conditions,  good  pictures  will  do  a 
good  business." 


LITTLE  ORPHAN  ANNIE:  Mitzi  Green— Used 
this  as  a  "Family  Night"  offering  to  pleased  audi- 
ences. A  clever  picture  with  lots  of  human  interest. 
Played  Jan.  30, -Feb.  1.  Running  time,  60  minutes. — 
Boom  &  Du  Rand,  Lyric  Theatre,  Ellendale,  N.  D, 
Small  town  patronage. 

MEN  ARE  SUCH  FOOLS:  Leo  CarriUo,  Una  Mer- 
kel — Terrible  flop  at  box  office — and  just  another  pic- 
ture. Played  Jan.  3I-Feb.  1.  Running  time,  64 
minutes. — Majestic  Theatre,  Lexington.  Neb.  Family 
patronage. 

MEN  OF  AMERICA:  Richard  Dix— Ordinary  Dix 
action  picture.  Good  for  Saturdays.  Not  so  hot  for 
Sunday.  Played  Jan.  20-21. — Kreighbaum  Brothers. 
Char- Bell  Theatre.  Rochester,  Ind.  Small  town 
patronage. 

PENGUIN  POOL  MURDER:  Edna  May  Oliver- 
Plenty  of  laughs.  Weak  story  but  a  good  picture. 
Played  Jan.  10-11.— Kreighbaum  Brothers,  Char-Bell 
Theatre,  Rochester,  Ind.    Small  town  patronage. 

PHANTOM  OF  CRESTWOOD:  Ricardo  Cortez, 
Karen  Morley — A  very  interesting  mystery  picture. 
Splendid  cast.  Pleased  all  that  saw  it. — Bert  Silver, 
Silver  Family  Theatre,  Greenville,  Mich.  TOwn  and 
country  patronage. 

RENEGADES  OF  THE  WEST:  Tom  Keene— Good 
western.  Played  Jan.  14. — Kreighbaum  Brothers. 
Char- Bell  Theatre,  Rochester,  Ind.  Small  town 
patronage. 

ROCKABYE:  Constance  Bennett — Our  audience 
said  that  this  is  about  the  best  Bennett  they  had  seen. 
Played  Jan.  1-2.— Kreighbaum  Brothers,  Char-Bell 
Theatre,  Rochester,  Ind.    Small  town  patronage. 

THE  SPORT  PARADE:  Joel  McCrea— Very  good 
program  picture.  Played  Jan.  3-4. — Kreighbaum 
Brothers.  Char- Bell  Theatre,  Rochester,  Ind.  Small 
town  patronage. 

Tiffany 

TEXAS  GUN  FIGHTER:  Ken  Maynard— Another 
western.  Everybody  pans  them  but  they  usually  pay 
out.  Played  Jan.  7-8. — Roy  C.  Adams,  Mason  Theatre, 
Mason,  Mich.    General  patronage. 


United  Artists 

CONGRESS  DANCES:  Lilian  Harvey.  Conrad 
Veidt— Pulled  it  after  midnight  show.  Terrible.  More 
kicks  and  walkouts  than  we  have  had  in  ages.  Played 
Jan,  1,  Running  time,  80  minutes. — Boom  &  Du  Rand. 
Lyric  Theatre,  Ellendale,  N.  D.  Small  town  patron- 
age. 

THE  GREEKS  HAD  A  WORD  FOR  THEM:  Ina 

Claire,  Joan  Blondell — Was  afraid  of  this  because  of 
press  comments,  but  it  is  a  clever  comedy.  Played 
Jan.  23-25.  Running  time.  80  minutes. — Boom  &  Du 
Rand.  Lyric  Theatre,  Ellendale,  N.  D.  Small  town 
patronage. 

RAIN:  Joan  Crawford — Hard  to  realize  that  a  star 
of  Crawford's  caliber  means  so  little  at  the  box  office 
even  in  a  poor  vehicle.  Paid  plenty  for  the  Crawford 
name  but  had  to  pull  it  before  the  end  of  the  run. 


Audience  reaction  very  bad  and  this  picture  hurt  the 
star.  Played  Jan.  14,  Running  time,  9i  minutes. — 
V.  C.  Wenkler.  Colonel  Theatre.  Erie.  Pa.  General 
patronage. 

MR.  ROBINSON  CRUSOE:  Douglas  Fairbanks- 
Very  good  picture,  A  rest  from  the  overdone  type  of 
story  romances.  Our  folks  liked  it  and  some  stayed 
for  a  second  show.  Said  it  was  refreshing.  Played 
Jan.  8-9.— Kreighbaum  Brothers,  Char-Bell  Theatre, 
Rochester,  Ind.    Small  town  patronage. 

SKY  DEVILS:  Spencer  Tracy.  Ann  Dvorak— Good 
rowdy  farce  comedy  but  priced  too  high  for  my  town. 
Lost  money  on  it.  Played  Dec.  31-Jan.  1. — Roy  W. 
Adams,  Mason  Theatre,  Mason,  Mich.  General  patron- 
age. 

Universal 

AFRAID  TO  TALK:  Eric  Linden.  Sidney  Fox- 
Played  to  a  slightly  smaller  Sunday  and  Monday- 
crowd,  due  probably  to  severe  weather  rather  than 
an  inferior  picture.  However,  it  didn't  bring  out  the 
long  absent  faces.  Played  Jan.  22-23. — Elaine  S.  Fur- 
long, Star  Theatre,  Heppner,  Ore.  Small  town  patron- 
age. 

AFRAID  TO  TALK:  Eric  Linden — Just  an  ordinary 
picture.  Played  Jan.  19. — Kreighbaum  Brothers,  Char- 
Bell  Theatre,  Rochester,  Ind.    Small  town  patronage. 

AIR  MAIL:  Ralph  Bellamy,  Pat  O'Brien— Air  pic- 
tures draw  and  please  if  done  on  large  scale  and  this 
is  done  as  the  public  thinks  it  should  be  done.  Played 
Jan,  18-19.  Running  time,  83  minutes. — Joseph  J. 
Greene,  Illinois  Theatre,  Macomb,  III.  Family  patron- 
age. 

AIR  MAIL:  Ralph  Bellamy— The  best  air  picture 
that  has  been  along  in  some  time.  Swell  flying, 
comedy,  drama,  thrills,  and  a  little  of  everything. 
Family  entertainment.  Played  Jan.  17-18. — J.  G.  Cald- 
well, Princess  Theatre,  Aurora,  Mo.  Small  town 
patronage. 

AIR  MAIL:  Ralph  Bellamy,  Pat  O'Brien— This  is 
one  of  the  most  highly  praised  and  generally  satisfac- 
tory pictures  we  have  had  in  a  long  time.  Brought 
our  midweek  crowd  up  considerably.  Played  Jan. 
17-18-19,  Running  time,  83  minutes. — Elaine  S.  Fur- 
long, Star  Theatre,  Heppner,  Oregon.  Small  town 
patronage. 

THE  ALL  AMERICAN:  Richard  Arlen— A  very 
nice  football  picture  that  drew  good  business.  Run- 
ning time,  78  minutes. — Harold  Smith,  Dreamland 
Theatre,  Carson,  Iowa.    Rural  patronage. 

THE  OLD  DARK  HOUSE:  Boris  Karloflf— A  good 
mystery  picture.  Not  very  gruesome.  Played  Dec. 
31. — Kreighbaum  Brothers,  Char-Bell  Theatre',  Roches- 
ter, Ind.    Small  town  patronage, 

THE  OLD  DARK  HOUSE:  Boris  Karloft— Starved 
on  this  one.  Karloff  worth  nothing  to  the  picture  and 
didn't  please  anyone.  Far  from  being  another 
"Frankenstein." — O.  H.  Miller,  Alamo  Theatre,  Pine 
Blufif,  Ark.    Small  town  patronage. 

OLD  DARK  HOUSE:  Boris  Karloflf— Usual  crowds, 
not  a  draw.  Most  patrons  thought  it  more  horror 
stuff  than  anything  previously  shown.  Played  Jan. 
24-25.  Running  time,  72  minutes. — Majestic  Theatre, 
Lexington,  Neb.    Family  patronage. 

ONCE  IN  A  LIFETIME:  Jack  Oakie— After  having 
seen  the  picture  previewed,  was  afraid  to  show  it,  but 
it  clicked  100%  and  showed  it  two  days  without  a 
knock,  to  a  capacity  house  too. — O,  H.  Miller,  Alamo 
Theatre.  Pine  Bluff,  Ark.    Small  town  patronage. 

THEY  JUST  HAD  TO  GET  MARRIED:  Zazu 
Pitts,  Slim  Summerville — This  picture  is  positively 
the  outstanding  comedy  drama  of  all  time.  Have 
never  shown  a  picture  that  received  so  much  com- 
ment. Don't  fail  to  boost  it  and  play  it.  Half  my 
customers  came  back  the  second  night  for  another 
laugh.  It's  it. — Ned  Pedigo,  DeLuxe  Theatre,  Gerber, 
Okla.    Small  town  patronage. 

THEY  JUST  HAD  TO  GET  MARRIED:  Zazu 
Pitts,  Slim  Summerville — One  of  our  "Paid"  re- 
porters gave  this  an  awful  panning,  but  fortunately  I 
found  out  different  before  playdate  and  changed  my 
booking  from  a  playdown  (bargain  day)  date  to  a 
Sunday-Monday  date  and  "am  I  glad?"  Title  and 
star  draw  sure  pulled  them  in.  Best  Sunday  busi- 
ness in  a  long  long  time.  Call  it  "hokum"  if  you 
want  to,  but  it  satisfies,  so  let's  forget  the  sophisti- 
cation and  give  'em  what  they  want  and  enjoy. 
Played  January  22-23.  Running  time,  70  minutes. — 
Joe  Hewitt,  Lincoln  Theatre,  Robinson.  111.  Mixed 
patronage. 

THEY  JUST  HAD  TO  GET  MARRIED;  Slim 
Summerville,  Zazu  Pitts — Here,  gentlemen,  seems  to 
be  the  answer  to  a  showman's  prayer.  An  absolute 
clean  up.  To  my  regret  played  only  one  day.  Ran 
three  performances  to  capacity  business.  Picture 
well  gagged  and  audience  ate  it  up.  Don't  let  this 
slip  by  you.  Played  January  10. — H.  R.  Hisey,  Sta-te 
Theatre,  Nashville,  III.    Rural  patronage. 

THEY  JUST  HAD  TO  GET  MARRIED:  Slim 
Summerville.  Zasu  Pitts — This  is  a  super  comedy. 
Will  appeal  to  all  classes  and  types  of  audiences. 
Good  for  any  day  of  the  week.  Played  Jan,  12-13. — 
Kreighbaum  Brothers,  Char-Bell  Theatre,  Rochester, 
Ind.    Small  town  patronage. 

TOM  BROWN  OF  CULVER:  Tom  Brown— An  ex- 
ceptionally good  picture  that  drew  above  average  busi- 


44 


MOTION    PICTURE  HERALD 


February     II,  1933 


ness.  Brown  is  a  new  one  for  me  and  he  made  a  lot 
of  friends.  Running  time,  70  minutes. — Harold  Smith, 
Dreamland  Theatre,  Carson,  Iowa.    Rural  patronage. 

Warner 

I  AM  A  FUGITIVE  FROM  A  CHAIN  GANG: 

Paul  Muni— Tense,  gripping  picture  that  is  essentially 
men's  entertainment  that  they  will  never  forget.  Busi- 
ness above  average.  Played  Jan.  30-31.  Running 
time,  90  minutes.— H.  R.  Cromwell,  Bedford  Theatre, 
Bedford,  Pa.    Small  town  patronage. 

I  AM  A  FUGITIVE  FROM  A  CHAIN  GANG:  Paul 
Muni — Best  draw  we've  had  in  a  long  time.  Drew 
many  more  men  than  ladies.  Quite  sure  the  ladies 
didn't  find  it  very  pleasant  entertainment  as  several 
walked  out.  Rouses  your  sympathy  for  Muni  to  point 
of  real  excitement.  Should  get  real  business  any- 
where. Played  Jan.  29-30.  Running  time,  93  minutes. 
—Majestic  Theatre,  Lexington,  Neb.  Family  patron- 
age. 

BLESSED  EVENT:  Lee  Tracy— Par  excellent.  This 
picture  will  cause  your  audience  to  grow  weak  with 
laughter.  Played  Jan.  17-18.— Kreighbaum  Brothers, 
Char-Bell  Theatre,  Rochester,  Ind.  Small  town  patron- 
age. 

BLESSED  EVENT:  Lee  Tracy— One  of  the  clever- 
est and  most  appreciated  films  shown  in  some  time. 
Every  wisecrack  a  laugh.  Drew  splendidly. — O.  H. 
Miller,  Alamo  Theatre,  Pine  Bluff,  Ark.  Small  town 
patronage. 

HAUNTED  GOLD:  John  Wayne— Good  western 
with  enough  mystery  to  change  the  type  and  a  negro, 
Blue  Washington,  steals  the  show.  That's  the  first 
time  I  ever  saw  a  negro  cowboy.  Played  Jan.  27-28. 
Running  time,  58  minutes.— H.  R.  Cromwell,  Bedford 
Theatre,  Bedford,  Pa.    Small  town  patronage. 

JEWEL  ROBBERY:  William  Powell— Played  one 
day  only  and  didn't  do  enough  business  to  pay  ex- 
penses. Good  picture  with  just  ordinary  drawing 
power  would  be  my  opinion.  Played  Jan.  26. — 
Mayme  P.  Musselman,  Princess  Theatre,  Lincoln,  Ky. 
Small  town  patronage. 

JEWEL  ROBBERY:  William  Powell,  Kay  Francis 
— Light  society  comedy  melodrama.  It  seemed  to 
please.  The  moral  seems  to  be  that  if  you're  smooth 
enough  to  get  away  with  it  you  can  steal  all  the 
jewels  in  Vienna  and  have  all  the  pretty  ladies  leaving 
their  husbands  to  run  away  with  you.  Played  Jan. 
10-11.— Roy  W.  Adams.  Mason  Theatre,  Mason,  Mich. 
General  patronage. 

LAWYER  MAN:  William  Powell,  Joan  Blondell— 
Just  a  fair  little  program  picture  that  may  do  for 
a  one  night  showing — nothing  big,  but  will  prove  en- 
tertaining to  the  average  picture  fan.  Joan  Blondell 
has  practically  nothing  to  do,  so  better  leave  her 
ofT  the  billing.  Played  Jan.  25.  Running  time,  73 
minutes. — R.  W.  Hickman,  Lvric  Theatre,  Greenville, 
111. 

LIFE  BEGINS:  Loretta  Young— When  you_  play 
this  one,  would  advise  playing  it  for  all  those  sixteen 
years  or  over — no  children  admitted  unless  with 
parents.  We  did  this  and  the  picture  drew  50%  above 
average  business  for  two  days  and  seemed  to  please 
all  of  them.  Advertise  it  strong  as  a  strong  picture 
for  adults  only  and  you'll  do  business.  The  Follies 
blonde  that  presents  her  husband  with  twins  will  give 
your  patrons  plenty  of  good  laughs.  She  steals  the 
picture.  Played  Jan.  18-19.  Running  time,  72 
minutes. — S.  M.  Farrar,  Orpheum  Theatre,  Harris- 
burg,  111.    Small  city  patronage. 

THE  MOUTHPIECE:  Warren  William,  Sidney  Fox 
— An  excellent  picture  and  well  liked  by  all.  You  can 
tell  them  that  William  is  good  and  you  will  not  mis- 
represent him.  Did  a  good  business  and  this  will  do 
the  same  for  many  others.  Very  good  sound.  Played 
Jan.  15-16.  Running  time,  75  minutes.— James  Augus- 
tine, Spa  Theatre,  Hot  Springs,  Ark.  General  patron- 
age. 

PARACHUTE  JUMPER:  A  good  Saturday  night 
picture.  Contains  a  lot  _  of  thrills  and  excitement. 
Douglas  Fairbanks,  Jr.,  is  not  much  of  a  draw  at 
the  box  office.  Played  Jan.  28. — R.  W.  Hickman, 
Lyric  Theatre,  Greenville,  111. 

RIDE  HIM,  COWBOY:    John  Wayne.  Ruth  Hall— 
A  splendid  western.    Star  is  extra  good.    More  of  a 
story  than  most  of  the  westerns.     Played  Jan.  28. — 
Bert  Silver,  Silver  Family  Theatre,  Greenville,  Michi- . 
gan.    Town  and  country  patronage. 

SCARLET  DAWN:  Douglas  Fairbanks,  Jr.,  Nancy 
Carroll — Somebody  slipped  on  this.  It  is  only  film 
wasted  and  nobody  liked  it.  Played  Jan.  2-3.  Run- 
ning time,  60  minutes. — H.  R.  Cromwell,  Bedford  The- 
atre, Bedford,  Pa.    Small  town  patronage. 

SO  BIG:  Barbara  Stanwyck — Used  this  on  my  bar- 
gain night  and  it  went  over  very  nicely.  Not  as  good 
a  picture  as  I  expected  but  it  drew  good  business  and 
seemed  to  please. — Harold  Smith,  Dreamland  Theatre, 
Carson,  Iowa.    Rural  patronage. 

A  SUCCESSFUL  CALAMITY:  George  Arliss— 
Good  picture  and  made  to  order  for  Arliss.  Ran  it  for 
the  Lions  Club  and  they  were  satisfied.  Did  fair  busi- 
ness and  it  showed  a  profit.  One  of  the  month's 
miracles.  Played  Jan.  16-17. — Mayme  P.  Musselman, 
Princess  Theatre,  Lincoln,  Kan.  Small  town  patronage. 

WINNER  TAKE  ALL:  James  Cagney— This  one 
didn't  get  film  rental  first  night,  but  the  second  night 
more  than  made  up  for  it,  so  they  must  have  liked  it 
to  do  that  in  this  town.    Played  Jan.  13-1'(. — Robert 


K.  Yancey,  Paradise  Theatre,  Cotter,  Ark.  Railroad 
and  general  patronage. 


World  Wide 

CROOKED  CIRCLE:  Zasu  Pitts,  James  Gleason— 
Get  a  crowd  in  on  this  one  and  you  have  a  riot  on 
your  hands.  For  once  Pitts  and  Gleason  start  doing 
their  stuff  in  the  haunted  house,  the  crowd  roars,  and 
how  they  roar.  This  is  not  a  great  picture,  but  as  a 
mystery  drama  it  ranks  as  high  as  any  we  have  had. 
It  drew  well  at  the  box  office,  doing  as  much  business 
as  a  socalled  special  did  ahead  of  it  two  days.  Played 
Jan.  17.  Running  time,  76  minutes.— S.  M.  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city  patron- 
age. 

Short  Features 

Columbia 

THE  GROCERY  BOY  AND  BARNYARD  OLYM- 
PICS: Mickey  Mouse — Two  very  entertaining  cartoon 
comedies. — Roy  W.  Adams,  Mason  Theatre,  Mason, 
Mich.    General  patronage. 

LAMBS'  GAMBOLS:  These  are  good,  containing 
quite  a  bit  of  music  and  dancing,  and  that  seems  to 
please  people  nowadays.  Two  reels. — Charles  Lee, 
Lyric  Theatre,  Eureka,  S.  D.    Small  town  patronage. 

SCRAPPY  CARTOONS:  Here  is  a  series  that  has 
been  improved  very  much  since  its  inception,  and  in 
our  opinion  now  ranks  with  the  best  of  the  animated 
single  reelers.  In  addition  a  rather  unusual  campaign 
has  been  put  behind  these,  through  cartoon  lessons 
offered  in  schools,  that  has  created  a  lot  of  child 
interest.  Well  done,  and  getting  better. — Charles  Lee, 
Lyric  Theatre,  Eureka,  S.  D.    Small  town  patronage. 

SUNDAY  CLOTHES:  Cartoon— Better  than  aver- 
age cartoon — Robert  K.  Yancey,  Paradise  Theatre, 
Cotter,  Ark.    Railroad  and  general  patronage. 


Educational 

THE  ACID  TEST:  Tom  Howard— As  usual, 
Howard  gave  us  plenty  of  laughs  in  this  one.  It's 
the  best  he  has  made  in  some  time.  Spot  it  on  a  night 
when  you  will  have  a  house  full  and  hear  them  roar. 
Running  time,  10  minutes. — S.  M.  Farrar,  Orpheum 
Theatre,  Harrisburg,  111.    Small  city  patronage. 

SUNKISSED  SWEETIES:  Andy  Clyde  —  Good 
comedy.  Better  than  the  average. — Bert  Silver,  Sil- 
ver Family  Theatre,  Greenville,  Michigan. 

TORCH Y'S  BUSY  DAY:  Ray  Cooke— A  very  good 
comedy. — Bert  Silver,  Silver  Family  Theatre,  Green- 
ville, Michigan. 

Fox 

BIG  GAME  OF  THE  SEA:  All  about  a  whale 
fisherman  and  how  they  take  care  of  the  big  ones  that 
they  catch.  Interesting.  You've  seen  it  done  before. 
— Mayme  P.  Musselman,  Princess  Theatre,  Lincoln, 
Kan.    Small  town  patronage. 

KASHMIR  TO  KHYBER:  Magic  Carpet— Would 
be  75%  better  if  description  was  given  by  announcer. 
Fell  below  other  travelogues  on  this  account.  Fox  will 
have  to  come  to  it. — D.  E.  Fitton,  Lyric  Theatre, 
Harrison,  Ark.    Small  town  patronage. 

MAGIC  CARPET  SERIES:  These  are  all  good.  But 
like  everything  else,  some  better  than  others. — H.  R. 
Cromwell,  Bedford  'Theatre,  Bedford,  Pa.  Small  town 
patronage. 

TOM  TOM  TRAIL:  Consider  these  Magic  Carpets 
a  good  one  reeler. — Mayme  P.  Musselman,  Princess 
Theatre,  Lincoln,  Kan.    Small  town  patronage. 

MGM 

ALUM  AND  EVE:  Zasu  Pitts,  Thelma  Todd- 
Good  slapstick  comedy.  Not  quite  as  good  as  some 
of  their  others. — D.  E.  Fitton,  Lyric  Theatre,  Harri- 
son, Ark.    Small  town  patronage. 

BIRTHDAY  BLUES:  Our  Gang— The  best  gang 
comedy  for  quite  a  spell. — J.  G.  Caldwell,  Princess 
Theatre,  Aurora,  Mo.    Small  town  patronage. 

THE  BULLY:  Flip  the  Frog— Good  cartoon- 
Robert  K.  Yancey,  Paradise  Theatre,  Cotter,  Ark. 
Railroad  and  general  patronage. 

COLOR  SCALES:  Fisherman's  Paradise— Very  in- 
teresting one-reeler  in  color. — Robert  K.  Yancey,  Para- 
dise Theatre,  Cotter,  Ark.  Railroad  and  general 
patronage. 

GIRL  GRIEF:  Charley  Chase— A  good  comedy  and 
Cliase  always  gets  some  laughs. — Mayme  P.  Mussel- 
man, Princess  Theatre,  Lincoln,  Kan.  Small  town 
patronage. 

GOAL  RUSH:  Flip  the  Frog— Fair  cartoon  subject. 
Not  as  good  as  some. — Mayme  P.  Musselman,  Princess 
Theatre,  Lincoln,  Kan.    Small  town  patronage. 


TOBASCO  KID:  Charley  Chase— Here's  as  funny 
a  comedy  as  Charlie  has  made  in  a  long  time.  Action 
is  with  cowboys  on  a  ranch  and  CTiarlie  plays  both 


the  bandit  and  the  hero.  Running  time,  19  minutes. 
— Majestic  Theatre,  Lexington,  Neb.  Family  patron- 
age. 

YOUNG  IRONSIDES:  Charley  Chase— Very  good 
— Robert  K.  Yancey,  Paradise  Theatre,  Cotter,  Ark. 
Railroad  and  general  patronage. 

Paramount 

AIN'T  SHE  SWEET:  Lillian  Roth— Very  good 
screen  song.  Roth  puts  her  song  over  nice. — J.  G. 
Caldwell,  Princess  Theatre,  Aurora,  Mo.  Small  town 
patronage. 

SINGAPORE  SUE:  Anna  Chang  and  Company— A 
musical  comedette.  Good  filler  for  any  program. — D. 
E.  Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small  town 
patronage. 

THE  SIPJ'GING  PLUMBER:  Donald  Novis,  Far- 
rell  Macdonald — The  first  of  the  new  two  reelers  from 
Paramount,  and  what  comedy.  In  my  opinion,  this  is 
the  best  comedy  I  have  had  this  or  last  year.  Novis 
has  a  wonderful  voice  and  should  stick  with  the  old 
favorite  songs  that  everyone  knows.  Macdonald  and 
other  members  of  the  cast  do  all  the  acting,  and  they 
are  swell.  Novis  can't  act,  but  boy,  how  that  bird 
can  sing.  Don't  fail  to  mention  Novis  and  Macdonald 
in  your  ad,  as  many  people  will  like  this  subject  bet- 
ter than  the  feature.  People  are  hungry  for  musicals 
and  singing  again.  Played  Jan.  20.— S.  H.  Rich,  Rich 
Theatre,  Montpelier,  Idaho.    Town  patronage. 

SLEEPY  TIME  DOWN  SOUTH:  Good  screen 
song  but  I  can't  get  them  to  sing.  How  do  you  do 
it? — Mayme  P.  Musselman,  Princess  Theatre,  Lincoln, 
Kan.    Small  town  patronage. 

RKO 

THE  GOLF  CHUMP:  Ed  Kennedy— A  very  funny 
two-reel  comedy.  Running  time,  two  reels. — Bert  Sil- 
ver, Silver  Family  Theatre,  Greenville,  Michigan. 

HOKUM  HOTEL:  Fables — Good  on  any  program. 
— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small 
town  patronage. 

JITTERS  THE  BUTLER:  Bobby  Clark,  Paul  Mc- 
Cullough — For  good  slapstick,  this  team  is  good,  and 
the  customers  like  it. — J.  G.  Caldwell,  Princess  The- 
atre. Aurora,  Mo.    Small  town  patronage. 

PENCIL  MANIA:  The  best  of  this  series  to  date. 
Will  fit  anywhere  a  good  musical  cartoon  is  needed. 
—J.  G.  Caldwell,  Princess  Theatre,  Aurora,  Mo. 
Small  town  patronage. 

THE  RINK:  Charlie  Cliaplin— This  has  plenty  of 
laughs  and  you  do  not  notice  that  there  is  no  talking. 
The  orchestra  does  an  excellent  job  on  this  picture. 
Would  advise  any  exhibitor  to  run  these  Chaplins  on 
Saturday  night.  The  kids  go  for  them  strong  and  the 
adults  seem  to  like  them.  Running  time,  19  minutes. 
— S.  M.  Farrar,  Orpheum  Theatre,  Harrisburg.  111. 
Small  city  patronage. 

Universal 

HOTTER  THAN  HAITI:  Slim  Summerville— Extra 
good  comedy — Robert  K.  Yancey,  Paradise  Theatre, 
Cotter,  Ark.    Railroad  and  general  patronage. 

MORTON    DOWNEY   AND    VINCENT  LOPEZ: 

Number  two  of  the  Universal  radio  series  and  much 
better  than  the  first  one.  In  fact,  this  one  gave 
satisfaction.  Believe  they  would  have  enjoyed  a  good 
two-reel  comedy  much  better  than  they  did  this  one. 
Running  time,  20  minutes. — S.  M.  Farrar,  Orpheum 
Theatre,  Harrisburg,  111.    Small  city  patronage. 

THE  STREET  SINGER:  Nick  Kenny— If  all  the 
Universal  radio  stories  are  like  this  one,  I  am  sorry 
I  bought  them.  This  was  the  first  one  of  the  sixteen 
and  it's  very  poor  effort.  Got  a  lot  of  razzing  from 
the  patrons.  Hope  the  other  fifteen  are  better.  Run- 
ning time,  20  minutes. — S.  M.  Farrar,  Orpheum  The- 
atre. Harrisburg,  111.    Small  city  patronage. 

Warner  Vitaphone 

THE  BAND  WAGON:  Jimmy  Caruso's  Band— 
Another  clever  Melody  Master.  And  a  piano  duet  in 
it  that'll  wake  everybody  up.  Running  time,  9 
minutes. — Majestic  Theatre,  Lexington,  Neb.  Family 
patronage. 

POOR  LITTLE  RICH  BOY:  Broadway  Brevity— A 
dandy  two-reeler  with  songs,  music,  beautiful  girls, 
gorgeous  sets  and  costumes.  Full  of  wisecracks  that 
keep  you  good-natured.  These  subjects  could  be  made 
into  three-reelers  and  take  the  place  of  a  double  bill. 
— S.  H.  Rich,  Rich  Theatre,  Montpelier,  Idaho.  Town 
patronage. 

Serials 
Universal 

HEROES  OF  THE  WEST:  Noah  Beery,  Jr.— Good 
action.  Well  done  building  up.  Running  time,  18 
minutes. — Joseph  J.  Greene,  Royal  Theatre,  Macomb, 
111.    Family  patronage. 

JUNGLE  MYSTERY:  Tom  Tyler— Pleasing  the 
kids  and  a  few  of  the  old  folks.  Average  type  serial 
of  wild  animal  thrills.  Average  running  time,  18 
minutes. — Majestic  Theatre,  Lexington,  Neb. 


February    II,  1933 


MOTION    PICTURE  HERALD 


45 


COMMUNITY  TO  RULE 
NEW  THEATRE  GROUP 


Admission  Return 
For  December  Is 
Under  November 

Another  $1,871,243.12  went  into  the  cof- 
fers of  the  United  States  Treasury  in  De- 
cember to  represent  the  tax  on  admissions 
to  places  of  amusement  in  November,  it  is 
reported  by  the  Internal  Revenue  Bureau. 

Compared  with  November,  when  $1,952,- 
379.32  was  collected,  the  December  receipts 
evince  a  falling  off,  but  in  this  respect  ap- 
parently but  followed  the  usual  seasonal 
trend  with  the  decline  markedly  less  severe 
than  that  of  1931  when  collections  dropped 
from  $240,635.25  to  $169,829.82.  All  pos- 
sibilities of  tax  legislation  during  the  pres- 
ent session  of  Congress  were  killed  January 
20  when  the  House  ways  and  means  com- 
mittee, by  a  strictly  party  vote,  rejected  all 
proposals  for  tax  measures  at  this  time.  The 
result  of  this  action  will  be  to  throw  the 
whole  question  of  taxes  into  the  special  ses- 
sion which  will  convene  under  President 
Roosevelt's  call,  shortly  after  April  15. 

With  the  treasury  deficit  showing  no 
signs  of  abating,  with  business  showing  lit- 
tle or  no  improvement — its  general  level  is 
probably  much  lower  than  a  year  ago  when 
the  1932  revenue  bill  was  under  considera- 
tion— there  is  no  likelihood  that  the  special 
session  of  Congress  will  move  to  relax  any 
of  the  present  levies. 

In  all  probability,  most  of  the  present  taxes 
will  be  retained,  those  that  are  eliminated 
being  consumption  taxes  which  will  be  re- 
placed by  the  general  manufacturers'  sales 
tax  which  is  expected  to  be  the  backbone  of 
any  new  revenue  legislation.  This  will  mean 
that  the  admission  tax  exemption  will  not 
be  increased,  although  it  is  not  to  be  taken 
as  promising  that  it  may  not  be  further 
reduced. 

Interworld  To  Distribute 
For  Chesterfield,  Invincible 

Interworld  Production,  Inc.,  recently  or- 
ganized, will  supervise  domestic  sales  and 
distribution  of  all  product  of  Chesterfield 
and  Invincible,  according  to  George  R. 
Batcheller,  president  of  Chesterfield.  Budd 
Rogers,  of  Interworld,  will  direct  the  sales. 

The  action  was  taken,  according  to  Mr. 
Batcheller,  so  that  he  might  concentrate  his 
attention  exclusively  on  production.  He 
plans  nine  Chesterfield  and  nine  Invincible 
productions  for  1933-34,  an  increase  of  six 
over  1932-33. 


Asks  Trailer  Time  Be  Cut 

Robert  F.  Sisk,  director  of  advertising 
and  publicity  for  RKO  and  Radio,  has  in- 
instituted  a  campaign  with  a  view  to  reduc- 
ing the  length  of  trailers.  Mr.  Sisk  believes 
trailers  should  be  limited  to  four  and  one- 
half  minutes,  since  patrons  are  forced  to  sit 
through  them  and  they  lose  their  effective- 
ness if  permitted  to  run  too  long. 


Freuler  Sales  Increase 

Freuler  Film  Associates,  Inc.,  reports 
an  average  weekly  increase  in  contracts  of 
\2y2  per  cent  since  the  beginning  of  the 
year.  An  additional  production  unit  has 
been  placed  in  action. 


Civic  and  Social  Leaders  De- 
ternnine  Policy  of  Town  House 
at  Scarsdale,  N.  Y.,  First  of 
Group;  Public  To  Select  Films 

'  Community  control  over  and  responsibility 
for  motion  picture  theatre  policies  is  the 
newest  idea  in  exhibition.  Civic  and  social 
leaders  of  Scarsdale,  in  Westchester  Coun- 
ty, New  York,  met  last  week  to  determine 
the  policy  and  operating  methods  of  the 
Town  House,  a  new  theatre  which  will  open 
this  week.  The  theatre  is  the  first  of  a  cir- 
cuit to  be  operated  by  the  National  Associa- 
tion of  Community  Theatres,  Inc.,  New 
York. 

The  sponsors  say  that  the  Scarsdale  ven- 
ture is  one  of  the  first  wherein  lay  mem- 
bers of  a  community  have  been  allowed 
such  scope  in  determining  operating  policy. 
In  conjunction  with  NACT,  they  will  de- 
cide upon  the  type  of  feature  pictures,  based 
upon  their  quality  and  local  conditions,  a 
study  of  the  population  and  recommenda- 
tions of  the  various  national  previewing 
groups.  The  objective  is  concentration  on 
specialized  film  entertainment  to  meet  local 
demands,  an  appeal  to  diversified  social  or 
civic  groups  as  a  class  instead  of  the  cross 
section  of  picture  goers.  The  company  is 
headed  by  Michael  Freedman,  who  has  been 
in  the  industry  since  1915,  and  Marguerite 
Benson,  well  known  in  women's  business  and 
social  circles. 

Plans  Number  of  Units 

The  organization  plans  to  establish  such 
units  as  the  Scarsdale  house  in  strategic 
spots,  limited  for  the  time  being  to  the  east- 
ern section  of  the  country. 

Attending  the  meeting  in  Scarsdale  were 
representatives  of  the  churches,  schools, 
local  civic  units,  women's  clubs,  and  several 
nationally  known  organizations. 

Mrs.  Benson,  speaking  at  the  meeting, 
said,  "For  some  time  past,  just  such  organ- 
izations as  you  represent  have  been  criticiz- 
ing Hollywood,  its  methods,  and  the  prod- 
uct it  turns  out,  but  when  highly  recom- 
mended pictures  have  been  shown  in  this 
and  other  localities,  you  have  not  turned 
out  to  support  them  as  you  should  have  done. 

"In  promoting  a  new  plan  of  theatre  op- 
eration, the  NACT  is  trying  to  serve  every- 
one in  the  community.  Few  people  will 
agree  in  their  tastes  or  demands  in  the  field 
of  entertainment,  and  it  is  with  this  thought 
that  we  must  cooperate  in  basing  our  selec- 
tion of  films  upon  a  careful  study  of  the 
population." 

Mrs.  Benson  said  that  one  of  the  most 
important  factors  to  be  taken  into  considera- 
tion was  that  of  quality,  and  that  a  policy 
of  merchandising  would  be  emphasized. 

"This  does  mean  that  we  are  going  to 
hold  ourselves  up  as  censors,"  she  said. 
"We  are  going  to  give  our  patrons  what 
they  want,  but  our  merchandising  policy 
simply  means  an  avoidance  of  clashes  in 
taste  insofar  as  such  a  thing  is  possible, 
and  we  want  to  serve  individual  demands. 
Above  all,  we  will  give  complete  truth  in 
advertising." 


Of  the  Scarsdale  meeting,  Mrs.  Benson 
declared  that  she  had  received  the  unquali- 
fied support  of  the  various  groups  which 
attended.  Among  other  things  accomplish- 
ed was  the  removal  of  a  ban  on  Sunday  per- 
formances which  has  existed  for  many 
years.  The  NACT  plan  of  operation  for  the 
Town  House,  endorsed  at  the  meeting,  is  as 
follows : 

There  will  be  flexibility  in  programs  ac- 
cording to  the  success  of  each  picture.  If 
the  audiences  demand  it  a  film  will  be  run 
as  long  as  it  is  remunerative,  otherwise 
there  probably  will  be  three  changes  of  pro- 
gram each  week  and  two  matinees,  on 
Saturday  and  Sunday. 

Special  Forenoon  Shows 

Evening  performances  will  start  at  7,  and 
matinees  at  2  p.m.  The  Saturday  matinee 
will  be  strictly  for  children,  but  no  special 
effort  will  be  made  in  that  direction  on 
Sunday,  although  attempts  will  be  made  to 
show  pictures  suitable  also  for  them.  If 
this  is  not  possible,  the  picture  will  be  ad- 
vertised as  being  "for  adults  only."  On 
specified  children's  matinee  days  there  will 
be  no  adult  fare,  and  the  house  will  be 
cleared  of  children  before  the  evening  per- 
formance. 

There  will  be  no  trailers  or  any  form  of 
exploitation  other  than  newspaper  adver- 
tising. 

There  will  probably  be  a  membership 
policy  which  will  consist  of  the  sale  of 
books  of  tickets,  at  slightly  reduced  prices, 
which  will  entitle  the  bearer  to  see  certain 
films  on  certain  dates,  advertised  in  advance. 

If  groups  make  requests  for  specialized 
films,  they  will  be  shown  at  special  per- 
formances in  the  forenoon. 

Generally,  pictures  to  be  shown  for  chil- 
dren will  be  those  endorsed  by  the  national 
previewing  groups.  Admissions  will  be 
flexible. 

Would  Reopen  Dark  Houses 

"It  is  absolutely  essential  to  the  success 
of  the  plan  that  we  have  the  support  of 
these  organizations,"  said  Mrs.  Benson. 
"If  they  had  supported  several  recommend- 
ed pictures  in  the  past  which  turned  out  to 
be  'flops'  because  of  non-support,  Hollywood 
would  have  turned  them  out  so  fast  that 
there  would  not  have  been  enough  time  to 
see  them  all.  The  success  of  any  project 
stands  or  falls  according  to  the  support 
given  it.  If  these  groups  do  not  stick  with 
us  and  back  us  up,  they  will  have  no  right 
to  criticize  Hollywood  in  the  future."  She 
further  told  them  that  those  who  condemn 
Hollywood  the  most  loudly  are  the  poorest 
supporters  of  the  box  office. 

NACT  will  not  attempt  to  give  its  audi- 
ences only  first  runs.  Mrs.  Benson  ex- 
pressed a  belief  that  the  community  theatre 
could  educate  patrons  to  the  idea  of  quality 
as  against  first-run. 

The  Town  House  has  been  taken  on  a 
lease  by  NACT,  which,  as  the  project  pro- 
gresses, will  reopen  dark  houses  and  ac- 
tively engage  in  all  phases  of  theatre  opera- 
tion. The  Town  House  has  been  com- 
pletely renovated,  done  in  old  English  style. 
A  large  restaurant  is  one  of  the  features. 


46 


MOTION    PICTURE  HERALD 


February    II,  1933 


WABASH  AVENUE 


CHICAGO 

Jack  Thoma,  divisional  publicity  director  for 
Columbia,  will  be  married  in  Chicago  next 
Tuesday.  The  bride  is  a  local  girl,  Ann  Knell, 
who  has  achieved  success  in  various  New  York 
shows  and  in  vaudeville.  Mr.  Thoma  plans  to 
make  his  permanent  home  in  Chicago. 

V 

A  transfer  affecting  managers  of  a  number 
of  Warner  houses  has  just  been  completed. 
S.  Krimstein  has  been  transferred  from  the 
Orpheum  at  Hammond  to  the  Parthenon.  W. 
G.  Cole,  who  has  been  assistant  manager  at  the 
Parthenon,  has  been  made  manager  of  the 
Orpheum.  In  the  city  George  Aylesworth  has 
been  made  manager  of  the  Avalon  and  Irving 
Lipnick  manager  of  the  Jeffry.  Harry  Turrell 
is  now  managing  the  Capitol,  while  Herb 
Wheeler,  formerly  at  the  Julian,  is  at  the 
Stratford.  Don  Maloy  has  left  the  Jeffry  for 
the  Hamilton. 

V 

Bill  Weinshanker,  with  Educational-World 
Wide  until  the  recent  merger  of  the  local 
offices,  has  joined  the  Fox  organization  sales 
staff  handling  his  old  line  in  addition  to  the 
Fox  lineup. 

V 

A  new  theatre  seating  275  has  been  opened 
in  La  Porte,  Ind.,  by  C.  Czigani. 

V 

The  45^-year-old  daughter  of  Morris  Hell- 
man  of  Ben  Judell's  office  was  rushed  to  a 
hospital  Monday  morning  for  an  emergency 
tapping  of  the  lungs,  the  result  of  an  attack 
of  pneumonia. 

V  , 

George  Weinberg  has  joined  the  sales  staff 
of  Warner-First  National  following  the  resig- 
nation of  Percy  Barr.  Mr.  Barr  is  handling 
sales  in  this  territory  for  "Maedchen  in  Uni- 
form." 

V 

The  Warner  Bros.'  42nd  Street  special,  car- 
rying Jack  Warner  and  an  array  of  screen 
celebrities  who  will  journey  to  Washington 
for  the  inauguration  of  President-elect  Roose- 
velt, will  reach  Chicago  February  28  at  11 
A.  M.  The  special  will  pull  into  the  Union 
Station,  where  it  will  lie  over  for  a  couple  of 
hours  during  which  many  exhibitors  are  ex- 
pected to  be  on  hand  to  say  "hello."  Plans  are 
under  way  to  transport  a  group  of  local  motion 
picture  critics  in  a  special  train  or  by  airplane 
to  Springfield,  where  they  will  board  the  Spe- 
cial and  keep  the  celebs  company  to  Chicago. 

HOLQUIST 


State  Line  Gets 
Selected  Films 

Marguerite  Benson,  executive  of  Na- 
tional Association  of  Community  Theatres, 
has  completed  a  deal  with  the  State  Line, 
operating"  between  Oregon  and  the  Orient, 
for  the  showing  of  feature  films  and  short 
subjects,  product  to  be  split  between  Para- 
mount and  Warner-First  National.  Mrs. 
Benson  will  have  charge  of  building  the 
programs.  The  deal  was  made  by  Mrs.  Ben- 
son independent  of  NACT.  She  said  she 
will  discard  all  films  having  to  do  with  sea 
or  land  catastrophes,  and  that  because  the 
State  Line  carries  many  Oriental  passen- 
gers, pictures  that  might  in  any  way  be  con- 
strued as  derogatory  to  Oriental  countries, 
will  be  excluded. 

Mrs.  Benson  said  that  for  the  most  part 
programs  would  be  made  up  of  comedies, 
travel  films,  westerns,  and  straight  dramas. 
The  round  trip  on  the  State  Line  takes  58 
days,  and  for  each  trip  nine  features  and 
18  short  subjects  will  be  booked. 


Grainger  Leave  Extended; 
Contract  Settlennent  Due 

The  leave  of  absence  of  James  R.  Grain- 
ger, vice-president  in  charge  of  distribution 
for  Fox  Film  has  been  extended  for  30 
days.  Saul  Rogers,  Mr.  Grainger's  attorney, 
is  negotiating  a  settlement  of  his  contract 
with  Fox. 


ON  BROADWAY 


Week  of  February  4 


MAYFAIR 

Cliff  Friend  Master  Art 

Products 

Paris  RKO  Radio 

Tumbledown  Town  RKO  Radio 

PARAMOUNT 

The  Dentist  Paramount 

RIVOLI 

Building  a  Building  United  Artists 

Canine  Thrills  Paramount 

ROXY 

Blue  Pacific  Principal 

Love  Crazy  Columbia 

Pompeii  Principal 

San  Francisco  Principal 

STRAND 

Dangerous  Occupations  Vitaphone 

That's  the  Spirit  Vitaphone 

WINTER  GARDEN 

Gigolo  Racket  Vitaphone 

The  Meal  Ticket  Vitaphone 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  39— Hitler  becomes 
German  chancellor — New  York  cops  burn  seized 
dope— Heavy  seas  lash  Atlantic  coast— Yachtsmen 
on  Lake  Winnebago  at  Oshkosh,  Wis.— Motorboat 
speeders  race  at  Winter  Haven.  Fla.— Roosevelt 
hailed   at    Warm    Springs,  Ga. 

FOX  MOVIETONE  NEWS— No.  40— Sir  Malcolm 
Campbell  arrives  in  New  York — Radio  boasts  new 
singing  wonder — Noted  American  urges  spending — 
Cameraman  visits  Penguin  Island,  off  coast  of 
South  Africa — Mexican  soldiers  drill  to  music. 

HEARST  METROTONE  NEWS— No.  238— Hitler 
gains  dictatorship  powers  in  Germany— Vacation 
season  on  in  Australia — Auto  speed  king  lands  in 
America — New  shipwreck  invention  tested  in  Los 
Angeles — Hollywood  begins  spring  training. 

HEARST  METROTONE  NEWS^No.  239— Roosevelt 
sails  from  Florida  for  cruise — Dogs  race  in  Adiron- 
dack meet — French  inventor  electrifies  violin — Set 
records  in  Millrose  games — Blizzard  maroons  tour- 
ists in  California  mountains. 

PARAMOUNT  NEWS— No.  53— Tiny  nation  cele- 
brates in  Monaco — Animal  performs  in  Boston — 
Japan  _  seeks  only  peace — 'Cruiser  "Indianapolis" 
tested  in  Chesapeake  Bay,  Va. 

PARAMOUNT  NEWS— No.  54— Japan  hails  Man- 
churian  troops — Brazil  burns  surplus  coffee  crop — 
Bob  sledders  set  record  at  Lake  Placid — Roosevelt 
leaves  Florida  for  vacation — Rangers  bring  food  to 
snow  covered  cabins  at  Visalia,  Cal. — Fashion  show 
at   Miami  Beach. 

PATHE  NE\yS— No.  54 — Raging  seas  smash  ships 
and  coast — Hitler  at  German  helm — California  cares 
for  unemployed — Fiddlers  serenade  Roosevelt  at 
Warm  Springs,  Ga. — RKO'  offices  move  to  Radio 
City — Outboard  races  at  Winter  Haven,  Fla. 

PATHE  NEWS— No.  55— Congressman  Black  speaks 
on  technocracy — Ely  Culbertson  talks  on  bridge — 
Ferry  moves  house  across  Delaware  River — "In- 
dianapolis" tested  off  Virginia  Capes. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  116— 
Blizzard  maroons  autos  in  California — General  Ta- 
mon  hailed  as  hero  in  Japan — Bathers  take  zero 
swim  at  Manchester,  N.  H. — Storms  force  lions  in- 
land at  Catalina  Island.  Cal. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  117— 
Track  stars  set  marks  in  New  York — Invents 
model  marine  diver  at  Washington,  D.  C. — Show 
spring  styles  at  Miami  Beach — Blizzard- swept  town 
rescued   at   Mt.    Stillman,  Cal. 


MY  UNUSUAL  AD  -  -  - 

(Published  in  Feb.  4th  issue  of  MOTION  PICTURE  HERALD  on  page  49.) 

PROMISING  to  ''Make  You  Money  and  Save 
You  Money"  by  increasing  theatre  patron- 
age and  reducing  expense,  seemed  egotistic 
as  h  


BUT 


—IT'S  GETTING  ATTENTION 
AND  THAT'S  WHAT  COUNTS  -  -  - 

THE  crash  of  bankruptcy  proceedings — the  boom 
of  receiverships — and  the  roai  of  chaotic  up- 
heavals in  organization  and  personnel  was  creating 
such  a  Financial  Din,  that  I  did  not  consider  this 
to  be  any  time  to  "shoot  peas  at  an  executive's 
window  in  hopes  of  attracting  attention."  ...  So  I 
"backed  up  my  load  of  bricks"  .  .  .  "dumped  'em" 
and  "Beat  my  Drum."  .  .  .  That's  all  the  explanation 
I  have  to  offer. 


I  AM  A  GOOD  MAN 


J.  ROPOSITIONS 

received  to  date 
are  thankfully 
acknowledged — 
I'll  answer 
soon. 


WITH  ample  experience  and  proven  accom- 
plishments to  justify  every  claim  I've 
made,  I  can  and  will  improve  the  financial 
condition  of  your  theatres. 

YOU  OWE  IT  TO  YOURSELF  TO  INVESTIGATE 

JACK  JACKSON 

Box  J.  J.,  Motion  Picture  Herald,  1790  Broadway,  New  York  City 


February     II,  1933 


MOTION    PICTURE  HERALD 


47 


MAN  A 


^1  BP  I 


international  association  of  showmen  meeting  weekly 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress 

CHAitLES    E.    (^^CiSICIi^^)    LEWIS,    cbAirman    And  editoi^ 


HELPING  EACH  OTHER! 

WITH  THE  WEALTH  OF  fine  material  submitted 
for  publication  in  this  section  from  Club  members 
all  over  the  world,  It  requires  more  than  ordinary 
tact  to  select  for  particular  praise  some  one  contributor 
without  slighting  the  other  few  thousand. 

Yet,  we  cannot  possibly  refrain  from  expressing  our  grati- 
fication and  appreciation  to  Ira  Glucksman  for  the  unusually 
fine  articles  he  has  been  writing  especially  for  this  depart- 
ment. His  first,  which  appeared  in  the  Issue  of  January  2  I  st, 
dealt  particularly  with  "Radio  Tie-ups"  and  how  they  could 
be  made  profitable  for  the  theatre.  His  second,  which 
appeared  last  week,  was  vitally  important  at  this  time  since 
It  set  forth  sensible  methods  for  cutting  the  overhead- — -a 
topic.  Incidentally,  of  major  importance  to  those  many  ex- 
hibitors who  are  trying  so  hard  to  balance  their  receipts 
and  expenses  so  as  to  remain  In  business. 

His  third,  and  we  have  just  finished  reading  the  original 
copy,  will  appear  next  week  and  gives  you,  In  plain,  under- 
standable, showman  language,  a  complete  layout  of  dozens 
of  ways  of  offsetting  the  coming  Lent  period.  Every  con- 
ceivable avenue  to  stimulate  box  office  revenue  has  been 
carefully  covered,  and  those  already  familiar  with  Slucks- 
man's  previous  articles  need  not  be  told  that  they  are 
being  written  by  a  showman  who  knows  what  he  Is  talk- 
ing about. 


V 


V 


V 


WWE  HASTEN  TO  ASSURE  our  ramblln'  reporter,  J.  C. 
"  ^  Jenkins,  that  we  acknowledge  his  superiority  as  First 
Colonel  of  the  Quigley  organization  ...  in  fact  .  .  we  are 
quite  content  with  being  the  second  or  even  the  third  .  .  . 
because  "J.  C."  has  sort  of  shamed  us  by  admitting  to  a 
Colonelcy  that  dates  from  active  service  (even  if  we  can't 
pronounce  the  locations  he  mentioned  to  prove  It).  .  .  . 
But  .  .  be  that  as  It  may  ...  we  are  now  catching  up 
enough  on  back  work  to  sit  back  and  speculate  on  the  pos- 
sibilities of  this  Colonel  title  .  .  . 

Already  the  boys  In  the  field  have  adooted  their  own 
pet  openings  for  their  letters  ...  in  one  they  address  me 
as  "Col.  Chick"  .  .  In  another,  "Kurnel"  .  .  [nuts,  sez  us)  .  . 
and  at  the  A.M.P.A.  luncheons  here  in  New  York  I'd  hate 
to  admit  to  some  of  the  other  things  they  call  me  .  .  .  but 
they  can't  dampen  our  spirits.  .  .  .  We're  proud  of  our  title 
and  If  there  is  ever  a  "Chick,  Jr.",  he's  going  to  In- 
herit It  .  .  . 


THE  LOCAL  MANAGER  CAN  do  more  to  help  get  a 
I  rent  reduction  for  his  theatre  than  all  the  high-powered 
home  office  officials  that  can  be  rolled  into  one  .  .  .  and 
the  reason  is  quite  simple.  .  .  .  The  local  manager  knows 
the  owners  and  can  approach  them  in  a  warmer  and  more 
friendly  manner  than  the  h.o.  official  who  must  make  his 
approach  a  cold-blooded  business  affair  .  .  . 

In  conversation  with  a  certain  well  known  h.o.o.,  he  ad- 
mitted that  the  best  rent  reductions  secured  to  date  were 
those  negotiated  through  the  local  managers  .  .  .  but  he 
also  admitted  that  for  swinging  this  very  Important  bit  of 
business  for  his  company  they  had  overlooked  that  Idea 
of  perhaps  rewarding  him  with  a  little  bonus  check.  .  .  . 
Not  that  we  are  suggesting  that  the  h.o.  ought  to  reward 
the  l.m.  for  getting  a  nice,  juicy  reduction  In  rent  .  .  (not 
much)  .  .  but  If  this  happens  to  catch  the  eye  of  the  h.o. 
execs  they  might  try  thinking  It  over  .  .  . 

V  V  V 

THIS  IS  AS  GOOD  A  TIME  as  any  to  dear  up  a  point 
'  brought  out  by  many  of  our  members  and  readers.  They 
have  advanced  the  thought  that  the  material  In  the  Club 
section  makes  its  appearance  too  late  for  use  In  connec- 
tion with  the  particular  picture  being  discussed. 

Here  is  the  way  It  sizes  up:  Since  the  picture  must  play 
the  theatre  before  said  theatre  can  send  us  their  campaign, 
and,  since  the  campaigns  are  not  always  sent  In  by  the 
houses  running  the  picture  on  national  release  date,  then. 
It  stands  to  reason  that  we  can  only  get  the  campaign  Into 
print  after  the  picture  has  been  generally  released. 

But  here  Is  the  solution:  It  is  our  contention  that  the 
meat  of  any  Club  story  Is  the  merchandising  Idea  itself, 
rather  than  Its  application  to  the  picture  in  which  It  was 
used.  To  further  Illustrate:  If  you  put  over  an  excellent  stunt 
on  "Five  Star  Final,"  Is  it  not  practical  to  assume  that  most 
any  other  newspaper  or  tabloid  picture  would  lend  Itself 
to  similar  treatment? 

That's  our  argument.  Read  over  what  the  other  fellow 
has  been  doing  and  then  file  the  Idea  away  for  use  on  the 
next  picture  that  lends  Itself  to  the  particular  type  of 
exploitation  or  advertising  as  described  In  the  story.  Don't 
put  it  aside  on  the  theory  that  you  have  already  played 
that  picture  and  so  the  idea  Is  worthless.  Don't  sit  still 
and  wait  for  absolutely  original  ideas  to  present  them- 
selves. You'll  die  of  old  age  waiting.  "CHICK" 


48 

RALPH  PHILLIPS  IS 
STILL  GRABBING  OFF 
A  LOT  OF  FREE  SPACE 

The  last  time  we  reported  on  the  activi- 
ties of  Ralph  E.  Phillips,  manager  of  the 
State  Theatre,  Chattanooga,  Tenn.,  he  had 
just  reopened  his  house  for  the  new  season 
and,  incidentally,  grabbed  a  whale  of  a  lot 
of  free  space  from  a  local  newspaper,  which 
welcomed  Phillips'  return  and  the  opening 
of  the  State  to  the  tune  of  a  large  display. 

Looking  through  a  recent  copy  of  his 
newspaper,  we  see  that  he  used  another  free 
space  stunt  on  "Air  Mail."  The  diagram  of 
a  plane,  with  all  parts  numbered,  was  pub- 
lished and  air-minded  youngsters  were  in- 
vited to  correctly  name  the  parts  and  par- 
ticipate in  an  award  and  guest  tickets  to 
the  picture.  A  considerable  amount  of  free 
display  space  was  given  this  stunt  by  tying 
up  with  the  newspaper,  which  handled  re- 
ceipt of  all  replies.  He  was  also  able  to 
banner  12  mail  trucks  and  secure  permis- 
sion to  place  still  boards  and  copy  in  the 
post  office.  Thirty  newsboys  wore  Air  Mail 
caps  two  days  before  the  picture  opened. 

We  note  in  another  issue  of  the  same 
paper  (a  leading  sheet,  by  the  way)  that 
Phillips  obtained  a  nice  break  on  publicity 
for  "Little  Orphan  Annie"  by  virtue  of 
a  tie-up  made  with  the  paper  to  run  a  series 
or  Orphan  Annie  cartoons  for  the  kiddies 
to  color.  Guest  tickets  were  awarded  for 
best  efforts. 

Considering  the  hard-boiled  attitude  gen- 
erally displayed  by  the  newspaper  in  ques- 
tion as  regards  publicity  breaks  for  theatres, 
Phillips  certainly  deserves  full  credit  for 
getting  away  with  a  large  amount  of  valu- 
able free  space.  More  power  to  him !  We'll 
be  looking  for  further  word. 


MOTION    PICTURE  HERALD 

McCUTCHEN'S  DISPLAY! 


Photo  above  is  proof  that  O.  W.  McCut- 
chen,  manager  of  the  Ritz  Theatre,  Blythe- 
ville,  Ark.,  didn't  have  to  use  any  fake  cot- 
ton for  his  lobby  display  on  "Cabin  in  the 
Cotton."  hie  had  real  bales  and  stalks  that 
came  right  from  Arkansas  fields,  and  even  a 
little  colored  lad  to  lend  additional  atmos- 
phere. We  believe  that's  Mack  and  a  mem- 
ber of  his  staff  standing  by. 


Meyerberg  Is  Smart! 

Harry  Meyerburg,  manager  of  the  War- 
ner-U.  S.  Theatre,  Hoboken,  N.  J.,  recently 
evolved  a  scheme  whereby  the  local  mer- 
chants pay  his  advertising  bills.  He  devotes 
about  one-fifth  of  his  one-sheet  space  to 
mention  of  the  merchant  singled  out  for  this 
purpose,  who,  in  turn,  pays  the  entire  bill. 
He  also  works  the  stunt  with  a  24-sheet 
ballyhoo  truck,  sent  about  town  with  copy 
on  show  and  theatre  and  a  couple  of  lines 
for  the  merchant.  The  idea  has  worked  out 
so  well  that  Harry  is  generally  booked  about 
two  months  ahead. 


February    II,  1933 

LEWELLAN  IS  USING 
PLAY-MONEY  GAG  TO 
BUILD   HIS  MATINEES 

Not  long  ago  this  department  made  ref- 
erence to  a  "Play-Money"  stunt,  patterned 
somewhat  after  the  "play-money"  cartoon 
strips  appearing  in  certain  newspapers. 
Now  we  note  that  W.  C.  Lewellan,  manager 
of  the  Egyptian  Theatre,  Denver,  Colo.,  can 
also  be  credited  with  using  practically  the 
same  scheme  as  a  gag  to  build  attendance 
at  Saturday  kiddie  matinees. 

He  holds  his  club  meetings  every  Satur- 
day at  2  P.  M.,  with  a  program  of  kiddie 
vaudeville,  stunts  and  various  contests  and 
gives  each  child  patron  "One  Buck"  in  play- 
money.  When  any  of  them  have  saved  "10 
Bucks"  they  become  entitled  to  a  free  ad- 
mission. The  play-money  is  issued  in  five 
and  one-buck  denominations,  with  the  "five- 
buck"  bills  passed  out  about  every  sixth 
week  instead  of  giving  the  kids  a  five-cent 
matinee. 

Not  only  do  the  kids  save  this  play-money 
to  obtain  a  free  admission  to  the  show, 
Lewellan  has  found,  but  they  barter  it  back 
and  forth  in  much  the  same  fashion  as  the 
original  cartoon  play-money.  His  "bills" 
are  inscribed :  "For  Rinkydinkers  and  Their 
Friends — Rinkydink  Club  Dough — Redeem- 
able As  Stated  On  the  Other  Side  at  the 
Fox-Egyptian  Theatre." 

With  the  popular  trend  toward  wooden 
money  and  script  in  various  parts  of  the 
country  these  days,  it's  easy  to  see  how  Lew- 
ellan's  gag  finds  much  interest  among  the 
kiddies  in  these  troublous  times.  Moreover, 
it  undoubtedly  acts  as  a  means  to  keeping 
up  attendance  at  kiddie  matinees.  This  is 
Lewellan's  first  contribution  to  his  Club 
since  he  became  a  member  and  we'll  be  look- 
ing for  many  others. 


WHY   CIRCUITS  CO  BROKE! 


By  DICK  KIRSCHBAUM 


February    II,  1933 


ROUND    TABLE  CLUB 


49 


MANAGER  OLDER  HAS 
BEEN  TURNING  OUT 
STRIKING  DISPLAYS 

Here  is  some  photographic  evidence  of 
what  Dick  Older,  manager  of  the  well 
known  Victory  Theatre,  Salt  Lake  City, 
has  been  undertaking  in  the  way  of  lobby 
displays. 

The  one  on  the  Zane  Grey  film  presents 
quite  an  elaborate  scenic  effect  on  the  out- 
of-door  theme.   The  mountain  background 


was  obtained  with  a  Western  drop,  while 
real  trees  and  sage  brush,  model  horse 
and  live  coyote  were  used  to  fill  out  the 
general  scheme  in  the  foreground.  A  cloud 
effect  machine  was  adjusted  to  make  the 
clouds  hit  just  over  the  mountain  peaks  on 
the  back  drop.  The  extent  of  complimen- 
tary remarks  by  patrons  on  this  display 
classes  it  as  one  of  the  best  ever  turned  out 
in  the  city. 


The  other  inner  lobby  display  made  for 
"Kongo"  featured  the  exterior  of  a  thatched, 
bamboo  house,  live  man  and  a  real  monkey, 
and  it,  too,  was  most  effective.  Note  the 
large,  well  made  compo-board  title  letters, 
blocked  and  flittered.  Other  accessories 
consisted  of  frames  and  stills. 

We're  glad  to  present  these  fine  displays 
of  Older's  and  feel  sure  both  will  be  of 
interest  to  Dick's  army  of  fellow  members 
when  constructing  sets  for  the  same  pictures 
or  those  with  similar  themes.  News  from 
the  Victory  and  Older  has  been  missing  for 
some  little  time  and  now  that  he's  back  on 
the  active  list  we'll  look  for  further  evi- 
dence of  his  work. 


Tony 


Williams  Now  D.  M. 

Tony  Williams,  former  manager  of  the 
De  Witt  Theatre,  Bayonne,  N.  J.,  recently 
received  a  well  earned  promotion  to  the  post 
of  district  manager  for  Warner  theatres  in 
Hudson  County,  comprising  eight  theatres. 
He  has  been  with  Warners  for  the  past  five 
years,  the  last  two  of  which  were  spent 
in  Bayonne.  Tony  will  make  his  headquar- 
ters at  Newark. 


Sh 


owman  s 


Calendar" 


FEBRUARY 

1 8th  Adolph  Menjou's  Bitihday 

Jefferson  Davis  Inaugurafed 
Pres.  of  Confederacy — 1861 

22nd  Washington  Born— 1732 

24th  Revolution  of  Baire  (Cuba) 

26th  Buffalo  Bill  (Wm.  Cody)  Born 

—  1845 

27th  Henry  Wadsv/orth  Longfellow 

Born — 1807 

ist  R.  R.  Charter— 1827 
Joan  Bennett's  Birthday 

MARCH 

Ist  Lois  Moran's  Birthday 

Ash  Wednesday 


2nd  Texas  Flag  Day 

Alexander  Bell  Born 


3rd  Ist  Postage  Stamps  Used  in 

U.  S.— 1847 

Maine  Admitted  to  Union — 
1820 

Florida  Admitted  to  Union — 
1845 

Native  New  Year  (D.  E.  I.) 
Edmund  Lowe's  Birthday 
Jean  Harlow's  Birthday 

4th  Dorothy  Mackaill's  Birthday 

Charter  Granted  to  Penna. 
Inauguration  Day 


5th  Texas  Annexed  by  U.  S. 

Boston  Massacre — 1770 


7th  Luther    Burbank's    Birthday  — 

1849 

8th  Thomas  Jefferson's  Birthday 

9th  Battle  Between   Monitor  and 

Merrimac — 1862 

12th  Purim  (Jewish  Holiday) 

13th  Standard  Time  Established  in 

U.S.— 1884 

15th  George  Sidney's  Birthday 

16th  Conrad  Nagel's  Birthday 

West  Point  Academy  Estab- 
lished—1802 


HERE'S  A  COUPLE  OF 
BUSINESS  BUILDING 
GAGS  FROM  SULLIVAN 

Here's  a  couple  of  show-selling  gags 
recently  used  to  good  effect  by  George  W. 
Sullivan,  manager  of  the  Cathaum  Theatre, 
State  College,  Pa. 

For  a  trade  booster  at  the  start  of  the 
New  Year  he  put  on  a  January  Movie 
Month  and  arranged  his  program  in  the 
form  of  a  monthly  calendar  on  the  inside 
spread.  All  attractions  for  the  month  were 
boxed-off  like  the  dates  on  a  calendar  and 
reaction  on  part  of  patrons  after  distribu- 
tion was  splendid,  many  commenting  to 
the  management  on  quality  of  the  line-up. 
Although  readers  were  cautioned  in  a  note 
at  the  top  portion  that  changes  might  have 
to  be  made,  it  was  only  necessary  to  make 
a  few  substitutions  at  the  close  of  the 
month ;  which  is  a  pretty  good  showing 
in  view  of  the  fact  that  it's  difficult  to  set 
more  than  20  pictures  that  far  in  advance. 

As  an  additional  plug  among  a  selected 
class  of  women  on  a  mailing  list,  an  attrac- 
tive form  letter,  set  up  in  dignified  type 
style,  was  sent  out  on  two  pictures  on  the 
list  for  the  month.  One  was  "Strange  Inter- 
lude" and  the  other  "Animal  Kingdom."  It 
was  pointed  out  that  the  former  ran  for  six 
months  at  a  $2  top  in  New  York  City  and 
that  the  other  had  the  distinction  of  opening 
Radio  City. 

We're  sure  the  above  will  be  interesting 
to  George's  fellow  Club  members  and  hope 
he  will  be  able  to  find  time  to  shoot  along 
some  more  of  his  ideas,  even  though  we 
know  for  a  fact  that  most  of  his  hours  are 
devoted  to  the  arduous  task  of  producing  re- 
sults at  the  box  ofiice.  At  any  rate,  here's 
hoping. 


e 


EXHIBITORS 
TRAILERS  are  BETTER 
and  COST  LESS. 

DONT  %\GU  with 
others  until  you  see 
EXHIBITORS  TRAILERS. 


Exhibitors  Screen  Service 


NEW  YORK      I         CHICAGO         I      OALIAS      I       LOS  ANGELES 
630  Ninlh  AvoRM  1  806  50.  Woboih  Ay«.  |  308  Pork  Ay..  |  1909  So.  Vermont  Av-. 

Exfcurive  OfncEs  and  Studios^  203  w«t  u6rh  stfMi,  n.w  Tork  City 


50 


MOTION    PICTURE  HERALD 


WE  OFTEN  WONDER!  By  lou  sylvester 


Here  you  are,  boys; 
take  a  look  into  the 
future  showman's 
office  as  visualized 
by  the  present  agi- 
tation for  Technoc- 
racy. Although  we 
are  told  that  others 
have  a  far  better 
word  for  it.  (But, 
Lou,  where  is  the 
key  to  the  cup 
machine? ) 


HOW  TECHNOCRACY 
WILL  AFFECT  THEATRE 
MANAGEMENT 


C.  WOLF  FOUND  THIS 
PLAN  EFFECTIVE  FOR 
SATURDAY  MAT.  TRADE 

In  addition  to  the  many  plans  already  de- 
tailed in  this  department  for  the  building 
of  kiddie  patronage,  we  are  privileged  to 
submit  one  used  to  excellent  results  in  In- 
diana by  C.  J.  Wolf,  president  of  the  Young 
Amusement  Company,  Marion,  Ohio,  and 
recently  put  over  to  equal  advantage  as  a 
means  of  increasing  Saturday  trade  at  the 
Marion,  his  "B"  house. 

When  he  first  arrived  in  the  city  he  found 
business  at  the  Marion  in  an  unsatisfactory 
condition,  with  practically  no  kiddie  patron- 
age. Following  the  same  plan  he  tried  out 
in  an  Indiana  house,  he  tied  up  with  one  of 
the  leading  boys'  stores  in  town,  which  has 
a  very  large  mailing  list.  A  card  was  sent 
to  every  name  on  this  list,  together  with 
special  copy  in  the  store  advertisement 
every  night  and  similar  copy  in  the  theatre 
ad,  both  announcing  formation  of  a  Kiddie 
Club. 

Feeling  that  he  could  hold  their  interest  if 
the  youngsters  could  be  sold  the  idea  of 
attending  the  first  chapter  of  a  serial,  Wolf 
arranged  to  give  them  a  free  party  at  the 
Palace^  his  company's  "A"  house.  Over 
2,700  kiddies  came  to  the  theatre  and  were 
presented  with  a  membership  card.  Dur- 
ing the  performance  Wolf  spoke  to  them 
from  the  stage,  outlining  rules  of  the  or- 
ganization and  explaining  that  they  would 
be  admitted  to  the  Marion  every  third  day 
for  five  cents  and  that  if  cards  signified 
perfect  attendance  they  would  be  awarded 
a  prize. 

As  the  result  of  this  move  the  "B"  house 
is  doing  excellent  business  and  between  the 
two  houses  Wolf  has  about  all  the  kiddie 
trade  in  town.  They  take  decided  interest  in 
their  membership  cards  and  try  their  level 
best  not  to  miss  a  chapter  in  order  to  par- 
ticipate in  the  awards  which  are  given  away 
at  the  conclusion  of  the  12th  chapter. 

After  successfully  trying  his  plan  out 
for  the  second  time  Wolf  is  firmly  con- 


vinced of  its  soundness  as  a  means  of 
building  kiddie  patronage  and  wants  to 
pass  it  along  for  the  benefit  of  other  the- 
atre men  in  this  organization.  Thanks  to 
him  for  his  contribution,  and  we'll  hope  for 
more  show-selling  information  from  this 
energetic  Club  member. 


GOLD  PROMOTED  FISH 
TANK  AND  SPECIMENS 
TO    EXPLOIT  PICTURE 

When  playing  "Tiger  Shark,"  Erwin 
Gold,  manager  of  the  Walker  Theatre, 
Brooklyn,  N.  Y.,  and  one  of  the  supervisors 
on  the  Randforce  Circuit,  promoted  a  large 
tank  and  specimens  of  rare  fish  to  create  the 
illusion  of  an  aquarium  in  the  lobby  of  his 
theatre.  Nets  were  stretched  at  either  side 
of  the  tank  and  ship's  lanterns  were  placed 
on  the  top  corners. 

We  believe  that  the  Club  is  indebted  to 
Monty  MacLevy,  former  publicity  director 


of  Randforce,  for  the  accompanying  photo. 
Now  that  Monty  is  hustling  for  another  cir- 
cuit out  on  Long  Island,  we'll  have  to  de- 
pend upon  the  Randforce  men  direct  for 
news  of  what's  going  on  their  firing  line. 
Let's  hear  from  you,  Erwin,  and  your  fellow 
showmen  in  Frisch  and  Rinzler  houses. 


February    M ,     193  3 

HERMAN  BAMBERGER 
GAVE  INTELLIGENCE 
TEST  TO  MOVIEGOERS 

The  following  gag  is  accredited  to  the 
fertile  mind  of  Herman  Bamberger,  man- 
ager of  the  Paramount  Theatre,  Hamilton, 
Ohio.  Since  it  explains  itself  as  you  read 
on,  we're  passing  the  copy  along  in  its  en- 
tirety on  the  assumption  that  you  will  be 
able  to  work  it  out  to  suit  your  own  ideas. 
Suggestions  pertaining  to  same  will  be  pub- 
lished if  they  merit  such  treatment. 

HOW  SMART  ARE  YOU? 
(Reading  Time,  3  minutes  26  seconds) 

Are  You  Alert?  Have  You  Been 
Seeing  Your  Share  of  Movies?  Then 
You  Can  Make  the  Grade  in  This  New 
Intelligence  Test.  Read  Through  the 
Article  Written  Below,  Underlining 
the  Titles  of  Movies  Mentioned  There- 
in. There  Are  Twenty-eight  in  All, 
and  If  You  Can  Do  This  Correctly 
in  the  Allotted  Reading  Time  You 
Sure  Ought  to  be  a  Home  Office  Ex- 
ecutive Some  Dayi — Possibly  Even  a 
District  Manager.  Send  Your  Replies 
to  Liberty  Magazine  Before  Midnight 
on  the  Night  of  June  Thirteenth  and 
TheylJl  No  Doubt  Think  You  Are 
Crazy.  So  Are  We,  So  That  Makes  It 
Unanimous ! 

And  Just  Irhagine,  Professor  Zilch 
Had  Nothing  to  Do  With  This! 

(The  two  picture  titles  mentioned 
above  don't  count,  so  don't  cheat  on 
us!) 

START  HERE!  You  see,  folks, 
we're  just  plumb  movie  crazy,  just  a 
couple  of  cracked  nuts  who  are  too 
busy  to  work  on  a  really  clever  greet- 
ing, so  we  just  thought  we'd  get  down 
to  earth  and  make  this  the  first  year 
that  we  did  anything  shopworn,  and 
we  are  totally  unashamed! 

Night  after  night  we've  been  hav- 
ing our  little  huddle  trying  to  figure 
out  just  how  a  very  ordinary  lady  and 
gent  could  best  convey  to  you  the 
season's  greetings.  I  thought  we  could 
get  away  with  some  simple  expression 
like  this.  .  .  .  "Just  pack  up  your 
troubles  and  you'll  come  smilin' 
through  1933  with  loads  of  happiness 
and  prosperity,"  but  that  didn't  sound 

so  good  to  the  Mrs.  ,  so  we  wound 

up  with  a  little  trouble  in  paradise,  and 
I  felt  guilty  as  Hell  for  having  been 
the  cause  of  a  house  divided. 

Well,  we  didn't  reach  any  agree- 
ment, and  the  Mrs.  said  "Horse- 
feathers,  let  me  have  just  one  hour 
with  you  tonight  and  we'll  get  this 
thing  over  with,"  so  I  replied,  "You 
said  a  mouthful,  it's  about  time!"  So 
we  started  it  all  over  again,  and  the 
Mrs.,  being  a  member  of  the  wiser  sex, 
called  me  some  vile  names,  ranging 
all  the  way  from  a  fake  expert  to  a 
genuine  menace  to  society.  I  knew 
this  couldn't  go  on  forever,  the  honor 
of  the  family  was  at  stake,  so  I  said, 
"Be  a  good  sport  and  for  once  sur- 
render gracefidly,"  and  she  gave  me 
the  shock  of  my  life  by  replying 
"Okay  America!" 

So  after  all  this  messin'  around  here 
'tis!  Just  sit  tight,  are  you  listening? 

We  wish  you  a  very  merry  Christ- 
mas and  a  happy  and  prosperous  New 
Year! 

RUTH— TOANNE— HERMAN 
BAMBERGER. 

Sounds  interesting,  Herman,  so  we're  pass- 
ing your  gag  along  to  the  rest  of  this  out- 
fit. You  don't  tell  us  "How  Smart"  your 
patrons  were,  so  this  is  as  far  as  we  can  go. 
Let's  hear  more  from  you  soon. 


February 


II,  1933 


ROUND    TABLE  CLUB 


51 


AD  MAKE-UP  AN  IMPORTANT 
PART  OF  A  SHOWMAN'S  JOB! 


To  Better  Understand  Proper 
Procedure  You  Must  Get  Ac- 
quainted With  the  Workings 
of  Local  Composing  Rooms! 

by  JOSEPH  FELDMAN 
and  KEN  LONG 

NEWSPAPER  advertising  remains  the 
backbone  of  successful  campaigns  in 
the  selling  of  theatre  merchandise. 
Because  of  the  fact  that  we  use  it  day  in 
and  day  out,  we  are  often  inclined  to  over- 
look its  real  value  and  become  slip-shod  and 
careless  in  our  handling  of  it. 

Newspaper  advertising  invariably  reflects 
the  character  of  the  Manager  running  a 
theatre.  If  it  is  sloppy,  hackneyed  or  lacks 
selling  punch,  you  may  count  on  it  that  the 
Manager  of  the  theatre  is  failing  to  apply 
good  showmanship  to  the  rest  of  his  show- 
selling  activities  as  well  as  to  the  news- 
paper ads. 

Yet  the  fundamentals  of  newspaper  ad- 
vertising are  as  simple  as  a  child's  first 
reader.  A  fairly  intelligent  individual  can 
grasp  these  principles  in  a  very  short  time 
and  with  but  a  few  months'  practice  apply 
them  effectively.  The  only  excuse  for  a 
sloppy-looking  ad  is  the  carelessness  or 
criminal  ignorance  of  the  individual  prepar- 
ing it  and  its  lack  of  selling  qualities  reflect 
only  the  fact  that  no  thought  has  gone  into 
the  weighing  of  the  various  angles  that  will 
appeal  to  the  people  likely  to  patronize  that 
theatre. 

This  has  been  written  with  the  thought 
that  it  may  serve  as  a  reference  piece  to 
refresh  \nur  memorv  on  some  of  the  fun- 


Here  is  a  swell  article  on  newspaper 
make-up  crammed  full  of  vital  information 
on  newspaper  advertising.  Joe  Feldman, 
publicity  director  for  Warner  Theatres  in 
Pittsburgh  wrote  the  beginning.  The  second 
half  is  a  reprint  of  Ken  Long's  important 
type  article  from  last  summer.  Both  are 
tied  together  by  the  particular  subject 
under  discussion. 


damentals  in  the  mechanical  processes  of 
setting-up  an  ad.  The  ad  layouts  included 
show  you  what  can  be  done  without  the  aid 
of  an  artist  to  make  up  attractive  ads.  These 
ads  can  be  set  by  almost  any  Composing 
Room  and  have  been  used  any  number  of 
times.  They  combine  attractiveness,  atten- 
tion-getting qualities,  simplicity  and  econ- 
omy. They  are  easy  to  duplicate  and  by 
playing  around  a  bit  with  pencil  and  paper 
you  should  be  able  to  improve  them.  Try 
them  out  on  your  typewriter.  If  you  think 
this  article  has  proven  useful  after  you  have 
read  it,  let  us  know  and  we  will  start  work- 
ing on  another  one  along  similar  lines. 

in  the  Composing  Room 

The  ad  you  send  down  to  a  newspaper  is 
usually  composed  of  both  mats  and  type. 
The  type  may  be  set  either  by  hand  or  by 
the  Linotype  machines,  depending  upon  its 
size  and  kind.  You  will  find  type  discussed 
on  another  page  of  this  pamphlet. 

While  the  type  is  being  set  by  the  com- 
positors you  mat  is  sent  to  the  Stereotype 
Room,  where  it  is  first  toasted  to  get  all  the 
moisture  out  of  it  so  as  to  prevent  its  blis- 
tering when  the  hot  lead  is  poured  into  it. 
It  is  then  put  into  a  stereotyping  machine 
in  which  lead  is  poured  into  the  mat.  The 
resulting  cast  is  as  high  as  the  body  of  the 


Suggestions  of  Two  Smart  Ad- 
men Are  Contained  in  This 
Valuable  and  Timely  Article 
on  Good  Newspaper  Ad'v'g! 

face  of  the  type  with  which  it  will  be  sur- 
rounded. When  the  cast  is  cooled  it  is  sent 
up  to  the  Composing  Room,  where  the  com- 
positors with  saws  and  chisels  cut  it  up  in 
the  manner  you  have  indicated  on  your  lay- 
out. The  cast  of  your  mat  is  then  set  into 
the  body  of  the  type  as  indicated  in  your  lay- 
out and  the  entire  layout  is  placed  in  the  page 
form,  which  is  nothing  more  or  less  than  a 
steel  frame  which  locks  the  entire  page  of 
type  rigidly  into  place  and  does  not  permit 
it  to  fall  out  or  move  around.  The  page 
form  is  then  laid  on  a  flat  slab  over  which  a 
page  mat,  made  of  the  same  stuff  of  which 
your  mat  is  made,  is  laid.  Rollers  are  then 
passed  over  the  mat,  pressing  it  down  onto 
the  type  cast  or  cuts  on  the  page  reproduc- 
ing these  on  the  page  mat.  This  mat  is  sent 
through  the  same  processes  that  your  mat 
went  through  with  the  exception  that  the 
mat  is  cast  in  a  semi-circle,  thus  enabling 
the  pressmen  to  lay  it  on  the  cylinders  of 
the  rotary  press. 

When  all  of  the  casts  for  all  of  the  pages 
of  the  paper  are  on  the  cylinders  of  the 
presses,  the  power  is  turned  on  and  in  a 
few  moments  the  press  is  turning  out  thou- 
sands of  papers,  printed,  folded  and  counted. 

The  most  direct  manner  of  getting  a  vivid 
impression  and  thorough  knowledge  of  these 
processes  is  to  go  through  the  entire  print- 
ing plant  of  your  newspaper  from  top  to 
bottom  and  follow  your  ad  through  from  the 
time  it  reaches  the  Composing  Room  desk 

(Confiuiicd  on  following  page) 


STRAND 


"THe  |V1A\N 
CALLED 
BACK*' 

C     O  **■    ^  "> 

M  A  G  E  L 

IT     O      1^      •  3 

KENYON 
HftLUDAY 

J  «        »  C  T 

COMPTOM 


51  RAND 


'  u.c.Bf  .Ootliic 

to  nil. 


STRAND 


2  OOLS.  I  t>3/it  m. 


2  ODLS.  I  5  m. 
—  SOLID  BLACK  RCLE3, 


i,a,3*  


2  OOLS.x  8  In. 
ttuffib  oall  outs  of  stars. 


WJJ  /    SOLID  BLAOK  HUL23. 


MADI5crri 


2  OOLS.  I  9  lit. 
— '         80LID  BLAOK  HDI.aff. 


The  above  ad  sketches  tvill  serve  to  illustrate  some  of  the  points  suggested  by  Joe  Feldman. 


52 


MOTION    PICTURE  HERALD 


February    II,    193  3. 


SOME  POINTERS  ON  AD.  MAKE-UP! 


{Continued  from  preceding  page) 
to  the  time  it  appears  in  th  epaper.  It  will 
be  a  couple  of  hours  well  spent. 

You  will  note  from  the  above  that  be- 
cause of  the  fact  that  most  modern  newspa- 
pers are  printed  from  casts  and  not  from 
the  original  type  or  casts  that  you  ^yill 
jeopardize  the  chances  of  your  ad  getting 
a  clear  reproduction  if  you  permit  one 
newspaper  to  send  its  page  mat  over  to  the 
other  newspaper  for  reproduction  of  your 
ad.  The  other  newspaper  will  cut  the  mat 
of  your  ad  out,  cast  it,  make  a  new  mat 
for  the  page  mat  and  a  re-cast  for  the  page 
cast.  Thus,  you  are  some  four  or  five  proc- 
esses removed  from  your  original  mat,  and 
since  every  cast  is  necessarily  a  trifle  shal- 
lower than  the  mat  from  which  it  is  made, 
the  succeeding  mat  is  likely  to  be  shallower 
still,  the  cast  from  your  mat  will  be  of  in- 
sufficient depth  to  give  a  clear  impression 
in  high-speed  printing. 

The  following  was  originally  pub- 
lished in  the  Club  section,  issue  of 
July  16,  1932,  and  was  written  and 
illustrated  by  Ken  Long  as  part  of 
an  ad  series  he  was  writing  for  us. 
The  ad-writer  should  be  a  close  student 
of  type  and  type  effects,  for  the  broader 
his  knowledge  of  this  subject,  the  more 
effective  and  forceful  will  be  his  daily 
advertisement. 

Let's  start  at  the  beginning  and  find  out 
what  type  is  all  about.  According  to 
Webster,  the  definition  of  type  is:  a  rec- 
tangular block,  usually  of  metal,  having 
its  face  so  shaped  as  to  produce  by  print- 
ing, a  letter,  figure,  etc. 
Explaining  the  Type! 

In  Figure  1  is  illustrated  the  letter  M 
and  a  diagram  of  the  type  used  to  pro- 
duce it. 

"A"  is  the  body,  which  includes  all  the 
metal  with  the  exception  of  the  cut-in 
portion  forming  the  letter. 

"B"  is  the  face,  or  the  style  or  cut  of 
the  character  on  the  type,  such  as  bold 
face,  light  face,  etc. 

"C"  is  the  shoulder  which  allows  space 
for  such  letters  as  g,  j  and  y. 

"D"  is  the  counter.  It  is  the  depression 
between  the  lines  of  the  face. 

"E"  is  the  ceriph  .  .  .  the  short  fine  line 
added  as  a  finish  at  the  top  and  bottom 
of  unconnected  lines.  (There  are  no 
ceriphs  on  Gothic  type  and  many  mod- 
ern types  such  as  Futura.) 

"F"  is  the  stem  ...  the  thick  line  of  the 
face. 

"G"  is  the  beard  the  slope  between 

the  outer  edge  of  the  face  and  the 
shoulder. 

"H"  is  the  nick.  It  is  a  shallow  groove 
across  the  front  of  the  body,  used  as  a 
guide  in  composing.  It  also  prevents 
mixing  of  different  faces  of  the  same 
body. 

"I"  is  the  feet  .  .  .  two  small  projec- 
tions on  which  the  body  rests. 

"J"  is  the  groove  .  .  .  the  hollow  space 
between  the  feet. 

There  you  have  a  graphic  picture  of 
type. 

"Picas"  and  Other  Phrases! 

Now  let's  learn  the  meaning  of  such 


expressions  as  upper  and  lower  case,  pica, 
points,  lead,  etc. 

The  expression  upper  case  means  capi- 
tal letters.  Lower  case  means  small  let- 
ters. When  copy  is  marked  upper  and 
lower  case,  capitals  are  used  for  the  first 
letter  in  each  word,  or  sentence,  as  the 
copy  on  the  layout  indicates. 

The  height  of  type  is  measured  by 
points.  One  point  equals  approximately 
one-seventy-second  of  an  inch.  There- 
fore, when  type  is  spoken  of  as  72  points, 
it  means  that  the  body,  not  the  face,  is 
approximately  one  inch  high.  The  face  of 
a  72-point  capital  letter  is  only  about  54 
points  high,  the  remaining  18  points  be- 
ing taken  up  by  the  shoulder,  as  may  be 
seen  in  Figure  1. 

The  pica  is  a  unit  using  for  measuring 
width.  It  is  equal  in  size  to  12-point  type. 
Therefore,  when  a  column  is  said  to  be 
12  picas  wide,  it  means  approximately 
two  inches.  (Thirteen  picas  is  the  stand- 
ard newspaper  column  width;  however, 


many  newspaper  columns  are  12^  picas 
wide  ...  a  difference  of  less  than  one- 
eighth  of  an  inch.)  While  on  the  subject 
of  measuring,  a  line  is  the  term  used  by 
some  newspapers  in  designating  the  depth 
of  an  ad.  (There  are  14  lines  to  an  inch.) 
However,  it  is  usually  sufficient  to  dimen- 
sion ads  by  columns  wide  and  inches 
deep. 

A  lead  is  a  thin  strip  of  metal  used  to 
make  space  between  lines  of  type.  If  the 
instruction  specify  type  to  be  leaded,  a 
regular  two-point  lead  is  used.  If  specified 
solid,  no  leads  are  used.  It  is  not  always 
necessary  to  specify  whether  or  not  body 
copy  should  be  leaded,  as  the  compositor 
will  usually  set  it  to  take  up  the  entire 
space  allowed  in  the  layout  .  .  .  leaded  or 
solid.  However,  leaded  copy  is  more  read- 
able and  should  be  specified  when  space 
allows. 

Display  and  Body  Type! 

Type  is  divided  into  two  classes  .  .  . 
display  type  and  body  type.  Display  type 


is  a  heavier  face  than  body  type  and 
should  be  used  (unless  legible  character- 
istic lettering  is  given  in  mat  form  in  the 
press  sheet)  for  catch-line,  title,  cast  and 
all  parts  of  the  advertisement  which 
should  be  emphasized.  Body  type  is  a 
light  face  type,  and  as  its  name  implies, 
would  be  used  for  setting  the  body  copy 
in  the  ad. 

Most  display  type  is  made  in  sizes  from 
six  point  to  72  point,  and  in  three  widths 
of  faces  .  .  .  namely,  condensed,  standard 
and  extended.  Some  type  families  also 
have  an  extra-condensed  face. 

The  Type  Families! 

Every  style,  or  family,  of  type  has  a 
name,  such  as  Franklin  Gothic,  Chelten- 
ham, Caslon,  John  Hancock,  etc.  When 

specifying  type  for  an  ad,  it  is  spoken 
of  as  10-point  Franklin  Gothic,  24-point 
Cheltenham  Bold,  etc.  The  face  of  a  six- 
point  letter  of  a  certain  family  is  exactly 
the  same  in  style  as  the  72-point  letter  of 
that  same  family,  the  only  difference  be- 
ing the  size. 

Of  course,  all  display  types  are  not 
adaptable  to  advertising.  Some  are  too 
ornamental  and  hard  to  read.  Others 
lack  character,  etc.  Remember,  there  is 
no  better  way  to  keep  the  reader  reading 
than  by  making  it  easy  for  him.  Use  type 
type  that  is  legible  and  forceful. 

Don't  Use  Too  Many! 

It  is  inadvisable  to  use  more  than  three 
different  type  faces  in  one  ad.  In  fact, 
it  is  unnecessary!  For  example,  an  excel- 
lent ad  may  be  made  using  Cheltenham 
type  only,  as  this  family  alone  consists 
of  Cheltenham  Bold  Extra  Condensed, 
Cheltenham  Bold  Condensed,  Chelten- 
ham Bold,  Cheltenham  Bold  Extended, 
Cheltenham  Bold  Italic,  Cheltenham  Old 
Style,  Cheltenham  Old  Style  Italic,  Chel- 
tenham Wide  and  others  .  .  .over  eight 
different  characteristics  in  bold,  light  and 
italic  faces  and  of  course  a  variety  of 
sizes. 

In  making  my  layouts  here  in  New 
York,  I  use  Cheltenham  type  quite  fre- 
quently. The  reason  for  this,  aside  from 
the  fact  that  it  is  well  adapted  for  news- 
paper work,  is  that  I  know  most  newspa- 
pers have  this  type  in  stock. 

Body  type  is  made  in  sizes  from  agate, 
or  five  points,  to  18  point.  A  Roman  face 
is  most  generally  used  in  newspaper  ad- 
vertising. 

Less  than  six  point  should  never  be, 
used  for  body  copy,  and  six  point  should 
be  used  sparingly.  Of  course,  in  small 
ads  it  is  sometimes  necessary  to  use  six 
point,  but  it  is  advisable  to  avoid  it  if 
possible. 

Eight  point  is  probably  the  most  popu- 
lar size  for  the  setting  of  body  copy. 

Ten  point,  of  course,  is  excellent  if  the 
space  allows. 

As  mentioned  in  a  previous  article, 
care  should  be  taken  not  to  set  body  copy 
too  wide  ...  35  to  40  letters  and  spaces 
to  a  line  is  plenty.  Also  avoid  setting  it 
too  narrow  as  this  necessitates  the  divid- 
ing of  too  many  words. 


February     II.  1933 

ATTRACTIVE  FRONT 
HELPED  SELL  WAR 
FILM  IN  NEW  YORK 

Another  striking  front  and  lobby  display 
was  constructed  for  the  Mayfair  Theatre. 
New  York  City,  when  "The  Big  Drive," 
claimed  to  be  authentic  film  records  of  the 
Great  War  fi-om  government  archives  of 
eight  nations,  filled  its  engagement. 

The  accompanying  photo  shows  the  usual, 
big  flash  on  the  Mayfair's  facade  and  the 
war  scenes  atop  the  long  marquee  on  the 
Seventh  Avenue  side,  which  depicted  troops 


in  action,  bursting  sheilb,  etc.  i\ote  also  the 
sales  copy  along  the  front  of  the  marquee. 
The  entrance  was  dressed  with  enlarged 
scene  stills  and  cut-outs  and  a  scene  of  "no 
man's  land,"  with  barbed-wire  entangle- 
ments. 

Aside  from  reports  that  this  picture  has 
been  doing  exceptionally  well  in  various  key 
spots,  its  subject  matter  apparently  offers 
great  opportunities  for  exploitation  among 
veteran's  organizations,  newspapers,  all  mili- 
tary units  (including  government  agencies) 
and,  on  account  of  its  scope,  among  people 
of  all  nationalities..  We  will  touch  upon 
these  phases  further  as  additional  reports 
reach  Club  headquarters. 


Changes  at  Asheville 

Thomas  L.  Sterling,  former  manager  of 
the  Paramount  Theatre,  Asheville,  N.  C, 
has  replaced  William  Byers  as  manager  of 
the  Plaza  Theatre  in  that  city  as  the  result 
of  the  latter's  move  to  Norton,  Va.,  to  be- 
come general  manager  of  the  new  Boiling 
Theatre. 

Cecil  Young,  formerly  assistant  manager 
of  the  Imperial  Theatre,  Asheville,  has  been 
promoted  to  the  post  of  manager  of  the 
Paramount.  Frank  LaBar,  Jr.,  manager  of 
the  Imperial,  retains  his  position. 


Chairman  Goldberg! 

Aaron  Goldberg,  chief  of  the  Aaron  Gold- 
berg Theatres,  operating  five  houses  in  San 
Francisco,  Calif.,  was  recently  named  chair- 
man of  the  considerably  publicized  and  im- 
portant Entertainment  and  Public  Morals 
Committee  of  the  new  San  Francisco  County 
Grand  Jury. 


ROUND    TABLE  CLUB 

SPOTLIGHT!  PLEASE! 

Most  of  you  know  there  is  a  little  town 
in  Ohio  called  Hamilton.  Most  of  you  don't 
know  that  a  big  percentage  of  the  popula- 
tion comes  to  Cincinnati  over  the  week-end 
to  visit  our  theatres. 

Last  week  at  the  Albee  Theatre  the  fol- 
lowing episode  occurred  and  featured  a 
man,  woman  and  child  from  Hamilton  and 
one  of  our  usherettes.  The  mother  and  child 
started  for  the  rest  room  and  in  descending 
the  steps  the  heel  broke  from  the  mother's 
shoe  and  she  fell  down  the  marble  steps. 
Immediately  an  usherette  rushed  to  the  aid 
of  the  patron.  The  shoe  was  sent  out  and 
fixed.  The  husband  was  called  from  the  the- 
atre. A  cab  was  called  for  the  party  and 
they  were  sent  to  the  garage  where  their 
own  car  was  parked.  The  woman  in  ques- 
tion happened  to  be  "somebody"  in  Hamil- 
ton. This  attention  that  was  showered  so 
lavishly  on  an  Albee  patron  has  today  be- 
come the  talk  of  Hamilton.  This  is  not  ex- 
aggeration, either.  It  was  told  me  by  a  man 
who  knows  many,  many  people  in  Hamilton 
and  who  states  that  he  has  heard  the  story 
at  least  20  times. 

The  patron  usually  winds  up  the  story  by 
saying :  "Even  my  own  mother  couldn't 
have  paid  me  more  attention  than  the  Albee 
usherette.  She  seemed  more  concerned 
about  my  injury  than  I.  She  wanted  to  call 
a  doctor  and  certainly  did  everything  in  her 
power  to  help  me.  I  never  knew  that  an 
accident  could  be  actually  made  pleasant 
and  I  never  knew  that  people  in  public 
places  could  be  so  attentive  and  so  sym- 
pathetic." 

Boys  and  girls,  that's  service.  Service 
without  bunk.  Service  that  was  real,  be- 
cause it  came  from  the  heart.  The  Albee 
management  and  staff  have  shown  that 
while  there  may  be  many  ways  to  handle 
an  accident  .  .  .  there  is  .  .  .  after  all  .  .  . 
one  correct  way  and  that  is  the  way  they 
used.  I'm  sorry  I  don't  know  the  name  of 
the  usherette  because  I  would  like  to  per- 
sonally thank  her  for  using  her  brains.  It 
is  such  things  as  this  that  makes  me  per- 
sonally proud  of  our  personnel,  and  glad 
to  be  a  part  of  this  RKO  organization.  My 
appreciation  to  all  concerned  in  this  affair. 

Nat  Holt  in 
''BOX  OFFICE" 
Divisional  House  Organ. 

OLSON  SOLD  CO-OP 
BY  FEATURING  JIG 
SAW  PUZZLE  STUNT 

In  line  with  his  practice  of  promoting  co- 
operative business  building  schemes  be- 
tween merchants  and  theatres,  O.  B.  Olson, 
general  manager  of  Alger's  Theatres,  Peru, 
111.,  recently  put  over  a  unique  full  page 
co-op  ad  which  featured  a  jig-saw  puzzle 

Among  a  number  of  ads  on  the  page  were 
portions  of  an  illustration  from  "Washing- 
ton Merry-Go-Round,"  depicting  the  "rip- 
ling  of  the  lid"  off  the  Capitol.  Judging 
from  the  number  of  solutions  submitted  and 
quality  of  several  we  have  at  hand,  the  stunt 
went  over  like  a  house-afire  with  both 
young  and  old  jig-saw  enthusiasts. 

Here  is  a  new  slant  on  co-ops  and  one 
which  can  be  applied  to  most  any  picture. 
All  necessary,  it  appears,  is  to  line  up  your 
merchants  and  newspaper  (which,  we  admit 
takes  some  work  these  days),  pick  out  some 
suitable  illustration  and  let  nature  take  its 
course. 


53 

NEW  MEMBER  HYNES 
GIVES  CLUB  A  SLANT 
ON  WHAT  HE'S  DOING 

Just  as  a  starter,  Jack  W.  Hynes,  man- 
ager of  Shea's  and  the  Grand  Theatres, 
Bradford,  Pa.,  and  one  of  the  Club's  recently 
elected  members,  gives  us  a  slant  on  the 
campaign  he  waged  on  "Prosperity." 

For  one  thing,  he  promoted  two  corking 
co-op  pages  in  two  different  newspapers  in 
his  city,  both  of  which  were  entirely  paid 
for  by  merchants.  Other  efforts  included 
distribution  of  "Prosperity  Money"  among 
school  children ;  special  lobby  display  of 
pennants,  banners,  snipes  and  burgees ;  plac- 
ing of  signs  in  all  local  busses ;  use  of 
"Prosperity  Stickers"  on  all  packages 
handed  out  in  five  local  stores  one  week 
prior  to  playdate ;  placing  of  50  snipes  in 
prominent  Main  Street  windows ;  posting  of 
25  one-sheets  in  other  prominent  spots  in 
town,  and  a  lobby  display  of  an  attractive 
three-sheet  comedy  cut-out  of  Dressier  and 
Moran.  Numerous  readers  and  five  two- 
column  cuts  on  Dressier  and  Moran  were 
obtained  gratis  in  the  papers. 

The  above  ought  to  give  Jack's  fellow 
Round  Tablers  some  idea  of  the  ground  he 
covers  when  campaigning,  which,  it  seems 
to  us,  is  considerable.  We're  mighty  glad 
to  list  this  new  Club  member  among  the 
active  contributors  and  will  hope  to  tell  the 
rest  of  the  gang  a  lot  more  about  his  work 
in  the  future. 


Dubinsky  in  the  East! 

Ed  Dubinsky,  president  and  general  man- 
ager of  Dubinsky  Brothers  Theatres,  Kan- 
sas City,  is  spending  some  time  in  the  east, 
combining  business  with  pleasure. 


SYMPTOMS 

OF  SOUND-SICK 
TH  EATRES 
START  WITH 
SHRINKING 
RECEIPTS 

A  QUICK 

ECONOMICAL  CURE-ALL 
IS  THE 

KENDELL  SERVICE 

READ  ABOUT  IT 
ON  PAGE  25 

IN  THE 

BETTER  THEATRES 
SECTION 


54 


MOTION    PICTURE  HERALD 


February     II,  1933 


STEFFErS  PRIZE  WINNER! 


Costless  Exploitation  Flayed  an 
Important  Part  in  This  Show- 
man's Bid  for  Prize  Money  I 


ASIDE  from  extensive  billing  and  a  vari- 
ety of  effective  tie-ups,  the  campaign 
of  Frank  Steffey,  manager  of  the  State 
Theatre,  Minneapolis,  which  took  second 
award  in  the  exploitation  contest  sponsored 
by  M-G-M,  was  dominated  by  direct  appeal 
to  adult  patronage. 

When  preparing  his  newspaper  advertis- 
ing, he  regarded  the  figures  of  Harlow  por- 
trayed in  the  press  book  as  rather  sensuous 
in  appearance  and  played  them  up.  Parents 
were  advised  not  to  bring  their  children  and 
this  copy  was  added  to  the  regular  screen 
trailer  and  stressed  in  other  mediums.  Extra 
newspaper  space  was  used  throughout  the 
campaign,  including  some  corking  publicity 
stories  from  the  press  sheet  planted  irt  the 
amusement  sections  of  leading  papers  one 
week  in  advance.  Currently,  he  received 
some  excellent  breaks  on  the  amusement 
pages  of  all  three  local  papers.  One  local 
critic  gave  the  picture  a  4-A  rating. 

Two-Weeks  Teaser! 

Two  weeks  in  advance  special  teaser 
trailers  of  one  frame,  following  various  units 
of  the  program,  read  as  follows :  "Beware — 
Red  Headed  Woman  Is  Coming — Wives — 
Husbands — Look  Out!  The  Red  Headed 
Woman  Is  Coming."  The  regular  screen 
trailer  was  run  a  full  week  in  advance,  in 
conjunction  with  special  trailers  run  on  the 
screens  of  all  other  Publix  houses  in  down- 
town Minnapolis. 

To  somewhat  tone  down  the  suggestive 
note  in  the  newspaper  ads,  art  in  the  lobby 
and  on  front  was  carried  out  in  a  dignified 
manner,  most  of  the  displays  being  made 
up  in  gold  frame  borders  and  black  velour 
background.  The  regular  exchange  six- 
sheet,  with  a  bit  more  sexy  expression,  and 
a  special,  full  length  still  of  Harlow 
dressed  in  an  evening  gown,  were  both 
effectively  used.  In  another  instance  the 
figure  of  Harlow  was  taken  from  the  regu- 
lar 24-sheet  and  mounted  in  a  12-foot  velour 
circle,  enhanced  with  indirect  lighting  and 
spots.  This  flash  was  used  in  the  foyer  one 
week  in  advance  and  spotted  currently  in 
front  of  the  box  office  of  another  Publix 
house  closed  for  the  time  being. 

Feeling  that  the  exchange  24-sheet  car- 
ried plenty  of  selling  power  it  was  posted 
on  46  boards  in  General  Outdoor  locations, 
properly  filled  out  with  name  of  theatre  and 
play  dates.  This  move  was  followed  up  with 
the  tacking  of  500  lithographed  22x28  cards 
throughout  the  loop  district  and  adjacent 
neighborhoods.  The  color  scheme  of  the 
posters  was  red  and  white.  A  special  six- 
sheet  was  also  successfully  spotted  across 
the  street  from  an  athletic  field  that  at- 
tracts 50,000  people  weekly. 

Red-Head  Matinee! 

The  Matinee  for  Red  Heads  gag  was 
used  for  opening  day  and  created  a  vast 
amount  of  comment.  The  management  pro- 
vided for  guest-attendance  of  50  red  headed 
women  and  at  least  200  were  in  line  two 
hours  ahead  of  opening.  This  stunt  acted 
as  a  bally  to  the  passers-by.   Special  plugs 


over  radio  the  day  before  opening  and  an- 
nouncements via  trailer  and  newspaper  ads, 
helped  put  it  over  in  a  big  way.  The  radio 
was  also  used  for  daily  announcements  dur- 
ing the  entire  engagement. 

With  the  bathing  season  still  on,  Steffey 
succeeded  in  selling  a  newspaper  the  idea 
of  having  a  photographer  patrol  the  beaches 
each  day  for  group  shots  of  bathers.  Five 
heads  of  people  in  the  photos  were  circled 
when  run  and  those  so  designated  were 
awarded  a  pair  of  guest  tickets  to  see  the 
show.  This  stunt  netted  the  theatre  a  three- 
column  cut  two  days  in  advance  and  every 
day  throughout  the  engagement. 

Cliain-S+ore  TIe-Up! 

A  tie-up  already  in  effect  between  theatre 
and  a  large  chain  grocery  concern,  up  to 
the  time  carried  out  along  institutional  lines, 
developed  into  a  corking  advertising  stunt. 
Not  only  was  the  name  of  theatre,  attrac- 
tion and  dates  inserted  in  the  concern's  large 
newspaper  display  ads,  but  similar  copy  was 
circulated  through  the  medium  of  40,000 
cards  handed  out  by  the  clerks  of  all  stores. 
In  addition,  the  company  was  sold  the  idea 
of  spotting  special  one-sheets  prepared  by 
the  theatre  art  department  in  all  stores. 

Another  tie-up  with  a  leading  local  beauty 
parlor  operator  was  considered  a  highlight 
of  the  campaign.  The  proprietress  provided 
the  theatre  with  three  good  looking  red 
headed  girls,  attractively  attired  in  evening 
gowns,  to  distribute  tickets  in  the  lobby  one 
week  in  advance.  Aside  from  creating  a  lot 
of  worthwhile  publicity,  the  girls  succeeded 
in  getting  rid  of  22,000  tickets. 

In  conjunction  with  the  above  tie-up, 
Steffey  arranged  to  address  a  special  meet- 
ing of  the  52  operators  employed  by  the 
beauty  parlor  in  order  to  sell  them  on  the 
attraction  and  start  word-of-mouth  com- 
ment among  2,500  patrons  who  patronized 
the  shop  each  week.  The  proprietress  also 
gave  the  picture  a  break  during  the  regular 
weekly  broadcast  she  made  over  the  local 
radio  station. 

Radio  Activity! 

Another  radio  stunt  that  did  its  share  to 
arouse  interest  in  the  picture  was  an  an- 
nouncement that  a  "Red  Headed  Woman 
was  in  circulation  throughout  the  loop  dis- 
trict."  She  was  said  to  resemble  the  star 


ELLIOTT  TURNED  OUT 
THIS  PIECE  OF  WORK 
FOR  MANAGER  SMITH 

Here  is  a  sample  of  the  art  work  being 
turned  out  by  Gordon  Elliott,  of  the  Art 
Sign  Service,  Lawrenceville,  111.,  in  this 
instance  used  by  George  Smith,  manager 
of  the  Avalon  Theatre  in  that  city.  The 
head  of  Harold  Lloyd  was  painted  on  the 
right  hand  side  of  a  large  poster  made  by 
Elliott  for  "Movie  Crazy." 


Another  photo  we  have  at  hand,  too  faint 
to  reproduce,  shows  the  attractive  poster 
he  made  of  "Big  Broadcast,"  which  featured 
the  head  of  the  star,  title  in  large  staggered 
letters  and  a  circular  design  in  keeping 
with  radio  theme  of  the  picture. 

Elliott  is  a  newcomer  to  the  ranks  of  the 
Round  Table  army  and  we  are  glad  to  show 
his  fellow  members  the  kind  of  work  he's 
turning  out.  We  will  be  glad  to  receive  ad- 
ditional photos  which  will  reproduce  clearly. 


in  the  picture  and  those  who  identified  her 
were  entitled  to  apply  at  the  box  office  for 
a  pair  of  guest  tickets.  Ten  pair  were  actu- 
ally given  out. 

Additional  effort  included  the  spotting  of 
special  quarter-sheet  cards  in  various  down- 
town circulating  libraries  located  in  office 
buildings  and  department  stores ;  the  spot- 
ting of  22x28's  in  downtown  hotels  and 
gratis  ads  in  local  publications  in  return 
for  guest  tickets. 


STAGE  WEDDINGS  GOOD  AT  THIS  TIME! 

An  old  reliable,  but  one  that  rarely  falls  to  deliver  at  the  box  office  and  all  along  the 
line  of  good  showmanship.  The  early  winter  months  of  the  new  year  are  the  best  times  to  get 
behind  a  stunt  of  this  sort  and  work  it  successfully,  but,  it  differs  from  many  other  stunts  in 
this  respect:  unless  it  is  well  planned  far  in  advance,  carefully  engineered  and  closely  watched, 
it  may  have  a  disastrous  effect. 

While  most  every  type  of  stunt  calls  for  care  and  good  judgment,  the  stage  wedding  more 
than  most  others  require  diplomacy  and  tact.  The  reason  is  simple.  You  have  too  many  slants 
that  must  be  handled  with  care,  and  unless  you  do  vour  advance  planning  and  promoting  in 
the  proper  manner  you  are  apt  to  run  up  against  many  obstacles  and  sometimes  local  disfavor. 

We  hesitate  to  emphasize  these  points  because  it  is  apt  to  discourage  some  from  trying  to 
put  over  a  good  Stage  Wedding,  but  we  have  witnessed  several  unforgivable  blunders  last 
winter  and  thought  that  a  word  of  caution  would  be  worth  while  at  this  time. 

Details  of  successfully  handled  stage  weddings  have  appeared  time  and  again  on  the  Club 
pages.  If  you  cannot  locate  the  particular  Issue  just  drop  us  a  line  and  we'll  post  you  or  maybe 
dig  up  a  reprint  or  two. 


February    II,  1933 


ROUND    TABLE  CLUB 


55 


"MICROBES"  FOR  THE  BOX  OFFICE! 

The  Metropolitan  Life  Insurance  Company  is  now  offering,  free  of  all  costs, 
including  transportation  charges,  a  most  interesting  one-reel  subject,  entitled 
"Man  Against  Microbe." 

As  the  official  information  bureau  for  some  four  thousand  members  of  the 
Round  Table  Club,  we  would  have  you  know  that  this  subject  is  absolutely  free 
of  all  advertising  and  is  as  beneficial  to  every  other  insurance  company  as  it  is 
to  Metropolitan. 

From  the  box  office  point  of  view  it  affords  you  a  swell  opportunity  to  tie  up 
with  some  twenty-five  thousand  insurance  agents  of  the  sponsoring  company  and 
through  them  the  various  child  and  health  organizations  and  groups,  local  health 
authorities,  newspapers,  doctors  and  countless  others,  all  good  medicine  for  your 
box  office. 

"Man  Against  Microbe,"  as  far  as  we  are  concerned,  is  one  of  the  most 
interesting  and  entertaining  subjects  ever  screened.  It  was  produced  in  a  strictly 
professional  manner,  and  the  photography,  recording  and  direction  leave  nothing 
to  be  desired. 

Also  furnished  free  of  charge  with  each  play  date  are  posters  for  store  win- 
dow and  sniping  purposes  and  a  snappy  little  press  book  chock-full  of  foolproof 
suggestions  for  merchandising  a  free  subject  that  will  get  you  more  dough-re-mi 
at  the  box  office  than  most  of  those  expensive  percentage  pictures  you  have 
to  play. 

By  all  means  write  to  the  Metropolitan  at  One  Madison  Avenue,  New  York 
City,  and  arrange  for  the  showing  of  this  picture.  Then  get  in  touch  with  your 
local  Met.  agent  and  work  out  a  campaign  that  will  give  you  one  of  the  best 
publicity  and  tie-up  breaks  that  you  ever  had.  "CHICK" 


YES.  MONTY  MAC  LEVY 
IS  BUSY!  CLUB  SLEUTH 
HOLDS  HIM  FOR  FACTS 

Anyone  familiar  with  the  movements  of 
one  Monty  MacLevy,  general  manager  of 
the  Round  Table  Circuit,  Queens,  L.  I.,  can 
fully  appreciate  what  a  difficult  task  it  is  for 
anyone,  not  excepting  newspapermen,  to 
make  him  stand  still  long  enough  to  extract 
a  few  notes  on  what  has  beeen  going  on  in 
showbusiness  in  the  Long  Island  communi- 
ties he  operates  in.  However,  the  Club's 
Roving  Reporter  succeeded  in  getting  a 
firm  hold  on  his  coat-tail  the  other  day, 
manoeuvred  him  into  a  corner  and,  from 
the  following  data,  reached  the  conclusion 
that  he  has  been  making  things  hum  since 
he  left  his  old  Randforce  stronghold  in 
Brooklyn. 

First  let's  put  the  spot  on  the  St.  Albans 
Theatre,  St.  Albans,  where  the  energetic 
Monty  makes  his  headquarters.  We  have 
his  word  for  it  that  a  Benefit  campaign  was 
recently  brought  to  a  most  successful  finish 
with  the  cooperation  of  local  welfare  or- 
ganizations and  aid  of  trailers,  form  letters 
and  program  announcements  used  in  the 
several  houses. 

Junior  Orchestra! 

He  also  recently  announced  formation  of 
a  Junior  Orchestra,  whereby  aspiring  junior 
musicians  may  now  have  opportunities  to 
obtain  actual  orchestra  instruction  and  ex- 
perience by  applying  to  Musical  Director 
Jacob  Worth.  Practice  is  held  every  Satur- 
day morning  at  10:30. 

In  addition  to  the  Benefit  show  held  under 
the  auspices  of  welfare  committees,  he  tied 
in  with  the  local  Lions  Club  to  sponsor  a 
free  food  matinee,  which  also  turned  out  to 
the  gratification  of  all  concerned. 

Another  stunt,  and  one  that  has  scored 
an  outstanding  hit,  was  the  inauguration  of 
showings  of  a  German  picture  at  approxi- 
mately 11  P.  M.  each  Saturday  night,  when 
patrons  see  both  regular  show  and  the  Ger- 
man film  for  one  admission.  There  is  a 
considerable  portion  of  German-Americans 
in  and  around  St.  Albans  and  they've  gone 
for  the  idea  like  wild-fire.  This  should  be  a 
great  gag  for  any  other  manager  similarly 
situated. 

His  Buck  Jones  Rangers  Club,  which  was 
mentioned  in  these  columns  some  time  ago, 
is  in  a  flourishing  condition.  Meetings  are 
held  every  Sraturday  at  12 :30  and  the  young- 
sters are  entertained  with  a  good  show, 
contests  and  games.  The  largest  newspaper 
in  Queens  is  sponsoring  this  move,  due  to 
MacLevy's  good  salesmanship  when  he 
called  on  the  newspaper  management  with 
the  idea. 

Request  Features! 

In  addition  to  holding  a  "Request-Fea- 
ture" balloting  campaign,  which  was  recent- 
ly brought  to  a  conclusion,  Monty  has  under 
way  a  corking  "Buy  American"  campaign 
among  the  merchants  at  the  present  time. 
We'll  tell  you  more  about  this  one  just  as 
soon  as  we  receive  full  details. 

Now  let's  take  off  for  Springfield  Gar- 
dens, another  Queens  community  and  where 
Charlie  Sheerin  manages  the  Garden  The- 
atre. This  village  has  been  rather  hard 
hit  by  the  business  depression,  which,  of 
course,  does  not  make  promotion  of  free 
give-aways  from  merchants  an  easy  matter. 
Despite  this  condition,  however,  Sheerin 
featured  his  anniversary  Week  with  the 
gifts  of  $400  worth  of  coal,  electrical  ap- 


paratus, food,  etc.  Twenty  thousand  tickets 
were  distributed  in  the  usual  fashion  by 
theatre  and  merchants  and  a  very  attractive 
lobby  display  was  made  of  the  different 
articles.  The  theatre's  cost  of  the  campaign 
was  confined  to  $20  for  printing  of  tickets. 
In  connection  with  Anniversary  Week  the 
theatre  front  was  decorated  with  flags  and 
a  large  four-foot  cake  was  placed  in  the 
lobby.  An  added  attraction  of  a  "Mystery 
Man"  (magician)  also  helped  Saturday 
trade  along. 

Other  recent  activities  of  Sheerin  at  the 
Garden  include  a  Free  Food  Matinee  held 
with  the  cooperation  of  all  local  churches, 
which  netted  the  theatre  a  large  amount  of 
good  will ;  toy  matinees ;  meeting  of  the 
Buck  Jones  Club  every  Saturday,  with  op- 
portunity contests  for  the  youngsters,  and 
other  good  will  moves. 

Big  Gift  Nights! 

Goodwill  is  also  an  important  factor  in 
the  affairs  of  the  State  Theatre,  located  over 
on  Rockaway  Boulevard  and  managed  by 
Jesse  T.  Bonney.  In  addition  to  Kiddie 
Club  toy  matinees,  held  every  Saturday, 
he  has  been  running  special  Gift  Nights  of 
merchandise  amounting  to  $75  on  one  night 
each  week.  Tickets  are  given  merchants 
for  distribution  and  the  deal  has  worked 
out  to  excellent  advantage  for  both  theatre 
and  merchants.  Here,  again,  the  policy  of 
showing  a  German  picture  after  the  regular 
performance  Saturday  nights  has  made  a 
decided  hit  with  the  German-American  ele- 
ment. 

The  same  Junior  Orchestra  scheme,  de- 
scribed in  foregoing  paragraphs  dealing 
with  the  St.  Albans  Theatre,  has  turned 
out  equally  well  for  the  State.  Another  move 
which  Bonney  recently  executed  in  a  par- 
ticularly effective  manner  was  handling  of 
the  propaganda  dealing  with  the  announce- 
ment of  a  price  reduction,  a  move  made 
necessary  because  of  a  new  competitive 
situation   in  his  neighborhood. 


So  with  Monty  MacLevy  at  the  helm  and 
Russell  Cohen  taking  an  active  part  in  the 
important  phase  of  booking,  these  two  and 
and  their  house  managers  are  building  up 
a  smooth  running  theatre  organization.  The 
answer  to  this  is  that  every  man  is  taking 
a  keen  interest  in  his  work,  whi.ch,  after 
all,  is  the  keynote  of  success  in  any  busi- 
ness. More  about  these  Round  Tablers  in 
forthcoming  issues. 


BRAWARSKY  GETTING 
OUT  A  NICE  PROGRAM 
FOR  BELLEVUE  HOUSE 

A  very  neat  looking  program  is  being 
published  in  the  interests  of  the  Bellevue 
Theatre,  Bellevue,  Pa.,  by  Harry  Brawar- 
sky,  manager  of  the  house.  It  is  called 
"Talkie  Topics"  and  is  edited  by  Howard 
Lichey,  a  well  known  publicity  man  in  this 
business.  While  the  program  does  not  carry 
any  advertising,  nor  have  any  merchants 
been  solicited  in  this  respect,  space  will  be 
sold  at  a  price  in  keeping  with  its  class  and 
the  large  mailing  list  of  3,000  weekly.  The 
front  page  of  the  issue  we  have  at  hand  is 
devoted  to  a  sketch  of  Clara  Bow ;  there  is 
a  page  for  editorial  comment ;  the  back  cover 
carries  programs  two  weeks  in  advance  and 
the  remaining  six  pages  are  filled  with  in- 
teresting notes  for  the  fan,  small  boxes  of 
institutional  copy  and  scene  and  star  cuts. 

Incidentally,  the  Bellevue  is  located  in 
one  of  Pittsburgh's  choice  suburban  sec- 
tions and  caters  to  a  wealthy  clientele ;  that 
is,  as  Lichey  points  out,  if  there  are  still 
people  left  with  bank  accounts  a  good  pro- 
portion of  them  live  in  the  Bellevue's  neigh- 
borhood. The  house  is  therefore  operated 
in  keeping  with  this  class  of  patronage,  a 
fair  price  of  admission  is  maintained  and 
pictures  are  selected  with  utmost  care.  We 
can  add  that  the  program  follows  out  the 
general  scheme,  as  to  appearance,  care  in 
editing,  etc. 


56 


MOTION    PICTURE  HERALD 


February    II,  1933 


KEEPING  UP  WITH  THE  TIMES! 


By  GUY  JONES 


Looking  Far  info  the  Future  with  Cartoonist  Jones. 


NAT  WOLF  AND  SID 
DANNENBERG  WAGED 
EFFECTIVE  CAMPAIGN 

Once  again  we  receive  word  of  Sid  Dan- 
nenberg  and  Nat  Wolf's  activities  out  in 
Cleveland,  and  as  usual  they  still  are  doing 
big  things.  When  "Silver  Dollar"  played 
the  Lake,  Variety  and  Uptown  theatres  in 
Cleveland,  Dannenberg  and  Wolf  tied  up 
with  the  Cleveland  Public  Library.  They 
distributed  10,000  book  marks  and  plastered 
the  entire  branch  with  stills  and  displays 
on  the  picture.  A  special  screening  was 
held  for  the  leading  members  of  the  city's 
women's  clubs  who  later  went  out  and  did 
plenty  of  talking  for  the  picture. 

All  people  celebrating  their  Silver  An- 
niversary during  the  week  the  film  was 
shown  were  invited  to  the  theatre.  They 
had  to  show  their  marriage  certificates  at 
the  door.  A  special  want  ad  was  placed  in 
all  three  Cleveland  papers  one  week  in  ad- 
vance of  playdate :  "Have  You  an  Old  Sil- 
ver Dollar?  In  conjunction  with  the  play- 
ing of  Edward  G.  Robinson  in  SILVER 
DOLLAR,  Warner  Bros.  Theatres  are 
searching  for  the  oldest  Silver  Dollar  in 
greater  Cleveland.  Apply  now  with  your 
coin  either  at  the  Lake,  Variety  or  Uptown 
Theatres."  When  the  people  came  with 
their  coins,  their  name,  address  and  the 
date  of  the  coins  were  recorded  and  at  the 
end  of  the  week  a  swell  feature  story  was 
used  in  the  papers  on  the  stunt. 

A  tie-up  was  effected  with  a  large  bakery 
company  in  which  they  distributed  10,000 
Edward  G.  Robinson  pictures  in  their  cakes 
and  1,000  window  cards  in  the  finest  gro- 
cery stores  through  greater  Cleveland.  An- 
other tie-up  was  with  the  Bailey  Company's 
three  department  stores  on  a  "Silver  Dollar 
Guessing  Contest"  in  their  store  windows. 
Candy  silver  dollars  were  distributed  in  the 
stores  and  theatres.    Bailey's  took  a  lot  of 


space  in  the  newspapers  to  merchandise  this 
tie-up  and  also  gave  the  theatre  plenty  of 
space  in  the  best  windows  of  their  stores. 

Five  thousand  music  wrappers  were  dis- 
tributed by  McCrory's  and  over  300  Street 
Car  Cards  were  used.  A  Magic  Square  con- 
test was  used  in  the  Cleveland  Plain  Dealer 
and  proved  to  be  the  most  sensational  news- 
paper-theatre hook-up  that  has  ever  hap- 
pened. Answers  just  poured  in  by  the  car- 
load. Here  is  the  story  that  ran  in  the 
Plain  Dealer : 

"You've  heard  of  cross-word  puzzles, 
word  games  and  jigsaw  puzzles — ^but  have 
you  ever  heard  of  the  'Magic  Square'  ? 
Maybe  not.  Well,  'Magic  Square'  is  some- 
thing in  a  new  game  in  which  a  complete 
sentence  is  hidden  within  a  square  resem- 
bling a  cross-word  puzzle. 

"Warner  Bros.  Lake  and  the  Plain  Dealer 
introduce  this  new  craze  to  Cleveland  in 
conjunction  with  the  showing  of  Edward 
G.  Robinson's  latest  vehicle,  'Silver  Dollar,' 
which  starts  next  Saturday  at  the  Lake 
Theatre.  Hidden  in  the  magic  square  is  an 
eleven  word  sentence  which  has  to  do  with 
the  plot  of  'Silver  Dollar.'  This  is  the  way 
you  go  about  solving  it:  Begin  with  the 
square  which  is  circled.  Move  one  square 
up,  down,  right  or  left  (not  diagonally)  and 
spell  out  the  sentence  which  is  descriptive 
of  the  hero  of  'Silver  Dollar.'  End  at  the 
square  which  had  a  period  in  it." 

Cash  awards  and  guest  tickets  were  given 
tor  correct  solutions. 

One  of  the  biggest  tie-ups  in  the  cam- 
paign was  with  the  Postal  Telegraph  for 
insertion  of  25,000  midget  telegrams  in  all 
wires  throughout  greater  Cleveland  and 
using  ten  displays  on  their  counters.  A 
popular  restaurant  featured  a  special  "Sil- 
ver Dollar"  dinner.  All  patrons  that  gave 
cashiers  of  all  three  theatres  five  dollar  bills 
for  tickets  received  a  silver  dollar  in  their 
change. 


FRANK  BOUCHER  WAGED 
GREAT  CAMPAIGN  FOR 
GREATER  SHOW  SEASON 

It's  taken  us  quite  some  time  to  get 
around  to  setting  down  a  brief  account  of 
the  fine  campaign  worked  out  on  Greater 
Show  Season  by  Frank  Boucher,  manage, 
of  the  Capitol  Theatre,  Winchester,  Va., 
and  we'll  just  have  to  fall  back  on  the  old 
alibi  of  "better  late  than  never." 

He  lined  up  merchants  and  newspapers 
solidly  behind  the  idea  by  selling  them  the 
Prosperity,  or  Trade  Revival  idea.  A  mer- 
chants' section  in  the  paper  was  promoted 
and  generously  supported  with  a  large 
amount  of  free  space,  even  to  the  point  of 
editorial  mention  on  several  occasions.  A 
full  page  Warner  ad  also  appeared  at  this 
time. 

Additional  advertising  and  exploitation 
included  a  variety  of  special  heralds ;  spe- 
cial trailers;  other  co-operative  advertising; 
listing  and  advertising  of  special  attractions 
during  Greater  Show  Season;  window 
cards ;  door  knob  hangers ;  special  pro- 
grams; front  and  lobby  especially  decorated 
for  the  occasion;  tie-up  with  certain  mer- 
chants for  distribution  of  autographed 
prints  of  star's  photos  with  tie-up  ad  on 
back;  lavish  use  of  pennants  and  burgees; 
use  of  special  posters ;  wide  circulation  of 
messages  by  bannered  trucks,  and  a  big 
parade  on  opening  night. 

Any  one  who  has  followed  Frank  Bou- 
cher's work  will  at  once  recognize  from  the 
above  that  he  went  about  Greater  Show 
Season  campaign  with  his  customary  thor- 
oughness. While  we  haven't  attempted  to 
cover  every  detail,  the  plan  of  campaign  is 
there  and  other  Club  members  may  find  it 
helpful  when  mapping  out  similar  moves. 


Schwartz  Check-Up! 

As  a  means  of  checking  up  on  a  large 
weekly  program  mailing  list  in  a  city  where 
people  are  constantly  on  the  move,  A.  H. 
Schwartz,  head  of  the  Schwartz  Theatre 
Circuit,  Brooklyn,  N.  Y.,  recently  mailed 
postal  return  cards  to  obtain  information 
before  a  designated  time  as  to  whether  con- 
tinued mailing  of  the  programs  was  de- 
sired by  patrons. 

Although  quite  an  expensive  item  on  ac- 
count of  its  make-up  and  postage  covering 
a  vast  circulation,  it  is  generally  conceded 
that  the  Schwartz  type  of  weekly  program 
is  a  most  valuable  advertising  medium  in 
that  it  lays  out  the  weekly  changes  of  all 
houses  in  the  various  neighborhoods.  The 
check-up,  however,  is  instrumental  in  kill- 
ing off  all  dead  timber. 

It  was  recently  announced  on  the  screen 
at  the  Farragut  Theatre,  A.  H.  Schwartz 
house  on  Flatbush  Avenue,  Brooklyn,  that 
"Jadite"  night  would  be  held  one  night 
(Wednesday)  each  week,  on  which  ladies 
would  be  presented  with  one  of  a  large  as- 
sortment of  useful  kitchen  articles,  suitable 
either  for  culinary  work  or  for  use  in  elec- 
tric refrigerators.  No  drawings  or  numbers 
are  used  in  making  the  gifts.  Eddie  Lewis 
is  manager  of  the  Farragut. 


Allison  Honored! 

George  Allison,  manager  of  the  Warner- 
Ritz  Theatre,  Jersey  City,  N.  J.,  was 
awarded  2nd  Prize  in  the  Christmas  Drive 
made  by  managers  in  the  Warner-Stanley- 
Fabian  division.  He  was  formerly  associ- 
ated with  Lee  Ochs'  theatres  in  uptown 
New  York  City. 


February    II,  1933 


ROUND    TABLE  CLUB 


57 


I  i ties 


BARNEY  KILBRIDE 

formerly  associated  with  a  radio  broadcasting 
station  in  Detroit,  Mich.,  and  who  recently  took 
over  the  Strand,  a  neighborhood  house  in  that 
city,  has  also  acquired  the  Alhambra,  a  de  luxe 
Detroit  neighborhood  theatre,  operated  by  Publix 
until  a  few  weeks  ago. 

V 

ORVILLE  ENLOE 

owner  of  the  Criterion  Theatre,  El  Reno,  Okla., 
announces  that  he  will  rebuild  the  house  which 
was  gutted  by  fire  several  weeks  ago. 

V 

SUE  HARLOW 

daughter  of  A.  J.  Harlow,  pioneer  exhibitor  and 
former  Mayor  of  Orangeburg,  Va.,  was  recently 
made  assistant  manager  of  the  Pitts-Madison 
Theatre  in  that  city.  Her  brother  Wilbur  is  at 
the  helm. 

V 

J.  J.  FRANKLIN 

city  manager  for  RKO  in  Cleveland,  recently  an- 
nounced that  the  Palace  Theatre  in  that  city 
would  resume  vaudeville  on  Feb.  17. 

V 

GUY  KENIMER 

district  manager  for  Sparks  down  in  Florida,  ,is 
in  charge  of  the  seven  weeks'  tour  of  the  Eddie 
Cantor-George  Jessel  roadshow  over  the  Sparks 
Circuit. 

V 

MILTON  H.  CHAMBERLAIN 

recently  rejoined  Leo  Brecher  as  managing  di- 
rector of  the  Plaza  Theatre,  New  York  City. 

V 

BILL  ROBERTS 

is  again  back  on  the  job  of  managing  the( 
Shawnee  Theatre,  Plymouth,  Pa. 

V 

J.  LEVY 

is  now  managing  the  Kent  Theatre,  Philadelphia, 
Pa.  He  was  formerly  in  charge  of  the  Park,  an- 
other local  house. 

V 

ISADORE  WIRNIK 

former  manager  of  the  Strand  Theatre,  Philadel- 
phia, Pa.,  is  now  at  the  helm  of  the  Sedgwick, 
also  in  Philly. 

V 

J.  L.  MULHALL 

formerly  in  charge  of  the  Arcadia  Theatre,  Wil- 
mington, Del.,  has  been  made  manager  of  the 
Stanley  Theatre,  Chester,  Pa. 

V 

CHAS.  H.  MOYER 

has  been  appointed  manager  of  the  State  and 
Strand  Theatres,  Hanover,  Pa.  He  was  formerly 
in  charge  of  the  Rialto  Theatre  in  Woodburv, 
N.  J. 

V 

RAY  MEYER 

until  recently  manager  of  the  Northeastern  The- 
atre, Philadelphia,  Pa.,  is  now  in  charge  of  the 
Orpheum,  same  city. 

V 

C.  A.  DAVIES 

of  Westerville,  Ohio,  has  remodeled  his  Perry 
Theatre  and  will  operate  on  a  picture-vaudeville 
policy. 

V 

EDWARD  A.  ZORN 

manager  of  the  Boston  Met,  has  been  on  the 
sick  list  for  the  past  two  weeks. 

V 

R.  T.  DANIELS 

recently  leased  the  Rex  and  Washington  Theatres, 
Toronto,  Canada,  two  houses  formerly  operated 
by  George  Manos. 

V 

ROBERT  HARPER 

has  acquired  the  Blackstone  Theatre,  New  Rock- 
ford,  N.  D.,  from  John  Gariepy. 


RICHARD  R.  ADAMS 

formerly  publicity  director  of  the  Paramount 
Theatre,  Denver,  has  been  appointed  manager  of 
the  America  Theatre  in  Colorado  Springs. 

V 

RICHARD  RAUB 

who  has  been  handling  publicity  at  the  Denver 
Theatre,  Denver,  has  been  transferred  to  a  similar 
post  at  the  Denver  Paramount.  E.  Patchen,  of 
the  local  staff,  takes  over  Raub's  old  job. 

V 

LARRY  STARSMORE 

who  has  been  supervising  management  of  the 
.America  and  Paramount  Theatres  in  Colorado 
Springs,  will  now  devote  his  full  time  to  manage- 
ment of  the  Denver  Paramount. 

V 

L.  R.  PEARCE 

manager  of  the  Orpheum  Theatre,  Memphis,  is 
reported  in  a  deal  to  arrange  independent  opera- 
tion of  the  house  as  the  result  of  RKO's  an- 
nounced intention  to  turn  the  Orpheum  back  to 
its  owners,  the  Memphis  Theatre  and  Realty 
Company. 

V 

HARRY  R.  MOORE 

formerly  with  Fox  at  Great  Falls,  Mont.,  has  suc- 
ceeded L.  M.  Harris  as  manager  of  the  Fox- 
Egyptian  Theatre  in  Delta,  Colo.  Harris  has  been 
transferred  to  the  west  coast. 

V 

WALTER  M.  SHELTON 

formerly  assistant  manager  of  the  Orpheum 
Theatre,  Wilkes-Barre,  Pa.,  was  recently  appointed 
manager  of  the  Luzerne  Theatre,  Luzerne,  Pa. 

V 

FRED  HERMAN 

former  district  manager  for  Publix  in  the  Wilkes- 
Barre,  Pa.,  zone,  is  now  managing  the  Irving 
Theatre  in  V/ilkes-Barre. 

V 

JOHN  COMERFORD 

until  recently  manager  of  the  Shawnee  Theatre, 
Plymouth,  Pa.,  is  now  In  charge  of  the  Orpheum 
Theatre,  Wilkes-Barre,  Pa. 

V 

E.  F.  STANLEY 

recently  purchased  the  Strand  Theatre,  Defiance, 
Ohio,  from  Mr.  and  Mrs.  F.  M.  Miller. 

V 

RAY  GROMBACHER 

well  known  exhibitor  in  the  Northwest,  has  installed 
sound  apparatus  in  the  Post  Street  Theatre, 
Spokane,  Wash. 

V 

CHARLES  MARSEY 

recently  tendered  his  resignation  as  manager  of 
the  Strand  Theatre,  Seymour,  Conn. 

V 

MORRIS  KAPLAN 

Cleveland  theatre  operator,  has  taken  on  a 
Kentucky  bred  race  horse  and  will  try  the  animal 
out  this  season. 

V 

G.  B.  JEFFREY 

is  the  new  manager  of  the  recently  reopened 
Arcade  Theatre,  West  Palm  Beach,  Fla. 


Items  for  publication  on  this  page 
should  be  confined  to  theatre  notes 
only.  Address  them  to  "Chick"  Lewis 
and  they  will  be  published  the  week 
following  receipt.  "Promotions,  trans- 
fers, changes  of  address,  acquisition  of 
theatres,  etc.,  etc.,  is  the  type  of  ma- 
terial we  want. 


ARTHUR  S.  METZGER 

formerly  manager  of  the  midwest  division  of 
Paramount  Publix  real  estate  department,  Kansas 
City,  recently  became  associated  with  a  local 
bank  as  business  manager.  He  is  a  brother  of 
Lou  Metzger,  well  known  exhibitor  on  the  west 
coast. 

V 

E.  C.  AND  E.  B.  HARTMAN 

former  operators  of  the  Nomar  Theatre,  Wichita, 
Kans.,  have  acquired  the  Murray  Theatre,  Kansas 
City,  until  recently  operated  by  Jay  Means, 
owner  of  the  Oak  Park  and  Bagdad  Theatres- 
and  president  of  the  Independent  Theatre  Owners 
of  Greater  Kansas  City. 

V 

LOYCE  ROCKHOLD 

manager  of  the  Fox-Vista  Theatre,  Kansas  City, 
was  recently  elected  general  chairman  of  the 
Prospect  Centre  Business  Club,  a  neighborhood 
booster  organization. 

V 

F.  M.  WESTFALL 

has  replaced  William  Hughart,  resigned,  as  man- 
ager of  the  Skouras  house  In  Herkimer,  N.  Y. 
Westfall  hails  from  the  Skouras-Mllwaukee  di- 
vision. 

V 

JAKE  ROSENTHAL 

(The  Great  Jake)  of  Waterloo,  Iowa,  fame,  has 
returned  to  his  home  town  after  spending  several 
days  with  his  brother  Barney,  of  Premier  Pictures 
Corporation,  St.  Louis. 

V 

JAY  GOLDEN 

manager  of  the  RKO  Palace  Theatre,  Rochester, 
N.  Y.,  is  reported  convalescing  from  four  opera- 
tions resulting  from  a  fractured  arm  which  has 
confined  him  to  a  hospital  for  the  better  part 
of  two  months.  He  has  been  keeping  up  with  the 
parade  through  especially  Installed  film  screen 
and  projection  machine  in  the  hospItaT  room. 

V 

RAY  GROMBACHER 

who  recently  assumed  management  of  the  Post 
Street  Theatre,  Spokane,  Wash.,  is  operating 
under  a  cooperative  plan  that  is  proving  suc- 
cessful. 

V 

CARL  PORTER 

has  been  appointed  manager  Capitol  and  Elsi- 
nore  Theatres  at  Salem,  Ore. 

V 

MR.  AND  MRS.  J.  MILLER 

are  operating  the  Cameo  Theatre  at  American 
Fork,  Utah. 

V 

R.  H.  METCALF 

has  acquired  the  Mars  Theatre,  Hazen,  N.  D., 
from  F.  W.  Hass.  Improvements  will  be  made 
and  the  house  redecorated. 

V 

J.  p.  BROULX 

has  taken  over  the  management  of  the  Eagle 
Theatre  at  Austin,  Minn.,  from  Ed  Daniels. 

V 

NATHAN  GOLDSTEIN 

has  named  John  Sklffington  manager  of  the 
Broadway  Theatre  at  Springfield,  Mass. 

V 

HENRY  J.  LAZARUS 

has  reopened  his  newly  remodeled  Coliseum 
Theatre  at  New  Orleans  to  pleasing  business. 
The  house  has  been  redecorated  and  new  equip- 
ment installed  throughout. 

V 

PAUL  ROSENBLUM 

with  Metro-Goldwyn-Mayer  theatre  Interests  in 
Paris,  France,  and  a  recently  elected  member  of 
■•■he  Round  Table  Club,  is  still  confined  to  a  hos- 
pital in  that  city,  according  to  recent  word  from 
the  invalid. 


58 


MOTION    PICTURE  HERALD 


February     II,  1933 


EVENTU ALLY-WHY  NOT  JOIN  NOW! 


RODERICK  "DUKE"  KING 

is  house  manager  of  the  Latonia  Theatre,  Oil  City, 
Pa.  He  and  his  partner,  Elmer  Amidon,  teamed 
up  late  in  '32  and  took  over  operation  of  this 
house,  one  formerly  managed  by  Fred  Johnson, 
who  is  another  member  of  the  Round  Table  Club 
and  now  located  in  Reynoldsville,  Pa.  We  are  glad 
to  have  "Duke's"  application  for  membership  at 
hand  and  to  note  that  he  and  Amidon  have 
already  found  this  department  beneficial  in  the 
matter  of  getting  under  way.  We  will  watch  with 
interest  their  career  and  hope  both  will  find  time 
to  keep  their  Club  posted  on  what  stunts  are 
being  used  to  develop  trade. 

V 

KEITH  CHAMBERS 

is  the  house  manager  and  assistant  to  George 
Delis,  city  manager  for  A.  G.  Constant,  operator 
of  the  Palace  Theatre,  Canton,  Ohio,  and  he's 
another  new  member  in  line  for  introduction  to 
his  host  of  fellow  Club  members.  We're  glad  to 
acknowledge  Keith's  application  and  to  list  hi-s 
name  among  the  large  army  of  Round  Tablers. 
It's  a  foregone  conclusion  he  is  in  sympathy  with 
the  aims  of  this  organization  and  we'll  be  on  the 
lookout  for  his  contributions.  Between  Chambers 
and  his  chief  the  Club  should  be  able  to  keep 
a  line  on  what's  going  on  among  Constant  houses. 

V 

ELMER  AMIDON 

is  "Duke"  King's  partner  in  management  of  the 
Latonia  Theatre,  Oil  City,  Pa.,  and  we're  also 
mighty  glad  to  acknowledge  his  application  of 
Club  membership.  While  "Duke"  is  in  charge  of 
the  house  proper,  Elmer  takes  care  of  the  office, 
does  the  booking,  etc.,  and  also  takes  a  fling  at 
display  work.  Both  are  licensed  projectionists  and 
divide  time  in  the  booth.  Seems  to  us  they've 
got  a  pretty  strong  combination  and  one  which 
ought  to  work  out  to  excellent  advantage  in  these 
days  when  everyone  is  trying  to  reduce  overhead. 
Between  the  two  of  these  new  Round  Tablers. 
the  Club  ought  to  be  kept  informed. 

V 

JOHN  WOYTINEK 

hails  from  out  in  North  Judson,  Indiana,  where 
he  is  managing  director  of  the  Gayble  Theatre, 
and  we're  also  glad  to  acknowledge  his  recent 
application  for  membership  in  the  Round  Table 
Club.  Now  that  you're  on  the  active  list  of  con- 
tributors, John,  let's  see  what  you  can  do  to  help 
keep  these  pages  full  of  interesting  slants  on 
what's  going  on  in  showbusiness.  What  was  that 
last  stunt  you  used  to  swell  box  office  receipts? 
Shoot  along  an  account  of  it. 

V 

J.  p.  VOGT 

manager  of  the  Rialto  Theatre,  Gladstone,  Mich., 
sent  his  application  for  membership  in  the  Round 
Table  Club  along  the  way  we  like  to  see  them 
come  in — request  for  Club  pin,  an  account  of  a 
recent  campaign  and  approval  of  the  good  work 
being  carried  on  by  the  rest  of  the  fellows  in 
this  organization.  Okay,  Vogt,  and  we're  mighty 
glad  to  have  you  with  us  to  keep  the  ball  rolling 
along.  Now  that  you've  started  off  on  the  right 
foot,  let  us  know  from  time  to  time  what  you 
are  doing  to  boost  box  office  trade  out  your  way. 

V 

J.  KENNETH  HENRY 

hails  from  up  in  the  Bronx  section  of  New  York 
City,  where  he  manages  the  Park  Plaza  Theatre 
for  the  Skouras  Brothers.  "After  all  these  years," 
as  he  states,  he  at  last  enters  the  fold  and  prom- 
ises to  become  an  active  contributor  to  this 
department.  He  handles  a  big  house,  which  is 
first  run  up  in  his  neighborhood,  and  we  cer- 
tainly believe  the  Club  is  in  line  for  some  first 
class  yarns  on  how  showbusiness  is  handled  in  a 
large  New  York  City  neighborhood  house.  Shoot 
along  your  ideas.  Ken. 


GEORGE  A.  GOOKIN 

is  the  advertising  and  publicity  manager  for  the 
Majestic  Theatre  down  in  Johnson  City,  Tenn.,  and 
at  this  writing  it  is  officially  recorded  that  he  is 
a  full  fledged  member  of  the  Round  Table  Club. 
This  acknowledgment  is  really  a  little  tardy  in 
some  respects,  since  George  has  already  made  a 
number  of  contributions  to  these  columns,  but  he's 
in  the  army  now  and  his  "framed  certificate"  will 
shortly  be  on  its  way.  He's  a  seasoned  showman, 
having  managed  a  number  of  houses  before  go- 
ing into  the  advertising  game  on  his  own.  At 
present  he  is  acting  as  "all-around  man,"  specializ- 
ing as  musical  director  and  manager  of  vaudeville 
attractions,  which  he  coaches  and  develops  into 
acts  that  register  with  Majestic  patrons.  We'd  like 
to  have  a  special  article  from  him  on  his  complete 
plan  of  production. 

V 

ROBERT  S.  ROGERS,  JR. 

owns  and  manages  the  Carolina  Theatre  down 
South  in  Kingstree,  S.  C,  and  we're  glad  to  re- 
port that  he,  too,  has  become  a  member  of  this 
organization.  The  Club  is  deeply  indebted  to  many 
South  Carolina  showmen  for  a  whole  flock  of 
interesting  show-selling  slants  and  we're  going  to 
take  it  for  granted  that  Rogers  fully  intends  to 
do  his  share  toward  keeping  up  the  good  work. 
When  the  opportunity  comes  along,  Robert,  jot 
down  an  account  of  what  you're  doing  and  shoot 
it  along.  We'll  do  the  rest. 

V 

J.  T.  ADAMS 

is  located  out  in  Oglesby,  111.,  where  he  manages 
the  Aida  Theatre,  and  the  Welcome  sign  is  also 
out  for  this  newly  elected  Round  Tabler.  Now 
that  your  application  has  been  duly  recorded, 
Adams,  get  the  good,  old  Club  spirit  firmly  in- 
trenched in  your  mind  and  put  your  shoulder  to 
the  wheel  of  progress.  What  was  that  last  stunt 
you  used  to  such  excellent  effect  at  the  box  office? 
Shoot  along  an  account  of  it  so  that  we  can 
pass   the   tip   along    to   your   brother  managers. 

V 

EDITH  MASON  FORDYCE 

operates  the  Princess  Theatre  down  South  in  Selma, 
Louisiana,  and  Mrs.  Fordyce  is  another  lady-man- 

  ager  to  join  the  ranks  of  the  Round  Table  Army. 

The  ladies  certainly  have  a  reputation  for  instilling 
A  rNrNi  I/*"  ATI^^KI  '  C^^D  ideas  in  showbusiness  and  we  will  look  forward 

r\r  r  LI^/\  I  l^/lN     r^/lx  with  much  interest  to  receipt  of  her  next  com- 

.  1  M 1  1  1^  ppi^  ^  lllf^  munication   to   Club   headquarters,    in   which  we 

/Y\tArll5tlxOr1lr  hope    she    will    let   this    department    know  what 

methods  she  is  using  to  boost  box  office  trade 
MANAGERS'     ROUND  section  of  the  country. 

TABLE  CLUB  ^.^o^c     ,  a.c  ^ 

GEORGE  W.  LAKE 

W/ja;    '^r^liiflr**'  located   over  in  Athol,   Mass.,   where   he  has 

ney,     K^OICR.    .  -^^^        helping  T.   H.  Newton   operate  the 

Please  enroll  me  in  the  Club  and      Lyric  Theatre.   George  not  only  functions  as  _ad- 
f  I  J  ±  vertising    manager    but    holds    a  projectionist's 

send  me  my  framed  CerttJlCate.  u^-ense  as  well.    He's  an  old  timer  in  this  game, 

having  operated   a  flock  of  one-night  stands  in 
ffgjffg  .     _      the  days  of  silent  pictures,  and  we  want  him  to 

know  that  we're  very  glad  to  list  his  name  among 

this  department's  newly  elected   members.  Let's 
Position    hear  what  you,  George,  and  your  chief  are  doing 

to  boost  box  office  trade  at  the  Lyric. 
Theatre    ^ 

VERNON  W.  FISK 

AdJrest    jj  lessee   and   manager  of  the   Blue  Water 

Theatre,  Kincardine,  Ontario,  Canada,  and  it's  a 

City    pleasure  to  list  his  name  among  the  many  fellows 

in  the  Canadian  contingent  of  this  organization. 
He  is  thoroughly  in  accord  with  the  work  being 

  carried  out  by  this  department  and  proposes  to 

1%.  1  't    1.  _      •    B       J    T  LI      /^i  L       do  his  share  to  keep  the  old  ball  rolling  along. 

(Mail    to    Managers     Round    Table    Club.      Let  the  Club  know  your  operating  plan,  Vernon, 
1790  Broadway,  New  York)  and  if  you  have  any  good  show-selling  tricks  up 

  your  sleeves,  shoot  them  along. 


HARRY  PICKETT 

has  the  job  of  helping  Eddie  Hough  manage  the 
Rivoli  Theatre  down  South  in  Greenville,  S.  C, 
and  his  boss  is  sponsoring  Harry's  application  for 
membership  in  this  showmen's  Club.  According  to 
Eddie,  this  newly  elected  Round  Tabler  has  about 
everything  it  takes  to  make  a  theatre  man,  so 
with  Hough's  able  coaching  it  probably  won't 
be  long  before  we'll  be  sending  out  another 
"framed  certificate".  At  any  rate,  you're  all 
familiar  with  Eddie  Hough's  brand  of  showman- 
ship, so  draw  your  own  conclusions.  Between  the 
two  of  these  Round  Tablers  the  Club  ought  to 
be  able  to  keep  informed  on  showbusiness  In 
Greenville. 

V 

H.  E.  "HANK"  NEWBERRY 

is  the  manager  of  the  Y.  M.  C.  A.  Theatre  in  what 
he  terms  the  best  "little  town  in  the  South"' — 
Ware  Shoals,  S.  C,  and  we're  taking  this  oppor- 
tunity to  acknowledge  his  application  for  member- 
ship in  this  ever-increasing  organization  of  show- 
men. He  admits  he's  been  following  Club  doings 
for  quite  a  long  time  and  now  wishes  to  repay 
his  fellow  Round  Tablers  by  contributing  some 
gags  of  his  own.  Okay,  "Hank",  and  we'll  be 
awaiting  your  next  communication.  Unless  we're 
very  much  mistaken,  we've  heard  of  you  before 
in  showbusiness. 

V 

C.  W.  MILLS 

operates  the  Arcade  Theatre  up  in  the  town  of 
Sodus,  N.  Y.,  and  since  his  application  for  mem- 
bership in  this  Club  doesn't  state  his  official 
capacity,  we'll  set  him  down  as  owner-manager. 
Glad  to  have  you  with  us.  Mills,  and  we  hope 
you  will  also  do  your  full  share  to  keep  these 
columns  full  of  show-selling  tips  for  your  fellow 
Round  Tablers.  What  have  you  been  doing  of 
late  to  bring  in  patrons?  Jot  down  an  account 
of  your  operating  plan  and  shoot  it  in  to  Club 
headquarters.  We'll  gamble  you  have  some  dope 
which  will  be  appreciated  by  others  in  this  or- 
ganization.   Let's  hear  from  you. 


HERE'S    THE  BLANK 


February     II,  1933 


MOTION    PICTURE  HERALD 


59 


I.  . 


THE  RELEASE  CHART 


III  L 'II 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  In  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the 
distributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1932,  unless  otherwise  specified 


ALLIED  PICTURES 

Features 


Title  Star 

Bdllio  Point,  Th*   Hoot  Gibson -H elan  Foiter   July 

Cowboy    CouBiollor   Hoot  GIbson-Shella   Mainaro. . .  .Oct. 

Iitruder.   Tho   Monte  Blue-Llla  Leo   Dee. 

troo   Muter.  Tho   Llla   Lee-Reginald   Denny  No«. 

Offleor   13   Monte  Blue-Llla  Loo   Nov. 

Parisian  Romante,  A   Lew  Cody-Marlon  Shlllino  Oct. 

Coming  Feature  Attractions 

A  Shriek  In  the  Night  Ginger  Rogers-Lyle  Talbot   

Anna  Karenlna   

Beyond  the  Law   .  ■  .  .  

Boots  of  Destiny   Hoot  Gibson   

Cheaters     

Davy  Jones'  Locker   

Dude  Bandit,  The   Hoot  Gibson  

Eleventh   Commandment   Marian  Marsh-Theo.  von  Eltz  

Midnight  Alarm  

N esters,   The   Monte  Blue   

Pullman  Car   

Red  Kisses   

Silk  Trimmed   

Slightly  Used   

Sphinx,  The   

Three  Castles   •  V  • 

Valley  of  Adventure,  Tho   Monte  Blue   

Without  Children   


Running  Time 
Rel.  Data      Minutes  Reviewed 

IS  70... .July  23 

15  63. ...Oct.  8 

2S  68.. Jan.  I4,'33 

1  69  Doe.  10 

26  67....  Dee.  3 

i  77....SeoL  17 


COLUMBIA 

Features 


Title  Star  Rel. 

Air   HostOM   Evalvn    Knaoo-James  Murray- 

Thelma  Todd   Jan. 

Amtrlean  Madnaso   Walter    Huston-C.  Cummlngs- 

K.    Johnson   Aug. 

At  the  Devil  Commands  Alan    DInehart-Nell  Hamilton- 

Mae   Clarke   Dec. 

Bitter  Tea  of  Qanoral  Ya>....B.  Stanwyek-NIlt  Aothor   Jan. 

Child  of  Manhattan   John  Boles- Nancy  Carroll  Feb. 

Cornered   Tim  McCoy  Aug. 

DMODtion   Leo  Carrlllo- Barbara  Week*- 

Nat  Pendleton   Nov. 

End  of  tho  Trail.  Tho  Tim  McCoy-Luana  Walters  Dec. 

Fighting  for  Justice   Tim   McCoy-Joyce  Compton  .Dec. 

Forbidden   Trail   Buck  Jones-Barbara  Weeks  Nov. 

Last   Man.   The   Chas.   Blekford-C.   Cumnlnit. .  .Aug. 

Man   Against   Woman  lack  Holt-Lllllan  Miles   Nov. 

Man  of  Aetltn  Tim  McCoy-Caryl  Lincoln  Jan. 

McKenna  of  tho  Mounted  Buck  Jonet-Grota   Granrtedt. . .  .Aug. 

Night  Club  Lady.  Th*  Adolnhe   Menlou-Maya  Mothot- 

Skeets  Gallagher   Aug. 

Night   Mayor.   Th*   Loo  Tracy-Evalyn   Knapp...  Aug. 

No   Mere   Orthldo   Carole  Lombard-Lylo  Talbat. . .  .Nov. 

Obey  th*  Law  Leo  Carrlll*-Lols  Wllson-Dleklo 

Moore   Jan. 

Speed    Demon  Wm.  Collier.  Jr.-Jean  Marsh. ..Nov. 

Sporting  Age.  This   Jack   Holt- Evalvn   KnaoB  8»Dt 

State    Trooper   RegU  Toomoy-Evalyn    Knapp  Fob. 

Sundown   Rider.   Tbo  Buck    Jones-Barbara    Weeks  Dec. 

That's   My   Boy   R.    Cromwell-Dorothy  Jordan- 
Mae  Marsh   Ort 

Tr*«Ml   ■.   Buck   Jones-Shirley  Grey  Feb. 

Vanltv   Street   C.   Blekford-Helen  Chandler  Oct. 

Virtu*   Carol*   Lombard- Pat  O'Brien 

washinaten  Merrv  G*  Round..  Leo  Traey-C.  Cummlngs   

Western   Code.   Tho   Tim  McCoy-Nora  Lane...... 

White    Eagle   Buck  Jones-Barbara  Weeks.. 


Running  Time 
Date      Minutes  Reviewed 


I5.'3S.. 


.67. Jan.  28.'33 


Oet. 
.Oct. 
.Sent. 

.  Oct. 


IS  

..76. 

...July 

t 

6.'33.. 

..89. 

...Nov. 

26 

4.'33.. 

...71. 

.Jan.  2I.'33 

4  

..67. 

.Jan.  14 

■33 

19 

SI  ,  ,. 

,  71 

. .  Soot. 

24 

IS 

.68 

. . .  Dec. 

10 

20.*S3.. 

..57 

2<  ... 

66 

27  

..68. 

. .  .Sent. 

3 

19  .... 

.  68 

. .  Dec. 

3 

2S  

.  74. 

. .  Nov. 

It 

20.'S3.. 

S  

.85. 

. . .  Nov. 

26 

IS 

67 

.  Oet. 

IS 

8 

71 

. .  .Oet. 

3 

I0.'33.. 

IS  

.".67." 

.".".Oet." 

"2S 

25  ... 

.  «<) 

. .  N«v. 

5 

IS  

..78 

...Oct. 

1 

16  

7  

".'67 

. .  .Oct. 

Coming  Feature  Attractions 

Beneath  the  Sea   Ralph  Bellamy- Fay  Wray  

Brief   Moment   Barbara  Stanwyck   

California   Tmil,   Th*  Buck  Jones-Helen  Mack   Mar.  24,'33...   

Destroyer,   The   .•    

Fever   Jack    Holt-Llllan  Bond  

Free  Ranger   Tim  McCoy-Alice  Dahl   

Lost  Valley   Buck  Jones   

Mike     

Murder  of  the  Circus  Queen. ..  Adolphe  Menjou-Greta  Nissen  

Parole   Girl   Mae  Clarke-Ralph  Bellamy   

Pearl*  and  Emor«ld«     

Rex,  the  Wild  Stallion  Wm.  Janney-Dorothy  Appleby  

Rules  for  Wives     

Silent  Men   Tim  McCoy- Florence  Britton  

So  This  It  Africa  Bert    Wheeler-Robt.  Woolsey- 

Raouel  Torres   70. Jan.  28,'33 


FIRST  DIVISION 

Features 


Title  Star 

Big  Drive,  The  

Condemed  to  Death  ...Arthur  Wentner 

Geona  Goena   

Monte   Carlo   Madness    Sari    Marltza   . . 

Rlnoer.    Tho   Franklvn  Dvall 


FIRST  NATIONAL 

FeafureH 


Running  Time 
Rel.  Date       Minutes  Reviewed 

..Jan.    I9.'33  90. Jan.  28,'33 

.Sent.   IS  70  July  23 

.Nov.    25  65  Aug.  27 

.Sept.   15  64  June  II 

Sept.    IS.   60  June  M 


Runnino  Time 


Title 

Star 

Rel. 

Date 

Minutes 

Reviewed 

Oet. 

15 

78  .  . 

5>«iit  <* 

10... 

...     55  . 

Nov  l« 

8... 

.  . .     58  . . 

Sent.  17 

20  ., 

88  .  . 

.  Aus  • 
.Juno  11 

...Aug. 

J7... 

 77... 

Running  Time 

Title  Star  Rel.  Oat*       Minutes  Rovlowad 

Employees  Entrance   W.William-Loretta  Young   Feb.    11, '33  75  Dec.  24 

Frisco  Jenny   Ruth   Chatterton   Jan.    I4,'33  76  Dee.  17 

Life   Begins   Loretta    Yeung-Eric    Linden. ..  .Oct.      I  72  Aug.  13 

Match  King.  Tho   Warren  Wllllam-Lill  Oanlta. . . Dee.    31  79  Dee.  17 

Silver    Dollar   Edward  G.  Robinson   Dec.    24  78  Nov.  S 

They  Call  It  Sin  Loretta    Young-Geo.    Brent  Nov.     5  74  Sept.  3 

Three   on   a    Match  Blondell-William-Dvorak-Davlt.  Oct.    29              64  Oct.  I 

Tiger    Shark   Edward  G.   Robinson  Sept.  24  80  Aug.  27 

20.000  Years  in  Sing  Slng...Bette   Oavls-Soeneer   Tracy  Feb.     I, '33..    .81  Nov.  S 

Week-End   Marriage   Loretta  Young-Norman  Fetter. .  .july     9  66. ...June  II 

You  Said  a  Mouthful  Joe  E.  Brown   Nov.    26  72  Nov.  It 

Coming  Feature  Attractions 

Blondie  Johnson   Joan  Biondeii-Chester  Morris  Feb.   2S,'33  69..  Feb.  4,'33 

Central  Airport   Richard   Bartheimess   Apr.  15.'33...j„.  

Elmer  the  Great   Joe  E.  Brown   

Ex-Lady   Bette  Davis-Gene  Raymond  Apr.     8. '33  

Grand  Slam   Paul  Lukas-Loretta  Young  Mar.   18, '33  65. Jan.  I4,'33 

Lilly    Turner   Ruth  Chattcrton-Geo.  Brent  

Little    Giant,    The   Edward  G.  Robinson   ,  

Mind    Reader,   Th*   Warren    Wllliam-C.  Cummlngs. .  .Apr.     I, '33  

She  Had  to  Say  Yet  Loretta  Young-Lyle  Talbot   

Silk    Express,   Th*  Nell   Hamilton-Sheila  Terry  

FOX  FILMS 

Features 


TItl*  Star 

Call   Her  Savage   Bow-Owsley-Todd-Roland   

Cavalcade   Cllv*  Brook-Diana  Wynyard  

Chandu,    Th*    Magician  Edmund    Low«-Bela  Lugotl- 

. .  Irene  Ware   

Congorllla   Mr.  &  Mrt.   Martin  Johnten  .. 

Dangerously  Yours   Miriam  Jordan- Warner  Baxter.. 

Down   to   Earth  Will   Rogers-Irene  Rich  

Face  In  the  Sky  Spencer  Tracy-Marian  Nixon- 

Stuart  Erwln 

Golden   West.   Th*  Geo.    O'Brien-Janet  Chandler- 
Marlon  Burns  

Handle    With    Car*  Jas.  Dunn-Booti  Mallory   

Hat  Check  Girl  Sallv  Ellera-Bon  Lyon   

Hot   Pepper   Victor  McLaglen-Edmund  Lowe- 

Luoe   Velez-El  Brendel   

Me  and  My  Gal   Joan   Bennett-Spencer  Tracy.. 

Painted    Woman.    Tho  P.  Shannon-Soencer  Tracy-Wm. 

Boyd   

Patsoort   to   Hell,    A  Ellssa    Landl-Paul  Lukat-A 

KIrkland- Warner  Oland   

Rackety    Rax   Victor  McLaolen-Greta  Nltton- 

Nell  O'Oav  

Rebben  Roott   George  O'Brien-Maureen 

O'Sulllvan    • 

Second  Hand  Wife  Sally  Ellers-Ralph  Bellamy... 

Sherlock    Helmet   Cllve  Broek-Mlrlam  Jordan 

Six  Hourt  to  LIv*  Warner  Baxter-John  Bolet-Mlr- 

lam  Jordan   

State    Fair     Janet   Gaynor-WIll  Rogers-Lew 

Ayres-Sally  Ellers-Norman 

_  Foster- Frank  Craven   

Toss  of  the  Storm  Ceuntry. ..  Janet  Gaynor-Chas.  Farrell  

L".",.. ^JJ!*.   W"   Roqers-Marlan  Nixon  

WW  Girl   Joan    Bennett-Charlet  Farroll- 

Ralph  Bellamy   


Running  Time 
Rel.  Date       Minutes  Revlewei< 

Nov.    27  88  Dec.  3 

,  no. .Jan.  I4,'33 


Sept.    18  74  Sept.  17 

Aug.    17  72....  July  10 

Jan     29.'S3  73..  Feb.    4, '33 

Sept.    4  73  July  23 

Jan.    15. '33  77..  Feb.   4, '33 

Oct.    30  74.... Oet.  15 

Dec.    25    75....  Doc.  24 

Sept.  25  64.... Sept.  24 

Jan.    22. '33  76  . Jan.  28,'33 

Dec.     4  78  Dec.  17 

Aug.   21  72  Aug.  13 

Aug.    14  75... '.Sept.  2 

Oct.     23    73  Oct.  29 


Jan. 
Jan. 
Nov. 

Oct. 


'33... 
'33... 


.Feb. 
Nov. 
Nov. 

Oct. 


I0.'33. 
20.... 
13.... 

9.... 


.64.. Jan.  2I,'33 
.64.. Jan.  2I,'33 
.69...  Nov.  26 

.80.... Oct.  29 


.100.. Feb.  4.'33 
...75..  .Nov.  26 
...70. ...Nov.  12 


.  ,74. 


Oct. 


Coming  Feature  Attractions 

Adorable   Janet   Gaynor-Henry  Garat  

Broadway  Bad   Joan  Blondell  -  Ginger  R*g*r* 

„  RIeardft  Cnrtei   

Five  Centt  a  Glass  Marian  Nixon   

Giant  Swing   The   RIcardo  Cortez-Norman  Fetter  . 

House  of  Refuge   Dorothy  Jordan-Alex.  Kirkland.. 

Humanity    .   Boots  Mallory-A.  Kirkland  

Infernal  Machine   Genevieve  Tobln-Chester  Morrlt- 

,,     _  ^  Alexander  Kirkland   

Man- Eater    Marion  Burnt- Kane  Richmond 

My  Lips  Betray   Lilian  Harvey-John  Boles   

Pleasure  Cruise   Genevieve  Tobin-Roland  Young.. 

Sailor's  Luck   James  Dunn-Sally  Ellert   

Smoke   Lightning   George  O'Brien-Noll  O  Day  

Walking   Down   Broadway   James  Dunn-Boots  Mallory- 

Zasu   Pitts- Minna  Gombell.. 
Warrior's  Husband   Elissa  Landi-Ernest  Truex- 

David  Manners   

Zoo  1q  Budapest   Gene  Raymond- Loretta  Young.. 


Feb.  24. '33. 
Mar.   24. '33. 


Mar.  3, '33. 
Feb.    10. '33. 


Mar.  31, '33., 
Mar.  10, '33,, 
,  Feb.  17/33. 


FREULER  FILM  ASSOCIATES 

Features 


Title  Star 

Flohtlno    Gentleman.    Th*  Wm.   Collier.   Jr.- Josephine 

Dunn-N.Meorhead   Oet. 

Forty-Nlners.    Th*  Tom  Tyler    Oct. 

Gambling  Sex   Ruth  Hall-Grant  Withers   Nov. 

Penal  Code,  Tho  Regis  roomev-Helen  Cohan  Dot. 

Savage    Girl.    The  Rochelle  Hudson- Walter  Byron  Ore. 

When  a  Man  RIdet  Alsnt  Tom   Tyler   Jan 

Coming  Feature  Attractinnn 

Black  Cat.  Th*  

East  of  Sudan   ., 

Green  Paradlta   

Kiss    of    Araby  Maria  Alba-Walter  Byron 

My  Wandering  Boy  

Red  Man's  Country  

Silent  Army,  Tho  

Sisters  of  the  Follies  


Running  Time 
Rel.  Date      Minutes  Reviewed 


7  

28  

21  

23  

$      , . 

I5.'SS. 


.6S. 

.59 
.65 


.Oet  IS 


..Feb.  I5.'33. 


MAJESTIC 

Features 

Title 

Crusader.  Th*   


Star 

.  Evelvn  Brent-  H . 


B.  Warner 


Runnino  Time 
R»l.  Data      Minutes  Reviewed 
.Oet.      1   72.... Oet.  8 


60 


MOTION    PICTURE  HERALD 


February     11,  1933 


E  RELEASE  CHACT--CCNT'D) 


Running  Time 


Minutes  Revieewed 

..53   

.  70  Sept.  24 

..62   

1  61   

S  70  Sent  24 

5  70..;an.  4,'33 


Title  Star  Rel.  Date 

Gold   iack  Hoxle-Allce  Day   Sent  15, 

Heart*   of   Humaolty  Jean  Hersholt- Jackie  Searl   Sept.  I 

Law  and   Lawlest  Jack    Hoxie-Hilda    Moreno   Nov.  30, 

Outlaw    Justice   Jack  Hoxie-Dorothy  Gulliver  Oct 

Phantom    Express,    Tho  Sally  Blane-Wm.  Collier,  Jr  Sept, 

Unwritten   Law.   Tha  Greta  NIssen-Skeets  Gallasher. . . Nov. 

Vampire  Bat.   Tho   Lionel   Atwill-Fav   Wrav   Jan.    2I.'33  67.. Jan.  28.'33 

Via   Pony    Express   Jack  Hoxie-Marcelino  Day   Feb.     6,'33  62 

Coming  Feature  Attractions 

Back  Stage  Mystery  

(Free  Love     

Public  Be  Damned.  The  Pat   O'Brien-Eveiyn  Brent  

Sing.    You    Sinner  Mar.     I, '33  

Woman    in    the    Chair.    Tht  Feb.  I6,'33  


MAYFAIR  PICTURES 

Features 


Title  Star 

Behind   Jury  Doors   Helen  Chandler-Wm.  Collier,  Jr... Dec 

Heart   Punch   Marion  Shiliing-L.  Hughes  Oct. 

Her  Mad   Night   Irene  Rich-Conway  Tearia   Oct. 

Malay   Nloht*  John  Mack  Brown- D.  Burgess- 
Ralph    Ine   Nov. 

Midnight  Morals   Beryl    Mercer-Chas.  Delaney- 

Gwen   Lee   Aug. 

Midnight    Warning   William    Bovd-Claudia    Dell  Nov. 

No    Living    Witness  Barbara    Kent-Gilbert    Roland..  .Sept. 

Sister  to  Judas  Claire    Windsor-John    Harron. .  . . Jan. 

Tangled    Destinies   Llovd   Whitlock-Ooris    HIM  Sent 

Trapped  la  Tia  Juana   Edwina    Booth-Duncan    Renald*. . Aug. 

Coming  Feature  Attractions 

Justice  Takes  a  Holiday  Feb. 

Revenge  at  Monte  Carlo  Feb. 


Running  Time 
Rel.  Date      Minutes  Reviewed 


IS  

...64.. 

..Oct 

29 

1  

...87.. 

..Oct 

29 

1  

...61.. 

..Aui. 

IS 

15  

..65.. 

..Sept 

17 

l.'33 

•33. 
'33. 


METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Blondia  of  the  Follies........ Marlon  Davles-R.  Montgeiiiery...Aug. 

Divorce   In   the    Family  Jackie   Cooper  ...Aug. 

(Reviewed  under  the  title  "After  Divorce") 

Downstairs  John  Gilbert    Aug. 

Faithless   .....T.  Bankhead-R.  Montgomery  Oct. 

Fast    Lite    William   Halnes-Madge   Evans. ..Dee. 

Flesh   Wallace   Beery- Karen  Morley- 

Ricardo   Cortez   Dee. 

Grand    Hotel  , . .Garbo-John  Barrymore   Sept. 

Kongo   Waiter   Huston-Luoe   Volez  Oct. 

Mask  of   Fu  Manchu.  The  Boris    Karloff   Nov. 

Outsider,  The   Harold  Huth-Joan  Barry  

Pack   Up   Your  Troubles  Laurel    &    Hardy   Sent 

Payment    Deferred   M.  O'Sullivan-C.  Lauohton  Oct. 

Prosperity   Dressler-Moran   Nov. 

Rasputin  and  the  Empress  Ethel.  John  and  Lionel  Barry- 
more   Dee. 

Secret  ot  Madame  Blanche,  The. .  Irene  Dunne-Phllllos  Holmes. ...  Feb. 

Skyscraper   Souls   W.   Wiiliam-M.   O'Sulllvan  July 

Smilln'  Thru   ............  Norma   Shearer- Fredric  March- 
Leslie    Howard   Sept 

Son    Daughter   ......Helen  Haves-Ramon  Novarro  Dee. 

Speak    Easily   Buster   Keaton   ...Aug. 

Strange  Interlude   Norma  Shearer-Clarke  Gable  Dee. 

Whistling    In   the   Dark  Ernest  Truex-Una  Merkel  Jan. 

Coming  Feature  Attractions 

Bombshell   Jean  Hariow   

Clear    Ail    Wires   Lee    Tracy-Benita    Hume  Feb.  24,'33. 

Dancing  Lady,  The   

Hell  Below   Robt.    Montgomery- Jimmy  Du- 
rante-Robt.    Young- Walter 
Huston-Madge    Evans   Mar.  24,'33.. 

La    Tondresse   Norma  Shearer   

Man  on  the  Nile  Ramon  Novarro-Myrna  Loy  

Pee  0'   My  Heart  Marion  Davies   

Reunion  in  Vienna  John   Barrymore- Diana  Wyn-   

yard- Frank  Morgan   

Rivets    John    Gilbert-Mae   Clarke   Mar.  I7,'33.. 

Soviet   Clark  Gable-Wallace  Beery  

Tarzan  and  His  Mate  J.    Wplssmulier-M.  O'Sulllvan  

Today  We  Live   Joan  Crawford-Gary  Cooper  Mar.  i0,'33.. 

Tugboat   Annie   Marie  Dressier- Wallace  Beery  

Turn  To  the  Right  

WhatI    No  Beer?  Buster  Keaton-Jlmmy  Durante. .  .Feb.  I0.'33.. 

What  Women  Give  Phillips  Holmes-Diana  Wynyard . . Feb.  I7,'33.. 

White  Sister.   The  Helen    Hayes-Clark   Gable  Mar.  3,'33.. 


Running  Time 
Date      Minutes  Reviewed 

20....  90  Sept  10 

27    78  Aug.  20 

>  ....72  Aug.  6 

15  74  Oct  15 

16....  75  Dec.  10 

9  75. ...Dee.  17 

II  115. ...Apr.  16 

1  86...  Nov.  26 

5  67..    Dee.  lO 

............90. .May  2,'3i 

17  64  July  9 

8  76  Sept  24 

18  76  Nov.  12 

2S  127. ...Dee.  31 

3.'33  78. .Jan.  21, '33 

18  .80  July  16 

24  100....  Oet  22 

23  ..79.. Jan.    7, '33 

13  82  Auo.  27 

30  112..    Sept  3 

2I,'33  78..  Feb.  4,'33 


MONOGRAM  PICTURES  CORPORATION 

Features 

Runnlna  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Crashin'  Broadway  Rex  Bell   Dee.  39  

Diamond  Trail.  The  Rex  Bell   Dee.  30  

Fighting  Champ,  The   ...Bob  Steele   Doe.  IS...  

From  Broadway  te  Cheyenne. ..  Rex    Bell   Sent  10 

Girl   from   Calgary  FIfl  D'Orsay   Sept 

Guilty  er  Not  Guilty  Betty  Compson-Tom  Douglas  Nov. 

Hidden  Valley   Bob   Steele   Oet 

Junqle   Bride   Anita  Paqe-Charles  Starrett  Feb.     _  _ 

Klondike   .Thelma  Todd-Frank  Hawks  Aug.  30.. 

Lucky    Larrlgan  Rex   Bell- Helen   Foster  Dee.  I 

Man  from  Arizona.  Tho  Rex  Bell   Oet. 

Self-Delense   Pauline  Frederick   Doe. 

Strange  Adventure   Reals  Toomey-June  Clyde   Nov. 

Thirteenth   Guest   Ginger  Rogers     Sept. 

West  of  Singapore   Betty  Comoson-Clyde  Cook  Jan. 

Western  Limited.  The   Estelle  Taylor   Auo. 

Young    Blood   Bob  Steele   Nov. 


24  

IS   7  reels  

10   6  reels  

I5.'33.....  

.68.... Sept  24 


21  6  reels  

IS  68  Dec. 

20  7  reels... 

S  68  Aug. 

3I.'S3  

S  

5  


13 


Coming  Feature  Attractions 

Black  Beauty   AM  Star   

Breed  of  the  Border   Bob  Steele   

False  Fronts  

Oliver  Twist   Dickie    Moore-lrvIng  "piVhel- 

Jackie  Searle   Feb.  28,'33 


.  Apr. 
.  Mar. 


I, '33. 
I. '33. 


PARAMOUNT  PUBLIX 

Features 


Running  Time 

o.  ^i"* ..    »    „K  ®>C    ,     ,  Date      Minutes  Reviewed 

BIQ  Brsadeist  Tbe  Stuart  Erwln-Blng  Crosby-Kate 

Smith  •  Leila  Hvam  .  Mills 

Bros,  •  Beswell  SIsten  .  Cab 

Calloway  •  Vincent  Lean  - 

Arthur  Tfaev  •  Sharan  Lynn  Oet 

Billion  Dollar  Scsadal.  Carole  Lombard-R«bt  Armttroni.. Jan 

Blonde  Venus   Marlene  DIetrleh  Sept 


28.... 

e.'ss. 

16.... 


.80....  Oet 

.78  Dae. 

.85  Sept. 


Title 

Devil  and  the  Deep  

Devil  Is  Driving,  The  

Evenings   for  Sale  

Farewell  to  Arms,  A  

Guilty  as  Hell  

He  Learned  About  Women. 

Hello.  Everybody   

Heritage  of  tho  Desert..,. 

Horse  Feathers   

Hot  Saturday   

If  I  Had  a  Million  


island  of  Lost  Souls. 
Love  Me  Tonight... 
Luxury  Liner   


Madame  Butterfly   

Madison    Square  Garden. 

Movie  Crazy   

Mysterious  Rider.  The.... 

Night  After  Night  

Night  of  June  13  


No  Man  of  Her  Own... 
Phantom  President,  The. 


70.000  Witnesses   

She  Done  Him  Wrong. 
Sign  of  the  Cross  


Tonight  Is  Ours  ... 
Trouble  in  Paradise. 
Under  Cover  Man... 
Wild  Horse  Mesa... 


Star  Rel 

T.   Bankhead-G.   Cooper  Aug. 

Edmund   Loew- Wynne  Gibson. ...  Dee. 

Herb  Marshaii-Sarl   Marltza  Nov. 

Helen   Hayes-Gary  Cooper  Jan. 

Edmund   Lowe- Victor  McLaglen, .  Aug. 

Stuart   Erwin-A.  Skipworth  Nov. 

Kate  Smith   Feb. 

Randolph  Scott-8.  Fleming  Sent. 

Four    Marx    Bros  Aug. 

Nancy  Carroll-Cary  Grant  ..Oct 

Gary  Cooper  -  Wynne  Gibson  - 
Geo.  Raft- Richard  Bennett- 
Mary   Robson   Nov. 

Chas.  Laughton- Richard  Arlen- 
Irving   Pichel-Leila   Hyams  Dee. 

Maurice  Chevalier-Jeanetto 

MacDonald   Aug. 

Geo.  Brent-Zita  Johann- Frank 
Morgan   Fob. 

Sylvia  Sidnev-Cary  Grant  Dee. 

Jack   Oakie-Marian   Nixon  Oct. 

Harold  Lloyd-C.  Cummings  Sept. 

Kent  Tavlor-Lona  Andri  Jan. 

Geo.  Raft-C.  Cummings  Oct. 

Clive    Brook- Frances  Dee-Gene 

Raymond   Sept. 

Clark  Gable-Carole  Lombard  Deo. 

Geo.  M.  Cohan-Claudette  Col- 
bert-Jimmy  Durante   Oct. 

Phil  Holmes- Dorothy  Jordan  Sept. 

Mae  West-Owen   Moore   Jan. 

Fredric  March- Elissa  Landl- 
Claudette  Colbert   Feb. 

C.  Colbert- Fredric  March- Paul 
Cavanagh   Jan. 

Miriam  Hopkins-H.  Marshall- 
Kay  Francis   Oct. 

Geo.  Raft- Nancy  Carroll  Dee. 

Knapp-Zasu  Pitts   July 

Randolph  Scott-Sally  Blane  Nov. 


Running  Time 
Date      Minutes  Reviewed 

12  70  Aug.  • 

9  70. ...Dee.  10 

II  65....  Nov.  6 

6,'33        78....  Dee.  It 

S  80....  July  S* 

4  

I7,'33  70.. Jan.  I4.'33 

30  59  

19  68. ...Aug.  t 

2S  73.... Oct  22 


 9S. 

 70. 

26  104. 

S.'33   70. 

30  86. 

7  74. 

23    96. 

20,'S3  

14  70. 


...Nov.  12 

...Dee.  10 

..Aug.  20 

Jan.  28,'33 
,..0e*.  SI 
. .  Oet  8 
..Sent  24 


23. 


...72. 
...78. 


7  78. 

2  72. 

27,'33  


..Get  i 

..Sent  17 
..Dee.  24 


..Sept  24 
..Aug.  20 


I0,'33....I23. 

I3.'S3  76. 

21  73. 

2  74. 

29    70. 

25  


...Dae.  It 

Jan.  7,'S3 

..Oct  21 
..Dee.  It 
..July  23 


Coming  Feature  Attractions 

A    Bedtime  Story  Maurice  Cbevaller- Helen  Twelve- 
trees   

College  Humor  Richard    Arlen- Frances  Dee  

Crime  of  tho  Century,  The  Stuart  Erwin-Wynno  Gibson  Feb.  24,'33  

Curse  of  Sunken  Gold  

Dead  Reckoning  (Tent.)   Wynne  Gibson-Cary  Grant   Mar.  24,'33  

Eagle  and  the  Hawk,  The  Gary    Cooper-Oakle- Raft   

From  Hell  to  Heaven  Carole  Lombard-Jack  Oakle  Feb.   24, '33  

Kino  of  the  Jungle  Frances  Dee-Buster  Crabbo  

Lady's    Profession,    A  Alison  Skipworth- Roland  Young..  Mar.  3,'33  

Lives  of  a  Bengal  Lancer,  The.  Fredric    March-Gary  Cooper- 
Richard  Arlen     

Murders  In  the  Zoo  Charlie  Ruggles- Kathleen  Burke.. Mar.  I7,'33  

Pick  Up  Sylvia  Sidney-George  Raft   Mar.  31, '33  

Story  of  Temple  Drake,  The. . .  IVI iriam  Hopkins-Gsorge  Raft  

Strictly   Personal  Marjorie  Rambeau-Eddle  Qull- 

lan-D.   Jordan    ^  Mar.  I0,'33  

Under  the  Tonto  Rim  Kent  Taylor   Mar.  24,'33  

Woman   Accused.   The. ........  Gary  Grant-Nancy  Carroll-John 

Halllday-Rlchard   Bennett   Feb.    I7.'33  73.. Feb.  4,'33 

POWERS  PICTURES 

Features 

Running  Time 

Title  Star  Rel.  Date       Minutes  Revlewet 

Her  Radio  Rome*  Gene  Gerrard-Jenle  Matthews..  .July  IS  

Her  Strange  Desire  Laurence  Olivier   July      1  60... 

Limping    Man,   The  Franklin   Dyall   Aug.     i  55... 

Lucky  Girl   Gene  Gerrard-Moily  Lament  Sept     I  69.. 

Man  Who  Won,  The  Henry  Kendall-Heather  Angel  Sent.   IS  70.. 

Woman    Decides.    The  Adrianne  Allen-Owen  Nares  Aug.    IS  68.., 


.Aug,  13 
.Aug.  27 


RKO  RADIO  PICTURES 

Features 


Title  Star  Rel. 

Age  of  Consent,  The  Richard  Cromwell-Erie  Linden- 

Arline  Judge   Aug.  5  

Animal    Kingdom   Leslie  Howard-Ann  Harding  Dee.  23.... 

Bill  of  Divorcement  John  Barrymore-Billle  Burke. ..  .Sept.  30  

Bird  of  Paradise  D.  Dei   Rio-Joel  McCrea  Aug.  12  

Bring  'Em  Back  Alive  Frank  Buck's  Adventure  Aug.  19  

Cheyenne   Kid  Tom  Keene  Jan.  20,'33., 

Come  on  Danger  ....Tom  Keena   Sept.  23.... 

Conguerors,   The   Ann  Harding-Richard  DIx  Nov.  18..  . 

Goidie  Gets  Along  till    Damita-Chas.    Morton  Jan.  27,'33. 

Half-Naked  Truth,  The  Lee  Tracy-Luoe  Velez  Dee.  18  

Hell's  Highway   Richard  DIx   Sept  23  

Hold  'Em  Jail  Edna    May   Oliver  •  Wheeler - 

Woolsey-Roscoe  Ates   Sent.  2  

Little  Orphan  Annie  MItzl   Green-Buster  Phelps  Nov.  4  

Lucky   Devils  BMI  Bovd-Brure  Cabot-William 

Gargan-D.  Wilson   Feb.  3,'33.. 

Men  Are  Such  Fools  Leo  Carrllio-V.  Osborne  Nov.  18  

Men  of  America  ....Bill  Boyd   Dec.  9  

Monkey's  Paw.  The  Ivan  Simpson-Louise  Carter  Jan.  IS.'SS.. 

Most  Dangerous  Game,  The. ...  Leslie  Banks-Joel   MrCrea  Sept.  9  

No  Other   Woman   ..Irene  Dunne-Chas.   Bickford  Jan.  8, '33.. 

I'^st  of  Mary  Holmes,  The. ...Helen  MacKeliar-Erlc  Linden  Jan.  20,'33. 

Penguin   Pool   Murder  Edna  May  Oliver  Dee.  30  

Phantom  of  Crestwooiil . ,  Ricardo  Cortez-Karan  Morley  Oct.  14  

Renegades  of  the  West  Tom  Keene   Nov.  25  

Rockabyo   ...Constance  Bennett-Joel  McCret.. . Nov.  25  

Secrets  of  the  French  Police.  .Gwiii  Andre-Frank  Morgan  Dee.  2  

Snort  Parade,  The  Joel  McCrea-Marian  Marsh  Nov.  II  

Strange  Justice   Marian  Marsh- R.  Denny  Oct.  7  

Theft  of  the  Mona  Lisa.  The.. Willy  Forst-Trude  von  Mole  Oct.  21  

(Reviewed — German  version) 
Thirteen  Women   Irene   Dunne-Gregory  RatolT  Sept.  18  


Running  Time 
Date      Minutes  Reviewed 


..63.. ..July  30 

..78... Doe.  10 

..76.... Sept  10 

..80  June  2S 

..70  June  4 


..80.  ...Nov.  19 

;'.77'.'.jan;"7,'33 
..80....  Aug.  2t 

,.74  June  2S 

..70....  Oct  29 

..60.. ..Dee.  Si 

.■.75.'.'.'Nov."'i2 
..52. ...Oet.  I 
78      July  SO 
,.58.. Jan.  2I,'33 

■.■7S.".'.'.Ni)v;'ij 
.77.... Oet  22 


26 

17 


.75....  Nov. 

.58  Doc. 

.65....  Dee.  24 

.74...  Aug.  27 

.82.  ...Apr.  9 

.73.... Sent  8 


Coming  Feature  Attractions 

Declasse  ..Ann  Harding   

Great  Desire,  The  K.    Hepburn-Colin  Ciive-Bliiie 

Burke   Mar.  I0.'33  

Great  Jasper,  The  Richard  DIx   Mar.  3,'33  

Hell  Bent  for  Election  Edna   May  Oliver  

King    Kong   Fav  Wray-Bruce  Cabot  

Little  Women   Anita   Louise- Dorothy  Wilson  

Our  Betters   Constance  Bennett-Joel   McCrea.. Mar.  3I.'33  

Sailor  Be  Good  Jack  Oakle- Vivlenne  Osborne  Feb.  I0,'33  

Scarlet  River   Tom    Ke«ne-D.    WiUon  Mar.    I7,'33  S7..Jan.  21. '33 

Successful  Blunder,  A  Junior  Durkin-Chariotte  Henry  68..  Feb.  4,'33 

Sun  Also  Rises,  The  

Sweepings   Lionel  Barrymore   Mar.  24.'33  

Topaze   John  Barrymore- Myrna  Loy  Feb.  I7,'33  

STATE  RIGHTS 

Features 


Title 
Bachelor  Mother 


Star  DIst'r 

.  Evalyn  Knapp-James 

Murray   Goldsmith 


Running  Time 
Rel.  Date      Minutes  Reviewed 

...Jan.    5,'33....7I..Jan.  2I,'33 


February    II.  1933 


MOTION    PICTURE  HERALD 


61 


(THE  CHACT— CCNT'I) > 


TItl* 

ail,  Le   

Blaine  the  Woman. 


Dangers  if  the  Arctic. 

Eternal  Jew,  The   

Face  en  the  Barreom  Fleer, 

The   

Forgotten  Men   


Running  TIm 

Star  Rel.  Date       Minutes  Reviewed 

.Andre  Lefaur   Protex  Tradlni   80  Oct.  8 

.Adolohe  Menlou- 

Benita  Hune  . . .  .Prlnelgal   Oct     15  74  Nov.  5 

 ExD    Film  C*  S8  July  9 

. M.  B.  Samuylow   Jewish  Talking 

Pictures   


Fourteenth  of  July,  The... 

House  o1  Death  

Jn  the  Days  of  the  Crusaders 

Isle  of  P:irr|dlse  

Jungle  Killer   


Manhattan  Tower 


Men  and  Jobs   

Out  c»  Singaoftre. . . . 

piri  Knows  All   

Pride  ot  the  Legion. 
Red  Haired  Alibi... 
Slightly   Married  ... 


'Sniper.  The  ... 
Soeed  Madness 


Thrill  of  Youth  

Virgins  ol  Ball  

With   Williamson  Beneath 

the  Sea   

Woman  In  Chains  

(Reviewed  under 


B.  Fletcher   Invincible   

 Jewel  Produc- 
tions  Feb., 

Annabella  -  Georges 

Rigaud   Tobis-Rene  Clair  

N    P.  Chmelloff  Amiiino   Aug. 

Alberto  Pasauali  ....Monooolo   Oct. 

.  Invincible   , 

Carveth  Wells   Century  Produc- 
tions  Dec. 

Mary  Brian- Irene 

Rich- James    Hall . .  Remlngtoa   Dec. 

 Amkino   Ian. 

Noah  Bcerv    Goldsmith  Pics  

Margit  Dayka   Arkay  Film   

Sallv  Blane-B.  Kent.  IHa^cut   Oct 

Merna  Konnedy     ...  Capital   Oct 

Evaivn  Knanp-Walter 

Byron   Chesterfield  ....Oct. 

 Amkino   Aug. 

Richard  Tatmadge- 

Nancy  Drexel  ....Mercury   

June  Clyde   Chesterfleld  ....Aug. 

 Principal   Dee. 


.66. 


.Oct  22 


'33   

 85.. Jan.  28,'33 

12  78  Aug.  27 

1  75. ...Oct.  15 

 July  16 


1  67  Nov.  19 

I, '33..  ..70.. Jan.  I4,'33 
 61..  .Sept.  24 


10  70... Oct  29 

21  75. ...Oct  29 


15  65...  .  Dec. 

25  68  Stot 


 62.... July  30 

15  63. ...Sent  10 

1  46  Dec.  17 


 Principal   Nov.    24  59  Dee. 

Owen  Nares   Invincible   69  Aug. 

title  "The  Impassive  Footman" — Assoc.  Radio  British) 


3 

13 


TIFFANY 

Features 

Title  Star 
tast  Mile.  Th»  Preston  Foster- 

Phillips   

Man  Called  Back,  The  Conrad  Naoel-Dorls  Kenyon. 

Those  We  Love  Lllyan  Tashman- Kenneth 

MacKenna   


Howard 


Running  Time 
Re!.  Datt      Minutes  Reviewed 


.Aug. 
.July 


21  84....  July  30 

17  SO  July  23 


...Sipt  II.. 


.  ..77....S*Dt  17 


UNITED  ARTISTS 

Features 


Title  Star 

Cynara   Ronald  Colman-Kay  Francis  Dec.  24 

Kid  from  Spain.  The  Eddie  Cantor   Nov.  17 

Magic    Night   Jack  Buchanan   ,.Nov.  S 

Mr.  Robinson  Crusoe  Douglas  Fairbanks   ..Aug.  19 

Rain   Joan  Crawford   Oct  22 

White  Zombie   Bela  LugosI   Aug.  4 

Coming  Feature  Attractions 

Halleluiah.  I'm  a  Bum  Al  Jolson   

I  Cover  the  Waterfront  Claudette  Colbert- RIch'd  Arleo- 

Ernest  Torrence   

India    Speaks   (Made  In  Tibet  and  India)  

Joe   Palooka   Jimmy  Durante   

MasQuerader,  The   -Ronald  Colman-Ellssa  Landl  

Perfect  Understanding   Gloria  Swanson   

Secrets   Mary  Pickford-Leslle  Howard  

Style   Lllyan  Tashman  


Running  Time 
Rel.  Date      Minutes  Reviewed 

. ..80....  Nov.  5 

...90  Nov.  5 

...76....  Nov.  12 

...72. ...Oct  I 

. ..85.... Sent  17 

...70  Aug.  6 


UNIVERSAL 

Features 


Date 
17. 

S. 

6. 

I. 
22. 
29. 

S. 
14. 
12, 
22 

4. 
26,' 


Running  Time 

Minutes  Reviewed 
 76.... Sent  24 

 83.... Oct  8 

 78....Sept  24 

 84.... July  23 

 57   

 67   

 56   

 58  July  16 

'33  68..  Jan.  7,'33 

 78  Dee.  3 

 75... .July  9 

33  74..  Jan.  7.'S3 


 78.. ..Aug.  20 

 74.. ..July  18 

 76.. ..Aug.  27 

■S3  

•33  68   

 70.... July  16 


Title  Star  Rel. 
Afraid  to  Talk  Eric  Linden-Sidney  Fox  Nov. 

(Reviewed  under  title  "Merry  Go  Round") 

Air  Mall   Pat  O'Brien-Ralph  Bellamy  Nov. 

All  American,  The  Richard  Arlen-Gloria  Stuart  Oct. 

Back  Street   Irene  Dunne- John  Boles  Sept 

Flaming   Guns   Tom  Ml>-Ruth  Hall   Dee. 

Fourth   Horseman,  The  Tom  Mix   Sent 

Hidden   Gold   Tom  Mix   Nov. 

Igloo   All  Star   July 

Laughter  In  Hell   Pat   O'Brien-Gloria   Stuart  Jan. 

Mummy,    The   Boris   KarlofT-Zlta  Johann  Dae. 

My  Pal,  The  King  Tom  Mix   Aug. 

Nagana   Tala   BIrell-Melvyn   Douglas  Jan. 

Okay  America   Lew    Ayres-Maureen  O'Sulll- 

van   Sent. 

Old   Dark   House.  The  Boris   Karloff-t.   Bend  Oct 

Once   In   a   Lifetime  Jack  Oakie-Sldney  Fox  Sent 

Terror  Trail.   The   Tnm    Mix   Feb. 

They  Just  Had  to  Get  Married.Summervllle-Pltts   Jan. 

Tom  Brown  of  Culver   Tom  Brown   July 

Coming  Feature  Attractions 

Big   Caae.   The   Anita  Page-Clyde  Beatty   

Black  Pearl   Tala  BIrell   

Cohens  and  Kellys  In  Trouble.  Chas.   Murray-Geo.  Sidney   Mar.  I6,'33  

Counsellor-at-Law    

Destination    Unknown   Pat.   O'Brien-Ralph   Bellamy  Mar.     2.'33  Jan.  2S,'33 

Kiss  Before  the  Mirror   Nancy  Carroll-Paul  Lukas   Mar.  30,'33  

Laughing   Boy   Zita  Johann   

Left  Bank.  The  

Lucky  Dog   Charles  "Chic"  Sale  

Niagara   Falls   Summerville-Pltts   

Only  Yesterday   

Prison    Doctor,  The  

Private  Jones   Lee  Tracy-Gloria  Stuart  Feb.  I6.'33  

Rebel,  The   Vilma    Banky-Luls  Trenker  

Road   Back.  The   

Rome   Express   Esther   Ralston-Conrad   Veldt. ...  Feb.    I6,'33  94..  Jan.  2I,'33 

Rustler's   Roundup   Tom   Mix-Diane  Sinclair  

S.  0.  S.  Iceberg   

When  the  Time  Comes   Spencer  Tracy   


•WARNER  BROS. 

Features 


Running  Time 

Title  Star  Ret.  Date       Minutes  Reviewed 

Big  City  Bluet   Joan  Blondell   Segt.   18  68  June  18 

Big  Stampede,  The   John  Wayne   Oct.  8  

Blessed  Event   Lee  Tracy-Mary  Brian  Sent   10  84  Sept  l" 

Hard  to  Handle   James  Canney   Jan.    28,'33        76. .Jan.  7,'33 

Haunted   Gold   John  Wayne   Dee.  17  

I  Am  A  Fugltiv*  from  a  Chali 

Gang   Paul    Muni   Nov. 

Jewel   Rotaberv  ..   Wm.  Powell-Kay  Francis  Aug. 

King's   Vacation.  The  George  Arllts   Feb. 


19  90. ...Oct  22 

IS   68..  June 

25, '33  60.. Jan.  28,'33 


Title 


Star 


Running  Time 
Rel.  Date      Minutes  Reviewed 


4.'33. 

7.'S3.. 

22  

28.'33., 
27  


.64.  .Jan.  7,'S3 

..72  Dee.  3 

..69  July  80 

.65  Dee.  SI 

..56   


12  

17  

3  

K  


,..58.. 
...72.. 
...71.. 

...67.. 


.  Nov.  12 

.Oct.  I 

..July  3* 

.June  25 


Ladies  They  Talk  About  Barbara   Stanwyck   Feb. 

Lawyer  Man   Wm.   Powell- Joan    Blondell  Jan. 

One  Way  Passage   Wm.  Powell-Kay  Francis  Oct. 

Parachute  Jumper   Douglas  Fairbanks.  Jr  Jan. 

Ride   Him   Cowboy   John  Wavne-Ruth  Hall  Aug. 

Scarlet    Dawn   D.    Fairbanks.   Jr.   •  Nancy 

Carroll   Nov. 

Successful  Calamity.  A  George   Arliss   Sept, 

Two  Against  the  World  Constance  Bennett   Sept, 

Winner  Take  Ail  James  Caoney   July 

Coming  Feature  Attractions 

Adopted   Father,  The   George   Arllss-Bette  Davis  

Baby    Face   Barbara  Stanwyck   

Forty-Second  Street   Warner    Baxter-Bebe  Danlels- 

Geo,   Brent   Mar.  il,'33  

Girl   Missing   Ben  Lyon  -  Mary  Brian  -  Peggy 

Shannon   Mar.    4, '33  

Illegal   Ivor  Barnard  

Keyhole.  The   Kay   Francis-George   Brent   Mar.   25, '33  

Life  of  Jimmy  Dolan.  The  D.Fairbanks,  Jr.-Loretia  Young  

Man  from  Monterey,  The  John  Wayne-Ruth  Hall  ,  " 

Mayor  of  Hell,  The  James  Cagney-Glenda  Farrell  '.' 

Picture    Snatcher    James  Caoney   Jan.    28, '33  

Somewhere  in  Sonera  John  Wayne   

Telegraph   Trail.    The  John  Wayne   Mar.   18. '33  

Wax  Museum,  Mystery  of  th*. Lionel    Atwill-Fay   Wray  Feb.    I8,'33  72.. Jan  7,'3S 


WORLD  WIDE 

Features 

Running  Time 

Titit  Star  Rel.  Date       Minutes  Reviewed 

Between  Fighting  Men   Ken    Mavnard   Oct.     16  62  

Breach  of  Promise  Chester   Morris-Mae  Clarke  Oct.    23  67 

Come  On.  Tarzan   Ken    Maynard   Sent.   II  ..6i  

Crooked  Circle,  The   Ben   Lyon-lrene   Purcell  Soot.  25    70  .    Aug  ic 

Death  Kiss.  The  Adrlenne  Ames-Oavid  Manners- 
John  Wray   Dec. 

Drum    Taps   Ken    Maynard   Jan. 

False  Faces   Lowell   Sherman-Lila   Lee   Oct. 

Fargo  Express   Ken  Maynard   Nov. 

Hypnotized   Moran  and  Mack   Dee.    25  70....beel  24 

Sign  of  Four,  The  Arthur  Wontner   Aug.    14  74  July  30 

Texas  Buddies   Bob  Steele   Aug.   28  59  .. 

Tombstone  Canyon   Ken    Maynard   Dee.    25  62   

Trailing  the  Killer   (Soecial)   Dee.     4  68...  Oct  15 

Uptown  New  York   Jack  Oakle-Shlrloy  Gray  Dm.     4  80..    Nev  It 


25. . . . 
29,'33.. 

13  

20.... 


.75. 


.Dee.  14 


...83  Dee.  3 

.62 


Coming  Feature  Attractions 


Auction    In   Souls  Conrad  Nagel-Lella  Hyams  Feb.  I6,'33.. 

Lone  Avenger.  The  Ken    Maynard   Apr.  0.'33.. 

Phantom  Thunderbolt   Ken    Maynard   Mar.  5,'33. 

Study  In  Scarlet,  A  Reginald  Owen   Mar.  I2,'33., 

Tarnished    Youth   Jetta  Goudal-Gllbert  Roland  


GERMAN 

Features 


Title 

A  Night  in  Paradise 


Barberina,    The  King's 

Dancer   

Beautiful    Maneuver  Time. 

Captain  of  Koepenick,  The. 


Comradeship 
Cruiser  Emden 


David  Colder   

Enchanted  Escapade 
Fire  in  the  Opera., 


7^ 


Star 
.  Anny  Ondra- 

Herman  Thimlg. 


Lll  Dagover  .. 
Ida  Wiiest  . 

Max  Adalbert 


'^Dlst'r 
American- Rou 
manian  .... 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Flower  Lady  of  LIndenau 
GItta  Discovers  Her  Heart 

Gloria   

Herzblut   

Louise,  Queen  of  Pnistla.. 

Love   Is  Love  

Maedchen  In  Uniform  


Man  Without  a  Name,  The. 

1914   

Party  Does  Not  Answer,  The. 

Ronny   

Schubert's  Dream  of  Spring. 
Two  Hearts  That  Beat 

as  One   

Yorck   


Harry  Baur   

Kaethe  von  Nagy  

G.   Froehlich  -  J. 

Nowatna   

Renate  Mueller   

Gitta  AInar   

Gustav  Froehlich  . 
Renate  Mueller  .... 

Henny  Porten   

Kathe  von  Nagy  

Hertha  Thiele   

Werner  Krausi  


Capital   Oct  25.. 

World's  Trade   

American-Rou- 
manian  Jan.  16, '33. 

Assoc.  Cinemas. .  Nov.  8.. 

World's  Trade 
Exchange    . - , 

Protex  Trading 

Protex  Trading. 


..87....  Nov.  12 


Sest 


.  Dec. 


..78  Dee.  10 

..85....  Oct  I 

.80  Oct.  29 

.83.. Jan.  28,'33 


Dorothy  WIeck 

Willy  Fritsch- Kaethe 

von  Nagy   

Alfred  Laeutner  .... 


Capital   July 

Protex  Trading. .  July 

Capital   

Tobis   Oct. 

Cines-Plttaluga..  Sept 
Assoc.  Cinemas..  Oct 

Ufa   

John  Krlmsky- 

Gifford  Cochran  

Protex    Trading.  Nov.  5 

Capital   Sent  3 

Capital   Nov.  29.. 


12.. 

7.. 

27!! 
30.. 
4.. 


..92....  Aug. 
..70  Aug. 


91. ...Oct  15 


..87....  Nov. 
.77.... Oct 
.92. ...Oct 


12 
15 
IS 


Juno  li 

110..    Oct.  I 

..90  Dee.  17 

..73..«Sept  24 

..76  Dec.  31 


Protex 
Capital 


.75. 


.July 


Lilian  Harvey   Ufa-Prote>    . . . 

Werner  Krauss           Protex  Trading. 


Sept.  8.. 
Nov.    23. . 


.80  Scot  24 

.99..    Om.  i< 


OTHER  PRODUCT 

Features 

Title  Star 

Baroud   Rex   Ingram  ... 

Fires   of    Fate  Lester  Matthews  ... 

Flag  Lieutenant,  The  Henry  Edwards-Anna 

Neagle   

Flying   Sguad,   The  Harold  Huth  

Green  Soot  Mystery.  The.. Jack  Lloyd   

Here's  George   George  Clark*   

Jack's  the  Boy   Jack  Hulbert   

Josser  on  tha  River  Ernest  Lotlnia   

Leap   Year   Tom  Walls-Anna 

Grey   

Ledoer.  The   Ivor  Novella   

Looking  on  tha  Bright  Side.  Graele  Fields   

Love  Contract  The  Owen  Narat   

Love  on  Wheals  Jack  Hulbert   

Mayor's    Nest   Sydney  Howard   

Private   Wives  Claud  Alllster- 

Betty  Astell   

Sally  BIshet   Harold  Huth-Jeaa 

Barry   

Thark   Tom  Walls- Ralph 

Lynn   

Wedding   Rehearsal   Roland    Young    . . . 

White  Face   John  H.  Roberts... 


Running  Tl 
Dlsfr         Rel.  Date  Minutes 

Gaumont- British  67. . . 

British    Infl  72.. 

British  and  De- 

mlons   85.. 

British   Lion  79.. 

Mutual.    London  66.. 

P. D.C. -British  64.. 

Gaument-Galnt- 

borough   Aug.    15. .  .  .61 . . 

British    Int'n'l  71.. 

British  and  Do- 
minions  89.. 

Twickenham   84.. 

Assoc.  Radio- 

British   82.. 

British  and  Da- 

minions   82.. 

Gaumont-Qaint- 

borough   87. . 

British  and  Do- 

miniont   75.. 


British  Lion 


me 
Reviewed 

..Oct.  15 

..Oct  15 

..Dee.  31 

..Aug.  « 

..Sent  3 

. .  Nov.  5 

. .Sept  24 

..Soot  17 


. .  Dee. 
..Oct 


17 
15 


Oct  15 

.Aug.  27 

.Aug.  IS 

July  l« 


British  Lien   82  Dee. 

British  and  Da- 
minions   77  Aug. 

London  Film  

Gainsborough- 
British   71  June 


27 


62 


MOTION    PICTURE  HERALD 


February    II,  1933 


(TDiE  RELEASE  CHACT—CONT'D) 


$H€CT  EILMS 

[All  dates  are  1932  unless  otherwise 
stated] 

COLUMBIA 

Running  Time 

TItl*  Bel.  Date       Minutes  Reviewed 

CURIOSITIES 

C  235   June    7          I  reel   

C  236   July    2*   '  "•I   

C  2S7   Sent.     1  10  Sept.  24 

KRAZY   KAT   KART00N8      „  ,           ,  , 

Crjttal  Gazabe   Nov.     7   I  ree   

LightheuM  Keening   Aug.    IS   I  reel   

Medlelne  Show   I  reel   

MInetrel    Shew,    Th«  Nov.    21   1  reel   

Paperhaneer   June  21  

Prosperity   DIuee   Oct.  8      

Seeing  Stare   Sapt.  12   8  Dee. 

Snow  Time   Nov.  30  

Wedding  Belle   Jan.  I0,'33  

LAMBS  GAMBOLS 

Hear  'Em  and  Weep  

Ladoei  Not  Allowed   Sept.    8  2  reels   

Shave  It  With  Mutle  Sept.  30  19   

Lamb!  All-Star  Gambol  Dec.    20  21'/]   

MEDBURY  SERIES 
Laughing    with  Medbury 

In  Wildweet   Aug.    II   I  reel   

Laughing   with  Medbury 

In   Mandalay   ...May    SI   I  reel  .... 

Laughing   with  Medbury 

In   India    I  reel   

Laughing   with  Medbury 

In  Philippines   ..Nov.    II   I  reel   

Laughing   with  Medbury 

Among  the  Wide  Opes 

Faces   ..Oct.     II   I  reel   

Laughing   with  Medbury 

Among   Dancing   Natloae. .  Dae. 
Laughing   with  Medbury 
In  Wonders  of  the  W«rtd..DM. 


17 


23. 


13... 

MICKEY  MOUSE 

Mickey  In  Arabia   July  20.... 

Musical  Farmer   July  II  


reel 
reel 


. . .  Dee.  II 


SCRAPPY  CARTOONS 

Bad  Genius.  The  Dec.  I....  

Camping  Out   Aug.  10  

Fair  Play   July  2  

Famous  Bird  Case,  The  

Flw  Heuie  Nov.  •  

Sassy  Cats  

Stepping  Stones   May  17  

Wolf  at  the  Door.  The  Dee.  2S  

SILLY  SYMPHONIES 
China   Plate    7  Dm.  i 

SUNRISE  COMEDIES 

Campus  Codes    

College  GIgeloi   Jan. 

Hit    Vacation  Sept 

I'm    a    Fugitive    From  a 

Chair  Store   

Mind  Doesn't  Matter  ..Nov. 
The   Curse    of    a  Broicen 
Heart  


3.'33. 
8  


.19'/j 


EDUCATIONAL 


.Feb. 


TlUe 

ANDY  CLYDE  COMEDIES 

A  Fool  About  Wamet  Nov. 

Artist's  Muddles   Jan. 

Boudoir  Butler,  The. .......  May 

Boy,  Oh   Boyl  Dec. 

Feeling  Rosy   Feb. 

For  the  Love  of  Ludwig  July 

Giddy  Age,  The   Sept 

His    Royal    Shyness  Aug. 

Sunklssed  Sweeties   Oct. 

BABY  BURLESKS 
Glad  Rags  to  Riches. 

Kid'   In-  Hollywood  

Kid's  Last  Fight,  The  

Pie- Covered  Wagon   Oct, 

Polly  Tlx  In  Washington  

War  Babies   Sent. 

BATTLE   FOR  LIFE 

Battle  of  the  Centuries  Oct. 

Desert   Demons   Nov. 

Killer*   Oct. 

BRAY'S  NATURQRAPHS 

An  Oregon  Camera  Huat  Sept. 

Our  Bird  Citizens  Oct. 

Our  Noble  Aneettsrt  Dee. 

Stable  Mannert   Nov. 

Wild  Compaay  Jan. 

Woodland  Pals   ....Jan. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


27  22... 

29,  '33...I9  .. 

29           22  .. 

25  21 

26,'33  

24  19... 

25  21'/,. 

28  21... 

30   22  .. 


..Nov.  12 
..June  4 
..July  23 


31 


S,'33...II......Dee. 

 II  

  9  Dec.  3 

30  10  Dee.  31 


 10.. 


.Aug. 


2  9 

27  9 

30  10 


9  

4. 


.Dec.  10 


<  7  .... 

I, '33..  10  .... 
29,'S3...  I  reel 


BROADWAY 

No.  I  ..... 

No.  2   

No.  3  .... 


QOSSIP 


Sept. 
.  Dee. 
.Feb. 


25.... 
II.  . 
5,'S3. 


II... 
9... 


.DM.  St 


CAMERA  ADVENTURES 
Tamlpo  ttip  Wlldett.... 
The  Forgotten  lelaBS  .. 
The  Iceless  Arctic  ..... 

DO  YOU  REMEMBER 

Gaallt  Nineties.  Th*  

Old  New  York   

When  Dad  Wat  a  Bay.. 

OLEASON'S  SPORT 
FEATURETTES 

A  Hockey  Hick  

Always  KIckIn'  

Off   Hit  Base   


.Jan. 
.Seat 
.Nev. 

.  Nov. 
.  Sept. 
.JaB. 


I8,3S....  S   

4  10   

8  11   

27   8.... Jan.  7,'33 

II  10.... Jan.  I4,'33 

22.'33...  t   


GREAT  HOKUM  MYSTERY 

Burned  at  the  Steak  

Evil  Eve  CoMiivs.  Tho  

Hypnstizini  for  L*v«  

I«  ttn  Oluteho*  of  Death... 
On  the  Brink  of  Disaster.. 


.Dec. 
.Oct 
.Sept. 

.Oct. 
.Jan. 
.Aug. 
.N«v 
.Feb 


 19. 

. .  .  20 
...20 


16... 
8.'S3 

21  . 
13 

I9,'33. 


18  ... 
14  ... 


.Sent  17 


Title 
HODGE-PODGE 
Across    America   In  Ten 


Running  Tine 
Rel.  Date       MInutn  Rsvlpwad 


I,'33,. 
15,33.. 

10... 

IS    ,  . . 

8... 

.  July 

30 

May 

1  

.  May 

7 

Skipping  About  the  Ual- 

Feb. 

I2,'33 

8  ... 

10  .. 

25  

Nov. 

MACK  SENNETT 
COMEDIES 

Alaska  Love   July    17  20. 

Andy  CIdya 

Candid   Camera,    The  June    19  19.. 

Granger-Pangborn 
Divorce  A  La  Mod*  May    22    22. 

Raymond  Hatton 
Neighbor  Trouble   Aug.    14  I». 

Stone-Granger 
Young  Onions    Sept.   18  19.. 

Harvey- Granger 


MERMAID  COMEDIES 
Bit  Flash.  The  

Harry  Langdon 
Hitch  Hiker.  The   Feb.  I2,'33...2I 

Harry  Langdon 
Pest.  The   

Harry  Langdon 
Tired   Feet   Jan.  I,'SS...22 

Harry  Langdon 
Vest  with  a  Tale,  Tha  Dee.     4  22 

Tom  Howard 
Wise  Dummies   


MORAN  AND  MACK 
COMEDIES 
As  the  Crews  Fly   Feb.  5,'33 

Flying  Heels   


0PERAL0GUE8 

Brahmin's   Daughter,  A  Jaa.  B,'S3 

Canteen   Girl,  Tho  

Idol  ef  Sevllla   Ami.  2S.. 

Milady's   Escapada   May  IS.. 

Walpurgls  Night  Oit.  SO.. 

SPIRIT  OF  THE  CAMPUS 

Cornell   Dee.  18.. 

Michigan  Dm.  4.. 

Yale  Oct.  9.. 

f  ERRY-TOONS 

Burlesous  Sept.  4 . . 

Bluebeard's  Brtthtr   .......May  28.. 

Cocky    Cock    Roach  July  10.. 

College  Spirit   Get  It.. 

Farmer  Al   Falfa't  Apt 

Girl   Aug.  7.. 

Farmer  Al  Falfa't  Bedtlmt 

Story   Juno  12.. 

Farmer  Al  Falfa't  Birthday 

Party   Oct.  i.. 

Forty  Thievet.  The   Nov.  13.. 

Hantel  Und  Gratel   Fab.  S,'3S 

Hollywood  Diet   Dee.  II 

Hook  and  Ladder  Nt.  I  Oet.  30. 

Ireland  or  Bust   Dee.  25. 

Jealous  Lsvar   .......Jan.  8,'S3 

Mad    King,   The  June  26 

Robin  Hoed   Jan.  22,'33 

Romance    .....May  IS. 

Sherman  Wat  Right  Aug.  21. 

Southern  Rhythm   Sent.  18. 

Soring  Is  Hera  July  24. 

Tale  of  a  Shirt,  Tho  Feb.  I9,'33 

Toyland   Nov.  27.. 

Woodland   May  I.. 

TOM   HOWARD  COMEDIES 

A  Drug  on  tha  Market  Jan.  22. 'SS. 

The  Add  Test   Nov.  27.... 

Tha  Mouse  Trapper   Sept.  II  

TORCHY  COMEDIES 
( Ray  Cooke) 

Torchy's  Busy  Day   Oct. 

Torchv's  Kitty  Coup   Jan. 

Torchv  Rolls  His  Own  Nev. 

Torchy  Turni  Turtle  ...  Mar. 

Torchy's  Two  Toots  June 

VANITY  COMEDIES 
Hollywood  Run-Araaatf 
Monty  Collins 

Honeymoon  Beach   Oat. 

Billy  Bevan-Glenn  Trytn 

Keyhole  Katie   Jan. 

Gale  Seabrook-John  T. 
Murray 

Now's  the  Tina  June 

Harry  Barrls 

Ship  A-Hooey   Aug. 

Glenn  Trvon 

Technocrazy   

Monty  Collins-Biiiy  Sevan 


.19 


.22 

'.It'.' 
.21. 
.20. 


9. 
8. 
10. 


t. 
•  . 

«.. 
6. 


,11 

.11. 

.12. 


2.... 
I2,'SS. 

in 

I9.'33. 
5.... 


..20 
..21 
.21. 

V.iol 


■  Dm. 


IS.... 

.23... 
IS.'SS. 

12.... 
7.... 


.SS. 

.21. 

.20 

.20. 
.22. 


FOX  FILMS 

Title 

MAGIC  CARPET  SERIES 

28  Bio  Game  of  the  Saa... 

29  Manhattan  Medley   

30  By- Ways  of  Fraata  

31  Zanzibar   

32  Incredible  ladia   

33  The  Tom-Tom  Trail  

34  Over  the  Boundiat  Mala. 

35  Belles  of  Bail  

36  Fisherman's  Fsrtaaa  ... 

37  Rhineland    Manerin  ... 

38  Pirate  Isles   

39  Sampans  and  Shadawt... 

40  In  the  Clouds  

41  Sailing  a  Souare- Rigger 

42  In  the  Quiaaas   

43  Venetian  Holiday  

44  Havana  Hoi   

45  Paths  In  Palestine  

46  The  Lure  of  the  Orient. 

47  Mediterranean  Memarles, 

48  The  Iceberg  Patral  

49  Silver  Springs  


.Aug.  13 
.May  21 


.Sept.  10 

Nov.     6  22  Oct.  IS 


.July  SO 
Apr.  30 


.Dee.  17 


.July  9 
.July  16 


.Juaa  18 

.Dm.  S 

.'No».'"6 

.'jiiiVis 

.  May  "a 

.Aiii'."  is 
.Dee."  17 


.May  14 


.June 


Running  Tine 
Ret.  Date       MiautM  Reviewed 


Aoi    2S  8. 

Seat.   18  10. 

Sept   II   •. 

•   i. 

21.. 
4.. 


Oet. 
Ant. 
Sett. 


.  Dm,  17 


t  

9  

16  8... Jaa. 

2   0  

Sept.  25   8   

Nev.    27   a  

t 
9 


.Oct 
Oct. 


7.*tS 


Oct. 
.Dee. 
.Oct. 

Nev. 

Nov. 
.Jan. 
.Jan. 


23.... 
25.... 
SO.  .. 
6  ... 
IS 

8. '33. 
I. '33. 


10. 
9. 
10 
9 
8 
9. 


.Dm. 


Nev. 


10 
12 


.Nt*.  It 


9  Dec.  SI 


Running  TIae 

TIttt  Rel.  Data       Minutes  Reviewed 

50  Broadway  by  Day  

51  Here  Comes  th*  Circus... Jan.  I5.'33  

52  Desert  Tripoli   Dec.  18  

53  Alpine  Echoes   Aui.  14  

54  Ricksha  Rhytha   Nov.  20  

55  From  Kashalr  t*  tht 

Khyber   Dec.  4  

56  Sicilian  Sunshine   Jan.  22,'33.. 

57  Boardwalks  of  New  Yark  

58  When  In  Rome  Feb.  5.'33.. 

59  Gorges  of  the  Giants  Jan.  29.'33.. 

60  Rhapsody  pf  the  Ralls  

61  Misslsslpl  Showbeats  

62  Berlin  Medley    9  Nev.  It 

63  Paris  on  Parade   

64  Taking  the  Our*   

65  Down  from  Vesuvius   

66  A  Gondola  Journay   

METRO-GOLDWYN-MAYER 

Running  Time 
Rel.  Date      Minutes  Reviewed 


Title 


CHARLEY  CHASE 

Fallen  Archn   Feb. 

First    In    War  May 

Girl    Grief   Oet. 

Mr.  Bride   Dee. 

Now  We'll  Tell  One  Nov. 

Tarzan  In  the  Wrong   

Young  Ironsides   Sept. 

FITZPATRICK 
TRAVELTALKS 

Barbados  and  Trinidad  Sept. 

Come  Back  to  Erin  

Iceland   Jan. 

Leningrad   Deo. 

Norway   

Over  the  Seas  to  Boraes  

Rio  the  Magalfleent   

Romantic  Argentina   Aug. 

World  Dance*.  Th*  


4,'33  

28  20  Apr. 

8  

24  

19  10  Oct. 


24... 


I4,'33. 
17... 


.June 


27. . 


9. 
9 
9. 
9. 


21  25. 

25    20. 

10  21. 


FLIP.  THE  FROO 

Bully   June  18. 

Circus   Aug.  27 

Music  Lestan,  Th*  Oct.  29. 

Nursemaid,  Tht   Nov.  26. 

Office  Boy.  The  July  16 

Room  Runners   Aug.  13. 

School   Days   May  14. 

LAUREL  II  hardy 

Chimp,  The   May 

County   Hospital   June 

Scram   Sent. 

Their  First  MIsUks  

Towed  la  a  Hole  ....Dee.  31  

Twice  Two   

ODDITIES 

Chili  and  Chills  Sept.  10  ... 

Duck    Hunter's    Paradls*. . . . Dec.  31  

Microscopic  Mysteries   

Sea  Spiders   Aug.  13  

Toy  Parade,  Th*  Dec.  3  

Whispering  Bill   Dec.  SI  

OUR  GANG 

A  Lad  An'  A  Lamp  Dee.  17  

Birthday  Blues   Nov.  12  

Choo  Choo   May  7  

Fish  Hookey   Jan.  28,'33. 

Forgotten  Babies   

Free  Wheeling   Oet.  I  

Hook  and  Ladder  Aug.  27  

Pooch   June  4  

PITTS-TODD 

Alum  and  Eve  Sept. 

Asleep  In  the  Feet  

Old  Bull   June  4. 

Show  Business   Auo  20. 

Sneak  Easily   Dec.  10. 

Sellers.  The   Oct.  29. 

BPORT  CHAMPIONS 

Blocks  and  Tackles  

Bone  Crushers   

Chalk  Ud   Dee.  10. 

Desert   Regatta   Sept.  17. 

Football  Footwork   

Mettrcycia  Mania   Jan. 

Old  Spanish  Custom  Oet. 

Pigskin   Oct. 

Snow  Birds   Aug. 

Swing  High   Nov. 

Timber  Toppers   May 

TAXI  BOYS 
Bring  'Era  Back  a  Wit*.... Jan.  I4.'33. 

H*t  Spot   

Strang*  Innertub*   Sept.  22  

Taxi  ter  Tw*   Dec  3  

Thundering  Taxia   ......Sent.  17  

What  Price  Taxi  Aug.  13  

Wreekety  Wrecks   


.Apr.  t 
.Apr.  23 
.Oct.  It 


..10., 
..10 
,.  9.. 
..  7.. 


.  Dee.  SI 


.Oct.  2t 
Dee.  17 


20. 


.21. 


24  18. 


.20. 


.May  21 


.May  2t 

.Aug.  IS 
.May"? 


10.... Jan.  7.'SS 
10  


28,'33...  9  .. 

15  10... 

22  12... 

20  10... 

12  10... 

7   9... 


...Dm.  II 

.■;.oe*;' ij 


.18. 


Oet. 


PARAMOUNT  PUBLIX 


Title 

HOLLYWOOD  ON  PARADE 


Running  TIae 
Rel.  Date       MInutn  Reviewed 


No. 
No. 
N«. 
No. 
No. 
No. 
No. 
No. 


.  Dec.  II... 


.Aug. 

 Sent 

 Oct. 

 Nov. 

 Dec. 

 Jan. 

 Feb. 

 Mar. 

ONE  REEL  ACTS 
Be  Like  Me  

Ethel  Merman 
Breaking  Even   

Tom  Howard 
Bridge  It  Is  

The  Musketeers 
Bun  Voyage   June 

Lester  Allen 
Hawaiian   Fantasy   Jan. 

Vincent  Lopez 

Hollywood  Beauty  Hints  July 

Irene   July 

Ethel  Merman 
Let's  Dance   Mar. 

Burns  and  Allen 
Meet  the  Winner  May 

Tom  Howard 


26  10  

23   I  reel 

21   I  reel 

18   I  rati 

it   I  reel 

IS.'SS  . .  I  reel 

10. 'S3...  I  reel 

I0,'33...  I  reel 


Feb.    I8.'33...  I  reel 


Aat.  II 


Sept.  SO 
May  13. 


20.'SS. 


I  reel 


I7,'33...  I  reel 


February     II,  1933 


MOTION    PICTURE  HERALD 


63 


(THE  RELEASE  CliAKT~CCNT'D } 


Running  Time 

TItIt  Rel-  Data       Minutts  Reviewed 

Musical   Dector   Oct.    28  10          Oct.  I 

Rudy  Vallee 

Patent!  Pendino   AUB.  5  

Burns  and  Allen 
Pro  and  Con   July  8  

Ton  Howard-Alan  Brooks 
Rhapsody  In  Black  &  Blue... Sept.  2  

Ltuls  Armstrong  „ 
Rookla.  The   Dee.    23          I  reel   

Tom  Howard                     ...         ,  . 
Seat  an  the  Curh.  A  June   24          7  Aug.  13 

Hugh  Cameron 

Arthur  Aylesworth              .                  .„         •  .. 
Singapore  Sue   Ju"    10  '0  Aug.  13 

Anna  Chang                  l<  .  . 
Ton  Dollars  or  Ton  Days  .  ..July  22  

Eddie  Younger  and  His 

Mountaineers 

Those  Blues   May  27  

Vincent  Lopez 

Your  Hat   Nov.  25  

Burns  &  Allen 

PARAMOUNT  PICTORIAL- 
NEW  SERIES 
No.  I— Mists  of  the  Morn- 
lag — Temple  Bells  of  In- 
do-Chlna — Famous  Radio 

Personalities   Aug.    12          I  reel   

No.  2— Just  Mentioning  the 
Unmentionable  —  New 
England  Sunsets — Famous 

Radio  Personalities   Sept.    9          I  reel   

No.  3— Making  Friends  In 
the  Desert — The  Fall  ol 
the  Year  —  Radio  Star-   _  ^  . 

Maker   Oct.      7   I  reel   

No.  4— Distinctive  Hair  for 
Distinctive  Heads  —  The 
Blooming   Desert  —  The 

Camels  Are  Coming  Nov.     ♦          I  reel   

No.  5 — John  Mongol  Comes 
to  Town— Have  a  LIttIa 
Ski— Meet  Your  Favorite  _ 

Radio  Personalities   Deo.     «   I  reel   

No.  6— Land  of  Sun  and 

Shine— La    Rumba  da 

Cuba— Big  Shots  of  0.  S.  ^  ,  , 

Navy   .Doe.   30   I  reel   

No.  7— This  Is   Ducky  — 

Music  From  the  Ancients 

— Bringing  You  the  News. Jan. 
No.  8 — Glass-Making  at  the 

Corning  Glass  Works  — 

"Going   Back  Homo"  — 

Costuming  the  Earl  Car- 
roll  Vanities   Fab. 

No.  9—   Mar, 


28. 


13. 


IC 


3. 


27/33. 


24.'33. 
I7,'S3., 


reel 


I  reel 
I  reel 


Title                            Rel.  Date 
TWO   REEL  COMEDIES 
Blue  of  the  Night  Jan.  6, 

Bing  Crosby 
Bring  'Em  Back  Sober  Nov.  18. 

Bennett  Star 
Cook's   Day  Off.  The  

Sennett  Star 
Courting  Trouble   Oct. 

Charles  Murray 
Dentist,   The   Dec 

Sennett  Star 
Don't  Play  Bridge  With 

Your   Wife   Jan. 

Sennett  Star 
Doubling  in  the  Quickies  Dec, 

Sennett  Star 
Easy  On  the   Eyes   Feb.  17 

Sennett  Star 
False    impressions   Nov.  4 

Sennett  Star 
Fatal  Glass  of  Beer   Mar. 

W.  C.  Fields 
Harem,    Scarem   Juno 

Al  St  John 
Hawkins  and  Watklns.  Inc..  ..July 

His  Perfect  Day   

Sennett  Star 
Hollywood  Double 

Sennett  Star 
Honeymoon  Bridge   

Sennett  Star 
Hubby's  Vacation   

Sennett  Star 
Human    Fish   Dee. 

Sennett  Star 

Jimmy's  New  Yacht   June 

Lion  and  the  House,  Tho  Dee. 

Sennett  Star 
Ma's  Pride  and  Joy   Oct 

Donald  Novis 
Prosperity  Pays  (Tent)  Nov. 

Tom  Howard 

Singing  Boxer.  Tho  Jan. 

Singing   Plumber   Sept.  23 

Donald  NovIs 

Un  Popped  The  Ghost  July  22 

What  Price  Air   Juno  24 

Tom  Howard 
Wrestlers,   The   Jan.  20. 

Sennett  Star 


POWERS  PICTURES 


Running  Time 

Minutes  Reviewed 


33... 20  Sept.  10 

  2  reels   


 19  Dec. 

....20  Doe. 


17 

3 


'33...  2  reels 

....  2  reels 

33. . .  2  reels 

  2  reels 

'33...  2  reels 

  2  reels 

 22  


Sept. 


A   Nov.  25. 


2  reels 


30  2  reels 


3. 
23. 


14. 


.  2  reels 
.18   


...18  Aug.  27 


27.'33. 


...20.. 


.June  IS 


ss. 


SCREEN  SONGS 
Ain't  She  Swoot   Feb. 

Lillian  Roth 
Aloha  Oe   Mar. 

Royal  Samoans 
Dinah   Jan, 

MiUs  Bros. 
Down    Among    tho  Sugar 

Cans   

Lillian  Roth 
I  Ain't  Got  Nobody  

Mills  Bros. 
Just  a  Gigolo   

Irene  BordonI 


S.'S3  

I7.'33...  I  re«l 
I3.'33..  I  reel 


Running  Time 

Titl*  Rel.  Data      Minutes  Reviewed 

Dream   Flowers   Sept.   IS  9   

Dual  Control   Sent.     1  12   

(Capt.  James  A.  MsHI- 
son-Amy  Johnson) 

It  All  Deoends  on  You  Nov.     1   8   

Land  of  My  Fathers   9   

Land  of  the  Shamrocks  10  Apr.  2 

Light  of  Love  Oct.     15  9   

Mo  and  the  Boy  Friend  Oct      1  8   

Mystery  of   Marriage.  Tha.  18  Apr.  2 

Special    Messengers   9  Mar.  2( 


The  Street  Singer 
Rudy  Vallee  Melodies. 

Rudy  Vallee 
School  Days  

Gus  Edwards 
Sing  a  Song   

James  Molten 
Time  On  My  Hands... 

Ethel  Merman 
When  It's  Sleepy  Time 

Down  South   Nov. 

Boswell  Sisters 
You  Trv  Somebody  Else  July 

Ethel  Merman 

SCREEN  SOUVENIRS 

No.  II— Old  Time  Novelty.  .  May 
No.  12— Old  Time  Novelty.  .  .June 


17  ... 

,8sDt 

Feb. 

24.'33.. 

Oct. 

21  

Aui. 

5  .... 

.Sent 

2. 

23  

7....  Jan.  7.'33 

RKO-RADIO  PICTURES 


II          I  reel 


29. 


.10  June  25 


20          I  real 

17          I  reel 


Running  Time 

Title  Rel.  Date      Minutes  Reviewed 

CHARLIE   CHAPLIN    SERIES  (Rs-lssuot> 

The   Cure   Aug.    19  20   

Easy  Street   Sept.  30  I9i/j  Dec.  17 

Tho   Floorwalker   Dec.    23  20'/2   

The  Pawnshop   

Tho  Rink   Nov.    II  ..20   

The  Vagabond   Feb.  3.'33....^  

CLARK  AND  McCULLOUGH  SERIES 

ice  Man's  Ball   Aug.    12  20  Aug.  13 

Jitters,  The  Butler   Dee.    30  20'/:  Aug.  20 

Millionaire  Cat.  Tho  Oct.    21  21   

Tho   Gay   Nighties  18  Dee.  31 

HARRY  SWEET  COMEDIES 

FIrehouse   Honeymoon   Oct.    28  18  Jan.  I4,'33 

Heave  Two   

Just  a  Pain  In  a  Parlor. .. .Aug.   28.  ...20   

Loops,  My  Dear  Jan.  6,'S3...I7   


19   I  reel 

3.'33. .    I  re«l 


SCREEN  SOUVENIRS   —    NEW  SERIES 

No.  I   Aug.     5   I  reel   

No.  2   Sept.    2   I  reel   

No.  3   Sept.  30  10  Oct. 

No.  4   Oct.    28            I  reel  ..  . 

No  5   Nov.    25   I  reel   

No.  6   Dec.    23   I  reel   

No.  7   Jan.  20,'33. . .  I  reel   

No.  8   Feb.  17, '33...  I  reel   

No.  9   Mar.  17. '33...  I  reel   


PARAMOUNT    SOUND  NEWS 

Two   Editions  Weekly 

SPORTS   EYE  VIEW 

Building    Winners   Aug. 

Canine  Thrills   Feb. 

Catch  'Em  Young   Doc. 

Fighting    Fins   Oct. 

Over  the  Jumos   Jan. 

Stuff  on  the  Ball  Nov. 

Water   Jamboree   Sept. 

Wonder  Girl.  The   Mar. 

Babe  DIdrlckson 

TALKARTOONS 
Admission  frtr     ..    .  ..June 
Bettv   Good's   Bamboo   Itlo.  .Sept. 
Betty  Boon's  Bl77v  Bet  ..Aug. 
Betty  Boon's  Crazy  Inventions. .  Jan. 

Bettv  Booo  for  President  Nov. 

Bettv  Booo'i  Ktr-Choo  Jan. 

Betty  Booo  Limited  July 

Betty   Boon.    M.D   SepL 

Betty  Boop's   Museum   Dec. 

Bettv  Boon's  Uos  &  Downs.  .Mar. 

Betty  Boon's  Penthouse   Oct. 

Is  My  Palm  Read  Feb. 

Kidnapping  (Tent.)   July 

Minding  the  Baby  Sept. 

Stooping  the  Show  Aug. 


HEADLINER  SERIES 

No.   I — Shampoo,  the 

Magician   Nov.    25  17   

Rotcor  Ates-Huoh  Herbert 

No.  2— Private  Wives   Jan.  27,'33...2I  

Skeets  Gallagher-W.  Catlett 
No.  3— So  This  Is  Harris   3  reels 


20. 


14  

6.'33. 


18.... 

3,'33. 


I  reel 

10   

I  refl 
I  reel 
I  reel 
I  reel 


Oct.  15 


MASQUERS  COMEDIES 
Bride's   Bereavement.  The. ..Nov.  18. 

Iron  Minnie   July  4  

Rule   'Em  and   Weep   May     2  19   May 

Through  Thin  and  Thicket.  .Jan.    20,'33. . .  171/2  

Two  Lips  and  Juleps  Sept.    9  20   

MICKEY  MrGUIRE  SERIES 

Mickey's  Ape  Man  Feb. 

Mickey's    Bio    Business  Mav 

Mickey's  Busy  Day  Sent. 

Mickey's   Charity   Dec. 

Mickey's    Golden    Rule  June 


.18  Aug. 

18   

.19  


0.'33. 

21..., 
2..., 
2... 
4... 


10  , 

23  

19   I  rnol 

27. '33... I  reel 

4  7  

6.'S3...  7 

I   I  reel 

J   7 

16   I  reel 

I0.'33..  I  re»! 
14 

17.  '33. 


Oct. 
Dec. 


Dec.  10 


26. 
12. 


I  reef 
I  reel 
I  reel 
I  reel 


MR.  AVERAGE  MAN  COMEDIES 
(FDGAR  KENNEDY) 

Art    In    the    Raw  Feb.  24,'33  

Fish   Feathers   Dec.  18  

Giggle    Water   Juno    28  20          Mav  21 

Golf    Chump,    The  Aug.  5...    20...    Aug.  13 

Merchant   of    Menace.  The  

Parlor,  Bedrom  and  Wrath.. Oct.     14  20'/,   

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Released  once  a  meitb 

TOM   AND  JERRY  SERIES 

Barnyard  Bunk   Sept.   18  6   

Jollv  Fish   Aug.    19  8   

Pencil    Mania   Dec.  t  

Piano  Tuners   Nov.  II  

Plane  Dumb   June    25  7   

Pets  and  Pans   May    14  8   

Redskin  Blues   July    23  7   

Spanish  Twist.  A  Oct.     14  8   

Tuba    Tootor.    The  June     4   7 


STATE  RIGHTS 


Running  Time 
Rol.  Date       Minutes  Reviewoa 


Title 

ATLANTIC  FILM 

Playgrounds   In  tho  Sky  10  Nov. 

Sportsmen's   Paradiss   10  July 

CAESAR  FILMS 
Veneziana    I  reel   

CAPITAL 

Isle   of    Isolation   10. 


5 
it 


Isolation 
FILM 


.July  SO 


CENTRAL  .  

A    Pilgrimage    Through    Palestine   10  Dos.  S 

Boston  Common — and  Proper  10. . .  .Jan.    7.  33 

In  Old  New  Orleans  Mav  U 

Syria   May  21 

F.  M.  S.  CORP. 
Newslaughs   7....Jan.  28,'33 

FEATURETTES,  INC. 

A  Night  In  the  Jungle  10  Apr.  30 

Holy  Men  of  India  10  May  7 


IDEAL 

Evolution   28  Sent  3 

MARY  WARNER 

Glimpses  of  Germany   8  

Playgrounds  in  the  Sky   I  reel   

Sportman's  Paradise.  A   I  reel   

Springtime  on  the  Rhine   7  

Tho  Mosel    8  Oct  IS 

Trier,    Oldest    City  In 
Germany    6  

Winter  in  the  Bavarian  Alps   I  reel   

Yeung  Germany  Go«s  Ski- 
ing   i  reel   

MASCOT 

Technocracy   10  Jan.  7,'33 

MASTER    ART  PRODUCTS 
Melody  Makers  Series 

Sammy    Fajn   10. 

Benny  Davis    9   

Cliff  Friend    9   

Night  of  Romance    7   

PRINCIPAL 

Coek-Eyed  Animal  World  35  July 

Get  That  Lion   29  Aug. 

Isle  of  Desire  3  reels   

isle  of  Peril   32  July 

Isles  of  Love   I  reel   

Killing  the  Killer  II  July  St 

Mexico   43  Jua*  II 

Primitive  _   I  reel   

TIgor  Hunt.  Tho   20...^.. Dae.  31 

UFA 

Cod  Liver  Oil  Preferrad  22  June  II 

Last  Pelicans  la  Eurgp*  10  May  7 

Steel   10  May  21 


.Dae.  24 


23 
27 


16 


UNITED  ARTISTS 


Running  Tims 

Title  Rel.  Date       Minutes  Reviewed 

MICKEY  MOUSE 

1.  Mickey's    Nlghtmara  Aug.     8   7'/i....0eL  8 

2.  Trader  Mickey   Aug.   28   7   

3.  The  Whoopee  Party  Sept   IS   7  Nov.  12 

4.  Touchdown  Mickey   Oct.      7   6'/>   

5.  Tho   Wayward   Canary... Oct    28  7Va   

6.  The    Klondike   Kid  Nev.  18  

7.  Mickey's  Good  Deed  Deo.     9   8  


9.  The  Mad  Doctor   Jan.  20.'33  

10.  Mickey's  Pal  Pluto   Fob.  I0.'33  

11.  Tho   Moiierdrammer   Mar,  3.'33  

SILLY  SYMPHONIES 

1.  Bears  and  Boos   July    IS  6</i   

2.  Just   Dogs   Aug.    12..   7   

3.  Flowers  and  Trees  SepL    9  8  Got.  II 

4.  Bug  In  Love  Sept.  21   7   

5.  King    Neptune   Oct      7   7  Oct  2i 

6.  Babes  in  the  Wood  Doe.     2   8  

7.  Santa's  Workshop   Dec.    30   7  Doe.  24 


UNIVERSAL 


TUio 

OSWALD  CARTOONS 

Busy  Barber   SepL 

Carnival   Capers   Oct. 

Day  Nurse   Aug. 

Going  to  Blazes  Mar. 

Jungle  Jumble,  A  July 

Oswald,  the  Plumber  Jan. 

Shriek,  Tho   Fob. 

Teacher's  Pest   Dee. 

Wot  Knight,  A  Juno 

Wild  and  Wooly   Nov. 

POOCH  CARTOONS 

Athlete.  The   

butcher  Boy,  The.., 

Cat  and  Dogs   

Crowd  Snores.  The., 
Lumber  Champ,  The. 

Merrv  Doo.  The  

Terrible  Troubador. 
Underdog.  The  


Running  Time 
Rel.  Date       Minutes  Reviewed 


12  . ,  . 

,  1  reel 

10. . 

1  reel 

1 

,   1  reel 

27,'33... 

,  1  reel 

4..  .. 

.  1  reel 

30.'33. . 

.  7..  . 

27.'33... 

1  reel 

20 

,   1  reol 

21    ,  , 

,  i  reel 

The. 


.Aug. 

.Sept. 
.  Dec. 

Oct. 
.  Mar^ 

Jan. 
.Feb. 
.Nov. 


29   8  Soot.  10 

26   7  Sept.  17 

5   I  reel   

24    I  reel   

I3,'33. . .  I  reel   

2.-3J. ..   I  reel   

13. '33...  I  reel   

7    I  reel   


.May  21 


RADIO  STAR  REELS 

Morton   Downey — No.   I  Oct     31   2  reels 

With  Vincent  Lopez 

The  Street  Singer  Nov.    14   2  reels 

Nick   Kenny— No.  I 

Morton   Downey — No.  2  Nov.    28   2  reels 

With    Brown  and 
Henderson 

Art   Jarreft   Dec.     12   2  reels 

Nick    Kenny— No.  2 
Down  Mf>niory  Lane  Dec.    26   (  reel 

Louis  Sohol — No.  I 

With  Texas  Guinan 
Married  or  Single   Jan.    I6.'33...  2  reels 

Nick  Kenny — No.  3 

With  Little  Jack  Little 
I     Know     Everybody  and 

Evecyhody's  Racket   Jan.    30, '33  

Walter  WInchell— No.  I 

With  Paul  Whitoman 
Morton  Downey — No.  3  Feb.    I4.'3S...  2  reels 

The  Holdup 

With  Joe  Young 


64 


MOTION    PICTURE  HERALD 


February     11,  1933 


(THE  CCLCASE  CHACT—CCNT'D) 


Runnino  Tloit 

Title  Rel'  Dat<       Minutei  Revltweit 

STRANGE  AS  IT  SEEMS  SERIES 

No.  19 — Nevelty   May     16   I  reel   

No.  20— Novelty   July     18   I  reel   

No.  21  — Novelty   Auo.    22   I  reel   

No.  22— Novelty   Sept.   19   I  reel   

No.  23— Novelty   Oct.     17   i  reel   

No.  24 — Novelty   Nov.    14   I  reel   

No.  25— Novelty   Dee.    12   I  reel   

No.  26— Novelty   Jan.    23,'33...  I  reel   

No.  27— Novelty   Feb.   20,'33...  I  reel   

UNIVERSAL  BREVITIES 

Bool   Dee.   26   I  reel 

Dr.  Jekyll't  Hide  Seat.  26   9  

Good  Old  Days.  The  Nov.    21   I  reel 

Greeks  Had  No  Wordt  for 

Them.  The   Oct.  M  "  reel 

Lizzie  Strata   Jan.  23.'33. ..  I  reel 


Title 


Running  Time 
Rel.  Date        Minutes  Reviewed 


TItl* 


Running  Time 
Rel.  Date       Minutes  Review** 


Oct. 


UNIVERSAL  COMEDIES 
(1931-32  SEASON) 
Around  the   Eouator  «■ 

Roller  Skates   July 

Around  the  World  In  18 

Minutes   June 

Dancing  Daddlet   

E.  Lambert 

Doctor's  Order*   June 

Hollywood  Kid*   July 

Foiled   Again   June 

Hollywood    Hnndleao.  A  Aug. 

(1932-33  SEASON) 
Alias  the  Pro.essor  Mar. 

James  Gleason 
Bovs   Will    Be   Boy*  Nov. 

Frank  Albertson 
Family  Troubles   Jan. 

Henry  Armotta 
Finishing   Touch   Oct. 

Skeets  GaUagher-June  Clyde 
Hesitating    Love   ....Nov. 

L.   Fazenda-M.  Pravest 
Hunting  Trouble  Feb. 

Louise  Fazenda 
Kid  Glove  Kisses  ......... .Seat. 

Slim  Summervllls 
Lights  Out   Dec. 

James  Gleason 
My  ODeratUa  ............. .Dec. 

Vince  Barnett-June  Clyde 
Officer.  Save  My  Child  Nov. 

Slim  Summervlll* 
Rockabye  Cowboy   Jan. 

James  Gleason 
Should  Crooners  Marry?. ....  Feb. 

Frank  Albertson 
Union    Wages   Aug. 

Louise  Fazenda 
Who.    Me   ...Sent. 

Frank  Albertson 
Voo  Hool   Oct. 

James  Gleason 


28. 
IS. 


2  reel! 


.  18 
.  17. 


.May  21 


29. . . .  2  reels 

13   2  reel* 

1   2  reels 

10   2  reel* 


8.'33. . .  2  reels   

30   2  reel*  

1 1. '33...  2  reel*   

19.. ... .  2  reels   

18  2  reel*  

8,'33. . .  2  reels   

21  2  reels   

24  2  reels   

28. ... .  2  reels  ...... 

2  2  reels   , 

25,*33. . .  2  reels   

22,'33. . .  2  reels   

30  20  Sent. 

7  2  reels   

5  21  Sent. 


VITAPHONE  SHORTS 

Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

ADVENTURES  IN  AFRICA  2  reel*   

BELIEVE    IT   OR    NOT—   1  reel  

ROBERT    L.  RIPLEY 

BIQ   V  COMEDIES 

No.  I — Sherlock**  Hera*   

Jack  Haley 

No.  2 — Here.  Prince  

Joe  Penner 

No.  3— You  Call  It  MadnsM  

RIchy  Craig.  Jr. 
No.  4 — Hey.  Pen   

Roscoe   ( Fatty)  Arbuckis 
No.  5 — Then  Came  the  Yawn  

Jack  Haley 

No=  6 — The  Run  Around  

William  Demarest 
No.  7 — Trouble  Indemnity  

Codee  and  Orth 
No.  8— The  Bulld-Uo   

Jack  Haley 

No.  9 — Buzzin'  Around  

Roscoe  (Fatty)  Arbuckle 
No.  10  Wrongorilla  

Jack  Haley 

BOOTH  TARKINGTON  SERIES 

No.  7 — Hot  Dog    I  reel   

No.  8 — Penrod's  Bull  Pen   I  reel   

Billy  Hayes-Dave  Goreey 

BROADWAY  BREVITIES 

No.  8 — Absentminded  Abner   2  reels   

Jack  Haley 

No.  9 — A   Regular  Tr*uier  If          )ulv  23 

Ruth  Ettlng 

No.  10— A    Mall    Bride  18  June  4 

Ruth  Ettlng 

No.  II— Artistic  TemD*r  

Ruth  Ettlng 

No.   12— What  an  Idea  18  June  25 

Harriet  Hllllard 


BROADWAY  BREVITIES 
(NEW  SERIES) 


.Sept. 


22. 


No.    1 — C'est   Paris  . 

Technicolor  Musical 
No.    2 — Passing  the  Buck... Sept, 

Alexander  Gray 
No.    3 — Tee  for  Two   Oct. 

Technicolor  Musical 
No.  4 — Tip-Tap-Toe   Oct. 

Hal  Leroy-Mitzi  Mayfair 
No.    5 — A    Modern  Cinde- 
rella  Nov. 

Ruth  Etting 
No.    6 — Picking  a  Winner.. Nov. 

Technicolor  Musical 
No.    7 — The    Red   Shadow. ..  Dec 

Al.  Gray-Bernice  Claire 
No.    8 — Sky  Symphony   June 

Stoopnagle  &  Budd 
No.    9— Poor   Little  Rich 

Boy   Dec.  24 

Phil  Baker 
No.  10— Hey,    Hey,  West- 
erner  Dec 

Technicolor  Musical 


24...... 18 

8  17. . 


Nov.  12 


19  


.  Nov. 


3,'33. 


.June 


17,'33.. 
14,'33.. 
25, '33.. 
11,'33.. 

28,'33.. 
8,'33.. 


No.  II — That  Goes  Double. 
Russ  Columbo 

No.  12 — Bygones   Jan. 

Ruth  Etting 

No.  13 — Pleasure  Island   Feb. 

Technicolor  Musical 

No.  14 — Yours    Sincerely  Mar. 

Lanny  Ross 

No.  15 — Speaking  of  Oper- 
ations  Jan. 

Pick   &  Pat 

No.  16 — Northern    Exposure.  .Apr. 
Technicolor  Musical 

No.  17 — Nothing  Ever  Hap- 
pens  Mar. 

Musical 

No.  18 — World's    Champ  July 

Jack  Dempsey 
No.  19— The  Way  of  All 

Freshmen   Apr. 

Hal  Leroy-Mitzi  Mayfair 
No.  20 — Along    Came    Ruth..  May 

Ruth  Etting 
No.  21  — Fifi   May 

V.  Segal-Chas.  Judels 

HOW  TO  PLAY  GOLF- 
BOBBY  JONES    I  reel 

(each) 


25, '33. 
11, '33. 

22, '33. 

6,'33. 
20. '33. 


LOONEY   TUNES  SERIES 

No.    8— Bosko's  Party   7  May  7 

No.  9 — Bosko  and  Bruno   7  Dee.  10 

No.  10 — Bosko's   Dog    Race..   8  July  8 

No.  II— Bosko  at  the  Beach  7  Nov.  5 

No.  12 — Bosko's   Store    7   


No.  13 — Bosko  the  Lumberjack 


LOONEY  TUNES 
(NEW  SERIES) 


No.  I— Rld«  Him,  Boske  

No.  2 — Bosko  the  Drawback  

No.  3 — Bosko'*  Dizzy  Date  

No.  4 — Bosko'*  Woodland  Daz*. 

No.  5 — Bosko   In  Duteh  

No.  6 — Bosko    in  Person  


MELODY  MASTERS 
(NEW  SERIES) 

No.    I — Music  to  My  Ear*  

Jack  Denny  and  Band 

No.  2— Municipal  Band  Wagon  

No.  3 — Smash  Your  Baggage  

Small's  Paradise  Band 
No.  4— The  Lease  Breaker*    ....... Dee.  S 

Aunt  Jemima 

No.  5— The   Yacht  Party   

Roger  Wolfe  Kahn's  Band 
No.  6 — Hot  Competition   

The    Continentals- Barrl*- 

Whiteman-Ted  Huslni 

No.  7 — Abe  Lyman  and  Band  

No.  8— "How's  Tricks?"   

Jean  Sargent- George  Owen  and  Gang 
No.  9— That's  the  Spirit  

Noble  SIssle  and  Band 
No.  10 — The  Alma  Martyr  

Fred  Waring  and  His  Pennsylvanians 

MERRY  MELODIES  (New  Serle*) 

No.  I— You're  Too  Careless  with  Your  Kl*ie*  8  Do*.  17 

No.  2—1   Wish  I   Had  Wings  

No.  3— A  Great  Big  Bunch  of  You  

No.  A — Three's  a  Crowd  

No.  5 — Shantv  Where  Santa  Clau«  Live*  

No.  6 — One  Step  Ahead  of  My  Shadow  

No.  7 — Young  and  Healthy   

THE   NAGGERS  SERIES 

MR.    AND    MRS.    JACK  NORWORTH 

The  Naggers'  Anniversary   I  reel   

The  Naggers  at  the  Ooera   I  reel  

The  Naggers  Go  Ritzy  10. .....Juno  4 

Movie  Dumb    i  rooi 

Four  Wheels— No  Brake*  10  July  SO 

NOVELTIES 


Bigger  They  are.  The   2  reel* 

Primo  Camera 
Gypsy  Caravan    I  rooi  . 

Martinelli 

Handy  Guy.  The   2  reel* 

Earl  Sande 

Rhythms  of  a   Big  City   I  reel  . 

Season's   Greetings.   The   5  

Christmas  Special 

Trio  to  Tibet.   A.   I  reel 

Washington.  The  Man  and 

the  Capital    (8  .   .  . . 

Clarence  Whitehlll 


ONE-REEL  COMEDIES 


Baby  Face   

Victor  More 
Military  Post.  The.. 

Roberto  Guzman 
No-Account,  The 

Hardie-Hutchison 
No  Questions  Asked. 

Little  Billy 
Strong   Arm,  The 

Harrinoton-O'Nelll 


31... 


.17  Oct. 


ORGAN  SONG-NATAS 

For   You    I  reel 

Organ- Vocal 

Sav  a  Little  Prayer  for  Me   I  reel 

Organ- Vocal 

When  Your  Lever  Has  Gone   I  reel 

Organ- Vocal 

IDE    PENNER  COMEDIES 

Movino  In    2  reels 

Rough  Sailing  16. 

Stutterless  Romance.  A    I  reel 

Where   M»n   Are   Men    2  reels 


PEPPER  POT 
(NEW  SERIES) 

No.    I — Rambling  Round  Radio  Row  No.  I  

No.    2— Nickelette   

No.   3— Contact   

No.    4—11  I'm  Elected  

No.  S — Kino  Salmon  

No.  6 — Rambling  Round  Radio  Row  No.  2  

No.    7 — Babe  0'  Mine  

No.    8 — Danaerous  Occupations   

No.    9 — Out  of  the  Past  

No.  10 — Love   Thy  Neighbor  

No.  II — Rambling  Round  Radio  Row  No.  3  

No.  12— A  Whale  of  a  Yarn  

No.  13 — Africa   Sneaks — English   

No.  14 — Rambllno  Round  Radio  Row  No.  4  

No.  15 — Sea   Devils   ^ 

No.  16 — Parades  oT  Yesterday  

Mo.  17 — Breakwater   

No.  18— Little  White  Lies  

No.  19 — Rambling  Round  Radio  Row  No.  5  

No.  20— You  re   Killing  Me  

No.  21— Inklings   

No.  22— Rambling  Round  Radio  Row  No.  6  

No.  23— Around  the  World  In  8  Minutes          8  Aug.  20 

No.  24 — Fishermen's  Holiday   

No.  25 — Stuck,  Stuck,  Stucco  

No.  26 — Seeing  Samoa   


SPORT  THRILLS  SERIES 
TED  HUSING 

No.  I   

No.  2   

No.  3   

No.  4— Old  Time  Snort  Thrills. 

No.  5—  


S.  S.  VAN  DINE  MYSTERY  SERIES 


(Donald  Meek-John  Hamilton) 

2—  The  Wall  Street  Mystery., 

3—  The  Week- End  Mystery. 


No. 
No. 

No.  4 — Symphony   Murder  Mystery. 


No.  5 — Studio   Murder  Mystery. 
No.  6 — Skull  Murder  Mystery,  The   2  rooi* 


No.    7 — The  Cole  Case    

No.    8 — Murder  in  the  Pullman  

No.  9 — The  Side  Show  Mystery  

No.  10 — Campus  Mystery,  The  

No.  II — Crane  Poison  Case.  Tho  

No.  12 — Transatlantic  Mystery,  The... 


....20  Apr.  » 

...26  Juno  4 

...20  Juno  II 


..22. 


...Sept.  16 


TWO-REEL  COMEDIES 

Dandy  and  the  Belle,  The.. 
Frank  McGlynn,  Jr. -Mary 
Murray 

Freshman  Love   

Ruth  Etting 
Old  Lace   

Ruth  Etting 


WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.    I— Little   Journey*  to 

Great  Masters    I  reel   

No.    2 — Southern   India    9  

No.    3 — Road  to   Mandalay   I  rooi   

No.  4 — Mediterranean  By- 
ways   f  

No.    5 — Javanese  Journeys    9  

No.  6 — Northern   India    I  reel   

No.    7 — Oberammergau    I  root   

No.    8 — South  American 

Journeys    9  Juno  2S 

No.  9 — Soviet  Russia    I  rool   

No.  10 — Paris  Glimpses    9  July  81 

No.  II — Dear  Old  London   I  reel   

No.  12 — When  in  Rome   9  Juno  18 

No.  13 — Berlin  Today    9  Oct.  2» 


WORLD  ADVENTURES 

E.  M.  NEWMAN  (New  Series) 

No.    1 — Dancing  Around  tho  World   I  reel   

No.    2 — Transportations  of  the  World   1  reel   

No.    3— An  Oriental  Cocktail   10  Oct.  8 

No.  4 — Curious  Customs  of  tho  World   I  rool   

No.    5 — From  Bethlehem  to  Jerusalem   I  reel   

No.   6— High  Spots  of  the  Far  East   10  Soot.  It 

No.    7 — Main  Streets    I  rool   

No.    8 — Beauty  Soots  of  the  World   I  reel   

No.    9— Workers  of  the  World   |  reel   

No.  10— Wonder  Spots  of  the  World   I  reel  .  ...... 

No.  11 — Costumes  of  the  World   1  reel   

No.  12 — Peculiar  Ceremonies    1  reel   

No.  13— Tali  Spots  of  tho  World   I  reel   


SEI^IALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  Rel.  Dato       Minute*  Rovlowod 

Air  Mali  Mystery  Mar.   28  11  Aor.  18 

Jas    Flavin-Lucltia  Brown*  'aack) 

Clancy  of  the  Mounted  Fob.   27.'S3...20  Feb.  4,'33 

Tom  Tyier-Jaegueiine  Well* 

Detective  Lloyd   Jan. 

Jack  Lloyd 

Heroes  of  the  West  June 

Noah  Berry.  Jr. 

Lost  Special    Dec. 

Frank  Albertson 

Junole   Mystery    s»ot    12  20  ... 

Tom  Tyler  (each) 


(each) 

«  20  Jan.  It 

(each) 

20  It  Juno  It 

(o«eh) 

8  


Phantom  of  the  Air  May  22/33. 


February    II.  1933 


MOTION    PICTURE  HERALD 


65 


IIIIIIII1 


TECHNCLCeiCAL 


Th 


e   BLUEBOOK  School 

By  F.  H.  RICHARDSON 

BLUEBOOK  SCHOOL  QUESTION  NO.  159:— (A)  Give  us  your  idea  of  the  damage  likely  to  be  Inflicted  upon 
film  If  its  rewinding  and  repairing  be  entrusted  to  an  usher  or  other  well  meaning  but  incompetent  man.  (B)  Name 
all  those  various  things  which  may  inflict  damage  upon  film  during  the  process  of  projection.  (C)  Name  the 
various  possibilities  for  damage  to  film  in  the  process  of  rewinding. 


Answer  to  Question  No.  153 


Bluebook  School  Question  No.  153  was: 
"{A)  Name  the  various  things  zvhich  will 
operate  to  increase  resistance  in  a  water 
pipe.  In  an  electrical  conductor.  (B)  What 
determines  the  necessary  size  of  a  water 
pipe  or  electrical  conductor?  (C)  At  zvhat 
point  does  overload  begin  in  an  electrical 
conductor?  Name  the  various  reasons  why 
an  electric  conductor  shoidd  never  be  over- 
loaded." 

Wilbur  Ostrum  sent  a  most  excellent  an- 
swer to  Question  152,  too  late  for  publica- 
tion. We  trust  he  will  continue  with  the 
school.  Judging  by  the  excellence  of  his 
one  letter,  such  continuance  will  be  of  real 
value.  The  following  made  acceptable 
answers  to  No.  153: 

C.  Rau  and  S.  Evans,  Lester  Borst,  Dale 
Danielson,  T.  Van  Vaulkenburg,  J.  Cermak, 

G.  E.  Doe,  J.  Wentworth,  W.  Ostrum,  H. 
D.  Schofield,  H.  Edwards,  I.  E.  Rayner, 
W.  Broadbent,  J.  B.  Buckley  and  D.  Sin- 
gleton, Nic  Granby,  G.  Harrison  and  F. 
Harlor,  S.  Howard  and  D.  Kurts,  A. 
Bailey,  T.  M.  Vinson,  H.  B.  Coates  and 
D.  Coates,  D.  Lalley  and  F.  Ferguson,  A. 
Wells,  D.  Holler  and  D.  R.  Peters,  N. 
McGuire,  W.  R.  Lemke,  T.  L.  Danielson 
and  H.  Pilson,  P.  R.  Fox,  C.  L.  Cyrus 
and  B.  Olmsby,  L.  G.  Gregeson  and  J. 
Hendershot,  L.  N.  Traxler,  F.  F.  Franks, 

H.  Rogers,  R.  Wheeler  and  R.  Schuler, 
M.  R.  Davidson  and  R.  O.  Tanner,  D.  L. 
Blinkendorfer,  L.  B.  Bryant  and  D.  L. 
Monehan,  L.  Thomas  and  D.  D.  Davis,  R. 
G.  Patterson,  L.  D.  Simmons,  M.  Spencer 
and  D.  T.  Arlen,  G.  Tinlin,  M.  Henderson 
and  K.  L.  Knight,  B.  Jones  and  D.  K. 
Ormie,  W.  T.  Granger  and  A.  Wythe,  J. 
B.  Nalley  and  M.  D.  Olewon,  E.  Rymer. 
and  B.  L.  Tanner,  W.  D.  Love  and  W. 
Love,  M.  H.  Lonberger,  J.  L.  Hanson  and 
F.  Hanson,  H.  D.  and  B.  L.  Palmer,  D. 
Haber  and  D.  Breaston,  D.  U.  Granger, 
U.  L.  Tipton,  R.  L.  Mitchel,  T.  Turk,  D. 
L.  Sinklow,  F.  B.  Klar  and  T.  H.  Morton, 
D.  V.  Peterson,  L.  Jones  and  B.  L.  Ban- 
ning, L.  M.  Richards,  L.  Hutch  and  D. 
Goldberg,  K.  Griener,  H.  R.  Baldwin,  G. 
Thompson,  A.  R.  Roseley,  L.  Thomas  and 
D.  D.  Davis,  F.  L.  Granby,  J.  Daniels,  D. 
Michelson,  M.  Henderson,  E.  L.  Richard- 
son, T.  McGruder,  R.  Geddings  and  L. 
Grant,  R.  Simms  and  O.  L.  Davis,  P.  L. 
Jensen,  K,  L.  Hess,  M.  Gregg  and  L.  D. 


Rubin,  H.  D.  Tyler,  G.  H.  Spencer,  J.  H. 
Rathburn  and  D  Little,  F.  L.  Granby,  D. 
Emmerson,  J.  Lansing  and  R.  D.  Oberleigh, 
O.  Allbright  and  J.  Williams. 

Only  one  man  out  of  them  all  made  a 
really  complete  answer  to  Section  A.  It 
was  J.  Wentworth,  who  says :  "Those  vari- 
ous things  which  will  increase  resistance 
in  a  water  pipe  are  (1)  decreased  diameter 
of  pipe  (2)  increased  length  of  pipe,  diam- 
eter unchanged,  (3)  increased  roughness 
of  interior  wall  of  pipe,  diameter  remain- 
ing unchanged.  (4)  added  impurities  in 
water,  (5)  added  pressure — though  of  the 
last  I  am  not  altogether  certain,  nor  have  I 
been  able  to  find  any  citation  of  authority 
on  the  point.  It  seems  reasonable  to  pre- 
sume added  pressure  would  not  only  in- 
crease internal  friction  of  the  water  itself, 
but  also  would  add  to  the  resistance  offered 
by  the  pipe  walls." 

That  last  is  an  interesting  point.  I  have 
myself  searched  authoritative  text  books 
for  light  on  this  question,  without  result. 
I  have  also  called  up  the  office  of  the  New 
York  City  water  department  without  result, 
except  that  the  engineer  with  whom  I 
talked  was  "inclined  to  believe  Wentworth 
to  be  correct  in  his  assumption  that  in- 
creased pressure  would  increase  resistance 
as  stated." 

Continuing  Wentworth's  reply :  "Those 
things  which  would  increase  electrical  resist- 
ance, assuming  constant  current  flow,  are  de- 
creased diameter  or  increased  length  of  con- 
ductor, diameter  remaining  constant;  use 
of  conductor  having  lower  conductivity  be- 
cause of  different  materials  used  in  its 
making ;  and  increased  temperature,  except 
in  the  case  of  carbon." 

We  will  let  T.  Van  Vaulkenburg  tackle 
Section  B,  which  he  does  as  follows :  "The 
necessary  size  or  cross  section  of  either  a 
water  pipe  or  electrical  conductor  is  deter- 
mined by  the  volume  of  water  or  current 
to  be  carried.  If  the  volume  of  flow  be  too 
great,  excessive  resistance  will  result.  The 
point  where  excessive  friction  is  generated 
marks  the  point  where  normal  capacity  is 
reached.  This  point  is  determined  by  the 
National  Board  of  Fire  Underwriters  in  its 
wire  capacity  tables,  though  in  them  some 
slight  allowance  is  made  as  a  factor  of 
safety.  In  other  words  the  tables  fix  points 
slightly  below  the  actual  safe  carrying 
capacity. 


Section  C  also  was  completely  answered 
by  only  one  person,  G.  E.  Doe.  All  but 
Doe  neglected  to  note  the  fact  that  heating 
of  wires  would  operate  to  increase  resist- 
ance permanently.  Doe  says :  "Overload  in 
an  electrical  conductor  begins  when  its  tem- 
perature is  increased  above  a  certain  figure 
fixed  by  the  National  Board  of  Fire  Un- 
derwriters. The  reasons  for  avoidance  of 
overload  are  (a)  waste  of  power  dissipated 
in  heat,  (b)  possible  weakening  of  conduc- 
tor through  excessive  heat,  (c)  possible 
injury  to  insulation  through  excessive  heat, 
(d)  possible  permanent  increase  in  resist- 
ance set  up  by  excessive  heat,  (e)  danger 
of  fire  through  overheated  conductors,  (f) 
possible  fusing  of  conductor  through  exces- 
sive heat  (which  item  would  include  fuses), 
(g)  possibility  of  trouble  for  the  one  per- 
mitting overload,  especially  if  a  licensed 
employee." 


Government  Opens 
Educational  Unit 

The  motion  picture  activities  of  the  United 
States  Government  have  been  expanded  by 
a  new  service  to  the  nontheatrical  industry. 
Producers,  distributors  and  users  of  educa- 
tional films  will  be  supplied  with  a  monthly 
bulletin  on  current  activities  in  this  field. 
The  information  will  be  gathered  by  and 
issued  through  the  Motion  Picture  Division 
of  the  Department,  which  is  in  charge  of 
C.  J.  North  and  N.  D.  Golden.  Eugene  I. 
Way  will  have  direct  supervision  of  the  new 
activities. 

The  department  now  is  surveying  the 
field  with  a  view  to  ascertaining  the  extent 
of  operations.  Preliminary  investigation  in- 
dicated that  approximately  500  concerns  are 
engaged  in  some  form  of  nontheatrical  or 
educational  motion  picture  endeavor. 

By  contacting  church,  school  and  univer- 
sity users  of  pictures,  the  department  hopes 
to  open  wider  the  field  for  manufacturers  of 
films  and  equipment. 

One  hundred  and  five  million  persons  an- 
nually view  nontheatrical  films,  according  to 
the  new  bureau,  which  in  its  monthly  bul- 
letins will  list  data  pertaining  to  new  non- 
theatrical  releases. 


66 


MOTION    PICTURE  HERALD 


February    II,  1933 


CLASSIFIED 
ADVEKTISING 


OP 


the  great 
national  medium 
for  showmen 


Ten  cenrs  per  word,  money-order  or  check  with  copy.   Count  initials,  box  number  and  address.   Minimum  insertion, 
$1.    Four  insertions  for  the  price  of  three.    Contract  rates  on  application.    No  borders  or  cuts.    Forms  close 
Mondays  at  5  P.M.    Publisher  reserves  right  to  reject  any  copy.    Address  correspondence,  copy  and  checks  to 
MOTION  PICTURE  HERALD,  Classified  Dept.,  1790  Broadway.  New  York  City. 


SERVICE 


PROJECTORS,  TICKET  MACHINES  AND  OTHER 
theatre  and  sound  equipment  requiring  parts  and 
repairs  can  now  be  given  prompt  attention  at  reaton- 
able  cost.   BOX  121A,  MOTION  PICTURE  HERALD. 


GUARANTEED  SCREEN  REFINISH  IMPROVES 
projection  100'^.  Write  for  details.  RAYTEX  SCREEN 
PROCESS  COMPANY,  14117  Merchandise  Mart, 
Chicago,  111. 


USED  ECUII^AiENT 


USED  SCENERY  BARGAINS,  DRAPES,  TRACKS, 
etc.    KINGSLEY  STUDIO,  Alton,  111. 


UNUSUAL  BARGAINS  IN  USED  OPERA 
Chairs,  Sound  Exjuipment,  Moving  Picture  Machines, 
Screens,  Spotlights,  Stereopticons,  etc.  Projection 
Machines  Repaired.  Send  for  catalogue  H.  MOVIE 
SUPPLY  COMPANY,  844  S.  Wabash  Ave.,  Chicago. 


HIGH  GRADE  LENSES.  ANY  FOCAL  LENGITI. 
Exchange  or  at  a  real  bargain.  BOX  265.  MOTION 
PICTURE  HERALD,  407  S.  Dearborn  St.,  Chicago, 
111. 


HUNDREDS  OF  UPHOLSTERED  CHAIRS 
cheap.  300  baseball  park  chairs.  PICTURE  THE- 
ATRE SUPPLY  COMPANY,  722  Springfield  Ave., 
Newark,  N.  J. 


15  AMPERE  FOREST  RECTIFIER  IN  Al  CON- 
dition  with  bulbs  $35.00.  CROWN  MOTION  PIC- 
TURE SUPPLIES,  311  West  44th  St.,  New  York 
City. 


TWO  SIMPLEX  MACHINES  COMPLETE,  RE- 
built,  very  fine  condition.  $300.00  pair.  Ross  lenses 
$75.00  pair.  Peerless  Hi -Low  lamps  $450.00  pair. 
BOX  270.  MOTION  PICTURE  HERALD,  407  So. 
Dearborn  St.,  Chicago,  111. 


DISTRESS  SALE  —  COMPLETE  EQUIPMENT 
including  lease — Simplexes,  Peerless,  Rectifiers,  Ac- 
cessories, Screens.  Drapes,  Carpets.  Box  Office  Ticket 
Register.  Upholstered  Chairs,  etc.  BOX  266.  MOTION 
PICTURE  HERALD. 


ATTRACT  I CNS 


FIRST  CLASS  STAGE  AND  RADIO  TALENT 
booked  direct  on  easy  terms.  Will  increase  your  busi- 
ness. Name  vour  proposition.  Interested  in  small 
guarantee  or  percentage.  BOX  123A,  MOTION  PIC- 
TURE HERALD. 


TRAILER  SERVICE 


SOUND  TRAILERS— OUR  PRICE  OF  8c  FT.  IS 
a  saving  over  6c  ft.,  50c  card.  MISSOURI  FILM 
LABORATORIES,  1704  Baltimore,  Kansas  City,  Mo. 

DISTINCTIVE  SOUND  TRAILERS,  HAND 
lettered;  6c  ft.  and  50c  card;  24-hour  service.  KAN- 
SAS CITY  FILM  LABORATORIES,  2449  Charlotte, 
Kansas  City.  Mo. 


GENERAL  ECDIRMENT 


ALL  TYPES  OF  PROJECTION,  SOUND  AND 
theatre  equipment  for  sale  cheap.  Let  us  know  your 
wants  and  we  will  serve  you.  BOX  124A,  MOTION 
PICTURE  HERALD. 


NEW  ECLJIRyHENT 


MACHINE  PARTS;  W145D— $1.90;  W146D— $1.90; 
E3— $1.40;  H118E^-$0.50;  P102C— $0.90;  G112G— $4.00; 
also  for  R  C  A — $4.00;  new  proportion  aperture  35 
cents;  also  special  prices  on  Powers  parts.  CROWN 
MOTION  PICTURE  SUPPLIES,  311  West  44tb  St., 
New  York  City. 


CHUCK  MESSY  BATTERIES— RECTIFIERS  PAY 
for  themselves — W.E. — RCA— DeForest  Models  Avail- 
able. New  Low  Prices.  S.  O.  S.  CORP.,  1600 
Broadway,  New  York. 


TRAINING  SCLiCCLS 


LEARN  MODERN  THEATRE  MANAGEMENT. 
Approved  home-study  training  in  Theatre  Manage- 
ment, Advertising  and  Technics.  Send  for  catalog. 
THEATRE  MANAGERS  INSTITUTE,  315  Washmg- 
ton  St.,  Elmira,  New  York. 


■BUSINESS 
STIMULATCRS 


INCREASE  YOUR  NET  PROFIT.  THERE  IS 
one  sure  way  that  Picture  Shows  can  increase  their 
net  profits.  Details  sent  on  request.  BURCH  MFG. 
CO.,  1906  Wyandotte,  Kansas  City,  Mo. 


El  EMS 


SILENT  PICTURES,  WESTERNS,  MELODRA- 
mas.  Comedies,  Serials — Prints  in  good  condition — 
reasonable  rentals— LNDEPENDENT  FILM  CO.,  Film 
Uldg.,  Omaha,  Nebr. 


THEATRES 


FOR  SALE,  ONLY  THEATRE  IN  SUMMER 
resort  in  New  Jersey.  600  seats,  completely  equipped 
for  sound.  Now  running.  Owner  has  other  interest. 
Offers  considered.  BOX  125A,  MOTION  PICTURE 
HERALD. 


RATE  STRIRS 


EMBOSSED  LOBBY  DISPLAY  CARDS  IN  MANY 
color  combinations.  Also  two  color  cardboard  and  one 
color  paper  date  strips.  M.  A.  BLOCK,  Jackson 
Heights,  N.  Y, 


RCSITICNS  WANTED 


POSITION  SOUGHT  BY  ADVERTISING  AND 
display  man.  Salary  $40.  MACK,  MOTION  PIC- 
TURE HERALD. 


PROJECTIONIST  —  ENGINEERING  GRADUATE, 
sound  technician,  desires  connection  with  independent 
exhibitor  or  small  chain.  Excellent  references.  R.  W. 
HOUS WORTH,    192  Alabama  St.,   Carrollton,  Ga. 


OPERATOR  -  5  YEARS  —  REFERENCES.  GO 
anywhere.  Phone  Cherry  9449.  BROOKS,  Cincinnati, 
Ohio. 


PRO  J  ECTIONIST  —  NON  -UNION — AT  LIBERTY. 
Wire  J.  A.  STRAUSS,  123  E.  Mill  St.,  Marion,  O. 


TWO  PROJECTIONISTS  EXPERIENCED  ON 
Western  Electric  and  other  sound  equipments.  Ref- 
erences.   BOX  257.  MOTION  PICTURE  HERALD. 


THEATRES  WANTED 


WANTED  SMALL  THEATRE  ON  REASONABLE 
rental  basis  for  summer  stock  company.  If  terms  are 
satisfactory,  may  consider  a  5-year  lease.  State 
equipment  and  condition  of  theatre.  Mention  size  of 
stage  and  if  large  enough  for  stage  productions.  BOX 
119A,  MOTION  PICTURE  HERALD. 


$50,000   CASH   TO   INVEST.    INTERESTED  IN 

renting  or  becoming  an  active  partner  in  a  group 
of  small  theatres.  Have  wonderful  connections  with 
major  film  companies.  BOX  267,  MOTION  PICTURE 
HERALD. 


WILL  RENT,  LEASE  OR  BUY  WORTHWHILE 

theatre  properties  all  over  the  country.  State  seating 
capacity,  value  and  population.  Also  state  condition 
of  theatre,  how  equipped  and  what  competition.  BOX 
122A,  MOTION  PICTURE  HERALD. 


TECHNICAL  DCCrS 


"RICHARDSON'S  HAND  BOOKS  OF  PROJEC- 
tion"  in  three  volumes.  Universally  accredited  as  the 
best  and  most  practical.  Aaron  Nadell's  "Projection 
Sound  Pictures."  Complete  information  on  sound 
equipment.  Both  text  books  complete  for  $12.80. 
QUIGLEY  BOOKSHOP,  1790  Broadway,  New  York. 


WANTED  TC  DUY 


500  UPHOLSTERED  CHAIRS  GOOD  CONDITION. 
BOX  272  MOTION  PICTURE  HERALD. 


STAGE    RIGGING,    DRAPES.    CURTAINS  AND 

other   equipment   for   stage   production.    Must  be  in 

good  condition.  Will  pay  cash  if  reasonable.  BOX 
126A,  MOTION  PICTURE  HERALD. 


RRINTINC  SERVICE 


250  LETTERHEADS  AND  250  ENVELOPES,  $1.49. 
WEBSTER'S  PRESS,  Farmland,  Indiana. 


HERE  ARE 
3  LANDMARKS 

1  •  •  •  The  first  motion  picture  film 
. . .  invented  by  Eastman 

2  •  •  •  The  first  panchromatic  motion 
picture  film . . .  invented  by  Eastman 

3  •  •  •  The  first  super-speed  panchro- 
matic motion  picture  film . . .  invented 
by  Eastman 

A  LL  three  of  these  inventions  were  vital  fac- 
/  \  tors  in  the  progress  of  the  motion  picture 
art.  The  latest  of  them,  Eastman  Super-sensi- 
tive Panchromatic  Negative,  has  virtually 
revolutionized  motion  picture  procedure,  and 
plays  a  stellar  role  in  the  finest  productions 
of  the  day. 

EASTMAN  KODAK  COMPANY 

J.  E.  BRULATOUR,  INC.,  DISTRIBUTORS 

NEW  YORK       CHICAGO  HOLLYWOOD 


FOR  ONCE  "VARIETY'^  IS  LATI' 


MORE  THAN  EVER  THE  GREATEST  NAME  IN  PICTURES 


WITH       WHICH      IS      COMBINED      "THE  SHOWMAN" 


OP 


SHOW  BUSINESS  IN  EUROPE 


what  an  American  theatre  architect  found 


qp 


THEATRE  FORMS  IN  RADIO  CITY 


are  they  adapted  to  motion  pictures? 


(n  2  Sections  —  Section  2 


Vol.  1 10,  No.  7 


Issue  of  February  I  ' 


The  Majority  of  the  Country's  Most  Successful  Theatres  Use 

ALEXANDER  SMITH  CARPET 


CRESTWOOD  —  No.  I860,  one  of  fhe  most  The  Thalia,  New  York  City,  one  of  the  many  sue- 

popular  of  Alexander  Smith  Theatre  Carpels.  cessful  theatres  using  Alexander  Smith  carpet. 


You  can  not  puf  your  finger  on  any  one  thing  that  accounts  for  the  popular- 
ity of  Alexander  Smith  Carpet  with  theatre  owners  in  all  parts  of  the  coun- 
try. Some  like  the  way  it  stands  up  under  even  the  heaviest  traffic;  some 
like  the  distinctive  patterns;  some  the  brilliant,  clean-cut  colors;  others  the 
luxurious  "feel."  All,  of  course,  like  the  moderate  prices.  Let  us  send  you 
samples  and  reproductions  of  best-selling  patterns  so  that  you  can  see 
how  you  like  it.  Also  the  name  of  our  representative  in  your  territory. 
W.  &  J.  Sloane,  577  Fifth  Ave.,  New  York,  sole  wholesale  selling  agents. 


ALEXANDER  SMITH  CARPET 


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^tof  "l-ite  tf  ..^■Se^' 


11,162 
EXHIBITORS 


Subscribe  to 

MOTION    PICTURE  HERALD 


because  it  is  their  paper,  a  publication  which  has  grown  up  in 
and  with  the  industry,  a  product  of  the  same  constructive 
process.  Twenty-five  years  of  showmanship  and  publication  ex- 
perience have  gone  into  the  making  of  the  screen  theatre  since 
the  nickelodeon  age  of  1907,  and  that  was  the  year  of  the 
founding  of  the  experience  and  traditions  embodied  in  this 
journal  of  the  industry. 

The  exhibitor  turns  to  Motion  Picture  Herald  each  week  knowing 
that  in  its  pages  the  whole  story  will  be  told,  that  it  will  be  the 
Herald's  own  story,  recorded  Impartially  for  the  reader,  knowing 
that  other  people's  stories  are  told  between  quotation  marks  so 
the  reader  Is  aware  who  Is  talking;  that  its  pages  are  ever  open 
to  him  and  presentation  of  his  problems;  knowing  that  it  is  edited 
and  administered  with  a  continuous  consciousness  of  responsi- 
bility to  a  good  name,  week  after  week,  year  after  year.  From 
the  beginning  It  has  been  so. 


CLASSIFICATION: 

COPIES 

PER  CENT 

Exhibition  Branch  

....    II ,  1 62 

81.34 

Distribution  Branch  .... 

.   .   .   .  1,021 

7.44 

Production  Branch  

....  425 

3.10 

Equipment  Branch  

....  365 

2.66 

Miscellaneous  

....  749 

5.46 

TOTAL  

.    .    .    .  13,722 

1 00.00 

^Latest  official  report  of  tlie  Audit  Bureau  of  Circulations,  Chicago. 


Ifs  Audited! 


WHERE  THE  HERALD  GOES 


CIRCULATION  BY  STATES 


STATE 

Mail 
Subscriptions 

Single  Oopy 
Sales 

TOTAL 

STATE 

Mail 
Subscriptions 

Single  Copy 
Sales 

TOTAL 

Maine 

New  Hampshire 
Vermont 
Massachusetts 
Rhode  Island 
Connecticut 

1  17 
87 
59 

481 
56 

1  7P 
1  /  o 

1  17 
87 
59 

481 
56 

1  7Q 

Minnesota 

Iowa 

Missouri 

North  Dakota 

South  Dakota 

Nebraska 

Kansas 

310 
353 

'\'X'>. 

J  J  J 

75 
1  18 
256 
262 

310 
353 

>                 J  J  0 

75 
1  18 
256 
262. 

New  England 

978 

978 

West  No.  Central 

1,707 

,1,707 

New  York 
New  Jersey 
Pennsylvania 

1,666 
316 
855 

16 

1,682 
316 
855 

Arkansas 

Louisiana 

Oklahoma 

Texas 

95 
136 
178 
490 

95 
136 
178 
490 

Middle  Atlantic 

2,837 

16 

2,853 

Delaware 
Maryland 

District  of  Columbia 

Virginia 

West  Virginia 

North  Carolina 

South  Carolina 

Georgia 

Florida 

16 

135 
85 
120 
125 
165 
65 
141 
161 

16 
135 

85 
120 
125 
165 

65 
141 
16! 

West  So.  Central 

899 

899 

Montana 

Idaho 

Wyoming 

Colorado 

New  Mexico 

Arizona 

Utah 

Nevada 

7! 
70 
38 
131 
38 
53 
82 
15 

71 
70 
38 
131 
38 
53 
82 
15 

South  Atlantic 

1,013 

1,013 

Mountain 

498 

498 

Ohio 

Indiana 

Illinois 

Michigan 

Wisconsin 

663 
336 
614 
462 

663 
336 
614 
462 

Washington 

Oregon 

California 

205 
132 
1,024 

205 
132 
1,024 

349 

349 

Pacific 

1,36! 

1,361 

East  No.  Central 

2,424 

2,424 

Unclassified 

Kentucky 
Tennessee 
Alabama 
Mississippi 

145 
107 
95 
76 

145 
107 
95 
76 

United  States 

12,140 

16 

12,156 

U.  S.  Territories 
Canada 
Foreign 
Miscellaneous 

10! 
623 
858 

101 
623 
858 

East  So.  Central 

423 

423 

MOTION    PICTURE    HERALD:    A   Quigley  Publication 

1790   Broadway,   New  York 


detteuhedtres 


February  I  I,  1933 
Vol.    110,    No.  7 


A  section  of  Motion  Picture  Herald  devoted  to  the  designing,  con- 
struction, equipping  and  operation  of  the  motion  picture  theatre 


GEORGE  SCHUTZ.  Editor 


C.  B.  O'NEILL,  Advertising  Manager 


RAY  GALLO,  Eastern  Advertising  Manager 


GENERAL  FEATURES 

Two  Late  Theatre  Forms:   A  Criticism:   By  Ben  Schlanger   8 

The  New  2,700-Seat  Midway  in  Philadelphia   10 

A  Theatre  Architect  Visits  Europe:  By  S.  Charles  Lee   12 

Recent  Litigation  Involving  Theatres:   By  Leo  T.  Parker   14 

DEPARTMENTS 

Modern  Projection  (16) 

Musical  Acoustics  of  Auditoriums   16 

F.  H.  Richardson's  Comment   20 

New  Theatre  Projects  (30) 


MISCELLANEOUS 

Editorials    7 

Is  Your  Theatre  Legally  Safe?   15 

Index  to  Advertisers   31 

Where  to  Buy  It   32 

Better  Theatres  Catalog  Bureau   33 

New  Inventions    34 


QUIGLEY   PUBLISHING   COMPANY,    1790   BROADWAY.   NEW  YORK 

MARTIN  QUIGLEY.  Publisher  and  Editor-in-Chief  COLVIN  W.  BROWN.  Vice-Pres.  and  Gen.  Mgr. 

CHICAGO:  407  South  Dearborn  Street  HOLLYWOOD:  Pacific  States  Life  BIdg. 

LONDON:  41  Redhill  Drive.  Edgware 
CABLE  ADDRESS:  Quigpubco  NEW  YORK  TEL:  Circle  7-3100 

Better  Theatres  (with  which  is  incorporated  The  Showman)  is  published  every  fourth  week  as  Section  Two  of  Motion  Picture  Herald:  Terry  Ramsaye,  editor. 
Member  of  Audit  Bureau  of  Circulations.  All  edtiorial  and  general  business  correspondence  should  be  addressed  to  the  New  York  office.  All  contents 
copyrighted  1933  by  Quigley  Publishing  Company  and  except  for  properly  accredited  quotations,  nothing  appearing  herein  may  be  reproduced  without 
written  permission.  Every  precaution  is  taken  to  ensure  the  safety  of  unsolicited  manuscripts  and  photographs  submitted,  but  the  publishers  herewith  deny 
all  responsibility  for  them  in  case  of  mutilation  or  lo'«.  Brapth  office  managers:  E.  S.  Qifford,  Chicago;  Leo  Meehan,  Hollywood.  London  representative 
W.  H.  Mooring.  Other  Quigley  Publications:  Motion  '^di.'rt  Wy,  HollywoivJ  Herald,  T"-.?  K<ction  Picture  Almanac  (publishe-i  sr.iH'iily)  and  The  Chicagoan 


[6] 


FEB  10  1333  . 

February  11,  1933 

Observations 


5  Of  all  the  money  spent  by 
Americans  for  amusement  in  1930 
— somewhat  over  ten  billion  dol- 
lars— a  billion  and  a  half  was  spent 
for  motion  picture  entertainment. 
In  fact,  this  nation  averaged  that 
amount  yearly  for  motion  picture 
entertainment  during  1928,  1929 
and  1930.  And  this  billion  and  a 
half  is  by  far  the  greatest  portion 
of  the  $2,214,725,000  expended  for 
commercial  amusements  of  all 
kinds. 

Since  1930,  of  course,  there  has 
been  a  sharp  drop  in  the  amount 
of  money  spent  for  amusement. 
But  these  figures,  just  released  by 
the  President's  Research  Commit- 
tee on  Social  Trends,  indicate 
what  must  still  be  the  truth — that 
the  motion  picture  is  most  em- 
phatically the  principal  modern 
means  of  entertainment  provided 
by  institutions  organized  for  profit. 

These  commercial  institutions, 
moreover,  are  headed  in  recrea- 
tional importance  by  only  one  ac- 
tivity, this  being  motoring  and 
other  forms  of  travel.  "Travel 
and  mobility,"  as  the  committee 
puts  it,  represented  during  the 
three  years  named,  an  annual 
cost  to  the  American  people  of 
$6,492,151,000.  Automobile  tour- 
ing alone  cost  $3,200,000,000.  A 
total  of  40,000,000  people  regular- 
ly seek  much  of  their  recreation 
along  the  highways,  but  the  com- 
mittee found  that  100  million 
people  are  regular  patrons  of  mo- 
tion picture  theatres. 

5  The  ways  of  the  law  makers  are 
not  generally  pellucid,  but  some- 
times they  are  more  impenetrable 
than  usual.  For  example,  there 
has  come  to  hand  this  ruling  of 
the  federal  tax  department  regard- 
ing the  admission  tax: 


"Where  a  ticket  of  admission  is 
sold  for  the  total  sum  of  $1,  in- 
cluding tax,  the  tickets  should  be 
printed  so  as  to  show  'admission 
price  91c,  tax  10c,  total  $1.01,  re- 
duced price  $1.'  The  tax  of  10c 
must  be  paid  on  each  admission 
ticket.  If  the  admission  price  is 
shown  as  90c,  the  tax  is  9c,  and  it 
is  not  permissible  to  collect  the 
.tax  of  10c  on  such  admission." 

Thus,  by  a  most  ingenious  legis- 
lative contrivance,  the  cumber- 
some and  psychologically  adverse 
method  of  pricing  admissions  in 
odd  pennies,  is  made  unavoidable 
unless  the  theatre  operator  is  will- 
ing to  pocket  a  penny  loss  on  each 
flat  admission  charge  of  $1.  This 
is  because  the  tax  was  put  at  10%, 
and  those  elected  to  make  our  laws 
could  not  think  around  this  rigid, 
elementary  convention.  It  so  hap- 
pens, however,  that  the  motion 
picture  theatres  are  little  affected, 
few  of  them  daring  to  charge  more 
than  a  half  a  dollar  per  admission. 

5  The  past  few  weeks,  introducing 
a  new  year,  have  as  usual  afforded 
occasions  for  the  issuance  of  state- 
ments commenting  on  the  state  of 
the  union  and  offering  assorted 
prognostications  concerning  the 
coming  months.  In  times  like 
these  such  statements  take  on  an 
extra  degree  of  interest,  but  this 
writer,  for  one,  has  yet  to  be  con- 
vinced that  they  mean  anything  at 
all. 

No  one,  of  course,  should  be 
censured  for  expressing  hope  for 
betterment,  and  there  would  be  no 
point  in  referring  to  these  annual 
messages  of  business  leaders  were 
it  not  for  the  fact  that  just  now 
they  seem  to  have  significance  not 
intended.  So  many  of  them  show 
that  our  industrial  and  financial 


leadership  is  still  inclined  to  be- 
lieve that  bad  times  are  merely  an 
inexplainable  state  of  inertia 
which,  by  the  action  of  some  mys- 
tic force,  will  sooner  or  later  be 
overcome,  whereupon  trade  will 
begin  to  move,  and  by  the  ac- 
celerating action  of  his  own  vital- 
ity, gather  momentum  toward 
Normalcy  —  which  is  to  say, 
toward  a  broad  and  lavish  Pros- 
perity. 

Business  is  not  likely  to  improve 
by  the  action  of  any  dynamic  spark 
within  itself.  Trade  is  in  a  con- 
dition of  basic  maladjustment,  first 
within  a  domestic  field,  and  sec- 
ondly as  domestic  economics  are 
involved  in  international  relations. 
It  is  possible  for  certain  efforts  at 
artificial  respiration  to  succeed  to 
some  extent,  but  it  is  extremely 
doubtful  if  the  effect  can  be  per- 
manent and  really  constructive. 
Starvation  prompts  emergency 
measures.  A  moratorium  on  mort- 
gages may  prevent  utter  chaos. 
But  absolutely  nothing  is  thus  ac- 
complished toward  giving  the 
farmer,  for  example,  a  market,  the 
lack  of  which  caused  his  plight 
in  the  first  place. 

5  Perhaps  that  suffices  to  illustrate 
the  point  here  in  mind,  which  is 
that  the  causes  of  the  current  mal- 
adjustment must  be  hunted  out  and 
removed.  In  the  meantime,  fin- 
ancial institutions  and  industrial 
organizations  cannot  draw  within 
themselves,  denying  trade  the 
stimulation  they  can  afford  to  give 
and  substituting  for  this  positive 
material  influence  laboriously 
composed  statements  of  belief  that 
times  are  getting  better.  What  is 
needed  is  a  lot  of  truth  and  the 
willingness  to  do  something  ac- 
tually about  it. — G.  S. 


]7[ 


8  Better  Theatres  Section  February  11,  1933 

TWO  LATE  THEATRE  FORMS:  A  CRITICISM 

By  BEN  SCHLANGER 


An  examination  of 
the  theatre  designs 
in  Radio  City,  with 
special  reference  to 
their  adaptability 
to  motion  picture 
exhibition    as    an  art 


THE  MANNER  in  which 
entertainment  will  be  presented  in  the  fu- 
ture will  probably  not  be  at  all  affected  by 
the  newly  opened  theatres  in  Radio  City  of 
Rockefeller  Center,  but  it  is  more  than 
likely  that  these  theatres  will  be  affected 
by  the  progress  made  in  the  methods  of 
delivering  entertainment  to  theatre  patrons. 
The  two  Radio  City  theatres  were  origi- 
nally intended  to  be  part  of  a  great  amuse- 
ment center.  But  the  question  arises,  "what 
is  an  amusement  center?"  Literally,  it  is  a 
place  which  attracts  to  it  masses  of  people 
for  entertainment  of  a  kind  or  in  a  quan- 
tity unobtainable  elsewhere. 

In  the  planning  of  the  Radio  City  thea- 
tres— Music  Hall  and  the  Roxy — it  was 
assumed  that  the  spectacular  stage  show 
would  be  the  strong  attraction,  so  these 


houses  were  built  to  incorporate  the  best 
devices  known  for  making  the  stage  show 
truly  spectacular.  If  in  the  future  the 
public  should  be  attracted  to  such  enter- 
tainment more  than  to  any  other  kind,  then 
these  theatres  will  have  been  properly  con- 
ceived, will  be  correct  in  their  functional 
design,  and  will  therefore  then  serve  their 
original  purpose.  But  it  is  common  knowl- 
edge that  the  motion  picture  has  already 
become  a  very  vital  part  of  the  policy  of 
each  of  these  theatres,  while  the  importance 
of  the  stage  show  has  been  diminished,  thus 
making  the  entertainment  policy  of  this 
amusement  center  essentially  no  different 
from  that  of  the  many  other  deluxe  thea- 
tres in  New  York  City  and  elsewhere,  of 
which  there  is  at  present  a  surplus.  And 
like  all  of  the  deluxe  houses,  these  Radio 
City  theatres  are  now  faced  with  the  situa- 
tion of  having  been  designed  for  the  stage 
performance  while  forced  to  depend  largely 
upon  the  film  to  insure  adequate  income. 

This  lack  of  recognition  of  the  impor- 
tance of  the  film  on  the  part  of  the 
sponsors  of  these  two  new  theatres  is  dem- 
onstrated in  the  finished  theatres  them- 
selves. They  are  incapable  of  presenting 
effectively  the  motion  picture  performance. 
In  a  scientifically  planned  motion  picture 
theatre,  the  screen  must  predominate,  and 
the  auditorium  must  be  made  secondary  to 
it.  This  should  be  so  regardless  of  linear 
size  or  seating  capacity.  Such  a  condition, 
however,  is  unobtainable  in  the  Radio  City 


theatres  because  the  size  of  the  screen  in 
either  theatre  is  lost  in  the  distracting 
volume  of  space  surrounding  it.  {See  Fig- 
ure 4.)  The  screen  in  either  theatre  can 
be  enlarged  only  at  the  expense  of  render- 
ing a  large  part  of  the  seating  capacity 
undesirable  for  proper  vision  due  to  the 
fact  that  these  theatres  were  not  designed 
scientifically  to  accommodate  an  enlarged 
screen. 

The  smaller  theatre,  the  Roxy,  which 
M^as  originally  intended  as  Radio  City's 
home  for  the  motion  picture,  has  a  deep 
stage  and  an  extremely  wide  auditorium 
and  a  general  form  which  are  mute  evi- 
dence that  it's  conceivers  still  felt  that  the 
motion  picture  play  would  not  be  the  star 
attraction.  The  Music  Hall,  however,  was 
admittedly  planned  solely  for  the  stage  per- 
formance, although  it  has  a  fully  equipped 
projection  room.  Both  theatres  opened  up 
with  elaborate  stage  shows,  the  smaller 
theatre  having  the  motion  picture  perform- 
ance added.  Very  soon,  however,  the  larger 
theatre  began  to  present  the  motion  picture, 
and  both  theatres  reduced  their  elaborate 
stage  shows. 

IF  IT  WERE  more  possible 
than  it  is  to  build  a  theatre  that  would 
function  equally  as  well  for  the  motion 
picture  as  it  would  for  the  stage  show, 
then  the  situation  would  be  quite  dilTerent. 
However,  either  the  motion  picture  or  the 
stage  performance  must  be  favored  as  the 


Fig.  I. — A  valuable  area  diagram  for  ttie  floor  plan  of  a 
motion  picture  theatre.  The  shaded  area  is  one  in  which 
seating  provides  only  fairly  good  vision  of  the  screen  image. 
The  unshaded  portions  show  desirable  seating. — AUTHOR. 


Fig.  2. — Floor  plan  of  the  RKO  Roxy  theatre.  The  approxi- 
mate screen  size  is  also  shown.  In  this  sketch,  the  valuable 
area  diagram  in  Figure  I  is  superimposed  to  show  the 
area  from  which  proper  vision  is  unobtainable. — AUTHOR. 


February  11,  1936 


Motion  Picture  Herald 


9 


Fig.  3. — Longifudinal  secfion  of  the  RKO  Roxy  theatre,  showing  the  approximate  size  of  the 
screen  being  used.  The  dotted  outline  superimposed  shows  the  approximate  area  desirable 
for  seating.  Note  the  disuse  of  good  areas  and  the  use  of  undesirable  areas. — AUTHOR. 


principal  influencing  factors  in  determining 
the  theatre  form.  It  would  be  best  if  every 
consideration  possible  were  given  to  one  or 
to  the  other,  admitting  that  the  stage  thea- 
tre cannot  serve  the  motion  picture.  The 
sponsors  of  the  Radio  City  theatres  might 
have  planned  differently  had  they  accepted 
the  importance  and  position  the  motion  pic- 
ture has  attained  in  relation  to  the  stage 
performance. 

Although  the  smaller  theatre  was  sup- 
posed to  be  planned  for  the  motion  picture, 
and  the  larger  theatre  for  the  stage  per- 
formance, yet  both  theatres  are  essentially 
alike  in  form  and  seating  arrangement.  The 
differences  lie  merely  in  the  size  and  in  the 
sheer  architectural  treatment.  There  is  not 
a  single  bit  of  evidence  to  show  that  any 
special  provision  was  made  for  the  motion 
picture  in  the  small  theatre,  as  compared 
to  the  large  theatre.  As  a  matter  of  fact, 
it  so  happens  that  the  angle  of  projection 
for  motion  pictures  is  better  in  the  Music 
Hall  than  in  the  Roxy  because  of  the  long- 
er throw  from  the  projection  room  to  the 
screen. 

The  auditorium  seating  plan  in  each  the- 
atre is  that  of  a  fan-shaped  room  which 
has  too  great  a  spread  in  width  in  com- 
parison to  its  depth.  Such  a  shape  is  not 
adaptable  to  a  motion  picture  theatre  plan 
because  it  produces  a  high  percentage  of 
undesirable  seats  at  the  sides,  from  which 
only  a  distorted  view  of  the  images  on  the 
screen  is  obtainable.   (See  Figure  1) 

Both  theatres  have  very  large  stages, 
which  at  the  present  time  are  utilized  dur- 
ing the  motion  picture  performance  for 
preparation  of  stage  presentations,  thus 
forcing  the  screen  much  too  close  to  the 
first  row  of  seats.  A  screen  large  enough 
to  accommodate  the  patrons  farthest  away 
from  it  must  be  kept  as  far  from  the  first 
row  of  seats  as  possible,  the  minimum  dis- 
tances being  approximately  the  width  of 
the  screen.  The  screens  in  both  theatres,  and 
especially  that  in  the  smaller  theatre,  are 
hardly  large  enough  for  the  remote  seats. 
Thus  both  the  remote  seats  and  the  seats 


close  to  the  screen  are  undesirable.  En- 
larging the  screen  for  the  sake  of  the  re- 
mote seats  would  increase  the  undesirability 
of  the  front  seats.  In  a  properly  planned 
cinema  space  is  left  between  the  screen  and 
the  first  row  of  seats  to  overcome  the  diffi- 
culty of  accommodating  equally  well  those 
seats  near  to  and  remote  from  the  screen. 
This  space  is  as  important  to  the  cinema 
as  the  stage  is  to  the  stage  show  theatre. 

EVEN  WHEN  the  screen  is 
kept  sufficiently  away  from  the  first  row  of 
seats  in  most  all  of  the  existing  theatres,  a 
full  view  of  the  entire  height  of  the  screen 
is  obtainable  only  by  painfully  keeping  the 
head  thrown  back  to  see  upward.  Yet  in 
both  the  Roxy  and  the  Music  Hall  the 


screen  is  close  enough  to  make  this  condi- 
tion even  worse  than  it  usually  is.  A  good 
many  rows  of  seats  in  the  front  are  affected 
in  this  way.  This  condition  is  especially 
noticeable  in  the  Music  Hall  when  the 
magnascopic  screen  (which  is  nearer  than 
the  regular  screen  to  the  size  of  screen 
needed  for  this  theatre)  is  used  during  part 
of  the  performance. 

Both  the  RKO  Roxy  and  the  Music  Hall 
have  three  shallow  shelf-like  balconies  hug- 
ging the  real  wall.  These  are  called  "mezza- 
nines," a  term  which  is  somewhat  mislead- 
ing because  it  is  usually  associated  with 
that  part  of  the  theatre  containing  the  best 
seats.  In  both  these  theatres,  the  first  or 
lowest  mezzanine  is  the  only  mezzanine 
close  enough  to  the  screen  and  at  a  level 
near  enough  to  the  level  of  the  performance 
to  justify  the  term  "mezzanine."  Indeed, 
in  the  Music  Hall,  the  first  mezzanine  is 
too  far  from  the  screen  to  be  actually  con- 
sidered as  lying  within  the  most  desirable 
seating  area. 

The  second  and  third  mezzanines  in 
both  theatres  are  too  far  from  the  screen 
and  too  high  above  the  level  of  the  per- 
formance to  afford  desirable  seating  posi- 
tions. Especially  is  this  true  of  the  third 
mezzanines,  which  hold  positions  that  are 
no  better  than  the  old-fashioned  second 
balcony  or  than  the  top  of  a  vast  first 
balcony.  In  the  Music  Hall  the  second 
and  third  mezzanines  are  even  less  favor- 
able than  those  in  the  Roxy,  because  they 
are  even  more  critically  remote  from  the 
screen  and  high  above  the  performance. 

Patrons  viewing  the  motion  picture  per- 
formance from  these  mezzanines  cannot  in 
any  way  feel  intimately  connected  with  the 
screen  performance — a  psychological  factor 
which  is  of  great  importance.  The  screen 
appears  as  a  tiny  focal  area  made  insignifi- 
cant by  the  tremendous  surfaces  which  sur- 
(Continued  on  page  28) 


10 


Better  Theatres  Section 


February  11,  1933 


View  of  the  main  foyer  looking  toward  mezzanine  level. 


THE  NEW 
2,700-SEAT 
MIDWAY  IN 

PHILADELPHIA 


THE  MIDWAY  theatre  in 
Philadelphia  is  a  2,700-seat  neighborhood 
house  in  modern  style,  designed  by  Maga- 
ziner  &  Eberhard  for  the  Keystone  State 
Theatre  Company  of  Philadelphia,  and 
leased  and  operated  by  Stanley- Warner. 

The  overall  dimensions  are  202  feet,  6 
inches  in  depth  by  154  feet,  4  inches  in 
width.  It  is  faced  in  light  buff  brick  with 
black  and  silver  terra  cotta  trim  and  is  fire- 
proof throughout.  An  interesting  fea- 
ture of  the  exterior  design  is  the  100  foot 
electric  sign  above  the  light-flooded  mar- 
quee. The  sign  constitutes  a  conspicuous 
beacon  to  residents  of  the  northeast  section 
of  Philadelphia. 

Seating  in  the  Midway  is  divided  be- 
tween two  floors,  2,538  chairs  being  on 
the  main  level,  and  200  in  the  balcony. 
The  former  are  arranged  in  49  rows,  while 
the  balcony  has  5  rows.  The  seats,  which 
are  by  the  American  Seating  Company,  are 


full-upholstered  with  coverings  in  harmony 
with  the  decorative  scheme. 

The  projection  room  is  45  feet  across 
and  123^  feet  in  depth.  Equipment  in- 
cludes three  Powers  projectors,  two  spot- 
lights and  an  effect  machine.  The  projec- 
tion room  walls  and  ceilings  are  treated' 
for  sound  absorption  and  are  painted  green. 
The  generator  is  located  in  the  boiler  room 
in  the  basement. 

The  angle  of  projection  in  the  Midway 
is  10°,  and  the  distance  from  the  first  row 
of  seats  to  the  screen  is  25  feet.  "Kalite" 
is  used  for  acoustical  treatment  of  the 
walls  and  ceiling  of  the  auditorium. 

The  heating  system  uses  coal.  The- 
ventilation  system  is  of  the  plenum  type, 
with  electrically-driven  fans  bringing 
washed,  tempered  and  sterilized  air  to  all 
parts  of  the  building.  Provisions  have  been 
made  for  summer  cooling  by  a  Typhoon- 
refrigeration  system. 


February  11,  1933 


Motion  Picture  Herald 


11 


Hill 


„  .1 


J. 


X 


View  of  the  audi-forium  from  beneath  the  balcony. 


The  entrance  lobby  is  decorated  in  blue, 
gold  and  silver,  with  indirect  lighting  in 
plaster  coves.  The  floor  is  of  terrazzo  with 
passage  lanes  of  hard  rubber  inserts  in  light 
red. 

The  foyer  extends  for  approximately  100 
feet  across  the  width  of  the  auditorium  and 
has  walls  and  ceiling  in  tones  of  coral, 
oyster  gray,  lavender,  silver  and  gold, 
ornamented  with  modeled  plaster. 

In  order  to  eliminate  any  noise  in 
auditorium  created  by  patrons  waiting 
seats,  the  auditorium  is  separated  from 
foyer  and  promenade  by  a  solid  masonry 
wall,  opposite  which  is  the  grand  stairway 
leading  to  the  balcony  promenade.  The 
manager's  ofHce,  toilet  rooms  and  usher's 
rooms  are  located  on  the  balcony.  The 
stairway  is  finished  in  black  and  gold  and 
is  fitted  with  a  machined  handrail  of 
aluminum,  while  on  the  stair  landing  is  a 
mural    entitled    "Autumn,"    by  Arthur 


the 
for 
the 


Crisp.  Over  the  middle  entrance  door  of 
the  auditorium  is  a  complementary  mural 
by  the  same  artist  entitled  "Spring."  Both 
of  these  murals  reflect  the  spirit  of  the 
modern  movement  in  technique,  color  and 
composition.  There  are  also  two  murals 
by  Neandross. 

The  promenade  is  in  warm  tones  of 
brown,  flamingo  and  coral  red,  with  black 
and  silver  accents.  The  luxurious  furnish- 
ings are  in  German  modern  style  with 
covering  of  crushed  velvet  in  harmonizing 
colors,  lending  a  warm,  rich  atmosphere  to 
the  room. 

The  auditorium  is  modern  in  design  and 
color  harmony,  the  decorative  treatment 
being  combined  with  lighting  and  acoustic 
provisions.  It  is  equipped  with  facilities 
for  colored  lighting.  Tints  of  Italian  red 
are  used  on  the  side  walls,  and  an  arched 
ceiling  is  in  blue  with  silver  longitudinal 
plastic  beams.    The  whole  is  interwoven 


by  a  network  of  silver  rays  and  stars,  con- 
cealed lights  playing  on  murals  of  silver 
satin  in  side  wall  recesses. 

The  richly  decorated  proscenium  arch  is 
66x31  feet.  It  forms  a  frame  for  a  color- 
ful hand  embroidered  main  curtain  and  side 
curtains.  Dressing  rooms  are  located  in 
the  gallery  at  the  side  of  the  stage. 

The  women's  lounge  is  decorated  in 
horizontal  stripes  of  prismatic  colors  and 
silver,  while  the  men's  lounge  is  in  subdued 
tones  of  brown. 

The  approximate  cost  of  furniture  and 
equipment  was  $75,000. 


12  Better  Theatres  Section  February  11,  1933 

A  THEATRE  ARCHITECT  VISITS  EUROPE 

By  S.  CHARLES  LEE 


The  first  of  three 
genial  reports  on 
theatres  and  show 
business  abroad  by 
one  of  America's 
most  eminent  the- 
atre designers 


WHAT !  You've  never 
seen  the  Roman  Forum? 

Don't  you  know  that  the  Germans  are 
years  ahead  of  us  in  everything  they  do? 

My  answer  to  these  questions  has  al- 
ways been,  "No,  I  don't  know,  so  you  may 
speak  freely." 

However,  I  have  been  getting  just  the 
least  bit  fed  up  on  the  superiority  of  those 
people  who  have  amassed  such  a  tremen- 
dous amount  of  knowledge  by  making  a 
Cook's  tour,  so  that  I  felt  the  only  way 
to  combat  such  a  situation  was  to  take  a 
look  myself. 

Armed  with  a  knowledge  that  I  would 
miss  no  business  while  away,  and  having 
in  the  back  of  my  mind  the  dizzy  recollec- 
tion that  all  my  past  investments  were 
"gone  the  way  of  all  flesh,"  I  figured  I 
might  just  as  well  sell  my  $100,000  nest 
egg — invested  in  those  gilt-edge  securities 
that  America  blindly  purchased  in  1928— 
and  doing  so,  I  took  the  $3,000  that  my 
investments  liquidated  at  and  decided  to 


invest  them  in  something  I  couldn't  lose, 
which  would  be  an  attitude  that  I  could 
assume  when  telling  other  people  how 
ignorant  they  must  be,  never  having  been 
abroad. 

Of  course,  this  was  going  to  be  a  busi- 
ness trip,  which  made  it  necessary  for  me 
to  investigate  all  the  ramifications  of  archi- 
tecture and  the  entertainment  "racket"  out- 
side of  the  U.  S.  A.  Immediately,  lots  of 
parties  had  to  be  given,  because  I  was  then 
on  the  verge  of  becoming  a  "big  shot." 
Anyone  announcing  their  intentions  to  go 
to  Europe  is  entitled  to  all  the  considera- 
tion of  a  "big  shot,"  which  includes  dinner 
parties,  stuffed  shirts  and  bad  liquor. 

Finally  the  day  of  departure  arrived. 
.  .  .  We  crossed  the  gangplank  onto  that 
famous  new  liner  that  boasts  of  all  the 
comforts  of  home  (plus  the  added  con- 
venience of  not  having  to  walk  from  your 
home  to  the  curb  to  get  into  your  car), 
and  luxury  and  convenience  are  handed  to 
you  in  such  measure  that  it  would  make 
Roxy  himself  blush  with  shame.  Being 
in  league  with  the  show  business,  I  could 
see  many  improvements  that  could  be  made 
in  the  opening  act  of  getting  aboard.  For 
instance,  the  captain  and  crew  should  all 
come  down  the  deck  doing  an  "off  to 
Buffalo"  routine,  followed  by  the  second 
line,  which  should  be  composed  of  stewards 
and  cooks ;  then  the  black  gang  should  form 
a  third  line  and  kneel  before  the  passengers 
singing  Mammy  as  the  boat  pulls  away 
from  its  mooring. 

The  ushering  system  of  the  boat  seem- 
ed however,  to  be  quite  parallel  to  our 
beloved  show  business.    First  a  page  boy 


takes  you  part  way  down  the  deck,  turns 
you  over  to  an  older  boy,  who,  seemingly 
having  more  experience,  will  direct  you  to 
your  part  of  the  boat,  whereupon  you  are 
turned  over  to  a  steward  and  stewardess, 
whose  business  it  will  be  to  see  that  you 
do  not  fall  out  of  bed  for  the  next  seven 
days.  I  often  wondered  how  much  the 
ship  owners  save  on  the  food  that  never 
leaves  the  kitchen,  paid  for  with  your 
transportation.  After  the  third  day  the 
passengers  figure  they  have  lost  enough 
money  by  staying  in  their  cabins,  so  they 
are  going  to  eat  if  only  just  to  g:et  even 
with  the  management! 

THE  PASSENGERS  muSt  be 

entertained,  so  the  afternoons  are  usually 
devoted  to  bridge  or  an  inane  form  of 
horse-racing,  which  is  one  step  ahead  of 
the  pari-mutuel  machines:  they  throw  the 
money  up  against  the  ceiling  and  the  por- 
tion that  sticks  goes  to  the  winning  horse 
and  the  balance  goes  to  the  seamen's  chari- 
ties. This  being  a  brand  new  boat  on  its 
maiden  voyage,  it  boasts  all  the  latest  mo- 
tion picture  equipment,  and  as  a  special 
feature  of  this  crossing,  they  are  going  to 
show  a  moving  picture  not  more  than  four 
years  old.  This  is  an  unusual  event  be- 
cause most  of  the  boats  do  not  have  talk- 
ing picture  equipment,  and  the  pictures  to 
be  seen  are  the  same  ones  that  could  have 
been  seen  on  previous  crossings  six  or  seven 
years  ago,  the  only  difference  being  that 
the  film,  now  being  thoroughly  scratched, 
has  a  slightly  different  appearance  from 
that  when  formally  projected.  The  rolling 
curtain  is  smooth — in  certain  spots. 


There  was   more   entertainment  than  they  had   announced.    ,    .    .    The    ship   made   one  terrific   leap  and   rolled  to  the  starboard  side. 


February  11,  1933  Motion  Picture  Herald  13 


This  cafe  business  is  a  greaf  competitor  to  the  show  business  in  Europe. 


At  8  o'clock  we  are  to  be  favored  with 
this  "show  of  shows,"  and  300  first-class 
passengers  are  allowed  seats  in  the  ball- 
room, which  has  been  converted  this  night 
into  a  motion  picture  salon.  The  slick 
dance  floor  is  carpeted  over,  and  folding 
chairs  are  neatly  arranged  in  rows.  The 
first-class  passengers  come  in,  the  men  in 
their  tuxedos  and  the  women  in  decollete, 
their  wraps  and  coats  spoiling  all  their 
chances  to  show  what  the  osteopath  has 
been  able  to  accomplish  on  their  vetebrae. 
Second-class  passengers  occasionally  wander 
into  this  exclusive  exhibition,  or  are  even 
invited,  in  which  case  they  huddle  like 
starving  Armenians  in  the  back  of  the  hall 
and  brace  themselves  against  the  paneling. 
After  much  fluttering  around  over  the 
more  wealthy  passengers  by  the  lounge 
steward  and  cabin  boys,  the  lights  are  put 
out  and  a  ten-minute  period  of  darkness 
with  an  occasional  flicker  from  the  pro- 
jection booth  ensues.  Finally  the  title  to 
the  picture  is  flashed  on  the  screen,  and 
with  a  lurch  of  the  ship  the  film  is  broken 
and  there  are  ten  more  minutes  of  dark- 
ness. 

The  sea  is  constantly  getting  rougher. 
In  fact,  as  is  always  the  case,  the  captain 
has  never  experienced  a  rougher  crossing 
in  his  30  years  of  traveling  this  particular 
lane.  While  the  ship  has  all  the  scientific 
devices  designed  to  prevent  pitching  and 
rolling,  it  seems  to  me  that  it  would  be 
better  if  we  were  on  a  flat-bottomed  scow 
without  so  much  science  connected  with 
it.  At  last  the  picture  flashes  on,  and  the 
first  reel  is  projected  without  further  mis- 
hap. As  the  projection  booth  contains  only 
one  machine,  there  is  the  old-time  delay 
while  reels  are  being  changed.  However, 
there  was  more  entertainment  this  night 
than  they  had  announced  on  their  bulletin 
board,  for  the  ship  made  one  terrific  leap 
and  then  rolled  to  the  starboard  side.  Im- 
mediately the  rug  on  the  polished  floor  be- 
gan to  slip  to  starboard ;  in  fact,  it  not 
only  began  to  slip,  but  it  continued  to  slip 
until  all  of  the  passengers  were  in  a  heap 
along  one  side  of  the  salon.     The  ship 


righted  itself  and  then  rolled  to  the  port 
side.  Immediately  everyone  was  thrown  to 
that  side  of  the  boat,  with  the  carpet  roll- 
ing up  over  chairs  and  passengers  as  the 
ship  continued  its  arc.  This  was  a  form 
of  entertainment  I  had  never  experienced 
before,  and  whether  it  would  be  advisable 
to  build  auditorium  floors  so  that  they 
could  be  jacked  up  on  one  side  and  the 
other  so  as  to  give  patrons  the  sensation  we 
experienced,  is  still  a  question  in  my  mind. 

The  unannounced  feature  ended  the  en- 
tertainment for  the  evening,  to  the  satis- 
faction of  all  concerned  with  the  exception 
of  the  ship's  doctor.  A  few  nights  later 
the  balance  of  the  film  was  run  off  for  the 
passengers  who  still  had  a  desire  to  see  it, 
but  as  everyone  on  the  boat  had  seen  the 
picture  many  years  before,  they  continued 
to  play  bridge. 

A  FEW  DAYS  later  finds  us 
in  Paris.  Do  not  think  that  it  is  possible 
to  get  to  Paris  without  excitement — -the 
arguments  start  the  moment  you  set  foot 
in  France.    Money  is  the  only  thing  that 


The  newsreel  business  is  the  best  bet. 


a  Frenchman  likes  better  than  arguing, 
the  two  go  hand  in  hand,  and  they  are 
constantly  arguing  with  you  over  money. 

When  you  tip  the  boy  who  carries  your 
bags  from  the  boat,  if  the  usual  tip  is  10c 
and  you  tip  him  20c,  he  immediately  asks 
you  for  50c,  but  if  you  tip  him  10c  he  is 
not  quite  so  apt  to  argue  with  you.  The 
taxi  driver  will  give  you  your  next  argu- 
ment, and  you  find  yourself  at  your  hotel 
desk  quite  educated  as  to  the  right  attitude, 
and  the  sooner  you  make  up  yo\ix  mind  to 
fight  back  and  enjoy  it,  the  sooner  you 
participate  in  the  pleasures  of  Paris. 

Well,  we  came  here  to  see  things,  so  let's 
go  out  and  march  down  "ze  famous  boule- 
vard." The  streets  are  truly  beautiful,  well 
laid  out  according  to  a  particular  plan. 
They  converge  in  a  very  artistic  manner, 
some  intersections  having  as  many  as  six 
fountains  symmetrically  arranged,  making  a 
most  interesting  vista.  The  buildings  are 
only  six  stories  in  height,  having  a  uniform 
cornice  line,  and  the  ratio  of  the  width  of 
the  streets  to  the  height  of  the  buildings  on 
the  main  thoroughfares  is  truly  magnificent. 
Where  a  street  terminates  into  a  large  con- 
course, it  is  flanked  with  buildings  of  uni- 
form architecture  and  the  monuments  are 
well  in  scale  with  their  background. 

The  city  is  alive  with  taxicabs,  and  the 
visitor  always  reports  that  they  travel  at  a 
terrific  rate  of  speed.  I  discovered,  how- 
ever, that  this  was  an  error,  as  these  taxis 
are  of  only  six  to  twelve  horsepower  and 
are,  therefore,  unable  to  travel  at  a  great 
rate  of  speed.  They  seem  to  be  moving 
very  quickly  because  they  pass  so  many 
horses  drawing  heavily  loaded,  clumsy  two- 
wheeled  wagons  which  move  at  a  speed  of 
about  three  miles  an  hour.  The  taxis  are 
all  equipped  with  trick  horns  like  the  one 
on  Junior's  automobile.  The  only  time  you 
notice  them  is  when  they  keep  you  awake 
nights,  not  when  you  are  crossing  the 
street.  They  all  sound  alike  and  it  seems 
as  though  there  are  millions  of  them. 

The  sidewalks  are  actually  littered  with 
restaurants.  The  seating  capacity  of  the 
{Continued  on  page  27) 


14 


Better  Theatres  Section 


February  11,  1933 


RECENT  LITIGATION  INVOLVING  THEATRES 

By  LEO  T.  PARKER 


Another  group  of 
late  court  cases  se- 
lected and  analyzed 
for  their  interest  to 
operators  of  motion 
picture  theatres 


A  GREAT  DEAL  of  Contro- 
versy has  arisen  recently  over  the  question 
of  whether  or  not  a  motion  picture  theatre 
can  be  termed  a  legal  nuisance  when  oper- 
ated in  violation  of  a  Sunday  closing  law. 
Therefore,  it  is  important  to  know  that  a 
legal  nuisance  is  such  an  inconvenience  or 
troublesome  offense  as  annoys  the  whole 
community  in  general  and  not  merely  some 
particular  person.  For  this  reason  a  thea- 
tre cannot  be  held  to  be  a  public  or  legal 
nuisance  on  mere  complaint  of  one  or  a 
few  persons  who  may  live  in  the  imme- 
diate neighborhood. 

Another  important  point  of  the  law  is 
that  a  city  ordinance  is  not  valid  which 
endeavors  to  construe  the  meaning  of  a 
word  or  a  phrase  where  the  construed 
meaning  differs  from  the  meaning  defined 
by  a  state  law,  or  from  the  meaning  inter- 
preted by  a  higher  court  which  has  already 
rendered  a  decision  on  the  subject. 

For  illustration,  in  the  late  case  of  State 
V.  Barron  Theatre  (15  P.  [2d]  456),  it 
was  disclosed  that  a  city  enacted  an  ordi- 
nance which  prohibited  operation  on  Sun- 
day of  any  business  "not  for  necessity  or 
charity." 

Legal  action  was  filed  against  the  owner 
of  a  motion  picture  theatre  in  which  it 
was  alleged  that  the  theatre  was  operated 
continuously  on  Sundays  for  more  than  a 
year  past  in  violation  of  the  Sunday  labor 
and  Sunday  laws.  It  was  further  alleged 
that  the  operation  of  the  theatre  openly, 
publicly,  repeatedly,  continuously,  persist- 
ently, and  intentionally  in  violation  of  the 
Sunday  laws  is  a  public  or  common  nui- 
sance. 

Evidence  was  introduced  during  the 
trial  showing  that  the  theatre  was  open 
from  2  p.  m.  until  11  p.  m.  on  Sunday, 
and  persons  entering  paid  20  cents  at  the 
window  and  entered  without  tickets  being 
issued,  and  that  in  front  was  a  sign  stating 
"Open  today"  and  giving  the  name  of  the 
attraction.  In  holding  the  theatre  not  a 
public  nuisance,  the  court  stated  the  fol- 
lowing important  law: 

"A  public  nuisance  is  one  that  injures 


the  citizens  generally  who  may  be  so  cir- 
cumstanced as  to  come  within  its  influence. 
The  test  as  to  whether  a  nuisance  is  a  pub- 
lic nuisance  or  not  is  not  the  number  of 
persons  annoyed,  but  the  possibility  of  an- 
noyance to  the  public  by  the  invasion  of  its 
rights.  .  .  .  The  rule,  apparently  well 
settled,  that  courts  of  equity  will  not  in- 
terfere by  injunction  merely  to  prevent  the 
commission  of  a  crime,  has  been  applied 
or  approved  in  a  number  of  cases  involv- 
ing alleged  violation  of  Sunday  laws,  so 
that  it  is  held,  unless  the  acts  complained 
of  constitute  a  nuisance,  or  some  other 
ground  exists  for  granting  the  injunction 
than  that  a  violation  of  the  law  will  re- 
sult unless  the  writ  is  granted,  injunction 
will  not  lie." 

Elimination  of  Annoyance 

THE  OWNER  of  a  theatre 
is  bound  to  exercise  care  to  operate  it  so 
that  citizens  will  not  be  unreasonably  an- 
noyed. On  the  other  hand,  many  courts 
have  held  that  persons  who  live  in  a  neigh- 
borhood where  annoyances  are  to  be  ex- 
pected are  bound  to  adjust  themselves  to 
the  ordinary  discomfort  of  the  circum- 
stances. In  other  words,  the  courts  will 
not  as  a  rule  grant  an  injunction  against 
operation  of  a  theatre  unless  it  is  shown 
to  the  satisfaction  of  the  courts  that  the 
cause  of  the  annoyance  cannot  be  elimin- 
ated. 

For  instance,  in  the  recent  case  of 
Reichle  v.  Senger  (153  Atl.  263),  it  was 
shown  that  a  citizen  filed  suit  alleging  that 
operation  of  a  business  was  a  legal  nuis- 
ance. 

During  the  trial  it  was  shown  that  con- 
siderable money  had  been  expended  to 
eradicate  or  minimize  the  conditions  ob- 
jected to.  Notwithstanding  this  expendi- 
ture the  citizen  contended  that  the  injunc- 
tion should  be  issued.  However,  the  higher 
court  refused  to  grant  an  injunction,  and 
said : 

"An  injunction  to  restrain  a  lawful  busi- 
ness as  a  nuisance  should  not  be  granted, 
unless  the  conduct  of  the  business  invades 
a  clear  legal  right  of  another,  resulting  in 
serious  and  permanent  injury,  which  can- 
not be  adequately  compensated  at  law.  .  .  . 
Therefore,  considering  the  fact  that  de- 
fendant has  made,  since  last  April,  sincere 
and  serious  effort  to  satisfy  objections  at  a 
large  monetary  cost  ...  I  am  of  the 
opinion  that  complainant  has  not  establish- 
ed his  right  to  an  injunction,  and  that  the 
bill  of  complaint  should  be  dismissed." 

Also,  in  the  leading  case  of  Hennessy  v. 
Carmony  (50  N.  J.  Eq.  616),  the  court 
said : 

"There  is  a  distinction  between  an  act- 
ion for  a  nuisance  in  respect  of  an  act  pro- 


ducing a  material  injury  to  property  and 
one  brought  in  respect  of  an  act  producing 
personal  discomfort.  As  to  the  latter,  a 
person  must,  in  the  interest  of  the  public 
generally,  submit  to  the  discomfort  of  the 
circumstances  of  the  place,  and  the  trades 
carried  on  around  him." 

Injunction  Against  Operation 

USUALLY  the  courts  will 
issue  an  injunction  to  restrain  a  criminal 
prosecution,  or  where  failure  to  issue  the 
injunction  will  result  in  destruction  of 
property  or  irreparable  injury  to  the  com- 
plaining, party.  However,  the  court  will 
not  grant  an  injunction  to  prevent  munici- 
pal officials  from  interfering  with  opera- 
tion of  a  theatre  on  Sunday,  although  the 
ordinance  prohibiting  conduction  of  amuse- 
ment places  on  Sunday  is  invalid. 

This  rule  is  based  on  the  fact  that  al- 
though municipal  officials  may  arrest  a 
theatre  owner  or  his  employes  under  an 
invalid  ordinance,  it  is  impossible  to  se- 
cure conviction  and  the  theatre  owner  and 
his  employes  have  adequate  relief  by  suit 
and  proof  during  the  trial  that  the  ordi- 
nance is  void. 

For  example,  in  City  v.  Griffith  Amuse- 
ment Company  (16  P.  [2d]  233),  it  was 
shown  that  a  theatre  owner  filed  suit  and 
requested  the  court  to  grant  an  injunction 
against  the  city,  its  mayor,  chief  of  police, 
and  the  city  commissioners,  to  enjoin  them 
from  enforcing  an  ordinance  requiring; 
theatre  owners  to  close  picture  shows  on 
Sunday,  and  to  enjoin  them  from  arresting 
and  prosecuting  its  employes  for  operating 
the  show  on  Sunday  in  violation  of  law> 

The  theatre  owner  alleged  that  he  had 
invested  large  sums  of  money  in  the  pic- 
ture show  business  in  the  city  and  has 
made  preparation  for  operating  his  show 
on  Sunday;  that  he  has  a  right  under  the 
state  laws  to  so  operate  and  that  the  city 
has  enacted  an  invalid  ordinance  which 
prohibits  him  from  operating  his  show  on 
Sunday.  However,  the  court  refused  to  is- 
sue the  injunction,  saying: 

"If  the  ordinance  be  invalid  and  the  em- 
ployes prosecuted  thereunder  the  invalidity 
thereof  wtould  constitute  a  complete  de- 
fense to  the  prosecution.  ...  In  the  in- 
stant case,  the  showing  as  to  destruction  of 
property  or  the  infliction  of  irreparable  in- 
jury is  insuflficient  to  authorize  the  grant- 
ing of  the  injunction." 

Mayor  Not  Liable  for  Refusing  License 

GENERALLY   SPEAKING^  a 

municipal  official,  such  as  a  mayor,  is  not 
personally  liable  for  refusal  to  issue  a  li- 
cense for  the  conduction  of  a  theatre  or 
other  place  of  amusement.  This  is  par- 
ticularly true  if  the  mayor  acted  by  au- 


February  11,  1933 


Motion  Picture  Herald 


15 


thorization  of  a  state  law  or  city  ordinance, 
although  the  refusal  to  issue  the  license 
was  based  upon  bad  faith,  ignorance,  or  un- 
fairness. 

For  illustration,  in  Jafifarian  v.  Murphy 
(183  N.  E.  110),  it  was  disclosed  that  a 
state  law  provides:  "The  mayor  or  select- 
men may  .  .  .  grant,  upon  such  terms 
and  conditions  as  they  deem  reasonable,  a 
license  for  theatrical  exhibitions,  public 
shows,  public  amusements  and  exhibitions 
of  every  description  .  .  .  and  the  mayor 
or  selectman  may  revoke  or  suspend  such 
license  at  their  pleasure    .    .  ." 

The  owner  of  a  place  of  amusement  filed 
an  application  with  the  mayor  for  a  license 
to  operate  his  place  of  business.  The  mayor 
refused  to  issue  the  license.  The  proprietor 
of  the  amusement  place  filed  suit  against 
the  mayor  to  recover  damages  on  the 
grounds  that  the  refusal  was  based  upon 
"bad  faith  and  with  malicious  intent  to  in- 
jure the  proprietor.  However,  in  view  of 
the  above  mentioned  state  law  the  court 
refused  to  hold  the  mayor  liable,  and  said : 

"In  passing  upon  applications  under  the 
■statute  the  mayor  is  acting  in  a  quasi  judi- 
cial capacity  and  is  bound  to  exercise  his 
discretion  impartially.  .  .  .  The  defend- 
ant (mayor)  is  not  shovm  to  have  acted 
in  such  way  as  to  render  him  liable  to  this 
action.  .  .  .  The  defendant  was  acting 
within  his  jurisdiction.  ...  It  is  not  al- 
ways the  unrighteous  who  are  unfair, 
capricious  and  arbitrary.  It  is  conceiv- 
able that  an  honest  mayor,  overzealous  for 
the  public  welfare,  might  from  entirely 
pure  and  upright  motives  take  action  in 
order  to  accomplish  ends  regarded  by  him 
as  highly  desirable  which  might  be  so  de- 
scribed." 

Price  Fixing  Held  Illegal 

AN  IMPORTANT  Subject  of 
law  particularly  interesting  to  theatre 
■owners  is  price  fixing.  Various  courts  have 
held  that  price  fixing  agreements,  when 
entered  into  by  owners  of  competing  thea- 
tres for  the  purpose  of  maintaining  higher 
prices  are  illegal.  The  reason  for  this  de- 
cision is  that  the  public  is  entitled  to  have 
competition  among  individuals  and  cor- 
porations, irrespective  whether  the  price 
fixing  agreements  are  reasonable  or  un- 
reasonable. 

For  instance,  in  the  recent  case  of  Buck- 
elew  V.  Martens  (156  Atl.  436),  it  was 
shown  that  a  number  of  proprietors  in  the 
same  county  entered  into  a  price  fixing 
agreement  providing  for  a  minimum  price 
to  be  charged.  The  contract  provided  for 
liquidated  damages  amounting  to  $1,000 
in  the  event  of  breach  of  the  price  fixing 
agreement  by  any  proprietor. 

One  of  the  owners  violated  the  terms  of 
the  agreement  and  suit  was  filed  by  the 
other  proprietors  to  recover  the  $1,000 
liquidated  damages  specified  in  the  con- 
tract. The  owner  against  whom  suit  was 
filed  defended  the  case  on  the  grounds  that 
the  contract  was  void  and  unenforceable 
because  it  was  intended  to  fix  the  prices. 
In  upholding  this  contention  and  in  hold- 
ing the  contract  void,  the  court  said : 

"The  question  is  whether  this  agreement, 
•  its  effect,  tended  to  put  in  the  hands  of 


the  signers,  the  power  to  practically  control 
prices  and  the  trade  to  the  detriment  of 
the  public.  If  it  did,  it  is  illegal.  If  it  did 
not,  it  is  legal.  .  .  .  The  contract  has  no 
other  purpose  than  the  fixing  of  prices  and 
the  stifling  of  competition  among  signers." 

What  Is  Unfair  Competition!' 

THE  LAW  is  well  settled 
that  a  seller  of  theatre  equipment  or  les- 
sor of  film  plays  may  be  liable  for  entering 
into  contracts  which  are  intended  to  re- 
strain trade  in  violation  to  federal  and 
other  laws.  However,  it  is  important  to 
know  that  a  contract  is  not  illegal  by  which 
a  seller  agrees  not  to  sell  or  lease  his  prod- 
uct to  other  theatre  owners  in  a  specified 


territory.  This  point  of  the  law  was  dis- 
cussed in  the  late  case  of  Howie  v.  Moun- 
tain (165  S.  E.  724). 

In  this  case  it  was  shown  that  two  firms 
entered  into  contracts  by  the  terms  of 
which  they  agreed  not  to  sell  or  lease  their 
product  in  any  town  or  territory  occupied 
by  the  other.  Suit  was  filed  by  certain 
purchasers  on  the  grounds  that  the  above 
contracts  were  invalid.  However,  after  con- 
sidering all  phases  of  the  case,  the  higher 
court  refused  to  hold  the  firms  liable,  and 
stated  the  following  important  law : 

"Transactions  in  connection  therewith 
stand  on  the  same  basis  as  those  in  any 
other  business  of  a  purely  private  nature. 
{Continued  on  page  26) 


IS  YOUR  THEATRE  LEGALLY  SAFE? 

By  M.  MARVIN  BERGER 

Member  Neiv  York  Bar 

ASSUME,  Mr.  Exhibitor,  that  John  Jones  sustains  an 
accident  in  your  theatre  by  tripping  in  an  aisle.  He  claims  that  you  were  at  fault 
in  failing  to  provide  proper  aisle  lighting  and  he  can  prove  as  a  matter  of  fact 
that  you  were  using  a  lO-watt  bulb  in  your  aisle  lights.  Assume  further  that  the 
Code  of  Ordinances  of  your  city  provides  that  all  aisles  in  theatres  be  lighted  by 
15-watt  aisle  lights.  Having  proved  that  you  were  using  10-watt  bulbs,  all  Mr. 
Jones  need  do  is  to  call  the  court's  attention  to  the  above  ordinance  and  he  has 
won  his  case. 

Now  why  should  evidence  of  violation  of  an  ordinance  be  sufficient  to  con- 
clusively prove  negligence?  Before  answering  that  let  me  first  explain  the  nature 
of  an  ordinance.  An  ordinance  Is  a  law,  made  by  your  city's  board  of  aldermen 
or  town  council  and  is  effective  only  within  the  city  or  town  limits.  A  law  made 
by  your  state  legls'ature  Is  effective  throughout  the  state  and  Is  known  as  a  statute. 

As  a  rule,  the  greater  portion  of  law  applicable  to  theatres  is  in  the  form  of 
ordinances,  which  prescribe,  for  example,  the  methods  and  standards  of  theatre 
construction,  lighting,  heating  and  ventilating,  and  methods  of  safeguarding  pro- 
jection rooms.  I  am  not  going  to  deal  here  with  such  purely  regulatory  ordinances, 
familiar  to  every  exhibitor,  as  provide  for  the  time  of  opening  and  closing,  age 
of  children  to  be  admitted  without  escort,  etc.,  but  rather  with  those  ordinances 
directly  designed  for  public  safety. 

To  return  to  Mr.  Jones'  case:  The  ordinance  providing  for  the  use  of  15-watt 
bulbs  fixed  a  definite  standard  of  care.  In  the  absence  of  the  ordinance,  you 
might  have  very  properly  raised  the  point  that  you  were  not  negligent  in  lighting 
your  theatre  aisles  and  that  a  10-watt  bulb,  such  as  you  used,  provided  sufficient 
aisle  illumination.  But  the  existence  of  the  ordinance  shut  off  that  argument,  and 
the  ordinance  became  the  last  word  on  the  subject  of  aisle  lighting  in  your  city. 

When  a  statute  or  ordinance  fixes  a  standard  for  the  protection  of  the  public, 
upon  proof  by  an  injured  person  that  his  injury  arose  as  the  direct  result  of  the 
violation  of  that  statute  or  ordinance,  he  has  conclusively  and  unquestionably 
proved  the  negligence  of  the  defendant.  And  the  defendant's  ignorance  of  that 
particular  statute  or  ordinance  will  not  avail  to  protect  him  from  the  consequences 
of  its  violation. 

My  example  merely  illustrates  the  possibility  of  sustaining  civil  liability  as  a 
consequence  of  failure  to  observe  a  statute  or  ordinance.  But  violation  of  statutes 
or  ordinances,  particularly  those  designed  for  fire  protection,  may  also  subject  the 
exhibitor  to  criminal  liability  with  a  resulting  fine  or  even  jail  sentence. 

Discover  what  ordinances  and  statutes  govern  your  theatre  and  familiarize  your- 
self with  them.  If  you  have  no  local  attorney,  consult  the  city  or  town  clerk,  who 
will  point  them  out  to  you.  A  letter  to  the  Secretary  of  State  of  your  State  will 
probably  bring  forth  the  necessary  information  regarding  the  statutes  applicable 
to  theatres.  Having  found  the  law,  study  it. 

It  Is  possible  that  a  particular  law  was  enacted  in  the  era  of  the  nickelodeon 
and  provides  unnecessary  restraints  on  the  method  of  running  your  theatre.  In 
that  case  you  can  combine  with  the  other  theatre  owners  of  your  city  In  a  petition 
to  the  local  lawmakers  to  have  the  burdensome  ordinance  repealed  or  changed. 
The  complex  ordinances  covering  the  building  and  fireproofing  of  theatres  had 
best  be  left  to  your  architect.  But  as  to  the  ordinances  and  statutes  that  cover 
the  actual  operation  of  your  theatre,  get  to  know  them,  get  your  subordinates  to 
know  them,  and  then  observe  them  to  the  letter. 


16  Better  Theatres  Section  February  11,  19 3 S 

MODERN  PROJECTION 


PROJECTION     •     SOUND    REPRODUCTION      •  ACOUSTICS 


MUSICAL  ACOUSTICS  OF  AUDITORIUMS 


[^The  following  article  offers  the  unique 
suggestion  that  on  account  of  the  variation 
in  the  time  between  beats  in  music,  more 
effective  rendition  of  music  could  be  ac- 
complished by  varying  the  time  of  rever- 
beration of  the  auditorium  or  room  in 
which  the  music  is  played.  The  discussion 
is  reprinted  from  the  Journal  of  the  Society 
of  Motion  Picture  Engineers,  February 
issue,  to  which  it  was  contributed  by  Peter 
Caporale  of  the  Electro-Acoustical  Engi- 
neering Company  of  America,  of  Philadel- 
phia.] 

THE  IMPORTANCE  of  in- 
creasing the  usefulness  of  enclosures  such 
as  sound  motion  picture  studios,  recording 
studios,  broadcasting  studios,  theatres,  mu- 
sic halls,  etc.,  by  controlling  the  time  of 
reverberation  is  being  recognized  more  and 
more.  In  all  these  types  of  rooms  music 
of  some  form  is  performed,  and  the  control 
of  reverberation  may  add  considerably  to 
the  artistic  presentation  of  such  music. 
Thus,  the  effects  of  large  tone  or  fine  defi- 
nition or  articulation  may  both  be  achieved 
by  suitable  control.  The  following  is  a 
brief  discussion  of  some  of  the  important 
factors  to  be  considered  in  controlling  re- 
verberation for  musical  purposes. 

Music  is  a  unique  art  in  that  a  third 
person  (or  group  of  persons)  is  necessary 
to  convey  the  composer's  thought  to  his 
audience.  In  particular  cases  it  may  hap- 
pen that  the  third  person  and  the  composer 
are  one,  as,  for  example,  when  Kreisler 
plays  his  own  compositions.  But  even  in 
these  cases  Kreisler  the  violinist  is  not  the 
same  as  Kreisler  the  composer.  In  other 
words,  composition  and  expression  are 
neither  the  same  nor  are  they  simultaneous. 
To  speak  of  this  situation  in  more  familiar 
engineering  terms,  we  may  think  of  the 
history  of  a  musical  composition  as  divided 
into  four  stages.  The  first,  which  we  shall 
call  A,  is  the  conception  of  the  composition 
in  the  mind  of  the  composer.  The  second, 
B,  is  the  transcribing  of  this  concept  into  a 
form  known  as  the  score.  The  third,  C,  is 
the  transference  of  the  concept  from  the 
score  to  the  mind  of  the  player,  or  inter- 
preter; and  the  fourth,  D,  the  transmission 
of  the  concept,  by  means  of  sound,  to  the 
audience.  It  must  be  obvious  that  in  such 
a  complex  transition  it  is  rare  that  a  listener 
will  sense  the  same  musical  thought  {i.e., 
the  same  physical  sound  as  conceived  origi- 
nally) that  the  composer  had  in  mind,  and 
we  may  therefore  speak  (rather  loosely,  of 
course)  of  the  efficiencies  of  the  various 


stages  of  the  transition.  For  example,  there 
are  some  effects  that  can  not  be  indicated 
by  the  usual  musical  notation ;  hence  the 
efficiency  of  transition  B  is  less  than  unity. 
Similarly,  the  score  may  be  ambiguous  in 
certain  parts,  or  in  some  respects;  therefore, 
the  efficiency  of  transition  C  is  also  less 
than  unity.  Very  little  has  been  done  to 
increase  these  various  efficiencies.  Rever- 
beration control,  however,  offers  the  possi- 
bility of  increasing  the  efficiencies  of  both 
transitions  B  and  D. 

The  combinations  of  sound  that  reach 
the  audience  are  determined  not  only  by 
the  nature  of  the  source  of  the  sound  (or- 
chestra, organ,  violin,  etc.)  but  also  by  the 
character  of  the  enclosure  within  which  the 
sound  occurs  and  the  audience  is  located. 
This  fact  has  been  known  from  the  most 
ancient  times,  but  no  direct  use  Avas  made 
of  the  knowledge.  For  instance,  when 
Bach  wrote  the  Mass  in  B-minor  he  was 
acquainted  quite  intimately  with  the  acous- 
tical properties  of  the  Leipzig  Thomas- 
kirsche  and  could  foresee  the  approximate 
effect  of  the  music.  It  was  obviously  im- 
possible for  him  to  foretell  the  effect  in 
some  other  church  or  auditorium.  Recent 
progress  in  acoustics,  particularly  as  regards 
reverberation,  has  made  it  possible  to  con- 
trol the  acoustical  properties  of  an  audi- 
torium so  that  a  musical  composition  may 
be  rendered  in  such  a  manner  as  to  accord 
very  closely  with  the  wishes  of  the  inter- 
preter. Furthermore,  the  control  of  the 
auditorium  might  be  placed  in  the  hands 
of  the  composer,  so  that  not  only  is  efficien- 
cy D  increased,  but  also  that  of  B;  or, 
more  specifically,  the  composer  might  indi- 
cate on  the  score  just  what  the  acoustical 
conditions  should  be  for  any  particular 
passage. 

The  technical  problem  of  controlling  re- 
verberation is  this:  given  an  auditorium 
having  a  certain  volume  and  exposed  wall 


■a  1 

-re 

P. 

Fig.  I. — Chart  showing  duration  of  musical  beats 
for  metronome  settings. 


surface,  to  vary  the  total  sound  absorption 
of  the  room  so  as  to  vary  its  period  of 
reverberation.  Several  times  the  idea  has 
been  suggested,  and  in  fact,  a  definite  sys- 
tem has  actually  been  proposed,  whereby 
various  surfaces  of  different  coefficients  of 
absorption  could  be  exposed.  None  of  these 
systems,  however,  could  have  been  readily 
adaptable  to  the  kind  of  control  required  for 
musical  purposes. 

The  realization  of  such  a  scheme,  of 
course,  would  involve  not  only  the  design- 
ing of  appropriate  equipment  by  the  engi- 
neer, but  as  well  the  training  of  the  mu- 
sician so  that  he  might  understand  the  full 
possibilities  of  the  system.  The  latter  prob- 
lem is,  of  course,  not  of  interest  to  us  here. 
This  discussion  will  be  limited  to  the  mu- 
sical requirements  from  an  engineering 
standpoint.  It  must  be  noted  that  in  many 
cases  it  might  not  be  practicable  to  vary 
the  time  of  reverberation  during  the  per- 
formance of  a  piece  of  music;  but  it  might 
even  then  be  practicable  to  vary  it  between 
successsive  pieces. 

In  general,  musical  compositions  may  be 
very  roughly  divisible  into  two  classes — solo 
and  ensemble,  each  of  which  is  further 
divisible  into  slow  and  fast  music.  The 
crudity  of  this  classification  is  obvious,  but 
it  is  at  least  indicative  of  the  range  of  types 
of  music.  It  IS  rare  to  find  rapid,  brilliant 
passages  for  one  instrument  in  orchestral 
works  (with  the  possible  exception  of  solos 
for  the  first  violin).  Music  is,  moreover, 
characterized  partly  by  rhythm,  of  which 
the  elementary  component  is  the  beat. 
[The  word  "beat"  must  be  distinguished 
from  the  common  acoustical  beat.  As  here 
used  it  has  the  more  common  musical 
meaning,  indicating  the  instant  of  begin- 
ning a  certain  time  interval  in  music. 
The  rapidity  or  slowness  of  a  passage  de- 
pends upon  the  lapse  of  time  between  beats.] 
Figure  1  shows  a  curve  indicating  the  dura- 
tion in  seconds,  betAveen  beats  produced  by 
a  standard  metronome.  For  convenience 
the  corresponding  musical  terms  are  also 
given.  Now,  since  the  deleterious  effect 
of  reverberation  is  to  cause  overlapping  of 
successive  sounds,  the  problem  becomes  that 
of  reducing  the  time  of  reverberation  suf- 
ficiently to  avoid  undesirable  overlapping. 
But  it  must  be  remembered  that  not  in 
all  cases  is  overlapping  to  be  completely 
avoided.  If  successive  sounds  pertain  to 
the  same  harmony,  some  overlapping  is  in 
fact  desirable.  This,  however,  is  a  problem 
for  the  composer  rather  than  the  engineer. 

It  will  be  evident  from  Figure  1  that. 


February  11,  1933 


Motion  Picture  Herald 


17 


besides  ease  of  control  (a  special  member 
of  the  ensemble  may  be  assigned  to  the 
control  box  with  its  own  score),  rapidity 
of  control  is  an  important  factor  in  the  de- 
sign of  reverberation  control  equipment. 
Another  determining  factor  is  range  of 
control ;  and  finally,  the  control  must  be 
silent  in  operation.  These  factors  are  de- 
termined by  musical  requirements.  There 
are  also  the  usual  factors  of  economy  of 
installation,  operation,  and  maintenance, 
which  determine  to  what  extent  the  other 
requirements  can  be  fulfilled. 

(A)  Ease  of  Control. — Several  rever- 
beration control  systems  have  been  proposed 
or  tried,  all  of  which  have  been  manually 
operated  devices.  A  notable  example  is  the 
installation  of  the  National  Broadcasting 
Company  in  its  Chicago  studios.  It  is  quite 
evident,  however,  that  for  our  purpose  we 
must  have  recourse  to  remote  control,  and 
by  using  flexible  cables  the  control  box 
might  be  one  of  the  instruments  of  the 
ensemble.  There  would  thus  be  a  musician 
"playing  the  auditorium,"  under  the  super- 
vision of  the  conductor.  For  organs  this 
would  mean  additional  buttons  for  its  al- 
ready complex  control  panel. 

{B)  Rapidity  of  Control. — To  under- 
stand the  problem  fully,  it  will  be  necessary 
to  consider  briefly  the  musical  forms  giving 
rise  to  it.  The  required  speed  is  a  function, 
not  of  the  rapidity  of  the  music  itself,  but 
of  the  quickness  with  which  the  tempo 
changes. 

As  has  already  been  indicated,  music  is 


characterized  among  other  things  by  rhythm 
and  a  composition  must  for  this  reason  be 
divided  into  beats,  which  are  grouped  into 
larger  units  called  bars.  It  is  the  latter 
grouping  that  gives  to  a  passage  a  large 


Bar  No 
Beat 


Tempo 


I  kH 

12        J,  12 

■•«c.  SfC 


-  Largo  - 


5- 


y  I       H  I  k?j  I     I  1^ 

ffenerberation^  ^  'I  \,' 

Time  ltT4Sec  ^r^sec  ft  T  I^Sec 

Fig.  2. — Upper  chart:  Showing  the  relation  be- 
tween the  intervals  between  beats  and  the  dura- 
tion of  the  bar  for  different  tempos.  Lower  chart: 
Indicating  the  manner  of  changing  the  time  of 
reverberation  when  the  tempo  is  changed. 

part  of  its  rhythmic  character.  A  waltz, 
for  example,  is  distinguished  by  having 
three .  beats  to  a  bar,  etc.  But  also,  and 
more  important  from  our  standpoint,  the 
bar  is  the  unit  to  be  considered  in  the 
transition  from  a  slow  to  a  rapid  tempo 
or  vice  versa;  that  is  to  say,  the  tempo 
changes  from  bar  to  bar  rather  from  beat 
to  beat,  the  first  beat  of  a  bar  coming  at 
the  beginning  of  the  bar.  In  other  words, 
the  tempo,  or  the  rapidity  of  succession  of 
beats,  does  not  usually  change  within  the 
bar,  but  between  bars.  For  example,  in 
Figure  2  (upper  chart)  which  is  a  sche- 
matic indication  of  a  sequence  of  bars,  each 
having  three  beats  a,  b,  and  c,  we  have  the 


first  two  bars  marked  largo.  From  Figure 
1  we  see  that  the  time  between  successive 
beats  for  this  tempo  is  four  seconds,  and 
hence  the  length  of  each  bar  is  twelve  sec- 
onds. The  third  and  fourth  bars  being 
marked  allegro,  the  time  between  beats  is 
only  7/10  second,  each  bar  representing, 
therefore,  2.1  seconds,  or  less  than  one- 
fourth  the  duration  of  each  of  the  first  two 
bars.  Similarly  the  fifth  and  sixth  bars  are 
marked  andante,  with  1.2  seconds  between 
beats  and  3.6  seconds  to  each  bar.  Let  us 
examine  the  conditions  such  a  sequence 
would   impose   on   reverberation  control. 

The  first  two  bars  {largo)  being  very 
slow,  the  music  therein  contained  depends 
for  its  effect  on  largeness  of  tone  rather 
than  on  rhythm.  {Largeness  of  tone  is  con- 
cerned mainly  with  amplitude  of  sound  as 
opposed  to  rhythm.  A  full  definition  would 
involve  considerations  of  musical  tradition 
and  custom,  as  well  as  an  analysis  of  psy- 
chological reaction  to  sound.  Largeness  of 
tone  involves  not  only  the  amplitude  of  the 
sound,  but  the  wave-form  as  well.  Thus, 
we  hardly  speak  of  the  largness  of  tone  of 
the  oboe,  or  tympani,  or  cymbals ;  but  we 
do  speak  of  the  largeness  of  tone  of  a  cello 
or  bass  viol,  or  of  the  viola,  or  violin,  or 
of  some  of  the  wind  instruments.  The  ver- 
nacular of  music  contains  many  terms  that 
are  perfectly  clear  to  musicians,  but  yet 
defy  simple  and  concise  definition  for  the 
layman.]  The  time  of  reverberation  should 
therefore  be  comparatively  long.  In  such 
cases,  the  harmony  also  warrants  long  re- 


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18 


Better  Theatres  Section 


February  11,  1933 


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Have  you  a  problem  concerning 
the  building  or  remodeling 
of  a  theatre? 

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Theatre  department  in  Better  Theatres, 
in  which  advice  will  be  gladly  given 
you  by  a  practicing  architect. 
T/iis    department    is    published  'whenever 
suitable    inquiries    are  received. 


verberation  time.  Certainly  3  or  4  seconds 
(usually  a  large  value  for  an  auditorium 
containing  an  audience)  would  not  be  too 
long  for  these  bars.  But  as  soon  as  we  get 
to  bar  No.  3  {allegro)  the  bar  duration 
becomes  only  2.1  seconds,  and  the  period  of 
reverberation  must  be  reduced  to  prevent 
the  successive  beats  from  overlapping.  Ac- 
tually, whether  the  indicated  time  of  3  or 

4  seconds  is  too  long  or  not,  is  determined 
by  the  music  itself.  For  the  case  referred 
to,  this  time  would  cause  two  successive 
beats  to  overlap.  This  is  permissible  and 
even  desirable  in  those  cases  where  the  suc- 
cessive beats  form  part  of  the  same  "har- 
mony." In  other  cases,  the  time  would 
naturally  have  to  be  shorter.  The  time 
mentioned,  however,  is  intended  only  to 
indicate  the  possible  range,  and  is  not  neces- 
sarily correct  for  all  music  marked  largo. 
The  actual  value  must  be  determined  by 
the  composer  who  has  been  taught  rever- 
beration control  and  its  principles.  In  ad- 
dition, it  must  be  remembered  that  as  the 
duration  of  a  bar  decreases,  the  music  usu- 
ally depends  more  and  more  on  rhythm  and 
definition.  This  requires  a  still  shorter  re- 
verberation time,  and  for  bars  No.  3  and 
No.  4  its  value  will  have  to  be  of  the  order 
of  0.5  second  for  best  effects.    In  bars  No. 

5  and.  No.  6  we  are  again  permitted  to 
increase  the  reverberation  time,  but  in  this 
case  to  about  1.25  seconds  (the  optimum  in 
all  cases  will  obviously  depend  upon  the 
nature  of  the  music  itself).  There  is  one 
difference  between  these  two  changes.  In 
changing  from  bar  No.  2  to  bar  No.  3  we 
had  to  make  the  change  before  the  begin- 
ning! of  the  third  bar  to  avoid  bad  effects 
in  the  more  rapid  passage.  This  means  that 
the  end  of  bar  No.  2  must  be  borrowed  for 
this  change,  and  if  the  change  can  be  made 
in  2  seconds  it  will  not  be  noticeable  (the 
duration  of  the  last  beat  of  bar  No.  2  being 
4  seconds).  In  changing  from  bar  No.  4 
to  bar  No.  5  we  should,  analogously,  bor- 
row time  from  bar  No.  5  which  is  slower; 
but  it  is  a  fact  that  most  music  is  so  ar- 
ranged that  the  transition  from  a  rapid  to 
a  slower  tempo  is  never  sudden,  passing 
through  a  rallentando  or  gradual  slowing 
up.  Hence,  the  conditions  imposed  by  this 
change  are  never  severe,  time  being  avail- 
able from  both  bars.  Since  the  power  re- 
quirements of  the  control  system  are  de- 
termined by  the  rapidity  of  the  control,  we 
may  say  that  it  is  the  change  from  slower 
to  more  rapid  tempo  that  is  the  controlling 
factor.  From  a  consideration  of  the  musical 
literature  we  may  state  that  the  time  of 
change  from  maximum  to  minimum  rever- 
beration should  approach,  as  a  working 
value,  one  second.  It  is  evident  that  eco- 
nomic considerations  will  determine  how 
closely  this  value  may  be  approached ;  a 
slower  control  will  not  be  a  serious  handi- 
cap except  in  certain  special  musical  forms. 
Figure  2  (lower  chart)  shows  the  same 
sequence  of  bars  of  Figure  2,  with  the  re- 
verberation time  indicated,  and  a  possible 
way  of  indicating  the  interval  over  which 
the  change  may  be  effected. 

(C)  Range  of  Control  and  Silence  of 
Operation. — This  is  a  subject  that  always 
arouses  comments  due  to  the  contradictory 


requirements  of  large  tone  and  good  articu- 
lation.  The  writer's  experience  with  out- 
door concerts,  however,  has  shown  beyond 
a  doubt  that  maximum  absorption  is  most 
desirable  for  passages  requiring  good  ar- 
ticulation. In  general  such  passages  do  not 
require  large  tone  but  only  crispness  and 
brilliance.    The  ill  effects  of  open-air  thea- 
tres are  evident  only  in  slow  movements 
where  the  chief  emotional  medium  is  tone. 
For  a  given  size  of  auditorium  the  maxi- 
mum value  of  reverberation  time  will  be 
limited  by  the  audience,  the  orchestra  per- 
sonnel, and  the  wall  surfaces;  similarly,  the 
minimum  value  will  be  limited  by  the  max- 
imum obtainable  absorption  in  the  given 
volume,  though  this  lower  limit  is  less 
definite  than  the  upper  limit.    These  limits 
prevent  the  same  absolute  range  of  control 
from  being  applicable  in  all  cases.  How- 
ever, the  control  equipment  should  be  cali- 
brated in  time  units  for  uniformity  and  to 
minimize  troubles  in  scoring.    Most  con- 
cert halls  designed  for  the  same  size  of 
orchestra  should   have  similar  character- 
istics; hence,  the  above-mentioned  limita- 
tions imply  simply  that  the  scoring  for  the 
control  should  depend  on  the  size  of  or- 
chestra, just  as  at  present  there  are  differ- 
ent arrangements  of  the  same  composition 
for  different  sizes  of  ensembles.    For  con- 
venience the  approximate  relation  between 
the  size  of  orchestra  and  the  volume  of  the 
auditorium  is  shown  in  Figure  3. 


•'        -i        J        •»  .i         r  .s  u, 


Fig.  3. — Approximate  relation  between  size  of 
orchestra  and  volume  of  auditorium  (from  in- 
Formation  given  in  Circular  300,  U.  S.  Bureau  of 
Standards.  1926). 

One  thing  is  to  be  pointed  out  relative 
to  this  use  of  reverberation  control.  It  is 
the  use  of  absorbents  having  approximately 
flat  frequency  characteristics.  In  other 
words,  if  a  control  key  represent  a  rever- 
beration time  of  Ti,  say,  for  the  notes  of  a 
piccolo,  it  must  represent  the  same  time  for 
the  notes  of  a  bass  tuba  or  a  bass  viol. 
[Note  that  this  does  not  refer  in  the  least 
to  the  desirable  characteristic  of  an  audi- 
torium having  no  reverberation  control. 
Several  investigators  have  already  studied 
this  problem.  What  is  referred  to  here  is 
the  fact  that  a  given  key  or  switch  on  the 
reverberation  control  box  must,  if  it  is 
marked  T\,  produce  that  reverberation 
time  under  any  circumstance.  If  then,  it 
is  desirable  to  have  a  reverberation  time, 
Ti,  for  the  bass  viol,  and  a  time,  T2,  for 
the  piccolo  (other  conditions  being  equal) 
then,  that  means  that  should  be  called 
for  when  the  piccolo  is  playing  and  T\ 
when  the  bass  viol  is  playing.  The  case 
of  ensemble  is  more  complex,  and  as  to 
what  is  the  optimum  time  for  a  given  pas- 


February  11,  1933 


Motion  Picture  Herald 


19 


SUPPLIED  SEATING 

The  Irwin  Seating  Company  of 
Grand  Rapids,  Mich.,  manufactured 
the  theatre  chairs  installed  in  the 
Melrose  theatre  in  Dallas,  described 
in  the  November  \9th  issue  of  Bet- 
ter Theatres.  According  to  infor- 
mation supplied  by  the  architect,  W . 
Scott  Dunne,  credit  for  the  seating 
was  erroneously  given  to  another 
man  ufacturer. 


sage  involving  certain  given  instruments  is 
a  problem  to  be  analyzed  separately.] 
If  this  is  not  the  case,  it  is  possible  to  score 
correctly  provided  the  actual  frequency 
characteristic  is  known,  but  this  introduces 
undesirable  complications,  inasmuch  as  two 
halls  possessing  different  frequency  charac- 
teristics would  require  separate  scoring. 

The  silent  operation  of  the  equipment  is, 
of  course,  necessary  to  avoid  disturbing  or 
distracting  factors  during  the  rendition,  and 
is  an  end  to  be  attained  through  the  proper 
mechanical  design  of  the  system  and  the 
proper  sound-proofing  of  the  prime  movers. 

Use  of  Reverberation  Control  for  Solo 


Work. — It  has  already  been  pointed  out 
that,  except  for  organs,  the  instantaneous 
control  of  reverberation  by  instrumental 
soloists  is  impracticable.  The  best  that  can 
be  done  in  such  cases  is  to  provide  the  best 
average  reverberation  time  for  the  given 
composition ;  this  is  a  problem  for  the  mu- 
sician, not  the  engineer.  It  is  interesting 
to  the  latter  to  know,  however,  that  having 
met  the  requirements  already  outlined,  he 
will  have  covered  the  requirements  for  solo 
work  which  therefore,  does  not  require  his 
special  attention. 

Conclusions. — To  sum  up  the  basic  re- 
quirements for  a  reverberation  control  sys- 
tem for  the  continuous  control  of  auditori- 
um acoustics  from  a  musical  standpoint,  we 
have : 

(fl)    Ease  of  operation, 

{b)  The  time  required  to  pass  from 
maximum  to  minimum  reverberation  should 
approach  one  second ;  a  value  less  than  this 
would  impose  too  severe  economic  require- 
ments. 

{c)  The  range  of  control  should  be  a 
maximum,  and  be  covered  by  steps,  the 
number  of  which  should  be  experimentally 
determined. 

(</)  The  operation  of  the  equipment 
must  produce  no  disturbing  or  distracting 
noises. 


TYPICAL  INSTALLATIONS  IN  RADIO  CITY 


FEATURES  of  the  projection 
equipment  in  the  theatres  of 
Radio  City  are  shown  in 
these  photographs  of  the 
actual  completed  installa- 
tions. The  upper  left  repro- 
duction shows  a  projector  in 
one  of  the  typical  installa- 
tions among  the  several  in 
the  projection  room  proper, 
on  the  Music  Hall  stage 
(rear  projection  facilities 
and  in  preview  rooms.  The 
upper  right  photograph  pic- 
tures one  of  the  Brenkert 
effect  machines,  while  the  lower  view  is  of  two 
of  the  inset  film  cabinets. 

The  projector  mechanisms  are  Simplex,  and 
with  the  Hall  &  Connolly  arcs,  are  mounted,  as 
shown,  on  Chicago  Cinema  bases.  The  bases 
are  of  special  design  for  this  installation,  incor- 
porating concealed  wiring,  starting  switches  and 
a  special  arm  to  accommodate  the  new  type  RCA 


Photophone  sound  heads. 
These  innovations  were  de- 
signed by  Roy  Cox,  head  of 
the  projection  department  of 
Radio  Keith  Orpheum.  The 
changeovers  are  movmted  on 
the  lip  of  the  base. 

Among  contributors  to  the 
projection  facilities  of  the 
Radio  City  theatres  were 
Clayton  Products,  chain  take- 
ups;  Ward-Leonard  rheo- 
states;  Charles  Beseler, 
booster  switches;  Dowser, 
changeovers  and  foot  switch- 
es; Brenkert,  effect  machines  and  hylow  projec- 
tion lamps,  and  Neumade  Products,  film  cabinets. 

There  are  14  film  cabinets  installed,  as  shown 
in  the  photograph,  in  the  two  Radio  City  thea- 
tres. Each  is  separately  ventilated  by  outdoor 
air,  and  each  holds  six  2,000-foot  reels.  Pro- 
jection equipment  was  supplied  through  Con- 
tinental Theatre  Accessories,  Inc. 


Syncrofilm 


MODEL  "C"  WIDE  RANGE 
NEW 

Designed  to  Faithfully  Reproduce 
NEW  WIDE  RANGE  RECORDINGS 

SYNCROFILM  AGAIN  LEADS  with 
a  New  Model  C  Wide  Range  Sound 
Head.  Designed  and  built  for  The- 
atres where  quality  reproduction  and 
dependability  is  essential.  This  new 
sound  head  carries  the  usual  money- 
back  guarantee  which  has  always 
been  offered  with  all  Syncrofilm 
Products. 

You  want  films  to  produce  money? 
Then  give  them  a  chance.  Run 
them  through  Syncrofilm.  Whatever 
Is  on  the  sound  tract  Is  reproduced 
with  absolute  fidelity.  Modern  sound 
recording  is  very,  very  close  to  per- 
fection. Syncrofilm  has  kept  pace. 
Give  the  films  you  show  a  chance 
to  do  their  best.  Use  SYNCRO- 
FILM. 

Furnished    Complete    wi+h    All    AHachments  for 

Powers,  Simplex,  and  Superior  Projectors 

$250.  Per  Pair 
WEBER  MACHINE  CORP. 

59  RUTTER  STREET 
ROCHESTER.  NEW  YORK 

Export  Office:   15  Laight  Street,  New  York  City 
Cable  Address:  Romos,  New  York 

Distributors  Throughout  United  States  and  Canada 
METROPOLITAN  DISTRIBUTOR 

Motion  Picture  Sales  and  Service  Connpany 

Paramount  Theatre  BIdg.  New  York  City 


IF  your  sound  system  is  NOT  equipped  with 

PROJEX  SOUND  LENSES 

find  out  WHY 

You  are  entitled  to  receive  the  quality  made 
possible  by  this  new  formula 

SLIT  IMAGE  PERFECTLY  CORRECTED 

— no  distortion 

DUST  AND  FOOLPROOF  CASING 

— permanence  insured 

NARROW  SLIT 

— reproduces   high  frequencies 
Projection  Optics  Co.,  Inc.,  Rochester,  N.  Y. 


20 


Better  Theatres  Section 


February  11,  1933 


F.  H.  RICHARDSON'S  COMMENT 

AND  ANSWERS  TO  INQUIRIES 

PRACTICAL  APPROVAL 
OF  SOLID  SCREENS 


NOT  LONG  ago  I  announced 
my  opinion  that  the  perforated  screen  is  un- 
necessary; that  exactly  as  good  results  may 
be  had  by  properly  positioned  horns  lo- 
cated at  the  top  or  the  bottom  of  a  solid 
screen,  or  possibly  at  both  top  and  bottom 
in  theatres  having  a  rather  high  balcony. 
The  first  direct  confirmation  of  the  cor- 
rectness of  that  opinion  comes  from  Mr. 
Kenneth  Dowling  of  the  Vashon  theatre 
in  Vashon,  Washington.  Mr.  Dowling 
says : 

"I  wish  to  commend  your  stand  regard- 
ing solid  versus  perforated  screens.  When 
sound  was  first  installed  here  (Vashon  the- 
atre) we  were  faced  with  the  necessity  of 
purchasing  an  expensive  perforated  screen 
and  higher  powered  light  sources  (lamps). 
We  decided  before  going  to  all  this  expense 
to  try  an  experiment.  We  raised  the  screen 
sufficiently  to  place  two  sound  projectors 
under  it,  with  black  cheese  cloth  suspended 
from  the  bottom  of  the  screen  and  in  front 
of  the  sound  projectors. 

"We  found  it  necessary  to  tilt  one  sound 
projector  slightly  to  take  care  of  the  bal- 
cony. [Exactly  the  plan  I  have  suggested. 
— F.  H.  R.].  The  results  were  so  excel- 
lent that  it  has  been  left  that  way  for  two 
years,  with  sound  projectors  under  the 
screen  only.  We  thus  have  been  able  to 
retain  our  old  lamps  and  solid  screen.  The 
illusion  is  perfect.  I  am  able  myself,  with 
full  knowledge  of  the  location  of  the  sound 
projectors,  to  enjoy  the  show  here  just  as 
well  as  where  perforated  screens  are  used. 

"True,  the  auditorium  is  a  small  one 
(about  30  feet  wide  by  80  feet  deep,  seat- 
ing 270  on  the  main  floor),  but  I  see  no 
reason  why  the  same  plan  might  not  be 
used  in  large  theatres." 

Nor  am  I,  Friend  Dowling.  The  per- 
forated screen  is,  in  my  opinion,  a  totally 
unnecessary,  highly  expensive  luxury,  sound 
experts  to  the  contrary  notwithstanding. 

EFFECTIVE  LIFE 
OF  A  SCREEN 

THOMAS  L.  DAVIS  of  Lit- 
tle Rock,  Ark.,  writes,  "Will  you  be  good 
enough,  to  advise  me  as  to  how  one  may 
determine  whether  or  not   an  expensive 


screen  has  passed  its  limits  of  useful  life. 
Surely  there  must  be  some  way  of  deter- 
mining the  m.atter,  but  although  I  have 
asked  many,  no  one  seems  able  to  answer 
with  much  confidence,  or  to  really  talk 
very  intelligently  on  the  subject." 

There  is  really  no  way  of  testing  exact- 
ly, except  through  actual  photometric  meas- 
urements, and  that  is  not  a  practicable 
thing  for  exhibitors.  It  requires  an  ex- 
pensive instrument,  plus  experience  in  us- 
ing it. 

Paint  and  calcimine  screen  surfaces  are 
known  to  fall  off  about  \5%  per  year  in 
powers  of  reflection.  Presumably  other 
surfaces  will  either  equal  or  pretty  nearly 
equal  that  performance,  except  in  the  case 
of  glass  bead  screens.  These  latter  may  be 
washed  quite  effectively,  though  not  so 
that  their  original  reflection  powers  will 
be  restored.  That  portion  of  the  surface 
which  is  glass  can  be  fully  restored.  The 
rest  cannot  be.  It  must  be  remembered, 
however,  that  deterioration  will  vary 
rather  widely  in  difFerent  localities.  In 
Pittsburgh,  for  example,  where  there  is 
much  smoke  and  carbon  dust,  it  M'ould  be 
very,  very  much  more  rapid  than  in  Mont- 
rose, Colo.,  where  the  air  is  very  pure. 

But  in  any  case  I  would  not  regard  a 
screen  surface  as  fit  for  use  for  more  than 
six  months.  In  places  where  the  air  is 
laden  with  dust  and  smoke  the  period 
would  be  shorter — probably  as  low  as  90 
days.  Of  course  a  screen  may  be  used 
much  longer,  but  only  at  the  expense  of 
loss  of  light  through  failure  of  the  surface 
to  reflect  the  percentage  it  should  and  did 
reflect  when  new. 

As  to  cleaning,  if  you  think  what  I  say 
is  not  correct,  then  when  you  have  cleaned 
your  screen,  suspend  at  its  center  a  sample 
of  the  original  surface,  say,  one  foot  square, 
which  every  wise  exhibitor  will  insist  upon 
having  delivered  to  him  when  a  new  screen 
is  installed.  (He  will  lay  this  sample  away 
in  a  dry,  dark  place,  such  as  a  shelf  in  a 
dark  closet,  first  having  wrapped  it  care- 
fully in  two  or  three  thicknesses  of  black 
cloth.  He  is  then  always  in  position  to 
test  his  screen  surface  intelligently  and 
without  cost  except  for  a  bit  of  trouble.) 
He  has  only  to  suspend  the  sample  at 


about  the  screen  center  and  turn  on  the 
white  light  from  the  projection  lens.  At 
the  end  of  90  days  he  is  likely  to  discover 
quite  a  difference,  especially  if  the  air  in 
his  locality  is  not  so  good,  or  if  smoking 
is  permitted  in  his  theatre.  At  the  end  of 
six  months  he  may  be  astonished. 

That  is  the  only  effective  test  I  know 
of  which  the  projectionist  or  theatre  man- 
ager is  in  a  position  to  make.  If  the 
sample  is  properly  wrapped  and  stored, 
then  unless  the  surface  is  subject  to  chem- 
ical changes  and  therefore  is  a  very  poor 
sample  in  any  event,  it  should  retain  its 
full  powers  of  reflection  for  a  long  while. 
When  it  is  suspended  upon  the  screen  sur- 
face the  projectionist  and  manager  will  be 
able  to  judge  exactly  as  to  the  condition 
of  the  screen  by  the  appearance  of  the 
sample  and  the  surrounding  surface — their 
relative  brightness. 

I  have  repeatedly  warned  exhibitors  to 
insist  upon  the  delivery  of  such  a  sample 
when  buying  a  new  screen.  It  should  be 
supplied  without  cost,  since  screen  fac- 
tories always  have  scraps  of  material  hav- 
ing no  value. 

POSSIBILITIES  IN 
SCREEN  PAINTING 

FROM  Jessie  Philips,  man- 
ager of  the  Sun  theatre.  Grand  Lodge, 
Mich.,  comes  this  letter: 

"Dear  Mr.  Richardson:  We  have  a 
Walker  screen  that  has  been  in  use  about 
18  months.  It  is  beginning  to  look  some- 
what streaked,  though  the  picture  still  is 
fairly  bright  and  is  sharp. 

"Last  week  something  came  into  con- 
tact with  it,  leaving  a  dark  spot  which  is 
quite  noticeable,  even  when  the  picture  is 
on.  We  cannot  afford  a  new  screen  at  this 
time  and  wonder  if  you  can  tell  us  what 
to  do  about  it.  Would  it  be  possible  to 
wash  the  screen  all  over  and  obtain  satis- 
factory results?  If  not,  would  you  sug- 
gest painting  its  surface?  If  you  think  so 
we  would  appreciate  it  if  you  would  send 
us  directions  for  painting  a  screen.  You 
published   something   of   the   kind  some 


February  11,  1933 


Motion  Picture  Herald 


21 


while  back,  but  we  cannot  seem  to  locate 
the  particular  issue.  Your  kindness  will 
be  appreciated." 

As  to  washing  the  screen  surface,  if  you 
try  that  it  would  be  best  to  obtain  in- 
structions for  doing  it  from  the  maker  of 
the  screen.  Possibly  it  could  be  done  with 
a  fair  degree  of  efficiency,  possibly  it  could 
not.  Anyhow  you  could  not  hope  to  bring 
it  back  to  its  original  reflective  power,  for 
any  one  of  several  reasons. 

Were  the  screen  my  own  I  believe  I 
would  try  paint.  Better  have  your  local 
painter  do  the  job  though.  Have  him  mix 
the  paint  as  follows :  one  half  white  lead 
and  one  half  zinc  white,  both  ground  in 
oil,  of  course.  Aside  from  the  oil  con- 
tained in  the  pigment,  the  thinning  should 
be  done  with  a  mixture  of  approximately 
one-fourth  boiled  oil  and  three-fourths 
turpentine.  Mix  it  quite  thin,  adding  suf- 
ficient ultramarine  obtainable  at  any  paint 
shop  (Prussian  blue  will  do  if  ultramarine 
is  unavailable)  to  give  the  paint  a  decided 
blue  tint  while  in  the  pot.  Don't  over-do 
it.  Your  painter  should  know  how  much. 
The  point  is,  use  enough  blue  to  whiten 
the  paint  thoroughly. 

Don't  use  the  paint  too  thick  or  you 
will  plug  up,  or  at  least  largely  reduce  the 
area  of,  the  perforations.  Use  it  quite 
thin,  and  if  necessary  apply  two  coats. 

Secure  a  good  vacuum  cleaner,  and  re- 
versing its  action  by  removing  the  dust 
bag  and  attaching  a  hose  to  the  hole  it 
covered,  blow  the  surplus  paint  out  of  the 
perforations  as  you  paint.  If  you  can  get 
the  cleaner  behind  the  screen  you  can  suck 
the  paint  out.  If  you  use  the  paint  quite 
thin  and  the  painter  is  careful,  the  blowing 
or  sucking  will  perhaps  not  be  necessary. 

JUST  ANSWERS? 

OR  THE  KNOWLEDGE? 

J.  L.  HOLBROOKE  of  New 
York  City,  writes,  "I  have  been  a  regular 
student  of  the  Bluebook  School  for  some 
months ;  also,  I  read,  with  much  in- 
terest and  benefit  your  department  in  Bet- 
ter Theatres.  I  have  the  Bluebooks,  so 
you  see  I  am  in  every  sense  your  student. 
I  am  at  present  an  usher.  I  took  the  job 
five  months  ago  as  the  best  available  posi- 
tion in  a  theatre,  with  the  view  of  study- 
ing and  observing  as  I  might  be  able,  to 
fit  myself  to  become  a  projectionist. 

"I  have  studied  hard.  Through  the 
kindness  of  the  projectionists,  have  been 
able  to  learn  enough  so  that  I  have  hopes 
of  being  able  to  pass  the  New  York  City 
projectionist  examination. 

"And  now,  while  it  is  true  you  are 
author  of  projection  books  yourself,  still 
I  have  every  faith  to  believe  that  you  will 
give  me  a  straight,  honest  answer  to  the 
following  question.  I  have  just  read  an 
advertisement  of  a  book  claiming  to  supply 
answers  to  projectionists'  examination 
questions.  Do  you  or  would  you  recom- 
mend such  a  book  ?  Do  you  think  it  would 
aid  me  in  passing  an  examination?  It 
claims  to  supply  answers  to  one  thousand 
examination  questions.  Living  on  the  wage 
of  an  usher  I  have  no  money  to  waste,  nor 


Increase  your  light  efficiency"  with  these  .  .  . 
GRAF      SHORT   RACK  FOCUS" 


LENSES 


BUY  "AMERICAN"  LENSES 
Graf    Super    Lutno    Projection    Lenses  are 
grouped  according  to  focal  lengths.    The  above 
illustration  represents  the  long,  short  and  in- 
termediate throw   Graf  Super  Lutno  Lenses. 


Graf  was  the  first  to  develop  the  "short 
back  focus"  principle  of  lens  construction, 
characteristic  of  every  Graf  Half  Size  Pro- 
jection Lens. 

• 

As  the  name  implies,  the  Graf  Super  Lumo 
Lens  yields  a  far  greater  index  of  light 
efficiency — assures  more  brilliant  illumination 
for  your  screen. 

O 

Originated  in  the  famous  Graf  Laboratory, 
and  patent  protected,  this  special  feature 
of  projection  lens  construction  permits  the 
gathering  of  all  the  light — prevents  "spill- 
ing over." 

• 

Constructed  of  the  finest  optical  glass  and 
"projector"  tested  in  the  famous  Graf 
Laboratory,  Graf  Super  Lumo  projection 
lenses  will  improve  the  brilliancy  of  your 
film  story — will  secure  for  you  a  highly 
appreciative  theatre  patronage. 

• 

Write  today  for  the  1933  Graf  Lens  catalog, 
illustrating  and  describing  the  numerous 
advantages  of  these  exclusively  patented  Graf 
products. 


GENERAL  SCIENTIFIC  CORPORATION 

GRAF  LENS  DIVISION 
4829  South  Kedzie  Avenue,  Chicago,  Illinois 


NATIONAL  PROJECTOR  CARBONS 

Lead  in  Total  Illumination  and  Efficiency 


TOTAL  LUMENS 


LUMENS  PER  AMPERE 


^^^^ 

o 

o 

■  «> 

CO 

■  CO 

in 

A 

d  c-2 


GREATEST  VOLUME  OF  ILLUMINATION— MOST  LIGHT  PER  AMPERE 

The  results  of  competitive  tests,  charted  above,  show  that 
National  High  Intensity  Projector  Carbons  (A)  lead  the  field. 

NATIONAL  PROJECTOR  CARBONS  GIVE  BETTER  SCREEN  ILLUMINATION 


NATIONAL  CARBON  COMPANY,  INC.,  Carbon  Sales  Division,  Cleveland,  Ohio 

Unit  of  Union  Carbide  IIIHH  and  Carbon  Corporation 
BRANCH  SALES  OFFICES:        NEW  YORK         PITTSBURGH         CHICAGO        SAN  FRANCISCO 


PROJECTING  SOUND  PICTURES 

By  AARON  NADELL 

Contains  chapters  on  Film  Reproduction,  Sound-on-Disc,  Sound-on-Film,  Amplifiers  and 
Rectifiers,  Vacuum  Tubes,  Acoustics,  Loud  Speakers,  Motors  and  Generators 

Tracing  Trouble,  Recording. 


PRICE 


$2*60 


Inctudint 
Pestaft 


MOTION   PICTURE    HERALD  BOOKSHOP 

1790  BROADWAY,  NEW  YORK,  N.  Y. 


22 


Better  Theatres  Section 


February  11,  1933 


A  WALKOUT 

of  their  patrons  due  to  lack  of  sound, 
resulting  from  mechanical  trouble,  or  de- 
fects, is  unknown  to  users  of  LE  ROY 
Master  Model  Sound  Heads. 

LE  ROY  designing  has  eliminated  un- 
necessary rotating  parts  with  the  result  that 
Master  Model  Sound  Heads  have  the  least 
amount  of  moving  parts  required  for  per- 
fect sound  reproduction. 

Accessibility  makes  easy  threading  and 
cleaning,  a  feature  of  Master  Model  Sound 
Heads. 

LE  ROY  Master  Model  Sound  Heads  are 
equipped  with  the  finest  optical  unit  pro- 
duced to  date.  It  has  a  highly  corrected 
slit,  projecting  a  maximum  amount  of  light 
and  will  properly  scan  9,000  cycles  plus, 
which  is  necessary  for  the  faithful  reproduc- 
tion of  the  new  wide  range  or  high  fidelity 
recordings. 

Our  representative  in  your  locality  is 
in  a  position  to  give  you  information  and 
prices  on  equipment  necessary  for  perfect 
sound  reproduction  in  your  theatre.  Write 
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would  I,  above  all  things,  wish  to  give 
such  a  thing  a  try  unless  sure  it  would  be 
really  helpful." 

Friend  Holbrooke  has  the  right  idea 
from  the  start  to  finish.  I  only  wish  all 
candidates  for  projection  were  willing  to 
act  as  wisely  as  he  seems  to  have.  Because 
of  the  fact  that  a  quick  answer  should  be 
returned,  I  have  mailed  Friend  Holbrooke 
a  letter  conveying  the  following  thoughts 
on  the  matter : 

From  your  letter  I  get  the  idea  that 
you  have  brains  and  inclination  to  put  them 
to  useful  use.  I  therefore  suggest  that  you 
examine  the  matter  in  the  light  of  cold 
reason  and  common  sense.  Assuming  the 
examination  questions  contained  in  the 
book  to  be  correctly  answered  therein, 
which  may  or  may  not  be  wholly  true,  of 
what  real  benefit  is  it  to  a  man  to  find 
the  answer  to  a  question  and  learn  it  "by 
heart?"  Aside  from  a  possibility  that  it 
might  aid  an  incompetent  applicant  to  "get 
by"  unfairly  in  examination,  of  what 
value  is  such  an  answer  to  the  man? 

Answers  to  questions  must  be  the  direct 
result  of  understanding  and  ability  to  "dig 
up"  the  said  answer  out  of  knowledge  ac- 
quired by  study  or  experience,  or  out  of  a 
combination  of  both.  It  seems  to  me  such 
books  set  out  with  a  dishonest  purpose. 
On  the  face  of  it  they  propose  to  supply 
answers,  not  understanding  or  knowledge. 
Their  very  purpose,  viewed  in  the  light  of 
reason,  is  to  enable  incompetents  to  dump 
themselves  upon  the  already  overcrowded 
field  of  projection  and  upon  an  industry, 
much  of  the  finished  product  of  which  is 
being  sadly  depreciated  by  incompetent 
work  in  projection. 

But  be  that  as  it  may,  the  thing  is  fool- 
ish. Examinations  are  not  conducted 
by  any  set  series  of  questions.  True,  in 
Canada  (or  is  it  Ontario  only)  a  list  of 
examinations  questions  exists.  But  it  is 
not  used  in  the  way  many  applicants  for 
license  think  it  is. 

Here  is  how  the  thing  is  done:  The 
examiner  asks  a  question.  It  mav  be  in 
optics,  in  electrics,  in  acoustics  or  in  me- 
chanics. What  the  next  question  will  be 
depends  Avholly  upon  how  the  first  one  is 
answered.  It  is  a  verbal  examination 
and  the  examiner,  for  example,  asks.  "What 
is  the  efiect  of  resistance  in  a  conductor?" 
and  the  one  being  examined  answers  with- 
out hesitation,  "Resistance  produces  heat ; 
it  reduces  the  voltage  and  therefore  the 
current  flow,"  the  examiner  instantly  con- 
cludes the  one  being  examined  understands 
the  matter  and  is  not  likely  to  ask  any- 
thing more  along  that  line.  However,  if 
the  applicant  hesitates,  or  makes  a  ques- 
tionable answer,  then  the  examiner  may 
and  probably  will  ask  further  questions  on 
that  topic,  to  determine  whether  or  no 
the  hesitation  or  questionable  answer  was 
due  to  lack  of  knowledge  or  to  inability 
of  the  applicant  to  express  himself  clearly. 

What  is  true  of  the  question  quoted  is 
true  of  all  examination  questions.  The 
examiner  seeks  to  ascertain  what  the  ap- 
plicant really  knows.  If  the  examiner  is 
himself  competent,  or  even  near-competent, 
he  can  quickly  detect  the  "learned-by- 
heart"  answer. 


No,  Friend  Holbrooke,  I  most  certainly 
would  not  commend  a  book  made  up  of 
examination  question  answers.  Better  be 
honest  with  yourself  and  with  the  industry 
you  seek  to  serve.  Anyhow,  in  my  opin- 
ion such  a  book  will  not  help  you  in  the 
least.  It  might  even  deijat  you  in  the 
efJort  to  pass  the  examination.  Don't  for 
one  moment  imagine  that  if  such  books 
exist  and  are  advertised,  examiners  do  not 
know  of  it  and  are  not  watching  for  the 
"by-heart"  answers.  If  you  do  you  may 
be  due  for  a  rude,  unpleasant  awakening. 

INSULATING 
BARRIER 

JOHN  L.  GLiNDO  of  Hous- 
ton, Texas,  writes,  "Like  many  of  the 
others,  I  guess,  I  write  our  best  friend  only 
when  I  want  something.  I  want  you  to  tell 
me,  if  you  will,  just  what  an  electrical 
barrier  is.  It  was  sprung  on  me  yesterday, 
and  I  have  been  unable  to  find  out  what 
the  thing  is.    Will  you  oblige  me?" 

Certainly.  An  electrical  "barrier"  is  an 
insulating  partition.  It  is  used  to  insulate 
(to  isolate)  an  electric  circuit,  and  occa- 
sionally for  other  things,  such  as,  for  ex- 
ample, an  electric  arc.  It  is  seldom  or 
never  used  in  motion  picture  theatres,  so 
far  as  I  know. 

QUESTIONS  ABOUT 
THE  INTERMITTENT 

JOHN  DAVIS,  of  St.  Louis, 

Mo  ,  writes,  "I  am  new  in  the  profession 
of  projection,  which,  by  the  way,  I  intend 
to  regard  and  treat  as  a  profession,  and  not 
merely  a  'trade,'  as  many  projectionists 
seem  to  do.  May  I  ask  your  advice  on  two 
points  ? 

"First,  I  would  like  to  know  at  just 
what  point  a  projector  intermittent  move- 
ment should  be  replaced  with  a  new  one. 
In  other  words,  how  may  the  projectionist 
determine  with  certainty  just  when  an  in- 
termittent is  worn  out,  or  has  passed  its 
point  of  usefulness?  Secondly,  when  ad- 
justing an  intermittent  of  any  make,  just 
how  snugly  should  the  star  be  adjusted  to 
the  cam?" 

Friend  Davis,  you  are  starting  along  the 
right  path.  Don't  get  switched  off  into  the 
road  that  leads  to  Lazy  Hills.  The  fact 
that  some  men  insist  upon  regarding  pro- 
jection as  merely  a  trade  tends  to  justify 
the  criticism  of  a  man  who  recently  said 
to  me,  "They  are  not  projectionists!  Don't 
try  to  kid  us,  Richardson.  Nine  out  of  ten 
are  still  machine  operators  and  nothing 
more." 

And  now  as  to  your  questions :  An  inter- 
mittent movement  may  be  said  to  need  re- 
placement when  the  slot  in  the  star,  and/or 
the  actuating  pin  on  the  cam  show  evi- 
dences of  wear.  Incidentally,  this  costly 
assemblage  of  equipment  will  last  much 
longer  if  a  high-grade  lubricant  be  used 
than  it  will  otherwise.  I  would  put  it  this 
way:  If  the  picture  as  a  whole  has  move- 
ment on  the  screen  which  cannot  be  other- 
wise accounted  for,  the  intermittent  move- 
ment should  be  examined  for  signs  of  wear. 
If  wear  as  before  set  forth  is  evident,  I 


February  11,  1933 


Motion  Picture  Herald 


23 


would  conclude  the  movement  should  be 
replaced.  Of  course,  so  long  as  the  picture 
is  perfect  there  is  nothing  to  worry  about, 
though  it  is  well  to  examine  the  movement, 
say,  once  each  month  after  it  has  been  in 
use  for  about  six  months.  Given  adequate 
lubrication  with  a  high-grade  lubricant,  an 
intermittent  should  show  no  appreciable 
wear  in  six  months,  even  in  a  ten-hour-a- 
day  house. 

As  to  your  second  question:  You  should 
make  the  adustment  after  a  run  while  the 
movement  is  still  warm.  Set  it  up  until 
there  is  no  perceptible  "rock"  in  the  inter- 
mittent sprocket,  being  very  careful  not 
to  get  it  tight  enough  to  bind.  Getting  it 
just  right  calls  for  common  sense  and  judg- 
ment. 

HE  BLAMES 
THE  MANAGER 

J.  L.  BRADY,  of  Chicago, 
has  trouble,  and  he  writes  about  it  as 
follows : 

"We  have  a  new  man  as  manager  and 
I  am  in  trouble.  It  is  impossible  to  con- 
vince him  that  tubes  and  exciter  lamps 
should  be  replaced  before  they  give  out 
entirely.  I  am  now  running  with  one  ex- 
citer lamp  sadly  sagged,  and  you  know 
what  that  means.  He  won't  get  me  a  new 
one  (no  spares  carried)  and  says  it  is  some- 
thing else  that  causes  the  trouble.  It  is  the 
same  with  everything.  What  am  I  to  do?" 

I  don't  know!  Personally,  I  would  pack 
up  my  tools  and  tell  the  manager  to  pro- 
ject his  own  pictures  if  he  knew  so  much 
more  than  I  did  about  it.  However,  times 
being  what  they  are,  that  is  not  a  prac- 
ticable thing  for  you  to  do.  It  seems  to 
me  if  you  are  working  in  Chicago  and  are 
a  member  of  Local  110,  it  would  be  perfect- 
ly right  and  proper  for  the  business  repre- 
sentative of  the  union  to  hold  converse 
with  your  manager,  since  he  is  making  it 
impossible  for  one  of  the  members  of  the 
organization  to  place  good  results  before 
the  public.  However,  possibly  you  are  in 
some  suburb  or  nearby  town  and  not  a 
member.  I  do  hold,  however,  that  it  is 
perfectly  right  and  proper  to  insist  that 
union  members  be  supplied  with  equipment 
repairs  at  least  to  the  point  where  they  may 
produce  good  results. 

Your  manager.  Friend  Brady,  is  making 
it  impossible  for  you  to  deliver  the  goods, 
and  in  so  doing  he  is  taking  a  slap  at  his 
own  box  office.  There  is  little  that  can  be 
done  about  it,  however.    He  is  the  boss. 

SOUND  AND 
HEAT  INSULATION 

JOHN    L.    MAWBERRY,  of 

Chicago,  has  a  problem  which  he  sets  forth 
as  follows: 

"Dear  Mr.  Richardson:  While  I  expect 
my  trouble  is  outside  your  field,  still  I 
would  prefer  to  depend  upon  your  judg- 
ment than  that  of  anyone  else  I  know.  I 
own  two  theatres  located  near  this  city.  In 
both  of  them  there  is  ample  height  of  ceil- 
ing, but  when  I  had  them  built  I  did  not 
understand  things  as  well  as  I  now  do. 


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The  Standard  Texts  on  Projection 

RICHARDSON'S  MOTION 
PICTURE  HANDBOOKS 

Vols.  1  and  2  --------  $  6.20 

Vol.  3   (on  sound  only)     -    -    -    -  $  5.10 

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24 


Better  Theatres  Section 


February  11,  1933 


PHOTOTONE 

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One  acquires  knowledge  very  often  at  high 
expense. 

"My  present  problem  is  this:  Both 
houses  are  covered  with  tin  roofs,  between 
which  and  the  auditorium  ceiling  there  is 
a  small  air  space.  The  theatre  ceiling  is 
of  thin  boards  nailed  to  ceiling  joist  sup- 
ported at  their  center  by  slats  set  at  an 
angle,  their  bottom  ends  nailed  to  the  joist, 
the  top  ends  to  the  rafters. 

"The  trouble  is  two-fold.  First,  when 
there  is  a  heavy  rain  the  sound  of  the  fall- 
ing water  comes  into  the  auditorium  suf- 
ficiently to  sometimes  almost  drown  out 
the  sound.  Second,  the  ceiling  lets  in  a 
great  deal  of  heat  in  summer,  and  of  cold 
in  winter.  Can  you  advise  me  as  to  what, 
if  anything,  I  might  do  to  remedy  this  lat- 
ter condition  and  deaden  the  sound  of  rain. 
I  am  very  willing  to  pay  a  reasonable  sum 
for  competent  advice." 

No  pay  is  accepted  for  service  through 
this  department.  I  note  your  statement 
that  there  is  ample  ceiling  height.  I  am  not 
an  expert  on  such  matters,  but  it  seems  to 
me  if  you  suspend  a  ceiling,  say  one  foot, 
below  the  present  one  and  seal  it  with  some 
suitable  material,  your  troubles  Avill  cease. 

You  have  not  given  me  the  width  of 
your  auditorium,  but  it  would  be  well  to 
have  little  or  no  connection  between  the 
ncAv  and  the  old  ceiling.  This  might  very 
possibly  be  accomplished  by  using,  say, 
2x8-inch  joist,  carried  by  the  side  walls 
and  supported  by  inverted  truss  rods.  Rods 
>'^-inch  in  diameter  should  be  sufficient. 

Another  Avay  it  might  be  done  would  be 
to  tie  the  center  of  each  joist  to  the  rafter 
above  by  means  of  an  iron  rod  in  which  a 
coil  spring  one  foot  long,  of  suitable  wire, 
is  inserted.  This  would  not  be  expensive 
and  it  certainly  would  Avork,  because  those 
springs  would  absorb  any  possible  vibra- 
tion. Still  another  way  Avould  be  to  slope 
the  ceiling  sufficiently  to  compel  the  joist 
to  carry  themselves,  though  this  may  be 
done  only  provided  the  side  walls  are  able 
to  withstand  the  strain. 

However,  as  I  said,  I  am  no  expert  in 
such  matters  involving  building  construc- 
tion. 

[If  Mr.  MaAvberry  Avould  like  further 
opinion,  he  may  address  an  inquiry,  giving 
further  details  concerning  the  roof,  ceiling 
and  Avail  construction  of  his  theatre,  to  the 
department.  Planning  the  Theatre. — The 
Editor.] 

PROJECTION  SPEED 
NOT  VARIABLE 

AN  EXHIBITOR  in,  no  mat- 
ter where  since  he  has  asked  for  a  private 
reply,  Avrites  as  follows: 

"Dear  Mr.  Richardson :  I  OAvn  and  oper- 
ate a  little  picture  show  in  this  town.  I 
Avould  like  some  by-mail  advice,  if  it  is  not 
against  your  rules  to  answer  such  questions 
privately. 

"I  am  going  to  buy  new  motors  for  my 
projectors.  What  I  want  to  know  is 
whether  you  would  advise  buying  variable 
or  constant  speed  motors?  We  are  using 
variable  speed  motors  now,  but  since  in- 
stallation of  sound  equipment  they  are  too 


small.  We  have  Powers  projectors  with 
Mellaphone  disc  equipment. 

"Our  present  motors  are  1/10-h.p.,  and 
we  want  to  get  j4-h.p.  We  have  been  told 
we  would  get  better  results  with  constant 
speed  motors.  On  the  other  hand  we  are 
told  by  others  not  to  buy  constant  speed 
ones,  as  we  are  advised  there  will  be  times 
Avhen  it  will  be  necessary  to  speed  up  or 
slow  down  the  speed  of  projection.  We 
will  certainly  appreciate  such  information 
as  you  may  be  willing  to  give  us." 

This  department  always  has  been  and 
always  will  be  glad  to  supply  any  legiti- 
mate information  concerning  projection 
matters.  In  cases  where  it  is  requested, 
we  make  private  a  reply  if  the  mattt  -r  seems 
for  any  reason  not  one  suited  for  publica- 
tion, possibly  for  the  reason  that  something 
very  similar  has  been  published  too  short 
a  time  previously. 

The  fact  has  been  referred  to  many 
times  in  these  pages,  that  sound  is  recorded 
at  the  rate  of  90  feet  of  film  per  minute. 
No  variation  is  normally  allowed. 

If  sound  be  recorded  at  90  feet  per 
minute,  then  any  variation  above  or  below 
that  speed  of  projection  will  automatically 
alter  the  pitch  of  the  sound. 

Projection  speed  should  always  be  exact- 
ly 90  feet  per  minute  when  sound  accom- 
panies the  picture,  and  that  nowadays  is 
practically  always.  My  advice  to  this  cor- 
respondent therefore  is  to  get  constant 
speed  motors  which  will  run  the  projectors 
at  that  speed. 

DAMAGE  NOT  DUE  TO 
PROJECTION  CAUSES 

MR.  PAT  DUFFY,  manager 
of  the  Rialto  theatre  in  Mangum,  Okla., 
hands  me  a  film  clipping,  together  Avith  the 
following:  "Am  having  a  little  argument 
Avith  Metro  concerning  some  film  damaged 
as  per  attached  clipping  from  'Faithless.' 
While  the  first  reel  of  this  production  was 
being  projected  the  first  time  after  receipt 
of  the  production,  I  heard  a  most  un- 
pleasant popping  sound  from  the  horns. 
Went  immediately  to  the  projection  room 
to  ascertain  the  cause.  The  projectionist 
showed  me  some  dent  marks  on  the  sound 
track  of  the  second  reel  of  the  production, 
Avhich  Ave  had  not  as  yet  projected. 

"Will  you  be  good  enough  to  advise  me, 
Mr.  Richardson,  as  to  what  caused  these 
dents?  Were  they  in  the  print  when  it 
came  from  the  laboratory?  I  know  posi- 
tively that  Ave  did  nothing  to  cause  the 
damage  here,  but  am  unable  to  convince 
Metro  of  that  fact.  Please  give  me  all 
the  information  you  can." 

Examination  under  a  powerful  micro- 
scope discloses  nothing  I  am  able  to  identify 
as  a  "dent."  There  are,  however,  a  con- 
siderable number  of  pin  holes  in  the 
emulsion,  covering  both  sound  track  and 
picture  area.  These  tiny  holes  would  cer- 
tainly cause  popping  a-plenty  during  the 
course  of  projection. 

It  is  impossible  to  say  with  certainty 
just  what  caused  the  trouble,  but  most 
emphatically  it  was  not  done  in  the  proc- 
ess of  projection.    The  damage  seems  to 


"Embossed  lobby  (ii splay  cards  in  various  color  combina- 
tions.   Two  color  cardboard  and  one  color  paper  date  strips. 

M.  A.  BLOCK  COMPANY 

3111— 93rd  St.  Jackson  Heights,  N.  Y. 
If  our  product  is  not  carried  by  a  local  dealer,  samples 
 and   prices  will   be  sent  upon  request.   


February  11,  1933 


Motion  Picture  Herald 


25 


have  been  due  to  one  of  three  possible 
causes.  First,  defective  emulsion.  This 
we  may,  I  believe,  discard  as  one  of  the 
possibilities  in  this  case  for  the  reason  that 
the  print  is  not  a  new^  one,  and  even  sup- 
posing such  a  fault  would  escape  detection 
at  the  laboratory,  it  would  be  quickly  dis- 
covered later  and  the  reels  containing  the 
spots  recalled  and  replaced  with  others. 

Secondly,  film  wound  into  a  roll  before 
thoroughly — or  perhaps  I  might  better  say, 
before  being  sufficiently — dry  at  the  labora- 
tory, might  be  a  cause.  This,  too,  is  un- 
likely, for  the  same  reason  noted  above. 

Thirdly,  and  more  probably,  in  some 
manner  the  film  became  wet,  and  in  some 
spots  wet  enough  to  soften  the  emulsion. 
In  this  condition  the  emulsion  adhered  to 
the  celluloid  side  of  the  next  layer  press- 
ing upon  it  in  the  film  roll,  adhering  at 
some  spots  sufficiently  to  be  pulled  away 
when  the  film  was  unwound. 

That,  Friend  Duffy,  in  my  opinion,  af- 
ter careful  examination  under  a  powerful 
glass,  is  how  the  damage  was  done.  I 
might  add  that  it  is  hardly  possible  that  it 
could  have  been  done  in  your  theatre,  since 
the  wetting  and  drying  out  in  a  tight  roll 
would  require  considerable  time,  and  as  I 
understand  the  matter,  you  had  only  just 
received  the  prints. 

I  add  that  certain  areas  of  the  clipping 
sent  show  evidence  of  having  been  con- 
siderably softened  by  water,  whereas  other 
areas  do  not. 

EXTRA-WIDE 
FRAME  LINES 

WHATEVER  VIRTUES  pro- 
ducers have,  and  they  have  many,  they  out- 
rage projectionists  and  projection  by  per- 
mitting prints  to  be  sent  out  in  which 
glaring  preventable  faults  occur. 

Before  me  lies  a  sample  sent  in  by  Dale 
Danielson,  projectionist  at  the  Main  Street 
theatre,  Russell,  Ka.,  which  any  inspector 
not  stone  blind  should  have  seen.  Daniel- 
son  says  the  fault  occurred  intermittently 
throughout  the  last  half  of  the  last  reel  of 
"Guilty  as  Hell." 

Now  the  producer  cannot  be  directly 
blamed  for  what  was  evidently  the  crass 
blunder,  not  to  say  stupidity,  of  some  em- 
ployee, who  should  be  located  and  penal- 
ized sufficiently  to  insure  much  greater 
care  in  future. 

The  fault  consists  in  dividing  frame 
lines  fully  one-eighth  of  an  inch  wide. 
Looks  to  me  like  new  style  lines  intro- 
duced into  an  old  type  print.  Brother 
Danielson  blames  the  cameraman,  but  in 
that  he  is  in  error.  Whatever  it  is 
certainly  occurred  in  the  printing  room. 
Either  the  print  was  not  inspected  or  the 
inspector  was,  as  I  remarked  before,  not 
attentive.  Anyhow,  the  projectionist  and 
his  audiences  were  the  goat. 

It  is  not  unreasonable  to  expect  that 
prints  will  be  competently  inspected  before 
they  are  sent  out.  If  they  are  supposed  to 
be  and  are  not,  then  the  guilty  party 
should  be  reformed  or  fired. 

Danielson  pays  high  compliment  to 
Cameraman  Karl  Strauss  on  his  universal- 
ly excellent  work  and  novel  camera  angles. 


SUN -ARC  CARBONS 

PERFECT  Pr'oJECTION 

"Best  by  Test" 

BIS  SAVING   .   COMPLETE  SATISFACTION 

BEHER  LIGHT  -  SLOWER  BURNING 

CARBON  SAVERS  (Patent  pending]  free  of  charge.   2  Savers  for  each  Theatre. 
Burn  Hi-Low  and  High  Intensity  down  to  2  inches  and  less. 
CARBONS  FURNISHED  READY  FOR  USE  WITH  THE  SAVER.   No  inconvenience  whatsoever 

for  the  operator. 
HIGH  INTENSITY  CARBONS  13.6  are  furnished  22  inches  long. 
Hi-Low  Carbons  (for  60-85  amps.)  are  precratered. 
SAMPLES  ON  REQUEST 

CARBON  PRODUCTS,  INC. 

324  WEST  42ND  STREET  NEW  YORK  CITY 


«AN  tiNOlNEERING  SERVICE  » 


T 


ODAY 

No  Theatre  Need  Suffer 
Shrinking  receipts  due  to 

Sound  Deficiencies 


KENDELL 


A 


1, 

3. 
4. 
5. 
6. 

7. 


ACOUSTIC 
SYSTEM 


Eliminates  echoes  be- 
hind the  screen,  with- 
out padding. 

Neutralises  excess  re- 
verberation. 

B  ebalances  dialogue 
distortion. 

Filters  overtones  and 
adjusts  low  frequen- 
cies. 


Controls  blasts. 

Corrects  deficiencies 
without  added  mate- 
rials or  additional 
equipment. 

Perfects  sound  at  the 
smallest  possible  cost. 


PERMANENT,  econom- 
ical solution  to  all  sound  dis- 
tortions and  deficiencies  has 
been  found  in  THE  KENDELL 
SYSTEM.  Theatres,  every- 
where, with  the  nnost  peculiar 
conditions,  have  experienced 
revelations  in  sound  projec- 
tion under  the  technical  direc- 
tion of  KENDELL  Engineers. 

Whatever  may  be  your 
problem  will  meet  with  sim- 
ple, inexpensive  correction  by 
KENDELL 


KENDELL   &   DASSEVILLE,  Incorporated 

6  EAST  46th  STREET  NEW  YORK,  N.  Y. 

REPRESENTATION: 
Atlanta,   Baltimore,    Chicago,   Cincinnati,    Cleveland,   Columbus,   Dallas,  Denver, 
Detroit,  Kansas  City,  Houston,  Louisa,  Ky.,  Philadelphia,  St.  Paul,  Salt  Lake  City 


KENDELL  &  DASSEVILLE,  INC.,  6  E.  46th  St..  New  York  City 


Gentlemen:  Have  your  representative  inspect  . . 
Theatre  for  recommendations  of  Sound  deficiencies. 


Name 


City 


State 


Owner  or  Manager 


Seating  Capacity  j 


26 


Better  Theatres  Section 


February  11,  1933 


Recent  Litigation  Involving  Theatres 


.  .  .  Any  one  of  the  manufacturers  con- 
cerned in  the  agreements  referred  to  could 
have  lawfully  refrained  from  selling  in  any 
particular  town  or  city,  and  the  agree- 
ments not  to  sell  in  certain  towns  or  cities 
merely  evidenced  the  intention  to  do  that 
which  the  parties  had  a  right  to  do  and 
appear  to  have  been  reasonably  limited  as 
to  time  and  place  and  in  general  to  have 
been  such  as  are  recognized  as  legal." 

Seller's  Debts  After  Sale 

VARIOUS  COURTS  have 
held  that  a  purchaser  of  a  theatre  is  not 
liable  for  debts  contracted  by  the  seller, 


{Continued  from  page  15) 

unless  he  specificially  agreed  to  assume 
these  obligations.  Also,  where  a  purchaser 
of  a  theatre  agrees  to  pay  all  debts  owed 
by  the  seller,  he  is  not  liable  for  debts  in- 
curred between  the  date  of  the  contract 
and  the  time  he  takes  possession. 

For  example,  in  Grenon  v.  Emery  (163 
Atl.  177),  it  was  disclosed  that  a  person 
named  Emery  owned  all  of  the  capital 
stock  of  the  Woonsocket  Theatre  Com- 
pany and  sold  the  same  to  a  man  named 
Grenon.  When  this  contract  was  made 
Emery  agreed  to  pay  all  of  the  obligations 
of  the  theatre  company  up  to  and  includ- 
ing the  close  of  business  on  May  21st. 


BUILD  BURGLAR 
PROTECTION  into 

yOUR  TICKET  OFFICE 

'TpHE  installation  of  a  YORK  Round  Door 
Chest  is  so  easy  and  economical  that  you 
cannot  afford  to  be  without  this  protection  for 
your  cash  receipts.  Anchored  in  a  block  of  solid 
concrete,  this  sturdy  little  safe  defies  ail  menace 
of  fire  and  theft.  It  cannot  be  removed  from  the 
building  or  attacked  at  any  point  except  the 
heavy  door.  And  that  will  stop  any  burglar. 

When  desired,  the  YORK  Chest  is  also  pro- 
vided with  the  "Hold-up  Partition"  as  illustrated. 
Provided  with  a  slot  for  the  insertion  of  money, 
this  inner  door  may  be  kept  closed  and  offers  a 
disconcerting  obstruction  to  bandits  who  at- 
tempt raids  during  business  hours.  The  saving 
in  burglary  insurance  alone  will  pay  for 
a  YORK  Chest  in  a  reasonable  length 
of  time. 

Let  us  show  you  why  so  many  com- 
panies, both  large  and  small,  have  adopt- 
ed them.  Write  for  illustrated  folder. 


Q/ORK 


York  SAFE  &  LOCK  COMPANy 

yORK,  PENNS/LVANIA 


MANUFACTURERS  OF  THE  WORLD'S  GREATEST  VAULTS 


Another  clause  specified  that  Emery  would 
not  assume  obligations  on  future  contracts 
made  by  the  theatre  company. 

After  the  contract  was  completed  the 
Producers'  Distributing  Corporation 
brought  suit  against  the  theatre  company 
to  recover  the  sum  of  $2,608  for  pictures 
contracted  for  by  the  company  prior  to  the 
sale  of  its  capital  stock  by  Emery.  None 
of  the  pictures  included  in  the  contract, 
which  the  theatre  company  had  entered 
into  with  the  Producers'  Distributing  Cor- 
poration, were  exhibited  prior  to  the  date 
when  Grenon  purchased  the  stock. 

Grenon  contended  that  Emery  should 
pay  the  full  amount  owed  by  the  theatre 
company  and  suit  was  filed.  However,  the- 
court  held  Emery  not  liable  for  payment, 
and  said : 

"Under  the  specific  terms  of  the  plain- 
tiff's (Emery's)  contract  with  the  defend- 
ant (Grenon),  he  was  not  to  be  held  re- 
sponsible for  the  payment  of  any  pictures 
not  exhibited  prior  to  May  21st." 

False  Arrest  Liability 

A  THEATRE  owner  is  liable 
in  damages  for  causing  the  "arrest"  of  a 
patron  without  good  cause.  Generally 
speaking,  the  legal  meaning  of  the  terro 
"arrest"  is  detaining  any  person  without 
his  consent.  This  point  of  the  law  was- 
discussed  in  the  late  case  of  Whitmire  v. 
Publix  Theatre  Corporation  (162  S.  E, 
753). 

The  facts  of  this  case  are  that  complaint 
was  made  to  the  cashier  of  a  theatre  that 
a  man  dressed  as  a  woman  was  in  the  rest 
room  for  women.  A  theatre  employe  named 
Campbell  then  inquired  what  the  trouble 
was  and  instructed  the  ticket  taker  to  go 
into  the  rest  room  and  investigate,  which 
she  did.  She  saw  a  patron  standing  before 
a  mirror  arranging  her  hat,  but  did  not 
question  her  to  make  known  to  her  the 
reports  about  her  being  a  man.  'I'he  patron 
wore  a  dark  purple  velvet  coat-suit,  a 
man's  striped  shirt,  with  a  turned  down 
collar,  and  a  four-in-hand  necktie.  Her 
hat  was  of  blue  velvet,  her  shoes  size  eight, 
and  her  hair  was  bobbed.  Her  dress  and 
size  caused  the  ladies  in  the  rest  room  to 
suspect  that  she  was  a  man.  Without  being 
questioned  by  the  theatre  employes  the 
patron  left  the  theatre  and  walked  down 
the  street.  Campbell  instructed  a  police- 
man to  bring  the  patron  to  the  theatre  for 
questioning.  The  policeman  overtook  the 
patron,  touched  her  on  the  arm  and  told 
her,  "You  are  wanted  at  the  Egyptian  thea- 
tre." The  policeman  testified  that  he  took 
her  before  Campbell  at  the  theatre. 

Later  the  theatre  patron  filed  suit  against 
the  theatre  owner  to  recover  damages. 
After  considering  all  testimony  in  the  case 
the  lower  court  rendered  a  verdict  in  favor 
of  the  patron  allowing  her  $3,000.  The 
theatre  owner  appealed  to  the  higher  court 
which,  however,  upheld  the  lower  court. 


February  11,  1933 


Motion  Picture  Herald 


27 


A  Theatre  Architect  Visits  Europe 


average  restaurant  is  very  small  inside  their 
doors,  the  majority  of  their  tables  being 
out  on  the  sidewalk.  What  a  swell  time 
the  lawyers  could  have  in  America  if  the 
restaurants  littered  up  our  sidewalks  with 
tables  and  chairs!  But  it  seems  that  no  one 
pays  any  attention  to  this  phase  of  living 
in  Europe.  If  they  have  to  have  steps 
from  a  building  above  the  sidewalk  grade, 
they  just  build  the  steps  out  over  the  side- 
walk and  let  the  people  walk  around  them. 
Many  places  that  have  their  tables  outside 
have  a  rail  built  out  from  the  building  and 
you  have  to  walk  almost  into  the  street  in 
order  to  get  by  the  tables.  However,  it  is 
very  pleasant  to  sit  there  and  watch  the 
traffic  and  the  girls  go  by.  My  wife  in- 
forms me  the  traffic  was  particularly  fasci- 
nating. 

ALL  THE  SHOPS  place  Steel 
shutters  over  their  windows  at  12  o'clock 
and  reopen  at  2  or  3  o'clock  in  the  after- 
noon, their  proprietors  amusing  themselves 
in  the  meantime  at  the  sidewalk  cafes.  This 
sidewalk  cafe  business  is  a  great  competitor 
to  the  show  business  in  Europe.  It  cuts  in 
seriously  on  the  matinee  business,  while  in 
the  evening  great  masses  of  people  patronize 
these  restaurants,  beginning  their  eating  at 
9  o'clock  and  sitting  until  midnight.  If 
they  have  their  dinner  at  home,  they  order 
a  drink  at  9  o'clock,  and  by  1 1 :30  they 
have  almost  drained  their  glass.  The  wait- 
ers will  not  bother  natives  making  a  drink 
last  this  long  because  they  have  lost  that 
argument  many  years  before. 

The  motion  picture  theatre  business  has 
many  complications  in  Europe.  The  film 
problem  in  America  is  nothing  compared 
with  the  one  European  showmen  have  to 
meet.  There  is  not  anywhere  near  the 
number  of  theatres  now  operating  in 
Europe  that  there  is  in  our  country.  The 
large  cities  boast  of  a  few  houses,  but  the 
small  situations  as  we  know  them  do  not 
exist.  Consequently  firms  making  pictures 
in  French,  for  instance,  have  a  compara- 
tively limited  audience  because  the  boun- 
daries are  so  close  together,  and  the  lan- 
guage changes  so  completely  once  these  are 
crossed  that  they  cannot  afford  to  make 
as  many  pictures  as  Hollywood. 

Their  pictures  are  generally  poor,  and 
while  the  audience  prefers  the  American 
pictures,  the  government  has  an  arrange- 
ment whereby  only  a  percentage  of  Ameri- 
can pictures  can  be  shown  in  direct  ratio 
to  the  number  of  domestic  pictures  that  are 
exhibited.  This  makes  a  complicated  ar- 
rangement and  from  a  film  standpoint  has 
been  very  disadvantageous,  but  it  has  re- 
sulted in  keeping  down  the  building  of 
houses  so  that  when  you  do  have  good  film, 
they  put  out  the  "S.R.O."  signs. 

European  patrons  are  more  interested  in 
current  events  throughout  the  world,  so 
that  newsreel  business  has  developed  into 
the  best  bet.  One  enterprising  English- 
man in  France  has  worked  the  best  gag  I 
have  seen  in  many  a  day.    He  built  several 


{Continued  from  page  13) 

newsreel  houses  in  the  city  of  Paris  and 
announced  a  chain  of  them  throughout  the 
Continent.  He  then  began  running  his 
newsreel  theatres  and  purchased  his  own 
camera  and  sound  wagon.  Before  long  he 
was  throwing  on  the  screen  news  events 
before  they  were  printed  in  the  newspapers. 
This  excited  the  editors  into  a  frenzy,  and 
our  smart  Englishman  finally  entered  into 
a  deal  with  the  newspapers  whereby  he 
agrees  to  name  each  theatre  after  a  news- 
paper in  that  particular  locality  and  will 
not  run  news  before  the  newspaper  edition 


comes  out  with  the  same  article.  His  com- 
pensation for  this  is  $20,000  per  year  per 
theatre,  and  in  addition  to  this  there  is  a 
reciprocal  advertising  arrangement.  Need- 
less to  say  this  exhibitor  never  heard  of  the 
depression. 

\But  how  about  the  theatres  themselves? 
Just  what  do  they  provide  for  Europe's 
theatregoing  public?  Of  these  and  other 
phases  of  the  entertainment  world  on  the 
other  side,  Mr.  Lee  will  tell  in  the  March 
11th  issue.] 


9ROJECTION  .  .  .  . 


VENTILPTION  .  . 


COmFORTfiBLE 


SEATING  .  .  . 


■  ■■V'..>#^ 


BOX  OFFICE 


0  Good  Equipment  is  a  Permanent  Attraction!  Pictures — good 
and  bad — are  soon  forgotten.  The  public  assumes  no  deep- 
seated  grudge  against  the  exhibitor  who  occasionally  makes  a 
bad  selection  in  booking  his  pictures.  But  the  theatre-going 
crowd  is  now  definitely  known  to  be  far  less  tolerant  with  the 
exhibitor  who  allows  his  house  to  run  down  in  appearance  and 
operating  efficiency.  Modern  equipment  forms  the  one  safe 
and  secure  background  for  successful  selling  at  your  box  office. 
It  insures  steady  repeat  patronage  by  creating  and  sustaining 
good  will.  .  .  .  Whether  your  theatre  needs  a  complete  renova- 
tion or  merely  a  replacement  here  and  there,  we  are  ready  to 
serve  your  every  requirement  and  actually  save  you  money. 
Come  in  today  and  let's  discuss  the  subject  of  Good  Equipment 
and  its  relation  to  your  Box  Office. 

THEATRE   SUPPLY  COMPANY 


WHERE  YOU  BUY  RIGHT! 


28 


Better  Theatres  Section 


February  11,  1933 


Chica 
ment 


PETER  CLARK  CONSOLE  LIFT  as 
installed  in  the  Southtown  Theatre, 
go,  where  complete  stage  equip- 
by  Peter  Clark  is  used. 


BOX  OFFICE  HELPS 

CONSIDER  the  Ihea+re-goer.  WHERE 
to  go  is  his  problem.  In  many  com- 
munities he  has  the  choice  of  several 
theatres  where  he  can  see  the  same  pic- 
ture in  the  course  of  time.  Why  should 
he  patronize  YOUR  theatre? 
A  Peter  Clark  ORGAN  CONSOLE  LIFT 
puts  the  stamp  of  modernity  on  YOUR 
THEATRE.  A  draw  curtain  with  projec- 
tion booth  control,  a  better  screen — 
with  automatic  maskings — by  Peter  Clark, 
all  help  box  office  receipts.  Popularize 
your  theatre  by  MODERNIZING  it.  An 
investment  that  pays  sure  dividends. 
Correspondence  Invited 

Peter  Clark,  inc. 

"Stage  Equipment  with  a  Reputation" 
'542  WEST  30TH  STREET,  NEW  YORK,  N.  Y. 


YOUR  MARKET  IS 

WIDENING 


Are  Yo  u  r 
Sales  Efforts 
Following  It 

t 


Not  long  ago  the  centralized  pur- 
chasing department  of  a  great 
theatre  chain  was  broken  up  into 
localized  offices.  The  buying  au- 
thority concentrated  in  less  than 
half  a  dozen  men  has  been  dis- 
persed among  half  a  hundred. 
This  is  not  an  isolated  case — it  is 
the  beginning  of  a  trend.  From 
inment  field  will  be  more  and  more 


now  on  buying  in  the  enterta 
in  the  hands  of  the  local  man. 


How  are  you  to  meet  the  increased  travel  and  contact  costs  this 
situation  demands?  How  are  you  to  keep  your  goods  before  your 
customer  through  the  longer  intervals  between  calls?  How  are  you 
to  announce  new  developments  in  the  shortest  time?  How  are  you 
to  circumvent  competitors  on  the  spot  during  your  absence? 

One  answer  settles  all  these  questions.  BETTER  THEATRES  travels 
for  pennies — it  repeats  its  message  each  month — it  reaches  the 
whole  field  simultaneously — it  keeps  everlastingly  on  the  job — it  is 
before  your  customer's  eyes  even  while  your  com- 
petitor is  talking  to  him.  Advertising  in  BETTER 
THEATRES  is  the  answer  to  all  sales  questions 
brought  up  by  present  day  buying  changes. 


QP 


Two  Late 
Theatre  Forms 

{Continued  from  page  9) 

rounded  it.  This,  strangely  enough,  is  even 
more  the  case  in  the  smaller  Roxy  than  in 
the  immense  Music  Hall,  because  of  the 
marked  vertical  expression  at  the  prosceni- 
um, which  forces  the  eye  upward  to  the 
ceiling  and  away  from  the  screen.  If  a 
patron  sitting  in  the  third  mezzanine  of 
either  theatre,  assumes  a  comfortable  po- 
sition in  his  chair,  allowing  himself  to  re- 
ceive the  support  of  the  back  of  the  chair 
and  keeping  his  head  in  a  normal  position, 
he  sees  not  the  screen  but  instead  the  space 
above  it.  Actual  observation  discloses  that 
people  sitting  in  the  third  mezzanines,  in 
order  to  be  able  to  see  the  screen,  rest  their 
chins  in  their  hands  to  relieve  the  strain 
exerted  by  drooping  the  head  without  mov- 
ing the  body  forward.  Of  course  this  is 
undesirable  even  for  a  stage  performance, 
but  in  the  case  of  the  screen  play,  the  sharp 
contrast  between  the  light  on  the  screen 
surface  and  the  dark  area  above  it  makes 
it  necessary  to  confine  the  range  of  vision 
to  the  screen  only. 

In  a  descriptive  article  which  appeared 
in  a  previous  issue  of  Better  Theatres, 
it  was  stated  that  this  type  of  theatre  form, 
using  three  shallow  balconies  instead  of  the 
usual  single  large  overhanging  balcony,  was 
adopted  to  create  more  intimate  groups  of 
seating,  to  permit  an  unbroken  architectural 
treatment  in  the  main  room,  and  to  make 
it  possible  to  see  the  entire  height  of  the 
screen  from  every  point  under  the  mezza- 
nine. All  of  these  reasons  present  prob- 
lems that  are  pertinent  to  good  theatre 
design,  yet  it  cannot  be  said  that  this  par- 
ticular solution  is  necessarily  a  desirable 
one  on  the  grounds  that  it  does,  to  a  cer- 
tain degree,  achieve  these  points.  Sitting  in 
one  of  these  triple  mezzanines  undoubtedly 
gives  the  patron  a  feeling  of  intimacy,  but 
only  if  one  is  concerned  with  the  immedi- 
ate surroundings  within  that  particular 
mezzanine.  Otherwise  intimacy  is  not  ac- 
tually achieved,  particularly  in  the  Music 
Hall,  because  of  the  vast  open  space  sepa- 
rating the  performance  from  the  spectator 
in  the  mezzanine.  The  idea  of  broken-up 
groups  of  seating  is  admirable,  provided 
such  groups  are  placed  in  areas  more  de- 
sirable for  viewing  the  performance.  As 
the  Radio  City  theatres  are  designed,  a 
greater  part  of  these  most  desirable  areas 
are  not  utilized. 

IT  IS  TRUE  that  the  ar- 
rangement of  the  three  mezzanines  hugging 
the  rear  walls  permits  an  unbroken  main 
room  of  architectural  unity  (which  was 
impossible  to  achieve  with  the  large  over- 
hanging balcony).  But  it  does  so  at  the 
expense  of  rendering  the  mezzanines  poor 
for  proper  vision  of  the  performance. 
Could  not  this  architectural  unity  have 
been  achieved  and  yet  meet  the  vision  and 
comfort  requirements?  The  problem  of 
unobstructed  vision  of  a  high  screen  is  met 
by  the  mezzanine  arrangement  in  the  Radio 


February  11,  1933 

City  theatres,  but  then  again  this  particular 
solution  does  not  permit  the  clearest  defi- 
nition of  details  on  the  screen,  and  bodily 
comfort  of  the  patron  while  viewing  the 
screen. 

The  rear  half  of  the  orchestra  floors  and 
the  first  mezzanines  are  really  the  only 
floor  levels  on  which  a  patron  may  sit  in  a 
normal  and  comfortable  sitting  position 
(that  is,  receiving  the  support  of  the  back 
of  the  chair,  the  head  neither  raised  nor 
lowered,  the  weight  of  the  body  equally 
distributed  between  the  seat  and  back  of 
the  chair).  In  the  front  of  both  orchestras 
a  person  must  either  slump  in  his  chair  or 
else  raise  his  head  to  bring  the  screen  with- 
in his  range  of  vision.  Sitting  in  a  normal, 
comfortable  position  at  the  extreme  sides 
in  the  first  few  rows,  brings  only  a  little 
corner  of  the  screen  into  the  spectator's 
range  of  vision.  A  major  portion  of  the 
screen  is  only  foggy  detail.  The  spectator 
must  twist  his  body  either  left  or  right  as 
the  case  may  be,  and  lift  the  head  at  the 
same  time — a  distorted  position  which  no 
one  would  ever  think  of  holding  for  more 
than  a  few  seconds  in  any  place  ot.icr  than 
a  theatre.  This  condition  affects  a  great 
many  seats  in  the  orchestra  floors  of  both 
the  Roxy  and  the  Music  Hall,  and  a  dis- 
torted posture  is  also  necessary  in  the  sec- 
ond and  especially  in  the  third  mezzanines. 

There  is  absolutely  no  evidence  of  scien- 
tifically applied  seating  angles,  floor  slopes 
and  screen  positions  in  either  of  these  thea- 
tre designs.  The  same  chair-back  angles 
appear  in  the  orchestra  chairs  as  in  the 
mezzanine  chairs.  In  the  orchestra  the 
patron  has  to  force  his  weight  against  the 
chair-back,  and  in  the  upper  mezzanines  he 
has  to  lean  forward  away  from  the  chair- 
back  with  his  weight  pressing  on  the  front 
part  of  the  seat.  These  faulty  seating  con- 
ditions are  of  course  quite  common  in  most 
all  existing  theatres. 

The  high  position  of  the  upper  mezza- 
nines in  both  the  Roxy  and  the  Music  Hall 
has  naturally  forced  the  level  of  the  pro- 
jection room  to  a  height  which  produces 
excessive  projection  angles.  In  the  Music 
Hall  the  angle  is  approximately  21°,  while 
in  the  Roxy  it  is  approximately  26°.  The 
resultant  distortion,  added  to  the  distortion 
caused  by  poor  seating  positions,  consider- 
ably decreases  the  effectiveness  of  the  pic- 
ture. It  is  surprising  that  such  an  impor- 
tant factor  has  been  overlooked,  especially 
since  such  a  representative  body  as  the 
Society  of  Motion  Picture  Engineers  has 
established  18°  as  the  maximum  projection 
angle  advisable. 

The  whole  purpose  of  such  a  critical  ex- 
amination as  this,  of  course,  is  to  point  out 
questionable  practices  that  might — perhaps 
as  a  result  of  the  sheer  eminence  of  Radio 
City  in  the  entertainment  field — be  adopt- 
ed by  other  designers.  We  are  frequently 
more  imitative  than  discriminating,  and 
these  theatres,  besides  being  quite  magnifi- 
cent, have  been  prodigiously  publicized, 
which  might  lead  to  the  belief  that  the 
basic  forms  they  show  represent  advances 
in  theatre  design  worthy  of  adoption  else- 
where. Instead  I  find  in  them  the  familiar 
compromise  between  the  stage  and  the  mo- 
tion picture  theatre. 


Motion  Picture  Herald 


THE  PARADE  of  the 


29 

f 


mr?iK  WINNERS 


•  Walk  into  any  of  the  thousands  of 
small-town,  300-seat  movies  and 
YOU  will  find  "American  Chairs"  pre- 
dominating. Seat  yourself  in  any  of 
America's  greatest  show  houses  and 
again  you  probably  will  be  enjoying 
the  comfort  of  an  "American  Chair". 


TWO  PAMPHLETS,  "Dixon  Bought  New 
Chairs" and  "Acoustics  and  ItsRelation 
to  Seating",  which  cover  technical  and 
scientific  seating  facts  in  conversation- 
al form,  will  be  sent  free  upon  request. 


n4. 


The  WINNERS... 

all  equipped  with 
"American  Chairs" 

Radio  City— RKO 

New  York  City 

Civic  Memorial  Opera  House 

San  Francisco 

Earl  Carroll  Theatre 

New  York  City 

REO  Theatres 

Albany,  Schenectady, 
Denver,  Davenport 

Marcus  Lowe's  Theatres 

72nd  Street.  New  York 
175th  Street,  New  York 
Grand- Atlanta,  Johannes- 
burg, South  Africa 

United  Artists 

Berkeley,  Cal. 

Rome  Circuit,  Baltimore 

Broadway,  Apollo, 
Harlem  Theatres 

T.  &  D.  Jr.  Enterprises 

Alameda,  Cal, 


ASK  US, 
"How  can 
theatre  economically 

American  Seating  Company 

Makers  of  dependable  seating  for  theatres, 
schools  and  churches 

General  Offices:  GRAND  RAPIDS.  MICHIGAN 

BRANCHES     IN     ALL     PRINCIPAL  CITIES 


Pro  ecting 
Sound  Pictures 

By  AARON  NADELL 

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Sound-on-disc  The  Loud  Speaker 

Sound-on-film  Motors  &  Generators 

Amplifiew  &  Rectifiers  Tracing  Trouble 

Vacuum  Tubes  Recording 

PRICE  (including  postage):  $2.60 

Motion  Picture  Herald 
Bookshop 

1790  Broadway.  NEW  YORK.  N.Y. 


Motion  Picture  Patents  My  Specialty 

PATENTS 

William  N.  Moore 

Patent  Attorney 

Loan  and  Trust  Building 
Washington,  D.  C. 

The  first  important  step  is  to 
learn  whether  you  can  obtain  a 
patent.  Please  send  sketch  of  your 
invention  with  $10,  and  I  will 
examine  the  pertinent  U.  S.  patents 
and  inform  you  whether  you  are 
entitled  to  a  patent,  the  cost  and 
manner  of  procedure.  Personal 
attention.    Established  35  years. 

Copyright  your  play  $S.OO 
Trade-Meu-k  your  goods  or  titles  $30.00 


30  Better  Theatres  Section  February  11,  1933 

NEW  THEATRE  PROJECTS 


FOLLOWING  is  a  list  of  new 
projects  in  motion  picture  theatre  construc- 
tion compiled  from  reports  available  on 
February  7.  The  list  also  includes  re- 
modeling projects  and  contracts  awarded. 
An  asterisk  before  an  item  indicates  that 
additional  information  has  been  received 
since  a  previous  report. 

Theatres  Planned 

District  of  Columbia 
WASHINGTON— Plans  have  been 
completed  by  John  J.  Zink,  2836  Overland 
avenue,  Baltimore,  Md.,  for  a  one-story 
balcony  fireproof  picture  theatre  for  the 
District  Investment  Corporation.  Location 
not  announced.  Estimated  cost,  $110,000. 

Georgia 

DUBLIN— John  W.  Peck,  Jr.,  care 
Rose  Theatre,  is  reported  contemplating 
expending  approximately  $25,000  to  con- 
vert building  into  an  up-to-date  picture 
theatre. 

New  Jersey 

BELLEVILLE — City  Line  Amusement 
Corporation,  13  Bloomfield  avenue,  has 
plans  completed  by  F.  C.  Kern,  126  Grove 
street,  Bloomfield,  N.  J.,  for  a  three-story 
brick  75  by  100  and  25  by  125  feet  theatre, 
store  and  ofHce  building  to  be  located  on 
Bloomfield  avenue.  Owner  financing.  Ma- 
turity in  spring.   Estimated  cost,  $100,000. 

POMPTON  LAKES  —  Consolidated 
Amusement  Corporation,  S.  Schlinger, 
president,  100  Pomona  avenue,  Newark, 
N.  J.,  has  plans  by  A.  E.  Sleight,  136 
Washington  street,  Paterson,  N.  J.,  for 
rebuilding  one  and  two-story  picture  thea- 
tre and  store  building  at  245  Wanaque 
avenue.  H.  Blumenthal,  911  Henry  street, 
Passaic,  N.  J.,  and  R.  Ettelson,  care  Ritz 
Theatre,  100  Passaic  street,  Garfield, 
N.  J.,  lessees. 

New  York 

BROOKLYN— The  Century  Circuit, 
operating  a  chain  of  26  theatres  in  this 
city  and  elsewhere  on  Long  Island,  plans 
to  erect  four  new  theatres,  expanding  out 
in  new  centers.  The  first  project  will  be 
at  Baldwin,  L.  I.,  with  seating  capacity  of 
1350.  All  four  houses  are  scheduled  to 
be  completed  during  1933.  Architect  nor 
announced. 

BROOKLYN  —  Mansfield  Improve- 
ment Company.  H.  Weingarten,  596  Ful- 
ton street,  has  plans  by  C.  A.  Sandbloom, 
145  West  Forty-fifth  street.  New  York, 
for  a  two-story  100  by  120  feet  theatre 
and  store  building  to  be  located  at  Avenue 
U  and  Mansfield  place.  Work  to  be  done 
on  separate  contracts.  Estimated  cost, 
$105,000. 

LONG  ISLAND  CITY  —  Pennsy 
Holding  Corporation,  110  West  Forty- 
seventh  street,  New  York,  is  taking  bids 
for  a  one-story  89  by  125  feet  theatre  and 
store  building  to  be  located  at  Sixty-third 


street  and  Roosevelt  avenue.  B.  R.  Swart- 
burg,  2  West  Forty-sixth  street.  New 
York,  architect.  Cost  estimated  to  exceed 
$125,000. 

North  Carolina 
GASTONIA— The  Ideal  Theatre,  J. 
S.  Simpson,  owner,  plans  rebuilding  house 
destroyed  by  fire.    Architect  not  selected. 
Cost  estimated  to  exceed  $100,000. 

New  Hampshire 
BRISTOL  —  F.  Schneider,  Pleasant 
street,  plans  erecting  theatre,  store  and 
office  building  on  East  Main  street.  Ma- 
turity probably  in  spring.  Architect  not 
selected. 

Oklahoma 

EL  RENO— The  Criterion  Theatre 
plans  erecting  a  new  building.  Maturity 
indefinite.  Architect  and  location  not  an- 
nounced. Cost  estimated  to  exceed  $150,- 
000. 

South  Carolina 

ANDERSON— G.  H.  Bailes  is  re- 
ported planning  the  erection  of  a  two-story 
up-to-date  brick  picture  theatre.  Under- 
stood that  house  will  be  operated  by  P.  C. 
Osteen,  manager  of  the  Egyptian  Theatre. 
Location  and  cost  not  announced. 

WOODRUFF— Reported  that  J.  N. 
Boze  plans  rebuilding  Woodruff  Theatre. 
Architect  and  cost  not  announced. 

Vermont 

ST.  JOHNSBURY— Plans  to  rebuild 
the  Globe  Theatre  are  still  indefinite. 
Probably  architect  and  cost  will  be  an- 
nounced in  spring. 

Contracts  Awarded 

Missouri 

CLAYTON— The  Shady  Oak  Theatre, 
Inc.,  care  E.  Bishoff,  president,  Forsythe 
Boulevard  and  Hanley  road,  has  awarded 
the  contract  to  W.  C.  Harting  Construc- 
tion Company,  International  Building. 
Eighth  and  Chestnut  streets,  St.  Louis, 
Mo.,  for  the  erection  of  a  one-story  brick, 
stone  and  reinforced  concrete  balcony  thea- 
tre and  store  building,  45  by  127  feet,  on 
Forsythe  Boulevard,  near  Hanley  road. 
House  will  have  seating  capacity  of  700. 
J.  S.  Lorenz  &  Company,  A.  Scott,  14 
Crestwood  drive,  architects. 

ST.  LOUIS — Owner  has  awarded  the 
general  contract  to  J.  Rubin  &  Son,  602 
Wainwright  Building,  for  the  erection  of 
a  one-story  brick,  terre-cotta  and  concrete 
theatre  and  store  building,  67  by  120  feet. 
Contractor  takes  bids  on  separate  con- 
tracts. 

Remodeling 

Idaho 

S9DA  SPRINGS— The  Idan-ha  Thea- 
tre is  now  equipped  with  new  sound  ap- 
paratus. 

Iowa 

RED  OAK— Reported  that  Carl  John- 


son has  replaced  the  burned  Grand  Thea- 
tre. 

Kansas 

CLYDE — New  projection  and  sound 
equipment  has  been  installed  in  the  Plaza 
Theatre. 

TOPEKA — ^John  Plumb,  who  recently 
took  over  the  Cozy  Theatre,  closed  for 
several  years,  has  had  house  redecorated, 
and  is  now  being  operated  as  a  first-run 
house  with  program  changed  weekly.  Price 
schedule  is  15  cents  for  matinees  and  25 
cents  nightly. 

WICHITA— W.  P.  Huston,  manager 
of  the  Crawford  Theatre,  recently  took 
over  the  Kansas  Theatre,  lately  operated 
by  Charles  and  Meta  Barron.  House 
has  been  remodeled  and  new  sound  equip- 
ment installed. 

Maryland 

BALTIMORE— A.  A.  Kohn,  who  re- 
cently reopened  the  Leader  Theatre,  has 
taken  over  operation  of  the  Pennington 
Theatre,  Curtis  Bay.  Repairs  and  other 
improvements  have  been  made  to  the  lat- 
ter house. 

New  York 
NEW  YORK— Louis  Harris,  care 
Gotham  Theatre,  located  at  138th  street 
and  Broadway,  plans  alterations  to  theatre 
and  store  buildings  at  I56th  street,  West- 
chester and  Forrest  avenues.  Architect 
not  selected.  Maturity  depends  upoa 
acquiring  above  site.  Improvements  esti- 
mated to  cost  approximately  $105,000. 
Ohio 

ALLIANCE— The  Strand  Theatre  has: 
been  renovated  and  recently  reopened  after 
being  closed  for  some  months.  R.  S.  Wal- 
lace is  manager. 

PLYMOUTH— Arthur  Matthews,  of 
Medina,  Ohio,  who  recently  leased  the 
Plymouth  Theatre,  dark  for  six  months, 
has  renovated  and  reopened  as  a  second- 
run  house. 

Oklahoma 

ALVA — New  chairs  and  sound  equip- 
ment have  been  installed  in  the  Liberty 
Theatre.  House  is  under  the  able  manage- 
ment of  Louie  Praca  and  Bill  Smith. 

Utah 

BRIGHAM — New  chairs  have  been  in-- 
stalled  and  other  improvements  made  to- 
the  Grand  Theatre.  Mike  Neilson  is  the 
new  manager. 

SALT  LAKE  CITY— Approximately 
$15,000  has  been  expended  by  "Dad" 
Rand,  the  widely  known  operator  of  the 
Isis  Theatre,  to  remodel  the  house. 

Washington 
TACO  MA— Approximately  $15,000- 
has  been  expended  to  improve  the  Temple 
Theatre.   House  was  recently  acquired  by 
John  Hamrick. 

Wyoming 

LARAMIE — Fire  repairs  have  been- 
made  to  the  Crown  Theatre,  and  house- 
reopened  by  J.  G.  Burbank. 


February  11,  1933 


Motion  Picture  Herald 


31 


ALPHABETICAL  LIST  OF  ADVERTISERS 


A 

American  Seating  Company   29 

B 

Bausch  and  Lomb  Optical  Company   17 

Block  Company,  M.  A   24 

c 

Carbon  Products,  Inc   25 

Clark,  Peter,  Inc   28 

E 

Enterprise  Optical  Mfg.  Co  Fourth  Cover 

G 

Garver  Electric  Company   24 

General  Scientific  Corporation   21 

General  Seating  Company   24 

H 

Hall  &  Connolly   18 

I 

International  Projector  Corporation.  .  .Third  Cover 

K 

Kendell  &  Dasseville,  Inc   25 

Kliegl  Brothers    22 


L 

LeRoy  Sound  Equipment  Corp   22 

M 

Mellaphone  Corporation    18 

Moore,  William  N   29 

N 

National  Carbon  Company   21 

National  Theatre  Supply  Company   27 

Noris  Carbon  Company,  Inc   23 

P 

Platter  Sound  Products  Corporation   24 

Projection  Optics  Company,  Inc   19 

s 

Sloane,  W.  &  J  Second  Cover 

Strong  Electric  Corporation   23 

w 

Weber  Machine  Corporation   19 

Y 

York  Safe  and  Lock  Company   26 


Among  Contributors  to  This  Issue: 


^  Ben  Schlanger  {Two  Late  Theatre  Forms: 
A  Criticism)  is  a  New  York  architect  who  has 
made  special  studies  in  motion  picture  theatre 
architecture,  many  of  which  have  been  reported 
in  Better  Theatres.  He  has  also  contributed 
discussions  of  motion  picture  theatre  architecture 
'to  publications  of  the  building  professions  and 
trades.  Among  the  results  of  these  studies  is 
the  rather  revolutionary  "parabolic  reversed 
floor"  plan  devised  by  Mr.  Schlanger  as  a 
method  of  improving  visual  conditions  in  par- 
ticular, and  of  aiding  comfort  and  the  economy 
of  the  theatre  in  general.  It  has  been  his  prac- 
tice to  attack  the  architectural  problems  of  the 
motion  picture  theatre  entirely  from  the  point 
of  view  that  the  structural  form  is  basically 
complementary  to  the  screen  art  itself,  and  it  is 
his  belief  that  this  essential  association,  which  is 
a  technological  one,  makes  the  cinema  radically 
different  in  its  architectural  requirements  from 
any  other  type  of  theatre.    He  is  now  preparing 


for  Better  Theatres  a  special  study  of  the 
relationship  of  motion  picture  production  to  its 
reproduction  in  a  theatre. 

^  S.  Charles  Lee  {A  Theatre  Architect  Visits 
Europe)  is  a  Los  Angeles  architect  who  has  de- 
signed some  of  the  most  notable  theatres  on  the 
Pacific  Coast.  Besides  having  been  the  architect 
for  several  of  the  largest,  he  created  the  unique 
little  Studio  theatre  in  Los  Angeles,  probably  the 
most  elaborately  equipped  of  the  so-called  minia- 
ture theatres. 

^  Leo  T.  Parker  {Recent  Litigation  Involving 
Theatres)  is  a  regular  contributor  of  articles  on 
legal  matters  of  special  interest  to  theatre 
operators.  He  is  a  Cincinnati  attorney-at-law. 
Now  in  preparation  are  a  number  of  articles  on 
specific  classes  of  law  concerned  with  the  every- 
day operation  of  theatres,  including  one  treating 
of  law  involved  in  the  leasing  of  sound  equipment. 


32 


Better  Theatres  Section 


February  11,  1933 


WHERE  TO  BUY  IT 


ACCOUNTING  SYSTEMS 

Easy    Method    Ledger  System 
ACOC8T1CAL.  PRODUCTS 

Tin  Ctlotts  Company 

Tin  IntuMt  Company 

Vnittd  Statts  Gyptum  Company 

Wttttm  Felt  Works 
ADTEKTISINO  NOVELTIES 

Braiel  Novelty  Manufacturina  Co. 
Edward  1.  Plottle  &■  Co. 

Pyroloid  Salet  Company 
AIK  CONDITIONING  EQUIPMENT 

Auditorium  Conditioning  Corporation 

Carrier  Engineering  Corporation 

Kooler-Aire  Enginetring  Corporation 

SuPrem*  Heater  &  yentilating  Company 

Typhoon  Air  Conditioning  Co. 

Wittenmtier  Mackintry  Company 
AISLE  LIGHTS 

Kamalite  Manufacturing  Company 
AMPLIFIERS 

A-C  MasterPack  Company 

Mellaphont  Corporation 

Optradio  Manufaduring  Company 

S.  O.  S.  Corporation 

The  Radiart  Corporation 

Webster  Company 
AUTOMATIC  CURTAIN  CONTROL 

Automatic  Devices  Company 

Bruckntr-Mitchell,  Inc. 

Econoguipment  Manufacturine  Company 

Tifin  Scenic  Studios 

Vallen  Electrical  Company,  Inc. 
BANNERS.  SIGNS 

H.  Dryfhout  Company 
CAMERAS  AND  PROJECTORS 

Bell  and  Hmvell  Company 

Andre  DeBrit,  Inc. 

International  Projector  Corporation 
CARBOM4 

Carbon  Products,  Inc. 

Nat\onol  Carbon  Company 

Noris  Carbon  Company,  Inc. 
CARBON  ADAPTERS 

Best  Devices  Company 
CARPETS 

Bigelout-Sanford  Carpet  Company,  Inc. 

Mohawk  Carpet  Mills 

Wm.  Slater,  Jr. 

W.  <*•  J.  Shane 
CARPET  CUSHIONING 

The  Celotex  Company 

Ci'nton  Carpet  Company 

National  Rug  Mills.  Inc. 

Western  Felt  Works 
CEMENT  FOR  FASTENING  CHAIRS 

General  Seating  Company 
CHAIR  ANCHOR  BOLTS 

Chicago  Expansion  Bolt  Company 
CHANGEABLE  LETTERS 

Cryitalile  Products  Corporation 

Friedley-Voshardt  Company 

Metal  Products,  Inc. 
CHANGEOVERS 

Apttee  System 

Basson  tr  Stern 

Essannay  Electric  Manufacturing  Co. 
GoldE  Manufacturing  Company 
Guercio  and  Barthel 
CLEANING  COMPOUND 

/.  B.  Ford  Company 
COLOR  HOODS 

Reynolds  Electric  Company 
CUTOUT  MACHINES 

International   Register  Corporation 
DATE  STRIPS 

M.  A.  Block  Company 
DIMMRRS 

Cutler-Hammer,  Inc. 

Reynolds   Electric  Company 
DOrBI.E  REARING  ASSEMBLY 
International  Projector  Corporation 

lat'essie  Machine  Works 
DOUBLE  BEARING  MOTEMBNTS 

Guerrio  and  Pnrthel 

International  Projedor  Corporation 

S.  O.  S.  Corporation 
DRAPERIES 

Tiffin  Scenic  Studios 
EARPHONES 

Hearing  Devices  Corporation 

Western  Electric  Company 
EFFECT  MACHINES 

Brenkert  Light  Protection  Company 

Chicano  Cinema  Equipment  Company 

Kliegl  Brothers 
ELECTRIC  FLASHERS,  COLOR  HOODS 

Bogle  Sign  Company 

Reynolds  Electric  Company 

Time-O-Stat  Controls  Company 
ELECTRIC  PICKUPS 

The  Audah  Company 

Best  Manufiieturing  Company 

Webster  Electric  Company 
EMERGENCY  LIGHTING  SYSTEMS 

Electric  Storaae  Battery  Co. 

Century  Electric  Company 
ENGINEERING  SERVICE 

Kendell  &■  Dasseville,  Inc. 

S.  S.  Sugar 
EQUIPMENT  SUPPLIES 

E.  E.  Fulton  Company 

Guercio  and  Barthel 

Monarch  Theatre  SuPPty  Company 

Movie  Supply  Company 

National  Theatre  Supply  Company 

S,   O.  S.  Corporation 


FANS,  VENTILATING 
Century  Electric  Company 
J.  A.  Tannenbaum.  Inc. 
Vallen  Electrical  Company,  Inc. 
FILM  CEMENT 

F.  B.  Griffin 
FILM  PROCESSING  MACHINES 

Andre  DeBrie,  Inc. 
FILM  SCALES 

Film  Scale  Company 
FILM  STOCK 
Agfa  Raw  Film  Corporation 
DuPont  Film  Mfa.  Corporation 
Eastman  Kodak  Company 
FIRE  PREVENTION 
Film  Fire  Prevention  Company 
Sentry  Safety  Control  Corporation 
FRAMING  LIGHT  SHIELDS 
GoldE  Manufacturing  Company 
Guercio  and  Barthel 
GENERATORS 
Automatic  Devices  Company 
General  Electric  Company 
Hertner  Electric  Company 
Roth  Brothers  &  Company 
Westinghouse  Elec.  Sr  Mfg.  Company 
HORNS  AND  SPEAKERS 
OPeradio  Manufacturing  Company 
Racon  Electric  Company,  Inc. 
Wright-DeCoster,  Inc. 
INTERIOR  DECORATIONS 
Armstrong  Studios.  Inc. 
J.  A.  ToTstenson  6r  Company 
Novelty  Scentc  Studios 
B.  F.  Shearer  Company 
LAMPS,  HIGH  INTENSITY 
Brenkert  Light  Projection  Company 
Hall  6r  Connolly,  Inc. 
Intematiottal  Projtetor  CorportHimt 
LAMPS,  REFLECTING  AKC 
Brenkert  Light  Projection  Company 
The  J.  E.  McAuley  Manufacturing  Company 
Strong  Electric  Corporation 
LENS  MOUNTS 

GoldE  Manufacturing  Company 
International  Projector  Corporation 
LENSES 
Bausch  &  Lomb  Optical  Company 
Gtntral  Scientific  Corporation 
Ilex  Optical  Company 
Projection  Optics  Corporation 
Simpson  Instrument  and  Ltm  CorPorttion 
MATS  AND  RUNNERS 
International  Projector  Corporation 
Rub-Tex  Products  Company 
MAZDA  REGULATORS 
Garver  Electric  Company 
International  Projector  Corporation 
ORGANS 

George  Kilgen  Sr  Sons,  Inc. 
The  Pane  Organ  Company 
Rudolph    Wurlitser  Company 
ORGAN  HEATERS 
Kausalite  Manufacturing  Company 
Prometheus  Electric  Co. 
Time-O-Stat  Controls  Corporation 
PATENT  ATTORNEYS 

William  N.  Moore 
PHOTO  ELECTRIC  CELLS 
Continental   Electrical  Company 
Herman  A.  DeVry  Company 
Duovac  Radio  Tube  Company 
General  Scientific  Corporation 
G-M  Laboratories,  Inc. 
International  Projector  Corporation 
Telephoto  and  Television  Corporation 
POSTER  PROJECTORS 
Bausch  <$•  Lomb  Optical  Co. 
A.  fr  B.  Smith  Company 
F.  D.  Kees  Mfa.  Company 
PROJECTION  MACHINE  PARTS 
International  Projector  Corporation 
Lavezzie  Machine  Works 
Motion  Picture  Machine  Company 
S.  O.  S.  Corporation 
PROJECTORS 
Andre  Debrie,  Inc. 
Enterprise  Optical  Mfg.  Co. 
E.  E.  Fulton  Company 
Holmes  Projector  Company 
International  Protector  Corporation 
PUBLIC  ADDRESS  SYSTEMS 
Attoeiated  Bnaineerina  Laboratories 
Operadio  Uannfaetnrino  Company 
Raeon  Elertrie  Co.,  Inc. 
RAILINGS,  GRILLES 

Zero  Valve  and  Brass  Corporation 
RECTIFIERS 
Forest  Electric  Corporation 
Garver  Electric  Companv 
International  Projector  Corporation 
REELS 
E.  E.  Fulton  Company 
Universal  Electric   Weldino  Co. 
REEL  END  SIGNALS 

E.  W.  Hulett  Manufacturing  Company 
REWINDERS 
Film  Processing  Machine  Corporation 
E.  E.  Fulton  Company 
GoldE   Manufacturing  Company 
International  Projector  Corporation 
RHEOSTATS 
Hoffman  fr  Soons 
International  Projector  Corporation 
SAFES,  THEATRE 

York  Safe  Sr  Lock  Company 
SAFETY  LADDERS 
Dayton  Safety  Ladder  Company 
Patent  Scaffolding  Company 


SCHOOLS 
New  York  Institute  of  Pkotographj 
RCA  Institutes.  Inc. 
Theatre  Managers  Institute 

SCREENS 
Do-Lite  Screen  Company 

Ortko-Krome  Screen  Company 
Raven  Screen  Corporation 
Walker- American  Corporation 
SCREEN  RESURFACING 
The  Motion  Picture  Screen  Retnrfaeing  Co. 
Raytex  Screen  Process  Company 
SEATS 
American  Seating  Company 
The  A.  H.  Andrews  Company 
General  Seating  Company 
Heywood- Wake  field  Company 
Ideal  Seating  Company 
The  Irwin  Seating  Company 
Standard  Manufacturing  Company 
Wisconsin  Chatr  Company 
SIGNS— ELECTRIC 
Flexlume  Corporation 
Genera!  Scientific  Corporation 
Metal  Products,  Inc. 
Milne  Electric  Company 
SLIDES 
National  Studios,  Inc. 
Quality  Slide  Company 
RadiO-Mat  Slide  Company 

Standard  Studios 
SPEED  INDICATORS 

Essannay  Electric  Manufacturina  Co. 

International  Projector  Corporation 

Mellaphone  Corporation 
BOUND    REPRODUCING  SYSTEMS 

Associated  Engineering  Laboratories 

Bestone,  Incorporated 

Canady  Sound  Appliance  Co. 

Enterprise  Optical  Manufacturing  Co. 

General  Talking  Pictures  Corporation 

Gates  Radio  A-  Supply  Company 

Good-All  Electric  Mfg.  Company 

Holmes  Projector  Company 

International  Projector  Corporation 

The  Kolograph  Company 

LeRoy  Sound  Equipment  Corporation 

LincroPhone  Co.,  Inc. 

Mellaphone  Corporation 
Platter  Sound  Products  Co. 
RCA  Victor  Company,  Inc. 

Scott-Ballantyne  Company 

S.  O.  S.  Corporation 

Sound  Service  Company 

Powers  Cinephone  Equipment  Co. 

Universal  Sound  System.  Inc. 

Weber  Machine  Corporation 

Western  Electric  Company 
SOUND  EQUIPMENT  ACCESSORIES 

A-C  MasterPack  Company 

Essannay  Electric  Manufacturing  Company 

G-M  Laboratories,  Inc. 

International  Projector  Corporation 

Operadio  Manufacturing  Company 

Radiart  Corporation 

S.  O.  S.  Corporation 

The  Sonolux  Company 

Telephoto  and  Television  Corporation 
STAGE  AND  ORCHESTRA  LIFTS 

Brenkert  Light  Projection  Company 

Bruckner-Mitchell,  Inc. 

Peter  Clark,  Inc. 

STAGE  LIGHTING  EQUIPMENT 

Frank  Adam  Electric  Company 

Belson  Mfg.  Company 

Chicago  Cinema  Equipment  Company 

Hub  Electric  Company 

Kliegl  Brothers 

Major  Equipment  Company 

Reynolds  Electric  Company 
STAGE  RIGGING  HARDWARE 

/.  H.  Channon  Corporation 

Peter  Clark,  Inc. 

Klemm  Manufacturing  Corporation 

Vallen  Electrical  Co.,  Inc. 
STAGE  SCENERY 

Armstrong  Studios,  Inc. 

Novelty  Scenic  Studios 

Tiffin  Scenic  Studios 
THEATRE  PRINTING.  PROGRAMS 

Exhibitors  Printing  Service 

National  Program  Sr  Printing  Company 

The  Showman's  Press 

The  Vitaprint  Company 
THEATRE  SEAT  REPLACEMENTS 

General  Seating  Company 
TICKETS 

The  Standard  Ticket  Register  Corp. 
TICKET  MACHINES 

General  Register  Corporation 

The  Standard  Ticket  Register  Corp. 
UNIFORMS 

Chicago  Uniform  and  CaP  Company 

Gemsco 

Maier-Lavaty  Company 
UPHOLSTERY  PRODUCTS 

L.  C.  Chase  Sr  Company 
VARIABLE  SPEED  PULLEYS 

HoTton  Manufacturing  Company 
VENDING  MACHINES  AND  SCALES 

Watting  Scale  Manufacturing  Company 
VENTILATING  EQUIPMENT 

Arctic  Nu-Air  Corporation 

Auditorium  Conditioning  Corporation 

Blizzard  Sales  Company 

Kooler-Aire  Engineering  Corporation 

Lakeside  Company 

Scott-Ballantyne  Company 

Supreme  Heater  Sr  Ventilating  Company 

Tiltz  Air  Conditioning  Corporation,  Ltd. 

Typhoon  Air  Conditioning  Company,  Inc. 

Wittenmeier  Machinery  Company 


February  11,  1933 


Motion  Picture  Herald 


33 


BETTER  THEATRES  CATALOG  BUREAU 

"Better  Theatres"  offers  on  this  page  an  individual  service  to  its  readers.  Detailed  information  and  catalogs  concerning  any 
product  listed  herewith  will  be  sent  to  any  theatre  owner,  manager,  architect  or  projectionist.  Just  fill  in  the  coupon  below  and 
mail  to  "Better  Theatres"  Division  of  Motion  Picture  Herald.  Readers  will  find  that  many  of  the  products  listed  by  this 
Bureau  are  advertised  in  this  issue. 


A 

1  AcwuatlRi  lyiteiiK 

2  Acauiticd  Imtallatlou. 

3  AdaptSTt,  ma^da. 

4  Adding,  talculatlaf  aaehlaM. 

5  Admiulon  tlgnt. 

6  Addraulns  maehlnw. 

7  Advartliing  novaltiet. 

8  Advertliing  preimtert. 

f  All  aonditlonlni  (qulpaaat 

10  Aiila  llgbU. 

11  A  lilt  raps. 
IS  Ampllfltrt. 

13  Arc  lampt.  raflaetlat. 

14  Arehltactural  lervlca. 
IB  Arc  ragulatars. 

I*  Artlflclal  plants,  flewart. 

17  Autematle  curtain  csntrol. 

18  Automatic  projection  cutout*. 
It  Automatic  sprlnkiar*. 

B 

20  Balloons,  advertising. 

SI  Banners. 

22  Baskets,  dacaratlva. 

23  Batteries. 

24  Bell-buzzer  signal  systams. 

29  Blocks,  pulleys,  staga-rlgglng. 

28  Blowers,  hand. 

27  Boilers. 

28  Bolts,  chair  anchor. 

29  Booths,  projection. 
SO  Booths,  ticket. 

31  Box  office  safes. 

32  Brass  grills. 

33  Brass  rails. 

34  Brokers-Theatre  promotion. 

35  Bulletin  boards,  changoabla. 


0 

36  Cable. 

37  Cabinets. 

38  Cameras. 

39  Canopies  for  fronts. 

40  Carbons. 

41  Carbon  sharpeners. 

42  Carbon  wrenches. 

43  Carpets. 

44  Carpet  cushion. 

45  Carpet  cleaning  compound. 
48  Carpet  covering. 

47  Cases,  film  shipping. 

48  Cement,  film. 

49  Cement  for  fastening  chairs. 

50  Chair  covers. 

51  Chairs,  wicker. 

52  Chair*,  thaatr*. 
83  Change  makers. 

54  Changeable  letters. 

55  Change  overs. 

56  Cleaning  cempound*. 

57  Color  hoods. 

58  Color  wheels. 

59  Condenser*. 

60  Controls,  volume. 

81  Cutout  machines,  display. 

D 

•2  Data  strips. 

63  Decoration*. 

64  Dimmers. 

85  Disinfectants — perfumed. 


66  Display  cutout  machlM*. 

67  Doors,  flrepraof. 

68  Draperies. 

69  Drinking  fountains. 

70  Duplicating  machlao*. 

71  Dynamic  speakers. 


E 


72  Earphones. 

73  Effect  machines. 

74  Electric  measuring  listraatati. 

75  Electric  fans. 

76  Electrical  flower*. 

77  Electric  pickups. 

78  Electric  power  generatlot  plant. 

79  Electrical  recording. 

80  Electric  signs. 

81  Electric  signal  and  c«nlr*l  (yatomt. 

82  Emergency  llghtlat  plant*. 

83  Engineering  servit*. 

84  Exit  light  signs. 

F 


85  Film  cleaning  machine*. 

86  Film  processing  maehlnas. 

87  Film  rewinders. 

88  Film  splicing  machine*. 

89  Film  tools. 

90  Fire  extinguisher*. 

91  Fireproof  curtain*. 

92  Fireproof  door*. 

93  Fireprooflng  material*. 

94  Fixtures,  lighting. 

95  Flashers,  electric  sign. 

96  FIsad  lltMlit. 

97  Floorlights. 

98  Floor  covering. 

99  Floor  runners. 

100  Flowers,  artificial. 

101  Footlights. 

102  Fountains,  daeorativ*. 

103  Fountains,  drinking. 

104  Frames-poster,  lobby  display. 

105  Furnaces. 

108  Furniture,  theatre. 
107  Fuses. 

a 


108  Gelatine  shoot*. 

109  Generators. 

110  Grilles,  brass. 

1 1 1  Gummed  labels. 

1 12  Gypsum  product*. 


H 

1 13  Hand  drier*. 

1 14  Hardware.  *tag*. 

115  Hearing  device*. 

1 16  Heating  eyitem*. 

117  Horns. 

1 18  Horn  lifts  and  tawer*. 


I 

1 18  Ink.  pencil*  far  *lld**. 

120  Insurance. 

121  Interior  deeerating  *«rvlc*. 

122  Interior  lltuminatad  alaa*. 


J 

123  Janitors  iupplia*. 

L 

124  Ladders,  safety. 

125  I.Amps,  decorative. 

126  Lamp  dip  coloring. 

127  Ljimps.  general  lighting. 

128  Lamps,  Incandescent  prejeetion. 

129  Lamps,  higb  Intensity. 

130  Lampt,  rafleeting  arc. 

131  Lavatory  equipment,  furnishings. 

132  Ledgers,  theatre. 

133  Lenses. 

134  Letters,  changeable. 

135  LighU,  exit. 

136  Lishts,  spot. 

137  Lighting  fixtures. 

138  Lighting  systems,  coaplat*. 

139  Linoleum. 

140  Liquid  soap. 

141  Liquid  soap  container*. 

142  Lithographers. 

143  Lobby  display  frame*. 

144  Lobby  gazing  balls. 

145  Lobby  furniture  and  decoratlaa*. 

146  Loblv  merchandising. 

147  Lockers. 

148  Luminous  numbers. 

149  Luminous  signs.  Interior,  axtorler. 

M 

150  Machines,  display  cutout. 
I$l  Machines,  ticket. 

152  Machines,  pop  corn. 

153  Machines,  vending. 

154  Marble. 

155  Marquee. 

156  Mats  and  runners. 

157  Mazda  projection  adaptor*. 

158  Mazda  regulator*. 

159  Metal  lath. 
ISO  Metal  polish. 
181  Motors,  electric. 

162  Motor  generators, 

163  Motors,  phonograph. 

164  Motion  picture  cable. 

165  Musical  instruments, 

166  Music  publisher*. 
187  Music  Stands. 

N 

168  Needles,  phonograph. 

169  Novelties,  advertising. 

170  Nursery  furnishings  and  equipment. 

• 

171  Oil  burners. 

172  Orchestra  pit  flttlngs,  furnishings. 

173  Organs. 

174  Organ  novelty  slide*. 

175  Organ  lifts. 
178  Organ  heater*. 

177  Orgamental  fountain*. 

178  Ornamental  metal  work. 

r 

179  Paint,  seraen. 

180  Paper  drinking  rap*. 


181  Paper  towels. 

182  Perfumers. 

183  Phonograph  motors. 

184  Phonograph  needles. 

185  Phonograph  turntables. 

186  Photo-electric-cells. 

187  Phot*  frame*. 

188  Pianos. 

189  Plastic  fixtures  and  decoration*. 
180  Plumbing  fixtures. 

191  Pop-earn  machines. 

192  Positive  film. 

193  Posters. 

194  Poster  frames. 

195  Poster  lights. 

196  Poster  paste. 

197  Portable  projectors. 

198  Pottery,  decorative. 

199  Portable  sound  equipment 

200  Power  generating  plant*. 

201  Printing,  theatro, 

202  Programs. 

203  Program  cover*. 

204  Projection  lamps. 

205  Projection  machine*. 

206  Projection  machine  part*. 

207  Projection  room  equipaant. 

208  Public  addrass  systomi. 


209  Radiator  cavar*. 

210  Rail*,  brat*. 

211  Ralls,  rope. 

212  Rectifiers. 

213  Reconstruction  service. 

214  Records. 

215  Record  cabinets. 

216  Recording,  electrical. 

217  Redecorating  service. 

218  Reflector*. 

219  Refurnishing  service. 

220  Regulators,  Mazda. 

221  Reels. 

222  Reel  and  signal*. 

223  Reel  packing,  carrying  cat**. 

224  Resonant  orchestra  platfarm. 

225  Reseating  servlca. 

226  Rewlndera,  flim. 

227  Rheostats^ 

228  Rigging,  ttag*. 


• 

229  Safes,  box  offlc*. 

230  Safes,  film. 

231  Safety  ladder*. 

232  Scales. 

233  Scenery,  stage. 

234  Scenic  artist*'  **rvl«*. 

235  School*. 

236  Screen  masks  and  modlfler*. 

237  Screen  paint 

238  Seat  caver*. 

239  Seat  Indicators,  vacant. 

240  Signs,  directional. 

241  Signs,  marquee. 

242  Screens. 

243  Seats,  theatre. 

244  Signs,  parking. 

245  Signals,  reel  end. 
248  Sign  flashers. 

247  Sign  lettering  servloo. 


248  Slides. 

249  Slide  ink,  pencil*. 

250  Slide  lanterns. 

251  Slide  making  witflts. 

252  Slide  maU. 

253  Shutters,  metal  fb'*. 

254  Soap  containers,  liquid. 

255  Sound  equipment,  eomplata. 

256  Sound-proof  installatiao. 

257  Speakers,  dynamic. 

258  Speed  indicators. 

259  Spotlights. 

260  Spring  seats.  Interchangeable. 

261  Stag*  doora-vaianaa*.  at*. 

262  Stage  lighting  equipment. 

263  Stage  lighting  systems. 

264  Stage  rigging-blocks,  pulley*. 

265  Stage  scenery. 

266  Stair  treads. 

267  Statuary. 

268  Stereopticons. 

269  Sweeping  compounds. 

270  Switchboards. 

271  Switches,  automatic. 


T 


272  Tapestries. 

273  Telephone,  Inter-camaraUatlng. 

274  ToBperatura  esatral  apparato. 

275  Terra  cotta. 

276  Theatre  accounting  *y*t*m*. 

277  Theatre  dimmers. 

278  Theatre  seats. 

279  Tickets. 

280  Ticket  booths. 

281  Ticket  choppers. 

282  Ticket  holders. 

283  Ticket  selling  maehlnas. 
234  Tile. 

285  Tons  arm*. 

286  Tool  cases,  operator*'. 

287  Towels,  paper, 

288  Trailers. 

289  Transformer*. 

290  Transparencies. 

291  Turnstiles. 

292  Turntables,  phonograph. 


U 

293  Uniforms. 

294  Upholstery  material. 


V 

295  Vacuum  cleaning  equlpmant. 

296  Valance*. 

297  Vases,  stone. 

298  Ventilating  fans. 

299  Ventilating  system*. 

300  Vending  machine*. 

301  Vltrollts. 

302  Volume  coatrsi*. 


W 

303  Wall  covering*. 

304  Watchman's  clack*. 

305  Water  cooler*. 

306  Wheels,  color. 


"BEHER  THEATRES"  DIVISION,  Motion  Picture  Herald,  [2-11-33] 
1790  Broadway,  New  York 

Gentlbmkn:  I  should  like  to  receive  reliable  information  on  the  following  items: 

{Refer  to  Items  by  Number) 


Remarkt: 


Name  Theatre   City 

State   Seating  Capacity  


34 


Better  Theatres  Section 


February  11,  1933 


NSW  InVGntiOnS  .  .  .  iHus+rated  descriptions  of  devices  related 
to  motion  pictures  and  allied  crafts,  recently  published  by  the  U.  S.  government  and 
selected  for  Better  Theatres  by  William  N.  Moore,  patent  specialist  of  Washington,  D.  C. 


1,871,767.  METHOD  AND  APPARATUS  FOR 
COMBINED  PROJECTION.  Walter  G.  Wolfe, 
Greenwood,  Mass..  assigner  to  Wilinot  R. 
Evans.  Boston,  Mass..  trustee.  Filed  Mar.  2, 
1028.    Serial  No.  258,.314.    2  Claims.    (CI.  88 — 


1.  In  a  picture  projection  system,  a  trans- 
lucent screen,  a  backstage  projector,  means 
independent  of  tlie  film  for  varying  the  light 
intensity  locally  of  the  field  of  the  beam 
thereof,  a  front  stage  projector,  and  means 
for  locally  varying  the  light  intensity  of  its 
beam  for  producing  a  selective  predominance 
of  one  of  the  beams  on  the  screen  in  any  de- 
sired area. 


1,873,926.  TELEVISION  APPARATUS.  Mel- 
ehor  Centeno  V..  Boston.  Mass.  Filed  Feb.  21. 
1930.  Serial  No.  430,375.  6  Claims.  (CI.  178 — 6.) 


1.  In  a  television  apparatus,  a  stationary 
frame,  a  movable  frame  disposed  witliin  the 
stationary  frame,  flexible  suspension  means 
for  supporting  tlie  movable  frame  in  the  sta- 
tionary frame,  the  latter  being  provided  with 
an  armature,  a  low  frequency  magnet  sup- 
ported in  the  stationary  frame  so  as  to  pro- 
ject its  field  through  the  armature  of  the 
movable  frame,  a  mirror,  a  higli  frequency 
magnet  carried  by  the  movable  frame,  an 
armature  for  the  last  said  magnet,  said  arma- 
ture being  flexibly  mounted  in  the  movable 
frame  and  carrying  said  mirror. 


1,872,316,  METHOD  OF  APPLYING  RE- 
ENFORCING  TO  FILM.  Charles  H.  Meelser, 
Riverside,  Calif.  Filed  Aug.  6.  1927.  Serial 
No.  211,107.    14  Claims.    (CI.  154—2.) 


1.  A  method  of  reenforcing  motion-picture 
film,  comprising:  wetting  a  portion  of  the 
film  with  a  bonding  material ;  wetting  a  thread 
with  a  bonding  material;  attaching  said 
thread  to  said  film ;  and  regulating  the  tension 
on  said  film  during  the  attachment  of  said 
thread  thereto. 


1.872,156,  THEATRE  SWITCHBOARD  AP- 
PARATUS. James  C.  Masek,  Irwin,  Pa.,  as- 
signer  to  Westinghouse  Electric  &  Manufac- 
turing Company,  a  Corporation  of  Pennsyl- 
vania. Filed  Nov.  2.  1927.  Serial  No.  230..522. 
9  Claims.    (CI.  175—312.) 


1.  Current-control  mechanism  comprising  a 
rotary  cylindrical  drum,  a  rheostat,  means  on 
the  drum  for  effecting  operation  of  the  rheo- 
stat wlien  the  drum  is  rotated  and  means  a«'- 
cessible  from  the  outer  cylindrical  face  of  the 
drum  for  adjusting  the  said  means. 


1,872,154.  THEATRE  LIGHTING  CONTROL 
MECHANISM.  James  C.  Masek,  Irwin,  Pa„ 
assignor  to  Westinghouse  Electric  &  Manu- 
facturing Corporation,  a  Corporation  of 
Pennsylvania.  Filed  Aug.  24,  1926.  Serial  No. 
131,303.    35  claims,     (CI.  175—312.) 


1.  The  comlbination  with  a  current  controll- 
ing means  movable  for  varying  the  intensity 
of  the  current  supplied  to  an  electric  circuit, 
of  a  plurality  of  individually  adjustable  means 
for  actuating  the  current  controlling  means 
for  independently  effecting  the  current  con- 
trolling means  a  predetermined  degree  and 
means  for  progressively  bringing  the  moving 
means  into  cooi>erative  relation  with  the  said 
<*ontrolling  means. 


1,871,716.  TALKING  MOTION  PICTURE 
PROJECTOR.  Russell  P.  May,  Haddonfleld, 
N.  J.,  assignor  to  Radio  Corporation  of 
America,  a  Corportion  of  Delaware.  Original 
application  filed  Sept.  12,  1939.  Serial  No. 
392,051.  Divided  and  this  application  filed 
Feb.  17,  1931.  Serial  No.  516,359.  4  Claims. 
(CI.  242—74.) 


4.  A  take-up  reel  for  use  in  an  automatic 
motion  picture  projector  which  comprises  a 
hub  portion,  and  a  spring-pressed  plunger 
mounted  in  said  hub  portion  whereby  a  film 
being  fed  onto  said  take-up  reel  will  be 
caught  in  a  hole  in  the  end  thereof  by  said 
plunger  and  the  next  turn  of  film  accumulated 
on  said  hub  will  press  said  plunger  into  said 
hub  flush  with  the  top  of  the  first  turn  of 
film. 


1.872,353.  FILM  GATE.  Walter  A.  Schulz, 
Wilkinsburg,  Pa.,  assignor  to  Westinghouse 
Electric  &  Manufacturing  Company,  a  Cor- 
poration of  Pennsylvania.  Filed  Jan.  11,  1930. 
Serial  No.  420,123.    6  Claims.    (CL.  88—17.) 


5.  In  film-handling  apparatus  an  aperture 
plate,  a  shoe  plate  coacting  therewith,  at  least 
one  flexible  strap  on  said  slioe  plate  and 
spring  means  secured  to  said  shoe  plate  and 
to  an  end  of  said  strap  to  maintain  said  strap 
in  a  state  of  longitudnial  tension. 

6.  In  film-handling  apparatus  a  curved 
operature  plate,  a  shoe  plate  coacting  there- 
with, at  least  one  flexible  strap  on  said  shoe 
plate  and  spring  means  secured  to  said  shoe 
plate  and  to  an  end  of  said  strap  to  maintain 
said  strap  in  a  state  of  longitudinal  tension. 


1,871,531  SOUND  DISTRIBUTION  SYSTEM 
FOR  AUDITORIUMS.  Ed\vard  W.  Kellogg, 
Moorestown,  N,  J.,  assignor  to  General  Elec- 
tric Company,  a  Corporation  of  New  York. 
Filed  Apr.  16,  1932.  Serial  No.  605,710.  7 
Claims.      (CI.  181-30.) 


1.  In  a  sound  distribution  system  for  au- 
ditoriums, a  sound  reproducer  adapted  to 
project  all  of  a  sound  spectrum,  and  a  second 
sound  reproducer  adapted  to  project  all  of 
said  sound  spectrum  except  a  band  of  fre- 
quencies at  the  low  end  thereof,  said  first 
reproducer  being  mounted  to  project  all  of 
said  spectrum  to  a  portion  of  the  auditorium 
remote  fi-^m  said  reproducers  and  to  project 
a  band  of  frequencies  at  the  low  end  of  said 
spectrum  to  a  portion  of  the  auditorium  near 
said  reproducers,  said  second  reproducer  be- 
ing mounted  to  project  all  of  said  sound  spec- 
trum except  said  low  frequency  band  to  the 
portion  of  the  auditorium  near  said  repro- 
ducers. 


TRADE  MARK  REG'O. 


STANDARDS 

OF 

MANUFACTURE 
AND  DESIGN 

Originated  and  Maintained 

By  This  Company 
For  Over  Twenty  Five  Years 

ARE  FOR  YOUR  PROTECTION 

Owners,  Managers 
and  Projectionists 
SItould  Insist  Upon 

GENUINE 
<^^r  PARTS 

^    TRADE  MARK.  REG'O. 


INTERNATIONAL  PROJECTOR  CORPORATION 

90-96  GOLD  STREET  NEW  YORK,  N.  Y. 


FACTS! 

CONCERNING 

MOTIOGRAPH  DE  LUXE  GUARANTEED 
SOUND  PROJECTOR  EQUIPMENT 

YOU  CAN  BUY  OUTRIGHT  FOR  CASH  OR  ON  TERMS  WITHOUT  COMPULSORY 
SERVICE  CHARGES  OR  RENTAL  FEES,  THE  FINEST  AND  BEST  SOUND  PROJECTOR 
EQUIPMENT  MANUFACTURED  AND  GUARANTEED  BY  THE  OLDEST  MANUFAC- 
TURER OF  MOTION  PICTURE  PROJECTION  EQUIPMENT  AND  BACKED  BY  OVER  30 
YEARS  OF  EXPERIENCE  AND  SERVICE  TO  THE  EXHIBITOR. 

2. 

IT  IS  SOLD  DIRECT  FROM  FACTORY  TO  USER  AT  FACTORY  PRICES. 

3. 

IT  IS   COMPLETE   EQUIPMENT   INCLUDING  MOTION  PICTURE  PROJECTORS  DE- 
SIGNED FOR  SOUND  REPRODUCTION. 

4. 

IT  OFFERS  THE  DISTINCT  ADVANTAGE  OF  UNIFIED  EQUIPMENT— PROJECTORS 
AND  SOUND— FROM  ONE  SOURCE  OF  SUPPLY. 

5. 

IT  DELIVERS  PERFECT  MOTION  PICTURE  PROJECTION  AND  SOUND  REPRODUC- 
TION OF  HIGH  FIDELITY  AND  NATURALNESS. 

6. 

IT  EMBODIES  THE  LATEST  IMPROVEMENTS  IN  BOTH  MOTION  PICTURE  PROJEC- 
TION AND  SOUND  REPRODUCTION. 

7, 

IT  IS  ENTIRELY  A.C.  OPERATED  WITHOUT  BATTERIES  OR  MOTOR  GENERATORS. 

8. 

IT  IS  SIMPLIFIED  EQUIPMENT  AND  TROUBLE-FREE  IN  OPERATION. 

IT  IS  EXCEEDINGLY  LOW  IN  OPERATING  COST  AND  UPKEEP. 

10. 

IT  ELIMINATES  COSTLY  SERVICE  CHARGES  AND  MAINTENANCE  COST. 

11. 

IT  IS  EQUIPMENT  OF  THE  HIGHEST  QUALITY  AT  THE  LOWEST  POSSIBLE  PRICE. 

12. 

IT  IS  FURNISHED  IN  TYPES  FOR  ANY  SIZE  THEATRE. 

13. 

,    IT  IS  PRICED  INDIVIDUALLY  ACCORDING  TO  THE  REQUIRE- 
MENTS OF  YOUR  PARTICULAR  THEATRE. 

14. 

IT  IS  THE  EQUIPMENT  YOU  SHOULD  OWN. 

Write  us  for  information 

ENTERPRISE  OPTICAL  MFG.  CO. 

$750  and  up  4431  W.  LAKE  ST.  CHICAGO,  ILL. 


OTION  PICTURE 


A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


OP 


WILLIAM  FOX 
SAYS  A  BOOK! 

Terry  Ramsaye  reviews  Upton  Sinclair's 
presentation  of  the  story  that  the  fiery 
film  chieftain  told  him  about  Wall  Street 

NEW  TAX  THREATS 
IN  THE  STATES 

Exhibitors  fear  added  burdens  in  measures 
before  legislatures  of  many  commonwealths, 
varying  from  admission  levies  to  sales  taxation 

MUSICAL  FILMS 
ON  THE  RETURN 

Producers  prepare  to  offer  1 5  pictures  of 
a  melodic  flavor,  with  improved  technique, 
as  an  answer  to  theatre  and  public  appeals 


NEXT  WEEK-THE  BOX  OFFICE  CHAMPIONS  OF  1932 


V«»l  lirt  XI/»  fi  Uiiliicd  us  iccuiid-ilass  mallii,  Jaiiitary  1^,  lyil,  at  lln:  I'uit  :)iiin.  til  .\' i-tc  i^ik,  A.  i  ..  uiiUcr  tlie  ml  nj  Mm 
vol.  IIU,  INO.  O      lished  Weekly  by  Quiyley  Fublishin^  Co.,  Inc.,  at  1790  Broadway,  New  York.  SubscriptwM,  $3  UO  a  year.  Sinyic 


HOW  TO  ADVERTISE  THIS 
GREAT  AUDIENCE  PICTURE! 


On  the  basis  of  our  experience  with  ^^Sin  of 
Madelon  Claudet^^  we  have  prepared  these 
copy  ads  for  ''The  Secret  of  Madame  Blanche/' 
They  have  proved  their  value  in  pre-release  test 
engagements.  We  recommend  them  to  showmen! 


m 


He  would  teu  y  i^^ove  Y""      ^^ced  a 

fAadelon  Clo  ,^^^5  human 

sool- drama  ma 

powerW  appeal.  ^^^^  p.c- 

,j       vou  tViat  few  t'm  actress 
He  v/o"»d  *f,^t"  e  yau  witr^essed  an 

X-'-"'- ^-x^^^^^^^ 

e^per.enced         ^^^orable  app 
glorious  than  ne 

^'Cimarron  ■  and   Bac  ^^^^^ 
,  ,Ke  ^Aetro-Galdwyn-Maye;.^^^,, 
"  Up  would  soy-  p  cturel 

*°„Ce  odV.ce  and  see  .h-  P 

.  HARDY  Comeay 
I  EXTRA!  lAVJ^L  &   


TO  THE  MOTION 
PICTURE  LOVERS' 
OF  THIS  CITY: 

A  year  ago  we  gave  our  r 

endorsement   ,0  Helen   Ho  P^''SOnal 
^odelonCouder-  Tol  "''^ 

->-d.,e.,.cerer:;e?^°"^''"r"^"°" 
^h-9es  with  the  .ears     AM  ^  V 
"le  beauty  of  ,    '  "''""S^^— except. 

.  Men  couldn't  reach  that! 

A  picfure  you  will  FFF/  -.i. 
^-°'h....ewant>,o.T  f^tEL  w.th  every 

product/on.  '^^"^"■Goldwyn.Mayer 


*lfyouarenota 
regular  movie 
Soer,  this  pic. 
"re  is  one  you 
>HOULD  see 


P-  S.— As  relief  from  the 
emotional  stress  of  this  greot 
picture  we  are  also"  showing 
•he  new  LAUREL  &  HARDY 
"niedy,  "Towed  In  „  Hole." 


ARE  THEY  WOMEN-0 


WILL  IT  BE  A  HIT-OR  A  SENSATION? 


"The  Mystery  of  the 

WAX  MUSEUM 

ALL    IN  TECHNICOLOR 


SELL  IT 

with  the  unique 

Technicolor  Trailer 

and  the  sensational  ad 
campaign  ready-made 
for  you  in  mer- 
chandising 
plan. 


PLAY  IT 

with  the  Vitaphone 
Short  -  of  -  the  -  hour  — 

King  of  radio  comics 
in  "The  Meal  Ticket,' 
surprise  clean- 
up every- 
where. 


with  Lionel  At  will  •  Fay  Wray  •  Glenda  Farrell 
Frank  McHugh     •     Directed  by  Michael  Curtiz 


WARNER  BROS 

/or  NOVELTY 


KAPH.  INC.,  DISTRIBUTORS 


HERE  Y'ARE,  FOLKS!  COMPLETE  LYRICS  OF  THE  LATEST 

OF  STAGE  AND  RADIO!  THEY'RE  FROM 


ER  BROS 


NEW  DEAL  IN  ENTERTAINMENT -COMING  MAR.  4TH 
WITH  14  STARS -  200  GIRLS  -  $3,000,000  WORTH  OF  PUBLICITY!  | 


VITAGRAPH,  INC.,  DISTRIBUTORS 


WARNER  BAXTER  -  BEBE  DANIELS 

singing 

''You Ve  Getting  To  Be  a  Habit  With  Me'' 


GEORGE  BRENT  -  RUBY  KEELEI 

singing 

42nd  Street'' 


EVERY  SONG 
AN  ADVANCE 
AD  REACHING 
MILLIONS! 


GUY  KIBBEE 
GINGER  ROGERS 

singing 

''Shuffle  Off  To  Buffalo" 


DICK  POWELL  -  UNA  MERKEL 

singing 

^Young  and  Healthy'' 


Lyrics  reprinted  by  permission  of  the  copyright  owner.  Copyright 
MCMXXXII  by  M.  Witmarl<  &Sons.  New  York.  International  copyright 
secured.  All  rights  reserved  including  public  performance  for  profit. 

WARNING!— DO  NOT  REPRINT  THESE  LYRICS! 
Any  copying  of  the  words  or  music  of  these  songs,  or  any  portion 
thereof,  makes  the  infrintrer  liable  to  criminal  prosecution  under  the 
U.  S.  copyright  law. 


THE  RADIO 

Already  plugged  200  times 
by  the  biggest  bands  — 
from  the  biggest  stations. 


ON  RECORDS 

All  4  songs  recorded  by 
Brunswick,  Columbia, 
Victor. 


IN  SHEET  MUSIC 

Advance  sales  point  to 
record  total. 


ON  "42ND  SI 

SPECIAL  —  Constant 
song-plugging  from  port- 


(pronounced  Gar-rah) 


Imagine  Janet  Gay  nor  in  his  arms! 


He  has  the  Continental  charm  that  women  love 
. . .  gay  and  gallant . . .  dashing  and  debonair.  A 
brilliant  dramatic  actor  with  a  delightful  sense  of 
humor.  A  voice  that  awakens  dreams  of  romance. 
Promise  the  ladies  a  new  thrill  when  he  appears 
with  Janet  Gaynor  in  "Adorable."  What  a  team 
they'll  make  in  the  FOX  Cavalcade  of  Hits. 


FEB  17  1933 


^ClB  181484 


MOTION  PICTURE  HERALD 


Vol.  IIo/no.  8  ' 

February  IS,  1933 

SHORT  SHORT  STORY 

WAY  down  below  the  Herald's  editorial 
windows  in  Central  Vark.  is  an  imposing 
monument  with  a  glorious  sculptured 
figure  of  a  goddess.  It  is  the  immortalization  in 
gilded  bronze  of  a  beautiful  woman  once  famous 
among  sculptors  and  artists  around  the  world — and 
because  of  that  for  a  few  hectic  days  in  the  world 
of  the  motion  picture.  She  played  in  a  feature  that 
opened  a  vista  of  screen  success.  Thereupon  a  Broad- 
way sharpshooter  invited  her  to  head  the  cast  of  a 
"snappy"  production.  She  hesitated,  sought  good 
advice  and  got  it,  turned  it  down  and  took  the  im- 
mediate cash.  Later  she  took  a  job  at  a  department 
store  counter  and  later  on  took  laudanum.  Today's 
world  of  the  motion  picture  does  not  know  who 
she  was.  There  have  been  corporations  like  that,  too. 

AAA 
FOR  FIFTEEN  CENTS 

HOUSE  BILL  14386,  providing  for  the  coinage  of  sonne 
new  fractional  pieces  including  a  half  cent,  a  cent  and 
a  quarter  and  so  forth  up  to  a  three  cent  piece,  intro- 
duced the  other  day  by  Representative  McFadden  of  Canton, 
Pa.,  reminds  us  of  the  rennote  day  when  we  promoted  the 
notion  of  a  fifteen  cent  piece  in  behalf  of  the  motion  picture. 
It  was  all  a  part  of  a  movement  to  raise  admission  prices 
above  a  dime  and  still  get  the  admission  in  one  handy  piece 
of  money.  The  movement  incidentally  gathered  a  lot  of  sup- 
port from  the  makers  of  fifteen  cent  articles,  all  the  way 
from  monthly  magazines  to  cigars.  At  the  high  tide  of  atten- 
tion we  put  out  a  design,  with  a  head  of  Helen  Holmes  on 
one  side  and  Charles  Chaplin  In  hat,  pants  and  cane  for  the 
other.  The  movement  was  lost  in  the  excitements  of  the  world 
war.  But  once  again  fifteen  cents  is  a  lot  of  money.  A  stein 
and  pretzel  design  would  be  neat. 

AAA 

VIEWERS  WITH  ALARM 

THE  list  of  those  persons  who  make  a  profession  of  pick- 
ing on  the  pictures  changes  somewhat  from  decade  to 
decade,  but  the  plaints  and  the  technique  continue 
about  the  same.  The  Reverend  Mr.  Wilbur  D.  Crafts  was 
supplanted  In  the  public  prints  for  many  years  by  Canon 
William  Sheafe  Chase,  who  long  ago  lapsed  Into  a  relative 
silence.  Now  rises  Mr.  George  J.  Hecht,  publisher  of 
Parents'  Magazine,  as  one  of  the  most  continuous  complalners 


about  the  moral  influence  of  the  screen.  Now,  In  connection 
with  a  session  of  the  annual  conference  of  the  National  Board 
of  Review,  Mr.  Hecht  is  quoted  in  the  papers  of  the  land  as 
asserting  that  "gangster  pictures  do  Infinite  harm.  They  over- 
stimulate  children  and  In  many  cases  seriously  interfere  with 
their  sleep." 

An  exhaustive  investigation  would  doubtless  also  disclose 
that  children  are  over-stimulated  by,  and  lose  sleep  over,  air 
rifles,  baseball,  skating,  all-day  suckers  and  mince  pie.  Their 
parents  are  supposed  to  take  care  of  such  matters. 

When  the  world  is  made  entirely  safe  and  sure  for  adults, 
we  shall  have  time  to  think  about  fixing  up  the  entire  output 
of  art  and  literature  so  that  the  kids  may  be  tossed  over  the 
front  gate  to  browse  at  will. 

Meanwhile  It  Is  now  a  bit  over  a  quarter  of  a  century  since 
the  nickelodeon  swept  the  world  and  we  have  a  whole  gen- 
eration of  people  reared  amidst  the  menace  of  the  movies. 
In  spite  of  that,  the  complete  collapse  of  civilization  is  not 
yet  entirely  apparent. 

AAA 
FUNNY  OLD  UNCLE  SAM 

IF  you  think  the  motion  picture  business  is  funny,  consider 
this  one.  Down  at  the  Bureau  of  Internal  Revenue  in 
Washington  a  staff  of  youngsters  and  grown-ups  are 
solemnly  working  on  a  series  of  jig-saw  puzzles  of  "more 
than  fifty  pieces"  to  determine  whether  or  not  they  are 
adult  entertainment.  If  the  kids  solve  the  puzzles  fastest, 
Mrs.  Mabel  Walker  Wlllebrandt,  attorney  for  the  puzzle  manu- 
facturers, gains  a  point  In  her  contention  that  the  jig-saw 
puzzle  is  a  child's  game  and  not,  therefore,  taxable.  Up  to 
date  the  department  has  held  that  puzzles  of  over  fifty  pieces 
are  adult  fun  and  to  be  taxed  10  per  cent. 

It  Is  Incidentally  our  notion  that  the  jig-saw  puzzle  is  keep- 
ing a  lot  of  dimes  away  from  the  box  office — and  that  nothing 
can  be  done  about  It  but  let  nature  take  its  course.  They'll 
be  tired  soon. 

Meanwhile,  If  our  solemn  United  States  Is  going  to  exempt 
children's  entertainment  from  taxation  and  encourage  it  in  a 
big  way,  there's  a  bright  future  for  certain  classes  of  films. 
Sometimes  we  wish  the  U.S.  would  not  be  so  funny — it  makes 
Will  Rogers  seem  so  smart. 

AAA 
HE  CANT  TAKE  IT 

CONVALESCENT  up  In  Central  Park  West,  Mr.  Samuel  L. 
Rothafel  reached  for  a  Lucky  and  cried  out  to  a  reporter 
for  the  New  York  Herald  Tribune:  "They're  all  wolves, 
this  Broadway  crowd  ...  I  used  to  like  to  walk  down  Broad- 
way In  the  old  days,  but  now  ..."  Roxy's  shows  are  in  Sixth 
avenue  now.  When  he  prospered  In  Broadway  it  was  a  great 
little  street. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY.  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  .  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909;  The  Film 
Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-in-Chief 
and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office,  407  South  Dearborn 
street,  Edwin  S.  Clifford,  manager,  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhill  Drive,  Edgware,  London,  England, 
W  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  19,  Rue  de  la  Cour-des-Noues,  Paris  20e, 
France  Pierre  Autre,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City,  ivlexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  '  1933  by  Quigley  Publishing  Company.  All  correspondence  should  be  addressed  to  the  New 
York  Office.  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other 
Quigley  Publications:  Motion  Picture  Daily,  The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  the  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


February    18,  1933 


THIS  WEEK 


A  POLICE  WHISTLE  SOUNDS  ON  THE 
screen,  followed  by  an  official  printed  de- 
scription of  a  wanted  criminal,  pictures  of 
the  suspect,  a  verbal  description,  instruc- 
tions for  notifying  authorities  should  the 
suspect  be  noticed.  Not  too  remote  in  the 
future  is  the  possibility  of  seeing  such  a 
film  in  any  New  York  theatre,  if  New  York 
Police  Commissioner  Mulrooney  should 
adopt  a  method  finding  increasing  favor 
with  England's  famed  Scotland  Yard.  A 
British  court  has  recognized  the  film's  effec- 
tiveness as  evidence.  .  .  . 

V 

SHARPLY,  BITTERLY  STOCKHOLM  FILM 
critics  flared  forth  last  week  in  resentment 
at  the  Warner-produced  portrayal  of  Ivar 
Kreuger,  Sweden's  arch  double-dealer,  in 
"The  Match  King,"  cinematized  by  War- 
ren William.  Chiefly  protested,  it  appears, 
is  the  picture's  picture  of  Sweden  and  Swe- 
den's businessmen.  One  critic:  "To  display 
such  a  film  in  Sweden  is  a  flagrant  viola- 
tion of  good  taste  and  tact."  Apparently 
undismayed,  Sweden's  film  industry  (which 
used  Kreuger  money)  plans  provincial  re- 


lease. 


V 


THE   DAY  OF   INDIVIDUAL  THEATRE 

ownership  has  arrived  coincidentally  with 
the  end  of  the  concentration  of  such 
ownership  by  producers,  said  Martin 
Quigley  in  Kansas  City  this  week,  bound 
Coastward.  Mr.  Quigley,  to  newsmen: 
"...  the  efforts  of  various  producers  to 
form  and  operate  great  theatre  circuits 
nationally  comprise  the  most  destructive 
incident  In  the  history  of  the  industry.  .  .  . 
Decentralization  of  responsibility  In  pro- 
duction is  likely  to  follow  closely  on  the 
heels  of  decentralization  in  theatre  owner- 
ship and  operation.  .  .  .  When  this  is 
brought  about,  the  industry  will  be  pre- 
pared to  regain  .  .  .  the  enviable  position 
It  formerly  held."  .  .  . 

V 

ON  APACE  GOES  THEATRE  DECEN- 
tralization.  Paradoxically  comes  news  this 
week  of  the  action  of  Warner  In  Penn- 
sylvania, where,  in  Harrisburg,  applications 
for  separate  incorporation  charters  were 
filed  for  41  houses  affiliated  with  Warner 
Brothers  Pictures,  Inc.  The  check  to  cover 
fees  bore  a  Vltagraph,  Inc.,  signature. 
Denying  the  action  was  a  decentralization 
move,  Warner  executives  gave  as  reasons: 
taxation  purposes  and  "to  generally  im- 
prove the  situation  of  Warner  theatres  In 
that  zone."  ...  To  Kansas  City  from 
Los  Angeles,  Fox  West  Coast  headquar- 
ters, has  moved  the  hub  of  operation  of 
Fox  Midwest  Theatres,  with  Elmer  C.  Rho- 
den,  division  manager,  supreme  In  com- 
mand of  130  houses  involved.  Operating 
control  still  rests  with  Skouras  Brothers. 
.  .  .  With  five  already  opened,  Walter 


Reade  hastens  the  resumption  of  his  19- 
house  circuit  in  New  Jersey,  closed  by 
Paramount-Publix  last  week,  returned  to 
Mr.  Reade,  who  says  all  film  contracts 
have  been  amicably  adjusted.  .  .  .  Back  to 
W.  C.  Quimby  have  gone  Fort  Wayne's 
six  houses,  which  he  sold  to  RKO,  which 
RKO  now  returns.  Fort  Wayne's  popula- 
tion, and  Its  theatres,  depend  upon  the 
General  Electric  plant,  operating  only 
10  per  cent.  Mr.  Quimby  hopes  to  cut 
the  nut,  hold  on  until  business  moves  up- 
ward. .  .  .  Completely  absorbed  is  the 
National  Theatres  Syndicate  of  10  Cali- 
fornia houses  by  Redwood  Theatres  Cir- 
cuit, now  boasting  19  houses  scattered 
across  the  face  of  northern  California. 
From  the  widow  of  National's  late  presi- 
dent L.  R.  Cook  the  theatres  were  ob- 
tained. .  .  . 

V 

GLENN  GRISWOLD,  FORMER  VICE- 
presldent  of  Fox  Film  Corporation  and 
more  recently  assistant  to  John  Hertz  of 
Paramount-Publlx  Corporation,  has  re- 
signed and  has  taken  personal  offices  in 
Suite  758,  General  Motors  Building.  .  .  . 

V 

COLVIN  BROWN  HAS  RETURNED 
from  a  Democratic  fishing  and  yachting 
party  at  Miami  and  thereabouts,  where  he 
and  others  of  the  Roosevelt  headquarters 
crowd  were  the  guests  of  Robert  H.  Gore, 
Florida  newspaper  publisher.  .  .  . 


In  This  Issue 


Showmen  rally  to  fight  flood  of  adverse 

legislative  bills  Page  9 

William  Fox  says  a  book!  Terry  Ramsaye 
comments  on  Upton  Sinclair's  latest        Page  10 

Exhibitors  will  get  15  musicals  from  the 

producers  this  season  Page  I  7 

Roxy  takes  a  fling  at  "Wolves  of  Broad- 
way" Page  12 

FEATURES 

Editorial 

The  Camera  Reports 
Asides  and  Interludes 
J.  C.  Jenkins — His  Colyum 


Page  7 
Page  13 
Page  19 
Page  42 


DEPARTMENTS 

Box  Office  Receipts 

Showmen's  Reviews 

Managers  Round  Table 

Short  Features 

Technological 

The  Release  Chart 

What  the  Picture  Did  for  Me 

Classified  Advertising 


Page  34 
Page  27 
Page  47 
Page  40 
Page  41 
Page  59 
Page  43 
Page  66 


IMMACULATE  AS  ALWAYS,  DESPITE 
his  74  years,  Henry  E.  Dixey,  the  toast  of 
the  stage  in  the  bygone  '80s,  strolled 
through  the  lobby  of  the  Roger  Smith 
hotel,  in  White  Plains,  N.  Y.,  where  he  had 
been  living  the  past  year,  nodded  to 
friends — and  disappeared  from  the  ken  of 
man.  That  was  one  month  ago,  and  Mr. 
Dixey  is  still  missing.  Once  burlesque's 
greatesj",  Mr.  Dixey's  most  pleasant  memory 
must  be  of  himself  as  Adonis,  in  the  play 
of  that  name  which  ran  for  603  nights  on 
Broadway.  .  .  . 

V 

DURING  THE  SIX-WEEK  SHUTDOWN 
of  the  Universal  studio  will  be  threshed 
out  a  decision  as  to  whether  the  unit 
system  of  production  is  to  be  adopted. 
Carl  Laemmie,  Jr.,  in  command,  is  said 
to  favor  it,  at  least  partially.  Negotia- 
tions In  progress  may  bring  KBS,  B.  F. 
Zeldman,  J.  G.  Bachmann,  Joseph  I. 
Schnltzer  to  the  plant,  in  which  case  their 
output  will  be  unit-produced  for  Universal 
release.  .  .  . 

V 

KBS  PRODUCTIONS  (BURT  KELLY,  SAM 
Bischoff,  William  Saal)  will  remain  intact 
as  a  producing  organization,  it  is  the  in- 
tention of  its  leading  spirits,  despite  an 
E.  W.  Hammons  contract  with  Mr.  Bischoff 
calling  for  delivery  of  five  more  features 
this  season.  Seeking  a  release  other  than 
Mr.  Hammons'  World  Wide,  Mr.  Bischoff 
will  not  discuss  a  Hammons  option  re- 
newal. .  .  . 


DIPPING  INTO  RADIO  RANKS  TO  CASH 
in  on  aerial  popularity,  Metro-Goldwyn- 
Mayer,  outwitting  (or  outbidding)  others, 
has  procured  the  services  of  Ed  Wynn, 
"The  Perfect  Fool"  in  innumerable  musi- 
cal comedies,  to  star  in  a  motion  picture. 
Insuring  its  grip  on  one  of  the  air's  top- 
most comedians,  MGM  has  options,  to  be 
taken  up  If  the  first  picture  responds.  De- 
tails of  the  first  are  indefinite,  probability 
being  a  musical  to  go  into  work  this  sum- 
mer. Ranking  with,  above  or  slightly  be- 
low Wynn  is  Jack  Pearl,  Baron  Mun- 
chausen of  the  tall  stories.  Taking  no 
chances,  MGM  is  reported  dickering  with 
the  Baron,  probably  two  pictures  at  a  flat 
rate  for  each.  No  contract  as  yet,  but 
likely  imminent.  .  .  . 

V 

WIDENING  IS  THE  BREACH  BETWEEN 
the  Independent  Theatre  Owners  of  Greater 
Kansas  City  and  the  MPTA  of  Kansas  and 
Missouri,  as  the  city  group  voted  recently 
support  of  Allled's  federal  regulation  pro- 
gram, sponsored  by  Iowa's  Lame  Duck 
Senator  Smith  Wildman  Brookhart.  Inde- 
pendent's Jay  Means  announced  a  cam- 
paign to  further  Allled's  ends.  MPTA 
heartily  endorses  the  Kent  proposals.  .  .  . 


February     18,  1933 


MOTION    PICTURE  HERALD 


9 


SHOWMEN  RALLY  TO  FIGHT 
STATE  LEGISLATION  FLOOD 


Exhibitor  Leaders  Are  Citing 
Admission  Price  Cuts,  Closed 
Houses,  General  Conditions 
to  Offset  Threat  of  Taxation 

Exhibitors  of  the  country  are  engaged  in 
defending  their  properties  against  scores  of 
proposed  state  taxation  measures.  Concomi- 
tant with  the  general  economic  situation  has 
come  a  flood  of  legislation  of  all  kinds,  ad- 
verse to  the  industry  and  called  discrimina- 
tory by  theatre  owners  and  others  in  the 
industry  who  would  be  affected  by  their 
passage. 

Theatre  operators  everywhere  have 
banded  together  in  dozens  of  anti-legislative 
campaigns  and  their  leaders  are  effectively 
citing  forced  admission  reductions,  lowered 
box-office  returns,  dark  theatres,  receiver- 
ships and  general  film  conditions  as  rea- 
sons why  new  or  additional  imposts  should 
not  be  made  on  picture  properties. 

Generally,  the  trend  is  away  from  censor- 
ship and  state  Sunday  closing  measures, 
with  legislators  almost  everywhere  giving 
practically  all  of  their  attention  to  the  rais- 
ing of  new  revenue  for  unbalanced  state 
budgets  and  dwindling  sources  of  income 
for  governmental  operations. 

May  Be  500  Bills 

The  majority  of  the  40-odd  current  state 
legislative  sessions  already  have  passed  the 
half-way  mark.  Considerable  time  was 
taken  up  during  the  earlier  weeks  by  dis- 
cussions and  hearings  on  proposed  bills. 
From  now  until  adjournment  it  is  expected 
that  definite  action  by  voting  will  be  the 
rule.  Adjournments  are  scheduled  in  dozens 
of  states  during  March  and  April,  although 
many  will  continue  in  prolonged  sessions 
because  of  economic  conditions  and  the 
necessity  for  immediate  action. 

The  legislative  situation  as  it  concerns 
this  industry  has  not  been  as  tense  since 
1929,  when  481  bills  of  various  nature  were 
introduced  throughout  the  country.  Five 
hundred  may  be  the  total  this  year. 

The  motion  picture  legislative  situation  is 
not  so  serious,  nor  does  it  threaten  to  be,  in 
about  a  dozen  states,  including :  Arizona,  Ar- 
kansas, Idaho,  Maine,  Nevada,  New  Hamp- 
shire, New  Jersey,  Rhode  Island,  South  Caro- 
lina, South  Dakota,  Texas,  Utah  and  Vermont. 

The  Florida  legislature  will  not  meet  until 
April,  and  sessions  of  the  legislative  authorities 
in  Kentucky,  Louisiana,  Mississippi  and  Vir- 
ginia are  not  scheduled  until  1934. 

Tax  bills  of  various  nature,  but  principally 
on  admissions,  were  introduced  in  twenty-four 
states,  or  more,  including  taxes  on  tickets,  gross 
intake,  rentals,  distribution,  circuit  opera- 
tions, sales  taxes  and  levies  on  billboards  and 
other  forms  of  outdoor  advertising. 

The  two-men-in-a-booth  situation  was  brought 
up  in  some  states,  in  a  few  others  proposals  for 
or  against  censorship,  Sunday  showings  and  the 
like  were  the  subjects  of  legislation  proposed. 

In  Ohio,  Pennsylvania,  New  York,  Kansas 
Missouri  and  North  Carolina  theatre  owners 
have  vigorous  campaigns  underway  denouncing 
attempts  to  saddle  the  industry  with  consider- 
able adverse  legislation.  Although  exhibitors 
everywhere  are  conducting  unified  battles  against 


such  discrimination,  theatre  owners  in  these 
lialf-dozen  states  are  especially  active. 

A  uniform  system  of  censorship  will  be  pro- 
posed at  a  national  conference  of  motion  pic- 
ture censorship  boards  in  Washington  early 
next  month.  Its  sponsors  say  such  action  would 
do  away  with  the  present  situation  whereby 
screen  matter  approved  in  one  state  is  often 
rejected  in  another.  Poster  and  newspaper  ad- 
vertising are  also  expected  to  come  up  for 
discussion. 

Meanwhile,  censorship  was  attacked  by  J.  L. 
Marron,  president  of  the  Jacksonville  Better 
Films  Committee,  at  a  late  session  of  the  Na- 
tional Board  of  Review  conference  at  the  Hotel 
Pennsylvania  in  New  York. 

Motion  Picture  Herald  in  its  February  4 
issue  published  a  comprehensive  article  on  the 
relation  of  admission  taxes  to  motion  picture 
theatre  operation.  It  was  presented  as  a  means 
of  preparing  exhibitors  to  present  a  logical  ar- 
gument against  state  levies  on  tickets. 

The  Federal  Situation 

Federal,  state  and  local  taxes,  according  to  a 
recent  estimate,  consumed  38  per  cent  of  the 
income  of  the  American  people,  while  the  New 
York  State  budget  advisory  committee  says  that 
20  years  ago  "one  dollar  out  of  $15.50  earned 
went  to  the  support  of  government.  Now,  one 
dollar  in  $3  is  so  taken.  Certainly  the  tax 
burden  is  at  the  destructive  point." 

The  federal  legislative  situation  is  not  as 
serious  as  in  various  states.  Despite  a  lot  of 
ballyhoo,  there  is  little  probability  that  the 
present  session  will  enact  any  film  legislation. 

And  it  can  be  stated  definitely  that  this 
Congress  will  not  eliminate  the  admission  tax. 

There  is  evidence  to  support  a  suggestion 
recently  made  at  the  Capitol  that  certain  inter- 
ests would  like  to  involve  Congress  in  an  em- 
broglio  over  picture  legislation  so  as  to  give 
opportunity  for  the  airing  of  some  intra-indus- 
try  controversies. 

As  a  matter  of  cold  fact,  letters  and  petitions 
on  subjects  such  as  the  Brookhart  bill  are 
ordinarily  given  little  consideration  because  they 
are  usually  patently  the  result  of  organized 
propaganda. 

Even  if  the  Brookhart  bill  is  passed  by  the 
Senate  it  cannot  get  through  the  House  before 
Congress  adjourns  March  4,  at  which  time  it 
will  die.  If  the  backers  of  federal  cantrol  want 
their  bill  brought  into  the  next  Congress  they 
will  have  to  find  a  new  sponsor  for  it. 

The  present  session  of  Congress  is  not  ex- 
pected to  eliminate  any  taxes. 

Two  important  rulings  were  recently  an- 
nounced by  the  federal  tax  department  with 
respect  to  the  admission  tax.  The  following 
is  a  digest  of  these  rulings  prepared  by  Seid- 
man  &  Seidman.  certified  public  accountants : 

1.  Where  a  charitable  organization  buys  a 
number  of  seats  from  a  theatre,  paying  the  box 
office  price  for  them,  and  then  sells  the  seats 
for  a  higher  price,  the  entire  amount  received 
by  the  theatre  is  subject  to  tax.  The  exemp- 
tion relating  to  charitable  organizations  is  not 
applicable  to  this  amount.  However,  the  excess 
price  received  by  the  charitable  organization  is 
exempt  from  tax,  being  exclusively  for  the 
benefit  of  charity. 

2.  Where  a  ticket  of  admission  is  sold  for 
the  total  sum  of  $1,  including  tax,  the  tickets 
should  be  printed  so  as  to  show  "admission 
price  91  cents,  tax  10  cents,  total  $1.01,  reduced 
price  $1."  The  tax  of  10  cents  must  be  paid 
on  each  admission  ticket.  If  the  admission  price 
is  shown  as  90  cents,  the  tax  is  9  cents,  and  it 
is  not  permissible  to  collect  the  tax  of  10  cents 
on  such  admission. 

In  connection  with  the  following  presentation 


500  Bills  Up  in  More  Than  40 
State  Sessions  Concentrate 
on  Revenue  Possibilities  to 
Balance  Their  Budgets 

of  the  various  motion  picture  legislative  ac- 
tivities of  state  law-making  bodies  throughout 
the  nation,  appear  certain  state  political  and 
financial  statistics  which  have  a  relation,  some 
of  them  indirectly,  with  the  situation.  The  bud- 
get and  state  debt  figures  are  for  1932-33.  Next 
year's  totals  are  now  being  compiled. 

ALABAMA 

The  state  legislature  is  meeting  in  special  session 
lit  Montgomery.  Budget:  $23,209,000;  Net  debt: 
$61,416,000. 

General  retail  sales  tax  bill,  with  provision 
for  10  per  cent  levy  on  amusements,  was  intro- 
duced by  Representative  Harrison,  and  is  pend- 
ing. 

Locally,  a  score  of  municipalities  recently 
have  lifted  bans  on  Sunday  showings. 

V 

ARIZONA 

Convened  in  January,  adjourns  about  March  1. 
Meeting  at  P/x>enix.  Budget:  $6,382,000;  Net  debt: 
$1,J02,000. 

The  situation  regarding  motion  pictures  or 
theatres  has  been  quiet. 

V 

ARKANSAS 

Convened  in  January,  adjourns  about  March  I. 
Meeting  at  Little  Rock.  Budget:  $49,640,000;  Net 
debt:  $105,364,000. 

There  were  no  state  bills  involving  the  film 
business  reported. 

V 

CALIFORNIA 

Convened  in  January,  session  indefinite.  Meeting 
at  Sacramento.  Budget:  $281,509,000;  Net  debt: 
$140,991,000. 

Led  by  Thomas  D.  Van  Osten,  manager  of 
the  California  Theatre  Association,  exhibitors 
are  campaigning  against  proposed  taxation  bills 
and  others.  Assemblyman  Albert  Ross  has  a 
bill  which  would  tax  all  films  VA  cents  per 
foot,  including  those  made  elsewhere  and  im- 
ported. 

Ten  per  cent  theatre  tax,  starting  at  10  cent 
admissions,  would  return  estimated  $5,350,000 
revenue. 

Another  tax.  of  5  per  cent  on  film,  photogra- 
phic supplies  and  10  per  cent  on  cameras  would 
return  together  about  $12,000,000. 

Motion  picture  censorship  is  proposed. 

A  state  tax  would  be  paid  on  incomes ;  an- 
other would  tax  branches  of  chain  organiza- 
tions, including  theatres.  The  scale  is  graduated. 

State  Federation  of  Labor  sponsored  a  bill 
which  would  compel  employment  of  two  men 
in  a  projection  booth.  Exhibitors  say  its  pas- 
sage would  compel  closing  of  200  theatres,  one- 
fourth  of  all  houses  in  the  state.  George  Bowers 
introduced  the  bill  (No.  260)  in  the  assembly. 

Another  state  bill  would  make  amendments 
to  the  eight-hour  law  requirements  on  women's 
work  to  make  it  include  females  employed  in 
studios  and  laboratories. 

Legislators  are  discussing  the  advisability  of 
introducing  a  measure  restricting  the  immigra- 

(Continued  on   page  22) 


10 


MOTION    PICTURE  HERALD 


February    18,  1933 


WILLIAM  FOX 
SAYS  A  BOOK! 

and  Upton  Sinclair  s  story  of  what  he  said  is  commented  upon 

by  TERRY  RAMSAYE 


Tuesday  morning  the  motion  picture  in- 
dustry came  to  its  office  in  New  York  to 
find  a  book  entitled  "Upton  Sinclair  pre- 
sents William  Fox"  on  its  desk. 

For  some  two  years  following  his  de- 
parture from  the  Fox  Film  Corporation  as 
its  executive  chief,  Mr.  Fox  has  been  silent, 
at  least  so  far  as  the  public  prints  are 
concerned.  Now  he  has  not  only  broken 
his  silence,  he  has  in  fact  shattered  it,  ex- 
plosively, violently.  His  book  is  by  itself 
proclaimed  as  intended  to  be  nothing  less 
than  an  earthshaking  blast. 

In  some  groups  of  the  social  organism 
it  might  be  a  sensation  but  the  world  of 
Broadway  and  the  motion  picture  is  prac- 
tically book-proof.  It  can  be  set  agog  by 
a  line  in  Walter  Winchell's  column  on 
Monday  morning,  but  when  you  say  a  book 
to  Broadway  you  are  not  speaking  its 
language. 

MR.  FOX'S  BOOK  APPEARS  TO  BE  A 
document  of  purpose.  It  is  primarily  a 
trial  in  print  of  his  issues  with  those  who 
unhorsed  him  in  Fox  Film  Corporation,  with 
only  one  witness  on  the  stand,  Mr.  William 
Fox.  The  trial  results  in  an  instructed 
verdict  for  Mr.  William  Fox,  against  all 
and  sundry,  the  banks,  the  electrical  com- 
panies. Wall  Street,  institutionally,  and  all 
persons  thereunto  allied  or  connected, 
each  and  severally,  forever  and  ever. 

The  volume  came  to  Broadway  accom- 
panied by  assorted  tracts,  pamphlets  and 
brochures,  one  of  which  bears  the  sugges- 
tion that  the  motion  picture  become  a 
government  enterprise,  with  Mr.  Fox  as  its 
'dollar-a-year  dictator  in  behalf  of  the 
commonweal. 

A  considerable  element  of  interest  in 
"Upton  Sinclair  presents  William  Fox"  re- 
poses In  the  interesting  personality  of  Mr. 
Sinclair.  To  one  familiar  with  the  life  and 
thought  patterns  of  both  of  them,  no  two 
men  could  have  been  farther  apart  than 
they  were  a  few  years  ago  with  Mr.  Fox 
in  Tenth  avenue,  the  master  of  a  struc- 
ture of  maybe  some  half  a  thousand  mil- 
lions, and  Mr.  Sinclair  out  in  California, 
the  master  of  a  lot  of  copy  paper  and 
language.  Mr.  Fox  was  the  iron-handed 
millionaire  magnate.  Mr.  Sinclair  was  the 
ardent  radical  writer,  riding  in  eternal  joust 
against  the  windmills  of  finance  and  In- 
dustry. The  old  saw  has  it  that  "politics 
makes  strange  bedfellows."  That  Is,  how- 
ever, a  trivial  phenomenon  compared  to 
what  the  wars  of  purse  and  pride  can  do 
to  literature  and  collaborators. 


After  reading  "Upton  Sinclair  presents 
William  Fox,"  I  am  now  prepared  for  an 
announcement  of  "My  Life  and  Empire — 
as  told  by  George  V  to  Leon  Trotsky." 

MR.  SINCLAIR.  A  NEW  YORKER  BY 
nurture,  rose  In  the  world  of  writing  many 
and  many  a  year  ago  with  a  volatile  pen 
and  a  big  market  in  the  muckraking  maga- 
zines. He  came  from  a  background  of  cul- 
ture and  of  one-time  wealth.  He  has  been 
continuously  motivated  by  an  apparent 
conviction  that  the  status  quo  is  not  only 
wrong  but  Intrinsically  tragic.  The  muck- 
raking age  rose  to  Its.  crest  and  subsided, 
but  Mr.  Sinclair  did  not.  He  has  been  at 
It  ever  since.  He  lives  in  a  curious  world 
of  which  he  Is  the  precise  mathematical 
center,  entirely  surrounded  by  the  hellish 
forces  of  malevolent  schemers  against  him 
and  the  race.  Whatever  Is,  Is  personal, 
and  he  burns  with  it.  He  Is  probably  the 
happiest  writer  In  America,  enjoying  al- 
ways a  sense  of  persecution  and  suppres- 
sion, living  on  and  on,  it  must  seem  to 
him,  an  exciting  and  charmed  life  In  de- 
fiance of  his  mighty  foes  which  connive 
against  him  on  every  hand.  He  is  a  best 
seller  with  a  mail  order  distribution  to  an 
audience  of  malcontents,  with  large  foreign 
circulations.  He  is  a  highly  competent 
writer,  with  force,  charm  and  a  keen  sense 
of  the  dramatic.  He  has  never  yet  em- 
ployed the  expedient  of  under-statement. 

This  work  on,  about,  and  for  Mr.  Fox  is 
Mr.  Sinclair's  second  major  Impingement 
on  the  world  of  the  motion  picture.  He  is 
incidentally  Interested  In  "The  Spirit  of 
Mexico,"  the  much  behandled  Serge  Elsen- 
stein  production  made  some  two  years  ago 
after  the  Russian  director  took  his  bitter 
parting  with  Hollywood.  The  picture  is, 
by  the  bye,  now  said  to  be  In  the  hands  of 
Sol  Lesser  for  Independent  distribution. 
But  the  first  of  Mr.  Sinclair's  Impacts  was 
back  in  the  days  of  screen  beginning,  un- 
planned and  accidental. 

IT  CHANCED  THAT  WILLIAM  N.  SELIS 
of  Chicago,  about  1905,  made  an  indus- 
trial picture  of  the  meat  packing  activities 
of  Armour  &  Company  in  Chicago  at  the 
Instance  of  the  late  and  belligerent  P.  D. 
Armour.  The  packing  house  was  all  scrub- 
bed up  and  put  on  dress  parade  for  the 
picture.  The  picture  got  a  trivial  distri- 
bution and  went  on  the  shelf.  About  two 
years  elapsed  and,  In  the  midst  of  the  ex- 
citing days  of  Theodore  Roosevelt  as 
president,  Mr.  Sinclair  punctured  America's 


industrial  calm  by  his  muckracking  stock 
yards  and  packing  house  novel,  "The 
Jungle."  This  volume  raised  quite  as  much 
hell-in-general  as  Mr.  Fox  and  Mr.  Sinclair 
seem  to  hope  for  the  opus  out  this  week. 

There  were  investigations,  shouts  from 
Theodore-the-mighty,  International  com- 
plications in  the  beef  market,  legislation 
and  what  not.  Mr.  Armour  got  very  hot 
under  the  collar.  He  thought  about  that 
lovely,  sweet  scented  packing  house  pic- 
ture and  called  up  Colonel  Sellg  to  order 
new  prints  in  vast  numbers. 

"But  I  can't  make  them,"  replied  Colonel 
Selig,  "because  Edison's  lawyers  have  me 
tied  up  tight  with  Injunctions  for  patent 
infringement  and  they  are  about  to  be 
made  permanent." 

The  consequence  of  that  was  that  all  the 
lawyers  that  the  powerful  P.  D.  Armour 
could  call  to  the  rescue  plunged  Into  a 
battle  to  prolong  the  life  of  Colonel  Sellg's 
film  enterprise  so  the  prints  of  the  packing 
town  picture  could  go  forward.  The  result 
was  that  the  Selig  concern  not  only  sur- 
vived but  prospered  and  lived  to  be  an 
important  factor,  with  Thomas  A.  Edison, 
a  handful  of  years  later,  in  the  formation 
of  the  Motion  Picture  Patents  Company. 
The  great  picture  combine  was.  In  a  sense, 
a  by-product  of  Mr.  Sinclair's  novel. 

Probably  the  best  known,  in  America,  of 
Mr.  Sinclair's  more  recent  works  Is  his  sen- 
sational treatment  of  journalism  In  "The 
Brass  Check."  If  the  American  press  and 
the  powers  it  serves  really  felt  as  badly 
about  Mr.  Sinclair  as  "The  Brass  Check" 
indicates,  he  would  long  ago  have  been 
dissolved  in  sulphuric  acid  and  filtered 
through  a  blotter. 

IT  IS  DOUBTLESS  HIS  INTENSE  EGO- 
centricity  which  enables  him  to  write  so 
continuously  and  with  so  much  internal 
and  external  heat.  This  is  a  terrible  world, 
but  it  is  his  world,  and  mayhap  he  will  be 
its  redeemer.  A  few  years  ago  Mr.  Sinclair 
addressed  the  present  writer  with  a  con- 
siderable line  of  Inquiry  about  the  motion 
picture  industry  and  some  of  Its  Internal 
affairs.  The  Inquiry  was  answered  In  con- 
siderable detail  and  a  pleasant  Interlude  of 
correspondence  was  had.  Mr.  Sinclair 
presently  desired  to  express  appreciation 
of  the  cooperation  and  sent  along  a  pres- 
ent— it  was  an  unautographed  paper  copy 
of  the  life  of  Mr.  Sinclair  written  by  Floyd 
Dell.  That  was,  one  can  be  sure,  the  most 
gallant  gesture  that  could  occur  to  him. 
Mr.  Sinclair  calls  his  biographer,  Mr. 


February    18,    193  3 


MOTION    PICTURE  HERALD 


II 


FLOURISH  OF  DARINC-BUT  CAUTIOUS 


Dell,  to  the  aid  of  the  book  on  Mr.  Fox 
quoting  in  a  foreword  from  portions  of  a 
report  Mr.  Dell  Is  said  to  have  written  to 
a  publishing  house  to  which  this  Fox  work 
was  submitted — submitted  without  accept- 
ance, one  may  judge,  since  the  book  is  now 
being  published  personally  by  Mr.  Sinclair. 
Mr.  Dell's  report  forecasts  "It  will  be  in 
front  page  headlines  and  a  Congressional 
Inquiry  may  keep  it  there  for  weeks  or 
months." 

After  which  Mr.  Sinclair,  once  again  de- 
liciously  shuddering  in  apprehension  of  the 
perils  of  his  lone  knighthood  out  against 
the  conspiring  foes  of  rectitude,  righteous- 
ness and  the  race,  says: 

"I  am  printing  a  first  edition  of  ten 
thousand  copies  of  this  book  and  am  dis- 
tributing it  as  widely  and  as  quickly  as 
possible.  I  don't  know  how  many  days  will 
be  allowed  me  after  this  bombshell  hits  Wall 
Street  and  Hollywood.  Suffice  it  to  say  I 
will  stay  in  the  ring  until  I  am  knocked 
Mlt.  ..." 

In  his  title  page  Mr.  Sinclair  has  gone 
kittenlshly  movie  In  technique,  that  is  to 
say  after  the  manner  of  movies  as  they 
used  to  be,  in  the  following  manner: 

UPTON  SINCLAIR 
presents 
WILLIAM  FOX 

A  FEATURE  PICTURE  OF  WALL  STREET 
AND  HIGH  FINANCE 
In  Twenty-nine   Reels  with  Prologue 
and  Epilogue 

A  Melodrama  of  Fortune,  Conflict  and 
Triumph.  Packed  with  Thrills  and  Heart 
Throbs.  The  Masters  of  Millions  envy  his 
Triumph  and  Plot  his  Downfall.  The  Octopus 
Battles  the  Fox.  The  Duel  of  a  Century! 
The  Sensation  of  a  Lifetime! 

Never  in  Screen  History  has  there  been  a 
feature  so  Stupendous  as  this.  An  Inside 
Story,  a  First  Hand  Revelation  of  Politics 
and  Finance,  with  a  Ten  Billion  Dollar  cast 
of  Statesmen  and  Financiers. 

At  the  same  time  a  Story  for  the  Family, 
tense  and  moving,  with  Love,  Loyalty  and 
a  Woman's  Soul.  A  Romance  so  fine,  so 
true,  so  loaded  with  Laughter  and  Tears, 
that  none  can  resist  it. 

AMERICA  WAITS  FOR  THIS  DRAMA 
PUT  ITATTHE  HEAD  OF  YOUR  PROGRAM 
IT  WILL  PACK  THEM  IN!! 

Mr.  Sinclair's  "production"  gets  into  the 
chapter  entitled  Reel  Two  before  he  starts 
his  running  narrative,  which  takes  a  run- 
ning start  with  the  birth  of  Mr.  Fox  in 
the  hamlet  of  Tulchva  In  Hungary,  in  his 
gradual  approach  to  the  heavy  drama  set- 
tings of  Wall  Street.  But  through  the 
pages  before,  we  are  given  an  interesting 
and  graphic  picture  of  the  process  by 
which  the  book  came  into  being. 

Mr.  Fox  seems  to  have  gone  looking  up 
Mr.  Sinclair  out  in  California  with  an  im- 
pulse toward  giving  him  the  background 


material  for  a  novel,  a  regular  Sinclair 
novel.  But,  writes  Mr.  Sinclair,  "I  saw  at 
once  that  this,  If  I  wrote  it,  would  be  a 
fact  story,  told  in  detail  and  documented." 

Thereafter  we  are  shown  Mr.  Fox  calling 
day  after  day  for  thirty-six  days  to  sit  in 
the  Sinclair  churchly  and  high  vaulted 
atelier  to  talk,  talk,  talk,  as  fast  as  two 
stenographers  could  take  it.  with  his  at- 
torney Benjamin  Reass  sitting  by,  and  Mr. 
Sinclair  supplying  ignition  by  questioning 
now  and  then.  We  see  Mr.  Fox  In  white 
socks  and  sweater,  a  row  of  cellophaned 
cigars  in  his  pocket,  and  one  continuously 
In  hand,  as  he  sits,  vehemently  dictating, 
sipping  orange  juice,  lighting  and  relight- 
ing his  cigar,  tediously  careful  with  his 
ashes,  and  picking  the  little  scraps  of  cello- 
phane from  the  rug. 

Mr.  Sinclair  perhaps  does  not  know  quite 
how  good  that  sector  of  his  story  is,  for 
Mr.  Sinclair  never  ran  the  gauntlet  of  the 
ex-police  guards  who  sat  along  the  halls, 
aisles  and  vistas  of  the  Fox  offices  In  Tenth 
avenue,  delivering  the  caller  at  last  to  the 
secretaries  who  in  turn  opened  the  sanc- 
tum of  the  Fox  Presence  with  a  key. 

It  was  the  tightest  lipped  office  in  all 
the  world  of  industry.  He  was  adamant 
and  inaccessible  In  terms  that  made  Mt. 
Everest  seem  a  foothill.  Only  a  few  years 
ago  one  of  the  transient  heads  of  the 
Fox  Film  Corporation  came  in  despair  to 
the  writer  of  this  review  for  the  informa- 
tion about  Mr.  Fox  and  his  company  with 
which  to  write  a  booklet  on  the  corpora- 
tion's anniversary. 

Yet  now  we  see  this  cold,  strong,  silent 
man,  in  the  workshop  of  the  volatile  and 
radical  Mr.  Sinclair,  pouring  out  his  iron 
heart  to  a  battery  of  stenographers.  Here 
is  literary  catharsis  with  a  vengeance. 

MR.  SINCLAIR,  DESPITE  HIS  FLOURISH 
of  daring,  does  on  page  XVII  of  the  "Pro- 
logue" set  up  certain  cautions,  saying: 
"This  is  William  Fox's  story  as  he  told  It 
to  me,  and  my  job  has  been  to  put  it  into 
literary  form;  to  order  It,  select  the  vital 
parts,  cut  out  the  repetition,  and  clear  up 
obscurities  by  questioning  my  subject. 
Wherever  there  are  letters,  affidavits, 
court  records,  financial  statements,  etc.,  I 
have  mentioned  these  sources  and  am  of 
course  responsible  for  quoting  these  cor- 
rectly. Also  I  have  here  and  there  stated 
my  own  opinions,  always  making  clear  they 
are  mine.  But  for  all  the  statements  In 
the  book  wViIch  rest  on  the  authority  of 
William  Fox,  he  stands  responsible." 

Mr.  Sinclair  says  Mr.  Fox  has  no  share 
In  the  royalties  which  may  accrue;  that 
they  are  to  be  devoted  to  placing  a  set 
of  twelve  volumes  of  the  works  of  Upton 
Sinclair  In  public  libraries  throughout  the 
world. 

The  story  Is  no  delicate  Thornton  Wilder 


mist  of  narrative  rhetoric.  It  is  the  true 
and  proper  product  of  the  melding  of  the 
758  typewritten  pages  of  Mr.  Fox's  drama-  , 
tic  dictation  fed  through  the  distillery  of 
Mr.  Sinclair's  literary  processes.  it  has 
lost  nothing  in  the  process.  One  can  read 
Mr.  Sinclair's  words  and  hear  the  voice, 
the  stentorian  voice,  of  belligerent  William 
Fox,  the  seductive  voice  of  the  seeking 
William  Fox,  the  pleading  voice  of  the 
hurt  William  Fox,  the  derisive  voice  of  the 
triumphant  William  Fox,  the  assured  voice 
of  the  confident  William  Fox.  Both  Mr. 
Sinclair  and  Mr.  Fox  have  done  a  complete 
job  of  what  they  set  out  to  set  down.  It 
is  a  story  told  entirely  In  black  and  white. 
Like  all  Sinclair  stories  and  like  all  Fox 
arguments  there  are  only  two  sides,  a  right 
side  which  is  theirs,  a  wrong  side  whicfi  is 
the  other  fellow's.  The  rights  are  all  right 
and  the  wrongs  are  all  wrong,  utterly, 
damnably,  perniciously  and  eternally,  with 
malice  aforethought  and  conspiracy  with- 
out end,  until  hell  freezes  over  and  three 
days  past.  This  makes  the  telling  sirhple. 
There  are  no  delicate  nuances  of  tremu- 
lous fact,  where  several  things  might  be 
true  at  once,  no  issues  wherein  an  honest 
man  might  differ  with  another  honest  man. 
It  is  a  cast  iron  silhouette  of  Fox  lily  virtue, 
cameoed  against  black  Wall  Street  vil- 
lainy. 

THE  CHAPTER  TITLES  ARE  AS  GOOD 
as  a  book,  among  them:  "Shoe  Blacking 
and  Lozenges,"  "Pretzels  and  Buffalo  Pans." 
"The  Vultures,"  "The  Octopus,"  "The  Fox 
Trap,"  "The  Scales  of  Justice."  "The  Rep- 
tyle,"  "Captain  Kidd,"  "Empty  Shells." 

There  are  interludes  of  tremulous  music, 
sentiment  if  you  please,  eye-dabbing  sen- 
timent. We  are  snown  this  poor  man.  with 
maybe  only  something  like  fifty  millions 
to  his  name,  the  victim  of  the  machina- 
tions of  the  mighty. 

The  book  names  names  endlessly  and 
Mr.  Sinclair  is  very  likely  to  get  himself 
considerably  spanked  by  H.  L.  Mencken 
of  American  Mercury  for  not  putting  an 
index  in  his  book.  That,  however,  is  not 
a  fault  but  in  truth  a  clever  device.  When 
I  wrote  my  "A  Million  and  One  Nights" 
the  fact  that  it  was  perfectly  indexed  vast- 
ly reduced  the  circulation.  The  motion 
picture  Industry  borrowed  copies  from  me 
and  looked  Itself  up  In  the  index  to  see 
what  I'd  said  about  it,  returning  the  book 
with  thanks.  They  will  all  have  to  read 
Mr.  Fox's  book  to  find  out  this  time. 

Mr.  Fox  puts  everybody  in  the  book  and 
displayed  exhibits  endlessly  to  his  collabo- 
rator. It  gives  Mr.  Sinclair  chance  to 
remark  that  the  signature  of  John  D.  Rock- 
efell  er  Is  like  a  schoolboy's  and  variously 
record  considerable  passages  which  have, 

(Continued  on  following  page) 


12 


MOTION    PICTURE  HERALD 


February    18,  1933 


WILLIAM  FOX 
SAYS  A  BOOK! 


ROXY  TAKES  FLING  AT 
^BROADWAY  WOLVES' 


Bankruptcy  Bill 
May  Carry  Over 

Apparent  unwillingness  of  the  United 
States  Senate  judiciary  committee  to  under- 
take the  difficult  task  of  framing  bank- 
ruptcy relief  for  corporations  may  have 
the  effect  of  killing  bankruptcy  reform  legis- 
lation for  the  current  session. 

Embodying  only  provisions  for  the  ex- 
tension and  composition  of  individual  in- 
debtedness, a  skeleton  bill  was  submitted  to 
the  Senate  February  13.  Legislation  adopted 
by  the  House,  but  rejected  by  the  Senate 
committee,  provided  also  for  reorganiza- 
tion of  corporations  unable  to  meet  their 
indebtedness. 

"So  much  division  existed  regarding  these 
sections  it  was  felt  to  be  impossible  to  pass 
a  bill  of  such  broad  nature  at  this  session," 
it  was  declared  by  Chairman  Norris  of  Ne- 
braska in  explaining  the  elimination  of  cor- 
poration relief  provisions. 

College  Women  Raise  Film's 
Social  Value,  Says  Milliken 

College  women  can  heighten  the  social 
value  of  motion  pictures  by  establishing 
higher  standards  of  adult  appreciation,  said 
Carl  E.  Milliken,  secretary  of  the  Motion 
Picture  Producers  and  Distributors  of 
America,  speaking  before  the  Muncie,  In- 
diana branch  of  the  American  Association 
of  University  Women  this  week.  Mr.  Mil- 
liken said  he  attributed  this  fact  to  the 
generally  broad  cultural  background  con- 
tributed by  university  women  to  the  ap- 
praisal of  adult  films,  and  to  the  fact  that 
in  their  position  as  community  leaders  they 
set  the  fashion  in  film-going  as  in  dress. 

In  Indianapolis,  on  the  following  day,  Mr. 
Milliken  told  the  Association  that  in  its 
functions  as  the  greatest  mass  entertainment 
medium  in  the  nation,  the  motion  picture 
cannot  be  designed  solely  for  audience 
minorities.  He  pointed  out  that  in  spite  of 
this,  the  industry,  in  cooperation  with  in- 
terested public  groups,  has  made  great 
strides  towards  the  solution  of  the  prob- 
lem of  the  child  and  the  motion  picture. 


American  Films  Lead 
In  Chinese  Market 

Distribution  of  American  motion  picture 
films  in  China  amounts  to  about  420  new 
feature  films  annuallv,  compared  with  about 
90  British,  or  a  total  of  about  4,500,000 
linear  feet,  according  to  a  recent  release  of 
the  motion  picture  division  of  the  Depart- 
ment of  Commerce.  Added  to  these  are 
1,200,000  feet  of  shorts,  including  news 
reels,  or  a  total  of  5,700,000  linear  feet. 

In  all  China  there  are  only  about  200  the- 
atres, of  which  about  90  are  equipped  for 
sound.  Shanghai,  Hong  Kong  and  Canton 
represent  the  principal  sound  picture  mar- 
ket. Shanghai  now  has  six  first-run 
theatres. 


Recuperating,  Rothafel  Plans 
Return  to  Radio  City  in 
April;  Says  He  Knew  Vaude- 
ville Would  Fail  at  Music  Hall 

S.  L.  (Roxy)  Rothafel,  setting  at  rest 
"all  this  stuff  that  is  going  around  about 
me,"  told  the  New  York  Herald  Tribune 
this  week :  "I'll  be  back  in  April,  after  a 
trip  South,  and  go  back  to  work,"  with  the 
reference  to  Radio  City  and  its  two  theatres, 
which  he  left  after  the  twin  opening  to 
undergo  an  operation. 

Resting  in  his  New  York  apartment,  Roxy 
took  the  opportunity  to  flash  his  disgust  at, 
give  the  lie  to  "this  Broadway  crowd,"  of 
whom  he  said,  "They're  all  wolves." 

"They're  glad  when  somebody  who  has 
always  stood  for  something  constructive  in 
the  theatre  stubs  his  toe,"  he  said.  "While 
I  was  flat  on  my  back  they  were  circulating 
rumors  that  I  was  'out'  at  Radio  City,  that  I 
wasn't  sick  at  all — ^just  stalling." 

Firing  with  both  barrels  at  the  Broadway 
crowd,  ■  Roxy  expressed  his  feelings  unmis- 
takably: "I'm  sick  of  it.  These  sophisti- 
cated, worldly  wise,  narrow-faced,  sharp- 
eyed  low-lifes  that  hang  around  Broadway ! 
I  used  to  like  to  walk  down  Broadway  in 
the  old  days.  Now  I  never  walk  there  when 
I  can  help  myself.  I  feel  like  I  ought  to 
go  home  and  take  a  bath  when  I  do.  The 
whole  street  exists  by  shots  in  the  arm  of 
excitement,  filthy  scandals  and  jealous 
rumors." 

In  defense  of  his  original  idea  of  Radio 
City  entertainment,  Roxy  spoke  with  just 
a  shade  of  bitterness :  "What  did  they  think 
I  was — a  miracle  man,  a  demi-god?  That's 
silly.  We  all  make  mistakes.  I'm  human, 
I  make  mistakes,  too.  With  that  show  (the 
I\Iusic  Hall),  sick  as  I  was,  there  wasn't  a 
chance  to  really  get  it  whipped  into  shape, 
but  I  stuck  with  it,  night  and  day,  with  doc- 
tors and  nurses  in  constant  attendance ;  I 
wouldn't  let  my  associates  down  then." 

Roxy  indicated  that  he  was  still  "a  pretty 
sick  man,"  and  graphically  described  the 
sinking  feeling  he  experienced  during  the 
more  serious  period  of  his  illness,  followed 
by  the  return  to  better  health.  "It's  a 
funny  feeling,"  he  said. 

Mr.  Rothafel  indicated  that  he  knew  from 
the  start  it  would  be  impossible  to  maintain 
a  vaudeville  policy  at  the  Music  Hall,  that 
operation  as  a  motion  picture  theatre  was 
inevitable.  "The  time  was  not  right  to  try 
to  ask  a  $2.50  top,"  he  declared.  A  change 
is  to  be  expected  in  the  policy  of  the  RKO 
Roxy,  he  confided,  but  he  was  vague  as  to 
the  nature  of  that  change,  or  the  date  it 
would  be  effective.  If  musical  shows  go  in, 
they  will  be  originals,  he  indicated,  not  re- 
vivals. 

He  took  a  moment  to  praise  Noel  Coward, 
playwright,  classifying  him  as  one  of  the 
geniuses  of  the  theatre  today.  Mr.  Coward, 
George  M.  Cohan,  Charlie  Chaplin  and 
Charles  Frohman  are  four  figures  which 
will  be  remembered  in  the  theatre,  according 
to  Mr.  Rothafel. 

With  a  final  thrust  at  the  "Broadway 
wolves,"  Roxy  noted  his  opinion  that  there 
are  no  longer  any  provinces,  any  "sticks." 


(Continued  from  preceding  page) 

one  would  say,  very  little  bearing  on  the 
story,  as  for  instance  a  yarn  about  Win- 
field  Sheehan,  Fox  chief  of  production,  in 
his  days  as  secretary  to  Rhinelander 
Waldo,  New  York  police  commissioner, 
and  various  matters  therein  concerned.  Mr. 
Fox  does  not,  however,  go  exhaustively  In- 
to the  history  of  his  own  Fourteenth  stree"!" 
career  and  Tammany  friendships,  hlenry 
Ford  gets  a  bit  of  attention,  and  there 
are  bankers  by  platoons  from  Bernard  M. 
Baruch  to  Albert  H.  WIggIn  and  many  a 
name  between. 

In  the  array  of  those  whom  Mr.  Fox  and 
Mr.  Sinclair  bring  Into  their  tale  for  treat- 
ments and  notice  are:  hiarold  Franklin, 
Fiarley  Clarke,  hiarry  L.  Stuart,  Samuel 
Untermyer,  Charles  Evans  Hughes,  Will 
hi.  Hays,  Adolph  Zukor,  Louis  B.  Mayer, 
Herbert  Hoover,  Clarence  Dillon,  Felix 
Warburg,  Charles  M.  Schwab,  Warner 
Brothers,  Elisha  Walker,  and  Saul  Rogers. 
The  Chase  National  Bank  Is  more  than 
occasionally  mentioned. 

The  reader  will  look  in  vain,  however,  for 
any  reflection  of  the  mood  of  the  dramatic 
Mr.  Fox  as  he  was  quoted  at  Miami  Beach 
with  Al  Jolson,  In  Arthur  Brisbane's  Hearst 
paper  column  the  other  day: 

'The  smiling  one  is  William  Fox,  whom 
you  know  in  connection  with  motion  pic- 
tures. Says  he,  'They  absolutely  kicked 
me  out  of  the  moving  picture  business, 
FORCED  ME  to  take  twenty  million  dol- 
lars in  cash  and  $500,000  a  year  salary  for 
a  good  many  years.  I  had  no  choice  in 
the  matter,  they  just  forced  me.' 

"His  smile,  absolutely  genuine,  as  he  says 
this  would  annoy  some  of  those  that  did 
the  forcing." 

But  that  you  see  is  not  a  part  of  the 
story  of  persecution  that  Mr.  Sinclair  had 
to  write  and  so  It  Is  not  In  the  book. 

Advices  come  along  from  Hollywood 
that  in  addition  to  the  profits  which  may 
be  produced  by  the  book,  Mr.  Sinclair 
"sacrificed  his  Socialist  principles  to  the 
extent  of  twenty-five  thousand  dollars  for 
services  rendered."  Whether  he  got  that 
price,  or  any  price,  or  not,  he  earned  It. 
And  what  a  good  Sinclair  time  he  had 
doing  It! 

Canada's  Houses  Get  Best 
Fire  Rating  in  Dominion 

A  current  report  of  J.  Grove  Smith,  Do- 
minion fire  commissioner,  at  Ottawa,  gives 
motion  picture  theatres  the  highest  rating  in 
the  matter  of  fire  control  among  all  classes 
of  property  in  Canada.  The  report  shows 
that  during  the  past  year  only  19  film  fires 
occurred  among  820  theatres  and  the 
property  damage  was  limited  to  $4,300  in 
the  aggregate. 

This  is  described  as  a  record  inasmuch  as 
the  820  theatres  represent  a  total  real  prop- 
erty value  of  $45,000,000.  In  the  operation 
of  these  theatres,  it  is  pointed  out,  the  total 
of  films  projected  in  the  vear  was  2,880,- 
000,000  feet,  or  546,000  m'iles  of  celluloid. 


February     18,  1933 


MOTION    PICTURE  HERALD 


13 


THE  CAMERA  REPORTS 


VISITS  BRITISH  STUDIO.  (Left)  Arthur  Kelly 
(extreme  left),  vice-president  of  United  Artists, 
at  the  studios  of  British  &  Dominions,  whose 
product  U.  A.  has  arranged  to  release.  Shown 
with  him  are  Sydney  Howard  and  Winifred 
Shotter,  stars;  Jack  Raymond,  director;  Murray 
Silverstone,  manager  of  U.  A.  in  England;  and 
Hubert  T.  Marsh,  managing  director  of  B.  &  D. 

[  Story  on  page    16  ] 


FEATURED.  (Right)  Claire  Dodd,  one  of  the 
newer  screen  personalities,  who  has  won  a  place 
on  the  billing  with  her  role  in  support  of  Joe 
E.  Brown  in  "Elmer  the  Great,"  Warner  Brothers 
adaptation  of  that  stage  success. 


WRIT  IN  CONCRETE.  Diana  Wynyard,  now 
famed  for  her  artistry  In  Fox's  "Cavalcade;" 
inscribing  her  name  in  concrete  in  the  forecourt 
of  Grauman's  Chinese  theatre  in  Hollywood. 


BAG  AND  BAGGAGE.  A  bit  of  a  travelogue 
of  Mary  Pickford,  who,  having  completed 
"Secrets"  for  United  Artists,  is  on  her  way  to 
join  Douglas  Fairbanks  in  Europe.  She  is  shown 
arriving  In  New  York. 


RETURN  FROM  ASIATIC  FILMING  EXPEDITION.  Affording,  incidentally,  an 
occasion  to  recall  the  screen's  first  "vampire"  pictures.  For  shown  meeting  Bennie 
Zeldman  and  Ward  Wing  on  their  arrival  in  America  from  the  Dutch  East  Indies 
Is  Theda  Bara,  accompanied  by  Mrs.  Wing,  her  sister.  Negotiations  are  now  in 
progress  with  Wide  World  for  release  of  the  Zeidman-Wing  production. 


14 


MOTION    PICTURE  HERALD 


February     18,  1933 


ANNIVERSARY.  The  fifth  one  of  the 
first  talker,  "Jazz  Singer,"  thus  cele- 
brated upon  Al  Joison's  arrival  in  New 
York  to  open  his  United  Artists  film, 
"Hallelujah,  I'm  a  Bum." 


LUNCHEON  SPEAKERS.  (Be- 
low) Those  who  addressed  the 
18th  annual  luncheon  of  the 
National  Board  of  Review:  Wil- 
ton A.  Barrett,  executive  secre- 
tary; Judge  John  R.  Davies, 
chairman;  George  W.  Klrch- 
wey,  presiding  chairman;  Judge 
William  J.  Day;  Francis  Led- 
erer,  stage  and  RKO  star;  Mrs. 
Oliver  P.  Harriman,  Miriam  Jor- 
dan and  Marguerite  Churchill. 
[  Sfory  on  page  1 8  ] 


NEW  COLUMBIA  PRODUCER.  Gilbert  Miller,  for  years 
one  of  New  York's  leading  theatrical  producers,  arriving 
in  Hollywood  to  extend  his  career  to  motion  pictures, 
under  contract  to  Columbia.  He  will  both  produce  and 
direct  for  Columbia.  With  him  is  Mrs.  Miller. 


RAGS  AND  ERMINE.  Or,  if  technical- 
ities be  insisted  upon,  patches  and  mink, 
it  having  been  a  cold  day  on  the  RKO 
Radio  lot  when  this  study  of  Katharine 
Hepburn  was  made. 


February    18,  1933 


MOTION    PICTURE  HERALD 


15 


AN  ANNIVERSARY.  Veterans  all,  t-hese  motion  picture  executives  of  long 
standing  and  high  repute  foregathered  one  day  recently  in  Hollywood  to 
commemorate  the  20th  anniversary  of  Jesse  L.  Lasky's  entrance  into  the 
motion  picture  industry.  Seated  left  to  right,  they  are:  Sidney  R.  Kent, 
Mr.  Lasky,  V/infield  Sheehan  and  Cecil  B.  DeMille,  Mr.  Lasky's  1913  partner. 


AT  HOME.  With  her  two  best  pals,  "Lucrezia" 
(on  the  rail)  and  "Black  Heart"  (resting),  is  Gloria 
Stuart,  budding  star  who  has  really  just  begun  to 
twinkle  under  the  tutelage  of  Universal.  Her  lat- 
est: "A  Kiss  Before  the  Mirror." 


CRASH!  (Below)  Mechan- 
ically all  set  for  the  waiting 
cameramen  is  this  highly 
authentic  -  appearing  crack- 
up,  a  feature  of  First  Na- 
tional's   "Central  Airport." 


VERTICAL  TANDEM, 
still    cameraman  took 
sponsored  by  V/arner, 
to  re-contract  them. 


Head  first  is  the  way  the 
this  assorted  femininity, 
which  had  sufficient  faith 
From  the  top,  they  are 


Geraine  Greer,  Alice  Jans  and  Lorena  Layson. 


16 


MOTION    PICTURE  HERALD 


February     18,  1933 


SMPE'S  TEST  FILM 
TO  AID  PROJECTION 


Aim  to  Detect  Maladjustments 
of  Optical  Systems  and  Cor- 
rect Chromatic  Aberration, 
Sound  Track,  Travel  Ghost 

A  test  film  to  be  supplied  to  theatres  for 
correcting  both  visual  and  sound  projection 
difficulties,  has  been  developed  by  the  So- 
ciety of  Motion  Picture  Engineers  and  will 
have  a  tryout  at  a  meeting  of  the  projection 
practice  committee  in  New  York  next  week. 
A  preliminary  test  was  made  last  week. 

The  film  was  run  from  a  projection  room 
and  consisted  of  a  design  having  sharp  pro- 
jecting points,  both  top  and  bottom,  for  the 
purpose  of  checking  travel  ghost.  A  second 
design  consisted  of  closely-spaced  horizon- 
tal lines,  and  a  third  design  consisted  of 
closely  spaced  super-imposed  horizontal  and 
vertical  lines  for  purposes  of  testing  flatness 
of  field  of  the  lens  and  sharpness  of  focus. 

According  to  Barry  Rubin,  chairman  of 
the  committee,  which  developed  the  film, 
the  members  were  highly  satisfied  with  the 
demonstration,  the  only  criticism  being  that 
the  black  squares  formed  by  the  intersect- 
ing vertical  and  horizontal  lines  should  be 
larger  to  permit  better  visibility  from  the 
projection  room. 

Methods  of  distribution  of  the  test  films 
have  not  been  decided  upon  as  yet,  accord- 
ing to,  reports  from  the  SMPE  this  week. 
It  is  tliought  that  news  of  the  film  will  be 
sent  out  to  exhibitors,  offering  them  the 
opportunity  of  buying  a  print  outright. 
Prints  will  be  ready  after  the  spring  con- 
vention in  April. 

The  SMPE  Journal  states  in  the  current 
issue  that  the  running  of  the  test  film  in 
theatres  will  provide  both  visual  and  aural 
means  of  detecting  maladjustments  of  the 
optical  systems  of  the  projector,  and  also 
will  indicate  what  adjustments  are  necessary 
for  the  correction  of  chromatic  aberration, 
sound  track  distortions  and  travel  ghost. 

Convention  in  April 

The  spring  convention  of  the  Society 
will  be  held  April  24-28  at  the  Hotel  Penn- 
sylvania in  New  York.  Arrangements  are 
now  being  made  to  hold  an  exhibit  of  newly 
developed  motion  picture  apparatus,  but  it 
will  not  be  of  the  same  nature  as  the  usual 
trade  exhibit,  according  to  Sylvan  Harris, 
manager  of  the  Society.  There  will  be  no 
booths.  Each  exhibit  will  be  allotted  definite 
space  and  all  exhibits  will  be  arranged  in 
one  room.  The  following  regulations  will 
apply : 

1.  The  apparatus  to  be  exhibited  should  be 
new  or  have  been  developed  within  the  past 
12  months. 

2.  Each  exhibitor  will  be  permitted  to  display 
a  card  giving  the  name  of  the  manufacturing 
concern,  and  each  piece  of  equipment  must  be 
labeled  with  a  plain  label  free  from  name  of  the 
manufacturer. 

3.  A  technical  expert  capable  of  explaining 
the  features  of  the  apparatus  exhibited  must 
be  present  during  the  period  of  the  exhibition. 

4.  A  charge  for  the  exhibit  will  be  made  in 
accordance  with  the  space  occupied,  as  follows  : 
up  to  20  sq.  ft.,  $10;  20  to  30  sq.  ft.,  $15;  30 
to  40.  sq.  ft.,  $20;  40  to  50  sq.  ft.,  $25. 

Reports  of  a  socalled  '"fight"  between  the 


Society  of  Motion  Picture  Engineers  and 
the  Academy  of  Motion  Picture  Arts  and 
Sciences  were  vigorously  denied  this  week 
by  Dr.  A.  N.  Goldsmith,' SMPE  president. 

"There  has  never  been  a  fight  between  the 
two  organizations,"  he  said.  "We  may  each 
have  certain  differences  of  opinion,  but  after 
all,  we  are  both  working  fundamentally  to- 
ward he  same  goal." 

The  Society  is  studying  a  series  of  in- 
dustry practices  and  problems,  Dr.  Gold- 
smith said,  and  the  results  of  the  study  may 
or  may  not  agree  with  the  opinion  of  the 
same  problem  held  by  the  Academy.  A 
divergent  opinion  already  has  been  revealed 
on  elongating  the  standard  reel  length  from 
1,000  to  1,700  feet.  ' 

"Who  is  qualified  to  say  that  one  length 
is  better  than  another  ?"  Dr.  Goldsmith  asked. 
"Under  present  economic  conditions  elonga- 
tion might  cost  the  industry  hundreds  of 
thousands  of  dollars  in  readjustments  alone, 
to  say  nothing  of  the  engineering  problems 
which  would  confront  us. 

"The  Society  does  not  hold  itself  up  as 
censors  of  the  .\cademy's  proposals.  We 
only  want  what  is  best  for  the  industry  at 
the  present  time,  and  we'  invite  the  coopera- 
tion of  everyone,  including  Academy  mem- 
bers, in  reaching  a  sensible  solution  of  our 
problems. 

Definite  action  is  being  taken  by  produc- 
ers in  adopting  the  recommendations  of  the 
projection  practice  committee  for  improv- 
ing the  visibility  of  change-over  marks  on 
films,  according  to  Chairman  Rubin.  The 
reconnnended  marks  take  the  form  of  black 
spots  surrounded  by  clear  circles  so  that 
they  can  be  easily  distinguished  by  the  pro- 
jectionist against  either  a  light  or  dark 
background. 

"The  work  of  collecting  data  on  the  clear- 
ances, tolerances  and  tensions  of  projectors, 
begun  some  time  ago,  is  progressing,"  he 
writes  in  the  current  SMPE  Journal,  "and 
the  committee  hopes  to  have  the  material 
sufficiently  complete  for  presentation  to  the 
Society  within  several  months." 


Hulburd  Succeeds  Botsford 

A.  M.  Botsford,  who  last  week  was  named 
assistant  to  Emanuel  Cohen,  vice-president 
in  charge  of  Paramount  production,  has  been 
succeeded  as  head  of  the  story  board  by 
Merritt  Hulburd,  former  associate  editor  of 
the  Saturday  Ez'ening  Post.  Mr.  Botsford 
succeeded  Harold  H.  Hurley,  resigned. 


Frederick  Cornwell  Dies 

Frederick  L.  Cornwell,  attorney,  real  es- 
tate operator  and  at  one  time  prominent  in 
motion  picture  affairs  in  St.  Louis  and  the 
Midwest,  died  last  week  in  St.  Louis  at  the 
age  of  54.  He  had  been  in  ill  health  for 
several  years.  His  mother,  his  widow  and 
a  son  survive. 


Consolidated  Sues  on  Note 

Consolidated  Film  Industries,  Inc.,  has 
filed  suit  in  New  York  supreme  court  against 
United  States  Cinema  Patents  Corporation 
and  Fred  C.  Gunning,  .claiming  an  unpaid 
balance  of  $33,996.14  on  a  negotiable  note. 


3  British-Made 
Films  Set  for  U.A. 

[  Pictures  in   Pictorial  Section  ] 

Three  of  the  12  productions  which  British 
and  Dominions  Film  Corporation  is  to  make 
in  its  London  studios  this  year,  for  release 
throughout  the  world,  by  United  Artitis, 
have  been  named  and  one  is  already  in  work. 
The  international  alliance,  announced  last 
.\ugust  and  effective  January  1,  is  predi- 
cated upon  a  conviction  that  a  well-made 
production  is  welcomed  by  the  exhibitor  re- 
gardless of  the  land  of  its  origin. 

The  three  first  productions  under  the  ar- 
rangement are  these :  "Bitter  Sweet,"  from 
Noel  Coward's  musical  play,  which  will  be 
directed  personally  by  Herbert  Wilcox,  pro- 
duction executive  of  British  and  Dominions  ; 
"The  Queen,"  tentative  title  for  a  produc- 
tion co-starring  Jeanette  MacDonald  and 
Herbert  Marshall,  and  "Night  of  the  Gar- 
ter," starring  Sydney  Howard,,  Winifred 
Shotter  and  other  British  players  under  Jack 
Raymond's  direction.  The  last-named  is 
now  being  made. 

Cohn  Scores  False  Economy 
In  Radio  Talk  on  Pictures 

False  economies  in  film  production  cannot 
be  undertaken  and  at  the  same  time  no 
waste  must  be  permitted,  as  every  dollar  of 
unnecessary  expense  has  to  be  passed  on  to 
the  public,  said  Jack  Cohn,  vice  president 
of  Columbia,  discussing  industry  problems 
over  the  radio  last  week. 

"The  effect  of  false  economies  is  imme- 
diately felt  in  the  box  office  and  all  the 
money  spent  on  the  pictures  is  lost,"  he 
said.  "Years  and  years  of  intense  effort  on 
the  part  of  the  industry  to  improve  the  pub- 
lic's capacity  for  appreciating  entertain- 
ment cannot  be  sacrificed  to  cheap  pictures." 

MGM  Begins  New  Contract; 
Others  To  Follow  March  I 

MGM  this  week  made  available  the  new 
optional  uniform  exhibition  contract,  in  ac- 
cordance with  the  company  announcement 
to  do  so  by  February  15.  Fox  and  Educa- 
tional, whose  sales  forces  are  now  combined, 
placed  the  contract  in  effect  two  weeks  ago. 

Exhibitors  signing  for  the  product  of 
cither  company  have  the  privilege  of  using 
the  new  standard  contract  or  the  old  indi- 
vidual form.  Universal  plans  to  make  the 
contract  available  before  March  1  and  Para- 
mount and  Radio  on  that  date. 


Christie  Debts  Listed 

Christie  Film  Company  has  filed  a 
schedule  in  Los  Angeles  federal  court  in 
connection  with  its  voluntary  petition  in 
bankruptc)'.  Assets  are  listed  at  $568,076, 
and  debts  at  $568,478.  Assets  were  noted  as 
debts  due  the  company  on  open  accounts. 
Charles  and  Al  Christie  filed  personal  peti- 
tions in  bankruptcy  last  December. 


Perley,  Veteran  Actor,  Dead 

Charles  G.  Perley,  stage  and  screen  actor, 
who  played  for  Biograph  and  Kinemacolor 
in  the  early  days  of  the  motion  picture,  died 
last  week  in  Santa  Ana,  Cal.,  at  the  age  of 
47  of  heart  disease.  A  wddow  and  two  sons 
survive. 


February    18,     193  3 


MOTION    PICTURE  HERALD 


17 


EXHIBITORS  WILL  GET  AT  LEAST  15 
MUSICAL  FEATURES  IN  NEW  SEASON 


Movement  Is  Answer  to  Patrons' 
Request  for  Melodious  Pic- 
tures; Studios  Cautious,  How- 
ever, Against  Flooding  Market 

Another  musical-tilm  vogue  is  in  the 
making.  Revival  of  interest  in  pictures  with 
music  will  result  in  the  releasing  of  at  least 
fifteen  or  twenty  music-films  during  the  next 
six  months.  Improved  methods  of  working 
of  musical  numbers  into  the  stories  and  the 
fact  that  music-films  have  been  very  few 
in  number  the  past  year  or  more,  are  re- 
sponsible. 

Word  also  has  reached  Hollywood  that 
exhibitors  are  expressing  a  desire  for  this 
type  of  entertainment,  provided  the  cycle 
is  not  overdone,  and  reports  to  the  Herald's 
"What  the  Picture  Did  for  Me"  department 
bear  this  out.  Growing  radio  competition 
of  music  headliners  is  an  influencing  factor, 
too.  It  is  a  fact,  however,  that  the  studios 
are  going  into  the  venture  cautiously,  with 
no  desire  to  flood  the  market  with  such 
product,  as  was  the  case  a  couple  of  years 
back. 

Public  "Hungry"  for  Good  Music 

A  distinguishing  feature  about  these  new 
musical  offerings  will  be  a  vastly  improved 
technique.  The  old  stage  routines  which 
characterized,  and  more  or  less  petrified,  mu- 
sical screen  fare  of  two  or  three  years  ago, 
have  been  abandoned.  Many  artful  methods 
have  been  developed  by  writers,  directors 
and  producers  to  bring  their  vocal,  instru- 
mental and  dance  numbers  into  the  pictures 
without  apology  or  destruction  of  illusion. 
Action  in  most  cases  will  not  be  slowed 
down,  but  the  musical  interludes  will  be 
definite  developments  in  the  telling  of  stories, 
as  in  the  case  of  Warners'  new  "42nd 
Street,"  which  is  the  first  of  the  new  cycle 
and  embodying  the  new  technique. 

Producers  generally  are  of  the  opinion  that 
the  public  is  "hungry"  for  good  music. 
Sound  recording  is  said  to  have  been  per- 
fected to  the  point  that  screen  music  is 
as  good  as  the  real  thing,  or  better.  So 
with  improved  sound  and  better  methods 
of  story  telling,  it  is  the  belief  in  Hollywood 
that  the  public  will  be  pleased  with  the 
1933  models  of  music-films. 

Warners  leads  off'  with  "42nd  Street,"  now 
ready  for  release  and  featuring  Ruby  Keeler, 
Warner  Baxter,  Ginger  Rogers  and  an  all- 
star  cast.  It  is  the  backstage  type  of  story, 
with  musical  numbers  and  dance  ensembles 
woven  into  the  telling  of  the  story.  Another 
feature  of  the  kind  contemplated  by  Warners 
is  "Gold  Diggers  of  1933,"  which  will  feature 
a  cast  headed  by  Ruby  Keeler,  Warren  Wil- 
liams, Joan  Blondell  and  others.  As  in  the 
case  of  "42nd  Street,"  the  musical  interludes 
will  be  made  a  definite  part  of  the  story. 

Fox  has  three  music-films  scheduled  to  go 
into  production  within  thirty  days.  Janet  Gay- 
nor  will  be  featured  in  "Adorable"  with  Henry 
Garat,  European  importation  who  appeared  with 
Lilian  Harvey  in  "Congress  Dances."  At  almost 
the  same  time  Miss  Harvey  will  begin  work 
on  her  first  American  production  in  the  same 
studio  with  Garat.  She  will  be  featured  with 
John  Boles  in  "My  Lips  Betray,"  and  it  will 
be  made  tuneful  by  William  Kernell.  The 
other  Fox  picture  which  will  feature  music. 


ballet  numbers  and  ensembles  will  be  "I  Love 
You  Wednesday,"  starring  Phillip  Merrivale, 
a  newcomer  in  the  Fox  headlines  who  is  widely 
known  to  the  stage.  A  March  release  scheduled 
by  Fox  with  some  music  is  "Five  Cents  a 
Glass." 

Paramount  will  provide  four  in  the  musical 
class  right  shortly.  Maurice  Chevalier  is  al- 
ready at  work  on  one  called  "A  Bedtime  Story," 
in  which  there  will  be  the  usual  vocal  attrac- 
tions provided  by  the  French  star.  Another 
one  swinging  into  production  is  "International 
House,"  which  will  have  Peggy  Hopkins  Joyce 
and  the  radio  personalities,  Rudy  Vallee  and 
Burns  &  Allen,  among  its  luminaries.  Third 
among  the  Paramount  music-films  will  be  "Col- 
les^e  Humor,"  which  also  will  offer  Burns 
&  Allen  in  addition  to  Bing  Crosby  and  Frances 
Dee.  Marlene  Dietrich  will  sing  in  her  next 
picture,  ".Song  of  Songs." 

Lou  Brock  will  produce  a  full  length  musical 
feature  for  RKO-Radio,  'mder  Mark  Sandrich's 
direction,  called  "Maiden  Voyage."  Chic  Chan- 
dler, featured  on  the  stage  in  "Great  Magoo," 
will  have  a  stellar  spot,  as  will  Wera  Engels, 
German  player  under  contract  to  Radio.  The 
Wheeler- Woolsey  picture  now  in  preparation 
at  Radio  will  also  have  songs  and  other  musical 
tid  bits  to  dress  it  up.  Francis  Lederer,  newest 
Radio  star  from  the  footlights,  will  be  featured 
shortly  in  a  story  which  is  being  planned  as 
a  "musical  romance." 

At  Metro-Goldwyn-Mayer  something  to  hum 
and  play  is  promised  via  "Man  of  the  Nile," 
Ramon  Novarro's  current  vehicle  now  in  pro- 
duction. Nacio  Herbert  Brown,  who  authored 
many  song  hits,  is  responsible  for  the  music. 
The  team  of  Rodgers  &  Hart  are  adding  mu- 
sical tricks  to  "I  Married  an  Angel,"  now  in 
preparation  at  M-G-M.  It  is  being  adapted 
from  an  unpublished  Hungarian  play.  No  cast 
has  yet  been  assigned.  One  of  the  most  impor- 
tant MGM  releases  next  season  will  be  a 
musical  featuring  Ed  Wynn,  who  is  said  by 
radio  editors  to  be  the  most  popular  attraction 
on  the  air  today. 

Music  in  Wheeler-Woolsey  Film 

While  Columbia  impresarios  are  keeping  their 
weather  eyes  peeled,  no  plans  are  actually  brew- 
ing for  musical  pictures  at  this  time.  However, 
there  is  music  and  some  hula-hula  stuff  in  the 
current  Wheeler-Woolsey  number,  "That's 
-Africa." 

Universal  expects  to  turn  some  box  office 
somersaults  with  the  British-Gaumont  picture 
made  in  Switzerland,  "Be  Mine  Tonight,"  which 
is  a  light  opera. 

Educational's  feature  unit,  KBS  Productions, 
has  no  plans  for  music-films,  likewise  Harry 
Thomas'  First  Division. 

United  Artists  will  contribute  Jack  Buchan- 
an's "Yes,  Mr.  Brown,"  which  will  have  some 
music;  also,  Al  Jolson's  new  film,  "Hallelujah, 
I'm  a  Bum."  Monogram  plans  "Wine,  Women 
and  Song,"  and  Majestic  will  have  "Sing,  You 
Sinners,"  with  Paul  Lukas  and  Leila  Hyams, 
each  with  some  music. 

Hollywood  predicts  that  the  early  return 
of  musical-films  will  be  marked  with  more 
success  than  that  of  the  first  cycle. 

Music  has  "at  last  taken  its  place  as  an 
inherent  feature  of  a  production  and  as  a 
standard  picture  exploitation  aid,"  accord- 
ing to  Sam  Serwer,  in  charge  of  special 
exploitation  for  M.  Witmark  &  Son.  The 
Witmark  company,  a  music  publishing 
subsidiary  of  Warner-First  National  is 
handling  all  of  the  publicity  and  exploita- 
tion for  the  new  Warner  musical,  "42nd 
Street."  The  same  policy  will  prevail 
with  "Gold-diggers  of  1933." 

For  "42nd  Street"  Mr.  Serwer  has  had 


Vastly  Improved  Technique  Avail- 
able, with  Old  Stage  Routines 
Abandoned  and  New  Devices 
To  Maintain  the  Illusion 

several  recordings  made  of  the  songs,  for 
theatre  lobbies  and  for  radio  and  music 
dealer  tieups.  He  pointed  out  that  the  pro- 
duction is  dependent  on  its  music  for  the 
story.  "Heretofore,"  he  said,  "songs  have 
been  introduced  into  a  film  for  no  apparent 
reason.  Songs  in  pictures  now  will  be  im- 
portant because  they  are  definite  parts  of 
the  story.  The  theme  song  is  a  thing  of  the 
past." 

Warners  is  restricting  the  radio  use  of  the 
songs,  with  the  exception  of  the  title  song, 
in  order  to  prevent  the  "playing  out"  of  the 
airs  by  the  time  the  picture  opens.  Mr. 
Serwer  added  that  at  a  special  preview  in 
New  York  several  radio  headliners  attended 
with  a  view  to  acquiring  rights. 

Robbins  Plans  Survey 

Planning  a  survey  of  musical  needs  of 
talking  pictures,  J.  J.  Robbins,  New  York 
music  publisher,  is  at  the  Metro-Goldwyn- 
Mayer  studios,  accompanied  by  his  Euro- 
pean representative,  James  Campbell.  He 
has  just  completed  a  tour  of  Germany  and 
France,  looking  into  the  technique  of  musical 
pictures  and  their  development  abroad. 

Mr.  Robbins  said  the  coming  season  will 
see  a  wider  use  of  nmsic  in  screen  entertain- 
ment through  logical  development  of  plots 
in  which  music  can  be  worked  into  a  definite 
place  in  drama.  He  cited  the  use  of  "The 
Moon  is  on  the  Nile,"  a  song  in  Ramon 
Novarro's  new  picture,  "Man  on  the  Nile." 

With  a  method  called  the  "operatic 
score,"  Louis  De  Francesco,  music  director 
for  Fox,  in"State  Fair,"  employed  the  device 
of  emphasizing  certain  words  and  sentences 
of  dialogue  passages  with  special  music  to 
heighten  the  effect  of  the  words  and  at  the 
same  time  make  music  as  unobtrusive  as 
possible  when  used  in  the  background. 


Equity  Receivers  Named 
For  Fox  New  England  Group 

United  States  District  Judge  Edwin  S. 
Thomas,  in  Hartford,  this  week  named 
Thomas  J.  Spellacy  and  Sam  Spring,  attor- 
neys, co-receivers  for  Fox  New  England 
Theatres  Corporation,  following  an  action 
on  the  part  of  attorneys  for  the  circuit.  The 
company  operates  17  theatres  and  four  com- 
mercial properties  taken  over  from  S.  Z. 
Poll  some  time  ago. 

Harry  Arthur,  temporarily  operating  head 
of  Fox-New  England  theatres,  took  over 
the  management  of  the  Fox  in  Brooklyn 
this  week.  Mr.  Arthur,  who  also  is  acting 
in  an  advisory  capacity  to  Howard  S.  Cull- 
man, operating  receiver  for  the  Roxy  in 
New  York,  is  reported  to  be  negotiating 
with  S.  Z.  Poli  and  Halsey,  Stuart  &  Co., 
bankers,  for  theatres  in  New  England  as  a 
nucleus  for  his  own  circuit. 


18 


MOTION    PICTURE  HERALD 


February    18,  1933 


ASKS  FILM  DAMROSCH" 
TO  TEACH  JUVENILES 


Board  of  Review  Conferees  Told 
of  Grade  Pupils'  Preference 
for  Westerns,  Higher  Ages' 
Leaning  Toward  Comedies 

{Picture  in  Pictorial  Section) 

That  a  "Damrosch  of  motion  picture  art" 
is  needed  to  achieve  for  juveniles  what  is 
being  accomplished  over  the  radio  for  music 
was  one  appeal  placed  before  several  hun- 
dred representatives  of  motion  picture  study 
groups  and  Better  Films  movements  from 
various  parts  of  the  country  at  the  ninth  an- 
nual motion  picture  conference  of  the  Na- 
tional Board  of  Review  of  Motion  Pictures, 
at  the  Hotel  Pennsylvania  last  week. 

Mrs.  Mildred  Wilder  Champlin,  director 
of  parent  education  in  the  Oneonta,  New 
York,  public  schools,  and  head  of  the  home 
economics  department  of  Hartwick  College, 
presented  the  case  in  discussion  of  the  sub- 
ject "Selected  Programs  for  Family  Patron- 
age: What  Kind  of  Pictures  Do  Parents 
Want  ?  What  Kind  of  Pictures  Do  Children 
Want— and  Why?"  Mrs.  Champlin  told  of 
a  survey  conducted  in  Oneonta,  a  city  of 
13,000,  from  which  the  following  conclu- 
sions were  drawn: 

"Children  below  the  high  school  level  show 
a  distinct  preference  for  western  pictures,  the 
vote  being  49  per  cent  in  elementary  groups  and 
41  per  cent  in  junior  high.  However,  in  high 
schools,  the  first  choice  is  comedy,  with  girls 
registering  32  per  cent  and  the  boys  39  per  cent. 
Mysteries  were  second  choice.  College  students 
prefer  comedies  first  and  mysteries  second, 
with  a  large  vote  for  educational  pictures  as 
third  choice.  Parents  prefer  comedies  first  and 
westerns  second.  The  'true'  family  audience, 
including  parents  and  children  from  fourth 
grade  through  high  school,  prefers  comedies 
first  with  a  vote  of  32  per  cent,  westerns  sec- 
ond with  a  vote  of  28  per  cent  and  mysteries 
third  with  a  23  per  cent  vote." 

Their  Favorite  Players 

Illustrative  of  the  family  preference  for  vari- 
ous stars  of  the  screen,  Mrs.  Champlin  re- 
ported that  46  per  cent  of  the  family  audience, 
as  indicated  by  the  survey,  chose  Janet  Gaynor 
as  one  of  their  favorites,  17  per  cent  mentioned 
Charles  Farrell  and  others  mentioned  by  10 
per  cent  or  less  of  the  family  audience  were, 
in  order  of  frequency,  Clark  Gable,  Joan  Craw- 
ford, Harold  Lloyd,  Buck  Jones,  Marie  Dress- 
ier, Sylvia  Sidney,  Tom  Mix,  Will  Rogers, 
Gary  Cooper  and  Norma  Shearer. 

A  total  of  children  in  Oneonta  from  the 
fourth  grade  through  high  school  registered 
their  likes  and  dislikes  and  the  questionnaire 
revealed  that  17  per  cent  always  attend  films 
with  their  parents ;  that  40  per  cent  occasionally 
attend  with  their  parents,  and  43  per  cent  never 
go  with  adults. 

Other  speakers  were  Joseph  L.  Marron, 
president  of  the  Jacksonville,  Florida,  Better 
Films  Council,  Edwin  F.  Coppock,  managing 
director  of  the  Paramount  theatre,  Staten 
Island,  and  Harry  Alan  Potamkin,  critic  and 
member  of  the  National  Board's  Committee. 

If  producers  expect  to  hold  the  audience  of 
tomorrow,  and  if  the  motion  picture  is  to  sur- 
vive as  a  popular  entertainment  for  the  masses, 
film  makers  must  strive  for  pictures  of  real- 
ism, delegates  were  told  by  Leroy  E.  Bowman 
of  the  Child  Study  Association  of  America, 
who  said  present  day  social  and  economic  mal- 
adjustment has  developed  a  more  critical  atti- 


tude and  that  "while  the  motion  picture  patron 
is  still  intrigued  by  exciting,  dramatic  and 
perilous  situations,  he  or  she  prefers  the  peril- 
ous situation  that  is  directly  connected  with 
the  real  things  of  life  as  they  are  affecting  us 
and  others  today." 

Discussing  "Motion  Pictures  and  Children's 
Emotions,"  Dr.  Frank  Astor,  of  the  National 
Child  Welfare  Association,  described  the  film 
as  "a  mighty  force  for  construction  or  de- 
struction," pointing  to  "the  grave  danger  in 
arousing  strong  emotions  in  children  without 
giving  them  an  opportunity  for  expression  of 
these  emotions."  He  expressed  the  opinion  that 
motion  pictures  are  advancing  the  science  of 
eugenics,  saying  that  "consciously  or  other- 
wise, each  star  sets  a  sort  of  standard  or  ideal 
by  which  boys  and  girls  select  their  life  mate. 
The  best  possible  way  to  censor  a  picture  or 
an  actor  is  to  pay  your  money  to  see  a  better 
picture  or  a  better  actor." 

Young  Reviewers  in  Action 

Earlier  in  the  day,  the  delegates  had  seen 
a  demonstration  at  the  Fox  Little  Theatre,  of 
the  junior  review  work  performed  by  the  Young 
Reviewers'  Club  of  the  National  Board  of 
Review.  One  of  the  groups  of  the  more  than 
500  boys  and  girls  ranging  in  age  from  9  to  20 
who  are  now  reviewing  and  commenting  upon 
productions  in  the  projection  rooms  of  the 
variolas  companies,  reviewed  a  new  picture. 

Both  Dr.  Astor  and  Mr.  Bowman  stressed 
the  "social  significance"  of  this  experiment. 
Mr.  Bowman  declared  that  "the  coming  years 
for  motion  pictures  are  for  the  younger  gen- 
eration and  we  of  the  older  generation  should 
not  attempt  to  be  too  censorious  in  dictating 
what  children  shall  see  on  the  screen." 

"The  first  step  toward  reality  is  disillusion- 
ment," said  Mr.  Bowman.  "Reformers  have 
attacked  the  gangster  film,  yet  it  is  essential 
that  people  understand  this  social  phenomenon, 
for  the  gangster  is  real  and  at  present  a  very 
definite  factor  in  American  life.  It  must  be 
obvious  to  the  czars  of  Hollywood  that  the 
public  is  "fed  up"  with  the  milk  toast  film  diet 
and  is  craving  the  red  meat  of  reality." 

Mr.  Bowman  described  the  film  "I  Am  a 
Fugitive  From  a  Chain  Gang"  as  the  most 
•artistic  film  of  last  year  and  added  that  it  is 
proving  one  of  the  most  successful  at  the  box 
office. 

Concept  of  "Conditioning" 

The  concept  known  as  "conditioning"  should 
constantly  be  kept  in  mind,  the  conference  was 
told  by  Dr.  Astor.  Motion  pictures  should  be 
watched  carefully  to  avoid  the  spread  of  many 
fears,  he  believed,  "for  by  the  process  of  con- 
ditioning, fears  can  spread  faster  than  by  an 
epidemic.  This  gives  us  one  of  the  greatest 
dangers  of  motion  pictures."  With  regard  to 
conditioning  as  related  to  "friendly  and  hostile 
attitudes,"  Dr.  Astor  cited  as  one  example  the 
work  of  Dr.  L.  L.  Thurstone,  an  investigator 
for  the  Payne  Fund,  who  showed  to  a  group 
of  school  children  a  film  depicting  Germans  in 
a  friendly  light.  The  attitude  of  the  children 
toward  German  citizens  was  tested  before  and 
after  the  picture  and  it  was  found  that  the 
picture  made  the  children  more  friendly  toward 
the  Germans. 

Other  speakers  were  Miss  Mary  Mathews, 
curator  of  education,  Brooklyn  Children's  Mu- 
seum, and  Lawrence  A.  Wilkins,  director  of 
modern  languages.  New  York  City  Board  of 
Education. 

The  conference  continued  through  Saturday, 
with  the  eighteenth  annual  luncheon  Friday  at 
the  Hotel  Pennsylvania,  Dr.  George  Kirchwey 
presiding. 


Loezv's  Finances 
'  'Strongest  Ever 

The  Wall  Street  Journal  on  Monday  said : 

"With  only  about  $14,000,000  direct  funded 
debt,  and  finances  strongest  in  its  history, 
Loew's,  Inc.,  probably  will  avoid  difficulties 
which  have  forced  other  large  film  companies 
into  receivership. 

"The  company's  theatre  division  has  been 
maintaining  its  profit  margin  fairly  well,  de- 
spite a  $10,000,000  drop  in  revenue.  This  sta- 
bility is  due  largely  to  the  concentration  of  the- 
atres in  Greater  New  York,  and  to  the  fact 
that  the  majority  of  its  theatres  were  purchased 
prior  to  the  boom  years  1927-1929.  The  com- 
pany, however,  is  negotiating  further  reduc- 
tions in  rentals  and  theatre  carrying  charges. 

"The  decline  in  Loew's  net  profit  last  year 
of  a  little  less  than  $4,000,000  is  accounted  for 
in  large  part  by  the  decline  in  net  of  Metro- 
Goldwyn-Mayer,  the  producing  subsidiary,  to 
$2,965,975,  from_  $6,257,998  in  that  year. 

"Current  business  is  somewhat  better  than 
during  the  first  quarter,  which  ended  November 
24  last,  but  the  dividend  of  $3  annually  is  not 
being  earned." 

Majestic  Speeds  Linking 
of  World  Sales  System 

Majestic  Pictures,  with  100  per  cent  dis- 
tribution in  the  United  States  through  26 
offices,  with  six  in  Canada,  seven  in  Great 
Britain  and  one  in  Australia,  expects  to 
complete  world  distribution  organization 
within  90  days,  according  to  William  D. 
Shapiro,  vice-president  in  charge  of  the 
home  office.  Next  year,  he  said,  all  the 
franchise-holders  will  operate  under  the  Ma- 
jestic name  and  will  handle  Majestic  prod- 
uct exclusively. 

Franchises  have  just  been  awarded  to 
Stern  Brothers,  operating  Capital  Pictures 
Corporation,  1508  Davenport  street,  Omaha; 
to  H.  A.  Mugridge,  president  of  Celebrated 
Film  Exchange,  709  Glenwood  Avenue, 
Minneapolis ;  and  to  C.  C.  McDermond,  Cer- 
tified Productions,  Inc.,  with  offices  in  both 
Salt  Lake  City  and  Denver. 


Monogram  Plans  32,  With 
Concentration  on  Dramas 

Monogram  plans  32  features  for  1933-34, 
the  same  number  as  on  the  current  schedule. 
More  dramas  and  fewer  westerns  are 
in  the  plans  for  the  new  season,  with  the 
intention  of  producing  more  product  suit- 
able for  "A"  theatres.  While  16  dramas 
and  16  westerns  are  on  the  current  sched- 
ule, 24  dramas  and  eight  westerns  are  pro- 
posed. 

Trem  Carr,  heading  production,  will 
spend  more  than  $1,000,000  on  product.  W. 
Ray  Johnston,  president,  is  considering  sev- 
eral specials,  depending  on  the  reception 
accorded  "Oliver  Twist."  The  sales  con- 
vention will  be  held  in  Miami  or  New  Or- 
leans about  the  middle  of  April. 

William  Goetz  Associate 
Producer  for  RKO  Radio 

William  Goetz  is  now  associate  producer 
for  RKO  Radio  under  Merian  C.  Cooper. 
Mr.  Goetz  has  been  in  production  work  for 
seven  years,  starting  as  assistant  director 
and  at  one  time  associated  with  Walter 
Morosco  at  First  National.  He  left  Fox  for 
the  Radio  studios. 


February    18,  1933 


MOTION    PICTURE  HERALD 


19 


ASIDES  &  INTERLUDES 


I. 


By  JAMES  CUNNINGHAM 


On  election  night  Chester  Edmonds,  pro- 
jectionist at  the  Fox  Uptown,  in  Kansas 
City,  and  a  stunch  Republican,  wired  Presi- 
dent Hoover  at  Palo  Alto,  as  follows :  "Please 
accept  my  sincere  congratulations  upon  honor- 
ably getting  out  of  a  tough  job.  I  hereby 
offer  you  the  hospitality  of  my  Big  Bend 
Acres,  in  the  Ozarks,  where  you  can  have  a 
lot  of  fun  fishing  and  hunting." 

It  apparently  took  the  President  quite  a 
while  to  catch  up  on  post-election  messages,  as 
Edmonds  received  a  reply  only  a  few  days  ago. 
On  White  House  stationery,  the  acknowledg- 
ment read:  "Dear  Mr.  Edmonds:  The  Presi- 
dent received  your  telegram  sent  to  Palo  Alto 
and  asks  me  to  thank  you  for  the  friendly 
message  which  it  conveyed  and  to  assure  you 
of  his  appreciation  of  your  kind  offer  of  hos- 
pitality at  Big  Bend  Acres. — Sincerely,  Law- 
rence Richey,  Secretary  to  the  President." 

Big  Bend  Acres  is  not  far  enough  from 
Washington.  Mr.  Hoover  is  going  all  the  way 
to  the  coast. 

V 

"The  Big  Drive"  and  "The  Four  Aces," 
each  supposed  to  be  official  war  pictures, 
are  available  now  for  bookings.  The  United 
States  Army  Signal  Corps  participated  in 
the  making  of  both.  Reporting  events  which 
transpired  during  filming  on  the  front, 
the  New  York  Sun  said,  "It  was  a  danger- 
ous job;  ninety-six  photographers  were 
killed  in  the  filming."  A  press  release  from 
First  Division,  which  is  releasing  "The  Big 
Drive,"  said  only  forty-five  lost  their  lives 
in  the  filming  of  America's  fighting  in 
France.  The  two  press  agents  should  get 
together. 

V 

A.  T.  &  T.'s  Electrical  Research  Products 
last  week  assisted  in  a  competition  held  on  Long 
Island  by  the  Tydol  petroleum  manufacturers. 
Fifteen  automobiles  using  15  different  brands  of 
gasoline  were  subjected  to  grueling  tests  to 
determine  what  gasoline  and  oil  caused  the 
least  knocking.  Erpi  was  on  hand  with  sound 
trucks  to  record  the  knocks.  Tydol  won  its 
own  contest,  which  was  not  at  all  surprising. 
The  company's  officials  said  that  Erpi's  equip- 
ment functioned  perfectly,  and  recorded  no 
knocks  for  the  Tydol  car.  Each  organization 
was  unstinted  in  its  praise  of  the  other.  We 
cannot  help  wondering  what  would  have  hap- 
pened if  Erpi's  competitor,  RCA,  had  been  in 
the  gasoline  business. 

V 

This  little  gem  was  selected  from  the 
press-book  of  Freuler  Film's  "Savage 
Girl,"  and  is  supposed  to  be  a  quotation  by 
"Dazzling  Beauty,"  Rochelle  Hudson,  star 
of  the  company's  newest  release: 

"...  I  realized  that  the  part  was  doubly 
difficult  because  there  was  so  much  I  had 
to  'say'  by  actually  saying  nothing!  But  Mr. 
Fraser,  the  director,  was  kindness  itself. 
.  .  .  Of  course,  my  fellow  players  were  very 
understanding  and  considerate — and  being 
the  only  woman  in  the  picture  they  realized 
I  had  a  rather  large  order."  Of  ham? 
V 

They  say  enough  (jold  to  coin  $1,000  in  ten- 
dollar  pieces  was  pounded  into  leaf  to  qild  the 
great  cathedral,  altar  and  throne  room  in 
MGM's  "Rasputin."  Only  Metro  could  under- 
take a  picture  like  that  in  these  times. 

V 

Above  the  side  entrance  of  a  theatre  in  Fort 
Worth,  Texas,  an  electric  lamp  with  a  carbon 
filament  has  burned  continually  for  24  years. 
Barry  Burke,  now  a  showman  in  Minneapelis, 
then  an  electrician  in  Fort  Worth,  hung  the 
lamp  in  1908  when  the  house  opened.  It's 
burning  is  closely  watched  by  the  natives,  for 
there's  a  tradition  that  when  the  lamp  flickers 
out,  so  will  Barry  Burke. 


Directorial  contributions  of  David  Wark 
Griffith  are  now  few  and  far  between.  "The 
Struggle"  was  his  last.  It  was  released  quite 
some  time  back.  Passing  his  headquarters 
in  the  Lefcourt  Building  on  Broadway  the 
other  day,  we  were  struck  with  this  signifi- 
cant message,  lettered  neatly  and  promi- 
nently in  gold,  on  his  office  door:  "No 
casting  today." 

V 

England  may  be  off  the  gold  standard  and 
be  unable  to  pay  her  debts,  but  her  motion  pic- 
ture players  still  get  plenty  to  eat,  according 
to  Francis  X.  Bushman,  one-time  star  of  Holly- 
wood, who  said  that  British  actors  "eat  too 
much  and  drink  tea  too  often."  Usually  their 
breakfast  lasts  until  10 :30,  he  reported,  after 
which  they  shoot  a  scene  or  two.  "Then  they 
knock  off  for  luncheon,  which  takes  two  hours. 
More  time  is  lost  for  four  o'clock  tea  and  din- 
ner is  served  at  six."  Things  are  somewhat 
different  in  Hollywood.  Players  who  have  the 
money  to  eat  don't  have  the  time.  And  those 
who  have  the  time  don't  have  the  money. 
V 

Since  Buffalo  insists  on  reminiscing  about 
the  time  it  knew  Tom  Mix  "when,"  St. 
Louis  old-timers  recall  Mix  as  a  cow- 
puncher,  fresh  from  Texas,  who  used  to  act 
as  chaperone  to  loads  of  steers  shipped  in 
to  the  National  stockyards  at  East  St. 
Louis.  Mr.  Mix  was  quite  proficient  on  the 
job. 

V 

The  untiring  efforts  of  countless  explorers 
in  opening  the  trail  to  the  Arctic  began  to  bear 
fruit  in  American  industry  about  16  years  ago. 
On  January  1,  1917,  Exhibitors  HeRx\ld  re- 
ceived a  subscription  order  from  P.  Peterson 
in  far-off  Iceland,  town  of  Reykjavik.  Every 
year  since  then,  down  through  almost  two 
decades,  Mr.  Peterson  ordered  renewal.  Last 
week,  the  mails  brought  from  Iceland  Mr. 
Peterson's  16th  annual  request  for  the  Herald. 
V 

W ally  West,  of  Paramount,  says  the  "Mad 
Marxes  ivill  go  before  the  camera  just  as  soon 
as  they  can  be  induced  to  come  to  the  studio 
all  at  one  time."  We  suggest  a  premature 
salary  check  as  bait. 

V 

Jimmy  Cagney,  Warner  player,  thinks  that 
personal  appearances  of  stars  are  the  bunko. 
They  are  that — oftener  than  not.  Why  not  have 
stars  make  "impersonal"  appearances f  It  might 
identify  some  of  them  as  themselves. 

V 

After  New  York's  voters  were  awakened  re- 
cently to  the  possibilities  of  a  major  ballot  scan- 
dal regarding  failure  of  election  officials  to 
count  protest  votes  for  Joseph  V.  McKee,  a 
party  of  federal  agents  began  checking  voting 
machines.  Aside  from  their  official  findings, 
the  checkers  spent  a  pleasant  afternoon  dis- 
counting votes  for  "Scarface"  Alphonse 
Capone,  Alfred  Emanuel  Smith,  James  J. 
Walker,  and  our  own  popular  Mickey  Mouse. 
V 

The  campnts  neivspaper  at  Dennison  Univer- 
.•lity,  Granville,  Ohio,  disclosed  that  the  typical 
Dennison  male  spends  an  average  of  10  cents 
on  a  "date"  with  a  co-ed,  the  biggest  expense 
being  an  occasional  visit  to  the  picture  show. 
Which  explains  ivhy  the  only  film  house  in 
Granville  is  closed. 

V 

After  receiving  report  from  their  motion  pic- 
ture committee,  the  Ohio  Pastors'  convention 
assembled  at  Columbus,  passed  a  resolution  seek- 
ing cooperation  of  producers  to  provide  pic- 
tures "which  neither  shall  stultify  the  mind 
nor  mar  the  soul."  We  suggest  Mickey  Mouse. 

V 

Seven  thousand  and  five  hundred  theatres  in 
the  United  States  and  Canada  use  RKO 
product. 


Terry  Turner,  publicity  purveyor  for  RKO's 
theatres,  made  for  himself,  without  the  aid 
of  a  turban  or  crystal,  a  few  predictions 
for  1933  .  .  .  number  one  being  .  .  .  that 
firms  will  no  longer  resemble  a  family  re- 
union— relatives  who  cannot  stand  the  gaff 
will  take  a  healthy  swat  on  the  chin  .  .  . 
that  theatre  managing  directors  with  those 
smart  cut-away  coats  will  be  back  on  Macy's 
floor  .  .  .  that  stage  talent  will  be  available 
without  taking  out  a  nice  fresh  mortgage  to 
pay  off  each  bill  .  .  .  and,  last,  but  not  least 
.  .  .  capital  will  have  figured  we  have  enough 
theatres  for  awhile.  Mr.  Turner  is  quite  a 
prophet.  He  iwote  these  predictions  about  a 
month  before  the  receivers  took  the  RKO  situ- 
ation in  hand. 

V 

Frank  Borzage  traveled  all  the  way  to 
Palm  Springs  the  other  night  to  try  a  last 
shot  for  "Secrets."  He  wakened  next  morn 
with  a  countenance  quite  black  when  he 
heard  rain  on  the  wdndow.  M.  C.  Levee 
and  a  few  of  the  boys  had  playfully  rigged 
up  a  rain  gag  outside  his  hotel  room. 

V 

Siveet  ivords,  those  of  Congressman  Eaton, 
New  Jersey,  who.  in  speaking  before  the  state 
bar  association  at  Akron,  Ohio,  predicted  that 
a  "Golden  Age"  lies  ahead  of  American  busi- 
ness. 

V 

The  "Cohens  and  Kellys"  are  an  institution 
in  the  picture  business.  Regularlv  every  year 
since  1926,  Universal  has  contributed  a  "Cohen 
and  Kelly"  picture.  There  have  been  "Cohens 
and  Kellys  in  Africa ;"  "Cohens  and  Kellys  in 
Paris;"  "Cohens  and  Kellys  in  Scotland,"  et 
cetera,  et  cetera.  This  year,  the  pair — who  are 
Charlie  Murray  and  George  Sidney — return  to 
the  good  ol'  U.  S.  A.  The  title  of  the  release 
is  "Cohens  and  Kellys  in  Trouble." 

V 

Stars  and  other  high-salaried  workers  in  mo- 
tion pictures  are  buying  more  insurance  an- 
nuities, and  for  larger  amounts,  than  at  any 
time  in  insurance  history.  Evidently,  they  don't 
believe  that  lightning  never  strikes  twice  in 
the  same  place. 

V 

The  office  boys  at  Columbia's  headquar- 
ters in  New  York  are  not  mere  office  boys. 
They're  executive  office  boys  and  they  want 
everybody  to  know  about  it.  Danny  Heiss  and 
Arthur  Henry,  two  youngsters  who  clip  and 
paste  newspapers  all  day  in  the  publicity 
department,  each  have  fancy  blocked  and 
mounted  name  plates  adorning  their  desks, 
the  only  two  in  the  organization. 

V 

Robert  F.  Sisk  of  RKO.  itrho  knozvs  some- 
thing about  copy  uviting  for  motion  picture  ad- 
z'ertisements,  says  "we're  kidding  ourselves  by 
continually  playing  up  lads  and  lassies  in  a 
clinch."   This  after  30  years  of  it. 

V 

E.  W.  Hammons,  president  of  Educational, 
several  weeks  ago  took  exception  to  what  he 
described  as  the  limited  viewpoint  of  those  en- 
gaged in  production.  "The  Hollywood  pro- 
duction staffs,"  he  said,  "go  about  their  work 
with  one  ear  attuned  to  what  pleases  Holly- 
wood and  the  other  to  what  is  demanded  in 
New  York,  where  the  money  comes  from. 
Therein  lies  the  cause  of  many  flops."  Since, 
the  bankers  have  merged  Mr.  Hammons'  com- 
pany with  Fox. 

V 

Arty  "Ivan,"  first  sound  film  of  the  famous 
Soviet  director.  Dovshenko,  was  presented  the 
other  midnight  at  the  Cameo  in  New  York. 
U  nap  pre  dative  Soviets  in  Russia  condemned 
it  as  being  too  esthetic.  So  they  shipped  it  to 
America.    That's  a  compliment. 


re  from 


§  9 


I 


PICTURE 
of  the 

GENERATIO 


FOX 

ACHIEVEMENT 


THEY  WANTED  TO  BE  SHOWN 

And  almost  everybody  in  the  state  tried  to  get  a 
look.  How  they're  piling  into  the  Grand  Central 
Theatre,  St.  Louis.  Just  like  Boston  and  Buffalo 
...Philadelphia  and  Pittsburgh ...  New  York  and 
Hollywood.  Another  great  big  feather  in  the  cap 
of  "Cavalcade."  The  same  old  story,,,  isn^t  it  swell! 


GREAT  NEWS! 

Hot  off  the  "wires 

CHICAGO:  Started  turning  them  away 
at  first  performance  .  .  .  beating  this 
town's  ^1.65  hoodoo. 

MONTREAL:  Jamming  them  in 
despite  prices  ^i.oo  higher  than  any 
other  house  in  town. 


0  Triumph  after  tri 
umphfor  "Cavalcade** 
...hit  after  hit  from  the 
FOX  Studio . . .  show- 
man after  showman 
convinced  that  the 
golden  roiad  to  prof^*  *^ 
paved  with  the  FOJ 
Cavalcade  of  Hits» 


22 


MOTION    PICTURE  HERALD 


February    II,  1933 


LEGISLATIVE  SITUATION  IN  STATES 


(Continued  on  page  9) 
tion  of  foreign  actors  to  California  studios. 

Assemblyman  Claire  Woolwine's  bill  would 
tax  admissions  10  per  cent  over  9  cents. 

V 

COLORADO 

Convened  in  January,  session  indefinite.  Meeting 
at  Denver.  Budget:  $18,194,000;  Net  debts  $6,- 
006,000. 

Duke  Dunbar,  secretary  of  the  Denver  Film 
Board,  and  Harry  Huffman,  president  of  the 
Rocky  Mountain  MPTO,  are  in  charge  of  the 
state  legislative  situation,  which  to  date  involves 
two  tax  measures,  one  levying  10  per  cent  over 
10  cents,  and  the  second  an  additional  tax  on 
circuit  theatres,  two  or  more  houses  to  con- 
stitute a  circuit. 

V 

CONNECTICUT 

Convened  in  January,  adjourns  about  May  1. 
Meeting  at  Hartford.  Budget:  $41,698,000;  Net 
debt:  None. 

House  Bill  No.  730  would  impose  state  cen- 
sorship. 

V 

DELAWARE 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Dover.  Budget:  $15,639,000.  Net  debt:  $2,- 
035,000. 

House  bill  No.  23,  introduced  by  Representa- 
tive Frederick  Schroeder,  would  provide  for  a 
Board  of  Motion  Picture  Review  and  make  it 
unlawful  to  exhibit  prohibited  pictures  in  Dela- 
ware. 

The  Independent  Voters'  League  of  Delaware 
filed  a  protest  with  the  House  against  a  bill 
introduced  by  Representative  Leroy  Hawke, 
which  whuld  make  it  possible  for  theatres  in 
the  state  to  open  on  Sundays,  subject  to  local 
approval. 

Entertainment  of  all  nature  would  be  taxed 
5  per  cent  of  gross  receipts.  Senator  Van  Sant 
is  the  sponsor. 

V 

FLORIDA 

State  legislature  convenes  in  April,  for  60  days, 
at  Tallahassee.  Budget:  $7,379,000;  Net  debt: 
None. 

Northwest  County  Civic  League  annoimced 
a  statewide  campaign  for  a  10-cent  tax  on  film 
theatres  for  use  in  administering  unemploy- 
ment relief. 

V 

GEORGIA 

Convened  in  January,  adjourns  about  March  10. 
Meeting  at  Atlanta.  Budget:  $40,000,000.  Net  debt: 
$4,490,000. 

A  state  sales  tax  would  be  levied. 

Ten  per  cent  would  be  collected  on  theatre 
admissions  if  a  bill  proposed  by  Representa- 
tives Rogers  and  Hodges  passes  the  House. 

Sunday  films  and  baseball  would  be  permit- 
ted in  a  bill  before  the  House. 

V 

IDAHO 

Convened  in  January,  adjourns  about  March  1. 
Meeting  at  Boise.  Budget:  $2,929,000.  Net  debt: 
$3,584,000. 

No  bills  involving  the  picture  business  were 
reported. 

V 

ILLINOIS 

Convened  in  January,  session  indefinite.  Meeting 
at  Springfield.  Budget:  $366,499,000.  Net  debt: 
$202,309,000. 

House  Bill  No.  108  would  impose  a  tax  on 
chain  stores  and  circuit  theatres,  beginning  at 
one  dollar  per  theatre  for  two  and  continuing 
on  a  graduated  scale  upwards  to  a  maximum 


of  $1,000  per  year  per  theatre  for  all  over  15. 

Locally,  the  town  of  Evanston  passed  a  Sun- 
day show  bill  which  repeals  the  antiquated  ban. 
Shows  were  resumed  starting  February  19. 

V 

INDIANA 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Indianapolis.  Budget:  $37,562,000.  Net  debt: 
None. 

Fabius  Gwin  introduced  House  Bill  No.  117, 
which  would  impose  state  censorship;  now  be- 
fore House  Committee  on  Public  Morals.  The 
bill  would  prohibit  salacious  and  crime  films. 

Proposed  bill  would  levy  a  general  sales  tax 
not  to  exceed  2  per  cent. 

V 

IOWA 

Convened  in  January,  session  indefinite.  Meeting 
at  Dcs  Moines.  Budget:  $15,317,000.  Net  debt: 
$12,100,000. 

State  Fire  Marshal  J.  W.  Strohm  is  prepar- 
ing complete  revision  of  state  fire  laws  govern- 
ing theatres  and  public  buildings. 

V 

KANSAS 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Topeka.  Budget:  $9,03  8,000.  Net  debt:  $22,- 
000,000. 

General  appropriation  measure  provided  for 
continuance  of  state  censorship,  which,  it  was 
expected,  might  be  repealed  this  session. 

Senate  bill  would  tax  firms  engaging  in  out- 
door advertising  $25  yearly. 

Senator  F.  J.  Oyler  introduced  a  bill  pro- 
viding for  a  gross  sales  tax  of  two  per  cent, 
exempting  only  the  common  necessities  of  life. 
Theatre  admissions  would  be  included. 

All  signs  and  advertising  displays  would  be 
barred  from  highways,  if  a  bill  introduced  by 
Senator  Oyler  is  passed. 

Two  corporation  tax  bills  were  introduced, 
one  levying  a  tax  of  2  per  cent  and  the  other 
5  per  cent,  both  on  net  income. 

Sunday  show  agitation  continues  the  subject 
of  a  prolonged  battle. 

V 

KENTUCKY 

State  legislature  does  not  meet  until  January, 
1934. 

V 

LOUISIANA 

state  legislature  does  not  convene  until  May,  1934. 

Locally,  New  Orleans  theatre  interests  were 
campaigning  against  continuance  of  regulation 
which  permits  the  mayor  to  tax  theatres  and 
racetracks  at  his  discretion  for  benefit  of  un- 
employed. 

V 

MAINE 

Convened  in  January,  session  indefinite.  Meeting 
at  Augusta.  Budget:  $11,268,000.  Net  debt:  $27,- 
520,000. 

The  motion  picture  legislative  situation  has 
been  quiet. 

V 

MARYLAND 

Convened  in  January,  adjourns  in  April.  Meet- 
ing at  Annapolis.  Budget:  $35,281,000.  Net  debt: 
$31,135,000. 

Statewide  appeal  for  the  supnort  of  the  pub- 
lic to  help  defeat  proposed  admission  tax  legis- 
lation is  being  made  through  trailers,  throw- 
aways  and  the  like. 

V 

MASSACHUSETTS 

Convened  in  January,  session  indefinite.  Meeting 
at  Boston.  Budget:  $60,751,000.  Net  debt:  $62,- 
680,000. 


Exhibitors  were  victorious  in  their  fight 
against  the  Watch  and  Ward  Society  to  have 
passed  a  state  censorship  bill  which  would  pad- 
lock theatres  showing  objectionable  films.  The 
measure  was  referred  to  the  next  session. 

State  censorship  board  would  be  created  by 
Representative  Lawrence  McHugh's  bill,  which 
is  being  fought  by  exhibitors  and  which  was 
taken  under  advisement  by  committee. 

V 

MICHIGAN 

Convened  in  January,  session  indefinite.  Meeting 
at  Lansing.  Budget:  $41,838,000.  Net  debt:  $42,- 
961,000. 

Allied  is  preparing  to  fight  income  and  sales 
taxes  which  would  affect  theatres.  Amusement 
places  would  be  taxed  3  per  cent  and  there 
would  be  a  3  per  cent  levy  on  income  from 
professional  services  and  two-tenths  of  one  per 
cent  on  the  sale  value  of  manufactured  articles. 

V 

MINNESOTA 

Convened  in  January,  adjourns  in  April.  Meeting 
at  St.  Paul.  Budget:  $20,465,000.  Net  debt:  $83,- 
807,000. 

Exhibitors  are  prepared  to  fight  two  legisla- 
tive proposals,  one  providing  for  a  10  per  cent 
tax  on  all  admission  up  to  the  federal  govern- 
ment's minimum  exemption  of  45  cents.  An- 
other measure  would  impose  a  sliding  scale  up- 
wards on  license  fees  for  circuit  theatres. 

V 

MISSISSIPPI 

State  legislature  does  not  meet  until  January, 
1934. 

The  state  collected  $104,897  in  10  per  cent 
admission  taxes,  during  the  seven  months  from 
last  May  to  December. 

V 

MISSOURI 

Convened  in  January,  adjourns  in  March.  Meeting 
at  Jefferson  City.  Budget:  $60,000,000.  Net  debt: 
$98,140,000. 

The  state's  rural  press  is  understood  to  be 
sponsoring  a  bill  now  before  the  state  legisla- 
ture which  would  give  to  "every  city,  town 
and  village  the  right  to  license  and  levy  an 
occupational  tax  upon  and  against  any  and  all 
motion  picture  films,  shows,  showrooms,  pic- 
ture theatres  and  all  other  places  in  which  or 
where  any  rnoving  picture  advertisement  or  ad- 
vertising matter  of  any  kind  or  character  what- 
soever is  exhibited,  displayed,  presented  to 
view." 

Senate  Bill  No.  153  would  levy  a  10  per  cent 
admission  tax. 

V 

MONTANA 

Convened  in  January,  adjourns  in  March.  Meeting 
at  Helena.  Budget:  $3,375,000.  Net  debt:  $4,187,- 
000. 

There  were  no  activities  concerning  motion 
picture  legislation  reported,  except  the  usual 
proposal,  already  introduced,  which  would  im- 
pose state  censorship. 

V 

NEBRASKA 

Convened  in  January,  session  indefinite.  Meeting 
at  Lincoln.  Budget:    $6,707,000.  Net  debt:  None. 

Films  showing  women  smoking  would  be 
barred  in  the  state  by  a  bill  introduced  by 
Representative  A.  A.  Heater,  who  said  he  had 
prepared  a  state  censorship  bill  as  a  substitute. 

V 

NEVADA 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Carson  City.  Budget:  $6,876,000.  Net  debt: 
$852,000. 

The  situation  has  been  quiet  concerning  mo- 
tion picture  legislative  activities. 


February    II,  1933 


MOTION    PICTURE  HERALD 


23 


MANY  FORMS  OF  TAXATION  FOUGHT 


NEW  HAMPSHIRE 

Convened  in  January,  session  indefinite.  Meeting 
at  Concord.  Budget:  $15,237,000.  Net  debt:  $5,- 
096,000. 

No  bills  involving  motion  pictures  or  theatres 
were  reported. 

V 

NEW  JERSEY 

Convened  in  January,  session  indefinite.  Meeting 
at  Trenton.  Budget:  $2J,461,000.  Net  debt:  $93,- 
800,000. 

The  motion  picture  legislative  situation  has 
been  quiet. 

V 

NEW  MEXICO 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Santa  Fe.  Budget:  $2,291,000.  Net  debt: 
$2,442,000. 

The  only  motion  picture  measure  reported 
was  a  ten  per  cent  admission  tax. 

V 

NEW  YORK 

Convened  in  January,  session  indefinite.  Meeting 
at  Albany.  Budget:  $287,771,000.  Net  debt:  $327,- 
605,000. 

Both  Assembly  and  Senate  have  bills  which 
would  give  communities  local  option  in  permit- 
ting unaccompanied  children  from  10  to  16  years 
of  age  to  attend  pictures  between  10  a.  m.  and 
6  p.  m.,  except  on  school  days  and  Sundays, 
provided  pictures  shown  have  been  approved 
by  the  state  department  of  education. 

Senator  Henry  Schakno  introduced  a  10  per 
cent  tax  measure  on  gross  receipts  from  all 
amusements. 

Senator  Jeremiah  Twomey  and  Assemblyman 
Irwin  Steingut  are  sponsors  of  a  bill  which 
would  ban  any  film  which  would  "create  a 
false  and  untrue  impression  of  the  conduct 
of  public  office  by  any  official." 

V 

NORTH  CAROLINA 

Convened  in  January,  session  indefinite.  Meeting 
at  Raleigh.  Budget:  $29,283,000.  Net  debt:  $174,- 
582,000. 

A  10  per  cent  admission  tax  levy  is  in  com- 
mittee of  the  state  legislature. 

V 

NORTH  DAKOTA 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Bismarck.  Budget:  $4,284,000.  Net  debt: 
$35,264,000. 

A  10  per  cent  admission  tax  bill  was  intro- 
duced this  week. 

V 

OHIO 

Convened  in  January,  session  indefinite.  Meeting 
at  Columbus.  Budget:  $66,427,000.  Net  debt:  None. 

Exhibitors  of  the  state  are  up  in  arms  over 
proposed  taxation.  Senator  Sheppard's  meas- 
ure would  levy  a  tax  of  one  per  cent  on  both 
theatre  admissions  and  film  rentals. 

Governor  George  White's  bill  would  tax  ad- 
missions 10  per  cent,  starting  with  ten-cent  ad- 
missions.   Labeled  House  Bill  336. 

Another  bill  would  require  two  men  in  each 
projection  booth.    (Senate  Bill  190). 

Censorship  fees  would  be  doubled,  making 
them  $1  per  reel,  if  a  bill  before  the  legislature 
is  passed. 

The  industry  in  the  state  has  organized  a  uni- 
fied plan  of  action  against  the  measures. 

Locally,  municipal  legislative  activities  in- 
cluded a  regulation  passed  by  the  city  council 
at  Cincinnati  altering  the  building-  code  so  that 
theatres  after  April  1  will  not  be  compelled  to 
maintain  separate  winding  rooms  for  film  and 
also  permitting  the  use  of  2,000-foot  reels. 


Under  the  caption  "Squeezing  the  Last  Drop 
Out  of  Patient  Theatergoer,"  Cartoonist  Evans 
in  the  Columbus  (Ohio)  Dispatch  thus  pic- 
tures the  effect  of  the  proposed  state  admission 
tax. 


OKLAHOMA 

Convened  in  January,  session  indefinite.  Meeting 
at  Oklahoma  City.  Budget:  $13,121,000.  Net  debt: 
$386,000. 

Judiciary  committee  killed  a  state  Sunday 
closing  measure. 

House  Bill  27  would  collect  25  per  cent  of  all 
theatre  grosses  collected  on  Sundays. 

Governor  Murray  vetoed  a  bill  which  would 
have  taxed  admissions. 

V 

OREGON 

Convened  in  January,  adjourns  in  February. 
Meeting  at  Salem.  Budget:  $16,893,000.  Net  debt: 
$57,115,000. 

A  10  per  cent  tax  on  all  admissions  was  pro- 
posed. 

V 

PENNSYLVANIA 

Convened  in  January,  session  indefinite.  Meeting 
at  Harrisburg.  Budget:  $160,000,000.  Net  debt: 
$74,914,000. 

Representative  John  Yourishin  introduced  in 
the  House  a  bill  making  it  unlawful  for  author- 
ized projectionists,  either  theatrical  or  non-the- 
atrical, to  attend  or  operate  any  sound-produc- 
ing machine  or  device  while  at  the  same  time  he 
is  engaged  in  projecting  motion  pictures  or  at- 
tending or  operating  a  motion  picture  machine. 

Presupposing  passage  of  a  measure  repealing 
the  state's  antiquated  "blue"  laws.  Senator 
Salus  introduced  a  measure  late  last  week  levy- 
ing a  10  per  cent  tax  on  all  sports  and  theatri- 
cal performances  conducted  on  Sundays.  Taxes 
would  be  payable  within  72  hours.  It  is  now 
in  the  hands  of  the  senate  committee  on  law 
and  order. 

Repeal  of  censorship  in  the  state  was  asked 
in  a  bill  presented  by  Representative  Turner. 

V 

RHODE  ISLAND 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Providence.  Budget:  $12,106,000.  Net  debt: 
$16,806,000, 

No  legislation  pertaining  to  motion  pictures 
has  as  yet  been  introduced. 


SOUTH  CAROLINA 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Columbia.  Budget:  $10,000,000.  Net  debt: 
$5,000,000. 

No  adverse  legislation  against  theatres  or 
motion  pictures  was  reported. 

V 

SOUTH  DAKOTA 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Pierre.  Budget:  $9,489,000.  Net  debt:  $10,- 
796,000. 

The  legislative  situation  has  been  quiet. 

V 

TENNESSEE 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Nashville.  Budget:  $22,147,000.  Net  debt: 
$87,876,000. 

House  Bill  208,  introduced  last  week,  would 
levy  a  20  per  cent  tax  on  admissions. 

Congressman  Ed  Crump  has  indicated  that  he 
will  sponsor  a  Sunday  show  repealer. 

V 

TEXAS 

Convened  in  January,  adjourns  about  May.  Meet- 
ing at  Austin.  Btidget:  $23,504,000.  Net  debt:  $4,- 
002,000. 

Locally,  the  trend  is  toward  Sunday  open- 
ings. At  Ennis  the  "blue  law"  was  repealed. 

V 

UTAH 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Salt  Lake  City.  Budget:  $6,11  5,000.  Net  debt: 
$4,731,000. 

No  adverse  legislation  has  been  introduced. 

V 

VERMONT 

Convened  in  January,  session  indefinite.  Meeting 
at  Montpelier.  Budget:  $12,000,000.  Net  debt:  $8,- 
062,000. 

The  situation  has  been  quiet. 

V 

VIRGINIA 

The  next  scheduled  session  of  the  state  legisla- 
ture is  January,  1934. 

V 

WASHINGTON 

Convened  in  Ja^zuary,  adjourns  in  March.  Meet- 
ing at  Olympia.  Budget:  $50,725,000.  Net  debt: 
$7,252,000. 

House  Bill  No.  91  would  tax  billboards  and 
also  levy  10  per  cent  on  admissions. 

V 

WEST  VIRGINIA 

Convened  in  January,  adjourns  in  March.  Meet- 
ing at  Charleston.  Budget:  $24,700,000.  Net  debt: 
$72,537,000. 

A  state  censor  board  was  introduced  in  the 
General  Assembly. 

A  second  measure  would  regulate  the  inter- 
state commerce  of  motion  picture  film,  estab- 
lishing a  fee  of  $25  for  each  1,000  feet  of  film. 

A  10  per  cent  admission  tax  was  proposed. 

V 

WISCONSIN 

Convened  in  January,  session  indefinite.  Meeting 
at  Madison.  Budget:  $58,266,000.  Net  debt:  None. 

Wisconsin's  state  "blue"  law  would  be  re- 
pealed by  a  bill  introduced  in  the  Assembly. 

V 

WYOMING 

Convened  in  January,  adjotirns  in  February.  Meet- 
ing at  Cheyenne.  Budget:  $5,960,000.  Net  debt: 
$4,050,000._ 

The  legislature  has  not  considered  any  mo- 
tion picture  bills. 


112 


THEATRES 


.-i:vrt<>:-;--'. 


GREATEST  CAST  of  any  picture 

from  any  producer  THIS  SEASON 


"mi 


Pi 


JANET  WILL 

CAYNOR  ROGERS 

LEW  SALLY 

AYRES  EILERS 


W 


NORMAN 

FOSTER 

FRANK 

CRAVEN 


LOUISE 

DRESSER 

VICTOR 

JORY 


I 
I 

I 

I 
1 


i 


Story  by  PHIL  STONG  Screen  play  by  Sonya  Levien  and  Paul  Green 


HENRY  KING  Production 


tscorer 


they're 


UNDER 


;  =1 


Capacity-plus  in  town  after  town  .  •  .  miles 
ahead  of  anything  in  Los  Angeles  .  .  . 
doubled  previous  week^s  gross  in  Detroit 

...  the  big  noise  in  San  Francisco  . .  .  tremendous 
in  New  Haven  .  .  .  best  business  in  months  in 
Indianapolis  . . .  and  as  we  go  to  press  joyous 

returns  of  sensational  grosses  keep  rolling  in 

from  everywhere. 


H 

m 


How  this  FOX  outfit  is  making 
pictures . . .  one  after  another  with 
the  box-office  touch  . . .  that's  why 
exhibitors  are  saying  with  a  big, 
broad  smile,  ^I've  got  FOX . . . 
It's  a  great  old  world  after  all!'' 


-Si 


I 
■I 


mm 


^One  of  the  FOX  CAVALCADE  of  HITS^ 

26 

Paramount^  RKO 
Receivers  Continue 

Receivership  activities  at  Paramount  and 
RKO  were  routine  during  the  week.  The 
receivers  for  both  corporations  and  various 
subsidiaries  continued  their  study  of  the 
corporate .  structures,  ordering  changes  in 
operations  and  personnel.  Considerable  sav- 
ings are  expected. 

Vice-chancellor  Alfred  Stein  in  Newark  dis- 
missed on  Tuesday  the  receivership  proceedings 
against  RKO  properties  in  New  Jersey  and  dis- 
charged the  temport-.fy  receivers.  Counsel  for 
Doris  L.  Charing,  petitioner,  asked  for  the  dis- 
missal. 

At  Wilmington,  the  court  was  awaiting  the 
filing  of  schedule  in  the  RKO  Southern  Corp. 
and  RKO  Western  Corp.  banl<ruptcies.  At 
Dallas,  Charles  W.  Koerner,  acting  as  agent 
there  for  Herman  Zohbel,  RKO  executive  and 
trustee  in  bankruptcy,  predicted  swift  liquida- 
tion for  RKO  Southern  properties.  This  might 
be  completed  in  30  days,  he  is  reported  to  have 
said. 

Judge  H.  Arthur  Stump,  of  circuit  court  at 
Baltimore,  appointed  Samuel  J.  Fisher  and 
Morris  A.  Rome  receivers  under  $10,000  bond 
for  RKO  properties  in  Maryland,  Joseph  H. 
Basker  and  Edward  Goldman  petitioners.  RKO 
had  denied  insolvency  in  a  hearing  before  Judge 
Stump. 

Judge  Charles  Ryan  at  Fort  Wayne,  Ind., 
postponed  for  one  week  the  appointment  of  a 
receiver  for  RKO's  Orpheum  theatre.  The 
circuit  reopened  the  Emboyd,  Palace  and  Jef- 
ferson and  agreed  to  deposit  receipts  in  a  joint 
account  so  a  $27,000  judgment  will  be  satisfied. 

Stephen  J.  Balog  and  William  Wells  were 
appointed  receivers  for  RKO's  Toledo  houses, 
the  Rivoli  and  Palace.  Fletcher  American  Bank, 
creditor,  was  petitioner. 

Sarnoff  Assures  Fair  Play 

Debenture  holders  of  RKO  were  assured  of 
fair  play  in  any  reorganization  or  readjustment, 
by  David  Sarnoff,  president  of  RCA,  which 
owns  $9,786,655  of  RKO  debentures.  This  is 
about  84  per  cent  of  the  total  issue  of  $11,- 
600,000.  RCA  also  owns  about  64  per  cent 
of  RKO's  outstanding  stock. 

Mr.  Sarnoff  told  debenture  holders  they 
will  get  the  same  treatment  in  respect  of  their 
debentures  as  RCA.  "For  the  further  protec- 
tion of  the  holders  of  debentures,"  he  said, 
"and  in  order  that  they  may  have  unified  in- 
dependent representation,  without  expense, 
RCA,  although  not  depositing  its  debentures, 
has  agreed  to  cooperate  with  the  (independent 
stockholders')  committee  of  which  George 
Armsby  is  chairman,  to  try  to  work  out  a  re- 
organization fair  to  all  interests,  and  has  ar- 
ranged that  the  committee  will  permit  the  with- 
drawal of  deposited  debentures  and  certificates 
without  expense  to  the  holders  thereof  if  a  plan 
of  reorganization  or  readjustment  is  not 
adopted,  or  within  thirty  days  after  the  promul- 
gation of  any  such  plan." 

The  committee  to  which  Mr.  Sarnoff  referred 
includes,  besides  Mr.  Armsby,  chairman,  Ed- 
ward C.  Delafield  and  Arthur  Lehman.  E. 
Carley,  44  Wall  Street,  is  secretary,  and  Chad- 
bourne,  Hunt,  Jaeckel  and  Brown  are  counsel. 
City  Bank  Farmers  Trust  is  depositary. 

Another  new  stockholders'  protective  com- 
mittee includes  Herbert  Bayard  Swope,  Gray- 
son M.  P.  Murphy,  Paul  Mazur,  Maurice  Good- 
man, Ferndinand  Eberstadt  and  Robert  C. 
Adams.  W.  F.  Colclough,  Jr.  48  Wall  Street, 
is  secretary,  and  Sullivan  and  Cromwell  are 
counsel.  Depositary  is  Commercial  Bank  and 
Trust. 

The  Paramount  Situation 

George  W.  Topliff,  representing  Irving  Trust, 
bankruptcy  trustee  for  the  Publix  circuit,  con- 
tinued a  campaign  to  secure  quick  rental  ad- 
justments for  the  circuit's  properties.  The  same 


MOTION    PICTURE  HERALD 

activities  are  underway  in  connection  with  re- 
organization of  circuit  subsidiaries. 

Glenn  Griswold,  in  charge  of  financial  pub- 
licity at  Paramount;  Carl  Hammer,  in  charge 
of  real  estate  and  taxes,  and  Jack  Hess,  adver- 
tising director,  resigned  this  week,  effective  im- 
mediately. George  Walsh  was  placed  in  charge 
of  Publix  upstate  houses. 

The  relation  of  the  receivership  situation  to 
contracts  of  players  and  directors  will  be  de- 
termined in  a  few  days,  following  arrival  in 
New  York  this  week  of  Henry  Herzbrun, 
studio  attorney. 

Receivers  were  asked  at  Tampa  for  local 
properties  of  Associated  Amusements  and  Pub- 
lix Enterprises,  while  attorneys  Andrew  Collins 
and  Ralph  Wells  were  named  co-receivers  for 
the  Oiympia  circuit  subsidiary  at  Boston. 
Saenger  Theatres  of  Alabama  filed  a  bank- 
ruptcy petition. 

Federal  Judge  Guy  L.  Fake  in  Newark  re- 
fused to  appoint  bankruptcy  receivers  for 
Paramount  in  New  Jersey  on  the  grounds  that 
the  corporation  controlled  only  nominal  assets 
in  the  state  and  no  bankruptcy  receivers  had 
been  appointed  for  the  company  in  New  York. 
William  Harris  was  the  petitioner,  appearing 
for  a  bondholder. 

Stockholders  of  Paramount  were  urged  over 
the  weekend  to  unite  for  mutual  benefit  and 
to  seek  a  bill  of  particulars,  by  Daniel  Blu- 
menthal,  counsel  of  an  independent  stockholders' 
committee.  Mr.  Blumenthal's  statement  said 
his  group  would  seek  to  learn  "just  what  has 
transpired"  in  the  appointment  of  Adolph  Zukor 
and  Charles  D.  Hilles  as  co-receivers  for  the 
parent  company. 

At  Columbus,  Ohio,  another  hearing  is  to 
be  held  Saturday  on  the  claim  that  Paramount 
Distributing  Corp.  is  solvent,  and  that  receivers 
appointed  there  by  U.  S.  District  Judge  Ben- 
son Hough  should  be  dismissed.  Austin  Keough, 
Paramount  counsel,  appeared  before  Judge 
Hough.  In  the  meantime.  William  Bundy 
Bartels  continues  as  ancillary  receiver,  but 
without  power  to  act. 

This  is  the  only  state  in  which  a  receiver 
has  been  appointed  for  Paramount  Distributing. 

Complete  reorganization  of  the  theatre  field 
in  Texas  was  certain  when  Judge  William  At- 
well,  of  federal  district  court  at  Dallas,  this 
week  placed  Southern  Enterprises,  Inc.,  in  re- 
ceivership and  named  Clarence  Linz,  Dallas  in- 
surance executive,  as  receiver.  In  the  petition 
it  was  alleged  that  Southern  Enterprises  was 
indebted  to  Publix  to  the  amount  of  $1,500,000 
stock  dividends.  The  petition  set  the  total  lia- 
bilities of  Southern  Enterprises  at  $3,720,489, 
and  total  assets  at  a  slightly  higher  figure. 
The  answer  filed  by  Southern  Enterprises  ad- 
mitted the  facts  set  forth  in  the  petition. 

Attorneys  for  the  defendant  are  Russell  & 
Russell,  and  for  the  plaintiff,  Thompson,  Knight, 
Baker  and  Harris. 

Hearing  on  the  applications  for  ancillary 
receiverships  for  the  North  Texas  properties 
of  both  Paramount-Publix  Corp.  and  Radio- 
Keith-Orpheum  Corp.  is  set  before  Judge  At- 
well  for  next  Monday. 


Warner  Shifts  Corporate 
Structure  of  Its  Theatres 

Warner  Brothers  has  formed  Warner 
Brothers  Circuit  Management  Corporation, 
under  the  laws  of  New  York  State,  to  man- 
age the  houses  owned  by  Warner  Brothers 
Theatre,  Inc. 

The  new  unit  is  described  as  part  of  a 
reorganization  of  the  corporate  structure 
of  Warner  theatres  throughout  the  United 
States. 


Phil  Meyer  Resigns 

Phil  Meyer,  metropolitan  division  man- 
ager for  Columbia,  has  resigned  and  has 
taken  temporary  quarters  in  the  Film  Cen- 
ter Building,  New  York.  Saul  Trauner  has 
been  appointed  temporarily  as  successor. 


February     18,  1933 

Michigan  Houses 
Remaining  Open 

Five  hundred  theatres  in  Michigan  re- 
mained open  following  the  declaration  this 
week  of  an  eight-day  bank  holiday  by  Gov- 
ernor William  A.  Comstock. 

Exhibitors  throughout  the  state  are  said 
to  have  called  mass  meetings  at  once  to 
decide  upon  a  policy.  A  slogan  of  "Busi- 
ness as  Usual"  was  carried  out,  but  before 
the  day  was  over  business  was  not  "as 
usual."  Theatres  were  empty.  People  were 
keeping  what  cash  they  had  on  hand  in 
order  to  buy  daily  necessities.  The  State 
Utility  board  declared  a  holiday  on  payment 
of  gas,  light  and  telephone  bills.  Some  ex- 
hibitors were  reported  to  be  considering 
the  issuance  of  coupon  books,  to  be  issued 
to  and  paid  for  by  the  public  at  the  close 
of  the  eight  day  moratorium.  This  plan  was 
believed  to  be  practical  as  far  as  neighbor- 
hood houses  are  concerned,  but  downtown 
houses  were  doubtful  about  collecting  on  the 
coupons  because  of  transient  trade. 

Many  Detroit  film  exchanges  reported 
placing  all  film  deliveries  on  a  cash  basis. 
There  is  some  talk  that  employees  will  be 
paid  with  "paper,"  redeemable  when  the 
banks  return  to  routine  business.  At  a 
meeting  of  distributors  and  circuit  heads 
at  the  Hays  office  in  New  York,  J.  E. 
Flynn,  MGM  district  manager,  and  Ed 
Beatty,  general  manager  of  the  Butterfield 
circuit,  were  appointed  to  watch  the  situa- 
tion. 

Houses  open  in  Michigan  total  493,  of 
which  157  are  in  Detroit.  The  largest  in- 
dividual group  is  the  Butterfield  circuit,  with 
Paramount  Publix  and  RKO  strongly  repre- 
sented. 

Kann  Addresses  Managers 
Of  Stanley-Warner  Group 

Concentrations  in  production  and  exhibi- 
tion, as  exemplified  by  one-man  studio  rule 
and  national  circuits  now  decentralizing,  are 
fast  reaching  their  conclusion,  Maurice 
"Red"  Kann,  editor  of  Motion  Picture 
Daily,  told  150  Stanley- Warner  department 
heads,  district  managers,  and  theatre  man- 
agers meeting  in  Philadelphia  this  week. 

"In  spite  of  mergers  in  distribution, 
quality  product  turned  out  in  Hollywood 
will  depend  more  than  ever  on  theatre  men 
in  the  'front  line  trenches'  to  put  it  over," 
he  said. 

Among  district  managers  attending  were 
Jack  Flynn,  Harry  Gantz,  Lyle  Trenchard, 
Bill  Haynes,  Everett  Callow,  Bill  Israel, 
Jack  Frere,  Al  Kaye  and  Lou  Davidofif. 


Seek  Traveltalk  Material 

An  expedition  sailed  Wednesday  to  ob- 
tain material  in  unexplored  parts  of  South 
America  for  a  new  series  of  FitzPatrick 
Traveltalks,  thirteen  of  which  are  on  this 
season's  M-G-M  release  schedule.  The  ex- 
pedition includes  Ralph  Donaldson  of  Bos- 
ton, aviator  and  explorer,  William  Osgood 
Fields  and  others. 


Erpi  Leases  Warehouse 

Electrical  Research  Products,  Inc.,  has 
leased  a  one-story  factory  and  warehouse 
building  in  Chicago  from  the  Clearing  In- 
dustrial District.  The  new  quarters  will  be 
used  to  stock  and  distribute  Western  Elec- 
tric sound  equipment. 


February    18,  1933 


MOTION    PICTURE  HERALD 


27 


$HOWMEN*§  REVIEWS 


This  department  deals  with  new  product 
from  the  point  of  view  of  the  exhibitor 
who  is  to  purvey  it  to  his  own  public 


King  Kong 

(RKO  Radio) 
Spectacle 

King  Kong  is  certain  to  be  one  of  the 
sensational  pictures  of  the  year.  There 
has  been  nothing  comparable  with  it  since 
"The  Lost  World"  and  this  far  exceeds 
that  classic  in  clever  process  photography 
and  dramatic  story  interest.  No  more 
thrilling  climax  ever  was  filmed  than  that 
giant  50-foot  ape  atop  the  Empire  State 
Building,  with  Fay  Wray  in  his  massive 
paw,  as  a  squadron  of  Army  airplanes 
shoot  him  down  with  machine  guns. 

The  picture  made  a  tremendous  impres- 
sion at  the  preview,  with  experts  like  Sid 
Grauman  predicting  it  will  be  an  out- 
standing box  office  attraction. 

From  a  production  standpoint  it  stands 
as  one  of  the  most  unusual  novelties  in 
the  history  of  pictures,  combining  as  it 
does  amazing  camera  tricks  and  anima- 
tions with  powerful  dramatic  story,  which 
keeps  the  audience  on  the  edges  of  their 
seats. 

Exploitation  possibilities  seem  unlim- 
ited.— Meehan,  Hollywood. 

Produced  and  distributed  by  RKO'  Radio.  Made 
and  directed  by  Merian  C.  Cooper  and  Ernest 
Schoedsack  from  an  idea  conceived  by  Edgar  Wallace 
and  Merian  C.  Cooper.  David  O.  Selznick,  executive 
producer.  Cameraman,  Edward  Linden.  Art  di- 
rectors, Carroll  Clark,  Al  Herman.  Sound,  E.  A. 
Wolcott.  Film  editor.  Ted  Cheeseman.  Musical  di- 
rector. Max  Steiner.    Chief  technician,  Willis  O'Brien. 

CAST 

Ann  Redman  Fay  Wray 

Dedham   Robert  Armstrong 

Driscoll   Bruce  Cabot 

Englehorn   Frank  Reicher 

Weston   Sam  Hardy 

Native  Chief  Noble  Johnson 

Second    Mate  James  Flavin 

Witch  King  Steve  Clemento 

Lumpy   Victor  Wong 


From  Hell  to  Heaven 

(Paramount) 
Drama 

In  this  exciting  drama,  cleverly  developed 
suspense  is  the  sustaining  motif.  Action  and 
story  treatment  are  episodic.  In  a  way  the  idea 
is  similar  to  the  construction  of  "If  I  Had  a 
"Million,"  yet  the  treatment  is  reminiscent  of 
that  displayed  in  "Grand  Hotel."  The  locale 
is  a  little  hotel  in  a  town  which  is  the  site  of 
a  famous  racetrack  classic.  The  various  prin- 
cipals have  gathered  there  to  bet  on  a  race. 
That,  not  the  race  itself,  is  the  underlying  idea 
of  the  story.  One  has  come  to  bet  in  order 
that  he  may  recoup  the  funds  he  ha^  stolen 
from  his  firm.  Another  to  get  the  money  that 
will  pay  for  his  wife's  operation.  Another,  a 
girl,  to  find  a  "sucker."  Another  to  find  the 
woman  who  swindled  him  out  of  the  swag  for 
which  he  spent  a  couple  of  years  in  the  "pen." 
.A  girl  bets  her  life  savings  in  order  that  her 


husband  may  get  the  money  to  buy  an  interest 
in  the  hotel.  A  Negro  bets  just  for  the  love 
of  betting  and  he  bets  on  them  all.  Another  is 
a  radio  news  announcer,  with  a  yen  for  com- 
posing songs.  There's  the  bookmaker,  the  old 
loyal  horse  owner,  his  daughter,  the  crooked 
jockey  who  wants  to  go  straight  and  the  detec- 
tive who  in  the  end  makes  everything  even. 

About  them — their  actions,  their  schemes, 
their  hopes — revolves  all  the  drama,  romance, 
tragedy,  comedy  and  suspense  that  held  the  un- 
abated interest  of  the  preview  audience.  There 
is  no  real  starring  or  leading  part  in  the  pic- 
ture. Oakie  is  the  radio  announcer  who  pro- 
vides the  comedy  relief.  But  there  is  just  as 
much  interest  centered  around  Clarence  Muse, 
the  colored  bellboy,  Burt  and  his  wife,  Billings, 
Lynch,  Ruby  and  Elsie,  the  Wells,  Toledo, 
Lockwood  and  his  daughter,  or  Winnie  Lloyd, 
as  there  is  about  him  or  Carole  Lombard. 

Here's  a  picture,  the  type  of  "The  Whip" 
and  "Checkers,"  novelly  constructed,  but  well 
put  together,  and  though  it  is  a  series  of  indi- 
vidual character  studies,  it  is  coherent.  You 
have  the  old-fashioned  entertainment  stand- 
bys — romance,  drama,  comedy,  suspense,  ex- 
citement, thrill,  spectacles  and  action  to  sell. 
Here's  down  to  the  earth  entertainment  that 
is  almost  certain  to  hold  the  interest  of  either 
big  city  or  small  town  audiences.  There  are 
names  to  feature  and  a  title  that  suggests 
showmanship  that  will  be  as  catchy  as  the 
picture.  Given  an  alert  advance  campaign, 
stressing  the  novelty  and  excitement,  you  can 
look  for  it  to  do  much  better  than  average  busi- 
ness.— McCarthy,  Hollywood. 

Produced  and  distributed  by  Paramount.  Directed 
by  Erie  Kenton.  Screen  play  by  Percy  Heath  and 
Sidney  Buchman.  Based  on  a  djrama  by  Lawrence 
Hazard.  Photographed  by  Henry  Sharp.  Release 
date,  Feb.  24,  1933.  Running  time,  70  minutes. 
CAST 

Colly  Tanner   Carole  Lombard 

Charlie    Jack  Oakie 

Joan  Burt    Adrienne  Ames 

Wesley  I3urt   .-   David  Manners 

Cuff  Billings    Sidney  Blackmer 

Sonny  Lockwood    Verna  Hillie 

Tommy  Tucker   James  C.  Eagles 

Winnie  Lloyd    Shirley  Grey 

Jack  Ruby  (Crook)   Bradley  Page 

Pop  Lockwood  (Crook)   Walter  Walker 

Toledo  Jones  (Crook)   Berton  Churchill 

Steve  Wells  (Hotel)    Donald  Kerr 

Sue  Wells  (Hotel)    Nydia  Westman 

Mrs.  Chadman  (Crook)    Cecil  Cunningham 

Lynch  (Crook)    Thomas  Jackson 

Pepper  Murphy  (Crook)   Allen  Wood 

Elsie  (Crook)    Rita  La  Roy 

Sam    Clarence  Muse 

McCarthy    Del!  Henderson 

Danny   


Terror  Trail 

(Universal) 
Western 

Tom  Mix  comes  to  the  talking  screen  once 
more,  this  time  with  Tony,  Jr.,  able  successor 
to  the  original  Tony,  in  a  western  film  cut  to  a 
pattern  by  no  means  new,  with  all  the  hard 
riding,  the  gun-popping,  the  majestic  scenery, 
the  villainy  expected  in  a  Mix  western. 

It  is  necessary  to  say,  however,  that  Mix 
was  histrionically  far  more  acceptable  as  a  si- 
lent player  than  he  is  as  an  exponent  of  the  art 
of  the  talking  screen.  When  he  is  busily  about 
his  job  of  riding  down  desperadoes,  dodging 
bullets  and  offering  his  own  in  return,  or  roping 
escaping  thieves  and  flying  through  the  moun- 
tain passes  on  the  wing-footed  Tony,  he  is  the 
old  Tom,  very  nearly  as  spry,  that  we  all  knew 


and  thrilled  to  once  on  a  time.  But  when  he 
attempts  to  instill  fear,  confidence  or  command 
by  the  sound  and  manner  of  his  voice,  he  is 
not  quite  convincing. 

However,  where  there  is  a  market  for  the 
western  Mr.  Mix  and  his  activity  should  be 
found  entertaining  by  the  oldsters  who  still 
cotton  to  the  fictional  romance  of  the  once 
rough  West.  And,  without  question,  the  lads 
of  the  community  will  rise  in  their  chairs  and 
cheer  the  rescuing  riders,  then  go  home  and  . 
dream  of  cowboys,  horses  like  Tony,  and  the 
next  western  picture. 

The  individual  exhibitor,  without  suggestion 
or  recommendation,  will  know  whether  he  can 
successfully  use  a  western  film,  when  he  can 
play  it  to  greatest  advantage  and  how  long  its 
run  should  be.  "Terror  Trail"  makes  an  im- 
posing, active  western  title,  while  the  fact  that 
the  star  is  Tom  Mix  of  long  standing  reputa- 
tion and  equally  lengthy  popularity  in  the  past, 
should  be  a  highly  valuable  selling  line  in  ad- 
vertising a  western  feature.  It  would  be  well, 
perhaps,  not  to  indicate  in  any  way  that  this  is 
more  than  a  western  of  ordinary  type,  featur- 
ing the  gang  of  horse  thieves  who  are  rounded 
up  by  Mix,  thereby  saving  the  boy  who  is  en- 
tangled with  them,  winning  the  boy's  sister, 
revealing  the  head  of  the  local  vigilante  com- 
mittee as  the  ringleader,  all  in  expected  fashion. 
Sell  it  for  what  it  is,  an  active,  scenically  ef- 
fective western,  with  an  occasional  punch. — 
Aaronson,  New  York. 

Produced  and  distributed  by  Universal.  Directed 
by  Armand  Schaefer.  Story  by  Grant  Taylor.  Screen 
play  by  Jack  Cunningham.  Photographed  by  Dan 
Clark.  Release  date,  February  2,  1933.  Running  time, 
57  minutes. 

CAST 

Tom  Munroe    Tom  Mix 

Norma    Naomi  Judge 

Little  Casoni    Arthur  Rankin 

Dawson    Raymond  Hatton 

Tad  McPherson    Francis  McDonald 

Tim  McPherson    Robert  Kortman 

Ormsby    John  St.  Polis 

Judell    Frank  Brownlee 

Deputy  sheriff    Henry  Tenbrook 

Shay    Lafe  McKee 

Dr.  Wilson    W.  J.  Holmes 

Smith    Hank  Bell 

Jones    Leonard  Trainer 

Henry    Jim  Corey 

A  prisoner    Jay  Wilsey 

Tony     Jr  Tony,  Junior 


Secrets 

(United  Artists) 
Romantic  Dranna 

Obviously  the  most  compelling  showmanship 
feature  in  "Secrets"  is  Mary  Pickford.  That 
name,  synonymous  with  the  history  of  motion 
pictures,  generally  interpreted  by  the  theatre- 
going  public  as  standing  for  meritorious  screen 
entertainment,  is,  in  itself,  sufficient  reason  to 
stimulate  more  than  usual  interest  in  this  pro- 
duction. 

It  is  a  romantic  drama  that  basically  aspires 
to  deep  human  interest  with  a  trend  that  will 
create  sympathy  for  the  heroine.  Told  by  means 
of  transitions,  it  covers  a  period  of  50  years. 
Beginning  in  a  little  New  England  seaport 
town,  Mary  Marlowe  is  fascinated  to  discover 
romance  in  John  Carlton.  Whippersnapper  in 
her  father's  eyes,  but  her  love  ideal,  Mary 
elopes  with  him  rather  than  marry  the  English 
aristocrat  whom  her  father  has  selected  for 
her.  Transitions.  A  covered  wagon  trek.  Pio- 
neers in  the  new  west.  A  baby.  The  menace 
of  cattle  thieves.  A  lynching  party.  The  gang 
assembled  to  wreak  terrible  revenge  on  Carl- 


It  throbs  with  every  emotioi 


Again  FOX  sounds  a  new  note  in  stories... rich  in  sentiment 
...powerful  in  theme. ..  amazing  in  dramatic  surprise.  A 
young  doctor  just  out  of  college.  Tempted  on  one  side 
by  luxury,  gaiety  and  a  glamorous  flame  of  a  woman  to  step 
beyond  the  law.  On  the  other,  his  father  and  his  boyhood 
sweetheart . . .  but  a  life  of  sacrifice.  A  human  and  revealing 
view  of  the  family  doctor .  * .  aimed  straight  at  every  heart.j 


RALPH  MORGAN 
BOOTS  MALLORY 
ALEXANDER  KIRKLAND 
IRENE  WARE 


From  the  story 
Road  to  Heaven^^  hy  Harry  Fried 


Directed  by 
John  Francis  Dillon 


(known  to  the  human  heart 


Coming  to  bolster  your  business: 

SAILOR'S  LUCK 

JAMES  DUNN        SALLY  EILERS 
Sammy  Cohen       Victor  Jory 
Directed  by  Raoul  Walsh 

AFTER  THE  BALL 

ESTHER  RALSTON        BASIL  RATHBONE 
Marie  Burke       ClifTord  Heatherly 
Gaumont  Production 
Directed  by  Milton  Rosmer 

PLEASURE  CRUISE 

GENEVIEVE  TOBIN        ROLAND  YOUNG 
Herbert  Mundin       Frank  Atkinson 
Minna  Gombell  Ralph  Forbes 

Directed  by  Frank  Tuttle 

ZOO  IN  BUDAPEST 

Jesse  L.  Lasky  production 

LORETTA  YOUNG  GENE  RAYMOND 

O.  P.  HEGGIE 

Directed  by  Rowland  V.  Lee 


One  off  the  FOX  CAVALCADE  of  HITS 


30 


MOTION    PICTURE  HERALD 


February    18,  1933 


ton.  The  besieged  cabin.  The  baby  dies.  Pa- 
thos and  drama.  The  ranchers  drive  off  the 
raiders.  Years  pass.  Carlton  a  candidate  for 
governor.  Scandal  threatens.  He  has  been  a 
philanderer.  His  children  know  it.  So  does 
his  wife.  Dramatically  rebuffing  the  other 
woman,  Senora  Martinez,  Mary  makes  it  pos- 
sible for  John  to  go  on  to  political  fame.  The 
time  is  the  present.  Carlton  is  retiring  from 
the  U.  S.  Senate  after  decades  of  public  ser- 
vice. The  now  grown  family  beseech  their  par- 
ents to  remain  in  Washington  in  the  height  of 
social  glamour  and  prestige.  They  prefer  to 
live  with  each  other  alone — ^to  have  their  "se- 
crets," to  pick  up  the  covered  wagon  trek 
again,  this  time  in  a  radio  equipped  roadster. 

Preview  audience  reactions  indicated  that 
"Secrets"  as  story  will  hold  comparatively  little 
interest  for  the  gallery  gang.  The  depth  of  its 
theme  suggests  that  it  will  make  its  greatest 
impression  with  those  patrons  who  look  upon 
■  their  screen  entertainment  as  something  more 
than  amusement. 

The  series  of  year-covering  shows — "Forbid- 
den," "Back  Street,"  "Smilin'  Through" — ap- 
parently had  satiated  them  with  that  type  of 
romance.  Still  the  story  permits  opportunity 
to  introduce  into  your  introductory  campaign 
the  ideas  of  heart-interesting  romance,  lump  in 
the  throat  drama,  sympathy  creation,  charm  of 
faithfulness,  trust  and  belief  as  well  as  tear- 
provoking  appeal. 

But  as  indicated  in  the  opening  paragraph, 
a  campaign  that  capitalizes  the  glamour  and 
prestige  of  Mary  Pickford,  supplemented  by 
the  appeal  of  Leslie  Howard,  looks  to  be  the 
strongest  audience  exciting  angle.  A  strong 
play  for  better-than-usual  feminine  patronage 
is  decidedly  in  line  inasmuch  as  "Secrets"  prob- 
ably will  have  a  stronger  appeal  to  women  than 
to  men. — McCarthy,  Hollywood. 

United  Artists  release.  From  the  play  "Secrets." 
by  Rudolph  Besier  and  May  Edginton.  Directed  by 
Frank  Borzage.  Written  for  the  screen  by  Frances 
Marion.  Associate  producer,  M.  C.  Levee.  Musical 
scoring  Alfred  Newman.  Additional  dialogue,  Salis- 
bury Field  and  Leonard  Praskins.  Photography,  Ray 
June.  Film  editor,  Hugh  Bennett.  Art  director, 
Richard  Day.  Production  manager,  Ed  Ralph.  As- 
sistant director,  Lou  Borzage.  Special  effects,  John 
Hoffman.  Decorations.  Julia  Heron.  Costumes. 
Adrian.  Sound  recording  Frank  Maher.  Running 
time,  90  minutes. 

CAST 

Mary  Marlowe.  Mary  Carlton  Mary  Pickford 

John   Carlton    Leslie  Howard 

Mr.   Marlowe  C.   Audrey  Smith 

Mrs.  Marlowe   Blanche  Frederici 

Susan  Channing    Doris  Lloyd 

Lord  Hurley   Herbert  Evans 

"Sunshine"   Ned  Sparks 

Jake  Houser    Allan  Sears 

Senora  Martinez   Mona  Maris 

Wilham  Carlton"]  ("Lyman  Williams 

Audrey  Carlton  1  as  children      J  Yii"^"'?  i?''''^ 

Susan  Carlton    f  )  Ellen  Johnson 

Robert  Carlton  J  [.Randolph  Connolly 

Wilham  Carlton"]  ("Huntley  Gordon 

Audrey  Carlton    I  ,„i,,d,e  age  J  gthel  Clayton 

Susan  Carlton     f  *     |  Theodore  Von  Eltz 

Robert  Carlton  J  (^Bessie  Barriscale 


Hallelujah,  Tm  a  Bum 

(United  Artists) 

Comedy  Drama  with  Music 

The  future  of  "rhythmic  dialogue"  must  of 
course  remain  to  a  certain  extent  uncertain, 
but  true  it  is  that  this  innovation  in  rendition, 
as  offered  by  the  somewhat  nasal  but  rather 
appealing  Al  Jolson  does  contrive  to  be  quite 
effective. 

"Rythmic  dialogue,"  as  developed  by  Richard 
Rodgers  and  Lorenz  Hart,  song  writers,  is  not 
new,  strictly  speaking,  but  its  extensive  use, 
in  the  rendition  of  approximately  80  per  cent 
of  the  dialogue,  is  necessarily  in  the  nature  of 
an  experiment.  If  it  be  true,  as  reports  would 
seem  to  indicate,  that  the  motion  picture  audi- 
ence, by  and  large,  is  eagerly  awaiting  the  re- 
advent  of  the  musical  type  of  film,  this  Jolson 
picture  is  certainly  worth  a  trial,  and  should 
be  found  lively,  amusing,  tuneful  and  above 
all,  entertaining,  in  other  words,  a  worthy 
financial  venture  on  the  part  of  the  exhibitor. 

One  cardinal  point  is  definitely  to  be  estab- 
lished. The  musical  method  does  not  tend  to 
slow  the  movement  of  the  film's  plot  structure. 
Rather  it  is  true  that  the  musical  basis  is  part 


and  parcel  of  the  plot  itself,  becoming,  through 
the  vocal  activity  of  Jolson,  almost  the  moti- 
vating force  of  the  picture,  indicating  in  an 
atmospheric  manner  the  lightheartedness  of  the 
hobo,  under  the  sky,  basking  in  the  sun,  eating 
when  he  gets  it  and  caring  little  about  anything. 

The  story  is  definitely  inconsequential,  despite 
the  authorship,  for  Ben  Hecht  is  rather  noted 
for  other  than  this  type  of  story.  As  the 
"Mayor  of  Central  Park,"  New  York,  Jolson 
is  the  leader  of  the  hobos,  glorying  in  his  post, 
his  friendship  with  Acorn,  amusing  gentleman 
of  color,  and  Egghead,  park  paper-scavenger, 
played  with  a  delightful  comedy  touch  by  Harry 
Langdon. 

Jolson,  pal  of  the  mayor  of  New  York,  is 
able  to  do  him  several  favors,  but  the  greatest 
is  a  wrench  for  the  hobo  mayor.  Jolson  pulls 
Madge  Evans  out  of  the  lake,  an  amnesia  vic- 
tim, cares  for  her,  means  to  marry  her,  goes 
to  the  extreme  of  getting  a  job.  Finding  that 
she  is  the  mayor's  sweetheart,  he  arranges  a 
reunion,  fades  back  into  his  park,  his  mayoralty 
and  his  shabby  hobo  regalia,  singing  once  more, 
happy  again.  The  supporting  cast  is  excellent, 
notably  the  mayor  of  Frank  Morgan. 

Offer  this  as  something  new,  and  different. 
Remember  Jolson's  contribution  in  the  first 
talking  picture  in  1926,  but  do  not  make  the 
mistake  of  indicating  similarity  in  the  roles. 
Stress  the  musical  innovation,  make  an  event 
of  the  "rhythmic  dialogue,"  and  curiosity,  if 
nothing  eles,  should  bring  them  in.  Jolson's  air 
popularity  should  also  be  a  factor.  There  need 
be  no  fear  of  audience  disappointment.  They 
should  be  well  entertained. — Aaronson,  New 
York. 

Produced  and  distributed  by  United  Artists.  Di- 
rected by  Lewis  Milestone.  Based  on  a  story  by  Ben 
Hecht.  .Screen  play  by  S.  N.  Behrman.  Music  by 
Richard  Rodgers  and  Lorenz  Hart.  Musical  score  by 
Alfred  Newman.  Photography  by  Lucien  Andriot. 
Sound  technician,  Oscar  Lagerstrom.  Art  director, 
Richard  Day.  Release  date,  February  3,  1933.  Run- 
ning time,  82  minutes. 

CAST 

Bumper   Al  Jolson 

June  Marcher   Madge  Evans 

Mayor  Hastings   Frank  Morgan 

Egghead   Harry  Langdon 

Sunday   Chester  Conklin 

Mayor's  Secretary   Tyler  Brooke 

John    Bert  Roach 

Acorn   Edgar  Connor 

Apple  Mary  Dorothea  Wolbert 

Ma   Sunday   Louise  Carver 


Ex  Lady 

(Warner  Bros.) 
Romantic  Drama 

The  ultramodern,  convention-defying  idea  of 
life,  love  and  marriage  is  given  a  demonstra- 
tion in  "Ex  Lady.''  It's  the  story  of  the  artistic 
and  bohemian-minded  Helen,  with  whom  Don 
is  very  much  in  love.  Both  want  each  other 
very  much,  but  Helen  is  inclined  to  view  the 
institution  of  marriage  as  something  moss- 
covered  and  decidedly  not  in  trend  with  the 
times.  Don  is  all  for  following  established  cus- 
tom, and  after  sequences  with  long,  passionate 
kisses  every  few  feet,  they  finally  are  married. 
But  the  arrangement  doesn't  last  long.  Return- 
ing from  a  Havana  honeymoon,  Don  finds  his 
advertising  business  shot  and  is  inclined  to 
blame  Helen  for  the  state  of  affairs.  There's 
the  inevitable  quarrel,  with  Don  walking  out, 
and  later,  when  Helen  sees  her  legal  spouse 
getting  chummy  with  both  Iris  and  Peggy,  they 
decide  to  try  the  companionate  marriage  idea. 
A  lot  more  hot  stuff,  then,  although  Helen  en- 
joys the  company  of  Nick,  she  becomes  fanat- 
ically jealous  of  Don  for  his  affairs  with 
Peggy.  The  upshot  is  they  both  decide  that  the 
old-fashioned  idea  of  husband  and  wife  is  the 
best  idea  and  they  settle  down  to  domestic 
bliss. 

"Ex  Lady"  will  appeal  to  the  flapper-modern- 
youth  element.  Because  of  the  "flaming  youth" 
atmosphere,  business  creating  exploitation 
should  emphasize  the  modern  idea  of  romance. 
As  it  defies  convention,  startling  ad  copy  should 
intrigue  the  interest  of  the  older  adolescents. 
That  angle  undoubtedly  will  pique  their  curi- 
osity. If  your  audiences  are  composed  mainly 
of  older  adults,  bill  "Ex  Wife"  as  a  startling 
expose  of  a  modern  idea.  If  you  can  manage 
to  whip  up  a  controversy,  stirring  your  patrons 


into  an  excited  discussion  of  whether  this  new 
idea  has  a  place  in  life,  you  may  be  able  to 
do  more  business  with  it  than  from  ordinary 
methods  of  picture  selling. 

Besides  the  situation  the  cast  offers  five 
names  that  can  be  played  with.  Bette  Davis 
and  Gene  Raymond  are  the  two  lovers.  Mon- 
roe Owsley  is  "the  other  man."  Claire  Dodd 
and  Kay  Strozzi  are  the  "other  women"  and 
Frank  McHugh  is  the  comedy  relief  who  never 
can  quite  understand  what  it's  all  about. — Mc- 
Carthy, Hollywood. 

Produced  and  distributed  by  Warner-First  National, 
Screen  play  by  David  Boehm.  Based  on  a  story  by 
Edith  Fitzgerald  and  Robert  Riskin.  Directed  by  Rob- 
ert Florey.  Film  editor,  Harold  McLennon.  Photog- 
raphy by  Tony  Gaudio.  Art  director.  Jack  Okey. 
Dialogue  director,  Stanley  Logan.  Gowns  by  Orry 
Kelly.  Release  date,  April  8,  1933.  Running  time,  62 
minutes. 

CAST 

Helen  Bauer    Bette  Davis 

Don  Peterson    Gene  Raymond 

Hugo  Van  Hugh  Frank  McHugh 

Nick  Mayvyu    Monroe  Owsley 

Iris  Van  Hugh   Claire  Dodd 

Peggy  Smith    Kay  Strozzi 

Mr.  Smith   Ferdinand  Gottschalk 

The  Father    Alphonse  Ethier 

The  Mother    Bodil  Rosing 


Be  Mine  Tonight 

(Universal) 

Gaumont-Brltish  Musical  Comedy 

When  the  rolling  title  of  this  picture  flashed 
on  the  screen  indicating  it  was  a  foreign-made 
production  and  with  a  cast  none  of  which, 
apparently  was  even  remotely  familiar,  the 
preview  audience  moved  restlessly.  Trick  open- 
ing scenes,  featuring  widely  scattered  radio 
sets,  with  gag  treatments  of  listeners-in  re- 
acting to  the  golden  voice  singing  an  operatic 
aria  which  emitted  from  them,  first  piqued 
curiosity.  Sequences  showing  the  high  pressure 
feminine  business  manager  carrying  on  Fer- 
raro's  business  affairs  in  brazen  fashion  brought 
some  laughs.  Ferraro's  experiences  with  his 
manager  brought  more,  and  evidences  of  grow- 
ing audience  interest  were  noted.  His  escape 
from  that  bedevilling  manager  and  his  aboard- 
train  meeting  with  the  glib  Koretsky  consoli- 
dated the  interest.  Then  the  audience  seemed 
suddenly  to  realize  that  it  was  in  for  some 
clever,  catchy  entertainment.  Comedy  to  this 
point,  there  never  was  even  a  vague  clue  to 
the  grand  musical  and  romantic  treat  to  follow. 

Still  a  comedy,  "Be  Mine  Tonight"  became 
a  musical  romance  in  which  fine  music  was 
the  predominant  highlight  with  a  love  story 
based  on  the  old  mistaken  identity  idea  that 
featured  a  lilting  theme  song  (same  title  as 
the  picture),  a  number  of  arias  from  operas 
as  well  as  a  group  of  folk  and  children's  songs 
that  each  had  the  audience  in  salvos  of  ap- 
plause, and  this  not  only  in  tribute  to  Ferraro's 
voice  and  technique,  but  also  in  appreciation 
of  the  manner  in  which  the  numbers  had  been 
worked  into  the  action  and  the  dialogue,  mak- 
ing its  comedy  funnier  and  its  romance  sweeter. 

Yet  probably  the  best  indication  of  the  audi- 
ence's reaction  can  be  seen  in  the  fact  that 
when  the  show  broke,  the  writer  stood  with  the 
manager  of  the  preview  theatre,  one  of  Los 
Angeles'  premier  deluxe  neighborhood  houses, 
and  within  five  minutes  heard  26  persons  con- 
gratulate him. 

Here's  what  you  have :  sparkling  comedy, 
contributed  in  four  different  ways  by  four 
characters,  Koretsky,  Pategg,  his  wife  and  the 
manageress ;  charming  romance,  provided  by 
Ferraro  and  Mathilde;  great  photography  that 
not  only  takes  advantage  of  the  most  advanced 
European  technique  but  also  beautifully  pic- 
tures the  scenery  of  the  Swiss-Italian  moun- 
tain-lake regions ;  and  music,  vocal  and  instru- 
mental. All  these  are  masterfully  welded  into 
compact  coherence  by  expert  direction. 

Fine  as  "Be  Mine  Tonight"  is  its  American 
release  may  possibly  meet  an  obstacle  in  the 
fact  that  it  is  of  foreign  make,  and  of  course 
there's  the  absence  of  known  cast  names.  Fi- 
nally the  unsatisfactory  experiments  of  a  few 
years  ago  in  the  field  of  musicals  may  mean 
that  the  mere  billing  it  as  a  musical  would 
have  a  negative  effect.  Certainly  there  should 


February    18,  1933 


MOTION    PICTURE  HERALD 


31 


be  some  telling  showmanship  publicity  in  ad- 
vance of  release. 

In  theatre,  real  showmanship  and  salesman- 
ship will  be  necessary,  though  you  will  have 
a  real  show  to  sell.  Something  along  the  line 
of  art  and  music  being  universal  and  tran- 
scending all  patriotic  allegiance  might  be  a 
help.  It  might  not  be  a  bad  idea  to  offer  the  first 
showing  free,  to  the  influence-creating  element 
but  also  the  hoi  polloi.  You  can  depend  upon 
them  to  do  some  favorable  talking. 

Judging  solely  by  the  reception  given  it  by 
the  preview  audience,  it  is  strongly  possible 
that  American  producers,  taking  their  cue  from 
that  enthusiasm,  will  embark  upon  the  pro- 
duction of  real  musicals,  not  shows  that  fea- 
ture specialty  music,  but  following  the  idea 
incorporated  in  this  picture,  where  melody  and 
rhythm  will  add  to  the  color  and  effectiveness 
of  the  dialogue  and  action. — McCarthy,  Holly- 
wood. 

Universal  release  produced  by  Gatiraont-Britisb. 
Directed  by  Anatol  Litwak.  Story  by  I.  V.  Cube 
and  A.  Joseph.  Adaptation  and  dialogue  by  John 
Orton.  Music  by  Mischa  Spoliansky.  Lyrics  by 
Frank  Eyton.  Release  date  and  running  time  to  be 
determined. 

CAST 

Ferraro  Jan  Kiepura  (Polish  Opera  Star) 

Mathilde  ._,  Magda  Schneider 

Koretsky  Sonnie  Hale 

Pategg  Edmund  Gwenn 

Madame  Pategg  Athene  Scyler 

Ferraro's  Manager  Betty  Chester 

Balthasar  Aubrey  Mather 


Sister  to  Judas 

(May  fair) 
Drama 

Maintaining  a  reasonably  high  level  of  per- 
formance, "Sister  to  Judas"  is  nevertheless 
weakened  to  a  certain  extent  by  the  absence  of 
situations  which  would  lighten  the  burden  of 
the  rather  unremitting  drama.  The  element  of 
comedy,  of  ajiy  sort,  is  somewhat  conspicuous 
by  its  absence. 

The  film  is  more  readily  adaptable  for  ex- 
hibition in  the  smaller  houses  in  the  lesser 
communities.  The  cast  is  fairly  capable,  headed 
by  Claire  Windsor,  for  some  time  absent  from 
the  screen;  John  Harron  and  Holmes  Herbert. 
The  others,  though  satisfactory,  probably  will 
be  unknown  to  the  regular  run  of  patronage. 

The  story,  handled  competently  but  without 
distinction^  concerns  the  young  girl.  Miss 
Windsor,  whose  slattern  mother  and  two 
crooked  brothers  cause  her  to  lose  her  promis- 
ing position  with  a  book  publisher,  Herbert. 
She  is  saved  from  suicide  by  Harron,  aspiring 
to  authorship,  and  the  two  are  married.  Har- 
ron falls  under  the  baleful  influence  of  the 
brothers  and  is  drawn  into  their  criminal  ac- 
tivities. To  save  him  from  himself.  Miss 
Windsor  gives  him  up  to  the  police,  thereby 
earning  the  right  to  the  picture's  title.  Mean- 
while her  friendship  with  Herbert  has  reached 
the  point  where,  hearing  nothing  from  her  hus- 
band, who  refuses  to  see  her,  and  learning 
that  he  has  been  out  of  jail  for  two  months 
without  having  communicated  with  her,  she 
consents  to  get  a  divorce,  to  be  wed  to  Herbert. 
The  conclusion  finds  the  altruistic  Herbert  the 
means  of  bringing  together  the  divorced  couple. 
Harron  meanwhile  has  completed  a  highly  suc- 
cessful new  book. 

This  is  to  be  rated  in  the  category  of  average 
screen  material  with  a  decided  tendency  in  the 
direction  of  heavy  drama,  unrelieved.  Sell  the 
sister-to- Judas  idea,  promise  drama  and  capable 
performance,  stress  the  appearance  of  Claire 
Windsor.  There  is  nothing  in  the  picture  for 
juvenile  appreciation. — Aaronson,  New  York. 

Produced  and  distributed  by  Mayfair.  Supervised 
by  Clifif  Broughton.  Directed  by  E.  Mason  Hopper. 
Story  by  Watkins  E.  Wright.  Adaptation  and  dia- 
logue by  John  Thomas  Neville.  Cameraman,  Jules 
Cronjager.  Edited  by  Byron  Robinson.  Recorded  by 
Earl  Grain.  Release  date,  January  1,  1933.  Running 
time,  75  minutes. 

CAST 

Annie  Frayne   Claire  Windser 

Ronnie  Ross   John  Harron 

John  Rogers   Holmes  Herbert 

Percy   Lee  Moran 

Elmer   David  Callis 

Mike  (TFlannigan   Wilfred  Lucas 

Mrs.  Frayne   Stella  Adams 

Helen  Ross   Virginia  True  Boardman 


Clear  All  Wires 

(MGM) 
Drama 

The  title  smacks  of  thrills  and  excitement. 
The  cast  is  headed  by  an  actor  who  has  gained 
considerable  prestige  as  a  crowd  pleaser  dur- 
ing the  past  year  or  so.  And  those  are  are  the 
best  showmanship  features  of  "Clear  All 
wires." 

The  story  is  about  the  ace  foreign  corres- 
pondent, Thomas,  of  a  big  Chicago  daily  news- 
paper. It  concerns  itself  with  the  ingenious 
methods  to  which  the  correspondent  resorts  to 
concoct  big  news  stories  which  will  feature 
his  own  name  in  the  headlines.  Locales  are 
the  Riff  country  in  Africa,  where  Thomas 
frames  with  one  of  the  shieks  to  kidnap  him, 
and  further  with  his  assistant.  Lefty,  to  stand 
the  world  on  its  ear  by  sending  out  dispatches 
announcing  his  disappearance.  The  innocent, 
victimized  shiek  is  amazed  when  the  Foreign 
Legion  shoots  up  his  camp  and  rescues  Thomas. 

Best  showmanship  exploitation  is  trick  han- 
dling of  the  title  and  giving  prominence  to 
Tracy's  name.  Let  patrons  know  that  it's 
a  story  of  a  newspaper  correspondent,  not  a 
newspaper  story.  Get  over  the  idea  that  it's 
an  exciting  description  of  a  glib  guy  who  stops 
at  nothing  to  get  his  own  name  in  the  head- 
lines. Other  cast  names  that  may  be  worth 
while  plugging  are  Una  Merkel  and  Jimmy 
Gleason,  as  well  as  Benita  Hume,  MGM's  lat- 
est European  importation.  The  picture  is  fam- 
ily type  entertainment.  Efforts  should  be  made 
to  attain  a  maximum  attendance  at  the  early 
showings. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Metro-Golden-Mayer. 
Directed  by  George  Hill.  From  a  stage  play  by  Bella 
and  Samuel  Spewack.  Adaptation  and  dialogue  by 
Bella  and  Samuel  Spewack.  Continuity  by  Delmer 
Daves.  Photographed  by  Percy  Hilburn.  Release 
date,  Feb.  18,  1933.  Running  time  to  be  determined. 
CAST 

Buckley  Jones  Thomas  LiCe  Tracy 

Kate    Benita  Hume 

Dolly    Una  Merkel 

Lefty   James  Gleason 

Pettingwaite    Alan  Edwards 

Prince  Alexander    Eugene  Sigaloff 

Kostya    Ari  Kutai 

Commissar    C.  Henry  Gordon 

Eugenie    Lya  Lys 

SozanofF    John  Bleifer 

MacKenzie    Lawrence  Grant 

J.  H.  Stevens    Guy  Usher 


She  Done  Him  Wrong 

(Paramount) 
Comedy  Drama 

Mae  West,  heretofore  the  stage's  chief  ex- 
ponent of  the  dramatization  of  sex  machina- 
tions, comes  to  the  screen  in  her  first  starring 
vehicle,  a  picturization  of  none  other  than  the 
"Diamond  Lil"  of  recent  stage  memory.  That 
Miss  West  is  here  highly  effective  cannot  be 
doubted,  but  of  the  adaptability  of  her  vehicle, 
her  material  for  the  common  denominator  of 
the  motion  picture  public,  there  is  considerable 
doubt. 

"Diamond  Lil,"  of  the  boisterous  "Nineties," 
leaves  very  little  undone,  very  little  unsaid  to 
make  clear  her  unmistakable  meaning  in  in- 
numerable dialogue  instances,  bits  of  stage  busi- 
ness. Miss  West,  as  the  mistress  (at  the  mo- 
ment) of  Noah  Beery,  noisy  and  crude  saloon 
proprietor,  is  festooned  with  enough  "rocks," 
often  known  as  diamonds,  to  stock  a  store. 
Lady  Lou,  as  she  is  known,  is  the  toast  of  the 
saloon's  crowds,  from  the  gutter  rat  to  the 
socialite. 

The  picture  has  been  extremely  well  mounted, 
the  atmosphere  of  the  period  and  the  surround- 
ings appearing  definitely  authentic,  and,  in 
common  with  reproductions  of  that  period,  al- 
ways appealing.  The  elder  adults  will  be 
mightily  drawn  toward  that  atmosphere,  at 
least  those  who  are  not  too  straight-laced. 

The  matter  of  laces  becomes  a  most  impor- 
tant part  of  the  exhibitor's  selling  problem  as 
far  as  this  picture  is  concerned.  The  film  is 
lively,  contrives  to  be  amusing,  has  an  element 
of  melodrama,  but  is  rather  several  degrees 
south  of  the  lower  limit  of  propriety.  Miss 
West  sings  several  numbers  which  cannot  be 
conscientiously  recommended  to  any  common 


or  garden  variety  of  choral  society.  The  indi- 
vidual exhibitor  will  have  to  decide  for  him- 
self whether  he  can  afford  to  run  the  film, 
realizing  that  it  is  hard-boiled,  spares  the  feel- 
ings of  no  Ladies'  Aid  Society. 

Playing  it,  the  exhibitor  must  necessarily  in- 
dicate what  it  is,  and  he  has  the  selling  angles 
of  Miss  West  in  a  well  known  role,  and  the 
personal  attractiveness  of  Cary  Grant.  No  chil- 
dren, of  course. — Aaronson,  New  York. 

Produced  and  distributed  by  Paramount.  Directed 
by  Lowell  Sherman.  Screen  play  by  Harvey  Thew 
and  John  Bright.  Cameraman,  Charles  Lang.  Re- 
lease date,  January  27,  1933.  Running  time  66 
minutes. 

CAST 

Lady  Lou    Mae  West 

Capt.  Cummings    Cary  Grant 

Serge  Stanieff    Gilbert  Roland 

Gus  Jordan    Noah  Beery,  Sr. 

Russian  Rosie    Rafaela  Ottiano 

Dan  Flynn    David  L-andau 

Sally    Rochelle  Hudson 

Chick  Clark    Owen  Moore 

Rag-time  Kelly    Fuzzy  Knight 

Chuck  Connors    Tammany  Young 

Spider  Kane    Dewey  Robinson 

Frances    Grace  La  Rue 

Steak  McGarry   .•   Harry  Wallace 

Pete    James  C.  Eagle 

Doheny    Robert  E.  Homans 

Big  Bill    Tom  Kennedy 

Bar  Fly   :   Arthur  Housman 

Pal    Wade  Boteler 

Mrs.  Flaherty    Aggie  Herring 

Pearl    Louise  Beavers 

Jacobson    Lee  Kohlmar 

Mike    Tom  McGuire 


Der  Hauptmann 
Von  Koepenick 

The  Captain  of  Koepenick 

(American-Rumanian  Film) 
Comedy  Drama 

There  is  more  than  a  touch  of  brilliance  in 
this  satirical  production,  based  on  the  stage 
play  of  the  same  name  by  Carl  Zuckmayer, 
which  attained  some  little  fame  on  the  stage 
and  screen  of  Europe.  Set  in  the  drastically 
militaristic  period  of  Germany's  pre-War  era, 
it  cleverly  satirizes  the  manner  in  which  the 
German  kowtowed  to  the  military. 

The  film's  story  is  based  on  a  true  incident, 
that  of  the  ex-convict  cobbler  who,  in  1906, 
unable  to  get  work  without  a  passport  and 
unable  to  get  a  passport  without  work,  finds 
a  captain's  uniform  in  a  pawnshop,  impresses 
a  squad  of  troops  into  service  and  descends  in 
all  the  might  of  his  uniform  upon  the  town  of 
Koepenick.  Taking  complete  i>ossession  of  the 
city  hall,  he  arrests  the  mayor  and  city  fi- 
nancial officer,  sends  them  off  to  Berlin  under 
guard,  confiscates  the  sum  total  of  the  city 
treasury  and  quietly  shifts  back  into  his  di- 
lapidated civilian  clothes.    A  pardon  follows. 

Too  much  credit  cannot  be  given  to  Max 
Adalbert,  who  plays  the  role  of  the  "Captain 
of  Koepnick"  with  fine  distinction  throughout. 

The  film  employs  the  superimposed  subtitle 
translations  of  the  German  dialogue  into 
English,  thereby  making  for  a  ready  under- 
standing on  the  part  of  the  individual  lacking 
a  knowledge  of  German.  For  the  patron  under- 
standing the  language,  there  is  an  even  greater 
opportunity  to  appreciate  the  numerous  highly 
amusing  sequences,  due  again  to  the  work  of 
Adalbert.  There  is  real  enjoyment  in  the  pic- 
tures for  both  classes  of  audience,  for  the  one 
the  surface  comedy,  for  the  other  the  deeper 
satire  of  the  photoplay. — Aaronson,  New  York. 

Distributed  by  the  American  Rumanian  Film  Cor- 
poration. Directed  by  Richard  Oswald.  Adapted  by 
Carl  Zuckmayer  from  the  stage  production  of  his 
play.  Photographed  by  Ewald  Daub.  Release  date, 
January  16,  1933.    Running  time,  93  minutes. 

CAST 

Wilhelm  Voigt  Max  Adalbert 

Kallenberg  Willi  Schur 

A.  Wormser  Hermann  Vallentin 

Wabschke  Emil  Wabschke 

Willy  Peter  Wolf 

Dr.  Obermueller  Max  Guelstorff 

Marie  Hoprecht  Use  Fuerstenberg 

Friedrich  Hoprecht  Friedrich  Kayssler 

Mrs.  Obermueller  Kaethe  Haack 

Sergeant  Kilian  Hermann  Speelmans 

Colonel  Paul  Otto 

Passport  Commissioner  Alfred  Beierle 

President  of  Police  Heinrich  Schroth 


"Tbpaze"  is  outstanding 


..and  look  what's  coming  right  atvay... RICHARD  DIX  in  "The  Great  Jasper" 
...LIONEL  BARRYMORE  in  "Sweepings". . ."Christopher  Strong"  with 
KATHARINE  HEPBURN  ..  .CONSTANCE  BENNETT  in  "Our  Betters" 
AND  THE  BOX  OFFICE  GIANT  "KING  KONG". . . 


film  play  of  the  season 

"A  perfect  example  of  intelligence  in  its  star, 

John  Barrymore,  and  its  director,  Harry  D'Arrast . . 

. .  .manifestly  one  of  the  finest  performances  which  the  audible  screen  has  produced.  Indeed, 
the  screen  has  known  no  performance  finer,  stronger  or  more  perfectly  modulated  than 
Mr.  Barrymore's."  Wm.  Boehnel  in  N.  Y.  JVorld-Telegram 


"The  new  picture  at  Radio  City 

Music  Hall  this  week  is  utterly  delightful 
entertainment . . .  Barrymore  has  a  role  that 
suits  him  perfectly. .  .a  decidedly  superior 
piece  of  film  work . . .  rich  in  cynical  humor. . . 
Barrymore  is  at  all  times  superb . .  .Topaze 

is  decidedly  well  worth  seeing." 

Rose  Pelswick,  N.  Y.  Eve.  Journal 

"John  Barrymore  shines  in  Topaze 

...he's  the  whole  show. . .obviously  having 
the  time  of  his  life  providing  amusement 
for  the  spectators! .  .Topaze  is  a  lot  of  fun." 

Regina  Crewe,  N.  Y.  American 

"Topaze  provides  delightful  cinema 

entertainment ...  a  smartly  made  piece...  a 
choice  morsel  for  particular  audiences  . . . 
we  know  you'll  like  Topaze." 

Irene  Thirer,  N.  Y.  Daily  News 


"Brilliantly  acted  .  .  .  and  wisely 
directed  .  .  .  'Topaze'  arrives  from  Holly- 
wood as  a  definitely  superior  motion  pic- 
ture ...  so  admirably  managed  that  it  be- 
comes another  of  those  rare  examples  of 
the  screen  beating  the  theatre  at  its  own 
business . . ." 

Richard  Watts,  Jr.,  N.  Y.  Herald  Tribune 


"Probably  the  neatest,  mostadroitly 

filled  in  character  of  the  movie  season  . . . 
beautifully  directed  by  Harry  D'Arrast . . . 
he  has  given  Topaze  a  quiet,  tickling  humor 
. . .  Barrymore  plays  superbly. . .  far  superior 
to  the  play.  .  .  deserves  to  rank  with  the 
memorable  creative  performances  of  the 
theatrical  season." 

John  S.  Cohen,  Jr.,  N.  Y.  Sun 


[  You  7/  love  the  scoundrel^  in 


with 


MYRNA  LOY 


from  Adaptation  by  Benn  W.  Levy  of  Play  by 
Marcel  Pagnol.  Directed  by  H.  D'  Abbadie  D'Arrast 
David  0.  Selznick,  executive  producer 


34 


MOTION    PICTURE  HERALD 


February    18,  1933 


THEATRE  RECEIPTS 


I  ill; 
liiiliiUllllliliii 


Theatre  receipts  for  the  calendar  week  ended  February  II,  1933,  totaled 
$1,343,131  fronn  124  houses  in  20  key  cities  of  the  country.  This  compares  with  a 
total  of  $1,378,823  for  the  previous  calendar  week,  ended  February  4,  from  120 
theatres  in  19  cities,  indicating  a  decrease  of  $35,692.  One  new  "high"  and  13 
new  "lows"  were  recorded  for  the  more  recent  week. 


(Copyright,  1933:   Reproduction  of  material  from  this  department     without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Boston 


1,800 

30c -SOc 

Keith's   

3,500 

3Sc-S0c 

Keith -Boston  ... 

2,900 

25c-50c 

Loew's  Orpheum 

2,200 

25c-50c 

Loew's  State  

3,700 

25c-50c 

Majestic    1,800  S0c-$1.50 

MetropoHtan  ...  4,350  35c-6Sc 

Paramount    1.800  30c-S0c 

Tremont    2,000  50c-$1.50 

BufFalo 

Buffalo    3.500  30c-SSc 

Century    3,000  25c 

Erlanger    1,400  55c-$1.10 

Great  Lakes  ...  3,000  25c-40c 

Hippodrome    2,100  25c 

Hollywood    300  25c-40c 

Lafayette    3,300  2Sc 

Chicago 

Chicago    4,000  35c-68c 

McVickers    2,284  25c-55c 

Oriental    3.940  35c-68c 

Palace    2,509  35c-75c 

State  Lake    2,776  25c-55c 

United  Artists  .  1,700  35c-68c 

Cleveland 

Allen    3,300  15c-35c 


Mall   

Ohio   

RKO  Hippodrome 
RKO  Palace.... 

State   

Stillman   

Terminal   

Warner's  Lake. 

Denver 


753 
1,500 
3,800 
3,100 
3,400 
1,900 
535 
800 


15c-2Sc 

50c-$l-50 
15c-40c 
25c-40c 
25c-50c 
25c-3Sc 
15c-35c 
2Sc-50c 


1,700 

15c-25c 

2,500 

25c-50c 

Huffman's  Rialto 

900 

20c-40c 

2,600 

25c-40c 

2,000 

2Sc-40c 

Detroit 


2,750 

25c-40c 

Fisher   

2,700 

25c-40c 

Fox   

5,100 

25c-40c 

4.000 

25c-75c 

United  Artists.. 

2.000 

25c-75c 

Current  Week 

Picture  Gross 

"Luxury  Liner"  (Para.)  and   11,000 

"The  Face  in  the  Sky"  (Fox) 

"Child  of  Manhattan"  (Col.)   17,000 

"Lucky    Devils"    (Radio)   17,500 

"Hallelujah.  I'm  a  Bum"  (U.  A.)  18,500 

"Hallelujah.  I'm  a  Bum"  (U.  A.)  20,000 


"Cavalcade"    (Fox)    12,500 

(2nd  week) 

'She  Done  Him  Wron^'  (Para.)..  33,000 

"Luxury  Liner"  (Para.)  and   14,000 

"The  Face  in  the  Sky"  (Fox) 

"Rasputin    and    the    Empress"   12,500 

(2nd  week) 


■'Frisco  Jenny"  (F.  N.). 


10,000 


"They  Just  Had  To  Get  Married"  4,900 
and  "The  King  Murder"  (Chesterfield) 

'Cavalcade"  (Fox)    8,200 

'Hot  Pepper"  (Fox)   5,800 

'Madame  Butterfly"  (Para.)  and..  5,900 
■'Once  in  a  Lifetime"  (U.) 

"Goona  Goona"  (First  Div.)   800 

(7th  week) 

■'Hypnotized"  (World  Wide)  and..  5.100 
'Trailing  the  Killer"  (World  wide) 


"Second  Hand  Wife"  (Fox)   37,000 

"Hello,  Everybody"  (Para.)   5,500 

"Strange  Interlude"  (MGM)   8,000 

(3rd  week) 

■'Past  of  Mary  Holmes"  (Radio)..  15,000 

'Nagana"  (U.)    7,500 

'The  King's  Vacation"  (W.  B.)...  9,000 


"The  Vampire  Bat"  (Majestic)  and 
"Thrill  o£  Youth"  (Chesterfield) 

"Robbers-'  Roost"  (Fox)  


"Rasputin  and  the  Empress" 

(MGM)  (2nd  week) 
"Air  Hostess"  (Col.)  


■'Child  of  Manhattan"  (Col.)  

"The  Kid  From  Spain"  (U.  A.).. 

'Billion  Dollar  Scandal"  (Para.).. 

"Barberina,  The  King's  Dancer".. 
(Capital) 

'Hard  to  Handle"  (W.  B.)  

(15c-50c) 


"Hypnotized"  (World  Wide). 
"Hello.  Everybody"  (Para.).. 
"Second  Hand  Wife"  (Fox).. 
"Hard  to  Handle"  (W.  B.)... 


"Luxury  Liner"  (Para.)  

(3  days) 

'Employees'  Entrance"  (F.  N.). 
(4  days) 


5,200 

1,000 
7,000 
5,000 
8,000 
23,000 
4,800 
1,775 
4,100 

4,200 
8,000 
2,750 
12,500 
1,500 
4,500 

8,500 


"Nagana"  (U.)   

"Island  of  Lost  Souls"  (Para.)   11,200 

(15c-40c) 

"The  Face  in  the  Sky"  (Fox)   18,600 

"She  Done  Him  Wrong"  (Para.)..  23,400 
(25c -40c) 

"The  Kid  From  Spain"  (U.  A.)..  17  400 
(25c-40c) 


Previous  Week 

Picture  Gross 

"Employees'  Entrance"  (F.  N.)  ..  12,000 
and  "Hot  Pepper"  (Fox) 

"Past  of  Mary  Holmes"  (Radio)..  18,000 

"Air  Hostess"  (Col.)    18,300 

"The  Big  Drive"  (First  Div.)....  19,000 

"The  Big  Drive"  (First  Div.)....  20,000 


"Cavalcade"    (Fox)    12,000 

(1st  week) 

"Hello,    Everybody"    (Para.)   36,000 

"Employees'  Entrance"  (F.  N.)..  15,000 
and  "Hot  Pepper"  (Fox) 

"Rasputin   and   the   Empress"   10,000 

(MGM)    (1st   week-5  days) 

"The  Kid  From  Spain"  (U.  A.)..  22,000 

"Slightly  Married"  (Invincible)  and  6,000 
"Robbers'  Roost"   (Fox)   (6  days) 


"20,000  Years  in  Sing  Sing"  (F.N.)  7,200 

"Maedchen  in  Uniform"    8,300 

(Krimsky  &  Cochran) 

"Goona  Goona"  (First  Div.)   1,300 

(6th  week) 

"Uptown  New  York"  (World  Wide)  7,100 
and  "Isle  of  Paradise"  (Principal) 


"Frisco  Jenny"  (F.  N.)   30,000 

"BilHon  Dollar  Scandal"  (Para.)..  9,500 

"Strange  Interlude"  (MGM)   15,000 

(2nd  week) 

"They  Just  Had  to  Get  Married"  19,000 
(U.) 

"The  Death  Kiss"  (World  Wide)  6,800 

"The  Kid  From  Spain"  (U.)    11,000 

(3rd  week) 

"Daring  Daughters"  (Majestic)  ..  3,200 
and  "Self  Defense"  (Monogram) 

"Handle  With  Care"   (Fox)   1,650 

"Rasputin   and   the   Empress"   10,000 

(MGM)  (1st  week) 

"Man  Against  Woman"  (Col.)   7,500 

"The  Big  Drive"  (First  Div.)....  12,750 

"Cynara"    (U.    A)   19,000 

"Second  Hand  Wife"  (Fox)   5,000 

"A  Nous  La  Liberte"    1,800 

(Harold  Auten) 

"20,000  Years  in  Sing  Sing"  (F.N.)  5,600 


"Hell's  House"   (Principal)   and..  3,200 

"Savage  Girl"  (Freuler) 

"Strange  Interlude"   (MGM)   12,500 

"Lawyer  Man"  (W.  B.)   2,750 

"Hot  Pepper"  (Fox)    10,500 

"Evenings  for  Sale"  (Para.)   2,000 

(3  days) 

"The  Big  Drive"  (First  Div.)....  4,000 
(4  days) 


"They  Just  Had  to  Get  Married"  12,500 
(U.) 

"A  Farewell  to  Arms"  (Para.)..  10,200 

"Uptown  New  York"  (World  Wide)  25,500 

"Hello,  Everybody"  (Para.)   21,400 

(25c-50c) 

"Strange  Interlude"  (MGM)    7,500 

(2nd  week)  (25c-50c) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  12-5  "Frankenstein"  

Low  3-25-32  "Explorers  of  the  World". 

High  4-9-32  "Steady  Company"  

Low  7-9-32  "By  Whose  Hand?"  

High  1-24  "Hell's  Angels"  

"-4-32  "Unashamed"   

6-  18-32— 

"Hell  Divers"  "Possessed"  and) 
"Sin  of  Madelon  Claudet"  J 

7-  18  "Man  in  Possession"  


Low 
High 

Low 


27,000 
16,000 
26,000 
16,500 
32,500 
18,000 


26,000 
19,000 


High  1-31  "No  Limit"  

Low  7-4  "I  Take  This  Woman" 


44,500 
30,000 


High  3-28  "My  Past"    39,500 

Low  2-10-33  "Frisco  Jenny"   10,000 

High  2-14  "Cimarron"    25,600 

Low  12-9-32  "Rain"    4,700 


High  8-8   "Politics"    35,100 

Low  2-10-33  "Hot  Pepper"   5,800 

High  2-14  "Free  Love"    26,300 

Low  7-16-32  "New  Morals  for  Old"....  4,200 


High  4-11  "Ten  Cents  a  Dance". 

Low  2-10-33  "Hypnotized"  and 
"Trailing  the  Killer" 


High  1-23-32  "Two  Kinds  of  Women" 

Low  12-22-32  "The  Match  King"  

High  2-7  "Doorway  to  Hell"   

Low  2-10-33  "Hello,  Everybody"  

High  3-7   "My  Past"   

Low  12-22-32  "Secrets  of  the  French 

Police"   

High  4-2-32  "Cheaters  at  Play"  

Low  12-15-32  "False  Faces"   

High  12-12  "Frankenstein"   

Low  1-26-33  "Laughter  in  Hell"   

High  3-21  "City  Lights"   

Low  11-18-32  "Magic  Night"   


24,100 

5,100 

67,000 
20,000 
38,170 
5,500 
46,750 

13,000 
33,000 
14,000 
44,000 

6,000 
46,562 

8,200 


High  1-30-32  "Hell   Divers"   26,000 

Low  1-27-33   "With  Williamson  Beneath  1 

the  Sea"  and  "Beauty  Parlor"       J  3,000 


High  5-2  "Laugh  and  Get  Rich". 
Low  2-11-33  "Child  of  Manhattan". 

High  12-S  "Possessed"   

Low  6-20  "Vice  Squad"   


40,000 
8,000 
30,000 
14,000 


High  10-3  "Five  Star  Final".., 
Low  7-4  "Big  Business  Girl" 


15,000 
2,000 


High  8-8  "Politics"    25,000 

Low  2-8-33  "Hello.  Everybody"   8,000 


High  1-10  "Hell's  Angels"    22,000 

Low  6-25-32  "Forgotten  Command-  \ 
ments"  and  "Reserved  for  Ladies"  )  3,450 


February    18,  1933 


MOTION    PICTURE  HERALD 


35 


[ THEATRE  RECEIPTS --CCNT'Ol 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross  Picture 


Gross 


Hollywood 

Chinese    2,500  S5c-$1.65 

Pantages    3,000  25c-40c 

W.  B.  Hollywood  3,000  25c-50c 

Indianapolis 

Apollo    1,100  25c -40c 

Circle    2,800  25c-3Sc 

Indiana    3,300  25c -40c 

Lyric    2,000  25c-40c 

Palace    2,800  25c-40c 

Kansas  City 

Mainstreet    3,049  25c- 50c 

Midland    4.000  2Sc 

Newman   2,000  25c -50c 

Uptown    2,000  25c-40c 

Los  Angeles 

Biltmore    1,600  55c-$1.65 

Loew's  State   ..  2,416  25c-65c 

Paramount    ....  3,596  25c-40c 

RKO    2,700  25c-55c 

W.  B.  Downtown  2,400  25c-50c 

W.  B.  Western.  2,400  25c-45c 

Minneapolis 

Century    1,640  2Sc-40c 

Lyric    1,238  25c-40c 

RKO  Orpheum  .  2,900  25c-55c 

State    2,300  25c -55c 

Montreal 

Capitol   2,547  25c-75c 

Imperial    1,914  15c -50c 

Loew's    3,115  25c-75c 

Palace    2,600  2Sc-75c 

Princess    2,272  25c-60c 

New  York 

Astor    1,120  55c-$2.20 

Cameo                      5^  25c-75c 

Capitol    4,700  3Sc-$1.6S 

Embassy                   598  25c 

Gaiety                      807  55c-$1.65 

Mayfair    2,300  3Sc-85c 

Palace    2,500  35c-$1.10 

Paramount    3,700  35c-99c 

Rivoli    2,103  40c-85c 

RKO  Music  Hall  5,945  35c-$1.65 

RKO  Roxy  ....  3,700  35c-$1.65 

Roxy    6,200  25c-3.5c 

Strand    3,000  '  25c-85c 

Winter  Garden..  1.949  35c-75c 


"Cavalcade"    (Fox)    16,200 

(4th  week) 

"As  the  Devil  Commands"  (Col.)  4,500 
and  "Robbers'  Roost"  (Fox) 

"Employees'    Entrance"    (F.    N.)  9,500 


'Dangerously  Yours"  (Fox)   3,000 

"Luxury  Liner"  (Para.)   3,500 

^'Hello,  Everybody"  (Para.)   7,000 

"Penguin  Pool  Murder"  (Radio)...  7,000 

"Hallelujah,  I'm  a  Bum"  (U.  A.)  8,000 


"Child  of  Manhattan"   (Col.)   10,000 

(25c-40c) 

"Secret  of   Mademe   Blanche"....  10,000 
(MGM) 

(7  days  and  Sat.  midnite  show) 

"Hello  Everybody"   (Para.)    4,000 

(5  days  and  Sat.  midnite  show) 

"State  Fair"   (Fox)   7,000 

"Sign  of  the  Cross"   (Para.)   4,700 

(3rd  week-3  days) 

"State   Fair"   (Fox)   22,000 

(25c -40c) 

"Luxury   Liner"    (Para.)    21,000 

"They  Just  Had  to  Get  Married"  6,300 
(U.) 

"Employees'  Entrance"  (F.  N.)..  11,300 

"Lawyer  Man"  (W.  B.)   5,450 

"Mask  of  Fu  Manchu"  (MGM)....  4,000 

"Three  on  a  Match"  (F.  N.)   2,200 

"Child  of  Manhattan"  (Col.)   12,000 

"Hello,  Everybody"   (Para.)   7,500 

"Flesh"  (MGM)  and  "The  Match  11,000 
King"  (F.  N.)  (25c-60c) 

"Mater    Dolorosa"    (French)   3,000 

"Fast    Life"    (MGM)    14,000 

(15c-75c) 

"Island  of  Lost  Souls"  (Para.)....  13,000 

"No  More  Orchids"  (Col.)  and..  8,500 
"The  Last  Man"  (Col.) 

"Rasputin   and   the   Empress   9,200 

(MGM)  (7th  week) 

"Maedchen    in    Uniform"   6,200 

(Krimsky  &  Cochran)  (3rd  week) 

"Secret   of   Madame   Blanche"....  27,500 

(MGM) 

All  Newsreel    6,662 

"Cavalcade"  (Fox)    12,900 

(Sth  week) 

"Hot  Pepper"   (Fox)    12,500 

"Bitter  Tea  of  General  Yen"  (Col.)  12,000 

"Luxury    Liner"    (Para.)   23,000 

"The  Kid  From  Spain"  (U.  A.)..  16,600 

(3rd  week) 

"Sign    of   the    Cross"    (Para.)....  92,542 

"State    Fair"    (Fox)   32,500 

"The  Iron  Master"   (Allied)   20,600 

"Hard  to  Handle"  (W.  B.)   29,253 

"Frisco   Jenny"    (F.   N.)   6,949 

(2nd  week— 1  day)  (25c-75c) 

"Follow   the  Leader"  (Para.) 
(6  days) 


"Cavalcade"  (Fox)   18,400 

(3rd  week) 

"Hypnotized"  (World  Wide)  and  4,200 
"The  Death  Kiss"  (World  Wide) 

"Lawyer  Man"  (W.  B.).   9,900 

"The  Mummy"  (U.)   3,500 

"Bitter  Tea  of  General  Yen"    4,000 

(Col.) 

"Hard  to  Handle"  (W.  B.)    8,000 

"No  Other  Woman"  (Radio)   7,000 

"The  Kid  From  Spain"   (U.   A.)  10,000 

"The  Mummy"  (U.)    6,500 

"Whistling  in  the  Dark"  (MGM)..  11,000 
(7  days  and  Sat.  midnite  show) 

"Tonight  Is  Ours"  (Para.)   8,000 

(7  days  and  Sat.  midnite  show) 

"Frisco  Jenny"  (F.N.)   4.000 


"Sign   of  the   Cross"    (Para.)....  11,000 

(2nd  week) 

"Whistling  in  the  Dark"  (MGM)  9,300 

"She  Done  Him  Wrong"  (Para.)  22,000 

"No  Other  Woman"   (Radio)   4,800 

"Lawyer  Man"  (W.  B.)   11,800 

"20,000  Years  in  Sing  Sing"  (F.  N.)  4,900 

"Hot  Pepper"  (Fox)   4,000 

"Fast  Life"   (MGM)    2,000 

"The   Mummy"    (U.)   13,000 

"Island  of  Lost  Souls"   (Para.)..  7,000 


"Madame  Butterfly"  (Para.)  and  11,000 
"The  Devil  Is  Driving"  (Para.) 

"L'Enfant  Martyr"  (French)  and  3,500 
"Avec  L'Assurance"  (French) 

"Lawyer  Man"  (W.  B.)   13,500 

"No  Man  of  Her  Own"  (Para.)..  13,000 

"Leap  Year"  (British)  and   8,000 

"The  Love  Contract"  (British) 

"Rasputin   and   the   Empress"....  10.500 
(MGM)  (6th  week) 

"Maedchen   in   Uniform"    6,850 

(Krimsky  &  Cochran)  (2nd  week) 
"Whistling  in  the  Dark"  (MGM)  23,600 

All  Newsreel    7,403 

"Cavalcade"   (Fox)    13,050 

(4th  week) 

"The  Big  Drive"  (First  Div.)....  11,500 

(2nd  week-6  days) 

"Animal    Kingdom"    (Radio)   16,150 

"Hello,    Everybody"    (Para.)   15,600 

(6  days) 

"The  Kid  From  Spain"  (U.  A.)..  25,700 

(2nd  week) 
"State  Fair"   (Fox)    91,000 

"No   Other   Woman"    (Radio)....  34,010 

"The  Death  Kiss"  (World  Wide)  28,200 

"Parachute  Jumper"   (W.  B.)....  14,231 

(6  days) 
"Hard  to  Handle"  (W.  B.) 
(1  day) 

"Frisco  Jenny"   (F.   N.)   8,429 

(1st  week) 


High  and  Low  Gross 

(Tabid^tion  covers  period  from  January,  1931 
to  date) 


High  7-31  "Trader  Horn"    36,000 

Low  10-31  "Yellow  Ticket"    9,000 

High  4-30-32  "Careless  Lady"    22,400 

Low  2-1-33  "Hypnotized"  and  ) 

"The  Death  Kiss"         (  4,200 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honor  of  the  Family"    7,000 

High  6-13  "Daddy  Long  Legs"    10,000 

Low  8-20-32  "Jewel  Robbery"    2,500 

High  2-14  "Cimarron"    13,000 

Low  2-10-33  "Luxury  Liner"   3,500 

High  1-17  "Her  Man"    25,000 

Low  9-10-32  "Bring  'Em  Back  Alive"..  5,000 

High  5-2  "Trader  Horn"    22,000 

Low  12-30-32  "Fast  Life"    4,000 

High  1-9-32  "Peach  o'  Reno"    25,500 

Low  12-29-32  "Little  Orphan  Annie"  ) 

and  "The  Half  Naked  Truth"  )  5,000 

High   1-5-33    "Strange   Interlude"   30,000 

Low  12-8-32  "Man  Against  Woman"..  6,000 

High  2-27-32  "Shanghai  Express"    25,000 

Low  12-8-32  "Evenings  for  Sale"   5,000 

High  1-10  "Girl  of  the  Golden  West"..  8,000 

Low  5-21-32  "Lena  Rivers"   2.000 

High  10-25  "Susan  Lenox"    39,000 

Low  3-5-32  "The  Silent  Witness"    6,963 

High   10-31   "Beloved   Bachelor"    41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7.500 

High  2-7  "Little  Caesar"    27,000 

Low  4-23-32  "Destry  Rides  Again"  ....  6,200 

High  5-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  12-14  "Cimarron"    30,000 

Low  12-24-32  "The  Sport  Parade"   11,000 

High   1-2-32  "Sooky"    10,000 

Low  12-24-32  "Rain"    6,000 

High  1-10  "Just  Imagine"    18,000 

Low  12-23   "The  CJuardsman"  and  1 

"The  Tip-Off"              )  8,000 

High  1-17  "Office  Wife"    10,000 

Low  12-23-32  "Cendrillon  de  Paris"  ) 

and  "Le  Fils  de  I'Autre"     )  1,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Stepping  Out"    9,000 

High  4-2-32  "One  Hour  With  You"....  19,500 

Low  12-23-32  "Life  Begins"    8,500 

High  4-1  "City  Lights^'    22,500 

Low  12-23-32  "The  Crusader"  and  ) 

"Hearts  of  Humanity"  j  6,000 

High  1-2-32  "Hell  Divers"    24,216 

Low  11-14  "The  Champ"    18.759 

High  1-9-32  "Mata  Hari"    110,466 

Low  2-2-33  "Whistling  in  the  Dark"..  23,600 

High  1-3  Newsreels    9,727 

Low  11-3-32  Newsreels    5,200 

High  12-12  "Frankenstein"    53,800 

Low  4-30-32  "Cohens  and  Kellys  in  Hol- 
lywood   7,600 

High  2-7  "Finn  and  Hattie"    85,900 

Low  2-2-33   "Helln.   Everybody"   15,600 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 

Low  7-29-32  "Igloo"    8,000 

High  1-1-32  "Delicious"    133,000 

Low  1-26-33  "Air  Hostess"    9,100 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 

High  9-19  "Five  Star  Final"    59,782 

Low  1-19-33  "Hypnotized"    3,299 


A  story  that  shocks 
you/  stuns  you— and 
then  sweeps  you 
up  into  the  clouds 
with  g  spiritual 
quality  like  that  of 
''The  Miracle  Man/' 


With  PAT  O'BRIEN,  RALPH 

BELLAMY,  Betty  Compson,  Alan 
Hale,  Russell  Hopton,  Tom  Brown, 
Rollo  Lloyd.  Story  by  Tom  Buck- 
ingham. Produced  by  Carl  Laemmie, 
Jr.  Directed  by  Tay  Garnett. 
Presented  by  Carl  Laemmie. 


m 


38 


MOTION    PICTU  RE  HERALD 


February    18.  1933 


[ THEATRE  RECEIPTS  — CONT'D  1 


Theatres 


Current  Week 


Previous  Week 


Pictiu-e 


Gross 


Picture 


Gross 


Oklahoma  City 

Capitol    1.200 

Criterion    1.700 

Liberty    1,500 

Mid-West    1.500 

Omaha 

Orpheum    3,000 

Paramount    2,900 

State    1,200 

World    2,500 

Philadelphia 

Aldine    1.300 

Arcadia    600 

Boyd    2,400 

Earle    2,000 

Fox    3,000 

Karlton    1.000 

Keith's    2.0O0 

Locust   1,400 

Stanley    3,700 

Stanton    1,700 

Portland^  Ore. 

Broadway    1,912 

Liberty    1.800 

Oriental    2,040 

Rialto    1,400 

RKO  Orpheum  .  1,700 

United   Artists  945 

San  Francisco 

Embassy    1,380 

Filmarte    1,400 

Golden  Gate   2,800 

Paramount    2,670 

United  Artists..  1,200 

Warfield    2,700 

Seattle 

Blue  Mouse  ....  950 
Fifth  Avenue...  2,750 

Liberty    2,000 

Music  Bene   950 

Paramount    3,050 

Washington 

Columbia    1,232 

Earle    2.323 

Fox    3.434 

Loew's  Palace..  2,363 

Metropolitan  ...  1,600 

Rialto    1,900 

RKO  Keith's....  1,832 


10c-40c      "Animal  Kingdom"  (Radio)   3,400 

10c-S5c      "Hello,  Everybody"  (Para.)   3,000 

(6  days) 

10c-3Sc      "Nig-ht  Mayor"  (Col.)   1,000 

(4  days) 

"Handle  With  Care"  (Fox)   900 

(3  days) 

10c-55c      "Hot  Pepper"  (Fox)   3,100 

2Sc-50c      "They  Just  Had  to  Get  Married"  5,000 

(U.)  (3  days) 

25c-40c       "No  Other  Woman"  (Radio)   3,500 

(4  days) 

25c-50c      "Frisco  Jenny"  (F.  N.)   6,500 

2Sc      "The  Devil  Is  Driving"  (Para.)...  ftlO 
(4  days) 

"T-he  Intruder"  (Capitol)   400 

(3  days) 

25c-40c      "Flesh"  (MGM)  and    5,2=0 

"Luxury  Liner"  (Para.) 

55c-$1.65      "Rasputin  and  the  Empress"   8,500 

(MGM)  (2nd  week— 6  days) 

25c-50c      "A  Farewell  to  Arms"  (Para.)....  4,000 
(8  days) 

40c-55c      "Tonight  Is  Ours"  (Para.)   12,000 

(6  days) 

40c-6Sc  "They  Just  Had  to  Get  Married"  21,000 
„                    (U-)  (6  days) 

35c-75c      "Dangerously  Yours"  (Fox)   18,000 

(6  days) 

30c-50c      "Follow  the  Leader"  (Para.)   4,000 

(6  days) 

15c-35c      "Iron  Master"  (Allied)   7,000 

(6  days) 

55c-$1.65      "Cavalcade"  (Fox)    13,000 

40c-55c      "Strange  Interlude"  (MGM)   17,500 

(9  days) 

30c-55c      "Billion  Dollar  Scandal"  (Para.)...  6,500 
(5  days) 


25c-40c      "20,000  Years  in  Sing  Sing"  (F.N.)  5,000 

15c-25c      "Central  Park"   (F.   N.)   1,000 

25c-35c       "Ladies  They  Talk  About"  (W.  B.)  2.500 

15c-25c      "Billion  Dollar  Scandal"  (Para.)..  1,000 

25c-55c      "No  Other  Woman"  (Radio)   9,000 

25c-35c      "The  Kid  From  Spain"  (U.  A.)..  5,000 
(25c-40c) 

25c-35c      "Laughter  in  Hell"   (U.)   5,500 

25c-50c      "Schubert's  Dream  of  Spring"   1,800 

(Capital) 

25c-65c      "The   Mummy"   (U.)    25,500 

25c-75c      "She  Done  Him  Wrong"   (Para.)  18,500 

25c-50c      "Cynara"  (U.  A.)    8,500 

(2nd  week) 

35c-90c      "Second   Hand   Wife"    (Fox)   14,000 


2Sc-55c      "The  Kid  From  Spain"  (U.  A.)..  5,000 
(2nd  week) 

25c-55c      "Island  of  Lost  Souls"  (Para.)  and  5,500 
"Employees'  Entrance"  (F.  N.) 

10c-25c      "Secrets  of  the  French  Police"..  4,250 

(Radio)  and  "Hell  Fire  Austin"  (Tiff.) 
25c-55c      "Penguin    Pool    Murder"    (Radio)  4,000 

25c-55c      "Strange    Interlude"    (MGM)   3,000 

50c-$1.50      "Rasputin  and  the  Empress"   6,000 

(MGM)  (2nd  week) 

25c-66c      "Ladies  They  Talk  About"  (W.B.)  17,000 

25c-66c      "The  Face  in  the  Sky"  (Fox)   23,000 

35c-55c      "Tbe  Kid  From  Spain"  (U.  A.)...  14,000 
(2nd  week) 

25c-5Sc       'Hello,  Everybody"  (Para.)   7,500 

25c-55c      "Nagana"  (U.)   3,500 

(2nd  week) 

25c-55c      "No  More  Orchids"  (Col.)   6,750 


"Hard  to  Handle"  (W.  B.)   3,000 

"No  Man  of  Her  Own"  (Para.)...  5,200 

"They  Just  Had  to  Get  Married"  3,500 
(U.) 

•Frisco  Jenny"  (F.  N.)   5,000 

"No  More  Orchids"  (Col.)    4,250 

(3  days) 

"The  Mummy"  (U.)    5,000 

(4  days) 

"Cynara"   (U.  A.)    6,750 

"Trailing  the  Killer"  (World  Wide)  800 
(4  days) 

"Vanity   Street"    (Col.)   600 

(3  days) 

"Island  of  Lost  Souls"  (Para.)  and  7,000 
"Parachute  Jumper"  (W,  B.) 

"Rasputin   and   the   Empress"   11,500 

(MGM)  (1st  week— 6  days) 

"Flesh"    (MGM)    3,200 

"No  Man^of  Her  Own"  (Para.)-..  13,000 
(6  days) 

"No  More   Orchids"    (Col.)   24,000 

(6  days)  (35c-65c) 

"The   Face  in  the  Sky"   (Fox)..  19,500 

(6  days) 

"Man  Against  Woman"  (Col.)....  3,800 
(6  days) 

"Deception"    (Col.)    8,400 

(6  days) 

"Bitter  Tea  of  General  Yen"  (Col.)  4,000 
(3  days) 

"Hard   to  Handle"   (W.   B.)   9,000 

(6  days) 

"Hot    Pepper"    (Fox)   6,000 

"Divorce  in  the  Family"  (MGM)  1,000 

"They  Just  Had  to  Get  Married"  6,000 
(U.) 

"Second   Hand   Wife"    (Fox)   1,800 

"The  Mummy"  (U.)   9,500 

"Cynara"   (U.   A.)    2,000 

"Dancing  Soldier"   (Foreign)   1,450 

"The  Match  King"  (F.N.)   14,600 

"Island  of  Lost  Souls"  (Para.)....  17,500 

"Cynara"  (U   A.)   12,000 

(1st  week) 

"Lawyer  Man"   (W.  B.)   17,500 

"The  Kid  From  Spain"  (U.  A.)..  6,500 
(1st  week) 

"Hot   Pepper"    (Fox)    7,000 

"Phantom    Express"    (Majestic)..  4,250 

"Animal    Kingdom"    (Radio)   4,000 

(2nd  week) 

"Tonight    Is    Ours"    (Para.)   6,000 

"Rasputin  and  the  Empress"   10,500 

(MGM)  (1st  week) 

"Hard  to  Handle"  (W.  B.)..   18,500 

"Son-Daughter"  (MGM)    24,250 

"The  Kid  From  Spain"  (U.  A.)....  20,500 
(1st  week) 

"Parachute  Jumper"  (W.  B.)  ....  4.500 

"Nagana"  (U.)    7.500 

(1st  week) 

"The  Big  Drive"  (First  Div.)   8,000 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  2-7  "IlUcit"   11,000 

Low  2-4-33  "Hard  to  Handle"   3,000 

High  2-21  "Cimarron"   15,500 

Low  2-11-33  "Hello,  Everybody"   3,000 

High  1-24  "Under  Suspicion"   7,200 

Low  6-20  "Big  Fight"  and  1 

Drums  of  Jeopardy"        J  900 

High  9-19  "Young  As  You  Feel"   11,000 

Low  1-21-33  "Bitter  Tea  of  General  Yen"  2,900 

High  2-14  "Cimarron"    25,550 

Low  2-10-33  "They  Just  Had  to  Get) 

Married"  and  "No  Other  Woman"    )  8,500 

High  4-23-32  "Tarzan,  the  Ape  Man"..  13,750 
Low  5-21-32  "Wet  Parade"  and  "It's  I 

Tough   to   Be   Famous"  J  4,000 

High  3-14  "Trader  Horn"   10,000 

Low  2-10-33  "The  Devil  Is  Driving") 

and  "The  Intruder"          J  1,000 

High  4-11  "Men  Call  It  Love"   16,000 

Low  11-28  "The  Cisco  Kid"   4,500 

High  12-17  "The  Guardsman"    6,50G 

Low  10-1-32  "Make  Me  a  Star"   1,500 

High  1-5-33  "Breach  of  Promise"   29,000 

Low  7-23-32  "Miss  Pinkerton"    12,500 

High  2-7  "Man  Who  Came  Back"   40,000 

Low  6-18-32  "Mystery  Ranch"   15,000 

High  5-2  "Citv  Lights"    8,000 

Low  11-24-32  'tabin  in  the  Cotton"  ) 

and  "Age  of  Consent"..     )  2,800 

High  1-30-32  "Arrowsmith"    27,000 

Low  5-28-32  "Steady  Company"   6,500 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21   "Last  Parade"    16,500 

Low   11-17-32  "All  American"    6,000 

High  1-10  "Min  and  Bill"   21,000 

Low  10-1-32  "The  Crash"    2,800 

High  3-21    "Trader   Horn"    12,000 

Low  2-10-33  "Billion  Dollar  Scandal"..  1,000 

High  2-14  "Cimarron"    20,000 

Low  11-23-32  "The  Old  Dark  House"..  4,700 

High  1-10  "Hell's  Angels"    12,500 

Low  11-2-32  "Payment  Deferred"    1,900 

High  2-9-33  "The  Mummy"   25,500 

Low  6-11-32  "Lena  Rivers^'    7,000 

High  1-9-32  "The  Champ"    35,600 

Low  8-12-32  "Devil  and  the  Deep"   9,50C 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  2-9-33  "Second  Hand  Wife"   14,000 

High  7-30-32  "Million  Dollar  Legs"....  18,500 
Low  2-11-33    "Island  of  Lost  Souls"  and  ) 

"Employees'  Entrance"        )  5,500 

High  1-10  "The  Lash"    11,500 

Low  11-11-32  "Amazon  Head  Hunters"  3,000 

High  2-28  "City  Ughts"    14,000 

Low  11-25-32  "The  Crooked  Circle"..  3,000 

High  1-10  "Paid"    18,000 

Low  2-4-33   "Tonight  Is  Ours"    6,000 


to  ^ke. 

MOTION  HCTimE 
IN^UGUFAt  BALL 

TENDERED  BY  THE  MOTION  PICTURE  CLUB  OF  NEW  YORK 
COINCIDENT   WITH   THE    INAUGURAL   BALL  AT  WASHINGTON,  D.  C. 


TICKETS  NOW  ON  SALE  AT  THE  MOTION  PICTURE  CLUB 
1560  BROADWAY  -:-  :-:  TELEPHONE:  BR-9-7664 


40 


MOTION    PICTURE  HERALD 


February     18,  1933 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  41— Roosevelt  leaves 
Florida  for  fishing  trip — Bobsled  races  on  at  Lake 
Placid — Summer  style  show  at  Miami  Beach — Moun- 
tain storm  traps  tourists  in  California — New  billiard 
king  crowned  in  Chicago — Marines  practice  bombing 
at  Quantico,  Va.— British  soldiers  led  by  boy. 

FOX  MOVIETONE  NEWS— No.  42— Blizzard  sweeps 
across  United  States — Florida  mermaids  display 
skill  at  Silver  Springs,  Fla. — Germans  try  out  Olym- 
pic slide — Germany  cheers  Hitler's  elevation — De 
Valera  re-elected  Irish  president — Champ  Clark's  boy 
sits  in  Senate — Royalty  meets  on  dock  at  Naples. 

HEARST  METROTONE  NEWS— No.  240— Experts 
warn  against  Vesuvius  eruption — Olympic  slide 
tested  at  Lake  Placid — Mermaids  in  turtle  chase  at 
Silver  Springs,  Fla. — Berlin  celebrates  as  Hitler 
takes  helm — Traditional  "mochi"  pounding  for  New 
Year  in  Tokyo — Ireland  re-elects  De  Valera — Dog 
races  in  Florida — Blizzard   sweeps  Mid-west. 

HEARST  METROTONE  NE\VS— No.  241— Japan  in 
new  China  drive — Canadian  girl  wins  skating  crown 
in  New  York — Hoover  gives  Lincoln  address  in 
New  York — Monkey  jockeys  race  at  St.  Petersburg, 
Fla. — Grain  elevator  burns  in  Chicago — Si-^teen  wed- 
dings at  same  time  at  Tampa,  Fla. — Navy  tests 
Hawaiian  defense. 

PARAMOUNT  NEWS— No.  55— Horses  race  at  St. 
Moritz— San  Francisco  envies  wine  taster — Berlin  in 
uproar  as  Hitler  comes  to  power — Senate  votes  to 
dismiss  Barry — Autos  roar  along  World's  Fair 
boulevard  in  tests — Nation   gripped  bv  stoi'm. 

PARAMOUNT  NEWS— No.  56— Foil  new  Lindbergh 
plot  at  Roanoke,  Va. — Fascism  celebrates  anew  in 
Rome — Battle  wheat  blaze  in  Chicago — Londos  wins 
wrestling  match  in  Los  Angeles — Hoover  speaks  in 
New  York — Pirates  stage  party  at  Tampa,  Fla. 

PATHE  NEWS — No.  56— Farmers  war  on  mortgage 
foreclosures  at  Lemars,  Iowa — Pants  for  women  is 
New  York's  latest  fad — Bombing  planes  practice  at 
Quantico,  Va. — Roosevelt  leaves  Florida  for  rest — 
Fire  destroys  sanitarium  at  Wicklif?e.  Ohio — Steers 
rounded  up  along  Mexican  border — Free  haircuts 
given   in   Philadelphia — News  flashes. 

PATHE  NEWS— No.  57— Hitler  rule  stirs  masses  in 
Berlin — Unemployed  plan  studied  in  Senate— Wash- 
ington prepares  for  inauguration — Wild  ducks  fed  at 
Seattle.  Wash. — Steel  mills  busy  at  Cleveland,  Ohio- 
Prize  dogs  poisoned  at  North  Hackensack.  N.  J. — 
Fathers  learn  baby  care  in  Chicago — News  flashes. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  118— 
Carol  greets  royal  visitors  at  Sinaia.  Rumania — 
Huskies  race  at  Mt.  Hood.  Ore. — ^'esuvius  erupts 
at  Naples,  Italy — ^Capital  plans  for  inaugural — 
Wrestling  match  at  Tokyo  Japan — Motorcyclists 
race  at  Long  Beach.  Cal. — Blizzard  cripples  Chicago. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  119— 
President  delivers  Lincoln  speech  in  New  York — 
Pirates  stage  pageant  at  Tampa,  Fla. — Mussolini 
honors  heroes  in  Rome— Troops  mass  for  drive  at 
Shanhaikwan  China — Crowds  hail  Hitler  victory  in 
Berlin — Firemen  battle  Chicago  grain  blaze — Set 
new-  txibsled  record  at  Lake  Placid. 


Idaho  Owners  Sponsor  Ads 
Urging  Federal  Regulation 

Sharp  attacks  on  what  is  described  as  the 
"motion  picture  trust"  have  recently  been 
launched  in  the  Boise  Statesman,  Boise, 
Idaho,  newspaper,  the  space  purchased  by 
the  Independent  Theatre  Owners  of  Idaho. 
Advertisements  of  the  same  character,  it 
is  understood,  will  appear  at  regular  inter- 
vals in  th^  newspapers  of  Washington, 
D  C. 


Warner  Opening  Barcelona 
Office,  Continuing  Expansion 

Warner  has  opened  a  new  foreign  ex- 
change in  Barcelona,  Spain,  following  the 
opening  of  exchanges  in  Panama,  India  and 
Straits  Settlements  recently,  and  indicating 
an  expansion  of  activities  abroad. 

It  is  planned  to  open  additional  offices  in 
other  cities  in  Spain,  with  the  territory  un- 
der the  supervision  of  Robert  Schless,  man- 
aging director  for  Warner-First  National 
in  France,  Belgium,  Switzerland  and  Al- 
geria. Mr.  Schless  has  named  Rene  Huet, 
former  company  manager  at  Lille,  in  charge 
of  the  Spanish  activities  with  headquarters 
at  Barcelona. 


Sullivan  Leaves  Radio 

Charles  Sullivan  has  resigned  as  studio 
manager  for  Radio.  No  successor  has  as 
yet  been  named. 


Group  to  Test 
Film  Equipment 

The  American  Society  of  Cinematograph- 
ers  plan  the  testing  of  various  types  of  tech- 
nical equipment,  materials  and  methods  in 
the  motion  picture  industry,  in  both  the 
professional  and  amateur  fields  and  includ- 
ing still  and  motion  picture  equipment.  Ac- 
cording to  John  Arnold,  president  of  the 
organization,  the  society  will  hereafter 
conduct  its  tests  on  a  wider  scale,  where 
before  the  tests  were  only  for  members. 

The  information  resulting  from  the  tests 
will  be  published  in  The  American  Cine- 
inafograplier,  the  society's  publication.  It 
is  planned  to  note  the  approval  of  the 
equipment  or  material  in  the  magazine,  per- 
mitting the  manufacturer  to  designate  in  his 
advertising,  as  well  as  on  the  piece  of 
equipment  itself,  that  it  has  been  approved 
by  the  society.  The  tests  will  be  conducted 
according  to  the  claims  made  by  the  manu- 
facturer and  in  compliance  with  specifica- 
tions laid  down  by  the  society  for  the  par- 
ticular type  of  equipment. 

Dillon  Joins  New  Krinnsky 
And  Cochrane  Company 

John  Krimsky  and  Gii¥ord  Cochrane  an- 
nounced this  week  the  formation  of  a  new 
production  and  distributing  company  which 
will  make  as  its  first  release  Eugene  O'Neil's 
"The  Emperor  Jones."  Dudley  Murphy  will 
direct  and  production  will  be  in  the  east. 

George  Dillon,  who  has  been  associated 
for  many  years  with  large  distributors, 
joined  the  company  in  an  executive  sales 
capacity. 

Krimsky  and  Cochrane,  owners  of  Amer- 
ican rights  to  "Maedchen  in  Uniform,"  were 
unable  to  get  a  Broadway  booking  and  spon- 
sored a  run  independently  at  the  Criterion 
and  Cameo.  RKO  this  week  bought  it  for 
the  circuit.  Invincible  Pictures  will  handle 
New  York  distribution. 

Sherman  Succeeds  Kaplan; 
Union  Wins  Picketing  Case 

Harry  Sherman  was  elected  last  week 
president  of  Local  306,  New  York  projec- 
tionists' union,  succeeding  Sam  Kaplan,  re- 
cently removed.  Also  elected  were  Charles 
S.  Phide,  vice-president ;  George  Reeves, 
recording  secretary ;  Charles  Beckman,  finan- 
cial secretar}^ 

The  local  won  a  long  legal  battle  this 
week  when  the  United  States  supreme 
court  refused  to  hear  an  appeal  for  a  re- 
versal of  a  decision  of  the  New  York  court 
of  appeals,  thereby  sustaining  the  right  of 
the  local  to  picket  theatres  employing  mem- 
bers of  the  Empire  State  union. 


New  Territory  For  Schram 

B.  L.  Schram  has  acquired  territorial 
rights  for  Exhibitors'  Screen  Service  in 
Kansas  and  western  Missouri.  He  will  be 
assisted  b}^  Ward  Hunt.  Local  office  is  at 
1717  Wyandotte  St.,  Kansas  City. 


Monogram  Sales  Up 

Edv/ard  Golden,  sales  manager  of  j\Iono- 
gram  Pictures,  has  announced  that  the  com- 
pany has  exceeded  its  sales  of  last  vear  bv 
more  than  $230,000. 


ON  BROADWAY 


Week  of  February  11 
MAYFAIR 

&oo!   Universal 

PARAMOUNT 

Blue  of  fhe  Night  Paramount 

Knights  of  Love  Paramount 

RIVOLI 

Patents  Pending  Paramount 

The  Mad  Doctor  United  Artists 

Taming  the  Wildcat  Educational 

RKO  MUSIC  HALL 

Strange  As  It  Seems  Universal 

RKO  ROXY 

Private  Wives  Radio 

ROXY 

Get  That  Lion!  Principal 

Southern   Seas  Principal 

STRAND 

Dangerous  Occupations.  .  .  .  Vitaphone 
That's  the  Spirit  Vitaphone 

WINTER  GARDEN 

Africa  Speaks  Vitaphone 

The  Red  Shadow  Vitaphone 


National  Release  Day 
Is  Shifted  to  Friday 

Fox  and  Paramount  have  shifted  the  na- 
tional release  of  pictures  from  Saturday  to 
Friday,  and  other  major  distributors  are 
expected  to  adopt  a  like  policy. 

The  change  is  due  to  the  practice  of  the 
majority  of  first  run  houses  over  the  coun- 
try, which  now  have  Friday  as  the  opening 
day  of  the  week's  program.  Previously -the 
weekly  shift  was  made  on  Sunday,  and 
more  recently  on  Saturday. 


Weltner  Paramount  Official 

George  Weltner  was  elected  assistant  sec- 
retary of  the  Paramount  International  Cor- 
poration at  a  meeting  of  the  board  of  direc- 
tors of  Paramount  Publix  Corporation  last 
week.  Mr.  Weltner  had  been  assistant  to 
J.  H.  Seidelman  in  the  operation  of  the 
foreign  division. 

Halperins  To  Do  Series 

Negotiations  have  just  been  completed  by 
Paramount  Publix  with  Victor  and  Edward 
Halperin,  producers  of  "White  Zombie,"  for 
a  series  to  be  made  at  the  company's  stu- 
dios. The  first  will  be  "Supernatural,"  an 
original  by  Garnett  Weston. 


Named  Trade  Paper  Editor 

H.  L.  Middlebrooks,  former  assistant 
manager,  has  been  appointed  editor  of  the 
Weekly  Film  Review,  trade  paper  published 
at  Atlanta,  succeeding  Love  B.  Harrell,  re- 
signed. 

Sarecky  With  Columbia 

Louis  Sarecky  has  been  signed  by  Colum- 
bia to  supervise  a  number  of  productions. 
Mr.  Sarecky  was  formerly  a  production  ex- 
ecutive with  Paramount  and  RKO.  His 
first  will  be  "Soldiers  of  the  Storm." 


February     l8,  1933 


MOTION    PICTURE  HERALD 


41 


TECHNCLCeiCAL 


The  BLUEBOOK  School 

By  F.  H.  RICHARDSON 

BLUEBOOK  SCHOOL  QUESTION  NO.  160.— (A)  Set  forth  your  views  as  to  what  conditions  the  projectionist 
has  the  right  to  expect  film  to  be  in  when  received  fronn  an  exchange.  (B)  Nanne  those  various  things  which 
may  happen  in  case  the  film  sprocket  holes  be  improperly  matched  in  process  of  splicing  film.  (C)  By  what  faulty 
adjustment  will  deposit  of  emulsion  on  tension  shoes  be  increased.  (D)  Tell  us  just  what  test  you  have  made  of 
your  aperture  plate  film  tension  and  what  you  have  done  or  would  do  if  it  be  found  to  be  too  heavy. 


Answer  to  Question  No.  134 


Biuehook  School  Question  No.  154  was: 
"(A)  Do  different  metals  offer  varying  de- 
grees of  resistance  to  electric  current?  (B) 
Does  the  resistance  of  all  metals  used  in 
conducting  electric  current  increase  as  tem- 
perature is  increased?  (C)  Name  some- 
thing used  under  some  conditions  to  conduct 
current  which  has  less  resistance  at  high  than 
at  low  temperature.  (D)  Name  some  other 
things  which  have  less  resistance  to  electric 
current  when  hot  than  when  cold." 

Here  are  the  names  of  those  who  made 
good:  S.  Evans  and  C.  Rau,  Lester  Borst, 

G.  E.  Doe,  T.  Van  Vaulkenburg,  Bill  Doe, 
Dale  Danielson,  H.  Edwards,  J.  Went- 
worth,  W.  Ostrum,  Ivan  E.  Rayner,  S.  G. 
Goss  and  P.  Lambert,  H.  B.  Coates,  P.  J. 
Cermak,  D.  Golding,  M.  McGuire,  L.  S. 
Marksley  and  J.  S.  Bischoff,  A.  Bailey,  N. 
Gault,  T.  McGruder,  S.  Kay,  W.  S.  An- 
drus,  T.  Potter  and  H.  Steele,  J.  S.  Hen- 
derson, J.  M.  McKinzie,  S.  Chestney  and 
T.  Lavery,  R.  and  L.  M.  Wright,  B.  T. 
Sampson  and  G.  C.  Hendrie,  D.  R.  Donald- 
son, R.  Dinmat  and  P.  L.  Algy,  L.  T. 
Chotes  and  B.  L.  Buckley,  D.  B.  Bates  and 
J.  L.  Major,  W.  D.  Lalley,  P.  L.  Mangan 
and  D.  U.  Tomms,  L.  N.  Daliels  and  M.  R. 
Wining,  D.  N.  Peters,  H.  D.  Schofield,  P. 
L.  Davis  and  T.  Torr,  O.  Garling  and  B. 
Diglah,  E.  O.  Olliver  and  D.  L.  Bentley, 

C.  L.  Daniels,  H.  Anderson,  P.  Hadley  and 

D.  L.  Solomon,  F.  B.  Gamble,  K.  L.  Knight 
and  L.  V.  Smolley,  A.  Altman  and  D.  T. 
Holmes,  T.  L.  Shelton  and  M.  H.  Sanders, 

A.  likes  and  B.  R.  Rouen,  D.  L.  Stanhope, 

H.  D.  Cylor  and  H.  D.  Davis,  M.  L.  Tom- 
linson,  T.  Gaitsley  and  B.  R.  Compton,  L. 
U.  Jumel,  D.  L.  Markham,  D.  Donahue  and 
L.  Peterson,  W.  D.  Adamson  and  L.  Sim- 
mons, D.  Holler  and  B.  Eilers,  L.  G. 
Thompson  and  D.  Lilley,  D.  U.  Shelton  and 

B.  R.  Thompson,  W.  A.  Andres,  F.  D. 
Prindley,  B.  M.  May,  B.  E.  Danning,  T.  G. 
Sawyer,  L.  Peterson,  G.  Framann  and  T. 
H.  Heins,  T.  B.  Cudmore  and  J.  L.  Rich- 
ards, G.  Breston  and  G.  Lombard,  F.  D. 
Samuels,  T.  Buckstone  and  P.  L.  Davis,  L. 

C.  Cummings  and  J.  D.  Schneider,  M.  Pen- 
derly,  G.  Deckson  and  L.  Carnlo,  H.  M. 
Evans,  M.  S.  O'Brien,  H.  M.  Evans,  H.  B. 
Jenkins,  J.  Ahrenson,  D.  E.  Ellis  and  T.  R. 


MacAllen,  G.  M.  Marxley,  D.  Johnson  and 
F.  L.  Lindsey  and  A.  Lomberg. 

Note :  Frequent  inquiries  lead  me  to  say 
again  that  any  one,  projectionist  or  what  not. 
is  eligible  to  join  this  "school."  There  is  no 
age  limit.  No  entrance  or  other  fee  is  neces- 
sary. It  is  not  required  that  you  be  a  sub- 
scriber to  the  Motion  Picture  Hekald  or  that 
you  own  a  Bluebook,  though  it  is  much  better 
for  you  if  you  do  have  both  the  Herald  and 
the  books.  Just  send  in  your  answers,  regu- 
larly if  possible.   That  is  all. 

As  to  section  A,  we  will  listen  to  G.  E. 
Doe,  who  says :  "The  question  may  be  an- 
swered correctly  by  a  simple  'yes,'  but  I  be- 
lieve something  more  should  be  added.  What 
we  term  'pure'  metals  of  various  sorts  offer 
a  certain  definite  resistance  to  current  flow, 
each  metal  offering  resistance  in  dift'erent 
amount.  Pure  imetals  may,  however,  be 
mixed  with  other  metals  offering  dift'erent 
resistance,  and  thus  alloys  be  formed  which 
will  offer  almost  any  desired  degree  of  re- 
sistance." 

As  to  section  B,  there  are  many  excellent 
answers,  but  I  have  selected  for  publication 
the  one  sent  in  by  a  young  man  out  in  Kan- 
sas, who  has  written  asking  whether  his 
youth  would  be  a  bar.  In  part  he  says : 
"I  am  not  a  projectionist — yet.  However, 
I  certainly  look  forward  to  the  time  when 
I  will  have  earned  that  title.  Am  still  in 
school — 8th  grade.  I  do  the  dusting  at  the 
theatre  after  school  hours.  The  projection- 
ist. Dale  Danielson  (also  a  Bluebook 
"scholar." — Ed.),  has  been  awfully  nice  in 
permitting  me  to  copy  the  questions  you 
ask  each  week;  also  in  the  matter  of  ex- 
plaining knotty  points  which  are  beyond 
me.  I  certainly  do  appreciate  his  kindness." 

Read  this  youngster's  answer  and  judge 
for  yourself  whether  he  should  have  all  rea- 
sonable help.  His  name  is  Wilbur  Ostrum, 
of  Russell,  Kansas.  He  says — and  I  print 
his  answer  to  section  B  without  change: 
"(B). — Does  the  resistance  of  all  metals 
used  in  conducting  current  increase  as  tem- 
perature is  increased  ? 

"Answer — Yes,  the  resistance  of  all  metals 
used  in  conducting  current  increases  as 
temperature  is  increased.  However,  advance 
wire,  a  copper-nickel  alloy,  is  affirmed  to 
have  practically  unvarying  resistance  at  all 
times.  Since  the  increase  or  decrease  of  re- 
sistance of  metals  is  proportional  to  increase 


or  decrease  of  temperature,  the  data  re- 
quired to  find  the  increase  or  decrease  of 
resistance  will  be  the  mil  foot  resistance  of 
the  conductor  at  normal  temperature  (the 
resistance  of  a  wire  one  foot  long  and  one 
mil  in  diameter),  the  temperature  co-effi- 
cient of  the  conductor  (the  fraction  of  an 
ohm  change  in  resistance  for  each  degree 
of  change  in  temperature),  the  working 
temperature  of  the  conductor  and  the  nor- 
mal temperature  which  is,  of  course,  75 
degrees  Fahrenheit  or  24  degrees  Centi- 
grade. When  these  data  have  been  collected 
the  procedure  is  as  follows :  Subtract  the 
normal  temperature  of  the  conductor  from 
the  working  temperature  and  multiply  this 
difference  by  the  temperature  co-efficient 
which  will  give  the  total  fractional  increase 
or  decrease  for  the  total  increase  in  tem- 
perature. This  result,  when  multiplied  by 
the  resistance  of  the  conductor  at  normal 
temperature,  will  give  the  total  increase  or 
decrease  in  resistance.  If  the  conductor  be 
of  a  material  whose  resistance  decreases 
with  increase  in  temperature,  such  as  car- 
bon, this  result  will  be  subtracted  from  the 
resistance  at  normal  temperature  to  get  the 
resistance  of  the  conductor  at  its  working 
temperature.  If  the  conductor  be  of  a  ma- 
terial whose  resistance  increases  with  in- 
crease in  temperature,  such  as  metal,  this 
result  will  be  added  to  the  resistance  at 
normal  temperature  to  get  the  resistance  of 
the  conductor  at  its  working  temperature. 
Before  the  normal  temperature  of  an  elecc- 
trical  conductor  is  reached  the  increase  in 
temperature  with  the  increase  in  current  is 
so  very  slight  it  has  practically  no  effect." 

(C)  Messrs.  Evans  and  Rau  answer  this 
one  briefly  and  well,  as  follows:  "Carbon, 
which  is  used  in  arc  lamps,  for  generator 
brushes,_  lamp  filaments,  for  dry  cells  and 
in  circuit  breakers,  switch  contacts,  etc.,  has 
less  resistance  at  high  than  at  low  tempera- 
ture." 

T.  Buckstone  and  P.  L.  Davis  answer 
section  D  as  follows:  "Insulating  materials 
of  certain  types,  almost  all  liquids  and  cer- 
tain solids  offer  less  resistance  to  current 
flow  when  hot  than  when  cold,  though  in 
the  case  of  solids  they  must  be  fused  before 
the  effect  is  marked.  Glass,  wax,  pitch  and 
many  other  substances  which  may  be  fused 
are  included."  • 


42 


MOTION    PICTURE  HERALD 


February     18,  1933 


JENriNS*  CCLrilAi    m  TRAVELERS... 


Neligh,  Neb. 

DEAR  HERALD: 

In  a  recent  issue  of  the  Herald  we  note  that 
Gerald  Stettmund  of  Candler,  Oklahoina,_  has 
the  temerity  to  break  into  the  columns  with  a 
poetic  effusion  and  requests  that  he  be  desig- 
nated as  the  Herald's  official  poet  laureate. 
He  attempts  to  butt  into  the  sacred  precincts 
of  our  poetic  pasture.  In  commenting  on  this 
the  editor  suggests  that  we  surrender  our 
rights.  Surrender?  Never.  "The  Old  Guard 
Dies;  It  Never  Surrenders."  If  Gerald  will 
confine  his  poetic  endeavors  strictly  to  "What 
the  Picture  Did  For  Me"  we  might  consent  to 
take  him  in  on  probation,  for,  as  a  man  he's  a 
swell,  fellow,  as  an  exhibitor  he's  ace  high,  and 
as  aji  Oklahoma  Democrat  he's  100  per  cent, 
but  as  a  poet,  well — 

When  Gerald  starts  to  writing  verse 
It  makes  ns  want  to  climb  a  tree; 

There  may  be  things  he  could  do  morse 
But  we  don't  know  what  they  could  be. 

When  we  read  his  verse  it  made  iis  smile 

For  he's  got  Longfellow  beat  a  mile. 

Someone  has  said  that  "Poetry  hath  charms 
to  soothe  a  savage,  to  rend  a  rock  or  bust  a  cab- 
bage," but  we've  got  our  doubts  about  that. 

We  had  a  girl  one  time,  and  no  matter  how 
much  peanut  brittle  and  gum  drops  we  fed  her 
we  couldn't  seem  to  thaw  her  out,  she  wouldn't 
warm  up  to  us,  so  we  concluded  to  try  a  little 
poetry  on  her,  and  wrote : 

My  heart  for  you,  my  dear,  beats  true. 
Your  eyes  are  red,  your  hair  is,  too. 
And  now  if  you'll  hitch  up  with  me 
It  won't  be  long  till  there'll  be  three. 

We  read  this  to  her  one  moonlight  night  as 
we  leaned  up  against  a  hitching-post  in  front 
of  her  house  and  she  never  stopped  chewing 
her  gum.  It  didn't  faze  her,  and  the  very  next 
week  she  married  a  Swede. 

V 

Someone  down  in  Congress  suggests  that 
when  beer  comes  back  it  be  dispensed  by  the 
drug  stores.  To  this  the  druggists'  organiza- 
tion puts  up  a  squawk  and  says  that  the  drug 
stores  must  not  occupy  the  position  of  the  old 
saloon.  We  might  rise  to  inquire  just  when 
did  they  cease  to  occupy  that  position?  Their 
prescription  cases  have  been  performing  the 
same  service  that  the  old  blind  swinging  doors 
once  did. 

When  that  amber  gloom  chaser  and  "budget 
balancer"  comes  back,  and  since  Congress  will 
have  made  it  legal,  why  not  let  anybody  sell 
it?  If  it  isn't  legalized  then  why  permit  the 
sale  of  it  at  all?  If  it  comes  back  they  could 
give  the  Christian  Endea,vor  and  the  W.  C. 
T.  U.  employment  soliciting  for  the  home  trade. 
We  would  as  soon  buy  ours  from  the  deacon 
of  the  church  as  from  a  drug  store.  We  be- 
lieve in  being  honest  about  it  and  say  that  we 
want  beer  because  we  want  beer,  and  not  use 
that  idiotic  excuse  that  it  will  bring  prosper- 
ity, for  it  won't.  It  will  act  directly  contrary 
to  that  theory. 

V 

The  Hollywood  Herald,  a  very  worthwhile 
publication,  reports  Pola  as  saying :  "I've  been 
a  big  success  at  every  movie  theatre  I've  played 
during  the  last  year  and  eight  months.  I've 
pulled  theatres  out  of  the  red  everywhere  I've 
gone.  I'm  tired,  but  I'm  cocky  about  it."  If 
Pola  said  that,  she  must  have  a  poor  opinion 
of  herself,  but,  Pola  dear,  we  have  a  hunch 
that  that  came  from  your  press  agent, 

V 

We  have  just  found  out  what  "Technocracy" 
is.  It  is  the  hydroputical  inconsequential  cir- 
cumambulocution  of  the  thermistatical  parallelo- 
gram, and  it  was  first  discovered  by  Dr.  Rollin- 
zomoski  Sepigelgotoski  of  Russia  and  the  only 
known  remedy  for  it  is  ipecac. 

V 

According  to  the  number  of  steamship  tickets 


for  Europe  the  producers  and  stars  are  re- 
ported to  be  buying,  it  would  seem  that  the 
exhibitors  are  the  only  ones  who  are  feeling 
this  depression.  Did  you  ever  hear  of  an  ex- 
hibitor going  to  Europe?  Some  of  'em  don't 
even  know  where  Europe  is.  For  instance, 
there's  Andy  Anderson  of  Detroit  Lakes,  Min- 
nesota— but  then  we  won't  talk  about  that. 

V 

An  applicant  for  a  druggist's  license  was 
turned  down  recently  by  a  California  pharma- 
ceutical board  because  he  couldn't  tell  how 
much  cabbage  leaves  it  took  to  make  a  lettuce 
sandwich. 

V 

Our  doctor  tells  us  that  we  must  stay  in  bed. 
He  says  that  the  place  for  people  threatened 
with  bronchial  pneumonia  is  in  bed  and  not 
sitting  at  a  typewriter.  We  wonder  if  that  doc- 
tor knows  what  he's  talking  about. 

We  have  been  in  bed  so  long  that  every  bone 
in  us  feels  like  a  truck  had  run  over  us  length- 
wise. But  while  in  bed  we've  had  time  to  think 
about  a  lot  of  things.  We've  got  it  all  figured 
out  that  one  of  the  principal  reasons  for  the 
slump  in  theatre  attendance  is  the  radio. 

When  Jack  Pearl  (Baron  Munchausen)  is 
on  the  radio  who  is  going  to  see  a  movie?  The 
same  is  true  of  Walter  Winchell,  Eddie  Cantor, 
Amos  'n'  Andy,  Ed  Wynn,  Carl  and  Heinie, 
the  Show  Boat  with  Captain  Henry,  and  a 
number  of  others.  The  picture  business  has 
got  this  radio  entertainment  to  contend  with, 
and  the  only  way  to  backfire  against  it  and 
get  at  it  is  to  make  entertainment  that  will 
draw  the  people  away  from  the  radio,  and 
that's  going  to  call  for  all  the  brains  there  are 
in  the  business. 

V 

Maybe  the  Doc  is  right.  Maybe  we  ought 
to  be  in  bed,  but  can  you  imagine  what  a 
calamity  it  would  be  should  we  miss  an  issue 
with  this  colyum?  It's  too  horrible  to  think  of, 
Oscar!  We  simply  must  get  this  in  the  mail, 
Doctor  or  no  Doc.  And  now  if  you  will  ex- 
cuse us  we  will  go  back  to  bed  and  let  that 
truck  run  over  us  again. 

J.  C.  JENKINS 
The  HERALD'S  Vagabond  Colyumnist 


HEY,  JAY  SEE! 

LIST  TO  McDowell 

Ncnv  look  what  you've  gone  and 
not  done,  Jenkins.  Not  only  that, 
but  C.  S.  McDowell  of  Buffalo,  Okla- 
homa, warns  you  that  a  jack  rabbit 
pie  in  his  country  is  a  jack  rabbit 
feast.  Listen! 

"That  old  cuss,  fay  See,  seems  to 
have  a  single-track  mind  or  the  steer- 
ing gear  on  his  tin  lizzie,  Polly-Marie, 
must  be  locked,  as  in  our  five  years  of 
show  business  here  his  scrawny  old 
form  has  never  darkened  our  door  yet. 
There  are  several  exhibitors  in  this 
neck  of  the  woods  who  would  no 
doubt  be  pleased  to  honor  him  with 
a  jack  rabbit  banquet  and  appease  his 
hunger  for  his  favorite  Nebraska 
viand,  and  the  jack  rabbits  here  are 
twice  as  big  as  they  are  in  Nebraska. 
If  Jay  See  was  boss  of  the  industry  he 
might  be  a  big  benefit  to  the  small 
exhibitor,  as  we  believe  his  heart  is  in 
the  right  place.  May  his  April  Showers 
never  cease." 


Ed  Selzer,  Warner  publicist,  left  New  York 

for  Hollywood  to  handle  publicity  on  "42nd 

Street"  special  train. 
Herbert  Marshall  arrived  in  New  York  from 

Europe  en  route  to  Hollywood. 
Clara  Bow,  Fox  player,  and  Rex  Bell,  her 

husband,  returned  to  New  York  from  Europe. 
Elizabeth  Allan,  English  player,  arrived  in 

New  York  en  route  to  Culver  City  to  join 

MGM. 

Louis  Gasnier,  director,  returned  to  Holly- 
wood from  Paris  to  join  Paramount. 

Jimmy  Durante,  Metro  player,  arrived  in  New 
York  to  appear  in  "Strike  Me  Pink,"  stage 
revue. 

Arthur  Hornblow,  Jr.,  Goldwyn  production 
executive,  returned  from  Europe  and  will 
stay  in  New  York  until  arrival  of  Sam  Gold- 
wyn from  Coast. 

Mary  Pickford  arrived  in  New  York  from 
Coast  en  route  to  Rome  and  St.  Moritz. 

Douglas  Fairbanks,  Jr.,  Warner  player,  re- 
turned to  Hollywood  from  New  York. 

Robert  Stolz,  music  writer  of  German  films, 
is  due  in  New  York  from  Berlin  to  join 
American  company. 

Edward  G.  RoraNSON,  Warner  player,  arrived 
in  New  York  from  Coast. 

Dave  Weshner,  Warner  theatre  executive,  ar- 
rived in  San  Antonio  from  New  York. 

Jack  Trop  left  New  York  on  a  sales  trip  for 
Remington. 

Samuel  Bischoff,  of  KBS  Productions,  re- 
turned to  Hollywood  from  New  York. 

Edwin  Gilbert,  dramatist,  left  New  York  to 
join  Columbia  in  Hollywood. 

Henry  Garat,  European  player,  arrived  in 
New  York  en  route  to  Hollywood  to  join 
Fox. 

J.  V.  RiTCHEY,  of  Ritchey  Export,  returned  to 
New  York  from  Europe. 

Mark  Larkin,  Pickford-Fairbanks  publicist, 
arrived  in  New  York  from  Coast. 

Jack  Alicoate,  publisher  of  Film  Daily,  ar- 
rived at  Miami  from  New  York. 

Morrie  Ryskind,  film  press  agent,  arrived  in 
Florida  from  New  York. 

Pat  Aherne,  player,  sailed  for  London. 

Henry  Herzbrun,  attorney  for  Paramount, 
returned  to  New  York  from  Hollywood. 

Russel  Holman  and  George  Putnam,  story 
executives  for  Paramount,  returned  to  New 
York  from  Coast. 

Nicholas  M.  Schenck,  Metro  president;  Fe- 
lix Feist,  sales  manager,  and  Howard 
Dietz,  advertising  director,  returned  to  New 
York  from  Hollywood. 

E.  C.  Mills,  of  American  Society  of  Com- 
posers, arrived  at  Bermuda  from  New  York. 

Earle  Wingart,  Fox  publicist,  left  New  York 
for  Movietone  City. 

WiNFiELD  Sheehan,  Fox  production  executive, 
returned  to  Coast  from  New  York. 

Elizabeth  Allan,  English  actress,  arrived  in 
New  York  en  route  to  Culver  City  to  join 
Metro. 

J.  H.  Seidelman,  vice-president  of  Paramount 
International,  and  C.  C.  Margon,  in  charge 
of  the  Spanish  department,  arrived  in  New 
York  from  Europe. 

John  Nolan  sailed  for  Australia  to  manage 
Fox  interests. 

Herman  Robbins,  president  of  National  Screen 
Service,  returned  to  New  York  from  Holly- 
wood. 

Charles  Skouras  and  Mike  Rosenberg,  of 
Skouras  Theatre  Circuit,  returned  to  the 
Coast. 

W.  E.  Atkinson,  co-receiver  for  Fox  Metro- 
politan Theatres,  left  New  York  for  Vir- 
ginia. 

J.  Robert  Rubin,  Metro  executive,  returned  to 
New  York  from  Culver  City. 

Norman  Moray,  Vitaphone  sales  manager,  re- 
turned to  New  York  from  southern  trip. 


February     18,  1933 


MOTION    PICTURE  HERALD 


43 


WHAT  THE  PICTURE 
DID  E€D  ME 


II. 


Capital 


RASPUTIN:    Nicolai    Malikoff— This    picture  will 

please  and  believe  it  will  outgross  Metro's  ^'Rasputin 
and  the  Empress."  It's  a  money  getter.  It's  done  in 
English  and  you'll  find  it  will  please  most  of  them, 
if  they  know  what  it's  all  about.  Put  out  lots  of 
heralds  and  you  will  do  a  nice  business.  Write  In- 
ternational Fi\m  Exchange,  Minneapolis,  Minn.  Lobe 
Arcade  Building.  Runnmg  time,  68  minutes.— S.  J. 
Smith,  Unique  Theatre,  Sisseton,  S.  D.  Small  town 
patronage. 

Columbia 

BITTER  TEA  OF  GENERAL  YEN:  Nils  Asther, 
Barbara  Stanwyck— An  excellent  show.  Beautifully 
photographed.  Story  appeals  to  public  and  has  ad- 
vertising possibilities.— Charles  Niles,  Niles  Theatre, 
Anamosa,  Iowa.    General  patronage. 

DECEPTION:  Leo  Carrillo— Good  action  picture  but 
did  not  draw  for  me.  Only  well  known  stars  and  good 
titles  get  people  out  any  more.  Played  Jan.  26-27.— 
Edith  Fordyce,  Princess  Theatre,  Selma,  La.  Gen- 
eral patronage. 

THE  NIGHT  CLUB  LADY:  This  is  a  good  action 
picture  and  should  knock  'em  on  Saturday.— Charles 
Niles,  Niles  Theatre,  Anamosa,  Iowa.  General  patron- 
age. 

THE  NIGHT  MAYOR:  Lee  Tracy— Tracy  ... 
enough  said.  Did  a  fairly  good  business.  Tracy  is 
the  mayor  in  this  and  what  a  mayor.  Date  it  on  any 
date  and  go  on  a  fishing  trip;  Tracy  will  take  good 
care  of  your  business.  Played  Jan.  12-13.  Running 
time,  68  minutes.— James  Augustine,  Spa  Theatre,  Hot 
Springs,  Ark.    General  patronage. 

NO  MORE  ORCHIDS:  Carole  Lombard— A  lovely 
picture  which  could  be  played  on  any  day  in  any 
theatre.  We  had  lots  of  compliments  on  it.  The 
story  is  interesting  and  the  comedy  touches  give  it 
a  sparkle  all  the  way  through.  Played  Jan.  29-30.— 
Edith  Fordyce,  Princess  Theatre,  Selma,  La.  General 
patronage. 

SPEED  DEMON:  William  Collier,  Jr.,  Joan  Marsh 
—A  great  action  picture  for  Saturday  night.  Speed- 
boat racing  that  pulls  them  out  of  their  seas. — Charles 
Niles,  Niles  Theatre,  Anamosa,  Iowa.  General  pat- 
ronage. 

THE  SUNDOWN  RIDER:  Buck  Jones,  Barbara 
Weeks — A  knockout  western.  A  good  audience  pic- 
ture.—Charles  Niles,  Niles  Theatre,  Anamosa,  Iowa. 
General  patronage. 

THAT'S  MY  BOY:  Richard  Cromwell,  Dorothy 
Jordan— The  best  of  this  type,  and  shows  originality 
of  theme,  in  that  it  covers  the  life  of  a  pigskin  star, 
after  his  glory  days  are  over.  A  fine  cast  and  a  pic- 
ture that  will  not  require  playing  during  the  "sea- 
son" as  most  football  features  do.  Columbia  is  de- 
livering this  year  for  us. — Charles  Lee,  Lyric  Thea- 
tre, Eureka,  S.  D.    Small  town  patronage. 

WASHINGTON  MERRY  GO  ROUND:  Lee  Tracy, 
Constance  Cummings — Very  fine  picture  which  pleased 
the  better  class  patrons.  I  did  some  extra  adver- 
tising' on  it,  but  I  am  getting  out  all  the  publicity 
ideas  I  have  these  days  for  you  not  only  have  to 
run  the  best  but  get  behind  them.  Played  Jan.  31- 
Feb.  1. — Edith  Fordyce,  Princess  Theatre,  Selma,  La. 
General  patronage. 


First  National 


CABIN  IN  THE  COTTON:  Richard  Barthelmess— 
It  takes  a  picture  like  this  to  get  the  business  here, 
and  every  one  liked  it.  Had  lots  of  compliments. 
Business  better  than  usual.  Played  Jan.  16-17. — Cecil 
Ward,  Roxy  Theatre,  Martinsville,  Virginia.  Mixed 
patronage. 

CENTRAL  PARK:  Joan  Blondell— This  a  peach. 
It  has  everything.  It  will  please  most  of  the  peo- 
ple.— W.  H.  Hardman,  Royal  Theatre,  Frankfort, 
Kansas.    Small  town  patronage. 

THE  CRASH:  Ruth  Chatterton— Just  a  program 
picture  that  did  not  get  any  business  here  to  amount 
to  anything.  Played  Jan.  26-27. — Cecil  Ward,  Roxy 
Theatre,  Martinsville,  Virginia.  Small  town  patron- 
age. 

FRISCO  JENNY:  Ruth  Chatterton— This  gal  has 
always  registered  out  here.  This  picture  draws  like 
a  house  afire  and  Ruth  is  a  beauty  to  behold.  Play 
this  picture. — Ned  Pedigo,  De  Luxe  Theatre,  G'arber, 
Oklahoma. 

SILVER  DOLLAR:  Edward  G.  Robinson— This  is 
one  fine  niece  of  entertainment.  Wonderful  picture 
that  all  liked  here.    Although  we  did  not  have  very 


N  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  It  is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
all  communications  to — 

What  the  Picture  Did  for  Me 

MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


big  business  it  is  not  because  the  picture  did  not 
deserve  it.  Should  do  big  business  any  day.  Played 
Feb.  1-2.— Cecil  Ward,  Roxy  Theatre,  Martinsville, 
Virginia.    Mixed  patronage. 

TIGER  SHARK:  Edward  G.  Robinson— Made  a 
dandy  picture  for  Friday  and  Saturday.  Well  acted 
and  pleased  our  organization.  Played  Jan.  25-26. — 
Ned  Pedigo,  Deluxe  Theatre,  Garber,  Okla.  General 
patronage. 

20,000  YEARS  IN  SING  SING:  Spencer  Tracy,  Bet- 
te  Davis — It  takes  First  National  to  make  a  good 
picture.  I  have  spoken  to  quite  a  few  exhibitors 
that  run  First  National  pictures  and  they  say  that 
they  know  how  to  make  pictures  and  good  ones.  This 
picture  has  a  lot  of  laughs.  Should  do  good  every 
place  it  plays.  Played  Feb.  6.  Running  time,  75 
minutes. — William  Dabb,  Lyric  Theatre,  Shenandoah, 
Pa.    General  patronage. 

YOU  SAID  A  MOUTHFUL:  Joe  E.  Brown— A  good 
comedy.  Brown  is  well  liked  here.  A  little  draggy, 
especially  in  the  swimming  scenes.  Played  Feb.  5-6. 
— W.  H.  Hardman,  Royal  TheatrCj  Frankfort,  Kansas. 
Small  town  patronage. 

WEEK  END  MARRIAGE:  Loretta  Young,  Norman 
Foster — A  good  picture.  Pleased  all  my  patrons  and 
increased  business  second  night.  Many  of  our  pro- 
gram pictures  draw  better  than  the  big  specials. 
Played  Jan.  18-19.— J.  O.  Smith,  Dixie  Theatre,  Line- 
ville,  Ala.    Small  town  patronage. 


Fox 

CALL  HEIR  SAVAGE:  Clara  Bow— Drew  the  best 
business  of  the  pictures  so  far  this  season.  The  pic- 
ture pleased  the  young  folks.— W.  H.  Hardman,  Royal 
Theatre,  Frankfort,  Kansas.    Small  town  patronage. 

CAL_L  HER  SAVAGE;  Clara  Bow— Good;  pleased 
all  my  patrons.  Did  nice  business.  Played  Jan.  25- 
26.  Running  time,  84  minutes.— William  F.  Kneller, 
Auditorium  Theatre,  Manheim,  Pa.  Small  town  pat- 
ronage. 

CALL  HER  SAVAGE:  Qara  Bow,  Monroe  Owsley 
— This  is  a  mighty  good  entertaining  picture.  Story 
good  and  star  fine.  Cast  good.  Played  Jan.  29-30.— 
Bert  Silver,  Silver  Family  Theatre,  Greenville,  Mich. 
Town  and  country  patronage. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe,  Bela 
Lugosi — Goo.d  entertaining  to  fair  business.  Played 
Jan.  20-21.— N.  E.  Frank,  Wayland  Theatre,  Wayland, 
Mich.    Small  town  patronage. 

CHANDU.  THE  MAGICIAN:  Edmund  Lowe,  Bela 
Lugosi — Drew  better  than  average  business  and 
pleased,  but  it  is  a  shame  to  put  Lowe  in  such  stories. 
A  good  actor  like  Edmund  Lowe  deserves  better 
material.  Personally  did  not  think  much  of  the  pic- 
ture. Played  Jan.  20-31.— J.  O.  Smith,  Dixie  Theatre, 
Lineville,  Ala.     Small  town  patronage. 

CONGORILLA:  Produced  by  Mr.  and  Mrs.  Martin 
Johnson— Terrible.  No  one  liked  this  and  they  did 
not  fail  to  tell  it.  If  the  scenes  of  the  savages  had 
been  left  out,  would  have  been  a  fair  jungle  picture. 
Played  Jan.  12-13-14.— J.  O.  Smith,  Dixie  Theatre, 
Lineville,  Ala.    Small  town  patronage. 

CONGORILLA:  Produced  by  Mr.  and  Mrs.  Martin 
Johnson — Drew  well  and  will  please  if  you  haven't 
used  too  many  of  these  African  pictures.  Played 
Jan.  13-14.— N.  E.  Frank,  Wayland  Theatre,  Wayland, 
Mich.    Small  town  patronage. 

DOWN  TO  EARTH:  Will  Rogers.  Irene  Rich.-A 


good  Rogers  picture.  Many  good  comments  and 
pleased  majority.  Business  only  fair,  however.  Played 
Jan.  23-24-25.— J.  O.  Smith,  Dixie  Theatre,  Lineville, 
Ala.     Small  town  patronage. 

FACE  IN  THE  SKY:  Spencer  Tracy,  Marian  Nix- 
on— Just  a  picture,  not  bad,  but  not  good.  Play  it  on 
bargain  night  and  they  won't  kick— much.  Played 
Jan.  26. — Joe  Hewitt,  Lincoln  Theatre,  Robinson,  111. 
General  patronage. 

THE  GOLDEN  WEST:  George  0"Brien,  Janet 
Chandler — A  good  western  produced  on  a  big  scale. 
Shots  of  "The  Iron  Horse"  and  "The  Big  Trail" 
helped  and  no  one  seemed  to  remember  them,  but 
westerns  have  lost  their  draw  here.  This  one  breaks 
a  new  low  for  Saturday.  Played  Jan.  26-27-28.— J.  O. 
Smith,  Dixie  Theatre,  Lineville,  Ala.  Small  town 
patronage. 

THE  GOLDEN  WEST:  George  O'Brien-A  mighty 
fine  Zane  Grey.  Pleased  those  who  saw  it.  Played 
Jan.  19-21.  Running  time,  74  minutes. — Boom  &  Du 
Rand,  Lyric  Theatre.  Ellendale,  N.  D.  Small  town 
patronage. 

HANDLE  WITH  CARE:  James  Dunn,  Boots 
Mallory — An  excellent  small  town  picture  that 
pleased  above  average  production  and  was  helped 
second  night  by  word-of-mouth  advertising.  Played 
Jan.  13-14.  Running  time,  75  minutes. — H.  R.  Crom- 
well. Bedford  Theatre,  Bedford,  Pa.  Small  town 
patronage. 

HAT  CHECK  GIRL:  Sally  Eilers,  Ben  Lyon— A 
very  sweet  little  picture  with  Sally  and  Ben  Lyon 
doing  splendid  work.  Very  pleasing  to  our  Sunday 
patrons.  Played  Jan.  22-23.— N.  E.  Frank,  Wayland 
Theatre,  Wayland,  Mich.     Small  town  patronage. 

ME  AND  MY  GAL:  Spencer  Tracy,  Joan  Bennett 
—A  dandy  picture  for  the  small  town.  Has  the  pep 
and  comedy.  It  pleased.— W.  H.  Hardman,  Royal 
Theatre,  Frankfort,   Kansas.     Small  town  patronage. 

ME  AND  MY  GAL:  Joan  Bennett— My  patrons 
thoroughly  enjoyed  this  one,  and  told  me  so.  Not 
a  "big"  picture,  not  a  "masterpiece,"  not  a  "knock- 
out," not  an  "epic,"  not  one  of  the  "ten  best,"  not 
a  picture  that  "you'll  never  forget,"  or  anything 
like  that,  but  a  picture  with  an  evening's  enter- 
tainment, and  that  is  what  they  pay  for.  It's  okay. 
— S.  H.  Rich,  Rich  Theatre,  Montpelier,  Idaho.  Town 
patronage. 

ME  AND  MY  GAL:  Spencer  Tracy,  Joan  Bennett 
— A  swell  team  and  a  swell  picture.  Real  "ham  and 
egg"  entertainment,  and  our  customers  ate  it  up. 
The  box  ofifice  can  stand  a  few  more  like.  Fox  has 
a  good  team  here,  if  they  will  just  keep  them  to- 
gether. Played  Jan.  20-21.— J.  G.  Caldwell,  Princess 
Theatre,  Aurora,  Mo.     Small  town  patronage. 

THE  PAINTED  WOMAN:  Spencer  Tracy,  Peggy 
Shannon — This  picture  pleased  and  was  a  good  draw. 
Spencer  Tracy  and  Peggy  Shannon  both  good.  Played 
Oct.  20-21-22.  Running  time,  72  minutes.— J.  O.  Smith. 
Dixie  Theatre,  Lineville,  Ala.    Small  town  patronage. 

RACKETY  RAX:  Victor  McLaglen,  Greta  Nissen 
— Ran  this  on  bargain  night  and  the  audience  was 
pleased.  Nothing  big,  however,  and  consider  it  only 
a  fair  comedy  picture.  Played  Jan.  9-10-11. — J.  O. 
Smith,  Dixie  Theatre,  Lineville,  Ala.  Small  town 
patronage. 

ROBBERS  ROOST:  George  O'Brien.  Maureen 
O'Sullivan — A  Fox  western  picture  and  if  you  crave 
a  ride  'em  cowboy  and  shake  'em  up  western  thriller, 
book  "Robbers  Roost,"  and  you  have  a  western  pic- 
ture as  big  as  they  make  'em.  But  at  my  theatre 
they  won't  come  to  see  any  more  western  pictures. 
They  are  bygone  days  at  my  theatre.  They  tell  me 
when  they  have  seen  one  they  have  seen  them  all. 
For  they  most  all  have  the  same  story.— Walter  Odom 
Sr..  Dixie  Theatre,  Durant,  Miss.  General  patron- 
age. 

SECOND  HAND  WIFE:  Sally  Eilers,  Ralph  Bel- 
lamy—Here's a  surprise  picture.  Boost  it  and  get 
the  money.  It  will  not  disappoint.  Miss  Eilers  is 
marvelous.  Bellamy  good  as  usual.  Played  Jan. 
26-27.— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

SECOND  HAND  WIFE:  Sally  Eilers.  Ralph  Bel- 
lamy—Very pleasmg  little  picture.  Book  has  been 
read  extensively  and  will  pull  at  box  office.  Played 
.Tan.  22-23'.— J.  G.  Caldwell,  Princess  Theatre,  Aurora, 
Mo.     Small  town  patronage. 

SHERLOCK  HOLMES:  Clive  Brook— Splendid  pic- 
ture of  its  kmd.  It  drew  fairly  well  and  pleased 
Played  Tan.  19-20.- Edith  Fordyce,  Princess  Theatre, 
Selma,  La.    General  patronage. 

SHERLOCK  HOLMES:  Clive  Brook— If  you  like 
detective  stories,  this  one  will  please  you.  Has 
some  excellent  actors   and  a  very  good  story.  We 


44 


MOTION    PICTURE  HERALD 


February     18,  1933 


ran  it  on  uiir  cheap  admission  nicUt  and  it  pleased, 
but  drew  very  poorly.  25%  below  the  average  for 
this  night.  Played  Jan.  27.  Running  time,  70  mm- 
utes.— i).  M.  Farrar,  Orpheiim  Theatre,  Harnsburg, 
111.     Small  city  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers— One  of  the 
most  pleasing  pictures  Rogers  ever  made,  but  it 
seems  that  Rogers  tans  are  becoming  fed  up  on  his 
style.  There  has  been  a  steady  drop  in  business  on 
each  of  his  last  three  pictures,  with  this  the  best 
of  the  three,  doing  35%  below  the  average  business 
he  did  on  the  first  of  the  three.  But  when  you  play 
this  one  you  have  a  real  show  and  a  clean  one  that 
the  whole  family  can  come  to  see  and  all  sit  to- 
gether Played  Jan.  22-23.  Running  time,  77 
minutes.— S.  M.  Farrar,  Orpheum  Theatre,  Harns- 
burg,  111.     Small   city  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers— Good.  Did 
more  than  average  business  but  not  too  much.  Role 
suits  Rogers  and  he  can  handle  it.  Quite  a  number 
of  laughs  and  the  Rogers  fans  will  like  it.  Played 
Jan.  18-19.— Mayme  P.  Musselman,  Princess  Theatre, 
Lincoln,    Kan.     Small   town  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers— Drew  well 
and  pleased.  I  wish  that  we  could  get  more  like  this 
instead  of  so  many  gruesome  pictures.  Played  Jan. 
24-25.— Edith  Fordyce,  Princess  Tlieatre,  Selma,  La. 
General  patroiia.ge. 

Mascot 

PRIDE  OF  THE  LEGION:  Sally  Blaine,  Barbara 
Kent— The  title  hurt  the  business.  Most  people 
thought  it  was  a  war  picture.  It  is  full  of  action  and 
is  O  K.  The  poorest  business  on  Saturday  for 
months.— W.  "H.  Hardman,  Royal  Theatre,  Frankfort, 
Kansas.    Small  town  patronage. 

MGM 

FAITHLESS:  Tallulah  Bankhead,  Robert  Mont- 
gomery—Just a  fair  picture.  Very  poor  stuff  for  the 
small  town.  The  acting,  is  good.  It  did  not  draw 
film  rental.— W.  H.  Hardman,  Royal  Theatre,  Frank- 
fort, Kansas.    Small  town  patronage. 

IFAITHLESS:  Tallulah  Bankhead,  Robert  Mont- 
gomery— Very  good  picture  that  failed  to  draw.  Bank- 
head  has  a  better  role  than  she  has  had  heretofore. 
Montgomerj;  good.  This  picture  pleased  the  few  that 
came  in  spite  of  adverse  criticisms.  Running  time, 
75  minutes.— Howard  B.  Schuessler,  La  Fayette  The- 
atre, La  Fayette,  Ala.    Small  town  patronage. 

FLESH:  Wallace  Beery— Boys,  book  Beery  in 
"Flesh."  Tlie  public  knows  he  is  good.  But  in  this 
picture  he  wins  them  all.  Also  give  Ricardo  Cortez 
plenty  room  in  this  picture.  And  next  comes  Karen 
Morley.  She  sure  should  get  the  glittering  stars 
marked  up  to  her  credit  for  her  wonderful  part  she 
played  in  this  picture.  I  cannot  help  but  think  when 
she  is  known  better  she  will  be  in  the  big  star  class. 
—Walter  Odom,  Sr.,  Dixie  Theatre,  Durant,  Miss. 
General  patronage. 

THE  MASK  OF  FU  MANCHU:  Boris  Karloff— 
Probably  a  good  picture  of  its  kind.  Did  not  take  in 
film  rental.  People  in  my  town  do  not  want  horror 
pictures. — W.  H.  Hardman,  Royal  Tlieatre,  Frank- 
fort. Kansas.    Small  town  p^atronage. 

PROSPERITY:  Marie  Dressier,  Polly  Mpran— Did 
a  good  business  with  more  than  usual  advertising,  and 
the  picture  satisfied  everybody.  I  was  under  the  im- 
pression that  this  wasn't  so  good  as  the  others  but 
most  of  my  people  were  enjoying  every  bit  of  it. 
Paid  enough  more  for  this  to  offset  any  extra  business, 
but  glad  I  ran  it.  Played  Jan.  23-24-25.— Mayme  P. 
Musselman,  Princess  Theatre,  Lincoln,  Kan.  Small 
town  patronage. 

PROSPERITY:  Marie  Dressier,  Polly  Moran— 
Extra  good  picture  to  above  average  business.  Busi- 
ness first  night  not  so  hot  but  the  second  night  v/e 
stood  'em  in  the  aisles.  Story  dealing  with  banks 
and  bank  failings.  Suppose  these  bank  stories  will  be 
the  next  epidemic.  Played  Dec.  23-24. — Robert  K. 
Yancey,  Paradise  Theatre,  Cotter,  Ark.  Railroad  and 
general  patronage. 

PROSPERITY:  Marie  Dressier.  Polly  Moran— This 
one  pleased  the  older  folks  best.  It  is  a  good  comedy. 
Drew  only  fair  for  me. — W.  H.  Hardman,  Royal 
Theatre,   Frankfort,  Kansas.     Small  town  patronage. 

PROSPERITY:  Marie  Dressier— G.ood  entertain- 
ment. Not  a  special. — Fletcher,  Lyric  Theatre,  Hart- 
ington,  Neb.     General  patronage. 

RED  DUST:  Jean  Harlow— A  good  picture.  Extra 
drawing  power. — Fletcher,  Lyric  Theatre,  Hartington, 
Neb.    General  patronage. 

RED  DUST:  Jean  Harlow,  Clark  Gable— Well,  it 
seems  you  have  this  picture  sold  to  the  public  as  they 
tell  you  how  good  it  is  before  you  play  it.  The  one 
thing  Metro  believes  in  is  advertising.  It  helps  us 
bill  its  pictures. — Walter  O'dom,  Sr.,  Dixie  Theatre, 
Durant,  Miss.     General  patronage. 

SMILIN'  THRU:  Norma  Shearer.  Fredric  March— 
A  very  fine  picture.  Well  produced.  It  drew  just  a 
fair  business.  It  pleased  the  older  folks  better  than 
the  young  ones. — W.  H.  Hardman,  Royal  Tlieatre. 
Frankfort,  Kansas.    Small  town  patronage. 

SMILIN*  THRU:  Norma  Shearer,  Fredric  March— 
A  wonderful  nicture,  one  you  can  be  proud  to  present 
to  your  patrons.  Pleased  100  per  cent  in  our  case 
and  several  came  the  second  time.    Business  a  little 


above  average.  Played  Jan.  29-30-31.  Running  time, 
99  minutes.— M.  R.  Harrington,  State  Theatre,  Port- 
land, Oregon.     General  patronage. 

SMILIN'  THRU:  Norma  Shearer— Very  fine  pic- 
ture. Extra  drawing  power. — Fletcher,  Lyric  Theatre, 
Hartington,  Neb.     General  patronage. 

STRANGE  INTERLUDE,:  Norma  Shearer,  Clark 
Gable — A  remarkable  production,  and  will  create  quite 
a  bit  of  discussion.  Some  of  our  customers  have  not 
yet  decided  whether  they  liked  it  or  not.  Not  a 
small  town  picture,  and  tell  the  kiddies  to  come  some 
other  time.  I  thought  Shearer  aged  too  fast.  Played 
Jan.  20-27.— J.  G.  Caldwell,  Princess  Theatre,  Aurora, 
Mo.    Small  town  patronage. 

STRANGE  INTERLUDE:  Norma  Shearer,  Clark 
Gable — A  real  good  picture.  Very  deep  acting  which 
pleases  the  higher  class.  Working  class  of  people 
don't  seem  to  care  for  this  much,  although  we  had 
a  few.  Business  good  first  night.  The  second  night 
dropped  very  low.  Played  Jan.  23-24. — Cecil  Ward, 
Roxy  Theatre,  Martinsville,   Va.     Mixed  patronage. 

WHISTLING  IN  THE  DARK:  Ernest  Truex,  Una 
Merkel — A  nice  picture.  Truex  fine.  Others  in  sup- 
port stood  out.  Una  Merkel  not  so  hot.  Nothing 
to  her  in  this  but  her  cute  little  Southern  dialect. 
Nothing  in  name  drai^f,  and  title  gave  impression  of 
another  freak  thriller  instead  of  a  laff- thrill,  which  it 
was.  Business  below  average.  Played  Jan.  29-30. — 
Joe  Hewitt^  Lincoln  Theatre.  Robinson,  111.  General 
patronage. 

Monogram 

GUILTY  OR  NOT  GUILTY:  Betty  Compson,  Tom 
Douglas — Poor  work  in  this  production.  Direction 
not  so  good.  This  picture  was  not  worth  showing 
to  audience.  Played  Jan.  30.  Running  time,  72  min- 
utes.— William  Dabb,  Lyric  Theatre,  Shenandoah,  Pa. 
General  patronage. 

THE  THIRTEENTH  GUEST:  Ginger  Rogers,  Lyle 
Talbot — Good  mystery  picture.  Should  do  good  any 
place.  A  lot  of  chills  will  run  iip  and  down  your 
back.  Good  work  for  Rogers  and  Talbot.  Recording 
not  so  good.  Played  Feb.  1-2.  Running  time,  67 
minutes. — William  Dabb,  Lyric  Theatre,  Shenandoah, 
Pa.     General  patronage. 

Paramount 

THE  BIG  BROADCAST:  Bing  Crosby,  Stuart  Er- 
win — A  good  picture  but  no  business  due  to  bad 
weather.  Played  Dec.  12-13-14.— J.  O.  Smith,  Dixie 
Theatre,  Lineville,  Ala.    Small  town  patronage. 

THE  BIG  BROADCAST:  All  star— Excellent  enter- 
tainment and  almost  doubled  average  business  for  the 
run.  Radio  names  the  big  draw  for  this  picture. 
Played  Jan.  7.  Running  time,  85  minutes. — ^V.  C. 
Wenkler,  Colonel  Theatre,  Erie,  Pa.  General  patron- 
age. 

THE  BIG  BROADCAST:  Stuart  Erwin,  Bing  Cros- 
by— Here  is  one  swell  picture  that  will  please  almost 
100  per  cent.  Radio  fans  eat  it  up,  and  does  that 
boy  Crosby  pull  in  the  fair  sex?  Shows  many  of 
the  radio  favorites  in  action  and  they  mean  box  of- 
fice. Story  may  be  weak,  as  many  critics  have 
claimed,"  But  who  cares,  for  it  is  real  entertainment. 
Business  great.  Played  Jan.  22-23-24.  Running  time, 
86  minutes. — M.  R.  Harrington,  State  Theatre,  Port- 
land, Oregon.    General  patronage. 

BLONDE  VENUS:  Marlene  Dietrich— My  idea  of 
nice,  clean,  peppy  entertainment.  Not  heavy,  but 
holds  your  audience,  and  pleases.  Here  is  a  girl  that 
has  Garbo  backed  off  the  map.  Don't  have  to  pay 
ten  times  what  a  picture  is  worth  to  run  her  offer- 
ings. Increased  business  on  this.  Played  Jan  15. 
Running,  time,  93  minutes. — S.  J.  Smith,  Unique  The- 
atre, Sisseton,  S.  D.    Small  town  patronage. 

BLONDE,  VENUS:  Marlene  Dietrich— Consider  this 
the  best  picture  we  have  played  this  season.  Only 
fair  draw  due  to  bad  weather,  but  pleased  all  who 
saw  it.  Music  score  adds  much  to  picture.  Sound, 
direction  and  photography  perfect.  Played  Oct.  31- 
Nov.  1-2.  Running  time,  85  minutes. — J.  O.  Smith, 
Dixie  Theatre,  Lineville,  Ala.    Small  town  patronage. 

THE  DEVIL  IS  DRIVING:  Edmund  Lowe— I  saw 
this  one  out  of  town  but  considered  it  a  very  good 
piece  of  entertainment.  Some  good  wisecracks  and 
some  good  action.  Different  racketeering  line  exposed. 
Dickie  Moore  does_  his  bit. — Mayme  P.  Musselman, 
Princess  Theatre,  Lincoln,  Kan.  Small  town  patronage, 

THE  DEVIL  IS  DRIVING:  Edmund  Lowe,  Wynne 
Gibson— Better  than  average  program  action  picture. 
Holds  interest.  Players  well  cast.  Good  Saturday 
show.  Played  Jan.  24-25.— D.  E.  Fitton,  Lyric  Theatre, 
Harrison,  Ark.    Small  town  patronage. 

THE  DEVIL  IS  DRIVING:  Edmund  Low^ 
Nothing  to  write  home  about,  but  will  please  the 
customers  that  want  some  fast  thrills. — J.  G.  Cald- 
well, Princess  Theatre,  Aurora,  Mo.  Small  town 
patronage. 

A  FAREWELL  TO  ARMS:  Helen  Hayes.  Gary 
Cooper — The  customers  did  not  care  about  seeing  it, 
but  nevertheless  it's  a  fine  show.  Would  say  too 
many  tears  for  this  depression.  Our  customers  want 
their  entertainment  light  and  fluffy.  Played  Feb.  2-3. 
— J.  G.  Caldwell,  Princess  Theatre,  Aurora,  Mo.  Small 
town  patronage. 

FAREWELL  TO  ARMS:  Gary  Cooper,  Helen  Haves 
—A  great  show  that  pleased  all.     Great  advertising 


possibilities.    Get  behind  it.— Charles  Niles,  Niles  The- 
atre, Anamosa,  Iowa.    General  patronage. 

GUILTY  AS  HELL:  Edmund  Lowe,  Victor  Mc- 
Laglen — Good  interesting  picture.  The  title  kept 
women  away.  The  picture  pleased.  Played  Feb.  3-4. 
— W.  H.  Hardman,  Royal  Theatre,  Frankfort,  Kansas. 
Small  town  patronage. 

HERITAGE  OF  THE  DESERT:  Randolph  Scott- 
Here  is  another  Zane  Grey  story  well  done  and  will 
please  the  average  audience  100  per  cent.  Played 
Feb.  2.  Running  time,  60  minutes. — S.  J.  Smith, 
Unique  Theatre,  Sisseton,  S.  D.  Small  town  patron- 
age. 

HERITAGE  OF  THE  DESERT:  Sally  Blane,  Ran- 
dolph Scott — Zane  Grey's  name  pulled  them  in  on  this 
one.  Saturday  business  slightly  above  average. 
Seemed  to  please.  Hardly  any  better  than  usual 
westerns.  Running  time,  57  minutes. — Howard  B. 
Schuessler,  La  Fayette  Theatre,  La  Fayette,  Ala. 
Small  town  patronage. 

HORSE  FEATHERS:  Four  Marx  Brothers— Funny, 
and  when  you  say  that  it's  enough.  People  want  to 
laugh.  This  is  silly,  but  th^y  like  something  just 
like  this  once  in  a  while.  Do  think  they  could  be 
better  than  they  were  in  this  particular  offering. 
However,  it  'was  plenty  funny.  Played  Jan.  8.  Run- 
ning time,  73'  minutes. — S.  J.  Smith,  Unique  Theatre, 
Sisseton,  S.  D.    Small  town  patronage. 

HOT  SATURDAY:  Nancy  Carroll,  Gary  Grant- 
Very  entertaining  picture,  but  N.  G.  at  box  office. 
Played  Dec.  5-6-7.— J.  O.  Smith,  Dixie  Theatre,  Louis- 
ville, Ala.    Small  town  patronage. 

IF  I  HAD  A  MILLION:  AH  star— This  picture  was 
well  liked  here.  A  new  idea.  So  many  complete 
stories  all  blended  together  seems  like  one  could  in- 
deed be  hard  to  please  if  some  part  of  this  picture 
failed  to  register.  Not  half  bad,  you  tell  'em  so. 
Played  Jan.  22-23. — ^Ned  Pedigo,  Deluxe  Theatre,  Gar- 
ber,  Okla.    General  patronage. 

LOVE  ME  TONIGHT:  Maurice  Chevalier— Not  bad. 
Had  several  comments  on  this.  However,  I'm  of  the 
opinion  that  this  boy  had  his  day.  Nothing  objec- 
tionable as  far  as  the  story  is  concerned,  although 
it  had  been  severely  criticized  by  a  few  cranks.  Pay 
no  attention  to  this.  Played  Jan.  22.  Running  time, 
104  minutes. — S.  J.  Smith,  Unique  Theatre,  Sisseton, 
S.  D.    Small  town  patronage. 

MADISON  SQUARE  GARDEN:  Jack  O'akie,  Mari- 
an Nixon — Pleasing  picture  with  plenty  of  action  and 
comedy.  A  much  more  pleasing,  picture  than  was  ex- 
pected. A  show  for  the  whole  family.  Played  Jan. 
31. — J.  G.  Caldwell,  Princess  Theatre,  Aurora,  Mo. 
Small  town  patronage. 

MADISON  SQUARE  QARDEN:  Jack  Oakie,  Mari- 
an Nixon — Good  sports  picture  with  plenty  of  action. 
Especially  pleased  the  men.  Played  Dec.  1-2-3. — J.  O. 
Smith,  Dixie  Theatre,  Lineville,  Ala.  Small  town 
patronage. 

MADISON  SQUARE  GARDEN:  Jack  Oakie,  Mari- 
an Nixon — Good,  fast  moving,  clean  entertainment 
that  pleased  most  of  our  patrons.  Even  those  who 
do  not  care  for  fight  pictures  thought  this  one  good. 
Many  famous  names  in  the  sport  world  add  interest. 
Fine  for  the  kids.  Business  above  average.  Played 
Jan.  20-21.  Running  time,  74  minutes. — M.  R.  Har- 
rington, State  Theatre,  Portland,  Oregon.  General 
patronage. 

MOVIE  CRAZY:  Harold  Lloyd— Not  bad  for  enter- 
tainment. However,  Lloyd  is  wiped  up  as  far  I'm 
concerned.  Just  an  ordinary  pleasing  picture.  No 
drawing  power  at  box  office.  Not  as  good  as  some 
of  his  past  pictures.  Goodbye  Lloyd.  Played  Jan,  29. 
Running  time,  95  minutes. — S.  J.  Smith,  Unique  The- 
atre, Sisseton,  S.  D.    Small  town  patronage. 

MOVIE  CRAZY:  Harold  Lloyd,  Constance  Cum- 
mings — Good  draw  first  day.  No  business  second  day. 
Harold  Lloyd  will  have  to  make  more  pictures  if  he 
don't  want  the  public  to  forget  him.  Constance  Cum- 
mings  good  in  this.  Played  Jan.  16-17.  Running 
time,  96  minutes. — J.  01  Smith.  Dixie  Theatre,  Line- 
ville,  Ala.     Small   town  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft,  Constance 
Cummings — Good  picture  but  stars  are  not  known 
here,  so  did  not  gross  film  rental.  Played  Oct.  ^- 
29-30.— J.  O.  Smith.  Dixie  Theatre,  Lineville,  Ala. 
Small  town  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft,  Constance 
Cummings — Action  set  in  a  big  city  speakeasy.  -  The 
tale  of  a  few  nights  in  the  lives  of  the  people  who 
frequented  the  place,  once  a  residence  in  a  high  class 
neighborhood.  Kept  free  of  sex  and  proved  interesting. 
A  strain  of  humor  relieving  the  drama.  Played  Tan. 
29-30.  Running  time,  70  minutes.— P.  G.  Estee,  S'.  T. 
Theatre,  Parker,  S.  D.    Small  town  patronage. 

NIGHT  AFTER  NIGHT:  George  Raft,  Constance 
Cummings,  Wynne  Gibson — A  fine  picture,  above  the 
program  class.  Splendid  cast.  Mae  West  caused 
the  most  favorable  comment  from  patrons.  Not  a 
"gangster"  picture  such  as  we  have  had  in  the  past, 
though  it  runs  along,  these  lines.  Business  a  little 
above  average,  and  patrons  well  pleased.  Played 
Jan.  27-28.  Running  time,  70  minutes. — M.  R.  Har- 
rington, State  Theatre,  Portland,  Oregon.  General 
patronage. 

THE  NIGHT  OF  JUNE  13:  Clive  Brook.  Frances 
Dee.  Gene  Raymond— Here  is  a  murder  and  courtroom 
drama  that  is  superior  and  different.  Holds  your 
interest  every  second.    Charles  Grapewin  almost  steals 


February     18,  1933 


MOTION    PICTURE  HERALD 


45 


the  show.  Hope  we  see  more  of  him.  Business  a 
fair  avera.^e.— J.  E.  Stocker,  Myrtle  Theatre,  Detroit. 
Mich. 

NIGHT  OF  JUNE  13:  Clive  Brook.  Lila  Lee^ 
Grossed  more  on  this  than  any  Paramount  picture 
this  vear.  Would  advise  extra  advertising  as  this 
picture  will  please  any  type  audience.  Played  Jan. 
5.6-7.— T.  O.  Smith,  Di.xie  Theatre,  Linevdle,  Ala. 
Small  town  patronage. 

NO  MAN  OF  HER  OWN:  Clark  Gable,  Carole 
Lombard— At  last  Gable  allowed  to  act  like  a  human 
being;  result  an  agreeable,  pleasing  entertainment. 
Metro  never  gave  us  as  good  a  picture  as  this  with 
Gable,  though  we  didn't  consider  Carole  Lombard 
beautiful  enough  to  create  all  that  furore  among  the 
men.  She  showed  admirable  restraint  in  dealing 
with  the  irresistible  Clark.— E.  D.  Hilsinger,  Library 
Opera  House,  Marathon,  New  York.  Small  town 
and  country  patronage. 

NO  MAN  OF  HER  OWN:  Carole  Lombard— This 
is  the  kind  of  a  picture  the  public  likes  during  these 
times.  Clarke  Gable  to  advertise^— Charles  Niles, 
Niles  Theatre,  Anamosa,  Iowa.    General  patronage. 

NO  MAN'  OF  HER  OWN:  Clark  Gable— Gable  is 
a  popular  star  and  the  picture  is  one  of  his  best.  Not 
a  good  Saturdav  picture  but  will  please  on  any  other 
day.  Played  Jan.  29-30.  Running  time,  76  minutes.— 
J.  A.  Blatt,  Re.x  Theatre,  Corry,  Pa.  General  patron- 
age. 

NO  MAN  OF  HER  OWN:  Carole  Lombard,  Clark 
oable— Another  good  picture  from  Paramount.  Busi- 
ness above  average  and  pleased  10(J%.  Sound  and 
photography  good.  Played  Jan.  30-31-Feb.  1.  Run- 
ning time,  76  minutes.— J.  O.  Smith,  Dixie  Theatre, 
Lineville,  Ala.    Small  town  patronage. 

THE  PHANTOM  PRESIDENT:  Jimmy  Durante, 
Geo.  M.  Cohan— A  dandy  comedy.  How  your  patrons 
will  like  it  depends  on  how  they  like  Jimmy  Durante, 
for  he's  just  about  the  whole  show.  Older  patrons 
are  interested  in  Geo.  M.  Cohan,  and  he's  plenty 
good.  Pleased  most  everyone,  and  though  business 
was  just  fair  that  could  be  attributed  to  the  weather. 
Played  Jan.  18-19.  Running  time,  78  minutes.— M.  R. 
Harrington,  State  Theatre,  Portland,  Oregon.  Gen- 
eral patronag.e. 

SHE  DONE  HIM  WRONG:  Mae  West,  Owen 
Moore — Plenty  ruf?.  but  they  liked  it,  especially  the 
older  gals  and  boys  who  could  remember  "way  back 
when"  in  the  nineties.  Mae  West  is  little  known  in 
the  small  towns,  so  not  much  draw,  but  I  found  it 
satisfactory  for  entertainment  with  no  howls  fi-om 
the  blue  noses.  Played  Jan.  31.— Joe  Hewitt,  Lin- 
coln Theatre.  Robinson,  111.    General  patronage. 

TROUBLE  IN  PARADISE:  Miriam  Hopkins,  Kay 
Francis — Delightful  picture  that  appeals  only  to  the 
classes,  but  those  who  came  enjoyed  it  immensely. 
Played  Jan.  26.  Running  time,  73  minutes. — H.  R. 
Cromwell,  Bedford  Theatre,  Bedford,  Pa.  Small  town 
patronage. 

TROUBLE  IN  PARADISE:  Kay  Francis,  Herbert 
Marshall — While  this  picture  did  not  do  any  business 
it  is  a  good  show  and  the  ones  that  did  come  were 
satisfied.  Charles  Ruggles  and  Everett  Horton  are 
good  for  the  comedy  relief.  Running  time,  73  minutes. 
— Harold  Smith.  Dreamland  Theatre,  Carson,  Idaho. 
Rural  patronage. 

TROUBLE  IN  PARADISE:  Kay  Francis— Marve- 
lous picture  for  the  class  trade.  Cast,  direction  and 
production  far  above  average.  Better  than  average 
box  ofifice.  Played  Jan.  11.  Runnin.g  time.  81  minutes. 
—V.  C.  Wenkler,  Colonel  Theatre,  Erie,  Pa.  General 
patronage. 

TROUBLE  IN  PARADISE:  Miriam  Hopkins,  Her- 
bert Marshall — Fairly  good  picture  of  the  program 
type.  Pleased  about  60  per  cent.  Don't  expect  too 
much  from  this  one.  Played  Dec.  28-29. — J.  O.  Smith, 
Dixie  Tlieatre,  Lineville,  Ala.    Small  town  patronage. 

UNDER  COVER  MAN:  George  Raft.  Nancy  Car- 
roll—O.  K,  gangster  type  with  several  surprises. 
Played  Jan,  28.— T.  G.  Caldwell,  Princess  Theatre, 
Aurora,  Mo.    Small  town  patronage. 

UNDER  COVER  MAN:  George  Raft— Very  clever 
story,  very  poor  photography.  Cameraman  either 
drunk  or  cockeyed.  Anyway  it  could  not  be  focused 
on  the  screen,  thereby  our  operator  got  many  cuss- 
ings. — Ned   Pedigo,   Deluxe   Theatre,   Garber,  Okla. 

UNDER  COVER  MAN:  George  Raft— Darn  good 
show.  Keeps  you  on  the  edge  of  your  chair  all  the 
time.  Men  will  like  it  better  than  the  ladies. — S.  H. 
Rich,  Rich  Theatre,  Montpelier,  Idaho.  Town  patron- 
age. 

UNDER  COVER  MAN:  George  Raft,  Nancy  Car- 
roll— Clean  picture.  Pleased  the  large  crowd.  Drew 
better  than  ordinary.  Watch  Raft.  Played  Jan.  15- 
16.  Running  time,  74  minutes. — Joseph  J.  Greene, 
Illinois  Theatre,  Macomb,  111.    Family  patronage. 


Patrician 


THE  SILVER  LINING:  Maureen  O'Sullivan, 
Betty  Compson — Very  pleasing  little  picture,  but  it 
cost  too  much  and  lost  money.  Played  Jan.  24-25. — 
Roy  W.  Adams,  Mason  Theatre,  Mason.  Mich.  Gen- 
eral patronage. 


SUGGESTION  FROM 
CENTRAL  AMERICA 

From  San  Salvador  in  Central 
America  comes  the  interesting  sugges- 
tion from  Mr.  O.  Beer  that  a  special 
column  of  "What  the  Picture  Did  for 
Me"  be  assigned  to  reports  from  ex- 
hibitors in  Spanish  countries.  Says  our 
friend  from  the  Far  South: 

"Your  department  'What  the  Pic- 
ture Did  for  Me'  is  a  very  important 
help  for  exhibitors,  but  I  want  to  make 
a  suggestion.  Without  any  doubt  you. 
have  a  lot  of  subscribers  in  Spanish- 
talking  countries,  as  Cuba,  Porto  Rico, 
Argentina,  and  so  on,  and  it  wotdd  be 
a  very  important  help  for  them  if  you 
wotild  make  a  special  column  with  a 
title  like  'What  exhibitors  in  Spanish 
countries  say,'  as  patrons  in  Spanish 
countries  are  different  from  those  in 
English-speaking  ones. 

"Sometimes  the  opinion  on  both 
ends  is  quite  the  same.  For  example, 
'The  Blonde  Captive'  was  a  failure  at 
this  end;  although  it  was  a  dubbed 
Spanish  version,  quite  a  lot  of  our  pa- 
trons went  out  before  the  finish. 

"If  you  open  such  a  column  I  am 
quite  willing  to  collaborate  with  you." 
O.  Beer,  San  Salvador,  El  Salvador, 
C.  A. 


WILD  HORSE  MESA:  Randolph  Scott,  Sally  Blane 
— If  your  fans  go  for  Zane  Grey's  literature,  this  will 
please.  Played  Jan.  24-25. — J.  G.  Caldwell,  Princess 
Theatre,  Aurora,  Mo.    Small  town  patronage. 

WILD  HORSE  MESA:  Randolph  Scott,  Sally 
Blane — A  good  Western  with  fine  photography.  Many 
good  comments  on  this  one.  Played  Dec.  30-31.  Run- 
ning time,  69  minutes. — J.  O.  Smith,  Di.xie  Theatre, 
Lineville,  Ala.    Small  town  patronage. 

RKO 

ANIMAL  KINGDOM:  Ann  Harding,  Leslie  How- 
ard— A  good  pictuj;e.  High  class.  Pleased  50  per 
cent. — Fletcher,  Lyric  Theatre,  Hartington,  Neb.  Gen- 
eral patronage. 

BILL  OF  DIVORCEMENT:  John  Barrymore,  Bil- 
lie  Burke — A  picture  that  will  please  the  masses  as 
well  as  classes.  A  great  little  bundle  of  entertain- 
ment. Step  on  it.  Running  time,  76  minutes. — S.  J. 
Smith.  Unique  Theatre,  Sisseton,  S.  D.  Small  town 
patronage. 

BIRD  OF  PARADISE:  Dolores  Del  Rio,  Joel  Mc- 
Crea — Beautiful  production.  Well  received  by  fair 
attendance.  Played  Jan.  7-8. — N.  E.  Frank,  Way- 
land  Theatre,  Wayland,  Mich.  Small  town  patron- 
age. 

THE  CONQUERORS:  Ann  Harding,  Richard  Di.x— 
This  has  its  good  points,  also  a  number  of  bad  ones; 
too  many  deaths,  too  much  baby  business.  Over- 
heard a  number  of  disgusted  remarks  in  regard  to 
that  angle.  Ann  Hardmg  is  very  mediocre,  and 
Richard  Dix  seems  to  be  suflfering  from  stage  fright 
when  he  isn't  overacting.  Edna  May  Oliver  best  of 
the  lot.  One  might  say  her  sniflf  saved  the  picture. 
Played  Jan.  27-^. — E.  D.  Hilsinger.  Library  Opera 
House,  Marathon,  New  York.  Small  town  and  coun- 
try patronaj;e. 

.THE  CONQUERORS:  Richard  Dix,  Ann  Harding- 
Fair  draw.  Flu  epidemic  still  raging  and  no  doubt 
cut  down  attendance.  Picture  okey  and  should  draw. 
Played  Jan.  19-21.  Running  time,  86  minutes. — Majes- 
tic Theatre,  Lexington,  Neb.    Family  patronage. 


THE  CONQUERORS:  Richard  Dix— I  think  every 
exhibitor  should  run  this  picture.  It's  the  best  I've 
run  for  months.  Wonderful  educational  story  begin- 
ning at  an  early  age  of  this  country  and  building  up 
to  the  present  time.  Holds  interest  throughout. 
Characters  great  but  for  some  reason  or  other  it 
failed  to  draw.  Played  Jan.  27-28.  Running  time,  85 
minutes. — M.  A.  Edwards,  Ritz  Theatre,  Phillipsburg, 
N.  J.    Small  town  patronage. 

THE  CONQUERORS:  Richard  Dix.  Ann  Harding— 
An  extra  fine  picture.  One  that  will  please  most  of 
those  who  see  it.  RKO  started  out  to  make  knother 
"Cimarron"  but  somewhere  the  thing  failed  to  come 
through  and  this  one  died  on  us  for  two  days,  even 


with  extra  exploitation  and  advertising  it  did  the 
smallest  Sunday  and  Monday  business  in  the  past 
three  months.  We  could  not  sell  them  the  idea  that 
we  had  something  they  wanted  to  see.  Played  Jan. 
13-16.  Running  time,  80  minutes. — S.  M.  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city  patron- 
age. 

HALF  NAKED  TRUTH:  Lee  Tracy— A  great 
comedy  that  will  please  all.  Tracy  immense. — Charles 
Niles,  Niles  Theatre,  Anamosa,  Iowa.  General  patron- 
age. 

MEN  OF  AMERICA:  Bill  Boyd— Good  for  a  double 
feature  program  on  a  stormy  afternoon  five  cents  ad- 
mission.— Fletcher,  Lyric  Theatre,  Hartington,  Neb. 
General  patronage. 

THE  PAST  OF  MARY  HOLMES:  Helen  MacKel- 
ler,  Eric  Linden — No  drawing  power.  A  fair  picture 
when  you  get  them  in.  Need  plenty  of  good  shorts. 
— Charles  Niles,  Niles  Theatre,  Anamosa,  Iowa.  Gen- 
eral patronage. 

PENGUJN  POOL  MURDER:  Edna  May  Oliver- 
A  good  Friday  and  Saturday  picture. — Fletcher,  Lyric 
Theatre,  Hartington,  Neb.     General  patronage. 

ROCKABYE:  Constance  Bennett,  Joel  McCrea— 
Not  much  of  a  picture.  Business  bad.  This  girl  sure 
is  falling  fast  here.  This  story  is  rotten.  The  whole 
darn  thing  is  rotten.  Ask  anyone  who  has  run  it. 
Played  Jan.  19-20.— Cecil  \Vard,  Roxy  Theatre,  Mar- 
tinsville, Virginia.     Mixed  patronage. 

ROCKABYE:  Constance  Bennett,  Joel  McCrea— 
Very  pleasing  picture,  with  an  unhappy  ending.  A 
few  more  stories  for  Constance  like  "Lady  With  A 
Past"  would  help  this  star.  Played  Jan.  29-30.— J.  G. 
Caldwell,  Princess  Tlieatre,  Aurora,  Mo.  Small  town 
patronage. 

ROCKABYE:  Constance  Bennett,  Joel  McCrea— 
Drew  well  and  most  people  seemed  to  enjoy  it,  but 
this  is  not  up  to  Connie's  standard.  It  is  very  pretty 
to  look  at,  but  the  story  is  thin  and  the  ending 
rather  unsatisfactory.  Played  Feb.  5-6. — Edith  For- 
dyce,  Princess  Theatre,  Selma,  La.  General  patron- 
age. 

Tiffany 

WHISTLIN'  DAN:  Ken  Maynard— This  type  of 
picture  goes  good  here  on  Saturdays.  Action,  that's 
what.  That's  what  they  ask  for  here  on  Saturdays. 
These  shoot  'em  up  Westerns  sure  please.  Played 
Jan.  21.— Cecil  Ward,  Roxy  Theatre,  Martinsville, 
Va.     Working  class  patronage. 

Universal 

AFRAID  TO  TALK:  Eric  Linden,  Sidney  Fox— A 
clever  picture  that  satisfied  their  curiosity  and  tickled 
their  fancy.  Created  quite  a  httle  talk  and  Old  Man 
me  stood  on  the  door  unafraid  as  they  came  out. — 
Ned  Pedigo,  De  Luxe  Theatre,  Garber,  Oklahoma. 

AIR  MAIL:  Pat  O'Brien,  Ralph  Bellamy— Very 
good  picture.  Lots  of  action,  the  kind  that  pleases. 
Mark  another  up  for  Universal.  Played  Jan.  28. — Joe 
Hewittj  Lincoln  Tlieatre,  RobinsoUj  111.  General  pat- 
ronage. 

AIR  MAIL:  Pat  O'Brien,  Ralph  Bellamy— Boy, 
this  is  a  real  picture.  If  this  fails  to  please  them, 
just  lock  the  barn  up.  It  can't  be  done.  It's  by  far 
the  best  of  the  air  pictures,  so  think  I.— Ned  Pedigo, 
De  Lu.xe  Theatre,  Garber.  Oklahoma. 


THE  ALL  AMERICAN:  Richard  Arlen,  Gloria 
Stuart — The  best  of  the  football  pictures.  Did  not 
draw  for  us,  as  this  type  of  picture  is  not  popular 
with  our  patrons,  and  being  out  of  season  did  not 
help  either.  Business  below  average.  Played  Mid- 
night Jan.  28.  Running  time,  81  minutes. — M.  R.  Har- 
rington, State  Theatre,  Portland,  O'regon.  General 
patronage. 

BACK  STREET:  John  Boles,  Irene  Dunne— A  great 
picture  that  pleased  100  per  cent.  This  one  can  stand 
a  lot  of  advertising  and  you  won't  be  ashamed  to 
stand  at  the  door  when  they  come  out.  Irene  Dunn 
is  wonderful.  Only  kick  I  had  was  that  my  print 
was  badly  cut  up.  Running,  time,  80  minutes. — How- 
ard B.  S'chuessler,  La  Fayette  Theatre,  La  Fayette, 
Ala.    Small  town  patronage. 

ONCE  IN  A  LIFETIME:  Jack  Oakie,  Sidney  Fox, 
Aline  McMahon — This  was  a  disappointment,  both  to 
our  uatrons  and  ourselves.  Supposed  to  be  a  satire 
on  Hollywood,  but  the  laugh  is  on  the  picture.  The 
cast,  which  is  made  up  of  big  names,  is  the  one  re- 
deeming feature.  Pleased  only  about  50  per  cent. 
Business  poor.  Pla_i^ed  Jan.  27-28.  Running  time,  93 
minutes. — M.  R.  Harrington,  State  Theatre,  Portland, 
Oregon.    General  patronage. 

THEY  JUST   HAD  TO  GET   MARRIED:  Slim 

Summerville,  Zazu  Pitts — This  is  a  fair  comedy.  It 
did  not  have  the  pep  that  is  necessary  to  make  it 
really  good.  Pleased  about  fifty-fifty. — W.  H.  Hard- 
man.  Royal  Tlieatre,  Frankfort.  Kansas.  Small  town 
patronage. 

Warner 

BIG  CITY  BLUES:  .loan  Blondell— A  fine  program 
picture  of  the  comedy  drama  type.  Where  Blondell 
is  a  favorite,  this  will  please.  Business  above  aver- 
age. Played  Midnight  Jan.  21.  Running  time.  68  min- 
utes.— M.  R.  Harrington,  State  Tlieatre,  Portland, 
Ove.gon.    General  patronage. 


46 


MOTION    PICTURE  HERALD 


February     18.  1933 


THE  CROWD  ROARS:  James  Cagney— Here  is  an 
old  one  that  will  please,  if  you  have  not  run  it. 
Had  pleasing  comments  on  this.  It  is  a  thriller  and 
how.  Auto  racing  that  will  get  their  goat.  Play  week- 
end. Played  Jan.  1.  Running  time,  84  minutes.— b. 
J.  Smith,  Unique  Theatre,  Sisseton,  S.  D.  Small 
town  patronage. 

HAUNTED  GOLD:  John  Wayne— Plenty  of  action 
and  pe_p.  This  picture  went  over  good  and  did  fair 
business  on  a  stormy  night.  Running  time,  60  min- 
utes.—W.  H.  Hardman,  Royal  Theatre,  Frankfort, 
Kansas.    Small  town  patronage. 

HAUNTED  GOLX):  John  Wayne— A  harum-scarum 
nonsensical  Western  with  a  jittery  Negro  and  a  really 
intelligent  horse  that  will  help  to  amuse  the  kids  if 
they  are  not  too  smart.— E.  D.  Hilsmger,  Library 
Opera  House,  Marathon^  New  York.  Small  town 
and  country  patronage. 

I  AM  A  FUGITIVE   FROM  A  CHAIN  GANG: 

Paul  Muni— This  freak  picture  makes  'em  stay  hitch- 
ed. It  has  that  something  about  it  that  makes  them 
come  on.  By  all  means  play  it.  It  gets  the  Jack.— 
Ned  Pedigo,  De  Luxe  Theatre,  Garber,  Oklahoma. 

I  AM  A  FUGITIVE  FROM  A  CHAIN  GANG: 

Paul  Muni— The  best  box  office  picture  from  any  com- 
pany so  far  this  year.  Pleased  everyone  and  drew 
them  in.  Played  Jan.  15-16.— N.  E.  Frank,  Wayland 
Theatre,  Wayland,  Mich.    Small  town  patronage. 

ONE  WAY  PASSAGE:  William  Powell.  Kay  Fran- 
cis—A very  good  picture  that  will  be  good  for  any 
day.  It  sure  did  please  the  few  we  did  get.  They 
just  wouldn't  come  out  to  see  it,  and  they  sure  missed 
a  treat.  Business  only  fair.  Played  Jan.  SO -31. --Cecil 
Ward,  Roxy  Theatre,  Martinsville,  Virginia.  Mixed 
patronage. 

RIDE  HIM  COWBOY:  John  Wayne,  Ruth  Hall— 
A  good  Western  picture.  Pleased  our  patrons.  This 
is  his  first  picture  starring  him  we  have  played.  It 
is  as  good  as  any  Western.  Played  Jan.  28.— Cecil 
Ward.  Roxy  Theatre,  Martinsville,  Virginia.  Mixed 
patronage. 

TWO  AGAINST  THE  WORLD:  Constance  Ben- 
nett— Very  good  picture.  Connie  is  quite  a  favorite 
here  and  she  never  fails  to  draw  a  crowd.  This  may 
not  be  her  best  picture,  but  it  has  everything  that 
a  picture  needs  to  please.  Played  Jan.  22-23.— Edith 
For'dyce,  Princess  Theatre,  Selma,  La.  General  pat- 
ronage. 


World  Wide 

BREACH  OF  PROMISE:  Chester  Morris.  Mae 
Clark— A  very  good  picture  for  Saturday. — Charles 
Niles,  Niles  Theatre,  Anamosa,  Iowa.  General  pat- 
ronage. 

COME  ON  TARZAN:  Ken  Maynard— Good  little 
Western.  We  haven't  seen  Maynard  in  a  better  West- 
ern picture.  It  will  get  by  where  they  like  Westerns. 
Played  Feb.  3-4.  Running  time,  53  minutes.— William 
Dabb,  Lyric  Theatre,  Shenandoah,  Pa.  General 
patronage. 

FALSE  FACES:  Lowell  Sherman.  Lila  Lee— An 
excellent  picture. — Charles  Niles,  Niles  Theatre.  Ana- 
mosa, Iowa.    General  patronage. 

SON  OF  OKLAHOMA:  Bob  Steele— Very  good  pic- 
ture, but  Westerns  do  not  draw  any  more  as  Western 
fans  are  all  broke.  Played  Jan.  14. — Edith  Fordyce, 
Princess  Theatre,  Selma,  La.    General  patronage. 


Short  Features 
Columbia 

HIS  VACATION:  Marty  Collins,  Martha  Mattox— 
Good  comedy  with  Marty  playing  the  role  of  the 
hen-pecked  husband.  Two  reels. — Edith  Fordyce, 
Princess  Theatre,  Selma,  La.    General  patronage. 

LAMBS  ALL-STAR  GAMBOL:  The  world's  worst 
in  our  estimation.  We  stopped  it  in  the  middle  and 
went  on  with  the  feature  rather  than  continue  such 
an  exhibition. — E.  D.  Hilsinger,  Library  Opera  House, 
Marathon,  New  York. 

LIGHTHOUSE  KEEPER:  Krazy  Kat— Exception- 
ally good.  Running  time,  7  minutes. — M.  R.  Harring- 
ton, State  Theatre,  Portland.  Oregon. 

MICKEY  IN  ARABIA:  Mickey  Mouse— Not  quite 
as  good  as  some  of  the  others  in  this  series,  but 
Mickey  is  always  popular.  Running  time,  7  minutes.— 
M.  R.  Harrington,  State  Theatre,  Portland,  Oregon. 

PET  SHOP:  Scrappy  Cartoon — Not  much  of  a  car- 
toon. Running  time,  7  minutes. — Cecil  Ward,  Roxy 
Theatre,  Martinsville,  Va. 

SEEING  STARS:  A  cartoon  with  Four  Marx 
Brothers,'  Roscoe  Ates,  Joe  E.  Brown  and  is  a  riot. 
Play  it  on  Sunday. — Charles  Niles,  Niles  Theatre, 
Anamosa,  Iowa.    General  patronage. 


MGM 

BIRTHDAY  BLUES:  Our  Gang— Nothing  extra. 
Will  get  by.  Music  used  as  background  not  as  loud 
as  in  former  Our  Gang  productions.  This  is  an  im- 
provement.— D.  E.  Fitton,  Lyric  Theatre,  Harrison, 
Ark.    Small  town  patronage. 


CHOO  CHOO:  Our  Gang— Swell  comedy,  best  we 
have  had  of  the  Our  Gang  group.  Went  over  big. 
Running  time,  20  minutes. — Alyce  Cornell,  Galewood 
Theatre,  Grand  Rapids,  Mich.  Neighborhood  patron- 
age. 

COUNTY  HOSPITAL:  Stan  Laurel,  Oliver  Hardy 
— This  one  is  a  great  deal  better  than  "Music  Box." 
Last  reel  is  a  scream.  Plenty  of  laughs.  Running 
time,  20  minutes. — Alyce  Cornell,  Galewood  Theatre, 
Grand  Rapids,  Mich.    Neighborhood  patronage. 

COUNTY    HOSPITAL:     Laurel    and    Hardy— Not 

the  best  Laurel  and  Hardy  but  they  liked  it.  Hardy 
has  the  biggest  foot  I  ever  saw  in  pictures  or  any 
place.  Running  time,  17  minutes. — W.  T.  Biggs,  Adair 
Theatre,  Adair,  Iowa. 

DIVE  IN:  Pete  Smith  Sport  Reel— My  crowd  liked 
this  very  much.  Shows  famous  champions  in  slow 
motion  diving  with  Pete  sure  enough  wisecracking 
good  laughs  on  the  side.  Running  time,  9  minutes. 
— Majestic  Theatre,  Lexington.  Neb.  Family  patron- 
age. 

FIRST  IN  WAR:  Charley  Chase— Fairly  good. 
Not  so  many  laughs,  but  with  Chase's  tace,  they 
laugh  anyway.  Running  time.  20  minutes. — Alyce 
Cornell,  Galewood  Theatre,  Grand  Rapids,  Mich. 
Neighborhood  patronage. 

HOOK  AND  LADDER:  Our  Gang— Little  better 
than  the  usual  Our  Gang. — Robert  K.  Yancey,  Para- 
dise Theatre,  Cotter,  Ark.  Railroad  and  general 
patronage. 

HOOK  AND  LADDER:  Our  Gang— Very  good. 
My  patrons  enjoy  all  of  the  _  Gang  comedies.  "Two 
reels. — Edith  M.  Fordyce,  Princess  Theatre,  Selina, 
La.    General  patronage. 

HOT  SPOT:  Taxi  Boys— Good  fast  slapstick.  These 
boys  get  a  lot  of  action  and  fun  in  two  reels. — Mayme 
P.  Musselman,  Princess  Theatre,  Lincoln,  Kan.  Small 
town  patronage. 

A  LAD  AN'  A  LAMP:  Our  Gang— A  very  funny 
kid  comedy — Bert  Silver,  Silver  Family  Theatre, 
Greenville,  Mich. 

I  LOVE  A  LASSIE:  Harry  Lauder— Lauder  is 
no  attraction  here.  Too  much  Scotch  for  our  ele- 
ment. Running  time,  12  miriutes. — Alyce  Cornell. 
Galewood  Theatre,  Grand  Rapids,  Mich.  Neighbor- 
hood patronage. 

LONDON  CITY  OF  TRADITION:  These  travel- 
talks  are  all  good.  Would  cost  a  bunch  of  money 
traveling  for  what  one  can  see  for  25  or  30  cents. — 
H.  Bettendorf,  Opera  House,  Foley,  Minn. 

LOVE  PAINS:  Boy  Friends — The  younger  couples 
seemed  to  get  a  great  kick  out  of  this  and  had  several 
laughs.  Wish  there  were  more  like  these  band  acts 
on  the  market.  Running  time,  18  minutes. — Majectic 
Theatre,   Lexington,   Neb.     Family  patronage. 

MICROSCOPIC  MYSTERIES:  Oddities— A  very 
interesting  one-reel  subject. — Bert  Silver,  Silver 
Family  "Tlieatre,  Greenville,  Mich. 

THE  MILKMAN:  Flip  the  Frog— Excellent. 
Running  time,  7  minutes. — Alyce  Cornell,  Galewood 
Theatre,  Grand  Rapids,  Mich.  Neighborhood  patron- 
age. 

OFFICE  BOY:  Flip  the  Frog— A  good  cartoon- 
Robert  K.  Yancey,  Paradise  Theatre,  Cotter,  Ark. 
Railroad  and  general  patronage. 

OLD  BULL:  Zasu  Pitts.  Thelma  Todd— Good 
comedy.  This  pair  is  well  liked  by  our  patrons. 
Running  time,  20  minutes. — Alyce  Cornell,  Galewood 
Theatre,  Grand  Rapids,  Mich.  Neighborhood  patron- 
age. 

ON  THE  LOOSE:  Zasu  Pitts,  Thelma  Todd— 
Pleased  okay,  and  up  to  their  average.  Running 
time,  18  minutes. — Majestic  Theatre,  Lexington, 
Nebraska. 

READIN'  AND  WRITIN':  Our  Gang— Several 
hearty  laughs  in  it.  Always  pleases  the  kids  but  my 
adult  patrons  don't  care  much  for  the  Gang.  Running 
time,  18  minutes. — Majestic  Theatre,  Lexington, 
Nebraska. 

READIN'  AND  WRITIN':  Our  Gang— Usual  Our 
Gang  comedy  with  only  a  few  good  laughs.  Running 
time,  19  minutes. — Majestic  Theatre,  Lexington,  Neb. 
Family  patronage. 

SCRAM:  Laurel  and  Hardy — About  the  usual 
Laurel-Hardy.  Don't  believe  they  are  so  strong  at 
the  box  office  as  they  once  were. — Robert  K.  Yancey, 
Paradise  Theatre,  Cotter,  Ark.  Railroad  and  general 
patronage. 

SCRAM:  Stan  Laurel.  Oliver  Hardy — Average 
Laurel-Hardy  comedy.  Two  reels. — Edith  M.  For- 
dyce, Princess  Theatre,  Selina,  La.  General  patron- 
age. 

SHOW  BUSINESS:  Zasu  Pitts,  Thelma  Todd— 
Good  as  have  been  all  Pitts-Todd  comedies — Robert  K. 
Yancey,  Paradise  Theatre,  Cotter.  Ark.  Railroad  and 
general  patronage. 

SNOW  BIRDS:  Sport  Champions— Very  entertain- 
ing. Pete  Smith  can  put  almost  any  of  them  over, 
but  this  one  is  interesting  to  all.  Coasting,  skating, 
skiinu'. — D.  E,.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

SPORTSLANTS:  (Pete  Smith)— Very  good  reel  of 
winter  sports. — J.  G.  Caldwell,  Princess  Theatre, 
Aurora,  Mo.    Small  town  patronage. 


STRANGE  INNERTUBE:  Taxi  Boys— Pretty  good 
comedy.  Lots  of  slapstick  so  it  moved  along.  Two 
reels. — Mayme  P.  Musselman,  Princess  Theatre,  Lin- 
coln, Kansas.    Small  town  patronage. 

STRICTLY  UNRELIABLE:  Tlielma  Todd,  Zasu 
Pitts — A  dandy  comedy  and  Zasu  plays  her  usual 
part.  They  will  laugh.  Running  time,  17  minutes. — 
W.  T.  Biggs,  Adair  Theatre,  Adair.  Iowa. 


Paramount 

AIN'T  SHE  SWEET:  Screen  Song  featuring 
Lillian  Roth — One  of  the  best  Screen  Songs  yet. 
Good  on  any  program. — ^D.  E.  Fitton.  Lyric  Theatre, 
Harrison,  Ark.    Small  town  patronage. 

BETTY  BOOPS  KER-CHOO:  Cartoon— Betty 
Boop  gets  better  all  the  time.  This  is  a  good  one  with 
an  exciting  automobile  race  in  which  Boop  brings  out 
many  thrills  and  laughs.  Recording  on  these  shorts 
are  excellent. — S.  H.  Rich,  Rich  Theatre,  Montpelier, 
Idaho.    Town  patronage. 

BLUE  OF  THE  NIGHT:  Bing  Crosby— A  very 
pleasing  short,  well-balanced.  Crosby  seems  to  have 
lost  his  camera  shyness.  Women  like  it  so  what  else 
matters?— H.  R.  Hisey,  State  Theatre,  Nashville,  111. 

HAWAIIAN  FANTASY:  Vincent  Lopez  and 
Orchestra — Excellent.  Orchestra  selections  and  sing- 
ing.— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

IRENO:  Ethel  Merman  and  Company — A  person- 
ality song  sketch.  Miss  Merman  the  whole  show. 
Very  good. — D.  E.  Fitton,  Lyric  Theatre,  Harrison, 
Ark.    Small  town  patronage. 

OH,  MY  OPERATION:  George  Burns,  Gracie 
Allen — Nothing  extra.  Very  acceptable  short.  Farce 
comedy. — D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

PARAMOUNT  SINGLE  REELS:  These  are  en- 
joyed by  everyone  and  make  excellent  short  subject 
attractions. — H.  R.  Cromwell,  Bedford  Theatre,  Bed- 
ford, Pa.    Small  town  patronage. 

THE  SINGING  PLUMBER:  Donald  Novis— 
Pretty  good  comedy.  Fine  singing  by  a  tenor  who 
can  ten.  Altogether  okay. — Joe  Hewitt,  Lincoln 
Theatre,  Robinson,  111. 

RKO 

GOLF  CHUMP:  Edgar  Kennedy— Terrible.  You 
could  hardly  call  it  a  comedy.  Running  time,  20 
minutes. — Alyce  Cornell,  Galewood  Theatre,  Grand 
Rapids,  Mich.    Neighborhood  patronage. 

ICEMAN'S  BALL:  Clark  &  McCullough— An- 
other silly  thing  from  these  clowns  and  a  few 
laughs  in  it.  Nothing  to  rave  over.  Ruiming  time, 
19  minutes. — Majestic  Theatre,  Lexington,  Nebraska. 

ICEMAN'S  BALL:.  Clark  and  McCullough— Good 
comedy. — Hippodrome  Theatre,  Julesburg,  Col.  Gen- 
eral patronage. 

JITTERS  THE  BUTLER:  Bobbj  Clark,  Paul  Mc- 
Cullough— With  the  exception  of  about  the  first  100 
feet  it's  good.  The  first  lOO  feet  contain  wisecracking 
relative  to  filth  and  I  cannot  conceive  of  a  director 
allowing  it  and  players  that  will  do  it.  If  these  fel- 
lows continue  along  this  line,  I'm  off  of  them.  Two 
reels. — D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

MICKEY'S  GOLDEN  RULE:  Mickey  McGuire— 
A  very  good  comedy.  The  kids  ate  it  up. — Hippo- 
drome Theatre,  Julesburg,  Col.    General  patronage. 

THE  RINK:  Charlie  Chaplin— The  kids  laughed  at 
it  but  it  didn't  meet  much  favor  with  the  adults. 
Running  time,  18  minutes. — Majestic  Theatre,  Lex- 
ington, Nebraska. 

THE  RINK:  Charlie  Chaplin— Failed  to  get  any 
additional  business  with  this.  Believe  this  sort  of 
thing  has  been  overdone.  Funny  in  spots. — H.  R. 
Hisey,  State  Theatre,  Nashville,  111. 

STONE  AGE  ERROR:  Fables— Clever.  Good 
rnusic.  These  cartoons  are  liked  by  all.  Running 
time,  6  minutes. — Alyce  Cornell,  Galewood  Theatre, 
Grand  Rapids,  Mich.    Neighborhood  patronage. 


Warner  Vitaphone 

SHANTY  WHERE  SANTA  CLAUS  LIVES:  Mer- 

rie  Melody — Good  cartoon  and  clever  little  thought 
woven  around  Santa  Claus.  Pleased  fine.  Running 
time,  7  minutes. — Majestic  Theatre,  Lexington, 
Nebraska. 

YOU  CALL  IT  MADNESS:  Richy  Craig,  Jr.— A 
wisecracking  comedy  that's  sure  different  and  new 
with  chuckles  and  light  laughs  at  the  wisecracks. 
The  younger  folks  thought  it  okay.  Running  time,  17 
minutes. — Majestic  Theatre,  Lexington,  Nebraska. 

TIP,  TAP,  TOE:  Hal  LeRoy,  Mitzi  Mayfair— A 
fine  short.  These  two  kids  really  do  some  mean 
hoofing.  Also  contains  two  unique  camera  shots. — 
H.  R.  Hisey,  State  Theatre,  Nashville,  111. 

THRILLS  OF  YESTERDAY:  Pepper  Pot— Great 
Everybody  liked  this.  Kids  liked  it  100%.  Running 
time,  10  minutes. — Alyce  _  Cornell.  Galewood  Theatre, 
Grand  Rapids,  Mich.    Neighborhood  patronage. 


February     18,  1933 


ROUND    TABLE  CLUB 


ND  TABLE  CLUB 


^Ayi  international  association  of  showmen  meeting  weekly 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress 

CHARLtS    E.    f'CHICIi^')    LEWIS,    clkAir>n«M»    and  editor 


LEND  ME  YOUR  EARS! 

F  MEMORY  SERVES  US  RIGHT,  it  was  Mark  Twain  who 
once  said,  "When  some  men  discharge  an  obligation 
you  can  hear  the  report  for  miles  around."  .  .  And  the 
funny  part  is,  that  Mark  Twain  did  not  associate  with  high- 
pressure  publicity  agents  .  .  .  anyone  who  could  coin  such 
truthful  phrases  would  be  worth  their  weight  in  gold  today.  .  .  . 

V  V  V 

IN  DISCUSSING  OUR  OHIO  TRIP  we  made  some 
references  to  the  current  styles  in  press  books  ...  in  fact, 
we  had  the  courage  to  say  that  so  far  as  the  boys  in  the 
field  seemed  to  react,  press  books  could  stand  an  awful 
lot  of  improving  .  .  .  but  it  remained  for  the  crew  who 
make  up  the  press  books  at  Fox  to  take  the  trouble  to 
dig  in  deeper  and  call  on  us  personally  to  find  out  exactly 
what  they  could  do  to  improve  their  press  books  and  make 
them  more  useful  to  the  exhibitors.  .  . 

We  rather  liked  their  attitude  and  it  made  us  feel  that 
here  was  an  outfit  quite  willing  to  admit  that  they  did  not 
know  it  all  ...  a  frame  of  mind  that  we  hope  will  prove 
contagious  and  spread.  .  . 

V  V  V 

WE  WANT  TO  THANK  ALL  those  southern  boys  who 
phoned,  wired  and  wrote  letters  asking  us  to  be  sure  and 
include  them  in  our  southern  itinerary.  .  .  Well  boys  .  .  . 
we  will  if  we  ever  get  started  .  .  but  right  now  it  Is  still 
a  question  due  to  pressure  of  Club  matters  and  a  banged  up 
knee  that  won't  permit  driving  a  car  for  another  ten  days 
or  two  weeks.  .  .  But  with  New  York  temperatures  kibitzing 
in  the  neighborhood  of  ten  above  zero  we  can  think  of 
fewer  better  places  to  be  than  somewhere  in  the  south.  .  . 

V  V  V 

LAST  SPRING  WHILE  ATTENDING  the  meeting  of  the 
Society  of  Motion  Picture  Engineers  we  felt  that  here  was 
an  organization  ably  fitted  to  become  something  of  a  tech- 
nical Information  bureau  ...  In  fact,  the  paper  we  read 
before  that  august  body  had  to  do  with  exactly  that  Idea 
.  .  .  but  we  went  home  thoroughly  convinced  that  their 
heads  were  stuck  so  deep  in  technical  phraseology  that  they 
would  hardly  grasp  the  point  advanced.  .  .  We  were  not 
altogether  wrong  .  .  .  but  now  It  appears  that  what  was 
said  last  spring  has  finally  taken  root  and  they  are  ready 
.  .  yes,  even  anxious  .  .  to  give  the  exhibitors  out  In  the 
sticks  the  benefit  of  their  knowledge  and  experience.  .  . 


Which  just  goes  to  prove  that  nothing  is  entirely  dead 
until  it  is  buried  .  .  .  and  then  It's  apt  to  raise  such  a 
rumpus  in  the  grave  that  you  just  have  to  dig  It  up  and 
revive  it.  .  . 

V  V  V 

DESPITE  ITS  GREAT  IMPORTANCE,  theatre  maintenance 
continues  to  be  the  step-child  of  our  imperial  industry  .  .  . 
yet  said  industry  spends  huge  sums  each  year  on  replace- 
ments and  repairs  .  .  .  many  of  them  unnecessary  expendi- 
tures because  the  breakdowns  and  wear  are  caused  not  by 
use  but  by  Ignorance.  .  . 

No  manager  can  claim  he  is  really  competent  until  he 
has  a  thorough  knowledge  of  his  theatre's  physical  equip- 
ment and  an  understanding  of  it  sufficient  to  guide  him  In 
making  certain  that  it  is  being  properly  cared  for.  .  .  Just 
how  he  can  acquire  such  knowledge  and  information  Is  by 
no  means  a  problem  of  great  proportions  ...  on  the  con- 
trary, show  me  a  manager  with  the  desire  to  know  such 
things  and  I'll  soon  prove  that  through  the  usual  dally  rou- 
tine of  managing  his  theatre  he  will  acquire  It.  .  . 

Much  has  been  said  on  this  subject  before  .  .  .  and  still 
more  will  be  said  hereafter  .  .  .  but  the  fact  still  remains 
that  unless  you  make  an  effort  to  know  something  about 
every  detail  of  your  theatre's  equipment  you  can  never 
safeguard  it  against  unnecessary  breakdowns  or  abuse.. 
.  .  A  good  way  to  start  your  tardy  education  along  these 
lines  Is  to  find  out  why  something  goes  bad  or  busts.  .  . 
If  the  explanation  advanced  by  those  responsible  is  not 
entirely  satisfactory,  call  in  an  expert  or  a  specialist  on 
the  particular  matter  and  let  him  give  you  the  inside  dope 
and  how  to  avoid  a  repetition.  .  . 

After  a  dozen  Incidents  as  described,  you'll  be  surprised 
to  note  how  smart  you  are  getting  and  how  much  tougher 
it  is  going  to  be  for  your  hired  help  to  trump  up  cock-and- 
bull  stories  to  cover  their  own  negligence  .  .  and  once 
they  are  wised  up  to  the  fact  that  you  are  nobody's  fool, 
they  will  be  doing  their  durndest  to  avoid  facing  your 
stern  "Why?"  when  something  goes  blooey.  .  . 

Maintenance  .  .  like  charity  .  .  begins  at  home  and  Is 
not  a  matter  for  home  office  supervision  .  .  other  than  In 
an  advisory  capacity.  .  .  The  house  manager  assumes  the 
responsibility  of  the  theatre's  equipment  when  he  Is  placed 
in  charge  and  should  be  equal  to  this  important  phase 
of  his  job.  .  .  "CHICK" 


48 


MOTION    PICTURE  HERALD 


February     18,  ;933 


A    CAME     OF  CHECKERS! 

Drawn  bv  DICK  KIRSCHBAUM 


Here,  brethern  and  sistern,  we  draw  aside  the  curtain  and  let  you  take  a  peek  at 
two  big  theatre  magnets  (magnets,  we  said)  engaged  in  their  favorite  pastime, 
entitled  "Checkers  and  Managers".  The  one  who  jumps  the  greatest  number 
of  managers  the  greatest  distance  in  a  limited  time  wins  the  game.  So  far  it's 
a  close  race,  with  the  kat  taking  it  all  in  from  the  side-lines. 


HERE'S  A  COUPLE  OF 
SHOW  RECIPES  FROM 
CLUBMAN  GEO.  GOOKIN 

Here's  a  couple  of  tips  from  George 
Gookin,  versatile  advertising,  publicit}'  man, 
organist,  impressario  and  whatnot  at  the 
Majestic  Theatre,  Johnson  Git}-,  Tenn. 
One  is  a  recipe  for  fomenting  friendly  rela- 
tions among  newspapermen — an  act  which 
certainly  can  be  capitalized  upon — and  the 
other  has  to  do  with  the  handling  of  home 
talent  shows. 

A  couple  of  tear  sheets  from  a  local 
newspaper  offer  plenty  of  evidence  that 
George  is  getting  his  share  of  free  space. 
The  best  way  to  get  this,  he  believes,  is  to 
find  out  where  the  editorial  room  is  and  to 
l)ick  out  a  comfortable  chair.  After  all,  he 
states,  "we're  all  brothers  under  the  skin 
and  they'll  never  throw  you  out."  Then, 
ever}-  now  and  then  3'ou  run  in  with  a  ne\A's 
item  or  tip-oft  to  something  that's  going  on 
about  town;  or,  when  eleven  o'clock  arrives 
and  the  show  has  come  to  a  close,  drop  in 
and  have  a  chat  with  the  boys  and  help  them 
out  in  various  other  ways  when  the  occa- 
sion permits.  And  do  the}'  appreciate  these 
acts  and  does  it  put  them  in  a  much  better 
frame  of  mind  when  you  come  around  with 
a  reader  ?  "You're  askin'  me"  ?  says  George, 
and  the  dough  you  can  save ! 

Since  we  last  reported  on  Gookin's  ac- 
tivities he  has  organized  a  10-piece  stage 
band  to  use  with  vaudeville  and  the  pa}--off 
is  in  passes  to  each  member  and  an  induce- 
ment to  get  dance  jobs  on  the  outside.  (In- 
cidentally, George  gets  leave  of  absence 
when  these  outside  jobs  materialize.)  His 


band  and  vaudeville  members  are  staged 
on  Saturday  nights,  with  the  band  set  with 
a  fancy  background  and  lattice-work  fence 
effect  in  front. 

This  band  and  vaudeville  night,  which  is 
not  billed  in  the  old,  hackneyed  st}-le  of 
"Amature  Xight"  but  as  "A'audeville  Acts 
Tonight."  or  something  similar,  has  become 
S.R.O.  at  the  ^lajestic  every  time  it's 
pulled,  and  George  believes  it's  a  corking 
stunt  to  get  one  or  two  nights  out  of  the 
red.  The  band  act  can  either  serve  as  a 
separate  attraction  or  the  two  can  be  merged 
for  the  occasion.  A  wide-awake  piano 
player  or  organist  can  also  handle  the 
situation  very  nicely. 

If  anyone  wants  further  details  on  the 
above,  drop  George  a  line  and  we  have  his 
word  for  it  that  an  answer  will  be  in  order. 
He  knows  this  racket  all  the  way  through 
and  a  complete  plan  from  him  will  be  better 
than  this  brief  outline.  ^lore  dope  from 
him  in  the  future. 


CARROLL  AND  OSTROW 
CASHED  IN  ON  FIGHT 
CHAMP'S  APPEARANCE 

The  debut  of  lightweight  champion,  Tony 
Canzoneri,  and  his  orchestra  at  the  Acad- 
emy of  Music,  New  York  Cit}',  convinced 
Charlie  Carroll,  manager,  and  his  able  as- 
sistant. B.  T-  Ostrow,  that  they  had  an  ex- 
ploitation natural  by  virtue  by  the  fighter's 
popularity  among  the  many  Italian  residents 
of  the  neighborhood. 

As  soon  as  the  booking  was  set  the  house 
was  plastered  with  display  material,  streets 
were  covered  with  paper  and  circulars  and 
a  tie-up  effected  with  a  local  sporting  goods 
concern  controlling  35  stores.  One  week 
prior  to  opening  it  was  arranged  to  have  a 
lobby  display  of  sports  accessories,  etc., 
which  included  a  rowing  machine  on  a  ta- 
lile  with  attractive  girl  at  the  oars.  Give- 
away of  a  number  of  these  machines  were 
made  on  the  last  night  of  the  engagement. 

All  the  Davega  stores  carried  signs  and 
photos  in  windows  and  it  was  arranged  to 
have  the  champ  and  his  band  appear  at 
the  company's  largest  branch  in  the  Empire 
State  Building.  The  sports  concern  also  ran 
large  ads  in  leading  local  dailies,  with  Can- 
zoneri's  pictures  and  the  usual  information 
concerning  his  appearance  at  the  Academy. 
The  fact  that  a  fight  champion  was  leading 
an  orchestra  in  vaudeville  impressed  the 
sports  editors  as  "news." 

On  opening  day  at  12:30  o'clock  a  big 
Greyhound  bus  pulled  up  at  the  Park 
Central  Hotel  (the  champ's  abode)  and 
headed  by  a  police  escort  of  motorcycles  took 
Canzoneri  and  his  band  down  Broadway, 
across  34th  street,  to  the  Empire  State.  Ad- 
vance publicity  had  jammed  the  place  with 
newspapermen,  cameramen  and  the  usual 
audience.  A  party  was  given  the  newspa- 
permen, while  a  concert  sufficed  for  the 
audience.  The  bus  then  proceeded  to  the 
Academy  so  that  the  orchestra  could  be 
ready  to  go  on  with  its  act. 

Ostrow  advised  us  that  he  has  a  photo 
of  the  very  attractive  lobby  display  made 
in  connection  with  the  above,  but  unless  it 
comes  through  before  this  copy  get's  into 
dummy  form  we're  afraid  it  will  have  to  be 
passed  up.  At  any  rate,  both  Carroll  and 
he  were  quick  to  realize  the  exploitation 
possibilities  of  this  act  and  to  cash  in  on 
it.   ^lore  about  these  two  showmen  later. 


Pet+erson's  Exhibit 

Following  closely  a  local  exhibit  of  model 
air  craft,  G.  A.  Petterson.  manager  of  the 
Garden  Theatre,  staged  one  of  his  own 
with  high  school  and  Boy  Scouts  to  ex- 
ploit "Air  Mail."  His  move  resulted  in  a 
very  attractive  lobby  display  of  all  sorts  of 
model  planes,  augmented  by  a  collection  of 
historical  air  mail  envelopes. 


NORTHWEST  EDITION! 

Next  week's  Issue  of  the  Club  pages  will  be  dedicated  and  devoted  to  the 
showmanship  activities,  merchandising  and  personnel  of  the  entire  Publlx-Nor+h- 
west  Division,  comprising  about  seventy  theatres  located  In  thirty-one  different 
towns  and  cities. 

Through  the  fine  cooperation  of  J.  J.  Friedl  and  L.  J.  Ludwig,  divisional  direc- 
tors, and  the  hard  work  of  Charlie  Winchell,  division  publicity  chief  (and  sponsor 
of  the  special  edition  Idea),  we  have  secured  some  marvelous  material. 

Other  groups  who  would  like  to  follow  up  the  Idea  are  invited  to  look  over 
the  Northwestern  Edition  next  week  and  to  start  work  on  material  for  their  own 
special  Issue. 


February     18,  1933 


ROUND    TABLE  CLUB 


49 


A  TRAVELLING  AUTO 
IS  HIS  BEST  BALLY, 
ADVISES  I.  J.  CRAITE 

All  sorts  of  ballyhoos  have  been  used  by 
I.  J.  Craite,  manager  of  the  Fort  Theatre, 
Fort  Atkinson,  Wis.,  but  the  one  pictured 
here,  he  advises,  has  been  the  most  effec- 
tive, considering  the  low  cost  of  mainten- 
ance and  amount  of  territory  covered. 

He  calls  his  truck  the  "Traveling  Bill- 
board" and  advertising  is  generally  placed 
in  the  panels  from  four  days  to  a  week  in 
advance  of  showing.  All  adjacent  territory 
is  covered  first  and  the  truck  is  then  brought 
back  to  town  for  a  final  all-day  plug  during 
opening;.  The  name  of  the  theatre  appears 
in  front  of  the  truck  above  the  windshield ; 
the  body  is  painted  yellow ;  panels,  red  and 
orange,  all  of  which  makes  a  most  attrac- 


tive combination.  A  set  of  sleighbells, 
mounted  on  springs  and  placed  over  the  top, 
rings  while  the  truck  is  in  operation. 

Concerning  other  recent  activities  of 
Manager  Craite,  newspaper  clippings  in- 
form us  that  it  took  three  trips  by  the  the- 
atre truck  and  two  with  another  commer- 
cial vehicle  to  haul  away  the  large  collec- 
tion of  food-stuff  brought  to  the  theatre  in 
lieu  of  general  admission  to  a  benefit  staged 
for  the  needy.  More  than  30  bushels  of  food 
were  received,  as  well  as  about  half  that 
amount  of  clothing. 

It  is  interesting  to  note  that  Craite  is 
just  as  enthusiastic  as  many  other  Club 
members  over  the  auto  bally  as  a  cheap,  ef- 
fective means  of  covering  extensive  outside 
territory.  According  to  the  photo  he  also 
converted  one  of  the  old  "Model  T's"  into 
a  suitable  vehicle  by  building  a  rear  portion 
of  the  body  high  enough  to  carry  a  good- 
sized  poster  on  the  back  panel  and  two 
others  on  the  sides. 


LOU  BLACK  AND  MORT 
BLUMENSTOCK  CRASH 
WILMINGTON  TAXICABS 

Mort  Blumenstock,  in  charge  of  public- 
ity for  all  Warner  Bros.  Theatres,  con- 
ducted a  very  extensive  advertising  pub- 
licity campaign  with  Manager  Lou  Black 
of  the  Aldine  Theatre  in  Wilmington,  Dela- 
ware, on  "Silver  Dollar."  Many  large  and 
effective  ads  were  used  in  the  local  news- 
papers and  much  space  was  gained  with 
publicity  stories.  The  most  unusual  stunt 
of  the  entire  campaign  was  the  tie-up  be- 
tween the  theatre  and  the  entire  taxicab  fleet 
in  the  city.  All  cabs  carried  large  framed 
signs  bearing  illustrations  and  copy  on  "Sil- 
ver Dollar."  Twenty-five  24  sheets,  250 
window  cards  and  20,000  throw-aways  were 
used.  Triple  the  usual  amount  of  newspaper 
space  accompanied  the  campaign. 

This  marked  the  first  time  in  Wilming- 
ton that  any  theatre  has  been  able  to  get 
any  picture  copy  into  the  taxis. 


The 

Showman's 
Calendar'' 


FEBRUARY 

24th  Revolution  of  Baire  (Cuba) 

26th  Buffalo  Bill  (Wm.  Cody)  Born 

—  1845 


27th  Henry  Wadsworth  Longfellow 

Born — 1807 

1st  R.  R.  Charter— 1827 
Joan  Bennett's  Birthday 

MARCH 

1st  Lois  Moran's  Birthday 

Ash  Wednesday 
(LENT  BEGINS) 


2nd  Texas  Flag  Day 

Alexander  Bell  Born 


3rd  1st  Postage  Stamps  Used  in 

U.  S.— 1847 

Maine  Admitted  to  Union — 
1820 

Florida  Admitted  to  Union — 
1845 

Native  New  Year  (D.  E.  I.) 
Edmund  Lowe's  Birthday 
Jean  Harlow's  Birthday 

4th  Dorothy  Maclcaill's  Birthday 

Charter  Granted  to  Penna. 
Inauguration  Day 


5th  Texas  Annexed  by  U.  S. 

Boston  Massacre — 1770 


7th  Luther    Burbanlt's  Birthday- 

1849 


8th  Thomas  Jefferson's  Birthday 

9th  Battle   Between    Monitor  and 

Merrlmac — 1 862 

12th  Purim  (Jewish  Holiday) 

13th  Standard  Time  Established  in 

U.S.— 1884 

15th  George  Sidney's  Birthday 

16th  Conrad  Nagel's  Birthday 

West  Point  Academy  Estab- 
lished—1802 

17th  St.  Patrick's  Day 

Death  of  Confucius  (D.E.I.) 
British  Evacuated  Boston — 1776 

18th  Betty  Compson's  Birthday 


VALUABLE  PUBLICITY 
OBTAINED  BY  LAWSON 
ON  LONDON  PREMIERE 

Valuable  publicity  was  secured  in  the 
heart  of  London's  shopping  district  on 
"Rain"  by  Robb  Lawson,  publicity  director 
for  United  Artists  in  that  city. 

The  display  pictured  here  had  throngs  of 
people  crowded  around  it  day  and  night  and 
the  Telemac  Company,  owners  of  the  shop, 
were  so  pleased  with  the  interest  it  created 
that  they  are  tying  up  with  the  picture  all 
over  England. 

Additional  publicity  was  provided  for  the 
picture's  London  premiere  by  Woolworths, 


every  one  of  their  stores  in  the  central  part 
of  tlie  city  carrying  a  full  window  display 
of  the  6d  edition  of  the  book.  Special  boards 
and  an  array  of  stills  made  an  eye-arresting- 
display  in  each  case.  Despite  a  local  om- 
nibus strike  which  took  about  2,000  busses 
off  the  streets,  queues  surrounded  the  Em- 
pire Theatre  on  opening  night. 


m 


DON'T  SIGN 
with  others 

until  you  see 

EXHIBITORS 
TRAILERS 

They  are  BETTER 

and 
COST  LESS. 


Exhibitors  Screen  Service  » 


NEW  TOrnC      I         CHICAGO         I      OaUAS     |       lOS  ANGELES 
630  Ninlh  Avanue  |  806  So.  Wobaih  Ay*.  |  308  Pork  Art.  \  1909  So.  Vermont  Ava. 

EXECUnVC  Offices  and  StUDIOS:  703  WmI  U6Ih  SirMi,  N«w  York  City 


50 


MOTION    PICTURE  HERALD 


February    18,  1933 


MERCHANTS  HELPED 
JACK  ALGER  STAGE 
BIG  MIDNIGHT  SHOW 

Due  mainly  to  the  untiring  ef¥orts  of 
Jack  Alger,  resident  manager  of  Alger's 
Valley  Theatre,  Spring  Valley,  111.,  local 
merchants,  made  possible  a  most  successful 

Midnight  Show  at 
his  house  on  New 
Year's  Eve. 

Jack  not  only  sold 
the  merchants  the 
idea  of  donating 
givfe-aways  for  the 
occasion,  but  suc- 
ceeded in  working 
up  two  corking  co- 
op pages  of  adver- 
tising, for  which  the 
newspaper  allowed 
him  15  per  cent  to 
offset  space  used  by 
the  theatre.  In  re- 
turn for  the  gifts  Alger  gave  the  merchants 
advertising  on  the  screen,  an  attractive 
lobby  display  (see  photo)  with  credit  cards 
and  additional  credit  when  handing  out  the 
different  articles.  Incidentally,  the  two  full 
pages  of  cooperative  advertising  were  pro- 
moted in  two  different  papers. 


Jack  Alger 


Even  though  New  Year's  Eve  shows  and 
frolics  are  out  of  season  at  this  date.  Jack 
sent  along  a  report  on  how  successful  his 
affair  was  for  everyone  concerned,  with  the 
thought  that  there  might  be  occasions  for 
other  Club  members  to  promote  similar 
shows  between  now  and  next  Xmas  or  New 
Year's  season. 

Although  Alger  is  comparatively  a  new 
recruit  to  the  Round  Table  army,  he's  been 
following  this  department  for  some  time 
and  we  believe  he  can  be  counted  upon  to 
do  his  full  share  toward  keeping  up  the 
good  work. 


TIMES  SQUARE  FRONT! 


AT  YOUR  SERVICE! 

During  the  past  three  years  out-of-town 
showmen  visiting  the  city  have  made  Club 
headquarters  their  New  York  address.  Mail 
can  be  directed  here  and  will  be  held  or 
forwarded  according  to  instructions. 

We  can  also  arrange  your  hotel  accom- 
modations at  special  rates  through  several 
representative  hotels;  secure  privileges  for 
inspecting  the  large  Broadway  movie  the- 
atres; help  you  with  your  business  matters; 
in  fact,  we  want  you  to  know  that  the  en- 
tire organization  is  at  the  disposal  of 
visiting  members. 

Drop  us  a  line  and  let  us  know  when  you 
are  coming,  and  remember  that  the  latch- 
string  is  hanging  on  the  outside  of  1790 
Broadway. 


HANCE  AGAIN  STAGED 
HIS  TRADE  DAY,  DOG. 
DOLL  AND  PET  PARADE 

One  year  ago  Monte  Hance,  manager  of 
the  Saenger  Theatre,  Biloxi,  Miss.,  inaug- 
urated a  Trade  Day  and  Dog,  Doll  and  Pet 
Parade  in  his  town,  with  the  cooperation  of 
a  local  newspaper  and  leading  merchants. 
This  year,  despite  adverse  conditions,  he 
held  the  event  a  second  time  to  full  satisfac- 
tion of  all  concerned  and  the  affair  now 
appears,  to  be  a  soundly  established  annual 
get-together  for  merchants  and  patrons. 

Tear  sheets  from  the  newspaper  con- 
cerned indicate  that  the  event  was  given 
extraordinary  support  on  the  front  uage, 
editorial  section  and  with  numerous  follow- 
up  stories,  explaining  in  detail  advantages 
in  store  for  citizens,  method  of  entry  of 
children  in  the  pageant  and  other  informa- 
tion. Practically  every  article  mentioned 
Hance's  participation  in  the  affair  and  paid 
tribute  to  his  usefulness  as  a  leading  mem- 
ber of  the  local  chamber  of  commerce.  Spe- 
cial heralds  and  window  cards  also  helped 
materially. 

Thirty  merchants  contributed  small 
amounts  of  cash  to  provide  a  $50  give-away 
and  awards  for  the  kiddies  who  took  part 
in  the  parade.  The  theatre  did  excellently 
at  the  Ijox  office,  every  merchant  reported 
the  biggest  day's  trade  in  months  and  the 
newspapers  published  its  largest  edition, 
with  most  advertising,  since  April,  '31. 
People  from  the  back  country  who  hadn't 
been  in  town  for  a  year  made  their  first 
appearance  at  the  theatre  and  saw  a  show 
that  was  something  to  talk  about  when  they 
returned  to  the  sticks. 

Next  year  it  is  Hance's  plan  to  enlarge 
his  Trade  Day,  Dog,  Doll  and  Pet  Parade 
into  almost  the  proportions  of  a  County 
Stock  Show.  Praise  to  him  for  putting  over 
the  last  event  in  the  face  of  such  adverse 
conditions.  We'll  be  looking  for  further 
word  from  this  energetic  showman  of 
Biloxi. 


MAC  KRIM  GAVE  HIS 
FANS  EYEFUL  V/HEN 
EXPLOITING  PICTURE 

With  the  South  Sea  and  jungle  film  cycle 
in  full  swing,  wax  figures  such  as  used  by 
department  stores  to  display  lingerie  and 
gowns,  seem  to  be  finding  much  favor  with 
several  of  our  enterprising  Club  members, 
in  this  instance,  the  resourceful  Mac  Krim, 
manager  of  the  Lasky  Theatre,  Detroit, 
Mich. 

The  illustration  shows  the  pair  of  figures 
Mac  used  in  his  lobby  one  week  in  advance 
to  exploit  "Blonde  Captive."  The  female 
figure  originally  consisted  of  just  head  and 
bust  and  Mac  picked  her  up  in  a  beauty 
parlor.    A  pair  of  legs  rounded  out  the 


general  scheme.  The  male  figure  was  of 
the  racketeer  type,  advises  Mac,  and  was 
revamped  with  darkening  fluid  and  addi- 
tion of  bushy  eyebrows  and  native  wig  a  la 
still  from  picture.  Floodlights  were  thrown 
on  the  display  in  advance.  Currently  it  was 
taken  outside  and  surrounded  with  grass 
mats  and  bushes. 

Along  with  distribution  of  10,000  special 
heralds  and  200  window  cards,  the  above 
gag  materially  helped  put  the  picture  over. 
Thanks  to  Mac  for  his  contribution  to  the 
s.  a.  division.  We'll  be  looking  for  more 
of  his  handiwork. 


Another  of  the  smart  fronts  turned  out 
by  Duke  Wellington  for  the  N.  Y.  Para- 
mount. Equal  prominence  for  screen  and 
stage  shows  balances  the  fine  job. 


TIE  UP  WITH  WINTER  SPORTS! 

Just  as  football  and  baseball  provide  good  cooperative  angles  in  con[uction  with  your  theatre's 
activities,  so  do  basketball,  hockey  and  other  winter  sports. 

Managers  are  urged  to  sponsor  inter-community  games  and  possibly  offer  a  silver  cup  for  a 
play-off  of  the  best  two  teams  within  the  drawing  area  of  the  theatre's  patronage.  Score  cards 
and  other  tie-ups  can  be  worked  out  as  well,  with  local  sporting  goods  shops  paying 
for  the  printing  in  return  for  their  ad  on  the  material  distributed. 

Inviting  the  local  teams  to  your  theatre  on  a  specified  night  and  introducing  them  from  the 
stage  will  also  help  build  good-will  and  foster  a  friendly  feeling  between  the  theatre  and  these 
various  local  teams. 

Where  ice  skating  is  popular  some  advertising  gags  should  be  worked  out  at  the  lake  or 
rink  to  attract  attention  to  the  theatre  or  some  particular  picture. 


February    18,  1933 


ROUND   TABLE  CLUB 


51 


REAL  BOX  OFFICE  AMMUNITION  TO 
FIRE  AT  THAT  LENTEN  SLUMP 


Enough  Practical  Suggestions 
Here  To  Help  You  Line  Up 
Your  Complete  Campaign  for 
Entire  Six  Weeks  of  Lent! 

by  IRA  GLUCKSMAN 

LENT  starts  this  year  on  March  1st  and 
winds  up  on  Easter,  April  16th. 
Special  effort  based  on  ticket-selling 
ideas  will  keep  grosses  from  taking  a  drop 
at  your  theatre  during  the  annual  slump 
period. 

Here  is  a  crop  of  suggestions  chosen  with 
a  weather  eye  out  for  real  market  value  at 
the  box-office : 

General  Suggestions 

1.  Good  will  and  institutional  stunts 
should  not  be  neglected  entirely.  But  great- 
est effort  ought  to  go  into  direct  box-office 
selling. 

2.  The  primary  purpose  of  the  theatre  is 
to  retail  entertainment  in  the  form  of  pic- 
tures. Special  stunts  such  as  give-aways 
should  be  regarded  only  as  supplementary 
box-office  aids,  not  the  main  draw. 

3.  In  arranging  dates  for  big  box-office 
stunts,  such  as  stage  weddings,  fashion 
shows,  and  auto  give-aways,  watch  book- 
ings carefully.  It  is  wasted  effort  to  put  on 
one  of  those  draw  stunts  simultaneously 
with  a  big  picture  that  will  "wow"  the  town 
on  its  own  merit.  Use  fashion  shows,  stage 
weddings,  auto  give-aways  and  the  like  to 
bolster  mediocre  films. 

4.  Space-getting  tie-ups  are  the  kind  to 
use  on  big  pictures  for  which  special  cam- 
paigns are  desirable.  This  cuts  extra  ad 
costs. 

5.  Some  theatres  are  in  the  habit  of  run- 
ning the  same  size  ad  day  after  day,  week 
in  and  week  out.  It  is  possible  to  give  the 
big  picture  extra  ad  plugs  by  keeping  un- 
necessary space  down  on  mediocre  pictures. 
Furthermore,  the  variety  will  get  more  at- 
tention. 

6.  As  Easter  approaches  give  the  theatre 
a  festive  appearance.  Decorate  it  with  flow- 
ers through  florists  tie-ups  as  explained 
below  under  "Merchant  Tie-ups."  Change 
colors  to  suit  the  occasion.  But  watch  the 
weather  man.  Green  bulbs  do  not  fit  in 
during  a  cold  snap. 

Specific  Selling  Ideas 

A.  Merchant  Tie-ups. 

1.  Auto  Give-away:  Spring  is  the  big 
auto  selling  season.  This  is  the  alert  man- 
ager's chance  to  cash  in  with  an  auto 
give-away. 

If  one  dealer  can't  be  induced  to  give  a 
car,  get  a  group  of  them  to  come  in  on  the 
deal.  Of  course,  the  group  must  all  be  sell- 
ing the  same  make. 

Another  way  to  go  about  it,  is  to  arrange 
for  a  group  of  merchants  to  pay  for  the 
give-away.  They  hand  out  coupons  to  cus- 
tomers and  get  lobby  and  trailer  credit. 

Be  certain  that  the  car  is  displayed  in 
the  theatre  lobby  or  prominent  store  win- 
dow throughout  the  tie-up,  that  a  box  be 
placed  in  the  lobby  for  deposit  of  coupons, 


At  our  special  request,  Ira  Glucksman 
has  given  this  article  careful  attention  with 
his  eye  constantly  focused  on  the  box  office. 
Almost  every  suggestion  contained  herein 
will  be  found  practical  and  worth  while, 
providing  it  is  being  read  by  showmen 
who  are  determined  to  beat  the  usual 
Lent  slump  through  hard  work  and  good 
merchandising. 

Those  who  keep  their  copies  of  the 
Herald  will  find  in  the  issue  of  February 
6th  of  last  year  another  fine  article  con- 
taining special  suggestions  for  the  Lent 
season  and  written  by  Jack  Jackson.  Be- 
tween the  two  stories  you  should  encounter 
little  or  no  difficulty  in  working  out  a  cam- 
paign for  the  six  weeks  of  Lent  that 
should   keep  you  well  out  of  the  red. 

"CHICK" 


that  the  car  be  obtained  at  a  price  below 
retail,  and  that  stipulation  is  made  that  the 
winner  must  be  in  the  audience  on  the  night 
of  the  drawing. 

Some  exhibitors,  when  unable  to  get  new 
cars,  have  been  successful  in  obtaining  used 
cars.  It  goes  without  saying  that  the  car 
must  be  in  good  condition  and  that  to  award 
an  old  piece  of  junk  is  the  best  ill-will 
builder  in  the  world. 

2.  Merchant  Ticket  Give-aways :  If  you 
can  duplicate  the  merchant  tie-up  made  last 
year  by  a  southern  exhibitor,  then  you're 
guaranteed  a  steady  sale  of  tickets  in  bulk 
throughout  Lent  for  the  weakest  matinee 
during  the  week. 

This  exhibitor  got  a  group  of  merchants 
to  chip  in  a  specified  sum  each  week  with 
which  to  buy  tickets  for  the  matinee  and  to 
pay  for  a  weekly  full  page  ad  plugging  the 
theatre's  show  and  announcing  the  arrange- 
ment. 

Tickets  were  distributed  to  customers 
making  purchases  of  a  certain  sum  at  the 
merchants'  stores. 

In  the  case  of  this  exhibitor  (he  had  a 
small  house),  the  tie-up  guaranteed  him 
$100  a  week  for  eight  weeks  for  a  matinee 
that  did  not  normally  gross  half  that 
amount. 

3.  Bargain  Matinees :  These  can  be  built 
on  bargain  price  of  tickets  or  bargains  for 
patrons  of  the  theatre  at  stores  of  a  mer- 
chant tied-in. 

In  return  for  co-op  ads  or  heralds,  give 
patrons  coupons  good  for  a  10-per  cent  dis- 
count on  anything  bought  in  the  participat- 
ing merchant's  store. 

4.  Gold  Night:  A  Gold  Night  Idea,  giv- 
ing this  thread-bare  give-away  a  novel 
slant,  was  worked  last  summer  by  an  Indian 
exhibitor.  It  looks  good  for  Lent. 

Instead  of  following  out  the  usual  Gold 
Night  plan  of  handing  out  the  gold  donated 
by  co-operating  merchants  to  lucky  number 
holders,  this  exhibitor  called  his  Gold  Night 
"Grab  Bag  Night"  and  awarded  the  money 
in  this  manner : 

Tickets  were  given  to  patrons  only  be- 
tween the  hours  of  seven  and  nine.  At  nine 
the  manager  and  an  usher  walked  up  and 
down  the  aisles  with  boxes  containing  the 
tickets.  Any  patron  was  permitted  to  pick  a 
ticket  until  16  had  been  chosen. 

As  the  tickets  were  called  off  by  the  man- 


Individual  Ideas  or  a  Com- 
bination of  Several  Ought  To 
Be  Productive  of  Box  Office 
Results  for  Any  Situation! 

ager  from  the  stage,  an  usher  went  to  the 
seat  of  the  patron.  The  patron  was  per- 
mitted his  choice  of  various  bags  in  which 
were  coins  of  different  denominations. 

A  great  deal  of  comedy  was  injected 
because  the  patron  would  invariably  pick 
the  heaviest  bag,  only  to  find  it  contained 
75  pennies.  The  procedure  was  continued 
until  all  bags  were  given  away. 

5.  Milliner  Tie-up :  Easter  is  the  day 
when  the  ladies  come  out  in  their  new 
spring  bonnets,  and  for  that  reason  the 
weeks  just  previous  are  the  ones  when 
milliners  put  a  lot  of  eft'ort  into  selling. 
The  wise  showman  can  cash  in  on  this 
seasonal  outlay.  Here  are  two  reliable 
stunts : 

(a)  The  milliner  takes  space  in  the  local 
paper,  announcing  a  new  model  hat.  Along 
with  the  hat  appears  a  cut  of  the  femme 
star  of  a  coming  attraction.  Guest  tickets 
are  announced  as  prizes  to  readers  who  can 
draw  the  new  model  best  on  the  head  of  the 
star.  Of  course  the  ad  mentions  the  attrac- 
tion, playdates  and  theatre. 

(b)  The  milliner  donates  several  hats  to 
be  given  to  women  on  whom  they  look  most 
becoming.  Hats  are  tried  on  on  the  stage  of 
the  theatre.  Winners  are  determined  by 
audience  applause.  This  one  is  always  good 
for  a  lot  of  laughs.  If  possible,  get  the 
milliner  to  take  newspaper  space  announc- 
ing the  hat  give-away. 

6.  Transportation  Companies :  Local  trans- 
portation companies  such  as  trolley,  taxi 
and  bus  organizations  have  felt  the  depres- 
sion like  all  businesses.  They  will  be  glad 
to  engage  in  tie-ups  that  will  stimulate  their 
receipts. 

Lent,  for  the  most  part  falls  during  a 
period  of  inclement  weather.  This  is  a  good 
time  for  the  theatre  to  engage  in  transpor- 
tation tie-ups. 

One  of  the  best  ideas  is  to  get  the  trans- 
portation outfit  to  give  free  rides  home  to 
theatre  patrons  coming  down  via  the  com- 
pany's vehicles.  Passengers,  on  request,  get 
a  slip  which,  when  stamped  by  the  theatre 
cashier  upon  purchase  of  a  ticket,  entitles 
the  bearer  to  the  free  ride  home. 

The  theatre  announces  the  arrangement 
by  slide  or  trailer.  The  transportation  com- 
pany makes  the  announcement  in  ads,  car 
cards,  station  cards,  heralds,  etc. 

Managers  in  some  towns  have  been  suc- 
cessful in  inducing  bus  companies  to  route 
special  buses  to  the  theatre  door  at  the 
"break"  of  the  show.  Patrons  appreciate 
this  convenience,  especially  during  stormy 
weather. 

Conductors'  announcements  are  good  pub- 
licity. Get  the  participating  company  to 
have  conductors  call  out:  "12th  St.  Get  off 
here  for  the  Strand  Theatre,  where  "Fare- 
well to  Arms"  is  playing." 

7.  Guessing  Tie-up  :  The  old  guessing  idea 
has  so  many  possible  variations  that  it  will 

(Continued  on  following  page) 


52 


1 


MOTION    PICTURE  HERALD 


February     18,  1933 


BEATING  THE  LENT  SLUMP! 


(Continued  from  preceding  page) 
take  little  ingenuity  to  make  it  new.  To  get 
the  most  out  of  it,  tie-up  should  be  made 
with  a  merchant. 

No  Cost  Space,  Publicity,  Etc. 

1.  Art  School:  Got  an  art  school  in  your 
town?  If  so,  here's  the  way  to  win  lobby 
posters,  publicity  and  ticket  sales. 

Tie  up  with  the  school  to  have  some  of 
its  most  gifted  students  work  in  your  lobby 
making.^displays,  posters,  etc.,  for  a  coming 
attraction  on  which  you  want  special  em- 
phasis. Let  them  work  near  a  sign  reading: 
"We  are  students  of  the  Jones  Commercial 
Art  School  making  special  displays  for 
(Name  of  Picture),  starring  (Names  of 
Players)  and  coming  to  this  theatre  (Play- 
dates).  Try  to  have  the  school  send  local 
students,  especially  from  prominent  families. 
This  gives  all  the  better  chance  for  the 
stunt  to  crash  the  papers. 

;  Get  the  school  to  announce  the  stunt  in 
newspaper  ads  which  carry  a  mat  from  the 
picture  together  with  picture  name  and  play- 
dates. 

Also  have  the  school  award  a  scholarship 
to  the  lucky  number  holder  in  the  audience 
during  the  run  of  the  picture. 

2.  Spring  House-Cleaning  Exhibition: 
Spring  is  notoriously  the  house-cleaning 
period  of  the  year.  Therefore,  merchant  tie- 
ups  based  on  this  idea  are  pretty  sure  to  be 
successful. 

A  space-getting  plan  is  to  trade  mer- 
chants' foyer  displays  of  house-cleaning 
cleaning  goods  and  materials  in  return  for 
paid  ad  space.  This  might  be  called  the 
"Spring  House-Cleaning  Exhibition." 

In  running  any  exhibition  of  this  sort, 
it  is  a  good  idea  to  stage  it  past  the  door- 
man if  possible  so  that  women  attracted 
to  see  it  will  be  cash  customers  and  not  just 
curiosity  seekers  jamming  up  the  lobby. 

A  good  variation  of  this  stunt  for  larger 
towns  is  a  "Know  Your  Neighborhood  Mer- 
chant" tie-up.  Local  merchants  pay  for  ad 
space,  pluggers,  heralds,  etc.,  and  donate 
merchandise  given  to  patrons  on  one  or  two 
nights  a  week  at  the  theatre. 

3  Word  of  Mouth:  Here's  a  gag  worked 
a  couple  of  years  ago  by  a  Nebraska  man- 
ager. It  had  the  entire  town  talking  about 
a  picture. 

Advertising  for  kids  who  wanted  to  earn 
a  guest  ticket  to  the  theatre,  the  exhibitor 
rounded  up  about  a  hundred.  To  each  of 
them  he  gave  a  petition  stamped  with  the- 
atre name  and  picture  playdates  along  with 
copy  reading :  "We,  the  undersigned,  being 
in  a  mood  to  be  entertained,  welcome  to  the 
Rex  Theatre  on  Thursday,  Friday  and 
Saturday  that  excellent  picture  (picture 
name).*  Kids  turning  in  petitions  with  200 
signatures  got  their  guest  ticke.t. 

In  working  this  stunt,  make  sure  that  you 
pick  kids  from  every  location  in  town  to 
get  complete  coverage.  The  novelty  of  the 
idea  and  the  talk  about  the  picture  are  well 
worth  the  guest  ticket  and  small  printing 
charge. 

Another  stunt,  similar  to  this,  was  also 
worked  successfully. 

The  manager  recruited  a  group  of  boys 
who  were  divided  into  teams  with  a  captain 
appointed  to  head  them.  Each  team  was 
sent  to  a  different  section  of  town  with  in- 


POSTAL  WARNING! 

Managers  who  confemplafe,  among  their 
Lenten  activities  for  stimulating  business, 
any  form  of  contest,  prize  competitions 
or  schemes  of  any  kind  in  connection  with 
which  the  mails  are  to  be  used,  are  advised 
to  ascertain  whether  such  matter  is  ad- 
missible to  the  mails,  in  view  of  the  fact 
that  the  postal  laws  prohibit  the  mailing 
of  matter  relating  to  schemes  or  enterprises 
for  the  award  of  prizes  or  distribution  of 
money  or  property  by  lot  or  chance,  draw- 
ings, contests,  etc. 

Before  proceeding  with  any  stunt  or  gag 
in  which  the  mails  are  to  be  used,  we  sug- 
gest that  you  consult  your  local  postmaster 
and  secure  his  O.K.  In  this  way  you  will 
avoid  violation  of  the  lottery  laws. 


structions  to  knock  at  the  door  of  every 
house  and  say :  "Good  afternoon.  The  man- 
ager of  the  Strand  has  asked  me  to  remind 
you  that  such  and  such  a  picture  with  this 
and  this  star  is  playing  at  the  Strand  start- 
ing tomorrow." 

The  kids  each  got  a  guest  ticket. 

4.  Newspapers :  There  are  so  many  good 
newspaper  space  ideas  that  space  here  per- 
mits review  of  only  a  few  of  them. 

a.  Smile  Snaps :  Every  day  during  Lent 
the  paper  sends  its  photographers  out  to 
take  pictures  of  crowds  on  the  main  shop- 
ping thoroughfares.  One  or  two  smiling  faces 
in  the  crowd  are  circled  on  the  photo.  Indi- 
viduals so  circled  get  guest  tickets  upon 
identifying  themselves  either  at  the  news- 
paper office  or  at  the  box-office.  Naturally 
the  paper  runs  stories  each  day  about  the 
stunt,  mentioning  theatre,  attraction  and 
playdates. 

b.  Newsboy  Matinee :  Theatre  invites  the 
paper's  newsboys  to  attend  a  matinee.  They 
parade  to  the  theatre  bearing  signs  reading: 
"We  are  'Herald'  carriers  on  our  way  to  see 
such  and  such  a  picture  at  the  Rex."  The 
paper  will  invariably  run  a  story  and  photos 
of  this. 

c.  Want  Ad  Tie-up :  On  the  want  ad  page 
the  paper  prints  display  ad  plugging  the 
theatre's  show  and  announcing  that  readers 
who  find  misplaced  lines,  misplaced  want 
ads,  numbers,  etc.,  scattered  through  the 
want  ads  will  get  guest  tickets  to  the  pic- 
ture. 

d.  Subscription  Tie-up :  Provided  the  the- 
atre gets  enough  display  space  to  warrant 
it,  guest  tickets  go  to  new  subscribers. 

5.  Phone :  If  you  have  unlimited  phone 
service,  get  the  cashier  to  call  a  long  list  of 
subscribers  about  your  picture.  A  good  way 
to  work  this  stunt  is  to  have  the  cashier 
say  without  revealing  her  identity :  "Pardon 
me.  I'm  calling  the  Strand  Theatre.  What 
time  does  'Farewell  to  Arms'  Start? 
Naturally,  this  can't  be  done  too  often. 

6.  Special  Confection  Names :  If  you  have 
a  confectioner  in  or  near  the  theatre,  it  is 
to  his  interest  to  get  as  many  people  there 
as  possible.  He  can  be  sold  on  a  fine  co-op 
ad  along  this  line. 

He  runs  a  newspaper  ad  plugging  the 
theatre's  show.  The  bottom  part  of  the  ad 
is  given  over  to  his  copy  with  a  line  urging 
patrons  to  visit  his  store  after  seeing  the 
show. 


He  might  also  advertise  a  special  con- 
fection or  drink  of  some  kind  called  after 
the  title  of  the  picture  or  star  in  it.  Thus 
the  theme  of  his  copy  might  be :  "After 
you've  seen  Irene  Dunne  in  'No  Other 
Woman'  at  the  Gem,  try  an  Irene  Dunne 
special,  the  drink  to  send  you  home  feeling 
happy  and  satisfied." 

Similar  tie-ups,  of  course,  are  good  also 
at  nearby  drug  stores  or  other  establish- 
meits  serving  drinks  and  light  luncheons. 

7.  Safety  Week :  With  spring  approaching 
during  Lent,  the  town  begins  to  get  ready  to 
handle  heavier  traffic.  This  is  your  oppor- 
tunity to  cash  in  on  a  Safety  Week  Stunt. 

Properly  run  it  can  be  ticket-selling  and 
money-saving  .  .  .  not  purely  institutional, 
as  a  lot  of  these  stunts  turn  out. 

The  first  step  is  to  sell  the  idea  to  the 
newspapers,  police,  Chamber  of  Commerce, 
Board  of  Education,  Parent,  Teacher  Asso- 
ciations, school  authorities,  welfare  board, 
safety  committee,  insurance  men,  automo- 
bile clubs  and  any  other  similar  groups  in 
town. 

Get  these  agencies  to  raise  funds  for  a 
newsreel  of  a  motorist  driving  through  the 
town  and  committing  various  traffic  viola- 
tions. Have  the  newspaper  sponsor  giving 
prizes  to  persons  in  the  audience  who  detect 
the  greatest  number  of  violations  committed 
by  the  driver  in  the  film. 

Make  certain  that  in  all  stories  printed 
by  the  papers  and  all  announcement  ma- 
terial, attractions,  stars,  playdates  and  the- 
atre are  mentioned.  It  is  advantageous  to 
the  participating  groups  to  have  as  big  an 
audience  as  possible.  By  giving  its  screen 
to  the  showing  of  the  picture  the  theatre  is 
doing  its  share.  If  desirable,  the  theatre  can 
donate  some  guest  tickets. 

The  ticket-selling  aspects  of  this  stunt 
lie  in  the  pulling  power  of  the  newsreel  and 
the  attendant  publicity. 

8.  Window  Displays :  Sell  merchants  in 
as  many  prominent  spots  as  possible  on  the 
idea  of  attention  value  of  stills  in  their  win- 
dows. Stills,  of  course,  should  be  accom- 
panied by  selling  copy  on  attractions,  the- 
atre and  playdates. 

9.  Radio :  Tie  up  with  merchants  or  radio 
stations  for  air  plugs  on  coming  and  cur- 
rent attractions.  Ideas  on  how  to  do  this 
were  given  in  the  Round  Table  section  of 
January  21,  this  year. 

10.  Cooking  School:  In  return  for  no  cost 
ads,  heralds,  etc.,  give  use  of  the  theatre 
in  the  morning  to  the  local  power  company, 
a  food  concern  or  the  newspaper  to  stage 
a  cooking  school. 

The  participating  organization  supplies  a 
lecturer  who  shows  how  to  prepare  foods. 

Stage  Attractions 

1.  Stage  Wedding:  This  is  always  a  good 
ticket-seller.  Keep  it  dignified. 

A  good  way  to  arouse  interest  of  pa^)er 
and  town  is  to  place  a  want  ad  asking  for 
a  couple  to  be  married  on  the  stage  of  the 
theatre.  Meanwhile,  tie  up  with  merchants 
to  donate  furniture,  groceries,  jewelry, 
flowers,  beauty  service,  etc.,  in  return  for 
publicity.  A  good  angle  to  use  in  approach- 
ing these  merchants  is  that  depression  has 
lowered  the  number  of  weddings  but  that 
publicity  given  to  the  stage  wedding  will 

{Continued  on  following  page) 


February     18,  1933 


ROUND    TABLE  CLUB 


53 


OVER  THE  TOP  WITH  IDEAS! 


{Continued  from  preceding  page) 
tend  to  promote  the  marriage  idea  and  im- 
plant names  of  participating  stores  in  young 
couples'  minds. 

After  selecting  the  couple,  keep  their 
identity  secret.  This  will  save  them  possible 
chiding  of  prank-playing  friends  and  at  the 
same  time  provide  plenty  of  material  for  a 
series  of  newspaper  mystery  stories  on  their 
identity. 

Make  sure  that  nothing  arises  to  mar  the 
solemnity  and  beauty  of  the  wedding  itself. 

2.  Fashion  Show :  Fashions  are  just  the 
ticket  for  the  Lenten  period.  Preceding 
Easter,  these  weeks  are  the  very  ones  when 
stores  are  preparing  to  splurge  on  spring 
fashions. 

Theatres  have  been  successful  in  staging 
these  shows  either  in  conjunction  with  a 
single  large  store  or  with  a  group  of  non- 
competitive establishments,  such  as  gown 
shop,  milliner,  shoe  store,  jeweler,  florist, 
novelty  shop  and  the  like. 

Most  stores  of  any  size  will  run  a  fashion 
show  of  some  sort  during  this  period.  It 
is  a  good  idea  to  plant  the  thought  with  the 
management  that  the  theatre  stage  is  the 
very  place  to  stage  the  show  to  greatest 
advantage.  It  is  not  unlikely  then  that  the 
idea  will  sell  itself  and  the  store  or  stores 
ask  the  theatre  to  participate. 

There  are  several  important  points  to 
remember  in  staging  a  fashion  show. 
Briefly  they  are: 

a.  A  mere  display  of  fashions  becomes 
boring  to  the  audience.  The  fashion  display 
should  be  woven  into  a  regular  stage  revue. 
A  tie-up  with  a  local  dancing  school,  dra- 
matic club,  school  glee  club,  etc,,  or  a  com- 
bination of  them  will  get  the  talent  at  no 
cost. 

b.  The  merchant  should  agree  to  use  copy 
and  cuts  plugging  theatre  attractions  in  all 
his  announcement  ads.  It  is  to  his  advan- 
tage as  well  as  the  theatre's  to  have  as  large 
an  audience  as  possible. 

c.  The  theatre  should  assume  no  respon- 
sibility for  goods  brought  there.  Assure 
the  merchant  that  every  precaution  will  be 
taken  to  insure  safety  of  his  merchandise, 
but  that  the  theatre  cannot  be  held  respon- 
sible for  it. 

d.  If  the  store  cannot  supply  professional 
models,  recruit  them  from  among  local  debs, 
college  girls  or  high  school  girls.  The  ad- 
vantage in  having  professional  models  is 
that  they  probably  have  better  stage  pres- 
ence ;  on  the  other  hand,  relatives  and 
friends  of  the  amateurs  are  bound  to  turn 
out  to  see  them  perform. 

3.  Stage  Auction :  As  a  ticket-selling  and 
good  will  idea,  the  stage  auction  is  swell 
when  run  as  a  benefit  for  the  community 
chest  or  other  desirable  charity. 

Local  merchants  are  tied  in  to  donate 
the  articles  to  be  auctioned.  The  affair  is 
co-sponsored  by  the  Chamber  of  Commerce 
or  local  newspaper.  An  important  town  of- 
ficial, preferably  the  mayor,  is  brought  in 
as  auctioneer  for  the  first  couple  of  bids. 
If  he  cannot  be  induced  to  perform  this 
role,  he  should  be  asked  to  sit  on  the  stage 
anyhow  during  the  proceedings. 

All  money  received,  of  course,  goes  to 
the  charity  selected  or  is  distributed  among 
a  number  of  them. 

4.  Sponsored  Show :  Ingenious  approach 


PLAN  CAREFULLY! 

It  would  be  impossible  to  crowd  into  any 
six  week  period  all  of  the- suggestions  con- 
tained in  Ira  Glucksman's  article,  but  if  you 
sit  down  some  day  before  the  beginning 
of  Lent  and  plan  your  entire  six  weeks  of 
activity,  you  could  select  those  ideas  which 
appeal  most  to  you  as  being  the  best  for 
your  particular  theatre  and  town. 

Over-selling  is  far  worse  than  under- 
selling. Rather  use  fewer  ideas  but  put 
over  in  a  big  way  than  try  to  jam  in  so 
many  that  none  will  be  entirely  success- 
ful. Another  thought  is  the  possibility  of 
combining  two  or  more  suggestions  into 
one  campaign.  This  is  a  better  method 
than  trying  to  put  over  too  many  in  a 
limited  period  of  time.    Plan  carefully. 


in  selling  an  idea  to  merchants  and  pub- 
lic often  will  earn  plenty  for  the  theatre. 
Here's  how  a  Mississippi  exhibitor  got  a 
series  of  local  talent  stage  shows  at  no  cost 
to  the  theatre  and  satisfied  the  merchants 
who  footed_the  bills. 

Talent  was  supplied  by  a  local  dance 
school,  glad  of  the  publicity  obtained  by 
participating.  Each  week  a  different  mer- 
chant was  sponsor  of  the  show,  he  supplying 
the  money  to  pay  for  stage  hands,  heralds, 
ads,  etc. 

Before  each  of  these  special  shows  the 
exhibitor  went  out  on  the  stage  and  intro- 
duced the  week's  participating  merchant  as 
the  man  responsible  for  giving  the  town 
the  extra  attraction.  This  gives  the  mer- 
chant personal  contact  with  the  public  and 
is  the  key  to  selling  him  the  idea.  In  co-op 
ads  the  same  slant  is  stressed. 

5.  Basketball  Board :  Basketball  is  still  in 
full  swing  during  the  first  part  of  Lent 
and  if  your  town  is  a  basketball  town,  here's 
a  stunt  to  convert  this  opposition  into  a 
drawing  card.  The  stunt  has  been  used 
with  marked  success  in  a  number  of  middle 
west  theatres. 

On  a  board  about  five  feet  long  and  18 
inches  high,  draw  a  basketball  court  and 
drill  holes  in  various  spots.  At  the  bottom 
make  a  slotted  box  to  hold  names  of  play- 
ers printed  on  transparent  paper  so  that  a 
bulb  placed  behind  will  illuminate  them. 
The  object  of  this  board  is  to  duplicate  a 
play  by  play  account  of  a  basketball  game. 
It  is  a  big  draw,  especially  when  the  game 
is  away  from  home. 

Behind  the  board  is  an  operator  wearing 
a.  headphone.  In  his  hand  he  holds  a  live 
wire  which  he  touches  to  bulbs  in  the  holes 
drilled  in  the  board.  As  he  receives  the 
account  of  the  game,  over  a  leased  wire,  he 
shows  the  progress  of  the  ball  around  the 
court  by  touching  the  live  wire  to  the  bulbs. 
Special  lights  are  placed  on  the  board  to 
show  goals,  fouls,  etc. 

The  board  should  be  placed  to  one  side 
of  the  house,  off  stage,  so  that  it  will  not 
interfere  with  the  picture.  This  gives  the 
audience  their  pick  of  two  shows,  the  pic- 
ture or  the  game,  without  one  interfering 
with  the  other. 

To  get  the  report  of  the  game,  a  flat 
rate  arrangement  can  be  made  with  the 
telephone  company.  Some  managers  have 
tied  up  with  merchants  to  pay  for  this  wire 


in  return  for  announcement  that  the  mer- 
chant is  co-sponsorer. 

In  town  where  basketball  interest  is  high, 
theatres  have  boosted  as  much  as  300  per 
cent  over  average  when  an  out  of  town 
game  was  duplicated  in  this  manner. 

Incidentally,  this  board  idea  can  be  used 
at  other  times  of  the  year  for  football,  base- 
ball or  other  sports. 

6.  Boy  Scouts :  As  spring  approaches, 
boy  scout  organizations  are  getting  ready 
for  outdoor  activity.  During  Lent  arrange 
for  them  to  give  an  exhibition  on  the  stage 
of  the  theatre.  This  is  certain  to  bring  out 
their  parents,  relatives  and  friends.  So  the 
more  scouts  participating,  the  better  for 
the  house. 

Similar  exhibitions  can  be  worked  with 
girl  scouts,  Campfire  Girls  and  other  or- 
ganizations of  the  same  type. 

Easter 

1.  Flower  Show:  Easter  is  a  great  time 
at  which  to  put  on  a  flower  show.  This 
will  give  the  theatre  an  appropriate  festive 
appearance  in  keeping  with  the  holiday  and 
at  the  same  time  attract  business,  if  given 
the  right  slant. 

The  flower  show  can  be  worked  either 
with  professional  florists,  amateurs  (in  some 
sections  of  the  country),  or  both. 

If  your  theatre  is  in  the  south  where 
flowers  bloom  this  early,  have  local  ama- 
teurs send  the  theatre  specimens  of  their 
horticulture.  Promote  prizes  for  the  win- 
ners, letting  prominent  citizens  and  local 
flower  experts  be  the  judges. 

In  the  case  of  professional  florists,  let 
them  arrange  the  show  in  your  lobby  or 
foyer  in  return  for  a  card  or  for  trailer 
credit.  Induce  them  to  run  co-op  ads  or 
print  heralds  calling  attention  to  the  show. 

A  charity  slant  can  be  given  the  show 
with  attendant  newspaper  publicity  by  hav- 
ing the  florists  donate  flowers  to  be  sold 
at  the  theatre  during  the  flower  show,  the 
proceeds  to  go  to  the  community  chest  or 
other  prominent  charity. 

2.  Easter  Confection :  Here's  a  way  to 
turn  the  old  Easter  Egg  matinee  into  a 
gross-builder,  publicity  getter  and  good  will 
stunt. 

The  stunt  formerly  was  worked  by  an- 
nouncing that  all  kids  who  turned  up  with 
a  colored  hard-boiled  Easter  Egg  for  the 
Saturday  matinee  preceding  the  holiday 
would  be  admitted  free.  The  Eggs  later 
were  turned  over  to  charitable  organiza- 
tions. 

This  year  tie  up  with  a  local  confectioner 
to  make  an  Easter  special.  Announce  that 
all  kids  bringing  these  confections  to  the 
theatre  will  be  admitted  free,  further  an- 
nouncing that  the  confections  will  be  dis- 
tributed to  the  local  orphan  asylums,  poor 
families,  etc. 

The  confectioner,  of  course,  pays  part  of 
the  admission  for  each  child  passed  into 
the  theatre.  Thus  the  confectioner  benefits 
by  large  sale  with  small  profits,  the  theatre 
gets  some  direct  return  for  its  efforts  and 
the  charities  come  in  for  their  share. 

Kid  Business 

1.  Serial:  Book  in  a  serial  to  run  through- 
out Lent,    on    Saturday  afternoons.  Give 
(Continued  on  following  page) 


54 


MOTION    PICTURE  HERALD 


February     18,  1933 


WE  OFTEN  WONDER!    By  lou  sylvester 


DON'T  JUDGE  A  PICTURE.  BY  ITS  TITLe 


ELECTION  BET  GAG 
A  GOOD  BALLYHOO 
FOR  ELLIS  BRODIE 

One  of  those  freak  election  bets  came 
along  just  about  the  time  "Conqueror"  was 
played  by  Ellis  Brodie,  manager  of  the 
Paramount  Theatre,  Haverill,  Mass.,  and 
this  enterprising  Round  Tabler  was  quick 
to  sell  the  two  young  fellows  on  the  ad- 
vantages of  a  tie-up. 

The  photo  shows  the  results  of  the  bet 
made  on  this  hotly  contested  Mayoralty 


Mickey  Invades  Orient! 

After  establishing  approximately  1,000 
Mouser  Clubs  in  the  United  States  and 
Canada,  the  well  known  and  popular  Mickey 
Mouse  invaded  the  Orient  and  his  fellow 
rodents  are  now  numbered  among  the  Chi- 
nese, Eurasians,  Indians  and  Malays.  Only 
last  month  more  than  200  youngsters  got 
together  at  the  Marlborough  Theatre,  Sing- 
apore, and  started  an  association  which 
since  has  grown  over  the  500  mark.  Nearly 
100  grown-ups  had  to  be  turned  down. 


VOGT  APPLIED  BIG 
TOWN  SALES  IDEAS 
TO  TOWN  OF  5.000 

Enclosed  in  the  letter  containing  the  ap- 
plication of  John  Vogt,  manager  of  the 
Rialto  Theatre,  Gladstone,  Mich.,  for  mem- 
bership in  the  Club,  was  evidence  that  this 
newly  elected  Round  Tabler  is  doing  some 
effective  campaigning  in  the  interests  of 
his  box  office. 

Newspaper  tear  sheets  and  a  photo  dis- 
close that  John  put  over  a  corking  double 
truck  and  window  displays  in  a  co-operative 
deal  among  local  merchants  when  exploit- 
ing "Big  Broadcast."  The  big  spread  of 
ads  was  sold  on  the  slogan :  "Buy  and 
Shop  in  Gladstone — Tune  in  on  These  Bar- 
gain Values — 3  Big  Days."  The  idea,  you 
see,  was  to  have  the  sale  day  and  date  with 
the  three-day  engagement  of  the  picture 
and  the  merchants  went  for  the  scheme  in 
a  big  way.  Suffice  to  state  that  the  splurge 
produced  excellent  results  for  both  stores 
and  theatre,  grossing  for  the  latter  larger 
receipts  than  the  box  office  had  taken  in 
in  some  time. 

In  addition  to  the  splendid  co-op  heralds 
were  used  as  inserts  in  the  newspaper  two 
days  in  advance;  a  loudspeaker  was  rigged 
up  and  records  from  the  picture  played 
through  it,  together  with  announcements  of 
play-dates  and  starting  times;  three  attrac- 
tive window  displays  were  secured,  includ- 
ing a  particularly  effective  one  with  a  big 
dealer  in  radios.  All  copy  tied  in  with  the 
three-day  bargain  sale  and  showings  of  the 
picture.  Two  candy  kitchens  were  also 
tied-up  for  a  special  "Broadcast  Sundae." 

Considering  the  5,000  population  of  Glad- 
stone, it  appears  that  a  proportionate  amount 
of  credit  should  by  all  means  be  chalked 
up  to  Vogt  for  putting  over  such  an  ef- 
fective campaign.  We'll  hope  to  hear  more 
from  this  new  member. 


«*n  SUGGESTIONS    FOR  LENT! 


race.  The  loser  had  to  push  the  winner 
over  a  designated  route  to  the  front  of  the 
post  office  building,  where  they  shook  hands 
with  themselves,  the  winning  candidate  and 
bowed  to  an  applauding  crowd.  Note  the 
banner  on  the  wheelbarrow,  the  title  of 
which  tied  up  most  appropriately  with  the 
occasion. 

On  the  job  as  usual,  weren't  you,  Ellis? 
And  we  don't  doubt  for  one  moment  that 
the  stunt  was  good  for  plenty  of  publicity. 


{Continued  from  preceding  page) 
each  kid  coming  to  the  first  performance 
a  ticket  to  be  punched  at  every  subsequent 
showing  of  the  serial.  Announce  that  kids 
who  get  every  punch  made  on  their  cards 
will  be  admitted  free  to  the  last  chapter. 
Experience  of  exhibitors  with  this  stunt 
shows  that  it  stimulates  attendance,  but 
that  very  few  kids  get  every  punch  made. 

2.  Kid  Club :  Put  steam  into  your  kid 
club  during  Lent,  or  if  you  haven't  one  get 
it  organized.  A  good  idea  is  to  bring  in  a 
merchant  as  co-sponsor.  He  donates  prizes 
to  be  awarded  at  each  meeting,  to  winners 
of  such  contests  as  pie-eating,  best  athlete, 
spelling  bee,  best  student,  balloon  blowing, 
apple  bobbing,  ice  cream  eating,  harmonica. 

3.  Vacation  Matinees:  Extra  special  ef- 
fort to  get  the  kids  should  be  made  during 
Easter  Week,  when  they  are  home  from 
school.  It  would  be  a  good  idea  to  hold 
an  extra  kid  matinee  or  kid  club  meeting 
in  the  middle  of  this  week. 

4.  Special  Merchant  Tie-up  Matinees: 
Many  exhibitors  have  wished  they  had 
more  seats  in  the  house  after  putting  on  a 
Coffee  Can  Matinees,  Bread  Wrapper  Mat- 
inee, Milk  Bottle  Cap  Matinee,  etc. 

The  theatre  ties  up  with  the  distributor 
(of  milk,  coffee,  bread,  etc.)  to  admit  free 
any  kid  bringing  an  empty  coffee  can,  milk 
bottle  cap,  or  bread  wrapper  of  the  mer- 


chant's. The  distributor  pays  the  theatre 
an  agreed  price  for  each  such  coffee  can, 
milk  bottle  cap  or  bread  wrapper  presented 
for  admission. 

In  addition,  the  co-operating  distributor 
announces  the  matinee  in  co-op  ads  and 
heralds.  There  is  one  case  on  record  where 
a  theatre  tied  up  with  a  flour  distributor 
on  this  stunt  and  the  demand  for  the  par- 
ticular brand  became  so  great  that  local 
stores  which  did  not  carry  it  were  forced 
to  take  it  in  stock. 

5.  Tie  up  with  fraternities,  classes, 
schools,  clubs,  etc.,  for  special  theatre  par- 
ties. If  you  hear  of  one  of  these  youngstei; 
groups  planning  a  party  of  some  sort,  con- 
vince their  leaders  that  a  theatre  party 
would  be  just  the  way  to  start  the  evening. 
Offer  them  the  inducement  of  a  specially 
roped  off,  reserved  section  for  them  provided 
they  buy  a  block  of  tickets  in  advance. 

Original  Stunts 

The  stunts  suggested  in  this  manual  by 
no  means  exhaust  all  the  possibilities.  They 
need  not  be  worked  precisely  as  given  here 
nor  need  they  alone  be  used. 

Run  over  the  list  again,  picking  out  the 
ones  that  seem  to  fit  your  individual  the- 
atre and  town.  Then  adapt  them  to  your 
situation,  or  devise  others.  If  you  do.  Lent 
shouldn't  hurt  your  business  too  greatly. 


February    18,  1933 


ROUND    TABLE  CLUB 


55 


■  i:  ■  e  s 


SIDNEY  J.  DAVIDSON 

formerly  manager  of  the  Earle  Theatre,  Philadel- 
phia, Pa.,  is  now  in  charge  of  the  Stanton,  another 
local  house,  replacing  William  Israel,  who  was  re- 
cently promoted  to  the  post  of  district  manager 
with  headquarters  at  the  Strand,  York,  Pa. 

V 

ALBERT  COHEN 

of  the  Warner  theatre  force  In  Philadelphia,  is 
now  at  the  helm  of  the  Karlton  Theatre,  same 
city. 

V 

MARTY  ANISMAN 

former  manager  of  the  Lindley  Theatre,  Philadel- 
phia, Pa.,  is  now  in  charge  of  the  Rexy,  also  in 
Phiily. 

V 

SAMUEL  COHEN 

until  recently  in  charge  of  the  Kent  Theatre, 
Philadelphia,  Pa.,  is  the  new  skipper  of  the 
Imperial  Theatre,  another  local  house. 

V 

ROBERT  KESSLER 

former  manager  of  the  Allegheny  Theatre,  Phila- 
delphia, Pa.,  is  now  located  at  the  Colney,  an- 
other local  house,  in  the  same  capacity. 

V 

STANLEY  SPOEHR 

is  the  new  manager  of  the  Leroy  Theatre,  tvtill- 
vllle.  Pa.  He  was  formerly  in  charge  of  the 
Rialto  Theatre,  Woodbury.  N.  J. 

V 

RUSSELL  O.  ROSE 

in  charge  of  the  Victoria  Theatre,  Philadelphia, 
Pa.,  for  some  time,  is  now  managing  the  Capitol 
Theatre,  same  city. 

V 

FRANK  J.  JORDAN 

formerly  manager  of  the  Capitol  Theatre,  Phila- 
delphia, Pa.,  is  now  at  the  helm  of  the  Victoria, 
also  in  Phiily. 

V 

HARRY  SCHWARTZ 

part  owner  of  Great  Lakes  Theatres,  Youngstown, 
Ohio,  has  taken  over  management  of  the  Hart- 
man  Theatre,  Columbus,  succeeding  Edward  C. 
Breckenridge,  who  recently  tendered  his  resigna- 
tion to  become  road  manager  for  Kenneth  Harlan. 
Dave  Pence  remains  as  assistant  at  the  Hartman. 

V 

A.  GOLDSMITH 

has  replaced  M.  J.  Baranco,  now  with  Publix,  as 
manager  of  the  Cross  Keys  Theatre,  Phila- 
delphia, Pa. 

V 

B.  STERN 

formerly  with  Warners  at  Troy,  N.  Y.,  is  now 
managing  the  Keystone  Theatre,  Philadelphia,  Pa. 

V 

J.  MELINCOFF 

formerly  of  Lawrence,  Mass.,  and  a  brother  of 
Max  Melincoff,  Warner  district  man  in  the  Boston 
zone.  Is  in  charge  of  the  Astor  Theatre,  Phila- 
delphia, Pa. 

V 

I.  HIRSCH 

Is  the  new  manager  of  the  Poplar  Theatre,  Phila- 
delphia, Pa. 

V 

B.  LOEB 

has  been  appointed  manager  of  the  Lansdowne 
Theatre,  Lansdowne,  a  suburb  of  Philadelphia,  Pa. 

V 

CHARLES  KEYSER 

formerly  manager  of  the  Majestic  Theatre,  Mans- 
field, Ohio,  recently  succeeded  Glen  Nelson  as 
manager  of  the  Harris  Theatre  at  Findlay,  Ohio. 
Nelson  has  been  transferred  to  the  Ohio  Theatre, 
Sidney,  while  John  Manuel  takes  Keyser's  old  job 
at  Mansfield. 


GEORGE  CAVANAUGH 

district  manager  for  Publix  with  headquarters  at 
Peekskill,  N.  Y.,  Is  reported  slated  for  transfer  to 
management  at  the  Bardavon  Theatre,  Pough- 
keepsle,  N.  Y. 

V 

HENRY  P.  HOF 

manager  of  the  Bardavon  Theatre,  Poughkeepsle, 
N.  Y.,  has  succeeded  John  A.  Hartung  as  man- 
ager of  the  Stratford  Theatre,  same  city.  Hartung, 
according  to  report,  will  take  charge  of  the 
Academy  in  Newburgh,  N.  Y. 

V 

HAL  ELIAS 

well  known  M-G-M  exploiter,  is  covering  Pacific 
Northwest  centres  in  the  interests  of  "Secrets  of 
Madame  Blanche." 

V 

MISS  CHELLE  JANIS 

formerly  manager  of  Loew's  Century  Theatre, 
Brooklyn,  N.  Y.,  is  now  in  charge  of  Loew's  Hill- 
side, Jamaica.  It  was  erroneously  stated  in  a 
recent  issue  that  Jack  Ginsberg  was  in  charge  of 
the  Hillside,  while,  as  a  matter  of  fact,  he  is  the 
assistant-  manager.  It  was  also  stated  in  the  same 
issue  that  Jack  Beuttel  was  at  the  helm  of  the 
Bay  Ridge,  whereas  he  is  the  assistant  manager 
there. 

V 

HARRY  R.  MOORE 

has  been  appointed  manager  of  the  Fox-Egyptian 
Theatre,  Delta,  Colo.,  succeeding  L.  M.  Harris, 
who  recently  took  a  managerial  post  on  the  west 
coast. 

V 

HANS  SCHARLACH 

is  manager  of  the  Lorelei  Tonfilmpalast,  Sheffield 
and  Belmont  Avenues,  Chicago,  a  first  run  all- 
German  talking  picture  house. 

V 

A.  V.  DeSHETLER 

after  several  years  absence  from  Cleveland,  has 
returned  to  this  city  and  has  been  appointed 
manager  of  the  Dennison  Square  Theatre,  which  Is 
one  of  the  houses  operated  by  the  Associated 
Theatres'  chain. 

V 

M.  M.  WILHERSDORFER 

has  acquired  the  Emerson  Theatre  at  Brush, 
Colorado,  from  J.  Anderson. 

V 

FRED  COSMAN 

recently  manager  of  the  Circle  Theatre,  Tulsa, 
Oklahoma,  has  been  transferred  to  the  Strand 
Theatre  at  Drumright. 


CLUB  PIN 


Managers'  Round  Table  Club,  Motion  Picture 
Herald,  1790  Broadv/ay,  New  York.  •  Send 
postpaid  the  number  of  pins  noted  belov/,  for 
which  payment  is  enclosed  at  $1.00  each 
(Actual  pin  is         of  an  inch  in  diameter.) 

MEMBER 


THEATRE 


ADDRESS 


CITY 


STATE 


HOW  MANY? 


HARRY  ROYSTER 

until  recently  manager  for  Publix  in  the  Rochester 
and  Syracuse  districts,  is  now  supervising  the 
Century  and  Regent  Theatres  in  Rochester,  a  mat- 
ter of  approximately  3,800  seats.  Irwin  Solomon 
and  Harold  Raives,  former  managers  of  these 
houses,  have  been  called  to  New  York  for  re- 
assignment. 

V 

ORVILLE  ENLOE 

manager  of  the  Empress  and  Royal  Theatres,  El 
Reno,  Oklahoma,  has  announced  that  he  will  re- 
build the  Criterion,  decently  destroyed  by  fire,  at 
an  early  date. 

V 

E.  J.  ROBINSON 

has  purchased  the  Empress  Theatre  at  Rockwell, 
la.  Robinson  owned  and  operated  a  theatre  at 
Blair,  Neb.,  for  the  past  twenty-five  years. 

V 

F.  J.  KUHN 

has  taken  over  the  management  of  the  Moville 
Theatre  at  Pierson,  la. 

V 

JIMMY  KEOUGH 

has  succeeded  Cy  Greiver  as  manager  of  the 
Adams  Theatre  at  Detroit.  Greiver  has  returned 
to  Chicago,  his  home. 

V 

HARRY  STORIN 

formerly  with  RKO  in  Rhode  Island,  has  been  ap- 
pointed manager  of  the  Metropolitan,  Providence. 

V 

E.  LUDWIG 

is  the  new  manager  of  the  Venetian  Theatre,  one 
of  the  J-V-H  houses  in  Seattle,  Wash. 


JOHN  ROMWEBBER 

recently  added  vaudeville  at  the  State  Theatre, 
Akron,  Ohio. 

V 

RICHARD  H.  ERWIN 

owner  of  the  State  Theatre,  New  Britain,  Conn., 
has  obtained  possession  of  the  house  from  J. 
Anger,  former  lessee,  and  will  reopen. 

V 

L.  D.  TRELOAR 

has  reopened  the  Treloar  Theatre,  Ogden,  Iowa, 
and  will  operate  Saturdays  and  Sundays. 

V 

JOHN  HAMRICK 

well  known  exhibitor  in  the  Northwest,  has  put  his 
Blue  Mouse  Theatre,  Seattle,  back  in  the  first  run 
division. 

V 

MARTIN  ROSEN 

former  manager  of  the  Publix  Rialto  Theatre,  New 
York,  recently  took  over  operation  of  the  Lee 
Theatre,  Lee  Avenue,  Brooklyn,  N.  Y. 

V 

GEORGE  LABY 

In  charge  of  the  Paramount  Theatre,  Boston,  for 
some  time,  is  now  at  the  helm  of  the  Fenway,  same 
city. 

V 

EDDIE  GILMORE 

who  has  been  giving  an  excellent  account  of  him- 
self as  publicity  man  for  Loew  houses  in  Wash- 
ington, D.  C,  has  been  named  manager  of  Loew's 
Grand,  Atlanta,  Ga. 

V 

R.  S.  McCOY 

for  the  past  several  years  manager  of  the  Saenger 
Theatre  at  Alexandria,  has  been  appointed  man- 
ager of  the  Capitol  Theatre  at  Monroe,  Ala. 

V 

LAVERNE  MONTGOMERY 

has  been  appointed  manager  of  the  Strand,  Tudor 
and  Globe  Theatres  at  Mobile,  Ala.  These  three 
houses  belong  to  Saenger  chain. 


56 


MOTION    PICTURE  HERALD 


February 


9  3  3 


NEW  JERSEY  CO-CETTERS! 


by  AL  ZIMBALIST 

The  results  of  the  first  "Go-Getters"  col- 
umn seemed  to  have  quite  an  effect  on  the 
Jersey  Boys  .  .  .  notwithstanding  .  .  .  New 
York'  Before  the  day  was  done  the  writer 
had  telephonitis.  The  column  evidently  had 
a  great  effect  on  the  boys,  for  they  were 
more  than  willing  to  pass  on  hints  of  ex- 
ploitation, advertising  and  salesmanship  in 
the  theatre.  Now  we're  getting  somewhere  ! 
V 

But  let's  get  on  with  the  news.  .  .  .  Bill 
Phillips,  the  demon  Loew  showman  in 
Newark,  has  arranged  one  of  the  most  eye- 
provoking  window  displays  we  have  ever 
seen  this  side  of  the  Hudson.  .  .  .  Janice 
Rentchler,  cracker  jack  pressagy  of  the 
Skouras  Terminal,  deserves  much  of  what 
the  executives  give  when  a  picture  is  prop- 
erly sold.  The  pix  was  M.  in  Uniform. 
.  .  Clem  Murphy  of  Warners'  Branford 
hit  the  ball  right  between  the  orbs  on  "Hard 
to  Handle."  ...  He  borrowed  an  ass  .  .  . 
and  covered  it  with  the  following  copy:  "If 
you  think  this  ass  is  hard  to  handle  .  .  ." 
see  James  Cagney  at  the  Branford,  etc.,  etc. 
The  stunt  drew  many  laughs  and  plenty  of 
kopeks  at  the  b.o. 

V 

Eddie  Kane  promoted  a  Cranford  Ro- 
mance film  and  had  his  young  daughter 
play  one  of  the  baby  leads  ...  the  result  of 
which,  of  course,  really  brought  in  a  lot 
of  extra  dough  (Can  You  Take  a  Tip). 
.  .  .  Here's  the  new  line-up  of  District  Man- 
agers for  Warners'  in  Jersey:  C.  L.  Dooley, 
Tony  Williams,  Bob  Paskow  and  Eddie  Bat- 
Ian.  Cam  Dooley  was  moved  up  (or  down) 
the  line  as  chief  booker  with  Artie  Siegel 
as  associate.  .  .  .  Maurie  Stahl  giving  the 
Terminal  the  twice-over  .  .  .  but  smiled  joy- 
ously when  he  couldn't  get  into  the  theatre. 
.  .  .  M.  in  Uniform  did  the  trick.  .  .  . 

V 

HOW  MANAGERS  GET  GRAY 
Y^OUNG: 

Too  many  attractions  billed  in  front  of 
the  theatre  at  one  time,  dividing  interest 
and  causing  confusion  .  .  .  not  enough  at- 
tention given  to  most  important  selling 
medium — the  attraction  board  or  marquee 
(to  you).  .  .  .  Copy  not  made  up  by  man- 
ager, but  left  to  some  other  attache ;  poor 


spelling  and  phrasing;  copy  without  punch 
or  selling  value;  letters  not  properly  spaced 
or  firmly  joined,  lipht  leaking  out;  one  idea 
not  followed  throughout  campaign. 

Lights  out  in  sign  on  marquee  .  .  .  front 
light  on  too  early  or  too  late  .  .  .  former 
means  a  waste  of  current,  latter  a  loss  of 
patrons.  .  .  .  Should  be  checked  by  manager 
personally  .  .  .  front  billing  not  changed 
until  morning  of  the  show ;  change  should 
be  made  immediately  after  closing  perform- 
ance .  .  .  jnot  opening  box-office  punctually ; 
closing  box  office  before  scheduled  closing 
time  ...  no  sign  on  box  office  announcing 
time  of  opening  and  start  of  performance. 
Should  be  prominent  announcement  of  this 
at  all  times  during  closed  hours  .  .  .  cashiers 
carrying  funds  from  the  box  office  alone. 
This  should  be  done  by  manager.  And  if 
you're  not  bored  by  the  foregoing  (not  fic- 
tion) facts  .  .  .  drop  us  a  line  and  we'll 
continue.  .  .  . 

V 

Journeyed  down  to  Ridgewood  two  Tues- 
days ago  at  P.  M.  time  to  get  another  glance 
at  the  new  Warner  there.  Arrived  just  in 
time  to  enjoy  the  crowds  milling  about  b.o. 
REASON :  Frank  Costs,  the  manager,  tied 
up  the  town  newspapers  and  ran  a  double 
reviewers'  contest  .  .  .  the  people  rushed 
to  see  if  they  were  winners.  .  .  .  Elliot  Kadi- 
son  of  the  Stanley  Newark  still  clinging  to 
Postal  cards  as  a  special  inducement  to 
doctors  and  professionals.  Larry  Conley 
and  Mickey  Kippel  are  hitting  them  high, 
wide  and  handsome  in  Jersey  City  with 
Round  Table  and  original  ideas.  .  .  .  The 
George  Kelly  stampede  for  business  has 
made  the  Skouras  Fox-Hackensack  manage- 
ment sit  up  and  take  notice.  .  .  .  Here's  how 
he's  doing  it:  "New  Theatre  Front  (pro- 
moted)— Stage  Weddings;  Fashion  Show, 
Victor  Recording  Contest ;  Famous  Band 
Night  (a  promotion)  and  other  public  in- 
ducements. 

V 

And  so  to  bed  with  this  supposed  column 
with  hopes  that  Maestro  Lewis  will  be 
pleased  with  these  views.  .  .  .  See  you  again, 
you  showmen  from  other  territories  .  .  . 
who  will  certainly  have  to  step  on  it  to  come 
half  way  near  New  Jersey  !  !  ! 


SAM  SUGGS  REGALED 
PATRONS  WITH  OLD 
TIME  STAGE  WEDDING 

We  note  that  our  old  friend,  JNL  S.  '"Sam" 
Suggs,  manager  of  the  Paramount  Theatre, 
Bristol,  Tenn.,  recently  entertained  his 
patrons  with  a  Stage  Wedding,  garnished 
with  all  the  most  up-to-date  trimmings. 

Approximately  twenty  merchants  were 
tied-in  for  the  promotion  of  gifts  to  give  the 
bride  and  groom  a  good  start  on  their 
merry-go-round,  including  a  two-way  trip 
to  a  neighboring  city,  the  best  of  hotel  ac- 
commodations, etc.  One  of  the  most  promi- 
nent ministers  in  the  city  officiated  at  the 
ceremony  and  a  local  florist  contributed  an 
entire  setting  of  palms,  cut  flowers  and 
flowers  for  the  bride  and  her  attendants. 
A  stage  set  was  made  up  of  white  scrolls  at 
each  side  of  the  palms,  with  effect  back- 
ground of  a  rising  sun.  This  was  thrown 
on  the  magnascope  curtain  when  the  cere- 


mony was  under  way,  during  which  time 
the  organist  started  playing  "At  Dawning." 
A  capacity  house  greeted  the  aft'air. 

We  also  hear  that  Sam  recently  tied-up 
with  a  number  of  merchants  for  give-away 
of  two  new  automobiles  during  the  past  two 
months  and  will  look  forward  to  hearing 
in  full  concerning  the  campaign  he  used. 
In  the  meantime  we're  taking  this  means  of 
letting  him  know  that  the  Club  is  mighty 
glad  to  get  a  line  on  his  activities. 


Gilmore's  Gag! 

Eddy  Gilmore,  who  handles  publicity  for 
Loew's  Theatre,  Washington,  D.  C,  put 
over  an  effective  scheme  for  "Cynara"  by 
offering  free  admissions  to  every  man, 
woman  or  child  who  could  and  would  recite 
word  for  word  Ernest  Dowson's  poem. 
Several  hundred  applied  to  Manager  R.  R. 
Drissel  but  only  one  succeeded  in  getting 
away  with  a  perfect  recitation. 


SENSATIONAL  STUNT 
PULLED  BY  GILMORE 
IN  WASHINGTON.  D.  C. 

When  "Rasputin  and  the  Empress"  was 
road-showed  at  Loew's  Columbia  Theatre, 
Washington,  D.  C,  Eddy  Gilmore,  pub- 
licity director,  pulled  a  stunt  that  the  gang 
over  in  the  Capital  City  are  still  talking 
about. 

Eddy  reminds  us  that  when  the  Czar's 
regime  in  Russia  went  up  in  smoke  his 
Washington  ambassador  made  a  midnight 
exit  and  hasn't  been  heard  from  since. 
Meanwhile  the  Embassy  stands  vacant  in 
all  its  gloomy  glory  on  exclusive  Sixteenth 
Street.  The  state  department  is  holding  the 
property  for  the  Romanoff  heirs. 

The  fact  that  Rasputin  played  such  an 
important  part  in  Russian  history  and  the 
downfall  of  the  Czar  intrigued  Gilmore's 


fertile  imagination  to  such  an  extent  that 
during  the  picture's  engagement  in  the  city 
a  10-foot  by  5-foot  sign  found  its  way 
across  the  entrance  of  the  Embassy.  How 
it  got  there  Eddy  will  never  tell  you,  but 
he  will  testify  that  pictures  of  the  stunt 
appeared  with  INS,  AP,  Underwood  and 
Underwood  and  Wide  World.  Police  rushed 
around  and  took  the  banner  down  as  soon 
as  it  was  reported  to  headquarters,  but  not 
before  the  cameras  clicked  off  a  film  record 
of  the  scandal. 

We  think  all  the  fellows  in  this  organiza- 
tion will  agree  that  the  above  was  a  cuckoo 
of  a  stunt  and  the  accompanying  photograph 
is  ample  proof  that  it  happened.  Thanks  to 
Gilmore  for  sending  us  the  evidence  and 
we'll  certainly  hope  to  hear  again  from  this 
resourceful  showman. 


Talking  "Mummy" 

When  "Mummy"  played  the  Mayfair  The- 
atre, New  York  City,  it  was  arranged  to 
have  a  man  impersonate  the  character  and 
enact  the  catchline — "It  Comes  to  Life" — 
by  means  of  a  "mike"  and  loudspeaker 
hook-up. 

At  the  side  of  the  main  entrance,  about 
on  the  level  with  head  and  shoulders,  a 
replica  of  the  Mummy  was  placed  in  a  large 
shadowbox  effect.  Pedestrians  were  in- 
vited to  ask  questions  and  the  character 
agreed  to  answer  to  the  best  of  his  ability 
and  to  describe  what  kind  of  clothes  the 
person  was  wearing,  etc. 

The  "mike"  picked  up  the  questions,  took 
them  to  a  man  concealed  at  another  point, 
from  which  the  answers  were  shot  back 
to  a  loudspeaker  hidden  within  the  box.  A 
special  police  detail  was  necessary  to  han- 
dle the  crowds  while  the  gag  was  in  use. 


February     18,  1933 


ROUND    TABLE  CLUB 


57 


THORSTAD  STARTED 
SOMETHING  WHEN  HE 
BECAME  AN  EDITOR 

Every  now  and  then  the  Club's  attention 
is  called  to  instances  of  newspapers  started 
by  theatre  managers  to  fill  some  publicity 
want  in  their  localities.  This  time,  ladies 
and  gentlemen,  permit  us  to  present  our 
most  recent  recruit  to  the  editorial  ranks — 
Dick  Thorstad,  manager  of  the  Grand 
Theatre,  West  Palm  Beach,  Sunny  State  of 
Florida,  U.  S.  A. 

Dick  runs  a  theatre  catering  to  colored 
trade  only.  A  short  time  ago  he  made  some 
alterations,  including  new  rest  rooms,  re- 
painting and  other  decorations  and  could 
not  get  any  publicity  on  the  change  because, 
for  perfectly  good  reasons,  he  doesn't  ad- 
vertise his  attractions  in  local  newspapers. 
So  he  started  a  local  colored  weekly  and 
found  that  a  newspaperman's  career,  in  ad- 
dition to  managing  a  theatre,  wasn't  to  be 
taken  too  lightly.  He  kept  it  going  for 
three  weeks  and  then  turned  it  over  to  one 
of  the  local  negroes  who  was  equipped  to 
handle  the  entire  job. 

As  a  result  of  the  above  move  the  paper 
has  become  very  popular  in  Dick's  com- 
munity and  is  a  going  concern,  according  to 
his  own  word  for  it  and  judging  from  the 
amount  of  advertising  carried  in  the  copies 
we  have  at  hand.  In  return  for  getting  the 
paper  started  Dick  formed  an  agreement 
with  the  new  management  to  carry  his  pro- 
grams and  other  publicity  free  of  charge. 
The  paper  has  paid  for  itself  from  the  start. 

All  of  which  is  very  interesting  for  rea- 
son that  Thorstad  solved  his  publicity  prob- 
lem and  not  only  came'  out  a  winner  but 
provided  his  community  with  a  popular 
news  and  advertising  medium.  Good  work, 
Dick,  and  let's  hear  from  you  some  more. 


REPLICA  OF  A  SWEAT 
BOX  SECURED  PLENTY 
PUBLICITY   FOR  HOWE 

An  improvised  "sweat  box"  built  along  the 
lines  allegedly  used  by  some  prison  camps, 
proved  a  live  means  of  enlisting  publicity 
both  on  part  of  passers-by  and  in  local 
newspapers,  when  used  for  "Fugitive"  by 
Walton  B.  Howe,  manager  of  the  Uptown 
Theatre,  Gardner,  Mass. 

He  secured  some  old  lumber  from  a  local 
building  wrecker  and  with  his  helpers  went 
to  work  on  a  box  and  all  the  accessories 
which  are  supposed  to  go  with  the  scheme, 
such  as  a  stock,  chains,  etc.  A  small  card 
read:  "Reproduction  of  a  Prison  Sweat 
Box  Used  in  Prison  Camps — Don't  Fail  to 
See  T  Am  a  Fugitive.'"  (Dates.) 

The  gag  was  good  for  a  number  of  stories 
in  the  local  paper  and  the  High  School  class 
in  Civics,  making  a  study  of  prison  camps 
at  that  time,  came  down  in  a  group  to  see 
the  exhibit. 

Howe  wisely  advises  that  no  particular 
prison  camp  be  named  in  connection  with 
this  sort  of  exploitation. 

Just  Like  Old  Times! 

Approximately  25  big  Texaco  tankers  and 
several  pieces  of  fire-fighting  equipment 
crashed  up  Broadway  last  week  to  Colum- 
bus Circle,  cut  through  the  Park  and  turned 
into  5th  Avenue  in  celebration  of  Ed 
Wynn's  personal  appearance  at  the  Capitol 
Theatre.  As  most  everybody  knows,  Ed 
has  an  iron-clad  contract  with  Texaco  on 
"Fire-Chief."  It  was  the  biggest  bally  seen 
on  Broadway  in  many  a  moon. 


POSTER  ART  WORK 
FOR  THE  THEATRE! 


drawn  by  ARCHIE  SCHULER 

A  DISPLAY  and  a  poster  occupy  the 
stage  for  this  week's  Poster  Art  series. 
The  display,  above,  is  from  the  workship 
of  Archie  Schuler  of  the  Strand  Theatre 
in  Crawfordsville,  Ind.,  and  is  typical  of  the 
fine  work  he  always  turns  out  for  that  the- 
atre. 

The  poster  below  is  from  a  frequent  con- 
tributor to  this  series,  Darryl  Horsfall  of 
Warners  Theatre,  in  Elmira,  N.  Y. 

Darryl's  fine  likeness  of  Jimmy  Cagney 
is  really  an  inspiration  to  other  artists  who 
are  striving  for  the  same  realistic  results 
in  their  posters.  There  is  a  real  box  office 
pull  to  the  poster  and  is  one  of  the  many 
good  reasons  why  the  fronts  of  Warners 
theatre  in  Elmira  are  always  attractive. 

drawn  by  DARRYL  HORSFALL 


ELECTION  PAST.  BUT 
WE  MUST  TELL  WHAT 
MONTIEL  PUT  OVER 

News  of  what  showmen  did  around  eleC' 
tion  time  to  put  their  theatres  before  the 
public  is  somewhat  belated  at  this  season, 
but  we  cannot  pull  the  curtain  on  activities 
of  '32  without  commenting  on  the  fine  tie- 
up  made  by  Ricardo  Montiel,  manager  of  the 
Saenger  Theatre,  Mobile,  Ala.,  to  provide 
returns  for  a  host  of  local  citizens  inter- 
ested in  receiving  returns  hot  off  the  press 
wires. 

Monteil  made  arrangements  with  a  local 
newspaper  to  hold  a  rousing  theatre  party 
at  reduced  admission  for  this  occasion  and 
received  in  return  front  and  full-page  pub- 
licity for  his  house  and  current  attraction. 
The  concession  in  admission,  stated  the  first 
time  this  had  ever  been  done,  was  absorbed 
by  the  newspaper,  presumably  for  giving 
the  theatre  such  fine  publicity  for  the  party. 

This  is  the  first  time  we've  received  word 
of  Monteil's  activities  in  a  long  time  and 
his  election  stunt  would  have  been  com- 
mented upon  many  weeks  ago  had  it  come 
to  hand  then.  We  hope  he  will  keep  in  touch 
with  the  Club  more  regularly  in  the  future. 


EARLE  OSCAR  STOOD 
•EM  UP  AND  OUT  WITH 
AN  AUTOMOBILE  NIGHT 

A  flash  from  Athens,  Ala.,  where  Earle 
Oscar  serves  out  amusement  to  the  Athe- 
nians at  the  Ritz  Theatre,  informs  us  that 
the  final  night  of  an  auto  give-away  cam- 
paign found  over  400  patrons,  with  cash  in 
hand,  excluded  from  witnessing  the  show 
because  of  lack  of  even  S.  R.  O. 

The  campaign  ran  for  thirteen  weeks 
and  a  tie-up  with  merchants  featured  the 
give-away  of  $25  every  Monday  for  the 
first  twelve  weeks,  with  the  auto  climax 
act  on  the  thirteenth. 

We  take  it  that  Earle's  customers  were 
keenly  interested  in  owning  a  new  automo- 
bile, and  who  wouldn't  be  in  these  times ! 
In  addition,  interest  was  kept  at  the  proper 
pitch  by  the  twelve  consecutive  minor  give- 
aways promoted  from  the  merchants.  Good 
work  on  the  part  of  Oscar,  and  we'll  be 
looking  for  more  regular  reports  from 
Athens  in  the  future. 


GREATHOUSE  FOUND 
MISSING  CHILD  WHO 
SAW   FILM   4  TIMES 

A  recent  note  from  A.  H.  Kaufman,  of 
the  Educational  Film  Exchange  of  Ken- 
tucky and  Tennessee,  calls  the  attention  of 
Miss  Anna  Bell  Ward,  vice  president  and 
general  manager  of  the  Phoenix  Amuse- 
ment Company,  Lexington,  Ky.,  to  editorial 
page  mention  concerning  one  of  her  theatres 
in  a  Louisville  newspaper. 

It  seems  that  Guy  Greathouse,  manager 
of  the  Virginia  Theatre  in  Somerset,  re- 
ceived S.O.S.  over  the  telephone  one  Satur- 
day night  from  a  distracted  mother  of  a 
missing  10-year-old  daughter.  "I  wish  you 
would  see  if  you  can  find  her,"  said  the 
mother.  "She  left  home  at  1  o'clock  to 
attend  the  matinee  at  your  theatre." 

Getting  a  complete  description  of  the  girl, 
Guy  began  a  search  and  finally  discovered 
her  in  the  fifth  row,  where  she  was  seeing 
the  picture  for  the  fourth  time.  Greathouse 
prevailed  upon  her  to  report  to  her  mother. 


58 


MOTION    PICTURE  HERALD 


February     18,  1933 


NO  FEE;  NO  DUES;  JUST  SIGN  BLANK! 


H.  R.  MARTIN 

has  the  job  of  helping  Bert  Silver  manage  the 
Silver  Family  Theatre,  Greenville,  Mich.,  and  we 
want  him  to  know  that  he,  too,  is  a  most  welcome 
addition  to  the  ranks  of  the  Round  Table  army. 
We  haven't  much  data  to  pass  along  concerning 
Martin  but  trust  that  he'll  shoot  along  additional 
information  in  the  future.  With  two  Club  repre- 
sentatives in  Greenville  this  department  ought  to 
be  kept  informed  on  what's  going  on  in  the  show- 
business  out  there  and  we'll  be  looking  to  both 
Martin  and  Silver  to  fulfill  their  obligations  as 
newly  elected   Round  Tablers. 

V 

EARL  WM.  FISCHER 

is  assistant  to  the  general  manager  of  the  Alamo, 
Mozart  and  Lincoln  Theatres,  Milwaukee,  Wis., 
which  is  euough  of  a  job  to  keep  any  one  man's 
time  pretty  well  occupied.  We  also  have  his 
application  for  membership  in  the  Club  at  hand 
and  now  that  he  is  a  duly  elected  Round  Tabler 
we'll  be  looking  forward  to  hearing  what  he  and 
his  chief  are  doing  to  sell  shows  in  their  Mil- 
waukee neighborhoods.  Jot  down  accounts  of 
what  stunts  you've  been  using  in  recent  weeks  to 
boost  trade,  Earle,  so  we  can  pass  the  word  along 
to  your  brother  showmen.  We'll  be  looking  for 
your  next  letter. 

V 

WALT.  B.  BRADLEY 

operates  the  Moon  Theater  out  in  Neligh,  Neb., 
and  he's  another  showman  to  join  this  week's  crop 
of  newly  elected  Round  Tablers.  Neligh  is  where 
J.  C.  Jenkins,  the  Herald's  roving  representative 
hangs  his  hat  when  he's  not  roving,  so  we're 
going  to  look  for  some  hot  reports  from  Bradley 
and  serve  notice  on  J.  C.  right  now  to  see  that 
his  home-towner  doesn't  fall  down  on  the  job. 
With  all  the  sights  that  J.  C.  sees  the  two  of  them 
ought  to  be  able  to  cook  up  some  mighty  good 
stunts.    So  let's  hear  from  you,  Bradley. 

V 

JOE  HEWITT 

is  the  manager  of  the  Lincoln  Theatre  in  Robin- 
son, III.,  and  we're  also  taking  this  opportunity 
to  let  all  Round  Tablers  know  that  Joe  is  now  a 
full  fledged  member  of  this  outfit.  He  is  thor- 
oughly in  accord  with  the  work  being  done  by  this 
organization,  has  found  this  department  helpful  in 
the  past  and  now  wishes  to  put  his  shoulder  to  the 
wheel.  Okay,  Hewitt,  and  the  way  to  do  this  is 
to  shoot  along  an  account  of  that  last  stunt  you 
used  to  get  good  results  at  the  box  office.  Let's 
hear  from  you. 

V 

JEAN  DEARTH 

holds  down  the  job  of  production  man  for 
Howard  Waugh,  alias  the  "Old  Colonel  from 
Dixie,"  manager  of  the  Warner  Theatre,  Memphis, 
Tenn.,  and  his  name  was  proposed  for  Club  mem- 
bership by  none  other  than  "Old  Doctor  Penetro" 
himself.  Welcome  to  the  gang,  Jean,  and  now 
it's  up  to  you  to  keep  your  Club  Informed  on 
what  you  are  doing  to  carry  out  your  end  of 
the  many  excellent  campaigns  planned  by  the 
"Old  Maestro".  It  Is  Interesting  to  note  that 
you,  too,  are  a  graduate  of  Old  Doc  Penetro's 
famous  university  and  we'll  await  your  contribu- 
tions to  this  department  with  much  Interest. 
Shoot  them  along. 

V 

HAROLD  SMITH 

is  located  out  in  Carson,  Iowa,  where  he  operates 
the  Dreamland  Theatre,  and  we  also  have  his  ap- 
plication for  Club  membership  at  hand.  Harold 
doesn't  class  himself  on  his  card  as  manager,  so 
we'll  assume  that  he's  an  owner-manager.  The 
Club  will  be  glad  to  hear  what  he  is  doing  to 
boost  box  office  receipts  at  his  theatre,  and  if 
he'll  send  this  information  along  we'll  see  that 
it's  passed  on  to  his  fellow  showmen. 


HARRY  BLACK 

is  the  assistant  manager  of  the  Capitol  Theatre, 
Calgary,  Alberta,  Canada,  and  we're  also  glad 
to  add  his  name  to  this  week's  crop  of  new 
Round  Tablers.  At  the  present  time  and  until  a 
permanent  appointment  is  made,  Harry  is  func- 
tioning as  skipper  of  the  house  and  has  his  hands 
full  trying  to  keep  over  1,600  seats  filled  with 
paying  customers.  Here's  hoping  he  gets  the 
appointment  himself  and,  in  the  meantime,  will  be 
looking  for  word  as  to  what  he's  doing  for  the 
good  old  cause  of  showbusiness.  Calgary  is  Round 
Tabler  Pete  Egan's  home  town  and  through  Pete's 
freguent  contributions  we  have  a  line  on  what's 
going  on  at  the  Palace.  News  of  the  Capitol  will 
be  a  welcome  addition,  so  let  It  come  along, 
Harry. 

V 

J.  E.  COURTER 

hails  from  out  in  Gallatin,  Mo.,  where  he  op- 
erates the  Courter  Theatre.  Since  the  theatre 
bears  his  name,  we're  going  to  take  It  for  granted 
that  he's  the  owner-manager  and  let  him  know 
right  now  that  we're  glad  to  add  his  name  to 
the  ever-growing  list  of  new  members  of  the 
Round  Table  Club.  We  hope  he'll  take  time  off 
at  the  first  opportunity  and  let  his  fellow  Club 
members  know  what  he  is  doing  to  keep  the 
wolf  away.  What  do  you  say,  Courter?  Send  along 
a  batch  of  your  ideas  on  what  it  takes  these  days 
to  stay  in  the  black. 

V 

BERT  SILVER 

is  the  skipper  of  the  Silver  Family  Theatre  in 
Greenville,  Mich.,  and  we're  going  to  assume 
that  his  house  is  something  of  a  "Family"  affair, 
judging  from  its  name  and  independent  policy  of 
operation.  Bert,  too,  has  sent  along  his  applica- 
tion for  Club  membership  and  we'll  soon  be 
telling  his  fellow  showmen  what  he  and  his  assist- 
ant, H.  R.  Martin,  are  doing  to  boost  box  office 
trade  out  their  way.  We  note  that  he  carries  a 
10  piece  orchestra,  which  is  interesting  in  view  of 
the  550  seats.  Perhaps  next  time  he  gets  in  touch 
with  hliS  Club  he'll  furnish  some  information 
concerning  that  end. 


H  ER_E     _T  H_  E_  B_L _AN_K 

APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name   

Position   

Theatre   

Address  

City   

State   

(Mail  to  Managers'   Round  Table  Club, 
1790  Broadway,  New  York) 


AVECE  T.  WALDRON 

is  the  manager  and  part-owner  of  the  Blue  Moon 
Theatre,  Oklahoma  City,  Okla.,  and  we  are  glad 
to  record  that  with  her  application  at  hand  the 
Club  has  another  showwoman  in  its  ranks.  An 
interesting  letter  indicates  that  Miss  Waldron 
will  become  a  valuable  contributor  to  this  depart- 
ment, for  it  not  only  contained  her  membership 
application  but  outlined  a  stunt  she  recently 
employed  to  good  advantage.  We  will  see  that 
this  is  published  in  a  forthcoming  Issue.  Miss 
Waldron  also  expressed  her  approval  of  the 
"What  the  Picture  Did  for  Me"  section  of  the 
Herald,  which  will  be  duly  passed  on  to  that 
department. 

V 

W.  R.  GRIFFITH 

is  another  assistant  manager  to  enroll  among  the 
many  assistants  already  listed  in  the  Round  Table 
Club  and  we  want  him  to  know  that  we're  mighty 
glad  to  have  him  with  us.  Griffith  helps  Jack 
Sanson,  who  is  one  of  the  old  timers  in  this  out- 
fit, manage  the  Roger  Sherman  Theatre  over  in 
New  Haven,  Conn.,  and  was  promoted  to  his 
present  position  from  the  post  of  chief  of  service. 
With  Sanson's  able  coaching  we  predict  it  won't 
be  very  long  before  we'll  be  mailing  Griffith  one 
of  the  "framed  certificates".  In  the  meantime  this 
department  will  depend  upon  both  him  and  his 
boss  to  send  word  of  what  they're  doing  tc  boost 
trade  at  the  Roger  Sherman. 

V 

RUSSELL  EDWIN 

manages  the  Broadmoor  Theatre  over  in  Bloom- 
field,  N.  J.,  a  house  owned  and  operated  by 
Rhonheimer,  Rapf  and  Rudin  and  formerly  man- 
aged by  David  Becker,  resigned.  We  are  also 
taking  this  opportunity  to  acknowledge  his  ap- 
plication for  membership  in  the  Round  Table 
Club  and  want  him  to  know  that  he's  a  most 
welcome  addition  to  the  ranks.  Russell  is  working 
under  circuit  supervision  of  Harry  Stearn,  whom 
you've  read  about  many  times  in  this  department. 
Harry  did  some  great  work  while  down  in  Penn-' 
sylvania  cities  and  he's  still  turning  out  the  same 
brand  of  showmanship  over  in  Jersey.  Edwin  has 
been  associated  with  Warner  Bros,  theatres  for 
the  past  five  years  In  various  capacities  and 
worked  his  way  up  from  the  ranks.  We'll  be  tell- 
ing you  more  about  both  these  members  in 
forthcoming  issues. 

V 

CARL  E.  JONES 

hails  from  out  in  Sunnyside,  Wash.,  where  he 
manages  the  Liberty  Theatre,  and  we  are  in- 
debted to  Arch  Bartholet,  division  manager  for 
the  Mercys,  for  forwarding  Carl's  application  for 
Club  membership.  News  from  the  Yakima  Valley 
has  been  a  bit  scarce  since  Frank  Hill  departed 
and  we're  mighty  glad  to  have  another  interested 
representative  at  Sunnyside.  Jones  is  compara- 
tively a  newcomer  to  showbusiness  and  we  hear 
he  likes  this  department.  That's  always  gratifying 
to  hear  and  we  shall  hope  that  he  turns  out  to  be 
a  live  member  of  this  outfit.  Shoot  along  word 
of  what  you  are  trying  out  In  the  way  of  box 
office  stunts,  Carl,  and  we'll  pass  the  Information 
along. 

V 

EARLE  DAVENPORT 

is  another  new  recruit  to  join  the  ever-increasing 
army  of  Round  Tablers  and  he's  the  fellow  who 
turns  out  all  that  interesting  art  work  for  Howard 
Waugh,  manager  of  the  Warner  Theatre,  Mem- 
phis, Tenn.  If  Earle  can  persuade  the  "Old 
Maestro"  to  charge  up  a  little  photography  now 
and  then  to  that  portion  of  the  weekly  budget, 
we'll  predict  that  this  department  will  be  In  line 
for  some  interesting  material.  Earle  Is  also  a 
graduate  of  "Doc  Penetro's"  school  of  showman- 
ship and  if  you  know  anything  at  all  about  the 
Old  Doc,  you'll  know  what  we  mean.  Let's  see 
some  of  your  work,  Earle. 


February     18,  1933 


MOTION    PICTURE  HERALD 


59 


THE  I^ELEASE  CHART 


!ll|l! 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  intor- 
mation  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the 
distributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.   Dates  are  1932,  unless  otherwise  specified 


ALLIED  PICTURES 


Tin* 


Star 


Running  Time 
Rtl.  Dit*      MInutn  R*vl*w*i 


Features 

Running  Time 

Title  Star  Rel.  Data      HlnutM  Reviewed 

Bellini  Peint  Tke   Heet  GIbnn-Helen  Feetar   July    IS  70.. ..July  23 

Cewbey   Ceunieller   Heet  6lbt«B-Shella  Manner*... ..Oct    15  S3 — J>et.  S 

latr«d*r.  Th*   Mante  Blue-Llla  Lee   Dee.  »  69.  .Jan.  U.'S3 

Irea  Maitar,  The   Llla  Lee-Reolnald  Denny  Nav.     1  6S....Dee.  10 

Ofieer  IS   Mente  Blue-Llla  Lee   Nav,   2S  67. ...Dec.  3 

Parlilaa  Ramanie,  A   Lew  Cedy-Marlei  ShIIIIni  Oit.     1  77 — Seat  17 

Coming  Feature  Attraetiotu 

A  Shriek  in  the  Nliht  Ginger  Rogers-Lyle  Talbet   

Anna  Karenina   

Beyond  the  Law   .i-  i  u.v 

Beeta  of  Oettlny   Heot  Gibson   

Cheaters   

Davy  Janes'  Loeker   • 

Dude  Bandit,  Tbe   Heot  Gibson   

Eleventh  Commandment   Marian  IMarsh-Theo.  Von  Eitz  

Midniaht  Alarm   

Hesters,  The   Monte  Blue   

Pullman  Car   

Red  Kisses   

Silk  Trimmed   

Slightly  Used   

Sphinx,  The   

Three  Castles   

Valley  of  Adventure,  The   Monte  Blue     

Without  Children   


COLUMBIA 

Feature* 

Title  Star  Rol. 

Air  Haste**   Evaiyn   Knann-Jam**  Murray- 

Air  ntnmm  Thelma  Tedd     J*". 

American  Madaea*   Walter    Huston-C.  Cummlngs- 

K.   Johnson  aus. 

A*  til*  Devil  Cemmaid*  Alan    Dinehart-Neil  Hamilton- 

Mae  Clarke   Dee. 

Bitter  Tea  at  General  Ye»....B.^ Stanwyck- Nile  A*ttar   Jan. 

Child  *f  Manhatun   John  Boles-Nancy  Carroll  Feb. 

Cornered   Tim  McCoy  

DMontion   Leo  Carrlllo- Barbara  Weeka- 

Nat  Pendleton   Nov. 

End  ef  the  Trail.  Th*  Tim  McCoy-Luana  Wallers  Dec. 

FiBhtlns  for  Justice   Tim   McCoy-Joyce  Compton  .Dec. 

Forbidden  Trail   Buck  Jones-Barbara  Weeks  Nov. 

Last  Man.  The   Chas.  BIckford-C.  Cuaainis. .  .Aug. 

Man  Against  Woman  Jack  Holt-Lillian  Miles   Nov. 

Mi!  ef  AcUen  Tim  McCey-Caryl  Ll.cl. .......  Jan. 

McKenna  *f  th*  M*unt*d  Buck  J*nM-Gr*ta  Gr*ntUdt.... Aug. 

Night  aub  Udy,  Th*  *«'»!»''•.  "•,'j'»'L-""'*  ... 

Skeets  Gallagher   Aug. 

Night  Mayer,  The   Lee  Tracy-Evalyn  Knapp  Aug. 

No  M*re  OMblds  .   Carole  Lembard-Lyle  Talb*t . . . .  Nov. 

Obey  5*  Uw.  Lee  Carrllle-L*ls  Wll**n-Dlckl*  , 

Meere   —  Jan. 

Speed    Demon  Wm.  Collier.  Jr.-Jean  Marsh.. .Nev. 

Sporting  Age.  ThI*   J«ek  Holt- Evaiyn  Knapp  ^at 

Stat*  Tr**p*r   Roll*  Ts*m*y- Evaiyn  Knapp.... Feb. 

SundWH  RIdar.  Th*  Buek^  J*nes-Barbara   Weeks  Dee. 

Thafe  My  Bay   R.  Cromw*ll-D»*tfiy  Jordan- 

Mae  Marsh   Oct. 

TnntM   <.   Buck  Jones-Shirley  Grey  Feb. 

Vanity  Street   C  Blekford-H.len  CtaPdler  Ost. 

Virtue   Carol*  Lombard-Pat  O'Brien..  .Dot. 

Washlnotan  Mmy  G*  Reund..Lee  Traey-C.  Cnmmlng*   .Oct. 

Western  Cede,  Th*   Tim  MeCey-Nera  Una...  Sept. 

White  Eagle   Buck  Jones-Barbara  Week*  Oct 

Coming  Feature  Attractions 

Beneath  the  Sea   Ralph  Bellamy-Fay  Wray  

Brief  Moment   Barbara  Stanwjfck  

California  Trail.   The  Buck  Jones-Helen  Mack   Mar.  24,'33. 

Destroyer,  The   

Fever   Ja«k   Holt-Lilian  Bond  

Free  Ranger   Tim  McCoy-Aiieo  Dahi  

King  of  the  Wild  Horses  Wm.  Janney- Dorothy  Appleby  

Lost  Valley   Buck  Jones   


Running  Time 
Date      Minutes  Reviewed 

IS.'SS.  67.Jan.  38.'33 

15  76.. ..July  t 

24  

6.'33   89  Nov.  26 

4,'33  71.. Jan.  2I,'33 

6  

4  67.. Jan.  I4,'33 

19  

28  

IS  

SI  71.... Sent  24 

15  68.. ..Dm.  16 

20.'S3...  ..57  

26    66   

27    68.... Sept.  3 

19  68. ...Dec.  3 

25   74....  Nov.  19 

20,'8S  69  

5  65. ...Nov.  26 

15  67. ...Oct.  15 

i0,'33  

30  

6  71.. ..Dee.  3 

lO.'SS  

15  67  Oct  29 

25   69....  Nov.  5 

15  78.... Oct  I 

16  

7  67. ...Oct  I 


Murder  of  the  Circus  ftueen. . .  Adoiphe  Menjou-Greta  Nissen  

Parole   Girl   Mae  Clarke-Ralph  Bellamy   

Pearls  and  Emaralde  

Rules  for  Wives   .••  

Silent  Men   Tim  McCoy- Florence  Britten  

S*  This  la  Africa  Bert   Wheeler- Robt.   Weeisey-  . 

Raenel  Torres   70.  Jan.  28.'S3 

Tampico   Jack  Holt-Raquel  Torres  


FIRST  DIVISION 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Big  Drive,  The  Jan.    i9,'33          90. Jan.  28,'33 

eondemed  t»  Death  Arthur  Wentner   Sept   15  70.... July  23 

Goona    Ge«na     Nov.    25    65.... Aug.  27 

Mente  Carle  Madness   Sari   Marltza   Sept  15  64. ...June  II 

Ringer.   The   Franklyn  Dvall   Sept   15  GO. ...June  II 


FIRST  NATIONAL 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Cabin  In  the  CettH   Richard  Barthelneu   Oct    15  78.... Sept  IJ 

Central    Park   Jean   Blendell   Dee.    10  55.... Nov.  « 

Crash,   Th*   Ruth  Chatterte*   Oct     S  5S....8ent  17 

Cr**n*r   David  Manner*   Aug.   20              68  Aug.  6 

Dr.  X   Lionel   AtwIII-Fay  Wray  Aug.  27            77.... Jon*  II 


Employes*  Entrane*   W.Wiliiam-Loretta  Young   Feb.    Il,'33   75. ...Dec.  24 

Frisco  Jenny   Ruth  Chatterton   Jan.    I4,'S3  76. ...Dee.  17 

Life  Begins   LoretU   Yeung-Eric    Linden  Oct     1  72  Aug.  13 

Mateh  King.  The   Warren  Wllllam-Liil  Damlta. . .  Dec.   31  79  Dec.  17 

Silver    Dollar   Edward  G.  Robinson   Dec.    24  78....N*v.  6 

They  Call  It  Sla.  Lsretta    Young-Goo.    Brent  Nov.     5  74.... Sept  3 

Three   on   a    MaUh  Blondell-Wiiiiam-Dverak-Davll.  Oct    29  64. ...Oct  I 

Tiger    Shark   Edward  G.   Robinson  Sent  24   80....Aug.  27 

20,000  Years  in  Sing  SI*g...Bette   Davis-Spencer  Tracy...  .Feb.  I,'33...  .8I....Nev.  8 

You  Said  a  Mouthful  Joe  E.  Brown   Nov.    26              72....N*v.  II 

Coming  Feature  Attractions 

Biondie  Johnson   Jean  Blondeil-Chester  Merrls....Feb.  25,'33         69.. Feb.  4,'33 

Central  Airport   Richard   Barthelmess   Apr.  I5,'33...^  

Elmer  the  Great   Joe  E.  Brown   

Ex-Lady   Bette  Davis-Gene  Raymond  Apr.  8,'33  

Grand  Slam   Paul  Lukas-Loretta  Young  Mar.  I8,'33   65. Jan.  i4,'33 

Lilly   Turner   Ruth  Chatterton-Geo.  Brent  

Little   Giant    The   Edward  G.  Robinson   

Mind   Reader,  Th*   Warren    Wiiliam-C.  Cummlngs.. .Apr.     I, '33  

She  Had  to  Say  Yes  Loretta  Young-Lyle  Talbot   

Silk    Express,  Th*  Neil   Hamilton-Sheila  Terry  


FOX  FILMS 


...74.... Sept  17 
...72.... July  10 
...73..  Feb.  4,'33 
...73... .July  23 


i5,'33  77..  Feb.  4,'33 


30.. 
25.. 
25.. 


.74....  Oct  15 

.75  Dec.  24 

.64....Sest  24 


22,'33   76.. Jan.  28,'33 

I0.'33. 
4.... 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Call  Her  Savage   Bow-Owsley-Todd-Reland   Nov.   27    88  Dec.  3 

Cavalcade   Cllve  Brook-Diana  Wynyard  1 10.. Jan.  I4,'33 

Chandu.    The    Maglclaa  Ednund    Lowe-Bela    LugesI-      _  ^ 

Irene  Ware   Sept  18... 

Congerllla   Mr.  &  Mrs.  Martin  Johnson.  ...Aug.  17... 

Dangerously  Yours   Miriam  Jerdan-Warner  Baxter. ..Jan.  29.'33 

Down  to  Earth  Will   Reners-lrene  Rich  Sept  4... 

Face  In  the  Sky  Spencer  Tracy-Marian  NIxei- 

Stuart    Erwl*   Jan. 

Golden  West  The  Go*.    O'Brien- Janet  Chandler- 
Marion  Burns  Oct. 

Handle   With   Car*  Jas.  Dunn-Boots  Mallory   Dec. 

Hat  Check  Girl  Sally  Ellen-Ben  Lyon   Sept. 

Hot  Pepper   Victor  McLagien-Edmund  Lew*- 

Lup*  V*lez-EI  Brendel   ..Jan. 

infernal  Machine   Genevieve  Tobin-Chester  Merrlt- 

Alexander    KIrkiand   ..Feb. 

Me  and  My  Gal   Joan  Bennett-Spencer  Tracy..... oee. 

Painted  Woman,  The  P.  Shannon-Spencer  Tracy- Wa. 

Boyd   Aug. 

Passport  to   Hell,   A  Ellssa    Landl-Paul  Luka*-A 

Kirkland-Warner  Oland   Aug. 

Rackety   Rax   Victor  McLaglen-Greta  Nlesaa- 

Nell    O'Oay   Oct 

Robbers  Reett   Geerg*  O'Brlen-Maureaa 

O'Sullivan   "Jan- 
Second  Hand  Wife  Sally  Etiers-Ralph  Bellamy.... -  {fn- 

Sherlock    Holmes   Cllve  Brook- Miriam  Jordan  ..Nov. 

Six  Hours  te  Live  Warner  Baxter. John  Boies-Mlr- 

lam  Jordan   •  cT: 

Smoke  Lightning   George  O'Brien-Neil  O'Day  ..Feb. 

State   Fair   Janet   Gaynor-WIII  Rogers-Lew 

Ayres-Saily    Filers- Norman 

Foster-Frank    Craven   ..Fob. 

Toss  of  the  Storm  Country... Janet  Gayner-Chas.  Farrell  Nov. 

Toe  Busy  Te  Work  Will  Rogers-Marian  Nixon  Nov. 

Walking  Down  Broadway  ....James  Dunn-Boots  Mallery- 

Zasu   Pitts-Minna  Gombell  

Wild  Girl   Joan   Bennett-Charle*  Famll- 

--^S^mtft  !    Ralph  Bellamy   Oct      9  74  Oct  8 

Coming  Feature  Attractions 

Adorable   Janet   Gaynor-Henry  Garat  

Bondage   Dorothy  Jordan-Alex.  Kirkland  

Broadway  Bad   Joan  Blondell  -  Ginger  Regera 

Rleardo  Certez   Feb.  24,'33  

Five  Cents  a  Glass  Marian  Nixon   Mar.  24,'33  

Giant  Swinj,  The   Ricardo  Cortez-Nerman  Fester  

Humanity   Boots  Mallory-A.   Kirkland  Mar.    3, '33  

Man-Eater   Marion  Burns-Kane  Richmond  

My  Lips  Betray   Lilian  Harvey-John  Boles   

Pleasure  Cruise   Genevieve  Tobln-Roland  Young. ..Mar.  3I,'33  ,  

Sailor's  Luck   James  Dunn-Sally  Ellera   Mar.  I0,'33   

Warrior's  Husband   Ellssa  Landi-Ernest  Truex- 

David  Manners   

Zoo  la  Budapest   Gene  Raymond-Loretta  Young..  .Apr.  I4,'33  


21... 

14  

23  

8,'33.. 
i,'33.. 
6  

16  

17/33.. 


...78. ...Dec.  17 

...72. ...Aug.  13 

...75.... Sept  2 

...75.... Oct  29 

..64.. Jan.  2I,'33 
.  .64.. Jan.  2I,'33 
...69....  Nov.  26 

...80....  Oct  29 


IO,'33...IOO..Feb.  4,'33 

20  75..  .Nov.  26 

13  70....  Nov.  12 


FREULER  FILM  ASSOCIATES 

Features 


Running  Time 
Rel.  Date      Minutes  Reviewed 


TIMe  Star 

Fighting   Gentleim.  Tb*  Wm.  Celller,  Jr.-Jesephlne 

Dunn-N.Meerhaad   Oct     7  65  Oct  IS 

Forty-Nlnen,   Th*  T*m  Tyl*r   Oct  28  .59   

Gambling  Sex   Ruth  Hall-Grant  WIthen  Nov.  21  65   

Kin   ef   Araby  Marl*  Alba-Walter  Byron   Feb.  I5.'33  

Penal  Cede.  The  Regis  Toomey-Helen  Cohan  Dec.  23. 

Savage    Girl,    The  Reehelle  Hudsen-Waiter  Byron... Dec.  5. 


When  ■  Man  Ride*  Al*a*  T*m  TVIer 


.Jan.  I5.'33. 


Coming  Feature  Attractions 

Black  Cat.  The  

Deadwood  Pass   Tom  Tyler   Feb.  28.'33. 

East  of  Sudan    

Easy   Millions   Mar.  4,'33.. 

Green  Paradise   

My  Wandering  Boy  

Red   Man's  Country  

Silent  Army.  The  

Sisters  of  the  Follies  


MAJESTIC 

Feature 

Title 

Crusader,  The   


Star 

.  Evelyn  Brent- H. 


B.  Warner 


Running  Time 
Rel.  Date      Minutes  Reviewed 
Oct      1  72... Oct  8 


60 


MOTION    PICTURE  HERALD 


February     18,  1933 


(THE  i2ELEASE  CHACT— CONT'D) 


Title  star  Rel.  Data 

G*ld   Jack  Hoxle-AIIca  Day   Scot.  IS. 

Hawts  (f   Hunulty  Jean  Hersholt- Jackie  Saarl   Sept 

Law  and   Lawlau  Jack    Hoxle-Hilda    Moreno   Nov. 

Outlaw   Jastlea   Jack  Hoxle-Dorothy  Gulliver  Oct 

Phantom    Expreu,   The  Sally  Blane-Wm.  Collier,  Jr  SODt. 

Unwritten   Law.   Tho  Greta  NIssen-Skeets  Gallagher... Nov. 

Vampire  Bat.  The   Lionel   AtwIII-Fay  Wray   Jan. 

Via   Paay    Expraaa   Jack  Hoxie-Marcallne  Day   Feb. 

Woman   In   the   Chair.   The  Fab. 


Run 


30... 
I... 
IS... 
IS... 
21. '33 
6.'33. 
I8.'3S 


ning  Tl 
Minutes 

 S3   

 70.... Sept  24 

 62   

 61   

 70. 

 70. 

 67. 

.62 


ime 

Revleewed 


..Sent  24 
Jan.  4,'33 
Jan.  28,'33 


Coming  Feature  Attractions 

Back  Stage  Mystery  •   

Free  Love   Jack  Hoxie-Betty  Boyd  Mar.     I, '33. 

Gun   Law    *AA*.\"  • ' 

Public   Be   Damned,    The  Pat    0  Brien-Evelyn    Brent  ..Feb.  28,33. 

«lna     Vou    Sinner  .   Mar.     I, '33. 

Trouble  Buster   Jack   Hnxie-Lane  Chandler  Mar.  1,33. 


MAYFAIR  PICTURES 


IS... 

I... 


I. 


64.. ..Oct  29 
..■7. ...Oct  2> 


.61. 


I.. 

IS  

IS  

l.'SS..  ..75. 

I  

IS  


.Aug.  IS 

'sent.'  ■  i? 


•S3. 
•33. 


Features 

Running  Time 

Title  Star  Rel.  Date      MInutet  Reviewed 

Behind  Jury  Dear*   Helen  Chandlar-Wm.  Collier.  Jr...Dea.     1  67 

Heart   Punch   Marlon  Shilling-L.  Hughe*  Oct 

Her  Mad  Night   Irene  Rich-Conway  Tearle   Oet 

Malay   Nights   John  Mack  Brown-D.  Burgata- 

Ralph    Ine   Nev. 

Midnight  Morale   Beryl    Mercer-Chat.  Delaaey- 

Gwen   Lee   Aug. 

Midnight    Warning  William    Boyd-Claudia   Deli  Nev. 

No    Living    WItne**   Barbara    Kent-Gilbert    Roland..  .Sent. 

Sister  to  Judat  Claire   Windsor-John    Harron. .  ..Jan. 

Tangled    Oaitlnlea   Lloyd   Whitlock-Dorit   Hill  Sept 

Trapped  in  Tie  Juana   Edwina    Booth- Duncan    Renalde.  .Aug. 

Coming  Feature  Attractions 

Justice  Take*  a  Holiday  Feb. 

Revenge  at  Monte  Carlo  Feb. 

METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Biandie  ef  the  Fallia*  Marion  Daviet-R.  Mogtg*n*ry...Aug, 

DIvarce  in  the   Family  Jackie  Cooper   Aug. 

(Reviewed  under  the  title  "After  Divorce'^) 

Downstair*   John  Gilbert   Aug. 

Faithies*   T.  Bankhead-R.  Montgamary  Oct 

Fast    Life   William   Haines-Madae  Evan*...0**. 

Flesh   Wallace   Beery- Karen  Morley- 

Rieardo   Cortez   Dee. 

Grand    Hotel   Garbo-John  Barrymore   Sept. 

Kongo   Walter    Huston-Luoe   Velez  Oet 

Mask   ef   Fu   Manchu.   The...  Boris    Karloff  .  Nov. 

Men  Must  Fight   Phillips  Holmes-Diana  Wynyard .. Feb. 

Outsider,  The   Harold  Huth-Joan  Barry   Jan. 

Pack   Up   Your  Trouble*  Laurel    &    Hardy   Sept 

Payment   Deferred   M.  O'Sulllvan-C.  Laugbten  Oet. 

ProsDorlty   Dressler-Moran   Nov. 

Rasputin  and  the  Emprese  Ethel.  John  and  Lionel  Barry- 

more     Dee. 

Secret  ef  Madame  Blanch*.  Th*.  .Irene  Dunne-Phllilna  Holme*  Feb. 

Skvterapi"'    Souls   W.  Wiliiam-M.   O'Sulllvan  July 

Smilin'  Through   Norma  Shearer- Fredric  Mareh- 

Leslle    Howard   Sept. 

Sen   Daughter   Helen  Hayes-Ramon  Novarr*  Dec. 

Speaii    Easily   Buster   Keaton   Aug. 

Strange  'iiterlud*   Norma  Shearer-Clarke  OabI*  ...  Dee. 

WhatI    No  Beer?  Buster  Keaton-JImmy  Durante.  ..Feb. 

Whistiino    In    the    Dark  Ernest  Truex-Una  Merkel  Jan. 


Running  Time 
Date      MInutaa  Ravieved 

20  00.... Sept  10 

27    78....  Aug.  20 

•  72.. ..Aug.  6 

IS  .74.... Oet  IS 

16  75,...  Dee.  10 

9  7S....De*.  17 

11  lis....  Apr.  It 

1  86    ..Nov.  26 

9       ....67  Dee.  10 

1 7/33  

28',^33 ! ! !  ! !  90 ! .'  May  '  '2,'3 1 

17    64..    July  9 

8  76....  Sept  24 

18   76       Nov.  12 

33       ...127       Dee.  31 

3.'33          78.. Jan.  2I.'33 

IS   80    .  July  16 

24   100  .    Oct  22 

23    79    Jan  7.^33 

IS  82      Aug.  27 

10  n?       «eof  3 

iO.^33  78.  Feb.    1 1, '33 

21. 33  78. Feb.  4,'33 


Coming  Feature  Attractions 

Bombshell   Jean  Harlow   

Clear    All    Wires   Lee   Tracy-Benita    Hume  ...Feb.  24,'33.... 

Dancing  Lady,  The   ■  "  

Hell  Below  Robt.    Montgomery-Jimmy  Du- 

rante-Robt.  Young-Walter 

Huston- Madge    Evans   Mar,  24,'33  

La    Tendresse   Norma  Shearer   

Man  on  the  Nile  Ramon  Novarro-Myrna  Loy  

Peg  0'   My  Heart  Marion  Davies-Onslow  Stevens  ,  

Reunion  In  Vienna  John   Barrymore- Diana  Wyn.   

yard- Frank  Morgan   

Rivets   John   Gilbert-Mae  Clarke   Mar.    I7,'33...  . 

Service   Lewis  Stone  -  Benita  Hume  - 

Lionel  Barrymore   

Soviet   Clark  Gable-Wallace  Beery  

Tarzan  und  Hit  Mate  I.    Wels'Mniilli>r  m     O'Sulllvan.  .. 

Today  We  Live   Joan  Crawford-Gary  Cooper  Mar.  10,'33.... 

Tugboat    Annie   Marie  Dressl<>r  Wallace  Beery  

Turn  To  the  Right  

White  Sister.   The  Helen   Hayes-Clark   Gable  Mar.  3.'33  

MONOGRAM  PICTURES  CORPORATION 

Featurpf 
ritif 

Craihin'  Breadwa> 

Diamond   Trail  The 
Fiohtino  Chamo  The 
Froni  Broadway  t«  Chevanae 
Girl    from  Calaarv 
Guilty   or    Not  Oulitv 
Hidden  Valtev 
Junolr  Bridr 
Klondike 
Luckv  Larrlnan 
Man  from   iXrlrona.  The 
Self- Defense  ..... 
Stranof    Adventure  . 
Thirteenth  Guest 

West  at  Singapore   

Western  Limited    The         . . 
Youno  Blood 


Stm 

Rex   Bell  .... 

Rex   BoK  .... 

Bob    St'elf  r   

Rel  Brii 

Fi8  O  Or«y   

Bottv   Cnmo^oo  Tom  flougiat. 

Bob    Stoolf  .  . 

Anita   Paof  rharir«  Starrett. . 

Thrlmit    Todd  Prank  Hawks  Auo 


Runnlno  Time 
Rei.  Date       Minutes  Reviewed 

Dee  30 

30  .. 

IS   ..... 

10   _  

24   

IS  7  Teols 

10  "  reeli 

IS.^SS  63. 


Det 

Dec. 
Sent 
Sent 
Nov 
Oft. 
Feb. 


Rp»    B<*(l  Morpn  f^ontor 
Rex  Bell 
Paiilln*-  Frerioriffc 
.  Reel*    Toomoy  lun 
Ginqer  Roo,t 


Betty  Comosoe-Civdr 
-  Estellp  Tavlof 
.  Boh  Stpplf 


Dec 

  Oet. 

  Dee 

CIvde   Nev. 

Sept. 


Coail. 


.Jan 
.  Aug. 
Nov. 


SO 
I 

21  ... 

15  

20    .. , 
S 

3fS3.. 
t  

5.  .  . 


Sept.  24 


8  reels 
88  Dec 

7  raelt 
68  Aug. 


10 
13 


Contina  Feature  Attractinnn 

Black  Beauty   All   St--r   Apr.  I.'33, 

Breed  of  the  Border  Bob  Steele   Mar.  I,'33. 

False  Fronts  

Oliver  Twist   Dickie    Monre-lrvlng  °  pjchel- 

Jacklr  Searif   Fob.  28,'33. 

PARAMOUNT  PUBLIY 

Features 


THIr 

Ble   Broadeatt  The 


star 

Stiior*  ErwIn.RIn*  nrotbv-Ket* 
Smith  l»l>o  Hvain  .  Mlllt 
Rfo*  BAKwfll  Rl«tert  -  Cab 
Callnwftv  •  Vlnrent  L*Pez  - 
Arthur  Tracv    Sharon  Lynn  Oet. 


Runnlno  Tine 
Rel.  Date       MInutet  Reviewed 


Running  Time 

Title  Star  Rel.  Date  Minutes  Reviewed 
Billion  Dollar  Scandal  Carole  Lombard- Robt  Armstrong. .Jan.     6.'SS  78  Dee.  SI 


.Mariano  Dietrich   Sept.  18.. 


Blonde  Venus  .    

Devil  and  the  Deep  T.    Bankhead-Q.   Cooper  Aug. 

Devil  is  Driving,  The  Edmund   Loew-Wynno  Gibson. ...  Dec. 

Evenings   for   Sale  Herb  Marshall-Sari  Marltza  Nov. 

Farewell  to  Arms,  A  Helen   Hayes-Gary  Cooper  Jan. 

Guilty  as  Hell  Edmund  Lowe- Victor  McLaglen. . Aug. 

He  Learned  About  Women  Stuart  Erwln-A.  Sklpwortb  Nov. 


12. 

9  

11  

8,'33.. 


.8S....8ept  10 

..70....  Aug.  8 

..70....  Dee.  19 

..SS....Nev.  • 

..78....  Dee.  IS 

..80.... July  88 


.Kate  Smith   Feb.    I7,^33   70.. Jan.  IVSS 


Hello,  Everybody      . 

Heritage  of  the  Desert  Randolph  Scott-S.  Fleming  Sept.  30. 

Horse  Feathers   Four   Marx    Bros  Aug.  10. 

Hot  Saturday   Nancy  Carroll-Cary  Grant  Oct  28. 

if  1  Had  a  Million  Gary   Cooper  -  Wynne  Gibson- 

Geo.    Raft- Richard  Bennett- 
Mary  Robson   Nov.  ... 

island  ef  Lost  Souls  Chas.  Laughton-Rlehard  Arlen- 

Irvlng   Pichel-Leila   Hyams  D«e  

Love   Me  Tonight  Maurice  Chevaller-Jeanette 

MaeOonaid  Aug. 

Luxury  Liner   Geo.   Brent-Zita  Johann-Frank 

Morgan   Feb. 

Madame   Butterfly   Sylvia  Sidnev-Cary  Grant  Dee.  SO 

Madison    Sguare    Garden  Jack   Oakie-Marlan   Nixon  Oet. 

Movie  Crazy   Harold  Lleyd-C.  Cummings  Sept.  23  

Mysterious  Rider.  Th*  Kent  Tavlor-Lona  Andrt  Jan.  20,'83. 


.69. 
..68....  Aug. 
..73.... Oet 


6 

22 


.98. 


.Ntv.  12 


 70....  D**.  10 

26  104,...  Aug.  tt 

8.'S9....,70..Jan.  28,'SS 

0  88....  D**.  tr 

7  74....  Oct  • 

96.. ..Sent  M 


.Soil  » 

.Aui.  ze 


I3.'SS. 

21.... 
2.... 
2S.... 


.D**.  18 


.76.. Jan.  7,'33 

.7S.,..0et.  29 
.74....  D**.  10 


■33  75. 

•33. '.v:::: 
■33.v.'.i 

33'.'.'.!'.'.'.1 


'33. 
33. 


Night  After  Night  Geo.  Raft-C.  Cummings  Oct     14  70. ...Oat  I 

Night  ef  June  13  Cllve    Brook-Frances  Dee-Gene 

Raymond   Sent  2S  72  Seat  17 

No  Man  of  Her  Own  Clark  Gable-Carole  Lombard  Dee  7t....D*e.  24 

Phantom  President,  The  Gee.  M.  Cohan-Claudette  Col- 

bert-JImmv    Durante   Oct.      7  78,, 

70,000  Witnesses   Phil  Hoimes-Dorothv  Jordan  Sept    2  72,, 

She  Done  Him  Wrong  Mae  West-Owen   Moore  Jan,  27/33.  

Sign  of  the  Cross  Fredric    March-Ellssa  Landl- 

I    Claudette  Colbert   Feb.  I0.'33....I2S.. 

Tonight  It  Dure   C.   Colbert- Fredric  March-Paul 

Cavanaoh   Jan. 

Trouble  In  Paradise  Miriam    Hopklns-H.  Marshall- 
Kay  Francis   Oct 

Under  Cover  Man  Geo.  Raft-Nancy  Carroll  Dec. 

Wild  Horse  Mesa   Randoloh  Seott-Sallv  Blane   Nov. 

Woman  Accused,   The  Cary  Grant- Nancy  Carroll-John 

Hallldav-Rlchard   Bennett   Feb.    17,'SS  73,. Feb,  4/33 

Coming  Feature  Attractions 

A   Bedtime  Story  Maurice  Chevalier- Helen  Twelve- 
trees   

College  Humor   Richard   Arlen-Frances  Dee  

Crime  ef  the  Century,  Th*  Stuart  Erwin-Wynn*  Glb**n  Feb,  24. 

Curse  of  Sunken  Gold  

Dead  Reckoning  (Tent.)   Wynne  Gibson-Cary  Grant   Mar.  24, 

Eagle  and  the  Hawk,  The  Gary  Coooer-Oakle-Ratt   

From  Hell  to  Heaven  Carole  Lombard-Jack  Oakle  Feb,  24, 

King  of  the  Jungle  Frances  Dee-Buster  Crabbe  

Lady's    Profession,    A  Alison  Sklpwortb- Roland  Young.  .Mar.  3. 

LIvet  of  a  Bengal  Lancer.  The.  Fredric    March-Gary  Cooper- 
Richard  Arlen         . .   

Murdert  in  the  Zo*  Charlie  Ruggies- Kathleen  Burke. .Mar.  17, 

Pick  Un   Sylvia  Sidney-George  Raft   Mar.  31. 

Story  of  Temple  Drake,  The. ..Miriam  Hopkins-Gjorge  Raft  

btrtctly   Personal   Marjorle  Rambeau- Eddie  Quil- 

lan-D.   Jordan   ^  Mar.  I0,'S3  

Under  the  Tent*  Ria  Kent  Taylor   Mar.  24,'33  

POWERS  PICTURES 

Features 

Rnnnlni  Time 

Title  Star  Rel.  Dat*      Minute*  R*vl*w*d 

Her  Radio  Rome*  Gene  Gerrard-Jetal*  Matth***..  .July  IS  

Her  Strange  Detir*  Laurence  Olivier   July      1  80  Aug.  IS 

Limping    Man.    The  Franklin   Dvail   Aug,     1  SS.,,.Aai.  X> 

Luckv  Girl   Gene  Gerrard-Melly  Lament  Sept     1  89..  

Man  Who  Won,  The  Henrv  Kendsil-Heathar  Angel. ..  .Sept.   IS  70  

Woman    Decide*.    Th*  Adrianne  Alien-Owen  Narei  Aug.    IS  68  

RKO  RADIO  PICTURES 

Features 

Title  Star  Rei 

Age  of  Content  Th*  Richard  Crefflwell-Erle  Linden- 

Arllne  Judge   Aug. 

Animal   Kingdom   Leslie  Howard-Ann  Harding  Dee. 

Bill  of  Divorcement  John  Barrymore-Blilie  Burk*... .Sept. 

Bird  of  Paradise  D.   Del  Rio-Joel  McCrea  Aug. 

Bring  'Em  Back  Allv*  Frank  Buck's  Adventure  Aug. 

Cheyenne   Kid   Tom  Keen*   Jan. 

Come  on  Danger  Tom  Keen*   Sent. 

Conauerors.   Tlie   Ann  Harding-Richard  Dix  Nov. 

Goldie  Gets  Along  Llii    Damita-Chat.    Morton  Jan. 

Half-Naked   Truth,  Th*  Lee  Traey-Lupe  Veiez  Det. 

Hell't  Highway   Richard  Dix   Sent 

Held    Effl  lall   Edna    May   Oliver  -  Wheeler . 

Woolsey-Roscoe  Atet   Sept 

Little  Orphan  Anal*  MItzl  Green-Butter  Pheint  ..Nov. 

Lucky   Devllt   BUI  Bovd-Bruee  Cabot-Wliliam 

Gargan-D.  Wilson   Feb. 

Men  Are  Such  Fe*l*  Leo  Carrille-V.  Oebern*  Nov. 

Men  of   America  Bill   Boyd   Dee. 

Monkey  •  Paw,  The  Ivan  Simpson-Louise  Carter  Jan. 

Most  Dangerous  Game,  Th*. ...  Leslie  Banks-Joel   McCrea   Sept. 

~   ..Irene  Dunne-Chas.  BIckford  Jan. 

..Helen  MacKeliar-Erle  Lindan..  ..Jan. 
..Edna  Mav  Oliver  ..Do*. 

-   ..Rieardo  Cortez- Karen  Morley  Oet, 

Reneoadet  of  the  We*t  Tom  Keene    ..Nov, 

Rockabve   ,  Constance  Bennett-Joel  MeCren..  Nov. 

Sailor  Be  Good   Jack  Oakle- Vivlenne  Otborn*  Feb. 

Secrete  of  the  French  Polle*.  .Gwlli  Andre-Frank  Morgan   Dee. 

Sport  Parade,  The  Joel  McCrea-Marlan  Marth  Nov, 

Strange  Justice   Marian  Marth-R.  Denny  Oet. 

Theft  of  the  Men*  LIta.  Th*..WIilv  Forst-Trude  von  Mole  Oct 

(Reviewed — German  veriien) 

Thirteen  Women   Irene   Ounno-Greoorv   Ratofl  Sant. 

Tooaze    .John  Barrymore- Myrna  Loy  Feb. 


Runnini  Time 
Dat*      Minute*  R*vl*w*d 


No  Other  Woman 
Past  of  Marv  Helmet.  Th*. 

Penguin  Pool  Murder  

Phantom  of  Crestwood. 


8  

23.... 
30.... 
12.... 
19.... 
20.'33. . 
23.... 
18.... 
27.'S3. 

19  

2S  

2  

4.... 

3.'3S.. 
18.... 

9.... 
IS.'SS. 

9.... 
8.'SS., 
20,'33. 
SO.... 

14  

25  

25  . 
I0.'S3. 

2  

li  

7  

21.... 


.63.... July  30 

.78...  Do*.  10 

.78. ...Sept  19 

.80.... June  2S 

.70  Jun*  4 


.90....  N**.  19 

.■.77".".j*ii".'"7,'''SS 
.80.... Ant.  29 


.74.... Inn* 
.70....  Oet 


29 


.Dm.  si 


.75....N*v.  12 
.82..,. Oet.  I 
.78. ...July  SO 
.88.. Jan.  2I.'S3 


.78....  Nev. 
.77....0tt 


12 
21 


18  .. 
I7,'33. 


.78....  Nev.  29 

".'« ■.'.■.  Dee.'  ■  '17 
.68....  Dee.  24 
.74....  Aug.  27 
..8Z....Apr.  9 

.73       Sept  • 

.78.  Feb.    1 1, '33 


Coming  Feature  Attractions 

Declasse   Ann  Harding   

Great   Desire.  Th*  K.    Hepburn-Colin  Ciive-Btiila 

Burke   Mar,  iO,'3S  

Great  Jasper.  The  Richard  Dix   Mar.    3.'33  76. Feb.  Il,'33 

Hell  Bent  for  Elattlen  Edna   Mav  Oliver...,    

Kino    Kono   Fav  Wrav-Bruee  Cabot  .*  

Little  Women   Anita  Louise- Dorothy  Wilton     

Our  Bettert   Constance  Bennett-Joel   McCrea.. Mar.  SI,'3S  

Scarlet  River   Tom    Keene-D    Wilson  Mar.    i7.'3S  87.. Jan,  2I,'33 

Successful  Blunder,  A  Junior  Durkln-Charlotte  Henry  68., Feb.  4,'33 

Sun  Also  Rises.  The  ,  

Sweepings   Lionel  Barrymore   Mar.  24,'3S  


STATE  RIGHTS 

Features 


28 


80 


Oet 


Title 
Bachelor  Mother 


Star  Dlst'r 
.  Evalyn  Knapp-James 

Murray   Goldsmith 


Running  Time 
Rel.  Date      Minutes  Reviewed 

...Jan.    8,'33.,..7I..Jan.  2I,'33 


February     18,  1933 


MOTION    PICTURE  HERALD 


61 


(THE  RELEASE  CHACT—CCNT'D) 


TItl* 

B«l,  L*   

8l(me  the  Wenai  

Oanotn  »1  th»  Aretii.. 

Eternal  Jew,  The   


Star 

...Andre  Lefaur  .. 
...AdolDhe  Menlou- 
Benita  Hune 

...M.  B.  Samuylow  . 


RunaliQ  Tim* 
Rel.  Data      Minutes  Reviewed 
.Protex  Tradlai   60....0cL  8 


race  en  the  Barreom  Floor, 

The   B. 

Forgotten  Men   


.  ..Prlneioal   Oct. 

. . .  ExD.  Film  Co  

...Jewish  Talking 

Pictures   


IS.... 


.74. ...Nov. 
.58.... July 


..85.. Jan.  28,'33 
..76....  Aug.  27 
. ..75.... Oct  15 


1  87...  Nov.  19 

1/33  70.. Jan.  I4,'33 


80  

oi.    .Seat.  24 


2I,'33. 


10.. 
21.. 


16. 
2t. 


.70... Oct. 
..75.... Oct 


Fletcher   Invincible   66  Oct  22 

 Jewel  Produc- 
tions  Feb.,  '33   

Fourteenth  of  July,  The. ..  Annabella  -  Georges 

Rigaud   Tobis- Rene  Clair  

House  of  Death  N    P.  Chmellofl..     Amkino   Aug.  12 

In  the  Days  of  the  Cruiaden.Alberto  Pasauali  ....Mononole   Oct.  I.  

Itle  of  Paradise    Invincible   July  16 

Jungle  Killer   Carveth  Wells   Century  Produc- 
tions  Dec  

Manhattan  Tower   Mary  Brian- Irene 

Rieh-Jamei    Hall . .  Remlngtoi   Dae 

Men  and  Jobs   Amkino   las. 

Moon   Over   Morocco  Rene  Lefebvre-Rosine 

Oerean   Protex  Trading ..  Jan. 

Out  of  Sfngaoofo   Noah  Beerv    bulo^mttn   

Piri  Knows  All   Margit  Dayka   Arkay  Film   

Pride  of  the  Legion  Sally  Blane-B.  Kent.  Mascot   Oct. 

Red  Haired  Alibi  Merna  Kennedy       .  Caoital   Oet 

Slightly  Married   Evalvn  Knaos- Walter 

Byron   Chesterfield    ....  Oct. 

Sniper.  The   Amkino   Aui. 

Soeed  Madnott   Richard  Talmadoe-  _       .  . 

Nancy  Drexel   Mercury   62  July  SO 

Thrill  of  Youth  Juno  Clyde   Chesterfield   Aui.    16  63  Soot  10 

Virgins  of  Ball  Principal   Doe.     6  46  Doc. 

With  Williamson  Beioath  .  _ 

the  Sea   Principal   No».    24    59  Dee. 

Woman  In  Chalni  Owen  Naros   Invincible     69  Aof. 

(Reviewed  under  title  "The  Impassive  Footman"— Astoo.  Radio  British) 


TIFFANY 

Features 

TItIa 

Last  Mile,  Tha  

Man  Called  Back.  Tha. 
Those  Wo  Lava  


..65... 
...66... 


.Doc. 
Seat 


17 


Star 

.  Preston  Foster  -  Howard 
Phillips   

.Conrad  Nagel- Doris  Kenyoa. 

.Lllyan  Tashman-Konaath 
MacKenna   


Runnlii  TIma 
Rsl.  Data      Mlnutos  Reviewed 


..Aui.   21  64. 

..July    17  SO. 


.July  SO 
.July  23 


...Salt  II  77....8ogt  17 


UNITED  ARTISTS 

Features 

TItIa  star 

Cynara   Ronald  Colman-Kay  Fraasia 

Hallslulah.  I'm  a  Baai  Al  Jolson   Feb. 

Kid  from  Spala,  Taa  Eddie  Cantor   Nov. 

Magic   Night   Jack  Buchanan   ..Nov. 

Mr.  Roblnsoa  Crussa  Douglas  Fairbanks   >.Aua. 

Rain   Joan  Crawford   OeL 

White  Zombis   Bela  LuoosI   Aui. 

Coming  Feature  Attractions 

I  Cover  the  Waterfront   Ciaudette  Colbert  •  Ben  Lyon  - 

Ernest  Torrence   

India    Speaks   (Made  In  Tibet  and  India)  

Joe  Palooka   Jimmy  Durante   

MasQuerader.  The   Ronald  Colman-Ellssa  Landl  

Perfect  Underrtandlni   Gloria  Swansea   

Saere*<   M»rv  Pirkford-Leslla  Howard  

Yes,  Mr.  Brown  Jack  Buchanan   


Running  Tina 
Rel.  Data      Minutes  Ravlawad 
Dae.    24       .      M    ..Nat.  6 

3, '33  82  

17  10  Nov.  6 

S  76....  Nov.  12 

19  72. ...Oct.  I 

22  85....  Seat  17 

4  70....AU0.  6 


UNIVERSAL 

Features 


Title  Star 
Afraid  to  Talk  Eric  Linden-Sidney  Fox  Nov. 

(Reviewed  under  title  "Merry  Go  Round") 

Air  Mall   Pat  O'Brien-Ralph  Bellamy  Nav. 

All  American,  Tha  Richard  Arlen-Gloria  Stuart  Oct 

Back  Street   Irene  Dunne- John  Boles  Sept. 

Flaming  Ouns   Tom  Mli-Ruth  Hall   Dee. 

Fourth  Horsemaa.  The  Tom  Mix   Seat 

Hidden   Bold   Tom  Mix   Nov. 

Igloo   All  Star   July 

Laughter  In  Hall   Pat   0  Brlen-Glorla   Stuart  Jan. 

Mummy,    Tha   Boris  Karloft-Zlta  Johaaa  Dae. 

My  Pal,  Tha  Kino  Tom  Mix   Aug. 

Nagana   Tala   BIrell-Melvyn   Douglas  Jan. 

Okay  America   Lew    Ayres-Maureen  O'Sulll- 

van   Seat. 

Old    Dark    Houss,   Tha  Boris    Karleft-L     Bend  Oct 

Once   In  a   Lifetime  Jack  Oakle-Sldnev  Fox  Sept 

Private   lones   Lee  Tracv-Glorla  Stuart  Fob. 

Rome   Express   Esther   Ralston-Conrad   Valdt. . . .  Feb. 

Terror  Trail.  The    Tnm    Ml>   Feb. 

They  Just  Had  to  Get  Marrfod.Summervllle-Pltts   Jan. 

Tom  Brown  of  Culver   Tom  Brown   July 


Running  Time 
Rel.  Date      Minutes  Reviewed 
..76.... Sent  24 


17. 

8  

6  

I  

22  

29  

J  

14  

I2.*$3.. 
22 

4  

26.'33. . 

8  

20  

22  

I6.'S3.. 
I6,'33.. 

J  -'S. . 

5,'33.. 
21  


.83.... Oet  8 
.78.... Sent  24 
.84.... July  23 

.87   

.87 
.56 
58. 


.  78. 
.  .75. 
..74. 


...July  16 
Jan.  7,'33 
. .  Dec.  8 
. . . July  9 
Jan.  7.'S3 


..78....  Aug.  20 
.74.... July  16 
..75. ...Aug.  27 


.87. Jan.    21, '35 


.75. Feb.  II, '33 
.70  July  i» 


Coming  Feature  Attractions 


Be   Mine   Tonight  Jan   Kiepura-Magda  Schneider  

Bio   Caae    The    Anita  Page-Clyde  Beatty   

Black   Pearl   Tala  Blrell  .     

Cohens  and  Kollys  In  Trouble  Chas.   Murray-Geo.  Sidney  ...  .Mar.  I6,'33  

Counsel  lor-at- Law       

Dottlnstlon    Unknown    Pat    O'Brien- Ralph   Bellamy  Mar.     2.'33  Jan.  28. '33 

Early  to  Bed  Summervllle-Pitts   

Kiss  Before  the  Mirror    Nancy  Carroll-Paul  Lukas   Mar.  30,'33  

Lauohlno   Bov    Zita  Johann   

Left  R'-V  The      

Lucky  Dog   Charles  "Chic"  Sale  

Only  Yesterday  

PrUon    Doctor,  Tha   

Rebel   The   Vllma    Bankv-Luls  Trsnkor  

Road    Back  The     

Rustler's   Roundup   Tom   MIx-Dlane  Sinclair  

S.  0    ^  Ireberg     

When  the  Time  Comas   Spencer  Tracy  .'.'i! !.. i .. i ! 


BROS. 


WARNER 

Feafiirps 

TltU 

BIo   CItv   Blues    . . . 
Bio  9tiimp»de.  Tha 
BU««#f1  Fvrnt 
Hard  to  Mnndle 
Haunted  f^nld 

I  Am  a  Fugitive  fren  a  Chal* 

Oano             ...                     Paul  Muni 
Jewfl   Rnhberv                          Wm    Pnwell  Kav  Francis. 
Klna'«    Vacation.   The  Georoe  Arliss   


Star 

.  Joan  Blendell   

. .  lohn  Wavne   

.  Lee   Tr«rv-Marv  Brian... 

Jnmes  Cnonev   

,  John  Wayne   


Running  Time 
Rel.  Data      Minutes  Reviewed 


Title 

Ladies  They  Talk  About. 

Lawyer  Man   

One  Way  Passage   

Parachute  Jumper   

Ride   Him  Cowboy   

Scarlet  Dawn   


Successful  Calamity,  A... 
Two  Against  the  World.. 
Wax  Museum.  Mystery  of 
Winner  Take  All  


AA       lun*  *o 

.54.  Feb.  1 1, '33 
.  84  Sept  in 
..76..  Jan.  7.'S3 


.Sent  18  

Oct  8.... 

.Sent  10  .. 

.Jan.  28.'33. 

Dec.  17.. 


.Nov.  19  .  90  .  Oct  22 
.Aug  13  .118  Jun*  >l 
.Feb.  25,'33  60.. Jan.  28.'33 


Star 

 Barbara  Stanwyck   

 Wm.    Powell-Jean  Blondoll... 

 Wm.  Powell- Kay  Francis  

 Douglas  Fairbanks,  Jr  

 John  Wayne- Ruth  Hall  

 D.    Fairbanks,   Jr.   •  Nancy 

Carroll   

 George  Arliss   

 Constance  Bennett   

tha. Lionel    Atwill-Fay  Wray  

....James  Caoney   


Running  Time 
Rel.  Date      Minutes  Reviewed 

.Feb.     4,'33  64..  Jan.  7,'33 

.Jan.     7,'S3  72. ...Dee.  5 

.Oct    22    69.... July  M 

.Jan.    28.'33        65. ...Das.  SI 

.Aug.   27   56   

.Nov.    12  58. ...Nov.  12 

.Sept.   17  72.... Oct.  I 

.Sept    3  71..  .July  30 

.Feb.    I8.'S3  72..  Jan  7.'8S 

.July    IS  67....Juao  21 


Coming  Feature  Attractions 

Adopted   Father,  The   George   Arllss-Betto  Davis  

Baby   Face   Barbara  Stanwyck   

Forty-Second  Street   Warner    Baxter-Bebe  Danlols- 

Geo.   Brent   Mar.   1 1, '33  

Girl   Missing   Ben  Lyon  •  Mary  Brian  •  Peggy 

Shannon   Mar.    4,33..  . 

Illegal   Ivor  Barnard   

Keyhole.  The   Kav  Francis-George  Brent   Mar.  25,'33.... 

Life  of  Jimmy  Oolan.  The  D.Fairbanks,  Jr.-Loretta  Young  

Man  from  Monterey,  The  John  Wayne-Ruth  Hall  

Mayor  ol  Heil,  The  James  Cagney     

Picture    Snatcher   James  Caoney   

Somewhere  In  Sonora  John  Wavne    

Teleoraph    Trail.    The  John   Wayne   Mar.  I8.'33... 

Untamed  Africa   Apr.  4.33.... 


WORLD  WIDE 


Features 

Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Auction   in   Souls  Conrad  Nagel-Loila  Hyans  Feb,  I6,'33  

Between  Fighting  Mea   Ken    Maynard   Oct.     16  62   

Breach  of  Promise  Chester   Morris-Mae  Clarke  Oct    23   67   

Come  On.  Tarzan   Ken    Maynard   Sept.   II  61  

Crooked  Circle.  Tba   Ben   Lyon-lrsne  Purcoll  Sept.  25   70  Aug.  U 

Death  Kiss.  Tbs  Adrlenne  Ames-David  Maaners- 

John  Wrav   Dae.    25   75  Dae.  S« 

 Ken    Maynard   Jan.    29,'33  6i 

....Lowell  Sherman-Llla  Lea   Oet  13  

....Ken  Maynard   Nov.  29.... 

....Moran  and  Mack   Dec.  25  

 Arthur  Wentner   Aug.  14.... 

....Bob  Steele   Aug.  28.... 

....Ken    Maynard   Dec.  25.. 


Drum  Taps   

False  Faces   

Farge  Express   

Hypnotized   

Sign  of  Four,  The... 

Texas  Buddies   

Tombstone  Canyon 


Trailing  the  Killer   (Special)    ......  •  Doe. 

Uptown  New  York   Jack  Oaklo-Shlrlay  Gray  Dae. 


4.. 
4.. 


...83.. 
...62  . 
...70.. 
...74. 
...59  , 
...62  . 
...68.. 
„.80.. 


..Dec. 


Dae.  24 

July  SS 


..Oct 
.Nov. 


IS 
It 


Coming  Feature  Attractions 

Lone  Avenger.  The  Ken    Maynard   Apr.  9.'S3.. 

Phantom  Thunderbolt   Ken    Mavnard   Mar.     8. 'S3., 

Study  In  Scarlet  A  Reginald  Owen-June  Clyde  Mar.  I2,'S3.. 

Tarnished    Youth   Jetta  Goudal-Gllbert  Roland  


GERMAN 

Features 


Title  Star 

A  Night  In  Paradise    Anny  Ondra- 

Herman  Thimlg 

Barberina,   Tha  King's 

Dancer   Lll  Dagover   Capital   

Beautiful    Maneuver   TIma.  Ida  Wuest   World's  Trade 

Captain  of  Koepenick,  The.  Max  Adalbert   American-Rou- 

-        ...  manian   

Comradeship   CInoaas 

Cruiser  Emdea   World's  Trade 

_    , .  „  ,j  ..        _  Exchange 

David   Golder   Harry  Baur   Protex  Tradlat 

Enchanted  Escapade   Kaethe  von  Nagy  Protex  Trading ..  Dee. 

Fire  In  the  Opera  G.   Froehllch  -  J. 

Nowatna   Capital   July 

Flower  Lady  of  LIndenau.  Renate  Mueller  ....Protex  Trading. .  July 

GItta  Discovers  Her  Heart.  Gitta   Aloar   Capital    

Gloria   Gustav   Froehllch   .  Tobis    Oct 


Running  Time 
DIsfr        Rel.  Date      Minutes  Reviewed 
American- Rou- 
manian   


Oct  25. 


.  Nov.  12 


Jan.  I6,'33. 
Nav.  6.. 


Seat 


..93  

..78...  Deo. 


19 


7... 


..85. ...Oct  I 
.80..  Oct  29 
..83.. Jan.  2S.'33 


12.... 
7... 


27.. 


.  CInes-Plttaluga.  Sept  SO. 


.62  Aua. 

.70....  Aug. 
..91.... Oct 
.67....  Nov. 
.77.... Oct 


S3 
II 
II 

I 

17 


Hwzblut   Renate  Mueller  .. 

His  Majesty,  King  Ballyhoo. Hans  IVIoser  -  Heinz 

Ruehmann   Capital   Nov.    15  86  .  Feb.  I 

Louise,  Queen  of  Prussia...  Henny  Porten   Assoc.  Cinemas. .Oct      4    .  ..92  Oet 

Love   Is  Love  Kathe  von  Nagy  Ufa  June 

Maedchen  la  Unlforai  Hertha  Thiele   John  Krimsky- 

..  ,  _^  Glfford   Cochran  110  Oct. 

Man  Without  a  Narao,  Tha. Werner    Krauss  Protex    Trading.  Nov.    S  90  Deo. 

i,v-  i;.  Capital   Seat    S  73.. -.Sept  24 

Party  Does  Not  Answer,  ThoDorothy  WIeck   Capital   Nov.  29   76  Dec.  SI 

Ronny    Willy  Fritsch- Kaethe 

von  Nagy   Protex   

Schubert's  Dream  at  Sprlao. Alfred  Laeutner  ....Canltal   75. ...July  2 

Two  Hearts  That  Beat 

„  OS  One   Lilian  Harvey   Ufa-Protex     ...Sent    8  80.... Sept  24 

Yorck   Werner  Krauss   Protex  Trading..  Nav.    2S  99..    Dae.  le 

OTHER  PRODUCT 

Features 

Title  Star 

Baroud   Rex  laoram   

Fires   of    Fate  Lester  Matthews  ... 

Flag  Lieutenant  The  Henry  Edwards-Anaa 

Neagle   

Flying   Souad,   Tha  Harold  Huth  

Green  Soot  Mvstery.  The..  Jack  Lloyd   

Here's  George   Gsorao  Clarke   

Jack's  the  Boy   Jack  Hulbert   

Josser  on  tha  River  Ernest  Lotlnaa   

Leap   Year   Tom  Walls-Anna 

Grey   

Ledger.  The   Ivor  Navolla   

Looking  on  the  Bright  Side.  Grade  Fields   

Love  Contract.  The  Owen  Nares   

Love  on  Wheels  Jack  Hulbert   

Maid  of  the  Mountains,  The.  Harry  Welchman  - 

Nancy  Brown  .... 
Marry  Me   Renate  Mueller-Geo. 

Robey   

Mayor's    Nest   Svdnev  Howard   

Private  Wives  Claud  Alllster- 

Betty  Astell   

Sally  BIshaa   Harold  Huth-Jeaa 

_.    .  Barrv  

Thark  Tom  Walls- Ralph 

Lynn   


Running  TIma 
DIsfr         Rel.  Data      Minutes  Reviewed 

Gaumont-Brltlsh  67  Oct.  15 

British    Infl  72.... Oct  15 

British  and  Oa> 

miens   85  Doe.  31 

British  Lion  79.... Aug.  6 

Mutual.    London  66  Sept  S 

P  D  C. -British    64... .Nov.  I 

Gaument-Galna- 

borough   Aug.   19.... 61  Seat  24 

BrHlsh    iBfa'l  71. 

British  and  Do- 
minions  89....  Dee. 

Twickenham   84  Oct. 

Assoc.  Radio- 

British   82. ...Oet 

British  and  Da- 

mlnlons  82.... Aug. 

Oaumont-Qalas- 
borough   87  Aug. 


Sent  17 


17 
IS 


IS 


IS 


British  Int'n'l.. 

Gaumont- 
British 

British  and  Do- 
minions   


British  Lion 


.80. 


.85. 


.75 


July  16 


.  British  Llea  . . . 
British  and  Do- 
minions   


82  . .  Dec.  19 
.77  .  .  Aug.  27 


There  Goes  the  Bride  Jessie  Matthews-Owen  Gaiimont- 

Nares    British    . . 

Weddlno    Rehearsal   Roland    Youno   London  Film.. 

White  Face   John  H.  Roberts...  Galnsboreugh- 

Brltlsh   


.79  

. .71  . .  June  II 


62 


MOTION    PICTURE  HERALD 


February    18,  1933 


(THE  RELEASE  CHACT"CCNT'D> 


StiCI^T  FILMS 

[All  dates  are  1932  unless  otherwise 
stated] 

COLUMBIA 


TItl* 
CURIOSITIES 

C  235   June 

C  238   July 

C  237   8»Dt. 


Running  TImt 
R«l.  DaU       MInutat  RevUwad 


7   I  ml   

28   I  rtel   

1  10  Stit  24 


KRAZY   KAT   KART00N8      „  ,  ,  , 

Cryttal  Qitbt   Nov.  7   ree 

Llohthauia  Keeslng   Aui.  IS-  ■•  ree 

Midltlne  Show   Feb.  7.'33...  I  reel 

MlDttrd   Show.   Tto  N«.  21   I  reel 

Ptperhanoar   Juno  21  

Prosperity    BlUM   Oct.  8  

Saoing   Star*   Sfipt.  12   8 

Snow  Time   Nov.  SO...  

Wedding  Belli   Jan.  I0.'33  


.Dai.  17 


LAMBS  flAMBOLS 

Hear  'Em  and  Weep  

UdiM  Not  Allowed   Sept.    8  2  reels 

Shavt  It  With  Muili  Soot  SO  I?   

Laabe  All-star  Gamhel  Dae.   20  21 '/a  ... 

MEDBURY  SERIES 
Laughing  with  Madbury 

In  Wildwait   Aug.   II   I  real 

Laughing  with  Madbury 

In  Maadalay   

Laughing  with  Madbury 

In  India    I  real 

Laughing  with  Madbury 

In  Phlllpplnea   Nav.    II  I  real 

Laughing  with  Madbury 

Among  the  Wide  Ogaa  .... 

Faeea   Oct    II  I  rail 

Laughlns  with  Medbury 

Among  Daniing  NatloM. .Dee.   23  I  real 

Laughing  with  Madbury 

In  Wendert  af  the  World.. Dee.    IS  I  reel 


.May   31  I  real 


MICKEY  MOUSE 

Mickey  In  Arabia   July  20... 

Miiileal  Farmer   July  II... 

•CRAPPY  CARTOONS 

Bad  Genius.  The  Dee.  I... 

Camping  Out   Aug.  10... 

Fair  Play   July  2... 

Famous  Bird  Caie,  The  

Flop  HeuM  Nov. 

Satsy  Cats   Jan. 

Stepping  Stonei   May 

Wolf  at  the  Dear,  The  Dii. 

SILLY  SYMPHONIES 
China  Plata   


..  7.. 


.  Dae.  II 


25.'33. 

17  

28.... 


.Dei. 


SUNRISE  COMEDIES 

Campus  Cedes   Jan.  I9,'33. 

Callage  GIgelos   Jan.  3,'33. 

His    Vacation  Sept  8  

I'm    a    Fugitive    From  a 

Chain  Store   

Mind  Doesn't  Matter          ..Nov.  21  

Partners  Two   Jan.  I9,'33. 

The   Curse   of   a  Broi(en 
Heart   


WORLD  OF  SPORT 

Horse  Sense   Aug.  5  

Rough  Sport   Dec.  29  

Tlirowing  the  Bull  Jan.  I4,'33. 


EDUCATIONAL 


Running  Time 
Rel.  Date      Minutes  Reviewed 


Title 

ANDY  CLYDE  COMEDIES 

A  Foot  About  Wemen  Nov. 

AHIifa  Middle*   Jan. 

BeudeIr  Butler.  Tbt  May 

Bey.  Oh  BoyI  Dee. 

Feeling  Rosy   Fab. 

Far  the  Love  of  LndwIi  July 

aiddy  Age.  The   Sept.  25  2l>/i 

Hie   Royal   Shynen  Aug.  28  21. 

Sunklssed  Swaatlas   Oet. 


27    22  

29.'33...I9   

29    22   

25  21   

28,'33  

24  10  Nov.  12 

.June  4 
.July  2S 

30  22   


II  Dee.  SI 


3 
81 


BABY  BURLE8KS 

Glad  Rags  to  RIehea  Feb.  B,'33. 

Kid'  la'  Hallywaad  II  

Kid's  Last  Fight  The  Mar.  26,'33...  9  Dee 

Pie-Covered  Waiaa   Oct.'  30  10  Dee. 

Polly  Tlx  In  Washington  

War  Babies   Seat  18  10  Aug.  • 

BATTLE  FOR  LIFE 

Battle  ef  the  Ceaturle*  Ost  2. 

Desert  Demons   Nov.  27. 

Kllleri   Oit  30. 


.  t 

.  9 
.10 


9  Dee.  SI 


•RAY'S  NATURGRAPHS 

An  Oregon  Camera  HHM....Sapt  II  9   

On-  Bird  Clthaa*   ...Oet  9  8  

Our  Noble  Anceitara  Dae.  4   •  

Stable  Manner*   Nav.  •  7  ... 

Wild  Company   Jan.  I.'3S...I8  ... 

Weedland  Pal*   Jan.  29.'S3...  I  reel 

BROADWAY  BOSSIP 

Ne.  I   Sept  25.... 

N*.  2   Dee.  II.... 

.No.  3  Feb.  5.'S3  

No.  4   Mar.  5,'33  

CAMERA  ADVENTURES 

Taming  the  Wlldeat  Jan.  I5.SS....  8 

The  Forgotten  lilaad   Sept  4  10 

The  Icalass  Arttle         ...  Nov.  »      ...  1 1 

Two  Hundred  Fathoms  Decp..lVlar.  I9,'33  

DO  YOU  REIMEMBER 

Gasllt  Nineties.  The  Nov.  27   8. 

Old   New   Vork   Kept.  II      ...10  , 

Puffs  and  Bustles  IVIar.  I2,'33  

When  Dad  Was  a  Bey  Jan.  22.'SS...  8   

SLEASON'S  SPORT 
TEATURETTES 

A  Hoekev  HIek   Dei.  11  19  

Alwayi  KIckIn'   Oct  9  20  .... 

Off  Hli  Base   Sent  18  20   


.Dei.  10 


.  .Jan. 
..Jan. 


7.*3S 
t4.'33 


Running  Time 
Rel.  Dati       Minute*  Reviewed 


l.'SS...I0 
15.33...  10 

II  10. 

18  10 

3   ». 

23   8. 

1   8. 


I2.'3S  

8  10 

25   9. 

20  9.. 


17  20. 

19  19. 

22   22. 

14  19. 

18  19. 

8  22., 

I2.'33...2I 
l.'SS...22 
4  22. 


S.'SS...I9 

5.'33  


8.'SS...22 


lltie 

IREAI   HOKUM  MYSTERY 

Burned  at  the  Steak   ..Oct.     IS  18 

Evil  Eye  Conquers,  The  Jan.  8,'33...I4 

Hypnotizing   for   Love  Aug.   21  18 

In  the  Clutches  of  Death  Nov.    IS  14 

On  the  Brink  of  Disaster. ...  Feb.  I9,'33  

HODGE-PODGE 
Across    America   In  Ten 

Minutes   Jan. 

Animal  Fair,  The  Jan. 

Bubble    Blowers   Sent 

Down  en  the  Farm  Dae. 

Fury  of  the  Sterm  July 

Little  Thrllla   Oct 

Prowlers.  The   May 

Skipping  Abaut  the  Uni- 
verse  Fab. 

Traffla   Nav. 

Women'e  Wark   Sept 

Wonder  City,  The  Nov. 

MACK  SENNETT 
COMEDIES 
Alaska  Love   July 

Andy  CIdye 
Candid   Camera.   Th*  June 

Granger-Pangbarn 
DIverca  A  La  Mode  May 

Raymond  Hatton 
Neighbor  Trouble   Aug. 

Stone-Granger 
Young  Onions    Sapt 

Harvey-Granger 
MERMAID  COMEDIES 
Big  Flash.  The  Nov. 

Harry  Langdon 
Hitch  Hiker.  The   Feb. 

Harry  Langdon 
Tired  Feet   Jan. 

Harry  Langdon 
Vest  with  a  Tale.  The  Dee. 

Tom  Howard 
Wise  Dummies   

MORAN  AND  MACK 
COMEDIES 
As  th*  Crews  Fly   Fab. 

Two  Black  Crows  In  Africa.. Mar. 

OPERALOGUES 

Brahmin's  Daughter,  A  Jan. 

Canteen  Girl.  Th*  

Idol  ef  Seville   Ann. 

Milady's  Eseapad*   May 

Walnurols  NIgbt   Oet 

SPIRIT  OF  THE  CAMPUS 

Cornell   Dee. 

Michigan   .....Dee. 

Yale   Oat 

TERRY-TOONS 

Burlasaua   Seit 

Bluebsard's   Brethor   May 

Ceeky    Cock    Reach  July 

College  Spirit   Oct. 

Down  on  the  Levee  Mar. 

Farmer  Al  Falla's  Ane 
Girl   Aug. 

Farmer  Al  Falfa'e  Bedtime 
Story   June 

Farmer  Al  Falfa'e  Birthday 
Party   Oit 

Forty  Thieves.  The   Nav. 

Hansel  Und  Gr*t*l   F*b. 

Hollywood  Diet   D**. 

Hook  and  Ladder  N*.  I  Oat 

Ireland  or  Bust   Dei. 

Jealeui  Lever   Jan. 

Mad   King.   The  June 

Robin  Hoed   Jan. 

Romance   May 

Sherman  Wai  RIgbt  Aag, 

Southern  Rhythm   Sent 

Soring  li  Here  Jahr 

Tale  of  a  Shirt,  The  Feb. 

Tevland   Nov. 

Who  Killed  Cock  Robin?  Mar. 

Weedland   May 

TOM   HOWARD  COMEDIES 

A  Drug  *n  th*  Mark*t  Jan. 

The  Add  Tett   Nov. 

The  Mouie  Trapper   Sept 

TORCHY  COMEDIES 

(Ray  Coeka) 

Torchy'i  Busy  Day   Oct 

Torchy'i  Kitty  C*ai   Jan. 

Torehy  Relit  Hli  Own  Nav. 

Tarehy  Turn*  Turti*   Mar. 

Tarchy'a  Two  Toot*  Jun* 

VANITY  COMEDIES 
Hollywood  Run-ArMii<   Dm. 

Monty  Collin* 
Hsneymoon  Beach   Oat. 

Billy  Bavan-Glann  Tryen 
Keyhole  Katie   Jan. 

Gala  Saabraek-Jehn  T. 
Murray 

New'i  the  Time  June 

Harry  BarrI* 
Ship  A-Hooey   Ann. 

Glenn  Trvon 

Techno-crazy   Mar. 

Monty  Collins-Billy  Bevan 


.S*pt  17 


.July  SO 
.'May'  "7 


.Aug.  IS 
.May  21 


.S<pt  10 
.Oct  15 


28.... 
15.... 

..21... 
..21... 

...July 
...Apr. 

80 

30 

18.... 

..  9... 

...0**. 

17 

8.... 

4., 

28.... 

10.... 

.. 

..  8... 

...July 
...July 

9 

IS 

IC 

«... 

12.... 

..  8... 

...June 

18 

I   8. 

IS   8. 

5,'SS...  6. 

II   6. 

SO   7. 

25   6. 

8,'SS...  6 

28   8. 

22,'33...  6 


.Dae. 


.Ne*. 


15. 
21.... 

18.  .. 
24. . . . 

19.  '33. 
27.  . 
I9,'33. 


.July  a 
.'Mur"28 


.Aag.  IS 
'.Dee'."  17 


22,'SS...II 

27  II. 

II  12. 


1  20 

22.'SS...SI 

20  21. 

I9,'33  

6  20. 


.May  14 


IS  U. 

.23  21. 

IS,'S3...20 


12.... 
7.... 

I2,'33. 


.28. 
.22. 


.June 


FOX  FILMS 


Running  Time 
Rel.  Date      Hiautea  Reviewed 


Title 

MAGIC  CARPET  SERIES 

28  Big  Game  ef  the  Saa....An. 

29  Manhattan  Medley   Seat 

30  By- Way*  ef  Frame  Sent 

31  Zanzibar   Oet 

32  Incretfbia  India   Aag. 

33  The  Tom-Tom  Trail  Sept    - 

34  Over  the  Baunding  Main  0  

35  Ballai  of  Ball  Oit     18  8  Jan. 

38  Fliharman'i  Fmtan*   ....Oit      2  8  

37  Rhineland    Memerle*  Sent  25  8  

38  Pirate   l*I*s   Nev.    27  8 

39  Sampans  and  Shadawt   9 

40  In  the  Clouds   9 


a. 

18. 

II. 

8. 
21. 

4. 


,  8. 
.10. 
,  8. 

8. 

9. 

9. 


D**.  17 


7,'M 


41  Sailing  a  8auar«-Rlgg*r.  .Oit 

42  In  the  GuUnai   Dee. 

43  Venetian    Holiday  Oit 

44  Havana  Hel   Nov. 

45  Paths  In  Pal**tla*  Nev. 

46  The  Lure  ef  the  Orient. .  .Jaa. 

47  Mediterranean  Mem«rl**..Jan. 

48  The  Iceberg  Patrol..  

49  Silver   Soring*  Dae. 


a. 
a., 
so.. 

8.. 
IS. 


8.'a.. 

,'33., 


...10  Dae.  10 

.  9  

.10  Mm.  12 

.  9  

.  8  


Running  Time 
Rel.  Data       Minute*  R*vl*w*d 


I5.'33. 
18.... 
14.... 
20.... 


4.... 
22. '33. 


Title 

50  Broadway  by  Day... 

51  Here  Come*  th*  Clreu*. ..Jan. 

52  D*sert  Tripsll   Dtc. 

53  Alpine  Echoes   Aug. 

54  Ricksha  Rhythm   Nov. 

55  From  Kashmir  t*  Hi* 
Khyb*r   D*i. 

56  Sicilian  Sunihlne   Jan. 

57  Boardwalks  of  New  York  

58  When  In  Rom*  Feb. 

59  G*rg«s  of  th*  Gl*ntl  Jan. 

60  Rhapsody  of  the  Rail*  

61  Mlnlt*lpl  Showboat*  

62  Berlin  M*dl*y   9 

63  Paris  en  Parade   

64  Taking  the  Cure   

65  Down  from  Vesuvius   

66  A  Gondola  Journey   


5.'33. 
29,'33. 


..Dee.  31 


.Nov.  a 


METRO-GOLDNAnrN-MAYER 


Running  Time 
Rel,  Date     Minutes  Reviewed 


.19. 


.19. 


Title 

CHARLEY  CHASE 

Fallen  Arches   Feb.  4,'33  

FIret   In   War  May   28    20. 

Girl   Griaf   Oct  8... 

Mr.  Bride   Dec.  24... 

Now  We'll  T*ll  On*  Nov.  19... 

Tarzan  In  th*  Wrois   

Young  Ironald**   S*pt  3... 

FITZPATRICK 
TRAVELTALKS 

Barbados  and  Trinidad  Sept  24... 

Come  Back  te  ErIi  

Iceland   Jan. 

Leningrad   Dee. 

Narway   

Over  the  Seas  ta  Bern**  

RIe  the  Magnificent   

Romantic  Argentina   Aug.  27. 

World  Dane**.  Th*  


...Apr. 


...Oct 


.  9  

.9...  .  Jun*  ' 

.10. ..Feb.  ll.'33 
.  9  


I4,'33. 
17.... 


9. 
9 
9. 
8. 


FLIP.  THE  FROQ 

Bully   Jun*  18.... 

Clreu*   Aug.  27.... 

Muile  L****n,  Th*  Oet.  a.... 

Nur**mald.  The   Nev.  26.... 

Office  Boy.  The  July  16  

Room  Runner*   Aug.  13.... 

School  Day*   May  14.... 

LAUREL  Ml  HARDY 

Chimp.  The   May  21.... 

County  Hospital   June  25  

Scram   Sent  16.... 

Their  First  MIstak  

Towad  in  a  Hale  .Dec.  31.... 

Twice  Tw*   


.25.. 
.20.. 
.21.. 


.Apr.  8 
.Apr.  a 
.Oet  18 


I. 
27. 
4. 


ODDITIES 

Chill  and  Chill*  Sept  10.... 

Duck   Hunter'*   ParadI**. . . . D*e.  31.... 

Microscopic  Mystarle*   

Sea  Spldera   Aug.  13.... 

Toy  Parade,  Th*  Dee.  3.... 

Whiiparing  Bill   On.  SI.... 

OUR  GANG 

A  Ud  An'  A  Ump  Dee.  17.... 

Birthday  Blue*   N*v.  12  

Cha*  Chop   May  7.... 

Fish  Hookey   Jan.  a.'M. 

Forgotten  Bable*   

Fr*e  Wheeling   Oet 

H**k  and  Laddar  Aug. 

Pooch   June 

PITTS-TODD 

Alum  and  Eve  Sent 

Asleep  In  the  Feet  

Old  Bull   June 

Show  Business   Aug. 

Sn*ak  Easily   D*a. 

Sollen,  Th*   Oct 

SPORT  CHAMPIONS 

Block*  and  Tackle*  

Bone  Crueher*   

Chatk  Up   D**. 

D*sert   Regatta   S*Pt 

Football  Footwork   

Matereycio  Mania   Jan. 

Old  Spanish  Custom  Oct 

Pigskin   Ost 

Snow  Bird*   Aug. 

Swing  High   N*v. 

Tlmb*r  T*pp*r*   May 


.  10., 
.  10 
.  9.. 
.  7.. 


.0*1.  SI 


.Oct  a 
.  D*e.  17 


.17.. 
!20.'.' 


.May  21 


24. 


4.. 

20.. 
10.. 

a.. 


.21. 

.18. 

'.26'. 


.May  a 

.Aug.  18 
.'May ' '  '7 


10... 
17... 


a,'S3. 

15  

22.... 
20.... 
12.... 
7.... 

TAXI  BOYS 
Bring  'Em  Baik  a  Wife.. ..Jan.  I4,'33. 

Hot  Snet   

Strang*  lnn*rtub«   8«nt 

Taxi  far  Tv*   Dei. 

Thundering  Taxle   Sent 

What  Price  Taxi  Aug. 

Wreckety  Wreike   


.12  

.  8  

.10  Jan.  7.34 

.10  

.12  

.  8   

.  10  

.12  Dee.  18 

.10  

.10  Dee.  17 

.  9  


22. 
S. 
17. 
IS. 


.18. 


.Oet  I 


.19. 


PARAMOUNT  PUBLIX 


Title 

HOLLYWOOD  ON  PARADE 


Running  Time 
Rel.  Data      MInutee  Reviewed 


No.  I   Aug.  28  

No.  2   S*nt  a  


N*. 
No. 
N*. 
N*. 
N*. 
N*. 


21. 

18  

18  

I3,'S3. . 
I0,'33.. 
I0.'33., 


10  

I  r*«l 

I  r**l 

I  r**l 

I  r**l 

I  r**l 

I  r*el 

I  real 


Aag.  IS 


I8,'33...  I  reel 


.Oet 

 Nev. 

 Dae. 

 Jan. 

,  Fab. 

 Mar. 

ONE  REEL  ACTS 
Be  Like  Me  Feb. 

Ethel  Merman 
Breaking  Even   Sept  SO.. 

Tom  Howard 
Bridge  It  I*  May  IS.. 

The  Mu*k*t**rt 
Bun  Voyage   June  3.. 

Lester  Allen 
Hawaiian   Fantasy   Jan.  a,'U 

Vincent  Lopez 

Hollywood  Beauty  Hint*  July 

Iran*   July 

Ethel  Merman 

Let's  Dance   Mar.  17,'a...  I  reel 

Burns  and  Allan 
Meet  the  Winner  May  6  

Tom  Howard 


I  reel 


15. 

I. 


February    18.     193  3 


MOTION    PICTURE  HERALD 


63 


(THE  RELEASE  CHART— C€NT'D ) 


Running  Tlmt 

TIU*  Rel.  Dat«       MInutti  Revlswad 

HHtleal   DMtor   Oct    28  10          Oct.  I 

Rudy  Villee 

Pattntt  PMdIni   Auo.  6  

Burn!  and  Allen              .  . 
Pre  and  Con   ..July  8  

Tam  Howard-Alan  Brooks 
Rhaaiody  In  Black  &  Blua...SeDt.  2  

Louli  Armstrong              _       „         .  . 
Rookla.  The   Doe.    23          I  real   

Tom  Howard  ...         .  ... 

Seat  en  the  Curb,  A  June   24          7  Aug.  13 

Hugh  Cameron 

Arthur  Ayloswortb  ,  ,„ 

Singapore  Sue   Ja«e   10  10  Aug.  IS 

Anna  Chang 

Ten  Dollars  or  Ten  Days    ..July  22  

Eddie  Younger  and  His 
Mountaineers 

Those  Blues   May  27  

Vincent  Loaez 

Your  Hat   Nov.  25  

Burns  &  Allen 

PARAMOUNT  PICTORIAL- 
NEW  SERIES 
Ne.  I— Mists  of  the  Morn- 
ing— Temple  Bells  of  ■■- 

de-Chlna — Famous  RadI* 

Personalities   

Na.  2— Just  Mentioning  the 

Unmentionable    —  New 

England  Sunsets— Famous 

Radio  Personalities   Sent, 

Ne.  S— Making  Friends  In 

tha  Desert— The  Fall  at 

the  Year  —  Radia  Star- 

Maker   Oct. 

Na.  4— Distinctive  Hair  far 

Distinctive  Heads  —  The 

Blaenlng  Desert  —  The 

Camels  Are  Coming  Nov. 

Na.  5— John  Mongol  Cones 

ta  Town— Have  a  Little 

Ski— Meet  Your  FavKlta  _ 

Radio  Personalities   Dae. 

Na.  6— Land  af  Sub  and 

Shine  —  La    Rumba  da 

Cuba— Big  Shots  of  U.  S. 

Navy  Dee. 

Ne.  7— This  Is   Duclw  — 

Musle  From  tha  Ancients 

—Bringing  You  tha  Newa.Jan.   27.'33...  I  real 
Na.  8— Glass-Making  at  the 

Corning  Glass  Works  — 

"Going  Back  Home"  — 

Costuming  the  Earl  Car- 
roll Vanities   

No.  9  —  A    Drama   of  the 

Northland  —  Paramount 

Pictorial  Presents  Amelia 

Earhart   Mar.  I7,'S3. . .  i  real 


.Aug.   12         I  reel 


reel 


4         I  real 


30. 


I  reel 


Running  Tims 

Title  Bel.  Date        Minutes  Reviewed 

TWO   REEL  COMEDIES 

Blue  of  tha  Night  Jan.     6.'33...20  Sept.  10 

BIng  Crosby 

Bring  'Em  Back  Sober  Nov.    18  2  reels   

Bennett  Star 

Caliente  Love   Mar:   I0,'33...  2  reels   

Sennett  Star 

Cook's  Day  Off.  Tha  

Sennett  Star 

Courting  Trouble   Oct.    28  19  Dec.  17 

Charles  Murray 
Dentist,   The   Dec.     9  20  Dec.  3 

Sennett  Star 
Don't  Play  Bridge  With 

Your  Wife   Jan.    I3.'S3...  2  reels   

Sennett  Star 

Drug  Store,  The  

Sennett  Star 

Doubling  in  the  Quickies  Dee.    IS  2  reels   

Sennett  Star 

Easy  On  the  Eyes   Feb.    I7,'33...  2  reels   

Sennett  Star 

False   Impressions   Nov.     4  2  reels   

Sennett  Star 

Fatal  Glass  of  Beer   Mar.    S,'33...  2  reels   

W.  C.  Fields 

Harem,    Scarom   June    10  2  reels   

Al  SL  John 

Hawkins  and  Wlatfcint,  Ine  July     8  22  Sept.  3 

His  Perfect  Day   

Sennett  Star 
Hollywood  Double,  A  . 

Sennett  Star 
Honeymoon  Bridge 

Sennett  Star 
Hubby's   Vacation  .... 

Sennett  Star 
Human  Fish   

Sennett  Star 

Jimmy's  Now  Yacht   June 

Lion  and  the  Hause,  The.... Dee. 

Sennett  Star 
Ma's  Pride  and  Joy   Oct 

Donald  Novis 

Prosperity  Pays  (Tent)  Nov.     4   .... 

Tom  Howard 

Singing  Boxer.  Tha  Jan.  27.'33  

Singing   Plumber   Sept.  23  

Donald  NovIs 

Too  Many  Highballs  Feb.    I0,'33. . .  2  reels   

Sennett  Star 

Up  Popped  The  Ghost  July  72    

What  Price  Air   Juno   24  20  Juna  18 

Tom  Howard 

Wrestlers,  The   Jaa.  M.'SS  

Sennett  Star 


Nov.   25  2  reels 


Dee.    30  2  reels 


3  2  reels 

23  18   


14. 


..Aug.  27 


Fab.  24.'33...  I  reel  ...    POWERS  PICTURES 


SCREEN  SONGS 

Ain't  She  Sweet   Feb.  S.'SS.  

Lillian  Roth 

Aloha  Os   Mar.  17,'SS...  I  raal   

Royal  Samaans 

DiHh   Jan.    IS,'33..  I  reel   

MIU*  Bras. 
Dawn    Anani   tha  Sugar 

Cane   Aug.  26  

Lillian  Roth 

I  Ain't  Gat  Nobody  Juna  17  

Mills  Bros. 

Just  a  Gigolo  SaiL    •  • 

Irene  BordonI 

Raachlno  for  tha  Moan  Fab.  24,'SS..  I  raal   

Ramantle  Maladiaa   Oct    21         I  real   

Tha  Street  Singer 
Rudy  Vallaa  Metsdias  Aug.    5         I  raal   

Rudy  Vallea 

Sehaol    Days  SaiL  SO  

Bua  Edwards 

Sing  a  Sang   Daa.  2.   

Jamas  Malton  _ 
Tina  Oa  My  Hands  Dae.    23  7.. ..Jaa.  7.'3S 

Ethel  Merman 
Whan  Ifs  Sleepy  Tina 

Dava  South   Nav.    II         I  raal   

Beswell  Sisters 

You  Try  Somebsdy  Else  July   28  10  Jana  25 

Ethel  Merman 

SCREEN  SOUVENIRS 
Na.  II— Old  Time  Novelty.  , 
No.  12— Old  Time  Novelty.. 


TItIa 

Dream  Flowers   Sept.  18 

Dual  Control   Sept.  I. 

(CapL  James  A.  Malll- 
sen-Amy  Jehnsan) 

It  All  Depends  on  You  Na*.  I. 

Land  of  My  Fathers  

Land  of  the  Shanracks  

Light  of  Love  Oct. 

Me  and  the  Bay  Friend  OoL 


Running  Time 
Ral.  Data      Minutes  Reviewed 

..  a   

..12   


Mystery  of  Marriage,  The.. 


8  .. 

9  .. 

 10... 

15  9  .. 

1  8   

.18  Atr. 


.,Atr. 


Special   Messengers   9  Mar.  tt 


RKO-RADIO  PICTURES 


.20  Aug.  IS 

.20</>..,.Aui.  20 

.21   

.18  Dee.  SI 


.May  20         I  raal 

June   17         I  real 


SCREEN   SOUVENIRS  —    NEW  SERIES 


No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 


Aug. 
....Sept. 
....Sept. 
....Oct. 
....Nov. 
....Dec. 
... .Jan. 
....Feb. 
,...Mar. 


5          I  raal 

2          I  raal 

30  10  

28          I  real 

25   I  reel 

23   I  real 

20,'33...  I  reel 
I7,'33...  I  real 
I7,'33...  I  raal 


Oat  IS 


Running  Tina 

Title                             Ral.  Data      Minute*  Revlowed 
CHARLIE  CHAPLIN   SERIES  (Ra-I*saas> 
Tha   Cure   Aug.    It  20   

Easy  Street   Sent  SO  i9'/i....D*e.  17 

The  Floorwalker   Dae.   23  20V^   

The  Pawnshop   

The  Rink   Nov.    II  20   

The  Vagabond   Feb.  3,'33...,j  

CLARK  AND  McCULLOUGH  SERIES 

lee  Man's  Ball   Aug.  12.. 

Jitters.  The  Butler   Dec.  30.. 

Mllliennire  Cat,  Tha  Oct.  21., 

Tha  Gay  Nightlea  

HARRY  SWEET  COMEDIES 
FIrehouse  Honaynaaa 

Heave  Two   

Just  a  Pain  In  a  Parlor..  ..Aug.  28..., 
Loops,  My  Dear  Jan.  (,'33. 

HEADLINER  SERIES 

No.  I — Shampoo,  the 

Magician   Nav,  28..., 

Roscee  Ates-Huah  Herbert 

No.  2— Private  Wives   Jan.  27,'33,, 

Skeets  Gailagher-W.  Catlett 

MASQUERS  COMEDIES 
Bride's  Bereavement.  The... Nov.  IS.... 

Iron  Minnie   July  4... 

Through  Thin  and  Thicket.  .Jan.  20,'33. 
Two  Lips  and  Juleps  Sept.  9.... 


.Oct  28. 


.18. 


.Jan.  14,'SS 


.20 
.17 


.17 

.21 


20. 


.171/2, 
.20  .. 


PARAMOUNT    SOUND  NEWS 
Twa  Editions  Weekly 


SPORTS  EYE  VIEW 
Building   Winners  .. 

Canine  Thrills   

Cateh  'Em  Yaung  ,,. 

Flghtlnp  Fins   

Ovar  tha  Jumps 

Stuff  an  the  Ball  

Water  Jamboree   . . . . 
Wonder  Girl,  Tha  .. 
Babe  DIdrleksen 


,  . .  Aug. 

...Feb. 

,  ..Dee. 

...Oct. 

...Jan. 

...Nov. 

...Sept. 

...Mar. 


19  

3.'33., 
9..,. 

14  

S,'S3.. 

II  

IS  

S,'33,. 


I  real   

I  raal   

I  raal   

IO.....,0(t 


15 


I  reel. 


I  real 


TALKARTOONS 

Admission  Free   June  10.. 

Betty  Beon'a  Bambaa  lsla..8apt.  2S.. 

Batty  Baaa's  BIzzy  Baa  Aai.  19 

Batty  Boep'e  Crazy  Inventlaos. .  Jan. 
Betty  Been  for  Prasldaat....Nav. 

Batty  Beep's  Ker-Chaa  Jan. 

Batty  Boap  Limited  July 

Betty  Beep,   M.D  Seat. 

Betty  Beep's  Museum  Dae, 

Betty  Beep's  Uns  &  Dawns. .Mar. 
Betty  Boon's  Penthouse  ....Oct. 

Is  My  Palm  Read  Feb, 

Kidnapping  (Tent.)   July 

Mlndlnn  the  Baby  Seat. 

Snow- White   Mar. 

Stoppina  the  Shew  Aua. 


27.'33.. 

4  

8,'SS,. 

I  

t  

16  

I0.'S3.. 

14  

I7.'33. 

I  

26  . 
3I,'33.. 
12.... 


. I  real 

.7  

.7  

,  I  real 

,7  

.  I  reel 
,  I  reel 
.  I  reel 
.  I  real 
.  I  reel 
.  I  reel 
.  I  reel 


.Oct 
.Oae. 


I 

10 


MICKEY  McGUIRE  SERIES 

Mickey's  Ape  Man  Feb.    I0.'33. . .  18. . . 

Mickey's  Busy  Day  Sept.    2  18.... 

Mickey's  Charity   Dec.     2.,..  18  .. 

Mickey's   Golden   Rule  Juno     4  19  

MR.  AVERAGE  MAN  COMEDIES 

(EDGAR  KENNEDY) 

Art   In   the    Raw  Feb.  24,'33  

Fish   Feathers   Dee,  IS  

Giggle    Water   June   28  20  

Golf    Chump,    The  Aug,     5  20  

Merchant  of   Menace,  The  

Parlor.  Bedrom  and  Wrath. .Oct  l4.....20'/i  . 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Released  aneo  a  naatb 

SPECIALS 

So  This  Is  Harris  28. ... 


.Aug. 


.May  21 
.Aug.  IS 


.Dae.  10 


TOM  AND  JERRY  SERIES 

Barnyard  Bunk   Sent.  16... 

Jellv  Fish   Aug.  19... 

Pencil   Mania   Dec.  9... 

Plana  Tuner*   Nov.  II... 

Plana  Dumb   Juna  25... 

Pet*  and  Pan*   May  14... 

Redskin  Blues   July  23... 

Spanish  Twist.  A  Oct.  14... 

Tuba  Teeter,   The  June  4... 


7  .. 

8  .. 

7  .. 
6  .. 
7... 


STATE  RIGHTS 


Running  Time 
Rel.  Date      Minutes  Revlewea 


Title 

ATLANTIC  FILM 

Playgrounds  In  the  Sky  10  Nav,  5 

Sportsmen's  Paradise   10  July  89 

CAESAR  FILMS 
Venezlana    I  raal   


CAPITAL 

Isle   of    Isolatlaa   10  July  89 


CENTRAL  FILM 
A    Pilgrimage    Through  Palestine 

Boston  Common— and  Proper  

In  Old  New  Orleans  

Syria   


 10  Daa,  8 

 10..,, Jan,  7.'SS 

 Hay  28 

 May  XI 


F.  M.  S.  CORP. 
Newslaughs    7  Jan.  28.'33 


FEATURETTES,  INC. 

A  Night  In  the  Jungle  

Holy  Men  of  India  

IDEAL 

Evolution  

MARY  WARNER 

Berlin:  Its  Sports  and  Recreatio 

Berlin:  Rhythm  of  a  Metropolis.. 

Glimpses  of  Germany  

Playgrounds  in  the  Sky  

Sportman's  Paradise,  A  

Springtime  on  the  Rhine  

The  Mosel   

Trier,    Oldest    City  la 

Germany   

Vintagers'  Festival   

Winter  in  the  Bavarian  Alps  

Young  Germany  Goas  Ski- 
ing   

MASCOT 

Technocracy   

MASTER    ART  PRODUCTS 

Melody  Makers  Seria* 

Sammy  Fain   

Benny  Davis   , 

Cliff  Friend   , 

Night  of  Romance   

PRINCIPAL 

Cock-Eyed  Animal  Warld  

Get  That  Lion   

Isle  of  Desira  

Isle  af  Peril   

Isles  of  Love  

Killing  the  Killer  

Mexico   

Primitive  «  

Tiger  Hunt.  Tha   

UFA 

Cod  Liver  Oil  Preteorad  

Last  Pelicans  la  Eurapa  

Steel   

WARD  PRODUCTIONS 
Your  Technocracy  and  Mine  


 10  Apr.  SO 

 10  May  7 


.28. 


.Seat  3 


..  8 
.  .  8 


I  reel 
I  reel 


8  Ost  18 


6. 


I  reel 
I  reel 


.10. 


.Jan.  7,'S3 


,10. 
.  9 
.  9 
.  7 


.Dae.  24 


23 

27 


.35  July 

.29  Aug. 

.3  raal*   

,32  July  16 

,  I  reel   

.  II  July  19 

,43  Juaa  II 

,  I  rati   

.20..„..Da*.  31 

,22  Jaaa  H 

,  19  May  7 

.  10  May  SI 

.  91/2.. Feb,  ll,'33 


UNITED  ARTISTS 


3, 
4, 
5, 

6. 
7. 
8, 
9. 


3. 
4, 
5, 
6. 

7. 
8. 


TItIa 

MICKEY  MOUSE 

1.  Mickey'*  NlghtoM'*... 

2.  Trader  Mickey   

The  Whoopee  Party,.. 
Touchdown  Mickey 
The  Wayward  Caaary. 
Tha  Kleadlka  Kid.... 
MIekey'a  Gaad  Dead... 
Bulldlni  a  Bulldiag... 
The  Mad  Daetor   

10.  Mickey'*  Pal  Plata  .... 

11.  Tha  Mellerdrammer  ... 
SILLY  SYMPHONIES 

1.  Bears  and  Beas   

2.  Just  Dogs   

Flowers  and  Tree*  

Bugs  in  Love  

King  Neptune   

Babes  In  the  Wood  

Santa's  Werkshsp   

Birds  in  the  Spring.. . . 


Runalag  Tina 
Rel.  Data      Minutes  Reviewed 


.Aug.  •  7'/. 

.Aug.  2S  7  . 

.Seat  16   7.. 

.Oet     7  »Vt 

.OeL  29,...  - 

.Nav.  18.... 

.Dae.  0,... 

.Dae.  20  

.Jan,  20,'SS.< 

.Fab.  I0.'33. 

,Mar.  S.'SS. 


.Cat 


.Nav.  II 


7VS   


.July  IS..., 

.Aug.  12... 

.Sent  9, . . 

.Sent  21... 

.Oct  7..., 

.Dee.  2.... 

.Dee.  30  


..  6'/»   

,,  7   

..  8  Get  IS 

,,  7   

.,  7  Oet  29 

.'■  7,V.'.'.".'6*e'"24 


UNIVERSAL 


.May  21 


Title  Rel. 
OSWALD  CARTOONS 

Busy  Barber   Seat 

Carnival  Caatr*   Oet. 

Day  Nurs*   Aua. 

Going  to  Blazes  Mar. 

Jungle  Jumble,  A  July 

Oswald,  the  Plumber  Jan. 

Shriek,  The   Feb. 

Teacher's  Pest   Dee. 

Wet  Knight  A  June 

Wild  and  Weoly   Nov, 

POOCH  CARTOONS 

Athlete,  The   Aug. 

Butcher  Boy,  Tha  Sept 

Cat  and  Dob*   Dec. 

Crowd  Snores,  The  Oct 

Lumber  Champ,  The  Mar^ 

Merry  Dog,  The  Jan. 

Terrible  Traubador.  Tha  Feb 

Underdog,  Tha  Nav. 

RADIO  STAR  REELS 
Morton  Downey — Ne.  I  Oet 

With  Vincent  Lapaz 
The  Street  Singer  Nav. 

Nick  Kenny— No.  I 
Morton  Downey — No.  2  Nov. 

With    Brown  and 
Henderson 
Art  Jarrett   Dee. 

Nick   Kenny— Na.  2 
Down  Memory  Lana  Dec. 

Louis  Sobol — No.  I 

With  Texas  Ouinan 
Married  or  Single   Jan. 

Nick  Kenny— No.  3 

With  Little  Jack  Little 
I     Know    Everybody  and 

Everybody's  Racket   Jan. 

Walter  WInehell— Na,  I 

With  Paul  Whiteman 
Morton  Downey — No,  3  Feb. 

The  Holdup 

With  Joe  Young 


Running  Time 
Data      Minute*  Reviewed 


I  reel 
I  real 
I  raal 
I  reel 
I  raal 
7,. 


It  

10  

I  

27,'33... 

4  

30.'33.., 
27,'33...  *  raal 

19   7..... 

20   I  real 

21   I  raal 


29   8  Seat 

28   7  Seat 

5   I  real   

24   I  reel   

13, '33...  I  reel  

2,'33...  I  real   

I3,'33...  I  real   

7   I  real  


31   2  reels 

14   2  reels 

28   2  reels 

12          2  reels 

26          I  reel 

I6,'33...2I  


39, '33...  2 1  ...Feb.  Il.'33 
I4,'33...  2  reels   


64 


MOTION    PICTURE  HERALD 


February     18,  1933 


(THE  RELEASE  CliACT—CCNT'D ) 


ritii 


Ronilni  TIa* 
R«l.  Dat*       MIoiitn  R«vlm« 


Title 


Running  Tims 
Rel.  Date       Minutes  Reviewed 


Title 


RanilM  Tlae 
Rel.  Date      Minute*  Review** 


•JRANSE  AS  IT  SEEMS  SERIES 

N*.  I»— Nevelty   May    16   I  reel 

N*.  20— Novelty   July    18   I  reel 

Ne.  21— Nevelty   Aao.  22   I  reel 

Ne.  22— Nevetty   Sept  18   ree 

N*.  23— Nevelty   Oet    17   ree 

Ne.  24— Nevelty   Nov.    14   ree 

N*.  2S— Nevilty   pee.    12......  I  ree 

N*.  2S— Novalty   J»n.   M.'M...  I  reel 

N*.  27— Nevelty   Feb.  20.'33...  I  reel 


UNIVERSAL  BREVITIES 

Boel   

Dr.  Jekyir*  Hide  

Seed  Old  Day*.  The  

areek*  Had  No  Word*  fer 

TboB.  The   Oet 

Lizzie  Strata   Jan. 

UNIVERSAL  COMEDIES 
(II3I-S2  SEASON) 
Around  the  Etuatw  ea 

Roller  SUtee   July 

Around  the  World  li  II 

Mlaute*   Ju* 

DaaeiBi  Daddle*   

E.  Umtort 

Doctsr'e  Ordwt   JuM 

Hollywood  Kid*   July 

Foiled  AlBla   JuM 

Hollywood  HaadloM.  A  Aaa. 

(It32-S3  SEASON) 
Alias  the  Professor  Mar. 

Janes  Gleason 
Bey*  Will   Be  Boy*  Nov. 

Frank  Albertioa 
Family  Trouble*   Jaa. 

Hoary  Armetta 
Flaliblaa  Touth   Oct 

Skeets  Gal^gher-June  Clyde 
Hooltatlii  Lovo   Nov. 

L.  Fazenda-M.  Prtvnt 
HuBtlni  Trouble   Feb. 

Leuiee  Fazeada 
Kid  Glove  Kls**«   Sent 

Slim  Samaervlll* 
Llihti  Out   Dee. 

Jamet  Gleaeei 
My  ONTstlM  Det. 

VInee  Bamett-JUBO  Clyde 
Ofleer.  Save  My  Child  Nov. 

Slln  Summervlll* 
Rwkabye  Cowboy   Jan. 

Jane*  Gleaeoa 
Should  Crooners  Marryt  Feb. 

Frank  Alberttea 
UBien   Wages   Aug. 

Louise  Fazeada 
Who.   Me   Segt. 

Frank  AlbertsoB 
Yoe  Heel   Oet. 

Jame*  Gleaeen 


Doe.   2t   I  real   

Sent.  26          •  OeL  t 

Nov.  21   I  reel   


24   I  reel 

23.'S3...  10  


2S. 
IB. 


2  reol* 


.18 
.17. 


.May  21 


29   t 

13  2 

i   2 

16  2 

8.'33...  2 

S8  2 

ll.'33...2l 

IS  2 

19  2 

8.'SS...20. 

21  2 

24  2 

28  2 

2  2 

29.'S3...  2 
22,'33...  2 
30  20 

7  2 

5  21 


reel* 
rool* 
reel* 
rool* 

reels 

reel* 


reel* 
reel* 


reel*   

reels   

reel*   

reel*   

reel*   

reel*   

,  SoDt  17 

reel*   

,  Seat,  s 


VITAPHONE  SHORTS 


Running  Time 

Title  Rel.  Date      Minute*  Revlowet 

ADVENTURES  IN  AFRICA  2  reel*  

BELIEVE    IT   OR    NOT—   I  rool   

ROBERT   L.  RIPLEY 

Bia   V  COMEDIES 

No.  I— Skerloek'*  Horn    

Jaek  Hal«r 

No.  a— Her*.  PriBca   

Jo*  PeoBer 

No.  S— Yob  Call  It  Madao**  

RIeby  Cralg.  Jr. 
No.  4— Hoy,  PoB   

Roeeoe  (Fatty)  Arbosklo 
No.  5— Tbea  Came  the  Yaws  

Jack  Haley 

Nt,  9— The  Raa  Arannd  

William  Demarest 
No.  7 — Trouble  lademalty  

Codee  and  Orth 
No.  8— The  Bulld-Up  

Jaek  Haley 

No.  9 — Buzzln'  Aroand  

Roseoe  (Fatty)  Arbuekle 
No.  10  Wrongorllla  

Jaek  Haley 

BOOTH  TARKIN6T0N  SERIES 

No.  7— Hot  Dog    I  reel   

No.  8— Penrod's  Bull  Pea   I  rool   

Billy  Hayes- Dave  Gorter 

BROADWAY  BREVITIES 

No.  8— Ab«eBtalBd*4  Akaer   S  rool*   

Jack  Haley 

No.  9— A  Regalar  TraiMr  19  Joly  23 

Rath  Etttag 

No.  10— A  Mall  Brid*  19  Jaao  4 

Rath  Ettlai 

No.  II— Artlstte  Tenaer  

Ruth  EttlBB 

Ne.  12— What  aa  Idea  19  Jane  25 

Harriet  Hllllard 

BROADWAY  BREVITIES 
(NEW  SERIES) 

No.    I — C'est   Paris   Sept    3  17   

Technicolor  Musical 
No.  2 — Passing  the  Buck...S«pt.  24  18   

Alexander  Gray 
No.    3— Tee  for  Two   Oct      8  17. 

Technicolor  Musical 
No.  4 — Tip-Tap-Toe   OeL    22  19 

Hal  Leroy-MItzl  Mayfair 
No.   5— A   Mo'dem  Cinde- 
rella  Nov.     5  18 

Ruth  Etting 
No.    6— Picking  a  Winner. .Nov.    19  16. 

Technicolor  Musical 
No.  7 — The   Red   Shadow. ..  Dec     3  18   

AI.  Gray-Bernice  Claire 
No.  8 — Sky  Symphony   June  3,'33  

Stoopnagle  &  Budd 
No.    9— Poop   Little  Rich 

Boy   Dee.    24  18   

Phil  Baker 
No.  10— Hey,    Hey,  West- 
erner  Dec.    31  17  Oct.  15 

Technicolor  Musical 


....Nov.  12 


...Nov.  19 


No.  II— That  Goes  Double.. 
Russ  Columbo 

No.  12 — Bygones   

Ruth  Etting 

No.  13 — Pleasure  Island   

Technicolor  Musical 

No.  14 — Yours  Sincerely... 
Lanny  Ross 

No.  15 — Speaking  of  Oper- 
ations   

Pick   &.  Pat 

No.  16 — Northern  Exposure. 
Technicolor  Musical 

No.  17 — Nothing  Ever  Hap- 
pens   

Musical 

No.  18— World's  Champ  

Jack  Dempsey 
No.  19— The  Way  of  All 

Freshmen   

Hal  Leroy-Mltzi  Mayfair 
No.  20 — Along   Came  Ruth. 

Ruth  Etting 
No.  21— Fifi   

V.  Segai-Chas.  Judels 


June  I7,'33  

Jan.  I4,'33...I8 

Feb.  25,'33...I8 

Mar.  II,'33...I9 

Jan.  28,'3^...I8 

Apr.  8,'33...I6 

Mar.  25,'33  

July    1 1, '33  

Apr.  22,'33  

May  6,'33  

May  20.'33  


HOW  TO  PLAY  GOLF- 
BOBBY  JONES   


.  I  rool 
(eaeh) 


LOONEY  TUNES  SERIES 


No.  8 — Besko'*  Party   

No.  9 — Bosks  and  Brtu*  

No.  10 — Bosks'*  Dog  Haeo... 
No.  II— Bosko  at  the  Beaeb... 


7 

19 

9 

7... 

...Nov. 

5 

No.  13 — Bosks  the  Lumberjack 

LOONEY  TUNES 
(NEW  SERIES) 

No.  I— Ride  Him,  Book*  

No.  2— Bosko  the  Drawback  

No.  3 — Bosks'*  Dizzy  Dat*  

No.  4 — Bosko'*  WosdlBBd  Daz*. 

No.  S— Book*  la  Dotch  

No.  6 — Bosko   In  Person  


MELODY  MASTERS 
(NEW  SERIES) 

No.    I— Musi*  to  My  Ear*  

Jaek  Denny  aad  Band 

Ne.  2— Municipal  Band  Waaoa  

No.  3 — Smash  Your  Baggage  

Small's  Paradise  Band 
No.  4— The  Lea**  Breakers   9  Do*.  S 

Aunt  Jemima 

No.  5— The  Yaeht  Party  

Roger  Wolfe  Kahn'e  Baad 
No.  6— Hot  CsmpetitiOB   

The    Continentals- Barrio- 

Whiteman-Ted  Huslng 

No.  7— Abe  Lyman  and  Baad  

No.  9— "How'*  Trieksf   

Jean  Sargent- George  Owea  aad  Qaii 
No.  9— That's  the  Spirit  

Noble  Sissie  and  Band 
No.  10— The  Alma  Martyr  

Fred  Waring  and  His  Pennsylvanlans 

MERRY  MELODIES  (New  Serlot) 
No.  I— You're  Too  Careless  with  Your  Klt*«*  9  Doe.  17 


Ne.  2—1  Wish  I  Had  Wlag*. 

Ns.  3— A  Great  Big  Bunch  of  Yen  

No.  4 — Three's  a  Crowd  

Ne.  5 — Shantv  Where  Santa  Claai  Llvo*. 

No.  6 — One  Step  Ahead  of  My  Shadow. . 
No.  7 — Young  and  Healthy   


THE   NAGGERS  SERIES   

MR.    AND    MRS.    JACK  NORWORTH 

The  Naggers'  Annivereary   I  reel   

The  Naggers  at  the  Opora   I  rool  

The  Nagger*  Go  Ritzy  I9......JBB0  4 

Movie  Dumb    I  rool  ......... 

Four  Wheels— Ns  Brake*  19  jBly  SO 

NOVELTIES 

Bigger  They  are.  The  2  rod*   

Prime  (iarnera 

Gypty  Caravan    I  rati   

Martlnelll 

Handy  Guy.  Tht   2  rool*   

Earl  Sande 

Rhythms  of  a  Big  City   I  rool   

Season's  Greetings.  The   8  

Christmas  Special 

Trip  to  Tibet  A   I  r**l   

Washington.  The  Man  aod 

the  Capital  19  

Clarence  Whitehlll 

ONE-REEL  COMEDIES 


Baby  Face   

VIctsr  More 
Military  Post  The.. 

Roberto  Guzman 
Ns-Aeeount,   The  .. 

Hardle-Hutehlssn 
No  Questions  Asked. 

Little  Billy 
Strong  Arm,  The  . . 

Harrington-O'Neill 


ORGAN  SONG-NATAS 

For  You    I  rati  . 

Organ-Voea! 

Say  a  Little  Prayer  for  Mo  I  reol  . 

Organ-Vocal 

When  Your  Lover  Has  Gon*   I  rati  . 

Organ-Voeal 

JOE   PENNER  COMEDIES 

Moving  In   2  reel* 

Rough  Sailing   16...... 

Stutterless  Romance,  A   I  rMl  . 

Where  Men  Are  Men   2  rool* 


PEPPER  POT 
(NEW  SERIES) 

No.    I— RambllBi  Ronad  Radio  Row  No.  I  

No.   2— Nickelotto   

No.  3 — Coataet   

No.  4— If  I'm  Elected  

No.    5— King  Salmon  

No.  6 — Rambling  Round  Radio  Row  No.  1  

No.    7— Babe  0'  Mine  

No.  8 — Dangerous  Oeeupatloa*   

N*.  9— Out  of  the  Past  

No.  10— Love  Thy  Neighbor  

No.  M— Rambling  Round  Radio  Row  No.  S  

No.  12— A  Whale  of  a  Yarn  

No.  13— Africa  Saeak*— English   

No.  14 — Ramblins  Round  Radio  Row  No.  4  

Ns.  15 — Sea  Devils   

Ns.  16— Parades  *1  Yoeterday  

No.  17 — Breakwater   

No.  18— Little  White  Lie*  

No.  19— Rambling  Rsuad  Radio  Row  No.  (  

No.  20-You  re  Killing  Me  

Ns.  21— Inklings   

No.  22 — Rambling  Round  Radio  Row  No.  6  

No.  2S— Around  the  World  In  8  MlBBt**....  9  Am.  29 

No.  24 — Fishermen's  Holiday   

No.  25 — Stuck,  Stuck,  Stucco  

No,  26 — Seeing  Samoa   


SPORT  THRILLS  SERIES 
TED  HUSING 

No.  I   

No.  2   

No  3 

No'.  4— bid' Tlm'rSMrt 'thrill*! 

No.  5—   , 


8.  S.  VAN  DINE  MYSTERY  SERIES 

(Donald  Meek-Joha  HaalltM) 

No.  2— The  Wall  Street  My*t*ry  

Ns.   3— The  Week-Ead  Mystory  

No.  4 — Symphony  Mirder  Myttery  

No.  »— Studio  Murder  Myetery  

Ne.  9— Skull  Murder  Myetwy.  Tba  2  raait   

Ne.    7— The  Cole  Ca*a  29  Aar.  H 

Ne.  8 — Murder  la  th*  PuIIbmb  29  Jaao  4 

No.  9— The  Side  Show  Myotary  29  Jaao  tl 

No.  ID — Camgn*  Myttery,  The  

No.  II — Crane  Polooa  Ca**.  Tb*  

No.  12— TraaoaUantl*  Mytttry.  Tho  22  Seat  19 


TWO-REEL  COMEDIES 

Dandy  and  the  Belie.  Th*.. 
Frank  MeGlynn,  Jr.-Mary 
MtBTty 

Freshman  Lovo   

Ruth  Etting 
Old  Laee   

Ruth  Etting 


WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.    I— Little  Jouraeyi  ta  '~' 

Great  Master*    I  rool   

No.   2 — Southera  India    •  

No.   3— Road  to  Mandalay   I  root   

No.  4 — Mediterraaeaa  By- 
way*   t  

No.  5 — Javanese  Journoy*    9  

No.   6— Northern  India    I  rool   

No.   7 — Oberammorgau    I  rati   

No.  8 — South  Amo'leaa 

Journeys    9  Jaat  99 

No.  9— Soviet  Russia    I  rool   

No.  10— Paris  Glimpse*    9  Jaly  99 

Ns.  1 1— Dear  Old  Lsndea   I  rati   

Ns.  12— When  in  Rsno   9  Jaa*  19 

No.  13— Berlin  Today    9  Oet  29 


WORLD  ADVENTURES 

E.  M.  NEWMAN  (New  Ssrie*) 

No.    I— Dancing  Around  tho  World   I  rtol 

No.   2— Transportations  of  tho  World   I  rati 

No.    3— An  OrienUI  Cocktail  19  

No.  4— Curious  Customs  of  the  World   i  root 

No.  5 — From  Bethlehem  tt  Jora*al«Bi   I  rati 

No.   6— High  Sooti  of  the  Far  Eatt  19  

No.    7— Main  Streets    I  rati 

No.    8— Beauty  Soots  of  th*  World   I  rtol 

Ns.   9— Workers  of  the  World   I  rtol 

No.  10— Wonder  Spots  of  the  World   I  reel 

Ne.  II— Costumes  of  the  Werld   I  reel 

No.  12 — Peculiar  Ceremonies    I  rtol 

No.  13— Tail  Spote  of  the  World   I  rtel 


Oet 


ttt.  19 


SEI^IALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 


Title 


RuBBlat  Tlaio 
Rel.  Date      Mlaatt*  Rovlowtd 


Air  Mall  hlwtery......  Mar.  28  li  Aar.  19 

Ja*,  FlavlB-Lucillo  Brtvat  (oaoh) 

Clancy  of  tho  Moaatod  Fofe.  27, 'S3. ..20.. ..Feb.  4,'33 

Tern  Tyler-Jacauelia*  Well*  (eaeli) 

Deteetlve  Lloyd   Jaa.     4  20  Jaa.  19 

Jaek  Ueyd  (each) 

Horses  sf  tho  Wo*t  Jnat  20  16  Jaa*  18 

Noah  Berry.  Jr.  (taell) 

Lost  Special   Dt*.     •  .7.7..  

Frank  Albertsoa 
JuBtl*  Myetery   Stat  12  29   

Tom  Tyler  (oaoh) 

Phantom  of  the  Air  May  22,'33  


February     18,  1933 


MOTION    PICTURE  HERALD 


6b 


MEETINGS 


||il!l"li|jl!lll||||| 


lliilllllllliillllll 


A  calendar  of  events  and  meeting  dates  of  exhibitor  and  prodtiction 
associations  and  other  non-commercial  organizations  in  the  industry. 


EAST 


FEBRUARY 

16 — ^Associated     Motion     Picture  Advertisers: 

Weeicly  luncheon  and  forum,  at  Sardi's, 
West  44+h  Street,  New  York.  President, 
Hal  Home;  Secretary,  Al  Sherman. 

16  mm.  Board  of  Trade:  Semi-monthly  lunch- 
eon and  meeting,  at  Hotel  Victoria,  New 
York.  President,  G.  P.  Foute;  Secretary, 
A.  D.  V.  Storey. 

Lambs  Club:  Monthly  meeting  of  the  Council 
at  130  West  44th  Street.  Shepherd,  Frank 
Crumit. 

18 —  Columbia  Pictures  Club:  Third  annual  dinner- 

dance,  at  Waldorf-Astoria  Roof  Garden, 
New  York  City.  President,  Jean  Dressier. 
Committee,  Mary  Mendelsohn,  Floyd 
Weber,  Fay  Rothman,  Hy  Cohen,  John 
Kane,  Barye  Phillips. 

19 —  Film  Forum:  Regular  meeting,  at  New  School 

for  Social  Research,  66  West  12th  St.,  New 
York.  Association's  headquarters,  125  West 
45th  St.  President,  Sidney  Howard;  Secre- 
tary, Margaret  Larkin. 

20 —  ^Associated  Assistant  Directors,  Local  18168: 

Regular  and  board  meeting,  at  Room  506, 
251  West  42nd  Street,  New  York.  Presi- 
dent, Joseph  H.  Nadel;  Secretary,  Walter 
Sheridan. 

21 —  Allied  Theatre  Owners  of  New  Jersey:  Gen- 

eral meeting,  at  303  West  42nd  Street, 
New  York.    President,  Sidney  E.  Samuelson. 

22 —  ^Allied  Theatres  of  Illinois:  Board  meeting,  at 

910  South  Michigan  Avenue,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  Lasker. 

23 —  Associated      Motion      Picture  Advertisers: 

Weekly  luncheon  and  forum,  at  Sardi's, 
West  44th  Street,  New  York.  President, 
Hal  Home;  Secretary,  Al  Sherman. 

MARCH 

A — New  York  Motion  Picture  Club:  Annual  re- 
ception and  dance  and  Inaugural  Ball,  at 
Waldorf-Astoria  Hotel,  New  York.  Presi- 
dent, Lee  A.  Ochs;  Secretary,  Paul  Gulick. 
Medinah  Athletic  Club:  Dinner-dance  for 
Chicago  trade  unemployed,  Chicago. 
Chairman,  Barney  Balaban. 

8 — Motion   Picture   Producers   and  Distributors: 

Board    meeting,   at  28  West  44th  Street, 

New  York.  President,  Will  H.  Hays;  Secre- 
tary, Carl  E.  Milliken. 

12 — Film  Forum:  Monthly  meeting,  at  New 
School  for  Social  Research,  66  West  12th' 
Street,  New  York.  President,  Sidney  How- 
ard; Secretary,  Margaret  Larkin. 

APRIL 

24—  8 — Society  of  Motion   Picture  Engineers:  An- 

nual soring  meeting,  at  Pennsylvania  Hotel, 
New  York.  President,  Dr.  A.  N.  Gold- 
smith; Convention  Chairman,  W.  C.  Kunz- 
man;  Chairman  of  Arrangements,  Herbert 
Griffin. 


WEST 

FEBRUARY 

16 — United  Scenic  Artists:  Monthly  meeting,  at 
2560  North  Beachwood  Drive,  Hollywood. 
Executive  Officer,  William  B.  Cullen. 
Academy  of  Motion  Picture  Arts  and  Sciences: 

Technicians  Branch  meeting  at  Warner 
Studio,  Burbank,  Calif.  President,  Conrad 
Nagel;  Executive  Secretary,  Lester  Cowan. 


DECENTRALIZING 
SEEN  IMPORTANT 

Approbation  of  decentralization  in 
theatre  operation,  currently  engaging 
the  attention  of  the  industry,  is  in- 
dicated in  the  conclusion  that  "more 
of  the  personal  element  in  the  opera- 
tion of  the  theatre  will  help  bring 
back  the  large  audience  once  condi- 
tions improve,  and  the  trend  is  in  that 
direction,"  in  an  article  on  the  motion 
picture  business  in  the  New  York 
Evening  Post,  one  of  a  series  survey- 
ing key  indmtries  of  America.  Pre- 
dicting the  motion  picture  will  be  the 
first  to  show  a  steady  comeback,  the 
article  continues: 

"History  of  the  theatre  .  .  .  shoxus 
that  entertainment  is  one  of  the  first 
things  sought  following  any  sort  of 
debacle.  .  .  .  Psychologically  the  mass 
will  want  to  be  entertained  as  soon  as 
it  can  get  some  of  the  economic  wor- 
ries off  its  mind.  There  apparently  is 
no  reason  that  with  fair  judgment  the 
industry  cannot  overcome  its  present 
derelictions  and  be  among  the  first  to 
show  a  steady  comeback. '  It  was  the 
last  big  industry  hit  by  the  decline 
and  should  be  among  the  first  to  feel 
the  upward  trend." 


17 —  Internetional  Alliance  of  Theatre  Stage  Em- 

ployees:  Board  of  Directors,  semi-monthly 
meeting,  at  6472  Santa  Monica  Boulevard, 
Hollywood.  Business  Representative,  Lew 
C.  G.  Blix. 

18 —  ^Troupers,  Inc.:  Semi-monthly  meeting,  at  1642 

El  Centro  Avenue,  Hollywood.  President, 
Joseph  DeGrasse;  Secretary,  Adabelle 
Driver. 

20 —  Motion  Picture  Make-up  Artists  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 
Assistant  Directors  Association:  Semi-monthly 
meeting,  at  1605  Cahuenga  Boulevard, 
Hollywood.  Executive  Officer,  Richard 
L'Estrange. 

21 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beach- 
wood  Drive,  Hollywood.  President,  Harry 
W.  Scott;  Secretary,   Richard  L'Estrange. 

The  Wampas:  Weekly  meeting,  at  6700  Sun- 
set Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

Assistance  League:  Board  of  Directors, 
weekly  meeting,  at  5604  DeLongpre  Ave- 
nue, Hollywood.  Managing  Director,  Mrs. 
Lee  Wray  Turner. 

International  Brotherhood  of  Electrical 
Workers:  Weekly  meeting,  at  5402  Holly- 
wood Boulevard,  Hollywood.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speede. 

22—  The  Breakfast  Club:  Weekly  meeting,  at  3213 

Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmle;  Manager,  Harold  B.  Link. 


Brotherhood  of  Studio  Carpenters,  Local  946: 

Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E. 
Sparks. 

27 —  Motion  Picture  Make-up  Artists  Association: 

Weekly  meeting  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

28 —  Federated     Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beach- 
wood  Drive,  Hollywood.  President,  Harry 
W.  Scott;  Secretary,  Richard  L'Estrange. 

International  Brotherhood  of  Electrical 
Workers:  Weekly  meeting,  at  5402  Holly- 
wood Boulevard,  Hollywood.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Speeds. 

The  Wampas:  Weekly  meeting,  a+  6700  Sun- 
set Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

Assistance  League:  Directors  weekly  meeting, 
at  5604  DeLongpre  Avenue,  Hollywood. 
Managing  Director,  Mrs.  Lee  Wray  Turner. 


Freuler  to  Supervise 
Company  Product 

Supervision  of  all  Freuler  Film  Associ- 
ates production  will  be  personally  under- 
taken by  John  R.  Freuler,  president,  who 
leaves  New  York  for  the  Coast  next  week 
and  will  make  his  headquarters  there. 
Charles  L.  Glett,  vice-president  in  charge 
of  distribution,  will  remain  in  New  York  to 
handle  sales  and  executive  operations. 

Freuler  Films  will  leave  the  International 
Studios,  Hollywood,  where  the  present  prod- 
uct is  being  made,  to  take  over  complete 
operation  of  another  independent  studio  and 
establish  three  permanent  production  units. 

"No  longer  will  we  depend  on  someone 
else  to  make  our  pictures,"  Mr.  Freuler  said 
this  week.  "There  may  be  exceptions  to 
this,  of  course,  but  in  the  main  we  will  make 
our  own  product.  Ever}^  studio  employee 
will  be  on  our  payroll,  and  our  directors 
will  be  signed  for  a  given  number  of  pic- 
tures." 

Plans  are  underway  for  a  convention  of 
Freuler  sales  executives. 

Burton  King,  present  production  head  of 
Freuler  Films,  will  sever  his  connection 
with  the  company  upon  completion  of  "Dead- 
wood  Pass,"  now  in  production.  There  are 
24  Freuler  features  scheduled  for  the  1933- 
34  season. 


Stevenson  To  Lecture 

Edward  Stevenson,  president  of  Visu- 
graphic  Pictures,  Inc.,  begins  this  week  a 
series  of  five  lectures  on  the  motion  picture 
in  advertising  at  New  York  University. 
Films  illustrating  the  subject  will  be  used. 


Robert  North  with  Colunnbia 

Robert  North  has  joined  Columbia  as  a 
supervisor  and  production  executive  at  the 
Coast  studio.  Long  connected  with  the  stage 
and  screen,  Mr.  North  goes  to  Columbia 
from  Fox.  Previously  he  was  with  First 
National. 


66 


MOTION    PICTURE  HERALD 


February     18,  1933 


CLASSIFIED 
ADVECTISINe 


OP 


the  great 
national  medium 
for  showmen 


Ten  cents  per  word,  money-order  or  check  with  copy.  Count  initials,  box  number  and  add  ress.  Minimum  insertion, 
$1.   Four  insertions  for  tiie  price  of  three.  Contract  rates  on  application.  No  borders  or  cuts.  Forms  close 
Mondays  at  5  P.M.  Publisher  reserves  right  to  reject  any  copy.  Address  correspondence,  copy  and  checks  to 
MOTION  PICTURE  HERALD.  Classified    Dept.,    1790  Broadway,   New  York  City 


I^EPAII^  SERVICE 


PROJECTORS,  TICKET  MACHINES  AND  OTHER 
theatre  and  sound  equipment  requiring  parts  and 
repairs  can  now  be  given  prompt  attention  at  reason- 
able cost.   BOX  121A.  MOTION  PICTURE  HERALD. 


GUARANTEED  SCREEN  REFINISH  IMPROVES 
projection  100%.  Write  for  details.  RAYTEX  SCREEN 
PROCESS  COMPANY,  14117  Merchandise  Mart, 
Chicago,  111. 


USED  ECUiPMENT 


BARGAINS  RECONDITIONED  ARCTIC-NU-AIR 

blowers,  noiseless  drives.  Write  for  prices.  SOUTH- 
ERN FAN  CO.,  Box  440,  Atlanta,  Ga. 

UNUSUAL  BARGAINS  IN  USED  OPERA 
Chairs,  Sound  Equipment,  Moving  Picture  Machines, 
Screens,  Spotlights,  Stereopticons,  etc.  Projection 
Machines  Repaired.  Send  for  catalogue  H.  MOVIE 
SUPPLY  COMPANY,  844  So.  Wabash  Ave.,  Chicago. 

HIGH  GRADE  LENSES.  ANY  FOCAL  LENGTH. 
Exchange  or  at  a  real  bargain.  BOX  265,  MOTION 
PICTURE  HERALD,  407  S.  Dearborn  St.,  Chicago, 
111. 

HUNDREDS  OF  UPHOLSTERED  CHAIRS 
cheap.  300  baseball  park  chairs.  PICTURE  THE- 
ATRE SUPPLY  COMPANY,  722  Springfield  Ave., 
Newark,  N.  J. 

TWO  SIMPLEX  MACHINES  COMPLETE,  RE- 
built,  very  fine  condition,  $300.00  pair.  Ross  lenses 
$75.00  pair.  Peerless  Hi -Low  lamps  $450.00  pair. 
BOX  270,  MOTION  PICTURE  HERALD,  407  So. 
Dearborn  St..  Chicago.  TU. 

BARGAINS  GALORE  —  MARKETS  FLOODED  :- 
Weber  Syncrofilm,  LeRoy.  Mellaphone.  RCA,  Uni- 
versal, Toneograph.  Pacent  Soundheads.  $35.00  up: 
Radiart,  Operadio,  Samson,  Webster  Amplifiers,  $17.50 
up:  Jensen,  DeCoster,  RCA,  Racon,  Macy  Speakers, 
$12.95  up.  Cash  paid  for  used  equipment.  S.O.S. 
CORP.,  1600  Broadway,  New  York. 


ATTI5ACTICNS 


FIRST  CLASS  STAGE  AND  RADIO  TALENT 

booked  direct  on  easy  terms.  Will  increase  your  busi- 
ness. Name  your  proposition.  Interested  in  small 
guarantee  or  percentage.  BOX  123A,  MOTION  PIC- 
TURE HERALD. 


TRAILER  SERVICE 


SOUND  TRAILERS-OUR  PRICE  OF  8c  FT.  IS 
a  saving  over  6c  ft.,  50c  card.  MISSOURI  FILM 
LABORATORIES,  1704  Baltimore,  Kansas  City,  Mo. 

DISTINCTIVE  SOUND  TRAILERS,  HAND 
lettered;  6c  ft.  and  50c  card;  24-hour  service.  KAN- 
SAS CITY  FILM  LABORATORIES,  2449  Charlotte, 
Kansas  City,  Mo. 


RCRCCRN  MACIilNES 


POPCORN  MACHINES— REBUILT  BURCH  CRE- 
ators.  All  makes,  $40  up.  New  floor  model,  $135.00. 
Make  your  lobby  pay.  PERFECT  POPCORN  SUP- 
PLY, Albion,  Mich. 


GENERAL  ECLIRMENT 


CROWN'S  BARGAIN  COUNTER;  SCREEN 
brush  with  six-foot  pole,  $2.90;  sand  urn  silver  and 
black,  $4.75;  safety  bucket  tank,  $10.00;  Eveready 
battery  No.  485,  $1.30;  UX  250  tube,  70c  each 
guaranteed;  G112G,  $4.50;  feed  sprockets,  $1.90;  inter- 
mittent guide  E3,  $1.40;  P102C,  90c;  fan  covers,  50c, 
battery  B  eliminators  $17.50  noiseless;  rebuilt  Simplex 
mechanism,  $135.00;  15  ampere  rectifier.  $35.00.  Tell 
us  your  needs  and  let  us  quote  you  lowest  prices 
obtainable.  CROWN  MOTION  PICTURE  SUPPLIES. 
311  West  44th  St.,  New  York  City. 


TRAINING  SCUGCLS 


LEARN  MODERN  THEATRE  MANAGEMENT. 
Approved  home-study  training  in  Theatre  Manage- 
ment. Advertising  and  Technics.  Send  for  catalog. 
THEATRE  MANAGERS  INSTITUTE,  315  Washing- 
ton St.,  Elmira,  New  York. 


ELSINESS 
STIMLLATGRS 


INCREASE  YOUR  NET  PROFIT.  THERE  IS 
one  sure  way  that  Picture  Shows  can  increase  their 
net  profits.  Details  sent  on  request.  BURCH  MFG. 
CO.,  1906  Wyandotte,  Kansas  City,  Mo. 


EIL/HS 


SILENT  PICTURES,  WESTERNS,  MELODRA- 
mas.  Comedies,  Serials — Prints  in  good  condition — 
reasonable  rentals— INDEPENDENT  FILM  CO..  Film 
Bldg.,  Omaha,  Nebr. 


THEATRES 


FOR  SALE,  ONLY  THEATRE  IN  SUMMER 
resort  in  New  Jersey.  600  seats,  completely  equipped 
for  sound.  Now  running.  Owner  has  other  interest. 
Offers  considered.  BOX  125A,  MOTION  PICTURE 
HERALD. 


FOR  SALE:  IN  KENTUCKY,  THEATRE  LEASE, 
sound  equipment,  no  opposition,  population  3,000. 
T.  H.  JONES,  1112  Harrison  Ave.,  Cincinnati,  Ohio. 

BARGAIN  330  SEAT  IHEATRE  READY  TO 
operate.  1,500  population.  14,000  within  ten  miles. 
Excellent  road,  no  competition.  $3,500,  $2,000  cash, 
balance  terms.  Cheap  rent.  ARTHUR  DANIEL 
(owner),    Mocksville,   N.  C. 


RATE  STRIRS 


EMBOSSED  LOBBY  DISPLAY  CARDS  IN  MANY 
color  combinations.  Also  two  color  cardboard  and  one 
color  paper  date  strips.  M.  A.  BLOCK,  Jackson 
Heights,  N.  Y. 


R  R€  J  ECTI C  N I STS 
LINICNS 


THE  NEW  NATIONAL  PROJECTIONISTS' 
Union— Independent  Motion  Picture  Operators'  Union, 
National  Executive  Offices,  3546  Vincent  North, 
Minneapolis,  Minn. 


RCSITIGNS  >VANTER 


POSITION  SOUGHT  BY  ADVERTISING  AND 
display  man.  Salary  $40.  MACK,  MOTION  PIC- 
TURE HERALD. 


PROJECTIONIST  —  ENGINEERING  GRADUATE, 
sound  technician,  desires  connection  with  independent 
exhibitor  or  small  chain.  Excellent  references.  R.  W. 
HOUSWORTH,  192  Alabama  St.,  Carrollton,  Ga. 


OPERATOR  —  5  YEARS  —  REFERENCES.  GO 
anywhere.    Phone  Cherry  9449.    BROOKS,  Cincinnati, 

Ohio. 


THEATRE  MANAGER.  SIGN-WRITER  AT 
liberty  April  1st.  best  references,  age  24,  sober  always. 
Write   Cari,   MOTION   PICTURE  HERALD. 


THEATRES  WANTED 


WANTED  SMALL  THEATRE  ON  REASONABLE 
rental  basis  for  summer  stock  company.  If  term*  ara 
satisfactory,  may  consider  a  S-year  lease.  Stata 
equipment  and  condition  of  theatre.  Mention  sic*  of 
stage  and  if  large  enough  for  stage  pr<>dactiona.  BOX 
IWA.  MOTION  PICTURE  HERALD. 


$50,000  CASH  TO   INVEST.    INTERESTED  IN 

renting  or  becoming  an  active  partner  in  a  group 
of  small  theatres.  Have  wonderful  connections  with 
major  film  companies.  BOX  267,  MOTION  PICTURE 
HERALD. 


WILL  RENT,  LEASE  OR  BUY  WORTHAVHILE 

theatre  properties  all  over  the  country.  State  seating 
capacity,  value  and  population.  Also  state  condition 
of  theatre,  how  equipped  and  what  competition.  BOX 
122A,  MOTION  PICTURE  HERALD. 


TECHNICAL  ECCrS 


"RICHARDSON'S  HAND  BOOKS  OF  PROJEC- 
tion"  in  three  volumes.  Universally  accredited  as  the 
best  and  most  practical.  Aaron  Nadell's  "Projection 
Sound  Pictures."  Complete  information  on  sound 
equipment.  Both  text  books  complete  for  $12.80. 
QUIGLEY  BOOKSHOP,  1790  Broadway,  New  York. 

PRICES  CUT— LAST  TWO  JUST  OFF  PRESS: 
"Sound  Projection,"  "Servicing  Projection  Equipment," 
"Simplified  Servicing  Sound  Equipment";  All  three, 
$15.00  value,  $3.95.  Individually,  $1.50.  S.O.S.  CORP., 
1600  Broadway,  New  York. 


WANTED  TG  DDT 


STAGE  RIGGING,   DRAPES,   CURTAINS  AND 

other  equipment  for  stage  production.   Must  be  in 

good  condition.  Will  pay  cash  if  reasonable.  BOX 
126A,  MOTION  PICTURE  HERALD. 


RRINTING  SERVICE 


250  LETTERHEADS  AND  250  ENVELOPES,  $1.49. 

WEBSTER'S  PRESS,  Farmland,  Indiana. 

1.000  3  X  8  HANDBILLS,  8Sc;  500  LETTER, 
heads,  $1.00.     KING  SHOPRESS,  Warren,  HI. 


HERE  ARE 
3  LANDMARKS 

1  •  •  •  The  first  motion  picture  film 
. . .  invented  by  Eastman 

i2  •  •  •  The  first  panchromatic  motion 
picture  film . . .  invented  by  Eastman 

3  •  •  •  The  first  super-speed  panchro- 
matic motion  picture  film . . .  invented 
by  Eastman 

A  LL  three  of  these  inventions  were  vital  f;ic- 
/  \  tors  in  the  progress  of  the  motion  picture 
art.  The  latest  of  them,  Eastman  Super-sensi- 
tive Panchromatic  Negative,  has  virtually- 
revolutionized  motion  picture  procedure,  and 
plays  a  stellar  role  in  the  finest  productions 
of  the  day. 

EASTMAN  KODAK  COMPANY 

J.  E.  BRULATOUR,  INC.,  DISTRIBUTORS 

NEW  YORK       CHICAGO  HOLLYWOOD 


Ihe  done  him  wrong 

IN  THESE  KEY  SPOTS  / 


^  ^ 


W€ST 

WITH  9 


CAKY  GRANT 

OWEN  MOORE 
NOAH  BEEKV 
GSLBERJ  ROLAND 

CI  Qaramount  Cplcturc 


NEW  YORK-CHICAGO 
NEW  ORLEANS 

held  ouer  a  second  ipeek — building  dailij 
— luill  equal  boomtime  grossesl 

LOS  ANGELES 

without  a  stage  shou?  doubled  auerage 
u?eekly  gross  u;ith  stage  shouts'! 


normal  u;eek's  business  in  three  daysl 

BOSTON-DETROIT 
SFRINGEIELD 

in  uproar.  Doubling  and  tripling  normal 
grossesl 

THE  WHOLE  COUNTRY 
IS  GOING  ''WESTF' 


MOTION  PICTURE 


A 


A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


OP 


NEWSPAPERS 
TAX  FILM  WITH 
HIGHEST  RATES 


Vol     110    Nn    Q     '^"''^''.^'^       ^<-'<^""<i-<:'<>ss  matter,  January  \2,  I9il,  at  tlw  I'ost  l)irUi\  at  New  yurk\  M.  y..  under  the  act  of  M  P'„K....- ....   >yK  lO'l'J 

'  '"l>ed  Weekly  by  Quigley  Publishing  Co..  Inc..  at  1790  Broadway,  New  York.  Subscription,  $3.00  a  year.  Single  copies.  25  cents.       eOlUaiV    -iO,  IJOo 


MAN  bites 
a  DOG- 


METR04 

Not  for  just  a  DAY— 


THATS  NEWS! 


And  here^s  News 
for  the  entire 
industry: 


NEVER  has  any  Studio 

had  sudi  BIG  GUNS 

ready  to  GO 
as  M-G-M  NOW! 

Ready!  Aim!  Fire! 

John,  Ethel,  Lionel  BARRYMORE 
in  "RASPUTIN  and  the  EMPRESS" 

"HELr  BELOW" 

(Robert  Montgomery,  Walter  Huston,  Madge  Evans,  Jimmy  Durante) 

JOAN  CRAWFORD— GARY  COOPER 
in  "TODAY  WE  LIVE" 


HELEN  HAYES— CLARK  GABLE 
in  "THE  WHITE  SISTER" 


3I0LDWYN-  MAYER 

sTot  for  just  a  YEAR — hut  ALWAYS ! 


TWJ  HISTO 


YOU'LL  KNOW  HAPPY 
DAYS  ARE  HERE  AGAIN 
when  you  hear  the  lobby 
praise  of  The  Parade  of  the 
Skyscrapers  —  The  Human 
Whirlpool  —  The  Bridge  of 
Thighs— and 

WARNER  BAXTER 
BEBE  DANIELS 
GEORGE  BRENT 
UNA  MERKEL 
RUBY  KEELER 
GUY  KIBBEE 
NED  SPARKS 
GINGER  ROGERS 
DICK  POWELL 
GEORGE  E.  STONE 
EDDIE  NUGENT 
ALLEN  JENKINS 
ROBERT  McWADE 
HENRY  B.  WALTHALL 
Directed  by  Lloyd  Bacon 

VITAGRAPH,  INC.,  DISTRIBUTORS 


EVENTS  ' 

oming  Mar.  4th 


I 


NUTE  SHOW  WITH  14  DAZZLING  STARS 
THE  200  MOST  BEAUTIFUL  GIRLS  IN  THE  WORLD 

/! 


GREATEST  RADIO  STARS'  SIGNED  ENDORSEMENTS 


1^ 


SONG  HITS  ADVERTISING  IT  TO  ALL  AMERICA 


WARNER  BROS. 

ring  up  the  curtain  on  the  wonders  of  a  new  show 
world  in  the  most  raved -about  picture  of  our  times! 


"Marvelous  dance  ensembles,  spectacular 
sets,  catchy  songs,  pretty  girls  of  high 
aphrodisiac  quotient,  and  racy,  earthy 
comedy ...  Will  go  over  with  a  bang." 

—Hollywood  Reporter 

"Warners  have  given  the  other  studios 
something  to  shoot  at. "—  Variety  Bulletin 


"Looks  like  something  for  sleepy  cash- 
iers and  despondent  showmen." 

—Motion  Picture  Daily 

"Warner  Bros.,  first  in  many  production 
innovations,  now  lead  the  way  again— and 
the  way  they  have  done  it  is  big  news." 

—Film  Daily 


pCoiiiin3 
up  from 

FOX 


Hitting  on  all  its  108  acres, 
Movietone  City— headquarters 
of  the  Fox  Cavalcade  of  Hits 
—continues  to  turn  out  picture 
after  picture  with  the  flair  and 
flash  that  capture  popular 
imagination . . .  and  cash. 


Take  these,  for  example: 

BROADWAY  BAD— Joan  Blondell,  Ricardo  Cortez, 
Ginger  Rogers.  Three  great  troupers  surpass  themselves 

in  a  story  of  the  heart,  hardness  and  glitter  of  the 

world's  most  notorious  street. 

HUMANITY—  Ralph  Morgan  of  "Rasputin,"  Alex- 
ander  Kirkland  of  "Strange  Interlude"  and  Boots 
Mallory.  This  throbs  with  every  emotion  known  to  the 
human  heart. 

AFTER  THE  BALL— Esther  Ralston,  Basil  Rath- 
bone.  Sparkling  with  gay  naughtiness  ...  a  refreshing, 
romantic,  tuneful  antidote  for  dull  care. 

PLEASURE  CRUISE— Genevieve  Tobin,  Nor- 
man  Foster,  Roland  Young,  Herbert  Mundin, 
Ralph  Forbes,  Minna  Gombell.   A.  shipload  of 

names  and  a  boatload  of  merry  thrills.  Packed  with 

timely  exploitation. 

ZOO  IN  BUDAPEST— Loretta  Young,  Gene 
Raymond,  O.  P.  Heggie,  Jesse  L.  Lasky's  first 
FOX  production —a  guarantee  of super  showmanship. 

BONDAGE— DorothyJordan,AlexanderKirk- 
land.  Beyond  question  one  of  the  most  powerfully 
unusual  and  strikingly  dramatic  stories  of  the  year. 


SAILOR'S  LUCK— Tames  Dunn  and  Sally 
Eilers  reunited . . .  with  Sammy  ("What  Price 
Glory")  Cohen  and  Victor  Jory.  Made  by  the 
director  of  "What  Price  Glory"  and  "Cock 
Eyed  World."  In  the  Bag. 

Janet  Gaynor  and  Henry 


©CIB  181842 

MOTION  PICTURE  HERALD 


Vol.  1 10,  No.  9 


February  25,  1933 


PITKIN,  WOMEN,  MOVIES 

AN  Itinerant  salesman  stopped  his  Ford  in  front  of  a  cross- 
roads cabin  in  the  Ozarks  and  sat  a  moment  regarding 
a  native  sitting  in  the  sunshine,  chair  tilted  against  the 
wall  and  chewing  a  snuff  stick.  A  lop-eared  dejected  hound 
sat  alongside,  giving  forth  doleful  sounds. 

"What's  the  matter  with  that  dog?"  the  salesman  asked. 
"I've  been  hearing  him  from  a  mile  down  the  road." 

The  native  dipped  his  snuff  stick  again  and  looked  at  the 
dog. 

"He's  a-setting  on  a  chestnut  burr  an'  he's  too  damn  lazy 
to  move." 

For  the  same  reason  we  sometimes  listen  to  the  radio  and 
suffer  rather  than  cross  the  room  to  turn,  it  off.  It  has  an 
incidental  value,  however.  A  sample  of  the  air  and  its  wares 
tends  to  build  up  vastly  one's  respect  for  the  comparative 
intelligence  of  the  motion  picture.  Further,  if  one  enjoys 
getting  indignant,  and  one  does,  there's  always  something  on 
the  air  fit  to  be  sworn  about. 

The  other  night,  Monday,  9:15  E.S.T.,  WOR,  which  means 
Bamberger  and  Macy  (6%  less)  department  store  merchan- 
disers, had  a  "book  hour"  and  before  we  were  aware  of 
the  approach  on  came  the  voice  of  our  belligerent  book- 
writing  friend,  Dr.  Walter  B.  Pitkin,  of  Dover,  N.  J.,  and 
Columbia  University,  to  say  things  about  his  "Life  Begins  at 
Forty,"  a  current  best  seller. 

That  would  have  been  all  very  well,  but  egged  on  by  the 
book  peddlers,  he  felt  it  necessary  to  indicate  something  about 
what  women  might  do,  "after  forty,"  besides  play  bridge. 
Dr.  Pitkin's  book,  like  most  of  his  writing,  is  about  and  mostly 
for  men.  It  ought  to  be.  He  knows  men.  But  as  a  homeloving 
father  of  a  large  family,  what  he  knows  about  women  is  not 
a  book. 

"Unfortunately,"  quoth  Dr.  Pitkin  on  the  air,  "for  many 
thousands  of  women  life  does  end  at  forty — but  it  does  not 
need  to.  There  are  many  useful  activities  available.  They  can 
for  instance  concern  themselves  with  cleaning  up  the  gov- 
ernment— and  the  movies." 

We  know  what's  the  matter  with  the  government — the 
human  race.  But  our  real  concern  is  the  screen.  One  wonders 
what  makes  erudite  Dr.  Pitkin,  and  many  others,  believe  that 
the  approach  of  the  menopause  brings  on  a  state  of  special 
qualification  for  supervision  of  the  art  and  Industry  of  the 
motion  picture.  Certain  related  biological  and  social  phe- 
nomena are  observable  through  all  forms  of  life.  In  the  barn- 
yard, for  Instance,  It  is  not  uncommon  for  old  hens  past  the 
egg  producing  stage  t6  grow  spurs,  learn  to  crow  and  start 
to  pick  fights.  They  remain,  however,  imitation  roosters. 

The  motion  picture  can  well  concern  Itself  with  the  tastes. 
Impulses  and  expressions  of  women,  the  women  of  the  vast 
majority,  busily  concerned  with  the  interests  of  their  off- 
spring and  the  life  of  the  family.  But  the  attitude  of  the  femi- 


nine mind  detached  from  those  concerns  is  typified  in  the 
old  saw  about  "old  maid's  children."  For  that  reason  mothers 
are  vastly  more  important  to  the  screen  and  of  proper  in- 
fluence than  those  about  to  be  grandmothers.  The  motion 
picture,  discussed  from  press,  pulpit  and  club  rostrum,  is 
accursed  by  the  attentions  of  persons  busy  about  it  because 
they  can  find  nothing  else  to  do.  Bridge  is  a  blessing  and  a 
revival  of  the  art  of  knitting  would  be  cosmic  relief.  The 
world  and  its  art  of  the  screen  properly  belong  to  those 
engaged  In  living,  not  in  talking  about  it  or  self-delegated 
to  ordering  the  lives  of  others.  Regulation  of  the  motion 
picture  Is  not  a  career  for  the  sterile  years.  Let  bridge  begin 
at  forty. 

AAA 
SHUBERT'S  RETREAT 

Now  comes  word  that  Mr.  J.  J.  Shubert,  the  theatrical 
producer,  has  abandoned  his  New  York  headquarters 
and  will  center  his  dramatic  activities  In  Chicago.  He 
has  gone.  It  Is  quoted,  "because  New  York  is  too  sophisti- 
cated" and  because,  in  consequence,  "plays  that  go  over 
big  on  Broadway  get  a  cool  reception  from  the  rest  of  the 
country." 

What  with  this  and  that  In  the  Shubert  situation  one  can 
observe  that  this  is  the  press  story  and  any  number  of  other 
factors  may  be  concerned,  but  the  fact  does  remain  that 
that  which  is  Shubert  has  gone  west. 

If  Mr.  Shubert  is  looking  for  a  capital  of  the  stage,  the 
stage  on  which  the  institution  of  Shubert  rose,  prospered 
and  grew  arrogant  In  success,  he  is  really  off  to  a  Never- 
never  land.  When  Charles  Frohman  went  down  on  the  Titanic,  ' 
no  successor  developed.  When  David  Belasco  went  out  a 
couple  of  years  ago,  his  passing  closed  a  chapter  of  tradition, 
ended  a  career,  but  left  no  open  niche  of  opportunity.  We 
are  presently  to  find,  too,  that  that  Is  the  story  as  well  of 
Florenz  Zlegfeld.  The  stage,  the  old  stage  of  the  ages,  dies 
and  Its  masters  with  It.  The  capital  of  the  stage,  as  maybe 
Mr.  Shubert  will  discover.  Is  a  place  in  history,  not  geography. 

The  beginning  of  the  end  was  written  clearly  back  In  1903 
when  the  story  picture  was  born  in  the  Edwin  S.  Porter  drama 
of  "The  Great  Train  Robbery."  Formal  entry  of  the  passing 
over  of  the  custody  of  the  drama  to  the  new  medium  was 
made  the  other  night  when  Mr.  Percy  Hammond,  a  dean  of 
dramatic  critics,  sat  down  to  write  for  the  Herald  Tribune 
of  New  York  what  he  thought  of  "Cavalcade,"  as  presented 
by  the  screen. 

Mr.  Shubert  can  flee  Broadway,  but  he  cannot  turn  back 
the  years.  There  is  no  "Road"  and  it  goes  nowhere.  For 
better  or  for  worse,  the  burdens  of  the  dramatic  art  are 
upon  the  screen.  Nothing  can  be  done  about  it  but  to  make 
pictures. 


MOTION  PICTURE  HERALD  MARTIN  pUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909;  The  Film 
Index,  founded  1906.  Published  _  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-In-Chlef 
and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office,  407  South  Dearborn 
street,  Edwin  S.  Clifford,  manager;  Hollywood  office.  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhlll  Drive,  Edgware,  London,  England, 
W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlln-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  19,  Rue  de  la  Cour-des-Noues,  Paris  20e, 
France.  Pierre  Autre,  representative;  Sydney_  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City,  Mexico.  Member  Audit  Bureau  of  Circulations.^  All  contents  copyright  1933  by  Quigley  Publishing  Company.  All  correspondence  should  be  addressed  to  the  New 
York  Office.  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  Is  published  every  fourth  week  as  section  2  cf  Motion  Picture  Herald.  Other 
Quigley  Publications:  Motion  Picture  Daily,  The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  the  Chicagoan. 


MOTION    PICTURE  HERALD 


February    25,  1933 


Grand  Hotel:  MGM 


•  grand  HOTEL:  From  a  novel  by  Vicki 
Baum.  Directed  by  Edmund  Goulding. 
Film  editor:  Blanche  Sewell.  Cinematogra- 
pher:  William  Daniel.  Cast:  Greta  Garbo, 
John  Barrymore,  Joan  Crawford,  Wallace 
Beery,  Lionel  Barrymore,  Lewis  Stone. 


•  EMMA:  Stoty  oy  l-rances  Marion.  Adap- 
tation and  dialogue  by  Leonard  Praskins. 
Directed  by  Clarence  Brown.  Cinematogra- 
pher:  Oliver  T.  Marsh.  Cast:  Marie  Dress- 
ier, Richard  Cromwell,  Jean  Hersholt. 


•  DR.  JEKYLL  AND  MR.  HYDE:  From  the 
story  by  Robert  Louis  Stevenson.  Directed 
by  Rouben  Mamoulian.  Cinematographer: 
Karl  Strauss.  Cast:  Fredric  March,  Miriam 
Hopkins,  Rose  Hobart,  Holmes  Herbert. 


•  MATA  HARl:  Authors:  Benjamin  Glazer, 
Leo  Birinski.  Directed  by  George  Fitz- 
maurice.  Cinematographer:  William  Daniels. 
Cast:  Greta  Garbo,  Ramon  Novarro,  Lionel 
Barrymore,  Lewis  Stone,  C.  Henry  Gordon, 


•  DELICIOUS:  Story  by  Guy  Bolton.  Adap- 
tation by  the  author  and  Sonya  Levien. 
Directed  by  David  Butler.  Cinematographer: 
Ernest  Palmer.  Art  director:  Joseph  Wright. 
Film  editor:  Irene  Morra.  Cast:  Janet  Gay- 
nor,  Charles  Farrell,  El  Brendel. 


•the  MAN  WHO  PLAYED  GOD: 
Author:  Jules  Eckert  Goodman.  Adapted 
by  Julian  Josephson  and  Maude  Howell. 
Directed  by  John  G.  AdoKi.  Cinematogra- 
pher: James  van  Trees.  Edited  by  William 
Holmes.  Cast:  George  Arliss,  Bette  Davis, 
Violet  Heming,  Ivan  Simpson,  Louise  Hale. 


The 


^hampi 


ions 


Motion  Picture  Herald's 
by  the  reports  of  the 


Emma:  MGM 


Hell  Divers:  MGM       The  Man  Who  Played  God:  Warner 


Arrowsmi+h:  United  Artists 


Shopworn:  Columbia 


•  ONE  HOUR  WITH  YOU:  Screen  play 
by  Samson  Raphaelson.  From  play  by 
Lothar  Schmidt.  Directed  by  Ernst  Lubitsch. 
Music  by  Oscar  Straus.  Lyrics  by  Leo  Robin. 
Cinematographer:  Victor  Milner.  Cast:  Mau- 
rice Chevalier,  Jeanette  MacDonald,  Gene- 
vieve Tobin,  Charlie  Ruggles,  Roland  Young. 


•  HELL  DIVERS:  Story  by  Frank  Wead. 

Directed  by  George  Hill.  Screen  play 
by  Harvey  Gates  and  Malcolm  Stuart  Boy- 
Ian.  Cinematographer:  Harold  Wenstrom. 
Cast:  Wallace  Beery,  Clark  Gable,  Conrad 
Nagel,  Dorothy  Jordan,  Marjorie  Rambeau, 
Marie  Prevost,  Cliff  Edwards,  John  Miljan. 


•  SHANGHAI  EXPRESS:  Motion  picture 
production  based  on  a  story  by  Harry 
Hervey.  Screen  play  and  dramatization  writ- 
ten by  Jules  Furthman.  Directed  by  Josef 
von  Sternberg.  Cinematographer:  Lee 
Garmes.  Cast:  Marlene  Dietrich,  Cllve  Brook, 
Anna  May  Wong,  Warner  Oland. 


Bring  'Em  Back  Alive:  RKO  Radio 


February    25,  1933 


MOTION    PICTURE  HERALD 


9, 


Box  Office 

of  1932 

annual  selection  deternnined 
nation's  key  city  theatres 


Dr.  Jekyll  and  Mr.  Hyde:  Paramount 


Business  and  Pleasure:  Fox 


Frankenstein:  Universal 


Tarzan,  the  Ape  Man:  MGM 


9  BUSINESS  AND  PLEASURE:  Directed  by 
David  Butler.  Assistant  director:  Ad 
Schaumer.  Adaptation  and  dialogue  by  Wil- 
liam Conselman  and  Gene  Towne.  Cinema- 
tographor:  Ernest  Palmer.  Sound  engineer: 
Joseph  E.  Aiken.  Art  director:  Joseph 
Wright.  Cast:  Will  Rogers,  Jetta  Soudal. 
Joel  McCrea,  Dorothy  Peterson,  Peggy  Ross. 


0  TARZAN,  THE  APE  MAN:  Production 
based  on  the  novel  by  Edgar  Rice  Bur- 
roughs. Directed  by  W.  S.  Van  Dyke. 
Adapted  by  Cyril  Hume.  Dialogue  by  Ivor 
Novello.  Cinematographers:  Harold  Rosson 
and  Clyde  De  Vinna.  Cast:  Johnny  Weiss- 
muller,  Neil  Hamilton,  Maureen  O'Sullivan, 


%  ARROWSMITH:  Produced  by  Samuel 
Goldwyn  from  dramatization  based  on 
the  novel  by  Sinclair  Lewis.  Adapted  by 
Sidney  Howard.  Directed  by  John  Ford. 
Cinematographer:  Ray  June.  Settings  by 
Richard  Day.  Cast:  Ronald  Colman,  Helen 
Hayes,  A.  E.  Anson,  Richard  Bennett, 


0  BRING  'EM  BACK  ALIVE:  Official  rec- 
ord of  the  RKO  Van  Beuren  Malayan 
Jungle  Expedition.  Suggested  by  the  book, 
"Bring  'Em  Back  Alive,"  by  Frank  Buck  and 
Edward  Anthony.  Directed  by  Clyde  E. 
Elliott.  Music  by  Gene  Rodemlch.  Cinema- 
tographers: Carl  Berger  and  Nick  Cavallere. 


%  SHOPWORN.  Based  on  a  story  by  Sarah 
Y.  Mason.  Directed  by  Nicholas  Grinde. 
Dialogue  by  Jo  Swerling  and  Robert  Riskin. 
Cinematographer;  Joseph  Walker.  Sound  en- 
gineer: Glen  Rominger.  Film  editor:  Gene 
Havelick.  C a  st :  '  Barbara  Stanwyck,  Regis 
Toomey,  Zasu  Pitts,  Lucien  Littlefield. 


0  FRANKENSTEIN:  Screen  play  written  by 
Garrett  Ford  and  Francis  Edwards  Fara- 
gah.  Based  on  the  story  by  Mary  W.  Shelley. 
Directed  by  James  Whale.  Cinematogra- 
pher: Arthur  Edeson.  Art  director:  Danny 
Hall.  Cast:  Colin  Olive,  Mae  Clarke,  John 
Boles,  Boris  Karloff  and  Frederick  Kerr. 


MOTION    PICTURE  HERALD 


February    25,  1933 


NEWSPAPERS  TAX  PICTURE 


Industry  Pays  More  Per  Line 
Than  Other  Businesses,  Des- 
pite Actual  Increases  Made 
in  Effort  to  Hold  Attendance 

Motion  pictures  are  being  forced  to  pay 
10  to  100  per  cent  more  for  newspaper  ad- 
vertising than  other  businesses.  This  de- 
spite the  efforts  of  the  theatres  to  fight  off 
the  depression  with  an  actual  increase  of 
advertising  at  a  time  when  all  other  classes 
of  advertisers  have  made  drastic  reductions 
in  their  budgets. 

Now,  confronted  with  refusals  of  rate  re- 
ductions while  merchants  have  received 
them,  the  theatres  have  had  to  reconcile 
their  appropriations  to  the  lower  patron- 
age, though  not  in  the  same  proportion  as 
other  users  of  the  columns  of  the  daily 
press. 

True,  some  progress  has  been  made  to- 
ward a  more  equitable  level.  A  few  of  the 
more  important  newspapers  are  beginning 
to  recognize  the  passing  of  the  old  days 
when  the  phrase  "amusement  rates"  had 
a  velvety  meaning  all  its  own  and  that  the- 
atres are  not  to  be  classed  with  itinerant 
peddlers  and  bootleggers.  But  that  dis- 
crimination against  theatre  advertising  con- 
tinues as  a  general  practice  is  evidenced  in 
the  accompanying  table. 

10  to  15  Per  Cent  of  Gross 

Proper  merchandising  of  the  theatre's 
program  in  most  situations  requires  the  ex- 
penditure of  a  prohibitive  percentage  of 
gross.  The  theatreman  raises  the  question: 
What  other  business,  paying  taxes  on  large 
real  estate  holdings  and  other  investments, 
spends  10  to  15  per  cent  of  gross  receipts 
in  newspaper  advertising?  Many  theatres 
are  doing  this  today. 

The  "amusement"  or  "theatrical"  rate  is 
a  relic  of  the  pre-picture  days  when  the- 
atrical advertising  consisted  of  "legit"  road 
shows,  circuses  and  other  itinerant  attrac- 
tions. Local  business  men  resented  the  fact 
that  the  receipts  of  these  enterprises  were 
going  out  of  town.  There  was  little,  if  any, 
financial  responsibility  in  many  cases,  so 
the  papers  demanded  cash  in  advance  and 
at  a  premium  rate.  Theatre  advertising  in 
those  days  was  confined  to  small  space,  al- 
most directory  cards,  and  the  publicity  given 
was  frequently  many  times  the  paid  space. 

Outdoor  advertising  had  the  biggest  play 
and  got  most  of  the  theatrical  money. 

The  "Free  Publicity"  Misnomer 

With  the  advent  of  the  screen,  some 
newspapers  established  a  motion  picture 
rate,  slightly  lower  than  the  "amusement" 
rate,  but  still  far  above  the  commercial  or 
"merchants'  "  rate.  The  majority  of  news- 
papers, however,  applied  the  standing 
amusement  rate,  though  the  motion  picture 
enterprise  used  larger  space  than  regular 
amusement  advertising,  and  never  missed 
a  day  in  the  dailies.  Theatres  had  to  fight 
for  publicity  representation ;  it  was  only 
when  the  public  demanded  film  news  that 
the  newspapers  really  established  motion 
picture  departments  comparable  to  the  so- 
called  drama  columns. 

The  only  general  explanation  offered  for 
the  excess  rates  is  that  newspapers  give 
"free  publicity,"  though  some  publishers  do 
say  that  the  higher  charge  is  due  to  group- 


Comparison  of  Theatre  and  General  Rates 


Weekday  Adv.  Rate  per  Agate  Line 


MOTION  PICTURE 


City  and  State  Newspaper  General 

Atlanta,   Ga  Constitution   18* 

Atlanta,   Ga  Georgian   15 

Atlanta,   Ga  Journal   18  ■ 

Baltimore,  Md  News  . 

Baltimore,  Md  Post  . . . 

Baltimore,  Md  Sun 


Boston, 
Boston, 
Boston, 
Boston, 
Boston, 
Boston, 


.30 
.17 
.60* 
.50 


Mass  American  

Mass  Herald-Traveler   50 

Mass  Glo'be   50 

Mass  Post   60 

Mass  Record   40 

Mass  Transcript   25 

Brooklyn,  N.  Y  Citizen   15* 

Brooklyn,  N.  Y  Eagle  30* 

Brooklyn,  N.  Y  Times-Union   28 

Chicago,  111  American   75 

Chicago,  111  Herald  &  Examiner  65 

Chicago,  111  News   70 

Chicago,  111  Tribune   1.40* 

Chicago,  111  Times   35* 

Cincinnati,   Ohio  Enquirer   30* 

Cincinnati,  Ohio  Post   33 

Cincinnati,  Ohio  Times-Star   30 

Dallas,  Texas  Dispatch   12* 

Dallas,  Texas  Journal   15 

Dallas,  Texas  News   23* 

Dallas,  Texas  Times-Herald   17 

Denver,  Col  Post   30 

Denver,  Col  Rocky  Mt.  News  16 

Los  Angeles,  Cal  Examiner   48* 

Los  Angeles,  Cal  Herald  &  Express  70* 

Los  Angeles,  Cal  News   25* 

Los  Angeles,  Cal  Times   37* 

Los  Angeles,  Cal  Record   15 

Louisville,  Ky  Courier-Journal   34 

Louisville,  Ky  Herald-Post   10 

Minneapolis,  Minn. ...  Journal   25 

Minneapolis,  Minn. ...Star   17 

Rate  flat  unless  otherwise  specified. 

*  Per  agate  line  open,  charge  per  line  decreasing  with  increase  of  space  taken. 

**  Minimum  5  lines.  @  Minimum  6  lines.  J  Minimu  m  8  lines,  t  Minimum  10  lines.  §  Minimum  14  lines. 
***  30  inches  or  more.  (Table  continued  on  following  page) 


National 

.20 
.18 
.18 
.60 
.32 
1.25 
.75 
1.50 
.50 
.60 
.60 
.50 
.35 
.50 
.45 
.75 
.75 
.75 
1.20 
.30 
.35 
.35 
.35 
.11 

I  .30 

.17 
.45 
.19 

.90 
.90 
.20 
.74 
.18 
.80 
.20 
.40 
.17 


Local 

.20 
.18 
.18 
.60 
.32 
1.00 
.50 
.50 
.50 
.60 
.40 
.50 
.35 
.50 
.45 
.75- 
.55 
.70** 
.75** 
.30 
.28 
.35 
.35 
.11* 


1  -34*  } 


.20 
.45 
.17 

.49 

.66**= 

.20 

.45 

.15 

.35 

.20 

.29 

.15 


Circula- 
tion 

87,355 
74,485 
74,846 
154,408 
77,089 
285,540 
246,936 
279,309 
276,675 
357,595 
272,370 
34,240 
40,274 
95,673 
112,828 
446,191 
381,720 
399,492 
776,766 
158,111 
90,938 
167,265 
157,307 
40,174 

119,186 

61,006 
149,446 
35,725 
206,019 
268,402 
86,222 
177,087 
61,864 
187,892 
36,736 
117,713 
72,895 


ing  of  the  advertisements  on  one  page, 
thereby  giving  theatres  more  favorable  po- 
sition. But  all  newspapers  themselves  pre- 
fer this  arrangement  as  they  know  the  value 
of  a  theatrical  page  with  all  advertising 
concentrated  upon  it.  There  are  exceptions 
— where  the  theatre  and  commercial  rates 
for  similar  lineage  are  the  same  or  nearly 
so.  But  in  those  cases  the  theatre  seldom 
receives  any  reader  space  worth  mentioning. 

In  the  great  majority  of  instances,  the- 
atres are  paying  not  only  excess  rates,  but 
also  for  every  line  of  publicity  received,  and 
they  must  beg  for  it  even  while  actually 
paying  for  it,  and  when  it  does  get  in,  for 
the  most  part  it  has  been  accepted  only  be- 
cause of  its  news  value. 

Editorial  independence  of  advertising  is 
a  fine  ideal,  but  why  charge  the  excess  rate 
and  still  reserve  the  right  to  reject  all  pub- 
licity? the  advertiser  asks.  He  goes  far- 
ther than  that  and  says  that  in  most  situa- 
tions he  would  gladly  sign  a  commercial 
rate  contract  with  the  newspapers  and  prom- 
ise never  to  present  any  "publicity"  matter. 

Theatres  in  Yonkers,  N.  Y.,  for  example, 
recently  signed  just  such  a  commercial  con- 
tract at  a  rate  of  98  cents  an  inch,  as  com- 
pared with  the  theatrical  rate  of  more 
than  $2. 


In  New  York  City,  where  a  step  forward 
has  been  achieved  in  winning  business-like 
recognition  of  theatres,  all  but  two  newspa- 
pers now  have  a  contract  run-of-paper  rate 
for  theatre  advertising.  This  has  resulted 
in  rate  revisions  which  have  encouraged  the- 
atres to  use  more  lineage.  The  New  York 
American  has  a  theatre  rate  of  $1  a  line 
and  the  run-of-paper  contract  calls  for  65 
cents  a  line;  the  News,  with  1,250,000  cir- 
culation, recently  established  R.  O.  P.  rates 
and  neighborhood  theatre  rates.  First  the 
News  granted  all  theatres  a  5  per  cent  re- 
bate and  then  the  R.  O.  P.  rates  brought  the 
original  $1.60  a  line  rate  down  to  $1.42. 
In  cases  like  the  Bronx  theatres,  which  paid 
the  full  $1.60  rates,  they  now  pay  90  cents; 
in  Brooklyn,  rates  are  now  at  70  cents  as 
against  a  previous  90  cents  (the  News  has 
500,000  circulation  in  Brooklyn).  The  New 
York  Journal's  R.  O.  P.  rate  is  now  $1.25 
against  the  original  $1.50  rate,  although  the 
Journal  has  not  yet  given  the  theatres  the 
same  rate  consideration  it  has  granted  to 
other  classes  of  advertisers. 

The  run-of-paper  rate  idea  (on  advertise- 
ments of  100  lines  or  more)  has  made  little 
headway  outside  of  New  York  City.  In 
Washington,  the  Herald  and  the  Star  have 
found  it  a  profitable  experiment.  The  Wash- 


February    2  5,    19  3  3  MOTION    PICTURE    HERALD  11 

ICHEST  ADVERTISING  RATES 


Comparison  of  Theatre  and  General  Rates 


[Confinued  from  preceding  page]  Weekday  Adv.  Rafe  per  Agate  Line 


MOTION  PICTURE 


Circula- 

City  and  State                   Newspaper               General  National  Local  tion 

Minneapolis,  Minn.. .  .Tribune   28  .40  .29  66,633 

New  Haven,  Conn  Journal-Courier   10*  .15  .15  17,802 

New  Haven,  Conn. ...  Register   17*  .215  .215  60,190 

New  York,  N.  Y  American   65  1.00@  .65@  343^370 

New  York,  N.  Y  Herald-Tribune   72*  .9S@  .95@  325,101 

New  York,  N.  Y  Journal                             1.25  1.25  1.25t  632,347 

New  York,  N.  Y  Mirror   80  1.00  .80**  568,635 

New  York,  N.  Y  News                                1.65*  1.60  1.42**  1,410,901 

New  York,  N.  Y  Post   45*  .80  .40  91,742 

New  York,  N.  Y  Sun   68*  .88  .57®  301,575 

New  York,  N.  Y  Times   90*  1.00  .95®  45,966 

New  York,  N.  Y  Wall  St.  Journal  75*  .60$  .60$  48,418 

New  York,  N.  Y  World-Telegram   70  .95  .80®  403,123 

Philadelphia,  Pa  Bulletin  625  .625  .625  528,803 

Philadelphia,  Pa  Inquirer   47  .57  .57  231,561 

Philadelphia,  Pa  News   35  .45  .45  176,610 

Philadelphia,  Pa  Public  Ledger   62  .65  .65  104,541 

Philadelphia,  Pa  Record   35  .45  .45  148,864 

Pittsburgh,  Pa  Post-Gazette                      .55*  .65  .43  197,095 

Pittsburgh,  Pa  Press   40  1.0O§  .50  155,800 

Pittsburgh,   Pa  Sun-Telegraph   40  .60  .43  142,585 

St.  Louis,  Mo  Globe-Democrat    .......    .43  .55  .55  248,532 

St.  Louis,  Mo  Post-Dispatch                   .43  .43  .45  217,177 

St.  Louis,  Mo  Star  &  Times  33*  .33  .30  161,105 

San  Antonio,  Texas..  Express                             .22*  .22*  .32*  34,678 

San  Antonio,  Texas..  Light                                .13*  .13*  .14*  45,628 

San  Antonio,  Texas.. News                                .22*  .22*  .23*  38,706 

San  Francisco,  Cal.. .  Call-Bulletin                      .32*  .60  .60  124,615 

San  Francisco,  Cal.. .  Chronicle                           .28*  .40§  .40§  96,405 

San  Francisco,  Cal...  Examiner                          .50  .90  .90  179,348 

Seattle,  Wash  Post-Intelligencer  ......    .28*  .36  .36  90,379 

Washington,  D.  C...  Herald   ,32  |  }  194,730 

Washmgton,  D.  C... Times   /  '  > 

Washington,  D.  C....News   18  .40  .25  65,644 

Washington,  D.  C....Post   30*  .50  .40  62,195 

Washington,  D.  C....Star   25  .  .40  .40  115,389 

Washington,  D.  C...  Times  (see  above)  22  .40  104,592 

Rate  flat  unless  otherwise  specified. 

54  Per  agate  line  open,  charge  per  line  decreasing  with  increase  of  space  taken. 

**  Minimum  5  lines.    @  Minimum  6  lines,    t  Minimum  8  lines,    t  Minimum  10  lines.    §  Minimum  14  lines. 
***  30  inches  or  more. 


ington  News  has  just  lowered  its  contract 
rate  from  25  cents  to  22  cents. 

Many  newspapers  that  give  their  agency 
advertisers  and  others  a  2  per  cent  discount 
for  cash  by  the  10th  of  the  month  following 
publication,  refuse  to  grant  the  theatres  the 
cash  discount,  but  insist  on  weekly  payment. 

There  are  still  some  papers  that  dictate 
to  the  theatres  what  size  advertisment  they 
must  use  on  Sundays. 

In  Kansas  City  the  Star  demands  a  500- 
line  "ad"  on  Sundays  if  the  theatre  is  to  get 
the  benefit  of  a  50-cent  rate.  Any  smaller 
lineage  is  75  cents  a  line,  out  of  all  reason 
for  the  city  circulation  involved.  Though 
Friday  openings  are  in  general  vogue  at  the 
present  time,  the  publisher  says,  "We  don't 
want  your  big  advertisements  on  your  open- 
ing day;  we  want  them  on  Sundays."  Even 
when  theatres  guarantee  to  spend  the  same 
amount  of  money  and  only  ask  the  right  to 
apportion  their  lineage  on  the  days  when 
it  will  do  them  the  most  good  for  their  open- 
ing, the  publishers  turn  a  deaf  ear. 

And  with  all  the  unreasonable  rates  and 
burdensome  restrictions  on  theatre  adver- 
tising, in  most  instances  those  conditions 
not  only  do  not  increase  the  newspapers' 
revenue,  but  actually  tend  to  cut  the  size 
of  the  advertisement  and  prevent  the  the- 


atre man  from  properly  selling  his  shows. 

In  prosperous  times  theatres  used  tlieir 
money  freely  and  without  question  on  ad- 
vertising, but  under  present  conditions  they 
are  now  spending  all  they  can.  If  they  re- 
ceived more  favorable  rate  consideration, 
they  probably  would  not  reduce  their  bud- 
gets, but  would  use  more  space  in  order  to 
improve  attendance.  Empty  stores  appeal 
to  newspapers,  while,  apparently,  empty  the- 
atres leave  them  cold,  as  far  as  rate  con- 
cessions are  concerned. 

There  are  a  few  exceptions,  for  instance 
in  Boston.  Two  years  ago,  after  considera- 
ble controversy  in  which  the  Publix  theatres 
carried  the  torch,  the  situation  in  Boston 
was  improved.  The  Herald-Traveler,  which 
for  years  had  extracted  $1  a  line  for  less 
than  300,000  circulation,  cut  that  rate  and 
the  theatres  are  now  paying  60  cents  on 
contract.  Even  this  is  far  above  the  local 
mercantile  rate  or  the  national  commercial 
rate.  The  Globe  followed  with  a  reduction 
from  60  cents  to  50  and  other  papers  did 
similarly,  but  the  Boston  Transcript  still 
charges  the  local  theatres  more  than  100 
per  cent  above  its  national  commercial  rate 
and  gets  practically  no  theatrical  lineage 
as  compared  with  other  papers. 

In  Baltimore  the  Sun  newspapers  (morn- 


Few  Reductions  Made  to  Film 
Industry,  Though  Lower  Rates 
to  Other  Advertisers  Are 
Widespread;  Other  Burdens 

ing  and  evening)  charge  the  theatres  $1  a 
line  with  less  than  150,000  circulation  for 
each  paper.  Merchants  pay  from  20  to  25 
per  cent  less  than  theatres.  The  Baltimore 
News,  with  only  150,000  circulation,  charges 
60  cents  a  line  for  theatres,  just  a  little  less 
than  the  New  York  American  with  nearly 
400,000  circulation.  The  Baltimore  Post, 
with  about  75,000  circulation,  charges  30 
cents  a  line,  recently  reduced  from  40  cents. 
This  might  be  compared  with  a  31-cent  rate 
for  150,000  circulation  of  the  Cleveland 
News,  but  even  Cleveland  merchants  pay 
less  than  the  31-cent  theatrical  rate. 

The  policy  of  the  Hearst  papers  outside 
of  New  York  City  presents  a  contradiction. 
Despite  Mr.  Hearst's  heavy  financial  inter- 
est in  theatres  and  motion  pictures  and  his 
known  sympathy  toward  the  show  world,  his 
papers,  outside  New  York,  have  refused  to 
give  theatres  a  lower  rate  in  the  present 
emergency. 

Hearst  papers  always  have  got  a  premium 
rate  from  the  theatres  and  in  some  cities 
have  granted  important  rate  reductions  to 
merchants. 

Reductions  and  Lineage 

The  Hearst  Detroit  Times'  refusal  to 
give  theatres  there  some  relief  has  resulted 
in  the  Times  carrying  only  about  half  or 
60  per  cent  of  the  lineage  used  by  leading 
theatres  in  the  Detroit  News,  the  other  eve- 
ning paper  in  that  city,  which  has  granted 
a  reduction  to  theatres. 

The  New  York  Times  is  one  of  the  few 
papers  in  the  country  which  has  for  a 
long  time  had  a  theatre  rate  that  is  almost 
the  same  as  the  mercantile  rate.  The  the- 
atre rate  at  present  is  95  cents  and  the 
mercantile  90  cents  per  line.  For  this 
reason  the  Times  has  no  run-of-paper  rate 
to  theatres.  When  a  recent  reduction  was 
made  to  all  advertisers  the  theatres  were 
included.  The  New  York  Herald-Tribune 
has  made  no  R.  O.  P.  contracts  with  the- 
atres but  granted  the  same  rebate  reduction 
as  given  to  merchants.  In  New  York  in 
general  theatres  rates  come  closer  to  a 
parity  with  other  lines  of  business  than  in 
any  other  city. 

But  an  example  of  wide  spread  between 
commercial  rates  and  theatre  rates  is  found 
in  Washington.  The  Post  charges  40  cents 
a  line,  with  68,000  circulation,  but  the  na- 
tional commercial  advertiser  can  buy  the 
same  space  at  22  cents,  less  15  per  cent 
commission.  The  News,  recently  cutting 
the  amusement  rate  to  25  cents,  still  sells 
space  to  its  national  commercial  advertisers 
at  18  cents  or  less.  The  Star  sells  to  na- 
tional commercial  advertisers  at  25  cents, 
less  15  per  cent  commission,  but  charges  the 
365-days-per-year  theatre  advertisers  40 
cents  for  the  same  circulation.  The  national 
advertiser  has  no  local  investment  usually, 
but  the  theatre  circuits  are  big  property 
owners  and  taxpayers  in  most  instances, 
and  employers  of  local  labor. 

And  the  theatre  advertising  manager  says 
that  nobody  yet  has  been  able  to  give  a  sen- 
sible answer  to  the  question  "What  is  a 
theatrical  rate?" 


12 


MOTION    PICTURE    H  ERALD 


February    25,  1933 


PRODUCTION  COSTS  NOT  CUT,  MUST 
BE  HALVED,  SAYS  SAMUEL  GOLDWYN 


Producer  Commends  Schenck's 
Management;  Says  Distribut- 
ing Any  Sam  Katz  Pictures 
Will    Depend    on  Product 

Production  costs  have  not  been  reduced, 
but  they  must  be— 50  per  cent — for  pro- 
ducers are  still  putting  $600,000  into  a 
picture  that  could  be  made  for  $300,000. 
This  from  Samuel  Goldwyn,  in  New  York 
from  Hollywood  to  begin  a  four  to  eight- 
week  search  here  and  abroad  for  stories  for 
next  season.  But  before  starting  on  the 
story  expedition  the  producer  set  about  to 
put  an  end  to  some  rumors  concerning 
United  Artists — financially  and  otherwise — 
and  then,  quite  heatedly,  to  debunk  the  pic- 
ture situation  in  Hollywood,  New  York  and 
points  north  and  south.  Mr.  Goldwyn  had 
no  qualms  about  being  quoted ;  he  even  sug- 
gested it,  but  he  did  insist  on  more  than 
one  occasion  that  he  be  quoted  correctly. 

Mr.  Goldwyn,  evidently  acting  on  behalf 
of  all  of  the  owners  of  United  Artists, 
brought  east  a  vote  of  confidence  in  the 
management  under  Joseph  M.  Schenck,  who 
variously  has  been  reported  in  recent  weeks 
as  preparing  to  retire,  resign  or  become 
inactive  as  president  of  the  distributing 
corporation.  "Joseph  M.  Schenck  will  not 
resign ;  that's  definite  and  positive,"  said 
Mr.  Goldwyn.  "All  of  the  owners  of  the 
company,  and  these  include  Charles  Chap- 
lin, Mary  Pickford,  Douglas  Fairbanks, 
D.  W.  Griffith  and  myself  (besides  Mr. 
Schenck)  have  great  respect  and  a  great 
affection  for  him.  We  have  no  intention  of 
his  leaving  us." 

Points  to  $3,000,000  Surplus 

Mr.  Goldwyn  explained  that,  as  chairman 
of  the  famous  jockey  club  at  Agua  Caliente, 
Mr.  Schenck  is  merely  engaging  in  his  fa- 
vorite sport  of  horse  racing,  as  a  hobby, 
and  that  this  in  nowise  influences  Mr. 
Schenck's  activities  at  United  Artists.  "Mr. 
Schenck  has  as  much  right  to  do  this  as  Mr. 
Belmont  and  other  leaders  in  American 
business." 

When  Mr.  Schenck  became  head  of 
United  Artists  on  the  afternoon  of  Decem- 
ber 5,  1924,  the  company  had  a  deficit,  and 
now,  according  to  Mr.  Goldwyn,  it  has  a 
surplus  of  $3,000,000,  with  cash  in  banks 
totaling  $2,500,000.  "There  are  not  many 
companies  that  can  show  that  record  in  the 
face  of  the  depression,"  he  added. 

"We  don't  owe  a  dollar  to  anyone,  there 
are  no  bonds  or  preferred  stock  outstanding 
and  the  owners  got  back  their  money  long 
ago,  which  means  that  everything  now  is 
all  velvet." 

As  to  reports  that  United  Artists  is  pre- 
paring to  expand  its  production  activities, 
Mr.  Goldwyn  said:  "We  still  believe  in 
the  old  policy  of  fewer  pictures,  fewer  the- 
atres and  better  pictures.  We  believe  we 
are  the  logical  and  most  advantageous  or- 
ganization for  the  great  star  as  a  distribut- 
ing medium.  We  would  welcome  any  great 
director,  great  player,  great  writer,  or  great 
picture,  but  we  are  definitely  not  interested 
in  beginners." 


At  this  point,  Mr.  Goldwyn  digressed 
from  the  American  situation  to  discuss  mo- 
tion pictures  internationally.  After  telling 
about  the  success  he  has  had  in  having  in- 
structors teach  English  to  his  newest  im- 
portation, Anna  Sten,  who  hails  from  Soviet 
Russia,  Mr.  Goldwyn  voiced  a  need  for 
bigger  and  better  support  of  quality  foreign 
pictures.  "They  are  definitely  making  prog- 
ress abroad,"  he  said,  "and  we  should  and 
must  lend  encouragement." 

Speaking  officially  for  the  corporation, 
for  Mr.  Schenck,  the  owners  and  for  him- 
self, Mr.  Goldwyn  said:  "Out  company  is 
not  interested  in  promotion  schemes  or  stock 
manipulations,  nor  will  we  encourage  or 
permit  any  one  in  our  organization  to  go 
out  and  manipulate  or  use  United  Artists 
in  any  way  to  raise  money  for  the  making 
of  motion  pictures.  United  Artists  pictures 
produced  independently  by  the  owner  mem- 
bers are  financed  by  them." 

He  said  that  the  company  has  weathered 
the  economic  storm  without  losing  any 
money  and  is  not  now  losing  on  its  opera- 
tions. Mr.  Goldwyn  referred  to  the  distrib- 
uting organization. 

Up  to  the  Product 

Recently  there  have  been  circulating  on 
both  coasts  many  and  different  stories,  all 
unconfirmed,  regarding  a  pending  tieup  by 
Sam  Katz  and  United  Artists.  Mr.  Katz 
decided  to  engage  in  production  following 
his  resignation  at  Paramount,  where  he  was 
known  principally  for  his  circuit  operations, 
later  assuming  additional  duties  in  connec- 
tion with  Paramount  pictures.  Mr.  Gold- 
wyn was  most  emphatic  in  clarifying  this 
situation,  saying  that  no  deal  was  under 
way  with  Mr.  Katz. 

The  reports  had  it  that  Mr.  Katz  would 
join  United  Artists  either  in  an  important 
executive  capacity,  or  as  a  co-producer  with 
the  United  owners.  When  asked  whether 
the  company  would  distribute  motion  pic- 
tures which  Mr.  Katz  might  make,  Mr. 
Goldwyn  said:  "We'll  decide  that  if  and 
when  the  time  comes  and  after  we  see  the 
product.  Surely  we're  not  going  to  sign  Mr. 
Katz  just  on  his  record  as  a  producer." 

Quartered  in  a  luxurious  many-roomed 
suite  in  the  tower  of  the  Waldorf-Astoria 
on  Park  Avenue,  Mr.  Goldwyn  engaged  in 
a  vigorous  tirade  at  certain  current  condi- 
tions in  the  picture  business.  "Anyone  de- 
claring that  productions  costs  have  come 
down  is  a  liar,  because  they  haven't.  But  they 
will,"  he  said.  "Don't  believe  what  they  tell 
you  about  production  costs  coming  down. 
They  have  not  been  reduced,  but  they  will 
be — they  must  be.  Reductions  of  50  per 
cent  must  be  effected.  They're  still  spend- 
ing $600,000  on  a  picture  which  could  be 
made  just  as  well  for  $300,000." 

Of  the  theatre  situation  Mr.  Goldwyn 
said : 

"One-third  of  the  theatres  in  the  coun- 
try will  have  to  close  down,  then  the  other 
two-thirds  will  make  money,  and  obviously 
that's  much  better  than  all  losing.  Big  busi- 
ness is  over  for  motion  pictures — definitely 
and  positively.  The  large  circuits  have 
failed  in  their  mission  and  they  must  now 
return  to  the  original  method  of  individual 


Declares  Large  Theatre  Cir- 
cuits Are  Menace,  Hollywood 
Not  Competent  to  Make 
More  Than  50  Pictures  a  Year 

operation.  These  circuits  have  been  a  men- 
ace to  the  business.  They  have  been  oper- 
ated unintelligently  by  standard  rules  and 
regulations  issued  from  desks  at  Times 
Square  and  were  supposed  to  govern  all 
situations  out  in  the  field,  and  we  all  know 
that  one  situation  differs  from  another." 

Hollywood,  particularly,  came  in  for  de- 
nunciation from  Mr.  Goldwyn,  who  said 
that  the  production  center  is  not  competent 
to  produce  any  more  than  50  pictures 
yearly,  "because  there  is  no  more  brain 
power  than  that  available."  He  added : 
"Hollywood  not  only  hasn't  the  mentality  to 
force  through  300,  400  or  500  different  pic- 
tures every  year,  but,  unless  this  policy  is 
ended,  Hollywood  will  go  broke,  too,  just 
like  the  big  circuits  which  over-expanded." 
Continuing,  Mr.  Goldwyn  said: 

"Those  theatres  throughout  the  country 
which  were  built  as  monuments  in  memory 
of  somebody  or  other  must  be  closed  down. 
They're  no  good  for  talkers,  anyway — not 
intimate  enough." 

"Personalities  are  killed  off  quicker  in 
our  business  than  in  any  other  business  in 
the  world,"  he  said,  and  when  asked  for 
the  solution,  he  again  referred  to  limited 
production  of  good  pictures,  handled  intelli- 
gently, suggesting  that  the  large  companies 
should  not  turn  out  any  more  than  10  or 
12  features  yearly  and  that  these  should  be 
roadshown  at  25  or  50  cents. 

"Half  of  the  people  in  Hollywood  don't 
belong  there.  They  are  incompetent  and  are 
just  out  there  collecting  salary  without  con- 
tributing anything.  The  more  money  some 
people  get,  the  lazier  they  get. 

"More  than  half  of  the  writers  who  are 
brought  to  Hollywood  go  back  home  with- 
out having  done  anything  more  than  collect 
salary  checks. 

Must  "Squeeze  Out  the  Water" 

"The  water  must  be  squeezed  out  of  the 
entire  situation,  and  squeezed  tightly. 

"Theatre  owners  should  encourage  fewer 
pictures  and  longer  playdates. 

"Not  until  the  day  arrives  when  producers 
get  50  per  cent  of  the  gross  intake  for  their 
pictures,  and  theatres  get  the  other  50  per 
cent,  and  operate  accordingly,  will  the  gen- 
eral situation  be  corrected  in  the  business. 
Theatres  have  no  monopoly. 

"Many  of  the  'great'  theatre  operators 
are  more  concerned  with  the  art  which  is  in 
their  lobbies  than  with  the  art  on  their 
screens. 

"Theatre  operation  is  nothing  more  than 
good  management  by  a  single  manager,  who 
can  operate  more  successfully  indepen- 
dently ;  granting,  of  course,  that  he  has  good 
pictures. 

"This  is  not  an  industry;  it's  the  show 
business,  a  showmanship  enterprise  for  in- 
dividual handling.  Nor  is  it  intended  purely 
for  stock  manipulations." 


February    25,  1933 


MOTION    PICTURE  HERALD 


13 


RECONSTRUCTION- 
AND  THE  STUDIOS 


Written  at  Hollywood 
by  MARTIN  QUIGLEY 

INDUSTRY  READJUSTMENTS  IN  THE  FORM  OF  RECEIVER- 
ships  or  otherwise,  now  taking  place,  are  of  very  pertinent 
concern  to  Hollywood.  In  fact,  until  the  influence  of  these 
readjustments  encompasses  the  production  situation  they  will 
not  have  served  various  of  the  major  purposes  intended. 

In  face  of  all  of  the  written  and  spoken  criticism  which  has 
been  expressed  in  the  direction  of  Hollywood  there  appears  in 
sharp  relief  at  this  time  the  fact  that  Hollywood  with  all  of 
its  errors  of  both  omission  and  commission  has  contributed  only 
In  a  decidedly  secondary  manner  to  those  condi+ions  which 
have  placed  the  Industry  in  jeopardy. 

The  mad,  headlong  plunge  Into  expansions  In  the  theatre 
field,  coupled  with  the  latterly  developed  incompetence  to 
deal  with  the  problems  of  operating  a  vast,  far-flung  circuit  of 
theatres,  has  been  the  principal  factor.  But  the  collapse  In  that 
direction  has  been  so  definite  and  complete  that  there  remains 
no  likelihood  of  a  return  of  this  policy  of  destruction  at  any 
time  In  the  near  future.  Meanwhile,  however,  tremendous  losses 
must  be  sustained;  a  huge  accumulation  of  what  amounts  to 
hardly  more  than  debris  must  be  cleared  away.  To  the  end 
of  making  this  course  practicable  the  readjustments  above 
noted  have  been  put  into  effect. 

BUT  THE  RETURN  OF  THE  INDUSTRY  TO  THAT  PLANE  AT 
which  It  once  enjoyed  great  promise  and  profit  does  not  In- 
volve alone  a  change  In  the  map  of  the  theatre  field — and 
incidentally  the  banishment  to  St.  Helena  of  a  number  of  petty 
Napoleons — but  It  also  must  provide  for  the  correction  of  a 
long  list  of  abuses  which  have  grown  up  In  various  quarters  of 
the  industry,  including  Hollywood. 

The  motion  picture  business  issued  from  the  status  of  a 
racket  In  Its  very  early  days.  Many  of  the  people  in  It,  how- 
ever, have  remained  so  oblivious  of  the  march  of  time  that  to 
this  day  they  feel  they  are  still  in  some  kind  of  a  racket.  They 
are  the  persons  who  build  petty  dynasties  about  themselves; 
persons  who  are  content  to  see  a  corporation  wrecked  pro- 
vided only  they  can  collect  heavily  before  the  day  of  reckoning 
arrives  and  persons  who  believe  that  principle  and  character 
may  be  all  right  elsewhere  but  that  they  have  no  place  in  the 
motion  picture  business. 

These  and  a  few  other  similar  specimens  are  going  to  figure 
prominently  In  the  readjustments  which  are  now  in  order.  Those 
artifices  which  hitherto  have  proved  adequate  defenses  for 
themselves  and  their  rackets  are  going  to  be  found  decidedly 
Insufficient. 

The  production  colony  must  adjust  itself  to  a  changed  order 
. — an  order  which  Is  changed  not  only  for  motion  picture  pro- 
duction but  changed  for  men  and  affairs  the  world  over.  It 
was  not  to  be  expected  that  despite  rumors  of  disturbed  con- 
ditions which  have  percolated  through  the  Rockies  Into  Holly- 
wood that  Hollywood  should  have  become  particularly  excited 
so  long  as  the  heavy  remittances  from  the  East  continued  duly 


to  arrive  here.  But  there  will  be  less  money  coming  to  Holly- 
wood out  of  the  East  and  it  will  remain  for  Hollywood  to  make 
the  best  of  It. 

The  creative  artist  must  be  compensated  substantially — In 
direct  proportion  to  his  or  her  appeal  at  the  box  office.  But 
that  vast  army  of  camp  followers  who  have  hitched  their 
wagons  to  the  stars  of  acting,  writing  and  directing  are  In  for 
a  readjustment  which  we  fear  In  many  cases  Is  going  to  be 
acutely  painful. 

Hollywood  has  made  a  name  for  Itself — In  more  ways  than' 
one.  This  is  going  to  result  in  what  may  be  regarded  as  a 
major  surgical  operation.  With  the  business  of  motion  pictures- 
having  become  for  the  time  being  a  losing  business  and  with 
Hollywood — rightly  or  wrongly — having  a  name  for  reckless  ex- 
penditure it  does  not  require  the  services  of  a  prophet  to  see 
that  the  businessmen  who  are  now  feeling  the  pulse  of  this 
ailing  industry  are  not  going  to  allow  Hollywood  to  escape 
without  severe  attention. 

But  there  remains  for  Hollywood  the  satisfaction  of  knowing 
that  the  vast  array  of  figures  and  data  of  various  kinds  which 
are  now  being  pored  over  by  officials  who  are  going  to  dic- 
tate immediate  policies  for  the  industry  make  amply  plain  that 
the  attraction  on  the  screen  Is  the  one  thing  that  mainly  domi- 
nates results.  While  Hollywood  has  persisted  in  too  many  In- 
stances in  cock-eyed  judgments  on  what  to  make  there  Is  no 
questioning  its  mastery  In  making  what  it  sets  out  to  make. 
Hence  there  Is  no  likelihood  of  Hollywood  being  submerged. 

IN  FACE  OF  ALL  OF  THE  EXISTING  TROUBLESOME  CON- 
ditlons  there  Is  no  more  heartening  fact  than  that  the  business 
of  producing  and  distributing  motion  pictures  continues  right 
up  to  the  present  moment  as  an  exceedingly  good  business. 
If  the  industry  were  not  now  afflicted  with  the  havoc  due  to 
the  vain  struggles  for  power  and  control  in  the  theatre  field  It 
would  come  very  close  to  earning  the  palm  of  being  a  de- 
pression-proof business. 

Hence,  while  Immediately  a  condition  of  widespread  and 
severe  readjustment  must  be  faced  it  Is  by  no  means  idle  talk 
to  say  that  as  soon  as  the  present  emergency  Is  bridged  there  Is 
every  good  reason  for  believing  that  the  Industry  will  again 
be  set  on  the  high  road  to  profitable  operation. 

This,  however,  can  only  be  accomplished  by,  through  and 
with  Hollywood.  Intelligent  and  reasonable  cooperation  on  the 
part  of  Hollywood  In  the  job  of  readjustment  which  now  faces 
the  industry  will  both  make  possible  and  will  facilitate  the 
reconstruction  now  In  progress. 

To  the  end  that  Hollywood  will  continue  to  be  regarded  as 
a  partner  in  the  fortunes  of  the  Industry,  and  not  as  a  self- 
centered  obstructor,  it  is  greatly  to  be  hoped  that  the  pro- 
duction colony  will  enter  heartily  into  the  reconstruction  proc 
esses  which  are  now  in  order. 


14 


MOTION    PICTURE  HERALD 


February    25,  1933 


MARCH  of  the  YEARS 

A  review  by  TERRY  RAMSAYE 


THE  thrills,  +he  laughs,  the  glamours  of 
yesteryear  are  born  anew  on  the 
screen,  in  a  new  motion  picture  con- 
ception, just  brought  into  production  and 
christened  "March  of  the  Years,"  a  two- 
reel  periodic  release. 

Many  and  many  a  year  ago,  Mr.  H.  S. 
Wells,  emerging  from  his  profession  as  a 
teacher  of  science  and  becoming  by  tenta- 
tive steps  a  writer,  evolved  a  story  de- 
stined to  make  him  famous.  It  was  en- 
titled "The  Time  Machine,"  being  the  ac- 
count of  the  adventures  of  a  scientist  with 
a  device  by  which  he  could  travel  back- 
wards and  forwards  in  time,  quite  as  we 
may  in  space.  "March  of  the  Years"  is  In 
essence  a  time  machine.  It  travels  mostly 
back  down  the  vista  of  years  re-creating 
for  the  spectator  dramatic  moments  in 
what  was  once  the  great  news  of  the  day. 

"March  of  the  Years'  "  first  Issue,  pre- 
viewed to  a  theatre  audience  at  the  Play- 
house In  New  Canaan,  Connecticut,  this 
week,  contains: 

BOSS  TWEED,  CZAR  OF  NEW  YORK— 1870. 
How  William  Marcy  Tweed,  the  greatest  politica'. 
boss  of  all  time,  corrupted  the  courts  .  .  .  how 
he  padded  city  contracts  to  the  tune  of  millions 
.  .  how  he  bought  and  manipulated  votes  .  .  . 
how  he  ran  the  whole  town.  How  Tweed  and  his 
henchmen  failed  to  bribe  the  courageous  editor 
of  the  New  York  Times — the  newspaper  that  finally 
brought  about  his  conviction.  How  Tweed  escaped 
from  prison  .  .  .  how  he  was  captured  aboard  a 
Spanish  freighter  .  .  .  and  how,  at  last,  bereft  of 
wealth  and  power,  he  spent  his  last  days,  friend- 
less and  alone,  in  the  Ludlow  Street  Jail. 

HOW  PROHIBITION  GOT  ITS  START— 1880.  The 
indignation  of  the  good,  pure  damsels  of  the  80's 
lights  the  spark  that  eventually  explodes  into 
national  prohibition. 

GABY  AND  MANUEL,  A  ROYAL  ROMANCE— 
1908.  How  Manuel  II,  the  last  king  Portugal  ever 
had,  fell  in  love  with  the  little  Parisian  actress 
Gaby  Deslys  .  .  .  how  he  took  her  to  Portugal 
and  threw  his  country  into  turmoil  by  giving  her 
the  valuable  Braganza  crown  iewels  .  .  .  how  his 
family  and  his  advisors  pled  with  him  .  .  .  why 
he  had  to  abdicate  and  why  Gaby  had  to  flee 
to  Paris  .  .  .  and  what  eventually  happened  to 
them  both. 

A  STARTLING  INVENTION— 1 896.  How  an  in- 
ventor tried  to  make  gallantry  easier  for  gallants 
with  an  automatic  hat-tipping  device  .  .  .  how  his 
invention  worked  .  .  .  and  how,  believe  It  or  not, 
it  looked. 

THE  LIZZIE  BORDEN  SENSATION— 1 892.  The 
brutal  murders  that  shocked  the  country.  How 
the  mutilated  bodies  of  Andrew  Jackson  Borden 
and  his  wife,  Abby — respected  citizens  of  Fall 
River,  Massachusettes — were  discovered  by  quiet, 
church-going  Lizzie  Borden,  Andrew's  daughter  by 
his  first  wife.  What  the  neighbors  said  and 
thought  and  how  and  why  suspicion  fell  on  Lizzie. 
How  Lizzie  was  arrested  and  brought  to  trial  .  .  . 
the  maze  of  strange,  conflicting  testimony  that 
came  out  of  hearings,  inquests,  and  trials  .  .  . 
the  nation-wide  controversy  that  was  started. 
How  Lizzie  was  acquitted  after  a  whole  year  of 
litigation. 

A  BOYISH  DREAM  CREATES  A  NEW  ERA— 1893. 
How  two  Dayton,  Ohio,  brothers,  Orville  and 
Wilbur  Wright,  simply  would  not  stick  to  business. 


The  Yankee  audiences  of  three  shows  at 
New  Canaan  liked  it  immensely  after  the 
first  few  moments  of  adjustment  to  the 
idea  that  the  screen  had  been  invaded  by 
something  new. 

These  re-creations  of  the  sensations  and 
whimsies  of  yesterday  are  studio  per- 
formances by  competent  casts  and  pro- 
duced with  all  of  the  facilities  and  glossy 
smooth  technique  of  feature  picture  mak- 
ing. In  the  role  of  Issue  number  one  ap- 
pear such  players  as  Mr.  and  Mrs.  Charles 
Coburn,  Doris  Rankin,  Edward  Everett 
Hale  III,  Greta  Srandstedt,  Margaret 
Mullen,  Pedro  de  Cordoba  and  Marjorie 
Lytell — to  say  nothing  of  Peter  L.  Naphen, 
president  of  the  March  of  the  Years  con- 
cern, previously  a  banker  and  now  an  actor 
by  dint  of  his  screen  demonstration  of  the 
trick  hat  lifter  of  1 896  In  this  issue.  The 
effective  use  of  Banker  Naphen  as  a  player 
may  be  taken  as  delicate  suggestion  to 
the  Chase  National  Bank.  That's  an  idea 
of  what  to  do  with  vice  presidents.  The 
Guaranty  Trust  Company  alone  could  sup- 
ply the  screen  for  years. 

To  those  familiar  with  the  radio  pro- 
grams of  Time  Magazine,  put  on  the  air 
as  "The  March  of  Time,"  there  will  be  ob- 
served considerable  kinship  of  this  product 
in  the  medium  of  picture  and  sound  on  the 
screen.  "The  March  of  Time"  Is  a  sound 
dramatization  of  highlights  of  today's  news, 
while  "March  of  the  Years"  goes  beyond 
and  back  of  that  technique  by  being  in  a 
sense  retroactive  and  serving  both  eye  and 


In  This  Issue 


The  Box  Office  Champions  of  1932 

Page 

8 

Newspapers  tax  the  motion  picture  in- 

dustry highest  advertising  rates 

Page 

10 

Reconstruction  —  and  the  Studios  —  by 

Martin  Quigley 

Page 

13 

March  of  the  Years — by  Terry  Ramsaye 

Page 

14 

The   magic   of  the   equity  receivership 

explained   by   Louis  Nizer,  prominent 

motion  picture  attorney 

Page 

28 

Receiverships  forcing  unions  to  meet  re- 

vised salary  scales 

Page 

36 

Production  costs  have  not  been  cut,  but 

must  be  halved,  says  Samuel  Goldwyn 

Page 

12 

FEATURES 

Editorial 

Page 

7 

The  Camera  Reports 

Page 

15 

J.  C.  Jenkins  —  His  Colyum 

Page 

54 

DEPARTMENTS 

Box  Office  Receipts 

Page 

48 

Showmen's  Reviews 

Page 

37 

Managers  Round  Table 

Page 

65 

Short  Features 

Page 

62 

Technological 

Page 

64 

Chicago 

Page 

62 

The  Release  Chart 

Page 

80 

Music  in  Motion  Picture  and  Theatre 

Page 

63 

What  the  Picture  Did  for  Me 

Page 

56 

Classified  Advertising 

Page 

86 

ear.  This  new  screen  product  is  of  course 
a  derivative  idea,  evolved,  incidentally,  by 
two  bright  motion  picture  men  who  ob- 
served that  with  this  and  that  and  the  de- 
pression they  had  better  have  a  new 
notion  soon.  That  Is  distinctly  reminiscent 
of  another  big  day  in  screen  evolution 
about  1903,  when  Edwin  S.  Porter,  camera- 
man-producer for  Edison,  observed  that 
the  motion  picture  business  was  dying  on 
its  feet  and  that  if  he  were  to  get  any- 
where he  had  better  start  something.  The 
something  he  started  as  the  result  of  this 
distressing  condition  was  "The  Great  Train 
Robbery,"  first  of  the  "story  pictures"  or 
photoplays,  which  have  come,  as  we  notice, 
to  be  quite  an  element  In  the  Industry. 
"March  of  the  Years"  will  achieve  no 
equivalent  revolution  and  re-birth  of  the 
art,  but  It  bears  promise  of  doing  a  deal 
to  the  betterment  of  the  generally  dull 
and  unhappy  aspect  of  short  production. 
Now  that  newsreels  Increasingly  tend  to 
interviews  with  politicians  standing  against 
brick  walls  and  a  preponderance  of  shorts 
Is  concerned  with  the  process  of  canning 
the  decomposing  remains  of  vaudeville, 
there  would  appear  to  be  special  oppor- 
tunity. 

This  "March  of  the  Years"  is  produced 
by  a  considerable  staff  of  contributors  of 
effort  and  Ideas,  including  the  two  young 
men  referred  to  above,  Louis  DeRoche- 
mont,  variously  a  naval  officer  and  adven- 
turer of  the  camera  from  Raratonga  to 
Paris  and  New  York,  and  Beverly  Jones, 
for  some  years  a  screen  editor  and  di- 
rector, subsequent  to  a  career  with  the 
snare  drum  In  a  California  University  or- 
chestra, where  he  took  an  A.B.  and  a 
ticket  east.  Both  are  members  of  the  Fox 
Movietone  organization,  the  studios  of 
which  concern  produced  "March  of  the 
Years"  under  contract.  The  production  staff 
also  lists  the  sardonic  and  able  Michael 
Cloflne,  editor  of  Hearst  Metrotone 
News.  Mr.  Cloflne  was  once  a  member 
of  Mr.  Hearst's  battalion  of  Itinerant  man- 
aging editors,  who,  under  the  ministrations 
of  the  late  Foster  Coates  and  the  then 
considerably  aggressive  Arthur  Brisbane, 
flitted  about  the  American  landscape  put- 
ting punch  and  sensation  In  Hearst's 
papers. 

Others  of  the  production  staff  are  Ida 
Jaedicker,  Lynn  Shores,  Herbert  Andrews 
and  Joseph  Holton,  musical  com- 
ponent of  the  product,  which  consider- 
ably contributes  to  Its  emotional  content, 
is  under  the  supervision  of  John  Rochetti, 
conductor,  who  also  cooks  a  handsome  line 
of  spaghetti  in  his  off  hours. 

"March  of  the  Years"  is  to  be  released 
at  Intervals  yet  to  be  determined.  Release 
negotiations  are  in  progress  and  presum- 
ably will  be  announced  shortly. 


February    25,  1933 


MOTION    PICTURE  HERALD 


15 


THE  CAMERA  CEDCCTS 


HOME  OFFICE  FOLK  HOSTS.  Members  of  the  Columbia  organiza+ion  and  their  guests  at  annual  dinner-dance  held  at  the 
Waldorf-Astoria  hotel  in  New  York  last  Saturday  evening.    Several  hundred  attended  the  affair. 


BRITISH  FILM  EXECUTIVE  ON  VISIT.  Louis  B.  Mayer,  vice-presi- 
dent of  MGM  in  charge  of  production,  shown  as  he  greeted 
Lord  and  Lady  Lee  of  London,  at  the  MGM  studio  in  Culver  City. 
His  Lordship  is  vice-president  of  the  Gaumont  British  Picture 
Corporation,   and   is  studying   American   production  methods. 


TO  ENTERTAIN  FILM  BALL  GUESTS.  Two  famed  dispensers  of 
screen,  stage  and  radio  comedy  giving  due  advance  attention 
to  the  Motion  Picture  Club's  annual  ball  at  the  Waldorf-Astoria 
hotel  in  New  York  March  4.  They're  Al  Jolson  and  J^ck  Pearl 
(Baron  Munchausen),  if  we  need  say  so. 


16 


MOTION    PICTURE  HERALD 


February    25,  1933 


YOUNG  LAUGHTER.  (Above)  A  horizon- 
tal view  of  a  joke  being  enjoyed  by  Eric 
Linden  and  Helen  Mack  on  the  set  for 
"Sweepings,"  a  Lionel  Barrymore  picture, 
at  the  RKO  Radio  studio. 


REALISM.  And,  they  say,  it  really  was  real,  was  this 
bout  between  Kane  Richmond  and  a  python  of  the 
Malaya  jungle.  Richnnond  has  the  masculine  lead  in 
"Man  Eater,"  for  which  Fox  sent  an  expedition  to  the 
Federated  Malay  States. 


MAID  OF  ARABY.  (Below)  Carlotta  Monti 
as  she  appears  in  the  Monarch  production, 
"Kiss  of  Araby."  Other  prominent  mem- 
bers of  the  cast  are  Maria  Alba,  Walter 
Byron  and  Claire  Windsor. 


CAPRICE.  As  the  mood 
comes  upon  Rosahe  Roy, 
one  of  the  principals  in  Uni- 
versal's  latest  chapter  play, 
"Clancy  of  the  Mounted." 


STAR.  At  the  dressing  table  with  Bette  Davis,  as  she  mixes  makeup  with  dialogue 
in  special  preparation  for  "Ex-Lady,"  her  first  picture  since  Warner  Brothers  elevated 
her  to  stardom  following  a  rather  brief  apprenticeship.  Shown  going  through  the 
lines  with   her  is  her  leading   man.  Gene  Kayn^.ond. 


February    25,  1933 


MOTION    PICTURE  HERALD 


17 


EVENING  AT  HOME.  (Above)  The  coffee 
hour,  beginning  an  evening  of  leisure  for 
Mr.  and  Mrs.  Arliss  following  a  busy  day 
at  the  studio.  They're  together  in  War- 
ners' "The  King's  Vacation." 


CHARACTER  STUDY.  (Below)  An  unusual 
portrait  by  Scotty  V^^elbourne  of  Sheila 
Terry,  one  of  the  newer  Warner  Brothers 
players,  here  shown  as  she  appears  in 
"The  Silk  Express." 


mm  ■  Hi 


SIMPLICITY.  Characterizing 
a  new  study  of  Mary  Carlisle, 
MGM  featured  player.  Miss 
Carlisle  has  an  important 
role  in  "Men  Must  Fight." 


AS  HE  IS.  And  as  few  ever  see  him.  For  this  is  Andy 
Clyde  just  before  the  makeup  goes  on  that  transforms 
him  into  that  comical  old  codger  of  Educational  com- 
edies. Clyde  Is  shown  with  his  pal  Bunny,  arriving  at 
the   studio   for  a   day's  work   manufacturing  laughter. 


PRODUCTION  PANORAMA.  Shooting  a  courtroom  scene  at  Universal  for_  "The 
Kiss  Before  the  Mirror."  Among  lights  and  cameras  is  James  Whale,  the  director 
(holding  script),  while  in  front  of  him  is  Karl  Freund,  chief  cameraman  (though  recently 
promoted  to  a  directorship).  Others  are  Frank  Morgan,  Jean  Dixon  and  Paul  Lukas. 


18 


MOTION    PICTURE  HERALD 


February    25,  1933 


THIS  WEEK 


"...  A  CONVINCING  DEMONSTRA- 
tion  of  the  possibilities  of  the  new  art 
medium  in  its  own  proper  field,"  is  the 
phraseology  (in  part)  of  Arthur  Ruhl,  in  a 
recent  effusion  in  his  columnar  "Second 
Nights"  in  the  New  York  Herald  Tribune, 
lauding  Fox's  "Cavalcade."  Continuing, 
Mr.  Ruhl  declares,  "...  the  superiority 
of  the  sound-film  medium  to  the  ordinary 
theatre  for  such  flowing  historic  spectacles 
as  this  seems  unquestioned.  ..." 

V 

LAST  WEEK  IN  UNITED  STATES  Dis- 
trict court  was  filed  a  voluntary  petition 
in  bankruptcy  by  Albert  Griffith  Grey, 
famed  D.  W.  Griffith's  half-brother.  Listed 
were  liabilities  of  $79,284,  assets  of  $150. 
Largest  creditor:  North  River  Savings 
Bank,  $21,000.  .  .  . 

V 

COLLAPSE  OF  THE  DECEMBER,  1931, 
agreement,  among  studios,  designed  to 
write  finis  to  troublous  "star  raids,"  Is 
visioned  on  the  Coast  in  the  resignation 
of  Edwin  J.  Loeb,  attorney  of  standing, 
agreement  arbitrator.  .  .  . 

V 

COSTLY  ANNUAL  NATIONAL  SALES 
conventions  will  feel  this  year  the  pressure 
of  economic  demand.  Currently  gather- 
ing, sales  heads  favor  compromise:  re- 
gional sessions  or  district  manager  meet- 
ings only.  Average  national  session  cost 
has  been  estimated  at  $60,000  to  $100,000 
per  gathering.  Estimated  savings  to  each 
company,  $50,000  to  $75,000.  .  .  . 

V 

LONG  ACTOR,  NOW  AUTHOR  Mo- 
mentarily, John  Barrymore  of  the  notable 
histrionic  family.  Is  currently  writing  in  the 
American  Magazine  of  the  lives  of  him- 
self, Lionel,  Ethel.  Their  Hollywood  ex- 
periences will  occupy  the  third  and  final 
Installment,  In  the  April  issue.  .  .  . 

V 

A  DOUBLE-PAGE  SPREAD  ADVERTISE- 
ment,  highly  laudatory,  signed  by  city  offi- 
cials, firms,  appeared  recently  In  the 
Standard  -  Sentinel,  Hazleton,  Pa.,  news- 
paper, commending  M.  E.  Comerford  on 
his  resumption  of  control  of  the  Comer- 
ford-Publix  Theatres,  promising  support  for 
his  Hazleton  houses.  .  .  . 

V 

PRESSING  OVERHEAD  CURTAILMENT, 
Fox,  under  the  studio  managership  of  J.  J. 
Gain,  has  wielded  the  guillotine  of  eco- 
nomic necessity:  average  general  salary 
reduction,  20  per  cent;  dropped  from  the 
payroll,  between  150  and  200;  merged  are 
the  duties  of  several  departments.  Af- 
fected are  Movietone  City,  the  Western 
Avenue  plants.  .  .  . 


THE  MOTION  PICTURE  INDUSTRY  WAS 
favored  recently  when  the  select  commit- 
tee of  the  India  government  on  the  Ottawa 
tariff  bill,  adjunct  of  last  year's  Empire 
Economic  Conference,  decided  without  op- 
position to  retain  the  existing  duty  of  25 
per  cent  on  raw  film  imported  into  India, 
except  In  the  case  of  British  stock,  on  which 
the  duty  would  be  sliced  by  10  per  cent. 
This  in  place  of  the  Ottawa  tariff  bill  pro- 
posal for  duty  of  30  per  cent  on  non-Em- 
pire and  20  per  cent  on  Empire  stock. 
K.  S.  Hirlekar,  secretary  of  the  Motion 
Picture  Society  of  India,  who  went  from 
Bombay  to  New  Delhi  to  present  the  in- 
dustry's side,  writes  Motion  Picture  Herald 
that  he  told  the  committee  80  per  cent 
of  India's  film  imports  come  from  non-Em- 
pire countries.  .  .  . 

V 

WITH  "WAFFLES,"  OLIVER  MOROSCO, 
current  Los  Angeles  stage  producer  with 
a  background  of  25  New  York  successes, 
will  bow  into  the  realm  of  the  screen, 
producing  one  (with  options  for  others)  at 
the  RKO  Pathe  plant.  .  .  . 

V 

DETERMINATION  BEING  AN  IMPOR- 
tant  factor,  things  look  reasonably  bright 
for  the  producing  industry  of  the  Philip- 
pine Islands.  From  Delbert  Goodman  of 
Fox  comes  information  Indicating  a  transi- 
tion under  the  direction  of  Hollywood  ex- 
perts. Pioneering  in  the  talking  field  are 
Manila  Talkatone,  Inc.,  Malayan  Pictures 
Corporation,  the  latter  having  imported 
Harry  Blanchard  (sound),  John  Silver  (cam- 
era), Hugh  Gwynne  (laboratory)  with  ex- 
panded production  planned.  .  .  . 

V 

DEFAULTING  RECENTLY  ON  A  SEMI- 
annual  interest  payment  on  six  per  cent 
bonds  maturing  in  1946  was  Stanley-Row- 
land-Clark Corporation,  Warner  Pittsburgh 
subsidiary.  To  Peoples-Pittsburgh  Trust 
Company,  trustee,  was  passed  word  that 
an  interest  sinking  fund  adjustment  plan  is 
In  the  air,  to  be  submitted  soon  to  bond- 
holders. .  .  . 

V 

FOUR  PATENTS  ARE  INVOLVED  IN  THE 
infringement  suit,  filed  in  Wilmington,  Del., 
United  States  district  court,  of  Frank  L. 
Dyer,  Ventnor,  N.  J.,  against  Sound  Stu- 
dios of  N.  Y.,  Inc.,  involving  long-playing 
sound  records  In  talking  films,  radio  broad- 
casting, etc.  Sought  are  temporary,  later 
permanent  injunctions.  .  .  . 

V 

LESS  THAN  TWO  MINUTES  HAS  BEEN 
decided  upon  as  the  trailer  running  time 
most  favored  by  exhibitors.  Consequently 
Warner-First  National  material  will  be  cut 
from  250-300  feet  to  approximately  175 
feet.  .  .  . 


AS  PLANS  GO  FORWARD  FOR  THE 
Third  International  Cinematographic  Com- 
petition, set  for  April  12-27  at  Milan,  Italy, 
general  regulations  for  competition  appear. 
Films  of  any  kind  and  nationality  may  be 
shown,  provided  they  have  not  previously 
been  exhibited  in  Italy.  Description  of 
subject,  copy  of  dialogue  in  French  or 
Italian  must  accompany  the  film.  An  execu- 
tive committee  will  decide  which  are  to 
be  shown  to  the  public  at  Milan's  San  Carlo 
Cinema,  to  be  there  judged  on  a  point 
merit  system  for  various  production  phases. 
The  competing  firms  will  be  wholly  respon- 
sible for  their  own  wares,  the  Milan  Fair 
assuming  none.  .  .  . 

V 

UNEMPLOYED  PRESS  AGENTS,  PRINCI- 
pally  members,  are  to  be  the  object  of 
the  solicitude  of  a  committee  of  New 
York's  Motion  Picture  Club,  headed  by 
Monroe  Greenthal.  Attempt  will  be  made 
to  place  those  who  apply.  With  Mr. 
Greenthal  are  working  Paul  Benjamin,  Ray 
Gallagher,  Jack  Harrower,  Gerald  Grif- 
fin, Joe  Gallagher.  Re-elected  recently 
were  the  Club's  current  officers:  Lee  A. 
Ochs,  president;  Jack  Alicoate,  first  vice- 
president;  James  Ryan,  second  vice-presi- 
dent; Herbert  R.  Ebenstein,  treasurer;  Tom 
Wiley,  secretary.  .  .  . 

V 

PLANNED  IS  A  NEW  CORPORATION, 
chartered  under  New  York  laws,  to  pur- 
chase from  the  receivers  the  properties 
of  the  Shubert  Theatre  Corporation,  as 
part  of  Its  reorganization.  Lee  Shubert, 
reorganization  committee  chairman,  will 
manage  the  new  company,  operating  pri- 
marily as  a  holding  and  management  com- 
pany for  the  properties.  Holders  of  re- 
ceivers' certificates  are  included  In  an 
arrangement  involving  the  stock  of  the 
new  company.  .  .  . 

V 

STUDENT  PROGRESS  IS  20  TO  38  PER 
cent  facilitated  through  the  use  of  the  talk- 
ing picture  in  science  instruction,  Harvard's 
School  of  Education  contends.  Basis  of 
contention:  tests  among  Boston  public- 
scholars,  one  group  using  text  book  alone, 
the  other  little  text,  mostly  films.  .  .  . 

V 

MISCONDUCT  WARRANTING  DISMIS- 

sal  was  the  defense  of  Universal  Pictures, 
Ltd.,  in  the  London  action  of  James  Van 
Bibber  Bryson  for  £3,880  ($13,000  current- 
ly) damages  for  alleged  wrongful  dismissal 
as  managing  director.  Misconduct  was 
denied.  .  .  . 

V 

A  LOSS  OF  $235,503  for  the  year  ended 
December  31,  1932,  recently  was  reported 
by  Technicolor,  Inc.,  and  subsidiaries,  after 
all  charges,  including  amortization,  depre-: 
ciation.  .  .  . 


THE  BIG  SHOW 

GOES  ON! 

YouVe  heard  about  the  sensational 
box  office  records  of  "Sign  of  the 
Cross''  and  "She  Done  Him  Wrong'\.. 

You're  still  wondering  how  to  equal 
the  gross  receipts  of  "Horse  Feathers" 
and  "Big  Broadcast"*** 

No  wonder  Variety  rates  Paramount 
FIRST  in  box  office  attractions 

No  wonder  The  Motion  Picture 
Academy  of  Awards  gave  Paramount 
FIVE  first  trophies.** 

The  same  PARAMOUNT  which 
scored  these  great  stabilizing  tri* 
umphs  is  moving  ahead  **♦  moving 
ahead  to  greater  successes  with  this 
new  group  of  releases*.* 


I 

WITH 

BRIAN  AH  KNE 

ALISON  SKIPWOHTH 

J  ROUBEN  MAMOULIAN 

PRO  DUCTION 

{/[  (j^ammount  (j^ictart 

A  thrillingly  living  human 
story  of  0  woman  too  love- 
hungry  for  love  


Charging  Hell  of  Wild 
Beasts  Loosed  Upon 
a  Helpless  City  I 


OF  THE 


THE  LIOH  MAN 

( BUSTER  CRABBE  ) 
FRANCE5  DEE 

Cparamomt  Cpidare — 


Miriam 

HOPKINS 

JACK  LaRUE 

WILLIAM  GARGAN 
WILLIAM  COLLI ERjr. 
mVING  PICHEL 
SIRGUY  STANDING 

Directed  by  STEPHEN  ROBERTS 


4 


A  Love  Story  Under- 
standable to  Every 
Woman. ..This  Girl... 
Frail . . .  Troubled  . . . 
Whether  to  Give 
Herself  to  Save  Her 
Soul,  or  Give  Her 
Soul  to  Save  Herself 
...PulsingWithAllthe 
Emotional  Power  of 
"A  Fa  rev^el  I  to  Arms." 


O  U  NT 


Another  Bigger  "Big  Broadcast." 
Names! . ..  Names!...  Names!... 
the  Glamor  of  Joyce...the  Com- 
edy of  Fields ...  the  Popularity 
and  Melodies  of  Vallee...the 
Laughter  and  Box  Office  Draw 
of  Burns  and  Allen  and  Stoop- 
nagle  and  Budd  .  .  .the  Beauty' 
of  Maritza.  New  Celebrities 
Being  Added  Every  Day  


/ 


PEOdYHOPKINSJOYCE 

W.C.  FIELDS 

RUDY  VALLEE 

BURNS  av  ALLEN 

COLONEL  STOOPNAOLE 

BUDD 

SARI  MARITZA 


and  other  bigf  screen 
and  radio  stars  . . . 

(2  Qaramount  Qicture 


'4 


1/1 


/a 


PRESOLD  TO  THE  PUBLIC  BY 
NEWSPAPER  AND  MAGAZINE 
PUBLICITY  FROM  COAST  TO  COAST; 

SONG  OF  SONGS-MARLENE  DIETRICH: 
Storni'center  of  new  style  vogue!  Pictures  of 
Dietrich  in  men*s  clothing  .  .  ♦  ♦  quoted  .  ♦  ♦  ♦ 
praised  ....  talked  about! 

A  BEDTIME  STORY  -  MAURICE  CHE- 
VALIER and  the  baby  with  the  Chevalier  lip: 
Has  had  2,217  pictorial  "breaks"  up  to  Feb.  7. 

SHAME  OF  TEMPLE  DRAKE:   From  a 
sensational  novel. 

INTERNATIONAL  HOUSE:  Do  you  re- 
member "Big  Broadcast"?.... Here's  another 
one  with  Peggy  Hopkins  Joyce,  space-grabber 
de  luxe,  and  Rudy  Vallee,  Burns  &  Allen,  and 
Colonel  Stoopnagle  &l  Budd. 

Watch  for  smash  campaigns  on  "The  Lion 
Man"  in  KING  OF  THE  JUNGLE  and 
on  MURDERS  IN  THE  ZOO. 


February    25,  1933 


MOTION    PICTURE  HERALD 


27 


First  great  stellar  name  of  motion  pictures  goes  out  with 

JAMES  J.  CORBETT 


by  TERRY  RAMSAYE 

WHEN  JAMES  J.  CORBETT  DIED  IN  HIS 
sixty-sixth  year  at  his  home  in  Bayside, 
Long  Island,  last  week,  the  first  great 
stellar  name  of  the  motion  picture  went 
out.  It  was  at  the  very  dim  beginning  of 
the  motion  picture,  so  long  ago  and  ob- 
scurely that  the  screen  world  does  not 
remember,  but  it  was  the  great  name 
and  fame  of  Corbett  which  motivated  de- 
velopments of  great  consequence  to  the 
motion  picture. 

The  passing  of  "Gentleman  Jim"  is  a 
loss  to  the  Broadway  of  tradition.  He 
will  be  missed  about  the  Lambs  and  the 
Friars,  and  by  the  worshipful  youngsters 
of  the  streets  of  Bayside.  For  almost  a 
generation  Jim  Corbett  has  been  a  great 
American  personality,  the  exponent  of  the 
sport  of  the  prize  ring  who  first  con- 
ferred upon  it  some  aura  of  respectability 
and  honor,  and  who  lived,  alas,  to  see  it 
flounder  through  ill-fame,  scandal. 

The  end  had  been  approaching  for  a 
long  time  for  "Gentleman  Jim."  His 
death  was  caused  by  a  cancer,  kindly 
cloaked  for  him  by  his  doctors  as  "heart 
trouble."  The  first  star  of  the  screen, 
Corbett  last  appeared  before  the  camera 
some  three  years  ago,  with  Mrs.  Corbett, 
in  his  Bayside  garden  in  lilac  time,  for  a 
magazine  reel. 

Corbett's  first  impingement  on  the 
motion  picture  was  in  1895.  And  how  the 
years  do  stretch  away  back  yonder!  This 
famous  fighter,  just  now  laid  to  rest  in 
1933,  is  the  man  who  defeated  the  great 
John  L.  Sullivan  who  is  the  man  who  beat 
Jake  Kilrain,  of  Richbourg,  Miss.,  in  1889. 

THAT  EARLY  DAY  MOTION  PICTURE 
career  of  Corbett's  was  so  long  ago  that 
even  he  forgot  the  earlier  facts  of  it  when 
he  came  to  write  his  notable  biography, 
"The  Roar  of  the  Crowd,"  a  half  a  dozen 
years  ago.  It  happened  thus.  Back  in 
1895,  the  Edison  peep  show  Kinetoscope 
had  just  emerged  upon  the  market  with  a 
"parlor"  at  1155  Broadway.  Two  young- 
men-abput-Broadway,  brothers,  Grey  and 
Otway  Latham,  merry  frequenters  of  the 
Hoffman  House,  strolled  in  and  hit  upon 
the  notion  that  this  new  born  art  of  th- 
motion  picture  could  very  well  purvey  pic- 
tures of  prize  fights.  They  became  con- 
cessionaires of  the  Kinetoscope  Company 
and  opened  a  peep-show  parlor  at  83 
Nassau  street,  presenting  a  synthetic  fight 
between  Michael  Leonard  and  Jack  Gush- 
ing, a  round  to  a  machine,  with  six  ma- 
chines In  the  battery.  Success  prompted 
ambition  and  the  Lathams  sought  a  better 
drawing  card,  the  champion,  Mr.  Corbett. 

Corbett  signed  with  the  Kinetoscope  Ex- 
hibition Company,  the  Latham  concern,  an 
exclusive  contract  to  appear  in  motion  pic- 


tures for  no  one  else,  and  to  fight  six 
rounds  of  one  minute  each — the  capacity 
of  the  peep  show  machines  —  with  Pete 
Courtenay  In  the  presence  of  the  Edison 
Kinetograph,  the  recording  camera,  on  a 
flat  car  at  West  Orange. 

The  Corbett-Courtenay  fight,  with 
Gentleman  Jim  delivering  the  knockout  in 
the  sixth  machine,  was  the  sensation  of 
Nassau  street  and  the  adjacent  region. 
Crowds  stood  in  line  to  file  past  the  peep 
show  machines. 

This  line-up  outside  the  doors  gave  the 
Latham  brothers  something  to  think  about. 
They  decided  that  the  films  should  be 
hooked  up  with  a  magic  lantern  so  a  whole 
roomful  of  the  spectators  could  be  enter- 
tained at  once.  A  lot  of  Involved  motion 
picture  history  is  concerned. 

THOMAS  EDISON  HAD  A  HALF-COM- 
pleted  projection  machine  and  ample 
knowledge  of  the  projection  problem,  but 
he  was  not  ready  to  launch  such  a  device 
while  the  peep  shows  were  prospering. 
The  Lathams  could  get  no  aid  in  that 
quarter.  They  called  in  their  father.  Major 
Woodville  Latham,  a  chemist  and  scientist, 
who  had  a  disapproving  look  at  the  fight 
pictures  and  set  about  the  problem  of 
building  a  projector,  with  meanwhile  the 
attentions  and  services  of  the  technically 
minded  Enoch  J.  Rector,  a  college  friend 
of  the  Latham  brothers  from  Virginia. 

The  Latham  "Pantopticon,"  a  faulty 
approximation  of  a  projection  machine, 
did  manage  to  put  a  flickering  version  of 
yet  anotfier  fight  on  the  screen  at  156 
Broadway,  present  site  of  the  Westing- 
house  building,  on  the  astonishing  date  of 
May  20,  1895,  a  full  year  ahead  of  the 
real  dawn  of  the  screen's  Broadway  career 
up  at  Koster  &  Bial's  Music  Hall  in  Herald 
Square. 

Meanwhile  the  Latham  projects  waned, 
for  reasons  that  are  no  part  of  our  story. 
Enoch  J.  Rector  and  another  stockholder, 
Samuel  J.  Tllden,  Jr.,  son  of  the  famous 
Tilden  who  was  elected  president  and 
counted  out  of  It,  departed  from  the  com- 
pany, acquiring  the  Corbett  contract  as 
they  went. 

It  was  the  autumn  of  1895.  Freckled 
Bob  Fitzsimmons,  up  from  Australia  came 
challenging.  Dan  Stuart,  promoter,  ar- 
ranged a  fight  with  Corbett  in  Texas  and 
got  into  a  legal  muddle.  The  fight  was 
called  ofF  and  Jim  Corbett  got  consider- 
ably annoyed.  He  handed  over  the  belt 
to  Peter  Maher  and  came  back  to  New 
York.  Meanwhile  Rector  and  Tllden  held 
the  rights  on  the  fight.  The  Maher-FItz- 
simmons  fight  was  fought  at  last  across 
the  Rio  Grande  in  Mexico.  It  lasted  about 
two   seconds.     Fitzsimmons   feinted  and 


swung  and  Maher  came  down  outside  the 
ring.  One  spectator  from  New  York  sat 
at  ringside  and  missed  the  fight  entirely, 
having  had  a  flask  at  his  lips  in  the 
moment  in  which  it  occurred. 

Popular  clamor  made  Corbett  resume 
the  title  again.  Meanwhile  Rector  evolved 
a  camera  of  his  own,  made  to  take  long 
lengths  of  film,  and  a  projection  machine 
which  he  called  the  Verlscope.  It  used 
film  wider  than  the  Edison  standard,  to 
thwart  the  duping  pirates  who  were  copy- 
ing all  available  films  at  the  time. 

When  at  last  Corbett  went  into  the  ring 
to  face  Fitzsimmons  on  St.  Patrick's  Day 
of  1897,  the  canvas  at  the  edges  was 
painted  "Copyrighted  by  the  Verlscope 
Company,"  so  that  any  picture  made 
would  confess  Its  Infringement. 

When  the  battle  was  over  Fitzsimmons 
was  champion  and  Rector  had  I  1,000  feet 
of  film.  It  was  the  longest  picture,  far  the 
longest,  that  had  ever  been  made.  He 
returned  to  New  York  with  it  and  it  ran 
for  half  the  summer  at  the  Academy  of 
Music  in  Fourteenth  street,  on  the  site 
now  occupied  by  the  Consolidated  Gas 
building.  The  picture  drew  more  public 
attention  for  the  screen  than  any  prior 
effort — and  Incidentally  put  the  lowbrow 
brand  of  pugilism  on  the  screen  for  many 
and  many  a  year.  It  brought  the  first 
Pennsylvania  effort  at  restrictive  legisla- 
tion, flowering  at  last  In  the  classic  motion 
picture  censorship  of  today  at  Philadel- 
phia. 

Corbett  back  in  New  York  went  under 
the  stage  management  of  William  A. 
Brady,  ready  to  promote  fight  or  drama, 
and  appeared  In  a  number  of  plays. 

Meanwhile,  since  we  are  talking  screen 
history,  SIgmund  Lubin  of  Philadelphia,  be- 
ing unable  to  dupe  the  Verlscope  pictures, 
employed  two  freight  handlers  to  fight  for 
his  camera  and  put  out  what  he  adver- 
tised as 

"The  Great  Corbett  Fitzsimmons  Fight" 
(In  Counterpart) 

The  Corbett  pictures  extended  the 
scope  of  the  camera  and  the  projection 
machine  and  gave  them  for  the  first  time 
the  physical  capacity  to  deal  with  the 
dramatic  product  which  was  presently  to 
be  evolved. 

The  old  Corbett  contract  with  the  Verl- 
scope company  was  never  cancelled  but  It 
became  considerably  forgotten.  In  more 
recent  years  Corbett  appeared  In  numer- 
ous parts  In  various  motion  pictures,  and 
from  time  to  time  upon  the  stage. 

The  roughneck  following  of  the  prize 
ring  hated  him  for  years  because  he  beat 
John  L.  Sullivan,  but  "Gentleman  Jim" 
survived  to  be  the  best  tradition  of  the 
ring,  and  so  he  died. 


MOTION    PICTURE    HERALD  February    2  5,    19  3  3 

OF  EQUITY  RECEIVERSHIP 


28 

THE  MAGIC 


The  obligation  to  pay  a  debt  is  the  first 
principle  recognized  by  law.  Yet  when 
debts  become  so  burdensome  that  they  are 
crushing,  the  law  sympathetically  creates 
machinery  to  relieve  the  debtor.  Thus  the 
law  of  bankruptcy  permits  a  debtor,  if  he 
surrenders  all  his  property,  to  be  relieved  of 
his  debts  so  that  he  may  start  life  over 
again  without  the  handicap  of  his  past  obli- 
gations. 

With  the  growth  of  huge  corporations 
which  not  only  own  property  but  operate 
large  businesses,  a  more  complex  problem 
has  arisen.  The  question  is  not  only  how 
to  relieve  the  corporation  of  its  debts  but 
how  to  permit  it  to  retain  its  beneficial 
property,  operate  its  business  and  divest 
itself  of  obligations  which  are  draining  its 
assets.  The  law,  ever  plastic  to  the  demands 
of  changing  conditions,  has  again  sympa- 
thetically created  a  device  to  afford  relief. 
It  is  the  device  of  equity  receivership. 

How  magical  is  this  comparatively  new 
creation  of  law?  To  what  extent,  if  at  all, 
does  it  relieve  the  corporation  of  its  onerous 
contracts  and  leases  while  permitting  it  to 
retain  its  valuable  property  ?  How  much  has 
the  obligation  to  pay  a  debt  been  modified? 
This  article  discusses  several  important 
principles  of  equity  receivership  for  the 
benefit  of  the  business  man  who  comes  in 
contact  with  these  practical  questions.  Be- 
cause of  this  purpose  academic  exhaustive- 
ness  is  sacrificed  in  the  interest  of  sim- 
plicity. 

The  Nature  of  a  Receivership 

When  a  corporation  goes  into  receivership 
the  court  takes  over  the  administration  of  its 
affairs.  The  receiver  is  the  hand  of  _  the 
court.  He  is  not  an  agent  of  the  corporation; 
he  is  the  officer  of  the  court  to  receive,  collect, 
care  for  and  dispose  of  the  property  which  has 
come  into  the  court's  custody.  The  object  of  the 
receivership  is  to  avoid  the  immediate,  forced 
sale  of  the  corporation's  property  to  satisfy 
pressing  creditors.  In  these  days  creditors  must 
be  protected  against  their  own  avarice— for 
only  great  sacrifice  can  result  from  immediate 
liquidation  in  the  present  market.  Receivership 
makes  possible  slow  and  sane  liquidation.  Un- 
like bankruptcy,  its  remedy  is  applicable  even 
though  the  corporation  is  solvent. 

The  court  places  its  protective  wings  around 
the  property  and  prevents  interference  from 
third  parties,  even  though  they  are  creditors. 
No  action  can  be  taken  by  or  against  the  cor- 
poration without  the  sanction  of  the  court.  If 
anything  is  done  in  respect  to  the  property  it 
must  be  done  by  and  through  the  receiver.  No 
execution  upon  a  judgment  can  be  exercised  by 
the  sheriff.  The  immediate  advantage  therefore 
is  that  no  creditor  may  seize  the  property  of 
the  corporation  because  of  a  judgment  he  may 
have — and  claimants  may  not  even  reduce  their 
claims  to  judgment  until  they  have  obtained 
permission  of  the  court  to  sue.  As  one  court 
expressed  it,  the  appointment  of  a  receiver  has 
the  same  effect  as  the  legislative  declaration  of 
a  moratorium  to  prevent  creditors'  collection  of 
debts  during  a  specific  period  of  time  {Scatter- 
good  vs.  American  Pipe  &  Construction  Co., 
247  Fed.  712).  In  these  days  of  depression  the 
wolf  may  be  at  the  door,  but  by  means  of  an 
equity  receivership  at  least  the  sheriff  can  be 
kept  away  from  the  door.   In  this  way  peace 


Louis  Nizer,  Motion  Picture 
Attorney,  Presents  the  How  and 
Why  in  Everyone' s  Language 

by  LOUIS  NIZER 


what  with  thi$  and  that,  some  new  no- 
menclature, not  to  say  new  processes,  are 
coming  into  the  motion  picture  industry  in 
these  days  of  readjustment.  Prominent 
afnong  them  are  the  processes  called  "re- 
ceivership" and  movements  thereto  related. 
For  the  cause  of  clarification  and  tinder- 
standing,  and  for  a  realization  that  some 
of  the  horrendous  legal  words  do  not  really 
imply  disaster.  Motion  Picture  Herald 
has  invited  Mr.  Louis  Nizer,  a  person  of 
much  legal  experience  with  the  affairs  of 
the  screen,  to  make  an  exposition  of  the 
subject.  Mr.  Nizer  is  a  nationally  known 
figure  in  the  legal  affairs  of  the  motion  pic- 
ture, but  we  shall  repeat  here  the  who's 
who  data  concerning  him  appearing  in 
Motion  Picture  Almanac,  which  says: 

Louis  Nizer,  prominent  attorney  and  an  authority 
in  motion  picture  law,  was  born  in  London,  Eng- 
land, on  Feb.  6,  1902.  The  son  of  Joseph  and  Bella 
Nizer,  he  was  educated  at  Columbia  College,  B.  A., 
1922,  and  Columbia  University  Law  School,  LL.B., 
1924,  where  he  twice  won  the  Curtiss  Oratorical 
Prize.  The  United  States  Government  cited  him  for 
his  oratorical  efforts  on  behalf  of  Liberty  Loan 
drives.  He  formed  the  law  firm  of  Phillips  and 
Nizer  in  1926  and  in  1928  became  attorney  and 
executive  secretary  of  the  New  York  Film  Board 
of  Trade.  Subsequently  he  took  over  special  cases 
for  various  distributors.  For  a  year  he  contributed 
special  programs  twice  weekly  over  the  radio.  He 
contributes  articles  to  periodicals,  and  continues  his 
own  general  practice  of  law  in  addition  to  distribu- 
tor representation.  THE  EDITOR 


of  mind  is  given  to  the  receiver  to  work  out  a 
salvation  for  the  harassed  corporation. 

The  object  of  a  receivership  being  to  protect 
the  corporation's  property,  it  is  frequently  nec- 
essary to  continue  the  corporation's  business.  A 
going  concern  may  salvage  its  losses,  retain  its 
good  will,  and  prevent  the  destructive  deprecia- 
tion which  results  from  a  complete  shutting 
down.  So  long  as  the  doors  of  a  business  are 
open,  its  heart  beats  and  there  is  a  chance  for 
recovery.  With  darkness  comes  death.  There- 
fore the  receiver  is  given  not  only  custody  of 
the  property,  but  frequently  the  authority  to 
operate  the  business. 

The  receiver  being  an  officer  of  the  court 
has  no  more  authority  than  that  given  to  him 
by  order  of  the  court.  Where  the  court  author- 
izes the  receiver  to  carry  on  the  business,  it 
vests  in  him  the  management  of  administrative 
details.  (Chicago  Deposit  Vault  Co.,  vs.  Mc- 
Nulta,  153  U.  S.  554).  But  a  receiver  must 
have  more  than  implied  power  to  enter  into 
any  large  commitments,  and  authority  to  act 
cannot  be  predicated  on  mere  inference 
{'Haines  vs.  Buckeye  Wheel  Co.,  224  Fed.  289). 
The  general  rule  in  American  Courts  is  stated 
by  the  Supreme  Court  as  follows : 

"A  receiver  is  not  authorized  without 
the  previous  direction  of  the  court  to 
incur  any  expenses  on  account  of  prop- 
,  erty  in  his  hands  beyond  what  is  abso- 
lutely essential  to  its  preservation  and 
use  as  contemplated  by  his  appointment." 
{Cowdrey  et  al.  vs.  Galveston,  etc.,  Rail- 
road Co.,  93  IJ.  S.  352.) 

Any  expense  incurred  by  the  receiver  in  oper- 
ating the  business  is  an  administrative  expense 
and  is  paid  out  of  the  assets  in  his  hands  before 


any  distribution  is  made  to  creditors.  In  other 
words,  administrative  expenses  are  virtually  a 
first  lien  upon  the  assets.  Otherwise  no  one 
would  deal  with  a  receiver.  For  who  would 
care  to  deliver  merchandise  and  then  become  a 
mere  creditor  with  a  right  to  share  ultimately 
in  the  distribution  of  assets?  Business  men, 
forewarned,  do  not  thus  put  their  heads  in  the 
noose.  Therefore  the  rule  of  priority  of  ad- 
ministrative expense  is  essential  to  the  opera- 
tion of  the  business  by  a  receiver. 

When  two  receivers  are  appointed,  all  de- 
cisions which  commit  the  estate  to  any  obliga- 
tion must  have  the  concurrence  of  both  to  be 
valid.  But  more  important  is  the  concurrence 
of  the  court. 

Thus,  although  the  receiver  may  borrow 
money,  enter  into  contracts,  engage  employees 
and  perform  all  other  acts  necessary  in  the 
operation  of  a  business,  he  must  apply  to  the 
court  constantly  for  instructions.  The  theory 
is  that  it  is  the  court  and  not  the  receiver  which 
is  conducting  the  business.  This  submission  to 
the  court  also  affords  creditors  or  stockholders 
an  opportunity  to  state  their  objections  to  any 
policy  adopted  bv  the  receiver.  In  this  manner 
an  impartial  court  may  decide  from  conflicting 
contentions  what  is  in  the  interest  of  the  cor- 
poration itself. 

Not  Bound  by  Contracts 

A  receiver  is  not  obligated  to  perform  the 
contracts  of  the  corporation.  He  may  elect  to 
do  so,  or  he  may  refuse.  Indeed,  it  is  his  duty 
to  disaffirm  the  corporation's  contracts  if  they 
are  disadvantageous,  for  his  sole  purpose  is  to 
preserve  the  assets  and  not  permit  them  to  be 
drained  by  unwise  commitments.  The  receiver 
is  the  representative  of  the  court  and  not  the 
legal  successor  of  the  corporation,  and  there- 
fore the  contractual  sins  of  the  corporation  are 
not  visited  upon  him. 

The  other  party  to  the  contract  cannot  com- 
pel the  receiver  to  perform  for  the  corporation. 
If,  for  example,  a  landlord  could  require  a 
receiver  to  pay  rent  on  the  corporation's  lease, 
the  landlord  would  be  in  a  better  position  than 
the  ordinary  creditor  who  has  merely  a  claim 
against  the  assets.  In  other  words,  the  land- 
lord would  be  receiving  a  preference  over  gen- 
eral creditors.  The  theory  of  receivership  is 
to  prevent  just  such  inequality  in  the  payment 
of  obligations.  If  there  are  mortgages  against 
the  corporation's  property,  the  receiver  takes 
it  subject  to  such  liens.  But  no  creditor  can 
obtain  priority  by  requiring  the  receiver  to  per- 
form the  corporation's  contracts. 

A  Receiver  May  Adopt  Contracts 

If  he  decides  to  adopt  the  contract  the  other 
party  is  bound  to  it.  The  option  to  disaffirm 
the  contract  is  solely  with  the  receiver  and  not 
with  the  other  contracting  party.  Thus,  while 
the  receiver  may  disaffirm  the  corporation's 
contracts  with  executives  or  actors,  such  em- 
ployees or  actors  cannot  escape  from  their  con- 
tracts with  the  corporation  because  of  the  re- 
ceivership. The  reason  for  this  rule  is  to  enable 
the  receiver  to  preserve  the  assets  of  the  cor- 
poration. Obviously,  if  the  corporation  could 
be  deprived  of  beneficial  contracts  because  of 
the  appointment  of  a  receiver,  the  receivership 
would  defeat  its  very  purpose.  Therefore  the 
law  permits  the  receiver  to  take  the  good  and 
reject  the  bad. 

If  the  receiver  adopts  the  contract,  he  is  held 
to  its  burdens  as  well  as  its  benefits.  He  must 
pay  the  contract  price  and  not  "reasonable 
value."  A  receiver  may  enter  into  an  arrange- 
ment whereby  he  reserves  to  himself  the  right 
to  adopt  or  reject  at  any  time  during  the  re- 


February    25,  1933 


MOTION    PICTURE  HERALD 


29 


PROTECTS  COMPANY  AND  CREDITORS 


ceivership.  In  this  manner  his  performance  un- 
der the  contract  need  not  constitute  adoption 
and  he  has  the  right  at  a  subsequent  date  to 
disaffirm  (Detroit  &  T.  S.  L.  R.  Co.  vs.  Detroit 
T.  &  S.  R.  Co.,  290  Fed.  549). 

DisafRrmance  of  Contracts 

If  the  receiver  disaffirms  a  contract,  he  has 
not  abrogated  it.  He  has  simply  refused  to 
adopt  and  perform  it  himself  as  receiver.  The 
corporation,  nevertheless,  is  still  bound  on  this 
contract,  and  its  breach  is  not  forgiven,  but 
any  claim  or  judgment  is  merely  a  charge 
against  the  estate.  When  distribution  of  assets 
is  made  the  creditors  receive  their  proportion- 
ate shares. 

A  lease  is  merely  a  special  kind  of  contract 
and  therefore,  like  other  contracts,  the  receiver 
may  disaffirm  it. 

The  receiver  may  not  be  able  to  determine 
immediately  whether  adoption  is  a  wise  policy. 
The  law  therefore  permits  him  a  reasonable 
time  in  which  to  make  up  his  mind  whether  to 
adopt  the  lease  or  disaffirm  it  and  surrender 
the  property  to  the  landlord  (Sunflower  Oil  Co. 
vs.  Wilson,  142  U.  S.  313).  The  Supreme 
Court  has  stated  the.  rule  as  follows: 

"The  general  rule  applicable  to  this 
class  of  case  is  undisputed  that  an  as- 
sign or  receiver  is  not  bound  to  adopt 
the  contracts,  accept  the  leases,  or  other- 
wise step  into  the  shoes  of  his  assignor, 
if  in  his  opinion  it  would  be  unprofit- 
able or  undesirable  to  do  so ;  and  he  is 
entitled  to  a  reasonable  time  to  elect 
whether  to  adopt  or  repudiate  such 
contracts."  (Sparhawk  vs.  Yerkes,  142 
U.  S.  1.) 

During  the  period  that  the  receiver  is  in 
possession  he  must  pay  the  rental  provided  for 
in  the  lease  as  an  administrative  expense 
(Mathews  vs.  Butte  Machinery  Co.,  286  Fed. 
801).  As  we  have  seen,  this  means  that  the 
landlord  is  paid  immediately  and  in  cash  and 
is  not  left  with  a  mere  claim  against  the  as- 
sets of  the  corporation. 

If  the  receiver  disaffirms  the  lease  it  has 
been  broken  by  the  corporation  and  not  by  the 
receiver.  Therefore  the  landlord  has  a  claim 
for  rental  and  damages  against  the  corporation. 
This  is  a  mere  claim  against  the  assets  in  the 
hands  of  the  receiver. 

Contracts  Made  by  the  Receiver 

The  practical  effect  of  this  rule  is  very  im- 
portant. The  receiver,  operating  the  business, 
is  relieved  of  the  very  contracts  and  leases 
which  made  a  profitable  enterprise  by  the  cor- 
jMDration  impossible.  True,  a  claim  against  the 
assets  in  his  hands  arises  in  favor  of  the  land- 
lord, but  this  claim  cannot  be  effectively  as- 
serted. It  must  patiently  await  ultimate  dispo- 
sition, perhaps  one  or  two  years  later.  In  the 
meanwhile  there  is  the  temptation  to  adjust 
the  rentals  in  order  to  receive  present  income 
rather  than  acquire  claims  to  be  proportion- 
ately satisfied  in  the  future.  By  means  of  re- 
ceivership the  relationship  between  landlord 
and  tenant  undergoes  an  ironic  change.  The 
pressure  is  now  upon  the  landlord  instead  of 
upon  the  tenant.  The  pleas  of  the  tenant  that 
it  cannot  exist  with  inflated  rentals  and  deflated 
income  no  longer  are  likely  to  fall  on  deaf  ears. 
For  the  power  of  the  receiver  to  disaffirm  the 
lease  gives  persuasion  to  the  plea  which  the 
corporation  never>  had.  Thus,  it  may  be  un- 
necessary in  many  instances  to  ultimately  dis- 
affirm the  lease.  The  landlord  may  find  it  to 
his  interest  to  substantially  adjust  the  rental 
rather  than  rely  upon  a  mere  claim  against  the 
assets  of  the  estate. 

The  receiver  operating  a  business  must  of 
course  enter  into  various  contracts.  He  may 
even  lease  the  corporation's  property,  but  should 


be  careful  not  to  make  such  a  long  lease  as 
would  prevent  or  prejudice  a  sale  of  the  prop- 
erty if  the  court  so  orders.  A  clause  should  be 
inserted  reserving  to  the  court  the  power  to 
cancel  whenever  it  is  deemed  expedient  to  do  so 
(Farmers  Loan  &  Trust  Co.  vs.  Eaton,  114 
Fed  14). 

The  receiver  may,  of  course,  contract  for 
photoplays  or  other  merchandise  necessary  to 
continue  the  operation  of  the  business.  Such 
contracts  must  be  within  his  authority  and  the 
parties  dealing  with  the  receiver  must  look  to 
the  extent  of  his  authority  (Erie  '^Malleable  Co. 
vs.  Standard  Parts  Co.,  299  Fed.  82). 

The  question  arises  concerning  the  extent  of 
the  receiver's  liability  upon  contracts  signed 
by  him  as  receiver.  The  English  courts  make 
the  receiver  individually  responsible  upon  his 
contract,  but  indemnify  him  out  of  the  assets. 
The  American  courts,  however,  have  created 
protection  for  the  receiver  in  this  respect  by 
permitting  him  to  sign  "as  receiver."  In  this 
capacity  judgment  rendered  against  him  is 
merely  judgment  against  the  assets  in  his  hands 
and  not  against  the  individual,  and  his  personal 
property  is  not  subject  to  any  judgment.  The 
rule  is  stated  by  the  U.  S.  Supreme  Court  as 
follows: 

"Actions  against  the  receiver  are  of- 
ficial and  not  personal  and  judgments 
against  him  as  receiver  are  payable  only 
from  the  funds  in  his  hands."  (Mc- 
Nulta  vs.  Lochridge,  141  U.  S.  327). 

The  reason  for  this  rule  is  that  if  the  receiver 
were  held  personally  liable  responsible  men 
could  not  be  obtained  to  act  as  receivers  to 
manage  railroads  or  other  vast  enterprises.  Of 
course,  if  the  receiver  acts  beyond  his  author- 
ity, he  still  is  personally  liable.  But  if  he  has 
acted  under  an  order  of  the  court  or  pursuant 
to  implied  power,  he  is  not  individually  liable 
(Haines  vs.  Buckeye  Wheel  Co.,  224  Fed.  289). 

Stock  Owned  by  Corporation 

If  the  corporation  in  receivership  owns  100 
per  cent  or  less  of  the  stock  of  another  cor- 
poration, not  in  receivership,  what  is  the  effect? 

The  stock  is  an  asset  and  the  receiver  will 
receive  any  dividends  paid  just  as  he  receives 
interest  on  mortgage  or  bonds. 

The  receiver  also  has  the  right  to  require 
that  the  stock  be  transferred  to  his  name  so 
that  he  may  vote  it.  It  is  his  duty,  however, 
as  in  all  other  matters,  to  consult  the  court, 
even  as  to  how  to  vote  on  any  important 
matters. 

Certain  it  is  that  the  corporation  not  in 
receivership  is  not  affected  by  the  receivership 
of  the  corporation  which  owns  its  stock. 

Reorganization 

Ultimately  the  receiver  must  sell  the  cor- 
poration's property  in  order  to  liquidate  the 
assets  and  distribute  the  moneys  to  the  credi- 
tors. However,  forced  sale  at  the  end  of  the 
receivership  is  as  unwise  as  at  the  beginning, 
for  great  sacrifice  is  certain  to  be  suffered. 
Consequently,  the  device  of  reorganization  is 
resorted  to.  A  new  corporation  is  organized 
which  buys  the  assets  of  the  corporation  in 
receivership. 

The  sale  in  this  instance  is  not  a  "forced" 
one.  It  is  as  friendly  as  the  receivership  which 
was  obtained  at  the  request  of  a  friendly  credi- 
tor and  with  the  consent  of  the  board  of  direc- 
tors. Various  committees  are  organized  to  pro- 
tect the  interests  of  certain  groups.  There  are 
the  bondholders'  committee,  preferred  stock- 
holders' committee,  secured  creditors'  commit- 
tee, etc.  There  are  many  plans  of  reorganiza- 
tion, but  usually  the  purchasing  committee  of 
the  reorganization  committee  buys  the  property 
of  the  corporation  and  turns  it  over  to  a  new 


corporation.  The  new  corporation  issues  to  the 
reorganization  committee  its  stock  and  cash  if 
any  is  involved.  This  consideration  is  distrib- 
uted to  the  various  creditors,  stockholders,  and 
bondholders  of  the  old  corporation. 

The  justification  for  such  a  friendly  sale  is 
that  it  may  be  impossible  to  sell  a  vast  enter- 
prise for  cash.  Since  the  sale  is  for  all  prac- 
tical purposes  fictitious,  the  court,  in  the  inter- 
est of  the  creditors,  controls  the  price.  It  de- 
termines the  minimum  price  which  must  be  paid 
by  the  new  corporation.  This  is  called  the 
upset  price. 

The  Supreme  Court  has  virtually  deprived 
the  creditor  of  the  power  to  interfere  with 
the  reorganization  plan  (Northern  Pacific  Rail- 
way vs.  Boyd,  228  U.  S.  482).  A  very  recent 
case,  now  pending  before  the  Supreme  Court 
(Coriell  vs.  Morris  White,  Inc.,  54  Fed.  (2) 
255),  has  substantially  strengthened  the  credi- 
tor's position  for  the  lower  court  directed  that 
sufficient  of  the  assets  could  be  sold  to  satisfy 
the  objecting  creditor  in  the  proportion  that 
his  claim  bore  to  the  upset  price. 

Conclusion 

Theoretically  the  equity  receivership  results 
in  an  unhurried  liquidation  so  that  creditors 
may  be  paid  100  per  cent  of  their  debts.  Prac- 
tically the  equity  receivership  saves  the  cor- 
poration which  has  insufficient  liquid  assets 
from  the  morass  of  bankruptcy  and  forced 
sale.  Furthermore,  it  provides  the  corporation 
weapons  with  which  to  successfully  adjust  its 
burdensome  contracts.  Finally,  by  reorganiza- 
tion it  enables  the  corporation  to  continue  its 
enterprise,  satisfying  creditors  by  partial  cash 
payments  or  stock  representation  in  the  new 
corporation. 

This  is  the  magic  of  receivership. 


Canadians  Ask 
Higher  Standards 

by  W.  M.  GLADISH 

Toronto  Correspondent 

Important  recommendations  affecting  the 
film  industry  were  adopted  at  a  conference 
of  Government  officials,  church  authorities 
and  welfare  organizations  at  Toronto.  The 
following  resolution  was  adopted  with  a 
view  to  consideration  by  the  Ontario  Gov- 
ernment : 

"That  it  is  desirable  that  distinctly  Ca- 
nadian films  be  produced  in  Canada  in  in- 
creasing numbers; 

"That  more  children's  films,  suitable  for 
presentation  in  schools  and  churches,  be  pro- 
duced by  the  Government; 

"That  some  better  provision  for  the  selec- 
tion of  suitable  programs  for  children  be 
worked  out  by  the  Government  to  insure 
that  objectionable  features  be  not  shown  at 
children's  matinees ; 

"That  the  standards  of  films  should  be 
definitely  and  constantly  improved; 

"That  the  public  be  urged  to  continue  its 
support  of  the  best  British  films ; 

"That  publicity  in  connection  with  mov- 
ing pictures  should  be  raised  to  the  highest 
professional  and  ethical  standards  advocated 
by  advertising  associations; 

"That  a  Canadian  distributing  agency, 
free  from  the  domination  of  American  pro- 
ducers, be  established." 


NO  MORATORIUM  for 

You'd  never  know  the  banks  had 
closed.  Crowds  pushing  to  pay 
cash  at  every  show.  And  now  a 

second  week  at  the  same  fast  pace.  Hold- 
overs, too,  in  Cincinnati  and  St.  Lx)uis. 
In  New  York  more  than  700  turned  away 
at  "Cavalcade's"  looth  performance.  Mirac- 
ulous .  .  .  but  at  the  FOX  studio  miracles 
never  cease! 


PICTURE 


GENERATION 


t 


★ Of  course  LIBERTY  ga've  it  FOUR  STARS 
—  that  means  plenty  to  more  than  8,000,000  people 


32 


MOTION    PICTURE  HERALD 


February    25,  1933 


TRAVELERS... 


LONG  AND  SHORT  OF  IT 

Bringing  Them  Together  Was 
the  Problem  Solved  in  ^^King 
Kong";  the  Other  New  Product 

by  LEO  MEEHAN 

Hollywood  Staff  Correspondent 


Last  week,  after  seeing  a  special  preview 
showing  of  "King  Kong"  in  Long  Beach,  1 
wired  that  in  my  opinion  it  would  be  one 
of  the  sensational  pictures  of  the  year.  A 
press  preview  was  given  in  Grauman's 
Chinese  theatre  in  Hollywood  Saturday 
morning,  attended  by  practically  all  the 
newspaper,  trade  and  fan  press  people  who 
cover  Hollywood  activities.  The  praise  they 
gave  confirmed  what  I  reported.  It  seems 
almost  unanimous  that,  in  addition  to  being 
a  highly  entertaining  attraction,  it  offers 
unlimited  exploitation  possibilities  far  be- 
yond the  usual  feature  attraction. 

Sid  Grauman  is  negotiating  with  RKO- 
Radio  to  put  it  into  the  Chinese  as  the 
attraction  to  follow  "Cavalcade."  The  deal 
is  practically  set  except  on  guarantee  terms. 
RKO  expects  also  to  put  it  into  the  Roxy 
in  New  York  for  an  extended  run.  Plans 
have  been  under  way  for  several  weeks  for 
a  heavy  exploitation  campaign. 

"King  Kong"  has  been  a  year  in  the  mak- 
ing, due  to  the  tremendous  problems  in 
process  photography  involved  in  showing 
gigantic  prehistoric  animals  and  reptiles  in 
juxtaposition  with  the  human  actors,  the 
development  of  proper  sound  effects,  music 
accompaniment,  building  of  miniature  sets, 
matching  them  with  the  full  sized  ones  in 
which  the  actors  worked.  With  the  excep- 
tion of  "Lost  World"  there  was  nothing  to 
go  by  as  precedent,  and  the  problems  were 
vastly  more  complicated  than  in  that  picture. 

O'Brien's  Hobby  Applied 

Willis  O'Brien,  who  did  most  of  the  tech- 
nical work  on  "Lost  World,"  was  chief  tech- 
nician on  "King  Kong."  Since  "Lost 
World"  was  finished  it  has  been  his  hobby 
to  experiment  further  with  that  sort  of 
thing.  His  research  has  been  painstakingly 
thorough.  Assisting  him  importantly  were 
Mario  Larrinaga  and  Byron  L.  Crabbe.  The 
technical  staff  in  addition  to  these  included 
E.  B.  Gibson,  Marcel  Delgado,  Fred  Reefe. 
Orville  Goldner,  Carroll  Shepphird.  Work- 
ing secretly,  and  often  against  seemingly 
insurmountable  obstacles,  they  gradually 
solved  the  many  problems  involved  in  mak- 
ing a  50-foot  ape,  seemingly,  move  about  in 
a  modern  world. 

The  picture,  as  you  already  know,  was 
directed  by  Merian  C.  Cooper  and  Ernest 
B.  Schoedsack,  producer  of  "Chang"  and 
"Grass''  among  other  notable  adventure- 
explorer  subjects.  Mr.  Cooper,  who  has  just 
been  made  executive  producer  for  RKO- 
Radio  to  succeed  David  O.  Selznick,  wrote 
the  original  story  in  collaboration  with  the 
late  Edgar  Wallace. 

The  story  is  based  upon  the  expedition  of 
an  explorer  of  the  Frank  Buck  type,  who 
finds  a  remote  island  in  the  South  Atlantic 
where  prehistoric  monsters,  including  the 
great  ape,  still  exist.  After  many  thrilling 
adventures  the  ape  is  captured  and  brought 
back  alive  to  New  York.  His  admiration 
for  a  Hollywood  actress,  Fay  Wray,  brings 
about  his  downfall  and  capture.  But  what 
happens  is  made  into  one  of  the  most  thrill- 


ing and  unusual  melodramas  ever  produced. 
Incidentally,  it  is  a  triumph  for  sound  in 
motion  pictures,  for  without  the  music  of 
Max  Steiner  and  the  sound  effects  of  Mur- 
ray Spivak  it  never  could  have  been  the  sen- 
sation that  it  is. 

Also  along  the  preview  front  lately  is  the 
latest  Ronald  Colman  picture,  and  possibly 
his  last  for  some  time,  as  Ronald  says  he 
is  going  to  England  for  an  indefinite  vaca- 
tion. "The  Masquerader"  has  been  produced 
with  the  customary  polish  and  finish  of 
Samuel  Goldwyn.  Richard  Wallace,  direct- 
ing, and  Howard  Estabrook,  doing  the 
adaptation,  have  made  it  an  entertainment 
which  has  many  angles  of  appeal.  Colman 
gives  another  excellent  performance,  com- 
mensurate with  those  he  gave  in  "Arrow- 
smith"  and  "Cynara."  Elissa  Landi  played 
opposite  him,  and  her  work  is  also  outstand- 
ing. It  looks  like  a  de  luxe  Goldwyn  at- 
traction. 

Drawing  Room  Stuff 

Constance  Bennett's  new  vehicle  is  a 
screen  version  of  the  Somerset  Maugham 
play,  "Our  Betters."  The  story  is  ^peopled 
completely  by  persons  who  are  stupid,  silly, 
without  conscience  or  principle,  who  try  to 
overcome  their  ennui  by  talking  each  other 
to  death.  This  is  "drawing  room  stuff"  from 
beginning  to  end,  talks  endlessly  and  inces- 
santly about  persons  whose  intrigue  is 
mostly  disgusting  and  certainly  unimpor- 
tant. Some  may  consider  it  all  very  smart. 
It  started  out  as  a  Constance  Bennett  pic- 
ture and  ended  with  Violet  Kemble-Cooper 
just  about  stealing  the  show.  It  is  for  the 
"intelligentsia,"  and  they  probably  will  laugh 
at  it — so  there  you  are.  There  isn't  a  single 
admirable,  sympathetic  character  in  the  en- 
tire story. 

Mary  Pickford's  production  of  "Secrets" 
is  considerable  of  a  disappointment  to  most 
of  the  reviewers  who  have  seen  it.  It  is 
lavishly  produced,  embellished  to  the  limit, 
and  Leslie  Howard  is  Mary's  leading  man. 
But  if  you  can  imagine  the  suave  and 
poised  Mr.  Howard  in  a  wagon  train  cross- 
ing our  continent  to  become  a  California 
pioneer  and  one  of  its  early  governors,  you 
may  have  the  answer  to  why  it  demanded 
too  much  imagination  from  the  reviewers. 
With  Miss  Pickford  in  the  role  of  producer- 
star,  with  Frances  Marion  doing  the  script 
and  Frank  Borzage  directing,  one  has  some 
right  to  expect  more  of  the  combination 
than  "Secrets"  offers.  If  it  stands  up  it  is 
likely  to  be  on  the  basis  of  Pickford  popu- 
larity. 

In  "The  Life  of  Jimmy  Dolan,"  Warners 
present  Douglas  Fairbanks,  Jr.,  in  the  role 
of  a  prize  fighter.  It  was  not  a  particularly 
happy  selection.  He  has  little  opportunity 
to  gain  the  sympathy  of  the  audience,  and 
part  of  the  time  his  antics  and  gyrations 
are  pretty  thin  and  boresome.  Aline  Mc- 
Mahon  does  a  Scotch  character,  but  at  times 
her  accent  seems  suspiciously  Brooklynese. 
It  is  the  venerable  yarn  of  the  broken-down 
prize  fighter. 


Samuel  Goldwyn,  United  Artists  production 
executive,  arrived  in  New  York  from  Holly- 
wood to  line  up  1933-34  stories  and  then  he 
will  travel  to  Europe. 

Marie  Dressler,  MGM  player,  arrived  in  New 
York  from  Culver  City. 

Richard  Wallace,  United  Artists  director, 
arrived  in  New  York  via  Panama  Canal,  en 
route  to  Mediterranean. 

Gloria  Swan  son  is  due  soon  in  New  York 
from  England. 

Sophie  Tucker  returned  to  New  York  from 
midwest  personal  appearance  tour. 

Mary  Pickford  sailed  for  Riviera  to  join 
Douglas  Fairbanks.  They  will  both  travel  to 
China. 

Norman  Moray,  Vitaphone  sales  manager,  left 
New  York  for  ten-week  tour. 

Charles  Skouras,  J.  J.  Sullivan,  Mike  and 
Al  Rosenberg,  all  Skouras  circuit  execu- 
tives, left  New  York  for  Coast. 

Ned  Depinet  is  due  in  New  York  from  Holly- 
wood. 

Alfred  Krelberg,  counsel  for  Majestic,  and  his 
brother,  S.  S.  Krelberg,  of  Amusement  Se- 
curities, were  due  in  Los  Angeles  from  New 
York. 

"Pop"  Korson",  Philadelphia  distributor,  sailed 
for  southern  Europe. 

Constance  Cummings  and  Patsy  Ruth 
Miller  sailed  for  Europe. 

Peter  Colli,  Warners'  Cuban  exchange  man- 
ager, arrived  in  New  York  from  Havana. 

Charles  (Buddy)  Rogers  left  New  York  to 
resume  work  for  Fox  at  Movietone  City. 

Ernest  B.  Schoedsack,  RKO  producer,  re- 
turned to  Hollywood  from  New  York  and 
Europe. 

Ronald  Colman  will  soon  leave  Hollywood 

to  sail  the  Aegean  Sea. 
Katharine  Hepburn,  RKO  player,  arrived  in 

New  York  from  the  Coast.- 
Edwin  Justus  Mayer,  scenarist  for  Samuel 

Goldwyn,  arrived  in  New  York  from  Coast. 
Herbert  Marshall  will  return  to  London  for 

picture  work. 
Harold  Lloyd  and  family  arrived  in  New  York 

from  Europe,  en  route  to  Hollywood. 
Irving  Thalberg  sailed  from  California  for 

New  York  and  Germany. 
Robert  Florey,  Warner  director,  arrived  in 

New  York  from  Hollywood. 

B.  P.  Fineman,  MGM  producer,  arrived  in 
New  York  from  Culver  City. 

Dorothy  Appleby,  Fox  player,  is  due  in  New 
York  for  stage  appearances. 

Howard  Imray,  advertising  manager  for  East- 
man Kodak,  sailed  for  Europe. 

C.  Bechteo,  Davenport,  Iowa,  theatre  owner, 
arrived  in  New  York. 

Carl  Laemmle  is  due  in  Chicago  Friday  from 
Hollywood. 

Erich  Pommer,  German  director,  arrived  in 
New  York,  en  route  to  Hollywood. 

Edmund  Goulding,  Metro  director,  returned  to 
New  York  from  Europe,  en  route  to  Culver 
City. 

M.  H.  Hoffman,  head  of  Allied  Pictures,  left 

the  Coast  for  Chicago  and  New  York. 
Sam  Dembow,  Jr.,  of  Publix,  left  New  York 

for  theatre  tour  in  midwest. 
Sime  Silverman,  of  Variety,  was  scheduled  to 

leave  New  York  for  Palm  Springs,  Cal. 
William  Pine,  head  of  Paramount's  studio 

advertising  department,  arrived  in  New  York 

from  Coast. 


Sues  Over  Sloan  Name 

W.  &  J.  Sloan,  New  York  furniture  house, 
has  brought  suit  in  White  Plains  supreme 
court  asking  that  Sloan  Rug  &  Carpet  Com- 
pany, White  Plains,  be  enjoined  from  use 
of  the  trade  name  "Sloan."  Complainant 
charges  the  rug  company  with  intent  to 
confuse  the  public,  claiming  no  one  named 
Sloan  is  a  membs."  cf  the  defendant  firm. 


February    25,  1933 


MOTION    PICTURE  HERALD 


33 


TOR  TRADE  THAT  COMBS  HAIR  BACK' 


BIOGRAPHY 

S.  N.  Behrman  and  the  Theatre  Guild 
hit  a  good  stretch  in  a  brittle,  sophisticated 
comedy  of  art  and  love  in  "Biography."  But 
it  is  the  scintillant,  corruscating  and  intel- 
ligent Ina  Clare  who  enveloped  this  show — 
and  if  that  performance  were  paralleled  on 
the  screen,  this  play  would  make  a  good 
picture  for  the  trade  that  combs  its  hair 
back  and  high. 

Marion  Froude,  a  girl  up  from  Tennessee, 
has  become  a  painter  of  international  re- 
nown— and  she  is  renowned  not  only  for 
her  creations  on  canvas.  She  is  a  portrait 
of  a  Civilized  Woman  (as  rare  as  a  tum- 
bler of  absinthe  in  the  White  House.  She 
has  loved  and  laughed,  and  a  dozen  lovers 
are  just  twelve  dif¥erent  emotions. 

In  floats  (this  is  New  York)  Leander 
Nolan  (Jay  Fassett).  Leander,  who  is  now 
a  stuffed  shirt  politician  with  his  eye  on 
Washington  via  the  Senate,  was  Marion's 
first  affair  when  she  was  still  hayricking  in 
Tennessee.  He's  a  goo-gooing  her  again. 

Richard  Kurt  (Earle  Larimore),  a  maga- 
zine editor  who  leaves  $2,000  checks  on  the 
piano  (a  character  moulded  in  haggis), 
gets  Marion  to  write  her  autobiography  for 
his  raglet.  Now  this  serial  lugs  in  her  early 
affair  and  his  prospective  father-in-law, 
a  big-time  smugmug  newspaper  owner 
(Charles  Richman),  who  hurries  to  New 
York  to  put  a  stop  to  the  scandal. 

Thenceforward  some  fine  comedy  fencing 
— with  Marion  finally  tearing  up  the  script, 
wishing  them  all  a  mischa  machina — and 
back  to  Art ! 

The  dialogue  is  cutting.  There  are  at 
least  four  good  picture  situations. 

Picture  value,  60  per  cent. 

GAY 
DIVORCE 

Here's  a  corking  picture  title.  A  title 
sometimes  will  open  up  in  an  imaginative 
scenarist's  mind  a  gob  of  scenes — like  a 
woman's  name  will  suddenly  evoke  in  your 
memories  twenty  reels  of  past  performances. 

Cole  Porter,  Sam  Hoffenstein,  Joe  Miel- 
ziner,  Dwight  Taylor  and  the  late  Hartley 
Manners  were  some  of  the  cooks  that 
frapped  this  play,  with  music,  and  dancing 
by  Fred  Astaire.  It  has  some  picture  value 
for  the  sex-gigglers. 

She  has  gone  to  a  seaside  resort  to  build 
up  grounds  for  a  divorce.  She  is  there  to 
meet  the  co-respondent  (dirty  work).  But 
she  mistakes  someone  else  for  the  co.  Old 
wrong  identity  stuff. 

It's  muddled  out  from  this  point  with 
bedroom  scenes,  risque  quip  and  puiddity 
and  jaunty  neckings.  The  music  isn't  half 
bad.  ■ 

It  is  all  exterior  sophistication  and  con- 
tains no  more  insides  than  the  skull  of  a 
tenor.  But  Lubitsch  could  do  a  fine  job 
with  it — maybe. 

Picture  value,  30  per  cent. 


Says  DeCasseres  of  Biography" ; 
Calls  Alice  in  Wonderland"  a 
Winner  If  Janet  Gaynor  Plays  It 

by  BENJAMIN  DECASSERES 

ANYBODY'S 
GAME 

"Anybody's  Game,"  by  Paul  Barton,  is 
anybody's  picture — that  is,  it  might  be 
builded  into  something  that  spins  like  a  top, 
or,  as  Mr.  Bert  Lahr  says,  then  again  no. 
As  a  play  it  is  fried  soup. 

The  milieu,  as  they  say  at  Laguna  Beach, 
is  an  advertising  office,  where  anything  can 
happen.  Jimmy,  a  college  feller,  blows  into 
the  agency  to  peddle  silk  stockings.  Now 
good  old  Mistaken  Identity  comes  on  the 
scene.  Jimmy  is  taken  for  someone  else 
from  Buffalo  and  gets  a  job  as  assistant  to 
the  president  and  trimmings,  including  a 
clear  path  to  the  girl-they-all-want  in  the 
office. 

That's  the  gizzard  of  it.  A  good  scen- 
arist might  chew  it  into  something  that 
would  net  a  few  ties  for  the  producers. 
Edna  Hibbard  as  the  chiseling  stenographer 
was  breezy.  Sam  Wren  was  the  bird  that 
played  Jimmy.  It's  mostly  mouth-action. 

Picture  value,  12  per  cent. 

ALICE 

IN  WONDERLAND 

With  all  due  respect  to  Alice  herself,  who 
has  lately  visited  these  shores,  I  say,  and 
say  again  now  that  1  have  seen  Eva  Le 
Gallienne's  incomparable  production  of 
"Alice  in  Wonderland"  and  "Through  the 
Looking  Glass,"  that  if  Lewis  Carroll  had 
ever  laid  eyes  on  Janet  Gaynor  he  would 
have  said,  "Here  is  Alice — there  can  be  no 
other !" 

Josephine  Hutchinson's  Alice  is  one  of  the 
greatest,  most  delicate  and  finest  perform- 
ances ever  seen  in  New  York.  But  when 
you  are  following  her  your  mind  says,  "How 
much  she  looks  like  Janet  Gaynor !" 

"Alice"  has  never  been  done  before  as 
the  Civic  Repertory  does  it.  It  is  a  long 
show  with  the  best  drawn  from  both  of  the 
Carroll  Alice  books.  Here  are  all  the 
famous  characters,  costumed  as  Tenniel 
conceived  them.  Nothing  funnier,  more  en- 
tertaining, more  vivid  is  on  our  stage  at  the 
present  moment. 

And  what  the  picture  medium  could  do 
with  these  two  glorious  pieces  of  cleansing 
nonsense !  And  with  Gaynor  as  Alice,  I'll 
bet  my  last  quart  of  Chauteau  Leary,  1710, 
that  it  would  out-net  the  biggest  mazuma 
catch  ever  heard  of. 

Picture  value  {vjith  Janet  Gaynor),  100  per 
cent. 

LUCRECE 

This  play  ought  to  have  a  sub-title : 
"Lucrece ;  or  Al  Woods  Vindicated  !" 

It  has  got  the  hottest  bedroom  scene  in 
it  that  has  ever  been  seen  anywhere.  Blush 
and  blush  and  blush — and  then  you'll  come 
near.  Laid  in  rummy  and  lubricious  Rome 
at  the  time  when  Young  Tarquin  was  the 
great  home-wrecker,  it  fairly  yelps  for  Cecil 


B.  DeMille  and  the  Macedonian  Bathtub 
Phalanx  of  Hollywood. 

The  thing  is  the  old  "Rape  of  Lucrece," 
by  Bill  Shakespeare,  done  into  prune-juice 
and  unstrained  lobscouse  by  a  French  sports 
writer  and  transluxed  into  English  diddle- 
daddle  by  Thornton  Wilder. 

Lucrece  (sticky-sweet  Roman  matron)  is 
a-sittin'  with  her  women  and  a-combin'  of 
her  hair  when  back  from  the  wars  sneaks 
young  Tarquin.  Now,  Lucrece's  husband, 
the  General  Pershing  of  the  war,  had 
boasted  that  Lucrece  was  fuller  of  virtue 
than  the  world  is  of  applesauce. 

Well,  boys,  Tarq.,  during  a  wet,  stilly 
night,  creeps  into  Lu's  bed  and  the  greatest 
tussle  against  Original  Sin  these  aged  and 
ogling  eyes  ever  beheld  occurs.   O.  S.  wins. 

Finally,  Lu  commits  suicide  (an  old 
Roman  custom,  no  longer  observed  on  Park 
avenue)  because  she  lost  her  chastity,  and 
then  the  doughboys  go  after  Tarq. 

Katharine  Cornell  as  Lucrece  was  beau- 
tiful and  charming.  There  was  a  Greek 
restaurant  chorus  and  tunes  by  Deems 
Taylor. 

Picture  value  (De  Mille),  50  per  cent. 

Erpi  Plea  for  Continued 
Arbitration  Heard  in  Court 

Argument  relative  to  the  pleas  made  by 
Electrical  Research  Products,  Inc.,  defend- 
ant in  an  action  brought  by  Vitaphone,  was 
heard  last  week  in  Wilmington,  Del.,  chan- 
cery court  before  Chief  Justice  Pennewill. 
Erpi  and  Vitaphone  had  entered  an  arbitra- 
tion agreement  in  1927  to  settle  their  finan- 
cial difficulties.  Those  arbitration  proceed- 
ings have  continued  for  four  years,  costing 
it  approximately  $450,000,  Erpi  contends. 

Vitaphone  now  seeks  to  discard  the  work 
of  four  years  and  have  the  differences  set- 
tied  in  court,  Erpi  declares.  Erpi,  opposed, 
desires  that  arbitration  be  continued. 


Metro  Profit  Equals  $93,91  I 
For  12  Weeks  to  November  24 

A  net  profit  of  $93,911  has  been  reported 
by  Metro-Goldwyn  Pictures  Corporation 
for  the  12  weeks  ended  November  24,  1932. 
after  expenses  and  federal  taxes,  which 
compares  with  a  net  profit  of  $434,066  for 
the  12  weeks  ended  November  20,  1931. 

The  income  account  of  the  company  for 
the  12  weeks  ended  November  24,  1932, 
compares  as  follows : 


12  wks  end  12  wks  end  12  wks  end 

Nov.  24,'32  Nov.  20, '31  Nov.  21, '30 

Gross    profit  $1,197,583  $1,745,515  $2,936,592 

Oper.    Exp                1,146,908  1,387,844  1,789,330 


Oper.  profit  ....  $50,675  $357,671  $1,147,262 
Other    inc   59,162  135,586  229,792 


Profit    $109,837         $493,257  $1,377,054 

Federal   tax    15,926  59,191  165,246 


Net  profit    $93,911         $434,066  $1,211,808 


Handling  Music  Exploitation 

M.  Witmark  &  Sons  is  handling  the  ex- 
ploitation of  the  musical  features  of  "42nd 
Street,"  Warner-First  National  picture. 


m 


l^''''^ money. 


CW  and  her  . 
'earned  again! 

^-n  W  A  ^t,-. V  fate 

F      .^m^  • >'ou  don't. 


^UHH 

^Pi^ected  by 


36 


MOTION    PICTURE  HERALD 


February    25,     193  3 


RECEIVERSHIPS  FORCING  UNIONS 
TO  MEET  REVISED  SALARY  SCALES 


Irving  Trust  Is 
Publix  Trustee 

Election  by  Publix  creditors  of  Irving 
Trust  Company  as  trustee  was  the  principal 
development  during  the  week  in  the  Para- 
mount situation.  Previously,  Irving  Trust 
had  been  acting  as  temporary  receiver  in 
bankruptcy  for  the  Publix  holding  com- 
pany. 

The  bankrupt  Publix  Enterprises,  Inc.,  will 
be  sold  to  a  reorganization  committee  in  ap- 
proximately six  months,  when,  it  is  expected, 
reconstruction  will  have  been  completed  by  the 
trustee,  Irving  Trust  Company,  according  to 
a  representative  of  the  trust  company.  The 
parent  Paramount  corporation,  which  is  also 
the  principal  creditor,  will  likely  again  acquire 
title  to  Publix  Enterprises  by  making  the  high- 
est bid  through  a  reorganization  committee 
when  liquidation  of  the  subsidiary  takes  place. 
The  new  trustee  has  title  to  all  assets  of  Pub- 
lix Enterprises  and  holds  them  in  trust  for 
creditors. 

Charles  D.  Hilles  and  Adolph  Zukor,  tem- 
porary receivers  in  equity  for  Paramount, 
notified  creditors  Tuesday  that  a  creditors 
meeting  will  be  held  on  the  ninth  floor  of 
the  Merchants'  Association,  233  Broadway,  at 
2:30  p.m.  March  3.  The  receivers  will  report. 

Through  their  counsel.  Root,  Clark  and 
Buckner,  Mr.  Hilles  and  Mr.  Zukor  also  noti- 
fied creditors  and  stockholders  of  Paramount 
that  they  are  required  to  show  cause  before 
United  States  district  court  of  New  York,  at 
4:30  p.m.  March  17,  in  the  Woolworth  Build- 
ing, why  the  appointment  of  the  receivers  should 
not  be  made  permanent,  and  why  they  should 
not  be  authorized  to  continue  the  business  for 
a  fixed  period  not  exceeding  six  months. 

Publix  Creditors  in  Session 

The  creditors  of  Publix  assembled  Monday 
morning  in  the  offices  of  Henry  K.  Davis, 
referee  in  bankruptcy,  at  140  Nassau  street, 
where  S.  A.  Lynch,  former  head  of  Southern 
Enterprises,  opposed  the  election  of  Irving 
Trust  as  trustee  of  Publix.  He  oifered  the 
name  of  C.  Frank  Reavis,  an  attorney  of  30 
Broad  street,  as  co-trustee  to  serve  with  Irving 
Trust.  Paramount,  principal  creditor  of  Publix, 
voiced  opposition  to  Mr.  Lynch's  suggestion. 
An  adjournment  was  ordered,  during  which 
the  Lynch  interests  agreed  to  the  Irving  trustee 
and  to  appointment  of  a  creditors'  committee, 
headed  by  Mr.  Lynch,  to  work  with  the  trust 
company.  David  Stoneman,  an  attorney  of 
Boston,  and  Harold  F.  Birnbaum,  attorney  for 
Commercial  Investment  Trust,  also  were  named 
to  the  creditors'  committee,  which  is  said  to 
have  claims  totaling  $1,000,000,  as  against 
$6,321,400  of  inter-company  claims  of  Para- 
mount and  Publix  subsidiaries. 

On  Friday,  the  Publix  creditors'  committee 
will  meet  with  Irving  Trust  officials  to  map 
operating  policies  and  discuss  disposition  of 
leases  and  theatre  properties.  The  Lynch  grouD 
is  expected  to  ask  for  a  theatre  expert  to  ad- 
vise Irving  Trust. 

Irving  Trust  Company  now  assumes  title  of 
the  bankrupt  circuit  holding  corporation,  sub- 
ject to  the  tr.  S.  district  court,  and  it  appears 
that  there  are  strong  indications  the  trustee 
will  reorganize  and  continue  operations.  The 
bank's  representatives  already  have  begun  to 
negotiate  adjustment  of  leaseholds  and  other 
economic  factors.  However,  the  future  policy 
might  involve  reorganization,  continued  opera- 

(Covftnued  on  page  46,  column  1) 


Involved  Circuits  Expected  to 
Benefit;  Receivers  with  Legal 
Power  to  Disaffirm  Contracts; 
Big  Cuts  Necessarily  Made 

The  motion  picture  theatre  receivership 
situation  is  taking  the  union  wage  prob- 
lem out  of  the  hands  of  the  unions  for  the 
first  time  and  as  a  result,  circuits  involved 
are  expected  to  benefit  by  reduced  scales. 
Projectionists,  stage  hands,  musicians  and 
others  will  be  forced  to  abide  by  the  dic- 
tates of  the  receivers  who  already  have 
started  campaigns  to  revise  operating  costs 
downward.  Although  heretofore  the  unions 
demanded  contractual  protection  for  their 
salary  agreements  with  theatres,  the  receiv- 
ers are  vested  with  legal  power  to  disaffirm 
such  contracts,  or,  in  the  cases  of  bankrupt- 
cies, these  contracts  automatically  cease. 

Regularly  each  year,  the  union  crafts,  par- 
ticularly projection  operators,  and  the  exhibit- 
ors have  been  at  odds  over  salary  adjustments 
and  employment  concessions,  but  now,  the  re- 
ceiverships of  the  theatre  subsidiaries  of  Para- 
mount and  Radio-Keith-Orpheum  are  beginning 
to  take  their  toll  of  union  theatre  labor  and 
theatre  musicians.  Salaries  are  being  radically 
reduced  by  the  receivers,  and  in  many  cases 
unemployment  is  threatened  unless  the  crafts 
submit  to  these  reductions. 

In  Kansas  City,  the  widespread  unemploy- 
ment among  theatre  crafts  is  bringing  the 
unions  to  terms.  Heretofore,  labor  dictated 
its  own  terms,  said  Mort  Singer,  in  charge  of 
labor  negotiations  for  RKO. 

Cuts  Up  to  50  Per  Cent 

"Circuits  have  been  at  a  disadvantage  be- 
cause of  national  hookups,"  Mr.  Singer  said, 
"but  unemployment  and  the  depression  have 
changed  the  situation.  No  longer  is  it  a  ques- 
tion of  cuts  of  $5  or  $10  a  week.  In  many 
instances  reductions  of  as  much  as  50  per  cent 
will  have  to  be  made  if  theatres  are  to  operate 
on  the  right  side  of  the  ledger.  In  some  cities 
in  the  Kansas  City  district,  union  members 
are  only  too  willing  to  submit  to  cuts  if  only 
to  keep  their  jobs,  and  in  one  western  city 
musicians  are  working  for  $25  a  week." 

_Mr.  Singer  and  William  A.  Finney,  Loew's 
district  manager  at  Columbus,  Ohio,  are  en- 
gaging in  a  joint  discussion  with  union  heads 
in  Kansas  City. 

In  Dallas,  C.  W.  Koerner.  trustee  for  the 
receiver  of  the  RKO  southern  circuit,  an- 
nounced that  the  theatres  will  go  non-union 
unless  stage  hands  and  projectionists  consent 
to  a  50  per  cent  cut  in  salaries.  The  local 
I.A.T.S.E.  is  reported  to  have  made  a  counter 
ofl'er  of  a  25  per  cent  cut.  but  officials  of 
I.A.T.S.E  in  New  York  said  they  had  heard 
nothing  of  this  proposed  olTer. 

Few  Musicians  Affected 

The  American  Federation  of  Musicians  re- 
ports that  there  are  too  few  musicians  in  the 
employ  of  theatres  to  make  much  diff'erence, 
and  that  any  reductions  of  musicians'  salaries 
were  matters  for  local  branches. 

Under  the  operating  agreements  of  Publix 
Enterprises,  Inc.,  bankrupt  subsidiary  of  Publix, 
union  labor  as  well  as  stage  acts  and  house 
employees  will  remain  on  their  jobs  with  the 
understanding  that  everyone  may  have  to  de- 
pend on  a  percentage  of  theatre  receipts  for 
their  salary.  A  majority  of  the  theatres  operat- 
ing under  Publix  Enterprises  are  operating  en- 
tirely out  of  box-office  receipts,  according  to 
Sam  Dembow,  Jr.,  president. 


Permanent  RKO 
Receiver  Named 

Irving  Trust  Company  was  appointed  last 
Friday  permanent  receiver  in  equity  for 
Radio-Keith-Orpheum  Corp.,  by  Federal 
Judge  William  Bondy.  A  preliminary  report 
filed  by  Irving  Trust  showed  that  the  cor- 
poration has  book  assets  of  $76,124,794,  and 
that  any  favorable  turn  in  business  would 
reflect  itself  immediately.  There  was  no  op- 
position to  the  appointment,  which  results 
in  the  continuance  of  A.  H.  McCausland  in 
charge  of  RKO  affairs,  as  representative  of 
the  receiver. 

The  report  by  Irving  Trust  was  its  first  on 
RKO's  financial  condition.  It  showed  losses 
of  $4,075,834  in  1932  from  production  and 
distribution,  and  of  $3,669,504  from  theatre 
operations. 

Irving  Appointed  Orpheum  Trustee 

Irving  Trust  also  was  appointed  trustee  in 
bankruptcy  for  RKO's  Orpheum  circuit  last 
week,  by  Oscar  W.  Ehrhorn,  referee  in  bank- 
ruptcy. 

Keith-Albee-Orpheum  was  said  to  be  the 
corporation's  principal  creditor,  at  a  meeting  in 
the  referee's  offices,  where  the  appointment  was 
made.  No  other  candidate  was  proposed. 

Total  liabilities  of  the  bankrupt  Orpheum  Cir- 
cuit, principal  subsidiary  of  RKO,  were  esti- 
mated at  $16,727,884  and  assets  at  $22,328,067 
in  schedules  filed  with  Mr.  Ehrhorn  on  Friday 
in  New  York.  Among  the  assets  is  $12,408,679 
in  capital  stock  and  bond  investments,  for  the 
most  part  in  its  theatre  subsidiaries,  a  number 
of  which  are  also  in  bankruptcy.  Bills  and 
promissory  notes  total  $9,914,346. 

Creditors'  unsecured  claims  total  $13,714,707 
and  comprise  the  bulk  of  the  corporation's 
liabilities.  Rental  liabilities  amount  to  $11,- 
089,826  and  bond  issues  make  an  additional 
$2,172,240.  Miscellaneous  accounts  payable, 
mostly  in  inter-company  loans,  come  to  $430,- 
861,  and  the  balance  of  $3,001,239  is  owed  in 
cash  to  K-A-0.  Orpheum's  schedule  states 
that  it  owns  no  real  estate  and  has  no  cash 
on  hand. 

Discontinuing  Mayfair  Lease 

RKO  will  discontinue  its  lease  on  the  May- 
fair  theatre  in  New  York,  on  March  2,  on 
the  grounds  that  it  was  impossible  to  get  any 
reduction  of  rent.  Walter  Reade,  who  owns 
the  property,  said  this  week  that  he  did  not 
intend  to  release  RKO  from  its  Mayfair  ob- 
ligation. RKO  and  not  Orpheum,  is  the 
theatre  tenant,  according  to  Mr.  Reade.  Rent 
on  the  Mayfair  is  $270,000  a  year. 

Meanwhile,  abandonment  of  the  Mayfair 
means  that  the  Palace  theatre,  for  20  years  one 
of  the  leading  vaudeville  houses  in  the  country, 
will  take  its  place  with  the  first-run  picture 
houses  in  the  Times  Square  district,  as  RKO's 
Broadway  picture  outlet. 

A  rearrangement  of  the  RKO  New  York 
division  has  been  made  necessary  by  the  resi- 
nation  of  Joe  Lee,  who  has  been  handling 
the  Brooklyn  "junior"  houses  for  the  corpora- 
tion. Louis  Goldberg,  formerly  operator  of  the 
Bronx  and  Jersey  houses,  will  take  over  the 
post  left  vacant  by  Mr.  Lee.  Mr.  Goldberg 
will  also  take  over  all  upstate  houses,  which 
until  last  week  were  handled  by  Lou  Golding. 
now  Albany  city  manager.  Goldberg's  former 
circuit  reverts  to  J.  M.  Brennan. 

H.  R.  Emde,  an  RKO  district  manager,  will 
take  over  all  New  York  city  houses  from  12Sth 
Street  north,  vnih  the  exception  of  the  S8th 
(Continued  on  page  46,  column  2) 


February    25.  1933 


MOTION    PICTURE  HERALD 


37 


SHOWMEN*^  REVIEWS 


This  deparfmenf  deals  with  new  product  i||n||lMpi 
from  the  point  of  view  of  the  exhibitor  lllllllillllllli 
who  is  to  purvey  it  to  his  own  public 


The  Mind  Reader 

(First  National) 
Comedy 

Here's  a  show  that  packs  a  dandy  entertain- 
ment punch.  Comedy  principally,  snappy  mirth- 
provoking  dialogue  and  clever  development  of 
situations  make  it  continuously  interesting. 
There  is  also  a  romantic  twist  and  a  dramatic 
climax  that  gives  the  entire  story  a  logical 
plausibility  that  was  appreciated  by  the  preview 
audience.  And  like  two  other  recent  Warner- 
First  National  pictures,  "The  Mind  Reader" 
is  full  of  natural  showmanship. 

Warren  William  as  Chandra  is  a  fakir  with 
a  head  full  of  ideas  as  to  how  to  make  the 
maximum  amount  of  money  with  the  minimum 
effort.  Medicine  show  painless  dentist  at  first, 
he  is  established  as  a  charlatan  who  will  hesitate 
at  nothing.  Then  a  hawker  of  a  preparation 
guaranteed  to  straighten  the  kinks  in  colored 
folks'  hair.  Then  the  promoter  of  a  flag  pole 
endurance  sitting  contest,  a  stunt  that  is  ac- 
companied by  much  exciting  hoorah.  Then  into 
the  most  profitable  of  all  rackets — a  crystal 
gazing  mind  reader,  a  game  which  he  knows 
absolutely  nothing  about. 

Romance  comes  as  the  show  stops  in  a  little 
town  where  Chandra  meets  Sylvia,  Constance 
Cummings,  who  joins  up  with  his  troupe  as  an 
assistant.  After  their  marriage,  Sylvia  realizes 
that  her  spouse  is  a  brazen  fakir  and  forces  him 
to  desert  his  racket.  Becoming  a  brush  sales- 
man, which  is  exciting  but  not  profitable,  Chan- 
dra secretly  reverts  to  the  crystal  gazing  again. 
A  death  occurs  and  Chandra  is  willing  to  let 
his  wife  take  the  rap  until  he  realizes  how 
much  he  loves  her  and  what  a  dirty  deal  he 
has  given  her. 

This  show  should  be  circused.  Ordinarily  of 
the  program  classification,  it  can  be  developed 
into  a  real  profit  maker  by  taking  advantage 
of  all  the  showmanship  which  the  picture  itself 
suggests.  A  traveling  impersonator  of  the 
"painless  dentist,"  the  hair  preparation  fakir, 
dolling  it  up  with  all  the  trappings  that  were 
a  part  of  the  nomadic  fakir's  paraphernalia^  of 
a  decade  or  so  ago.  The  old  flag  pole  sitting 
contest.  Even  the  door  to  door  canvassing  of 
houses  with  advertising  heralds,  made  up  a  la 
the  old  circus  throwaways,  in  the  brush  sales- 
man idea.  What  can  be  done  with  the  fortune 
telling  angles  will  be  limited  by  your  own 
imagination ;  only  be  sure  that  everything  is 
done  from  a  comedy  point  of  view,  and  if  you 
have  a  crystal  gazer  in  your  lobby,  be  sure  that 
he  hands  out  ludicrous  answers  so  that  no  one 
will  take  him  seriously.  And  there's  the  April 
Fool's  Day  release  date. 

"The  Mind  Reader"  is  the  type  of  picture  on 
which  you  can  afford  to  spend  a  little  extra 
money  in  advertising.  There's  entertainment  in 
it  for  the  whole  family,  with  appeal  of  the  lead- 
ing cast  names  and  the  intriguing  ring  of  the 
title. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Warner- First  National. 
Directed  by  Roy  Del  Ruth.  Based  on  a  play  by 
Vivian  Cosby.  Screen  play  by  Wilson  Mizner  and 
Robert  Lord.  Photographed  by  Sol  Polito.  Release 
date,  April  1,  1933.    Running  time,  68  minutes. 

CAST 

Chandra,  the  Great  Warren  William 

Sylvia    Constance  Cummings 

Frank    Allen  Jenkins 

Mrs.  Austin    Natalie  Moorhead 

Senny    Mayo  Methot 

Sam    Clarence  Muse 

Don    Earle  Fox 


THE  concept  of  this  department 
is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  in  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
in  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


The  Masquerader 

(United  Artists) 
Comedy  Drama 

In  modernizing  this  noted  novel  and  stage 
play,  the  producers  have  developed  a  show  that 
contains  pretty  nearly  all  the  audience  pleas- 
ing entertainment  elements.  Finely  acted,  with 
Ronald  Colman  again  at  the  standard  that 
characterized  his  efforts  in  "Arrowsmith,"  and 
Elissa  Landi  keeping  up  the  good  work  she 
showed  in  "Sign  of  the  Cross,"  the  picture  be- 
comes interesting  at  once  and  holds  that  qual- 
ity throughout.  Principally  dramatic,  with  a 
dual  identity  set  up  as  the  motivating  theme, 
"The  Masquerader"  is  also  romantic ;  has  just 
enough  of  the  right  kind  of  comedy,  born  of 
Chilcote's  butler  trying  to  keep  the  impostor 
covered  up,  and  because  of  clever  screen  treat- 
ment and  direction  it  has  a  thread  of  suspense 
that  is  ever  threatening  to  explode  the  whole 
deception  which  not  only  would  be  devastating 
to  Chilcote,  but  would  likewise  shatter  the 
hopes  of  England's  struggling  masses  for  a 
new  deal  tha,t  would  lift  them  out  of  the  slough 
of  economic  and  political  despair. 

Chilcote,  member  of  Parliament,  is  the  voice 
of  his  party  and  the  people.  A  dissolute  drug 
addict,  he  continually  fails  his  leaders  in  crises ; 
has  exiled  his  wife,  Eve,  to  Paris,  and  seeks 
solace  in  the  company  of  his  mistress.  Lady 
Joyce.  Disgusted  after  a  fiasco,  he  wanders 
into  London's  fog  and  meets  John  Loder,  a 
cousin,  who  is  exactly  like  him  in  looks,  man- 
ner, voice  and  speech.  Determined  to  step  out 
of  his  own  life,  Chilcote,  with  the  aid  of  Brock, 
prevails  upon  Loder  to  impersonate  him  and 
take  up  his  life.  Much  to  his  fear,  and  accom- 
panied by  some  interesting  sequences,  Loder 
does.  In  Parliament  he  delivers  a  spech  that 
makes  Chilcote  again  the  man  of  the  people 
and  his  party.  He  moves  into  Chilcote's  home, 
meets  Chilcote's  wife,  friends  and  mistress.  Al- 
ways wanting  to  quit  the  sham,  the  pleadings 
of  Brock  and  his  growing  admiration  for  Eve 
hold  him  fast.  While  all  this  is  going  on,  Chil- 
cote himself  is  sinking  deeper  and  deeper.  Lady 
Joyce,  suspicious,  traps  Loder.  Just  as  he  is 
making  his  get-away  the  real  Chilcote,  insanely 
jealous  of  his  double,  unknowingly  upsets  the 
Lady's  scheme.   Chilcote  and  Brock  arrive  in 


Loder's  apartment  and  beg  for  one  more  chance. 
Chilcote  dies,  and  Loder,  with  Eve's  love, 
takes  up  Chilcote's  career. 

The  elements  that  held  the  unmoved  atten- 
tion of  the  preview  audience  are :  convincing 
acting  on  the  part  of  the  entire  cast;  interest- 
ing drama,  made  more  gripping  by  contrasting 
comedy ;  a  vein  of  sympathy  creation  that 
makes  them  want  to  see  Loder  succeed  in  his 
deception  and  at  the  same  time  stimulates  the 
hope  that  Chilcote  will  overcome  his  curse; 
timeliness  of  story;  romance  that  always  raises 
the  question,  "will  it  work  out,"  and  a  sus- 
pense buildup  that  continually  threatens  to  col- 
lapse and  throw  the  whole  thing  into  a  turmoil. 

Taking  advantage  of  the  established  box  office 
value  of  Colman's  name,  capitalizing  on  the 
current  popularity  of  Elissa  Landi,  and  prom- 
ising a  show  tha,t  will  please  all  from  the 
adolescent  age  up — it's  a  little  too  heavy  for 
the  younger  children — should  result  in  "The 
Masquerader"  doing  much  better  than  average 
business. — McCarthy,  Hollywood. 

United  Artists  release.  Produced  by  Samuel  Gold- 
wyn.  Directed  by  Richard  Wallace.  From  the  novel, 
"The  Masquerader,"  by  John  Hunter  Booth  and 
Katherine  Cecil  Thurston,  Screen  adaptation  by 
Howard  Estabrook.  Dialogue  by  Moss  Hart.  Dia- 
logue direction,  A.  Leslie  Pearce.  Art  director, 
Richard  Day.  Photography  by  Gregg  Toland.  Film 
editor.  Stuart  Heisler.  Release  date,  to  be  deter- 
mined.   Running  time,  75  minutes. 

CAST 


John  Chilcote,  John  Loder  Ronald  Colmaii 

Eve   Chilcote   ..Elissa  Land: 

Lady  Joyce  Juliette  Compton 

Brock   Halliwell  Hobbs 

Lakely   Claude  King 

Fraser   David  Torrance 

Bobby    Blessington   Creighton  Hale 


King  Kong 

(Radio) 
Spectacle 

This  is  an  amazing  show.  In  conception, 
development  and  presentation  it  is  imagination- 
stunning.  Made  possible  by  sensational  appli- 
cation of  screen  mechanics,  trick  photography 
and  the  most  improved  production  technology, 
"King  Kong"  is  at  once  a  breathtaking  melo- 
drama ;  a  dip  into  fantastic  weirdness  of  a 
time  before  time  began ;  yet  it  has  its  comedy 
moments;  yet  it  is  a  sweet  and  tender  "love" 
story. 

There's  only  one  way  to  understand  "King 
Kong."  It's  big !  As  big  as  its  eleven  reels  of 
length  and  llO  minutes  of  running  time  justify. 
You  may  have  read  some  strange  tales;  you 
may  remember  some  of  the  atmospheric  and 
mechanical  effects  of  "The  Lost  World,"  yet 
the  picture  will  stun  you.  It's  entertainment 
for  everyone — men,  women  and  children. 

Even  from  the  prosaic  beginning,  it  was 
given  such  a  buildup  of  suspense  that  it  had 
the  audience  hanging  on  the  edges  of  the 
chairs  shortly  after  the  first  reel  wag  under 
way.  Denham  has  such  a  hazardous  idea  for 
a  picture  that  even  his  associates  think  he's 
gone  nutty.  No  agent  will  risk  his  reputation 
to  provide  him  with  a  girl  to  go  out  and  make 
this  picture.  How  he  gets  that  girl  and  screen- 
tests  her  for  the  horrors  to  come  that  only  he 
has  the  faintest  glimmer  of,  constitute  the  pre- 
liminary build-up. 

When  the  tramp  ocean  liner  halts  before 
mysterious  Skull  Island,  your  patrons  cease  to 
live  in  today.  They  are  transplanted  into  the 
era  of  steaming  creation.  A  savage,  almost 
inhuman  tribe,  is  offering  a  sacrifice  to  its 


.  praise  can  be 

it  doesn't  need  much  courage 


and  look  what's  coming  right  away . . . 
JOHN  BARRYMORE  in  "Topaze" 
.  .  .  LIONEL  BARRYMORE  in 
"Sweepings".  .  ."Christopher 
Strong"  with  KATHARINE  HEP- 
BURN ..  .CONSTANCE  BENNETT 
in  "Our  Betters"  AND  THE  BOX 
OFFICE  GIANT  "KING  KONG"... 


without  blushing . . 

lunge  into  superlatives  about  a  picture 

like  "The  Great  Jasper"  .  .  .  Not  since  the  new  season  began  has  there  been  a  filni  so  refreshingly  off  the 
beaten  paths.  And  if  this  takes  us  only  ankle-deep  into  superlatives,  let's  wade  onward  and  declare  it  as 
skillful  and  delightful  a  character  study  as  one  has  yet  been  able  to  fashion  .  .  ." 

If 'i  Hi  am  Boehnel — World-  Telegram 

"Dix  is  supremely  fine  in 'Jasper.'     "In  "The  Great  Jasper"  at  the 


This  is  a  simply  delightful  movie,  in  which  Richard 
Dix  gives  the  best  performance  of  his  career.  He 
never  has  had  a  more  engaging  role,  or  one  he  played 
with  greater  relish  and  conviction.  .  .  All  the  char- 
acters are  clear  and  true,  exquisitely  played  by 
polished  performers.  The  direction  is  finished.  The 
dialogue  is  splendid.  The  production  has  life,  sparkle 
and  tenderness  ...  It  is  the  epic  of  fun-lovers  . .  .  Dix 
gives  the  story  such  loving  treatment  he  is  magnifi- 
cent. Don't  miss  "The  Great  Jasper."  It  is  an  exhila- 
rating screen  play."  Bland  Johaneson — Daily  Mirror 

"Dix  is  excellent  in  the  role,  the 

best  he  has  had  since  "Cimarron,"  and  in  the  part  o\ 
Madame  Talma,  Miss  Edna  May  Oliver  is,  as  usual, 
tnt\rQ\y  gvdindy  Richard  Watts ,  Jr.~N.Y.  HeraldTrib. 


Radio  City  Music  Hall  this  week,  Richard  Dix  has 
the  best  role  of  his  career  .  .  .  "The  Great  Jasper"  is 
far  and  refreshingly  removed  from  the  conventional 
in  movie  plots  .  .  .  the  picture  is  decidedly  superior 
entertainment  .  .  ." 

Rose  Pelswick — A^".  Y.  Eve.  Journal 


"Credit  Richard  Dix  with  one 

more  splendid  performance.  We  found  his  Jasper 
Horn  irresistible  .  .  .  The  picture  has  a  strong  punchy 
fadeout — a  fitting  climax  for  an  all-through  absorb- 
ing production  which  should  certainly  please  movie 
audiences.  It's  decidedly  worth  while  seeing  and 
hearing."  - — Daily  News 


GREAT  JASPER 

with 

WEIUENGELS..EDNA  MAY  OLIVER 

FROM  THE  NOVEL  BY  FULTON  OURSLER 
DIRECTED  BY  J.  WALTER  RUBEN 
DAVID  O.  SELZNICK,  EXECUTIVE  PRODUCER 


40 


MOTION    PICTURE  HERALD 


February    25,  1933 


fierce  animal  god.  They  would  rather  offer 
the  white  girl,  Ann,  a  Hollywood  blonde,  if 
you  please.  They  steal  her,  place  her  on  the 
altar. 

Kong,  a  gigantic,  50-foot  ape,  takes  her.  The 
mad  dash  to  rescue  Ann.  Denham's  party 
slaying  a  brontosaurus.  Kong  tenderly  protect- 
ing the  girl,  fighting  other  prehistoric  creatures 
to  death  as  he  holds  her  in  the  palm  of  his 
enormous  hand.  The  rescue  party  toppled  off 
their  rude  raft  by  some  other  gigantic  beast 
of  a  forgotten  age.  Dozens  lying,  either  in  the 
water  or  in  the  jaws  of  their  attacker. 

Driscoll  finally  catching  up  with  Kong  and 
Ann.  And  Denham  going  back  after  his  camera 
to  shoot  his  "'million  dollar  natural."  The 
flight  back  to  the  native  village.  Kong  in 
fierce  pursuit.  Kong  crushing  the  gigantic 
gates.  Denham  frantic  that  something  will 
happen  to  the  creature  which  will  prevent  him 
from  bringing  the  beast  back  alive.  A  gas 
bomb  does  the  trick. 

In  New  York.  People  have  paid  $20  a  seat 
to  pack  the  town's  largest  theatre — to  see  this 
terrible  thing  they  have  read  so  much  about. 
Kong  trussed  up  on  a  gigantic  cross.  Denham 
starting  to  tell  his  story,  introducing  Ann  and 
Driscoll,  who  will  be  married  tomorrow.  The 
cameramen's  flashlights  terrorize  the  creature. 
He  thinks  they  are  trying  to  harm  her. 

Easily  he  bursts  his  chrome-steel  shackles. 
Kong  pushes  out  the  side  of  the  building. 
Radio  calls  for  riot  squads.  Kong  in  seach  of 
Ann.  He  crushes  an  elevated  train  as  though 
it  were  an  eggshell.^  He  finds  her,  carries  her 
to  the  mooring  mast  atop  the  Empire  State 
Building.  Army  airplanes  soaring  into  the 
sky.  Machine  guns  roar.  The  bullets  at  first 
only  tickle  gigantic  Kong.  Audience  sympathy 
is  all  for  him.  More  bullets.  An  enormous 
hole  in  Kong's  chest.  He  touches  it.  Tears 
in  his  eyes.  He  reaches  down  and  pats  Ann. 
Another  outburst  and  Kong  topples  80  stories 
to  the  street.  Driscoll  picks  Ann  off  the  nar- 
row parapet. 

"King  Kong"  is  a  showman's  picture.  It 
has  everything — romance,  drama,  spectacle,  un- 
realism,  thrill,  terror  and  "love  interest,"  and 
has  them  all  in  an  astounding  novel  way. 
Without  another  line  other  than  the  title  you 
can  shout  about  it  as  the  most  sensational 
show  you  have  ever  offered.  Starting  with  the 
rnystery  angle,  you  can  build  up  an  exploita- 
tion campaign  using  gigantic  cutouts  and  ani- 
mations of  Kong  and  the  other  prehistoric 
beasts.  Don't  let  them,  however,  get  the  idea 
that  it's  just  another  animal  picture.  Do  every- 
thing big  so  that  even  the  smallest  herald  or 
gag  you  use  will  have  the  impressiveness  of 
a  24-sheet  board.  It  will  be  good  business  to 
spend  extra  money  on  "King  Kong." — Mc- 
Carthy, Hollywood. 

Produced  and  distributed  by  RKO  Radio.  Made 
and  directed  by  Merian  C.  Cooper  and  Ernest 
Schoedsack  from  an  idea  conceived  by  Edgar  Wallace 
and  Merian  C.  Cooper.  David  O.  Selznick,  executive 
producer.  Screen  play  by  James  Creelman  and 
Ruth  Rose.  Sound  effects,  Murray  Spivack.  Camera- 
man, Edward  Linden.  Art  directors,  Carroll  Clark, 
Al  Herman.  Sound  recordist,  E.  A.  Wolcott.  Film 
editor,  Ted  Cheeseman.  Musical  director,  Max  Steiner. 
Chief  technician,  Willis  O'Brien 
CAST 

Ann  Redman   Fay  Wray 

Dedham   Robert  Armstrong 

Driscoll   Bruce  Cabot 

Emglehorn   Frank  Reicher 

Weston   Sam  Hardy 

Native  Chief   Noble  Jolmson 

Second  Mate   James  Flavin 

Witch   King   Steve  Clemento 

Lumpy   Victor  Wong 


A  Lady's  Profession 

(Paramount) 
Comedy  ' 

After  a  rather  unimpressive  first  reel  which 
establishes  the  Withers  family,  (Alison  Skip- 
worth,  Roland  Young  and  Sari  Maritza)  as 
a  group  of  financially  embarrassed  English 
aristocrats,  the  locale  moves  to  America  and, 
majoring  in  novel  comedy,  becomes  a  pleasant 
program  feature.  It's  family  type  entertain- 
ment which  probably  will  find  its  greatest  ap- 
preciation among  the  more  mature  adults,  but 
because  of  its  spirit  of  timely  fun  should  catch 


the  fancy  of  the  younger  folk,  with  proper 

showmanship. 

The  story  relates  the  adventures  of  Beulah 
Bonnell,  who  unwillingly  comes  to  the  rescue 
of  her  typically  dumb  English  brother,  Lord 
Reggy,  in  the  operation  of  a  profitless  speak- 
easy, located  in  the  atmosphere  of  a  stable.  It 
presents  also  the  romance  between  Cecily  and 
Dick  Garfield,  and  has  a  comedy  gangster  men- 
ace in  the  antics  of  Bolton  and  Keyhole  Mc- 
Cluskey, and  becomes  exciting  as  the  senior 
Garfield  is  "taken"  by  Beulah  and  the  Lord  and 
as  the  Lord  unwittingly  kicks  over  a  deal  to 
sell  the  "joint"  to  Stephens.  Comedy  reaches  a 
high  point  as  the  bootleg  king,  the  Colonel,  puts 
on  a  bargain  sale  to  get  rid  of  his  $2,000,000 
"stock"  before  the  18th  Amendment  is  repealed 
and  the  Government  muscles  in  on  the  booze 
racket.  It  winds  up  in  a  hectic  jamboree. 
There's  a  raid  on  the  new  night  club,  which, 
unknown  to  its  proprietors,  is  selling  hootch 
instead  of  gingerale,  and  is  sold  to  Stephens 
while  it  is  doing  a  terrific  business.  Cecily  is 
kidnaped.  Then  it's  revealed  that  Dick  has  sup- 
plied the  funds  to  buy  the  place  and  the  whole 
shebang  sails  off  to  Europe  again,  the  Withers 
with  their  fortune  rehabilitated,  Dick  and  Cecily 
married  and  the  elder  Garfield  anxious  for  more 
adventures  with  his  new  found  friends. 

Hodge  podge,  to  be  sure — meaningless,  but 
funny,  and  it  should  be  sold  to  your  public  that 
way.  The  title  is  good,  and  because  of  Skip- 
worth's  past  performances,  suggests  much  that 
can  be  done  in  linking  the  two.  Young,  always 
regarded  as  a  good  comedian,  appears  to  better 
advantage  than  ever.  The  wood  carving  pro- 
pensities of  the  gangster  Keyhole  should  pro- 
vide some  odd  exploitation  ideas.  The  Barbier 
psychology  should  also  be  effective  selling  ma- 
terial. If  you  get  good  houses  in  to  see  the 
first  performances,  it  will  build  itself. — Mc- 
Carthy, Hollywood. 

Produced  and  distributed  by  Paramount.  Directed 
by  Norman  McLeod.  Screen  play  by  Walter  DeLeon 
and  Malcolm  Stuart  Boylan.  Original  story  by  Nina 
Wilcox  Putnam.  Photographed  by  Gilbert  Warren- 
ton.  Release  date,  March  3,  1933.  Running  time,  72 
minutes. 

CAST 

Beulah   Bonnell   Alison  Skipwortli 

Lord  Reginald  Withers  Roland  Young 

Cecily   Withers   Sari  Maritza 

Dick  Garfield   Kent  Taylor 

Tony   Roscoe  Karns 

Bolton   Warren  Hymer 

James  Garfield   George  Barbier 

Colonel   Dewey  Robinson 

Keyhole  McCluskey   Billy  Bletcher 

Mr.  Stephens   Dewitt  Jennings 

Crochett  Edgar  Norton 

Lady   McDougal   Ethel  Griffies 

Miss  Snodgrass   Claudia  Craddock 

Mulroy   James  Burke 

The   Bad  Boy  Jackie  Searl 


Tatra's  Zauber 

The  Spell  of  Ta+ra 

(Protex) 
Drama 

In  no  sense  should  this  production  be  con- 
sidered by  the  exhibitor  in  the  same  light  as 
the  mine-run  of  German  pictures,  whether  of  the 
often-seen  musical  romance  school  or  the  ordi- 
nary dramatic  type.  It  contains  a  background 
and  a  construction  which  transcends  the  average 
film,  and  has  an  equal  appeal  for  the  American 
lacking  a  knowledge  of  the  German  in  which 
the  dialogue  is  couched. 

It  is  in  the  nature  of  a  saga,  a  saga  of  a 
peculiarly  light-hearted  and  yet  sensitive  group 
'  of  people,  the  Gurals,  natives  of  the  Tatra  range 
of  the  Carpathian  Mountains,  on  the  border 
between  Czechoslovakia  and  Poland,  who  re- 
vere their  majestic  mountain  homeland,  in  which 
their  lives  are  wrapped,  by  which  they  gain 
their  livelihood.  The  famed  winter  resort  of 
Zakopane,  lying  in  a  gorge  of  the  Tatras,  is 
the  center  of  the  plot  action.  The  performers, 
it  is  understood,  are  non-professionals,  being 
the  native  guides  of  the  region  and  several 
Europeans  who  annually  enjoy  the  grandeur 
of  the  Tatras,  recruited  for  the  roles  they  play 
with  unstudied  naturalness,  except  in  rare  in- 
stances. 

The  story's  hero,  representative  of  the  spirit 
of  his  kind,  is  the  guide  Carlo,  a  leader,  only 
one  among  his  fellows  who  has  been  able  to 


scale  the  precipitous  and  treacherous  heights 
of  Sun  Peak,  highest  of  the  Tatra  range.  An 
American  engineer  requires  a  cable  to  Sun  Peak 
to  construct  a  cable  railway  to  the  summit,  and 
Carlo  refuses  to  give  his  beloved  mountain  into 
servitude.  Another  guide  attempts  the  ascent, 
is  shattered  on  the  rocks  when  he  takes  the 
wrong  trail.  A  romance  between  the  engineer's 
daughter  and  a  doctor  leads  her  to  attempt  the 
ascent  with  the  engineer's  assistant.  A  storm 
maroons  them  on  a  rocky  ledge,  while  the 
girl  swings,  unconscious,  from  a  rope  high  in 
the  air  over  rocky  vastness.  To  the  rescue  goes 
Carlo,  saving  both,  finally  consenting  to  carry 
the  cable,  enabling  others,  less  gifted  physically, 
also  to  enjoy  the  grandeur  of  the  mountains. 

It  would  be  useless  to  attempt  description 
of  the  suspense  engendered,  the  thrill  provided 
by  the  perilous  ascents  and  descents,  or  the 
majestic  beauty  of  the  scenic  effects,  enchanced 
by  splendid  photography.  Dialogue  is  cut  to 
an  absolute  minimum,  and  even  that  little  is 
translated  via  super-imposed  subtitles.  It  is 
a  picture,  in  fact,  which  requires  no  dialogue, 
no  subtitle. 

Any  exhibitor,  no  matter  where  his  theatre, 
may  well  play  the  picture,  offering  it  as  some- 
thing unusual,  calling  on  community  organiza- 
tions for  support  of  a  really  fine  example  of 
cinema  output.  Its  story,  the  slight  romance, 
involving  the  doctor,  and  of  Carlo  and  a  local 
girl,  make  the  film  something  more  than  a 
scenic. — Aaronson,  New  York. 

Produced  by  Loew  and  Co.,  Berlin.  Distributed  by 
Protex.  Directed  by  Adolf  Trotz.  Photographed  by 
S.  Vittrotti.  Music  by  Professor  F.  Wenneis.  Re- 
lease date,  February  17,  1933.  Running  time,  65 
minutes. 


The  Ghost  Train 

(  Gaumont-British  ) 
Thrill  Melodrama 

Typically  an  English  motion  picture,  "The 
Ghost  Train"  has  its  origin  in  the  stage  play  of 
the  same  name,  authored  by  Arnold  Ripley, 
which  some  time  ago  enjoyed  a  certain  success 
on  Broadway.  At  times  the  English  accent 
causes  the  dialogue  to  become  almost  obscure 
to  the  American  patron,  but  on  the  whole  the 
picture  moves  with  fast  pace,  particularly  as 
to  its  climax,  and  has  a  certain  element  of 
mystery  and  a  melodramatic  thrill  or  two. 

The  cast,  of  course,  will  be  wholly  unknown 
to  the  audience  on  this  side  of  the  water,  the 
film  having  been  produced  entirely  in  England, 
yet  they  turn  in  fairly  satisfactory  performances. 
Comedy  is  injected  with  reasonable  amusement 
resulting,  though  the  chatter  of  Jack  Hulbert, 
one  of  the  top-rank  British  players,  tends  at 
times  to  become  a  trifle  wearisome. 

An  assortment  of  people,  including  a  spinster, 
a  doctor,  an  attractive  girl,  Hulbert,  a  honey- 
mooning couple  and  a  friend  of  the  girl  are 
involved.  Missing  a  train,  they  are  marooned 
by  a  storm  in  a  deserted  wayside  station,  the 
station  master  of  which  tells  of  a  ghost  train 
which  sometimes  passes  in  the  night  bringing 
death  to  all  who  look  upon  it.  A  mad  girl 
enters,  tells  of  seeing  the  train  before,  expecting 
it  that  night.  The  station  master  tumbles 
through  the  door,  apparently  falling  dead,  then 
disappears  shortly  afterwards.  Nerves  begin  to 
tighten,  and  the  roaring  train  approaches.  From 
that  point  on  the  story  moves  with  commendable 
speed  to  the  conclusion,  with  Hulbert  revealed 
as  a  detective,  and  the  ghost  train  as  a  gun- 
runner, protected  by  the  fiction  of  the  haunted 
station  and  the  specter  train.  A  bit  too  much 
dialogue  of  not  too  great  intelligence,  particu- 
larly on  the  part  of  Hulbert,  slows  the  action, 
takes  too  much  unnecessary  footage  in  the 
earlier  sequences.  Highlighting  the  climax  is 
a  rather  realistic-appearing  train  crash,  as,  open- 
ing the  drawbridge,  Hulbert  and  the  girl  send 
the  train  crashing  into  the  river. 

The  exhibitor  selling  this  picture  will  have 
to  rely  for  the  most  part  on  a  curiosity-melo- 
drama build  up  about  the  title,  which  has  ele- 
ments of  attention  focus,  the  mystery  inherent 
in  the  story,  the  crash,  the  detective  incognito 
and  the  like.  The  cast  names  will  be  of  no 
assistance,  and  it  would  be  advisable  perhaps  to 


February    25,  1933 


MOTION    PICTURE  HERALD 


41 


avoid  too  strong  indication  that  this  is  a  Lon- 
don-made production. — Aaronson,  New  York. 

Produced  by  Gainsborouprh  Pictures.  Distributed  by 
Gaumont- British.  From  the  story  by  Arnold  Ridley. 
Directed  by  Walter  Forde.  Scenario  by  Angus  Mc- 
Phail.    Running  time,  68  minutes. 

CAST 

Teddy  Deakin    Jack  Hulbert 

Miss  Bourne    Cecily  Courtneidge 

Saul  Hodgkin    Donald  Calthorp 

Peggy  Murdock    Ann  Todd 

Dr.  Sterling    Allan  Jeayes 

Julie  Price    Angela  Baddeley 


L'ltalia  Paria 


Italy  Speaks 

(Enrico  Cutali) 
Naval,  Air  Maneuvers 

In  this  ofificial  Italian  photographic  record, 
Italy  speaks  much  in  what  the  rest  of  the  world 
has  come  to  believe  is  the  language  of  its  dic- 
tator, Signer  Benito  Mussolini.  The  govern- 
ment cameramen  were  very  much  on  deck  dur- 
ing the  naval  and  air  maneuvers  of  the  Italian 
forces  in  1932,  and  the  result  is  at  least  inter- 
esting, as  a  display  of  naval  strength,  always 
a  moving  sight  to  the  theatre-goer. 

There  is,  of  course,  no  semblance  of  a  story 
involved,  and  comparatively  little  dramatic  ac- 
tion in  that  direction.  However,  the  cameramen 
have  done  a  splendid  job,  achieving  numerous 
highly  unusual  shots  from  various  difficult  posi- 
tions. The  air  fleet  in  action  provides  several 
magnificent  moments  of  formation  and  stunt 
flying.  The  film,  with  approximately  two  hours 
of  running  time,  too  long  for  comfortable  _  ab- 
sorption by  an  average  audience,  is  divided 
roughly  into  two  main  divisions.  The  first  half 
retails  the  hypothetical  "battle"  between  the 
"A"'  and  "B"  fleets,  each  with  its  thunderous 
complement  of  air  force.  The  second  portion 
is  devoted  to  something  which  the  American 
best  knows  as  an  "air  circus,"  land  planes  engag- 
ing in  daring  formation  and  stunt  flights,  which 
are  not  without  thrills  for  the  spectator. 

No  dialogue  is  employed,  the  explanatory 
matter  being  confined  to  subtitles  in  both  Italian 
and  English.  At  the  same  time,  natural  sound, 
recorded  on  the  field,  has  been  employed  very 
nearly  throughout  the  picture.  Incidental  music 
accompanies  the  subtitle  footage.  King  Victor 
Emanuel  and  Signor  Mussolini  have  their  mo- 
ments before  the  camera,  reviewing  the  fleet. 

Italian  nationals  in  this  country  will  doubt- 
less find  in  the  picture  a  great  deal  to  stir 
their  blood,  quicken  their  pulses,  arouse  their 
enthusiasm.  For  others  it  is  still  an  interesting 
record  of  fighting  forces  in  action,  and  of  the 
power  that  is  Italy — and  Mussolini. — Aaronson, 
New  York. 


Sous  la  Lune  du  Maroc 

(Moon  Over  Morocco) 

(Pretext  Trading) 
French  Conriedy  Drama 

A  rather  unexpected  conclusion  aids  mate- 
rially in  imparting  a  spark  of  added  entertain- 
ment to  this  wholly  French  comedy  drama,  set 
entirely  amid  the  strange,  heavily  religious  mys- 
ticism of  Morocco,  France's  often  troublous 
principality  on  the  northern  coast  of  Africa. 

It  is  a  rather  inconsequential  tale  involving 
romance  and  the  operations  of  four  clever 
crooks,  who  come  very  near  to  getting  away 
with  a  large  sum  of  money  through  a  ruse.  It 
has  certain  elements  of  the  travelogue,  in  its 
pictorial  descriptions  of  the  manner  of  worship, 
of  the  schools,  of  the  architecture  and  the 
strange  dances  of  the  natives,  designed  as  a 
religious  manifestation,  and  thereby  gains  from 
the  atmospheric  standpoint  and  loses  from  the 
dramatic  point  of  view. 

A  wealthy  young  man,  traveling  to  Morocco, 
meets  a  planter  and  his  attractive  niece  aboard, 
and  promptly  falls  in  love  with  the  niece. 
Aboard  ship,  also,  he  comes  into  contact  with 
four  men,  who  likewise  are  Morocco  bound,  and 
the  five  arrange  to  see  the  sights  together. 
Watching  a  ceremonial  dance,  a  disturbance  de- 
velops, and  a  beggar  calls  down  a  curse  upon 


their  heads,  indicating  that  they  all  will  die,  in 
turn,  the  wealthy  young  man  last.  When  first 
one  falls  over  a  balcony,  then  another  crashes  in 
a  plane,  the  young  man  becomes  frightened.  The 
man  he  is  to  follow  into  the  beyond  attempts 
to  commit  suicide,  obtains  a  large  sum  from 
the  young  man  to  settle  a  gambling  debt.  Hunt- 
ing for  the  sorcerer  who  cast  the  spell,  the  vic- 
tim accidentally  discovers  that  the  whole  thing 
was  a  hoax  to  mulct  him  of  his  money.  An 
absurd  chase  over  the  house  tops  of  the  city 
concludes  the  picture. 

Selling  possibilities  are  confined  entirely  to 
those  metropolitan  intimate  cinemas  which  can 
draw  a  certain  number  familiar  with  French. 
They  will  probably  find  the  film  amusing,  enter- 
taining.— Aaronson,  New  York. 

Produced  by  Vandal  and  Delac.  Distributed  by  Pro- 
tex  Trading.  Directed  by  Julien  Duvivier.  Based  on 
"Les  Cinq  Gentlemen  Maudits"  ("Five  Doomed  Gen- 
tlemen"), by  Andrew .  Reuze.  Release  date,  January 
21,  1933.    Running  time,  80  minutes. 

CAST 

Jacques  Le  Guarantee  Rene  Lefebvre 

Francoise    Rosine  Derean 

Her  uncle    Harry  Baur 

Strawber    Robert  LeVigan 

Lawson    Georges  Peclet 

Woodland    Marc  Dantzer 

Midlock    Jacques  Erwin 


Ich  Will  Nicht  Wissen 
Wer  Du  Bist  • 

Don't  Tell  Me  Who  You  Are 

(Interivorld  Productions) 
Musical  Romance 

From  the  same  producers  who  brought  forth 
"Two  Hearts  in  Waltz  Time,"  of  rather  recent 
and  notable  memory,  comes  another,  tunefully 
musical,  gayly  entertaining,  romantic  and  never 
becoming  very  serious.  Featured  are  two  highly 
popular  German  players,  Liane  Haid  and  Gus- 
tave  Froehlich,  the  first  extremely,  blondely  at- 
tractive, possessed  of  an  effective  singing  voice ; 
the  latter  with  feminine  appeal  plus,  unusual 
histrionic  ability  and  great  natural  charm. 

The  romantic  story  is  inconsequential,  but  the 
effectiveness  of  the  picture  in  no  wise  is  dam- 
aged thereby.  Froehlic,  a  count  in  pecuniary 
distress,  is  a  chauffeur  whose  attraction  for 
women  is  fatal — to  the  women.  Accidentally 
he  meets  Miss  Haid  at  a  fashionable  restaurant, 
and  the  two  find  a  lot  in  common,  both  remain- 
ing unidentified.  Becoming  her  uncle's  chauffeur 
unknowingly,  Froehlich  is  alternately  pursued 
and  cold-shouldered  by  the  wilful  Miss  Haid 
during  a  motor  trip  to  Lake  Como. 

Incidental  comedy  of  amusing  proportions  is 
contributed  by  one  Szoke  Szakall,  Froehlich's 
retainer,  who  poses  as  the  count  to  insure  his 
master  the  job,  then  joins  the  motor  trip  into 
the  Alps.  Magnificent,  beautiful  is  the  scenery 
of  Lake  Como  and  vicinity,  and  wisely  have 
the  producers  taken  the  opportunity  to  make  it 
an  incomparable  background  for  numerous  se- 
quences. 

Miss  Haid  sings  several  highly  tuneful 
melodies,  with  fortunately  little  appearance  of 
the  numbers  having  been  taken  up  by  the  heels 
and  thrown  into  the  picture.  The  settings  are 
in  each  case  appropriate  for  the  singing,  the 
justification  ample,  making  for  unobtrusiveness, 
also  true  of  the  background  music.  English  sub- 
titles aid  materially  in  appreciation  for  the  per- 
son unfamiliar  with  German. 

The  exhibitor  has  here  a  sprightly,  enter- 
taining musical  romance,  with  two  performers 
very  well  known  to  that  part  of  the  American 
audience  familiar  with  the  German  output.  The 
fact  that  it  came  from  the  same  source  as  "Two 
Hearts,"  is  a  valuable  selling  factor. — Aaron- 
son, New  York. 

Distributed  by  Interworld  Productions.  Directed  by 
Geza  von  Bolvary.  Story  by  Ernest  Marischka  and 
Gustav  Holm.  Music  by  Robert  Stolz.  English  titles 
by  Michael  L.  Simmons.  Photographed  by  Willy 
Goldberger.  Release  date,  February  15,  1933.  Run- 
ning time,  91  minutes. 

CAST 

Alice  Lamberg    Liane  Haid 

Bobby  Lindt    Gustav  Froehlich 

Ottokar    Szoke  Szakall 

Herr  Fuehring    Max  Fulstorff 

Fritz  von  Schroeder   Fritz  Odemar 

Alvarez  Zambesi    Leonard  Stekel 


Jungle  Bride 

(  Monogram  ) 
Melodramatic  Romance 

In  this  melodramatic  romance,  the  real  action 
of  which  starts  with  a  shipwreck,  the  eternal 
triangle  is  presented  in  a  different  guise.  It 
previously  has  been  established  that  Wayne  is 
under  arrest,  charged  with  murder  and  that 
Franklin,  his  captor,  is  in  love  with  Doris.  The 
trio,  together  with  Stevens,  the  comedy  relief, 
find  themselves  cast  upon  a  desert  island. 
Against  the  background  of  jungle  animals,  the 
main  feature  of  which  is  a  fight  between 
Wayne  and  a  lion,  Doris  gradually  loses  her 
affection  for  Franklin  and  transfers  it  to  the 
suspected  criminal. 

Much  drama  ensues,  depicting  the  reactions 
of  the  quartet  to  their  primitive  life,  with  the 
idea  being  suggested  by  the  card  -  reading 
Stevens  that  Doris  and  Wayne  are  something 
more  than  platonic  lovers  until  the  derelict  of 
their  wrecked  ship  is  sighted,  which  provides 
an  opportunity  for  the  pair  to  be  legally  mar- 
ried by  the  still  surviving  captain.  Of  course 
the  jealous  fight  between  the  lucky  and  dis- 
appointed lovers  follows  with  Wayne  the  victor, 
with  a  rescuing  boat  heaving  into  sight  to 
take  Franklin  and  Stevens  off  the  island  and 
leave  Doris  and  Wayne  to  enjoy  a  jungle 
honeymoon. 

The  story  is  well  put  together,  acting  and 
direction  are  satisfactory,  and  it  should  prove 
adequate  entertainment  for  the  theatres  in 
which  it  will  be  shown.  The  dialogue  will  pro- 
vide some  unusual  advertising  copy  if  such 
exploitation  is  desired.  With  a  good  surround- 
ing program,  "Jungle  Bride"  can  stand  as  a 
single  feature.  As  part  of  a  dual  bill,  with  a 
picture  of  different  theme  as  a  companion,  it 
will  constitute  a  well  rounded  out  program. — 
McCarthy,  Hollywood. 

Distributed  by  Monogram.  Directed  by  Al  Kelly  and 
Harry  O.  Hoyt.  Story  and  screen  play  by  Leah 
Baird.  Supervised  by  Trem  Carr.  Release  date,  Feb. 
15,  1933.   Running  time,  63  minutes. 

CAST 

Doris  Evans  Anita  Page 

Gordon  Wayne  Charles  Starrett 

Eddie  Stevens  Eddie  Borden 

John  Franklin  Kenneth  Thompson 

Capt.  Anderson  Charles  Geldert 

Jimmy  .•  Jay  Emmett 

Laura  Gertrude  Simpson 

Over  the  Counter 

(MGM) 

Entertaining 

There  is  light,  fast  entertainment  in  this 
number  of  the  Colortone  Musical  Revue  series, 
with  the  Technicolor  adding  much  to  the 
brightness  of  the  piece.  The  son  of  the  de- 
partment store  owner  imports  a  flock  of  chorus 
girls  who  put  a  new  spice  into  the  retail  busi- 
ness with  song  and  dance.  They  mind  the 
hubbies  while  the  wives  shop,  but  they  mind 
them  too  well,  it  seems.  A  highly  divert- 
ing short,  well  executed. — Running  time,  18 
minutes. 


Betty  Boop's  Penthouse 

(Paramount) 
Amusing 

Miss  Betty  Boop,  Max  Fleischer's  pert  and 
appealing  little  cartoon  flapper,  is  highly  amus- 
ing as  she  sings,  dances  and  hangs  the  laundry 
on  her  penthouse  "lawn."  The  frankensteinian 
monster,  accidentally  made  by  her  pals,  pur- 
sues her,  then  suddenly  turns  into  a  dancing 
flower. — Running  time,  6  minutes. 


The  Wonder  City 

(Educational) 

Scenic  Novelty 

Impressionistic  photography,  done  so  well  in 
German  scenic  production,  is  given  a  new 
twist  in  this  Lyman  H.  Howe  Hodge-Podge 
subject.  New  York  City  is  the  camera  theme, 
with  most  of  the  shots  at  night. — Running  time, 
9  minutes. 


42 


MOTION    PICTURE  HERALD 


February    25,  1933 


MEETINGS  .  • 


COLUMBIA  TO  CALL 

PATRONS  BY  RADIO 


Renewal  of  Cinema  Habit  Is 
Aim  in  24  Talks,  Six  Daily 
For  Four  Days,  in  30  Cities 
Over  NBC  and  CBS  Network 

In  the  subjoined  article  Mr.  Jack 
Cohn  uses  for  his  take-off  the  asser- 
tion that  Motion  Picture  Herald 
vieti/s  the  radio,  as  motion  picture 
competition,  xvith  alarm.  That  will 
be  permitted  as  poetic  license,  but 
provocation  enough.  The  same  issue 
with  the  news  story  reporting  various 
views  presented  on  editorial  in  which 
the  Herald  suggested  that  every 
public  fancy,  vogue  and  rage,  from 
mah  jong  to  jig-saw  puzzle,  was  com- 
petition and  nothing  to  be  deeply 
worried  about.  ^Nevertheless,  this  does 
not  invade  the  interesting  observations 
of  Mr.  Colm  concerning  the  radio  and 
what  his  company  chooses  to  do  about 
the  matter.         TERRY  RAMSAYE 

by  JACK  COHN 

Vice-President  and  Treasurer 
Columbia  Pictures  Corporation 

In  an  article  in  Motion  Picture  Herald 
recently  it  was  stated  that  radio  broadcast- 
ing has  become  a  serious  competitor  of  the 
motion  picture  screen.  The  article  inti- 
mated that  radio  threatens  the  very  life 
blood  of  the  industry.  Whether  the  condi- 
tion is  as  serious  as  this  is  open  to  discus- 
sion. However,it  must  be  admitted  that  there 
is  a  steadily  increasing  number  of  motion 
picture  patrons  who  are  remaining  at  home 
to  listen  to  the  radio. 

If  the  motion  picture  industry  is  at  all 
far-seeing,  it  will  not  take  this  threat  lying 
down.  It  is  possible  to  use  radio  as  a  means 
for  promoting  theatre  attendance. 

When  Benito  Mussolini  took  control  of 
the  Italian  government  he  was  advised  that 
Italy's  weakness  as  a  manufacturing  nation 
was  due  to  its  lack  of  coal.  He  was  told  that 
Italy  could  never  meet  the  competition  of 
coal-producing  countries.  He  proceeded  at 
once  to  turn  Italy's  weakness  into  its 
strength.  The  competition  of  coal  has  made 
Italy  a  manufacturing  country  based  on 
electrical  power.  Just  so  the  moving  picture 
industry  can  take  advantage  of  radio  and 
make  it  an  asset  and  a  means  of  increasing 
motion  picture  attendance. 

Would  Protect  Patronage 

Columbia  Pictures  is  inaugurating  an  in- 
novation in  promoting  motion  picture  pat- 
ronage. We  are  going  on  the  air  with  a 
sales  talk  in  the  attempt  to  remind  theatre- 
goers that  an  evening  of  entertainment  is 
waiting  for  them  at  their  nearest  moving 
picture  house.  We  hope  to  renew  the  cinema 
habif  among  the  thousands  who,  through 
economic  disturbances,  have  been  weaned 
away  from  habitual  motion  picture  attend- 
ance. The  experiment  will  begin  in  30  key 
cities  over  both  NBC  and  CBS.  There  will 


be  24  talks ;  six  each  day  for  four  days.  The 
broadcast  will  be  timed  with  the  opening  of 
Wheeler  and  Woolsey's  "So  This  Is  Af- 
rica !"  and  tied  directly  to  the  local  first-run 
theatre,  beginning  two  days  previous  to  the 
opening  of  the  picture  and  continuing 
through  the  first  two  days  of  the  run. 

Although  moving  picture  companies  have 
tried  radio  before,  it  was  never  treated  as 
a  100  per  cent  sales  proposition.  Several 
years  ago  they  brought  their  stars  to  the 
"mike"  in  the  effort  to  attract  patronage. 
This  policy  proved  a  boomerang ;  the  radio 
audience  discovered  that  it  could  be  enter- 
tained by  moving  picture  stars  at  home  and 
there  was  no  reason  for  visiting  the  theatre. 
And,  to  be  very  frank,  many  moving  picture 
performers  unacquainted  with  microphone 
technique  were  not  the  best  of  ads.  Colum- 
bia's plan  is  entirely  different.  Columbia  in- 
tends to  sell  rriotion  pictures  and  not  pro- 
vide additional  competition  for  the  theatres. 
It  is  our  intention  to  remind  the  stay-at- 
home  that  an  enjoyable  evening  is  waiting 
for  him  around  the  corner ;  we  hope  to  pro- 
vide the  impetus  toward  donning  a  hat  and 
coat.  Instead  of  supplying  incentive  for  re- 
maining at  home  we  are  going  to  suggest 
a  reason  for  going  out. 

Whether  radio  or  the  depression  has  been 
the  chief  reason  for  the  falling  off  of  the- 
atre attendance  is  open  to  discussion,  but 
it  is^  possible  that  with  the  proper  drive 
neither  of  these  factors  should  affect  the 
movies.  The  loss  of  the  thousands  who  feel 
that  they  should  remain  at  home  for  eco- 
nomic reasons  should  be  compensated  by 
an  equal,  if  not  larger,  number  who  must 
turn  from  more  expensive  pastimes  to  mov- 
ing picture  entertainment.  The  greatest 
loss  of  patronage  has  been  due  to  the  break- 
ing of  the  moving  picture  habit. 

Habit  Breaking  Is  the  Danger 

Theatregoing  is  a  habit.  A  fan  is  a  per- 
son who  has  grown  to  rely  on  a  definite 
number  of  weekly  visits  to  a  moving  picture 
theatre  for  his  entertainment  and  personal 
happiness.  Unfortunately,  it  is  a  habit 
which,  once  broken,  is  apt  to  remain  so.  For 
the  protection  of  the  industry  it  is  up  to  the 
moving  picture  producers  to  see  that  it  is 
not  permitted  to  be  lost.  Columbia  intends 
to  employ  the  radio  to  counteract  any  ten- 
dencies to  be  won  away  from  motion  pic- 
tures ;  we  are  going  to  remind  the  lost  the- 
atregoers of  the  pleasures  to  be  had  at  the 
moving  picture  houses  and  win  them  back 
into  the  fold. 

The  trailer  is  employed  in  moving  pic- 
ture houses  to  feed  the  fires  of  the  fan's 
interest.  They  are  effective,  but,  naturally, 
can  retain  only  the  interest  of  those  already 
interested.  Radio  is  now  to  be  used,  almost 
like  a  trailer,  to  attract  new  patrons  and 
regain  lost  followers. 

Radio,  it  is  the  belief  of  the  distribution 
and  advertising  departments  of  Columbia 
Pictures,  can  never  be  the  competition  gen- 
erally feared.  The  American  public  is  a 
pleasure-loving  public ;  they  prefer  having 
their  entertainment  in  company  with  others. 
They  prefer  bright  lights  and  where  crowds 
gather.  They  will  never  be  satisfied  with 
the  radio  as  the  main  source  of  their  amuse- 


EAST 

FEBRUARY 

23 —  Associated      Motion      Picture  Advertisers: 

Weekly  luncheon  and  forum,  at  Sardi's, 
West  44th  Street,  New  York.  President, 
Hal  Horne;  Secretary,  Al  Sherman. 

MARCH 

4 — New  York  Motion  Picture  Club:  Annual  re- 
ception and  dance  and  Inaugural  Ball,  at 
Waldorf-Astoria  Hotel,  New  York.  Presi- 
dent, Lee  A.  Ochs;  Secretary,  Paul  Guiick. 
Medinah  Athletic  Club:  Dinner-dance  for 
Chicago  trade  unemployed,  Chicago. 
Chairman,  Barney  Balaban. 

8 — Motion   Picture   Producers  and  Distributors: 

Board  meeting,  at  28  West  44th  Street, 
New  York.  President,  Will  H.  Hays;  Secre- 
tary, Carl  E.  Milliken. 

12 — Film  Forum:  Monthly  meeting,  at  New 
School  for  Social  Research,  66  West  12th* 
Street,  New  York.  President,  Sidney  How- 
ard; Secretary,  Margaret  Larkin. 

APRIL 

24-  8 — Society  of  Motion  Picture  Engineers:  An- 

nual spring  meeting,  at  Pennsylvania  Hotel, 
New  York.  President,  Dr.  A.  N.  Gold- 
smith; Convention  Chairman,  W.  C.  Kunz- 
man;  Chairman  of  Arrangements,  Herbert 
Griffin. 

WEST 

FEBRUARY 

22 — Brotherhood  of  Studio  Carpenters,  Local  946: 
Weekly  meeting,  at  6474  Santa  Monica 
Boulevard,  Hollywood.  Business  Represen- 
tative, J.  F.  Kearns;  Secretary,  W.  E. 
Sparks. 

27 —  Motion  Picture  Make-up  Artists  Association: 

Weekly  meeting  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

28 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beach- 
wood  Drive,  Hollywood.  President,  Harry 
W.  Scott;  Secretary,  Richard  L'Estrange. 

International  Brotherhood  of  Eleetrical 
Workers:  Weekly  meeting,  at  5402  Holly- 
wood Boulevard,  Hollywood.  President, 
H.  D.  Martin;  Secretary,  A.  P.  Sp«ed». 

The  Wampas:  Weekly  meeting,  at  6700  Sun- 
set Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

Assistance  League:  Directors  weekly  meeting, 
at  5604  DeLongpre  Avenue,  Hollywood. 
Managing  Director,  Mrs.  Lee  Wray  Turner. 


ment.  Americans  want  to  go  places  and  do 
things. 

No  matter  how  entertaining  a  radio  pro- 
gram may  be,  it  is  an  evening  at  home,  and 
the  average  American  must  go  out  several 
nights  a  week  to  be  contented.  Not  even 
the  most  rabid  producer  expects  a  fan  to 
attend  the  theatre  seven  nights  a  week. 

If  people  are  staying  home  today  it  is  due 
partly  to  economic  reasons  but  mainly  to 
lack  of  incentive  engendered  by  the  times. 
This  lethargy  must  be  dispelled  if  the  movies 
are  to  prosper.  The  radio  sales  campaign 
will  suggest  how  an  evening  may  be  spent 
entertainingly  at  no  great  expense  at  a  the- 
atre hearing  and  seeing  Wheeler  and  Wool- 
sey  in  "So  This  Is  Africa."  Instead  of  the 
radio  being  competition  it  is  to  be  made 
the  moving  picture's  loudest  booster. 


February    25,  1933 


MOTION    PICTURE  HERALD 


43 


Theatre  business  done  in  twelve  cities  during  the  first  four  weeks  of  January  of 
this  year  is  compared  with  the  receipts  for  the  last  four  weeks  of  December,  1932, 
in  the  graph  which  is  based  upon  Motion  Picture  hierald's  weekly  compilation  of 
box  office  grosses.  The  shaded  bar  represents  the  1932  figure  and  is  taken  as  100 
per  cent  in  each  city,  for  the  purposes  of  the  comparison,  while  the  solid  black 
bar  indicates  the  corresponding  gross  for  the  period  in  1933. 


Fox  Theatres  in 
Operation  Split 

Into  5  Divisions 

Fox  theatres,  operated  by  the  Skouras 
Brothers,  will  be  bi:;©Jcen  down  into  five 
operating  divisions,  according  to  a  new 
arrangement  now  completed.  The  five 
major  cities,  each  to  be  the  headquarters  of 
a  division,  are  New  York,  Kansas  City, 
Milwaukee,  Seattle  and  Los  Angeles.  Buy- 
ing, booking  and  operating  supervision,  for- 
merly handled  from  New  York  and  Los 
Angeles,  will  fall  into-  the  hands  of  each 
division  head.  Spyros  Skouras  will  con- 
tinue to  judge  all  steps  of  major  import  to 
the  organization  as  a  whole. 

The  individual  operation,  culminating  a 
series  of  decentralization  maneuvres,  was 
decided  in  New  York  at  conferences  of 
Spyros,  Charles  and  George  Skouras,  J.  J. 
Sullivan,  Al  and  Mike  Rosenberg  and  the 
Chase  National  Bank.  Charles  Skouras  and 
the  Rosenberg  brothers  arrived  in  Seattle 
this  week  for  negotiations.  Spyros  Skouras 
is  understood  to  enjoy  the  full  confidence 
of  the  New  York  financial  interests  in- 
,  volved.  His  contract  to  operate  the  theatres 
runs  until  1937. 

The  realignment  of  operating  supervision 
involves  approximately  452  theatres  in  the 
aggregate.  Under  the  arrangement  George 
Skouras,  in  New  York,  will  handle  83 
houses  in  Greater  New  York  and  upstate 
New  York ;  Elmer  Rhoden,  in,  Kansas  City, 
130  houses ;  Oscar  Brachman,  Tom  and 
J.  E.  Saxe,  in  Milwaukee,  51  in  Wisconsin; 
Frank  L.  Newman,  Sr.,  Al  and  Mike  Rosen- 
berg, in  Seattle,  28  theatres ;  Charles 
Skouras,  in  Los  Angeles,  160  on  the  Coast. 

Montague  Takes 
Rosenzweig  Post 

Charles  Rosenzweig  resigned  this  week 
as  general  sales  manager  of  Columbia  Pic- 
tures, effective  Maixh  11,  when  Abe  Mon- 
tague, manager  of  distribution,  will  take 
over  the  post. 

Mr.  Rosenzweig's  move  was  not  entirely 
unexpected.  He  had  been  with  the  cor- 
poration one  year,  and  at  the  same  time 
last  year  resigned  an  identical  post  at  RKO 
to  join  Columbia.  About  six  months  ago 
disagreement  arose  after  Mr .  Montague, 
who  formerly  controlled  the  Columbia 
franchise  with  Joe  McConville  in  New 
England,  was  named  manager  of  distribu- 
tion. The  company  insisted  that  the  title, 
new  to  the  corporation,  had  no  bearing  on 
and  should  not  interfere  with  Mr.  Rosenz- 
weig's duties  as  general  sales  manager. 


Skirball  Appoints  Six 

Jack  Skirball,  Educational-World  Wide 
sales  manager,  has  appointed  six  district 
managers :  John  Scully,  Boston ;  Jack 
Bachman,  Philadelphia ;  Harry  Skirball, 
Cleveland ;  Dave  Dubin,  Chicago ;  Joseph 
Kalinsky,  Washington;  George  Blumenthal. 
San  Francisco.  Jim  Sharkey  has  resigned 
as  Pittsburgh  manager  and  William  Ray- 
nor  has  left  Albany. 


IV urtzel  Is  Named 
Executive  Producer 

Sol  M.  Wurtzel  has  been  appointed  ex- 
ecutive producer  for  Fox  at  the  Western 
Avenue  studio  in  Hollywood.  He  will 
supervise  the  production  of  20  features  as 
well  as  all  the  foreign  productions  on  the 
Fox  schedule  for  next  season,  to  be  made  at 
the  Western  Avenue  plant. 

The  company  has  explained  Mr.  Wurt- 
zel's  move  from  Movietone  City  as  an  effort 
toward  greater  efficiency  of  operating  units. 
The  Wurtzel  unit  will  be  independent  in 
organization  but  will  have  access  to  all  the 
facilities  of  the  Movietone  City  plant,  also 
utilizing  the  stages  there,  if  necessary.  The 
same  talent  and  directors  will  be  used  at 
both  studios.  Mr.  Wurtzel  became  general 
manager  of  the  Fox  studio  16  years  ago. 

New  Warner  Corporate  Shift; 
Fox  May  Get  Publix  Theatres 

A  third  step  shifting  the  corporate  struc- 
ture of  the  Warner  Theatre  circuit  finds 
incorporation  of  Warner  Brothers  circuit 
Settlement  Corporation,  designed,  it  is  un- 
derstood, to  handle  New  Jersey  houses.  The 
move  follows  the  individual  incorporation 
of  41  Pennsylvania  houses,  and  later  the 
fbrmation  of  Warner  Brothers  Circuit  Man- 
agement Corporation  in  New  York.  Warner 
denies  any  decentralization  significance  in 
the  last  move,  as  in  the  previous  two  actions. 

Further  decentralization  of  Publix  in  the 
Midwest  is  seen  in  the  negotiations,  now 
near  completion  in  New  York,  whereby 
Fox  Midwest  would  take  over  five  Publix 
houses  in  Kansas  City  territory.  Publix 
would  then  withdraw  completely  from  the 
territory,  having  turned  over  three  to  the 
Dubinsky  Brothers  some  time  ago.  Fox  is 
reported  to  favor  the  deal  now  in  work. 


"King  Kong"  Premieres  March  2 

The  Cooper-Schoedsack  feature,  "King 
Kong,"  will  be  premiered  next  Thursday, 
March  2,  simultaneously  at  both  Radio  City 
theatres. 


Fox  Reorganizes 
Its  Selling  Staff 

Reorganization  of  the  Fox  Film  execu- 
tive sales  force  this  week  resulted  in  the 
retention  of  E.  C.  Grainger  as  eastern 
divisional  sales  manager  and  W.  J.  Kupper 
as  head  of  the  western  division.  Mr. 
Grainger,  however,  will  give  up  the  south- 
ern territory  to  Harry  C.  Ballance,  who 
will  take  charge  of  11  states  in  addition  to 
Canada. 

The  Detroit  district,  also  under  Mr. 
Grainger,  will  go  to  Clyde  Eckhardt,  who 
will  also  continue  his  Chicago  divisional 
managership  and  take  over  Milwaukee  and 
Minneapolis  as  well.  Ward  Scott,  former 
Kansas  City  district  manager,  will  take  over  ^ 
the  St.  Louis  territory  from  Mr.  Eckhardt 
and  will  also  handle  Omaha  and  Des 
Moines.  Edgar  Moss  continues  in  charge 
of  Philadelphia,  Washington  and  Pitts- 
burgh, but  will  be  succeeded  as  Philadel- 
phia branch  manager  by  Sam  Moss,  former 
assistant. 

New  appointments  include  Tom  Bailey 
to  the  Boston,  New  Haven  and  Albany  ter- 
ritories ;  George  Roberts  to  Cleveland,  Cin- 
cinnati, Buffalo  and  Indianapolis;  Herman 
VVobber,  assistant  to  Sidney  R.  Kent,  Fox' 
president,  in  supervision  of  West  Coast  ac- 
tivities, will  maintain  his  control  of  Denver 
and  Salt  Lake  territories  west  of  the  Pacific, 
and  Clarence  Hill,  home  office  executive, 
will  become  Toronto  branch  manager,  a 
newly  created  post. 


Rogers  Continues  at  Paramount 

Option  on  Charles  Rogers'  contract  was 
taken  up  this  week  by  Paramount  and  he 
will  make  eight  more  features  independently 
for  release  through  Paramount.  He  will 
maintain  the  entire  present  organization. 


Zanft  Back  from  Katz  Meeting 

John  Zanft  returned  to  New  York  this 
week  from  Hollywood,  where  he  conferred 
with  Sam  Katz  regarding  their  new  mo- 
tion picture  company. 


46 


MOTION    PICTURE  HERALD 


February    25,  1933 


PARAMOUNT  AND  RKO  RECEIVERSHIP 


Irving  Trust  Is 
Publix  Trustee 

(Continued  from  page  36) 

tion,  or  liquidation  and  will  be  decided  on 
the  basis  of  greatest  benefits  to  creditors. 

Numerous  independent  Paramount  stockhold- 
ers' committees  are  soliciting  certificates  of 
deposit  for  the  hearing  March  17,  at  which 
will  be  decided  whether  the  Paramount  re- 
ceivers should  be  made  permanent.  The  de- 
posit certificates  were  listed  this  week  on  the 
New  York  Stock  Exchange.  Commercial  Na- 
tional Bank  and  Trust,  of  New  York,  is  the 
depository. 

In  letters  being  sent  to  stock  and  bond  hold- 
ers by  three  of  the  committees,  organized  three 
weeks  ago,  it  was  said  that  Paramount  Publix 
has  $11,918,000  of  6  per  cent  bonds  and  $13,- 
259,000  of  per  cent  bonds  outstanding.  It 
also  was  said  that  Paramount  owes  banks 
$13,000,000. 

The  committee  for  the  bonds  of  Paramount 
Broadway  Corporation,  of  which  Peter  Grimm 
is  chairman,  pointed  out  in  its  letter  that  there 
is  a  possibility  the  receivers  may  seek  to  dis- 
affirm the  lease  of  the  Paramount  Building  on 
Broadway.  In  any  event,  Paramount  is  under- 
stood to  be  negotiating  for  a  reduction  in 
rental  for  the  Broadway  key  house.  Rental 
totals  $400,000  yearly. 

Sam  Dembow,  Jr.,  Publix  executive,  left  New 
York  on  a  hurried  trip  to  the  midwest  to 
inspect  the  situation  there.  Before  leaving,  Mr. 
Dembow  indicated  that  a  large  number  of 
theatres  remaining  open  under  Publix  Enter- 
prises, the  bankrupt  unit,  are  operating  entirely 
out  of  admission  receipts. 

Publix  theatres  total  about  900,  of  which 
300  were  said  to  be  operated  under  the  banner 
of  Publix  Enterprises,  while  subsidiaries  han- 
dle the  others. 

Developments  Elsewhere 

Bankruptcy  schedules  for  Publix-Nebraska 
Theatres,  Inc.,  and  A.  H.  Blank  Theatres  Cor- 
poration of  Nebraska  were  scheduled  to  be 
filed  in  district  court  at  Omaha  Thursday. 

The  circuit  filed  a  voluntary  petition  in 
bankruptcy  for  its  Mountain  States  Theatre 
subsidiary  at  Denver,  and  Wilbur  Newton, 
financier  and  a  member  of  the  firm  of  Boett- 
cher,  Newton  and  Co.,  Denver,  was  named 
temporary  receiver.  The  move  was  described 
as  being  necessary  to  adjust  existing  contracts 
covering  theatre  properties.  Ten  theatres  are 
involved,  two  of  which — the  Denver  and  Para- 
mount, at  Denver — are  owned  by  the  Boettcher 
interests. 

At  Providence,  Kirk  Smith  was  named  per- 
manent receiver  for  another  subsidiary,  Rhode 
Island  Theatres,  Inc.,  which  operates  in  four 
towns  in  that  state.  The  properties  will  con- 
tinue in  operation. 

Daniel  Blumenthal.  New  York  attorney  and- 
head  of  an  independent  stockholders'  committee, 
charged  that  when  Paramount  Publix  repur- 
chased its  own  shares  held  by  Great  States 
Theatres,  Kunsky  Theatres  and  Columbia 
Broadcasting,  it  was  not  "strong"  enough  to 
handle  the  financial  strain. 

Henry  C.  Stickelmaier,  Publix  division  man- 
ager at  Chicago,  with  jurisdiction  over  the  In- 
diana and  Ohio  territories,  will  operate  all 
Ohio  houses  for  Al.  E.  Reubens,  who  recently 
was  appointed  receiver  at  Toledo,  Ohio,  for 
Publix  Ohio. 

Harry  LeBaron  SampsoA  of  Middleboro, 
Mass.,  and  Samuel  Pinanski  of  Brookline. 
Mass.,  are  continued  as  temporary  receivers  of 


the  Olympia  Theatres,  Inc.,  and  the  Olympia 
Operating  Co.,  by  Judge  Stanley  E.  Qua  of 
Suff'olk  superior  court.  A  bill  in  equity  was 
brought  by  New  England  Theatres,  Inc.,  al- 
leging the  Olympia  Companies  owe  it  $350,000, 
and  other  claims  filed  since  have  increased  the 
amount. 

The  Southern  division  of  Publix  intends 
booking  road  shows.  The  first  to  be  booked  is 
Eddie  Cantor,  who  will  play  one  night  stands, 
in  Houston,  San  Antonio,  Dallas  and  Fort 
Worth.  Publix  has  bought  the  Cantor  Show 
outright,  for  the  four  cities. 

In  Dallas,  Judge  William  H.  Atwell,  in 
U.  S.  district  court  refused  to  appoint  an 
ancillary  receiver  to  handle  north  Texas  prop- 
erties of  Paramount  Publix.  The  application, 
made  by  William  Bole  of  New  York,  holder  of 
a  $1,000  bond,  was  dismissed  on  the  grounds 
that  "the  untangling  of  the  numerous  holding 
companies  and  involved  interests  to  determine 
where  the  control  of  various  properties  actu- 
ally lies,  properly  belongs  in  the  court  of  the 
parent  jurisdiction,  New  York. 

Judge  Atwell  said  there  was  nothing  to  show 
that  the  Paramount-owned  films  now  in  Dallas, 
constituting  property  of  the  organization  there, 
were  not  being  rented  locally  under  the  direc- 
tion of  the  New  York  receivers. 


Permanent  RKO 
Receiver  Named 

(Continued  from  page  l^bj 

Street  which  he  retains.  Charles  B.  McDonald 
operates  from  125th  Street  down,  including 
Brooklyn. 

Myron  Robinson,  former  RKO  real  estate 
executive,  is  serving  as  executive  secretary  for 
the  new  national  committee  of  landlords,  an 
organization  sponsored  by  Walter  Reade,  to 
represent  interests  of  landlords  who  have  thea- 
tres leased  to  RKO.  Opposition  to  the  RKO 
receivership  has  been  indicated  by  the  commit- 
tee if  such  a  course  is  found  necessary  to  pro- 
tect the  interests  of  the  landlords  it  represents. 

Landlords  have  been  asked  to  advise  the 
committee  of  any  lease  negotiations  instituted 
by  RKO  or  of  any  defaults  in  rental.  An 
attempt  to  determine  the  attitude  of  RKO  to- 
ward its  various  theatre  issues  has  been  an- 
nounced by  the  committee. 

RKO  is  understood  to  be  giving  up  three 
houses  in  St.  Louis.  These  include  the  St. 
Louis,  Orpheum  and  Grand  Opera  House.  The 
Missouri,  controlled  jointly  by  RKO  and  Pub- 
lix, probably  will  be  retained. 

Indefini+e  Time  Limit 

Coincidentally  with  refusal  of  U.  S.  District 
Judge  William  Atwell,  'Dallas,  to  appoint  ancil- 
lary receivers  for  RKO  and  the  RKO  Southern 
Corporation  properties  in  north  Texas,  the  fed- 
eral court  at  Wilmington  granted  an  indefinite 
time  limit  to  RKO  Southern  and  RKO  Western 
for  the  filing  of  schedules  in  bankruptcy.  Judge 
Atwell,  however,  gave  William  Andress,  Jr., 
attorney  for  the  petitioners,  permission  to  file 
an  amended  petition.  The  ancillary  appointmen' 
was  opposed  by  Irving  Trust,  receivers  for 
the  parent  corporation  in  New  York. 

An  amended  petition  for  appointment  of  an 
ancillary  receiver  in  Cincinnati  for  RKO  Dis- 
tributing and  for  RKO  Midwest,  a  circuit 
subsidiary,  will  be  heard  early  in  March  by 
Federal  Judge  Robert  Nevin,  of  the  Ohio  dis- 
trict. The  date  for  the  hearing  will  be  set  at 
a  meeting  of  all  parties  Februarv  27. 

The  Irving  Trust  report  filed  with  Judge 
Bondy  shows  that  of  RKO's  largest  aggregate 


assets,  $72,945,544,  or  mostly  all,  is  in  ac- 
counts, notes  and  mortgages  receivable  from, 
and  in  investments  in  capital  stocks  of  its 
subsidiary  and  affiliated  companies.  Current 
liabilities  aggregate  $555,749.  Funded  debt  is 
$16,239,708  and  consists  of  a  ten  year  6  per 
cent  sinking  fund  gold  debenture  issue  of 
$11,600,000,  due  Dec.  1,  1934,  and  secured  as  a 
lien  on  collateral  pledged  as  security  for  pay- 
ment of  a  six  per  cent  gold  note  issue,  which 
is  85  per  cent  owned  by  RCA.  On  January  1, 
this  obligation  was  defaulted  through  failure  to 
pay  principal  and  interest  due  on  the  six  per 
cent  extended  gold  notes.  Appointment  of  a 
receiver  for  RKO  was  given  as  another  cause 
for  defaultation. 

The  receiver's  report  also  shows  that  by  an 
agreement  made  on  January  26  with  RCA,  and 
the  Chemical  Bank  and  Trust  and  Commercial 
Investment  Trust,  the  default  was  remedied. 
This  agreement  called  for  an  extension  of  the 
maturities  on  the  6  per  cent  gold  notes  to 
July  1,  1934,  with  monthly  maturities  there- 
after until  Jan.  1,  1935. 

A  payment  of  $2,465,122  by  RCA  to  Chemical 
Bank  and  Trust  and  Commercial  Investment 
was  the  consideration  for  this  agreement.  This 
sum  represented  RCA's  payment  for  RKO 
stock  and  debenture  subscriptions. 

Additional  Funded  Indebtedness 

_  The  sum  of  $1,825,208  constitutes  an  addi- 
tional funded  indebtedness,  according  to  the 
report.  This  amount  was  issued  in  6  per  cent 
gold  notes  and  is  due  July  1,  1934  and  monthly 
thereafter  to  Jan.  1,  1925,  and  is  secured  by 
collateral  held  by  the  Chemical  Bank  and  Tru<;t 
as  trustee,  on  which  the  notes  are  a  first  lien. 
Extension  on  this  issue  was  obtained  through 
the  payment  of  $200,000  on  Jan.  26.  A  third 
issue  of  6  per  cent  gold  notes  aggregating 
$2,814,500  calls  for  payment  in  installments 
due  Jan.  1,  1933,  July  1,  1933  and  on  January 
1  of  each  year  until  1936. 

On  the  three  gold  note  issues,  $70,515,497  of 
RKO's  total  assets  has  been  pledged  as  se- 
curity. 

Leases  on  the  two  Radio  City  theatres  have 
been  automatically  cancelled  by  the  receiver- 
ship, the  report  says.  The  receiver  has  not 
exercised  that  authority,  however,  and  it  is 
expected  this  will  not  be  done  in  view  of  the 
current  business  being  done  at  both  houses. 
Rent  on  the  two  theatres  was  paid  to  Dec.  31, 
1932,  but  no  rent  for  January  and  February  has 
been  paid  as  yet. 

Future  Financing  Problematical 

That  an  amended  petition  asking  for  the  ap- 
pointment of  an  ancillary  receiver  for  RKO 
Distributing  Corporation  has  been  filed  in  fed- 
eral district  court  for  the  southern  district  of 
Ohio,  was  revealed  in  the  receiver's  report.  The 
RKO  Distributing  Corporation,  as  a  subsidiary- 
of  RKO,  has  not  been  involved  in  receivership 
actions. 

The  receiver's  report  points  out  that  the 
future  financing  of  RKO  and  its  subsidiaries 
is  problematical.  All  former  sources  of  financ- 
ing, prior  to  the  receivership,  are  no  longer 
available,  the  report  says.  Bank  loans,  sale  of 
securities,  dividends  on  stocks  of  subsidiaries 
and  interest  on  advances  made  to  subsidiary 
corporations  were  included  in  these  sources. 

"No  substantial  amount  of  cash  was  held 
by  RKO  from  which  further  loans  may  be 
made  to  subsidiaries  on  January  27,"  the  report 
states. 

The  permanent  receiver  may  find  it  necessary 
to  give  careful  consideration  to  the  operations 
of  RKO  subsidiaries  "to  the  end  that  RKO's 
properties  and  business  may  be  preserved  as  a 
corelated  whole."  the  report  adds. 

Negotiations  for  the  termination  of  the  Radio 
City  leases  are  now  under  way. 


A 


now 


1 


knows 


^rtet 


On 


ce 


rep. 


ort 


JANET 

GAYNOR 

LEW 

AYRES 

NORMAN 

FOSTER 

FRANK 

CRAVEN 


WILL 

ROGERS 

SALLY 

EILERS 

LOUISE 

DRESSER 

VICTOR 

JORY 


Sfot^  hy  PHIL  STONG  Screen  play  by  Sonya  Ltvien  and  Paul  Green . 

HENRY  KING  Production 


Weather-proof  your  box-office 
with  FOX  pictures . . .  stepping 
more  assuredly  into  industry 
leadership  with  every  release. 


For  instance: 

LONG  BEACH,  Cal.  Ooubled  season's 
best  previous  week  business. 

LOS  ANGELES,  Cal.  Biggest  two  weeks 
in  years. 

BROOKLYN,  N.Y.  After  playing  Radio 
City  and  day -and -dated  with  N.  Y. 
house,  theatre  hit  best  figure  in  over 
a  year. 

PHILADELPHIA,  Pa.  Hit  of  the 

season. 

SAN  FRANCISCO,CaL  First  four  days 
outgrossed  best  previous  week  in 
theatre's  history. 

ALBANY,  N.Y.  25  per  cent  better  than 
season's  best  week. 

YOUNGSTOWN,  O.  Best  take  since 
"Connecticut  Yankee." 

INDIANAPOLIS,  Ind-  Highest  gross 
of  season  by  over  30  per  cent. 

JOPLIN,  Mo.  One  day's  business  alniost 
equai  season's  best  three  days. 

TOPEKA,  Kan.  Season's  biggest  gross. 

TERRE  HAUTE,  Ind.  First  four  days 
better  than  best  previous  week. 

KANSAS  CITY,  Mo.  Held  over  for 
third  big  week. 

BALTIMORE,  Md.  Topped  season's 
biggest  week  in  fost  five  days. 

. . .  and^e  could  go  on,  and  on  I 


One 
of  the 


48 


MOTION    PICTURE  HERALD 


February    25,  1933 


III! 


THEATRE  RECEIPTS 


iiiiiiiiiiii'ii 


llililllliiiilll! 


The  total  of  theatre  receipts  for  the  calendar  week  ended  February  18,  1933, 
reached  $1,361,814  fronn  122  houses  in  20  major  cities.  This  compares  with  a  total 
for  the  previous  calendar  week,  ended  February  I  I ,  of  $1,343,131  from  124  theatres 
in  20  cities,  indicating  an  increase  of  $18,683.  No  new  high  individual  theatre  records 
were  established  during  the  more  recent  week,  while  nine  new  low  figures  were  noted. 

(.Copyright,  1933:   ReproJuction  of  material  from  this  departmtnt    -without  credit  to  Motion  Pictuu  Hbhald  expressly  forbidden) 


Theatres 


Boston 

Penwiy 


Current  Week 

Picture  Gross 


1.800      30c-S0c      "Sign  of  the  Cross"  (Para.). 


13,500 


Keith's    3,500  30c-50c 

Keith's    3,500  30c-S0c 

Loew**  Orptieum  2,200  2Sc-50c 

Loew**  SUte....  3.700  25c-S0c 

Majeitic    1,800  S0c-$1.50 

Metropolitan  ...  4,350  35c-6Sc 

Paramoont    1.80O  30c-50c 

Buffalo 

Buffalo    3,500  30c-5Sc 

Century    3,000  25c 

ErUngw    1,400  SSc-$1.10 

Great  Lakes  ...  3,000  2Sc-40c 

Hipiiodrome    2,100  2Sc 

HoUywood  ......  300  2Sc-40c 

Lafayette   3,300  25c 

Chicago 

Chicago    4,000  3Sc-68c 

McVickers    2,284  2Sc-SSc 

Oriental    3.940  3Sc-68c 

Palace    2.509  3Sc-75c 

State  Lake    2.776  2Sc-SSc 

United  Artists  .  1.700  3Sc-68c 

Cleveland 

Allen    3.30O  15c-35c 

MaU    753  lSc-2Sc 

RKO  Hippodrome  3.800  150-400 

RKO  Palace....  3,100  2Sc-40c 

Sute   3,400  2Sc-50c 

Stillman   1,900  25c-3Sc 

Terminal   535  15c-35c 

Warner's  Lake..  800  lSc-50c 

Denver 


'As  the  Devil  Commands"  (Col.)  17,000 

"Nagana"    (U.)    16,500 

'Secret  of  Madame  Blanche"   17.000 

(MGM) 

"Secret  of  Madame  Blanche"   18,5(X) 

(MGM) 


•Cavalcade"    (Fox)    11.000 

(3rd  week) 

"20.000   Years    in    Sing   Sing"....  37,000 

(F.  N.) 

'Sign  of  the  Cross"  (Para.)   16,500 


"Tonight    Is   Ours"  (Para.). 


16,100 


"Payment  Deferred"  (MGM)  and  7,000 
"Follow   the   Leader"  (Para.) 

"Cavalcade"    (Fox)    11,900 

(2nd  week-8  days) 

"The  Mummy"  (U.)    8,200 


"Luxury    Liner"    (Para.)   6,800 

"Goona   Goona"   (First   Div.)   380 

7.400 


(8th  week — 4  days) 
'No  More  Orchids"  (Col.)  and.. 


"Speed  Demon"  (Col.) 


"Secret   of  Madame   Blanche"   33,000 

(MGM) 

'Hard  to  Handle"   (W.  B.)   9,500 

(25c-50c) 

'20,000  Years  in  Sing  Sing"  (F.N.)  21,000 


"Child    of    Manhattan"    (Col.)....  22,000 

"Lucky    Devils'"    (Radio)   4.500 

"Hallelujah,  I'm  a  Bum"  (U.A.)..  14,000 

"Magic  Night"  (U.  A.)  and....  3.350 
"Manhattan   Tower"  (Remington) 

"Luxury    Liner"    (Para.)   1,200 

"Laughter  in  Hell"  (U.)    5,600 

"Past  of  Mary  Holmes"   (Radio)  3,500 
(4  days) 

"Hot   Pepper"  (Fox)   25,000 

^25c-60c) 

"Son -Daughter"    (MGM)    5,000 

"Soviets   on   Parade"    (Amkino)..  1,800 

"Employees'  Entrance"   (F.   N.)..  4,100 


Detroit 


1,700 

lSc-25c 

"Crooner"    (F.  N.)  

3,800 

2,500 

25c-50c 

"Son-Daughter"  (MGM)   

9,000 

900 

20c-40c 

"Robbers'    Roost"  (Fox)  

900 

•  (3  days) 

"Parachute  Jumper"    (W.  B.)  

1,600 

2,600 

^•40c 

(4  days) 

"Mystery  of  the  Wax  Museum" 

13,500 

2,000 

(W.  B.) 

25c-40c 

2,000 

(3  days) 

"Frisco  Jenny"    (F.  N.)  

4.000 

(4  days) 

2,750 

2Sc-40c 

2,700 

15c-40c 

5,100 

25c-40c 

4,000 

25c-75c 

United  Artist*.. 

2,000 

2oc-75c 

"Child    of    Manhattan"  (Col.)  

"Parachute  Jumper"   (W.  B.).... 

"State    Fair"  (Fox)..  

(L5c-40c) 

"Hard  to  Handle"   (W.  B.)  

(2Sc-50c) 

"The  Kid  Prom  Spain"   (U.  A.) 
(2nd  week)  (25c-SOc) 


5,600 
4,500 
12,600 
9,500 
6,200 


Previous  Week 


Picture 


Gross 


"Luxury  Liner"  (Para.)  and   11,000 

"The  Face  in  the  Sky"  (Fox) 

"Child  of  Manhattan"  (Col.)   17,000 

"Lucky    Devils"    (Radio)   17,500 

"Hallelujah,  I'm  a  Bum"  (U.  A.)  18,500 

"Hallelujah,  I'm  a  Bum"  (U.  A.)  20,000 


"Cavalcade"    (Fox)    12,500 

(2nd  week) 

"She  Done  Him  Wrong"  (Para.)..  35,000 

"Luxury  Liner"  (Para.)  and   14.000 

"The  Face  in  the  Sky"  (Fox) 


"Frisco  Jetmy"  (F.  N.). 


10,000 


'They  Just  Had  To  Get  Married"  4,900 
md  "The  King  Murder"  (Chesterfield) 

'Cavalcade"  (Fox)    8,200 

(1st  week) 

'Hot  Pepper"  (Fox)   5,800 

'Madame  Butterfly"  (Para.)  and..  5,900 
"Once  in  a  Lifetime"  (U.) 

"(3oona  Goona"  (First  Div.)   800 

(7th  week) 

"Hypnotized"  (World  Wide)  and..  5,100 
'Trailing  the  Killer"  (World  wide) 


"Second  Hand  Wife"  (Fox)   37,000 

"Hello,  Everybody"  (Para.)   5,500 

"Strange  Interlude"  (MGM)   8,000 

(3rd  week) 

'Past  of  Mary  Holmes"  (Radio)..  15,000 

"Nagana"  (U.)    7,500 

"The  King's  Vacation"  (W.  B.)...  9,000 

"The  Vampire  Bat"  (Majestic)  and  5,200 
"Thrill  of  Youth"  (Chesterfield) 

'Robbers'  Roost"  (Fox)   1,000 

"Air  Hostess"  (.Col.}   5,000 

"Child  of  Manhattan"  (Col.)   8,000 

"The  Kid  From  Spain"  (U.  A.)..  23,000 

'Billion  Dollar  Scandal"  (Para.)..  4,800 

'Barberina,  The  King's  Dancer"..  1,775 
(Capital) 

'Hard  to  Handle"  (W.  B.)   4,100 


'Hypnotized"  (World  Wide)   4,200 

"Hello,  Everybody"  (Para.)   8,000 

"Second  Hand  Wife"  (Fox)   2,750 


'Hard  to  Handle"  (W.  B.)   12,500 

"Luxury  Liner"  (Para.)   1,500 

(3  days) 

'Employees'  Entrance"  (F.  N.)...  4,500 
(4  days) 

'Nagana"  (U.)    8,500 

'Island  of  Lost  Souls"  (Para.)....  11,200 

"The  Face  in  the  Sky"  (Fox)   18,600 

"She  Done  Him  Wrong"  (Para.)..  23,400 

(25c-40c) 

"The  Kid  From  Spain"  (U.  A.)...  17,400 
(1st  week)  (25c-40c) 


High  and  Low  Gross 

(Tabulation  covers  period  from  Jaanur.  im 
to  data) 


High  12-S  "Frankenstein"  

Low  3-25-32  "Explorers  of  the  World". 

High  4-9-32  "Steady  Company"  

Low   2-16-33  "Nagana"  

High  1-24  ""Hell's  Angels"  

Low  2-16-33  ""Secret  of  Madame  Blanche" 

High  6-18-32- 

"Hell  Divers"  "Possessed"  and) 
"Sin  of  Madelon  Claudet"  1 

Low  2-16-33  "Secret  of  Madame  Blanche" 


27,000 
16,000 
26.000 
16,500 
32,500 
17,000 


26,000 
18,500 


High  1-31  '"No  Limit"   44,500 

Low  7-4  "I  Take  This  Woman"   30,000 


High  3-28  "My  Past"    39^ 

Low  2-10-33  "Frisco  Jenny"   VtXXO 

High  2-14  "amarron"    ^,600 

Low  12-9-32  "Rain"    4,700 


High  8-8  "PoUtics"    35,100 

Low  2-10-33  "Hot  Pepper"   5,800 

High  2-14  "Free  Love"    26,300 

Low  7-16-32  "New  Morals  for  Old"....  4,200 


High  4-11  "Ten  Cents  a  Dance"   24,100 

Low  2-10-33  ""Hypnotized"  and  ) 

"Trailing  the  Killer"            f  540i 

High  1-23-32  "Two  Kinds  of  Women"  67,000 

Low  12-22-32  '"The  Match  King"   20,000 

High  2-7  "'Doorway  to  HeU"    38,170 

Low  2-10-33  "'Hello,  Everybody"   S.500 

High  3-7  "Mr  Past"    46,750 

Low  12-22-32  "'Secreta  of  the  French 

Police"    13,000 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  12-15-32  "False  Faces"    14,000 

High   12-12  "Frankenstein"    44.000 

Low  2-14-33  "Lucky  Devils"   4,500 

High  3-21  "City  Lights"    46,562 

Low  11-18-32  "Magic  Night"    8,300 


High  1-30-32  "Hell  Divers"   36,000 

Low  1-27-33  "With  WilUamson  Beneath  ) 

the  Sea"  and  "Beauty  Parlor"       J  3,000 


High  5-2  "Laugh  and  Get  Rich"   40,000 

Low  2-11-33  ""Child  of  Manhattan"   8,000 

High  12-S  "Possessed"    30,000 

Low  6-20  "Vice  Squad"    14,000 


High  10-3  "Five  Stor  Knal"   15,000 

Low  7-4  "Big  Business  Girl"    2,000 


High  8-8  "Politics"    25.000 

Low  2-8-33  "'Hello,  Everybody"   8.008 


High  1-10  "Hell's  Angels"    22,000 

Low  6-25-32  "Forgotten  Command-  I 
ments"  and  "Reserved  for  Ladies"  J  3,450 


'1  SWEAR  I  DIDNT 
PULL  THIS  STUNT!" 


Head'lines  all  over 
Americai 


But  what 

could  be 
more      /  ^ 

timely 
than— 


BUSTEITKEATON 
JIMMY  DURANTE 

{Frothier  than  ever) 


Ho-hum!  It  just  happened  to 
be  released  (thanks  to  those  sly 
M'Q-M  showmen)  simultane- 
ous with  the  biggest  front  page 
news  smash  of  our  generation! 
We  don't  care  who  gets  credit 
for  it.  You'll  get  the  cash! 


50 


MOTION    PICTURE  HERALD 


February    25,  1933 


[TUCATCE  CCCEIPTS  —  CCNT'Dl 


Theatres 


Hollywood 

Chinese    2,500  S5c-$1.65 

Pantages    3,000  2Sc-40c 

W.  B.  Hollywood  3,000  25c-50c 

Indianapolis 

Apollo    1,100  25c-40c 

Circle    2,800  25c-35c 

Indiana    3,300  25c-40c 

Lyric    2,000  25c-40c 

Palace    2,800  25c-40c 

Kansas  City 

Mainstreet               3,049  25c-50c 

Midland                  4,000  25c 

Newman    2,000  25c-S0c 

Uptown    2,000  25c-40c 


Los  Angeles 


Loew's  State... 

2,416 

25c -40c 

Paramount   

3,596 

25c-40c 

RKO  

2.700 

2Sc-S5c 

W.  B.  Downtown 

2,400 

25c-50c 

W.  B.  Western. 

2,400 

25c-4Sc 

Current  Week 


Picture 


"Cavalcade"    (Fox)    15,900 

(5th  week) 

"Vampire  Bat"  (Majestic)  and   4,100 

"Devil's  Playground"  (Principal) 

"Mystery  of  the  Wax  Museum"..  9,600 
(W.  B.) 


•State   Fair"    (Fox)   7,000 

"Employees'  Entrance"   (F.   N.)..  3,500 

"Sign    of   the    Cross"    (Para.)....  13,000 

"The   Unwritten   Law"    (Majestic)  7,000 

"Secret   of    Madame    Blanche"....  6,(X)0 
(MGM) 


"Past  of  Mary  Holmes"  (Radio)..  8,000 

"The  Big  Drive"  (First  Div.)   7,500 

(7  days  and  Sat.  midnite  show) 

"Sign  of  the  Cross"  (Para.)   13,500 

(9  days  and  Sat.  midnite  show) 

"State  Fair"  (Fox)   7,000 

(2nd  week) 

"State    Fair"    (Fox)   15,750 

(2nd  week) 

"Crime   of   the   Century"    (Para.)  16.400 

"Child   of  Manhattan"    (Col.)   5,300 

"Mystery   of   the   Wax   Museum"  11,500 
(F.  N.) 

"Employees'   Entrance"    (F.   N.)..  4,900 


Previous  Week 


Gross  Picture 


High  and  Low  Gross 

Gross       (Tabulation  covers  period  from  January,  1931 

to  date) 


•Cavalcade"    (Fox)    16,200      High  7-31  "Trader  Horn" 


(4th  week) 
"As  the  Devil  Commands"  (Col.) 
and  "Robbers'  Roost"  (Fox) 


4,500 


•Employees'    Entrance"    (F.    N.)  9,500 


'Dangerously  Yours"  (Fox)   3,000 

'Luxury  Liner"  (Para.)   3,500 

"Hello,  Everybody"  (Para.)   7,000 

"Penguin  Pool  Murder"  (Radio)...  7,000 

"Hallelujah,  I'm  a  Bum"  (U.  A.)  8,000 


"Child   of  Manhattan" 
(25c-40c) 


(Col.)   10,000 

10,000 


"Secret   of   Mademe  Blanche".... 
(MGM) 

(7  days  and  Sat.  midnite  show) 

"Hello   Everybody"   (Para.)    4,000 

(5  days  and  Sat.  midnite  show) 


"State  Fair"  (Fox). 

(1st  week) 


7,000 


"State  Fair"   (Fox)   22,000 

(1st  week) 
"Luxury    Liner"    (Para.)  .... 


"They  Just  Had  to  Get  Married" 
(U.) 

"Employees'  Entrance"  (F.  N.).. 
"Lawyer  Man"  (W.  B.)  


21,000 
6,300 
11,300 
5,450 


Low  10-31  "Yellow  Ticket" 
High  4-30-32  "Careless  Lady"   

Low  2-15-33  "Vampire  Bat"  and  1 
"Devil's    Playground"  J 

High  2-7  "Little  Caesar"   

Low  11-7  "Honor  of  the  Family"   


36,000 
9,000 
22,400 

4,100 
30,000 
7,000 


High  6-13  "Daddy  Long  Legs"    10,000 

Low  8-20-32  "Jewel  Robbery"    2,500 

High  2-14  "Cimarron"    13,000 

Low  2-17-33  "Employees'  Entrance"   3,500 

High  1-17  "Her  Man"    25,000 

Low  9-10-32  "Bring  'Em  Back  Alive"..  5,000 


High  5-2  "Trader  Horn"    22,000 

Low  12-30-32  "Fast  Life"    4,000 


High  1-9-32  "Peach  o'  Reno"    25,500 

Low  12-29-32  "Little  Orphan  Annie"  ) 

and  "The  Half  Naked  Truth"  J  5,000 

High    1-5-33    "Strange   Interlude"   30,000 

Low  12-8-32  "Man  Against  Woman"..  6,000 

High  2-27-32  "Shanghai  Express"    25,000 

Low  12-8-32  "Evenings  for  Sale"   5,000 

High  1-10  "Girl  of  the  Golden  West"..  8,000 

Low  S-2I-32  "Lena  Rivers"   2,000 


High  10-25  "Susan  Lenox"    39,000 

Low  3-S-32  "The  Silent  Witness"    6,963 

High   10-31   "Beloved   Bachelor"    41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 


High  2-7  "Little  Caesar"    27,000 

Low  4-23-32  "Destry  Rides  Again"    6,200 


Minneapolis 

Century    1,640  25c-40c 

Lyric    1,238  25c-40c 

RKO  Orpheum  .  2,900  25c -55c 

State    2,300  25c-S5c 

Montreal 

Capitol    2,547  25c-60c 

His    Majesty's..  1.600  75c-$1.50 

Imperial    1.914  15c-S0c 

Loew's    3,115  25c-7Sc 

Palace    2,600  2Sc-75c 

Princess    2,272  25c-60c 

New  York 

Astor    1,120  5Sc-$2.20 

Cameo    5^  2Sc-7Sc 

Capitol    4,700  35c-$1.65 

Embassy    598  25c 

Gaiety    807  55c-$1.65 

Mayfair    2,300  35c-85c 

Palace    2,500  35c-$1.10 

Paramount    3,700  35c-99c 

Rivoli    2,103  40c-8Sc 

RKO  Music  Hall  S,945  35c-$1.65 

RKO  Roxy  ....  3,700  35c-$1.65 

Roxy    6,200  25c-35c 

Strand    3,000  25c-8Sc 

Winter  Garden..  1,949  25c-75c 


"Frisco   .Jenny"    (F.    N.)   4.500 

"Luxury    Liner"    (Para.)   2,000 

"No    Other    Woman"    (Radio)....  10,000 

"Strange   Interlude"    (MGM)   7,000 

"The  Mummy"  (U.)  and  "They..  10,500 
Just  Had  to  Get  Married"  (U.) 

"Cavalcade"    (Fox)    13,000 

"Le  Fils  a  Papa"  (French)  and..  2,000 
"Quand  Te  Tues-Tu?"  (French) 

"Blessed    Event"    (W.    B.).   12,000 

"Sign  of  the  Cross"   (Para.)   15,500 

'•Man  Against  Woman"  (Col.)  and  7,000 
"Air  Hostess"  (Col.) 


"Rasputin    and    the   Empress"   8,868 

(MGM)   (8th  week) 

"Maedchen    in    Uniform"   4,300 

(Krimsky  &  Cochran)  (4th  week) 

"What!     No  Beer?"  (MGM)....  55,350 

All    Newsreel    6,425 

"Cavalcade"    (Fox)    12,750 

(6th  week) 

"They  Just  Had  to  Get  Married"  10,000 
(U.)   (6  days) 

"State  Fair"   (Fox)    9,450 

(25c-75c) 

"She  Done  Him   Wrong"   (Para.)  58.600 

"Hallelujah,  I'm  a  Bum"  (U.A)..  21,600 

"Topaze"    (Radio)    100,956 

"Child  of  Manhattan"  (Col.)   33,792 

"Terror   Trail"    (U.)   15,500 

"Hard   to  Handle"    (W.   B.)   14,002 

(2nd  week) 

"The  King's  Vacation"  (W.  B.)..  6,391 


"Mask  of  Fu  Manchu"  (MGM)....  4,000 

"Three  on  a  Match"  (F.  N.)   2,200 

"Child  of  Manhattan"  (Col.)   12,000 

"Hello,  Everybody"  (Para.)..   7,500 


"Flesh"  (MGM)  and  "The  Match  11,000 
King"  (F.  N.) 


'Mater    Dolorosa"    (French)   3,000 


"Fast    Life"    (MGM)    14,000 

(15c-75c) 

"Island  of  Lost  Souls"  (Para.)....  13,000 

"No  More  Orchids"  (Col.)  and..  8,500 
"The  Last  Man"  (Col.) 


"Rasputin  and  the  Empress   9,200 

(MGM)  (7th  week) 

"Maedchen    in   Uniform"   6,200 

(Krimsky  &  Cochran)  (3rd  week) 

"Secret   of   Madame    Blanche"....  27,500 

(MGM) 

All  Newsreel    6,662 

"Cavalcade"  (Fox)    12,900 

(5th  week) 

"Hot   Pepper"   (Fox)    12,500 


"Bitter  Tea  of  Genera!  Yen"  (Col.)  12,000 

"Luxury    Liner"    (Para.)   23,000 

"The  Kid  From  Spain"  (U.  A.)..  16,600 

(3rd  week) 

"Sign   of   the   Cross"    (Para.)....  92,542 

"State    Fair"    (Fox)   32,500 

"The  Iron  Master"   (Allied)   20,600 

"Hard  to  Handle"  (W.  B.)   29,253 

(1st  week) 

"Frisco   Jenny"    (F.    N.)   6,949 

(2nd  week-1  day) 
"Follow  the  Leader"  (Para.) 

(6  days) 


High  S-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  12-14  "Cimarron"    30,000 

Low  2-17-33   "No  Other   Woman"   10,000 

High   1-2-32  "Sooky"    10,000 

Low  12-24-32  "Rain"    6,000 


High  1-10  "Just  Imagine"    18,000 

Low   12-23   "The  Guardsman"  and  ) 

"The  Tip-OfT"  5  8,000 


High 
Low 

High 

Low 

High 

Low 

High 

Low 


1-17  "Office  Wife"   

12-23-32  "Cendrillon  de  Paris' 
and  "Le  FUs  de  I'Autre' 
4-2-32  "Fireman,  Save  My  Chil 

7-18  "Stepping  Out"   

4-2-32  "One  Hour  With  Yon".. 


J. 


10,000 

1,800 
16,500 
9,000 
19,500 


12-23-32  "Life  Begins"    8,500 

4-1  "City  _Lights''    22,500 

der"  and  ) 

Humanity"  j  6,000 


12-23-32  "The  Crusader"  and  ) 
"Hearts  of  Humanity"  j 


High  1-2-32  "Hell  Divers"    24,216 

Low  11-14  "The  Champ"    18,759 


High  1-9-32  "Mata  Hari"    110,466 

Low  2-2-33  "Whistling  in  the  Dark"..  23,600 

High  1-3  Newsreels    9,727 

Low  11-3-32  Newsreels    5,200 


High  12-12  "Frankenstein"    53,800 

Low  4-30-32  "Cohens  and  Kellys  in  Hol- 
lywood   7,6(W 


High  2-7  "Finn  and  Hattie"    85,900 

Low   2-2-33   "Hello,   Everybody"   15,600 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 

Low  7-29-32  "Igloo"    8,000 


High  1-1-32  "Delicious"    133,000 

Low  1-26-33  "Air  Hostess"    9,100 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 

High  9-19  "Five  Star  Final"    59,782 

Low  1-19-33  "Hypnotized"    3,299 


"  ,      -„e  ^^^^  °* 

BooWed  vo  P'°V      ^^^^  o 


^^^ff  "^-^.Z  p^^^^  o/ 


,  A  tor  o"® 
Rooked 

Artists  . 


L  ^^^^  ^  V  V^o\<^- 


Boofced  to  play  the 
"eld   over  FOR 

another; 

^^^^       hooked  kr 


AKRON [ 

Booked  for 
three  days 
af  Loew's.' 
PLAYED 
SEVEN/ 


^^1 


I  o  v/eei^s  ^ 

°*  1,0 
■""^t  J  v/eeWs  more, 
for  ''^f®® 


BRIDGEPORT! 

Booked  for  4  days 
at  the  Cameo. 


>oked  for 
v/eekl 
neld  over 

TWO  WEEKS 
_  —  I 


52 


MOTION    PICTURE  HERALD 


February    25,  1933 


C THEATRE  CECEI PTS-- CONT'D  1 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Oklahoma  City 

Capitol                    l.ai»  lOc-Wc 

Criterion                1.700  10c-5Sc 

Uberty                  1,500  10c-3Sc 

Mid- West               1,500  lOc-SSc 

Omaha 

Orpheum               3,000  25c-50c 

25c-40c 

Paramount             2,900  2Sc-S0c 

SUte                     1,200  2Sc 

Worid                   2,500  2Sc-40c 

Philadelphia 

Aldine    1,30')  SSc-$1.65 

Arcadia                    fiOO  2Sc-S0c 

Boyd                     2,400  406-550 

Earle   2,000  40c-65c 

Fox                      3,000  3Sc-7Sc 

Karlton                  1.000  30c- 50c 

Keith's  .........   2,000  15c-35c 

Locust                   1.400  5Sc-$1.6S 

Stanley                   3,700  40c-5Sc 

Stanton                  1,700  30c -5Sc 

Portland,  Ore. 

Broadway               1,912  25c -40c 

Liberty                  1,800  lSc-25c 

Oriental                 2,040  25c -35c 

Rialto                     1,400  15c-2Sc 

RKO  Orpheum  .   1,700  25c-55c 

United   Artists..      945  25c-40c 

San  Francisco 

Embassy                 1,380  25c-35c 

Fihnarte                1,400  25c-50c 

Golden  Gate          2,800  25c-6Sc 

Paramount             2,670  25c-75c 

United  Artists..   1,200  25c-50c 

Warfield                2,700  35c-90c 

Seattle 

Blue  Mouse  ....     950  25c-5Sc 

Fifth  Avenue...  2,750  2Sc-SSc 

Liberty                 2,000  I0c-2Sc 

Music  Bat             950  25c-SSc 

Paramount             3,050  25c-S5c 

Washington 

Columbia                1,232  2Sc-40c 

Earle                    2,323  25c-66c 

Fox                      3,434  25c-66c 

Loew's  Palace..  2,3M  3Sc-SSc 
Metropolitan  ...   l.fiOO  2Sc-S5c 

Rialto    1,900  2Sc-S5c 

RKO  Keith's....   1,832  25c-55c 


"Secret  of  Madame  Blanche"  ....  2,900 

(MOM)  „  ^„ 

"Sign  of  the  Cross"  (Para.)   8,000 

(10c-7Sc)  ,  ^ 

"Second  Hand  Wife"   (Fox)   1,200 

(4  days) 

"Air  Hostess"   (Col.)    1.000 

(3  days) 

"Dangerously  Yours"  (Fox)    3,100 

(6  days) 

"Child    of    Manhattan"    (Col.)....  5,000 
(3  days) 

"Nagana"  (U.)    4.000 

(4  days) 

"Sign  of  the  Cross"  (Para.)   7,250 

"Billion    Dollar    Scandal"    (Para.)  800 
(4  days) 

"Whistling  in  the  Dark"  (MGM)  750 
(3  days) 

"Son-Daughter"  (MGM)  and....  5,500 
"The  Match  King"  (F.  N.) 


"Rasputin    and   the   Empress"   7,500 

(MGM)  (3rd  week-7  days) 

"Hot    Saturday"    (Para.)   1,606 

(4  days)  „ 

"Animal    Kingdom"    (Radio)   13,000 

(6  days) 

"Madame  Butterfly"  (Para.)   14,000 

(6  days) 

"State  Fair"  (Fox)    28,000 

(6  days) 

"Parachute  Jumper"   (W.   B.)....  2,800 
(5  days) 

"Secrets   of   Wu   Sin"   7,000 

(Chesterfield)  (6  days) 

"Cavalcade"    (Fox)    11,000 

(2nd  week-6  days) 

"Sign  of  the  Cross"  (Para.)   12,000 

(6  days) 

"Mystery  of  the  Wax  Museum"..  8,500 
(W.  B.)  (6  days) 


"Sign   of   the   Cross"    (Para.)....  6,500 
(8  days) 

"The  Match  King"  (F.  N.)   1,200 

"Hard  to  Handle"   (W.  B.)   2,500 

"Me  and  My  Gal"  (Fox).   1,500 

(5  days) 

"Lucky    Devils"    (Radio)   9,800 

"The  Kid  From  Spain"  (U.  A.)..  2,500 
(2nd  week) 


"Crooked  Circle"  (World  Wide)..  4,000 

"Soviets   on   Parade"    (Amkino)..  2,500 

"They  Just  Had  to  Get  Married"  17,500 
(U.) 

"State    Fair"    (Fox)   18,500 

"Hallelujah,  I'm  a  Bum"  (U.  A.)  10,000 

"Dangerously    Yours"    (Fox)   16,000 


"The  Kid  From  Spain"  (U.  A.)..  3,500 

(3rd  week) 

"Son-Daughter"  (MGM)  and  "The  6,000 
Devil   Is   Driving"  (Para.) 

"Trailing  the  Killer"  (World  Wide)  3,500 

"Ladies  They  Talk  About"  (W.B.)  3,750 

"State  Fair"   (Fox)   7,500 


"Trailing  the  Killer"  (World  Wide)  3,200 

"Mystery  of  the  Wax  Museum"  16,000 
(W.  B.) 

"Dangerously  Yours"   (Fox)    ....  23,000 

"Secret  of  Madame  Blanche"   ...  14,000 
(MGM) 

"Hello    Everybody"    (Para.)   3,500 

(2nd  week) 

"Back  Street"  (U.)    3,500 

"Child  of  Manhattan"   (Col.)   8,000 


"Animal  Kingdom"  (Radio)   3,400 

"Hello,  Everybody"  (Para.)   3.000 

(6  days) 

"Night  Mayor"  (Col.)   1,000 

(4  days) 

"Handle  With  Care"  (Fox)   900 

(3  days) 

"Hot  Pepper"  (Fox)   3,100 

"They  Just  Had  to  Get  Married"  5,000 

(U.)  (3  days) 

"No  Other  Woman"  (Radio)   3,500 

(4  days) 

"Frisco  Jenny"  (F.  N.)   6,500 

'The  Devil  Is  Driving"  (Para.)...  600 
(4  days) 

"The  Intruder"  (Capitol)   400 

(3  days) 

"Flesh"  (MGM)  and    5,250 

"Luxury  Liner"  (Para.) 

"Rasputin  and  the  Empress"   8,500 

(MGM)  (2nd  week— 6  days) 

"A  Farewell  to  Arms"  (Para.)....  4,000 
(8  days) 

"Tonight  Is  Ours"  (Para.)   12,000 

(6  days) 

"They  Just  Had  to  Get  Married"  21,000 

(U.)  (6  days) 

"Dangerously  Yours"  (Fox)   18,000 

(6  days) 

"Follow  the  Leader"  (Para.)   4,000 

(6  days) 

'Iron  Master"  (AUied)   7,000 

(6  days) 

'Cavalcade"  (Fox)    13,000 

(1st  week-6  days) 

'Strange  Interlude"  (MGM)   17,500 

(9  days) 

"Billion  Dollar  Scandal"  (Para.)...  6,500 
(5  days) 


"20,000  Years  in  Sing  Sing"  (F.N.)  5,000 

"Central  Park"  (F.  N.)   1,000 

"Ladies  They  Talk  About"  (W.  B.)  2,500 

"Billion  DoUar  Scandal"  (Para.)..  1,000 

"No  Other  Woman"  (Radio)   9,000 

"The  Kid  From  Spain"  (U.  A.)..  5,000 
(1st  week) 

"Laughter  in  Hell"  (U.)   5,500 

"Schubert's  Dteam  of  Spring"   1,800 

(Capital) 

"The  Mummy"   (U.)    25,500 

"She  Done  Hlra  Wrong"  (Para.)  18,500 

"Cynara"  (U.  A.)    8,500 

(2nd  week) 

"Second  Hand  Wife"   (Fox)   14,000 


"The  Kid  From  Spain"  (U.  A.)..  5,000 

(2nd  week) 

"Island  of  Lost  Souls"  (Para.)  and  5,500 
"Employees'  Entrance"  (F.  N.) 

"Secrets  of  the  French  Police"..  4,250 

(Radio)  and  "Hell  Fire  Austin"  (TifiF.) 

"Penguin    Pool    Murder"    (Radio)  4,000 

"Strange    Interlude"    (MGM)   8,000 

"Rasputin  and  the  Empress"   6,000 

(MGM)  (2nd  week) 

"Ladies  They  Talk  About"  (W.B.)  17,000 

"The  Face  in  the  Sky"  (Fox)   23,000 

"The  Kid  From  Spain"  (U.  A.)...  14,000 

(2nd  week) 

"Hello.  Everybody"  (Para.)   7,500 

(1st  week) 

"Nagana"  (U.)    3,500 

(2nd  week) 

"No  More  Orchids"  (Col.)   6,750 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  IMl 
to  date) 


High  2-7  "Illicit"   11,000 

Low  2-18-33  "Secret  of  Madame  Blanche"  2,900 

High  2-21  "Cimarron"   15,500 

Low  2-11-33  "Hello,  Everybody"   3,000 

High  1-24  "Under  Suspicion"   7,200 

Low  6-20  "Big  Fight"  and  \ 

Drums  of  Jeopardy"       5  900 

High  9-19  "Young  As  You  Feel"   11,000 

Low  1-21-33  "Bitter  Tea  of  General  Yen"  2,900 

High  2-14  "Cimarron"    25,550 

Low  2-10-33  "They  Just  Had  to  Get) 
Married"  and  "No  Other  Woman"    J  WOO 

High  4-23-32  "Tarzan,  the  Ape  Man"..  13.750 
Low  5-21-32  "Wet  Parade"  and  "It's  1 

Tough  to  Be  Famous"  J  4,000 

High  3-14  "Trader  Horn"   10,000 

Low  2-10-33  "The  Devil  Is  Driving") 

and  "The  Intruder"          )  1,000 

High  4-11  "Men  Call  It  Love"   16,000 

Low  11-28  "The  Cisco  Kid"   4,500 

High  12-17  "The  Guardsman"    6,500 

Low  10-1-32  "Make  Me  a  Star"   1,500 

High  1-5-33  "Breach  of  Promise"   29.000 

Low  7-23-32  "Miss  Pinkerton"    12,500 

High  2-7  "Man  Who  Came  Back"   40,000 

Low  6-18-32  "Mystery  Ranch"   15,000 

High  S-2  "City  Lights"    8,000 

Low    2-16-33    "Parachute   Jumper"   2,800 

High  1-30-32  "Arrowsmith"    27,000 

Low  5-28-32  "Steady  Cbmpany"   6,500 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21  "Last  Parade"    16,500 

Low  11-17-32  "All  American"    6.000 

High  1-10  "Min  and  BiU"   21,000 

Low  10-1-32  "The  Crash"    2J0O 

High  3-21   "Trader   Horn"    12,000 

Low  2-10-33  "Billion  Dollar  Scandal"..  1,000 

High  2-14  "Cimarron"    20,000 

Low  11-23-32  "The  Old  Dark  House"..  4,700 

High  1-10  "Hell's  Angels"    12,500 

Low  11-2-32  "Payment  Deferred"    1,900 

High  2-9-33  "The  Mummy"   25,500 

Low  6-11-32  "Lena  Rivers'^    7,000 

High  1-9-32  "The  Champ"    35,600 

Low  8-12-32  "Devil  and  the  Deep"   9,S0C 

High  3-14  "Parior,  Bedroom  and  Bath"  28,000 

Low  2-9-33  "Second  Hand  Wife"   14,000 

High  7-30-32  "Million  Dollar  Legs"....  18,500 

Low  2-11-33    "Island  of  Lost  Souls"  and  ) 

"Employees'  Entrance"       j  5,500 

High  1-10  "The  Lash"    11,500 

Low  11-11-32  "Amaron  Head  Hunters"  3,000 

High  2-28  "City  Ughts"    14,000 

Low   11-25-32  "The  Crooked  Circle"..  3,000 

High   1-10  "Paid"    18,000 

Low  2-4-33   "Tonight  Is  Ours"    6,000 


AS  DIVISION  MANAGER  o/  10  BROOKLYN  R'K'O  , 
THEATRES  =  AGAIN  ST  TOUGH  OPPOSITION/ 

WHEN  TAKING  OVER  THE  ABOVE  THEATRES 
IN  1929  THE  NET  LOSS  WAS  $300,498.71 

FIGURES  QUOTED  BELOW  ARE  FROM  THE  R^R-G 
AUDITING  AND  STATISTICAL  DEPARTMENT^ 


1930 


'401,795.2511111722.05 


NET  PROFIT 


NET  PROFIT 


1/  ymvt  theaVies  et  cOicuiti  have  ^Falling,  of  the 
Box  Ofjice  Receipts",  ox  othei  cUmqefwm  aiimmti, 
Biuinm  Building  Setum  which  hm  dene  wmide/iA 
lO  RKO  BJwokli^  meatm,  is  rww  (waiiabU  to  alt/ 

NOW  OPEN  TO  OFFERS  FROM  THEATRE  CIRCUITS 

INDePeNOeNT  =  CHAIN=  PICTURES  =or  ATTRACTION/" 


MlGINA 


THEA 
PHYSI 


IDirJOE  LEE 

I  ROOM  311      STRAND  THEATRE    BLDG.,  ^  

-///////////////H//;lHJuv\uv\\\vv^»^^^         BROADWAY  and  47^^  ST    NI^W  YORK  ^/y^^f///i/jiniiiiii\\\u\\v\\yMs;>^^ 

'false  economy — NEVER  MADE  'tf^y  VENTURE  SUCCESSFUL] 


fARNING. 

iEWARE 
QUACKS 


54 


MOTION    PICTURE  HERALD 


February    25,  1933 


JENKINS*  COLyUAi 


ON  THE 
DCTTED  LINE 


Neligh,  Neb. 

DEAR  HERALD: 

According  to  the  number  of  dance,  dinner 
and  reception  parties  the  picture  folk  in  Holly- 
wood are  giving,  as  reported  in  "The  Social 
Calendar"  department  in  the  Hollywood  Herald 
(a  magazine  that  seems  to  be  growing  in  im- 
portance with  age),  one  would  suppose  that 
all  they  do  out  there  is  to  put  on  whoopee  par- 
ties, but  that's  a  mistaken  idea.  Occasionally 
they  stop  long  enough  to  go  down  to  Tijuana 
and  take  the  rest  cure.  That  magazine  also 
makes  mention  of  their  giving  a  "Baby  Shower" 
out  there.  Who  ever  heard  of  a  "Baby  Shower" 
in  Hollywood?  Back  up,  Leo,  back  up. 
V 

In  a  recent  editorial  in  this  magazine  Mr. 
Ramsaye  takes  exception  to  our  claim  that  a 
"Shannon  spinner"  is  the  proper  lure  for  bass. 
He  says :  "The  policy  of  this  paper,  once  and 
for  all,  demands  the  use  of  the  ducktail  fly 
with  a  'pork  rind  minnow'  except  where  re- 
course must  be  taken  to  live  frogs.  This  is 
positively  final." 

It  is  quite  evident  to  us  that  Mr.  Ramsaye's 
piscatorial  experience  has  been  limited  to  the 
narrow  confines  of  Bull  Creek  and  a  willow 
pole  and  a  cotton  line  with  a  "bobber"  for 
catching  carp  and  bullheads. 

Izaak  Walton  would  have  looked  upon  a 
"bucktail  fly  with  a  pork  rind  minnow"  for  the 
taking  of  bass  as  being  beneath  the  dignity  of 
a  piscatorial  artist.  We  refuse  to  be  classified 
in  the  carp  and  bullhead  fishing  class. 

V 

R.  W.  Hickman  of  the  Lyric  theatre  at 
Greenville,  111.,  says  that  business  is  so  bad 
back  there  that  he  showed  an  old  man  a  silver 
dollar  and  he  didn't  know  what  it  was.  Huh, 
that's  nothing.  Business  is  so  tough  out  here 
that  people  have  to  eat  their  icicles  without  salt 
and  pepper. 

A  man  came  up  to  Bradley's  theatre  the  other 
night  and  laid  down  fifty  cents  and  Walt 
fainted.  Hickman  is  to  be  congratulated  for 
having  a  dollar  to  show  the  old  man. 

V 

We  are  informed  that  'M.r.  Colvin  Brovvn, 
business  manager  for  this  magazine,  has  ac- 
quired a  bit  of  terra  firma  between  "Island 
Hearth,"  owned  by  Mr.  Martin  Quigley,  edi- 
tor-in-chief, and  "Tinker's  Green,"  owned  by 
Mr.  Terry  Ramsaye,  editor,  all  located  on 
Greenwich  Cove,  in  Connecticut.  We  hope  Mr. 
Brown  will  give  his  location  a  more  eupho- 
nious name,  for  there's  a  lot  in  a  name. 

If  the  boys  will  look  up  a  nice  shady  spot 
for  us  to  pitch  our  tent  on,  we  will  go  down 
there  this  summer  and  dig  clams  and  catch 
mackerel  for  'em,  provided  Ernie  will  agree 
to  edit  this  colyum  for  us,  which  we  will 
betcha  he  won't  do,  he's  so  particular  that  wav. 

V 

A  fella  told  us  the  other  day  that  those 
sobbing  crooners  were  the  highest  paid  talent 
on  the  radio.  He  said  "talent,"  did  you  get 
that?  If  we  were  to  hire  a  sobber  we'd  put  him 
on  some  marsh  up  in  Minnesota  of  nights  and 
have  him  sob  for  the  bullfrogs  and  tadpoles. 
With  their  super-intelligence  they  no  doubt 
would  appreciate  it. 

Whenever  Valley  Rudio 
Starts  sobbing  on  the  radio 
And  all  the  saps  begin  to  clap  and  shout, 
It  is  then  you  bet  we'll  go 
Right  up  to  the  radio 
And  grab  the  knob  and  turn  the  damthinq  out. 

V 

Last  night  it  was  30  degrees  below  zero, 
with  a  wind  sweeping  down  from  the  frozen 
plains  of  Alaska  with  hurricane  violence,  and 
now  the  weather  man  reports  that  tonight  it 
will  reach  a  minimum  of  30  and  a  maximum 
of  45  below.  There's  no  darn  sense  of  a  man 
predicting  that  kind  of  weather  right  on  top 


of  what  we  already  have.  There  should  be 
something  done  about  this. 

There  have  been  over  eleven  hundred  bills 
introduced  in  the  Nebraska  legislature  so  far 
this  session.  One  thousand  and  ninety-six  of 
'em  have  about  as  much  sense  to  'em  as  a 
bullfrog.  One  brilliant  Solon  introduced  a  bill 
making  it  unlawful  for  a  fisherman  to  have 
more  than  five  fishrods  in  his  possession  at  any 
one  time.  Can  you  beat  that?  We  wouldn't  be 
surprised  if  they  should  pass  a  resolution  to 
join  North  Dakota  and  secede  from  the  Union. 

Several  years  ago  one  of  our  legislative  mem- 
bers introduced  a  bill  to  appropriate  $5,000  for 
a  guy  to  make  rain.  We  have  tried  for  years 
to  live  that  down  and  now  this  fishrod  stufl:' 
comes  up. 

Outside  of  our  legislature  and  other  feeble- 
minded institutions,  this  is  a  great  state. 

V 

We  haven't  been  able  to  stick  our  nose  out- 
side of  this  wigwam  for  ten  days  and  our 
angelic  disposition  is  beginning  to  jell.  We  are 
getting  so  doggone  ugly  that  we  heard  our  wife 
call  up  the  agent  this  morning  and  ask  him 
what  the  fare  was  to  Reno.  Help!  Help! 
V 

It  has  always  been  a  notion  of  ours  that  if 
we  owed  a  man  a  hundred  dollars  we  owed 
him  a  hundred  dollars,  and  we  never  had  the 
intestines  to  go  to  him  and  ask  him  to  take 
ten  cents  on  the  dollar  in  settlement,  as  Europe 
is  proposing  that  we  do.  li  Europe  wants  to 
default  let  'em  go  ahead  and  default  and  then 
we  will  know  which  side  of  the  bullring  they 
are  on.  It  might  be  a  good  thing  anyway,  for 
it  would  teach  a  lot  of  saps  to  keep  their  mone>' 
in  this  country  instead  of  investing  it  in  foreign 
securities.  Some  people  have  to  be  hit  on  the 
head  with  a  sledge-hammer  before  they  will 
wake  up. 

V  ^ 

Harriet  Menken,  a  syndicate  writer,  said  in 
the  press  that  Ruth  Etting  of  stage  and  radio 
fame  was  becoming  tired  of  the  bright  lights 
of  Broadway  and  was  longing  to  go  back  to 
the  farm.  She  says :  "Sixteen  hundred  acres  in 
Nebraska  is  Ruth's  corner  on  the  great  open 
spaces  where  she  used  to  help  her  dear  old 
dad  milking  the  chickens  when  she  was  but 
a  country  girl." 

"Milking  the  chickens."  That's  about  what 
what  one  would  expect  from  a  New  Yorker. 
Some  of  'em  think  that  milk  comes  from 
chickens  and  others  that  it  comes  from  the 
milkweed.    We  milk  cows  out  here. 

Come  on  back,  Ruth,  out  here  is  where  you 
belong.  Throw  your  rouge  and  lipsticks  in 
the  ashcan  and  come  out  here  where  the  per- 
petual sunshine  will  put  natural  roses  in  your 
cheeks,  and  where  you  will  forget  all  that  froth 
and  tinsel  of  Broadway,  for  it's  nothing  but 
bologna  and  hooey  when  you  sum  it  all  up. 
Out  here  is  where  women  are  women  and  you 
don't  have  to  prove  it  to  the  men,  but  when 
you  come  back  don't  trv  to  milk  the  chickens. 

V 

Arthur  Brisbane  says  that  the  flag  that 
Woodrow  Wilson  took  to  Europe  with  him 
sold  recently  in  Paris  for  $96,000.  He  went 
on  to  say :  "The  price  was  too  low  for  Europe. 
If  Woodrow  Wilson's  flag  had  sold  for  half 
what  it  cost  the  United  States  to  send  him 
and  the  flag  abroad  it  would  have  sold  for 
FIFTY  THOUSAND  MILLION  DOL- 
LARS. Twice  that  would  have  been  saved 
had  he  stayed  at  home."  We  presume  to  this 
Europe  would  say,  as  Wallace  Beery  did, 
"Well  now,  ain't  that  just  too  bad." 

We  saved  their  hides  when  they  were  on  the 
rack 

And  now  they  start  to  holler, 
And  say  they  want  to  pay  us  back 
With  ten  cents  on  the  dollar. 

J.  C.  JENKINS 
The  herald's  Vagabond  Colyumnist 


Columbia 

Buck  Jones  engaged  for  eight  pictures ; 
starting  with  "The  Lovable  Liar,"  George  B. 
Seitz  directing.  .  .  .  Irving  Cummings  directing 
"Tampico.".  .  .  Jack  Holt  given  new  term  con- 
tract. .  .  .  Pat  Somerset  in  "Curse  of  a  Broken 
Heart"  (two  reels).  .  .  .  Arthur  Wanzer  and 
Alfred  James  signed  for  "Lost  Valley  Gold." 
.  .  .  Barbara  Barondess,  Gustav  von  Sey- 
fl^ertitz  and  Consuelo  Baker  added  to  "Fever." 
.  .  .  "Spec"  O'Donnell,  Lee  Phelps,  and  Ferdi- 
nand Gottschalk  join  "Parole  Girl.".  .  .  Alice 
Dahl  and  Tim  McCoy  assigned  to  "Free 
Ranger,"  D.  Ross  Lederman  directing.  .  .  . 

V 

Educational 

Charles  Lamont  to  direct  "Polly  Tix  in 
Washington.".  .  . 

V 

Fox 

Jane  Darewell  assigned  to  "House  of  Ref- 
uge.". .  .  Louise  Carter  in  "Pilgrimage.".  .  . 
Lionel  Belmore  in  "Homer.".  .  .  Una  O'Connor 
signed  for  "My  Lips  Betray"  and  "Pleasure 
Cruise.".  .  .  Sally  Blane,  Luis  Alberni  and  Dor- 
othy Appleby  join  "Trick  for  Trick.".  .  .  Spen- 
cer Tracy  cast  for  "Marie  Galante,"  William 
K.  Howard  to  direct.  .  .  . 

V 

Freuler 

Tom  Tyler  and  Adel  Lacey  in  "Deadwood 
Pass"  (Monarch),  J.  P.  McGowan  to  di- 
rect. .  .  . 

V 

MGM 

Robert  Armstrong,  Warner  Richmond  and 
Muriel  Kirkland  added  to  "Rivets.".  .  .  Myrna 
Loy,  Reginald  Denny  and  C.  Aubrey  Smith 
join  "The  Man  of  the  Nile.".  .  .  Stan  Laurel 
Oliver  Hardy  and  Dennis  King  cast  for  "Fra 
Diavolo"  (Hal  Roach  short),  James  Parrott 
and  Hal  Roach  to  direct.  .  .  .  Greta  Meyer 
given  role  in  "White  Sister.".  .  .  Roscoe  Karns 
added  to  "Today  We  Live.".  .  .  Otto  Kruger^ 
stage  star,  given  contract.  .  .  . 

V 

Paramount 

Raymond  Hatton  and  Fuzzy  Knight  added 
to  "Under  the  Tonto  Rim.".  .  .  Minor  Watson 
and  Gertrude  Michael  assigned  to  "A  Bedtime 
Story.".  .  .  Peggy  Hopkins  Joyce  in  "Inter- 
national House.".  .  .  Nora  Lane  and  Matt 
McHugh  cast  for  "The  Cook's  Day  Off" 
(Mack  Sennett  short),  George  Marshall  di- 
recting. .  .  .  Elliott  Nugent  signed  to  direct 
"Bedfellows"  (Charles  R.  Rogers).  .  .  .  George 
Somnes,  Vincent  Barnett  and  Alexander  Hall 
assigned  to  "Police  Surgeon."  ... 

V 

RKO  Radio 

William  Seiter  to  direct  next  Bert  Wheeler 
and  Robert  Woolsey  picture.  .  .  .  Bill  Boyd 
in  "The  Brave  Coward,"  J.  Walter  Ruben  to 
direct.  .  .  .  Wera  Engels  added  to  "Maiden 
Voyage,"  Mark  Sandrich  to  direct.  .  .  .  Kath- 
erine  Hepburn  in  "Little  Women,"  George 
Cukor  to  direct. 

V 

Universal 

Clay  Clement,  Charles  French  and  Reginald 
Mason  join  "The  Kiss  Before  the  Mirror." 
.  .  .  Lois  Weber  engaged  to  scout  talent.  .  .  . 


Warner-First  National 

Ralph  Bellamy  and  Patricia  Ellis  cast  for 
"The  Narrow  Corner.".  .  .  Robert  Barrat, 
stage  actor,  signed  for  "Lilly-Turner."  .  .  . 
Richard  Barthelmess  assigned  to  "The  Bread 
Line.".  .  .  Kenneth  Thomson,  Russel  Hopton 
and  Shirley  Grey  added  to  "The  Little 
Giant.".  .  . 


BOOKED  SOLID 


RKO 


ETROPOLITAN  CIRCUIT 


JOHN  KRIMSKY 

AND 

GIFFORD  COCHRAN 

Present 

THE  WORLD'S 
MOST  TALKED-OF  FIL 


AEDCHEN 
IN  UNIFOR 


CHOSEN  AS- 


"THE   YEAR'S   BEST  PICTURE 


99 


-BY- 


N.  Y.  TIMES 
N.  Y.  HERALD  TRIBUNE 


N.  Y.  WORLD-TELEGRAM 
N.  Y.  SUN 


20  Weeks  on  Broadway 


Now  Booking  Nationally 

FILMCHOICE,  Incorporated 


33  West  42nd  Street 


Telephone :  LOngacre  5-7274 


New  York  City 


56 


MOTION    PICTURE  HERALD 


February    25,  1933 


WHAT  THE  PICTURE 
DID  PCD  ME 


Allied 


COWBOY  COUNSELOR:  Hoot  Gibson— Ran  this 
with  "Klondike"  (Monogram)  on  a  Saturday  double 
bill  and  both  pictures  save  good  satisfaction.  Both 
pictures  too  good  for  this  quantity  show  business. 
Played  Feb.  4.— Bert  Silver,  Silver  Family  Theatre. 
Greenville,  Mich.    Town  and  county  patronage. 


British 


INIS  CHIEF  and  THARK:  Both  Ralph  Lynn. 
Quite  funny  to  English  speakers,  but  unintelliRible 
to  a  "sez  you"  audience.— G.  G.  Baiss,  Capitol  Thea- 
tre, Duncan,  B.  €.,  Can.    General  patronage. 


Columbia 


AMERICAN  MADNESS:  Walter  Huston.  Kay 
Johnson.  Constance  Cummings— Very  good  and  ex- 
ceptionally topical  in  this  day  of  bank  failures.  Hus- 
ton gives  a  bang  performance  as  he  always  can  be 
depended  upon  when  they  give  him  the  roles.  I  don  t 
understand  why  Johnson  does  not  get  more  to  do. 
She  in  her  first  picture  with  Charles  Bickford  was 
great,  in  "Dynamite"  some  two  years  ago,  and  then 
she  faded  out.  This  picture  is  strong  meat  and  it 
you  can  get  them  in  they  will  go  for  it  strong  and 
the  chance  for  buildup  the  following  days  is  good 
for  they  will  talk  about  it.— A.  E.  Hancock,  Columbia 
Theatre,  Columbia  City,  Ind.    Rural  town  patronage. 

ATTORNEY  FOR  THE  DEFENSE:  Edmund 
Lowe— One  of  Columbia's  old  ones  but  it  is  worth 
while  running  in  any  theatre.  It  pleased  and  that 
is  more  than  you  can  say  for  some  of  the  newer 
product  of  any  company.  The  acting  is  good.  Good 
for  any  day  of  the  week.  Lowe  as  an  attorney  is 
fine  Played  Jan.  22-23.  Running  time,  68  minutes.— 
G.  N.  Turner,  Family  Theatre,  Pine  City,  Minn. 
Small  town  patronage. 

BITTER  TEA  OF  GENERAL  YEN:  Barbara 
Stanwyck— This  is  perhaps  the  best  picture  we  have 
had  of  the  Chinese  type.  It's  well  produced.  The 
acting  is  good  and  it's  just  an  all-round  good  picture 
for  any  type  house.  But  you  will  have  to  put  a  little 
push  behind  it  to  get  them  in,  as  the  title  seems  to 
be  a  drawback  at  the  box  office.  We  fell  below  our 
average  Sunday  and  Monday  business,  but  had  a 
good  show  for  those  who  came.  Played  Feb  5-6. 
Running  time,  80  minutes.— S.  M.  Farrar,  Orpheum 
Theatre,   Harrisburg,  111.    Small  city  patronage. 

BLOND  CAPTIVE:  (Native  Cast)— Advertising 
and  picture  will  disappoint  and  hurt  your  house. 
Played  Jan.  13-14.  Running  time,  about  55  minutes.— 
L.  V.  Gucker,  Dawn  Theatre,  Hartford  City,  Ind. 
General. 

CHILD  OF  MANHATTAN:  Nancy  Carroll,  John 
Boles— Here  is  another  mighty  sweet  one  from  Col- 
umbia. Carroll  was  never  better  in  her  palmiest 
days.  Boles  excellent  too.  Whole  cast  and  direction 
is  superb,  A  few  ruff  wisecracks  in,  but  they  hked 
'em.  What  a  shame  Boles  did  not  "toot"  a  sweet 
song,  as  he  can  "toot"  'em.  There  was  one  scene 
at  the  piano  that  would  have  been  a  natural  f9r  a 
song,  but  I  guess  his  contract  calls  for  no  "tooting^ 
without  extra  pay.  Anyway  it  was  a  shame  to  have 
missed  a  song  by  Boles  here.  However,  it  s  one 
dandy  picture  from  the  start  to  finish.  Thanks 
Columbia  and  Eddie  Buzzell.— Joe  Hewitt,  Lincoln 
Theatre,  Robinson,  111.    Mixed  patronage. 

HELLO  TROUBLE:  Buck  Jones— Better  made 
than  the  average  western.  A  pleasing  picture  to 
fair  business.  Played  Jan.  28-29.— Roy  W.  Adams, 
Mason  Theatre,  Mason,  Mich.   Small  town  patronage. 

HOLLYWOOD  SPEAKS:  Pat  O'Brien— Just  an- 
other picture.  O'Brien  much  too  good  to  be  wasted 
with  high  hat  Genevieve  Tobin.  Poor  box  office. 
Played  Jan.  31.— Alyce  Cornell.  Galewood  Theatre, 
Grand   Rapids,   Mich.    Neighborhood  patronage. 

HOLLYWOOD  SPEAKS:  Genevieve  Tobin,  Pat 
O'Brien— Just  fair.  Simple  enough  that  my  crowd 
wasn't  sure  but  they  thought  they  liked  it.  Just 
a  filler  in.  If  you  have  it  bought  you  might  as  well 
play  it.  Played  Dec.  16-17.  Running  time,  63  min- 
utes.—Charles  S.  Edwards,  Queen  Theatre,  Pilot 
Point,  Texas.    General  patronage. 

NIGHT  CLUB  LADY:  Adolph  Menjou— Did  fair  at 
box  office  but  not  talked  about  much  by  patrons. 
Played  Nov.  18-19.  Running  time,  70  minutes.— 
Oiarles  S.  Edwards,  Queen  Theatre,  Pilot  Point, 
Texas.    General  patronage. 

NIGHT  MAYOR:  Lee  Tracy— That  boy  Tracy  is 
the  answer  to  the  exhibitor's  prayer.  "This  one  is 
just  a  program  picture,  but  pleased  and  did  fair 
at  the  box  office.  Critics  might  find  some  flaws,  as 
I  did,  but  who  cares  if  they  are  entertained.  My 
patrons  were  entertained.  Territories  vary,  but  I  d 
play  it.  Played  Dec.  9-10.  Running  time,  61  minutes. 
—Charles  S.  Edwards,  Queen  Theatre,  Pilot  Point, 
Texas.    General  patronage. 


IN  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  It  Is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
all  communications  to — 

What  the  Picttire  Did  for  Me 

MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


PAGAN  LADY:  Evelyn  Brent,  Charles  Bickford— 

Terrible.  Ten  years  out  of  date. — G.  G.  Baiss,  Capitol 
Theatre.   Duncan,    B.    C   Can.    General  patronage. 

THIS  SPORTING  AGE:  Jack  Holt,  Evalyn  Knapp 
—Just  another  picture.  If  Columbia  wants  to  keep 
Jack  Holt  on  top,  they  had  better  put  him  in  some- 
thing worthy  of  his  ability.  Not  good  for  Saturday. 
Played  Jan.  20-21.— Edw.  L.  Omstein,  Vernon  Thea- 
tre, Mount  Vernon,  Ky.    Small  town  patronage. 

THIS  SPORTING  AGE:  Jack  Holt— Good  little 
show  and  will  please  100  per  cent.  Columbia  can 
sure  put  real  sound  in  pictures.  Played  Jan.  23. — 
Lee  Brewerton,  Capitol  "Theatre,  Raymond,  .Mberta, 
Canada.    Small  town  patronage. 

VIRTUE:  Carole  Lombard,  Pat  O'Brien— Swell  en- 
tertainment. The  parts  fitted  both  of  them  to  per- 
fection. Little  bit  hot  for  the  kids.  Good  for  Tues- 
day and  Wednesday  booking.  Good  business.  Play- 
ed Feb.  4.  Running  time,  64  minutes. — Alyce  Cornell, 
Galewood  Theatre,  Grand  Rapids,  Mich.  Neighbor- 
hood patronage. 

WAR  CORRESPONDENT:  Jack  Holt,  Ralph 
Graves — Lots  of  action.  Story  laid  in  China  and 
timely  as  China  is  in  the  headlines  right  now.  War 
story.  Good  for  midweek  or  Saturday.  Played  Jan. 
6-7.  Running  time,  78  minutes. — G.  N.  Turner,  Family 
Theatre.   Pine   City,   Minn.    Small   town  patronage. 


First  Anglo 


THE  RINGER:  (British)  Wallace  thriller.  Will 
get  by.  Quite  a  bit  of  action.  Interest  keeps  up  to 
finish. — G.  G.  Baiss,  Capitol  Theatre,  Duncan,  B.  C 
Can.    General  patronage. 


First  Division 


THE  BIG  DRIVE:  (Official  War  Film)— Used  here 
as  tryout  to  biggest  business  house  had  done  in 
months.  Talk  by  producer  A.  L.  Rule  interesting 
and  sound  perfect.  Played  Oct.  27-28-29-30-31.  Run- 
ning time,  90  minutes. — L.  V.  Gucker,  Dawn  Theatre, 
Hartford  City,  Ind.    General  patronage. 

HOUND  OF  BASKEIRVILLES:  (British)  Conan 
Doyle's  Sherlock  Holmes.  Draggy  and  they  missed  a 
good  opportunity. — G.  G.  Baiss,  Capitol  Theatre, 
Duncan,   B.  C,   Can.    General  patronage. 


First  National 


maternity  hospital.  Certainly  is  different,  but  busi- 
ness dropped  off  two-thirds  after  the  first  day.  I 
inquired  and  out  of  twenty-three  people  who  had 
seen  it  I  found  two  who  liked  it.  thirteen  who  said 
they  did  not  like  it  at  all.  The  balance  thought  it 
just  average.  So  the  word  of  mouth  advertising 
must  have  hurt  it  and  also  people  do  not  want  to 
see  pictures  like  it.  So  here  is  hoping  we  do  not 
have  a  plague  of  maternity  ward  pictures  foUowmg 
the  murder  trail,  the  shockers  and  then  the  news- 
paper columnist  pictures.  Running  time,  69  minutes. 
— M.  W.  Larmour,  National  Theatre,  Graham,  Texas. 
General  patronage. 

LOVE  IS  A  RACKET:  Douglas  Fairbanks,  Jr.— 
A  newspaper  columnist  type  of  story  well  done  with 
twists  and  surprises  that  should  please  close  to  100 
per  cent.  In  this  you  will  see  Lee  Tracy  in  a  sup- 
porting role,  but  from  now  on  he  will  hardly  be 
playing  second  fiddle  to  anyone.  Drawing  power 
for  me  below  average. — J.  E.  Stocker,  Myrtle  Thea- 
tre, Detroit,   Mich.    General  patronage. 

THEY  CALL  IT  SIN:  Loretta  Young,  George 
Brent — This  department  proves  its  worth.  I  had 
this  picture  set  for  fifteen  cents  night  but  after 
seeing  the  reports  of  J.  B.  Weddle,  Lawrenceburg, 
Ind.,  and  Charles  Lee  of  Pierre,  S.  D..  I  chanped 
the  date  and  set  it  for  Saturday  and  Sunday.  Re- 
sult, it  drew  30  per  cent  better  than  average  busi- 
ness and  gave  perfect  satisfaction  and  plenty  of 
comments  on  this  picture  and  it  was  good.  There 
is  nothing  wrong  with  the  picture  but  the  title.  It 
does  not  fit  the  picture  but  may  help  the  box  office 
draw  a  little.  Played  Feb.  4-5.  Running  time,  70 
minutes. — S.  M.  Farrar,  Orpheum  Theatre,  Harris- 
burg,  111.    Small  city  patronage. 

THREE  ON  A  MATCH:  Joan  Blondell— Blondell 
and  Ann  Dvorak  hit  that  registered  well  with  my 
Sunday  afternoon  patrons,  for  they  talked  about  it 
the  next  day  and  that's  the  best  advertising  any 
theatre  can  get. — B.  A.  McConnell,  Emerson  Theatre, 
Hartford,   Ark.    Small   town  patronage. 

TIGER  SHARK:  Edward  G.  Robinson— A  great 
picture  for  the  men  and  boys  and  for  the  red-blooded 
ladies  but  some  of  them  thought  it  pretty  guesome. 
It's  a  picture  out  of  the  ordinary  and  deserves  an 
extra  amount  of  advertising.  Did  little  below  aver- 
age for  us  at  the  box  office,  but  pleased  most  of 
our  patrons.  Played  Feb.  1-2.  Running  time,  79 
minutes. — S.  M.  Farrar,  Orpheum  Theatre,  Harris- 
burg,   111.    Small  patronage. 

TIGER  SHARK:  Edward  G.  Robinson— Robinson 
always  goes  over  here  and  he  stepped  on  it  in 
"Tiger  Shark"  and  business  grew  the  third  night. 
Played  Dec.  12-13-14.— B.  A.  McConnell.  Emerson 
Theatre,    Hartford,    Ark.     Small   town  patronage. 

YOU  SAID  A  MOUTHFUL:  An  extra  good  show 
and  had  strong  drawing  power  at  the  box  office. 
Farina  and  Brown  make  a  great  team  for  real 
laughs.  Consider  this  as  good  as  anything  Brown 
has  made  to  date.  Played  Jan.  29-30.  Running  time, 
72  minutes. — S.  M.  Farrar,  Orpheum  Theatre,  Harris- 
burg,  111.    Small  city  patronage. 

YOU  SAID  A  MOUTHFUL:  Joe  E.  Brown— Some 
liked  it  and  some  did  not.  Brown  does  not  seem 
to  draw  here.  Has  several  funny  scenes,  but  the 
same  old  plot.  Business  fair.  Played  Feb.  5-6-7. 
Running  time,  72  minutes. — L.  V.  Gucker,  Dawn 
Theatre,   Hartford  City,  Ind.    General  patronage. 


CABIN  IN  THE  COTTON:  Richard  Barthelraess— 
Many  favorable  comments  on  this  one.  Poor  business 
account  of  bad  weather,  although  drew  better  than 
we  expected  considering  weather  and  condition  of 
roads.  Played  Feb.  11-12.  Running  time,  78  minutes. 
— N.  E.  Frank,  Wayland  Theatre,  Wayland,  Michi- 
gan.   Small  town  patronage. 

CABIN  IN  THE  COTTON:  Richard  Barthelmess- 
A  wonderful  picture  and  drew  extra  money  with 
bad  weather  to  contend  with.  Play  the  trailer  by  all 
means  as  it  will  bring  them  in.  Played  Dec.  8-9-10. — 
B.  A.  McConnell,  Emerson  Theatre,  Hartford,  Ark. 
Small   town  patronage. 

THE  CRASH.  Ruth  Chatterton— Terrible.  Add 
plenty  of  shorts  or  don't  play  it.  We  double  reels 
here  and  the  whole  feature  goes  nicely  on  two  2,000 
foot  reels.  Business  (?).  Played  Feb.  8-9-10.  Run- 
ning time.  52  minutes  here. — L.  V.  Gucker.  Dawn 
Theatre,   Hartford  City,  Ind.    General  patronage. 

LIFE  BEGINS:  Loretta  Young,  Eric  Linden— I 
considered  this  one  of  the  best  pictures  I  had  seen 
in  a  long  time.    The  entire  story  takes  place  in  a 


Fox 


CALL  HER  SAVAGE:  Clara  Bow,  Monroe  Owsley 
— CHara  is  back,  and  the  entire  credit  should  go  to 
little  Clara.  The  story  is  good,  but,  well,  it  would 
not  have  been  so  good  without  Clara.  A  story  with 
a  little  more  comedy  and  a  little  less  smut  would 
have  been  much  better  for  her.  But  this  gal  can 
act.  She  does  it  in  this  picture.  Possibly  they 
selected  this  story  just  to  show  folks  what  she  can 
do.  Now  give  us  a  dashing,  humorous  sort  of  story, 
Clara,  with  just  a  little  nice  naughtiness  in  it.  Run- 
ning time,  83  minutes.— M.  W.  Larmour,  National 
Theatre,    Graham,    Texas.     Small   town  patronage. 

CALL  HER  SAVAGE:  Qara  Bow,  Monroe  Ows- 
ley— Satisfactory  pictuie  to  better  than  average  busi- 
ness. I  think  they  could  have  picked  a  better  story 
for  her.  She  still  has  room  to  improve  in  her  talk- 
ing— C.  M.  Hartman.  Liberty  'Theatre.  Carnegie, 
Okla.    Small   town  patronage. 

CALL  HER  SAVAGE:  Clara  Bow— A  mighty  en- 
tertaining picture.  Star  fine.  Good  story.  Splendid 
cast.  Gave  100  per  cent  satisfaction.  Played  Jan.  29. 
— Bert  Silver,  Silver  Family  Theatre,  Greenville, 
Mich.    Town   and   country  patronage. 

CALL  HER  SAVAGE:  Clara  Bow— We  did  some 
extra  advertising  on  this  picture  and  did  a  little 
over  average  business.  Opinions  were  varied.  Played 
Jan.  31.  Feb.  1-2.— Elaine  S.  Furlong.  Star  Theatre. 
Heppner,   Oregon.   Small  town  patronage. 


Western  Electric 

continues  to  be 
the  recognized 
leader  in  sound 


Wcstern^^Etectric 

sou  N  p  [ill  AoioN  II  SYSTEM 

iVorlliorn  Electric  in  Canada 

Dislribuled  by 

Ekctricat  Research  Products  frtc. 

250  West  57ih  Street,  New  York 


58 


MOTION    PICTURE  HERALD 


February    25,  1933 


CALL  HER  SAVAGE:  Clara  Bow— Now,  boys, 
here  is  a  picture  that  broupfht  them  all  in.  The 
first  real  business  I  have  done  in  six  months.  They 
came  to  see  the  return  of  Bow,  and  let  me  tell  you 
they  were  not  disappointed.  Bow  comes  back  with 
a  bang.  She  has  an  opportunity  to  act  and  she 
knows  how.  She  looks  more  beautiful  than  ever, 
and  boy  what  a  shape  she's  Kot.  She's  a  lady,  boys, 
and  has  she  Rot  looks.  More  power  to  you,  Clara, 
and  here  is  hopinsf  you  continue  to  make  Rood  pic- 
tures. Played  Feb.  3.— S.  H.  Rich.  Rich  Theatre, 
Montpelier.    Idaho.     Town  patronaere. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe- 
Patrons  pleased  with  showing.  Played  Jan.  14. — 
C.  W.  Mills,  Arcade  Theatre,  Sodus,  N.  Y.  Mixed 
•patronapre. 

CHANDU,  THE  MAGICIAN:  Edmund  Lowe- 
Lowe  can  put  most  any  picture  over  and  they  came 
back  the  second  night  to  see  him.  We  played  "Hey 
Pop,"  Fatty  Arbuckle's  new  two-reeler,  and  the  kids 
ate  it  up,  although  it  didn't  register  so  well  with 
the  grownups,  but  those  of  us  who  remember  Ar- 
buckle  got  quite  a  kick  out  of  his  slapstick  comedy 
and  we  need  more  of  that  type  if  we're  to  keep  the 
kids  coming.— B.  A.  McConnell,  Emerson  Theatre, 
Hartford,  Ark,    Small  town  patronage. 

CONGORILLA:  (Mr.  and  Mrs.  Martin  Johnson)— 
Verv  good  picture  but  public  is  tiring  of  the  animals. 
Didn't  draw  like  "Bring  'Em  Back  Alive."  Played 
Feb.  8-9.  Running  time,  72  minutes.— Alyce  Cornell, 
Galewood  Theatre,  Grand  Rapids,  Mich.  Neighbor- 
hood patronage. 

DANGEROUSLY  YOURS:  Warner  Baxter.  Miriam 
Jordan — Fairly  fentertaining  picture,  with  Warner 
Baxter  doing  his  usual  good  work.  Would  suggest 
only  a  one-day  showing.  Don't  think  it  would  build 
extra  business  the  second  night.  Suitable  for  Sun- 
day. Drew  usual  Saturday  night  crowd  for  me. 
Plaved  Feb.  11.  Running  time,  72  minutes.— R.  W. 
Hickman.  Lyric  Theatre,  Greenville,  111.  General 
Tjatronage. 

DOWN  TO  EARTH:  Will  Rogers.  Irene  Rich— Not 
Rogers'  best,  as  far  as  comedy  goes,  but  about  the 
most  human  picture  I  have  seen  in  many  a  day. 
Will  tells  therii  what  he  thinks,  and  minces  no  words. 
Above  average  business.  Played  Jan.  30-31.— Edw. 
L.  Ornstein,  Vernon  Theatre,  Mount  Vernon,  Ky. 
Small  town  patronage. 

DOWN  TO  EARTH:  Will  Rogers— All  we  have 
to  do  here  is  advertise  Rogers  and  they  flock  out 
to  see  him.  They  certainly  ate  up  this  picture  as 
it  seemed  very  timely  at  this  season  of  "you  know 
what."  Rogers  speaks  the  language  these  boys  who 
toil  under  the  ground  like  to  hear  and  I  could  sell 
them  a  Rogers  picture  every  month. — B.  A.  McCon- 
nell. Emerson  Theatre,  Hartford,  Ark.  Small  town 
-patronage. 

THE  GOLDEN  WEST:  George  O'Brien.  Janet 
Chandler — Very  good  Western.  We  can  still  pull 
them  in  with  Zane  Grey  stories,  although  other 
Westerns  fail.  Played  Feb.  3-4.  Running  time,  74 
minutes. — N.  E.  Frank,  Wayland  Theatre,  Wayland. 
Mich.    Small   town  patronage. 

HANDLE  WITH  CARE:  James  Dunn.  "Boots" 
Mallory — A  picture  for  the  whole  family.  Good 
storv.  clean  vvork  and  conversation.  "Boots"  is 
wholly  charming  in  her  role  and  the  kids,  Buster 
Phelps  and  George  Ernest,  nearly  steal  the  show 
from  the  leads.  Played  Feb.  12-13.— P.  G.  Estee, 
S.  T.  Theatre,  Parker,  S.  D.    Small  town  patronage. 

HANDLE  WITH  CARE:  James  Dunn,  "Boots" 
Mallorj' — Nice  little  program  picture  to  fair  business. 
Picture  is  slow  to  start.  The  two  little  boys  put 
the  picture  over.  If  it  wasn't  for  them  it  wouldn't 
"be  much. — C.  M.  Hartman,  Liberty  Theatre.  Car- 
negie,  Oklahoma.    Small   town  patronage. 

HANDLE  WITH  CARE:  James  Dunn  and  "Boots" 

Mallory — A  splendid  program  picture.  Pleased  them 
all.  Played  Jan.  31-Feb.  1.— Bert  Silver.  Silver 
Family  Theatre,  Greenville,  Mich.  Town  and  coun- 
try patronage. 

HAT  CHECK  GIRL:  Sally  Filers.  Ben  Lyon— A 
clever  picture  with  lots  of  smart  wisecracks  and  a 
hot  dance  number  in  the  night  club.  Not  a  big 
picture  but  plenty  good  and  many  laughs  and  that 
is  what  they  want.  Running  time,  70  minutes. — A. 
E.  Hancock,  Columbia  Theatre.  Columbia  City,  Ind. 
Rural   town  patronage. 

HAT  CHECK  GIRL:  Sally  Eilers— We  could  have 
■done  a  real  nice  business  if  Jimmy  Dunn  had  beeii 
teamed  with  Eilers,  but  they  don't  know  Ben  Lyon 
bere.  We  couldn't  sell  him,  but  the  Eiler  fans  flocked 
out  and  enjoyed  the  picture  very  much.  Give  us 
more  Dunn-Eilers  pictures  and  it  will  help.  Played 
Jan.  29.— B.  A.  McConnell,  Emerson  Theatre,  Hart- 
ford, Ark.    Small  town  patronage. 

ME  AND  MY  GAL:  Joan  Bennett  and  Spencer 
Tracy — They  don't  make  any  better  entertaining  pro- 
gram pictures  than  this  one.  Both  stars  and  cast 
fine.  Played  it  in  the  worst  storm  of  the  winter 
and  the  crowd  was  small  but  all  were  well  pleased 
with  the  show.  Played  Feb.  9. — Bert  Silver.  Silver 
Family  Theatre,  Greenville,  Mich.  Town  and  coun- 
try patronage. 

ME  AND  MY  GAL:  Spencer  Tracy,  Joan  Bennett 
— Here  is  a  fine  little  picture  and  one  that  will 
please  _  all.  Had  more  comments  on  this  one  than 
any  picture  for  some  time.  With  one  exception  the 
picture  is  fine.  Why  they  had  to  have  that  drunken 
character  in  the  show,  I  cannot  see.  If  the  director 
had  cut  this  fellow's  time  on  the  screen  in  half  it 
would  have  been  too  much.    Why  do  they  have  to 


put  such  characters  in  a  nice  clean  show?  Ask  me 
that.  Played  Jan.  13-14.  Running  time,  75  minutes. — 
G.  N.  Turner,  Family  Theatre,  Pine  City,  Minn. 
Small  town  patronage. 

ME  AND  MY  GAL:  Spencer  Tracy,  Joan  Bennett 
— Both  these  Tracy  boys  are  good  and  this  picture 
is  one  of  the  cleverest  that  we  have  run.  This  Ben- 
nett girl  has  it  all  over  her  famous  sister.  She  took 
a  hard-boiled  role  and  got  away  with  it.  Both  these 
stars  are  well  cast  in  a  picture  like  this  and  they 
had  able  support  in  one  of  the  funniest  drunks  that 
we  have  seen  for  some  time.  Your  audience  will  go 
for  this  if  they  want  laughs  and  a  fast  moving  pic- 
ture. Running  time.  76  minutes. — A.  E.  Hancock. 
Columbia  Theatre,  Columbia  City.  Ind.  Rural  town 
patronage. 

ME  AND  MY  GAL:  Spencer  Tracy.  Joan  Bennett 
— Fox  has  handed  us  another  knockout.  Joan  as  a 
gum  chewing  waterfront  restaurant  cashier  and 
Tracy  as  the  flatfoot  boy  friend  wisecrack  their  way 
through  a  story  that  proved  just  what  my  crowd 
wanted  to  see.  Nothing  elevating,  nothing  "artistic," 
but  the  laughs  and  the  entertainment  are  present 
to  make  the  patrons  go  out  and  send  their  friends, 
in  to  see  a  good  picture.  Running  time,  78  minutes. 
— M.  W.  Larmour.  National  Theatre,  Graham.  Texas. 
Small  town  patrona.ge. 

PASSPORT  TO  HELL:  Elissa  Landi— The  best 
Landi  picture  to  date.  Why  don't  they  give  Landi 
some  better  stories.  She  is  good  and  the  people  hke 
her.  She  is  a  great  actress,  better  then  some  others 
that  are  supposed  to  be  big  shots.  Good  for  Satur- 
day. Played  Feb.  3-4.  Running  time,  72  minutes.— 
G.  N.  Turner,  Family  Theatre,  Pine  City,  Minn. 
Small  town  patronage. 

RACKETY  RAX:  Victor  McLaglan— McLaglen  is 
plenty  good  in  this  picture  and  I  heard  several  say 
it  was  above  the  average  in  screen  entertainment. 
We  played  it  Sunday  _  afternoon  and  our  short  sub- 
jects failed  to  show  up  and  we  didn't  have  a  squawk, 
so  it  must  have  pleased. — B.  A.  McConnell,  Emer- 
son Theatre,   Hartford,  Ark.    Small  town  patronage. 

SHERLOCK  HOLMES:  Clive  Brook,  Miriam  Jor- 
dan— Splendid  performance.  Brook  gives  satisfactory 
portrayal  of  his  role.  Played  Feb.  4.— C.  W.  Mills. 
Arcade   Theatre.   Sodus,   N.  Y.   Mixed  patronage. 

SHERLOCK  HOLMES:  Clive  Brook,  Miriam  Jor- 
dan—A good  detective  story.  However,  I  do  wish 
the  cast  would  have  spoken  American  instead  of 
movie  English.  Perhaps  it  would  not  have  been 
artistic  but  I  am  sure  it  would  have  been  more 
understandable.- M.  W.  Larmour,  National  Theatre, 
Graham,  Texas.    Small  town  patronage. 

SHERLOCK  HOLMES:  Clive  Brook,  Miriam  Jor 
dan — Conan   Doyle   story  brought  up  to  date.  Well 
acted,    interesting.     Played    Feb.    3-4.— P.    G.  Estee, 
S.  T.  Theatre.  Parker.  S.  D.    Small  town  patronage. 

SHERLOCK  HOLMES:  Clive  Brook.  Miriam  Jor- 
dan— This  picture  did  not  have  enough  drawin.g 
nower  to  bring  them  out  into  the  cold.  Our  Sunday- 
Monday  fell  far  short.  Believe  the  picture  was  good 
enough.  Played  Feb.  5-6.— Elaine  S.  Furlong.  Star 
Theatre,    Heppner,    Oregon.     Small    town  patronage. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 

nor.  Charles  Farrell — A  nice  clean  story  just  hke 
we  expect  and  want  from  this  team.  But  I  would 
like  to  see  these  two  and  El  Brendel  in  a  light- 
hearted,  romantic  sort  of  story  again  with  a  bunch 
of  smiles  and  a  few  laughs — and  so  would  my  pat- 
rons.—M.  W.  Larmour,  National  Theatre,  Graham. 
Texas.    Small  town  patronage, 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 
nor.  Charles  Farrell — I  call  this  a  mighty  good  pic- 
ture. Both  stars  fine.  Cast  extra  good.  Story  inter- 
esting. Gave  good  satisfaction  in  this  town.  Played 
Feb.  5.— Bert  Silver,  Silver  Family  Theatre,  Green- 
ville,  Mich.    Town  and  country  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers.  Marian 
Nixon — Very  good.  Drew  a  bit  better  than  average 
also — and  it  takes  something  to  do  that  these  days. 
Played  Feb.  5-6.— P.  G.  Estee.  S.  T.  Theatre,  Parker, 
S.D.    Small  town  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers,  Marian 
Nixon — My  regular  Rogers  fans  did  not  like  this  pic- 
ture as  much  as  the  majority  of  his  former  pictures. 
But  the  people  who  ordinarily  do  not  like  Rogers 
thought  it  great.  Why?  Because  it  has  more  of  a 
story?  Because  it  was  not  so  funny?  Because  his 
remarks  on  politics  and  current  events  were  cur- 
tailed? Search  me,  I  don't  know  the  answer.  But  I 
did  check  up  and  found  that  it  did  more,  far  more 
at  the  box  ofiice  than  any  one  of  his  three  last  pic- 
tures. Running  time,  75  minutes.— M.  W.  Larmour. 
National  Theatre,  Graham,  Texas.  Small  town 
patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers— Our  people 
liked  this  one  better  than  the  last  ones.  Business 
very  poor  but  no  fault  of  the  picture.  Fine  enter- 
tainment for  the  country  trade.  Played  Dec.  27-28-29. 
Running  time.  88  minutes. — G.  N.  Turner,  Family 
Theatre.   Pine    City,    Minn.     Small   town  patronage. 

WILD  GIRL:    Joan  Bennett— The  few  who  saw  it 

advertised  it  plenty  and  we  had  a  swell  crowd  on 
Monday  night.  Played  Jan.  9. — B.  A.  McConnell. 
Emerson  Theatre,  Hartford,  Ark.  Small  town 
patronage. 

Majestic 

PHANTOM  EXPRESS:  Sally  Blane,  William  Col- 
lier,  Jr. — Very   good   for   Saturdays.     Has   nice  plot 


and  keeps  them  guessing  to  the  end.  Sound  very 
good.  Business  good. — L.  V.  Gucker,  Dawn  Theatre, 
Hartford  City,  Ind.    General  patronage. 

PHANTOM  EXPRESS:  Sally  Blane.  William  Col- 
lier, Jr. — Fair  picture.  Children  liked  it.  Not  much 
drawing  power  due  to  zero  weather.  Played  Feb. 
8-9.  Running  time,  70  minutes. — Alycc  Cornel!.  Gale- 
wood  Theatre,  Grand  Rapids.  Mich.  Neighl)orhood 
patronage. 


MGM 

BUT  THE  FLESH  IS  WEAK:  Robert  Mont- 
gomery— Excellent  society  comedy.  Chiefly  interest- 
ing by  introducing  new  lead,  Nora  Gregor,  very  at- 
tractive. Patrons  all  asking  about  her.  so  I  hope 
we'll  see  her  again. — G.  G.  Baiss,  Capitol  Theatre, 
Duncan.  B.  C,  Can.    General  patronage. 

BLONDIE  OF  THE  FOLLIES:  Marion  Davies— 
Well  acted  and  directed.  Back  stage  and  a  bit  noisy. 
Hysterical  ladies  of  the  follies  emoting  and  wearing 
their  hearts  on  their  sleeves.  Business  belo\y  normal. 
Comments  adverse. — G.  G.  Baiss,  Capitol  Theatre, 
Duncan,  B.  C,  Can.     General  patronage. 

DIVORCE  IN  THE  FAMILY:  Lois  Wilson,  Jackie 
Cooper — Title  is  drawback  as  kid  picture  but  really 
is  swell  picture  for  kids.  Adults  found  it  enjoyable. 
Running  time,  78  minutes. — Alyce  Cornell,  Galewood 
Theatre,  Grand  Rapids,  Mich.  Neighborhood  patron- 
age. 

DOWNSTAIRS:  John  Gilbert— The  best  Gilbert  but 
no  drawing  power.  Rather  over  their  heads.  Poor 
business. — G.  G.  Baiss,  Capitol  Theatre,  Duncan,  B.C., 
Can.     General  patronage. 

FAITHLESS:  Tallulah  Bankhead,  Robert  Mont- 
gomery— Fine  acting,  but  the  story  was  terrible.  Fair 
business.  Played  Feb.  2-3.  Running  time,  74  minutes. 
— Alyce  Cornell,  Galewood  Theatre,  Grand  Rapids, 
Mich.     Neighborhood  patronage. 

FAST  LIFE:  William  Haines— This  one  has  it. 
Comedy,  thrills  and  a  little  romance.  Cliff  Edwards 
all  but  steals  the  show.  Pleased  100%.  Played  Feb.  1. 
Running  time.  75  minutes. — Orris  F.  Collins.  Capitol 
Theatre,   Paragould,  Ark.     Mixed  patronage. 

GRAND  HOTEL:  Greta  Garbo,  John  Barrymore, 
Joan  Crawford — Did  my  best  to  get  this  one.  Ran 
only  one  show  each  night  so  all  would  see  it  from 
the  beginning.  First  night  business  okay  and  then 
a  nose  dive.  Just  not  a  small  town  picture. — C.  M. 
Hartman.  Liberty  Theatre,  Carnegie,  Okla.  Small 
town  patronage. 

LETTY  LYNTON:  Joan  Crawford— First  half  just 
like  hundreds  of  other  movies.  When  Crawford  comes 
down  to  her  mother  it  begins  to  get  interesting  and 
unusual  and  keeps  it  up.  Good  entertainment.  Aver- 
age box  office. — G.  G.  Baiss,  Capitol  Theatre,  Duncan. 
B.  C,  Can.    General  patronage. 

THE  MASK  OF  FU  MANCHU:  Boris  Karloflt— 
Plenty  of  people  told  us  how  they  disliked  this  one 
and  hoped  there  would  be  no  more  like  it.  Played 
Jan.  29-30.— Elaine  S.  Furlong,  Star  Theatre,  Heppner, 
Oregon.     Small  town  patronage. 

PROSPERITY:  Marie  Dressier,  Polly  Moran— 
This  pair  means  money  for  us.  Splendid  picture. 
Pleased  young  and  old.  Cold  weather  put  the  kink 
in  it  the  third  day.    Played  Feb.  6-7.    Running  time. 

77  minutes. — Alyce  Cornell.  Galewood  Theatre,  Grand 
Rapids,  Mich.     Neighborhood  patronage. 

RED  DUST:  Clark  Gable.  Jean  Harlow— As  one 
school  teacher  said,  very  good  entertainment,  nothing 
out  of  the  ordinary.  Played  Jan.  29-30.  Running  time. 
86  minutes.— G.  N.  Turner,  Family  Theatre,  Pine 
City,  Minn,     Small  town  patronage. 

RED  DUST:  Jean  Harlow,  Clark  Gable— Much  bet- 
ter picture  than  "Red  Headed  Woman."  Not  good 
for  children.— C.  M.  Hartman.  Liberty  Theatre,  Car- 
negie, Okla.     Small  town  patronage. 

THE  SECRETS  OF  MADAME  BLANCHE:  Irene 
Dunne — A  very  good  picture.  Will  appeal  to  women. 
Good  for  Sunday.  Tlie  first  part  of  the  picture  has 
some  good  music.    Played  Feb.  12-13.    Runnmg  tune. 

78  minutes.— Orris  F.  Collins.  Capitol  Theatre,  Para- 
gould, Ark.    Mixed  patronage. 

SMILIN'  THROUGH:  Norma  Shearer,  Fredric 
March— Fine  picture.  Best  Shearer  has  had  iii  a  long 
time.  Did  a  good  business  on  it.  Running  time,  100 
minutes.— Alyce  Cornell.  Galewood  Theatre,  Grand 
Rapids,  Mich.     Neighborhood  patronage. 

SMILIN'  THROUGH:  Norma  Shearer,  Fredric 
March,  Leslie  Howard— This  is  the  only  good  picture 
Metro  gave  me  the  entire  season.  It  doubled  my 
business.  Exploit  this  and  you  will  be  more  thati 
pleased  with  the  results.  Even  I  could  have  picked 
out  a  better  man  than  Leslie  Howard  for  his  part. 
Played  Jan.  25-26.— Edw.  L.  Ornstein,  Vernon  Theatre, 
Mount  Vernon,  Ky.     Small  town  patronage. 

STRANGE  INTERLUDE:  Norma  Shearer,  Clark 
Gable — Can't  tell  how  it  would  draw  as  I  played  it 
during  a  blizzard.  As  full  of  sex  as  a  dog  is  fleas. 
No  comparison  with  "Smilin'  Through"  as  a  picture. 
Not  good  for  children.— C.  M.  Hartman,  Liberty  The- 
atre, Carnegie,  Okla.     Small  town  patronage. 

STRANGE    INTERLUDE:    Norma    Shearer,  Clark 


February    25,  1933 


MOTION    PICTURE  HERALD 


59 


Gable — Distinctively  a  woman's  picture.  No  doubt 
about  its  fine  merit.  Little  draggy  at  times  but  the 
women  set  it  up.  In  fact,  over  75%  of  my  audience 
were  the  "femmes."  Shearer  does  herself  proud  espe- 
cially in  her  character  make-up  of  after  years. — joe 
Hewitt,  Lincoln  Theatre,  Robinson,  111.  Mixed 
patronage. 

WHISTLING  IN  THE  DARK:  Una  Merkel, 
Ernest  Truex — A  pretty  good  little  picture,  but  lack 
of  any  well  known  stars  will  hurt  its  drawing  power. 
Truex  is  good,  but  no  one  ever  heard  tell  of  him. 
Sort  of  a  gang  picture  and  not  so  hot  for  Sunday 
showing.  Played  Feb.  6-7.  Running  time,  72  minutes. 
R.  W.  Hickman,  Lyric  Theatre,  Greenville,  111. 
General  patronage. 

WHISTLING  IN  THE  DARK:  Ernest  Truex,  Una 
Merkel — Step  on  this  one.  Has  plenty  of  good  comedy 
and  a  little  mystery.  Very  clever  story  and  Truex 
is  very  good.  My  patrons  thoroughly  enjoyed  it. 
Played  Feb.  9-lO.^Orris  F.  Collins,  Capitol  Theatre, 
Paragoud,  Ark.    Mixed  patronage. 

AVENGING  SEAS:  Foreign  cast— Couldn't  figure 
out  if  it  was  a  feature  or  a  newsreel.  Foreign  cast. 
Never  ran  anything  as  bad.  Had  walkouts  and  plenty 
of  comments  on  it.  Take  my  advice,  don't  run  it. 
Played  Dec.  31.  Running  time,  61  minutes. — Alyce 
Cornell,  Galewood  Theatre,  Qrand  Rapids,  Mich. 
Neighborhood  patronage. 


Monogram 

KLONDIKE:  Thema  Todd— Ran  this  with  "Cow- 
boy Counselor"  (Allied)  on  a  Saturday  double  bill 
and  both  pictures  gave  good  satisfaction.  Both  pic- 
tures too  good  for  this  quantity  show  business.  Played 
Feb.  4. — Bert  Silver,  Silver  Family  Theatre,  Green- 
ville, Mich.    Town  and  country  patronage. 

KLONDIKE:  Tbelma  Todd,  Frank  Hawks— 'The 
title  in  this  refers  to  a  girl's  name,  not  a  mining 
story  as  the  title_  would  indicate.  In  this  you  have 
the  novelty  of  seeing  Thelma  Todd  in  a  straight  role. 
The  picture  is  well  done  with  thrills.  Romance  and 
suspense  well  blended  and  an  unusual  surprise  twist 
a.t  the  end.  Drawing  power  average. — J.  E.  Stocker, 
Myrtle  Theatre,  Detroit,   Mich.     General  patronage. 


Paramount 

BILLION  DOLLAR  SCANDAL:  Robert  Arm- 
strong— This  picture  will  neither  hurt  nor  help'  you. 
Cast  has  no  drawing  power  here.  Story  too  old  to 
cause  any  draw  at  the  box  ofifice.  Just  a  picture, 
that's  all.— S.  H.  Rich,  Rich  Theatre,  Montpelier, 
Idaho.    Town  patronage. 

THE  BLONDE  VENUS:  Marlene  Dietrich— I  did 
not  think  Dietrich  could  turn  in  as  good  a  per- 
formance as  this.  Well  directed  and  her  best  since 
"Blue  Angel."  Morbid  subject.  Box  office  better 
than  normal. — G.  G.  Baiss,  Capitol  Theatre,  Duncan, 
B.  C,  Can.    General  patronage. 

THE  DEVIL  IS  DRIVING:  Edmund  Lowe,  Wynne 
Gibson — Another  of  Paraniount's  program  pictures. 
Were  afraid  of  it  and  played  it  on  bargain  night.  It 
is  one  sweet  little  picture  that  has  everything  and 
is  good  enough  for  Sunday  in  towns  with  no  compe- 
tition. Played  Feb.  3-4.  Running  time,  70  minutes. 
— L.  V.  Gucker,  Dawn  Theatre,  Hartford  City,  Ind. 
General  patronage. 

THE  DEVIL  IS  DRIVING:  Edmund  Lowe,  James 
Gleason — This  is  no  percentage  picture  but  no  matter 
what  they  like  they  will  like  this  one.  I  almost  made 
some  money  on  this  one.  Excellent  climax  when  car 
plunges  down  an  elevator  shaft,  with  villain's  cries 
being  heard  until  the  crash  is  heard.  Moves  a  little 
slow  until  near  the  end,  but  it  makes  up  for  it  then, 
and  the  patrons  forget  about  the  starting  of  it,  and 
only  tell  about  the  climax.  Played  Jan.  27-28. — Run- 
ning time,  73  minutes. — Charles  S.  Edwards,  Queen 
Theatre,  Pilot  Point,  Texas.     General  patronage. 

EVENINGS  FOR  SALE:  Herbert  Marshall,  Sari 
Maritza — Another  program  picture.  No  story.  Had 
to  stand  at  the  door  and  explain  the  plot  to  them 
as  they  came  out.  But  take  it  from  me,  this  Maritza 
has  got  it  all  over  Greta  Garbo  for  looks.  Use  your 
own  judgment  on  this  one.  Title  might  keep  some 
of  them  away.  Played  Jan.  13-14.  Running  time, 
70  minutes. — Charles  S.  Edwards,  Queen  Theatre, 
Pilot  Point,  Texas.     General  patronage. 

A  FAREWELL  TO  ARMS:  Gary  Cooper,  Helen 
Hayes — ^Did  not  expect  much  as  had  heard  so  many 
say  they  did  not  want  to  see  it.  Some  said  they 
did  not  see  how  they  could  make  a  good  picture  out 
of  it.  Hayes  excellent  and  never  saw  Cooper  as 
good.  It's  not  the  type  of  story  people  want  to  see 
in  these  depressing  times.  Played  Feb.  5-6. — D.  E. 
Fitton,  Lyric  Tlieatre,  Harrison,  Ark.  Small  town 
patronage. 

FIGHTING  CARAVANS:  Gary  Cooper,  Lily 
Damita — As  good  as  "The  Covered  Wagon."  Fine 
picture,  worth  bringing  back. — Alyce  Cornell,  Gale- 
wood  Theatre,  Grand  Rapids,  Mich.  Neighborhood 
patronage. 

GUILTY  AS  HELL:  Edmund  Lowe— 100%  enter- 
tainment. Lowe  is  okay  in  anything.  Would 
strongly  advise  you  to  play  this.  Played  Feb.  2. — 
Lee  Brewerton,  Capitol  Theatre,  Raymond  Alberta, 
Canada.     Small   town  patronage. 

HE  LEARNED  ABOUT  WOMEN:  Stuart  Erwin, 
Alison  Skipworth — Very  slow  moving.  It  takes  too 
long  to  get  anywhere  and  it  is  dialogue  all  the  way 
through  and  there  is  no  action.    The  picture  depends 


PROVING  THE  WORTH 
OF  THE  DEPARTMENT 

It's  an  old  story  to  veteran  con- 
tributors to  "What  the  Picture  Did 
for  Me"  hut  for  the  "cub  reporters" 
there's  gold  in  them  thar  words  from 
Steve  Farrar  of  the  Orpheum  at  Har- 
risburg,  III.  Writes  Steve  of  the  De- 
partment: 

"This  department  proves  its  worth. 
I  had  this  picture  {'They  Call  It 
Sin')  set  for  a  fifteen  cent  night. 
But  after  seeing  the  reports  of  J.  B. 
Weddle,  Lawrenceburg,  Ind.,  and 
Charles  Lee,  Pierre,  S.  D.,  I  changed 
the  date  and  set  it  for  Saturday  and 
Sunday;  it  drew  30  per  cent  better 
than  average  business  and  gave  per- 
fect satisfaction.  Had  plenty  of  com- 
ment on  this  picttire  and  it  was  all 
good." 


upon  the  story  of  two  women  bought  for  jobs.— A.  E. 
Hancock,  Columbia  Theatre,  Columbia  City,  Ind. 
Rural  town  patronage. 

HE  LEARNED  ABOUT  WOMEN:  Stuart  Erwin, 
Alison  Skipworth,  Susan  Fleming— Real  clever  comedy 
drama.  Plenty  of  clean  fun  engineered  by  Erwin  and 
the  veteran  Alison  Skipworth.  Susan  Fleming,  the 
romance  angle,  looks  like  a  comer  too.  Played  Feb 
10-11.— P.  G.  Estee,  S.  T.  Theatre,  Parker,  S.  D. 
Small  town  patronage. 

HE  LEARNED  ABOUT  WOMEN:  Stuart  Erwin, 
Alison  Skipworth — I  still  can't  figure  out  why  they 
liked  this  one,  but  one  never  can  tell.  My  patrons 
came  out  saying,  "I  think  I  can— I  think  I  can,"  this 
was  from  Skipworth  telling  Erwin  what  the  train 
said  when  it  was  climbing  the  hill.  They  liked  it, 
and  would  have  made  money  if  I  had  charged  more 
for  it.  Good  crowd.  Played  Feb.  3-4.  Running  time, 
73  minutes.— Charles  S.  Edwards,  Queen  Theatre. 
Pilot  Point,  Texas.    General  patronage. 

HELLO  EVERYBODY:  Kate  Smith— Lots  of 
favorable  comment  on  this  one.  Kate  is  a  swell 
singer  and  also  a  good  actress.  You'll  be  surprised 
how  many  strange  faces  this  picture  will  draw  into 
your  theatre.  It's  clean  and  entertaining,  and  that 
alone  is  the  only  way  to  get  back  lost  patrons. 
My  patrons  absolutely  refuse  to  go  to  "sex,"  "horror" 
and  "gang"  pictures.  They  are  looking  for  clean, 
wholesome  entertainmeut  and  "Hello  Everybody"  is 
just  that  type  of  picture.  In  spite  of  bad  conditions 
this  picture  will  draw  extra  business.  Boost  it,  boys 
— and  make  a  little  extra  money.  Played  Feb.  13-14. 
— R.  W.  Hickman,  Lyric  Theatre,  Greenville,  III. 
General  patronage. 

HORSE  FEATHERS:  Four  Marx  Brothers— There 
must  be  something  wrong  with  the  audience;  for  this 
picture  they  gave  the  opinion  for  the  most  part  that 
it  was  rotten.  Some  exhibitors  said  it  rolled  them 
out  of  their  seats.  Plenty  walkouts  on  it  and  that 
hurts.  The  single  saving  grace  was  the  chap  that 
played  the  piano  and  that  boy  is  good  and  more  of 
him  would  have  made  a  better  picture.  Why  they 
did  not  like  it  except  that  they  are  not  educated  to 
this  lunacy,  is  perhaps  the  reason.  But  the  laughs 
were  very  few,  and  the  business  correspondingly  off. 
Just  too  silly  was  the  opinion  of  most  of  the  audi- 
ence.— A.  E.  Hancock,  Columbia  Theatre,  Columbia 
City,  Ind.     Rural  town  patronage. 


STATE  RIGHTS  AVAILABLE 
ON  THE  BRAND  NEW  193J  EDITION 

"THE  PASSION  PLAY" 

The  entire  life  of  Christ  told  in  beau- 
tiful form  with  thrilling  musical  score, 
and  spoken  narrative,  and  gorgeous 
authentic    Bibliccd  setting. 

There's  more  quick  money  for  exchange  or 
theatre  in  this  picture  than  anything  offered 
throughout  the  yeax. 

IT'S  TIMELY— AUTHENTIC— BEAUTIFUL- 
DRAMATIC 

Quality  Amusement  Corp. 

100    W.    MONROE    ST.  CHICAGO 

Phone  Central  6953 
New  York  Representative: 
ARNOLD    CHAMBERS,    51    Chambers    St.,    N.  Y. 


HORSE  FEATHERS:  Four  Marx  Brothers— Good 
as  any  of  the  Marx  Brothers. — G.  G.  Baiss,  Capitol 
Theatre,  Duncan,  B.  C,  Can.    General  patronage. 

HOT  SATURDAY:  Nancy  Carroll— Carroll  is  not 
so  hot  here  Saturday  or  any  other  day  and  what  did 
come  were  not  pleased.  Play  it  up  to  your  younger 
set  and  it  may  go  over  for  it's  that  type  of  storv. 
Played  Jan.  12-13.  Running  time,  73  minutes. — L.  V. 
Gucker,  Dawn  Theatre,  Hartford  City,  Ind.  General 
patronage. 

HOT  SATURDAY:  Nancy  Carroll,  Gary  Grant— 
Another  program  picture  that  turned  out  better 
than  intended.  Didn't  get  hurt  on  this  one  and  I 
believed  they  liked  it.  Title  kept  some  of  them 
away.  I  wouldn't  be  afraid  to  book  it.  Plaved  Jan. 
6-7.  Running  time,  61  minutes. — Charles  S.  Edwards, 
Queen  Theatre,  Pilot  Point,  Texas.  General  patron- 
age. 

IF  I  HAD  A  MILLION:  15  Star  Cast— A  very  good 
picture.  Sold  it  high,  for  it  is  nothing  more  than 
a  program  picture.  But  there  isn't  anyone  that  has 
seen  it  that  wasn't  satisfied.  Did  fair  on  this  one, 
in  spite  of  bad  weather.  Gave  away  wrist  watch 
with  one.  Played  Feb.  10-11.  Running  time,  83 
minutes. — Charles  S.  Edwards,  Queen  Theatre,  Pilot 
Point,  Texas.     General  patronage. 

ISLAND  OF  LOST  SOLTLS:  Charles  Laughton, 
Richard  Arlen — And  they  wonder  why  people  have 
quit  going  to  picture  shows.  This  is  positively  the 
most  horrible  picture  ever  released.  A  few  more  of 
this  type  and  what  little  business  there  is  left  would 
be  absolutely  ruined.  It's  nothing  short  of  a  crime 
to  release  a  thing  like  this  one.  Played  Feb.  1.  Run- 
ning time.  72  minutes. — R.  W.  Hickman,  Lyric 
Theatre,  Greenville,  111.    General  patronage. 

LOVE  ME  TONIGHT:  Maurice  Chevalier— Best 
Chevalier  since  "Love  Parade."  Mamoulian.  direct- 
ing, out-Lubitsched  Lubitsch.  Beautiful  and  clever. 
Above  normal. — G.  G.  Baiss,  Capitol  Tlieatre,  Dun- 
can. B.  C. ,  Can.     General  patronage. 

LUXURY  LINER:  George  Brent,  Zita  Johann— A 
finely  acted,  well  directed  and  interesting  picture. 
On  the  order  of  "Grand  Hotel,"  only  the  entire 
story  transpires  on  an  ocean  liner.  Supporting  cast 
very  good.  Picture  will  hold  interest  throughout.  If 
you  can  get  them  in,  they  will  enjoy  it.  Played 
Feb.  9-10.  Running  time,  63  minutes. — R.  W.  Hick- 
man, Lyric  Theatre,  Greenville,  111.  General  patron- 
age. 

MADAM  BUTTERFLY:  Sylvia  Sidney— Sidney  is 
wonderful.  Portrays  her  part  perfectly.  Cary  Grant 
and  Charles  Ruggles  also  good.  Sets,  sound  and 
photography  excellent  and  yet  only  60%  pleased  with 
the  picture.  Everybody  expected  a  musical,  and  of 
course  were  disappointed,  as  there  is  only  one  song. 
Paramount  had  an  opportunity  to  make  a  great  pic- 
ture from  this  great  play  but  failed.  With  song  and 
music  and  a  little  color,  this  picture  would  have  been 
a  knockout.  What  a  shame  to  neglect  an  opportunity 
of  this  kind  for  the  sake  of  a  little  money.  If  the 
garden  scenes  were  in  color,  and  the  cherry  blos- 
soms of  Japan  were  only  natural,  with  real  songs 
and  music  of  the  original  play,  what  a  box  office  bang 
this  would  be.  Played  Feb.  5-6-7.— S.  H.  Rich,  Rich 
Theatre,   Montpelier,   Idaho.     Town  patronage. 

MADISON  SQUARE  GARDEN:  Jack  Oakie,  War- 
ren Hymer,  William  Collier.  Sr. — Good  picture.  Well 
liked.  Made  money  on  this  one.  Good  sound.  Played 
Dec.  1-2.  Running  time.  80  minutes. — Charles  S. 
Edwards,  Queen  Theatre,  Pilot  Point,  Texas.  General 
patronage. 

MADISON  SQUARE  GARDEN:  Jack  Oakie, 
Marion  Nixon — Very  ordinary  program  picture.  Lots 
of  action,  but  entire  eight  reels  built  around  prize 
fighting.  Rather  boresome  to  ladies.  If  you  don't 
interest  the  ladies  it's  not  much  of  a  show.  Played 
Feb.  4. — D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

MILLION  DOLLAR  LEGS:  Jack  Oakie,  C.  W. 
Fields — Performance  proved  amusing  to  audience.  A 
few  thought  it  somewhat  silly,  however.  Played  Jan. 
28.— C.  W.  Mills,  Arcade  Theatre,  Sodus,  N.  Y.  Mixed 
patronage. 

THE  MIRACLE  MAN:  Chester  Morris,  Sylvia  Sid- 
ney— Something  fine  about  this,  but  they  would  not 
love  or  like  it. — G.  G.  Baiss,  Capitol  Theatre,  Dun- 
can, B.  C,  Can.    General  patronage. 

MOVIE  CRAZY:  Harold  Lloyd,  Constance  Cum- 
mings — One  of  the  best  comedies  ever  shown  here, 
but  did  about  as  much  business  as  I  expected.  Set 
a  new  low  for  me  and  cost  plenty.  I  have  played 
my  last  Lloyd  picture.  We  pay  high  for  them  but 
they  don't  click.  He  doesn't  make  enough  pictures 
to  have  popularity.  If  you  haven't  played  it  just 
forget  it.  The  only  money  this  one  will  make  is 
the  guarantee  film  rental,  and  that  only  by  the  ex- 
change. Played  Nov.  28-29.  Running  time,  93 
minutes. — Charles  S.  Edwards,  Queen  Theatre,  Pilot 
Point,  Texas.     Genera!  patronage. 

NIGHT  OF  JUNE  13TH:  Clive  Brook,  Frances 
Dee — This  did  not  prove  to  be  a  good  drawing  card, 
but  the  performance  was  excellent.  Favorable  com- 
ments were  received  on  all  sides.  Played  Feb.  11.— 
C.  W.  Mills,  Arcade  Theatre,  Sodus,  N.  Y.  Mixed 
patronage. 

NO  MAN  OF  HER  OWN:  Clark  Gable,  Carole 
Lombard — Gable  jumped  over  the  Metro  fence  and 
landed  right  in  Paramount's  lot  and  proceeded  to 
make  a  mighty  good  picture.  The  picture  drew  just 
a  fair  crowd.  Lombard  very  good  in  her  part.  The 
picture  will  appeal  to  your  lady  patrons  especially. 


60 


MOTION    PICTURE  HERALD 


February    25,  1933 


Good  for  Sunday  showing.  Played  Feb.  2-3.  Run- 
ning time,  80  minutes.— R.  W.  Hickman,  Lyric 
Theatre,   Greenville,   111.     General  patronage. 

THE  PHANTOM  PRESIDENT:   Jimmy  Durante, 

Claudete  Colbert,  George  M.  Cohan— No  business  but 
a  dandy  picture.  The  kind  of  musical  we  have  been 
wanting.  Pretty  hard  to  sell  after  election.  If  you 
get  them  in,  they  will  be  glad  they  came.  Played 
Nov.  23-24.  Running  time.  73  minutes. — Charles  S. 
Edwards,  Queen  Theatre,  Pilot  Point,  Texas.  Gen- 
eral patronage. 

UNDER  COVER  MAN:  George  Raft,  Nancy  Car- 
roll— Very  acceptable  program  picture.  Better  one 
day  than  two.  Played  Jan.  31 -Feb.  1.— D.  E.  Fitton, 
Lyric  Theatre,  Harrison,  Ark.  Small  town  patron- 
age. 

RKO 

THE  AGE  OF  CONSENT:  Richard  Cromwell- 
Very  suggestive.  Poor  for  the  children,  but  the 
adults  ate  it  up.  Running  time,  63  minutes.— Alyce 
Cornell,  Galewood  Theatre,  Grand  Rapids,  Mich. 
Neighborhood  patronage. 

THE  AGE  OF  CONSENT:  Richard  Cromwell,  Eric 
Linden — If  you  must  play  this,  leave  the  kiddies  at 
home.  The  grown-ups,  after  having  seen  it,  wished 
they  had  stayed  with  the  kids.  This  drew  better 
than  average  business,  but  that  is  no  achievement, 
as  I  felt  like  hiding  in  some  dark  corner,  as  the 
customers  passed  out  the  door.  Plenty  of  adverse 
criticisms.  Played  Feb.  1-2.— Edw.  L.  Ornstein, 
Vernon  Theatre,  Mount  Vernon,  Ky.  Small  town 
patronage. 

ANIMAL  KINGDOM:  Ann  Harding,  Leslie  Hovv- 
ard — A  wonderful  picture  and  perfect  acting,  but  did 
not  draw.  Played  Jan.  29-30.  Running  time,  78 
mirutes. — Orris  F.  Colhns,  Capitol  Theatre,  Para- 
gould.  Ark.     Mixed  patronage. 

BIRD  OF  PARADISE:  Joel  McCrea,  Dolores  Del 
Rio — A  beautiful  picture,  spoiled  with  one  or  two 
distasteful  scenes.  This  did  far  above  average  busi- 
ness, and  pleased  nearly  100%.  Music  and  settings 
are  superb. — Edward  L.  Ornstein,  Vernon  Theatre, 
Mount  Vernon,  Ky.    Small  town  patronage. 

BIRD  OF  PARADISE:  Dolores  Del  Rio— A  won- 
derful picture  well  done.  Omitting  the  last  scene 
where  she  sucks  the  lemon,  the  picture  is  perfect. 
Such  scenes  leave  a  bad  taste  and  are  uncalled  for. 
The  director  must  have  just  had  a  drink  of  ice 
water  or  what  not  to  inject  a  scene  like  that  in 
what  otherwise  is  a  wonderful  picture.  Played  Jan. 
20-21. — Guy  W.  Johnson,  Johnson  Theatre,  Bowman, 
N.  D.    General  patronage. 

BIRD  OF  PARADISE:  Dolores  Del  Rio— As  fine 
a  picture  as  you  want  to  see  for  settinggs  and  acting 
but  for  one  scene,  where  Del  Rio  sucks  an  orange 
and  then  transfers  the  juice  to  Joel  McCrea's  mouth 
to  give  him  a  drink.  It  seemed  very  distasteful  to 
everyone.  They  remarked  about  it.  It  was  disgust- 
ing and  spoiled  the  picture.  The  settings  are  fine 
and  recording  good.  Step  on  it  and  bring  them  in 
as  the  small  town  don't  know  much  about  stooge 
hits  of  Broadway.  Played  Jan.  15-16-17.  Running 
time,  81  minutes. — G.  N.  Turner,  Family  Theatre. 
Pine  City,  Minn.    Small  town  patronage. 

BRING  'EM  BACK  ALIVE:  Frank  Buck— My 
patrons  don't  want  to  see  silent  pictures.  Some  very 
good  photography,  but  no  story;  consequently  people 
walked  out  in  the  middle  of  it.  Don't  advertise  it 
as  a  talking  picture.  Less  than  average  business. 
Played  Jan.  27-28. — Edw.  L.  Ornstein,  Vernon 
Theatre,  Mount  Vernon,  Ky.    Small  town  patronage. 

BRING  'EM  BACK  ALIVE:  (Frank  Buck)— Just 
another  wild  animal  show.  People  are  fed  up  on  this 
kind  of  hokum.  Those  that  saw  it  liked  it  but  after 
the  first  night  it  took  a  nose  dive  and  failed  to  come 
out  of  it.  Played  Jan.  8-9.  Running  time,  65 
minutes.— G.  N.  Turner,  Family  Theatre,  Pine  City, 
Minn.    Small  town  patronage. 

COME  ON  DANGER:  Tom  Keene— An  extra  good 
western  story.  Full  of  action  and  fine  acting  for 
that  type  of  show.  Why  can't  they  make  some  of 
these  shows  a  little  longer?  Keene  is  the  coming 
western  star.  Played  Jan.  20-21.  Running  time,  54 
minutes. — G.  N.  Turner,  Family  Theatre,  Pine  City, 
Minn.     Small  town  patronage. 

GIRL  CRAZY:  Bert  Wheeler,  Robert  Woolsey— 
Terrible.  Comedy  very  forced. — G.  G.  Baiss,  Capitol 
Theatre,  Duncan,  B.  C.,  Can.    General  patronage. 

GIRL  CRAZY:  Bert  Wheeler,  Robert  Woolsey— 
Book  it.  Then  watch  'em  smile  when  they  come 
out.  Their  pictures  please  the  majority.  That  is 
what  counts  nowadays.  Good  musical  shows  would 
be  a  good  bet  now.  Let's  have  some. — Guy  W.  John- 
son, Johnson  Theatre,  Bowman,  N.  D.  General 
patronage. 

HOLD  'EM  JAIL:  Bert  Wheeler,  Robert  Woolsey 
— A  little  better  story  than  their  two  previous  ones. 
Drew  as  well  as  could  be  expected  in  these  times 
and  pleased  100%.  Played  Feb.  4-5.— Roy  Adams, 
Mason  Theatre,  Mason,  Mich.    Small  town  patronage. 

HOLD  'EM  JAIL:  Bert  Wheeler,  Robert  Woolsey 
— ^A  peach  of  a  comedy.  Plenty  of  laughs  all  the 
way  through.  Good  for  children  as  well  as  adults. 
Everyone  pleased.  Played  Feb.  3-4. — Guy  W.  John- 
son, Johnson  Theatre,  Bowman,  N.  D.  General 
patronage. 

LADIES  OF  THE  JURY:  Edna  May  OUver— 
Oliver  in  funniest  comedy  for  years.    A  riot  of  fun. 


Recording  poor.— G.  G.  Baiss,  Capitol  Theatre,  Dun 
can,  B.   C,  Can.     General  patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green,  Buster 
Phelps— The  children  flocked  in,  about  the  same  num- 
ber of  adults  as  usual.  If  we  charged  over  10c  for 
the  kiddies  we  would  have  cleaned  up.  Played  Feb. 
3-4.— Elaine  S.  Furlong,  Star  Tlieatre,  Heppner,  Ore- 
gon.    Small  town  patronage. 

LITTLE  ORPHAN  ANNIE:  Mitzi  Green,  Buster 
Phelps — Drew  the  children  and  they  seemed  to  like 
it.  Adults  stayed  away. — M.  W.  Larmour,  Nationa' 
Theatre,  Graham,  Texas.     Small  town  patronage. 

MEN  ARE  SUCH  FOOLS:  Leo  Carrillo— Here  is 
another  of  the  kind  of  picture  that  causes  low_  admis- 
sion prices  and  double  features.  The  acting  is  good, 
the  story  fair,  but  after  all  it's  just  another  picture. 
Has  no  drawing  power.  We  ran  it  for  fifteen  cents 
and  did  fair  business.  Better  see  this  one  before 
you  decide  what  you  are  going  to  do  with  it.  Played 
Feb.  3.  Running  time,  70  minutes. — S.  M.  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city 
patronage. 

THE  MOST  DANGEROUS  GAME:  Joel  McCrea— 
It  is  my  personal  opinion  that  we  would  all  be  better 
oflf  if  they  would  stop  making  pictures  of  this  type. 
We  have  had  all  of  the  shocker  type  of  pictures  that 
most  of  the  patrons  want.  This  is  a  fairly  good 
picture  of  the  type.  It  pleased  most  of  those  who 
came  to  see  it.  Business  was  ofiE  50%  when  we  ran 
it.  Not  suitable  for  Saturday  or  Sunday  in  my  town. 
Running  time,  78  minutes.— S.  M.  Farrar,  Orpheum 
Theatre,  Harrisburg,  111.     Small  city  patronage. 

THE  MOST  DANGEROUS  GAME:  Joel  McCrea— 
another  one  of  those  mystery  horror  pictures  but 
somewhat  different  than  the  rest.  Very  good  and 
will  please.  Action  and  thrills.  Good  for  the  end 
of  the  week.  Played  Jan.  27-28.  Running  time,  63 
minutes. — G.  N.  Turner,  Family  Theatre,  Pine  City, 
Minn.     Small  town  patronage. 

PHANTOM  OF  CRESTWOOD:  Ricardo  Cortez. 
Karen  Morley — Very  good  mystery  play  and  it  should 
have  done  business  due  to  the  broadcasting  of  the 
story  and  the  unsolved  angle  of  it  that  they  left  on 
the  air.  If  conditions  had  been  normal,  it  deserved 
stand-out  business  as  it  holds  suspense  clear  to  the 
end.  Morley  is  plenty  good  as  the  blackmailing 
vamp. — A.  E.  Hancock,  Columbia  Theatre,  Columbia 
City,  Ind.     Rural  town  patronage. 

ROCKABYE:  Constance  Bennett,  Joel  McCrea, 
Paul  Lukas — Moderately  entertaining.  Acting  good, 
but  it  lacks  something  to  bring  it  above  average. 
Program  picture.  Played  Feb.  2-3.— D.  E.  Fitton, 
Lyric  Theatre,  Harrison,  Ark.  Small  town  patron- 
age. 

SPORT  PARADE:  Joel  McCrea,  Marian  Marsh— 
A  very  good  program  picture  for  any  town.  It  \yi\] 
please  the  majority.  Played  Dec.  30-31.  Running 
time,  65  minutes. — G.  N.  Turner,  Family  Theatre, 
Pine  City,   Minn.     Small   town  patronage. 

STATE  ATTORNEY;  John  Barrymore— It  pleased 
those  who  like  this  type  of  picture.  Others  did  not 
care  for  it.  Too  much  similarity  to  other  court  pic- 
tures shown.  People  want  comedy,  music  and  sing- 
ing nowadays.  Let's  have  more  "Rio  Rita,"  "Gold 
Diggers"  and  "Desert  Songs."  That  is  what  the 
small  town  wants.  Played  Jan.  27-28. — Guy  W.  John- 
son. Johnson  Theatre,  Bowman,  N.  D.  General 
patronage. 

SUNSHINE  SUSIE:  (British)— The  best  ever  pro- 
duced in  England.  Good  anywhere.  Tuneful  and 
funny.  Biggest  business  for  two  years. — G.  G.  Baiss, 
Capitol  Theatre,  Duncan,  B.  C,  Can.  General  patron- 
age. 

Tiffany 

THE  LAST  MILE:  All  star— A_  great  picture  of 
prison  horrors.  Great  acting.  Business  terrible  but 
satisfied  those  that  came.  Played  Feb.  2-3.— Bert 
Silver,  Silver  Family  Theatre,  Greenville,  Mich.  Town 
and  country  patronage. 

LENA  RIVERS:  Charlotte  Henry— A  picture  any 
exhibitor  can  be  proud  to  play.  There  is  a  tieup 
waiting  for  anyone  who  goes  out  and  gets  it.  Give 
it  a  good  send-ofT  and  the  picture  will  do  the  rest. 
Played  Dec.  28-29.— Edward  L.  Ornstein,  Vernon 
Theatre,  Mount  Vernon,  Ky.     Small  town  patronage. 

United  Artists 

ARROWSMITH:  Ronald  Colman— Well  liked.  _  Fol- 
lows the  book.  Semi-special.  Nothing  very  original 
about  it.  Worth  30%  above  average. — G.  G.  Baiss, 
Capitol  Theatre,  Duncan,  B.  C,  Can.  General  patron- 
age. 

CONGRESS  DANCES:  (Ufa)  Lilian  Harvey- 
Beautiful,  light  and  amusing  on  a  big  scale.  Same 
sort  of  thing  as  "Sunshine  Susie."  Little  over  their 
heads.  Attendance  above  average. — G.  G.  Baiss, 
Capitol  Theatre,  Duncan,  B.  C,  Can.  General 
patronage. 

CONGRESS  DANCES:  Lilian  Harvey— This  was  a 
very  poor  investment  as  it  didn't  gross  enough  to 
pay  for  film  rental  and  had  more  walkouts  than  I 
have  had  in  years.  This  picture  may  have  knocked 
them  cold  in  Europe,  but  it  left  them  cold  in  Mason, 
where  we  are  not  interested  in  what  happened  in 
Vienna  a  hundred  years  ago,  and  where  the  idea  of 
being  an  Emperor's  temporary  mistress  is  not  con- 
sidered the  proper  answer  to  a  maiden's  prayer.  'Die 
dialogue  is  hard  to  get  and  the  story  is  impossible 


to  follow.  The  only  comments  were,  "Why  did  you 
show  this  thing?"  and  "Wotinell  is  it  all  about?" 
Played  Feb.  7-8. — Roy  Adams,  Mason  Theatre. 
Mason,  Mich.     Small  town  patronage. 

MAGIC  NIGHT:  Jack  Buchanan— Vienna  musical 
setting.  A  sort  of  feeble  "Congress  Dances."  If 
they  let  Buchanan  dance  more  and  sing  it  were 
better. — G.  G.  Baiss,  Capitol  Theatre,  Duncan,  B.  C, 
Can.    General  patronage. 

RAIN:  Joan  Crawford — No  good  for  small  town. 
Censorship  ruined  the  end.  Played  Jan.  26. — Lee 
Brewerton,  Capitol  Theatre,  Raymond,  Alberta, 
Canada.     Small   town  patronage. 


Universal 

AIR  MAIL:  Pat  O'Brien,  Ralph  Bellamy— Man, 
man,  but  the  producers  are  certainly  putting  enter- 
tainment into  their  pictures  these  days — and  this  one 
received  more  than  its  share.  It  proved  just  what 
was  needed  to  make  the  old  box  office  think  the 
Democrats  had  kept  their  promises.  Crashes,  stunts, 
daredeviltry,  cocksureness,  romance,  humor,  adven- 
ture, romance,  just  a  little  naughtiness,  entertain- 
ment. Just  try  to  find  something  that  a  good  pic- 
ture needs  that  this  picture  doesn't  have.  Running 
time,  83  minutes. — M.  W.  Larmour,  National  Theatre, 
Graham,   Texas.     Small   town  patronage. 

AIR  MAIL:  Pat  O'Brien,  Ralph  Bellamy— Here  is  a 
picture  of  epic  proportions.  It  is  in  the  big  league 
class  in  every  way.  One  scene  mars  an  almost  per- 
fect picture,  the  screams  of  the  burning  pilot  and 
shooting  him  to  get  him  out  of  his  agony.  The  pic- 
ture did  not  need  this  touch  of  horror,  as  it  is  packed 
with  all  kinds  of  punches  and  thrills.  Luckily  this 
scene  is  in  the  early  part  of  the  picture.  Drawing 
power  good.  It  drew  extra  attendance  both  Sunday 
and  Monday. — ^J.  E.  Stocker,  Myrtle  Theatre,  Detroit, 
Mich.     General  patronage. 

AIR  MAIL:  Pat  O'Brien,  Ralph  Bellamy— A  knock- 
out Saturday  picture.  Teeming  with  action,  suspense 
and  romance.  Ralph  Bellamy  and  Gloria  Stuart  are 
surely  making  a  name  for  themselves.  Let  us  see 
more  of  this  cute  little  Lillian  Bond.  Just  another 
reason  why  every  small  town  exhibitor  should  buy 
Universal  product. — Edw.  L.  Ornstein,  Vernon  The- 
atre, Mount  Vernon,  Ky.     Small  town  patronage. 

THE  ALL  AMERICAN:  Richard  Arlen— Best  pic- 
ture of  its  kind  yet  made.  I  played  it  since  football 
season  and,  of  course,  failed  to  get  business  it  would 
have  if  played  sooner.  Did  not  draw  as  well  as  Para- 
riibunt's  "70,000  Witnesses."  Running,  time,  78  min- 
utes.— Howard  B.  Schuessler,  La  Fayette  Theatre, 
La  Fayette,  Ala.    Small  town  patronage. 

THE  ALL  AMERICAN:  Richard  Arlen,  Gloria 
Stuart — Very  good  picture.  Gloria  Stuart  should  have 
had  a  better  part,  though.  My  patrons  don't  know 
enough  about  football.  Drew  average  business. — 
Edw.  L.  Ornstein,  Vernon  Theatre,  Mount  Vernon, 
Ky.     Small  town  patronage. 

FOURTH  HORSEMAN:  Tom  Mix— Good  picture. 
Mix  is  good  drawing  card.  Every  one  of  our  patrons 
likes  him.  Played  Feb.  2-3.  Running  time,  57 
minutes. — Alyce  Cornell,  Galewood  Theatre,  Grand 
Rapids,  Mich.     Neighborhood  patronage. 

LAUGHTER  IN  HELL:  Pat  O'Brien,  Gloria 
Stuart— Only  another  picture.  A  chain  gang  story. 
Women  didn't  like  it.— C.  M.  Hartman,  Liberty 
Theatre,  Carnegie,  Oklahoma.  Small  town  patron- 
age. 

THE  OLD  DARK  HOUSE:  Boris  Karloff— This 
star  surely  has  a  name  for  himself,  and  with  Uni- 
versal behind  him,  he  will  continue  to  make  A-1 
pictures.  Played  this  one  New  Year's  Eve  and  75% 
of  the  audience  of  the  regular  performance  came  back 
to  see  it  at  the  midnight  show.  Great  little  picture. 
Played  Dec.  31  midnight.— Edward  L.  Ornstein,  Ver- 
non Theatre,  Mount  Vernon,  Ky.  Small  town 
patronage. 

ONCE  IN  A  LIFETIME:  Jack  Oakie— This  picture 
did  a  great  first  night  business,  but  flopped  on  the 
second  night.  I  gave  it  all  I  had,  but  it  just  wasn't 
worthy  of  the  name  of  the  play.  Played  Dec.  26-27. 
—Edward  L.  Ornstein,  Vernon  Theatre,  Mount  Ver- 
non, Ky.    Small  town  patronage. 

TEXAS  BAD  MAN:  Tom  Mix— Mix,  as  usual,  our 

best  drawing  card  on  Saturday  nights.  This  was  our 
best  night  since  the  middle  of  November.  Played 
Jan.  21.— C.  W.  Mills,  Arcade  Theatre,  Sodus,  N.  Y. 
Mixed  patronage. 

TOM  BROWN  OF  CULVER:  Tom  Brown— A  very 

good  picture  of  what  a  military  academy  does  for  a 
young  fellow.  No  mushy  love  story  and  nobody 
missed  it.  I  tied  up  with  the  high  school  on  this  and 
it  is  a  perfect  picture  for  that  purpose.  Played  Jan. 
26-27.— Roy  Adams,  Mason  Theatre,  Mason,  Mich. 
Small  town  patronage. 


Warner 

BIG  CITY  BLUES:  Joan  Blondell— A  very  good 
program  picture.  Story  a  little  rough  but  that  seems 
to  be  what  they  want.  Gave  general  satisfaction. 
Played  Feb.  7.— Bert  Silver,  Silver  Family  Theatre, 
Greenville,  Mich.    Town  and  country  patronage. 

BLESSED  EVENT;  Lee  Tracy,  Mary  Brian— This 
picture  went  over  big.  Fast  and  snappy.  Plenty  of 
humor,  action  and  entertainment.  But  it  is  very 
regrettable  that  a  title  more  descriptive  of  the  type 
of  story  was  not  selected.    A  large  number  of  my 


February    25.  1933 

folks  thought  it  was  another  "Life  Begins"  type  of 
story.— M.  VV.  Larmour,  National  Theatre,  Graham, 
Texas.     Small  town  patronage. 

BLESSED  EVENT:  Lee  Tracy— Very  good  picture 
and  will  please  everyone.  Hard  to  get  them  in. 
Needs  good  advance  campaign  and  would  suggest 
you  use  Warner  trailer  as  the  title  will  be  mislead- 
ing and  not  mean  much  in  small  towns.  Played 
Jan.  11.  Running  time,  84  minutes.— L.  V.  Gucker, 
Dawn  Theatre,  Hartford  City,  Ind.  General  patron- 
age. 

HARD  TO  HANDLE:  James  Cagney— you  can 
readily  see  why  this  chap  Cagney  is  hard  to  handle. 
He's  full  of  pep  and  ambition  and  thinks  he's  the 
whole  show.  This  picture  is  nothing  to  rave  about. 
Just  a  little  program  picture  that  will  please  a  one- 
night  audience.  Not  for  extended  engagement. 
Played  Feb.  4.— R.  W.  Hickman,  Lyric  Theatre. 
Greenville,  111,    General  patronage. 

I  AM  A  FUGITIVE  FROM  A  CHAIN  GANG: 

Paul  Muni— A  natural  if  you  exploit  it  properly. 
Pleased  everyone  and  did  best  business  in  weeks. 
Played  Jan.  31-Feb.  1.  Running  time,  90  minutes.— 
L.  V.  Gucker,  Dawn  Theatre,  Hartford  City,  Ind. 
General  patronage. 

LAWYER  MAN:  William  Powell— A  very  pleas- 
ing Powell  picture  keeping  up  with  the  Vitaphone 
Brothers'  nice  average  for  the  season.  I  am  keeping 
a  close  check  on  each  producer's  average  and  this 
company  thus  far  is  on  top  and  in  addition,  has  had 
fewer  "crows"  than  any  other  producer. — Joe  Hewitt, 
Lincoln  Theatre,  Robinson,  111.    Mixed  patronage. 

ONE  WAY  PASSAGE:  William  Powell,  Kay  Fran- 
cis— In  spite  of  the  panning  it  has  received  and  also 
in  spite  of  the  fact  that  both  stars  die  on  us,  my 
crowd  thought  this  picture  pretty  good  entertain- 
ment. TTiere  is  not  much  story,  what  little  there  is 
takes  place  on  a  liner,  and  there  is  a  supernatural 
twist  on  the  end  that  a  good  many  of  my  folks 
missed.  And  had  it  not  been  for  the  comedy  sup- 
plied by  Frank  McHugh  and  Aline  MacMahon,  it 
would  have  been  a  dud.  These  two  folks  supplied  the 
entertainment  and  Powell  and  Francis  gave  it  a  box 
office  pull. — M.  W.  Larmour,  National  Theatre, 
Graham,  Texas.    Small  town  patronage. 

A  SUCCESSFUL  CALAMITY:  George  Arliss— 
Clean  as  a  whistle,  excellent  humor,  wonderful  acting, 
pleasing  and  a  picture  that  could  offend  no  one.  It 
is  a  shame  that  Arhss  fjictures  cannot  be  made 
profitable  here.  Running  time,  72  minutes. — M.  W. 
Larmour,  National  Theatre,  Graham,  Texas.  Small 
town  patronage. 

WINNER  TAKE  ALL:  James  Cagney— Good  fight 
story  with  a  perfect  role  for  Cagney.  He  shows  up 
well  in  the  ring  with  clever  footwork  and  a  classy 
uppercut.  Played  Jan.  31-Feb.  1.— Roy  Adams,  Mason 
Theatre,  Mason,  Mich.    Small  town  patronage. 

World  Wide 

BETWEEN  FIGHTING  MEN:  Ken  Maynard— 
Always  up  to  good  quality.  This  one  has  plenty  of 
good  comedy  thrown  in  and  your  western  crowd  will 
like  it.  Played  Jan.  27-28.  Running  time,  62  minutes. 
— L.  V.  Gucker,  Dawn  Theatre,  Hartford  City,  Ind. 
General  patronage. 

THE  CROOKED  CIRCLE:  James  Gleason,  Zasu 
Pitts — Here's  one  that  will  make  you  money  if  you 
have  any  Gleason  or  Pitts  fans.  Has  lots  of  laughs 
and  just  another  mystery.  Everyone  satisfied  and 
Sunday  business  grand.  Played  Dec.  4-5-6-7.  Run- 
ning time,  70  minutes.— L.  V.  Gucker,  Dawn  Theatre, 
Hartford  City,  Ind.     General  patronage. 

THE  DEATH  KISS:  Adrienne  Ames,  David  Man- 
ners, Bela  Lugosi — A  very  entertaining  story  that 
holds  interest.  However,  very  bad  mistake  of  show- 
ing projection  room  film  fire.  Does  not  have  a.  good 
effect  on  patrons.  Business  good.  Running  time,  75 
minutes.— L.  V.  Gucker,  Dawn  Theatre,  Hartford 
City,  Ind.    General  patronage. 

DYNAMITE  RANCH:  Ken  Maynard— Satisfactory 
to  western  fans.  Fair  crowd  despite  stormy 
weather.  Played  Jan.  7.— C.  W.  Mills,  Arcade 
Theatre,  Sodus,  N.  Y.    Mixed  patronage. 

HYPNOTIZED:  Charlie  Mack,  George  Moran— 
Not  many  laughs  for  a  Mack  Sennett  special.  Disap- 
pointed many  of  our  patrons  inasmuch  as  you  have 
only  one  black  crow  after  the  start  of  the  second 
reel.  Held  up  well  first  day,  but  look  out  for  the 
others  if  you  play  it  more  than  one.  Played  Jan. 
29-30-31.  Running  time,  70  minutes.— L.  V.  Gucker, 
Dawn  Theatre,  Hartford  City,  Ind.  General  patron- 
age. 

WHISTLIN'  DAN:  Ken  Maynard— Very  good 
western.  Played  Jan.  6-7.  Running  time,  60 
minutes. — L.  V.  Gucker,  Dawn  Theatre,  Hartford 
City,  Ind.    General  patronage. 

Short  Features 
Columbia 

DOG  SNATCHER:  Scrappy  Cartoon-^I  have  never 
run  a  bad  cartoon  since  I  have  been  in  show  busi- 
ness. They  are  all  good.  Running  time,  9  minutes. 
—Charles  S.  Edwards,  Queens  Theatre,  Pilot  Point, 
Texas.     General  patronage. 

SHAVE  IT  WITH  MUSIC:  Fred  and  Dorothy 
Stone — A  fine  two-reel  comedy.  Couldn't  help  it  with 
that  cast  of  real  actors. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.  Town  and  country 
patronage. 


MOTION    PICTURE  HERALD 


Educational 

THE  SPOT  ON  THE  RUG:  Franklyn  Pangborn— 
One  of  a  series  of  comedies  which  opens  as  a  serial 
and  carries  the  mystery  throughout.  Plenty  of  laughs. 
Running  time,  two  reels. — Edw.  L.  Ornstein,  Vernon 
Theatre,  Mount  Vernon,  Ky. 

TORCHY'S  BUSY  DAY:  Ray  Cooke— A  good 
Torchy  comedy.  Bert  Silver,  Silver  Family  Theatre, 
Greenwich,  Mich.   Town  and  country  patronage. 

MGM 

ALUM  AND  EVE:  Zasu  Pitts,  Thelma  Todd— 
Very  funny  but  not  their  best  by  any  means.  Two 
reels. — Edith  Fordyce,  Princess  Theatre,  Selma,  La. 
General  patronage. 

ANY  OLD'  PORT:  Laurel  &  Hardy— a  good  comedy 
which  got  plenty  of  laughs.  Print  bad.  Running 
time,  19  minutes. — J.  O.  Smith,  Dixie  Theatre,  Line- 
ville,  Ala. 

CHILI  AND  CHILLS:  Oddity— Very  good  short 
subject.  One  reel. — Edith  Fordyce,  Princess  Theatre, 
Selma,  La.    General  patronage. 

FITZPATRICK  TRAVELOGUES:  Good,  but 
spoilt  for  our  audience  owing  to  announcer  mispro- 
nouncing every  word  it's  possible  to. — G.  G.  Baiss, 
Capitol  Theatre,  Duncan,  B.  C,  Can.  General  pat- 
ronage. 

SWING  HIGH:  Sport  Champions— One  reel  of 
real  circus  performing.  None  better.  Very  interest- 
ing.— Bert  Silver,"  Silver  Family  Theatre,  Greenville, 
Mich. 

TAXI  FOR  TWO:  Taxi  Boys— Leave  it  to  these 
boys  to  get  the  laughs,  and  they  sure  got  them  here. 
A  very  good  comedy.  Running  time,  2  reels. — Cecil 
Ward,  Roxy  Theatre,  Martinsville.  Va. 

WILD  PEOPLE:  Nice  two-act  musical  in  color. 
Pleasing  to  the  eye  and  tuneful  music  and  nifty 
dancing.  They  like  these. — Joe  Hewitt,  Lincoln  Thea- 
tre, Robinson,  111. 

YOUNG  IRONSIDES:  Charlie  Chase— Just  fair. 
Too  silly.  Comedy  ideas  are  running  low.— W.  H. 
Hardman,  Royal  'Theatre,  Frankfort,  Kansas. 

Paramount 

BETTY  BOOP  BIZZY  BEE:  Betty  Boop  Cartoon 
— Good  cartoon.  Running  time,  8  minutes. — Orris  F. 
Collins,  Capitol  Theatre,  Paraground,  Ark.  Mixed 
patronage. 

BLUE  OF  THE  NIGHT:  Bing  Crosby— An  excel- 
lent two-reel  subject  with  Crosby.  A  good  story  and 
excellent  singing  by  Bing.  Good  for  your  best 
nights. — Charles  Niles,  Niles  Theatre,  Anamosa, 
Iowa.    General  patronage. 

DOUBLING  IN  THE  QUICKIES:  Lloyd  Hamil- 
ton— The  general  public  already  regards  the  picture 
industry  as  "squirrely"  enough  without  having  the 
inside  dope  thrust  upon  them,  as  they  do  in  this 
"expose"  of  studio's  tactics. — E.  D.  Hilsinger,  Library 
Opera  House  Theatre,  Marathon,  N.  Y.  Small  town 
and  country  patronage. 

DOWN  AMONG  THE  SUGAR  CANE:  LiUian 
Roth — A  very  good  number,  of  the  "Bouncing  Ball" 
series.  Running  time,  8  minutes. — M.  R.  Harrington, 
State  Theatre,  Portland,  Oregon. 

FIGHTING  FINS:  Very  good  as  are  all  sport  shorts 
—Lew  Brewerton,  Capitol  Theatre,  Raymond,  Alberta, 
Can.    Small-town  patronage. 

LION  AND  THE  HOUSE:  A  very  satisfactory 
short.  We  have  had  Jackie  the  lion  in  so  many  films 
lately,  I  am  afraid  they  will  wear  him  out,  but  at 
that  he  is  a  relief  after  seeing  so  many  would-be 
comedians  strut  their  stuff.— E.  D.  Hilsinger,  Liberty 
Opera  House  Theatre,  Marathon,  N.  Y.  Small  town 
and  country  patronage. 

PICTORIALS:  Another  fine  series  from  Paramount. 
— Lee  Brewerton,  Capitol  Theatre,  Raymond,  Alberta, 
Can.    Small  town  patronage. 


THE  ROOKIE:  Tom  Howard— Very  poor  one-reel 
comedy.  Running  time,  10  minutes. — J.  O.  Smith, 
Dixie  Theatre,  Lineville,  Ala. 

STOPPING  THE  SHOW:  Betty  Boop— A  very 
clever  cartoon.  Running  time,  8  minutes. — M.  R.  Har- 
rington, State  Theatre,  Portland,  Oregon. 

RKO 

BRIDE'S  BEREAVEMENT:  Everybody  will  enjoy 
this  foolishness.— Charles  Niles,  Niles  Theatre,  Ana- 
mosa, Iowa.    General  patronage. 

JITTERS  THE  BUTLER:  Bobby  Clark,  Paul  Mc- 
CuUough — If  a  kick  in  the  pants  is  funny  then  this  is 
a  comedy.  Unfortunately  it  takes  more  than  that  to 
amuse  some  people.  There  is  such  a  thing  as  humor 
without  dirt,  but  the  producers  haven't  found  that  out 
yet.— E.  D.  Hilsinger,  Library  Opera  House  Theatre, 
Marathon,  N.  Y.   Small  town  and  country  patronage. 

PIANO  TOONERS:  Tom  and  Jerry  cartoon— Good 
on  any  day  or  any  feature.— D.  E.  Fitton,  Lyric 
Theatre,  Harrison,  Ark.    Small  town  patronage. 


61 


SPANISH  TWIST:  (Cartoon)— Tom  and  Jerry  car- 
toon always  good.  Running  time,  8  minutes.-— Orris 
F.  Collins,  Capitol  Theatre,  Paragould,  Ark.  Mixed 
patronage. 

TAKE  'EM  AND  SHAKE  'EM:  Gay  Girls— Be 
sure  you  get  an  uncensored  print  of  this,  as  you  want 
the  full  effects  to  make  it  go  over.  Very  good.  Run- 
ning time,  2  reels. — Edw.  L.  Ornstein,  Vernon  The- 
non  Theatre,  Mount  Vernon,  Ky. 


United  Artists 

BABES  IN  THE  WOODS:  Silly  Symphony  car- 
toon— A  beautiful  one-reel  subject.  Never  saw  anv 
better. — Bert  Silver,  Silver  Family  Theatre,  Green- 
ville, Mich.    Town  and  country  patronage. 

BABES  IN  THE  WOODS:  (Cartoon)— A  colored 
Silly  Symphony.  These  are  in  a  class  by  themselves. 
The  children  just  eat  them  up. — Charles  Niles,  Niles 
Theatre,  Anamosa,  Iowa.    General  patronage. 

TOUCHDOWN  MICKEY:  (Cartoon)— Messrs.  Dis- 
ney and  Mickey  Mouse  are  in  a  class  by  themselves. 
This  one  brought  down  the  house. — Charles  Niles, 
Niles  Theatre,  Anamosa,  Iowa.    General  patronage. 


Universal 

BOYS  WILL  BE  BOYS:  Frank  Albertson-Just 
ordinary.— W.  H.  Hardman,  Royal  Theatre,  Frankfort, 
Kansas. 

DOCTOR'S  ORDERS:  Franklyn  Pangborn— Better 
than  average  comedy.  Running  time,  20  minutes. — 
M.  R.  Harrington,  State  Theatre,  Portland,  Oregon. 

RADIO  STAR  REELS:  Morton  Downey,  Vincent 
Lopez — Another  peach  of  a  two-act  musical.  Novel 
story  and  fine  sets,  lots  of  comedy  and  Lopez  music, 
and  Downey's  singing,  a  real  treat.  However,  record- 
ing could  be  better.  A  little  tin-panny. — Joe  Hewitt, 
Lincoln  Theatre,  Robinson,  111. 

SEA  SOLDIERS'  SWEETIES:  Slim  Summerville— 
This  is  one  grand  comedy.  A  laugh  from  start  to 
finish.  Running  time,  18  minutes. — J.  O.  Smith,  Dixie 
Theatre,  Lineville,  Ala. 

YOO  HOO:  Jimmy  Gleason — Very  entertaining. 
Wheezer  is  in  it  and  the  grownups  as  well  as  the 
children  love  Wheezer.  Two  reels. — Edith  Fordyce, 
Princess,  Selma,  La.    General  patronage. 


Warner  Vitaphone 

BROADWAY  BREVITIES:  The  best  two-reelers 
I  have  ever  seen.  I  believe  they  please  more  people 
than  comedies  do. — Edith  Fordyce,  Princess  Theatre, 
Selma,  La.    General  patronage. 

BY-GONES:  Ruth  Etting— A  very  nice  short  with 
Ruth  doing  some  good  song  numbers. — E.  D.  Hil- 
singer, Library  Opera  House,  Marathon,  New  York. 

HEY  HEY  WESTERNER:  Another  color  musical 
act.  No  better  shorts  made  than  these. — Charles  Niles, 
Niles  Theatre,  Anamosa,  Iowa.    General  patronage. 

LEASE  BREAKEKS:  Another  Warner  band  act 
with  Aunt  Jemina  singing.  Pleased  all. — Charles 
Niles,  Niles  Theatre,  Anamosa,  Iowa.  General  pat- 
ronage. 

TIP,  TAP,  TOE  AND  C'EST  PAREE:  These 
shorts  are  good  and  a  good  change  from  the  come- 
dies.— W.    H.    Hardman,   Royal   Theatre,  Frankfort, 

Kansas. 

TIP  TAP  TOE:  Hal  Leroy,  Mitzi  Mayfair— Another 
Vitaphone  hit  with  Leroy,  who  can  certainly  dance, 
and  my  patrons  like  it  very  much.   Running  time,  18 

minutes. — B.  A.  McConnell,  Emerson  Theatre,  Hart- 
ford, Ark.    Small  town  patronage. 

Serials 
RKO 

THE  LAST  FRONTIER:  Creighton  Chaney— 
Twelve  chapters.  The  first  six  or  seven  episodes  of 
this  were  fair,  but  after  that  it  grew  rapidly  worse 
and  it  was  a  relief  when  it  was  ended. — Roy  Adams, 
Mason  Theatre,  Mason,  Mich.    Small  town  patronage. 


Universal 

AIL  MAIL  MYSTERY:  Jas.  Flavin,  Lucille 
Browne — This  serial  and  all  the  rest  of  the  Universal 
line-up  should  not  be  passed  up  by  any  small  town 
exhibitor.  It  has  surely  put  our  Saturday  business 
in  the  "black."  We  played  "Heroes  of  the  West" 
and  are  just  finishing  "Jungle  Mystery."  They  sure 
are  business  builders,  and  deserve  close  attention. 
Twelve  chapters. — Edw.  L.  Ornstein,  Vernon  Theatre, 
Mount  Vernon,  Ky. 

HEROES  OF  THE  WEST:  Noah  Beery,  Jr.— 
Twelve  chapters.  The  worst  I  have  ever  shown. 
Patrons  left  when  feature  ended.  Refused  to  see  it. 
Didn't  blame  them.  Sound  terrible.  No  story.  No 
quarrel  with  Universal.  Nothing  to  be  gained  by 
playing  it.  Twelve  weeks  of  nothing.  Running  time, 
19  minutes  each  chapter. — Charles  S.  Edwards,  Queen 
Theatre,  Pilot  Point,  Texas.    General  patronage. 


62 


MOTION    PICTURE  HERALD 


February    25,  1933 


WABASH  AVENUE 


CHICAGO 

A  1933  edition  of  "The  Passion  Play,"  film 
production  depicting  the  life  of  Christ,  has 
been  completed  for  the  states  right  market  by 
Quality  Amusement  Corporation,  in  which 
Herman  Bland  is  interested.  Unusual  effects 
in  musical  synchronization  have  been  incor- 
porated to  add  to  the  color  and  dramatic 
tensity  of  the  picture. 

V 

Various  committees  on  the  Film  Relief  Din- 
ner Dance  will  go  into  the  last  stages  of  a 
gigantic  drive  for  ticket  sales  this  week. 
V 

Monroe-State  Theatre  Corporation,  through 
Albert  Goldman,  has  leased  the  2,000-seat  Ma- 
jestic theatre  at  18  West  Monroe  street.  Ex- 
tensive alterations  and  installation  of  sound 
equipment  are  under  way.  Officers  of  State- 
Monroe  Corporation  are  the  operators  of  the 
Roxy  theatre  at  Frankfort,  Ind.,  as  well  as 
theatres  in  Kokomo  and  Ottawa,  111.  S.  J. 
Gregory  has  been  named  manager  of  the  Ma- 
jestic. The  policy  for  the  house  has  not  been 
determined. 

V 

Frank  Flaherty,  formerly  with  Educational- 
World  Wide,  has  joined  the  sales  staff  of 
Henri  Ellman's  Capitol  Film  Corporation.  Fla- 
herty will  cover  the  north  side. 

V 

Jack  Rose,  who  recently  left  Warner  The- 
atres to  open  his  own  booking  circuit,  has 
added  12  theatres  to  his  clientele. 

V 

Percy  Barr  has  joined  the  sales  staff  of  the 
United  Artists  exchange. 

V 

Budd  Rogers,  of  Chesterfield  and  Invincible 
Pictures,  passed  through  Chicago  on  his  way 
to  the  Coast.  While  here  he  closed  with  Henri 
Ellman  of  Capitol  Film  for  Illinois  and  In- 
diana on  both  groups  of  productions. 

V 

Ed  Wolk,  who  is  well  known  wherever  mo- 
tion picture  folk  meet,  has  resigned  from  Chi- 
cago Cinema  Equipment  Company  and  is 
making  his  offices  at  1516  Thorndale  avenue. 

V 

Balaban  &  Katz's  Granada  on  the  North 
Side  and  RKO's  State-Lake  in  the  Loop  rung 
down  the  curtains  last  week  on  account  of 
poor  business. 

V 

Simansky  &  Miller  have  reopened  the  Lido 
theatre  in  Maywood  after  giving  the  house  a 
thorough  going  over  to  erase  the  effects  of  the 
recent  fire. 

V 

The  new  Wonderland  theatre  has  been 
closed  by  Paul  Rutishauser. 

y 

John  Freuler,  president  of  Monarch  Pic- 
tures, attended  the  funeral  of  his  sister  in  Mil- 
waukee while  en  route  to  the  West  Coast. 

V 

Max  Slott,  former  Warner  district  manager, 
will  manage  the  Sheridan  theatre. 

V 

Sam  Krellberg,  who  made  "White  Zombie," 
and_  William  Pizor,  producer  of  "Virgins  of 
Bali,"  made  brief  stops  along  film  row  on  their 
way  to  the  West  Coast. 

V 

Charles  Mensing  is  now  managing  the 
Drexel  theatre. 

HOLQUIST 


Conway  Joins  Noris  Carbon  Co. 

Noris  Carbon  Company,  Inc.,  New  York, 
has  recently  added  to  its  staf¥  Jack  O.  Con- 
way, M.  E.,  as  general  sales  manager.  Mr. 
Conway  formerly  was  associated  with  War- 
ner Bros,  and  Paramount. 


Court  Denies  Application 
For  Consent  Decree  Change 

Application  of  the  Torquay  Corporation, 
a  stockholders'  organization  of  RCA,  that 
the  United  States  district  court  of  Dela- 
ware modify  certain  provisions  of  the  con- 
sent decree  of  last  November,  which  was 
supposed  to  have  dissolved  the  socalled 
radio  patent  trust,  has  been  denied  in  an 
opinion  handed  down  by  Judge  John  P. 
Nields  at  Wilmington,  Del. 

"The  public  and  the  United  States  can 
have  no  interest  in  any  controversy  of  RCA 
stockholders  and  creditors  against  General 
Electric  and  Westinghouse  companies," 
Judge  Nields  said  in  his  opinion.  Other 
questions  raised  by  the  Torquay  Company 
are  reserved  for  further  consideration. 


ON  BROADWAY 


Week  of  February  18 


MAYFAIR 

Alias  the  Professor  Universal 

Pencil   Mania  RKO  Radio 

PARAMOUNT 

Blue  of  the  Night  Paramount 

Knights  of  Love  Paramount 

RIVOLI 

Patents  Pending  Paramount 

Taming  the  Wildcat  Educational 

The  Mad  Doctor  United  Artists 

ROXY 

isle  of  Desire  Principal 

Vintagers'  Festival  Mary  Warner 

RKO  ROXY 

The  Singing  Boxer  Paramount 

STRAND 

Bosko  at  the  Beach  Vitaphone 

Speaking  of  Operations.  .  .  .  Vitaphone 

WINTER  GARDEN 

Africa  Speaks  Vitaphone 

The  Red  Shadow  Vitaphone 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  43-Hoover  makes 
last  public  address  as  president  in  New  York — 
Mussolini  legions  are  10  years  old — Pictures  of 
Japan's  new  drive  in  China — Air  war  maneuvers 
staged  on  jPacific — Firemen  fight  grain  elevator 
blaze  in  Chicago — Vacationists  tan  at  St.  Peters- 
berg,  Fla. 

FOX  MOVIETONE  NEWS— No.  44— Bernard  M.  Ba- 
ruch  offers  recovery  plan  to  Senate — Hitler  fol- 
lower buried  in  state — Girl  gymnasts  limber  up  for 
contest  in  New  York — Attempt  to  assassinate  Roose- 
velt— Ex-Mayor  Walker  inspects  cops  in  France — 
German  daredevils  get  ice  thrills  in  Bavaria — Ski 
meet  at  Salisbury.  Conn. 

HEARST  METROTONE  NEWS— No.  242— Rescue 
marooned  men  on  icebound  isle  in  Lake  Michigan — 
Nazi  army  honors  slain  Hitlerite  in  Germany — 
Marine  skydevils  kept  busy  at  Quantico,  Va. — 
Jimmy  Walker  inspects  police  at  Cannes,  France — 
Strikers  abandon  taxis  in  tax  protest  at  Vienna, 
Austria — Dogdom  gets  spotlight  in  New  York — 
Roosevelt  escapes  assassination. 

HEIARST  METROTONE  NEWS— No.  243— Pope  gives 
first  talk  on  screen — Gas  blast  kills  60  in  Germany — 
Auto  sledding  on  ice  at  Winnebago,  Wis. — Pianists 
play  for  animals — Dry  law  repeal  wins  in  Congress — 
Unique  guilds  gather  in  Stockach,  Germany,  for 
public  celebration — War  planes  in  Hawaiian  battle 
maneuvers. 

PARAMOUNT  NEWS— No.  57— Assassin  attempts 
Roosevelt's  life  at  Miami,  Fla. — Racing  drivers  end 
strike  in  Los  Angeles — New  York  holds  dog  show — 
Bobsled  at  Conway,  N.  H.,  holds  125 — Japan  to 
break  from  League  of  Nations — Campbell  in  trial 
run  at  Dayton  Beach,  Fla. — French  police  re- 
viewed by  Ex-Mayor  Walker. 

PARAMOUNT  NEWS^No.  58— Navy  in  Pacific 
maneuvers — Mortgage  relief  spreads  in  Iowa— Eyes 
on  1936  Olympics  in  Germany — Kidnappers  ask 
$60,000  for  return  of  Colorado  broker-^Pope  Pius 
XI  speaks  for  sound  pictures  in  Vatican  City- 
Detroit  takes  to  outdoor  picnics — Congress  passes 
dry   law  repeal. 

FATHE  NEWS— No.  59— Winter  holds  nation  in  icy 
grip — Hoover,  in  New  York  speech,  lauds  Lincoln's 
spirit — Barueh  tells  Senate  his  views  on  economic 
recovery — White  House  pet  arrives  at  Newark, 
N.  J. — Chicago  fire  destroys  granary — Bombing 
planes  practice  off  Hawaii — Girl  keeps  fancy  skating 
crown  in  New  York — News  flashes. 

PATHE  NEWS— No.  60— New  bombing  plane  tested 
at  Wright  Field,  Ohio — William  Hard  tells  of  prob- 
lems facing  new  president — Campbell  in  practice 
test  at  Daytona  Beach,  Fla. — Cars  run  wild  on 
American  Legion  speedway  in  Los  Angeles — Boston 
man  hunts  for  lost  tribe  of  Israel — Lion  gets  new 
teeth  in  Paris — News  flashes. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  120- 
Killer  misses  Roosevelt  at  Miami  Beach,  Fla. — 
Frigid  gales  force  fishermen  home  in  IJoston — 
Honor   burial    for   Hitler   riot    victims   in    Berlin — 

UNIVERSAL  NEWSPAPER  NE\ySREEL^No.  121 
— Gas  tank  explosion  kills  62  in  Germany — Test 
Army's  new  bomber  at  Dayton,  Ohio — Sweden_  wins 
ski  contest  at  Innsbruck,  Austria — Models  display 
corset  styles  in  Chicago — Miss  Vinson  trains  at 
Cambridge,  Mass..  to  keep  skating  crown — Peasant 
dancers  entertain  in  Berlin — House  votes  dry  law 
repeal. 


Are  You  Taking  Advantage  of 

AIR  EXPRESS  RATE  REDUCTIONS? 


All  the  Great  Production  and  Distribution  Centers  of  the 
Film  Industry  are  Brought  into  Quick  Communication, 
Including : 


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Toledo 

Milwaukee 

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Prompt  piek-up  at  point-of-origin  and  immediate  delivery 
at  destination — without  extra  charge. 

News   reels   for   Big  Time   Release  now  move   via  Air- 
Express,  because  that  means  super-swift  transit. 

For  full  rates,  schedules  and  other  information,  apply  to 
nearest  Office  or  Agent. 

AIR  EXPRESS  DIVISION 

RAILWAY  EXPRESS  AGENCY,  Inc. 

operating    on    the    United   Air    Lines,   Northwest    Airways,   National    Parks  Airways, 
Rapid  Air  Transport,  Kohler  Aviation   Corp.,   Western  Air  Express 


February    25,  1933 


MOTION    PICTURE  HERALD 


63 


MUSIC  IN  PICTURES  AND  THE  THEATRE 


Up  and  Down 
the  Alley  .  .  . 

I've  been  given  to  understand  that  the 
first  words  spoken  by  the  new  pride  and 
joy  of  the  Sam  Serwer  (Witmark's)  family 
were :  "Where  the  devil  is  Ed  Dawson's 
column?"  .  .  .  All  I  can  answer  is,  "Here 
'tis,  youngster,  and  here's  your  first  press 
notice" : 

"Born  January  26,  1933,  at  6  p.  m.  sharp. 
Weight,  6  lbs.,  9  oz.  Baby  Serwer  came 
into  the  world  yelping  his  head  off.  Mother 
and  baby  doing  great,  but  you  should  see 
the  old  man!" 

V  V  V 

Jesse  Crawford,  the  Poet  of  the  Organ, 
recently  turned  in  his  resignation  to  Boris 
Morros,  but  from  an  important  source  we 
hear  that  it  was  not  accepted.  .  .  .  Jesse  and 
Mrs.  Crawford  are  at  present  being  fea- 
tured at  the  Chicago  theatre,  Chicago,  and 
doing  their  broadcasting  from  dear  old 
Chi.  ...  It  is  also  rumored  that  Jesse  and 
Helen  will  return  at  an  early  date  to  "the 
Crossroads  of  the  World." 

V  V  V 

Dick  Leibert  has  the  distinction  of  hav- 
ing been  featured  in  both  the  Music  Hall 
and  the  RKO  Roxy.  Everything  is  done  on 
such  a  large  (shall  we  say,  colossal)  scale 


at  the  Music  Hall  that  to  me  it  is  a  welcome 
relief  to  hear  those  notes  of  the  organ  as 
played  by  Radio  City's  chief  organist. 

V  V  V 

A  few  weeks  ago  it  was  reported  that 
Warner's  and  Paramount  had  come  to  a 
working  agreement  whereby  Milton  Charles 
(Warner's  ace  organist)  was  to  go  into 
the  Brooklyn  Paramount.  So  far  nothing 
has  come  of  it  and  Elsie  Thompson,  who 
has  been  the  regular  house  organist  since 
the  house  opened,  four  years  ago,  con- 
tinues as  a  great  favorite  of  the  customers. 

V  V  V 

Arlo  Hults,  formerly  of  the  RKO  circuit 
here  in  New  York,  has  been  featured  at  the 
Paramount  in  Glens  Falls,  New  York,  for 
the  past  two  or  three  months  and  is  doing 
so  well  that  he  now  has  a  commercial  and 
is  broadcasting  over  the  new  Columbia  sys- 
tem station  there.  ...  It  is  station 
WGLC.  .  .  . 

V  V  V 

The  largest  organ  west  of  New  York 
(the  one  at  station  KMO,  in  the  Winthrop 
Hotel,  Seattle)  is  featuring  Arnold  Lev- 
erenz,  former  theatre  organist,  in  a  daily 
program.  ...  So  far  as  I  know  Arnold 
and  Clarence  Leverenz,  organists  at  the 
State,  Kalamazoo,  Mich.,  are  not  related. 
.  .  .  Incidentally,  Clarence  is  on  the  air 
now,  too,  and  from  all  reports  is  making 
new  friends,  fast  and  happily. 

ED  DAWSON 


Laemmle  Predicts 
Musical's  Success 

Musical  pictures,  with  numerous  songs 
unobtrusively  introduced  into  the  action, 
and  with  a  complementary  minimum  of  dia- 
logue, will  be  increasingly  popular  and  find 
a  wide  range  of  markets  during  1933,  in 
the  opinion  of  Carl  Laemmle,  Jr.,  in  charge 
of  production  at  the  Universal  Coast  studio. 

Mr.  Laemmle  bases  his  belief  on  the  fact 
that  music  speaks  a  universal  language,  in- 
ternationally understood.  "For  years,"  he 
said,  "we  have  been  listening  to  and  loving 
opera  in  foreign  language.  The  words 
made  little  diflference  to  us,  because  we 
understood  the  moods  of  the  music.  Today 
American  pictures  are  fighting  for  world 
markets.  The  moods  of  American  songs 
will  be  understood  all  over  the  world,  if 
the  words  are  not."  Mr.  Lammle  pointed 
out  the  broadened  market  possible  through 
the  diminution  of  the  amount  of  dialogue 
in  films,  "expressing  the  action  in  panto- 
mime." 

Universal  is  releasing  "Be  Mine  To- 
night," a  foreign  musical,  and  plans  pro- 
duction, in  the  near  future,  of  an  American 
musical  picture,  "Women,  Inc.,"  based  on 
"Lilies  of  Broadway,"  by  John  Murray 
Anderson. 


MR.  EXHIBITOR 

on 

PAGES  28  and  29 

of 

WARNER  BROS. 
"42nd  STREET" 
PRESS  BOOK 


You  will  find  extremely  valu- 
able musical  exploitation  aids 
offered  by  the  publishers  of 
this  great  score. 


DON'T  MISS  IT 


M.WITMARK&SONS 

1657  Broadway,  New  York 


These  Sensational  Song  Hits ! 


AL  DUBIN 


ay 


'irom 


HARRY  WARRFN 


THE  WARNER  BROS,  t  VIT4PH0NE  PICFURF 


in 


YOUMGi^MD  HEALTHY 


YOUREaETTIMGTODE 
A  HABIT  WITH  ME 

SHUFFLE  OFF  TOBUFFALO' 
^:  FORTY  SECOKD  STREET 


64 


MOTION    PICTURE  HERALD 


February    25,  1933 


TECHNCLCeiCAL 


The  BLUEBOOK  School 

By  F.  H.  RICHARDSON 

BLUEBOOK  SCHOOL  QUESTION  NO.  161. — (A)  Give  us  your  views  as  to  just  what  constitutes  a  good  film 
splice.  (B)  Tell  us,  using  as  many  words  as  may  seem  necessary,  just  how  you  would  yourself  proceed  to  make 
a  perfect  film  splice.  I  shall  ask  nothing  more  this  time,  as  it  is  quite  possible  it  may  be  found  desirable  to 
publish  more  than  one  answer. 


Answer  to  Question  No.  153 


Bluebook  School  Question  No.  155  was: 
(A)  To  what  is  the  increase  or  decrease  of 
resistance  in  electric  conductors  propor- 
tional? (B)What  is  meant  by  "normal  tem- 
perature" and  for  what  is  it  used?  (C) 
Just  what  does  a  watt  represent?  How  is 
its  value  ascertained  by  calculation?  (D) 
Describe  the  following  terms:  Cycle,  fre- 
quency, alternation.  (E)  Is  there  any  dif- 
ference between  the  terms  potential  and 
polarity? 

Because  of  a  comment  received  from  New 
Zealand,  and  an  occasional  one  from  other 
points,  I  should  like  to  take  this  occasion 
to  explain  that  this  "school"  is  not  intended 
for  engineers.  It  is  intended  to  be  of  help 
to  practical  projectionists  and  to  beginners. 
We  do  not  split  hairs  down  to  the  ten- 
thousandths  of  an  inch,  or  deal  in  scientific 
hieroglyphics.  Chemical  symbols,  for  ex- 
ample, mean  just  exactly  nothing  at  all 
to  the  average  projectionist,  nor  will  he 
take  time  to  examine  into  their  meaning. 
There  is  no  good  reason  why  he  should.  In 
this  school,  as  in  my  books,  exactness  is 
often  sacrificed  to  clarity.  If  the  scien- 
tifically correct  answer  were  always  given, 
it  very  often  would  be  just  about  totally 
incomprehensible.  The  answers  given  (save 
for  an  always  possible  error  which  is  al- 
most certain  to  be  checked  up  and  reported) 
are  quite  nearly  enough  right  to  serve  all 
practical  purposes,  and  they  are  so  worded 
that  even  the  layman  cannot  err  very  much 
in  understanding  them. 

That  this  "school"  has  done  an  enor- 
mous amount  of  good  there  is  evidence  in 
plenty.  It  is  not  perfect !  Few  things  in 
this  world  are. 

With  three  exceptions,  all  those  usually 
sending  in  correct  answers  made  good.  W. 
D.  Pendrill,  A.  L.  Britten  and  D.  O.  Nicol- 
son,  R.  Harvey,  T.  F.  Butterfield,  N.  H. 
Saprys  and  S.  C.  Barber  are  additional 
students  replying  correctly  to  No.  155.  We 
will  let  Kanneth  Dowling  answer  Section 
A.  He  says: 

"Resistance  in  electrical  conductors  is 
proportional  to  (1)  material  of  conductor — 
copper,  silver  are  best  conductors;  (2) 
diameter  of  conductor — larger,  less  resist- 


ance, smaller,  more  resistance,  metallic  con- 
tent and  temperature  same  in  both  cases; 
(3)  length  of  conductor — longer,  more  re- 
sistance; shorter,  less  resistance;  (4)  tem- 
perature— colder,  less  resistance ;  warmer, 
more  resistance  (except  carbon).  This  is 
illustrated  by  lighting  a  powerful  light, 
such  as  a  1,000-watt  lamp  used  in  stereos; 
when  turned  on  the  sudden  rush  of  current 
momentarily  dims  other  lights  on  the  same 
circuit  until  the  operating  temperature  is 
reached  raising  the  resistance  to  normal. 

"Some  might  remark  that  amount  of  cur- 
rent flowing  should  be  added,  but  a  moment 
of  reflection  will  show  that  this  is  auto- 
matically taken  care  of  in  item  4. 

(B)  We  will  listen  to  the  excellent  reply 
of  Rau  and  Evans  to  this  one.  They  say : 
"Normal  temperature  is  75  degrees  Fahren- 
heit, or  24  degrees  Centigrade.  It  is  used 
as  a  base  from  which  to  calculate  increase 
or  decrease  in  resistance  of  a  metallic  con- 
ductor due  to  increase  or  decrease  in  tem- 
perature. Resistance  of  different  metals 
does  not  vary  in  the  same  proportion  with 
temperature  changes.  The  better  the  con- 
ductivity of  a  metal,  the  less  the  proportion 
of  increase  in  resistance  due  to  rise  in  tem- 
perature. For  example,  heat  iron  to  100 
degrees  Centigrade  and  it  will  have  lost  39 
per  cent  of  its  conductivity  as  measured  at 
normal  temperature.  Heat  silver  to  the 
same  degree  and  it  will  be  found  to  have 
lost  only  about  23  per  cent. 

"Thus,  to  calculate  the  difference  in  re- 
sistance in  various  metals  due  to  tempera- 
ture changes,  the  'temperature  coefficient'  is 
employed.  The  coefficient  (obtainable  from 
standard  text  books)  of  the  metal  under 
examination  is  multiplied  by  the  number  of 
degrees  change  in  temperature  from  normal 
(75  degrees  Fahr.)  and  the  result  added  to 
the  resistance  at  normal  temperature.  In 
the  case  of  carbon  and  certain  other  ma- 
terials having  less  resistance  when  hot  than 
when  cold,  the  result  would  be  subtracted 
instead  of  added." 

(C)  We  will  let  Rayner  answer  this  one. 
He  says:  "Recommended  by  the  Chicago 
International  Electrical  Congress  of  1893, 
and  passed  by  Congress  July  12,  1894,  the 
legal  units  of  electrical  measures  to  be  used 
in  the  United  States  shall  be: 


"The  watt  is  practically  equivalent  to 
work  done  at  the  rate  of  one  joule  per 
second.  [Exact  rate  is  10^  ergs  per  second. 
Power  produced  by  one  ampere  flowing 
under  a  pressure  of  one  volt.  Approxi- 
mately equal  to  1/746  of  one  horse  power. — 
One  volt-ampere.  Derives  its  name  from 
James  Watt. — F.  H.  R.]  In  practical  cal- 
culations volts  times  amperes  equals  watts 
if  the  current  be  d.c.  In  a.c,  watts  equals 
volts  times  amperes  times  power  factor, 
though  on  single-phase  a.c,  with  resistance 
load  only,  the  power  factor  would  be  unity, 
in  which  case  we  would  have  watts  equals 
volts  times  amperes." 

(D)  Brother  Danielson  will  advise  us 
as  to  this  one.  He  says :  "The  cycle  is  one 
complete  series  of  operations  comprising 
two  alternations,  a  new  cycle  starting  as 
the  one  next  preceding  it  is  completed. 
The  first  alternation  begins  with  e.m.f.  at 
zero,  but  rising  gradually  (the  term 
gradually  is  used  relatively,  the  operation 
is  very  fast,  of  course)  to  maximum  pres- 
sure, whereupon  it  again  sinks  gradually  to 
zero.  Instantly  the  e.m.f.  again  rises  to 
maximum,  but  with  direction  of  current  flow 
reversed.  Again  it  drops  to  zero,  thus  com- 
pleting the  two  alternations  which  comprise 
one  cycle.  During  this  cycle  it  is  observed 
that  the  e.m.f.  has  twice  risen  to  maximum 
from  zero,  and  that  the  direction  of  current 
flow  has  been  reversed.  This  procedure,  of 
course,  repeats  itself,  a  certain  number  of 
times  each  second  of  time,  usually  60  in 
commercial  current,  though  this  may  vary 
widely  in  different  power  plants.  In  fact  it 
does  vary  from  25  to  60.  In  earlier  days 
it  varied  from  25  to  140  cycles  per  second. 
The  term  'frequency'  is  employed  to  desig- 
nate the  number  of  cycles  per  second. 
Sixty-cycle  current  means  there  are  60  cyles 
per  second.  The  alternation  I  have  already 
described." 

(E)  Concerning  potential  and  polarity, 
W.  Ostrum  says :  "There  is  no  practical 
difference  between  the  two.  They  both  mean 
affinity  (desire)  of  the  positive  and  nega- 
tive of  the  same  power  source  for  each 
other.  It  is  by  the  proper  connection  of 
these  two  that  through  the  operation  of 
polarity  or  potential  we  are  able  to  obtain 
heat,  light  or  power." 


February   25.    19  33 


MOTION    PICTURE  HERALD 


65 


MANAGERS* 
ROUND  TARLE  CEUR 

^An  international  association  of  showmen  meeting  weekly 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress 

CHARLES    E.    (''CHICK'')    LEWIS,    cbAirmon   and  edittlF 


GREETINGS:  PUBLIX-NORTHWEST! 


THE  IDEA  OF  DEVOTING  an  entire  section  of  the  Round 
Table  Club  pages  to  any  one  division  or  group  of 
theatres  is  not  a  brand  new  idea  at  all.  Several  years 
ago  we  sponsored  two  Canadian  sections  in  which  we 
invited  the  east  and  west  divisions  of  the  original  Famous 
Players-Canadian  Theatres  to  vie  with  each  other  in  making 
such  special  sections  outstanding  in  many  ways. 

But  in  the  Interim  we  had  been  so  busy  trying  to  keep 
pace  wtih  the  constantly  mounting  contributions  from  all 
over  the  world  that  we  had  little  or  no  time  at  all  to  think 
about  encouraging  the  idea  among  the  different  groups 
operating  as  units  in  various  sections  of  the  country.  Not 
that  we  did  not  relish  the  idea.  On  the  contrary,  there  is 
nothing  we  would  like  better  than  to  feature  material  of 
this  sort  from  time  to  time,  providing  the  manpower  and 
executives  of  the  various  groups  would  cooperate  and  get 
back  of  the  idea  and  see  it  through. 

WHEN  CHARLIE  WINCHELL  FIRST  advanced  the 
thought  we  answered  him  so  fast  that  we  rather  feel  he 
found  himself  snapped  up  much  too  quickly;  but  Charlie 
was  equal  to  the  task  and  immediately  set  about  to  find  out 
whether  his  own  enthusiasm  was  reflected  in  the  feelings  of 
•  his  superiors  and  all  those  others  who  go  to  make  up  this 
fine  division  of  some  seventy  theatres  located  In  thirty-one 
different  towns  and  cities.  This  week's  pages  are  the 
answer. 

In  these  times  of  receiverships,  economy  moves,  and 
what  have  you,  the  discontinuance  of  home  office  house 
organs  sort  of  isolates  the  many  men  spread  out  all  over 
the  map.  Although  the  house  organ  idea  had  Its  good 
points,  it  must  be  admitted  that  the  audience  was  very, 
very  limited.  Limited  to  a  sort  of  family  afFair,  If  you  get 
our  point.  It  might  be  compared  to  the  average  business 
man  who  came  home  to  dinner  and  his  family  every  night 
to  hear  his  praises  sung.  One  soon  gets  tired  of  hearing 
one's  family  tell  him  how  good — or  bad — he  Is. 

By  Incorporating  the  activities  of  ALL  theatre  men  where 
they  belong  In  a  section  devoted  and  dedicated  to  theatre- 
men,  It  gains  for  them  an  audience  of  world-wide  propor- 
tions.   If  they  succeed  in  doing  something  just  a  wee  bit 


better  than  their  brother  showmen,  this  'is  where  such 
activity  should  be  recorded  and  reported. 

UPON  THIS  PREMISE  WE  HAVE  the  Managers'  Round 
Table  Club  of  Motion  Picture  Herald.  Here,  week  by 
week,  showmen  from  all  over  the  world  sit  around  the 
table  and  talk  shop.  Talk  It  in  a  language  they  all  under- 
stand, and  here  they  get  new  ideas  for  themselves  and 
their  theatres. 

Although  gathered  In  the  shortest  possible  space  of  tlnie^ 
those  who  helped  get  It  together  have  made  a  swell  job 
of  It,  and  as  you  go  through  these  pages  we  feel  you  will 
appreciate  how  fine  an  organization  J.  J.  Friedl  and  L.  J. 
Ludwig  have  perfected.  An  organization  which  even  in 
these  tough  times  keeps  out  of  the  red  and  refuses  to  let 
Dame  Rumor  Interfere  with  its  proper  administration.  This 
alone  speaks  volumes  for  those  who  are  responsible  for  the 
operation  of  so  large  a  group  of  theatres. 

We  are  hopeful  that  the  special-section  Idea  will  spread, 
and  we  would  welcome  the  opportunity  of  designating 
future  issues  from  time  to  time  to  this  same  excellent  idea. 
The  thought  need  not  be  confined  to  a  circuit  group  of 
houses.  For  example,  if  the  showmen  of  a  particular  state 
would  get  together  and  decide  to  furnish  us  with  the 
material  for  such  a  section  dedicated  to  their  own  group  we 
would  afford  them  the  same  consideration  and  assistance 
as  we  did  in  this  Instance. 

SHOWBUSINESS  IS  AN  INDUSTRY  of  ideas.  Whether 
those  Ideas  are  strictly  original  or  just  dressed  up  In  new 
clothes  Is  of  minor  importance.  The  primary  purpose  and 
our  mission  In  the  Industry  is  to  take  all  ideas  and  present 
them  to  our  many  members  and  readers  so  as  to  give  them 
the  benefit  of  each  others  experience. 

Watching  this  section  develop  became  a  most  absorbing 
incident  In  our  daily  task,  and  we  sincerely  trust  that  the 
contents  will  be  found  as  timely  and  as  interesting  to  others 
as  It  was  to  us. 

Our  grateful  appreciation  Is  extended  to  every  man  in 
the  Publlx-Northwest  Division  who  helped  make  it  possible. 

"CHICK" 


66 


MOTION    PICTURE  HERALD 


February    25,  1933 


PUBLIX,  IN  THE  NORTHWEST! 


JOHN  J.  FRIEDL 

JUST  in  case  you  don't  know  about  this 
interesting  theatre  executive,  we  would 
have  you  know  that  he  was  born  in  Sioux 
City  on  December  6th,  1887.  Left  an  orphan 
while  still  a  youngster,  he  always  managed 
to  support  himself  and  when  old  enough 
secured  a  position  in  a  neighborhood  theatre 
operating  what  was  then  called  by  the  flat- 
tering name  of  "projector." 

As  near  as  one  can  ascertain,  he  remained 
identified  with  theatre  operation  ever  since, 
having  managed  the  Rialto  in  Lincoln, 
Neb.,  while  under  the  voting  age  and  under 
the  watchful  eye  of  City  Manager  Joe  Gar- 
man.  In  addition  to  his  managerial  work 
he  started  working  out  orchestral  overture 
prologues  and  several  other  novel  presenta- 
tion ideas  which  were  later  to  become  an 
important  part  of  de  luxe  theatre  operation. 

Not  long  after  he  was  appointed  city 
manager  of  Hastings,  Neb.,  where  he  re- 
mained until  he  joined  the  Hostettlers. 
From  then  on  he  moved  forward  rapidly, 
always  storing  up  that  most  valuable  asset, 
experience,  and  it  was  the  wide  experience 
in  his  earlier  training  that  equipped  him  so 
well  for  executive  work,  not  alone  in  the 
field,  but  in  the  home  office. 

His  exploitation  background — and  inci- 
dentally Mr.  Friedl  is  a  great  believer  in 
good  merchandising  and  exploitation — was 
gleaned  in  no  small  measure  while  working 
under  Claude  Saunders  and  the  original 
group  of  Paramount  Exploiteers. 

Because  of  the  wide  experience  he  has 
had,  Friedl  is  one  of  the  best  known  and 
respected  showmen  in  the  country.  His 
knowledge  and  understanding  of  projection, 
general  theatre  operation,  plus  a  real  in- 
sider's appreciation  for  merchandising,  ad- 
vertising and  exploitation  has  won  for  him 
the  admiration  and  respect  of  every  man  he 
comes  in  contact  with. 

Like  most  other  capable  theatre  execu- 
tives, he  loves  to  talk  about  showbusiness 
whenever  he  gets  the  chance.  His  favorite 
outside  sports  and  interests  are  football, 
swimming  and  his  two  boys.  All  in  all,  we 
should  say  that  John  J.  Friedl  possesses  all 
of  those  qualities  that  go  to  make  up  a  real 
human  executive  and  one  any  man  would 
like  to  work  with.  Our  own  contact  with 
many  of  the  boys  in  this  division  has  con- 
vinced us  that  we  are  not  rating  him  too 
highly. 


Fine  Organization  Spirit 
Under  Capable  Leadership 
Accounts  For  This  Division 
Being  a  Profit  Maker! 

IF  the  contents  of  this  special  edition  are 
at  all  outstanding,  interestmg  or  helpful, 
it  must  not  be  considered  so  because  of 
any  one  man  in  this  fine  organization.  On 
the  contrary,  it  is  an  achievement  of  the 
outfit  as  a  whole.  Working  together  in 
perfect  harmony;  cooperating  where  co- 
operation is  needed;  with  eyes  focused  on 
the  all-important  box  office  gross,  here  is 
an  unusually  large  group  who  is  showing 
the  rest  of  the  country  that  "it  can  be 
done,"  and  are  doing  it. 

Wherever  you  find  a  successfully  operated 
outfit  you  are  certain  to  find  a  high  morale, 
capable  and  understanding  leadership  and, 
in  every  instance,  a  complete  lack  of  brow- 
beating. If  the  present  economic  crisis  did 
nothing  else,  it  proved  that  high-pressure 
methods  and  worrying  the  manager  to 
death  was  the  sure  road  to  ruin.  That  this 
division  stands  out  as  a  profit-maker  despite 
existing  conditions  is  the  greatest  tribute 
one  can  pay  to  every  man  in  the  organiza- 
tion from  its  divisional  directors  right  on 
down  to  the  smallest  salaried  employee. 

The  wide  variety  of  ideas  contained  in 
the  show-selling  activities  set  forth  in  the 
following  pages  is  one  of  its  best  points. 
Instead  of  the  hackneyed  repetition  of  the 
same  old  thing,  these  boys  manage  to  inject 
enough  individuality  to  make  their  various 
exploitation  differ  somewhat  from  each 
others.  This  is  chiefly  due  to  the  "hands- 
off"  policy  of  the  divisional  office. 

In  the  short  space  of  time  in  which  this 
section  was  prepared  we  could  hardly  ac- 
cumulate only  outstanding  material,  but 
since  all  merchandising  can  be  made  just 
as  big,  or  as  small,  as  the  man  who  is 
engineering  it,  we  consider  the  contents  of 
this  issue  to  be  as  good  as  any  section  we 
have  published  in  the  past  five  years. 


CHARLES  WINCHELL 

Here  is  the  man  who  first  suggested  the 
idea  of  a  special  Publix-Northwest  edition 
and  then  proved  that  he  could  meet  the 

emergency  by 
working  far 
into  the  night 
for  over  a 
week  getting 
the  material 
together  and 
preparing  it 
for  our  use. 

Charlie,  to 
those  not  con- 
nected with 
this  divis'ron,  is 
the  advertising 
and  publicity 
chief  for  the 
outfit  and  as  such  can  appreciate  the  value 
of  a  special  section  such  as  this,  insofar  as 
it  would  affect  the  general  morale  of  the 
entire  organization. 

We  are  extremely  grateful  to  Winchell 
not  alone  for  making  the  suggestion  for  this 
edition  but  for  the  way  he  came  through 
with  everything  we  asked  for  to  make  our 
task  as  easy  as  possible. 


LESTER  J.  LUDWIG 

BEFORE  embarking  as  co-divisional 
director  of  the  Publix-Northwest  the- 
atres, "L.  J."  had  ten  solid  years  of 
experience  to  take  along  with  him.  Few 
men  in  showbusiness  are  better  qualified  to 
handle  the  money  or  business  end  of  any 
.  group  of  theatres  than  this  graduate  from 
the  University  of  Illinois  and  the  College 
of  Experience. 

In  1921  he  was  associated  with  the  Ascher 
Brothers  and  their  chain  of  some  thirty  odd 
theatres.  This  connection  came  about 
shortly  after  his  return  from  France  with 
the  A.  E.  F.  After  six  years  with  Ascher 
Bros,  he  joined  up  with  the  Lubliner  and 
Trinz  organization  when  they  were  taken 
over  by  Balaban  and  Katz. 

It  was  with  the  latter  outfit  that  his  inti- 
mate knowledge  and  experience  as  a  certi- 
fied public  accountant,  finance,  management 
and  industrial  economics  came  into  play. 
So  much  so,  that  in  1926  he  was  called  into 
Publix  home  office  as  Chief  Assistant  to 
Fred  Metzler,  comptroller  for  that  rapidly 
growing  organization. 

Some  years  later  Sam  Dembow  organized 
the  Coast  Control  Committee  and  chose 
"L.  J."  for  his  right  hand  man  to  take  care 
of  cutting  unnecessary  expenditures  and 
adding  profits  to  the  theatres.  Not  long 
after,  Marty  Mullins  was  transferred  to 
New  England  and  Mr.  Ludwig  was  as- 
signed his  post. 

Few  man  outside  of  the  Publix  organiza- 
tion have  a  really  intimate  knowledge  about 
this  thorough,  business  executive,  but  those 
who  do,  know  him  to  be  a  reasonable  man 
who  never  did  try  to  tell  the  whole  industry 
that  he  knows  it  all.  Ever  ready  and  willing 
to  help  with  unbiased  opinions  and  sugges- 
tions, he  soon  cultivates  one's  confidence 
and  makes  them  his  friends. 

A  modest,  unassuming  and  warmly  sym- 
pathetic character,  it  did  not  take  him  long 
to  get  every  man  in  the  Publix-Northwest 
Division  working  along  with  him  a  hundred 
per  cent;  which  accounts  in  no  small  meas- 
ure for  the  excellence  of  the  entire  organi- 
zation whereby  one  man  looks  after  the  phy- 
sical operation  of  the  houses  while  the  other 
devotes  his  time,  experience  and  energies 
to  the  financial  and  business  portion  of  the 
division. 

Truly,  a  perfect  combination,  this  Friedl- 
Ludwig  team,  and  delivering  the  goods,  too. 


service 


1        ^  rin 


Seryice 


AD  MAT  CAM- 
on  every  feature 


mo- 


COMPLETE 
PAIGNS 

tion  picture  released  by  National  Producing  and  Distributing 
Connpanies  .  .  .  Rendered  theatres  in  accordance  with 
their  requested  titles  and  play  dates  or  sent  in  accordance 
with  national  release  dates. 

A  SERVICE:  AUTHENTIC,  through  courtesies  extended 
by  PRODUCERS.  .  .  .  SUCCESSFUL  through  the  enthus- 
iastic support  of  PROGRESSIVE  SHOWMEN. 

Also  a  GENERAL  SERVICE  shipped  monthly. 
includes  a  variety  of  seasonal  and  attention-getting  borders 
and  ad  layouts  designed  for  holidays,  gala  occasions,  double 
feature  and  combination  policy.  Also  miscellaneous  slugs  for 
short  subjects,  dates,  headings,  etc. 

All  AD  LAYOUTS  provide  adequate  mortise  space  for 
descriptive  and  institutional  copy. 


7^ 


[  C  Q        A  THE  NEW  LOW  CONTRACT  PRICE,  or 

^        1933  CLUB  PLAN,  places  U.  T.  A.  Service 
within  the  advertising  budget  of  every  theatre  using  news- 
^  paper  space. 

i^i  'llF^i^''*^IO'i'^ni——tm'  Centralized   service   conserves   time,   eliminates  incon- 

LLlIlLJ  /  Jln^   '  J.  i  JLX. 

venience,  and  insures  prompt  delivery,  to  your  desk,  ot  your 

compbtci  nowspaper  requirements. 


Write  FOR    DETAILS    BEFORE    PROCURING  '  ; 
YOUR  NEXT  NEWSPAPER  CAMPAIGNS  t- 


^ull^d  7heaM  ndvezttsezs 


IIP  West  42nd  St.,  New  York  Oty/ 


68  MOTION    PICTURE    HERALD  February    25,  1933 

THE    DISTRICT  MANAGERS! 


HARRY  B.  FRENCH  BARRY  BURKE  C.  B.  STIFF  AL  ANSON  M.  G.  MAYEN 

Southern   District  of  Minneapolis  and  South  Dakota  Northern  Supervisor 

Minnesota  St.  Paul  District  District  Suburban  Group 


ST.  PAUL  SHOWMEN 
PUT  NEWSBOY  PARTY 
ON  BUSINESS  BASIS 

The  fellows  out  in  the  Publix  organiza- 
tion in  St.  Paul,  Minn.,  have  placed  the 
newsboy  theatre  party  racket  on  a  strictly 
business-like  basis  as  regards  advertising 
space,  instead  of  the  old  deal  of  receiving 
in  return  from  the  paper  a  story  covering 
the  event. 

Now  they  have  a  deal  with  a  paper  with 
a  circulation  of  80,000  which  gives  the  the- 
atre a  specified  amount  of  space  in  return 
for  each  party.  This  space  may  be  used  at 
the  convenience  of  the  theatre,  the  copy  is 
written  by  the  theatre  ad  department  and 
pertains  solely  to  the  theatre  attraction. 
Ordinarily,  the  space  averages  3  x  10  and 
the  newspaper  often  uses  a  publicity  story 
on  the  party  in  addition  to  granting  space 
for  the  ad.  As  proof  of  this,  we  have  one 
at  hand  run  by  E.  E.  Seibel,  manager  of  the 
Riviera  Theatre,  St.  Paul,  which  covered 
10  inches  deep  on  three  columns. 

The  St.  Paul  ad  staff  appears  to  have 
worked  out  a  mighty  good  deal,  considering 
they  still  get  their  story  in  addition  to  an 
ad  written  solely  for  the  theatre  in  ques- 
tion. Maybe  some  of  the  other  Round  Ta- 
blers  will  take  a  crack  at  the  same  idea. 


GREENBERG  PROMOTED 
FINE  DOUBLE  TRUCK 
ON  'PROSPERITY'  FILM 

While  the  medals  are  being  pinned  on 
other  managers  for  distinguished  service 
in  the  matter  of  promoting  double  trucks 
on  "Prosperity,"  let's  be  sure  to  see  that 
Harry  Greenberg,  manager  of  the  Para- 
mount Theatre,  Brainerd,  Minn.,  steps  up 
to  receive  his  award. 

For  that's  just  what  Harry  did,  even 
though  merchants  are  not  falling  so  very 
easily  for  this  sort  of  stunt  these  days.  At 
any  rate,  it  turned  out  to  be  a  corking 
spread  and  well  supported  by  a  variety  of 
concerns.  The  missing  letter  gag  of  scat- 
tering letters  spelling  "Prosperity  Is  Here" 
among  the  several  ads  featured  this  co-op. 

Not  every  one  knows  just  the  amount  of 
advertising  pressure  being  brought  to  bear 
on  merchants,  what  with  solicitation  from 
schools,  churches,  lodges,  benefit  programs, 
etc.,  and  we're  beginning  to  believe  that 
promotion  of  a  double  truck  these  days  is 
a  feat  worthy  of  mention.  Congratulations 
to  Greenberg  for  his  work. 


SEIBEL  PROMOTED 
SHOPPING  GUIDE  TO 
BOOST  BOX  OFFICE 

Here  is  a  plan  E.  E.  Seibel,  manager  of 
the  Riviera  Theatre,  St.  Paul,  Minn.,  used 
this  last  Xmas  season  for  extracting  free 
space  from  two  local  newspapers.  File  it 
away  for  the  next  time  Santa  Claus  comes 
'round  (if  he  ever  does)  or  use  it  now,  for 
it's  one  which  could  be  adapted  to  most  any 
cooperative  drive  among  theatres,  mer- 
chants and  newspaper. 

Large-sized  ads  appeared  in  both  papers 
tying  up  a  box  on  the  classified  page  and 
the  current  attraction  at  the  theatre  and 
directed  the  reader  how  to  obtain  awards 
and  guest  tickets  by  turning  to  the  desig- 
nated page.  The  stunt  was  called  a  Xmas 


Guide  Contest,  or  it  might  be  termed  just 
plain  Shopping  Guide  if  used  during  an- 
other season.  The  box  on  the  classified  page 
contained  among  other  information  ten  ques- 
tions such  as  the  following:  1.  "Where  Can 
You  Check  Your  Parcels  and  Relax?"  2. 
"What  Shop  Is  Advertising  Dresses  at 
$4.50?"  3.  "Who  Is  Offering  Thrifty 
Luncheons  to  Thrifty  Shoppers?"  4. 
"Where  Can  You  Have  a  $1.50  Photo 
Taken  Free?"  Question  number  10  asked 
readers  to  describe  in  as  few  words  as  pos- 
sible what  was  considered  the  most  interest- 
ing results  produced  by  a  Want  Ad. 

So  there's  the  gag  and  you  can  frame 
your  own  questions  to  suit  the  occasion. 
Readers  will  naturally  check  the  ads  to  find 
the  answers  and  that's  what  the  newspaper 
is  shooting  at.  Seibel  got  his  reward  in  a 
lot  of  valuable  free  space. 


BURR  CLINE'S  NOVEL  DISPLAYS! 


BUT  on  the  plains  of  South  Dakota  stands 
thfc  town  of  Mitchell,  famous  as  the 
home  of  the  world's  one  and  only  Corn  Pal- 
ace and  Burr  Cline,  manager  of  the  Para- 
mount Theatre. 

One  of  Burr's  keenest  delights  and,  to  a 
considerable  degree,  responsible  for  the  ex- 
cellent business  enjoyed  by  the  Paramount, 
is  his  flair  for  creaiion  of  new  and  novel 
lobby  and  front  displays.  We've  picked  out 
a  trio  of  the  sharpest  snapshots  for  repro- 
duction and  will  attempt  a  description  of  the 
balance. 

On  the  extreme  left  is  the  display  he  made 
for  "Red  Dust,"  consisting  of  cutouts,  stills, 
and  flanked  with  baskets  of  flowers ;  in  the 
middle  the  dominant  note  is  the  head  of  the 
"Fugitive,"  enhanced  by  stills  and  hand  let- 
tering, and  at  the  right  a  reproduction  of 
the  well  known  gate  scene  in  "Smilin' 
Through." 


Other  snaps  at  hand  show  that  he  used 
the  reclining  cutout  figure  of  Will  Rogers 
on  the  curb  for  "Too  Busy  to  Work";  at- 
tractive frames  adapted  to  changes  of  pro- 
grams ;  large  cutout  parrot  holding  blown 
up  scene  still  from  "Trouble  in  Paradise" ; 
life-size  cutouts  of  leading  characters  on 
top  of  marquee  for  "Grand  Hotel,"  and 
what  must  have  been  a  most  striking  front 
for  "Bring  'Em  Back  Alive."  The  latter  is 
very  dark,  but  we  can  see  that  the  jungle 
effect  was  even  carried  out  to  the  extent  of 
strewing  a  carpet  of  grass  on  the  sidewalk 
in  front  of  theatre  entrance. 

Before  we  pull  down  the  curtain  on  this 
act  on  Burr  Cline,  let  us  not  overlook  the 
fact  that  he  is  turning  out  big  town  work 
in  a  town  of  only  10,000  population  and  on 
a  relatively  small  advertising  budget.  More 
credit  to  him,  and  we'll  hope  to  report  again 
on  his  activities. 


February    25.  1933 


ROUND   TABLE  CLUB 


69 


deluxe;  APPLIED  TO  METHOD 
OF  OPERATION,  NOT  PATRONAGE! 


This  Nationally  Known  Divi- 
sional Director  Sets  Forth 
His  Views  on  This  Much-Dis- 
cussed Phase  of  Operation! 

by  JOHN  J.  FRIEDL 

THE  superlative  "deluxe"  has  probably 
been  a  much  abused  term  in  the  motion 
picture  business.  In  connection  with 
theatre  operation,  it  refers,  and  is  justly 
applicable  to  a  policy  which  has  been  a  very 
definite  factor  in  the  industry.  Properly  de- 
fined, it  means  a  policy  of  stage,  screen  and 
orchestral  entertainment — personal  and  re- 
fined, high-class  atmosphere,  and  surrounded 
with  a  maximum  of  unobtrusive,  individual 
service.  It  represents  the  ultimate  in  the 
modern  idea  of  diversified  entertainment 
in  the  motion  picture  theatre. 

Contrary  to  some  impression,  the  deluxe 
motion  picture  theatre  is  not  limited  in  its 
appeal  to  the  so-called  "class"  patronage. 
Properly  construed  and  operated  from  the 
right  viewpoint,  it  represents  mass  enter- 
tainment, for  several  very  definite  reasons. 
The  very  nature  of  the  diversified  units 
presented  in  a  modern,  deluxe  motion  pic- 
ture theatre  emphasizes  the  mass  appeal  of 
this  policy.  It  reaches  out  in  an  effort  to 
attract  the  attention  and  arouse  the  curi- 
osity of  many  classes  of  people  who  may 
enjoy  different  types  of  entertainment. 

For  example,  the  deluxe  type  of  theatre 
appeals  first  to  motion  picture  patrons.  In 
addition,  it  appeals  to  the  class  of  people 
who  like  the  refined  type  of  stage  presenta- 
tion. Likewise,  and  depending  upon  the  in- 
genuity of  the  advertising,  it  can  make 
its  appeal  successfully  to  that  element  of  the 
public  who  likes  vaudeville.  Again  depend- 
ing upon  the  ingenuity  and  the  construction 
of  the  show,  it  can  interest  that  portion  of 
the  public  who  enjoy  the  more  classical 
character  of  music,  and  at  the  same  time, 
directly  sell  tickets  to  the  large  mass  who 
enjoys  all  types  of  modern  music.  These 
points  emphasize  the  mass  appeal  of  the 
deluxe  motion  picture  policy,  although  to 
successfully  reach  the  masses,  infinite  care 
must  obviously  be  taken  in  the  character  and 
construction  of  the  show  as  well  as  its  mer- 
chandising. 

Considerable  discussion  has  taken  place 
within  our  own  business  as  to  what  consti- 
tutes the  most  important  unit  in  the  program 
plot  of  a  deluxe  theatre.  We  can,  however, 
at  this  point,  look  back  and  determine  with 
a  great  degree  of  certainty  that  the  most 
important  unit  in  the  program  of  this  type 
of  theatre  is  unquestionably  the  picture. 
Box  office  records,  more  than  anything  else, 
will  prove  this,  indicating  definitely  that  a 
fine  stage  show  plus  a  strong  supporting 
front  show  has  seldom  put  over  a  bad  pic- 
ture, whereas  a  good  picture  has  rarely 
failed  to  pull  along  with  it  successfully  a 
stage  show  of  questionable  entertainment 
quality. 

Today,  probably  more  than  at  any  time 
in  the  past,  we  are  confronted  with  the 
problem  of  what  must  be  done  to  insure  the 
success  of  this  type  of  policy.  Were  anyone 
capable  of  answering  this  question  definitely, 


We  consider  ourselves  very  fortunate  in 
securing  the  article  from  one  so  well  quali- 
fied to  write  upon  this  particular  subject. 
John  J.  Friedl's  name  is  so  well  known  In 
theatre  operation,  both  among  the  circuits 
and  the  independents,  that  we  consider  any 
further  comment  about  him  would  be  quite 
superfluous.  We  merely  urge  you  to  get 
the  real  "low-down"  about  what  is  and 
what  is  not  "de  luxe"  theatre  operating. 


he  would  be  hailed  as  a  "miracle  man"  and 
experience  has  proved  pretty  clearly  that 
there  are  no  "miracle  men"  in  our  business. 
There  are,  however,  certain  elements  which 
must  be  given  careful  consideration  in  this 
type  of  theatre  operation,  and  failing  in  the 
proper  consideration  of  these  factors,  such 
a  policy  is  doomed  to  failure  before  it  starts. 
Many  of  these  elements  must,  of  course,  be 
given  consideration  in  any  type  of  theatre 
operation,  while  some  of  them,  of  course, 
apply  only  to  a  deluxe  policy. 

Admission  Prices 

First,  the  admission  price  must  be  such 
as  to  enable  the  policy  to  successfully  sell 
tickets  to  all  of  the  different  classifications 
touched  upon  in  the  earlier  portion  of  this 
article.  There  is  always  the  pitfall  in  solv- 
ing this  problem  of  the  tendency  to  reach 
a  decision  which  enables  only  the  better 
class  of  people  to  patronize  such  a  theatre. 
Consideration  must  be  given  to  the  fact  that 
the  policy  caters  to  picture  lovers  who  can 
see  the  picture  in  an  all-sound  operation  at 
a  minimum  admission  price.  Therefore, 
somewhere  in  the  admission  schedule  of  a 
deluxe  theatre,  there  must  be  a  price  to 
compare  favorably  with  that  of  an  all-sound 
operation.  The  same  applies  to  those  pa- 
trons who  enjoy  vaudeville  and  the  general 
admission  schedule  of  a  vaudeville  opera- 
tion must  be  considered.  Before  a  decision 
is  reached,  each  factor  must  be  carefully 
gone  over  in  the  relation  of  admission 
prices  to  the  mass  appeal  of  the  policy,  and 
the  character  of  the  population  in  every  sec- 
tion from  which  the  theatre  must  draw  its 
patronage  must  be  studied. 

Operating  Cost 

Another  matter  which  requires  most  care- 
ful thought  is  the  subject  of  operating  cost. 
This,  of  course,  is  a  tremendous  factor  in 
every  phase  of  theatre  operation,  but  in  a 
deluxe  type  of  policy  there  is  always  a 
tendency  to  become  unduly  extravagant.  The 
very  nature  of  this  character  of  theatre 
operation  makes  this  pitfall  one  to  be  most 
cautiously  avoided.  In  setting  up  cost  con- 
trol sheets  for  the  deluxe  house,  the  possi- 
bilities of  the  community  in  which  the  oper- 
ation is  located  must  be  carefully  studied 
and  the  total  expense  kept  definitely  and 
consistently  within  the  realm  of  such  possi- 
bilities. 

Breaking  down  into  the  operating  ex- 
pense, the  deluxe  house  is  confronted  with 
costs  which  most  other  types  of  theatre  op- 
eration, with  the  exception  of  vaudeville,  do 
not  encounter.  Talent  is  perhaps  the  first 
consideration.  Acts  and  entertainers  must 
be  bought  with  the  same  careful  thought  and 
consideration  as  is  accorded  the  expendi- 


Be  Guided  by  This  Advice,  Prof- 
fered by  One  Whose  Job  It 
Is  to  Keep  a  Watchful  Eye 
on  Efficiency  and  Expense! 

tures  made  for  film  rental,  house  service 
and  other  items  of  expense  which  are  given 
the  benefit  of  most  definite  control  In  ad- 
dition such  contracts  must  be  made  to  cover 
whatever  additional  performances  for  Sat- 
urday, Sunday  and  holiday  shows  as  the 
house  policy  dictates.  Frequently  expenses 
run  up  into  an  unreasonable  figure  for  this 
item  because  of  the  necessity  of  paying  pro- 
rata for  extra  shows. 

Next  item  to  be  considered  is  the  cost  of 
music.  Contracts  must  be  negotiated  which 
do  not  anticipate  overtime.  In  other  words, 
the  operator  of  such  a  policy  must  know 
his  job  sufficiently  well  to  take  into  con- 
sideration, when  making  contracts,  all  of  the 
unusual  factors  which  in  the  past  have  con- 
tributed to  exorbitant  overtime.  This  covers 
the  length  of  periods  in  which  the  orches- 
tra is  required  to  work,  the  rehearsal  time 
necessary  to  insure  a  good  musical  perform- 
ance, and  the  extra  shows  required  because 
of  the  house  policy.  Instances  have  devel- 
oped frequently  in  the  past  where  theatres 
of  this  type  have  definite  contracts  for 
twenty-eight  shows  based  on  a  four  a  day, 
when  it  has  been  perfectly  obvious  that  five 
shows  are  required  on  Saturday  and  Sun- 
day, bringing  the  week's  total  up  to  30. 
The  cost  of  these  two  extra  shows  frequently 
contributes  substantially  to  the  difference 
between  profit  and  loss. 

Next  and  very  important,  comes  the  sub- 
ject of  stage  hands.  Here  again  the  house 
policy  must  be  given  careful  thought.  Con- 
tracts should  be  negotiated  which  not  only 
cover  working  the  show,  but  likewise  cover 
the  time  necessary  to  take  in  the  show  and 
take  it  out.  There  are  many  possibilities 
of  running  into  overtime,  in  this  particular 
phase  of  operation,  all  of  which  again  con- 
tribute in  a  measure  to  the  ultimate  success 
or  failure  of  the  policy. 

Good  Presentation  of  Shows 

Frequently  the  policy  of  deluxe  theatre 
operation  has  failed  because  too  much  im- 
portance was  placed  upon  the  inauguration 
of  the  policy,  and  too  little  attention  paid 
to  the  careful  supervision  of  it  after  it  has 
started,  particularly  as  it  pertains  to  the 
tremendously  important  factor  of  making 
every  show  a  good  show.  Deluxe  theatre 
operation  cannot  be  successful  by  just  open- 
ing a  new  program  and  letting  it  go  at  that. 
Every  single  performance  must  be  checked. 
The  talent  must  be  impressed  with  the  im- 
portance of  giving  the  best  possible  per- 
formance whether  the  house  is  packed  at 
the  peak  hour  or  whether  there  is  only  a 
mere  handful  of  people  in  the  audience  at 
one  of  the  "off"  shows.  Lighting  plots  and 
cues  must  be  followed  up  most  carefully, 
because  the  proper  lighting  of  deluxe  stage 
entertainment  is  one  of  the  most  important 
contributing  factors  to  its  success.  Flaw- 
less musical  support  must  be  accorded  each 
entertainer  at  every  performance  and  the 
(Continued  on  following  page) 


70 


MOTION    PICTURE  HERALD 


February    25,    193  3 


IN  THE  HOME  OFFICE! 


V 


V 


THEO.  L.  HAYS 

Director  of 
Public  Relations, 
Labor  and  Insurance 


TED  BOLNICK 
Divisional 
Film  Buyer 
and  Booker 


JACK  MURRAY 
Chief  Staff  Art- 
ist for  the 
Division 


AL  SMITH  AND  HIS 
PAL.  KAISER,  ARE  ON 
THE  JOB  AT  WINONA 

Down  in  the  extreme  southeastern  tip  of 
Minnesota  lies  Winona,  noted  as  a  candy 
center,  a  Mississippi  River  town  of  impor- 
tance, the  fourth  largest  city  in  Minnesota 
and — the  home  of  Al  Smith. 

Not  Smith,  the  politician,  but  Al  Smith, 
THE  theatre  manager.  Al,  manager  of  the 
State  theatre,  Winona,  and  his  sidekick,  For- 
dyce  Kaiser,  manager  of  the  Winona  the- 
atre, are  noted  throughout  the  Northwest 
Division  for  their  ability  to  capitalize  on 
current  events. 

Some  of  the  merchandising  activities  are : 
A  message  contained  with  an  envelope 
dropped  on  streets,  in  cafes  and  stores.  The 
envelopes  says  "To  the  finder — if  a  woman, 


The  Devil  is  driyevg"— 


If  the  Tread  On  f 
Your  Tires  is  Worn% 

Danger  lurka  oil  every 
comer  for  the  autoist 
with  inferior  tiresl 

Don't  let  raia  or 
snow  keep  your  car 
the  garage  this  Win- 
ter... but  don't  take  a 
chance  driving  on  slippery 
pavements,  either.  Whyshould  you 
endanger  yourself...  your  family... 
when  safety  insurance  against  skid- 
ding and  wet-weather  accidents  is 
yours  almost  for  the  askingi 


HIGH  SPEED 
FIRESTONE 
TBEAD 


NOW 

is  tJie  lime  to  equip  your  car 
with 

GUM-DIPFED  COHD  TIRES 


Come  in  and  see  us  about  it 
today. 

OEVIL  IS  DRIVING" 

hr«inoBnl  Uttvrt 
«j(hlMUmDieWl.WTMNl«IIMN 
JaniM  OlMMfi  — Ub  WTI>«n* 
Dl  (Us  Mmt*— ADm  etnamft 

STATE  THEATRE 


vrrwa  ciitON  «»4 

I  lOWl  /■ 

AT  THE  STATE 
FRIDAT 
EATUKDAT 


Firestone  Service  Stores,  Inc. 

"Chet"  Clark,  Manager 
Comer  ThWi  and  Waaliiogton  Pbena  60M 


open  and  read."  Naturally  curiosity  causes 
the  finder  to  open  the  envelope  and  read 
the  enclosed  message. 

A  special  window  herald  reading  "Con- 
gress Says  No  Beer  by  Christmas,  but  you 


can  still  have  'Prosperity,'  "  etc.,  was  placed 
in  11  Winona  store  windows  by  Smith  right 
after  the  first  beer  bill  failed  to  pass  the 
House. 

And  consider  the  cooperative  newspaper 
advertising  put  over  by  Al.  Two  ads  on 
"Trouble  in  Paradise,"  one  on  the  "Devil 
Is  Driving"  and  a  double  truck  on  "Pros- 
perity." Certainly  this  is  merchandising  in 
a  big  way.  Just  as  a  sample  of  the  kind  of 
work  he's  turning  out,  we're  reproducing 
one  of  the  co-ops  he  promoted  through  a 
tie-up  with  Firestone.  More  power  to  Al. 
and  we'll  hope  to  tell  you  all  a  lot  more 
about  his  work. 


KRAUSS  NEVER  LETS 
OPPORTUNITY  SLIP 
TO  GRAB  OFF  SPACE 

It  pays  to  become  reminiscent  at  times, 
as  witness  what  befell  Ed  Krauss,  city  man- 
ager for  Publix  theatres  in  Fargo,  N.  D., 
a  short  time  ago  when  he  recalled  he  had 
played  a  comedy  role  in  "Tess  of  Storm 
Country"  during  his  younger  days  in  show- 
business. 

Seeking  out  a  hungry  reporter  while 
thought  of  the  good  old  days  of  three- 
dimension  drama  still  coursed  through  his 
head,  Ed  unburdened  himself  of  a  few  facts 
concerning  the  tour  of  "Tess"  in  the  old 
days  and  what  motion  pictures  were  like  in 
1915.  Result:  A  boxed  head  story  on  page 
one  of  the  local  newspaper. 

It  also  appears  that  Ed  knows  his  way 
'round  to  an  insurance  outfit  in  town,  judg- 
ing from  the  looks  of  a  novelty  herald  he 
promoted  to  exploit  "Rain."  It  was  a  "Rain 
Insurance  Policy,"  by  which  the  Fargo  The- 
atre agreed  to  insure  "patron  and  definitely 
guarantee  that  he  or  she  would  be  the  bene- 
ficiary of  a  downpour  of  entertainment  and 
a  storm  of  passion  that  would  reach  the  sat- 
uration point"  upon  witnessing  the  attrac- 
tion. The  back  cover  of  the  folder-herald 
carried  in  red  the  name  of  the  insurance 
firm,  which  leads  us  to  believe  that  Krauss 
didn't  pay  a  nickel  for  stock,  printing  or 
distribution. 

So  it  pays  to  remember  the  old  days  and 
to  associate  insurance  with  "Rain,"  we  be- 
lieve all  will  agree.  The  Club  will  be  look- 
ing for  more  news  of  Ed  Krauss'  activities 
out  in  Fargo  and  will  hope  to  publish  it  in 
forthcoming  issues. 


DELUXE  THEATRE  OPERATION 

{Continued  from  preceding  page) 
featured  numbers  rendered  by  the  band  or 
orchestra  must  be  given  similar  supervision. 

Altogether,  every  show  must  be  as  nearly 
perfect  as  possible.  This  one  point  has  done 
more  to  make  or  break  policies  of  this  char- 
acter than  probably  anything  else.  Slipshod 
performances  must  not  be  tolerated. 

Selling 

After  these  points  have  been  covered  and 
all  of  the  other  contributing  factors  in  the 
operation  of  such  a  policy  have  been  satis- 
factorily taken  care  of,  the  deluxe  theatre 
can  then,  and  only  then,  approach  its  sell- 
ing problem.  Based  on  a  solid  foundation 
of  sensible  admissions,  strict  cost  control 
and  perfect  presentation,  the  theatre  goes 
into  its  merchandising  plan  with  a  definite 
knowledge  that  nothing  must  be  left  undone 
to  reach  a  maximum  number  of  people  to 
which  this  policy  appeals. 

In  connection  with  its  merchandising,  the 
deluxe  theatre  more  than  any  other  type 
of  operation  must  definitely  realize  that  the 
house  is  confronted  with  a  new  and  indi- 
vidual selling  problem  every  time  the  pro- 
gram changes.  Every  member  of  the  staff 
and  the  manager  must  definitely  feel  and 
understand  this  thought.  Next  in  impor- 
tance comes  the  necessity  of  selling  a  big 
show  every  week.  No  deluxe  theatre  can 
be  permanently  successful  by  concentrating 
on  any  one  of  its  units  to  the  neglect  of  the 
others.  If  the  picture  is  big  and  outstand- 
ing, the  stage  show  likewise  must  be  made 
to  look  big.  For  proper  emphasis,  the 
various  acts,  instrumental  numbers  and  band 
specialties  in  the  stage  show  can  and  should 
be  billed  individually.  Carrying  the  idea  fur- 


ther, in  event  the  band  works  on  the  stage, 
then  the  overture  in  the  pit  becomes  an 
added  unit,  and  without  saying  so  when 
selling  it,  properly  done,  the  idea  of  two 
separate  and  distinct  musical  organizations 
is  conveyed  vividly  to  the  public.  The  sur- 
rounding screen  features  such  as  news 
weeklies  and  cartoons,  are  likewise  given 
individual  emphasis. 

Every  medium  of  advertising  and  pub- 
licity must  convey  the  idea  that  the  show 
is  big,  fast,  and  as  up-to-the-minute  as  to- 
morrow's newspaper.  Volumes  could  and 
perhaps  should  be  written  by  the  capable 
minds  in  our  business  on  the  subject  of  suc- 
cessfully merchandising  this  type  of  policy. 
Space  here  only  permits  emphasis  on  the 
fact  that  the  selling  should  be  unified,  en- 
thusiastic, and  so  directed  as  to  reach  all 
of  the  various  types  of  people  to  whom  this 
policy  can  sell  tickets,  and  likewise  to  be 
so  developed  in  a  sectional  way  as  to  en- 
able the  theatre  to  talk  to  its  varied  types 
of  patronage  in  a  language  which  each  of 
them  understand. 

Future  of  This  Policy 

What  is  the  future  of  the  deluxe  policy 
of  theatre  operation?  This  question  is  most 
difficult.  It  is  reasonable  to  assume,  how- 
ever, that  the  public  today  wants  better 
shows  and  bigger  shows  than  ever  before. 
Therefore,  if  all  of  the  factors  involved  in 
the  operation  of  a  deluxe  theatre  can  pass 
through  the  necessary  readjustment  to  bring 
the  cost  factor  down  to  earth,  it  seems 
reasonable  to  believe  that  this  character  of 
theatre  has  a  most  definite  place  in  the 
general  scheme  of  things. 


February    25,  1933 


ROUND   TABLE  CLUB 


71 


BUCHANAN  IS  RATED 
AS  SPACE-GRABBER 
OVER  IN  NORTHWEST 

An  enviable  reputation  for  space-grabbing 
and  publicity  and  merchandising  campaigns 
has  been  gained  in  the  Northwest  Division 
of  Publix  by  Harvey  Buchanan,  manager- 
partner  of  the  Palace  Theatre,  Superior, 
Wis.,  and  his  able  assistant,  Gus  Carlson, 
with  the  result  that  Superior  has  earned  the 
distinction  of  being  one  of  the  "blackest" 
spots  in  the  section. 

Among  this  team's  recent  activities  was 
the  promotion  of  an  auto  give-away  which 
netted  the  theatre  many  inches  of  free  space, 
free  tickets,  heralds  and  other  advertising 
matter.  The  car,  in  the  medium  price  class, 
was  awarded  in  the  usual  fashion. 

Other  newspaper  tear  sheets  at  hand  show 
a  corking  double  truck  promoted  in  behalf 
of  "Prosperity,"  which  featured  guests 
tickets  for  the  proper  assembling  of  the  let- 
ters among  the  several  ads  spelling  the  slo- 
gan "Prosperity  Is  Here" ;  a  large  four- 
column  ad  tied-up  with  the  newspaper  for 
"If  I  Had  a  Million,"  based  upon  readers' 


THE  MANAGER'S  INFLUENCE! 


search  through  the  paper  for  costliest  items 
advertised,  for  which  guest  tickets  were 
given  for  best  lists;  and  other  tie-up  with 
the  newspaper  for  a  special  Xmas  show  for 
the  youngsters,  which  netted  the  theatre 
better  than  one-quarter  of  a  page  of  free 
space.  The  accompanying  photo  shows  a 
window  display  obtained  by  a  tie-up  with  a 
music  store  on  "Big  Broadcast." 

The  above  just  covers  a  small  portion  of 
the  regular  routine  work  carried  out  by  Bu- 
chanan and  Carlson,  but  it  will  convey  a 
fair  idea  of  what  this  team  has  been  doing 
to  keep  down  advertising  overhead.  More 
power  to  them  both ;  we'll  be  telling  you 
more  about  this  pair  in  the  future. 


HARRY  BILLINGS  HAS 
EARNED  LOT  OF  GOOD 
WILL  FOR  HIS  HOUSE 

The  value  of  good  will  and  civic  contacts 
is  no  better  demonstrated  than  in  the  Gar- 
rick  theatre,  Virginia,  Minn.,  where  Harry 
Billings,  grand  old  daddy  of  show  business 
in  this  country,  successfully  fights  a  condi- 
tion that  would  have  licked  the  average 
manager  months  ago. 

The  city  of  Virginia  is  in  the  heart  of 
the  great  Minnesota  iron  mining  country. 
Mills,  factories  and  mines  have  been  at  a 
standstill  for  the  past  two  years.  Yet  Bil- 
lings is  rated  as  one  of  the  most  successful 
theatre  operators  in  the  Northwest  Division. 

Why?  Because  he  has  kept  Virginia  the- 


Man  at  the  Helm  Can  Exert 
Great  Influence  on  Entire 
Staff  If  He  Sets  Example! 

by  AL  ANSON 

Northern  District  Manager 


I WONDER  if  a  theatre  manager  appre- 
ciates the  fact  that  he  is  the  barometer 
by  which  his  personnel  goes.  The  average 
theatre  employee  is  much  younger  in  years 
and  experience  than  the  average  manager 
and  looks  upon  a  manager  as  one  who  has 
attained  a  certain  pinnacle  in  show  busi- 
ness. 

Does  a  manager  realize  that  his  actions, 
not  only  in  the  theatre,  but  in  the  town 
in  which  he  works  and  lives,  have  a  direct 
influence  on  his  employees?  Does  he  real- 
ize that  if,  when  in  the  lobby,  he  is  able  to 
call  patrons  by  their  names,  he  rises  several 
points  in  the  estimation  of  his  employees? 
Does  he  realize  that  if  he  is  an  active  mem- 
ber of  the  Chamber  of  Commerce,  or  any 
other  civic  organization,  and  is  able  to  call 
the  prominent  business  men  of  the  town  by 
their  first  name  that  he,  himself,  will  be 
classified  as  a  solid  business  man  by  his 
employees  and  respected  as  such  ?  The  av- 
erage theatre  employee  notices  these  things 
and  regards  his  "boss"  accordingly ;  and  the 
average  employee  will  try  to  follow  what 
his  "boss"  is  doing. 

Be  Careful  of  Your  Remarks! 

Does  the  average  manager  realize  that 
his  actions  and  comment  at  previews  of 
pictures  have  a  tremendous  bearing  on  what 
the  employees  think  and  say  about  that  at- 
traction? Oftentimes  a  manager  will  sit  in 
a  theatre  after  the  last  show  at  night  and 
preview  the  next  attraction,  after  he  has 
spent  a  probably  tough  day  on  the  job.  Sit- 
ting in  the  theatre  at  the  same  time  are 
probably  the  cashiers,  the  ushers,  the  jani- 
tor, the  relief  operator,  and  perhaps  a  few 
friends  who  have  been  invited  to  preview 
this  attraction.  Previewing  an  attraction  at 
night  lacks  the  same  atmosphere  as  is  pres- 
ent when  it  is  being  presented  before  an 
audience,  and  the  manager  gives  full  ex- 
pression to  his  thoughts  of  the  picture  as 


atre  conscious.  He  has  sold  natives  the  idea 
that  entertainment  is  a  necessary  part  of 
their  lives  and  one  of  the  surest  ways  of 
forgetting  their  troubles. 

His  excellent  public  and  civic  contacts 
have  made  this  possible.  And  through  the 
above,  Harry  has  sold  his  newspaper  on  the 
value  of  his  theatre  to  the  community,  thus 
insuring  constant  publicity  breaks. 

Proof  of  his  standing  around  at  the  news- 
paper office  is  shown  in  several  tear  sheets 
we  have  at  hand  of  much  free  space  he  pro- 
moted in  behalf  of  "If  I  Had  a  Million." 
He  convinced  the  advertising  department 
that  it  would  be  a  great  gag  for  readers  to 
grab  a  pencil  and  search  through  all  ads 
for  the  most  costly  items,  jot  them  down 
and  participate  in  the  award  of  guest 
tickets.  Large  two-column  ads  in  several 
issues  resulted  from  his  good  salesmanship. 


a  whole,  the  cast,  and  probably  the  direc- 
tion. He  doesn't  like  it  and  says,  "It's  a 
damn  shame  that  this  picture  has  to  play 
an  'A'  house."  "So  and  So  is  rotten  in  his 
part.  "  "This  story  has  been  done  over  and 
over  again"  and  "I  know  we  are  going  to 
take  an  awful  brodie  on  this."  The  theatre 
employees  sitting  round  watching  the  picture 
hear  all  these  remarks  and  take  it  for 
granted  that  a  theatre  manager  should  know 
what  he  is  talking  about  or  he  wouldn't  be 
a  theatre  manager  .  .  .  they  take  for  granted 
all  he  says  is  gospel. 

The  preview  is  over  and  everybody  goes 
home.  Before  this  attraction  opens  there  is 
no  doubt  but  that  several  of  the  employees 
have  been  asked  by  their  friends,  "How  is 
the  picture  you  are  going  to  play  tomor- 
row?" Nine  times  out  of  10  the  employee 
will  give  expression  to  remarks  made  by  the 
manager.  Quite  often  the  manager  has  made 
no  expression  verbally,  but  has  shown  by 
his  actions  that  he  doesn't  think  much  of 
the  attraction.  Those  actions  have  regis- 
tered just  as  solidly  with  his  employees  as 
if  he  had  given  full  vent  to  his  thoughts. 
The  result  is  that  the  picture  is  almost 
licked  before  it  opens.  The  picture  opens 
and  neither  the  cashiers,  doorman,  or  any 
of  the  personnel  show  any  signs  of  enthu- 
siasm, but  by  their  demeanor  practically  tell 
the  customer  that  the  show  is  "not  so  good." 
That  atmosphere  seems  to  pervade  the  en- 
tire theatre  and  the  customer  feels  before  he 
sits  down  that  he  is  not  going  to  enjoy 
himself. 


Spreading  Enthusiasm 


I  remember  the  Olden  Golden  Days  of  the 
roadshow.  The  advance  man  at  the  head  of 
the  show  would  come  into  town,  greet  the 
theatre  manager,  and  start  selling  his  show  to 
the  theatre  manager  immediately  after  shak- 
ing his  hand.  He  sold  the  show  as  a  whole. 
He  sold  every  person  in  the  show.  He  sold 
the  costumes.  He  sold  the  scenery.  He 
told  of  the  wonderful  business  they  were  do- 
ing everywhere  along  the  line  and  made  the 
manager  believe  that  he  had  the  greatest 
show  in  the  world  coming  to  his  theatre. 
That's  all  the  advance  man  ever  talked 
about.  If  you  sat  down  to  lunch  with  him, 
he  talked  about  his  show.  If  you  took  a 
walk  with  him,  he  talked  about  his  show. 
In  other  words,  he  lived  his  job,  thought  he 
had  the  best  job  in  the  world,  and  the  show 
he  was  playing  was  the  greatest  show  in  the 
world. 

I  remember  in  the  Olden  Golden  Days 
the  manager  of  a  company  watched  every 
performance  of  his  show.  He  sat  in  the 
isack  of  the  auditorium  and  led  the  applause. 
How  many  of  the  present-day  theatre  man- 
agers do  this  today? 

Those  Olden  Golden  Days  can  be  brought 
back  and  the  theatre  manager  is  an  inte- 
gral factor  in  doing  this.  If  he  lives  his  job, 
if  he  enjoys  his  job,  and  speaks  well  of  his 
job,  he  is  going  to  have  a  REAL  job. 


72 


MOTION    PICTURE  HERALD 


February    25,  1933 


DICK  KIRSCHBAUM'S   LOBBY  LAFFS! 


When  a  d.  m.  can 
get  a  laugh  out  of 
his  own  job  then  he 
must  be  a  regular 
feller  .  .  .  and  there 
are  several  hundred 
other  d.  m.'s  who 
will  likewise  appre- 
ciate the  truthful 
humor  of  this  Kirsch- 
baum  cartoon  de- 
picting one  of  the 
rare  homecomings 
of  a  hard  working 
district  manager. 


GEORGE  IRWIN  AND 
EARL  LONG'S  STUNT 
EXPLAINED  PICTURE 

The  novel  lobby  display  pictured  here  on 
"Strange  Interlude"  was  engineered  by  Geo. 
D.  Irwin,  manager  of  the  Lyceum  Theatre, 
Duluth,  Minn.,  and  Advertising  Manager 
Earl  Long  and  was  largely  instrumental  in 
overcoming  any  confusion  among  patrons 
as  to  the  "asides"  in  the  picture. 

They  tied  up  with  the  teacher  of  the  local 
High  School  Dramatic  Class  to  have  her 


pupils,  in  conjunction  with  the  Manual 
Training  Class,  turn  out  to  miniature  stages 
about  three  feet  square.  Stills  from  the 
picture  were  furnished  the  pupils  so  that  the 
sets  would  be  exact  duplicates  of  sets  in 
the  film.  Toy  furniture,  rugs,  drapes,  etc., 
were  used  to  dress  the  set,  with  even  a 


French  window  of  cellophane  and  glimpse  of 
a  garden.  Small  footlight  troughs  were  fash- 
ioned by  the  tin-making  department  of  the 
Manual  Training  Class  and  little  standees 
made  from  8x10  stills  were  used  for  char- 
acters, all  of  which  stood  out  quite  lifelike. 

The  two  duplicate  sets  were  placed  side 
by  side  in  the  lobby  10  days  in  advance,  one 
stage  representing  what  the  characters  were 
actually  saying  by  means  of  little  cartoon 
balloons  wired  from  above  and  showing  the 
words  coming  from  the  mouths  of  the 
players.  The  second  stage  represented  what 
the  characters  were  actually  thinking,  with 
cartoon  balloons  and  proper  copy  again  em- 
ployed to  illustrate  the  thoughts. 

As  the  photo  shows,  the  entire  display 
was  mounted  on  a  platform  draped  with 
velour,  placed  at  eye-level  with  silver  metal- 
lic cut-out  letters  of  stars,  title  and  play- 
date  on  front  of  platform.  During  playdates 
the  display  was  planted  in  prominent  win- 
dows in  the  downtown  section,  which  was 
accomplished  in  view  of  the  school  tie-up. 

We  quite  agree  that  the  question  of  the 
"asides"  in  the  picturization  of  the  O'Neill 
drama  was  neatly  explained  by  use  of  the 
above  display  and  Irwin  and  Long  ought  to 
be  in  line  for  congratulations  for  their  in- 
genuity and  good  salesmanship  in  connection 
with  selling  the  idea  to  the  local  school 
authorities.  The  idea  appears  to  be  a  cork- 
ing one  to  pass  along  the  line  and  we  feel 
sure  that  many  Club  members  will  take  ad- 
vantage of  this  means  to  exploit  the  pic- 
ture. Incidentally,  book-marks  with  ex- 
cerpts from  reviews  of  the  picture  made  by 
important  newspaper  film  critics  were 
widely  distributed  in  the  Public  Library  and 
a  number  of  book  stores. 


"Th^ 

Showman's 
Calendar" 


MARCH 


1st 


2nd 


3rcl 


4th 

5th 

7th 

8th 
9th 

12th 
13th 

15th 
16th 

17th 

18th 
19th 

21st 
22nd 

23rd 


Lois  Moran's  Birthday 
Ash  Wednesday 
(LENT  BEGINS) 

Texas  Flag  Day 
Alexander  Bell  Born 

1st  Postage  Stamps  Used  in 
U.  S.— 1847 

Maine  Adnnitted  to  Union — 
1820 

Florida  Admitted  to  Union — 
1845 

Native  New  Year  (D.  E.  I.) 
Edmund  Lowe's  Birthday 
Jean  Harlow's  Birthday 

Dorothy  Mackaill's  Birthday 
Charter  Granted  to  Penna. 
Inauguration  Day 

Texas  Annexed  by  U.  S. 
Boston  Massacre — 1770 

Luther  Burbank^s  Birthday  — 
1849 

Thomas  Jefferson's  Birthday 

Battle  Between  Monitor  and 
Merrimac — 1862 

Purim  (Jewish  Holiday) 

Standard  Time  Established  in 
U.S.— 1884 

George  Sidney's  Birthday 

Conrad  Nagel's  Birthday 
West  Point  Academy  Estab- 
lished—1802 

St.  Patrick's  Day 

Death  of  Confucius  (D.E.I.) 

British  Evacuated  Boston — 1776 

Betty  Compson's  Birthday 

William  Jennings  Bryan  Born — 
I860 


First  Day  of  Spring 

Emancipation  Day  (Puerto  Rico) 
Maryland  Day 

Joseph  Schildkraut's  Birthday 

Joan  Crawford's  Birthday 
Anniversary  of  Patrick  Henry's 
Speech 


February    25,  1933 


ROUND   TABLE  CLUB 


73 


EARL  LONG  TIED-UP 
WITH  NEWSPAPER  ON 
COMIC  STRIP  STUNT 

Herewith  is  a  reproduction  of  what  Earl 
Long,  advertising  manager  for  Publix  the- 
atres in  Duluth,  Minn.,  terms  two  "office 
ads,"  which,  we  take  it,  means  that  the 
paper  wrote  several  inches  of  free  space 
on  the  cuff  for  the  enterprising  Earl.  You 
can  see  for  yourselves  that  the  deal  was 
put  over  on  a  tie-up  between  the  picture 
"Little  Orphan  Annie"  and  the  cartoon 
strip  in  the  paper  by  the  same  name.  It 
looks  as  though  the  Lyric  Theatre  received 
an  excellent  break  on  copy  and  extent  of 
space. 

Another  tear  sheet  at  hand  shows  a  front 
page  break  that  Earl  also  put  over  for  the 
Lyric.  It  was  a  two-column  cut  and  cap- 
tion describing  a  kiddie  revue  arranged  in 


connection  with  a  special  holiday  program. 
Copy  not  only  boosted  the  revue  but  men- 
tioned the  current  attraction,  "Little  Orphan 
Annie,"  again  tying  in  with  the  comic  strip 
in  the  same  paper. 

Earl  Long's  name  will  be  very  familiar 
to  many  Club  members,  for  reason  that 
we  have  published  other  contributions  from 
him  from  time  to  time.  Furthermore,  he's 
a  brother  of  Ken  Long,  whose  articles  on 
advertising  layouts,  etc.,  continue  to  pro- 
duce enthusiastic  comment  from  many 
points.  More  about  Earl  and  Ken  in  future 
issues. 


PUBLIX  EXPLOITEERS 
IN  ST.  PAUL  MADE  A 
GOOD  DEAL  ON  SPACE 

Publix  exploiteers  out  in  St.  Paul,  Minn., 
recently  hit  upon  an  effective  little  gag 
to  grab  off  additional  free  space  in  a  big 
daily  paper  with  a  circulation  of  80,000  by 
making  a  tie-up  with  a  local  artist  to  pre- 
sent weekly  a  series  of  sketches  featuring 
stars  of  the  three  leading  attractions  opening 
each  week.  The  entire  cost  to  the  theatre 
is  the  proportionate  expense  of  the  cut,  as 
the  artist  donates  his  time  and  the  paper 
features  the  sketch  in  the  news  section. 

M.  P.  Kelly  is  the  advertising  head  of 
Publix  theatres  in  St.  Paul,  so  we'll  assume 
that  he  can  be  credited  with  at  least  a  share 
of  the  honors  attached  to  the  above.  Al- 
though he  was  fortunate  in  being  able  to 
contact  an  artist  who  was  anxious  to  crash 
the  local  movie  limelight,  it's  also  quite  pos- 
sible that  other  towns  have  other  artists  in 
the  same  frame  of  mind;  hence,  we're  pass- 
ing along  the  idea  for  the  benefit  of  all  Club 
members. 


BARNUM  WAS  RIGHT! 

At  some  time  or  other  nearly  every  ad- 
vertising man  in  the  business  has  broken 
into  print  with  an  article  on  newspaper 
advertising.  And  those  articles  have  cer- 
tainly covered  the  subject. 

Each  of  us  knows  that  white  space,  not 
too  many  imaginary  margins,  careful  selec- 
tion of  type  faces,  and  eye-compelling 
illustrations  are  necessary  to  make  a 
good  ad. 

But  just  how  much  thought  is  given  to 
sales  copy?  You  might  say  a  great  deal; 
but  if  you  stop  and  think,  you  will  realize 
that  nine  times  out  of  ten  we  follow  press 
book  copy  or  steal  copy  from  some  other 
fellow's  ad.  If  you're  honest,  you'll  admit 
this  to  be  the  truth. 

And  then  what  happens?  Your  ads  are 
stiff  unappealing  to  local  readers — in  fact, 
might  be  termed  anything  but  "homespun 
ads".  And  in  these  times  "homespun  ads" 
that  will  get  right  down  into  the  hearts 
of  local  patrons  are  just  the  thing  to 
shock  this  show  business  of  ours  out  of  the 
rut  into  which  it  has  fallen. 

The  best  proof  we  can  offer  for  the 
above  statement  is  our  own  State  Theatre 
in  Minneapolis.  For  almost  a  year  it 
slipped  and  slid,  regardless  of  attraction. 
And  nowhere  did  any  theatre  have 
"prettier"  ads  than  those  turned  out  by 
the  State  advertising  staff. 

So  we  turned  to  "bombastic"  institu- 
tional copy  featured  in  "homespun  ads" — 
ads  that  were  localized  in  copy  and  appeal. 
Naturally,  before  shooting  this  "bombastic" 
claim  copy,  we  made  sure  that  bookings 
warranted  such  treatment. 

Results  were  amazing.  People  began  to 
discuss  the  big  programs  offered  at  the 
State  week  after  week.  And  we  capitalized 
on  that  fact  in  every  ad.  Before  long,  the 
State,  managed  by  Frank  Steffy,  was  rated 
as  the  ace  theatre  of  the  division. 

With  the  knowledge  gained  in  this  cam- 
paign at  the  State,  we  turned  out  a  "bom- 
bastic" caption  campaign  for  use  in  the 
eatire  territory.  Each  theatre  worked  claim 
copy  into  advertising  on  all  major  attrac- 
tions with  excellent  results. 

All  of  which  might  be  summed  up  by 
saying  "Barnum  was  right."  If  you've  got 
something  to  sell,  for  heaven's  sake  sell  it. 
Announcement  advertising  has  no  place  In 
show  business. 

CHARLES  WINCHELL, 

Division  Advertising  Manager 


BUCHANAN  AND  MIKE 
WAINSTOCK  DID  GOOD 
WORK  ON  'FUGITIVE' 

Quick  to  take  advantage  of  a  great  news 
event.  Managers  Harvey  Buchanan  of  the 
Palace  theatre,  Superior,  Wis.,  and  Mike 
Wainstock  of  the  Lyric  theatre,  Watertown, 
S.  D.,  put  "I  Am  a  Fugitive  from  a  Chain 
Gang"  over  to  sensational  business. 

Both  operations  had  just  completed  book- 
ing arrangements  for  the  showing  of  this 
picture  when  Burns  was  recaptured  in  New 
Jersey.  Each  rushed  editors  of  their  local 
papers  and  bought  an  extra  thousand  copies 
of  the  edition  carrying  a  front-page  story 
of  the  capture. 

Over  the  face  of  each  front  page  in  red 
ink  was  printed  a  glaring  message  to  readers 
that  the  picture  could  be  seen  at  local 
theatres. 

In  addition  to  this  scoop  both  theatres 
plastered  their  fronts  with  front  pages  of 
Northwest  papers  reporting  the  capture  of 
Burns.  Publicity  stories  within  the  newspa- 
pers featured  the  picture. 

Through  this  clever  bit  of  exploitation 
both  theatres  did  capacity  business. 


ESCHELMAN  BOOSTED 
AN  OFF  NIGHT  WITH 
A  GIVE-AWAY  GAME 

The  accompanying  photo  is  not  a  shot  o£ 
a  corner  in  a  "general  store,"  despite  its 
close  resemblance  to  one,  but  a  portion  of 
the  lobby  that  was  put  to  work  by  Jimtay 
Eschelman,  manager  of  the  Grand  Theatre, 
St.  Cloud,  Minn.,  to  plug  his  "Screeno" 
night. 

There's  no  need  to  go  into  detail  about 
the  game  of  "Screeno"  at  this  stage  for  the 
promoters  have  taken  pains  to  explain  the 
attraction  to  practically  every  exhibitor  in 
the  country.  At  any  rate,  the  exhibit  con- 


sists of  articles  ranging  from  groceries  to 
suits  of  clothing  for  both  men  and  women 
which  were  awarded  during  the  "Screeno" 
game  every  Tuesday  night.  Leading  mer- 
chants were  represented  among  the  different 
credit  cards. 

While  young  in  years,  Jimmy  is  classed 
as  a  veteran  in  showbusiness  and  one  who 
realizes  that  the  proper  effort  must  be  put 
behind  every  sales  cafnpaign ;  hence  the 
lobby  space  and  special  advertising  devoted 
to  his  Tuesday  box  office  booster.  We  are 
informed  that  the  stunt  transformed  an  off 
night  into  s.  r.  o.  We  will  look  forward  to 
hearing  more  news  from  Eschelman. 


AYRES.  HARRIS  AND 
DUFFUS  USED  PHOTO 
OF  STAR  FOR  SPACE 

Some  movie  fan  up  in  the  Northwest  dug 
up  an  old  photo  of  Warren  William  Krech 
(Warren  William)  when  he  played  the  po- 
sition of  fullback  on  a  high  school  football 
team,  forwarded  it  to  Harry  Billings  at 
the  Garrick  Theatre,  Virginia,  Minn.,  who, 
in  turn,  shot  it  along  to  Manager  Ralph 
Ayres,  of  the  Century  Theatre,  Minneapo- 
lis, where  the  "Match  King,"  a  William 
vehicle,  was  current. 

Aided  by  Publicity  Manager  Jimmy  Har- 
riss  and  Carlton  Duffus,  Ayres  obtained  a 
four-column  head  in  an  exclusive  Minne- 
apolis newspaper,  which  featured  the  photo 
and  a  long,  signed  story  covering  William's 
early  life  and  his  subsequent  theatrical  ca- 
reer. The  material  was  later  sent  out  to 
every  newspaper  in  the  Northwest  Division, 
where  it  fared  equally  well. 

The  above  certainly  was  a  break  and  it 
looks  as  though  honors  will  have  to  be 
divided  between  Billings  and  the  Minneapo- 
lis crew  for  being  right  on  the  job  to  take 
full  advantage  of  a  great  opportunity  to 
grab  off  a  lot  of  valuable  free  publicity. 
Congratulations  to  them  all. 


74 


MOTION    PICTURE  HERALD 


February    25,  1933 


NORTHWEST  PERSONNEL 

HOME  OFFICE 

JOHN  J.  FRIEDL  L  J.  LUDWIG 

Division  Director  Division  Director 


TED  BOLNICK  Booker  and  Buyer 

THEODORE  L.  HAYS  Public  Relations  Department  Director 

CHARLES  WINCHELL  Advertising  Manager 

ROBERT  LAPINER  Office  Manager 

GENE  HUNDREDMARK  Chief  Artist 

JACK  MURRAY    Advertising  Artist 

H.  A.  RUBENS  Maintenance  and  Purchasing  Department 

SOUTHERN  MINNESOTA  DISTRICT 

HARRY  B.  FRENCH,  District  Manager 

MANAGER  ASSISTANT  MANAGER  THEATRE  TOWN 

Karl  Lindstaedt  Paramount  Austin,  Minn. 

Karl  Lindstaedt  State 

Harry  Greenberg  Paramount  Brainerd,  Minn. 

Richard  Bradley  Leonard  Ryan  State  Eau  Claire,  Wis. 

Leonard  Freid  Wisconsin  "  " 

W.  L.  Nicholas  H.  S.  Nicholas  Strand  Fairmont,  Minn. 

Tracy  Barham  Paramount  Faribault,  Minn. 

L.  O.  Kirkeberg  State  Mankato,  Minn. 

Jack  Johnson  Grand  "  " 

E.  L.  Dilley  E.  Hackleman  Grand  Northfield,  Minn. 

Ray  L.  Niles  Lawler  Rochester,  Minn. 

Harry  A.  Salisbury  Empress  "  " 

Fred  Larkin  Paramount  St.  Cloud,  Minn. 

J.  H.  Eshelman  Grand 

E.  P.  Nelson  State  Waseca,  Minn. 

L.  G.  Roesner  Al.  W.  Smith  State  Winona,  Minn. 

Al.  W.  Smith  F.  J.  Kaiser  Winona 


SUBURBAN  GROUP 


M.  G.  MAY  EN,  Supervisor 
CARLTON  DUFFUS,  Advertising  Manager 


J.  T.  McDermott 

American 

Minneapolis,  Minn 

George  Hendrickson 

Arion 

«  X 

John  P.  Read 

T.  Hardy  Coutts 

Aster 

((  (( 

E.  G.  Kane 

Empress 

11  <i 

J.  C.  Strock 

Frank  Schaeffer 

Granada 

(t  tt 

H.  E.  Kelly 

R.  McGee 

Grand 

(f  tl 

William  Keating 

Francis  Wiggins 

Loring 
Nokomis 

11  t< 

H.  A.  Winkler 

W.  H.  Shoaf 

it  it 

A.  Janssen 

A.  Perry 

Palace 

it  it 

V.  Cummings 

Rialto 

it  tt 

Charles  Zinn 

J.  Diedenhofen 

Uptown 

it  tt 

E.  R.  Logan 

T.  Fischer 

Capitol 

St.  Paul,  Minn. 

J.  C.  Stroud,  Jr. 

A.  Hargreaves 

Park 

a  it 

L.  G.  Herd 

E.  Bofferding 

St.  Clair 

i(  it 

Abe  Sunberg 

J.  P.  Soucy 

Uptown 

{Continued  on  following  page) 


PICTURE  INSPIRED 
MANAGER  SEIBEL  TO 
TURN  TECHNOCRATIC 

The  much  discussed  subject  of  tech- 
nocracy was  tied  up  with  newspaper  and 
other  advertising  efforts  made  on  "Fast 
Life"  by  E.  E.  Seibel,  manager  of  the 
Riviera  Theatre,  St.  Paul,  Minn.  In  other 
words,  technocracy,  the  machine  age  and 
the  title  all  signified  Speed,  so  excerpts 
from  a  couple  of  his  ads  read  as  follows: 

"Technocracy  or  Fast  Life?  .  .  .  Tech- 
nocracy claims  energy  and  speed  have  been 
multiplied  75  times  since  the  year  1800 — 
'Fast  Life'  proves  it  in  3,600  split  seconds 
of  dare-devil  romance  and  record-breaking 


action  that  smashes  all  records  for  speed, 
laughs  and  thrills. 

"But  .  .  .  Technocracy  hints  mankind 
has  been  outdistanced  by  multiplied  energy 
and  speed.  So  .  .  .  Metro-Goldwyn-Mayer 
had  to  make  a  picture  that  proves  our  fast- 
stepping  youngsters  of  today  know  how  to 
handle  this  speeded-up  world !"  .  .  . 

Another  ad  was  headed:  "Open  your 
eyes,  Citizens  of  St.  Paul !  Read  This ! ! 
.  .  .  What  does  Technocracy  have  to  do 
with  'Fast  Life'?  .  .  .  How  Fast  Is  Life? 
(There  followed  in  smaller  type  speed 
records  of  fastest  horse,  auto,  plane,  etc.) 
.  .  .  And  Now  a  World's  Record  for  'Fast 
Living'  .  .  .  etc." 

We'll  gamble  that  the  technocracy  gag 
made  'em  read  his  ads. 


BYRON  McELLIGOTT 
STOLE  LOT  OF  SPACE 
ON  CLASSIFIED  GAG 

A  newspaper  tie-up  which  featured  the 
well  known  classified  and  guest  ticket  gag 
netted  153  inches  of  free  space  for  Byron 
McElligott,  manager  of  the  Huron  Theatre, 
Huron,  S.  D.,  and  helped  him  put  "Pros- 
perity" over  to  one  of  the  biggest  week-end 
grosses  of  the  year. 

Readers  will  recall  that  the  idea  is  to 
have    classified    advertisers    in    the  paper 


insert  an  ad  over  a  certain  period  and  get 
a  pair  of  tickets  free  of  charge.  The  swap 
ad  scheme,  another  gag  familiar  to  most 
Club  members,  has  also  been  worked  along 
the  same  lines. 

The  accompanying  photo  shows  a  real 
airplane  that  McElligott  had  placed  in  front 
of  his  theatre  for  a  street  display  on  "Air 
Mail."  Hats  off  to  him  for  making  friends 
with  the  boys  at  the  local  airport. 


KIRKBERG  WAS  FIRST 
TO  CRASH  NORTHWEST 
FOR  'PROSPERITY'  AD 

Distinction  of  crashing  through  for  the 
first  double  truck  on  "Prosperity"  in  the 
Northwest  Division  of  Publix  is  hereby 
chalked  up  to  the  credit  of  L.  O.  Kirkberg, 
manager  of  the  State  Theatre,  Mankato, 
Minn.,  a  piece  of  promotion  which  helped 
him  ring  up  very  satisfactory  returns  on 
the  engagement. 

Owing  to  depressed  business  conditions, 
promotion  of  co-ops  had  been  well  nigh 
impossible  in  Mankato  for  some  time,  but 
Kirkberg,  a  former  newspaperman,  made 
personal  calls  on  all  the  leading  merchants 
and  convinced  them  that  they'd  missed  one 
of  the  greatest  opportunities  in  their  lives 
by  not  climbing  aboard  the  "Prosperity" 
band  wagon.  The  double-truck  was  the  re- 
sult. The  misspelled  word  "gag"  was  fea- 
tured among  the  ads. 

That  wasn't  the  end  of  the  deal,  however. 
Because  of  Kirkberg's  activities  on  the 
above,  mats  were  passed  on  to  other  towns 
in  the  Northwest  Division  and  several  other 
managers  were  able  to  repeat  on  the  idea. 

That  it's  getting  tougher  and  tougher  to 
put  over  single  and  double  truck  coopera- 
tive ads  is  brought  to  the  attention  of  the 
Club  from  time  to  time  in  reports  from 
various  points.  What  was  a  comparatively 
easy  matter  to  promote  several  months  ago 
now  becomes  a  real  feat  and  a  feather  for 
the  cap  of  the  man  who  can  now  go  out 
among  the  merchants  and  put  a  page  or  two 
over.  Congratulations  to  Kirkberg  for  his 
effective  salesmanship.  We'll  hope  to  pub- 
lish further  accounts  of  his  able  showman- 
ship in  future  issues. 


February    25,  1933 


ROUND   TABLE  CLUB 


75 


SPAETH  CONSTRUCTED 
ATMOSPHERIC  FRONT 
TO  SELL  'CABIN'  FILM 

Another  live-wire  showman  in  the  city 
of  Duluth,  Minn.,  is  G.  D.  Spaeth,  manager 
of  the  Lyric  Theatre,  and  we're  showing 
here  a  very  attractive  front  he  engineered 
for  the  showing  of  "Cabin  in  the  Cotton." 
It  will  be  noted  that  a  structure  resembling 
an  old  cabin  was  built  entirely  around  the 
box  office  and  that  baskets  and  plants  of 
cotton  helped  carry  out  the  general  scheme. 
The  picture  was  played  around  the  Xmas 
week-end  and  materially  boosted  up  re- 
ceipts during  the  holiday  slump. 

Another  snap-shot  at  hand  gives  us  an 
idea  of  the  flash  marquee  display  he  made 
for  "Last  Mile"  at  very  small  outlay  of 


money,  the  only  expenditure  being  for  wire. 
The  sign  was  constructed  out  of  old  beaver- 
board  and  some  old  sockets  were  pressed 
into  service.  The  huge  title  was  visible  for 
several  blocks  and  helped  attract  trade  over 
the  holidays. 

On  another  occasion  Spaeth  used  24-sheet 
pictorial  to  cover  one  entire  end  of  the 
lobby  and  produced  a  flash  distinctly  out  of 
the  ordinary.  A  snap-shot,  too  faint  for 
reproduction,  shows  that  this  efifort  was 
made  in  behalf  of  "Rockabye." 

Apparently  Spaeth  also  has  the  N.  W. 
Division  habit  of  crashing  the  front  page 
for  free  newspaper  publicity,  judging  from 
a  tear  sheet  at  hand  that  carried  a  four- 
column  cut  and  caption  plug  for  "You  Said 
a  Mouthful."  It  showed  Joe  Brown  and  a 
bevy  of  Hollywood  beauties  and  mentioned 
the  picture  and  theatre. 

We'll  hope  to  tell  readers  a  lot  more 
about  Spaeth's  work  in  forthcoming  issues 
of  the  Herald  and,  in  the  meantime,  wish 
him  continued  success  with  his  work. 


YOU  CAN  USE  LOGAN'S 
STYLE  REVUE  STUNTS 
TO  PLUG  SPRING  TRADE 

Although  the  following  successful  Style 
Revue  was  staged  during  the  month  of  De- 
cember by  E.  R.  Logan,  manager  of  the 
Capitol  Theatre,  St.  Paul,  Minn.,  spring 
will  soon  be  with  us  and  fashion  shows  will 
again  engage  the  attention  of  a  host  of 
showmen  in  all  parts  of  the  country.  With 
the  thought  that  it  will  serve  as  a  reminder 
that  this  stunt  can  then  be  turned  into  a 
profitable  cooperative  enterprise,  we're  pre- 
senting a  resume  of  his  campaign. 

His  tie-up  was  a  three-cornered  one  be- 
tween the  theatre,  a  leading  local  merchant 


NORTHWEST  PERSONNEL 

TWIN  CITIES  DISTRICT 

BARRY  BURKE,  District  Manager 


DON  ALEXANDER  Advertising  Manager,  Minneapolis 

M.  P.  KELLY  Advertising  Manager,  St.  Paul 

MANAGER  ASSISTANT  MANAGER  THEATRE  TOWN 

Frank  Steffy  Donald  MacKay  State  Minneapolis,  Minn. 

Ralph  Ayer  James  Harris  (also  Advt.)     Century  "  " 

Robert  Le  Fevre  T.  A.  Martin  Lyric 

Harold  Kaplan  George  Aurelius  Paramount      St.  Paul 

E.  E.  Seibel  V.  Smeader  Riviera  "  " 

W.  Van  Camp  E.  M.  Corrigan  Tower 

Bert  Nix  Cameo 


NORTHERN  DISTRICT 

A.  L.  ANSON,  District  Manager 
EARL  LONG,  Advertising  Manager,  Duluth 


R.  L.  Nippert 

Ralph  Parsons 

Paramount 

Bismark,  N.  D. 

William  Llaybrook 

Aster 

Duluth,  Minn. 

Edward  rurni 

Garrick 

George  D.  Irwin 

Lyceum 

vjr.  r .  opaein 

Lyric 

Ci               ^i  ' 

Herbert  Gahagen 

Strand 

Edward  Kraus 

Fargo 

Fargo,  N.  D. 

J.  C.  Ewing 

State 

Eugene  Lavoy 

Dakota 

Grand  Forks,  N.  D. 

Floyd  Nutting 

Paramount 

Floyd  Nutting 

Metropolitan 

t(  t( 

William  McCreary 

State 

Hibbing,  Minn. 

George  Brown 

Garden 

It  « 

George  Langness 

Harvey  Swenson 

State 

Minot,  N.  D. 

H.  F.  Borrenson 

Strand 

t(  tt 

James  Mason 

Moorehead 

Moorehead,  Minn. 

H.  C.  Buchanan 

G.  W.  Carlson 

Peoples 

Superior,  Wis. 

H.  E.  Billings 

Garrick 

Virginia,  Minn: 

K.  G.  Schultz 

State 

SOUTH  DAKOTA 

DISTRICT 

C.  B.  STIFF,  District  Manager 

A.  Sonosky 

Capitol 

Aberdeen,  S.  D. 

Mike  Guttman 

Lyric 

it  i( 

Byron  McElligott 

Huron 

Huron,  S.  D. 

Fred  Weimar 

Bijou 

(t  ii 

Joseph  H.  Ryan 

State 

Madison,  S.  D. 

Burr  Cline 

Paramount 

Mitchell,  S.  D. 

E.  A.  Bricker 

Lyric 

William  C.  O'Hare 

J.  B.  Clements 

State 

Sioux  Wells,  S.  D. 

L.  0.  Daniels,  Jr. 

Egyptian 

Ralph  Phillips 

Carl  Brucker 

Orpheum 

ii  (i 

Mike  Wainstock 

Lyric 

Watertown,  S.  D. 

A.  J.  Molstad 

State 

Willmar,  Minn. 

and  a  local  weekly  newspaper.  The  mer- 
chant furnished  all  clothing  for  the  revue; 
lined  up  local  girls  to  act  as  models,  some 
of  whom  were  professionals;  supplied  the 
theatre  with  a  ladies'  dress  to  be  given  away 
at  the  door ;  presented  an  attractive  window 
display  which  tied-in  the  sponsors  of  the 
show  and  where  and  when  it  would  be  held, 
and  gave  prominent  mention  to  show  and 
playdates  of  both  revue  and  current  film 
attraction. 

The  newspaper  plugged  the  show  for 
three  weeks  in  advance  by  giving  for  the 
first  time  in  its  history  front-page  mention 
to  an  attraction  of  its  kind.  The  paper  also 
allowed  the  theatre  free  space  so  as  to  tie-in 
the  sponsors  of  the  show.  Screen  attrac- 
tions were  given  prominent  billing  in  a 


2x6,  which  broke  1  day  in  advance, 
and  in  a  3x8  which  broke  three  days  in 
advance.  A  well  known  girl's  singing  team 
was  furnished  by  the  paper  to  act  as  an 
added  attraction  between  changes  during  the 
show.  Their  accompanist  supplied  music 
as  the  model  displayed  each  dress. 

In  conclusion  let  us  mention  that  Lo- 
gan's campaign  was  conducted  at  no  cost 
whatever  to  his  theatre  and  that  newspaper 
space,  salaries  for  models,  singing  team, 
give-aways,  etc.,  would  have  run  into  con- 
siderable money  if  he  had  charged  it  to  over- 
head. Many  successful  Fashion  Revues  have 
been  staged  by  other  members  of  this  or- 
ganization and  plans  of  campaigns  outlined 
in  this  department.  So  there  is  really  no 
lack  of  material. 


76 


MOTION    PICTURE  HERALD 


February    25,  1933 


REGAINING  GOODWILL 


Friedl  and  Ludwig  Executed 
Xmas  Show  Campaign  in  Twin 
Cities  That  Produced  Results 


SENSING  that  the  Publix  theatres  in 
the  Twin  Cities  had  lost  a  certain 
amount  of  good  will  through  National 
operation,  Division  Directors  John  J.  Friedl 
and  L.  J.  Ludwig  set  about  to  recapture  this 
as  one  of  their  first  moves  in  the  Publix 
plan  of  decentralized  operation. 

The  first  detail  of  this  drive  was  to  pre- 
sent to  the  two  Twin  City  leading  papers. 
The  "Journal"  in  Minneapolis  and  the 
"St.  Paul  Dispatch-Pioneer  Press,"  a  plan 
whereby  the  newspapers  would  sponsor  in 
all  Twin  City  Publix  theatres  Christmas 
benefit  shows. 

Thus  on  the  morning  of  December  17 
any  one  and  every  one  in  the  Twin  Cities 
was  admitted  to  any  Publix  theatre  for  one 
article  of  clothing,  one  can  of  food  or  one 
usable  toy. 

The  "Minneapolis  Journal"  and  the  "St. 
Paul  Dispatch  and  Pioneer  Press"  went  the 
limit  in  ballyhooing  the  shows.  Front-page 
stories  for  10  days,  boxes  scattered  through- 
out the  paper,  and  numerous  photographs 
made  the  affair  a  huge  success. 

Trucks  were  held  in  readiness  at  each  the- 


atre the  morning  of  the  show  to  carry  "re- 
ceipts" to  charitable  organizations  attend- 
ing to  distribution.  And  enough  supplies 
were  received  to  care  for  many  a  family 
throughout  the  entire  winter. 

Reaction  to  these  shows  was  excellent. 
In  one  sweeping  stroke  the  Twin  City  thea- 
tres reaped  enough  goodwill  with  citizens, 
newspapers,  charitable  organizations  and 
churches  to  insure  the  repetition  of  this  idea 
each  year. 

And  now,  because  of  this  goodwill,  the 
Minneapolis  newspapers  are  carrying  daily 
amusement  columns — the  first  to  appear  in 
these  ultra-conservative  papers  for  years. 

Glancing  through  a  heap  of  tear  sheets 
from  the  several  newspapers  that  sponsored 
the  Xmas  Shows,  only  a  blind  person  could 
fail  to  be  strongly  impressed  with  the  hun- 
dreds of  inches  of  front-page  and  otherwise 
publicity  cheerfully  handed  out  by  the  pub- 
lishers in  support  of  the  occasion,  which 
is  all  the  proof  any  one  needs  of  the  good 
work  done  by  Messrs.  Friedl,  Ludwig  and 
their  St.  Paul  associates  in  the  Publix  or- 
ganization. There  can  be  no  question  that 
they  accomplished  what  they  set  out  to  do. 


MANY  GAGS  USED  BY 
WILLIAM  KEATING  TO 
PUT  OVER  HIS  SHOWS 

A  glance  at  some  show-selling  data  at 
hand  concerning  recent  activities  of  Wm. 
E.  Keating^  manager  of  the  Loring  The- 
atre, Minneapolis,  Minn.,  discloses  that  this 
member  of  the  Northwest  Division  has  been 
employing  a  number  of  gags  to  intrigue  the 
picture  fans  in  his  neighborhood. 

Taking  advantage  of  the  present  craze 
for  jig-saw  puzzles,  he  carved  a  mat  from 
"Pack  Up  Your  Troubles"  into  enough 
pieces  to  satisfy  the  puzzle  coimplex  of 
most  any  fan.  These  were  grouped  and  re- 
produced on  a  herald  and  guest  tickets  were 
offered  for  correct  solutions. 

In  Keating's  district  of  the  city  is  pub- 
lished a  neighborhood  newspaper  which  he 
is  using  to  distinct  advantage,  according  to 
a  copy  at  hand.  It's  a  four-page  tab-size 
affair  and  if  this  issue  is  any  criterion  for 
others,  we'll  say  he  is  getting  away  with 
a  whale  of  a  lot  of  free  space.  Front  page 
and  two  others  carry  two-column  stories, 
cuts  and  ads  of  current  and  coming  attrac- 
tions at  the  Loring,  all  gratis  space. 

Apparently  he  also  believes  in  the  nov- 
elty envelope  as  means  of  exploiting  his 
films,  such  as  the  "For  Men  Only"  gag;  or, 
"An  Important  Message  for  Every  Voter" ; 
or  "Wives  and  Sweethearts  Beware  of  the 
'Red  Headed  Woman,' "  and  another  on 
"Red  Dust,"  which  contained  a  card  and 
some  red  powder  for  the  bearer  to  "save, 
hoard,  sleep  on  it,"  etc. 

In  addition  to  the  above,  Keating  is  using 
various  other  advertising  stunts,  most  of 
which  are  not  costing  him  a  cent.  We'll 
be  glad  to  present  these  in  more  detail  in 
the  future,  or  as  soon  as  he  sends  along 
further  news  of  his  activities.  In  the  mean- 
time, continued  good  luck  to  you.  Bill. 


IRWIN  IS  ANOTHER 
BIG  SPACE  HOUND 
OF  THE  NORTHWEST 

Some  newspaper  tear  sheets  at  hand  dis- 
close that  George  D.  Irwin,  aided  and 
abetted  no  doubt  by  advertising  manager 
Earl  Long,  has  been  getting  away  with  con- 
siderable free  space  in  behalf  of  the  Ly- 
ceum Theatre,  Duluth,  Minn. 

One  batch  shows  he  made  a  tie-up  with 
the  paper  that  carries  Will  Rogers'  com- 
ments for  a  number  of  generous  sized  free 


ads  when  playing  "Too  Busy  to  Work." 
Each  ad  featured  a  mat  from  the  picture 
and  copy  was  equally  divided  between  the- 
atre and  publication. 

Another  lot  shows  that  the  sports  editor 
of  the  paper  was  duly  impressed  with  the 
importance  of  the  picture,  which  featured 
a  recent  football  game  between  Notre  Dame 
and  Southern  California,  and  among  men- 


tion in  various  parts  of  the  sports  section 
stated:  "So  far  as  we  know  this  is  the  first 
time  a  complete  football  game  has  beer* 
reproduced  on  the  screen.  That's  why  tht 
Lyceum  gets  this  little  spiel.  It's  not  adver- 
tising— it's  news." 

Additional  proof  that  Irwin  knows  his 
way  'round  newspaper  offices  is  found  on 
the  front  page  of  another  Duluth  paper, 
which  played  up  a  two-column  cut  and  cap- 
tion of  "The  Panther  Woman."  The  ac- 
companying photo  shows  evidence  of  the 
"Panther  Woman"  Resemblance  Contest  he 
conducted  just  previous  to  play  date  on 
"Island  of  Lost  Souls."  In  other  words, 
snap-shots  submitted  which  nearest  resem- 
bled the  lady  entitled  the  sender  to  partici- 
pate in  the  offered  award  and  guest  tickets. 

The  other  photo  shows  the  Mayor  of 
Duluth  receiving  the  huge  post  card  pur- 
ported to  have  been  sent  this  official  by  no 
less  than  the  great  and  only  Marie  Dressier, 


WESTERN 
UNION 

NBfiiSO  17  HOLLYWOOD.  CM..  120  P.M. 
nAYDR  SNIVELY.  DULUTH, MINN. 

I      AmVvAILING  MYSilF  OF  THI^, 
1  FAST  SenVICE  TO  INVITE  YOU  TO  tli 
I  MY  GUEST  AT  THE  OPENING  OP  f 
I  PROSPERITY  AT  THE  LYCEUM 
I THEATRE  TODAY.  1 

MARIE  DRESSLEI 


who  took  this  way  of  letting  His  Honor 
know  that  he  was  welcome  to  be  present  at 
the  opening  of  "Prosperity."  Needless  to 
mention,  the  gag  received  its  usual  effective 
publicity  in  the  papers  and  otherwise. 

Irwin  trained  his  guns  on  women's  clubs, 
lodges  and  other  organizations  when  ex- 
ploiting "Farewell  to  Arms"  by  sending  out 
telegrams  especially  prepared  for  this  group. 
The  wires  read:  "The  screen  adaptation  of 
Ernest  Hemingway's  famous  novel,  'Fare- 
well to  Arms'  with  Helen  Hayes  and  Gary 
Cooper  comes  to  the  Lyceum  Theatre  for 
four  days  starting  (dates).  'Farewell  to 
Arms'  is  the  greatest  love  story  of  the  dec- 
ade and  we  believe  it  will  be  of  especial 
interest  to  every  woman  in  Duluth.  Will 
you  please  advise  members  of  your  organi- 
zation accordingly."  These  wires  were  ad- 
dressed to  the  membership  of  each  organi- 
zation and  arrangements  were  made  with 
Western  Union  to  have  them  delivered 
while  meetings  were  in  progress.  Informa- 
tion as  to  meeting  time  was  secured  from 
the  society  editor  of  a  local  newspaper.  The 
cost  of  $0.29  per  wire  was  quite  small  con- 
sidering the  large  number  of  people  the  mes- 
sages reached. 

Other  tear  sheets  at  hand  show  that  more 
free  space  was  obtained  by  Irwin  by  using 
the  swap-ad  gag,  of  which  most  Club  mem- 
bers are  by  this  time  familiar.  Guest  tickets 
were  given  to  those  inserting  swap-ads  in 
the  paper  as  a  plug  for  "Prosperity."  On 
another  sheet  we  note  a  three  column  cut 
and  caption,  showing  Al  Hanson,  Col.  W. 
F.  Henry  (newspaper  editor)  and  George 
Irwin,  and  stating  that  these  three  would 
play  host  to  an  orphanage  during  the  Xmas 
season.  More  valuable  free  space  for  Man- 
ager Irwin. 

All  of  which  brings  us  to  a  close  as  far 
as  the  Lyceum  and  George  Irwin  are  con- 
cerned right  now.  More  about  him,  we 
hope,  in  future  issues.  Apparently  he's  an- 
other one  of  the  space-grabbers  of  the  Great 
Northwest. 


February    25,  1933 


ROUND   TABLE  CLUB 


77 


HERE'S  HOW  STROUD 
PACKED  'EM  IN  FOR 
HIS  ELECTION  SHOW 

It's  a  little  late  to  be  reporting  the  "Elec- 
tion Night  Jamboree"  staged  last  national 
election  by  J.  C.  Stroud,  manager  of  the 
Park  Theatre,  St.  Paul,  Minn.,  but  the  way 
he  handled  the  occasion  packed  the  theatre 
to  overflowing  and  his  plan  can  be  filed 
away  for  future  reference. 

His  first  step  was  to  tie-up  with  his 
weekly  newspaper  and  obtain  two  front-page 
stories  and  a  three-quarter  page  gratis  ad. 
Awards,  added  attractions  and  facilities  for 
reporting  the  returns  were  also  promoted. 
The  newspaper  also  furnished  an  adding 
machine,  three  stenographers,  with  type- 
writers, and  10  boys  to  station  in  telephone- 
booths  in  the  neighborhood  to  get  returns 
not  available  to  the  general  public  for  sev- 
eral hours  later. 

Newspaper  Tie-up! 

In  order  not  to  interfere  with  the  screen- 
ing of  an  outstanding  film  booked  for  the 
evening  a  special  screen  was  installed  to 
flash  dection  returns,  in  addition  to  a  spe- 
cial blackboard  with  spot  for  local  flashes. 
The  editor  of  the  newspaper  at  one  time 
tabulated  returns  for  one  of  the  big  Twin 
City  papers  and  graciously  arranged  to  have 
on  hand  complete  equipment  and  charts  to 
expedite  results  broadcast  from  the  radio. 
To  keep  a  more  accurate  check  on  returns 
three  radios,  all  promoted,  were  installed 
in  different  parts  of  the  theatre  so  that  girls 
could  obtain  and  compare  figures  from  three 
dif¥erent  stations.  Before  flashing  the  fig- 
ures on  the  screen  a  final  check  was  made 
in  Stroud's  office. 

The  audience  was  in  a  receptive  mood 
for  the  show  and  the  vaudeville,  picture, 
returns  and  awards  were  enthusiastically  re- 
ceived. An  extra  show  with  added  short 
subjects  was  run  to  take  care  of  the  late 
crowd.  Business  was  excellent. 

Novel  Giveaway  Gag! 

It's  also  a  bit  late  to  report  on  "Red- 
Headed  Woman,"  but  we're  doing  so  in 
order  to  bring  out  the  effectiveness  of  a 
piece  of  novelty  advertising  and  an  oft-used 
little  line  which  appeared  at  the  bottom 
of  a  card  enclosed  in  an  envelope.  Copy 
on  envelope  read :  "Wives  and  Sweethearts 
Beware  of  the  Red  Headed  Woman."  Inside 
it  read:  "The  Picture  Every  Married  Wo- 
man Should  See"  and  other  copy  on  film, 
theatre  and  playdate.  At  the  bottom  in 
small  type  appeared :  "This  Picture  Will 
Not  Be  of  Interest  to  Children.  Please  Do 
Not  Bring  Them." 

He  exploited  "Fugitive"  with  a  three- 
sheet  panel  of  all  the  newspaper  write-ups 
and  small  title  card  in  the  center,  with  each 
write-up  outlined  in  red.  Pink  and  green 
"extra"  copies  gave  additional  color  to  the 
display,  which  occasioned  considerable  com- 
ment from  patrons. 

At  the  time  we  received  this  report  Stroud 
was  working  on  a  Style  Revue  and  Person- 
ality Hair-Dress  combination,  of  which 
we'll  tell  you  more  when  details  arrive.  He 
planned  to  use  nine  models  in  a  tie-up  with 
a  beauty  salon  and  other  merchants,  all  ex- 
penses to  be  paid  for  by  the  several  con- 
cerns. He  also  has  other  important  mer- 
chandising angles  in  mind  and  we  hope  he'll 
send  along  full  details  of  the  entire  cam- 
paign next  time  we  hear  from  him. 


POSTER  ART  WORK 
FOR  THE  THEATRE! 


Looking  after  the  poster-art  needs  of  a 
division  as  widespread  and  large  as  the 
Publix-Northwest  Division  is  by  no  means 
a  small  task,  yet  Gene  Hundredmark  holds 
down  that  spot  and  does  himself  credit,  too. 

We  were  fortunate  in  digging  up  the 
photo  illustrated  here,  which  gives  us  the 
opportunity  of  showing  you  not  only  Gene 
himself,  but  one  of  the  impressive,  seat-sell- 
ing posters  which  are  a  regular  occurrence 
in  Minneapolis. 

In  the  past  when  the  various  house  man- 
agers of  this  division  contributed  their  in- 
dividual showmanship  activities  we  had 
many  occasions  of  admiring  the  fine  poster- 
art  work  being  used,  especially  in  the  Min- 
neapolis-St.  Paul  sections,  but  we  did  not 
know  who  was  the  creater  of  their  art 
work.  This  special  edition  brings  to  light 
the  information  we  long  desired. 

We  are  hopeful  that  this  edition  will  mark 
the  first  step  in  regular  contributions  of  art 
work  from  Gene  Hundredmark.  Since  he 
is  so  well  known  among  other  theatre  artists 
we  feel  sure  that  they  will  welcome  the 
opportunity  of  seeing  his  art  work  regu- 
larly. Come  on.  Gene,  catch  some  of  that 
"All  For  One  and  One  For  All"  spirit;  it 
will  bring  you  the  recognition  you  so  well 
deserve  for  your  fine  work. 


LOBBY  NOVELTY  WAS 
BIG  AID  TO  KAPLAN 
WHEN  SELLING  'RAIN' 

A  small  lobby  novelty,  so  different  and 
compelling  that  it  obtained  newspaper  pub- 
licity on  "Rain,"  was  turned  out  by  Man- 
ager Harry  Kaplan  and  his  staff  at  the  Par- 
amount Theatre,  St.  Paul,  Minn. 

The  display  consisted  of  a  reproduction 
of  one  of  the  sets  in  "Rain"  constructed  of 
odds  and  ends  promoted  from  a  local  floral 
shop. 

Water  running  from  a  fountain  spray  set 
behind  the  advertising  copy  just  above  the 
display  created  the  effect  of  real  rain  falling 
on  the  cottage.  Even  a  small  parrot  within 
a  cage  in  the  cottage  was  complete  in  all 
detail. 

Needless  to  say,  the  display  sold  people 
on  the  fact  that  Joan  Crawford  in  "Rain" 
would  soon  be  shown  at  the  Paramount. 


McCREARY  HAS  PAPER 
ALL  STEAMED  UP  ON 
INSTITUTIONAL  IDEA 

One  of  the  best  ways  we  know  of  to  give 
vou  a  line  on  Billy  McCreary,  city  manager 
for  Publix  in  Hibbing,  Minn.,  is  to  comment 
on  the  newspaper  editorial  mention  his  the- 
atres receive  from  time  to  time  as  to  their 
value  as  public  institutions. 

One  of  two  editorials  before  us  rated  the 
lead  and  dwelt  extensively  upon  the  moral 
a  forthcoming  film,  "Prosperity,"  could  con- 
vey to  audiences.  Another  was  headed  "Ho- 
tels and  Theatres"  and  pointed  out  that 
both  institutions  meant  a  great  deal  more 
to  cities  than  mere  commercial  enterprises, 
mentioning  a  leading  hotel  and  the  two 
theatres  in  charge  of  McCreary.  It  further 
recommended  that  citizens  patronize  both. 

When  his  friends  up  in  the  Northwest 
discuss  Billy  they  openly  compare  his  quali- 
fications as  a  theatre  man  with  the  impor- 
tance of  Hibbing's  open  pit  iron  mine,  which 
is  considered  the  greatest  of  its  kind  in  the 
world.  Likewise,  they  think  McCreary  is 
the  biggest  little  showman  in  the  world. 

He  might  be  termed  a  member  of  the  old 
vaudeville  school,  although  he's  just  turned 
his  thirtieth  year.  Be  that  as  it  may,  he 
was  trained  by  old-timers  who  believed  that 
to  be  a  showman  one  must  act  and  live  like 
one.  And  they  tell  us  that's  just  what  Mack 
does ;  so  successfully,  in  fact,  that  his  houses 
radiate  personality,  and  personality  is  a 
great  tonic  for  the  box  office.  But  don't  get 
us  wrong.  It  isn't  himself  that  he's  stress- 
ing; it's  his  theatres,  first  and  foremost,  as 
evidenced  by  results  at  the  box  office. 


CLUB  MEDAL  TO  ABE 
SONOSKY  FOR  SPACE 
ON  CLASSIFIED  GAGS 

When  it  comes  to  using  classified  page 
tie-ups  for  the  promotion  of  free  space  one 
of  the  Club's  special  Croix  de  Guerres  will 
have  to  be  handed  to  Abe  Sonosky,  man- 
ager of  the  Capitol  Theatre,  Aberdeen,  S. 
D.  There's  no  telling  off  hand  just  how 
much  space  Abe  promoted  in  the  past  six 
months  without  getting  out  our  rule,  but 
it  must  have  amounted  to  hundreds  of 
inches.  Following  are  a  few  of  the  gags 
he  used  to  make  his  fine  showing: 

For  one  he  used  the  gag  of  scattering 
citizens'  names  among  the  different  ads, 
with  a  large  box  calling  attention  to  award 
of  guest  tickets  and  mention  of  current  at- 
traction. Another  consisted  of  a  "Whoo- 
zit"  contest,  conducted  along  practically  the 
same  lines  as  the  Xmas  Shopping  Guide 
promoted  by  E.  V.  Siebel  at  the  Capitol 
Theatre  in  St.  Paul.  This  tie-up  featured 
a  questionnaire  box  in  which  readers  were 
asked  "where  they  could  buy"  certain  ad- 
vertised articles.  It  was  necessary,  of 
course,  to  comb  through  the  page  in  order 
to  dig  out  the  answers.  Guest  tickets  and 
other  awards  were  offered  for  best  solutions. 

For  a  stunt  to  sell  "As  You  Desire  Me" 
he  scattered  among  the  many  ads  on  the 
page  10  which  carried  portions  of  a  synop- 
sis of  the  picture.  The  gag  was  to  find 
and  assemble  them  in  proper  order  and 
participate  in  the  awards.  Others  consisted 
of  scattering  the  letters  spelling  "Horse- 
feathers"  among  the  different  ads;  a  repro- 
duction of  a  jig-saw  puzzle  scene  from 
"Tess  of  Storm  Country,"  and  a  large  dis- 
play ad  secured  through  a  tie-up  with  an 
electric  refrigerator  dealer,  arranged  by  giv- 
ing display  space  for  one  of  the  machines 
in  the  theatre  lobby. 


78 

VARIETY  OF  STUNTS 
USED  BY  CHAS.  ZINN 
TO  SELL  THE  UPTOWN 

Among  District  Manager  Mike  Mayen's 
skippers  of  downtown  and  suburban  theatre 
operation  in  St.  Paul  and  Minneapolis  is 
Charles  Zinn,  manager  of  the  Uptown  The- 
atre and  another  live  wire  of  the  Publix 
Northwest  Division  whose  show-selling  ac- 
tivities will  certainly  be  of  interest  to  all 
his  fellow  showmen  in  this  organization. 

Starting  at  the  top  of  the  list,  we  note  that 
the  Uptown's  Boys  and  Girls  Club  is  in  a 
flourishing  condition  and  apparently  kept 
that  way  by  regular  Saturday  meetings  at 
the  theatre.  Awards  are  promoted  for  mem- 
bers, shows  are  made  possible  by  talent 
within  the  ranks  and  picnics  and  races  are 
held  during  the  proper  seasons  of  the  year. 
At  Xmas  time  the  promotion  of  two  "Lio- 
nel" electric  trains  for  give-aways  proved 
a  most  popular  stunt.  Zinn  uses  the  con- 
ventional Club  card  to  gain  his  Imembership. 

Another  annual  give-away  stunt  and  one 
which  is  generally  put  over  in  the  spring 
is  the  award  of  a  fine  saddle  horse,  par- 
ticularly popular  out  in  the  Twin  Cities  be- 
cause of  local  interest  in  riding.  In  addition 
to  having  a  rider  parade  the  streets,  contest 
for  naming  the  horse,  etc.,  there  are  many 
angles  here  for  exploitation.  The  local  rid- 
ing academy  furnishes  the  horse  gratis  in 
lieu  of  advertising  and  interest  aroused  in 
the  sport.  This  stunt,  we  understand,  has 
turned  out  to  be  one  of  the  most  profitable 
ones  ever  used  in  Zinn's  town. 

Other  activities  include  the  promotion  of 
an  oil  burner  through  a  tie-up  with  a  local 
concern  which  furnished  a  sound  truck  and 
a  fine  display  of  the  apparatus;  a  photo- 
graph gag,  in  which  a  panorama  shot  is 
taken  of  children  in  front  of  the  theatre  and 
portions  later  shown  on  the  screen  in  order 
to  award  guest  tickets  to  those  appearing  in 
the  shot,  and  the  added  attraction  of  a  band 
act  for  "High  School  Week"  during  the 
football  season. 

Kiddie  Revues  and  Style  Shows  also  claim 
Zinn's  attention  and  both  of  these  stunts 
were  successfully  staged  a  short  time  ago. 
The  Kiddie  Revue  is  another  annual  attrac- 
tion and  is  generally  held  during  Xmas  week 
at  no  expense  to  the  theatre.  His  Style 
Show  was  also  cost-free  and  particularly 
successful  this  last  season  because  of  choos- 
ing girls  from  sororities  to  act  as  models 
and  "most  beautiful  girls  on  campus." 

It's  easy  to  conclude  that  Zinn  and  his 
staff  are  very  much  on  the  job  when  it 
comes  to  promoting  cost-free  attractions  for 
their  house  and  we'll  hope  to  pass  along 
a  lot  more  information  concerning  the  Up- 
town in  the  weeks  to  come.  We  have  his 
word  to  Charlie  Winchell  that  he'll  send 
along  more  dope  if  the  Club  needs  it. 


JUST  IN  CASE  ! 

Every  possible  effort  was  made  to  use  all 
material  contributed  for  this  special  edition, 
but  it  is  just  possible  (even  if  we  hope  not), 
that  some  little  bit  may  have  been  lost  in  the 
shuffle.  In  which  case  we  crave  your  in- 
dulgence and  hope  you  will  believe  us  when 
we  say  it  was  not  done  deliberately. 

There  have  been  few  special  sections  that 
we  enjoyed  working  on  more  than  this  be- 
cause the  material  was  unusually  fine  for 
our  department.  If  those  who  contributed 
will  continue  to  send  in  their  activities  in 
the  future  we  will  know  that  our  pages  will 
be  worth  reading  more  than  ever  before. 


MOTION    PICTURE  HERALD 


FLYING  D.  M.! 

"Speed"  French! 

That  nickname,  fied  to  District  Manager 
Harry  French  of  the  Southern  Minnesota 
territory  of  the  Minnesota  Amusement  Com- 
pany some  months  ago,  has  proved  a 
boomerang  on  the  boys  who  pinned  it  on 
Harry. 

For  the  current  issue  of  one  of  the  avia- 
tion magazines  lists  the  name  of  Harry  B. 
French  as  a  full  fledged  airplane  pilot  with 
several  hundred  hours  of  time  to  his  credit. 

A  close  investigation  by  your  reporter 
proves  that  for  the  past  year  Harry  has 
been  sneaking  to  the  Mankato  airport  every 
moment  that  a  district  manager  has  to 
spare,  to  put  in  solo  time  in  his  Curtiss 
Robin.  And  about  two  months  ago,  District 
Manager  French  won  his  wings,  thus  becom- 
ing the  only  flying  D.  M.  we  know  of. 

French  is  a  veteran  of  Northwest  show 
business,  first  operating  his  own  theatre  in 
Mankato,  Minn.;  then  joining  the  old  F.  &  R. 
territory  as  district  manager,  a  post  he  has 
held  continuously  through  all  managements 
of  that  division. 


AL  SMITH  ON  TOUR! 


No,  not  the  Al  you  think  but  Al  Smith 
of  Winona,  Minn.,  manager  of  the  State 
Theatre  there.  He,  Ray  Niles  and  Harry 
French  planned  to  take  a  vacation  in 
Havana  this  year  but,  owing  to  tough  times, 
a  payless  vacation,  etc.,  the  trio  was  held 
to  the  antique  hack  pictured  above.  Instead 
of  basking  along  the  Prado,  Al  went  out 
and  posted  bills. 


February    25,  1933 

KELLY  AND  KAPLAN 
SOLD  'LIVE  MUSIC 
WITH  BIG  CAMPAIGN 

When  M.  P.  Kelly  and  Harold  Kaplan, 
respectively  publicity  manager  and  manager 
of  the  Paramount  Theatre,  St.  Paul,  Minn., 
completed  plans  for  the  building  up  of  an 
indefinite  engagement  of  Lou  Breese  and 
his  orchestra  at  the  theatre,  they  launched 
a  campaign  which  would  have  done  credit 
to  even  a  more  elaborate  program. 

Local  editors,  merchants  and  civic  or- 
ganizations were  all  sold  the  idea  that  the 
return  of  a  band  to  the  theatre  would  mean 
much  to  all  concerned  and  efforts  in  this 
direction  were  greeted  with  a  veritable 
landslide  of  cooperation. 

The  newspaper  devoted  editorial  space  to 
the  importance  of  employing  "live"  mu- 
sicians in  a  time  when  mechanical  devices 
threatened  to  wreck  the  livelihoods  of  those 
engaged  in  orchestra  work  and  front-page 
mention  was  made  of  St.  Paul  officials  at- 
tending the  opening  program,  together  with 
a  statement  that  theatre  parties  would  be 
arranged  by  many  local  merchants. 

Several  papers  devoted  columns  of  free 
space  to  the  move,  carried  cartoons  featur- 
ing the  orchestra  leader  and  published  pho- 
tos of  him  and  other  members  from  time  to 
time.  A  visit  of  Breese  and  his  band  to 
the  State  Hospital  for  Crippled  Children 
was  good  for  another  two-column  story  and 
photo.  A  German  language  paper  also  car- 
ried generous  publicity  on  the  event. 

A  flock  of  newspaper  tear  sheets  at  hand 
offer  additional  evidence  of  cooperation 
among  many  merchants.  All  ads  ranging 
up  to  a  page  in  size  carried  lines  at  the  top 
to  plug  the  new  attraction,  such  as  "Wel- 
come Back  Lou  Breeze ;  Let's  All  Turn  Out 
to  Greet  Lou  Breeze,"  etc. 

We  have  good  authority  for  stating  that 
the  above  was  one  of  the  largest  publicity 
campaigns  ever  given  a  band  leader  in  the 
Northwest  and  it  offers  evidence  of  what 
can  be  done  in  this  direction  when  a  couple 
of  energetic  showmen  decide  to  let  the  whole 
town  know  a  new  attraction  is  on  the  ,  way. 
They  picked  out  their  strongest  selling 
points,  chose  the  best  mediums  of  expres- 
sion and  then  went  to  work. 


CONSTRUCTING  THE  PROGRAM! 

by   BARRY  BURKE,  Twin  City  District  Manager 


VARIETY,  speed  and  balance  must  be 
worked  into  every  program  presented 
in  a  sound  theatre.  If  one  of  the  ele- 
ments above  is  lacking  the  program  as  a 
whole  will  be  flat.  Patrons  may  not  realize 
what  is  wrong  with  the  show,  but  they  will 
leave  the  theatre  feeling  that  they  have  not 
been  properly  entertained. 

For  instance,  a  simple  rule  in  program 
construction  often  overlooked  by  the  aver- 
age manager,  is  that  in  the  majority  of  in- 
stances it  is  smartest  to  send  patrons  out 
of  the  theatre  with  happy  thoughts  in  their 
minds.  That  is  why,  when  we  play  heavy 
screen  tragedies,  with  tragic  endings  we 
often  close  our  shows  with  a  cartoon  or 
novelty. 

My  procedure  in  program  construction 
usually  works  along  the  following  lines : 
First,  I  decide  upon  my  feature  picture 
(which,  after  all,  must  be  the  backbone  of 
the  entertainment),  and  I  then  try  to  select 
the  short  subjects  to  fit  around  the  feature, 
keeping  in  mind  contrast — color — speed. 
Generally,  it  is  impossible  to  see  your  news- 
reel  before  your  program  is  to  open;  there- 


fore, we  have  to  assume  that  we  will  be 
able  to  have  in  the  newsreel  a  novelty,  a 
thrill,  humor  and  items  of  news  interest. 
Assuming  that  the  newsreel  contains  the 
above,  and  that  the  feature  picture  is  light 
drama,  I  would  then  try  to  select  a  car- 
toon (similar  to  a  Betty  Boop,  Mickey 
Mouse,  Krazy  Kat,  or  Bosko)  for  my  sec- 
ond unit  on  the  program.  For  the  third 
unit,  I  would  try  to  select  a  subject  in 
color,  preferably  a  band  act,  or  a  subject 
with  plenty  of  song  and  music  in  it.  For 
the  fourth  unit,  I  would  try  to  select  a 
comedy  (as  an  example,  a  Laurel  &  Hardy, 
or  a  Pitts  &  Todd),  to  be  followed  immedi- 
ately by  the  feature  picture. 

I  am  sure  you  can  appreciate  how  dif- 
ficult it  is  to  try  to  put  in  an  article  all  the 
points  that  are  necessary  to  consider  in 
good  program  construction.  Nevertheless, 
I  feel  you  will  gather  that,  in  my  opinion, 
it  is  necessary  to  have  speed,  contrast,  color, 
humor,  romance,  music,  in  the  proper  con- 
struction of  the  straight  sound  picture  pro- 
gram. 


February    25,  1933 


ROUND   TABLE  CLUB 


79 


MILT  GURIAN 

formerly  in  the  Publix  home  office  booking  de- 
partment, is  Northern  District  booker  for  Minn. 
Amusement  Co. 

V 

L  O.  KIRKBERS 

former  Austin  newspaperman,  transferred  to  show 
business  two  years  ago  and  has  managed  the 
State,  Mankato,  Minn.,  ever  since. 

V 

DICK  BRADLEY 

old-timer  in  Northwest  show  business,  is  now 
manaqinq  the  State,  Eau  Claire,  Wis. 

V 

RAY  L.  NILES 

has  one  of  the  sweetest  managerial  jobs  in  show 
biz.  Handles  the  Rochester,  Minn.,  theatres. 
This  is  home  of  famous  Mayo  clinic. 

V 

FRED  LARKIN 

has  returned  to  his  first  love  after  an  absence  of 
nearly  three  years.  Fred  is  handling  the  Para- 
mount, St.  Cloud.  ^ 

HARRY  SALISBURY 

manager  of  the  Empress,  Rochester,  who  was 
severely  injured  in  an  auto  accident  last  year,  is 
just  about  ready  to  discard  the  crutches.  Good 
luck,  Harry.  ^ 

AL  SMITH 

is  not  from  New  York.  He's  managing  the  State 
theatre,  Winona,  Minn. 

V 

L  O.  DANIEL,  JR. 

Publix  New  York  contact  ad  man,  is  now  handling 
the  managerial  duties  of  the  Egyptian,  Sioux 
Falls,  S.  D. 

V 

ABE  SONOSKY 

has  made  a  reputation  for  himself  as  manager  of 
the  Capitol  theatre,  Aberdeen,  S.  D.  Abe  has 
put  over  a  free  space  tie-up  practically  every 
week  since  he  has  been  in  Aberdeen. 

V 

H.  E.  BILLINGS 

grand  old  daddy  of  Northwest  show  business,  Is 
still  showing  the  boys  how  to  do  it.  Using  lamp 
black  and  a  flit  gun,  he  has  been  building 
enormous  display  signs  in  snow  banks  along  main 
highways  into  his  town.    Good  until  snow  melts. 


JOE  H.  RYAN 

recently  celebrated  his  twentieth  anniversary  as  a 
showman  in  Madison,  S.  D.  Joe  manages  and 
owns  the  State  theatre. 

V 

JOHN  BRANTON 

is  booking  the  South  Dakota  and  Southern  Min- 
nesota territory  for  Minnesota  Amusement  Co. 

V 

JACK  MURRAY 

former  New  York  art  teacher  and  newspaper  ad 
artist  under  Lem  Stewart  with  Publix  New  York 
office,  is  handling  newspaper  art  work  for  Min- 
nesota Amusement  Co. 

V 

EARL  LONG 

formerly  home  office  contact  for  New  England 
Publix  theatres,  is  holding  down  the  post  of  Ad 
Director  for  the  Duluth,  Minn.,  theatres. 


GEORGE  IRWIN 

is  back  in  the  town  of  Duluth,  Minn.  This  time 
guiding  the  destinies  of  the  ace  house,  the 
Lyceum. 

V 

JIMMIE  EWING 

former  manager  of  the  Colonial,  Watertown,  is 
now  directing  the  State,  Fargo,  N.  D. 


WM.  C.  O'HARE 

is  now  managing  the  State  theatre,  Sioux  Falls, 
S.  D. 

V 

GEORGE  LANGNESS 

who  has  operated  throughout  the  Northwest 
territory,  is  now  managing  the  State,  Minot,  most 
northern  and  western  town  in  territory. 


HARRY  GREENBERG 

manager  of  the  Paramount,  Brainerd,  Minn.,  has 
again  lined  up  vacation  giveaways  at  resorts  in  his 
lake  territory  for  theatres  throughout  Middlewest. 

V 

BOB  LaPINER 

Legionnaire  and  war  veteran,  is  holding  down 
two  jobs  with  Minnesota  Amusement  Co.,  office 
manager  and  civic  contacts. 


CARLTON  DUFFUS 

has  resumed  his  duties  as  advertising  manager  of 
the  Twin  City  Suburban  theatres. 

V 

RALPH  AYER 

managing  the  Century,  Minneapolis,  is  now  a 
proud  papa.    Mother  and  son  just  great! 

V 

FRANK  STEFFY 

known  to  Broadway  as  one  of  Fox's  ace  managers, 
is  now  guiding  the  destinies  of  the  State,  aca 
Minneapolis  house. 

V 

ROBERT  LeFEVRE 

has  achieved  the  reputation  of  being  the  iivest 
showman  on  the  Minneapolis  Rialto  because  of 
his  sensational  fronts  at  the  Lyric. 

V 

EV.  SEIBEL 

former  ad  man  and  now  manager  of  the  Riviera, 
St.  Paul,  has  put  that  house  over  to  excellent 
business  through  unusual  ad  campaigns  that  have 
the  whole  town  talking. 

V 

M.  P.  KELLY 

advertising  director,  St.  Paul  theatres,  scored  a 
beat  by  lining  up  all  merchants  in  city  to  co- 
operate In  selling  Paramount  Band  Show. 

V 

BERT  NIX 

is  now  managing  the  Cameo,  St.  Paul's  newest 
family  theatre.     (The  remodeled  Alhambra.) 

V 

JOHN  P.  READ 

known  to  show  people  through  the  country,  is  now 
directing  the  Aster  theatre,  Minneapolis. 

V 

WM.  KEATING 

of  the  Loring,  Minneapolis,  is  the  only  manager 
to  Introduce  smoking  in  a  theatre  in  the  Northwest. 
Balcony  used  for  this  purpose  to  promote  younger 
patrons. 

V 

CHAS.  ZINN 

packed  his  theatre.  The  Uptown,  Minneapolis,  by 
arranging  a  Hollywood  Star  Impersonation  Night. 
University  of  Minnesota  Masquer's  Club  furnished 
the  talent  at  no  cost. 


STEADY  ADVERTISING 
EFFORT  RESPONSIBLE 
FOR  NILES'  GROSSES 

Constant  merchandising  and  advertising 
effort  are  responsible  to  a  large  extent  for 
the  satisfactory  grosses  turned  in  at  the 
Lawler  Theatre,  Rochester,  Minn.,  by  Ray 
Niles,  city  manager,  and  his  able  assistants, 
Don  Frederickson  and  Harry  Salisbury. 

Perhaps  in  no  other  city  in  the  country 
is  it  so  necessary  to  watch  advertising  and 
merchandising  details  so  closely.  Yet  Niles 
and  assistants  are  able  to  capitalize  on  every 
major  stunt  offered  by  the  industry  as  a 
whole.  The  best  proof  of  this  is  the  fact 
that  on  "Prosperity"  Niles  prepared  a  spe- 
cial page  of  cooperative  advertising  that 
brought  in  over  1,200  replies. 

More  than  10  per  cent  of  the  population. 
That's  getting  results !  The  accompanying 
photo  (Ray  doesn't  know  this  is  in  circula- 
tion) shows  Niles  himself,  seated  before  his 
desk  with  the  answers  mentioned  above. 
The  lettering  at  the  left  is  Charlie  Win- 
chell's. 

Another  stunt  of  interest  was  a  clever 


bit  of  publicity  obtained  on  "The  Island  of 
Lost  Souls."  One  of  the  Rochester  entrants. 
Miss  Catherine  Witte,  received  a  letter  from 
Kathleen  Burke,  winner.  Niles  had  the  girl 
hold  this  letter  until  just  before  the  picture 
played  his  theatre,  then  sold  the  newspaper 
the  idea  of  reproducing  it  as  a  local  feature. 

Niles  and  his  staff  constitute  another  im- 
portant link  in  the  Publix  Northwest  Di- 
vision and  we'll  join  with  the  rest  in  wish- 
ing him  continued  success  with  his  job. 
We'll  be  looking  for  further  word  from  Ray. 


BERRESON  PROMOTED 
VALUABLE  PUBLICITY 
FOR  FOOTBALL  FILM 

Much  valuable  newspaper  publicity  was 
secured  on  "All  American"  by  H.  F.  Berre- 
son,  manager  of  the  Strand  Theatre,  Minot, 
S.  D.,  by  sponsoring  a  meeting  to  decide 
what  players  on  the  several  local  football 
teams  have  rendered  the  most  effective  ser- 
vices during  the  past  season. 

He  timed  his  guest  party  at  the  theatre 
for  the  leading  squads  on  the  night  follow- 
ing a  dinner  given  the  players  by  the  prin- 
cipal of  the  local  high  school,  during  which 
plaques  were  presented  to  those  chosen 
by  the  appointed  committees.  As  the  result 
of  this  publicity  the  picture  played  to  two 
packed  houses  on  off  nights. 


Notice  to  Members: 

PLEASE  be  sure  to  notify  the 
Chairman  of  any  change  of  address. 

—THANK  YOU. 


80 


MOTION    PICTURE  HERALD 


February    25,  1933 


THE  I^ELEASE  CHACT 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  nnay  have  a  short-cut  towards  such 
information  as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the 
distributors.    Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1932,  unless  otherwise  specified. 


ALLIED  PICTURES 

Features 


Title 


Star 


Rvnning  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Cowboy  Counsellor   Hoot  Gibson-Slieila  Manners  Oct.     15  63.... Oct.  8 

Intruder,  The   Monte  Blue-Lila  Lee  Dec.    26  69. Jan.  I4.'33 

Iron    Master,   The  Lila  Lee-Reginald  Denny  Nov.      I  69  Dec.  10 

Officer  13   Monte  Blue-Lila  Lee  Nov.    26  67  Dec.  3 

Parisian    Romance,   A  Lew  Cody-Marion  Shilling  Oct.      1  77  Sept.  17 

Coming  Feature  Attractions 

A  Shriek  in  the  Night  Ginger  Rogers-Lyle  Talbot  

Anna  Karenina   

Beyond  the  Law    

Boots  of  Destiny  Hoot  Gibson   

Cheaters   

Davy  Jones'  Lo'^ker  

Dude  Bandit,  The  Hoot  Gibson-Gloria  Shea   „ 

Eleventh  Commandment   Marion  Marsh-Theo.  Von  Eltz  

Midnight  Alarm   

Nesters.  The   Monte  Blue   

Pullman  Car   

Red  Kisses   

Silk  Trimmed   

Slightly  Used   

Sphinx,  The   

Three  Castles   

Valley  of  Adventure.  The  Monte  Blue   

Without  Children   


COLUMBIA 

Features 

Title  Star 

Air  Hostess   Evalyn    Knapp-James    Murray-  Rel. 

Thelma  Todd   Jan. 

As  the  Devil  Commands  Alan    Dinehart-Neil  Hamilton- 
Mae  Clarke   Dee. 

Bitter  Tea  of  General  Yen  B.  Stanwyck-Nils  Asther  Jan. 

Child  of  Manhattan  John  Boles-Nancy  Carroll  Feb. 

Deception   Leo  Carriilo-Barbara  Weeks- 
Nat  Pendleton   Nov. 

End  of  the  Trail,  The  Tim  McCoy-Luana  Walters  Dec. 

Fighting  for  Justice  Tim  McCoy-Joyce  Compton  Pec. 

Forbidden  Trail   Buck  Jones-Barbara  Weeks  Nov. 

Last  Man,  The  Chas.   Bickford-C.  Cummlngs. .  . .  Aug. 

Man  Against  Woman  Jack   Holt-Lillian   Miles  Nov. 

Man  of  Action  Tim  McCoy-Caryl  Lincoln  Jan. 

McKenna  of  the  Mounted  Buck  Jones-Greta  Granstedt  Aug. 

Night  Club  Lady,  The  Adolphe  Menjou-Mayo  Methot- 

Skeets  Gallagher   Aug. 

Night  Mayor,  The  Lee  Tracy-Evalyn  Knapp  Aug. 

No  More  Orchids  Carole  Lombard-Lyle  Talbot  Nov. 

Obey  the  Law  Lee  Carrillo-Lois  Wilson-Dickie 

Moore   Jan. 

Speed  Demon   Wm.  Collier,  Jr. -Joan  Marsh  Nov. 

Sporting  Age,  This  Jack  Holt-Evalyn  Knapp  Sept. 

State  Trooper   Regis  Toomey- Evalyn  Knapp  Feb. 

Sundown  Rider.  The  Buck  Jones-Barbara  Weeks  Dec. 

That's   My  Boy  R.   Cromwell -Dorothy  Jordan- 
Mae  Marsh   Oct. 

Treason   Buck  Jones-Shirley  Grey  Feb. 

Vanity  Street   C.   Bifkford-Helen  Chandler  Oct. 

Virtue   Carole   Lombard-Pat  O'Brien. ..  .Oct. 

Washington   Merry-Go-Round   .Lee  Tracy-C.  Cummlngs  Oct. 

Western  Code,  The,.  Tim  McCoy-Nora  Lane  ^Sept. 

White  Eagle   Buck  Jones-Barbara  Weeks  Oct. 


Running  Time 
Date       Minutes  Reviewed 
I5,'33  67.  Jan.    28. '33 

24  

6.'33           89  Nov.  26 

4/33  71. Jan.    21, '33 

4  67.  Jan.  I4,'33 

19  

28  

18  

31  71... Sept.  24 

15  68  Dec.  10 

20. '33  57  

26  66  

27    68  Sept.  3 

19  68  Dec.  3 

25  74....  Nov.  19 


33  69  

 65  Nov.  26 

 67.... Oct.  15 

33  

f"'i 
.Dec.  3 


33. 


.71.. 


.67....  Oct.  29 
.69...  Nov.  5 
.78... Get.  I 

.67.'.'.'6i!t.""i 


Coming  Feature  Attractions 

Beneath  the  Sea  Raloh  Bellamy-Fay  Wray  

Brief  Moment   Barbara  Stanwyck   

California  Trail,  The  Buck  Jones-Helen  Mack  Mar.  24,'33. 

Destroyer,  The   

Free  Ranger   Tigi  McCoy- Alice  Dahl  

King  of  the  Wild  Horses  Wm.  Janney- Dorothy  Appleby  

Mike 


Murder  of  the  Circus  Queen  .. Adolphe  Menjou-Greta  NIssen  

Parole  Girl   Mae  Clarke-Ralph  Bellamy  

Pearls  anS  Emeralds  

Rules  for   Wives  7  

Silent  Men   Tim  McCoy-Florence  Britton  

So  This  Is  Africa  Bert  Wheeler-Robt.  Woolsey- 

Raquel  Torres   70  Jan.    28, '33 

Soldiers  of  the  Storm  Regis  Toomey-Anita  Page  

Tamnico   Jack  Holt-Raquel  Torres  

Unknown  Valley   Buck  Jones   

When  Strangers  Marry  Jack  Holt-Raquel  Torres-Fay 

Wray   


FIRST  DIVISION 

Features 


Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Big   Drive.  The  ..Jan.    I9,'33  90. Jan     28, '33 

Condemned  to   Death  Arthur   Wontner   Sept.   15  70.     July  23 

Goona  Goona   Nov.    25  65  Aug.  27 

Monte  Carlo  Madness  Sari  Maritza   Sent.    15  64  June  II 

Ringer,  The   Franklyn  Dyall  Sept.    15  60  June  II 


FIRST  NATIONAL 

Features 


Title  Star  Rel. 

Blondie   Johnson   Joan   Blondell-Chester   Morris  Feb 

Cabin  in  the  Cotton  Richard   Barthelmess    Oct.' 

Central  Park  . ._.  Joan  Blondell    Dec. 

Crash.  The   Ruth  Chatterton   Oct. 

Crooner   David    Manners   Aug. 

Or    X   Lionel  Atwill-Fay  Wray  Aug. 

Employees    Entrance   W.   William -Lorctta  Young  Feb 

Frisco  Jenny   Ruth  Chatterton   Jan. 

Life  Begins   Loretta  Young-Eric   Linden  Oct. 

Match    King.  The  Warren  William-Liii  Damita  Dec 

Silver  Dollar   Edward  G.  Robinson  Dec. 


Runninn  Time 
Date       Minutes  Reviewed 

25,'33  69.  Feb.  4.'33 

15  76  Sent,  in 

10  55  . . .  Nov. 

8  58  Sept. 


20. . . . 

27  

1 1, '33. 
I4.'33. 

I  

31.... 
24.... 


.  .77. 
..75. 
..76. 
.  .72. 
..79. 
..78. 


.  Aug. 
. .  June 
. .  Dec. 
. .  Dec. 
. .  Aug. 
. .  Dec. 
. .  Nov. 


They  Call  It  Sin  Loretta  Young-Geo.   Brent  Nov. 

Tjiree  on  a  Match  Blondell-Wiiliam-Dvorak-Davis..  Oct. 

Tiger  Shark   Edward  G.   Robinson  Sept. 

20,000  Years  in  Sing  Sing.  .  ..Bette   Davis-Spencer  Tracy  Feb. 

You  Said  a  Mouthful  Joe  E.  Brown  Nov. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


5  74....  Sept.  _ 

29  64  Oct.  I 

24  80  Aug.  27 

I, '33  81  Nov.  5 

26  72....  Nov.  19 


Coming  Feature  Attractions 

Central   Airport   Richard   Barthelmess   Apr.    15, '33.. 

Elmer  the  Great  Joe  E.  Brown  

Ex-Lady   Bette  Davis-Gene  Raymond  Apr.  8,'33.. 

Grand  Slam  Paul    Lukas-Loretta   Young  Mar.  18,'33.. 

Lilly  Turner   Ruth  Chatterton-Geo.  Brent  

Little  Giant,  The  Edward  G.  Robinson  

Mind  Reader,  The  Warren   William-C.  Cummlngs. ..  Apr.  1,'33.. 

She  Had  to  Say  Yes  Loretta    Young-Lyle  Talbot  

Silk  Express,  The  NeU   Hamilton-Sheila  Terry  


.62.. Feb.  I8,'33 
.65.. Jan.  I4,'33 


FOX  FILMS 

Features 

Title  Star  Rel. 

Broadway  Bad   Joan  Blondell-Ginger  Rogers- 

Ricardo  Cortez   Feb. 

Call   Her  Savage  Bow-Owsley-Todd-Roland   Nov. 

Cavalcade   Clive  Brook-Diana  Wynyard  

Chandu,  The  Magician  Edmund    Lowe  -  Bela    Lugosi  - 

Irene  Ware   Sept. 

Congorilla   Mr.  &  Mrs.  Martin  Johnson  Aug. 

Dangerously  Yours   Miriam  Jordan-Wa)-ner  Baxter. .  .Jan. 

Down  to  Earth  Will  Rogers-Irene  Rich  Sept. 

Face  in  the  Sky  Spencer  Tracy-Marian  Nixon- 
Stuart  Erwin   Jan. 

Golden  West,  The  Geo.    O'Brien-Janet  Chandler- 
Marion  Burns   ,  Oct. 

Handle  with  Care  Jas.  Dunn-Boots  Mallory  Dec. 

HaJ  Check  Girl  Sally  Eilers-Ben  Lyon  Sept. 

Hot  Pepper   Victor  McLaglen-Edmund  Lowe- 

Lupe  Velez-EI  Brendel  Jan. 

Infernal  Machine   Genevieve  Tobin-Chester  Morris- 
Alexander  KIrkland   Feb. 

Me  and  My  Gal  Joan  Bennett-Spencer  Tracy  Dec. 

Painted  Woman,  The  P.  Shannon-Spencer  Tracy- Wm. 

Boyd   Aug. 

Rackety  Rax   Victor  McLaglen-Greta  Nissen- 

Nell  O'Day   Oct. 

Robbers  Roost   George  O'Brien-Maureen 

O'Sullivan   Jan. 

Second  Hand  Wife  Sally   Ellers-Ralph    Bellamy  Jan 

Sherlock  Holmes   Clive   Brook-Miriam    Jordan  Nov, 

State   Fair   Warner  Baxter-John  Boles-Mir- 
iam Jordan   Oct. 

Six  Hours  to  Live  George  O'Brien-Nell  O'Day  Feb. 

„    .     .  .  Janet   Gaynor-Will  Rogers-Lew 

Smoke   Lighting    Ayres  -  Sally    Filers  -  Norman 

Foster- Frank  Craven  Feb. 

Tess  of  the  Storm  Country. ...  Janet  Gaynor-Chas.   Farrell  Nov. 

Too  Busy  to  Work  Will  Rogers-Marian  Nixon  Nov. 

Walking  Down  Broadway  James    Dunn  -  Boots  Mallory. 

Zasu  Pitts-Minna  Gomfaell  

Wild    Girl   Joan  Bennett  -  Charles  Farrell - 

Ralph   Bellamy   Oct. 


Running  Time 
Date       Minutes  Reviewed 

24,'33  

27  88  Dec.  3 

 1 10.  Jan.  14,'33 


18  74... Sept.  17 

17  72  July  ID 

29, '33  73.  Feb.  4,'33 

4  73...  July  23 

I5.'33  77.  Feb.  4,'33 

30  74  Oct.  15 

25  75....  Dec.  24 

25    64.... Sept.  24 

22,'33  76.  Jan.  28,'33 

I0,'33  

4  78....  Dec.  17 

21  72... .Aug.  13 

23  75.... Oct.  29 

8,'33  64. Jan.  2I,'33 

I, "33          64. Jan.  2I,'33 

6  69....  Nov.  26 

16  80.... Oct.  29 

17,'33  


I0,'33...  lOO.Feb.  4,'33 

20  75.. ..Nov.  26 

13  70  Nov.  12 


9  74.... Oct. 


Coming  Feature  Attractions 

Adorable   Janet  Gaynor-Henry  Garat  

After  the  Ball  Esther  Ralston-Basil  Rathbone  . . Mar.  I7,'33. 

Bondage   Dorothy  Jordan-Alex.  KIrkland. .  .Apr.  I4.'33. 

Five  Cents  a  Glass  Marian  Nixon   Mar.  24,'33. 

Giant  Swing.  The   Ricardo  Cortez-Norman  Foster  

Humanity   Boots  Mallory-A.   KIrkland  Mar.  3,'33. 

I  Loved  You  Wednesday   Philip  Merivale   

Man-Eater   Marion  Burns-Kane  Richmond  

Mv  Lips  Betray  Lilian    Harvey-John  Boles  

Pilgrimage   Marian  Nixon-Norman  Foster  

Pleasure  Cruise   Genevieve  Tobin-Roland  Young...  Mar.   31, '33. 

Sailor's  Lujk   James  Dunn-Sally  Filers   Mar.  I0,'33. 

Trick  for  Trick  

Warrior's  Husband   Elissa    Landi-Ernest  Truex- 

David  Manners   

Zoo  in  Budapest  Gene  Raymond-Loretta  Young  Apr.  I4,'33., 


FREULER  FILM  ASSOCIATES 

Features 


Title  Star 

Deadwood   Pass   Tom  Tyler   

Fighting  Gentleman.  The  Wm.   Collier,  Jr.-Jesephine 

Dunn-N.  Moorhead   Oct. 

Fortv-Niners,   The   Tom  Tyler   Oct. 

Gambling  Sex   Ruth  Hall-Grant  Withers  Nov. 

Kiss  of  Arabv  Maria  Alba-Walter   Byron  Feb. 

Penal  Code.  The  Reais  Toomey-Helen  Cohan  Dec. 

Sivage   Girl.   The  Rochelle  Hudson- Walter  Byron  . .Dec. 

When  a  Man  Rides  Alone  Tom  Tyler   Jan. 


Running  Time 
Rel.  Date       Minutes  Reviewed 
Feb.  23,'33  


7.... 
28... 

21  

15, '33. 
23.... 

5  

15.'33. 


.65. 
.59. 
.65. 


Oct.  IS 


Coming  Feature  Attractions 


Black  Cat.  The. 

East  of  Sudan  

Easy  Millions   Skeets   Gallagher- Dorothy  Bur- 

gess-Myrna   Kennedy   Mar.    15, '33. 

Green  Paradise   

My  Wandering  Boy  

Red  Man's  Country  

Silent  Army.  The  

Sisters  of  the  Follies  


MAJESTIC 

Features 


Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Crusader,  The   Evelyn  Brent- H.   B.  Warner  Oct.      I  72  Oct.  tt 

Gold   Jack   Hoxie-Alice   Day  Sept.    15   53   

Hearts  of  Humanity  Jean  Hersholt-Jackie  Searl  Sept.     1  70  Sept.  24 

Law  and  Lawless  Jack  Hoxie-Hllda  Moreno  Nov.    3ft   62  

Outlaw  Justice   Jack  Hoxle-Dorothy  Gulliver  Oct.      1  61   


February    25.    I  933 


MOTION    PICTURE  HERALD 


81 


(THE  I^ELEASE  CHAKT— CCNT^t) } 


Running  Time 

Title  Star  Rel.  Date       IVIinutes  Reviewed 

Ptiantom  Express,  The  Sally  Blane-Wm.  Collier.  Jr  Sept.   IS  70  Sept.  24 

Public  Be  Damned.  The  Pat  O'Brien-Evelyn  Brent  Feb.  28.'33  

Unwritten  Law,  The  Greta  Nissen-Skeets  Gallagher ...  Nov.    15  70. .Jan.  4.'33 

Vampire  Bat.  The  Lionel  Atwill-Fay  Wray  Jan.    21, '33  67.. Jan.  28.'33 

Via  Pony  Express  Jack  Hoxie-IVlarceline  Day  Feb.     6.'33  62   

Woman  in  the  Chair.  The  Feb.  I5,'33  

Coming  Feature  Attractions 

Back  Stage  Mystery  ■■•  

Free  Love   Jack  Hoxie-Betty  Boyd  Mar.     I. '33  

Gun  Law   ■•  ■■■■  

Sing.  You  Sinner  ,  Mar.  1.33  

Trouble  Buster   Jack  Hoxie-Lane  Chandler  Mar.     I. '33  


MAYFAIR  PICTURES 

Features 


Title  Star 

Behind  Jury  Doors  Helen  Chandler-Wm.  Collier,  Jr. ..  Dec. 

Heart   Punch   Marion  Shilling-L.  Hughes  Oct. 

Her   Mad    Night  Irene  Rich-Conway  Tearle  Oct. 

Justice  Takes  a  Holiday  Feb. 

Malay  Nights   John  Mack  Brown-D.  Burgess- 
Ralph    Ince   Nov. 

Midnight  Morals   Beryl   Mfrcer-Chas.  Delaney- 

Gwen  Lee   Aug. 

Midnight  Warning   William  Boyd-Claudia  Dell  Nov. 

No  Living  Witness  Barbara  Kent-Gilbert  Roland  Sept. 

Revenge  at  Monte  Carlo  Feb. 

Sister  to  Judas  Claire  Windsor-John   Harron  Jan. 

Tangled   Destinies   Lloyd  Whitlock- Doris  Hill  Sept. 

Trapped  in  Tia  Juana  Edwina  Booth-Duncan  Renaldo. . .  Aug. 

METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Blondie  of  the  Follies  Marion  Davies-R.  Montgomery.  .  .Aug. 

Clear  All  Wires  Lee  Tracy-Benita    Hume   Feb. 

Divorce  in  the  Family  Jackie  Cooper   Aug. 

(Reviewed  under  the  title  "After  Divorce") 

Faithless   T.  Bankhead-R.  Montgomery  Oct. 

Fast  Life   William   Hains-Madge   Evans. ...  Dec. 

Plesh   Wallace  Beery- Karen  Morley- 

Ricardo  Cortez   Dec. 

Grand  Hotel   Garbo-John  Barrymore   .Sept. 

Kongo   Walter  Huston-Lupe   Velez  Oct. 

Mask  of  Fu  Manchu,  The  Boris  Karloff   Nov. 

Men  Must  Fight  Phillips  Holmes-Diana  Wynyard  . .  Feb. 

Outsider,  The   Harold   Huth-Joan   Barry  Jan. 

Pack  Up  Your  Troubles  Laurel  &  Hardy   Sept. 

Payment  Deferred   M.  O'Sullivan-C.  Laughton  Oct. 

Prosperity   Dressler-Moran   Nov. 

Rasputin  and  the  Empress  Ethel,  John  and  Lionel  Barry- 
more   Dec. 

Secret  of  Madame  Blanche,  The.  Irene  Dunne-Phillips  Holmes. ...  Feb. 

Smilin'  Through   Norma  Shearer- Fredric  March- 
Leslie   Howard   Sept. 

Son    Daughter   Helen   Hayes-Ramon    Novarro. .  . .  Dee. 

Strange  Interlude   Norma  Shearer-Clarke   Gable  . ...  Dec. 

Whatl    No  Beer?   Buster  Keaton-Jimmy  Durante.  .  .Feb. 

Whistling  in  th«  Dark  Ernest  Truex-Una   Merkel  Jan. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


1  

15  

1  

'33 

67 
.  . .64. 
.  . .67. 

...Oct.  29 
. . .  Oct.  29 

1    

1  

15.  . 

.  ..61. 

...Aug.  13 

15  

'33 

. ..65. 

...Sept.  17 

l.'33.. 
1  

. ..75. 

.Feb.  I8,'33 

Date 
20. 
24, 
27. 

15. 
16. 


Running  Time 

Minutes  Reviewed 

 90  Sept.  10 

33  Feb.  I8,'33 

 78  Aug.  20 


1 . 

5. 
17,' 
28,' 
17. 

8. 
18. 

23. 
3.' 

24. 
23. 
30. 
10.' 
21, 


 74  Oct.  15 

 75  Dec.  10 


..75  Dec.  17 

.115  Apr.  16 

..86  Nov.  26 

.67  Dec.  10 


33 

33!. ...90. .May    2. '31 

 64  July  9 

 76  Sept.  24 

 76  Nov.  12 


 127....  Dec.  31 

33  78.  .Jan.  21. '33 


 100  Oct.  22 

 79.. Jan.  7,'33 

 112  Sept.  3 

33  78  .  Feb.  II, '33 

33  78..  Feb.  4.'33 


Coming  Feature  Attractions 

Bombshell   Jean  Harlow   

Dancinj)  Lady,  The  Joan  Crawford  

Gabriel  Over  the  White  House.  Walter  Huston-Karen  Morley  

Hell  Below   Robt.    Montgomery-Jimmy  Du- 

rante-Robt.  Young-Walter 

Huston-Madge    Evans   Mar.  24,'33. 

La  Tendresse   Norma  Shearer   

Made  on  Broadway  Robt.  Montgomery-Mae  Clarke  

Man  oa  the  Nile  Ramon   Novarro-Myrna  Loy  

Peg  0'   My  Heart  Marion  Davies-Onslow  Stevens  

Reunion  In  Vienna  John    Barymore-Diana  Wyn-   

yard- Frank  Morgan  

Rivets   John  Gilbert-Mae  Clarke  Mar.  I7,'33. 

Service   Lewis   Stone-Benlta  Hume- 
Lionel  Barrymore   

Soviet   Clark  Gable- Wallace  Beery  

Tarzan  and  His  Mate  J.   Weissmuller-M.  O'Sullivan  

Today  We  Live  Joan  Crawford-Gary  Cooper  Mar.  I0,'33. 

Tugboat  Annie   Marie  Dressier- Wallace  Beery  

Turn  to  the  Right  

White  Sister.  The  Helen  Hayes-Clark  Gable   Mar.  3."33. 


MONOGRAM  PICTURES  CORPORATION 

Features 


Title  Star  Rel.  Date 

Crashin'    Broadway   Rex    Bell   Dec.  30 

Diamond  Trail.  The  Rex    Bell   Dec. 

Fighting  Champ.  The  Bob  Steele   Dec. 

From  Broadway  to  Cheyenne. .,  Rex    Bell   Scot. 

Girl   from   Calgary  Fifl    O'Orsay   Sent. 

Guilty  qr  Not  Guilty  Betty   Compson-Tom    Douglas. ...  Nov. 

Hidden  Valley   Bob   Steele   Oct. 

Jungle   Bride   Anita   Page-Charles  Starrett. . .  ..Feb. 

Klondike   Thelma   Todd-Frank    Hawks  Aug. 

Lucky  Larrigan   Rex  Bell-Helen   Foster  Dec. 

Man  from  Arizona,  The  Rex  Bell   Oct. 

Oliver  Twist   Dickie    Moore-Irving  Pichel- 

Jackie    Searle   Feb. 

Self- Defense   Pauline  Frederick   Dec. 

Strange  Adventure   Regis  Toomey-June  Clyde  Nov. 

Thirteenth  Guest   Ginger  Rogers   Sejit. 

West  of  Singnnore   Betty  Comoson-Clyde  Cook  Jan. 

Western  Limited,  The  Estelle  Taylor   Aug. 

Young  Blood   Bjb  Steele   Nov. 


Running  Time 

M  inutes  Reviewed 


30  

15  

10  

24  

15   7  reels. . , . 

10   6  reels  

15, '33  63   

30  68  Sept. 

I  

1   6  reels  


24 


2D. '33. 
15.... 
20.... 

3.... 
31. '33. 
5..  . 
5.... 


.68  Dec.  10 

.  7  reels  

.68  Aug.  13 


Coming  Feature  Attractions 

Black  Beauty   All   Star   Ajr.     I. '33.. 

Breed  of  the  Border  Bob  Steele   Mar.     I. '33.. 

Casey  Jones   All  star   Apr.    15. '33. 

False  Fronts   Ralph   Forbes-Vivienne  Osborne  


PARAMOUNT  PUBLIX 

Features 


Ru 


Title  Star  Rel.  Date 

Big  Broadcast,   The  Stuart  Erwin-Bina  Crosby-Kate 

Smith  -  Leila  Hyams  •  Mills 
Bros.  -  Boswell  Sisters  -  Cab 
Calloway  -  Vincent  Lopez  - 

Arthur  Tracy  -  Sharon  Lynn...  Oct.  28  

Billion   Dollar  Scandal   Carole  Lombard- Robt.  Armstrong.  .Jan.  6,'33. 

Blonde   Venus   Marlene  Dietrich   Seot.  16  

Crime  of  the   Century  Stuart  Erwln-Wynne  Gibson  Feb.  24,'33. 

Devil  Is  Driving.  The  Edmund   Lowe- Wynne  Gibson  Dec.  9  

Evenlnos   for   Sale  Herb  Marshall-Sarl  Marltza  Nov.  II  

Farewell  to  Arms,  A  Helen   Hayes-Gary  Cooper  Jan.  6, '33. 


nning  T 
Minutes 


me 
Reviewed 


..80. 
..78. 
.  .85. 
..75 
..70. 
..65. 
..78 


.  Oct. 
. .  Dec. 
.  .Sept. 


8 
31 
10 


Title  Star  Rel. 

From  Hell  to  Heaven  Carole  Lombard-Jack  Oakie  Feb. 

He  Learned  About  Women  Stuart    Erwin-A.   Skipworth  Nov. 

Hello,    Everybody   Kate  Smith  ..Feb. 

Heritage  of  the   Desert  Randolph  Scott-  S.  Fleming  Sept. 

Horse  Feathers   Four  Marx  Bros  Aug. 

Hot    Saturday   Nancy  Carroll-Cary   Grant  Oct, 

If   I    Had  a   Million  Gary    Cooper  -  Wynne  Gibson- 

Geo.  Raft  •  Richard  Bennett- 
May  Robson   Nov. 

Island   of   Lost  Souls  Chas.  Laughton-Richard  Arlen- 

Irving   Pichel-Leila    Hyams  Dec. 

Luxury  Liner   Geo.    Brent-Zita   Johann- Frank 

Morgan   Feb. 

Madame  Butterfly   Sylvia  Sidney-Cary  Grant  Dec. 

Madison   Square   Garden   Jack   Oakie-Marian    Nixon  Oct. 

Movie  Crazy   Harold    Lloyd-C.    Cummings  Sept. 

Mysterious    Rider.   The   Kent    Taylor- Lona    Andre  Jan. 

Night    After    Night  Geo.  Raft-C-  Cummings   Oct. 

Night  of  June   13  Clive    Brook-Frances  Dee-Gene 

Raymond   Sept, 

No  Man  of  Her  Own  Clark  Gable-Carole  Lombard  Dec. 

Phantom  President.  The  Geo.    M.   Cohan-Claudette  Col- 
bert-Jimmy   Durante   Oct. 

70,000  Witnesses   Phil   Holmes-Dorothy  Jordan  Sept 

She    Done    Him    Wrong  Mae   West-Owen   Moore   Jan. 

Sign  of  the  Crou   Fredric   March-Elissa  Landi- 

Claudette   Colbert   Feb. 

Tonight  Is  Ours  C.   Colbert- Fredric  March-Paul 

Cavanagh   Jan. 

Trouble    in   Paradise  Miriam    Hopkins-H.  Marshall- 
Kay  Francis   Oct. 

Under  Cover  Man  Geo.   Raft-Nancy  Carroll   Dec. 

Wild    Horse    Mesa  Randolsh  Scott-Sally  Blane  Nov. 

Woman   Accused,    The  Cary   Grant-Nancy  Carroll-John 

Halliday-Richard   Bennett  ....Feb. 


Running  Time 
Date       Minutes  Reviewed 

24,'33  70..  Feb.  I8,'33 

4  

17, '33  70.. Jan.  I4,'3S 

30  59   

19  68....  Aug.  6 

28    73  Oct.  22 


 95. 

 70. 

3.'33  70., 

30  88. 

7  74. 

23  96. 

20. '33  

14  70. 

23. 


.  Nov. 
.  Dec. 


Jan.  28.'33 
..Dec.  31 
..Oct.  8 
..Sept.  24 


7  

2  

27, '33. . 

10,'33.. 

I3,'33. . 

21  

2  

25  


, ..72.. 
, ..76., 

. ..78., 
. . .72. 
...66.. 

.  123. 

. .  76 . 

, ..73.. 
, ..74.. 


. . .  Oct.  8 

..Sept.  17 
..Dec.  24 

..Sept.  24 
...Aug.  20 
Feb.  18.'33 

...Dee.  10 

Jan.  7,'33 


.Oct. 
.  Dec. 


29 
10 


17, '33  73.. Feb.  4.'33 


Coming  Feature  Attractions 

A   Bedtime   Story   Maurice  Chevalier-Helen  Twelve- 
trees   

Cracked  Ice   Four    Marx  Bros  

Eagle  and  the  Hawk.  The  Gary  Cooper-Oakie-Raft  

I  Love  That  Man  

International   House    Peggy  Hopkins  Joyce   

King  of  the  Jungle   Frances  Dee-Buster  Crabbe  

Lady's  Profession.  A  Alison  Skipworth-Roland  Young  .  Mar.     3. '33., 

Lives  of  a  Bengal  Lancer.  The.  Fredric    March-Gary  Cooper- 
Richard  Arlen   

Murders  in  the  Zoo  Charlie  Ruggles- Kathleen  Burke.  Mar.   17, '33. 

Pick    Up  Sylvia   Sidney-George    Raft  Mar.  24,33. 

Story  of  Temple  Drake,  The..  Miriam    Hopkins-Jack  LaRue  

Strictly  Personal   Marjorie   Rambeau-Eddie  Quil- 

lan-D.   Jordan   Mar.  I7,'33., 

Terror  Aboard   Wynne  Gibson-Cary  Grant  

Under  the  Tonto   Rim  Kent  Taylor   Mar.  24,'33. 


POWERS  PICTURES 

Features 


Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Limping    Man,   The  Franklin   Dyall   Aug.     I  55  Aug.  27 

Lucky  Girl   Gene  Gerrard-Molly  Lament  Sept.     1  69   

Man   Who   Won.   The  Henry    Kendall-Heather    Angel.. Sept.   15  70   

Woman  Decides.  The  Adrianne  Allen-Owen   Nares  Aug.    15  68   


RKO  RADIO  PICTURES 

Features 

Title  •  star  Rel. 

Age  of  Consent,  The  Richard  Cromwell-Eric  Linden- 

Arline   Judge   Aug. 

Animal    Kingdom   Leslie    Howard-Ann    Harding ....  Dec. 

Bill  of  Divorcement   John   Barrylhore-Billie   Burke. ...  Sept. 

Bird  of  Paradise   D.   Del   Rio-Joel   McCrea  Aug. 

Bring  'Em  Back  Alive  Frank  Buck's  Adventure:  Aug 

Cheyenne   Kid   Tom    Keene   Jan.' 

Come  on   Danger   Tom    Keene   Sept. 

Conquerors.    The   Ann  Harding-Richard  Dix  Nov. 

Goldie  Gets  Along  Lill  Damita-Chas.  Morton  Jan. 

Great  Jasper.  The  Richard  Dix   Mar. 

Half-Naked   Truth.   The  Lee  Tracy-Lupe  Velez   Dec. 

Hell's    Highway   Richard    Dix   Sept. 

Hold  'Em  Jail   Edna  May  Oliver  -  Wheeler 


Running  Time 
Date       Minutes  Reviewed 


.63. 
.  .78. 
..76. 


5. 
23. . 
30., 

12  80. 

19  70. 

20.'33  

23  

18  80. 

27,'33  

3,'33  76. 

16  77. 

23  80. 


..July  30 

..Dec.  10 

..Sept.  10 

..June  25 

..June  4 


...Nov.  19 


Woolsey-Roscoe  Atej   Sept, 

,  IVfitzi  Green-E 


Little  Orphan   Annie   IVfitzi   Green-Buster  Phelps  Nov. 

Lucky    Devils   Bill   Boyd-Bruce  Cabot-William 

Gargan-D.  Wilson   Feb. 

Men  Are  Such  Fools   Leo  Carrillo-V,  Osborne   Nov. 

Men  of  America  Bill   Boyd   Dec. 

Monkey's  Paw.  The  Ivan  Simpson-Louis  Carter  Jan. 

Most  Dangerous  Game,  The  Leslie    Banks-Joel    McCrea  Sept. 

No  Other   Woman  Irene    Dunne-Chas.     Bickford. .  . .  Jan. 

Past  of  Mary  Holmes.  The  Helen  MacKellar-Eric  Linden..  Jan. 

Pegguin   Pool   Murder  Edna  May  Oliver   Dec. 

Phantom  of  Crestwood  Ricardo  Cortez-Karen  Morley. .. .Oct. 

Renegades  of  the  West  Tom  Keene   Nov. 

Rockabye   Constance  Bennett-Joel  McCrae..Nov. 

Sailor  Be  Good   Jack  Oakie- Vivienne  Osborne  Feb. 

Secrets  of  the  French  Police  .  Gwlli  Andre-Frank  Morgan  ....Dec. 

Sport    Parade.    The  Joel    McCrae-Marian    Marsh  Nov. 

Strange  Justice   Marian   Marsh-R.   Denny  Oct. 

Theft  of  the  Mona  Lisa.  The.  Willy  Forst-Trude  von  Molo  Oct. 

(Reviewed — German  Version) 

Thirteen    Women   Irene  Dunne-Gregory   Ratoff  Sept. 

Topaze   John  Barrymore-Myrna  Loy  Feb. 


.74. 
.70. 


3,'33  60. 

18  

9  75. 

13, '33  52. 

9  78. 

6,'33  58. 

20.'33  

30  75. 

14  77. 

25  

25  75. 

I0,'33  

2  58. 

II  65. 

7  74. 

21  82. 


Feb.  1 1, '33 
Jan.  7,'33 
...Aug.  20 

...June  25 
...Oct.  29 

...Dec.  31 


. .  Nov. 
. .  Oct. 
.  .July 
Jan.  21 


12 
I 

30 

'33 


..Nov. 
.  .Oct. 


12 

22 


.  Nov.  26 


16... 
24. '33. 


. .  .73. 
...78. 


..Dec.  17 

..Dec.  24 

..Aug.  27 

..Apr.  9 

..Sept.  8 
Feb.  1 1, '33 


Coming  Feature  Attractions 

Christopher  Strong   K.    Hepburn-Colin  Clive-Billie 

„    ,  Burke   Mar.  10,'33  

Declasse   Ann  Harding   

He[l   Bent  for   Election  Edna  May  Oliver   

King    Kong   Fay  Wray-Bruce  Cabot    Feb.  I8,'33 

Little  Women   Anita  Louise-Dorothy  Wilson   ..  ... 

Our   Betters   Constance  Bennett   Mar.  31, '33.. 

Scarlet  River   Tom    Keene-D.   Wilson  Mar.   I7,'33..."57    jan,  2I,'S3 

Successful  Blunder.  A  Junior  Durkin-Charlotte  Henry   68    Feb    4 '33 

Sun  Also  Rises.  The  

Sweepings   _  Lionel   Barrymore   Mar.  2i!'33  . ..... ...... ..... .  . 

STATE  RIGHTS 

Features 


Running  Time 
Rel.  Date      Mins.  Reviewed 


...Dec.  10 
. . .  Nov.  5 
 Dec.  10 


Title  Star  Dist'r 

Bachelor  Mother   Evalyn  Knapp-James 

,    ,  Murray   Goldsmith   Jan.  '5. '33  71. .Jan.  2I'33 

Bal,   Le   Andre  Leafur   Protex   80.     Oct  8 

Blame  the  Woman   Adolphe  Menjou-Ben- 

ita   Hume   Principal   Oct.   15  74  Nov  5 

Don  Alvarado-Dorothy 

Sebastian   H  off  berg   

Dangers   of  the   Arctic  Exp.  Film  Co  58  July  6 


82 


MOTION    PICTURE  HERALD 


February    25,  1933 


(THE  RELEASE  CHART—CONT'D > 


TItIa 

Eternal  Jew,  The... 

Face  on  the  Barroom  Floor, 

The   

Forgotten  Men   


Star 

.  M.  B.  Samuylow 


Dist'r 
.Jewish  Talking 
Pictures  .... 


Rel. 


Running  Time 
Date    lUinutes  Reviewed 


Fourteenth  of  July,  The... 

House   of  Death  

In  the  Days  of  the  Crusaders. 

Isle  of  Paradise   

Italy  Speal<s   

Jungle  Killer   

Manhattan  Tower   . . . 


Men  and  Jobs   

Moon  Over  Morocco. 

Out  of  Singapore  .. 

Piri    Knows  All  

Pride  of  the  Legion. 
Red  Haired  Alibi... 
Slightly  Married  ... 


The. 


Sniper. 

Soeko   

Speed  Madness 


Thrill  of  Youth  

Virgins  of  Bali  

What  Price  Decency?. 


With    Williamson  Beneath 

tile  Sea   

Woman  in  Chains  

(Reviewed  under 


B.  Fletcher  Invincible   

 Jewel  Produc- 
tions   

Annabeila  -  Georges 

Rigaud   Tobis-Rene  Clair  

N.   P.  Chmeliotf  Amkino   Aug. 

Alberto   Pasquali  Monopole   Oct. 

 Invincible   

 Enrico  Cutall   

Carveth  Wells  Century  Produc- 
tions  Dee. 

Mary    Brian- Irene 

Rich-James   Hall ..  Remington   Dee. 

 Amkino   Jan. 

Rene  Lefebvre-Rosine 

Derean   Protex   Jan. 

Noah  Beery   Goldsmith  Pics  

Margit  Dayka  .Arkay  Film  

Sally  Blane-B.  Kent.  Mascot   Oct. 

Merna  Kennedy   Capital   Oct. 

Evalyn  Knapp-Walter 

Byron   Chesterfield   Oct. 

 Amkino   Aug. 

H  off  berg   

Richard  Talmadge- 

Nancy   Drexel  Mercury   

June  Clyde   Chesterfield   Aug. 

 Principal   Dec. 

Dorothy  Burgess- Alan 

Hale-Walter  Byron. Equitable  Pics  


.66. 


.Oct.  22 


Feb.  '33. 


 85.. Jan.  28,'33 

12  76  Aug.  27 

1  75  Oct.  15 

 July  16 


I  67....  Nov.  19 

l,'33...70..Jan.  14,'33 

2I,'33...80   

 61  Sept.  24 


10  70.... Oct.  29 

21  75.... Oct.  29 

15  65  Dec.  3 

25    68.... Sept.  3 

 30   


 62  July  30 

15  63  Sept.  10 

8  46  Dec.  17 


 Principal   Nov. 

Owen  Nares   Iityjjicible   

title  "The  Impassive  Footman" —  Assoc. 


24  59  Dec.  3 

 69  Aug.  13 

Radio  British) 


TIFFANY 


Features 
Title 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Star 

Last    Mile,    The  Preston    Foster    •  Howard 

Phillips   Aug.   21  84  July  30 

Those   We   Love  Llyan  Tashman- Kenneth 

MacKenna   Sept.  II  77.... Sept.  17 


UNITED  ARTISTS 

Features 


Running  Time 

Title  Star  Rel.  Date      Minutes  Reviewed 

Cynara   Ronald  Colman-Kay  Francis  Dec.    24  80  Nov.  5 

Hallelujah,  I'm  a  Bum  Al  Jolson   Feb.     3, '33  82.. Feb.  I8.'33 

Kid  from  Spain,  The  Eddie    Cantor   Nov.    17  90  Nov.  5 

Magic   Night   Jack   Buchanan   Nov.     5  76  Nov.  12 

IVlr.  Robinson  Crusoe  Douglas  Fairbanks   Aug.    19  72  Oct.  I 

Rain   Joan  Crawford   Oct.    22  85  Sept.  17 

White  Zombie   Bela  Lugosi   Aug.     4  70  Aug.  6 

Coming  Feature  Attractions 

I  Cover  the  Waterfront  Claudette  Colbert  -  Ben   Lyon  - 

Ernest  Torrence   

India  Speaks   (Made  in  Tibet  and  India)  

Joe  Palooka   Jimmy  Durante   

Masquerader.  The   Ronald  Colman-Elissa  Landi  

Perfect  Understanding   Gloria  Swapson  

Secrets   Mary  Pickford-Leslie  Howard^  .•  90. .Feb.  I8,'33 

Yes,  Mr.  Brown   Jack  Buchanan   

UNIVERSAL 

Features 


Title  Star  Rel. 

Afraid  to  Talk  Eric  Linden-Sidney  Fox  Nov. 

(Reviewed  under  title  "Merry   Go  Round") 

Air    Mail   Pat  O'Brien-Ralph   Bellamy  Nov. 

All    American,    The  Richard  Arlen-Gloria  Stuart  ^Oct. 

Back  Street   Irene  Dunne-John  Boles  Sept. 

Flaming  Guns   Tom  Mix-Ruth  Hall   Dec. 

Fourth  Horseman,  The  Tim  Mix   Sept. 

Hidden   Gold   Tim  Mix   Nov. 

Igloo   All  Star   July 

Laughter  in  Hell  Pat  O'Brien-Gloria  Stuart  Jan. 

Mummy,  The   Boris   Karloff-Zita  Johann  Dec. 

My  Pal,  The  King  Tom  Mix   Aug. 

Nagana   Tala  Birell-Melvyn   Douglas  Jan. 

Okay  Ameriea   Lew  Ayres-Maureen  O'Sulli- 

van   Sept. 

Old  Dark  House.  The  Boris  Karlofl-L.  Bond   Oct. 

Once  In  a  Lifetime  Jack  Oakie-Sidney  Fox  Sept. 

Private  Jones   Lee  Tracy-Gloria  Stuart  Feb. 

Rome  Express   Esther   Ralston-Conrad   Veldt  Feb. 

Terror   Trail,    "The  Tom  Mix   .Feb. 

They  Just  Had  to  Get  Married .  Summerville-Pitts   Jan. 

Tom  Brown  of  Culver   Tom  Brown   July 


Running  Time 
Date      Minutes  Reviewed 
17  76.... Sept.  24 


8  

6  

I  

22  

29  

3  

14  

I2,'33.. 
22  

4  

26,'33.. 


...83  Oct.  8 

...78.... Sept.  24 
...84.... July  23 

...57  

...57  

...56  

...58....  July  16 
...68..  Jan.  7,'33 

...78  Dec.  3 

...75  July  9 

...74.  Jan.  7.'33 


8  78....Aug.  20 

20  74....  July  16 

22  75....  Aug.  27 

I6,'33  

16,'33...  ..87. .Jan.  2I.'33 

2, '33  57.. Feb.  I8,'33 

5,'33  75.  .Feb.  II, '33 

21  70. ...July  16 


Coming  Feature  Attractions 

Be  Mine  Tonight  Jan  Kiepura-Magda  Schneider  Feb.  18,'33 

Big   Cage,   The  Anita  Page-Clyde  Beatty  Mar.  3,'33  

Black  Pearl   Tala  Blrell   

Cohens  and  Kellys  in  Trouble. .  Chas.  Murray-Gee.  Sidney  Mar.  16,'33  

Counsellor -at-Law   

Destination   Unknown   Pat.  O'Brien-Ralph  Bellamy  Jan.  2S,'33 

Early  to  Bed  Summerville-Pitts   

Kiss  Before  the  Mirror  Nancy  Carroll-Paul  Lukas  Mar.  30,'33  

Laughing  Boy   Zita  Johann   

Lucky  Dog   Charles  "Chic"  Sale  

Prison   Dctor,  The  

Rebel.    The  Vilma  Banky-Luis  Trenker  

Road  Back.  The  

Rustler's   Roundup   Tom  MIx-Dlane  Sinclair   

S.  0.  S.  Iceberg   

When  the  Time  Comes  Spencer  Tracy   

WARNER  BROS. 

Features 


Title 


Star 


Rel 


Big   City  Blues   Joan  Blondell   Sept. 

Big  Stampede,  The  John    Wayne   Oct. 

Blessed   Event   Lee  Traey-Mary  Brian  Sept. 

Hard  to  Handle  James  Cagney   Jan. 

Haunted   Gold  John  Wayne   Dec. 

I  Am  A  Fugitive  from  a  Chain 

Gang  Paul   Muni   Nov. 

King's  Vacation.  The  ...George  Arllss   Feb. 

Ladles  They  Talk  About  Barbara  Stanwyck   Feb. 

Lawyer  Man   Wm.    Powell-Joan   Blondell  Jan. 

One  Way  Passage  Wm.    Powell-Kay   Francis  Oct. 


Runnl 
Date  M 

18  

8  

10  

28,'33... 
17  


ng  Tl 

nutes 
68.. 
54.. 
84.. 
76 


me 

Reviewed 
..June  18 
Feb.  1 1, '33 
..Sept.  10 
Jan.  7,'33 


19  

25,'3S..., 

4.'33. . . 

7,'33... 
22  


.90.. 
.60.. 
.64.. 
.72.. 
.69 


Oct.  22 
Jan.  28,'33 
Jan.  7,'33 
Dee.  3 
July  30 


Title  Star 

Parachute  Jumper   Douglas  Fairbanks,  Jr  Jan.  28,'33. 

Scarlet  Dawn   D.   Fairbanks,  Jr.  -  Nancy 

Carroll   Nov.  12  

Successful  Calamity.  A  George  Arliss   Sept.  17.... 

Two  Against  the  World  Constance  Bennett   Sept.  3  

Wax  Museum,  Mystery  of  the. Lionel  Atwill-Fay  Wray  Feb.  I8,'33. 

Coming  Feature  Attractions 

Adopted   Father,  The  George  Arliss- Bette  Davis  

Baby    Face   Barbara  Stanwyck   

Forty-Second  Street   Warner  Baxter  -  Bebe  Daniels - 

Geo.   Brent   Mar.    1 1, '33. 

Girl  Missing   Ben  Lyon  ■  Mary  Brian  •  Peggy 

Shannon   Mar.  4,'33. 

Gold  Diggers  of  1933  Warren  Wllliam-Joan  Blondell- 

Aline  MacMahon-DIck  Powell  

Illegal   Ivor  Barnard   

Keyhole,  The   Kay  Francis-George  Brent  Mar.  25,'33. 

Life  of  Jimmy  Dolan,  The  D.  Fairbanks,  Jr.-Loretta  Young  

Man  from  Monterey,  The  John  Wayne-Ruth  Hall  

Mayor  of  Hell,  The  James  Cagney   

Narrow  Corner,  The  Douglas    Fairbanks,  Jr.  

Picture  Snatcher   James  Cagney   

Somewhere  in  Sonora  John  Wayne   

Telegraph  Trail,  The  John  Wayne   Mar.  I8,'33. 

Untamed  Africa   Apr.  8,'33. 

WORLD  WIDE 

Features 

Title  star 

Auction  in  Souls  Conrad   Nagel-Leila  Hyams  

Between  Fighting  Men  Ken  Maynard   

Breach  of  Promise  Chester  Morris-Mae  Clarke  

Dome  On.  Tarzan  Ken  Maynard   

3rooked  Circle,  The  Ben   Lyon- Irene  Purcell  

Death  Kiss,  The  Adrienne  Ames-David  Manners- 
John  Wray   

Drum  Taps   Ken  Maynard   

False   Faces   Lowell  Sherman-Lila  Lee  

Fargo  Express   Ken  Maynard   

Hypnotized   Moran  and  Mack  

Sign  of  Four,  The  Arthur  Wontner   

Texas  Buddies   Bob  Steele   


Running  Time 
Rel.  Date      Minutes  Reviewed 


..65  Dec.  31 


..58....  Nov. 
..72. ...Oct. 
..71... .July 


12 
I 

30 


...72.. Jan.  7,'33 


Trailing  the  Killer  (Special) 


Coming  Feature  Attractions 

Lone  Avenger,  The  Ken  Mayn 


Tarnished  Youth   Jetta  Goudal-Gilbert  Roland! 

GERMAN 

Features 


Running  Time 

Rel.  Date 

Minutes 

Reviewed 

Feb. 

I6,'33 

16.... 

 62... 

.Oct. 

23.... 

.  ..67... 

.Sept. 

II.... 

 61... 

.Sept. 

25  

....70... 

Aug.' 

'20 

25.... 

....75... 

.  Dec. 

24 

29,'33. 

 61... 

Oct. 

13  

....83... 

.  Dec. 

"'3 

.Nov. 

20  

....62... 

25  

....70... 

.  Dec. ' 

'24 

14.... 

....74... 

.July 

30 

28  . 

....59... 

25.... 

....62... 

4.... 

....68... 

.Oct.' ' 

"is 

4.... 

....80... 

.Nov. 

19 

9.'33 

5,'33. 

Mar. 

12, '33. 

Runn 

Rel.  Date  M 


ing  Ti 
inutes 


me 
Reviewed 


.Oct.  25.. 


.87....  Nov.  12 


.93.. 
.78. 


.85.. 
.80.. 


Feb.  i8,'33 
..Dec.  10 

..Oct.  I 
..Oct.  29 


.83.. Jan.  28.'33 


15  

4  


.92., 
.70. 
.91. 
.87. 
.77. 

.86. 
92. 


..Aug. 
.  .Aug. 
..Oct. 
..Nov. 
..Oct. 


6 
6 
15 
12 
15 


Title  Star  Dist'r 

A  Night  in  Paradise  Anny  Ondra-Herman  American  -  Rou- 

Thimig    manian   

Barberina,   The  King's 

Dancer   Lll  Dagover   Capital   

Beautiful  Maneuver  Time.. Ida  Wuest   World's  Trade  

Captain  of  Koepenick,  The. Max  Adalbert   American  •  Reu- 

....  .  manian   Jan.  I6.'33. 

Comradeship   Assoc.  Cinemas  Nov.  8 

Cruiser  Emden   World's  Trade 

„   .  .  -  ,.  Exchange   Sept.  8  

David  Coder  .     ........Harry  Baur   Protex   

Don't  Tell  Me  Who  You  Llano  Haid-Gustave 

Are   Froelich   Interworld   

Enchanted  Escapade   Kaethe  von   Nagy. . .Protex   Dec.  7.. 

Fire  in  the  Opera  g.  Froehlich  -  J. 

Nowatna   Capital   July  12.. 

Flower  Lady  of  Lindenau.Renate  Mueller   Protex   July  7 

Gitta  Discovers  Her  Heart. Gitta  Alpar   Capital   " 

Gloria   Gustav  Froehlich  ...Tobis   Oct.  27.." 

Herzblut    Renate  Mueller   Cines-Pittaluga  Sept.  30.... 

His  Majesty,  King  Ballyhoo. Hans  Moser  -  Heinz 

,    ,      „         .  „      ,      .  Ruehmann   Capital   Nov. 

Louise,  Queen  of  Prussia. ..  Henny   Porten   Assoc.  Cinemas  Oct 

Love   Is   Love  Kaethe  von   Nagy...  Ufa   

Maedchen  in   Uniform  Hertha  Thiele   Jonn   Krimsky  • 

Glfford  Cochran  

Man  Without  a  Name.  The. Werner  Krauss   Protex    Nov.     5  . 

1914   Capital   Sept.  3.. 

Party  Does  Not  Answer,  The.Dorothy  Wieck   Capital    Nov.  29 

Ronny   Willy  Fritsch- Kaethe 

von  Nagy   Protex   

Schubert's  Dream  of  Spring. Alfred  Laeutner   Capital    75 

Two  Hearts  That  Beat  as 

„  One   Lilian  Harvey   Ufa-Protex   Sept.    8  80. 

Yorck   Werner  Krauss   Protex   Nov.    23  99. 

OTHER  PRODUCT 

Features 

.  „  Running  Time 

Title  SUr  Dist'r  Rel.  Date      Minutes  Reviewed 

Baroud   Rex  Ingram   Gaumont-British   67  .    Oct.  IS 

Fires  of  Fate  Lester  Matthews   ...British  Int'l    72      Oct  IS 

Flag  Lieutenant,  The  Henry   Edwards-AnnaBritish  and  Do- 

Neagle    minions   85  Dec.  31 

Flying  Squad,  The  Harold  Huth   British  Lion    79    ..Aug  6 

Green  Spot  Mystery,  The.. Jack   Llovd   Mutual,  London   66      Sent  3 

fi.ni.no  ri.pb.  P. D.C. -British   64. ..'.Nov.  5 

Gaumont-Galns- 

borough   Aug.    IS  61  Sept.  24 

British  Int'l   7I  Sept.  17 

British  and  Oo- 
minions   89.... Dec, 


110. 
.90. 
.73. 
.76. 


Feb.  1 1, '33 
..Oct.  15 
...June  II 


..Oct.  I 

..Dec.  17 

..Sept.  24 

..Dec.  31 


..July  2 

..Sept.  24 
..Dec.  10 


13 


Here's  George   George  Clarke 

Jack's  the  Boy  Jack    Hulberi  .. 

Josser  on  the  River  Ernest  Lotinga 

Leap  Year   Tom  Walls  -  Anne 

Grey   

Lodger,  The   Ivor    Novello   Twickenham   i84....0ct" 

Looking  on  the  Bright  Side..  Gracie  Fields   Assoc.  Radio- 
British   82  Oct 

Love  Contract,  The  Owen  Nares   British  and  Do- 
minions   82....  Aug. 

Love  on  Wheels  Jack   Hulbert   Gaumont-Gains- 

borough   87.... Aug. 

Maid  of  the  Mountains,  The.  Harry  Welchman  - 

Nancy  Brown   British   int'l   80  

Marry  Me   Renate  Mueller-Geo. 

Robey   Gaumont-British  85  

Mayor's  Nest   Sydney  Howard   British  and  Do- 

mtnions   75  July  16 

Private  Wives   Claude  Alllster-Betty 

Astell   British  Lion   

Sally  Bishop   Harold  Huth-Joan 

,  Barry   British  Lion   82  Dec.  10 

Thark   Tom  Walls  -  Ralph    British  and  Do- 
Lynn    minions   77  Aug.  27 

There  Goes  th«  Bride  Jessie  Matthews- 

...  .  .  Owen  Nares   Gaumont-British  79  

Wedding  Rehearsal   Roland  Young   London  Film   

White  Face   John  H.  Roberts  Gainsborough- 
British   71  June  II 


February   25.  1933 


MOTION    PICTURE  HERALD 


83 


(THE  PFLEASE  CHAKT—CCNT'D) 


SHORT  riLMS 

[All  dates  are  1932  unless  otherwise 
stated] 


COLUMBIA 


Title 
CURIOSITIES 

C  236   Ju'y 

C  237   

KRAZY  KAT  KARTOONS 

Crystal  Gazabo   

Lighthouse  Keeping   

Medicine  Show  

Minstrel  Show,  The  

Prosperity  Blues   

Seeing  Stars   

Snow  Time   

Wedding  Bells   


Running  Time 
Rel.  Date      Minutes  Reviewed 


26.... 
I..., 


. .  I  reel   • 

..10  Sept.  24 


. .  Nev. 
, .  .Aug. 
...Feb. 
. . .  Nov. 
...Oct. 
. .  -  Sept. 
. . .  Nov. 
.  ..Jan. 


7.... 
15.... 

7, '33... 
21  

8  

12  

30  

I0,'33... 


I  reel 

I  reel 

I  reel 

I  reel 


'a  Dec. 


LAMBS  GAMBOLS 

Hear  'Em  and  Weep  

Ladies  Not  Allowed  Sept.     8  2  reels 

Shave  It  with  Music  Sept.  30  I?,/---- 

Lambs  All-Star  Gambol  Dec.    20  21 1/2.... 

MEDBURY  SERIES 


reel 


Laughing   with  Medbury 

in  Wildwest   Aug. 

Laughing    with  Medbury 

in  India    ' 

Laughing    with  Medbury 

in  Philippines   Nov.    II   1  reel 

Laughing    with  Medbury 

Among  the  Wide  Open 

Faces   Oct. 

Laughing    with  Medbury 

Among  Dancing  Nations. .  .Dec. 
Laughing    with  Medbury 

in  Wonders  of  the  World.. Dec. 


II   I  reel 

23   I  reel 

13  I  reel 


MICKEY  MOUSE 

Mickey  in  Arabia  July    20  7.. 

Musical  Farmer   July  II  

SCRAPPY  CARTOONS 

Bad  Genius,  The  Dec.  I  

Camping  Out   Aug.  10  

Fair  Play   July  2  

Famous  Bird  Case,  The  

Flop  House  Nov.  9  

Sassy  Cats   Jan.    25, '33  

Wolf  at  the  Door,  The  Dec.  29  


.Dec.  10 


SILLY  SYMPHONIES 
China  Plate    7  Deo.  3 

SUNRISE  COMEDIES 

Campus  Codes   Jan.    19, '33  

College    Gigolos   Jan.  3,'33  

His  Vacation   Sept.  8  

I'm  a   Fugitive  from  a 

Chain  Store   Feb.  ll,'33. 

Mind  Doesn't  Matter  Nov.  21.... 

Partners  Two   Jan.  19,  33. 

The  Curse  of  a  Broken 

Heart  

WORLD  OF  SPORT 

Horse  Sense   Aug.  5  

Rough  Sport   Dec.  29  

Throwing  the  Bull  Jan.  14,'33. 


.  l9'/2. 


EDUCATIONAL 


Title 

ANDY  CLYDE  COMEDIES 

A  Fool  About  Women  Nov. 

Artist's  Muddies   Jan. 

Boy,    Oh   Boy!  Dec. 

Feeling   Rosy   Feb. 

For  the  Love  of  Ludwig  July 

Giddy  Age,  The  Sept. 

His  Royal  Shyness  Aug. 

Sunkissed  Sweeties   Oct. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


27  22  

29,'33...2Q   

25  21  

26, '33  

24  19  Nov.  12 

25  211/2  June  4 

28  21  July  23 

30  22  


BABY  BURLESKS 

Glad  Bags  to  Riches  Feb.     5,'33. .  .1 1 . . . 

Kid'  in'  Hollywood  II... 

Kid's  Last  Fight,  The  Mar.  26,33...  9... 

Pie-Covered  Wagon   Oct.    30  10... 

Polly  Tlx  in  Washington  

War  Babies   Sept.    18  10... 


..Dec.  31 


..Dec. 
. .  Dec. 


BATTLE  FOR  LIFE 

Battle  of  the  Centuries  Oct. 

Desert  Demons   Nov. 

Killers   Oct. 

BRAY'S  NATURGRAPHS 

An  Oregon  Camera  Hunt  Sept, 

Our   Bird  Citizens  Oct. 

Our  Noble  Ancestors  Dec. 

Pirates  of  the  Deep  Feb. 

Stable  Manners   Nov. 

Wild  Company   Jan. 

Woodland   Pals   Jan. 


2  9  

27   9  

30  10  


11.... 
9.... 

4..., 
26, '33  

6   7.... 

1  '33  10. . . . 
29/33!!!  I  "reel 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Title 

DO  YOU  REMEMBER 

Gaslit  Nineties,  The  Nov.  27  8. ..Jan.  7,'33 

Old  New  York  Sept.  1I-... 

Puffs  and  Bustles  Mar.  12.  33. 

When  Dad  Was  a  Boy  Jan.  22,'33...  8. 


IO...J.an.  I4,'33 


GLEASON'S  SPORT 

FEATURETTES 

A  Hockey  Hick  

Always  Kickin'  ... 
Off  His  Base  


..Aug.  6 


...Dec.    II  19. 

...Oct.      9  20. 

...Sept.    18  20. 


GREAT  HOKUM  MYSTERY 

Burned  at  the  Steak  Oct.  16.... 

Evil   Eye  Conquers,  The  Jan.  8,'33.. 

Hypnotizing  for  Love  Aug.  21  

In  the  Clutches  of  Death  Nov.  13  

On  the  Brink  of  Disaster  Feb.  I9.'33. 


.  18. 
.  14. 
.16. 
.  14. 


..Sept.  17 


HODGE-PODGE 

Across   America   in  Ten 

Minutes   Jan. 

Animal  Fair,  The  Jan. 

Bubble  Blowers   Sept. 

Down  on  the  Farm  Dec. 

Fury  of  the  Storm  July 

Little  Thrills   Oct. 

Skipping  About  the  Uni- 
verse  Feb. 

Traffic   Nov. 

Women's  Work   Sept. 

Wonder  City,  The  Nov. 


.  9  

.  8  Dec.  10 


,'33. 
,'33. 


II  . 
.  10.. 
.10.. 
.  10.. 
.  9.. 
.  9.. 


.July  30 


'33. 


.10. 
.  9. 
.  9. 


MACK  SENNETT 
COMEDIES 

Alaska  Love   July  17  

Andy  Clyde 

Neighbor  Trouble   Aug.  14  

Stone-Granger 

Young   Onions   Sept.  18  

Harvey-Granger 


6  


MERMAID  COMEDIES 
Big  Flash,  The  Nov 

Harry  Langdon 
Hitch  Hiker,  The  Feb.  12,'33 

Harry  Langdon 
Tired   Feet   Jan. 

Harry  Langdon 
Vest  with  a  Tale,  The  Dec. 

Tom  Howard 
Wise  Dummies   

Harry  Langdon 


33.. 


20. 
.19. 
.19.. 

22. 
.21. 
.22. 
.22. 


...Sept.  10 


.Oct.  15 


.Jan.  8,'33...22... 


5,'33. 
18.... 

4.... 

9.... 


MORAN  AND  MACK 
COMEDIES 

As  the  Crows  Fly  Feb.     5, '33. 

Hot  Hoofs   

Two  Black  Crows  in  Africa. .Mar.  5,'33. 

OPERALOGUES 

Brahmin's   Daughter,  A. 

Canteen   Girl,  The  

Idol  of  Seville  Aug  28  

Walpurgis  Night   Oct.  30  


SPIRIT  OF  THE  CAMPUS 

California   Mar. 

Cornell   Dec. 

Michigan   Dec. 

Yale   Oct. 

TERRY-TOONS 

Burlesque   Sept. 

Cocky  Cock  Roach  July 

College  Spirit   Oct. 

Down  on  the  Levee  Mar. 

Farmer   Al    Falfa's  Ape 

^  Girl   Aug. 

Farmer  Al  Falfa's  Birthday 

_  Party   Oct. 

Forty  Thieves,  The  Nov. 

Hansel  Und  Gretel  Feb. 

Hollywood  Diet    ..Dec. 

Hook  and  Ladder  No.  I.! '..Oct. 

Ireland  or  Bust  Dec. 

Jealous  Lover   Jan. 

Robin  Hood   Jan. 

Sherman  Was  Right  !..Aug. 

Southern  Rhythm   Sept. 

Spring  Is  Here  July 

Tale  of  a  Shirt,  The  Feb. 

Toyland   Nov 

Who  Killed  Cock  Robin?.  ...Mar. 


.21.. 

.20.. 


...July  30 


.  9.. 
.  8.. 
.  10.. 


...Dec.  17 


4.... 
10.... 
16.... 

5,'33. 


.July  16 


2.... 
13.... 

5,'33. 
II.... 
30.... 
25.... 

8,'33. 
22, '33. 

21  

18  

24  

19,'33. 

27  

19,  33. 


....Dec.  3 
.Nov! '"5 


 Aug.  13 

!!!.'De'c!"i7 


TOM  HOWARD  COMEDIES 

A  Drug  on  the  Market  Jan.  22,'33. 

The  Acid  Test   Nov.  27  

The  Mouse  Trapper  Sept.  II.... 


.11. 
.11. 

.  12. 


TORCHY  COMEDIES 
(Ray  Cooke) 

Torchy's  Busy  Day  Oct.      2  20. 

Torchy's  Kitty  Coup  Jan.  22,'33...2I. 

Torchy  Rolls  His  Own  Nov.    20  21. 

Torchy  Turns  Turtle  Mar.  I9,'33  


VANITY  COMEDIES 

Hollywood   Run-Around   Dec. 

Monty  Collins 

Honeymoon  Beach   Oct. 

Billy  Bevan-Glenn  Tryon 

Keyhole  Katie   Jan. 

Gale  Seabrook-John  T. 
M  urray 

Ship  A-Hooey   Aug. 

Glenn  Tryon 
Techno-crazy   ..Mar. 

Monty  Collins-Billy  Bevan 


20. 


18. 

23.  21.. 

15, '33... 20 

7  22. 


12, '33. 


Title 

31  Zanzibar  Oct. 


Running  Time 
Rel.  Date       Minutes  RevieweA 

.  9  

.  9  

.  9  

.  9  

Jan.  7,'33 


23... 
25... 
30.... 
6.... 
13. 


9.. 
.10.. 
.  9.. 
..10.. 
..  9.. 
..  8.. 


..Dec.  10 
..Nov."  12 


9... 

32  hicredible  India   Aug.  21... 

33  The  Tom-Tom  Trail  Sept.  4... 

34  Over  the  Boundless  Main  

35  Belles  of  Ball   Oct.     16  8.. 

36  Fisherman's  Fortune   Oct.  2  

37  Rhineland  Memories   Sept.  25   ».. 

38  Pirate   Isles   Nov.  27  

39  Sampans  and  Shadows   »• 

40  In  the  Clouds   

41  Sailing  a  square-Rigger. .Oct. 

42  In  the  Guianas  Dec. 

43  Venetian  Holiday   Oct. 

44  Havana  Hoi   Nov. 

45  Paths  in  Palestine. ......  Nov. 

46  The  Lure  of  the  Orient. .  .Jan. 

47  Mediterranean   Memories. .Jan. 

48  The  Iceberg  Patrol  .-  

49  Silver  Springs   Dec.  II  

50  Broadway  by  Day.   ,v.ii' 

51  Here  Comes  the  Circus..  .Jan.  15.33. 

52  Desert  Tripoli   Dec. 

53  Alpine  Echoes   Aug. 

54  Ricksha  Rhythm  Nov. 

55  From  Kashmir  to  the 
Khyber   Dec. 

56  Sicilian  Sunshine   ...Jan. 

57  Boardwalks  of  New  York. . . . . . . 

58  When  in  Rome.......  Feb. 

59  Gorges  of  the  Giants  Jan.    29,33...  9.. 

60  Rhapsody  of  the  Rails  

61  Mississippi  Showboats   •  

62  Berlin  Medley    9  " 

63  Paris  on  Parade  

64  Taking  the  Cure  

65  Down  from  Vesuvius  

66  A  Gondola  Journey  


METRO-GOLDWYN-MAYER 


8,'33...  9. 
,'33. 


18.... 

14... 

20... 


4  

22,"  33. 


.  9.. 

.10  . 


.Nov.  19 


5,'33  


.Dec.  31 


Running  Time 
Bel.  Date       Minutes  Reviewed 


4,'33  

8  

24  19  

19  19  Oct.  22 


Title 

CHARLEY  CHASE 

Fallen   Arches   -Feb. 

Girl  Grief   Oct. 

Mr.  Bride   S«- 

Now  We'll  Tell  One  Nov. 

Tarzan  in  the  Wrong  ■■■■  ■  ■■  

Young  Ironsides   ^epi.  4  

FITZPATRICK 
TRAVELTALKS 
Barbados  and  Trinidad  Sept  24  9   ,■•■•  •■4 

acr'''.!" . !!!!!! ! jan!  ■  •  "V33! ! !  10! ! :  Feb!""l  l.'33 

Leningrad   Dec.    17  9   

Norway  A 

Over  the  Seas  to  Borneo   J   

Rio  the  Magnificent  5 

Romantic  Argentina   Aug.   27  »   

World  Dances.  The   =   

FLIP,  THE  FROG 

Circus   A"9.  27  

Music  Lesson,  The  Oct.  29  

Nursemaid,  The   Nov.  26  

Office  Boy,  The  July  6  

Room   Runners   Aug.  i  

School  Days   Mar.    14   7   

LAUREL  &  HARDY 

County  Hospital   June  25. 

Scram   Sept.  10. 

Their  First  Mistake  ••  ... 

Towed  in  a  Hole  Dec.  31. 

Twice  Two   


.  .20... 
..21... 


.Apr. 
.Oct. 


23 
15 


ODDITIES 

Chill  and  Chills  Sept.   10  n-V  i\ 

Duck  Hunter's  Paradise  Dec.    31..:^..  0  Bee.  ii 

Microscopic  Mysteries  .-  10   n;r"9a 

Sea  Spiders   Aug.    13   9  Oct.  29 

Toy  Parade,  The  Dec.     3   7  Dec.  17 

Whispering   Bill   Dec.  31  

OUR  GANG 

A  Lad  An'  A  Lamp  Dec.    17  17   

Birthday  Blues   Nov.  12...  

Fish  Hookey   Jan.  28,'33  

Forgotten  Babies   ■  

Free  Wheeling   Oct.  I  

Hook  and  Ladder  Aug.  27.... 

Pooch   June  4  


.21 . . 


..May  28 


PITTS-TODD 

Alum  and  Eve   Sept.  24  18.. 

Asleep  in  the  Feet   ■  •  ■  •  ■ 

Old  Bull   June     4  20. 

Show  Business   Aug.  20  

Sneak  Easily   Dec.  10  

Sellers,  The   Oct.  29  

SPORT  CHAMPIONS 

Blocks  and  Tackles   12 

Bone  Crushers   ._•  ••  ,» 

Chalk   Up   Dec.     0   0. 

Desert   Regatta   Sept.   17  10 

Football  Footwork   ■,;;■  '„ 

Motorcycle  Mania   Jan.    28,  33...  9 

Old  Spanish  Custom   Oct.     15  10 

Pigskin   Oct.     22  2. 

Snow  Birds   Aug,   20  10 

Swing   High   Nov.    12  10. 

TAXI  BOYS 

Bring  'Em  Back  a  Wife  Jan.  14,'33  

Hot  Spot   i  18- 

Strange  Innertube   Sept.  22  

Taxi  For  Two   Dec.  3  

Thundering  Taxis   Sept.  17  

What  Price  Taxi   Aug.  13  

Wreckety  Wrecks   19 


.Aug.  13 


.  May 


.Jan.  7,'33 


 Dec.  10 

..*••••••••• 

 Dec.  17 


.Oct. 


BROADWAY 

No.  I  ... 

No.  2  ... 

No.  3  ... 

No.  4  ... 


GOSSIP 


.Sept. 
.  Dec. 
.Feb. 
.Mar. 


CAMERA 
Taming 


ADVENTURES 

the  Wildcat  Jan. 

The  Forgotten  Island  Sept. 

The  Iceless  Arctic  Nov. 

Two  Hundred  Fathoms  Deep.. Mar. 


25  

5,''33! 
5,'33. 


I5,'33. 

4.... 

6.... 
I9,'33. 


.11... 
.  9... 
.11  .. 


..Dec.  31 


8  

10  


FOX  FILMS 


Running  Ti 
Rel.  Date  Minutes 


Title 

MAGIC  CARPET  SERIES 

28  Big  Game  of  the  Sea  Aug.  28   8  

29  Manhattan  Medley   Sept.  18  10.... 

30  By- Ways  of  France  Sept.  II  9  


me 
Reviewed 


..Dec.  17 


PARAMOUNT  PUBLIX 


TItIo 

HOLLYWOOD  ON  PARARE 

No.    I   Aug. 

No.    2   Sept 

No.    3   Oct. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


26  10  Aug.  13 

23   I  reel   

21   I  reel   


84 


MOTION    PICTURE  HERALD 


February    25,  1933 


(THE  I^ELEASE  Ctl ACT— CONT'D ) 


Title 

No.  4 

No.  5 

No.  6 

No.  7 

No.  8 


Running  Time 
Rel.  Date       Minutes  Reviewed 


.Nov. 
.Dec. 
.Jan. 
.Feb. 
.iVIar. 


i8.... 
16.... 

I3,'33. 
lO.'SS, 
lO.'SS. 


I  reel 

I  reei 

I  reel 

I  reel 

I  reel 


reel 


30. 


I7,'33. 
28  


I  reei 


ONE  REEL  ACTS 

Be  Like  Me   Feb.    18. '33.. 

Etbel  Merman 

Brealting  Even   Sept. 

Tom  Howard 

Hawaiian   Fantasy   Jan.    20/33...  I  reei 

Vincent  Lopez 

Holiywood  Beauty  Hints. ...  .July  15  

Ireno   July  I  

Ethei  Merman 
Let's   Dance   Mar. 

Burns  and  Allen 
Musical  Doctor   Oct. 

Rudy  Vallee 
Patents  Pending   Aug. 

Burns  and  Allen   

Pro  and  Con   July 

Tom  Howard-Alan  Brooks 
Rhapsody  in  Black  &  Blue.. Sept. 

Louis  Armstrong 
Rookie,   The   Dec. 

Tom  Howard 
Ten  Dollars  or  Ten  Days..  . July 

Eddie   Younger   and  His 

Mountaineers 
Your    Hat   Nov. 

Burns  &  Allen 


Oct. 


23. 


reel 


25. 


PARAMOUNT  PICTORIAL— 
NEW  SERIES 
No.  I — Mists  of  the  Morn- 
ing— Temple  Bells  of  In-  a 
do-China — Famous  Radio 

Personalities   Aug.    12   1  reei 

No.  2 — Just  Mentioning  the 
Unmentionable  —  New 
England  Sunsets — Famous 

Radio  Personalities   Sept.     9   I  reel 

No.  3 — Making  Friends  in' 
the  Desert — The  Fall  of 
the  Year  —  Radio  Star- 
Maker   Oct.      7   I  reei 

No.  4 — Distinctive  Hair  for 
Distinctive  Heads  —  The 
Blooming  Desert  —  The 

Camels    Are    Coming  Nov.     4   I  reei 

No.  5 — John  Mongol  Comes 
to  Town — Have  a  Little 
Ski — Meet  Your  Favorite 

Radio   Personalities   Dec.      4   1  reei 

No.  6 — Land    of    Sun  and 

Shine  —   La   Rumba  de 

Cuba — Big  Shots  of  U.S. 

Navy   Dec.  30  

No.  7 — This    Is    Ducky  — 

Music  From  the  Ancients 

— Bringing  You  the  News.  Jan.    27, '33... 
No.  8 — Glass  Making  at  the 

Corning  Glass  Works  — 

"Going   Back   Home"  — 

Costuming  the  Earl  Car- 
roll  Vanities   Feb.  24,'33... 

No.  9 — A  .Drama  .of  .the 

Northland   —  Paramount 

Pictorial  Presents  Amelia 

Earhart   Mar.    17. '33...  1  reel 

SCREEN  SONGS 

Ain't  She  Sweet   Feb.     3, '33  

Lillian  Roth 
Aloha  Oe   Mar.  I7,'33.. 

Royal  Samoans 
Dinah   Jan.    13, '33.. 

Mills  Bros. 
Down  Among  the  Sugar  Cane .  .Aug.  26  

Lillian  Roth 
Just  a  Gigolo   Sept.  9  

Irene  Bordoni 

Reaching  for  the  Moon  Feb.  24,'33.. 

Romantic   Melodies   Oct.  21  

The  Street  Singer 
Rudy  Vallee  Melodies   Aug.     5   i  reel 

Rudy  Vallee 

School   Days   Sept.  30  

Gus  Edwards 

Sing  a  Song   Dec.  2  

James  Melton 
Time  on  My  Hands   Dec.  23.. 

Ethei  Merman 
When    It's   Sleepy  Time 

Down  South   Nov.    i  1 . . 

Boswell  Sisters 
You  Try  Somebody  Else  July  29.. 

Ethel  Merman 


1  reei 
1  reei 

I  reei 


reel 
reei 


1  reei 
1  reei 


7...  Jan.     7, '33 

1  reei   

10  June  25 


SCREEN  SOUVENIRS  —  NEW  SERIES 


No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 


.Aug. 
.Sept. 
.Sept. 
.  .Oct. 
.Nov. 
.  Dec. 
.Jan. 


5.... 

2  

30.... 

28  

25  

23  

20, '33. 


8   Feb.  I7,'33 

9   Mar.  I7,'33 


1  reei   

,  1  reei   

.10  Oct.  15 

1  reel   

.   I  reel   

.  1  reel  

.  I  reel   

.   1  reel   

.  1  reel   


PARAMOUNT  SOUND  NEWS 
Two  Editions  Weekly 

SPORTS   EYE  VIEW 

Building  Winners   Aug. 

Canine  Thrills   Feb. 

Catch  'Em  Young   Dec. 

Fighting   Fins   Oct 

Hot  and  Cold  Thrills  Mar 

Over  the  Jumps   Jan 

Stuff  on  the  Ball   Nov 

Water  Jamboree   Sent 

Wonder  Girl,  The   Mar. 

Babe  Didrickson 

TALKARTOONS 

Betty  Boop's  Bamboo  Isle... Sept 

Betty  Boop's  Bizzy  Bee  Aug 

Betty  Boop's  Crazy  I  nventions . .  Jan. 
Betty  Boop  for  President. ..  Nov. 

Betty  Boop's  Ker-Choo   Jan. 

Betty  Boop  Limited   July 

Betty  Boop,  M.D  Sept. 

Bitty  Boop's  Museum   Dec. 

Betfaf  Boop's  Ups  &  Downs.. Mar. 

Botty  Boop's  Penthouse  Oct. 

Is  My  Palm  Read  Feb. 


19.... 
3,'33. 
9.... 

14  

31, '33.. 
6,'33. 


16.... 

3,'33. 


1  reel   

1  reel  . . . . 

1  reel   

10  Oct. 

1  reei   

1  reel   

I  reel   

I  reel   

1  reel   


19.  . 

1 

reel 

27,'33.. 

1 

reei 

4  

7. 



6.'33.. 

1  

7 
1 

reel 

2  

7 

16 

1 

reel 

10.'33. . 

.  1 

reel 

14  

reel 

I7,'33.. 

'.  1 

reel 

Dec. 
Dec! ' 


I 

10 


Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

Kidnapping   July      1   I  reei   

Minding  the  Baby   Sept.  26   1  reel   

Snow-White   Mar.  31, '33...  i  reel   

Stopping  the  Show   Aug.  12  


TWO   REEL  COMEDIES 

Blue  of  the   Night  Jan. 

Bing  Crosby 
Bring  'Em  Back  Sober  Nov. 

Sennett  Star 
Caliente    Lo<e   Mar. 

Sennett  Star 
Cook's  Day  Off,  The  

Sennett  Star 
Courting   Trouble   Oct. 

Charles  Murray 
Dentist.   The   Dec. 

Sennett  Star 
Don't  Play   Bridge  With 

Your  Wife   Jan. 

Sennett  Star 
Drug  Store.  The   

Sennett  Star 
Doubling  in  the  Quickies. ...  Dec. 

Sennett  Star 
Easy  On  the  Eyes  Feb. 

Sennett  Star 
False  Impressions   Nov; 

Sennett  Star 
Fatal   Glass  of  Beer   Mar. 

W.   C.  Fields 
Harem,   Scarem   June 

Al  St.  John 
Hawikins  and  Watkins,  Inc.  . .  .July 
His  Perfect  Day   

Sennett  Star 
Hollywood  Double,  A  Nov. 

Sennett  Star 
Honeymoon  Bridge   

Sennett  Star 
Hubby's  Vacation   

Sennett  Star 
Human   Fish   Dec. 

Sennett  Star 
In  the  Bag   

Sennett  Star 
Lion  and  the  House.  The... Dec. 

Sennett  Star 
Ma's   Pride  and  Joy  Oct. 

Donald  Novis 
Prosperity   Pays   Nov. 

Tom  Howard 

Singing  Boxer,  The   Jan. 

Singing  Plumber   Sept. 

Donald  Novis 
Too   Many   Highballs   Feb. 

Sennett  Star 

Up  Popped  the  Ghost  July 

Wrestlers,   The   Jan. 

Sennett  Star 


6,'33...20  Sept.  10 

18  2  reels   

10,'33. . .  2  reels   


28  19  Dec.  17 

9  20  Dec.  3 


I3,',33. . .  2  reels 


16   2  reels   

17,  '33. . .  2  reels   

4   2  reels  ........ 

3, '33. . .  2  reels   

10   2  reels   

8  22  Sept.  3 


25   2  reels 


30. 


2  reels 


23. 
14. 
4. 


18  .. 
18... 


..Aug.  27 


27,'33. 

23  


I0,'33. 


22... 
20,'33. 


2  reels 


POWERS  PICTURES 


Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

Dream  Flowers   Sept.   15  9   

Dual    Control   Sept.     1  12   

(Capt.   James  A.  Molli- 
son-Amy  Johnson) 

It  All  Depends  on  You  Nov.      I  8   

Land   of   My   Fathers   9   

Land  of  the  Shamrocks  10  Apr.  2 

Light  of  Love   Oct.     15   9 

Me  and  the  Boy  Friend  Oct.      1   8 

Mystery  of  Marriage,  The..  18. 


 Apr. 

Special  Messengers    9  Mar. 


RKO-RADIO  PICTURES 

Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

CHARLIE  CHAPLIN  SERIES  (Re-Issues) 

The   Cure   Aug.    19  20   

Easy  Street   Sept.   30  19'/2  Dec.  17 

The   Floorwalker   Dec.    23  201/2   

The  Pawnshop   

The    Rink   Nov.    11  20   

The    Vagabond   Feb.     3, '33  


CLARK  AND  McCULLOUGH  SERIES 

Ice  Man's  Ball  Aug.  12. 

Jitters.  The  Butler   Dec.  30. 

Millionaire    Cat.    The  Oct.  21. 

The  Gay  Nighties   


.20  Aug.  13 

.20'/2  Aug.  20 

.21   

.  18  Dec.  31 


HARRY  SWEET  COMEDIES 

Firehouse  Honeymoon   Oct.     28  18... Jan. 

Heave  Two   

Just  a  Pain  in  a  Parlor  Aug.   26  20   

Loops,  My  Dear   Jan.  6,'33...i7   


14,'33 


HEADLINER  SERIES 

No.  I — Shampoo,  the  Magi- 
cian  Nov.  25  17  .. 

Roscoe  Ates-Hugh  Herbert 

No.  2— Private  Wives   Jan.  27,'33...2I  . 

Skeets  Gallagher 
W.  Catlett 

MASaUERS  COMEDIES 

Bride's  Bereavement,   The... Nov.  18  20  .. 

iron   Minnie   July  4  

Through  Thin  and  Thicket..  .Jan.  20,'33. ..  171/2 

Two  Lips  and  Julips  Sept.  9  20 


...Aug.  6 


MICKEY  McGUIRE  SERIES 

Mickey's  Ape  Man   Feb.  I0.'33...I8 

Mickey's  Busy  Day   Sept.  2  18. 

mickey's  Charity   Dec.  2  18 

MR.  AVERAGE  MAN  COMEDIES 
(EDGAR  KENNEDY) 

Art  in  the  Raw   Feb.  24,'33  

Fish   Feathers   Dec.  10  

Golf  Chump,  The   Aug.  5  20  Aug. 


Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

Merchant  of  Menace,  The  

Parlor,  Bedroom  and  Wrath.. Oct.     14  20'/2   

PATHE  NEWS 

Released  twice  a  week 

PATHE  REVIEW 
Released  once  a  month 


SPECIALS 
So  This  Is  Harris 


.28 


TOM  AND  JERRY  SERIES 

Barnyard   Bunk   Sept. 

Jolly   Fish   Aug. 

Panicky  Pup   Feb. 

Pencil    Mania   Dec. 

Piano  Tuners   Nov. 

Redskin  Blues   July 

Spanish  Twist.   A  Oct. 


16  6 

19   6 

24,'33  

9  

II  

23  7 

14  6 


STATE  RIGHTS 

Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

ATLANTIC  FILM 

Playgrounds  in  the  Sky   10  Nov.  5 

Sportsmen's    Paradise   10  July  30 

CAESAR  FILMS 
Veneziana    I  reel   


CAPITAL 

Isle  of   isolation   10. 


.July  30 


CENTRAL  FILM 

A  Pilgrimage  Through  Palestine   10  Dec.  3 

Boston  Common — and  Proper   10... Jan.     7, '33 

In   Old   New  Orleans   May  28 

Syria   May  21 

F.  M.  S.  CORP. 
NewslauQhs    7... Jan.  28.'33 


.Apr. 
.May 


.Sent. 


FEATURETTES.  INC. 

A  Night  in  the  Jungle   10. 

Holy   Men  of   India   10. 

IDEAL 

Evolution   28. 

MARY  WARNER 

Berlin:  its  Sports  and  Recreation   8   

Berlin:   Rhythm  of  a  Metropolis   s   

Glimpses  ot  Germany    8   

Springtime  on  the  Rhine    7   

1  he  Mosel    g..  oct. 

Trier.  Oldest  City  in   Germany   6   

Vintagers     Festival   10   

Winter  in  the  Bavarian  Alps    1  reel   

Young  Germany  Goes  Ski-ing                       1  reel  .... 

MASCOT 

Technocracy   10...  Jan. 


30 
7 


7,'33 


MASTER   ART  PRODUCTS 
Melody  Makers  Series: 

Sammy    Fain   10  Dec.  24 

Benny    Davis    9 


Friend 


9 


Night  of  Romance   7 


PRINCIPAL 

Cock-Eyed   Animal   World   35  July  23 

Get  That  Lion    09          auo  27 

Isle  of  Desire     IVeVis 

Isle  of  Peril   32  jilVifi 

isles  of   Love    iriil 

KHling  the  Killer   ! !  1 ! ! !  ! ! ! !  1 1 .JulV  "ao 

Primitive  -::;::::::::  " 

Tiner   Hunt.  The   ! ! i ! i i ! i:::;:: ! ! ! 20."  . . oii! " 'si 

UFA 

Cod  Liver  Oil  Preferred    22 

Last   Pelicans   in    Europe..  in 

Steel   10 


.June  II 
.May  7 
.May  21 


WARD  PRODUCTIONS 
Your  Technocracy  and  Mine 


UNITED  ARTISTS 


91/2.  Feb.    1 1, '33 


Title 

MICKEY  MOUSE 


Running  Time 
Kei.  Date      Minutes  Reviewed 


1.  Mickey's  Nightmare   Aug. 

2.  Trader  Mickey   Aug. 

3.  The  Whoopee  Party   Sept. 

4.  Touchdown    Mickey   Oct. 

5.  The  Wayward  Canary. ..  .Oct 

6.  The  Klondike  Kid   Nov. 

7.  Mickey's  Good  Deed  Dec 

8.  Building   a    Building. ...  Dec. 

9.  The  Mad  Doctor   Jan 

10.  Mickey's  Pal  Pluto   Feb. 

11.  The  Meilerdrammer   Mar. 

SILLY  SYMPHONIES 

1.  Bears  and  Bees   July 

2.  Just  Dogs   Aug. 

3.  Flowers   and   Trees  Sept. 

4.  Bugs  in  Love   Sept. 

5.  King  Neptune   Oct. 

6.  Babes  in  the  Wood  ....Dec. 

7.  Santa's  Workshop   Dec. 

8.  Birds  in  the  Spring  


8  

26.... 
16...., 

7  

28.... 
18  

9.... 
20.... 
20,'33. 
I0,'33. 

3.'33. 


7'/j.. 

7.:.;..No»; 

0'/2   

71^4   


Oct.  8 


12 


8 


15. 
12. 

9. 
21. 

7. 

2. 
30. 


...61/2   

...  7   

•••  8  Oct  15 

...  7.;;;;. Oct."  29 

•  ••  7  .'Dec." '24 


February    25,  1933 


MOTION    PICTURE  HERALD 


85 


(THE  KCLCASC  CnACT—CCNT't)) 


UNIVERSAL 


Title 

OSWALD  CARTOONS 

Busy  Barber   Sept. 

Carnival  Capers   Oct. 

Day    Nurse   Aug. 

Going  to  Blazes   Mar. 

Jungle   Jumble,    A   July 

Oswald,  the  Plumber    Jan. 

Shriek,   The   Feb. 

Teacher's  Pest   Dec. 

Wild  and   Wooly   Nov. 

POOCH  CARTOONS 


Running  Time 
Rel.  Date       Minutes  Reviewed 


12   I  reel 

10   I  reel 

I   I  reel 

i7,'33. . .  I  reel 

4   I  reel 

30, '33...  7  .... 

27,'33. . .  I  reel 

19   7  .... 

21   I  reel 


Butcher  Boy, 


29  

.  8  

.Sept. 

10 

Sept. 

26  

.  7  

.Sept. 

17 

5  

1  reel 

Oct. 

24 

1  reel 

Mar. 

I3,'33.  . 

2,'33. . 
13, '33.  . 

7 

.   1  reel 
.   1  reel 
.  1  reel 
1  reel 

Feb. 

.Oct. 


RADIO  STAR  REELS 
Morton  Downey — No.  I 

With  Vincent  Lopez 
The  Street  Singer   Nov.  14 

Nick  Kenny— No.  1 
Morton    Downey— No.    2  Nov.  28 

With  Brown  and  Hender- 

ArrJarrett   Dec.  12 

Nick  Kenny— No.  2 
Down  Memory  Lane    Dec.  26 

Louis  Sobol — No.  1 

With  Texas  Guinan 
Married  or  Single  ...  Jan. 

Nick  Kenny— No  3 

With    Little    Jack  Little 
I    Know   Everybody  and 

Everybody's    Racket    . . 

Walter    Winchell — No.  I 

With  Paul  Whiteman 
Morton  Downey — No.  3  Feb. 

The  Holdup 

With  Joe  Young 
Radio   Murder  Mystery  Mar. 

Louis  Sobol — No.  2 


2  reels 

2  reels 

2  reels 

2  reels 

I  reel 


I6,'33. .  .21 


Jan.    30,  33. .  .21 ...  Feb.    II, '33 

14, '33. . .  2  reels   

2  reels   


6, '33. 


STRA 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 


NGE  AS  IT  SEEMS  SERIES 

20—  Novelty   J"lv 

21—  Novelty   A"S,- 

22—  Novelty   Sept. 

23—  Novelty   g't- 

24_Novelty   Nov. 

25—  Novelty   P^c. 

26—  Novelty   }?"• 

27—  Novelty   F^"- 

28—  Novelty   Mar. 


UNIVERSAL  BREVITIES 

Boo!   

Dr.  Jekyll's  Hide  Sept. 

Good  Old  Days,  The  Nov. 

Greeks  Had  No  Words  for 

Them.  The   0«*- 

Lizzie  Strata   

UNIVERSAL  COMEDIES 

(1931-32  SEASON) 
Around  the  Equator  on 

Roller  Skates   J"  ^ 

Hollywood  Kids   .-•    J"  V 

Hollywood   Handicap,  A  AUS- 

(1932-33  SEASON) 
Alias  the  Professor   ..mar. 

James  Gleason 
Boys  Will  Be  Boys   Nov. 

Frank  Albertson 
Family  Troubles   

Henry  Armetta  „  , 

Finishing  Touch   Oct. 

Skeets  Gallagher 

June  Clyde 
Hesitating  Love   ..Nov. 

L.  Fazenda-M.  Prevost 
Hunting  Trouble   ..Feb. 

Louise  Fazenda 
Kid  Glove  Kisses   ..Sept. 

Slim  Summerville  . 
Lights  Out   ■•■'ec. 

James  Gleason 
My  Operation   ..uec. 

Vince  Barnett-June  Clyde  „ 
Officer,  Save  My  Child....  Nov. 

Slim  Sumerville  , 
Rockabye  Cowboy   ..Jan. 

James  Gleason 
Should  Crooners  Marry?  Feb. 

Frank  Albertson 
Trial  of  Vince  Barnett  ..Mar. 

Vince  Barnett 
Union  Wages   Aug. 

Louise  Fazenda 
Who,  Me   ..Sept. 

Frank  Albertson 
Yoo    Hoo!   --Oct. 

James  Gleason 


18. . 

22.  . 
19.. 
17.. 
14.. 
12. . 

23,  '33 
20, '33 
20.'33 


1  reel 

I  reel 

I  reel 

I  reel 

I  reel 

I  reel 

1  reel 

I  reel 

I  reel 


26.. 
26.. 
21.. 


I  reel  .... 

9  Oct. 

I  reel  .... 


24.... 

23, '33. 


.  I  ree 
.  10. . . 


28. 

13. 
10. 


8,'33. 
30.... 
Il,'33. 
19.... 


2  reels 

2  reels 

2  reels 

2  reels 

2  reels 


16.... 
8, '33. 
21.... 
24.... 
28.... 

2.... 
25, '33. 
22,'33. 
22,'33. 
30.... 

7.... 

5.... 


.  2  reels 

.  2  reels 

.20  

.  2  reels 
.  2  reels 
.  2  reels 
.  2  reels 
.  2  reels 
.  2  reels 


.20  Sept. 

.  2  reels   

.21  Sept. 


VITAPHONE  SHORTS 

Running  Time 

Tjtig  Rel.  Date       Minutes  Reviewed 

ADVENTURES  IN   AFRICA   2  reels   

BELIEVE  IT  OR  NOT—   I  "el   

ROBERT  L.  RIPLEY 


BIG  V  COMEDIES 
No.    I — Sherlock's  Home.... 

Jack  Haley 
No.  2 — Here,  Prince   

Joe  Penner 
No.  3 — You  Call  It  Madness. 

Richy  Craig,  Jr. 
No.    4— Hey,   Pop   ..  ■• 

Roscoe  (Fatty)  Arbuckle 
No.  5 — Then  Carae  the  Yawn  . 

Jack  Haley 
No.  6 — The  Run  Around... 

William  Demarest 


Running  Time 

Title                               Rel.  Date       Minutes  Reviewed 
No.    7 — Trouble  Indemnity  

Codee  and  Orth 
No.  8— The  Build-Up  

Jack  Haley 

No.  9 — Buzzin'  Around   

Roscoe    (Fatty)  Arbuckle 
No.  10 — Wrongorilla   

Jack  Haley 

BOOTH   TARKINGTON  SERIES 

No.    7 — Hot  Dog    I  reel   

No.  8 — Penrod  s   Bull   Pen   (  reel   

Billy   Hayes-Dave  Gorcey 


lES 


.  Nov. 
.  Nov. 


.Dec. 


BROADWAY  BREVITI 
(NEW  SERIES) 

No.    I — C'est  Paris   Sept. 

Technicolor  Musical 
No.    2 — Passing  the  Buck. ..Sept. 

Alexander  Gray 
No.    3 — Tee  for  Two   Oct. 

Technicolor  Musical 
No.  4 — Tip-Tap-Toe    ......  Oct. 

Hal  Leroy-Mitzi-Ma,ytair 
No.    5 — A  Modern  Cinde- 
rella   

Ruth  Etting 
No.  6 — Picking  a  Winner. 

Technicolor  Musical 
No.    7 — The    Red  Shadow 

Al.  Gray-Bernice  Claire 
No.    8 — Sky  Symphony   June 

Stoopnagle  &  Budd 
No.    9— Poor  Little  Rich 

Boy   Dec. 

Phil  Baker 
No.  10— Hey,   Hey,  West- 
erner  Dec. 

Technicolor  Musical 
No.  II — That  Goes  Double..  June 

Russ  Columbo 
No.  12 — Bygones   ..Jan. 

Ruth  Ettrng 
No.  13 — Pleasure   Island   ..-  Feb. 

Technicolor  Musical 
No.  14 — Yours   Sincerely.      ■  Mar. 

Lanny  Ross 
No.  15 — Speaking  of  Oper- 
ations ..Jan. 

Pick  &  Pat 
No.  16 — Northern  Exposure. 

Technicolor  Musical 
No.  17 — Nothing  Ever  Hap- 
pens   

Musical 
No.  18— Worlds  Champ... 

Jack  Dempsey 
No.  19— The  Way  of  All 

Freshmen   

Hal  Lerov-Mitzi  Mayfair 
No.  20 — Along  Came  Ruth.. 

Ruth  Etting 
No.  21— Fifi   

V.  Segal-Chas.  Judels 

HOW  TO  BREAK  90 

BOBBY  JONES 

No.    I — Hand   and  Grip.. 


22 


 17. . . 

. . .  Nov. 

12 

19  .  . 

 16... 

. .  .Nov. 

19 

3,'33. 


31. 


.17  Oct. 


8. 


17, '33 
I4,'33 
25, '33...  18 
II, '33...  19 


.  Apr. 

.Mar. 
.July 

.  Apr. 
.  May 
.  May 


28,'33. . .  18. 

16. 


8,'33. 

25,'33. 
1 1, '33. 

22, '33. 
6,'33. 
20,'33. 


LOONEY  TUNES  SERIES 

No.  9 — Bosko  and   Bruno  7.. 

No.  10 — Bosko's  Dog  Race   8.. 

No.  II— Bosko  at  the  Beach   '■■ 

No.  12 — Bosko's  Store   

No.  13 — Bosko  the  Lumberjack  

LOONEY  TUNES 
(NEW  SERIES) 


.  Dec. 
.July 
.Nov. 


No. 
No. 
No. 
No. 
No. 
No. 


1 —  Ride  Him,  Bosko  

2 —  Bosko  the  Drawback  

3 —  Bosko's   Dizzy  Date  

4 —  Bosko's  Woodland  Daze. 

5 —  Bosko  in  Dutch  

6 —  Bosko  in  Person  


MELODY  MASTERS 

(NEW  SERIES) 
No.    I — Music  to  My  Ears  

Jack  Denny  and  Band 

No.    2 — Municipal  Band  Wagon  

No.  3 — Smash  Your  Baggage  

Small's  Paradise  Band 
No.  4 — The  Lease  Breakers   9  Dec.  3 

Aunt  Jemima 

No.  5 — The  Yacht  Party  

Roger  Wolfe  Kahn's  Band 
No.  6 — Hot  Competition   

The  Continentals-Barris- 

Whiteman-Ted  Husing 

No.    7 — Abe  Lyman  and  Band  

No.    8 — "How's  Tricks?"   

Jean  Sargent-George  Owen  and  Gang 
No.    9— That's  the  Spirit  

Noble  Sissle  and  Band.. 
No.  10 — The  Alma  Martyr  

Fred  Waring  and  His  Pennsylvanians 

MERRY  MELODIES  (New  Series) 


No. 
No. 
No 


1 —  You're  Too  Careless  with  Your  Kisses  8  Dec. 

2—  1  Wish  1  Had  Wings  

....    3 — A  Great  Big  Bunch  of  You  

No.  4 — Three's  a  Crowd  

No.  5 — Shanty  Where  Santa  Claus  Lives  

6 —  One  Step  Ahead  of  My  Shadow  

7 —  Young   and  Healthy  


No 
No 


THE  NAGGERS  SERIES 

MR.  AND  MRS.  JACK  NORWORTH 

The  Naggers'   Anniversary   I  reel   

The  Naggers  at  the  Opera   I  reel   

The  Naggers  Go  Ritzy  18  June  4 

Movie  Dumb    I  reel   

Four  Wheels— No  Brakes  18  July  30 


NOVELTIES 

Bigger  They  Are,  The  2  reels 

Prime  Camera 
Gypsy  Caravan    I  reel 

Martinelli 

Handy  Guy,  The   2  reels 

Earl  Sande 

Rhythms  of  a  Big  City   I  reel 

Season's  Greetings,  The   5  

Christmas  Special 

Trip  to  Tibet,  A   I  reel 

Washington,  The  Man  and 

the  Capital   18  

Clarence  Whitehill 


Running  Time 

Title  Rel.  Date       Minutes  Reviewed 

ONE-REEL  COMEDIES 

Baby  Face   

Victor  Moore 

Military  Post,  The  

Robert  Guzman 
No-Account,  The  

Hardie-Hutchison 
No  Questions  Asked  

Little  Billy 

Strong  Arm,  The  

Harrington-0'  Neill 

ORGAN  SONG-NATAS 

For  You    I  reel   

Organ- Vocal 

Say  a  Little  Prayer  for  Me   I  reel   

Organ- Vocal 

When  Your  Lover  Has  Gone   I  reel   

Organ- Vocal 

JOE  PENNER  COMEDIES 

Moving   In   2  reels   

Rough  Sailing   16  

Stutterlcss    Romance,    A   I  reel   

Where  Men  Are  Men  2  reels   

PEPPER  POT 

(NEW  SERIES) 
No.    I — Rambling  Round  Radio  Row  No.  I  

2—  Nickelette   

3 —  Contact  

4 —  If   I'm  Elected  

5 —  King  Salmon   

6 —  Rambling  Round  Radio  Row  No.  2  

No.    7 — Babe  0'  Mine  

No.  8 — Dangerous  Occupations   

No.    9 — Out  of  the  Past  

No.  10 — Love  Thy  Neighbor  

No.  II  —  Rambling  Round  Radio  Row  No.  3  

No.  12— A  Whale  of  a  Yarn  

No.  13 — Africa  Speaks — English   

No.  II — Rambling  Round  Radio  Row  No.  4  

No.  15 — Sea  Devils   

No.  16 — Parades  of  Yesterday  

No.  17 — Breakwater   

No.  18— Little    White  Lies  

No.  19 — Rambling  Round  Radio  Row  No.  5  

No.  20 — You're   Killing  Me  

No.  21 — Inklings   

No.  22 — Rambling  Round  Radio  Row  No.  6  

No.  23— Around  the  World  in  8  Minutes  8  Aug.  20 

No.  24 — Fishermen's  Holiday   

No.  25 — Stuck.   Stuck.  Stucco  

No.  26 — Seeing  Samoa   

SPORT  THRILLS  SERIES 
TED  HUSING 


No. 
No. 
No. 
No. 
No. 


No. 
No. 
No. 


No.  4 — Old  Time  Sport  Thrills. 


No. 
No. 


5 
6-^ 


reel 
reel 


S.  S.  VAN   DINE  MYSTERY  SERIES 
(Donald  Meek-John  Hamilton) 

No.    8 — Murder  in  the  Pullman  20  Juno  4 

No.    9 — The  Side  Show  Mystery  20  June  II 

No.  10 — Campus   Mystery,   The  '  

No.  II — Crane  Poison  Case,  The  

No.  12 — Transatlantic   Mystery,  The  22  Sept.  19 

TWO-REEL  COMEDIES 

Dandy  and  the  Belle,  The  

Frank  McGlynn,  Jr. -Mary 
M  urray 

Freshman  Love   

Ruth  Etting 
Old  Lace   

Ruth  Etting 

WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.    I — Little  Journeys  to 

Great  Masters    i 

No.    2 — Southern    India    9. 

No.    3 — Road  to  Mandalay   I 

No.  4 — Mediterranean  By- 
ways   9 

No.  5 — Javanese  Journeys   !.*.',".'!!  9 

No.  6 — Northern   India    l 

No.  7 — Oberammergau   *.  | 

No.  8 — South  American 

Journeys    9 

No.  9 — Soviet  Russia   1 

No.  10 — Paris   Glimpses    .  9 

No.  II — Dear  Old  London   1' 

No.  12— When  in  Rome   "  '  9 

No.  13 — Berlin  Today   g 

WORLD  ADVENTURES 

E.  M.  NEWMAN  (New  Series) 

No.    I— Dancing  Around  the  World...  ( 

No.    2 — Transportations  of  the  World..  1 

No.    3— An  Oriental   Cocktail   \o 

No.  4 — Curious  Customs  of  the  World..  1 

5 —  From  Bethlehem  to  Jerusalem. .. .  | 

6 —  High  Spots  of  the  Far  East..  10 

7 —  Main  Streets    i' 

8—  Beauty  Spots  of  the  V/or\d. | 

9—  Workers  of  the  World..  ..  1 
No.  10— Wonder  Spots  of  the  World  '.  "  t 
No.  I  ( — Costumes  of  the  World  "  i 
No.  12 — Peculiar  Ceremonies  ...  1 
No.  13— Top  of  the  World... 


reel 
reel 


 June  25 

reel   

 July  30 

reel   

 June  18 

 Oct.  29 


No. 
No. 
No. 
No. 
No. 


reel 
reel 

reel 
reel 

reel 
reel 
reel 
reel 
reel 
reel 
reel 


.  Oct.  8 


.Sept.  10 


SERIALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

T!«.  „  .  _       Running  Time 

Rel-  Date       Minutes  Reviewed 
Clancy  of  the  Mounted  Feb.  27,'33 

Tom  Tyler-Jacqueline  Wells 
Detective  Lloyd    Jan  4 

Jack  Lloyd 
Lost  Special   Dec.  5 

Frank  Albertson 
Jungle  Mystery   Sept  12 

Tom  Tyler 

Phantom  of  the  Air  May    22 '33 


.20... Feb. 
(each) 

20  Jan 

(each) 


.20  

(each) 


4, '33 
.  IS 


86 


MOTION    PICTURE  HERALD 


February    25,  1933 


CLASSiriED 
ADVERTISING 


OP 


the  great 
national  medium 
for  showmen 


Ten  cents  per  word,  nnoney-order  or  check  with  copy.  Count  initials,  box  number  and  address.  Minimum  insertion, 
$1.  Four  insertions  for  the  price  of  three.  Contract  rates  on  application.  No  borders  or  cuts.  Forms  close 
Mondays  at  5  P.M.  Publisher  reserves  right  to  reject  any  copy.  Address  correspondence,  copy  and  checks  to 
MOTION  PICTURE  HERALD,  Classified   Dept..    1790  Broadway,   New  York  City 


I^EPAII^  SERVICE 


PROJECTORS.  TICKET  MACHINES  AND  OTHER 
theatre  and  sound  equipment  requiring  parti  and 
repairt  can  now  be  ciren  prompt  attention  at  rcaaoa* 
able  cost.   BOX  121A,  MOTION  PICTURE  HERALD. 


GUARANTEED  SCREEN  REFINISH  IMPROVES 
projection  100%.  Write  for  details.  RAYTEX  SCREEN 
PROCESS  COMPANY,  14117  Merchandise  Mart, 
Chicago,  111. 


USED  E€LIIP/HENT 


BARGAINS  RECONDITIONED  ARCTIC-NU-AIR 
blowers,  noiseless  drives.  Write  for  prices.  SOUTH- 
ERN FAN  CO.,  Box  440,  Atlanta,  Ga. 


UNUSUAL  BARGAINS  IN  USED  OPERA 
Chairs,  Sound  Equipment,  Moving  Picture  Machines, 
Screens,  Spotlights,  Stereopticons,  etc.  Projection 
Machines  Repaired.  Send  for  catalogue  H.  MOVIE 
SUPPLY  COMPANY,  844  So.  Wabash  Ave.,  Chicago. 


TWO  SIMPLEX  MACHINES  COMPLETE,  RE- 
built,  very  fine  condition,  $300.00  pair.  Rosa  lenses 
$75.00  pair.  Peerless  Hi -Low  lamps  $450.00  pair. 
BOX  270,  MOTION  PICTURE  HERALD.  407  So. 

Dearborn  St.,  Chicago,  111. 


SALE  GOVERNMENT  SURPLUS  PROJECTORS: 
Including  our  Inventory,  Lamphouses,  Generators, 
Rectifiers,  Soundheads,  Amplifiers,  Loud  Speakers. 
Trades  taken— what've  you  got?  S.  O.  S.  CORP., 
1600  Broadway,  New  York. 


ATTI5ACTi€NS 


FIRST  CLASS  STAGE  AND  RADIO  TALENT 
booked  direct  on  easy  terms.  Will  increase  your  busi- 
ness. Name  your  proposition.  Interested  in  small 
guarantee  or  percentage.  BOX  123A,  MOTION  PIC- 
TURE HERALD. 


TI^AILEI^  SERVICE 


SOUND  TRAILERS— OUR  PRICE  OF  8c  FT.  IS 
a  saving  over  6c  ft.,  50c  card.  MISSOURI  FILM 
LABORATORIES,  1704  Baltimore,  Kansas  City,  Mo. 


DISTINCTIVE  SOUND  TRAILERS,  HAND 
lettered;  6c  ft.  and  50c  card;  34-hour  service.  KAN- 
SAS CITY  FILM  LABORATORIES,  2449  Charlotte, 
Kansas  City,  Mo. 


PCSTEC  EXCHANCES 


POSTERS,  STILLS,  11  x  14  PHOTOS,  ETC. 
for  all  releases,  bought,  sold,  rented.  Prompt  service. 
EXHIBITORS  POSTER  &  SUPPLY  CO.,  INC.,  630 
Nmth  Avenue,  New  York  City. 


HELP  WANT  EC) 


WANTED:  GOOD  THEATER  MAN  TO  REOPEN 
theatre.  Town  450.  Must  furnish  sound  equipment. 
Local  support  assured.  SECRETARY,  COMMERCIAL 
CLUB,  Cairo,  Nebraska. 


CENERAL  ECUIPMENT 


CROWN'S  BARGAIN  COUNTER;  SCREEN 
brush  with  six-foot  pole,  $2.90;  sand  urn  silver  and 
black,  $4.75;  safety  bucket  tank,  $10.00;  Eveready 
battery  No.  485,  $1.30;  UX  250  tube,  70c  each 
guaranteed;  G112G,  $4.50;  feed  sprockets,  $1.90;  inter- 
mittent guide  E3,  $1.40;  P102C,  90c;  fan  covers,  50c, 
battery  B  eliminators  $17.50  noiseless;  rebuilt  Smplex 
mechanism,  $135.00;  15  ampere  rectifier,  $35.00.  Tell 
us  your  needs  and  let  us  quote  you  lowest  prices 
obtainable.  CROWN  MOTION  PICTURE  SUPPLIES, 
311  West  44th  St.,  New  York  City. 


TRAINING  SCIiCCLS 


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Approved  home- study  training  in  Theatre  Manage- 
ment, Advertising  and  Technics.  Send  for  catalog. 
THEATRE  MANAGERS  INSTITUTE,  315  Washing- 
ton St.,  Elmira,  New  York. 


BUSINESS 
STIMULATCRS 


INCREASE  YOUR  NET  PROFIT.  _  THERE  IS 
one  sure  way  that  Picture  Shows  can  increase  their 
net  profits.  Details  sent  on  request.  BURCH  MFG. 
CO.,  1906  Wyandotte,  Kansas  City,  Mo. 


El  EMS 


SILENT  PICTURES.  WESTERNS.  MELODRA- 
mas.  Comedies.  Serials — Prints  in  good  coaditioa — 
reasonable  rentals— INDEPENDENT  FILM  CO..  Film 

Bldg.,  Omaha,  Nebr. 


HAVE  SILENT  NEGATIVE  AUTHENTIC  U.  S. 
ofiicial  and  allied  world  war  film  arranged  chronolog- 
ically from  start  to  finish,  contains  actual  European 
and  U.  S.  war  scenes.  Title  "Over  There"  or 
■'Thru  Hell  and  Back  with  Allies."  Will  give  party 
interest  in  exchange  for  capital  to  add  sound  and 
exploit  throughout  United  States  and  Europe.  Have 
ofiicial  endorsement  of  DAR-American  Legion  and 
Recruiting  Stations.  BOX  273,  MOTION  PICTURE 
HERALD. 


THEATRES 


FOR_  SALE,  ONLY  THEATRE  IN  SUMMER 
resort  in  New  Jersey.  600  seats,  completely  equipped 
for  sound.  Now  running.  Owner  has  other  interest. 
Oflers  considered.  BOX  125A,  MOTION  PICTURE 
HERALD. 


RATE  STRIRS 


EMBOSSED  LOBBY  DISPLAY  CARDS  IN  MANY 
color  combinations.  Also  two  color  cardboard  and  one 
color  paper  date  strips.  M.  A.  BLOCK,  Jackson 
Heights,  N.  Y. 


RRCJECTICNISTS 
UNICNS 


THE  NEW  NATIONAL  PROJECTIONISTS* 
Union— Independent  Motion  Picture  Operators'  Union, 
National  Executive  Offices,  3546  Vincent  North, 
Minneapolis,  Minn. 


RCSITICNS  WANTER 


PROJECTIONIST  —  ENGINEERING  GRADUATE, 
sound  technician,  desires  connection  with  independent 
exhibitor  or  small  chain.  Excellent  references.  R.  W. 
HOUSWORTH,  192  Alabama  St.,  Carrollton,  Ga. 


LICENSED  OPERATOR  EIGHTEEN  YEARS. 
SAM  YOUNGHEART,  3870  Marburg,  Cincinnati,  O. 


AT  LIBERTY— AGGRESSIVE  LIVE- WIRE  Mo- 
tion picture  theatre  manager,  expert  exploitation, 
publicity  director.  Married— age  38.  Small  salary  or 
percentage.  Go  anywhere.  BOX  127A,  MOTION 
PICTURE  HERALD. 


THEATRES  WANTER 


WANTED  SMALL  THEATRE  ON  REASONABLE 
rental  basis  for  summer  stock  company.  If  terms  are 
satisfactory,  may  consider  a  5-year  lease.  State 
equipment  and  condition  of  theatre.  Mention  size  of 
stage  and  if  large  enough  for  stage  production.  BOX 
119A,  MOTION  PICTURE  HERALD. 


WILL  RENT,  LEASE  OR  BUY  WORTHWHILE 
theatre  properties  all  over  the  country.  State  seating 
capacity,  value  and  population.  Also  state  condition 
of  theatre,  how  equipped  and  what  competition.  BOX 
122A,  MOTION  PICTURE  HERALD. 


TECHNICAL  RCCrS 


"RICHARDSON'S  HAND  BOOKS  OF  PROJEC 
tion"  in  three  volumes.  Universally  accredited  aa  the 
best  and  most  practical.  Aaron  Nadell's  "Projection 
Sound  Pictures."  Complete  information  on  sotind 
equipment.  Both  text  books  complete  for  $12.80. 
QUIGLEY  BOOKSHOP,  1790  Broadway,  New  York. 


PUBLISHERS  NEEDED  MONEY— WE  HAD  IT: 
Again  for  $3.95,  World  Famous  Three  Volumes  "Sound 
Projection,"  "Servicing  Projection  Equipment,"  "Sim- 
plified Servicing  Sound  Equipment."  Individually,  $1.50. 
S.  O.  S.  CORP.,  1600  Broadway,  New  York. 


WANTER  TC  CLiy 


STAGE  RIGGING,  DRAPES,  CURTAINS  AND 
other  equipment  for  stage  production.  Must  be  in 
good  condition.  Will  pay  cash  if  reasonable.  BOX 
126A,  MOTION  PICTURE  HERALD. 


PRINTING  SERVICE 


250  LETTERHEADS  AND  250  ENVELOPES,  $1.49. 
WEBSTER'S  PRESS,  Farmland,  Indiana. 


1,000  3  x  8  HANDBILLS,  85c;  SOO  LETTER- 
heads,  $1.00.    KING  SHOPRESS,  Warren,  111. 


HERE  ARE 
3  LANDMARKS 

1  •  •  •  The  first  motion  picture  film 
. . .  invented  by  Eastman 

2  •  •  •  The  first  panchromatic  motion 
picture  film . . .  invented  by  Eastman 

3  •  •  •  The  first  super-speed  panchro- 
matic motion  picture  film . . .  invented 
by  Eastman 

A  LL  three  of  these  inventions  were  vital  fac- 
/  \  tors  in  the  progress  of  the  motion  picture 
art.  The  latest  of  them,  Eastman  Super-sensi- 
tive Panchromatic  Negative,  has  virtually 
revolutionized  motion  picture  procedure,  and 
plays  a  stellar  role  in  the  finest  productions 
of  the  day. 

EASTMAN  KODAK  COMPANY 

J.  E.  BRULATOUR,  INC.,  DISTRIBUTORS 

NEW  YORK       CHICAGO  HOLLYWOOD 


Just  As  Long 
As  Paramount  Gives  You  Pictures  Like 


"THE  SIGN  OF  THE  CROSS" 
"SHE  DONE  HIM  WRONG" 
and  "KING  OF  THE  JUNGLE" 

—Box -Office  Depression  Has  No  More 
Chance  Than  The  Proverbial  Snowball! 


MOTION  PICTURE 


A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


17  MILLION  RADIOS 
COMPETE  WITH  FILMS 

Sale  of  Nine  Million  Receiving  Sets  in 
Three  Years  Since  April  of  1930  Repre- 
sents 40  Per  Cent  Increase  in  Ownership 

WHEN  MUSIC  HELPS 
TELL  THE  STORY 


Cumulative  Effect  is  Achieved  by  Com- 
bining Music,  Dialogue  and  Action  in  New 
Jolson  Production,  Says  Joseph  O'Sullivan 


Vol.  110,  No.  10 


Entered  as  second-class  matter,  January  12,  1931,  at  the  Post  Office,  at  New  York,  N.  Y.,  under  the  act  uf  March  1879.  Pub-  -»r, 
tished  Weekly  by  Quigley  Publishing  Co.,  Inc.,  at  1790  Broadway    \'  .       ik.  Subscription,  $3.00  a  year.  Siiiiji,  '  ' 


our  new 
President: 

The  new  era  which  commences  now 
in  our  nation  is  symbolized  by  the 
motion  picture  mdustry  in  Metro- 
Goldwyn-Mayer's  Globe-Trotter  Trav- 
elling Studio  which  proudly  takes  its 
place  in  the  Inaugural  Parade.  During 
the  coming  months  it  will  carry  from 
Washington  the  good-will  message  of 
HONORED!  screen  to  the  nation.  Respectfully 

Metro 'Goldwyn- Mayer's  Globe 

Trotter  Travelling  Studio  has  been       cxtcnd  our  hcartfclt  appreclatlon 

for  the  signal  honor. 

Metro-Qoldwyn-Mayer 


accorded  a  prominent  place  in  the 
Inaugural  Parade  March  4th 


ON  PAGE  19-M-G-M's  ANNOUNCEMENT 

dedicating  a  New  Inaugural  Era  for  Theatres! 


TREET 


SATURDAY 
AMERICA 
GETS  THAT 
NEW  DEAL! 
WATCH-HEAR- 
READ  ABOUT  THE  INAUGURAL  PARADE 
\ND  WARNER  BROS/  ''42ND  STREET" 
SPECIAL  IN  WASHINGTON  MARCH  4TH!| 


AND  RIGHT  ON  THE  HEELS  OF  '42nd  STREET 

THE  INAUGURAL 


GRAND  SLAM  -  PAUL  LUKAS,  LORETTA  YOUNG' 


THE  KEYHOLE  -  KAY  FRANCIS,  GEORGE  BRENT 


WARREN  WILLIAM  —  THE  MIND  READER 


BEnE  DAVIS  —"EX -LADY"—  ALL-STAR  CAST 


RICHARD  BARTHELMESS  —  CENTRAL  AIRPORT 


FAIRBANKS  JR.,  LOREHA  YOUNG  —  JIMMY  DOLAN 


CAGNEY  —  PICTURE  SNATCHER'  —  ALICE  WHITE 


JOE  E.  BROWN  — ELMER  THE  GREAT' 


ARLISS—  THE  ADOPTED  FATHER  -BFTTE  DAVIS 


BARBARA  STANWYCK-'BABY  FACE'-GEO.  BRENT' 


EDWARD  G.  ROBINSON— THE  LITTLE  GIANT  ' 


BOBBY  JONES-JACK  DEMPSEY-VITAPHONE  SHORTS 


*A  WARNER  BROS.  PICTURE 


VITAGRAPH,  INC.,  DISTRIBUTORS 


tA  FIRST  NATIONAt  PICTURE 


WARNER  BROS.  WILL  STEP  OUT  WITH 

PARADE  OF  HITS 


Every  one  of  them  will  be  everything  that  you  expect 
from  the  producers  of  "42nd  Street/'  "I  Am  a  Fugitive,' 
"Silver  Dollar,"  "King's  Vacation,"  "Frisco  Jenny,' 
"Hard  to  Handle,"  "20,000  Years  in  Sing  Sing.' 


pRYTHlHti 


It's  Atlanta's  turn  to  feel  the  electric  thrill  of 
FOX  showmanship.  ^^Cavalcade'^  stampedes 
them  again ...  as  the  rush  of  business  demands 

a  holdover  week.  Says  the  Atlanta  Constitution:  "It  stands 
supremely  above  criticism ...  a  capacity  audience  sat  spell- 
bound." The  same  FOX  courage  and  show  instinct  respon- 
sible for  "Cavalcade"  is  now  producing  one  of  the  greatest 
hit  series  this  industry  has  ever  seen.  That's  one  trade  secret 


Noel 
Coward's 


ever 


yhody  k 


nows 


FOX 

ACHIEVEMENT 


PICTURE 

of  the 

GENERATION 


MAfl~3l933.       ©CIB  182723 

MOTION  PICTURE  HERALD 


Vol.  1 10.  No.  10 


March  4.  1933 


SHOWMANSHIP  &  SELLING 

THE  old  arts  die  hard.  "Opera  at  Movie  Prices"  is  a 
newspaper  headline  of  the  week.  It  is  likely  to  prove  as 
impractical  as  some  of  the  unhappy  efforts  that  have  been 
made  to  sell  movies  at  opera  prices.  All  interestingly  relating 
to  our  frequent  observation  that  the  motion  picture  must  ever 
continue  to  be  the  best  show  in  the  world  for  the  price,  and 
our  occasional  observation  that  the  occasional  motion  picture 
can  present  the  best  show  in  the  world,  at  any  price. 

There  is,  here  and  now,  the  best  opportunity  for  the  re- 
establishment  of  the  motion  picture  habit  with  the  amusement 
buying  public  that  has  been  presented  since  the  birth  of  the 
nickelodeon,  which  swept  across  the  land  on  a  steady  upward 
curve  right  across  and  through  the  "stringency"  of  1907. 
Nickels  and  dimes  counted  in  those  days,  too. 

With  the  whole  mercantile  world  dealing  in  food,  furniture, 
textiles  and  whatnot,  advertising,  advertising  and  screaming, 
about  current  values.  It  would  seem  that  there  might  be 
profitable  opportunity  for  the  retailers  of  motion  pictures  to 
point  out  now  and  then  that  the  box  office  has  its  bargains, 
too.  Is  it  not  just  possible  that,  despite  the  flourish  of  its 
publicity  efforts,  the  motion  picture  Is  these  days  somewhat 
under-sold? 

And  speaking  of  selling,  there's  something  a  bit  heart-warm- 
ing about  the  reports  of  the  progress  across  the  country  of 
Warner's  "Forty-second  Street"  Special  train,  which  is  turning 
out  the  folk  to  go  "down  to  the  depot"  by  the  thousands — 
and  more  importantly,  to  go  thence  to  the  tneatre  to  see  what 
It  all  may  be  about.  And  there  Is  Metro's  "Studio  Train,"  their 
big  national  ballyhoo,  which  is,  like  the  Warner  special,  now 
bearing  down  on  Washington  to  get  into  the  limelight  of  the 
nation's  attention,  turned  toward  the  inaugural  excitements. 

These  are  activities  of  showmanship,  whoope-te-doo  show- 
manship, that  the  mob  likes,  which  is  the  only  showmanship 
that  can  do  us  much  good  In  these  days  when  the  motion 
picture  has  the  problem  of  selling  the  millions. 

"Coming,  coming,  coming!"  That's  a  great  word  In  the  cir- 
cus business,  and  it  can  be  in  the  world  of  the  motion  picture, 
too.  The  public  can  well  be  jarred  out  of  the  notion  that  the 
movie  show  is  always  down  at  the  corner  at  the  Lyric.  There's 
more  profit  in  the  notion  that  a  new  show  is  coming  to  town 
every  little  while. 

AAA 
NEWSPAPER  SPEED 

WHILE  we  are  thinking  about  the  fine-haired  technique 
of  the  motion  pictures,  its  optics  and  sounds,  we  can 
spare  a  glance  of  admiration  for  what  is  being 
achieved  by  newspaper  makers.  In  the  course  of  an  address 
before  the  Advertising  Club  of  the  New  York  Times  the  other 
night,  Mr.  Henry  Wise  Wood,  a  master  of  press  design,  re- 
marked upon  some  aspects  of  newspaper  printing,  relating 


that:  a  sheet  of  newsprint  is  three  one-thousandths  of  an  inch 
thick,  that  a  halftone  cut  has  a  relief  depth  of  five  one-thou- 
sandths of  an  inch,  that  it  has  to  deposit  one  ten-thousandth 
of  an  Inch  of  ink  on  the  paper  while  it  is  running  through  at 
the  rate  of  thirty  miles  an  hour,  or  four  one-thousandths  of  a 
second  per  agate  line!  Incidentally  Mr.  Wood  has  evolved  a 
device  for  feeding  new  rolls  of  paper  to  the  press  without 
stopping,  making  a  paste  joint  or  overlap  In  just  one-seventieth 
of  a  second,  hot  or  cold. 

AAA 

"LOU"  IN  LIEU  OF  "LIL" 

A GREAT  triumph  for  the  cause  of  righteousness  is  to  be 
recorded  in  that  current  bagnio  success,  "She  Done  Him 
Wrong."  On  the  stage  Miss  Mae  West  had  the  role  of 
"Diamond  LII"  but  It  is  entirely  purified  for  the  screen  by 
translation  Into  "Lady  Lou."  What  a  gorgeous  and  typical 
victory! 

AAA 

GERMAN  sound  engineers,  who  have  not  been  entirely 
pleased  with  our  unit  of  noise,  the  decibel,  have 
evolved  their  own,  calling  It  the  "phon".  A  "phon" 
is  a  degree  of  sound  which  is  j.ust  barely  perceptible.  The 
scale  runs  up  to  a  hundred  "phon",  which  is  the  point  where 
the  sound  creates  a  sensation  of  pain.  We  have  heard  stage 
whispers  which  did  that. 

AAA 

AND  now  we  make  note  that  last  Sunday  was  the  tenth 
anniversary  of  Mr.  Charles  Picquet's  Carolina  Theatre 
at  Pinehurst,  where  that  genial  showman  made  a  happy 
landing  In  a  peach  orchard  fifteen  years  ago,  after  a  road 
career  that  began  with  song  and  tambourine  up  in  the  Can- 
adian hinterland  and  led  across  the  continent.  He  has  been 
president  of  the  Theatre  Owners  Association  of  the  Carolinas 
for  eight  years. 

AAA 

MR.  MEL  G.  LAWTON,  Roundtabler,  with  the  Prince 
Edward  Theatre  In  Sydney,  observes  to  our  Colonel 
Charles  E.  Lewis  that  the  Australian  exhibitor-distribu- 
tor controversies  are  about  to  deliver  the  whole  Industry  of 
the  antipodes  to  the  government,  and  "once  the  government 
starts  to  interfere  in  the  business  one  never  knows  where  it 
will  end."  And  that's  true  on  both  sides  of  the  world. 

AAA 

JUST  cheerfully  to  remember  there  was  once  a  lot  of  money 
somewhere,  we  are  pleased  to  set  down  that  once  upon 
a  time  Mr.  Stuart  W.  Webb,  Boston  banker,  now  president 
of  Pathe  Exchange,  Inc.,  offered  Edsel  Ford  one  billion  dollars, 
($1,000,000,000.00)  for  the  Ford  Motor  Company.  Young  Mr. 
Ford's  reply  was  "Gosh!  What  would  anybody  do  with  all 
that  money?"  It's  a  fair  guess  he  could  think  of  several  things 
now. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY.  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909;  The  Film 
Index,  founded  1906.  Published  _  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley,  Editor-in-Chief 
and  Publisher;  CoJvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office,  407  South  Dearborn 
street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  Stafes  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhill  Drive,  Edgware,  London,  England, 
W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  19,  Rue  de  la  Cour-des-Noues,  Paris  20e, 
France,  Pierre  Autre,  representative;  Sydney _  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart,  Apartado  269,  Mexico 
City,  Mexico.  Member  Audit  Bureau  of  Circulations.^  All  contents  copyright  1933  by  Quigley  Publishing  Company.  All  correspondence  should  be  addressed  to  the  New 
York  Office.  Better  Theatres,  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  cf  Motion  Picture  Herald.  Other 
Quigley  Publications;  Motion  Picture  Daily,  The  Hollywood  Herald,  The  Motion  Picture  Almanac,  publisher)  annually,  and  the  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


March    4.  1933 


THIS  WEEK 


INTO  THE  RANKS  OF  MOTION  Pic- 
ture exhiblfors  this  week  came  one  Henry 
Ford,  sonneway  connected  with  the  manu- 
facture of  automobiles  in  the  state  of 
Michigan.  Thus  it  came  about:  when 
Mr.  Ford  acquired  control  of  Detroit's 
major  Guardian  Trust  Company,  he  auto- 
matically acquired  control  of  the  Par- 
amount theatre,  owned  by  Guardian. 
Does  Mr.  Ford  know  he  is  in  the  show 
business?  .  .  . 

V 

BACK  TO  BROADWAY'S  PARAMOUNT 
— and  a  record — comes  Mae  West,  once 
the  stage's,  now  the  screen's  chief  exponent 
of  the  un-veneered,  for  a  third  week  of 
personal  appearance  and  her  film  "She 
Done  Him  Wrong"  (Diamond  Lil.)  For  the 
first  time  in  the  Paramount's  six  years  a 
film  will  play  three  weeks.  266,000  mem- 
bers of  society  saw  her  in  the  previous 
two  weeks,  says  Paramount.  .  .  . 

V 

AS  SIX  LARGE  DISTRIBUTORS,  PARA- 
mount,  MGM,  Radio,  Fox  and  Educational, 
and  Universal,  speed  final  plans  for  placing 
at  the  disposal  of  independent  exhibitors 
the  optional  uniform  contract,  one  of  the 
six.  Universal,  intimates  strongly  that  it 
may  withhold  formal  approval  of  the  na- 
tional appeals  board  until  circuits  have 
been  cleared  of  receivership  complica- 
tions, holding  circuit  representation  on  the 
board  is  thereby  endangered.  Board  ad- 
vocates contend  circuit  representation  Is 
not  essential  to  the  board's  "functions  and 
real  intent."  . 

V 

JOINING  those  who  honored  Claude  G. 

Bowers,  editor,  author  and  student  of 
Thomas  Jefferson  at  New  York's  Waldorf 
Astoria  on  Tuesday,  at  a  Jefferson  Me- 
morial Association  dinner,  was  Will  H. 
Hays,  a  principal  speaker  with  Ruth  Bryan 
Owen,  Josephus  Daniels,  the  affair  broad- 
cast via  NBC  facilities.  .  .  . 


SEEING,  UNDER  PRESENT  FACILITIES, 
little  opportunity  for  further  contribution 
to  television,  Columbia  Broadcasting  Sys- 
tem has  suspended  (temporarily)  broad- 
casting from  its  New  York  experimental 
station,  W2XAB.  .  .  . 

V 

PARTIALLY  RESPONSIBLE  FOR  THE 
martial  strains  which  will  fill  the  air  as  the 
Inaugural  parade  swings  through  Washing- 
ton on  March  4  Is  Louis  De  Francesco, 
Fox  Film's  general  musical  director,  whose 
composition,  "The  President  Roosevelt 
March,"  will  be  played.  .  .  . 

V 

RALLYING  EXHIBITOR   MEMBERS  TO 
Columbus,  P.  J.  (Pete)  Wood,  business 
manager  of  the  Motion  Picture  Theatre 
Owners  of  Ohio,  calls  for  support  in  op- 


position to  House  Bill  336  (10  per  cent 
amusement  tax  measure),  on  which  a  hear- 
ing is  scheduled  this  week.  Mr.  Wood 
mentions  "numerous  other  bills"  requiring 
opposition.  .  .  . 

V 

ISSUED  LAST  WEEK,  THE  I8TH  ANNUAL 
Catalog  of  selected  pictures,  compiled  by 
the  Better  Films  National  Council  of  the 
National  Board  of  Review  of  Motion  Pic- 
tures, outlines  a  plan  for  motion  picture 
study  clubs,  lists  1036  pictures  selected 
from  1,482  submitted  during  1932,  and 
annotated  to  indicate  suitability  for  the 
family,  mature  audience,  children  under 
12,  and  those  especially  worthy.  .  .  . 

V 

A  MARVELOUS  THING  FOR  THE  IN- 
dustry  and  certain  to  result  In  benefits  is 
the  current  decentralization,  return  of 
theatres  to  individuals,  last  week  declared 
Carl  Laemmie,  Unlversal's  president,  dur- 
ing a  Chicago  stopover  enroute  to  New 
York  from  the  Coast.  Reopening  April  I , 
{he  studio  will  Institute  unit  production,  he 
said,  with  the  extent  undetermined.  .  .  . 
V 

GENERAL  DISTURBED  BUSINESS  CON- 
ditlons  this  week  prompted  the  director- 
ate of  Consolidated  Film  Industries,  Inc.,  to 
deem  It  "inadvisable  to  resume  dividends 
on  the  preferred  stock  at  this  time." 
President  H.  J.  Yates,  however,  said  the 
dividend  was  more  than  earned  last  year 
and  the  condition  currently  holds  true  as 
well.  .  .  . 


///  This  Issue 

Radio  receiving  sets  to  the  number  of 

17,000,000  compete  with  films  Page  9 
Lame   Duck  Congress  wabbles  off  the 

scene  without  any  film  legislation  Page  10 
When  music  helps  to  tell  the  story  — 

by  Joseph  O'Sullivan  Page  I  I 
Wired  theatres  in  world  number  37,000 

out  of  total  of  61,924  Page  39 

FEATURES 

Editorial  Page  7 

The  Camera  Reports  Page  13 

Asides  and  Interludes  Page  17 

J.  C.  Jenkins  —  His  Colyum  Page  58 

DEPARTMENTS 

What  the  Picture  Did  for  Me  Page  59 

Showmen's  Reviews  Page  46 

Managers  Round  Table  Page  65 

Short  Features  Page  81 

Voice  of  the  Industry  Page  44 

Technological  Page  64 

Chicago  Page  81 

The  Release  Chart  Page  75 

Box  Office  Receipts  Page  53 

Productions  in  Work  Page  52 

Meetings  Page  51 

Classified  Advertising  Page  82 


SADLY  MANGLED  WILL  BE  THE  ESTI- 
mates  of  government  revenue  planners, 
budget-balancing  legislators  when  the  first 
full  fiscal  year  of  the  new  amusement  tax 
has  run  its  course,  it  is  indicated  by  re- 
turns for  the  first  six  months.  Total  during 
that  period:  $10,091,821,  presaging  less 
than  half  the  estimate  for  the  year.  Jan- 
uary receipts:  $1,450,960.62.  .  .  . 

V 

ILL  FOR  A  YEAR,  DAVID  HORSLEY,  59, 
film  pioneer,  died  last  week  at  the 
Los  Angeles  home  of  his  father,  Robert 
Horsley.  Mr.  Horsley's  chief  claim  to 
motion  picture  fame  lay  in  the  establish- 
ment, In  1911,  of  the  Nestor  Film  Com- 
pany, one  of  Hollywood's  oldest  studios. 
Shortly  thereafter  he  sold  out  to  Uni- 
versal for  $400,000.  An  ill-starred  venture 
In  the  Bostock  Shows,  imported  English 
animal  circus,  depleted  his  fortune.  .  .  . 

V 

IN  THE  STAID  CAUCUS  ROOM  OF  THE 
House  of  Representatives  Office  Building 
in  Washington  gathered  Monday  night 
numerous  of  the  nation's  legislators,  to  see, 
at  the  invitation  of  Albert  L.  Rule  and  Ben 
H.  Serkowlch,  "The  Big  Drive,"  impressive 
World  War  film  compilation,  which  they 
made  and  distribute.  The  House  announce- 
ment neatly  circumvents,  calls  the  film  an 
"instrumentality  for  peace,"  while  "show- 
ing the  necessity  for  adequate  National 
defense."  .  .  . 

V 

"A  FINE  TOOL  ...  IN  THE  CONTEST 
with  crime,"  is  the  motion  picture,  theo- 
retically suggests  University  of  Pittsburgh's 
Dr.  Francis  D.  Tyson.  This  expression,  in- 
dicating one  of  the  more  serious  of  film's 
functions,  places  Dr.  Tyson  among  those 
sponsors  of  the  idea  of  more  common  use 
of  the  motion  picture  as  an  instructional 
medium,  to  prove  which  Innumerable  tests 
have  been  made.  .  .  . 

V 

DEAD  THIS  WEEK  OF  BRONCHIAL 
pneumonia,  at  the  age  of  43,  lay  Waiter 
HIers,  In  the  home  of  his  father-in-law, 
Charles  S.  McWilliams,  of  Los  Angeles. 
Twenty  years  ago  ago  Mr.  HIers,  genial, 
rotund  comedian,  joined  D.  W.  Griffith 
and  his  Coast  Biograph  Film  Company. 
He  rose  to  a  screen  prominence  which  was 
rather  short-lived.  Recently  he  has  been 
playing  in  vaudeville.  .  .  . 

V 

VIRTUALLY  COMPLETED  ARE  PLANS 
for  the  New  York  Motion  Picture  Club's 
Inaugural  Ball  at  the  Waldorf  Astoria, 
March  4,  designed  to  be  the  major  wave 
of  the  Industry's  New  York  social  tide. 
This  page  last  week  erred  In  crediting  a 
press  agent  unemployed  aid  committee  to 
the  club,  whereas  the  group  Is  represen- 
tative of  the  New  York  Associated  Motion 
Picture  Advertisers.  .  .  . 


March    4 ,  1933 


MOTION    PICTURE  HERALD 


9 


17  MILLION  RADIO  RECEIVING  SETS 
COMPETING  WITH  FILM  THEATRES 


Nine  Million  Receivers  Sold 
Between  April,  1930,  and 
January,  1933,  an  Increase 
of  40  Per  Cent,  CBS  Shows 

Seventeen  million  homes  now  possess  re- 
ceiving sets,  sales  reports  of  radio  manu- 
facturers show,  indicating  the  extent  of  the 
possibilities  of  radio's  new  competitive  chal- 
lenge to  motion  picture  theatres  as  a  pur- 
veyor of  entertainment  to  the  American 
public. 

Nine  million  receiving  sets  were  sold  be- 
tween April,  1930,  and  January,  1933.  Ap- 
proximately 4,760,000  were  sold  to  homes 
which  did  not  previously  possess  a  set. 

In  the  issue  of  February  11  Motion  Pic- 
ture Herald  published  details  of  the  cur- 
rent movement  whereby  radio  broadcasting 
of  headline  performers  is  making  severe 
inroads  on  box-office  receipts.  Exhibitors 
everywhere  are  complaining  vehemently 
against  competition. 

Economic  conditions  and  unemployment 
were  pointed  to  as  the  basic  influencing 
factors  which  are  keeping  millions  of  pros- 
pective theatregoers  at  home  nightly  listen- 
ing to  commercial  broadcasts  by  a  score  of 
air  headliners. 

The  large  circuit-distributors  are  produc- 
ing pictures  starring  radio  headliners  in  an 
attempt  to  meet  the  competition,  and  theatre 
owners  in  many  territories  are  tuning  in 
on  broadcasts,  bringing  programs  to  their 
patrons  in  the  lobbies,  and,  in  the  cases  of 
the  more  popular  artists,  they  are  hooking 
their  theatre  sound  amplification  systems 
to  radios. 

An  investigation,  which  is  said  to  show 
for  the  first  time  the  proportion  of  radio 
sets  sold  to  homes  not  previously  owning 
sets,  and  the  percentage  sold  as  replacement 
for  worn-out  receivers,  was  completed  last 
week  by  Columbia  Broadcasting  System, 
William  Paley,  president,  with  the  coopera- 
tion of  five  leading  manufacturers,  738  radio 
dealers  and  distributors,  and  McGraw-Hill 
Publishing  Company. 

The  statistics,  gathered  from  the  confi- 
dential sales  records  of  radio  manufacturers 
and  distributors  by  states  and  territories, 
show  that  set  ownership  has  increased  as 
much  as  140  per  cent  in  sections  of  the 
country  which  revealed  a  low  volume  of 
sets  in  proportion  to  population  when  the 
Government  compiled  the  last  national  cen- 
sus in  1930. 

The  investigation  shows  a  total  of 
16,809,562  homes  possessing  receivers,  as 
compared  with  12,000,000  in  the  Govern- 
ment's 1930  report. 

While  total  radio  ownership  in  the  coun- 
try at  large  has  increased  40  per  cent  since 
1930,  it  has  increased  by  as  little  as  20  per 
cent,  in  such  states  as  Michigan  and  Iowa, 
where  it  was  already  high  in  proportion  to 
population,  but  by  as  much  as  140  per  cent 
in  such  states  as  Florida  and  Louisiana, 
where  it  was  low  in  1930. 

Nine  states  in  the  southeast  showed  an 
increase  in  the  number  of  radio  homes  from 
484,404  to  992,304  between  April,  1930,  and 
January,  1933.  Four  states  in  the  South- 
west increased  set  ownership  from  409,021 
to  656,021   in    the    same    period.    In  the 


How  Radio  Competition  to 
Theatres  Has  Increased 

THE  FOLLOWING  TABULATION  SHOWS  THE  INCREASE  IN 
FAMILY  OWNERSHIP  OF  RADIO  SETS  SINCE  APRIL.  1930 


%  OF 
RADIO 
OWNER- 
SHIP  BY 
FAMIUEiS 
AS  OF 
CFNSITS 
APRTT  19% 

NUMRFR  OF 
RADIO 
HOMES 
AS  OF  CFN- 
SUS  APRIL 
1930 

NEW  HOMES 
FOUIPPEI> 
WITH 
RADIOS 
SINCE  GOV 
CENSUS  OF 
1930 

%  INCRFASF 
IN  NUMBFR 
OF  RADIO 

\j  X        x\..ii  X-/  X \j 

HOMES 

X  X \J  J,Ti  x>o 

SINCE  1910 
CENSUS 

NUMRFR  OF 

i.^  KJ  ATX  U  J_jiIV     \J  J. 

RADIO 
HOMES  AS 
OF  TANTT. 

ARV  \^VK 

10  \JV 

rvWM17R 

OJllA          Jt>  i 

AC  OT7 
T  A  "MTT  A  R  V 

AT  A  RAM  A 

9.5% 

56,235 

45,900 

81.6% 

102  135 

17  "KOI 

ART70NA 

18.1% 

19,167 

13400 

68^3% 

32^267 

ARKAN^  A*s 

9.1% 

40,096 

35^300 

88.0% 

75,396 

17  OOJ^ 
1/ 10 

52.0% 

836*705 

231J00O 

27.6% 

00.0  /o 

rOT  OR  ADO 

visfjo 

100!9S9 

55,700 

55' 2% 

156,659 

JO.O  /O 

54.7% 

212  779 

71, 400 

33.6% 

284  179 

7?  ^oJ 

/J.I  /o 

HFT  AWARF 

45.9% 

27,114 

16  300 

60.1% 

43  414 

1>     Qp  Q 

53.9% 

67^640 

43,700 

65.1% 

111*340 

88  7% 

FT  OR  in  A 

15.4% 

58|l28 

79  900 

137^5% 

00./  Jo 

OFORniA 

9.9% 

64[543 

66^400 

102.9% 

130,943 

20  1% 

IDAHO 

3o!3% 

32,'772 

isiioo 

40.0% 

45^872 

4? 

J  /O 

IT  T  TISTOT*^ 

55  6% 

1,0721,995 

287!000 

26  7% 

1  359995 

70  5% 

INDIANA 

41.6% 

351,090 

127,'000 

36.3% 

'478'09O 

567% 

IOWA 

48.5% 

306,448 

63,000 

30.4% 

371,448 

58.4% 

KANSAS 

38.9% 

189,398 

54,200 

28.6% 

243,598 

50.0% 

KENTUCKY 

18.3% 

111,217 

saaoo 

53.4% 

169,517 

27.8% 

LOUISIANA 

11.2% 

54,135 

77,700 

143.5% 

131.835 

27.2% 

MAINE 

39.2% 

77,618 

33,700 

43.4% 

111,318 

56.3% 

MARYLAND 

42.9% 

16Si,149 

73,000 

44.2% 

238,149 

61.8% 

MASS. 

57.6% 

,588,552 

201,000 

34.2% 

789,552 

77.3% 

MICHIGAN 

50.6% 

597,6(29 

139,000 

2J.3% 

736,629 

62.4% 

MINNESOTA 

47.3% 

286,886 

77,700 

27.1% 

364,586 

60.1% 

.MISSISSIPPI 

5.4% 

25,357 

22,100 

87.2% 

47\457 

18.7% 

MISSOURI 

37.4% 

351,288 

216,000 

61.5% 

567.298 

60.4% 

MONTANA 

3'1.9% 

43,443 

18,100 

41.7% 

61,543 

45.1% 

NEBRASKA 

47.9% 

164,159 

39,600 

24.1% 

203,759 

59.4% 

NEVADA 

30.6% 

7,795 

4,300 

55.2% 

12,095 

47.570 

NT.  HAMPSHIRE 

44.4% 

513.022 

21,200 

39.9% 

74,2213 

63.2% 

NEW  JEKSEY 

63.4% 

634,865 

m,ooo 

31.1% 

818,865 

83.1% 

NEW  MEXICO 

11.5% 

11,348 

7,500 

66.1% 

18,848 

19.1% 

NEW  YORK 

57.9% 

1,825,733 

675,000 

37.0% 

2,500,723 

79.4% 

N.  CAROLINA 

11.2% 

73,059 

56,000 

77.7% 

128,059 

19.9% 

.V.  DAKOTA 

40.9% 

59,346 

20,500 

34.6% 

79,746 

55.0% 

OHIO 

47.7% 

809,142 

3(27,000 

40.4% 

lfcl36,143 

66.9% 

OKLAHOMA 

21.6% 

121,702 

48,400 

39.7% 

170,102 

30.2% 

OREGON 

43.5% 

115,94« 

44,400 

38.3% 

160,348 

60.2% 

PENN. 

48.1% 

1,075,127 

488,000 

45.4% 

1,563,127 

69.9% 

RHODE  ISLANL 

57.1% 

94,480 

41,300 

43.7% 

135,780 

82.1% 

S.  CAROLINA 

7.6% 

217,889 

26,800 

96.1% 

54,689 

14.9% 

S.  DAKOTA 

44.2% 

71,245 

16,500 

23.2% 

87,745 

54.5% 

TENNESSEE 

14.3% 

85,962 

97,800 

113.8% 

183,762 

30.6% 

TEXAS 

18.6% 

256.804 

178,000 

69.5% 

434,804 

31.5% 

UTAH 

41.1% 

47,632 

2«,100 

50.6% 

71,733 

61.8% 

VERMONT 

44.6% 

39,783 

12,700 

31.9% 

53,483 

58.8% 

VIRGINIA 

18.2% 

96,307 

87,000 

90.3% 

183,307 

34.6% 

WASHINGTON 

42.3% 

179,493 

69,900 

38.9% 

349,393 

58.8% 

W.  VIRGINIA 

23.3% 

87,043 

67,200 

77.2% 

154,343 

41.2% 

WISCONSIN 

51.0% 

363,265 

87,800 

34.2% 

451,065 

63.4% 

WYOMING 

34.1% 

19,372 

6,200 

32.0% 

25,572 

45.0% 

TOTAL 

40.3% 

12,048,763 

4,760.800 

39.5% 

16,809,563 

56.2% 

TERRITORIAL  ANALYSIS  OF  RADIO  LISTENERS 


RADIO 

OWNER- 

NEW 

TOTAL 

SHIP  BY 

RADIO- 

NUMBER 

FAMILIES 

NUMBEJl  OF 

HOMES 

OF  RADIO- 

A;T  GOV'T 

RADIO 

SINCE  APRIL 

PERCENT- 

HOMES, 

CENSUS 

HOMES 

1930,  AS  OF 

AGE 

JANUARY, 

1930 

APRIL  1930 

JAN.,  1933 

INCREASE 

1933 

SOUTHEAST 

SOUTHWEST 

NORTHWEST 

MIDWEST 

PACIFIC 

NORTHEAST 

U.  S.  TOTAL 


10.S% 
19.0% 
3'5.5% 
43.1% 
49.2% 
49.6% 


40,3% 


484,404 
409,021 
251,972 
1,430,680 
1,132,146 
8,340,539 


12,048,763 


507,900 
247,000 
121,500 
487,500 
345,300 
3,051,600 


4,760,800 


104,9% 
60.4% 
4«.2% 
34.1% 
30,5% 
36,6% 


39,5% 


993,304 
656,021 
373,472 
1,918,180 

I,  477,446 

II,  392,139 


16,809,562 


Northeast,  where  the  percentage  has  been 
high,  ownership  mounted  from  8,340,539  to 
11,392,139. 

Motion  picture  theatres  in  rural  sections 
are  principally  affected  by  the  competition 
of  radio  broadcasting,  although  the  pro- 
longed economic  depression  in  the  industrial 
centers  is  also  taking  a  heavy  toll. 

The  five  manufacturers  who  placed  their 


confidential  records  at  the  disposal  of  the 
statisticians  who  conducted  the  recent  inves- 
tigation, represent  60  per  cent  of  total  radio 
sales  in  the  period  covered.  Their  records 
provided  a  cross-section  of  nationwide  sales. 

The  17,000,000  radio  receiving  sets  indi- 
cate that  more  than  half  of  the  country's 
30,000,000  families  tune  in  at  home  for  at 
least  part  of  their  entertainment. 


10 


MOTION    PICTURE  HERALD 


March    4,  1933 


FILMS  GET  A  BREAK  AS  CONGRESS 
ADJOURNS  WITHOUT  ONE  ATTACK 


Scores  of  Lame  Ducks  Hobble 
from  Legislative  Arena  With- 
out a  Quack,  Though  Lank- 
ford  Did  Seek  Regulation 

by  FRANCIS  L  BURT 

Washington  Correspondent 

The  film  industry  finally  got  a  break. 

A  three-months'  session  of  Congress  has 
just  come  to  an  end  without  an  attack  upon 
the  motion  picture  business,  a  single  bill  for 
an  investigation,  without  a  single  demand 
for  a  prosecution. 

Scores  of  members  of  Congress  who  were 
badly  treated  in  the  November  elections 
served  through  their  final  three  months 
without  once  taking  advantage  of  the  op- 
portunity to  denounce,  scathingly  and  with 
gestures,  the  makers  of  motion  pictures. 

Except  for  the  reintroduction  of  his  bill 
for  creation  of  a  department  of  General 
Welfare,  which  would  take  over  the  film 
and  radio  industries  for  the  supposed  gen- 
eral good  of  the  general  public,  William  C. 
(Lame  Duck)  Lankford  of  Georgia  main- 
tained a  dignified  silence  throughout  the 
session  on  the  subject  of  motion  pictures. 

Block  Booking  Legislation  Out 

Block  booking  legislation  was  abandoned 
with  much  other  legislation  jettisoned  by 
the  retirement  to  private  life  of  Smith  Wild- 
man  (Lame  Duck)  Brookhart,  of  Iowa. 

Copyright  legislation  was  temporarily 
placed  aside  (with  care,  for  resurrection 
in  the  next  Congress)  by  Representative 
William  I.  Sirovich  of  New  York,  whose 
efforts  last  session  to  modernize  House  pro- 
cedure by  holding  hearings  first  and  writ- 
ing legislation  later,  instead  of  the  other 
way  round,  cost  the  Government  consider- 
able money  for  additional  hearings  and  for 
new  drafts  of  his  bill,  which  never  was 
fully  acceptable  to  his  own  committee. 

The  New  York  surgeon-playwright  will 
be  with  us  next  session,  having  been  re- 
elected— an  accomplishment  of  no  mean  pro- 
portions last  November. 

Mr.  Blanton  of  Texas,  whose  membership 
on  the  House  District  of  Columbia  com- 
mittee has  brought  him  to  the  fore  in  the 
consideration  of  blue  law  legislation  for  the 
national  capital  and  of  similar  matters,  also 
will  continue  to  add  to  the  expense  of  print- 
ing the  Congressional  Record. 

With  nothing  to  its  credit  except  the  pas- 
sage of  the  resolution  to  repeal  the  pro- 
hibition amendment  and  the  enactment  of 
some  appropriation  bills  for  the  Government 
departments,  the  final  session  of  the  72d 
Congress  is  passing  into  history,  leaving  to 
its  successor  the  special  session  expected  to 
convene  in  April,  a  heavy  burden  of  legis- 
lation looking  toward  the  restoration  of 
prosperity. 

Sales  Tax  Agitation  Expected 

One  of  the  first  matters  expected  to  come 
before  the  new  Congress  will  be  taxation, 
the  revenue  law  of  1932  having  failed  dis- 
mally to  effect  the  promised  balancing  of  the 
budget.  Faced  with  the  cold  fact  that  exist- 
ing tax  rates  can  be  increased  but  little,  if 


at  ail — the  admission  tax  is  returning  only 
about  half  the  revenue  anticipated  and  prob- 
ably would  return  less  if  increased — it  is 
expected  that  the  sales  tax  will  be  revived 
to  receive  more  sympathetic  consideration 
than  was  given  it  a  year  ago. 

Bankruptcy  law  changes,  sought  during 
the  session,  will  also  come  up  for  consid- 
eration. This  legislation  contemplates  the 
salvaging  of  going  businesses,  in  preference 
to  the  waste  accompanying  the  liquidation 
of  assets  in  bankruptcy,  by  providing  for 
the  composition  and  extension  of  individual 
indebtedness  and  the  reorganization  of  cor- 
porations unable  to  meet  their  obligations  as 
they  mature. 

Also  facing  the  special  session  are  a  host 
of  other  matters,  including  amendment  of 
the  anti-trust  laws  to  permit  action  now 
which  in  happier  times  would  be  considered 
restrictive  of  free  competition. 


Veteran  Dead 


SPOTTISWOODE  AITKEN 
in  the  earlier  days  uhen  he  was  a  star 
of  Reliance-Mutual.  The  occasion  for  this 
picture  was  the  winning  of  first  prize  in 
a   Pasadena   baby   show   by  his  daughter. 


Aitken^  Veteran 
Film  Player^  Dies 

Spottiswoode  Aitken,  veteran  motion  pic- 
ture character  actor,  died  last  week  in  Hol- 
lywood at  the  age  of  64.  Starting  his  stage 
career  at  the  age  of  13  in  England,  Mr. 
Aitken  appeared  in  England  and  the  United 
States  in  varied  Shakespearean  roles. 

His  initial  motion  picture  appearance  was 
in  the  East,  in  1907.  Funeral  services  were 
held  on  Tuesday  in  Hollywood.  Two  daugh- 
ters, Frances  and  Shirley,  of  Hollywood, 
and  Frank  S.  Aitken,  an  aviator,  survive. 


Court  Dismisses 
Quittner  Action 

Judge  Francis  G.  Caffey,  in  New  York 
federal  court,  late  last  week  dismissed  the 
monopoly  suit  instituted  by  Joseph  Quittner, 
Middletown,  N.  Y.,  exhibitor,  against  Para- 
mount-Publix,  other  distributors  and  the 
Motion  Picture  Producers  and  Distributors 
of  America,  and  asking  damages  which 
under  the  triple  damage  clause  of  the  Clay- 
ton anti-trust  act,  would  have  aggregated 
$5,100,000.  The  trial  had  been  carried  on 
for  12  weeks,  numerous  executives  having 
testified. 

Judge  Cafifey,  in  his  ruling,  declared  that 
free  and  active  competition  existed  among 
distributors  in  selling,  that  evidence  was 
lacking  that  the  construction  by  Publix  of 
the  Paramount  at  Middletown  was  the  re- 
sult of  a  conspiracy,  and  that  even  though 
a  statutory  violation  were  to  be  assumed, 
there  was  no  basis  for  determining  the 
amount  of  damages  suffered  by  the  plaintiff 
in  the  action. 

The  complaint  had  charged  that  Publix 
had  erected  a  Middletown  theatre  when  Mr. 
Quittner  refused  to  contract  for  Paramount 
pictures  at  the  distributor's  terms.  Follow- 
ing construction,  the  complaint  charged,  the 
plaintiff  was  unable  to  obtain  the  best  prod- 
uct for  his  two  Middletown  houses,  which 
subsequently  were  foreclosed. 


IV irner  Refutes 
Goldwyn  's  Blast 

Jack  L.  Warner,  vice  president  in  charge 
of  Warner  production  on  the  Coast,  last 
week  returned  shot  for  shot  in  a  heated 
refutation  of  statements  emphatically  criti- 
cising the  present  production  system,  made 
by  Samuel  Goldwyn  a  few  days  before  in 
a  New  York  interview. 

"I  will  pay  Goldwyn  his  own  salary  to 
sit  in  our  office  one  week,  provided  he  finds 
that  any  of  his  allegations  are  true  at  our 
studios,"  Mr.  Warner  was  quoted  as  saying. 
"There  is  no  necessity  for  changing  the 
present  production  system,"  he  said,  "but 
it  is  necessary  to  apply  business  methods 
to  changing  conditions. 

"Goldwyn's  allegations  may  be  true  in 
some  instances,  but  he  should  not  classify 
every  producer  in  one  general  blanket  in- 
dictment when  he  talks  of  extravagance, 
waste  and  incompetence.  We  have  drasti- 
cally reduced  production  costs,  we  have  no 
one  on  the  payroll  who  is  just  collecting 
salary,  we  do  not  force  stars  into  roles  not 
fitted  for  them. 

"In  answer  to  Goldwyn's  charge  that  we 
should  make  only  10  or  12  pictures  a  year," 
Mr.  Warner  continued,  "I  point  to  the  box- 
office  figures  that  show  we  make  that  many 
every  three  months  that  are  hits." 


March    4,     193  3 


MOTION    PICTURE  HERALD 


II 


WHEN  THE  MUSIC  TELLS  THE  STORY 


Cumulative  Effect  Achieved  by 
Correlating  Music ,  Dialogue  and 
Action  in  'Hallelujah,  I'm  a  Bum* 

by  JOSEPH  O'SULUVAN  . 


Several  more  or  less  fruitful  years  have 
passed  since  Mr.  Al  Jolson  first  made  the 
audible  screen  say  "Mammy,"  thus  giving 
melodic  articulation  to  a  hitherto  mute 
cinema,  lyrical  transcription  to  things  de- 
signed to  entertain,  uplift  or  divert. 

Since  that  eventful  day  the  screen  has 
been  the  forum  for  an  assortment  of  tonal 
outbursts  that  have  had  little  relation  to 
the  intelligent  coalition  of  pictorial  and 
musical  elements.  The  sentimentalists,  so- 
phisticates and  musical  wisecrackers  have 
been  "off  agin,  on  agin"  with  the  moguls 
of  production  in  Hollywood,  according  to 
whether  or  not  the  latest  "musical"  clicked 
in  the  cinema  palaces,  while  a  few  serious 
workers  in  the  musical  media  have  been 
pursuing  their  way  unheralded  and  unsung, 


HALLELUJAH,  I'M  A  BUM 


Words  by 
LORENZ  HART 


Music  by 

RICHARD  RODGERS 


The  words  and  music  of  this  principal 
Theme  Song  connotes  the  character  and  spirit 
of  Bumper  (Mr.  Jolson)  and  serves  to  give 
lyrical  expression  to  his  irresponsible  slant 
on  life.  It  is  skillfully  and  effectively  woven 
into  the  texture  of  the  production. 


YOU  ARE  TOO  BEAUTIFUL 


Words  by 
LORENZ  HART 


Mttsic  by 

RICHARD  RODGERS 


* 

ffl                     6T                                 C                     Idim.                Dfni,7  Mim. 

Ifou  aru   too  beau-ti  -  ful,  my 

dear,  to   be  true,  ind 

I    am  too  druok  witb 

r^f — )^ — f — 1 

p.mf   leggiera  ' 

i  f  Mf^ 

This  sentimental  ditty  serves  as  a  love 
theme  for  Mr.  folson  and  the  girl  who  is 
afflicted  with  amnesia  after  her  rescue  from 
a  watery  grave  by  Bumper.  It  is  used  with 
plaintive  effect  when  the  girl  recovers  and 
does  not  recognize  her  benefactor,  and 
Bumper  returns  to  his  life  of  a  vagrant. 


contributing  some  constructive  material  as 
they  go  along.  That  these  earnest  music- 
makers  have  not  accomplished  something 
that  might  be  termed  a  distinct  departure 
from  conventional  methods,  is  probably  due 
to  the  fact  that  the  overlords  of  production 
do  not  "speak  their  language." 

Hence,  we  have  the  anomaly  of  a  Broad- 
way team  of  lyricist-composer  adventuring 
into  a  field  that  is  at  least  unique  to  the 
American  screen,  where  more  serious  musi- 
cal talent  has  feared  to  tread.  In  that 
quaintly  titled  production  "Hallelujah,  I'm 
a-  Bum,"  the  enterprising  unit  of  Richard 
Rodgers  and  Lorenz  Hart,  with  the  con- 
nivance of  Mr.  Jolson  and  Director  Lewis 
Milestone,  has  made  the  experiment  of  co- 
relating  music,  dialogue  and  action  in  a 
manner  and  on  a  scale  hitherto  unattempted 
in  American-made  pictures.  In  that  respect, 
it  is  at  least  novel  if  not  entirely  original; 
for  what  they  term  "rhythmic  dialogue"  is 
one  of  the  elementary  devices  of  the  lyric 
stage,  and  foreign  screen  productions,  such 
as  "Congress  Dances,"  "Zwei  Hertzen  in 
Drei  Viertel  Takt,"  "Le  Million,"  "Schu- 
bert's Fruehlinstraum"  and  others  have  util- 
ized dialogue  and  music  in  this  manner  with 
excellent  results.  The  general  method  of 
musical  treatment  in  the  synchronization  of 
action  in  "Hallelujah"  also  stems  back  to 
the  musical  traditions  of  the  silent  screen, 
more  recently  to  Chaplin's  "City  Lights," 
both  in  interpretive  and  motivating  charac- 
teristics. 

In  working  out  their  scheme  of  rhythmic 
patter,  the  lyricist  and  music  writer  have, 
however,  succeeded  in  devising  a  formula 
for  yielding  cumulative  effect  both  in  action 
and  music  that  is  peculiarly  adaptable 
to  the  sound  screen.  This  formula  is  in 
evidence  many  times  throughout  the  pic- 
ture. 

A  case  in  point  is  the  series  of  sequences 
that  build  up  the  refrain :  "Bumper's  Found 
a  Grand."  When  one  of  the  park  bums  spies 
Bumper  (Jolson)  and  Acorn  (his  Negro 
pal)  in  the  act  of  picking  a  thousand  dollar 
bill  out  of  a  garbage  can,  he  immediately 
spreads  the  report  to  the  various  groups  of 
the  gang  scattered  throughout  the  park. 
These  groups  take  up  the  refrain  as  they 
trek  forth  to  find  Bumper,  keeping  time  to 
the  rhythm  of  the  song  as  they  march  along. 
This  musical  motivation  reaches  its  climax 
when  the  groups  foregather  and  surround 
Bumper,  who  then  assumes  the  role  of  a 
musical  soap-box  orator  and  renders  a 
chanson,  addressing  his  compatriots  as 
"Friends,  Rummies,  Countrymen,  well,  any- 
way, jes'  friends;  we  find  a  thousand  dol- 
lars, and  friendship  ends." 

The  same  musical  method  is  used  later 
on  when  the  report  circulates  that  Bumper 
is  about  to  commit  the  crime  of  going  to 
work.  The  news  of  the  schism  spreads  like 
wildfire  and  Bumper  is  again  grilled  by  the 
hobo  gang,  and  is  finally  tried  in  a  "kan- 
garoo court"  for  the  "heinous  crime  of  go- 
ing to  work."  Worked  up  to  by  the  cumu- 
lative motion  device,  the  trial  scene  is  done 
in  rhythmic  patter    to    tonal  background, 


with  a  set  solo  by  Bumper  justifying  his 
action  in  taking  a  job.  The  proceedings  are 
carried  out  in  a  sort  of  al  fresco  opera 
bouffe  style  that  harks  back  to  the  methods 
of  those  two  talented  men  of  the  theatre  of 
an  older  day,  Gilbert  and  Sullivan,  who  also 
wrote  a  "Trial  by  Jury,"  as  well  as 
"Mikado,"  "Pinafore,"  "Pirates  of  Pen- 
zance" and  a  few  other  pieces  that  still 
show  vitality. 

It  is  in  this  scene  that  Mr.  Jolson  lifts  up 
his  larynx  in  a  pathological  justification,  as 
well  as  reason  for  his  mania  for  going  to 
work,  to  the  effect  that  he  had  fallen  in  love. 

"I  looked  into  her  eyes  and  went  the  way 
of  all  men,"  cries  Mr.  Jolson.  "I  didn't  want 
to  do  it,  but  I'd  do  it  again.  I  knew  a  little 

{Continued  on  next  page) 


WHAT  DO  YOU  WANT  WITH  MONEY? 


Words  by 
LORENZ  HART 


Mtisic  by 

RICHARD  RODGERS 


Coun  -    try-men,  well,     an     -      y  way,  jes*       friends;  we 


3  V 

KaJ.  Dml.?     Q7  '"1 


DiDi.7  or  c 


find    a     thou-GAQd    dol  -  larsi  and      friend     -  ship 


f  f 


Bumper  (Mr.  Jolson)  voices  this  "bum" 
philosophy  to  his  compatriots  of  the  park 
when  they  surround  him  and  demand  that 
he  share  unth  them  the  thousand  dollars  he 
has  found.  This  is  the  climax  to  a  refrain: 
"Bumper's  Found  a  Grand,"  which  illustrates 
the  cumulative  motivating  effect  of  rhythmic 
patter  and  music. 


I'LL  DO  IT  AGAIN 

Words  by 
LORENZ  HART 


Music  by 

RICHARD  RODGERS 


J    Refrain  noi/att 


J'  ii  Ji  ii 


^  111 

^  r_J — 

•-^ — # — ^—^ — 

If  is  in  this  chanson  that  Bumper  justifies 
his  "heinous  crime"  of  going  to  work,  when 
the  park  bums  put  him  on  trial  for  this 
offense  against  the  ethics  of  their  cult. 


12 


MOTION    PICTURE  HERALD 


March    4  ,  1933 


WANTS  HAPPIER  FILMS 

Exhibitor  Finds  Explanation  of 
Losses  in  Multitude  of  Depress- 
ing Pictures  in  These  Times 

by  DR.  L  D.  WHITAKER 

Operator  of  the  Eaco  Theatre, 
FariiiviUe.  Va. 


in  times  such  as  these  the  great  need  is 
diversion  from  the  cares  that  infest  the  day. 
We  need  to  forget  our  troubles  for  a  while, 
we  need  to  laugh  and  see  happiness. 

It  strikes  me  that  the  motion  picture  in- 
dustry is  in  a  better  position  to  provide  this 
needed  diversion  than  any  other  force  in 
our  country  today.  Are  they  doing  it? 
Most  emphatically  I  say  they  are  failing 
to  live  up  to  their  opportunities. 

For  many  years  I  have  been  connected 
with  the  industry  as  an  exhibitor  and  na- 
turally I  have  been  a  close  observer  of  how 
the  public  reacts  to  the  various  types  of 
pictures.  Being  in  a.  college  town  where 
there  are  hundreds  of  students  from  all 
over  the  entire  state,  I  consider  that  I  can 
get  a  better  idea  of  just  the  type  of  picture 
that  the  majority  prefers,  than  can  most 
small  town  exhibitors. 

Prefer  Happy  Endings 

I  know  it  to  be  a  fact  that  unquestion- 
ably the  public  does  prefer  pictures  that 
have  a  happy  ending.  Thev  prefer  romance. 
The  ideal  pictures  to  please  the  public  that 
I  recall  offhand  are  such  pictures  as  "Smil- 
in'  Through,"  "The  Pagan  Love  Song" 
and  "Fast  Life." 

When  people  go  to  a  show  they  enjoy 
living  in  fairy  land.  They  go  to  the  show 
to  enjoy  themselves,  to  laugh,  and  when 
the  show  is  over,  to  come  out  with  happy 
faces.  People  are  not  helped  or  properly 
entertained  when  the  screen  keeps  present- 
ing tragedy  and  unhappiness.  God  knows 
there  is  enough  tragedy  in  the  every-day 
life  of  people.  People  use  alcohol  to  try 
and  forget  their  troubles  and  to  feel  while 
under  its  influence  that  troubles  are  fewer 
and  joy  more  abundant. 

A  Recital  of  Tragedy 

For  the  life  of  me  I  cannot  see  why  the 
producers  fail  to  realize  that  they  are  seri- 
ously hurting  the  entire  industry  by  the 
types  of  pictures  they  are  now  presenting 
to  the  public  for  their  entertainment.  With- 
in the  past  few  months  I  have  seen  picture 
after  picture  that  contained  tragedy  and 
unhappiness,  and  left  the  audiences  leav- 
ing the  theatre  with  long  faces  that  gave 
them  the  appearance  that  they  were  return- 
ing from  a  funeral  instead  of  from  what 
was  supposed  to  be  a  house  of  entertain- 
ment. When  I  keep  seeing  picture  after 
picture  of  this  type,  I  can  easily  understand 
why  all  of  the  producers  are  losing  money 
and  having  their  stocks  selling  for  a  few 
dollars  a  share. 

Many  picture  paitrons  appreciate  good 
acting,  but  they  appreciate  and  enjoy  it 
far  more  when  the  story  has  a  happy  end- 
ing than  they  do  when  the  story  leaves  the 
players  unhappy  or  dead  at  the  end  of  the 
picture.  Within  the  past  few  months,  I  have 
seen   the    following   pictures   that   to  me 


should  not  have  been  made  or  shown  while 
people  are  downcast  and  depressed: 

"A  Bill  of  Divorcement"— Tragic  and  de- 
pressing ending  with  daughter  and  father  in 
sorrow. 

"Six  Hours  to  Live"— Hero  strangled  to 
death,  brought  back  to  life  only  to  die  in  the 
end. 

"Payment  Deferred" — Uncle  murders  nephew 
for  money,  woman  commits  suicide.  Uncle  con- 
victed of  murdering  her.  Whole  story  is  very 
gruesome. 

"Men  Are  Such  Fools" — Unfaithful  wife 
and  murder  of  villain.  Depressing. 

"The  Conquerors" — Producers  appear  to  go 
out  of  their  way  to  have  little  boy  and  likeable 
doctor  killed  in  train  wreck.  Son-in-lavy  com- 
mits suicide.  Heroine  dies  from  excitement 
when  grandson  has  returned  from  war. 

"Rockabye" — Unsatisfactory  ending,  leaves 
audience  depressed. 

"Call  Her  Savage" — They  had  to  suffocate  a 
baby  in  this  one. 

"If  I  Had  a  Million" — They  give  a  man  a 
million  and  then  he  is  electrocuted  just  as  he 
i>ets  the  money. 

"A  Farewell  to  Arms" — Tragic,  with  the 
woman  having  a  dead  born  baby  and  then  dying 
in  her  lover's  arms. 

"Afraid  to  Talk"- — Ending  o.  k.,  but  too  much 
brutality  shown,  leaves  audience  depressed. 

"Son-Daughter" — Story  of  wrong  type  for 
Navarro  and  Helen  Hayes.  Hero  dies,  leav- 
ing audience  unsatisfied. 

"Bird  of  Paradise" — Picture  ends  with  hero 
delirious  and  heroine  given  up  to  natives  to  be 
thrown  into  burning  volcano. 

"70,000  Witnesses" — They  had  one  murder 
and  two  other  persons  blown  to  pieces  by  an 
explosion. 

"Strange  Interlude" — Woman  disappointed  in 
love,  becomes  morbid,  then  marries,  but  on  ac- 
count of  insanity  in  husband's  family  she  is 
afraid  to  have  a  child  by  him.  Has  child  by 
another  man.  Husband  thinks  it  his.  Child 
grows  up  hating  his  real  father — mother  and 
doctor,  father  of  the  child,  broken  hearted.  Pic- 
ture ends  with  heroine  left  alone  after  son  mar- 
ries and  the  doctor  has  left  her. 

Do  the  producers  feel  that  such  pictures 
have  a  good  psychological  effect  on  those 
who  see  them,  or  are  good  for  the  industry 
as  a  whole?  In  my  mind  it  is  unquestion- 
able that  depressing  pictures  are  very,  very 
bad  for  anyone  connected  with  the  motion 
])icture  business. 

RCA  Victor  Develops 
"Public  Address"  Device 

RCA  Victor  Company  has  announced  a 
new  portable  "public  address"  system  which 
is  claimed  to  provide  improved  quality  of 
reproduction,  simplicity  of  operation  and 
carrying  convenience,  being  contained  in  a 
single  carrying  case. 

The  apparatus  was  designed,  the  com- 
pany says,  to  fill  the  requirements  of  a  wide 
field  of  application  for  public  address  and 
sound  re-enforcement  systems.  The  new 
"velocity"  ribbon  microphone  is  said  to  be 
an  integral  part  of  the  new  system.  Opera- 
tion is  claimed  to  be  as  simple  as  that  of 
an  ordinary  radio  receiver. 


Dr.  L.  D.  Whitaker,  in  the  accom- 
panying article,  bespeaks  the  expe- 
rience of  fifteen  years  of  intimate 
association  with  the  motion  picture 
business  both  as  theatre  owner  and 
operator.  In  1921  he  organized  the 
local  stock  company  at  Farmville, 
Va.,  and  built  the  Eaco  theatre.  The 
company,  the  Educational  Amuse- 
tnent  Company,  operates  the  Eaco, 
ii/ith  William  H.  Rippard  as  theatre 
manager.  Dr.  Whitaker  is  president 
of  the  corporation.  His  wide  ac- 
qtiaintance  in  the  vicinage,  supported 
by  close  touch  with  the  students  and 
faculties  of  the  State  Teachers  Col- 
lege and  Hampden-Sydney  College, 
both  at  Farmville,  fits  Dr.  Whitaker 
well  for  the  role  of  interpreter  of 
his  community's  thoughts  on  motion 
pictures.  THE  EDITOR 

JVhen  Music  Helps 
Tell  the  Story 

(Continued  from  precediiui  page) 

look  would  be  the  finish  of  me.  I  didn't 
want  to  do  it,  but  I  did  it,  you  see." 

This  is  all  very  affecting  to  those  who 
are  affected  that  way.  It  adds  what  Pooh 
Bah  would  term  "verisimilitude  to  an  other- 
wise bald  and  unconvincing  narrative." 

Throughout  the  picture  the  tonal  rhythm 
and  effects  "spot"  the  action  with  the  tenac- 
ity of  a  musical  Hawkslmw.  When  His 
Honor  the  Mayor  boards  the  train  for  New 
York,  the  music  revels  in  a  realistic  and 
graphic  tone-picture  of  a  train  getting  under 
way,  and  continues  "keeping  time,  time, 
time  in  a  sort  of  rhythmic  rhyme"  all  dur- 
ing the  train  scenes.  When  Bumper  siestas 
under  the  trees  in  Central  Park  there  is  a 
veracious  twittering  of  birds  from  the  wood- 
wind section.  A  hack-driver's  horse  whin- 
nies and  the  tonal  synchronization  accords. 
Then  there  is  a  peculiar  clock-like  motif 
for  the  garbage  collector  (Langdon)  as  he 
pushes  his  wagon  along ;  and  there  is  also 
what  might  be  claimed  as  the  original  "am- 
nesia motif"  when  the  girl  rescued  by 
Bumper  is  revealed  in  that  strange  condi- 
tion. The  musical  Hazuksliazv  has  missed 
none  of  these  details,  and  it  is  in  their  close 
and  apt  synchronization  to  the  action  that 
much  of  the  effect  of  the  production  is 
achieved. 

This  Jolson  picture  is  an  interesting  and 
commendable  adventure  into  a  field  hitherto 
unexplored  by  American  producers.  Inci- 
dentally, it  demonstrates  that  by  the  deft 
use  of  music  a  little  pictorial  material  can  be 
made  to  go  a  long  way  and  still  retain  en- 
tertainment values.  It  is  through  such  ex- 
periments as  this  that  the  musical  screen 
will  be  enabled  to  emerge  from  its  static 
condition. 


Coast  Film  Board  Elects 

Charles  Muehlman  of  Warner,  was 
elected  president  of  the  San  Francisco  Film 
Board  of  Trade  at  the  recent  annual  meet- 
ing. Barney  Rose,  Universal,  was  named 
vice-president,  and  Jack  Bettencourt,  Para- 
mount, secretary-treasurer.  The  board  of 
governors  includes  the  three  officers,  G. 
William  Wolf  and  Oliver  Watson.  Rowena 
Foley  continues  as  secretary. 


March    4  ,  1933 


MOTION    PICTU  RE  HERALD 


13 


THE  CAMERA  CEDCCTS 


VIVACITY.  Which,  with  her  baby- 
talk,  explains  the  success  of  this 
maid  of  theatre  and  screen.  Ginger 
Rogers.  She's  among  those  in  War- 
ner Brothers'  "42nd  Street." 


MATRIMONIAL  PROBLEM.  (Above)  Presented  by 
Ruth  Chatterton  to  friend  husband,  George  Brent, 
of  an  evening  at  home.  Reminding  us  that  he  is  also 
opposite  her  in  her  latest  Warner  Brothers  starring 
vehicle,  "Lilly  Turner." 

NOW  ON  CONTRACT.  (Left)  A  recent  study  of 
Ben  Lyon,  celebrating  his  having  been  signed  to 
appear  in  MGM  productions.  His  first  role  is  as 
yet  undetermined. 

A  BEASTLY  JOB.  (Below)  Which,  pun  or  no.  Is  our 
sincere  opinion  of  the  work  chosen  by  Clyde  Beatty, 
who  here  is  shown  teaching  law  and  order  to  some 
of  the  43  lions  and  tigers  he  handles  In  Universal's 
"The  Big  Cage." 


NEW  LEAD.  Nell  O'Day  (a  de- 
cided blonde  who  had  no  part  in 
the  decision),  comedienne  recently 
signed  by  Educational  for  roles  op- 
posite Harry  Langdon. 


SIGNED.  Otto  Kruger,  prominent 
player  of  the  New  York  stage, 
whom  MGM  has  signed  to  a  long- 
term  contract.  He  has  been  given 
an  important  role  in  "Reunion  in 
Vienna,"   stage   play  adaptation. 


14 


MOTION    PICTURE  HERALD 


March    4  ,  1933 


TIMBER  CONSTRUCTION  FOR  SETS.  So  recommended,  at  least,  by  the  Govern- 
ment, which  points  out  that  this  hangar  built  in  the  Arctic  for  the  Roald  Amundsen 
dirigible,  witn  the  frame  entirely  of  wood,  employs  a  new  method  of  making  wood 
rjoints.   Metal  connectors  are  used,  strengthening  the  timber  at  its  critical  points 
"and  making  wood  more  generally  applicable  to  major  structures. 


IN  MYSTERY.  John  W.arbur- 
ton,  who  has  been  signed  by 
World  Wide  for  "A  Study 
in  Scarlet." 

RETRIBUTION.  For  such  we 
suspect  it  would  be  if  women 
were  made  to  look  upon 
their  men-folks  dressed  as 
Bert  Wheeler  and  Robert 
Woolsey,  RKO  Radio  come- 
dians, are  pictured  at  left. 
Their  attire  Is  justly  Inspired, 
of  course,  by  the  masculine 
styles  for  women — here  also 
displayed,  at  right,  by  an 
other  RKO  Radio  player, 
Dorothy  Wilson. 


LEADING  LADY.    So  designated  by  MGM 

Is  Mae  Clarke,  who  has  been  assigned  the 
principal  feminine  role  opposite  John  Gilbert 
In  his  new  MGM  picture,  "Rivets." 


March    4,  1933 


MOTION    PICTURE  HERALD 


15 


CAMERAMAN.  Expressing  an  historic  asso- 
ciation of  a  man  and  a  mechanism,  as  Carl 
Laemmie  stops  off  In  Chicago  on  his  way 
from  the  Coast  to  New  York. 


PRODUCTION  STUDY.  An  instructive  view  of  present-day  studio  procedure,  taken 
during  the  shooting  of  World  Wide's  "A  Study  in  Scarlet."  With  action  momen- 
tarily ceased,  technicians  and  players  wait  while  Director  Edwin  Marin  explains  the 
next  scene.  At  the  table  are  seated  Tetsu  Komai,  Wyndham  Standing,  June  Clyde, 
Alan  Dinehart,  J.  M.  Kerrigan,  Cecil  Reynolds  and  Halliwell  Hobes. 


HIGHLIGHTS.  A  portrait 
by  Ferenc  of  the  Warner 
Brothers  player,  Claire  Dodd. 

SEEING  A  LOT.  (Left)  For 
there's  a  lot  to  see  at  Fox 
Movietone  City.  Here  is 
Elissa  Landi  showing  Helena 
Madison,  champion  swim- 
mer, around.  Miss  Madison  is 
castin  "Warrior's  Husband." 

BOBBY  THE  GREAT.  (Right) 
The  imperial  Jones,  emperor 
of  Golf,  pausing  among  se- 
quences for  his  Warner  pic- 
ture, "How  to  Break  Ninety." 
With  him  is  shown  Director 
George  Marshall. 


16 


MOTION    PICTURE  HERALD 


March    4,    193  3 


MCM'S  TRAVELING  STUDIO  TO  HEAD 
INAUGURAL  PARADE  CONTINGENT 

Carrier,  cooperate  not  only  with  independent 
accounts  but  also  work  for  and  with  affili- 
ated circuits  which  play  Metro  product. 

The  typical  program  starts  of¥  with  a 
thirty-minute  screening  of  institutional 
shorts  relative  to  the  advancement  the  mo- 
tion picture  industry  has  made  in  the  last 
ten  years.  Stars  are  shown  at  work  and  at 
play  in  Culver  City  studios.  Another  fea- 
ture is  an  announcement,  through  the 
studio's  amplification  system,  of  forthcom- 
ing attractions  at  the  theatre  where  the  par- 
ticular campaign  is  being  conducted. 

Previous  to  the  studio's  arrival  in  town, 
the  advance  men  arrange  a  tieup  with  the 
Hearst  newspaper  or  another  published 
locally,  and  a  voice  and  screen  opportunity 
test  is  conducted. 

Arthur  Brisbane,  Hearst  Syndicate 
writer,  paid  tribute  Tuesday  to  MGM's  new 
picture,  "Gabriel  Over  the  White  House" 
with  the  following  in  his  column,  "Today" : 
"A  moving  picture,  finished  in  Hollywood 
at  4  o'clock  this  morning  in  the  Metro- 
Goldwyn-Mayer  studios,  will  interest  mil- 
lions of  Americans  and  stir  up  considerable 
thought.  It  will  interest  especially  the  new 
President  of  the  United  States.  .  .  .  The 
story  told  in  the  picture  is  truly  imaginary, 
but  a  million  Americans  will  wish  for  it  to 
come  true.  .  .  .  People  will  like  it  and  you 
want  to  see  it." 

New  Company  Planning 
12  Films  at  Cuban  Plant 

The  Motion  Picture  Corporation  of  Amer- 
ica, recently  formed,  plans  the  production 
of  12  features  and  20  short  subjects,  de- 
signed for  the  American  and  European  mar- 
kets, to  be  produced  at  Havana,  Cuba,  where 
the  company  plans  construction  of  a  studio. 
W.  D.  Almazov  is  vice  president  and  gen- 
eral manager  of  the  company,  the  main  office 
of  which  is  located  at  55  Consulado  street, 
Havana. 


Train,  Stars  and  50  Candidates 
in  Screen  Personalities  Contest 
Will  Appear  in  Front  Section 
of  Fourth  Division  at  Capital 

Metro-Goldwyn-Mayer  has  dispatched  to 
Washington  an  expedition  of  goodwill  from 
the  motion  picture  industry  to  the  new  Ad- 
ministration, which  will  participate  promi- 
nently in  the  historical  ceremonies  attendant 
upon  the  inauguration  of  Franklin  Delano 
Roosevelt  as  the  thirty-second  President 
of  the  United  States. 

Metro's  contingent  will  march  in  the  front 
section  of  the  fourth  division  when  the  long 
line  of  the  inaugural  parade,  led  by  John 
Joseph  Pershing,  General  of  the  Armies, 
swings  up  Pennsylvania  Avenue  and  then 
past  the  reviewing  officials  on  the  Capitol 
steps. 

Worldwide  Tour  to  Follow 

MGM  and  its  affiliated  interests  have 
assembled  a  500-piece  band  from  all  its 
theatres  in  the  territory.  Featured  will  be 
the  Hearst-MGM-Globe  Trotter  traveling 
motion  picture  studio,  which  will  carry  stars 
and  50  candidates  in  the  company's  local 
contest  for  screen  personalities.  The  camera 
cars  and  organization  advance  cars,  deco- 
rated for  the  occasion,  will  follow. 

Howard  Dietz,  director  of  press  relations: 
Silas  Seadler,  in  charge  of  advertising ; 
William  R.  Ferguson,  exploitation  chief, 
and  Eddie  Carrier  have  been  working  on 
the  Washington  contest  for  two  weeks.  It 
is  being  staged  in  conjunction  with  the 
Hearst  publications  and  marks  the  begin- 
ning of  a  round-the-world  tour  by  the  travel- 
ing studio,  which  will  not  terminate  until 
the  end  of  the  four-year  term  of  the  Roose- 
velt Administration  in  1936. 

When  the  expedition  disbands  in  Wash- 
ington on  Saturday  evening,  following  the 
inaugural,  Metro  immediately  will  start  the 


traveling  studio  on  a  tour  of  this  country 
in  connection  with  a  nation-wide  exploita- 
tion campaign  which  will  be  staged  for  and 
with  exhibitor  clients  of  the  corporation. 
The  itinerary  of  key  cities  and  approximate 
dates  of  the  arrival  of  the  studio  follow : 
March  10,  Baltimore;  March  25,  Atlantic 
City  ;  April  5,  Philadelphia  ;  April  25,  Tren- 
ton ;  May  1,  New  York;  June  1,  Bridge- 
port; June  7,  New  Haven;  June  14,  Hart- 
ford; June  21,  Springfield;  June  27, 
Worcester ;  July  6,  Albany ;  July  13,  Utica ; 
July  17,  Syracuse;  July  21,  Rochester;  July 
25,  Buffalo;  August  1,  Toronto;  August  7, 
Erie;  August  11,  Pittsburgh;  August  18, 
Cleveland ;  August  25,  Toledo ;  August  28, 
Detroit ;  September  10,  Chicago  (three 
weeks).  The  studio  then  will  travel  west- 
ward. Between  dates,  stopovers  will  be 
made  at  theatres  in  outlying  towns.  Spe- 
cifically, four  new  releases  will  be  bally- 
hooed  by  the  studio.  These  are :  "Rasputin 
and  the  Empress,"  with  Ethel,  John  and 
Lionel  Barrymore ;  "White  Sister,"  with 
Clark  Gable  and  Helen  Hayes ;  "Today  We 
Live,"  starring  Joan  Crawford  and  Gary 
Cooper,  and  "Hell  Below,"  with  a  cast 
headed  by  Robert  Montgomery,  Jimmy 
Durante  and  Walter  Huston. 

Crew  Aids  Exhibitors 

The  Chicago  campaign  will  be  conducted 
in  connection  with  the  World's  Fair,  where, 
as  in  other  key  territories,  sales  appeal  will 
be  directed  along  general  lines  on  behalf  of 
the  company  and  its  trademark  and  product. 
As  a  medium  of  advertising  and  a  creator 
of  goodwill,  the  traveling  studio  train  also 
is  intended  by  Metro  as  an  educational 
factor,  showing,  as  it  does,  how  sound  mo- 
tion pictures  are  made  and  projected.  A 
miniature  studio  and  a  standard  size  West- 
ern Electric  sound  projection  booth  are  in- 
stalled. 

The  studio  exploitation  crew,  including 
special  advance  men,  and  headed  by  Mr. 


March    4 ,  1933 


MOTION    PICTURE  HERALD 


17 


ASIDES  SL  INTERLLDES 

 ■   By  JAMES  CUNNINGHAM   


!l!» 


THE  EFFORT  WHICH  usually  is  expended 
'  on  the  penning  of  Asides  and  Interludes,  was 
taken  up  entirely  this  week  by  the  reading  of 
Mr.  Upton  Sinclair's  new  book  about  William 
Fox,  who  will  be  remembered  as  having  sold 
out  some  years  ago.  Between  its  covers  there 
are  sufficient  asides  and  more  than  enough 
interludes  for  anv  one  issue. 

V 

The  frontispiece  portrait  in  sepia  was  selected 
specially  by  Mr.  Sinclair  "because  it  giz'cs  you 
the  sadness  in  its  subject's  face,  and  lets  you 
see  the  marks  of  the  conflict."  The  scars,  how- 
ever, are  not  discernible — not  even  through  our 
poiverful  magnifier. 

V 

In  the  village  of  Tulchva  in  Hungary, 
where  Mr.  Fox  was  born,  his  father  ran  a 
general  merchandising  store.  As  a  sideline, 
Fox  Senior  extracted  teeth,  advertising  to 
the  people  that  he  was  a  painless  dentist, 
and  guaranteeing  that  no  one  would  feel  the 
pain  of  tooth  extraction.  The  patient  would 
strip  to  the  waist,  and,  at  the  crucial  mo- 
ment, someone  burned  his  back  with  a  hot 
iron.  This  was  so  painful  that  the  extraction 
of  the  tooth  would  not  be  noticed.  Mr.  Sin- 
clair does  not  say  that  young  Will  helped. 

V 

Fox  is  pictured  in  the  book  as  a  play-safe 
political  student.  He  is  a  Republican  in  na- 
tional affairs— at  least  he  urns  until  Mr.  Roose- 
velt defeated  Mr.  Hoover  at  the  polls — and  a 
Democrat  in  New  York  City.  Noiv  Mrs. 
Craig  Sinclair  is  trying  to  induce  Mrs.  Eve 
Fox  to  use  her  influence  on  Bill  to  make  him 
a  Socialist.  It  is  interesting  to  learn  that  M r. 
Fo.v,  as  a  poor  youngster,  was  a  Socialist  of 
the  "soap-box"  variety,  although  he  did  not 
vote  Socialist.  When  the  time  came  to  cast  a 
vote,  he  zvas  a  capitalist  and  z'ofed  Tammany. 

V 

Benjamin  Reass,  personal  attorney,  is 
called  Mr.  Fox's  "fidus  Achates."  He  sat 
in  while  Fox  told  his  story  to  self-styled 
"Father-confessor"  Sinclair.  Occasionally, 
Mr.  Reass  would  have  a  little  spat  with  Mr. 
Fox,  which  caused  the  author  to  remark, 
"When  these  two  get  into  an  argument,  it  is 
exactly  as  if  they  were  married.  'Ben,  dear!' 
Mr.  Fox  exclaims,  and  the  amount  of  em- 
phasis on  the  'dear'  is  proportioned  to  the 
intensity  of  Fox's  irritation." 

V 

In  the  Rivington  Street  tenement  where  the 
Foxes  lived,  it  was  the  rule,  as  elsewhere  in 
the  neighborhood,  that  each  occupant  had  to 
clean  and  scrub  the  stairs  and  hallway  of  the 
floor  he  lived  on.  The  property  belonged  to  a 
man  by  the  name  of  Michael,  who  had  a  butter 
and  egg  store  downstairs,  and  there  lies  a  story 
of  the  struggle  for  existence  in  the  ghetto  of 
New  York,  as  told  by  Fox : 

"Michael  had  a  very  fine  cat.  I  knew 
Michael's  cat  lived  on  cheese.  When  the  week- 
end came,  I  would  like  to  go  on  picnics,  so  I 
would  go  down  to  borrow  the  cat  and  say  we 
had  mice,  which  we  did  not.  Later  I  would 
go  downstairs  and  say  that  I  had  offered  the 
cat  some  chicken,  and  that  he  wouldn't  eat  it, 
and  I  wanted  some  cheese  for  the  cat.  Michael 
would  thereupon  cut  some  nice  Swiss  cheese 
for  the  cat,  and  I  would  leave  with  the  cheese 
but  the  cat  never  saw  it,  because  I  would  take 
the  cheese  on  my  picnic.  Then  on  Monday 
morning,  I  would  bring  Michael's  cat  back." 

V 

Fox  tells  about  the  time  he  transformed  a 
girl  called  Theodosia  Goodman,  daughter  of 
a  tailor  in  Cincinnati,  who  had  no  theatri- 
cal experience,  into  Theda  Bara,  "special 
importation"  from  Arabia.  Bara  is  Arab 
spelt  backwards.  He  started  her  off  at  $75 
a  week  and  when  her  contract  expired  he 
was  paying  her  $4,000  weekly. 


THE  LUCKY  FOX 
SAVES  $14,000,000 

On  Friday  morning,  October  25th, 
1929,  William   Fox  had  $20,000,000 
worth  of  stocks  of  corporations  other 
than  those  that  he  controlled.  Thirteen 
brokers  were  handling  the  accounts. 
By  the  following  Monday  afternoon, 
Fox  had  disposed  of  all  these  securi- 
ties on  a  hunch  that  all  was  not  well 
in  the  stock  market.    The  big  crash 
came  the  next  morning.     When  the 
bell  rang  in  the  New  York  Stock  Ex- 
change at  10  o'clock  on  Tuesday,  the 
value  of  the   $20,000,000   worth  of 
stocks  had  been  reduced  to  $6,000,000. 
Mr.  Fox  told  Upton  Sinclair  that  had 
he  not  acted  on  his  impndse,  "not  only 
would  my  companies  have  been  em- 
barrassed, but  I  would  have  been  a 
bankrupt." 

Hero,  or  no  hero,  Mr.  Sinclair  in 
his  new  book  about  Mr.  Fox  blames 
Fox  "and  all  the  other  big  bankers" 
who  followed  his  example  in  selling 
out,  with  bringing  on  the  panic.  Sin- 
clair whitewashed  the  incident  with 
the  remark,  "But  such  is  the  world 
we  live  in." 


THERE  are  several  sides  in  the  book  to  Mr. 
Fox.  Page  334  presents  him  as  a  philan- 
thropist. It  seems  that  W.  F.  went  to  Edward 
Tinker  last  year  when  Mr.  Tinker  was  pres- 
ident of  the  Fox  corporations.  They  had  two 
lengthy  conferences  which  were  arranged  by 
a  mutual  friend.  The  subject  of  the  discussions 
was  a  plan  which  Fox  claimed  would  success- 
fully effect  a  reorganization.  When  they  got 
down  to  business  it  appeared  that  the  plan  was 
to  return  Mr.  Fox  to  the  Fox  corporations. 
I  le  wanted  $25,000,000  from  the  Chase  people 
for  doing  a  job.    Said  Fox: 

"I  informed  him  that  I  had  wanted  $15,000,- 
000  to  get  out"  (and  he  got  it),  "and  I  wanted 
$25,000,000  to  come  back." 

"I  frankly  told  him,"  Fox  continued,  "that 
my  doing  of  this  work  was  wholly  objected  to 
by  Mrs.  Fox.  ...  I  told  him  that  in  spite  of 
her  contention,  I  would  like  to  do  this  job,  com- 
plete it  successfully,  and  thus  write  the  closing 
chapter  of  my  story." 

V 

When  Mr.  Fox  was  only  IS,  Mr.  Sinclair  said 
he  foreshadowed  the  great  captain  of  industry, 
a  class  which,  ordinarily,  Mr.  Sinclair  does  not 
write  nice  things  about.  One  midnight,  Will 
and  a  friend.  Cliff  Gordon,  who  later  became  a 
stage  comedian  of  note,  were  stranded  in  Bay- 
onne.  New  Jersey.  They  walked  to  Jersey  City, 
quite  a  distance,  and  at  six  in  the  morning 
there  was  only  a  stretch  of  Hudson  River  water 
between  them  and  their  jobs.  How  to  get 
across  was  the  question.  This  was  answered 
pronto  when  the  great  embryonic  industrial 
mind  got  to  work.  Will  managed  to  get  hold 
of  a  piece  of  cardboard,  a  piece  of  string  and  a 
lead  pencil.  He  wrote  the  word  "Blind"  on 
the  cardboard,  and  tied  it  around  Cliffs  neck, 
and  the  two  then  took  up  their  seats  at  the 
ferry  entrance.  The  fare  was  two  cents,  and 
before  long  the  lads  had  four  cents  and  were  on 
their  way  home. 


MR.  SINCLAIR  heard  from  Mr.  Fox  a 
hair-raising  story  about  gambling.  Fox's 
left  arm  is  not  normal.  He  cannot  lift  it  above 
his  shoulder.  He  does  his  golf  playing  with  his 
right  arm  alone,  and  is  supposed  to  be  a  good 
player,  too.  Ripley  once  made  him  a  subject 
of  one  of  his  "Believe  It  Or  Not"  cartoons  and 
credited  him  with  having  three  times  achieved 
the  feat  of  a  hole-in-one — a  truly  amazing 
thing  for  a  one-armed  player.  Not  only  does 
he  do  this,  but  he  manages  to  beat  most  of  his 
two-armed  rivals  and  bets  his  money  on  the 
outcome,  as  Nicholas  M.  Schenck  and  other 
picture  executives  will  testify. 

One  day,  Mr.  Fox  felt  that  he  was  in  par- 
ticularly good  shape,  so  he  wagered  $1  on  the 
first  hole,  $2  at  the  second  hole,  $4  at  the 
third,  $8  at  the  fourth,  $16  at  the  fifth,  and  so 
on  up.  At  the  iSth  hole,  the  bet  was  $16,384; 
at  the  16th,  it  was  $32,768,  at  the  17th,  $65,536. 
and  at  the  final  18th,  the  wager  was  $131,072 
for  a  single  hole — more  than  a  quarter  of  a 
million  dollars  gambled  on  a  golf  game. 

It  all  ended  happily,  however.  W.  F.  won 
his  money  back,  heaved  a  sigh  of  relief,  and 
Sinclair  wrote,  "So  I  do  not  have  to  record 
that  any  of  his  business  difficulties  were  due  to 
losses  on  the  golf  course." 

V 

One  of  the  most  interesting  sequences  in 
the  Fox  narration  tells  about  a  visit  which 
Mr.  Fox  paid  to  Herbert  Hoover  in  the 
early  days  of  Hoover's  first  presidential 
campaign.  He  said  he  told  Hoover  "that 
the  Fox  Film  Corporation  made  and  re- 
leased in  the  theatres  of  America  the  Fox 
Movietone  News,  and  that  I  would  be  happy 
to  devote  it  in  behalf  of  Herbert  Hoover; 
that  the  Fox  Movietone  News  had  10,000,000 
theatre  patrons  and  I  considered  it  a  very 
strong  force,  and  a  great  ally  for  any  polit- 
ical party  to  have."  Mr.  Hoover  was  sup- 
posed to  have  replied  that  Fox's  offer  was 
the  most  generous  one  that  he  had  as  yet 
received  during  his  campaign  and  that  he 
appreciated  it. 

Soon  after  the  election,  Mr.  Fox  called 
upon  the  President  to  seek  his  help  in  con- 
nection with  a  proposed  Loew-Fox  merger 
which  was  before  Mr.  Hoover's  Department 
of  Justice  for  an  okay. 

V 

Fox  is  quoted  as  condemning  vociferously 
the  ethics  in  business  of  his  so-called  "enemies." 
Yet,  the  Fox  boasts  loudly  and  long  about  the 
time,  early  in  1930,  when  he  zms  anxious  to 
get  some  inside  Wall  Street  information  and 
he  invited  to  his  luxurious  Park  Avenue  apart- 
ment "one  of  the  editors"  of  the  New  York 
Times.  He  said  he  plied  him  zvith  "Scotch" 
until  the  "editor"  became  "talkative ,"  and  Mr. 
Fox  thereby  got  his  information.  Ironically, 
this  incident  is  related  in  a  chapter  which  is 
captioned,  "The  Trap  Shuts." 

Mr.  Fox  did  not  nvention  the  name  of  this 
"editor,"  nor  zvas  he  an  editor,  but  an  ordinary 
reporter — a  "leg  man." 

V 

Nature  is  making  progress  in  the  evolu- 
tion of  the  Fox.  "7 ears  ago,  William  Fox, 
fighter  of  trusts  before  he  got  the  idea  that 
he  would  like  to  control  things  himself, 
was  well  known  for  his  big  black  mustache, 
heavy  black  hair  and  a  capitalistic 
"paunch."  Said  Writer  Sinclair:  "He 
is  a  man  of  my  size,  which  is  medium. 
He  used  to  be  stout,  but  the  long  battle 
wore  him  down,  and  now  he  is  medium 
again.  He  has  a  good  Jewish  nose,  and  a 
rather  round  face  with  a  round  dome  above 
it.  Time  and  hard  work  and  worry  have 
taken  the  hair  off  the  dome  and  our  South- 
ern California  sunshine  has  made  it  like 
that  of  a  bronze  Buddha." 


18  MOTION    PICTURE  HERALD 


March    4,  1933 


INDEPENDENTS  SURE 
OF  GETTING  70  FILMS 


International  Company  Formed 
by  Oscar  R.  Hanson  at 
Toronto;  No  Further  Conces- 
sions Made  to  British  Industry 

by  W.  M.  GLADISH 

Toronto  Correspondent 

A  truly  international  organization  has 
been  built  up  by  Oscar  R.  Hanson  of  To- 
ronto, staunch  defender  of  the  independents, 
and  the  immediate  result  is  the  establishment 
of  Empire  Films,  Ltd.,  with  head  offices  at 
277  Victoria  street,  Toronto,  for  the  purpose 
of  distributing  the  selected  product  of  stu- 
dios in  Great  Britain,  the  United  States  and 
Continental  Europe.  The  new  enterprise 
starts  out  with  contracts  for  the  exclusive 
Canadian  rights  on  70  features  and  there 
are  other  surprises  in  the  brief  bag,  it  is 
intimated. 

Empire  Films  Limited  is  handling  the  fol- 
lowing features  in  the  Dominion :  20  from 
British  International  Pictures,  Ltd. ;  20 
from  Majestic,  New  York;  24  from  Mayfair, 
New  York,  and  six  specials  from  Asso- 
ciated Radio  Pictures,  Ltd.,  London.  There 
is  also  one  German  production  on  the  list. 

In  the  organization  process.  Empire  Films 
absorbed  Ideal  Pictures  of  Toronto,  for- 
merly Canadian  distributor  of  Mayfair  fea- 
tures. In  addition  to  the  head  offices  at  To- 
ronto, branches  have  been  opened  in  the  six 
key  centers  of  Canada :  Montreal,  St.  John, 
Winnipeg,  Calgary,  Vancouver,  and  the  On- 
tario branch  at  Toronto. 

The  president  of  Empire  Films,  Oscar 
Hanson,  has  been  much  to  the  fore  as  gen- 
eral manager  of  Allied  Exhibitors  of  On- 
tario and  as  general  manager  of  Associated 
Theatres,  Ltd.,  comprising  65  theatres  oper- 
ating on  a  cooperative  basis  in  business  de- 
tails. The  general  manager  of  the  new 
Canadian  distributing  firm  is  B.  F.  Lyon, 
who  served  in  the  same  capacity  in  Canada 
for  Warner  Bros,  for  seven  years.  Inci- 
dentally, Hanson  was  previously  general 
manager  of  Canadian  Educational  Films  for 
many  years.  James  I.  Foy  has  been  ap- 
pointed Ontario  branch  manager. 

With  70  features  available  for  the  current 
season,  Hanson  promises  to  be  a  power  in 
the  Canadian  field,  particularly  because  of 
his  close  relationship  with  the  independent 
exhibitors  from  coast  to  coast.  It  means, 
for  one  thing,  that  the  independents  are  not 
likely  to  face  a  film  shortage  for  a  long  time. 

V 

Much  Talk,  No  Action 

While  there  was  much  talk  in  Canada  about 
further  concessions  to  the  British  film  in- 
dustry as  a  result  of  suggestions  at  the 
Imperial  Economic  Conference,  nothing  has 
been  done  about  it  by  the  Dominion  Govern- 
ment. 

In  fact,  no  mention  was  made  of  motion 
pictures  in  the  resolutions  of  Prime  Minister 
Bennett  before  the  Canadian  House  of  Com- 
mons in  session  to  enact  tariff  and  prefer- 
ence revisions  under  the  terms  of  the  trade 
treaty  with  the  United  Kingdom  which  had 
been  signed  at  the  Conference.   Free  entrv 


was  granted  to  many  British  products  and 
there  were  no  less  than  225  items  in  the 
listed  revisions,  covering  a  wide  range,  but 
it  might  as  well  have  been  back  in  the  Gay 
'90's  for  all  that  the  legislators  thought  of 
films.  Even  the  Conference  suggestion  of 
a  special  levy  on  foreign  films  imported  into 
Canada,  other  than  British  pictures,  appar 
ently  has  gone  into  the  official  wastepaper 
basket.  The  Canadian  Government  has  done 
nothing  in  the  way  of  reducing  the  sales 
and  special  excise  taxes  on  imports  because 
the  time  is  not  propitious,  so  it  was  said. 

Thus,  the  Imperial  Conference  has  gone 
for  nought  in  so  far  as  the  film  industry  is 
concerned. 

On  arrival  in  Canada  the  other  day, 
Ernest  W.  Fredman,  editor  of  Daily  Film 
Renter,  London,  told  the  Canadian  public 
that  the  British  producers  did  not  want  a 
film  quota  in  Canada  and  that  they  would 
be  satisfied  if  exhibitors  gave  British  pic- 
tures "a  good  break." 


'  Fight  for  Royalties 

Apparently  the  writers  and  composers  of 
Canada  are  organizing  to  cut  in  on  the 
royalties  which,  they  claim,  are  now  going 
to  foreign  countries.  There  has  been  formed 
the  Authors'  and  Composers'  Association  of 
Canada  with  headquarters  at  Toronto.  Dr. 
E.  C.  MacMillan,  president,  has  declared 
that  one  object,  under  the  constitution,  is 
the  obtaining  "of  a  share  of  royalties"  on 
works  played  in  Canada  for  which  copyright 
fees  are  now  going  out  of  the  country.  Just 
what  will  be  its  relationship  with  other  so- 
cieties is  not  known,  but  a  domestic  fight 
appears  to  be  brewing. 

Speaking  of  copyrights,  the  Canadian 
Performing  Rights  Society  won  its  case 
against  the  Madison  theatre,  Toronto,  and 
collected  nominal  damages  of  $10  because 
the  theatre  presented  a  picture,  "The  Di- 
rigible," in  which  "Little  White  Lies"  was 
played  as  incidental  music.  The  Society  ob- 
tained an  injunction  restraining  the  theatre 
from  playing  this  selection  without  permis- 
sion. The  society  said  it  owned  and  con- 
trolled the  copyright  assignment  on  this 
composition.  At  the  trial  W.  S.  Brady, 
manager  of  the  Madison,  swore  that  he  had 
made  various  attempts  to  obtain  a  list  of 
the  society's  compositions,  but  had  failed. 
Incidentally,  he  said  that  the  music  of  "Lit- 
tle White  Lies"  occupied  less  than  30  sec- 
onds of  the  picture's  running  time. 

V 

Another  Silent  Closes 

One  of  the  last  of  the  silent  houses  in 
the  Dominion  is  the  Johnston  theatre  at 
Cardinal,  Ontario,  and  now  Mrs.  W.  J. 
Johnston,  the  proprietor,  is  closing  its  doors 
forever  after  13  years  because  there  is  no 
more  silent  film. 

The  last  of  the  silents  in  Toronto,  the 
Colonial  theatre,  is  still  operating,  but  the 
analogy  exists  that  some  of  the  pictures  are 
so  old  that  they  are  new. 

There  are  indications  of  increasing  dis- 
putes between  independent  exhibitors  and 
the  union  operators  in  numerous  cities  in 


Canada.  Another  downtown  house  in  To- 
ronto, the  Variety,  has  gone  open  shop  and 
the  union's  sentries  are  on  duty  in  front  of 
the  theatre.  Several  more  exhibitors  are 
said  to  be  following  the  move. 

What's  more,  plans  are  under  way,  it  is 
said,  for  the  formation  of  a  strictly  Canadian 
Operators'  Union  under  the  auspices  of  the 
All-Canadian  Congress  of  Labor,  to  oppose 
the  International  Operators'  Union  whose 
headquarters  are  in  New  York.  The  idea 
is  that  the  new  union  would  be  controlled 
in  Canada  and  the  operators'  fees  would  be 
kept  in  Canada  in  their  entirety.  Already 
independent  unions  are  operating  in  Hamil- 
ton and  Ottawa,  while  a  branch  is  in  process 
of  organization  in  Toronto.  A  fourth  branch 
is  mooted  at  Montreal.  These  locals  are  to 
be  consolidated,  it  is  said.  The  result  will 
be  that  exhibitors  will  enjoy  a  choice  of 
"union  operators"  at  least. 

Incidentally,  five  theatres  at  Ottawa  have 
been  on  the  outs  with  the  International  Op- 
erators' Local  for  two  years.  A  number  of 
theatres  at  Hamilton,  Ontario,  have  been 
"non-union"  for  months  while  a  deadlock 
exists  at  Saskatoon,  Sask. 

V 

Soviet  Propaganda 

Certain  topical  reels  have  been  banned  by 
the  Ontario  Board  of  Moving  *Picture  Cen- 
sors as  being  Soviet  propaganda  films,  fol- 
lowing a  complaint  by  Ernie  Marks,  propri- 
etor of  the  New  Martin  theatre,  Oshawa, 
that  the  subjects  were  apparently  not  what 
they  were  supposed  to  be — newsreels.  Sev- 
eral of  them  had  been  passed  by  the  Ontario 
board  and  had  been  played  by  Marks,  but 
when  the  people  began  to  talk  he  took  action. 
Marks  is  a  former  mayor  of  Oshawa  and  is 
a  leader  among  the  independent  exhibitors 
of  Ontario,  having  been  president  of  Asso- 
ciated Theatres,  Ltd. 


Federal  Censor  Commission 
Is  Recommended  tor  Canada 

Following  the  establishment  of  the  Cana- 
dian Radio  Commission  at  Ottawa  to  exer- 
cise control  over  all  broadcasting  in  the 
Dominion,  support  was  given  to  a  resolu- 
tion at  a  recent  meeting  in  Hamilton, 
Ontario,  to  recommend  to  the  Canadian 
government  the  organization  of  national 
board  along  similar  lines  for  the  federal 
censorship  of  motion  pictures. 

At  present  there  are  eight  provincial  film 
censorship  boards  in  Canada,  a  setup  to 
which  British  film  producers  have  objected 
because  of  the  facilities  provided  in  unified 
censorship  in  other  dominions,  not  to  men- 
tion the  savings  in  time  and  censorship  fees. 
The  suggestion  for  federal  film  censorship 
in  Canada  was  presented  at  a  meeting  held 
under  the  auspices  of  educationalists. 


See  Fox  Representation 
On  Gaumont  British  Board 

The  issuance  by  Gaumont  British  in  Lon- 
don of  prospectus  for  a  new  issue  of  4J^ 
per  cent  first  mortgage  bonds  is  seen  in 
certain  quarters  as  indicating  Fox  Film 
representation  on  the  Gaumont  British 
board  of  directors.  Fox  holds  a  45  per  cent 
interest  in  the  major  English  company,  and 
it  is  understood  closer  cooperation  is  con- 
sidered desirable. 

Clayton  Sheehan,  Fox  foreign  sales  man- 
ager, has  completed  a  deal  with  Gaumont- 
British  to  distribute  all  of  its  product  in 
Australasia,  previously  handled  by  British 
and  Dominions. 


HERALDING 
FOUR  GIANT 
M&M  PICTURES 

with  Showmanshib! 


The  eyes  of  the  nation  are  on  the  industry's  messenger  of  Good  Willy 
the  M-G'M  Globe  Trotter  Travelling  Studio  direct  from  the  Inauguration! 

Cheered  by  thousands- 
Headlined  in  the  press- 
Honored  at  Washington- 
Direct  from  the  Inaugural  Parade— 

ON  ITS  MERRY 
WAY  TO  YOU 

(next  page  tells  you) 


sHovy 


BRINGING  BUSINESS 
WHEREVER  IT  GOES! 

Among  the  cities  where 
it  has  already  been — 

MASSACHUSETTS 


Co 


On 


Mayor  Curley  of 
Boston,  entering 
the  Travelling 
Studio. 


Thousands  of  entry  blanks  for 
nation-wide  contest  pour  in. 
The  biggest  thing  of  its  kind 
ever  promoted. 


contest 


Fall  Rit  er 
New  Bedford 
Wareham 
Onset 
Plymouth 
Middleboro 
Brockton 
Tauntort 
Attleboro 
N.  Attleboro 
Mansfield 
Foxboro 
Walpole 
Norwood 
Dedham 
Needham 
WelUsley 
Natick 
Framingham 

RHODE  ISLAND 
Providence  Central  Falls 

Warren  Woonsocket 
Bristol  East  Greenwich 

Newport  Arctic 
Centerdale  Pawtucket 


hAarlboro 

Watertown 

Waltham 

Waverly 

Arlington 

Lexington 

Lowell 

Lawrence 

Haverhill 

Newburyport 

Gloucester 

Salem 

Beverly 

Danvers 

Peabody 

Marblehead 

L>nn 

Boston 


WEST  V/RG/N7A 
Martinsburg  Charlestown 


Waynesboro 

Charlottesville 

Orange 

Culpeper 

Fredericksburg 

Quantico 

Alexandria 

Mount  Ranier 


MANSHIP 


that 


is  waking  up  the 


nationl 


r 


ON  ITS  WAY  TO 
THESE  CITIES  and 
their  TERRITORIES: 

Baltimore 

Atlantic  City 

Philadelphia 

Trenton 

New  York 

Bridgeport 

New  Haven 

Hartford 

Springfield 

Worcester 

Albany 

Utica 

Syracuse 

Rochester 

BufFalo 

Toronto 

Erie 

Pittsburgh 

Cleveland 

Toledo 

Detroit 

Chicago 

Additional  National 
Itinerary  to  follow! 


Main  ster^^''^'  ^ass. 


The  ONE  exploitation  stunt  that  works 
every  day  in  the  year  for  exhibitors! 
The  ONE  promotion  idea  that  reaches 
to  small  towns  as  well  as  big  cities!  The 
ONLY  travelling  ballyhoo  that  rolls 
right  up  in  front  of  your  theatre,  a 
direct  business  tie-up!  How  fitting  that 
M-G-M's  Travelling  Studio  follows  its 
Was  hi  ng  ton  In  augur  al  appe  ar  an  ce  with 
a  nationwide  Inaugural  of  FOUR 
GIANT  ROAD-SHOW  SIZE  AT- 
TRACTIONS (see  following  pages). 


fit'' 


THE  ONLY  TRAVELLING  PRO- 
MOTION STUNT  THAT  PULLS  UP 
IN  FRONT  OF  YOUR  THEATRE! 


BRINGING  YOU  THESE  BIG  HITS! 


(Turn  over  and  enjoy  yourself^-) 


RALPH  MORGAN  o.d  DIANA  WYNYARD 


Pr, 


fk  ^  fA  ^ 


THE 


EMPRESS 


Screen  play  by  Charles  MacArthur.  Directed  by  Richard  Boleslavsky 


GIANT  HIT 

No*  2  — next  page 


What  a 

CAST! 


ROBERT 
MONTGOMERY 

WALTER  HUSTON 
MADGE  EVANS 
JIMMY  DURANTE 
EUGENE  PALLETTE 
ROBERT  YOUNG 

Directed  by 

JACK  CONWAY 


TThas  all  the  rousing,  thrilling  qualities  that  made  "Hell  Divers"  such 
X  a  box-office  sensation,  plus  a  BIGNESS  of  background  not  usual  in 
thesetimes!  Based  on  Commander  Edward  Ellsberg's  novel  of  theunder- 
seas  forces,  spectacular  scenes  photographed  at  Pearl  Harbor,  near 
Honolulu,  at  Pacific  submarine  base.  A  BIG  picture  from  every  angle ' 


Headed  for 
the  Headlines! 

Previewed  in 
Hollywood  and 
rated  by  Coast 
opinion  as  far 

GREATER  THAN 

'<HELL  DIVERS''! 


GIANT  HIT 

No.  3  on  next 


JUST  visualize  those  two  great  names 
flashing  from  your  marquee  ,  .  .  Joan 
Crawford  and  Gary  Cooper  together! 
That's  appetizer  enough  for  any  jaded 
movie  fan.  But  when  we  state  that  their 
picture  is  one  of  the  most  thrilling  enter- 
tainments of  this  or  any  year,  prepare  for 
the  kind  of  business  that  is  boom-time 
top!  Following  its  pre-view  on  the  Coast 
"Today  We  Live"  was  the  talk  of  every 
studio  in  Hollywood  and  rated  by  the 
press  as  the  greatest  screen  work  of 
Howard  Hawks'  since  "Hell's  Angels." 
One  attraction  of  this  kind  can  lift  any 
theatre  out  of  the  dumps  to  money  heights. 
M-G-M  has  FOUR  OF  'EM! 


yO  ^  GARY 

TODAY 
WE  LIVE 

w/fh  ROBERT  YOUNG— FRANCHOT  TONE 

ROSCOE  KARNS.    Sfory  and  Dsolog^e  by  W/7//am  ?Qu\knQr 
Screen  p/oy  by  Ed/fh  Fitzgerald,  Dwight  Taylor   Directed  by 

HOWARD  HAWKS 


His  most  ambitious  picture  since  "Hell's  Angels' 


HAY€S 


GABL€ 


How  fitting  that  Metro -Goldwyn- Mayer  which 
brought  to  the  talking  screen  the  immortal  love 
story  of  "Smilin'  Through''  should  now  lift  to 
eternal  heights  that  romance  of  all  time,  ''The 
White  Sister/'  A  new  and  greater  glory  enshrines 
its  tenderness,  its  passionate  outpouring,  its  gigantic 
backgrounds  in  M-G-M's  magnificent  presentation. 
Such  a  drama  was  deemed  worthy  of  two  of  today's 
biggest  box-office  names  HELEN  HAYES  and 
CLARK  GABLE.  Their  previous  fame  is  eclipsed 
now .  .  .  audiences  will  take  them  anew  to  their 
hearts  as  they  watch  amidst  tears  and  excitement 
their  love  story  gloriously  told ! 


PREVIEWED 
and  PROVEN! 

"White  Sister"great  picture. 
Hayes  and  Gable  are  already 
stars  of  first  magnitude. 
Their  performances  now 
equal  anything  of  their  bril- 
liant past.  Certain  of  ex- 
ceptional  business.  A  sum^ 
mons  to  the  box'office  and 
a  natural  for  the  showman 

who  plays  it. 

— Hollywood  Reporter 


^ith  LEWIS  STONE 
LOUISE  CLOSSER  HALE 
MAY  ROBSON 

Screen  play  by  Donald  Ogden  Stuart.    From  the  novel  by 
F.  Marion  Crawford.    Dramatized  by  Walter  Hackett. 
VICTOR  FLEMING,  Director 


4  GIANT  HITS— and  then  — 


PLEASE  FORGIVE  THE 
ARTIST  FOR  GIVING 
LEO  A  HALO! 

But  frankly  the  M-G-M  Lion  is  good!  Anyone  who  can 
give  you  FOUR  BIG  ROAD ^SHOW^ SIZE  attractions  at 
one  time  has  got  to  be  good.  But  that's  not  an  unusual  per- 
formance for  dependable  Leo- and  following  those  FOUR  are 
more  BIG  ONES!  It  confirms  again  the  faith  of  exhibitors 
in  the  company  which  is  ^'Not  for  fust  a  DAY— not  for 
just  a  YEAR — but  ALWAYS ! 


March    4,     193  3 


MOTION    PICTURE  HERALD 


31 


U.  S.  FILMS  LOSING  IN  AUSTRALIA 
BECAUSE  OF  THEMES,  SAYS  HOLT 


British  Product  Gaining  Ascen- 
dancy as  American  Veers 
From  Simple,  Homely  Sub- 
jects to  Crime  and  Violence 

by  CLIFF  HOLT 

Sydney  Correspondent 

American  pictures  are  losing  caste  in 
Australia,  and  American  producers  can 
blame  nobody  but  themselves.  If  the  Amer- 
ican producer-distributor  organizations  wish 
to  retain  the  supremacy  that  has  been  theirs 
for  years,  they  must  get  busy  at  once  with 
a  close  study  of  Australia's  film  require- 
ments and  make  an  earnest  endeavor  to 
meet  them. 

American  pictures  are  being  criticized  in 
the  Australian  press  every  day.  For  a  time 
I  thought  this  was  partly  because  they  were 
foreign.  Now  I  am  convinced  that  such  is 
not  the  case.  American  films  are  losing  their 
dash  purely  because,  in  the  main,  they  are 
no  longer  a  mirror  of  life  as  it  is  led  by 
the  millions.  Altogether  too  frequently — 
to  suit  Australian  tastes — do  American 
films  deal  with  murder  and  suicide  and  lust 
and  hate  and  the  falsity  of  mythical  mil- 
lions; and  altogether  too  infrequently  are 
they  devoted  to  plots  of  simplicity,  such  as 
the  "Patsys,"  the  "Daddy  Long  Legs,"  the 
"Rebeccas  of  Sunnybrook  Farm." 

British  films,  and  our  own,  are  giving 
Australian  audiences  just  the  type  of  enter- 
tainment they  desire  and  are  scoring  well, 
while  the  more  spectacular  American  pro- 
ductions, the  more  expertly  produced  pic- 
tures, are  reaching  Australian  screens  with 
a  great  fanfare,  only  to  fall  away  after  the 
effects  of  terrific  publicity  have  died  into 
the  night. 

There  are  exceptions.  Ocasionally  Ameri- 
can films  arrive  that  are  devoted  to  every- 
day occurrences,  and  when  they  do,  audi- 
ences welcome  them,  for,  in  the  treatment 
of  such  plots,  American  producers  have  no 
peers.  "Dangerous  Years"  can  be  cited  as 
an  instance ;  so  can  "Tom  Brown  of  Cul- 
ver." Though  a  lot  may  refute  my  state- 
ment, there  will  be  more  praiseworthy  com- 
ment passed  about  these  two  pictures  than 
a  dozen  or  more  grandiose,  "mighty  epics" 
that  have  been  released  here  lately. 

A  Checkup  of  Themes 

Somebody  has  kept  a  close  check  on 
what  the  screen  has  been  presenting  in  the 
last  few  months ;  and  the  following  news- 
paper report  from  Melbourne  may  prove 
illuminating  to  American  producers,  and, 
incidentally,  to  those  who  say  that  the 
Australian  censor  is  a  prude.  Under  the 
heading,  "Criminals  and  Drunkards  De- 
picted as  Heroes,"  the  report  proceeds : 

"The  Rev.  J.  H.  Cain  told  the  Victorian 
Chief  Secretary,  Mr.  Macfarlan,  that  a  Syd- 
ney social  worker  had  witnessed  250  films, 
in  which  there  were  97  murders,  70  cases  of 
unpleasant  family  occurrences,  22  abduc- 
tions, and  45  suicides.  Of  the  heroes  and 
heroines,  176  were  thieves,  25  were  women 
of  ill  repute,  and  45  were  drunkards." 

That  statement  was  made  as  part  of  a 
deputation's  argument  to  the  minister  that 


the  Victorian  Conditional  Clause,  which  is 
to  be  eliminated,  should  be  retained.  Under 
the  Conditional  Clause,  no  Victorian  child 
between  the  ages  of  6  and  16  could  view  a 
film  that  had  been  classified  as  "Condi- 
tional." As  the  regulation  proved  unwieldy 
and  was  not  welcomed  by  parents,  the  Gov- 
ernment was  obliged  to  repeal  it.  That  it 
was  repealed  was  a  great  boon  to  Victorian 
exhibitors,  and  to  distributors. 

However,  their  troubles  are  not  yet 
ended,  for  it  is  suggested  that  with  the 
removal  of  the  clause,  censorship  will  be- 
come so  rigid  that  unless  a  film  is  suitable 
to  both  child  and  adult,  permission  for  its 
exhibition  will  be  refused.  If  this  situation 
is  brought  about,  exhibition  in  Victoria 
will  become  almost  an  impracticability. 
Under  the  Conditional  law,  fully  50  per 
cent  of  the  pictures  classified  were  declared 
unfit  for  children. 

This,  then,  is  the  danger  American  pro- 
ducers must  face  here.  They  must  realize 
that,  when  it  comes  to  a  showdown  between 
American  and  British  films,  the  brand 
"made  in  U.  S.  A."  no  longer  sells  a  film 
but  may  prevent  its  sale. 

Hoyts-Greater  Union  Combine 

Formation  of  General  Theatres  Corpora- 
tion— amalgamating  the  major  theatres  of 
Hoyts  Theatres,  Ltd.,  and  Greater  Union 
Theatres,  Ltd. — is  not  looked  upon  as  the 
best  of  developments  in  Australian  amuse- 
ment circles.  Various  attacks  have  been 
made  upon  the  combine,  some  obviously  in- 
spired, others  through  a  complete  misun- 
derstanding of  the  facts. 

The  critics  argue  that  the  combine  will 
force  prices  so  low  that  the  distributors  will 
have  no  option  but  to  offset  their  earnings 
from  the  circuits  by  taking  it  out  on  inde- 
pendent exhibitors ;  that,  through  the  opera- 
tions of  the  pool,  independents  will  be  swal- 
lowed up  or  forced  out  of  business,  and 
that  generally,  the  deathknell  of  the  industry 
here  was  sounded  when  the  signatures  to 
the  agreement  were  written. 

History  will  be  repeated.  The  Fullers, 
for  instance,  is  a  rapidly  growing  circuit, 
and  one  that,  under  the  shrewd  guidance  of 
.Sir  Benjamin  Fuller,  will  ever  be  just  a 
little  on  the  right  side  of  the  margin.  Sig- 
nificantly, the  Fullers,  which  had  the  pick 
of  MGM  product  last  year,  again  have  that 
prerogative  in  1932-33. 

Without  any  doubt,  the  idea  of  the  Hoyts- 
Greater  Union  amalgamation  was  to  reduce 
operating  costs.  Certainly,  this  will  mean 
reducing  them  partly  at  the  expense  of  the 
distributors,  but  not  unduly.  Gayne  Dexter 
of  Everyones,  picture  business  paper,  writes  : 
"Two  big  companies  have  been  forced 
together  by  the  banks ;  and  a  forced  mar- 
riage—wherein neither  party  is  willing,  but 
stern  parents  say  they  must — is  rarely  a 
happy  or  a  permanent  one.  ...  It  will  be 
a  matter  of  compromise ;  for  both  sides  have 
weapons  they  are  afraid  to  use." 

Rentals  will  come  down,  but  not  unduly, 
partly  because  the  combine  would  not  ex- 
pect to  get  its  program  material  for  noth- 
ing, and  partly  because  the  distributors 
wouldn't  let  them  get  away  with  it  anyhow. 

That,  then,  appears  to  dispose  of  the  idea 


Hoyts-Greater  Union  Theatres 
Merger  Raises  Familiar  Buga- 
boo, But  History  Shows  the 
Independents   V/in  Through 

that  the  Hoyts-Greater  Union  fusion  is  go- 
ing to  make  the  renting  firms  stagger  and 
indirectly  hurt  the  independents.  The  sug- 
gestion that  suburban  independents  will  be 
swallowed  up  is  out  of  tune  with  conditions. 

Capifalized  at  25  Millions 

Formation  of  General  Theatres  Corpora- 
tion of  Australasia,  Ltd.,  capitalized  at  $25,- 

000.  000,  followed  reports  spread  on  and  off 
since  the  two  concerns  reached  a  buying 
agreement  in  1929. 

In  the  official  announcement  it  was  set 
out  that  the  new  company  would  manage  the 
theatres,  that  the  managing  directors  would 
be  Charles  E.  Munro  and  Stuart  F.  Doyle, 
and  that  programs  would  be  purchased  for 
every  theatre  on  the  two  circuits. 

There  is  more  to  it  than  that,  however. 
An  important  point  not  widely  publicized  is 
that  Hoyts'  suburban  theatres  are  not  con- 
cerned in  the  deal ;  nor  are  the  Union  houses 
in  Tasmania  and  Newcastle,  and  the  Union 
subsidiaries,  which  include  the  Cinesound 
production  unit  and  the  distributing  organi- 
zation, British  Empire  Films.  Actually, 
then,  the  deal  affects  only  the  city  houses 
controlled  by  Hoyts  and  Union,  apart  from 
the  one  consideration  that  all  film  will  be 
bought  for  the  entire  158  theatres  owned 
by  the  respective  corporations.  These  city 
theatres  are : 

Sydney  :  State,  Capitol,  Plaza,  Regent,  Hay- 
market,  Lyceum,  Lyric,  Empress,  Rialto. 

Melbourne:  State,  Regent,  Plaza,  Hoyts  De 
Luxe,  Lyceum,  Melba,  Strand,  Empire. 

Brisbane  :  Regent,  Tivoli,  Wintergarden,  Val- 
ley, Majestic. 

.Adelaide:  Regent,  West's,  York,  Civic,  Grand. 

Perth  :  Capitol,  Ambassadors,  Prince  of 
Wales,  Regent,  Majestic. 

Fremantle:  Majestic,  Princess. 

The  agreement  provides  that  General 
Theatres  Corp.  will  lease  the  theatres  from 
Hoyts  and  Greater  Union,  as  from  January 

1,  1933,  operate  the  houses,  take  the  profits 
— if  there  are  any— and  split  them  50-50, 
between  the  two  companies.  Its  currency 
is  for  10  years,  but  should  it  be  found  that 
justice  is  not  being  done  to  the  interests 
of  either  Hoyts  or  Greater  Union,  there  is 
provision  for  a  long-distance  notice  of  ter- 
mination, at  the  expiration  of  which  each 
company  would  revert  to  its  former  status. 
The  directorate  consists  of  three  members 
of  each  organization — Charles  E.  Munro, 
Stanley  S.  Crick  and  Clifford  Minter  for 
Hoyts:  Stuart  F.  Doyle,  F.  J.  Smith  and 
R.  W.  G.  MacKay  for  Greater  Union. 
There  is  no  chairman  of  directors,  but  the 
agreement  contains  machinery  to  cover  any 
deadlock. 

While  the  exclusion  of  Hoyts'  suburban 
theatres  from  the  transaction  surprised  the 
trade,  it  is  nothing  to  be  wondered  at.  For 
years  the  Melbourne  suburbs  have  practi- 
cally carried  Hoyts  city  theatres ;  they  have 
represented  that  company's  strongest  source 
of  revenue. 


p 

S  q  u  af&^G  a  r 
will  pack  every 
theatre  in  the  land! 


With  ANITA  Andy  Devlne 

Vincc  Barnett,  Npc^eyRooney,  Wallace 
Ford,  Raymond  H^on.  Story  by  Clyde 
Beaity  and  Edwarc^A^lhony.  Produced 
by  Carl  Laemmie,  t^Dire^cd  by  K^t 
Neumann.  Presented  by^C«irL  Laemn&. 
A  UNIVERSAL  SficlAL  > 


34 


MOTION    PICTURE  HERALD 


March    4,  IV33 


JANUARY                                        1  FEBRUARY 

90% 

80% 
70% 

1932 

\ 

A  

\ 

\ 

1933 

\ 

\ 

y 

y 

1932 

1933 

The  chart,  based  on  Motion  Picture  Herald's  listings  of  box  office  grosses, 
compares  the  total  business  done  in  twelve  cities  during  the  first  seven  weeks 
of  1933  with  the  business  in  the  sanne  cities  in  the  corresponding  period  last  year. 
The  broken  line  at  100  per  cent  represents  the  average  weekly  take  in  the  twelve 
cities  for  the  seven  weeks  interval  in  1932.  The  cities  are  Boston,  Chicago,  Cleve- 
land, Hollywood,  Kansas  City,  Los  Angeles,  Minneapolis,  New  York,  Oklahoma 
City,  Omaha,  Portland  and  San  Francisco. 

WOMEN'S  GUILD  TO  FILM 
AND  SHOW  AD  SUBJECTS 


Two  Hundred  Loew  Theatres 
Signed  in  Project  for  Morning 
Showings;  Subjects  Pertain  to 
Home  and  Wonnen's  Interests 

The  newly  formed  Women's  Screen 
Guild  announced  this  week  that  it  will  pro- 
duce and  exhibit  talking  advertising  pic- 
tures sponsored  by  national  advertisers. 
The  primary  purpose  of  the  Guild  will  be 
to  produce  reels,  exhibitions  of  which  the 
national  advertisers  will  pay  for  on  a  basis 
of  actual  attendance  at  morning  showings. 

Two  hundred  Loew  theatres  have  been 
signed,  and  the  Guild  plans  to  negotiate 
similar  deals  with  other  large  circuits  and 
later  with  independents. 

The  Guild  expects  the  project  to  increase 
the  earning  power  of  exhibitors  whose 
theatres  are  used  and  at  the  same  time  not 
compete  with,  or  become  a  part  of,  the 
regular  programs.  It  has  been  estimated 
that  screen  advertising,  frowned  upon  in 
normal  times,  would  mean  an  extra  $18,- 
200,000  yearly  for  exhibitors  throughout 
the  country. 

The  Women's  Screen  Guild  will  inaugu- 
rate its  series  of  pictures  this  month.  The 
films  will  present  authoritative  information 
on  subjects  pertaining  to  the  home  and 
women's  interests  in  general.  Actual  demori- 
strations  by  leading  authorities  will  show 
to  the  audiences  the  workings  of  new  aids 
to  effective  and  easy  management  of  the 
home.  The  field  will  include  every  itern  of 
home  activity  that  comes  under  the  jurisdic- 
tion of  the  housewife,  beginning  with  the 
kitchen,  its  appointments  and  functions,  and 
extending  not  only  to  every  room  in  a  house 
but  also  to  the  garden  and  garage,  the  cel- 
lar and  attic. 

It  is  expected  that  the  pictures  will 
demonstrate  the  products  of  from  12  to  30 


advertisers,  who  will  pay  on  the  basis  of 
tickets  turned  in  at  the  box-office. 

The  Guild  Advisory  board  is  headed  by 
Emily  Post,  national  authority  on  etiquette, 
and  includes,  among  many  social  leaders 
Mrs.  Lyttleton  Fox,  Mrs.  W.  Halstead 
Vander  Poel,  Mrs.  Ben  Ali  Haggin,  Mrs. 
Fisher  Whitney,  Mrs.  James  H.  Snowden, 
Mrs.  Tony  Sarg,  and  Nancy  McClelland, 
interior  decorator. 

Officers  of  the  Women's  Screen  Guild 
are :  Laurence  S.  Brigham,  president  and 
chairman  of  the  board ;  Stewart  Wells,  vice- 
president  in  charge  of  advertising  and 
scenarios ;  Kenneth  M.  Murchison,  vice- 
president  in  charge  of  architectural  design 
and  decoration;  Edward  Frank  Allen,  vice- 
president  in  charge  of  public  relations ; 
Leslie  V.  Spencer,  treasurer  and  general 
manager,  and  Silas  Seadler,  secretary  in 
charge  of  theatre  relations. 


National  Screen  Reports 
$94,556  Net  for  Year 

National  Screen  Service  reports  a  net 
profit  of  $94,556  for  the  year  ended  Decem- 
ber 31,  equivalent  to  |l.28  a  share,  as 
against  $328,452,  or  $3.64  a  share,  for  1931. 


Exhibitors  Screen  in  Deal 

George  A.  Hirliman,  president  of  Ex- 
hibitors Screen  Service,  has  completed  a 
deal  with  Charles  J.  Klang,  president  of 
Principal  Distributing  Corporation,  Phila- 
delphia, to  represent  Exhibitors  in  the 
Philadelphia  and  Washington  territories. 


Ben  Pivar  to  Produce 

Phil  Goldstone  is  financing  a  new  pro- 
ducing company,  Art  Drama  Pictures,  to 
be  headed  by  Ben  Pivar,  formerly  with,  Co- 
lumbia.  No  release  has  been  set  as  yet. 


Theatres  Suffer 

As  Bank  Holidays 
Cut  Attendances 

Exhibitors  in  numerous  states  are  feeling 
directly  the  effects  of  the  various  bank  holi- 
days declared  within  the  past  week  or  two 
and  the  restrictions  imposed  upon  with- 
drawals. In  these  cases,  theatre  operators, 
to  meet  a  situation  recognized  as  trying, 
are  resorting  to  unusual  methods  in  an  ef- 
fort to  continue  operation  and  retain  attend- 
ance figures  as  near  to  average  as  is  pos- 
sible. 

In  Baltimore,  as  a  result  of  the  continued 
bank  holiday  declared  by  Governor  Ritchie 
of  Maryland,  the  greatest  difficulty  experi- 
enced by  exhibitors  was  in  the  making  of 
change.  Business  maintained  a  reasonable 
high,  however,  with  Saturday  and  Sunday 
night  crowds  displaying  marked  good  hu- 
mor at  the  unprecedented  situation.  At  An- 
napolis, Phillip  Miller,  owner  of  the  An- 
napolis, attracted  considerable  general  press 
attention  with  his  announcement  that  pat- 
rons who  had  no  funds  might  gain  admis- 
sion with  neither  registration  nor  I.O.U.'s, 
and  "be  on  their  honor  to  pay  later." 

In  Cleveland,  Ohio,  it  is  planned  to  ex- 
tend credit  to  responsible  exhibitors  during 
the  current  bank  crisis,  limiting  withdraw- 
als to  five  per  cent  of  deposits.  Exhibitors 
in  other  Ohio  cities  are  confronted  with 
much  the  same  situation,  notably  Dayton, 
Columbus  and  Akron. 

Michigan  and  Pennsylvania  are  restrict- 
ing banking  operations,  the  Michigan  bank 
holiday  apparently  having  precipitated  sim- 
ilar crises  in  other  situations. 

Full  Cooperation 
Vital  to  Recovery^ 

Says  IVill  Hays 

Describing  the  "democracy  of  coopera- 
tion" as  the  American  system.  Will  H. 
Hays,  president  of  the  Motion  Picture  Pro- 
ducers and  Distributors  of  America,  told  the 
Association  of  New  York  Business  Paper 
Editors  recently  that  cooperation  is  "the 
one  unfailing  light  to  guide  the  world  back 
to  prosperity." 

Mr.  Hays  declared  the  one  alternative  to 
the  democracy  of  a  common  purpose  is  a 
dictatorship  of  bureaucratic  will.  Equally 
necessary  to  the  stabilization  of  employ- 
ment is  cooperation  between  industry  and 
labor,  said  Mr.  Hays.  Such  cooperation 
is  important  as  well  in  an  international 
sense,  he  said,  in  a  world  "tightly  bound  in 
a  net  of  debt  obligations." 

"The  public  today,"  declared  Mr.  Hays, 
"demands  higher,  not  lower  social  stand- 
ards in  American  business.  It  demands 
greater,  not  lesser,  protection  from  indi- 
vidual rapacity.  It  demands  more,  not  less 
responsibility  from  business  management  in 
the  solution  of  employment  and  labor  prob- 
lems. Only  through  organization  may  the 
inrtuence  of  the  many  be  directed  as  a  unit 
toward  the  accomplishment  of  a  public  pur- 
pose." 


March    4 ,    19  3  3 


MOTION    PICTURE  HERALD 


35 


WARNER  TRAIN  SPEEDS  UP  RECORDS 
AT  STOPS  TIMED  TO  FILM  OPENINGS 


Stars  on  "42d  Street"  Special  to 
Inaugural  Attract  Crowds  at 
All  Hours  En  Route  Eastward; 
Will  Have  Float  in  Parade 

Warners  "42nd  Street"  Special  is  steam- 
ing across  the  country  from  Hollywood, 
leaving  a  train  of  ballyhoo  that  is  steaming 
up  opening  day  attendance  figures  in  key 
cities  en  route. 

It  was  on  the  morning  of  February  21 
that  Governor  B.  A.  Rolph  of  California 
christened  the  special  train  with  a  bottle  of 
appropriate  content.  The  train  moved  out 
of  Los  Angeles  and  has  slowly  made  its 
way  toward  Washington,  where  its  passen- 
gers— stars,  executives  and  others — will 
participate  in  the  festivities  marking  the 
inauguration  of  Franklin  D.  Roosevelt  as 
President  of  the  United  States. 

Several  cities,  including  Denver,  Kansas 
City,  St.  Louis,  Indianapolis,  Chicago,  De- 
troit, Cleveland  and  Pittsburgh,  have  been 
the  scenes  of  demonstrations  unique  in  the 
history  of  "personal  appearances."  Thou- 
sands have  crammed  railroad  stations  to  get 
a  glimpse  of  the  trainload  of  stars.  In  small 
towns,  where  the  train  stopped  only  ten 
minutes,  entire  populations  turned  out  to 
accord  a  welcome. 

Jack  Warner  in  Charge 

Jack  L.  Warner,  production  executive, 
is  heading  the  contingent,  which  includes 
all  Warner  stars  except  those  actually  en- 
gaged on  productions  at  the  time  of  the 
departure. 

"We  are  sincere  in  trying  to  impress 
upon  the  public  the  fact  that  times  are  go- 
ing to  get  better  and  that  a  little  gayety 
and  laughter  will  improve  the  national  tem- 
perament," Mr.  Warner  said  in  Kansas 
City.  "If  the  expedition  has  an  air  of  'bal- 
lyhoo,' it  should  be  remembered  that  it  is 
our  business  to  entertain." 

The  special  train  will  arrive  in  Wash- 
ington on  the  morning  of  the  inauguration 
and  a  float  will  carry  the  stars  and  chorus 
girls  who  were  selected  to  make  the  trip. 
Tom  Mix,  former  Universal  star,  will  ride 
his  horse.  King,  in  the  parade,  as  a  part  of 
the  Warner  unit. 

Timed  to  Film  Openings 

The  expenses  of  sending  the  train  across 
the  Continent  are  being  borne  by  General 
Electric  Company.  General  Electric  not 
only  fulfilled  the  Warner  request  that  the 
train  be  gilded  and  decorated  with  lights, 
but  also  equipped  it  with  a  model  electrical 
kitchen  and  other  electrical  apparatus.  One 
car  was  converted  into  an  atmospheric  in- 
terpretation of  Malibu  Beach,  with  sand  on 
the  floor,  surf  painted  walls,  palm  trees,  and 
sun  lamps  providing  the  troupers  with  a 
sun  tan  after  their  departure  from  the  sun- 
kissed  state. 

After  the  inaugural  parade  and  cere- 
monies, the  stars  will  make  appearances  at 
the  opening  of  the  picture  in  Washington 
and  will  then  go  on  to  Baltimore,  Phila- 
delphia, Boston  and  New  York  in  time  for 
the  opening  on  March  9. 

The  arrival  of  the  train  in  key  cities  was 


timed  to  coincide  with  the  film  opening. 
According  to  home  office  officials,  business 
has  been  more  than  double  its  usual  figure 
in  those  cities,  as  a  direct  result  of  the 
exploitation. 

In  Kansas  City,  where  the  train  made  its 
first  stopover,  the  theatres  are  reported  to 
be  doing  a  "boom"  business ;  at  the  New- 
man theatre,  where  the  picture  opened 
February  24  there  were  more  than  700 
standees. 

At  Dodge  City,  Kansas,  crowds  waited  in 
the  railroad  station  until  3 :30  a.m.  to  catch 
a  glimpse  of  the  train  and  the  stars  during 
the  ten-minute  stop.  One  of  the  biggest 
receptions  for  a  small  town  was  given  at 
Lawrence,  Kansas,  where  the  stores  put  on 
"42nd  Street  sales"  and  the  schools  were 
closed  for  an  hour.  Indians  from  Haskell 
Institute  put  on  a  war  dance  for  the  visitors 
and  the  Warnerites  responded  with  a  ten- 
minute  broadcast  over  the  train's  specially 
built  transmitters. 

In  the  larger  towns  where  personal  ap- 
pearances of  the  stars  were  made  in  con- 
junction with  the  picture  opening,  mayors, 
state  and  other  officials  have  led  the  delega- 
tions meeting  the  train. 

At  the  offices  of  S.  Charles  Einfeld,  di- 
rector of  publicity  for  Warner  Bros.,  it  was 
pointed  out  that  this  exploitation  was  de- 
signed to  show  the  nation  that  motion  pic- 
tures are  "far  from  being  down  and  out," 
and  that  films  are  not  being  supplanted  by 
crossword  and  jigsaw  puzzles. 

Stars  making  the  trip  are  Bette  Davis, 
Joe  E.  Brown,  Tom  Mix,  Jack  Dempsey, 
Claire  Dodd,  Glenda  Farrell,  Lyle  Talbot, 
Eleanor  Holm,  Helen  Vinson,  Preston  Fos- 
ter, Laura  La  Plante,  Harry  Seymour  and 
Leo  Carrillo,  in  addition  to  the  twelve 
chorus  girls  selected  from  those  who  ap- 
peared in  the  picture. 


Fox  Theatres 
Faces  New  Suit 

A  new  petition  against  Fox  Theatres, 
Inc.,  was  filed  last  week  in  Suffolk  superior 
court,  Boston,  by  Chicago  Title  and  Trust 
Company.  The  petition,  similar  to  the  one 
withdrawn  a  few  days  before,  states  that 
on  June  22,  1932,  in  federal  district  court, 
New  York,  William  E.  Atkinson  and  John 
F.  Sherman  were  reported  receivers  for 
the  company  at  the  request  of  the  Chicago 
concern  and  that  since  attachments  are  be- 
ing made  by  creditors  against  the  Fox  in- 
terests in  Boston,  it  is  essential  that  receiv- 
ers be  named  to  preserve  those  interests. 
Part  of  the  Fox  interests  in  Boston,  it  is 
alleged,  is  the  capital  stock  of  Boyleston 
«&  Tremont  Corporation,  against  which  it 
has  a  claim  for  $350,000. 

At  Hartford,  Conn.,  Judge  Edwin  S. 
Thomas,  in  the  U.  S.  district  court,  granted 
New  York  Trust  Company  and  Boyd  G. 
Curts  permission  to  foreclose  on  properties 
owned  by  Fox  New  England  Theatres  in 
Connecticut.  The  New  York  Trust  and  Mr. 
Curts  are  trustees  for  the  bondholders. 
They  are  said  to  represent  holders  of  $13,- 
852,500  in  first  mortgage  bonds.  In  addi- 
tion to  the  principal  amount.  Fox  New 
England  Theatres,  Inc.,  defaulted  in  pay- 
ment of  interest  amounting  to  $346,312.50, 
due  Feb.  1,  and  also  failed  to  add  $70,000 
to  the  sinking  fund,  it  was  charged. 

Arrangements  were  made  at  the  hearing 
to  combine  first  and  second  mortgage  bonds 
in  order  that  the  holders  of  second  mort- 
gages might  share  alike  with  first  mortgage 
bondholders. 


A  COOPER- 
SCHOEDSACK 
PRODUCTION 

WITH  FAY  WR  AY 
ROBERT  ARMSTRONG 
BRUCE  CABOT 

FROM  AN  IDEA  CONCEIVED  BY 
MERiAN  C.  COOPER  AND  EDGAR  WALLACE 


\ 


OPENS  TODAY 

RADIO  CITY  MUSIC  HALL 
ttADIO  CITY  ROXY  THEATRE 


10,000 


SEATS 

10  SHOWS 
DAILY  ! 


38 


B  &^  K Receivership 
Petition  Is  Filed 

A  petition  asking  equity  receivership  for 
Balaban  &  Katz  Corp.,  owners  of  controll- 
ing interest  in  35  theatres  in  Chicago  and 
suburbs,  was  filed  in  Chicago  federal  dis- 
trict court  Saturday.  The  petition  was 
filed  by  attorneys  for  Rose  Philbrook,  holder 
of  a  $1,000  note. 

Paramount-Publix  Corp.,  now  in  receiver- 
ship, owns  96  per  cent  of  Balaban  &  Katz  com- 
mon stock,  according  to  the  petition,  which 
charged  that  "if  the  Balaban  &  Katz  concern 
carries  out  its  obligations  to  the  Paramount- 
Publix  Corp.,  which  were  fraudulently  in- 
curred, bankruptcy  threatens."  The  petition 
further  charges  improper  management  in  the 
purchase  of  Publix-Great  States  Theatres,  a 
Publix  subsidiary.  The  book  value  of  the 
Publix  Great  States  stock  for  which  B  &  K 
contracted  to  pay  $2,550,000,  is  actually  $1,535,- 
578  less  than  the  sales  contract  price,  the  bill 
charges.  Current  assets  are  less  than  one  half 
of  current  liabilities  which  total  about  $3,000,- 
000  and  1931  earnings  did  not  warrant  payment 
of  common  dividends  because  ample  reserves 
had  not  been  set  up,  the  petition  declared.  The 
petition  argues  that  if  purchase  of  Publix- 
Great  States  is  completed,  B  &  K  would  be 
unable  to  meet  its  obligations  on  maturing 
bonds. 

Fight  Great  States  Move 

Eiforts  to  throw  into  receivership  50  to  60 
theatres  belonging  to  Publix-Great  States  will 
be  vigorously  opposed,  it  was  declared  follow- 
ing a  hearing  before  federal  judge  George  E. 
Q.  Johnston  in  Chicago  this  week.  The  Phil- 
brook  petition  alleges  that  B  &  K  has  en- 
dangered its  position  through  payment  of  divi- 
dends on  common  and  preferred  stock  and  that 
the  company's  position  is  further  jeopardized 
by  assumption  of  an  obligation  to  repurchase 
30,000  shares  of  Paramount  stock  issued  in 
1929  in  order  to  acquire  control  of  Great  States 
Theatres. 

According  to  E.  D.  Adock,  of  Spitz  and 
Adock,  B  &  K  attorneys,  the  receivership  peti- 
tion was  a  complete  surprise. 

"There  is  no  excuse  for  this  suit,"  he  said. 
"Balaban  &  Katz  is  in  a  good  position.  From 
what  1  have  been  able  to  learn,  Mrs.  Phil- 
brook  owns  a  gold  note  of  the  1928  issues,  which 
is  not  due  until  1935,  and  the  interest  has  been 
paid." 

The  petition  states  that  B  &  K  issued  $7,500,- 
000  of  gold  notes,  of  which  $3,800,000  are  out- 
standing. It  contends  that  a  dividend  of 
$1,000,000,  paid  on  a  basis  of  a  profit  of 
$1,515,419  in  1932,  should  not  have  been  paid 
and  that  enough  money  has  not  been  set  aside 
for  depreciation. 

A  receivership  suit  was  filed  Tuesday  in 
New  York  supreme  court  against  Film  Produc- 
tion Corp.,  Paramount  subsidiary,  by  Milton  L. 
and  Irving  L.  Ernst,  executors  of  the  will  of 
the  late  Augusta  L.  Ernst,  owning  two  Para- 
mount $1,000  gold  bonds,  and  Arthur  B.  Goche- 
mour,  who  has  10  of  the  securities.  Action  is 
pending  before  Justice  Aaron  J.  Levy. 

Adolph  Zukor  and  Charles  D.  Hilles,  tem- 
porary receivers  in  equity  for  Paramount,  were 
directed  last  week  in  an  order  signed  by  fed- 
eral judge  William  Bondy  to  show  cause  why 
they  should  not  join  as  plaintiffs  in  New  York 
supreme  court  actions  brought  against  Para- 
mount-Publix Corp.,  and  others,  by  Relmar 
Holding  Company,  Inc.,  a  bondholding  concern, 
and  Max  Nathan,  individual  bondholder.  The 
order  was  obtained  by  Emily  Marx,  attorney 
for  the  bondholders.  It  also  directs  the  re- 
ceivers to  show  cause  why  they  should  not,  as 
an  alternative,  be  directed  to  sue  Film  Produc- 
tion Corp.  for  return  of  23  pictures  received 
by  it  from  Paramount-Publix,  and  profits 
which  have  accrued  from  the  showing  of  the 
films. 

Rent  reductions  approximating  50  per  cent 

(Co>itiniicd  on  page  42,  column  1) 


MOTION    PICTU  RE  HERALD 


ASKS  DIGNITY 
IN  ADVERTISING 

A  plea  for  dignity,  simplicity  and 
elimination  of  sensationalism  in  mo- 
tion picture  advertising  was  voiced  re- 
cently by  Florence  Fisher  Parry,  writ- 
ing in  the  column,  "On  With  the 
Show,"  in  the  Pittsburgh  Press.  As 
an  example,  the  v/riter  points  to  the 
advertising  of  "Cavalcade,"  recently 
playing  at  the  Nixon  theatre,  in 
which:  "No  attempt  was  made  to  in- 
troduce  a  'love'  interest;  no  melo- 
dramatic peak  was  featured.  'Caval- 
cade' was  not  ballyhooed."  The  writer 
also  questions  the  contention  of  the 
producers  who  prepare  the  press  books 
from  which  the  exhibitor  derives  his 
advertising  cue,  that  the  public  will 
only  respond  to  the  sensational  man- 
ner of  presentation.  These  producers 
are  scored  by  the  writer  for  not  hav- 
ing attempted  the  practice  of  "good 
taste"  in  advertising  in  order  to  ascer- 
tain the  public's  reaction,  its  response 
comparatively.  Noted  are  numerous 
pictures  which  "would  have  lent 
themselves  to  dignified  advertising." 

Charles  Skouras 
Is  a  Receiver  for 
Fox  JV ?st  Coast 

Judge  William  P.  James,  in  United  States 
district  Court  at  Los  Angeles,  on  Monday 
appointed  Charles  P.  Skouras  and  John 
Treanor  co-receivers  for  Fox  West  Coast 
Theatres  Corporation,  operating  principally 
in  California.  A  voluntary^  petition  in 
bankruptcy,  filed  for  the  corporation  by 
Charles  S.  Buckley,  petitioned  that  the 
properties  and  others  of  its  subsidiaries  con- 
tinue to  be  operated  until  a  trustee  is  ap- 
pointed by  the  court. 

The  action  was  taken  following  a  meeting 
of  the  directorate  Saturday  afternoon  at  head- 
quarters in  Los  Angeles.  Seventy-five  per  cent 
of  all  creditors  are  said  to  be  represented  by 
$13,000,000  which  is  owed  to  Wesco  Corp.,  a 
Delaware  company,  and  by  $2,000,000  which  is 
owing  to  Fox  Film  Corp.,  New  York. 

The  bankruptcy  directly  affects  approximately 
42  theatres  in  California,  Arizona,  Oregon  and 
Washington.  The  corporation  owns  stock  in 
a  number  of  subsidiaries  which  operate  about 
280  houses  in  13  Pacific  Coast  and  Midwestern 
states.  These  are  protected  under  27  corporate 
structures  which  were  set  up  at  Sacramento 
several  days  ago  under  California  corporate 
laws. 

The  petitioner  stated  that  on  February  25 
it  sold  and  transferred  leases  and  furnishings 
of  38  other  theatres  to  others,  in  an  effort  to 
segregate  paying  properties  that  could  be  op- 
erated as  a  unit  successfully.  Several  houses 
of  the  company  are  expected  to  be  closed. 

No  schedule  of  assets  and  liabilities  was  filed, 
the  corporation  availing  itself  of  the  ten-day 
privilege  in  filing.  Lawler,  Degman  and  Loeb, 
attorneys  of  Los  Angeles,  represented  the  cir- 
cuit and  it  was  indicated  that  the  temporary 
co-receivers,  who  were  ordered  to  post  bonds 
of  $150,000,  represent  the  principal  creditors. 
There  has  been  no  mention  of  a  candidate  for 
(.Continued  on  page  42,  column  3) 


March    4,  1933 


RKO  Subsidiary 's 
Petition  Is  Heard 

A  voluntary  netition  in  bankruptcy  was 
filed  Monday  by  RKO  Theatre  Operating 
Corp.,  in  New  York  federal  court  through 
Harold  B.  Franklin,  Radio-Keith-Orpheum 
Corp.  president. 

The  petition  was  filed  by  Gordon  E.  Young- 
man,  attorney,  who  explained  that  the  RKO 
subsidiary  operates  theatres  in  Greenwich, 
Conn.,  and  in  Irvington,  Lyndhurst  and  Rah- 
way,  N.  J.,  and  has  a  leasehold  and  equip- 
ment in  Arlington,  N.  J.  The  petition  was 
heard  by  Federal  Judge  Coleman,  who  was  to 
appoint  a  receiver  in  bankruptcy  this  week.  No 
schedules  accompanied  the  petition,  but  the 
subsidiary's  creditors  were  listed  as  Radio- 
Keith-Orpheum  Corp.  and  Fox  Metropolitan 
Playhouses.  The  value  of  leaseholds,  supplies 
and  equipment  is  said  to  be  $169,590  after  de- 
ducting reserves  of  $11,163.  The  corporation 
has  on  deposit  with  landlords  $42,825  and  $900 
in  banks  in  New  York,  Connecticut  and  New 
Jersey.     Accounts   receivable  total  $19,804. 

RKO  Southern  and  Western  File 

Meanwhile  in  Wilmington,  Del.,  RKO  South- 
ern Corp.  and  RKO  Western  Corp.,  both  of 
which  recently  filed  voluntary  petitions  in  bank- 
ruptcy, filed  schedules  in  federal  court.  RKO 
Southern  listed  assets  at  $480,243  and  liabilities 
at  $789,235.  RKO  Western  listed  assets  at 
$6,530,314  and  liabilities  at  $4,606,494. 

Southern's  liabilities  include  taxes  and  debts 
due  the  United  States  Government,  $339.70 ; 
taxes  due  states,  counties,  districts,  municipali- 
ties, $776.08;  wages,  $999.46;  unsecured  claims, 
$787,120.39.  Its  assets  include  cash  on  hand 
amounting  to  $3,259.35 ;  stock  in  trade,  $430,- 
594.69;  debts  due  on  open  accounts,  $11,152.90; 
insurance  policies,  $13,625.69 ;  deposits  in  banks 
and  elsewhere,  $21,610.58. 

Western's  liabilities  include :  taxes  due  the 
Government,  $40.80 ;  taxes  due  states,  coun- 
ties, districts,  municipalities,  $20,955.92 ;  wages, 
$942.45;  secured  claims,  $2,348,532.90;  unse- 
cured claims,  $2,236,022.91.  Its  assets  include 
cash  on  hand  amounting  to  $469.19;  stock  in 
trade  (pledged),  $656,875.76;  debts  due  on 
open  accounts,  $1,252,807.41 ;  stocks,  negotiable 
bonds,  etcx,  $10,000 ;  insurance  policies, 
$1,466.27;  unliquidated  claims,  $1,618.96;  money 
deposits,  $582.08. 

Various  RKO  companies  are  heavy  creditors 
of  these  two  concerns.  A  second  examination 
of  the  schedules  of  RKO  Western  includes  the 
following  items  of  unsecured  claims : 

RKO  Service  Corp.,  $174.45;  RKO  Distributing  Corp., 
$444.64;  Star  Film  Exchange,  Portland,  $42;  Junior 
Orpheum  San  Francisco  Ltd.,  New  York,  $325.92; 
RKO  Film  Booking  Corp.,  New  York,  $413.38;  RKO 
Western  Vaudeville  Exchange,  New  York,  $40;  Uni- 
versal Film  Exchange,  Portland,  $12.80;  National 
Screen  Service  of  California,  Portland,  $4.92. 

Debts  due  Western  on  open  account  include : 
Fox  West  Coast  Theatres  of  Los  Angeles,  $6,500  in 
rental  arrears;  Orpheum  Theatre  Bldg.,  Portland, 
$1,719.40  in  rental  arrears;  Washington  Enterprises, 
Inc.,  of  Spokane,  $13,666.68,  rental  arrears;  RKO  of 
San  Francisco,  New  York,  $1,216,687.09,  cash  advances; 
RKO  Service  Corp.,  New  York,  $13,802.27,  cash  ad- 
vances and  $180.72  to  thrift  book  account. 

Among  RKO  Southern's  unsecured  creditors 

are : 

Erpi,  New  York,  $1,598.71;  RKO  Service  Corp., 
$54,333.20,  cash  advance;  RKO  Service  Corp.,  $15.73, 
welfare  collections;  RKO  Film  Booking  Corp.,  New 
York,  $1,839.85;  Memphis  Orpheum  Co.,  New  York, 
$102.60;  Educational  Film  Exchange  of  Texas,  Dallas, 
$54.01;  National  Theatre  Supply  Co.,  $7.51;  National 
Screen  Service  of  Texas,  Dallas,  $66.44;  RKO  Dis- 
tributing, New  York,  $347.08;  Columbia  Pictures  Co., 
New  York,  $41.54;  Universal  Film  Exchange,  Inc., 
New  York,  $603.65;  World  Wide  Film  Exchange, 
Atlanta.  $114.61;  National  Screen  Service  Corp.,  New 
York,  $22.07;  National  Screen  Service  of  Georgia,  Inc., 
$13.58;  Texas  Sound  Studios,  $17.50;  Monogram  Pic- 
tures Co.  of  Texas,  Inc.,  $2.20;  RKO  Vaudeville  Ex- 
change, New  York,  $42.85;  Hoblitzelle  Investment  Co., 
Dallas,  $8,708.33;  Hoblitzelle  Corp.,  Dallas,  $7,916.57; 
Hoblitzelle  Corp.,  Dallas,  Tex.,  $11,333.33;  Forth  Worth 
Properties.  $2,083.33,  and  others. 

-•^t   Baltimore  this  week  a  denial   of  any 

(Continued  on  page  42,  column  1) 


March    4,     193  3 


MOTION    PICTURE  HERALD 


39 


37,000  Theatres 
Of  61,924  in  the 
World  Are  Wired 

Approximately  37,000  motion  picture  the- 
atres of  the  world's  total  of  61,924,  are 
wired  to  show  sound  pictures,  according  to 
the  United  States  Department  of  Com- 
merce, Motion  Picture  Division,  which  last 
week  completed  its  annual  investigation  of 
picture  houses  on  both  continents.  The 
total  of  all  motion  picture  theatres  was  an 
increase  of  only  373  over  the  previous  year's 
figure,  while  those  wired  grew  by  8,000. 

The  figures,  which  were  said  to  be  based 
on  January  1  totals,  show  Europe  continu- 
ing in  the  lead  with  30,623  theatres,  of 
which  17,822  were  wired.  The  United 
States  is  second,  having  19,042  houses,  with 
14,000  wired,  according  to  the  federal  sur- 
vey. Third  is  Latin  America,  with  5,546  all 
told  and  1,830  wired;  next  is  the  Far  East, 
which  has  4,922  and  2,147,  respectively,  and 
Africa  and  the  Near  East,  with  690  total,  of 
which  379  were  wired. 

Following  is  a  table  of  the  world's  the- 
atres by  countries. 

WORLD  THEATRES 
TOTAL  AISiD  WIRED 

Country                                    Theatres  Wired 

Europe    30,623  17,822 

United    States    19,042  14,000 

Latin   America    5,546  1,830 

Far  East    4,922  2.147 

Canada    1,100  777 

Africa  and  Near  East   691  391 

EUROPE 

Country                                    Theatres  Wired 

Germany    5,071  3,700 

England    4,9S0  4,228 

France    3,300  1,450 

Russia    3,200  3,000 

Spain    2,600  500 

Italy   2,500  1,000 

Czechoslovakia    1,900  640 

Sweden    1,100  750 

Poland    90O  110 

Austria    850  435 

Belgium    750  250 

Hungary   505  .  198 

Portugal    400  88 

Rumania    400  165 

Switzerland    325  200 

Yugoslavia    300  100 

Denmark    300  200 

Netherlands    253  233 

Norway    235  107 

Finland    220  111 

Bulgaria    145  109 

Greece    100  70 

Estonia    82  39 

Turkey    80  37 

Latvia    80  56 

Lithuania    77  46 

Far    East    4,922  2,147 

Latin    America    5,546  14.000 


MOTION  PICTURE  TREAT  ES 
THROUGHOUT  THE  WORLD -1932 


EUROPE 


eUNITED  STATES 


LATIN  AMERICA 


FAR  EAST 


eCANADA 


AFRICA  &  NEAR  EAST 


THOUSANDS  OF  THEATERS 
10  15  20 


25 


5,546  /,a30 


4,922  2,/4.7 


1,100  777 


]69l 


39/ 


19,042  f*,0(}o 


30,623  /7,i22 


ITALICS  /f/0/CAT£  SOUMO  ISSTALLATIOA/X 

®  EMLUSIVE  AMERICAN  TERRITORY  FOB 
SOUND  EQUIPMENT. 

 (D.0.69SB) 


MOTION  PICTURE  THEATRES 
IN  LATIN  AMERICA  ~  1932 


arsentin* 
•/brazk. 
Mexico 

CUBA 

COLOMBIA 

CHILE 

URUGUAY 

VENEZUELA 

POHTO  RICO 

PERU 

SALVADOR 
BR.  WEST  INDIES 
PANAMA 
GUATEMALA 
HONDURAS 
DOMINICAN  REP 
ECUADOR 
NICARAGUA 
COSTA  RICA 
BOLIVIA 
-J  BERMUDAS 
JAMAICA 
PARAGUAY 
HAITI 

BR.  GUIANA 
BAHAMAS 
DUTCH  W.  INDIES 
BR. HONDURAS 


NUMBER  Of  THEATERS 
600      600      1000  1200 


1606 
Sao 
1600 


'TALKS  mOICATi  SCO/va  INSTALLATIOMS. 


MOTION  PICTURE  THEATRES 
IN  EUROPE  "  1932 


©GERMANY 

ENGLAND 

FRANCE 

RUSSIA 

SPAIN 

ITALY 
dCZeCHOSLOVAKIA 
9SWEDEN 

POLAND 
©AUSTRIA 

BELGIUM 
©HUNGARY 

PORTUGAL 
©RUMANIA 
©SWITZERLAND 
©YUGOSLAVIA 
©DENMARK 
©NETHERLANDS 
©NORWAY 
©FINLAND 
©BULGARIA 

GREECe 

ESTONIA 

TURKEY 

LATVIA 

LITHUANIA 


ITALICS  IMO/CATe  SOUND  IISTALLATlOJIS, 

©  exCLUSIvt  OEOHAN  TcnRlTOQY  FOR 
AOUNO  EguiPMCMT. 

tO.OSX2} 


MOTION  PICTURE  THEATRES 
IN  AFRICA  &  THE  NEAR  EAST-- 1932 


ITALICS  INDICAT£  SOUMO  IffSTALlAT/OflS. 

(o.a&9S9) 


MOTION  PICTURE  THEATRES 
IN  THE  FAR  EAST- 1932 

NUMBER  OF  THEATERS 
0                                       500  1000 

AUSTRALIA 

JAPAN 

INOIA 

1  1 

1500  loso 

1485  ZI6 

NEW  ZEALAND 

PHILIPPINE  IS. 
CHINA 

NETH.  E.  INDIES 

Z^^^^^B^HSDO  LOS 

ZI^HHzoo  DO 
ZZ^^Bieo  10* 

SIAM 

■166  t 

BR.  MALAYA  ' 

340  20 

FR.  INOO  CHINA 

S40/2 

CEYLON 

|I6  c 

FIJI  ISLANDS 

IS  2 

SOCtETY  IS. 

I.S.2 

rrjiucs  wtvcAre  sow/o  /ftSTALiAT/ofts. 

10.0.6960) 

40 


MOTION    PICTURE  HERALD 


March    4  ,  1933 


TELEVISION  SEEN  AS 
A  FACTORY  PROBLEM 


General  Scientific  Obstacles 
Now  Overcome,  Says  Acting 
Chmn.  of  U.  S.  Connmission, 
Urging  Reduction  of  Expenses 

Television  has  surmounted  general  scien- 
tific obstacles  and  now  faces  the  problem  of 
being  developed  inexpensively  enough  to  be 
commercially  practicable,  according  to  Har- 
old A.  Lafount,  acting  chairman  of  the  Fed- 
eral Radio  Commission  at^ '  Washington, 
which  has  control  over  radio  and  television 
broadcasting. 

S.  L.  (Roxy)  Rothafel  recently  ex- 
pressed an  opinion  that  television  will  not 
be  a  live  amusement  factor  for  some  time 
because  "the  mass  mind  is  not  ready  to  ac- 
cept television  as  it  is.  The  public  exp'-cts 
too  much  of  it  and  we  find  it  is  not  practical 
to  spring  it  now."  Evidently,  Mr.  Lafount 
agrees  with  Mr.  Rothafel  as  to  the  current 
practicability  of  television,  but  the  radio 
commissioner  insists  that  it  has  passed  the 
stage  where  there  is  any  doubt  that  it  is 
scientifically  practicable.  "The  chief  prob- 
lem now  is  to  cut  down  manufacturing  and 
operating  expenses  so  television  will  be- 
come a  commercial  industry,"  said  Mr.  La- 
fount. 

From  Commissioner  Lafount  and  from 
records  of  his  governmental  bureau  it  was 
learned  that  although  experimental  labora- 
tories have  made  no  recent  reports  to  the 
commission,  it  is  understood  significant 
progress  has  been  made  in  the  last  few 
months,  and  obstacles  which  heretofore  seri- 
ously have  worried  scientists  have  apparent- 
ly been  overcome  sufficiently  to  assure  their 
standing  in  the  way  no  longer.  Laboratories 
are  now  concentrating  their  efforts  on  re- 
ducing expenses  of  manufacturing  and 
operation  of  television  apparatus.  The  com- 
mission believes  that  the  potentialities  of 
television  are  almost  limitless  and  that  in 
combination  with  radio  broadcasting  it  will 
become  one  of  the  country's  greatest  in- 
dustries. 

"Ever  since  its  creation,"  says  the  United 
States  Daily,  "the  commission  has  been  fre- 
quently petitioned  to  put  television  on  a 
commercial  basis,  as  if  the  commission  by 
the  passing  of  rules  and  regulations  could 
create  for  an  industry  a  state  of  technical 
perfection  which  the  best  engineers  of  the 
country  have  not  yet  been  able  to  achieve." 

More  Scanning  Lines  Needed 

It  is  pointed  out  that  the  imperfections 
and  limitations  of  present-day  television  re- 
sult from  the  comparatively  small  number 
of  television  scanning  lines.  A  number  of 
years  ago  television  was  being  developed  on 
the  basis  of  48  scanning  lines  per  picture, 
which  means  that  whether  the  picture  was 
an  inch  high  or  was  projected  to  a  large 
screen,  the  number  of  lines  still  remained 
at  only  48.  The  number  of  lines  has  been 
gradually  increased  to  60,  and  some  say 
the  total  can  be  raised  to  240  lines.  This 
would  mean  more  detail  could  be  transmit- 
ted though  "the  picture  will  still  be  far 
from  approaching  the  quality  of  present-day 
motion  pictures. 

"Rather  complex   engineering  problems 


are  involved  in  the  development  of  the  as- 
sociated apparatus  for  both  low  and  high 
frequency  amplification,"  says  the  writer  in 
the  Daily,  "which  will  permit  full  advantage 
to  be  taken  of  the  increased  detail  accom- 
panying the  increase  of  the  number  of  scan- 
ning lines. 

"Just  at  this  point  is  where  some  of  the 
television  problems  of  the  federal  radio  com- 
mission are  encountered.  The  normal  60- 
line  picture  used  by  the  majority  of  televi- 
sion experimenters  today  requires  a  single 
sideband  modulation  width  of  43,200  cycles 
or  86,400  cycles  emission  for  double  side- 
band transmission.  If  the  number  of  lines 
is  increased  to  120,  at  24  pictures  per  sec- 
ond, which  is  the  standard  talking  picture 
speed,  maintaining  the  five  by  six  propor- 
tion of  height  to  width,  the  number  of  cycles 
required  per  sideband  increases  to  207,360, 
or  a  total  band  width  of  414,720  cycles  re- 
quired for  double  sideband  transmission. 

New  Part  of  Spectrum  Needed 

"It  can  thus  be  seen  that  if  240  lines  are 
used  with  the  methods  known  today,  a  sin- 
gle sideband  emission  of  .829,440  cycles 
would  be  required,  or  using  double  sideband 
transmission,  a  total  band  width  of  1,658.88 
kc  would  be  required  for  a  single  picture, 
which  is  almost  twice  the  entire  width  of 
the  whole  present  broadcasting  band  from 
550  to  1,500  kc.  The  radio  spectrum  below 
20,000  kc,  is  now  crowded,  and  does  not 
contain  space  for  such  wide  band  emis- 
sions" unless  many  other  important  services 
are  abolished. 

"For  this  reason  it  became  evident  that 
for  pictures  having  any  reasonable  degree 
of  detail  it  was  necessary  to  find  an  entirely 
new  part  of  the  radio  spectrum  where  com- 
paratively wide  frequency  bands  could  be 
found  for  this  new  type  of  service,  and 
consequently  the  so-called  ultra-high  fre- 
quency bands  were  selected.  These  bands 
run  from  43,000  to  46.000  kc,  from  48,500 
to  50,300  kc  and  from  60,000  to  80,000  kc, 
including  a  total  frequency  space  of  24,800 
kc. 

"This  appears  to  be  a  relatively  large 
amount  of  space  for  such  a  new  service, 
but  engineers  of  some  of  the  leading  com- 
panies say  that  eventually  for  good  service 
to  the  public,  channels  having  widths  of 
approximately  2,000  kilocycles  will  be  re- 
quired, and  on  such  a  basis  it  can  be  seen 
that  this  apparently  tremendous  expanse 
boils  down  to  only  ten  channels. 

"Perhaps  this  single  reason  more  than 
any  other  justifies  the  policy  of  extreme 
caution  which  has  been  followed  by  the 
commission  in  the  approval  of  new  tele- 
vision stations." 


Trowbridge  Pickford  Agent 

Carroll  S.  Trowbridge,  personal  represent- 
ative for  Douglas  Fairbanks  in  New  York, 
will  also  handle  the  af¥airs  of  Mary  Pick- 
ford,  'negotiating  sales  of  her  new  picture, 
"Secrets,"  United  Artists  has  announced. 


Columbia  Promotes  Chapman 

Columbia  has  promoted  H.  J.  Chapman, 
former  Kansas  City  salesman,  to  the  post  of 
Omaha  exchange  manager. 


BCIErLT  .  .  . 


P.  A.  Powers  has  indicated  his  intention 
of  undertaking  distribution  of  any  product 
produced  by  Aubrey  Kennedy  in  St.  Peters- 
burg, Fla.,  to  which  city  he  will  move  his 
production  activities  within  a  month.  Mr. 
Powers  claims  no  other  interest  in  the  Ken- 
nedy venture.  .  .  .  Loew  will  retain  the  name 
Ziegfeld  on  the  theatre  it  has  leased  in  New 
York,  once  home  of  Florenz  Ziegfeld's 
musicals.  The  name  will  be  Loew's  Zieg- 
feld. .  .  .  Harry  C.  Arthur  has  taken  over 
operation  of  the  Fox  Brooklyn,  deluxe 
house,  under  a  long  term  lease.  Mr. 
Arthur's  company  is  the  Coart  Theatres 
Corporation.  Irving  Lesser  is  managing 
director.  A  stage  show  and  feature  picture 
program  is  planned.  .  .  .  Walter  Reade,  New 
Jersey  theatre  operator,  plans  to  offer  one 
theatre  in  Asbury  Park,  Long  Beach,  Red 
Bank,  Freehold,  Perth  Amboy,  from  8:30 
to  10:30  each  morning,  as  a  meeting  place 
for  unemployed  desirous  of  finding  work. 
.  .  .  James  Bernard  Fagan,  British  play- 
wright and  screen  writer,  died  in  Hollywood 
last  week  at  the  age  of  59  of  heart  disease 
following  an  attack  of  influenza.  His  last 
work  was  the  adaptation  of  "Smilin' 
Through,"  for  MGM.  Burial  will  be  in 
London.  .  .  .  Edward  Small,  production  head 
for  Art  Cinema-Reliance,  which  releases 
through  United  Artists,  plans  production  of 
"Shanghai  Gesture,"  stage  play.  No  ruling 
on  the  suitability  of  the  play  for  screen  use 
has  been  asked  of  James  Wingate,  head  of 
the  Studio  Relations  Committee  in  Holly- 
wood, which  passes  on  scripts.  .  .  .  Al  Jolson, 
Mary  Pickford  and  Jack  Pearl  have  been 
selected  by  the  New  York  Motion  Picture 
Club  to  assist  in  preparation  for  the  Motion 
Picture  inaugural  ball  at  the  Waldorf  As- 
toria, March  4.  .  .  .  Tiffany  Productions, 
Inc.,  and  Star  Production  Company,  de- 
fendants, were  favored  in  a  decision  in  the 
United  States  district  court,  resulting  from 
an  action  brought  by  Myrtle  Bell  Wooster. 
Miss  Wooster  contended  the  song,  "I  Don't 
Want  to  Go  on  a  Gondola,"  from  her  musi- 
cal play  "Bambina,"  was  incorporated  in  a 
short  released  by  the  defendants.  Defense 
claimed  Miss  Wooster  gave  oral  permission 
for  use  of  the  song.  .  .  .  Western  Electric 
wide  range  recording  has  been  installed  in 
the  Fox  studio  on  the  Coast.  .  .  . 


Milliken  Lauds  Contract 
In  One  of  Three  Addresses 

The  last  barrier  to  the  solution  of  the 
problem  of  the  community  and  its  motion 
pictures  has  been  removed  by  the  new  op- 
tional sales  contract  being  developed,  Carl 
E.  Milliken,  secretary  of  the  Motion  Pic- 
ture Producers  and  Distributors  of  Amer- 
ica, last  week  told  a  meeting  of  the  West- 
chester County  Federated  Clubs  at  White 
Plains,  N.  Y.,  last  week,  in  one  of  three 
speeches. 

In  the  other  addresses,  delivered  before 
the  Boston  Branch,  Professional  Women's 
Club,  and  before  the  Motion  Picture  Con- 
ference of  the  Eastern  District  Chairmen 
of  the  Federation  of  Women's  Clubs,  in 
Boston,  earlier  in  the  week,  Mr.  Milliken 
declared  the  greatest  untold  screen  story 
is  the  story  of  the  rise  of  the  motion  pic- 
ture itself,  and  said  the  public  sets  the 
fashion  in  motion  pictures  as  in  gowns  and 
millinery. 


'FOLKS,  MEET  THE  BEST  DARN 
CARTOON  COMEDIAN  IN 
THE  COCK-EYED  WORLD!" 


T 


i 


T 


ONE-REEL 


42 

B  &^  K Receivership 
Petition  Is  Filed 

^Continued  from  paqe  38) 

have  been  effected  by  the  receivers  of  Publix 
Enterprises,  Inc.,  in  about  20  theatres,  George 
Topliff,  representing  Irving  Trust  Co.,  said 
this  week.  In  effecting  some  of  these  read- 
justments, short  term  leases  running  from  six 
months  to  one  year  have  been  signed. 

Blank  May  Close  25  Houses 

A.  H.  Blank,  trustee  and  receiver  for  53  mid- 
west theatres,  may  close  25  houses,  he  an- 
nounced this  week.  Mr.  Blank  is  receiver  for 
Publix-Nebraska,  Inc.,  and  A.  H.  Blank  Thea- 
tre Co.  of  Nebraska.  He  is  trustee  for  A.  H. 
Blank  Theatre  Corp.  and  Publix-Iowa,  Inc., 
both  of  Des  Moines.  The  reason  given  for  the 
proposed  closures  was  the  difficulty  of  obtain- 
ing rent  reductions,  with  the  explanation  that 
unless  sizeable  reductions  were  made  it  would 
be  impossible  to  continue  operation  of  more 
than  half  the  theatres. 

In  Lincoln,  Nebraska,  bankruptcy  schedules 
were  filed  this  week  in  federal  court  by  Beatrice 
(Neb.)  Theatre  and  Realty  Corp.,  affiliate  of 
Publix-Nebraska.  The  schedules  revealed  total 
liabilities  of  $41,089.85.  Assets  were  listed  at 
$13,596.49,  most  of  which  is  the  claimed  value 
of  leases  on  the  Rivoli  and  Rialto  theatres  in 
Beatrice.  Of  the  liabilities  $2,700  represents  a 
secured  claim,  and  $35,889.85  is  unsecured. 
George  O.  Monroe,  president  of  the  corporation, 
and  Alma  B.  Munroe,  two  of  three  creditors 
who  filed  the  original  involuntary  bankruptcy 
proceedings  against  the  company,  are  listed  as 
holding  the  largest  individual  claims,  $4,509.30 
and  $2,250.57,  respectively. 

Publix-Nebraska,  which  the  schedules  identify 
as  a  stockholder  in  the  corporation,  holds  the 
largest  claim  for  $24,638.67  advanced  money. 

The  Paramount  theatre  in  Seattle  is  now 
operating  on  a  strictly  non-union  basis  and  is 
being  picketed  by  representatives  of  the  local 
projectionists'  union.  Dissatisfied  because  the 
theatre  management  refused  to  grant  them  full 
union  wages,  the  union  projectionists  left  the 
theatre  booth  at  8:20  p.  m.  on  February  23  and 
the  house  was  unable  to  continue  its  perform- 
ance until  55  minutes  later  when  non-union 
operators  were  obtained. 


RKO  Subsidiary 's 
Petition  Is  Heard 

(.Continued  from  page  38) 

handling  of  funds  that  would  be  injurious  to 
RKO  stockholders  was  filed  with  Judge  Eugene 
O'Dunne  in  circuit  court.  The  denial  was  filed 
as  an  answer  to  the  suit  filed  last  month  by 
Edward  J.  Hickey.  The  plaintiff  seeks  to  have 
proposed  refinancing  of  the  company  declared 
illegal. 

Developments  Elsewhere 

In  Cincinnati  an  amended  petition  for  the 
appointment  of  an  ancillary  receiver  for  RKO 
Distributing  Corp.  and  RKO  Miclwest  Corp. 
was  presented  Monday  to  federal  Judge  Robert 
Nevin.    March  20  was  set  for  further  hearing. 

A  petition  for  an  ancillary  receiver  in  bank- 
ruptcy for  RKO  Theatres  Operating  Corp.  was 
filed  in  Newark,  N.  J.,  district  court  Tuesday. 
The  petition  was  heard  Wednesday  by  Federal 
Judge  Fake. 

Radio  Corporation  of  America  has  placed  a 
bid  of  $400,000  for  the  assets  of  DeForest 
Radio  Co.,  subject  to  approval  of  United  States 
district  court.  The  bid  of  $400,000,  already  ac- 
cepted by  the  receivers,  was  confirmed  by  Les- 
lie Gordon,  co-receiver  for  the  DeForest  com- 
pany. 

The  bid  excludes  $100,000  in  accounts  re- 
ceivable, making  a  sum  of  $500,000  available 
for  distribution  among  DeForest  creditors. 

DeForest  has  been  in  the  hands  of  receivers 


MOTION    PICTURE  HERALD 

since  last  July.  The  company's  statement,  is- 
sued March  31,  1932,  placed  total  assets  at 
$5,034,441. 

Federal  Judge  Bondy  approved  on  Tuesday 
the  new  RKO  leases  on  the  two  Radio  City 
theatres,  the  Music  Hall  and  the  Roxy.  The 
leases  will  terminate  August  31. 

Provisions  are  made  in  the  new  leases  for 
an  advance  of  $250,000  by  RCA  on  the  existing 
indebtedness  of  the  operators  of  the  theatres. 
Additional  capital  of  $50,000  also  will  be  ad- 
vanced to  the  operators  by  RCA,  and  a  special 
fund  consisting  of  one-half  the  net  receipts  of 
the  theatres  will  be  set  aside  for  the  reduction 
of  the  RCA  advances. 

The  original  lease  called  for  an  annual  ren- 
tal of  $1,200,000  for  both  theatres,  to  run  21 
years.  The  rental  remains  the  same,  subject 
to  adjustments  when  the  final  cost  of  con- 
struction of  both  theatres  has  been  determined. 

RC J  Net  Loss 
Is  $1433,585 
For  Year  1 932 

Radio  Corporation  of  America,  jn  its  an- 
nual report  for  1932,  just  issued,  and  in- 
cluding subsidiaries,  shows  a  net  loss  of 
$1,133,585.65.  The  statement  indicates  an 
investment  by  RCA  in  Radio-Keith-Or- 
pheum,  at  December  31,  1932,  amounting  to 
$13,440,228.75,  in  addition  to  which  RCA 
was  committed  for  the  further  amount  of 
$2,925,329  on  account  of  its  subscription  to 
RKO  debentures.  The  latter  amount,  the 
report  states,  was  paid  during  January,  1933. 
Following  the  final  payment,  RCA  reports 
an  investment  in  RKO  of  $16,365,558,  con- 
sisting of  $9,786,655  of  six  per  cent  deben- 
tures (84  per  cent  of  the  total  debenture 
issue)  and  1,647,063^  shares  of  common 
stock  (64  per  cent  of  the  total  outstanding 
common  stock). 

Total  gross  income  of  RCA  from  all 
sources  during  1932  is  put  at  $67,361,142.55, 
resulting  in  a  net  income  before  interest,  de- 
preciation and  amortization  of  patents,  of 
$5,075,901.32,  after  deducting  operating  ex- 
penses of  $62,285,241.23.  Surplus  as  of  De- 
cember 31,  1932  is  recorded  as  $9,851,184.18. 

Following  is  the  consolidated  statement  of 
income  and  surplus  of  RCA  and  subsidiaries 
for  the  year  ended  December  31,  1932: 

GROSS  INCOME: 

From  Operations   $66,168,756.07 

Other  Income    1,192,386.48 

Total  Gross  Income  from 

all  sources    $67,361,142.55 

Less:  Cost  of  Sales,  Gen- 
eral Operating,  Develop- 
ment. Selling^  and  Ad- 
ministrative   Expenses..  62,285,241.23 

NET  INCOME  FOR  THE  YEAR  (before 
Interest,  Depreciation  and  Amortization 

of  Patents)    $5,075,901.32 

Deduct : 

Interest   $1,206,664.12 

Depreciation    4,402,822.85 

Amortization  of  Patents  600,000.00 

Total  Deductions    6,209,486.97 

Net  Loss  for  the  Year,  Transferred  to 

Surplus    $1,133,585.65 

Dividend  on  "A"  Preferred  Stock   343,019.24 

Deficit  for  the  Year   $1,476,604.89 

Surplus  at  December  31,  1931   11,327,789.07 

Surplus  at  December  31,  1932   $9,851,184.18 


March    4,     193  3 

Charles  Skouras 
Is  Made  Receiver 

(Continued  from  page  38) 

the  trusteeship,  but  the  court  is  expected  to 
act  shortly. 

Following  filing  of  the  petition  by  Mr.  Buck- 
ley, a  vice-president,  who  was  authorized  by 
the  board,  Charles  Skouras,  who  is  a  partner 
with  Spyros  and  George  Skouras  in  Skouras 
Theatres,  said  the  action  was  forced  by  high 
rentals,  the  existence  of  large  purchase  con- 
tracts and  the  recent  wholesale  reduction  of 
admission  prices. 

S.  R.  Kent,  president  of  Fox  Film  Corpora- 
tion, said  in  New  York  in  an  official  state- 
ment that  this  action  had  been  forced  by 
present  business  conditions,  as  well  as  lack  of 
cooperation  on  the  part  of  some  of  the  com- 
pany's landlords  and  bondholders  who  would  not 
accede  to  the  theatre  circuit's  request  for  con- 
cessions in  fixed  charges. 

Points  to  Lower  Cost  Need 

"Coming  as  this  does,"  said  Mr.  Kent,  "right 
at  the  front  door  of  Hollywood,  it  should  bring 
forcibly  to  the  attention  of  the  studio  forces 
the  necessity  for  a  sharp  readjustment  of  costs. 
It  should  demonstrate  unmistakably  to  Holly- 
wood that  no  branch  of  this  industry  can  re- 
main aloof  from  present  economic  pressure 
and  that  costs  and  operations  can  no  longer 
continue  on  a  pre-depression  basis  but  must 
be  adjusted  downward  to  conform  with  existing 
conditions." 

Later  on  Monday,  word  came  from  Seattle 
that  the  Fox- Columbia  Corporation  of  Dela- 
ware announced  purchase  of  the  assets  of  Pa- 
cific Northwest  Theatres,  Inc.,  for  $425,000, 
77  per  cent  of  the  appraised  value.  The  deal 
was  made  on  recommendation  of  E.  W.  Scott, 
trustee  in  bankruptcy,  and  with  the  sanction 
of  Ben  L.  Moore,  federal  referee  in  bank- 
ruptcy. 

Fox-Columbia  Corporation,  recently  organ- 
ized, has  as  its  stockholders  the  creditors  of 
Pacific  Northwest  Theatres,  Inc.,  one  of  the 
principals  of  which  is  Fox  West  Coast  Ser- 
vice Company,  which  had  a  claim  of  $1,6(X),000. 

Al  and  Mike  Rosenberg  head  the  new  venture, 
which  involves  28  Pacific  Northwest  theatres 
in  Idaho,  Washington  and  Oregon.  The  cir- 
cuit has  been  in  receivership  for  some  time  with 
Frank  L.  Newman,  Sr.,  and  E.  W.  Scott  as 
co-receivers. 

Pacific  Northwest  was  operated  by  Fox  West 
Coast  prior  to  receivership  and  now  will  be 
operated  as  an  independent  venture  by  Rosen- 
berg Brothers,  who  returned  to  Seattle  two 
weeks  ago  following  conferences  in  New  York 
with  the  Skouras  brothers. 

At  Boston  the  New  York  Trust  Company 
and  Boyd  G.  Curtis,  as  trustee  for  the  stock- 
holders of  Fox  Theatres  Corp.,  filed  suit  in 
U.  S.  district  court  to  foreclose  a  first  mort- 
gage on  Fox  New  England  Theatres,  Inc., 
now  in  the  hands  of  receivers. 

Harry  Asher,  lessor  of  20  of  the  Fox  New 
England  Theatres,  has  relinquished  the  group 
to  the  receivers  of  Fox  New  England  Thea- 
tres, Inc.  They  were  leased  April  1,  1932, 
and  include  houses  in  Springfield  and  Wor- 
cester, Mass. ;  New  Haven,  Hartford,  New 
London  and  Bridgeport. 


Allvine  Gets  New  Post 

Glendon  Allvine,  formerly  director  of  ad- 
vertising and  publicity  for  Fox,  has  been 
named  assistant  to  Merian  C.  Cooper,  ex- 
ecutive vice  president  in  charge  of  RKO 
Radio  production. 


Universal  Releasing  Short 
On  Vatican  for  Lent  Season 

Universal  is  releasing  immediately  a  one- 
reel  special  Lenten  subject  under  the  title 
"Voice  of  the  Vatican,"  and  including  the 
appearance  of  His  Holiness  Pope  Pius  XI 
before  the  sound  picture  microphone.  Prints 
are  being  rushed  to  all  exchanges  so  that 
the  picture  will  be  available  to  theatres  dur- 
ing the  holy  season  just  begun. 

The  film  was  prepared  and  edited  by 
Allyn  Butterfield. 


4' 


y. 


W6 


ofluntMots! 

The  exhibitor  who  thinks  a 
good  show  is  just  a  feature  is 
making  it  too  easy  for  his  pa- 
trons to  go  somewhere  else. 
He's  his  competitor's  best 
friend. 

Put  spice  into  yoiir  show. 
Insure  it  for  laughs  and  nov- 
elty by  choosing  from  the  wide 
variety  of  these  outstanding 
Columbia  Short  Features. 

Get  on  the  Gold  Standard* 
and  stay  there! 

ETTER  YOUR 
HOW  WITH 

r 


LTEP- 


r  dTSJ 


SHORT  FEATURES 


6-, 


■9, 


^ 


44 


MOTION    PICTURE  HERALD 


March    4,    193  3 


PLANNED  PROCEDURE  NEEDED:  MYERS 


MYERS  COMMENDS 
HERALD  EDITORIAL 

Dear  Mr.  Quigley  : 

May  I  speak  a  word  of  commendation  of 
your  fine  editorial  entitled  "Planned  Pro- 
cedure for  Industry  ?" 

Undoubtedly  industry  in  general  and  the 
motion  picture  business  in  particular  could 
have  been  spared  much  of  their  present 
grief  by  planning  which  would  have  taken 
into  account  inevitable  shrinkage  in  income 
due  to  the  depression. 

The  adding  of  approximately  9,500  seats 
to  the  already  over-seated  situation  in  New 
York  is  a  conspicuous  case  in  point.  As 
long  ago  as  December,  1929,  a  committee  of 
this  organization  made  certain  proposals  to 
the  so-called  5-5-5  Conference. 

While  this  doubtless  was  not  an  ideal 
solution  of  a  problem  which  had  even  then 
reached  alarming  proportions,  I  regret  that 
no  modifications  or  counter  proposals  were 
ofifered,  and  the  suggestion  never  received 
any  serious  consideration. 

Another  problem  now  confronts  the  in- 
dustry which  calls  for  forbearance  and  co- 
operation, and  that  is  the  problem  of  con- 
tinuing to  serve  that  part  of  the  public 
whose  earning  power  is  reduced  for  the  time 
being  almost  to  the  vanishing  point,  so  that 
their  interest  and  good  will  may  not  be  per- 
manently alienated.  I  have  been  as  anxious 
as  anyone  to  keep  up  prices  so  long  as  there 
was  hope  of  maintaining  attendance  at  the 
old  rates,  but  many  of  our  neighborhood 
and  small  town  houses  are  now  confronted 
with  the  problem  of  operating  on  a  10c.  and 
ISc.  basis  or  not  at  all.  It  is  an  interesting 
theory  to  say  that  there  are  fifty  cent  pic- 
tures and  ten  cent  pictures  and  to  attempt 
to  dictate  admission  policies  for  houses  on 
certain  classes  of  pictures ;  but  in  practice 
this  is  having  the  effect  to  deprive  many 
worthy  persons,  including  children,  of  the 
best  in  motion  picture  entertainment. 

From  your  point  of  vantage  you  must  be 
convinced  that  the  small,  low  price  house 
is  the  incubator  for  the  great  downtown 
houses.  Children  don't  go  to  the  downtown 
theatres ;  they  form  an  attachment  for 
movies  in  the  smaller  houses  and  then  go 
downtown  when  they  grow  up.  The  same  is 
true  of  persons  in  reduced  circumstances ; 
they  go  to  the  cheaper  houses  when  they 
must,  to  the  big  downtown  houses  when 
they  can.  The  two  classes  of  houses  are 
really  not  as  competitive  as  has  been  sup- 
posed. Therefore,  the  efforts  being  made  to 
compel  these  houses  to  hold  up  their  ad- 
missions, and  to  put  them  back  in  playing 
time,  not  only  are  not  helping  the  big 
houses,  but  are  very  seriously  injuring  the 
industry  as  a  whole. — ^Abram  F.  Myers, 
Chairman  and  General  Counsel,  Allied 
States  Association  of  Motion  Picture  Ex- 
hibitors, Washington,  D.  C. 


AGAINST 
PROTECTION 

To  THE  Editor  of  the  Herald  : 

Shows  like  old  "Uncle  Tom's  Cabin" 
would  play  big  and  small,  no  matter  if  they 
were  two  miles  apart  or  10  miles,  even  ad- 


vertised right  from  the  stage  that  they  would 
be  in  the  next  (Bigger  City)  in  a  week  or 
month. 

Protection  to  me  as  it  is  now  worked  is 
very  unfair.  It  does  not  even  benefit  the 
few  that  it  is  intended  to  benefit,  because 
it  makes  them  lazy.  They  don't  have  to  go 
out  and  bill  a  show  because  no  one  can  get 
a  picture  away  from  those  few.  Protection 
to  me  is  like  the  Eighteenth  Amendment: 
it  only  helps  those  few. 

I  want  to  put  this  right  down  in  your 
little  notebook  that  1  will  never  ask  protec- 
tion outside  my  city  limits,  and  the  sooner 
all  of  the  fellows  get  down  to  this,  the  better 
it  will  be  for  all.  I  find  in  going  along  that 
the  ones  that  ask  protection  are  poor  sports, 
and  that  goes  for  all  of  them.  They  are 
even  going  so  far  right  now  as  to  be  leading 
others  to  believe  that  we  showmen  do  not 
need  protection.  I  will  fight  protection  as 
long  as  I  live. — August  C.  Berkholtz, 
West  Bend  Theatre,  West  Bend,  Wis.,  and 
a  director  of  the  MPTO  of  Wisconsin  and 
Upper  Michigan. 


STAR  RATINGS 
AND  THE  PUBLIC  ' 

To  THE  Editor  of  the  Herald  : 

I  think  it  is  a  mistake  for  the  exhibitor, 
distributor  or  producer  to  quote  the  rating 
that  Liberty  Magazine  might  give  a  picture, 
either  one,  two,  three  or  four  stars. 

I  have  seen  some  mighty  fine  pictures, 
pictures  that  went  over  big  with  our 
patrons,  that  Liberty  gave  one  star  to. 
Others  that  received  four  stars  didn't  regis- 
ter. 

But  the  point  that  I  am  getting  at  is 
this.  The  exhibitor  will  advertise  a  picture 
and  play  up  the  fact  that  Liberty  gives  it 
four  stars,  and  it  therefore  must  be  great. 
Even  the  producer  is  starting  to  do  it.  I 
think  it's  a  mistake  (and  I  have  done  the 
same  thing  in  my  ads)  for  the  reason  that 
we  are  merely  educating  the  people  to  judge 
all  of  our  pictures  by  the  number  of  stars 
that  the  Liberty  Magazine  might  give  them. 

At  any  rate,  it's  food  for  thought. — Chet 
Miller,  Manager,  Fox  Lincoln-Paramount 
and  Princess  Theatres,  Cheyenne,  Wyo. 


LAEMMLE 
REPLIES 

Mr.  Terry  Ramsaye, 
Motion  Picture  Herald, 
1790  Broadway, 
New  York,  N.  Y. 
Dear  Mr.  Ramsaye: 

You  say  you  recall  no  wave  of  prosperity 
which  hit  the  box  office  with  the  enactment 
of  the  Eighteenth  amendment.  But  there 
was  one,  just  the  same.  The  closing  of 
saloons  marked  a  decided  jump  in  national 
attendance  at  picture  theatres.  Some  of  this, 
of  course,  went  back  to  the  speakeasies,  but 
not  a  very  great  part  of  it. 

You  say  also  that  when  I  started  to  climb 
in  this  business  there  were  saloons  in  Chi- 
cago. You  are  correct.  But  along  came 
local  option  (long  before  the  national  pro- 
hibition law)  and  many  saloons  were  closed. 
I  immediately  suggested  to  owners  that  they 
convert  their  premises  into  picture  houses 


and  many  of  them  followed  my  suggestion 
with  the  result  that  I  secured  new  custom- 
ers for  my  film  renting  concern.  Thus  the 
picture  business  got  a  direct  benefit  from 
the  closing  of  saloons.  It  got  another  when 
saloons  throughout  the  country  were  closed. 

I  hope  you  understand  my  point.  It  is  not 
the  legalizing  of  beer  and  booze  which 
makes  me  fear  a  resultant  harm  to  the  pic- 
ture business,  but  rather  the  return  of  the 
open  saloon,  whether  called  a  saloon,  a  drug 
store  or  some  other  kind  of  a  store.  And 
don't  fool  yourself  about  the  competition  of 
beer  and  pretzels.  It's  mighty  strong  com- 
petition, my  boy ! 

Sincerely  yours,  . 

Carl  Laemmle 


ASKS  CROSSWORD 
PUZZLE  EACH  WEEK 

To  the  Editor  of  the  Herald: 

May  I  offer  a  suggestion  for  your  most 
valuable  weekly  trade  magazine? 

I  have  read  your  popular  magazine  for  a 
period  of  six  years,  and  found  it  very  inter- 
esting from  every  angle  pertaining  to  the 
motion  picture  field. 

My  suggestion  is  that  you  insert  a  cross- 
word puzzle  every  week,  dealing  with 
Hollywood,  projection,  exhibition,  engineer- 
ing, etc. 

I  am  sure  that  the  above  suggestion 
would  be  very  educational  in  this  field. — 
Peter  Rufo,  Manager,  Warner  Theatre, 
Niles,  Ohio. 


PRODUCER 
AND  EXHIBITOR 

To  the  Editor  of  the  Herald: 

The  relations  between  producer  and  ex- 
hibitor are  not  the  usual  relations  between 
customer  and  wholesaler. 

The  idea  of  high  pressure  salesmanship 
regardless  of  expense,  or  even  of  sense,  has 
been  advanced  with  redoubled  vigor.  Eight 
or  nine  hundred  dollars  expense  to  oversell 
on  exhibitor  items  that  total  1,800  dollars,  is 
common,  both  exhibitor  and  exchange  losing 
heavily  on  the  process. 

The  producers  are  still  tied  to  the  idea 
of  close  monopoly  and  hope,  by  means  of 
inspired  articles  in  reviews  and  magazines 
of  opinion,  to  be  able  to  continue  practices 
that  really  get  them  nothing  but  grief. 

On  the  hopeful  side  is  the  now  certain 
rise  of  new  producers  and  distributors. 
With  this  rise  the  trust  will  be  broken  down 
and  the  obsolete  group  will  go  the  way  of 
the  old  General  Film  Company. 

1933  is  the  year  of  the  new  producer.  To 
those  thinking  of  that  field,  I  urge  action 
right  now  and  predict  sure  success. 

The  secret  of  great  riches  and  power  in 
this  business  is  simple.  Make  good  pic- 
tures— that  means  don't  try  to  make  vol- 
ume ;  this  is  not  a  manufacturing  business. 
Sell  the  pictures  you  make  to  customers — 
not  persons  you  wish  to  eventually  elimi- 
nate. Finally,  th*e  new  producers  should 
keep  away  from  the  trust  as  the  trust  is 
going  to  have  a  very  hard  row  to  hoe  in 
this  man's  land.  Yours  for  a  much  better 
industry. — Herman  J.  Brown,  New  Ma- 
jestic Theatre,  Nampa,  Idaho. 


Up  And  AD  'em  I 

Here's  one  of  the  ADS  used  by  the  RIVOLI,  N.Y., 
where  "PERFECT  UNDERSTANDING"  opened 


*  We  Repeat!  THE  BIGGEST  ATTENDANCE  IN 
19  WEEKS/  And  the  Rivoli  has  played  the  best! 


UNITED  ARTISTS  PICTURE 


46 


MOTION    PICTURE  HERALD 


March    4 ,  1933 


SHOWMEN*§  REVIEWS 


This  department  deals  with  new  product 
from  the  point  of  view  of  the  exhibitor 
who  is  to  purvey  it  to  his  own  public 


The  Big  Cage 

(Universal) 
Animal  Thrill  Drama 

Excitement  engendered  by  wild  lions  and 
tigers  being  trained  by  the  world's  greatest 
animal  trainer  is  the  keynote  of  "The  Big 
Cage."  About  it,  with  Clyde  Beatty  the  center 
of  all  action,  revolves  the  drama,  romance, 
comedy,  spectacle,  pathos  and  thrill  that  com- 
plete the  story. 

Four  sequences  provide  the  big  thrills.  The 
first  starts  the  picture ;  Beatty  captures  a  tiger 
which  has  escaped  from  its  cage  durmg  the 
unloading  of  a  shipment  of  animals,  destined 
for  the  Whipple  Circus.  Second  is  a  picturiza- 
tion  of  how  Beatty  proceeds  to  break  a  tiger 
for  his  act.  Beatty  is  in  the  big  cage  with  a 
tiger  on  the  end  of  a  stout  rope.  The  animal 
is  all  over  the  cage,  whipping  and  thrashing, 
and  the  preview  audience  thrilled  to  Beatty  s 
daring.  The  tiger  escapes  from  his  leash  and 
is  mauling  the  trainer  as  his  assistants  fight 
it  with  clubs,  guns  and  a  fire  hose.  Third  is  a 
terrific  battle  between  a  lion  and  tiger  which 
lasts  for  about  three  minutes.  The  fourth  and 
climatic  event  shows  Beatty  putting  his  tvventy 
lions  and  tigers  through  their  act  as  the  circus 
is  struck  by  a  sudden  storm  which  maddens 
the  beasts  and  throws  the  spectators  into  a 
panic. 

Those  features  provide  practically  all  the  real 
audience  interest.  Secondary  in  importance  are 
the  comedy  relief  provided  by  Soupmeat  and 
Scoops,  the  always  scared  feeder  and  cleaner- 
up;  the  love  angle  between  Russ,  the  old 
trainer  who  has  lost  his  nerve,  and  Lillian,  the 
trapeze  performer;  the  human  interest  brought 
in  by  little  Jimmy,  who  believes  that  his  father 
Tim  is  still  a  great  animal  trainer;  the  killing 
of  Tim  by  the  animals  and  little  Jimmy  coming 
under  Beatty's  tutelage. 

Merchandising  of  "The  Big  Cage"  should 
be  centered  in  the  novel  excitement  which  the 
show  ofTers.  Build  around  Beatty  and  his  lions 
and  tigers.  Strive  to  get  over  the  idea  that 
this  is  something  new  in  animal  pictures. 
There's  no  jungle  atmosphere.  Until  the  cli- 
max, the  circus  atmosphere  is  not  important. 
The  training  of  those  animals,  with  Beatty 
showing  how  it's  done,  is  the  important  idea. 
The  danger,  suspense  and  thrill  should  please 
audiences.  There's  romance  and  drama  enough 
in  that  to  make  it  easily  possible  to  forget 
the  man-woman  love  story. 

Being  an  unusual  attraction,  it  has  entertain- 
ment for  both  children  and  adults.  Selling  it 
to  both  classes  with  a  punchy,  thrill-inspiring 
campaign  should  result  in  unusual  box  offices. — 
McCarthy,  Hollywood. 

Produced  and  distributed  by  Universal.  Directed  by 
Kurt  Neumann.  Story  by  Edward  Anthony.  Adapta- 
tion by  Dale  Van  Every.  Screen  play  by  Ferdinand 
Reyer  and  Edward  Anthony.  Photographed  by  George 
Robinson.  Release  date,  March  3,  1933.  Running  time, 
75  minutes. 

CAST 

Clyde  Beatty  ....Clyde  Beatty 

Scoops   Andy  Devine 

Soupmeat  Vince  Bamett 

Russ  Penny   Wallace  Ford 

Jimmy    Mickey  Rooney 

John  Whipple  ....Reginald  Barlow 

Henry  Cameron  Robert  McWade 

Tim  O'Hara  ....Raymond  Hatton 

Lillian  Langley  Anita  Page 

Glen  Stoner  Edward  Piel,  Jr. 

Bob  Mills  Wilfred  Lucas 


THE  concept  of  this  department 
is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
Is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  In  gen- 
eral, Is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
In  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  It  when  he  becomes  its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


Strictly  Personal 

(Paramount) 
Melodrama 

A  melodrama  with  a  different  human  in- 
terest twist,  "Strictly  Personal"  was  undoubt- 
edly made  with  an  eye  to  entertaining  the 
average  theatregoer.  No  pretense  is  made  to- 
ward anything  startling  and  the  cast  features 
none  but  ordinary  film  names.  Therefore  audi- 
ence interest  will  be  confined  to  the  plot  of 
the  story  and  the  way  in  which  it  is  told.  That 
is  done  in  a  way  to  permit  any  of  a  number 
of  expected  things  to  happen,  and  while  the 
obvious  does  occur,  it  is  brought  about  in  a 
manner  that  easily  held  the  interest  of  the  pre- 
view audience. 

The  story  concerns  the  operation  of  a  Lonely 
Hearts  (get  acquainted)  Club  and  what  hap- 
pened when  a  gangster  muscled  into  a  per- 
fectly legitimate  enterprise.  Annie  is  the 
friendly  front  for  the  Club,  in  whom  the  mem- 
bers have  every  confidence  because  she  runs 
it  on  the  level.  Soapy  is  an  escaped  convict 
who  stays  in  the  background,  but  about  him 
revolves  all  the  drama.  Mary,  daughter  of  a 
convict  friend  of  Soapy's,  is  sent  to  live  with 
them.  Soapy  doesn't  like  the  set-up,  fearing 
that  it  may  lead  the  cops  to  him,  but  he  can't 
overcome  his  wife's  determination  to  harbor 
the  girl.  Into  the  Club  comes  Magruder,  who 
has  a  line  on  Soapy's  past  and  turns  the  Club 
into  a  racket,  which  leads  to  his  murdering 
Mrs.  Castleton  and  taking  her  jewels. 

Police  center  their  investigation  on  Annie 
and  Soapy.  The  pair  are  on  the  spot.  But 
Soapy  is  one  of  those  oldtime  crooks,  too  smart 
for  the  cops.  Mary  has  come  under  the  spell 
of  Magruder's  charm  and  though  she  has  sort 
of  fallen  for  Andy,  a  glib  small  towm  reporter, 
she  is  a  ready  victim  for  Magruder's  plans  to 
abduct  her.  Situation  is  complicated  by  the 
advent  of  Mary's  real  father,  who  wants  to 
see  her,  though  she  doesn't  know  who  he  is. 
When  the  crime  is  committed.  Soapy  doesn't 
hesitate  for  a  minute  in  privately  pinning  the 
guilt  on  Magruder,  and  sets  out  to  "get"  him. 

Mary's  father,  Jerry,  is  also  in  on  the  knovv 
and  he  too  goes  after  Magruder,  catching  up 
with  him  and  the  girl  as  they  are  about  to 


get  into  an  airplane.  He  kills  Magruder  as 
Soapy  is  getting  ready  to  shoot.  Then  the 
story  fades  out  with  the  revelation  that  Mag- 
ruder is  the  original  murderer  and  the  cops 
are  satisfied. 

Considered  in  the  light  of  good  program  en- 
tertainment, in  which  the  elements  of  drama 
and  suspense  are  predominant,  with  just  enough 
contrasting  comedy  to  eliminate  monotony, 
"Strictly  Personal"  should  be  a  pleasing  enough 
show.  The  title  and  Lonely  Hearts  Club  theme 
suggest  some  timely  and  novel  interest  creat- 
ing exploitation,  which  should  be  developed  in 
a  way  that  will  have  a  personal  appeal.  There 
is  plenty  of  opportunity  for  creating  straight 
type  ad  copy  to  stimulate  curiosity.  One  of 
the  most  prominent  ad  leads  is  the  fact  that 
in  this  picture  Marjorie  Ram^eau  and  Eddie 
Quillan  make  their  first  screen  appearances  in 
about  a  year. 

Go  after  the  masses  with  this  one.  If  such 
pictures  as  "The  Night  of  June  13th"  had  any 
appeal  to  your  clientele,  you  can  look  for 
"Strictly  Personal"  to  do  about  the  same  kind 
of  business. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Paramount.  A  Charles 
R.  Rogers  production.  Associate  producer,  Harry  Joe 
Brown.  Directed  by  Ralph  Murphy.  Story  by  Wilson 
Mizner  and  Robert  T.  Shannon.  Screen  play  by 
Willard  Mack  and  Beatrice  Banyard.  Additional  dia- 
logue by  Casey  Robinson.  Photographed  by  Milton 
Krasner.  Film  editor,  Joseph  Kane.  Release  date, 
March  17,  1933.    Running  time,  70  minutes. 

CAST 

Annie   Marjorie  Rambeau 

Soapy   Edward  Ellis 

Mary   Dorothy  Jordan 

Andy   Eddie  Quillan 

Magruder   Louis  Calhern 

Bessie   Dorothy  Burgess 

Wetzel   Hugh  Herbert 

Mrs.   Castleman  Olive  Tell 

Hope   Jennings  Jegn  Barry 

Jerry  O'Connor   Rollo  Lloyd 

Hewes   Charles  Sellon 

Holbrook   Ben  Hall 

Giggles   Gay  Seabrook 

Biddleberry   Harvey  Clark 

Captain  Reardon   DeWitt  Jennings 

Mrs.  Lovett   Helen  Jerome  Eddy 

Flynn   Thomas  Jackson 

Leila   Hazel  Jones 


Auction  in  Souls 

(World  Wide) 
Dramatic  Romance 

Discount  the  lengthy  introductory  sequences 
wherein  characters  are  established  and  audience 
sympathy  is  directed  into  the  proper  channels, 
and  "Auction  In  Souls"  becomes  an  interesting 
dramatic  romance.  A  country  boy  and  gal 
make  good  story,  and  there's  a  heart-tugging 
revelation  of  a  boy's  inability  to  understand 
and  finally  an  exciting  spectacle. 

A  little  traveling  tent-show  stock  company 
is  the  basis  for  the  idea.  Following  Marlene's 
compromising  death  in  New  York,  Walt  Un- 
derwood learns  that  Jimmy  is  not  his  son. 
He  goes  the  speakeasy  route  and  the  show, 
despite  the  protestations  of  Lou  and  Beef,  goes 
on  the  rocks.  Lou's  finding  Walt  in  a  dive 
leads  to  a  vicious-humorous  shindig  in  which 
Beef,  circus  roustabout  character,  is  the  lead- 
ing spirit. 

Convincing  Walt  that  he  has  something  be- 
sides the  boy  whom  he  wants  to  forget  to  live 
for,  Lou  makes  it  possible  for  them  to  team 
up  as  a  successful  sort  of  Cecil  and  Sally  radio 
team  and  put  Jimmy  in  military  school.  When 
they  decide  to  marry,  Jimmy  objects  because 


THIS  FAVORITE 
TO  WIN!  " 


"Excellent!  It  is  the  best 
picture  he  (James  Cruze) 


Jii 


has  produced  for  sev- 
"Leo  has  his  finest  ^^^^  V^^^^." 


X- 


"Presents  Leo  Carrillo  in  a 
role  that  was  seemingly 
made  for  him." 

—New  Orleans  States 


role  in  'Racetrack.*... 
^  Splendid  acting,  well 

^        ^      chosen  cast  and  snap- 
py action." 

— Chicago  Herald' 
Examiner 

"You  will  enjoy  'Racetrack', 
particularly  if  you  like  a 
human  story  and  a  touch 
of  horseflesh." 

—Detroit  Daily  Mirror 


I  "An  interesting 

and  well-acted 

picture." 

—Mae  Tinee. 
^   Chicago  Tribune 


•Harrison's  Reports 

Full  of  heart-throbs, 
laughs  and  tears." 

—Screen  Play 


mmw' 


Carrillo 


in 


RACE 

TRACK 

with  JUNIOR  COGHLAN 
KAY  HAMMOND  'LEE  MORAN 

A 

JAMES  CRUZE 


Production 


Dlrecfzd  by 
JAMES  GRUZe 


Distributed  in  U.S.A.  by  FOX  FILM  CORPORATION 


48 


MOTION    PICTURE  HERALD 


March    4  ,     19  3  3 


once  before  he  has  seen  the  pair  in  a  scene 
that  he  thought  was  off  color.  Walking  out, 
he  goes  to  his  old  pal,  Beef,  while  Walt  puts 
on  a  howling  comedy  salary-raising  scene  with 
the  owner  of  the  radio  station,  Brock. 

Discovering  that  the  boy  is  missing,  they 
finally  find  him  with  Beef  in  a  circus.  They 
come  into  it  just  as  an  elephant  goes  berserk, 
panics  the  audience,  and  the  tent  is  set  afire. 
The  frightened  animals  add  thrill  as  Jimmy 
is  trapped  under  a  wagon,  where  he  is  found 
by  Lou,  who  is  attacked  by  an  escaped  tiger. 
Rescue  is  made  by  Beef  and  the  climax  is  one 
of  those  everybody  happy  all-around  affairs 
that  pleased  the  preview  audience. 

The  show  is  family  type  entertainment  and 
the  cast  includes  a  better  than  ordinary  list  of 
names  that  should  have  a  stimulating  effect. 
The  title  is  somewhat  lurid  and  quite  irrelevant 
to  the  theme,  but  the  fact  that  the  picture  is 
based  on  a  play  authored  by  Eugene  O'Neill 
is  an  advantage.  Women  will  find  their  ap- 
preciation in  the  romance  and  drama  as  well 
as  the  heart  interest  that  is  associated  with  the 
Walt-Lou-Jimmy  angle.  The  men  will  get  a 
kick  out  of  the  tent  show  stuff,  the  Stanley 
Fields  handling  of  the  speakeasy  brawl  and  the 
exciting  finale.  Children  should  find  plenty  to 
draw  their  attention  in  Tommy  Conlon,  whom 
you  probably  will  best  recall  for  his  role  in 
"Young  America." 

The  tent-show-circus  atmosphere  suggests 
some  novel  exploitation  possibilities  other  than 
the  prosaic  mediums  commonly  used.  Chang- 
ing your  lobby  into  a  replica  of  a  circus  en- 
trance, using  a  barker  and  concocting  some 
special  posters  announcing  the  "Underwood 
Players"  in  a  show  within  a  show,  should  be 
beneficial.  Word  of  mouth  advertising  should 
be  favorable. — McCarthy,  Hollywood. 

A  KBS  Production  for  World  Wide,  releasing 
through  Fox.  Directed  by  Victor  Schertzinger.  From 
the  play  Recklessness  by  Eugene  O'Neill.  Screen  play 
by  Warren  Duflf.  Adaptation  by  F.  Hugh  Herbert. 
Photographed  by  Arthur  Edeson.  Release  date,  Feb. 
16,  1933.     Running  time,  70  minutes. 

CAST 

Walt  Underwood  Conrad  Nagel 

Lou   Leila  Hyams 

Jimmy  Underwood  Tommy  Conlon 

Marlene    Underwood  Claire  Windsor 

Beef   Stanley  Fields 

J.   J.   Brock  Alexander  Carr 

Bouncer   Fred  Kohler 

Three  Ambassadors 


Our  Betters 

(RKO  Radio) 
Society  Problem  Play 

Moronic  in  idea — amateurish  in  presentation 
—"Our  Betters"  is  far  from  the  type  of  pic- 
ture one  expects  when  Constance  Bennett's 
name  heads  the  list  of  players.  The  locale  is 
England.  The  characters  are  the  racy  fringe 
of  a  decadent  aristocracy  and  the  satellites 
who  surround  them.  The  story  is  negligible. 
The  whole  thing  seems  to  revolve  around  the 
question  of  whether  Lady  Pearl,  who  has 
"aired"  her  fortune-hunting  husband  immedi- 
ately after  marrying  him,  has  the  right  to  share 
the  company  of  the  frantically  jealous  Duchess's 
gigilo,  Peppi,  in  a  society  where  the  custom 
of  husband-wife  swapping  is  apparently  the 
accepted  practise. 

It  talks  and  talks  and  talks ;  enough  dialogue 
for  half  a  dozen  pictures.  The  preview  audi- 
ence laughed  at  and  with  the  excessive  verbi- 
age, for  some  of  it  is  really  funny.  The  closing 
sequence  introduced  an  ultra-effeminate  "nance" 
character,  who,  in  make-up,  expression  and 
action  is  about  the  last  word  in  the  picturiza- 
tion  of  a  t_y.pe  that  when  presented  as  a  passing 
atmospheric  incident  in  other  pictures  has 
brought  derisive  guffaws  and  gasps. 

"Our  Betters"  may  be  all  right  for  the  ad- 
vanced sophisticates  whose  minds  are  attuned 
to  a  radical  new  deal  in  customs  and  morals, 
but  it  hardly  seems  to  fit  into  a  scheme  of 
entertainment  that  will  be  received  with  ap- 
preciation by  the  great  American  family.  In 
theatres  whose  patronage  is  composed  of  other 
than  the  most  liberal  minded,  you  can  look 
for  plenty  of  criticism  and  adverse  comment 
when  you  play  this  picture.   Therefore,  in  an- 


nouncing its  presentation  and  trying  to  tell 
what  it's  all  about,  it  will  be  more  imixjrtant 
to  be  careful  of  what  you  don't  say  rather 
than  what  you  do  say.  In  other  words,  handle 
it  with  care,  and  put  a  twist  on  your  copy, 
which  will  create  the  impression  that  the  title 
is  an  exposing  indictment  of  the  class  of  people 
who  consider  themselves  the  betters,  but  who 
really  are  the  "worsers."— McCarthy,  Holly- 
wood. ^, 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  George  Cukor.  From  a  play  by  W,  Somerset 
Maughan.  Screen  play  by  Jane  Murfin  and  Harry 
Wagstaff  Cribble.  Photographed  by  Charles  Rosher. 
Release  date,  March  31,  1933.  Runnmg  time.  72 
minutes. 

CAST 

Lady   Pearl   Grayston  Constance  Bennett 

Peppi    D'Costa  Gilbert  Roland 

Fleming   Harvey  Charles  Starrett. 

Bessie   Anita  Louise 

Princess   Phoebe  Foster 

Thornton    Clay  Grant  MitchelJ 

Lord    Blean   Hugh  Sinclair 

Lord   George  Grayston  Alan  Mowbray 

Arthur  Senwick   Minor  Watson 

Duchess   Violet  Kemble-Cooper 


Oliver  Twist 

(  Monogram  ) 
Comedy  Drama 

Something  has  been  lost  in  this  screen  version 
of  Charles  Dickens'  immortal  masterpiece  of 
literature.  All  his  famous  characters  are  here ; 
the  screen  play,  generally,  follows  the  original 
story  closely;  no  modernization  has  been  at- 
tempted— but  the  vital  spark  that  caused  "Oliver 
Twist"  to  become  eternal  is  missing,  so  much 
so  that  the  production  becomes  tedious  and  un- 
less audiences  are  prepared  in  advance  as  to 
what  to  expect,  considerable  dissatisfaction  is 
almost  sure  to  develop. 

Presuming  that  the  "Oliver  Twist"  story  is 
familiar  to  all,  every  showmanship  activity 
should  be  concentrated  on  selling  it  in  the  right 
way  to  modern-minded  audiences.  Undoubtedly 
the  great  prestige  of  the  Charles  Dickens  story 
will  insure  more  than  usual  interest.  Naturally, 
as  the  central  character,  Oliver,  is  a  9-year- 
old  boy.  a  drive  for  maximum  juvenile  patron- 
age is  the  primary  consideration.  Thus  tieups 
with  schools,  Parent-Teachers  Associations  and 
other  groups  interested  in  children's  entertain- 
ment should  be  sought.  All  the  ideas  commonly 
associated  with  such  an  effort  should  be  applied 
— prizes  for  the  best  essays  on  the  story  and 
its  characters,  etc. ;  drawing  contests,  original 
reviews ;  and  the  old  "what  I  liked  about  the 
picture"  thought.  Cooperation  with  newspapers 
to  further  this  exploitation  is  necessary  and 
should  be  easily  procurable. 

For  the  adults,  the  prestige  of  the  story  is 
the  primary  interest  creating  requisite.  It's  deep 
human  interest,  drama,  tragedy,  humor  should 
be  accentuated. 

Everything  should  be  done  in  a  way  that  will 
focus  attention  on  the  story — not  on  the  pro- 
duction. Get  over  the  idea  that  audiences  wil' 
see  the  picturization  of  a  literary  classic  brought 
to  the  screen  without  any  attempt  at  moderniza- 
tion, but  be  careful  that  they  don't  gain  the 
impression  that  it  is  a  "screen  classic,"  other- 
wise you  will  have  some  explaining  ;o  do. 
Play  up  the  characters — Oliver,  Fagin,  Bill 
and  Nancy  Sikes,  Bumble,  the  Artful  Dodger, 
et  al,  the  Sowerberries  and  Mr.  Brownlow— 
rather  than  the  players ;  feature  the  f-Miie  of 
the  story  and  "Oliver  Twist"  prohablv  will  do 
satisfactory  business. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Monogram.  Directed 
hy  William  Cowan.  Based  on  the  story  by  Charles 
Dickens.  Screen  play  by  Elizabeth  Meehan.  Photo- 
graphed by  Roy  Hunt.  Release  date  Feb.  28,  1933. 
Running  time,  80  minutes. 

CAST 

Oliver  Twist   Dickie  Moore 

Fagin   Irving  Pichel 

Bill  Sykes   William  Boyd 

Nancy   Sykes   Doris  Lloyd 

Rose  Maylie   Barbara  Kent 

Mr.    Brownlow  Alec   B.  Francis 

Toddy   Crackit  George   K.  Arthur 

Chitling   Clyde  Cook 

Artful  Dodger  Sonny  Ray 

Charlie    Bates  George  Nash 

Mr.   Bumble  Lionel  Belmore 

Mrs.    Corney  Tempe  Ptggott 

Sowerberry   Nelson  McDowell 

Mrs.    Sowerberry   Virginia  Sale 

Noah  Claypole   Bobby  Nelson 

Grumwig   Harry  Holman 


The  Man  Who  Won 

(Powers  Pictures) 
Drama 

Traditionally  English  in  flavor,  content,  man- 
ner, "The  Man  Who  Won"  has  nonetheless  a 
homely,  earthy  atmosphere,  a  perennial  story 
and  competent  workmanship  which  should  en- 
dow it  with  an  appeal  to  the  American  mo- 
tion picture  patronage  of  the  lesser  houses,  es- 
pecially in  the  smaller  communities. 

Scenically,  in  its  background  setting,  the  pic- 
ture is  definitely  attractive,  concentrating  as 
it  does  for  the  most  part  on  the  English  farm- 
land and  countryside.  Authentic  in  speech,  di- 
alect, conduct  are  the  natives  of  the  country 
involved,  and,  after  all,  they  are  not  so  very 
different  from  the  people  of  the  American  farm 
community  and  countryside. 

For  the  exhibitor  intending  sale  of  the  pic- 
ture, there  is  the  handicap  of  an  almost  com- 
plete lack  of  names  in  the  cast  of  a  substantial 
selling  value.  The  performers  are  all  English, 
however  competently  they  do  their  work,  and 
the  speech  is  often  difficult  for  the  American 
ear.  There  is  one  player,  however,  whose  En- 
glish origin  and  accent  is  definitely  offset  by 
her  physical  attractiveness,  her  histrionic 
ability.  Miss  Heather  Angel,  possessed  of  a 
name  highly  euphonious,  plays  importantly,  and 
ably.  She  is  an  incarnation  of  innocence  and 
sweetness,  using  enormous  black  eyes  uncon- 
sciously but  with  unusual  effect,  and  becomes 
one  of  the  most  appealing  feminine  players 
seen  on  the  screen  in  many  a  long  day.  Already 
in  Hollywood,  for  Fox,  Miss  Angel  is  very 
much  worth  selling  for  possible  future  appear- 
ances. 

The  story  is  simple  enough,  concerning  the 
manner  in  which  a  previously  spendthrift  young 
peer,  suddenly  "broke,"  turns  to  an  old  farm 
to  rehabilitate  himself,  his  self-respect.  The 
neighboring  farmer  is  thus  cheated  from  the 
property  he  coveted,  while  his  daughter.  Miss 
Angel,  covets  the  peer-farmer  in  a  sweet  way. 
Her  father  turns  her  out  and  she  becomes  the 
peer's  servant,  while  his  former  fiancee  lends 
a  complication.  The  father  burns  the  peer's 
earnest  hayrick,  and  after  a  mental  struggle 
the  young  man  decides  he  will  start  over  again 
— with  a  wife  instead  of  a  servant.  A  barroom 
fight  between  the  two  men  and  the  burning  of 
the  hayrick  provide  moments  of  action. 

Sold  on  the  story's  theme,  based  on  the  title, 
rather  than  on  the  cast  possibilities,  with  diie 
and  deserved  emphasis  on  Miss  Angel,  the 
picture  should  be  found  entertaining,  reasonably 
strong  in  quality.  The  family  may  see  it. — 
Aaronson,  New  York. 

Distributed  by  Powers  Pictuers.  Produced  by  British 
International.  Directed  by  Norman  Walker.  From 
the  novel,  "Mr.  Bill  the  Conqueror,"  by  Dion  Tithe- 
radge.  Release  date,  September  15,  1932.  Running 
time,   70  minutes. 

CAST 

William  Normand  H«nry  Kendall 

Rosemary  Lannick  Heather  Angel 

Diana    Trenchard  Nora  Swinburne 

Dave    Lannick  Sam  Livesay 

Deborah  Turtle   Louie  Tinsley 

Tom    Turtle   Moore  Marriott 


King  of  the  Jungle 

(Paramount) 
Adventure  Drama 

Taking  its  place  in  the  current  list  of  the  ad- 
venture cycle,  wherein  much  of  the  fantastic  is 
coupled  with  some  of  the  credible,  is  Para- 
mount's  "King  of  the  Jungle."  In  this  case 
there  roams  the  jungle  as  the  best  friend  the 
carniverous  lion  ever  had,  one  Buster  Crabbe, 
who  has  achieved  fame  chiefly  as  a  result  of 
great  prowess  in  the  water,  rather  than  on  the 
stage  or  screen. 

Mr.  Crabbe  does  his  level  best  and  succeeds 
reasonably  well  in  a  role  highly  problematical. 
This  does  not  offset  the  fact  that  the  picture, 
as  it  stands,  is  well  built  for  exploitation  pur- 
poses and  that  these  factors,  if  developed  with 
some  real  showmanship  and  not  a  little  bally- 
hoo, should  bring  the  patrons  in  to  find  what 
it  is  all  about,  and  should,  particularly,  bring 
a  horde  of  the  younger  generation,  hard  on  the 


March    4,  1933 


MOTION    PICTURE  HERALD 


49 


heels  of  a  jungle  thrill.  The  lobby  opportuni- 
ties, along  the  animal-jungle-lion  line,  with  all 
the  fanfare  and  trumpets  the  exhibitor  is  able 
to  muster,  should  not  be  neglected. 

This  is  highly  salable  material,  from  the 
box  office  standpoint,  however  much  it  leaves 
to  be  desired  from  the  point  of  view  of  credi- 
bility. That  Mr.  Crabbe,  after  being  lost  in  the 
African  jungle  at  the  tender  age  of  three, 
when  his  parents  have  been  a  rather  satisfac- 
tory lunch  for  the  lions,  should  suddenly  appear 
at  approximately  20,  gamboling  in  the  jungle 
with  the  lions,  wearing  a  well  made  loin  cloth 
of  skin,  but  at  the  same  time  admirably  shaven 
and  hair-groomed,  is  a  bit  of  a  stretch  for  the 
most  prolific  imagination.  The  lioness,  be  it 
known,  had  brought  him  up,  even  as  her  own 
children. 

Raiding  and  marauding  with  his  lions,  Crabbe 
is  captured  with  several  of  them,  sent  to 
America  with  a  circus.  Escaping  near  shore, 
dazed  by  the  motor  cars  and  maiden-aunts  in 
the  park,  he  finds  refuge  in  the  apartment  of 
Frances  Dee,  and  forms  a  lion-like  regard  for 
her.  Returned  to  the  circus,  she  goes  with  him, 
as  teacher,  friend  and  the  only  person  who  can 
handle  him.  He  learns  quickly. 

The  best  action  occurs  when  the  circus  goes 
up  in  flames,  the  elephants  rush  panic-stricken 
through  the  streets  of  the  city,  and  Crabbe 
rescues  the  trapped  lions.  They  leave  the  cir- 
cus together,  the  lion  man  and  his  teacher,  to 
return  to  Africa,  there  to  release  the  lions. 

Let  the  ballyhoo  bring  them  in,  with  plenty 
of  stills  of  the  physically  splendid  Mr.  Crabbe 
playing  with  his  lions.  The  youngsters  in  years, 
and  those  in  spirit,  will  thoroughly  enjoy  them- 
selves, and  derive  a  real  thrill  or  two.  The 
adult  should  be  rather  amused  inwardly  but  on 
the  whole  be  rather  well  entertained.  After 
all.  the  lions  that  Crabbe  comports  with  are 
not  exactly  stuffed.  One  sequence,  a  fight  be- 
tween a  lion  and  a  tiger,  is  a  high  spot  in  the 
film. — Aaronson,  New  York. 

Produced  and  distributed  by  Paramount.  Story  fay 
Charles  Thurley  Stoneham.  Adaptation  by  Max  Mar- 
cin.  Directed  by  H.  Bruce  Humberstone  and  Max 
Marcin.  Photographed  by  Ernest  Haller.  Release  date 
undecided.    Running  time,  74  minutes. 

CAST 

Kaspa   Buster  Crabbe 

Kaspa  at  age  of  3  Ronnie  Cosbey 

Anna  Rogers   Frances  Dee 

Ed   Peters   Douglas  Dumbrille 

John  C.  Knolls  Robert  Adair 

Mrs.    Knolls  Florence  Britton 

Joe  Nolan   Robert  Barret 

Gwana   Sam  Baker 

Kitty   Patricia  Farley 

Forbes   Sidney  Toler 

Sue   Nydia  Westman 

Corey   Irving  Pichel 

Gus   Warner  Richmond 

Government  Inspector  William  J.  Kelly 


Perfect  Understanding 

(United  Artists) 
Drama 

Gloria  Swanson  has  been  gone  from  the  scene 
these  many  months,  and  this  effort  was  pro- 
duced by  her  in  England,  but  it  is  nevertheless 
true  that  her  name,  coupled  with  that  of  her 
husband,  Michael  Farmer,  who  is  prominently 
cast  in  the  picture,  will  be  the  best  selling 
arguments  connected  with  its  exhibition.  As  to 
any  effect  her  absence  from  the  screen  may 
have  in  the  community,  the  exhibitor  himself 
can  best  judge. 

The  picture,  mounted  with  more  regard  for 
an  excellent  effect  than  for  the  exchequer,  is 
brilliantly  set.  The  scenery  of  the  notable  French 
beach  resort,  Cannes,  forms  a  highly  accept- 
able background  for  a  good  portion  of  the 
picture,  but  the  story  is  not  much  more  and 
not  less  than  a  marital — and  extra-marital— 
tangle  on  a  grand  scale.  There  are  few  names 
of  any  real  selling  value,  with  the  exception  of 
Miss  Swanson,  though  Laurence  Olivier,  John 
Halliday,  Genevieve  Tobin  are  well  known  to 
the  American  audience,  and  perform  ably,  as 
does  the  remainder  of  the  supporting  cast. 

Miss  Swanson,  American  girl,  meets,  loves 
and  marries  Olivier,  nephew  of  an  English 
peer.  Olivier  has  had,  it  is  understood,  a  rather 
complete  understanding  with  Nora  Swinburne, 
attractive  though  married.   Miss  Swanson  and 


Olivier  reach  a  "perfect  understanding"  prior 
to  their  marriage,  concerned  with  individuality 
and  the  like.  Then  follow  a  honeymoon  on  the 
Continent,  and  a  trip  to  Cannes  by  Olivier, 
while  Miss  Swanson  goes  on  to  London  to 
arrange  the  flat.  At  Cannes,  Olivier  meets  Miss 
Swinburne  quite  by  accident,  forgets  his  wife. 
.\nyway,  he  believes  she  is  enjoying  herself 
with  Halliday,  an  explorer.  The  perfect  un- 
derstanding thereupon  becomes  a  veritable  tri- 
umph of  misunderstanding,  climaxed  by  the 
divorce  court,  concluded  with  a  not  unexpected 
reconciliation. 

It  is  more  particularly  a  picture  of  feminine 
appeal,  with  the  beach  fashions  of  Cannes  and 
the  street  fashions  of  Miss  Swanson  worth- 
while from  a  style  angle.  The  thematic  angle 
of  the  wife's  effort  to  combat  a  growing  jeal- 
ousy, of  the  husband's  similar  struggle,  first 
against  a  most  tempting  temptation,  later 
against  what  he  believes  is  his  wife's  infidelity, 
which  he  utilizes  in  the  manner  of  self-justifi- 
cation, may  be  used  to  create  interest  on  the 
part  of  the  masculine  portion  of  the  patronage. 
The  Swanson  name  and  the  fact  that  the  pic- 
ture was  made  in  England  with  her  publicized 
husband  in  the  cast,  are  the  best  arguments  at 
the  command  of  the  exhibitor. — Aaronson, 
New  York. 

Produced  in  England  by  the  Gloria  Swanson  Pic- 
tures Corp.,  Ltd.  Distributed  by  United  Artists. 
Directed  by  Cyril  Gardner.  Story  by  Miles  Malleson. 
Photographed  by  Curt  Courant.  Art  director,  O.  F. 
Werndorff.  Music  by  Philip  Braham.  Release  date, 
March  11.  1933.    Running  time,  84  minutes. 

CAST 

Judy   Gloria  Swanson 

Nicholas   Laurence  Olivier 

Ronnson   John  Halliday 

Lord  Portleigh   Sir  Nigel  Play  fair 

George   Michael  Farmer 

Kitty   Genevieve  Tobin 

Stephanie   Nora  Swinburne 

Sir  John   Charles  CuUum 

Butler   Peter  Gawthome 

Cook  Rosalinde  Fuller 

Maid   Evelyn  Bostock 

Dr.  Graham   O.  B.  Clarence 

Mrs.  Graham   Mary  Jerrold 


Sailor  Be  Good 


(RKO  Radio) 
Comedy-Drama 

When  the  fleet  comes  in  the  fun  will  beein — 
and  therein  lies  the  exploitation  and  selling 
possibilities  of  this  amusing,  entertaining  and 
occasionally  rowdy  cinema  yarn,  with  Jack 
Oakie  the  center  of  the  generous  activitv,  with 
boxing  and  a  few  neat  ring  sequences  thrown 
in  to  keep  the  spirit  of  the  thing  alive  and 
well. 

There  is  no  really  serious  intent  about  the 
whole  thing,  but  there  is  entertainment.  The 
chief  responsibilitv  for  nreser^'in<^  the  s;enera,I 
excitement  lies  with  Oakie,  and  be  it  said  that 
he  does  well  by  his  charge,  putting  much  of 
pep,  laughs  and  general  incentive  into  the  piece. 

Jack  Oakie  is  necessarily  the  best  marquee 
oossibilitv,  but  he  is  at  the  same  time  ably 
supported  by  Vivienne  Osborne,  George  E. 
Stone,  Gertrude  Alichael  and  Huntley  Gordon 
in  a  minor  role.  The  title  is  good  box  office, 
3nd  should  be  recognized — and  utilized — as  such. 
The  advertising  may  well  be  in  keeping  with 
the  spirit  of  the  title,  suggesting  vigorous  good 
humor,  loving  and  laughter  and  some  real 
scrapping,  as  the  gobs  do  it. 

Oakie  comes  ashore  with  ambitions  in  the 
direction  of  the  fleet  boxing  championship,  a 
nenchant  for  the  bottle  and  the  a:irl  and  a  line 
nf  smart  cracks — in  his  own  estimation.  He 
fills  with  considerable  dispatch  and  certainty 
for  Miss  Osborne,  who  returns  the  compliment, 
over  the  protest  of  Stone,  self-appointed  man- 
ager for  the  coming  champion.  When  she  re- 
alizes Oakie  cannot  tra,in  on  bad  gin  and  worse 
hours,  she  puts  him  on  strict  training,  until  his 
disgust  sends  him  out  to  a  drink  and  a  meeting 
with  Miss  Michael.  When  he  awakes  next 
morning,  he  discovers  he  has  acquired  a  wife. 
His  conduct  in  elite  surroundings  leads  to  a 
divorce,  but  it  is  too  late.  Miss  Osborne  having 
meanwhile  opened  a  sandwich  shop  to  be  alone 
with  her  hamburgers  and  broken  heart. 

Oakie  meets  the  champion  of  the  fleet  in  a 
fast  ring  sequence  and  is  in  the  process  of 


taking  a  complete  beating,  when  Stone  tells 
him  Miss  Osborne  was  knocked  out  by  the 
champion  the  previous  night  when  he  felt  play- 
ful and  she  did  not.  The  inspiration  there,  he 
cleans  the  canvas  with  the  champion,  followed, 
of  course,  by  the  dressing  room  finish. 

The  exhibitor  has  lively  entertainment  to  sell 
here,  with  a  dash  of  amusement,  a  number  of 
laughs  and  the  active  and  appealing  personality 
of  Jack  Oakie.  The  youngsters  probably  will 
enjoy  it,  and  it  will  not  hurt  them. — Aaronson, 
New  York. 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  James  Cruze.  Screen  play  by  Viola  Brothers 
Shore  and  E.thel  Doherty.  Dialogue  by  Ralph  Spence 
and  Viola  Brothers  Shore.  Cameraman,  Charles  E. 
Schoenbaum.  Sound,  Lodge  Cunningham,  Art  direc- 
tor, Edward  C.  Jewell.  Film  editor,  Viola  Law- 
rence. Release  date,  February  10,  1933.  Running 
time,  68  minutes. 

CAST 

Jonesy   Jack  Oakie 

Red    Dale  Vivienne  Osborne 

Murphy   George  E.  Stone 

Slim   Lincoln  Stedman 

Hartigan   Max  Hoffman,  Jr 

Kay   Whitney  Gertrude  Michael 

Mr.    Whitney  Huntley  Gordon 

Priscilla   Gertrude  Sutton 

Butler   Charles  Coleman 

Mrs.    Perry  Louise  Macintosh 

Mr.    Perry  Crawford  Kent 

Gigolo   Carlos  Alvarado 


The  Crime  of  the  Century 

(Paramount) 
Mystery  Melodrama 

Although  this  melodramatic  mystery  story 
is  somewhat  heavily  dialogued,  it  does  possess 
certain  traits  of  originality,  novelty  and  presen- 
tation, development  of  suspense  and  method  of 
solution  that  will  recommend  it  to  lovers  of 
crime-problem  entertainment.  Straight  drama, 
built  about  a  baffling  series  of  circumstances, 
is  its  underlying  theme,  with  incidental  comedy 
contrast. 

One  unusual  feature  is  the  stopping  of  the 
picture  after  the  second  murder  has  been  com- 
mitted and  after  every  person  who  might  have 
committed  either  crime  is  fully  identified,  pro- 
viding one  minute  for  the  audiences  to  see  if 
they  can  determine  who  is  guilty. 

The  story  opens  with  Dr.  Brandt  excitedly 
demanding  that  Capt.  Riley  and  Lt.  Martin 
arrest  him  before  he  commits  a  robbery  and 
murder  that  he  has  planned. 

Probably  the  best  way  in  which  to  create 
the  maximum  audience  interest  would  be  to 
capitalize  to  the  utmost  on  the  title,  which 
carries  an  impressive  ring,  following  it 
through  with  catchlines  describing  the  charac- 
ters and  asking  questions  as  to  whether  they 
could  commit  the  crimes,  how  and  why. 
Everyone,  except  McKee,  had  a  motive.  Then 
bring  out  the  fact  that  the  picture  stops  for  a 
moment  and  asks  those  questions.  It  might 
also  be  a  good  idea  to  work  out  some  tieups 
with  local  police  chiefs  and  detectives,  show- 
ing them  the  picture  down  to  the  break  and 
using  their  opinions  as  part  of  your  advertising. 
Unless  women  in  your  audiences  are  detective- 
mystery-story-minded  there  will  be  compara- 
tively little  interest  for  them,  but  a  clever 
advance  campaign  can  intrigue  the  interest  of 
the  men  and  older  children.  Shy  away  from 
any  suggestion  of  "terror,"  but  stress  the  novel 
mystery  to  the  utmost. — McCarthy,  Holly- 
wood. 

Produced  and  distributed  by  Paramount.  Directed 
by  William  Beaudine.  From  the  play  "The  Grootman 
Case."  by  Walter  Espe.  Screen  play  by  Florence 
Ryerson  and  Brian  Marlow.  Photographed  by  David 
Abel.  Release  date,  Feb.  24,  1933.  Running  time,  75 
minutes. 

CAST 

Dan  McKee   Stuart  Erwin 

Mrs.  Freda  Brandt   Wynne  Gibson 

Dr.    Emil    Brandt  Jean  Hersholt 

Doris  Brandt   Frances  Dee 

Gilbert  Reid   Gordon  Westcott 

Capt.    Tim   Riley  Robert  Elliott 

Lt.  Frank  Martin  David  Landau 

James  Brandt   William  Janney 

Hilda  Ericson   Bodil  Rosing 

Eric  Ericson   Torben  Myer 

Phillip  Ames   Samuel  S.  Hinds 


FACTS 

ABOUT  THE 
IMMORTAL  STORY  BY 

CHARlfS  DICKENS 


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69000,000*  €€PMMS  €f 
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directed^  with  the  fellcwinct 
distinciuiihed  cast:  t)K€t^lE 
MCem^t,  thanks  tc  H<mI  Heath, 
mVllVe  niHEL  thanks  tc  Patamcunt, 

BcMttara:  hertlf  4#€c  B,  ftcttwciM, 
licnfi  Beiwncre,  heetge  h,4rthur, 
6ectg€ M/ash^  Vit-ginicM  Sale  , 
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II a  t^a^^  He  I  mam  £>  lienny  P^ay 
§€enati€>  by  lUUBlTH  MHPAM 
ftcdu€€d  ty  I.E.  €P4€U/I€li 


Is  What  the  Public  Will  Say  About 

DICKIE  MOORE 


A  HERBERT  RRENON 


PRODUCTION 


March    4,    19  3  3  '  MOTION    PICTURE    HERALD  51 


M  E  E  T  I  N  e  $ 


A  calendar  of  events  and  meeting  dates  of  exhibitor  and  production 
associations  and  other  non-commercial  organizations  in  the  indmtry. 


EAST 


MARCH 

1 —  Allied  Theatres  of  Illinois:  Directors'  meeting, 

at  910  South  Michigan  Avenue,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  H.  Lasker. 

2 —  Associated  Motion  Picture  Advertisers:  Weekly 

luncheon  and  forum,  at  Sardi's,  234  West 
44th  Street,  New  York.  President,  Hal 
Home;  Secretary,  A!  Sherman. 
Allied  Theatres  of  Illinois:  General  monthly 
meeting,  at  Congress  Hotel,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  H.  Lasker. 

3 —  MPTO  of  Western   Pennsylvania:  Directors' 

meeting,  at  425  Van  Braam  Street,  Pitts- 
burgh. President,  William  R.  Wheat,  Jr.; 
Secretary,  Fred  J.  Herrington. 

4 —  New  York  Motion  Picture  Club:  Annual  re- 

ception and  dance  and  Inaugural  Ball,  at 
Waldorf-Astoria  Hotel,  New  York.  Presi- 
dent, Lee  A.  Ochs;  Secretary,  Paul  Gulick. 
Medinah  Athletic  Club:  Dinner-dance  for 
Chicago  trade  unemployed,  Chicago. 
Chairman,  Barney  Balaban. 

6 —  ^Associated     Assistant     Directors:  Directors' 

meeting,  at  251  West  42nd  Street,  New 
York.  President,  Joseph  H.  Nadel;  Secre- 
tary, Saul  E.  Harrison. 

7 —  ^Allied  Theatres  of  Michigan:  Directors'  meet- 

ing, at  607  Fox  Building,  Detroit.  Presi- 
dent, Glenn  A.  Cross;  Secretary,  H.  M. 
Richey. 

8 —  Motion   Picture   Producers  and  Distributors: 

Board  meeting,  at  28  West  44th  Street, 
New  York.  President,  Will  H.  Hays;  Secre- 
tary, Carl  E.  Milliken. 
Allied  Theatres  of  Illinois:  Directors'  meeting, 
at  910  South  Michigan  Avenue,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  H.  Lasker. 

9 —  ^Associated  Motion  Picture  Advertisers:  Weekly 

luncheon  and  forum,  at  Sardi's,  234  West 
44th  Street,  New  York.  President,  Hal 
Home;  Secretary,  Al  Sherman. 
16mm.  Film  Board  of  Trade:  Regular  luncheon 
and  meeting,  at  Hotel  Victoria,  51st  Street 
and  Seventh  Avenue,  New  York.  President, 
G.  P.  Foute;  Secretary,  A.  D.  V.  Storey. 

12 — Film  Forum:  Monthly  meeting,  at  New 
School  for  Social  Research,  66  West  12th* 
Street,  New  York.  President,  Sidney  How- 
ard; Secretary,  Margaret  Larkin. 

15 —  Allied  Theatres  of  Illinois:  Directors'  meeting, 

at  910  South  Michigan  Avenue,  Chicago. 
President,  Aaron  Saperstein;  Secretary, 
Harry  H.  Lasker. 

16 —  Associated  Motion  Picture  Advertisers:  Weekly 

luncheon  and  forum,  at  Sardi's,  234  West 
44th  Street,  New  York.  President,  Hal 
Home;  Secretary,  Al  Sherman. 
The  Lambs:  Monthly  meeting  of  the  council, 
at  130  West  44th  Street,  New  York.  Shep- 
herd, Frank  Crumit. 

20 —  ^Associated     Assistant     Directors:  Regular 

monthly  meeting,  at  251  West  42nd  Street, 
New  York.  President,  Joseph  H.  Nadel; 
Secretary,  Saul  E.  Harrison. 
Associated  Assistant  Directors:  Directors' 
meeting,  at  251  West  42nd  Street,  New 
York.  President,  Joseph  H.  Nadel;  Secre- 
tary, Saul  E.  Harrison. 

21 —  Allied  Theatres  of  Michigan:  Directors  meet- 

ing, at  607  Fox  Building,  Detroit.  Presi- 
dent, Glenn  A.  Cross;  Secretary,  H.  M. 
Richey. 

22 —  Allied  Theatres  of  Illinois:  Directors'  meeting, 

at  910  South  Michigan  Avenue,  Chicago. 


President,  Aaron  Saperstein;  Secretary, 
Harry  H.  Lasker. 

23 —  Associated  Motion  Picture  Advertisers:  Weekly 

luncheon  and  forum,  at  Sardi's,  234  West 
44th  Street,  New  York.  President,  Hal 
Home;  Secretary,  Al  Sherman. 
16mm.  Film  Board  of  Trade:  Luncheon  and 
meeting,  at  Hotel  Victoria,  New  York. 
President,  G.  P.  Foute;  Secretary,  A.  D. 
V.  Storey. 

APRIL 

24-  28 — Society  of  Motion  Picture  Engineers:  An- 

nual spring  meeting,  at  Pennsylvania  Hotel, 
New  York.  President,  Dr.  A.  N.  Gold- 
smith; Convention  Chairman,  W.  C.  Kunz- 
man;  Chairman  of  Arrangements,  Herbert 
Griffin. 


WEST 

MARCH 

1 —  Breakfast    Club:    Weekly    meeting,    at  3213 

Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmie;  Manager,  Harold  B.  Link. 

233  CLUB:  Semi-monthly  meeting,  at  6735 
Yucca  street,  Hollywood.  President,  Otto 
K.  Olesen;  Secretary,  Henry  Otto. 

Brotherhood  of  Studio  Carpenters:  Weekly 
meeting,  at  6474  Santa  Monica  Boulevard, 
Hollywood.  Business  Representative,  J.  F. 
Kearns;  Secretary,  W.  E.  Sparks. 

2 —  Independent  Motion  Picture  Producers'  Asso- 

ciation: Monthly  meeting,  at  6001  Santa 
Monica  Boulevard,  Hollywood. 

6 —  Motion  Picture  Make-up  Artists'  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 
Assistant  Directors'  Association:  Semi-monthly 
meeting,  at  1605  Cahuenga  Boulevard, 
Hollywood.  Executive  in  charge,  Richard 
L'Estrange. 

7 —  Allied  Theatre  Owners  of  California:  Semi- 

monthly meeting,  at  1584  West  Washing- 
ton Boulevard,  Los  Angeles.  President,  G. 
A.  Metzger. 
Troupers,  Inc.:  Semi-monthly  meeting,  at  1642 
El  Centro  Avenue,  Hollywood.  President, 
Joseph  DeGrasse;  Secretary,  Adabelle 
Driver. 

Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,   Richard  L'Estrange. 

Assistance  League:  Weekly  meeting,  at  5604 
DeLongpre  Avenue.  Managing  Director, 
Mrs.  Lee  Wray  Turner. 

Motion  Picture  Relief  Fund:  Monthly  meeting, 
at  5481  Santa  Monica  Boulevard,  Holly- 
wood. Managing  Director,  Mrs.  Abraham 
Lehr. 

International  Brotherhood  of  Electrical  Work- 
ers: Weekly  meeting,  at  5402  Hollywood 
Boulevard,  Hollywood.  President,  H.  D. 
Martin;  Secretary,  A.  P.  Speede. 

The  Wampas:  Weekly  meeting,  at  6700  Sun- 
sel  Boulevard,  Hollywood.  President, 
Frank  Whitbeck;  Secretary,  Carlisle  Jones. 

8—  Breakfast    Club:    Weekly    meeting,    at  3213 

Riverside  Drive,  Los  Angeles.  President, 
Carl  Laemmie;  Manager,  Harold  B.  Link. 
Brotherhood  of  Studio  Carpenters:  Weekly 
meeting,  at  6474  Santa  Monica  Boulevard, 
Hollywood.  Business  Representative,  J.  F. 
Kearns;  Secretary,  W.  E.  Sparks. 
13 — Motion  Picture  Make-up  Artists'  Association: 
Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 


The  Masquers'  Club:  Semi-monthly  meeting, 
at  1765  North  Sycamore  Avenue,  Holly- 
wood.    Harlequin,  Antonio  Moreno. 

14 —  Federated     Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 
Allied  Theatre  Owners  of  California:  Semi- 
monthly meeting,  at  1584  West  Washington 
Boulevard,  Los  Angeles.  President,  G.  A. 
Metzger. 

Assistance  League:  Executive  Committee 
meeting,  monthly,  at  5604  DeLongpre 
Avenue,  Hollywood. 

Wampas:  Weekly  meeting,  at  6700  Sunset 
Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

International  Brotherhood  of  Electrical  Work- 
ers: Weekly  meeting,  at  5402  Hollywood 
Boulevard,  Hollywood.  President,  H.  D. 
Martin. 

15 —  Motion    Picture    Operators'    Union:  Semi- 

monthly meeting,  at  1489  West  Washington 

Boulevard,  Hollywood. 
233   Club:    Semi-monthly   meeting,    at  6735 

Yucca  Street,  Hollywood.     President,  Otto 

K.  Olesen;  Secretary,  Henry  Otto. 
Brotherhood  of  Studio  Carpenters:  Weekly 

meeting,  at  6474  Santa  Monica  Boulevard, 

Hollywood.     Business  Representative,  J.  F. 

Kearns;  Secretary,  W.  E.  Sparks. 

16—  United   Scenic  Artists:   Monthly  meeting,  at 

2560  North  Beachwood  Drive,  Hollywood. 
Executive  in  charge:  William  B.  Cullen. 

19 —  Troupers,  Inc.:  Semi-monthly  meeting,  at  1642 

El  Centro  Avenue,  Hollywood.  President, 
Joseph  DeGrasse;  Secretary,  Adabelle 
Driver. 

20 —  Motion  Picture  Make-up  Artists'  Association: 

Weekly  meeting  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 
Assistant  Directors'  Association:  Semi-monthly 
meeting,  at  1605  North  Cahuenga  Boule- 
vard, Hollywood.  Executive  in  charge, 
Richard  L'Estrange. 

21 —  Federated     Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beach- 
wood Drive,  Hollywood.  President,  Harry 
W.  Scott;  Secretary,  Richard  L'Estrange. 
Wampas:  Weekly  meeting,  at  6700  Sunset 
Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

22—  Breakfast    Club:    Weekly    meeting,    at  3213 

Riverside  Drive,  Los  Angeles.  Manager, 
Harold  B.  Link. 
Brotherhood  of  Studio  Carpenters:  Weekly 
meeting,  at  6474  Santa  Monica  Boulevard, 
Hollywood.  Business  Representative,  J.  F. 
Kearns;  Secretary,  W.  E.  Sparks. 

27 —  Motion  Picture  Make-up  Artists'  Association: 

Weekly  meeting,  at  1666  North  Highland 
Avenue,  Hollywood.  President,  Perc  West- 
more;  Secretary,  Jack  Lloyd. 

28 —  Federated    Motion    Picture    Studio  Crafts: 

Weekly  meeting,  at  2560  North  Beachwood 
Drive,  Hollywood.  President,  Harry  W. 
Scott;  Secretary,  Richard  L'Estrange. 

Breakfast  Club:  Weekly  meeting,  at  3213 
Riverside  Drive,  Los  Angeles.  President, 
Carl   Laemmie;   Manager,    Harold   B.  Link. 

The  Wampas:  Weekly  meeting,  at  6700  Sun- 
set Boulevard,  Hollywood.  President,  Frank 
Whitbeck;  Secretary,  Carlisle  Jones. 

International  Brotherhood  of  Electrical  Work- 
ers: Weekly  meeting,  at  5402  Hollywood 
Boulevard,  Los  Angeles.  President,  H.  D. 
Martin;  Secretary,  A.  P.  Speede. 

29 —  Brotherhood   of  Studio   Carpenters:  Weekly 

meeting,  at  6474  Santa  Monica  Boulevard, 
Hollywood.  Business  Representative,  J.  F. 
Kearns;  Secretary,  W.  E.  Sparks. 


52 


MOTION    PICTURE  HERALD 


March    4,  1933 


PCCDUCTICNS  IN  WCCr 


TITLE 
COLUMBIA 

WRITER  AND  DIRECTOR 

CAST 

STAQE  OP 

Story     by     Joseph     Hergesheimer.  Director! 
Irving  Cummings. 

T  Q  r*  L'    rT  nif"     T?:3riiifl          t*  t  c 

Shooting 

"Soldiers  of  the  Storm" 

Storv   by  Thomson  Burtis.     Director:    D.  Ross 
Lederman. 

Regis  Toomey,  Anita   Page,   Wheeler  Oakman,  Robert 

1— '  1 1 1  o  ^      J_>  a  I  Ua  I  <L          <x  1  Ui i  U C o  o . 

Shooting 

"Grass  Valley" 

Story   by    Lambert   Hillyer.    Director:  Lambert 
i^iiiyei . 

Buck  Jones,  Diane  Sinclair. 

Shooting 

FOX 

"Man-Eater" 

Story   by   James  O.   Spearing.    Director:  Clyde 
E.  Elliott. 

Marion  Burns,  Harry  Woods,  Kane  Richmond. 

Shooting 

"Zoo  in  Budapest" 

Story   by    Melville   Baker  and  John  Kirkland. 
Rirector:  Rowland  V.  Lee. 

Gene  Raymond,  Loretta  Young. 

Shooting 

"Pleasure  Cruise" 

Play  by  Austen  Allen.    Director:  Frank  Tuttle. 

Genevieve    Tobin,    Roland    Young,    Herbert  Mundin, 
Minna  Gombell. 

Shooting 

"Bondage" 

Story  by  Grace  S.  Leake.    Director:  Al  Santell. 

Dorothy  Jordan,  Alexander  Kirkland. 

Shooting 

"Warrior's  Husband" 

Story  by   Julian   Thompson.     Director:  Walter 
Lang. 

Elissa  Landi,  Ernest  Truex,  Marjorie  Rambeau,  David 
Manners,  Helen  Ware,  Helene  Maaison. 

Shooting 

"Pilgrimage" 

Story  by  I.  A.  R.  Wylie.    Director:  John  Ford. 

Marian  Nixon,  Norman  Foster,  Heather  Angel,  Minna 
Gombell,    Frank   Craven,    William    Collier,    Sr.,  Louise 
Carter. 

Shooting 

"Trick  for  Trick" 

Play   by   Vivian   Cosbey.     Director:  Hamilton 
MacFadden. 

Ralph  Morgan,  Victor  Jory,  Tom  Dugan,  Sally  Blane, 
Dorothy  Appleby. 

Shooting 

METRO-GOLD  WYN-MAYER 

"Rivets" 

Director:     Tod  Browning. 

John  Gilbert,  Mae  Clarke,  Robert  Armstrong. 

Shooting 

"The  Man  on  the  Nile" 

Director:  Sam  Wood. 

Ramon  Novarro,  Myrna  Loy,  Reginald  Denny. 

Shooting 

J\Clllllvjli     Hi      V  iCUlia 

Play  by  Robert  E.  Sherwood.    Director:  Sidney 
Franklin. 

John  Barrymore,  Diana  Wynyard,  Frank  Morgan,  Henry 
Travtrs. 

Shooting 

"Gabriel   Over    the  White 
House" 

yVellLCl      J-XUS  LKJi  I  ,      XVd  1  C 1 1      i-»J.  vJ  I  IC  J  y      V  /  1 1  Vj     iV  T  U  g  C I  . 

Shooting 

"Service" 

Play  by   C.   L.   Anthony.     Director:  Clarence 
Brown. 

Lionel  Barrymore,  Lewis  Stone,  Phillips  Holmes,  Benita 
Hume,  Doris  Lloyd,  Colin  Clive. 

Shooting 

"Made  on  Broadway" 

Story   by   Courtenay   Terrett.     Director:  Harry 
Beaumont. 

Robert    Montgomery,    Madge    Evans,    Mae  Clarke, 
Eugene  Pallette. 

Shooting 

"Peg  0'  My  Heart" 

Z.  Leonard. 

A'larinti       Tiavif'c        ilncli^w       'itfai/i^nc        AIot^  AT*'iiit1-h--i 

■•■'■lax  l\Jll        l-^ciVltO,         V./li3i>-»W         OUCVCI1&,        xTlctll         1*  J.  (J  W  U 1  d  J'  » 

Juliette  Compton. 

Shooting 

PARAMOUNT 

"A  Bedtime  Story" 

Story  by  Waldemar  Young  and  Nunnally  John- 
son.   Director:     Norman  Taurog. 

Maurice  Chevalier,  Helen  Twelvetrees,  E'dwai'd  Everett 
Horton,  Minor  Watson,  Leah  Ray. 

Shnotinc 

Terror  Aboard" 

Slory     by     Robert     Presnell.     Director:  Paul 
Sloane. 

Wynne    Gibson,    Gary    Grant,    Charles    Ruggles,  John 
Halliday,  Adrienne  Ames,   William  Janney. 

Shooting 

"The  Shame  of  Temple 
Drake" 

Story  by  William  Faulkner.    Director:  Stephen 
Roberts. 

Miriam  Hopkins,  Jack  LaRue,  William  Gargan,  William 
Collier,  Sr.,  Irving  Pichel,  Sir  Guy  Standing,  Elizabeth 
Patterson,  Kent  Taylor. 

Shooting 

"Song  of  Songs" 

Story  by  Henry  Sudermann.    Director:  Rouben 
Mamoulian. 

Marlene    Dlet^rich,    Brian    Aherne,    Richard  Bennett, 
Hardie   Albright,   Alison  Skipworth. 

Shooting 

"Under  the  Toiito  Rim" 

Story  by  Zane  Grey.    Director:     Henry  Hatha- 
way. 

Stuart  Erwin,  Fred  Kohler,  Raymond  Hatton,  Verna 
Hillie,   Patricia   Farley,   Kathleen  Burke. 

Shooting 

"Supernatural" 

Story    by    Victor   Halperin.     Director :  Garnett 
Weston. 

Carole    Lombard,    Alan    Dinehart,    Randolph  Scott, 
H.  B.  Warner,  Beryl  Mercer. 

Shooting 

UNITED  ARTISTS 

"I  Cover  the  Waterfront" 

Story  by  Max  Miller.    Director:   James  Cruze. 

Claudette  Colbert,  Ben  Lyon,  Ernest  Torrence. 

Shooting 

RKO-RADIO 

"Son  of  the  Border" 

Story    by    Wellyn    Totman.     Director:  Lloyd 
Nosier. 

Tom  Keene,  JuHe  Haydon,  Creighton  Chaney,  Edgar 
Kennedy. 

Shooting 

WARNER  BROS. 

"The  Mayor  of  Hell" 

Play  by  Islin  Auster..  Director:  Archie  Mayo. 

James  Cagney,  Glenda  Farrell. 

Shooting 

"Narrow  Corner" 

Story  by  Somerset  Maugham.    Director :  Alfred 
E.  Green. 

Douglas  Fairbanks,  Jr.,  Patricia  Ellis,  Dudley  Digges, 
Ralph  Bellamy. 

Shooting 

WARNER-FIRST  NATIONAL 

"Lilly  Turner" 

Play   by   Philip  Dunning  and   George  Abbott. 
Adaptation  by  Robert  Lord.    Director:  William 
A.  Wellman. 

Ruth    Chatterton,     George    Brent,     Frank  McHugh, 
Marjorie  Gateson,  Robert  Barrat. 

Shooting 

"Gold  Diggers  of  1933" 

Story  by  Avery   Hopwood.     Director:  Mervyn 
LeRoy. 

Warren   William,   Joan    Blondell,   Ruby   Keeler,  Dick 
Powell,  Aline  MacMahon,  Guy  Kibbee,  Ginger  Rogers, 
Allen  Jenkins,  Ned  Sparks. 

Shooting 

March    4,  1933 


MOTION    PICTURE  HERALD 


53 


THEATRE  RECEIPTS 


II  .'I 


mill 


Theatre  receipts  from  I  20  houses  in  20  key  cities  of  the  country  for  the  calen- 
dar week  ended  February  25,  1933,  totaled  $1,364,258,  an  increase  of  $2,444 
over  the  previous  calendar  week,  ended  February  18,  when  122  theatres  in  20 
cities  reported  an  aggregate  gross  of  $1,361,814.  During  the  more  recent  period 
no  new  high  individual  record  figures  were  recorded;  two  new  "lows"  were  listed. 

(Copyright,  1933:    Reproducttem  of  material  from  this  department  without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Boston 


Theatres 


Fenway   ...  . 

1  800 

30c-50c 

Keith's   

3,500 

Keith-Boston    . . 

2,900 

2Sc-50c 

Loew'i  Orpheun 

25c-50c 

Loew'i  SUte.... 

3.700 

25c-SOc 

1,800 

50c-$1.50 

Metropolitan  . . . 

4,350 

35c-65c 

1,800 

30c-50c 

BufFalo 

3,500 

30c-55c 

3.000 

25c 

Great  Lakes  ... 

3,000 

25c-40c 

Hippodrome  .... 

2.100 

25c 

300 

2Sc-40c 

3,300 

25c 

4,000 

3Sc-68c 

2,284 

2Sc-S0c 

3.940 

35c-68c 

2.509 

3Sc-75c 

United  Artists  . 

1,700 

35c-68c 

Cleveland 

Allen   

3,300 

15c-35c 

Mall   

753 

lSc-2Sc 

Ohio   

1,500 

50c-$1.50 

State   

3,400 

50c-$1.5O 

1,900 

2Sc-35c 

535 

15c-35c 

Warner's  Lake.. 

800 

15c-S0c 

Denver 

1,500 

S5c-$1.65 

1,700 

15c-25c 

2,500 

25c-50c 

Huffman's  Riaho 

900 

20c-40c 

2.600 

25e-40c 

2,000 

25c-40c 

Detroit 

2,750 

25c-40c 

2,700 

15c-40e 

Fox   

5,100 

lSc-40c 

4,000 

25c -50c 

United  Artists.. 

2,000 

25c-30c 

Current  Week 

Picture  Gross 

"Dangerously  Yours"  (Fox)  and..  12,000 
"Deception"  (Col.) 

"Topaze"    (Radio)    18,000 

"Child  of  Manhattan"   (Col.)   16,000 

"What!     No  Beer?"   (MGM)....  17,500 

"What!     No    Beer?"    (MGM)....  19.000 


"Cavalcade"    (Fox)    12,000 

(4th  week) 
"The  Woman  Accused"   (Para.)..  38,000 

"Dangerously  Yours"  (Fox)  and..  17,000 
"Deception"  (Col.) 


Previous  Week 

Picture  Gross 

"Sign  of  the  Cross"   (Para.)   13.500 

"As  the  Devil  Commands"  (Col.)  17,000 

"Nagana"    (U.)    16,500 

"Secret  of  Madame  Blanche"   17,000 

(MGM) 

"Secret  of  Madame  Blanche"   18,500 

(MGM) 

"Cavalcade"    (Fox)    11,000 

(3rd  week) 

"20,000    Years    in    Sing    Sing"....  37,000 

(F.  N.) 

"Sign  of  the  Cross"  (Para.)   16,500 


"State  Fair"   (Fox)    24,800      "Tonight    Is    Ours"  (Para.). 

"Kongo"    (MGM)    and    "Face   in  6,000 

the  Sky"  (Fox) 

"Sign   of   the   Cross"    (Para.)....  12,300 

".Son-Daughter"    (MGM)    and....  5,900 
"He  Learned  About  Women"  (Para.) 

"Bezimienni  Bohaterowie"  (Capital)  1,400 
(10  days) 

"The  Death  Kiss"  (World  Wide)  6,800 
and  "The  Crusader"  (Majestic) 


16,100 


"Payment  Deferred"  (MGM)  and  7,000 
"Follow   the   Leader"  (Para.) 

"The  Mummy"  (U.)    8,200 

"Luxury    Liner"    (Para.)   6,800 

"Goona    Goona"    (First   Div.)   380 

(8th  week — 4  days) 

"No  More  Orchids"  (Col.)  and....  7,400 
"Speed   Demon"  (Col.) 


"The  Woman  Accused"  (Para.)..  37,000 

"Parachute  Jumper"   (W.   B.)....  6,500 

"20,000  Years  in  Sing  Sing"   9,000 

(F.  N.)   (2nd  week) 

"Topaze"  (Radio)    23,000 

"Hallelujah,  I'm  a  Bum"  (U.A.)..  5,000 

(2nd  week) 


"Dangerously  Yours"  (Fox)  and..  7,500 
"West  of  Singapore"  (Monogram) 

"Whistling  in  the  Dark"   (MGM)  1,500 

"Cavalcade"  (Fox)    10,500 

"Sign  of  the  Cross"  (Para.)   20,000 

"Secret  of  Madame   Blanche"   5,500 

(MGM) 

"Road  to  Life"    (Amkino)   2,000 

"The  King's  Vacation"  (W.  B.)..  6.100 
(25c-50c) 


"Cavalcade"    (Fox)    10,000 

"Unholy    Love"    (Allied)   3,100 

"Sign  of  the  Cross"  (Para.)   12,500 

"Laughter  in  HeH"  (U.)   1,200 

(3  days) 

"Nagana"    (U.)    1,500 

(4  days) 

"The  King's  Vacation"  (W.  B.)..  13,500 

"Frisco   Jenny"    (F.N.)    2,750 

(3  days) 

"20,000  Years  in  Sing  Sing"   3,500 

(F.  N.)  (4  days) 

"Topaze"  (Radio)    5,200 

"Whisthng  in  the  Dark"  (MGM)  3,300 
(25c-40c) 

"Dangerously    Yours"    (Fox)   11,400 

"Employees'  Entrance"   (F.   N.)..  12,600 

"The  Kid  From  Spain"  (U.  A.)..  4,400 
(3rd  week) 


"Secret   of  Madame   Blanche"....  33,000 
(MGM) 

"Hard  to  Handle"   (W.  B.)   9,500 

"20,000  Years  in  Sing  Sing"  (F.N.)  21,000 
(1st  week) 

"Child    of    Manhattan"    (Col.)   22,000 

"Hallelujah,  I'm  a  Bum"  (U.A.)..  14,000 
(1st  week) 


"Magic  Night"  (U.  A.)  and....  3,350 
'Manhattan    Tower"  (Remington) 

'Luxury    Liner"    (Para.)   1,200 


"Hot  Pepper"   (Fox)   25,000 

"Son -Daughter"    (MGM)    5,000 

"Soviets   on    Parade"    (Amkino)..  1,800 

"Employees'   Entrance"   (F.   N.)..  4,100 


•Crooner"    (F.    N.)   3,800 

•Son -Daughter"    (MGM)    9,000 

(Fox)   900 

B.)....  1,600 
13,500 


"Robbers'  Roost" 

(3  days) 
"Parachute   Jumper"  (W 

(4  days) 

"Mystery  of  the   Wax  Museum' 
(W.  B.) 

"Mysterious    Rider"    (Para.)   2,000 

(3  days) 

"Frisco   Jenny"    (F.    N.)   4,000 

(4  days) 


"Child    of    Manhattan"    (Col.)....  5,600 

"Parachute  Jumper"   (W.   B.)....  4,500 

"State    Fair"    (Fox)   12,600 

"Hard  to  Handle"   (W.  B.)   9,500 

"The  Kid   From   Spain"   (U.   A.)  6,200 
(2nd  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  12-5  "Frankenstein"  

Low  3-25-32  "Explorers  of  the  World". 
High  4-9-32  "Steady  Company"  

Low  2-23-33  "Child  of  Manhattan".... 

High  1-24  "Hell's  Angels"  

Low  2-16-33  "Secret  of  Madame  Blanche" 

High  6-18-32- 

"Hell  Divers"  "Possessed"  and ) 
"Sin  of  Madelon  Claudet"  ) 

Low  2-16-33  "Secret  of  Madame  Blanche" 


27,000 
16.000 
26,800 
16,000 
32.500 
17,000 


26,000 
18,500 


High  1-31  "No  Limit"   44.500 

Low  7-4  "I  Take  This  Woman"   30.000 


High  3-28  "My  Past"    39.500 

Low  2-10-33  "Frisco  Jenny"   10.000 

High  2-14  "Cimarron"    25.600 

Low  12-9-32  "Rain"    4,700 

High  8-8  "Politics"    35.100 

Low  2-10-33  "Hot  Pepper"   5,800 

High  2-14  "Free  Love"    26,300 

Low  7-16-32  "New  Morals  for  Old"....  4.200 


High  4-11  "Ten  Cents  a  Dance"   24,100 

Low  2-10-33  "Hypnotized"  and  1 

"Trailing  the  Killer"  f  5,100 


High  1-23-32  "Two  Kinds  of  Women"  67.000 

Low  12-22-32  "The  Match  King"   20,000 

High  2-7  "Doorway  to  HeU"    38,170 

Low  2-10-33  "HeUo,  Everybody"   5,500 

High  3-7   "My   Past"    46.750 

Low  12-22-32  "Secrets  of  the  French 

Police"    13,000 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  12-15-32  "False  Faces"    14.000 

High  3-21  "City  Lights"    46.562 

Low  11-18-32  "Magic  Night"    8.200 


High   1-30-32  "Hell   Divers"   26,000 

Low  1-27-33   "With  Williamson  Beneath  ) 

the  Sea"  and  "Beauty  Parlor"       ]  3,000 


High  12-5  "Possessed"    30,000 

Low  6-20  "Vice  Squad"    14,000 


High  10-3  "Five  Star  Final"   15,000 

Low  7-4  "Big  Business  Girl"    2.000 


High  8-8  "Politics"    25.000 

Low  2-8-33  "Hello,  Everybody"   8.00O 


High  1-10  "Hell's  Angels"    22,000 

Low  6-25-32  "Forgotten  Command-  ) 
ments"  and  "Reserved  for  Ladies"  ]  3,450 


54 


MOTION    PICTURE  HERALD 


March    4,    193  3 


CTHEATCE  CCCEIPTS  — CONT'D] 


Theatres 


Hollywood 

Chinese  ..........  2,500  55c-$1.65 

Pantages    3,000  25c-40c 

W.  B.  Hollywood  3,000  25c-50c 

Indianapolis 

Apollo    1,100  25c-40c 

Circle    2,800  25c-35c 

Indiana    3,300  2Sc-40c 

Lyric    2,000  25c-40c 

Palace    2,800  25c-40c 

Kansas  City 

Apollo   1,150  50c-$l-00 

Mainstreet    3,049  25c-50c 

Midland    4,000  25c 

Newman    2,000  2Sc-50c 

Uptown    2,000  25c-40c 


Current  Week 


Picture 


"Cavalcade"    (Fox)    16,400 

(6th  week) 
"Face  in  the  Sky"  (Fox)  and.... 
"Goldie   Gets  Along"  (Radio) 


'The  King's  Vacation"  (W.  B.).. 


5,000 
10,500 


'State  Fair"  (Fox)    5,000 

(2nd  week) 
"Mystery   of   the   Wax  Museum" 

(W.  B.) 

"The  King's  Vacation"  (W.  B.).. 


"Smoke  Lightning"  (Fox)   

"What!     No   Beer?"  (MGM)... 


5,000 
8,000 
7,000 
6,000 


4,000 


Previous  Week 


Gross  Picture 


Gross 


"Cavalcade"    (Fox)    15,900 

(5th  week) 

"Vampire  Bat"  (Majestic)  and   4,100 

"Devil's  Playground"  (Principal) 


"Mystery  of  the  Wax  Museum". 
(W.  B.) 


9,600 


"State    Fair"    (Fox)   7,000 

(1st  week) 
"Employees'  Entrance"  (F.  N.) 


"Sign   of   the   Cross"  (Para.)  

"The   Unwritten   Law"  (Majestic) 

"Secret   of   Madame  Blanche"  

(MGM) 


3,500 
13,000 
7,000 
6,000 


"Cavalcade"  (Fox)   

"Penguin  Pool  Murder"  (Radio)..    10,500      "Past  of  Mary  Holmes"  (Radio). 


8,000 


"What!    No  Beer?"  (MGM)   8,000 

(7  days  and  Sat.  midnite  show) 

"She  Done  Him  Wrong"  (Para.)..  10,200 
(7  days  and  Sat.  midnite  show) 

"State    Fair"    (Fox)   4,200 

(3rd  week) 


"The  Big  Drive"  (First  Div.)   7,500 

(7  days  and  Sat.  midnite  show) 

"Sign  of  the  Cross"  (Para.)   13,500 

(9  days  and  Sat.  midnite  show) 

"State  Fair"  (Fox)   7,000 

(2nd  week) 


High  and  Low  Gross 

(Tabulktiao  covers  period  from  January,  1931 
to  flate) 


High  7-31  "Trader  Horn"    36,000 

Low  10-31  "Yellow  Ticket"    9,000 

High  4-30-32  "Careless  Lady"   22,400 

Low  2-15-33  "Vampire  Bat"  and  ) 

"Devil's    Playground"       j  4,100 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honor  of  the  Family"    7,000 


High  6-13  "Daddy  Long  Legs"    10,000 

Low  8-20-32  "Jewel  Robbery"    2,500 

High  2-14  "Cimarron"    13,000 

Low  2-17-33  "Employees'   Entrance"   3,500 

High  1-17  "Her  Man"    25,000 

Low  9-10-32  "Bring  'Em  Back  Alive"..  5,000 


High  5-2  "Trader  Horn"    22,000 

Low  12-30-32  "Fast  Life"    4,000 


High  l-9-?2  "Peach  o'  Reno"    25,500 

Low  12-29-32  "Little  Orphan  Annie"  7 

and  "The  Half  Naked  Truth"  J  5,000 

High   I-S-33    "Strange   Interlude"   30,000 

Low  12-8-32  "Man  Against  Woman"..  6,000 

High  2-27-32  "Shanghai  Express"    25,000 

Low  12-8-32  "Evenings  for  Sale"   5,000 

High  1-10  "Girl  of  the  Golden  West"..  8,000 

Low  S-21-32  "Lena  Rivers"   2,000 


Los  Angeles 


Loew's  State  ... 

2,416 

25c-40c 

Paramount  .... 

3,596 

25c-40c 

RKO   

2,700 

25c-55c 

W.  B.  Downtown 

2,400 

25c-50c 

W.  B.  Western. 

2,400 

2Sc-45c 

"Secret    of   Madame   Blanche"   14,500 

(MGM) 

"The  Woman  Accused"  (Para.)..  14,000 

"Lucky  Devils"   (Radio)   and   4,000 

"Follow  the  Leader"  (Para.) 

"The   King's   Vacation"    (W.B.)..  12,100 

"Mystery   of  the   Wax  Museum"  4,800 
(W.  B.) 


"State    Fair"    (Fox)   15,750 

(2nd  week) 
"Crime   of   the   Century"    (Para.)  16,400 


"diild  of  Manhattan" 


"Mystery  of  the   Wax  Museum' 
(W.  B.) 

"Employees'   Entrance"    (F.  N.)., 


(Col.)   5,300 

11,500 
4,900 


High  10-2S  "Susan  Lenox"    39,000 

Low  3-5-32  "The  Silent  Witness"    6,963 

High   10-31   "Beloved  Bachelor"    41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 


High  2-7  "Little  Caesar"    27,000 

Low  4-23-32  "Destry  Rides  Again"  ....  6,200 


Minneapolis 

Century    1,640  2Sc-40c 

Lyric    1,238  2Sc-40c 

RKO  Orpheum  .  2,900  25c-55c 

State    2,300  25c-55c 

Montreal 

Capitol    2,547  25c-60c 

His   Majesty's..  1,600  7Sc-$l.S0 

Imperial    1,914  15c-50c 

Loew's    3,115  25c-75c 

Palace    2,600  25c-7Sc 

Princess    2,272  25c-60c 

New  York 

Astor    1,120  55c-$2.20 

Cameo                      S^9  25c-7Sc 

Capitol    4,700  35c-$1.65 

Embassy                   598  2Sc 

Gaiety                     8D7  55c-$1.65 

Mayfair    2,300  35c-85c 

Palace    2,500  25c-75c 

Paramount    3,700  35c-99c 

Rivoli   2,103  40c-85c 

RKO  Music  Hall  5,945  35c-$1.65 

RKO  Roxy  ....  3,700  3Sc-$1.65 

Roxy    6,200  25c-35c 

Strand    3,000  25c-85c 

Winter  Garden..  1,949  25c-7Sc 


"Hard  to  Handle"  (W.  B.)   4,500 

'What!     No  Beer?"  (MGM)   2,000 

  8,000 

(Para.)   7,500 


'Topaze"   (Radio)  .. 

(2Sc-50c) 
"Sign  of  the  Cross" 


'Animal  Kingdom"  (Radio)  and..  11,000 
■'Penguin   Pool   Murder"  (Radio) 

"Cavalcade"    (Fox)    10,500 

(2nd   week)  (50c-$l.S0) 

"Les  Trois  Mousquetaires"    3.000 

(French) 


'Under- Cover  Man"  (Para.). 


14,000 


"Sign  of  the  Cross"  (Para.)   12,500 

(2nd  week) 

'Hallelujah,  I'm  a  Bum"   (U.A.)  10,500 

and  "Breach  of  Promise"  (World  Wide) 


"Rasputin  and  the  Empress"  

(MGM)    (9th  week) 
"The  Big  Drive"  (First  Div.)  

"What!     No  Beer?"  (MGM).... 

(2nd  week) 
All  Newsreel   

"Cavalcade"  (Fox)  

(7th  week) 
"Nagana"  (U.)  

(8  days) 

"Lucky    Devils"  (Radio)  


"She  Done  Him  Wrong"  (Para.) 

(2nd  week) 
"Hallelujah,  I'm  a  Bum"  (U.A.).. 

{2nd  week-6V2  days) 
"The   Great  Jasper"  (Radio)  

"The  Face  in  the  Sky"  (Fox).... 

"The   Ghost  Train"   

(Gaumont-British) 
"Mystery  of  the  Wax  Museum".. 

(W.  B.) 

"Grand    Slam"    (F.  N.)  


9.639 
5,700 
43,019 
6,819 
12,700 
10,000 

5,800 
66,800 
12,100 
89,631 
29,077 
21,150 
21,023 

9.500 


"Frisco   Jenny"    (F.    N.)   4,500 

"Luxury    Liner"    (Para.)   2,000 

"No   Other    Woman"    (Radio)....  10,000 

"Strange  Interlude"    (MGM)   7,000 


"The  Mummy"  (U.)  and  "They..  10,500 
Just  Had  to  Get  Married"  (U.) 

"Cavalcade"    (Fox)    13,000 

(1st  week) 

"Le  Fils  a  Papa"  (French)  and..  2,000 
"Quand  Te  Tues-Tu?"  (French) 


"Blessed  Event' 


(W.   B.)   12,000 

(Para.)   15,500 


"Sign  of  the  Cross 
(1st  week) 

"Man  Against  Woman"  (Col.)  and  7,000 
"Air  Hostess"  (Col.) 


"Rasputin   and   the   Empress"....  8,868 

(MGM)   (8th  week) 

"Maedchen    in    Uniform"   4,300 

(Krimsky  &  Cochran)  (4th  week) 

"Whatl     No  Beer?"  (MGM)....  55,350 

(1st  week) 

All    Newsreel    6,425 

"Cavalcade"    (Fox)    12,750 

(6th  week) 

"They  Just  Had  to  Get  Married"  10,000 
(U.)  (6  days) 

"State  Fair"  (Fox)    9,450 

"She  Done  Him  Wrong"  (Para.)  58.600 

(1st  week) 

"Hallelujah,  I'm  a  Bum"  (U.A)..  21,600 

(1st  week) 

"Topaze"   (Radio)    100,956 

"Child  of  Manhattan"  (Col.)   33,792 

"Terror   Trail"    (U.)   15.500 

"Hard  to  Handle"   (W.   B.)   14,002 

(2nd  week) 

"The  King's  Vacation"  (W.  B.)..  6,391 


High  5-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 


High   1-2-32  "Sooky"    10,000 

Low  12-24-32  "Rain"    6,000 


High  1-10  "Just  Imagine"    18,000 

Low   12-23   "The  Guardsman"  and  1 

"The   Tip-OflE"  j  8,000 


High  1-17  "Office  Wife"    10,000 

Low  12-23-32  "Cendrillon  de  Paris"  ) 
and  "Le  Fils  de  I'Autre"  j 
High  4-2-32  "Fireman,  Save  My  Child" 

Low  7-18  "Stepping  Out"   

High  4-2-32  "One  Hour  With  You".... 
Low  12-23-32  "Life  Begin 


High 
Low 


1,800 
16,500 
9,000 
19,500 

nns"    8,500 

4-1  "City  Lights'^'    22,500 

12-23-32  "The  Crusader"  and  ) 

r"  J  6,000 


'Hearts  of  Humanity" 


High  1-2-32  "Hell  Divers"    24,216 

Low  11-14  "The  Champ"    18,759 


High  1-9-32  "Mata  Hari"    110,466 

Low  2-2-33  "Whistling  in  the  Dark"..  23,600 

High  1-3  Newsreels    9,727 

Low  11-3-32  Newsreels    5,200 


High  12-12  "Frankenstein"    53,800 

Low  4-30-32  "Cohens  and  Kellys  in  Hol- 
lywood   7,600 


High  2-7  "Finn  and  Hattie"    85,900 

Low  2-2-33   "Hello,   Everybody"   15,600 

High  1-9-32  "Dr.  JekyU  and  Mr.  Hyde"  67,100 

Low  7-29-32  "Igloo"    8,000 


High  1-1-33  "DeUcious"    133,000 

Low  1-26-33  "Air  Hostess"    9,100 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-33  "The  Missing  Rembrandt"..  8,012 

High  9-19  "Five  Star  Final"    59,782 

Low  1-19-33  "Hypnotized"    3,299 


March    4,  1933 


MOTION    PICTURE  HERALD 


55 


CTHEATCE  CECEIPTS  —  CCNT'C] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Oklahoma  City 

Capitol    1,200  10c-40c 

Criterion    1,700  10c-S5c 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-55c 

Omaha 

Orpheum    3,000  25c-50c 

25C-40C 

State    1,200  2Sc 

World    2,500  25c-40c 

Philadelphia 

Arcadia    600  25c- 50c 

Boyd    2,400  40c-55c 

Earle    2,000  40c-65c 

Fox    3,000  35c-75c 

Karlton    1,000  30c- 50c 

Keith's    2,000  15c-35c 

Locust    1,400  5Sc-$I.6S 

Stanley    3,700  40c-55c 

Stanton    1,700  30c-55c 

Portland,  Ore. 

Broadway    1,912  25c-40c 

Liberty    1,800  15c-25c 

Oriental    2,040  25c-35c 

Rialto    1,400  15c-25c 

RKO  Orpheum  .  1,700  25c-55c 

United    Artists..  945  25c-40c 

San  Francisco 

Embassy    1,380  25c-3Sc 

Filniarte    1,400  25c-50c 

Golden  Gate   2,800  25c-65c 

Paramount    2,670  25c-75c 

St.  Francis   ....  1,435  50c-$1.50 

United  Artists..  1,200  25c-50c 

Warfield    2,700  -  35c-90c 

Seattle 

Blue  Mouse  ....  950  25c-55c 

Fifth  Avenue...  2,750  25c-55c 

Liberty    2,000  10c-25c 

Music  Box   950  25c-55c 

Paramount    3,050  25c-S5c 

Washington 

Columbia    1,232  25c-40c 

Earle    2,323  25c-66c 

Fox    3,434  25c-66c 

Loew's  Palace..  2,363  35c-55c 

Metropolitan   ...  1,600  2Sc-55c 

Rialto    1,900  2Sc-55c 

RKO  Keith's....  1,832  25c-55c 


"Ladies  They  Talk  About"  (W.B.)  3,200 

"She  Done  Him  Wrong"   (Para.)  5,200 

"Smoke  Lightning"   (Fox)   1,100 

(4  days) 

"Laughter   in  Hell"   (U.)   1,200 

(3  days) 

"State   Fair"    (Fox)   8,500 

(8  days) 

"Man   Against   Woman"    (Col.)..  6,000 
(3  days) 

"Topaze"    (Radio)    3,350 

4  days) 

"Cavalcade"    (Fox)    2,500 

(55c -$1.10) 

"20,0:X)  Years  in  Sing  Sing"  (F.N.)  5,500 
and  "Infernal  Machine"  (Fox) 

"Fast   Life"   (MGM)   2,200 

(6  days) 

"The  King's  Vacation"  (W.  B.)..  11,500 

"Ladies  They  Talk  About"  (W.B.)  17,000 
(6  days) 

"State  Fair"  (Fox)    18,500 

(2nd  week -6  days) 

"Animal   Kingdom"    (Radio)   5,700 

(6  days) 

"Oft'icer    13"    (Allied)   6,200 

(6  days) 

"Cavalcade"   (Fox)    10,000 

(3rd  week-6  days) 

"Island   of   Lost   Souls"    (Para.)..  12,000 

(6  days) 

"Son-Daughter"    (MGM)    8,000 

(6  days) 

"State   Fair"    (Fox)    8,000 

"She  Done  Him  Wrong"   (Para.)  2,000 

"The  King's  Vacation"  (W.B.)...  3,000 

"Cavalcade"    (Fox)    6,000 

(55c-$(1.10)   (11  days) 

"Child  of  Manhattan"  (Col.)......  8,500 

"Hallflu.'ah.   I'm   a   Bum"    (U.A.)  2,300 


"Explorers  of  the  World"  (Raspin)  5,000 
(25c-50c) 

"Soviets  on  Parade"  (Amkino)   2,150 

(2nd  week) 
"Child  of  Manhattan"   (Col.)   20,000 


"State   Fair"  (Fox)  

(2nd  week -10  days) 
"Cavalcade"  (Fox)  


20,000 
12,500 


"Hallelujah,  I'm  a  Bum"  (U.  A.)  6,500 

(2nd  week) 
"Hard  to  Handle"    (W.    B.)   24,000 


"Mystery  of  the  Wax  Museum". 
(W.  B.) 

"Sign  of  the  Cross"  (Para.)  

(55c-75c) 

■'Man  Against  Woman"  (Col.)... 
'The  King's  Vacation"  (W.  B.). 
'She  Done  Him  Wrong"  (Para.). 


3,750 
12,000 

4,250 
4,750 
7,500 


"Whistling  in  the  Dark"  (MGM)  3,000 

"Blondie    Johnson"    (F.    N.)   15,500 

"Island  of  Lost   Souls"    (Para.)..  21,000 

"State    Fair"    (Fox)   17,500 

"King's  Vacation"   (W.   B.)   9,000 

"Private  Jones"  (U.)    8,500 

"Topaze"  (Radio)   9,000 


Picture 


Gross 


"Secret  of  Madame  Blanche"  ....  2,900 
(MGM) 

"Sign  of  the  Cross"  (Para.)   8,000 

(10c-75c) 

"Second   Hand   Wife"    (Fox)   1,200 

(4  days) 

"Air  Hostess"    (Col.)    1,000 

(3  days) 

"Dangerously  Yours"  (Fox)    3,100 

(6  days) 


"Child    of    Manhattan"    (Col.)....  5,000 
(3  days) 

"Nagana"   (U.)    4,000 

(4  days) 

"Billion    Dollar    Scandal"    (Para.)  800 
(4  days) 

"Whistling  in  the  Dark"   (MGM)  750 
(3  days) 

"Son-Daughter"  (MGM)  and....  5,500 
"The  Match  King"   (F.  N.) 


"Hot    Saturday"    (Para.)....   1,600 

(4  days) 

"Animal    Kingdom"    (Radio)   13,000 

(6  days) 

"Madame  Butterfly"  (Para.)   14,000 

(6  days) 

"State  Fair"  (Fox)    28,000 

(1st  week-6  days) 

"Parachute  Jumper"   (W.   B.)....  2,800 

(5  days) 

"Secrets   of   Wu    Sin"   7,000 

(Chesterfield)   (6  days) 

"Cavalcade"    (Fox)    11,000 

(2nd  week-6  days) 

"Sign  of  the  Cross"  (Para.)   12,000 

(6  days) 

"Mystery  of  the  Wax  Museum"..  8,500 
(W.  B.)  (6  days) 


"Sign    of   the   Cross"  (Para.).. 
(8  days) 

"The  Match  King"  (F.  N.).... 


'Hard  to  Handle"   (W.  B.). 


'Me  and  My  Gal"  (Fox). 

(5  days) 
"Lucky    Devils"  (Radio). 


6,500 
1,200 
2,500 
1,500 
9,800 
2,500 

4,000 


'The  Kid  From  Spain"  (U.  A.).. 
(2nd  week) 


"Crooked  Circle"  (World  Wide). 


"Soviets   on    Parade"    (Amkino)..  2,500 

(1st  week; 
"Thev  Just  Had  to  Get  Married"  17,500 
'(U.) 

"State    Fair"    (Fox)    18,500 

(1st  week) 


"Hallelujah,  I'm  a  Bum"  (U.  A.)  10,000 

(1st  week) 

"Dangerously    Yours"    (Fox)   16,000 


"The  Kid  From  Spain"  (U.  A.)..  3,500 

(3rd  week) 

"Son-Daughter"  (MGM)  and  "The  6,000 
Devil   Is   Driving"  (Para.) 

"Trailing  the  Killer"  (World  Wide)  3,500 

"Ladies  They  Talk  About"  (W.B.)  3,750 


'State  Fair"  (Fox). 


7,500 


"Trailing  the  Killer"  (World  Wide)  3,200 

"Mystery  of  the  Wax  Museum"  16.000 
(W.  B.) 

"Dangerously   Yours"   (Fox)    ....  23,000 

"Secret  of  Madame  Blanche"  ...  14,000 
(MGM) 

"Hello    Everybody"    (Para.)   3,500 

(2nd  week) 

"Back  Street"  (U.)    3,500 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  2-7  "Illicit"   11,000 

Low  2-18-33  "Secret  of  Madame  Blanche"  2,900 

High  2-21   "Cimarron"   15,S00 

Low  2-11-33  "Hello,  Everybody"   3,000 

High  1-24  "Under  Suspicion"   7,200 

Low  6-20  "Big  Fight"  and  ) 

Drums  of  Jeopardy"        )  900 

High  9-19  "Young  As  You  Feel"   11,000 

Low  1-21-33  "Bitter  Tea  of  General  Yen"  2,900 


High  2-14  "Cimarron"   25,S5b 

8,500 


Low  2-10-33  "They  Just  Had  to  Get) 
"No  Other  Woman"  J 


Married"  and 


High  3-14  "Trader  Horn"  

Low  2-10-33  "The  Devil  Is  Driving"  | 


High  4-11 
Low  11-28 


10,000 
1,000 

16,000 

"The  Cisco  Kid"   4,500 


and  "The  Intruder" 
"Men  C:all  It  Love" 


High  12-17  "The  Guardsman"  . 
Low  10-1-32  "Make  Me  a  Star" 


6,500 
1,500 


High  1-5-33  "Breach  of  Promise". 

Low  7-23-32  "Miss  Pinkerton"   

High  2-7  "Man  Who  Came  Back" 

Low  6-18-32  "Mystery  Ranch"  

High  5-2  "City  Lights"   

Low    2-16-33    "Parachute  Jumper" 


High  1-30-32 

Low  2-23-33 


"Arrowsmith" 
'Officer  13"... 


29,000 
12,500 
40,000 
15,000 
8,000 
2,800 

27,000 
6,200 


High  12-19  "Frankenstein"  .... 

Low  7-25  "Rebound"   

High  3-21  "Last  Parade"  .... 
Low   11-17-32  "All  American" 


31,000 
8,000 

16,500 
6,000 


High  1-10  "Min   and  Bill"....:   21.000 

Low  10-1-32  "The  Crash"    2,800 


High   3-21   "Trader   Horn"    12,000 

Low  2-10-33  "Billion  Dollar  Scandal"..  1,000 

High  2-14  "Cimarron"    20,000 

Low  11-23-32  "The  Old  Dark  House"..  4,700 

High  1-10  "Hell's  Angels"    12,500 

Low  11-2-32  "Payment  Deferred"    1,900 


High  2-9-33  "The  Mummy"   25,500 

Low  6-11-32  "Lena  Rivers'^'    7,000 

High  1-9-32  "The  Champ"    35,600 

Low  8-12-32  "Devil  and  the  Deep"   9,50C 


High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low   2-9-33   "Second   Hand   Wife"   14,000 


High  7-30-32  "Million  Dollar  Legs"....  18,500 
Low  2-11-33    "Island  of  Lost  Souls"  and  ) 

"Employees'  Entrance"        )  5,500 

High  1-10  "The  Lash"    11,500 

Low  11-11-32  "Amazon  Head  Hunters"  3,000 

High  2-28  "City  Lights"    14,000 

Low   11-25-32   "The    Crooked   Circle"..  3,000 

High    1-10   "Paid"    18,000 

Low   2-4-33   "Tonight   Is   Ours"    6,000 


"Child  of  Manhattan"  (Col.). 


!,000 


56 

Nezv  Spectacles 
Help  Near  Blind 
To  See  Pictures 

Just  as  the  deaf  have  been  enabled  to 
hear  in  theatres  through  the  medium  of 
mechanical  appliances,  so  can  the  blind  be 
made  to  see  clearly  and  without  distortion 
through  telescopic  spectacles  fitted  with 
triple  cylindrical  lenses,  Dr.  William  Fein- 
bloom,  chief  optometrist  at  the  Manhattan 
West  Side  hospital,  New  York,  told  an 
optometrists'  convention  in  Chicago  re- 
cently. 

"Two  out  of  five  people  wiio  consider 
themselves  totally  blind  have  at  least  two 
per  cent  vision,"  he  said,  "and  there  is  no 
reason  why  a  quarter  of  a  million  in  this 
condition  should  not  see,  as  well  as  hear, 
motion  pictures  in  complete  enjoyment." 

Interviewed  in  his  New  York  clinic  last 
week.  Dr.  Feinbloom  expressed  the  hope 
that  in  a  very  short  time  every  theatre  in 
the  country  would  be  equipped  with  sets. 

"During  the  development  of  these  lenses," 
he  said,  "the  value  of  the  motion  picture  to 
the  life  of  the  nearly  blind  has  been  fore- 
most in  mind,  and  the  tests  and  experiments 
which  I  have  made  have  been  centered 
largely  upon  the  effectiveness  of  the  lens 
for  motion  picture  enjoyment.  I  examine 
on  an  average  of  100  patients  a  day,  most 
of  whom  insist  that  they  are  totally  blind 
except  to  distinguish  the  difference  between 
day  and  night,  and  in  almost  80  per  cent  of 
these  cases  I  have  found  the  two  per  cent 
vision  necessary  for  a  cure  through  my 
lenses." 


Cinema  Classics  Plays  Up 
One  Picture  in  Each  Issue 

Cinema  Classics,  a  new  publication  which 
devotes  each  issue  to  the  story  of  an  out- 
standing film,  has  appeared  on  sale  in  five 
and  ten-cent  stores.  The  magazine  is  pub- 
lished by  a  company  of  the  same  name,  at 
380  Second  Avenue,  New  York,  and  in- 
cludes, in  addition  to  the  plot  synopsis,  a 
short  life  story  of  each  of  the  featured 
players. 

Originally  submitted  to  M-G-M,  the  first 
publication  featured  "Strange  Interlude" 
and  was  used  by  Metro  as  a  sort  of  sou- 
venir program  in  connection  with  road 
shows  before  it  was  first  issued  for  sale  by 
Cinema  Classics.  Paramount's  "Blonde 
Venus"  was  the  subject  of  the  second  in  the 
series. 


Miss  Swanson  Loses  Case 

Superior  Judge  Charles  D.  Ballard,  Los 
Angeles,  has  returned  a  judgment  against 
Gloria  Swanson,  now  in  England,  of  $37,500 
in  favor  of  Maurice  Cleary,  coast  booking 
agent,  said  to  be  due  him  as  commissions. 
He  had  asked  $45,000. 


Record  for  Fox,  Brooklyn 

The  Fox  theatre  in  Brooklyn,  recently 
taken  over  by  Harry  C.  Arthur,  reports  a 
new  weekend  record  established  at  the  thea- 
tre last  week,  with  11,000  patrons  admit- 
ted on  Saturday  and  12,600  on  Sunday, 
under  a  policy  of  four  performances  daily. 


MOTION    PICTURE  HERALD 

Mansfield  Widow  Would  Aid 
Commemorative  Play  Staging 

Mrs.  Richard  Mansfield,  widow  of  the  late 
famed  actor,  has  suggested  several  plays, 
prominently  associated  with  her  husband's 
name,  which  might  be  fitting  for  the  pro- 
posed presentation  by  universities  and 
schools  during  the  current  year,  the  twen- 
ty-fifth anniversary  of  Mr.  Mansfield's 
death.  The  plays  are  "The  Devil's  Disci- 
ple," "Arms  and  the  Man,"  "Beau  Brum- 
mel"  and  "Old  Heidelberg." 

Mrs.  Mansfield,  living  at  the  Christodora 
House,  147  Avenue  B,  in  New  York,  has 
olTered  her  services  to  any  group  desiring 
authentic  detail  relative  to  costuming 
scenery  or  production  of  the  plays. 


IVilliam  Fox  Asks 
Dismissal  of  Suit 

Answer  was  filed  last  week  in  chancery 
court  at  Wilmington,  Del.,  by  the  All-Con- 
tinent Corporation  of  New  York,  personal 
holding  corporation  for  William  Fox,  asking 
for  dismissal  of  the  injunction  and  damage 
suit  instituted  against  it  on  January  6  in  the 
same  court  by  United  States  Senator  Daniel 
O.  Hastings  of  Wilmington,  receiver  for 
General  Tlieatres  Equipment,  Inc.  Answer 
was  filed  by  former  Federal  Judge  Hugh  M. 
Morris,  of  Wilmington. 

The  suit  was  authorized  by  Chancellor 
Josiah  O.  Wolcott  there  on  January  4.  The 
answer  filed  by  All  Continent  denies  all 
charges  made  in  the  bill  of  complaint  regard- 
ing alleged  unlawful  transactions  involving 
the  corporation  in  connection  with  a  settle- 
ment agreement  of  approximately  $2,800,000 
between  William  Fox  and  General  Theatres 
Equipment  in  September,  1932. 

Emphatic  denial  is  made  that  Harley  L. 
Clarke,  executive  of  General  Theatres,  was 
not  informed  either  previous  or  at  time  of 
settlement  that  Albert  M.  Greenfield,  Phila- 
delphia realtor,  who  arranged  settlement  for 
General  Theatres  for  commission  of  $250,- 
000,  also  had  an  arrangement  whereby  he 
would  receive  a  participation  of  ten  per  cent 
in  whatever  Fox  received  from  General 
Theatres  in  settlement. 

General  Theatres  through  its  receiver, 
contends  that  this  act  by  Mr.  Greenfield  was 
fraudulent,  in  that  he  had  agreed  to  obtain 
as  advantageous  a  settlement  as  possible  for 
General  Theatres  and  for  which  he  finally 
received  the  sum  of  $250,000  in  commission 
from  General  Theatres.  Mr.  Greenfield,  ac- 
cording to  the  bill  of  complaint,  received 
from  Mr.  Fox  a  note  for  $300,000  as  his  ten 
per  cent  of  the  amount  of  the  Fox  participa- 
tion. 


Majestic  Forms  Equitable 
As  Film  Buying  Subsidiary 

Majestic  Pictures  has  organized  Equitable 
Pictures,  Inc.,  a  subsidiary  company,  to 
buy_  pictures  for  distribution  through  Ma- 
jestic exchanges.  Equitable  will  have  no 
set  number  of  releases,  but  will,  it  is  an- 
nounced, interest  itself  in  features  that 
present  unusual  angles  for  spectacular  ex- 
ploitation. 

The  first  three  on  the  program  are  ready. 
They  are:  "What  Price  Decency,"  also 
"Gold  Diggers  of  Paris."  and  "Cheating 
Blondes,"  with  Thelma  Todd  starred. 


March    4 ,  1933 

Play  Production 
On  Profit-Sharing 
Basis  Proposed 

A  comprehensive  plan  to  revive  a  wide- 
spread and  more  personal  interest  in  the 
theatre  and  at  the  same  time  provide  an 
opportunity  for  new  dramatists,  actors,  de- 
signers and  managers  to  work  in  their 
chosen  profession,  has  been  formulated  by 
Chamberlain  Brown,  producer  and  dis- 
coverer of  "unknowns."  Mr.  Brown  expects 
to  give  stage  experience  to  a  number  of 
actors  in  whom  picture  companies  are  in- 
terested, actors  who  now  lack  professional 
theatre  training. 

Mr.  Brown  said  his  organization  now 
numbers  more  than  2,500.  "We  propose," 
he  said,  "to  select  a  play  each  week  which 
we  will  perform  for  one  week  in  one  the- 
atre. In  order  to  place  this  enterprise  on  a 
financially  sound  basis  we  will  need  five 
thousand  members  at  $1  each.  This  fee, 
payable  at  the  box  office  of  the  theatre,  not 
only  carries  with  it  the  privilege  of  attend- 
ing a  performance  but  also  a  membership  in 
the  project  which  includes  a  property  right 
in  that  particular  play.  If  the  play  is  sold 
for  a  Broadway  production,  or  to  a  stock 
company  manager,  or  to  a  picture  producer, 
the  money  so  obtained  will  be  shared  by  the 
members  supporting." 

Mr.  Brown  reported  he  has  received  hun- 
dreds of  requests  to  extend  the  plan  to  in- 
clude such  cities  as  Philadelphia,  Boston, 
Hartford,  .  New  Haven,  Pittsburgh  and 
Washington. 

Not  only  will  new  talent  be  brought  into 
the  theatre,  but  the  subscribing  members — 
the  audience — will  be  given  an  opportunity 
to  become  better  acquainted  with  the  actors 
and  actresses.  It  is  this  personal  note,  Mr. 
Brown  believes,  that  is  fundamental  to  the 
creation  of  a  deep  and  continuing  interest 
in  the  theatre. 

The  first  10  scripts  selected  by  the  play 
reading  committee  are  without  exception 
the  work  of  men  and  women  who  never 
have  had  a  play  produced. 

In  addition  to  the  weekly  run  of  dramatic 
performances,  Mr.  Brown  also  plans  to  give, 
a  children's  matinee  on  Saturday  mornings 
and  a  concert  on  Fridays. 

Hitler  Censorship  Is  Seen 
Inimical  to  American  Films 

National  motion  picture  censorship,  aimed 
at  American  product,  and  of  prohibitive 
proportions,  is  currently  the  subject  of 
speculation  in  Germany.  The  cabinet  of 
the  Nazi  chief,  Herr  Hitler,  is  already 
understood  considering  a  ban  on  all  United 
Artists'  product  as  a  result  of  official  pro- 
tests on  "Hell's  Angels." 

The  German  law  states  that  if  any  indi- 
vidual or  corporation  distributes  a  film 
detrimental  to  German  interests,  it  shall  be 
prohibited  from  doing  business  in  the  coun- 
try. It  is  pointed  out  that  Dr.  Alfred 
Hugenberg,  member  of  the  Hitler  cabinet, 
is  the  principal  owner  of  Ufa.  His  influ- 
ence is  expected  to  carry  great  weight  in 
cabinet  decisions  relative  to  motion  pictures. 


March    4  ,  1933 


MOTION    PICTURE  HERALD 


57 


9,100  THEATRE  ACCIDENT  CLAIMS 
PAID  IN  5  YEARS  BY  BUREAU  GROUP 


Affiliated  Companies  Paid  Out 
$1,700,000  in  Damages,  De- 
clares M.  Marvin  Berger, 
After  His  1925-1929  Survey 

Nine  thousand  and  one  hundred  claims 
arising  out  of  motion  picture  theatre  acci- 
dents were  paid  in  five  years  by  members  of 
the  National  Bureau  of  Casualty  and  Surety 
Underwriters,  according  to  M.  Marvm 
Berger,  an  attorney  of  the  New  York  Bar 
Association,  who  lias  completed  a  study  of 
the  situation.  . 

"At  all  times,  but  especially  m  a  period 
of  financial  stringency,  it  is  vitally  impor- 
tant for  the  careful  theatre  owner  and  man- 
ager to  check  up  on  an  important  potential 
source  of  serious  loss— the  condition  of  his 
plant  with  reference  to  possible  accidents," 
said  Mr.  Berger. 

From  1925  to  1929,  which  includes  the 
latest  figures  available,  companies  affiliated 
with  the  National  Bureau  paid  out  over 
$1,700,000  on  9,100  claims  and  even  this 
does  not  present  a  complete  picture,  for  the 
figures  do  not  include  claims  paid  by  self 
insurers  or  by  those  casualty  companies 
which  do  not  belong  to  the  bureau.  Also, 
according  to  Mr.  Berger's  findings,  the  fig- 
ures represent  only  actual  money  paid  out 
in  settlements  before  trial  and  verdicts.  It 
would  be  impossible,  he  said,  to  estimate  the 
loss  in  such  intangibles  as  good  will  and 
reputation,  a  loss  that  always  follows  as  a 
result  of  such  accidents. 

"The  rule  now  fairly  widely  accepted  by 
the  courts  throughout  the  country  as  the 
standard  by  which  the  proprietor  is  meas- 
ured, with  regard  to  the  care  he  must  give 
his  theatre,  involves  only  the  degree  of 
care  that  would  be  expected  of  an  ordinarily 
careful  person  in  his  position,"  Mr.  Berger 
said.  "When  he  has  made  his  theatre  as 
reasonably  safe  as  he  can,  having  due  re- 
gard to  the  character  of  the  performance 
and  of  his  customers,  he  has  done  his  duty." 

"There  was  a  time,"  he  continued,  "when 
the  owner  was  held  to  the  same  degree  of 
responsibility  as  a  railroad,  that  is,  he  was 
deemed  to  insure  the  absolute  safety  of  his 
theatre  and  his  customers.  This,  however, 
is  not  the  rule  today,  and  the  owner  is 
merely  held  to  warrant  the  reasonable  safety 
of  his  theatre  for  the  purposes  for  which  it 
is  to  be  used,  except  of  course  as  those  de- 
fects are  unseen,  unknown  and  undiscover- 
able. 

Must  Be  Vigilant 

"It  must  not  be  understood  that  once  an 
owner  satisfies  himself  of  the  reasonable 
safety  of  his  plant,  his  duties  are  at  an  end. 
On  the  contrary,  he  must  exercise  a  con- 
stant and  vigilant  surveillance.  In  the  words 
of  the  New  York  court  of  appeals,  in  a  lead- 
ing case  on  the  subject  of  theatre  negli- 
gence, 'where  a  person  invites  others  to 
come  upon  his  premises  to  view  an  exhibi- 
tion conducted  by  him  for  hire,  he  warrants 
the  reasonable  safety  of  the  place,  and  by 
reason  of  that  warranty  is  not  under  a  pass- 
ive duty  merely,  but  is  under  an  active 


duty  to  guard  against  all  risks  which  might 
reasonably  be  anticipated.' 

"The  law  therefore,  in  throwing  a  posi- 
tive, active  duty  on  the  owner  to  guard 
against  accidents,  holds  him  responsible  and 
attributes  to  him  knowledge  of  the  condition 
of  the  theatre  and  its  fitness  for  the  accom- 
modation of  crowds,  and  this  duty  extends  to 
the  acts  of  his  employees  while  they  are  en- 
gaged in  running  the  theatre. 

Reasonable  Care  Required 

"From  a  reading  of  the  numerous  cases 
on  the  subject  of  theatre  accidents,  it  would 
seem  that  seats,  floors  and  staircases  are  the 
most  prolific  sources  of  accidents.  On  the 
subject  of  proper  maintenance  of  seats  the 
supreme  court  of  the  State  of  Connecticut 
said,  in  refusing  to  sustain  a  verdict  award- 
ing a  theatre  patron  damages  for  injuries 
sustained  by  sitting  on  a  defective  seat,  'the 
lessee  did  not  insure  the  absolute  safety  of 
the  theatre  seats ;  it,  by  its  invitation  to  its 
guests,  assumed  the  duty  toward  them  of 
exercising  reasonable  care  to  see  that  the 
seats  were  in  reasonably  safe  condition  for 
its  guests.  It  performed  this  duty  by  having 
its  servant  examine  the  seats  each  day  and 
report  their  condition,  and  thereafter  re- 
pairing the  defective  ones.' 

"A  number  of  cases  involve  injury  caused 
by  the  patron  stepping  down  from  a  raised 
seat  to  a  poorly  lighted  aisle,  several  inches 
lower.  In  connection  with  proper  main- 
tenance, the  owner  should  investigate  and 
discover  whether  his  duties  with  respect 
to  any  particular  type  of  equipment  are  de- 
fined by  law  in  the  form  of  a  state  statute 
or  municipal  ordinance. 

The  Patron's  Responsibility 

"Practically  all  courts  emphasize  the  rule 
that  a  patron  has  the  right  to  assume  that 
the  theatre  premises  are  in  a  reasonably 
safe  condition  for  use  and  that  he  can  enter 
the  theatre  without  incurring  any  risk  which 
might  have  been  reasonably  anticipated  by 
the  owner.  In  so  doing,  the  courts  tend 
to  hold  the  patron  to  a  lighter  degree  of 
responsibility  than  they  would  if  he  were 
a  pedestrian  on  the  streets.  The  patron  can't 
be  held  to  have  assumed  any  risks  unless 
he  knew  of  the  defective  condition  and  the 
consequent  danger  or  unless  the  defective 
condition  was  so  obvious  that  an  ordinarily 
prudent  person  would  have  observed  the 
condition  and  appreciated  the  danger. 

"Not  only  may  the  owner  become  liable 
in  damages  for  an  accident  happening  as  the 
result  of  a  defect  in  equipment,  but  also  as 
the  result  of  failure  to  provide  necessary 
equipment.  The  failure  to  keep  a  light 
burning  in  a  dark  passageway  in  the  the- 
atre, failure  to  anticipate  the  gathering  of 
crowds  and  to  make  safe  provision  for 
entry  and  exit  and  emergencies  may  mean  a 
suit  for  damages. 

"It  is  a  common  belief  that  by  leasing  a 
piece  of  property,  the  lessor  becomes  free 
from  responsibility  as  to  any  accidents  that 
may  take  place  after  the  lease  has  been 
signed.  While  this  may  be  generally  true, 
it  is  not  so  in  the  case  of  a  theatre  or  other 
building  used  for  exhibition  purposes." 


Animal  Pictures 
A  Current  Cycle 

Animal  or  adventure  pictures,  or  both, 
are  currently  occupying  the  attention  of 
practically  all  major  companies,  since  one 
or  two  features  of  the  type  established  un- 
usual grosses  throughout  the  country.  Uni- 
versal heads  the  list  with  "The  Big  Cage," 
featuring  the  trained  wild  animals  of  Clyde 
Beatty,  and  "S.  O.  S.  Iceberg,"  adventure 
film  being  produced  by  Dr.  Arnold  Fanck 
in  the  far  north. 

Paramount  has  "Murders  in  the  Zoo" 
and  "King  of  the  Jungle."  A  Fox  company 
is  filming  "Man  Eater"  in  the  jungles  of 
the  Straits  Settlement.  The  Jesse  L.  Lasky 
production  for  Fox,  "Zoo  in  Budapest,"  has 
an  animal  background.  Radio  is  offering 
"King  Kong,"  a  Merian  C.  Cooper  produc- 
tion concerning  a  mammoth  ape.  Ernest 
B.  Schoedsack  has  recently  returned  from 
Trans jordania  with  material  for  a  feature 
tentatively  titled  "Arabia."  MGM  will  make 
a  sequence  to  "Tarzan"  called  "Tarzan  and 
His  Mate,"  and  again  featuring  Johnny 
Weismuller  and  Maureen  O'Sullivan.  War- 
ner has  "Untamed  Africa,"  actually  pro- 
duced in  the  jungle;  Monogram  has  a  studio 
production,  "Jungle  Bride,"  and  numerous 
independent  features  and  short  subjects  are 
to  be  offered. 

Lawton  Acquires  Cohan 
For  Straight  Film  Policy 

The  Major  Theatre  Operating  Corporation, 
of  which  Stanley  W.  Lawton  is  president,  has 
taken  over  the  George  M.  Cohan  theatre, 
former  legitimate  house  on  Broadway  at 
42d  street.  New  York.  A  policy  of  first  run 
motion  pictures  at  popular  prices  is  planned. 

Mr.  Lawton,  at  one  time  managing  direc- 
tor in  charge  of  theatre  operation  for  the 
Keith- Albee  circuit  for  a  period  of  15  years, 
and  more  recently  engaged  in  Hollywood 
production,  will  personally  supervise  the 
house.  He  announced  as  the  intention  of 
his  company  the  acquisition  of  other  houses. 


Three  Freed  in  Kaplan  Case 

Dismissal  of  a  coercion  charge  against 
three  of  21  members  of  projectionists'  Local 
306  was  granted  this  week  in  New  York 
general  sessions  court  by  Judge  Nott.  The 
three  are  George  Williams,  Harry  Busch 
and  Frank  Bishop.  Richard  H.  Gibbs,  as- 
sistant district  attorney,  earlier  had  suc- 
cessfully opposed  dismissal  of  the  indict- 
ment against  all  defendants,  including  Sam 
Kaplan,  deposed  president  of  the  local,  but 
Judge  Nott  held  the  coercion  charge  had 
not  been  proved  against  the  three.  Trial  of 
the  remaining  18  continued. 


Completes  Mussolini  Film 

Columbia  has  completed  a  feature,  "Mus- 
solini Speaks,"  picturing  the  high  lights  of 
the  career  of  the  Italian  dictator. 


58  MOTION    PICTURE    HERALD      /  March    4,  1933 


Neligh,  Neb. 

DEAR  HERALD: 

If  the  earth  had  been  made  flat  instead  of 
round,  the  range  of  vision  of  those  who  say 
radio  is  having  no  effect  on  motion  picture 
box  office  receipts  would  have  had  a  wider 
scope,  but  since  it  is  round  the  curvature  of 
the  earth  limits  the  perspective  from  the  office 
window  of  a  skyscraper  to  about  35  miles,  and 
that  is  about  the  dividing  line  between  New 
York  City  and  the  jungles. 

To  say  that  the  radio  has  no  effect  on  the- 
atre receipts  is  to  speak  without  knowledge  of 
the  facts.  There  are  probably  25  million  people 
in  the  United  States  who  are  listening  to  the 
radio  every  night.  We  believe  that  number 
is  too  conservative.  To  expect  any  great  num- 
ber of  people  to  go  out  these  cold  nights  and 
pay  money  to  see  "The  Kid  From  Spain"  when 
Eddie  Cantor  is  putting  on  a  program  on  the 
radio  and  they  can  sit  at  home  in  a  warm 
room  and  hear  the  program  for  nothing,  is 
expecting  too  much.  They  won't  do  it,  Ells- 
worth, they  won't  do  it. 

When  Baron  Munchausen,  Ed  Wynn,  Cap- 
tain Henry's  "Show  Boat,"  Amos  'n'  Andy 
and  other  headliners  put  on  their  programs 
the  box  offices  of  this  country  get  a  slap  right 
on  the  nose,  don't  think  they  don't,  for  they  do. 

And  now  they  are  putting  on  skits  and  con- 
tinued stories,  murder  thrills  and  the  like,  and 
do  you  think  you  could  dog  our  wife  away 
from  the  radio?  And  she  is  pretty  much  of  a 
movie  fan,  too,  and  she  is  only  one  of  the  25 
million. 

Personally,  we  are  probably  a  lone  sheep  in 
that  25  million,  which  would  prove  that  this  is 
a  very  enlightened  country,  as  one  out  of  25 
million  is  a  mighty  small  percentage  of  illit- 
eracy, but  we  know  nothing  that  would  send 
us  to  the  bughouse  sooner  than  to  have  to  sit 
night  after  night  and  hear  them  exploit  break- 
fast foods,  gasoline,  shaving  cream,  tooth  paste, 
coffee,  cure-all  dope  and  other  things  of  less 
importance,  and  on  top  of  all  that  they  punish 
us  between  drinks  with  jazz  orchestras  and 
radio  crooners.  Probably  too  much  commercial- 
ism will  eventually  sour  the  public  stomach. 
We've  had  acidosis  for  some  time. 

It  is  reported  that  they  are  charging  admis- 
sion to  the  principal  broadcasting  stations  and 
that  the  auditoriums  are  entirely  too  small  and 
they  have  to  turn  people  away.  We  judge  this 
is  true  from  the  applause  we  hear  when  these 
programs  are  rendered,  but  we'd  like  to  ask 
you  if  you  know  of  any  place  where  they  are 
crowding  one  another  away  from  the  box 
office  window  of  the  theatres? 

As  we  see  it  from  the  sagebush  out  in  the 
jungles,  the  best  way  to  combat  the  effect  of 
the  radio  on  theatre  attendance  is  for  the  pro- 
ducers to  make  pictures  with  sufficient  drawing 
power  to  pull  the  public  away  from  the  radio. 
One  way  that  might  help  some  would  be  to 
not  permit  their  stars  to  broadcast.  It  wouldn't 
be  considered  good  business  for  the  manager 
of  a  theatre  to  go  up  to  the  opposition  house 
with  a  megaphone  and  shout,  "Hey,  folks,  come 
on  up  here,  here  is  where  the  big  show  is." 

Trying  to  drive  people  into  the  theatres 
nowadays  is  about  like  putting  cowitch  on  a 
bull's  back  and  trying  to  drive  him  into  the 
corral.  It  can't  be  done;  he  won't  drive,  he'll 
curl  his  tail  over  his  back  and  away  he  will 
go  for  the  open  spaces.   We've  tried  it. 

Maybe  the  writers  know  what  they  are 
talking  about,  maybe,  and  maybe  we  are 
crazier  than  a  bedbug,  maybe,  but  we  thought 
it  wouldn't  do  any  hurt  to  tell  you  about  it. 

V 

A  Chicago  widow  has  brought  suit  against 
another  woman  for  a  million  dollars  for  aliena- 
tion of  her  husband's  affections.  Good  gosh, 
there  never  was  a  husband  in  the  world  whose 
affections  were  worth  five  cents  on  the  dollar 
of  that  amount.  If  we  were  the  trial  court  we 


would  tell  that  woman  if  she  couldn't  conduct 
herself  in  a  manner  to  hold  her  husband's 
affections  it  was  just  too  bad  for  her.  The 
case  is  dismissed  and  the  clerk  will  call  the 
next  case. 

V 

In  giving  testimony  before  the  senate  "pros- 
perity" hearings,  Bernard  M.  Baruch,  a  New 
York  investment  banker,  said,  first,  "There 
should  be  adequate  provision  against  human 
suffering."  Good,  we  are  for  it.  Then  again  he 
said,  "There  should  be  a  double-barrel  plan 
for  farm  relief."  Fine  business ;  "double-barrel" 
is  right,  and  they  should  pull  both  triggers 
at  once.  Further  along  in  the  investigation 
he  suggests  the  issuance  of  tax  exempt  bonds 
bearing  3  per  cent  interest  with  a  provision 
to  levy  taxes  to  provide  for  the  interest  and 
the  amortization  of  the  bonds.  Sure  thing.  If 
Barny  has  a  bale  of  those  tax  exempt  bonds  he 
wants  to  know  that  the  interest  will  be  paid 
and  the  bonds  redeemed  when  due.  Who 
wouldn't?  He  proposed  that  these  bonds  be 
used  to  pay  off  farm  mortgages.  Farmer  Jones 
takes  the  floor  to  inquire  just  how  he  is  to  get 
his  mitts  on  those  bonds  with  which  to  pay 
off  his  mortgage. 

Commenting  on  this,  Arthur  Brisbane  said : 
"If  this  country  had  the  courage  of  a  mouse 
and  the  sense  of  a  grasshopper,  it  would  imme- 
diately put  an  end  to  all  tax  exemptions.  It 
would  also  call  in  ten  billions  of  twenty-odd 
billion  Government  bonds  now  outstanding, 
pay  for  them  with  nice,  new  currency,  save 
four  hundred  million  dollars  a  year  in  interest, 
and  say  to  the  former  owners,  'Here's  your 
money.'  The  Government's  promise  to  pay  is 
as  good  on  that  green  currency  as  it  is  on 
those  yellow  bonds ;  go  ahead  and  spend  it  or 
do  without  interest.  That  would  put  into  cir- 
culation ten  billion  of  nice  new  currency  per- 
fectly good,  and  that  is  what  the  country 
needs."  HOT  DOG,  guess  Art  told  'em  some- 
thing then.  Whenever  Arthur  takes  a  crack 
at  the  nail  he  hits  it  right  on  the  head. 
V 

A  Nebraska  farmer  who  wanted  a  1933 
license  for  his  car  sent  the  amount  for  the 
license  to  the  county  treasurer  with  the  fol- 
lowing note : 

"Hello  Burley :  Here  are  two  pigs  at  $2.00 
each,  40  quarts  of  milk,  10  chickens  and  five 
old  cocks,  a  total  of  eight  bucks,  for  which 
give  me  permission  to  drive  my  $6.75  can  for 
another  year.  Depression  is  sure  hell." 
V 

Waher  Winchell  says  that  the  vacation  boats 
to  Nassau  serve  beer  for  6  cents  per  glass. 
Will  someone  please  tell  us  where  Nassau  is 
and  where  we  will  find  the  dock?  We  haven't 
had  a  vacation  in  seven  years. 

Walt  also  says  that  the  average  American 
citizen  earning  $3,000  a  year  pays  $250.00  in 
taxes.  Well,  that's  all  right,  but  what  we 
would  like  to  know  is  what  became  of  our 
other  $2,750.00,  it's  gone,  too. 

He  also  says  that  Al  Jolson  has  a  brother- 
in-law  in  Yonkers  by  the  name  of  Cantor. 
That's  nothing.  We  have  two  full  brothers 
here  in  our  town ;  one's  name  is  Crone  and  the 
other  is  Johnson. 

V 

An  exchange  says  that  the  word  "tech- 
nocracy" was  coined  by  a  New  Yorker.  We 
have  surmised  all  along  that  darned  word  orig- 
inated in  New  York.  Where  else  could  it  come 
from  ? 

V 

We  wish  they  would  sprinkle  formaldehyde 
on  some  of  the  jokes  they  are  springing  over 
the  radio.  We  will  soon  begin  to  think  we 
are  living  in  the  prehistoric  age. 

Well,  with  a  blood  pressure  of  210,  this  will 
probably  be  enough  for  this  time. 

J.  C.  JENKINS 
The  HERALD'S  Vagabond  Colyumnist 


Newton  D.  Baker 
Is  Named  Counsel 
For  Broadcasters 

Newton  D.  Baker,  who  was  secretary  of 
war  in  Wilson's  cabinet,  has  taken  over 
a  specially  created  post  as  counsel  for  the 
National  Association  of  Broadcasters  to  rep- 
resent them  in  difficulties  arising  out  of  their 
recent  license  agreement  with  the  American 
Society  of  Composers,  Authors  and  Pub- 
lishers. The  Association  is  understood  to 
have  asked  Mr.  Baker  to  serve  in  much  the 
type  of  capacity  in  the  broadcasting  field 
that  Will  H.  Hays  occupies  in  the  motion 
picture  industry. 

Copyright  royalties,  radio  broadcasting  and 
license  agreements  have  been  severely  attacked 
in  recent  weeks  by  the  N.  A.  B.,  and  in 
particular  by  Oswald  Schuette,  director  of 
copyright  activities  for  the  organization. 

The  copyright  situation  is  in  many  respects 
very  similar  to  that  prevailing  in  the  motion 
picture  field,  but  the  broadcasters  have  found 
themselves  aligned  with  the  producers  on  some 
phases  and  with  the  exhibitors  on  others. 
Officials  have  indicated  that  sentiment  of  the 
Society  leans  toward  the  exhibitors. 

Mr.  Schuette  has  been  sending  out  various 
"confidential"  bulletins  to  broadcasting  stations 
in  which  he  decried  the  practice  of  "song  plug- 
ging" by  radio.  He  attacked  existing  copyright 
contracts  as  "grossly  unfair,  in  that  the  Society 
is  seeking  to  exact  an  extravagant  royalty  from 
radio  stations  at  the  same  time  its  members 
are  asking  broadcasters  to  advertise  their  com- 
positions, and  they  have  declined  to  consider 
a  revision  of  the  copyright  contract  which 
would  release  from  these  royalty  demands  pro- 
grams in  which  no  ASCAP  music  is  used." 

In  his  latest  bulletin  Mr.  Schuette  declared 
that  the  Society  was  seeking  to  revise  the 
present  contract,  "as  he  had  been  severely 
criticized  by  his  own  organization  for  not 
making  a  more  remunerative  deal  with  the 
broadcasters."  The  bulletin  goes  on  to  say 
that  ASCAP  wants  to  let  the  sustaining  fee 
remain  as  it  is,  with  the  radio  station  paying 
it,  but  wants  to  transfer  the  commercial  tax  to 
the  advertiser.  Mr.  Schuette  says  the  tax  is 
10  per  cent,  but  ASCAP  officials  deny  that. 

E.  C.  Mills,  manager  of  the  ASCAP,  is  re- 
ported to  have  protested  to  Mr.  Baker  against 
the  activities  of  Mr.  Schuette,  and  Mr.  Baker 
is  understood  to  have  warned  Schuette  at  once 
to  cease  his  operations  against  the  Society. 

It  has  been  previously  reported  that  Mr. 
Schuette  also  has  warned  broadcasters  against 
cancellation  of  their  contracts  before  receiving 
the  text  of  a  revised  contract  acceptable  to 
them. 

Consummation  of  a  new  agreement  between 
film  producing  companies  and  music  publishers 
on  a  new  contract  covering  picture  rights  to 
copyrighted  music  is  expected  this  week,  John 
G.  Paine,  of  the  Music  Publishers  Protective 
Association,  announced.  It  is  reported,  how- 
ever, tha,t  another  contract  along  the  lines  of 
the  former  license  methods  to  the  sound  equip- 
ment manufacturers  is  hardly  likely  to  be  con- 
sidered. Direct  clearings  between  the  produc- 
ers and  the  copyright  owner  through  the  of- 
fices of  the  association  are  planned  by  Mr. 
Paine. 

A  final  settlement  of  claims  of  music  pub- 
lishers on  the  royalty  payment  made  to  ASCAP 
last  fall  by  ERPI  was  reached  last  week  by 
John  G.  Paine,  who  arbitrated  claims  of  the 
various  publishers. 

The  payment  of  $825,000  in  royalties  re- 
sulted from  arbitration  of  an  original  claim  of 
$1,800,000  filed  by  Mr.  Paine.  It  was  pro- 
rated among  ERPI's  producer-licensees  and 
paid  over  to  the  Society. 


March    4,  1933 


MOTION    PICTURE  HERALD 


59 


WHAT  THE  PICTLCE 
DIE  E€C  ME 


Columbia 


AMERICAN  MADNESS:  Walter  Huston,  Pat 
O'Brien— one  of  the  best  pictures  that  we  have  run. 
It  is  very  timely  in  this  era  of  bank  failures  and 
Huston  scores  again  in  his  role  of  harassed  banker 
with  an  obstinate  board  of  directors.  You  can  lay 
to  it  and  they  will  talk  about  it  after  they  see  it.— 
A.  E.  Hancock,  Columbia  Theatre,  Columbia  City, 
Ind.  General  patronage. 

THE  NIGHT  MAYOR:  Lee  Tracy— A  light  airy 
humorous  tidbit  not  to  be  taken  seriously,  which  our 
audience  seemed  to  find  to  their  likmg.  An  obvious 
takeoff  on  Mayor  Jimmy  Walker.  The  weather  was 
too  cold  to  judge  its  drawing  power.— J.  E.  btocker. 
Myrtle  Theatre,   Detroit,   Mich.    General  patronage. 

NO  MORE  ORCHIDS:  Carole  Lombard— Fair.— 
R.  W.  Fletcher,  Lyric  Theatre,  Hartmgton,  Neb. 
General  patronage. 

STATE  TROOPER:  Regis  Toomey,  Dorothy  Knapp 
—I  thought  this  would  be  a  great  Saturday  picture 
but  it  failed  to  draw.  Those  who  did  see  the  picture 
liked  it  very  much,  as  it  was  a  very  Bood  action 
picture,  in  all  fairness  to  Columbia.  This  is  the 
first  not  to  draw  100  per  cent.  Played  Feb.  11.— 
O.  H.  Miller,  Alamo  Theatre,  Pine  Bluff,  Ark.  Gen- 
eral patronage. 


First  National 


CROONER:  Ken  Murray,  Ann  Dvorak— The  public 
are  well  fed  up  with  the  crooners  on  the  radio  and 
this  picture  is  just  a  plain  flop  both  as  title  and 
the  theme.  No  wonder  they  sit  by  the  radio  when 
they  make  such  plain  junk  as  this  one.  It  will  not 
get  a  dime  in  a  small  town  for  they  panned  it  plenty 
the  first  night  and  hence  it  did  a  nose  dive  the 
second  and  third  nights.  Another  argument  for  abol- 
ishing block  booking.  Let  it  lay  if  you  can  get  out 
from  under  it.  The  title  itself  kills  it  to  start  with 
and  the  only  redeeming  feature  to  it  is  the  music.— 
A.  E.  Hancock,  Columbia  Theatre,  Columbia  City, 
Ind.     General  patronage. 

SILVER  DOLLAR:  Edward  G.  Robinson,  Bebe 
Daniels— Another  big  hit  from  First  National,  the 
company  that  is  making  the  good  ones  this  year. 
When  you  play  "Silver  Dollar"  you  have  a  show 
on  your  screen  that  will  cause  them  to  go  out  and 
talk  to  their  friends  about  the  swell  picture  they 
saw  last  night.  Robinson  is  a  poor  draw  for  us 
here,  but  this  one  drew  average  business  and  there 
are  many  in  town  who  now  wish  that  they  had  seen 
it  when  they  had  the  chance,  even  though  they  do 
not  like  Mr.  Robinson's  style  of  acting.  Played 
Feb  15-16.  Running  time,  78  minutes.— Steve  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city  pat- 
ronage. 

SILVER  DOLLAR:  Edward  G.  Robinson— One  of 
the  biggest  disappointments  and  the  toughest  nut 
we  ever  had  to  grind  through  the  second  night.  The 
spectacle  of  this  little  squat,  swarthy  man  with  the 
insane  laugh,  trying  to  be  convincing  in  the  role  of 
a  financial  giant,  by  means  of  his  ridiculous  brag- 
gadocio, was  pathetic.  When  he  wasn't  boasting,  he 
would  yell  "I'll  buy  everyone  a  drink"  and  that 
seemed  to  be  the  signal  for  everyone  to  uncork  then- 
best  yells.  If  that  constitutes  entertainment  then 
we  are  no  judge.  Played  Feb.  8-9.  Runningtime,  84 
minutes.— E.  D.  Hilsinger,  Liberty  O'pera  House, 
Marathon,  N.  Y.    Small  town  and  country  patronage. 

THREE  ON  A  MATCH:  Joan  Blondell,  Warren 
William— This  one  has  the  drawing  power  at  _  box 
office  even  though  it's  a  very  poorly  made  affair  m 
my  opinion,  but  the  patrons  seemed  to  think  it  very 
good  so  maybe  I'm  wrong.  Anyway,  it  drew  20  per 
cent  better  than  average  business  on  a  very  bad 
rainy  night.  Has  plenty  of  star  names  to  advertise. 
Played  Feb.  14.  Running  time,  64  minutes.— Steve 
Farrar,  Orpheum  Theatre,  Harrisburg,  111.  Small 
city  patronage. 

20,000  YEARS  IN  SING  SING:  Spencer  Tracy, 
Bette  Davis— Here  is  a  new  type  of  "The  Big  House 
story,  and  it's  a  pip.  We  ran  it  three  days,  the 
first  picture  to  get  a  three- days  showing  here  m 
over  a  year.  It  opened  fair  on  Friday,  drew  better 
on  Saturday  and  did  big  on  Sunday,  and  that  is  the 
true  test  of  a  box  office  picture.  We  got  behind 
this  one  with  plenty  of  advertising  of  all  kinds,  and 
it  drew  and  pleased  100  per  cent.  When  you  play 
this  picture  go  the  limit  to  sell  it  to  your  public. 
It's  a  very  clean  picture,  no  horror  stuff  of  any 
kind.  Played  Feb.  10-11-12.  Running  time,  81  min- 
utes.—S.  M.  Farrar,  Orpheum  Theatre,  Harrisburg, 
111.    Small  city  patronage. 

TWO  SECONDS:  The  Herald-World  should  have 
a  section  devoted  to  "What  the  Picture  Did  'To' 
Me"    for    pictures    like    this.     Wonderful    acting,  on 


N  this,  the  exhibitor's  own  de- 
partment, the  theatremen  of  the 
nation  serve  one  another  with  in- 
formation on  the  box  office  per- 
formance of  product  for  their  mu- 
tual benefit.  It  is  a  service  of  the 
exhibitor  for  the  exhibitor.  Address 
all  communications  to — 


What  the  Picture  Did  for  Me 

MOTION  PICTURE  HERALD 
,1790  Broadway,  New  York 


the  part  of  the  stars;  however,  the  story  leaves  a 
bad  taste.  Absolutely  not  for  children.  Played  the 
Notre  Dame  vs.  So.  California  football  game  with 
this  which  was  the  only  asset  to  the  program.  Play- 
ed Feb.  9-11.  Running  time.  68  minutes. — G.  A. 
Troyer,  New  Lyric  Theatre,  Rugby,  N.  D.  Small 
town  patronage. 


Fox 


FACE  IN  THE  SKY:  Spencer  Tracy,  Marion  Nix- 
on— Very  good. — R.  W.  Fletcher,  Lyric  Theatre, 
Hartington,    Neb.    General  patronage. 

ME  AND  MY  GAL:  Joan  Bennett,  Spencer  Tracy 
— With  roads,  streets  and  sidewalks  blocked  with 
snow  it's  very  hard  to  tell  what  box  office  appeal  a 
picture  has.  However,  the  handful  who  came  enjoyed 
this  pair.  Several  uncalled  for  smutty  situations  but 
they  seemed  to  enjoy  it.  Those  who  did  not  like  it 
walked  out,  high-hats  of  course.  Lots  of  wisecracks. 
Played  Feb.  13-15.  Running  time,  78  minutes. — G.  A. 
Troyer,  New  Lyric  Theatre,  Rugby,  N.  D.  Small 
town  patronage. 

ME  AND  MY  GAL:  Spencer  Tracy,  Joan  Bennett 
— Sure  fire  entertainment  for  the  masses.  Tracy  is 
excellent  and  Bennett  is  fine.  This  will  come  as  near 
pleasing  100  per  cent  as  anything  you  have  used  in 
the  past  few  months. — Gerald  Stettmund,  H.  &  S. 
Theatre,   Chandler,   Okla.     Small    town  patronage. 

RACKETY  RAX:  Victor  McLaglen,  Greta  Nissen 
— A  new  departure  in  rackets  and  the  colleges  have 
a  lot  to  learn  about  cheering  sections.  They  spelled 
the  name  of  the  college  on  the  southern  exposures 
of  a  bevy  of  girls.  Certainly  very  effective  from 
the  audience  viewpoint.  It  is  an  impossible  story 
and  the  imagination  has  to  be  stretched  a  lot.  Some 
liked  it  and  some  didn't.  But  that  is  the  case  with 
most  pictures. — A.  E.  Hancock,  Columbia  City,  Ind. 
General  patronage. 

RACKETY  RAX:  Victor  McLaglen,  Greta  Nissen— 
Greatly  disappointed  in  this  one.  Did  not  draw  film 
rental  and  did  not  please.  No  one  likes  McLaglen. 
The  show  will  please  men  better  than  women  but 
there  is  something  wrong  with  it,  too  rough  or 
foolish,  anyway  they  panned  it.  Played  Jan.  10._— 
H.  J.  Eagan,  American  Theatre,  Wautoma,  Wis. 
Rural  patronage. 

RACKETY  RAX:  Victor  McLaglen,  Greta  Nissen— 
Did  not  draw  business  in  our  town.  Too  much  im- 
possible hokum.  This  picture  is  not  what  it's  cracked 
up  to  be  as  far  as  the  publicity  Fox  gave  this  is 
concerned.  Patrons  just  will  not  fall  for  this  im- 
possible stuff  and  the  sooner  Fox  realizes  this  the 
better  off  the  exhibitor  will  be.  Just  another  lot  of 
film  wasted  was  the  average  remark  of  our  patrons. 
Played  Jan.  16-18.  Running  time,  65  minutes. — G.  A. 
Troyer.  New  Lyric  Theatre,  Rugby,  N.  D.  Small 
town  patronage. 

SECOND  HAND  WIFE:  Sally  Filers.  Ralph  Bel- 
lamy— Fair. — R.  W.  Fletcher,  Lyric  Tlieatre,  Hart- 
ington, Neb.    General  patronage. 

SIX  HOURS  TO  LIVE:  Warner  Baxter,  Miriam 
Jordan — Only  the  superb  acting  of  Baxter  saves  this 
unpleasant  picture  of  reincarnation.  He  is  wonder- 
ful in  it  but  it  is  not  the  type  that  this  star  should 
appear  in.  But  it  may  be  that  Fox  realized  that 
only  he  could  put  it  over  and  make  them  like  it. 
Why  they  don't  give  this  star  that  has  no  equal  in 
an  action  western  picture  some  more  hits  like  "Ari- 
zona Kid"  is  beyond  me  when  the  producers  know 
that  they  want  action.  When  I  think  back  over 
his  fine  role  in  "Daddy  Long  Legs"  and  see  him  in 


this  one  I  didn't  think  that  they  are  giving  him 
the  breaks  to  keep  him  popular. — A.  E.  Hancock, 
Columbia  Theatre,  Columbia  City,  Ind.  General  pat- 
ronage. 

SIX  HOURS  TO  LIVE:  Warner  Baxter,  Miriam 
Jordan — Another  impossible  plot,  a  picture  that  ab- 
solutely did  not  appeal  in  our  community.  Can't 
imagine  where  Fox  gets  the  idea  that  this  is  enter- 
tainment. Let's  hope  this  is  the  last  of  the  worst 
pictures  to  be  made  by  Fox  this  year  as  this  with 
"Chandu"  and  "Rackety  Rax"  certainly  fall  below 
Fox's  standard  of  pictures.  Played  Jan.  23-25.  Ruti- 
ning  time,  78  minutes. — G.  A.  Troyer,  New  Lyric 
■Theatre,  Rugby,  N.  D.    Small  town  patronage. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 
nor,  Charles  Farrell — Had  we  known  the  weather  we 
were  going  to  experience  and  if  tying  up  on  a  title 
means  anything  in  advertising,  we  have  packed  them 
in  on  this  regardless  of  the  40  below  weather  and  the 
worst  storm  in  this  section  in  30  years.  A  very  nice 
show  that  pleased  those  who  came.  Give  this  pair 
the  right  kind  of  story  and  they  always  appeal  out 
here.  Played  Feb.  6-8.  Running  time,  78  minutes. 
— G.  A.  Troyer,  New  Lyric  Theatre,  Rugby.  N.  D. 
Small  town  patronage. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gay- 
nor,  Charles  Farrell — A  very  fine  little  picture,  in 
which  they  introduce  a  new  star,  "Peppy  the  Monk," 
and  from  first  to  last  he  steals  the  show  from  Gay- 
nor  and  Farrell.  I  suggest  that  Fox  sign  him  to  a 
long  term  contract.  He  is  a  great  actor.  We  have 
shown  every  picture  that  Gaynor  or  Farrell  has  ever 
made,  and  they  are  slowly  but  surely  losing  their 
drawing  power.  This  one  did  very  poor  for  us. 
Drew  just  about  what  any  fairly  good  picture  would 
draw  on  same  dates.  Played  Feb.  12-13.  Running 
time,  75  minutes. — Steve  Farrar,  Orpheum  Theatre, 
Harrisburg,  111.    Small  city  patronage. 

TESS  OF  THE  STORM  COUNTRY:  Janet  Gaynor, 
Charles  Farrell — A  type  of  picture  that  will  please 
everyone.  The  acting  very  good.  Not  the  best  that 
these  stars  have  turned  out.  But  nevertheless  it  drew 
more  than  average.  Farrell  did  not  have  so  much 
to  do  but  he  did  it  well.  They  sure  make  a  fine 
team.  Give  us  some  more.  Played  Jan.  1-2-3.  Run- 
ning time,  78  minutes. — G.  N.  Turner,  Farnily  Theatre, 
Pine  City,  Minn.    Small  town  patronage. 

TOO  BUSY  TO  WORK:  Will  Rogers— Drew  better 
than  average  business.  This  is  a  great  Rogers  town 
and  I  look  forward  to  showing  his  pictures.  How- 
ever, I  think  it  is  time  for  them  to  give  him  a  new 
plot,  other  than  the  good  Samaritan  to  the  younger 
generation.  Played  Feb.  12-13. — O.  H.  Miller,  Alamo 
Theatre,  Pine  Bluff,  Ark.    General  patronage. 

WILD  GIRL:  Joan  Bennett,  Charles  Farrell— Too 
bad  Fox  used  this  title  for  it  is  misleading.  Not  so 
good  for  us,  as  our  patrons  do  not  care  for  this  type 
of  picture.  Bennett,  Farrell  and  Bellamy  are  not 
suited  for  such  stories,  but  they  do  good  work. 
Should  please  in  many  situations,  but  one  patron 
asked  us  if,  by  any  chance.  Mack  Sennett  had  pro- 
duced it.  That  tells  our  story.  Played  Feb.  3-4. 
Running  time,  74  minutes. — M.  R.  Harrington,  State 
Theatre,   Portland,  Ore.    General  patronage. 

WILD  GIRL:  Joan  Bennett,  Charles  Farrell— As 
fine  an  outdoor  picture  as  we  have  ever  shown. 
Comments  on  this  were  all  good,  but  we  made  the 
mistake  of  showing  it  on  Saturday  when  they  expect 
a  western  and  it  failed  to  draw  our  regular  Saturday 
business.  This  picture  is  good  for  any  day  in  the 
week,  and  should  be  given  extra  advertising.  Played 
Feb.  11.  Running  time,  78  minutes. — S.  M.  Farrar, 
O'rpheum  Theatre,  Harrisburg,  111.  Small  city  pat- 
ronape. 


Freul 


er 

THE  FIGHTING  GENTLEMAN:  William  Collier, 
Jr. — A  good  cast  in  a  sweet  picture.  Direction, 
pliotography  and  sound  excellent.  Played  Sunday  to 
good  business  and  pleased  audience. — T.  Johnson,  Van 
Der  Vaart  Theatre,  Sheboygan,  Wis.  General  pat- 
ronage. 


MGM 


DIVORCE  IN  THE  FAMILY:  Jackie  Cooper— A 
splendid  picture,  the  kind  you  are  glad  to  present  to 
your  patrons.  Has  everything  that  spells  entertain- 
ment, but  failed  to  pull  above  average  business. 
Poor  title,  appropriate  enough  for  picture,  but  lacks 
appeal.  Played  Feb.  13-14.  Running  time,  78  minutes. 
— M.  R.  Harrington,  State  Theatre,  Portland,  Ore. 
General  patronage. 

FAITHLESS:  Tallulah  Bankhead,  Robert  Mont- 
gomery—Ho Hum!  Leo,  the  MGM  lion,  must  have 
been  yawning  and  this  one  escaped  his  notice.  It  is 
hereby  nominated  to  top  the  list  of  the  ten  worst 


60 


MOTION    PICTURE  HERALD 


March    4,  1933 


pictures,  and  there  will  be  plenty  of  seconds  to 
that  motion.  No  business  and  no  wonder.  Lay  off 
and  save  on  apoloRies.  Played  Feb.  12.  RunninK 
time,  84  minutes.— M.  R.  Harrington,  State  Theatre, 
Portland.   Ore.    General  patronase. 

FAST  LIFE:  William  Haines,  Madfte  Evans— 
•Good  picture  with  lots  of  action  and  wisecracks.  A 
boat  race  in  the  last  reel  that  brings  them  onto 
the  edge  of  the  seats.  Pleased  our  patrons.  Played 
Feb.  19-20.— Gerald  Stettmund,  H.  &  S.  Theatre, 
■Chandler,   Okla.     Small   town  patronage. 

GRAND  HOTEL:  Greta  Garbo,  John  Barrymore— 
Pleased  the  majority  of  our  patrons  and  after  all 
they  are  the  ones  to  be  satisfied.  Drew  a  fairly 
good  business  considering  the  prior  runs,  but  not 
enough  extra  to  justify  calling  it  a  "Special,"  in 
any  sense  of  the  word.  Great  cast  but  Garbo  came 
in  for  plenty  panning  while  Lionel  Barrymore  seemed 
the  favorite  of  our  patrons.  He's  great,  as  is  the 
rest  of  the  cast,  and  they  are  all  big  names.  Played 
Feb.  S-6-7.  Running  time,  114  minutes. — M.  R.  Har- 
rington, State  Theatre,  Portland,  Ore.  General  pat- 
ronage. 

GRAND  HOTEL:  All  star— Not  a  small  town  pic- 
ture, will  please  50-50,  but  play  it  as  it  will  get  the 
■white  collars  talking  about  your  theatre.  This  pic- 
ture almost  put  me  out  of  business.  I  ofifered  the 
salesman  the  receipts  for  the  entire  engagement  and 
I  would  have  been  money  ahead  if  he  had  accepted. 
But  at  that  I  am  not  sorry  that  I  played  it. — John 
Depaoli,  Holtville  Theatre,  Holtville,  Cal.  Small 
town  patronage. 

PROSPERITY:  Marie  Dressier,  Polly  Moran— We 
thought  it  Dressler's  best  to  date.  Entertainment 
from  start  to  finish  and  what  a  finish.  Good  for 
your  best  days.  Played  Feb.  12-13.— D.  E.  Fitton, 
Lyric  Theatre,  Harrison,  Ark.  Small  town  patron- 
age. 

PROSPERITY:  Marie  Dressier— Very  good  Dress- 
ier picture  and  will  please.  Zero  weather  caught  us 
with  this  one  and  killed  what  business  we  might 
liave  had.  Feb.  9-10.— J.  G.  Caldwell,  Princess  Thea- 
tre, Aurora,  Mo.    Small  town  patronage. 

RED  DUST:  Clark  Gable,  Jean  Harlow— Although 
we  advertised  this  as  not  a  picture  for  children, 
there  was  nothing  offensive  and  what  there  might 
'have  been  would  certainly  have  gone  over  their 
heads.  A  very  good  picture.  Another  show  that  lives 
up  to  the  reputation  of  good  old  Leo.  They'll  like 
this  one,  just  get  them  in.  Played  Jan.  30-Feb.  1. 
Running  time,  73  minutes. — G.  A.  Troyer,  New  Lyric 
Theatre,  Rugby,  N.  D.    Small  town  patronage. 

RED  DUST:  Jean  Harlow,  Clark  Gable— These 
stars  will  pull  in  a  few  extra  admissions.  Gable 
takes  the  part  of  a  cad.  The  same  old  story  from 
the  perverted  master  minds  of  production.  The  type 
of  picture  you  will  not  buy  after  the  Brookhart  bill 
is  passed. — Gerald  Stettmund,  H.  &  S.  Theatre, 
Chandler,   Okla.    Small   town  patronage. 

Monogram 

THE  THIRTEENTH  GUEST:  Ginger  Rogers- 
One  of  Monogram's  mighty  32,  poor  sound,  and  very 
poorly  acted.  This  company  had  better  time  their 
pictures  to  the  1933  times,  as  this  picture  reminded 
me  of  a  fair  1929  talkie.  The  sound  is  terrible.  Your 
patrons  will  walk  out  asking  you  what's  the  matter 
with  your  operator.  As  I  am  the  operator,  this 
makes  me  sore. — John  Depaoli,  Holtville  Theatre, 
Holtville,  Cal.    Small  town  patronage. 

Paramount 

A  FAREWELL  TO  ARMS:  Gary  Cooper.  Helen 
Hayes — This  may  go  over  in  the  cities  but  out 
iere  in  the  small  towns  it  draws  more  criticism 
than  comments.  The  acting  is  fine  in  it  but  the 
story  is  disgusting.  At  least  it  proved  that  way  for 
me  and  I  would  advise  you  to  see  it  before  you 
l)ook  it.  The  first  one  from  Paramount  that  did  not 
click  for  me.  Running  time,  78  minutes. — Harold 
Smith.  Dreamland  Theatre,  Carson,  Iowa.  Rural 
patronage. 

THE  BIG  BROADCAST:  Stuart  Erwin,  Bing  Cros- 
T>y — ^As  they  all  say,  this  draws  and  pleases  quite 
generally.  The  story  connected  with  it  is  very  poor 
but  then  you  cannot  expect  a  plot  with  a  show  of 
this  kind.  The  stars  are  good  and  they  please. 
Played  Jan.  18. — H.  J.  Eagan,  American  Theatre, 
Wautoma,  Wis.    Rural  patronage. 

THE  BIG  BROADCAST:  Stuart  Erwin,  Bing  Cros- 
by— All  that  is  praise  could  be  mentioned  about  this 
picture  as  it  certainly  pleased  100  per  cent.  Although 
we  had  a  very  bad  break  in  weather.  Paramount  can 
certainly  be  complimented  for  this  production.  Played 
Jan.  26-28.  Running  time,  86  minutes. — G.  A.  Troyer, 
New  Lyric  Theatre,  Rugby,  N.  D.  Small  town  pat- 
ronage. 

THE  BIG  BROADCAST:  Radio  stars,  Stuart  Er- 
win, Lelia  Hyams— A  wow!  Had  to  stick  out  the 
SRO  sign  for  the  first  time  in  months.  Business 
200  per  cent  and  the  picture  pleased  everyone.  Played 
Jan.  22-23.  Running  time,  80  minutes.— W.  R.  Strat- 
ton,  Challis  Theatre,  Challis,  Idaho.  Small  town 
patronage. 

BLONDE  VENUS:  Marlene  Dietrich— Take  Die- 
trich at  her  best,  give  her  two  lovers  like  Cary 
Grant  and  Herbert  Marshall,  a  youngster  like  Dickie 
Moore,  given  plenty  of  footage,  all  expertly  blended 
and  a  happy  ending,  you  are  sure  to  please  the  fans. 
The  coldest  spell  in  15  years  prevented  any  business 


to  speak  of. — J.  E.  Stocker,  Myrtle  Theatre,  Detroit, 
Mich.    General  patronage. 

BROKEN  WING:  Lupe  Velez— Although  this  pic- 
ture was  rather  old  I  played  it  at  the  request  of 
several  patrons.  I  am  glad  I  did  as  it  drew  a  rather 
good  crowd.  The  picture  is  of  the  program  class 
and  nothing  extra.  Played  Feb.  3-4.  Running  time, 
85  minutes.— W.  R.  Stratton,  Challis  Theatre,  Challis, 
Idaho.    Small   town  patronage. 

DANCERS  IN  THE  DARK:  Miriam  Hopkins,  Jack 
Oakie,  George  Raft — Booked  this  a  couple  of  days 
before  showing,  account  pulled  a  booking.  If  you 
have  not  played  it,  spot  it  in.  Hopkins  sings  "St. 
Louis  Blues"  and  does  a  good  job  of  it.  Played 
Feb.  9-10.— D.  E.  Fitton,  Lyric  Theatre,  Harrison, 
Ark.    Small  town  patronage. 

THE  DEVIL  IS  DRIVING:  Edmund  Lowe,  Wynne 
Gibson — This  is  a  good  snappy  feature.  Well  acted 
with  a  convincing  plot  that  held  interest  all  the  way. 
Played  Feb.  10-11.  Running  time,  63  minutes. — E.  D. 
Hilsinger,  Liberty  Opera  House,  Marathon,  N.  Y. 
Small   town  and  country  patronage. 

EVENINGS  FOR  SALE:  Herbert  Marshall,  Sari 
Maritza — Entertaining  picture  that  will  please.  Ma- 
ritza  looks  like  a  comer.  Sari,  we  would  appreciate 
a  picture  for  our  lobby.  Played  Feb.  12-13.— J.  G. 
Caldwell,  Princess  Theatre,  Aurora,  Mo.  Small  town 
patronage. 

HOT  SATURDAY:  Cary  Grant,  Nancy  Carroll- 
Did  not  seem  to  satisfy.  Looked  as  if  hastily  thrown 
together.  Just  anything  to  make  eight  reels  and 
give  Grant  a  chance  to  show  up  with  his  mistress, 
whom  he  dismissed  with  a  ten  thousand  dollar  check 
when  he  sighted  Carroll.  Then  he  turns  noble  after 
Nancy  has  had  a  lot  of  trouble  with  small  town 
gossip  and  over  amorous  or  jealous  boy  friends.  In 
a  fast  fifty-foot  finish  he  decided  to  marry  Nancy 
when  she  would  have  gone  with  him  regardless. 
Stars  did  the  best  they  could  with  Paramount's  idea 
of  a  story.  Played  Feb.  19-20.— P.  G.  Estee.  S.  T. 
Theatre,  Parker,  S.  D.    Small  town  patronage.' 

HOT  SATURDAY:  Nancy  Carroll— Nice  picture. 
Did  fair  business  for  me.  Running  time.  73  minutes. 
— Harold  Smith,  Dreamland  Theatre,  Carson,  Iowa. 
Rural  patronage. 

IF  I  HAD  A  MILLION:  All  star— The  box  office 
champ  for  my  theatre.  Drew  better  than  "The  Big 
Broadcast,"  which  is  saying  something.  Pleased  all, 
young  and  old.— John  Depaoli,  Holtville  Theatre, 
Holtville,  Cal.    Small  town  patronage. 

LADY  AND  GENT:  George  Bancroft,  Wynne  Gib- 
son— Here  is  one  swell  picture.  One  that  will  please 
the  majority.  I  did  not  do  over  average  on  it  as 
I  had  basketball  competition,  but  I  did  not  have  to 
hid  from  the  patrons  who  did  see  it  as  they  passed 
out.  Played  Jan.  27-28.  Running  time,  80  minutes.— 
W.  R.  Stratton,  Challis  Theatre,  Challis,  Idaho. 
Small    town  patronage. 

MADAME  RACKETEER:  Alison  Skipworth. 
George  Raft— I  was  a  little  afraid  of  this  one  but 
am  glad  that  I  ran  it.  Pleased  above  average  and  is 
a  corker  for  the  small  town.  Played  Jan.  21.  Run- 
ning time,  72  minutes.— W.  R.  Stratton,  Challis  Thea- 
tre, Challis,  Idaho.    Small  town  patronage. 

NIGHT  OF  JUNE  13:  Clive  Brook.  Frances  Dee- 
Just  as  other  exhibitors  have  said  this  is  a  cracker- 
jack,  in  fact,  the  best  Paramount  for  months  and 
they  have  had  some  good  ones.  There  is  mystery, 
romance,  action  and  the  best  all  round  comedy  in  any 
feature  for  years.  This  is  what  I  call  entertainment 
plus  and  better  than  a  dozen  socalled  specials. 
Played  Dec.  28.— H.  J.  Eagan,  American  Theatre, 
Wautoma,  Wis.    Rural  patronage. 

NIGHT  OF  JUNE  13:  Clive  Brook,  Frances  Dee, 
Gene  Raymond— Another  fine  picture  from  Para- 
mount. If  you  can  get  them  in  they'll  like  this  one. 
Those  we  had  praised  this  one  highly.  Played  Feb. 
2-4.  Running  time,  78  minutes.— G.  A.  Troyer,  New 
Lyric  Theatre,  Rugby,  N.  D.    Small  town  patronage. 

SHE  DONE  HIM  WRONG:  Mae  West,  Gary 
Grant— West  is  excellent  in  the  part  she  portrays 
but  in  these  times  the  picture  has  no  place.  Am 
surprised  that  such  a  picture  would  be  released  by 
any  producing  company.  It  is  a  picture  of  the  Bow- 
ery. No  more  like  this  for  me  if  I  know  it.  Played 
Feb.  14-15.— D.  E.  Fitton,  Lyric  Theatre,  Harrison, 
Ark.    Small  town  patronage. 

SHE  DONE  HIM  WRONG:  Mae  West— It  will 
please  the  adults,  especially  those  that  have  lived 
in  the  time  the  picture  depicts.  Tell  the  kids  to 
come  some  other  time.  Played  Feb.  11.— J.  G.  Cald- 
well, Princess  Theatre,  Aurora,  Mo.  Small  town 
patronage. 

THUNDER  BELOW:  Tallulah  Bankhead,  Charles 
Bickford — This  picture  was  a  fine  flop  so  far  as  the 
story  goes.  Photography  and  sound  excellent.  Was 
very  poor  drawing  card  and  business  poor.  Played 
Jan.  15-16.  Running  time,  69  minutes.— W.  R.  Strat- 
ton, Challis  Theatre,  Challis,  Idaho.  Small  town 
patronage. 

TONIGHT  IS  OURS:  Fredric  March.  Claudette 
Colbert — Excellent  little  picture.  It  was  a  pleasant 
surprise  as  I  did  not  expect  much  as  to  entertain- 
ment but  it  was  chockfuU  of  it.  Do  extra  adver- 
tising and  get  the  money.  Bad  weather,  no  business. 
Played  Feb.  7-8.— D.  E.  Fitton,  Lyric  Theatre,  Har- 
rison, Ark.    Small  town  patronage. 

TONIGHT   IS   OURS:    Claudette   Colbert,  Fredric 


March — Very  good  entertainment.  One  situation 
rather  suggestive  and  could  have  been  left  out  with- 
out afifecting  the  story.  I  may  be  wrong,  but  I 
rather  doubt  if  the  average  patron  cared  to  be 
told  that  March  spent  the  night  with  Colbert.  Played 
Feb.  4. — J.  G.  Caldwell,  Princess  Theatre,  Aurora, 
Mo.    Small  town  patronage. 

TROUBLE  IN  PARADISE:  Herbert  Marshall, 
Miriam  Hopkins,  Kay  Francis — A  slow  draggy  plot 
so  thickly  interspersed  with  "Messieurs  and  Ma- 
dames"  as  to  be  practically  unintelligible  to  the 
average  audience.  Marshall  gives  a  marvelous  imita- 
tion of  a  dead  man.  Is  that  posture  he  assumes  the 
masculine  version  of  the  debutante  slouch?  Maurice 
Chevalier  might  get  away  with  this  sort  of  rot,  but 
not  this  Marshall  lad  with  the  shoe  button  eyes  and 
the  turned  up  nose.  Played  Feb.  17-18.  Running 
time,  81  minutes. — E.  D.  Hilsinger,  Liberty  Opera 
House,  Marathon,  N.  Y.  Small  town  and  country 
patronage. 

UNDER  COVER  MAN:  George  Raft,  Nancy  Car- 
roll— Patrons  seemed  to  like  this  tale  of  the  police 
department  under  cover  man,  who  was  searching  for 
his  father's  murderer.  Both  Raft  and  Carroll  did 
clever  work. — P.  G.  Estee,  S.  T.  Theatre,  Parker, 
S.  D.    Small  town  patronage. 

WILD  HORSE  MESA:  Randolph  Scott— Played 
this  one  on  bargain  night  and  it  drew  a  large  crowd. 
Pleased  everyone.  Played  this  with  the  opening 
chapter  of  "Last  Frontier"  which  seems  to  be  a 
very  good  serial,  and  the  combination  brought  me 
the  biggest  crowd  I've  had  on  midweek  in  many  a 
moon. — Harold  Smith,  Dreamland  Theatre,  Carson, 
Iowa.    Rural  patronage. 

RKO 

BILL  OF  DIVORCEMENT:  John  Barrymore— Ad- 
vertised a  four-star  Liberty  picture  and  the  three 
that  read  Liberty  magazine — my  cashier,  my  door- 
man and  myself — believe  that  Liberty  should  hire 
someone  else  to  write  up  their  reviews.  This  is  a 
fair  picture.  No  box  office.  Will  please  about  SO 
per  cent. — ^John  Depaoli,  Holtville  Theatre,  Holtville, 
Cal.    Small  town  patronage. 

BIRD  OF  PARADISE:  Dolores  Del  Rio,  Joel  Mc- 
Crea — A  picture  that  will  go  over  in  any  small  town 
and  has  good  drawing  power.  Did  10  per  cent  better 
than  average  Sunday  and  Monday  business.  The 
scenery  in  this  picture  is  very  good  and  musical 
background  tends  to  make  this  picture  outstanding. 
Played  Jan.  29-30.  Running  time,  80  minutes.— W.  R. 
Stratton,  Challis  Theatre,  Challis,  Idaho.  Small  town 
patronage. 

BRING  'EM  BACK  ALIVE:  (Frank  Buck)— Boys, 
here  is  a  box  office  natural.  I  advertised  this  one 
extensively  and  was  well  paid  as  it  broke  all  house 
records  for  over  a  year.  Most  of  my  patrons  thought 
that  the  picture  was  faked  but  all  said  they  enjoyed 
it  anyway  so  I  guess  that  is  all  that  counts.  Played 
Feb.  5-6.  Running  time,  70  minutes.— W.  R.  Strat- 
ton, Challis  Theatre,  Challis,  Idaho  Small  town  pat- 
ronage. 

THE  CONQUERORS:  Richard  Dix,  Ann  Harding— 
For  some  reason  this  picture  did  not  pull  for  us. 
It  is  a  splendid  production,  that  has  received  far  too 
much  adverse  criticism  in  the  fan  magazines,  which 
may  be  the  answer.  Certainly,  it  deserves  far  better 
notices,  for  it  is  almost  an  epic  in  story  and  pro- 
duction, and  it  will  please,  if  you  can  get  them  in. 
Do  not  make  comparisons  with  "Cimarron,"  for  this 
one  can  be  put  over  on  its  own  merits.  Played  Feb. 
1-2.  Running  time,  82  minutes. — M.  R.  Harrington, 
State    Theatre,    Portland,    Ore.     General  patronage. 

THE  HALF-NAKED  TRUTH:  Lee  Tracy,  Lupe 
Velez — A  ribald,  tawdry  comedy  too  noisy  to  be 
enjoyable.  Highly  improbable  plot  but  its  speed 
and  action  undeniable.  Velez  is  a  cute  little  monkey 
and  Tracy  is  acceptable.  But  when  it  comes  to  slap- 
ping his  women  around  he's  no  James  Cagney.  There 
is  a  certain  element  in  every  community  that  will 
enjoy  this  one.  Played  Feb.  15-16.  Running  time, 
75  minutes. — E.  D.  Hilsinger,  Liberty  Opera  House, 
Marathon,  N.  Y.   Small  town  and  country  patronage. 

HELL'S  HIGHWAY:  Richard  Dix— Dix  is  good  in 
this  story  of  the  prison  road  camps,  but  picture  is 
rather  strong  and  too  brutal  to  be  entertainment. 
Not  the  type  our  patrons  care  for,  and  a  cold  night 
did  not  help,  so  the  box  office  suffered.  Played  Feb. 
8-9.  Running  time,  63  minutes. — M.  R.  Harrington, 
State  Theatre,  Portland,  Oregon.    General  patronage. 

HOLD  'EM  JAIL:  Wheeler  &  Woolsey— For  the 
fans  that  are  not  tired  of  this  pair,  it  will  go  over 
good.  It  is  a  real  good  comedy  with  lots  of  laughs. 
Played  Jan.  12. — H.  J.  Eagan,  American  Theatre, 
Wautoma,    Wis.    Rural  patronage. 

HOLD  'EM  JAIL:  Bert  Wheeler.  Robert  Woolsey— 
We  played  this  picture  Sunday  and  Monday  against 
zero  weather  and  the  picture  done  remarkable  busi- 
ness in  spite  of  the  zero  weather.  It  is  the  funniest 
picture  we  have  run  for  a  long  time.  House  in  up- 
roar from  start  to  finish.  Positively  one  of  their  best. 
Don't  be  afraid  to  step  on  this  one  as  it  will  do 
plenty  of  business  at  the  box  office  and  that's  what 
counts.  The  "Millionaire  Cat,"  a  knockout  two-reel 
comedy,  played  with  the  above  feature  attraction. — 
L.  J.  Bennett,  Rialto  Theatre,  Pekin,  111.  General 
patronage. 

LUCKY  DEVILS:  Bill  Boyd,  Dorothy  Wilson- 
About  the  "movie  man  stunt"  but  do  not  let  your 
patrons  know  this  as  they  will  expect  something 
thrilling  and  be  disappointed.     Two  or  three  slight 


March    4.  1933 


MOTION    PICTURE  HERALD 


6f 


thrills  in  this  one.  Was  just  another  picture  to  our 
patrons.— Gerald  Stettmund,  H.  &  S.  Theatre, 
Chandler,  Okla.     Small  town  patronage. 

MEN  OF  AMERICA:  Bill  Boyd,  Dorothy  Wilson- 
Plenty  of  action  and  semi-western  semi-gangster  and 
the  mixture  was  not  so  bad.  This  girl  Wilson  is  a 
newcomer  and  she  is  plenty  of  good.  The  audience 
liked  her  and  she  carried  the  supporting  role  like  an 
■old  trouper. — A.  E.  Hancock.  Columbia  Theatre, 
Columbia   City,   Ind.     General  patronage. 

PHANTOM  OF  CRESTWOOD:  All  star— Lay  ofif 
this  one.  I  don't  care  how  much  radio  advertising 
this  picture  received,  it  is  still  not  worth  it.  It  surely 
is  no  drawing  card  and  pleased  only  a  few.  Second 
day  and  I  had  only  the  house  employes.  Played 
iFeb.  10-11.  Running  time,  77  minutes.— W.  R.  Strat- 
ton,  Challis  Theatre,  Challis,  Idaho.  Small  town 
patronage. 

RENEGADES  OF  THE  WEST:  Tom  Keane— I 
take  my  hat  oiT  to  Keene,  he  is  well  liked  by  all, 
and  if  RKO  gives  him  the  proper  support,  this  boy 
■will  be  the  biggest  western  star  in  business.  This 
is  a  dandy  western,  well-made  and  directed,  and  it 
should  please  1C0%  the  horse  opera  fans,  and  they 
are  legion. — John  Depaoli,  Holtville  Theatre,  Holt- 
ville,  Cal.    Small  town  patronage. 

ROCKABYE:  Constance  Bennett,  Joel  McCrea— In 
my  opinion  the  finest  actress  in  Hollywood  was  given 
a  mighty  poor  story  for  her  great  talents.  It's  not 
-a  bad  picture  and  it's  not  a  great  picture  but  it's 
a  fairly  good  picture  that  pleases  most  of  the  women 
and  the  men  do  not  care  for  it  a  little  bit.  Our  busi- 
ness was  off  50%  on  this  one.  They  must  have  known 
in  advance  that  it  was  not  so  hot.  Played  Feb.  8-9. 
Running  time,  75  minutes. — S.  M.  Farrar,  Orpheum 
Theatre,  Harrisburg,  111.     Small  city  patronage. 

SADDLE     BUSTER:     Tom  Keene— Very  good 

western.    The  first  one  for  me  of  this  star.    Hope  the 

Test  are  as  good. — Harold  Smith,  Dreamland  Theatre, 
Carson,  Iowa.    Rural  patronage. 

SECRETS  OF  THE  FRENCH  POLICE:  Gwili 
Andre,  Frank  Morgan — One  of  the  best  mystery  pic- 
tures we  have  had  this  year.  Entertaining,  well  acted 
hy  a  competent  cast,  different  and  therefore  refresh- 
ing to  patrons  satisfied  with  snappy  love  histrionics. 
Played  Feb.  6-7.  Running  time,  58  minutes. — E.  D. 
Hilsinger,  Liberty  Opera  House,  Marathon,  N.  Y. 
Small  town  and  country  patronage. 

STATE'S  ATTORNEY:  John  Barry  more— You  can 
always  depend  on  a  Barrymore  picture  to  be  good 
and  this  one  was  very  good.  Pleased  all  that  came 
to  see  it  but  did  the  worst  Sunday  and  Monday  busi- 
ness in  four  months.  I  guess  it  doesn't  matter  how 
good  a  picture  is  just  so  long  as  it  is  a  drawing 
card.  I  have  got  my  largest  crowds  on  a  poor  pic- 
ture just  because  of  a  good  title.  Played  Feb.  12-13'. 
Running  time,  79  minutes. — W.  R.  Stratton,  ChalHs 
Theatre,  Challis,  Idaho.     Small  town  patronage. 

Universal 

AIR  MAIL:  Pat  O'Brien,  Ralph  Bellaniy— Universal 
can  be  proud  of  this  one.  The  finest  air  picture  to 
date.  Lots  of  action,  thrills  and  comedy.  Great  for 
all  the  family.  No  business  for  us,  due  to  bad 
weather.  Played  Feb.  10-11.  Running  time,  87 
minutes. — M.  R.  Harrington,  State  Theatre,  Portland, 
Oregon.     General  patronage. 

AIR  MAIL:  Pat  O'Brien,  Ralph  Bellamy— A  very 
good  air  picture.  Some  fine  stunt  flying  in  this  one, 
also  some  great  trick  shots,  and  plenty  of  thrills  from 
start  to  finish.  If  your  patrons  are  not  fed  up  on 
air  pictures  this  one  will  do  business,  but  the  people 
here  have  had  all  the  air  they  want,  and  we  did 
below  average  for  the  two  days.  Played  Jan.  21-22. 
Running  time,  83  minutes. — Steve  Farrar,  Orpheum 
Theatre,  Harrisburg,  111.     Small  city  patronage. 

AIR  MAIL:  Pat  O'Brien— Played  in  zero  weather. 
So  got  an  unfair  break  on  this  one.  Ejcceptionally 
Sfood  picture  for  its  type.  This  one  contained  every- 
thing that  makes  a  picture  spicy.  Good  for  the 
whole  family.  Played  Feb.  10.  Running  time,  82 
minutes.— O.  H.  Miller,  Alamo  Theatre,  Pine  Bluff, 
Ark.    General  patronage. 

AIR  MAIL:  Pat  O'Brien— Consider  this  bigger  than 
"Hell  Divers,"  "Hell's  Angels"  and  the  rest  of  the 
plane  pictures.  Had  the  audience  out  of  their  seats 
during  the  last  reel.  Universal,  give  us  more  like 
this  one  and  the  depression  will  be  over  as  far  as  the 
theatres  .are  concerned.— John  Depaoli,  Holtville 
Theatre,   Holtville,  Cal.     Small  town  patronage. 

BACK  STREET:  Irene  Dunne,  John  Boles— Marve- 
lous acting,  splendid  cast.  Here  is  a  real  show  that 
will  appeal  to  the  greatest  percentage  of  those  who 
see  it.  Laud  it  to  the  skies  and  step  on  it  as  it 
will  back  up  anything  you  can  say  to  bring  them 
in.  Although  our  weather  was  bad  out  here,  those 
who  did  see  it  were  pleased  100%.  Played  Jan.  19-21. 
Running  time,  84  minutes. — G.  A.  Trover,  New  Lyric 
Tlieatre,  Rugby,  N.D.    Small  town  patronage. 

HIDDEN  GOLD;  Tom  Mix— On  an  average  with 
the  other  Mix  pictures.  Played  Feb.  7-8. — J.  G.  Cald- 
well, Princess  Theatre,  Aurora,  Mo.  Small  town 
patronage. 

LAUGHTER  IN  HELL:  Pat  O'Brien— The  Herald 
would  not  print  what  I  think  of  this  one.  Of  course 
I  could  be  wrong,  but  would  suggest  you  screen  it. 
Played  Feb.  5-6.— J.  G.  Caldwell,  Princess  Theatre, 
Aurora,  Mo.    Small  town  patronage. 


YOU  REMEMBER 
GEORGE  GREEN? 

I  received  your  reports  to  fill  out 
for  the  "What  the  Picture  Did  For 
Me"  department  and  regret  that  I 
can't  fill  them  out. 

Three  years  ago,  in  the  spring  of 
1930,  we  finally  had  to  shut  down 
our  theatre  and  after  keeping  it  closed 
all  spring  and  summer,  and  in  the 
fall  we  opened  for  a  few  days  with 
sound  pictures  and  then  sold  the 
Gem  theatre  to  W.  F.  Asimus  of 
Greenriver  who  is  operating  it  now. 
Mr.  Asimus  has  a  man  come  in  and 
give  pictures  every  Saturday  night. 
This  man  makes  a  round  trip  of  coal 
camps  and  ends  here  on  Saturday 
night. 

We  regretted  to  see  "What  the 
Picture  Did  For  Me"  department  close 
and  are  glad  to  see  that  you  have  re- 
opened it. 

GEORGE  L.  GREEN, 

Greenriver,  Utah. 


THE  OLD  DARK  HOUSE:  Boris  Karloff— If  your 
patrons  still  like  the  shocker  and  thriller  type  of 
pictures,  here  is  a  sweet  picture  for  them.  It's  well 
acted  and  plenty  shocking.  But  our  people  have  had 
all  of  this  type  of  picture  they  care  for.  There  is 
no  way  to  get  them  interested  in  a  picture  of  this 
type.  It's  time  for  the  producers  to  call  a  halt  and 
stop  making  them.  This  one  drew  very  poorly  for 
us.  We  are  sorry  that  we  did  not  pay  for  it  and 
set  in  a  picture  that  people  would  come  out  and  see. 
Jan.  31.  Running  time,  74  minutes. — S.  M.  Farrar, 
Orpheum  Theatre,  Harrisburg,  111.  Small  city 
patronage. 

Warner 

BLESSED  EVENT:  Lee  Tracy— Tracy  pleased 
with  this  picture  and  my  fans  are  wanting  to  know 
how  soon  they  can  see  him  again.  Played  Sunday 
afternoon  to  above  average  business  and  we  called 
all  those  who  missed  the  picture,  who  were  our 
regular  patrons,  and  told  them  what  they  were  miss- 
ing and  they  came  out  Monday  night  to  see  if  we 
were  right.  We  held  it  over  for  an  extra  day  and 
I  believe  I  could  run  it  again  and  do  above  average 
business  on  it.— B.  A.  McConnell,  Emerson  Theatre, 
Hartford,  Ark.    Small  town  patronage. 

HARD  TO  HANDLE:  James  Cagney— A  very 
pleasing  picture,  but  not  another  "Winner  Take  All." 
If  they  had  not  given  Ruth  Donnelly  a  good  part  in 
this  it  would  have  missed  bad.  She  almost  steals 
the  picture  from  Cagney.  Play  this  one  and  give  it 
a  boost.  We  did  not  do  business  with  it  even  with 
extra  advertising.  It  seems  that  my  people  would 
have  been  satisfied  if  Cagney  had  taken  a  six-year 
vacation  instead  of  only  six  months.  They  were  just 
not  interested.  Played  Jan.  28-29.  Running  time,  76 
minutes. — S.  M.  Farrar,  Orpheum  Theatre,  Harris- 
burg, 111.    Small  city  patronage. 

HAUNTED  GOLD:  John  Wayne— Absolutely  the 
best  western  ever  shown  at  this  theatre.  Any  ex- 
hibitor would  do  well  on  this  western.  Enough 
mystery  to  keep  the  audience  interested  and  plenty 
comedy  to  keep  them  laughing.  The  kids  are  wild 
about  it.  Blue  Washington  and  "Duke"  steal  the 
show.  Played  Feb.  17-18.— Alpha  Lee  Murphy,  Ritz 
Theatre,  Olney,  Tex.     Small  town  patronage. 

I  AM  A  FUGITIVE  FROM  A  CHAIN  GANG: 

This  is  already  sold  to  the  public  and  if  you  do  not 
make  some  money  with  it  you  might  as  well  close  up 
shop  and  join  the  back  to  the  farm  movement.  A 
darn  good  picture  and  sure  does  please  'em. — Gerald 
Stettmund,  H.  &  S.  Theatre,  Chandler,  Okla.  Small 
town  patronage. 

THE    MYSTERY    OF    THE    WAX  MUSEUM: 

Lionel  Atwill,  Glenda  Farrell — An  excellent  produc- 
tion from  every  standpoint.  The  mystery  and  horror 
theme  is  well  balanced  with  an  abundance  of  comedy, 
wisecracks,  fast  chatter  by  Glenda.  I  saw  this  at  a 
screening  and  would  say  it  is  100%  entertainment.  All 
color  and  a  knockout  picture. — Gerald  Stettmund, 
H.  &  S.  Theatre,  Chandler,  Okla.  Small  town  patron- 
age. 

ONE  WAY  PASSAGE:  WUliam  Powell,  Kay  Fran- 
cis— Played  this  picture  Sunday -Monday.  Drew  aver- 
age business,  not  as  much  as  expected,  as  the  pic- 
ture was  heralded  as  their  best.  Ending  was  a 
disappointment.    I  find  a  tragic  ending  leaves  audi- 


ence with  a  bitter  taste  that  is  not  quickly  forgotten. 
Played  Feb.  5-6.  Running  time,  69  minutes. — O.  M. 
Miller,  Alamo  Theatre,  Pine  Bluff,  Ark.  General 
patronage. 

ONE  WAY  PASSAGE:  William  Powell,  Kay 
Francis — Very  good  and  seemed  to  please  but  our 
audience  bewildered  at  the  ending.  Business  fair. 
Played  Dec.  18-19-20-21.  Running  time,  89  minutes. 
— L.  V.  Gucker,  Dawn  Theatre,  Hartford  City,  Ind. 
General  patronage. 

SCARLET  DAWN:  Douglas  Fairbanks,  Jr.,  Nancy 
Carroll — This  will  not  create  popularity  for  either 
Fairbanks  or  Carroll,  for  the  story  is  weak  and 
highly  improbable.  Will  get  by  on  a  double  bill  or 
a  midnite  show,  which  is  the  way  we  played  it.  Short 
running  time  allows  for  a  strong  supporting  program, 
in  case  you  play  it  singly.  Pulled  plenty  for  us,  but 
did  not  satisfy.  Played  midnight,  Feb.  4.  Running 
time,  58  minutes. — M.  R.  Harrington.  State  Theatre. 
Portland,  Ore.     General  patronage. 

SCARLET  DAWN:  Douglas  Fairbanks,  Jr.,  Nancy 
Carroll — It  seems  that  a  Russian  string  band  got 
stranded  in  Hollywood,  and  that  Warner  Brothers 
had  some  Russian  uniforms  on  their  hands  and 
Doug.,  Jr.,  was  not  doing  anything  right  at  that  time, 
and  he  also  had  some  very  pretty  Russian  style 
pajamas,  so  they  decided  to  hire  the  string  band 
and  make  a  picture,  and  "Scarlet  Dawn"  is  the 
result.  It's  not  good  by  a  long  shot,  and  I  have 
shown  quite  a  few  during  the  past  year  that  were 
a  lot  worse.  We  ran  it  for  a  small  admission  and 
got  by.  Perhaps  you  can.  Played  Feb.  11.  Running 
time,  78  minutes. — S,  M.  Farrar,  Orpheum  Theatre, 
Harrisburg,  111.     Small  city  patronage. 

TWO  AGAINST  THE  WORLD:  Constance  Ben- 
nett— The  picture  is  just  fair,  either  good  or  bad.  just 
so-so-,  but  it  drew  above  average  and  of  course  we 
are  pleased.  It  just  goes  to  show  that  Bennett  is 
still  popular  in  spite  of  the  fact  that  she  made  only 
one  outstanding  picture  in  the  last  year.  Stars  do 
draw  regardless  of  good  or  bad  stories,  and  as  long 
as  we  can  break  even  under  present  conditions  it  is 
about  all  we  can  expect.  Tbis  picture  will  not  disap- 
point your  patorns  so  run  it  just  because  Bennett  is 
in  it.  Played  Jan.  29.— S.  H.  Rich,  Rich  Theatre. 
Montpelier,  Idaho.     Town  patronage. 

Short  Features 
Educational 

FREAKS  OF  THE  DEEP:  Interesting  shots  of 
freak  fish  found  in  tropical  waters.  This  "Cannibals 
of  the  Deep"  series  has  been  far  above  average.  Run- 
ning time,  9  minutes. — M.  R.  Harrington,  State 
Theatre,   Portland,  Ore. 

MANHATTAN  MELODY:  Just  a  reel  of  views  of 
New  York  that  we  have  all  seen  hundreds  of  times, 
with  a  musical  accompaniment.  Very,  very  mediocre. 
— E.  D.  Hilsinger,  Liberty  Opera  House,  Marathon, 
N.  Y.    Small  town  and  country  patronage. 

RADIO  GIRL:  Terrytoon  Cartoon— Extra  good. 
Running  time,  7  minutes. — M.  R.  Harrington,  State 
Theatre,  Portland,  Ore. 

THIS  GIDDY  AGE,:  Andy  Qyde- Not  so  hot. 
Clyde  rather  tiresome  and  the  feminine  end  of  this 
wasn't  even  passable,  as  far  as  looks  were  concerned. 
Just  a  "rag,  a  bone  and  a  hank  of  hair." — E.  D. 
Hilsinger,  Liberty  Opera  House,  Marathon,  N.  Y. 
Small  town  and  country  patronage. 

Fox 

PIRATE  ISLE:  Magic  Carpet— Not  much  after 
running  travelogues  with  an  announcer.  These  are 
mighty  weak. — D,  E.  Fitton,  Lyric  Theatre,  Harrison. 
Ark.     Small  town  patronage. 

MGM 

CHILI  AND  CHILLS:  Oddity— Very  satisfactory 
filler.  Nothing  to  rave  about.  A  fight  between  two 
turtles  and  a  dog  killing  a  snake  were  interestinsr. — 
D.  E.  Fitton,  Lyric  Theatre,  Harrison.  Ark.  Small 
town  patronage. 

FREE  WHEELING:  Our  Gang— Little  better  than 
previous  ones  we  have  run. — D.  E.  Fitton,  Lyric  The- 
atre, Harrison,  Ark.    Small  town  patronage. 

HASTY  MARRIAGE:  Charies  Chase— Another  good 
Charley  Chase  comedy.  Running  time,  21  minutes. — 
J.  O.  Smith,  Dixie  Theatre,  Lineville,  Ala. 

SCRAM:  Laurel -Hardy — Laurel  and  Hardy  did  all 
the  laughing.  Audience  none.  Not  much  of  a  comedy. 
— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small 
town  patronage. 

SHOW  BUSINESS:  Zasu  Pitts,  Thelma  Todd— We 
have  not  had  a  good  comedy  from  Metro  this  season. 
Recording  is  poor. — W.  H.  Hardman,  Royal  Theatre, 
Frankfort,  Kansas. 

STRANGE  INNERTUBE:  Taxi  Boys— A  Taxi  Boy 
comedy  that  is  more  silly  than  funny. — W.  H.  Hard- 
man,  Royal  Theatre,  Frankfort,  Kansas. 

THE  SOILERS:  Zasu  Pitts,  Thelma  Todd— Good 
comedy  but  the  poorest  that  this  team  has  made. 
■Two  reels. — Edith  Fordyce,  Princess  Theatre,  Selraa, 
La.    General  patronage. 

THEIR  FIRST  MISTAKE:  Laurel  and  Hardy- 
One  of  the  funniest  comedies  we  have  played  for  some 


62 


MOTION    PICTURE  HERALD 


March    4  ,  1933 


time.  These  two  guys  are  real  cornecUans. — Bert  Sil- 
ver, Silver  Family  Theatre,  Greenville,  Michigan. 

THEIR  FIRST  MISTAKE:  Laurel  &  Hardy— 
These  boys  arc  not  as  good  as  they  have  been.  They 
got  a  few  laughs.  This  comedy  below  any  they  have 
played  in  here.  Just  fair.  Running  time,  2  reels. — 
Cecil  Ward,  Koxy  Theatre,  Martinsville,  Va. 

THEIR  FIRST  MISTAKE:  Laurel-Hardy— Un- 
doubtedly the  funniest  and  best  of  all  Laurel-Hardy 
comedies  and  they  are  naturally  good.  But  this  one 
their  best.  Running  time,  18  minutes. — O.  H.  Miller, 
Alamo  Theatre,  Pine  Bluff,  Ark.    General  patronage. 

TOO  MANY  WOMEN:  Boy  Friends— Although 
these  boys  are  liked  by  our  patrons,  this  one  wasn't 
so  hot.  Not  as  good  as  others  they  have  made.  Run- 
ning time,  20  minutes. — Alyce  Cornell,  Galewood  Thea- 
tre, Grand  Rapids,  Mich.     Neighborhood  patronage. 

WAR  MAMAS:  Zasu  Pitts,  Thelma  Todd— This 
comedy  is  very  poor  with  only  a  few  laughs.  Print 
bad.  Running  time,  21  minutes. — J.  O.  Smith,  Dixie 
Theatre,  Lineville,  Ala. 

WHAT  PRICE  TAXI:  Taxi  Boys— Fair  comedy  by 
the  new  team— Robert  K.  Yancey.  Paradise  Theatre, 
Cotter,  Ark.    Railroad  and  general  patronage. 

WILD  PEOPLE:  Colortone  Revue— Not  as  good 
comedy.  Mickey's  laugh  always  gets  by.  Running 
time  18  minutes.— W.  T.  Biggs,  Adair  Theatre,  Adair, 
Iowa. 

WILD  PEOPLE::  Colortone  Revue— Not  as  good 
as  others  we  have  played.  Running  time,  2  reels. — 
Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va. 

Paramount 

"BETTY  BOOP"  CARTOONS:  Most  of  the  "Betty 
Boop"  cartoons  are  unusually  good. — J.  O.  Smith, 
Dixie  Theatre,  Lineville,  Ala. 

BETTY  BOOP  FOR  PRESIDENT:  Betty  Boop— 
Boop  is  running  Mickey  Mouse  a  close  race.  Every- 
one enjoyed  this  short  reel.  Running  time,  9  minutes. 
— R.  W.  Hickman,  Lyric  Theatre,  Greenville,  Id. 
General  patronage. 

BETTY  BOOPS  KER  CHOO:  \Vhich  just  goes  to 
show  no  one  can  be  attractive  with  a  cold  in  her 
nose,  not  even  Boop;  hope  she  gets  back  to  her 
old  form. — E.  D.  Hilsinger,  Liberty  Opera  House, 
Marathon,  N.  Y.    Small  town  and  country  patronage. 

BETTY  BOOP'S  MUSEUM:  Betty  Boop  Cartoon 
—Just  fair.  Running  time,  7  minutes. — M.  R.  Har- 
rington, State  Theatre,  Portland,  Ore. 

BETTY  BOOP'S  MUSEUM:  Talkartoon— Just  a 
cartoon.  Not  as  good  as  others.  Running  time,  1 
reel. — Cecil  Ward,  Roxy  Theatre,  Martinsville,  Vir- 
ginia. 

BLUE  OF  THE  NIGHT:  Bing  Crosby— A  splendid, 
high  class  short  subject.  You  don't  have  to  apologize 
for  showing.  If  only  the  studios  would  start  a  cycle 
of  such  stuff  as  this,  exhibitors  would  be  able  to 
look  their  patrons  in  the  face  as  they  come  out. — 
E.  D.  Hilsinger,  Library  Opera  House  'Theatre,  Mara- 
thon, N.  Y.    Small  town  and  country  patronage. 

BRING  'EM  BACK  SOBER:  Jackie  The  Lion, 
"Babe"  Kane — A  very  good  comedy.  Lots  of  laughs. 
Running  time,  2  reels. — Cecil  Ward,  Roxy  Theatre, 
Martinsville,  Virginia. 

BRING  'EM  BACK  SOBER:  Quite  a  fair  comedy. 
Out  of  the  ordinary  with  a  trained  lion  stealing  the 
show.  Running  time.  17  minutes. — Lee  Brewerton, 
Capital  Theatre,  Raymond,  Alberta,  Canada.  Small- 
town patronage. 

DANGEROUS  FEMALES:  Polly  Moran.  Marie 
Dressier — This  one  was  made  several  years  ago  and 
Paramount  made  new  prints  of  it  for  release  this 
year.  Somehow,  it  did  not  have  the  kick  it  had 
when  we  saw  it  the  first  time,  and  the  sound  was 
not  too  good.  Running  time,  20  minutes. — M.  R. 
Harrington,  State  Theatre,  Portland,  Ore. 

THE  DENTIST:  Extra  good.— G.  G.  Baiss,  Capitol 
Theatre,  Duncan,  B.  C,  Can.    General  patronage. 

THE  DENTIST:  A  good  comedy  for  Saturday 
night. — Charles  Niles,  Niles  Theatre,  Anamosa,  Iowa. 
General  patronage. 

DINAH:  Mills  Brothers— Mills  Brothers  in  a  knock- 
out reel.  Feature  this  and  put  it  on  your  best  dates. 
—Charles  Niles,  Niles  Theatre,  Anamosa,  Iowa.  Gen- 
eral patronage. 

DON'T   PLAY   BRIDGE    WITH    YOUR  WIFE: 

Sennett  Star — Good  two-reel  slapstick,  showing  that 
bridge  battles  originated  with  the  cave  dwellers  and 
have  continued  right  down  the  line.  Running  time, 
18  minutes.— P.  G.  Estee,  S.  T.  Theatre,  Parker,  S.  D. 

DOWN    AJMONG   THE    SUGAR    CANE:  Lillian 

Roth— Extra  good  screen  song. — J.  O.  Smith,  Dixie 
Theatre,  Lineville,  Ala. 

FALSE  IMPRESSIONS:  Lloyd  Hamilton— A  good 
comedy  but  not  as  good  as  other  Lloyd  Hamiltons 
we  have  played.  Should  get  few  laughs.  Running 
time,  2  reels.— Cecil  Ward,  Roxy  Theatre,  Martins- 
ville, Va. 

FIGHTING  FINS:  Just  fair.    Nothing  new.  Run- 


USES  DEPARTMENT 
A  LOT,  SAYS  BRADLEY 

Walt  Bradley,  of  the  Moon  Theatre 
at  Neligh,  Neb.,  home  of  "Jaysee" 
Jenkins,  says  few  words,  but  they  say 
much.  He  tcr/tes  "What  the  Picture 
Did  for  Me": 

"I  am  sure  glad  this  service  is  back. 
I  use  it  a  lot." 


ning  time,  10  min?ltes. — M.  R.  Harrington,  State  The- 
atre, Portland,  Oregon. 

HE-MAN  HOCKEY:  Fast  moving  and  frequently 
thrilling  sport  reel.  Running  time.  10  minutes. — M. 
R.  Harrington,  State  Theatre,  Portland,  Oregon. 

HOLLYWOOD  ON  PARADE,  No.  7:  This  is  an  ex- 
ceptionally good  Hollywood  on  Parade.  Our  people 
like  them  very  much. — Charles  Niles,  Niles  Theatre. 
Anamosa,  Iowa.    General  patronage. 

HOLLYWOOD  ON  PARADE  No.  7:  The  best  to 
date.  Jeanette  MacDonald  sings  one  song. — D.  E. 
Fitton,  Lyric  Theatre,  Harrison,  Ark.  Small  town 
patronage. 

HOLLYWOOD  ON  PARADE  NO.  1:  Interesting 
one-reel  subject.  Running  time,  8  minutes. — Orris  F. 
Collins,  Capitol  Theatre,  Paragould,  Ark.  Mixed 
patronage. 

THE  HUMAN  FISH:  Helen  Madison— Just  a  two- 
reel  fill-in  with  this  swimming  star.  Fair.  Running 
time,  2  reels. — Cecil  Ward,  Roxy  Theatre,  Martins- 
ville, Virginia. 

IS  MY  PALM  RED:  Betty  Boop  cartoon— Good 
addition  to  any  feature. — ^D'.  E.  Fitton,  Lyric  Theatre, 
Harrison,  .Ark,    Small  town  patronage. 

THE  HON  AND  THE  HOUSE:  Lloyd  Hamilton- 
One  of  the  best  comedies  we  have  played  from  Para- 
mount. Good  old  fashioned  laughs.  Running  time,  2 
reels. — Cecil  Ward,  Roxy  Theatre,  Martinsville,  Va. 

LOUD  MOUTH:  This  comedy  is  a  knock-out  ^nd 
the  title  is  correct.  The  loud  mouth  does  its  work 
so  that  ball  players  cannot  do  a  thing.  This  is  good 
and  run  it. — W.  T.  Biggs,  Adair  Theatre,  Adair, 
Iowa. 

MA'S  PRIDE  AND  JOY:  Donald  Novis— Great. 
This^  boy  Novis  is  surely  a  great  singer,  and  the 
public  are  hungry  for  music  and  song.  'They  stay 
to  hear  this  fellow  over  the  second  time.  He  can't 
act,  but  he  can  sing. — S.  H.  Rich,  Rich  Theatre, 
Montpelier,  Idaho. 

MY  BABY  JUST  CARES  FOR  ME:  Screen  Song- 
Just  so-so.  Cartoon  portion  not  much.  Singing  fair. 
Dancing  good. — D.  E.  Fitton,  Lyric  Theatre,  Harri- 
son, Ark.    Small  town  patronage. 

OLD  SONGS  FOR  NEW:  This  is  an  outstanding 
short  subject.  All  in  color.  Running  time,  11  min- 
utes.—J.  0.  Smith,  Dixie  Theatre,  Lineville,  Ala. 

OVER  THE  JUMPS:  Very  interesting  sport  reel. 
Running  time,  8  minutes —Orris  F.  Collins,  Capitol 
Theatre,  Paragould,  Ark.    Mixed  patronage. 

PATENTS  PENDING:  Burns  &  Allen— The  laughs 
are  few  and  far  between  in  this  one.  Running  time, 
9  minutes.— M.  R.  Harrington,  State  Theatre,  Port- 
land, Ore. 

PICTORIAL  No.  2:  Fine.  Beautiful  colored  shots, 
and  a  novel  presentation  of  Phil  Cook,  the  radio 
artist.  Running  time,  10  minutes. — M.  R.  Harring- 
ton, State  Theatre,  Portland  Oregon. 

PICTORIAL  No.  3:  Just  about  the  usual  pictorial. 
Running  time,  1  reel. — Cecil  Ward,  Roxy  Theatre, 
Martinsville,  Va. 

PICTORIAL  No.  S:  Alice  Joy— Don't  overlook  this 

little  short,  hows  a  snappy  little  skit  uf  Joy  and  her 
home  life^  showing  her  two  little  kiddies.  A  little 
touch  of  inside  stuff  that  appeals  to  all.  Don't  miss 
showing  it. — Joe  Hewitt,  Lincoln  Theatre,  Robinson, 
111.    Mixed  patronage. 

ROMANTIC  MELODIES:  Arthur  Tracy— "The 
Street  Singer" — Good  Screen  Song.  Beautiful  songs, 
and  very  funny  cartoon,  with  Betty  Boop  up  to  her 
standard.— S.  H.  Rich,  Rich  Theatre,  Monepelier,  Ida. 

THE  ROOKIE:  Tom  Howard— A  single  that  has 
plenty  of  laughs.  Running  time,  10  minutes.— M.  R. 
Harrington,  State  Theatre,   Portland,  Oregon. 

SCHOOL  DAYS:  Gus  Edwards— A  fine  short,  fea- 
turing singing  by  youngsters  and  tap  numbers,  along 
with  the  "Bouncing  Ball."  Running  time,  10  min- 
utes.—M.  R.  Harrington,  State  Theatre,  Portland, 
Oregon. 

SCREEN  SOUVENIR  No.  3:  Fine.  Appreciated 
by  the  older  patrons  who  remember  the  early  days 
of  the  "galloping  tintypes."  Running  time,  10  min- 
utes.—M.  R.  Harrington,  State  Theatre,  Portland, 
Oregon. 


SHINE  ON  HARVEST  MOON:  Alice  Joy— The 
best  Screen  Song  we  have  ever  run  and  all  of  them 
are  good.  These  screen  songs  are  the  best  one-reel 
shorts  on  the  market.  Running  time,  9  minutes.— 
J.  O.  Smith,  Dixie  Theatre,  Lineville,  Ala. 

SING  A  SONG:  James  Melton— One  of  "The 
Bouncing  Ball"  series  of  song  cartoons,  and  it  is 
especially  good.  Running  time,  9  minutes. — M.  R. 
Harrington,   State  Theatre,   Portland,  Ore. 

SLEEPY  TIME  DOWN  SOUTH:  Boswell  Sisters- 
First  rate  short  from  Paramount,  but  not  a  very  good 
song.  Just  ordinary.  Running  time.  9  minutes. — R. 
W.  Hickman,  Lyric  Theatre,  Greenville,  111.  General 
patronage. 

RKO 

EASY  STREET:  CharUe  Chaplin— This  is  still  a 
good  comedy  after  all  these  years.  The  sound  is  bet- 
ter than  I  expected. — Roy  Adams,  Mason  Theatre, 
Mason,  Mich.    Small  town  patronage. 

EASY  STREET:  Charlie  Chaplin— These  do  not  go 
over  so  well  with  us. — D.  E.  Fitton,  Lyric  Theatre, 
Harrison,  Ark.    Small  town  patronage. 

FIREHOUSE  HONEYMOON:  Harry  Sweet— About 
as  good  as  average  comedy.  Running  time.  18  min- 
utes.— Orris  F.  Collins,  Capitol  Theatre,  Paragould, 
Ark.    Mixed  patronage. 

FIREHOUSE  HONEYMOON:  Harry  Sweet— Bet- 
ter than  average.  At  least  it  had  a  novel  plot.  Run- 
ning time,  18  minutes. — M.  R.  Harrington,  State  The- 
atre, Portland,  Oregon. 

HOLLAND  MOSAICS:  A  very  good  travel  reel 
made  more  interesting  by  a  clever  talk  deUvered  in 
a  pleasing  voice. — E.  D.  Hilsinger,  Liberty  Opera 
House,  Marathon,  N.  Y.  Small  town  and  country 
patronage. 

ICEMAN'S  BALL:  Clark  and  McCullough— Lots  of 
good  laughs.  Running  time,  8  minutes.— Orris  F.  Col- 
lins, Capitol  Theatre,  Paragould,  Ark.  Mixed  pat- 
ronage. 

JITTERS,  THE  BUTLER:  Clark  and  McCullough— 
Good  comedy  except  for  two  vulgar  subtitles  in  first 
100  feet.  Running  time,  18  minutes. — P.  G.  Estee, 
S.  T.  Theatre,  Parker,  S.  D. 

JITTERS,  THE  BUTLER:  Clark  and  McCullough 
— A  very  funny  two-reel_  comedy.  Bert  Silver,  Silver 
Family  Theatre,  Greenville,  Mich.  Town  and  coun- 
try patronage. 

ONLY  MEN  WANTED:  Gay  Girls-Entanglements 

of    a    matrimonial    bureau.  i'-rn.. 

reels. — E'dward  L.  Omstein,  Vernon  Theatre,  Mount 
Vernon,  Ky. 

PARLOR,  BEDROOM  AND  WTtATH:  Edgar  Ken- 
nedy— Good  slapstick.  Our  patrons  enjoy  Kennedy. 
Running  time,  18  minutes.— P.  G.  Estee,  S.  T.  The- 
atre, Parker,  S.  D. 

PARLOR,  BEDROOM  AND  WRATH:  Edgar  Ken- 
nedy— Fair  comedy.  Running  time,  18  minutes. — Orris 
F.  Collins,  Capitol  Theatre,  Paragould,  Ark.  Mixed 

patronage. 

PICCANINNY  BLUES:  Fables— Good  on  any  pro- 
gram.— D.  E.  Fitton,  Lyric  Theatre,  Harrison,  Ark. 
Small  town  patronage. 

PRIVATE  WIVES;  One  of  the  best  comedies  we 
have  had  the  pleasure  of  showing  in  many  moons. 
Not  a  lot  of  hooey  slapstick,  but  really  humorous 
with  some  nifty  females  besides. — E.  D.  Hilsinger, 
Liberty  Opera  House,  Marathon,  N.  Y.  Small  town 
and  country  patronage. 

PRIVATE  WIVES:  Not  bad.  Not  good.— D.  E. 
Fitton,   Lyric  TTieatre,   Harrison,   Ark.     Small  town 

patronage. 

THE  R.INK:  Charlie  Chaplin— One  or  two  of  these 
are  all  right  but  the  fast  action  and  lack  of  sound 
except  for  some  wild  music  that  goes  with  the 
comedy  is  not  so  good.  They  are  back  numbers  and 
don't  appear  to  get  the  laughs  as  far  as  this  house 
is  concerned. — A.  E.  Hancock.  Columbia  Theatre, 
Columbia  City,  Ind.    General  patronage. 

SHAMPOO,  THE  MAGICIAN:  Roscoe  Ates,  Hugh 
Herbert — Better  than  average.  A  broad  satire  on 
"Chandu,  the  Magician."  Running  time,  17  minutes. — 
M.  R.  Harrington,  State  Theatre,  Portland,  Oregon. 

SILVERY  MOON:  One  of  the  best  cartoons.— E.  D. 
Hilsinger,    Liberty   Opera    House,    Marathon,    N.  Y. 

Small  town  patronage. 

Universal 

HOLLYWOOD  KIDS:  A  clever  idea  behind  this, 
but  it  misses  fire  and  is  only  fairly  funny.  Running 
time,  20  minutes.— M.  R.  Harrington,  State  Theatre, 
Portland,  Oregon. 

KID  GLOVE  KISSES:  Slim  Summerville— Fair 
Surnmerville  comedy  that  was  spoiled  by  lot  of  foot- 
age being  cut  out  before  it  reached  me.  Running 
time,  17  minutes. — Howard  B.  Schuessler,  La  Fayette 
Theatre,  La  Fayette,  Ala.    Small  town  patronage. 

LIGHTS  OUT:  James  Gleason— Not  much  to  it. 
Poor  recording. — W.  H.  Hardman,  Royal  Theatre, 
Frankfort,  Kansas. 


March    4,     193  3 


MOTION    PICTURE  HERALD 


63 


TRAVELERS... 


Harold  Lloyd,  recently  returned  from  Europe, 
left  for  Hollywood  from  New  York  with  his 
wife  and  family. 

Frank  Buck  sailed  on  the  Aquitania  on  a  new 
expedition  into  Far  Eastern  wild  ajiimal  ter- 
ritory. 

Gene  Raymond  left  Hollywood  for  New  York. 
Sam  Morris,  Warner  vice-president,  returned 

to  New  York  from  Europe. 
George  Raft  left  Hollywood  for  New  York. 
Esther  Ralston  will  return  to  England  shortly 

to    make    another    picture    for  Gaumont- 

British. 

E.  F.  Clarke,  RKO  home  office  treasurer,  is 
in  Hollywood  on  a  tour  of  exchanges. 

Ely  Culbfrtson  returned  to  New  York  upon 
completion  of  a  series  of  bridge  pictures  for 
Radio. 

Major  Edward  Bowes  is  in  Florida. 
Albert  Warner  returned  to  New  York  from 
Florida. 

Sidney  Landfield,  Fox  director,  is  in  New 

York  from  Hollywood. 
Ed  Wynn  is  due  on  the  Coast  May  1  under 

his  contract  to  MGM. 
Irving  Thalberg,   Norma   Shearer,  Helen 

Hayes   and    Charles    MacArthur  sailed 

from  the  Coast  for  New  York. 
Eddie  Cantor  returned  to  New  York  from  an 

extended  personal  appearance  tour  to  resume 

broadcasting. 
Richard  Day,  art  director  for  Sam  Goldwyn, 

arrived  in  New  York  from  California. 
Frank  Borzage  arrived  in  New  York  from 

the  Coast. 

Douglas  Cooper  and  I.  J.  Roher,  of  Excellent 
Film,  of  Canada,  are  in  New  York. 

Arthur  M.  Loew,  vice-president  of  MGM,  re- 
turned to  New  York  by  plane  from  Holly- 
wood. 

Carl  Laemmle,  Universal  president,  arrived 
in  New  York  from  Chicago  and  Universal 
City. 

Emanuel  Cohen,  Paramount  vice-president  in 

charge  of  production,  arrived  in  New  York 

from  coast.  < 
Margaret  Dumont,  stage  player,  arrived  on 

coast    to    appear    in    Paramount's  Marx 

Brothers  film. 
Max  Roth,  former  Fox  district  manager  in 

Kansas  City,  arrived  in  New  York. 
Clive  Currie,  English  actor,  arrived  in  New 

York  en  route  to  California  and  West  Indies. 
Robert  Florey,  Warner  director,  arrived  at 

Burbank  studios  from  New  York. 
Ben  Markson,  Warner  scenarist,  returned  to 

coast  from  New  York. 
Dorothy  Appleby,   Fox  player,   returned  to 

New  York  from  Movietone  City. 
Hector  Turnbull  arrived  in  Europe. 
Florence  Browning,  assistant  to  J.  Robert 

Rubin,  of  Metro,  arrived  at  Culver  City  from 

New  York. 

E.  B.  Hatrick,  general  manager  of  Cosmo- 
politan Productions,  returned  to  New  York 
from  coast. 

Al  Lichtman  is  on  a  tour  of  United  Artists 
exchanges. 

Sam  Jaffe,  Radio  producer,  is  vacationing  at 
Palm  Springs. 

Arvid  Gillstrom,  Educational  comedy  pro- 
ducer, arrived  in  New  York  from  Coast. 

M.  A.  Milligan,  general  manager  for  Para- 
mount in  Canada  left  New  York  on  southern 
cruise. 

Louis  J.  Rome,  Baltimore  exhibitor,  left  New 

York  on  southern  cruise. 
Charles  Rosenzweig,  former  Columbia  sales 

manager,  arrived  at  Lake  Placid,  N.  Y.,  for 

vacation. 

James  R.  Grainger  returned  to  New  York 

from  Florida. 
M.  E.  Comerford,  head  of  Comerford  Circuit, 

arrived  at  Florida. 

J.  J.  MuRDOCK  arrived  in  Florida  from  New 
York. 


THE  MARRIAGE  WOW:  Bert  Roach— Just  fair. 
Running  time,  17  minutes.— M.  R.  Harrington,  State 
Theatre,  Portland,  Ore. 

MEET  THE  PRINCESS:  Slim  Summerville— Not 
as  good  as  some  of  the  others  in  this  series,  but  had 
a  few  laughable  situations.  Running  time,  16  minutes. 
— M.  R.  Harrington.  State  Theatre,  Portland,  Ore. 

MY  OPERATION:  Vince  Barnett,  June  Clyde- 
Best  comedy  from  Universal  this  season.  Just  good 
old  fashioned  slapstick  that  got  a  lot  of  laughs  on 
Saturday.  Running  time,  20  minutes. — Howard  B. 
Schuessler,  La  Fayette  Theatre,  La  Fayette,  Ala. 
Small  town  patronage. 

RADIO'  REEL  NO.  1:  Morton  Downey,  Vincent 
Lopez  and  Orchestra^One  of  the  best  two-reel  sub- 
jects we  ever  played.  Lots  of  good  comments  from 
our  patrons.— Bert  Silver,  Silver  Family  Theatre, 
Greenville,  Mich.    Town  and  country  patronage. 

RADIO  REEL:  Morton  Downey,  Vincent  Lopez — 
Very  funny  musical  number  with  Vincent  Lopez  and 
his  orchestra.  Thoroughly  enjoyed  by  everybody. 
Morton  Downey  and  his  singing  made  a  hit.  Run- 
ning time,  20  minutes. — R.  W.  Hickman,  Lyric  The- 
atre, Greenville,  111.    General  patronage. 

WHO,  ME:  Frank  Albe/tson,  Sally  Blane— Very 
good  comedy.  Running  time,  19  minutes. — Howard  B. 
Schuessler,  La  Fayette  Theatre,  La  Fayette,  Ala. 
Small  town  patronage. 


Warner  Vi+aphone 

BOSKO  IN  DUTCH:  A  very  clever  cartoon  with 
Bosko  as  a  little  Dutch  boy  doing  his  stuf?  on  the 
ice.  The  dance,  to  the  tune  of  "Jeannette  and  Her 
Wooden  Shoes,"  was  a  clever  bit. — E.  D.  Hilsinger. 
Liberty  Opera  House,  Marathon,  N.  Y.  Small  town 
and  country  patronage. 

BOSKO'S  PARTY:  Bosko  Cartoon— A  dandy  car- 
toon, with  more  than  the  usual  laughs.  Running  time, 
7  minutes.— M.  R.  Harrington,  State  Theatre,  Port- 
land, Ore. 

C'EST  PAREE:  Is  good  in  any  spot  and  if  you 
have  a  weak  picture  set  this  one  in  and  it  will  keep 
you  from  having  to  dodge  the  bunch  coming  out. — 
B.  A.  McConnell.  Emerson  Theatre,  Hartford,  Ark. 
Small  town  patronage. 

FREE  AND  EASY:  Eddie  Bergen— A  ventriloquist 
act,  but  what  of  it?  Terrible.  Running  time,  9 
minutes. — M.  R.  Harrington,  State  Theatre,  Portland, 
Ore. 

HEY  POP:  Fatty  Arbuckle— Fatty  comes  back 
strong.  Many  and  loud  were  the  laughs  during  the 
run  of  this  comedy.  Arbuckle  will  make  good,  and 
should  be  producing  regular.  People  like  him. — S.  H. 
Rich,   Rich  Theatre,  Montpelier,  Ida. 

HORACE    HEIDT   AND    HIS  CALIFORNIANS: 

Melody  Masters — Good  music  and  songs.  Running 
time,  1  reel. — Edw.  L.  Ornstein,  Vernon  Theatre, 
Mount  Vernon,  Ky. 

HOT  COMPETITION:  Melody  Masters— Way  be- 
low the  usual  fine  standard  of  this  company's  shorts. 
Music  very  poor. — R.  W.  Hickman,  Lyric  Theatre, 
Greenville,   HI.    General  patronage. 

MUSIC  TO  MY  EARS:-  A  band  act  good  enough 
for  everybody's  house.  Don't  pass  these  up. — Charles 
Niles,  Niles  Theatre,  Anamosa,  Iowa.  General  pat- 
ronage. 

ONE  MORE  TIME:  Very  clever  cartoon.  Running 
time,  7  minutes. — M.  R.  Harrington,  State  Theatre, 
Portland,  Ore. 

PASSING  THE  BUCK:  Alexander  Grey— Excellent 
short  subject,  of  the  musical  comedy  type.  Spot  this 
in  with  a  weak  feature.  Will  improve  any  program. 
Running  time,  18  minutes. — ^J.  O.  Smith,  Dixie  The- 
atre, Lineville,  Ala. 

SHERLOCK'S  HOME:  Jack  Haley— Haley  in  a 
good  two-reel  comedy  that  will  please  everyone.  Vita- 
phone  is  certainly  delivering  some  crackerjack  shorts 
this  year,  especially  the  following:  "Music  to  My 
Ears,"  "Small's  Paradise  Band,"  "Lease  Breakers" 
and  "Abe  Lyman's  Band."  Ruth  Etting  in  "A  Mod- 
ern Cinderella"  will  help  any  weak  picture. — B.  A. 
McConnell,  Emerson  Theatre,  Hartford,  Ark.  Small 
town  patronage. 

TEE  FOR  TWO:  Franklyn  Pangborn— A  welcome 
relief  from  the  usual  run  of  comedies.  Photographed 
in  Technicolor.  Snappy  music  and  dances,  beautiful 
girls  and  good  comedy.  Patrons  enjoyed  it  immensely. 
Running  time,  16  minutes. — M.  R.  Harrington,  State 
Theatre,  Portland,  Ore. 

TIP,  TAP,  TOE:  Hal  Leroy,  Mitzi  Mayfair— Here's 
a  whole  show  in  itself.  Very  clever  all  the  way 
through,  with  some  dance  numbers  that  will  make 
your  patrons  do  a  little  tap  work  themselves.  Running 
time,  19  minutes. — M.  R.  Harrington,  State  Theatre, 
Portland,  Ore. 


WHAT  AN  IDEA:  Harriet  HiUiard  Another  good 

Vitaphone  musical  comedy.  Pleased  100  per  cent. 
Running  time,  17  minutes. — J.  O.  Smith,  Dixie  The- 
atre, Lineville,  Ala. 


SIGNED  . . . 


Columbia 

Harry  Holman  and  Greta  Nissen  join  "Mur- 
der of  the  Circus  Queen,"  R.  William  Neill  to 
direct.  .  .  .  Paul  Page  and  Trevor  Bland 
added  to  "Beneath  the  Sea."  .  .  .  Dorothy 
Revier  and  Arthur  Rankin  engaged  for  "Lov- 
able Liar."  .  .  .  Stephen  Clark  signed  for 
"Silent  Men."  ...  Pat  O'Malley  and  Matthew 
Betz  assigned  to  "Free  Ranger."  .  .  .  Harry 
Stubbs  and  Charles  Stevens  in  "Fever."  .  .  . 

V 

Fox 

Bessie  Barriscale  added  to  "House  of 
Refuge."  .  .  .  Clifford  Jones  and  William 
Cameron  Menzies,  technical  director,  join 
"Trick  for  Trick."  .  .  .  Marion  Nixon  and 
Norman  Foster  in  "Pilgrimage."  .  .  .  William 
Lawrence  given  contract.  .  .  .  Monta  Bell  to 
direct  "The  Worst  Lady  in  Paris."  .  .  .  Col- 
leen Moore  and  Spencer  Tracy  cast  for  "The 
Power  and  the  Glory."  .  .  .  Una  O'Connor 
and  Marie  Tottenham  sign  for  "My  Dear," 
Harry  Lachman  to  direct.  .  .  .  Irene  Ware  en- 
gaged for  "Bondage."  .  .  .  Lilian  Harvey  and 
Henrietta  Crosman  assigned  to  "My  Lips  Be- 
tray." .  .  .  James  Dunn  and  Sally  Filers  in 
"Husbands  Cost  Money."  .  .  .  Elissa  Landi 
cast   for   "I   Loved   You   Yesterday."    .   .  . 

V 

MGM 

Maureen  O' Sullivan,  player,  and  Richard 
Boleslavsky,  director,  given  new  contracts.  .  .  . 
Reginald  Barlow  added  to  "Rivets,"  Tod 
Browning  directing.  .  .  .  Eduardo  Cianelli  joins 
"Reunion  in  Vienna."  .  .  .  Lewis  Stone  and 
Lionel  Barrymore  assigned  to  "Service."  .  .  . 
Mervyn  LeRoy,  .  borrowed  from  Warner,  to 
direct  "The  Harbor."  .  .  .  Reginald  Denny 
and  C.  Aubrey  Smith  engaged  for  "Man  on 
the  Nile."  .  .  .  Franchot  Tone  in  "Gabriel  Over 
the  White  House."  .  .  . 

V 

Paramount 

Elizabeth  Young,  Lona  Andre,  Gail  Patrick, 
Shirley  Grey,  Walter  Abel  and  Jack  LaRue, 
players,  given  contracts ;  Louis  D.  Lighton, 
associate  producer ;  Alexander  Hall,  director ; 
Harold  H.  Hurley,  associate  producer ;  Nathan- 
iel Finston,  director  of  Coast  music  depart- 
ment, and  Charles  Vidor,  assistant  associate 
producer,  also  given  contracts.  .  .  .  Allen  Jen- 
kins and  Louise  Dresser  added  to  "Legal 
Crime."  .  .  .  "Grasshoppers"  new  title  for 
"Cracked  Ice."  .  .  .  Shirley  Grey  succeeds 
Carole  Lombard  and  Morgan  Wallace  suc- 
ceeds Henry  Stevenson  in  "Dead  Reckoning." 

V 

RKO  Radio 

Dorothy  Wilson,  Eric  Linden,  Amos  and 
Andy,  and  Phillis  Barry,  players,  given  con- 
tracts ;  Murray  Roth  signed  to  direct  series  of 
shorts  starring  Ely  Culbertson,  and  Sam  Jaffe 
appointed  associate  producer.  .  .  .  Richard  Dix 
in  "Pigmy."  .  .  .  Henry  Stevenson  and  Mary 
Duncan  sign  for  "Declasse."  .  .  .  David  Durand 
joins  "Son  of  the  Border."  .  .  .  "Great  Desire" 
changed  to  "Christopher  Strong."  .  .  .  Esther 
Howard  cast  for  "Sweepings."  .  .  .Bill  Boyd 
engaged  for  "Power  Man."  .  .  .  Laura  Hope 
Crewes  and  Frances  Dee  added  to  "The  Sil- 
ver Cord."  .  .  .  Joel  McCrea  and  Dorothy 
Jordan  in  "Rafter  Romance."  .  .  .  Irene  Dunne 
assigned  to  "Ann  Vickers."  .  .  .  Frank  C.  Rich- 
ardson to  head  wardrobe  department.  .  .  . 
V 

Warner-First  National 

Theodore  Newton  and  Glenda  Farrell  given 
new  contracts.  .  .  .  Madge  Evans  added  to 
"The  Mayor  of  Hell."  .  .  .  Lyle  Talbot  and 
Guy  Kibbe  join  "Lilly  Turner."  .  .  .  Gordon 
Westcott  assigned  to  "Private  Detective."  .  .  . 
John  Adolfi  to  direct  "Voltaire."  .  .  . 


/ 


64  MOTIONPICTUREHERALD  March4.l933 


TECHNCLCeiCAL 


Test  Film  and  Signal  Locations  Discussed 

By  F.  H.  RICHARDSON 

BLUEBOOK  SCHOOL  QUESTION  NO.  162.— (A)  What  in  your  opinion  constitutes  an  Ideal  film  splicer?  Think 
this  over  and  be  careful.  Am  seeking  the  opinion  of  practical  projectionists  on  this  point.  Be  careful  not  to 
omit  anything.  (B)  What  do  you,  as  practical  projectionists,  regard  as  the  best  width  for  film  splices?  (C)  Do 
you  find  very  narrow  splices  desirable  or  objectionable?  (D)  Tell  us,  in  careful  detail,  just  how  the  emulsion  should 
be  scraped  off.  That  is  of  course  Included  In  Section  B  of  Question  No.  161,  but  I  believe  the  matter  to  be  of 
quite  sufficient  Importance  to  justify  its  treatment  as  a  special  Item. 


At  the  latest  meeting  of  the  Projection 
Practice  Committee  of  the  Society  of  Mo- 
tion Picture  Engineers,  held  the  evening  of 
February  20,  a  new  and  very  clever  device 
was  presented,  designed  to  enable  the  pro- 
jectionist to  line  up  all  elements  of  the  pro- 
jector optical  train  from  light  source  to 
front  end  of  projection  lens,  including  aper- 
ture, with  absolute  accuracy,  was  displayed 
for  inspection.  The  device  was  evolved 
under  the  direction  of  the  Projection  Prac- 
tice Committee.  It  is  a  redevelopment  of  a 
somewhat  similar  device  used  to  a  very 
limited  extent  some  years  ago.  It  is  hoped 
it  will  be  made  available  to  all  projectionists. 

The  damage  done  by  studio  men  using 
screen  illumination  far  in  excess  of  that 
used  in  theatres  in  their  screening  room 
was  again  discussed.  The  committee  has 
already  made  a  good  start  in  reducing  this 
evil.  The  matter  lies  thus :  Studio  screen- 
ing room  screens  are  or  have  been  almost 
invariably  illuminated  at  from  two  to  three 
times  the  illumination  values  possible  to 
obtain  on  the  much  larger  theatre  screens. 
Studio  men  have  used  this  high  illumination 
to  judge  the  proper  density  of  prints,  with 
the  result,  except  only  in  the  theatres  able 
to  have  the  very  brightest  of  screens,  that 
it  has  been  impossible  to  project  properly 
the  dense  prints  resulting  from  this  absurd 
practice.  Much  harm  has  been  done  by  the 
practice.  It  is  to  be  hoped  producers  will 
pay  heed  to  the  very  obvious  necessity  for 
passing  judgment  in  the  matter  of  print 
density  when  using  screen  illumination  not 
appreciably  higher  than  that  employed  by 
the  average  theatre.  If  they  do  not,  they 
certainly  cannot  expect  their  productions  to 
be  properly  lighted  in  a  very  large  number 
of  theatres.  In  fact,  in  relatively  few  of 
them. 

Rank  carelessness  displayed  in  change- 
over signal  placement  came  in  for  a  good 
roast.  It  is  the  opinion  of  the  committee 
that  changeover  signal  marks  should  be 
always  neither  on,  nor  too  close  to,  vital 
action  in  any  scene.  Of  course,  that  pro- 
cedure would  compel  studio  men  to  go  to 
some  trouble  in  locating  these  marks,  but 
after  all  if  the  producer  and  his  satellites 
are  unwilling  to  go  to  some  trouble  to  make 
the  perfect  projection  of  his  production  pos- 
sible, what  earthly  right  has  he  to  expect 
projectionists  to  take  much  interest  in  plac- 


ing them  before  the  public  at  their  highest 
value  ? 

Said  one  member  of  the  committee,  "Re- 
cently while  I  was  projecting  'The  Sign 
of  the  Cross,'  one  of  the  artists  was  kneel- 
ing imploring  the  aid  of  heaven.  What  she 
actually  received  was  decapitation  by  a 
carelessly  placed  changeover  signal  mark. 

The  committee  is  holding  back  its  pro- 
posed work  of  measuring  typical  screen 
illumination  until  more  fully  satisfied  that 
it  can  secure  an  instrument  the  readings  of 
which  may  be  depended  upon,  and  which 
can  be  used  to  take  all  the  necessary  meas- 
urements in  the  limited  time  available  be- 
fore or  after  the  show.  As  soon  as  this 
matter  is  cleared  up  to  the  satisfaction  of 
the  committee  the  work  will  proceed.  It  is 
hoped  the  results  will  be  very  helpful  in 
many  ways.  The  committee  did  take  a  limit- 
ed number  of  screen  illumination  measure- 
ments, which  were  found  to  check  almost 
perfectly  with  measurements  made  by  others 
in  other  territories. 

Report  was  made  by  men  saying  they  had 
used  films  immediately  following  their  use 
in  Rockefeller  Center  theatres,  where  the 
prints  had  their  initial  run,  that  change- 
over signals  in  the  form  of  circles  scratch- 
ed in  the  emulsion,  apparently  with  a  pin 
point,  were  found  in  all  reels.  The  re- 
porters stated  positively  that  the  films  came 
directly  from  Rockefeller  Center  theatres, 
and  that  they  had  not  been  used  prior  to 
their  run  there.  This,  if  true,  is  disgraceful. 

Urges  Fight 
On  Perforations 

E.  C.  Van  Fradenburg,  projectionist  at 
the  Valley  theatre  in  Manassa,  Colorado, 
writes  that  the  Valley  theatre  has  been  re- 
modeled getting,  among  other  things,  new 
sound  equipment.    He  continues: 

"As  you  know,  one  who  likes  projection 
will  surely  enjoy  installation  work,  as  well 
as  the  grief  that  is  bound  to  go  with  it. 
I  have  wondered  if  it  would  be  possible  for 
you  to  compile  an  index  to  the  Bluebook 
School.  I  have  a  great  pile  of  Heralps, 
but  find  it  very  difficult  to  look  through 
them  and  find  some  particular  thing  I  may 
wish  to  refer  to.  Fully  realizing  the  fact 
that  the  compilation  of  such  an  index  would 
be  a  large  task,  still  I  am  sure  a  very  large 
number  of  men  would  appreciate  it.  I  would 


also  like  to  see  the  Better  Theatres  ar- 
ticles included,  if  the  task  be  undertaken. 

"Incidentally,  I  have  read  with  much 
interest  your  recent  articles  regarding  the 
lack  of  any  real  need  for  screen  perfora- 
tion. Go  to  it !  For  three  years  I  have  been 
convinced  that  the  perforated  screen  was  a 
joke,  but  a  very  poor  one." 

The  index  would  be  too  much  of  a  bur- 
den in  addition  to  the  work  I  now  have  to 
perform. 

As  to  perforated  screens,  I  need  make 
little  further  comment.  I  hold  them  to  be 
not  only  needless,  but  a  distinct  disadvan- 
tage, when  all  points  are  considered 

Bell  and  Howell 
Has  New  Device 

The  Bell  and  Howell  Company,  Chicago 
film  equipment  manufacturer,  has  developed 
a  new  Animation  Stand,  which  the  com- 
pany claims  is  adaptable  for  making,  in  35 
millimeter  film,  animated  drawings,  maps, 
mechanigraphs,  producing  film  slide  nega- 
tives, photographing  titles,  as  well  as  the- 
copying  of  books,  documents  and  records,, 
the  last  described  as  a  new  field  for  the 
motion  picture  camera  with  single  exposure 
device. 

Claimed  to  be  a  self-complete  unit,  the 
stand  is  especially  recommended  by  the 
manufacturer  for  use  in  the  industrial  film 
laboratory.  Provisions  for  focusing  and  cen- 
tering the  subject  under  the  camera  are 
claimed  to  make  for  reduced  cost.  The  use 
of  a  single  exposure  trigger  is  said  to  pro- 
vide for  speedy  work  and  elimination  of 
waste  motion.  A  Bell  and  Howell  Eyemo 
35  mm.  spring-driven  camera  is  a  major 
part  of  the  Animation  Stand.  The  device 
is  easily  demountable,  making  for  porta- 
bility. 

The  Silent  Camera  Subcommittee  of  the 
Research  Council  of  the  Academy  of  Motion 
Picture  Arts  and  Sciences  on  the  Coast  this 
week  made  sound  and  photographic  tests  of" 
a  new  Bell  and  Howell  camera,  designed 
to  eliminate  cumbersome  blimps  used  on  the 
set  to  shield  the  microphone  from  camera, 
noises. 


March    4,  1933 


MOTION    PICTURE  HERALD 


65 


M  A  N  A  €p  »^ 


e. 


zAn  international  association  of  showmen  meeting  weekly 
in  MOTION  PICTURE  HERALD  for  mutual  aid  and  progress 

CHARLES    E.    f  CHBCK'^)    EEWIS,    cf^Airman   «i.Ha<l  editor 


WE'LL  TAKE  THE  CASH! 

THREE  SWELL  SHOWMEN  whom  we  have  not  seen  for 
almost  a  year  drifted  into  Club  headquarters  within 
the  past  few  days  .  .  .  and  they  ve  all  been  hard  at  work 
and  climbing  the  ladder.  .  .  .  BUT  .  .  .  ain't  it  strange??? 
.  .  .  although  they  have  been  advanced  from  house  managers 
to  positions  of  district  and  division  supervisors  they  were 
not  given  a  penny  increase  in  salary.  .  .  . 

Which  compels  us  to  soliloquize  a  bit  and  wonder  whether 
the  added  headaches  of  supervision  and  nice-sounding 
titles  are  really  worth  while  .  .  .  These  men  were  mighty 
fine  managers  and  operating  their  former  houses  on  the 
profitable  side  of  the  ledger  ...  a  man-sized  job  any  day 
in  the  week  .  .  .  but  then  they  were  promoted  and  now 
they  have  .  .  .  instead  of  one  problem  .  .  .  anywhere  from 
six  to  thirty  .  .  .  and  at  no  extra  pay.  ...  So  we've  de- 
cided that  as  far  as  we  are  concerned  ...  let  the  other 
fella  have  the  title  .  .  .  we'll  take  the  cash.  .  .  . 

V  V  V 

CORNERED  H.  B.  FRANKLIN  in  his  private  sanctum  the 
other  day  and  listened  to  one  of  the  many  reasons  why  this 
executive  is  outstanding  above  so  many  others.  .  .  .  His 
consideration  for  the  manpower  of  his  organization  is  one 
of  the  keys  to  his  success.  .  .  . 

Incidentally  .  .  .  H.  B.  rather  mourns  the  loss  of  "NOW" 
.  .  .  the  house  organ  Identified  with  his  circuits  for  so  many 
years  .  .  .  and  again  his  reasoning  sounded  logical  to  us.  .  .  . 
He  felt  it  was  a  warm  tie  between  the  distant  home  office 
and  the  men  In  the  field.  .  .  .  Wouldn't  be  surprised  to  see 
it  start  publication  again  even  if  we  do  feel  that  our  own 
R.  T.  C.  pages  can  cover  much  of  the  same  territory.  .  .  . 

V  V  V 

WHILE  VISITING  DOWN  THE  Jersey  shore  we  noticed 
a  familiar  looking  name  above  the  Traco  Theatre  in  Toms 
River,  New  Jersey,  and  remembered  that  here  was  the 
house  operated  by  our  good  friend  H.  M.  HIrshblond.  .  .  . 
We  couldn't  possibly  pass  up  a  chance  to  pay  him  our 
initial  visit  in  his  own  home  town  ...  so  in  we  ambled  and 
there  stood  none  other  than  "H.  M."  In  person  .  .  .  and 
glad  we  were  to  see  him  .  .  .  ditto  him  to  us  .  .  .  and  al- 
though we  spent  but  the  briefest  of  visits  we  did  enjoy 
seeing  a  real  .  .  .  rare  sight  .  .  .  one  of  the  most  efficient 
projection  booths  In  the  country  .  .  .  and  we  are  fully 
aware  of  the  size  of  the  territory  we  are  covering.  .  .  . 

To  describe  it  would  be  to  devote  the  rest  of  our  limited 
space  here,  so  we  have  to  tip  you  off  to  drop  in  and  visit 


this  fine  showman  and  the  modern  house  he  is  running.  .  .  . 
We'll  be  seeing  you  again  soon  .  .  .  HIrshblond.  .  .  . 

V  V  V 

STILL  ANOTHER  VISITOR  TO  headquarters  recently  was 
Monty  Salmon  .  .  .  who  looks  after  the  Skouras-Paramount 
Theatres  in  Pennsylvania.  .  .  .  Monty  has  always  been  one 
of  our  pet  members  ever  since  he  joined  up  with  the  gang 
while  out  on  the  coast  when  we  first  got  started.  .  .  .  Since 
then  we  have  watched  his  progress  with  keen  interest.  .  .  . 

O.  K.  Monty  .  .  .  we'll  take  you  up  on  that  invitation  to 
visit  your  territory  as  soon  as  Jack  Frost  weakens  a  bit  .  .  . 
this  traveling  around  the  wide  open  spaces  in  draughty 
automobiles  Is  getting  kinda  tough  on  the  ol'  Colonel.  .  .  . 

V  V  V 

FRED  HINDS  ...  A  THOROUGHBRED  exhibitor  if 
there  ever  was  one  .  .  .  takes  time  out  to  drop  us  one  of 
those  real  newsy  letters  that  we  love  to  go  through  .  .  .  and 
If  he  keeps  writing  them  so  darned  Interesting  we  will  be 
reprinting  them  on  this  page  and  save  us  the  labor  of 
pounding  out  one  week's,  "between  you  and  me."  .  .  . 

Fred  operates  out  in  Whitewater,  Wisconsin,  ...  a  typical 
situation  like  thousands  of  others  .  .  .  perhaps  that  is  why 
his  reactions  really  mean  something  .  .  .  and  one  of  his 
most  important  kicks  is  about  the  lack  of  good  musicals 
from  Hollywood.  .  .  .  Too  much  "agony"  stuff,  says  Fred  .  .  . 
and  "Amen,"  says  we.  .  .  .  Musicals  .  .  .  when  served  far 
enough  apart  .  .  .  are  highly  profitable  menus  for  most 
towns.  .  .  .  First  they  tried  to  jam  them  down  our  throats 
by  the  dozens  .  .  .  and  then  they  stopped  them  altogether. 
.  .  .  Taln't  fair  .  .  .let's  have  some  good  ones  soon.  ...  To 
which  we  heartily  agree  with  Hinds. 

V  V  V 

BOX  OFFICE  ACTIVITY  showed  a  decided  increase  dur- 
ing the  past  three  or  four  weeks  .  .  .  and  with  average 
product  too  .  .  .  which  may  be  taken  as  an  indication  that 
things  ARE  looking  up  a  bit  ...  so  ...  in  unison  with  several 
thousand  other  exhibs  ...  we  croon  .  .  .  "There's  Always 
a  Silver  Lining"  .  .  .  but  of  course  we're  well  aware  that 
plenty  of  silver  Is  just  thin  plated  and  begins  to  tarnish 
much  too  soon  .  .  .  but  here  we  are  mixing  optimism  with 
pessimism  and  that  won't  do  .  .  .  suppose  ...  if  business 
is  good  that  we  just  go  on  hoping  that  it  stays  that  way 
for  the  balance  of  the  season  .  .  .  and  so  to  bed  .  .  .  nighty- 
night  .  .  .  pleasant  dreams.  ...  "CHICK" 


66 


MOTION    PICTURE  HERALD 


March    4 ,  1933 


DICK   KIRSCHBAUM'S   LOBBY  LAFFS! 


If  some  managers 
don't  go  nurts,  it 
won't  be  the  fauH 
of  their  patrons. 
DeWitt  and  many 
others  can  testify 
that  some  of  the 
stuff  they  have  to 
put  up  with  is 
enough  to  drive  a 
manager  to  distrac- 
tion. (Whatever  that 
may  be.) 


BONNEY  DID  GOOD 
WORK  SELLING  "BUY 
AMERICAN"  SCHEME 

In  line  with  the  "Buy  American"  and 
"Shop  at  Home"  campaign  inaugurated  by 
General  Manager  Monty  MacLevy  at  the  St. 
Albans  Theatre,  St.  Albans,  L.  L,  N.  Y., 
Jesse  T.  Bonney,  former  manager  of  the 
State  Theatre,  another  nearby  house  on  the 
same  circuit,  followed  up  his  chief's  move 
by  rounding  up  Rockaway  merchants  for  a 
similar  drive. 

In  return  for  screen  mention  one  week 
out  of  the  six  weeks'  period  covered  by  the 
campaign,  special  tickets  for  customers  at 
the  several  stores,  window  cards  and  men- 
tion in  lobby,  each  merchant  has  agreed  to 
contribute  some  article  valued  at  approxi- 
mately $5  each  week  during  the  drive,  the 
total  of  which  is  valued  at  about  $150. 

This  is  another  instance  of  a  manager 
cashing  in  on  the  immense  amount  of  pub- 
licity given  the  "Buy  American"  movement 
sponsored  by  one  of  the  largest  national 
chains  of  newspapers  in  the  country,  and, 
according  to  evidence  at  hand  the  move  is 
being  liberally  supported  by  both  commu- 
nity merchants,  citizens  and  neighborhood 
papers.  These  days  merchants  and  papers 
will  listen  to  most  any  reasonable  plan  to 
stimulate  sales  and  it  looks  as  though  Bon- 
ney, inspired  by  MacLevy's  similar  move  in 
another  town,  used  an  effective  weapon 
to  combat  present  business  conditions. 


N.  Y.  Strand  Sold  Cagney 

Harry  Charnas,  managing  director  of 
Warner-Broadway  theatres,  New  York 
City,  certainly  had  his  staff  spread  them- 
selves when  designing  the  advance  lobby  at 
the  Strand  Theatre  for  James  Cagney's  re- 
turn picture  in  "Hard  to  Handle."  The 
entire  lobby  was  plastered  with  Cagney 
hand-lettering,  life-size  stills  and  frames, 
all  in  keeping  with  the  usual  Strand  style 
of  letting  passers-by  know  what's  going  on. 


LOU  METZGER  WAGED 
EFFECTIVE  CAMPAIGN 
ON  "SILVER  DOLLAR" 

Once  again  we  hear  from  Lou  Metzger 
who  handled  the  "Silver  Dollar"  campaign 
when  it  played  the  New  Spreckles  Theatre 
in  San  Diego,  Cal.  Here  is  his  complete 
campaign : 

One  hundred  and  fifty  three-sheets  were 
posted  a  week  in  advance  and  800  sides  of 
fresh  can  copy  was  also  used.  Fifty  24- 
sheets  were  used  one  week  in  advance  be- 
fore New  Year's  Eve  show.  Fifty  thousand 
heralds  were  distributed  the  day  before 
opening  in  the  local  shopping  news. 

A  tie-up  was  effected  with  the  local  Colo- 
rado State  Society  for  a  special  push  to  the 
midnight  New  Year's  Eve  show  at  $1.  A 
special  preview  was  held  for  officials  of  the 
society  and  newspaper  men,  who  became 
very  enthused  with  the  film  and  plugged  it 
to  members  of  the  society.  One  of  the  out- 
standing stunts  of  the  campaign  was  having 
a  man  dressed  in  mining  garb  leading  a 
burro  through  the  streets  for  three  days 
before  the  opening.  On  the  burro's  back 
was  copy  on  the  picture  and  also  the  title 
in  bold  lettering. 

The  picture  enjoyed  a  long  build  of  pub- 
licity in  the  local  dailies,  weeklies  and  in 
the  house  programs.  A  reprint  of  the  her- 
ald was  in  the  Beacon,  another  local  paper, 
thus  totaling  84,000  distribution.  The  serial- 
ization of  the  picture  was  used  by  the  local 
papers  and  the  small  weekly  papers  came 
through  with  plenty  of  publicity. 

A  large  marquee  banner  was  used  and 
7,500  folded  "Silver  Dollar"  novelties  were 
given  away  in  the  foyer  one  week  in  ad- 
vance. Three  huge  silver  dollar  cut-outs 
were  used  on  three  sides  of  the  marquee. 
A  large  attractive  display  of  various  type 
metals  was  used  in  the  foyer  together  with 
a  display  of  mining  equipment.  Candy  silver 
dollars  were  handed  out  to  patrons  in  the 
lobby  and  proved  popular  with  both  the 
grown-ups  and  kiddies.  Display  boards 
were  used  in  the  lobby  using  facsimiles  of 
old  Denver  newspapers,  in  advance.  Promi- 
nent critics'  reviews  and  Liberty's  four-star 
review  were  also  placed  in  lobby.  A  large 
tinted  head  of  Robinson  held  an  eye-catch- 
ing place  in  the  lobby. 

Smash  ads  were  used  before  the  opening 
and  during  run.  The  midnight  show  got  big 
plug  and  a  special  advertising  page  with 
the  "San  Diego  Sun"  with  hookup  adver- 
tising. 


BIRTHDAY  GREETINGS  TO  THESE  MEMBERS! 


Harry  Black 

Lou  S.  Hart 

Raymond  E.  Salisbury 

Harold  Blumenthal 

Sim  E.  Heller 

Israel  Schancupp 

Mrs.  Gerald  Brownfield 

Earle  M.  Holden 

Sidney  Seckler 

Bernard  Buchanan 

S.  H.  Horowitz 

Edward  1.  Selette 

Claude  D.  Burrows 

Johnny  J.  Jones 

J.  Warren  Sever 

Ralph  Cokain 

Milton  L.  Kaiser 

Lloyd  E.  Sinclair 

J.  C.  Combs 

Albert  Knopp 

Fletcher  L.  Shea 

Archie  Connolly 

Sumy  Lando 

Warren  A.  Slee 

Jos.  'W.  Crockett 

Harold  C.  Lee 

Lynn  Smith 

Samuel  Daskalakis 

W.  C.  Lewellen 

L.  A.  Stein 

R.  W.  Eberhard 

Jack  Litto 

Bernie  J.  Stone 

John  Elliott 

Otis  V.  Lloyd 

George  F.  Strandt 

Lee  J.  Euering 

Abraham  L.  Lowenstein 

Earle  M.  Tate 

Sidney  Feder 

Lloyd  Murphy 

A!  Unger 

Eddie  Forester 

Walter  Wm.  Murphy 

Thomas  Wall 

H.  B.  Fox 

Bert  Nix 

Alfred  G.  Wer+In 

Ralph  C.  Fretz 

W.  Horace  Reese 

Rodney  Whyte 

Saul  L.  Goldstein 

Norman  E.  Rolfe 

F.  H.  Whittemore 

Ben  Gross 

Victor  J.  Rosen 

Herman  G.  Wilson 

Edgar  B.  Hands 

Joseph  Rosenfield 

F.  A.  Williams 

Harold  B.  Harris 

John  A.  Ryan,  Jr. 

1.  W.  Wyte 

March    4,    19  3  3 


ROUND   TABLE  CLUB 


67 


Sh 


owman  s 


Calendar" 


MARCH 


8th 
9th 

12th 
13th 

15th 
16th 

17th 

18th 
19th 

2l$t 
22nd 

23rd 

25th 
27th 
28th 
29th 

30th 


31st 


Thomas  JefFerson's  Birthday 

Battle  Between  Monitor  and 
Merrimac — 1862 

Purim  (Jewish  Holiday) 

Standard  Time  Established  in 
U.S.— 1884 

George  Sidney's  Birthday 


Conrad  Nagel's  Birthday 
West  Point  Academy  Estab- 
lished—1802 

St.  Patrick's  Day 

Death  of  Confucius  (D.E.I.) 

British  Evacuated  Boston — 1776 


Betty  Compson's  Birthday 

William  Jennings  Bryan  Born — 
I860 

First  Day  of  Spring 

Emancipation  Day  ( Puerto  Rico) 
Maryland  Day 

Joseph  Schildlcraut's  Birthday 

Joan  Crawford's  Birthday 
Anniversary  of  Patrick  Henry's 
Speech 

El  Brendel's  Birthday 
Gloria  Swanson's  Birthday 
Louis  Wolheim's  Birthday 


Warner  Baxter's  Birthday 
John  Tyler  (Tenth  President) 
Born— 1790 


Alaska  Purchased — 1867 
Seward  Day  (Alaska) 
Maryland  Settled— 1634 
Metropolitan  Museum  of  Art 
Opened  in  New  York — 1880 

Eddie  Quillan's  Birthday 


FASHION  WINDOW  WAS 
ATTRACTIVE  FEATURE 
CALDWELL  PROMOTED 

We  are  able  to  report  that  Wally  Cald- 
well, manager  of  Loew's  Valentine  Theatre, 
Toledo,  put  over  the  campaign  on  "Strange 
Interlude"  in  his  customary,  aggressive 
fashion. 

In  addition  to  the  extensive  coverage 
always  arranged  by  Wally  when  exploiting 
and  advertising  a  picture,  this  campaign 
had  for  one  of  its  features  a  compelling 
fashion  window  in  a  large  department  store 
in  the  heart  of  the  city.  In  the  accompany- 
ing photo  you  may  see  the  large  star  oil 
painting  in  background,  with  theatre  copy 
dominating  the  front-center  portion.  Other 
large,  framed  oil  paintings  were  placed  on 


easels  in  empty  store  windows  in  prominent 
downtown  locations  through  a  tie-up  made 
with  a  local  realty  concern. 

Additional  efforts  included  use  of  half- 
sheet  cards  with  mounted  star  heads  in 
downtown  merchants'  windows ;  display  of 
125  Neon  signs  containing  11  by  14  sepias, 
with  title,  theatre  and  playdate  copy,  in 
all  sections  of  city;  display  of  mounted  six- 
sheet  poster  in  a  big  empty  window  on  down- 
town corner;  special  14  by  17  tinted  star 
heads  in  exclusive  women's  shoe  store,  and 
the  usual  Caldwell  coverage  in  local  and 
out-of-town  newspapers  of  advertising, 
stories  and  art. 


NEW  LOCATION  NOT 
MUCH  OBSTACLE  TO 
SHOWMAN  JOHNSON 

A  glance  through  a  recent  issue  of  a 
newspaper  published  down  in  the  home  town 
of  Fred  Johnson,  Reynoldsville,  Pa.,  proves 
beyond  a  doubt  that  this  Round  Tabler  and 
manager  of  the  Adelphi  and  Liberty  The- 
atres there  is  getting  a  pretty  fair  shake 
in  the  matter  of  free  publicity,  front  page 
and  otherwise. 

In  this  particular  issue  there's  a  front 
page  story  on  Fred's  address  on  the  subject 
of  the  motion  picture  to  members  of  the 
local  Kiwanis  Club,  and  another  dealing 
with  lowered  adult  admission  prices  at  both 
theatres.  Scattered  throughout  the  remain- 
ing nine  pages  are  several  other  write-ups 
on  current  and  coming  attractions. 

Most  members  of  this  organization  will 
recall  that  Fred  originally  hailed  from  Oil 
City  and  only  engaged  in  showbusiness  in 
Reynoldsville  several  months  ago,  which  is 
further  evidence  that  a  real  showman  can 
become  a  useful  and  well  liked  citizen  in 
any  town  he  decides  to  call  home. 


Sure  Leo  of  M-G-M  is 
TOP  showman  of  the 
industry.  He  backs  up 
his  belief  in  promotion 
with  more  than  TALK 


'200. 


PRIZE 


WINNERS 

of  M-G-M's  Promotion  Contest 

Marie  DRESSLER 
Polly  MORAN 

''PROSPERITY"" 


in 


FIRST  PRIZE  $100 

M.  F.  Parkinson,  Iowa  Theatre,  Jefferson,  Iowa 
SECOND  PRIZE  $50 

Dave  Cantor,  Warner  Bros.  Thea.,  Aberdeen,  Wash. 
THIRD  PRIZE  $30 

Vogel,  Palace  Theatre,  Memphis,  Tenn. 

FOURTH  PRIZE  (TIED)  $20  Each! 

Len.  C.  Worley,  Madison  Theatre,  Peoria,  III. 
ITarold  B.  Knudsen,  Capitol  Theatre,  Madison,  Wis. 

HONORABLE  MENTION 

Harry  Shaw,  State  Theatre,  Syracuse,  N.  Y 

M.  A.  Malartey,  Allen  Theatre,  Cleveland,  Ohio 

Bob  Enoch,  Strand  Theatre,  Parkershurg,  W.  V 

Warren  Irwin,  Carolina  Theatre,  Columbia,  S.  C. 

F,  P.  Larsen,  Paramount  Theatre,  Idaho  Falls,  Idaho 

Max  Cooper,  Hackensack  Theatre,  Hackensack,  N.  } 

M.  C.  Burnett,  Loew's  Daytoh  Theatre,  Dayton,  Ohio 

}.  Seltzer,  Braddock  Theatre,  Braddock,  Pa. 

Walter  D.  McDowell,  Loew's  Theatre,  Louisville,  Ky. 

}.  F.  Maloy,  State  Theatre,  Altoona,  Pa. 

Jean  Armand,  Fox  'Nogales  Theatre,  hlogales,  Cal. 

Joseph  A.  Di  Pesa,  Loew's  Theatres,  Boston,  Mass. 

K.  E.  Ward,  Rex  Theatre,  Sumter,  S.  C. 

Irwin  R.  Waite,  Paramount  Theatre,  Austin,  Tex. 

Paul  Phillips,  Capitol  Theatre,  Winsdor,  Ontario,  Can. 

Herb  Jennings,  Grand  Theatre,  Altanta,  Ga. 

H.  H.  Harman,  State,  St.  Louis,  Mo. 

Herman  Lorence,  Strand  Theatre,  Niagara  Falls,  N.  Y. 

Harry  Black,  Capitol,  Calgary,  Alberta,  Can. 

Carter  Barron,  Palace,  Washington,  D.  C. 

P.  A.  Boone,  Grand  Theatre,  Mr.  Airy,  N.  C. 

Paul  O.  Klingler,  Rialto,  Lewistown,  Pa. 

Wally  Cauldwell,  Valentine  Theatre,  Toledo,  Ohio 

W.  B.  Taylor,  Loew's,  Houston,  Tex. 

Russell  A.  Boi'im,  Loew's  Ohio,  Columbus,  Ohio 

Carols.  Frias,  Plaza,  El  Paso,  Tex. 

S.  A.  Oilman,  Parkway  Theatre,  Baltimore,  Md. 

J.  M.  Blanchard,  Strand,  Sunbury,  Pa. 

Arnold  N.  Gates,  Granada  Theatre,  Cleveland,  Ohio 

George  F.  Sharp,  Fox  Wilson  Theatre,  Fresno,  Cal. 

Edwin  Adler,  Vendome  Theatre,  1-^ashville,  Tenn. 

George  Wertz,  Main  Street  Theatre,  Beloit,  Kan. 

B.  Br  Hamilton,  Palace,  Norwich,  Conn. 

Frank  W.  HoUis,  Colonial  Theatre,  Portsmouth,  N.  H. 

F.  L.  Bowers,  Shea's  Opera  House,  New  Philadelphia,  O. 

Manager,  Library  Theatre,  Warren,  Penna. 

Dan  Krendel,  Capitol  Theatre,  Windsor,  Ontario,  Can. 

THE  JUDGES:  Chairman,  "Chick"  Lewis,  M.  P. 
Herald;  Epes  Sargent,  Variety;  Jack  Harrower,  Filfn 
Daily;  Red  Kann,  M.  P.  Datly. 


68 


MOTION    PICTURE  HERALD 


March    4  ,  1933 


EXCHANGE  MATS  AND  ADVERTISING 

Drawn  by  EDDIE  HITCHCOCK   (See  Opposite  Page) 


A  Columbia 
PIctur* 


With!  n Yen's  law- 
less grasp,  this 
beautiful  forbid- 
den flesh  .  .  .  Her 
reckless  heart  re- 
sponds hotly...stir- 
ring  strange  pas- 
sions he  dare  not